[Call to Order]
          [00:00:05]
          GOOD AFTERNOON, WELCOME TO THIS MEETING OF THE TOURIST DEVELOPMENT COUNCIL IN CLAY COUNTY, OCTOBER 21, 2020. AND IT IS ONE OF OUR REGULARLY SCHEDULED MEETINGS. WE DO HAVE A FULL AGENDA OF ITEMS TO COVER TODAY SO WITHOUT FURTHER ADO, LET'S GET INTRODUCED HERE FROM MY RIGHT, RANDY, INTRODUCE 
          YOURSELF. >> RANDY ANDERSON, VICE-MAYOR. 
          >> ROBERT OLSON, CLAY COUNTY CITIZEN. 
          >> PAT SICKLES, RIVER PARK INN BED AND BREAKFAST IN GREEN COVE. 
          >> SUSAN HILL, HOLIDAY INN AND SUITES ORANGE PARK. 
          >> MARINA MATHEWS, MOOSE HAVEN AND CITIZENS. 
          >> GARY PATEL, SAGE HOTEL GROUP, FLEMING ISLAND. 
          >>> MIKE CELLA AND THIS IS THE TOURIST DEVELOPMENT COUNCIL. 
          WE'RE JOINED BY COUNTY ATTORNEY COURTNEY GRIM, FILM DIRECTOR KIMBERLY MORGAN AND WE ALSO WANT TO SAY HI TO OUR COUNTY CLERK, TARA GREENE, WHO IS IN THE HOUSE LEARNING ABOUT WHAT IS HAPPENING IN THE TOURISM FRONT. THEY'RE TAKING OVER A NUMBER OF ELEMENTS AND WE APPRECIATE THEIR HELP TODAY. LET'S FIRST GET STARTED SINCE WE HAVE OUR CALL TO ORDER, PUBLIC COMMENTS?  ANYONE HERE 
          [Public Comments]
          FOR PUBLIC COMMENT? >> MR. OTTO?  GREETINGS. 
          >> JAMES OTTO, 2004, 32810 BLANDING BOULEVARD. I'M VERY DISAPPOINTED THAT WE'RE NOT ABLE TO CALL IN. I JUST WENT TO THE MARION COUNTY MEETING YESTERDAY AND MARION COUNTY, FLORIDA, AND THEY'RE STILL TAKING IN THE CALL-INS. I THINK THAT'S VERY IMPORTANT FOR THE HANDICAPPED AND THE PEOPLE WORKING OUT THERE. AND YOU KNOW, THEY SHOULD BE ABLE TO CALL IN. I APPRECIATE THE TRANSPARENCY THAT'S GOING ON WITH THE NEW FOLKS HERE PUTTING THE CONSENT AGENDA STRAIGHT UP ON THE AGENDA FOR THE BCC. AND THERE'S JUST A LOT OF ISSUES GOING ON AS FAR AS HOW MONEY'S BEING SPENT AND I ASKED CITIZENS TO GO BACK AND LOOK AT SEPTEMBEY WERE DOING ABILITY TALK ON THE TAXES AND HOW THEY'RE GOING TO DO THIS AND THAT. BUT TO TOUCH BACK ON THE OTHER, I CALLED ON FINDING OUT ABOUT THAT AND I WAS TOLD THAT THE GOVERNOR WENT INTO PHASE III AND THAT IT WAS UP TO I GUESS I NEED TO TALK TO THE ATTORNEY RIGHT HERE, GRAHAM, AND FIND OUT WHY WE CAN'T CALL IN TO THESE MEETINGS AND MAKE OUR VOICE HEARD. I'M SURE Y'ALL WANT TO HEAR FROM THE CITIZENS AND I APPRECIATE YOU WEARING MASKS AND SHOWING KIDS THE RIGHT THINGS TO DO. I DON'T UNDERSTAND HOW YOU CAN DO THAT, GIVING $5,000 TO POP WARNER, TO ABUSED KIDS, EVEN IF IT'S FLAGGED FOOTBALL, HOW ARE YOU GOING TO WEAR A MASK AND DO ALL OF THAT?  SO THERE'S A LOT OF ISSUES GOING ON IN THE SCHOOLS, AND I ASK CITIZENS TO GO BACK AND REWATCH THE COUNTY COMMISSIONER MEETINGS AND A LOT OF OTHER MEETINGS GOING ON. 
          THERE'S JUST TOO MUCH GOING ON AT THE SAME TIME AND I DON'T SEE THE TIME OR THE LIGHTS OR ANYTHING HERE, BUT I'M PROBABLY CLOSE TO THAT. SO ... I WOULD LIKE TO SAY I THINK WE SHOULD BE ABLE TO SPEAK MORE ON THE AGENDA ITEMS AS THEY COME UP. YOU KNOW, 
          ALL RIGHT. THANK YOU. >> THANK YOU, MR. OTTO. 
          >> ANYONE ELSE?  YES, MA'AM, IF YOU WOULD COME DOWN AND INTRODUCE YOURSELF. HANG ON A SECOND. WE'RE GOING TO SANITIZE THAT FOR YOU. IF YOU WOULD INTRODUCE YOURSELF AND GIVE US 
          AN ADDRESS. >> HI. CAN YOU HEAR ME? 
          >> YES, MA'AM. >> MY NAME IS CAROLYN MARQUEE, I LIVE AT 2 2423 DOGWOOD LANE, ORANGE PARK. I JUST WANTED TO LET YOU GUYS KNOW THAT ONE OF THE THINGS THAT THE STATE, FROM 
          [00:05:06]
BREWERY GUILD IS WE'RE GOING TO BE LOOKING AT VERY HEAVILY IS THE POSSIBILITY OF SELF DISTRIBUTION. THAT'S REALLY BIG FOR SMALL BREWERIES AND IT REALLY NEEDS TO HAPPEN. SO AS YOU KNOW, WITH CRAFT BEVERAGE AND FOOD INDUSTRY, A LOT OF YOU THAT ARE INVOLVED IN THAT, IN ORDER TO HAVE THE ABILITY TO ATTRACT PEOPLE TO OUR AREAS, WE'RE GOING TO HAVE TO UPDATE SOME OF THE LAWS. SO I'M HOPING DOWN THE ROAD, IF THIS COMES UP, THAT WE CAN COUNT ON THE COUNTY'S SUPPORT TO GET THAT DONE IF AND WHEN IT HAPPENS DOWN THE ROAD. THANK YOU. 
          >> THANK YOU. MA'AM. I'M SURE YOU'LL KEEP US POSTED ON THAT. ANYONE ELSE FOR -- PUBLIC COMMENT?  WE'LL CLOSE THE PUBLIC COMMENT AND MOVE TO APPROVAL OF THE MINUTES 
          [Approval of Minutes]
OF OUR LAST MEETING, AUGUST 19TH. DO WE HAVE CREATIONS, ADDITIONS OR SUBTRACTSES?  IF NOT, I I WOULD 
          ENTERTAIN A MOTION. >> I WOULD MAKE THE MOTION. 
          >> I SECOND. >> WE HAVE A MOTION AND A SECOND. ANY OTHER DISCUSSION? ALL IN FAVOR OF PASSING THE 
          MINUTES AS SUBMITTED, SAY AYE. >> AYE. 
          >> ANY OPPOSED?  MOTION CARRIES. MOTION CARRIES 8-0. MOVE TO 
          [2.  Airstream Ventures - Quarterly Report]
NUMBER TWO AND THAT'S A PRESENTATION FROM OUR PARTNERS AT AIRSTREAM VENTURES, THE QUARTERLY REPORT, AS WE HAVE CONTRACTED WITH THEM TO LET US KNOW WHAT'S HAPPENING. MR. JOEL 
          LAMP WILL TAKE OVER. >> GOOD AFTERNOON, EVERYBODY. 
          EXCITED TO BE HERE AFTER A REALLY GOOD START TO THE EVENT SEASON, IF YOU WILL. WE'RE BACK AND NOW WE'RE LOCKED AND LOADED FOR A BUSY FOURTH QUARTER AND STARTING TO PICK UP IN FIRST QUARTER AND SECOND QUARTER OF NEXT YEAR AS WELL. SO KIMBERLY HAS THE PRESENTATION THAT DOESN'T WANT TO SHOW UP ON THE TVS. OH, THERE WE GO. SO WE'VE GOT THE WRESTLING LOGO AND U.S. CYCLING. SO THE WRESTLING EVENT WE JUST ANNOUNCED A FEW MINUTES AGO THAT WE ARE HAVING A YOUTH WRESTLING EVENT AT THE CLAY COUNTY FAIRGROUNDS THANKSGIVING WEEKEND. WE'VE BEEN WORKING WITH THE GREEN COVE SPRINGS WRESTLING CLUB, TRYING TO FIGURE OUT A BEST WAY TO DO THIS. SO THAT HAS BEEN RUNNING NONSTOP FOR THE LAST THREE TO FOUR MONTHS, TRYING TO FIGURE OUT A WAY TO DO IT. WE FINALLY FOUND A SUITABLE SURFACE TO GO BETWEEN THE WRESTLING MATS. SO NOW WE'RE ABLE TO USE JP SMALL ARENA TO HOST THE WRESTLING EVENT. IT WILL BE -- ONE DAY WILL BE TEAM MATCHES AND THE SECOND, INDIVIDUAL MATCHES. WE'LL HAVE PEOPLE COMING IN ON FRIDAY AND STAYING FRIDAY NIGHT, SATURDAY, AND THEN HEADING HOME ON SUNDAY. 
          WE'VE GOT THAT. AMERICAN CORNHOLE LEAGUE, WE ANNOUNCED THEY'RE COMING TO THE THRESHER HORN CENTER FOR THE SOUTHEAST CONFERENCE REGIONAL EVENT. WE'RE WORKING WITH THEM TO MAKE THIS AN ANNUAL EVENT AND HOPEFULLY LOOKING AT HAVING TWO EVENTS AT THE THRASH ARE HORN GOING FORWARD. IF WE CAN FIND SOMETHING TO COVER THE FAIRGROUNDS DIRT, WE CAN TALK TO THEM ABOUT USING THAT FACILITY. IT'S HARD TO BELIEVE THE BAGS NEED TO BE INDOORS BECAUSE WE GO PLAY IN OUR BACKYARDS. WHEN YOU GET TO THAT LEVEL, IT'S A DIFFERENT DEAL. AND HAVING ACTUALLY WENT AND PLAYED WITH THEM A COUPLE WEEKS AGO, OR LAST WEEK. ONE SIDE OF THE BAG IS SLICK, ONE SIDE IS STICKY. IT DEPENDS ON THE BOARD CONDITIONS. WAS AMAZED HOW MUCH WENT INTO THROWING A BEANBAG AT A HOLE WE'VE BEEN PLAYING FOR YEARS. SO I LEARNED AN IMMENSE AMOUNT AND NOW WHEN GUYS ON TV, THEY MAKE IT LOOK WAY TOO EASY. WE ANNOUNCED THE POP WARNER, THE YOUTH FOOTBALL BOWL SERIES AT ORANGE PARK HIGH SCHOOL. WE'VE GOT -- WE'LL START SEEING THAT PICK UP IN THE NEXT WEEK AS TEAMS GET ELIMINATED FROM LOCAL LEAGUES. WE'LL SEE REGISTRATIONS PICK UP ON THAT. THIS GIVES YOU THE REST OF THE RUNDOWN OF WHAT WE'VE GOT COMING UP IN THE NEXT FEW MONTHS. U.S.A. CYCLING, WE 
          [00:10:04]
JUST DID THE EVENT. WE'LL HAVE A SLIDE THAT DISCUSSES THAT EVENT. 
          BUT WE'RE WORKING WITH THEM ON MULTIPLE EVENTS. HOW CAN WE GET THEM HERE LONGER, PAST 23 BUT ALSO IS THERE AN EVENT WE CAN WORK WITH THEM ON THAT THEY'RE NOT THINKING ABOUT AND DOING THAT. WE MENTIONED THE POP WARNER BOWL GAME. AUSTRALIAN RULES FOOTBALL. THEY'RE TRYING TO FIGURE OUT WHAT THEIR SEASON WILL LOOK LIKE FOR 21. AMERICAN CORNHOLE LEAGUE, WE MENTIONED THAT. WE'RE WORKING WITH THEM ON THEIR SCHEDULE TO GET THEM HERE AS MUCH AS POSSIBLE. STANUP PADDLE BOARD RACE. HAD A GREAT CONVERSATION WITH THEM. THEY'RE WORKING ON THEIR SCHEDULE FOR NEXT SUMMER. AND IT IS A GREAT EVENT BECAUSE, DEPENDING ON THEIR -- THEY FEEL LIKE THEY'RE GOING TO HAVE A TV DEAL IN PLACE SO WE'LL BE ABLE TO ADD THAT INTO THE PACKAGE FOR THAT ONE. 
          YOUTH WRESTLING, WE ANNOUNCED THAT. SUNSHINE STATE SENIOR GAMES BID. WE WENT THROUGH AN EMERGENCY PROCESS. I DON'T KNOW IF WE TALKED ABOUT THIS AT THE LAST MEETING. WE WENT THROUGH AN EMERGENCY PROCESS WITH THEM. THEY PULLED THE SENIOR GAMES OUT OF CLEARWATER, FLORIDA. THEY HAD ONE SITE. THEY WERE BRINGING 2,000 PEOPLE IN FOR EIGHT DAYS. COVID HOTSPOT, THEY PULLED IT OUT THEN THEY CAME BACK TO EVERYBODY AND SAY HEY, WHERE CAN WE GO?  WHO WANTS TO HOST IT? SO AS WE STARTED -- WE PUT TOGETHER OUR PACKAGE AND THEN THEY CALLED US BACK AND SAID, HEY, WE CAN'T PUT EVERYTHING IN ONE AREA WITH ONE OF THE SPONSORS, WE NEED TO SPREAD IT OUT SO WE WORKED WITH ST. JOHNS COUNTY AND THEY CALLED US BACK AND SAID WE THINK WE HAVE IT FIGURED OUT BETWEEN THREE COUNTIES BUT WE LIKE WHAT Y'ALL TALKED ABOUT AND WE WANT TO TALK WITH Y'ALL ABOUT 22 AND 23. SO NOW WE'RE STARTING TO GET IN THAT CYCLE OF BOOKING THINGS WAY IN ADVANCE, WHICH IS ULTIMATELY WHAT WE'RE TRYING TO DO. THEN THE NEWEST EVENT THAT WE'RE BIDDING ON IS THE STATE CYCLACROSS. A CROSS BETWEEN A MUD RUN AND MOUNTAIN BIKING EVENT. YOU HAVE OBSTACLES. YOU START, YOU GO THROUGH A MUD BOG BUT YOU DON'T RIDE YOUR BIKE, YOU CARRY IT. YOU RUN THROUGH HITCH YOUR BIKE UP, RUN THROUGH AND BIKE TO THE NEXT STATION. 
          IT'S A TWO MILE, ONE AND A HALF MILE LOOP. WE'RE MEETING WITH THE STATE PEOPLE, PUTTING THAT TOGETHER AND DOING IT AT C MARK RANCH. TAKING SOME OF THE STUFF THEY DO WITH THE MUD RUN AND MODIFYING IT AROUND THAT. THEY LOVE THE IDEA AND CONCEPT SO WE'RE WORKING THROUGH THAT. SO THAT ONE WE'LL KNOW ABOUT PROBABLY BY THE END OF THE MONTH, MAYBE FIRST OF NOVEMBER, THAT -- WHETHER OR NOT WE HAVE THAT. WE FEEL REALLY GOOD ABOUT THAT. IT WAS AT JACKSONVILLE LAST YEAR AT WILLOW BRANCH PARK. 
          THEY HAD RECORD NUMBERS THERE. THEY LOVE THE IDEA OF BRINGING IT HERE. THEY'VE SEEN SEA MARK ONCE AND REALLY ARE MAKING THIS THING GO AND HAVE A BIGGER COMPLEX FOR THAT. THE NEXT SLIDE, SO GREAT AMERICAN ROAD RACE, WE HAD OUR FIRST CYCLING EVENT TWO WEEKS AGO NOW. STRONG TURNOUT. 170 PARTICIPANTS. OUT OF THOSE 170, 117 WERE OUTSIDE OF NORTHEAST FLORIDA. THEN SO OUR ESTIMATED ROOM NIGHTS IS 108. ESTIMATED BECAUSE, ONE, THEY DIDN'T USE OUR BOOKING PORTAL. THE OTHER PIECE IS WE STARTED -- AS WE STARTED DOING THE SURVEYS, SOME PEOPLE BOOKED IN JACKSONVILLE. SOME PEOPLE BOOKED IN STARKE. SOME PEOPLE STAYED IN A CAR. WE HAD PEOPLE DRIVING UP THE DAY OF, SHOWING UP SATURDAY MORNING AT 7:00. WRITING A CHECK AND SAYING I'M READY TO RACE AND WE'RE LIKE, FANTASTIC. THANKS FOR COMING. 
          HAVE YOU GOT A PLACE TO STAY? NO, I'LL WORRY ABOUT THAT AFTER THE RACE. GREAT, GLAD YOU'RE HERE, LET'S GO, KEEP GOING. SO WE HAVE LEARNED A LOT. SO TO GIVE YOU AN IDEA, THE PAGE VIEWS VERSUS REGISTRATION, TEN DAYS OUT WE HAD 200 REGISTRATIONS. WE DOUBLED THAT ALMOST IN THE LAST TEN DAYS. I CAN'T TELL YOU THE 
          [00:15:05]
NUMBER OF TIMES THIS GUY WAS LOOKING AT ME WITH -- LIKE I HAD SIX EYES IN MY HEAD TELLING ME JOEL, PEOPLE AREN'T SIGNING UP. 
          I SAID IT'S A LAST-MINUTE DEAL AND THE NUMBERS SHOWED THAT. SO THROUGH THE EVENT, WE WERE ABLE TO USE THAT FOR A MARKETING SIDE FOR THE DESTINATION OF 32,000. THAT COMES FROM WEBSITE, THAT COMES FROM FACEBOOK, TWITTER, ALL THE OUTLETS WE WERE ABLE TO USE TO GENERATE. THEN THE ESTIMATED ECONOMIC IMPACT IS 120,000. SO A STRONG START FOR THIS EVENT. THE GAME PLAN IS TO MAKE THIS AN ANNUAL EVENT. REGARDLESS OF WHAT HAPPENS WITH U.S.A. CYCLING WE WANT TO MAKE THIS OUR SIGNATURE EVENT FOR THE DESTINATION AND GET THE CYCLISTS IN THE SOUTHEAST AND KEEP COMING TO CLAY COUNTY EVERY YEAR. THE GREAT THING IS -- AND I HAVE TO SAY THANKS TO BOB. WE WERE ABLE TO CREATE UNIQUE VENUES AND OPPORTUNITIES AND EVERYBODY RAISED ABOUT IT. THEY LOVED THE IDEA. THEY LOVE THE CRITERIA AT THE THRASHER CENTER. THEY WERE ABLE TO GET A DIFFERENT LOOK AND FEEL WITH THE WOODS. YOU COME TO NORTHEAST FLORIDA, YOU DON'T THINK YOU CAN HAVE THESE EXPERIENCES SO THAT WAS A REALLY GOOD WEEKEND FOR US. WE TALKED ABOUT THE FLORIDA STATE SENIOR GAMES AND THEN WE'RE WORKING WITH OUR GROUPS WITH THE SUNSHINE SPORTS COUNCIL. FLORIDA SPORTS FOUNDATION AND THEN OBVIOUSLY WE HAVE DONE THE BID SUBMISSION WITH THE FLORIDA BICYCLE STATE ASSOCIATION. THEN THE FLORIDA SPORTS FOUNDATION IS THE ONE WHO DOES THE FLORIDA SENIOR GAMES. THEY REALLY LIKE THE IDEA OF HAVING A CONNECTION WITH PENNEY FARMS. SO NOW I MAY BE COMING BACK TO YOU BECAUSE WE'RE LOOKING AT 22-23 TO DO SOMETHING AS MOOSE HAVEN. 
