[Call to Order]
          [00:00:02]
          WE'RE GOING TO CALL THIS MEETING OF THE TOURIST DEVELOPMENT COUNCIL TO ORDER. IT IS MARCH 11, 2020. 
          MY NAME IS MIKE CELLA AND I WILL ACT AS THE CHAIR HERE TODAY. 
          AND IF WE CAN, LET'S DO OUR ROLL CALL. 
          IF WE'LL START ON THIS END WITH GARY THEN IF YOU JUST INTRODUCE YOURSELVES WE'LL GO DOWN THE ROW. 
          >> COUNCILMEMBER: GARY PATEL WITH THE HOTEL GROUP BASED OUT 
          OF FLEMING ISLAND. >> BOB OLSON CLAY COUNTY 
          CITIZEN. >> PAT SICKLES RIVER PARK INN. 
          >> SUSAN HILL. >> MARINA MATTHEWS, ORANGE PARK 
          CITIZEN. >> GI TEEVAN, CLAY COUNTY 
          CITIZEN. >> STEPHEN KELLY, CITY OF GREEN 
          COVE SPRINGS AND RESIDENT >> COUNCILMEMBER: OF COURSE ALSO HERE TODAY IS OUR DIRECTOR OF TOURISM AND FILMS KIMBERLY MORGAN. KATE SAVAGE ALSO HERE FROM TOURISM. OUR COUNTY MANAGER COURTNEY 
          GRIM. >> NO, NO I'M ATTORNEY AT 
          MANAGER. >> COUNCILMEMBER: SORRY. 
          [LAUGHTER] I WAS LOOKING FOR HOWARD AND HIS TITLE AND YOUR NAME CAME OUT TOGETHER. IF YOU WATCH IT ON TV, IT'S TRUE. SO, THERE YOU GO. 
          I APOLOGIZE. THE COUNTY ATTORNEY COURTNEY GRIMM. THANK YOU. 
          >> CITY ATTORNEY: I'M NOT TAKING THAT ON. 
          >> COUNCILMEMBER: ALSO TERESA CA POE IS HERE. 
          SHE IS TAKING MINUTES. STRIKE THOSE FROM THE MINUTES AND MOVE US ALONG. ALL RIGHT. 
          DO WE HAVE ANY PUBLIC COMMENTS? ANYBODY HERE TO SPEAK TO THE BOARD AT THIS TIME? SEEING NONE, WE'LL BRING THAT BACK TO THE BOARD AND GET RIGHT TO OUR FIRST ORDER OF THE AGENDA WHICH IS TO GO TO BRIAN LONDON AND FIND OUT MORE ABOUT VISITOR 
          [1.  Visitor Research]
RESEARCH AND THE PROFILE OF THE FOLKS THAT COME TO VISIT US HERE IN CLAY COUNTY. GOOD AFTERNOON. 
          >> GREAT AFTERNOON EVERYONE. IT'S GREAT TO SEE EVERYONE AGAIN. THAT I'VE SEEN BEFORE. 
          AND FOR THOSE I AM SEEING FOR THE FIRST TIME, IT REALLY IS A TREAT TO SEE YOU IN SUCH A PROFESSIONAL SETTING. 
          SO, NOW IF I SEE YOU IN AN UNPROFESSIONAL SETTING, I'LL HAVE THIS TO BALANCE IT. [LAUGHTER] AND YOU'LL STILL BE SQUARE. SINCE YOU'VE SEEN ME LAST, OUR FAMILY, WE REHOMED A NEW PUPPY. IN ADDITION TO OUR FAMILY. 
          THE DOG'S NAME IS PLEASE GET AWAY FROM THE TABLE. 
          I WANT TO TALK TO YOU ABOUT VISITOR RESEARCH. 
          AS YOU KNOW, THE VISIT RESEARCH PROGRAM CONTINUES TO EVOLVE HERE IN CLAY COUNTY YOU'VE SEEN ME PRESENT ON VARIOUS TOPICS IN THE PAST AND TODAY WHEN THAT SLIDE GOES -- IF THAT SLIDE CAN GO IT CAN'T GO BACK UP. WHAT AM I LOOKING AT? TODAY WE'RE GOING TO TALK ABOUT ONE OF THE END CAPS TO THIS RESEARCH. WE WON'T GET INTO THE NITTY-GRITTY NECESSARILY OF HOW WE CAME ABOUT THIS BUT ITS LET'S THINK OF THIS AM WE PRESENTED SOME OTHER END CAPS A FEW MONTHS AGO WHEN WE TALKED ARE PEOPLE AWARE OF CLAY COUNTY AS A DESTINATION AND WHAT ARE THEIR PERCEPTIONS? YOU REMEMBER SOME OF THE HUMOR THAT ENSUED WHEN WE LEARNED THAT THEY FELT THAT TRAFFIC WAS AN ISSUE IN CLAY COUNTY. 
          PEOPLE FROM JACKSONVILLE THINKING CLAY COUNTY TRAFFIC WAS WORTH MENTIONING. I HAD TO CROSS THE BUCKMAN TO GET HERE, SO. SO, HERE YOU ARE LOOKING AT SOMETHING THAT SHOULD BE QUITE FAMILIAR AND COMFORTING BUT ALSO INSPIRING. SO IF YOU WERE TO TAKE THIS INFORMATION AND TALK TO YOUR COLLEAGUES IN THE HALLWAY, YOU WOULD BE DOING SO WITH SO MUCH ENTHUSIASM THEY WOULD THINK YOU CAME AND GOT A B12 SHOT. THAT'S HOW EXCITED YOU WOULD BE TO PRESENT THIS INFORMATION. MY FACE BETRAYS ME BUT THAT'S HOW EXCITED I AM TO PRESENT THIS INFORMATION TO YOU AS WELL. 
          IN THE TYPICAL SET-UP, YOU WOULD USUALLY BE CONFRONTED WITH ECONOMIC TERMS AND THE HISTORY OF ECONOMICS AND HOW MONEY CIRCULATES THROUGHOUT THE ECONOMY AND THE VARIOUS NAMES THAT WE HAVE FOR THOSE ECONOMIC IMPACTS. AND I FOUND BY GIVING THOSE TYPES OF PRESENTATIONS IN THE PAST, I WAS NOT INVITED BACK TO GIVE THEM AGAIN. ALTHOUGH THE INFORMATION WAS QUITE INTERESTING. HERE MY AIM IS TO BE INVITED BACK. WITHOUT FURTHER ADO, LET ME PRESENT TO YOU THE VALUE OF TOURISM IN YOUR CLAY COUNTY COMMUNITY. IN CALENDAR YEAR 2019 WE'RE ESTIMATING THAT VISITORS TO CLAY COUNTY HAVE INVESTED OVER $50 MILLION INTO THIS LOCAL ECONOMY. 
          THAT INVESTMENT IMPROVES THE QUALITY OF LIFE FOR OUR RESIDENTS AND IT ALLOWS 5,000 PEOPLE TO GO TO WORK EVERY DAY. 
          WITHOUT THOSE INVESTMENT DOLLARS FROM VISITORS, THERE IS NO WORK FOR THE 5,000 RESIDENTS. WITHOUT THE 50 MILLION IN 
          [00:05:05]
INVESTMENT DOLLARS, THERE'S NO CHANCE TO IMPROVE THE QUALITY OF LIFE FOR THE RESIDENTS AS WELL. ANY QUESTIONS? 
          >> COUNCILMEMBER: HOW DO WE DETERMINE WHAT KIND OF A FORMULA DO YOU USE TO DETERMINE THE AMOUNT OF MONEY THOSE VISITORS 
          ARE BRINGING IN? >> SPEAKER: GREAT QUESTION. 
          FOR THOSE THAT DIDN'T HEAR IT, COMMISSIONER WANTS TO KNOW HOW. 
          AND THE SHORTEST ANSWER IS THAT WE -- WE'RE TAKING OTHER RESEARCH HAS BEEN CONDUCTED IN THE REGION. 
          WE DON'T HAVE A CHANCE THIS YEAR TO BE OUT THERE WITH CLIPBOARD AND PENCIL COLLECTING INFORMATION FROM VISITORS. 
          BUT OTHER AGENCIES WITH DIFFERENT RESOURCES ARE ABLE TO DO SO. I AM SPEAKING SPECIFICALLY AT VISIT FLORIDA, OUR STATE TOURISM PROMOTION AGENCY. 
          THEY HAVE DATA FROM THE REGION THAT COMPRISES OF THE AVERAGE VISITORS SPEND IN VARIOUS CATEGORIES. 
          THE INVESTMENT IN THE COMMUNITY. SPECIFICALLY, THOSE SPENDING AT HOTELS AND THOSE NOT SPENDING AT HOTELS. 
          SO, WE'RE TAKING AVERAGES THAT ARE BEING COLLECTED AT THE REGIONAL LEVEL AND THEN WE'RE ABLE TO PUT THOSE INTO OUR FORMULA WHICH IS PREDICATED OR BASED ON THE NUMBER OF HOTEL ROOMS THAT ARE AVAILABLE. SO THE BACK OF THE INDEX CARD ANSWER IS: TO GROW THIS NUMBER IS TO CONTINUE TO FUND INITIATIVES THAT INCREASE OVERNIGHT VISITATION. 
          AND THAT IN TURN WILL SPUR DEVELOPERS TO SEE RISING RATES IN OCCUPANCY AND START TO CONSIDER THE SHOVEL READY SITES TO BUILD NEW PROPERTIES. I'M SEEING ENOUGH HEAD NODS THAT I'M RESONATING WITH SOME OF THE COUNCIL HERE TODAY. 
          >> BOARD MEMBER: I HAVE A QUESTION. 
          WHEN YOU SAY VISIT FLORIDA HAS NUMBERS FOR REGIONS, DO THEY BREAK IT DOWN? ARE THESE NUMBERS FOR OUR COUNTY 
          OR NORTHEAST FLORIDA? >> SPEAKER: YES AND YES WITH AN ASTERISK. WHAT VISIT FLORIDA DOES IS THEY ENGAGE IN A PANEL RESEARCH WITH A THIRD-PARTY SUPPLIER. 
          THE THIRD-PARTY SUPPLIER WILL ASK TRAVELLERS FROM ALL OVER THE UNITED STATES AND WITHIN THEIR PANEL, HAVE YOU TRAVELED TO FLORIDA IN THE PAST NUMBER OF MONTHS. 
          WHAT REGIONS OF FLORIDA? WHAT CITIES HAVE YOU VISITED, IN THAT TIMEFRAME. AND THEN WHAT CITIES WITHIN THAT REGION HAVE YOU VISITED. DID YOU STAY OVERNIGHT. 
          SO, ON AND SO FORTH. WHAT WE'LL DO HERE IN CLAY COUNTY IS WE WILL COMBINE THE INFORMATION FROM OUR TECHNICAL REGION WHICH WOULD BE NORTHEAST OF FLORIDA AS WELL AS OUR NON-TECHNICAL REGION WHICH WOULD BE NORTH-CENTRAL FLORIDA. 
          THE REASON WE'LL DO THAT IS BECAUSE CLAY COUNTY HAS MORE IN COMMON FROM ITS DEMOGRAPHIC AND RURAL MAKEUP WITH A NORTH-CENTRAL VACATION REGION. AND WE DON'T WANT THE VISITATION THAT MIGHT TAKE PLACE IN ST. AUGUSTINE OR JACKSONVILLE, FOR EXAMPLE, TO OVERWEIGHT WHAT WE MIGHT DETERMINE IS OUR SAMPLE. WE ALSO HAVE THE BENEFIT OF LOOKING AT COUNTY TAX RECEIPT DATA WHICH HELPS US BALANCE THE DATA, KIND OF PASS THAT IT DOESN'T MAKE SENSE TEST. 
          WHEN WE LOOK AT OUR TOTAL NUMBER AND COMPARE IT TO COUNTY TAX RECEIPTS WE FIND THAT WE ARE WITHIN OUR VECTOR WHERE WE WANT TO END UP. WE'RE NOT OUTSIDE OF THE 
          BOUNDARIES. >> COUNCILMEMBER: ANYBODY ELSE HAVE QUESTIONS FOR BRIAN ON THIS? 
          >> I DON'T KNOW CAN THEY NOT GET THE SALES DATA FROM THE TAX 
          DOLLARS? >> COUNCILMEMBER: I GUESS YOU PROBABLY COULD SEE WHERE THE ZIP CODE, WHERE THE CREDIT CARD WAS HOMED THEN BE ABLE TO MAKE THAT CONNECTION. 
          ALTHOUGH WE DON'T KNOW WHETHER THAT'S SOMEBODY WHO IS DRIVING THROUGH OR WHAT KIND OF VISIT THEY HAD HERE, RIGHT. 
          >> SPEAKER: YEAH. BOTH OF YOUR CONTRIBUTIONS TO THE DIALOGUE ARE VALUABLE AND MAKE SENSE TO HOW WE MAKE THE CALCULATION. YOU ARE ABSOLUTELY RIGHT, MR. CHAIR. WE KNOW A LOT OF INFORMATION BUT WE DON'T KNOW, AS YOU MENTIONED, THAT ORIGIN. 
          MR. PATEL YOU ARE ABSOLUTELY CORRECT. 
          WE COULD START TO GET A BOUNDARY LINE BY LOOKING AT THAT SALES DATA. ONE BOUNDARY THAT WE DRAW TO NORMALIZE THE $50 MILLION INVESTMENT AMOUNT IS TO LOOK AT TOTAL OVERNIGHT LODGING RECEIPTS. 
          WE WOULD START THERE AND THEN WE WOULD START TO MAKE CALCULATIONS, WHAT PERCENTAGE OF THE TOTAL SPEND HERE IN CLAY COUNTY WOULD THE LODGING REPRESENT. 
          >> COUNCILMEMBER: DO WE HAVE A NUMBER IN TERMS OF JUST PURE NUMBER OF VISITORS THAT GO ALONG WITH THE TWO NUMBERS YOU SHOWED US? AM I JUMPING AHEAD? 
          >> SPEAKER: WE CONTINUE TO FINE TUNE WHAT THE RAW NUMBER 
          [00:10:03]
REPRESENTS AND I'M HAPPY TO PRESENT IT MORE FORMALLY EITHER IN ADDENDUM NOTES OR AT ANOTHER PRESENTATION FOR YOU. 
          WHAT WE WANTED TO DO IS DE-COUPLE THE CONVERSATION BETWEEN THE INVESTMENT THAT VISITORS MAKE WHEN THEY SPEND MONEY IN OUR COMMUNITY AND MAKE THAT BE ONE CONVERSATION THAT WE THEN FIGURE OUT, HOW DO WE AMPLIFY AND MAKE THE MOST OUT OF THAT INVESTMENT. AND THEN BECAUSE CLAY COUNTY'S ON THE LEADING EDGE OF THESE CONVERSATIONS, WE WOULD HOVE A SECOND CONVERSATION ABOUT THE VOLUME OF INDIVIDUALS THAT COME TO THE DESTINATION AND START TO SPEND SOME TIME DISCUSSING WHETHER OR NOT THEY'RE ARRIVING DURING OUR PEAK SEASON OR THE OFF-PEAK SEASON. AND WE DID NOT WANT TO CONFOUND THE IDEA THAT IF YOU HAD A LARGE NUMBER OF VISITORS THAT THAT WAS SIMPLY THE END OF THE CONVERSATION. 
          WE WANTED THE CONVERSATION TO DEVELOP. 
          YOU MIGHT WANT TO SHIFT SOME OF THOSE VISITORS TO AN OFF-PEAK TIME PERIOD. SO, YES, AND PART TWO. 
          FAIR QUESTION. YES. 
          >> BOARD MEMBER: I GUESS, YOU KNOW, I'M JUST A LITTLE BIT -- MAYBE A LITTLE BIT WARY OF THE NUMBER, RIGHT. 
          50 MILLION IT COMES OUT TO ABOUT 4 MILLION A MONTH. 
          AND SO THEREABOUTS. MAYBE SOUND AS IF I CALCULATED IT IN MY HEAD. BUT I'M JUST WONDERING 4 MILLION A MONTH, I MEAN, THAT TRANSLATES TO LIKE HOW MANY VISITORS DO WE GET. AND YOU PROBABLY DISCUSSED IT A LITTLE BIT EARLIER JUST WORDED IT DIFFERENTLY. 
          BUT I'M JUST WARY OF THAT NUMBER BECAUSE I FEEL LIKE DO WE GET 100,000 VISITORS THAT SPENT SO MANY DOLLARS THAT AMOUNTED TO 4 
          MILLION A MONTH. >> BOARD MEMBER: SO I THINK I CAN HELP YOU A A LITTLE BIT JUST FROM KNOWING THE LODGING NUMBERS. AND I THINK WHAT WE ARE TALKING ABOUT, FOUR MILLION A MONTH, IS FOR THE ENTIRE CLAY COUNTY CORRECT? YES? 
          >> SPEAKER: YES. >> BOARD MEMBER: SO I THINK THAT NUMBER IS PRETTY CLOSE. AND YOU WERE TALKING ABOUT THE DOLLARS SPENT ON THE TOURISM BASICALLY INCLUDING LODGING, REST RESTAURANTS. I THINK IT'S PRETTY CLOSE, GI. BECAUSE JUST LOOKING AT THE HOTEL NUMBERS IN CLAY COUNTY, JUST FROM THE HOTELS THAT I KNOW IN ORANGE PARK, OUR HOTEL IN THEMING ISLAND TO MIDDLEBURG, JUST WHATEVER I KNOW, I THINK THOSE PROPERTIES ARE PRODUCING OVER $2 MILLION A MONTH AT LEAST. 
          OR MAYBE MORE. BUT I DON'T KNOW EVERY PROPERTY'S NUMBER BUT I CAN COMPARE BASED ON WHAT WE'RE DOING. SO I THINK IT'S CLOSE. 
          WE ARE GETTING THAT. >> SPEAKER: YEAH. 
          >> BOARD MEMBER: BUT ON THE OTHER SIDE, I HAVE A QUESTION. 
          AND I THINK EVERYBODY'S ON TO THIS CORONAVIRUS NOW. 
          SO WE WANT TO, YOU KNOW, VERY CAREFULLY LOOK INTO THE FUTURE AS WE ARE ALREADY BECAUSE ESPECIALLY WHEN IT COMES TO GROUP TRAVELS AND THE VISITORS COMING TO THE AAIR, REGARDLESS WHETHER THEY'RE COMING TO CLAY COUNTY OR OVERALL, WE'RE SEEING A LOT OF CANCELLATIONS COMING UP LATELY. 
          WITHIN JUST LAST WEEK OR TWO WEEKS. 
          AND THAT MAY BRING A BIG IMPACT ON WHAT WE ARE LOOKING AT. 
          AND IT MAY BE A HUGE IMPACT. JUST BECAUSE THE WORRINESS. 
          A LOT OF THE GOVERNMENT TRAVEL, SPORTS TEAM, GROUP TRAVELS TRYING TO RESTRICT. I'M -- I TOLD ALL MY SALESPEOPLE LET ME KNOW WHEN WE HAVE A CANCELLATION SO I KNOW WHAT KIND OF CANCELLATIONS ARE HAPPENING AND THEY'RE TETEING ME -- LIKE TODAY I GOT TWO TEXT MESSAGES FROM OUR HOTEL IN NICEVILLE, FLORIDA. SO IT JUST KIND OF, I'M SENSING THAT PEOPLE ARE WORRIED WITH THE VIRUS SITUATIONS. 
          AND I THINK WHAT ARE WE LOOKING INTO THE FUTURE, WE SHOULD CONSIDER THAT, YOU KNOW, PLANNING. 
          >> BOARD MEMBER: CAN I SPEAK TO THAT FOR A BIT? WE HAD A CALL THIS MORNING WITH VISIT FLORIDA, THE DEPARTMENT OF ECONOMIC OPPORTUNITY AND THE STATE EMERGENCY OPERATION CENTER. SPEAKING DIRECTLY TO COVID-19. 
          FLORIDA IS OPEN FOR BUSINESS AND CONTINUING TO BE OPEN FOR BUSINESS. AND THAT -- KNOW THAT'S VISIT FLORIDA'S MARKETING MESSAGE. THEY'VE REALLOCATED THE DOLLARS THEY WERE SPENDING IN MARKETING IN CHINA AND REALLOCATED THEM TO DOMESTIC TRAVEL AND THE DOMESTIC MARKETS. 
          THEY'RE ENCOURAGING PEOPLE -- I MEAN, FACE IT, RESTAURANTS, HOTELS, YOU ALL NEED BUSINESS -- YOU NEED VISITORS TO TRAVEL TO KEEP YOUR DOORS OPEN. SO, WE'RE DEFINITELY ENCOURAGING 
          [00:15:04]
THAT. WE'RE CONTINUING TO MARKET. 
          I THINK EVERYONE'S CONTINUING TO MARKET AND STAY OPEN FOR BUSINESS AS LONG AS -- I MEAN, THERE'S NO, YOU KNOW, COMMUNAL THREAT. NONE OF THE CASES IN FLORIDA HAVE BEEN A COMMUNAL THREAT. BECAUSE PEOPLE HAVE TRAVELED EITHER ON A CRUISE SHIP OR TRAVELED TO ONE OF THE FIVE AREAS THAT HAVE BEEN INUNDATED WITH THE VIRUS. 
          SO WE WANT TO MAKE SURE THAT THAT'S THE MESSAGE. 
          AND THIS IS FLU SEASON ANYWAY. IF PEOPLE CAN CONTINUE TO JUST WASH THEIR HANDS AND GO ABOUT THEIR NORMAL LIFE, INCLUDING TRAVELING, THAT WOULD BE -- THAT'S THE BEST PRACTICE. 
          SO I JUST WANTED TO SLIP THAT IN THERE SINCE IT WAS BROUGHT UP AND VISIT FLORIDA IS TAKING EVERY PRECAUTION POSSIBLE AND 
          WE'RE FOLLOWING SUIT. >> BOARD MEMBER: WE'RE SEEING CANCELLATIONS. I MEAN, PEOPLE THAT ARE FLYING IN -- NOT THE DRIVE TRAFFIC BUT PEOPLE THAT HAVE TO FLY IN, THEY'RE THE ONES THAT ARE NERVOUS ABOUT GETTING ON THE 
          AIRPLANES AND STUFF. >> SPEAKER: AND THIS IS THE ADJUSTMENT THAT VISIT FLORIDA HAS MADE IN UNDER MARKETING. 
          AND WE ONLY MARKET TO DRIVE MARKETS. 
          SO WE HAVEN'T HAD TO ADJUST ANYTHING IN THAT REGARD. 
          BUT YOU'LL START TO SEE PEOPLE REALLY FOCUS ON THEIR DRIVE MARKET BECAUSE SOME PEOPLE DON'T WANT TO GET ON A PLANE. 
          >> THINK OUR CONCERN WAS ALERTED TODAY BECAUSE WE UNDERSTAND THE TOURISTS TRAVEL TO SPRING BREAK, THAT TYPE OF THING. BUT WE HAD A MAJOR GOVERNMENT CANCEL THE FIRST WEEK IN APRIL BECAUSE THE GOVERNMENT WILL NOT ALLOW THOSE PEOPLE TO TRAVEL. AND THAT WAS LIKE, WOW, THIS IS MORE THAN A PERSONAL CHOICE NOW, THIS IS THE GOVERNMENT NOT ALLOWING TRAVEL WITHIN THEIR AGENCY. 
          >> BOARD MEMBER: THE GOVERNMENT TRAVEL PUSHED IT FROM APRIL TO AWING. THEY'RE LIKE IT'S TOO EARLY NOW. 
          WE CANNOT HOLD THIS CONFERENCE NOW, LET'S PUSH IT A FEW MONTHS 
          BACK. >> SPEAKER: AND I THINK YOU WILL START TO SEE PEOPLE CONSIDER THOSE PRECAUTIONS. BUT, AGAIN, WE NEED EVERYBODY TO REMEMBER THAT RIGHT NOW THERE'S NO COMMUNAL THREAT IN THE ENTIRE STATE OF FLORIDA. 
          >> COUNCILMEMBER: AND CERTAINLY, YOU KNOW, THOSE ARE THE THINGS THAT WILL BE ADDRESSING AS WE MOVE FORWARD. 
          AND I THINK THE KEY IS THOSE FOLKS THAT ARE IN OUR DRIVE MARKET THAT WOULD HAVE POSSIBLY GOTTEN ON A PLANE AND FLOWN SOMEWHERE ELSE, IF THEY HAVE THE SAME DISCRETIONARY DOLLARS AVAILABLE WE'RE GOING TO WANT THEM TO GET IN THE CAR AND DRIVE TO US. SO THAT WOULD BE THE ALTERNATE. 
          YOU KNOW, WE HOPE THAT, YOU KNOW, THE WARMER WEATHER DOES CHASE THE VIRUS AWAY AS SOME THEORIES HAVE PROJECTED BUT, YOU KNOW, I THINK THAT'S GOING TO BE THE KEY FOR THE STATE AS WELL AS. AND WE CAP ONLY DO SO MUCH. 
          VISIT FLORIDA IS GOING TO HAVE TO TAKE THE LEAD TO MAKE SURE PEOPLE KNOW IF YOU COME TO SEE WEEKI WATCHI IT'S THERE. 
          MERMAIDS ARE STILL SWIMMING. I HAD A QUESTION IN REGARDS TO THAT 50 MILLION. BECAUSE THERE WAS A NUMBER THAT WAS FLOATED WHICH WAS MUCH HIGHER BACK FROM 2016 I THINK WASN'T IT. SO I GUESS WE'LL HAVE TO REFINE THAT NUMBER IN TERMS OF DOLLARS AND CENTS. 
          IT WAS MUCH HIGHER. AM I RIGHT? $169 MILLION. I LIKE THAT NUMBER BETTER BUT WE WANT IT TO BE ACCURATE TOO. THAT IS MUCH BIGGER. 
          BUT I THINK THE MOST IMPORTANT FACTOR IS WHATEVER THE NUMBER IS IS ALSO THAT NUMBER OF PEOPLE THAT HAVE JOBS BECAUSE OF TOURISM IN CLAY COUNTY AND HOW VIABLE THAT TOURISM IS IN TERMS OF BEING AN ECONOMIC DEVELOPMENT PRONG, IF YOU WILL. 
