Oct 16, 2019 Tourist Development Council

[Call to Order]

[00:00:16]

>> IF WE CAN GET A ROLL CALL FROM OUR MEMBERS THAT ARE HERE TODAY.

>> OUR COUNTY ATTORNEY IS HERE. OUR TOURISM DIRECTOR.

COUNTY MANAGER ALSO IN THE AUDIENCE.

I'M THE CHAIRMAN REPRESENTING THE BCC HERE TODAY.

AND WE START FIRST ORDER OF BUSINESS WITH OUR PUBLIC COMMENTS. HAVE ANYBODY THAT IS INTERESTED IN PUBLIC COMMENTS THIS AFTERNOON.

SEEING NONE, WE'LL MOVE ON TO THE APPROVAL OF MINUTES.

[Approval of Minutes]

ANY SUGGESTION FOR CHANGE? >> HEARING NONE, DO WE HAVE A

MOTION TO APPROVE? >> SO MOVED.

>> SECOND. >> WE HAVE A MOTION AND A SECOND. ALL IN FAVOR?

>> AYE. >> ANY OPPOSED?

[2.  Airstream Ventures]

FIRST IS FROM AIRSTREAM VENTURES.

WE'VE GOT GENTLEMEN REPRESENTING AIRSTREAM AND ALLEN AND JOEL.

GENTLEMEN, DO YOU WANT TO GET STARTED WITH YOUR PRESENTATION,

WE'LL SEE WRIT LEADS US. >> THANK YOU.

BEAUTIFUL DAY HERE. I GUESS KIMBERLY HAS THE POWER POINT. WANT TO THANK YOU FOR YOUR TIME AND FOR ALLOWING TO US PRESENT TO YOU TODAY.

I'M FROM THIS AREA I. GREW UP IN NORTH FLORIDA MY ENTIRE LIFE.

MOVED AWAY FOR A SHORT STINT WHEN WE GOT THE JAGUARS, THE FIRST 12 YEARS WHEN WE WERE GOOD AND THEN CAME BACK.

I HAVE BEEN IN SPORTS MY WHOLE LIFE.

AS WE -- WE HAVE KNOWN KIMBERLY FOR QUITE SOME TIME VANNED WORKED WITH HER IN VARIOUS CAPACITIES.

SHE INVITED TO US COME DOWN TO CLAY COUNTY TO LOOK AT THE DIFFERENT FACILITIES AND GIVE AN ASSESSMENT OF SPORTS AND HOW WE CAN GROW SPORTS TOURISM. WE'VE DONE SPORTS TOURISM FOR A LOT OF YEARS AND HAVE MADE A LOT OF CONTACTS ALL OVER THE COUNTRY. AS SOON AS WE STARTED LOOKING AT THE FACILITIES AND LOOKING AT THE DIFFERENT AREAS SHE SHOWED US, OUR HEADS STARTED SPINNING. THERE ARE SO MANY OPPORTUNITIES AS WE'LL SHOW YOU NEWER SECOND TO MAKE CLAY COUNTY REALLY A SPORTS DESTINATION. YOU DON'T HAVE TO HAVE BIG ARENAS OR BIG FOOTBALL STADIUMS. YOU GOT TO HAVE LAND AND YOU GOT TO HAVE VISION AND THINKING OUTSIDE THE BOX.

I THINK FROM WHAT I UNDERSTAND AND HAVE READ, CLAY COUNTY HAS GOT THAT. WE JUST WANTED TO BE ABLE TO SHOW YOU A LITTLE BIT ABOUT OUR COMPANY, TELL YOU ABOUT KIND OF THE RESEARCH THAT WE'VE DONE. THE PEOPLE THAT WE'VE TALKED TO AND MAKE A PROPOSAL TO YOU OF REPRESENTING CLAY COUNTY IN THE WORLD OF SPORTS AND ENTERTAINMENT.

JUST TO TELL YOU ABOUT AIRSTREAM VENTURES AND JOEL AND I TO GIVE YOU A SENSE OF THAT. WE HAVE 40 YEARS OF SPORTS BETWEEN US. I KNOW WE DON'T LOOK THAT OLD BUT WE DO HAVE A LOT OF YEARS. WE WERE IN COLLEGE ATHLETICS, HAVE WORKED TOGETHER. I WAS THE ATHLETIC DIRECTOR AT JACKSONVILLE UNIVERSITY FOR 7 YEARS AND RAN ALL THE SPORTS IN THE CITY OF JACKSONVILLE AND MANAGED ALL THE FACILITIES THERE. AND THEN WE FORMED THE JACKSONVILLE SPORTS COUNCIL. AND THEN ABOUT 18 MONTHS AGO SAID I WANT TO DO THIS ON MY OWN THERE.

IS A LOT OF OPPORTUNITIES THERE. SO WE STARTED A COMPANY CALLED AIRSTREAM VENTURES. OUR COMPANY DOES THESE KINDS OF THINGS. BRINGS A LOT OF EVENTS, DOES A LOT OF MUSIC EVENTS, DOES A LOT OF SPORTING EVENTS ALL TO CREATE TOURISM AND PARTNERSHIPS. JOEL HAS -- JOELND E AND I HAVE WORKED TOGETHER FOR A LONG TIME. HE WAS MY RIGHT-HAND PUSH AT JU AND THEN HE WENT TO UNF. WE WORKED TOGETHR AND RAN ALL THE SPORTING EVENTS IN THE CITY. WE'VE DONE A LOT OF DIFFERENT THINGS IN THE CITY FROM MANAGING A SMALL LITTLE FOOTBALL GAME CALLED FLORIDA-GEORGIA OR GEORGIA-FLORIDA TO PUTTING A BASKETBALL GAME ON AN AIRCRAFT CARRIER FOR AT LEAST A HALF TO A LOT OF DIFFERENT OTHER EVENTS. WE'RE JUST EXCITED TO HAVE THE OPPORTUNITY TO BE ABLE TO SHARE WITH YOU WHAT WE THINK CLAY COUNTY CAN REALLY DO AND MANUFACTURE AS A SPORTS

[00:05:04]

WE HAVE FULLY BEEN INCORPORATED FOR ABOUT 18 MONTHS.

WE REALLY STARTED JULY 1 OF 2018.

AND WE'VE BEEN ABLE TO BUILD A PRETTY SUBSTANTIAL PORTFOLIO IF YOU WILL JUST BECAUSE OF THE WORLD -- IF YOU WOULD HAVE ASKED TO US START A COMPANY IN ACCOUNTING THAT WOULD BE BLANK BECAUSE WE DON'T KNOW ACCOUNTING.

WE WANT TO START A COMPANY IN SPORTS ENTERTAINMENT, WE HAVE WORKED IN IT SO LONG. WE STARTED VERY SLOWLY BUT SURELY BUILDING OUR PORTFOLIO. THESE ARE SOME OF THE EVENTS THAT WE DO AND CURRENTLY RUN AND MANAGE.

WE ARE A SALES, WE ARE A MARKETING, WE ARE AN EVENT COMPANY. THAT'S WHAT WE DO.

AND WE BRING AND MARRY STUFF TOGETHER.

THOSE OF YOU WHO HAVE BEEN TO TOP GOLF, WE'RE WORKING WITH TOP GOLF NATIONAL AND WE'RE DOING A CONCERT THERE.

THE SPRING GAMES IS THE LARGEST COLLEGE SOFTBALL TOURNAMENT IN THE COUNTRY. IT BRINGS 500 COLLEGE TEAMS TO CENTRAL FLORIDA. WE HAD A CONVERSATION WITH THEM LAST WEEK, THEY WANT TO EXPAND. THERE IS A LOT OF DIFFERENT THINGS WE CAN DO. AND THEN YOU CAN SEE SPARTAN RACE. SPARTAN IS A BIG BRAND.

THEY BRING A LOT OF EVENTS. WE'RE TRYING TO GET THEM OVER HERE TO LOOK AT AREAS TO POSSIBLY DO A SPARTAN RACE.

MARCH MADNESS. YOU CAN SEE ALL THE DIFFERENT THINGS HA WE'VE DONE MANY A SHORT TIME THAT HAVE BEEN ABLE TO INCREASE SOME ECONOMIES. I'M GOING TO LET JOEL TALK ABOUT THIS. I WANT TO SAY YOU HAVE THE ABILITY HERE TO MAKE THIS A SPORTS DESTINATION.

YOU REALLY DO. AND I THINK OVER THE NEXT FEW SLIDE YOU ARE GOING TO SEE WHY WE THINK THAT.

>> AS WE DOVE INTO THIS FULLY IN THE LAST COUPLE OF WEEKS AFTER MEETING WITH KIMBERLY AND DOING A TOUR OF THE COUNTY, WE REALIZE THIS IS A LOT OF OPPORTUNITIES. IF YOU LOOK AT THINGS DIFFERENTLY FROM A VENUE STANDPOINT, SOME VENUES YOU ARE USED TO BEING ONE THING, IF YOU LOOK AT IT IN A DIFFERENT WAY, WE CAN TURN IT INTO A SPORTS VENUE.

WE CAN TWEAK THEM A LITTLE BIT NOT SPENDING MUCH MONEY OR ANY MONEY AND TURN THEM INTO DESTINATIONS FOR THE SPORTS AREA. ALSO NOT JUST HOME RUN EVENTS.

NOT EVERY EVENT IS THE SUPER BOWL.

NOT EVERY EVENT IS FLORIDA-GEORGIA.

YOU CAN HAVE LITTLE EVENTS. STATE EVENTS, REGIONAL EVENTS THAT BRING A LOT OF PEOPLE TO THE AREA AND DRIVE ECONOMIC IMPACT. ONE OF THE GREAT THINGS WE'VE REALIZED AS WE'VE STARTED DOING OUR RESEARCH AND GOTTEN INGRAINED MORE IN THE COMMUNITY. THIS IS A COMMUNITY THAT HAS A SMALL TOWN FEEL BUT BIG CITY ATMOSPHERE WITH THE PROXIMITY TO JACKSONVILLE. ONE OF THE THINGS THAT MAKES BRINGING EVENTS HERE UNIQUE IS EVERYBODY IS GOING TO WANT TO OWN THESE EVENTS. THEY ARE GOING TO WANT TO BE INVOLVED AND MAKE IT AS BIG AND MAKE THE EVENTS HAVE A SPECIAL FEEL TO THEM. THAT'S WHAT ALL THESE EVENT HOLDERS ARE LOOKING FOR. THEY CAN TAKE THEIR EVENT ANYWHERE. WHAT MAKES YOUR DESTINATION A DIFFERENCE MAKER IN THEIR MINDS AND COMPETITORS AND THE FANS, ALL THOSE PEOPLE THIS ARE DECISION MAKERS, IF YOU CAN MAKE IT A SPECIAL EVENT, THEY LOVE THOSE OPPORTUNITIES.

AS WE DO THOSE EVENTS, IT'S GOING TO INCREASE BUSINESS, IT'S GOING TO CREATE AN ECONOMIC IMPACT THAT IS GOING TO IMPACT THE ENTIRE COMMUNITY WHICH IS ULTIMATELY Y'ALLS FOREMOST GOAL.

ON THE NEXT SLIDE THESE ARE JUST SOME OF THE SPORTS AS WE DOVE IN A LITTLE BIT ON THIS. THIS IS THE SPORTS WE FEEL LIKE WE CAN START LOOKING AT AND BRINGING TO THE AREA.

BOWLING, CROSS COUNTRY, CYCLING, GOLF, LACROSSE, OBSTACLE COURSE RACES, SPARTAN AFRICAN-AMERICANS, RODEO, YOUTH SOCCER, TENNIS AND 7 ON 7 FOOTBALL.

THE 7 ON 7 FOOTBALL IS THE SUMMER VERSION OF WHERE FOOTBALL IS GOING FROM A RECRUITING STANDPOINT.

THEY DON'T HIT. ALL THEY GOT TO DO IS COME OUT, PITCH AND CATCH, WRAP THEM UP AND THEY ARE DOWN.

IT'S A DIFFERENT WAY AND IT'S WHERE A LOT OF RECRUITING IS GOING TO GO IN THE NEXT COUPLE F YEARS. THERE IS A WIDE NUMBER OF EVENTS THAT WE CAN GO AFTER.

>> IF YOU LOOK AT THESE, THIS IS EVERYBODY IN THE LAST SIX WEEKS WE'VE BEEN TALKING TO ON YOUR BEHALF.

NOT OFFICIALLY AAND WE TOLD THEM WE CAN'T OFFICIALLY REPRESENT.

[00:10:05]

YOU CAN SEE JUST IN A SHORT PERIOD OF TIME WE THINK THAT WE CAN GET YOU A FULL PORTFOLIO OF EVENTS STARTING TO COME.

AS JOEL SAID, NOT ALL OF THEM ARE GOING TO BRING 100,000 PEOPLE. BUT YOU START BRINGING A CROSS COUNTRY EVENT. FOR INSTANCE, BEING THE FACT THAT WE HAVE BEEN IN COLLEGE ATHLETICS FOR SO LONG THERE, IS NOT A LOT OF GREAT CROSS COUNTRY SITES.

YOU DO THESE MEETS IN COLLEGE, YOU GET 20, 30 TEAMS THAT COME, THEY BRING THEIR WHOLE SLUE OF PEOPLE.

THEY DON'T NEED A BIG STADIUM. >>> THEY NEED LAND TO RUN.

STRUCK FLORIDA, FLORIDA STATE, MIAMI, GEORGIA, YOU COULD HAVE ALL THESE BIG SCHOOLS IN THIS COMMUNITY BUT YOU COULD HAVE SCHOOLS TRAVELING FROM MINNESOTA OR SCHOOLS TRAVELING FROM IOWA OR WHEREVER THEY COME. THEY WANT TO GO TO COMMUNITIES THAT SAY THIS IS OUR SUPER BOWL. WE SUPPORT YOU.

YOU COULD TAKE IT TO OTHER COMMUNITIES AND IT'S A BLIP ON THE MAP AND YOU DON'T KNOW THEY ARE THERE.

HERE FROM ALL THE RESEARCH WE'VE DONE.

WE HAD A GREAT MEETING WITH HOWARD.

AND JUST FROM ALL THE GREAT STUFF THAT IS GOING ON, THEY WOULD FEEL VERY SPECIAL. AND IT WOULD FILL UP YOUR ROOMS. IT WOULD FILL UP YOUR BED AND BREAKFAST AS WELL.

THESE ARE JUST THE EVENTS THAT WE'VE REACHED OUT TO, WHEN THEY ARE THAT WE FEEL LIKE WE CAN GO TO.

WE ARE ALREADY MEMBERS OF ALL THESE ORGANIZATIONS THAT WE TRAVEL AROUND AND MEET WITH THESE EVENT PLANNERS.

JOEL IS RELATED TO A COUPLE OF THESE EVENT PLANNERS.

ONE IN PARTICULAR. AND WE'VE GOT FRIENDS IN ALL OF THESE. WE WOULD WORK WITH YOU TO SAY WHAT MAKES SENSE. HERE ARE THE FACILITIES THAT MAKE SENSE AND HOW DO WE PUT THIS TOGETHER.

AND THEN REIMAGINING THE FAIRGROUNDS.

JOEL HAS DIVED INTO A LOT OF DIFFERENT COMMUNITIES AROUND THE COUNTRY AND HOW THEY'VE LOOKED AT A FACILITY DIFFERENTLY.

AND SO WE HAVE DONE A LITTLE BIT OF WORK THERE.

I WANT TO PARLAY ON THE POTENTIAL CROSS COUNTRY COURSE AT THE CLAY COUNTY FAIRGROUNDS. LIKE I JUST SAID, THAT IS SOMETHING THAT WE COULD MAKE INTO A PHENOMENAL CROSS COUNTRY.

I WAS ON THE PHONE WITH THE HEAD CROSS COUNTRY COACH AT JU WHO WORKED WITH ME FOR A LONG TIME. HE SAID WE DON'T HAVE ANY PLACES AROUND THESE AREAS THAT ARE GREAT COURSES.

IF YOU COULD DO SOMETHING LIKE THAT, WE COULD CREATE HUGE EVENTS THERE. IT'S THINKING OUTSIDE THE BOX A LITTLE BIT. YOU MAY HAVE TO CUT A BRANCH HERE AND THERE. THESE ARE THE KIND OF THINGS THAT DON'T COST A LOT OF MONEY TO UPGRADE YOUR FACILITY.

IT JUST THINKS OF REIMAGINING. JOEL GOING TO WALK YOU THROUGH A COUPLE OF SLIDES OF HOW WE LOOK WHAT WE CAN DO THERE.

>> THE FIRST ONE THAT CAME TO MIND WHEN WE WERE DOING THE TOUR IS WHEN WE WENT TO THE FAIRGROUNDS, IT'S A BLANK CANVAS. WE KNOW WHAT IT LOOKS LIKE WITH THE FAIR AND CONCERTS AND PEOPLE AND EVERYTHING.

BUT THEN WHEN EVERYBODY IS GONE, IT'S A BLANK CANVAS.

HOW CAN WE USE THAT TO MAKE IT A SPORTS VENUE.

AS WE LOOKED AT EVERYTHING; THE FIRST THING THAT POPPED IN OUR MINDS WAS YOUTH SPORTS AND SMALL FIELD EVENTS.

WHERE CAN WE FIND THOSE EVENTS. THE 7 ON 7 FOOTBALL, I HOPE Y'ALL ARE MOST LIGATOR FANS SINCE THAT'S ON THE GRAPHIC.

THEY ARE 40-YARD FIELDS. WE'RE ABLE TO COMPACT-GEORGIA, I'LL SEND YOU A PRIVATE EDITION WITH THE GEORGIA FIELD.

I'LL MAKE THE HEDGES COME UP ON THE SIDES FOR YOU.

WHAT WE DID WAS LOOK AT THE 7 ON 7 FIELDS.

HOW CAN WE CREATE A 7 ON 7 VENUE.

WHAT THEY ARE LOOKING FOR IS MULTIPLE FIELDS IN ONE LOCATION.

HOW CAN I GET 20 TEAMS IN ONE AREA.

I'M GOING PLAY A GAME AN HOUR, OFF A GAME AND BACK ONFUL I NEED TO STAY IN THE SAME PLACE. THERE ARE NOT A LOT OF THOSE AREAS AROUND IN NORTHEAST FLORIDA.

BEING ABLE TO HAVE FOUR FIELDS LIKE THAT INSTANTLY IS A HUGE PLUS. YOUTH SOCCER, YOUTH LACROSSE EVENTS. YOUTH EVENTS WHERE WE NEED A FIELD. THEY DON'T NEED A BIG SPACE.

THEY DON'T NEED 120-YARD SOCCER FIELD.

THEY JUST NEED A 50-60-YARD SPACE.

AS YOU LOOK AT THE POTENTIAL YOUTH EVENTS GRAPHIC THERE, WE FOUND IDENTIFIED SIX FIELDS THAT WE CAN CREATE OVER AT THE FAIRGROUNDS AND TWEAK THAT TO WHATEVER THE EVENT HOLDER NEEDS F. THEY NEED IT FOR LACROSSE, WE CAN FIX IT TO MEET THEIR DIMENSIONS AND HAVE FUN WITH CREATING THE VENUES.

[00:15:03]

ONE OF THE THINGS WE'VE REALIZED IN TALKING WITH THE CROSS COUNTRY COACHES, IF YOU CREATE A VENUE AND A COURSE THAT PEOPLE REALLY KNOW AND LOVE, THEY ARE GOING TO WANT TO JUMP AT IT.

AND THEN WHEN YOU TALK ABOUT NCA REGIONAL EVENT, CROSS COUNTRY IS NOT A FAN FRIENDLY SPORT. YOU SEE EVERYBODY WHEN THEY TAKE OFF AND WHEN THEY FINISH. AND YOU DON'T SEE THEM A LOT IN THE MIDDLE. AS WE LOOK AT THE FAIRGROUNDS IS THERE I LOT OF OPPORTUNITIES FOR TO US CREATE A UNIQUE VENUE WHERE YOU SEE THE KIDS MULTIPLE TIMES DURING THE RACE AND HAVE THAT INTERACTION WHERE PEOPLE ARE CHEERING.

THESE KIDS RUN OFF INTO THE WOOD AND DON'T HEAR ANYBODY FOR 30 MINUTES AND COME BACK AND EVERYBODY IS CHEERING FOR THEM.

CREATING A UNIQUE EXPERIENCE. THAT'S WHAT A LOT OF PEOPLE, THERE IS A LOT OF PEOPLE THAT COME TO THESE EVENTS.

IF YOU CAN CREATE A UNIQUE EXPERIENCE IT'S GOING TO DRAW THEM BACK. AND THEN YOU ARE GOING TO HAVE REPEAT BUSINESS AND THEY ARE GOING TO WANT TO COME BACK TIME AND AGAIN. AS WE'VE STARTED RESEARCHING THE FAIRGROUNDS, HOW ARE THEY RETOOLING THEM IN THIS NEW AGE OF FACILITIES. A COUPLE OF EXAMPLES WE FOUND WERE IN MEMPHIS. MEMPHIS IS A LITTLE BIT UNIQUE BECAUSE THE LIBERTY BOWL IS TIED INTO THEIR FAIRGROUNDS WENT DON'T HAVE A 70,000 SEAT FOOTBALL STADIUM TIED TO THE FAIRGROUNDS. WHAT THEY'VE DONE WITH THE SPACE THAT IS THE EXISTING FAIRGROUNDS IS THEY CREATED A FIELD THAT HAS THE FOOTBALL FIELD AND TRACK. THEY CREATE A MULTISPORT INDOOR BUILDING THEY ARE ABLE TO USE 12 MONTHS OUT OF THE YEAR.

AS OPPOSED TO HAVING A AREA USED ONLY A COUPLE OF TIMES FOR FOOTBALL OR SMALL EVENT, NOW YOU ARE BRINGING EVENTS TO TOWN IN THE FACILITY THROUGHOUT THE YEAR.

AND THEN JACKSON, MICHIGAN, TOOK THEIR FAIRGROUNDS, IT WAS ATTACHED TO AN OLD HORSE RACING TRACK.

WHAT THEY DID WAS KEEP THE FAIR BUT ADD AN INDOOR VENUE AGAIN TO IT. BUT ALSO HOW CAN WE ACTIVATE IT OVER 12 MONTHS. WE KNOW WE'RE GOING TO HAVE THE FAIR AND A COUPLE OF EVENT ON THE CALENDAR A YEAR.

