[00:00:12] INVOCATION AND PLEDGE. MR. DIAZ IS GOING TO SAY THE INREVOCATION INVOCATION PLEASE. PLEASE RISE. >> BLESS OUR PLANS AND DELIBERATIONS AND BRING THEM TO SUCCESS TO A SUCCESSFUL OUTCOME THAT BENEFITS ALL WHO LIVE IN OUR COMMUNITY. AND VISIT OUR COMMUNITY AS WELL. AMEN. >> AMEN. WILL YOU JOIN ME IN THE PLEDGE? >> I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. >>> WELL, HAPPY NEW YEAR AND [Call to Order] I'D LIKE TO CALL TO ORDER THE TOURIST DEVELOPMENT COUNCIL MEETING ON JANUARY 7TH, 2026. AT 3:30 P.M. BEFORE WE BEGIN WITH OUR PUBLIC COMMENTS SECTION, I'D LIKE FOR EVERYONE TO DO INTRODUCTIONS AND WE'LL START WITH MR. PORTER. >> NEIL PORTER WITH ACCOMMODATIONS. >> DEBBIE PEEL, CITIZEN KETONE RIGHTS. >> KIM EVANS. >> DAVID DIAZ, CITIZEN. >> KEVIN ROBERT, ACCOMMODATIONS. >> SHERRY STEARNS, GREEN COVE COUNCILWOMAN. >> SANDY MEYER, TOURISM. >> STEPHANIE LAMB, TOURISM PROGRAM MANAGER. >> AWESOME. THANK YOU VERY MUCH AND SHERRY, WELCOME. THIS IS YOUR FIRST OFFICIAL MEETING FROM GREEN COVE CITY COUNCIL AND WE'RE VERY HAPPY THAT YOU ARE HERE TODAY. I'D LIKE TO OPEN THE PUBLIC COMMENT SECTION -- PORTION OF THE MEETING. IF YOU ARE A MEMBER OF THE PUBLIC AND YOU'D LIKE THE ADDRESS THE TDC, YOU CAN GO AHEAD AND TAKE THE PODIUM. SEEING NONE WE'RE GOING [1. Tourist Development Council Meeting Minutes November 5, 2025.] TO MOVE ON TO THE APPROVAL OF MINUTES AND I'LL ENTERTAIN A MOTION. >> ILL MAKE THE MOTION TO APPROVE THE MINUTES. >> GOT A MOTION AND A SECOND. ALL IN FAVOR SAY AYE? >> AYE. >> ANY OPPOSED? PASSES UNANIMOUSLY. >>> ALSO FOR THE RECORD, BEFORE WE BEGIN WITH PRESENTATIONS, MR. ANDREWS COULDN'T BE HERE TODAY BUS, WE HOPE HE FEELS BETTER [2. Advance Travel & Tourism Marketing Update (K. Stichtenoth) Marketing update from the contracted advertising agency.] SOON AND BRIAN KNIGHT HAD ANOTHER COMMITMENT. LET'S KICK IT OFF WITH PRESENTATIONS AND THE FIRST ONE IS OUR ADVANCED TRAVEL AND TOURISM MARKETING UPDATE FROM KYLE. HOW WE DOING, KYLE? >> HEY. WE ARE DOING GOOD. CAN YOU GUYS HEAR ME ALL RIGHT? >> YES, SIR. >> AWESOME. WELL, IT'S GOOD TO SEE YOU GUYS IN THE NEW YEAR. SAD THAT I CAN'T BE THERE IN-PERSON THIS TIME WITH YOU GUYS BUT WE WILL -- JUST ADDED A NEW MEMBER TO OUR TEAM. WHO IS JUST ABOUT AN HOUR AWAY FROM YOU GUYS SO YOU WILL START TO SEE PAULA VAN IN SOME OF THE MEETINGS MOVING FORWARD. SO EXCITED ABOUT THAT. JUST TO SORT OF OVERVIEW ON SOME OF THE Q4 MARKETING PERFORMANCE AND SO ON AND SO FORTH. AS WE SAID JUST A REFRESHER OF THE CAMPAIGN AND WHAT WE'RE DOING AGAIN, OF COURSE WE WANT -- A LITTLE BIT IN NOVEMBER WITH THE DETAILS AND OUR AUDIENCE THEN TARGETING STILL WERE FAMILIES AND OUTDOOR WITH SOME OF THOSE BEING BLENDED TOGETHER WHERE IT MAKE SENSE. OUR MARKETS, WE DID HAVE A SLIGHT CHANCE IN THE MARKETS DURING THE MIDDLE OF Q4. YOU CAN SEE THE ONE LISTED HERE, CHARLOTTE WAS ONE THAT WE PULLED OUT OF A LITTLE BIT. WE'LL CONTINUE TO ANALYZE WHETHER THERE'S MERITS WITH THAT MARKET MOVING FORWARD. BUT YOU ALSO SEE JUST A SAMPLING OF SOME OF THE CREATIVE THAT WE USED THROUGHOUT OUR CAMPAIGN IN Q4. THE CORE TACK TICS WE CONTINUED TO REALLY FOCUS ON IN Q4 ARE ONLINE DISPLAY, VIDEO ADS, THE STREAMING SERVICES THAT EXIST OUT THERE. AUDIO STREAMING AS WELL. BOTH WITH MUSIC AND PODCASTS. THEN SOCIAL MEDIA REALLY FOCUSED ON INSTAGRAM AND FACEBOOK AND THEN EMAIL MARKETING CAMPAIGN AS WELL. TO DIG INTO SOME OF THE SPECIFICS OF SOME OF THE SOCIAL CAMPAIGNS, BROOKE IS GOING TO JOIN ME TO TALK THROUGH SOME OF THE DETAILS NOW. BROOKE? >> HELLO EVERYONE. I'M GOING TO GO OVER TWO HIGHLIGHTS OF CAMPAIGNS THAT WE DID ON FACEBOOK AND INSTAGRAM. THESE WERE TARGETED TOWARDS CLAY COUNTY RESIDENTS AND SURROUNDING LOCAL COMMUNITIES AND NEIGHBORHOODS. SO THE FIRST WAS THE PATRIOTS' PASSPORT. AND I WANT TO FIRST OFF START BY SAYING BOTH OF THESE CAMPAIGNS WERE THE CLAY COUNTY TEAMS' IDEAS AND WE RAN THEM FOR THE PAST FEW YEARS WE HAD BEEN A FOR THIER -- PARTNER WITH YOU. IT IS LAUNCHED AROUND VETERANS DAY AND REALLY HONORS OUR MILITARY [00:05:03] HERITAGE HERE AND PROMOTES THE DEALS AND PROMOTIONS THAT LOCAL CLAY COUNTY BUSINESSES OFFER TO BOTH ACTIVE MILITARY AND VETERANS. SO WE DELIVERED OVER 63,000 OF THESE MESSAGES AND IT HAD POSITIVE ENGAGEMENT OVER 1500 POST ENGAGEMENTS WERE MADE ON THE PATRIOTS' PASSPORTS CAMPAIGN. OUR SECOND IS CHRISTMAS IN CLAY. IT PROMOTES LOCAL HOLIDAY EVENTS AND FESTIVES AND THE PARADE OF TREES THAT HAPPENS EACH YEAR IN CLAY COUNTY. AROUND CHRISTMAS TIME. WHAT WAS REALLY COOL ABOUT THIS ONE IS THE CLAY COUNTY TEAM HAD AN IDEA TO USE USER GENERATED CONTENT WHICH IS ACTUAL VIDEOS THAT WERE TAKEN BY SOMEONE IN THE CLAY COUNTY COMMUNITY. SO IT WAS THEIR CONTENT THAT WE USED AND PROMOTED. THIS CAMPAIGN DID REALLY, REALLY WELL. IT RECEIVED OVER 46,000, ALMOST 50,000 POST ENGAGEMENTS ON IT SO THAT'S THE LIKES, SAVE, SHARES AND COMMENTS. SO TWO REALLY SUCCESSFUL CAMPAIGNS THAT TOOK PLACE IN Q4. >> VERY GOOD BROOKE. ALL RIGHT, NOW WE'LL LOOK AT SOME WEBSITE PERFORMANCE AND AS YOU CAN SEE IN THE TOP CHART, THE DARK BLUE BAR IS 2025 VERSUS 2024 IN THE LIGHT BLUE. WHAT WE'RE LOOKING FOR HERE IS ARE WE SEEING GROWTH AND INCREASES IN MOST OF THE AREAS THAT WE'RE TRYING TO DRIVE TRAFFIC IN FROM? AND WE ARE SEEING STRONG PERFORMANCE. PAID SOCIAL LEADING THE WAY. THAT'S A GREAT STORYTELLING PLATFORM THAT GETS GOOD ENGAGEMENT AS BROOKE JUST SORT OF HIGHLIGHTED FOR US. SO STRONG PERFORMANCE THERE. AND REALLY HAPPY WHAT WE'RE SEEING. OVERALL, REACHED MORE THAN 86,000 PEOPLE AND DROVE ALMOST 230,000 PAGE VIEWS INTO THE CLAY COUNTY WEBSITE. IT'S ONE THING TO DRIVE TRAFFIC, BUT WE ARE ALWAYS VERY FOCUSED OFFENDS ARE WE GETTING THE CALL AND THE ENGAGEMENT AND ARE WE GETTING THE TRACTION THAT WE WANT. AND ONE OF THE THINGS THAT WE LOVE TO LOOK AT IS CONVERSION POINTS WITHIN THE WEBSITE. WE SAW ALMOST 200, AROUND 230 OUTBOUNDS CLAIMS TO CLAY COUNTY LODGING PAGES. RIGHT AND OF COURSE WE KNOW THAT OVERNIGHT STAYS IS REALLY ONE OF THE BIG FOCUSES THERE. SO CONTINUING TO SEE REALLY GOOD TRACTION IN TERMS OF NOT JUST REACHING PEOPLE AND GETTING THEM IN THERE BUT GETTING THEM EXPLORE WHERE AND HOW THEY CAN STAY IN CLAY COUNTY WHICH IS ONE OF OUR BIG GOALS THERE. >> KYLE, KYLE, REAL QUICK A QUICK QUESTION ON THAT. THE PAID SEARCH AND ORGANIC SEARCH. WHAT ARE THOSE? IS THAT LIKE -- IS THAT GOOGLE METRICS? >> YEAH. SO THOSE ARE DOWN A LITTLE BIT AND THAT'S A LARGER INDUSTRY TREND RIGHT. WHAT WE'RE SEEING IS SOME OF THE WAY THAT AI, YOUR CHATGPT AND YOUR GEMINIES ARE IMPACTING THE WAY PEOPLE ARE SEARCHING AND LOOKING FOR INFORMATION IS IMPACTING THE TRAFFIC WE SEE ON WEBSITES. RIGHT? SO YOU KNOW, ONE OF THE WAYS THAT WE TRY TO COMBAT THAT IS JUST BEING STRONGER IN OTHER AREAS. BUT ALSO BEING MINDFUL OF ARE WE CREATING GOOD CONTENT THAT CAN BE SOURCED WHEN PEOPLE ARE LOOKING AND USING CHATGPT OR GEMINI OR OTHER PLATFORMS LIKE THAT? YOU ARE NOT GOING TO NECESSARILY GET THE TRAFFIC TO YOUR WEBSITE. BUT IF YOU ARE YOUR INFORMATION IS PULLING INTO THOSE PLATFORMS, THERE'S STILL LEARNING ABOUT YOU AND GETTING WHAT THEY NEED. SO IT'S A CHANGE IN THE INDUSTRY FOR SURE. SOMETHING WE'RE CERTAINLY AWARE OF AND KEEPING IN MIND. BUT THAT IS THE MAIN REASON WE'RE SEEING DECLINES ON THAT AND IT'S NOT SPECIFIC TO JUST CLAY COUNTY. IT'S AN INDUSTRY WIDE TREND. >> THANKS. >> YEAH. ABSOLUTELY. WE TALKED A LOT ABOUT HOW WE USE PLACER AI WHEN WE MET LAST AND I KNOW YOU GUYS ALSO USE IT TO MEASURE THE EFFECTIVENESS OF THE EVENTS THAT YOU GUYS HOST. IN CLAY COUNTY. WE JUST LIKE TO ALWAYS KEEP TABS ON WHAT ARE THE TOP VISITATION MARKETS, THIS IS A RUNNING REPORT THAT WE LOOK AT AS WE DO OUR STRATEGY MEETINGS AND TALK ABOUT HOW WE WANT TO, YOU KNOW, PUSH OUT THE MESSAGING FOR YOU GUYS. YOU'LL SEE IN THE FINAL COLUMN, GREEN IS INDIC THETIVE THAT WE'RE SEEING INCREASES AND SO IN MOST OF THE AREAS, WE ARE SEEING SLIGHT INCREASES IN VISITATION. SO THAT'S GOOD TO SEE. FLORIDA WITH ORLANDO AND MIAMI CONTINUING TO BE THE TOP MARKETS. BUT ALSO STRONG TRAFFIC