Nov 20, 2019 Tourist Development Council

[Call to Order]

[00:00:02]

>> I'D LIKE TO CALL THIS MEETING TO ODOR NOVEMBER TOGETHER, 2019.

WE'LL GET STARTED RIGHT AWAY WITH A ROLL CALL AND CALL TO ORDER AND SEE WHO IS HERE TODAY. BOB IF YOU WOULD START US OFF.

>> COUNTY ATTORNEY IS HERE AND TOURISM DIRECTOR KIMBERLY MORGAN AND SATE SAVAGE. TERESA IS ON THE MINUTES.

AND MY NAME IS MIKE AND IT IS THE LAST OF OUR MEETINGS FOR 2019 IF YOU CAN BELIEVE. THAT WE'LL BE LOOKING AT SUGGESTED SCHEDULE FOR 2020 COMING UP.

FIRST WE GO TO PUBLIC COMMENTS. ANYBODY LIKE TO ADDRESS THE BOARD AT THIS TIME? IF NOT WE'LL CLOSE THE PUBLIC COMMENTS AND BRING IT BACK TO THE BOARD.

WE'LL GO TO THE APPROVAL OF MINUTES FOR OCTOBER 16, 2019.

[Approval of Minutes]

SUGGESTIONS OR A MOTION? >> I AMOTION TO APPROVE.

>> I SECOND. >> ANY OTHER DISCUSSION?

>> ALL IN FAVOR? ANY OPPOSED? MOTION CARRIES 5-0. I SIGNED THE MINUTES AND TERESA WILL BE HAPPY WITH ME. WE'LL START WITH OUR BUDGET.

[2.  Bed Tax Collections]

ANALYSIS OF OUR BED TAX. >> SO THIS REPORT REFLECTS THE MONTH THAT THE BED TAX WERE COLLECTED FOR.

NOT WHEN THEY WERE COLLECTED. SO IT'S LIKE A TWO MONTH -- WE'RE BEHIND TWO MONTHS. SO HOPEFULLY THAT MAKES SENSE.

IT'S BY OCCUPANCY TIME, NOT BY COLLECTION TIME.

FISCAL YEAR 2018-19. YOU'LL SEE THAT WE WRAPPED UP THE YEAR GAINING 16.18% IN BED TAX COLLECTIONS.

KEEP IN MIND THERE WERE ONLY -- THE MAJORITY OF THE YEAR WAS AT THE 5%. THERE WERE ONLY TWO MONTHS THAT WERE NOT -- THAT WERE NEW TO BEING COLLECTED AT 5%.

DOES THAT MAKE SENSE? >> YES, FIRST FULL YEAR WE'VE

CHECKED THE 5%. >> RIGHT.

IN THE FALL WE HAD A GOOD FALL. SEPTEMBER WAS UP 6.7% IN BED TAX COLLECTIONS. I WILL TELL YOU THAT MY CONVERSATIONS WITH THE HOTELS AT OUR LAST QUARTERLY MEETING THAT WAS THE RATE IS GOING DOWN AND MORE ROOMS ARE BEING SOLD WHICH WE'RE WORKING ON GETTING THE REPORT.

I CAN'T TELL YOU FROM JUST THE COLLECTIONS WHETHER THAT IS HAPPENING OR NOT ACROSS THE COUNTY.

THAT IS JUST WHAT SOME OF THE HE TELLS ARE SAYING.

WE'RE WORK DILIGENTLY ON TRYING TO GET THAT REPORT SO WE CAN TELL THAT YOU REGULARLY. IT'S A DEMAND -- SUPPLY AND DEMAND QUESTION AS WELL AS ECONOMY IN GENERAL.

>> AND ALSO WE OPENED A NEW HOTEL.

>> NOT YET. >> THAT'S STILL NOT OPEN?

>> NOT THE OTHER ONE. >> HAMPTON ORANGE PARK YES.

>> SO THAT EXPANDED THE NUMBER OF ROOMS SO THAT WOULD MAKE SENSE THAT THE DEMAND IN TERMS OF THE PRICING WOULD GO DOWN BECAUSE THERE IS MORE COMPETITION FOR THOSE.

>> WE'LL SEE THAT TOO WHEN THE HAMPTON ANYONE MIDDLEBURG OPENS.

THERE WILL BE SOME SHIFTS IN BUSINESS AND WHICH LOCATION THEY GO TO, WHAT RATE THEY ARE PAYING, ALL OF THAT WILL IMPACT

THIS REPORT. >> PAT, WHAT IS YOUR TAKE ON THE WAY YOU ARE SEEING BUSINESS AT THIS POINT?

>> IT'S A LITTLE DIFFERENT. NEAR A MORE ISOLATED LOCATION.

I DON'T KNOW WHY BUT THIS PAST THREE MONTHS HAS BEEN OFF WHICH WE HAVEN'T SEEN THE TRAFFIC THAT WE WOULD -- WHEN THE WEATHER COOLS OFF NORMALLY IT PICKS UP. IT'S LOOKING PRETTY GOOD FOR THE END OF NOVEMBER AND DECEMBER BUT I'M -- ITCHES SURPRISED OCTOBER AND THE FIRST PART OF NOVEMBER HAVE BEEN SLOW.

I DON'T KNOW WHY. >> THAT REFLECTS WHAT YOU ARE

SAYING KIMBERLY. >> I DON'T HAVE THE OCTOBER COLLECTION NUMBERS YET. THAT WOULD GO WITH WHAT THE

[00:05:01]

HOTELS WERE SAYING. >> I'M GLAD I'M NOT ALONE.

>> NO. BUT WE DON'T WANT IT TO BE THAT WAY. THAT'S THE OTHER THING.

THESE REPORT HELP US AND EVERYTHING THAT WE TRY TO DO IS DATA DRIVEN. AND SO WHEN WE KNOW THAT THERE ARE GAP AND HOLES THAT WE CAN FILL, THEN THAT IS WHEN WE NEED TO BE BOOKING BUSINESS WHETHER THAT BE A NEW EVENT OR TRYING TO GET SOME DIFFERENT GROUP BUSINESS IN.

>> THE COOKOFF D YOU SEE ANY DROP IN TERMS OF ATTENDANCE?

>> QUESTION -- WELSHING IT WAS HARD.

WE DO CLICKER AND WE COUNT. IT'S HARD TO GET PEOPLE COMING IN OFF RIVER ROAD. BUT THE UNSEASONABLY WARM TEMPERATURES. PAT YOU SAID WHEN IT COOLS DOWN.

IT'S JUST RECENTLY COOLED DOWN. WITH OUR CHILI EVENT IT WAS MISTY RAIN. I THEY SCARED SOME PEOPLE AWAY.

WE STILL HAD ABOUT 2500 PEOPLE SHOW UP WHICH IS GREAT.

>> AND OBVIOUSLY THE GOOD ASPECT IS WE ARE LOOKS LIKE 200,000 -- 170,000 MORE THAN WE WERE THE YEAR BEFORE.

ANY QUESTIONS OR ANY OTHER COMMENTS ON THAT? SO LET'S MOVE AHEAD TO NUMBER 3. OUR BUDGET REVIEW.

[3.  Budget Review]

>> SO WE WERE ABLE TO FINALIZE THE FISCAL YEAR 18-19 BUDGET.

SO YOU'LL SEE THAT. THERE IS ALL KINDS OF PRETTY COLORS ON THIS ONE. THE PEACH OR ORANGE COLORED LINES ARE THE LINE ITEMS OR THE PURCHASES THAT WERE MADE WITHIN THAT LINE, THAT BUDGET LINE ITEM.

THE YELLOW IS A CARRYOVER FROM THE 17-18 BUDGET YEAR.

AND THEN THE BLUE COLOR IS -- SO YOU WILL BE ABLE TO MATCH THESE BLUE COLOR NUMBERS INTO THE 19-20 BUDGET WHICH IS THE NEXT BUDGET THAT IS IN YOUR PACKET. THEY MATCH.

THEY WILL BE YELLOW ON YOUR 19-20 BUDGET THOUGH BECAUSE THEY ARE THE CARRY FORWARDS. JUST A LITTLE COLOR CHANGE.

BUT THE NUMBERS STAY THE SAME. >> WE'RE GETTING FULL USE OUT OF

OUR SOFTWARE CAPABILITY. >> JUST TRYING TO MAKE IT EASIER TO UNDERSTAND BECAUSE IT IS A LOT OF INFORMATION.

>> I HAVE ONE QUESTION. ON THE REVENUE SIDE, THE TOTAL ESTIMATED REVENUES DOES THAT INCLUDE THE TAXES?

>> IT INCLUDES EVERYTHING. YES THE RESERVES, EVERYTHING IN

THAT BALANCE. >> THANK YOU.

>> ANYBODY HAVE ANY QUESTIONS ON THAT AT THIS POINT?

>> JUST ONE CLARIFICATION BECAUSE I'M SURE THAT YOU ARE ACCUSTOMED BECAUSE YOU'VE BEEN ON THE TEC SO LONG.

YOU ARE ACCUSTOMED TO NOT SEEING THAT RESERVES IN THE BUDGET DUE TO STATE STATUTE WE HAVE INCORPORATED THOSE DOLLARS BECAUSE THEY CAN'T BE UNALLOCATED.

AND SO WE ARE ACCOUNTING FOR THEM IN OUR PRODUCT DEVELOPMENT BECAUSE WE HOPEFULLY WILL HAVE A PLAN THAT YOU ALL APPROVE THAT WILL ACCOUNT FOR WHAT THOSE FUNDS WILL BE USED FOR.

>> OR POSSIBLY COULD BE USED FOR.

>> POTENTIALLY, YES. >> ANYBODY HAVE ANY OTHER

QUESTIONS OR THOUGHTS? >> SO LET'S MOVE AHEAD TO NUMBER

[4.  Event Marketing Grant Update]

>> SO THIS IS A DOUBLE SHEET FOR THE FIRST TIME.

IT'S KIND OF EXCITING. WE HAD A NUMBER OF EVENTS APPLY FOR GRANTS. WE'VE ALREADY RECEIVED SOME OF THOSE GRANTS THE REIMBURSEMENT PAPERWORK FOR SOME OF THE EVENTS. I WILL TELL THAT YOU WE DID CARRY OVER THREE EVENTS FROM THE LAST FISCAL YEAR.

JUST SIMPLY BECAUSE OF TIMING. THEY DID NOT HAVE ENOUGH TIME TO GET WHOLE PROCESS DONE BEFORE WE HAD TO CLOSE OUT THE 18-19 YEAR.

[00:10:15]

>> EVEN THOUGH WE'VE GOT THEIR REIMBURSEMENT INFO, IN HOUSE WE HAVEN'T HAD A CHANCE TO PROCESS THAT.