HOW DO WE ACTIVATE IT ALL YEAR ROUND AND MAKE IT AN ECONOMIC DRIVER FOR THE COMMUNITY? THEY'VE DONE A NICE JOB OF CHANGING THAT TO INTO A FESTIVAL ATMOSPHERE WHERE YOU CAN COME AND BRING A CONCERT, EVENT, AND YOU HAVE THE INDOOR VENUE DO THINGS AS WELL. AS WE STARTED LOOKING, WE LOOKED AT SOME OTHER CITIES AND COUNTIES HA HAVE DONE STUFF AND BUILT BIGGER AND EVENTS AND FOCUSND TO YOUTH SPORTING AREA.

WESTFIELD INDIANS, THEY BUILT ECONOMY BY HAVING YOUTH BASEBALL. IN THE UPPER MIDWEST YOUTH BASEBALL IS HUGE. THEY BUILT A $49 MILLION SPORTS COMPLEX THAT IS GENERATING $162 MILLION IN THEIR ECONOMY EVERY YEAR. THEN WHEN YOU LOOK AT SEMINOLE COUNTY, THEY TOOK AN AREA THAT WAS A BLANK CANVAS, A PATCH OF LAND AND TURNED IT INTO A HUGE BASE BALL SOFTBALL COMPLEX.

THEY HAVE ONE OF THEIR SITES IN SEMINOLE COUNTY AT THEIR COMPLEX. THEY ARE ABLE TO BUILD IT OUT WHERE THE BIG THING WE KEEP HAMMERING HOME IS HOW DO WE USE THESE VENUES FOR 12 MONTHS. DOESN'T NEED TO BE JUST A ONE OFF EVENT OR ONE MONTH EVENT. HOW CAN WE FIND A WAY TO USE ALL THE VENUES FOR 12 MONTHS. I GUESS THIS IS LIKE WHAT DO WE HAVE TO DO? WHAT WOULD WE DO? IF YOU LOOK AT THE NATIONAL ASSOCIATION OF SPORTS COMMISSIONS THEY HAVE AN ANNEWEL MEETING EVERY YEAR, THEY BRING IN HUNDREDS OF EVENT PLAN FREERS ALL OVER THE COUNTRY.

YOU HAVE MEETINGS WITH THEM. THEY HAVE SPEED DATING STUFF.

IT'S RATHER INTERESTING. BUT WE'RE MEMBERS OF THAT.

WE GO TO THAT. THE FLORIDA SPORTS FOUNDATION IS A GREAT ENTITY HERE. IT'S FUNDED BY IF YOU ARE NOT AWARE, IT'S FUNDED BY THE PROFESSIONAL SPORTS LICENSE PLATES THAT ARE PURCHASED. SO THE JAGUARS, MIAMI HEAT, WHOEVER YOU ARE A FAN OF, THE MAGIC, ALL OF THOSE GO INTO A FOUNDATION FUND WHEN YOU GO GET EVENTS F YOU HAVE PEOPLE COMING

[00:20:01]

WHERE WE CAN CO-OP MONEY. WE'RE MEMBERS OF THAT.

AND HAD A CALL WITH THEM YESTERDAY.

CONNECT SPORTS IS A BIG -- KIMBERLY IS FAMILIAR WITH THIS AS WELL. A BIG TOURISM CONVENTION.

THEY HAVE CONNECT TECHNOLOGY, CONNECT MEDICAL, CONNECT SPORTS IS ONE OF THEM. WE'VE BEEN INVOLVED WITH THAT AND MANY R MEMBERS OF THAT. THE NCAA, SOME OF OUR FRIENDS WORK FOR THE NCAA. DIVISION TWO AND THREE SPORTS, THEY HAVE 70 CHAMPIONSHIPS THEY HAVE TO PLACE.

AND SO WE'VE TALKED TO THEM. THERE IS SOME EVENTS WITHIN THE NCAA DIVISION TWO AND THREE LANDSCAPES THAT MAKE A LOT OF SENSE FOR HERE. THE UNITED STATES OLYMPIC COMMITTEE, THAT IS ALL YOUR GOVERNING BODIES THAT ARE MAINLY HOUSED IN COLORADO SPRINGS. THEY HAVE REGIONALLING, SECTIONAL, NATIONAL EVENTS THAT THEY HAVE TO PLACE.

THEY HAVE TO BRING PEOPLE. AND MOST OF THOSE EVENTS PEOPLE ARE COMING FROM OUTSIDE CLAY COUNTY AND THE STATE.

THERE IS A LOT OF TOURISM THERE. THE FHSAA WHICH I THINK ALL OF US ARE FAMILIAR W ALL OUR HIGH SCHOOL SPORTS HERE, THEY DO EVENTS AND THEIR CHAMPIONSHIPS ALL YEAR ROUND.

WHILE WE MAY NOT BE ABLE TO GET BASKETBALL, WE CAN CERTAINLY GO AFTER THE CROSS COUNTRIES. GO TO ALL OF THOSE MEETINGS, BE AN AMBASSADOR, CREATE A PORTFOLIO.

WORK WITH OF HERE IS ALL THE THINGS WE CAN DO. AS IT COMES DOWN TO IT, THOSE FACILITIES HA YOU HAVE, IT'S LIKE ANY OTHER BUSINESS, WHATEVER BUSINESS THAT YOU ARE IN.

IT COMES DOWN TO RELATIONSHIPS AND IT'S MAKING THE ASK OF SAYING WE NEED TO YOU BRING THAT TO CLAY COUNTY.

WE'VE KNOWN YOU FOR 20 YEARS. TRUST US, BRING IT HERE.

THAT'S HOW A LOT OF BUSINESS GETS DONE IN THE WORLD OF SPORTS ASSUMING YOU HAVE THE FACILITY. THE LAST SLIDE IS OUR PROPOSAL TO YOU I GUESS IF YOU WILL. IF YOU WERE TO SET UP AND JOEL AND I RAN OUR SPORTS ENTERTAINMENT OFFICE IN JACKSONVILLE AND HAVE A SENSE OF ALL THE BUDGETS AND WHAT IT TAKES AND ALL OF THAT. CERTAINLY IT'S A DIFFERENT COMPARISON BECAUSE YOU HAVE ALL THE FACILITIES THAT YOU HAVE TO DO AND ALL THE DEBT SERVICES AND ALL OF THAT THERE.

JUST TO RUN A CONSERVATIVE IF YOU WERE TO SAY WE WANT TO DO THIS AND WE WANT TO DO AT THIS TIME RIGHT WAY, WE GOT TO HIRE SOMEBODY, SEND THEM ON TRIPS, BUILD RELATIONSHIPS AND ALL OF THAT. CONSERVATIVELY YOU ARE GOING TO BE AT $140,000 OF DOING THAT. WE ARE ALREADY MEMBERS OF ALL OF THESE ORGANIZATIONS. WE ALREADY HAVE THESE RELATIONSHIPS. WHAT IF WE CREATED A CONTRACT WHERE WE JUST BECOME YOUR COMPANY THAT YOU CONTRACT WAS, WE WORK DIRECTLY WITH KIMBERLY AND HER TEAM EVERY DAY WE'RE PLOTTING AND PLANNING ON WHAT EVENTS WE'RE BRINGING HERE.

AS WE HAVE TALKED WITH KIMBERLY, JOEL, WE BOTH WILL BE VERY INVOLVED BUT JOEL WILL BE DOWN HERE ALL THE TIME.

LIKE LIVE DOWN HERE. YOU MIGHT BECOME A CITIZEN DOWN

HERE IS WHAT I TOLD HIM. >> 35 BUCKS A NIGHT YOU ARE IN.

>> WE WILL BE DOWN HERE ALL THE TIME BRINGING PEOPLE DOWN HERE.

WE JUST KNOW AND REALLY WANT TO WE'RE AGGRESSIVE IN THIS.

WE WANT TO MAKE CLAY COUNTY A SPORTS DESTINATION.

WE BELIEVE AND KNOW THAT YOU CAN BE THAT WAY.

IF YOU ARE GOING TO DO IT, YOU GOT TO PUT PEOPLE BEHIND IT AND YOU GOT TO SAY WE'RE WILLING TO DO IT AND WE'RE WILLING TO MAKE THE INVESTMENT AND LET'S GO DO IT.

AND YOU GOT TO HAVE PEOPLE THAT CAN DO IT.

I KNOW THAT WE CAN DO IT. JOEL KNOWS THAT WE CAN DO IT.

WE'VE DONE IT. IF YOU GO ASK TO US BUILD A MEDICAL SOCIETY, WE'RE NOT YOUR GUYS.

I CAN PROMISE YOU THAT. WE WOULD GIVE IT AN EFFORT BUT WE ARE NOT YOUR PEOPLE. IF YOU WANT TO MAKE THIS A SPORTS DESTINATION, WE'RE YOUR FOLKS BECAUSE THIS IS WHAT WE DO AND THIS IS WHAT WE MAKE A LIVING DOING AND WE ENJOY DOING IT. WITH THAT I DON'T KNOW IF WE

HAVE Q&A. >> LET'S OPEN UP FOR QUESTIONS.

>> FIRST OFF THIS IS AWESOME AND I THINK WE HAVE A LOT OF TRACK ENTHUSIASTS WHO LIVE IN CLAY COUNTY SO I CAN SEE THIS BEING A GREAT FIT. HAVE YOU DONE THIS FOR A COUNTY

[00:25:03]

>> LIKE AS FAR AS AIRSTREAM VENTURES, WE HAVE NOT.

BUT WE HAVE DONE IT FOR DUVAL COUNTY FOR YEARS, A LONG TIME.

>> AND I GUESS OTHER THING AS FAR AS CONTRACT, HOW LONG -- WHAT KIND OF CONTRACT DO YOU LOOK AT DOING?

A YEAR, THREE YEARS, FIVE YEARS? >> IDEALLY IT WOULD BE A THREE YEAR CONTRACT JUST BECAUSE WE'RE GOING TO TAKE A LITTLE TIME TO EDUCATE. WE GOT TO EDUCATE PEOPLE AROUND THE COUNTRY HA CLAY COUNTY LEADERS CITY OPEN FOR BUSINESS FOR SPORTS. THAT'S GOING TO TAKE A LITTLE BIT OF TIME. SOME OF THESE EVENTS, THEY'VE ALREADY DECIDED WHERE 19-20 ARE. THEY ARE LOOKING AT 21-22, 23 TO PLAN THE EVENTS. THAT WOULD BE THE REASON WE'D WANT A THREE YEAR CONTRACT OR SOMETHING LIKE THAT.

>> AND THE OTHER THING I WOULD JUMP IN ON THAT IS THAT SOME OF THESE THINGS YOU ARE TALKING ABOUT IN TERMS OF EVEN IF THEY ARE MINOR AJERUSALEMS AS FAR AS THE FAIRGROUNDS OR IN TERMS OF CLEARING SOME RIGHTS TO BE ABLE TO USE ADDITIONAL PROPERTY NEXT TO THE FAIRGROUND OR THOSE KIND OF THINGS, THAT WILL TAKE TIME FOR TO US SET THAT UP AS WELL ONCE WE FIGURE OUT WHAT WE NEED TO MARKET TO ATTRACT SOMEBODY HERE.

>> VERY GOOD POINT. >> WE GOT A LOT OF WOODS BUT NOTHING THE PREVENT PEOPLE FROM GETTING LOST ONCE THEY GO IN THE WOODS. IT'S HEARTENING IN ONE SENSE WE CAN PARTICIPATE IN THAT ASPECT OF SPORTS AND ATTRACT SPORTS PEOPLE HERE WITHOUT HAVING -- [INAUDIBLE] FIELDS OR LACROSSE TO ATTRACT PEOPLE HERE BECAUSE WE DON'T HAVE THAT CAPABILITY AT THIS POINT IN TERMS OF TURNING THOSE DOLLARS AND CENTS. HOPEFULLY WE'RE LOOKING FAIR KICK START IF THIS GIVES US THAT, MAYBE IT GIVES US MORE CONFIDENCE TO GO OUT AND FIND THE FUNDS TO ENHANCE SOME OF THE FACILITIES TO MOVE INTO SOME OTHER LEVEL OF FACILITIES.

>> IF IT'S A THREE-YEAR CONTRACT, SO THAT'S ABOUT 180, RIGHT? IS THERE LIKE A RETURN THAT WE CAN SEE AS A COUNTY THAT OK YOU GUYS ARE GOING TO COMMIT THAT WITHIN THREE YEARS WE'RE GOING TO BE BRINGING AT LEAST FIVE SPORTING EVENTS OR IS THERE SOMETHING THAT LIKE THAT THAT YOU ARE GOING TO BE COMMITTING TO US?

>> YEAH, I MEAN IT WOULD BE BASICALLY WE'RE NOT JUST -- WE'RE GOING TO DELIVER ON WHAT OUR SERVICES ARE RIGHT.

WHATEVER Y'ALL WOULD WANT TO US LOOK AT WITHIN REASON OF COURSE, WE'D BEING THERE DO THAT. HAVING WORKED WITH GOVERNMENTS BEFORE, GOVERNMENTS ARE INFAMOUS WITH GIVING CONTRACTS WITH NO MEASURABLES ON THE BACK END. I CAN SAY THIS OPENLY NO MATTER LOCAL, FEDERAL, STATE, WHATEVER. WE WANT MEASURABLES.

WE WANT TO BE ABLE TO SAY WHICH THIS IS WHAT WE D. AT THE END OF THE DAY OUR GOAL IS IN THREE YEARS IF YOU LOOK SOME OF THOSE EVENTS WE LANDED WE MIGHT NOT HAVE PERFORMED BECAUSE THEY ARE UNDER CONTRACT AND THEY ARE IN 24.

YOU ARE GOING TO KNOW HERE IS EVERYTHING THAT IS TRACKABLE THAT IS WHAT WE'RE DOING. IF WE HAVEN'T DONE HA THEN A WE SHOULDN'T BE RENEWED. AND B WE CAN WORK ON HOW DO WE DO AN EXIT STRATEGY. I DON'T BELIEVE THAT TO BE THE CASE. I KNOW AS YOU WILL SEE IN THE NEXT PRESENTATION WE'RE NOT EVEN REPRESENTING YOU AND WE'VE LANDED A POTENTIAL EVENT. IT WILL COME MORE AND MORE AND MORE. BUT WE'RE OPEN THE MEASURABLES

AND THAT KIND OF THING. >> I THINK HA WOULD BE METRICS THAT EVERYBODY COULD SAY WE'VE DELIVERED ON THIS OR WE'RE CLOSE THROWS DELIVERING ON THIS. WE DO THAT ROUTINELY.

>> WHAT YOU SAID WAS ON MY MIND ABOUT THE UP FRONT OUT LAY WE MIGHT HAVE PER EVENT. WOULD WE BE ABLE TO COVER THAT ALONG THE WAY AS WELL SINCE WE'RE THINKING ABOUT PUTTING MONEY INTO THE FAIRGROUNDS FOR STRUCTURES ALREADY.

JUST A THOUGHT. >> DO WE HAVE ANY IDEA OF HOW MUCH MONEY WE'RE LOOKING TO SPEND ON THE FAIRGROUNDS TO MAKE THIS COMPATIBLE WITH THE TARGET FOR THE FAIRGROUND.

>> IF YOU DIDN'T DO ANOTHER THING TO THE FAIRGROUND THIS THERE IS STILL EVENTS WE CAN BRING.

OTHER THAN MAKING SURE WE MOW THE GRASS AND NORMAL UPKEEP.

THERE IS STILL SOME EVENTS WE CAN BRING YEAR IN AND YEAR OUT.

[00:30:02]

THAT'S NOT GOING TO COST. WE'RE TALKING ABOUT NEGLIGIBLE DOLLARS. THE NEXT STEP OF WE DISCUSSED THIS AND THERE ARE BACK FIELDS IN THE FAIRGROUNDS THAT WERE BUILT WITH RUTS IN IT FOR THE DRAINAGE I'M ASSUMING.

IF WE PLANE THOSE OUT A LITTLE BIT.

THEN NOW YOU HAVE REALLY GREAT FIELD.

I THINK THAT'S MORE THE VISION OF THE CITY AND WHAT YOU WANT TO DO AND HOW YOU WANT TO SPEND. WE WOULD BE THERE AS ADVOCATES OR EXPERTS IN THIS SPORTS WORLD. BUT WE'RE NOT ASKING YOU -- ONE OF THE THINGS WE WANT TO LET YOU KNOW WE'RE NOT ASKING YOU CONTRACT AND NOW WE'RE COMING WITH ALL THESE FACILITY ASKS TOO. WE'RE TAKING IT AS IT IS TO SAY HOW DO WE REIMAGINE THIS. YOU GOT GOLF COURSES AND BOEING ALLEYS THAT DON'T NEED ANYTHING. WE'RE GOING AFTER THOSE TYPE OF

EVENTS AS WELL. >> IT'S VERY IMPORTANT I THINK IS WE NEED TO BE COME ONE WHAT TYPE OF EVENTS WE ARE WANT TO BRING IN TO CLAY COUNTY AND WHAT INFRASTRUCTURE WE HAVE TO SUPPORT THOSE EVENTS. AND THEN THERE ARE SOME EVENTS WE WANT TO BRING WE DON'T HAVE A PLATFORM FOR IT, WHAT AND HOW MUCH WOULD IT TAKE TO GET IT READY.

WE OF COURSE WANT TO SEE AS MUCH EVENTS AS WE CAN BRING THIS.

ALL THIS -- MAKE SURE THAT -- COST ASSOCIATED WITH GETTING THE STRUCTURE READY, IT'S GOOD TO HAVE AS MUCH EVENTS AS POSSIBLE.

I THINK WE GOT TO MAKE SURE AHEAD OF TIME WHAT EVENTS WE WANT TO BRING THIS AND DO WE HAVE A PLATFORM FOR IT.

>> WE WOULD PROVIDE HERE TO YOUR POINT, WE WOULD PROVIDE A HERE IS WHAT WE CAN GO GET RIGHT NOW IF YOU KEEP THE GRASS MOWED OR KEEP THE LIGHTS ON. FOR THIS AMOUNT OF WORK THIS IS THE NEXT AMOUNT. 23 YOU WANT TO LOOK AT OTHER CONVERSATIONS. YOU HAVE ONE OF THE MOST WELL KNOWN SWIMMERS IN THE WORLD FROM THIS AREA.

AND THERE IS NOT AN AUDITORIUM ANYWHERE NEAR HERE.

THAT IS A BIGGER DISCUSSION THAT NEEDS TO BE HAD BY THE COMMUNITY. WE WOULD LAY OUT THAT PLAN FOR YOU AND BE ABLE TO SIT DOWN WITH YOU AND SAY THESE ARE THE KIND% OF THINGS WE CAN GET FOR THIS, THIS AND THIS.

>> SO FOR EXAMPLE LET'S SAY IT'S CROSS COUNTRY AND SO LET'S SAY WE HAVE THE SO YOU HAVE YOUR YOU ARE TRYING TO BOOK THESE SPORTING EVENTS FOR US. THERE IS A CROSS COUNTRY MEET THAT IS GOING TO HAPPEN HERE. AND IT'S GOING TO HAPPEN THIS WEEKEND. THE ONLY THING THAT HAS ANYTHING TO DO WITH US IS JUST THE BOOKING OF THE VENUE CORRECT?

>> CORRECT OR IF THERE IS OTHER THINGS YOU WANT TO DO IN THE EVENT. SOMETIMES EVENTS WILL COME IN AND SAY WE NEED THIS. WE NEED TO YOU THROW A PREEVENT PARTY. WE COME TOGETHER AS A COMMUNITY AND WE WORK TOGETHER, HOW DO WE DO THAT.

MARTHA MAY BE GOING TO SPONSORS. THAT MAY BE GOING TO A LOT OF DIFFERENT PEOPLE TO DO THAT. TO USE CROSS COUNTRY EXAMPLE, WE'RE GOING TO USE THE FAIRGROUNDS , THIS IS WHAT THE VENT GOING TO BE. WE WOULD CHARGE THEM.

THEY ARE GOING PAY TO COME DOWN HERE AND DO IT.

THEY ARE GOING TO STAY MANY OUR HOTELS.

[00:35:03]

>> IF I COULD ADD SOMETHING QUICKLY.

ALL OF THE GROUPS WE'VE TALKED ABOUT IN THE LAST SIX WEEKS ARE DURING NEED PERIOD. IT'S IN JANUARY, IT'S IN NOVEMBER. THAT'S WHEN OUR ROOM OCCUPANCY AT ITS LOWEST. WHEN WE TALK ABOUT RETURN ON INVESTMENT FOR BED TAX COLLECTIONS, THAT IS FILLING A GAP FOR US THAT WE HAVE -- JUST MAKES IT EASIER.

INVITING SOMEONE TO COME TO NORTHEAST FLORIDA IN JANUARY AND STAYING IN A TREE HOUSE, IT GETS COLD HERE.

OR IN THE SUMMERTIME, THAT 7 ON 17 DURING THE SUMMER.

THAT IS A NEED PERIOD FOR US IN THE HOTEL INDUSTRY.

THAT FILLS THAT GAP. >> I JUST WANTED TO SAY I AM FIRST AND FOREMOST A MARKETER. SO I GET IT.

I AM ALSO SUPER EXCITED. I WILL REMIND YOU AND MYSELF THIS THE TDC OUR SOLE PURPOSE IS TO.

IN MY OPINION WE WOULD BYB PAYING THEM FOR WHO THEY KNOW.

MARKETING IS ENTIRELY CON TIN GENT.

THE ONLY THING I WOULD QUESTION THESE ORGANIZATIONS, LET'S JUST SAY ONE OF THE ORGANIZATIONS, WOULD THEY EVER COME TO CLAY COUNTY TO HOLD THEIR CONVERSATIONS; ADMINISTRATIVE TYPE. THAT MIGHT BE A POSSIBILITY, IF

YOU HAVE 60,000 PEOPLE. >> DEPENDING ON WHAT ALL WE OFFER FROM A CYCLING STANDPOINT, WE HAVE GREAT TRAILS, THE ONE THING WE DON'T HAVE IS MOUNTAINS AND SHOCKING IN FLORIDA.

IT'S A LITTLE DIFFERENT. THERE ARE STREET CYCLING PEOPLE THAT CAN COME TOGETHER. IT MAY BE A STATEWIDE MEETING.