          >> COULD I MAKE A COMMENT?  I WANT TO MAKE SURE YOU KNOW MOOSE HAVEN IS ENTIRELY COMMITTED TO SEEING EVENTS GO ON IN CLAY COUNTY IN ORANGE PARK. OBVIOUSLY WE'RE RELEGATED BY THE GOVERNOR AND WE HAVE A NURSING HOME. SO WE JUST HAVE TO FOLLOW STATE GUIDELINES AND SO HELEN TAYLOR, OUR NEW EXECUTIVE DIRECTOR IS COMMITTED TO MAKING SURE WE CONTINUE OUR PARTNERSHIPS SO 
          DON'T FORGET ABOUT US. >> NO, NO, THAT WAS THE THING GOING BACK. WE CALLED MARINA, OUR FRIENDS AT PENNEY FARMS. HEY, IS THIS AN OPPORTUNITY?  IS THIS SOMETHING WE CAN DO?  AND OBVIOUSLY WE'VE WORKED WITH EVERYBODY TO -- OKAY, IT DOESN'T WORK NOW. LET'S LOOK AT 22-23. NOW AS WE SHIFT THAT BID CYCLE WE'RE GOING TO COME BACK TO YOU WITH SOME OPPORTUNITIES. SO, HERE'S THE TOTE BOARD FOR AN UPDATE. 108 ROOM NIGHTS. WE'LL STILL PICK UP -- WE'LL START PICKING UP MORE IN THE NEXT TWO EVENTS, TWO TO THREE EVENTS. ECONOMIC IMPACT, WE'RE 12% OF THE WAY AND WE'LL PICK UP A SIGNATURE AMOUNT COMING UP NEXT MONTH. THE MARKETING VALUE IS GOING TO KEEP GOING UP. WE HAVE SEEN IN THE LAST WEEK GOING BACK AND LOOKING AT SOME OF THE STUFF ON THE CYCLING, WE'RE STILL GETTING HITS ON OUR CYCLING PAGES THAT WE DIDN'T EXPECT AND IT'S STILL GENERATING INTEREST. 
          SO NOW WE'RE LIKE -- THE TANGIBLE PIECE OF THIS IS ONCE WE GET THESE EVENTS, THERE'S THE LINGERING EFFECT MUCH I WANT TO SEE WHAT THESE GUYS DID AND WHAT THE EXPERIENCE IS AND WE'RE STARTING TO SEE THAT PICK UP. SO I'LL TURN IT BACK OVER TO YOU 
          FOR QUESTIONS. >> I GOT A FEW QUESTIONS. JOEL? US A MENTIONED THERE'S A WRESTLING COMING AT THE 
          THANKSGIVING. >> YES YES, SIR. 
          >> WHERE WILL THAT BE? >> FAIRGROUNDS. 
          >> TALKING ABOUT U.S.A. CYCLING, WE TALKED BRIEFLY ABOUT IT EARLIER AND I THINK IT'S VERY IMPORTANT FOR US, THE WHOLE BOARD AND THE COUNTY, IS WE ARE ON THE TBC, A TOURIST ELEMENT DOLLAR, WHAT WE TRY TO DO, MORE EVENTS. I THINK IT'S IMPORTANT WE MARKET THE CLAY COUNTY'S HOTELS AS WELL. BECAUSE THE PARTICIPANTS DON'T NECESSARILY KNOW IF THEY STAY IN DUVAL COUNTY. THE TAX DOLLAR IS GOING TO DUVAL COUNTY. WE'RE FOR THE 
          [00:20:06]
GETTING IT. WE HAVE TO HAVE A PROCEDURE, WHOEVER MARKETS THIS EVENT -- I MEAN WE HAVE GREAT BRANDS, M MARRIOTT, HILTON AND - SO THERE'S NOT AN ISSUE OF LACKING HOTEL MEMBERSHIPS. 
          PEOPLE CAN BE MEMBERS OF ALL BRANDS. WE HAVE ALL BRANDS TO SERVE THEM. I THINK IF WE LOOK INTO THAT DIRECTION, PLEASE. 
          >> TO GIVE YOU AN IDEA, SO WHEN THEY REGISTERED THROUGH THE BIKE REGISTRATION SOFTWARE, THEY GET AN EMAIL. THE FIRST THING ON THE EMAIL IS FOR YOUR HOTEL INFORMATION, CLICK HERE. THAT WAS DIRECTED TO GO TO THE BOOKING  ENGINE. 
          >> I THINK NOW SINCE WE HAVE THE EXPLORE CLAY WEBSITE UP AND RUNNING, EVERY TIME YOU DO MARKETING, DIRECT THEM TO EXPLORE CLAY WHICH WILL TAKE THEM TO CLAY COUNTY DESTINATIONS 
          AND HOTELS. >> THAT'S THE ONE THING WE LEARNED -- WE LEARNED A TON OF STUFF OUT OF THIS EVENT. THE ONE THING -- THE FRUSTRATING PART FOR US WAS THEM NOT USING THE BOOKING ENGINE SO WE HAVE A BETTER IDEA WHERE THEY'RE STAYING AND HOW THEY'RE FEEDING INTO YOUR HOTELS. THEN IT'S ALSO REALIZING WE DID A QUICK SURVEY WITH THE RACERS AND ONE OF THE THINGS WE GOT BACK WAS, ONE, IT WAS EITHER THE RATE FOR -- SO WE HAD A COUPLE PEOPLE STAY AT THE RED ROOF INN IN STARKE. AND I ENDED UP -- I TALKED WITH ONE OF THEM ON SUNDAY. HE WAS LIKE I GOT A $45 ROOM RATE. I WAS LIKE NOW I KNOW WHY YOU STAYED 30-40 MINUTES AWAY FROM THE RACE. WE HAD A GROUP FROM CALIFORNIA THAT STAYED AT THE TOWN CENTER IN JACKSONVILLE. SO IT'S LIKE OKAY, THE ONE THING WE LEARNED IN -- IT'S SOMETHNG WE'RE GOING -- WE'LL WORK ON MORE AS WE GO FORWARD IS CREATING THOSE -- WE GOT TO DO A BETTER JOB OF SELLING THE EXPERIENCE AND WHAT WE'RE DOING IN CLAY COUNTY. THAT'S THE ONE MESSAGE I THINK -- I'M GETTING IT FROM THE EXPLORE CLAY WEBSITE TOO. WE'VE GOT TO CREATE SOME OF THOSE EXPERIENCES AND PROGRAM IT WHERE, HEY, WEB YOU COME INTO TOWN, HERE'S WHERE YOU CAN GO, HERE'S THE THINGS YOU CAN DO AND BUILD THAT MENU FORM A LITTLE BIT MORE THAN -- WE USED THIS AS A TRADITIONAL EVENT. AND NOW WE CAN MAKE SOME CHANGES. WE'RE GOING TO MAKE CHANGES FROM THAT 
          STANDPOINT. >> SOUNDS GREAT. 
          >> THANKS. >> AND GARY, YOUR POINT IS WELL TAKEN. I THINK WE HAD TO LOOK AT THIS AS SORT OF A EXPERIMENTAL OR DRY RUN FOR WHAT WE'RE GOING TO EXPERIENCE IN THE SUMMERTIME SO WE LEARNED A LESSON IN TERMS OF WHAT THE CONSUMER -- YOU HAVE TO PUT IT RIGHT THERE FOR THEM. I THINK THERE'S SOME SUGGESTIONS THAT BOTH OF YOU MADE WE'LL HAVE TO ADOPT. I THINK THAT'S A GOOD THING A THAT WE WERE ABLE TO LEARN WHAT MAKES THESE GUYS AND GALS TICK IN TERMS OF BOOKING HOTEL ROOMS AND THOSE KIND OF THINGS. THE OTHER THING IS IF WE DO HAVE RECEPTION. THOSE OF YOU THAT STAY IN THE ORANGE PARK AREA, HERE'S SOMETHING TO ATTEND. IT'S GOING TO BE MUCH BETTER FOR THEM CONVENES WISE TO STAY CLOSE TO THE ACTIVITIES GOING ON AS WELL AS THE RACE. 
          >> ABSOLUTELY. >> IF YOU'RE DRIVING OUT TO STARKE, YOU'RE GOING TO MISS THAT. 
          >> CORRECT. THE GOOD THING IS WITH NATIONALS, THEY'RE COMMITTED. THEY'RE GOING TO BOOK IN ADVANCE. THIS IS NOT -- IT'S NOT THE GUY DRIVING UP THE DAY OFF, HEY, I GOT OFF WORK, I CAN MAKE THE RACE NOW. WHICH JUST DROVE US ALL UP THE WALL. YOU KNOW, WE HAD THE -- THE FUNNIEST THING WAS WHEN WE SHOWED UP AT THE TRIAL TRIALS, THERE WERE TWO PEOPLE IN RVS THAT PARKED AT THE START FINISH LINE AND WE'RE LIKE FANTASTIC. THEY WERE AT CAMP BLANDING OVERNIGHT. THEY SPENT THE NIGHT AND HERE WE ARE AT 5:00 IN THE MORNING HAMMERING ANDR AWAY AND THEY'RE LIKE WHAT'S GOING ON. IT'S LIKE WE HAVE TO GET SET UP. THEY WERE LIKE SORRY, I FORGOT THEY WERE DOING THAT, I WAS STARTING AT 9:00. WE LEARNED A LOT FROM HOW -- ESPECIALLY THIS GROUP OPERATES AND THINGS. THE GOOD THING IS WITH NATIONALS, THEY'LL BE COMMITTED FURTHER OUT AND THEY'LL BE STAYING A LITTLE BIT LONGER. WE MAY COME BACK AND FIGURE OUT -- WE'RE TALKING WITH THE STATE CYCLING GUYS ABOUT DOING A PREVIEW RACE ABOUT A MONTH OUT TO TRY TO GET -- GENERATE EXTRA ROOM NIGHTS AND GENERATE REGIONAL INTEREST. THE PEOPLE COMING FROM ALL AROUND 
          [00:25:02]
THE COUNTRY, IF THEY COME, GREAT. IF NOT, THERE MAY BE AN OPPORTUNITY FOR US TO DO SOMETHING A MONTH OR TWO OUT TO 
          GET AN EXTRA BUMP OUT OF THIS. >> I'M SURE THAT THE DISTANCE FACTOR IS PROBABLY IMPORTANT TO THOSE TRAVELING. WE KNOW WHAT CLAY COUNTY IS AND ORANGE PARK KEYSTONE IS BUT THEY DON'T. IT MIGHT BE WISE TO SAY HOTELS WITHIN A SEVEN MILE RADIUS OF THE EVENT SITE OR DO SOMETHING TO PARE IT DOWN. WE KNOW THAT'S CLAY COUNTY BUT THEY JUST KNOW IT'S CONVENIENT. 
          >> ONE OF THE THINGS -- IT'S ONE OF MY TAKEAWAYS FROM THE EVENT -- IS WE'RE PUSHING THESE EVENTS FORWARD. AS YOU REGISTER, HERE'S THE HOTELS AND HERE'S HOW FAR THEY ARE AWAY FROM THE SITE. 
          AND KIND OF HAMMERING THAT HOME TO EVERYBODY. A GREAT EXAMPLE IS FOR THE FIRST DAY OF RACES. THE CLOSEST HOTEL IS THE HAMPTON INN IN MIDDLEBURG, SO IT'S GETTING EVERYBODY TO UNDERSTAND YOU CAN STAY -- IF YOU WANT TO BE AS CLOSE TO THE RACE AS POSSIBLE, IT'S HERE. IF YOU WANT TO BE CLOSER TO THE MALL AND ORANGE P. 
          IF YOU WANT TO BE NEAR THE -- A BIG BULK OF RESTAURANTS, FLEMING ISLAND. THERE'S A DIFFERENT EXPERIENCE SO THERE ARE THINGS WE CAN DO DIFFERENTLY AS FAR AS SELLING THE HOTELS THAT WE CAN 
          DO GOING FORWARD. >> ANYBODY HAVE ANY OTHER QUESTIONS FOR JOEL?  JOEL, WHAT DO YOU EXPECT IN TERMS OF PARTICIPATION FOR THE WRESTLING ANY THOUGHTS? 
          >> WE'RE GOING BACK AND FORTH. WE THINK WE CAN GET TO 300. NOW WE'RE ALSO TALKING -- EVERYBODY'S LIKE IT'S GOING TO BE A LAST-MINUTE CROWD AGAIN. WE'RE LIKE FANTASTIC, WE'RE IN GOOD SHAPE THEN. WE'RE UNDERSTANDING THAT. SO THE GOOD -- THE TEAMS WILL COMMIT IN THE NEXT COUPLE OF WEEKS AND THEN WE'LL START SEEING THE INDIVIDUAL SIDE, WE'LL START 
          PICKING UP ABOUT TWO WEEKS OUT. >> OKAY. 
          >> JUST A COUPLE COMMENTS. THE CYCLING EVENT WAS VERY COOL. I SAT OUTSIDE OF THE THRASHER IN A NICE LITTLE SPOT SO I COULD SEE THE STARTING LINE AND THEY CAME AROUND THE CORNER AND I SAT THERE WONDERING WHEN MY CRASH WAS GOING TO HAPPEN WITH THAT 9P AND NEVER HAD A CRASH. THEY'RE BOOKING. IT'S NOT LIKE WHEN WE WERE RIDING BIKES BUT IT WAS A GREAT EVENT. 
          >> NOT ONE OF THOSE CYCLISTS HAD A BASKET. 
          >> THAT'S RIGHT. THERE WAS NO GROCERIES IN THIS GROUP. MY ONLY COMMENT -- JACKSONVILLE, AS YOU KNOW, WE KNOW IT IS A LAST-MINUTE MARKET. I THINK YOU'RE ALSO FACING THE DYNAMIC OF WHAT WE'RE GOING THROUGH AS A COUNTRY. THERE'S A LOT OF HESITANCY SO YOU'RE UP AGAINST THAT AS WELL. 
          >> ONE OF FEEDBACK ITEMS FROM A COUPLE RACERS COMING FROM DAYTONA, THEY SPENT ONE NIGHT. THEY HAD AN RV AND CAME AND SPENT A NIGHT AT THE CAMPGROUND, THE FAIRGROUNDS. THEY WERE LIKE -- IF WE NEED A HOTEL ROOM, WE KNEW WE COULD GET ONE BECAUSE THEY'RE NOT FULL. SO AS WE START COMING OUT OF COVID, AND HOTELS START PICKING UP, WE'RE GOING TO START SEEING THAT NEED AND THAT CAPACITY ISSUE. RIGHT NOW, THEY KNEW THEY COULD GET A SPOT IN THE RACE SHOWING UP THE MORNING OF. THANKS. IT'S HAVING TO WORK THROUGH THOSE THINGS. WE'RE GETTING THERE ON SOME THINGS BUT 
          IT'S GOING TO BE A LONG SLOG. >> IT WAS A GREAT PLEASURE. 
          >> THANK YOU, GUYS. AND SO WHEN WE DID THE BID FOR U.S.A. 
          CYCLING WE ORIGINALLY WERE GOING TO DO THE CRITERIUM IN FLEMING ISLAND. IT'S A NASCAR CYCLING VERSION OF NASCAR. 
          STICK 75 GUYS OR WOMEN ON A TRACK, LESS THAN A -- NO LONGER THAN A MILE. AND LET THEM GO AS FAST AS THEY CAN IN CIRCLES. AND EVERYBODY RAVED ABOUT THE TRACK, THE FACILITY, AND THEY REALLY LOVED THE IDEA OF US RUNNING IT BACKWARDS NOW GOING FORWARD. 
          THEY WERE LIKE WE WANT YOU TO HOST IT. YOU DO ANYTHING CRITERIUM WISE AT THAT PLACE, IT'S A HOME RUN. SO YOU'RE GOING TO GET A COUPLE MORE CALLS FROM ME. 
          >> THEY WANT TO GO DOWN THAT HILL NOW. 
          >> OH, YEAH. >> THAT CORNER WILL BE COOL. 
          [00:30:04]
          >> I THINK THAT ALSO MIGHT BE A WAY FOR US TO SPIKE EARLY, EARLIER REGISTRATIONS WITH INCENTIVE, WHETHER A SWAG BAG OR WHATEVER THE CASE MAY BE. IF WE WANT EARLY REGISTRANTS, WE HAVE 
          TO PROVIDE A INCENTIVE. >> WE GAVE THEM A $15 DISCOUNT PER RACE. I THINK WE HAD 25 SHOW UP THE DAY OF. 
          >> YOU'RE GOING TO ALWAYS HAVE THAT. AS LONG AS THEY SHOW UP. 
          >> AS LONG AS THEY SHOW UP, WE'RE IN GOOD SHAPE. THANK YOU, 
          GUYS. >> I W WANTING TO MAKE SURE WE LOOKED -- WE GET THE SMITH TRAVEL RESEARCH, STAR REPORT, WEEKLY NOW. AND OUR NUMBERS FOR THE NIGHT OF THE 10TH FOR BOTH OCCUPANCY AND AVERAGE DAILY RATE WERE THE HIGHEST THAT THEY'VE BEEN SINCE MARCH. SO THAT'S KEY FOR US TO KNOW. THAT MEANS THAT WE HAVE TO KEEP DOING THINGS LIKE THIS TO MAKE THAT NEEDLE MOVE FOR THE ENTIRE COMMUNITY. NOT JUST HOTELS. BUT THAT MEANS THE PEOPLE ARE EATING OUT. THEY'RE BUYING GAS IN OUR GAS STATION AND DOING EVERYTHING WE WANT THEM TO DO. SO THAT WAS A 
          GOOD SIGN. >> AND LET ME PIGGY BACK ON THAT. WHEN WE DO THANKSGIVING WEEKEND, WE COME BACK, WE'VE GOT CORNHOLE ONE DAY AT THE THRASHER HORN CENTER, WRESTLING TWO DAYS AT THE FAIRGROUNDS. HOPEFULLY THAT CREATES A CRITICAL MASS THAT KEEPS BUMPING EVERYTHING UP. SO IT WAS A GOOD WEEKEND. SO WE LOOK FORWARD TO A LOT MORE GOOD WEEKENDS COMING UP. 
          >> THANKS, JOEL. >>> LET'S MOVE ON TO NUMBER 3, WHICH IS OUR BED TAX COLLECTIONS UPDATE. 
          [3.  Bed Tax Collections Update]
AS YOU CAN SEE, AS YOU LOOK AT YOUR NUMBERS, KIMBERLY CAN TAKE US THROUGH IN TERMS OF STEP-BY-STEP BUT THE FIRST MONTH WAS TECHNICALLY MARCH, ALTHOUGH WE HAD HALF A MONTH WHICH WAS SORT OF NORMAL AND SORT OF CUT THINGS OFF AT THE END OF THE SECOND WEEK. THEN YOU CAN SEE THE FIRST MONTH AFTER THAT, YOU CAN SEE WHERE THE APRIL COLLECTIONS WERE AND HOW THEY'VE STEADILY GROWN BACK CLOSER TO WHAT THEY HAD BEEN HISTORICALLY. 
          I THINK I DID SOME QUICK MATH. FOR THOSE MONTHS WE'RE OFF $175,000 IN TERMS OF COLLECTIONS. YOU CAN SEE THINGS HAVE SLOWLY CLIMBED BACK, WHICH I'M SURE OUR HOTELIERS CAN VERIFY A ANTIDOTALLY. WE'RE TRYG TO BOOST THOSE NUMBERS, WITH 
          JOEL'S HELP AND ALLEN'S HELP. >> THE GOOD NEWS ABOUT THIS REPORT IS THAT WE HAD PROJECTED A -- WE OUR ADJUSTED REVENUE WENT FROM $1.2 MILLION WE EXPECTED TO GENERATE. WE ADJUSTED THAT TO 700, THEN 900. AND NOW WE'RE SITTING AT 908. SO THE GOOD NEWS IS THAT WE DID BETTER THAN WE PROJECTED. WE HAVE STILL CONSERVATIVELY PROJECTED REVENUE FOR THIS FISCAL YEAR AND WE'LL BE TALKING ABOUT THAT LATER. BUT THIS IS -- THIS IS THE BEST NEWS THAT WE CAN RECEIVE UNDER THE CIRCUMSTANCES. WE BY NO MEANS ARE 100% OR BACK BUT WE'RE DOING BETTER THAN MOST DESTINATIONS I WILL SAY. 
          >> ANY QUESTIONS?  COMMENTS? OKAY. 