COMING IN FROM ATLANTA AND TALLAHASSEE. AND AGAIN, THIS IS JUST SOMETHING THAT WE KEEP OUR TABS ON. JUST TO UNDERSTAND WHERE WE SEE TRACTION AND WHERE MIGHT THERE BE OPPORTUNITIES OR WHERE DO WE WANT TO MAKE ADJUSTMENTS BECAUSE WE'RE NOT SEEING THE CONVERSIONS WE WANT FROM A VISITATION. SO JUST SOMETHING THAT WE CAN CONTINUE TO LOOK AT AS WE WORK WITH THE CLAY COUNTY TEAM THERE. SO THAT'S THE SPECIFICS ON OUR Q4 REPORTING. BUT WE DO HAVE ONE MORE THING FOR YOU. LAST YEAR, WE PULLED TOGETHER A 2024 RECAP ON A ONE SHEET AND WE'VE GOT THAT AGAIN AND BROOKE IS GOING TO KIND OF WALK THROUGH THE DETAILS OF THAT. >> AWESOME. JUST TO START OFF 2025 WAS GREAT YEAR. ALSO YEAR OVER YEAR WE SEE GREAT METRICS [00:10:01] AND FOR 2025. LOOKING AT THE WEBSITE GROWTH SECTION, WE SEE POSITIVE LIFT HERE, YEAR OVER YEAR. NOT ONLY TOTAL NEW USERS INCRETIONING BY 66% FROM 65% BUT TOTAL PAGES VIEWED WEDNESDAY SOMEONE GOT TO EXPLORECLAY.COM LIFTED YEAR OVER YEAR. ALONG THE WEBSITE GROWTH WE DO SEE ALMOST 1700 VISITOR GUIDES THAT WERE REQUESTED OR VIEWED ONLINE. WHICH IS A REALLY STRONG METRIC SHOWING THE DEEPER CONVERSION VALUE THAT -- PEOPLE ARE VERY INTERESTED IN COMING AND TRAVELING TO CLAY COUNTY. ALONG WITH THAT, IN THE PAID MEDIA SECTION IN THE BOTTOM LEFT, WE DOSEE STRONG YEAR OVER YEAR PERFORMANCE FOR THE CAMPAIGNS. JUST WANT TO HIGHLIGHT THE PAID SOCIAL ENGAGEMENT AND INCREASED ALMOST 500% ALMOST YEAR OVER YEAR OVER 2024. ALONG WITH THAT THE SOCIAL MEDIA GROWTH. THE SECTION IN THE LITTLE BLUE SECTION, THIS IS ALL CLAY COUNTY BECAUSE THIS IS YOUR ORGANIC SOCIAL PAGES. SO INSTAGRAM, FACEBOOK, AND YOUR YOUTUBE CHANNEL. INSTAGRAM REACH INCREASED 100% YEAR OVER YEAR. FACEBOOK FOLLOWERS IS A GREAT METRIC THAT WE SEE INCREASED 74% THE THEN OVER 500 YOUTUBE VIDEOS WERE VIEWED ON YOUTUBE -- ON THE CLAY COUNTY YOUTUBE CHANNEL. SO 2025 WAS POSITIVE. WE COULD NOT HAVE DONE IT WITHOUT THE CLAY COUNTY TEAM. WE'RE EXCITED ABOUT 2026 AND CONTINUING TO DRIVE QUALITY USERS AND JUST DRIVE AWARENESS OF CLAY COUNTY. >> YEAH. THANK YOU, BROOKE. YOU KNOW, IT WAS A GOOD YEAR FOR US. WE'VE GOT A LOT OF EXCITING THINGS THAT WE ARE WORKING ON TO START 2026 AND LOOK FORWARD TO SARING MORE THEM WITH YOU GUYS IN THE NEXT MEETING. F1 >> AWESOME. THANK YOU VERY MUCH KYLE. DO ANY MEMBERS OF THE COUNCIL HAVE ANY QUESTIONS? GO AHEAD. >> NO QUESTION FROM ME. >> ANY QUESTIONS? GOOD. ALL RIGHT. GUYS, THANK YOU VERY [3. Airstream Ventures Sports Tourism Update (A. Verlander) Sports Tourism update from Airstream Ventures.] MUCH. >> THANK YOU. >> THANK Y'ALL. >>> AWESOME. MOVING ON IN OUR AGENDA, ITEM NUMBER THREE IS GOING TO BE OUR UPDATE FROM AIRSTREAM VENTURES WITH OUR SPORTS TOURISM. >> HAPPY NEW YEAR EVERYONE. >> HAPPY NEW YEAR. GOOD TO SEE YOU ALLEN. >> AM I DRIVING? OH. OKAY. THERE WE GO. SO HOPEFULLY EVERYBODY HAD A GOOD HOLIDAY SEASON. WE ARE -- YOU KNOW, DURING THE HOLIDAYS LIKE IN THE SPORTS EVERYBODY'S TAKING A BREAK. UNLESS YOU ARE A BOWL GAME OR SOMETHING LIKE THAT. COLLEGE FOOTBALL. BUT FOR THE MOST PART, EVERYBODY'S TAKING A BREAK. PEOPLE ARE STARTING TO GET BACK INTO THE OFFICE THIS WEEK. AND BEGINNING THEIR -- THEIR PLANS FOR '26 AND EVEN '27. SO THIS IS WHAT WE ATTENDED LAST YEAR. WE ARE GETTING DATE -- UPDATES ON THOSE KINDS OF THINGS. BUT WE'LL BE ATTENDING -- I'M GOING LATER THIS MONTH TO A CEO SUMMIT FOR SPORTS ETA. WHICH IS A LOT OF THE -- CEO FROZE A LOT OF THE U.S. OLYMPIC GOVERNING BODIES ALONG WITH JUST CEOS FROM ACROSS THE COUNTRY. AND THEN THE SPORTS ETA WHICH I DON'T WANT TO SIGH THE GOVERNING BODY OF SPORTS TOURISM. BUT IT IS MAYBE -- THE ENTITY AND SO AND THEN -- THE FLORIDA SPORTS FOUNDATION AS TEDDY AND THE TEAM KNOW IS GOING THROUGH A LOT OF CRAZINESS. BUT THEY DO A GOOD SUMMIT TYPICALLY IN THE SUMMER AND SO WE DON'T KNOW WHERE THAT IS YET BUT ALL THE OTHERS WE'LL BE GOING TO AS WE GET -- SO THE NEXT MEETING THAT WE HAVE WE'LL HAVE UPDATED DATES ON ALL THAT. BUT THESE ARE REALLY GOOD. ANY NEW ONES THAT SPARK ALONG THE WAY, WE WILL PROBABLY DO THAT AS WELL. I WOULD BE REMISS IF -- WE JUST HIRED A NEW PERSON. HIS NAME IS JOSH SINNER, HE'S SITTING BEHIND ME. HE'S OUR NEW DIRECTOR OF OPERATIONS. SO WE'VE NEVER HAD THIS POSITION BEFORE. WHEN WE GO GET EVENTS ALL OF OUR SALES PEOPLE ARE ALSO THE ONES OPERATING THEM. AND AS YOU KNOW, WHEN YOU ARE DOING THAT SALES AND OPERATIONS CAN SOMETIMES TIE TOGETHER. BUT SOMETIMES YOU CAN BE MORE EFFECTIVE IF THEY'RE SEPARATE. SO JOSH'S ROLE IS REALLY TO, ONCE OUR TEAM BOOKS EVENTS IS TO MAKE SURE THOSE ARE OPERATING IN A -- IN A VERY EFFICIENT MANNER. SO THIS IS I BELIEVE YOUR FIRST TDC MEETING. I KNOW HOAR, BUT IN GENERAL, AND SO -- BUT JUST A BACKGROUND ON JOSH FROM AN OPERATIONAL STANDPOINT. HE RAN THE TOP GOLF IN JACKSONVILLE FOR CLOSE TO TEN YEARS AND OPENED IT HERE AND WAS BASICALLY A GENERAL MANAGER THERE. SO HAS A VERY STRONG OPERATIONAL BACKGROUND AND WAS IN SPORTS FOR A LONG TIME. JUST WANTED TO INTRODUCE HIM. I SAID YOU ARE COMING WITH ME. YOU NEED TO START INTEGRATING THIS. SO ANYWAY. SO FROM A EVENTS STANDPOINT, WHEN WE LOOK AT THIS, WE HAD A REALLY GOOD EVENT BACK IN OCTOBER WITH BRAND NAME [00:15:06] ATHLETES B AND A. A GIRLS FLAG FOOTBALL, REALLY GOOD EVENT. AND TWO WEEKS WE HAVE COMING UP THE AMERICAN CORNHOLE LEAGUE. EVENT. HE IS PRETTY MUCH TAPPED OUT AND SOLD OUT OF HIS -- OF HIS EVENT. WE'RE TALKING PRETTY MUCH EVERY DAY. HE IS -- HE IS GOT PEOPLE COMING IN FROM ALL OVER THE COUNTRY THAT WILL BE COMING. HE IS POUNDING FOR THE HOTELLIERS HE'S POUNDING, POUNDING POUNDING AND YOU HAVE TO CLAY IN CLAY COUNTY. AND SO WE'VE SENT THEM ALL THE HOTELS AND ALL OF THAT KIND OF STUFF. AND SO THAT WILL BE HAPPENING -- THE'LL BE STARTING TO SET UP TWO WEEKS FROM TOMORROW. SO SHOULD BE ANOTHER GOOD -- THAT'S A QUALIFYING EVENT FOR IF YOU SEE THE JOHNSONVILLE AND ALL OF THAT, ON ESPN, SO SOME OF THE TOP THROWERS IN THE WORLD WILL BE COMPETING HERE IN CLAY COUNTY. THE NUMBER ONE THROWER IN THE COUNTRY LAST YEAR WHO HAPPENED TO MAKE $5.4 MILLION THROWING A BEAN BAG, WILL ACTUALLY BE COMPETING HERE. SO MAY NEED TO TAKE OUT A LOAN OR SOMETHING WITH THAT PERSON. BUT -- ANYWAY. SO IT'S A REALLY HIGH-PROFILE EVENT AND HE'S VERY EXCITED ABOUT IT. SO I WOULD LOVE TO INVITE ANY OF YOU AND EVERYBODY COME OUT AND SEE IT. IT'S AT THE FAIRGROUNDS FOR THAT WEEKEND. SO IT SHOULD BE A FUN EVENT. MINOR LEAGUE GOLF TOUR. SCOTT TURNER TALKED TO HIM YESTERDAY, HIS FIELD IS PRETTY MUCH SOLD IT. THEY WERE HOPING TO GET A FIELD OF 90 GOLFERS. AND SO HE'S PRETTY MUCH THERE. THAT WILL BE PLAYED AT EAGLE HARBOR GOLF CLUB AND THERE WILL BE IN HIS FIELD, THEY'LL PROBABLY BE THREE, FOUR PGA GOLFERS THAT WILL BE PLAYING ON THE TOUR BUT IT'S DURING THE WEEK. SO THEY WANT TO GET REPS IN AND ALL THAT. IT'S NOT SCOTTIE SCHEFFLER AND DON'T THINK THAT. BUT IT'S SOME OF THE LOWER GOLFERS ON THE PGA TOUR AND GOLFER IS REALLY LOWER? BLACK CREEK SHOWDOWN WHICH IS THIS IS OUR ORGANIC EVENT THAT WE CREATED. IF YOU REMEMBER LAST YEAR WE CANCELED IT. WE'RE BRINGING IT BACK. REGISTRATION ENDS NEXT WEEK FOR THIS. WE WERE HOPING TO GET OUR GOAL WAS TO GET 24 TEAMS AND WE HAVE DONE THAT. WE ARE CAPPING IT BASED UPON EVERYBODY BEING ABLE TO GET TEAMS -- GETTING TWO TO THREE GAMES IN. AND SO RUNNING A BRACKET AND ALL OF THAT. JR ROSIER FROM OUR TEAM IS WORKING ON THAT ALONG WITH JOSH WILL BE RUNNING THROUGH THE OPERATIONS OF THAT. BUT IT'S TEAMS -- IT'S GIRLS' FLAG FOOTBALL TEAMS AND FHSSA SANCTIONED AND IT'S GIRLS FLAG FOOTBALL TEAMS FROM ALL OVER THE STATE WILL BE COMING IN FOR TWO DAYS TO PLAY IN THAT. SO WE'RE EXCITED ABOUT THAT. WE TRIED TO CREATE SO THE FHSAA IS WANTING TO DO A JAY VELA CROSS STATE CHAMPIONSHIP BECAUSE THERE'S -- LACROSSE IS SUCH A BOOMING SPORT IN OUR STATE AND SO KIDS ARE PLAYING IT IT. THERE'S A TON OF JV TEAMS AND UNFORTUNATELY, YOU KNOW, BECAUSE WE DON'T HAVE NETTING AT THE COMPLEX WE'RE NOT GOING TO BE ABLE TO HOST IT THIS YEAR. BUT THEY ARE GOING TO COME BACK NEXT YEAR. THEY'RE GOING TO GO TAKE A PIT STOP FOR THE UPCOMING