[Call to Order] [00:00:11] >>> ALL RIGHT. I HAVE 3:30. WE'RE GOOD TO GO ONLINE. IF MY FORMER COUNCIL MEMBERS, WE'LL DO THE PLEDGE. MR. ANDREWS IS GOING TO DO OUR INVOCATION TODAY. >> JOIN ME IN THE PLEDGE. >> I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION, UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. >> GOOD AFTERNOON. I WOULD LIKE TO CALL THE MEETING TO ORDER. THE TOURIST DEVELOPMENT COUNCIL. ALL MEMBERS ARE PRESENT WITH THE EXCEPTION OF BRIAN KNIGHT. AT THIS TIME I WOULD LIKE TO OPEN THE PUBLIC COMMENT SECTION OF THE MEETING. IF YOU'RE A MEMBER OF THE PUBLIC AND WOULD LIKE TO ADDRESS THE COUNCIL, YOU CAN TAKE THE PODIUM AT THIS TIME. SEEING NO MEMBERS, MR. PIERCE, I'M ASSUMING YOU'RE NOT [1.  Tourist Development Council Meeting Minutes July 16, 2025] WELCOME TO THE PODIUM. I GOTCHA NOW. I'LL CLOSE THE PUBLIC COMMENT PORTION OF THE MEETING AND MOVE ON TO APPROVAL OF THE MINUTES. WE NEED A MOTION FOR THE TDC MINUTES FOR JULY 16T H OF 2025. >> I MOTION TO APPROVE. >> SECOND? >> I SECOND. >> AWESOME. ALL IN FAVOR SAY AYE. [2.  Advance Travel & Tourism Marketing Update (K. Stichtenoth)] OPPOSED. MOTION CARRIES UNANIMOUSLY. ALL RIGHT KICKING US OFF WITH PRESENTATIONS IS OUR ADVANCED TRAVEL AND TOURISM MARKETING UPDATE. >> CAN YOU HEAR US? >> AWESOME. >> KYLE, CAN YOU GIVE US ONE MORE CHECK REAL QUICK? >> TESTING ONE, TWO, THREE. >> TURN HIS AUDIO UP A LITTLE MORE PLEASE. >> ONE, TWO, THREE. >> THERE WE GO. THAT'S GREAT. >> BEAUTIFUL. >> THANKS. >> KYLE, WHAT DO WE GOT TODAY? >> SO WE'LL JUMP RIGHT IN. WE'LL BE TALKING ABOUT SOME OF THE THINGS FROM JULY AND AUGUST AS WE'RE ALREADY IN SEPTEMBER, WHICH IS WILD TO THINK. WE'LL GO OVER SOME HIGH LEVEL PERFORMANCE STUFF, A COUPLE INITIATIVES AND TALK ABOUT SOME WEBSITE ENGAGEMENT. WITH THAT WE'LL JUMP RIGHT IN. THE FIRST THING WE WANT TO TALK ABOUT IS CONTINUING TO GET A TON OF GOOD EXPOSURE WITHIN OUR TARGET AUDIENCES. DELIVERING ALMOST 3 MILLION IMPRESSIONS OVER THE PAST TWO MONTHS WITH OUR CAMPAIGNS. DRIVING A LOT OF NEW VISITORS INTO THE WEBSITE. 70% OF THE NEW VISITORS ARE COMING FROM OUR CAMPAIGNS AND GETTING GOOD TRACTION ON THE WEBSITE WHICH IS THE MOST IMPORTANT PART. WE WANT TO REACH PEOPLE AND HAVE THEM SPENT SOME QUALITY TIME ON THE WEBSITE. WE'LL DIG INTO MORE OF THE SPECIFICS ON THAT TOWARDS THE END OF THE REPORT. BROOKE WILL HIT SOME OF THE HIGHLIGHTS NOW. BROOKE? >> HI, GUYS. YOU'RE ON THE CAMPAIGN HIGHLIGHTS. THROUGHOUT JULY AND AUGUST WE DID DELIVER OVER 2.9 MILLION EXPLORE CLAY COUNTY MESSAGES. 70% OF ALL NEW USERS WERE TARGET AUDIENCE USERS. THEY VIEWED MORE THAN 67,000 PAGES ON THE WEBSITE AND THEIR AVERAGE TIME ONCE ON THE WEBSITE WAS 1:12. SOME OF THOSE CAMPAIGNS THAT WE DELIVERED WERE VIDEO ADS. WE HAD OVER 327,000 TOTAL VIDEO ADS WATCHED IN FULL. ABOVE COMPLETION RATE OF 97.86%. WITH OUR SPOTIFY AUDIO CAMPAIGNS, WE HAD 100,075 LISTEN TO ADS IN FULL. IT'S REALLY OPTIMIZEDOPTIMIZED COMPLETED LISTENS. WE RECEIVED 120 RESPONSES FROM SPOTIFY. THAT SHOWS GOODEN GOOD [00:05:03] ENGAGEMENT AND WE'RE REACHING THE RIGHT AUDIENCES. OUR SOCIAL CAMPAIGNS, 72,000 PLUS ENGAGEMENTS. THAT'S PEOPLE LIKING, SAVING AND SHARING OUR SOCIAL ADS ON FACEBOOK AND INSTAGRAM. WE HAD OVER 34,000 RESPONSES ON THOSE DRIVING A GOOD AMOUNT OF NEW WEBSITE USERS TO EXPLORE CLAY COUNTY. SUCCESSFUL CAMPAIGNS. >> VERY COOL. NEXT THING WE WANT TO HIGHLIGHT IS A COOL PARTNERSHIP WITH DID WITH MISTY WELLS. WE HAVE A VIDEO WE'LL SHOW YOU. IN AN INFLUENCER MARKETING SPACE, IT'S IMPORTANT TO BE INTENTIONAL WITH WHAT WE DO. IT'S AN OPPORTUNITY TO SHOWCASE COOL ASPECTS OF CLAY. STEPH, GO AHEAD AND SHOW THAT VIDEO. >> WE'LL BE PADDLING PEACEFUL WATERWAYS, RIDING SCENIC TRAILS AND DINING AT A HIDDEN GEM THAT THE LOCALS LOVE. WHETHER YOU'RE HERE FOR IF FISHING, THE FOOD OR FRESH AIR, YOUR STORY STARTS HERE. >> ALL RIGHT. THAT IS GOING TO AIR ON SEPTEMBER 7TH. LET'S TAKE IT OUTSIDE ON THE DISCOVERY CHANNEL. MISTY AND HER CREW WERE IN TOWN. WE TALKED ABOUT THIS AT OUR LAST MEETING. NOW WE HAVE SOMETHING TO SHOW YOU WHICH IS SUPER COOL. SHE DID MORE THAN FISH. SHE EXPLORED COOL PARTS OF THE AREA. WE'RE GOING TO BE ABLE TO GET A LARGER VIEW OF THAT. ALSO EXCITED ABOUT TAKING THE CONTENT THAT WE'RE DOING THERE AND CONTINUING TO USE IT MOVING FORWARD. IT WON'T JUST BE A ONE SHOT TYPE OPERATION. WE'LL BE ABLE TO TAP IN TO SOME OF THAT STUFF MOVING FORWARD. VERY EXCITED ABOUT THAT. OF COURSE THAT IS NEXT WEEK WHICH IS COMING UP SOON. NEXT I THINK BROOKE IS GOING TO TALK ABOUT 904 DAY WHICH IS TOMORROW. >> IT IS TOMORROW. SO WE CURRENTLY HAVE THIS PROMOTION PUSHED OUT. IT'S TO CELEBRATE 904 DAY. IT'S A SPECIAL DAY DEDICATED TO HONOR THE LOCAL CULTURE, LOCAL BUSINESSES AND HIGHLIGHTING CLAY COUNTY AND WHAT MAKES IT SPECIAL. IT IS TAKING PLACE TOMORROW. WE HAVE CURRENT PROMOTIONS UP ON THE WEBSITE. IF YOU ALL WOULD LIKE TO CHECK IT OUT, GET THERE FROM THE HOME PAGE. THERE'S A 904 DAY BUTTON. THEY'RE LISTINGS FOR LOCAL BUSINESSES THAT HAVE SPECIALS FOR 904 DAY TOMORROW WHICH IS AWESOME. WE'RE ALWAYS EXCITED ABOUT THIS PROMOTION. WE HAVE BEEN DOING IT EACH YEAR. >> VERY COOL. ALL RIGHT. FOLLOWING WE'LL WRAP UP WITH WEBSITE PERFORMANCE STUFF. WE DROVE 67,000 PEOPLE INTO THE WEBSITE. WHAT'S IMPORTANT FOR US TO BE ABLE TO LOOK AT AND MEASURE AND QUANTIFY IS WHAT ARE THOSE PEOPLE DOING ONCE THEY GET TO THE WEBSITE. ARE THEY DOING THE RIGHT THINGS WE WANT TO DO? WE'VE BEEN ABLE TO TRACK 723 KEY EVENTS. TO DIG IN DEEPER, BROOKE, TELL US WHAT WE'RE TRACKING AND WHY IT'S SIGNIFICANT. >> DURING THIS PERIOD OF THE 723 TRACKED KEY EVENTS, THESE ARE TELLING US THE MOST IMPORTANT. ARE THE PEOPLE ONCE WE SEND THEM TO THE WEBSITE EXPLORING MORE? ARE THEY INVESTED AND INTERESTED IN CLAY COUNTY? WE CAN SEE THAT A MAJORITY OF OUR KEY EVENTS THAT WERE TRACKED, 318 WERE OUTBOUND DIRECTORY CLICKS WHICH IS GOING TO OUTBOUND, LOCAL BUSINESSES IN CLAYCOUNTY. WE ALSO ARE TRACKING OUTBOUND SHOPPING, THINGS TO DO, OUR LODGING PARTNER CLICKS. THERE WERE 153 OF THOSE. THEN AS WELL AS OUR VISITOR GUIDES, IF THEY DID A DIGITAL VISITOR GUIDE OR REQUESTED ONE TO BE MAILED IN. THESE ARE VERY IMPORTANT FOR US TO TRACK TO MAKE SURE, YOU KNOW, WE'RE SENDING THE RIGHT USERS AND TARGET AUDIENCES TO EXPLORE CLAY AND THEY'RE MORE INVESTED ONCE THEY GET THERE. >> VERY GOOD STUFF. WITH THAT, BROOKE, ANYTHING ELSE YOU WANT TO ADDADD AS FAR WHAT WE'RE DRIVING IN HERE? >> I THINK THAT'S IT. WE'RE UP YEAR OVER YEAR AS FAR AS NEW USERS AND PAGE VIEWS. PAGE VIEWS ARE UP 103%. IT ALSO SPEAKS TO THE USERS WE'RE DRIVING TO THE WEBSITE. THERE'S MORE OF THEM AND THEY'RE VIEWING MORE PAGES. THEY'RE INVESTED ONCE THEY GET TO THE WEBSITE. THEY HAVE A 90% ENGAGEMENT RATE WHICH IS OUTSTANDING AND UNHEARD OF. >> WE'VE BEEN WORKING VERY CLOSELY WITH SHARON, TEDDY [00:10:01] AND THE WHOLE TEAM TO MAKE SURE THE WEBSITE HAS WHAT WE WANT. WE'RE ABLE TO PROMOTE THE MISTY WELLS THINGS, 904, A PLAN FOR ALL OF IT TO WORK TOGETHER AND RESULTS WE'RE SEEING IN REACH, ENGAGEMENT