          IT'S NOT THE ENTIRE THRUST OF ECONOMIC DEVELOPMENT BUT IT'S CERTAINLY VALUABLE. I THINK AS WE GROW THAT HERE WE CAN GROW -- I MEAN, IF YOU PUT THAT IN ONE BUSINESS, OBVIOUSLY THEY'RE ALL BROKEN UP. IF YOU PUT THAT IN ONE BUSINESS THAT WOULD MAKE TOURISM ONE OF THE BIGGER EMPLOYERS IN THE COUNTY. SO, THAT IS SOMETHING TO REMIND OURSELVES AS WE MOVE FORWARD. THAT'S A VERY VIABLE PART OF ECONOMIC DEVELOPMENT IN OUR COUNTY. 
          >> SPEAKER: AND THE BUSINESSES THAT VISITORS, THEY'RE STEWARDS OF THESE INVESTMENT DOLLARS. ANY CHANCE TO GET TO THANK THEM FOR DOING SO WOULD BE TIME WELL SPENT. 
          >> COUNCILMEMBER: GOOD. ANYTHING ELSE FOR BRIAN AT THIS TIME? OKAY. 
          WE'LL LOOK FORWARD TO SEEING YOU AGAIN AND GETTING PART 2. 
          I'M BE ON THE EDGE OF MY SEAT WAITING FOR THAT NUMBER. 
          [LAUGHTER] >> SPEAKER: THANK YOU ALL. 
          >> COUNCILMEMBER: I THINK P. T. BARNUM SAYS SAID ALWAYS LEAVE THEM WANTING MORE RIGHT. I THOUGHT YOU WERE GOING TO SAY 
          [00:20:03]
THAT YOUR DOG ATE THE HOMEWORK SO THAT'S WHY YOU DIDN'T HAVE -- 
          >> SPEAKER: YES, SIR. [LAUGHTER] THE CHAIR'S ALWAYS CORRECT. I REMEMBER LEARNING THAT. 
          >> COUNCILMEMBER: I KNEW I LIKED YOU FOR A REASON. 
          [2.  Airstream Ventures - Quarterly Report]
LET'S GO TO NUMBER 2 WHICH IS OUR FRIEND JOEL FROM AIRSTREAM VENTURES. JOEL'S GOT A NUMBER OF THINGS TO 
          TALK TO US ABOUT HERE TODAY. >> SPEAKER: GOOD AFTERNOON. 
          EXCITED TO BRING OUR FIRST QUARTERLY REPORT TO YOU GUYS. 
          I GOT A LOT OF STUFF AND PAPER WORK AND BOOKS AND EVERYTHING. 
          SO FIRST THINGS FIRST. EVENTS CONTRACTED. 
          ONE. A BIG ONE. 
          WE ANNOUNCED A COUPLE WEEKS AGO ABOUT THE U.S.A. CYCLING ROAD AMATEUR NATIONALS. SO, WE'RE EXCITED TO GET THAT CONTRACTED. AND THE GREAT THING IS WE'VE GOT IT FOR THIS YEAR AND NEXT YEAR. SO, WE'RE GOING THROUGH THE PROCESS OF GETTING EVERYTHING RAMPED UP, FINALIZED FROM AEN PLAYING STANDPOINT. IT'S FUNNY, AND WE'VE TALKED ABOUT IT A NUMBER OF TIMES, WE DID EIGHT MONTHS WORTH OF WORK IN THREE TO FOUR WEEKS TO GET IT. 
          NOW WE'VE GOT A YEAR'S WORTH OF WORK WE GOT TO DO IN FOUR MONTHS. THE GREAT THING IS ONCE WE DO IT ONCE WE JUST RINSE, WASH, REPEAT AND DO IT AGAIN THE NEXT YEAR. 
          SO, THEY'VE BEEN GREAT TO WORK WITH. 
          THEY'RE EXCITED TO COME HERE. THEY'RE EXCITED TO LOOK AT BRINGING OTHER EVENTS AS WE CONTINUE TO GROW. 
          SO, FROM THE EVENTS CONTRACTED AND EVENTS RUNNING WE'RE AT ONE RIGHT NOW. FROM THE SITE VISITS. WE'VE HAD SIX SITE VISITS SO FAR AND THAT'S COUNTING TOMORROW MORNING WHEN WE GO MEET AT BOB'S BUILDING TO TALK A LITTLE BIT ABOUT CORN HOLE. BUT WE'VE HAD A WIDE ARRAY OF PEOPLE COMING TO US, US REACHING OUT USING OUR NETWORK WHO ARE WANTING TO BRING EVENTS TO THE AREA. 
          I LEFT AU MEETING WITH THE JACKSONVILLE RUGBY CLUB TO LOOK AT BRINGING A YOUTH RUGBY TOURNAMENT TO THE AREA IN THE SPRING OF '21. WE'VE TALKED WITH SOME PEOPLE ABOUT POLO. DIFFERENT TYPES OF POLO. 
          I'VE NOW REALIZED I DIDN'T KNOW THERE WERE MULTIPLE TYPES BUT NOW THERE ARE -- IF SOMEBODY'S GOT 20 ACRES OF GRASS THEN LET US KNOW AND WE CAN ACTUALLY TALK ABOUT A REAL POLO MATCH THAT WE'VE SEEN ON TV. BUT THERE'S ALSO A VERSION CALLED GLADIATOR POLO WHICH IS LIKE THREE ON THREE IN A HOCKEY RINK. SO, WE'RE TALKING WITH THEM ABOUT DIFFERENT IDEAS, HOW WE CAN DO THAT AND CAPITALIZE ON THE OPPORTUNITY THAT HAPPENS IN THE FIRST AND FOURTH QUARTER. 
          THE POLO WORLD HEADS SOUTH FOR THE WINTER. 
          AND THEN THEY HEAD TO ARGENTINA FOR A FEW MONTHS. 
          AND THERE'S A LITTLE BACK AND FORTH. 
          SO IT'S HOW DO WE PIGGY BACK -- HOW DO WE CATCH THEM ON THE WAY TO WELLINGTON. HOW DO WE SNAG SOME OF THE FOLKS COMING OVER FROM CALL AND CREATE -- OCALA AND CREATE A UNIQUE EVENT. WE'RE A TALKING WITH A LOT OF POMMO GROUPS -- POLO GROUPS. U.S.A. CYCLING IS ONE OF THE GROUPS WE'VE HAD IN FOR A SITE VISIT. 
          YOUTH WRESTLING IS ONE OF THE EVENTS WE'RE LOOKING AT AND LOOKING HARD AT THE FAIRGROUNDS. AND HOW DO WE TAKE THAT SPACE AND STICK A MAT PRETTY MUCH ANYWHERE AND EVERYWHERE. 
          AND HOW MANY MATS WE HAVE WITH THE YOUTH CLUBS IN TRYING TO MAKE A BIG YOUTH WRESTLING EVENT IN NOVEMBER OF THIS YEAR. 
          WE'RE TRYING TO GET THAT NAILED DOWN. 
          WE TALKED ABOUT CORN HOLE. THE COMMISSIONER FOR THE SOUTHEAST OF CORN HOLE, WHICH IS ALABAMA, GEORGIA, SOUTH CAROLINA, AND FLORIDA, HE IS BASED IN MIDDLEBURG. 
          SO, WE'RE MEETING WITH HIM TOMORROW TO SEE ABOUT THE OPPORTUNITIES AT THRASHER HORN CENTER BUT WHAT ARE THE OPPORTUNITIES SITTING DOWN AND DIVING IN MUCH MORE ON HOW DO WE GET A CORN HOLE EVENT HERE. HE DID ONE TWO OR THREE WEEKS AGO AND HAD ABOUT 350 PEOPLE ON 32 BOARDS. 
          AND HE IS WANTING TO DO A 64-BOARD EVENT WHICH HYPOTHETICALLY BUT IT'S BALLPARK IT AT 500 COMPETITORS. 
          CORN HOLE'S GOING TO ONLY KEEP GROWING RIGHT NOW. 
          ONCE THEY GOT THE NATIONAL CHAMPIONSHIPS ON ESPN, THEY'VE SEEN A MONUMENTAL GROWTH. THEY HAVE THE EVENT AT LOOSE HAVEN NOW FOR THE VETERANS. NOW IT'S HOW DO WE MULTIPLY THAT AND DO MORE EVENTS IN THE AREA. SO, WE'RE WORKING WITH THEM. 
          THE SCOTTISH GAMES. THIS IS GOING TO SOUND 
          [00:25:04]
COMPLETELY WEIRD WHEN YOU SAY THIS. 
          THERE'S THE SCOTTISH GAMES THAT WE KNOW AND LOVE AT THE FAIRGROUNDS. THERE'S ALSO A STATE SCOTTISH GAMES. THERE'S ALSO A NATIONAL SCOTTISH GAMES. SO, WE'RE WORKING WITH OUTIE AND HIS TEAM AND THE CONTACTS HE HAS. 
          WE DO A GREAT JOB WITH THE NORTHEAST FLORIDA SCOTTISH GAMES. CAN WE BRING THE STATE SCOTTISH GAMES TO THE FAIRGROUNDS. CAN WE BRING THE NATIONAL SCOTTISH GAMES TO THE AREA. TRYING TO FIGURE OUT WHAT THOSE -- WHO ARE THE CONTACT PEOPLE, WHAT ARE THEY LOOKING FOR, HOW DO WE PUT OUR BEST FOOT FORWARD TO BRING -- HEY THEY DO A GREAT JOB WITH THEIR EVENT. HOW DO WE TURN THIS INTO THAT ON STEROIDS FOR A SECOND TIME WITH ANOTHER NATIONAL CHAMPIONSHIP. 
          IT WAS MY FIRST TIME GOING A COUPLE WEEKS AGO AND ME AND MY SON HAD A BLAST. AND TO SEE THE GUYS WHO ARE JUST COMING TO NORTHEAST FLORIDA FROM ALL OVER THE COUNTRY TO SEE THE GUYS THAT WOULD BE GUYS AND LADIES COMPETING IN THE NATIONAL CHAMPIONSHIP LEVEL WOULD BE ANOTHER AMAZING OPPORTUNITY FOR US. WE'VE ALSO HAD SOME MEETINGS WITH THE SPARTAN FOLKS. THEY HAVE A NEW DISCIPLINE, IF YOU WILL CALLED SPARTAN COMBAT THAT WE'RE TALKING TO THEM. 
          I DON'T KNOW IF THERE'S ENOUGH SPACE AT THE FAIRGROUNDS FOR THEM TO DO WHAT THEY WANT TO DO AND WE'RE STILL TALKING WITH THEM TO SEE WHAT THEIR OPPORTUNITIES ARE FROM THAT STANDPOINT. THE LAST IS A COUPLE OF BIDS THAT WE'VE GOT COMING UP. HOW MANY OF YOU ALL ARE FAMILIAR WITH THE HARRY POTTER BOOK SERIES? OKAY. THE SPORT OF KIDDAGE ACTUALLY EXIST. YOU HAVE TO RUN AROUND WITH A BROOM BETWEEN YOUR LEGS. YOU DON'T GET TO FLY, UNFORTUNATELY. BECAUSE IF YOU COULD FLY THEN THIS THING TAKES ON A WHOLE DIFFERENT LIFE OF ITS OWN. 
          SO, THERE IS A GROUP CALLED MAJOR LEAGUE QUIDDAGE THAT TRAVELS THE COUNTRY FOR THEIR NATIONAL CHAMPIONSHIP. 
          AND THEY HAVE 15 TEAMS. THEY WILL BRING 12 TO THEIR NATIONAL CHAMPIONSHIP. SO, WE'RE IN THE PROCESS OF PUTTING TOGETHER OUR PACKAGE TO PRESENT TO THEM TO BRING THEIR CHAMPIONSHIP TO CLAY COUNTY. THEN THE OTHER ONE IS -- 
          >> COUNCILMEMBER: DO YOU HAVE TO HAVE A SPECIAL ORDINANCE FOR 
          BUTTER BEER AT THE FAIRGROUNDS? >> SPEAKER: WE MIGHT HAVE TO 
          WORK ON A FEW THINGS. >> BOARD MEMBER: WHAT'S THE SIZE 
          OF A QUIDDAG FIELD? >> SPEAKER: IT'S 76 YARDS LONG. 
          AND YOU ACTUALLY -- SO THERE'S LIKE THE SNITCH. 
          YOU HAVE TO GO INTO TRAINING. YOU GET LIKE 200 POINTS I THINK IF YOU CATCH THE SNITCH. SO, ANYBODY CAN GO AND TRAIN TO BE THE SNITCH. AND YOU HAVE TO JUST RUN AROUND IN CIRCLES INDISCRIMINATELY WITH THE GOAL OF NOT GETTING CAUGHT. 
          SO IT'S KIND OF -- THE MORE WE'VE DOE INTO IT IT'S KIND OF LIKE THIS THING WOULD BE -- IT'S A GREAT EVENT JUST TO BRING IN. 
          BUT THEN ALSO FROM A COMMUNITY STANDPOINT IT'S ONE OF THOSE THINGS THAT OKAY THIS IS SOMETHING I GOT TO GO SEE. 
          IT'S GOING TO BE A FUN EVENT TO BRING YOUR KIDS. 
          BECAUSE THE KIDS ALL KNOW HARRY POTTER. 
          NOW YOU CAN SEE IT IN REAL LIFE AND TIE SOME EDUCATIONAL PIECES TO IT AS WELL. THE OTHER ONE THAT WE'RE BIDDING ON AND WE'LL SUBMIT OUR BID AT THE END OF THE MONTH IS FOR THE SUNSHINE STATE GAMES. AND IT'S THE FLORIDA KIND OF STATE OLYMPICS. THEY'VE GOT A NUMBER OF EVENTS. 
          THERE'S ABOUT 40 EVENTS THEY HAVE. 
          SO, WE'RE GOING THROUGH SPORT BY SPORT ON WHERE WE CAN DO THE EVENTS AND THE TIMEFRAME AND HOW IT WOULD ALL WORK. 
          WE'VE GOT -- ALL OF OUR PARTNERS FROM A COMMUNITY STANDPOINT HAVE STEPPED UP AND WE'RE SITTING DOWN TO KIND OF NAIL DOWN EVERYTHING IN THE NEXT COUPLE WEEKS FROM SWIMMING, PICKLEBALL, TENNIS, GOLF, YOU NAME IT IT'S ON THE LIST. 
          SO I THINK THERE'S ONLY LIKE MAYBE FOUR OR SIX BOSPORTS THAT WE'VE SAID OKAY WE'RE RULING THOSE OUT BUT THE REST WE'RE GOING TO TRY TO PUT TOGETHER SOMETHING TO GET THEM HERE. 
          TO GIVE YOU A LITTLE BIT OF -- MOST OF THESE EVENTS HAVE BEEN IN EITHER TALLAHASSEE OR CENTRAL, SOUTH CENTRAL FLORIDA. 
          WE HAVEN'T HAD ANY OF THESE IN NORTHEAST FLORIDA IN AGES. 
          AND SO THE OPPORTUNITY -- THEY'RE ALWAYS LOOKING FOR NEW VENUES. AND OBVIOUSLY US TAKING ADVANTAGE OF THAT OPPORTUNITY IS ONE OF THE BIG THINGS WE FEEL LIKE WE'RE GOING TO BE ABLE TO OFFER FROM THAT STANDPOINT. I'LL LEAVE THE REPORT KIND OF HERE. A FEW OTHER THINGS. 
          OUR NEXT BIG SPORTS INDUSTRY EVENT THAT WE'RE GOING TO BE REPRESENTING THE COUNTY AT IS THE FLORIDA SPORT SUMMIT BY THE 
          [00:30:03]
FLORIDA SPORTS FOUNDATION. THAT'S MAY 19-21 IN HAMMOCK BEACH. AND THAT'S ONE WHERE THEY BRING THE WRIGHTS HOLDERS IN FOR THE WEEKEND. 
          THEY'RE ABLE TO TALK WITH US, THE DESTINATIONS, HERE'S WHAT WE'RE LOOKING FOR. IT IS A FUN EVENT BECAUSE WE CAN HAVE A MUCH BETTER CONVERSATION THAN WE DO AT SOME OF THE NATIONAL EVENTS. THEY KNOW WHERE -- THEY'VE GOT A MUCH BETTER IDEA WHERE THEY'RE AT WITH THE STATE AT THAT POINT. 
          AND NOW YOU ARE HAVING MUCH BET EVERY DIALOGUE THAN, HEY, I'M JOEL FROM CLAY COUNTY AND WE'RE IN BOISE, IDAHO AT A NATIONAL EVENT AND THEY'RE LIKE OKAY WHAT'S GOING ON. 
          WE'RE ABLE TO SIT DOWN AND HAVE A LOT BETTER CONVERSATION ON HERE'S EXACTLY -- CLAY COUNTY WE'RE ONLY AN HOUR NORTH OF WHERE YOU ARE RIGHT NOW. WE CAN BRING A LOT TO THE TABLE AND HERE'S WHAT WE CAN DO. SO THAT'S OUR NEXT BIG SPORTS INDUSTRY EVENT. AND THEN THE ESTIMATED ECONOMIC IMPACT. ONE OF OUR CONTRACT RESPONSIBILITIES IS GIVING YOU GUYS AN ESTIMATED ECONOMIC IMPACT NUMBER. RIGHT NOW WE'VE GOT ONE EVENT. 
          THAT'S THE ECONOMIC IMPACT IS 2 OWNERSHIP 3 -- 2.3 MILLION. 
          AS WE CONTINUE TO GROW THESE EVENTS THAT NUMBER WILL GROW. 
          TO GIVE YOU KIND OF A BALLPARK IDEA, GO BACK ABOUT 10, 20,000 FEET. WHAT WE'RE TRYING TO DO IS BUILD A SCHEDULE OF THREE TO FOUR ANNUAL EVENTS. 
          THEN WE CAN SPRINKLE IN THE QUI QUIDDAGE, THE USA CYCLING, WE NEED TO BUILD A BASE OF EVENTS COMING TO CLAY COUNTY.R ARE - THEN WE'RE ABLE TO ADD THOSE NATIONAL AND REGIONAL AND STATE EVENTS TO BOOST UP THOSE ECONOMIC IMPACT NUMBERS. AND AS WE BUILD THAT SCHEDULE WE'RE TRYING TO FIND THE RIGHT -- WE'RE TRYING TO FIND THE NEED TIMES FROM THE HOTEL SIDE. 
          SOMETIMES THAT MAY MATCH-UP. SOMETIMES IT MAY NOT. 
          YOU KNOW, THE CORN HOLE, A GOOD EXAMPLE IS THE CORN HOLE GUY WANTS TO COME IN JUNE. THAT'S NOT NECESSARILY A NEED TIME FOR US. BUT IT'S ALSO THE TIME THAT WORKS WITH THE CORN HOLE CALENDAR. 
          SOMETIMES THEY MATCH UP, SOMETIMES THEY DON'T. 
          OBVIOUSLY, OUR GOAL IS TO FILL THE HOTEL NEED TIMES. 
          SOMETIMES WE'LL WIN THOSE BATTLES. SOMETIMES WE WON'T. 
          BUT THAT'S KIND OF OUR IDEAS TO KIND OF FILL THOSE GAPS. 
          THE WRESTLING EVENT IS A NOVEMBER EVENT. 
          OBVIOUSLY A NEED TIME FOR ALL OF NORTHEAST FLORIDA. 
          AND THE GOAL IS TO GET THESE EVENTS, ESPECIALLY ON THE YOUTH SIDE, WE FEEL LIKE THOSE -- THE YOUTH SIDE IS WHERE WE KNOW WE'VE GOT A LOT OF HEADS IN BEDS THAT WE CAN BRING IN FROM THAT STANDPOINT. SO, WITH THAT, I TURN IT BACK TO YOU GUYS FOR ANY QUESTIONS YOU GUYS MIGHT HAVE. 
          >> COUNCILMEMBER: ANYBODY HAVE ANY QUESTIONS FOR JOEL AT THIS POINT? NO? I GUESS YOU SATISFIED THEIR THOUGHTS ON WHAT YOU HAVE BEEN UP TO AND WE APPRECIATE IT AND TALK TO YOU AGAIN SOON. 
          >> SPEAKER: ABSOLUTELY. AND WE LOOK FORWARD -- THE ONE LAST THING. APRIL 22ND IS WHEN THE REGISTRATIONS GO ONLINE FOR THE USA CYCLING EVENT. 
          WE WILL BE DOING -- WE'RE PUTTING TOGETHER -- PUTTING THE FINISHING TOUCHES ON KIND OF A SOCIAL MEDIA TOOLKIT FOR EVERYBODY HERE IN THE COUNTY TO USE. 
          AND THAT APRIL 22ND DAY IS GOING TO BE HASHTAGED WELCOME TO CLAY COUNTY. AND USE THAT DAY TO REALLY DO A BIG PUSH FOR ALL THE PEOPLE WHO ARE GOING TO BE GOING ONLINE TO SIGN UP FOR THE EVENT BUT ALSO KIND OF GIVE THEM AN INTRODUCTION TO WHAT WE HAVE IN CLAY COUNTY FROM A DESTINATION STANDPOINT. SO THAT IS ALL COMING IN THE NEXT WEEK FOR EVERYBODY TO GET OUT THERE. 
          THE FUNNY THING IS A LOT OF THIS IS STUFF THAT WE WOULD HAVE DONE DURING THAT EIGHT MONTHS THAT WE WOULD BE DOING THE PREP WORK FOR THE BID. AND NOW WE'RE KIND OF SCRAMBLING A LITTLE BIT ON THE BACKSIDE BUT WE'RE GETTING EVERYTHING THERE AND FEEL LIKE WE'RE IN A REALLY GOOD SPOT. 
          THANKS EVERYBODY. >> BOARD MEMBER: CAN I ASK A QUESTION ABOUT THE HASHTAG WELCOME TO CLAY COUNTY. 
          DID YOU GUYS PULL IT UP AND SEE IF ANYBODY IS ALREADY USING IT? 
          >> SPEAKER: NOT YET. >> BOARD MEMBER: BECAUSE I WAS GOING TO SAY I KNOW THERE'S OTHER CLAY COUNTIES IN THE COUNTRY. SO I WAS WONDERING IF, YOU KNOW, WE SHOULD LOOK AT WELCOME TO CLAY COUNTY FL. 
          >> SPEAKER: I LIKE THAT IDEA TOO. 
          AS WE'RE ALSO IT'S IN -- AND IT'S KIND OF A DOUBLE HASHTAG. 
          BECAUSE WE'LL ALSO HAVE 2020USCA ROAD AM IS OUR QUOTE EVENT HASHTAG. SO WHAT WE'RE TRYING TO DO IS EVERYBODY ON THE 22ND WILL PUSH BOTH HASHTAGS IN THEIR POST. 
          [00:35:03]
AND ON OUR LANDING PAGE THAT WE HAVE AROUND THE EVENT WE'RE GOING TO HAVE A TWITTER FEED OR A SOCIAL MEDIA KIND OF HON THAT IS GOING TO POPULATE WITH EVERYTHING THAT HAS THAT HASHTAG OF THE 2020USC. AND USE THAT AS OUR EVENT GOING FORWARD. THE 22ND IS KIND OF THAT. 
          BUT I DO LIKE ADDING THE FL ON. THAT'S A GOOD POINT. 
          >> COUNCILMEMBER: VERY GOOD. >> SPEAKER: FORGET THOSE OTHER 
          CLAY COUNTIES. >> THAT IS ALSO THE WEEKEND OF 
          THE WATERMELON FESTIVAL. >> SPEAKER: THAT'S RIGHT. 
          SO, WE'VE GOT -- THAT'S AN EXTRA THING FOR EVERYBODY TO BE ABLE TO GET INVOLVED IN AND DO THAT WEEKEND TOO. 
          WHICH IS ALWAYS -- THEY'RE ALWAYS TELLING US WHAT ARE THE OTHER THINGS WE'VE GOT TO DO IN THE AREA. 
          SO, WE'RE ADDING THAT INTO THE PUZZLE WITH THEM TOO. 
          > COUNCILMEMBER: VERY GOOD. THANKS, JOEL. 
          ALL RIGHT. LET'S GO TO OUR NEXT ITEM ON THE 
          [Approval of Minutes]
AGENDA WHICH IS APPROVAL OF MINUTES. 
          THAT'S YOUR 3RD AGENDA ITEM. DOES ANYBODY HAVE ADDITIONS OR 
          CORRECTIONS? >> BOARD MEMBER: MOVE TO 
          APPROVE. >> COUNCILMEMBER: DO WE HAVE A 
          SECOND? >> BOARD MEMBER: I SECOND. 
          >> COUNCILMEMBER: ANY OTHER DEBATE? 5U8 IN FAVOR PLEASE SAY AYE. ANY OPPOSED? MOTION CARRIES. 8-0. 
          OKAY SO WE MOVE TO OUR BUDGET. WE'LL TAKE A LOOK AT THE BED TAX 
          [4.  Bed Tax Collections]
COLLECTIONS. KIMBERLY WELL HELP US WITH THAT. 
          >> SPEAKER: WE HAVE GREAT NEWS. AS OF THE DECEMBER COLLECTIONS, DECEMBER WAS UP 14.66 PERCENT OVER THE MONTH -- MONTH OVER MONTH. YEAR-TO-DATE THOUGH, THIS IS THE BIG NUMBER AND THE ONE THAT WE ALL WATCH. 
          WE'RE UP 14.4 PERCENT YEAR-TO-DATE. 
          AND I DID GET A SNEAK PEEK AT JANUARY'S NUMBERS AND THEY'RE EVEN BETTER. SO, JUST TO GIVE YOU GUYS A HEAD'S UP. AND I DIDN'T HAVE TIME TO SHIP THIS. I GOT THIS IN BETWEEN WHEN WE PUT THE BOOKS TOGETHER AND THIS. JANUARY WAS REALLY ONE OF OUR STRONGEST JANUARYS. AND WE'RE UP 16.4 PERCENT YEAR-TO-DATE. SO, HUGE, YOU KNOW, WIN. 
          AND THAT DOES NOT INCLUDE HAMPTON -- WELL JANUARY JUST STARTED TO INCLUDE THE NEW HAMPTON INN IN MIDDLEBURG. 
          AND THEN I'LL JUST GO AHEAD AND SPILL THE BEANS. 
          IN FEBRUARY -- SO AT OUR NEXT MEETING YOU ALL WILL SEE THE AIRBNB NUMBERS IN THERE AS WELL. SO IT JUST IS CONTINUING TO GROW FROM A REVENUE STANDPOINT, FROM A BED TAX COLLECTION. 
          >> BOARD MEMBER: AND THIS IS -- THIS EVEN INCLUDES -- BECAUSE WE HAVE SOME RENOVATIONS GOING ON RIGHT? IN SPITE OF THE RENOVATIONS IT'S STILL UP. 