THEY MAY HAVE A REGIONAL MEETING THAT WE CAN HAVE THE DISCUSSION

ON THEM BRINGING TO TOWN. >> THE REASON WHY I ASK THAT AND I APOLOGIZE FOR INTERRUPTING IS AS AN EXAMPLE I BELONG TO LOYAL ORDER OF MOOSE. WE HAVE ALMOST A MILLION MEMBERS. THEY GO TO CITIES AND CITIES WILL SEND US A PROPOSAL, THE INTERNATIONAL.

AND BASICALLY THE CITIES ARE VYING FOR TO US COME THERE.

INTERNATIONAL CONVENTION 10,000 MOOSE MEMBERS WHO ARE READY TO SPEND MONEY. MY THOUGHT IS NOT ONLY THE SPORTS ACTIVITY OR OTHER EVENTS. GETTING THOSE PEOPLE HERE AS YOU SAID I DON'T FEEL LIKE MY JOB AS A COUNCIL MEMBER IS TO SONS AT THELY PUT MONEY THE OUR POCKETS AS A BUDGET.

IT SHOULD BE REGURGITATED RIGHT BACK OUT TO SPEND TO GET THEM HERE F. WE END OUR BUDGET PERIOD AT A FLAT ZERO WE'VE DONE OUR

JOB. >> TO YOUR POINT, FLORIDA STATE BOWLING ASSOCIATION, THEY HAVE ANNUAL MEETINGS.

ALL OF THESE THAT BRING 3 OR 400 PEOPLE TO TOWN, THAT'S A WHOLE SEPARATE THING THAT WE COULD EASILY -- THAT'S A DIFFERENT SELL THAN BRINGING YOUR EVENT. WE HAVE WE KNOW WE HAVE CONVENTION SPACE AND HOTELS, RESTAURANTS AND ALL OF THAT KIND

OF STUFF. >> THE LAST THING IS YOU SAID WITH A NEW FACILITY THAT'S A DIFFERENT CONVERSATION.

IT IS A CONVERSATION. WITH THESE ORGANIZATIONS THEMSELVES COMING HERE, THAT IS ANOTHER CONVERSATION THAT COULD

[00:40:02]

BE HELD. >> IN YOUR EXPERIENCE, I GUESS IN YOUR EXPERIENCE AND THEN MOVING FORWARD IF AND WHEN WE DO CONTRACT WITH YOU. MISCUE LET'S SAY WE HAVE A SPORTING EVENT THAT WILL BRING IN TERMS OF THE RESTAURANTS, ARE YOU GUYS ABLE TO PREPLAN WITH US TO SAY OK THERE IS GOING TO BE AN ESTIMATED 1,000 FAMILIES IN THE COUNTY FOR THIS WEEKEND WHICH MEANS IN OUR EXPERIENCE IT'S GOING TO TRANSLATE TO SO MANY TABLES THAT ARE NEEDED FOR RESTAURANTS SO THAT WE KNOW NUMBER ONE THAT THE RESTAURANTS ARE PREPARED AND WE CAN PREPARE THEM TO MAKE SURE YOU ARE STAFFED FOR HAD WEEKEND BECAUSE WE'RE EXPECTING SO AND SO. WE NEED NUMBERS FOR THAT.

FOR THIS WEEKEND WE'RE GOING TO HAVE 1,000 ATHLETES WHICH MEANS 3,000 PEOPLE OR 4,000 PEOPLE ARE GOING TO BE IN THE COUNTY WHICH MEANS YOU NEED TO HAVE 1,000 SEATS SO IS THAT WAY IT'S NOT A BAD EXPERIENCE FOR THE TOURIST WHO ARE HERE.

ALSO FOR THE ORGANIZER. AND THAT WAY THE FOLLOWING YEAR THEY WILL COME BACK AND SAY WE HAD A GREAT EXPERIENCE.

EVERYBODY ATE, EVERYBODY WAS FED.

THEY HAD A GREAT EXPERIENCE IN THE HOTELS AND THINGS LIKE THAT.

>> I THINK AND I'M GOING THE LET KIMBERLY BECAUSE WE'VE WORKENED A LOT OF EVENTS TOGETHER OVER THE YEARS.

WHERE COMMUNITIES MAKE A MISTAKE IS THEY OPERATE IN A VACUUM AND DON'T BRING ALL THE PLAYERS TOGETHER F. WE KNOW WE'VE GOT U.S. CYCLING, 1,000 PEOPLE, WE'RE GOING TO NOAH TWO YEARS OUT. WE'RE GOING TO START HAVING PLANNING MEETINGS ALONG THE WAY. IT'S NOT WE GOT THE EVENT, NEXT THING YOU KNOW IT'S HERE. WORKING WITH KIMBERLY AND LETTING HER CORRAL EVERYBODY TOGETHER.

WE'VE DONE THIS ON MANY EVENTS. >> ONE OF THE THINGS THAT I THINK -- IT'S A GREAT QUESTION. THAT IS A SMALLER COMMUNITIES FACE THIS. WHEN THE COMMUNICATION DOESN'T HAPPEN YOU CAN LOOK REALLY BAD. IT'S A GREAT POINT.

>> NOT OPERATING IN A SILOIS KEY THE THAT.

WE'RE GOING TO ENGAGE THE CHAMBER AND OTHER COMMUNITY ORGANIZATIONS WHEN WE BRING BIG EVENTS LIKE THIS HERE.

BECAUSE IT'S BIG FOR US. AND SO JOEL AND I HAD A MEETING YESTERDAY WITH A GOLF CLUB TO SEE IF WE COULD BID ON A PIECE OF BUSINESS. WE TALKED ABOUT ALL OF THOSE DETAILS, HOW MANY PEOPLE, SHOULD WE DO THIS START OR THIS START, EVERY DETAIL. THAT GOES INTO THOSE CONVERSATIONS CONTINUE TO THE AFTER TOURNAMENT EXPERIENCE AS WELL. WE ARE CREATING SMALL TOWN DINING GUIDES. IS THERE ONE FOR GREEN COVE.

THERE IS ONE FOR THE GOLF TOURNAMENT IN NOVEMBER.

WE ARE ALREADY CREATING THESE TOOLS THAT MAKE IT EASIER FOR PEOPLE HAVE A GREAT EXPERIENCE HERE.

AND WHEN IT JUST PUTTING OUR INDUSTRY, OUR TOURISM INDUSTRY ON ALERT AND ENGAGING THEM. HAVING THEM THE MARQUEE SIGN THE WELCOME U.S. CYCLING. WELCOME CROSS COUNTRY TOURNAMENT COMPETITORS. THOSE KINDS OF THINGS ARE GOING TO BE IMPORTANT BECAUSE THAT WAY THE COMPETITORS WILL KNOW THEY WANT US HERE. THEY KNOW WE'RE HERE.

THAT MATTERS. SO THAT GOES INTO I THINK A LOT

OF WHAT YOU WERE TALKING ABOUT. >> NOT ONLY ARE YOU GETTING US

[00:45:36]

WE'LL HANDLE IT FROM THE COMPLETION OF THE SALE TO RUNNING THE EVENT TO WORKING WITH EVERYBODY.

EVERYBODY ON OUR TEAM WILL HAVE A CERTAIN ROLE WITHIN THAT EVENT. THAT'S HOW WE PLAN THAT.

>> I GET AN EMAIL BACK. CLICK HERE TO FIND OUT WHERE TO STAY. CLICK HERE TO FIND OUT ABOUT THE COMMUNITY, WHERE TO EAT. CREATING GUIDES AND ALL OF THAT DIGITAL PIECE BECAUSE EVERYTHING NOW FROM A REGISTRATION STANDPOINT IS GOING TOWARD DIGITAL.

HAVING THOSE RESOURCE WHEN IS WE DID THE NCAA TOURNAMENT.

WE HAD TO DO A 40 PAGE WELCOME GUIDE FOR EVERY TEAM.

HERE IS EVERY RESTAURANT IN TOWN.

HERE IS WHERE YOU ARE STAYING AND MAKING IT.

TEAMS SPECIFIC WHEREVER THEY STAYED AT IN JACKSONVILLE KNEW I CAN EAT AT DUKE, MORTON'S, AND I'VE GOT NO MONEY, WE TAKE THE KIDS TO MCDONALD'S. IT'S WORKING WITH EVERYBODY AROUND TO MAKE SURE WE PROVIDE A GREAT EXPERIENCE FROM THE MINUTE WE GET THE EVENT ALL THE TIE AFTER THE EVENT AND THE WRAP ONE

EACH ORGANIZATION. >> DON'T REPRESENT ANY OF THE COUNTIES. SO WHAT KIND OF ORGANIZATIONS -- I GUESS TWO PARTS TO THIS. WHAT ORGANIZATIONS DO YOU REPRESENT. WE ARE PARTNERING WITH ENTITIES.

WE FORM AID GREAT RELATIONSHIP WITH SPARTAN.

THEY ARE RELYING ON TO US BE THERE FROM PALM COAST OVER THE WHATEVER. LIKE WHERE CAN WE BRING EVENTS.

AND SO WE'VE GOT A HUGE ONE IN JACKSONVILLE.

AND SO WE'VE BEEN TALKING, WHAT ABOUT CLAY COUNTY, THEY DO A LOT OF DIFFERENT THINGS. WE REALLY REPRESENT A LOT OF THOSE DIFFERENT BRANDS. AND WE DO -- WE'VE TALKED SO MUCH ABOUT SPORTS BUT WE ARE HEAVILY INVOLVED IN THE MUSIC BUSINESS AS WELL. YOU HAVE A GREAT MUSIC FESTIVAL COMING UP SOON. BUT THERE IS OPPORTUNITIES TO CREATE OUR OWN AND TO BRING PEOPLE IN.

IT'S WE'RE JUST LOOKING TO DO GREAT EVENTS IN GREAT PLACES WHERE PEOPLE WILL SUPPORT IT NO MATTER WHERE THAT IS.

SOME OF OUR EVENTS THAT WE REPRESENT LIKE THE SPRING GAMES WHICH IS IN CENTRAL FLORIDA THEY'VE HIRED US TO BE THEIR SOCIAL MEDIA AND THEIR SALES COMPANY.

SO THEY HAVE SPONSORSHIP SALES. WHEN WE GET TO MEET THEM AND KNOW THEM, WHAT IS YOUR DREAM, WHAT IS YOUR VISION, WE'D LOVE TO EXPAND INTO NORTH FLORIDA. THAT'S WHERE WE WOULD START WORKING TOGETHER TO SAY IF THIS IS THE CASE.

IT'S REALLY EVENT BY EVENT OR THAT LIST OF BRANDS THAT WE DID.

TOP GOLF EVERYBODY I THINK MOST EVERYBODY KNOWS TOP GOLF.

THEY CALLED US BECAUSE THEY WANTED TO DO A UNIQUE CONCERT AND THEY ARE GOING TO PUT A STAGE IN THE MID OF THEIR GREEN AND THEY ARE BRINGING IN A WELL KNOWN COUNTRY ARTIST.

THE GENERAL MANAGER CALLED AND SAID WE WANT TO RUN IT.

WE DON'T WANT TO SELL IT OR MARKET IT.

WE WANT TO HIRE Y'ALL TO DO THAT.

THAT'S WHERE WE FIND OUR BUSINESS. TO YOUR SECOND QUESTION ABOUT DO WE REPRESENT OTHER COMMUNITIES DOE NOT.

WE BRING EVENTS TO DUVAL COUNTY. WE'RE THERE.

BUT IT'S BECAUSE THEY HAVE A FACILITY HA WILL MEETTA EVENT.

AND SO IS THERE A WAY TO PARLAY DIFFERENT COUNTIES? MAYBE. BUT OUR GOAL WHEN WE SAY THIS WE'RE SERIOUS WE RECOLLECT WANT TO MAKE CLAY COUNTY LEADERS A SPORTS DESTINATION. OUR GOAL IS NOT TO PICK UP CHECKS AND GO AROUND. WE DO FINE.

BUT I'VE LIVED HERE MY WHOLE LIFEMENT I'VE PLAYED BASEBALL IN

[00:50:03]

THERE IS A LOT OF COOL STORIES IN THE WORLD OF SPORTS ABOUT SMALL COMMUNITIES THAT BOUGHT INTO A VISION AND MADE IT SOMETHING. YOU WANT TO BE A PART OF SOMETHING LIKE THAT. THAT'S OUR PURPOSE.

>> YOU SOUND LIKE YOU'VE DONE SITE ASSESSMENT.

YOU THREW OUT BIG NUMBERS IN SPORTING EVENTS.

IN YOUR SITE ASSESSMENT, WHAT ARE OUR NEEDS TO BE ABLE TO ACHIEVE THAT LEVEL OF EVENT HERE? IT'S NOT GOING TO HAPPEN OVERNIGHT.

WHEN YOU TALK ABOUT 5,000 FOLKS ANYWAY TOWN, DID YOU OBSERVE WHAT OUR INSTRUCT WEAKNDS ARE OR OUR STRENGTHS?

>> WE SPENT A HALF DAY OR 2/3 OF A DAY LOOKING AT SOME OF THAT.

WE DON'T HAVE A FULL ASSESSMENT OF THAT.

WE WOULD GO AND DO THAT. IF WE WERE 100% OFFICIALLY CONTRACTUALLY REPRESENTING YOU, WE'RE GOING TO NO INS AND OUTS OF EVERYTHING SO WHEN WE'RE ON THE ROAD PROMOTING THE COUNTY WE'RE GOING KNOW. THAT TO GET A -- I'LL USE THE SPARTAN RACE EXAMPLE. YOU CAN DO A SPARTAN RACE RIGHT NOW WITH THE FACILITIES YOU HAVE.

DIG HOLES AND THEY COME IN AND BUILD STUFF.

YOU HAVE THE FACILITY TO DO THAT.

BUT IT ALSO IS GOING TO COME WITH LAST YEAR WHEN WE DID A SPARTAN RACE IN JACKSONVILLE IT WAS 7,000 HOTEL NIGHTS.

>> YOU ARE HITTING MY CONCERN. THOSE ARE THE INFRASTRUCTURE I'M TALKING ABOUT. YOU HAVE A GOOD SENSE OF WHAT WE CAN DO AT THE FAIRGROUNDS. DO WE HAVE THE LODGING TO SUPPORT THAT? A NEGATIVE EXPERIENCE GETS US OUT THE GATE IN THE WRONG DIRECTION.

>> AND I THINK A LOT OF THESE EVENTS AND YOU TOUCHED ON IT TOO IS THERE IS NOT A LOT IN THOSE AREAS.

YOU HAVE GOT TO DRIVE 30 MINUTES TO A RESTAURANT OR YOUR HOTEL IS 30 MINUTES FROM THE -- IT'S NO DIFFERENCE WITH SPARTAN RACES OR CYCLING RACES THEY ARE DOING IN A REMOTE AREA.

>> A LOT OF THESE PEOPLE TRAVEL AND WANT A DIFFERENT EXPERIENCE.

>> WE'RE BASED IN JACKSONVILLE. IF YOU ARE GOING TO BE REPRESENTING A COMMUNITY, GOUT TO BE ABLE TO GO TO THE LOCAL COFFEE SHOP AND DO THOSE THINGS TO BUILD.

>> THAT'S OUR HEADQUARTERS BUT WE LOOK TO MOVE PEOPLE OUT HERE

AS WELL. >> BESIDE THE CONTRACT AMOUNT OF

[00:55:03]

TICKET SALES TO OFFSET THE $60,000 I THINK.

>> A LOT OF THESE EVENTS AS WE'VE DONE THEM A LONG TIME, THEY DON'T MAKE A LOT OF MONEY IF YOU LOOK AT THE P & L FOR THE EVENT. WHERE YOU MAKE THE MONEY IS THE TAXES AND BED TAX AND ALL OF THAT STUFF.

IF THERE IS AN EVENT THAT WE SEE THAT THIS COULD MAKE US A GOOD AMOUNT OF MONEY, THEN WE'D SIT DOWN AND SAY LET'S LOOK AT WHERE DOES THAT MONEY GO, HOW MUCH DO WE NEED.

IF WE WERE GOING TO GO AND GET PRIVATE DOLLARS.

EVERYBODY LIKES TO THROW SPONSORSHIPS OUT THERE.

IF YOU ARE ONLY BRINGING IN 1,000 PEOPLE AND GET 2,000 IMPRESSIONS DEPENDING ON THE TYPE OF BUSINESS, THEY ARE NOT GOING TO THROW HUNDREDS OF THOUSANDS OF DOLLARS AT IT.

AS WE WOULD LOOK AT THAT, WE WOULD SAY OK LET'S LOOK AT THIS EVENT. IF THERE IS A REVENUE SHARE, ONCE THERE IS A PROFIT THEN WE'D LIKE THE DISCUSS THAT.

WE'RE NOT GOING INTO THAT BECAUSE A LOT OF THESE DON'T

MAKE MONEY. >> YOU MENTIONED SOCIAL MEDIA.

SOCIAL MEDIA IS A FULL TIME JOB. BELIEVE ME I KNOW.

WITH THIS CONTRACTED AMOUNT WOULD THAT GIVE US ANY INPUT OR ASSIST WITNESS SOCIAL MEDIA. LET'S SAY WE HAVE A CYCLING EVENT IT'S ONE OF THOSE THINGS BODIES. WITH THE GOVERNING- THIS IS WHAT WE BRING TO THE TABLE TOO.

IT'S BEING ABLE TO HAVE THAT ONE STOP SHOP WHEN THEY COME TO TOWN

WE CAN OFFER EVERYTHING. >> WE HAVE SOMEBODY ON OUR STAFF THAT IS FULL TIME. THEY ARE POSTING.

WE HAVE AN INTERN HA WORKS WITH HER SO WE HAVE TWO PEOPLE ON THIS. THEIR JOB IS TO PROMOTE EVERYTHING THEY ARE DOING. THEY WOULD BUILD A SOCIAL PLAN WITH KIMBERLY'S TEAM AND ALL OF THAT STUFF.

WE WORK IN ADVANCE ON A LOT OF THESE THINGS.

SOCIAL MEDIA GIVES US EXPOSURE WHICH IS WHAT WE'RE LOOKING FOR.

THAT'S WHAT WE'RE DOING. OBVIOUSLY YOU HAVE TO WALK BEFORE YOU CAN RUN. YOUTH SPORTS SOMETHING WE'VE DISCUSSED BEFORE. IT'S NOT BEEN SOMETHING.

IT'S A GREAT OPPORTUNITY TO TAKE ADVANTAGE OF.

>> WHEN YOU WERE OUT WITH KIMBERLY AND I WONDERED IF YOU LOOKED AT ANY OF THE LAKES OR RIVERS OR STREAMS OR CREEKS OR WONDERFUL WATERWAYS WE HAVE. YOU ARE ALL TALKING ABOUT A LOT OF THINGS THAT WE CAN LOOK FORWARD TO DOING ON THE LAND.

BUT ROWING, I DON'T KNOW WHAT TELL ME.

>> THERE IS. WE DID LOOK AT A LOT OF THAT STUFF. THAT IS THE ONE THING THAT I THINK A LOT OF US HAVEN'T FIGURED OUT THOUSAND USE THE WATER CORRECTLY. AND SO FROM A ROWING STANDPOINT HAVING DEALT WITH NCAA AND ROWING, THE HARD PART ABOUT THE RIVER IS BECAUSE OUR CURRENT SO STRONG, THESE TIMED EVENTS THEY DON'T LIKE IT BECAUSE YOU CAN'T USE THAT TO MEASURE A RACE IN SEATTLE WASHINGTON BECAUSE THE CURRENT WASN'T THE SAME.

THERE IS VARIABLES OUTSIDE OF THAT.

BUT THERE ARE OTHER THINGS THAT YOU CAN DO WITH KAYAKING STUFF

[01:00:04]

SO WE DID LOOK THAT THE. WE LOOKED AT GENERALLINGS, WE LOOKED AT THE DIFFERENT TRAILS , THE WATER TRAILS AND COULD YOU DO SOMETHING? THE WIDTH PRECLUDE US YOU TO DO DOING A LOT OF THINGS. YOU COULD DO SINGLE ENTRY WHERE THE CURRENT ISN'T BIG. WE DID LOOK THAT THE BUT WE NEED

TO DO MORE DETAIL WORK ON THAT. >> THE QUESTION WOULD BE SO WE HAVE A DOLLAR AMOUNT THAT WE HAVEN'T BUDGETED.

WHERE ARE YOU THINKING OF TAKING THAT MONEY FROM?

>> PROJECT DEVELOPMENT. BECAUSE ESSENTIALLY WHEN YOU THINK ABOUT PRODUCT DEVELOPMENT, IT'S NOT ALWAYS BRICK AND MORTAR. SOMETIMES IT IS EVENTS LIKE.

THIS THEY ARE ESSENTIALLY BRINGING PRODUCT IN TERMS OF A SPORTS EVENT TO US. TO MARKET AND SELL.

FROM A SPECTATOR. >> EXACTLY.

AND SO THAT IS ONE AREA WHERE WE COULD PULL THAT FROM.

THAT WAS MY INITIAL THOUGHT. IF WE NEED TO PULL IT FROM OTHER AREAS WE CAN SHARPEN OUR PENCIL AND FIGURE THAT OUT.

THE OTHER ASPECT IS ANY KIND OF REIMBURSEMENT GRANTS.

WE HAVE OUT OF CYCLE STUFF MONEYS THAT ARE AVAILABLE.

WE'RE TALK ABOUT -- >> AND SIGNATURE EVENT.

>> TAKE SOME FROM THERE AND TAKE SOME FROM PRODUCT DEVELOPMENT.

I HATE TO KEEP TAPPING INTO PRODUCT DEVELOPMENT.

I KNOW WE USUALLY RUN A SURPLUS THERE.

SOME OF THE PROJECT WE'RE COMMITTED TO AT THE FAIRGROUNDS, I DON'T WANT TO GET TOO FAR AFIELD WITH THE PRODUCT DEVELOPMENT. CERTAINLY I THINK WE COULD PROBABLY COME ONE SOME MONEYS OUT OF PRODUCT DEVELOPMENT.

I WOULD SUGGEST USING SOME OF THE OUT OF CYCLE MONEY, NOT ALL OF IT BUT SOME OF IT MAKES SENSE THERE AND WE CAN MOVE FORWARD.

>> SO DO YOU WANT US TO MOVE -- HOW DO YOU WANT TO US GO FORWARD? DO YOU WANT TO US DEVELOP A CONTRACT AND PROPOSE THAT TO YOU?