AND ACTIVITY ON THE WEBSITE IS DOING EXACTLY WHAT WE WANT IT TO DO. >> I WILL SAY WE COULD NOT DO IT WITHOUT THE CLAY COUNTY TEAM, THAT IS FOR SURE. >> AWESOME. ANYTHING ELSE, KYLE, BROOKE? >> THAT'S ALL WE HAVE FOR THIS ONE. I'LL BE DOWN THERE TO VISIT IN NOVEMBER AT YOUR NEXT MEETING. LOOKING FORWARD TO SHAKING HANDS IN PERSON. >> THANK YOU VERY MUCH. QUESTIONS FROM THE COUNCIL? ANYBODY? I HAVE A FEW REAL QUICK. THE 3.92% ON SOCIAL AD ENGAGEMENTS IT SAID CTR. WHAT IS CTR? >> IT'S A CLICK THROUGH RATE. THE AMOUNT OF IMPRESSIONS DELIVERED AND HOW MANY CLICKS IT TOOK TO GET TO THAT CTR. A 3.92 IS HE'LL ALTHY. OUR BENCHMARK IS ONE. WE WANT TO DELIVER LESS IMPRESSIONS AND GET THE MOST RESPONSES TO GET A HIGH CTR SO WE'RE NOT JUST SPENDING -- TRYING TO SPEND A BUNCH OF ADS OUT THERE AND TO REACH THE RIGHT PEOPLE WE'RE PRETTY HONED IN ON WHO WE'RE REACHING. >> SURE. MY SECOND QUESTION HAS TO DO WITH KIND OF WHAT YOU ALLUDED TO AT THE END OF THE PRESENTATION. THIS MIGHT BE A QUESTION MORE FOR STAFF. HAVE WE BEEN ABLE TO TRACK BIGGER EVENTS IN TERMS OF THROUGH THE WEBSITE OR THROUGH THE SOCIAL PLATFORM POSTS WHERE WE'VE BEEN ABLE TO TANGIBLY SAY, YES, SOMEONE CLICKED THROUGH THIS LINK AND RESERVED A ROOM OR, YES, SOMEONE CLICKED THIS LINK AND PURCHASED TICKETS FOR LIKE A RODEO. IS THAT MORE A STAFF TEAM? WHO WOULD HAVE THAT DATA? >> WELL, WE DO HAVE A CAMPAIGN WHERE WE CAN TRACK DEVICES BACK TO CLAY COUNTY. WE ACTUALLY HAVE THAT ACTIVELY RUNNING. WE CAN -- WE CAN'T NECESSARILY TRACK EVENT TICKET SALES ON THE WEBSITE SINCE WE DON'T DIRECTLY SELL THEM ON THE WEBSITE. WE CAN TRACK OUTBOUND EVENTS. >> OKAY. >> WE DO CURRENTLY HAVE AN ACTIVE CAMPAIGN WHERE WE'RE TRACKING DEVICES BACK INTO CLAY COUNTY. >> THAT'S A REALLY GREAT AND TRICKY QUESTION AND SOME OF THE ATTRACTION PARTNERS WE WORK WITH ARE SELLING TICKETS ON THEIR SITE BUT USING A THIRD- PARTY TICKETING WEBSITE. THERE'S WAYS TO MEASURE IT WHERE YOU'RE MAKING GUESSES BASED ON WHAT ONE PARTNER IS SEEING AND WHAT WE'RE SEEING, BUT IT'S DIFFICULT TO GET 100% ACCURATE PICTURE OF THAT. >> SURE. >> COMMISSIONER, I WAS GOING TO SAY THE RIGHTS HOLDERS -- IF THEY'RE GOING FROM OUR EVENT, LIKE A QR TO THE PAGE, IT'S DIFFICULT TO TRACK. THE BIGGER THING IS WHAT THE DATA WITH SOME OF THESE EVENTS, HOW CAN WE LOOK AND SEE HOW THEY'RE INVOLVED WITH SOME OF THE INITIAL ACCESS TO THE POINT OF CLICK RATES AND THINGS LIKE THAT. HOW DO THEY INTERACT WITH THE SITE? >> SURE. I THINK THE BIGGER THING FOR ME IS, LIKE, GOING THROUGH THIS -- THIS IS WHAT YOU GUYS DO EVERY DAY, BUT FINDING THE GOLDEN FORMULA. HEY, WE DID THIS AND WE SOLD A TON OF TICKETS, WAY MORE THAN WE EVER HAVE. SO LET'S DO THAT AGAIN. I WAS CURIOUS AS TO HOW THE MARKETING IS TYING IN TO THE TANGIBLE ACTION STEPS FOLLOWING THE CLICK THROUGH RATE AND THOSE TYPES OF NUMBERS. AWESOME. THEN THE -- >> THAT'S ABSOLUTELY PART OF THE DAILY CHALLENGE AND TASK. THERE'S A FORMULA, BUT THE OTHER CHALLENGE IS IT'S NOT A STATIC LANDSCAPE. AS PLATFORMS EVOLVE AND CHANGE AND BEHAVIORS EVOLVE AND CHANGE, WE HAVE TO KEEP OUR FINGER ON THE PULSE OF WHAT IS WORKING AND MEASURE WHAT WE CAN TO DETERMINE THAT. >> AWESOME. GOOD DEAL. LAST THING I WOULD SAY IS JUST -- I THINK THE MISTY WELLS THING IS EXTREMELY EXCITING. GOOD VIDEOS BRING OUT EMOTION. FOR ME I WAS LIKE THAT'S WHERE WE LIVE, WHICH IS REALLY COOL. IT WILL BE EXCITING TO SEE THAT SEPTEMBER 7TH AND GIVE CLAY COUNTY NATIONAL EXPOSURE. >> I THINK WE'LL REACH THE RIGHT PEOPLE TOO WHICH IS THE KEY. THERE'S WAYS TO REACH LARGER AMOUNTS OF PEOPLE. WE WANT TO REACH THE PEOPLE THAT WILL WANT TO COME. >> ABSOLUTELY. AWESOME. [00:15:03] THANK YOU, YLE AND BROOKE. WE APPRECIATE [3.  Airstream Ventures Sports Tourism Update (A. Verlander)] IT. >> THANK YOU. >> THANK YOU, GUYS. >> THAT WAS OUR ADVANCED TOURISM MARKETING UPDATE. WE'LL MOVE ON TO AIRSTREAM VENTURE SPORTS UPDATE. MR. ALAN VERLANDER. >> THERE WE GO. ACTIVE COUPLE MONTHS. WE HAD A REALLY GOOD LONG PRODUCTIVE MEETING WITH TEDDY AND THE ENTIRE STAFF ON THE PLAN, THE GOALS, THE OUTCOMES, ALL OF THAT STUFF. EXCITED TO KIND OF GET BACK INTO THIS AND WE ALREADY HAVE SOME EVENTS BOOKED. I DON'T HAVE CONTROL SO I'LL RELY ON STAFF, WHICH IS A GOOD RELIANCE. THESE ARE THE ASSOCIATION TRIPS THAT WE GO ON EACH YEAR. SO WE WENT TO SPORTS ETA. IT'S NOT NECESSARILY THE NATIONAL GOVERNING BODY, BUT THE ONE CONFERENCE EVERYBODY GOES TO. THEY SET THE STANDARDS AND DIFFERENT THINGS. JOHN DAVID, THE EXECUTIVE DIRECTOR, IS A GOOD FRIEND OF OURS. WE WENT TO FLORIDA SPORTS FOUNDATION. MADE A LOT OF GREAT CONTACTS. WE HAVE THE SPORTS CONFERENCE COMING UP IN COLUMBIA AND THE TEAMS WHICH IS A REALLY BIG ONE COMING UP IN OCTOBER. WE'LL BE AT FIVE DIFFERENT CONFERENCES OVER THE COURSE OF THE YEAR. YOU SEE A LOT OF THE SAME PEOPLE, BUT IN THE CONNECT MARKET PLACE FROM LAST WEEK, JR MET TEN TWO EVENT PLANNERS THAT MAKE SENSE FOR US AND THE NEW SPORTS COMPLEX. WE'RE REALLY EXCITED ABOUT THAT. THE BOOKED EVENTS, ATHLETES, YOU'LL BE HEARING. IT'S A GRANT. IT'S A BIG GIRLS FLAG FOOTBALL EVENT. MINOR LEAGUE GOLF TOUR, FOR THOSE ON THE COUNCIL FOR A LITTLE BIT, SOME OF YOU REMEMBER, WE STARTED THAT TWO YEARS AGO. THIS WILL BE OUR THIRD TOURNAMENT WITH SCOTT TURNER. TURNED INTO A GREAT EVENT. WE'LL HAVE A FEW PGA TOUR PLAYERS THAT PLAY IN THAT. MINOR LEAGUE GOLF TOUR IS A QUALIFIER FOR THE CORN FERRY TOURNAMENT WHICH IS A QUALIFIER FOR THE PGA TOUR. YOU'LL HAVE SOME GUYS -- THE REASON HE MOVED THE TOURNAMENT TO EARLY FEBRUARY IS IT'S BECAUSE THAT MAIN QUALIFYING OF THE PGA TOUR. YOU'LL GET A LOT OF THESE GUYS TRYING TO GET TOURNAMENT PLAY GOING AND MAYBE WIN A LITTLE MONEY. BLACK CREEK SHOWDOWN, IF YOU'RE A MEMBER, WE STARTED THAT, LAUNCHED IT AND THEN LOST THE CONTRACT. NOW WE'RE LAUNCHING IT AGAIN. THAT WILL BE IN MARCH. WE'VE SENT NOTICES TO ALL COACHES AND ATHLETIC DIRECTORS IN THE ENTIRE STATE OF FLORIDA THAT PLAY GIRLS FLAG FOOTBALL. THERE'S ONLY A COUPLE OF THESE IN THE STATE OF FLORIDA. IT'S TO CREATE AN ORGANIC TWO- DAY EVENT WITH ABOUT 40 TEAM÷÷THAT IS COME IN FROM ALL OVER THE STATE. THEY PLAY A BUNCH OF GAMES AND STAY IN HOTELS AND RESTAURANTS AND ALL THAT KIND OF STUFF. THERE'S A BIG ONE IN TALLAHASSEE EACH YEAR AND WE WANT TO MAKE ANOTHER ONE HERE IN CLAY. WE HAVE A TON OF INTEREST. WE'RE BEFORE THE SCHEDULING PROCESS, WHICH IS GOOD. THE CROSS- COUNT INVITATIONAL COMES BACK NEXT YEAR. OUR GROWTH IN THAT, WE WILL CONTINUE TO SEE. THE DATE THIS YEAR -- THERE WAS A LAPSE IN SPORTS TOURISM STUFF. MIDDLEBURG PICKED UP THAT DATE. WE MET WITH THEM AND SAID WE'LL BRING IT BACK AND GROW IT LIKE WE WERE WANTING TO, AND THEY WERE FINE WITH THAT. THOSE FOUR ARE DEFINITELY HAPPENING. THEN ADVANCED CONVERSATIONS -- I'LL BE ATTENDING A SYMPOSIUM, A WEEK AFTER NEXT IN INDIANAPOLIS. FOR OUR COMMUNITY HERE IN CLAY, WE BID A FEW YEARS AGO ON THE DIVISION II AND III NATIONAL CHAMPIONSHIPS. WE WEREN'T SUCCESSFUL IN THAT. A LOT OF TIMES YOU HAVE TO BID A COUPLE TIMES BEFORE YOU GET ON THEIR