          >>> LET'S MOVE TO NUMBER 4 AS WE REVIEW THE BUDGET FOR THIS 
          [4.  Budget Review]
FISCAL YEAR AND LAST FISCAL YEAR. 
          >> SO YOU HAVE BOTH BUDGETS IN FRONT OF YOU. YOU'LL SEE THAT IN THE FISCAL YEAR 1920, YOU ALL KNOW IN THE PAST TWO MEETINGS WE CUT EVERYTHING WE POSSIBLY COULD. WE STOPPED SPENDING EVERYTHING EXCEPT MARKETING AND STAFF. THOSE WERE THE ONLY EXPENSES. SO THAT TRIMMED OUR BUDGET SIGNIFICANTLY. AND WE MADE SEVERAL BUDGET ADJUSTMENTS. AT THE END OF THE DAY, LIKE I SAID, OUR REVENUES CAME IN MORE SO WE WEREN'T BLEEDING AS BADLY 
          [00:35:12]
AS PROJECTED. I WILL TELL YOU THAT BECAUSE WE HAVE BEEN SO CONSERVATIVE, WE'RE GOING TO ASK FOR SOME BUDGET ADJUSTMENTS FOR THIS NEXT -- FOR THIS FISCAL YEAR. SO WE'LL TALK ABOUT THAT. 
          BUT DO Y'ALL HAVE ANY QUESTIONS RIGHT NOW WITH THE 19-20 BUDGET AND HOW WE ENDED THE YEAR?  THEN WHAT WILL HAPPEN LATER IS WE WILL GIVE YOU THE AUDITED FINANCIALS ONCE RECEIVED SO THAT YOU CAN SEE ANY ADJUSTMENTS THAT WERE MADE FROM THE AUDIT. 
          >> NO, NOBODY. >> OKAY. SO WE -- YOU'LL SEE A NEW LINE. I WANT TO JUST -- SO THAT -- BECAUSE THIS IS A LITTLE DIFFERENT. WHAT WE HAD DONE IN THE -- IN 19-20 IS WE PUT ALL OF THE RESERVES IN THE PRODUCT DEVELOPMENT LINE. AFTER MEETING WITH OUR OFFICE OF MANAGEMENT AND BUDGET, WE SHIFTED HOW WE DO THAT. BECAUSE THAT RESERVES IS TECHNICALLY KIND OF OFF-LIMITS FOR US TO SPEND. WE KNOW WE HAVE IT. WE MAKE RECOMMENDATIONS -- YOU ALL MAKE RECOMMENDATIONS ON HOW TO USE THOSE FUNDS. SO AT THE VERY LAST LINE OF YOUR BUDGET, BEFORE THE CONTINGENCY AN CASH, YOU'LL SEE THE FISCAL YEAR 20-21 CURRENT ESTIMATED RESERVES. SO THAT IS WHAT WE TECHNICALLY HAVE AVAILABLE. WHAT THAT NUMBER IS BASICALLY THE TOTAL ESTIMATED REVENUES MINUS OUR ESTIMATED EXPENSES. IF WE DON'T SPEND ALL OF WHAT WE BUDGETED, THEN THAT NUMBER GETS BIGGER. IF WE SPEND MORE, THEN THAT NUMBER GETS SMALLER. OKAY? BUT AS A NOTE, WE WOULD LIKE TO -- RIGHT NOW WE ONLY -- WE CUT SOME EXPENSES. WE HAD PLANNED TO SPEND MORE IN RESEARCH. WE CUT THAT EXPENSE, AND LAST YEAR WE DIDN'T SPEND ANY. 
          LIKE TO ASK FOR A BUDGET AMENDMENT OF 15,000 FOR 
          RESEARCH. >> OUCH. 
          >> I'M SORRY. >> MR. OTTO, ANOTHER OUTBREAK, I'LL HAVE TO TALK TO YOU ABOUT THAT. WHAT ARE YOU YELLING FOR? 
          >> PLANS -- RESEARCH IS REALLY IMPORTANT NOW BECAUSE OF THE CLIMATE AND THE CONSUMER BEHAVIOR CONSTANTLY CHANGING. SO WE ARE LOOKING AT SOME MOBILE APPLICATIONS THAT GIVE US THE DATA WE NEED TO MAKE FOCUSED, TARGETED MARKETING DECISIONS SO THAT'S WHAT THOSE DOLLARS WOULD GO TOWARDS. THE OTHER THING IS -- OUR WEBSITE TOOLS, WE WANT TO MAKE SURE THOSE ARE UP TO DATE WITH THIS NEW WEBSITE. THERE'S CONSTANT -- IT'S CONSTANT CHANGES SO WE WANT TO MAKE SURE THAT THOSE ARE -- WE HAVE THE AVAILABILITY OF FUNDING TO MAKE THE NECESSARY CHANGES THAT WE NEED TO DO AS WE, AGAIN, WATCH CONSUMER BEHAVIOR AND MAKE THE SITE CONTINUE TO BE MORE INTUITIVE WITH WHAT THE CONSUMER IS LOOKING FOR BASED ON WHAT INFORMATION IS THERE. SO WE WOULD LIKE -- I MEAN I'M GOING TO GO AHEAD AND ASK FOR A $50,000 LINE FOR THOSE TYPES OF ENHANCEMENTS. WE ARE LOOKING AT A PHOTO GALLERY ENHANCEMENT AND THINGS LIKE THAT SO THERE'S SOME UPKEEP THAT GOES WITH THAT. SO WE'RE LOOKING AT THAT AND 
          REQUESTING THAT. >> SO YOUR FIRST REQUEST, WHICH 
          LINE ITEM WOULD YOU RECOMMEND? >> BOTH OF THOSE LINE ITEMS WOULD COME OUT OF PROFESSIONAL SERVICES. THAT'S WHERE THEY WERE IN THE FISCAL YEAR 19-20 BUDGET. UNDER 53, 1,000. WE HAVE $10,000 
          [00:40:15]
THERE RIGHT NOW FOR RESEARCH NOW. BUT I KNOW THAT WITH THE PENT UP DEMAND AND THE CLIMATE WE'RE IN, WE WILL NEED TO SPEND MORE THAN $10,000. I MEAN ONE PROGRAM FOR SIX WEEKS IS 
          $10,000. >> I CAN TELL YOU WE ARE SEEING A LOT OF LAST MINUTE CALLS. WE DON'T TAKE THEM. I MEAN I JUST CAN'T BECAUSE OF MY SITUATION, BUT EVERY NIGHT, THOSE PEOPLE THAT CALL ME AT 5:00, 6:00, 7:0A PHONE NUMBER BECAUSE WE CAN'T DO THEM BUT IT DRIVES ME JUST NUTS. PEOPLE ARE DOING THIS SPONTANEOUS LAST MINUTE THING AND NEED TOOLS ON THEIR MOBILE DEVICES THAT ENABLE THEM TO FIND OUT IN ST INSTANT TIME WHAT IS HAPPENING WHERE THEY ARE AND THAT'S WHAT THEY'RE GOING TO DO. 
          IF IT'S NOT THERE, THEY'RE NOT GOING TO DO IT. I THINK IT'S A REALLY GOOD WAY. IF WE CAN GET OUR WEBSITE FOR CLAY COUNTY FOR THE TOURISM EVENTS AND STUFF RIGHT THERE WHERE PEOPLE DON'T HAVE TO LOOK VERY HARD AND PUT THE APP IN THEIR HAND OR WHATEVER, JUST LEAD THEM RIGHT TO THE FOUNTAIN AND MAKE THEM COME. THEY'LL DO IT. THEY'RE JUST REALLY SPONTANEOUS. IT'S 
          CRAZY. >> AND PAT, TO THAT POINT, TECH NOTHING IS CHANGING RAPIDLY TO ADAPT TO THAT CONSUMER BEHAVIOR SO THAT'S ONE OF THE REASONS WE HAVE TO KEEP UP WITH WEB DEVELOPMENT AND RESEARCH BECAUSE THAT'S WHAT DRIVES EVERYTHING 
          THAT WE DO. >> THEY DON'T PLAN ANYMORE. 
          >> HUH-UH. >> SO ARE YOU ASKING FOR 15 ON 
          TOP OF THE 10 IN THAT LINE ITEM? >> YES, SIR. 
          >> I HAVE A QUESTION. ARE YOU ASKING FOR THIS TO COME -- I SEE A LOT OF CARRY FORWARDS. CARRY FORWARDS FOR ME WAS NOT PART OF THE ORIGINAL NAM BUDGET. ARE YOU ASKING TO SHIFT SOME OF THOSE LINES OR COME OUT OF THE RESERVES. 
          >> GREAT QUESTION. CARRY FORWARD IN OUR 20-21 BUDGET IS A PROJECT THAT WAS STARTED?  19-20 AND ISN'T FINISHED. 
          >> YEAH, OKAY. >> SO WE BUDGETED -- AND TECHNICALLY HAD THE MONEY -- IN 19-20 TO DO BOTH OF THESE PROJECTS BUT BECAUSE WE DIDN'T START IT, THAT MONEY WENT INTO RESERVES -- INTO THE CARRY -- INTO THE FUND BALANCE CARRY FORWARD SO IT'S -- I DON'T HAVE ACCESS TO IT ANYMORE BECAUSE WE 
          DIDN'T START THE PROJECT. >> RIGHT. 
          >> SO I COULDN'T INCLUDE IT IN THE BUDGET. SO THAT'S -- WE'RE JUST ASKING FOR A BUDGET AMENDMENT TO INCLUDE AN INCREASE, IN ADDITION TO THE WEBSITE TOOL LINE ITEM AND THE 
          RESEARCH. >> CHAIR, CAN I MAKE A MOTION? 
          >> YEAH, THIS WOULD BE FOR THE MARKETING STUDY? 
          >> I WANT TO -- SHE HAS TWO. I THINK SHE'S SUGGESTING 15. 
          >> 15,000 FOR RESEARCH. >> FOR IT IS RESEARCH AND 50 FOR 
          YOUR WEBSITE. >> FOR WEBSITE DEVELOPMENT. 
          >> I WOULD LIKE TO MAKE A MOTION ON BOTH OF THOSE. 
          >> OKAY. >> I'LL SECOND. 
          >> ALL RIGHT, ANY DISCUSSION? >> I AM -- JUST A LITTLE BIT. I DON'T HAVE A PROBLEM WITH THE RESEARCH. I DID HAVE QUESTIONS ON THE WEBSITE. THESE TOOLS THAT YOU'RE TALKING ABOUT, IS THAT SOMETHING THAT THEN WILL ALLOW US TO BE ABLE TO UPDATE IN HOUSE OR DO WE HAVE TO CONTINUALLY GO BACK TO THE WEBSITE PRODUCER? 
          >> SO WE'VE LEARNED A LOT IN THE LAST COUPLE OF MONTHS. SOME OF THE THINGS WE CAN FIX ON OUR OWN AND THAT'S WHAT WE'RE DOING NOW. 
          THEN THERE ARE BIGGER THINGS, LIKE EVENTUALLY I WOULD LIKE TO SEE THE RESTAURANTS PULLED OUT OF -- AND BE IT'S OWN SECTION. 
          THE DEVELOPERS WILL HAVE TO DO THAT. THE PHOTO GALLERY, THE -- AND THE CONTENTS FOR THAT AND DIFFERENT THINGS LIKE THAT, I THINK THEY'RE GOING TO BE KEY AND CRITICAL TO MAKING THOSE 
          TOOLS WORK. >> WE JUST WENT THROUGH THIS AND WE DID A MIGRATION TO OUR NEW WEBSITE AND ONE OF THE THINGS I LEARNED IS AS YOU SAID, I CAN DO UPDATES, I CAN UPDATE OUR BLOG AND I DO MANAGE ALL OF THAT, BUT IT'S PRICE PROHIBITIVE FOR US TO 
          [00:45:05]
MAINTAIN ALL OF THE SOFTWARE THAT THEY CAN JUST, WITH A FEW CLICKS, SO YOU ARE REALLY PAYING FOR THEIR EXPERTISE AND I THINK IT'S MONEY WELL SPENT BECAUSE YOU KNOW DIGITAL IS HOW WE'RE GETTING ANYTHING ANYMORE. IT'S JUST THE WAY OF THE WORLD. 
          >> OKAY. >> I HAD A -- WE ARE MOBILE 
          READY, RIGHT? >> YES. ABSOLUTELY. THE SITE IS NOW DEVICE SENSITIVE SO IT ADJUSTS AND ADAPTS TO WHATEVER DEVICE YOU'RE ON. MOST DEFINITELY. 
          >> OKAY. PERFECT. >> WHAT ARE WE ORIGINALLY 
          SPENDING ON THE WEBSITE? >> 50. 
          >> MAYBE IT'S JUST ME, MAYBE -- YOU KNOW, MAYBE I DON'T HAVE THE RESPECT FOR WEBSITE DEVELOPERS THAT I SHOULD, BUT I -- I BALK AT SPENDING ANOTHER $50,000 ON SOMETHING THAT COST US 50,000 TO START WITH. IF WE DON'T THINK WE GOT WHAT WE NEEDED, I WOULD GO BACK TO THE WEBSITE DEVELOPERS, TALK TO THEM AND MAKE SURE WE GET IT BECAUSE I JUST THINK THAT'S OUTRAGEOUS. IF THAT'S WHAT THEY'RE LOOKING FOR. THE FACT THAT WE HAVE JUST LAUNCHED THE WEBSITE, IF WE'VE GOT THINGS THAT ARE WRONG, I WOULD THINK THAT'S ON THEM TO MAKE SURE THEY WORK THE CORRECT WAY AND I WOULD RATHER SEE US OPERATE FOR A COUPLE MONTHS AND SEE HOW WE'RE DOING BEFORE WE START TINKERING WITH ANYTHING AND SPENDING ADDITIONAL MONEY, BUT THAT'S JUST ME, I'M A CHEAP GUY, AS YOU ALREADY KNOW. I DON'T LIKE TO SPEND MONEY IF WE DON'T HAVE TO. 
          THAT'S JUST MY FEELING. BUT YOU KNOW, I'M NOT SAYING I THINK IN THE NEAR FUTURE WE SHOULDN'T REEXAMINE THAT BUT ANYTHING TO MAKE THE WEBSITE FUNCTIONAL IS ON THEM AND IF WE NEED TO, MOVING FORWARD, WE COULD APPROPRIATE MONEYS TO DO THAT. I DON'T LIKE TO SHOOT DOWN STAFF IF THEY LOOK FOR RESOURCES AND TOOLS TO DO THEIR JOB BUT AT THE SAME TIME I THINK THAT'S -- IN LIGHT OF THE INITIAL EXPENDITURE TO PUT THE WEBSITE UP AND RUNNING AND DOUBLE THAT TO JUST MAKE SOME NICETIES WORK, I THINK WE COULD DO WITHOUT THE NICETIES FOR A MONTH OR TWO TO SEE HOW THE WEBSITE FLUSHES OUT. AGAIN, THAT'S ME, I'M CHEAP. MY WIFE TELLS ME ALL THE TIME I'M CHEAP, SO ... 
          MONEY. >> KIMBERLY, DID THEY GIVE YOU A BREAKDOWN OF THE SCOPE OF WORK AND WHAT IT'S GOING TO COST? 
          >> WE'RE STILL LOOKING AT THE SCOPE OF WORK. AS WE FIND BUGS, AS WE GO, BECAUSE WE'RE STILL DIGGING IN THROUGH THE SITE SINCE LAUNCH. WE ARE CONTINUOUSLY REPORTING THOSE BUGS AND THEY'RE QUICK TO FIX THOSE. BUT SOME OF THOSE FIXES FROM THE DEVELOPMENT SIDE TRIGGER OTHER THINGS THAT WE NEED. ONE OF THE FILTERS, THE SECONDARY FILTERS, WE THOUGHT WAS GOING TO BE AN EASY FIX. OH, I CAN MAKE IT HERE, BUT THEN IT DIDN'T SHOW UP TO BE VISIBLE TO THE CONSUMER AND I'M LIKE WHAT'S THE POINT THEN. SO WE'RE WORKING THROUGH HOW TO DO THAT AND MAKE THAT HAPPEN. THOSE KINDS OF THINGS THAT -- AND WE TALKED THROUGH IT WHEN WE DEVELOPED THE SITE. WE HAD SOME CONTENT ISSUES WHEN WE WERE DEVELOPING THE SITE. SO IT WAS -- AND QUITE HOBSLY, I THOUGHT WE WOULD HAVE A LITTLE BIT MORE CONTROL AND BE FLEXIBILITY THAT WE JUST DON'T AND KNOW I UNDERSTAND WHY WE DON'T. BECAUSE EVERY PLUG IN TO THAT WEBSITE AFFECTS ANOTHER PIECE IN THE WEBSITE THAT I MAY NOT HAVE ACCESS TO. SO IF I GO TINKERING OVER HERE, I COULD BLOW IT UP OVER THERE. 
          SO ... WE'RE LEARNING ALL THOSE THINGS. 
          >> WELL, WE HAVE A MOTION ON THE FLOOR TO APPROVE 15 FOR THE RESEARCH, 50 FOR THE WEBSITE. WE HAVE A SECOND. ANY OTHER 
          DISCUSSION? >> ONE MORE QUESTION. WHEN THE INITIAL 50 WE SPENT, DID THAT BUY US ANY MAINTENANCE OTHER THAN IF THERE'S AN ISSUE, DO -- ARE THEY ON STAFF FOR US? 
          >> THEY ARE AND THEY HOST THE SITE. 
          >> OKAY. >> DO YOU THINK YOUR ORIGINAL 
          SCOPE MISSED SOME THINGS? >> SO I THINK THAT THERE WAS SOME -- SOME MISCALCULATIONS ON WHAT DEPTH WE WANTED TO GO. 
          [00:50:06]
          >> UH-HUH. AND AS YOU GO FORWARD, YOU'RE LIKE OOPS, WE 
          WOULD HAVE LIKED THAT. >> UH-HUH. 
          >> OKAY. >> JUST BASED ON CONSUMER -- IT'S NOT QUITE AS INTUITIVE AS I WANTED IT TO BE BUT WE'LL GET 
          THERE. >> HOW MANY BIDS DID WE GET ON 
          IT? >> I THINK WE HAD A DOZEN BIDS. 
          >> I REMEMBER, WE HAD QUITE A FEW. THEY WERE ALL OVER THE 
          PLACE IN TERMS OF DOLLARS. >> YES. 
          >> YEH. IN THE ANALYTICS, DOES THE TRACK THE IP ADDRESS SO IF SOMEBODY GOES INTO ST. JOHNS TOURISM, WE CAN PICK THAT UP AND 
          SEND OUR BLAST? >> YES, WHAT HAPPENS IS WE'RE DOING A RETARGETING CAMPAIGN. SO ANYONE WHO HAS VISITED OUR SITE, WE CAN GO -- WE CAN INVITE THEM TO COME SEE US AGAIN. WE'RE DOING THAT. WE ARE TRACKING THE TRAFFIC TO INDUSTRY BUSINESS PAGES SO WE KNOW OUR SITE IS GENERATING VISITATION TO LOCAL BUSINESSES. THEN WE ARE TRACKING WHERE PEOPLE COME TO OUR SITE FROM. THAT'S THE WAY WE KNOW ADS ARE WORKING. 
          >> IT'S THE ONLY WAY TO MAKE A DETERMINATION AS TO WHETHER OR NOT YOU'RE REACHING THE AUDIENCE YOU WANT WITH THE DOLLARS YOU'RE SPENDING. ANYTHING ELSE? DISCUSSION? 
          >> MR. CHAIRMAN, I -- I WOULD SAY WE PROBABLY NEED TO MAKE A MOTION AND SPLIT THE 15,000 AND THE 50 AND VOTE ON THEM 
          SEPARATELY. >> OKAY. THAT'S A RECOMMENDATION. THAT WOULD BE UP TO BOB. HE MADE THE ORIGINAL 
          MOTION. >> I'M WILLING TO CHANGE MY 
          MOTION AND SPLIT IT. >> TAKE ONE AT A TIME. SO WE'LL LOOK AT THE FIRST ONE. WHO SECONDED ON THAT MOTION? 
          >> PAT. >> SO WOULD YOU SECOND? 
          >> I SECOND THE MOTION. >> SO WE HAVE A MOTION ON THE FLOOR IN REGARDS TO RESEARCH FOR THE $15,000. WE HAVE A SECOND. 