>> WE CAN PUT IT TO THE BOARD. BOARD CAN VOTE AS A RECOMMENDATION AND WE CAN MOVE FORWARD AND GIVE DIRECTION TO COUNTIER ATTORNEY WORK WITH THEM ON A CORPORATE.

AND THEN HAVE TO GO TO THE MAIN BOARD FOR FINAL APPROVAL.

YOU KNOW THAT WILL COME. AND MAYBE HAVING SOME KIND OF PRESENTATION SIMILAR TO WHAT DID YOU TODAY WITH THE MAIN BOARD ONCE WE HAMMER OUT SOME STUFF. THE MOST DIFFICULT ASPECT SOME OF THE METRICS AND MEASURABLES YOU TALKED ABOUT.

WE LOOKED TO YOU FOR RECOMMENDATIONS.

MAYBE KIMBERLY AND HER GROUP CAN COME ONE A COUPLE AS WELL.

I THINK YOU ARE RIGHT. I THINK IT'S BEEN SAID A COUPLE OF TIMES. WE'RE NOT LOOKING TO GENERATE DOLLAR FOR DOLLAR WHAT WE SPEND THIS TERMS OF REVENUE.

WE ARE TRYING TO BRING AN ECONOMIC IMPACT TO THE COMMUNITY. FILL BEDS AT PLACES LIKE GARY HAS AND PAT HAS AND BE ABLE TO REPRIME THE PUMPS SO WE CAN USE THE MONEY TO GET MORE PEOPLE TO COME IN.

I THINK THIS IS BIG COMPONENT IN ECONOMIC DEVELOPMENT AS WELL AS TOURISM. AND UP TO THIS POINT IN TIME WE HAVEN'T BEEN VERY SUCCESSFUL IN DOING SOMETHING THAT HAS ESTABLISHED US TO MOVE FORWARD. I THINK WHAT YOU HAVE HEARD FROM EVERYBODY, I THINK THERE THERE IS INTEREST.

IN F SOMEBODY WANTS TO MAKE A MOTION TO MOVE FORWARD.

>> I TOTALLY AGREE THE W THE MEASURES OF SUCCESS WE NEED HAVE. I'M A TRUE BLESSER IN THAT APPROACH AND CONTRACTING. THE OTHER THING AND THAT'S WHY I ASKED ABOUT THE COUNTY REPRESENTATION.

WE'RE GOING TO BE GREEDY. WE WANT TO YOU BRING IT TO OUR TABLE FIRST. WOULD YOU HAVE A PROBLEM WITH HAVING A CONTRACTED IF WE HAVE THE CAPABILITY , THE CAPACITY TO DO IT, I UNDERSTAND IF IT'S BEYOND OUR SCOPE OF HAVING SOMETHING WE GET THE RIGHT OF FIRST REFUSAL.

>> THERE IS NO PROBLEM WITH THAT.

THAT'S WHAT I WAS GOING TO SAY BECAUSE I KNEW WHERE YOU WERE GOING WITH THAT. IF THE FACILITY -- AND THE WAY JOEL AND I HAVE TALKED ABOUT IT, WE'RE GOING TO KNOW WHAT EVENTS WE CAN BRING HERE. THAT'S WHAT WE'RE GOING AFTER.

IT'S ONLY FOR CLAY COUNTY. WE'RE NOT GOING TO SHOP THIS

[01:05:02]

THAT YOU ARE HIRING TO US DO A JOB AND WE'RE BRINGING THESE TO YOU. ABSOLUTELY.

>> AND I THINK I WOULD LOVE TO SEE AS PART OF THE AGREEMENT A TIER ONE HERE IS WHAT WE CAN DO. TIER TWO HERE IS WHAT YOU NEED TO DO TO GET US TO THE NEXT LEVEL AND TIER THREE ULTIMATE THIS IS WHERE WE MAY BE ABLE TO GO REGARDLESS OF WHAT THE ITEMS ARE. IT GIVES US SOMETHING AS WE'RE TALKING FAIRGROUNDS, IMPROVEMENTS AND THOSE THINGS WE CAN TAYLOR SOME OF WHAT WE DO TO THAT.

WE'RE DOING THINGS WITH THE EXHIBITION BUILDINGS OUT THERE.

I CAN SEE THOSE BEING AN AREA WHERE THE EVENING AFTER THE EVENT IS OVER THAT'S WHERE WE HAVE A BIG BANK WET OR SOMETHING FOR THE FOLKS. THEY DON'T HAVE TO LEAVE THE I REMEMBER VIEW, THEY CAN GO THERE AND DO SOMETHING LIKE.

THAT BUT THAT WOULD BE HELPFUL IN TERMS OF ANY IMPROVEMENTS TO THE FACILITIES OR ADJUSTMENTS OR ANYTHING LIKE THAT.

>> THE OTHER THING IF I COULD SAY ONE LAST THING IS YOU REMINDED ME OF IT IS PACKAGING. PACKAGING MAY BE THEATER WITH HERE ARE SOME RESTAURANTS THAT ARE DOING -- SOME EVENTS ARE GOING TO USE ALL OF ORANTS PHEESES BLUE.

WE HAD TALKED IN THE PAST THIS COUNCIL ABOUT PACKAGING EVENTS SO WHEN PEOPLE COME WE CAN SAY HERE IS AN ENTIRE PACKAGE F FOR XYZ DOLLARS, YOU CAN DO ALL OF THESE THING.

>> YOU BRING UP AN EXCELLENT POINT.

WHEN PEOPLE ARE COMING HERE, YOU LOOK TO DO OTHER THINGS.

WHAT -- IS THERE A CONCERT? ARE THERE DIFFERENT THINGS AARE GOING ON THROUGHOUT THAT WEEKEND BECAUSE YOU PLAY IN THE MORNING AND MAYBE YOU ARE DONE FOR THE REST OF THE DAY.

YOU NEED SOMETHING TO DO. IT'S NOT JUST THE EVENT.

IT'S HOW DO WE SHOW OFF CLAY COUNTY AND WHAT DO WE HAVE TO OFFER. WHAT GREAT CONCERT, WHAT GREAT RESTAURANT, WHAT GREAT CHEF. MAYBE WE MANUFACTURE SOME OF

THOSE THINGS TO SHOW OFF. >> AND THIS BRINGS ME BACK.

ONE OF THE IDEAS AS WE'RE TALKING WITH PEOPLE IS FINDING DATES. I CAME DOWN A COUPLE OF WEEKS AGO, TWO WEEKS AGO. ALL YOU TALKED ABOUT IT WAS CHOCOLATE SHAKE. I FOUND THE CHOCOLATE MILK SHAKE. NOW THERE IS A COMMUNITY EVENT SURROUNDING AND NOW WE'RE BRINGING THE OUTSIDE COMMUNITY AND FOOD TRUCK FRIDAY IS A HUGE EVENT.

NOW WE'RE PUTTING IT ON A BIGGER PLATFORM.

>> AND TAKING ADVANTAGE OF SOMETHING THAT IS NATURALLY THERE AS AN EVENT THEY CAN PARTICIPATE IN IF THEY SO CHOOSE. THE SAME THING WE CAN DO AROUND FALL FESTIVAL IN ORANGE PARK OR KIDS FEST OR ANY OF THE THINGS THAT GO ON. THAT'S AN IMPORTANT COMPONENT.

THAT IS SOMETHING WE DON'T HAVE TO GO BUILD.

>> I'M MAKE A MOTION WE PROGRESS TO AGREEMENT WITH AIRSTREAM

VENTURES. >> I SECOND.

>> ANY OTHER DISCUSSION? >> ALL IN FAVOR? ANY OPPOSED? MOTION CARRIES 7-0 AND WE'LL

MOVE FORWARD ON THAT. >> THANK YOU.

>> DO YOU WANT TO HANDLE THE NEXT PRESENTATION?

>> IF EVERYBODY IS OK WITH IT, I KNOW WE HAVE A COUPLE OF FOLKS FROM FALSER. I'D LIKE TO MOVE ITEM 13 UNDER OLD BUSINESS UP TO JUST AHEAD OF THE BUDGET SO WE'LL DO OUR GOLF TOURNAMENT AND THEN DO ANNIE FARMS SO THEY CAN HEAD BACK TO THEIR BEAUTIFUL COMMUNITY. YOU ARE EARLY AND VERY PATIENT.

[3.  Golf Tournament Sponsorship]

GO AHEAD. >> GO AHEAD AND DO THE GOLF

THING. >> WE'RE GOING TO DO THEM AFTER.

THE GOLF THIS WAS ONE OF THE THINGS THAT AIRSTREAM VENTURES AND I WERE WORKING ON. I WANT TO PREFACE THIS CONVERSATION WITH YOU UNDERSTANDING THAT I'VE ALREADY TOLD THEM THAT WE DON'T WANT EVERY GROUP TO COME AND ASK FOR A GRANT. THAT WAS MADE CLEAR.

[01:10:01]

I WANT TO YOU KNOW THAT ON THE FRONT END.

WE HAVE COMPETITION. THIS IS A BIDDING PROCESS.

I DON'T KNOW HOW OFTEN WE'VE DONE THAT IN THE PAST.

WE PUT TOGETHER A BID WITH AIRSTREAM VENTURES FOR A FOUR DAY GOLF TOURNAMENT IN APRIL OF 2021 AND APRIL 2022.

FOUR DAYS EACH YEAR. WE HAVE ALREADY INFORMED THE LOCAL GOLF COURSE OF THIS OPPORTUNITY AND THEY ARE WILLING TO WORK WITH US. IT SHOULD GENERATE ABOUT 200 ROOM NIGHTS FOR OUR COMMUNITY EACH YEAR.

>> CAN WE ESTIMATE THE INCOME. 200 ROOM NIGHTS IS EQUIVALENT TO $10,000 OR WHATEVER AND THEN THE OTHERS OBVIOUSLY WILL BE THE INCIDENTALS OF MEALS. IT WILL BE EASIER TO MAKE A

DECISION ON THAT. >> I WOULD GO ONE STEP FURTHER THAN THAT. NOT SO MUCH THE TERMS OF DOLLARS. ECONOMIC IMPACT.

I THINK ANYTHING WE DO WITH IF YOU SAY HIGH SCHOOL CROSS THAT WOULD BE GREAT.S ARE COMIN- GIVE US AN IDEA TO ECONOMIC IMPACT. WE KNOW THE FAIR IS THERE FOR 10-DAYS AND 126,000 PEOPLE SHOW UP AND IT'S A $50 MILLION IMPACT. WE DON'T KNOW WHAT IT GENERATES THATTER FOR DOLLAR FOR THE COUNTY BECAUSE WE DON'T TRACK THAT IN TERPS OF GAS TAX AND BED TAX AND ALL OF THAT.

OBVIOUSLY THERE ARE FORMULAS YOU GUYS HAVE USED IN THE PAST THAT WOULD BE GOOD AND SOMETHING FOR THE TOURNAMENT WE CERTAINLY WOULD LIKE. JOEL, YOU MAY HAVE TO HELP ME

OUT BECAUSE I DON'T REMEMBER. >> IT'S THE ATLANTIC SUN CONFERENCE WOMEN'S GOLF CHAMPIONSHIPS.

ALL 8 SCHOOLS THAT ARE IN IT IN 21 WILL BE COMING.

I THINK THERE IS POTENTAL FOR NINTH SCHOOL.

EACH TEAM WILL BRING FIVE PLAYERS, MINIMUM OF ONE COACH.

BALLPARK THREE TO FOUR ROOMS PER TEAM AND THEN BECAUSE THIS IS THE CONFERENCE CHAMPIONSHIP THE WINNER GOES GETS AN AUTOMATIC BID TO THE NCAA TOURNAMENT. BOTH TEAM AND INDIVIDUAL.

NOW MOM AND DAD ARE COMING ESPECIALLY FOR THE SENIORS.

THIS IS WHAT THEY'VE WORKED FOR FOR 16 YEARS.

IT'S A LITTLE BIT MORE. SO YOU START HITTING THE MULTIPLIER FROM THE ROOM NIGHT STANDPOINT.

YOU END ONE CLOSE TO 200 ROOM NIGHTS FOR THE WEEKEND.

>> LIKE I SAID EARLIER WE HAVE COMPETITION.

SO WE -- IN TERMS OF THE BID OUTSIDE OF THE 7500.

>> IT'S -- THE GROUP IS GOING TO MAKE THE DECISION.

WE'RE GOING TO PUT TOGETHER OUR BID AND THEY MAKE THE DECISION.

>> THAT IS THE BIG PIECE OF THE PUZZLE IS THE COURSE THE OTHER EVENTS THAT THOSE COURSE VERSUS HELD IN THE PAST.

WHAT THEY ARE LOOKING AT IN THE FUTURE AND THE AVAILABILITY OF THE COURSE BUT ALSO HOW HARD CAN THEY MAKE IT.

AND HOW HARD DO THEY NEED MAKE IT IT'S A LITTLE BIT OF A RUB ON

THAT. >> WE'LL HIDE ALL THE ORANGE AND BLUE. AND WE ALSO HAVE ANOTHER OPPORTUNITY TO IN JANUARY THAT. THAT ONE MAY NEED A SIMILAR ASK.

SINCE ANYTIME JANUARY. >> WHEN DO THEY TYPICALLY, HOW

[01:15:09]

>> THEY ARE PROBABLY I WOULD SAY WITHIN A MOTHER GOING TO MAKE A DECISION ON THAT. IT'S PRETTY QUICK.

PRETTY FAR IN ADVANCE AS WELL. >> YES, SIR.

>> AND YOU ARE CONFIDENT THAT OUR GOLF COURSES WERE UP TO --

>> YES. >> IN TERMS OF DELIVERING?

>> AS WE STARTED STUDYING THE GOLF SIDE AND TALKING WITH SEVERAL FRIENDS IN THE FSGA BOARD AND EVERYTHING, OUR NICHE ON THE GOLF COURSES IS ON THE WOMEN'S SIDE.

WE CAN STRETCH OUT THE COURSES ON THE WOMEN'S SIDE AND CREATE SOME UNIQUE EXPERIENCES FOR THEM.

WE MAY NOT BE ABLE TO STRETCH THEM OUT FAR SNUFF FOR THE GUYSE GUYS. LET'S FOCUS ON WHAT WE CAN GET AND HAVING CONFERENCE WOMEN'S GOLF CHAMPIONSHIP AND SOME OTHER WOMEN'S AMATEUR EVENTS IS OUR SWEET SPOT FROM THAT STANDPOINT.

>> SO YOU ARE THINKING MULTIPLE COURSES FOR THEM OR.

>> THEY WOULD ALL BE AT ONE COURSE.

THEY WOULDN'T DO THE MULTIPLE COURSE.

>> JUST CURIOUS HOW THAT WOULD WORK.

>> WHICH COURSE ARE WE CONSIDERING?

>> FOR THE ATLANTIC COAST CONFERENCE?

>> ATLANTIC SUN. >> THIS IS JUST SO YOU GET AN IDEA THIS IS JU, UNF, FLORIDA GULF COAST AND THOSE SCHOOLS.

>> WE'RE TALKING TO MAGNOLIA POINT FOR THAT ONE.

AND THEN WE'RE TALKING TO ENGLE HARBOR FOR THE ONE IN JANUARY.

>> SO THE ONE IN JANUARY IS GOLF TOURNAMENT ALSO?

>> YES. >> IT'S A SIMILAR SETUP.

THE WORLD RANKING POINTS HOW THEY GET INVITATION TO THE AUGUSTA EVENT. IT'S WEIRD IN TALKING WITH SOME OF MY FRIENDS. THEY ARE ALMOST MORE FOCUSED ON TRYING TO GET TO AUGUSTA. IT'S ONE OF THOSE THINGS WHERE WE HAVE AN OPPORTUNITY TO CAPITALIZE THAN GAP IN THE SCHEDULE AND CREATE AN EVENT AND BRING A LOT OF THE TOP WOMEN'S

GOLFERS TO THE AREA. >> UNF, JU AND STEADSON.

>> AND FLORIDA GULF COAST ARE THE LOCAL TEAMS FLORIDA TEAMS HA WOULD APPROXIMATE IN 2345 THAT EVENT.

IN THE COLLEGE EVENT. >> SO THERE ARE TWO THAT WOULD BE COMING FROM ANY DISTANCE THAT WOULD NEED -- ENTER NO THERE IS 8 TEAMS. SO THERE IS KEN SAW STATE IN GEORGIA. LIPSCOMB UNIVERSITY IN TENNESSEE. UNIVERSITY OF NORTH ALABAMA IS IN NORTH ALABAMA AND THEN WHO AM I MISSING?

LIBERTY IN VIRGINIA. >> THE $7,500 WOULD SPONSOR?

>> DINNER AND OTHER EXPENSES AROUND THE EVENT.

THE BIGGEST THING BEING A BANK WET DINNER FOR THE TEAMS AND THEIR PARENTS TO CELEBRATE THE SEASON, END OF THE YEAR AWARDS.

THEY AWARD COACH OF THE YEAR, PLAYER OF THE YEAR.

IT'S THEIR BIG CELEBRATION FOR THE YEAR FOR THE YOUNG LADIES.

>> HOW MANY ANTICIPATED WOULD YOU BE FEEDING?

>> GOOD QUESTION. I THINK IT'S 80 TO 90.

AND SO THERE IS THE BANK WET FOR THE BANK WET.

BUT THEN THERE IS ALSO EXPENSES IN RUNNING THE EVENT.

WE HAVE TO GET OFFICIALS, WE HAVE TO GET SOME OTHER EQUIPMENT LIKE FLAGS. THERE IS SOME OTHER LITTLE THINGS WE HAVE TO GOAT HAVE THE CHAMPIONSHIP HERE.

>> WHAT OTHER SPONSORS WOULD YOU LOOK FORWARD TO GET SOME

FUNDING? >> WE WOULD LOOK FOR PROBABLY RESTAURANTS IN THE AREA TO HELP US OUT.

AND BEING ABLE TO DRIVE BUSINESS BACK TO THEM IS THE BIG PIECE OF THAT PUZZLE. THE ONES THAT ARE CLOSE TO THE HOTELS. WE WOULD TRY TO DRIVE THEM TO THOSE RESTAURANTS AS MUCH AS POSSIBLE.

[01:20:01]

>> VOUCHERS TO GO OUT THE EAT WHEN THEY GET HERE.

>> ABSOLUTELY. >> AND MOST OF THEM ARE GOING TO EAT TOGETHER. SO YOU ARE GOING TO BRING A GROUP OF SIX TO SEVEN HUNGRY HOME HAVE WALK AID GOLF COURSE FOR FIVE HOURS AND THEY ARE GOING TO BE DIEING TO SINK THEIR TEETH IN WHATEVER YOU PUT IN FRONT OF THEM.

DRIVING THEM TO SOMETHING BETWEEN THE GOLF COURSE AND HOTEL IS RIGHT UP THEIR ALLEY AND THEIR PARENTS.

>> YOU SAID GOING BACK THERE ARE SOME EXPENSES TO HOLD THE EVENT HERE. SO ON DO YOU MEAN ON TOP OF THE 7500 SPONSORSHIP TO THE GOLF CLUB OR ASSOCIATION, WE'RE ALSO GOING TO ADD LIKE MAYBE A COUPLE OF HUNDRED OR WHATEVER THE AMOUNT IS THAT IS GOING TO BE COVERED BY THE GOLF COURSE OR.

>> NO , THE TEAMS ALL PAY AN ENTRY FEE OVER AND ABOVE THIS.

SO THEY HAVE BUILT A LIMIT OF WHAT THEY WANT TO PAY FROM AN ENTRY FEE STANDPOINT. THAT IS PART AND PARCEL OF THE BID. WE HAVE TO MAKE SURE WE PUT IN THE BUDGET THIS IS THE NUMBER. AND HERE IS WHAT WE'RE GOING TO PROUD FOR YOU. WE'RE GOING TO PROVIDE YOU A GOLF COURSE FOR FOUR DIES. THE DRIVING RANGE BEFORE THE ROUND, AFTER THE ROUND, THE LIST OF THINGS THEY NEED FROM THEIR SIDE THAT THEY ASK FOR AND ALSO BY THE WAY WE WOULD LIKE TO DO A NICE BANK WET. WE NEED YOUR FIRMS. WE NEED FLAGS AND DIFFERENT THINGS LIKE THAT TO MAKE THE EXPERIENCES MEANINGFUL FOR THE KIDS AS POSSIBLE.

AND THE ONE THING AND WE'VE SEEN IT TIME AND TIME AGAIN.

THIS IS FOR 90% OF THE GIRLS THAT ARE PLAYING IN THIS EVENT THIS IS THEIR LAST REAL COLLEGE TOURNAMENT.

MORE THAN LIKELY AS SOON AS THEY GET DONE WITH THE LAST PUTT THEY ARE PUTTING THE CLUBS UP AND NOT TOUCHING THEM FOR A YEAR.

WE WANT TO MAKE IT A MEANINGFUL EXPERIENCE FOR THEM.

>> WOULD THIS BE A SIGNATURE EVENT OR A NOT FOR PROFIT?

>> IT WOULD BAY NOT FOR PROFIT BECAUSE WE'D RUN IT IN CONJUNCTION WITH THE CONFERENCE AND THEY ARE A NONPROFIT.

>> TYPICALLY THE GOLF COURSE GETS PAID THROUGH ENTRY FEES?

>> YES, SIR. >> AND BASICALLY THAT IS WHAT THE PROPOSAL IS GOING T BE RIGHT? SO YOU WE'RE GOING TO BE PROPOSING WE'RE GOING TO DO IT AT MAGNOLIA POINT. THE COST PER PERSON IS GOING TO BE 125 PER PERSON. AND THAT COVERS FLAGS, ETC.,

ETC. >> ALL THE THINGS THAT THEY

NEED. >> HAVE THAT AS PART OF THE

PROPOSAL AS WELL. >> THIS AT THIS POINT IS REALLY GOING TO BE PART OF OUR, WE HAVE TO COMMIT TO THIS AS PART OF OUR

APPLICATION. >> RIGHT.

SO THAT'S A GREAT POINT. THIS OTHER DESTINATION I'M PRETTY COMPETITIVE. I'M HOPING WE WIN THIS.

I'M ALSO A REALIST. THE DESTINATION WE'RE UP AGAINST , THE SITE IS PRETTY MAZING. BUT WE'RE PRETTY AMAZING TOO.