          >> SPEAKER: YES. THERE'S TWO HOTEL UNDERGOING RENOVATION. THE HOLIDAY INN ORANGE PARK AND THE HILTON GARDEN IN ORANGE PARK. 
          SO, WITH THEIR ROOM SUPPLY OUT THEY GO FLOOR BY FLOOR WE'RE STILL SEEING THAT TYPE OF INCREASE. 
          SO, DEMAND AND SUPPLY ARE DEFINITELY WORKING TOGETHER IN 
          THE RIGHT DIRECTION. >> BOARD MEMBER: I HAVE A QUESTION. SO WE DO OR DO NOT HAVE AIRBNB'S 
          IN CLAY COUNTY RIGHT NOW? >> SPEAKER: WE DO HAVE AIRBNB'S. 
          YOU ALL APPROVED AN AGREEMENT AND MADE THAT RECOMMENDATION TO THE BOARD OF DIRECT OVERS OR BOARD OF COUNTY COMMISSIONERS AND WE JUST SIGNED THAT AGREEMENT. 
          AND THE TAX COLLECTOR STARTED COLLECTING TAXES ON THOSE AIRBNB'S AS OF FEBRUARY 1ST. SO THIS DOES NOT ENTER INTO ANY OF OUR REPORTING THUS FAR. BECAUSE WE DON'T HAVE THOSE REPORTS YET SINCE IT'S JUST THE FIRST PART OF MARCH. 
          >> BOARD MEMBER: DO THEY ADVERTISE ANY? 
          HOW DO WE KNOW WHO THEY ARE? >> SPEAKER: WE DON'T. 
          AND THAT'S THE CHALLENGE. WE HAVE VISITOR INFORMATION THAT WE'D GLADLY GIVE THEM TO SERVE THEIR CUSTOMERS BUT THEY HAVE TO COME TO US. AIRBNB KEEPS THAT INFORMATION PRIVATE FOR THEIR PURPOSES. AND AIRBNB AS A BRAND DOES ALL THE MARKETING. AND SO THAT IS -- 
          >> COUNCILMEMBER: YOU CERTAINLY COULD GO TO THE WEBSITE AND BE ABLE TO DO A SEARCH. YOU MAY NOT GET ALL OF YOUR POSSIBILITIES OR CHOICES BUT YOU PROBABLY WOULD GET A PRETTY GOOD 
          IDEA AS TO WHAT'S AVAILABLE. >> SPEAKER: AND WE KNOW AT ANY 
          [00:40:03]
GIVEN TIME BECAUSE OF DEMAND AND IT'S BEING REALTIME, AT ANY GIVEN TIME THERE'S PROBABLY ABOUT 100 AIRBNB'S IN CLAY COUNTY THAT ARE AVAILABLE. AND THAT NUMBER PROBABLY WILL 
          CONTINUE TO GROW. >> COUNCILMEMBER: NOT AS LARGE A NUMBER AS SOME OF THE MORE TRADITIONAL TOURIST SPOTS OBVIOUSLY IN TERMS OF, YOU KNOW, THE SPECIFIC NUMBER OF LOCATIONS. BUT CERTAINLY AS KIMBERLY INDICATES IT'S GOING TO BE A GROWING MARKET NO QUESTION. ANYBODY HAVE ANY QUESTIONS ON THE BED TAX AS IT RELATES TO WHAT SHE JUST TOLD US? 
          [5.  Budget Review]
SO LET'S GO TO OUR BUDGET REVIEW. 
          LIGHT BEDTIME READING. >> SPEAKER: THERE'S NO SIGNIFICANT CHANGES IN THE BUDGET FROM WHAT YOU HAVE SEEN PREVIOUSLY AND WHAT WE -- OR HOW WE EXPLAINED TO YOU THAT WE WERE GOING TO SPEND AND ALLOCATE THOSE DOLLARS. 
          I DID WANT TO DRAW YOUR ATTENTION TO THE -- IT'S THE NEXT TO THE LAST PAGE. PAGE 4 OF THE BUDGET. 
          IT'S THE INFRASTRUCTURE LINE ITEM. 
          I DID WANT TO DRAW YOUR ATTENTION THERE. 
          YOU ALL HAD -- WE HAD BROUGHT BEFORE THE TDC AND THE BOARD THE ENGINEERING SERVICES CONTRACT FOR THE EXHIBIT BUILDING EXPANSION. THIS $800,000 HAS BEEN ALLOCATED FOR SEVERAL YEARS. AND WE'D ALLOCATED $100,000 OF THAT $800,000 TO GO FOR THE ENGINEERING. 
          THEY'VE ACTUALLY BEEN WORKING ON THAT PROJECT. 
          AND IT'S $150,000. SO, I'VE REFLECTED THAT IN THE BUDGET. I JUST WANTED TO MAKE YOU AWARE OF THAT. AND THEN WE CHANGED THE MISCELLANEOUS INFRASTRUCTURE NUMBER FROM $300,000 TO $250,000 TO REFLECT THAT CHANGE. SO I JUST WANTED TO MAKE YOU AWARE OF THAT. AND THAT'S THE BIGGEST CHANGE. 
          >> BOARD MEMBER: I THINK THIS IS WHERE WE SHOULD ALSO DISCUSS THE COVID. LIKE, YOU KNOW, ARE THERE ANY, LIKE, POSSIBLE IMPACTS FOR MAYBE A DECREASE IN OUR TAXES AND COLL COLLECTIONS WITH CARNES REGULATIONS AND THINGS LIKE THAT. 
          >> SPEAKER: THERE MAY BE. THAT'S GOING TO BE SOMETHING THAT'S HARD FOR US TO PROJECT. WE CAN MAKE -- OUR BUDGET IS SET SO THAT WE CAN MAKE ADJUSTMENTS TO THAT IN THE EVENT THAT HAPPENS. BUT RIGHT NOW WE ARE -- I MEAN, WE'RE AT A 16 PERCENT INCREASE. SO THAT'S THE GOOD NEWS. 
          I WOULD ATHINK THAT SOMETHING DRASTIC WOULD HAVE TO HAPPEN FOR US TO SEE THAT. SO, AGAIN, THERE IS NO COMMUNAL THREAT IN FLORIDA RIGHT NOW. AND SO WE'RE GOING TO CONTINUE 
          TO DO BUSINESS AS USUAL. >> COUNCILMEMBER: SO IF WE'VE 16 PERCENT AHEAD IN REVENUES THEN WE DO HAVE SOME LEEWAY THERE IN TERMS OF BEFORE WE HAVE TO START THINKING ABOUT ACTUALLY CUTTING THE BUDGET WE'LL MONITOR IT ON AU MONTHLY BASIS AND, HOPEFULLY, IN A MONTH OR TWO CORONAVIRUS WILL GO THE WAY OF ZIKA AND H 1SHGS 1N1 AND AVIAN AND SARS AND SWINE FLU AND ALL THE OTHER THINGS THAT SEEM TO COME UP ON EVEN NUMBER YEARS DURING ELECTION CYCLES. S THAT AN INTERESTING CHART THAT I SAW ALL THOSE THINGS HAPPENED IN EVEN YEARS. 
          WONDER HOW THAT ALL OCCURS. BUT NONETHELESS WE'LL BE MONITORING. THEN IF WE NEED TO WE CAN ADJUST. BUT AT THIS POINT BECAUSE WE ARE AHEAD IN TERMS OF REVENUES WE DO HAVE WIGGLE ROOM TO, YOU KNOW, HOPEFULLY WEATHER THAT AND SEE THAT WHOLE THING GET RESOLVED AND MOVE ON. ESPECIALLY FOR OUR FRIENDS IN 
          THE HOTEL INDUSTRY. >> SPEAKER: ABSOLUTELY. 
          >> COUNCILMEMBER: ANY OTHER QUESTIONS ON THE BUDGET AS IT STANDS NOW? YOU ALSO HAD A SECOND BUDGET 
          RIGHT FOR THE PROPOSED BUDGET. >> BOARD MEMBER: I HAVE A QUICK QUESTION. ON THE ENGINEERING SERVICE CONTRACT. IS THAT -- THEY ARE DESIGNING THE IMPROVEMENTS TO THE EXHIBIT BUILDINGS? 
          IS THAT WHAT THEIR ROLE IS? >> SPEAKER: YES. 
          SO THE PLAN IS TO HAVE A RESTROOM AND KITCHEN ADDED TO THE BACK OF THE EXHIBIT HALL. A AND HOPEFULLY ADD A PORCH-LIKE FEEL TO THE BUILDING. 
          SO THAT'S WHAT THE PLAN IS FOR EXHIBIT HALL. 
          [00:45:02]
ONCE THE ACTUAL DESIGNS ARE COMPLETED THEN THEY'LL GO TO BID 
          FOR THE ACTUAL WORK. >> BOARD MEMBER: AND THAT'S A 
          GRANT RIGHT? >> SPEAKER: YES. 
          THIS PROJECT WAS FUNDED PARTIALLY BY A MATCHING GRANT THROUGH THE DEPARTMENT OF AGRICULTURE. 
          >> BOARD MEMBER: OKAY. >> COUNCILMEMBER: YEAH WE WERE FORTUNATE TO GET ONE LAST TIME. I DON'T THINK WE'RE GOING TO BE AS FORTUNATE THIS TIME AROUND. THIS LEGISLATIVE SESSION. 
          EVEN THOUGH WE SUBMITTED, WE DIDN'T GET A HIGH RANKING AND I'M NOT SURE WHETHER WE'RE GOING TO BE ABLE TO PULL THAT ONE OUT. 
          BUT WE'LL SEE WHEN THEY FINALLY GET BACK TOGETHER AND DETERMINE WHERE THEY'RE GOING TO BE BUDGET WISE. 
          >> SPEAKER: AND JUST ON THAT NOTE, YOU'LL SEE THAT THE $400,000 IN THAT SAME ALLOCATION IS FOR THE MATCH FOR THAT -- FOR THE GRANT FOR THE 2021 YEAR. SO IF WE AREN'T AWARDED THAT, THAT GOES BACK INTO THIS LINE ITEM AS UNENCUMBERED FUNDS THAT CAN BE USED FOR INFRASTRUCTURE. FOR A FAIRGROUNDS PROJECT. 
          >> COUNCILMEMBER: OKAY. SO, MOVING ON TO NUMBER 6 WHICH 
          [6.  Event Marketing Grant Update]
IS OUR EVENT MARKETING GRANT UPDATE. 
          WE DON'T HAVE ANY GRANT APPLICATIONS FOR OUT OF CYCLE 
          THIS TIME AROUND. >> SPEAKER: CORRECT. 
          THERE'S NO ADDITIONAL GRANTS BEING PROPOSED TODAY. 
          WE HAVE FOUND THAT SOME OF THE GRANT APPLICANTS, WHEN THEY HAVE COME TO REIMBURSE, YOU KNOW, TURN IN THEIR REIMBURSABLE EXPENSES, THEY AREN'T USING ALL OF THEM. 
          OR THEY HAVE MISSED SOMETHING IN THE ADVERTISING PROCESS THAT MAKES IT SO THAT WE CAN'T REIMBURSE THAT. 
          SO, WE'RE WORKING HARD ON BEST PRA PRACTICES FOR THIS NEXT GRANT CYCLE WHEN WE UNVEIL THE NEW GUIDELINES AND THE GRANT WORKSHOP HE IS WORKING HARD ON BEST PRACTICES FOR SCREEN SHOTS AND DIFFERENT THINGS SO THAT PEOPLE KNOW EXACTLY WHAT THEY NEED TO TURN IN TO GET 
          REIMBURSED. >> BOARD MEMBER: CAN YOU REMIND US WHEN DID THE DEADLINE PASS FOR THEM TO -- 
          >> SPEAKER: SO EVERY YEAR WE DO A LARGE GRANT APPLICATION. 
          SO WHAT HAPPENS, THERE IS AN OPENING PERIOD FOR GRANTS THAT WILL OPEN MAY 1 OF 2020. THE DREADLINE FOR THE GRANTS WILL BE JULY 15TH OF 2020. AND THEN ANY EVENT THAT COMES THAT COMES AFTER JULY CAN STILL APPLY, THEY JUST HAVE TO FILL OUT THE ONLINE APPLICATION AND MAKE AN APPOINTMENT WITH ME SO THAT WE CAN GO THROUGH -- THAT HAPPENED AT THE LAST MEETING, I 
          THINK, WITH CAL AVEEDA. >> BOARD MEMBER: NO I MEANT THE SUBMISSION OF RECEIPTS IS WHAT I MEANT. 
          THE DEADLINE. >> SPEAKER: SO THE GUIDELINES SUGGEST AND WE TRY TO HOLD THEM TO THIS AS MUCH AS POSSIBLE, 
          WITHIN 60 DAYS OF THE EVENT. >> BOARD MEMBER: SO IN LIKE THE PAID COLUMN IN THE VARIANCE, LIKE ARE WE SAFE TO SAY THAT THE VARIANCE IS PRETTY MUCH A DONE DEAL AND THEY'RE NOT SUBMITTING 
          ANYMORE RECEIPTS? >> SPEAKER: CORRECT. 
          >> BOARD MEMBER: ALL RIGHT. >> SPEAKER: AND SO THE VARIANCE THAT'S IN PURPLE OR BLUE, WHATEVER COLOR THAT IS, GOES IN TO INTO UNENCUMBERED GRANT FUNDEDS. 
          EVENT MARKETING GRANT FUNDS THAT YOU CAN USE TO AWARD TO ANY GRANT APPLICANTS THAT COME OUT OF CYCLE. 
          >> COUNCILMEMBER: RIGHT. TYPICALLY WE'VE BEEN USING IT TO COVER US FOR OUT OF CYCLE SO IT DOESN'T IMPACT THE ACTUAL BUDGET FOR THAT SPECIFIC YEAR. JUST EXTRA MONEYS. 
          I THINK WE HAD, WHAT, ADDITIONAL 5,000 THIS YEAR THAT ADDED. 
          SO WE HAVE A TOTAL OF ABOUT $73,000 FOR OUT OF SIGNINGLE GRANTS AT THIS POINT AND TIME. ONE OF THE THINGS IS NOT ONLY IS IT BECAUSE THEY DIDN'T RECORD WHATEVER THEY NEEDED TO GET REIMBURSED FOR IT BUT EVERYBODY USUALLY IS ASKING FOR A ROUND NUMBER OF $2,000. THEIR ADVERTISING MAY COME UP TO $1,973 SO THERE IS ALWAYS GOING TO BE A SPREAD. 
          SO, REMEMBER WE CHOSE TO PUT THOSE MONEYS AWAY SO THAT WE HAD THEM IN CASE, YOU KNOW, WHETHER JOEL COMES UP WITH, YOU KNOW, A TOURNAMENT THAT WE MIGHT WANT TO SPONSOR AND UTILIZE THOSE MONEYS AS SPONSORSHIPS OR PREVENT CHANGES TIMEFRAMES OR A NEW EVENT POPS UP. SO THAT GIVES US FLEXIBILITY. 
          OTHERWISE WE WOULD BE TAPPING THE EXISTING BUDGETED MONEYS FOR 
          [00:50:02]
THE TYPICAL YEAR TO YEAR RENEWALS ON ALL OF THE EVENTS SUCH AS, YOU KNOW, THE CHILI COOK-OFF OR THE FAIR OR THE SCOTTISH GAMES OR WHATEVER. SO, WE'RE IN PRETTY GOOD SHAPE I THINK IN THAT REGARD AS WELL. ALSO IN TERMS OF THE GRANT APPLICATIONS AND STUFF, I GUESS YOU AND BOB HAVE BEEN WORKING TOGETHER TO REFINE THAT AFTER WE WENT THROUGH AND TWEAKED IT THE END OF LAST YEAR AND WE TOOK A LOOK AT IT AGAIN TO MAKE SURE WE'RE IN THE RIGHT DIRECTION WITH OUR SYSTEM HERE. 
          [7.  TDC Event Marketing Grant Subcommittee Report - Highlighting Changes Approved by Legal and Finance Departments]
          >> SPEAKER: AN UPDATE ON YOU ARE ON SUB-COMMITTEE AND AS THE CHAIR SAID WE TOOK AND THERE'S A TEAM OF US KIMBERLY, KATE AND MARINA AND GI AND MYSELF. IT WAS A GREAT REVIEW AND I THINK IT'S A PRACTICE WE SHOULD PROBABLY GET INTO REGULARLY. 
          I'VE ALWAYS -- SO WE SHOULD ALWAYS HAVE AN ANNUAL VE VENT TO   OUR GOAL WAY BACK WHEN WAS TWO THINGS. 
          TO AWARD BASED ON PROVEN PERFORMANCE AND METRIC TO DO THAT AND TO HELP EVENTS DEVELOP THEMSELVES TO BECOME BETTER. 
          TO HELP THEM NOT JUST TO GRADE THEM AND GIVE THEM MONEY. 
          TO HELP THEM GET TO THE NEXT STEP. 
          I THINK THE STAFF HAS BEEN DOING A PHENOMENAL JOB AND YOU WILL SEE SOME OF THAT HERE. I DON'T KNOW WHAT PAGE -- IS IT IN THE BOOK? OKAY. 
          THE NEW -- NUMBER 7 IS THE NEW GRANTS. 
          I'LL JUST TRY TO SUMMARIZE BECAUSE THERE'S A LOT THAT WE DID. WE SPENT SEVERAL HOURS ON THIS. 
          AND I'LL TRY TO GO AS QUICKLY AS I CAN. 
          YOU WILL FIND A NEW SCORE SHEET THAT WAS PLACED IN THERE THAT WE PLAN ON THAT GOES UNDER THE WHOLE IDEA OF HELPING THESE FOLKS DEVELOP THEMSELVES. THAT'S JUST GRADING AND HOLDING THOSE GRADES HERE. IT SHOULD LOOK LIKE SOMETHING LIKE THIS I BELIEVE. WE'RE GOING TO GIVE THEM THEIR RESULTS AT THE END SO THEY KNOW WHERE THEY NEED TO TIGHTEN UP IN THE FOLLOWING YEARS. YOU WILL ALSO FIND IN YOUR PACKAGE, AND I'M KIND OF JUMPING AHEAD BECAUSE IT'S APPROPRIATE AND MEETS THE FLOW HERE, YOU WILL SEE ON YOUR PAGES FROM, I THINK IT'S ABOUT 10 THROUGH -- REALLY KIND OF TO THE BACK. 
          10-16 OR 15. WE ARE PROVIDING AND REALLY THE STAFF HAS REALLY DONE A GREAT JOB WITH THIS. 
          WEE OF WE'RE PROVIDING EXAMPLES TO THOSE FOLKS TO HELP THEM THROUGH THE PROCESS. TO HELP THEM BUILD GOOD PACKAGES. TO HELP THEM GET MORE TARGETED IN THEIR STRATEGIC EFFORTS AND THINGS OF THAT NATURE. 
          THEY'RE ALSO PROVIDED, WHICH I THINK IS REALLY COOL, A LITTLE CHECKLIST FOR THEM AS THEY GO THROUGH THE REIMBURSEMENT PROCESS. WE'RE TRYING TO STANDARDIZE HOW THEY BRING THINGS TO THE STAFF. BECAUSE IT MAKES IT REALLY HARD WHEN I TAKE MINE AND THROW IT IN A BROWN ENVELOPE WITH NO ORDER THEN SOMEONE HERE COMES IN WITH A NICE NOTEBOOK. 
          SO, WE'RE GOING TO GIVE THEM A PROCESS IN WHICH THEY SHOULD BE BRINGING THEIR REIMBURSEMENTS IN. 
          IT'S BETTER FOR THEM AND FOR THE STAFF THEN THEY GET THEIR REIMBURSEMENTS QUICKER. SO THAT WAS ANOTHER THING THAT WE IMPROVED. I'LL GO BACK TO SOME OF MY STUFF THAT I JUMPED OVER. ON PAGE 1 WE TOOK OUT THE LEGISLATIVE AUTHORITY AND TDC HISTORY AND KIND OF -- BECAUSE IT REALLY DIDN'T ADD A LOT OF MERIT TO THE PACKAGE AND JUST A LITTLE WORDY. PAGE 2 AND 3 WE KIND OF PUT IN SOME GUIDANCE ABOUT IF AN EVENT OR MEMBERS OF THE EVENT -- YOU WILL SEE THEY DESCRIBE -- WHO OWE SOMETHING TO THE COUNTY, THEN THEY WOULD NOT BE ELIGIBLE TO SUBMIT FOR A GRANT. 
          WHICH MAKES GOOD SENSE AM. WE ALSO WENT OVER EMERGENCY PLANS. THE IMPORTANCE OF IT. 
          IT REALLY IS AN IMPORTANT ELEMENT OF AN EVENT. 
          WE MADE THE DETERMINATION -- BECAUSE EVERYTHING ELSE IN THE PACKAGE IS PUBLIC RECORD. OUR CONCERN WAS THAT MANY OF THESE FOLKS ARE NOT GOING TO GIVE US THEIR EMERGENCY PLANS BECAUSE THEY'RE CONCERNED ABOUT THAT ASPECT. 
          SO, WE'RE NOT GOING TO MAKE IT PUBLIC RECORD BUT WE ARE GOING TO ADVOCATE TO THEM THAT THEY DO PUT ONE IN AS WELL AS EMERGING MANAGEMENT FOLKS, FIRED FOLKS AND FOLKS LIKE THAT TO GO OVER THEIR PLAN AND HELP THEM. IT'S ALL ABOUT THAT PART OF IT AND WE DON'T WANT THEM TO FEEL LESS THAN THAT. 
          WE DID DO SOME DEFINITION AND CLARITY ON THE THREE-TIER FUNDING CATEGORIES. YOU WILL FIND THAT ON PAGE 3. 
          YOU WILL SEE THE SPONSORSHIP EVENTS. 
          WE BASICALLY EXPANDED THEIR USE. BECAUSE THE PERCEPTION IS YOU CAN ONLY USE IT FOR MARKETING BUT THAT'S NOT TRUE ON OUR SPONSORSHIP EVENTS. SO THEY CAN USE IT FOR OPERATING EXPENSES AND WE GIVE THEM A STATUTE TO DO THAT. 
          [00:55:01]
WE DEFINED THE SIGNATURE EVENTS. IT HAD ALWAYS BEEN AND HAD ALWAYS BEEN THOUGHT OF THE ORIGINAL SUB-COMMITTEE THAT AFTER THE THIRD EVENT THAT THEY WOULD START MATCHING. 
          SO, WE CLEARLY DEFINED THAT THE FOURTH SIGNATURE EVENT WHERE OUR EXPECTATIONS ARE AN ADVERTISING MATCH. 
          WE HAD A GREAT DISCUSSION ON WHETHER THIS SHOULD JUST BE AN OUT OF COUNTY MATCH OR IN COUNTY MATCH. 
          AND IN THE END WE DIDN'T WANT THEIR ADVERTISING EFFORTS TO JUST FOCUS OUTSIDE OF THE COUNTY. 
          WE WANT A COMBINATION. SO WE DECIDED OUR RECOMMENDATION IS THAT IT WOULD BE BOTH IN AND OUT OF THE COUNTY, THAT COMBINED MATCH FOR THAT. AND SPECIAL EVENTS. 
          WE JUST HAD ONE LINE IN THERE. WE ADDED FOR MARKETING. 
          THEN WE WENT IN TO -- YOU CAN TELL WE DID A LOT. 
          ON PAGE 4 WE HAD THREE OR FOUR THINGS THAT WE ADJUSTED. 
          WE HAD SOME CONCERNS, GREAT DISCUSSION ABOUT AN ORGANIZER PUTTING THEIR EVENTS TOO CLOSE TOGETHER AND CRUNCHING DOLLARS AND THINGS LIKE THAT. SO, WE'RE GIVEN A MINIMUM AMOUNT, OF ONE ORGANIZATION OF ONE EVENT HAS TO HAVE A 30 DAY SPAN BETWEEN THEIR TWO EVENTS. THAT'S GOING TO BE ONE OF THOSE KIND OF THINGS WE TRY TO SOLVE IT. 
          YOU KNOW HOW IT IS. WE'RE GOING TO PROBABLY FIND OUT HOW THAT 30 DAY REALLY WORKS IN EXECUTION. 
          AND WE MAY NEED TO TWEAK THAT. SO IT WAS OUR BEST SHOT AT IT. 
          WE GAVE A SAMPLE BUDGET TO FOLKS. 
          WE'RE ASKING AND SUPPLYING THEM A HOLISTIC MARKETING PLAN. 
          AGAIN, HELPING THEM. AND I THINK OUR LAST -- THERE'S MORE IN THERE. I DON'T WANT TO GET TOO DEEP INTO THIS. WAS THE REIMBURSEMENT PROCEDURES. WE REALLY PUT TOGETHER -- KATE HAS PUT TOGETHER A BINDER, CHECKLIST ON HOW WE WANT THINGS PACKAGED UP. SO WE SHOULD SEE LESS OF THE FOLKS AS YOU ARE SEEING IN THE REPORT TODAY THAT ARE NOT FILING OR MAYBE DON'T HAVE THE RIGHT PAPERWORK. 
          WE SHOULD SEE LESS OF THAT THIS THE FUTURE. 
          IT WAS A GREAT GROUP, GREAT TEAM. 
          AND I DO THINK WE SHOULD REALLY -- I DON'T KNOW IF IT NEEDS TO BE ANNUAL BUT AT LEAST EVERY TWO YEARS HAVE SOMEONE SIT DOWN AND DO SOME MORE TWEAKING BASED OFF NEW-LEARNED 
          INFORMATION. >> COUNCILMEMBER: VERY GOOD. 
          THANK YOU, BOB. PROBABLY SHOULD VOTE ON THE CHANGES. ANYBODY HAVE ANY QUESTIONS FIRST OF ALL FOR BOB OR FOR KIMBERLY OR KATE IN REGARDS TO WHAT BOB JUST REVIEWED? YOU KNOW, WE'VE ACTUALLY TWEAKED THIS I THINK EVERY YEAR SINCE WE'VE IMPLEMENTED IT TO MAKE SURE THAT IT DOES WHAT IT'S SUPPOSED TO DO. 
          SO, TWO YEARS -- IF WE GET TWO YEARS DOWN THE ROAD THAT WOULD BE OPTIMAL BECAUSE WE'VE BEEN DOING IT EVERY YEAR. 