RADAR. WE'LL LEARN MORE AND MEET WITH TEDDY AND THE TEAM AND JUSTIN AS WELL. WHAT ARE THE FACILITIES THAT MAKE SENSE FOR US? [00:20:03] THOSE BIDS WILL BE DUE IN MARCH. WE'LL FIND OUT IN OCTOBER. IT'S A LENGTHY PROCESS, BUT ONE WE WANT TO GET OUR FOOT IN THE DOOR WITH CLAY. THE PREMIER LACROSSE LEAGUE, THE PLL, THEY HAVE A CONTRACT WITH ESPN. THEY'RE GOING TO START THESE CAMPS. LIKE EVERYBODY ELSE THEY'RE TRYING TO MAKE MONEY. JR HAS A GREAT RELATIONSHIP WITH THOSE GUYS. >> WE'LL BRING A CAMP. WE'RE JUST BEGINNING TO WORK ON THE DATES OF THAT FOR 2026. THEIR SEASON JUST ENDED. THEY'RE RESTING AND THEY'LL GET BACK ON THE SCHEDULING. AMERICAN CORNHOLE LEAGUE, WE HOSTED THAT BEFORE. WE'RE RESURRECTING THOSE CONVERSATIONS. UNITED YOUTH SPORTS LEAGUE FOOTBALL, THIS IS A HOT ONE. TEDDY AND I AND JUSTIN HAVE WORKED ON THIS. IT'S NOT POP WARNER, BUT FRANK LIVES IN PALM COAST. WE'RE TRYING TO BRING A BIG EVENT IN DECEMBER AND ANOTHER BIG EVENT MLK WEEKEND AT THE SPORTS COMPLEX. IT WOULD BE ANYWHERE FROM 30 TO 50 TEAMS OF LITTLE KIDS PLAYING FOOTBALL. WHEN HE DOES HIS EVENTS, HE BRINGS THEM IN FROM ALL OVER THE COUNTRY AND SO HE'S REALLY EXCITED BECAUSE, AS HE SAID, I CAN BE CLOSE TO HOME AND DO AN EVENT. TEDDY'S GOING TO MEET WITH HIM ON FRIDAY TO TRY TO PUT SOME THINGS TOGETHER THERE. AGAIN, THAT WOULD BE THIS YEAR. THAT WOULD BE COMING UP IN A FEW MONTHS, THE FIRST ONE AND THEN ÷÷IN JANUARY. GRIT AND GRIND FOOTBALL, FLAG FOOTBALL SINCE IT ENTERED THE OLYMPICS FOR 2028 THERE ARE ORGANIZATIONS EVERYWHERE PLAYING FLAG FOOTBALL. GRIT AND GRIND IS ANOTHER ONE WE'RE WORKING WITH. USA ARCHERY, I'M REALLY EXCITED ABOUT THIS. WE JUST HIRED A PERSON WHO NOW LIVES IN COLORADO SPRINGS, BAILEY ROBINSON. SHE DOES COMMUNITY WITH OUR USA PARTNERS -- ARCHERY, VOLLEYBALL, LACROSSE, WHATEVER IT IS. WE ARE BEGINNING -- WE'RE GOING TO SEE A MAJOR BOOM HERE OF USA EVENTS ASSUMING WE HAVE THE FACILITIES, WHATEVER THAT SPORT IS THAT WE HAVE THE FACILITIES. SHE HAS A LIST OF OUR FACILITIES HERE. SHE'LL GO AFTER THEM AND IS GOING AFTER THEM. USA ARCHERY IS A HOT ONE WE'RE TRYING TO ATTRACT. GAME ON TRIATHLN, WE'RE LOOKING AT THAT FOR LAKE GENEVA. IT'S A FULL- BLOWN TRIATHLON. THEY DO THEM ALL OVER THE STATE. TEDDY'S WORKED WITH THEM IN THE PAST. WE'RE TRYING TO BRING THEM TO CLAY. PRO WATER CROSS YOU ALL ARE FAMILIAR WITH. I THINK I CAN SAY THIS. THERE'S BEEN A TRANSACTION. AJ HANDLER IS NOW TRANSITIONS THE PRO WATER CROSS BRAND TO A GUY WHO HAS JET SKI RACES ALL OVER THE COUNTRY. AJ HANDLED THE STATE OF FLORIDA. THEY'RE NOT MELDING IT INTO A NATIONAL SERIES. I'VE BEEN ON TWO CALLS WITH THE NEW OWNER. HE'S VERY COMMITTED TO COMING HERE. THEY'RE CHANGING THEIR FINANCIAL MODEL THAT WILL HELP US OUT DRAMATICALLY. WE'RE GOING TO LOOK TO DO AN EVENT AGAIN IN LAKE GENEVA. THE KANSAS CITY BARBECUE, ANYONE LIKE BARBECUE? THEY HAVE THESE BIG BARBECUE COMPETITIONS ALL OVER. WE'VE GOT -- KANSAS CITY IS A VERY HIGHLY DISTINGUISHED NATIONAL BRAND AND SO WE'VE GOTTEN IN GOOD WITH THEM. BROOKE FROM OUR TEAM TALKS TO THEM REGULARLY. WE'RE TRYING TO BRING AN EVENT HERE, BUT A LOT OF TIMES THOSE EVENTS MARRY WITH ANOTHER EVENT BECAUSE IT'S HIGH TIDE RAISES ALL SHIPS. WE'RE LOOKING TO AN EVENT FOR 2026. THEN GRAD GAMES LACROSSE, THOSE OF US WHO ARE PARENTS YOU SPENT [00:25:04] 12 YEARS GOING TO THESE EVENTS THEN HIGH SCHOOL IS OVER AND IF THEY DON'T PLAY IN COLLEGE, THEY'RE DONE. THEY'VE COME UP WITH THIS IDEA IN LACROSSE, BUT THEY'RE GOING SPORT BY SPORT, TO HAVE ONE LAST HURRAH AT THE END OF THAT SPORT THAT YOU DON'T HAVE TO BE AN ALL STAR. YOU COULD HAVE NOT STARTED FOR YOUR TEAM. YOU COULD HAVE BEEN A PLAYER. FOR SENIORS TO PLAY ONE LAST WEEKEND OF SPORTS. IT'S A REALLY GREAT IDEA. THEY'RE TRYING TO DO IT IN A LOT OF DIFFERENT SPORTS. AS I TOLD THEM, THEY WANT TO LOOK AT LACROSSE HERE, BUT THEY WANT TO LOOK AT ALL KINDS OF THINGS. WE HAVE A STRATEGIC CALL WITH THEM NEXT WEEK ON THAT. IT'S A COOL CONCEPT. I WOULD HAVE LOVE TO DO THAT WITH ALL MY DAUGHTERS. YOU JUST GO AND NEVER REALLY SEE THEM AGAIN. IT'S A CULMINATION FOR THE KIDS AND PARENTS AS WELL TO HAVE A LITTLE FUN. THEN WE ARE TALKING WITH -- WE DO A LOT OF EVENTS WITH USA PICKLEBALL. ELITE TOURNAMENTS IS A NATIONAL LACROSSE EVENT. WE TRIED TO BRING THEM A COUPLE YEARS AGO. THEY'RE RESURRECTING BACK. LAST PADDLER STANDING IS AN ENDURANCE RACE THAT GOES 24 HOURS. THAT WOULD BE LAKE GENEVA WHERE THEY SET UP THIS WHOLE THING. IT IS TELEVISED. COLLEGE CLUB SPORTS, IN COLLEGES, ALL THE CLUB TEAMS DO A NATIONAL CHAMPIONSHIP. WE'RE TRYING TO BRING FLAG FOOTBALL TO -- THEY HAVE A LOT OF PLACES TO GO ALL OVER THE COUNTRY. IT'S A NATIONAL TOURNAMENT, BUT WE'RE TRYING TO GET FLAG FOOTBALL. THEY HAVE A BASKETBALL ONE AND VOLLEYBALL ONE. OBVIOUSLY WE CAN'T DO THOSE BECAUSE THEY NEED BIG FACILITIES FOR THOSE. WE FEEL LIKE WE CAN BRING FLAG FOOTBALL. HAD A CALL WITH SURF FOIL WORLD TOUR. THEY ARE LOOKING TO DO EVENTS AND THEY HAVE TO BE IN A LAKE BODY. CAN'T BE IN A CURRENT, STUFF LIKE THAT IN THE ST. JOHNS RIVER. THEY NEED ENTRY POINTS AND ALL THAT KIND OF STUFF. OBVIOUSLY LAKE GENEVA COULD WORK. THEY HAVE PEOPLE FROM ALL OVER THE WORLD THAT COME IN. IT'S LIKE MOTO SURF. IT'S HUGE OVERSEAS AND IT'S BEGINNING TO WORK ITS WAY -- THEY WANT TO DO FIVE LOCATIONS IN THE UNITED STATES AND WE'RE TRYING TO BE ONE OF THOSE FIVE. NICA, WE'RE TRYING TO ATTRACT THEM HERE. AMERICAN DARTERS ASSOCIATION, CARL IS COMING IN. HE'S A BIG PANTHERS FAN. HE'S COMING IN. BASICALLY WHAT THEY NEED -- THIS IS SIMILAR TO CORNHOLE. THEY'RE VERY MUCH A BEER DRINKING CROWD. THEY BRING ALL OF THEIR OWN STUFF. I THINK WE COULD DO IT EASILY AT THE FAIRGROUNDS OR YOU COULD DO ALL DIFFERENT LEVELS OF EVENTS IN HOTEL BALLROOMS AND STUFF LIKE THAT. BASICALLY IT'S DARTS AND IT'S HUGE. HE JUST DID A NATIONAL CHAMPIONSHIP IN ORLANDO AND HAD 3,000 PARTICIPANTS. HE RUNS A REGIONAL CHAMPIONSHIP ALL OVER. WE'VE GOTTEN IN GOOD WITH HIM. DOCK DOGS IS AN EVENT BROOKE IS TALKING TO. THEY COME IN AND BUILD A BIG POOL AND THESE DOGS RUN ACROSS AND JUMP AND HOW FAR THEY CAN JUMP AND SO THEY BRING COMPETITORS FROM ALL OVER. IT'S NOT LIKE THE AFTER THE MACY'S DAY PARADE. IT'S NOT A HUGE EVENT, BUT IT'S AN EVENT THAT THEY'RE WANTING TO COME AND DO SOMETHING IN NORTHEAST FLORIDA. THEN UP DOGS IS A FRISBEE COMPETITION. YOU HAVE TO BE ON GRASS, NOT TURF. JR IS WORKING WITH THEM. WE'RE EVEN TALKING TO THE -- THE CONVERSATIONS -- JUST A REMINDER, ADVANCED CONVERSATIONS ARE THEY REALLY WANT TO COME TO CLAY COUNTY AND THEY'RE TRYING TO GET DATES. CONVERSATIONS IS ARE THEY'RE VERY INTERESTED IN [00:30:01] CLAY. WE'RE TRYING TO GET THEM MORE INTERESTED. THEN THERE'S ANOTHER LAYER OF PROBABLY 80 TO 100 PEOPLE THAT WE'RE JUST HAVING CONVERSATIONS TO GET THEM -- JUST LIKE MOST OF YOU THAT DO SALES. THESE ARE THE THREE DIFFERENT CATEGORIES WE'LL BRING TO YOU EACH MEETING. THEN THIS IS KIND OF WHAT WE'VE SET AS OUR GOAL. OBVIOUSLY WE HAVEN'T BOOKED AN EVENT YET, BUT WE'RE VERY TRANSPARENT WITH WHAT WE DO, HOW