>> THERE IS A GUY SITTING IN THE JAIL IN AUBURN WE NEED TO WATCH

OUT ON THE TREES. >> WE'RE GOING TO PRESENT THIS PROPOSAL AND DO OUR BEST TO GET THIS PIECE OF BUSINESS.

IF IT DOESN'T COME THROUGH, NUMBER ONE THEY KNOW WE'RE INTERESTED IN BUSINESS LIKE THIS.

AND WE HAVEN'T SPENT THAT MONEY. >> THAT'S A GOOD PROCESS TO PUT OURSELVES THROUGH ANYWAY. BECAUSE YOU START IDENTIFYING STRENGTHS AND FIGURE OUT WHERE YOU NEED TO BEEF UP THINGS THE NEXT TIME YOU GO OUT AND NEED TO BID ON SOMETHING.

>> ONE OF THE THINGS I WOULD SAY IS IN MY OPINION OUR COUNCIL THIS IS WHAT WE DO PUT OURSELVES OUT THERE AS A COUNTY.

AND I'M NOT SURE ABOUT EVERYTHING ELSE BUT I FULLY TRUST THAT KIMBERLY GETS INTO THE DETAILS WHICH WE CAN'T BY NATURE OF OUR POSITION. I THINK WHEN SHE PRESENTS SOMETHING, SHE'S ALREADY DONE THE FOOTWORK FOR US.

I FEEL VERY COMFORTABLE. >> OK.

THAT WOULD COME OUT OF OUR SPONSORSHIP LINE.

WE DON'T HAVE TO WORRY ABOUT IT UNTIL NEXT YEAR SO WE CAN BUDGET FOR IT. WE DO NEED A MOTION IF SOMEBODY

IS SO INCLINED. >> I'LL MAKE A MOTION.

>> SECOND. >> ANY OTHER FURTHER DISCUSSION?

[01:25:05]

>> OK. >> 20 IS ALREADY ASSIGNED.

AND SO THEY ARE WORKING AHEAD NOW TO MAKE SURE THAT THEY HAVE GOT A FACILITY. OBVIOUSLY GOLF COURSES IN APRIL ARE IN HIGH DEMAND. SO THEY ARE WORK AGO HE HAD.

>> TYPICALLY THAT'S NOT UNUSUAL THESE SITES ARE LOCKED UP THAT

FAR IN ADVANCE. >> LET ME ADD THIS TOO.

IS THIS INCLUDING THE JANUARY AMATEUR EVENT TOO?

>> YES. SO I DID NOT GET TO INCLUDE THE AMATEUR EVENT BECAUSE IT HAPPENED MONDAY.

AND WE MET WITH EAGLE HARBOR YESTERDAY.

AND IT'S THE EXACT SAME THING EXCEPT IT HAPPENS IN MARTIN

LUTHER KING WEEKEND 2020. >> THIS IS AN EVENT WE'RE CREATING TO PUT FORWARD OR AN EVENT THAT IS ALREADY IN EXIST

SCIENCE. >> LONG STORY SHORT, THREE YEARS AGO WITH THE AMATEUR GOLF JACKSONVILLE AREA GOLF ASSOCIATION WE CREATED, I STARTED THE FIRST COAST AMATEUR.

IT'S A MEN'S AMATEUR GOLF TOURNAMENT.

THERE IS A HOLE IN THE MEN'S SCHEDULE THAT WEEKEND.

PERFECT THREE DAY WEEKEND. YOU CAN GET 54 HOLES AND GET WORLD RANKING POINTS THEY ARE LOOKING FOR.

THEY GET A TUNEUP FOR THE COLLEGE SEASON.

WE HAVE ENDED UP GETTING HALF THE PEOPLE PURDUE HAS COME DOWN EVERY YEAR TO PLAY IN THIS EVENT.

THAT EVENT IS MOVING THEY'LL ANNOUNCE THAT NEXT WEEK.

WE HAVE NEVER HAD IN OUR DISCUSSIONS WHEN WE STARTED IT, THE IDEA WAS WE WANT TO START A WOMEN'S EVENT.

PROBLEM WAS WE NEVER HAD THAT OPPORTUNITY ON THE SCHEDULE.

THE WOMEN'S GOLF AMATEUR CALENDAR WENT ALMOST RIGHT UP TO THE COLLEGE SEASON. THIS YEAR THE SUN, MOON, STARS AND EVERYTHING ALIGNED TO CREATE AN OPENING ON THIS WEEKEND.

IN DOING SO IN TALKING WITH MY FRIENDS IN THE GOLF ASSOCIATION SIDE, WE WANT TO PLANT OUR FLAG ON MLK WEEKEND AND OWN THAT.

AS WE'VE SEEN WITH THE OTHER EVENTS THAT ARE 80 AND 90 YEARS OLD. ONCE YOU GET GOING, THEN IT JUST EVERYBODY PUTS IT ON THEIR CALENDAR.

I'M GOING THE DAYTON NARCS I'M GOING TO OCALA AND I'M GOING TO HIT CLAY COUNTY AND DO THEIR EVENT ON MLK WEEKEND.

AND SO IT'S UNIQUE BECAUSE THERE IS THAT OPPORTUNITY AND WE'VE HAD TO JUMP THROUGH SOME HOOPS. WE STARTED LAST FRIDAY WITH ST. ANDREWS. GETTING WITH THEM TO MAKE SURE IF WE START THE EVENT WE'RE ABLE TO GET WORLD RANKING POINTS OUT OF THE BOX. IF NOT WE GOT TO FIGURE OUT HOW WE GET THERE. WE GOT THE PRELIMINARY APPROVAL FOR. THAT NOW OUR BIG THING IS GETTING 8 WOMEN TO SIGN UP TO PLAY FOR THREE DAYS AND THEY GET THE WORLD RANKING POINTS. BUILDING IT AND KNOWING WE HAVE THAT GAP IN THE SCHEDULE. WE FEEL LIKE WE HAVE AWE GREAT OPPORTUNITY TO GET A LOT OF THE TOP FEMALE PLAYERS TO COME IN AND PLAY THIS WEEKEND AND DEVELOP SOMETHING THAT DOES

BECOME A SIGNATURE EVENT. >> I WANT TO ADD THAT.

>> AS YOU WERE TALKING I WAS GOING THE STAY QUIET BUT I COULDN'T BECAUSE I GET EXCITED. THIS IS SOMETHING THAT CLAY COUNTY CAN OWN. THIS IS OUR EVENT.

THIS IS OUR FLORIDA GEORGIA , THIS IS SOMETHING THAT KICKS OFF OUR YEAR THIS THE COMMUNITY GETS AROUND.

HOW DO YOU BUILD A FUN COMMUNITY EVENT IN CONJUNCTION WITH THIS GOLF TOWN. THAT CAN MAKE THIS A LOT OF FUN.

AND THEN YOU GET PLAYERS FROM ALL OVER THE COUNTRY THAT WANT TO COME DOWN BECAUSE IT'S SUCH A FUN EXPERIENCE IN ADDITION TO GETTING THEIR RANKING. IT IS SOMETHING WE'RE GOING TO BRING EVENTS, NOTHING PRECLUDES US FROM CREATING EVENTS THAT CRUSH PIZZA L CREATE TOURISM TOO.

>> I'M NOT A GOLFER BUT I RUN A GOLF TOURNAMENT EVERY YEAR.

MY QUESTION IS YOU SAID THERE IS AN OPENING IN THE SCHEDULE S.

THAT GOING TO STY SHAY OPENING? >> THE GAME PLAN IS YES.

I DON'T KNOW IF IT WILL. BUT EVERYTHING TENDS TO EVERYTHING I'M SEEING IN TALKING WITH OTHER PEOPLE IS THIS GAP IN THE SCHEDULE IS GOING TO STAY THERE.

AND IN DOING SO WE'VE GOT AN OPPORTUNITY.

IF MLK WEEKEND FALLS A LITTLE DIFFERENTLY COMING UP IN A COUPLE OF YEARS, THAT MAY CHANGE SOME THINGS.

WE MAY HAVE TO DO SOME DIFFERENT THINGS TO MAKE IT WORK FROM A GOLF COURSE FACILITY STANDPOINT. WE MAY HAVE TO GO TO TWO COURSES

[01:30:02]

RIGHT NOW IT LOOKS LIKE EVERYBODY IS KIND OF RESLOTTED THEIR TOURNAMENT SCHEDULE UNDERSTAND DOING SO WE HAVE THAT MLK WEEKEND OPEN. IT'S A PERFECT OPPORTUNITY MANY TALKING WITH A COUPLE OF THE COLLEGE COACHES.

>> HOW MANY PARTICIPANTS IS THIS.

>> WE WOULD HAVE A FULL FIELD OF 96.

THAT BOWLED THE LIMIT THAT WE WOULD HAVE.

>> YOUR ASK IS FOR 7500 FOR ANOTHER BANK WET RIGHT?

>> IT'S A BANK WET BUT IT'S HELPING MARKET THIS EVENT TOO.

WE'VE GOT TO COME OUT WITH A NICE WEBSITE.

WE HAVE TO DO A COUPLE OF DIFFERENT THINGS TO MAKE THIS -- IT DOESN'T NEED TO BE SEEM LIKE A FLY BY NIGHT OPERATION.

>> JANUARY 2020? >> YES, MA'AM.

>> RIGHT AROUND THE CORNER? >> CORRECT.

>> I'LL MAKE A MOTION. >> I LOVE IT.

>> CAN I JUST SAY HOW EXCITING EVERYTHING THAT IS.

WHEN I JOINED THE COUNCIL A YEAR AGO WE HAD STARTED TALKING ABOUT SPORTS, WE NEED TO FOCUS ON SPORTS.

AND OH MY LORD WE TRAVEL SO MUCH FOR SPORTS AND THE AMOUNT OF MONEY WE SPEND ON EACH TOWN. AND NOW IT'S COMING TO CLAY COUNTY SO I LOVE IT. I REALLY DO.

>> YOU GUYS BECAUSE IT IS A HOME GROWN EVENT WILL BE ABLE TO SELL

SPONSORSHIPS AND OTHER THINGS. >> YES, SIR.

>> IF YOU ARE INTERESTED SOMEBODY MAKES A MOTION WE'LL%

MOVE GUARD AND SEE WHERE WE GO. >> WE DIDN'T VOTE ON THE OTHER

MOTION. >> DO YOU WANT TO DO THEM ALL OR

HANDLE THEM SEPARATE? >> WE HAVE THE MOTION FOR THE 21 AND 22 ATLANTIC SUN CONFERENCE. LET'S FIN THAT I SHALL OFF.

WE'RE VOTENING TO ATLANTIC SUN CONFERENCE PUTTING A BID IN FOR 21 AND 22 THEIR CONFERENCE GOLF TOURNAMENT TO BE PLAYED AT MAGNOLIA POINT. ANY OTHER DISCUSSION OR QUESTIONS? ALL IN FAVOR? ANY OPPOSED? MOTION CARRIES 7-0.

THEN WE'LL MOVE ON TO THE CLAY COUNTY INVITATIONAL AS IT WERE.

>> I LIKE THAT. >> THAT SOUNDS GREAT.

>> WOMEN'S AMATEUR GOLF TOURNAMENT.

>> CLAY COUNTY WOMEN'S INVITATIONAL.

>> I'M GOING ALONG WITH THE FLOW.

DO WE HAVE ANY MOTIONS? >> I SO MOVE.

>> DO WE HAVE A THEY COULD. >> I'LL SECOND.

>> ANY OTHER DISCUSSION OR QUESTIONS?

>> I HOPE YOU GOT A LOT OF BEDS. >> ALL RIGHT.

ALL IN NAVY ANY OPPOSED? MOTION CARRIES 7-0 AS WELL.

ANYTHING ELSE ON THE GOLF FRONT OR WITH AIRSTREAM PARTNERS? THANK YOU GENTLEMEN. WE APPRECIATE IT.

BEFORE WE GOAT BED TAX COLLECTIONS.

[13.  Penney Farms Museum Product Development Grant]

YOU MIGHT RECALL THEY DID COME TO US ONCE BEFORE IN TERMS OF THEIR PRESENTATION. IT'S ITEM NUMBER 136789 WE'RE GOING TO MOVE IT UP TO 3A JUST BEFORE OUR BUDGET REVIEW.

IT GETS DARK AND THEY PULL THE SIDEWALKS UP EARLY.

THE RETIREMENT COMMUNITY HAS BEEN KIND NOW HAVE PUT THEM IN STORAGE SO NO DAMAGE HAPPENS TO THEM BESIDES WHAT WE HAVE IN THE BUILDING ITSELF RIGHT NOW, SO WE'RE HOPING THAT WE CAN GET SOME HELP FROM THE COUNTY TO TURN THIS IN AND BE A STOPPING POINT TO SOME OF THE OTHER AVENUES THAT PEOPLE ARE GOING TO SEE AND SOME OF THE SCHOOL CHILDREN TO BE ABLE TO COME OUT THERE AND VISIT US. MAYBE EVERYONE DOES KNOW BUT PENNY PHARMACY TREMENDOUS AMOUNT OF HISTORY.

AND HOW RESTARTED WITH JC PENNY AND STUFF.

I JUST RAN ACROSS PAPERWORK THE OTHER DAY I WAS DIGGING THROUGH DRAWER OF THE RAILROAD THAT USED TO COME.

AND I WAS LOOKING AT DIFFERENT STREETS AND HOW THEY CROSSED AND WHERE IT WAS. ANYBODY THAT IS EVER OUT THAT

[01:35:02]

WHEN THEY GRATE THE ROAD YOU CAN SEE WHERE THE RAILROAD USED TO BE. WE'RE VERY EXCITED ONE WAY OR THE OTHER WE'RE GOING TO DO THIS MUSEUM.

WE'RE HOPING THAT YOU GUYS WILL BE KIND ENOUGH TO US AND GRANT

US SOME HOPE HELP TO GET IT DO. >> WITH GET BUILDING RENOVATED OTHERS TO HELP US DO WHAT WE NEED TO DO TO PRESERVE THE ITEMS

THAT WE HAVE. >> AND THEIR REQUEST IS FOR

$30,000. >> BUT YOU HAVE TO BE OPEN AS A MUSEUM BEFORE YOU CAN APPLY FOR THOSE GRANTS?

>> NO. >> THE ONES FOR PRESERVING THE ARTIFACTS OR FOR CABINETS WE CAN GO FOR WHILE THE RENOVATION IS

GOING ON. >> IS THE $30,000 THE TOTAL SUM FOR THE JOB OR IS PENNY RETIREMENT THEMSELVES KICKING IN

SOME MONEY? >> PENNY RETIREMENT.

THE BUILDING BRONZE TO THE TOWN, HISTORIC SOCIETY ARE GOING TO MAN IT AND TRY TO DO THE WORK THAT HAS TO BE DONE TO GET

DISPLAYS SET UP. >> IS THE MUSEUM CURRENTLY

LOCATED ELSEWHERE? >> IT'S GOING TO BE THE OLD FIRE

STATION. >> YOU KNOW WHERE THE TOWN HALL IS PENNY FARMS, WE'RE RIGHT BESIDE WHERE TOWN HALL USED TO BE VOLUNTARY FIRE DEPARTMENT THAT CLAY COUNTY WAS INVOLVED IN BIG TIME. I GOT A COUPLE RADIOS THAT CLAY COUNTY USED TO USE TO MAN THAT FIRE DEPARTMENT OUT THERE.

IT'S NEXT DOOR TO THE TOWN HALL NOW.

WE HAVE A DOOR THAT WILL GO THROUGH FROM ONE TO THE OTHER.

>> Y'ALL ARE NOT RELOCATING? >> NO , WHAT HAPPENED IN THE PAST WAS WHEN THE CHAMBER WANTED TO BRING THEIR CLASS ON A TOUR, WE HAD TO TAKE THE CHAMBER ROOM, UNPACK EVERYTHING, SET IT UP AND THEN PACK IT AGAIN AND PUT IT AWAY WHEN THE DISPLAY WAS OVER.

WE DO IS THETH SAME FOR HISTORY MONTH.

>> CAN YOU REMIND US WHAT WE DISCUSSED WHEN THEY PRESENTED?

>> WE WANTED TO APPROVE THE PRODUCT DEVELOPMENT PLAN AND SO WE HAVE THAT YOU GUYS HAVEN'T APPROVED IT YET.

BUT I DID TAKE THEIR APPLICATION AND RUN IT THROUGH SCORING.

THEY SCORED 60 POINTS ON THE APPLICATION PROCESS.

UNDER THE CRITERIA THAT YOU ALL HAVE PUT TOGETHER FOR THE PROPOSED FOR THE PRODUCT DEVELOPMENT PLAN, ONE OF THE THINGS THAT GOING THROUGH THAT REALIZE THAT WE DON'T NECESSARILY HAVE A SCORING METHOD.

NOW YOU HAVE THE SCORE, WE HAVE NO NEONS AWARD BASED ON YOUR

SCORE, AWARD THE GRANTS. >> WE DON'T HAVE A RECOMMENDATION IF YOU GET 60 POINTS YOU GET --

>> RIGHT. AND SO WE NEED DO THAT.

IT COULD BE OPTION COUPLE OF OPTIONS THAT I CAME ONE WERE IF YOU JUST WANTED TO TAKE THE POINT AND TURN THAT INTO A PERCENTAGE OF THEIR REQUEST. SO IF THEIR REQUEST WAS $30,000.

60% OF THAT REQUEST IS $18,000. THAT IS ONE WAY TO DO IT.

OR ALMOST DOING IT LIKE A SCHOOL GRADING SCALE.

WITH THEIR DOING IT LIKE IF YOU SCORE 90 TO 100, YOU GET 100% OF YOUR QUESTION. 80 THE 90 YOU GET 85%.

A STEP PERCENTAGE. IN THAT SCENARIO THEY WOULD GET 65% IF WE DID 60 TO 69 POINTS, THAT COULD BE 65%.

>> JUST DEPENDING ON HOW YOU ALL WANT TO DETERMINE.

>> WOULD THE 65% TRANSLATE TO? N TERMS OF ACTUAL DOLLARS?

>> I GUESS I COULD CALCULATE THAT.

>> HOLD ON A MOMENT. Y'ALL ARE BETTER AT MATH THAN

ME. >> WE DIDN'T HAVE AN APPLICATION. WE WERE JUST TOLD TO SUBMIT A

[01:40:02]

>> WE DON'T HAVE AN APPLICATION PER IS A.

WE USED YOU AS GUINEA PIGS IN TERMS OF WORKING ON THIS PRODUCT

DEVELOPMENT. >> JUST AS A REMINDER, YOU GUYS WERE GOING TO WORK ON MAKING IT ADA COMPLIANT RIGHT?

>> YES. >> HAVING BATHROOMS AVAILABLE.

DID I FORGET ANYTHING ELSE? >> FULLY AIR CONDITIONING IN THE BUILDING. REPLACING THE OLD PIPING, THE

GARAGE DOORS. >> THE BATHROOMS WERE A BIG THING. WE CAN MAKE IMPROVEMENTS LATER ON. WE NEED A PLACE TO PUT OUR STUFF

AND GET IT OPEN. >> WE HAVE DO DEFINITELY UPGRADE THE ELECTRIC BECAUSE THE WIRING IS OLD.

>> GOING BACK TO YOUR OPTIONS, WHAT HAPPENS DIFFERENTLY I THINK WITH THESE PRODUCT DEVELOPMENT GRANTS VERSUS THE EVENT GRANTS.

THERE IS A LEVEL OF COMPETITION THERE.

THERE IS 10 APPLICATIONS. THAT'S WHY WE WENT TO A WEIGHTED APPROACH AND YOUR PERCENTAGE MEANT SOMETHING AGAINST WHAT WAS AVAILABLE. THEY ARE COMING NORMALLY SINGLE.

I LIKE YOUR OPTION B. I DON'T THINK YOU HAVE TO GO TO A WEIGHTED APPROACH. BECAUSE IT MAKES NO SENSE, YOU ARE NOT COMPETING AGAINST SOMETHING.

IT'S ONLY AGAINST THE SCORING ITS.

I LIKE A RANGE. I THINK IT'S FAIR.

IF WE HAD TO MAKE A CHOICE WEAN THE TWO, I WOULD LEAN TOWARDS

THE SECOND OPTION. >> I AGREE.

I LIKE THE SECOND OPTION BETTER TOO.

>> SECOND OPTION. >> I LIKE THE POINT FOR POINT.

I DON'T KNOW WHAT YOUR ARGUMENT FOR THE RANGE I GUESS.

>> THE OTHER ASPECT IS ACCORDING TO THE DOCUMENT THAT WE ARE REVIEWING, IT TALKS ABOUT A MATCH.

I DON'T KNOW IF THEY ARE READY FOR HA ASPECT OF IT.

>> WILL YOU CHECK TO SEE IF OUR GENTLEMAN IN THE BOOTH HAS A PROBLEM. IS THERE A PROBLEM WITH THE

CAMERAS? >> I HEARD THE VOLUME WASN'T WORKING. I SAW YOU FLASH THE LIGHT.

IF THAT'S CONVEYS CASE, THEN WEO PAUSE UNTIL HE GETS THE AUDIO

BACK UP. >> WE'RE TALK ABOUT $1,000 DIFFERENCE BETWEEN OPTION A AND OPTION B RIGHT?

>> AGAIN, I THINK WE NEED TO PAUSE.

THE AUDIO IS NOT WORKING. WE CAN'T MOVE FORWARD DISCUSSION

UNTIL WE'RE BACK ON THE RECORD. >> I THINK RATHER THAN TRY MAKE THAT DECISION RIGHT THIS SECOND IN TERMS OF THAT, I THINK WE NEED TO FIGURE OUT AND MAYBE SCORE A COUPLE OF OTHER THINGS ON A TRIAL BASIS TO SEE WHERE THAT LEAD US.

AGAIN, THEY CAME IN ASKING FOR $30,000 BEFORE THE PRODUCT DEVELOPMENT DOCUMENT WAS DONE. THERE WAS NO REQUIRED MATCH OR REVENUE SHARE AT THE TIME. I DON'T THINK THEY AE IN THE TO BE ABLE TO MATCH ANYTHING. SO WE HAVE TWO CHOICES.

WE CAN TAKE THIS UP AND I GUESS I'M NOT GOING TO MAKE MY 6:30 MEETING. WE CAN TAKE THAT UP AS A SEPARATE ISSUE OR AND DECIDE ON THAT AT SOME OTHER POINT AND WE CAN TAKE THEIR REQUEST ON FACE VALUE.