          ANY DISCUSSION ON THE RESEARCH? ALL RIGHT. LET'S VOTE. ALL IN FAVOR FOR THE RESEARCH, PLEASE SAYE. 
          >> AYE. MOTION CARRIES. WHAT ABOUT THE WEBSITE?  STEVEN? 
          >> CHAIRMAN'S COMMENTS IN THAT IT WAS -- OBVIOUSLY THE WANT THE FUNCTIONALITY OF THE WEBSITE TO BE TO YOUR STANDARD. AFTER THE FACT WE MAYBE FOUND BUGS WE DIDN'T ANTICIPATE BUT THE 50,000 ASK WAS THE THING THAT WAS THE HARD THING TO GET OVER AS THE BIG ONE. ESSENTIALLY IT COST 50,000 TO BEGIN WITH. IN YOUR MIND, IS IT A NOT TO EXCEED OR DO YOU THINK -- 
          >> IT'S DEFINITELY NOT TO EXCEED. AND LIKE I SAID, THIS IS JUST A GUESS -- I WOULD RATHER COME TO YOU ONCE AND ASK FOR THAT MUCH AND IT NOT EXCEED THAT THAN ME TO NICKEL AND DIME YOU. 
          BUT I CAN COME TO YOU PER PROJECT AS WELL. 
          >> YEAH, I THINK IF WE FIND OUT, KIM, WHAT ARE WE MISSING, WHAT ARE WE LACKING AND WHAT WE NEED TO FIX AND MAYBE GET SOME SORT OF IDEA FROM THEM SO WE'RE LOOKING -- I MEAN THIS COULD BE 
          JUST A 10 GRAND. >> RIGHT. 
          >> SO I THINK WE'RE JUST SHOOTING A NUMBER AS A PREDICTION. WE DON'T KNOW WHERE WE'LL LAND. 
          >> YEAH. MY FEELING IS THAT'S SOMETHING WE END UP HAVING TO SPEND, WE SPEND IT. BUT AT THE SAME TIME WE'VE LAUNCHED A COUPLE WEEKS AGO AND I THINK WE REALLY NEED TO SEE HOW THAT SETTLES IN BEFORE WE TINKER ALREADY. ESPECIALLY WITH THINGS SUCH AS PHOTO GALLERY AND OTHER THINGS THAT ARE NICE BUT WE WANT TO MAKE SURE ON THE REFERENCING TO HOTELS AND RESTAURANTS AND BEING INTERACTIVE TO THE USER IS WHAT WE ARE LOOKING FOR. SO THAT'S -- I'M NOT SAYING WE WON'T DO IT BUT MAYBE WE RELOOK AT THE BEGINNING OF THE YEAR AND SEE WHERE WE GO FROM THERE AND YOU'LL HAVE A COMPLETE LIST OF FIXES AT THAT POINT, MAYBE WITH A BETTER HANDLE ON WHAT IT'S GOING TO COST US. I SHOULD HAVE BECOME A WEBSITE PRODUCER. 
          [00:55:05]
I MAY START LEARNING CODE AS I GO HOME TONIGHT. DOES THAT WORK? 
          >> THAT WORKS GREAT. >> SO WE WON'T NEED THE SECOND MOTION. WE'LL REVISIT THIS AT THE NEXT MEETING AND FIGURE OUT 
          WHERE WE NEED TO BE. >>> ANY OTHER QUESTIONS ON THE 20-21 BUDGET?  IF NOT, WE'LL MOVE TO OUR EVENT MARKETING 
          [5.  Event Marketing Grant Update]
GRANT UPDATE. AS YOU'LL SEE, WE'VE GOT THE EVENTS FROM LAST YEAR. A NUMBER OF THOSE CANCELLED. ONE GROUP DID NOT -- APPLY FOR REIMBURSEMENT AND THE MONEYS THAT WERE SPENT WERE LESS THAN BUDGED SO WE ACTUALLY BRING BACK ABOUT $19,500 ROUGHLY FROM THE MONEYS WE HAD ALLOCATED FOR THOSE SPECIAL EVENTS. THAT WAS 19-20. ANYTHING ELSE YOU WOULD LIKE TO CATCH US UP TO ON? 
          >> NO, SIR, WE DID CARRY FORWARD THE TWO EVENTS AT THE END OF THE YEAR. THE FAIR'S FUN FOOD AND FLICKS AND THE BASCA VIRTUA RACE, CARRIED FORWARD BECAUSE THE EVENT WAS AT THE END OF SEPTEMBER AND THEY HAVE 60 DAYS TO GIVE US REIMBURSEMENT INFORMATION SO YOU WILL SEE THEM ON THE 20-21 LIST AS WELL. 
          >> WHILE YOU WERE MENTIONING THE FUN, FOOD AND FLEX, I CAN'T REMEMBER WHICH GOES FIRST, FUN, FOOD -- BOB, MAYBE YOU CAN GIVE US AN UPDATE FROM THE FAIR BOARD PERSPECTIVE AS TO THAT SPECIFIC EVENT?  THAT WAS CREATED TO GENERATE SOME ACTIVITY. 
          >> FROM THE FAIR BOARD PERSPECTIVE, IT DID EVERYTHING WE WANTED IT TO. WE ACTUALLY HAD DISCUSSION RECENTLY ON IT. THE MOVIES WERE A TOTAL BIG HIT. I THINK FOLKS REALLY WANTED -- WE STARTED GETTING A REAL PUSH TO DO IT AGAIN. OVERALL I THINK WE -- WE WENT IN THIS NOT THINKING IT WAS GOING TO BE AN INCOME REVENUE GENERATOR. WE JUST WANTED TO DO SOMETHING FOR THE COMMUNITY AND THE FEEDBACK WAS ON THE WAY OUT -- I WAS IF HE FRONT GATE A GOOD PART OF THE WEEKEND, CHECKING PEOPLE IN AND GETTING COMMENTS, THIS WAS GREAT. THANKS FOR DOING THIS. 
          GOING BACK TO EARLIER COMMENTS. FOLKS ARE ITCHING TO DO THINGS BUT ARE HESITANT IN WHAT THEY DO. SO I THINK WE GAVE THEM THAT AVENUE. WITH FEEDBACK, EVERYBODY WAS SUPER PLEASED WITH IT. 
          >> EXCELLENT. GOOD DEAL. >>> ANYBODY HAVE OTHER QUESTIONS ON THE 19-20 MARKETING STUFF? 20-21, WE HAVE A CHART THERE WHICH INDICATES THE GRANTS WE VOTED ON IN THE LAST MEETING. 
          >> UH-HUH. >> I DO WANT TO NOTE, CHAIRMAN, THAT CHRISTMAS ON WALNUT IS BASICALLY CANCELLED. THE PARADE AND THE OVERALL EVENT. SO THEY WILL -- WE'RE GOING TO CANCEL THEM OUT ON THE LIST. THEY'LL STILL APPEAR BUT NOTED AT 
          CANCELLED. >> OKAY. OF COURSE WE HAD THE 
          FALL FESTIVAL THIS PAST WEEKEND. >> THAT HAD RECORD NUMBERS. 
          >> WE WERE TALKING ABOUT THAT BEFORE THE MEETING. AND I THINK THEY WERE CLAIMING 11,000 SATURDAY, 9,000 IN ATTENDANCE ON SUNDAY. IT'S UNFORTUNATE THEY'VE OUTGROWN WHERE THEY ARE. THEY COULD CERTAINLY STAND TO HAVE MORE ROOM TO GROW THE EVENT BUT AT THIS POINT I DON'T THINK IT CAN BE ANY BIGGER. AT LEAST FROM MY SENSE AS TO LOOKING AT THE PARKING AND ALL THE -- RANDY WOULD TELL US MORE ABOUT THE FEELINGS ON THAT. 
          >> ACTUALLY, I THINK IT COULD BE LARGER. PARKING IS AN ISSUE. 
          MOOSE HAVEN HELPED US OUT THIS YEAR. OF COURSE THE CHURCH UP THE STREET. WINN-DIXIE Y WE HAD SOME ISSUES WITH PARKING THERE JUST BECAUSE OF THEIR BUSINESS. BUT I DEFINITELY THINK THAT THE -- IT COULD GROW. IT'S JUST WHERE TO GROW AND HOW TO 
          GROW. >> THAT'S GOOD TO HEAR THAT YOU'RE THINKING ABOUT THAT BECAUSE IT IS OBVIOUSLY ONE OF OUR SIGNATURE EVENTS NOW IN TERMS OF THE COMMUNITY AND -- YEAH, IT WAS A GREAT DAY. I WOULD THINK VENDORS DID WELL. I SAW A LOT OF PEOPLE WALKING AROUND WITH A LOT OF BAGS SO THEY WERE BUYING AND NOT JUST ATTENDING. 
          >> MISS KIM, YOU SAID THAT THE EVENTS IN GREEN COVE FOR CHRISTMAS ON WALNUT STREET WERE CANCELLED BUT THE PARADE OF TREES WILL GO ON. THAT'S NOT SOMETHING THEY'VE ASKED FUNDING FOR BUT JUST PLEASE COME AND ENJOY THE PASSIVE EVENT. IT'S 
          [01:00:05]
VERY MEANINGFUL AND EVERYBODY WILL HAVE A NICE EVENING. 
          >> MOST DEFINITELY. THE PARADE OF TREES, THEY'RE DOING LETTERS TO SANTA, TEAR DOING A LOT OF -- THERE'S A PARADE OF HOMES. 
          THEY'RE DOING A LOT OF DIFFERENT THINGS. THEY JUST AREN'T DOING THE TRADITIONAL CHRISTMAS ON WALNUT EVENT THAT THE -- THE 
          GRANT THEY APPLIED FOR. >> I'M GLAD YOU MENTIONED THAT PAT, SO PEOPLE DIDN'T GET THE IDEA THERE WAS NOTHING GOING ON THERE AND THERE'S SOMETHING THEY CAN PARTICIPATE IN. 
          >> IT'S A PASSIVE EVENT THAT OCCURS THE WHOLE MONTH OF DECEMBER FROM DECEMBER THE -- THE FIRST SATURDAY IN DECEMBER, I BELIEVE, THE FIRST -- YEAH, IT'S USUALLY THE FIRST SATURDAY OF DECEMBER ALL THE WAY THROUGH THE END OF THE YEAR. 
          >> VERY GOOD. KIM, DID YOU HAVE ANYTHING ELSE ON THE MARKETING 
          EVENTS FOR THIS YEAR? >> NOT NECESSARILY FOR THIS YEAR. BUT SINCE WE'RE IN THIS YEAR, WE NEED TO ALREADY START LOOKING TO NEXT YEAR. AND THERE MAY BE SOME THINGS THAT WE WANT TO CONSIDER, ESPECIALLY WITH THE SPORTS INITIATIVES, THAT WE ARE LOOKING AT. THERE MAY BE SOME OCCASIONS WHERE THERE'S A BID FEE OR SOME OPPORTUNITIES THAT ARISE THAT WE MAY NEED TO SET SOME DOLLARS ASIDE FOR THAT. SO IT MAY BE AN OPPORTUNITY FOR THE SUBCOMMITTEE TO RECONVENE AND DO THE ANNUAL EVALUATION OF OUR GRANT GUIDELINES AND TAKE A LOOK AT THAT. 
          >> YEAH, I DEFINITELY THINK THAT IS SOMETHING WE SHOULD LOOK AT AND PLAN FOR. I KNOW WE'VE RUN INTO THAT WITH SOME OF THESE EVENTS WE'RE BIDDING ON, THEY'RE LOOKING FOR A ADVANCE IN TERMS OF A BID FEE. SOMETIMES IT'S REBATED, SOMETIME WE ASK FOR REIMBURSEMENT THROUGH THE FLORIDA SPORTS FOUNDATION BUT THERE SHOULD BE MONEY SET ASIDE. THAT WOULD BE A GOOD THING. 
          REMIND ME, OUR SUBCOMMITTEE IS -- BOB?  YOU'RE ON THE 
          SUBCOMMITTEE? >> AND GI. 
          >> BOB, MARINA AND GI. >> TERRIFIC. IF YOU GUYS COULD SEE YOUR WAY CLEAR TO GET TOGETHER, KIMBERLY WILL IDENTIFY SOME THINGS THAT WE'LL NEED TO HAVE YOU DISCUSS AND WE CAN HEAR FROM YOU THE NEXT TIME WE GET TOGETHER. 
          >> SOUNDS GOOD. >> ANY OTHER QUESTIONS ON THAT? ALL RIGHT. DO YOU WANT TO GO TO OUR SUBCOMMITTEE?  DO WE NEED TO TALK ABOUT ANYTHING IN SPECIFICS OR LET THE SUBCOMMITTEE DEAL 
          WITH THAT. >> WE NEED TO TALK ABOUT JUST DIFFERENTIATING -- WE TALKED ABOUT IT ACTUALLY I THINK AT ONE OF OUR LAST MEETINGS LAST YEAR ABOUT HAVING A SPORTS SECTION. I KNOW THERE WERE DIFFERENT DESTINATIONS THAT HAD THAT. THE DIFFERENCE -- I WOULD SAY THE MAIN DIFFERENCE, JUST TO THE BOARD CAN THINK ABOUT THIS -- THE MAIN DIFFERENCE BETWEEN A SPECIAL EVENT OR SIGNATURE EVENT AND A SPORTING EVENT IS THAT THERE ARE OFTENTIMES WITH SPORTING EVENTS, THE AUDIENCE IS ALREADY A CONTROLLED AUDIENCE. THEY'VE EITHER HAD TO QUALIFY TO GET THERE OR THEY'VE HAD TO MEET CERTAIN REQUIREMENTS TO GET THERE. SO MARKETING ISN'T GOING TO HELP THEM GET A LARGER ATTENDANCE. IT'S SOMETIMES A FIXED NUMBER. 
          SO THEY MAY NEED ASSISTANCE WITH OPERATIONS OR DIFFERENT THINGS LIKE THAT. SO THOSE ARE SOME THINGS THAT WE MAY NEED TO TAKE A LOOK AT. AND THOSE -- HONESTLY, THOSE ARE GROUPS THAT MAY OR MAY NOT WORK WITH AIRSTREAM VENTURES SO LIKE WE HAVE -- WE'RE WORKING WITH DRC SPORTS THIS WEEKEND. THEY RELOCATED THE JACKSONVILLE TRIATHLON TO CAMP BLANDING THIS WEEKEND SO WE HELPED THEM WITH HOTEL ROOMS. WE'RE GOING IT GIVE THEM SUNSCREEN AND THEY ARE HAPPY TO BE HAVING A RACE. SO THOSE KINDS OF THINGS. IT'S WHATEVER WE CAN DO TO HELP AN 
          ORGANIZATION HAVE AN EVENT. >> THAT'S A GOOD EXAMPLE, CYCLING IS ANOTHER GOOD EXAMPLE. JUST BECAUSE WE ADVERTISE IT MORE DOESN'T MEAN THAT MANY COME OUT BECAUSE U.S.A. CYCLING WITH REACH OUT AND HERE'S HOW YOU GET INVOLVED SO THERE'S A 
          DIFFERENCE. >> THE OPERATIONS PIECE IS DIFFERENT BECAUSE WE DON'T -- ON THE EVENT SIDE, IT'S ABOUT INVITING THE GENERAL PUBLIC TO THAT EVENT, WHICH IS WHY 
          MARKETING IS SO KEY. >> THE OTHER TOKEN, THE EVENT, LIKE CYCLING, ALL THE MARKETING IS DONE PRIOR TO THE ACTUAL 
          [01:05:03]
EVENT ITSELF. WE'RE NOT GOING TO ATTRACT THAT MANY MORE PEOPLE THERE. SO -- ALTHOUGH WITH BOB TAKING VIDEO AND SHOWING THE CRITERIUM, IT MIGHT CHANGE SOME THINGS. ALL RIGHT, ANYTHING ELSE ON THAT?  SO LET'S MOVE ON TO NUMBER 6, THE DIRECTORS REPORT. 
          [6.  Director's Report]
          AND. >> SO C.A.R.E.S. ACT. I DIDN'T GIVE YOU Y'ALL A SHEET ON THIS. I'M JUST GOING TO TALK ABOUT IT. 
          THE C.A.R.E.S. ACT FUNDING, WE HAVE FOUR RESERVATIONS FOR OUR SAFER EVENT KIT. AMAZING GRACE CROP MAZE AND FALL FESTIVAL. 
          THEY HAVE ONE OF THE SAFER EVENT KIDS. THIS PAST WEEKEND THE FIRST COAST HUNTER JUMPER GROUP OUT AT THE FAIRGROUNDS HAD ONE OF THE EVENT KIDS AS WELL AS THE ORANGE PARK FALL FESTIVAL. SO THERE'S ANOTHER FIRST COAST HUNTER JUMPER WILL HAVE ANOTHER EVENT IN -- WE USED IT AS U.S.A. CYCLING TOO. SO EVERYONE IS GLAD TO BE ABLE TO SAY OKAY, I DON'T HAVE TO BUY THAT EXTRA BANNER, THAT EXTRA SIGNAGE TO REMIND PEOPLE TO SOCIAL DISTANCE, TO WEAR A MASK, WHEN YOU CAN'T BE SIX FEET FROM SOMEONE AND TO USE THOSE HAND SANITIZER STATIONS. SO THAT HAS BEEN A HIT. WE'RE STILL EDUCATING SOME OF THE EVENT PLANNERS ABOUT THAT. WE'VE WORKED WITH THE AD AGENCY TO CREATE A FLYER AND COLLATERAL FOR THAT. SO WE'RE GETTING THAT OUT TO THOSE EVENT PLANNERS. THE OTHER THING IS WE'RE CREATING AN EVENT GUIDE. THE AD AGENCY IS PUTTING THAT TOGETHER THAT SHOWS WHAT VENUES ARE DOING DURING THIS TIME OF COVID. ARE THEY DECREASING CAPACITY?  WHAT ARE THEY DOING?  ARE THEY REQUIRING MASKS OR WHAT -- YOU KNOW, WHAT THINGS ARE HAPPENING?  THEN WHAT CAN THE TOURISM DEPARTMENT DO FOR YOU, FROM THAT STANDPOINT, SO IT ENCOMPASSES THE ENTIRE DESTINATION AND WHAT IT TAKES TO HAVE AN EVENT HERE. DO YOU NEED A PERMIT?  ALL OF THOSE LITTLE THINGS THAT PEOPLE MAY OR MAY NOT THINK ABOUT. THE OTHER THING IS WE'RE DOING AN EVENT VIDEO. 
          THANKS TO THRASHER HORN AND THE TEAM THERE, WE WERE ABLE TO SHOOT SOME VIDEO WITH -- THAT SHOWED SOCIAL DISTANCING AND SHOWED PEOPLE IN MASKS AT AN EVENT SETTING. WE'RE LOOKING AT TRYING TO FIND OTHER EVENT FOOTAGE SO WE CAN PACKAGE THAT ALL TOGETHER AND EXPLAIN THAT YOU CAN HAVE A GREAT EVENT A GREAT, SAFE EVENT HERE IN CLAY COUNTY. THAT'S THE SAFER EVENTS PORTION OF THE C.A.R.E.S. ACT. THE OTHER PORTION IS THE FLORIDA RESTAURANT AND LODGING ASSOCIATION. WE PARTNERED WITH THEM TO DO -- TO AWARD THEIR SEAL OF COMMITMENT TO HOTELS AND RESTAURANTS THAT MEET THAT CRITERIA. AND TWO OF OUR TEC MEMBERS HAVE ALREADY EARNED THAT DESIGNATION, SO CALCULATIONS TO PAT SICKLES AT THE RIVER PARK INN AND SUSAN HILL FROM THE HOLIDAY INN ORANGE PARK. THANK YOU FOR PARTICIPATING. GARY'S HOTELS ARE IN PROCESS OF EARNING THAT DESIGNATION. SO -- AND WE HAVE SEVERAL OTHERS THAT ARE IN THE PROCESS. I JUST HAD A CALL WITH NICOLE CHAPMAN FROM FLORID RESTAURANT AND LODGING ASSOCIATION. WE'LL HAVE OUR FIRST RESTAURANT, FARMHOUSE CHICKEN AND DOUGHNUTS SHOULD HAVE THEIR CERTIFICATION MONDAY. 
