[Call to Order]
          [00:00:13]
          GET THE MEETING STARTED, BEFORE WE START THE MEETING I WOULD LIKE TO ASK MR. DAVID DIAZ TO DO OUR INVOCATION. 
          >> THANK YOU FOR BRINGING US TOGETHER, BLESS OUR PLANS OF DELIBERATION AND BRING TO A SUCCESSFUL OUTCOME FOR THOSE WHO 
          LIVE IN THE COMMUNITY. AMEN. >> REMAIN STANDING AND JOIN ME IN THE PLEDGE. I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS ONE NATION UNDER GOD INDIVISIBLE WITH LIBERTY AND JUSTICE FOR ALL. I WOULD LIKE TO CALL TO ORDER THE TOURIST DEVELOPMENT COUNCIL MEETING NOVEMBER 5, 2025 AND AT THIS TIME I WOULD LIKE THE INTRODUCTIONS WE WILL START DOWN HERE WITH MR. PORTER. 
          >> NEIL PORTER ACCOMMODATIONS. >> WBO CITIZEN KEYSTONE HEIGHTS. 
          >> KIM EVANS. >> CLAY COUNTY COMMISSIONER 
          DISTRICT 1. >> DAVID DIAZ, CITIZEN. 
          >> 
          SPRINGS. >> STAFF IF YOU WANT TO 
          INTRODUCE YOURSELF. >> TEDDY MEYER DOORS AND 
          DIRECTOR. >> 
          >> AUDIENCE TO THE MEETING TODAY, HAPPY YOU'RE HERE TO JOIN US AND A BIG WELCOME TO OUR NEWEST MEMBER WITH GREEN COVE CITY COUNCIL, HAPPY YOU ARE HERE. SO MOVING ON TO OUR PUBLIC COMMENT PORTION OF THE MEETING IF ANYONE WOULD LIKE TO ADDRESS THE TDC PLEASE FEEL FREE TO APPROACH THE PODIUM. ALSO, JUST FOR THE RECORD, IF YOU DON'T FEEL COMFORTABLE COMING TO THE PODIUM WE HAVE COMMENT CARDS IN THE LOBBY SO IF THERE IS AN AGENDA ITEM YOU WANT TO LET US KNOW YOU SUPPORT OR OPPOSE YOU CAN SUBMIT THOSE TO US AS WELL. LAST CHANCE FOR THE FIRST PUBLIC COMMENT 
          [1.  Tourist Development Council Meeting Minutes September 3, 2025.]
SECTION. SEEING NINE WE WILL MOVE INTO THE AGENDA, AGENDA ITEM NUMBER ONE APPROVAL OF MINUTES FOR THE TDC MEETING FROM SEPTEMBER 3 FROM SEPTEMBER 3, 2025. WE HAVE A MOTION FOR APPROVAL. A SECOND BY PORTER. ALL IN FAVOR OF APPROVAL OF MINUTES FROM SEPTEMBER 3, 2025 PLEASE SAY AYE. THE MOTION 
          [2.  Wheel the World (T. Meyer)]
CARRIES UNANIMOUSLY. MOVING ON PRESENTATIONS ITEM NUMBER TWO IS GOING TO BE TEDDY MEYER THE WHEEL OF THE WORLD PROGRAM. 
          >> SO, THE PRESENTATION ON WHEEL OF THE WORLD AND WE HAVE AUDIENCE MEMBERS INVOLVED IN THE PRESENTATION. 
          >> OKAY GREAT. THANK YOU. GOOD EVENING, I AM THE TOUR IS A MARKETING MANAGER AND I HAVE SOME EXCITING NEWS ON A PROJECT WE COMPLETED IN PARTNERSHIP WITH WHEEL OF THE WORLD. WE WERE ABLE TO COLLABORATE WITH 30 LOCAL IS MRS. AROUND CLAY COUNTY INCLUDING ATTRACTIONS, RESTAURANTS, ACTIVITIES AND PARKS. OKAY THERE WE GO. FOR THOSE UNFAMILIAR WHEEL OF THE WORLD IS A GLOBAL TRAVEL PLATFORM ONLINE THAT HELPS PEOPLE WITH VARIOUS ABILITIES PLAN AND BOOK ACCESSIBLE EXPERIENCES. THE PROBLEM THEY ARE SOLVING IS ONE THAT IMPACTS SCHOOL BULLYING. OFTEN, INFORMATION IS UNRELIABLE , INCONSISTENT AND NOT AVAILABLE FOR THOSE WITH DISABILITIES ONLINE. ON TOP OF THAT THESE DISABILITIES DIFFER FOR EVERY TRAVELER. NOT TO MENTION THIS IS A HUGE OPPORTUNITY TO GET INTO THE NICHE OF A GLOBAL MARKET WHERE 30% OF PEOPLE IN THE U.S. 
          ALONE HAVE SOME TYPE OF VARIOUS ABILITY THAT REPRESENTS 58 BILLION IN THE MARKET. SO, THEIR PLATFORM HAS DESTINATIONS, 
          [00:05:10]
HOTELS, RESTAURANTS AND ACTIVITIES. IT ALLOWS FOR PEOPLE TO FILTER BY THEIR SPECIFIC MEANS SUCH AS WHEELCHAIR ACCESS, VISUAL OR HEARING SUPPORT OR COGNITIVE ABILITIES. BY PARTNERING WITH THEM WE HAVE MADE CLAY COUNTY PART OF A TRUSTED INTERNATIONAL PLATFORM GIVING TRAVELERS DETAILED ACCESSIBILITY INFORMATION BEFORE THEY EVEN ARRIVE. SO HERE IS A LOOK AT WHAT OUR LANDING PAGE ON WHEEL OF THE WORLD ACTUALLY LOOKS LIKE. YOU CAN SEE WE HAVE HOTELS, ACTIVITIES AND RESTAURANTS AND WITHIN EACH OF THE LINKS IS A LIST OF DIFFERENT ACTIVITIES AND IN TOTAL WE HAVE 30. THIS IS JUST ANOTHER VIEW OF WHAT THAT LOOKS LIKE ON THEIR WEBSITE. SO, WHAT OUR DESTINATION HAS ACHIEVED IS ACCESSIBILITY INFORMATION THAT IS ORGANIZED AND SIMPLE AND IN ADDITION TO THAT EVERYONE WHO HAS PARTNERED WITH US HAS ACCESSIBLE TRAINING FOR ALL EMPLOYEES. SO, THESE ARE THE MUNICIPALITIES AND ORGANIZATIONS THAT PARTICIPATED IN THE PROGRAM AND THEIR WILLINGNESS TO OPEN UP THEIR DOORS AND ALLOW WILL OF THE WORLD ASSESSORS TO COME ASSESS THE PROPERTIES MADE IT ACCESSIBLE WITH WILLINGNESS TO DO THAT MAKES CLAY COUNTY MORE 1 INCLUSIVE. WITH THAT BEING SAID 
          I WILL OPEN UP FOR QUESTIONS. >> QUESTIONS? 
          >> I'VE GOT ONE. YOU MENTIONED FIRST THIS IS AWESOME AND I AM APPRECIATIVE OF STAFF FOR TAKING THIS ON AND ALSO THE VISIBILITY OF THE PUBLIC WE ALSO HAVE ON THE COUNTY WEBSITE WE HAVE ADDED CLAY WITHOUT BARRIERS SO GO TO CLAY COUNTY GOVERNMENT ONLINE AND YOU CAN SEE ANOTHER LIST OF PARKS AND PROGRAMS AND EVENTS IN CLAY COUNTY THAT ARE ACCESSIBLE FOR PEOPLE WITH SPECIAL NEEDS SO THIS IS GREAT. THROUGH THIS YOU MENTIONED TRAINING PEOPLE WHO PARTNER WITH US. IS THE LIST OF THOSE PARTNERS TO GET THAT TRAINING OR ANY BUSINESS WHAT DOES THAT LOOK LIKE? 
          >> EVERY BUSINESS WHO PARTNERED THROUGH WHEEL OF THE WORLD HAS ACCESS TO THEIR OWN PARTNER PORTAL SO WITHIN THEIR PORTAL WHEEL OF THE WORLD HAS PROVIDED TRAINING WHICH IS I BELIEVE COURSE VIDEOS THAT THEY CAN PROVIDE TO EACH EMPLOYEE AND IT GIVES THEM MORE DETAILS ON HOW TO BETTER SERVE PEOPLE WITH DIFFERENT ABILITIES AND INTO THEIR ORGANIZATION AND AT THE 
          END THEY EVEN GET A CERTIFICATE. >> MY NEXT QUESTION WOULD BE IS THERE A FOLLOW-UP OR WILL WE DO THIS AGAIN OF THEIR PEOPLE FOLLOWING ALONG LIKE ME AND I WOULD LOVE FOR MY BUSINESS TO DO 
          THIS. HOW IS THAT? >> IF YOUR BUSINESS HAS FEAR OF MISSING OUT, YOU ARE ABLE IF WE GET RIGHT NOW WE HAVE 30 LET'S SAY WE GET FIVE OR 10 MORE WE CAN DO INCREMENTALLY INVITE WILL OF THE WORLD BACK TO COME AND ASSESS THOSE SITES AGAIN. SO OUR I GUESS IT'S KIND OF LIKE A SUBSCRIPTION, BUT IT RENEWS ANNUALLY. IF WE DON'T RENEW IT'S FINE BUT WE CAN ALWAYS COME BACK AND LET THEM COME AND ASSESS THE DESTINATION. OUR LANDING PAGE LIVES ON THERE FOREVER. 
          >> DEFINITELY THIS IS SOMETHING THE CHAMBER WOULD BE ALL OVER. 
          BROUGHT THAT TO THE CHAMBER SAID WE ARE DOING THIS, THEY HAVE A BIG NET ESPECIALLY FROM A BUSINESS PERSPECTIVE. ANY OTHER 
          QUESTIONS? GREAT WORK GOOD JOB. >> AT THIS TIME I WOULD LIKE TO INVITE ANY ORGANIZATIONS OR BUSINESSES FROM THE AUDIENCE TO COME AND TAKE A PHOTO WITH THE BOARD WE HAVE THE WINDOW CLINGS TO SET UP AT THEIR SITE SO THEY CAN INDICATE THEY ARE A DESTINATION VERIFIED LOCATION WITHIN CLAY COUNTY. 
          >> MEMBERS OF THE COUNCIL MEET ME IN FRONT OF THE DAIS WE WILL TAKE A PHOTO. 
          >> YES, THANK YOU. 
          [3.  Advance Travel & Tourism Marketing Update (K. Stichtenoth)]
          [00:11:26]
          >>> MOVING ON ITEM NUMBER THREE THE ADVANCED TRAVEL AND TOURISM 
          MARKETING UPDATE. >> ALL RIGHT, THANK YOU. MY NAME IS KYLE STICHTENOTH SENIOR DEFENSE DIRECTOR FOR FULL SERVING MARKET IS AGENCY. WORKING WITH THE CLAY COUNTY TEAM FOR QUITE SOME TIME, JOINING YOU REMOTELY LAST TIME, HAPPY TO BE HERE IN PERSON SO YOU CAN LOOK ME IN THE FACE, ASK QUESTIONS AND GET TO KNOW EACH OTHER A LITTLE BETTER. WITH THAT WE WILL WALK THROUGH THINGS AT A HIGH LEVEL. I WANT TO DECONSTRUCT THE OVERALL STRATEGY AND APPROACH TO MARKETING FOR TOURISM IN CLAY COUNTY. WE TRY TO TAKE A STRATEGIC BUSINESS MINDED APPROACH WITH THE GOAL HOW DO WE DRIVE OVERNIGHT VISITATION? HAD WE MAKE ALL THINGS IN THE COMMUNITY MORE VIBRANT AND ACCESSIBLE FOR PEOPLE OUTSIDE AND RESIDENTS THAT ARE LOCAL UNDERSTANDING WHAT'S GOING ON. WE WILL WALK THROUGH THE GENERAL APPROACH. WE TRY TO LOOK AT THE OVERALL TRAVEL CYCLE LIKE A MARKETING FUNNEL IN SALES WITH THE STREAM PLAN BOOK AND SHARE MODEL WHEEL WHERE WE TRY TO CREATE AWARENESS FOR WHAT'S GOING ON IN CLAY COUNTY WHAT YOU HAVE TO OFFER, GIVE VISITORS SOMETHING TO UNDERSTAND EXPLORE AND PLAN AROUND AND THEN MAKING IT EASY TO BOOK AND ENJOY A STAY AND COMPLETE THE CIRCLE WITH CONTENT WHICH DOES THE SAME THING OVER AND OVER AGAIN. AS WE LOOK AT THE APPROACH FOR CLAY COUNTY SPECIFICALLY UNDERSTANDING WHAT IS THE STORY? WHY DO PEOPLE COME VISIT? WHAT WE WANTED TO HIGHLIGHT AND SHOWCASE IS THE NATURAL BEAUTY YOU GUYS HAVE, YOU ARE NOT A CONCRETE FLOOR YOU ARE A BEAUTIFUL OUTDOOR ACTIVITY DRIVEN FLORIDA. LAID-BACK VIBE YOU HAVE HISTORY WITH COOL OUTDOOR ACTIVITIES ST. JOHN'S RIVER ALL THE WATER THAT IS THE APPEAL THAT CAN DRIVE PEOPLE. 
          UNDERSTANDING THAT AND BUILDING A MARKETING AND MESSAGING PLAN HOW DO WE CREATE AWARENESS AND EXCITEMENT? HOW DO WE CREATE ACTION? AND REPEAT THE CYCLE. FIRST THING WE WANT TO DO IS UNDERSTAND THE AUDIENCE . WE USE A VARIETY OF TOOLS TO DO THIS. 
          WE HAVE A BUNCH OF DATA SOURCES, A TOOL WE TALKED ABOUT BEFORE AND YOU CAN SEE SCREENSHOTS THIS IS A MOBILE DEVICE VISITATION MEASURE MONITORING TOOL AS YOUR MOBILE PHONES TRAVEL WITH YOU IT IS TRACKING YOUR MOVEMENTS AND UNDERSTANDING WHERE YOU'RE COMING FROM WHERE YOU ARE GOING SO ON AND SO FORTH. THE FIRST PART OF THIS THE UPPER SUBURBAN DIVERSE FAMILIES AND BLUE-COLLAR SUBURBS THAT SOME OF THE INFORMATION THAT THE PROFILES OF THE DEVICES THAT COME TO CLAY COUNTY. WE HAVE TO UNDERSTAND WHO WAS COMING AND WHAT DO THEY CARE ABOUT? GETTING A BASIC POFILE OF WHO THE VISITOR LOOKS LIKE ALLOWS US TO REFINE TARGETING AND MESSAGING AND ALL OF THOSE THINGS. BELOW THAT IS THE TOP 20 VISITOR ORIGIN MARKETS. YOU CAN SEE THE HEAT MAP. NO SURPRISE THAT ORLANDO IS A BIG DRIVER. MIAMI IS A BIG DRIVER , MIAMI THE DARK PURPLE, SECONDARY MARKETS TALLAHASSEE AND ATLANTA WHEN PEOPLE VISIT HERE THOSE ARE THE TOP PLACES THEY ARE COMING FROM. ON THE LEFT-HAND SIDE IS THE OVERVIEW ON TARGET AUDIENCE APPROACH , TAKE THE INFORMATION, TALK WITH PEOPLE HERE TO UNDESTAND THE AUDIENCE. WE HAVE TWO BASIC GROUPS. ONE IS FAMILIES AND TWO IS OUTDOOR ACTIVITY FOR PEOPLE 
          [00:15:02]
WHO ENJOY OUTDOOR ACTIVITIES. THOSE ARE THE MAIN AUDIENCES AND YOU CAN SEE THE GROUP OF DESTINATIONS THAT ARE PRIME TARGET MARKETS. IF WE UNDERSTAND WHO NEXT WHAT DO WE TELL THEM ? WHAT DO WE COMMUNICATE? AS WE LOOK AT THE MESSAGING IT'S THE TWO BUCKETS OF FAMILY AUDIENCE AND OUTDOOR AUDIENCE AND THERE IS OVERLAP BECAUSE FAMILIES LIKE TO DO OUTDOOR THINGS BUT WE WANT TO MAKE SURE WE SHOWCASE FAMILIES DOING THOSE THINGS AND WE ARE SHOWCASING THE NATURAL BEAUTY A FEW MONTHS AGO WE HAD WINGARD DO A PHOTO SHOOT. YOU CAN SEE THOSE IMAGES MAKING ITS WAY INTO THIS SHOWCASING CLAY COUNTY IN A VERY AUTHENTIC WAY. 
          THOSE ARE THE MESSAGES WE LEAD WITH ACROSS A VARIETY OF PLATFORMS WE'RE GOING AFTER WITH MARKETING MESSAGING. BUT THERE'S A LOT OF CHANNEL OPTIONS SO THIS REPRESENTS THE MANY THINGS ADVANCED TRAVEL AND TOURISM CAN DO. THESE ARE THE MOST COMMON ONES. IT USED TO BE EASY YOU CAN PLACE ADS IN NEWSPAPERS OR LOCAL TV AND NOW SOME PEOPLE ARE ON TIKTOK AND SOME ON SOCIAL AND SOME ARE USING CHATGPT. FRAGMENTATION IS CRAZY. THE JOB IS TO FIGURE OUT WHAT ARE THE MOST EFFECTIVE CHANNELS FOR CLAY COUNTY REACHING PEOPLE THAT MATTER MOST WHO ARE MOST LIKELY TO BE VISITORS. SO THE CHANNELS WE HAVE FOCUSED ON OR TRIED-AND-TRUE ONES THAT PERFORM WITH ONLINE DISPLAY VIDEO ADS AUDIO ADS SOCIAL MEDIA AND EMAIL AND WE WILL WALK THROUGH A HIGH LEVEL OF WHAT WE ARE DOING, THEY WORK AND RESULTS OVER THE QUARTER OF Q3. LOOKING AT Q3 PERFORMANCE ANY OF THE ADS YOU WOULD SEE ON THE WEBSITES. YOU GO ON THE INTERNET TO LOOK AT BLOGS AROUND COOKING OR OUTDOOR ADVENTURE OR FISHING OR ENTERTAINMENT SITES AND YOU SEE THE SQUARE ADS THAT'S WHAT WE ARE DOING HERE. TARGETING AGAIN TO PEOPLE WHO HAVE FAMILIES LOOKING TO POTENTIALLY TRAVEL WITH OUTDOOR ENTHUSIASTS ACROSS WEBSITES AND REMEASURE AND IF YOU RAISE. IMPRESSIONS, CLICKS AND CTR, THE STATS. IMPRESSIONS IS A ADS SERVED , PERSON ON A PHONE OR COMPUTER THEY SEE THE AD THAT COUNTS AS ONE IN PERSON, WE SERVED ALMOST 3 MILLION IMPRESSIONS. OF THOSE, 33,000 PEOPLE CLICKED ON THESE ADS THAT IS A REALLY GOOD SIGNAL WE HAVE ALIGNMENT WITH WHO WE ARE TARGETING, THE MESSAGE BECAUSE THEY ARE CLICKING THROUGH IT AT A HIGH RATE, THE INDUSTRY BENCHMARK IS .1 UP TO POINT TO WE ARE AT 1.13 CLICK THROUGH RATE 'S WE ARE GETTING REALLY GOOD ENGAGEMENT WHICH IS GREAT. THE GOAL IS TO CREATE AWARENESS, NO DIFFERENT THAN WORDS ON THE SIDE OF THE ROAD, THE CLICK IS A BONUS GETTING PEOPLE TO COME TO THE WEBSITE WHERE THEY CAN EXPLORE. THE NEXT THING WE ARE DOING IS VIDEO ADS, A COMBINATION FROM YOUTUBE WHICH IS THE SECOND LARGEST SEARCH ENGINE IN THE WORLD ALSO A SOCIAL MEDIA PLATFORM AND ALSO STREAMING VIDEO. 'S WHEN YOU WATCH SHOWS ON THE TV USING A STREAMING APP YOU ARE GETTING AT PLACEMENT. AGAIN THE TARGET IS FAMILIES AND OUTDOOR ENTHUSIASTS BUT THE GOAL IS REALLY JUST ARE THEY WATCHING VIDEOS , YOU CAN SEE WE DELIVERED 750,000 VIDEO VIEWS ON THESE PLATFORMS AND THE GOAL IS NOT NECESSARILY CLICKS , IT'S HARD TO CLICK ON A TV. THERE ARE WAYS TO DO THAT ESPECIALLY IN YOUTUBE , BUT THE GOAL IS PEOPLE ARE WATCHING THE VIDEOS. THAT'S ONE OF MY FAVORITE RING TONES. IT MAKES ME WANT TO GO ON VACATION IT'S GREAT. THE COMPLETION RATE IS 94.3% ABOVE THE INDUSTRY BENCHMARK SO A GREAT JOB CREATING AWARENESS OF CLAY COUNTY AS AN OPTION FOR PEOPLE TO EXPLORE ANOTHER GOOD OUTDOOR LAID-BACK ADVENTURE. SAME PREMISE WITH STREAMING AUDIO. PROBABLY FAMILIAR WITH SPOTIFY OR PANDORA PEOPLE CAN STREAM MUSIC OR PODCAST , SPOTIFY IS A PLATFORM WE USE TO GO AFTER THE SAME PEOPLE'S WE LISTEN TO YOUR PODCAST OR DRIVE TO WORK WE ARE ABLE TO SNEAK IN ADS ABOUT WHAT'S GOING ON IN CLAY COUNTY. 283,000 IMPRESSIONS OR ADS WERE DELIVERED ON THESE PLATFORMS WITH 165 CLICKS , BUT THE GOAL ARE THEY LISTENING ARE REDELIVERY THE AD TO THE RIGHT PEOPLE SO, HAPPY WITH THE WAY THIS CAMPAIGN IS PERFORMING. 