BUT I THINK TO SIT HERE AND TRY MAKE IS THAT THAT DECISION NOW AND WE CAN MAKE THAT STICK LATER ON I THINK IS A WRONG MOVE.

NOT THAT I DISAGREE WITH WHAT HAS BEEN SAID ABOUT WHERE WE SHOULD BE IN TERMS OF POINTS AND RANGES AND ALL OF THAT STUFF.

WE'VE SPENT SO MUCH TIME ON THIS DOCUMENT, I DON'T THINK MAKING A RASH QUICK DECISION TO IMPLEMENT SOMETHING.

I GUESS THE QUESTION IS THEY WANT TO TAKE THE MONEY AND RENOVATE THIS. WE'RE LOOKING AT PRODUCT DEVELOPMENT FOR TOURISM. WHAT WILL THAT DO FOR TOURISM EFFORT? WILL THAT DRAW PEOPLE IN, MAKE PEOPLE STAY MANY BEDS? ALL THOSE THINGS WE ASK OF ANY KIND OF TOURIST KIND OF THING. AND GIVE THAT A LITTLE BIT OF VOTE. I THINK IT DESERVES TO HAVE SOME PRESENCE THERE IN A FACILITY TO BE SAFE.

THAT'S ONE OF THE PROBLEMS WE HAVE IN THE COUNTY LEADERS CITY

[01:45:02]

THAT'S WHY THE ARCHIVIST ARE DOING SUCH A GOOD JOB SAVING THAT STUFF. IF EVERYBODY AGREES, I DON'T THINK THE PRODUCT DEVELOPMENT IS QUITE READY.

WE'RE CLOSE BUT I THINK WE NEED TO PLAY WITH IT A LITTLE MORE.

>> IT BECOMES A POINT OF INTEREST ON THE SEENIC HIGHWAY TOO. THAT'S ONE OF THE REASONS I'M

PUSHING SO HARD FOR IT. >> IT'S HARD TO SAY BECAUSE IT'S A FULL TIME THING. YOU'VE BEEN UNPACKING IT AND PLACING IT AND PACKING IT AGAIN. WHAT ARE YOUR THOUGHTS ON? GETTING PEOPLE IN TO SEE THIS ON A REGULAR BASIS?

>> SEENIC HIGHWAY CAN HELP MARKET THAT WHEN THE TIME COMES.

WITH THE CHURCH AND SEVERAL OTHER THINGS WE HAVE IN PEN NAY PEOPLE COME TO SEE AND THEY COME FOR THE CONCERTS THAT WE HAVE WHICH ARE FREE CONCERTS THAT THE CHURCH PUTS ON, WE CAN TIE THAT ALL IN TO A PACKET. I HAVE A 5K RUN COMING UP ON THE 26TH FOR SCENIC HIGHWAY. WE NULL 200 RUNNERS AND THEIR FAMILIES FOR THAT. THEY WILL GO SEE THE TRAIN CLUB AND CHURCH AND WHATEVER IS OPEN THE SEE WHILE THEY ARE THERE.

IF WE COULD HAVE A MUSEUM AS WELL, I THINK WE CAN FLAW SCHOOL GROUPS AND OTHER THINGS TO IT. I THINK WE CAN MARKET IT.

THANK YOU. YOU ARE GOING TALK ABOUT IT

LATER AND GET BACK TO US. >> WE'RE GOING TO TALK ABOUT IT MORE AND HAVE TO WEIGH THIS IN TERMS OF OUR GOAL WITH PRODUCT DEVELOPMENT. DOES ANYBODY HAVE QUESTIONS WITH REGARDS TO THE PROJECT WHILE THEY ARE HERE SO WE CAN IDENTIFY QUESTIONS AS TO WHAT THEY ARE ACTUALLY GOING TO DO.

>> LIKE THE TIME LINE I GUESS. >> THEY WANT TO DO IT AS SOON AS

POSSIBLE. >> TIME LINE FOR FINISHING THE PROJECT. ONCE THE MONEY IS AWARDED HOW LONG FROM START TO FINISH BEFORE IT IS GOING TO BE UP AND

RUNNING? >> WE'LL TRY OUR BEST TO GET IT

DONE IN ABOUT 90 DAYS. >> THE RENOVATION PART.

>> WE GOT SOME PEOPLE -- WE ONLY ASKED FOR $30,000, OUR COMMUNITY JUST GIVES SO MUCH IN VOLUNTEERING.

WE GOT A LOT OF PEOPLE VOLUNTEERING TO HELP US IS WHY

WE ASKED FOR SO LITTLE. >> SO THEY ARE CONTRIBUTING WHETHER IT'S LABOR OR IN KIND PRODUCT.

>> AND STAFFING AND HOURS. WE WILL STAFF BY VOLUNTEER AND WE WILL DEFINITELY THEY ARE THINKING OF PUTTING MY DESK BACK THERE ANYWAY SO IT WILL BE OPEN IN THE MORNINGS WHILE I'M THERE AND DEFINITELY ON WEEKENDS WE'LL BE OPEN, SATURDAY AND PROBABLY SUNDAY AFTERNOONS. WE'LL STAFF IT WITH VOLUNTEERS.

>> AND IT WILL BE OPEN EVERY DAY THROUGHOUT THE WEEK.

>> THE RESIDENTS OF PENNY RETIREMENT COMMUNITY GIVE HUNDREDS OF HOURS EVERY YEAR TO THE COUNTY WITH VOLUNTEER TIME AT THE SCHOOLS. SOME INNER TEAM COURT.

THERE IS A BUNCH OF STUFF THEY DO.

WE WILL GET THE VOLUNTEERS. >> THANKS FOR YOUR PATIENCE AS

WELL. >> THANK YOU WE APPRECIATE YOU

BEING HERE. >> WE'LL GO BACK TO THE ORIGINAL

[4.  Bed Tax Collections]

AND MACK A DECISION THAN. >> SO YOU'LL SEE YOUR BED TAX COLLECTIONS ARE UP 17% FOR THE YEAR.

SOME GOOD NEWS. >> ANYBODY HAVE ANY QUESTIONS ON THAT? SELF-EXPLANATORY.

>> LET'S GO AHEAD AND MOVE ON TO YOUR BUDGET REVIEW.

[5.  Budget Review]

NUMBER FIVE. >> SO BEFORE YOU, YOU HAVE THE 18-19 CLOSEOUT BUDGET. THAT SHOWS YOU WHERE WE ENDED THE 18-1 FISCAL YEAR. AND THEN YOU ALSO HAVE A REVISED LET ME ASK IF YOU HAVE ANY QUESTIONS ABOUT THIS ONE FIRST.

[01:50:14]

>> YOU ALSO HAVE THE 19-20 BUM. I WANT TO LET YOU KNOW BEING COMPLETELY TRANSPARENT HERE. THERE IS SOME CHANGES IN THE BUDGET FROM WHAT YOU SAW IN THE AUGUST MEETING.

LET ME REVIEW THOSE REALLY QUICKLY.

WE HAD A MISS COMMUNICATION ABOUT THE CARRY FORWARD.

IN SOME CASES IT WAS WE DOUBLED OUR CARRY FORWARD.

MOST OF THAT WAS IN PROFESSIONAL SERVICES AND DIGITAL MARKETING.

SO THE TRUTH IS THAT WE DIDN'T SPEND THOSE DOLLARS ANYWAY.

SO WE WEREN'T ABLE TO GET THINGS THROUGH CONTRACTING.

WE WERE NOT ABLE TO GET THINGS DONE IN THE FLEE MONTH WINDOW WE HAD BETWEEN I GUESS JUST A MONTH WINDOW BETWEEN AUGUST MEETING AND THE END OF THE FISCAL YEAR. SO THOSE DOLLARS WOULD CARRY FORWARD INIAWAY. WE THOUGHT WE COULD SPEND THEM BEFORE THE END OF THE YEAR. I WANTED YOU TO KNOW THAT.

IN THAT DUPLICATION OF CARRY FORWARD THERE ARE A COUPLE OF LINE ITEMS THAT HAVE A CARRY FORWARD OVERAGE THAT ARE HIGHLIGHTED IN YELLOW. AND DIGITAL MARKETING YOU'LL SEE IT'S THAT $20,000. AND THEN THE OTHER ONE IS IN THE REIMBURSEMENT GRANTS ACTUALLY. THAT WILL HELP US WITH YOUR DECISION TODAY. AS WELL.

IF YOU HAVE ANY -- AND I KNOW AT THE LAST MEETING I HAD NOT YET REASSIGNED THE TDT AUTHORIZED BREAK DOWN.

WE'LL TELL YOU WHICH PENNY GOES TO WHICH LINE.

THAT HAS BEEN DONE IN THIS BUDGET.

SO THAT IS REFLECTED THERE. >> ANYBODY HAVE ANY QUESTIONS?

>> I HAVE SOME QUESTIONS. I'M NOT GOING TO TAKE UP THE GROUP'S TIME. I'LL ASK OFFLINE AFTER WE'RE DONE. ANYBODY ELSE HAVE THOUGHTS OR QUESTIONS? OK.

IF YOU ARE SATISFIED THERE WE'LL MOVE THROUGH TO NUMBER 6.

[6.  Event Marketing Grant Update]

>> BEFORE YOU HAVE THE 18-19 FISCAL YEAR GRANT UPDATE, WE ARE STILL WAITING ON A COUPLE OF EVENTS TO GET US THEIR MATERIALS. THEY WERE HELD LATER IN THE YEAR. AGAIN, THOSE INVESTMENTS OR THOSE DOLLARS THAT YOU HAVE ALREADY ENCUMBERED HAVE CARRIED FORWARD TO ACCOMMODATE THOSE GROUPS.

SO WE'RE WORKING ON THAT AND MAKING SURE THAT THEY HAVE EVERYTHING THAT THEY NEED. AND THEN FOR THE 1-20 WE IS ARE THAT INFORMATION FOR YOU FOR THIS FISCAL YEAR.

I DON'T THINK AT YOUR NOVEMBER MEETING WE'LL HAVE AN UPDATE FOR THIS. IT TAKES A WHILE THE GET THAT GRANT REIMBURSEMENT TOGETHER. YOU'LL PROBABLY SEE CHANGES TO

THIS IN JANUARY. >> YOU TAKE A LOOK AT THE SPECIAL EVENTS 19-20. UNDER TOTALS THE BUDGET LINE.

UNUSED FUNDS AVAILABLE FOR OUT OF CYCLE GRANTS.

THAT IS $166,000. WHEN WE TALK ABOUT TAKING MONEY FOR THE AIRSTREAM VENTURES CONTRACT, WE MIGHT WANT TO TAKE

SOME FROM THAT. >> THAT MAKES SENSE.

>> ANYBODY HAVE QUESTIONS OTHER THAN THAT?

LET'S GO TO NUMBER 7. >> CALLING FOR THE FALLEN IS AN

[7.  TDC Event Marketing Grant Application - Krawlin' for the Fallen]

AT THE KEYSTONE HEIGHTS AIRPORT AT THE FIRM.

WHICH IS THE RACE CAR TRACK. IT'S AN ORGANIZATION THAT SUPPORTS FAMILIES OF FALLEN LAW ENFORCEMENT OFFICERS.

AND THEIR EVENT THEY CREATE JEEP OBSTACLE COURSES.

AND THE JEEP COMMUNITY COMES OUT AND THEY WANT TO SEE WHAT THEIR JEEP CAN DO. AND SO THAT IS THE ACTUAL EVENT,

[01:55:03]

THAT WILL PUT YOUR TOTAL USED FOR THE 19-20 YEAR OR TOTAL ALLOCATION AT 50,120 FOR THE SPECIAL EVENTS.

AND YOU'LL HAVE $17,225 REMAINING.

INNER SPECIAL EVENT. >> IF WE'RE GOING TO MAKE THAT A SPECIAL EVENT AND IT'S HELD ON THE SAME DAY AS WHAT YOU GUYS PROVE THE MOOSE HAVEN CHILLY COOKOFF AS A SPECIAL EVENT.

DO WE HAVE ISSUES WITH A COMPETING EVENT IN.

>> NO. NO DIFFERENT THAN THE HAM JAM

AND THE FALL FESTIVAL. >> I SEE THE EVENT HISTORY, WHERE DID THEY HAVE THEIR EVENT IN THE PAST?

>> THEY'VE HAD THEM OCALA, THINK MAINLY IN THE TO CALRA L.A.

AREA. >> THEY ARE LOOKING AT MOVING IT

HERE. >> THIS IS THEIR FIRST TIME MANY CLAY COUNTY. THEY'VE BEEN WORKING CLOSELY WITH THE CITY OF KEYSTONE, WITH BRADFORD COUNTY AND WITH CLAY

COUNTY. >> ROOM NIGHT GENERATION.

LET ME GO AHEAD AND EXPLAIN THAT BECAUSE IT'S IN THE SOUTHERN PART OF THE COUNTY. THE MAJORITY OF THE ROOMS THAT ARE GOING TO GO WITH THIS EVENT ARE GOING TO BE AT THE MONTGOMERY CONFERENCE CENTER. WHICH IS A NONPROFIT FAITH BASED ORGANIZATION THAT OWNS THAT. SO THEY DO NOT PAY A BED TAX.

BUT IT IS THE CLOSEST ACCOMMODATION TO THEM BESIDES GOLD HEAD STATE PARK. BUT THEY ARE GOING TO BE DINING OUT. THEY ARE GOING TO BE SHOPPING.

THEY ARE GOING TO BE PURCHASING GAS.

THEY ARE GOING TO BE DOING A VARIETY OF DIFFERENT THINGS WHILE THEY ARE HERE. PLUS THEY ARE SUPPORTING THE KEYSTONE HEIGHTS AIRPORT AND THE FIRM WHICH THEY ARE GREAT

PARTNERS OF OURS. >> HOW DID THEY CAPTURE -- I SEE THEY SAID 120 REGISTERED VEHICLES AVERAGING TWO PEOPLE PER VEHICLE. THAT'S JEEPS THAT ARE ACTUALLY IN THE EVENT. SO HOW DOES THAT EQUATE TO THEIR THINKING 2200 PEOPLE, 1,000 OF WHICH WILL DO GAS AND FOOD.

I WAS CURIOUS HOW THEY CAPTURED THE NUMBER OF ATTENDEES.

>> THEY HAVE A WAIVER THAT THEY HAVE TO EACH PARTICIPANT HAS TO COMPLETE A WAIVER TO COMPETE. SO THEY USE THAT INFORMATION ON

THAT WAIVER FORM. >> IT'S WE'VE HAD SEVERAL COMMUNICATIONS WITH THEM. THEIR ASK IS 3500.

>> >> AND THE NEXT TIME WE REVISE OUR APPLICATION WE NEED TO MAKE THAT QUESTION MORE PROMINENT.

IT GETS LOST IN THE APPLICATION. >> IT'S IN SOME OF OUR EMAIL APPLICATIONS. I KNOW THAT IS WHAT THEIR ASK

IS. >> WHY THEY ARE MOVING IT FROM THEIR CURRENT AREA. IS IT ON HERE?

>> I DON'T KNOW WHY. WE WERE JUST EXCITED THAT THEY WERE GOING TO COME TO CLAY COUNTY.

>> IT'S GREAT FOR WE'RE SUCH A MILITARY AREA.

ANY LINK TO THAT IS GOOD FOR RAISING MONEY.

>> I WAS WONDERING IF WE COULD SOMEHOW TIE IN MAYBE SOME OF THE MILITARY VEHICLES TO BE AT THEIR EVENT TO SOMEHOW MAYBE ADVERTISE

[02:00:01]

THE MILITARY MUSEUM AS WELL. >> SOME OF OUR MARKETING SO YOU KNOW WE ADDED THEIR EVENT THE OUR CALENDAR.

WE HAVE A MARKETING PIECE THAT WILL HIT TOMORROW OR FRIDAY OF THIS WEEK THAT IS A WHOLE VETERANS DAY ITENERARY THAT INCLUDES ALL THE EVENTS HAPPENING ON VETERANS DAY INCLUDING CHILI KICKOFF AND THE CORN HOLE CHAMPIONSHIP AND THE 38 SPECIAL CONCERT AND ALL OF THAT INCLUDING CRAWLING FOR THE FALLEN. WE GAVE PEOPLE OPTIONS.

WE TOLD THEM ABOUT THE MILITARY MUSEUMS, ABOUT THE TAPS MONUMENT. WE ARE WORKING TO TAKE THESE EVENTS AND CREATE ITENERARIES SO PEOPLE KNOW WHAT TO DO WHEN THERE ARE SEVERAL THINGS TO CHOOSE FROM.

>> IS THIS A THREE DAY EVENT? >> IT IS.

>> >> I'M THINKING BASEND TO COMPETITION THAT YOU DID AND LOOKING AT AWARDING THEM 2500 FOR AN EVENT THAT IS POSSIBLY SMALLER THAN HAM JAM AND WE'RE

AWARDING HAM JAM 2200. >> KEEP IN MIND WE HAVE A METRIC AND SCORE SHEET WE GO THROUGH THAT WEIGHTS EVERYTHING.

WE GO THROUGH APPLICATION AND GUIDELINES SIDE BY SIDE AND ANSWER THE QUESTIONS BASE ON THE INFORMATION THEY'VE GIVEN US WE PLUG ANYTIME TO THE SPREAD SHEET AND THIS IT WAS NUMBERTA CAME

OUT. >> I USED THE WRONG EXAMPLE BECAUSE HAM JAM NOT THE BEST EXAMPLE TO COMPARE WITH.

MAYBE THE CONCERT ON THE GREEN. >> I ALSO THINK THAT THERE WAS SOME -- WE USED A DIFFERENT METRIC IN 1920 THAN WE DID 1819.

HAM JAM WANTED THEIR APPLICATION TO BE CONSIDERED IN 18-1.

THERE WAS A DIFFERENT SCORING METRIC THAT WE TALKED ABOUT AT

THE LAST. >> EVERY YEAR IT'S GOING HAVE UNIQUENESS BECAUSE OF YOUR COMPETITORS.

>> HOW DOES THAT WORK IF IT'S A SINGLE OFF EVENT.

HOW DOES THAT WORK WITH THE COMPETITION?

>> SHE WENT BACK. >> I PLUGGED IT INTO THE

SEPERATE SHEET. >> IT CAME OUT THE POINTS AND YOU EQUATED WHATEVER THAT POINT WOULD HAVE BEEN BACK THEN WHAT WE GAVE TO THE POINT SYSTEM. AM I RIGHT?

>> YES. >> I DON'T HAVE A PROBLEM GIVING THEM MONEY. BUT I THINK $3,500 BASED ON THE OTHER EVENTS FOR A FIRST TIME EVENT.

I KNOW THEY ARE COMING FROM OCALA AND ALL.

>> THE RECOMMENDATION IS $2,500. >> IF EVERYBODY FEELS.

>> I'LL MAKE A MOTION FOR $2,500.

>> CAN WE DISCUSS IT JUST A LITTLE BIT MORE IS THE.

>> I'LL SECOND IT SO IT CAN BE DISCUSSED.

>> CAN I ASK A QUESTION? DO YOU HAVE THE MATRIX WITH YOU FROM WHEN WE DID OUR DISTRIBUTION? THEN YOU COULD LIST US WHO OFF THAT LIST WOULD MADE THE SAME POINTS SO WE GET A SENSE OF WHAT WE'RE COMPARING THIS TO.

>> I CAN TELL YOU POINTS. THIS IS THE WAY.

WHO GOT 2500 IN THE LAST? THAT GIVES US AN EXAMPLE.

>> FOR 19-20. >> FOR 19-20, WE JUST RECENTLY

DID IT. >> YOU GOT ANYTIME YOUR FOLDER

HERE. >> CLAMMER THEATER.

CHRISTMAS ON WALNUT STREET. >> THE RIVER FEST.

>> GOT A COUPLE OF OTHERS THAT ARE CLOSE.

1695 OUR COUNTRY DAY STREET DANCE IN KEYSTONE.

2500 CLAMMER THEATER THE SECOND ONE.

[02:05:03]

>> FOR SOME OF THOSE SORT OF FALLS INTO THAT SAME CATEGORY.

>> IT BOTHERS ME A LITTLE BECAUSE THEY ARE NOT GOING TO BE USING THE HOTELS. I THINK THEY WILL BE BRINGING A LOT TO OUR ECONOMY IN CLAY COUNTY.

IT'S A GOOD CAUSE AND THE FUNDS THEY RAISE WILL BE GOING TO SOME WORTHWHILE FAMILIES. THE 18-19 SPECIAL EVENTS EVENT GRANTS LOOK AT THOSE COMPARED TO 19-20 WE WERE MUCH MORE LIBERAL WITH DOLLARS GRANTED 19-20 THAN 18-19.

>> SOME OF THESE EVENTS DIDN'T JUMP UP THAT MUCH IN TERMS OF THEIR ATTENDANCE OR USE OF THE HOTEL BEDS AND THEY GOT --

>> AND THAT WAS BECAUSE OF THE CHANGE IN THE CALCULATION THAT YOU ALL REQUESTED. MAKE SURE I UNDERSTAND.

THIS MONEY IS REIMBURSABLE FOR ADVERTISING ONLY.

>> CORRECT. >> WANT TO MAKE SURE THAT

HAVEN'T CHANGED. >> ABSOLUTELY.

>> WE HAVE A MOTION AND A SECOND.

ANY OTHER DISCUSSION, QUESTIONS? >> ON THE STABLE THE $2,500 FOR THE CRAWLING FOR THE FALLEN. I WILL SAY IT BECAUSE I THINK IT NEEDS TO BE SAID. WE PUT THE MATRIX AND THE PROCESS INTO A PLAN SO WE WOULDN'T HAVE THESE DISCUSSIONS B. BUT IT SEEMS WE HAVE AWE LITTLE BIT OF A QUESTION AS TO WHETHER THIS IS WORKING THE WAY WE THOUGHT IT WOULD WORK OR WHICH PLAN ARE WE WORKING AND WHICH DESIGNATION IS 18-19 TO 19-20. SO I THINK WE NEED TO GET THAT WORKED OUT BEFORE WE GET TO THE NEXT ROUND.

AND BEFORE WE GET ANYMORE FOLKS COMING IN WITH OUT OF CYCLE

GRANTS. >> MAY I MAKE A SUGGESTION? CAN WE HAVE A SUBCOMMITTEE TAKE A LOOK AT THE GUIDELINES? I RECEIVED A LOT OF QUESTIONS TOO ABOUT THE REQUIRED WORDING AND HAVING THE WEBSITE, HAVING TWO WEBSITES IN AN AD CAN BE CONFUSING SOMETIMES. WE'LL HAVE TO LOOK AT SOME OF THAT. THERE IS LITTLE QUIRKS IN OUR SYSTEM THAT WE NEED TO TAKE A LOOK AT OVERALL.