YEAR. AND THEN ONCE WE GET ALL THE NETTING AND ALL THAT, THEY'RE GOING TO -- AND WE WANT TO MAKE CLAY COUNTY THE HOST OF THAT EVERY YEAR. AND SO THAT WOULD BE JUST LIKE HOSTING A STATE CHAMPIONSHIP IN ANY OTHER SPORT. IT'S JUST HAPPENING TO BE JV AND SO WE ARE TALKING WITH THE FHSAA AND COMMISSIONERS YOU AND I NEED TO GET TOGETHER ON THAT. BUT ABOUT CREATING A HUB FOR THESE JV SPORTS YOU KNOW, YOU FINISHED THE JV SEASON. IF YOU ARE NOT PULLED UP TO VARSITY, YOU ARE DONE. AND SO A LOT OF PLACES ARE BEGINNING TO HOST LIKE JV TOURNAMENT MISS IN THEIR OWN COMMUNITY. SO WE HAVE KIND OF TALKED TO THEM ABOUT WHY DON'T YOU HOST A STATE CHAMPIONSHIP AND LET'S MAKE CLAY COUNTY THE HUB OF THAT? WHICH THERE IS SOME -- THERE'S SOME TRACTION TOO. SO WE'LL KEEP POSTED ON THAT. AND THEN THE CROSS-COUNTRY INVITATIONAL THAT WE'VE DONE THE LAST FEW YEARS WE TOOK A BREAK ON LAST YEAR. WILL BE COMING BACK AND I KNOW THE DIRECTOR THAT RUNS THAT FOR US WAS OUT AT THE SPORTS COMPLEX LOOKING AND HELPING MODEL THE SPORTS COMPLEX AS A FIRST CLASS CROSS-COUNTRY EVENT PLACE AS WELL. AND THEN THE WORLD OF PICKLEBALL WILL BE PLAYED AT THE HUB. AND SO THAT IS AN ORGANIZATION THAT WE'VE BEEN WORKING WITH NOW FOR PROBABLY ABOUT SIX MONTHS. AS Y'ALL KNOW, PICKLEBALL IS A CRAZE AND THERE'S A MILLION ORGANIZATIONS. WE'RE WORKING WITH A LOT OF THEM. BUT BROOKE BARLOW FROM OUR TEAM HAS WORKED [00:20:01] A REALLY GOOD RELATIONSHIP AND THEY'VE ALREADY BOOKED THE VENUE. IT'S ALREADY BEEN DONE. ABOUT 70% WHEN YOU DEAL WITH THE WORLD OF PICKLEBALL, 70% OF THOSE PLAYERS COME FROM OUT OF YOURCOMMUNITY. SO THEY UNDERSTAND THE TOURISM ASPECT OF IT. AND SO -- IT'S YOU KNOW, THESE PICKLEBALL EVENTS, WHEN YOU THROW AN EVENT, THERE'S SO MANY PICKLEBALL PLAYERS IN THAT COMMUNITY. YOU DON'T SEE TOURISM AFFECTS OF THAT. BUT THIS ONE -- THEY REALLY FOCUS ON THAT. SO WE'RE EXCITED THAT I THINK THAT JUST CAME UP -- THAT JUST BOOKED A COUPLE OF WEEKS AGO AT THE HUB. SO AND THEN THE NCAA SYMPOSIUM -- ALL THOSE CHAMPIONSHIPS WILL OPEN AND THE EVENTS WILL OPEN AND DIVISION I, II AND III, THE PORTAL WILL OPEN IN MARCH. SO WE'RE GOING TO LOOK SIT DOWN AND LOOK AND SEE WHAT EVENTS MAKE SENSE FOR US. PROBABLY DIVISION II OR III AND I DON'T KNOW THAT WE HAVE THE FACILITIES TO DO D 1. BUT AND WE'LL FIGURE OUT WHAT WE -- WHAT WE DO THERE. THE PREMIERE LACROSSE LEAGUE, CAMP. SO -- FOR THOSE THAT ARE FAMILIAR WITH THE PREMIER LACROSSE LEAGUE THAT PLAYS IN THE SUMMER, THE PLL. THEY'RE TRYING TO BUILD THEIR BRAND AND THEY'RE DOING ALL THESE CAMPS AROUND THE COUNTRY TO HELP BUILD THEIR BRAND. WE'VE CONVINCED THEM THAT THEY NEED TO BE IN CLAY FOR NORTHEAST FLORIDA AND SO JR IS WORKING WITH THEM ON THAT. GRIT AND GRIND FOOTBALL. SAME KIND OUCH THING. USA ARCHERY. WE ARE WORKING WITH THEM. THEY'RE LOOKING AT WIND PATTERNS RIGHT NOW DURING CERTAIN MONTHS HERE TO SEE WHAT THE WIND IS LIKE. BECAUSE WIND AFFECTS ARCHERY SO IT'S -- IT'S INTERESTING STUFF. GAME ON TRIATHLON IS SOMETHING THAT WE'RE LOOKING AT WITH KEYSTONE HEIGHTS AND TEDDY HAS A REALLY GOOD RELATIONSHIP WITH THEM FROM LAST LIVES. PROWATER CROSS WE'VE HE'S HOST -- HOSTED HERE BEFORE. THEY WERE BOUGHT BY A LARGER ENTITY SO THEY NOW HAVE CREATED A NATIONAL SERIES INSTEAD OF JUST IN FLORIDA. SO THEY'LL BE DOING 42 EVENTS THIS YEAR ALL OVER THE COUNTRY WHERE THEY USED TO ONLY DO SEVEN. AND SO WE'RE TALKING TO THEM ABOUT RESURRECTING THAT. IN FACT, THEY HAVE ALWAYS BEEN BE CBS SPORTS NETWORK AND THEY'RE HAVING NEGOTIATIONS RIGHT NOW FOR THOSE THAT DON'T KNOW NBC SPORTS IS BRINGING TOBACCO NBC SPORTS NETWORK TIED IN WITH THE OLYMPICS AND WINTER OLYMPICS COMING UP NEXT MONTH. SO THEY'RE TRYING TO NEGOTIATE A DEAL WITH THEM. SO THAT'S THE ONLY HOLDUP THERE. THE KANSAS CITY BARBECUE SOCIETY WE'RE LOOKING TO MARRY WITH ANOTHER EVENT IN THE COMMUNITY. IT'S NOT REALLY A STAND ALONE EVENT BUT IT CAN BE A BIG EVENT. WE'RE DOING ANOTHER ONE WITH THEM THAT CURRENTLY RIGHT NOW HAS 36 TEAMS FROM ALL OVER THE COUNTRY. COMING IN. SO NOT A HUGE HEADS AND BEDS KIND OF THING, BUT IT'S A REALLY GOOD EVENT FOR OUR COMMUNITY. U.S. SENIOR PICKLEBALL WE'RE PRETTY CLOSE TO BOOKING AN EVENT THERE AT THE HUB. WE'VE HAD SOME REALLY GOOD CALLS WITH THEM. UNITED FLAG FOOTBALL. THEY CAME LAST YEAR. AND SO THEY'RE COMING BACK AND WE'RE WORKING ON THE DATES RIGHT NOW. JR IS. AND THEN GRAD GAMES IS A CONCEPT THAT I THINK I HAVE TALKED ABOUT BEFORE. BUT HIGH SCHOOL SENIORS, THEY GRADUATE AND THEY'RE NOT GOING TO PLY IN COLLEGE. AND THEY WANT TO ONE LAST HURRAH SO WE'RE WORKING WITH THEM HOW TO CALL WITH THEM THIS MORNING ON WHICH EVENTS MAKE SENSE. LACROSSE MAKES SENSE BECAUSE OF OUR SPORTS COMPLEX. THAT WOULD BE IN MAY AND WHERE JUST THE TIMING OF NETTING AND ALL THAT STUFF. BUT THEY WOULD LOVE TO BE HERE ALONG WITH THEY'RE LOOKING AT SOCCER AS WELL. SO AND THEN -- I'M YOU KNOW, Y'ALL HAVE BEEN AT THIS A LONG TIME AND I WON'T -- YOU KNOW, BORE YOU WITH ALL OF THESE. BUT A COUPLE OF HIGHLIGHTS HERE. AMERICAN DARTERS ASSOCIATION. WE'RE HOPING THAT WE'RE GOING TO LAND THE PLANE THERE IN THE NEXT FEW WEEKS ON THAT ONE. AND THEN THE NATIONAL MUSTACHE AND BEARD ASSOCIATION, WE TRIED TO GO GET THE NATIONAL CHAMPIONSHIP OF THAT. AND IT JUST -- THEY NEED A BIGGER FACILITY. AND SO WE HAVE NOW SWITCHED CONVERSATIONS WITH THEM TO MORE OF A REGIONAL EVENT THAT YOU CAN DO IN A HIGH SCHOOL GYM. OR AT THE FAIRGROUNDS OR SOMETHING LIKE THAT. THEY WANT TO BE -- HAVE A COUPLE OF SITES IN FLORIDA FOR THEIR REGIONAL. IT IS -- THEY BRING A LOT OF PEOPLE. BECAUSE IT'S -- IT'S 48 DIFFERENT CURRICULUMS WITHIN BEARD AND MUSTACHE. SO YOU KNOW, I DON'T -- I CAN'T EVEN GROW ONE. SO YOU KNOW, I WON'T BE COMPETING. BUT IT IS A REALLY GOOD THING AND THEN THE LAST ONE IS THE AMERICAN POWER BOAT ASSOCIATION. SO THEY ARE NOW KIND OF -- HAVE BECOME THE GOVERNING BODY OF ALL MOTOR [00:25:02] SPORTS ON WATER. AND SO DANA POTS IS THEIR EXECUTIVE DIRECTOR. THEY WILL RUN EVERYTHING FROM MOE TO SURF TO BIG OFFSHORE BOATS SO WE'RE HAVING SOME GOOD CONVERSATIONS ABOUT OBVIOUSLY OUR RIVER AND LAKE. SO A LOT OF TRACTION GOING ON. A LOT OF CONVERSATIONS. I THINK ON THE ADVANCED CONVERSATIONS, YOU ARE GOING TO SEE NEXT MEETING YOU WILL SEE FOUR OR FIVE OF THOSE MOVED OVER TO BOOKED AND THEN SEVERAL OF THE CONVERSATIONS MOVING UP TO ADVANCED CONVERSATIONS. SO ANYWAY. AND THEN FINALLY, EVERYTHING. SO YOU KNOW, OFF TO A START. WE HAD THE BNA. THESE WILL BE ADDED YOU KNOW, WE'VE GOT A LOT OF EVENTS COMING UP HERE IN THE NEXT FEW MONTHS. SO THIS WILL TRACK. BUT FROM WHERE WE'VE BEEN RIGHT NOW, YOU KNOW, THAT'S WHERE WE ARE. SO. ANY QUESTIONS ON MORE IMPORTANTLY, PROBABLY THAT? >> QUESTIONS FOR ALLEN. >> JUST A POINT FOR THE BOARD. SO ALLEN TALKED ABOUT THE CORNHOLE LEAGUE EVENT RIGHT? ON MLK AND I THINK JUST TO HIGHLIGHT THAT, AS AN EXAMPLE. SO YOU MAY AFTERPOINT BE AWARE THAT THE FAIRGROUNDS IS ESSENTIALLY BOOKED FOR ALMOST TWO YEARS FLIGHT THROUGH ALMOST '28. JUSTIN IS HERE. BUT NOT GOING TO PUT HIM ON THE SPOT. SO THIS WAS AN INTERESTING EVENT WHERE WE FOUND IN CONVERSATIONS WITH PARKS AND REC AREAS WHERE THE FAIRGROUNDS COULD HOST TWO EVENTS AT THE SAME TIME. JP HALL ARENA WAS BEING USED BUT THE EXHIBITION HALLS WERE OPEN. THAT'S GOING TO BE CONTINUALLY THAT PIECE WHERE OBVIOUSLY WITH AIRSTREAM BOAT WITH OTHER GROUPS AS WELL. WE'RE CONTINUING TO TRY TO LOOK FOR THOSE OPTIONS TO KIND OF PUSH THE ENVELOPE. NOT OBVIOUSLY ON THE, YOU KNOW, ON THE SAFETY AND SECURITY SIDE. BUT MORE OF LIKE WHAT CAN WE HOST AND WHEN CAN WE HOST IT AND HOW CAN THINGS BE INTEGRATED AND DO THINGS AT THE SAME TIME. I ONLY BRING THAT UP BECAUSE IT'S -- IT'S KIND OF THAT CONSTANT LOOK FROM AIRSTREAM FROM STAFF FROM US TO TRY TO REALLY RAISE THE SCOPE IF WE CAN AS MUCH AS -- AT MANY DIFFERENT FACILITIES AND THAT FAIRGROUND IS OBVIOUSLY THE CROWN JEWEL IF YOU WILL. >> IT'S IMPORTANT. WE WORK VERY CLOSELY WITH THESE EVENT DIRECTORS. BUT IT'S GREAT THAT IF PEOPLE FROM THE COMMUNITY COME OUT AND REALLY, YOU KNOW, THANK THEM FOR BRINGING -- I