          FINALLY SOCIAL MEDIA, THIS IS WHERE WE TALK ABOUT THE WHEEL 
          [00:20:07]
COME THE FIRST PART BEING DREAM THIS IS WHERE WE DIVE DEEPER INTO THE PLAN SOCIAL MEDIA GIVES MORE REAL ESTATE TO TELL STORIES , THE DEPTH GOES DEEPER AND WE HAVE PEOPLE THAT ARE IN A PLACE WHERE THEY HAVE TIME, YOU ARE ON SOCIAL MEDIA YOU HAVE TIME TO KILL SO WE ARE ABLE TO DO MORE BLOG CONTENT DEEPER CONTACT EVENT SPECIFIC CONTENT WE USE FACEBOOK AND INSTAGRAM IS WHAT WE DRIVE THERE STILL THE MOST COMMON AND YOU MAY HEAR ABOUT OTHER PLATFORMS BUT FACEBOOK AND INSTAGRAM ALLOW US TO REACH OUT TO THOSE PEOPLE AGAIN TARGETING IT'S THE SAME LOOKING AT FAMILIES AND OUTDOOR ENTHUSIASTS. THE GOAL IS TO GET DEEPER TO ENGAGE AND WE WON'T BE ABLE TO CONSUME BE SHARING POSTING COMMENTING, THOSE SORT OF THINGS ARE IMPORTANT. AS WE LOOK AT THE MEASUREMENT TOOLS WE ARE LOOKING AT HOW MANY ADS, 1.8 MILLION OR 1.9 MILLION. ALMOST 50,000 LINK CLICKS DRIVING INTO SOCIAL MEDIA AND ALSO CLAY COUNTY VISIT EXPLORE CLAY COUNTY WEBSITE. ON THAT YOU CAN SEE HOW WE MEASURE THE ENGAGEMENT IN THE DARK BLUE POST REACTIONS, SOMETIMES THUMBS UP OR A HEART , 192 PEOPLE SAVE THE POST. 356 PEOPLE SHARED THE POST AND WE ARE LOOKING AT COMMENTS AS WELL. WE WORK CLOSELY WITH CLAY COUNTY TOURISM TO UNDERSTAND WHAT WE NEED TO BE POSTING, THEY DO A GREAT JOB COMING UP WITH ORGANIC CONTENT THAT WE CAN TAKE AND PUSH OUT TO PEOPLE AND UNDERSTANDING WHAT'S GOING ON. 
          FINALLY EMAIL MARKETING FROM A TACTIC PERSPECTIVE FIRST OF ALL I LOVE THE PROFESSIONAL LOOK AND FEEL. I TALKED ABOUT THE PHOTO SHOULD WE DID. GREAT IMAGES WE ARE USING HERE TO COMMUNICATE HIGH LEVEL OF WHAT IS GOING ON IN CLAY COUNTY. LOOKING AT TARGETED EMAIL WE ARE TRYING TO IDENTIFY WHAT ARE THE MARKETS WE CAN GO AFTER TO TELL A STORY ABOUT ESCAPING AND ENJOYING CLAY COUNTY. ORLANDO IS ONE WE HAVE FOCUSED IN ON WITH STRONG PERFORMANCE. THIS IS A CONTRAST TO WHAT YOU EXPERIENCE IN ORLANDO WITH TRAFFIC JAMS. THAT'S NOT HERE AND PEOPLE IN ORLANDO WANT TO ESCAPE THAT. SO THIS IS A CAMPAIGN DRIVEN 40% OPEN RATE WITH THE INDUSTRY BENCHMARK ON EMAIL MARKETING OPEN RATES 17 TO 30% SO WE ARE EXCEEDING THAT SIGNIFICANTLY. 
          THIS IS AN EXAMPLE OF GREAT MESSAGING, GREAT TARGETING AND UNDERSTANDING WHAT'S GOING TO APPEAL TO PEOPLE 'S WAY OF GOOD ALIGNMENT DRIVING THE RESULTS. 27,000 PEOPLE OPEN THE EMAIL, IT HUNDRED 25 CLICKS WITHIN THAT TO COME TO THE CLAY COUNTY WEBSITE DRIVING ENGAGEMENT TELLING A STORY ABOUT GETTING AWAY TO HAVE A CHILL AND CALM RELAXING ESCAPE TO CLAY COUNTY. THOSE ARE SOME OF THE TACTICS WE DO AT A HIGH LEVEL. THERE IS NOT ONE WAY TO DO MARKETING THERE'S A LOT OF RIGHT WAYS AND OUR JOB IS TO CONSTANTLY EVALUATE WHAT WE SEE FROM A PERFORMANCE PERSPECTIVE WORKING CLOSELY TO UNDERSTAND WHAT DOES THAT LOOK LIKE WHAT ARE WE SEEING AND MAKE ADJUSTMENTS . I JOKE WE WILL COME UP WITH A 12 MONTH PLAN BUT IF WE DON'T ADJUST THE PLAN WE ARE NOT DOING A GOOD JOB EVALUATING THE DATA MAKING SMART DECISIONS. THE BULK OF WHAT WE DO IS TARGETED OUTSIDE OF THE AREA, ORLANDO, TAMPA, TALLAHASSEE, ATLANTA. WE ALSO DO A CAMPAIGN MORE LOCALLY FOCUSED I THINK IT IS IMPORTANT THE LOCAL COMMUNITY BE AWARE OF WHAT'S GOING ON WEATHER EVENTS AND FESTIVALS OR JUST UNDERSTANDING THE OPPORTUNITY THAT EXISTS IN OUR OWN COMMUNITY SO WE DO THE HAY NEIGHBOR CAMPAIGN. THIS IS GOING TO SHOWCASE A LOT OF LOCAL COMMUNITIES DELIVERING 730,000 IMPRESSIONS HERE , GETTING 2.45% ENGAGEMENT THE HAY NEIGHBOR CALLOUT IS EASIER FOR PEOPLE TO LEAN INTO BECAUSE THEY FEEL THEY ARE BEING SPOKEN TO DIRECTLY. WE DO THIS ON DISPLAY AND SOCIAL AND IT IS AN EFFECTIVE WAY TO KEEP THE LOCAL COMMUNITY ENGAGED IN WHAT'S GOING ON. PARTNERSHIP WITH SPORTS RADIO IN THE FALL IT IS BIG TIME AND WE KNOW THE CLAY COUNTY GUY WAS KIND ENOUGH TO RECORD SOME ADS FOR US. 
          >> WHAT'S HAPPENING BEAUTIFUL PEOPLE THIS IS YOUR MAIN MAN AND 
          [00:25:03]
COOL AIR, OPEN TRAILS THE PERFECT FLORIDA WINTER SUNSHINE IT'S THE SEASON TO GET OUTSIDE AND EXPLORE CLAY COUNTY. 
          CHRISTMAS PARADES THE HOMETOWN FESTIVALS TO HOLIDAY MARKETS AND LOCAL THEATER SHOWS HOLIDAY MAGIC IS LIGHTING UP EVERY CORNER OF CLAY COUNTY GET OUTSIDE TO GET MOVING AND GET ACTIVE COME SEE EVERYTHING HAPPENING THIS SEASON AT EXPLORE 
          CLAY ONLINE. >> WE LIKE THOSE. WE THINK IT IS A GOOD WAY TO GET LOCAL JACKSONVILLE AREA COMMUNITY WITH WHAT'S GOING ON DOWN HERE THEIR SETTING DEVELOPMENT HAPPENING AND IT'S A GOOD WAY TO INTRODUCE PEOPLE TO A PLACE THEY MAY WANT TO LIVE SO THAT'S PART OF A LOCAL STRATEGY. SO THAT IS A HIGH-LEVEL STRATEGY, TACTICS, HOW DO WE MEASURE WHAT WORKS? THAT'S THE REAL IMPORTANT PART OF THIS. THREE KEY MEASUREMENT TOOLS IN UNDERSTANDING WHAT'S WORKING AND HOW TO ADJUST. 
          FIRST, THE WEBSITE DATA WILL DIG INTO THAT, GOOGLE ANALYTICS MEASURES EVERYTHING THAT HAPPENS WITHIN THE WEBSITE. I MENTIONED PLACER A.I. , WE CAN ALSO LOOK AT HISTORICAL DATA IN TERMS OF VISITATION FROM MARKETS. FINALLY, WE HAVE OUR LODGING AND TAX COLLATION DATA. THAT'S THE EASIEST WAY TO LOOK AT THIS DO WE SEE INCREASING OCCUPANCY AND STAY RATE AT HOTELS THAT'S IMPORTANT TO THE EQUATION. WE WILL LOOK AT THE FIRST TWO BECAUSE THOSE ARE THE ONES WE HAVE ACCESS TO AND CONTROL. 
          WEBSITE TRAFFIC THERE'S A LOT OF STUFF GOING ON. THIS IS THE WEED PART OF THE CONVERSATION, THE SQUIGGLY LINES THAT'S GOING TO MEASURE THE DIFFERENT CHANNELS OF TRAFFIC COMING INTO YOUR WEBSITE, SOCIAL MEDIA , DISPLAY, I COME TO THE WEBSITE AND TYPE THE WHOLE THING IN. WHAT'S REALLY IMPORTANT IS THE PERFORMANCE YEAR-OVER-YEAR AND YOU CAN SEE THE BARS , THE DARK BLUE THIS YEAR AND THE LIGHT BLUE IS THE PREVIOUS. INCREASING TRAFFIC ACROSS THE BOARD, THE GOAL IS TO MAKE SURE WE DRIVE TO MAKE AND WE SEE 137% INCREASE IN KEY EVENTS PEOPLE COMING INTO WEBSITES. TINY LITTLE NUMBERS ACROSS THE BOTTOM THOSE ARE ALL THE INCREASES WE HAVE SEEN WITH TOTAL USERS AND NEW USERS ON THE WEBSITE. IT'S ONE THING TO DRIVE TRAFFIC TO THE WEBSITE IF PEOPLE COME TO THE STORE BUT THEY DON'T BUY ANYTHING THAT DOES NOT DO ANY GOOD SO WE WANT TO MAKE SURE WHEN PEOPLE COME TO THE WEBSITE THEY'RE DOING SOMETHING IMPORTANT SO WE SET UP KEY CONVERSIONS TECHNICAL CODE TO TRACK WHAT PEOPLE ARE DOING. 
          YOU GO TO THE WEBSITE EVERY CLICK YOU DO IS MEASURED SO THAT'S WHAT WE ARE DOING AND WE HAVE IDENTIFIED A HANDFUL OF THINGS WE THINK ARE LEADING INDICATORS FOR THE SUCCESS OF VISITATION. THESE ARE OUTBOUND ACTIVITY PARTNER CLICKS. COME TO THE WEBSITE AND THINGS TO SPECIFICALLY DO HERE, SOME PEOPLE IN THE LODGING SPACE ON THE PANEL IN THE AUDIENCE HOW MANY PEOPLE DO WE TAKE INTO THE WEBSITE TO LOOK AT PLACES TO STAY? IF I LOOK AT HOTEL OPTIONS THERE'S A GOOD CHANCE I'M SERIOUS ABOUT VISITING AND THAT IS A POSITIVE INDICATOR IN TERMS OF SUCCESSIVE CAMPAIGNS. FROM THOSE THINGS TO VISITOR GUIDE DOWNLOADS TO DINING AND THINGS TO DO ACTION IN THE AREA THOSE ARE THINGS WE MEASURE TO UNDERSTAND WHAT'S PERFORMING AND ARE WE GETTING THE RESULTS WE WANT AND AS I MENTIONED EARLIER 137% INCREASE IN THE MEASURABLE EVENTS THAT WERE IDENTIFIED. REALLY HAPPY WITH WHAT WE ARE SEEING YEAR-OVER-YEAR PERFORMANCE. FINALLY PLACER A.I. AS YOU TRAVEL AROUND THE WORLD WE LOOK AT THE TOP MARKETS THE TOP 20 OVERNIGHT TRIP VISITATION MARKETS COME OVERNIGHT KEY SO THAT'S LEADING TO THE BED TAX. ORLANDO AND MIAMI ARE THE TOP TWO NOT ONLY THE TOP TWO BUT THEY ARE UP 12.4% AND 14.9% YEAR OVER YEAR, THE MESSAGING IS WORKING WITH MORE PEOPLE COMING AND THAT'S EXACTLY WHAT WE WANT. YOU CAN SEE A POSITIVE TREND VERY MUCH DOWN THE LINE WITH A FEW EXCEPTIONS ATLANTA AND NEW YORK ARE DOWN. THOSE ARE INTERNATIONAL HUBS FOR TRAVEL NOT SURPRISED WE HAVE SEEN A LARGER INDUSTRY TREND PULLED BACK. SOME OF THE FOLKS IN THE ATLANTA AREA ARE SEEING BIG DECLINES SO I'M NOT SURPRISED BY THAT. THIS IS A VALIDATOR FOR US WHAT WE AND WHERE WE ARE TARGETING AND THE MESSAGES WE ARE SENDING OR WORKING BECAUSE THOSE DEVICES MAKE IT HERE AND WE ARE MEASURING THEM. THAT PRETTY MUCH 
          [00:30:03]
WRAPS IT UP. DO WE HAVE ANY QUESTIONS? 
          >> QUESTIONS FOR KYLE. >> THANK YOU, THIS IS AWESOME. 
          HAVE YOU SEEN OTHER COUNTIES , BOARDS LIKE US ADVERTISE EVENTS TO GET THOSE REGIONAL AND NATIONAL? 
          >> THE TREND RATE HAS BEEN A PULLBACK FROM A LARGER REGIONAL FOCUS TO A MORE DRIVE MARKET APPROACH. HONESTLY SOME OF THE MORE RURAL DESTINATIONS THAT ARE MORE AFFORDABLE FROM A TRAVEL PERSPECTIVE THAT HAVE BEEN DOING WELL SO IF YOU HISTORICALLY FOCUS ON LET'S SAY A D.C. MARKET OR CHARLOTTE IS A LITTLE BIT MORE OF AN ASK TO GET PEOPLE TO MAKE THAT LONG OF A TRIP WHEN THEY LOOK AT BUDGETS AND TRY TO BE MORE CONSCIOUS OF THAT. 
          THAT'S WHERE WE HAVE SORT OF SAID HEY TALLAHASSEE ORLANDO TAMPA WHICH IS CLOSER DRIVE MARKET IS GOING TO GIVE US BETTER RETURN ON INVESTMENT AND WE HAVE SEEN THAT REGIONALLY THROUGHOUT THE SOUTHEAST. THE BIGGER AIRPORT INTERNATIONAL TIME MARKETS HAVE SEEN A DECLINE YEAR-OVER-YEAR WHERE THE MORE RURAL AFFORDABLE LAID-BACK ENVIRONMENTS ARE DOING BETTER. 
          >> RIGHT NOW WE ARE ADVERTISING THE IDEA OF CLAY COUNTY AND LOCALLY WE ARE ADVERTISING A THERE IS A FESTIVAL HERE DO YOU SEE OTHER COMMUNITIES DOING THE OPPOSITE WHERE THEY SAY HERE IS THE FESTIVAL MAYBE THE FAIR OR THE FALL FESTIVAL WHATEVER IT MIGHT BE AND PUSHING IT OUT TO THE DRIVABLE PLACE ? 
          >> I THINK IT DEPENDS ON THE FESTIVAL AND THE EVENT THAT'S THE APPEAL AND WE HAVE USED PLACER AS A TOOL TO UNDERSTAND. 
          IF YOU HAVE HISTORICAL DATA FROM YEARS PAST LOOKING AT WHERE ARE THE PEOPLE COMING FROM? LOCAL ARE TRAVELING TWO OR THREE HOURS AND IS THERE OPPORTUNITY TO GET THEM TO STAY OVERNIGHT AND MAKE A LONG WEEKEND. I WOULD POINT BACK TO THE DATA IN TERMS OF FIGURING THAT OUT. I THINK THAT'S THE BEST WAY FOR ME TO 
          ANSWER. >> DO YOU SEE OTHER COMMUNITIES DOING THAT? WE DON'T HAVE DISNEY WORLD OR THOSE KINDS OF THINGS BUT DO YOU SEE COMMUNITIES ADVERTISING THE 
          STATE FAIR OR FESTIVAL ? >> CASE-BY-CASE WHICH GOES BACK TO HOW BIG THE EVENT IS LIKE WE TRY TO TAKE AN INDIVIDUAL APPROACH TO THINKING ABOUT THAT AND WHAT DOES THE DATA SAY HISTORICALLY FOR SOMETHING LIKE THAT? THERE'S A LOT OF FESTIVALS AND EVENTS IN A LOT OF COMMUNITIES. YOU HAVE TO HAVE SOMETHING SPECIFICALLY UNIQUE TO GET PEOPLE TO TRAVEL WE PARTNER WITH SOMEBODY FROM NORTH GEORGIA WITH A HUGE OKTOBERFEST AND FOR THEM THEY CAN PULL LARGER BECAUSE OF WHAT THEY BRING TO THE TABLE, BUT A LOT OF COMMUNITIES HAVE OKTOBERFEST SO WHAT IS IT YOU HAVE THAT'S DIFFERENT AND UNIQUE TO CAUSE SOMEBODY TO SAY IT'S WORTH A LONGER DRIVE IN OF THOSE THINGS ALIGNED WE DO THAT FOR OTHER PARTNERS AS WELL. 
          >> WORKING, WE FINISHED THE FALL FESTIVAL WORKING ON THE CHRISTMAS IN CLAY PROGRAM WHICH WOULD GO OUT SO WHAT YOU ARE TALKING ABOUT WE ARE DOING THAT IN THE OUTSIDE MARKETS. I CAN TELL YOU WHAT WE ARE DOING WITH CHRISTMAS IN CLAY. 
          >> A RELEVANT EXAMPLE. I'M HERE TO PRESENT ABOUT THE BARTRAM 
          TRAIL. >> STATE YOUR NAME FOR THE 
          RECORD. >> PRODUCTIONS AND I WORK WITH THE BARTRAM TRAIL. I ALSO WORK WITH THE SCENIC BYWAYS AND PUTNAM COUNTY HAS DEVELOPED AN EVENT AROUND THE BARTRAM TRAIL CALLED THE BARTRAM FROLIC WHICH IS VERY POPULAR AND PEOPLE ARE COMING FROM HOURS AWAY AND IT HAS BEEN ADVERTISED OUTSIDE TO BRING PEOPLE INTO HIGH LATE ECOTOURISM. A SIMILAR COMMUNITY IF THE PEOPLE WANT TO GET AWAY FROM THE TRAFFIC AND THE RUSH RIGHT ON THE ST. JOHNS RIVER THAT'S WHAT IT'S ALL ABOUT. I HAVE HELPED OTHER BYWAYS PROMOTE THINGS. YOU DON'T WANT IT TO BE A BAKE SALE , BUT IF THERE'S 
          [00:35:02]
SOMETHING REALLY UNIQUE WE SEE THINGS LIKE THAT PROMOTED. LIKE THE RIGHT WHALE FESTIVAL IN FERNANDINA BEACH IS A GOOD 
          EXAMPLE. >> OF THE QUESTIONS FOR KYLE. 
          >> A GREAT JOB I LEARNED A LOT SO THANK YOU. TARGET AUDIENCE OR OUR TARGET AUDIENCE 'S FAMILY AND OUTDOOR IS THERE OPPORTUNITY TO REALLY CREATE SOMETHING LIKE DID YOU KNOW AND THE INTRODUCTION TO CLAY COUNTY SOMEONE WHO IS NOT HEARD ABOUT CLAY COUNTY SOME TYPE OF I DON'T KNOW LACK OF A BETTER WORD A ADD OR SOMETHING, DID YOU KNOW CLAY COUNTY YOU KNOW WHATEVER IT IS JUST TO GET PEOPLE INTERESTED IN KNOWING WHO 
          WE ARE AND WHERE WE ARE. >> YOU'RE TALKING ABOUT THE PLANNING PART OF THE EQUATION CONSTANTLY TALKING ABOUT WHAT CONTACT DO WE CREATE TO TELL THAT DEEPER STORY? ONE TAGLINE IS WE HAVE A STORY TO TELL SO IT IS A ONGOING PROCESS. ONE OF THE THINGS WE TRY TO BE COGNIZANT OF IS RECOGNIZING THE MAIN GOAL IS TO DRIVE OVERNIGHT VISITATION. THAT IS HOW WE FUND ALL OF THIS THE HOTEL TAX SO WE WANT TO BE COGNIZANT OF THINGS WE LIKE TO DO, LUXURY TYPE THINGS VERSUS THINGS THAT DRIVE AT SO WE ARE JUGGLING MULTIPLE THINGS AT THE SAME TIME BUT THAT IS AN IMPORTANT LONG-TERM COMPONENT FOR SURE OF THIS, I WOULD SAY THAT HIS LONG-TERM COMMUNITY BRANDING THAT'S WHAT IT IS. 