>> WE HAVEN'T RECEIVED THEIR REIMBURSEMENT INFORMATION YET,

THOSE THREE EVENTS. >> THE OTHERS WE HAVE?

>> YES, WE ARE PROCESSING THEM YES.

WE JUST HAVEN'T PAID IT OUT YET. WE HAVE INCOMBERRED THE FUND, WE HAVEN'T PAID UTFA OUT YET. WE DIDN'T WANT THERE TO BE ALL ZEROS AT THE END OF THAT VARIANCE.

SO THE NEXT MEETING IN JANUARY WE WILL CLEAN THAT UP TO SHOW

REAL PAYMENTS OUT. >> ON YOUR SECOND PAGE TOP SIDELINE BUDGET LINE 222,345. BUNT LINE MEANS WHAT?

>> THAT IS THE BUDGET ITEM FOR THE GRANTS.

IT IS BUDGET LINE ITEM -- >> I SEE OK.

WE SPENT 145 SO WE HAVE THE 74 REMAINING.

>> CORRECT. >> I GET YOU.

>> WE SHOULD PROBABLY CHANGE THAT BUDGET LINE INFORMATION.

>> THAT'S THE BUDGETED AMOUNT THAT WE HAD IN THE BUDGET?

>> YES. >> MAKES SENSE.

I JUST DIDN'T UNDERSTAND WHAT THAT WAS.

>> WE NEED CLARIFY THAT. >> IF YOU ADD YOUR LITTLE CROSS

WALK NUMBER OVER IT TO. >> OK.

>> YOUR FIRST COLUMN ON YOUR REGULAR BUDGET, I'M NOT SURE

WHAT YOU CALL THAT NUMBER. >> THE ACCOUNT NUMBER.

>> THE ACCOUNT NUMBER, THAT WOULD HELP.

>> THAT WAY YOU CAN MAKE SURE THEY MATCH.

I GO TO A LOT OF THESE EVENTS AND TALK TO PEOPLE ATTENDING THE EVENTS AND IT'S INTERESTING TO SEE HOW HIGH A PERCENTAGE OF PEOPLE THAT WE ARE ATTRACTING FROM OUT OF MARKETPLACE BECAUSE WE'RE ADVERTISING THERE. I THINK AS WE MOVE FORWARD WE'VE GOT TO REITERATE TO THOSE FOLKS RUNNING FESTIVALS THEY CAN'T FORGET ABOUT THEIR OWN HOME MARKET.

THEY HAVE TO COME ONE A GAME PLAN TO MARKET TO PEOPLE ALREADY HERE. EVERY TIME I GO TO AN EVENT AT THE FAIRGROUND, IT'S OVER 50% OF THE PEOPLE ARE FROM OUT OF THE MARKETPLACE WHICH IS GREAT. THAT PART OF THE PROGRAM IS WORKING. BUT I THINK ALSO WHERE HE SHOULD PEOPLE FROM OUR OWN LOCAL MARKET BEING LOCAL.

WE'VE GOT TO SOMEHOW MAKE SURE THAT WE EDUCATE DON'T FORGET ABOUT PEOPLE WITHIN FIVE MILES OF YOUR EVENT.

THE FOLKS THAT LIVE HERE COULD MAKE THE DIFFERENCE BETWEEN HAVING A REALLY SUCCESSFUL EVENT OR NOT.

>> I THINK THAT WILL PROBABLY BE A TOPIC OF DISCUSSION FOR THE SUBCOMMITTEE. BECAUSE I'M SURE THERE WILL BE A MAJOR CHANGE IN THE WORKSHOP WE DO BASEND TO COMMITTEE AND THE TVC FINAL APPROVES. I THINK THAT WILL BE I THINK WE WILL EVENTUALLY BE HANDING OUT A MARKETING PLAN TEMPLATE.

IT DOESN'T ALWAYS HAVE TO BE PAID MARKETING.

WE'RE NOT SAYING YOU HAVE TO INCREASE THE AMOUNT OF MONEY YOU ARE SPENDING ON MARKETING AUTOMATICALLY BUT THERE ARE SOME THINGS YOU SHOULD PAY ATTENTION TO AND NOT JUST EXPECT THOSE PEOPLE HERE TO COME TO YOUR EVENT.

IF WE'RE GIVING MONEY TO PEOPLE, I THINK IT SHOULD BE MANDATORY THEY COME TO THE WORKSHOP EVERY WE'RE.

JUST A SUGGESTION. >> IT ONLY GOING TO HELP THEM.

>> ANY QUESTIONS ON THE EVENT MARKETING GRANTS?

[5.  Sports Marketing & Sales Initiative]

[00:15:02]

INITIATIVE. >> HERE IS AN UPDATE.

SO IN ORDER TO COMPLY WITH THE COUNTY'S PURCHASING POLICY, WE HAVE TO DO AN RFP FOR THOSE SERVICES.

SO THE RFP HAS BEEN SUBMITTED TO THE PURCHASING DEPARTMENT.

AND THE PROCESS TAKES APPROXIMATELY SIX MONTHS TO GO THROUGH. SO I HAVE INFORMED OUR PURCHASING DEPARTMENT THAT THERE ARE SOME WE'RE NOT GOING TO STOP PURSUING SPORTS GROUPS. WE HAVE THE GOLF TOURNAMENT IN JANUARY. I CAN'T NOT TALK TO AIRSTREAM VENTURES ABOUT SPORTS GROUPS EVEN WHILE THAT PROCESS IS GOING ON. WE ARE WORKING OUT WHO IS GOING TO BE ON THE SCORING TEAM AND HOW ALL OF THAT WORKS SO THAT IS

CLEAN. >> WE NEED TO NAUGHT ON THE FAST

TRACK. >> I HAVE A QUESTION ON THAT ONE. KIND OF IN LINE WITH FAST TRACKING IT. BUT IS THERE A WAY TO MAYBE BREAK DOWN INSTEAD OF A PROJECT FOR LIKE THREE YEARS OR ONE YEAR WE BREAK IT DOWN PER QUARTER SO MAYBE THE RFP --

>> THEN WE'D HAVE TO DO ONE FOR EACH QUARTER.

>> IT'S THE SAME SERVICE AND WE'D HAVE TO DO ONE FOR EACH

TIME WE GO TO AN EVENT. >> ONLY JUST TO BE ABLE TO BE ABLE TO MOVE FORWARD EVEN THOUGH WE ARE MOVING FORWARD WITH THE

IMMEDIATE EVENT. >> WITH THE RFP, I'VE REQUESTED THAT IT BE A THREE YEAR CONTRACT WITH TWO ANNUAL RENEWALS SIMPLY BECAUSE OF BUILDING THE BRAND AND AWARENESS IN THE MARKETPLACE. IT HAS TO GO THROUGH REVIEW AND ALL OF THAT STUFF. THAT'S WHAT I'VE SUBMITTED.

SO THAT WE CAN HAVE SOME CONSISTENCY IN THAT EFFORT.

SO I THINK TO YOUR POINT, ONCE IT HAPPENS.

>> CAN I ASK A QUESTION? >> IS AT THIS TIME THRESHOLD THAT PUTS YOU INTO A SIX MONTH FORMAL BID PROCESS?

>> THAT AND THERE ARE OTHER COMPANIES THAT DO SIMILAR THINGS OR PIECES OF WHAT THEY DO AND THEREFORE IT CAN'T BE SOLE

SOURCED. >> YOU ANSWERED MY SECOND

QUESTION. >> THAT WAS THE ORIGINAL TRACK.

BECAUSE THEIR NICHE IS THE ALL ENCOMPASSING SERVICE.

AND REPRESENTING US AND PLANNING EVENTS, CREATING EVENTS, ALL OF THAT ONE STOP SHOP WHICH IS WHAT THEY ARE AN EXTENSION OF US.

BUT THERE IS A COMPANY IN ALABAMA THAT DOES SOMETHING SIMILAR FOR THE CITY OF HUNTSVILLE.

>> THAT'S IT? >> THAT AND THERE IS A COMPANY THAT DOES SPORTS STRATEGIC PLANNING THAT WHEN I INQUIRED TO MAKE SURE THAT THEY DID NOT OR DID PROVIDE THE SERVICE, BECAUSE YOU HAVE TO ASK IS THIS SOMETHING, THEY HAVE ALL OF A SUDDEN BECOME INTERESTED IN PROVIDING THAT AND CONSIDERING

THAT. >> THEY ARE OUT OF SOUTH FLORIDA

RIGHT? >> THEY ACTUALLY HAVE MOBILE OFFICES WHEREVER THROUGHOUT THE COUNTRY.

>> HOW MANY BIDS DO YOU HAVE TO GET?

>> IT DOESN'T MATTER. >> WE COULD END UP WITH ONE.

>> WE DON'T HAVE TO GO OUT AND END ONE THREE WIDES?

>> NO. NOT IN THE RFP PROCESS.

>> HOW LONG DOES IT HAVE TO BE ADVERTISED?

>> 45 DAYS. >> I THOUGHT IT WAS 30.

>> I WAS TOLD 45 DAYS. >> I DON'T THINK IT'S 45.

WE CAN CHECK. >> I WOULD CHECK THAT.

THAT DOESN'T SOUND RIGHT TO ME UNLESS IT'S BECAUSE THERE IS A

SPECIFIC CATEGORY THAT IT IS. >> I'LL DOUBLING CHECK.

BUT FROM THE TIME THAT WE ADVERTISE THE RFP TO CONTRACT WILL BE SIX MONTHS. THERE ABOUTS.

>> NO. I'M VERY FRUSTRATED WITH THAT.

THAT IS GOING TO CHANGE. WE PUT A LOT OF PRESSURE ON PURCHASING TO GET THINGS DONE. GOVERNMENT HAS GOT TO MOVE TO A

[00:20:04]

THIS BOARD IS NOT GOING TO SETTLE FOR THAT AND THIS COMMISSIONER IS NOT GOING TO SETTLE FOR THAT.

WHOEVER TOLD YOU SIX MONTHS IS GOING TO GET A VISIT.

THERE HAS TO BE A WAY FOR THE PROCESS TO MOVE EXPEDITIOUSLY TO DO THE PEOPLE'S BUSINESS. THAT IS NOT DOING THE PEOPLE'S BUSINESS THIS SIX MONTHS TO GET THROUGH ONE RFP WHERE WE'RE NOT EVEN SURE WE'RE GOING TO GET MORE THAN ONE PERSON TO BID ON

IT. >> WE DID EXPLAIN YOUR REQUEST WAS TO HAVE A CONTRACT FROM AIRSTREAM VENTURES TODAY.