MEAN, THEY HEAR FROM US AND THEY EXPECT FROM US. BUT YOU KNOW, ANYTIME THAT -- I KNOW WE'RE ALL BUSY BUT ANYTIME YOU CAN POP IN FOR 30 MINUTES, YOU KNOW, WE'LL SHOW YOU AROUND AND WE'LL INTRODUCE YOU TO THE MAIN IN THIS CASE AMERICAN CORNHOLE LEAGUE. YOU KNOW, AND THANK THEM -- THOSE THINGS GO A LONG, LONG WAY. A LOT OF COMMUNITIES DON'T DO THAT. AND SO WE WANT TO BE DIFFERENT IN THAT -- THAT WE GO ABOVE AND BEYOND. >> A QUESTION I HAVE. THE CROSS-COUNTRY INVITATIONAL. WOULD THE PLAN TO BE TO DO THAT AT C MARK? >> IN THE -- HOW MANY TEAMS. >> 32 TEAMS. >> COOL. >> ANY OTHER QUESTIONS? >> ACTUALLY -- AND THEY HAVE ALREADY GOT TEAMS AND THEY'RE GOING TO BE HERE FOR THAT. >> THAT WON'T BE HERE, THAT'S NEXT YEAR THING. WE JUST -- WE HAD IT. BUT THE BLACK CREEK SHOWDOWN SO THAT WILL BE PROBABLY BE CLOSE TO 40 TEAMS ON THA. >> RIGHT. THE LACROSSE ONE THE NETS HAVE NOT BEEN INSTALLED YET AT THE COMPLEX. SO THAT'S -- >> WE HAVE THOSE? I KNOW WE HAD -- DIDN'T WE HAVE LIKE CONVERSATION ABOUT THAT? OR WAS IT POLLS? OKAY. THAT'S WHAT IT WAS. >> THAT WAS GOALS INITIALLY. YEAH. THE NETTING IS A LITTLE MORE COMPLICATED. >> OKAY. JUST CURIOUS. >> BUT ONCE THOSE ARE UP YOU WILL START SEEING AND TEDDY AND I HAVE BEEN WORKING ON THAT. A LOT OF LACROSSE AND WE JUST -- WE HAVE A LOT OF PEOPLE THAT ARE INTERESTED FROM ALL OVER THE USA LACROSSE AND ALL THOSE. BUT -- WE'RE JUST KEEPING THOSE CONVERSATIONS WARM UNTIL WE KNOW OFFICIALLY WHEN THAT'S GOING TO BE INSTALLED SO WE CAN BOOK THOSE. >> SAME THING WITH THE GOLF TOURNAMENT. >> THESE GOLFERS ARE VERY GOOD GOLFERS. SO THAT FIRST WEEK OF FEBRUARY WOULD LOVE TO, YOU KNOW, INVITE YOU TO COME OUT AND MEET SCOTT TURNER. THIS WILL BE HIS THIRD YEAR AND LOVES THE COMMUNITY AND WE LIVES IN PALM BEACH. HE'S REALLY EXCITED ABOUT THIS AS WELL. ANYTIME WE CAN GET NEW A GOLF CART AND RIDE AROUND AND THAT SORT OF THING. INAUDIBLE ] >> ALL RIGHT, THANK YOU VERY [4. Florida 1st Coast of Golf Update (D. Reese) Florida 1st Coast of Golf - Marketing and Military Campaign Updates] [00:30:03] MUCH. >> THANK YOU. >>> CONTINUING WITH THE GOLF THEME. OUR NEXT PRESENTATION IS FLORIDA FIRST COAST OF GOLF UPDATE BY MR. DAVID REESE. >> GOOD AFTERNOON, DAVE REESE. JUST A QUICK DIVERSION BACK TO PICKLEBALL. SO THE HUB MAY OR MAY NOT HAVE A PICTURE OF ME ON THE MOST WANTED THING. MY SON GOT ME TO A COMPETITIVE MATCH AT YMCA AND SOMEHOW I ENDED UP IN THE KITCHEN AND HIT A SHOT. AND THE WHOLE GYM WAS CALLING ILLEGAL SHOT -- IT WAS HORRIFYING. BUT -- AND WON'T GO HIT A SHOT IN THERE ANYMORE. BUT SO -- YEAH. TEDDY AND HIS TEAM ASKED THAT I GIVE YOU A BRIEF ORGANIZATIONAL UPDATE ON FLORIDA'S FIRST COAST GOLF AND I'LL START THERE BUT THEN ALSO BRING YOU UP TO SPEED ON OUR SECOND ANNUAL MILITARY APPRECIATION PROMOTION. IT'S FOUR MONTH PROMOTION AND WE'RE JUST CELEBRATING ACTIVE MILITARY AND VETERANS THROUGH HOSPITALITY AND TOURISM. SO JUST -- AS YOU CAN SEE THERE, SHERRY, YOU MAY NOT KNOW ABOUT. FLORIDA'S FIRST COAST OF GOLF. I'LL HOVER THERE FOR A MINUTE. REFRESHER FOR SOME BUT NEW TO OTHERS. FOR DECADES CLAY COUNTY AND NORTHEAST FLORIDA REGION SHARE A COMMON ATTRACTION AND COMPETITIVE ADVANTAGE OVER A LOT OF OTHER DESTINATIONS. AND THAT'S OUR GOLF PRODUCTS. SO WE'RE 72 COURSES STRONG IN THIS 120-MILE BY 80-MILE STRETCH FROM AMELIA ISLAND DOWN THROUGH JACKSONVILLE. CLAY COUNTY. AND PALM COAST. SO FLORIDA'S FIRST COAST OF GOLF WAS FORMED TO BE THE REGIONAL GOLF TOURISM AGENCY OF RECORD FOR THE REGION. YOU KNOW, TO ADVERTISE FOR GOLF TOURISM AND GOLF TRAVEL. SO IT'S BASICALLY A COLLABORATIVE OF FIVE COUNTIES OR TOURISM OFFICES. AND PRIVATE INDUSTRY INCLUDES COURSES, ATTRACTIONS, HOTELS, AIRPORT, RETAIL, AND PGA TOUR AND THEN VISIT FLORIDA AND OTHER STRATEGIC PARTNERS ALONG THE WAY WE COLLABORATE WITH SUCH AS THE JAGUARS AND MANY OTHER ORGANIZATIONS TO REALLY COLLABORATE AND JUST -- JUST GO TO THE MARKETPLACE WITH MORE DOLLARS IN OUR ADVERTISING COFFERS TO INCREASE OUR REACH AND FREQUENCY OUT THERE TO KIND OF BEAT OUR COMPETITION. SO KIND OF THAT'S THE RE FRESHER AND WE'RE CURRENTLY ON RATING ON $2.8 MILLION MARKETING EFFORT AND NOT ALL OF THAT IS CASH. WE DO A LOT OF GORILLA MARKETING. OUR CASH BUCKET IS JUST OVER A MILLION DOLLARS. BUT WE LEVERAGE THAT THROUGH A LOT OF VISIT FLORIDA PROMOTIONS AND COLLABORATIVES WITH OUR TOURISM PARTNERS INCLUDING THE CLAY COUNTY TOURISM OFFICE. 47.2MILLION GOLFER AUDIENCE. IF ANYBODY HASN'T BEEN PAYING ATTENTION, THE GOLF -- THE GOLF BOOM IS SURPASSED THE TIGER ERA. COVID WAS A BIG, BIG PART OF THAT. SO JUST LOADS OF PEOPLE ALL AGES, IT'S ACTUALLY DECREASED THE AGE OF OUR DEMOGRAPHIC THAT WE TARGET BECAUSE IT'S GOTTEN YOUNGER AS WELL. AND YOU KNOW, GOLF IS JUST -- JUST WE'RE IN A GOOD SPOT FOR DOING THAT. JUST A POINT OF CLARIFICATION. SO THERE'S ROUGHLY 5,000, YOU KNOW, WE DON'T DO TOURNAMENTS. WE DON'T OPERATE I CALL INSIDE THE ROPES. WE'RE NOT ABOUT THE PGA TOUR AND THE PLAYERS AND EVEN EVENTS THAT ALLEN BRINGS. ALTHOUGH WE COLLABORATE SOMETIMES ON THAT. BUT WE'RE -- YOU KNOW, THERE'S ONLY ABOUT 5,000 PROFESSIONAL MEN AND WOMEN THAT PLAY GOLF. WE GO AFTER THE 47.2 MILLION, YOU KNOW, THAT THEIR SCORE CARD LOOKS LIKE TELEPHONE NUMBER AND JUST HAPPY TO HIT A GOOD SHOT AND HAVE A GOOD TIME. STAY IN HOTELS AND EAT AT RESTAURANTS AND SO FORTH. SO I HAVE GOT THIS. RIGHT? OKAY. NO? BACK THE OTHER WAY? SO ALWAYS ON MARKETING. SO AGAIN, WE DO COLLABORATE WITH TEDDY AND HIS TEAM AND ADVANCED AND THE OTHER FOUR TOURISM PARTNERS. SO WE -- WE HAVE A LOT OF GOOD FRIENDS AND A LOT OF GOOD INTEL. SO ALWAYS ON NATIONAL VISIBILITY. TOP FLIGHT AND DRIVE FEED MARKETS AND FIRST PARTY GOLF TRAVELER DATA AND TENT SIGNALS SO YOU KNOW. MUCH LIKE TEDDY'S OFFICE WE MAKE ALL OF OUR DECISIONS AND MARKETING DECISIONS ON DATA AND INTEL TO MAKE SURE IT'S SPENT WISELY. AND THEN REALLY IT'S ALL ABOUT THE LEVERAGE. IT JUST LEVERAGING RELATIONSHIPS AND BEING THE BEST THAT WE CAN. WE ARE THE MOST TENURED REGIONAL GOLF -- REGIONAL TOURISM ORGANIZATION IN [00:35:03] THE STATE OF FLORIDA AND WE'RE OFTEN IMITATED AND RARELY REPLICATED. BUT WE HAVE BEEN IN THE MARKETPLACE SINCE 1992. SO QUICK ROUNDS UPDATE. TOTAL ROUNDS FOR OCTOBER WERE UP 12 AND%. WE DO HAVE NOVEMBER'S NUMBERS NOT AT THE TIME WE GENERATED THIS PRESENTATION. BUT IT DID SOFTEN A LITTLE BIT IN NOVEMBER. BUT OUR YEAR TO DATE AND THE EARLY KNOWLEDGE OF OUR DECEMBER ROUNDS IS GOING TO GO WAY UP. SO WE'RE IN POSITIVE TERRITORY. DECEMBER IS YOU KNOW, YOU'LL SEE A LOT OF GOOD DATA. AND BY THE WAY, ON A MONTHLY BASIS, WE GET DATA FROM THE GOLF COURSES ON TOTAL ROUNDS PLAYED AND TOURIST ROUNDS PLAYED. AND SO LOT OF THE UPDATES AS YOU SEE ON A MONTHLY BASIS IN TEDDY'S REPORTS THAT IS THE SOURCE OF THAT. CLAY WINS INSIDE THE REGIONAL STORY. SO, YOU KNOW, OUT OF MARKET GOLFER, NORTHEAST FLORIDA. CLAY COUNTY. STAY AND PLAY. SO YOU KNOW, WE ALL, YOU KNOW, STEP IN UNISON AS A FIVE COUNTY COOPERATIVE TO GET THAT GOLF TOURIST. JUST A REAL QUICK SNAPSHOT OF 2025 WEBSITE TRAFFIC. YOU SEE A PRETTY GOOD 1 GROWTH IN '25 BEGINNING IN AUGUST. WE WERE THE RECIPIENT OF A GRANT FROM VISIT FLORIDA THAT ALLOWED US TO GET INTO THE MARKETPLACE A LOT MORE SO -- A LOT MORE HEAVIER ADVERTISING INITIATIVES WERE GOING. SO I EXPECT THAT TO GO JANUARY THROUGH SEPTEMBER AND WE'LL HAVE ANOTHER GO AT IT WITH VISIT FLORIDA AND SEE IF WE CAN GET SOME ADDITIONAL REVENUE SOURCES TO INCREAS THAT EVEN MORE. SO TOP DMAS. IT MIGHT VARY A LITTLE BIT. I COULDN'T REALLY SEE THE ADVANCED SLIDE ON TOP MARKETS. BUT, YOU KNOW, THE GOLF MARKET WILL, YOU KNOW, TREND A LITTLE MORE FLY. WELL A LOT MORE FLY ACTUALLY. BUT YOU KNOW, THAT -- THAT IS -- YOU KNOW, WE DRAW TYPICALLY FROM COLDER AREAS. SO YOU CAN SEE THAT. LITTLE BIT ABOUT SOCIAL MEDIA. OF COURSE ALL COUNTIES ARE INVOLVED. BUT THE CLAY COUNTY PAGES ARE SEEING A NICE INCREASE ALONG WITH THE PROFILE PERFORMANCE AND DESTINATION ADS. SO BRET AND OUR OFFICE DOES A GREAT JOB AT SOCIAL MEDIA. NOW QUICKLY TO THE MILITARY CAMPAIGN. YOU SEE 2024 I MENTIONED IT'S OUR SECOND