          >> OTHER QUESTIONS? I HAVE ONE LAST QUESTION. FOR THE PLACER DATA WHEN IT SAYS OVERNIGHT TRICKS FROM THE PLACER PERSPECTIVE WHAT DEFINES OVERNIGHT TRIP? SOME COMING TO THE COMMUNITY STAYING FOR A SET NUMBER OF HOURS? 
          >> THAT IS ACTUAL OVERNIGHT SO THE CELL PHONE IS PARKED IN A HOTEL OVERNIGHT. OR SHORT-TERM RENTAL. THAT IS HOW THEY ARE MEASURING. DEVICE FROM OUTSIDE IT STAYS HERE AND IT WILL BE HERE 24 HOURS. SO EITHER THEY STAYED OR FELL OUT OF THEIR 
          POCKET WHEN THEY WERE HIKING. >> ANY OTHER QUESTIONS GOOD JOB 
          [4.  Airstream Ventures Sports Tourism Update (A. Verlander)]
KYLE THANK YOU. MOVING ON ITEM NUMBER FOUR AIRSTREAM VENTURES SPORTS TOURISM UPDATE. MR. WERNER LENDER WELCOME. 
          >> HEY EVERYONE. ALL RIGHT. JUST A REMINDER OF SOME OF THE CONVENTIONS WE GO TO AS A GROUP, EITHER ONE OR TWO OF US WILL ATTEND THESE. BACK IN APRIL WE ATTENDED SPORTS ETA THE GOVERNING BODY OF ALL SPORTS COMMISSIONS IF YOU WILL AND THE FLORIDA SPORTS FOUNDATION MEETINGS AT TREASURE COAST BACK IN JUNE THAT ARE ALL THE SPORTS COMMISSIONS FROM AROUND THE STATE OF FLORIDA AND CONNECT MARKETPLACE IN MIAMI IN AUGUST , I FORGOT TO PUT MY CONTACTS IN TODAY SO IF I SQUINT THAT'S WHY I AM SQUINTING. JR WENT DOWN FOR US. SPORTS RELATIONSHIP WHICH IS A BOUTIQUE CONFERENCE WE HAVE FOUND. REALLY INTENTIONAL AND SMALLER BY NATURE BUT WE HAVE A LOT OF GREAT LEADS AND TWO OF US WILL BE GOING TO LEXINGTON, KENTUCKY FOR THE US SPORTS CONGRESS. WE GO TO FIVE DIFFERENT ONES AND MITCH AND MATCH WHO GOES TO THOSE BUT TO GIVE YOU AN IDEA OF WHERE WE ARE HEADED MOST YEARS. SO YOU KNOW I WILL SAY WE HAVE WORKED IN CLAY COUNTY A WHILE AND WE HAVE A REALLY GOOD TEAM IN PLACE. I SAID THAT BEFORE AND I WILL CONTINUE TO SAY THAT WITH EVERYBODY IN TOURISM WITH JUSTIN PARKS AND REC WE HAVE A SYMBIOTIC COMMUNICATION AND PARTNERSHIP. BOOKED EVENTS SOMEBODY ASKED AND IT MIGHT HAVE BEEN BOARD OF COUNTY COMMISSIONERS OR THIS GROUP SOME OF THE ONES WE LOST ARE WE GOING TO GET THOSE BACK AND YOU CAN SEE WE ARE ON OUR WAY TO GETTING PLENTY OF EVENTS TO CLAY COUNTY. BRAND-NAME ATHLETES WE HAD LAST MONTH. WE ARE WAITING THE PLACER A.I. DATA WITH THE EVENT ORGANIZER THEY SAID WE HAD OVER 700 KIDS COMING AT THE SPORTS COMPLEX THEY CAME FROM NORTH CAROLINA ALL THE WAY DOWN TO MIAMI AND EVERYWHERE IN BETWEEN SO IT WAS A BIG BOYS AND GIRLS FLAG FOOTBALL EVENT SO WE WERE ABLE TO BOOK THAT, THE SPORTS 
          [00:40:07]
COMPLEX JUSTIN AND HIS TEAM AND EVERYBODY TOOK CARE OF IT AND THE FIELDS WERE IMMACULATE. IN FRONT OF YOU, YOU HAVE TWO GRANTS, UNITED YOUTH SPORTS TACKLE FOOTBALL . SO, ONE IN DECEMBER, ONE IN JANUARY THE ONE IN DECEMBER IS THE NATIONAL CHAMPIONSHIP WHICH HAS BEEN IN LAS VEGAS IN THE PAST. FRANK LIVES IN PALM COAST FLORIDA SO HE WANTED TO GET CLOSER TO HIS HOME AND THEN THEY WANT TO DO MLK EVENT IN JANUARY SO THOSE ARE BOOKED , THE FIELDS ARE BOOKED AND YOU HAVE GRANTS IN FRONT OF YOU. WE GOT THE AMERICAN CORN HOLY BACK FOR THE INTERSTATE CHAMPIONSHIP SO THEY DO ESTATE CHAMPIONSHIP WHICH WE HAVE HELD BEFORE , THAT COMES FROM PEOPLE AROUND THE STATE, THE INTERSTATE CHAMPIONSHIP PEOPLE COME FROM ALL OVER THE COUNTRY. SO THAT IS MLK WEEKEND AS WELL SO THAT'S GOING ON THE SAME TIME AS THE UNITED YOUTH SPORTS FOOTBALL THAT WILL BE AT THE FAIRGROUNDS, THE DOWNSIDE IS WE HAVE HELD THIS IN THE PAST BETWEEN 300 AND 400 COMPETITORS BECAUSE ONE OF THE EXHIBIT HALLS AT THE FAIRGROUNDS IS DOWN OR BEING USED IN A DIFFERENT WAY IT WILL LIMIT HIS CAPACITY ON HOW MANY PEOPLE HE CAN BRING BASED UPON HOW MANY CORN HOLE BOARDS HE CAN PUT WE CAN ONLY HAVE TWO. 
          IN THE PAST WE HAVE HAD ALL THREE EXHIBIT HALLS, THIS TIME YOU ONLY HAVE TWO, BUT HE IS EXCITED. WE HAD A CALL TODAY SO HE IS FIRED UP ABOUT COMING BACK, MINOR-LEAGUE GOLF TOUR HAPPENING IN FEBRUARY WITH A GRANT IN FRONT OF YOU ON THAT. 
          SCOTT TURNER SAYS SIGN-UPS HAVE BEEN REALLY GOOD. WE HAD A FULL FIELD LAST YEAR WITH THREE PGA TOUR PLAYERS PLAYING IN THE EVENT AT EAGLE HARBOR SO TO HAVE CONTROL OF THE WEATHER LET'S GET SOME GOOD WEATHER THOSE FEW DAYS. AND WE WERE GOING TO START THIS LAST YEAR, BUT THINGS HAPPEN SO WE HAVE BROUGHT IT BACK THIS WILL BE THE INAUGURAL GIRLS FLAG FOOTBALL FOR THOSE THAT KNOW THAT IS A HUGE SPORT AROUND THE STATE SO THERE'S REALLY ONLY ONE BIG SANCTIONED EVENT AND IT IS IN TALLAHASSEE THEY GET 60 TEAMS THEY COME IN FOR A COUPLE OF DAYS SO WE'RE GOING TO START THE NEXT BIGGEST ONE OR TRY TO SURPASS THEM IN A FEW YEARS AT THE SPORTS COMPLEX AND THAT IS DONE WE HAVE SENT IT OUT TO ALL OF THE SCHOOLS THAT PLAY GIRLS FLAG FOOTBALL AND WE HAVE GOT 16 SO FAR THAT HAVE REGISTERED. WE ARE WELL ON OUR WAY. WE ENDED UP HAVING 24 REGISTER LAST YEAR AND WE STARTED IN JANUARY SO WE ARE WAY AHEAD OF THE CURVE THIS YEAR. 
          GOING BACK , LACROSSE IS A BIG SPORT, BUT JB LACROSSE, KIDS THAT PLAY JV LACROSSE WHEN THE SEASON IS OVER THEN IT'S DONE THEY WANTED TO PLAY A LACROSSE JV CHAMPIONSHIP FOR THOSE TEAMS THAT HAVE A JV PROGRAM SO WE WILL BRING BACK TO THE SPORTS COMPLEX IN MARCH AND BRINGING BACK CROSS-COUNTRY INVITATIONAL THAT WE DID A FEW YEARS AGO. WE HAD A MEETING MONDAY ON THAT SO WE HAVE BOOKED AND ALL THAT IS WELL ON ITS WAY. IF YOU LOOK AT THE SPORTS COMPLEX YOU HAVE ONE, TWO, THREE, FOUR, FIVE BOOKED EVENTS AT THE SPORTS COMPLEX ALREADY HERE AND KUDOS TO EVERYBODY THAT WORKS ON THIS BECAUSE THE SIMPLICITY OF HOW THESE THINGS HAPPEN NOW, WE ARE IN A GOOD POSITION. SOME ADVANCED CONVERSATIONS TALKING TO THE NCAA, I WAS IN INDIANAPOLIS AT THE BIG SYMPOSIUM , THEY CAN GO OUT FOR BIDS FOR CHAMPIONSHIPS AND REGIONALS FOR 29, 30 AND 31 BUT WE WILL SUBMIT IN AUGUST SO WE WILL WORK WITH THE TEAM TO SEE WHICH EVENTS MAKE SENSE FOR US. THOSE THAT WERE ON THE BOARD LAST TIME WE WENT TO THE DIVISION TWO AND THREE GOLF CHAMPIONSHIPS AND DID NOT GET IT BUT I CAN ASSURE YOU THEY KNOW WHERE CLAY COUNTY IS. PREMIER LACROSSE THEY STARTED A PROFESSIONAL LEAGUE THE PREMIER LACROSSE LEAGUE. IN ORDER TO BUILD UP THE SPORT THERE DOING CAMPS SO THEY WANTED TO DO A CAMP, THEY WANT TO DO A CAMP THIS SUMMER, THEY CALLED JR TWO 
          [00:45:03]
DAYS AGO, CAN WE DO A CAMP IN NORTH FLORIDA? WE NEED TO GET IN A PILOT CAMP BECAUSE WE HAVE KIDS THAT WANT TO COME FROM MIAMI TO SAVANNAH AND EVERYWHERE IN BETWEEN. WE WERE TEXTING ABOUT IS UNDER BOTH AVAILABLE BECAUSE IT IS LACROSSE WE HAVE TO HAVE NETTING AND THAT STUFF SO IT IS AVAILABLE SO THAT WILL MOVE FROM ADVANCED TO BOOKED IN DECEMBER, AS WELL. GRIT AND GRIND YOU WILL SEE A BIG THEME WITH FOOTBALL, THIS IS A BIG FLAG FOOTBALL EVENT AND CHAMPIONSHIP , WE'RE TRYING WITH USA ARCHERY, HAVING GOOD CONVERSATIONS FLIPPING THE SWITCH ON THEM FINALLY SAYING COMING AND DOING A SITE VISIT BECAUSE MOST USA EVENTS WILL DO THAT THOSE WITH CYCLING AND OTHERS WE HAVE HAD A. GAME ON TRIATHLON I KNOW BROOKE AND TEDDY FROM THE TEAM HAD A CALL WITH THEM ABOUT DOING A TRIATHLON AT LAKE GENEVA THEY DO THEM AROUND THE STATE, WE HAVE A GOOD PARTNERSHIP WITH THEM SO THEY'RE LOOKING AT THE DETAILS OF LAKE GENEVA THE DIFFERENT STAGING AREAS HOW THEY WOULD WORK BUT WE FEEL THAT WILL GET ACROSS THE BOARD. I HAD A CALL WITH PRO WATER CROSS ON THE WAY DRIVING OUT HERE, THEY WANT TO COME BACK SO THEY ARE SENDING DATES TO SEE IF WE WANT TO DO SOMETHING LIKE THAT. ANYBODY LIKE BARBECUE? THE KANSAS CITY BARBECUE SOCIETY WHICH IS WHEN THE GOVERNING BODIES FOR BARBECUE CONTESTS. WE HAVE TALKED AS A TEAM THIS EVENT WOULD MARRY UP TO ANOTHER EVENT NOT NECESSARILY STANDALONE, BUT SOMETHING THAT COULD BE A GREAT ACCOUTREMENT TO ANOTHER EVENT. 
          WE ARE WORKING WITH THEM ALONG WITH SENIOR PICKLEBALL SO JR FROM THE TEAM HAS HAD SOME CONVERSATIONS AND CALLS WITH SENIOR PICKLEBALL AND THE HUB TO DO SOMETHING THERE. SO THEY ARE INTERESTED , THEY HAVE WORKED THERE IN THE PAST WE WORKED SIX EVENTS WITH SENIOR PICKLEBALL ALL OVER AND THEN ANOTHER FLAG FOOTBALL ADULT FLAG FOOTBALL SO TALKING TO THEM ABOUT SUMMER OF 2026 AND THAT WILL END UP HAPPENING. AND YOU CAN SEE THE OTHER PEOPLE WE ARE TALKING TO. A BUNCH OF DIFFERENT PEOPLE USA PICKLEBALL, ELITE TOURNAMENTS GIRLS LACROSSE COLLEGE, LAST PADDLER STANDING ENDURANCE PADDLEBOARD RACING AT LAKE GENEVA YOU CANNOT DO IT CURRENT SO WE COULD NOT DO IT IN THE RIVER, IT IS A 16 HOUR PADDLEBOARD OR RACE THESE PEOPLE STAY ON THE PADDLEBOARD 16 HOURS AND IT IS OVERNIGHT SO THAT'S KIND OF INTERESTING. COLLEGE CLUB SPORTS ALL OF THESE ALL OF THESE COLLEGES HAVE CLUB SPORTS SOME OF US MIGHT HAVE PARTICIPATED IN SWITCHING TO GET THE FLAG FOOTBALL CHAMPIONSHIP HERE. THE SUNSHINE STATE WE TALKED ABOUT THE SUNSHINE STATE ATHLETIC CONFERENCE AND WE HAD A MEETING ABOUT GETTING SOME OF THE OTHER CHAMPIONSHIPS HERE TO CLAY COUNTY THE ROCK OR RODEO WE ARE GETTING WITH C MARK TO SEE IF WE CAN PLAN THAT BECAUSE THE OTHER WAS A HUGE SUCCESS AND THEN INTERSCHOLASTIC CYCLING DOES ANYBODY THROW DARTS WE JUST ENTERTAINED THE CEO THE AMERICAN DART ASSOCIATION AT THE FLORIDA GEORGIA GAME LAST SATURDAY HE IS ALL ABOUT NORTH FLORIDA AREA SO JR WILL BE GETTING ON GETTING HIM TO BRING A DART EVENT IT IS A VERY SIMILAR CLIENTELE OR VERY SIMILAR THOUGHT PROCESS TO CORN HOLE , THEY DRINK A LOT OF BEER, TO COME SPEND MONEY AND THROW A LOT OF DARTS. AND THEN CALISTHENICS IF ANYBODY'S INTERESTED IN STRETCHING THERE IS A COLLEGIATE CALISTHENICS CHAMPIONSHIP. WE DIG UP A BUNCH OF DIFFERENT THINGS. WE ARE TALKING TO A LOT OF EVENT PLANNERS IT MAKES ME SORE THING ABOUT THAT THEY ARE INTERESTED IN COMING HERE JR'S HAVING GOOD CONVERSATIONS WITH THEM WE HAVE DEVELOPED A STRONG RELATIONSHIP THEY'RE LOOKING TO HOLD SOME CHAMPIONSHIPS SO WE TALK TO THEM ABOUT GOLF EVENTS OR CERTAIN THINGS LIKE THAT. SECOND TO LAST IS INTERESTING THE NATIONAL MUSTACHE AND BEARD CHAMPIONSHIP THIS WAS ON ESPN ABOUT TWO MONTHS AGO THIS PROBABLY ONLY ONE GUY UP AND THAT WAS ME WATCHING IT I LOOK FOR THESE THINGS SO I TOOK A PICTURE 
          [00:50:05]
SNAPPED AND SAID LET'S RUN THIS DOWN TOMORROW THEY DID, THEY HAD GOOD CONVERSATIONS SO THERE ARE 32 DIFFERENT IN DISCIPLINES THAT YOU CAN BE A NATIONAL CHAMPION WHEN IT COMES TO MUSTACHE OR BEER 32. YOU HAVE TO START SOMEWHERE. ANYWAY WE TALK TO THEM ABOUT, MAYBE ONE OF THE REGIONAL CHAMPIONSHIPS BECAUSE OF THE INDOOR STUFF AND THEN FIVE VERSUS FIVE SOCCER, THESE ARE THE PEOPLE WE HAVE HAD REALLY GOOD CONVERSATIONS WITH , WE ARE TALKING TO ANOTHER 30 OR 40 PEOPLE ON AVERAGE GETTING THEM INTERESTED BUT THESE ARE THE ONES WE HAVE VERY POSITIVE CONVERSATIONS ON WITH CLAY. AND FINALLY WE ARE VERY UP FRONT WITH WE HAVE OUR CONTRACT IN JULY AND I TURNED THIS IN A COUPLE WEEKS AGO SO WE HAVE ONE EVENT, THE GOAL IS 10 EVENTS, $2 MILLION, BECAUSE WE TURN THIS WE ARE AT ONE EVENT SO THIS WILL BE UPDATED THE NEXT TIME WE MEET IN JANUARY WE WILL HAVE SEVERAL EVENTS. OTHER THAN THAT I THINK THAT IS IT. 
          >> OKAY THANK YOU, QUESTIONS. >> ON THE LACROSSE YOU SAY WE DID NOT HAVE THE NETS OR SOMETHING FOR THEM? I THOUGHT WE VOTED FOR SOMETHING LIKE THAT A WHILE AGO . 
          >> THOSE WERE LACROSSE GOALS THAT WE TALKED ABOUT I KNOW 
          TEDDY YOU WANT TO TALK. >> YOU ARE SPEAKING ABOUT THE ACTUAL GOAL SO WE ARE LOOKING AT , WITH THE REGIONAL SPORTS COMPLEX BUDGET FUNDING TO ADD BARRIER NETTING AROUND THE FACILITY. WHAT YOU HAVE OR IF YOU HAVE NOT BEEN OUT THERE YOU HAVE A FACILITY THAT SOCCER FLAG FOOTBALL TACKLE NO PROBLEM IF YOU GET HIT WITH A BALL NOT AN ISSUE LACROSSE BALL BECOMES MORE FOR A FACILITY WITH THE SIDEWALK COMING DOWN SO WE ARE WORKING WITH PARKS AND REC TO INVOICE PROPERLY AND PLAN OUT THE NETTING TO BE ADDED WITH OTHER AMENITIES IN THE NEXT FISCAL YEAR WITH BUDGET MONEY ALREADY ALLOCATED. TO ANSWER YOUR 
          QUESTION. >> A GREAT OPPORTUNITY. 
          >> THE GOOD NEWS IS WE HAVE OTHER FACILITIES THAT WE CAN PUT UP TEMPORARY NETTING THAT IF IT MISSES IT WILL GO IN THE WOODS AND NOT HIT A CAR OR PERSON SO WE ARE NOT LOSING EVENTS BECAUSE OF THAT, BUT ONCE THAT IS SOLVED -- 
          >> YOU GO. >> FOR PRESENTATION PURPOSES MAYBE NEXT TIME YOU GO THROUGH EACH LOCATION GREAT, BUT MAYBE IF WE CAN PUT THE EVENT LOCATIONS AND ANTICIPATED ROOM NIGHTS OR WHAT WE THINK IS COMING SO WE HAVE AN IDEA THAT 
          WOULD BE GREAT. >> FOR THE RECORD, IN JANUARY WE WILL HAVE THREE OR FOUR EVENTS AS WELL. AS AN ASIDE TO THE 
          PRESENTATION OR WITHIN. >> I THOUGHT IT WAS BUT IT HELPS 
          KEEP IT STRAIGHT, THANKS. >> GOING BACK TO DEBORAH'S QUESTION. IT WAS THE RUGBY GOALS THAT WE BID ON. THE RUGBY GROUP, ANYTHING HAPPENING WITH THAT IT WAS EXCITEMENT. RUGBY IS BIG AND COMING BACK. WE HAD ONE EVENT, WE PURCHASED GOALS FOR THEM I DON'T KNOW WHERE THEY WERE STORED OR IF YOU HAVE ANY UPDATE ON THAT. 
          >> HOW DO WE TAKE THEM OUT OF STORAGE? 