          BUT I THINK IT'S BEEN REFINED TO A POINT WHERE IT DOES WHAT IT'S SUPPOSED TO DO. YOU KNOW, OUR HOPE WAS THAT WE WOULD TAKE, YOU KNOW, SPECIAL EVENTS AND THEN GROW THEM TO BECOME SIGNATURE EVENTS AND CONTINUE TO INPUT, YOU KNOW, MORE ADDITIONAL FINANCIAL IMPACT ON THE COUNTY AND CREATE JOBS AND THOSE KIND OF THINGS. SO I THINK IT'S DONE THE JOB. 
          I MEAN, I THINK WE'VE SEEN THAT STEADY GROWTH WITH THESE FOLKS AND CERTAINLY SOME OF THE EDUCATIONAL COMPONENTS IN TERMS OF HELPING THEM WITH THEIR MARKETING AND HELPING THEM JUST FORMULATE THE ACTUAL EVENT ITSELF HAS BEEN WORTH WHILE. 
          >> BOARD MEMBER: >> SPEAKER: IF ANYONE MAKES A MOTION TO APPROVE, WE WOULD LIKE LEGAL JUST TO LOOK AT IT ONE MORE TIME BEFORE IT GOES THE BOARD. 
          JUST FYI. >> COUNCILMEMBER: SO WOULD YOU LIKE TO DO THAT FIRST THEN WAIT UNTIL MAY TO GET IT APPROVED. 
          >> SPEAKER: WE COULD. WELL THE ONLY CHALLENGE IS 
          MAY -- >> COUNCILMEMBER: WE NEED TO GET IT OUT IN MAY. BECAUSE THAT'S WHAT WE OPEN. 
          >> COUNCILMEMBER: SO WE CAN APPROVE IT BASED -- 
          >> SPEAKER: VOTE IT PENDING ANY CHANGES FROM LEGAL. 
          >> COUNCILMEMBER: OUR COUNTY MANAGER ATTORNEY PERSON. 
          >> BOARD MEMBER: MOTION TO APPROVE. 
          >> COUNCILMEMBER: WE HAVE MOTION TO APPROVE. 
          DO WE HAVE A SECOND? >> BOARD MEMBER: SECOND. 
          >> COUNCILMEMBER: ANY OTHER DISCUSSION OR QUESTIONS BEFORE WE VOTE? HEARING NONE, ALL IN FAVOR PLEASE SAY AYE. ANY OPPOSED? MOTION CARRIES 8-0. GREAT WORK ON THAT, BOB. 
          APPRECIATE EVERYBODY ON THE SUB-COMMITTEE THAT PARTICIPATED. 
          I KNOW IT IS A LOT OF TIME AND EFFORT TO GET US TO THIS POINT. 
          AND IT'S CERTAINLY BEEN VERY HELPFUL. 
          ALL RIGHT SO, WITH THAT OUT OF THE WAY WE MOVE ON TO NEW 
          [8.  Draft FY 20-21 Business Plan and Budget Presentation]
BUSINESS. NUMBER 8. 
          [01:00:01]
THE BUSINESS PLAN AND BUDGET PRESENTATION FOR 2021. 
          >> SPEAKER: YES. SO THE BUSINESS PLAN IS BEHIND TAB NUMBER 8 IN YOUR BINDERS. WE'VE LISTED THE EXPECTED -- ALREADY ACCOMPLISHED ACCOMPLISHMENTS AS WELL AS THOSE THAT WE EXPECT TO COMPLETE BY END OF THE FISCAL YEAR. 
          AND THEN WE ADDED A SECTION FOR AIRSTREAM VENTURES. 
          YOU WILL SEE THAT ON PAGE 3 OF THE BUSINESS PLAN. 
          THAT JUST GIVES US SOME -- AND REALLY THIS WHOLE DOCUMENT IS DESIGNED TO BE OUR ROAD MAP AND SET SOME GOALS AND DETERMINE WHAT WE'RE DOING FROM THE STANDPOINT OF A TOURISM DEPARTMENT. AND IT HELPS US DRIVE THE INVEST. OF THE BUDGET. 
          SO, ALL OF THOSE DETAILS ARE IN HERE. 
          THAT I WOULD SAY IS THE MAJOR CHANGE IN THE ACTUAL BUSINESS PLAN. WE'VE TWEAKED SOME PERFORMANCE MEASU MEASUREMENTS. 
          I PROMISE YOU, WE WILL GET TO OUR SOCIAL MEDIA ENGAGEMENT GOALS BUT THEY WERE PRETTY LOFTY WHEN WE FIRST STARTED. 
          WE'VE GONE THROUGH A COUPLE OF YEARS OF TRACKING AND SEEING THE TRENDS AND SO I LOOK FORWARD TO, YOU KNOW, SEEING SOME 100 PERCENTS IN THAT AREA VERY SOON. BUT WE'RE MOVING FORWARD WITH A GREAT PLAN. IF YOU ALL HAVE ANY QUESTIONS. 
          THIS IS PROBABLY SOMETHING YOU CAN TAKE WITH YOU AND REVIEW. 
          BECAUSE THERE'S A LOT OF INFORMATION IN HERE. 
          THERE'S ALSO THE BUDGET THAT SUP SUPPORTS THE BUSINESS PLAN. YOU WILL SEE EVERYTHING IS HIGHLIGHTED IN BLUE THAT'S A MAJOR INCREASE OR A DECREASE. 
          OR SOMETHING THAT I KNOW THAT YOU ALL ARE SENSE TY TO. 
          SO, YOU WILL SEE PROFESSIONAL SERVICES. WHILE IT'S THE SAME, A SIMILAR AMOUNT, WE DID INCREASE SOME OF THE ALLOCATIONS WITHIN THAT LINE FOR DESTINATION VIDEO, DESTINATION PHOTOGRAPHY, AND PUBLIC RELATIONS EFFORTS. SO, WANTED TO JUST MAKE NOTE OF THAT FOR YOU. TRAVEL PER DIEM IS AN INCREASE. 
          WE ARE PLANNING TO ATTEND A COUPLE OF CONSUME EVERY TRADE SHOWS. WHETHER THAT BE -- MORE THAN LIKELY THEY'LL BE IN THE SOUT SOUTHEAST. MAYBE INSTATE. 
          SO IT'S NOT GOING TO BE A HUGE INVESTMENT BUT WE'D LIKE TO BE ABLE TO ACTUALLY TAKE OUR SHOW ON THE ROAD AND ENGAGE PEOPLE IN PERSON. THE OTHER ADDITION IN THERE IS ESTOW WHICH IS A U.S. EDUCATIONAL CONFERENCE THAT MARKETS ON MARKETING DIGITAL STRATEGIES THAT WE'D LIKE TO CONSIDER EYE TENDING AS WELL. ANOTHER LINE ITEM THAT SAW AN INCREASE IS THE TOURISM ADVERTISING MARKETING. 
          WE SIGNIFICANTLY ADDED -- INCREASED THE INVESTMENT FOR OTHER ADVERTISING AND MARKETING IN THAT LINE. 
          SO THAT WE CAN -- WE'LL HAVE A NEW WEBSITE. 
          WE NEED TO BE ABLE TO MARKET THAT WEBSITE AND MARKET THE DESTINATION THE WAY WE NEED TO. SO THAT IS THERE AS WELL AS THE DIGITAL MARKETING LINE. THAT'S AN INCREASE AS WELL. 
          AGAIN, THAT'S THE PHILOSOPHY IS TO CONTINUE TO MARKET THE DESTINATION. THE FAMILIARIZATION TOURS. 
          AND THAT'S FAMILIARIZATION TOUR SITE VISITS. THOSE TWO WE'VE COUPLED TOGETHER IN OUR BUDGET. WE ADDED AN AIRSTREAM VENTURE SITE VISIT ALLOCATION IN ADDITION TO OUR OTHER SITE VISITS WHICH WOULD BE FOR MEDIA, TRAVEL MEDIA, OR REUNION OR EVENT PLANNERS THAT WE BRING ON OUR OWN. 
          THE REIMBURSEMENT GRANT, THE EVENT MARKETING GRANT IS SOMETHING THAT WE ALWAYS TALK ABOUT. 
          WE GAVE IT A LITTLE BUMP. BUT IT'S PRETTY MUCH -- IT'S VERY CLOSE TO WHAT IT IS NOW. OPERATING SUPPLIES. 
          I JUST WANT TO BUY A NEW DESK. SO THAT'S THAT. 
          I KNOW. AND THEN UNDER THE BOOKS AND PUBLI PUBLICATIONS, DUES AND 
          MEMBERSHIPS. >> COUNCILMEMBER: WE'LL SET YOU UP WITH THE COUNTY MANAGER HE SEEMS TO BE ABLE TO FIND SOME 
          [01:05:01]
SURPLUS FURNITURE AROUND. [LAUGHTER] 
          >> SPEAKER: I'LL HAVE TO DO THAT. 
          THE MEMBERSHIPS. IT WENT DOWN ACTUALLY SIGNIFICANTLY BECAUSE WE WERE NOT ABLE TO SECURE THE REPORTING TOOL THAT WE HAD REQUESTED OR WE WERE SEEKING. 
          SO, WE'VE REALLOCATED THOSE DOLLARS TO ADVERTISING AND MARKETING. PRODUCT DEVELOPMENT SAW A LITTLE BUMP AS WELL. AND SO YOU'LL SEE -- WHAT OUR -- THE INDUSTRY STANDARD FOR A DESTINATION MARKETING ORGANIZATION TOSS HAVE THEIR OPERATIONS AND MARKETING INVESTMENT AT 20 PERCENT OF THEIR BUDGET. 
          SO, WE'RE THERE. AND WE'D LIKE TO TRY TO STAY THERE AS MUCH AS POSSIBLE. YOU'LL SEE THE ALLOCATION PERC PERCENTAGES BUDGET WISE. 
          WE'LL WAIT UNTIL THE BUDGET IS CLOSER TO BEING FINAL TO DO THE TDT PENNY ALLOCATION SO THAT WE CAN MAKE SURE THAT TRUES UP TO THE STATE STATUTE. SO, AGAIN A LOT OF INFORMATION 
          TO DIVEST. >> BOARD MEMBER: QUESTION. 
          IS THE TOURISM STANDALONE TOURISM WEBSITE, IS IT ACTIVE? 
          >> SPEAKER: IT IS NOT. IT IS IN DEVELOPMENT NOW. 
          WE'RE IN THE Q&A PHASE OF THE DEVELOPMENT. 
          WHICH MEANS THAT WE'RE CLOSE. >> BOARD MEMBER: BECAUSE IT 
          STILL COMES UP TO CLAY GAVE. >> SPEAKER: YES EXPLORE CLAY IS THE DOUGH MAIN NAME THAT WE -- DOMAIN NAME THAT WE OWN. 
          RIGHT NOW IT'S DIRECTING TO THE GOVERNMENT TO THE TOURISM SECTION OF THE WEBSITE. WE WILL ALWAYS HAVE A TOURISM SECTION OF THE WEBSITE FOR YOUR WORK. 
          WHETHER THAT, YOU KNOW, THE BUSINESS PLAN AND THE MARKETING PLAN, HOW PEOPLE CAN CONTACT YOU, THE GRANT INFORMATION. 
          ALL OF THAT WILL REMAIN ON THE GOVERNMENT SITE. 
          BECAUSE THAT'S FOR THE LOCAL COMMUNITY AND ACTIVITY OF GOVERNMENT. SO THAT WILL REMAIN ON THE GOVERNMENT SITE. THE PART -- THE DESTINATION SITE, EXPLORECLAY.COM, WILL BE I'M HOPING FOR SUMMER. 
          SUMMER LAUNCH. >> BOARD MEMBER: I READ IT AND AN ACCOMPLISHMENT AND I DIDN'T KNOW THAT -- I WENT THERE AND IT 
          WAS BACK TO THE OLD YOU KNOW. >> SPEAKER: THAT'S JUST ONE OF THOSE THAT WE'RE GOING TO -- WE HAVEN'T ACCOMPLISHED YET BUT WE KNOW WE'RE GOING TO BEFORE SEPTEMBER 30TH. 
          >> BOARD MEMBER: AND ON THAT ONE AND I DON'T KNOW IF IT'S GOING BE ON THE OTHER ONE OR NOT BUT THERE'S A SECTION THERE THAT TALKS ABOUT THE PLACES TO EAT AND EVERYTHING YOU KNOW. 
          AND IT DIRECTS YOU TO FACEBOOK P PAGES. WHICH I DON'T GET. 
          >> SPEAKER: WE DID THAT FOR OUR SHOP SMALL. 
          THAT PROMOTION THAT WE DID FOR SHOP SMALL. 
          SO WHAT WE HAVE FOUND IN THE RESEARCH THAT WE'VE DONE IS A LOT OF RESTAURANTS ARE NO LONGER HAVING WEBSITES. 
          THEY ARE USING GOOGLE MY BUSINESS AND THEIR FACEBOOK PAGES AS THEIR MODE OF COMMUNICATION. 
          SO, WITH THAT BEING SAID, WE HAD TO LINK THEM TO SOMETHING. 
          IF THEIR WEBSITE WASN'T AVAILABLE, WE WENT TO THE NEXT 
          BEST THING. >> BOARD MEMBER: I'M LIKE REALLY. BECAUSE I PUT A LOT OF MONEY IN 
          MY WEBSITE. >> SPEAKER: RIGHT. 
          SO IT'S JUST A MATTER OF, YOU KNOW -- AND THAT'S THE BEAUTY OF THE WEBSITE. IS THAT THE WEBSITE ITSELF, EXP EXPLORECLAY.COM, WILL ACTUALLY LINK TO WEBSITES OR -- I MEAN, WE'VE REQUESTED THAT INFORMATION OF THE INDUSTRY. SO, WE'RE MANAGING ALL OF THOSE CONNECTIONS AND THAT DATA ENTRY NOW. 
          >> BOARD MEMBER: IT'S -- THE WEBSITE IS CONNECTED ON THE OTHER PAGE. BUT NOT ON THAT ONE. 
          >> SPEAKER: RIGHT THE SHOP SMALL SATURDAY WAS A SPECIAL PROMOTION 
          THAT WE DID IN THE FALL. >> BOARD MEMBER: OKAY. 
          >> COUNCILMEMBER: ANYTHING ELSE? >> SPEAKER: THAT'S IT. 
          >> COUNCILMEMBER: LET'S SEE. WE DIDN'T DO THE STRATEGIC PLAN 
          [9.  Strategic Plan Summary Review]
          DID WE? >> SPEAKER: WE DIDN'T GO OVER 
          THAT, NO. >> COUNCILMEMBER: SO WE DO HAVE SOME THOUGHTS THAT KIMBERLY WORKED UP ON THE MEMORANDUM ON THE STRATEGIC PLAN ITSELF. AS YOU REMEMBER THERE WERE A NUMBER OF DIFFERENT POINTS FOR THE STRATEGIC PLAN WHICH GAVE US THE ABILITY TO TARGET CERTAIN THINGS TO GET THEM DONE. 
          [01:10:01]
SOME OF THEM ARE DONE. SOME OF THEM ARE NOT. 
          SOME OF THOSE MAY BE CHANGED. WHAT WE WANT TO DO IS JUST BRING THAT TO YOU AND HAVE YOU REVIEW THAT. 
          AND IF YOU SEE NEEDS TO MAKE CHANGES WE WON'T ASK FOR THOSE TODAY. YOU CAN ACTUALLY TAKE THOSE WITH YOU AND DEAU LITTLE HOME ROAHOMEWORK THEN BRING THAT BACK AND WE CAN DISCUSS THAT IN MAY AS TO WHETHER THERE'S SOMETHING THAT WE NEED TO CHANGE, WHETHER WE WANT TO CHANGE THE ORDER, WHETHER WE WANT TO CHANGE THE FOCUS OF THAT SPECIFIC CATEGORY FOR WHATEVER STRATEGY IT MIGHT BE; SO TAKE A LOOK AT THOSE AND BE PREPARED TO DISCUSS THE NEXT TIME WE GET TOGETHER SO THAT WE CAN ADOPT AND SEE IF WE'RE GOING IN THE RIGHT DIRECTION OR NOT. THAT IS UNDER YOUR TAB NUMBER 9. 
          THERE'S TWO SHEETS. FIRST IS A MEMO FROM KIM TALKING ABOUT SPECIFICS AS TO WHAT HAVE BEEN ACCOMPLISHED IN EACH STRATEGY THEN THE STRATEGIC PLAN ITSELF IS THE SECOND PLAN WITH THE LOGO SO THAT THOSE THINGS ARE THINGS THAT ARE WHAT WE SET OUT TO ACCOMPLISH AND, AGAIN, THOSE CAN BE CHANGED OR NOT AS WE MOVE THROUGH EVERY COUPLE YEARS WE SHOULD REFOCUS ON SOME OF THOSE STRATEGIES. AND EITHER MOVE THEM UP OR DOWN OR CHANGE THEM ALL AROUND. WHATEVER THE CASE MAY BE. 
          ANYBODY HAVE ANY QUESTIONS ON WHAT YOU HAVE THERE? I DIDN'T WANT US TO TAKE UP BOARD TIME TRYING TO READ THEM THEN MAKE A DISCUSSION ON IT. IT'S BEST PROBABLY MULLED OVER AND THOUGHT ABOUT BEFORE WE START DISCUSSING IT. 
          ANYTHING ELSE ON THAT ONE? ALL RIGHT SO WE MOVE TO NUMBER 
          [10.  Product Development Application (Military Museum of N. Florida)]
10. THE PRODUCT DEVELOPMENT APPLICATION FOR THE MILITARY MUSEUM OF NORTH FLORIDA LOCATED IN GREEN COVE SPRING. THIS COMES BEFORE US ONCE BEFORE I THINK RIGHT. AND THEN WE SENT IT BACK FOR FURTHER DEVELOPMENT AND REFINING ON THE PART OF THE MILITARY MUSEUM. THEY'VE COME BACK WITH THIS PARTICULAR APPLICATION I GUESS YOU WOULD CALL IT FOR PRODUCT DEVELOPMENT. THEY INDICATE IN THE APPLICATION WHAT THEY PLAN ON DOING WITH THE GRANT. 
          PURCHASING A NUMBER OF DIFFERENT ITEMS TO BE ABLE TO FORMALIZE SOME OF THE EXHIBITS FOR THE DIFFERENT EXHIBITS THAT THEY DO HAVE THERE. AND I'M OPEN TO HEARING THOUGHTS ON WHAT THEY'RE ASKING FOR AND WHETHER OR NOT WE WANT TO MOVE IN THAT DIRECTION OR WHETHER WE WANT TO ENCOURAGE THEM TO MAYBE DO SOMETHING A LITTLE DIFFERENT WITH THOSE MONEYS TO BE ABLE TO IMPROVE THE MUSEUM. THEY ALSO INCLUDED A BUDGET WHICH INDICATES SXNSS AS WELL AS REVENUES. 
          MOST OF THEIR REVENUES ARE GRANTS OR DONATIONS FROM INDIVIDUALS AS WELL AS BUSINESSES. 
          BECAUSE WE DID TELL THEM THAT THEY WERE GOING TO HAVE TO MATCH WITH REVENUE THE MONEYS THAT WE'RE GIVING THEM FOR PRODUCT DEVELOPMENT. WE ALREADY DO GIVE THEM ABOUT $8,700 A YEAR IN REIMBURSABLE MARKETING GRANTS FOR THE VARIOUS EVENTS THAT THEY DO RUN. AND THAT'S ALSO REFLECTED IN THEIR NUMBERS, THEIR ACCOUNTING. YOU CAN SEE THAT THEY HAVE AN EVENTS LINE AND THEY DID DO QUITE WELL WITH SOME OF THEIR 
          EVENTS. >> BOARD MEMBER: I UNDERSTAND THAT THEY DID NOT QUALIFY FOR ANY FUNDING IN THIS APPLICATION. 
          >> COUNCILMEMBER: RIGHT. IF YOU READ THE EXECUTIVE SUMMARY, THAT'S WHAT IT SAYS THERE. 
          >> BOARD MEMBER: I GET THAT. BUT THEY ARE A WONDERFUL GROUP AND THEY DO GREAT WORK. AND IT'S AN ASSET TO CLAY COUNTY TO HAVE THEM THERE. AND IT'S AN HONOR TO BE THEIR NEIGHBOR. SO, I DON'T KNOW IN ANY WAY THAT THIS IS MAYBE THE RIGHT CHANNEL TO HELP THEM, BUT I WOULD LIKE TO SEE THEM GROW THEIR MUSEUM AND THE WORK THAT THEY DO AND THE THINGS THAT THEY ASPIRE TO BECOME. 
          SO, I DON'T KNOW HOW TO DO THAT. BUT I JUST WANT TO TELL THEM THAT I LIKE WHAT THEY'RE DOING. THEY'RE ON THE RIGHT TRACK. 
          >> BOARD MEMBER: I FEEL THE SAME WAY. 
          YOU KNOW, LIKE I FEEL -- I DON'T KNOW WE CAN HELP THEM SO THAT 
          [01:15:04]
WE'RE ABLE TO AT LEAST AWARD SOMETHING TO THEM WHETHER IT'S, YOU KNOW, TELLING THEM WELL YOU NEED TO DO BETTER AT THIS OR THIS OR THIS SO THAT WE CAN GIVE YOU THIS. 
          BECAUSE, YOU KNOW, THEY'RE VERY VALUABLE ASSET. 
          WHENEVER WE HAVE GUESTS WE TAKE THEM THERE. 
          AND SO, YOU KNOW, IT'S SOMETHING THAT'S UNIQUE TO CLAY COUNTY. 
          >> BOARD MEMBER: I HAVE SOMETHING. 
          AND IT'S NOT REMOTELY THAT I DON'T LIKE THIS ORGANIZATION. 
          BUT EITHER SOMETHING'S BROKEN WITH WHAT THEY PRESENTED TO US, BECAUSE IF ON PAPER THE RECOMMENDED AWARD IS ZERO, THEY'VE EITHER INCORRECTLY COMPLETED WHAT WE'VE ASKED THEM TO DO OR WE'VE INCORRECTLY IDENTIFIED THINGS TO ASK THEM TO DO. BECAUSE IF WE -- JUST KNOWING WHAT WE'VE DONE ON THE SUB-COMMITTEE FOR THE GRANTS, IF WE APPLY THAT SAME PHILOSOPHY TO THE PRODUCT DEVELOPMENT, WE'RE RIGHT BACK TO FEEL GOOD. WE FEEL GOOD. 
          AND IT'S NOT THAT I DON'T FEEL GOOD. 
          I'M JUST SAYING WE'VE WORKED HARD TO GET TO TAKING OUR FEEL GOODS OUT OF IT. BECAUSE, YOU KNOW, DOWN THE ROAD THERE MAY BE SOMETHING THAT THIS HALF OF THE GROUP DOESN'T LIKE OR DOESN'T THINK WILL BE ADVANTAGEOUS TO CLAY COUNTY BUT THAT HALF OF THE GROUP DOES LIKE. 
          AND THAT'S OUR GOAL AT LEAST ON THE ONE SIDE WAS TO TAKE EMOTION OUT OF IT. SO, MAYBE THERE'S SOMETHING BROKEN HERE. IF WE TOOK THE OPPORTUNITY TO TRY TO HELP GUIDE THEM TO COMPLEE WHATEVER THEY NEEDED TO COMPLETE, MAYBE WE EITHER DIDN'T GUIDE THEM IN THE RIGHT WAY OR THE TOOL ITSELF IS BROKEN. SO, I DON'T KNOW WHICH. 
          >> BOARD MEMBER: I AGREE WITH MARINA. 
          I'M RETIRED MILITARY GUY. PUT 31 YEARS IN THE SERVICE. 
          SO, OBVIOUSLY, I HAVE A FAVORITE TOWARDS THIS MILITARY MUSEUM. 
          BUT I DO THINK WE CAN'T RESPOND, REACT ON EMOTIONS AND WHAT WE FEEL ABOUT IT. WE NEED TO STAY STEADY TO THE WHERE WE HAVE BEEN HEADING THINGS IN A PRODUCTI AND OBJECTIVE VIEWPOINT AND HAVE MEASUREMENTS. 
          I'VE NOTICED OUR CONS ON THIS RECOMMENDATION. 
          BECAUSE THIS IS AN UPDATED RECOMMENDATION. 
          IT DOESN'T CREATE JOBS, NO REAL REVENUE MATCH PLAN IN RECEIVING OTHER GRANTS. IT PRETTY MUCH IS THE SAME AS WHAT OCCURRED BACK IN NOVEMBER. SO MY THINKING IS THAT YOU ALL PROVIDED GUIDANCE AND THAT IT WASN'T ADHERED? 
          >> SPEAKER: AND WE'LL PROVIDE MORE. 
          WE'LL CONTINUE TO WORK WITH THEM. 
          AND I WILL TELL YOU THAT EVERYTHING THAT YOU SEE IN THE EXECUTIVE SUMMARY I STATED TO THEM AT THEIR BOARD MEETING. 
          I THINK I JUST AS STAFF HAVE A REAL CONCERN ABOUT BEING A PRIMARY FUNDING SOURCE FOR THE TDC BEING A PRIMARY FUNDING SOURCE FOR AN ORGANIZATION THAT SHOULD BE A SELF-SUSTAINED 
          ORGANIZATION. >> BOARD MEMBER: I AGREE WITH THAT. AND SO THAT IS KIND OF WHERE I'M AT WITH IT. YOU KNOW, I DON'T KNOW IF WE HAVE TO VOTE ON THIS TODAY OR WE CAN TABLE IT AND ASK THEM TO BRING BACK MORE IF THEY CAN. IT MAY NOT BE WITHIN THEIR ORGANIZATION TO DO SOME OF NECESSITY MATCH AND THINGS THEN WE HAVE TO MAKE THE DECISION WELL WE REALLY CAN'T PROVIDE PRODUCT DEVELOPMENT. BECAUSE IF WE DO THAT YOU KNOW THE TRAIL OF FOLKS THAT WILL COME IN HERE? IT WILL BE THE SAME. SO WE HAVE TO BE CONSISTENT AND 
          FAIR. >> BOARD MEMBER: DON'T GET ME WRONG, I MEAN, I'M NOT SAYING THAT, YOU KNOW, I LIKE THEM SO PLEASE GIVE THEM MONEY. YOU KNOW, I JUST -- AND I AGREE. 