THEY KNOW URGENCY OF THAT. I HAVE THREE RFP REQUESTS FOR THEM NOW AND THE SPORTS AND MARKETING ONE HAS MOVED UP TO NUMBER ONE IN FRONT OF AGENCY OF RECORD FOR OUR ADVERTISING REQUESTS AND THE REDESIGN OF THE VISITORS GUIDE.

>> IS IT PERFORMANCE BASED OR LOW BID?

>> IT'S PERFORMANCE BASED. WE HAVE A SCORING SECTION WE GET

TO SOCIAL SECU CUSTOMIZE FOR EA. >> A REQUEST FOR QUALITY FY INDICATIONS MEANS YOU ARE GOING TO LOOK AT THEIR QUALIFICATION VERSUS THE RFP BELLED TAKING THE LOWEST BID.

>> THEN IT'S RFQ. >> IT WOULD COME BACK AND YOU WOULD HAVE THE OPTION TO ACCEPT THE EVALUATION OR REQUIRE

PRESENTATIONS. >> GOT YOU.

>> THANK YOU COURTNEY. >> THERE IS NO WAY TO RESTRICT THE GEOGRAPHICMENT ALABAMA, WHAT IS THE REALISM OF.

>> THEY DON'T WANT TO WORK IN FLORIDA.

>> TEEN OTHER GROUP DOESN'T DO IT BUT THEY ARE INTERESTED IN DOING IT AND THEY ARE GOING TO GO OUT AND FIND A PARTNER TO DO

IT. >> RIGHT.

>> WE'VE PUT OUT ALPHABET SOUP CONNOTATION, RFP, RF TWO, GET BEST DEAL FOR THE TAXPAYER AND THAT IS UNDERSTANDABLE.

THE PROCESS TAKING THAT LONG IS NOT UNDERSTANDABLE.

THIS IS NOT A MULTIMILLION DOLLARS OPERATION IN TERMS OF WHAT WE'RE LOOKING TO DO IN TERMS OF THE SIZE OF THE CONTRACT. I'M A LITTLE DISAPPOINTED WE'RE IN THAT. SO HOW DOES HA WORK WITH US BEING ABLE DO ANYTHING WELLS THESE FOLKS IF WE'RE OUT IN RFQ BECAUSE THERE ARE CERTAIN RESTRICTIONS IN US DEALING AND TALKING TO PEOPLE THAT ARE BIDDING? THAT PUTS US IN A SITUATION FOR SIX MONTHS.

WE ENTERED INTO AN AGREEMENT FOR AN EVENT THEY ARE GOING TO BE

PUTTING TOGETHER. >> IS OUR AGREEMENT WITH THEM FOR THIS PARTICULAR EVENT OR IS IT WITH -- IF IT'S SPECIFIC JUST FOR THAT PARTICULAR EVENT AND IT'S UNDER OUR CRITERIA, THEN MEETS THE PURCHASING CRITERIA, THAT AGREEMENT WOULD BE FINE.

BUT WHAT YOU ARE LOOKING FOR IS A BROADER SCOPE FOR THE NEW

CONTRACT. >> RIGHT.

>> THE BROADER SCOPE. BUT THE EVENT IS GOING TO HAPPEN WITHIN THE TIME FRAME THAT THE RFQ GOES OUT.

>> THAT WILL BE FINE. >> WE JUST WON'T ABLE TO HAVE DISCUSSIONS WITH THEM ABOUT THE NEW CONTRACT.

[6.  Product Development Plan]

[7.  Product Development Grants]

>> THE LONG AWAITED PRODUCT DEVELOPMENT PLAN.

SORRY CONNIE COULDN'T BE WITH US BECAUSE SHE'S BEEN HEAD MANNING

THAT. >> SO JUST TO GIVE YOU AN UPDATE AND BOB PLEASE CHIME IN ANYTIME. THERE WERE SOME MINOR CHANGES THAT THE SUBCOMMITTEE MADE F. YOU LOOK AT PAGE TWO, THEY ADDED THE LAST PARAGRAPH THAT BASICALLY TALKS ABOUT THE APPLICANT GENERALLY , THE APPLICANT CAN'T OWE MONEY TO CLAY COUNTY OR ANY MUNICIPALITY. AND SO THAT COVERS THAT SO THAT WE ARE SURE THAT WE ARE DEALING WITH PEOPLE THAT HAVE GOOD

BUSINESS PRACTICES. >> AND PAY THEIR BILLS.

>> YES. PAGE THREE IN SECTION -- I DID THE WRONG PAGE NUMBER SORRY ON MY SIDE.

ON PAGE 4, ECONOMIC IMPACTS THE SUBCOMMITTEE ADDED HISTORIC ASSETS NOT RIOT TITO ENCOMPASS HISTORIC ASSETS THAT REALLY HAVE

[00:25:07]

>> THERE IS SOMETHING TO BE SAID ABOUT MAINTAINING THE 100 POINT

PERFECT SCORE. >> RIGHT.

AND THEN ON PAGE FIVE YOU'LL SEE THE SCORING.

WHICH IS SIMILAR TO ONE OF THE OPTIONS WE TALKED ABOUT AT THE LAST MEETING. AND THEN THEY ADDED SOME THINGS TO THE APPLICATION THAT WAS DEFINITELY MISSING.

SO ON THE APPLICATION YOU'LL SEE NUMBERS 11 AND 12 HAVE BEEN ADDED THAT WE NEEDED TO HAVE AN ACTUAL REVENUE MATCH PLAN.

WE NEEDED TO KNOW HOW THEY WERE GOING TO PROVIDE THAT TO US FOR THEIR APPLICATION. AND IF THE APPLICANT IS A NONPROFIT, WE WANTED TO GET A GOOD VISION OF WHAT THEIR LEADERSHIP LOOKED LIKE SO WE REQUESTED BIOS ON THEIR BOARD.

>> CAN YOU TAKE A LITTLE MORE ABOUT THE REVENUE MATCH PLAN?

>> SURE. ONE OF THE REQUIREMENTS OF THE PRODUCT DEVELOPMENT GRANT IS THAT THEY PROVIDE THE APPLICANT PROVIDE A REVENUE MATCH. YOU VALUE THE OPPORTUNITY TO DECIDE WHETHER THAT IS IN CASH OR IN KIND.

YOU'LL SEE IN OUR EXAMPLE TODAY WE HAVE A COMBINATION.

BASICALLY REMEMBER THIS GRANT IS SPECIFICALLY FOR -- CAN BE BRICK AND MORTAR. IT CAN BE AN EVENT.

IT CAN BE AN EXPANSION. SO IF THERE IS AN EXISTING TOURISM RELATED BUSINESS THAT WANTS TO GROW, ADD ON SPACE OR RELOCATE TO A LARGER SPACE, THOSE ARE ALL ITEMS THAT MAY FALL INTO THIS AS EXAMPLES. BUT THE WHOLE GOAL OF THIS REALLY IS TO BRING THAT ICONIC ATTRACTION TO CLAY COUNTY SO THAT WE HAVE SOMETHING THAT WE'RE KNOWN FOR.

>> OR SNAG WILL ADD TO OUR OBJECTIVES IN TERMS OF STRATEGIC

MARKETING. >> SOMEBODY COULD APPLY FOR A PRODUCT DEVELOPMENT GRANT AS WELL AAS A MARKETING GRANT.

>> YES. >> I'VE READ THIS THING FIVE

TIMES AT LEAST. >> WHAT WAS THE.

>> IT WAS ABOUT THE FUNDING IN TDC MARKETING GRANTS AS WELL.

I JUST SAW IT BEFORE THE MEETING.

I SHOULD HAVE HIGHLIGHTED IT. >> JUST PARAPHRASE IT.

>> IT GIVES YOU THE OPTION OF CAPPING EITHER TER PRODUCT DEVELOPMENT GRANTOR EVENT MARKETING GRANT.

[00:30:14]

>> HAPPY WITH THAT. AND I DON'T HAVE A PROBLEM WITH THE MATCH BEING EITHER CASH OR IN KIND.

WE'LL HAVE TO APPROVE THE IN KIND ANYWAY.

IF WE DON'T THINK IT'S UP TO STANDARDS WE CAN RETURN THE APPLICATION AND SAY IN THAT CASE THE IN KIND ISN'T WORTH IN TERM OF THE VALUE. AND AGAIN THIS IS SORT OF A LIVING, BREATHING DOCUMENT AS OUR EVENT MARKETING GRANTS ARE AND WE KEEP REFINING AND REFINING EACH YEAR AND FINDING NEW WAYS TO IMPROVE. THIS IS GONE THROUGH A NUMBER OF ITERATIONS AND I CAN'T THANK THE SUBCOMMITTEE ENOUGH FOR THEIR WORK IN PUTTING TOGETHER THE WHOLE THING AND RESEARCHING DIFFERENT MODELS AND ACTUALLY COMING UP WITH A DOCUMENT TO BE ABLE TO OFF LOAD TO OUR LEGAL DEPARTMENT AND HAVE OUR LEGAL FOLKS APPROVE IT. THAT'S GOOD WORK.

>> I HAD ONE QUESTION. MAYBE I SHOULD KNOW THIS BUT I DON'T. THIS IS A LITTLE MORE ENTAILED I THINK. WILL IT BE AVAILABLE ONLINE OR

DO THEY HAVE TO COMPLETE IT? >> THEY HAVE TO HAVE A MEETING WITH ME. THIS WILL BE AVAILABLE ONLINE BUT THEY ARE NOT GOING ANYWHERE WITHOUT MEETING WITH ME FIRST TO GO THROUGH NUMBER ONE MAKE SURE THEY ARE NOT WASTING THEIR TIME.

BECAUSE THIS APPLICATION IS PRETTY THOROUGH.

>> AS IT SHOULD BE. >> YES.

THAT WAS ONE OF THE MAIN THINGS IS THAT WE WANT TO SIT DOWN AND VET THEM FIRST AND MAKE SURE THIS IS PRODUCT IN ALIGNMENT WITH WHAT WE'RE TRYING TO ACCOMPLISH.

AND SO YES IT WILL BE ONLINE. ANYBODY HAVE ANY SUGGESTIONS OR CHANGES THEY'D LIKE TO SEE OR DO YOU THINK IT'S TO A POINT WE CA-

>> NOTION SEND IT TO LEGAL. >> LEGAL APPROVED THIS.

>> IF YOU MAKE A MOTION IT'S A MOTION TO APPROVE AND PUT THIS

PROCESS. >> MOTION TO APPROVE.

>> WE HAVE A MOTION. WE HAVE A SECOND.

>> I'LL SECOND. >> ANY FURTHER DISCUSSION? HEARING NONE WE'LL CALL THE VOTE.