          >> WE CONTINUE TO HAVE CONVERSATIONS, THEY'RE TRYING TO DECIDE WHAT TO DO AND I HAVE TALKED WITH TOURISM, AS WELL. I THINK , I KNOW HE HAD A LOT OF ENERGY AND ALL OF THAT AND THEY TRY TO DO IT AROUND FLORIDA GEORGIA AND IT DID NOT WORK SO THEY'RE KIND OF SAYING WHAT'S THE BEST TIME OF YEAR TO DO THIS AND IS PROBABLY LOOKING LIKE LATER SPRING FROM THE LAST 
          CONVERSATION I HAD WITH THEM. >> THAT PREDATES ME ON THE RUGBY 
          [00:55:05]
SIDE BETWEEN THE GOALS GOING INTO THE GROUND AND THE USE OF OTHER EVENTS OUT THERE THAT SOMETHING WE CAN LOOK AT AS OF NOW WE HAVE NOT BEEN APPROACHED RECENTLY BUT OBVIOUSLY WE CAN REACH OUT AND SEE HOW WE CAN UTILIZE THOSE. AGAIN IT WOULD BE SURFACE SPECIFIC BASED ON OTHER GROUPS BECAUSE OF RUGBY WHERE THE TRY HAS TO BE ON THE FRONT END VERSUS THE BACK END. 
          >> WE ARE LIMITED ON TIME FRAMES WITH CERTAIN TIMES YOU CANNOT 
          USE THE FIELD ? >> WE OPENED IT UP. 
          >> OKAY I MUST ASK YOU A QUESTION. AS THE HOPEFUL HOST OF THE MUSTACHE AND BEARD WORLD CHAMPIONSHIPS, CLAY COUNTY WOULD LOVE IT , WE LOVE THAT KIND OF THING AND I THINK IT WOULD BE A HUGE JOB BUT THE QUESTION IS NOT ABOUT THAT, PRO WATER CROSS. IS THERE ANY APPETITE? I DON'T BELIEVE I WAS ON THE COMMISSION LAST TIME IT HAPPENED BUT I REMEMBER TALKING ABOUT THE TV CONTRACT AND STUFF LIKE THAT. IS THAT MUTUALLY EXCLUSIVE? FOR US ONE OF THE THINGS I THINK OF IS WHILE IT'S COOL TO SAY IT'S ON NATIONAL TV DO WE MAKE FINANCIAL COMPENSATION OF THE TV RIGHTS? WE ARE CONCERNED ABOUT ROOM NIGHTS OR THAN ANYTHING. IS THAT SOMETHING THAT HAVE TO DO WITH THE LEAGUE? HOW DOES THAT WORK? 
          >> GREAT QUESTION, WHAT HAPPENED WAS AJ HANDLER WHO RAN IT BEFORE, THERE WERE FOUR DIFFERENT WATER CROSS TOURS IN THE COUNTRY ALL OPERATING INDEPENDENTLY. YOU HAD BRACES IN CALIFORNIA AND THE WEST AND RACES IN NEW YORK AND AJ IN FLORIDA THAN UP IN THE GREAT LAKES AND ALL OF THAT KIND OF STUFF. ABOUT EIGHT MONTHS AGO ONE OF THE GUYS SAID THIS DOES NOT MAKE SENSE WHY DON'T WE CREATE ONE TOUR. WE CAN GET BIGGER RACES GET MORE PEOPLE TO COME TO THE RACES AND CREATE A NATIONAL TOUR. SIX MONTHS AGO THAT GUY BOUGHT THE OTHER TOURS. 
          SO THAT ONE PRO WATER CROSS TOUR. THAT'S WHO I WAS ON THE PHONE WITH, THE NEW OWNER WHEN I WAS DRIVING OUT HERE. SO THEIR GOAL IS COMING THE PAST, AJ HAS ALWAYS HAD CLOSE TO 85 RACERS WHICH THEY COME WITH A LOT OF PEOPLE . THE CHALLENGES FOR LAKE GENEVA WITH THE CLOSEST HOTEL IT IS NOT VERY CLOSE SO YOU HAVE SOME AIRBNB'S, BUT NOT A LOT SO THAT HAS BEEN THE STRUGGLE. HE BRINGS PEOPLE BUT IT IS HARD TO TRACK WHERE THEY STAY. HAVING SAID THAT NOW THEY ARE PART OF A BIGGER TOUR AND YOU KNOW THEY WERE TALKING ABOUT, THEY ARE NOT GOING TO A LOCATION UNLESS THEY HAVE 200 RACERS THAT'S A BIG DIFFERENCE. IS A BIG DIFFERENCE OPERATIONALLY IS WHERE WE PARK EVERYBODY SO WE HAVE A LONG WAY TO GO WITH THAT BUT I DO FEEL GOOD ABOUT WHERE THE TOUR IS HEADED THAT IS GOING TO BE BIGGER. THERE WORKING ON A RELATIONSHIP A REALLY GOOD PARTNERSHIP WITH CBS SPORTS NETWORK THAT WOULD BE LIVE COMPONENTS OF EVERYTHING WHICH WOULD BE BETTER THAN TAPED TO LIVE. WE ARE TALKING TO THEM, THEY ARE FAMILIAR WITH THE PROPERTY. THEY LOVE IT, AJ LOVES IT, THE NEW OWNERS LOVE THE IDEA BUT IT HAS TO WORK FOR US AND I TOLD THEM I WOULD BRING IT UP TODAY BUT WE HAVE CALLS COMING UP IN THE NEXT FEW WEEKS WHEN THEY SEND POTENTIAL DATES WE WILL LOOK AND SEE IF THAT'S AVAILABLE AND THEN HAVE A STRATEGY MEETING ON IF WE WANT TO TAKE IT FURTHER. 
          >> EXCUSE MY IGNORANCE IT MIGHT BE BECAUSE OF A LACK OF VIEWERSHIP PLATFORM IN TERMS OF IN PERSON BUT IS A DOCK OR LIKE AN OPTION FOR SOMETHING LIKE THAT? 
          >> IT IS BUT THE CHALLENGE IS HOW THEY START. SO YOU CAN GET THEM IN DOCTORS LAKE BUT THEY START AND THEY HAD TO BE HELD SO LIKE THE BEACH AT LAKE GENEVA IS PERFECT, THEY LAUNCH IN AND DRIVE THEM IN AND HAVE A HOLDER AND THEN READY SET GO AND THEY GO, THERE'S NOWHERE FOR PEOPLE TO STAND TO HOLD THEM IN PLACE TO CREATE A STARTING LINE. DOCTORS WOULD BE AMAZING BECAUSE OF THE PEOPLE YOU COULD WATCH AND ALL OF THAT, THAT IS THE CHALLENGE WE HAVE LOOKED AT BECAUSE ON GOOGLE EARTH UNLESS YOU HOLD ONTO THE PYLON ON THE BRIDGE OR SOMETHING LIKE THAT , 
          [01:00:02]
THAT WOULD BE A POSSIBILITY IF YOU BROUGHT OUT A BARGE OR 
          SOMETHING. >> THAT SOLVES THE HOTEL PROBLEM BECAUSE NOW YOU ARE IN ORANGE PARK. A LOT OF VISIBILITY. WE WILL HASH IT OUT MORE. ANY OTHER QUESTIONS? ALL RIGHT , THANK YOU 
          [5.  Town of Orange Park Fall Festival Placer Debrief]
VERY MUCH. 
          >> ALL NUMBER FIVE IS THE TOWN OF ORANGE PARK FALL FESTIVAL 
          PLACER DEBRIEF. >> AT THE COMMISSIONER'S REQUEST COMING OF THE PACKETS IN FRONT OF YOU. I WAS A LITTLE BIT LATE SO I APOLOGIZE NOT HAVING THE SLIDE DECK. IF YOU GO TO THE FIRST ONE WHICH IS THE TOP RIGHT CORNER , REALLY OBVIOUSLY GIVES YOU SPECIFICS OCTOBER 18-19, ORANGE PARK FESTIVAL SIGNATURE EVENT SO THE BIG THING FOR ME IS PAGE 3 START THERE , TWO IN. 
          LOOK AT THE VISITS STARTING 29,200 WHICH IS EXCEPTIONAL. AND THEN YOU KIND OF DIGEST SOME OF THE GRAPHIC OF THE AVERAGE WHILE TIME 67 MINUTES SO THAT'S THE TIME THEM SPENDING OVER TWO DAYS IN THE AREA. THAT IS A GEO-FENCE AREA. YOU CAN SEE THE VISITORS, 28.3, THE FREQUENCY. THERE'S A LOT OF THINGS THERE. 
          YEAR-OVER-YEAR INCREASE AT 50% SO THAT'S KIND OF THE MAIN PIECE. THE NEXT TWO PAGES I WOULD GO TO FIVE AND THAT GIVES YOU A HEAT MAP AND SHOWS YOU WHERE THEY ARE COMING FROM. 
          OBVIOUSLY CLAY COUNTY SPECIFIC BUT THERE IS A DRAW OUTSIDE. 
          REMEMBER THE GRANT WAS 15,000 'S OF YOUR THINKING IN YOUR HEAD WHAT THE ALGORITHM IS AND THE IMPACT AND FINANCIAL PEACE YOU HAVE THAT AS WE GO THROUGH THIS. THE NEXT PAGE I WOULD GO TO COME IN THE NEXT TWO GIVES YOU THE ZIP CODES SO YOU CAN SEE THE IMPACT OF ORANGE PARK, DOCTORS LAKE, GREEN COVE ET CETERA I THINK THE HIGHLIGHT IS PAGE 8. SO, THAT GIVES YOU THE FAVOR OF PLACES PRE-AND POST OF THE ORANGE PARK FALL FESTIVAL. 
          IF YOU LOOK AT THE TOP FIVE, THE TOP FIVE ARE PEOPLE THAT WOULD'VE PARKED LOCALLY FOR THE EVENT. ALL THOSE THINGS ARE .1 MILE OR POINT ALL THOSE THINGS ARE .1 MILE OR .1 MILES AWAY SO THAT SOMETHING YOU CROSS OFF. IF YOU LOOK AT 6 TO 10, ORANGE PARK MALL, 2000, FLEMING ISLAND DIFFERENT FROM WALMART 1000, TOWN CENTER AGAIN THESE ARE DIFFERENT GEO-FENCES SO IT'S NOT THE SAME PEOPLE, THEY COULD CROSS OVER AND DAIRY QUEEN DID GOOD BUSINESS THAT THEY JUDGING BY NUMBER 10. THE REASON WE HIGHLIGHT THIS AND THIS WAS AT COMMISSIONER REQUEST. YOU CAN SEE THE 29,000, THEN YOU SEE THE IMPACT OF THE RESIDUAL THAT LEAVES THE EVENT PRE-OR POST OVER TWO DAYS. SATURDAY I BELIEVE THE NEXT SATURDAY WOULD HAVE BEEN EIGHT AND I DON'T HAVE THE EXACT TIME, SUNDAY WAS A LITTLE BIT LESS IN THE MORNING BECAUSE OF CHURCH SERVICES AND THINGS LIKE THAT, BUT PAGE 8 GIVES YOU A FULL FEEL OF WHAT THE IMPACT IS. TAKE THE NUMBERS AND TIMES BY 20, 30, 40, 50 ON RESTAURANTS AND BUSINESSES AND YOU GET PRETTY GOOD ECONOMIC IMPACT. I'M NOT GOING TO DO THE MATH I BELIEVE THAT TO YOU GUYS, BUT I THINK IT IS A LOCAL SIGNATURE EVENT FOR THE COUNTY, WE GIVE THEM A GRANT BUT AT $15,000 RATE OF RETURN ON PLACER IS PRETTY EXCEPTIONAL AND THAT DOES NOT EVEN INCLUDE ALL THE THINGS THEY SPENT AT THE FESTIVAL RIGHT? THAT IS TOO DIFFICULT TO ASCERTAIN. BUT AGAIN I THINK THAT'S WHY KYLE MENTIONED EARLIER AND THE COMMISSIONER WERE TRYING TO USE PLACER SO MUCH MORE WITH EVERYTHING WE DO BECAUSE IT'S SO MUCH MORE FACT-BASED WITH A LOT LESS THAT LEADS ITSELF TO GUESSING. 
          >> WITH A FOUR-YEAR-OLD I SPENT 100 BUCKS ON HOT DOG AND A FACE PAINTING AND A BOUNCE HOUSE. NO IT WAS GREAT. ALL JOKING ASIDE I REQUEST TEDDY DO THIS BECAUSE THIS IS THE PROOF IN THE PUDDING 
          [01:05:01]
AS FAR AS A GRANT WE GAVE OUT WITH UNBELIEVABLE RETURNS . I DROVE BY ON SATURDAY AND I ATTENDED SUNDAY AND IT WAS JAMPACKED, IT WAS AWESOME, REALLY GOOD. 
          >> THE LAST REFERENCE IN CASE YOU'RE COUNTING AT HOME PACKET TWO ON PAGE 3, THE BREAKDOWN WAS 16 1/2 THOUSAND ON SATURDAY AND ALMOST 13 ON SUNDAY. IF YOU WANT TO KEEP GOING YOU CAN DIVIDE. 
          PAGE 5 ON THE SECOND PACKET GIVES TIMES IN A GREAT BARGRAPH SO IT SHOWS YOU THE TIMES AND THE HEAT MAPS KEEP ON. AGAIN YOU KNOW IT'S NICE TO HAVE THAT WHEN THEY COME NEXT YEAR AND GOING FORWARDAND TO KNOW EXACTLY WHAT THE IMPACT IS BOTH AT THE SITE AND HOW IT IMPACTS CLAY COUNTY OUTSIDE OF IT. 
          >> AWESOME. ANY QUESTIONS FROM ANYBODY? 
          >> I HAVE A FEW. THIS IS AWESOME BECAUSE IT GIVES INFORMATION. 
          >> THAT IS A PARKING THING. >> OKAY THAT MAKES SENSE. OKAY. 
          SO THIS IS GREAT. I KNOW WHEN WE GIVE GRANTS THEY ARE SUPPOSED TO REPORT BACK, WE TRY HARD SO I DON'T KNOW IF YOU HAVE THAT YET 
          AND IF YOU WILL REPORT THAT. >> I WILL REPORT THAT BACK. 
          >> AND THEN THE PLACER A.I. IS A NEW THING AND IT IS SOMETHING THERE IS A FEE THAT COMES WITH IT AND ARE WE DOING THIS COMING 
          FORWARD WITH ALL EVENTS? >> THAT'S THE PLAN. IDEALLY THE ONLY THING IT WOULD NOT PLAY INTO HIS WE HAVE A NEW EVENT THAT CAME THAT WAS NOT EXISTING LAST YEAR. NOT TO GO TOO CRAZY IN THE PLACER , BUT IDEALLY FOR THE SIGNATURE EVENTS , THE FAIR WE CAN DO SOME OF THESE EVENTS WE GO BACK TWO OR THREE YEARS TO GIVE YOU SOME CHRONOLOGY WHICH IS NICE TO SEE. WE HAVE ALSO PROVIDED TO THE EVENT ORGANIZERS BECAUSE THIS IS A PERFECT EXAMPLE, EMILY WITH THE TOWN OF ORANGE PARK, THEY ARE AT A PLACE WHERE THEY ARE MAXED OUT SO WHAT CAN THEY DO TO INCREASE I DON'T KNOW THE ANSWER , BUT WE PROVIDE THE DATA TO THEM BECAUSE THEY DON'T HAVE ACCESS TO PLACER AND LET THEM BE A GOOD EVENT ORGANIZER AND BE A LITTLE MORE FORWARD THINKING OR OUTSIDE THE BOX ON HOW THEY CAN DO MORE IF THEY WANT TO. 
          >> THAT'S A GOOD IDEA BECAUSE THIS IS THEN A RESOURCE. 
          >> AT THE END OF THE DAY AND ONLY HELP OUR IMPACT IF THEY GROW OR GET DIFFERENT TYPES OF VENDORS. 
          [6.  Bed Tax Collection/Hotel Data (T. Meyer)]
          >> ANY OTHER QUESTIONS? VERY GOOD. NOW WE'RE GOING ON TO NUMBER SIX WHICH IS THE BAD TAX COLLECTION AND HOTEL UPDATE. 
          >> PROVIDED YOU ALL AN INSERT. THE BAD TAX COLLECTION COMES OUT USUALLY ON THE FOURTH OR FIFTH, OBVIOUSLY THE FIFTH TODAY. SO, THE INSERT ON THE SLIDE DOES NOT OF THE MOST RECENT DATA, I HAVE PROVIDED IT TO THE BOARD, THE REASON IN CONVERSATION WITH THE CHAIR I WANTED TO SHOW YOU GUYS TO SEE THE IMPACT SO WE WENT DOWN A LITTLE BIT IN SEPTEMBER , BUT WE BOUNCED BACK FAIRLY NICE IN OCTOBER. THAT'S THE HIGHEST OCTOBER WE HAVE HAD IN FIVE YEARS. YOU KNOW, SO YOU KNOW THERE'S A LOT OF DIFFERENT OPINIONS ON WHY IT WAS LOW IN SEPTEMBER, WHY AUGUST , INTERESTINGLY WE DID RESEARCH INTERNALLY , TWO NAMES THAT COME TO MIND LAST YEAR, HELENE AND MILTON. HELENE WAS LATE SEPTEMBER, MILTON WAS EARLY OCTOBER. THERE WAS A BIT OF A BUMP OVER HERE FROM PEOPLE LEAVING THE AREA. WHETHER THAT'S THE REASON OR NOT THERE ARE THINGS WITH VISIT FLORIDA. 
          ONE OF THE EXAMPLES VISIT FLORIDA GAVE OUT , FOR EXAMPLE , FOR SEPTEMBER THE SOUTHWEST FORT MYERS, NAPLES WAS DOWN 9.5%. AS AN AREA, THE NORTH CENTRAL AREA WHICH IS GOING TO BE GAINESVILLE AND OCALA WAS DOWN 14 WAS DOWN 14.8% FROM VISIT FLORIDA. 
          OBVIOUSLY THAT'S THE STANDARD WE USE. 'S WAITING DOWN 5% BOUNCE BACK TO EIGHT , WE FEEL PRETTY GOOD WHERE WE ARE AT AND OCTOBER SHOULD BE NICE. THE OTHER THING WITH OCTOBER NOT TO GO TOO CRAZY INTO THE BAD TAX, IF YOU KNOW AS OF LAST THURSDAY MARRIOTT TOWN PLACE SUITES IS NOW OPEN . ACROSS FROM THE 
          [01:10:06]
HOSPITAL AND THEY ARE GOING TO HAVE , NOT TO INVITE EVERYONE BUT THEY WILL HAVE A RECEPTION ON THE 12TH SO GOING BY ON FRIDAY TAKE A TOUR, GREAT FACILITIES, NICE RESTAURANTS. 
          THAT'S ONLY GOING TO HELP THE BAD TAX COLLECTION AS A WHOLE GOING FORWARD AND TO GET MORE ROOMS IN THE CENTRAL PART OF THE COMMUNITY THAT CAN STRETCH FURTHER OUTSIDE OF ORANGE PARK. 
          >> QUESTIONS ON THE BAD TAX ? OR COMMENT. 
          >> ARE WE LOOKING AT ANYTHING CLOSER TO KEYSTONE? AS FAR AS 
          HOTELS OR ANYTHING? >> WE HAVE THE GREEN COVE 
          PROPOSITION? >> I DON'T KNOW OF ANY AS FAR 
          AS HOTELS. >> THE ANSWER IS BURIED DEVELOPERS AND REAL ESTATE AND IT TAKES TWO YEARS TO BUILD A HOTEL AND IS THERE DEMAND YEAR-ROUND FOR THAT HOTEL TO MAKE IT'S THE REALITY, SAD BUT TRUE. IT IS SO MUCH MORE. 
          >> I HATE THAT BRADFORD GETS MOST OF THE STUFF. 
          >> SOME CONVERSATIONS WE HAVE HAD, I GO TO ALL THE ECONOMIC DEVELOPMENT COUNCIL WATCHES AND THEY DO UPDATES AND THE MEETINGS WE HAVE HAD AS THE BELTWAY CONTINUES TO DEVELOP ALL OF IT WITH A PEOPLE WANT OR NOT WILL CONTINUE TO GO SOUTH ESPECIALLY THE CORRIDOR OF CAMP LANDING AT 16 WHICH IS WHERE THIS GROUP NEEDS DEVELOPMENT BECAUSE THAT'S WHERE THE PARK IS. IT IS ON THE WAY, BUT CRYSTAL BALL. IT WILL TELL US WHEN. GOOD QUESTION. ANYTHING ELSE ON THE BED TAX COLLECTION? OKAY GOOD 
          [7.  Event Marketing Grant Update (T. Meyer)]
DEAL. LET'S MOVE INTO THE EVENT MARKETING GRANT UPDATES ITEM 
          NUMBER SEVEN. >> THE FIRST SLIDE YOU'RE GOING TO HAVE DATE, THE TOWN OF ORANGE PARK WITH THE CHILI COOKOFF, THE FLORIDA GEORGIA PICKLEBALL, THE LAST TWO WERE OBVIOUSLY FAIRLY RECENT SO WE ARE WORKING WITH THEM WITH POST EVENT GETTING GRANTS TO GET THAT PROCESSED TO GET THE FINAL NUMBER. THE NEXT SLIDE WILL GIVE YOU A BIT MORE OF AN OVERVIEW. 
          >> ONE SECOND, SAM CAN YOU PUT THAT ONE UP THERE ? THAT'S WEIRD IT'S ON THE SIDE SCREEN BUT NOT IN FRONT OF US. 