WE OPERATE TO SEE THE IMPACT. OUR GOAL IS TO BRING TEN EVENTS TO DO ROOM NIGHTS OVER 3,000 AND AN IMPACT OF $2 MILLION. YOU KNOW, I THINK IF WE HIT THE GOAL NUMBER, WHICH WE WILL, ALL OF THOSE WILL ACTUALLY GROW DEPENDING ON THE TYPES OF EVENTS AND WITH THE NEW SPORTS COMPLEX WE HAVE IN PLACE THAT ALLOWS FOR BIGGER EVENTS. ANYWAY, ANY QUESTIONS? I THINK THAT'S THE LAST SLIDE. >> QUESTIONS FOR ALAN? >> I HAVE ONE QUESTION. GREAT PRESENTATION. IT SEEMS LIKE THERE'S A LOT OF DIFFERENT SPORTS. SORRY. I'M A LITTLE LOUD THERE. IS GREAT FOR CLAY COUNTY? I DON'T KNOW IF IT'S LACROSSE. YOU MENTIONED FLAG FOOTBALL. IS IT FLAG FOOTBALL OR -- >> FLAG FOOTBALL IS BIG NOW JUST BECAUSE OF THE OLYMPICS. WE ARE WORKING WITH PROBABLY FOUR OR FIVE DIFFERENT FLAG FOOTBALL EVENT PLANNERS. FOOTBALL IN ESSENCE IS PROBABLY A BIG ONE. YOU'RE LOOKING AT GIRLS FOOTBALL AND BOTH GENDERS OF FLAG FOOTBALL IS BIG. NOW THAT WE HAVE A GREAT SPORTS COMPLEX, WE CAN BRING BIG EVENTS AND THOSE KINDS OF THINGS. I WOULD SAY RIGHT NOW FLAG FOOTBALL IS BIG, BUT, AS YOU SEE, THERE'S A LOT OF DIVERSITY IN THE TYPES OF EVENTS WE'RE GOING AFTER BECAUSE, YOU KNOW, WE HAVE GREAT BODIES OF WATER, ALL DIFFERENT KINDS OF THINGS. WE'RE TRYING TO GET CREATIVE. BARBECUE CONTEST WOULD BE -- A NATIONAL BARBECUE CONTEST WOULD BE COOL. MAYBE WE MARRY THAT WITH SOMETHING ELSE AND CREATE AN EVENT EVEN BIGGER EVENT. >> YOU MARRIED THE CMARK RODEO WITH THE BARBECUE? YOU HAVE A LOT OF LOCAL PEOPLE THAT WOULD COME TO THAT. LOOK AT THE CHILI COOK- OFF PARTICIPATION. THAT'S GOOD. >> A LOT OF THESE -- KANSAS CITY WAS TELLING US ON A CALL LAST WEEK THAT IT ALL DEPENDS UPON HOW MANY POINTS THEY'LL SANCTION. THAT'S WHERE YOU DRAW -- THEY MAKE IT A BIG EVENT. PEOPLE WILL COME IN FROM ALL OVER THE COUNTRY. LOWER POINT QUALIFICATIONS SMALLER YOUR CIRCUMFERENCE. IT CAN BE A REALLY GREAT THING. IT'S FROM AN INTERNET AND WEBSITE AND SOCIAL MEDIA IT CARRIES BIG NUMBERS. >> I JUST WANT TO SAY IT'S GREAT TO SEE YOU AGAIN. >> OH, THANK YOU.÷÷GREAT TO BE BACK. >> JUST TO MAKE A POINT ON A NICHE TYPE PLACE, WHEN YOU LOOK AT THE ADVANCED CONVERSATIONS, CONVERSATIONS AND SCOPE OF WHAT ALAN IS TALKING ABOUT, THAT'S THE BIG PIECE WITH US IS STAFF -- AS A STAFF, WE MEET TWO OR THREE TIMES A MONTH AND TALK A FEW TIMES A WEEK, TRYING TO FIND THAT MEDIUM OF WHAT WE CAN DO AT THE FACILITIES WE HAVE IS THE BIG KEY. TO THE POINT OF, LIKE, YOU KNOW THE TRIATHLON, WE'VE HAD A COUPLE OF THOSE. GETTING CREATIVE WITH THE LAKE IS INCREDIBLE. IN THE KEYSTONE AREA YOU'LL HAVE A LESSER IMPACT ON THE ROADS AND THINGS WHEN YOU HAVE THOSE EVENTS. HOW CAN WE GET THE RIGHT EVENTS THAT MAKE SENSE IS THE BIG KEY? THAT'S WHERE THESE CONTINUED CONVERSATIONS -- THEN WE BRING IN PARKS AND REC WITH OTHER EVENTS. MAYBE THERE'S OTHER OPTIONS WITH THE LEASE GROUPS WE HAVE. THE OTHER PIECE IS THAT THERE'S A BENEFIT TO THE LOCAL RESIDENT THAT THEY DON'T HAVE TO GO SOMEWHERE TO TRAVEL THAT THEY NORMALLY WOULD. WE'RE GOING TO HOST THAT EVENT. >> I WILL SAY WE HAVE A REALLY GOOD TEAM IN PLACE. TEDDY UNDERSTANDS OUR WORLD GREATLY AND EVERYBODY -- I MEAN, IT'S REALLY GOOD. I THINK OVER THE NEXT MONTHS AND YEARS YOU'RE GOING TO SEE SOMESOME [00:35:02] STUFF. >> I HAVE A COUPLE QUICK QUESTIONS. THE BLACK CREEK SHOWDOWN IS GOING TO BE GOOD. ANYTHING YOU CAN DO WITH EIGHT FULL SIZE 100-YARD FOOTBALL FIELDS -- GIRLS FLAG, YOU COULD PUT TWO GAMES ON ONE FIELD. THAT'S 16 GAMES THAT CAN HAPPEN AT ONE TIME. THOSE TYPE OF EVENTS, SPIKE BALL WHERE YOU HAVE BIG OPEN GRASS AREA, LACROSSE IS GOOD THERE. THAT'S EXCITING ABOUT THAT. I GUESS IT'S MORE FOR YOU, AN OVERARCHING KIND OF QUESTION AS THE COUNTY COMMISSION TRIES TO GUIDE FILLING THE SPORTS PARK. SURFACE LEVEL, WHAT ARE BARRIERS YOU FACE TALKING TO FOLKS? WELL, WE WOULD LOVE TO HOST IT THERE, BUT X? >> IT'S PARKING. YOU HAVE TO CREATE A PARKING ÷÷PLAN. THE COMPLEX IS AMAZING. >> MASSIVE EVENTS WHERE YOU HAVE TWO, THREE, FOUR, 5,000 PEOPLE. THEY'RE OUT THERE. WITH EIGHT FIELDS WE COULD EASILY DO THAT. THAT'S THE ONLY THING. YOU KNOW, I KNOW THAT'S BEING ADDRESSE AND YOU'RE ALL HAVING CONVERSATIONS ABOUT THAT. THAT'S THE ONLY DETERRENT RIGHT NOW. WE DON'T LET IT BE A DETERRENT. WE SAY WE CAN FIGURE OUT SOLUTIONS. THIS IS A SOLUTION- ORIENTED TEAM FROM THE COUNTY ADMINISTRATOR DOWN TO THE COMMISSIONERS. DON'T LET THAT AFFECT YOU. EARLY CONVERSATIONS WE DON'T ÷÷EVEN BRING IT UP. >> SURE. I WANT TO MAKE SURE I'M BRINGING BACK TO THE COMMISSION HERE'S THE NEXT STEP, HERE'S HOW WE -- >> FIELDS ARE IN AMAZING SHAPE. EVERYTHING LOOKS FIRST CLASS AND WE CAN SEND THEM PICTURES OF OVERVIEWS AND THAT KIND OF STUFF. IT'S EASY TO GET PEOPLE INTERESTED. ONCE AGAIN, THE OPERATIONS PIECE, WE HAVE A GOOD OFFICE TEAM. JUSTIN AND HIS TEAM, WE CAN FIGURE OUT SOLUTIONS TO THAT. >> LAST QUESTION I HAVE, HAVE YOU EVER HAD ANY -- I WAS THINKING BECAUSE I GOT THE TOUR A COUPLE MONTHS AGO. I TOURED THE OUTDOOR ADVENTURE PARK. NOW I THOUGHT OF ANOTHER ONE. HAVE YOU EVER WORKED WITH ANY SHOOTING COMPETITIONS, RIFLE COMPETITIONS? >> WE HAVE NOT YET. BAILEY IS MEETING WITH USA RIFLE WHICH HAS A BUNCH OF DIFFERENT SHOOTING, CLAY, ALL THAT KIND OF STUFF. WE HAVE NOT DONE ONE YET. I'VE SHOT PLENTY, BUT NEVER RUN AN EVENT. BAILEY IS IN TIGHT WITH A LOT OF THOSE FOLKS OUT IN COLORADO SPRINGS. >> THE SECOND THING IS LIKE A MUSIC FESTIVAL. IT'S OUT OF YOUR SPORTS TOURISM REALM. THAT OUTDOOR ADVENTURE PARK IS HUGE. PARKING, THERE'S PLENTY OF PARKING. I THINK IF YOU -- I THINK BEING CLAY COUNTY THAT'S SOMETHING PEOPLE WOULD GET EXCITED ABOUT AND THERE'S A HUGE SPACE FOR IT TOO. >> IT'S DEFINITELY -- THE TREND WITH MUSIC FESTIVALS, THE P&L ON THAT HAS TO BE REALLY TIGHT BECAUSE THESE ARTISTS ARE REQUIRING -- AS WE KNOW WITH CONCERT TICKETS AND THAT THEY'RE REQUIRING A LOT OF MONEY. IT'S TO FIND THAT -- THE NICHE IS TO FIND THAT UP AND COMING ARTIST THAT DOESN'T COST YOU A LOT BUT IS ON THE PRECIPICE OF A BIG NAME. IF YOU CAN HIT LIQUID GOLD WITH THAT, IT'S GOOD. WE'RE TALKING TO -- I'M TALKING TO THE FURYK GOLF TOURNAMENT, THEY'RE DOING CONCERTS WITH THOSE TOURNAMENTS. THEY'RE BRINGING PRODUCERS DOWN FROM NASHVILLE. WE'RE HAVING CONVERSATIONS, LIGHTLY, ABOUT HOW DO WE GET BACK INTO THAT AND WHAT WORKS. I'LL REPORT BACK ON THAT. >> AWESOME. TEDDY, WE CAN ADD THE JELLY ROLL GRANT. >> $500,000. >> AWESOME. THANKS, ALAN. [4.  