ALL IN FAVOR OF APPROVING THE MOTION AND ADOPTING THE PRODUCT DEVELOPMENT GRANT? ANY OPPOSED? MOTION CARRIES 5-0. WE HAVE A PRODUCT DEVELOPMENT GRANT. LET'S TAKE A PAUSE AND DEEP

BREATH AND SAY WOW. >> THANK YOU TO THE COMMITTEE.

THAT WAS A LOT OF WORK. >> A LOT OF HOURS AND THEY HAD MANY STRONG COFFEE TRYING TO GET THROUGH THAT TO MOVE THAT FORWARD FOR US AND THAT'S TERRIFIC.

NOW THAT WE HAVE A PROCESS, WE HAVE AN APPLICANT.

HOW ABOUT THAT. AND WE MOVE TO TAKING A LOOK AT OUR FIRST APPLICATION WITH ALL THOSE THINGS REFLECTED.

AND IN TERMS OF OUR SCORE SHEET. >> WE READ THROUGH APPLICATION WHICH THEY DID A GREAT JOB IN SUBMITTING EVERYTHING THAT WE ASKED FOR. BECAUSE THEY WERE FIRST ONE, WE HAD TO GO BACK TO THEM AND SAY WE CHANGED THIS, CAN YOU GIVE US THIS NOW. THEY WERE VERY GRACIOUS IN

WORKING WITH US. >> FLEXIBILITY OF BEING THE

GUINEA PIG. >> AND SO YOU'LL SEE ON YOUR

[00:35:03]

THIS IS A HISTORICAL ASSET TO OUR COMMUNITY.

AND IT'S GOING TO TELL THE STORY OF THE TOWN OF PENNY FARMS. AND WHY IT'S IMPORTANT TO OUR COMMUNITY.

THEY ARE RENOVATING AN EXISTING HISTORIC BUILDING SO THOSE ARE ALL PROS. IT ADDS TO PENNY FARMS ATTRACTIONS. MOST PEOPLE THINK THAT HAVE THIS MISUNDERSTANDING THAT PENNY FARMS IS JUST A RETIREMENT COMMUNITY. THERE IS MORE TO DO THERE THAN JUST RETIRE. AND SO WE WANT TO HELP THEM WITH THAT MESSAGE. AND THAT IS A WAY THAT THAT CAN BE DONE FROM AN ECONOMIC IMPACT STANDPOINT.

>> IT WILL FIT IN NICELY. I WAS THERE A FEW WEEKS BACK, THEY HAD THE CRAFT FAIR. I WALKED BY AND ENVISIONED HOW THAT WOULD ALL WORK, I THINK IT WOULD ADD A GREAT DEAL THERE.

>> IT'S A GREAT OPPORTUNITY FOR COMMUNITY ENGAGEMENT.

IN THEIR APPLICATION THEY TALKED ABOUT THE VOLUNTEER OPPORTUNITY FOR THE MUSEUM TO BE STAFFED BY VOLUNTEERS.

IT'S JUST A GREAT OPPORTUNITY ENGAGE PEOPLE OF ALL AGES IN THEIR ATTRACTION. THE CONS, IT'S STILL LIKELY DAY VISITORS. IT WILL BE AN ADD ON BUT IT'S NOT THAT ICONIC DESTINATION DRIVER.

IT DOESN'T CREATE JOBS. AND THE APPLICATION STATES THAT THERE IS A -- THEY'VE REQUESTED $40,000.

THE APPLICATION STATES A $20,000 CASH MATCH AND $20,000 IN KIND MATCH. AND THE IN KIND BASICALLY THAT THEY WOULD THEY ARE GETTING DONATIONS FROM DIFFERENT HOME IMPROVEMENT STORES. THOSE KIND OF THINGS TO HELP

WITH EXPENSES FOR THE PROJECT. >> I HAVE TWO QUESTIONS.

THE FIRST ONE IS WOULD THEY MOVE FORWARD WITH THIS RENOVATION

WITHOUT ANY HELP FROM US? >> NO.

>> THE OTHER SOMEONE WHAT IT WAS CAPACITY TO DELIVER?

WHY WAS IT SCORED SO SNOW. LOW?>> IT WAS MATCH.

IT WAS NOT A FULL MATCH. SO I FELT LIKE I COULDN'T GO BACK. AND THEN THERE WAS SOMETHING ELSE. AND THIS SHEET PROJECT WITH PENNY FARMS, THE TOWN OF PEN ANY FARMS AND THE SEEN I CAN HIGHWAY. THE SCENIC HIGHWAY GROUP.

KNOW THAT IS -- BUT I THINK IT WAS MORE ABOUT SUSTAINMENT.

SUSTAINABILITY.BECAUSE THOSE ORS DON'T HAVE THIS AS PART OF THEIR BUSINESS PLAN YET BECAUSE IT'S VISIONARY RIGHT NOW, IT WAS A

SUSTAINABILITY QUESTION. >> JUST AS WE'RE GOING THROUGH APPLICATION FOR THE FIRST TIME, MIGHT BE WORTHWHILE AND I DON'T WANT TO PUT TOO MUCH WORKLOAD ON THE ARMY ONE BECAUSE YOU ALREADY HAVE IT. BUT WHEN WE DO THE PROS AND CONS MAYBE THERE IS SOME ADDITIONAL BACKUP THAT GOES ALONG WITH THIS

LIKE EXECUTIVE SUMMARY. >> OK.

>> I THINK THAT WOULD APPROXIMATE HELPFUL IN TERMS OF

WHEN WE TRY TO ANALYZE IT. >> WE HAD DISCUSSION ON PROCESS DURING SUBCOMMITTEE. I THINK EXECUTIVE SUMMARY WOULD BE A GOOD APPROACH. AND REALLY I THINK PROCESS IS EXACTLY WRIT NEEDS TO BE. SHE EVALUATES AND BRINGS PROS AND CONCERTOS AND THAT'S OUR ROLE IN LIFE IS TO VET IT.

>> THE EXECUTIVE SUMMARY HELPS UNDERSTANDING WHERE THE POINTS

LAID. >> HAPPY TO DO THAT.

>> I THINK YOU HAVE IT. IF WE PUT IT IN A FORM THAT MATCHES THIS SO IT EXPANDS A LITTLE BIT ON WHAT WE'RE LOOKING AT THAT WOULD GIVE US MORE BACKGROUND TO HELP WITH THAT AND GIVE US SOME INDICATION AS TO WHY SOMETHING SCORED A LITTLE

BIT LOWER. >> I THINK THIS EXACT THING WOULD BE WONDERFUL FOR THE OTHER GRANTS.

[00:40:03]

>> FOR THE EVENT MARKETING GRANTS.

YOU'VE GOT A POINT THERE. SUMMARY OF EACH ONE.

>> OK. >> WE'LL MENTION THAT.

I THINK IT'S TWO WEEK WES MEET AS A SUBCOMMITTEE.

WE'LL MAKE THAT HAPPEN AS PART OF THE CONVERSATION.

>> BECAUSE THIS ALSO HELPS THE EVENT MARKETERS THEMSELVES.

THEY GET A SHEET BACK. HERE IS WHERE WE SCORED LOW, IF YOU BRING THIS UP NEXT WE'RE WE MIGHT BE ABLE TO BRING YOU THE FULL AMOUNT. IT TAKES THE ALGEBRA ASPECT OUT OF THE GRANTS AND PUTS IT IN PERSPECTIVE THAT YOU CAN UNDERSTAND VERY EASILY. YOUR MARKETING PLAN IS A LITTLE

WEAK. >> THAT WILL BE KATE'S.

OTHERWISE I THINK IT WORKS WELL. WE SEE THE POINT TOTALS.

WE SEE THE DIFFERENT CATEGORIES. I LIKE IT A LOT.

>> I HAVE ONE MORE QUESTION AND DON'T GET ME WRONG.

IT SOUNDS LIKE AN AMAZING THING U. KNOW I'M IN THE BUSINESS OF HISTORICAL INFORMATION ANYWAY. BUT SO I UNDERSTAND THE PENNY RETIREMENT COMMUNITY OWN THIS IS BUILDING OR PENNY FARMS THE

TOWN? >> TOWN OF PENNY FARMS.

>> IT'S CONFUSING WHEN YOU TALK VOW TO BE DEFINITIVE WHAT IS THERE AND WHAT IS HAPPENING AND WHO IS DOING IT.

SO THE POINTS THAT COME OUT ARE 71.

THAT COMES OUT TO BE 75% OF THE REQUESTED AMOUNT.

THEY REQUESTED 40. THE RECOMMEND AED AWARD IS 30.

MAYBE WE CAN BRING THEM UP AND TALK TO THEM IN TERMS OF IF WE'RE GIVE THE RECOMMENDED AMOUNT WHICH IS THE $30,000 IS THAT SOMETHING YOU CAN UTILIZE THE MOVE FORWARD.

>> ABSOLUTELY WE CAN MOVE FORWARD IF YOU WOULD BE SO KIND TO RECOMMEND UNDERSTAND FOR US ABSOLUTELY.

NO PROBLEM. WE APPRECIATE THE TIME YOU HAVE TAKEN AND LISTENED TO US AND WE'VE HAD TO DO IT OVER A LITTLE BIT BUT THAT'S OK. IT'S A WELL WORTH CAUSE.

AND I KNOW YOUR TIME IS VERY VALUABLE.

>> THANKS. >> THANK YOU COMMISSION.

>> THAT'S HOW WE WORK. >> I'LL MAKE A MOTION TO APPROVE THE GRANT FOR THE PRODUCT DEVELOPMENT GRANT ON JC PENNY

MUSEUM FOR $30,000. >> I'LL SECOND IT.

>> ANY OTHER FURTHER DISCUSSION? >> I WAS TALKING TO KIMBERLY, I THINK IT WOULD BE SUBJECT TO AN FOR THE GRANT.

>> RIGHT OK. >> AN

>> ANYTHINGS? >> THAT GOES WITHOUT SAYING WE HAVE TO DO THE PAPERWORK. UNDERSTANDING THAT WE'VE GOT THE MOTION AND SECOND. ALL IN FAVOR? ANY OPPOSED? MOTION CARRIES 5-0678

CONGRATULATIONS. >> THANK YOU.

>> THANK YOU. WE APPRECIATE THAT AND LOOK FORWARD TO GETTING THE INVITE TO THE GRAND OPENING.

DO WE HAVE AN IDEA AS TO WHAT WOULD A TARGET DATE BE.

>> I'VE ALREADY HAD PEOPLE LOOKING AT IT AND THAT'S HOW WE GOT THE ESTIMATES AND STUFF. ONCE WE GET THE MONEY REVENUES AND I'M WORKING WITH LOWE'S ALSO BECAUSE THEY MAY DONATE SOME THINGS FOR US. AND EVEN THEY SOMETIMES GET THEIR SUBCONTRACTORS TO HELP DO SOME OF THE WORK.