          OKAY WE ARE GOOD. >> THE NEXT ONE HIGHLIGHTS THE REQUESTED TDC GRANTS THAT WILL COME BEFORE YOU. AGAIN GIVES YOU THE OVERALL WHAT THEY ARE ASKING FOR THE TDC DISCRETION AND THE DOLLAR AMOUNTS AT THE 150 500 AND THE REMAINING , YOU KNOW OBVIOUSLY THERE ARE MULTIPLE MEETINGS LEFT IN THE FISCAL YEAR. FEEL PRETTY CONFIDENT ABOUT MORE GRANTS COMING AND COMFORTABLE ON THESE EVENTS BUT AGAIN THIS GIVES YOU A PRETTY SOLID OVERVIEW ABOUT WHAT IS COMING AND THE DECISIONS YOU CAN 
          MAKE OVER THE NEXT YEAR. >> LOOKING AT THAT IF WE WERE TO AWARD THE ONES HIGHLIGHTED IN YELLOW WE WOULD HAVE 154 LEFT ON THE BUDGET CYCLE. REMIND ME WHAT IS THE FAIR WHICH IS THE 
          LARGEST? >> 45. 
          >> STILL OVER 100,000. ANY OTHER QUESTIONS ON THAT ? ALL RIGHT 
          [8.  Review 2026 Meeting Schedule (T. Meyer)]
LET'S MOVE ON TO NEW BUSINESS NUMBER EIGHT OUR MEETING 
          SCHEDULED FOR THE 2026 YEAR. >> FOR YOUR REFERENCE THE POTENTIAL CALENDAR DATES TDC KEEPING THE FIRST WEDNESDAY , WEDNESDAY, JANUARY 7 , WEDNESDAY, MARCH 4 , WEDNESDAY , WEDNESDAY, MAY 6 , JULY IS TRICKY IF YOU HAVE NOT LOOKED AT FARHAD, JULY 4 FALLS ON A SATURDAY THIS YEAR SO THERE'S A LOT OF THINGS THAT WILL GET BOTTLED UP BEFORE THE WEEK AND AFTER AND SO WE HAD A MENTALITY TO SKIP THAT MEETING, THE THOUGHT PROCESS BEING MAY WOULD BE THE LAST GRANTS FOR THIS 
          [01:15:04]
FISCAL YEAR THAT WE WOULD HEAR AT THE MEETING AND IF YOU'RE LOOKING AT TIME SENSITIVE THINGS AND OTHER UPDATES THEN SEPTEMBER WOULD BE THE FIRST GRANTS FOR THE NEXT FISCAL YEAR BECAUSE OBVIOUSLY THAT WOULD BE AHEAD OF OCTOBER. GOING WITH THE MAIN GRANT PEACE AND TIMELINE THAT'S WHY WE FELT CONFIDENT JULY WOULD BE OKAY, THE FIRST WEEK OF JULY IT'S GOING TO BE DIFFICULT WITH SCHEDULES AS A WHOLE I WOULD IMAGINE. OBVIOUSLY WEDNESDAY, SEPTEMBER 2 AND THEN NOVEMBER 4 WHICH WOULD BE ONE YEAR FROM 
          NOW. >> THE ONLY QUESTION I HAVE IS I REMEMBER THIS PAST YEAR WE HAD TO DO SOME MOVING BECAUSE OF THE BUDGET DOES THE NEW SCHEDULE ACCOUNT FOR THAT? IT HAD TO DO WITH GETTING THE BUDGET INTO THE COMMISSION. 
          >> WE COULD REVIEW SIMILAR TO WHAT WE DID THIS YEAR AND THEN LAST YEAR THEY WOULD MAKE THE DECISION OVER THE NEXT TWO YEARS. 
          >> ANY COMMENTS ON THE SCHEDULE OR ANY GLARING THINGS? I THINK 
          IT LOOKS GOOD. >> WE ARE GOOD ON THAT. NUMBER 
          [9.  TDC Grant Request - 2026 Scottish Games (T. Meyer)]
NINE STARTING OFF GRANT REQUEST WITH THE SCOTTISH GAMES. 
          >> SEAN IS HERE TO PRESENT. >> GOOD AFTERNOON CURRENTLY THE PRESIDENT OF NORTHEAST FLORIDA SCOTTISH GAMES AND FESTIVALS AND WE COME TO YOU AGAIN ASKING FOR A GRANT. LOOKING AT ROUGHLY 400 ROOMS . DON'T KNOW WHAT THE NEW FEE SCHEDULE IS GOING TO BE FOR THE RENTAL. LAST YEAR WAS 7800 BUT I GUESS THE FEE SCHEDULE CAME OUT SO THAT COULD POTENTIALLY GO UP. MULTI-DAY EVENT AND WE'RE TRYING TO GET A JUDGES CLINIC AND NOVICE ATHLETE CLINIC A COUPLE DAYS PRIOR AND POSSIBLY HAVE ONE OF OUR ATTENDEES TO DO A HISTORY LESSON OR HISTORY TALK AT ONE OF THE LOCAL LIBRARIES. AND AS YOU KNOW WE ARE THE LAST SATURDAY OF 
          FEBRUARY. >> EXCELLENT, QUESTIONS? ONE QUESTION I HAVE CURRENTLY IT IS SATURDAY AND SUNDAY? 
          >> JUST SATURDAY. >> IF WE DO THE THING WITH THE LIBRARY THAT WILL BE FRIDAY. SPONSOR THE PART ON THE MULTI-DAY EVENT HOW DOES THAT COME INTO PLAY? 
          >> WE ARE WAITING FOR FINAL DECISION WE ARE TRYING TO GET 
          THE MULTI- DAY GOING. >> YOU CAN BE CONTINGENT UPON 
          THAT. >> TO VERIFY DATA FROM LAST 
          YEAR? >> DO YOU HAVE THE ABILITY OF 
          GETTING IT? >> WE ARE GETTING IT. 
          >> WE WERE IN THE 200 TO 300 RANGE LAST YEAR. WHICH IS FAIRLY 
          AVERAGE. >> HOW MUCH DID RECLAIM DO YOU REMEMBER HOW MUCH YOU TURNED IN LAST YEAR IN RECEIPTS HOW MUCH YOU ACTUALLY CLAIMED IN THE GRANT LAST YEAR WE DID THE 
          SPONSORSHIP. >> REMEMBER WE BROUGHT A COUPLE MEETINGS AGO, WE GOT RID OF THE SPONSORSHIP SO BECAUSE OF THE ACCOUNTABILITY PIECE ALSO IN THEORY SCOTTISH GAMES IS A COMPETITIVE EVENT SO THEY ARE LITTLE MORE ALIGNED WITH THIS AT THE MAXIMUM OF 25, LAST YEAR PREVIOUSLY I CANNOT SPEAK TWO YEARS PRIOR IS A 24 THEY RECEIVE 34,000 UNDER PARTNERSHIP SO THIS WOULD BE A MAX OF 25. OTHER COMMENTS? 
          >> REMIND ME AS A SPONSORSHIP HOW MUCH WE GIVE THEM LAST YEAR? 
          >> IT WAS 35. >> IN YEARS PAST WE HAVE MAXED OUT AT 25 UNTIL THEY PUT THE MULTI-DAY DISCLAIMER. 
          [01:20:03]
          >> IF THERE ARE NO FURTHER COMMENTS OR QUESTIONS I WILL 
          ENTERTAIN A MOTION. >> ONE MORE COMMENT, WE HAVE TO VERIFY. AND I KNOW IT'S NOT ABOUT ROOM NIGHTS I KNOW THAT. I WON'T TAKE A GUESS, IT'S SO MUCH MORE THAN THAT BUT I THINK WE HAVE TO START SOMEHOW AND IT'S VERY HARD, AS GOOD AS US REPORTING BACK , BUT I WOULD QUESTION AND SO I THINK WE HAVE 
          TO REALLY >> WITH THE CHANGE AS A REMINDER WITH THE CHANGE FROM THE SPONSORSHIP TO THIS SUPPORT SIDE , SPONSORSHIP HAD NO DELIVERABLES. SO NOW THE POST EVENT WE AND/OR GRANTS TAKE THE INFORMATION AND GRANTS COMES TO THE DECISION. SO THERE'S MUCH MORE CAN ABILITY ON THAT AND THAT COULD BE SOMETHING WE ADD IN. THE OTHER PIECE FOR THIS GRANT AND OTHERS GOING FORWARD IS CONTINGENT UPON TDC DISCRETION AND HOW MUCH THEY WANT TO AWARD BASED ON THE POST EVENT AS WELL BECAUSE POST EVENT CAN COME BACK LESS AND THAT'S WHY WE PUT IN THE CLAUSE AT TDC DISCRETION OF THE MAXIMUM BUT THE GRANTS DIVISION WILL MAKE THAT DECISION. FOR SURE. 
          >> FOR ME THAT'S WHY I LIKE THIS ONE IT IS 10,000 LESS THAN LAST YEAR, TWO THERE IS ACCOUNTABILITY, THREE IF THEY DON'T FULLY USE 25,000 THAT WOULD GO BACK TO THE BUDGET. 
          OKAY WITH IT. >> ANY ANECDOTES ABOUT HOW LONG THEY STAY AT THE SCOTTISH GAMES? AVERAGE PERSON FOR A COUPLE OF 
          HOURS? >> MOSTAR ALL DAY ARRIVING AT 9:00 WHEN THE GATES OPEN STAYING UNTIL 9:00 AT NIGHT WHEN THE 
          CONCERT ENDS . >> IN THE PACKET THERE IS PLACER DATA FROM LAST YEAR SHOULD BE IN THERE. 
          >> LAST ITEM IN THE PACKET. >> THERE IS A COMPILATION FROM 24 YOU HAVE THE TIME AND THE TOTALS WITH THE AMOUNT OF 
          PEOPLE. WITH THE INCREASE. >> IN 24 FOR VISIBILITY 8900 VISITS AND 25 WAS 7000 VISITS. AVERAGE DWELL TIME AND I AGREE ESPECIALLY PARTICIPANTS AND THEIR FAMILIES IT IS A ALL DAY DEAL ACCORDING TO THE PLACER THE AVERAGE TIME WAS 220 MINUTES AND 229 MINUTES. SO THEY'RE THERE FOR MULTIPLE HOURS. 
          >> UNFORTUNATELY, LAST YEAR WE WERE FIGHTING AGAINST -- MISS CAN REALLY WE HAVE REACHED OUT TO THE HOTEL'S TO HELP US TRACK FOR THIS YEAR. SO THAT IS SOMETHING WE NEED. 
          >> OKAY. >> MOTION TO GRANT THEM 25,000 
          FOR 2026. >> MOTION FOR 25,000, SECOND? 
          ANY FURTHER DISCUSSION? >> NUMBER NINE TDC GRANT REQUEST 2026 SCOTTISH GAMES 25,000 ALL IN FAVOR SAY AYE. ANY OPPOSED SAME SIGN THE MOTION CARRIES. HOPE YOU GUYS HAVE A GREAT 
          [10.  TDC Grant Request - 2026 Clay County Open | Minor League Golf Tour (T. Meyer)]
EVENT. NEXT IS THE MINOR-LEAGUE GOLF TOUR 2026. 
          >> ALAN WILL BE PRESENTING ON THE NEXT. 
          >> SO, THIS EVENT WE HAVE HAD FOR A WHILE. AND THOSE THAT HAVE FOLLOWED GOLF JUST SO EVERYBODY UNDERSTANDS THE MINOR-LEAGUE GOLF TOUR FEEDS INTO THE KORN FERRY TOUR WHICH FEEDS INTO THE PGA TOUR. IT IS A REALLY GOOD EVENT TO HAVE IN THE COUNTY. 
          SCOTT DOES A GREAT JOB FOR THOSE OF US THAT I'VE MET HIM ONE OF THE BEST GUYS EVER AND RUNS A REALLY GOOD EVENT. HE IS COMMITTED TO HOSTING THIS EVENT HERE IN PERPETUITY FOR A LONG TIME SO HE IS COMING, HE IS REALLY TRYING TO RAISE EVEN THE LEVEL OF THE EVENT FROM LAST YEAR. SO IT'S A GREAT EVENT FOR US. I WILL TELL YOU FROM TRACKING ROOM NIGHTS WE HAVE 
          [01:25:01]
SOMEBODY ON OUR STAFF ON THE ADVENTURE STREAM STAFF THAT SITS WITH HIM AT THE REGISTRATION TABLE ON THE FIRST DAY AND HI I AM WRITE IT DOWN SO WE CREATE A SPREADSHEET THAT WE TURN IN AND I KNOW WE HAVE A DIFFERENT SITUATION THIS YEAR WE HANDLE 
          THAT TO CREATE THE HOTEL GRID >> A THREE-DAY TOURNAMENT? 
          >> THREE DAYS BUT THEY COME BEFORE AND TO THE PRACTICE ROUND 
          SO THEY ARE HERE FOR FIVE DAYS. >> AND I ACTUALLY GOT TO ATTEND THE EVENT LAST YEAR ON JAMBA JUICE SUNDAY IT WAS THESE ARE SOME OF THE BEST COLLEGIATE GOLFERS PROFESSIONAL, THE GUY WHO WON WAS FROM THE UNIVERSITY OF WYOMING AND I FOLLOWED HIM AND THREE OR FOUR YEARS TOURNAMENTS LATER HE WON A KORN 
          FERRY EVENT >> ONE OF THE GUYS THAT PLAYED LAST YEAR PLAYED IN THE US OPEN SO WE ARE GETTING SOME OF THE 
          BEST OF THE BEST. ANY QUESTIONS? >> I WILL MOTION TO REWARD. 
          >> MOTION TO APPROVE AND SECOND? >> I WILL SECOND. 
          >> THE SECOND BY DEBBIE. I THINK WE ARE ALL SUPER EXCITED THEY ARE CONTINUING TO PARTNER IN CLAY COUNTY AND IT IS A REALLY GOOD EVENT. ALL IN FAVOR OF APPROVING 18,000 FOR THE MINOR-LEAGUE GOLF TOUR SAY AYE. ANY OPOSSED, SAME SIGN. THE 
          [11.  TDC Grant Request - United Youth Sports | East Coast Nationals (T. Meyer)]
MOTION AS UNANIMOUS. ITEM NUMBER 11 THE UNITED YOUTH SPORTS EAST 
          COAST NATIONALS. >> THIS WAS THE EVENT I WAS TELLING YOU THE EVENT PLANNER LIVES IN PALM COAST. THIS WAS THE ONE HE HELD IN LAS VEGAS BEFORE THAT WE HAVE BEEN TALKING TO HIM ABOUT BRINGING HERE, IT IS A HUGE EVENT WORKING ON OPERATIONAL STUFF WITH PARKING AND THAT KIND OF THING WITH THE SPORTS COMPLEX FILLED UP I DON'T HAVE THE SHEET IN FRONT OF ME HERE. WHERE I CAN SEE IT. JUST THE NUMBER , I CAN'T. I SHOULD HAVE BROUGHT MY GLASSES ANYWAY. IT IS AN EVENT HE WANTS TO KEEP IN CLAY COUNTY, VERY SIMILAR TO TEAMS FROM ALL OVER THE COUNTRY THAT WILL COME AND PLAY IN THIS. VERY SIMILAR TO HOW WE WORK WITH HIM HIS WE WILL TRACK ALL OF THE HOTELS SO WHEN THE COACHES COME AND THEY REGISTER AND WE ARE HERE AND PLAYING WE IMMEDIATELY TALK TO THE COACH AND SAY AND WRITE IT DOWN SO WE KNOW EXACTLY WHERE EVERYBODY IS STAYING WHETHER IT IS AIRBNB OR HOTEL OR WHATEVER SO THAT IS PART OF THE DUTY TO HELP THE EVENT ORGANIZERS , THE ONES WE BRING IN SO WE WILL HAVE SOMEBODY THERE THE ENTIRE TIME . 
          >> LITTLE SIDEBAR COMMENT. MY PAST PROFESSIONAL EXPERIENCE I WAS A BASEBALL COACH FOR SEVEN YEARS AND I COACHED TRAVEL BASEBALL IN LEE COUNTY AND FORT MYERS THE PERFECT GAME IS A BASEBALL ORGANIZATION THAT HOSTS A LARGE 500 TEAM TOURNAMENTS. A QUESTION I HAVE FOR YOU IS ONE OF THE THINGS I REMEMBER IN THAT WORLD WAS THE TOURNAMENT ORGANIZER ESSENTIALLY HAD A LIST OF HOTELS THAT SAID YOU HAVE TO BOOK X NUMBER TO PLAY IN THE TOURNAMENT. AS THE TDC WE CAN'T GET INVOLVED IN THAT PIECE OF IT, BUT THROUGH KNOWING THERE DEFINITELY STAYING IN THESE HOTELS WHAT, IS THAT SOMETHING WE COULD MAYBE IMPLEMENT IN TERMS OF MAKING THAT A REQUIREMENT? AS FAR AS THAT 
          GOES? >> WE HAVE DISCUSSED THAT INTERNALLY AND WE'RE GOING TO PROVIDE A LIST OF CLAY COUNTY HOTELS AND CONTACTS, WHETHER THAT'S THE GENERAL MANAGER OR SALES DIRECTOR FOR AIRSTREAM TO HELP WITH THAT SYNERGY TO ENSURE 
          THEY STAY IN CLAY COUNTY HOTELS. >> ONE OF THE THINGS AND THROUGH BEING A HIGH SCHOOL ATHLETIC DIRECTOR A LOT OF TIMES WHEN YOU PLAY IN A STATE CHAMPIONSHIP OUR COUNTY IS NOT BIG ENOUGH YET TO HAVE OUR OWN SPORTS COMMISSION, BUT LEE COUNTY AND ORANGE COUNTY HAVE PEOPLE THAT ARE SITE FACILITATORS SO WHEN YOUR TEAM COMES TO TOWN THAT COMMISSION WILL FACILITATE BOOKING THE ROOMS. THE WHOLE THING. I KNOW WE ARE NOT THERE GIVING THEM THE LIST IS A START, BUT AS FAR AS THE ORGANIZERS SAYING, HEY, I THINK PART OF THIS IS THAT THE ACCOYOU'RE SAYING YOU HAVE TO, YOU KNOW, TO GET THE MONEY, YOU HAVE TO DO THE WORK. 
          >> YEAH AND I THINK TO KIND OF PIGGY BACK OFF OF SAM'S 
          [01:30:03]
POINT, I THINK THE PIECE THAT COMES FROM AIRSTREAM AND THIS AND THE APPROVAL OF THE GRANT IS THAT THE MONEY DOESN'T COME TO YOU BASED ON JUST THIS DECISION. IT COMES TO YOU BASED ON POST EVENT AND THE HOTELS AND SHOWING THAT DATA. 
          BECAUSE WITHOUT IT, YOU'RE NOT GOING TO BE ABLE TO QUALIFY ON THE BACK END. 
          ON THE FRONT END. SHARE OF THE MARKETING SIDE. 
          THE GRANT PIECE, AND SAM ON THE LOCAL PIECE OF GETTING ALL THOSE THINGS TOGETHER FOR THESE EVENT ORGANIZED AND WALKING THEM THROUGH THE PROCESS TO ALMOST BACK UP WHAT AIRSTREAM IS TELLING THEM THE SAME WAY. BECAUSE AT THE END OF THE DAY, THE -- IS THE KEY. 
          IF YOU LOOK AT THIS EVENT, IT'S FOUR DAYS. 
          FOUR NIGHTS OF HOTELS. REALLY THE THIRD, PROBABLY THE SEVENTH, MAYBE THEY GET OUT EARLY. 
          I DON'T KNOW. BUT AND SO WE'RE DOING MUCH MORE EVEN ON THE PLACE OF LIKE PROVIDING THE HOTELS IS ONE OF THEM, BUT THEN PROVIDING OTHER THINGS AROUND THE AREA. 
          IT'S JUST SOMETHING WE'RE DOING MORE ON I WOULDN'T SAY TRAVEL AGENT SIDE, BUT A TRAVEL, LIKE ENCOURAGEMENT SIDE. LET'S PUT IT THAT WAY. 
          I THINK WHAT WE NEED TO DO MORE OF WITH THESE GROUPS IS BRIDGE THE GAP OF WHEN THEY'RE HERE. 
          IT'S ONE THING TO SAY HEY, LISTEN, I'M GOING TO GIVE YOU THIS MONEY. IT'S ANOTHER TO PROVIDE THEM OPTIONS NOT JUST ON THIS, BUT WHERE THEY CAN GO, WHAT THEY CAN TO AND WHERE THEY CAN STAY TO QUALIFY FOR THIS FINANCIAL INVENTIVE. 
          WHEN YOU DO THIS, THEY'LL PLAY BY THE RULES, LET'S PUT IT THAT WAY. 
          >> I THINK MY CONCERN SPECIFICALLY WAS AN EVENT OF THIS MAGNITUDE, IF A TEAM'S COMING FROM NOT HERE. YOU KNOW, THEY'RE IN NORTH CAROLINA OR SOUTH CAROLINA, AND THEY'RE LATE TO BOOKING, RIGHT? OR THEY DIDN'T GET THE HOTELS IN MIDDLEBURG AND FLEMING ISLAND. THEN IT BECOMES OH, I'M GOING TO DO TO BRADFORD. YOU KNOW WHAT I MEAN? I GUESS THAT'S WHERE MAYBE JUST KIND OF HAVING THAT SYNERGY OF GETTING IT OUT TO THE HOTELS. 