Bed Tax Collection/Hotel Data (T. Meyer)] >> AND HE WON'T EAT AS MUCH NOW. >> ALL RIGHT. >>> NEXT AGENDA ITEM, THE BED TAX COLLECTION AND HOTEL DATA. TEDDY MEYER. >> JUST TO KIND OF, AGAIN, LIGHTLY GO OVER THIS. WE HAVE INTERESTING INSIGHT WHICH I'LL HAVE SAM SPEAK TO IN A SECOND. YOU KNOW, WE HAD THE -- IF YOU LOOK DOWN THE LIST AND LOOKING AT JULY AND YOU'RE SEEING, YOU KNOW, NEGATIVE 12.94, OBVIOUSLY SOMEWHAT CONCERNING. INTERESTINGLY ENOUGH SAM GOT BACK FROM THE FLORIDA GOVERNOR'S CONFERENCE. SHE HAS GOOD INSIGHT. WE TALKED ABOUT WHO, WHERE, WHY. [00:40:01] THERE'S A MULTITUDE OF DIFFERENT THINGS. MAYBE SAM CAN ELABORATE. >> AS TEDDY MENTIONED, I GOT BACK FROM THE FLORIDA GOVERNOR'S CONFERENCE ON TOURISM JUST SOUTH OF ORLANDO. IT IS THE STATEWIDE ANNUAL CONFERENCE THAT'S HOSTED BY VISIT FLORIDA, WHICH IS THE TOURISM OFFICE FOR THE ENTIRE STATE. I'M JUST SO GRATEFUL FOR TEDDY AND THE COUNTY FOR ALLOWING ME THE OPPORTUNITY TO GO AND REPRESENT OUR TOURISM DEPARTMET. MADE A LOT OF GREAT CONTACTS. THE LAST SESSION THEY HAD ON THE THIRD DAY WAS A PRESENTATION DONE BY TOURISM ECONOMICS, WHICH IS AN OXFORD COMPANY. THEY COLLECT DATA FROM COMPANIES GLOBALLY ON TRAVEL AND TOURISM. THEY HAVE AN 84-SLIDE DECK ALL ABOUT THE STATE OF ECONOMY AND TRAVEL AND TOURISM FROM THE NATIONAL PERSPECTIVE. JUST ALL THAT TO SAY WE AS A DEPARTMENT WERE SHOCKED BY THIS NEGATIVE 12 THAT WE SAW, BUT IN LINE WITH TRENDS THAT THEY'RE SEEING NATIONALLY IN THE TOURISM SPACE. IT'S NOT GOING TO BE A SURPRISE TO EVERYBODY. WORLD AFFAIRS AND ALL THAT PLAY A ROLE, TARIFFS PLAY A ROLE AND THAT WAS THE TOPIC OF CONVERSATION. I KNOW WE'RE GOING TO MOVE ON TO IT BUT LOOKING AT THE STAR REPORT, IT'S INTERESTING BECAUSE OUT OF ALL THE OTHER COUNTIES, WE'RE STILL UP WHICH IS GREAT NEWS FOR CLAY COUNTY. LEARNED A LOT OF INFORMATION THERE AND HAVE TO CONTINUE DEBRIEFING THE TEAM. YEAH, IT'S KIND OF TRENDS THAT WE'RE SEEING AND EVERYBODY IS AWARE OF IT. WE'LL CONTINUE TO MONITOR AND DO WHAT WE CAN FROM A MARKETING PERSPECTIVE TO SEE OUR REVENUE GO UP. >> FOR REFERENCE, YOU KNOW, YOU WOULD HAVE TO GO BACK TO -- I THINK WE LOOKED AT JANUARY OF 2023 AS THE LOWEST ONE PREVIOUS. IT'S GOING BACK A WHILE. YOU KNOW, IF YOU LOOK AT 105 AND 130. THE GOOD NEWS IS WE GOT THE RECENT NUMBERS YESTERDAY, SO A BOUNCEBACK OF 6%. THE NEXT SLIDE KIND OF GIVES YOU MORE IN DEPTH TO SAM'S LAST POINT ABOUT, YOU KNOW, YOU SEE THE OCCUPANCY, 70, 69. IF YOU SLIDE OVER TO -- SIXTH COLUMN, JULY OF 2024, WE'RE AT .6. THEN THE REST OF THOSE ARE ALL NEGATIVE. THAT'S KIND OF, AGAIN, SPEAKS TO THAT TREND OF WHILE THERE WAS A DROP, WE'RE STILL IN A PRETTY GOOD PLACE. YOU CAN GO STRAIGHT TO THE NEXT ONE AND SEE THE OCCUPANCY AT 2 AND THE OTHER FOUR ARE NEGATIVE OR FLAT. YOU KNOW, THE OTHER PIECE -- THE BONUS IS WE HAVE A NEW HOTEL COMING ONLINE NEXT MONTH UP IN MIDDLEBURG. I WANTED TO KIND OF ADDRESS THAT BECAUSE OF THE PERCENTAGE AND MAKE SURE YOU GUYS WERE AWARE AND SEE IF YOU HAD ANY QUESTIONS. >> I'VE GOT A COUPLE. >> GO AHEAD. >> YOU'RE GETTING THIS DATA FROM STAR? >> THAT'S CORRECT. >> ON THE BED TAX, IS THAT INCLUDING VACATION RENTALS, HOTEL AND VACATION RENTALS? >> YES, THE VACATION RENTALS, THAT'S INCLUDING THEM.% >> DO YOU HAVE THOSE NUMBERS SEPARATED? I'M NOT SAYING FOR THIS PRESENTATION. I JUST WANT TO KNOW IF THE NEGATIVE 12. 9 IS PROPORTIONATE TO BOTH MARKETS. >> WE CAN REQUEST AN IN- DEPTH REPORT FROM THEM. I HAVE SEEN IT ON A QUARTERLY BASIS. >> WHEN I LOOKED -- KNOWING OUR NUMBERS, WE DID BETTER IN JULY. WHEN I LOOK AT THE STAR REPORT, THIS HOTEL DATA, IT SAYS REVENUE WAS UP 4.3% IN JULY. I THINK THE VACATION RENTALS IS REALLY TAKING A BIG HIT. NEIL COULD PROBABLY SPEAK BETTER TO THAT. >> IT'S REALLY DROPPED OFF FOR THE SECOND HALF OF THE YEAR. >> WONDER WHY. >> YOU COULD CONFIRM THAT THROUGH THE BED TAX. AGAIN, YOU DON'T NEED TO ADD IT TO THE SHEET. >> OUR BED TAX COLLECTION IS GOING TO INCLUDE VACATION RENTALS. THE STAR REPORT -- >> VERY GOOD. GOOD JOB. ANY OTHER QUESTIONS? ALL RIGHT. [5.  Sponsorship/Signature Event/Special Event Grant Update (T. Meyer)] THANK YOU VERY MUCH. WE'LL MOVE ON TO OUR [00:45:03] DISCUSSION PORTION OF THE AGENDA. NUMBER FIVE, SPONSORSHIP AND SIGNATURE EVENT AND SPECIAL EVENT GRANT UPDATE. SOME UPDATES THAT WILL BE MADE TO THE SIGNATURE AND SPECIAL TDC EVENT GRANTS. TEDDY MEYER. >> LAST TIME PART OF MY INITIAL LOOK- INS WAS THE GRANTS AND THE PROCESS OF THE GRANTS. KEVIN WAS INVOLVED IN THE SCORING AND SETTING UP OF THEM. YOU KNOW, WHAT BECAME APPARENT WAS THAT THE SPONSORSHIP ITSELF -- YOU KNOW, YOU HAD TWO EVENTS LAST YEAR, THE FAIR AND THE SCOTTISH GAMES THAT ASKED FOR A SPONSORSHIP. LOOKING AT THE RESEARCH, THERE WASN'T ANY PAPERWORK DONE. HOWEVER, THERE'S A PREVIOUS -- THE SIGNATURE EVENT WE HAD IN PLACE THAT WASN'T USED. BETWEEN WORKING WITH STAFF AND TALKING IT OVER, IT MAKES MORE SENSE TO CHANGE THE SPONSORSHIP BACK TO THE SIGNATURE. THE GUIDELINES HAVE BEEN BUILT. YOU KNOW, THE MAXIMUM REIMBURSABLE IS AT THAT NUMBER. SO WE'VE GOT A SET PLAN IN PLACE. RATHER THAN REINVENTING THE WHEEL -- THERE'S THINGS IN THE GRANT WE MODIFIED AND CHANGED. THESE POINT TO THE HIGHLIGHTS, YOU KNOW, OF CHANGING IT BACK TO A SIGNATURE. JUST TO BE HONEST, LIKE I MENTIONED LAST MEETING, THE MAIN REASON WAS, YOU KNOW, IT WAS ALMOST LIKE CLAY COUNTY WAS SPONSORING A GOLF TOURNAMENT OR CHARITY EVENT AND WE WOULD GET X AMOUNT OF WHAT THEY WOULD LET US HAVE, BUT THERE WASN'T ANY DELIVERABLES FROM THE EVENT. WITH THE SIGNATURE EVENT, THERE ARE DELIVERABLES AND IT ALMOST FALLS IN LINE TO WHERE THEY SHOULD BE. YOU KNOW, I'LL SPEAK TO THAT IN A SECOND. A COUPLE OTHER MAJOR HIGHLIGHTS SO YOU KNOW, THERE WAS A REQUIREMENT OF A GRANT WORKSHOP. JUST TO BE HONEST, THIS GRANT PROCESS IS A VERY RELATIONSHIP- BASED BUSINESS. SO A LOT OF WHAT OUR STAFF FOCUSES ON IS VETTING IT EVEN BEFORE IT GETS TO YOU TO MAKE SURE IT'S A PROPER EVENT AND IT'S GOING TO PASS MUSTARD. OUR CONVERSATIONS, MEETINGS, PHONE CALLS ARE THAT WORKSHOP. WE WANT TO BRING THE RIGHT EVENTS. THE LAST THING WAS GRAMMATICAL ERRORS, UPDATING GUIDELINES IN THE APPLICATION. YOU KNOW, TO THE OTHER POINT OF THE SIGNATURE EVENT AND WHAT WE'RE DOING WITH SPORTS TOURISM EVENTS WHICH WE'LL HAVE HERE AND THE SPECIAL EVENTS, WE HAVE A GRANTS DIVISION IN THE COUNTY. THAT'S DOING THE EVENT FOR US. THE CHECKS AND BALANCES WITH THE GUIDELINES AND APPLICATION ARE THE FRONT END OF THE COUNTY. THEN THE GRANTS DIVISION AND US WORKING WITH THEM MAKING SURE THE PAPERWORK IS CORRECT ON THE POST- EVENT, NOW COVERS THE COUNTY THERE AS WELL. THAT WAS KIND OF THE MAIN METHODOLOGY OF GOING FROM SPONSORSHIP BACK TO THE SIGNATURE EVENT AND PUTTING THOSE EVENTS TO FRAME THEM, THE SCOTTISH GAMES, THE FALL FESTIVAL AS WELL, THOSE ARE KIND OF OUR MAIN STAPLES. I WANTED TO BRING THAT BECAUSE THAT WAS ONE OF THE MAIN POINTS LAST TIME AND MAKE SURE YOU WERE AWAY AND SEE IF YOU HAD ANY QUESTIONS ON THE PROCESS. >> I HAVE A QUICK ONE. YOU SAID DELIVERABLES. DID ANYTHING CHANGE ON THAT, LIKE THE REQUIREMENTS? >> YEAH, SO THE REQUIREMENTS, THE GUIDELINES -- IF YOU GO THROUGH -- IT'S IN YOUR PACKET. PAGE SIX IN THE APPLICATION -- BUDGET, MARBLING PLAN, FINANCIAL STATEMENT, NONE OF THIS EXISTED WITH A SPONSORSHIP. WITHOUT THAT YOU'RE KIND OF LEFT TO, AGAIN, AT THE MERCY OF THE EVENT AND WHAT THEY'RE ALLOWED TO DO. STATEMENT OF THE REQUESTED GRANT, THE VISITOR SURVEY, EMERGENCY PLAN, SOME OF THAT IS ON THE OPERATIONS SIDE. AGAIN, I FELT LIKE WE NEEDED TO KIND OF FIRM IT UP A LITTLE BIT. THAT'S ON PAGE -- THAT WOULD BE 8 THROUGH 9 ON THE ACTUAL APPLICATION FOR REFERENCE. >> SO DEBBY AND KIMBERLY AND STAFF