SO WE WOULD MOVE FORWARD WITH IT AND I WOULD HOPE MAYBE THE FIRST QUARTER OF THE YEAR IF THINGS WENT WELL.

>> GOOD. >> DON'T YOU HAVE A NICE SPEAKER

COMING UP TOMORROW NIGHT. >> I DON'T KNOW WHO THE SPEAKER

IS RIGHT OFF. >> TELL THEM ABOUT THAT.

THAT IS GOING TO BE GOOD. >> WE HAD OUR COUNCIL MEETING LAST NIGHT AND IT CAME UP WHERE WE WAS AT WITH THIS.

[00:45:03]

I SAID ONE STEP AT A TIME. >> PASS OUR BEST ALONG TO EVERYBODY AND KIMBERLY WILL BE IN TOUCH.

>> THANK YOU. >> NUMBER 8 OUR MARKETING PLAN

[8.  FY 19-20 Marketing Plan]

FOR THE YEAR. >> AT LEAST THIS ONE YOU CAN SEE. LAST TIME WE HAD IT ON A SMALL SHEET OF PAPER SO THIS ONE YOU CAN SEE.

STAY BREAK DOWN OF WHERE THE MARKETING AND ADVERTISING THAT WE ARE DOING WHITES W WHERE IT'S HAPPENING, WHETHER IT'S DIGITAL, PRINT, BROADCAST, PUBLIC RELATIONS EFFORTS, THOSE KINDS OF THINGS. THIS IS A FLUID DOCUMENT.

WE WILL UPDATE IT FOR YOU BEFORE EVERY MEET SING YOU CAN SEE WHAT HAS BEEN DONE AS WELL AS WHAT WE'RE PLANNING.

AND THEN WHEN WE PLAN FOR THE NEXT YEAR CLOSER TO THE END OF THE FISCAL YEAR YOU'LL START TO SEE SOME PLANS FOR NEXT FISCAL YEAR SO YOU MAY HAVE TWO OF THESE.

>> OK. >> ANY QUESTIONS?

>> DID THE LADY COME -- MAKE THE PRESENTATION?

I DIDN'T GET TO GO. >> WONDER MEDIA WAS PASSED BY THE BOARD , THE CONTRACT WAS. WE DECIDED TO START FILMING IN SPRING. SO THEY ARE MAKING CONTRACTS OR SIGNING AGREEMENTS WITH THE HOTELS NOW SO THAT THE CHANNEL CAN START TO AIR IN THE HOTELS. THEY WILL HAVE A LITTLE BIT OF CLAY COUNTY INFORMATION ON THERE BUT WE ARE GOING TO FILM OUR SIZZLE REEL IN THE SPRING. SO THAT'S WHAT WE'RE WORKING ON WITH THEM. AND THEN WE'LL GO FORWARD WITH CONTACTING WANDER WILL REACH OUT THE LOCAL BUSINESSES TO SEE IF THEY WANT TO HAVE THEIR OWN COMMERCIAL ON THE VISITOR TV CHANNEL WANDER MEDIA IN THE HOTELS.

AND REMEMBER THAT IS NOT JUST CLAY COUNTY HOTELS.

IT'S FIRST COAST REGION WIDE. IT GOES UP INTO THE AISLES OF GEORGIA. AMELIA ISLAND, ALL OF DUVAL COUNTY AND ST. JOHN'S COUNTY. ANY HOTEL.

THEY ARE IN 71 HOTELS. >> SO THEY WILL BE IN ALL OF OUR HOTELS WITH THIS? AND IT WILL TALK ABOUT THE HOTEL THEY ARE IN AS WELL AS SURROUNDING AREAS?

>> IT WILL NOT TALK ABOUT THE HOTEL THEY ARE IN.

IT WILL TALK ABOUT THE DESTINATIONS IN THE FIRST COAST AREA. SO THERE WILL BE SOMETHING ON ST. AUGUST US TEEN AND YAK SONVILLE AND AMELIA ISLAND AND GOLDEN AISLES. NOW THERE WILL BE SOMETHING ABOUT CLAY COUNTY AS WELL. ALL OF THOSE DESTINATIONS AIR THE SAME PROGRAMMING. SO CLAY COUNTY HOTELS WILL HEAR ABOUT THINGS IN THOSE DESTINATIONS AND OTHER THOSE OTHER COUNTIES WILL HEAR ABOUT CLAY COUNTY.

>> SO IT'S KIND OF CUSTOMIZED BY LOCATION.

>> BUT EVERYBODY HEARS EVERYTHING RIGHT NOW.

TO HAVE YOUR OWN CHANNEL YOU HAVE TO HAVE ABOUT 12 PARTICIPANTS IN THE PROGRAM. SO WE'LL APPRO BE WORKING TOWARS

THAT. >> ONCE WE GET 12 HOTELS WE CAN

WORRY ABOUT THAT. >> RIGHT.

>> LET'S GO AHEAD TO NUMBER NINE.

[9.  Director's Report]

OUR DIRECTOR'S REPORT. >> THIS IS JUST THE REPORT THAT WE GIVE TO YOU TELL YOU WHAT WE'VE BEEN UP TO.

WE GIVE YOU THE WE'VE UPDATED YOU ON WANDER MEDIA.

THE TOURISM WEBSITE. WE'RE ON TARGET WITH DATES AN MOVING FORWARD WITH THAT. HOPEFULLY FOR A LAUNCH IN MARCH OR APRIL OF 2020. THE VISITOR CENTER KY OF COURSE WE ARE AWAITING PROCUREMENT INFORMATION THAN.

THE FLORIDA ASSOCIATION OF CLERK OF THE COURTS WILL BE HAVING THEIR CLERK TARA GREEN IS THE INCOMING PRESIDENT OF THAT STATE

[00:50:01]

UNFORTUNATELY WE DON'T HAVE ENOUGH HOTEL SPACE TO ACCOMMODATE THEM. SO WE ARE GOING TO CREATE CLAY COUNTY POCKETS OF CLAY COUNTY AT THE -- WE'LL BRING OUR TREE HOUSE WALL. THEY ARE IN ONE OF THE AREAS OF THE BALLROOM OF THEIR TRADE SHOW.

WE'LL HAVE A LOT OF DIFFERENT THINGS.

TELL THEM THESE ARE THE THINGS THAT YOU WOULD BE EXPERIENCING IF YOU WERE HERE IF CLAY COUNTY. WE HOPE TO BE WORKING WITH GOING AGAIN TO TOODOWN IS SECOND PHASE OF THE AUDIT.

WE HOPE TO WORK WITH OUTDOOR PHOTOGRAPHER UNDISCOVERED FLORIDA, THOSE TWO AD BUYS WERE GOOD FOR NEWS GENERATING A VISITOR DATA BASE. WE WANT TO DO THOSE AGAIN.

FOR THE FIRST TIME WE ARE GOING TO DO A CONCERTED EFFORT IN ATLANTA WITH 365 ATLANTA. THOSE ARTICLES SHOULD BE LIVE WITHIN THE NEXT COUPLE OF WEEKS. AND THEY WILL BE FOR A FULL YEAR. THEN ATLANTA PARENT IS A MAGAZINE AND DIGITAL BUY THAT WE DID THROUGH VISIT FLORIDA.

ALL OF THESE ARE THROUGH VISIT FLORIDA.

AND WE WERE GOING TO BE IN TWO ISSUES OF THEIR MAGAZINE AND HAVE DIGITAL ADS IN FIVE OR SIX OF THE MONTHS THROUGHOUT THE

YEAR. >> I HAVE A QUESTION.

HAVE YOU EVER LOOKED AT TARGETING MOVIE THEATERS SPECIFIC MOVIES THAT YOU KNOW HOW YOU CAN DO AD SPACE ON THAT.

>> I THOUGHT ABOUT THAT WITH MIDWAY BUT DIDN'T HAVE ENOUGH TIME. THAT'S WHY I'M SO LOOKING FORWARD TO GETTING THE RFP FOR THE AGENCY RECORD COMPLETED BECAUSE THAT'S SOMETHING THAT AN AGENCY CAN DO WITH THE DROP OF A HAT. THEY HAVE THE MANPOWER TO BE ABLE TO DO THAT. WE WANT TO DO MORE -- WE WANT TO

DO A LOT MORE. >> AND THEN YOU'LL SEE ON THE SECOND PAGE PERFORMANCE MEASUREMENTS.

THE PERFORMANCE MEASUREMENTS CAME FROM THE BUSINESS PLAN WE PRESENTED WITH THE BUDGET SO YOU KNOW WHERE WE'RE AT AND WE'LL CONTINUE TO PURSUE THOSE GOALS AND MAKE SURE THAT WE ARE ON

TARGET. >> FOLLOWERS ON FACEBOOK SEEMS LIKE WE ARE TRENDING PRETTY WELL.

>> HOPEFULLY WITH OUR ADVERTISING THAT'S RIGHT WILL CONTINUE. AND THEN WITH THE NEW WEBSITE ONCE WE START MARKETING THAT TOO, I THINK WE'LL GET -- YES.

>> ANY QUESTIONS ON PERFORMANCE MEASUREMENTS?

[10.  Legislative Update]

SESSION BEGINS EARLY NEXT YEAR JANUARY 14TH.

AND IN THE GOVERNOR'S INITIAL BUDGET PROPOSAL HE'S GOT VISIT FLORIDA IN THERE AND HE'S STATED HE'D LIKE TO SEE IT FUNDED FOR THE NEXT TEN YEARS AT THE 50 MILLION LEVEL SO IT'S NOT A YEAR TO YEAR THING WHERE THEY GOT TO PUT UP WITH NOT KNOWING WHETHER WE'RE GOING TO HAVE THE AGENCY THERE OR NOT.

SO THAT'S A GOOD THING. THAT'S CERTAINLY PROGRESS.

WHAT HAPPENS IN THE LEGISLATURE IS ANOTHER STORY.

BUT AT LEAST GOVERNOR HAS IT IN HIS PROPOSAL.

>> FROM WHAT I HEAR THE SENATE IS SUPPORTIVE , THE HOUSE NOT SO MUCH WHICH IS WHERE IT'S BEEN THE PAST SEVERAL YEARS.

>> IT WOULD BE NICE TO GET IT IN FOR THE NEXT DECADE.

AS KIMBERLY TALKING ABOUT IN THE LAST ITEM IN TERMS OF DIRECTOR'S REPORT ALL THOSE ADVERTISING PROJECTS ARE ALL THROUGH VISIT

FLORIDA. >> ONE OF THOSE AD BUYS.