          THIS IS HAPPENING HERE. HERE'S THE LIST OF COACHES. 
          THE HOTELS COULD EVEN REACH OUT. HEY, WE'RE HERE. 
          JUST A FRIENDLY, WARM HANDOFF TO MAKE SURE WE GOBBLE IT ALL UP. 
          >> PART OF THAT, WE DO HOTEL MEETINGS EVERY QUARTER AND PROVIDING THAT SCHEDULE. 
          WHO'S COMING, WHAT THE CONTACTS ARE. 
          CONTINUING THAT RELATIONSHIP. WE'VE GOT A GOOD ACCESS WITH THE NIMBLE PLATFORM. SHOWS ALL THE BUSINESSES ON THERE. 
          SO WE CAN ACCESS THEM FAIRLY EASILY. BUT TO YOUR POINT, IT'S JUST MAKING SURE THEY'RE AWARE OVER AND OVER AND OVER AGAIN. 
          BECAUSE BEING INVOLVED IN THESE SPORTS SOMETIMES IS THE LAST THING THEY DO, BUT IT NEEDS TO BE THE FIRST THING IN THIS PIECE TO GET THE INCENTIVE THEY WANT. 
          >> YEAH, OKAY. 
          >> ANOTHER OPPORTUNITY WE'VE TALKED ABOUT AS A TEAM IS IF WE CAN'T MEET THEM AT THE HOTEL, WE DO HAVE POSSIBILITY TO MEET THEM AT THE SPORTS COMPLEX. SO WE HAVE A TABLE AND A BRAND- NEW TABLE CLOTH AND WE CAN LEAVE SIGNAGE, BANNERS, SWAG ITEMS, WHATEVER IT IS. SO NO MATTER WHERE THEY ARE STAYING IN CLAY, THEY HAVE ACCESS TO THE APP AND THE DIFFERENT LOCAL RESTAURANTS AND MAP OF THE AREA. 
          >> NICE. IT WOULD BE NICE TO HAVE AN I TEN YAR. THEY'RE DONE BY 4:00, 5:00. 
          LIKE A READY MADE ITENARY THEY CAN DO AFTER THEIR EVENT. 
          >> THE MUSTACHE COMPETITION. IF YOU SAID TO TALK ABOUT MARKETING, WE'RE WORKING RIGHT NOW, YOU KNOW, IF YOU'VE BEEN OUT THERE LATELY, THERE'S TWO COMMENTS BOXES FOR MAINTENANCE THAT WE LEFT. 
          SO WE'RE WORKING ON THE ADVERTISING PIECE ON BOTH ENDS BECAUSE NATURALLY, AS SOON AS YOU DRIVE IN, THERE'S GOING TO BE A QR. THEY'RE GOING TO SEE EVERYTHING THEY CAN DO IN CLAY. 
          AGAIN, THINKING OXFORD UNIVERSITY OUTSIDE THE BOX. 
          SO AGAIN, OUTSIDE THE BOX WOULD BE MORE RESOURCEFUL. 
          THANKS. >> THESE FOOTBALL EVENTS, TOO, THEY'RE NOT PLAYING MORE THAN ONE OR TWO GAMES IN A DAY. 
          BECAUSE IT'S FOOTBALL AND UNLIKE SOME OF THE OTHER SPORTS. 
          SO THAT IS REALLY IMPORTANT. YOU KNOW, THEY'RE GOING TO HAVE A LOT OF DOWN TIME. SO WHAT ARE THEY DOING? I WOULD ALSO SAY WITH THIS SPORT JUST BECAUSE WE'VE DONE SOME EVENTS WITH THEM, THE SOCIOECONOMIC STATISTICS ACROSS THE BOARD ARE LOWER. 
          AND SO AND THE NICE THING ABOUT FRANK IS HE HAS DONE THIS A LONG TIME. THEY LISTEN TO HIM. 
          WHEN HE SENDS EVERYTHING OUT SAYING YOU HAVE TO STAY IN CLAY COUNTY, THEY LISTEN TO THAT. 
          UNLIKE SOMEBODY THAT'S JUST STARTING OUT IN AN EVENT. 
          A LOT OF THESE LIKE SCOTT TURNER WITH MINOR LEAGUE GOLF, THEY GET IT. 
          THEY'VE DONE IT A LONG TIME. 
          >> I HAVE A QUESTION. I THINK IT'S GREAT BECAUSE I THINK IT FILLS A REALLY GOOD 
          [01:35:03]
NEED PERIOD. A FACILITY THAT NEEDS SOMETHING, BUT HE'S NEW TO US AND THIS IS GREAT, BUT IF IT DOESN'T GO WELL, I'VE ALWAYS BEEN ON A TWO-YEAR CONTRACT. WE DON'T WANT TO LOSE THEM. 
          SO WHAT IS THAT? I MEAN, COULD EASILY NOT COME NEXT YEAR, RIGHT, IF IT DOESN'T GO WELL? 
          >> YEAH, I THINK THAT'S ALWAYS A RISK. I THINK THAT'S INCUMBENT UPON US, TEDDY, JUSTIN, PARKS AND REC FOR THEM TO HAVE THAT GREAT EXPERIENCE. WHEN THEY GET A HOTEL FOR PEOPLE TO KNOW, YOU KNOW, THANK YOU FOR COMING. THOSE KINDS OF THINGS. 
          I WILL SAY FRANK WANTED TO BRING THIS A COUPLE OF YEARS AGO BUT WE WEREN'T READY AT THE SPORTS COMPLEX SO HE'S BEEN WANTING TO COME HERE FOR A WHILE. 
          PARTLY BECAUSE I THINK HE LIVES SO CLOSE BUT BECAUSE HE'S LIKE THAT'S A BEAUTIFUL SPORTS COMPLEX. 
          SO IF WE HANDLE IT THE RIGHT WAY, ABSOLUTELY. 
          HE'S DOING AN EVENT RIGHT AFTER THIS ONE, WHICH WILL BE A DIFFERENT EVENT. DIFFERENT TYPES OF TEAMS. BUT YOU KNOW, IF THAT ONE DOESN'T GO WELL NEXT MONTH, BUT I'M -- 
          >> A MOTION TO APPROVE THIS ONE. 
          >> WE'VE GOT A MOTION TO APPROVE. 
          SECOND. SECOND BY NEAL. 
          SO IF NO FURTHER COMMENT, ANY OTHER COMMENTS? NO? 
          >> I DO HAVE ONE COMMENT. 
          >> SURE. 
          >> AND IT'S MAYBE TOO LATE, BUT -- IT'S 30 DAYS. 
          I MEAN, HOW DIFFICULT IS IT TO GET PEOPLE, THESE TEAMS TOGETHER WITHIN 30 DAYS? YOU WOULD BE SURPRISED. HE HAS BEEN PROMOTING THIS OVER THE LAST 30 DAYS IN ANTICIPATION OF THIS. 
          SO IT'S OUT THERE ALREADY. PEOPLE ARE, PEOPLE ARE COMING. 
          WE JUST HAD TO WAIT FOR THE TDC. BUT IT'S BEEN THE COMPLEX HAS BEEN BOOKED AND ALL THAT KIND OF STUFF. WE TURNED IN THE GRANT AND ALL THAT. 
          I WOULD PIGGY BACK FROM MY COACHING DAYS. 
          THERE ARE SOMETIMES THEY THROW THESE TOGETHER IN 14 AND THEY SHOW UP. THEY WANT TO PLAY. 
          YES, MA'AM. CAN YOU TURN YOUR MIC ON? THANKS. THERE YOU GO. 
          >> MY QUESTION IS LIKE DO WE HAVE BANNERS THAT ARE HOTELS IN CLAY COUNTY THAT SAYS WELCOME WHATEVER IT IS THAT WE COULD HANG SO AS THE TEAMS COME, THEY FEEL LIKE WE, YOU KNOW, MADE AN EFFORT TO ADDRESS THAT WE'RE SO HAPPY THEY'RE HERE. 
          OR LITTLE BAGS OF GOODIES THAT WHEN THEY CHECK IN, THEY GET FROM COUPONS OR DIFFERENT THINGS LIKE THAT. 
          JUST A THOUGHT. 
          >> SO AS A TOURISM DEPARTMENT, WE CAN PROVIDE SWAG BAGS. WE'VE DONE IT -- DEFINITELY SOMETHING WE CAN DO. 
          BANNERS, A LITTLE BIT TRICKY, BUT WE HAVE THAT INTERNAL PIECE THAT WE CAN USE. 
          WHICH IS ANOTHER PIECE THAT BRINGS THEM BACK. 
          SURE, YOU CAN COME UP TO THE PODIUM. JUST TELL US YOUR NAME. 
          >> HI. I AM -- HELLO. I'M KYRIE KING. THE GM AT ONE OF THE HOTELS IN CLAY COUNTY, THE HOLIDAY INN EXPRESS. I CAN SAY ANYTIME WE HAVE GROUPS COME IN, WHETHER IT'S SOCCER, FOOTBALL, THE SCOTTISH PEOPLE, WE ALWAYS DO SOMETHING FUN. WE ALWAYS DO LIKE EITHER COOKIES OR CUPCAKES OR ANYTHING DOWN THOSE LINES. 
          WE ALSO HAVE LITTLE SWAG BAGS AS WELL. 
          BUT HAVING SOMETHING EXTRA, HEY, YOU KNOW, WOULD BE GREAT, TOO. GEORGIAFLORIDA WAS REALLY BIG FOR US AS WELL. WE ALSO DECORATED. 
          ONE SIDE WAS GEORGIA. ONE SIDE WAS FLORIDA. 
          HOUSE DIVIDED. SO IT WAS REALLY COOL. 
          TO ANSWER YOUR QUESTION. 
          >> YEAH, NO, AND WE APPRECIATE THAT. 
          THAT'S, THIS IS WHAT YOU JUST SAID IS THE TESTAMENT THAT WHAT WE DO IS A TEAM EFFORT. I MEAN, IT TAKES THE CONTRACTOR, THE ACTUAL COUNTY TEAM AND THEN THE BOARD AND THE VENDORS, RIGHT? THAT'S REALLY GOOD TO HEAR. 
          FOR SURE. 
          >> AND THEN FLORIDA HAD A -- JUST KIDDING. THAT'S ANOTHER 
          MEETING. >> I HAVE ANOTHER QUESTION. 
          IF WE WERE ABLE TO PROVIDE THEM THE LOGO OR THE WORDS, DO YOU THINK THE HOTELS THEMSELVES MIGHT TAKE IT UPON THEMSELVES TO MAKE A HUGE BANNER AS THEY COME UP TO THE FRONT? WOULD THAT BE SOMETHING YOU AS A -- 
          >> YEAH, SO TWO ANSWERS TO THAT. ONE, WE HAVE TO GO BY BRAND 
          [01:40:03]
STANDARDS SO WE CAN'T HAVE HUGE BANNERS, BUT WHAT WE CAN HAVE IS LIKE A WELCOME RECEPTION AND I'M ONLY SPEAKING FOR MY BRAND. IHG. 
          BUT I'VE WORKED FOR A HAMPTON AS WELL, WHICH IS A HILTON PROPERTY. AND SAME CONCEPT. WE CAN'T HAVE HUGE BANNERS BUT WE CAN HAVE A WELCOME RECEPTION WITH A WELCOME SIGN AND THE CHOT SKIS. IF YOU WANT TO PROVIDE THAT. 
          >> I'M ELEMENTARY, BUT JUST A THOUGHT THAT IT WOULD GIVE THEM SOME WARM AND FUZZIES IF THEY FEEL LIKE THEY'RE VERY 
          WELCOME. >> I THINK THAT'S SOMETHING BACK TO TEDDY AND TEAM. THEY PROVIDE US AND WE HAVE HOTEL YOUR MEETINGS. AND THAT'S WHERE ALL THE GMS AND DIRECTOR SALES GET TOGETHER. HE UPDATES US ON WHAT'S GOING ON. MAYBE WE NEED TO HAVE HIM COME ONE DAY SO THEY UNDERSTAND THE IMPORTANCE OF IT. AND THEN SOME OF THAT MONEY FUNDING, LITTLE BANNERS, WHATEVER. IN EACH, YOU KNOW, LIKE KYRIE WOULD LOVE ANYTHING EXTRA. KYRIE'S FABULOUS. 
          IT'S NOT NECESSARILY WHAT EVERYBODY'S GOING TO DO, BUT WE CAN RUN THAT THROUGH THE HOTELS. 
          I THINK THAT'S THE AVENUE WE DO IN. 
          SO, YEAH. 
          >> OKAY, THANK YOU. 
          >> ALL RIGHT. ANY FURTHER COMMENTS? SO WE HAVE A MOTION AND A SECOND TO APPROVE THE $25,000 GRANT FOR THE EAST COAST FOOTBALL TOURNAMENT DECEMBER 4TH THROUGH 7TH. 
          ALL IN FAVOR SAY AYE. ANY 
          [12.  TDC Grant Request - United Youth Sports | All American Games (T. Meyer)]
OPPOSE SAME SIGN. ALL RIGT. IT IS APPROVED. 
          SO THE NEXT EVENT IS ITEM NUMBER 12 WHICH IS A FEW WEEKS LATER WHICH IS THE ALL AMERICAN GAMES. VERY SIMILAR EVENT. 
          HE AGAIN WE'RE TRYING TO GET THIS TO WHERE THESE ARE ANNUAL EVENTS. THERE IT IS, I CAN SEE IT NOW. 
          THANK YOU. IT'S VERY SIMILAR. 
          SIMILAR AMOUNT. MUCH OF WHY HE'S ASKING FOR THIS, THERE'S A LOT OF UNKNOWNS WHEN YOU DO A FIRST TIME EVENT. SO WE WANT TO MAKE SURE HE HAS A GOOD EXPERIENCE. ANY QUESTIONS? PRETTY IDENTICAL ON THIS ONE I BELIEVE. 
          VERY SIMILAR. I GUESS QUICK QUESTION. 
          IS THE DIFFERENCE IN THESE EVENTS AGE? IS IT DIFFERENT AGES? 
          >> THEY'RE ALL ABOUT THE SAME DIFFERENT AGES. 
          IT'S JUST DIFFERENT LEVELS OF TEAMS. SO THE ONE IN DECEMBER'S MORE OF A NATIONAL CHAMPIONSHIP SO IT'S A LOT OF THE BEST TEAMS COMING IN. THIS IS MORE JUST GIRTH OF 
          TEAMS. >> REGIONALS. OKAY. A MOTION? MOTION FOR APPROVAL FROM NEAL. SECOND FROM MS. STARNES. 
          THANK YOU VERY MUCH. 
          EXCUSE ME. ANY FURTHER DISCUSSION? ALL RIGHT. ALL IN FAVOR OF THE MOTION SAY AYE. ANY OPPOSED? 
          [13.  TDC Grant Request - American Cornhole League | Flo Down Championship (T. Meyer)]
AND IT'S APPROVED. UNANIMOUSLY. 
          THANK YOU VERY MUCH. NUMBER 13 IS THETHE CORN HOLE LEAGUE FLOW DOWN CHAMPIONSHIP. 
          >> I WILL SAY I LOVE STAYING UP HERE BECAUSE IT MEANS WE'RE BRINGING EVENTS TO YOU, SO IT'S GOOD THE STAND UP HERE. 
          SO WE HOSTED THE AMERICAN CORN % HOLE LEAGUE A FEW YEARS, WELL, THREE YEARS AGO, WE HOSTED IT IN THE FAIRGROUNDS BIG ARENA. FOR THOSE THAT REMEMBER JOE LAMP, WE WERE LAYING OUT ALL THESE HUGE TARPS AND IN THAT, IT WAS AN INTERESTING THING AND THEN WE MOVED IT TO THE EXHIBIT HALL AND THEN IT WENT AWAY LAST YEAR. 
          AND DIDN'T COME BACK. SO WE'VE BEEN WORKING WITH THE GUYS, THE ORGANIZER OF AMERICAN CORN HOLE LEAGUE FLORIDA. HIS NAME IS DUSTIN HOFFMAN. NOT TO BE CONFUSED WITH THE ACTOR. BUT HE'S REALLY EXCITED. WE HAD TO JUST TRULY CONVINCE HIM AND JUST SAY PLEASE COME TO CLAY. HE HAD ORLANDO. REALLY NIPPING AT HIM. 
          AGAIN, I THINK THIS IS GOING TO BE SOMETHING THAT GOING BACK TO WHAT KIM WAS SAYING EARLIER, WE GIVE THEM A GOOD SENSE OF IT AND HE'LL CONTINUE TO COME BACK. 
          WE TREAT THEM RIGHT, WHICH WE WILL. 
          HE, A COUPLE OF YEARS AGO, HE WAS NOT THE FLORIDA DIRECTOR SO THE FLORIDA DIRECTOR CHANGES EVERY THREE YEARS. SO IT WAS ANOTHER PERSON. 
          SO THIS IS HIS FIRST YEAR AS A DIRECTOR. AND SO YOU KNOW, YOU SEE HIM IN FRONT OF YOU. IT'S A GOOD, IT'S A REALLY GOOD EVENT. IF WE COULD SOMEHOW GET A 
          [01:45:01]
LITTLE MORE SPACE, YOU COULD BRING MORE PEOPLE WHICH THEN OBVIOUSLY IS MORE ROOMS. I COULD TELL YOU GOING BACK TO THE DATA, I WAS PULLING IT UP EARLIER TODAY. 
          WHEN WE HOSTED THIS EVENT TWO YEARS AGO, WE HAD CLOSE TO 300 PARTICIPANTS OF BEAN BAG THROWERS FROM 28 DIFFERENT STATES. THEY ARE TRAVELING IN FOR THIS. 
          YOU CAN BE THE WINNER FROM IDAHO AND YOU CAN WIN THIS EVENT. THE WINNERS FROM THIS EVENT DO GO TO THE REGIONAL THAT SOME OF US, IF YOU WATCH IT ON ESPN, THE JOHNSONVILLE WHATEVER. 
          SO SOME OF THESE WILL GO TO THAT AND THERE WILL BE A LOT OF THE TOP PLAYERS HERE. 
          FUN FACT. THE NUMBER ONE THROWER IN THE COUNTRY LAST YEAR MADE $5 MILLION. 
          IF YOU'VE EVER HAD A DESIRE AND YOU BECOME THE BEST, YOU CAN MAKE A PRETTY GOOD LIVING. 
          >> I HAVE HIS ROOKIE CARD. 
          >> EXACTLY. SO ANYWAY, HE'S EXCITED. WE HAD A CALL WITH HIM TODAY. IT IS STREAMED. 
          SO THEY DO HAVE A LOT OF PEOPLE THAT WATCH IT. 
          ALL OVER THE COUNTRY. 
          >> CAN THEY NOT USE ANY OF THE AG SPACE IN THE FAIRGROUNDS ALSO OR THEY HAVE TO BE INDOOR? 
          >> IT NEEDS TO BE INDOOR BECAUSE A CONTROLLED ENVIRONMENT. WE LOOKED AT TAKING IT TO THE HUB BECAUSE THE HUB HAS A LOT MORE SPACE AND WE WERE TALKING TO THEM AS WELL. 
          BUT YOU KNOW, JANUARY COULD BE CHILLY. 
          THE HUB IS OPEN. THAT'S RIGHT. 
          THROW IT MORE TO THE RIGHT TO GET IT TO THE LEFT. 
          SO BUT I THINK IF WE CAN, THERE MAY BE OPPORTUNITIES TO GAIN MORE SPACE BUT HE'S, YOU KNOW HE'S COMFORTABLE WITH IT RIGHT NOW. ALL RIGHT. ANY QUESTIONS? I'LL ENTERTAIN A MOTION. 
          >> MOTION TO APPROVE THE 20,000. 
          >> A MOTION TO APPROVE BY BRIAN KNIGHT. SECOND BY MR. ANDREWS. ONE OF THE THINGS I WANT TO SAY, TOO, FOR THE PUBLIC THAT'S FOLLOWING ALONG. I WANT TO GIVE TEDDY AN AT A BOY FOR ALL HIS HARD WORK. IN TERMS THAT WE ARE NOW PROVIDING A LOT OF ACCOUNTABILITY TO THIS, IF YOU'RE WATCHING ALONG, THEY'RE THROWING 20,000 HERE, 25. 
          JUST BLOWING ALL THIS MONEY. THE REALITY IS THAT WE WILL EITHER GET THE RETURN ON INVESTMENT IN TERMS OF RECEIPTS. 
          >> THIS IS AN INTERESTING EVENT AT THE FAIRGROUNDS BECAUSE WHAT WE'RE DOING MORE WITH PARKS AND REC IS COLLABING ON WHAT OTHER EVENTS, JP HALL ARENA, THERE'S A SMALL EVENT GOING ON THERE THAT SAME WEEKEND. 
          BUT WE'RE TIEING TO BE MORE LIKE NOT MAXING OUT IF FACILITY. 