          HOPEFULLY MONDAY OR TUESDAY, THE FIRST PART OF NEXT WEEK SO THEY'LL BE OUR FIRST RESTAURANT. WE'RE REALLY WORKING WITH HOTELS AND RESTAURANTS TO TRY TO MAKE SURE THAT THEY UNDERSTAND THE VALUE OF THAT MARKETING TO TELL THE CONSUMER AND THEIR STAFF THAT YOUR COMMITMENT TO SAFETY IS A REAL THING. IT'S NOT JUST FOR GRINS. YOUR STAFF HAS BEEN TRAINED AND THAT YOU REALLY MEAN WHAT YOU SAY WHEN YOU TALK ABOUT CLEANING AND THE BEST PRACTICES FOR TODAY. SO THAT'S GOING WELL. WE'RE ALSO WORKING WITH THE CHAMBER ON THEIR COMMITMENT TO CLAY. BECAUSE WE HAVE OTHER HOSPITALITY AND TOURISM RELATED BUSINESSES THAT ARE NOT HOTELS AND RESTAURANTS, LIKE MEETING FACILITIES AND DIFFERENT SERVICES THAT MEET THE HOSPITALITY AND TOURISM NEED. SO WE'RE WORKING WITH THE CLAY CHAMBER TO GET THOSE BUSINESSES CERTIFIED AS WELL. SO THAT'S THE SECOND PIECE. AND THEN I'M PLEASED TO SAY THAT TODAY WE LAUNCHED THE MARKETING CAMPAIGN 
          [01:10:01]
FOR THE LOCAL -- THE LOCAL CAMPAIGN FOR THE DRIVE MARKET OR THE ONE TO TWO-HOUR DRIVE MARKET FOR THE LOCAL ADVERTISING CAMPAIGN. THAT WAS LAUNCHED TODAY. SO LOTS OF MOVING PIECES WITH C.A.R.E.S. ACT. SO IF Y'ALL HAVE ANY QUESTIONS ABOUT C.A.R.E.S. ACT PROJECTS, LET ME KNOW. 
          IF NOT I'LL MOVE ON TO THE DIRECTORS REPORT. Y'ALL, WE'VE BEEN WORKING FAST AND FURIOUS. I'LL JUMP ON -- WE LAUNCHED THE WEBSITE. WE HAVE BEEN WORKING CLOSELY WITH OUR AD AGENCY TO GET ADS RUNNING IN THE MARKETPLACE SO THAT'S HAPPENING. 
          THE NEW WEBSITE, I ALREADY MENTIONED THAT. WE'VE HAD LOTS OF MEETINGS WITH LOCAL EVENTS AND LOCAL BUSINESSES JUST TO MAKE SURE THAT THINGS ARE MOVING IN THE DIRECTION THEY NEED THEM TO MOVE. SO WE HAVE BEEN BUSY LITTLE BEES. I KNOW -- SO IF YOU LOOK AT THE PERFORMANCE MEASUREMENTS. IF YOU WANT TO LOOK AT THAT, WE HIT THE NAIL ON THE HEAD ON SEVERAL. WE MISSED THE MARK ON SOME. WE MISSED THE MARK ON SOME -- MORE ON THE PUBLIC RELATIONS SIDE. THAT'S JUST FOR -- I'LL BE HONEST, JUST FOR LACK OF TIME RIGHT NOW. BUT KNOW WE ARE IN THE PROCESS OF DEVELOPING AN ACTUAL CONTENT CALENDAR SO THAT WE CAN START TO REGULARLY BUILD CONTENT FOR THE COMING MONTHS SO THAT WE'RE ALREADY TALKING ABOUT VALENTINE'S DAY IN DECEMBER BECAUSE THAT'S WHEN CERTAIN PUBLICATIONS AND OUTLETS NEED IT. SO IT'S GETTING THE BUSINESS COMMUNITY USED TO THAT DURING A TIME WHEN THEY AREN'T SURE WHAT'S GOING TO HAPPEN, YOU KNOW, IN TWO HOURS, MUCH LESS THREE MONTHS FROM NOW. SO THAT'E THE TIME AND REALLY TRY TO BUILD THAT CALENDAR SO IT MEETS EVERYBODY'S NEEDS AND SO THE NUMBERS CAN RISE. 
          >> THE OTHER THING PAT AND JOEL INDICATED WITH THE LAST MINUTE BOOKINGS FOR THE CYCLING OR IN PAT'S CASE, FOR OVER NIGHTS, SUSAN, GARY, ARE YOU FINDING PEOPLE ARE BOOKING CLOSER TO THE 
          ARRIVAL TIME THAN PREVIOUSLY? >> ABSOLUTELY. 
          >> SO THE QUESTION WOULD BE WHAT CAN WE DO -- IT'S GOOD TO PLAN OUT BECAUSE OBVIOUSLY WE NEED TO DO THAT BUT HOW DO WE CAPTURE THAT ASPECT?  WHAT CAN WE DO, WHETHER IT'S FROM A ADVERTISING OR MARKETING STANDPOINT, PUT TOGETHER SOMETHING THAT CALLS THE ATTENTION, HEY, YOU'VE GOT THE LAST MINUTE URGE TO GET 
          AWAY, WE'RE HERE FOR YOU. >> I THINK THAT'S REALLY THE POINT OF THE CONTENT CALENDAR BECAUSE WE GET SO BUSY -- WE'RE LIKE EVERYBODY ELSE, WE GET SO BUSY IN DAY-TO-DAY STUFF THAT WE GO, WE'VE GOT THIS. SO IT IS VALENTINE'S DAY. I SHOULD HAVE THOUGHT ABOUT THIS THREE MONTHS AGO. THOSE KINDS OF THINGS -- BECAUSE WE HAVEN'T MADE THE PLAN. SO THAT'S REALLY I THINK -- IT WILL DRIVE ADVERTISING MESSAGING AND IT WILL DRIVE CONTENT FOR BLOGGERS, FOR FREELANCERS AND FOR US TO 
          SEND TO VISIT FLORIDA. >> RIGHT. 
          >> SO THEY CAN SHOUT OUT OUR MESSAGE. 
          >> I STILL THINK THERE'S SOMETHING WE CAN DO FOR THAT 
          LAST MINUTE TRAVELER. >> OH YES. 
          >> IN FACT, I SAW THE OTHER DAY, AN ARTICLE I READ BECAUSE THEY WERE TALKING ABOUT HOW PEOPLE ARE STAYING CLOSE, CLOSER. NOT SO MUCH STAY VACATION, THEY HAD A TERM THEY USED AND I FORGET. I SHOULD HAVE WROTE IT DOWN. BUT DOESN'T EVERYBODY THINK THERE'S SOMETHING WE SHOULD BE ABLE TO DO TO APPEAL TO THAT LAST MINUTE DECISION-MAKER THAT WANTS TO JUMP IN THE CAR AND GET AWAY FROM WHEREVER?  SOME OF WHAT WE'RE DOING IS GOOD BUT I THINK HEARING WHAT WE'RE HEARING FROM THOSE FOLKS THAT ARE MOST EXPOSED TO IT, THERE'S GOING TO BE A WAY FOR US TO TAKE 
          ADVANTAGE OF THAT. >> WE'LL REVISIT SOME OF THE ADS AND LANGUAGE WE'RE USING NOW TO SEE HOW IT MEETS THAT NEED. 
          >> YEAH. I THINK WITH THE CONSUMERS, JUST LIKE RETAIL CUSTOMERS, YOU DON'T HAVE TO HIT THEM OVER THE HEAD BUT PUT IT EYE LEVEL SO THEY SEE IT. THEY'RE WILLING TO TAKE ME LAST MINUTE. ALL RIGHT, I'LL CALL. THAT KIND OF THING. 
          >> I'LL TAKE A LOOK AT THAT. >> JUST BECAUSE OF WHAT I HAVE HEARD TODAY, IT'S INFORMAL RESEARCH. NO CHARGE FOR THAT. 
          >> IT'S INTERESTING, WHEN YOU DO TALK TO THEM, WHEN THEY'RE 
          [01:15:02]
CHECKING IN OR OUT OF THE HOTEL, THEY DON'T EVEN KNOW WHY THEY'RE THERE. THEY DIDN'T COME FOR A SPECIFIC THING. 
          >> JUST TO GET AWAY. >> THEY WERE JUST LIKE WE WEREN'T DOING ANYTHING THIS WEEKEND AND SAID HECK, LET'S GET 
          OUT OF HOUSE. THERE YOU GO. >> IT'S FUNNY YOU SAY THAT BECAUSE THE OTHER UPTICK LOOKING AT THE STAR RESEARCH, THE OTHER UPTICK WEEKEND THAT IS VISIBLE ON THE STAR REPORT IS THE WEEKEND THAT FLORIDA WENT TO PHASE III. IT WAS THAT LAST 
          WEEKEND OF SEPTEMBER. >> THEY FELT RELEASED. WE'RE 
          FREE, LET'S GO. >> YEAH, WE KNOW PEOPLE CAME FOR FUN, FOOD AND FLICKS, WE KNOW THAT. BUT I DON'T KNOW -- I DON'T KNOW IF THAT MANY CAME AND FILLED ALL THE HOTEL ROOMS TO THE EXTENT THAT IT SHOWED. SO I THINK THAT IT'S JUST PENT UP 
          DEMAND. >> I THINK THAT THE LEISURE IS GOING TO CONTINUE LEADING INTO THE WINTER MONTHS BECAUSE PEOPLE ARE JUST SO TIED UP RIGHT NOW AND JUST WANT TO ESCAPE. I THINK CLAY COUNTY HAS PERFECT -- WE ARE A NATURAL COUNTY. WE ARE NOT HIGHRISE CONCRETE BUILDINGS. I MEAN CLAY COUNTY, WHEN IT COMES TO CLAY COUNTY, WE ARE NATURE. I THINK THAT'S EXACTLY WHAT W CAN REALLY GET OUT IN FRONT OF PEOPLE, LIKE COME EXPLORE CLAY. 
          I THINK THAT'S OUR SLOGAN AND THAT'S PERFECT. I THINK PEOPLE WILL KEEP SEEING MORE AND MORE OUTDOOR ACTIVITIES. 
          >> YES. AND THAT IS THE CRUX OF OUR ENTIRE AD CAMPAIGN NOW IS THOSE OUTDOOR ACTIVITIES. AND THEN WE FOCUS A LITTLE BIT ON HISTORY BUT THE MAJORITY OF EVERYTHING YOU SEE IS OUTDOOR. 
          >> YEAH. >> THEN WE HAVE -- ON THE C.A.R.E.S. ACT, WE TALK ABOUT THOSE EVENTS. AND HOW IT'S A 
          GREAT PLACE TO HAVE AN EVENT. >> KIM, ON THIS PERFORMANCE MEASURE UNDER THE SOCIAL MEDIA MATRIX, IS THERE A TYPO EARNED 
          TYPE ERROR,15 MILLION? >> YES, IT IS. 
          >> I WISH WE HAD THAT MANY. >> I DO TOO. NOW YOU CAN SEE, WE 
          WENT FROM 1535 TO 1597. >> I WAS GOING TO COMPLIMENT KATE. HOW DID SHE GET 15 MILLION ON INSTAGRAM. WHATEVER YOU DID, 
          KEEP GOING. >> MISS KIM, DO YOU WANT TO SAY ANYTHING ABOUT THE LATEST MAGAZINE ARTICLE? 
          >> IN OCTOBER, THE OCTOBER-NOVEMBER ISSUE OF FLORIDA COUNTRY MAGAZINE, WE HAD THREE ARTICLES. SO Y'ALL, THIS ONE TRAVEL WRITER THAT PAT BROUGHT TO US, HE VISITED IN JUNE, GENERATED FOUR DIFFERENT ARTICLES FOR US. THE FIRST FEATURE WAS IN THE AUGUST-SEPTEMBER ISSUE AND FOCUSED ON GREEN COVE SPRINGS. IN THE OCTOBER-NOVEMBER ISSUE THERE WAS AN ARTICLE ON AMAZING GRACE FAMILY FARMS. THERE WAS AN ARTICLE ABOUT CLAY COUNTY IN GENERAL. IT TALKED ABOUT THE MILITARY MUSEUM, WHITEY'S, A VARIETY OF ACTIVITIES HERE IN THE COUNTY. THEN THERE WAS AN ARTICLE ON CLUB CONTINENTAL. 
          >> GREAT PICTURES. >> UH-HUH, UH-HUH. 
          >> CAN WE GET THAT MAGAZINE ON -- 
          >> SO SHAME ON ME. I HAVE IT. >> NO, I MEAN LIKE WALGREEN'S OR ANYTHING. WE DON'T MARKET THAT MAGAZINE ON THE REGULAR SHELVES 
          IN CLAY COUNTY? >> I DON'T KNOW. MOST OF THEIR DISTRIBUTION IS DIGITAL AND BY SUBSCRIPTION. AT THE DON'T SELL IT IN LIKE A PUBLIX OR A NEWS STAND. 
          >> IT'S A VERY NICE HARD COPY MAGAZINE. IT'S BEAUTIFUL. 
          >> I MEANT TO BRING Y'ALL THE OCTOBER-NOVEMBER ONE AND I FORGOT. MY APOLOGIES. SO YOU'LL HAVE IT AT THE NOVEMBER MEETING BECAUSE IT'S THE OCTOBER-NOVEMBER ISSUE. WE STILL 
          WILL MAKE IT. >> THAT WORKS. 
          >> AND THE THING I LOOKED AT IN TERMS OF SOCIAL MEDIA, OUT OF COUNTY FOLLOWERS ON FACEBOOK IS UP OVER OUR GOAL SO THAT'S A GOOD JOB, KATE. WE APPRECIATE YOU REACHING OUT TO THOSE NONCOUNTYIANS TO COME INTO THE COUNTY. 
          >> WE SAW THAT BIG SWITCH JUST THIS MONTH. AND WE WERE -- OR AT THE END OF SEPTEMBER. IT WAS THE FIRST TIME THAT OUR -- SO THAT MEANS WE'RE DOING WHAT WE'RE SUPPOSED TO BE DOING, THAT OUT 
          [01:20:01]
OF AREA PERSON IS LOOKING, IS ENGAGING IN THE SITE OR OUR SOCIAL MEDIA. WE'RE USING IT AS A LITMUS TEST FOR NEXT YEAR. 
          WE'RE DOING GREAT IN SOME AREAS. NOT THAT THEY DON'T NEED TO BE PAID ATTENTION TO BUT WE HAVE GOT A SYSTEM IN PLACE WHERE WE CAN WORK THOSE AND THEN WE'RE BUILDING THE SYSTEMS FOR THE ONES -- THE AREAS WE ARE NOT AS STRONG IN. 
          >> I REALLY LIKE THAT MOVIE THAT WAS ON I GUESS FACEBOOK. IT WENO 
          BUT IT'S REALLY NICE. >> THE WANDER VIDEO? 
          >> I DON'T KNOW WHO MADE IT. >> WANDER MEDIA. THE HOTELS ON THE TRAVEL CHANNEL. AND WE ARE ACTUALLY GETTING READY TO -- I DIDN'T GET TO DO IT LAST WEEK. WE'RE GETTING READY TO ANNOUNCE WE'RE DOING ALMOST LIKE A MARKETING COOP WHERE BUSINESSES CAN -- WE WILL PARTNER WITH A BUSINESS TO DO A WANDER MEDIA VIDEO AT A SIGNIFICANTLY DISCOUNTED RATE. SO THE BUSINESS WILL OWN IT, WE WILL OWN IT AND WANDER MEDIA WILL OWN IT AND WE ALL GET TO DISTRIBUTE IT TO OUR DIFFERENT CHANNELS. 
          >> ANYTHING ELSE ON PERFORMANCE MEASUREMENTS? 
          >> NO, SIR. >> ARE YOU GOING TO DO A PROJECT 
          UPDATE FOR US? >> SO PROJECT UPDATE. YES. LET ME -- THE -- WE JUST HAD THE TOURISM SUMMIT OCTOBER 15TH. 
          THANK YOU TO THRASHER HORN CENTER FOR HOSTING US. WE HAD BRIAN LONDON COME SPEAK ABOUT CREATING THE EXPERIENCE, A MEMORABLE, UNIQUE EXPERIENCE. Y'ALL, IT WAS SOMETHING -- EVEN THE PEOPLE THAT WERE NOT IN THE HOSPITALITY AND TOURISM INDUSTRY TOOK -- HAD TAKEAWAYS THAT THEY CAN USE IN THEIR OWN BUSINESSES. 
          SOME OF THEM EVENT GOVERNMENTAL AGENCIES. SO IT WAS INSPIRING. I THINK DURING A TIME WHEN WE FEEL SO STRAPPED WITH WHAT WE CAN DO FOR PEOPLE. BECAUSE THERE'S ALL THESE BARRIERS, WHETHER IT'S A PLASTIC BARRIER SEPARATING US FROM THE CUSTOMERS, A MASK, WHATEVER, WE ARE FINDING WAYS TO CREATE OPPORTUNITIES FOR INCREASED REVENUE AND BETTER EXPERIENCES FOR THE GUESTS SO THEY COME BACK. THAT'S WHAT THE WHOLE PROGRAM WAS ABOUT. SO WE DID SEND THAT OUT TO BUSINESSES. WE RECORDED IT SO I WANT TO MAKE SURE YOU ALL HAVE THAT TOO SO YOU CAN LOOK AT THAT AT YOUR LEISURE. THEN THE OTHER PROJECTS I HAVE UPDATES LATER. 
          >> OKAY. >> SO LET'S MOVE AHEAD TO OUR LEGISLATIVE UPDATE. A COUPLE OF NOTED ITEMS YOU WANTED TO 
          [7.  Legislative Update]
          MENTION. >> SO VISIT FLORIDA, WITH THE STATE FALLING BEHIND LIKE LOCAL GOVERNMENTS WITH SALES TAX REVENUES, VISIT FLORIDA IS JUST ALWAYS VULNERABLE. SO WE WANT TO MAKE SURE THEY STAY STRONG AND HEALTHY. WE CONTINUE TO WORK WITH THEM. WE'VE SIGNED UP AND HOPEFULLY WE PASSED THE LITMUS TEST FOR A DIGITAL MEDIA MISSION WHERE WE WILL GET TO TALK WITH REPRESENTATIVES FROM SOUTHERN LIVING, FROM ATLANTA JOURNAL-CONSTITUTION AND SOME REGIONAL MEDIA OUTLETS SO WE CAN TELL THEM ABOUT CLAY COUNTY AND GET THAT DISTRIBUTION OF OUR MESSAGE OUT. VISIT FLORIDA IS JUST ALWAYS A GREAT PARTNER OF OURS SO THEY'RE VALUABLE TO US FROM A LEGISLATIVE STANDPOINT. 
          WE'RE THE ONLY ONES THAT CAN KIND OF TELL OUR LEGISLATORS HOW IMPORTANT THEY ARE FROM EXPERIENCE. 
          >> RIGHT. IT COULD IMPACT DOLLARS AS WELL BECAUSE WE COOP QUITE A FEW PROGRAMS WITH THEM. THE SITUATION IS SUCH THAT -- AND WE UNDERSTAND ON A STATEWIDE LEVEL, REVENUES WILL BE LESS BECAUSE TAX REVENUES ARE LESS SO THEY'LL LOOK TO CUT BACK ON CERTAIN AREAS. BUT WE'VE GOT A NUMBER OF BUSINESS PEOPLE THAT SIT ON THIS PANEL AND BOTTOM LINE IS WHEN IT'S TOUGH TO GET BUSINESS, YOU DON'T CUT BACK ON ADVERTISING, YOU INCREASE EXPOSURE TO DRAW THAT IN. WE'RER THEY'RE LOOKING TO DROP THE 
          [01:25:04]
REVENUE THEY GIVE TO VISIT FLORIDA IN TERMS OF FUNDING. MY FEELING IS IF YOU'RE TRYING TO REACH OUT TO AS MANY PEOPLE AS POSSIBLE TO GET THEM TO FLORIDA, YOU DON'T CUT BACK ON YOUR MESSAGE. JUST BECAUSE EVERYBODY KNOWS MCDONALD'S SELLS HAMBURGERS AND SEWED DAS, THEY DON'T CUT BACK. WHEN TIMES GET TOUGH, THEY INCREASE IT TO ATTRACT PEOPLE IN SO IT'S IMPORTANT AS NOT ONLY COMMISSIONERS OR COUNCIL MEMBERS THAT SIT ON THIS TOURISM DEVELOPMENT COUNCIL BUT AS BUSINESS PEOPLE AND CITIZENS. WE WANT TO CONTINUE TO BE ONE OF THE BIG ATTRACTIONS IN TERMS OF TOURISM IN THE WORLD. WE HAVE TO CONTINUE TO TELL THE WORLD WE'RE HERE AND REMIND THEM WE'RE HERE. 