IF TWO WERE DO THAT ON OUR OWN WOULD BE CLOSE TO $25,000.

I THINK IT'S $19,780. WE BUY IT FOR $2,800.

SO SIGNIFICANT DISCOUNT. >> WE PROBABLY WOULDN'T

APPROBE ABLETO DO IT. >> ABSOLUTELY.

[00:55:08]

>> AS YOU SEE ON YOUR AGENDA, FLORIDA TOURISM DAY, BIG DAY IN FLORIDA JANUARY 22, CLAY DAY WHERE WE TAKE OVER THE STATE CAPITOL FEBRUARY 20TH. AND THEN LEGISLATIVE SESSION WILL END ON MARCH 13, EARLY SESSION THIS YEAR.

ANY QUESTIONS? AS ALWAYS KIMBERLY WILL KEEP AN EYE ON THE SESSION AS IT GETS STARTED AND UPDATE US AS TO THINGS THAT WILL IMPACT OUR FOCUS.

NUMBER 11. IT'S THAT TIME OF YEAR WE SET

[11.  2020 Meeting Schedule]

JANUARY 5 , MARCH 11, MAY 20 , THE ANNUAL GRANT AWARD MEETING WILL BE AUGUST 19, OCTOBER 21 AND NOVEMBER 18 , THE LAST MEETING OF THE YEAR WHICH WE MOVE INTO NOVEMBER SO IT'S NOT IN THE MIDDLE OF THE CHRISTMAS SEASON.

ANYBODY WITH THOUGHTS? THIS IS SIMILAR SCHEDULE THE WHAT WE STARTED THREE YEARS AGO WHEN I FIRST JOINED THE BOARD AND DIDN'T REALLY HAVE A SET SCHEDULE.

SORT OF NEBULOUS AS TO WHEN THE GROUP GOT TOGETHER.

I THINK IT'S WORKED WELL AND CONTINUE TO DO THAT.

IF SERVE HAPPY WE'LL ADOPT THAT WITH A SCHEDULE.

I'LL LOOK FOR A MOTION IF EVERYBODY IS HAPPY WITH THAT.

>> I'LL MAKE THE MOTION. >> DO WE HAVE A SECOND?

>> SECOND. >> ANY OTHER DISCUSSION? ALL IN FAVOR? ANY OPPOSED? MOTION CARRIES 5-0. AND THIS IS OUR SCHEDULE FOR NEXT YEAR. AND WE MOVE TO OLD BUSINESS.

[12.  Air BNB Voluntary Collection Agreement (VCA)]

ONE OF THE FIRST ITEMS I THINK WE DISCUSSED AT THE FIRST MEETING I ATTENDED IT WAS AIR BNB AGREEMENT.

SEEPS LIKE WE'VE BEEN TALKING ABOUT THIS FOREVER.

>> SO THE GOOD NEWS IS IT ONLY HAS TWO MORE STOPS ON THE CONTRACT REVIEW PROCESS BEFORE IT GOES FINANCE AND AUDIT SO YAY. WE'RE THE CLOSEST WE'VE EVER BEEN TO IT GOING BEFORE THE BOARD.

>> EXCELLENT. I KNOW PERSEVERANCE IS THE KEY

HERE. >> VERY GOOD.

AND NUMBER 13, DOES ANYBODY HAVE ANY QUESTIONS ON AIR BNB THAT

[13.  Florida's First Coast of Golf Key Performance Indicators and Measurements]

FLORIDA'S FIRST COAST OF GOLF. >> YOU'LL SEE THAT THEY ARE CONTINUING TO MODIFY THEIR REPORT THE US FROM AN INFORMATION STANDPOINT. THEY GIVE US THE NUMBERS OF THEIR SOCIAL MEDIA. WE DID HAVE A DISCUSSION ABOUT THE CLAY TOURIST ROUND TREND. SO THERE ARE SIX COURSES IN OUR GROUPING THAT IS CONSIDERED CLAY.

AND THIS IS THE TOTAL OF ALL SIX OF THOSE COURSES.

SO THIS IS NOT FOR ENTIRE MONTH. SO THIS IS NOT AN -- THIS IS REAL NUMBERS THAT COME FROM THE COURSES.

AND SO REMEMBER THAT THE TOURIST ROUND IS THE PERSON PLAYING GOLF PURCHASING THE ROUND HAS TO BE FROM OUTSIDE OF 50-MILE RADIUS OF THE COURSE. SO THAT IS WHAT THEIR DEFINITION OF A TOURIST SURROUND. AND SO THAT IS WHAT THESE NUMBERS ARE. I WANTED TO MAKE SURE THAT THAT IS CLARIFIED. AND THEN THE NATIONAL GOLF FOUNDATION GIVES KIND OF LIKE A STATEWIDE AND REGION WIDE REPORT FOR DIFFERENT DESTINATIONS SO WE CAN COMPARE HOW FLORIDA'S FRESCOINGS OF GOLF NUMBERS ARE DOING IN REFERENCE TO ALL OF FLORIDA, THE SOUTH ATLANTIC AND SOUTH CAROLINA.

THOSE ARE THE BIGGEST COMPETITORS WHEN IT COMES TO

GOLF FOR OUR REGION ANYWAY. >> IT'S FASCINATING IF YOU LOOK AT THE NUMBERS. WE JUST TALKED ABOUT THE HOTEL

[01:00:05]

AND WE SEE GOLF IS THE SAME WAY. LOOKED LIKE UP THROUGH JUNE THE CLAY TOURIST ROUND TRENDS WERE OFF THE CHARTS IN TERMS OF IMPROVEMENT AND JUNE, JULY AUGUST WERE ALL BELOW THE YEAR BEFORE. SEPTEMBER MIGHT HAVE BEEN DOWN BECAUSE WE HAD A WEEK WHERE WE WERE WAITING FOR HURRICANE ATTORNEY TO MAKE UP ITS MIND WHETHER IT WAS GOING TO COME SEE US OR GO BY US. THAT PROBABLY KILLED THE WHOLE WEEK IN TERMS OF PEOPLE COMING HERE AND THE EXTRA HOT WEATHER MAY HAVE CONTRIBUTED TO NOT HAVING PEOPLE COME AND PLAY GOLF BECAUSE IT WAS TOO HOT. SORT OF INTERESTING TO SEE THAT.

AND THEN ON THE OTHER PAGE WITH THE NATIONAL ROUNDS YOU SEE THAT SOUTH FLORIDA AND NORTHEAST FLORIDA WERE IN THE NEGATIVE AS COMPARED TO SOUTH CAROLINA AND THE SOUTH ATLANTIC REGION.

IT SEEMS LIKE ALL QUADRANTS IN THAT TIME FRAME AS FAR AS TOURISM WERE CONCERNED TOOK A HIT.

AND WE WERE DOWN IN NORTHEAST FLORIDA A LITTLE BIT LESS THAN THE REST OF FLORIDA. I GUESS THAT'S A GOOD THING.

>> I HAVE A QUESTION. I SEEM TO BE FULL OF THEM TODAY.

>> IT'S THOSE RED HOTS. >> THEY ARE HIDDEN.

THE NUMBER OF POSTS THAT MEANS WHETHER IT'S THE SAME PERSON THAT TALKED ABOUT IT THREE TIMES OR THREE PEOPLE THAT PLAYED

GOLF? >> THAT IS THE NUMBER OF POST THEY DID ABOUT CLAY COUNTY ON FLORIDA'S FIRST COAST OF GOLF

SOCIAL MEDIA. >> THANK YOU.

>> I'M GLAD YOU ASKED THAT BECAUSE THEY'D SAME QUESTION.

THAT'S WHAT I THOUGHT IT WAS BUT I WAS NOT TOTALLY SURE.

>> IF THEY ONLY POSTED THREE BUT THEY HAD 1200 ENGAGEMENTS, OR IS THIS IN GENERAL FOR THEIR SOCIAL MEDIA?

>> SO THE NUMBER OF FOLLOWERS , THE ENGAGEMENT IS FOR THEIR SOCIAL MEDIA. WE HAD THREE POSTS ABOUT CLAY COUNTY. THE OTHER DAYS THAT THEY POST THINGS IT'S ABOUT THE OTHER PARTNERS WITHIN FLORIDA'S FIRST COAST OF GOLF AND THE PARTNER COURSES.

>> SO MAYBE LIKE FOR THE NEXT REPORT IF WE CAN REQUEST, MAYBE IT'S GOING TO BE TWO ROWS BUT BECAUSE IT'S GOOD FOR TO US KNOW HOW MANY FOLLOWERS THEY HAVE BUT IT REALLY DOESN'T RELATE TO US AS FAR AS ENGAGEMENT. IT DOESN'T REALLY TELL THE FULL STORY FOR ENGAGEMENT BECAUSE IT MAKES ME THINK OUT OF OUR THREE POST OR THE THREE POST ABOUT CLAY COUNTY THEY HAD 1200 ENGAGEMENTS, SO MAYBE IT HAS TO BE TWO ROWS, ONE FOR THEIR TOTE AND THEN FOR US AND HOW MANY ENGAGEMENTS DID WE GET FROM

THOSE THREE POST. >> TYPICALLY WHEN SOCIAL MEDIA METRICS ARE GIVEN THAT WOULD APPROXIMATE RELATIVE TO THOSE.

SO I WOULD THINK THAT THESE NUMBERS ARE ABOUT OUR THREE

POST. >> I WILL DOUBLE CHECKTA.

>> I THINK IT'S SUPER INFLATED. I DON'T AGREE.

I THINK AND I DON'T KNOW WHAT THE THREE POSTS WERE.

FOURTH OF JULY DIFFERENT BECAUSE THAT'S REALLY, YOU MIGHT HAVE BOOSTED IT OR WHATEVER. IT'S JUST DIFFERENT.

>> I'LL CLARIFY. >> I THINK IT'S BEST TO KNOW.

>> AS PART OF OUR CONTRACT DO WE GET A CERTAIN NUMBER OF POSTS OR

JUST WHEN THEY COME ACROSS. >> WE SUPPLY THEM INFORMATION.

DURING LIKE FOR THE SCOTTISH GAMES BECAUSE SCOTLAND IS THE HOME OF GOLF , THE BIRTH PLACE OF GOLF , SO WE'RE GOING TO TIE THAT IN. SO IT'S NOT JUST ABOUT ONE OF THE THINGS THAT THEY HAVE TRIED DO WITH THEIR SOCIAL MEDIA STRATEGY IS MAKE IT MORE DESTINATION BASED THAN GOLF BASED. WE'RE FEEDING THEM INFORMATION.