          SO IT'S A PUBLIC SAFETY ISSUE. IT'S MORE ABOUT WE NOW HAVE TWO EVENTS ON THE SAME WEEKEND THAT AREN'T STRESSING THINGS OUT AND THAT'S THE OTHER PIECE THAT WE HAVE TO BE A LITTLE BIT MORE FORWARD THINKING OF HOW CAN WE GET YOU KNOW THE FAIRGROUNDS IS BOOKED OUT FOR ALMOST TWO YEARS. BUT THERE ARE OTHER POCKETS LIKE THIS WHERE WE CAN FIND OTHER THINGS THAT CAN FIT AND THEN WORKING WITH ALAN TO SEE MAYBE THE MUSTACHE. 
          MAYBE SOMETHING ELSE. IT'S A GOOD POINT. 
          BUT THAT'S KIND OF WHERE WE ARE WORKING TOGETHER TO DO THAT. 
          THAT'S PARKS AND REC. THAT'S US. 
          IT'S AIRSTREAM. JUST AS AN ASIDE. 
          >> AND THE SAME WEEKEND AS THAT FOOTBALL EVENT YOU JUST APPROVED. 
          SO WE'VE GOT ANOTHER EVENT. THERE WILL BE A LOT GOING ON. 
          >> ALL RIGHT. SO WE HAVE A MOTION AND A SECOND. ALL IN FAVOR OF APPROVING THE GRANT REQUEST FOR THE AMERICAN CORN HOLE CHAMPIONSHIPS SAY AYE. ANY OPPOSED? IT'S APPROVED UNANIMOUSLY. ALLEN, THANKS A LOT. 
          YOU GUYS HAVE REALLY GOT THE ORGANIZATION COOKING WITH 
          [14.  Bartram Trail Society Clay County Trail Funding Update (T. Meyer)]
GAS AGAIN. 
          SO WE REALLY APPRECIATE IT. 
          >> THANK YOU. 
          >> MOVING ON TO OLD BUSINESS. ITEM NUMBER 14. 
          THE BART RUM TRAIL SOCIETY CLAY COUNTY TRAIL FUNDING UPDATE. TEDDY. 
          >> IF YOU CAN JUST GO TO THE TIMELINE. SO I JUST WANTED TO, SO THIS IS OLD BUSINESS. 
          PRODUCT DEVELOPMENT GRANT THAT CAME TO YOU IN SEPTEMBER. 
          I JUST WANT TO CLEAR SOME MAJOR HIGHLIGHTS. 
          AND STEPHANIE'S HERE. SHE SPOKE EARLIER. 
          JUST A COUPLE OF MAJOR POINTS TO THIS. 
          I'M NOT GOING TO READ THEM ALL. JUST BACKGROUND. 
          APPROVED FUNDING FOR PRODUCT DEVELOPMENT GRANT ON SEPTEMBER 
          [01:50:01]
4TH OF LAST YEAR. FOR THE TRAIL SOCIETY FOR THIS PROJECT THAT STEPHANIE'S GOING TO GO OVER. 
          IN JULY, THERE BECAME SOME REIMBURSEMENT QUESTIONS AND HOW IT WAS STRUCTURED. BASICALLY, I'LL TAKE A LITTLE BIT FROM STEPHANIE, BUT THE TRAIL SOCIETY -- DOESN'T HAVE ANY MONEY. CAN'T -- SO IN CONVERSATIONS, WE STARTED TO KIND OF GO INTO THINGS AND WE TALKED, YOU LOOKED AT 710. WE STARTED TALKING TO STEPHANIE AND MEETING WITH THE PROJECT AND TRYING TO COME UP WITH A STRATEGY ON HOW TO REMEDY THIS PROJECT. SO NOT TO GO TOO FAR DOWN, I HAD THE LUXURY IN AUGUST TO GO TO THE BART RUM TRAIL CONFERENCE AND SPEAK. GREAT EVENT. 
          50 PEOPLE I REMEMBER. GOT TO LISTEN TO ME TALK ABOUT THE TRAIL AND CLAY VERY INTERESTING. 
          BASICALLY CAME UP WITH A STRATEGY TO LET IT EXPIRE IN SEPTEMBER OF THIS YEAR. LET'S NOT MODIFY THE MOU. 
          LET'S WORK TO GET A NEW ONE SO WE CAN GET THE PROJECT COMPLETE. SO THAT'S WHEN YOU'RE AT 10-1. 
          THE TRAIL EXPIRES AND HERE WE ARE TODAY WITH A NEW GRANT REQUEST FOR X AMOUNT, THE AMOUNT NOT TO EXCEED 45. 
          SO WE'RE BASICALLY MIRRORING THE PREVIOUS AGREEMENT THAT HAS THE FINANCIAL ABILITY TO GET THE PROJECT COMPETED IF THAT MAKES SENSE. 
          THEN OBVIOUSLY IN THE FUTURE, WE GO TO THE VOTE DEPENDING ON THE DECISION HERE. I JUST WANT TO PREFACE THAT TO GIVE YOU GUYS BACKGROUND ON HOW WE GOT HERE AND SEE IF YOU HAD ANY QUESTIONS BEFORE STEPHANIE COMES ON. 
          ANY QUESTIONS. STEPHANIE, IF YOU WANT TO -- 
          >> I KNOW YOU ALL MIGHT, SINCE IT'S BEEN A YEAR, SOME OF YOU MIGHT NOT EVEN REMEMBER WHAT IT IS. I'M STEPHANIE I'M WITH SALESFORCE PRODUCTIONS. WHEN WE FIRST DID THERE CONTRACT, IT WENT THROUGH THE TRAIL, WE DIDN'T KNOW IT WAS GOING TO BE MATCHING. 
          MOST OF THE FUNDING GOES TO SELL FORTH BECAUSE IT'S TO DESIGN A PROSURE AND PANELS. 
          THINGS MY COMPANY DOES. I DESIGNED THIS WEBSITE. I'VE WORKED WITH THE BARTRUM TRAIL SINCE 2005. THAT'S ME AND SAM AND DEAN WHO SOME OF YOU ALL HAVE MET. THE FOUNDERS OF THE BARTRUM TRAIL. THIS IS IN 2016 AT A PARTY CELEBRATING THE NATIONAL DESIGNATION OF THE PUTNAM BARTRUM TRAIL IN PUTNAM COUNTY. MY COMPANY DEVELOPED AN IDENTITY FOR THE TRAIL EXPANDING TO INCLUDE OTHER COUNTIES. 
          THIS YEAR WAS THE FIFTH YEAR THEY WERE INVITED TO THE FLORIDA FOLK FESTIVAL. THEY PERFORM AND DO STORY TELLING THERE. I WENT THIS YEAR BECAUSE I WANTED TO DOCUMENT IT. IT'S A BIG DEAL BUT THEY KEEP GETTING MORE SPACE AT THE FLORIDA FOLK FESTIVAL. 
          THEY HAD SONGS THAT WOMAN IN THE MIDDLE WITH THE NECKLACE, LEAH PINKERSON, HAS WRITTEN THESE BEAUTIFUL SONGS ABOUT BARTRUM AND THESE OTHER PEOPLE ARE STORY TELLERS THAT ARE, THEY STARTED OUT IN POLAKA AT THE BARTRUM FROLIC AND THEY'RE MORE AND MORE IN REQUEST FOR EVENTS ACROSS FLORIDA. THEY BRING BARTRUM AND THE CHARACTERS HE ENCOUNTERED IN HIS FAMOUS BOOK, TRAVELS, TO LIFE. 
          PRESENCE AT FESTIVALS HELPS RAISE AWARENESS OF THE TRAIL IN FLORIDA IN A GREAT WAY. 
          THIS IS A SHOT FROM THE BARTRUM CONFERENCE AND I HOPE SOME OF YOU ALL RECOGNIZE THE CLAY COUNTY GENIUS OF GARG OFOF COUNTY. SHE MADE THOSE BEAUTIFUL PANELS AND I WISH SHE HAD BEEN THERE TO SEE EVERYBODY DRULING OVER THEM. THEY LOVED THEM. 
          AND THOSE ARE IN DEMAND NOW, TOO, THEY WANT TO BORROW THEM. 
          CLAY COUNTY'S JOINING THE NATIONAL TRAIL. 
          THAT'S WHAT THIS CONFERENCE WAS. 
          THESE WERE PEOPLE FROM THROUGHOUT THE SOUTHEAST WHO HAVE BEEN GEEKING OUT ABOUT BARMRUM FOR YEARS. WHEN SAM CARR INVITED THEM TO PUTNAM COUNTY IN 2013, THE BARTRUM CONFERENCE WAS IN PUTNAM COUNTY. THE ONLY OTHER CONFERENCE IN FLORIDA WAS IN 2013 AND HE WANTED THESE EXPERTS' OPINIONS OF THE TRAIL. THEY LOVED IT SO MUCH. 
          [01:55:03]
SAM BECAME THE PRESIDENT OF THE BARTRUM TRAIL CONFERENCE FROM 2018 TO 2022. 
          THEY SAID THIS IS WHAT WE ALL SHOULD BE DOING. 
          THE FROLIC HAS BEEN GOING FOR 11 YEARS NOW AND THE COUNTY'S TAKEN A LARGER ROLE JUST THIS YEAR IN 2026. THEY HAVE HIKING AND BIKING AND PADDLING TOURS. PONTOON BOAT TOURS AND BUS TOURS. THAT'S SAM CARR LEADING A PONTOON BOAT TOUR. THAT'S DEAN CAMPBELL. 
          THE OTHER CO-CREATOR. HE HAS APPLIED HIS EXPERIENCE WITH THE ST. JOHN'S RIVER MANAGEMENT DISTRICT TO PLOTTING PRECISE SITES ACROSS FLORIDA. THIS IS HIM ORIENTED A PADDLING TOUR AT THE FROLIC. THE PUTNAM COUNTY SECTION OF THE WEBSITE PROVIDES INDIVIDUAL PADDLING HIKING, BIKE L, AND - AND THIS IS OUR GOAL FOR ALL THE COUNTIES. CLAY COUNTY IS WORKING ON THIS RIGHT NOW. 
          IT'S LIKE NOT HAVING TO REINVENT THE WHEEL. 
          YOU'RE PICKING SPECIAL TRAILS THAT ARE CONNECTED TO BARTRUM, BUT THERE ARE ALSO TRAILS YOU WANT TO HIGHLIGHT. 
          IT'S THIS MIXTURE THAT'S MADE THE PUTNAM NATIONAL RECREATIONAL TRAIL. IT'S NOT JUST HISTORY. IT'S OFFERING THE VARIETY OF RECREATION. I DEVELOPED THE IDENTITY FOR THE TRAIL AND MATCHING THE LOGOS AND MAKING THE ONES FOR THE OTHER COUNTIES LATER ON. THE OTHER COUNTIES INCLUDE VOLUT, ST. JOHN, BUT CLAY IS THE FIRST COUNTY THAT HAS A SCOPE TO COMPREHENSIVELY SORT OF DEVELOP, PUT THINGS IN THE GROUND LIKE PUTNAM HAD IT. 
          EVERYBODY'S SORT OF AT DIFFERENT LEVELS. WE SAW AT THE TRAILS MEETING. 
          A LOT OF THEM ARE DOING SOME THINGS BUT THIS IS A UNIQUE SCOPE. THAT'S KIND OF WHY WE WERE STUMBLING AROUND TRYING TO FIGURE OUT HOW TO SET IT UP. 
          I DESIGNED A BROCHURE AND PRINTED WATERWAY SIGNS WITH QR CODES. 
          THAT'S AGAIN, WE'RE DOING THAT FOR CLAY COUNTY, TOO. I DESIGNED FOUR LARGE KIOSKS FOR PUTNAM. EVERY LOCATION FEATURES A MAP. 
          YOU CAN SEE IT'S ALL ALONG THE ST. JOHN'S RIVER. 
          IT'S A COMPLICATED MAP. THIS IS THE OTHER SITE OF THAT FIRST MAP ONE. THE GROUPS DID EXTENSIVE RESEARCH INCLUDING TRAVELING TO PROCURE SCANS OF THE ARTWORK. THE FISH, BIRD, THAT'S WILLIAM BARTRUM'S ARTWORK. HIS IMAGE OF AN ALLIGATOR IS THE FIRST THING EUROPEANS SAW OF AN ALLIGATOR. THEY GOT HIGH RES SCANS OF THESE THINGS FROM LONDON ANDAND RESOURCES WILL BE USED FOR ALL COUNTIES. 
          WE MET SOMEBODY AT THE CONFERENCE WHO GAVE US A FEW MORE IMAGES BUT MIGHT BE SOME IN CLAY THAT NOBODY'S SEEN BEFORE. MY COMPANY SHOT 32 VIDEOS OF SAM AND DEAN OUT TALKING ABOUT THE PUTNAM POINTS AND THOSE ARE ALL ON THE WEBSITE. 
          NEXT STEP FOR THE SOCIETY LEVEL IS TO DO A DOCUMENT LIBRARY THAT WILL HAVE ALL THESE OLD VIDEOS AND VIDEOS FROM THE CONFERENCE WE WERE JUST AT, WHICH COULD BE OF INTEREST FOR PEOPLE. WE HIGHLIGHTED THE BARTRUM TRAIL WHEN I DID A TRAIL DOWN KIOSK. YOU CAN LEVERAGE THE TRAIL TO CONNECT WITH FESTIVALS, TOURS, HISTORICAL SOCIETY, GARDEN CLUBS, AND ESPECIALLY BIWAYS AND TRAILS TO PROMOTE THE REGION. MY COMPANY HAS BEEN WORKING WITH RIVER OF LAKES IN VOLUTIA COUNTY. IT'S DEEPLY CONNECTED WITH THE ST. JOHN'S RIVER. IT WAS ELEVATED TO NATIONAL STATUS. JUST IN 2021. 
          I SIZED THE BIWAY MAP BEFORE AFTER THE BARTRUM BROCHURE. FROM THE PUTNAM GROUP TO CARRY OVER THE BARTRUM TRAIL IDENTITY LIKE THE LOGO AND THE LOOK AND FEEL OF THINGS TO THE VOLUTIA COUNTY AND STETSON UNIVERSITY SPONSORED A BROCHURE HIGHLIGHTING THE CORRIDOR. THE BIWAY SIGHTS IN VOLUTIA ARE DIFFERENT THAN IN CLAY OR PUTNAM SO WE USE THE BIWAY AS A SPINE. STETSON SPONSORED A KIOSK 
          [02:00:01]
IN 2019 AT BLUE SPRINGS STATE PARK AND THE NEW STETSON AQUATIC CENTER WHICH OPENED IN 2019, CLAY ANDERSON HAD BEEN TALKING TO ME ABOUT THAT FOR A FEW YEARS. WE HAVE STUFF IN THE GROUND BUT AREN'T ON THETHE YECHLT SO I'M WORKING ON THAT. 
          THIS IS JUST TO SHOW YOU AN EXAMPLE OF HOW WE ALREADY HAVE COUNTIES CONNECTING. 
          WE HAD TEN, THIS IS SOMETHING WE MIGHT DO IN CLAY IS HAVING LITTLE PANELS WITH BARTRUM QUOTES ABOUT A PLANT AND PUTTING THE SIGN NEXT TO THE PLANT. IN 2019, WE HAD A BARTRUM BLESSING WHERE EVERYBODY FROM PUTNAM CAME AND CELEBRATED. EVEN THOUGH THE COUNTY DIDN'T SPONSOR WHAT I DID, I WORKED FOR VOLUTIA COUNTY AND WE INTEGRATED THE TRAIL INTO THEIR PARKS AND TRAILS APP. THIS IS THE PUTNAM COUNTY SITE ON THE WEBSITE. WE RECOMMEND EVERYONE CHECK OUT THE PUTNAM COUNTY ENTRIES ON THE WEBSITE WHEN WE WERE DEVELOPING IT. 
          SAMANTHA AND TEDDY ARE FAMILIAR WITH THAT. 
          THIS IS CLAY COUNTY. IT'S ALREADY UP. 
          AND LIKE OTHER SITES, IT HAS A SITE LINKS SO YOU CAN GO TO A PAGE FOR EACH ONE AND AN INTERACTIVE MAP. DEAN CAMPBELL DESIGNS THESE MAPS AND THEY SHOW UP ON MOBILE. SO ANYBODY CAN NAVIGATE TO ANY OF THESE SITES. IT COMES UP LIKE AN APP ON YOUR MOBILE DEVICES. EACH SITE WHEN YOU CLICK ON IT HAS A BARTRUM QUOTE. EACH SITE HAS A GALLERY. 
          DEAN AND I TOOK A LOT OF PHOTOS WHEN WE WENT OUT WITH SAMANTHA AND WE GOT SOME FROM THE COUNTY AND PUT IN THERE. COMMENTARY IS THE, A FINAL PIECE THAT'S SORT OF PERSONALIZED FOR EACH COUNTY TO CONNECT IT WITH BARTRUM THAT WE SHOULD BE ADDING SOON. THERE ARE DIFFERENT TABS THAT COME UP. THIS SITE DIDN'T HAVE BARTRUM'S TRAVEL SO THEY'RE NOT SHOWING. 
          THERE'S RESOURCES FOR EVERY SITE. 
          SAM AND DEAN HAVE PROBABLY USED THIS MORE THAN ANYBODY ELSE. WHEN THEY'RE ON THE RIVER, THEY DON'T HAVE TO OPEN TRAVELS OR WONDER WHICH BOOK THEY WERE LOOKING AT. 
          I KNOW THAT IS A LOT. BUT THAT'S AN OVERVIEW OF THE IMPORTANCE OF THE TRAIL. WHAT IT IS. HOW WE'RE CONNECTED. 
          >> THANK YOU. 
          >> DO YOU HAVE ANY QUESTIONS? >> I HAVE A QUESTION. 
          I'M THE TOURISM MARKETING MANAGER. 
          SO WHEN I SEE A NEW PRODUCT COME TO CLAY COUNTY, I GET EXCITED BECAUSE IT'S A NEW ASSET THAT WE CAN SELL TO POTENTIAL VISITORS. 
          ESPECIALLY ONES THAT COME IN. IT'S THROUGH OUR DEMOGRAPHIC OUTDOOR ENTHUSIASTS AS YOU HEARD KYLE SAY. SO IT'S IN OUR MARK. 
          SO MY QUESTION IS WHAT EXACTLY ARE THE DELIVERABLES OF THE PRODUCT? I SAW A LOT OF GREAT PICTURES OF TOURS THAT YOU HAD EVENTS AND VIDEOS AND LIBRARIES. ARE YOU SEEING THAT WITH THIS PRODUCT THAT COMES ALONG WITH IT? 
          >> NO, WHAT I'M SAYING, WHAT WE'RE DOING IS WE'RE HELPING CLAY BUILD THE TRAIL ITSELF. 
          LIKE AND IT WILL, YOU'LL HAVE SIGNS LIKE THE LITTLE WATERWAY SIGNS WITH THE QR CODES JUST LIKE THAT AT EACH SITE. 
          THAT CONNECTS TO THE BARTRUM WEBSITE. 
          SO ALL THAT INFORMATION IS THERE. WHEN SOMEBODY'S OUT, EVEN IN A KAYAK. DEAN'S OUT IN A KAYAK AND HE SCANS A QR CODE AND CAN READ ABOUT THE SITE. THAT'S WHAT I MEAN BY YOU CAN CREATE TOURS. 
          >> IT'S ABOUT THE BRANDING THAT WE CAN LEAP OFF OF. 
          >> EXACTLY. CLAY HENDERSON WHO I WORKED WITH AT STETSON UNIVERSITY FOR EXAMPLE I DIDN'T -- THIS IS WHY I GOT VOLUTIA IN THE GROUND IN A DIFFERENT WAY. CLAY AND TONY ARE BARTRUM SCHOLARS AS WELL AND CLAY, AFTER WE FINISHED OUR PROJECT, HE HAS PUBLISHED TWO BOOKS. ONE IS ABOUT THE HISTORY OF CONSERVATION IN FLORIDA WITH BARTRUM AS GROUND ZERO AND THE SECOND -- I DIDN'T KNOW WHO HE WAS UNTIL I WORKED ON THE FLORIDA BLACK BEAR SCENIC HIGHWAY AND THAT'S HOW SAM AND DEAN FOUND ME. 
          BUT ONCE PEOPLE KNOW, YOU CAN CONNECT TO A LOT 
          [02:05:04]
OF DEMOGRAPHICS. 
          THERE'S A LOT DEEPER TO TALK ABOUT. WHAT THE DELIVERABLES ARE IS THE SIGNS IN THE WATER. GETTING YOU ON, GET YOU ON THE WEBSITE. KIOSKS, BROCHURE. 
          THEN YOU CAN BUILD OTHER THINGS ON BECAUSE THAT'S LIKE THE BASE, THE TRAIL THE THERE. 
          >> THANK YOU. 
          >> I LOOKED UP THE WEBSITE. I LIVE IN EAGLE HARBOR IN FLEMING ISLAND. 
          NUMBER TWO, A RICH SWAMP IN A PINE SAVANNAH. 
          IT'S GOT A PICTURE OF THE EAGLE HARBOR BOAT RAMP AND JOHN IS QUOTED WE CROSSED A BRANCH, LANDED, AND WALKED OVER AA SWAMP TWO OR 300 YARDS WIDE. KIND OF MAKES YOU KIND OF 
          EMOTIONAL. >> IT DOES. 