          BECAUSE, YOU KNOW, I DO SIT ON THAT SUB-COMMITTEE AND I BELIEVE IN CONSISTENCY. BUT THERE'S ALSO A LITTLE BIT OF JUDGMENT HERE, RIGHT. LIKE WITH THE MILITARY MUSEUM IT IS A TOURIST ATTRACTION. IT'S ONE OF THE ASSETS THAT'S UNIQUE TO OUR COUNTY. AND SO I DO GET WHAT YOU ARE SAYING, THAT WE SHOULDN'T BE THEIR PRIMARY FUNDING SOURCE. 
          BUT, AT THE SAME TIME, TOO, LIKE ON MY END, I DON'T WANT TO SEE THEM CLOSE SHOP YOU KNOW. AND SO I GET YOUR POINT. 
          THEY NEED TO FIND A WAY TO FUND THEMSELVES. 
          BUT, AT THE SAME TIME, LET'S SEE WHAT WE CAN DO SO THAT THEY DON'T CLOSE SHOP. SO THAT WE CAN STILL RETAIN THAT UNIQUE ATTRACTION IN THE COUNTY THAT, YOU KNOW, THAT HOUSE IS SO 
          [01:20:06]
          MUCH HISTORY. >> SPEAKER: KIMBERLY, DID YOU FIND THAT IT WAS MORE OF A CASE THAT THEY DON'T KNOW HOW TO GIVE US WHAT WE'RE ASKING FOR? OR ARE THEY -- I DON'T WANT TO USE THE WORD UNWILLING, BUT ARE THEY JUST COMPLACENTLY RELYING ON WE'RE NOT ONLY GOING TO GIVE THEM MONEY BUT DO THE WORK TO 
          PROVE THEY NEED THE MONEY? >> SPEAKER: I THINK THAT IT IS A COMBINATION OF A FEW OF THOSE THINGS. 
          I THINK THEY'VE NEVER BEEN ASKED TO PRODUCE DOCUMENTATION OF WHAT THEIR ACTUAL BUDGET IS AND THEIR MARKETING PLAN AND WHAT THEIR PLAN FOR THE MUSEUM IS. THERE'S NO REAL BUSINESS PLAN FOR THEIR ORGANIZATION. AND THAT'S SOMETHING THAT WE'RE TRYING TO -- I'M TRYING TO ENCOURAGE AND FRONT ON THE BOARD. WE JUST HAVEN'T GOTTEN THEM THERE YET. UNDERSTAND IT, THE ITEMS THAT I HAVE LISTED HERE, ARE THOSE IMPROVEMENTS THAT THEY WANT TO MAKE TO IT? THEY WANT US TO FUND THE IMPROVEMENTS TO WHAT IS ALREADY EXISTING? 
          >> SPEAKER: YES. >> BOARD MEMBER: SO WHAT IS THE $32,000 THAT THEY LIST AS THEIR OPERATION BUDGET ON NUMBER -- 
          >> COUNCILMEMBER: THAT IS THE MONEYS THEY SPEND TO OPERATE THE MUSEUM DURING THE COURSE OF A YEAR. 
          >> BOARD MEMBER: OKAY. BECAUSE IT KIND OF SEEMED LIKE IT WAS HALF. SO I WAS TRYING TO FIGURE OUT 
          WHERE THE CORRELATION WAS. >> BOARD MEMBER: THAT IS FREE TO ENTER. SO THAT 32,000 IS FUNDED BY SPONSOR OR DONATIONS. AND EVENTS. 
          OKAY. >> COUNCILMEMBER: AND I THINK TO ANSWER THE QUESTIONS ALL AROUND, IT'S NOT AS IF THEY WERE UNWILLING. WE SENT THE APPLICATION BACK. 
          I THINK IN THE PAST IT'S BEEN RUN MORE AS A AVOCATION OR A HOBBY THAN A VOCATION. AND SO IT IS OTHER THAN I GUESS ONE PART-TIME ADMINISTRATIVE TYPE ASSISTANT THAT'S THERE TO ANSWER PHONES AND THAT KIND OF THING, THEY OPERATE IT AS COMPLETELY VOLUNTARY. SO, YOU KNOW, WE'VE BEEN WORKING WITH THEM IN TERMS OF TRYING TO GET THEM TO, YOU KNOW, UNDERSTAND THAT THESE ARE TAXPAYER DOLLARS. 
          WE DO PUT SOME CAVEATS -- WHEN WE GIVE YOU TAXPAYER DOLLARS WE EXPECT A RETURN. SO, WHEN YOU LOOK THROUGH AND YOU SEE 5,000 VISITORS, THAT'S A NICE TOTAL, BUT FOR A FULL YEAR ON A 52-WEEK BASIS, 5,000 VISITORS IS NOT A LOT THAT HAVE GONE THROUGH. BUT EVEN TO THAT EXTENT WHEN YOU LOOK AT 5,000 VISIT OVERS AND THEN YOU LOOK AT THE MONEY THAT WAS, YOU KNOW, THE CASH DONATIONS. 
          DONATIONS FROM PEOPLE THAT CAME THROUGH, I THINK THEY TOTALLED 3 OR $400. SO, YOU KNOW, THEY NEED TO TAKE SOME RESPONSIBILITIES IN TERMS OF TRYING TO CREATE SOME KIND OF CONTINUOUS REVENUE TO BE ABLE TO KEEP THEMSELVES GOING. 
          THE OTHER THING IS, YOU KNOW, AS I LOOK AT THIS, THESE ARE IMPROVEMENT THAT THEY THINK WILL MAKE A DIFFERENCE IN THE MUSEUM. 
          AND PROBABLY WILL IN TERMS OF JUST FROM A VISUAL STANDPOINT. 
          BUT I DON'T THINK ANY OF THE THINGS THEY'RE ASKING US TO GIVE THEM IS GOING TO INCREASE THE AMOUNT OF PEOPLE THAT DECIDE TO GO THROUGH THE MUSEUM. SO IT'S NOT GOING TO MOVE THEM AHEAD. IF THEY SAID FOR $16,000 WE'RE GOING TO GET A DONATED SCHOOL PORTABLE AND SET UP OUR BLACK HAWK SIMULATOR AND WE'RE GOING TO BE ABLE TO OFFER THAT AS AN ADDITIONAL EXHIBIT AND, YOU KNOW, WHEN YOU COME IN FOR FREE YOU CAN DO THIS BUT FOR TWO DOLLARS YOU CAN RIDE THE BLACK HAWK SIMULATOR AND DO YOU KNOW HOW MUCH THAT TWO DOLLARS WILL ADD UP ON A REGULAR BASIS. THAT MOVES THEM AHEAD, I THINK. 
          YOU KNOW. THEY'RE ONLY OPEN 10-3 ON A SATURDAY. THAT'S WHEN MOST PEOPLE HAVE AN OPPORTUNITY TO GO SEE THEM. SO THOSE ARE THINGS I THINK THEY'VE GOT TO COME TO GRIPS WITH. 
          SO I THINK IT MAY BE PREMATURE FOR US TO GIVE THEM MONEYS BASED ON THE FACT THAT WE DON'T KNOW WHETHER ADDING TO THE EXHIBITS IN TERMS OF PUTTING UP PLEXIGLASS AND ALL THOSE THINGS THEY WANT TO PRETTY UP WILL HELP THEM. 
          >> BOARD MEMBER: IS IT ADDING ECONOMIC VALUE. 
          >> BOARD MEMBER: AS IT BEEN SUGGESTED IF THEY CHARGE TWO DOLLARS A PERSON TO COME IN THEY COULD GET A PRETTY GOOD CHUNK OF 
          THIS MONEY. >> COUNCILMEMBER: YES. 
          >> SPEAKER: MANY TIMES. >> COUNCILMEMBER: AGAIN, YOU KNOW, YOU'VE GOT A LOT OF GENTLEMAN THAT'S SPENT A LOT OF TIME IN THE MILITARY. BUSINESS BACKGROUND., YOU KNOW,- AND SO I THINK THEY'RE STUCK IN THE TRANSITION. 
          THIS IS WHAT THEY WERE AND THEY DO A GREAT JOB AT WHAT THEY ARE. 
          BUT TO ABLE TO MOVE TO A POINT WHERE WE'RE INVESTING TAXPAYER DOLLARS WE WANT TO SEE SOME KIND OF RETURN. 
          AND IT DOESN'T HAVE TO BE DOLLAR FOR DOLLAR RETURN BUT SOME KIND 
          OF IMPACT YOU KNOW. >> BOARD MEMBER: SOME KIND OF 
          [01:25:01]
          MATURING. >> COUNCILMEMBER: RIGHT. 
          SO I THINK, YOU KNOW, I DON'T WANT TO SAY NO BECAUSE I DON'T WANT TO DISCOURAGE THEM BUT, AT THE SAME TIME, I THINK WE NEED TO SEE SOME KIND OF GROWTH THAT ALLOWS US TO SAY YES WE'VE GOT $16,000 OF TAXPAYER MONEY THAT WE WANT TO GIVE YOU AND WE UNDERSTAND THAT, YOU KNOW, IT'S GOING TO DO X AND THAT'S GOING TO MOVE YOU AHEAD. SO THOSE ARE JUST SOME OF THE THINGS THAT -- AND I SNOW KIMBERLY IS OVER THERE I THINK IS IT ONCE A MONTH FOR BOARD MEETINGS AND HAS WORKED WITH THEM DILIGENTLY. THEY DIDN'T EVEN HAVE WHAT THEY SENT US HERE BEFORE. WHAT THEY HAVE IN THIS APP PLI CAWING. THEY DIDN'T HAVE BEFORE. 
          SO, THEY'VE COME A LONG WAY IN TERMS OF JUST ESTABLISHING A BUDGET AND UNDERSTANDING WHERE THEIR MONEY'S COME FROM AND WHERE THEY SPENT THEM AND THOSE KIND OF THINGS. 
          SO THEY ARE MANAGING PRO GRILLES. 
          AND THEY ARE A DESTINATION THAT, YOU KNOW, WE HOPE GROWS. 
          BECAUSE, OBVIOUSLY, WITH OUR MILITARY BACKGROUND HERE IN THE COUNTY AND THEIR LOCATION, I THINK THEY'RE GOING TO DO THE MOTORIZED VEHICLE -- AGAIN, IF YOU DIDN'T SEE THAT LAST YEAR YOU NEED TO BE ABLE TO GO DOWN THERE BECAUSE THAT WAS QUITE SOMETHING TO SEE. ALL THESE TEACHINGS ROLLING AROUND -- TANKS ROLLING AROUND ON THE GROUNDS THERE SHOOTING THINGS. IT WAS QUITE THE DEAL. 
          BUT THOSE ARE KIND OF THINGS I THINK THEY NEED TO DO AS WELL. 
          YOU SEE THEY DO VERY WELL WITH EVENTS. 
          THEY GOT TO STEP UP EVENTS EVERY MONTH AND THAT WILL GIVE THEM A SOURCE OF REVENUE. YOU KNOW, IF THEY COLLECTED A DOLLAR FROM EVERYBODY THAT WENT THROUGH. 
          MOST PEOPLE WOULD BE GLAD TO GIVE A DOLLAR. 
          BUT THERE'S BEEN RELUCTANCE ON THEIR PART FOR ASKING FOR THAT. 
          I THINK, YOU KNOW, WHEN THEY REALIZE WE'RE ASKING THEM TO DO THAT NOT BECAUSE WE WANT A CUT OF THAT BUT BECAUSE THEY NEED TO BE ABLE TO SUSTAIN THEMSELVES MOVING FORWARD, THEY CAN DO THAT. BUT THEY'RE GOING TO HAVE TO SORT OF CHANGE THE THOUGHT PROCESS THERE. 
          >> BOARD MEMBER: I AGREE TOO. I THINK ULTIMATELY THEY HAVE TO PROVE A SOLID CASE THAN WHAT THEY'RE TRYING TO REQUEST NOW. 
          BECAUSE AS WE ALL KNOW GRANT MONEYS IS NOT EASY TO OBTAIN. 
          SO WE ARE GIVING IT AWAY AND THEY HAVE A SOLID CASE TO PROVE 
          IT. >> COUNCILMEMBER: AND, YOU KNOW, AT THE SAME TIME PRODUCT DEVELOPMENT GRANT IS A NEW THING FOR US AS WELL. SO THAT'S WHY I DON'T WANT TO SAY NO BECAUSE MAYBE IF WE TWEAK THIS THE WAY WE'VE TWEAKED THE OTHER GRANT APP CONTEM CONTEMPLATIONS -- APPLICATION MAYBE IT CHANGES THE SCOPE THAT MAYBE WE GIVE THEM A PORTION OF IT OR MAYBE AS I SAID IF THEY COME BACK WITH SOME KIND OF A DIFFERENT, YOU KNOW, BECAUSE THEY CAN PRETTY UP THE EXHIBIT, NOT ONE OF THOSE THINGS IS GOING TO BRING ADDITIONAL ONE PERSON INTO THE EXHIBITS. SO, THEY'VE GOT TO COME UP WITH SOMETHING ELSE. AND I KNOW THEY HAVE THE BLACK HAWK SIMULATOR. THAT'S WHERE I WOULD BE PUSHING FORWARD IS TO BE ABLE TO ESTABLISH THAT. 
          BECAUSE THAT I THINK WOULD DRAW PEOPLE IN THERE. 
          >> BOARD MEMBER: I HAVE A QUESTION WELL A COMMENT THEN FOLLOWED BY A QUESTION. OBVIOUSLY THE MILITARY MUSEUM IS VERY IMPORTANT TO MYSELF AS WELL TOO I ALSO THINK THE COMMENTS FROM THE COMMISSIONER ARE PRETTY ACCURATE AND PRUDENT AND OF THE EXECUTIVE SUMMARY AS WELL TO TRY TO ENCOURAGE THEM TO CONTINUE WITH THE BUSINESS DEPARTMENT PLAN. 
          IT'S OBVIOUS FROM THE FIRST SUBMISSION TO THE SECOND SUBMISSION THAT YOU HAVE WORKED WITH THEM AND I DO APPRECIATE THAT AS WELL. MY QUESTION, HOWEVER, IS EXCUSE THIS BEING MY FIRST TIME AND IVGG HERE. 
          THE NUMBERS WITH REGARDS TO THE SCORING. 
          IS THIS A SUBJECTIVE NUMBERING OR MEASURABLE? 
          >> SPEAKER: SO COMPLETELY SUBJECTIVE. 
          WE DO HAVE A PRODUCT DEVELOPMENT GRANT GUIDELINE THAT WE FOLLOW. 
          THEY HAVE TO MEET CERTAIN REQUIREMENTS IN EACH OF THESE CATEGORIES, ECONOMIC IMPACTS. DOES IT GENERATE JOBS. SO YOU ARE GOING TO SEE THOSE THINGS IN THE PROS AND CONS LIST OF HOW THAT DROVE SCORING. BUT EACH ONE OF THOSE, THE STRATEGIC AND MARKETING IMPACTS, THE COMMUNITY IMPACTS AND THE CAPACITY TO DLI THE PRODUCT, ALL OF THOSE THINGS HAVE SPECIFIC EXAMPLES AND SPECIFIC BENCHMARKS FOR US TO USE AS GUIDELINES WHEN 
          WE DO SCORE. >> BOARD MEMBER: IT IS HELPFUL. 
          I DO THINK THAT EVEN WITH THE SCORE I GUESS SEPARATE FROM THE SCORE ALSO I THINK A SMALLER -- THE COMMISSIONER WAS MENTIONING IS MAYBE A CHANGE OF SCOPE OR APPROACH WITH REGARDS TO ENCOURAGING A RETURN OR TRYING TO VISUALIZE RETURN WITH THE USE OF THE MONEY I THINK IS ALSO PROBABLY WHAT'S GOING TO GET THEM THE REST OF THE WAY THERE. BUT, NO, AT THIS TIME I KIND OF AGREE WITH THE REST OF THE COMMENTS AS WELL. 
          >> COUNCILMEMBER: SO I THINK, YOU KNOW, SEEING AS THOUGH THE PRODUCT DEVELOPMENT GRANT IS SORT OF NEW AND WE'RE STILL WORKING WITH THEM RATHER THAN TELL THEM NO, TELL THEM WE'D 
          [01:30:03]
LIKE TO SEND IT BACK AND HAVE THEM REWORK IT WITH YOU TO SEE IF WE CAN COME UP WITH SOME INNOVATI THOUGHTS THAT MIGHT HELP THEM MOVE THE MUSEUM AHEAD AND THEN WARRANT GETTING, YOU KNOW, SOMETHING LIKE THE MONEYS THEY'RE TALKING ABOUT. 
          >> BOARD MEMBER: THIS MONEY FOR THE 300 HOURS, THE LABOR, $25 AN HOUR, THAT'S ALMOST HALF OF THEIR REQUEST. 
          ARE THEY DOING IN-KIND LABOR? >> SPEAKER: A LOT OF THAT IS NOT IN-KIND. THEY WERE USING -- SO LAST YEAR WHEN WE GOT THE IDEA TO DO THE PRODUCT DEVELOPMENT GRANT THEY WERE THE FIRST ONE TO SAY HEY WE HAVE A PROJECT. 
          SO WE WORKED WITH THEM ON THE EXHIBITS. 
          AND THEY SUBMITTED INVOICES FOR REIMBU REIMBURSEMENT THE MAJORITY OF THEM WERE FOR CARPENTRY SERVICES. AND EXHIBIT ENHANCEMENTS. 
          >> BOARD MEMBER: SO THEY'RE PAYING A CARPENTER? 
          >> COUNCILMEMBER: FOR THIS PARTICULAR PROJECT, YEAH. 
          BUT THEY'RE GOING TO BASIC PUT ALL OF THEIR EXHIBITS BEHIND PLEXIGLASS. AND THAT'S THE OTHER THING. 
          EVEN IN THE REVISED APPLICATION, EVEN THOUGH IT IS A LITTLE MORE DETAILED IT STILL DOESN'T SPECIFICALLY EXPLAIN THE SCOPE OF THE PROJECT, WHAT THEY HOPE TO GAIN BY THE PROJECT, HOW THEY THINK THAT'S GOING TO ENHANCE THE VISITATION AND THE ENJOYMET OF THE PEOPLE THAT VISIT THE MUSEUM. 
          SO I THINK WORKING WITH THEM MORE I THINK WE PROBABLY CAN GET TO SOMETHING THAT MIGHT BE ABLE TO SEE OUR WAY CLEAR TO HELPING THEM OUT WITH SOMETHING. BUT CERTAINLY KIMBERLY'S BEEN WORKING WITH THEM SINCE WE GAVE THEM THE PRODUCT GRANT TWO YEARS AGO AND THEY'VE COME A LONG WAY BUT I THINK THEY STILL HAVE TO COME A LITTLE BIT FURTHER. I THINK AS LONG AS WE'VE GOT CONSENSUS THAT THAT IS WHERE WE'D LIKE TO GO I DON'T THINK WE HAVE TO ACTUALLY VOTE ON IT AT THIS POINT AND TIME. 
          I THINK WE JUST, YOU KNOW, SEND KIMBERLY BACK TO THE NEXT MEETING, TELL THEM A FAVORABLE RESPONSE BUT WE STILL NEED TO SORT OF WORK OUR WAY THROUGH WHAT THEY'RE WORKING ON. 
          [11.  FY 19/20 Marketing Plan]
SO, LET'S MOVE TO NUMBER 11 IF EVERYBODY'S OKAY WITH THAT. 
          1920 MARKETING PLAN. >> SPEAKER: THIS IS YOUR PRETTY WONDERFUL MARKETING PLAN THAT TELLS YOU WHEN WE'RE PLACING ADS AND WHEN ADS ARE RUNNING AND WHERE THEY ARE. 
          THIS IS UPDATED. WE WILL BE ADDING THE AIRSTREAM VENTURES TRADE SHOW AND SOME OTHER THINGS THAT WE'RE WORKING ON. WE'RE WORKING ON A RETARGETING CAMPAIGN THAT WILL HIT AFTER THE WEBSITE LAUNCH. 
          SO THAT WE CAN GET PEOPLE WHO CAME TO VISIT OUR CURRENT WEBSITE, GET THEM TO COME VISIT THE NEW WEBSITE. 
          SO THAT'S PART OF OUR STRATEGY. IF YOU ALL HAVE ANY QUESTIONS LET ME KNOW. I WOULD LIKE TO NOTE TOO ONE OF THE PROMOTIONS WE'RE DOING, THE FLORIDA CLERK'S ASSOCIATION IS HAVING THEIR ANNUAL MEETING. AND TARA GREEN IS THE INCOMING PRESIDENT OF THE STATE ASSOCIATION. 
          AND THEY ARE HAVING THEIR STATE MEETING. 
          THEY CAN'T HOLD IT IN CLAY COUNTY BECAUSE WE DON'T HAVE ENOUGH VENUE SPACE. BUT THEY'RE AT SAW GRASS. 
          SO, WE'RE GOING TO RECREATE A LOT OF CLAY COUNTY AT SAWGRASS MARRIOTT RESORT IN PONTE VEDRA AND WE'LL BE DOING THAT RIGHT BEFORE THE USA CYCLING GROUP AR ARRIVES. SO IT WILL BE A BUSY JUNE. 
          >> COUNCILMEMBER: ANY QUESTIONS. >> BOARD MEMBER: WHAT IS THE CLASS REUNION SALES SHEET. IS THAT FOR SCHOOLS -- 
          >> SPEAKER: WE STARTED WORKING WITH THE SCHOOL BOARD OR THE SCHOOL DISTRICT TO TRY TO FIND A WAY TO GET CLASS REUNIONS TO HAVE THEIR EVENTS IN CLAY COUNTY INSTEAD OF GOING TO JACKSONVILLE OR ST. AUGUSTINE. THAT IS A PROGRAM THAT WE'RE CONTINUING TO DEVELOP. WE'VE GOT A LITTLE BIT OF CREATIVE. I NEED TO FIND SOME -- I SAY OLD -- SOME FUN YEARBOOK PICTURES AND THOSE KIND OF THINGS SO I NEED TO DIG DEEPER AND MAKE THAT COLLATERAL A LITTLE MORE APPEALING. SO IF YOU ARE, YOU KNOW, NATIVES 
          [01:35:03]
AND HAVE SOME YEARBOOK PICTURES THAT YOU'D LIKE TO SHARE WITH ME, WE CAN TALK. [LAUGHTER] 
          >> BOARD MEMBER: GO EAVE TO THE HUE SCHEME AT THE HISTORICAL 
          SOCIETY. >> SPEAKER: YES. 
          AND RAINY AND I HAVE TALKED ABOUT THIS. 
          I DO NEED TO GO THERE AND GET SOME DIFFERENT ONES FROM 
          DIFFERENT ERAS. >> COUNCILMEMBER: OKAY. 
          ANYTHING ELSE? >> BOARD MEMBER: WHAT IS THE TOTAL NUMBER DEFINES ON THE RIGHT SIDE? 
          THIS TABLE. >> SPEAKER: SO THAT IS THE 
          DOLLAR INVESTMENT. >> BOARD MEMBER: OKAY. 
          >> SPEAKER: I HAVEN'T -- SOME OF THOSE I HAVEN'T COMPLETED. 
          I NEED TO FINISH THAT PART OF T THIS. SO, IN THE NEXT ONE YOU WILL SEE 
          MORE NUMBERS FILLED IN THERE. >> BOARD MEMBER: ANY ITEMS HAVE 
          NO DOLLARS ARE VOLUNTARILY. >> SPEAKER: NO. 
          FLORIDA HUDDLE WAS I THINK A TOTAL OF $3,700. 
          SOMETHING CLOSE TO THAT. THE J. I. A. TRAVEL SHOWCASE IS ZERO. IT MIGHT BE $20. 
          SORRY. $20. 
          BECAUSE WE HAVE TO, YOU KNOW, WE HAVE TO MAKE SURE THAT KATE GETS 
          THERE YOU KNOW. >> COUNCILMEMBER: SO WE MONTH TO 
          [12.  Director's Report]
NUMBER 12, OUR DIRECTOR'S REPORT. 
          >> SPEAKER: I'M GOING TO QUICKLY GIVE YOU THE HIGHLIGHTS. 
          WE'VE BEEN REALLY BUSY TO SAY THE LEAST. 
          WE HAVE HAD -- IN JANUARY WE DID DO FLORIDA HUDDLE AND THAT WAS IN JACKSONVILLE. WE HAD THE BLESSING OF IT BEING IN OUR BACKYARD. SO WE TOOK ADVANTAGE OF THAT. 
          WE DID A JOINT COOPERATIVE SPONSORSHIP FOR THE OPENING RECEPTION. WE WERE ABLE TO SPEAK AT THAT. 
          WE HAD OUR LOGO ON THE TIA STADIUM JUMBOTRON. 
          SO I THINK I SENT YOU ALL A PICTURE OF THAT. 
          BUT WE -- THAT SHOW WAS REALLY AN INTERNATIONAL MARKET. 
          THIS IS BEFORE, JUST AS THE CORONAVIRUS STARTED TO DEVELOP. 
          SO, OUR FRIENDS FROM CHINA COULDN'T MAKE IT TO THAT SHOW BUT WE HAD GREAT RESPONSE FROM THE U.K. AND GERMANY AND ARE TALKING WITH SOME TRAVEL WRITERS THAT ARE REALLY INTERESTED IN SHARING OUR DESTINATION AS A NEW PLACE TO COME. 
          YOU KNOW, USUALLY THOSE INTERNATIONAL TRAVELERS COME TO ORLANDO THEN THEY DO HUB AND SPOKE VISITS. 
          AND THAT MAKES IT PERFECT FOR US AS THE DESTINATION. 
          SO, WE'LL BE FOLLOWING UP WITH THOSE TRAVEL WRITERS TO GET THEM TO TELL OUR STORY. WE'RE WORKING WITH A LOT OF -- A COUPLE OF FILM PRODUCTION COMPANIES. 
          PYRO LIGHT PRODUCTIONS AND PINERIDGE PRODUCTIONS. 
          BOTH LOCAL. THEY'RE BOTH WORKING ON PROJECTS. WE'VE GOT USA CYCLING AND DOING A LOT WITH AIRSTREAM VENTURES, WITH THEM. 
          AND NEXT WEEK, NEXT THURSDAY, WE HAVE OUR -- ONE OF THE PROJECTS THAT WE'RE WORKING ON WITH BRIAN LONDON IS OUR COPY HOUSE ITINERARY THAT INCLUDED DEVELOPMENT. 
          THAT INCLUDED AN EXPERIENCE WORKSHOP. 
          SO THAT EXPERIENCE WORKSHOP IS STRICTLY TO HELP BUSINESSES MAKE SURE THAT THEY'RE CAPITALIZING ON EVERY TYPE OF EXPERIENCE. 