          SO -- AND WHATEVER ELSE GOES WITH THAT. THAT'S WHY AT THE TOURISM SUMMIT, I ASKED IF EVERYBODY COULD TALK TO THEIR STATE LEGISLATORS ON THE STATE LEVEL AND ASK THEM TO FUND IT FOR THE 50 MILLION. DOESN'T CUT THAT BACK. IF THEY COULD FIND ADDITIONAL MONEYS, THEY SHOULD GIVE THAT TO VISIT FLORIDA. IT'S ONE OF THE TOP INDUSTRIES IF NOT THE TOP INDUSTRY IN THE STATE. 
          CERTAINLY TOURISM IN TERMS OF EMPLOYMENT AND ALL KINDS OF TAX DOLLARS, WHY WOULD WE CUT BACK ON WHEREE GENERATE THAT DOLLAR. SO THAT IS THE THOUGHT BEHIND THAT. 
          >> IT'S WHY WE DON'T HAVE A STATE INCOME TAX. THE OTHER ISSUE THAT YOU'LL WANT TO WATCH LEGISLATIVELY IN THE COMING WEEKS IS AMENDMENT 2. IT'S ABOUT MINIMUM WAGE. THAT COULD BE -- I MEAN IT'S GREAT IN SOME WAYS AND JUST LIKE EVERYTHING ELSE, IT HAS DOWN FALLS TOO. THE REASON THAT THE TOURISM INDUSTRY IS SO IMPACTED BY THAT IS THAT YOU THINK ABOUT A MOM AND POP RESTAURANT OR A SMALL BUSINESS THAT HAS BEEN HIT WITH COVID. I MEAN I KNOW MANY OF YOU COULD SPEAK TO THIS. HAVING A WAGE GO FROM -- AS A SERVING WAGE A TRAINING WAGE WE CALL IT, AND GETTING -- AND THAT PERSON GETTING TIPS TO MAKE UP THE DIFFERENCE, AND HAVING A GOOD LIVING, TO HAVING A BUSINESS OWNER THAT CAN'T KEEP UP WITH PAYING THAT INCREASED WAGE BECAUSE -- AND THAT EMPLOYEE'S HOURS ARE CUT. THEY'RE MAKING LESS, THEY HAVE TO GET ANOTHER JOB. THERE'S LOTS OF DIFFERENT THINGS THAT ARE -- THAT COULD HAPPEN. SO IT'S A DETRIMENT TO THE HOSPITALITY INDUSTRY. IF THAT PASSES, WE WILL DEFINITELY 
          SEE SOME MORE BUSINESSES CLOSE. >> IT'S A DETRIMENT TO SMALL BUSINESS PERIOD. IT'S ONE THING WHEN YOU WANT TO HOLD IT UP AND USE WAL-MART OR BOX RETAILERS AS AN EXAMPLE. YEAH, THEY'VE GOT MILLIONS OF DOLLARS THEY CAN CHANGE AND PAY PEOPLE MORE. IN FACT, MANY OF THEM, TARGET, HOBBY LOBBY AND SEVERAL OTHER RETAILERS ARE PAYING MORE THAN $15 AN HOUR BUT THE MOM AND POP STORE AND SMALL BUSINESS, WHICH IS 80% OF THE BUSINESSES IN THIS COUNTRY, CAN'T AFFORD $15 AN HOUR. IN SOME CASES YOU'RE GOING TO DO A DISSERVICE TO THE PEOPLE THAT WORK THERE. IN MY BUSINESS, I USED TO HAVE 16 AND 17-YEAR-OLD MAKING $150 FOR SIX HOURS ON SATURDAY BECAUSE OF TIPS FROM BIRTHDAY PARTIES. 
          [01:31:04]
$8.50 AND WE TRAIN THEM TO DO THE JOB. THOSE JOBS WILL BE GONE BECAUSE THE BUSINESS WON'T BE ABLE TO AFFORD SOMEBODY THAT DOESN'T HAVE EXPERIENCE. ENOUGH ABOUT THAT. ANY OTHER QUESTIONS 
          FOR KIM? >> ALL RIGHT. MOVING AHEAD TO 
          [8.  Florida's First Coast of Golf Key Performance Indicators and Measurements]
          FLORIDA'S FIRST COAST OF GOLF. >> THEY SHARED -- I MEAN GOLF HAS BEEN SUSTAINED AND REALLY STRONG THROUGHOUT THE PANDEMIC AND YOU'LL SEE THAT THAT TREND CONTINUES. WE ARE WORKING CLOSELY WITH FLORIDA'S FIRST COAST ON BLOG POSTS AND SOCIAL MEDIA SO KNOW WE'RE WORKING CONSTANTLY WITH THEM. NOT TO MENTION THE ADS THEY'RE PLACING ON THEIR OWN. SO YOU'LL SEE SOME GOOD TRAFFIC ON THE SOCIAL MEDIA SIDE AS WELL AS TOURISM ROUTES. 
          AGAIN, FLORIDA REMAINS STRONG IN THE MARKET. NORTHEAST FLORIDA IS ACTUALLY BETTER THAN THE STATE AVERAGE. SO YAY FOR NORTHEAST 
          FLORIDA. >> AND MUCH NICER THAN SOUTH CAROLINA, SOUTH ATLANTIC AND YES, AS YOU INDICATE, THE 
          STATE -- >> SO GOOD NUMBERS. 
          >> ON THE SOCIAL MEDIA ACTIVITY HERE, AGAIN, THERE'S A TOTAL LINE AND THERE'S A CLAY LINE. SO THE TOTAL, WHICH IS WHAT, 
          FLORIDA? >> THE TOTAL IS ALL OF FLORIDA'S 
          FIRST COAST OF GULF. >> OKAY. 
          >> SO REMEMBER, FLORIDA'S FIRST COAST OF GULF IS A CONSORTIUM OF ALL OF THE DESTINATIONS IN NORTHEAST FLORIDA SO IT'S NASSAU COUNTY, IT'S ST. JOHNS, DUVAL, US AND FLAGLER. SO THAT -- WE'RE GETTING -- SOMETIMES THEY TALK ABOUT GOLF IN GENERAL, SOMETIMES THEY TALK ABOUT -- I ENCOURAGE YOU TO FOLLOW THEM ON SOCIAL PLATFORMS. BUT THEY ALSO TALK ABOUT THINGS TO DO OTHER THAN GOLF BECAUSE THEY KNOW THAT GOLF ISN'T THE ONLY REASON PEOPLE COME. SOMETIMES IT'S THE 19 19TH HOLE THAT DRIVES SOME OF THE DECISIONS. SOMETIMES THEY MAY WANT TO BRING THE FAMILY BUT WHILE I'M GOLFING, WHAT IS EVERYONE ELSE GOING TO DO?  WE ALWAYS TIE THE SCOTTISH GAMES INTO FLORIDA'S FIRST COAST OF GOLF BECAUSE SCOTLAND IS THE BIRTH PLACE OF GOLF SO WE ALWAYD THINK AN EVENT LIKE THE SCOTTISH GAMES, WHAT DOES THAT HAVE TO DO WITH GOLF, WE FIND A WAY TO TIE IT IN. THAT WAS A LONG ANSWER TO 
          YOUR QUESTION. >> THANKS. 
          >> ALL RIGHT, ANYTHING ELSE ON GOLF? 
          >> WE'LL MOVE AHEAD TO HOLE NUMBER 9. 
          [9.  Fairgrounds Master Plan Update and Business Plan]
          >> FAIRGROUNDS MASTER PLAN UPDATE. Y'ALL, WE'RE -- WE HAD SIGNIFICANT TRANSITIONS IN OUR OPERATIONS WITH OUR FINANCE DEPARTMENT SO NOW WE HAVE A NEW OFFICE OF MANAGEMENT AND BUDGET AND WE ARE WORKING CLOSELY WITH THEM TO REALLY FOCUS ON OUR FAIRGROUNDS, FINANCIALS. THE REPORTING WE NEED TO HAVE IN THE BUSINESS PLAN. NOT ONLY BUDGET AND EXPENSES, BUT THAT PROFIT-LOSS STATEMENT. WE'RE REALLY DRILLING DOWN AND WORKING ON THE PROJECTIONS. SO WE'VE GOT THE EXPENSES AND PROFIT-LOSS PART FOR THE MOST PART. NOW WE'RE JUST LOOKING AT THE PROJECTIONS. I DON'T WANT TO PRESENT SOMETHING THAT'S HALF BAKED. WE ARE JUST MAKING PROGRESS AND IT'S JUST UNFORTUNATELY TAKING A LITTLE BIT LONGER THAN WE WOULD LIKE. 
          [01:35:02]
          >> THERE ARE ALSO -- WELL, THEY'RE GETTING THE FAIRGROUNDS MASTER PLAN COMMITTEE BACK TOGETHER AGAIN AFTER A HIATUS WITH COVID AND ALL THE THINGS THEY HAD TO DEAL WITH THAT AND THEY'LL DISCUSS THE RENOVATIONS THAT WE NEED ON THE EXHIBIT HALL AND FAIRGROUNDS. YOU KNOW, WE HAVE THAT $500,000 GRANT WE'LL BE LOOKING TO UTILIZE SO WE'LL HAVE AN UPDATE ABOUT WHERE WE STAND ON THAT FOR YOU COMING UP IN THE NEXT MEETING AS WELL. 
          >> AND. >> VISITOR CENTER UPDATE? 
          >> WE HAVE MET WITH EACH OF THE MUNICIPALITIES ABOUT THE TV SCREEN IN THE LOCATION THEY -- OF THEIR CHOICE. AND WHAT CONTENT THEY WOULD LIKE TO HAVE AND WE'RE JUST WRAPPING UP THOSE DISCUSSIONS WITH EACH ONE OF THOSE MUNICIPALITIES AND WE HOPE TO BE UP AND RUNNING WITH MOST OF THEM BY THE END OF THE YEAR. 
          FOR THE PENNEY FARMS AND PENNEY FARMS MUSEUM, THEY HOPE TO HAVE AN UPDATE IN NOVEMBER BUT THEY'RE STARTING CONSTRUCTION ON THE MUSEUM AND THE MUSEUM WILL LIKELY BE THE HOME FOR THE TOWN OF PENNEY FARMS VISITORS' CENTER SCREEN. SO THEY'RE WORKING HARD AT MAKING THOSE THINGS HAPPEN FOR THE MUSEUM TO OPEN AND START 
          CONSTRUCTION. >> OKAY. I'VE GOT TO SEND A NOTE TO RANDY JUST SO HE KNOWS AND -- AS HE IS KNOWN TO DO, HE WAS LOBBYING HARD FOR A VISITOR CENTER TO BE ESTABLISHED IN 
          [10.  Visitor Center Update]
ORANGE PARK. I THINK HE HEARD PART OF THIS AND MISUNDERSTOOD THE FACT WE WOULD HAVE A BIG BUILDING, IT'S JUST A KIOSK. 
          >> IT'S A TV SCREEN WE CAN PROGRAM FROM HERE. WE'VE GIVEN EACH MMUNICIPALITY A MENU OF DIT OPTIONS OF SOME OF OUR TOURISM VIDEOS, SOME OF THE COUNTY INFORMATION. YOU CAN MAKE YOUR OWN SLIDES AS A MUNICIPALITY AND EVENTS. I MEAN IT'S A TWO PAGE 
          LONG MENU OF ITEMS TO HAVE. >> BUT HE APPROACHED ME AND SAID WE WOULD LIKE TO HAVE THAT VISITOR CENTER IN ORANGE PARK AND I SAID I BET YOU WOULD BUT I DON'T HAVE ONE TO GIVE YOU. I FORGOT TO EXPLAIN IT WAS THE KIOSK, WHICH IS WHAT WE'RE OFFERING UP. BUT I'LL DO THAT THE NEXT TIME I COME ACROSS HIM. 
          >> I'M SORRY. REALLY QUICKLY BEFORE WE JUMP INTO ANY KIND OF 
          [11.  Upcoming Events Update]
SEGWAY INTO UPCOMING EVENTS. I KNOW AIRSTREAM VENTURES WOULD LIKE TO TALK MORE ABOUT SOME OF THE UPCOMING EVENTS AND THEY HAD SUBMITTED A GRANT APPLICATION AND AFTER FURTHER CONSIDERATION AND JUST TALKING THROUGH SOME THINGS, I THINK THAT WE WOULD LIKE TO HAVE THEM APPROACH US ON A CASE-BY-CASE BASIS FOR FUNDING FOR FUTURE SPORTING EVENTS. I JUST DIDN'T WANT TO FORGET THAT. 
          >> OKAY. >> BUT IT SEGWAYS INTO UPCOMING 
          EVENTS. >> ALL RIGHT. WHY DON'T YOU GO 
          AHEAD AND -- >> OKAY. IN THE GRANT APPLICATION AND THERE'S FOUR DIFFERENT EVENTS THAT ARE -- JOEL, IF YOU WANT TO OFFER ANY ADDITIONAL INFORMATION. BUT POP WARNER FOOTBALL, THAT TOURNAMENT IS NOVEMBER 14-15 AT ORANGE PARK HIGH, EXPECTED ATTENDANCE IS -- PARTICIPANTS IS 500, ATTENDEES 2500 AND THEY ARE REQUESTING $2,500 TO HELP WITH OPERATIONS. 
          >> YES. THE SCHOOL BOARD HAS -- WE WILL BE USING THEIR POLICE OFFICERS. THERE'S SOME ADDED EXPENSES INTO THAT ONE THAT KIND OF JUMP UP AND MAKE YOU PAUSE A LITTLE BIT ON DOING SOME THINGS. 
          BUT IT'S DEFINITELY -- IT'S A SMALL AMOUNT TOWARDS WHAT WE THINK CAN BE A MAJOR ANNUAL EVENT GOING FORWARD ON THAT ONE. 
          >>  ONE AND WE PUT TOGETHER A -- KIMBERLY AND I WERE WORKING ON PUTTING TOGETHER THE GRANT APPLICATION SO I APOLOGIZE ABOUT DOING THIS IN REVERSE TODAY. WE PUT TOGETHER KIND OF THE GRANT APPLICATION FOR THE YEAR. HERE'S WHAT THE SCHEDULE IS, WHAT WE'RE LOOKING AT AND ROLL OUT EVERYTHING. BUT AFTER TALKING WITH KIMBERLY, WE'RE GOING TO JUST ROLL IT OUT CASE BY CASE FOR RIGHT NOW. 
          [01:40:04]
          >> THERE'S ALSO THE GOBBLER GRAPPLER, THE WRESTLING TOURNAMENT NOVEMBER 28. THEY'RE REQUESTING 5,000 FOR THAT. THAT 
          MAY GO TOWARDS -- >> THAT'S GOING TO GO TOWARDS OPERATIONAL EXPENSES AND ALSO TOWARDS BEING ABLE TO CREATE A ONLINE STREAMI STREAMING BROADCE OF THE ELEMENTS THAT'S COME OUT OF COVID HAS BEEN A LOT OF PARENTS ARE NOW SPLITTING UP DUTIES. ONE OF THEM -- THEY'RE USED TO GOING TO THESE EVENTS AND ONLY ONE CAN GO TO THE EVENT. SO MOM'S AT THE EVENT, DAD IS HOME AND WANTS TO KNOW HOW JUNIOR'S DOING AND HE'S GOT TO WATCH IT ON LINE. SO WE'RE WORKING WITH THEM ON COMING UP WITH DIFFERENT PLATFORMS TO BE TABLE TO BROADCAST THAT. IN DOING SO WE'RE ABLE TO DO MARKETING FOR THE COUNTY AS A 
          DESTINATION AS WELL. >> USING OUR EXISTING COMMERCIALS NOW THAT WE HAVE THEM. 
          >> SO WOULD THAT BE SOMETHING WE WOULD BE ABLE TO PUT ON OUR 
          SOCIAL MEDIA, FACEBOOK? >> ABSOLUTELY. BE ABLE TO SHARE 
          IT, ABSOLUTELY. YES, SIR. >> DO YOU HAVE EQUIPMENT FOR FILMING AND ALL OF THAT, THE TECHNICAL SIDE OF IT AND PEOPLE 
          THAT DO IT? >> THEY HAVE -- SO THERE'S A COUPLE OF APPS THAT HAVE THIS WHERE THE SCORING IS ACTUALLY BUILT IN. SO YOU'RE DOING THE SCORE, AND IT UPDATES THE SCORE ON THE SCREEN THAT YOU'RE WATCHING. SO THERE'S A COUPLE OF APPS THEY'RE TALKING TO THAT WE KNOW THAT WE'RE LOOKING AT DIFFERENT OPTIONS ON THAT. THE GREAT THING IS NOW, IN WRESTLING, WE DON'T HAVE TO GET CRAZY WITH THE CAMERA, THE ACTION HAPPENS IN A SMALL CONFINED AREA. IF YOU SET THE CAMERA UP, LIKE THIS, YOU CAN SEE THE ENTIRE MATCH RIGHT THERE IN FRONT OF YOU. THE OTHER PIECE TO THE PUZZLE IS WE'LL HOPEFULLY HAVE EIGHT TO TEN CAMERAS ON HOW MANY EVER MATS WE HAVE OUT THERE. WE'LL HAVE A CAMERA ON EACH MAT. 
          >> OKAY. >> AND AS PART OF THAT $5,000, 
          YOU HAVE JIM NANCE? >> YES, HELLO FRIENDS. NO, NO DON'T HAVE JIM NANCE COMING IN. THAT WOULD BE A LOT MORE THAN 5. 
          JUST FOR JIM. >> MAYBE WE SHOULD GET SOMEONE TO SPONSOR THE FILMING, LIKE A -- LIKE, I DON'T UNDERSTAND, 
          WINN-DIXIE. >> WE'RE WORKING ON SPONSORS FOR THEM BECAUSE THEY'VE GOT ADDED COSTS THAT ARE COMING IN COVERING THE DIRT. THAT'S WHERE THE SUPPORT THAT YOU GUYS ARE PROVIDING IS ALLOWING THEM -- GO BACK. WE'VE BEEN WORKING ON TRYING TO DO A WRESTLING EVENT -- WE WERE WORKING ON THIS FOR FIVE, SIX MONTHS. COVID HIT. THE EXHIBIT HALLS GOT TAKEN OFF-LINE SO NOW IN TALKING WITH THE WRESTLING CLUB WE'VE GONE BACK AND FORTH FOR MONTHS TRYING TO FIND A WAY TO COVER THE DIRT. 
          AT THE END OF THE DAY, THE -- WEB WRESTLERS GET ON THE MAT, WE CAN'T MAKE THE MATS DIRTY. HOW DO THEY GET TO THE MAT?  SO WORKING WITH THE TEAM AT GREEN COVE WRESTLING CLUB, WE'VE BEEN ABLE TO COME UP WITH A SOLUTION TO COVER THE DIRT. NOW WE'RE CREATING WALKWAYS BUT THAT'S A BIG COST. 
          >> THE $5,000 IS FOR WHAT AGAIN? >> IT'S FOR OPERATIONS AND THE 
          ONLINE BROADCAST. >> ARE WE DEVELOPING AN APP? 
          >> NO, NO, NO, THERE ARE EXISTING APPS. 