WERE IN THOSE MEETINGS. ONE THING WE DETERMINED WAS MONEY WAS GOING OUT AND WE DIDN'T HAVE A CLEAR PICTURE ON IT. I THINK WE KIND OF CLEANED UP A LOT OF THAT. I THINK IT WAS ALWAYS SEEMING LIKE THE FIRST- YEAR EVENT THERE WAS NO TRACKING AFTERWARDS TO PROVIDE US WITH WHAT DODO DO NEXT HERE. >> TO THAT POINT, THE OTHER BONUS IS WE NOW ARE [00:50:02] PROBABLY MORE USING A.I. DATA. WE HAVE THE POST- EVENT WITH THE GRANTS DIVISION AND WE HAVE PLACER A.I. DATA. IN OTHER WORDS, WHEN THEY COME BACK NEXT YEAR TO YOU GUYS, THERE'S A BIGGER PICTURE OF WHAT THE ACTUAL IMPACT WAS THAT WE DIDN'T REALLY HAVE BEFORE. IT'S AN APPROACH THAT DIDN'T REALLY EXIST. I'M GOING TO TRANSPARENCY FOR THE BOARD'S PERSPECTIVE AND MAKING SURE WE'RE IN LINE DOING THINGS MORE BY THE BOOK ACROSS THE BOARD. >> FOLLOWING UP ON KIM'S QUESTION ON THE DELIVERABLES. MAYBE WITH THE FAIR, JUST GIVE ME LIKE A SIXTH GRADE EXAMPLE OF HOW IT WOULD BE -- THE WAY I UNDERSTOOD IT FROM A SPONSORSHIP PERSPECTIVE IT WAS, LIKE, HERE'S THE CASH. FROM A SIGNATURE PERSPECTIVE, CAN YOU GIVE ME AN EXAMPLE HOW THAT WOULD CHANGE THEIR GRANTS? >> IF YOU LOOK AT PAGE 8, SMART OBJECTIVES. STATEMENT OF THREE GOALS FOR THE EVENT -- MARKETING PLAN, EVENT BUDGET, HOW THE MARKETING IS BEING SPENT, THE TARGETED SPONSORS, YOU KNOW, FOLLOWING UP ON THE POST OF THIS ACTUALLY HAPPENING. YOU'LL SEE THAT STAFF IS LOOKING THROUGH THEM AND THEY'RE PROVIDING THIS IN THE APPLICANT ON THE FRONT END. THEN ON THE MARKETING SIDE, WHERE ARE THEY REACHING OUT? WHAT ARE THE ANALYTICS AND DATA THROUGH THE GRANTS DIVISION AND THE CONVERSATION TO ENSURE IT'S ALL BEING TAKEN CARE OF. >> PAGE 8 OF THE -- IS THAT REQUIRED PROPOSED BUDGET? >> REQUIRED INFORMATION FOR THE APPLICATION. >> THERE WE GO. I THINK THE BIGGEST THING IS MAKING SURE THAT -- THERE WE GO. THREE GOALS. OKAY. WE'RE GIVING THEM THE FLEXIBILITY TO KIND OF GIVE US THOSE GOALS WHERE THEY FEEL IT'S A MUTUALLY BENEFICIAL AGREEMENT THAT IT'S ATTAINABLE? >> RIGHT. >> IT'S NOT A DEAL WHERE THEY THINK THEY'LL GET 45 AND THEY DON'T MEET SOMETHING. >> THE GOAL OF THIS IS NOT TO PUT SOMEONE IN A CORNER. IT'S JUST TO HAVE OVERSIGHT OF THE MONEY GOING OUT AND WHAT THE COUNTY IS GETTING TOER THAT MONEY. >> THE GOOD THING IS TOO THE PARTNERSHIP WITH THE VENDOR. IT PUTS MORE SKIN IN THE GAME FOR THE COUNTY AND ALLOWS THEM TO FOLLOW UP ON WHAT THEY'RE GIVING FOR THEIR EVENT. WE'RE GOOD. I THINK JUST FOLLOWING ALONG, NOT BEING IN THIS A FULL YEAR, BUT FOLLOWING ALONG WITH THE TDC IN PREVIOUS YEARS, HATS OFF TO ALL OF YOU WHO HAVE BEEN ON THE COUNCIL. I KNOW MAYOR KELLY WAS INVOLVED IN BUILDING THAT, JUST THE WHOLE PROCESS. IN THE LAST COUPLE YEARS THIS HAS REALLY KIND OF GOT TO A MUCH BETTER PLACE. GOOD WORK ON THAT. YES? >> SO TEDDY, HAS THIS BEEN -- HAVE YOU USED THIS FORMAT BEFORE? DID WE BORROW THIS OR DEVELOP IT OURSELF? DID WE GET IT FROM ANOTHER COUNTY? >> THIS WAS CREATED -- FOUR OR FIVE MONTHS, THIS WAS CREATED PRIOR. >> OKAY. >> I DON'T KNOW THAT IT WAS USED PER SE, BUT IT WAS CREATED AND, AGAIN, JUST SHELVED. >> OKAY. >> YOU KNOW, WHEN THE EVENTS CAME AND, AS I UNDERSTAND IT BY LOOKING AT THE RESEARCH AND SOME OF THE PREVIOUS TDC EVENTS I WATCHED, IT WAS COME FOR A SPONSORSHIP AND THE SIGNATURE EVENT WASN'T INVOLVED. IT'S DUSTING IT OFF AND GETTING IT MORE INVOLVED TO HELP. >> WE NEVER IMPLEMENTED IT? >> RIGHT. >> GOT IT. THANK YOU. >> I HAVE TO GO BACK TO MY NOTES. I ALMOST FELT LIKE WE SHELVED THE SIGNATURE AND SAID WE WERE ONLY GOING TO HAVE A SPECIAL EVENT BECAUSE WE COULDN'T -- THERE WAS NO -- THERE WAS NO WAY TO MEASURE THE SIGNATURE EVENTS. THEY WERE ASKING FOR A LOT OF MONEY. THEN WE FOUND OUT THAT SOME OF THEM WERE COMING TO US WITH MARKETING EXPENSES WHERE THEY WERE MAKING T- SHIRTS TO SELL AND WE'RE PAYING FOR THESE T-SHIRTS. THAT DOESN'T QUALIFY AS MARKETING. >> SURE. >> REALLY WE WANTED TO SEPARATE THAT. >> JUST FOR VISIBILITY, HERE ON THE BACKUP -- WHEN THEY GIVE THEIR THREE GOALS, THEY HAVE TO BE SMART GOALS, SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT AND TIME BOUND. IT GIVES EXAMPLES OF NONEXAMPLES. WE WANT OLDER FAMILIES TO ATTEND OUR EVENTS VERSUS WHAT WE HAD LAST YEAR. THIS GOAL IS NOT MEASURABLE OR TIME BOUND. [00:55:02] WITH THE TOURISM TEAM WORKING WITH THE VENDOR, THEY'RE ABLE TO SAY WE WANT TO SELL X NUMBER OF TICKETS WHICH TURN INTO X NUMBERNUMBER OF NIGHTS. >> ANY OTHER QUESTIONS? >> JUST ONE QUESTION. I MAY HAVE MISSED THE EXPLANATION. THE GRANTS DIVISION, THEY'RE PROVIDING SUPPORT PRIOR TO THE GRANTS -- IT'S MOSTLY POST-EVENT. >> MOSTLY POST- EVENT, YEAH. THE COLLECTION? >> YES. >> THE COLLECTION AND THE DELIVERABLE PIECE. >> COMPLIANCE. >> COMPLIANCE, RIGHT. >> YEAH. >> ALL RIGHT. ANY OTHER QUESTIONS? [6.  Event Marketing Grant Update (S. Lamb)] ALL RIGHT. GOOD WORK. THAT'S NUMBER FIVE. NUMBER SIX IS OUR CURRENT EVENT MARKETING GRANT UPDATES. STEPHANIE? >> I WAS GOING TO BACKTRACK FIRST. WE HAVE CHANGES TO THE SPECIAL EVENT GRANTS. >> SURE. SORRY. >> NO, YOU'RE FINE. TEDDY'S GOING TO HANDLE THOSE. >> THE SPECIAL EVENT GRANT WAS THE ONE THAT'S UP TO $5,000. YOU KNOW, WE LOOKED AT A COUPLE THINGS. TWO OF THEM ARE SIMILAR TO THE SIGNATURE EVENT. THE MAIN ONE IS THE GRANT AWARD IS AT THE DISCRETION OF THE TDC REGARDLESS OF THE APPLICATION. SEA MARK WE HAD THEM COME AND THEY QUALIFIED FOR X AMOUNT. TDC MADE THE DECISION TO GIVE THEM MORE. TOTALLY FINE. IT WASN'T IN THE APPLICATION. THAT'S THE MAIN PIECE OF THAT. NOTHING ELSE HAS CHANGED. SAME APPLICATION AS MOOSEHAVEN HAS NOW. WE'RE GIVING LEEWAY TO THE BOARD SHOULD THEY CHOOSE TO DO THAT. WE WANT THESE EVENTS TO SUCCEED. A LITTLE BIT IS GOING TO GO A LONG WAY. THAT'S ONE PIECE WE HAD THAT WE WANTED TO ADD IN. >> THE RODEO WAS A HUGE SUCCESS. >> YES. SOMETHING TO HIGHLIGHT FOR YOU GUYS, BUT NOTHING MAJOR, JUST TO MAKE YOU AWARE. >> ANY QUESTIONS ON THAT? ALL RIGHT. NOW NUMBER SIX, EVENT MARKETING GRANT UPDATE. STEPHANIE? >> WE'RE GOING TO STAY WITH TEDDY AGAIN. THIS HAS DIRECTLY TO DO WITH THE UPDATES, BUT BECAUSE WE MENTIONED THIS IN THE LAST MEETING, WE WANT TO UPDATE THE FUNDS FOR GRANTS FOR THE 25/26 FISCAL YEAR. HE WANTED TO TALK ON THE PROPOSED BUDGET. I'LL KICK IT BACK TO HIM ANDAND I'LL TAKE OVER. >> I WANTED TO GIVE YOU THE BRIEF OVERVIEW. BCC WILL MAKE THE FINAL DECISION ON THE BUDGET IN CEMENT.SEPTEMBER. WE WANTED TO GIVE YOU A BRIEF OVERVIEW. THESE ARE BLUE SHEETS. I'LL GIVE YOU A QUICK RUNDOWN. IF YOU HAVE ANY QUESTIONS -- JUST FOR THE UPDATE, THIS IS THE FIRST, SECOND AND THIRD SENT. JUST SO YOU'RE AWARE OF THE ALLOWED USES, TOURISM, PROMOTION, MARKETING, ADVERTISING, PR, STADIUMS, AUDITORIUMS, CONVENTION CENTERS, IMPROVEMENTS, TOURISM SUPPORT INFRASTRUCTURE, ROADS, UTILITIES, DRAINAGE TIED TO THE FACILITIES. THAT'S THE FIRST, SECOND AND THIRD. IF YOU LOOK DOWN THE BLUE SHEET, THE TOP PIECE, THE CARRY FORWARD, 4.3, YOU KNOW, I'LL HIGHLIGHT THE MAIN PIECES. THE BED TAX IS YOUR 1141, REALLY COMES DOWN TO THE 1315. SO THOSE ARE THE MAIN HIGHLIGHTS. THE OTHER KEYS ARE THE EXPENDITURES. NOT TO KIND OF GO TOO CRAZY. PERSONNEL SERVICES ARE 405, THAT'S SALARY OF STAFF. 