>> WE'VE ALL SAID WE WOULD PROBABLY HAVE TO TWEAK IT AS WE GO. YOU GOT TO BE ON IT.

>> I THINK WE CAN LOOK THAT UP. >> I THINK DOES EVERYBODY AGREE WE NEED TO HAVE CONFIDENCE INSTALLED.

THIS IS ROCK SOLID. >> WE SHOULDN'T BE SLAG

DISCUSSION ANYMORE. >> LET'S GET IT PUT TO BED.

>> OK. >> CRAWLING FOR FALLEN, THAT'S BEEN MOTIONED AND SECONDED. ANY OTHER DISCUSSION OR QUESTIONS? ALL IN FAVOR? ANY OPPOSED? MOTION CARRIES 7-0 AND WE AWARDED THEM THE $2,500. AND SO WE MOVE TO NUMBER 8.

[8.  TDC Seat - Marina Mathews]

YOUR TERM MUST BE UP AND YOU REAPPLIED THANKFULLY.

>> YES. >> THIS WOULD BE FOR A FULL TERM

RIGHT? >> IT WILL BE.

>> MARINA'S PREVIOUS TERM EXPIRED.

SHE'S REAPPLIED. WE DON'T HAVE ANYBODY ELSE THAT APPLIED. WE NEED TO VOTE TO CONFIRM THAT MARINA IS BACK ON THE TDC FOR A FULL TERM.

DO I HAVE A MOTION TO ACCEPT? >> I'LL MAKE THE MOTION.

>> SECOND. >> ANY OTHER DISCUSSION OR

QUESTIONS? >> ALL IN FAVOR PLEASE SAY AYE IN ANY OPPOSED? MOTION CARRIES.

WELCOME BACK. NUMBER 9.

[9.  FY 19-20 Marketing Plan]

[02:10:08]

>> YOU HAVE A MARKETING PLAN THAT WILL BE A FLUID DOCUMENT THIS YEAR. AND YOU'LL SEE AN UPDATE EVERY MONTH BASED ON WHICH WHEN WE SIGN CONTRACTS, WHEN WE GET MOVING ON SOME MARKETING AND SEE THAT BIG PUSH WHEN WE LAUNCH OUR WEBSITE IN MARCH. I DON'T KNOW WHAT HAPPENED.

>> YOU GET OLDER, EVERYTHING GETS SMALLER.

WE'LL EMAIL IT TO YOU AND MAKE SURE YOU HAVE IT.

>> PUT MAGNIFYING GLASSES ON EACH OF OUR AREAS.

>> I WON'T NEED ONE. >> WE WANTED TO MAKE AWE WEAR OF WHERE MARKETING WAS GOING TO BE HITTING AND WHAT MEDIUM WE WERE

USING. >> SOME OF US WILL BE TAKING YOUR WORD FOR IT SINCE WE CAN'T SEE HIT THE MINUTE.

[10.  Director's Report]

>> DIRECTOR'S REPORT. >> I'M NOT GOING TO BORE YOU.

WE ARE VERY BUSY AND MAKING THINGS HAPPEN.

THIS IS THE SHEET THAT TELLS YOU A LITTLE BIT ABOUT THAT.

WE ARE ON TRACK WITH WEBSITE LAUNCH BEING PROBABLY MARCH OF 2020. IT'S LOOKING AWESOME.

I CAN'T WAIT. AND WE ALSO ARE MOVING FORWARD.

WE HAVE THE WONDER MEDIA CONTRACT THAT WILL GO BEFORE THE BOARD OF COUNTY COMMISSIONERS TUESDAY.

THAT IS THE VISITORS TV CHANNEL WE'VE BEEN TALKING ABOUT.

SO KNOW THAT. THAT IS MOVING FORWARD.

AND WE HAD OUR TOURISM SUMMIT OCTOBER 3 WHERE WE WALKED BUSINESSES THROUGH GOOGLE MY BUSINESS AND BEST PRACTICES FOR THAT. AND NEXT MONTH YOU WILL HAVE A PERFORMANCE METRIC THAT GIVES YOU ALL OF THE PERFORMANCE MEASUREMENTS THAT WE WILL BE RESPONSIBLE FOR THE IN THE 19-20 YEAR AND WE'LL TELL YOU WHERE WE'RE AT WITH MEETING THOSE.

>> OK. ANYTHING UNDER LEGISLATIVE

[11.  Legislative Update]

UPDATE? >> I WOULD SAY KEY THINGS TO BE WATCHING FOR AND DATES TO KNOW, CLAY DAY IS FEBRUARY 20TH.

AND THERE IS TOURISM DAY AND PLEASE FORGIVE ME BECAUSE THE DATE JUST LEFT MY BRAIN. I WILL GET THAT TO YOU ALL.

IT'S IN I WANT TO -- IT'S LATER THAN FEBRUARY 20TH.

BUT THE KEY ISSUES THAT YOU'LL HEAR ABOUT ARE GOING TO BE VISIT FLORIDA AND THE RENEWING OF THEIR REINSTATEMENT OF VISIT FLORIDA. HOPEFULLY FOR A MULTIYEAR CONTRACT. I'M GOING TO GO AHEAD AND SAY FOR OUR INDUSTRY THE HOSPITALITY AND TOURISM INDUSTRY MINIMUM WAGE WILL BE A HOT TOPIC OF DISCUSSION.

THAT IS SOMETHING TO HAVE ON YOUR RADAR AS WELL.

WATCH AND BE PART OF THAT CONVERSATION BECAUSE IT WILL IMPACT OUR INDUSTRY SIGNIFICANTLY.

AND ANYTHING -- ANYTHING THAT HAPPENS WITH TDC DOLLARS IS ALWAYS A TARGET. FILM AND TELEVISION HAS ALREADY PUT IN A BILL FOR FILM AND TELEVISION TO BE ADD TO TDT.

IT IS NATURALLY HERE BECAUSE WE'VE COMBINED THE DISCIPLINES.

WE MAY OR MAY NOT BE BENEFICIAL FOR CERTAIN DESTINATIONS.

THAT'S WHY THAT'S AN IMPORTANT TOPIC.

AND THE MORE WE WIDEN THE FRAY OF WHAT TDC -- TDT DOLLARS CAN BE USED FOR , THE MORE VULNERABLE THE MARKETING EFFORTS BECOME. JUST KEEP THAT IN MIND

LEGISLATIVELY. >> SPEAKING OF CLAY DAY, DEPENDING ON THE RESULTS OF THE BID PROCESS IT MIGHT BE WORTHWHILE FOR TO US HAVE OUR POTENTIAL NEW PARTNERS BE THERE TO TALK ABOUT THE HOME OF THE NEW SUN GOLF TOURNAMENT.

>> AND THE WOMEN'S INVITATIONAL EVENT.

>> WHAT DAY DID YOU SAY? >> FEBRUARY 20.

>> THAT'S IN TALLAHASSEE. >> IT'S.

>> THAT'S WHEN WE GO TO TALLAHASSEE.

FEBRUARY 19 WE WILL HAVE A RECEPTION AND THEN FEBRUARY 20 WE TAKE OVER THE COURTYARD AT THE CAPITOL.

IT'S ALL PRIVATELY FUNDED I MIGHT ADD.

[02:15:01]

>> WE COULD DO A LITTLE PUTTING GREEN.

>> WE COULD. >> WE MOVE TO NUMBER 12 PRODUCT

[12.  Product Development Plan]

>> I THINK WE FIGURED OUT HICCUPS WITH THAT.

>> IT WENT TO LEGAL AND EVERYTHING CHECKED OFF.

SO NOW IT'S BACK TO US. AND TO TALK ABOUT WHAT NEXT STEPS AND I THINK FROM WHAT WE JUST WENT THROUGH WITH THE SCORING, THAT WE NEED TO GET BACK WITH THAT.

SNAG HIT ME WHEN THEY WERE TALKING IS THAT I WANT TO GOBERT BACK AND TALK ABOUT ANY KIND OF ENTITY THAT HAS HISTORICAL SIGNIFICANCE IN CLAY COUNTY HA HAS A BUMPUP.

I REALIZE THAT IT'S NOT ALWAYS IN SOME WAYS IT'S NOT ALWAYS ABOUT THE DOLLARS, IT'S ABOUT OUR COMMUNITY.

AND I'M THINKING THAT THAT ONE PIECE NEEDS HAVE A BUMPUP JUST LIKE THE CARE WE'VE GINN FOR CAMP BLANDING TO MY JC PENNY HAS A LOT OF HISTORIC SIGNIFICANCE. AND I DON'T KNOW I FEEL LIKE THAT SHOULD BE UNDER THE ASSESSMENT CONSIDERATIONS FOR CRITERIA UNDER LIKE COMMUNITY IMPACT -T.

>> MAYBE WE GIVE THEM BONUS POINTS.

>> THAT'S WHAT I THINK BECAUSE THEY ARE OUR PEOPLE.

>> MAYBE DO A FIFTH CATEGORY. IT'S GOING TO PUT YOU OVER THE 100 POINTS. BUT IT MIGHT BE BONUS POINTS HISTORICAL SIGNIFICANCE. MAYBE IT'S WORTH FIVE POINT OR WHATEVER. MIGHT BE WORTHWHILE TO CONSIDER

DOING IT IN THAT FASHION. >> JUST LIKE THE FORT THAT CAME BEFORE THE BOARD. THAT IS SOMETHING.

SO THAT'S OURS. I CONSIDER A LOT OF OWNERSHIP IN

THAT FOR CLAY COUNTY. >> PRODUCT DEVELOPMENT COMMITTEE, GET READY TO MEET AGAIN.

>> AND I THINK THAT PAT MENTIONED THIS EARLIER ABOUT THE IT BOTHERED YOU THAT THEY WEREN'T REALLY STAYING HERE WITH THAT OTHER GROUP THAT THE CRAWLING PEOPLE.

AND I CAN'T REMEMBER IF THAT WAS PART OF THE SCORING BUT EVEN THOUGH THEY WILL BE BOOKING HOTELS, IT'S GOT TO BE THEY ARE BOOKING HOTELS THAT IS GOING TO BE PAYING BED TAX.

MAYBE. >> LIKE WITH THE CRAWLING, THEY SAY MOST EVERYBODY WAS EITHER STAYING AT THE MONTGOMERY CONFERENCE CENTER LIKE I MENTIONED.

>> WE HAVE THAT AS PART OF THE ECONOMIC IMPACT.

>> ABSOLUTELY. >> I WOULD STRONGLY SAY LET'S PUT A FIFTH CATEGORY IN THERE FOR HISTORICAL SIGNIFICANCE.

THEY CAN SCORE MORE THAN THE 100 POINTS.

>> THANK YOU. >> I AGREE.

>> THE ONLY PROBLEM IS IN TERMS OF IF WE'RE USING THE PEN ANY FARMS AS AN EXAMPLE. THEY COME TO US BECAUSE THEY DON'T HAVE ANY MONEY. IN TERMS OF IN KINDOVER CONTRIBUTIONS OR DONATIONS ACCEPTED TO BE A MATCH OR A WAIVE OF THE MATCH BASED ON IT'S A COMMUNITY OR GOVERNMENTAL FUNCTION. THAT I THINK HAS TO BE MASSAGED

A LITTLE BIT I THINK. >> AND WHETHER THEY'LL CHARGE ADMISSIONS LIKE THE MILITARY MUSEUM IS OPEN.

THEY DON'T CHARGE ANYTHING. >> NO.

THEY JUST PUT A DONATION CAN OUT AND PEOPLE CAN DONATE.

>> AT SOME POINT I THINK WE NEED TO ASK PEOPLE TO MOVE FORWARD WITH SOME KIND OF DONATION WHICH THEN IS A -- THEY JUST APPROVED A $10 MILLION FACILITY SOCCER. EVERY TIME AND THEY ARE GOING TO HAVE I THINK IT'S A PRO TEAM THAT WILL BE THERE.

IT'S ALSO AMATEURS WILL BE USING IT.

EVERY TIME THEY SELL A TICKET THEY GET $1 OF THAT.

TO BE ABLE TO GENERATE NOT SO THE COMMUNITY MAKES THE MONEY BUT THE MONEY COMES BACK AND N AND CAN BE ASSIGNED TO DRAW MORE PEOPLE IN AGAIN. S A CYCLE.

IN THIS CASE I DON'T THINK THERE IS GOING TO BE A LOT OF GENERATION OF DOLLARS IN TERMS OF IF YOU SAY IT'S 1 DOORS TO COME N I DON'T THINK IT WILL BE THAT MUCH.

>> I THINK MORE OF THEIR MATCH IS GRANTS.

TO GET THIS PART DONE AND THAT WOULD BE THEIR MATCH.

THAT'S NOT SOMETHING WE COVERED IN THE SUBCOMMITTEE.

THAT'S SOMETHING TO TALK ABOUT. >> YOU'VE LOOKED THAT THE.

[02:20:10]

>> YES. >> TAKE IT BACK TO THE

SUBCOMMITTEE. >> YEAH, I WOULD THINK WE'RE PRETTY CLOSE. I THINK WE'RE 90% AT THIS POINT.

I THINK WE'RE ABOUT 70% AT THIS POINT COMPLETED AND WE'RE CLOSE.

90% AT THIS POINT COMPLETED AND WE'RE CLOSE.

LITTLE MORE ON THAT AND STRAIGHTEN OUT OUR SCORING GRID AND WE SHOULD BE IN GOOD SHAPE. NOW WE FOUND GRITHS HERE AND WE

CAN MOVE GUARD. >> TO REMIND US THIS IS GOING TO BE A FLOWING DOCUMENT NO MATTER WHAT EVEN AFTER THE

COMMISSIONERS PASS IT. >> WE'RE GOING TO END UP ADJUSTING IT BASED ON SOMETHING ELSE WE HAVEN'T CONSIDERED PRIOR TO PUTTING IT THROUGH IT'S PACES.

>> IT'S NOT LIKE IT'S THE FIRST TIME.

WE HAD THE COUNTY COMMISSION FUND THE RAILROAD COLLECTION AT THE CLAY COUNTY HISTORICAL TRIANGLE A NUMBER OF YEARS AGO.

IT WAS A SIGNIFICANT AMOUNT OF MONEY.

INCLUDED THE CABOOSE AND TRAIN STATION AND ALL THE MEMORABILIA THAT GOES WITH IT AN A STORAGE BUILDING AND TRANSPORTATION HAND CART AND BAGGAGE WHATEVER THING. IT WAS A BIG COLLECTION.

BUT THEY HAD BEEN RAISING MONEY AND RAISING MONEY EVERY YEAR WITH THE RAILROAD FESTIVAL. AND THE COUNTY COMMISSION FUNDED THE PAYOFF. IT WAS REALLY -- SO THIS THE FIRST TIME HISTORICAL MUSEUM HAS BENEFITED FROM COUNTY

FUNDING. >> SURE.

>> WE HAVE ESTABLISHED THAT. AND SO THEN NUMBER 13, DO WE WANT TO MACK A MOTION AND DO WE WANT TO DISCUSS MORE, DO WE WANT TO HOLD OFF UNTIL OUR PRODUCT DEVELOPMENT PLAN IS DONE? WHAT IS EVERYBODY'S THOUGHTS ON THE PENNY FARMS REQUEST?

>> I WOULD LIKE TO SEE THEM MOVE FORWARD.

THAT'S ME. >> IS THAT A MOTION?

>> WHAT HAVE WE DECIDED ON THE POINT SYSTEM NOW?

>> WE TABLED THAT. THE POINT SYSTEM IN TERMS OF HOW WE'RE GOING TO FIGURE THAT TO THE SUBCOMMITTEE.

THEY ARE COMING BACK NEXT MONTH WITH DETAILS HOW WE'RE GOING TO FIX THAT. COUNTY'S SENT MEANT, SHE THOUGHT WE SHOULD PROBABLY MOVE AHEAD. MY FEELING IS I THINK WE DO THAT, THAT'S FINE. BUT I THINK WE SHOULD TRY TO KEEP IT IN THE SPIRIT OF THE PRODUCT DEVELOPMENT PLAN AND ASK THEM MAYBE FOR SOME SPECIFICS AS TO IDENTIFYING GRANTS THAT THEY ARE GOING TO APPLY FOR, MAYBE IN KIND DONATIONS THAT PEOPLE HAVE SAID THEY WILL GIVE THEM FOR MATERIALS OR TIME.

MAKE THEM COME UP WITH SOME KIND OF CONTRIBUTION TO MATCH THAT IF THAT'S THE WAY WE'RE GOING WITH ANY OF THESE.

AT SOME POINT SOMEBODY MAY COME WITH WHATEVER MUSEUM AND THEY ARE GOING TO SAY YOU DIDN'T ASK THEM TO DO THAT AND THAT'S THE SITUATION WE'RE IN. I DON'T WANT TO SET A PRECEDENT BY GRANDFATHERING THAT IN AND ALL THE BAYWAY DOWN THE LINE.

I THINK THEY SHOULD GET THE MONEY AS WELL.

IF WE'RE GOING TO DO THIS, WE SHOULD DO IT THE RIGHT WAY.

IT'S GOING TO BE IN THIS CASE NEXT MONTH WE'LL HAVE ANOTHER MEETING. ONE OF THE FEW TIMES WE HAVE MEETINGS BACK TO BACK. WE CAN AWARD THAT TO THEM AND THEY CAN MOVE GUARD BY THE END OF THE YEAR TO DO WHAT THEY HAVE TO DO. DOES THAT WORK FOR NERVE.

>> I'D LIKE TO SEE THEM GET THE MONEY AND WE GET TO NEXT MONTH WE'LL SEE IF WE CAN'T GET THEM TO NATE INFORMATION TO KIMBERLY.

>> WE'RE ASKING THEM FOR A MATCH?

>> YES >> WE'RE GOING TO ASK THEM TO

GIVE US GRANTS? >> GRANTS THEY'VE IDENTIFIED AND MATERIALS IN KIND MATERIALS AND ALL OF THAT STUFF.

>> VOLUNTEER HOURS, WE CAN ASSIGN A DOLLAR FIGURE TO THOSE.

>> WE'LL BE ABLE TO TELL YOU GUYS WHAT THAT -- WHAT THEIR BALLPARK FIGURE OF WHAT THEIR MATCH WOULD BE BASED ON WHAT THEY GIVE US FROM THE INFORMATION THAT THEY SUBMIT TO US. REMEMBER THEY DIDN'T HAVE A FORMAL APPLICATION. AND SO THEY JUST CAME IN AND ASKED. WHAT I MAY DO IS ASK THEM TO FILL OUT THE APPLICATION WE HAVE AND TRULY USE THIS AS A PROJECT

[02:25:05]

TO SEE IF THIS WORKS. >> ALSO I THINK AS YOU SAID HOLDING THEM OR NEIGHBOR IS RECEIVING A GRANT APPROVAL HOLDING THEM ACCOUNTABLE FOR SHOWING US THEIR WILLING TONS IMPLY WITH WHATEVER WE'RE ASKING.

>> AND THAT IT'S THOUGHT THROUGH.

>> OK. ANYTHING ELSE ON THAT?

[14.  Air BNB Voluntary Collection Agreement (VCA)]

>> NUMBER 14. AIR BNB WHICH IS THE LONGEST RUN

AGENDA ITEM. >> AND WE ARE THE CLOSEST WE'VE EVER BEEN. WE ARE WAITING ONE LITTLE LOOPHOLE ON THE CONTRACT SIDE. IT'S THEM AGREEING TO SIGN THE FLORIDA OR THE SCRUTINIZE COMPANY'S CERTIFICATION.

WE'VE GOT THE AGREEMENT. IT'S JUST ADDING THAT TO THE CONTRACT FOR OUR BOARD AS THAT IS THEIR PROCESS.

AND SO WE'RE HOPING TO HEAR FROM THEM BY THE END OF THE WEEK.

AND THEN IN NOVEMBER AT THE NOVEMBER MEETING I'M HOPING THAT I CAN TELL THAT YOU THE BOARD HAS PASSED THAT AS A CONTRACT

THAT WE WILL BEGIN TO FULFILL. >> THAT'S FINE.

>> IT'S A REQUIREMENT OF FLORIDA LAW.

BUT AS WE ALL KNOW BACK AT THE END OF LAST YEAR THEY DID HAVE SOME ISSUES WITH ISRAEL AND SO WE DON'T KNOW IF THAT IS WHY THEY AREN'T WILLING TO SIGN IT OR IF THEY ARE PONDERING IT.

BUSINESS WITH THE STATE OF FLORIDA.

THERE HAS TO BE SOME DOCUMENTATION THAT THAT IS STILL WORKING BECAUSE THEY ARE STILL COLLECTING THE BED TAX.

I DON'T FORESEE IT BEING AN ISSUE.

WE'RE MAKING SURE. WE'RE BEING OVERLY CAUTIOUS WITH

THAT. >> THAT'S FINE.

[15.  Florida's First Coast of Golf Key Performance Indicators and Measurements]

>> LET'S GO TO OUR FLORIDA'S FIRST COAST OF KEY PERFORMANCE

INDICATORS AND MEASUREMENTS. >> AT THE LAST MEETING YOU ALL APPROVED THE INVESTMENT FOR FLORIDA'S MARKETING INVESTMENT.

WITH THE CAVEAT THAT WE WOULD BRING YOU BACK NEW KEY PERFORMANCE INDICATORS AND MEASUREMENTS.

AND SO WE MET WITH THEM AND DEVISED THIS NEW SHEET THAT THEY WILL BE REPORTING TO US. WHAT IS DIFFERENT IS THAT THEY ARE GOING TO BE GIVING US MORE INFORMATION ON THEIR DIGITAL TRAFFIC. MORE INFORMATION ON GOLF TOURISM ROUNDS AND EARNED MEDIA. AS WELL AS SOCIAL MEDIA INFORMATION. THEY HAVE NOT REPORTED THAT TO US BEFORE. AND THEN THEY'VE GOT A COMPETITIVE ANALYSIS THERE WITH OTHER DESTINATIONS.

WHERE NORTHEAST FLORIDA FROM IF IT'S IN COMPARISON TO OTHER DESTINATIONS THROUGHOUT THE COUNTRY.