          >> IT MAY TAKE ADDITIONAL INTERNET SUPPORT TO BE ABLE TO 
          DO THE 12 DIFFERENT CAMERAS. >> THERE'S A NUMBER OF HOOPS WE'RE JUMPING THROUGH TO PULL THIS OFF WHETHER IT'S WIFI, HARD WIRE, HOW DO WE -- SO IS IT THIS -- ARE WE GOING TO BE ABLE TO GET THE UBER PACKAGE WITH TRACK WRESTLING OR CREATE A WEB PAGE AND WORK WITH SOME GROUPS WE'RE TALKING TO CALLED U.S.BOATRAMPS.COM. THEY HAVE A FEATURE WHERE THEY CAN TAKE A STATIC CAMERA AND SEND IT OUT TO YOUTUBE. WE MAY PARTNER WITH THEM. WE HAVE SEVERAL OPTIONS. WE'RE TRYING TO FIGURE OUT WHAT THE BEST, CHEAPEST WAY TO DO IT IS. 
          >> WE'RE WORKING WITH OUR MIS DEPARTMENT AS WELL TO SEE WHAT 
          [01:45:04]
WE CAN AND CAN'T DO WITH WHAT WE HAVE AND WHAT WE'RE GOING TO 
          NEED. >> SO TO BETTER UNDERSTAND THIS PROCESS ONCE AGAIN, JOEL. AIRSTREAM VENTURES AND ALL THE EVENTS YOU BRING TO THE COUNTY, WHICH HAS NEVER HAPPENED BEFORE, I THINK IT'S GREAT TO HAVE MORE EVENTS HERE. AND OF COURSE FOR YOU TO OPERATE, YOU NEED MONEY TO OPERATE, RIGHT?  WHAT I WANT TO UNDERSTAND IS WHEN YOU SAID THIS GRANT IS FOR OPERATION, IF WE DENY THE GRANT, LET'S SAY, WOULD YOU STILL HAVE ANY KIND OF INCOME COMING OUT OF THIS EVENT WHETHER IT'S FROM PARTICIPATION 
          FEES, ANY OF THAT NATURE? >> YES. NOW, CERTAIN EVENTS -- SO LET'S ROLL THROUGH THE FOUR IN FRONT OF YOU TODAY. SO THE POP WARNER, THE BOWL GAME, WE'RE GOING TO HAVE SOME REVENUE. THIS HELPS US MAKE UP SOME OF THE GAP THAT -- WE CAN GO CHARGE A 350, $400 FOR A TEAM TO ENTER. IT HURTS US TO CHARGE THAT BUT THAT'S WHAT WE NEED TO COVER POLICE, OFFICIALS, FIRE RESCUE, PARAMEDICS, ALL THOSE THINGS. SO WE'RE ABLE TO -- YOUR SUPPORT ENABLES US TO NARROW THAT GAP A LITTLE BIT. SO THE BOWL GAME IS AN EVENT WE'VE CREATED AND WE'RE RUNNING AND OPERATING FROM OUR STANDPOINT. THE WRESTLING EVENT IS AN EVENT WITH GREEN COVE WRESTLING CLUB. WE'VE BEEN WORKING WITH THEM TO FIND A WAY TO CREATE A WRESTLING EVENT. WRESTLING IS SUCH A HUGE SPORT IN THIS AREA. WE'RELIKE HOW DO WE WORK WITH THEM. I DON'T KNOW, I'VE NEVER WRESTLED. I'VE BEEN TO A WWE THING ONCE. THAT'S THE EXTENT OF MY WRESTLING KNOWLEDGE. WE'RE WORKING WITH THEIR TEAM ON HOW DO WE CREATE THIS EVENT. SO THEY'RE TELLING ME, THIS IS WHAT WE NEED. THIS IS HOW WE DO IT. WE'RE WORKING WITH THEM TO NOW RECRUIT THE WRESTLERS. HOW DO WE HELP -- WE KNOW HOW TO OPERATE EVENTS, SO WE'RE WORKING WITH THEM TO FINE TUNE SOME THINGS TO HELP THEM. AT THE END OF THE DAY, IT'S THEIR EVENT. IT'S NOT OUR EVENT. THEN THE CORNHOLE EVENT, CORNHOLE IS LITERALLY YOU'RE BUYING THE EVENT TO COME TO YOUR DESTINATION. THAT'S -- WE'LL GET INTO THAT WHEN WE GO INTO THE SUBCOMMITTEE. IT'S A BID FEE. HE CHARGES -- HE'S GOT AN AMOUNT HE CHARGES AND EITHER YOU PAY THAT AMOUNT OR YOU DON'T GET THE EVENT. THAT'S -- IT'S A BOTTOM LINE FROM THAT STANDPOINT. THAT COMES FROM THE TOP ALL THE WAY DOWN. THEN WE'RE GOING TO GO INTO CYCLACROSS WHICH WE BID ON IN PARTNERSHIP WITH THE BELLO BREW AND JACKSONVILLE BICYCLE COMMUNITY. THEY HAVE -- TO GET IT, WE HAVE TO INCENTIVIZE THE STATE TO DO SOME THINGS AND PICK UP SOME EXPENSES. IT'S NOT A HEAVY LIFT FROM THAT STANDPOINT. 
          WE'RE GOING TO COME TO YOU AT SOME POINT WITH A BIG LIFT. 
          THERE'S GOING TO BE SOMETHING THAT COMES UP. STAND UP PADDLE BOARD. MAYBE SOMETHING WHERE THE BID FEE COMES IN AT 20, $25,000. 
          NOW, THAT COMES WITH A LOT OF BELLS AND WHISTLES WITH IT. 
          TELEVISION, HEADS AND BEDS A LOT OF THOSE OPPORTUNITIES. BUT NOT EVERYTHING IS GOING TO BE AT THAT END OF THE SPECTRUM. THAT'G WITH PEOPLE, MAKING SURE OKAY, IS THE INVESTMENT WORTH IT? CYCLEACROSS, THEY WERE ASKING FOR FIVE. WE ASKED THE NUMBER -- WE CAN BACK IT UP WITH FLORIDA MONEY SO WE HAVE AN OPPORTUNITY TO GET STATE MATCHING FUNDS. OUR GOAL IS-- IT'S ALWAYS WORK AS FAR AHEAD AS POSSIBLE. THEN WE'RE ABLE TO START BRINGING MATCHING FUNDS FROM YOUR SIDE INTO WHAT FLORIDA SPORTS IS DOING. IN CREATING THAT TEAMWORK THERE'S OPPORTUNITIES WHERE IT MAY NOT ALL JUST BE BORN BY YOU GUYS FROM A TDC STANDPOINT. 
          >> IN COMPARISON TO THAT I DON'T RECALL WHAT CONTRIBUTION WE MADE TO THE CYCLING EVENT. HOW MUCH WAS THAT? 
          >> I THINK IT'S -- YOU'RE GOING TO REIMBURSE US $5,000 BUT 
          [01:50:06]
YOU'LL GET REIMBURSED 3900 FROM FLORIDA SPORTS FOUNDATION. 
          >> THANK YOU. >> SO WHAT'S THE TAB ON THE 
          CORNHOLE? >> $5,000. 
          >> SO THAT 5,000 THEN GETS US, THEY COME IN AND DO THE WHOLE 
          EVENT? >> YES, SIR. 
          >> DOES THAT GIVE US ANY OPPORTUNITY TO SELL LOCAL SPONSORS OR IS THAT TAKEN UP BY -- 
          >> WE CAN SELL LOCAL SPONSORS WITH THEM. IT'S MORE -- IT CAN BE BUILT AROUND THE TEAMS IN DOING STUFF AROUND -- IF A RESTAURANT WANTS TO BE THE POST EVENT DESTINATION, WE CAN SELL THAT. SO WE'RE TALKING WITH ROB ABOUT DOING SOME OF THAT STUFF. 
          IT WOULD BE A REVENUE SHARE FROM THAT STANDPOINT. BUT THOSE 
          OPPORTUNITIES DO EXIST. >> SO CYCLA CROSS, WHAT ARE WE 
          TALKING ABOUT THERE? >> 2500. 
          >> 2500. AND WE'RE PUTTING IN OUR BID FOR THAT ONE TO BE A THREE-YEAR COMMITMENT FROM THEM TO US. CYCLACROSS IS GROWING. 
          IT'S THE AREA WHERE WE HAVE A UNIQUE DESTINATION AND WE REALLY FIT WHAT THEY'RE LOOKING FOR, ESPECIALLY WITH THE GANG AT SEA MART RANGE WITH THAT PROPERTY, IT FITS WELL. SO WE'VE PUSHED WITH THE BICYCLE GUYS, WE DON'T WANT TO JUST BE A ONE-YEAR DEAL, WE WANT A MULTIYEAR COMMITMENT AND HELP GROW THE SPORT AND GROW THE EVENT. WHEN THEY MOVED IT TO JACKSONVILLE, THEY DOUBLED THEIR CROWD LAST YEAR. SO NOW, AS WE'VE STARTED LOOKING AT IT, THEY'RE LIKE IF WE DOUBLED OUR CROWD IN JACKSONVILLE AT WILLOW BRANCH PARK, WITH WHAT WE'RE PUTTING OUT AT SEA MARK RANCH, WE HAVE A CHANCE TO DRAW PEOPLE FROM SOUTH FLORIDA UP FOR THE EVENT. ONE OF THE THINGS THAT HAS -- AS WE'VE GOTTEN INTO THIS MORE AND MORE AND TALKING WITH MORE PEOPLE ABOUT DIFFERENT EVENTS, OUR LOCATION IS SO CRITICAL BECAUSE NOW WE'RE NOT GOING TO KNOCK OFF AN HOUR TO GET INTO JACKSONVILLE. THEY CAN COME TO GREEN COVE, SEA MART, AND IT'S A CENTRALLY LOCATED AREA FOR A LOT OF PEOPLE IN THE SOUTHERN PART OF THE STATE THAT NORMALLY -- THE MINUTE THEY HEAR JACKSONVILLE, THEY THINK GOSH, THAT'S GOING TO TAKE ME TWO DAYS TO GET THERE. NO, WHEN YOU START THROWING IN GREEN COVE AND THE SOUTHERN END OF THE COUNTY, NOW IT'S A LOT MORE DESIRABLE FROM THAT STANDPOINT. 
          >> THE SUBCOMMITTEE HAS TO TALK. IN MY VISION GOING FORWARD, LOOKING AT FEES FOR VARIOUS EVENTS, HONESTLY I THINK AT SOME POINT WE WOULD LIKE TO RECOUP SOME OF THAT. SOME KIND OF AGREEMENT WHERE IF YOU HIT ABOVE A CERTAIN NUMBER IN TERMS OF SPONSORSHIPS, WE GET A PERCENTAGE BACK AND CAN PUT THAT BACK IN THE MIX. I THINK AS A GROUP, THAT'S SOMETHING AS WE MOVE FORWARD, WE'LL WANT TO DO MORE AND MORE OF, WHETHER IT'S TAKING A DOLLAR OFF PARKING OR A TICKET TO KEEP PRIMING THE PUMP. 
          SO IN THIS SENSE, THESE I DON'T HAVE A PROBLEM WITH AT THIS POINT BECAUSE THEY'RE EXPLORING IN TERMS OF WHAT WORKS. I LIKE THE IDEA, ANYTIME THERE'S CAMERAS OR SOMETHING THAT IDENTIFIES IT AS COMING FROM CLAY COUNTY, I'M IN FAVOR OF. 
          BUT I THINK MOVING FORWARD, DOES ANYBODY ELSE HAVE THAT SAME THOUGHT?  WE'LL FRONT YOU THE MONEY, BUT IF YOU'RE OUT -- YOU KNOW, LOOKING TO RECOUP REVENUES, WE GET A PIECE OF THAT 
          AS A PARTNERSHIP. >> I THINK WE WOULD LIKE TO SEE SOME OF THAT MATRIX AS YOU'RE SAYING IN THAT SENSE WHERE WE WOULD LIKE TO SEE HOW MANY PARTICIPANTS AND WHAT IT GENERATED. AS THE COMMISSIONER SAID. WHETHER PARKING OR THE APPLICATION FEE, SOMETHING, WE CAN RECOUP SOME OF THE MONEY. 
          >> ABSOLUTELY. AND AS WE'RE GOING FORWARD WITH THESE EVENTS, WE CAN START AS WE TALK WITH THESE GUYS, WE NEGOTIATE ON CERTAIN THINGS. YOU CAN GET MONEY FROM THE TDC BUT YOU NEED TO KICK BACK A DOLLAR OR SOMETHING ALONG THOSE LINES AND I THINK MOST PEOPLE WILL BE PRETTY OPEN ABOUT ACCEPTING THAT 
          [01:55:01]
FROM THAT STANDPOINT. FROM OUR STANDPOINT WITH THE BOWL GAME, WE'RE FINE DOING THAT FOR EVERY PARTICIPANT THAT COMES IN. I'LL GO A STEP BETTER, FORGET THE PARTICIPANT, EVERY TICKET PURCHASE, WE'LL GIVE BACK A DOLLAR. HOPEFULLY WE'LL HAVE A TON OF FANS COMING TO THE GAME. I THINK GOING FORWARD THAT'S A MODEL WE CAN USE. AND ALSO, TO GIVE YOU AN IDEA, THE FLORIDA SPORTS FOUNDATION MONEY IS TIED TO WHAT YOU COMMIT. SO IT'S MATCHING. IT'S A MATCHING DEAL. WHEN WE GO BACK TO U.S.A. 
          CYCLING, A MAJOR NATIONAL CHAMPIONSHIP AND WE'RE GOING TO GO FOR A MAJOR GRANT FROM THEM. THE MOST WE CAN GET IS A 50% MATCH OF WHAT YOU GUYS PUT FORWARD. SO -- BUT SOME OF THESE OTHER EVENTS, SO THE CYCLING RACE WE JUST DID, A SMALLER SCALED DOWN VERSION OF IT. WE WERE ABLE TO APPLY FOR A SMALL MARKET GRANT, THE LIMIT'S 5,000. THEY GAVE US $3,900. SO WE CAN -- CERTAIN EVENTS, LIKE CORNHOLE, WE DIDN'T GET BOOKED IN TIME TO BE ABLE TO GET FOR THE FLORIDA SPORTS MONEY. BUT WHAT WE CAN DO GOING FORWARD IS APPLY FOR $5,000 AND THEY'LL TELL US THE NUMBER AND THAT'S SOMETHING WE CAN PUT FORWARD 
          EVERY TIME. >> THE FOCUS ON THE SPEND IS WHAT WE'VE TALKED ABOUT. FOR YEARS WE'VE SAID SPORTS, SPORTS, SPORTS. THAT'S WHERE THE TOURIST DEVELOPMENT COUNCIL FUNNELED EFFORTS TO THROUGH THE YEARS. THIS IS EXACTLY UP OUR ALLEY. 
          YOU HAVE THE GIFT TO TAKE WHAT WE ALREADY HAVE HERE AND BRING THINGS TO LINE UP WITH THAT. YOU KNOW, WE DON'T HAVE MILLIONS OF DOLLARS TO BUILD THAT SPORTS FACILITY WE KEEP TALKING ABOUT OR FIELD OF DREAMS OR ALL THOSE OTHER COOL THINGS, SO IF YOU'RE STARTING SOMEWHERE WITH WHAT YOU'VE GOT, YOU KNOW, BEYOND JUST THE NUMBERS, I THINK THE FOCUS OF WHAT WE'RE DOING IS 
          ABSOLUTELY SPOT ON. >> THANK YOU. KIMBERLY PROBABLY GETS TIRED OF ME CALLING AND SAY HEY, WITH WE DO THIS, CAN WE DO THIS? DO YOU THINK WE CAN SHUT DOWN 17 FOR A COUPLE OF HOURS?  HEY, DO YOU THINK WE CAN RUN RIGHT DOWN BLANDING?  YOU DON'T THINK ANYBODY WILL MIND US SHUTTING DOWN BLANDING FOR A DAY?  SO WE'RE GETTING -- AS WE KEEP DOING THESE EVENTS, WE'RE GETTING MORE AND MORE CALLS. AND I WAS ON THE PHONE WITH A GENTLEMAN WHO DOES ADVENTURE RACING, ORIENTEERING, A RACE WITH NO GPS. OLD SCHOOL MAP, COMPASS, BUT AS YOU START AT THE PARK, YOU HAVE TO GO IN A KAYAK, YOU GOT TO DO -- IT'S LIKE A SCAVENGER HUNT ON STEROIDS. I'M LIKE THIS IS AWESOME, HOW DO WE GET YOU HERE?  HE'S GOING TO DO A SITE VISIT IN DECEMBER AND LOOK AT THE DESTINATION AND SEE, I HAVE JENNINGS STATE FOREST, HOW DO I USE THIS?  SO WE'RE STARTING TO GET MORE OF THIS AND PEOPLE ARE STARTING TO FIND OUT CLAY COUNTY IS HERE AND WE KEEP DOING THIS. I FEEL LIKE WE'RE IN A GOOD SPOT. WE KEEP GETTING MOMENTUM. 
          >> I HAVE DONE ORIENTEERING SO I CAN GIVE YOU TIPS. DON'T GO OUT IN THE WOODS ALONE. BUT I THINK AS WE MOVE ALONG, ALSO, YOU'LL GET A BETTER FEEL FOR THE EVENTS THAT YOU WON'T HAVE TO CALL KIMBERLY FOR, YOU'LL SAY THAT'S NOT SOMETHING I CAN HELP YOU WITH BUT I CAN SEND YOU THIS DIRECTION. 
          >> ABSOLUTELY. >> AS WE FIRST START, IT'S A SCATTER SHOT IN TERMS OF GOING BACK AND FORTH BUT AS WE MOVE ALONG, WE'LL FIGURE OUT WHAT THOSE EVENTS DO BEST HERE AND THEN WE'LL CONCENTRATE ON THOSE AS WE MOVE. 
          >> WE'VE REALIZED CYCLING IS A STRONG POINT. THE CYCLING PEOPLE LOVE COMING HERE SO ONE OF THE NEXT THINGS WE'RE TALKING TO THEM ABOUT IS GRAVEL RACING. THAT'S WHERE CYCLING IS GOING TO START MOVING IN THE NEXT TEN YEARS BECAUSE CYCLISTS ARE TIRED OF GETTING RUN OFF THE ROADS. IT'S NOT AS SAFE BECAUSE WE'RE NOT RIDING BIKES WITH BASKETS. BUT AS WE KIND OF GET INTO IT, WE'RE REALIZING THERE'S A DISTINCT OPPORTUNITY FOR US TO REALLY BRAND OURSELVES AS A CYCLING DESTINATION, ROAD, GRAVEL, MOUNTAIN BIKE, BMX. ALL THESE OPPORTUNITIES THEY START ADDING UP AND THEN WE'VE GOT IT WHERE THEY'RE LIKE EVERYBODY'S 
          [02:00:04]
CALLING US. THE GUY WHO IS THE HEAD OF THE STATE BICYCLE ASSOCIATION, HE WAS OUR LEAD OFFICIAL FOR THE CYCLING RACE, HE'S LIKE I LOVE WHAT YOU GUYS ARE DOING. WE'RE GOING TO KEEP TALKING BECAUSE YOU HAVE GOT A LOT OF OPPORTUNITY OUT HERE. SO 
          WE'RE BUILDING THAT MOMENTUM. >> OKAY. ANY OTHER QUESTIONS? SO IN TERMS OF THE ITEMS, WE COULD EITHER DO THEM ALL AT ONCE 
          OR LINE THEM UP AND GO. >> JUST A QUESTION ON BUDGET WISE. THESE ARE PRODUCT DEVELOPMENT? 
          >> 
          FOR YOUR INPUT AT THIS TIME. >> I THINK YOU HAVE THE OPTION OF DOING IT OUT OF PRODUCT DEVELOPMENT OR OUT OF THE EVENT 
          LINE. >> THE EVENT MARKETING? 
          >> THE EVENT MARKETING LINE. >> ISN'T THAT PURELY FOR MARKETING THOUGH?  OUTSIDE OF OUR COUNTY? 
          >> IT'S FOR -- THEY DO NOT MEET THE GRANT GUIDELINES. 