KATE SENDS THEM OUR SOCIAL MEDIA CALENDAR EVERY MONTH SO THAT THEY KNOW WHAT WHEN WE'RE GOING TO BE TALKING ABOUT DIFFERENT THINGS. SO THAT HAS HELPED.

WE ALERTED THEM TO THE GOLF TOURNAMENT THAT IS COMING MARTIN LUTHER KING WEEKEND , THE CLAY COUNTY WOMEN'S INVITATIONAL.

THEY WILL BE HELPING US MARKET THAT AS WELL.

SO I THINK DEPENDING ON THE QUARTER AND WHAT IS HAPPENING, YOU WILL SEE SOME DIFFERENT NUMBERS.

[01:05:02]

HOT. >> OK.

>> NIGHEST. >> DO THEY HAVE AN OPPORTUNITY TO BLOG? YOU KNOW WHAT I'M TALKING ABOUT?

>> YES THEY CO-AND THEY HAVE INCLUDED NEWS BLOG POST.

THEY INCLUDE NEWS NEWSLETTER INFORMATION.

I THINK I SENT YOU ALL THE MOST RECENT NEWSLETTERS THAT FEATURED US. I WILL TELL YOU THAT THEY DID REPRESENT US AT WORLD TRAVEL MARKET WHEN WAS JUST A COUPLE OF WEEKS AGO. IT'S THE LARGEST CONSUMER TRAVEL TRADE SHOW IN THE WORLD. IT'S A BIG DEAL TO BE THERE.

AND WE HAD A UK TRAVEL WHOLESALER REACH OUT AND ASK US ABOUT OUR TREE HOUSES. SO WITHOUT EVEN BEING THERE WE HAVE AN INQUIRY ABOUT THIS AND WILL BE FOLLOWING UP WITH THEM TO MAKE SURE THAT HOPEFULLY THEY BRING SOME GROUP BUSINESS.

>> SOMETIMES IT'S EASY TO FEED THEM IF YOU HAVE A HUMAN INTEREST STORY A BLOG. JUST FEED THEM AND -- ENTER

THAT'S WHAT WE'RE DOING. >> MAKE THEIR LIFE EASY.

IT'S HARD FOR YOU. >> THAT'S WHAT WE'RE TRYING TO DO IS FEED THEM MORE INFORMATION.

I DON'T KNOW THAT WE -- WE ARE STILL CULTIVATING THAT CONTENT OURSELVES. AND SO AS WE BUILD THAT AND AS WE DO THAT, WE ARE TRYING TO SHARE IT WITH AS MANY PEOPLE WHO WILL SHARE IT FOR US. THANK YOU PAT.

>> ANYTHING ELSE? LET'S MOVE AHEAD TO THE

[14.  Fairgrounds Master Plan Update and Business Plan]

FAIRGROUNDS. >> WE ARE MOVING FORWARD WITH MAKING SOME PROGRESS WITH THE INFRASTRUCTURE CHANGES FOR THE FAIRGROUNDS MASTER PLAN. WE'RE STILL WORKING THROUGH SOME CONTRACTING THINGS AND DIFFERENT THINGS LIKE THAT.

IT IS MOVING FORWARD. THERE IS PROGRESS.

WE ARE THE FIRST PHASE WE DID -- WE WERE AWARDED THE DEPARTMENT OF AGRICULTURE GRANT FOR THE EXHIBIT BUILDING ADDING RESTROOMS AND A KITCHEN TO THAT BUILDING.

SO THAT'S THE FIRST PROJECT. LIKE I SAID WE ARE MOVING FORWARD WITH INFRASTRUCTURE TO SUPPORT THAT.

WE DID APPLY AND YOU ALL DECIDED THIS AT YOUR LAST MEETING, WE DID APPLY FOR THE GRANT FOR THE 2021 YEAR.

WE DID FIND OUT THAT WE ARE ON THE LIST WHICH AT LEAST WE MADE THE LIST. SO THAT PROJECT FOR THAT IS BARN REPLACEMENT THAT WILL FREE UP SPACE SO THE RECONFIGURATION OF THE BARN AREA WILL ALLOW TO US. WE'RE WORKENING TO BUSINESS PLAN MAKING SURE WE HAVE ALL THE FINANCIAL DATA TO GO INTO THAT PLAN AS WELL AS THE MARKETING SALES EFFORT FOR THAT.

IT'S VERY SKELETON NOW THE DRAFT.

BUT WE ARE WORKING TO AT LEAST PROVIDE YOU WITH A ONE YEAR DRAFT BEFORE WE MOVE FORWARD WITH A FIVE YEAR PLAN.

>> COUPLE OF QUESTIONS ON THE BUSINESS PLAN.

HAVEN'T BEEN AROUND GOVERNMENT FOR A LONG TIME, A COUPLE OF YEARS IN THE MILITARY. I KNOW WE'RE PRETTY GOOD AT GETTING SEED MONEY AND WE'VE BEEN TALKING ABOUT THAT TO PUT SOMETHING THE PLACE. THE BUSINESS PLAN NEEDS TO BE ALMOST A SELF-SUSTAINING PLAN. I THINK FROM A TAXPAYER STANDPOINT AS WELL. THAT'S A HUGE POSITIVE IF WE CAN SHOW THAT. THE DRIVERS REALLY NEED TO BE WHAT IS THE PRICING, HOW MANY EVENTS IS GOING TO TAKE TO

SUSTAIN THAT PER YEAR. >> WE'RE LOOKING AT WATER BILLS

[01:10:07]

WE'LL SCALE THAT AND MAKE THAT HAPPEN.

THAT'S IN THE PLAN. >> PERFECT.

>> THAT'S WHY IT'S TAKING SO LONG TOO.

>> IT'S A LOT OF WORK. >> AND OF COURSE IN ADDITION TO ORGANIZATION THERE ARE IS SERVICES THAT WILL BE OFFERED.

THAT WILL CHANGE AS THE FAIRGROUNDS CHANGES.

ADDITIONAL SERVICES THAT MIGHT BE ABLE TO OFFER THAT HELPS US PUT MORE TO THE BOTTOM LINE AND NOT COST US A LOT TO DO AS PART OF THAT MARKETING AND SALES PLAN, WE'VE NEVER AN OFFICIAL MARKETING PLAN FOR THE FAIRGROUNDS AND INTERESTING TO TIE IN AS WE OFFER NEW SERVICES BECAUSE OF NEW BUILDINGS OR OPPORTUNITIES. AND THEN AS KIMBERLY AND BOB INDICATED, PROJECTIONS FINANCIALLY AND ALSO WHAT THE BUDGET WILL BE. THAT ALSO HELPS US WITH DETERMINATION AS TO WHAT CERTAIN THINGS SHOULD BE AVAILABLE FOR IN TERMS OF RENTALS AND THOSE KIND OF THINGS.

SORT OF AN AFTER THOUGHT AS IT'S BEEN.

I'LL ADD THIS AND MAYBE IN JANUARY WE CAN MAYBE HAVE IT ON THE AGENDA. THE BCC IS LOOKING AT AND PROPOSING WE DO SOME BONDING OF ROWS.

WE'RE BORROWING MONEY TO BUILD OUT SOME OF THE MORE CRITICAL ROADS FOR TRANSPORTATION PURPOSES IN THE COUNTY AND WE'RE TALK ABOUT EXPANDING FROM FOUR LANES TO SIX LANES.

IF IT'S PERHAPS A PIECE OF COUNTY ROAD 20 2: 20 OR 315, 315B. SAN RIDGE, RUSSELL ROAD.

THOSE AREAS AND THEN SOME OTHERS.

THE THOUGHT IS WE NOW ARE MOVING IN THAT DIRECTION SO WE HAVE A BOND AGENCY. WE WILL HAVE A BOND ATTORNEY AND ALL THE PLAYERS IN PLACE SO IT MAY BE -- YOU ALL RIGHT? ALL THE PLAYERS IN PLACE THAT WILL ASSIST US IF WE DECIDED WE WANTED TO GO SOMEWHERE TO PUT UP THE BIG BANK WET HALL THEY TALKED ABOUT , THE EXHIBITION BUILDING OR AMP THEATRE IN ADDITION TO THE PARKING OR MAYBE BOND SOME MONEYS OVER TEN YEARS TO DO THEM ALL AT THE SAME TIME SO WE CAN MOVE FORWARD IN A BIG WAY. I JUST WANT TO PUT THAT ON THE TABLE AND HAVE YOU THINK ABOUT THAT AND WE'LL HAVE MORE INFORMATION FOR YOU IN JANUARY AS WE MOVE THROUGH WITH THE BCC, IT MAKES SENSE WE HAVE THESE PEOPLE AND THEY ARE ONLY GOING TO CHARGE US AS WE UTILIZE THEM. DO WE WANT TO GO OR CONTINUE THE GROW ORGANICALLY. THOSE ARE ALL THINGS TO THINK ABOUT AS WE MOVE FORWARD TO THE NEXT MEETING.

[15.  Chamber of Commerce Visitor Center Update]

>> OUR VISITOR CENTER. >> THE VISITOR CENTER.

SO WE ARE STILL WAITING ON SOME, LIKE I SAID LAST MEETING, WE HAD TO REBID THE PROJECT BECAUSE THE AGENT SELECTED DIDN'T MEET CERTAIN CRITERIA. WE HAD TO START OVER SO WE'RE

STILL IN THAT PROCESS. >> ANY QUESTIONS ON THAT?

>> UP COMING EVENTS. SEE A NICE CALENDAR OF EVENTS.

[16.  Upcoming Events Update]

>> KATE HAS WORKED VERY HARD ON THAT EVENTS CALENDAR.

IT'S ADA COMPLIANT. IT'S AVAILABLE ON THE WEBSITE.

AND THERE IS A TREMENDOUS AMOUNT OF EVENTS.

I WILL ALERT YOU TO ONE MAJOR CHANGE AND WE WILL MAKE THIS CHANGE ON OUR EVENT GRANT UPDATE TOO.

WELL MAYBE NOT BECAUSE THEY'VE ALREADY USED THEIR -- YOU WILL PROBABLY GET A GRANT APPLICATION.

THEY HAVE CHANGED THEIR 2020 DATE FROM OCTOBER WHERE THEY TRADITIONALLY HAVE BEEN TO APRIL.

SO THEY WILL BE DOING TWO EVENTS IN THIS FISCAL YEAR.

[01:15:04]

IT WILL BE THE ONLY TIME, ONE TIME.

>> WHAT WAS THE DATE ON THAT? >> APRIL 27 THROUGH 30TH I

THINK. >> CLEAN THE PARAMETERS ARE TO ADD IT. ONE OF THE THINGS WE TRY TO DO WITH THIS CALENDAR IF IT'S SOMETHING THAT SOMEONE WOULD TRAVEL FOR, NOT NECESSARILY COMMUNITY RELATED EVENTS.