AND WE FIGURED THAT WAS A GOOD METRIC TOO THAT WOULD CONTINUE TO SHOW US HOW AS A REGION WE'RE DOING.

SO THIS IS OPEN FOR YOUR DISCUSSION AND INPUT.

>> I HAVE A QUESTION. ON THEIR FIRST COAST OF GOLF, IS THERE A CLICK THROUGH TO OUR WEBSITE?

>> ABSOLUTELY. >> AND THEY CAN TRACK HAD TO TELL US WHAT THE CLICK THROUGH WAS OR NO.

>> >> WE CAN TRACK THIS AND THEY

CAN TRACK TOO. >> CAN WE PUT THAT ON HERE?

>> WE CAN. >> THE OTHER THING THESE TOURIST TREND , WHAT IS THE CATCH AREA FOR THAT?

WHAT IS THE COVERAGE AREA? >> THE GOLF TOURIST ROUNDS IN.

>> EVERY MONTH THE GOLF COURSES REPORT A 50-MILE RADIUS FROM THEIR COURSE. THAT'S THE DEFINITION OF A GOLF TOURIST ROUND. EVERY GOLF COURSE IS REPORTING

THAT TO THEM.% >> SO THIS IS COVERING CLAY

COWNIE. >> THIS IS I THINK CLAY COUNTY'-

>> THEY ARE REALLY HIGH. IT'S 30,000 PLUS FOR AUGUST.

THE REASON I ASK SCORING METRIC IT WOULD BE NICE IF THEY CAN PARSE DOWN THAT DATA TO CLAY COUNTY.

[02:30:02]

>> THOSE ROUNDS MAY BE ALL OF THE AREAS THAT THEY COVER.

>> BUT I REMEMBER US HAVING THAT DISCUSSION AND I JUST WANT TO CLARIFY WITH THEM THAT THAT IS INDEED CLAY COUNTY ROUNDS.

>> A ROUND, I DON'T KNOW GOLF. ONE GOLF GAME IS 18 ROUND.

>> IT'S 18 HOLES WHICH SI ROUND. >> WE'RIZATION 30,000 PLUS GAMES OF GOLF WERE PLAYED THE CLAY COUNTY.

I'M SO CONFUSED RIGHT NOW. >> IT'S LIKE 1,000 PER DAY.

I THINK WE'RE GOING TO FIND OUT THIS IS A BROADER AREA.

THIS IS NOT JUST CLAY COUNTY. WE WANT IT TO PARSE DOWN TO CLAY COUNTY SO WE KNOW WHAT OUR -- ENTR HOW MANY GOLF COURSES DO

WE HAVE GLENN. >> FOUR.

>> I CAN'T TELETHON SHADES OF GRAY ON THE SECOND PAGE WHICH ONE NORTHEAST FLORIDA IS VERSUS NATIONAL.

I PRINT AID COLOR COPY. I'M SORRY YOU DIDN'T GET THAT.

>> I CAN GUESS BUT I DON'T WANT TO JUMP TO CONCLUSIONS.

>> DID THEY SAY ANYTHING ABOUT WHY THEIR DIGITAL TRAFFIC WAS

DOWN PER MONTH. >> THAT GOES BACK TO THE VISIT FLORIDA. CAMPAIGN THIS THEY INVESTED IN.

AND THAT GRANT PERIOD IS OVER. >> NORTHEAST FLORIDA WENT DOWN WITH THE HOT SUMMER MONTHS. WAS DOING OK UNTIL JULY AND GOT

TOO HOT. >> ANYBODY HAS ANY OTHER QUESTIONS YOU CAN CERTAINLY ASK KIMLER BY ABOUT THOSE.

I'M GLAD TO SEE WE HAVE A PERFORMANCE MEASUREMENT SO THAT'S A GOOD THING. FAIRGROUNDS PASTER PLAN.

[16.  Fairgrounds Master Plan Update and Business Plan]

QUICK UPDATE ON THAT? >> FAIRGROUNDS MASTER PLAN.

WE ARE WORK DILIGENTLY AS A GROUP PARKS AND RECREATION ECONOMIC AND DEVELOPMENT SERVICES ALL OF US TOGETHER.

WE ARE GOING PROJECT BY PROJECT AS WE HAVE TOLD YOU IN THE PAST AT THE NOVEMBER MEETING I'LL BE ABLE TO GIVE YOU AN UPDATE ON THE PROJECT. WE ARE WORKING ON A BUSINESS AND MARKETING PLAN FOR THE FAIRGROUNDS.

THERE IS A LOT OF DIGGING IN WE NEED TO DO AND NOT IN A

PRESENTABLE PIECE YET. >> IT'S A BUSINESS PLAN FOR THE FAIRGROUND. WE'RE GOING TO HAVE AN ORGANIZATIONAL SECTION WHERE IT TALKS ABOUT THE STAFF, BASICALLY HIERARCHY OF THE FAIRGROUNDS AND HOW EVERYTHING WORKS THERE.

THEN THERE IS THE FEE STRUCTURE. HOW DOES ALL OF THAT WORK.

THERE IS GOING TO BE A BUDGET WHERE WE TALK ABOUT PROFIT LOSS, ALL OF THAT INFORMATION IS GOING TO BE IN THERE.

WE HAVE THE BUSINESS AND MARKETING PLAN WHERE WE TALK ABOUT WHAT OBJECTIVES WE'RE GOING TO DO FOR THE COMING YEARS AND THE TACTICS THAT WE'RE GOING TO DO TO REACH THOSE OBJECTIVES.

WHAT EVENTS WE'LL TARGET AND WHAT MARKETING MATERIALS WE'LL NEED TO DO THAT. WE'VE CREATED A SALES SHEET FACILITIES GUIDE FOR THE FAIRGROUND BECAUSE OF THE DIFFERENT SPACES THAT ARE AVAILABLE NOW.

AND THEN WE'LL ALSO THERE IS A WHOLE LITTLE OUTLINE.

THERE IS EVEN MORE AFTER THIS. >> A FIVE YEAR PLAN?

>> RIGHT NOW I JUST WANT ONE YEAR.

>> WE'VE DIVED INTO THE DETAILS OF OPERATIONS AND CRUNCHED NUMBERS AND REALLY LOOKED AT THINGS.

I'M GOING THE PRESENT TO YOU FIRST A ONE YEAR PLAN.

WE WILL DEFINITELY BE LOOKING AT THAT FIVE YEAR PLAN VERY SOON.

[02:35:01]

>> THIS MAY NOT BE PART OF THE NUMBERS YOU ARE TALKING ABOUT IN TERMS OF BUSINESS PLAN GOING FORWARD.

I WOULD SUGGEST BECAUSE WE KNOW THAT WE DO A LOT OF THINGS AT THE FAIRGROUNDS TO FOSTER ECONOMIC IMPACT THAT THOSE NUMBERS WILL BE PART OF THAT IN TERMS OF ESTIMATED ECONOMIC IMPACT SO THAT WHEN SOMEBODY SAYS TO US, YOUR DOLLARS AND CENTS DON'T MAKE IT LOOK LIKE YOU SHOLD OPERATE THE FAIRGROUNDS BECAUSE YOU ARE LOSING X, WE ADD ECONOMIC IMPACT BACK ON TOP OF THAT AND MAKES IT WORTHWHILE FOR TO US OPERATE BECAUSE OF THE AMOUNT OF MONEY THAT IT BRINGS BRINKS TO THE COMMUNITY. I WOULD THINK THAT WOULD BE PART

OF THAT. >> WE WILL HAVE THE EVENT FORMULA THAT WE USE FOR CERTAIN TYPE OF EVENTS SO EVERYONE KNOWS WHAT THAT FORMULA IS AND HOW TO CALCULATE IT.

SO EVERYONE CAN BE CONSISTENT. >> ANY QUESTIONS ON THAT?

[17.  Chamber of Commerce Visitor Center Update]

>> LET'S GET A UPDATE. >> SOME OF THESE PROJECTS.

SO WE HAD A PROCUREMENT STAFF FOO.

THE COMPANY WE PROPOSED WORKING WITH COULDN'T FULFILL CERTAIN THINGS IN THE PROCUREMENT PROCESS.

SO WE ARE BEGINNING TALKS WITH ANOTHER COMPANY TO BE ABLE TO DO THAT. SO IT'S DELAYED.

MY APOLOGIES. >> BACK TO THE DRAWING BOARD.

ALL RIGHT. AND ANYBODY HAVE ANY QUESTIONS

ON THAT? >> 18 CLAY COUNTY WELCOME

[18.  Clay County Welcome Signage]

SIGNAGE. >> THE WELCOME SIGNAGE, WE TALKED ABOUT THAT AT THE LAST MEETING.

THE BIG WELCOME TO CLAY COUNTY SIGNS.

STAFF RECOMMENDATION IS TO TABLE THAT DISCUSSION FOR A LOT OF DIFFERENT REASONS. PRIMARILY ROAD CONSTRUCTION AND SIMPLY BUDGET. THAT MAY NOT BE THE BEST USE OF DOLLARS RIGHT NOW AT THIS MOMENT.

>> WE CAN REVISIT IF SOMEBODY THINKS WE NEED TO DO THAT IN THE FUTURE. IT MAY BE SOMETHING WE NEED TO DO BASED ON EVENTS COMING IN AND THOSE THINGS.

>> OUR VISIONING IS N DONE IN M. >> ANY OTHER QUESTIONS ON THAT?

[19.  Upcoming Events Update]

IF NOT, WE'LL GO TO NUMBER 19. >> YOU SHOULD HAVE YOUR EVENTS

CALENDAR. >> IT'S PRETTY THICK.

>> IT IS VERY THICK. >> AND IF YOU ALL HAVE BEEN SNOOZING THROUGH OCTOBER, SHAME ON YOU BECAUSE THERE IS SOMETHING HAPPENING ALL THE TIME.

THIS WEEKEND IS THE FALL FESTIVAL IN ORANGE PARK.

AND THE HAM JAM AND MUSEUMS ARE OPEN.

THERE IS LOTS OF THINGS HAPPENING.

I MENTIONED THAT WE'RE DOING A BIG PUSH FOR VETERANS DAY.

THERE IS A LOT OF GREAT THINGS HAPPENING THIS FALL.

>> ON OCTOBER 31 WE HAVE OUR HALLOWEEN TRICK OR TREAT.

WE PURCHASED 4,000-POUND OF CANDY.

WE MOVE IT WITH A FORKLIFT. POUND OF CANDY.

IT'S A FREE EVENT. WE HAVE ABOUT 5,000 PLUS PEOPLE OUT THERE TRICK OR TREATING. YOU ARE ALL INVITED.

>> I'M NOT HAUNTED HOUSE THIS YEAR.

>> AND SOME OF THE NEW EVENTS THAT ARE HAPPENING KIND OF WITH THE KIND OF SPOOKY FEEL TO IT. THE TALES FROM THE CLINK IS OCTOBER 29TH. THEY ARE DOING TOURS OF THE OLD JAIL. CANDLE LIT TOURS.

IT WILL BE GREAT. A GREAT EVENT.

SO THAT IS KIND OF A BRAND NEW EVENT THAT IS HAPPENING.

THAT WE THINK WILL DEFINITELY BRING VISITORS BECAUSE OF THE UNIQUENESS OF TOURING AN OLD JAIL.

THERE IS LOT OF EVENTS AND IT GOES INTO 2020 AND THERE IS JUST A LOT OF GREAT THINGS IN THE PIPELINE FOR OUR COMMUNITY.

WE'RE REALLY EXCITED ABOUT MARKETING THAT.

>> ANY QUESTIONS ON THAT? >> COUNTY TELL US ABOUT THE FALL

FESTIVAL. >> IT'S BEEN HOPPING.

STARTS 10:00 A.M. SATURDAY MORNING AND SUNDAY.

AND WE'RE EXPECTING 40,000 PEOPLE.

AND WE'RE READY AND GRATE TO FEEL MOOSE HAVEN FOR PARK EVERYONE AND SHUTTLING PEOPLE OVER FOR US.

[02:40:01]

IT'S GOING TO BE A GOOD TIME. I WAS LOOKING BACK.

OCTOBER 26 IS GOING TO BE AT OUR CEMETERY WE'LL HAVE THAT HISTORIC WALK THROUGH THERE. IF YOU'VE NOT BEEN, I ENCOURAGE TO YOU COME. IT'S REALLY COOL.

PEOPLE GET OUT THERE AND ACT IT OUT AND TAKE IT VERY SERIOUSLY AND IT'S REALLY NICE. LOOK FORWARD TO SEEING EVERYBODY. THANK YOU.

>> WHAT IS HAPPENING AT THE THRASHER?

>> CLINT BLACK ON OCTOBE OCTOBER 25TH.

WE HAD GALLERY AS WELL. WE'VE BEEN GETTING 10-15 VISITORS A DAY. BEING UP AT THE THRASHER, THAT IS MORE THAN WE'VE HAD PROBABLY IN A COUPLE OF YEARS.

PER DAY WE'RE GETTING MORE THAN WE NEVER NORMALLY HAVE FOLKS WALKING THROUGH THE GALLERY SO IT'S A GREAT EVENT.

>> NOVEMBER 9 IS THE CONCERT. >> THE 38 SPECIAL CONCERT IS ON NOVEMBER 9. AND NOVEMBER 24 IS THE ELF ON THE SHELF. THAT'S OUR CHRISTMAS EVENT THAT

YEAR. >> AND FOR THOSE FOLKS THAT DIDN'T SEE IT, 38 SPECIAL WILL HAVE SPECIAL GUEST DONNY AND JOHNNY PABLO SANDOVAL PERFORMING WITH 38 SPECIAL.

THAT'S GIVING A BOOST IN THE TICKET SALES.

TWO YEARS AGO AFTER IRMA WE HAD THE CONCERT THEY STARTED WITH THAT AND IT WAS VERY MEMORABLE. IT SHOULD BE A GOOD NIGHT AGAIN.

>> WHAT YOU GOT? >> I JUST WANT TO MENTION THAT WE HAD THAT MILITARY EXHIBITION LAST WEEKEND.

I'M SO GLAD WE LIVE ANYWAY PEACEFUL COUNTRY AND DON'T LIVE ANYWAY WAR TORN COUNTRY. THE CAN FIRE ROCKED THE HOUSE AND SHOOK THE WINDOWS. IT WOULD BE TERRIBLE TO LIVE IN AN ENVIRONMENT LIKE THAT ON A DAILY BASIS AND I'M SO THANKFUL TO BE IN AMERICA. IT WAS LIKE THIS IS WHAT THOSE

PEOPLE OVER THERE LIVE LIKE. >> IT GAVE YOU A STARK REPRESENTATION OF WHAT IT'S LIKE TO SERVE IN A WAR ZONE AS WELL.

IT WAS SOMETHING ELSE. I THINK THEY HAD A DECENT CROWD THERE. SATURDAY LOOKED LIKE THERE WAS AT LEAST 2,000 PEOPLE WATCHING THE REENACTMENT.

HOPEFULLY IT WORKED OUT AND CONTINUE TO COME BACK.

THEY'LL CONTINUE TO TRY TO GANG EVENTS TO WORK AROUND THIS.

OUR VETERANS EXPO WAS PLENTIFUL THANK YOU FOR YOUR STAFF'S HELP THERE AT MOOSE HAVEN. IT WAS SMOOTH AND WELL RUN EVENT. WELL ATTENDED AND WE'RE LOOKING FORWARD TO AS A COUNTY PRESENTED THE VETERANS APPRECIATION EVENT AGAIN NEXT YEAR. THAT SHOULD BE GOOD.

>> WE HAVE OUR HALLOWEEN THE VETERANS THING FROM WHAT I UNDERSTAND THEY ARE GOING TO PROPOSE HAVING IT AT MOOSE HAVEN EVERY YEAR. HOPEFULLY THAT WILL BECOME A LONG STANDING EVENT. I THINK IT'S IMPORTANT THEY FIND

A HOME AND STICK WITH IT. >> I THINK EVERYBODY AGREES WITH

THAT. >> THAT ENABLES IT TO AGREEMENT WE HAVE OUR CHILI COOKOFF. I THINK EVERYBODY KNOWS ABOUT OUR EVENT. WE WERE APPROACHED WITH THE AMERICAN CORN HOLE LEAGUE TO HOLD THEIR SOUTHEAST REGIONAL CHAMPIONSHIPS AT OUR CHILI COOKOFF EVENT.

THEY ARE ESTIMATING ABOUT 1,000 ATTENDEES JUST FOR THAT PORTION COMING IN. IT'S ALL MILITARY FORCES.

SO IT'S CALLED THE ALL FORCES CHAMPIONSHIP.

BUT THEY ARE OPENING IT UP TO FIRST RESPONDERS.

SO PEOPLE CAN REGISTER THAT DAY OF.

HAD NO IDEA THAT CORN HOLE, THERE ARE FOUR YEAR COLLEGE SCHOLARSHIPS FOR CORN HOLE. HAD NO IDEA.

SO THAT EVENT APPRECIATE YOU GUYS.

>> WE'RE ON IT. >> JUST WANT TO THANK THE COUNCIL AGAIN BECAUSE AS OF LAST MONTH -- GROWING AND OF COURSE KIMBERLY AND I WE HOPE BE ABLE TO MAKE A BID PROPOSAL FOR THE WORLD CHILI COOKOFF IN A COUPLE OF YEARS.

SHE WANTS NOW AND I SAID WAIT. THAT BRINGS 400 COOK TEAMS AND THAT'S AN AVERAGE OF 150,000 PEOPLE ON OUR CAMPUS EVERY DAY FOR FOUR DAYS. THAT'S A LOT TO THINK ABOUT.

INFRASTRUCTURE AND ALL OF THAT. ANYWAYS, PLEASE COME OUT.

I'M GOING TO BE SCARY. I'M A ZOMBIE.

>> ANYTHING YOU WANT TO REMARK ON?

>> I WANT TO MENTION THAT MY KIDS ARE IN THE WRONG SPORT.

[02:45:05]

>> NOT TOO LATE TO SWITCH THEM OVER.

I WANTED TO MENTION THAT I'M PRODUCING AN EVENT THAT IS GOING TO BE CALLED JACKS PETSVILLE. IT'S GEARED TOWARDS PETS AND THERE IS GOING TO BE MUTT STRUTTING.

DOG FASHION THOUGH SHOW, UGLIEST DOG CONTEST, UGLIEST PET CONTEST. IT'S SCHEDULED FOR 2020.

RIGHT NOW WHAT I'M DOING IS I'M TRYING TO GET ALL MY SPONSORSHIP IN SO THAT I CAN MAKE THIS EVENT HAPPEN.

SO. >> EXCELLENT.

>> GOOD LUCK WITH THAT. >> THANK YOU GUYS FOR ONCE AGAIN APPOINTING ME ON THE COUNCIL. I WAS TALKING TO KIMBERLY THAT I'VE BEEN IN CLAY COUNTY FOR ABOUT TWO YEARS.

AND WE HAVE INVESTED JUST IN TWO YEARS CLOSE TO 40 TO $50 MILLION. PROJECTS GOING UP IN MIDDLE BROOK NOW. CONSTANTLY WORKING.

MY ONLY HE IS TAN SI I'M EXTREMELY BUSY BECAUSE THAT'S HOW MUCH PROGRESS WE'RE DOING. IF WE KEEP ON DOING IT, DOING IT VERY FAST AND IT WAS DIFFICULT FOR KNOW KIND OF MAKE THIS THING IN. BUT I ALWAYS WANTED TO BE PART OF THE COMMUNITY. I ON THE HOA BOARD AT THE FLEMING ISLAND COMMUNITY. SO I LOVE TO BE PART OF THE COMMUNITY AND TRY TO KNOW ABOUT WHAT IS GOING ON AND SEE HOW WE

CAN HELP. >> OBVIOUSLY YOU REPRESENT A VERY IMPORTANT CATEGORY FOR US AS FAR AS THE HOTELS ARE CONCERNED. WE NEED TO HAVE THAT VOICE AND KEEP US INFORMED AS TO WHAT IS HAPPENING IN YOUR BUSINESS AND ALSO IN THE HOTEL INDUSTRY AS A WHOLE.

SO WE APPRECIATE YOU BEING HERE MAKING TIME FOR BEING HERE.

IT'S NOT THAT BIG OF A TIME CRUNCH.

THIS TIME OF YEAR WE DO THE TWO BACK TO BACK BECAUSE WE TRY TO KEEP IT OUT OF DECEMBER AND MEET AGAIN IN JANUARY.

IT'S NOT TOO MUCH AND YOU'LL FIGURE OUT WHAT IS HAPPENING IN

TONY. >> ABSOLUTELY.

>> I KNOW WHERE TO BUILD NEXT HOTEL.

>> WE'LL TALK. >> I DID HAVE ONE OTHER ITEM.

I THINK I'M GOING TO SEND THIS BACK TO YOU KIMBERLY AND MAYBE THEY CAN ALSO PARTICIPATE IN THE PRODUCT DEVELOPMENT PLAN.

IT'S FROM MILITARY MUSEUM OF NORTH FLORIDA FROM JOHN MURPHY PRESIDENT. THEY'D LIKE TO ADD EXHIBITS.

KOREAN WAR EXHIBIT, INDIAN WARS, WORLD WAR I AND WORLD WAR II, VIETNAM, REVOLUTIONARY WAR EXHIBIT.

THEY HAVE ALL KINDS OF THINGS THEY WANT TO EXHIBIT.

THEY HAVE A DETAILED LIST IN TERMS OF MONEYS.

WE GAVE THEM A CERTAIN AMOUNT.% THEY ARE LOOKING FOR MORE TO GET BIGGER. I'M GOING GIVE THIS BACK TO YOU SO NEXT MONTH WE CAN REVIEW BASENED WHAT THEY CAN COME ONE AS FAR AS PRODUCT DEVELOPMENT PLAN.

>> WE'LL PUT THEM THROUGH SAME APPLICATION PROCESS.

>> GOOD DEAL. >> ANYTHINGS?

>> I THANK YOU FOR YOUR ATTENDANCE, YOU'RE ENTHUSIASM AND INTEREST IN MOVING FLAY CLAY COUNTY AHEAD ON THE TOURIST FRONT. IT'S ALWAYS A PLEASURE TO COME IN. THANK YOU FOLKS AND ANOTHER GOOD MEETING. WE'LL SEE YOU NEXT MONTH.

MEET AGO JUNEED.

* This transcript was compiled from uncorrected Closed Captioning.