YEAR DOING THAT. BUT MUCH LIKE WE DO WITH GOLF, SO REALLY KIND OF THE RULE OF THUMB WITH THIS REGIONAL ORGANIZATION IS WHEREVER TWO OR MORE COUNTIES WANT TO GO, WHETHER IT'S GOLF OR ANYTHING ELSE, YOU KNOW, WE CAN -- WE CAN BE THERE TO HELP FACILITATE THAT AND WE'VE GOT THAT REGIONAL MODEL BUILT. SO MUCH LIKE WE EXCEL AT GOLF, WE ARE THE THIRD MOST POPULOUS AREA FOR ACTIVE AND RETIRED MILITARY. SO WE SAID HEY, THAT'S A GOOD COMBO. LET'S DO GOLF WITH IT WHERE THE USA COMES TO PLAY. AWESOME PERFORMANCE IN '24. WHICH CAUSED US TO DO IT AGAIN. AND SO THAT WAS -- IT WAS JUST A HOME RUN. SO THE ADVERTISING IN THOSE IMPRESSIONS BEHIND WHAT YOU ARE SEEING IS WE TARGETED THE TOP SEVEN OTHER MILITARY POPULOUS AREAS OF THE COUNTRY. SO, YOU KNOW, NUMBER ONE, TWO, FOUR, FIVE, SIX, AND SEVEN. AND SO WE JUST DROPPED A GEONET ON TOP OF THOSE REGIONS AND JUST TARGETED GENERAL TOURISM AND GOLF ACTIVE RETIRED MILITARY. THE RIGHT PEOPLE WERE GETTING THE MESSAGE. WE'RE NOT QUITE -- WELL, THIS WAS ANOTHER PART OF IT. VISIT FLORIDA CAME TO PLAY LAST YEAR. PRETTY DARN GOOD. THIS WAS IN ATLANTA. JUST -- AN AWESOME PROMOTION. AND RIGHT ON POINT FOR US. OVER TO THIS YEAR, WE DID PLAY AROUND WITH THE CREATIVE A LITTLE BIT. YOU KNOW, THE AGENCY I DID RUN THE ARMY MAN IN THE BUNKER PAST A LOT OF VETERANS TO SEE IF THAT TURNED SOMEONE THE WRONG WAY. BUT IT ENDS UP BEING THE TOP PERFORMER IN THAT CATEGORY. OR TOP PERFORMING BANNER AD IN THE CATEGORY. SO YOU KNOW, EVEN WITHOUT A MASSIVE VISIT FLORIDA PROMOTION THIS YEAR, THEY WERE GOING THROUGH A BIT OF A REBRAND SO WE COULDN'T GET THAT THIS YEAR. BUT WE EXPECT TO DO THAT NEXT YEAR. BUT THE REFERRALS ARE UP AND JUST A REALLY WELL DONE CAMPAIGN AND THE PATRIOTS PASSPORT FOR CLAY COUNTY PLUGGED IN THERE NICELY ALONG WITH SEASIDE SALUTE AND AMELIA ISLAND. JUST A GREAT MILITARY COMMUNITY AND REALLY GLAD THAT REALLY EVERYTHING FROM THE PLAYERS DOING THE MILITARY APPRECIATION ON THE 17TH GREEN [00:40:06] TO THE JAGUARS AND EVERYTHING WE DO IN ALL FIVE COUNTIES IS PRETTY AWESOME. WE WANTED TO LEVERAGE THAT. SO THAT'S A BRIEF UPDATE. MAYBE? >> THANK YOU DAVID. QUESTIONS? OKAY. JUST ONE QUICK QUESTION THAT I SAW IN -- DO YOU SEE WITH THE ROUNDS PLAYED, IT'S VERY INDICATIVE OF WEATHER TOO? >> WEATHER DEFINITELY HAS A FACTOR IN IT. IN THE PAST TWO YEARS, OUR GOLF COURSES, ALSO COURSE CLOSURES, OUR GOLF COURSES HAVE BEEN PUT AN ENORMOUS AMOUNT OF CAPITAL IMPROVEMENTS INTO THEIR, YOU KNOW, WHETHER IT'S A BUILDING OF A DEVELOP TRACER OR SHUTTING DOWN GREENS WHAT HAVE YOU. IT'S BEEN A BIT OF A CHALLENGE TRYING TO DIAL THE NUMBERS APPLE ON APPLE. BUT YEAH, I MEAN, WEATHER CERTAINLY INDICATIVE OF IT AND IN DECEMBER WE HAD SOT -- SOME GREAT NUMBERS AND ISTLES OUT IN THE MASSES AND YOU HAD 200 PEOPLE ROUNDS OUT THERE. IN DECEMBER. IT'S GOING TO BE AWESOME. [5. Bed Tax Collection/Hotel Data (T. Meyer) Most recent Bed Tax collections and Hotel Data.] >> AWESOME. ALL RIGHT. THANK YOU, DAVID. >> YOU'RE WELCOME. >>> NUMBER FIVE ON OUR AGENDA UNDER PRESENTATIONS IS BED TAX COLLECTION DATA. TEDDY MEYER. >> SO I PROVIDED YOU GUYS WITH THE MOST UPDATED OBVIOUSLY THIS COMES AT THE END OF DECEMBER. SO WE -- THE ONE THAT WAS IN THE PACKET WAS FROM NOVEMBER. SO JUST TO GO OVER IT, OBVIOUSLY YOU SEE THE '25, 2025 YEAR TO DATE IS DOWN 10%. THE YEAR TO DATE CHANGE IS ABOUT, YOU KNOW, JUST NEGATIVE 1%. AND IT MIMICS 2023. ALMOST TO THE DOLLAR. YOU KNOW, AND I HAVE MULTIPLE CONVERSATIONS WITH OTHER DMOS AND I JUST THINK PEOPLE IN GENERAL, THIS ECONOMY, IT'S JUST THE WAY THINGS ARE POLITICALLY. AND I THINK, YOU KNOW, WHAT'S -- WHAT WE'RE LOOKING AT, YOU KNOW, THERE WAS A CONVERSATION PROBABLY ABOUT A YEAR AGO IN ST. JOHNS WITH MY BACKGROUND ABOUT SOME OF THE THINGS THAT FLORIDA HAD EXPERIENCED POST COVID. AND HOW THERE WAS LIKE A FLORIDA KIND OF HANGOVER A LITTLE BIT. RIGHT? AND SO IT WOULD APPEAR THAT IT'S STILL KIND OF LINGERING AROUND. BECAUSE WE WERE OPEN FIRST. RIGHT? SO EVERYONE CAME HERE FIRST AND THEN NOW THEY'RE GOING OTHER PLACES WHETHER IT'S DOMESTICALLY OR ABROAD. YOU KNOW, JUST SOME INSIGHTS AND I KNOW SOME OF THE ACCOMMODATIONS MAY HAVE SOME THOUGHTS AS WELL. BUT JUST WANTED TO BRING THAT TO AREA ATTENTION. OBVIOUSLY THIS IS JUST BED TAX COLLECTION. FOR TO REALLY PUT IN PERSPECTIVE, THE ACTUAL MONTH OF THIS IS PROBABLY ALMOST 60 DAYS BEHIND. SO IT'S KIND OF LIKE YOU CAN'T LOOK AT IT AND SAY OH, WELL DECEMBER WAS DOWN. IT PROBABLY WASN'T BUT WE WON'T HAVE THAT UNTIL PROBABLY EARLY FEBRUARY REALISTICALLY. IT'S JUST THE AMOUNT OF TAXES THAT ARE COLLECTED. THEY DON'T REALLY CORRESPOND. IT'S ABOUT $25,000 LESS THAN LAST YEAR AS WELL BUT I THINK COMPARED TOSOME OTHER AREAS WHETHER IT'S IN FLORIDA OR ACROSS THE COUNTRY, I'D SAY THEY WOULD PROBABLY TAKE IT IF YOU OFFERED THEM NEGATIVE 1%. BUT JUST AS AN ASIDE. THERE'S ANY COMMENTS OR QUESTIONS. >> ONE THING TO BRING UP TO THE COUNCIL, IN DECEMBER, THE COMMISSION WE WENT TO TALLAHASSEE AND GOT THE MEET WITH THE STATE DELEGATION. AND WHEN WE MET WITH THEM ONE OF THE THINGS THEY SAID IS THAT PART OF STATE STATUTE THAT THEY HAVE TO DO AS STATE LEGISLATORS IS FORECAST FLORIDA'S BUDGET FOR THE NEXT THREE TO FIVE YEARS. THAT'S PART OF THEIR DUTIES AS STATE LEGISLATORS. AND REPRESENTATIVE GARRISON WHO Y'ALL KNOW ISGOING TO BE THE SPEAKER OF THE HOUSE, TOLD US THAT THE FINANCIAL STATUS OF THE STATE OF FLORIDA FOR THE NEXT THREE TO FIVE YEARS IS NOT GOOD. THREE YEARS FROM NOW, THEY'RE LOOKING AT ABOUT A $6 BILLION DEFICIT. AND ONE OF THE THINGS THAT AFTER HE KIND OF PRESENTED THIS TO US, I ASKED HIM. I SAID YOU KNOW THE GOVERNOR CONSTANTLY TALKS ABOUT BUDGET SURPLUS AND HAVING ALL THE EXTRA MONEY. SO WHY? AND SAM'S RESPONSE WAS IS THAT WE LIVE IN A SERVICE INDUSTRY ECONOMY IN THE STATE OF FLORIDA. RIGHT? AND TO TEDDY' POINT, THAT'S SOMETHING THAT'S GOING TO BE INTERESTING TO SEE OVER THE NEXT COUPLE OF YEARS FOR US. IS THAT CONSUMER BEHAVIOR AS PEOPLE CONTINUE TO FEEL PINCHED, YOU KNOW, PRICES ARE NOT NECESSARILY GOING DOWN AS MUCH AS WE WOULD WANT THEM TO. AND THOSE TYPES OF THINGS. SO IT IS A REAL THING. I THINK AND THAT'S YOU KNOW, AT THE STATE LEVEL, AS A COMMISSION, THAT'S ONE THING WE'RE TRYING TO CONTINUE TO FIGHT FOR IS LIKE OBVIOUSLY IF OUR APPROPRIATIONS AND THOSE TYPES OF THINGS. BUT I DO SEE IN THE NEXT COUPLE OF YEARS PEOPLE WILL NOT BE SPENDING AS MUCH MONEY. I MEAN, THAT'S -- THAT'S KIND OF WHAT I TOOK FROM THE STATE DELEGATION. [00:45:03] >> I AGREE WITH THE ECONOMY. BEING A PART OF THE FACTOR. BUT ALSO BE INTERESTED TO KNOW IS HOW MUCH SUPPLY HAS THE SURROUNDING AREA ADDED, YOU KNOW, HOTEL ROOMS? THERE'S BEEN A LOT OF HOTELS GOING UP IN JACKSONVILLE JUST ACROSS THE RIVER. I THOSE ARE GOING TO IMPACT HOW WE DO IT. >> SOMETHING WE CAN DEFINITELY LOOK AT. SEE OBVIOUSLY WE ADDED THE TOWN POLICE SUITES RECENTLY IN MIDDLEBURG BUT THAT'S OBVIOUSLY ANOTHER ISSUE TOO. THAT -- WHAT'S THAT? WHAT'S THAT ALMOST LIKE, YOU KNOW, THE LOST BUSINESS REPORT-TYPE THING. AND WHAT WE'RE LOSING TO THAT. THAT'S A GOOD POINT. >> GOOD FEEDBACK THOUGH FOR US AS A COUNTY COMMISSION. THAT'S SOMETHING FROM A PLANNING AND ZONING PERSPECTIVE, YOU KNOW, WE'RE ACTUALLY CURRENTLY TALKING MOBILITY FEES AND THOSE TYPES OF THINGS. SO THAT'S GOOD TO KNOW. AND THAT'S SOMETHING THAT WE CAN -- I CAN BRING BACK TO THEM OF HEY LET'S TRY TO INCENTIVIZE THIS AT THE END OF THE FAY IF EVERY HOTEL IS FULL YOU CAN'T MAKE MORE THAN THAT. THERE'S NO MORE OPPORTUNITIES. SO -- >> YEAH, I MEAN AND OBVIOUSLY THE ONLY OTHER PIECE THERE WOULD BE, YOU KNOW, YOUR AIRBNBS AND VRBOS AND STUFF. BUT YOU KNOW, THAT'S JUST A -- TOUGHER THROUGH THE TO CRACK ALTOGETHER. SO -- YOU KNOW, AND TRADITIONALLY, YOU KNOW, YOU -- IT'S HARD TO KNOW EXACTLY HOW MANY YOU HAVE. IN THE COUNTY. NO MATTER WHERE YOU ARE FROM. BUT ANYWAYS. >> ANY OTHER FEEDBACK? THANK YOU TEDDY. OUR DUST CUSHION OF OUR EVENT MARKETING UPDATE FROM STEPHANIE. >>> OKAY. GOOD EVENING, EVERYONE. SO AS YOU CAN SEE HERE, THESE ARE THE GRANTS WE HAVE ALREADY AWARDED THIS YEAR. WE HAD