          FROM WHEN THEY DRIVE INTO THE DRIVEWAY OF THE BUSINESS WHAT IS THE EXPERIENCE. BUT ALSO ARE THEY LEAVING -- IS THERE SOMETHING THEY CAN MONETIZE. 
          IS THERE ANOTHER REVENUE STREAM THAT THEY CAN DEVELOP BASED ON THEIR EXPERIENCE. THAT'S HOW THE CHEF'S TABLE AT RESTAURANTS CAME ABOUT. IT WAS APP EXPERIENCE THAT SOMEBODY SAID, HEY, THERE'S SOME PEOPLE THAT WANT TO WATCH ME MAKE THEIR DINNER AND THEY'LL PAY MORE FOR IT. 
          IT'S AN EXPERIENCE. SO THOSE KINDS OF THINGS. 
          WE JUST WANT TO HELP PEOPLE CULTIVATE DIFFERENT THINKING WHEN IT COMES TO THEIR EVERYDAY BUSINESS. 
          AND SO THAT'S WHAT WE'LL BE DOING NEXT THURSDAY AT TUCKER'S FARMHOUSE AND YOU ALL HAVE THE FLYER FOR THAT. 
          SO THAT'S COMING UP. AND THEN THE GREAT NEWS IS THAT TOURISM WEBSITE IS CLOSER THAN THE LAST TIME I TALKED TO YOU ALL. WE'RE IN Q&A RIGHT NOW WITH THE EVOKE ADVERTISING FOR THAT. WE'LL TALK ABOUT THIS -- WELL 
          [01:40:06]
I'LL TALK ABOUT IT NOW. THE VISITOR CENTER KIOSK. 
          WE'RE WORKING ON AN AGREEMENT WITH THE -- HOPEFULLY THIS WILL BE THE LAST TIME IT'S ON THE AGENDA OR I CAN TELL YOU IN MAY THAT IT'S DONE. WE'RE WORKING ON AN AGREEMENT THAT WILL ALLOW US TO PUT EMERGENCY MANAGEMENT MESSAGING ON THAT SCREEN IN THEIR PLACE OF BUSINESS. 
          JUST A SENSITIVITY THAT WE WANT TO BE SURE THAT WE HANDLE CORRECTLY. WE'VE GOT A MENU OF DIFFERENT CONTENT THAT THEY CAN SHOW ON THAT TV SCREEN. 
          SO AS SOON AS THAT AGREEMENT IS FINALIZED, THEN WE WILL -- I'LL HIT THE GROUND RUNNING TALKING TO THE CHAMBER AND TO ORANGE PARK MALL AND ALL THE MUNICIPALITIES AND EVERYONE SO THEY CAN START TO DECIDE WHAT CONTENT THEY WANT. 
          SH I WILL TELL YOU THAT SOME -- WE'RE REALLY THANKFUL FOR THE PURCHASING DEPARTMENT WORKING WITH US. THE RFP FOR THE AGENCY OF RECORD WILL BE OUT. SO, Y'ALL DIDN'T SEE ME DOING CART WHEELS DOWN THE HALL OR ANYTHING. 
          THE BIDS WILL BE DO BACK ON APRIL 13TH AND WE'LL OPEN THE BIDS ON THE S14TH. THEN WE'LL PROBABLY HAVE A DECISION SOMETIME IN MAY. SO, JUST KIND OF GIVE YOU GUYS AN UPDATE ON THAT, MAY OR JUNE. PROBABLY BE CLOSER TO JUNE. 
          >> COUNCILMEMBER: HOW LONG BEFORE WE'RE UP? 
          >> SPEAKER: IT WILL BE -- I LIKE TO SAY GIVE THEM A MONTH. 
          I'M NOT SURE HOW LONG THEIR -- I MEAN, FROM PRODUCTION -- BUT IT'S NOT -- I WOULD SAY WITHIN THE MONTH. 
          I'LL CONFIRM THAT THOUGH. >> COUNCILMEMBER: OKAY. 
          ANY OTHER QUESTIONS FOR KIM ABOUT THAT? GOT YOUR PERFORMANCE MEASUREMENTS. 
          [13.  Legislative Update]
LET'S GO ON OUR LEGISLATIVE UPDATE. 
          >> SPEAKER: VISIT FLORIDA I THINK HAS SURVIVED ANOTHER YEAR, HOPEFULLY. SO THAT HAS ALWAYS BEEN A BIG DISCUSSION THIS LEGISLATIVE SESSION. 
          UNFORTUNATELY, IT'S PROBABLY THE COVID-19 THAT HAS HELPED THEM SHOW THEIR VALUE. AND THEY ARE VALUABLE IN THAT SENSE BECAUSE THEY ARE THE MESSENGER THAT THE REST IN THE STATE -- I MEAN, THE STATE IS OPEN. 
          THERE IS ONE OTHER LEGISLATIVE ISSUE THAT I REALLY WANT YOU ALL TO PAY ATTENTION TO. BECAUSE IT AFFECTS THIS BOARD DIRECTLY IS THE TAXATION LEGISLATION. 
          IT'S BUNDLED ALL TOGETHER SO YOU GOT TO DIG TO FIND IT. 
          BUT THEY ARE -- THE HOUSE HAS REALLY REQUESTED THAT THEY EXPAND THE PERMISSIBLE USES OF THE TDT TO INCLUDE ROAD CONSTRUCTION, WATER/SEWER INFRASTRUCTURE, AND PARKS AND RECREATION BUILDING MAINTENANCE. SO THAT'S THE HOUSES REQUEST. 
          THE SENATE HAS BEEN TOYING WITH SOME THINGS. 
          I DON'T KNOW THAT THEY'VE COME UP WITH ANYTHING DEFINITIVE YET. 
          I HAVEN'T SEEN IT ANYWAY. BUT THAT'S THE LARGEST THREAT TO TDT DOLLARS IN THE LAST 20 YEARS. 
          >> BOARD MEMBER: WHAT WAS THE FIGURE THOUGH? THERE WAS AN AMOUNT OF MONEY. IF YOU ARE COLLECTING MORE THAN A CERTAIN AMOUNT OF MONEY, RIGHT? 
          >> SPEAKER: NO. I DON'T THINK SO. 
          I DON'T THINK -- I'LL DOUBLE CHECK. 
          >> BOARD MEMBER: ABOVE A CERTAIN AMOUNT OF MONEY. 
          [01:45:01]
          >> COUNCILMEMBER: ABOVE $16 MILLION I THINK. 
          >> BOARD MEMBER: WE WOULDN'T BE AFFECTED BY IT. 
          >> SPEAKER: BUT HERE'S THE PROBLEM. 
          YOU HAVE TO THINK ON A BIGGER SCALE. 
          IF OUR NEIGHBORS TO THIS THE NORTH AND TO THE EAST WHO HAVE THOSE BUDGETS ARE IMPACTED, THAT DIRECTLY IMPACTS US. 
          WHETHER WE LIKE IT OR NOT. THEY DON'T HAVE THE DOLLARS TO MARKET. WE REAP BENEFITS FROM THEIR MARKETING DOLLARS. WHEN THEY HAVE AN EVENT -- I MEAN, YOU KNOW, YOU YOURSELF HAVE PEOPLE THAT STAY IN -- STAY IN CLAY COUNTY AND VISIT ST. AUGUSTINE. 
          SO, WHEN THAT STARTS TO HAPPEN, AND THEIR MARKETING DOLLARS ARE THREATENED TO GO TOWARDS INFRASTRUCTURE, THEN THE PIPELINE TO REFUEL THE ENGINE OF ECONOMIC DEVELOPMENT GOES AWAY. 
          >> COUNCILMEMBER: AGAIN, YOU KNOW, LEGISLATURE LOOKS AT THE STATE AS A WHOLE AND IT USUALLY ACTS IN SUCH A FASHION THAT IT PUTS EVERYBODY IN THE SAME POT AND WE'RE NOT ALL IN THE SAME POT. I MEAN, YOU KNOW, A LOT OF THE WELLOFF COUNTIES THAT ATTRACT A LOT OF TOURISM AND MAKE A LOT MORE IN TERMS OF BED TAX THAN WE DO, IN TERMS OF COLLECTING THAT TAX, YOU KNOW, THEY HAVE A LOT OF MONEY. 
          AND SO IN THIS TIME OF WHEN, YOU KNOW, COUNTY GOVERNMENTS ARE LOOKING FOR ADDITIONAL DOLLARS TO BE ABLE TO DO INFRASTRUCTURE OR WHAT HAVE YOU, THEY'RE GOING WHERE EVER THE LARGE AMOUNT OF MONEY IS. AND SO THAT'S WHERE IT. 
          SO, WE'LL HAVE TO KEEP AN EYE ON THAT AS TO WHETHER OR NOT IT HAS A DOLLAR AMOUNT ATTACHED TO IT BUT CERTAINLY FROM THE PHILOSOPHY, I'M NOT IN FAVOR OF IT AND I WOULD HATE TO SEE US HERE LOCALLY TRY TO TAKE TAX DOLLARS OUT OF THAT TO DO THINGS THAT WE NEED TO DO. WE'LL FIND THE MONEY ELSEWHERE TO DO IT. BUT THE DOLLARS HERE ARE INTENDED TO ATTRACT NEW PEOPLE IN AND THAT'S WHERE THEY SHOULD STAY. SO. 
          >> BOARD MEMBER: SO THIS LEGISLATION IS BROAD. 
          THOSE DEVELOPMENTS DON'T HAVE TO BE IN CONJUNCTION WITH A 
          TOURIST. >> SPEAKER: CORRECT. 
          >> COUNCILMEMBER: THE PHILOSOPHY IS THAT TOURISTS HAVE TO DRIVE THE ROADS AND, YOU KNOW, THEY COME FOR CLEANER WATER AND THOSE KIND OF THINGS SO THAT'S WHY WE SHOULD SPEND MONEY ON THAT. 
          I DON'T TEND TO AGREE WITH THAT. PARKS AND RECREATION YOU COULD MAKE AN ARGUMENT DEPENDING ON WHAT THE PARKS AND/OR RECREATION FACILITIES ARE DOING. YOU CAN MAKE MAYBE A CASE FOR THAT ESPECIALLY IF IT'S, YOU KNOW, MULTI PURPOSE SPORTS FACILITY WHERE PEOPLE COME AND TAKE THE KIDS, YOU KNOW, TO PLAY TOURNAMENT BALL AND ALL THAT STUFF WHERE WE SEE FOLKS DO THAT. SO, YOU CAN MAKE AN ARGUMENT FOR THAT. BUT THE OTHER THING I THINK IS A LITTLE DICIER. BUT THE HOUSE HAS BEEN VERY -- AND I DON'T WANT TO SAY ANTI-TOURISM, ANTI-TOURISM BUSINESS, BUT THAT'S WHERE THAT PHILOSOPHY HAS BEEN TO, YOU KNOW, DO AWAY WITH VISIT FLORIDA. 
          THAT'S WHERE IT IS. NOT SO MUCH IN THE SENATE. 
          SO THE SENATE HAS PUT THE $50 MILLION IN THE BUDGET AND SAID NOT ONLY IS IT GOOD FOR THIS YEAR BUT WE WANT TO TALK ABOUT PRESERVING IT MOVING FORWARD. 
          BECAUSE FLORIDA WE'RE OPEN FOR BUSINESS BUT IF NOBODY IS TOLD YOU ARE OPEN FOR BUSINESS IT'S HARD FOR THEM TO MAKE THE DETERMINATION THEY WANT TO COME HERE. 
          MCDONALD'S, COCA-COLA, I MEAN, YOU COULD NAME -- APPLE, ALL THESE COMPANIES ARE VERY SUCCESSFUL COMPANIES. 
          THEY DON'T STOP ADVERTISING JUST BECAUSE YOU THINK THAT YOU KNOW THEY'RE THERE. BECAUSE AS SOON AS YOU STOP THEN THAT'S WHEN PEOPLE DECIDE TO GO SOMEWHERE ELSE BECAUSE YOU ARE NOT IN THEIR FACE REMINDING THEM EVERY DAY THAT YOU ARE AROUND. 
          SO THAT'S THE CASE WITH THE LEGISLATIVE UPDATE. 
          WE'LL KEEP OUR FINGERS CROSSED ON THAT. 
          [14.  Air BNB Voluntary Collection Agreement (VCA)]
AIRBNB AS KIM MENTIONED WE ARE ACTUALLY COLLECTING DOLLARS. 
          SO, NEXT TIME WE GET TOGETHER WE'LL HAVE A NUMBER AND THAT WILL PUT AN END TO AIRBNB ON THE AGENDA FOR THE FIRST TIME IN THREE-PLUS YEARS. [LAUGHTER] ONE OF THE LONGEST RUNNING AGENDA ITEMS IN THE HISTORY OF TDC HERE AT CLAY COUNTY. ANYBODY HAVE ANY QUESTIONS ON 
          THAT? >> BOARD MEMBER: IS THAT THE SAME PERCENTAGE THAT'S CHARGED ON THE ACCOMMODATIONS? 
          >> SPEAKER: YES. FIVE PERCENT. 
          >> COUNCILMEMBER: SO AT THE VERY LEAST, GARY, EVERYBODY'S EVEN AT LEAST IN TERMS OF THE CONTRIBUTIONS. 
          >> BOARD MEMBER: WE ARE BOTH SERVING THE SAME PURPOSE SO. 
          >> COUNCILMEMBER: YEAH. AND IT WAS I THINK ONE OF THE FIRST MEETINGS I EVER CHAIRED WE TALKED ABOUT AIRBNB. 
          THAT GOES BACK TO LIKE JANUARY OF 2016/17. 
          IT'S BEEN A LONG RUNNING SHOW AND TIME TO CLOSE AT THIS POINT. 
          [15.  Florida's First Coast of Golf Key Performance Indicators and Measurements]
          [01:50:04]
FLORIDA'S FIRST COAST GOLF. YOU SEE SOME GOLF TOURIST ACTIVITY WHICH IS SORT OF NICE ACTUALLY. 
          ONE OF THE CHARTS GOLF ROUNDS PLAYED IN NORTHEAST FLORIDA ACTUALLY EXCEEDED WHAT THE REST OF THE STATE IS DOING IN TERMS OF DEMAND. SO THAT'S A GOOD THING. 
          ANYBODY HAVE ANY YESES FOR KIM? -- QUESTIONS. 
          >> SPEAKER: I WOULD LIKE TO INFORM THE TDC THAT THE BOARD HAS DIRECTED US TO SEND OUT AN RFP FOR GOLF MARKETING SERVICES. 
          WE HAD SOLE SOURCEED THIS MARKETING INITIATIVE BEFORE FOR THE LAST 20 YEARS. AND SO WE'RE GOING TO DO AN RFP FOR THESE SERVICES. SO THAT WILL BE COMING UP. 
          >> COUNCILMEMBER: TO BE HONEST WITH YOU, I PERSONALLY DON'T THINK IT'S GOING TO CHANGE. I'D BE SURPRISED IF WE FOUND ANOTHER GOLF MARKETING AGENCY OUT THERE THAT DOES SOMETHING SIMILAR. BUT WE'RE GOING TO FIND OUT, I GUESS. ALL RIGHT NO QUESTIONS THERE. 
          WE MOVE ON TO OUR FAIRGROUNDS MASTER PLAN UPDATE AND BUSINESS 
          [16.  Fairgrounds Master Plan Update and Business Plan]
          PLAN. >> SPEAKER: I'M GOING TO TELL YOU THIS IS THE VERY, VERY FIRST DRAFT OF THIS DOCUMENT. 
          IT NEEDS A LOT OF WORK BUT I WANTED TO AT LEAST GIVE YOU SOMETHING TO LET YOU KNOW THAT WE WERE STARTING TO WORK ON IT AND REALLY, REALLY TRYING TO MOVE THE NEEDLE ON SOME THINGS. 
          THIS IS I THINK PROBABLY ALSO HOMEWORK. 
          ANY SUGGESTIONS THAT YOU ALL HAVE. 
          WE'RE WORKING DILIGENTLY ON THE FINANCIALS. 
          SO, KNOW THAT THIS IS JUST THE TIP OF THE ICEBERG ON THE FINANCIALS. WE'LL HAVE ESTIMATED ECONOMIC IMPACT. WE'LL HAVE THOSE NUMBERS -- WE DON'T HAVE THOSE YET. WE'LL HAVE SOME COSTS ANALYSIS AND DIFFERENT THINGS LIKE THAT. SO, KNOW THAT WE ARE CONTINUING TO WORK ON THIS. AND IF IT IS A FLUID DOCUMENT 
          RIGHT NOW. >> BOARD MEMBER: I JUST HAVE A FEW. I'M GLAD YOU CONDITIONED IT BECAUSE WHEN I LOOKED AT IT I HAD THE SAME REACTION. 
          I WAS LOOKING AT THE FIRST PAGE AND THAT WORD UNDERUTILIZED BROUGHT BACK MEMORIES BECAUSE THAT'S HOW I WENT TO THE CONFERENCE CENTER. WHEN I DEVELOPED A BUSINESS PLAN YOU HAVE TO GET -- I MEAN, THIS SEEMS VERY BROAD SWEEP. 
          YOU CAN'T BE EVERYTHING TO EVERYBODY. 
          AND IT ALSO WOULD GENERATE WHAT WE'RE GOING TO DO OUT THERE AT THE FAIRGROUNDS. SO I REALLY THINK WE NEED TO SCOPE IN WHERE OUR TARGET IS. YOU KNOW, OBVIOUSLY I DON'T NEED TO TELL YOU ABOUT THE PNL BECAUSE THE THING ABOUT THE P IN, L I -- PNL I WOULD MAKE SURE YOU IDENTIFY ALL THE DRIVERS. 
          WHAT'S YOUR AVERAGE PER EVENT. THOSE KINDS OF THINGS BY TYPE OF EVENT. THEN YOU NEED TO IDENTIFY WHERE WE'RE GOING TO TARGET TO INCREASE THE REVENUE STREAM. 
          YOUR PRICING IS ANOTHER ISSUE I WOULD KIND OF JOURNEY DOWN THE ROAD OF JUST SOME IDEAS. JOURNEY DOWN THE ROAD OF IF WE MAINTAIN THE SAME NUMBER OF EVENTS AS WE HAVE NOW AND WE WENT UP WITH PRICING WHAT WOULD THAT CREATE AND THINGS LIKE THAT. BECAUSE I'M LOOKING AT SOME OF THE PRICING BEING IN THIS LINE OF BUSINESS, I MEAN, IT'S GOOD PRICES BUT I'M WONDERING IF WE CAN'T GET MORE. 
          I DO HAVE A QUESTION AND I KEPT GOING BACK AND FORTH WHETHER I SHOULD ASK THIS. ON PAGE 10, ONE OF OUR TACTICS. 
          THE FIFTH TACTIC DOWN. WHAT DOES THAT MEAN? 
          >> SPEAKER: OKAY SO THAT IS A GREAT QUESTION. 
          ONE OF THE -- AND MAYBE WE NEED TO PHRASE IT DIFFERENTLY. 
          ONE OF THE -- SEVERAL OF THE WEEKENDS THAT ARE HARD TO SELL THE FACILITY IS AROUND CHRISTMAS OR CHRISTIAN FAITH-BASED HOLIDAYS. SO, WITH THAT BEING SAID, LET'S FIND SOME DIFFERENT FAITH-BASED GROUPS TO FILL THOSE. 
          IT DOESN'T MATTER IF IT'S SDMAS, THEY HAVE AN EVENT, LET'S GIVE THEM -- LET'S MAKE SURE THEY UNDERSTAND THAT THIS IS A VENUE. 
          SO WE JUST PROBABLY NEED TO POLISH THE WORDING. 
          >> BOARD MEMBER: I AGREE. >> COUNCILMEMBER: I THINK THE CONCEPT IS SIMILAR TO WHAT WE DO IN TERMS OF IF WE HAVE NEEDS IN TERMS OF BRINGING PEOPLE IN AT A CERTAIN TIME BECAUSE WE'RE UNDERSERVED AT THOSE PARTICULAR TIMES. 
          BUT I DO THINK THAT'S SORT OF A CLUMSY WAY TO PUT IT AND I THINK 
          [01:55:02]
WE CAN PROBABLY ADDRESS THAT IN A DIFFERENT FASHION. 
          BUT, AGAIN, THIS WAS THE FIRST BITE OF THE ELEPHANT. 
          AND THEY SAY YOU GOT TO EAT THE ELEPHANT ONE BITE AT A TIME. 
          THIS IS THE FIRST NIBBLE. SO, THERE YOU GO. 
          SO, CERTAINLY AS YOU LOOK THROUGH THAT THERE'S ANY ADDITIONS, CORRECTIONS, DIFFERENT SLANT TO SOMETHING PLEASE GET THAT TO KIM AND WE CAN MAKE THIS A LIVING DOCUMENT AS SHE GETS THOSE SUGGESTIONS TO INPUT THEM AND THEN WE CAN REVISIT THIS. AND YOUR COMMENTS IN REGARDS TO MANAGING, YOU KNOW, ZEROING IN ON DIFFERENT THINGS I THINK REALLY HITS HOME. NOW ONE THING I WILL SAY IS OBVIOUSLY WE WANT TO OPERATE THE FACILITY AT A PROFIT OR AS CLOSE TO, YOU KNOW, ZERO IN TERMS OF DOLLARS AND CENTS. 
          BUT AS A COUNTY GOVERNMENT WE ARE ALSO USING THE FACILITY TO BRING IN ECONOMIC IMPACT WHICH IS ABOVE AND BEYOND JUST DOLLARS AND CENTS. SO, WHEN YOU LOOK AT THE REVENUES AND THE EXPENSES, YOU ALSO HAVE TO COUNT IN THE IMPACT THAT THAT PARTICULAR, FOR EXAMPLE, THE FAIR, OBVIOUSLY HAS A HUGE ECONOMIC IMPACT ABOVE AND BEYOND JUST THE DOLLARS AND CENTS FOR RENTING THE FACILITY. SO THAT ALSO HAS TO BE FACTORED IN. IT DOESN'T HAVE TO BE THE ONLY FACTOR BUT IT DOES HAVE TO BE LOOKED AT DIFFERENTLY THAN IF YOU ARE LOOKING AT THINGS FROM A DOLLARS AND CENTS YOU'VE GOT TO OPERATE AT NEUTRAL IF NOT AS A PROFIT. 
          >> BOARD MEMBER: I HAVE A QUICK QUESTION. 
          WITH REGARDS TO THE FEE SCHEDULE AND STUFF -- WITH REGARDS TO THE FEE SCHEDULE AND I ASSUME THIS HAS PROBABLY HAPPENED BUT SINCE I'M NEW I'M GOING TO ASK. DO WE KNOW WHERE WE STAND AS FAR AS SIMILAR FACILITIES WITH REGARDS TO FEES? 
          >> SPEAKER: YES. >> BOARD MEMBER: OKAY. 
          AND THEN SO-SO THAT ONE DOLLAR FACILITY FEE PER TICKET IS SOMETHING ALSO THAT YOU WE'VE SEEN OUT THERE AT OTHER 
          FACILITIES? >> SPEAKER: YES. 
          >> COUNCILMEMBER: AS A MATTER OF FACT, TDC'S AROUND THE STATE DO IT IN DIFFERENT FUNCTIONS. I HAPPEN TO KNOW A COMMISSIONER FROM OSCEOLA COUNTY THAT SITS ON THE TDC BOARD THERE AND, OF COURSE, THEY'RE DEALING WITH DIFFERENT NUMBERS WITH KISSIMMEE AS ONE OF THE CONTRIBUTE BING AREAS. 
          BUT THEY JUST STRUCK A $10 MILLION DEAL WITH A SOCCER ORGANIZATION AND THEY'RE GOING TO GIVE THE SOCCER GROUP $10 MILLION TO BUILD THEIR FACILITY BUT AS PART OF THAT THEY GET A DOLLAR OR THEY GET A CONTRIBUTION OUT OF EACH TICKET FOR EACH ADMISSION FOR EACH EVENT THAT HAPPENS THERE. 
          SO, THERE'S A PAYBACK. WE'RE NOT THERE JUST YET. 
          BUT, YOU KNOW, GOING DOWN THE ROAD I THINK THAT'S SOMETHING THAT WE COULD PROBABLY LOOK AT. WE DON'T WANT TO BURDEN A PARTICULAR ORGANIZATION OR FACILITY BUT, AT THE SAME TIME, YOU KNOW, THAT WOULD BE PAID BACK SO WE CAN TAKE THAT MONEY AND BE ABLE TO ROLL THAT OVER AND DO SOMETHING ELSE WITH THAT TO CONTINUE TO BRING PEOPLE IN. JUST TO WHET YOUR APPETITE A BIT, GARY WILL APPRECIATE THIS, THAT PARTICULAR DISTRICT HAS $43 MILLION IN THEIR UNFUNDED BALANCE FOR PURPOSES OF TOURISM. 
          CAN GO BECAUSE WE DON'T HAVE  W- THAT MONEY. 
          BUT THEY HAVE A -- THERE'S A HOTEL FUND FOR FACILITIES THAT ARE -- I CAN'T REMEMBER THE NAME OF THE ROAD THERE. 
          192 IS THE 911. BUT BASICALLY TO IMPROVE FRONTS OF HOTELS SO THAT THEY'RE UP TO DATEND BETTER SIGNAGE AND ALL THAT KIND OF STUFF. IT IS A GRANT. 
          THEY HAVE TO PAY THOSE GRANTS BACK BUT THAT'S THE KIND OF THING THAT THEY DO WITH THEIR MONEYS. 