IF IT'S HAVE IT OR THE SEN TRICK.

SOMEONE WOULD TRAVEL HERE THE EXPERIENCE THAT EVENT.

SO THE ROTARY BREAKFAST S THAT GOING TO BE ON THIS CALENDAR, THAT SORT OF THING. IT'S THINGS THAT TIE INTO THE

BRAND TRACTIONS. >> LET ME ASK YOU THIS SINCE YOU BROUGHT UP ROTELY BREAKFAST. I DON'T KNOW IF THE ROTARY

TENNIS IS HERE. >> I JUST ACTUALLY SPOKE WITH CABETWEEN YESTERDAY ABOUT THEY ARE EXPANDING THEIR TENNIS TOURNAMENT AT MAGNOLIA POINT. I DID OFFER HER A LIST OF HOTELS AND SHE IS AWARE OF THE GRANT PROGRAM.

BUT THEY MARKET THAT TO THEIR SPECIFIC ROTARY CLUB.

ANY TYPE OF EVENT THAT ATTRACTS VISITORS N. JANUARY THERE IS THE FAIRGROUNDS. AND IT'S MORE LIKE THE SHOW -- THE SHOWDOWN IN THE SPRINGS JACKPOT SWINE SHOW.

IT A PIG SHOW WHERE YOU SHOW YOUR PIGS AND THEY AUCTION THEM OFFER AND ALL OF THAT. PEOPLE ARE COMING FROM MILES AND MILES AWAY BECAUSE OF THE GROUP THAT IS PUTTING THIS EVENT ON.

FROM IS A HORSE SHOWTA IS HAVING THEIR EVENT THE LAST WEEKEND OF DECEMBER THAT IS NOTING HOTEL INFORMATION.

WE ASK THE QUESTION OF ANYBODY WHO BOOKS THE FAIRGROUND, WE ASK THEM DO YOU WANT TO US MARKET YOUR EVENT TO THE PUBLIC.

THAT SON THEIR APPLICATION. I WAS JUST ASKING BECAUSE THE ROTARY HAS ANOTHER EVENT. I HAVE TO THINK ABOUT IT WHETHER IT'S IF PEOPLE WILL TRAVEL FOR IT.

BUT THEIR GOURMET NIGHT THAT HAPPENS IN APRIL.

I THINK IT'S ONE OF THOSE THINGS THAT IT DEPEND TONS PURPOSE OF THAT. IT'S A FUNDRAISER.

THE PRIMARY PURPOSE NEEDS TO BE ATTRACTING VISITORS.

IF THEY HAVE A BLOCK OF TEN ROOMS OR MORE I'D LIKE THE TALK TO THEM BECAUSE WE CAN MAKE THAT EASIER FOR THEM.

>> THE OTHER THING I WANTED TO POINT OUT.

I KNOW LAST TIME WE MET, WE TALKED ABOUT SPORTS GROUPS AND

[01:20:03]

SINCE FEBRUARY KATE HAS WORKED ON THE RESTAURANT LIST.

SHE'S PROVIDED THOSE BY NEIGHBORHOOD BECAUSE THERE ARE SO MANY. WE HAVE TWO COMPLETE.

THEY WERE DONE FIRST SIMPLY OUT OF NEED.

THERE IS A DISC GOLF TOURNAMENT IN WEEK AND THAT MADE THE FLEMING ISLAND LIST RISE TO THE TOP.

SO WE WILL DO ORANGE PARK AND KATE IS WORKING WITH EMILY TO MAKE SURE THAT WE GET ALL OF THE TOWN RESTAURANTS INCLUDED AND WE'LL BE WORKING ON THE PERIMETER AS WELL.

WE'VE GOT TO DO KEYSTONE HEIGHTS.

I THINK THAT COVERS MOST EVERYBODY.

>> IS THIS ONLINE? >> IT WILL BE.

>> WHAT WE HAVE DONE IS WE MAKE THESE AVAILABLE TO THE PLANNERS FIRST BECAUSE WE WANTED TO, THERE ARE SOME THINGS THAT ARE QUIRKY ABOUT SOME OF THE THINGS THEY WANT.

SO WE DON'T CUSTOMIZE IT BUT WE TRY TO MAKE IT MEET THEIR NEEDS.

WE LET THEM POST IT ON THEIR WEBSITE AND THAT KIND OF THING.

WE'RE HAPPY TO THEIR AND MAKE THAT AVAILABLE ON THE SITE AS

WELL. >> GOOD STUFF.

>> AND THEN GOT THE UP COMING EVENTS CALENDAR.

AND THAT'S ALL 16 ITEMS. ANYTHING ELSE THAT WE HAVEN'T COVERED THAT HAS COME UP BETWEEN THE TIME WE POSTED THE AGENDA

AND NOW? >> THERE IS ANOTHER ONE THAT WE CAN TALK ABOUT. THIS CAME TODAY.

>> THEY DID COME TODAY. THE CHRISTMAS CARROLLS IN SPRING PARK. THEY HAVE A HOLIDAY EVENT TO COMPLEMENT ALL THE OTHER EVENTS IN THE HOLIDAYS THAT ARE HAPPENING AND THAT IS DECEMBER 19TH.

IN SPRING PARK. THAT.

>> THAT WILL BE FUN. >> I WAS DOWN THERE WALKING THE DOG TODAY AND PUBLIC WORKS DEPARTMENT IS INSTALLING COLORED LIGHT TONS TREES ALONG THE RIVER FRONT.

AND SO WE SUPPLY LIGHTED WATER DISPLAY.

IT'S THE FIRST YEAR THEY'VE DONE THAT.

>> THAT'S GREAT. GOOD STUFF.

>> IT IS GREAT STUFF. >> TAKING ADVANTAGE OF SPRING

PARK. >> YES.

>> SO I GUESS WE'VE GOT A LITTLE TIME SO MAYBE WE CAN GO DOWN THE LIST TO SEE IF THERE IS ANYBODY -- DO YOU HAVE ANYTHING ELSE YOU WANT TO ADD? HOW ARE WE DOING WITH MOVING TO

A BIG COOKOFF? >> WE'RE DOING VERY WELL.

>> COMPARED TO LAST YEARS? >> HIGHER, WE PROBABLY HAD ABOUT 28 LAST YEAR. MORE COOK TEAMS. THE MOOSE INTERNATIONAL CONTINUES TO MAKE OUR SUPREME COUNCIL ADJACENT TO THAT SO WE FILL UP THE HOTELS.

THE CORN HOLE PORTION WAS A LITTLE UNDERPERFORMED BECAUSE AND SHE ADMITTED THE GAL I WORKED WITH, THEY DIDN'T ADVERTISE LIKE THEY WANTED TO BECAUSE THEY WERE WRAPPING UP THEIR NATIONAL COMPETITION. SO SHE SAID NEXT YEAR THEY'LL GET AN EARLIER START ON THAT. THEY HAD ABOUT 20 TEAMS COMPETE.

THEY WANTED 50. SO WE'RE GOING TO STILL PARTNER WITH THEM AGAIN THOUGH. IT WENT WELL.

WE WERE ABLE TO RAISE THE $10,000 AGAIN FOR CANINES FOR

WARRIORS. >> VERY GOOD.

>> BOB, WHAT IS HAPPENING AT THE THRASH SENATOR.

>> I WAS TRYING TO PULL UP OUR SCHEDULE BECAUSE WE HAVE LOTS OF THINGS GOING ON. WE ANNOUNCED A COUPLE OF CONCERTS. MOST IMMEDIATE ONE IS ELF ON THE SHELF COMING ON THE 24 WHICH THE IS THIS COMING WEEKEND.

IT'S IN THE AFTERNOON. I BELIEVE IT'S A 6:00 START.

[01:25:08]

OUR BROADWAY SERIES WILL BEGIN IN THE SPRING AS WELL.

STARTS IN FEBRUARY AND ENDS IN MAY.

AND THEN WE HAVE A TRIBUTE , THE ELTON JOHN TRIBUTE IN JANUARY.

THAT ONE HAS HIGH DEMAND ON IT. AND I THINK THAT RALLIES IT UP THROUGH JANUARY UNTIL WE MEET AGAIN.

>> WE GOT SOME OF THE 60'S MUSIC THERE.

>> YEAH. >> THREE DOG NIGHT AND STARS OF

THE 60'S IN THERE. >> THREE DOG NIGHT WENT OUT THE

GATE REALLY WELL. >> THEY WERE ALL FASCINATED AT THE MEASUREMENT OF WHETHER SOMETHING IS POPULAR OR NOT IS HOW I RESPOND BECAUSE I KNOW NOTHING ABOUT A LOT OF THEM.

WHEN I STARTED SINGING ONE IS THE ONLY NUMBER, THEY KNEW.

>> PAT ANYTHING. >> NO.

>> THIS IS THE LAST MEETING OF 2019.

SO WE WILL HAVE A REORGANIZATION ON OUR MAIN BOARD NEXT TUESDAY WHERE WE PICK NEW LEADERSHIP OR EXISTING LEADERSHIP OR DIFFERENT LEADERSHIP, WHATEVER THE CASE MAY BE.

SAND I WANT TO TAKE A MOMENT TO THANK ALL OF YOU ON THIS BOARD.

WE'VE COME SO FAR IN THREE YEARS IN TERMS OF WHAT WE STARTED WITH AND WHERE WE ARE TODAY. THANKS TO EVERYBODY ON THE BOARD AND KIMBERLY AND NOW KATE AND EVERYBODY ELSE THAT PARTICIPATES AND TERESA PUTS THE BOOKS TOGETHER AND COURTNEY MAKES SURE WE DON'T STUMBLE OFF THE DEEP END IN TERMS OF LEGAL ASPECTS.

I'M NOT SURE WHO WILL BE BACK AS FAR AS CHAIRMAN.

I WOULD LIKE TO RETURN AND I WILL LOBBY THAT WAY.

DEPENDING ON THE CHAIRMAN AND WHAT HE OR SHE WOULD LIKE TO DO.

BUT OTHERWISE THANKS VERY MUCH. APPRECIATE THE OPPORTUNITY TO WORK WITH YOU AND WE HAVE DONE GREAT THINGS IN A SHORT PERIOD OF TIME AND THE BEST IS YET TO COME.

AND I LOOK FORWARD TO COMING TO THE MEETINGS.

A LOT OF TIMES YOU DON'T LOOK FORWARD TO GOING TO MEETINGS.

THIS MEETING ALWAYS SEEMS TO BE A GOOD ONE.

THANKS AGAIN. I APPRECIATE IT.

WITH THAT WE'LL

* This transcript was compiled from uncorrected Closed Captioning.