THE FALL FEST. THE CHILI COOKOFF, ALL OF THESE GREAT EVENTS. WE HAD YOUTH FOOTBALL THE FLAG FOOTBALL TOURNAMENT THAT WAS A GREAT EVENT TOO. THE EVENT ORGANIZER LOVED THE SPORTS COMPLEX. AND AS YOU MENTIONED DEFINITELY WANTS TO COME BACK. AND THEN WE HAVE SOME OTHER SPORTING EVENTS. THE PICKLEBALL TOURNAMENT HAPPENED. THE FLORIDA CHAMPIONSHIP THAT'S THE CORNHOLE EVENT AND THE NEXT TWO WEEKS. AND THEN THE CLAY COUNTY OPEN IN THE SCOTTISH GAMES THAT YOU HEARD FROM LAST WEEK. SO THAT GIVES US THE REMAINING AMOUNT OF $204,500. ANY QUESTIONS BEFORE I MOVE ON? OKAY. THEN THE NEXT SLIDE I ALSO PROVIDED THIS TO YOU SO YOU CAN SEE A LITTLE BIT BETTER UP CLOSE. BECAUSE WE ARE GETTING SO MANY EVENTS. THESE ARE GOING TO BE THE FOUR GRANTS THAT YOU WILL HEAR TONIGHT. SCOTTISH -- THE CLAY COUNTY FAIR, WE HAVE THE UNITED SOCCER ALLIANCE SHOWCASE AND INSPIRE DANCE IS COMING BACK. ANOTHER GREAT EVENT THAT LOVES CLAY COUNTY. AND THEY ARE COMING FOR TWO GRANTS THIS YEAR. YOU CAN SEE WHAT THEY'RE ASKING FOR. ? IF THOSE FULL AMOUNTS ARE AWARDED THAT WILL LEAVE US WITH A REMAINING AMOUNT OF $114,500. ANY QUESTION S? >> I THINK WE'RE GOOD. >> OKAY. [7. TDC Grant Request - United Soccer Alliance Showcase 2026 (S. Lamb) United Soccer Alliance | United Soccer Showcase 2026 - Boys Weekend February 20-22, 2026 Girls Weekend: February 27-March 1, 2026 at the Clay County Regional Sports Complex. Requesting: $15,000] >>> ALL RIGHT. THANK YOU VERY MUCH. SO WE'RE MOVING ON TO THE FIRST GRANT REQUEST TONIGHT. IT'S GOING TO BE THE UNITED SOCCER ALLIANCE SHOWCASE. WHICH IS A TOURNAMENT, FEBRUARY 27TH TO MARCH 1ST AT THE CLAY COUNTY REGIONAL SPORTS COMPLEX. AND THEN THERE ARE EXECUTIVE DIRECTOR HERE TO TELL US ABOUT THE TOURNAMENT. MATT HOLLY OAKS. >> HELLO? >> YOU ARE GOOD. YEAH. >> HEY GUYS, THANKS FOR HAVING US. MY NAME IS MATT AND I'M THE EXECUTIVE DIRECTOR AT UNITED SOCCER ALLIANCE. FORMERLY CLAY COUNTY SOCCER CLUB AND I HAVE AL CREWS BEHIND ME WHO'S THE PRESIDENT OF OUR ORGANIZATION. WE ARE A FULL SERVICE SOCCER CLUB THAT OFFERS -- PROGRAMMING FOR PLAYERS U-4 ALL THE WAY THROUGH TO SEMIPROFESSIONAL PLAYERS. THE ORGANIZATION MOVED TO EAGLE HARBOR IN THE '90S AND FOUNDED IN 1977 AND AL HAS BEEN SERVING WITH US FOR OVER 20 YEARS AND NOW I'M GOING INTO MY 15TH YEAR. OVER THE YEARS, WE'VE SEEN A LOT OF GROWTH IN BOTH OUR PROGRAMMING AND OUR MEMBERSHIP. LARGELY THANKS TO HELP FROM OUR COMMUNITY AND OUR COUNTY COMMISSIONERS AS WELL AS PARKS AND REC JUSTIN AND HIS TEAM. WHEN WE FIRST STARTED WE PROBABLY HAD AROUND 400 PLAYERS AND CURRENTLY WE'RE SERVING NOWLY 2,961 MEMBERS. GO TO THE NEXT SLIDE. THESE ARE OBVIOUSLY OUR FACILITIES. WE HAVE DONE A LOT OF UPGRADES TO EAGLE HARBOR OVER THE YEARS AND WE REALLY SEE IT AS ONE OF THE PRIMARY SOCCER FACILITIES IN NORTH FLORIDA. AND [00:50:05] THANKS TO -- IF WE GO TO THE NEXT SLIDE AS WELL. THANKS TO THE COUNTY COMMISSION JUSTIN AND HIS TEAM WE STARTED OUR DRAINAGE PROJECTS WHICH IS WELL UNDERWAY. I KNOW YOU HAVE PROBABLY HEARD WITH THAT ONE OF THE BIGGEST ISSUES HAS BEEN CLOSURES DUE TO EXCESS RAIN. AND WE ARE HOPEFUL THIS IS GOING TO KEEP US OPEN AND WE ALSO VERY GRATEFUL FOR ALL OF THE ASSISTANCE THAT'S GONE INTO GETTING US TO THIS POINT. ONE OF THE THINGS I WANT TO TOUCH ON BEFORE I GET INTO OUR EVENT IS OUR PROGRAMMING. AS A FULL SERVICE SOCCER ORGANIZATION, WE HAVE ACCESS TO LOTS OF NATIONAL PLATFORM LEAGUES. I'M NOT GOING TO GO INTO LOTS OF DETAIL ON EACH ONE OF THEM. BUT ESSENTIALLY WITH OUR NATIONAL PLATFORMS, WE'RE PLAYING AGAINST TEAMS AND CLUBS FROM OUTSIDE OF OUR CITY, EVERY SINGLE WEEKEND. WHICH INVOLVES UPWARDS OF SIX TO TEN TEAMS COMING IN TO PLAY AGAINST US AND ALL OF OUR TEAMS AND SPENDING THE NIGHT AND THEN PLAYING AGAINST ONE OF OUR PARTNER CLUBS. IN THE JACKSONVILLE AREA. FOR US, I THINK THAT HAS A LOT OF ECONOMIC IMPACT IN THAT CONSISTENTLY THERE WERE TEAMS COMING IN TOWN TO PLAY US IN LEAGUE PLAY. IN FACT I'M SORRY, GO BACK ONE MORE TIME. GETTING AHEAD OF MYSELF. ONE OF THE THINGS THAT I THINK THAT MAKES CLAY COUNTY REALLY UNIQUE AND I GET APPROACHED ABOUT IT QUITE A BIT, FOR EAGLE HARBOR SPECIFICALLY, IS THAT WE LINK UP QUIET A FEW MARKETS SPECIFICALLY THE ATLANTA TO MIAMI MARKET AND WHEN THERE ARE REGIONAL EVENTS WITH SOCCER, WE'RE REACHED OUT TO QUITE CONSISTENTLY AND ASKED IF YOU KNOW, THEY CAN USE OUR FACILITY AND OBVIOUSLY WHEN WE CAN, WE DO IT. BUT IT'S -- IT'S ONE OF THOSE THINGS THAT WE WANT TO START TO CONTINUE TO PUSH ON TO JUSTIN AND HIS TEAM AND TEDDY TO TRY AND BRING MORE LEAGUE PLAY TO THE CLAY COUNTY AREA. SO A LITTLE BIT ABOUT OUR SHOWCASE. WE'RE GOING IN YEAR SEVEN. PRETTY CONSISTENTLY WE'VE OPERATED END OF FEBRUARY AND BEGINNING OF MARCH. OUR BOYS SHOWCASE THIS YEAR IS FEBRUARY 27TH THROUGH MARCH 1ST. THE GIRLS SHOWCASE IS MARCH 6TH THROUGH 8. LITTLE BIT ABOUT THE EVENT. WE AVERAGE AROUND 250 TEAMS. ALTHOUGH THIS YEAR, WE'RE LOOKING TO HOPEFULLY INCREASE THAT NUMBER. PRETTY CONSISTENTLY RAN OUT OF THREE LOCATIONS OVER THE TWO WEEKENDS. AS FAR AS THE ECONOMIC IMPACT, I'M GOING TO GIVE ALASES YEAR'S. IT'S 160 ROOM NIGHTS AND WE UTILIZED 12 HOTELS. AND OBVIOUSLY GOING INTO EACH OF THE EVENTS WE'VE LEARNED OVER THE YEARS THAT WE HAVE TO NOTIFY LOCAL RESTAURANTS AND CONVENIENCE STORES AND GAS STATIONS ET CETERA. AFTER OUR FIRST YEAR WE HAD QUITE A FEW PEOPLE STOP BY THE OFFICE AND SORT OF SAY HEY, YOU SHOULD HAVE LET US KNOW. WE DIDN'T REALIZE WHAT WAS COMING. AND AGAIN, LAST YEAR WE HAD 309 GAMES. WE'RE ANTICIPATING THAT NUMBER BEING HIGHER THIS YEAR. WHEN RUNNING AN EVENT AND I'M SURE A LOT OF PEOPLE IN THE ROOM CAN ATTEST TO THIS. THERE ARE QUITE A FEW EXPENSES AND AS THE YEARS HAVE GONE ON THESE EXPENSES HAVE INCREASED SIGNIFICANTLY. MAINLY THROUGH INFLATION. BUT OFTENTIMES ALSO THROUGH AVAILABILITY. SO THE FIRST LINE ITEM IS ATHLETIC TRAINERS. WE HAVE TO HAVE TWO AT EACH LOCATION AND THEY BECOME INCREASINGLY HARD TO FIND. REFEREES IS A BIG LINE ITEM FOR US. THE MAJORITY OF THE REFEREES WE HIRE ARE YOUTH IN OUR COMMUNITY. BUT BECAUSE OF THE SIZE OF OUR EVENTS WE HAVE TO GO OUTSIDE A LITTLE BIT. IT'S PRETTY WORTH NOTING THE ARGUMENT MAKING MONEY HERE AND SPENDING IT HERE AS WELL. FACILITY RENTAL FEES. THEY CAN GET EXPENSIVE. OFF-DUTY POLICE OFFICERS, AS THE YEARS HAVE GONE ON WE'VE FOUND IT PRUDENT TO HAVE OFF-DUTY POLICE OFFICERS AT EACH LOCATION JUST TO MAKE SURE THAT THINGS DON'T HAPPEN. WE HOPE THEY DON'T. BUT YOU KNOW, WE PLAN FOR THE WORST. STAFFING IS ALWAYS A BIG DEAL. ESPECIALLY WHEN YOU HAVE SO MANY PEOPLE COMING THROUGH OUR FACILITY. JUST KEEPING TRASH CANS EMPTY. KEEPING THE BATHROOMS CLEAN IS A 24 HOUR -- I DON'T WANT TO SAY 24. 12 HOUR COMMITMENT THROUGH THE COURSE OF THE DAY. MEDALS AND TROPHIES AND INSURANCE AND MARKETING MATERIALS AND SIGNAGE AND TENTS AND BANNERS AND FIELD SETUP AND TAKEDOWN. IT ALL ADDS UP AND MAKES RUNNING AN EVENT LIKE THIS PRETTY EXPENSIVE. WHICH IS WHY WE'RE HERE TODAY. ASKING IF YOU GUYS WILL SUPPORT US WITH THIS GRANT. >> AWESOME. MATT. ONE OF THE THINGS I CANAL TELL YOU FROM BEING IN THE COMMUNITY IS IT'S -- I LIVE IN I-L HARBOR OBVIOUSLY AND WHEN -- WHEN THIS TOURNAMENT HAPPENS, YOU KNOW. IF YOU GO TO PUBLIX AND GO TO CHILI'S. WHEREVER YOU ARE AT ON FLEMING ISLAND IN FAMILIAR, YOU DEFINITELY KNOW. TEDDY, WOULD THIS -- DOES THIS TOURNAMENT INCLUDE THE REGIONAL SPORTS PARK? [00:55:01] >> YEAH. IT DOES, YEAH. >> SO HOW MANY -- I GUESS FOR THIS EVENT, HOW MANY SITES IS IT? EAGLE HARBOR AND THE REGIONAL SPORTS PARK? >> OVER THE YEARS IT'S CHANGED BASED ON AVAILABILITY. BEFORE THE REGIONAL PARK WAS OPENED, WE WERE FORCED TO HAVE PART OF IT IN THE ST. JOHNS COUNTY AT THE RIVERTOWN FIELDS AND WE USED PATTON PARK IN THE PAST. THIS YEAR WE'RE PRETTY DEDICATED TO KEEP IT MAJORITY -- THE MAJORITY OF IT AT THE REGIONAL PARK AND EAGLE HARBOR. WE DO HAVE FACILITIES AT RING HAVEN PARK IN DUVALL COUNTY. BUT I DON'T FORESEE THERE BEING GAMES THERE THERE YEAR AND ALSO TOUCH BASE WITH JUSTIN ON THE POTENTIAL OF USING PLANTATION AS WELL. >> NICE. QUESTIONS