          BECAUSE THEY REALIZE OBVIOUSLY IF THE HOTEL LOOKS GOOD MORE PEOPLE ARE GOING TO WANT TO STAY THERE AND THAT JUST CONTINUES TO PUT MONEY INTO THE POT SO YOU CAN GO OUT AND ATTRACT MORE PEOPLE. THAT'S SOMETHING WE'LL HAVE TO MAYBE CONSIDERATE SOME POINT AND THAT WILL ALLOW US TO, AGAIN, NOT BE TOTALLY DEPENDENT ON BED TAX FOR REVENUES THAT WE CAN TURN AROUND AND GIVE BACK OUT TO KEEP ATTRACTING PEOPLE INTO TO STAY. ANYTHING ELSE ON THE BUSINESS PLAN? AGAIN, LET'S KEEP THAT A LIVING DOCUMENT. IF YOU HAVE IDEAS OR SUGGESTIONS, SHIP THOSE OFF TO KIM AND SHE CAN INSTALL THOSE AND WE CAN MAKE A -- REFINE IT AS WE GO ALONG AND GET TO A POINT WHERE WE CAN FINALIZE IT. SOME OF THOSE IS GOING TO BE SOME RESEARCH I THINK IN TERMS OF WHAT OTHER FACILITIES DO AND WHAT THEY CAN EXPECT AS FAR AS WHAT WE CAN EXPECT AS FAR AS A RETURN ON DOLLARS. IF WE SPEND A DOLLAR AT THE FAIRGROUNDS HOW DOES THAT COME BACK TO US AND SEE WHAT SOME OF THE OTHER COUNTIES DO WITH THAT. WHETHER IT'S BRADFORD OR 
          ALACHUA. >> BOARD MEMBER: IS THIS JUST YOUR EFFORT OR ARE YOU DOING IN IT CONJUNCTION WITH THE PARKS 
          [02:00:03]
          >> SPEAKER: IT IS A TEAM EFFORT. >> COUNCILMEMBER: PARKS AND REC WERE TASKED WITH MAKING SURE THEY COMPARED DOLLARS AND CENTS IN TERMS OF FEES WITH SURROUNDING COMMUNITY. 
          SO, WE'RE NOT OUT OF WHACK. ALTHOUGH THEY COULD ALWAYS BE TWEAKED OBVIOUSLY. ALL RIGHT. 
          SO, LET'S GO AHEAD AND WE'VE DONE THE VISITOR CENTER UPDATE SO I THINK WE CAN SKIP THROUGH THAT TO MAYBE UPCOMING EVENTS. 
          [18.  Upcoming Events Update]
          >> SPEAKER: YOU ALL HAVE YOUR EVENTS CALENDAR. 
          THERE ARE SO MANY THINGS HAPPENING. 
          I MEAN, ONE OF THE EVENTS, AND I'LL JUST DRAW SOME -- BEING THAT WE TALKED A LOT ABOUT THE MILITARY MUSEUM. 
          WE HAVE A BIG WEEKEND THE LAST WEEKEND OF MARCH IS A BIG MILITARY KIND OF FIRST RESPONDERS WEEKEND. 
          THE VIETNAM VETERANS CEREMONY IS MARCH 28TH. 
          BUT ALSO DURING THAT WEEKEND IS THE 9/11 NEVER FORGET MOBILE EXHIBIT AFT THE ORANGE PARK MALL. 
          AND THAT IS A MOBILE EXHIBIT ACTUAL FIREFIGHTERS THAT WERE THERE ON THAT DAY ARE TRAVELING WITH THIS EXHIBIT AND SHARING THEIR STORIES AND MAKING SURE THAT PEOPLE DON'T FORGET WHAT HAPPENED THAT DAY. SO I KNOW THAT'S DURING SPRING BREAK. SO, IT IS ANOTHER WAY TO BE A TOURIST IN YOUR OWN TOWN AND ENJOY EVERYTHING THAT'S GOING ON. TL THE RODEO IS COMING UP IN APRIL. THERE'S A LOT OF EVENTS HAPPENING. THERE'S NO SHORTAGE OF ACTIVITIES IN CLAY COUNTY. JUST A MATTER OF EVERYONE GETTING OUT AND ENJOYING THE PLACE WHERE WE LIVE AND WORK. 
          >> COUNCILMEMBER: ANYBODY HAVE ANY THOUGHTS? THAT'S A GREAT JOB AGAIN PUTTING THIS TOGETHER. 
          YOU CAN ALWAYS TELL KATE'S PUT IT TOGETHER BECAUSE SHE STABLES IN THE UPPER RIGHT-HAND CORNER. [LAUGHTER] COUPLE OF THINGS THAT I DON'T KNOW WHETHER WE SKIPPED OR WE'RE INTENDED TO BUT WE HAD TALKED ABOUT PRIOR WAS WE NEED TO TALK ABOUT AIRSTREAM AND 
          REALLOCATING MONEYS. >> SPEAKER: YES. 
          DID YOU WANT TO DO THAT? >> WE CAN GO AHEAD. 
          YEP. YOU HAVE ALREADY ALLOCATED $7,500 IN YOUR BUDGET FOR A GOLF TOURNAMENT BACK IN JANUARY WE 
          TALKED ABOUT THIS. >> COUNCILMEMBER: MARTIN LUTHER 
          KING WEEKEND. >> SPEAKER: IT WAS AT YOUR LAST MEETING. IT'S IN YOUR BUDGET. 
          IT'S ALREADY ALLOCATED. THE GOLF BIDS AND THE GOLF TOURNAMENT DID NOT COME TO FRUITION. 
          SO THAT MONEY IS STILL ALLOCATED BUT THOSE EVENTS ARE NOT HAPPENING. SO, I'M GOING TO TURN IT OVER TO 
          JOEL AT THIS POINT. >> SPEAKER: SO WE'RE REQUESTING TO REALLOCATE THAT MONEY FROM THE GOLF TOURNAMENT OVER TOWARDS THE USA CYCLING EVENT AS WE'RE GOING THROUGH THE FUNDRAISING PORTION OF THIS IT HELPS US DRASTICALLY AS WE'RE GOING AFTER GRANTS AND SUPPORT TO HAVE THE TDC'S SUPPORT FROM THAT STANDPOINT. SO, I'LL LEAVE IT KIND OF OPEN 
          IT UP FOR QUESTIONS >> COUNCILMEMBER: MAYBE YOU CAN TELL US WHAT WOULD THE MONEYS BE USED FOR? 
          WHAT'S YOUR VISION? >> SPEAKER: SO AT THE END OF THE DAY WE'VE GOT ABOUT 20 TO $25,000 IN EXPENSES WE'RE RAISING THE MONEY FOR TO BRING THE EVENT HERE. 
          TWO OF OUR BIGGEST LINE ITEMS ARE POLICE AND FIRE RESCUE. 
          WE HAVE TO SHUTDOWN ROADS. WE HAVE TO HAVE AMBULANCES ON CALL OR NOT ON CALL, ON SITE, AND THOSE ARE OUR BIGGEST TWO LINE ITEMS RIGHT NOW. WE'VE GOT TO PAY FOR SOME OF THE FACILITY RENTAL AT SOME OF THE VENUES. 
          AND THEN THE LAST PIECE IS AND WE'RE GOING TO LAUGH IS PORT ALETS. WE HAVE TO -- AS PART OF THIS WE HAVE TO ORDER THE LARGE HANDICAPPED BATHROOMS THAT ARE EXCLUSIVELY FOR THE RACERS FOR DRUG TESTING. 
          WE HAVE TO HAVE ONE MEN AND ONE WOMEN. 
          AND THAT'S GOT TO BE AT EACH OF THE VENUES. 
          SO IT'S ACTUALLY VERY -- THOSE ARE KIND OF VERY DELICATE FROM THE EVENT STANDPOINT. BUT I THINK THE TWO BIGGEST LINE ITEMS RIGHT OFF THE BAT ARE THE POLICE AND FIRE RESCUE. 
          AND WE'RE STILL FINE TUNING THOSE NUMBERS AS WE GO THROUGH LITTLE BITS AND PIECES COMING UP. 
          [02:05:01]
IN THE NEXT COUPLE WEEKS WITH FIRE RESCUE. 
          HERE'S WHAT THEY'RE ASKING FOR, HERE'S WHAT WE CAN DO, THEN WE MEET IN THE MIDDLE. THEN OBVIOUSLY THE SAME THING FROM POLICE. FROM THE SHERIFF'S OFFICE. 
          THEY'VE BEEN GREAT. THEY LOVE THE EVENT. 
          THEY WANT TO HELP US. AND THEY'RE DOING AS MUCH AS THEY CAN. BUT IT'S ALSO A MAJOR MANPOWER PIECE, TOO. TO HELP SUPPORT THIS EVENT. 
          >> BOARD MEMBER: HAVE WE PREVIOUSLY ALLOCATED ANY FUNDS 
          TOWARDS USA CYCLING EVENT? >> SPEAKER: WE'VE NEVER HOSTED 
          THIS BEFORE. >> COUNCILMEMBER: BUT PRIOR TO THIS MOMENT IN TERMS OF THE DEVELOPMENT OF -- OTHER THAN THE FEE THAT WE PAY AIRSTREAM VENTURES TO BE OUR SPORTS MARKETING ARM, NO, THERE'S BEEN NO MONEYS ALLOCATED. 
          >> BOARD MEMBER: QUESTION. THE FIVE DOLLAR REBATE PER ROOM. 
          WHAT IS THAT MONEY USED FOR? SPEAKER THAT ALSO IS GOING TO GO TOWARDS PAYING OUR EXPENSES. THE ONE THING AS WE'RE GOING THROUGH THIS AS WE'VE EXPERIENCED IN OTHER EVENTS BEFORE, NOT ALL THE ROOMS ARE GOING TO END UP TRACKING IN THE ROOM BLOCK. THAT'S OUR GOAL. 
          THAT'S WHAT OUR PUSH IS. AND ESPECIALLY WITH IT BEING A CONDENSED TIMEFRAME. IF THIS WAS -- AND I GO BACK TO WHAT I SAID EARLIER. NORMALLY YOU'VE GOT A YEAR IN ADVANCE TO BUILD SOME OF THIS OUT. 
          WE'VE GOT THREE MONTHS. AND PART OF THAT BED TAX PIECE OR THE REBATE BACK FROM THE HO HOTELS, WHILE WE'RE PUSHING EVERYBODY IN TO CLAY AND ASKING THEM TO BOO THROUGH THE LINKS AND THROUGH THE WEBSITE AND, FOR EXAMPLE, AT THE PUD OF THE DAY YOU'RE GOING TO HAVE A NUMBER THAT'S GOING TO SAY THAT, JOEL, I ONLY GOT TEN ROOM. 
          I'M GOING TO HAVE A NUMBER FROM THE PARTICIPANTS THAT SAYS I GOT 60 ROOMS AT YOUR HOTEL. HOW DOES THAT -- IT'S THAT MEETING -- THAT'S KIND OF HELPS US KIND OF SERVE AS A BACKSTOP ON THAT. RIGHT NOW WE'VE GOT AROUND I THINK ROUGHLY 600 ROOMS. 5 TO 600 ROOMS IN THE ROOM BLOCK THAT WE'VE GOT DEDICATED THAT EVERYBODY FROM THE HOTEL SIDE HAS PUT INTO THE BLOCK AT DOLLARS. 
          BUT THAT'S ALSO COUNTING A COUPLE OF HOTELS IN ST. JOHNS AND DUVAL. BECAUSE WE KNOW EVERYBODY, ONCE AGAIN, EVERYBODY'S ALREADY GOT BUSINESS ON THE BOOKS SO IT'S GOING TO FILL EVERYBODY UP IN CLAY COUNTY AND THEN WE'VE GOT TO ALSO HAVE SOME OPTIONS FOR EVERYBODY AS CLOSE AS POSSIBLE. 
          >> BOARD MEMBER: JOEL, SO WHY ARE WE, YOU KNOW, WHEN WE'RE TALKING ABOUT LIKE THE $25,000 THAT WE'RE GOING TO COVER FOR POLICE OR WHATEVER THE AMOUNT IS, WHY IS USA CYCLING NOT COVING THAT AS PART OF THEIR EXP 
          EXPENSES TO HAVE THE EVENT? >> SPEAKER: SO USA CYCLING IS -- THIS IS A UNIQUE EVENT BECAUSE THEY HAVE A VERY LARGE NUMBER THAT THEY HAVE TO COVER ON THEIR OWN EXPENSES. 
          SO, INSTEAD OF US HAVING TO RENT ALL THE BIKE RACK AND FENCING THAT THEY NEED AT EACH OF THE VENUES, THEY'RE BRINGING ALL THAT. INSTEAD OF US HAVING TO PROVIDE THE MANPOWER AND GO HIRE TEMPORARY PEOPLE TO HELP BUILD ALL THE SCAFFOLDING AT THE START/FINISH LINE, WHEN WE DO THE CRITERION, THE NASCAR TYPE RACE, WE'RE GOING TO HAVE OUR TEAM WILL BE THERE BUT ALSO THEY'VE GOT A CREW OF 10-15 PEOPLE COMING IN FROM OUT OF TOWN THAT ARE GOING TO HELP BUILD THESE VENUES. SO, THEY'VE GOT A SIGNIFICANT EXPENSE ON THEIR OWN TO BRING THESE EVENTS IN. 
          AND AS YOU PIECE THESE EVENTS TOGETHER THERE'S CERTAIN PARTS THAT YOU ARE ASKING FOR. THERE'S CERTAIN PARTS THEY'RE ASKING FOR. AT THE END OF THE DAY THEY'RE LOOKING AT US TO TAKE A LOT OF THE LOCAL EXPENSES ON -- FIRE RESCUE, POLICE BEING TWO OF THOSE. 
          T THEPORTALETS IS ONE WE'RE WORKING ON ANGLES TO SHAVE THAT DOWN AS MUCH AS POSSIBLE. 
          BUT IT IS A NUMBER THAT WE'VE GOT TO COVER. 
          >> BOARD MEMBER: I HAVE A QUESTION. 
          AND I SOUND LIKE THE MOST HATEFUL PERSON TONIGHT. 
          I DON'T KNOW WHY. BUT IT'S NOT THAT AT ALL. 
          BUT IF THE GOLF HAD HAPPENED, WOULD YOU BE IN FRONT OF US SAYING I'VE GOT TO HAVE THIS AMOUNT OR IT'S NOT GOING TO -- THE CYCLING'S NOT GOING TO HAPPEN? 
          >> SPEAKER: NO WE WOULDN'T. WE WOULD BE ASKING YOU FOR A NUMBER BUT IT WOULDN'T BE -- MAY NOT BE AS MUCH BUT IT'S ALSO THE ONE THING IS WE'RE GOING AFTER GRANTS AND SOME OTHER SPONSORS. 
          IF THERE'S NO BUY-IN FROM THE COUNTY FROM A SUPPORT STANDPOINT, THEN SPONSORS ARE GOING TO BE RELUCTANT TO KRNT. 
          THE OTHER PIECE OF THIS IS AS WE'RE DEVELOPING IT, THE GOAL 
          [02:10:05]
IS, IS TO NOT TOUCH IT AND THEN WE JUST KEEP ROLLING THIS OVER 
          TO THE NEXT EVENT. >> BOARD MEMBER: OKAY. 
          I JUST DIDN'T WANT IT TO BE LIKE HEY IT'S THE PENILLICET WE DON'T 
          NEED IT BUT LET'S SPEND IT. >> SPEAKER: THE GOAL IS THAT WE HAVE ENOUGH MONEY, MORE THAN ENOUGH MONEY THAT WE'RE ABLE TO SAY OKAY THE SF7,500 YOU ALL KE IT, WE DON'T TURN IN THE REIMBURSEMENT AND WHAT'S THE NEXT EVENT. 
          WHAT'S THE NEXT EVENT. >> BOARD MEMBER: FOR US NOT TO ALLOCATE IT TO SOMETHING OUTSIDE OF THIS PROGRAM. 
          >> SPEAKER: CORRECT. >> BOARD MEMBER: I GET THAT. 
          THANK YOU. >> BOARD MEMBER: SO ARE WE SAYING THAT THIS IS GOING TO GO THROUGH THE GRANT PROCESS? 
          >> COUNCILMEMBER: WELL, I MEAN, WE COULD PUT IT THROUGH THE GRANT PROCESS BUT JUST BY THE ROOM NIGHTS THEY'RE TALKING ABOUT WE ALREADY KNOW THAT IT EXCEEDS THE -- 
          >> BOARD MEMBER: I THINK WE NEED TO. 
          I MEAN, WE GOT TO DO THE MARKETING THING RIGHT. 
          >> BOARD MEMBER: PRODUCT DEVELOPMENT. 
          >> BOARD MEMBER: YEAH. >> BOARD MEMBER: THAT WAY WE TALKED ABOUT CONSISTENCY EARLIER. 
          THAT WAY AT LEAST WE'RE CONSISTENT. 
          >> BOARD MEMBER: BUT ISN'T IT OUR PRODUCT? 
          I'M CONFUSED NOW. >> BOARD MEMBER: WELL YEAH 
          THAT'S WHY WE'RE CLARIFYING. >> BOARD MEMBER: WE'VE ASKED THEM TO GO OUT AND FIND THIS ORGANIZATION. 
          >> COUNCILMEMBER: THAT'S WHAT I WAS GOING TO SAY. 
          I THINK THIS IS DIFFERENT BECAUSE -- 
          >> BOARD MEMBER: I FEEL LIKE IT IS DIFFERENT. 
          I'M NOT OPPOSED TO KEEPING THAT MONEY ALLOCATED FOR THIS ROUNDABOUT PROJECT I JUST WANTED TO MAKE SURE IT WASN'T A CASE WHERE, YOU KNOW, OH GUESS WHAT WE HAVE $7,500 SUDDENLY THAT 
          APPEARED THAT WE NEED HELP WITH. >> SPEAKER: THE IDEAING LET'S 
          KEEP THIS JUST ROLLOVER. >> BOARD MEMBER: THE OTHER THING THAT I AM GOING TO ASK YOU ALL TO KEEP IN MIND IS THAT THIS EVENT IS -- I MEAN, IF WE WERE TO ASK THEM TO DO AN APPLICATION, WE WOULDN'T EVEN REVIEW IT AND VOTE IT ON UNTIL OUR MAY MEETING. IT WOULDN'T BE APPROVED AT THE BOARD LEVEL UNTIL PROBABLY P LIKE MAYBE A WEEK-AND-A-HALF BEFORE THE EVENT. SO, JUST KEEP THAT IN MIND AS 
          WELL. >> BOARD MEMBER: YEAH I THINK THIS $7,500 FLOATING AROUND SHOULD BE APPLIED TO SAME PUR PURPOSES NOT DIRECTLY TO THE USA CYCLING THOUGH. BECAUSE I THINK USS CYCLING WAS ALREADY A PLANNED EVENT THAT SHOULD HAVE OCCURRED OR IS HAPPENING REGARDLESS. WHETHER GOLF HAPPENING OR NOT. 
          SO WE CAN KEEP THIS FUND TOWARDS THE FUTURE PURPOSE BRINGING IN 
          MORE EVENTS. >> BOARD MEMBER: SO WHAT ARE WE 
          CLASSIFYING THIS AS? >> SPEAKER: RIGHT NOW IT'S U UNDER -- LET ME LOOK. IT IS UNDER PARTNER DEVELOPMENT SPONSORSHIPS UNDER PRODUCT DEVELOPMENT. 
          >> BOARD MEMBER: AND I'M SURE, JOEL, YOU GUYS HAVE PUT DOWN YOU SAID 600 ROOM NIGHTS IS WHAT YOU ARE GENERATING? 
          >> SPEAKER: WE'VE GOT ROUGHLY 600. 
          I'M GOING TO GO 550 ROOMS IN THE BLOCK. 
          >> BOARD MEMBER: I THINK EVERY ROOM IS STAYING FOR FIVE KNIGHT 
          NIGHTS RIGHT? >> SPEAKER: WHEN YOU START MULTIPLYING OUT IT HITS 2,500 TO 4,000 ROOM NIGHTS WHICH IS THE BALLPARK IDEA WE'RE LOOKING AT FROM THE EVENT. 
          >> BOARD MEMBER: AND I THINK MOST OF THE ROOMS THAT MY PROPERTY HAVE GIVEN I THINK THEY'RE PRETTY MUCH PICKED UP. 
          BECAUSE EVERY TIME SOMEBODY CALLING THEY'RE PICKING UP MULTIPLE ROOMS AT A TIME. SO I THINK THAT REVENUE IS GOING TO BE SOLID. I CAN PROBABLY GUARANTEE YOU THAT. BECAUSE PEOPLE WILL TEND NOT TO TRAVEL TO ST. AUGUSTINE FLOSS 3 THEY REALLY HAVE TO. 
          SO THEY HAVE ROOM ALLOCATED HERE THAT IS WHERE THEY WILL STAY BECAUSE IT'S CLOSER. WHICH MEANS I THINK YOU WILL GENERATE OVER $15,000 OUT OF THE HOTEL REVENUE ITSELF. AND I THINK BESIDES THAT WHATEVER SPONSOR SHIPS OR ANYTHING ELSE THAT YOU GUYS CAN GENERATE, I THINK YOU ARE PRETTY CLOSE TO 
          THE $25,000 MARK. >> SPEAKER: AND LET ME PIGGYBACK ON THAT. I GOT TO PUT MY SPONSORSHIP HAT ON AND PROTECT MY HOTEL HAT ON. ONE OF THE THINGS YOU EVER GOING TO SEE COMING IN THE NEXT WEEK IS A PUSH ON OUR SPONSORSHIP PIECE. WE'RE MEETING WITH PEOPLE WE'VE ALREADY GOT SOME SPONSORS ON BOARD. 
          WE'VE CREATED A -- OUR USER ONLINE TICKET FRIENDS AT 904TIX.COM. IF YOU GO TO THEIR WEBSITE OUR EVENT IS IN THEIR HEADER RIGHT NOW. 
          [02:15:01]
AS PART OF THAT WE'VE GOT FOUR DIFFERENT LOWER LEVEL SPONSORSHIPS. STARTS AT $250, $500, $1,000 AND $2,000. 
          WE HAVE AN INDIVIDUAL VIP TICKET OF $100. 
          ALL OF THAT IS TO HELP PUSH SPONSORSHIPS FOR THE EVENT BUT ALSO GET YOU TO BUY-IN FOR THE VIP PARTY AND EVERYTHING WE'RE DOING ON SUNDAY AT THE NASCAR RACE. 
          SO, WE'RE REALLY PUSHING THE SUNDAY PIECE AS THE FAN OPPORTUNITY, THE COMMUNITY ENGA ENGAGEMENT, BECAUSE THE ROAD RACE, HI AND WE'LL SEE HIM IN AN HOUR. SO THE CRITERION IS REALLY OUR FUN FESTIVE DAY, GET THE COMMUNITY INVOLVED. 
          SO, WE'RE GOING TO DO -- WE'RE DOING SOME NEAT THINGS. 
          WE'RE STILL WORKING ON A COUPLE THINGS WE GOT TO GET APPROVED BY THE SHERIFF'S OFFICE ON BUT IT'S GOING TO BE A BIG PUSH ON THAT JUST, YOU KNOW, TWO TO FOUR TICKETS AND BEING ABLE TO SAY YOU ARE PART OF THE EVENT. SO THAT'S THE OTHER PIECE THAT'S 
          KIND OF OUT THERE TOO ON THIS. >> COUNCILMEMBER: YEAH, YOU KNOW, BOTTOM LINE IS WHEN JOEL SAID LOOK I NEED $7,500 AND I'LL BRING A NATIONAL COMPETITION HERE TO CLAY COUNTY THAT'S GOING TO BOOK UP 500-600 ROOMS AND BRING 800 COMPETITORS PLUS THEIR FRIENDS AND FAMILY TO THE COUNTY WITH A $2.3 MILLION, YOU KNOW, IMPACT, WE WOULDL THANK YOU JOE CAN WE WRITE YOU THE $7,500 CHECK. BOTTOM LINE IF HE NEEDS THE $7,500 I'M ALL FOR IT. AND, YOU KNOW. 
          >> BOARD MEMBER: SO YOU NEED A MOTION. 
          >> COUNCILMEMBER: THAT WOULD BE APPROPRIATE, YES. 
          >> BOARD MEMBER: I SO MOVE. >> COUNCILMEMBER: YOU'RE GOOD AT 
          THOSE MOTIONS. >> BOARD MEMBER: THIS WILL BE A CONTINGENCY FUND LET'S SAY ON THAT LINE ITEM. 
          >> COUNCILMEMBER: MY SUGGESTION WOULD BE THAT WE REALLOCATE THE $7,500 IN THE BUDGET, PUT IT IN KIMBERLY'S HARNTDS IN TERMS OF IF THEY NEED IT THEY CAN TALK TO HER AND IT CAN BE A REQUESTED 
          THING AS NEEDED, IF NEEDED. >> BOARD MEMBER: I'LL SECOND. 
          >> COUNCILMEMBER: ANY OTHER DISCUSSION, DEBATE? STEVEN, DO YOU HAVE ANY THOUGHTS? GARY? OKAY. 
          ALL RIGHT ALL IN FAVOR PLEASE SAY AYE. 
          ANY OPPOSED? MOTION CARRIES 8-0. 
          >> BOARD MEMBER: I DO HAVE A REQUEST AFTER WE'VE MADE THE VOTE. I DON'T KNOW QUITE HOW THE CONTRACT IS WORKING. THIS IS MY EVENT, THIS IS THEIR EVENT, WHOSE EVENT. IT WOULD BE NICE FOR US ALL TO GET A PICTURE SO THAT WE KNOW ARE THEY BRINGING OUR EVENTS OR DO WE NEED TO BE PART OF THAT? OR DO WE -- SO WE NEED TO GET A PICTURE OF THAT BECAUSE THAT'S THAT IS WHAT MADE ME I WAS REALLY HESITANT I DIDN'T KNOW IF I WAS DEALING WITH A PRODUCT 
          DEVELOPMENT REQUEST. >> SPEAKER: SO THE CONTRACT IS STILL -- WE'RE CLOSE TO BEING COMPLETE. 
          THE WAY WE'VE HANDLED USA CYCLING BECAUSE WE'VE HAD TO DO THAT IS USA CYCLING HAS CONTRACTED WITH AIRSTREAM VENTURE. THE TOURISM DIVISION AND THE COUNTY IS HERE TO SUPPORT THEM IN THAT EFFORT. 
          JUST LIKE WE WOULD ANY OTHER SPORTING EVENT OR EVENT THAT WOULD COME TO CLAY COUNTY. SO, CONTRACTUALLY THE COUNTY IS NOT INVOLVED UNTIL PUBLIC SAFETY BECOMES INVOLVED. 
          AND THAT AGREEMENT IS SIGNED. AND THE SHERIFF'S OFFICE AND ALL OF THOSE PUBLIC ENTITIES. BUT THAT'S HOW ALL OF THE EVENT CONTRACTS WILL WORK GOING FORWARD. 
          AIRSTREAM VENTURES IS THE EVENT CONTRACTOR. 
          >> BOARD MEMBER: YOU ARE GOING TO SEE CERTAIN EVENTS LIKE THIS THAT ARE CONTRACTING WITH US BECAUSE YOU'VE HIRED US TO BRING EVENTS IN. BUT ALSO THEY DON'T WANT TO HAVE ALL THEIR LAUNDRY AIRED OUT IN A THE PUBLIC RECORD. 