          OH, MY GOODNESS. AT THE CONFERENCE WE WERE AT, THERE WERE FOUR PEOPLE FROM THE BARTRUM GARDENS. TWO FLEW FROM NEW JERSEY BECAUSE THEY WORK FROM AFAR. THEY WERE IN TEARS WHEN SAM CARR WAS READING THE PRAYER, THE QUAKER PRAYER. WILLIAM WAS A QUAKER. 
          IT'S THIS SACRED SITE. PEOPLE WERE CRYING. 
          IT HAS HAPPENED A LOT WHEN SAM BRINGS PEOPLE TO READ THE PRAYER. BARTRUM WAS A POETIC, HIS BOOK, TRAVELS, IS THIS VERY WEIRD BOOK, A LOT OF PEOPLE CALL IT AMERICA'S FIRST MASTERPIECE. HIS FATHER WAS A BOTANIST AND WILLIAM WAS KIND OF A LOST PERSON WHO FOUND HIS PLACE BECAUSE HE WAS AN ARTIST. 
          YOU SAW ALL THE BEAUTIFUL DRAWINGS BUT THE BOOK IS BEAUTIFUL. LIKE I SAID, YOU CAN FIND A QUOTE, BUT SOME ARE FROM WILLIAM'S FOUR. 
          THE SECOND TRIP HE WAS DOING BOTANY BUT ALSO DRAWING AND HAVING THESE ECSTATIC VISIONS AS THOUGH HE MIGHT HAVE BEEN SMOKING SOMETHING AND HE DID SMOKE THINGS WITH THE INDIANS. HE MADE FRIENDS WITH THE INDIANS. AT THE CONFERENCE WE WERE JUST AT, THE THEME WAS BARTRUM IN FLORIDA. 
          SO EVEN THESE PEOPLE FROM ALABAMA AND GEORGIA WERE RESEARCHING AS PECHTS OF HIS RELATIONSHIP WITH THE TRADERS, HIS RELATIONSHIP WITH THE NATIVE AMERICANS. LIKE THE YOUNG MAN YOU SAW PLAYING THE LONG WARRIOR IN THE SLIDE. HE GAVE BARTRUM THE NAME PUG GI THE FLOWER HUNTER AND THAT ALLOWED HIM TO GO IN A SAFE WAY AND IT WAS NOT A SAFE TIME IN AMERICA. IT WAS IN FACT DURING THE REVOLUTION SO BARTRUM'S VERY RELEVANT RIGHT NOW. 
          AND BARTRUM'S FATHER IS ALSO FAMOUS AND THERE'S A LOT OF YOUR SITES PERTAIN TO BART THERE IS RUM'S FATHER. IF YOU GET SAM AND DEAN TALKING, IT CAN GO. LIKE I SAID, THERE'S A CONFERENCE WITH ALL THESE PEOPLE TALKING ABOUT THEY CAN ALL STAND UP THERE AND TALK FOR AN HOUR. SO IT'S A HUGE THING FOR YOUR COUNTY TO BE DOING THIS. IT WILL BE GREAT TO PROMOTE. 
          >> THE GRANT IS FOR THE KIOSK, THE MAPS, PUTTING THE IMPRINT ON CLAY COUNTY AND CONTINUING IT THROUGH ALL THE COUNTIES. THAT'S HERBALLY THE DELIVERABLES. AGAIN, BARTRUM TRAIL, THE FLORIDA SOCIETY WASN'T ABLE TO DO IT. 
          IT IS THE MECHANISM SO THAT'S WHY WE BROUGHT IT BACK TO YOU GUYS. I THINK WHEN YOU THINK ABOUT THE WHOLE IDEA, THERE'S A LOT OF DIFFERENT THINGS WE'VE TALKED ABOUT. THAT I THINK SPEAKSSPEAKS A NICE 
          ENDING. >> WE HAD SOME PARTS THAT ARE BILLED TO, THAT WORK THE BARTRUM TRAIL SOCIETY DOES BUT THAT'S LESS THAN THE PART SAIL FORCE DOES. SO I'M GOING THE PAY THEM RATHER THAN THEM PAYING ME. 
          >> SO LET'S GET TO THE GRANT HERE I GUESS. 
          TEDDY, CAN YOU EXPLAIN, IT SAYS THE TOTAL REQUEST, AT LEAST ON THE AGENDA, IS 43. 
          >> UP TO T■HE MAXIMUM OUT OF 45,000 WAS THE ORIGINAL GRANT. AND THEN THIS IS, SO I GUESS YOU, IT MAKES SENSE TO ME WHEN YOU'RE PUTTING UP SIGNAGE AND ALL THESE THINGS ACROSS CLAY COUNTY TO DO THIS. IS THAT LIKE A ONE- TIME, LIKE 
          [02:10:01]
WE JUST INVEST THE MONEY AND IT GETS PUT UP? 
          >> SO IT'S ALL BASED ON DELIVERABLES OF THE KIOSK, THE MAPS AND EVERYTHING ELSE. SO LIKE YOU DON'T JUST GET A CHECK FOR 45 K. AS THE BILLS COME IN, WE WORK WITH PURCHASING TO PAY THOSE BILLS BASED ON THE GRANT. 
          >> I TOTALLY SUPPORT I. I THINK IT'S AWESOME. IT WOULD BE AWESOME FOR OUR COMMUNITY. 
          I THINK THE BIGGEST THING FOR ME IS IT'S A BIG INVESTMENT. BUT IT'S A SOMETHING THAT QUANTIFIABLE INSTEAD OF A ONE-TIME DEAL, IT'S THERE. 
          IT'S THERE ALL YEAR. YOU KNOW? YES, SIR. 
          >> COULD YOU MENTION THAT IT WAS A MATCH -- 
          >> THAT WAS THE PREVIOUS. THIS IS JUST A REIMBURSABLE GRANT WITH MOU AND AGAIN, WHAT WE GOT INTO IN JULY IS I MEAN I'M HERE IN MAY, YOU'RE KEEND OF LOOK AT THIS MOU AGREEMENT AND YOU'RE WORKING WITH A GROUP THAT DOESN'T HAVE ANY FINANCIAL ABILITY TO GET REIMBURSED. SO WHAT DO YOU DO? THE BEST WAY TO SOLVE IT WAS TO LET THAT MOU EXPIRE, AGREEMENT, IF YOU WILL, MOU AGREEMENT. AND THEN REENGAGE WITH THE GROUP THAT WORKS WITH THEM AND ALONGSIDE THEM AND IS PATTERNING THE WHOLE PROJECT THAT CAN BE REIMBURSED. IT'S MORE OF A PROCEDURAL THING PROBABLY. AND AGAIN TO BRING IT BACK TO YOU GUYS SO YOU KNOW WHAT'S GOING ON. LAST QUESTION I HAVE IS, I UNDERSTAND THE PROCEDURAL THING, BUT WOULD THIS COME OFF OF THE GRANTS THAT WE HAD IN THE YELLOW? THIS IS SEPARATE. 
          THIS WAS A LINE IN THE BUDGET THAT IS 85,000 TOTAL. 
          THIS WOULD BE 45. MAXIMUM 45 OF THAT WOULD BE ANOTHER 40,000 IF WE FOUND ANOTHER GRANT THAT'S A TYPE OVER 
          THE NEXT FISCAL YEAR. >> OKAY. 
          >> HOW MANY POINTS IN CLAY DO WE HAVE? DID YOU SAY SEVEN? 
          >> I THINK SEVEN. IT'S BEEN A LITTLE WHILE. 
          >> DO WE HAVE A TIMELINE OF WHEN WE'LL GET THE DELIVERABLES? LIKE IF THEY'RE -- 
          >> IT CAN'T BE NAILED DOWN BECAUSE WE'RE WORKING WITH THE COUNTY. 
          >> RIGHT. 
          >> SO WE'RE AT THE CONTENT PHASE NOW. 
          >> THIS IS ON THE WEBSITE. IT'S EIGHT. 
          DOCTORS LAKE, LAKE SHORE BOAT RAMP, WHITETY'S FISH CAMP, BLACK CREEK AT THE OLD FERRY BOAT RAMP. MASTER SERGEANT PARK. 
          DAVIS LANDING AND WILLIAMS PARK. 
          >> TO ANSWER THAT QUESTION, THE GOAL IS TO GET THE AGREEMENT COMPLETE THEN WE CAN START REALLY GETTING THINGS COMPLETED. IT'S MOSTLY BEEN WEBSITE AND CONTENT AND GETTING THAT SET UP OVER THE EIGHT SITES AND NOW WE CAN GET THINGS IN THE GROUND. 
          >> AND NAILING DOWN THAT CONTENT, THAT'S THE HARDEST PART IS GETTING ALL THE CONTENT. ONCE YOU HAVE THAT, YOU WANT TO GET THAT NAILED DOWN AND YOUR MAIN MAP. WE'VE BEEN IN PROGRESS ON THAT BECAUSE ONCE WE HAVE IT, YOU CAN REUSE IT IN A WHOLE BUNCH OF PLACES. ANY OTHER QUESTIONS? 
          >> I'LL ENTERTAIN A MOTION TO APPROVE THE 45,000 GRANT. 
          >> THANKS. 
          >> I MAKE A MOTION FOR THETHE -- 
          >> GOT A MOTION TO APPROVE BY 
          DEBBIE. >> I'LL SECOND. 
          >> SECOND BY SHERRY. ANY FURTHER DISCUSSION? ALL RIGHT. ALL IN FAVOR SAY AYE. ANY OPPOSED? ALL RIGHT. 
          CONGRATULATIONS. THANK YOU VERY MUCH. 
          [15.  Upcoming Events Update (S. Kosters)]
WE'RE LOOKING FORWARD TO THAT IN OUR COUNTY. 
          IT'S GOING TO BE FANTASTIC. SO FINISHING UP, WE HAVE OUR EVENTS UPDATE FROM SAM. 
          >> YES, EVENTS. THE MOST FUN PART OF THE MEETING. OF COURSE, EVERYTHING THAT'S GOING ON IN CLAY COUNTY I KNOW YOU HAVE A LIST IN YOUR PACKET AND WE PUBLISHED IT AS PART OF THE AGENDA BUT I THOUGHT SINCE WE'RE ENTERING THE HEIGHT OF EVENT SEASON, IT WOULD PROBABLY BE MORE APPROPRIATE TO BRING UP OUR EVENTS CALENDAR SO IF YOU VISIT EXPLORECLAY. COM, IT WILL DEFAULT TO THE LIST VIEW, BUT I REALLY RECOMMEND LOOKING AT IT FROM A MONTH VIEW BECAUSE YOU CAN SEE EVERYTHING GOING ON. SOME THINGS I'D LIKE TO HIGHLIGHT ARE THE PENNY FARMS ARTS AND CRAFTS FESTIVAL. 
          WE HAVE VINTAGE MARKET DAY HAPPENING NEXT WEEKEND AND BEFORE LONG, WE'RE KICKING OFF INTO CHRISTMAS. SO USING THIS MONTH VIEW HERE, YOU CAN USE THIS ARROW TO GO OVER TO DECEMBER AND ME AND SHARON AND STEPH HAVE BEEN WORKING REALLY HARD OVER THE PAST FEW WEEKS TO FILL UP THIS CALENDAR FOR THE MONTH OF DECEMBER. YOU CAN SEE THERE'S SOMETHING HAPPENING EVERY DAY IN CLAY COUNTY. 
          AND WE'RE GOING TO CONTINUE ADDING THINGS AS THE DAYS GO ON. THIS TIES INTO OUR CHRISTMAS PASSPORT THAT TEDDY MENTIONED EARLIER. 
          SO THE CHRISTMAS IN CLAY PASSPORT IS GOING TO LIVE ON OUR EXPLORE CLAY APP AND IT'S GOING TO BE A CURATED LIST. IT'S GOING TO INCLUDE YOUR PARADES. THE CHRISTMAS THEMED THEATRE SHOWS AND WE'VE BEEN 
          [02:15:03]
WORKING ON CONTACTING OUR LOCAL BUSINESSES TO ASK IF THEY HAVE ANY SPECIALS. WHO'S SERVING PEPPERMINT MOCHAS? WHO'S SELLING CHRISTMAS SWEATERS? WHERE CAN YOU GET A PHOTO WITH YOUR DOG. IT'S THOSE KINDS OF THINGS WE WANT TO CURATE IN A LIST FOR EVERYBODY. 
          SO I WILL ENCOURAGE EVERYBODY TO DOWNLOAD THE APP AND LOOK FOR THE CHRISTMAS IN CLAY PASSPORT WILL BE LAUNCHING RIGHT BEFORE THANKSGIVING? WE'RE AIMING YES WE'RE AIMING FOR THE WEEK OF THANKSGIVING FOR THAT TO BE DONE SO WE'RE REALLY, REALLY EXCITED ABOUT CHRISTMAS. 
          SO MAKE SURE YOU FOLLOW ALONG, DOWNLOAD THE APP. IT WILL BE UPDATING DAILY WITH THE EVENTS. 
          YES. RIGHT HERE. 
          >> THANKS, SAM. AND SHARON. 
          I THINK THE BIG THING FOR ME THAT I CAN HEAR IN YOUR VOICES IS YOU GUYS LOVE THIS WORK. 
          WE APPRECIATE ALL YOUR HARD WORK TO BUILD THESE THINGS UP. 
          IT'S GREAT. GOOD STUFF. 
          ANYTHING ELSE FOR THE GOOD OF THE GROUP? ONE LAST THING, I'LL USE THE PRIVILEGE OF THE CHAIR. 
          IT'S NOT ON THE AGENDA, BUT I ALWAYS WANT TO OPEN IT TO THE PUBLIC. IF THERE'S ANYONE ELSE IN THE PUBLIC THAT WOULD LIKE TO MAKE A COMMENT AND ADDRESS THE TDC, FEEL FREE TO COME ON. COME ON UP, PERFECT. 
          GLAD I ASKED. WHILE HE'S MAKING HIS WAY UP, WE'D LIKE TO HAVE PUBLIC COMMENT AT THE BEGINNING AND THE END OF THE MEETING. 
          I KNOW SOMETIMES 3:30, IT'S TOUGH FOR PEOPLE TO GET OFF WORK SO WE'LL ALWAYS OFFER THAT AT THE END OF THE MEETING AS WELL. 
          JUST STATE YOUR NAME AND ADDRESS FOR THE RECORD WE'D APPRECIATE IT. 
          >> GOOD AFTERNOON. MY NAME IS STEVE BLOOM. 
          I LIVE IN THE CAMERON OAKS NEIGHBORHOOD. 
          I WANTED TO PICK YOUR BRAIN MAYBE THROW SOME INTEREST OUT THERE. 
          THERE WAS SOMETHING I SAW ONLINE THAT I THOUGHT WOULD BE INTERESTING TO HAVE HERE IN CLAY. NOT SURE IF THAT'S SOMETHING THAT'S AN OPTION OR IF THEY'RE WILLING TO DO IT, COME HERE OR NOT, BUT I THOUGHT WHY NOT. LET'S THROW IT OUT THERE, SEE WHAT WE GET BACK. SOMETHING I SAW ONLINE WAS THE FLORIDA MAN GAMES. 
          IT'S A LITTLE BIT ON THE ROWDY SIDE OF THINGS. 
          IT'S NOT 100% FAMILY FRIENDLY, BUT I THINK A YOUNGER CROWD WOULD BE SOMETHING IT WOULD ENJOY. 
          BUT I WANTED TO JUST THROW THAT OUT THERE, SEE IF THAT'S SOMETHING THE COUNCIL WOULD BE INTERESTED IN. AND MAYBE WE CAN MAKE IT HAPPEN. 
          THANK YOU. ONE LAST THING. 
          THEY ARE IN A TAP AREA. SO THEY NORMALLY DO THEIR BIG EVENTS. THAT'S PRETTY FAR AWAY SO MAYBE UP HERE IN NORTH FLORIDA PEOPLE COULD COME UP HERE FOR THAT. THANK YOU. 
          >> THANK YOU VERY MUCH. TEDDY, YOU CAN GET WITH ALLEN ON THAT. 
          >> I'M SURE IT PROBABLY PAIRS WELL WITH MUSTACHE. 
          >> IF YOU KNOW ANYTHING ABOUT THE FLORIDA GAMES, I'LL GIVE YOU A LITTLE HISTORY. BASED OUT OF ST. JOHN'S COUNTY. 
          STARTED THERE FIRST. TROY AND PETE, AND SO THEY HAD IT IN FRANCIS FIELD AND MOVED IT OUT TO THE FAIRGROUNDS. 
          I BELIEVE IT'S MOVED TO MAYBE THE, SOMEWHERE IN SARASOTA AND PART OF THE THING IS THEY'RE GETTING TO THE AREAS ARE TOO SMALL. 
          THEY NEED A BIGGER SPACE. SO IT'S SOMETHING WE COULD TALK TO ALLEN ABOUT. I WILL ALSO ADD THAT THEY'RE VERY NOT CONFORMIST AND SO THEY DON'T REALLY LIKE TO BE AROUND GOVERNMENT IF YOU WILL BECAUSE IT KIND OF GOES AGAINST THE THEME OF THE GAMES IF YOU WILL. 
          BUT WE CAN TALK TO ALLEN AND SEE IF THAT WOULD BE AN OPTION FOR SURE. 
          OR MAYBE A SPINOFF OF IT AS WELL. 
          >> YEAH. AWESOME. 
          >> SO THE FLORIDA GAMES WAS CONCEIVED ABOUT THREE YEARS AGO AND THEY BASICALLY, IT'S A BIG PARTY AND THEY HAVE SPECIFIC EVENTS. 
          I'LL GIVE YOU AN EXAMPLE. RUNNING FROM A COP WITH LIKE A OBSTACLE COURSE. 
          >> IT'S BASED ON NEWS HEADLINES. 
          FLORIDA MAN. 
          >> A FLORIDA MAN. IT'S A TWO- DAY CELEBRATION. 
          IT'S HALF MUSIC, HALF SIDE SHOW. PT BARNUM WOULD BE VERY HAPPY I WOULD SAY. IT SPEAKS TO MORE OF THE COMMISSIONER'S POINT ABOUT THE IDENTITY OF THE FLORIDA MAN. 
          LONG HAIR, DRINKING BEER AND THINGS LIKE THAT. 
          BUT AGAIN, COULD BE AN OPTION OR MAYBE A VERSION OF IT. 
          BUT ITIT DOES, I WILL BE HONEST, IT COMES WITH SOME ISSUES SO IT WOULD HAVE TO BE LOOKED AT FOR 
          SURE. >> AWESOME. ALL RIGHT. ANYTHING ELSE FOR THE GOOD OF THE GROUP? YES, MA'AM. 
          >> SORRY. 
          >> GO AHEAD. >> VETERANS DAY IS NEXT WEEK AND WE HAVE OUR PATRIOTS PASSPORT CAMPAIGN ONGOING RIGHT NOW. THE PATRIOTS PASSPORT CAN BE FOUND UNDER THE THINGS TO DO SECTION OF EXPLORECLAY.COM. THIS FEATURES OUR MILITARY SITES AROUND CLAY COUNTY AND IT ALSO FEATURES ALL THE 
          [02:20:02]
LOCAL BUSINESSES THAT WE'VE CURATED THAT HAVE SOME SORT OF PROMOTION GOING ON FOR LIKE 10% OFF OF MILITARY PERSONNEL. ACTIVE DUTY VETERANS, FIRE RESPONDERS. ALL THAT SORT OF THING. 
          >> VERY NICE. 
          >> AND I WAS GOING TO SAY CHRISTMAS PARADE ON THE 13 TH WAS GOING TO BE OUR CENTENNIAL WONDER LAND. IT'S GOING TO ROUND OUT OUR CENTENNIAL FOR 2025 AND THEN WE'RE GOING TO HAVE A FIREWORKS DISPLAY. 
          >> ANYTHING ELSE FOR THE GOOD OF THE GROUP? SURE. GO AHEAD. 
          >> SO I WAS TALKING TO JUSTIN NOT TOO LONG AGO ABOUT YOU KNOW KIDS WITH SPECIAL NEEDS SO IT'S SOMETHING THAT'S DEFINITELY CLOSE TO MY HEART. MY SON HAS AUTISM AND I KNOW A WHILE BACK, WE HAD TALKED ABOUT MAYBE BRINGING IN LIKE FIELD OF THE DREAMS. SOMETHING SIMILAR TO THAT. 
          SO I JUST WANTED TO THROW IT OUT THERE. 
          I KNOW, I DON'T KNOW WHO WAS REALLY SUPPOSED TOTO IT OR WHATEVER RAH RAH IT ON, BUT MAYBE WE COULD HAVE SOMETHING LIKE THAT IN JANUARY, FEBRUARY, MARCH SOMETIME. 
          I CAN TELL YOU, I AM PART OF THE COMMUNITY. 
          THE PARENT COMMUNITY, AND IT IS NEEDED. 
          TREMENDOUSLY. 
          >> AWESOME. THANKS. 
          ALL RIGHT. ANYTHING ELSE?
* This transcript was compiled from uncorrected Closed Captioning.