OR COMMENTS? >> YEP. HOW MANY OUTSIDE TEAMS DO YOU SEE COMING IN I DIDN'T SEE THAT IN THERE. >> I DON'T HAVE THAT CONTACT NUMBER FOR THIS YEAR BECAUSE WE'RE STILL TAKING REGISTRATIONS. AS FAR AS LAST YEAR GOES, OFF THE TOP OF MY HEAD, OUT OF THE 250 TEAMS APPROXIMATELY 85 TEAMS WERE FROM OUTSIDE OF THE GREATER JACKSONVILLE AREA. >> STAYING LOCAL? THEY'RE STAYING LOCAL WHEN THEY COME IN. WE'VE GOT THE THREE DAYS. >> YEAH. SO WE HAVE A -- HOUSING SERVICE THAT WE USE THAT RUNS REPORTS EVERY YEAR AND IT GIVES US THE NUMBER OF ROOMS THAT ARE BEING BOOKED AND, YOU KNOW, WHERE THEY'RE BEING BOOKED AND THE MAJORITY OF THE TEAMS ARE STAYING LOCALLY. COMES DOWN TO WHAT COMMISSIONER WAS SAYING EARLIER. AS FAR AS AVAILABILITY. IF THERE ARE MULTIPLE EVENTS TAKING PLACE IN THE COUNTY, WE'RE FORCED TO UTILIZE HOTELS OUT OF THE COUNTY. BUT WE DO TELL OUR HOUSING SERVICE THAT WE WANT EVERYONE TO BE LOCALLY. >> RIGHT AND THAT'S ANOTHER CONCERN. BECAUSE OF COURSE, YOU KNOW, WE SEE THE IMPACT IS WE DEFINITELY WANT THEM TO BE -- THERE'S ENOUGH ROOMS HERE. RIGHT? AND I THINK THE CONCERN AS A HOTELLIER IS THE HOUSING SERVICES SOMETIMES QUITE TIGHT TO WORK WITH. THEY WANT TO, YOU KNOW, A STATE OF PLAY RIGHT? SO THERE'S A LOT OF COMMISSION INVOLVEMENTS AND IT'S CHALLENGING. SO YOU KNOW, I DON'T KNOW IF THERE'S SOMETHING YOU CAN SPEAK TO THEM ABOUT THAT YOU OWE. BUT WE WANT THEM TO BE IN CLAY AND I THINK WE CAN HANDLE THAT ESPECIALLY WITH THE NEW HOTEL I THINK WE CAN HANDLE THAT MANY IN CLAY COUNTY. BUT I WOULD BE VERY CONCERNED THAT THEY GO TO ANOTHER COUNTY IF THIS IS YOUR WHAT? YOU HAVE DONE IT SEVEN YEARS ON YOUR OWN AND NOW THE EIGHTH YEAR YOU ARE NEEDING THIS. WHICH THINK IT'S GREAT. BUT I THINK WE HAVE TO THINK THROUGH THAT. LIKE -- WE WANT TO MAKE SURE THEY'RE STAYING IN CLAY 100%. >> I AGREE. WE CAN PUT STIPULATIONS ON THE HOUSING COMPANY. WE DEBT TO APPROVE OR DISAPPROVE EVERY HOTEL WE HAVE AS PART OF THE EVENT. TO YOUR POINT, IF THEY CAN'T AGREE WITH TERMS, THEN WE HAVE AN ISSUE. BUT WE CAN ALSO WORK WITH THEM ON ADJUSTING THE TERMS TO ENSURE THAT THEY ARE PART OF OUR STATE OF PLAY EVENT. >> IS A T HOUSING COMPANY -- DO YOU PRIVATELY CHOOSE THEM? OR IS IT PART OF SOME KIND OF LEAGUE THAT YOU HAVE TO USE? >> IT'S PRIVATELY CHOSEN BY US SO WE CAN ADJUST ANY POINT WE SEE NECESSARY. >> OKAY. THAT WAS THE FIRST THING I THOUGHT WAS EVEN OUR TOURISM STAFF COULD PRO-- FACILITATE THAT. >> OBVIOUSLY SAM DOES THAT. YOU KNOW, FIRSTHAND. AS FAR AS THE HOTELS AND CONTACTS AND STUFF AND REALLY PUSHING THAT OUT. PRIMARILY WITH AIRSTREAM OBVIOUSLY BUT WOULD BE NO DIFFERENT THAT WE GET AND FROM THE BEGINNING OF THE PROCESS, OF THE -- DATE, THE RESERVATION AND ALL THAT STUFF. WE KIND OF AGAIN CONTINUALLY HAMMER THE HOTELS THAT ARE AVAILABLE AND THE CONTACTS AND THINGS LIKE THAT. >> RIGHT. >> OTHER CONCERN IS IF MONEY IS GIVEN AND THEN, YOU KNOW,, THE HOUSING SOMETIMES GIVES MONEY BACK TO THE ASSOCIATION, IF FROM THE HOTELS, SO TO ME I WOULD WANT TO SHORE THAT UP. BECAUSE THAT TOE MANY IS LIKE A DOUBLE DIP. JUST SOMETHING TO CONSIDER WHEN YOU ARE TALKING TO THEM ABOUT IT. I KNOW YOU HAVE TO PAY THEM AND THAT IS HOW IT WORKS. BUT IT'S LIKE THE HOTEL YEARS DON'T WANT TO PAY FOR THAT. WE WANT THE BUSINESS DON'T GET ME WRONG. IT'S HUGE AND WE APPRECIATE IT AND IT'S A GREAT TIME. BUT I JUST WANT TO MAKE SURE THAT IT'S BEEN OFFICIAL FOR EVERYBODY AND YOU KNOW, IT'S NOT A -- DOUBLE DIP. THAT MAKE SENSE. >> I AGREE 100%. AND MOVING FORWARD I'M HAPPY TO WORK DIRECTLY IN-HOUSE WITH CLAY COUNTY TEAM TO ENSURE THAT THERE ARE NO HOTELS THAT WE'RE UTILIZING OUTSIDE OF THE CLAY COUNTY AREA. >> OKAY. THANK YOU. >> AND JUST TO ADD ON. WHAT'S GOING -- THAT'S ALREADY BEEN CONTRACTED WITH USING THE -- THAT HOTEL SERVICE? OR IS THAT SOMETHING -- >> IT HAS BEEN CONTRACTED FOR THIS EVENT. BECAUSE WE DO WORK MONTHS IN ADVANCE. NOW BEYOND THIS EVENT, WE CAN GO WHATEVER DIRECTION WE FEEL IS BEST FOR THIS COMMUNITY AND ALSO OUR ORGANIZATION. >> SO SOMETHING ELSE TO REMEMBER AS WELL. LIKE THERE'S THE [01:00:01] POSTEVENT PIECE TO THIS TOO. SO THEY DO THEN STILL HAVE TO QUALIFY THE OUTSIDE OF 50 MILES AND THEN HEADS AND BEDS FOR THE TOTAL. THE TDC WOULD GRANT REGARDLESS. >> RIGHT. >> SO JUST AN ASIDE. >> CORRECT. YEAH. SO -- JUST TO BRING THAT BACK UP. SO IF THEY DON'T, THEY DON'T GET THE MONEY. IS WHAT YOU ARE SAYING. >> THAT'S CORRECT. THE GRANTS' DIVISION WOULD STILL HAVE TO THEN GO AND APPROVE ALL THAT THROUGH ALL THE QUESTIONS AND THINGS YOU HAVE RAISED. >> CORRECT. OKAY. >> ANY OTHER QUESTIONS? ALL GOOD POINTS. I MEAN, FOR ME, THIS TO ME THIS EVENT IS VERY IMPORTANT. SIMPLY BECAUSE THIS IS LIKE -- THIS IS HOME GROWN. THIS IS ONE OF OUR OWN PEOPLE. IT'S AFFECTING A LOT OF PEOPLE IN THE COMMUNITY. AND I ALSO THINK THIS MARKET, THE YOUTH SPORTS WITH SOCCER, YOU KNOW, YOU TALKED A LITTLE BIT ABOUT THE LEAGUES. I HAVE A LOT OF FRIENDS AROUND THE STATE OF FLORIDA AND THEIR KIDS PLAY AND THEY PLAY IN TAMPA AND MIAMI. SOMETHING TOO FOR YOU TO LOOK AT TEDDY MOVING FORWARD AT THE REGIONAL SPORTS PARK. WHERE THEY HAVE LEAGUE PLAY. YOU KNOW, WHY CAN'T WE, YOU KNOW, WE HOST IT THERE? >> YEAH. SO -- ME AND MATT HAVE HAD CONVERSATIONS PREVIOUSLY AND WE'LL CONTINUE TO DO THAT TO LOOK AT TIMES -- AND THEN WITH PARKS AND REC ON WHEN WE CAN HOST GAMES. WITH THOSE OUT OF TOWN TEAMS SPECIFICALLY. LIKE -- AND ESSENTIALLY TARGETING LIKE IF -- MIAMI RUSH OR IF A TEAM FROM PALM BEACH IS COMING UP. SPECIFICALLY TARGETING THE GROUPS WHEN WE KNOW IT'S NOT GAINESVILLE AND IT'S NOT SPACE COAST IN MELBOURNE JUST FOR THE REFERENCE. SO WE'RE KIND OF IN CONVERSATIONS WITH THAT TOO. THE OTHER PIECE TO MENTION TOO AND OBVIOUSLY YOU LOOK AT THE HOLISTIC VIEW OF, YOU KNOW, CLAY COUNTY. I CALL -- STILL CALL THEM CLAY COUNTY. NOT USA. BUT I KNOW WE'RE TOURISM AND HEADS AND BEDS PIECE AND THERE'S A LARGE INTANGIBLE PIECEMEAL ALSO FOR TWO OTHER THINGS THAT MATT TOUCH OFFENDS AND ONE OF THEM IS THE CLAY COUNTY RESIDENTS THAT DON'T HAVE TO GO TOMMY MOE OR TAMPA. THAT THEN CAN STAY HERE AND PROBABLY STILL GOING TO BE IN DAY VISITORS AT THE OTHER PLACES RIGHT? AND THE OTHER PIECE THAT IS PROBABLY NOT -- AND IT'S NOT REALLY AS REALIZED -- IS REFEREE PIECE. AND, YOU KNOW, THAT IS THE LARGEST EXPENSE OF A TOURNAMENT. SOMEWHERE BETWEEN $28,000, $30,000? >> YES. >> AND THAT MONEY ALMOST 70%, 80% IS STAYING IN COUNTY. >> RIGHT. >> IT'S IMPORTANT. AGAIN, I'M NOT SAYING IT BASES A GRANT BUT IT'S GOOD THE LOOK AT THE WHOLE PICTURE OF WHAT EXACTLY THIS GROUP BRINGS TO CLAY COUNTY. >> ANY OTHER COMMENTS? I'LL ENTERTAIN A MOTION. >> A MOTION TO DO THE FULL AMOUNT OF THE REQUEST OF $15,000. >> GOT A MOTION AND DO I HAVE A SECOND? >> I'LL SECOND AND IF NO ONE ELSE. I LOVE SOCCER. >> MY LOVE OF PEOPLE COMING TO CLAY COUNTY. >> ABSOLUTELY. >> YEAH. WE HAVE A MOTION AND A SECOND. TO AWARD THE $15,000 FOR THE UNITED SOCCER ALLIANCE USA SHOWCASE IN FEBRUARY AND EARLY MARCH. ANY FURTHER COMMENTS? ALL IN FAVOR SAY AYE. AYE. ANY OPPOSED? WE HOPE YOU HAVE A GREAT EVET. [8. TDC Grant Request - March Inspire Regional Dance (S. Lamb) Inspire National Dance Competition | 2026 Regional Dance Competition -March 24-27, 2026 at Thrasher-Horne Center Requesting: $15,000] >> THANK YOU GUYS VERY MUCH. >> THANKS. >>> OUR NEXT EVENT IS THE -- INSPIRE REGIONAL DANCE CONTEST. STEPHANIE IS GOING TO PRESENT THIS ONE. I BELIEVE. >> SO INSPIRE IS COMING TO US WITH TWO DIFFERENT GRANT APPLICATIONS. LAST YEAR THEY -- DID ONE APPLICATION FOR ONE GRANT. FOR TWO EVENTS AND ENDED UP BEING A LITTLE BIT MESSY SO THEY DECIDED THIS YEAR TO ACTUALLY APPLY FOR TWO DIFFERENT GRANTS SO THE FIRST EVENT IS HAPPENING IN MARCH AT THE CENTER. IT IS -- AS YOU KNOW DOLLARRER WILL USE THE FULL $10,000 FOR THE VENUE EXPENSE. THEY'RE REJECTING 50 NIGHTS FOR A THREE DAY EVENT. LAST YEAR, THEY DID -- REPORT 64 NIGHTS FOR THIS SAME EVENT. IT'S NOT A NEED PERIOD AND THEN BUT IT IS A MULTIDAY EVENT. THEY'RE REQUESTING $15,000 FOR THE MARCH EVENT AND STAFF RECOMMENDATION IS $13,500. >> THEY ARE EXPECTING MORE DANCERS THIS YEAR AS WELL. >> AND THEN LAST YEAR, BECAUSE WE DIDN'T HAVE THE REIMBURSABLE [01:05:01] MODEL, CORRECT? SO THEY JUST GOT THE FULL AMOUNT BASTED ON RECEIPTS? >> YES. THEY DID. >> OKAY. AND THEY TURNED -- DID THEY TURN IN THE FULL AMOUNT? >> YES. >> OKAY. NOW THEIR NEXT ONE IS THE EXACT SAME APPLICATION THE DATE IS JUST DIFFERENT. THEY'RE BOTH -- REGIONAL EVENTS. AND THEY'RE EXPECTING THE SAME AMOUNT OF DANCERS, JUST DIFFERENT MONTHS. >> IT'S TWO OR THREE DAYS? >> IT'S A THREE DAY EVENT. >> FRIDAY, SATURDAY AND SUNDAY? >> YES. >> OKAY. TWO NIGHTS, THREE DAYS. >> WELL, LET ME -- LET ME CONFIRM THAT. IT -- THEY'RE SAYING FOUR DAY EVENT. OH NO. NO. NO. THIS IS MARCH. >> SHOULD BE TWO NIGHTS, THREE DAYS. >> YES. BUT THEY DO EXPECT SOME PEOPLE TO COME IN A NIGHT EARLIER. BUT THEY'RE STILL ONLY SAYING THEY'RE EXPECTING THE 50 ROOM NIGHTS. BUT LAST YEAR THEY DID HAVE 64. >> OKAY. WE'RE GOING TO APPROVE THESE SEPARATELY. >> YES. I THINK. >> YES. >> YES. YEAH . >> I DEFINITELY AM LEANING MORE TOWARDS THE STAFF RECOMMENDATION. JUST BECAUSE OF THE AMOUNT THEY WERE GIVEN LAST YEAR AND THEN, YOU KNOW,, THE AMOUNT OF NIGHTS. OPEN TO HEARING ANYONE ELSE'S THOUGHTS. >> I AGREE WITH YOU. I THINK SO. >> YEAH. I'LL TAKE A MOTION. >> YEAH. I'LL -- I'LL MOTION FOR THE APPLICATION FOR THE STAFF RECOMMENDATION OF $13,500 -- I MEAN, $15,000. >> THE STAFF WAS $13,500. >> I'M SORRY. >> WE HAVE A MOTION FOR THE STAFF RECOMMENDATION, DO WE HAVE A SECOND? >> TWO SECONDS. >> ALL RIGHT. ANY FURTHER DISCUSSION? ALL RIGHT. ALL IN FAVOR SAY AYE. AYE. ANY OPPOSED? [9. TDC Grant Request - April Inspire Regional Dance (S. Lamb) Inspire National Dance Competition | 2026 Regional Dance Competition - April 10-12, 2026 at Thrasher-Horne Center Requesting: $15,000] ALL RIGHT. AND THEN -- WE CAN JUST GO AHEAD AND I'LL ENTERTAIN A MOTION FOR THE SECOND ONE. IT'S JUST LITERALLY THE SAME THING. CORRECT? JUST DIFFERENT DATES. >> YES, JUST DIFFERENT DATES. THE FIRST ONE WAS IN MARCH, THE SECOND ONE IS IN APRIL. >> OKAY, I'LL WE ARATION A MOTION. >> TO APPROVE THE $13,000. >> I'LL SECOND IT. >> SECOND. >> ALL IN FAVOR SAY AYE? AYE. ANY OPPOSED? ALL RIGHT. IT'S UNANIMOUS. YOU KNOW I THINK THE VENT IS GREAT. I THINK THAT THEY DEFINITELY BRING PEOPLE AND APPRECIATE THE PARTNERSHIP WITH [10. TDC Grant Request - 2026 Clay County Fair (S. Lamb) Clay County Fair Association | 2026 Clay County Fair - April 2-12, 2026 at the Clay County Fairgrounds. Requesting $45,000] THE THRASHER HORN AND HOPE THEY HAVE A GREAT EVENT. OUR FINAL GRANT REQUEST TODAY IS THE ALCOHOL ENCHILADA. THE CLAY COUNTY FAIR. STEPHANIE? >> OKAY. SO UNFORTUNATELY SHE COULDN'T BE HERE TONIGHT. BUT SHE HAS ENTRUSTED ME TO PRESENT. YOU HAVE THE BACKUP NATURAL AND I ALSO INCLUDED THE PLACER INFORMATION FROM LAST YEAR'S EVENT. AS YOU CAN SEE, IT'S ALWAYS A VERY WELL ATTENDED EVENT. OH, WHERE'S MY MAIN NUMBER? THEY'RE SHOWING 180,000 VISITORS OVER THE COURSE OF THE FAIR ALMOST. THEY'RE PROJECTING 100 ROOM NIGHTS. OVER -- I'M SORRY, OVER 75,000 OUT OF TOWN ATTENDEESMENT LAST YEAR, THEY WERE GRANTED A SPONSORSHIP AND THIS YEAR WE'RE NOT DOING SPONSORSHIPS SO THEY WERE QUALIFYING FOR THE SIGNATURE EVENT GRANT IN THE FULL AMOUNT OF THE GRANT IS $45,000. BASS OFFENDS THEIR APPLICATION, AND THEIR SCORING, THEY DO QUALIFY -- DO SCORE THE FULL 100%. STAFF RECOMMENDS THE FULL $45,000. >> I JUST HAVE A QUESTION ON THE -- FROM THE REIMBURSEMENT PIECE. THE RECEIPTS. SO LAST YEAR, WITH THE SPONSORSHIP, THEY WERE GIVEN THE CASH AND THEN THEY CAN USE IT FOR MARKETING AND ET CETERA. WHAT IS THAT GOING TO LOOK LIKE FOR THEM OPERATIONALLY? >> WELL, THEY WILL -- WON'T HAVE A PROBLEM REEFING THE $45,000 TO ANSWER YOUR QUESTION. >> FOR SURE. >> BUT THEY HAVE TO PROVIDE SOME MORE DOCUMENTATION AND THEY DIDN'T PROVIDE PREVIOUSLY. >> OKAY. >> SO SOME TEMPERATURE MARKETING HAS TO BE A BIT MORE DETAILED. AND THEN THE ROOM NIGHTS NEED TO BE A LITTLE BIT MORE ESSENTIALLY PEN TO PAPER IF YOU WOULD. SO. WHICH -- AGAIN, THEY WERE GIVEN A CHECK LAST YEAR AND WE KNOW THE IMPACT. EVERYONE LIVES IT RIGHT? BUT IT'S JUST BETTER ON THE CHECKS AND BALANCES SIDE FOR EVERYONE. >> 100%. YEAH. >> THIS IS A REIMBURSEMENT OF MARKETING? >> YES, SIR. IN THE PAST THEY WERE REQUIRED TO MATCH IT AND THEY HAD NO PROBLEM MATCHING IT AT THE $90,000. [01:10:08] >> I'LL MOTION TO APPROVE THE $45,000. >> I'LL SECOND. >> ALL RIGHT. WE HAVE A MOTION AND A SECOND. ALL IN FAVOR SAY AYE? AYE. ANY OPPOSED? ALL RIGHT. CLAY COUNTY'S LARGEST TOURISM EVENT OF THE YEAR IS [11. Upcoming Events Update (S. Lamb) Upcoming tourism events in Clay County. January 7, 2026 - March 4, 2026.] APPROVED. VERY GOOD. THANK YOU STEPHANIE. LET'S TALK ABOUT OLD BUSINESS. OUR UPCOMING EVENTS. >>> OKAY. SO WE ARE NOW HEADING INTO 2026. WE ARE IN 2026. SO THE FIRST FEW MONTHS IS COLD SO A LITTLE LESS THAN WHAT WE'RE USED TO IN OUR BIG -- SUMMER AND THEN GOING INTO CHRISTMAS IN CLAY THIS WAS HUGE FOR CLAY COUNTY. WE HAVE SOME PRETTY COOL EVENTS COMING UP. YOU CAN SCAN AND ALSO SUBMIT AN EVENT THERE IF YOU KNOW OF ANY. ONE THAT IS GOING TO HAPPEN AFTER OUR NEXT TDC MEETING IS THE STRAWBERRY FEST THAT'S QUICKLY BECOMING ANOTHER BIG EVENT IN CLAY COUNTY. THAT WILL BE THE -- 7TH AND 8TH OF MARCH. AND THAT'S GOING TO BE RIGHT AFTER THE SCOTTISH GAMES. SO THAT'S GOING TO BE A BUSY TIME FOR THE FAIRGROUNDS OUT THERE. IF YOU KNOW OF ANYBODY HOSTING AN EVENT PLEASE SEND THEM THE LINK AND WE WILL GET THEIR EVENT ON OUR CALENDAR. >> AWESOME. VERY GOOD. AND -- ONE QUICK THING. TEDDY, THAT WE HAD TALKED ON THE PHONE ACT. GREEN COVE CHRISTMAS PARADE I THINK YOU SAID THAT PLACER -- >> WE HAVE THAT AND I CAN PROVIDE IT TO YOU. >> I ASKED TEDDY TO GIVE US THE PLACER DATA ON THE CHRISTMAS PARADE. I WAS JUST CAUTIOUS -- >> THE INITIAL POPULATION RELEASE I BELIEVE WAS 7400 PEOPLE. BUT I'LL GET THE DATA AND I CAN SEND IT TO THE GROUP. SO THEY CAN SEE THE WHOLE SCOPE ON PLACEMENT WOULD NORMALLY SEND BUT YEAH, THAT WAS THE -- AND THE QUESTION CAME FROM HAVING A CONVERSATION WITH PLACER AND THEN, YOU KNOW,, THE GEOFENCE ONLY DOES, YOU KNOW, PART OF THE GREEN COVE OR THIS PART AND SO OBVIOUSLY PLACER CAN DO A LOT OF DIFFERENT THINGS. GOOD OR BAD. AND SO WE JUST HAD A CONVERSATION WITH THEM ABOUT PARADES AND OTHER PLACES IN THE COUNTRY AND THEY KIND OF EXTENDED THE GEOFENCE. WE'LL HAVE THAT DOCUMENTATION TO PROSLIDE THAT AFTER THE MEETING TO THE BOARD. >> COOL. THANK YOU. ONE LAST COMMENT I WANT TO MAKE BEFORE I OPEN IT UP TO THE COUNCIL IS -- BIG CONGRATULATIONS TO OUR TOURISM STAFF. TOMORROW AND DOWNTOWN JACKSONVILLE, THEY HAVE WON A REGIONAL AWARD WITH THE REGIONAL COUNCIL FOR THE -- REMIND ME THE NAME OF THE PROGRAM. THE STROLL -- WHAT IS IT? WHEEL THE WORLD. YEAH. SO WHEEL THE WORLD. THE -- THE PROGRAM THEY DID WHEEL THE WORLD WAS NOMINATED FOR AN AWARD IN CLAY COUNTY WON. SO TOMORROW IN JACKSONVILLE AT THE NORTHEAST FLORIDA REGIONAL COUNCIL AWARDS SHOW, THEY'LL BE PRESENTED THAT. SO YOU GUYS DO A GREAT JOB. AND WE'RE VERY APPRECIATIVE OF EVERYTHING YOU DO AND IT'S A WELL DESERVED AWARD AND I WILL BE THERE TOMORROW TO SEE YOU GUYS GET IT. SO IT'S GOOD STUFF. ANYTHING ELSE FROM OUR COUNCILMEMBERS? ALL RIGHT. >> GREAT EVENT AT THE -- KEYSTONE HEIGHTS. WE HAD OUR FINALE FOR OUR CENTENNIAL SO WE DID FIREWORKS. FANTASTIC FIREWORKS. WE HAD THE BEST FIREWORKS AND WE HAD A FANTASTIC -- CHRISTMAS PARADE TOO. IT WAS ONE OF OUR BIGGEST. AND NICE CHRISTMAS MARKET AND WE KNEW -- WE REALLY SO MANY PEOPLE THAT CAME IN WERE REALLY THINKING THIS IS QUITE AMAZING HOW, YOU KNOW, SUCH A SMALL TOWN CAN PUT ON SUCH A GREAT SHOW. AND WE -- NOTHING BUT GREAT THINGS ABOUT BOTH OF THEM. >> VERY GOOD. YEAH. EXCUSE ME. ANYTHING ELSE? ALL RIGHT. REAL QUICK JUST POINT OF PRIVILEGE. PUBLIC COMMENT AGAIN. IF THERE'S ANYONE FROM THE PUBLIC THAT CAME IN LATE THAT WOULD LIKE TO ADDRESS THE COUNCIL. GIVE YOU AN OPPORTUNITY TO DO THAT. WALK ON UP. * This transcript was compiled from uncorrected Closed Captioning.