          SO, WHEN YOU ARE WORKING WITH US, THERE'S SOME -- WE'RE ABLE TO NEGOTIATE THE DEAL AND THEN KIND OF WORK FORWARD. 
          WHEN WE'RE TALKING ABOUT LIKE THE RUGBY GUYS I MET WITH TODAY. 
          THEY MAY NOT CONTRACT WITH US BECAUSE WE MAY NOT BE RUNNING THE EVENT. IT MAY BE THEIR EVENT. 
          WE'RE BOOKING IT AT THE FACILITY. 
          AND PUSHING IT TOWARDS THE COUNTY ADMIN FROM PARKS AND REC STAND POINT, FROM A TOURISM STAND POINT. 
          YOU MAY NOT SEE ANYTHING OTHER THAN GREAT GUYS WE GOT THE RUGBY 
          [02:20:03]
EVENT WE'RE DOING THIS. WE MAY HELP SUPPORT AND MARKET 
          IT BUT IT MAY NOT BE OUR EVENT. >> BOARD MEMBER: I HAVE A QUESTION. I'M MARKETER. 
          AS AN EXAMPLE, THE CYCLING EVENT. 
          YOU KNOW, IT'S ON THE RADIO. COME JOIN US BECAUSE I ASSUME WE WANT ATTENDEES NOT JUST CYCLISTS. 
          COME JOIN US AT, YOU KNOW, THE FAIRGROUNDS OR WHEREVER IT'S GOING TO BE BROUGHT TO YOU BY YOUR TITLE SPONSOR I'M SURE. 
          BUT, YOU KNOW, NOT ONLY ARE WE WANTING TO BRING VISITORS IN BUT WE WANT TO MARKET THEY'VE BEEN HERE. 
          AND WHY THEY'RE HERE. SO, WHERE WILL WE THE COUNTY 
          FALL IN TO THAT? >> SPEAKER: THAT'S WHERE -- SO IF YOU GO ON OUR WEBSITE RIGHT NOW IT'S CLAY COUNTY LOGOS ON THERE AS A SUPPORTER OF THE EVENT. 
          EVERYTHING IS PUSHING CLAY COUNTY. 
          YOU DON'T SEE MUCH FROM AN AIRSTREAM STANDPOINT. 
          IT'S ALL CLAY COUNTY. WHAT TO DO IN CLAY COUNTY. 
          AND TONIGHT I'LL TRY TO GET EVERYBODY A LINK TO OUR LANDING PAGE. THERE'S A WEB PAGE ON THE USA CYCLING SITE FOR THE EVENT WHICH IS MAINLY FOR THE RACERS. 
          I'M RACING I NEED TO KNOW WHAT THE COURSE IS AND SOME OF THAT STUFF. OUR WEBSITE IS I'VE SIGNED UP, WHAT DO I NEED TO KNOW ABOUT CLAY COUNTY. 
          WE'VE GOT A LIST OF ALL OF OUR HOTELS AND THE RATES, DIRECT LINKS TO BOOK. WE'VE BUILT THAT OUT. 
          WE'VE GOT A PAGE FOR OUR SPONSORS. 
          WE'RE BUILDING THAT'S CONTINUALLY UPDATING AS WE GET PEOPLE ON BOARD. THAT IS WHERE THE CLAY PIECE IS, IS THROUGH THOSE DIGITAL CHANNELS. 
          WHEN THEY SEND OUT THE GUIDE TO ALL THE RACERS ABOUT THE EVENT, THERE'S GOING TO BE INFORMATION ABOUT CLAY COUNTY. 
          HEY HERE'S THE LINK TO FIND OUT WHERE TO STAY, WHERE TO EAT, WHERE TO DRINK, ALL THOSE THINGS. 
          WHERE TO SHOP. ALL OF THAT IS KIND OF BUILT IN TO WHAT'S GOING ON WITH THE EVENT. 
          SO, FROM THE MARKETING PIECE, THERE'S SOME STUFF WE'LL SEE VISIBLY. THERE WILL BE SOME STUFF THAT IS HAPPENING THAT WE WON'T SEE. LIKE THE GUIDE FOR THE RACERS. 
          >> SPEAKER: IN ADDITION TO THAT WE'RE WORKING WITH STATE AND LOCAL BICYCLE ORGANIZATIONS THAT ARE EXTREMELY EXCITED THAT THIS EVENT IS COMING. SO WE MAY HAVE VOLUNTEERS COME FROM SOUTH FLORIDA BECAUSE THEY'RE JUST SO PASSIONATE ABOUT THIS EVENT. SO WE PLAN TO USE THIS NOT ONLY AS JUST AN EVENT BUT I THINK THAT WE WILL BE ABLE TO RETARGET NOT ONLY THE VOLUNTEERS BUT ALSO THE COMPETITORS AND THAT ARE 
          FAMILIES AS WELL. >> SPEAKER: AND THEN PUTTING BACK MY SPORTS TOURISM HAT. THE OTHER PIECE OF THIS PUZZLE IS WE'RE GOING TO PUT ON A HECK OF A SHOW. 
          THE USA CYCLING PEOPLE ARE GOING HAVE A GREAT EXPERIENCE AND THEN WHEN THEY GO BACK TO COLORADO SPRINGS THEY'RE GOING TO SHH LIKE THOSE GUYS IN CLAY COUNTY HAVE GOT IT TOGETHER. 
          WE THREW THEM EVERY FASTBALL AND CURVEBALL AT THE SAME TIME AND THESE GUYS KEPT HITTING HOME RUNS. 
          THAT ULTIMATELY AT THE END OF THE DAY IS OUR MAIN GOAL. 
          GET THEM IN A POINT THAT THEY'RE COMFORTABLE WITH WHAT WE'RE DOING, HOW THE EVENT RUNS, THEY HAVE A GREAT EXPERIENCE. 
          THEN WHEN THEY GO BACK, MAN WE GAY THEM AN EVENT AND THEY HAD FOUR MONTHS AND THEY PULLED IT OFF IN SPADES. 
          >> BOARD MEMBER: I'M JUST TRYING TO UNDERSTAND THE FRAMEWORK A LITTLE MORE, JOEL. AND AGREE WITH THE CHAIR'S EARLIER. I MEAN, YOU CAN'T JUST IRON IT DOWN TO A PNL. THERE'S A LOT OF INCORRECT AND THAT'S WHAT WE'RE -- INDIRECT. AND THAT'S WHAT WE'RE HERE FOR. 
          TO DO ALL THE INDIRECT TO BRING ECONOMICS TO ALL THE BUSINESS WITHIN. BUT I STILL WANT TO JUST UNDERSTAND. NOW, WHEN YOU CONTRACT THE EVENT, THE PNL IS YOURS. WHEN YOU TOSS IT TO OUR WRECK WRAPPINGSS DEPARTMENT, IT'S ON THE EVENT HOLDER. 
          >> SPEAKER: AND WE'LL USE THE CORN HOLE EVENT. 
          WHEN WE COME BY TOMORROW. HE'S ON THE HOOK FOR THAT. 
          WE'RE HELPING COORDINATE THE CONVERSATION AND TALKING AND SELLING THE DESTINATION, SELLING THE VENUE. 
          HEY HERE'S SOMETHING. AND THEN FROM AN AIRSTREAM STAND POINT IF YOU BOOK IT HERE, HERE'S SOME THINGS, YOU GET SOME ADDED STUFF WITH US. WE'RE GOING TO HELP YOU MARKET. 
          WE'RE GOING TO HELP YOU DO PUSH FROM OUR SIDE. 
          AT THE END OF THE DAY IT'S NOT OUR EVENT. 
          IT'S GOING TO BE HIS EVENT. NOW IF HE WANTS TO HAVE THAT CONVERSATION WHERE HE WANTS IT TO BE OUR EVENT, THEN WE CAN HAVE THAT CONVERSATION. BUT AT THE END OF THE DAY, RIGHT NOW, THAT ONE IS MORE SHAPED UP AS WE'RE GOING TO SIT DOWN WITH YOU GUYS, PUT TOGETHER A DEAL, AND THEN PUT TOGETHER THE SUPPORT PLAN AND HOW HE WANTS TO DO IT AND THEN KIND OF BUILD IT 
          FROM THERE. >> BOARD MEMBER: OKAY. 
          [02:25:01]
          >> BOARD MEMBER: SO JUST TO CLARIFY AGAIN. 
          THE USA CYCLING IS BASICALLY OUR EVENT? RIGHT? I MEAN, JUST TO DEFINE -- LIKE OUR PRODUCT DEVELOPMENT -- NO. BECAUSE -- 
          >> SPEAKER: IT IS A -- >> BOARD MEMBER: BECAUSE WE ASKED THEM TO FIND, YOU KNOW, BASICALLY AT THE BEGINNING BEFORE WE CONTRACTED WITH YOU IS, HEY, LET'S HAVE A CONTRACT WITH YOU BECAUSE WE WANT YOU TO FIND THESE EVENTS FOR US AND TO HAVE TO DEVELOP THESE PRODUCTS FOR US SO THAT THEY CAN HAVE THE EVENT. SO, ESSENTIALLY REALLY IT'S OUR EVENT. I MEAN, EVEN THOUGH IT'S 
          CONTRACTED WITH THEM. >> SPEAKER: I THINK WE HAVE -- I AM GOING TO TELL YOU THIS. AND I'M SORRY THAT COURTNEY ISN'T HERE BUT I'VE ALREADY BEEN TOLD THIS SO I'M GOING TO RELAY THE MESSAGE. IT IS NOT OUR EVENT. 
          IT IS NOT A COUNTY EVENT IN ANYWAY, SHAPE OR FORM. 
          THE CONTRACT IS WITH AIRSTREAM VENTURES. 
          AND IT IS THEIR EVENT. CLAY COUNTY IS SUPPORTING WITH DESTINATION INFORMATION. WE'RE THE VENUE. 
          >> BOARD MEMBER: AND THAT'S WHY I HAD MENTIONED EARLIER ABOUT LIKE JUST HAVING THAT CONSISTENCY. 
          BECAUSE, YOU KNOW, WE LOVE IT AND WE'RE SUPER EXCITED IT'S COMING. IT IS A GREAT EVENT. 
          BUT, YOU KNOW, JUST -- I JUST WANTED TO BE CAUTIOUS. 
          BECAUSE I DON'T WANT TO, LIKE, WELL WHAT'S THE DIFFERENCE BETWEEN THE STRAWBERRY FESTIVAL OR THE WATERMELON FESTIVAL. 
          >> SPEAKER: CAN YOU BRAG THIS EVENT IS IN CLAY COUNTY? 
          ABSOLUTELY. >> COUNCILMEMBER: BUT THE DIFFERENCE IS THE STRAWBERRY FESTIVAL COMES TO US AND SAYS WE'D LIKE TO RENT YOUR FACILITY FOR TWO DAYS FOR $1,800 FOR THE WEEKEND. WE ASKED JOEL AND WE'RE PAYING HIS COMPANY TO GO OUT AND CREATE THESE EVENTS OR BRING THESE EVENTS TO US WHICH WILL GIVE US THE IMPACT FINANCIALLY ON THE COMMUNITY AND ALSO THE PUBLIC RELATIONS AND MARKETING VALUE THAT PEOPLE WILL KNOW WHERE CLAY COUNTY IS. 
          SO, THERE'S A FINE LINE. LEGALLY, IT'S HIS EVENT. 
          HE'S ON THE HOOK FOR MAKING SURE THAT EVERYTHING IS PAID FOR. 
          AND THAT IS THE DIFFERENCE. AND THE SECOND THING IS, NOT ONLY THE USA CYCLING WOULD NOT WANT TO BE OUT IN THE PUBLIC VENUE IN THE SUNSHINE, BUT THERE ARE THINGS AS A COUNTY THAT WE CANNOT DO THAT JOEL CAN DO IN TERMS OF SPONSORSHIPS AND OTHER THINGS. WE'D HAVE TO GO OUT AND BID OUT THE PORT ALETS. WE WON'T BE ABLE TO GET TO IT UNTIL AUGUST OR SEPTEMBER IN TERMS OF PURCHASING AND PUTTING THINGS OUT TO BID AND RUNNING THROUGH THE BOARDS. 
          SO, FROM THAT STAND POINT, IT GIVES US AN ADVANTAGE OF WORKING IN A GOOD PUBLIC/PRIVATE PARTNERSHIP. 
          OUR PUBLIC PART OF IT IS THAT WE'RE GOING TO PROVIDE VENUES AND WORK WITH DIFFERENT AGENCIES THAT ARE GOING TO MAKE THE ABILITY TO HOLD THE EVENT HERE POSSIBLE. 
          >> SPEAKER: AND LET ME ADD ONE ADDITIONAL PIECE TO THAT IS BECAUSE YOU GUYS HIRED US BUT THEN WITH THE GRANT YOU ARE GIVING US, THIS IS -- YOU'RE NOW INVOLVED. 
          YOU ARE KNEE DEEP IN IT BECAUSE YOU ARE A SPONSOR OF IT. 
          SO, THERE'S ALL THOSE PIECES THAT COME WITH THAT RECOGNITION AND EVERYTHING. THAT'S ALL PART AND PARCEL OF 
          THIS. >> BOARD MEMBER: I THINK JUST TO SIMPLIFY. WHAT I AM SAYING IS IF IT GOES UNDER AIRSTREAM VENTURES PNL IT'S THEIR EVENT. 
          IF IT'S ON OUR PNL IT'S OUR EVENT. 
          >> COUNCILMEMBER: ORE OR WE'RE JUST THE LANDLORD. 
          IF SOMEBODY COMES IN WHETHER IT'S, YOU KNOW -- 
          >> SPEAKER: I'LL GIVE YOU EXAMINE EXAMPLE. 
          WHEN IT COMES TO THE WRESTLING EVENT WE'LL HAVE A 501C3 GROUP DOING IT. IT'S THEIR EVENT. 
          WE'LL BE WORKING IN CONJUNCTION WITH THEM ON THAT. 
          BUT END OF THE DAY IT'S THEIR EVENT. 
          WE'RE GOING TO BE WORKING WITH THE COUNTY ON PUTTING IT AT THE FAIR FAIRGROUNDS BUT AT THE END THE DAY, YOU KNOW, THE COUNTY IS SUPPORTING IT. 
          THEY'RE PARTNER IN IT BUT IT'S NOT TECHNICALLY YOUR EVENT. 
          BURT WE WANT YOU ALL TO -- LET ME ALSO SAY. 
          WHILE TECHNICALLY IT'S NOT YOUR EVENT WE ABSOLUTELY WANT YOU ALL TO BE PROUD OF IT. WE WANT YOU TO SUPPORT IT. 
          WE WANT YOU TO BE ACTIVE IN IT. THOSE ARE PIECES OF THE PUZZLE WHAT WE HAVE TO SAY IN THIS ROOM IS KIND OF THE TECHNICAL MUMBO CONTRACT MUMBO JUMBO THAT YOU GET INTO WHEN YOU GET INTO THESE 
          EVENTS. >> SPEAKER: AND WHAT I MIGHT SUGGEST IS WE HAVE COURTNEY SPEAK ON THAT AT OUR NEXT MEETING SO THAT'S CLEAR AND SHE CAN STATE THE COUNTY'S PERSPECTIVE. FROM HER. 
          NOT JUST FROM ME HAVING THE INFORMATION. 
          [02:30:03]
          >> COUNCILMEMBER: ANYTHING ELSE ON THAT? OKAY. THE ONLY OTHER THING I HAVE AND JUST BECAUSE I'D LIKE TO VE VERBALIZE IT. 
          WE TALKED BEFORE THE MEETING IN REGARDS TO WHETHER IT'S THE CORN HOLE EVENT OR WRESTLING OR SOME OTHER EVENT THAT MIGHT BE ABLE TO USE THE CATTLEMEN ARENA BUT CAN'T USE A DIRT FLOOR IS MAYBE LOOK INTO POSSIBILITIES WHAT THAT WOULD BE IN TERMS OF SORT OF A PORTABLE FLOOR OR TEMPORARY FOOR THAT WE CAN ROLL IN OR UNFOLD OR WHATEVER THE CASE IS TO MAKE THAT ALMOST AN INDOOR VENUE. AT LEAST A HARD SURFACED VENUE NOT JUST, YOU KNOW, SO THAT MIGHT BE WORTH WHILE TO AT LEAST LOOK AND SEE IF ANYBODY'S DONE IT, WHAT THE COST WOULD BE AND THAT WOULD OPEN US UP FOR ADDITIONAL PERHAPS EVENTS THAT COULD BE HELD THERE. WOULDN'T HAVE TO WALK AROUND ON THE DIRT AND CAN WALK AROUND ON A HARD SURFACE. 
          >> SPEAKER: WE CERTAINLY CAN'T HAVE THE CORN HOLE BAGS HAVE DIRT ON THEM. [LAUGHTER] 
          >> COUNCILMEMBER: ALL I KNOW IS WHEN I WATCH AT 8:00 ON A SUNDAY NIGHT AND I SEE THAT THEY'RE IN, YOU KNOW, FORT LAUDERDALE OR CLEVELAND OR KANSAS CITY, OR ON THE WEST COAST AND FOR A COUPLE HOURS ON NATIONAL TV AND ON ESPN, I SEE THE CLAY COUNTY BRAND RIGHT THERE WITH OUR LOGO THERE AND SAYING, YOU KNOW, CORN HOLE TOURNAMENT LIVE FROM CLAY COUNTY IN FLORIDA. 
          THAT'S WHAT I SEE. >> BOARD MEMBER: THERE'S 
          SCHOLARSHIPS FOR CORN HOLE. >> COUNCILMEMBER: THEY HAVE THE PRO, AMATEUR, COLLEGE, HIGH SCHOOL EVENTS. 
          >> SPEAKER: I WANT TO BE HONEST WITH YOU. 
          I AM A PROUD GRADUATE OF THE DEFENDING NATIONAL CHAMPIONS IN CORN HOLE. SO, JACKSONVILLE STATE UNIVERSITY IN JACKSONVILLE, ALABAMA, THE FIGHTING GAMECOCKS, WE ARE CORN HOLE NATIONAL CHAMPIONS. 
          VERY PROUD. VERY PROUD. 
          [LAUGHTER] >> COUNCNEEDLESS TO SAY WHEN I GOT THE FIRST TEXT MESSAGE ARE YOU WATCHING ESPN AND I'M LIKE NO. I WAS LIKE IT'S CORN HOLE. 
          WHY AM I WATCHING CORN HOLE. YOU GOT TO TURN IT ON. 
          THEN IT'S LIKE JACKSONVILLE STATE. 
          I'M LIKE, NO. SURE ENOUGH. 
          NATIONAL CHAMPIONS. >> COUNCILMEMBER: EXCELLENT. 
          MAYBE YOU GET THE TROPHY AND BRING THAT BY SOME DAY. 
          [LAUGHTER] ALL RIGHT. 
          ANYBODY HAVE ANYTHING ELSE? ANY EVENTS COMING UP IN GREEN COVE WE SHOULD KNOW ABOUT? I DID GET AN EMAIL FROM STEVE KENNEDY, CITY MANAGER, MAYBE TALK A LITTLE BIT ABOUT -- 
          >> SPEAKER: WE HAD A MEETING WITH REGARDS TO THE COVID EXPOSURE OR POTENTIAL RISKS AND THEN WE MET AND DECIDED THAT SINCE IT'S AN OPEN AIR VENUE THAT THE RISK WOULD BE RELATIVELY LOW. WE DECIDED TO MOVE TODAY WITH IT. IT IS THE RESPONSE ON SOCIAL MEDIA AND THINGS LIKE THAT TO THIS ONE IN PARTICULAR IS EXPONENTIALLY HIGHER THAN WHAT WE'VE HAD ALREADY. 
          I DON'T KNOW IF IT'S JUST THE WINTER TIME BREAK, HIATUS BETWEEN EVENTS BUT THERE'S PEOPLE ASKING TO EXTEND AT ADDITIONAL EVENTS, DO IT YEAR-ROUND. 
          SO IT'S GROWING. THEY JUST ACQUIRED GARBER AS A SPONSOR. WHICH IS HELPFUL. 
          THEY BEEN NEEDING SPONSORSHIP BECAUSE IT'S AN EXPENSIVE EVENT. 
          AND I THINK ED AND THEM HAVE BEEN PAYING FOR IT OUT-OF-POCKET ALL THE WAY UP TO THIS POINT. BUT IT'S -- THE ATTENDANCE I'M THINKING IS GOING TO ECLIPSE 6,000 PEOPLE THIS TIME AROUND. 
          WE'VE HAD ABOUT 4 OR 5,000. >> COUNCILMEMBER: ESPECIALLY WITH THE WEATHER THEY'RE PR PREDICTING. 
          75 TO 80 DEGREES. >> SPEAKER: AND IT DOESN'T MATTER WHAT IT IS IT'S LIKE THE BEST WEATHER IN TOWN IS IN THAT PARK ALWAYS WITH THE BREEZE OFF THE RIVER.  SO THAT'S IT THOUGH. 
          THEY'RE ENCOURAGING EVERYBODY IF YOU DON'T FEEL GOOD STAY HOME. 
          OTHER THAN THAT, COME OUT. >> COUNCILMEMBER: ALL RIGHT. 
          ANYTHING? >> BOARD MEMBER: WE HAVE IN APRIL WE HAVE OUR EASTER FESTIVAL GENERALLY ABOUT 4,000 SOMETIMES UP TO 5,000 PEOPLE COMING OUT. 
          WE'RE NOT DOING THE EASTER EGG HUNT. 
          THE LAST YEAR AND THIS YEAR THEY GET EASTER EGGS AS FRIESES. 
          IF YOU HAVE KIDS, NIECES, NEPHEWS, MAKE SURE THEY COME OUT. IT IS A FREE EVENT. 
          THEN ON SUNDAY IF YOU HAVE NEVER BEEN WE HAVE AN ABSOLUTELY BEAUTIFUL SUNRISE EASTER SERVICE AT THE CROSSES ON THE RIVER. 
          THEN THE FOLLOWING WEEKEND I'M DOING A SENIOR EXPO FREE TO THE PUBLIC. SO, CHECK WITH BOB MAKE SURE IT WAS FAR ENOUGH AWAY THAT TIME WISE. 
          SO WE'RE LOOKING FORWARD TO THAT. 
          IT IS THE FIRST WITHIN WE'VE H 
          [02:35:01]
          HOSTED AND YOU ALL ARE WELCOME. >> BOARD MEMBER: AFTER YOU LEAVE MARINA'S SUNRISE SERVICE COME TO THE HOLIDAY INN FOR OUR ANNUAL EASTER BRUNCH. IT IS NOT A FREE EVENT. 
          [LAUGHTER] AND WE ARE ABOUT TO WRAP UP OUR THIRD FLOOR RENOVATIONS. SO, WE'RE MORE THAN HALFWAY 
          THERE. >> COUNCILMEMBER: PAT? 
          >> BOARD MEMBER: DON'T FORGET THE FAIR AT THE CLAY COUNTY FAIRGROUNDS APRIL 2ND AND APRIL 27TH CAL EVITA BEGINS THAT WEEK. SO, COME OUT TO GREEN COVE. 
          >> BOARD MEMBER: THE FAIRGROUNDS BECOMES MY RESIDENCY BETWEEN APRIL 2ND-11. AS YOU ALL KNOW I'M PART OF THAT. BUT FROM THE FASHION ONE CENTER I THINK WE HAVEN'T MET SENSE OF THE LAST TIME MY BRIDAL SPECTACULAR. WAY BACK WHEN THE WHOLE GOAL WAS TO BRING SOMETHING IN TO CLAY COUNTY BECAUSE EVERYBODY TRAVELS TO JACKSONVILLE AND ST. JOHNS. OUR ATTENDANCE WAS GREAT. 
          350 RANGE WHICH IS GREAT FOR A FOUR-HOUR SEMINAR WITH 27 VENDORS. IT'S GROWING. ON THE SHOW SIDE WE'VE GOT COLOR PURPLE. A BROADWAY SHOW ON MARCH 17TH. 
          THE YOUNG ISLANDERS ON THE 20TH. AND WE JUST ANNOUNCED JORDAN DAVIS WITH A SPECIAL GUEST WILDFIRE RISING. 
          I'M NOT FAMILIAR WITH THEM. I DO LISTEN TO JORDAN YOUNG COUNTRY SINGER VERY GOOD. AND THAT'S A PARTNERSHIP WITH WQIK AND ST. MICHAEL SOLDIERS PUTTING THAT ON. 
          IT IS A RENTAL FOR US. AND THEN WE HAVE MELISSA ELRIDGE ON APRIL 30TH. AND ROUNDING OUT OUR SEASON IS THE SPONGE BOB MUSICAL ON MAY 9TH-10. 
          COME ON OUT. >> BOARD MEMBER: I THINK KIM HAVE YOU DISTRIBUTED OUR GRAND OPENING PAPERWORK? SO FOLKS YOU ARE ALL INVITED. PLEASE CHECK US OUT. 
          IT'S OUR NEWEST HAMPTON INN OPENI OPENING IN MID MILE MIDDLEBURG. JANUARY 10TH. 
          THE GRANTED OPENING IS HOSTED ON THE 20TH WHICH IS NEXT FRIDAY. 
          SO, PLEASE COME CHECK US OUT. IT'S ONE OF THE ONLY HAMPTON INN THAT OPENED WITH THE NEW PROTOTYPE SO IT'S GOT TO SEE. 
          IT IS A VERY MODERN BUILDING OUT THERE. 
          >> COUNCILMEMBER: VERY GOOD. THANK YOU, GARY. 
          JUST A REMINDER AGAIN I THINK WE MENTIONED EARLIER IT IS THE VIETNAM VETS CEREMONY MARCH 28TH AT THE HISTORIC TRIANGLE. 
          THE OLD COURTHOUSE. AND IT IS A VERY MOVING CEREMONY LAST YEAR ON THAT SATURDAY MORNING. 
          AND SOME DAY WHEN WE HAVE TIME AND I WON'T GO INTO IT DURING THE COURSE OF THE MEETING BECAUSE EVERYBODY'S GOT TO GET GOING BUT I'LL TELL YOU ABOUT THE RADIO STATION PROMOTION FOR EASTER EGG HUNT THAT WENT HORRIBLY WRONG. 
          IF YOU ENVISION WKRP WITH TURKEYS FALLING OUT OF HELICOPTERS IT IS ON THAT LEVEL. IT WILL LEAVE IN STITCHES. 
          THANK YOU ALL.
* This transcript was compiled from uncorrected Closed Captioning.