          >> RIGHT. >> SO WE HAVEN'T CHANGED THAT RULE YET. BUT THAT -- YOU ALL ARE THE ONES THAT MAKE THE -- 
          YOU KNOW, PROPOSE THE RULES. >> THAT'S WHY I KIND OF THOUGHT IT WOULD COME OUT OF PRODUCT DEVELOPMENT BECAUSE WE HAVEN'T 
          CHANGED THE RULES YET. >> YEAH. WE CAN CERTAINLY TAKE IT IN PRODUCT DEVELOPMENT, WE HAVE MONEYS THERE AND WE CAN ALSO ALLOCATE CERTAIN AMOUNT OF MONEY WE HAVEN'T SPENT IN PRODUCT DEVELOPMENT AND VOTE TO MOVE THAT IF WE WANT. THAT'S ONE OF THE THINGS WE WANT THE SUBCOMMITTEE TO COME UP IN TERMS OF ANSWERS AS TO HOW THAT WORKS, WHAT KIND OF REFERENCE IN TERMS OF MONEYS THAT ARE REBATED US IN TERMS OF WHETHER IT'S ADMISSIONS OR PARKING OR WHATEVER. AND WHAT 10% OF WHATEVER THE REVENUES ABOVE AND BEYOND THE 2500 OREGON WHATEVER THE CASE IS. SO I THINK AT THIS POINT JUST TO MOVE FORWARD WE TAKE ACTION ON THESE AT THIS POINT AND THEN WORK UP SOME DETAILS AS WE MOVE FORWARD INTO THE NEW YEAR WITH THE OTHER ITEMS. 
          >> AND HONESTLY, MOVING IT FROM -- OR TAKING IT FROM PRODUCT DEVELOPMENT, THESE ARE EVENTS THAT ARE PRODUCT. SO IT MAKES SENSE TO PULL IT FROM THERE. 
          >> ANY OTHER QUESTIONS? >> YOU NEED TO KNOW TODAY YOU CAN'T JUST KICK IT DOWN THE ROAD BECAUSE THIS IS THANKSGIVING 
          YOU'RE ALKING ABOUT. >> YES, MA'AM. 
          >> YEAH, YEAH. >> WE'VE GOT TO DO SOMETHING. 
          >> YES. IF WE HAD HAD THE EXHIBIT HALLS, WE WOULD HAVE BEEN TALKING ABOUT THIS A LOT SOONER. 
          >> AND POP WARNER, THE SCHOOL BOARD IS CHARGING US RENTAL, 
          RIGHT? >> YES. AND WE HAVE TO USE THE 
          COUNTY SCHOOL BOARD OFFICER. >> SCHOOL BOARD POLICE? 
          >> YES. >> YOU'RE ASKING FOR 2500 FOR 
          THE -- WHAT WAS THE FIRST AGAIN? >> 2500 FOR THE FOOTBALL, 5 FOR CORNHOLE, 5 FOR WRESTLING AND 2500 FOR CYCLEL CROSS. 
          >> THAT'S THE ONE WHERE YOU TAKE IT ACROSS THE RIVER AND. 
          >> MAKE SURE THEY CLEAN UP BEFORE THEY COME TO YOUR PLACE 
          FOR THE EVENING. >> I HOPE YOU HAVE A GOOD HOSE OUT FRONT. 
          >> AT THIS POINT, IF WE'RE IN FAVOR, WE CAN USE A MOTION INDIVIDUALLY OUR ALL TOGETHER ON THESE, WHATEVER ANYBODY WOULD 
          LIKE TO DO. >> THAT'S WITHOUT KNOWING WHAT 
          WE'LL GET BACK. >> SO WE'LL GO AHEAD ON THE POP WARNER, THE FOOTBALL IS THE ONLY ONE THAT -- 
          >> YOU CHARGE ADMISSION. >> WE CHARGE ADMISSION THAT WE CONTROL. YOU'RE BUYING THE CORNHOLE EVENT AND MAKING IT COME HERE. THE WRESTLING EVENT, YOU'RE SUPPORTING IT BECAUSE IF IT DOESN'T HAVE THIS SUPPORT, IT PROBABLY IS NOT GOING TO BE SUCCESSFUL. IF IT'S NOT SUCCESSFUL, WE CAN'T KEEP GROWING THIS ONCE WE GET OUT OF COVID GOING FORWARD. THEN CYCLA CROSS, WE'RE IN A BATTLE WITH OTHER DESTINATIONS FOR IT SO WE HAVE TO BUILD THAT PIECE OF THE PUZZLE TO, HEY, WE'VE GOT A COMMITMENT FROM THE COUNTY, FROM THE TDC, THAT THEY WANT THIS EVENT. THAT ONE, WE'VE BEEN ABLE TO GO AHEAD AND APPLY FOR MATCHING DOLLARS FROM THE STATE ON THAT ONE. 
          [02:05:01]
          >> MOVING IN THE FUTURE, I WOULD LIKE TO TALK TO THE SUPERINTENDENT AND THE SCHOOL BOARD ABOUT EVENTS WE'RE TRYING TO BRING IN TO THE COMMUNITY AND THEN HAVE TO PAY FOR THE RENTAL. 
          IF THERE ARE EXPENSES IN TERMS OF POLICE, CUSTODIANS, WE'LL PAY THOSE BUT SHOULDN'T HAVE TO PAY A RENTAL FOR PROPERTY OWNED BY THE TAXPAYERS WHO WE'RE TRYING TO BENEFIT BY BRINGING IN ADDITIONAL BUSINESS. WRESTLING, LESS COSTLY BECAUSE NEXT YEAR HOPEFULLY THE EXHIBITION BUILDINGS WILL BE DONE AND THEN WE DON'T HAVE TO DO SPECIAL FLOORING. 
          >> EXACTLY. >> THAT'S A DISCOUNT. BY THEN, JOEL WILL HAVE TEN OR 15 OR 20 CAMERAS COVERING THE ACTION. 
          HE'LL DO THE PLAY-BY-PLAY. >> EXACTLY. 
          >> CORNHOLE, I THINK IT'S WORTHWHILE BECAUSE IT'S AN ENTRÉE TO THE NEXT STEP, WHICH IS BRINGING A REGIONAL CHAMPIONSHIP TO CLAY COUNTY AND PUTTING US ON ESPN TV. THAT'S ESSENTIALLY THE ENDGAME SO WE'RE ON NATIONAL TV. THEN THE CYCLA CROSS, I WANT TO SEE PEOPLE CARRYING BIKES AND RUNNING THROUGH THE MUD. I CAN'T IMAGINE WHAT THAT'S ALL ABOUT. 
          >> IT'S AMAZING. TO GIVE YOU AN IDEA, THE BID FEE FROM U.S.A. 
          CYCLING TO HOST THEIR NATIONAL CYCLA ACROSS IS $45,000. YOU HAVE TO WRITE THAT AND PAY THE EXPENSES OVER AND ABOVE THAT. 
          IT'S THE LARGEST NATIONAL CHAMPIONSHIP. WE STARTED TALKING ABOUT THAT AND I SAID 40,000, OKAY, LET'S TAKE A TIME OUT AND 
          GET BACK TO YOU ON THAT WITH UN. >> ONE STEP AT A TIME. 
          >> EXACTLY. EXACTLY. >> I DON'T KNOW IN EVERYBODY IS COMFORTABLE WITH CONSOLIDATED OR IF YOU WANT TO DO THEM INDIVIDUALLY. I'LL GOOD EITHER WAY. 
          >> GO FOR THE GOLD. >> I THINK IT WAS HOPEFULLY I DID MY MATH. 15,000 TOTALLY. I WOULD LIKE TO PROPOSE THAT WE PUT $15,000 IN THE BUDGET DEVELOPMENT ON THESE FOUR 
          EVENTS. >> I SECOND. 
          >> OKAY. WE HAVE A MOTION TO SECOND. ANY OTHER DISCUSSION? 
          ALL IN FAVOR, SAY AYE. >> AYE. 
          >> MOTION CARRIES 8-0. >> THANK YOU, GUYS. 
          >> THANK YOU, JOEL. >> ANYTHING ELSE ON UPCOMING 
          EVENTS? >> YOU ALL HAVE A CALENDAR IN 
          YOUR BINDER. >> SURE DO. 
          >> AND THERE ARE LOTS OF THINGS HAPPENING. LOTS OF GREAT THINGS HAPPENING. THE REMAINDER OF THE MONTH, AS WELL AS IN NOVEMBER, DECEMBER, AND THEN JANUARY, THINGS START TO PICK UP. BUT THERE'S A GREAT -- WE'VE GOT GREAT HOLIDAY SHOWS AT THE THRASHER HORN. GREAT -- JUST PEOPLE ARE WANTING TO GET OUT AND DO THINGS. WE'RE SO BLESSED TO BE ABLE TO HAVE SOME THINGS 
          FOR THEM TO EXPERIENCE. >> WHEN IS THE NUTCRACKER? 
          >> BEGINNING OF DECEMBER. >> 10-12 I THINK. 
          >> IT MIGHT BE ON MY BROCHURE HERE. 
          >> HAVE YOU STARTED SELLING TICKETS? 
          >> YEAH AND WE'VE HAD PRETTY GOOD SALES. 
          >> I NEED TO BRING UP ONE THING THAT I COULD USE THE COUNTY'S HELP ON. THERE ARE AT LEAST 10 ENTRIES IN YOUR CALENDAR THAT HAVE TO DO WITH THE CLAY COUNTY HISTORICAL MUSEUM. IT'S BEEN GUTTED FOR MONTHS AND WE HAVE NOT HAD ANYTHING THERE THAT WE CAN SHOW. I JUST NEED SOME -- I JUST NEED A FIRE CRACKER UNDER SOMEBODY TO HELP US GET THIS GOING. THE ROOF LEAKED, WE HAVE HAD WATER INTRUSION. WE HAVE HAD TO MOVE EVERYTHING INTO THE VAULT. WE HAVEN'T DONE ANY TOURS. THE KIDS CAN'T COME IN, OR COULD WITHOUT COVID. WE HAVE A TOUR THAT WE'RE GOING TO OPEN UP THE RAILROAD MUSEUM FOR ON THE 30TH BUT THEY'RE COMING FROM AROUND DAYTONA.ET. IT'S A S TOUR. BUT WE CAN'T KEEP OUR -- WE DON'T HAVE A MUSEUM IN CLAY COUNTY. IT'S JUST A PROBLEM AND THE BOARD HAS ASKED FOR ASSISTANCE BUT WE JUST DON'T SEE IT MOVING FORWARD. AND THE WEBSITE'S WRONG. IT'S BEEN HACKED. SO THAT'S A PROBLEM TOO ON HERE. 
          >> WOULD IT BE POSSIBLE FOR ME TO FOLLOW UP WITH YOU LATER THIS WEEK WITH AN UPDATE FROM OUR SIDE?  KIND OF TELLING YOU WHAT IS HAPPENING AND WHAT'S GOING ON WITH THE BUILDING? 
          [02:10:04]
          >> UH-HUH. >> OKAY, GREAT, THANK YOU. 
          >> I WOULD LIKE TO NOT HAVE IT IN THE CALENDAR BECAUSE IT MAKES 
          PEOPLE DISAPPOINTED. >> WE WILL MAKE SURE THAT'S 
          TAKEN CARE OF AS WELL. >> KIMBERLY, THIS IS SOMETHING MY DAUGHTER POSTED THE NAPLES BALLOON GLOW TENTH. 
          >>  2020. >> IT'S A BALLOON FESTIVAL. 
          WE REACHED OUT TO THEM TO ASK THEM TO CHANGE BECAUSE IT SAYS IT'S HAPPENING AT THE CLAY COUNTY FAIRGROUNDS. IT MENTIONS GREEN COVE SPRINGS SO THANKS FOR THE PLUG FROM A DESTINATION STANDPOINT BUT IT'S NOT HAPPENING AT OUR FARED GROUNDS. 
          WE'VE REACHED OUT AND ASKED THEM TO CORRECT IT BECAUSE NAPLES IS IN COLLIER COUNTY SO WE DON'T KNOW IF IT WAS A SLIP OF THE FINGER WHEN LOADING INFORMATION OR SELECTING COUNTIES OR WHATEVER, BUT WE HAVE NOT GOTTEN A RESPONSE. WE'VE BEEN WORKING 
          ON THAT. >> IT WOULD BE GREAT IF THEY WANTED TO BRING IT HERE BUT -- IN FACT I ASKED KIMBERLY A WHILE BACK ABOUT THAT. THIS IS GREAT, WHEN DID THIS SHOW UP?  SHE SAIDETTES NOT SHOWING UP. DON'T BE WAITING ON THAT. 
          >>> ALL RIGHT, PAT, WE'LL TAKE CARE OF THAT MUSEUM THING. I WASN'T AWARE OF WHAT WAS GOING ON WITH THAT. WE'LL SEE. 
          >> THANK YOU SO MUCH. >> IT MAY TAKE US A LITTLE BIT BECAUSE OUR FACILITIES MANAGER HAS BEEN OUT ILL, SO I DON'T KNOW -- WE'LL HAVE TO WORK A LITTLE BIT TO FIGURE THAT OUT. 
          WE SHOULD BE ABLE TO DO THAT. WE NEED A MUSEUM. I THINK IT WOULD BE ANOTHER GREAT ATTRACTION ON THE -- YOU KNOW, ON THE NUMBER OF ATTRACTIONS WE HAVE MUSEUM WISE. 
          >> MOTOR COACH GROUPS LOVE MUSEUMS. 
          >> THE KIDS LOVE IT TOO. >> UH-HUH. 
          >> ANYTHING ELSE KIM? >> WE DO HAVE A MEETING TENTATIVELY SCHEDULED FOR NOVEMBER 18. I WOULD LIKE TO SEE IF IT'S POSSIBLE -- WE HAVE A LOT OF THINGS GOING ON BOARD WISE AT THAT POINT, WHETHER WE CAN MOVE THAT TO DECEMBER 2 OR 9TH. IS THERE A BETTER DATE FOR SOMEBODY?  WOULD YOU WANT KIMBERLY TO POLL AND FIND OUT AFTER EVERYBODY HAS A CHANCE TO 
          CHECK THEIR CALENDARS? >> 
          >> I THINK AS I LOOK BACK, I THINK WE DID MOVE THAT THANKSGIVING TIME TO AFTER THANKSGIVING FOR THAT MEETING TO WRAP UP THE YEAR. DO YOU WANT KIMBERLY TO POLL US? 
          >> WE'LL DO THAT. >> ANYTHING ELSE, STEVEN, DO YOU 
          HAVE ANYTHING? >> 
          >> AS A MATTER OF FACT, WE HAD ANOTHER AIRPORT SIGHTING, SARAH CAMPBELL WAS TRAPESSING THROUGH THE AIRPORT AND IT GOT HER ATTENTION. GARY, ANYTHING FURTHER THAT YOU WANT TO ADD? 
          >> I THINK -- THE LAST QUARTER OF THIS YEAR IS ADDING SOMEWHAT CONFIDENCE INTO THE INDUSTRY, I GUESS. THE GROUPS STARTED PICKING UP AND JUST THE CORPORATE IS A MILD PICKUP BUT I THINK OVERALL FEELINGS ABOUT THE LAST QUARTER HAS BEEN VERY POSITIVE. SO I THINK WE'LL HAVE THE ELECTION HERE CHECKED OFF PRETTY SOON SO ONE LESSER THING FOR PEOPLE TO THINK ABOUT. AND I THINK GOING FORWARD, IT'S ONLY GOING TO GET BETTER. 
          >> THAT'S GOOD TO HEAR. MARINA? SUSAN? 
          >> I'LL JUST ECHO GARY'S COMMENT REGARDING THE QUARTER BUT 
          [02:15:03]
PARTICULARLY OCTOBER 1. THERE ARE GOVERNMENT TRAVEL, YOU KNOW, TO A SMALL DEGREE BUT IT IS HAPPENING AGAIN. SO THAT WAS WONDERFUL TO SEE. WE ACTUALLY HAD HOSTED FOUR MEETINGS IN THE LAST WEEK. AND THE FIRST OF OUR 134 ROOMS SINCE MARCH 11, LAST NIGHT WAS THE FIRST NIGHT WE HIT 100 ROOMS SO WE HAD LOTS TO CELEBRATE THIS WEEK AND ARE LOOKING FORWARD TO THAT CORPORATE TRAVELER STARTING TO MOVE AROUND DURING THE WEEK. THE WEEKEND HAVE BIZARRELY. PEOPLE SHOW UP ON THE WEEKENDS BUT DURING THE WEEK HAS BEEN OUR STRUGGLE IN ORANGE PARK, SO 
          THINGS ARE TURNING AROUND. >> EXCELLENT. GOOD TO HEAR. PAT? 
          >> NO. >> I KNOW YOU'RE GOOD. BOB? 
          >> YEAH. >> I JUST WANTED TO MENTION A COUPLE THINGS. I KNOW THROUGH ALL THIS -- THE DISCUSSIONS THROUGH THE PANDEMIC HAS BEEN YOU CAN EITHER DO ONE OF TWO THINGS, YOU CAN EITHER STOP OR YOU CAN ADJUST, PIVOT, ALL THESE OTHER NEAT WORDS AND WE'RE DOING A LOT OF ADJUSTING. THE CONFERENCE CENTER SIDE OF THE HOUSE, I'M NORMALLY IN THE BUSINESS OF RENTING FOR CELEBRATIONS, RECEPTIONS AND THINGS LIKE THAT BUT I'VE GOT ALL KINDS OF DIFFERENT THINGS COMING TO THE CONFERENCE CENTER. WE HAD THE CYCLING EVENT WHICH WASN'T THE CONFERENCE CENTER BUT WE SPONSORED IT. THAT'S WHERE I CAME FROM TODAY. I'VE BEEN BUILDING STAGES THE PAST COUPLE OF DAYS. NEVER DONE THAT BEFORE. DIDN'T TRAIN FOR THAT IN THE MIDDLE MILITARY. THE ORANGE PARK THEATER, THEY'RE HOLDING A EVENT. THEIR FACILITY WOULDN'T ALLOW THEM TO SOCIAL DISTANCING AND HAVE THE CAPACITY THEY NEED. SO WE ARE -- IT'S THE NIGHT OF JANUARY 16TH, A TRIAL. AT THE END, THE SPECTATORS, THE AUDIENCE, GET TO VOTE WHETHER GUILTY OR NOT GUILTY. I WATCHED IT LAST NIGHT. WE GOT THE CORNHOLE, AS YOU HEARD. HUNGER FIGHT FOOD PACKING. THAT'S SOMETHING WE'VE NEVER DONE EITHER IN THE CONFERENCE CENTER. I HAVE ANNOUNCED OUR BRIGHTLY SPECTACULAR. WE ARE GOING TO MOVE FORWARD WITH THAT. WE HAVE AN EXPO WITH THE SENIOR EXPO. WE WERE ABLE TO DO SOCIAL DISTANCING AND MAKE SURE THE DIRECTION WAS GOING CERTAIN WAYS SO WE DIDN'T CROSS PATHS SO WE'LL MOVE FORWARD WITH THAT. I JUST PASSED THAT OUT. YOU CAN SEE WE'VE GOT ABOUT EIGHT, NINE SHOWS WE HAVE ANNOUNCED. WE'RE DOING DEFINITELY SOCIAL DISTANCING. OUR CAPACITY AS YOU KNOW IS NORMALLY 1700 BUT WE'RE GOING TO HAVE ABOUT 400 IN THE HOUSE. BUT WE'RE MOVING FORWARD BASICALLY, TRYING TO HAVE -- AS KIMBERLY SAID, YOU CAN DO THIS IN A SOCIAL DISTANCE ENVIRONMENT AND WE HOPE WE CAN DRAW INTEREST AND SHOW PEOPLE THEY CAN COME HAVE AND A G GOOD NIGHT AND BE SAFE. I DON'T KNOW IF YOU MENTIONED THIS THE LAST TIME, WE VOTED TO GO FROM TEN DAYS TO 11 DAYS FOR THE FAIRGROUNDS. THAT'S 
          ANOTHER POSITIVE THING. >> THAT NEXT SUNDAY, YOU'LL GO 
          RIGHT THROUGH THE LAST SUNDAY. >> RIGHT THROUGH THE SUNDAY, INSTEAD OF STOPPING ON SATURDAY AS WE HAVE IN THE PAST. 
          >> VERY GOOD. >> THAT'S IT. 
          >> RANDY? >> I HAVE NOTHING. 
          >> OKAY. >> AND KATE? 
          >> VERY GOOD. SO WE'LL BE IN TOUCH IT TERMS OF OUR NEXT MEETING. WE COVERED A LOT OF GROUND. THANK YOU FOR YOUR ENTHUSIASM AND
* This transcript was compiled from uncorrected Closed Captioning.