646. 9 IS OPERATING EXPENDITURES. THE MAIN THING IS AIR STREAM, SOFTWARE SUBSCRIPTIONS. THEN THE NEXT ONE, 1.1, CAPITAL OUTLAY. PART OF THAT IS REGIONAL SPORTS COMPLEX AND MONEY THAT GOES TO THAT. PART OF THAT IS THE SEWER PROJECT PLANNED FOR THE FAIRGROUNDS AT A LATER DATE. THE OTHER ONE IS THE -- WE HAVE [01:00:01] A PRODUCT DEVELOPMENT GRANT. IF YOU REMEMBER BARTRAM TRAIL SOCIETY CAME TO US FOR A GRANT. THAT'S PART OF THAT. THAT'S 2.2. 2.28. THEN THE BOTTOM NUMBER, THE MORE IMPORTANT PIECE, THE TOTAL ENDING BALANCE IS 3. 2 IN THE RESERVES. ANY QUESTIONS ON THAT SPECIFICALLY? >> I DON'T WANT TO SKIP TOO FAR AHEAD, THE GRANT -- THE POT OF MONEY FROM GRANTS, DOES THAT COME OUT OF THE FIRST, SECOND AND THIRD -- OH, THE NEXT. >> THE NEXT ONE, AGAIN, I'LL DO A QUICK. TOURISM PROMOTION, MARKETING, NOT RELEVANT. THE CAPITAL CONSTRUCTION OF PUBLICLY OWNED FACILITIES, 1 FAIRGROUNDS, MUSEUMS, SPORTS FACILITIES AND THE DEBT SERVICE. THE CONVENTION CENTER, ARENAS, SPORTS COMPLEXES. AGAIN, A DEBT SERVICE ON THOSE FACILITIES. JUST AGAIN TO OVERVIEW HIGHLIGHT THE CASH CARRY FORWARD OF 2.7. THE BED TAX IS GOING TO SCROLL DOWN TO 856,560. THE MAIN PIECE, THE OPERATING EXPENDITURES, THAT'S GOING TO BE YOUR GRANTS OVERALL, YOUR ADVANCE CONTRACT AND OPERATING. SCROLL COUNT A LITTLE MORE. THE RESERVE AT 3. 5 -- EXCUSE ME -- 2.7. THE MAIN REASON WE WANTED TO BRING THIS TO YOU AS AN OVERVIEW IS THE NEXT SLIDE -- STEPHANIE WILL GO INTO IT -- HAS THE GRANTS AT AN INCREASE FROM 250 TO 325. WE TALKED ABOUT THIS LAST MEETING. I WANTED YOU TO SEE WHERE IT'S COMING FROM. IF YOU LOOK AT THE 835,070, YOU'LL NOTICE IT'S ACTUALLY 99. 1 LESS THAN THE YEAR BEFORE. WE TRIED TO TRIM, LOOK AROUND AND SEE WHICH WAYS WE COULD BE MORE FISCALLY RESPONSIBLE. WE INCREASED THE GRANTS FROM 250 TO 325 WHILE DECREASING THE OVERALL USAGE. I CONSIDER THAT A WIN. WE JUST WANTED TO BE MORE TRANSPARENT. THE REASON WE LOOKED TO INCREASE THE GRANTS IS BECAUSE WE'VE COME UNDER CONTRACT WITH AIRSTREAM. WE WANT TO BE PROACTIVE BRINGING THESE EVENTS AND BE ABLE TO DANGLE A CARROT TO BRING THESE EVENTS. >> I ASKED HIM TO PRESENT THAT TO THE GROUP BECAUSE WE'RE INCREASING THE GRANT AMOUNT. >> NOW, I WILL GIVE YOU THIS REPORT. AS YOU CAN SEE AT THE BOTTOM, WE HAVE THE $325,000, THAT'S WHAT TEDDY WAS TALKING ABOUT. LAST YEAR WE HAD $250,000. WE HAD ABOUT $79,000 LEFT. YOU KNOW WE WERE WITHOUT A DIRECTOR FOR A WHILE. WE DID MISS A LOT OF OPPORTUNITIES THERE. BECAUSE WE HAVE THAT NOW, WE'RE PROJECTING A LOT MORE EVENTS COMING. THE COMPLEX IS READY TO GO. WE HAVE A GREAT LEADER NOW AND AIRSTREAM BACK. WE PROJECT WE'LL FILL THAT SPACE AND WE'LL NEED THE GRANT AMOUNT HIGHER THAN THE 250. SO WE, AS A TEAM, SAID 325 WAS A SOLID NUMBER AND WE HAVE IT IN THE BUDGET TO MOVE FORWARD WITH THAT NUMBER. WE'RE GOING WITH THE 325. YOU GUYS HAVE AWARDED THE FALL FESTIVAL $15,000. FOR FISCAL YEAR 25/26 WE HAVE $310,000 REMAINING. [01:05:01] GO TO THIS SLIDE. >> STEPHANIE, REAL QUICK. >> YES, SIR. >> THIS IS STARTING NOW ESSENTIALLY ALL THESE EVENTS WILL BE IN THE NEXT BUDGET, CORRECT? WE'RE OFFICIALLY TURNING THE PAGE TO 25/26? >> YES. >> WAS THERE ANY LEFT OVER FROM THE LAST BUDGET? >> YES, ABOUT $76,000 LEFT OVER. EVERYTHING GOES BACK INTO OUR RESERVES. FOR 25/26 WE HAVE THE FALL FESTIVAL AND THREE GRANTS COMING TO THE BOARD TONIGHT. MOOSEHAVEN CHILI COOK- OFF, GREAT EVENT. ALAN MENTIONED BNA NIGHTMARE AND WE HAVE A PICKLEBALL TOURNAMENT NEW TO THE COUNTY. YOU'LL SEE A FAMILIAR FACE. IF WE AWARD ALL OF THOSE FOR THE TOTAL FISCAL YEAR 25/26, WE'LL HAVE AWARDED $55,000 LEAVING $275,000 REMAINING. KEEP THAT NUMBER IN MIND. ANY QUESTIONS? >> I THINK THIS IS GREAT. >> THANK YOU. >> THIS HELPS US KEEP TRACK. THANK YOU FOR THIS. >> I REALLY LIKE THE PROJECTED REMAINING SO WE CAN [7.  TDC Grant Request - Moosehaven Chili Cook-off (S. Lamb)] STAY ON TASK HERE. GOOD WORK, STEPHANIE. ALL RIGHT. WE'LL MOVE ON TO NEW BUSINESS. ITEM SEVEN, OUR FIRST GRANT REQUEST THE MOOSEHAVEN CHILI COOK-OFF. >> MARINA IS NOT WITH US TONIGHT. SHE'S OUR MOOSEHAVEN SPOKESPERSON. WE HAVE HER -- NOT HER REPLACEMENT, BUT A REPRESENTATIVE HERE. MOOSEHAVEN IS A REOCCURRING EVENT. HAPPENS EVERY YEAR. THIS YEAR IS NOVEMBER 8TH, SATURDAY. THEY'RE REQUESTING $5,000 BASED ON THEIR APPLICATION. WE AS A STAFF RECOMMEND THE FULL AMOUNT OF $5,000. >> I'M ANGELA WOOD. I WORK WITH MARINA. THANK YOU FOR ALLOWING ME TO SPEAK. THIS EVENT BRINGS ABOUT 6,000 PEOPLE. THIS YEAR MOOSE INTERNATIONAL HAS THE MOOSE CHARITIES AND MOOSEHAVEN BOARD HERE AS OUR FIELD STAFF. THAT WILL BRING AN ADDITIONAL 100 ROOMS. THAT WILL HELP WITH THE ECONOMY. HELEN TAYLOR IS ALSO COMBINING A RIBBON CUTTING FOR OUR NEW AAA PROJECT. WE'RE EXCITED ABOUT THAT. BOTH THE HOLIDAY INN AND THE MARRIOTT HAVE RESERVATIONS FOR THE EVENT. THE EVENT ALWAYS INCLUDES THE CLASSIC CAR SHOW. LAST YEAR WE HAD 250 CARS. THIS YEAR WE BOOKED A BLUE GRASS BAND. THIS IS AN INTERNATIONAL CHILI SANCTIONED REGIONAL EVENT. ANYBODY HAVE ANY QUESTIONS? >> ANY QUESTIONS FOR THE APPLICANT? >> THANK YOU FOR YOUR CONTINUED SUPPORT. >> YES, MA'AM. ALL RIGHT. I'LL ENTERTAIN QUESTIONS OR A MOTION. >> HOW MANY ROOMS WERE PRODUCED LAST YEAR? >> LAST YEAR 180 ROOMS. LET ME DOUBLE CHECK ON THAT. I WILL GIVE YOU THAT NUMBER. >> THEY'RE PROJECTING 500? >> I BELIEVE THAT SOUNDS RIGHT. I THINK THERE LAST EVENT BROUGHT 180. I WOULD SAY EVEN IF THEY'RE PROJECTING 500, IF THEY HAD 180,÷÷I THINK A $5,000 GRANT IS PRETTY MINIMAL. >> I MAKE A MOTION TO APPROVE THE FULL GRANT. >> I SECOND. >> WE HAVE A MOTION TO APPROVE THE $5,000 GRANT FOR THE MOOSEHAVEN CHILI COOK- OFF AND A SECOND. ANY FURTHER DISCUSSION? ALL IN FAVOR SAY AYE. ANY OPPOSED? MOTION CARRIES UNANIMOUSLY. BEST OF LUCK. LOOKING FORWARD TO IT [8.  TDC Grant Request - BNA Nightmare Flag Football Tournament (S. Lamb)] VETERAN'S DAY WEEKEND. OUR NEXT GRANT IS THE BNA NIGHTMARE FLAG FOOTBALL TOURNAMENT. >> THIS IS A NEW EVENT TO CLAY COUNTY. IT'S GOING TO BE AT THE REGIONAL SPORTS COMPLEX, THE 25TH AND 26TH. IT WAS ORIGINALLY A ONE- DAY TOURNAMENT. [01:10:05] IT'S TURNED INTO A TWO- DAY TOURNAMENT. THEY QUALIFY FOR THAT MULTI- DAY EVENT. THEY'RE PROJECTING 294 ROOM NIGHTS. THE VENUE RENTAL $5,000. STAFF'S RECOMMENDATION IS 13,380 AND THEY'RE REQUESTING 12,500. >> THE GUY THAT RUNS THIS USED TO WORK IN THE NFL. HE UNDERSTANDS A LOT OF WHAT'S GOING ON WITH FLAG FOOTBALL. WE'VE DONE ONE EVENT WITH HIM IN A DIFFERENT COMMUNITY THAT HIT IT OFF THE CHARTS. PRODUCED A LOT OF HOTEL NIGHTS. HE WANTS TO COME HERE. WE HAVE A GREAT FACILITY NOW TO HOST THESE. IT IS A TWO- DAY EVENT. SO IT'S MOSTLY GIRLS FLAG FOOTBALL, BUT HE HAS A CO- ED COMPETITION IN THIS ONE AS WELL. IT'S A TWO- DAY EVENT AND I THINK WE'LL SEE A GOOD BUMP WITH HOTELS AND RESTAURANTS AND ALL THAT STUFF. >> WHAT'S THE AGE GROUP OF THE TOURNAMENT? >> IT'S ALL DIFFERENT AGES. HE SHOULD -- HE TOLD US HE'LL HAVE PROBABLY CLOSE TO 70 TEAMS. THERE'S PROBABLY 8 TO 12 PARTICIPANTS PER TEAM PLUS COACHES. HE'S PROJECTING OVER 1,000 SPECTATORS. HE SAID 90%, WHICH IS VALIDATED FROM THE LAST EVENT WE DID, WILL BE FROM OUTSIDE THE AREA. HE RUNS A REALLY GOOD TOURNAMENT. >> I SEE THE REQUEST ON THE AGENDA AS 12,500. ON THE SCORE SHEET IT SAYS 10,000. IT'S A TWO-DAY EVENT OCTOBER 25 AND 26 BUT ON THE SCORE SHEET IT SAYS ONE DAY. IS IT A TWO- DAY EVENT? >> TWO DAYS. >> ON THE BACKUP ON THE APPLICATION IT'S LINED THROUGH AND HAS THE UPDATED DATE. . >> I HAVE A QUESTION. IS THIS AN OPPORTUNITY TO BE REPEAT WITH US? >> 100% AND DUPLICATE. IF IT GOES REALLY WELL, HE MAY WANT TO DO ONE IN THE FALL AND ONE IN THE SPRING. >> YOU SAID IT WAS GREAT AT ANOTHER LOCATION. I LIKE THE HISTORY OF IT. IF IT WENT WELL THERE, IS HE CONTINUING TO DO IT THERE AND ADD TO IT? >> IT WILL BECOME A RECYCLED EVENT ASSUMING ALL GOES WELL. >> NO PRESSURE. >> I'LL JUST ADD, YOU KNOW, AGAIN, SPEAKING ABOUT -- BEFORE THE VOTE, AIRSTREAM TOURISM, IT'S A PERFECT EXAMPLE GOING ONE DAY TO TWO DAY AND TRYING TO HIT THAT MARK TO TWO- DAY EVENTS WHICH INCREASES THAT OVERNIGHT STAY NUMBER. >> MOTION TO APPROVE THE $12,500 FOR THE BNA NIGHTMARE FLAG FOOTBALL. >> SECOND. >> SECOND. >> 12,500. >> I SECOND. >> DO YOU HAVE A QUESTION? >> YES, THE INITIAL WAS A ONE- DAY TOURNAMENT AT 10, NOW IT'S TWO- DAY AT 12. >> ON THE BACKUP IT HAS 10. WHEN THEY WERE ABLE TO SECURE THE TWO- DAY, IT'S 12. I WOULD AGREE TOO, IF IT WAS A ONE- DAY EVENT, THAT'S A TOTALLY DIFFERENT BALLPARK. THAT'S TWO DAYS, THAT'S HUGE. WE HAVE A MOTION AND A SECOND TO APPROVE $12,500 FOR THE BNA TOURNAMENT. ALL IN FAVOR SAY AYE. ANY OPPOSED? MOTION CARRIES UNANIMOUSLY. GOOD LUCK TO BRAND NAME [9.  TDC Grant Request - The HUB FL/GA Pickleball Tournament (S. Lamb)] ATHLETICS. HOPE IT'S A GREAT SUCCESS. NUMBER NINE IS THE GRANT REQUEST FOR THE HUB FLORIDA GEORGIA CLASSIC. >> WE HAVE CHARLOTTE HERE. YOU MAY REMEMBER HER FROM OUR LAST MEETING. SHE SPOKE ON BEHALF OF THE HUB. [01:15:10] IT'S A TOTALLY DIFFERENT EVENT, BUT AT THE SAME LOCATION. THEY'RE PROJECTING 250 ROOM NIGHTS. IT'S A MULTI- DAY EVENT. THE VENUE RENTAL, IT'S A MULTI- DAY EVENT AND IT DOES HAPPEN MOSTLY IN NOVEMBER. BASED ON THE SCORE WE RECOMMEND $25,000. >> HI, I'M CHARLOTTE. I MET YOU GUYS LAST TIME. I'M THE MANAGER OF THE HUB, THE 24-COURT FACILITY THAT OPENED UP IN MAY. THIS WILL BE OUR FIRST TIME BRINGING FLORIDA/GEORGIA HERE. I RAN IT AT ST. JOHNS FOR THE SIX YEARS IT WAS THERE. THIS IS THE SEVENTH ANNUAL. NOW THAT I'M AT THE HUB WE'RE BRINGING IT THERE. IT'S THE LARGEST AMATEUR EVENT IN NORTH FLORIDA FOR PICKLEBALL. IT'S ALWAYS A THREE- DAY EVENT. BECAUSE THE HUB IS BIGGER, LITTLE NICER AND LESS CHANCE OF IT BEING RAINED OUT. SINCE FLORIDA/GEORGIA IS BEING PLAYED ON SATURDAY, NOVEMBER 1ST, WE START ON HALLOWEEN. WE'RE DOING THE WORLD'S LARGEST GLOW PICKLEBALL PARTY. THE LARGEST PREVIOUS WAS 13 COURTS AND WE HAVE 16 COURTS. >> WE'LL BE HAVING A GIANT COSTUME PARTY WITH FOOD AND DRINKS. WE HAVE A JUNIOR DIVISION TOURNAMENT FOR UNDER 18 TO PLAY IN. WE HAVE THE FLORIDA/GEORGIA COLLEGES COMING DOWN TO DO AN EXHIBITION MATCH AND FACE OFF AGAINST EACH OTHER FOR MEDALS AND PRIZES. TWO FLORIDA TEAMS AND TWO GEORGIA TEAMS COMING DOWN. THEN WE HAVE A GIGANTIC TELEVISION SCREEN GOING IN OUR COURT 25. IT'S OUR GIANT ENTERTAINMENT AREA. WE'LL HAVE A LARGE SCREEN TV FOR PEOPLE TO WATCH THE GAME WHO AREN'T PLAYING IN THE TOURNAMENT. IT WILL BE A PRETTY HUGE EVENT. I KNOW THEY -- WE ALWAYS SOLD A LOT OF HOTEL ROOMS IN ST. JOHNS. STILL WORKING ON SECURING WHICH HOTEL. WE'RE GETTING A LOT OF TRACTION AND FEEDBACK AND ALSO HAVE THE PROS COMING OUT. WHENEVER THE PROS COME OUT, WE HAVE A FEW HUNDRED SPECTATORS. THIS WILL BE A GIGANTIC EVENT AND GREAT FOR CLAY COUNTY. >> THANK YOU VERY MUCH. QUICK QUESTION. WHEN YOU VISITED WITH US LAST TIME, THAT WAS JUST AN -- WE DIDN'T APPROVE ANYTHING YET. >> THAT WAS U.S. SENIOR PICKLEBALL. I'M THE DIGITAL MARKETING DIRECTOR FOR THEM. INSTEAD OF ZOOMING, THEY HAD ME COME OUT. THEY'RE RENTING THE HUB FOR THE TOURNAMENT NEXT WEEKEND. >> DIFFERENT ORGANIZATION. >> I JUST HAPPEN TO BE HEAVILY INVOLVED IN PICKLEBALL. >> SAME LOCATION, BUT DIFFERENT ORGANIZATION? >> CORRECT. >> BASICALLY THE FLORIDA /GEORGIA WE'RE RUNNING AND U.S. PICKLEBALL IS JUST RENTING THE HUB. >> FLORIDA/GEORGIA IS WAY BIGGER THAN THE SENIOR ONE, CORRECT? >> YES. IT'S AN ALL AGES EVENT. >> IT'S A THREE- DAY EVENT. >> YES. IT STARTS EARLY FRIDAY AND SOME PEOPLE WILL COME DOWN THURSDAY BECAUSE WE KICK OFF AT 8:00 A.M. IT'S GOING TO RUN REALLY LATE FRIDAY NIGHT. THE OWNER OF THE HUB PURCHASED THE NAMING RIGHTS FROM THE KNIGHTS OF COLUMBUS. >> IT'S GOING TO BE CALLED THE CLAY COUNTY EVENT? >> YES, THE CLAY COUNTY FLORIDA/GEORGIA CLASSIC. >> IT'S ALWAYS TIED TO THE FLORIDA/GEORGIA WEEKEND? >> YES. WE NEVER ACTUALLY GOT TO WATCH THE GAME BEFORE BECAUSE WE WERE JUST IN A PUBLIC PARK. >> WHAT'S THE ATTENDANCE ON THIS? >> SHOULD BE -- WE SHOULD END UP WITH -- OUR LARGEST YEAR WAS [01:20:04] 522. >> 250 ROOM RATES. >> WE HAD FOUR LESS SPORTS AND BECAUSE IT WAS NOTORIOUSLY RAINED OUT ON SUNDAY THE LAST FEW YEARS, IT STARTED TO GET HARDER -- PEOPLE DIDN'T WANT TO SIGN UP FOR THAT SUNDAY. >> I THINK IT'S SOMETHING TO THINK ABOUT. IT'S DEFINITELY NOT A -- IT'S GEORGIA/FLORIDA. TO BE SAID WITH THE CHANGES COMING IN THE FUTURE WITH THE -- YOU KNOW, THE NEXT GAME NOT BEING PLAYED, IT MIGHT HELP US THE NEXT YEAR EVEN IF THEY'RE GOING TO BE ANNUAL WITH US. IT'S SOMETHING TO CONSIDER FOR THE NEXT YEAR TOO WHILE WE'RE THINKING ABOUT IT. TYPICALLY PEOPLE SAY GEORGIA/FLORIDA AND HOTEL WE DON'T NEED IT. WE'RE FURTHER OUT IN CLAY. I DON'T KNOW WHAT THEIR PICKUP LOOKS LIKE DURING THAT TIME AT THEIR HOTELS THAT ARE CLOSER. >> RIGHT. PEOPLE WHO TRAVEL FOR THE GAME. >> THEY FEEL MORE COMPRESION. WE WANT TO HAVE THE ROOMS, NUMBER ONE, AND THEY CAN AFFORD THE ROOMS, NUMBER TWO, AND WHAT THAT LOOKS LIKE NEXT YEAR. SOMETHING TO THINK ABOUT. >> TO THE POINT OF NEXT YEAR, THE GOOD NEWS IS WE'LL HAVE TRACER DATA FROM THE SEPTEMBER EVENT AND THIS EVENT. THERE WILL BE A BIGGER PICTURE. WE DON'T HAVE THAT BECAUSE -- >> YEAH. >> STEPHANIE, YOU SAID WITH ALL THREE WE'RE AT 270 STILL? >> YES, SIR, $270,000. >> ANY OTHER QUESTIONS? I'LL ENTERTAIN A MOTION. >> I MAKE A MOTION THAT WE GRANT THE $25,000 FOR THE PICKLEBALL TOURNAMENT. >> MOTION TO APPROVE THE ÷÷REQUEST. >> I'LL SECOND THAT. >> OKAY. ALL RIGHT. ANY FURTHER DISCUSSION? I'LL JUST SAY I UNDERSTAND EVERYONE'S TREPIDATION WITH IT BEING A NEW EVENT. I THINK THE GOOD THING IN THIS CASE IS THE FACT THE EVENT HAS HAPPENED FOR SIX YEARS AND WHAT THE OWNER OF THE HUB PURCHASING THE NAMING RIGHTS, THAT'S COMMITMENT. THEY'RE GOING TO HOLD THIS EVENT. WE GET TO DECIDE IF WE WANT TO HAVE IT IN CLAY, AND I THINK WE DO. FOLLOWING THESE TWO EVENTS, THE ONE NEXT WEEKEND AND THE NEXT ONE, WE'LL HAVE SOME REALLY GOOD DATA TO RE-EVALUATE. >> IT'S THE LONGEST RUNNING TOURNAMENT IN NORTH FLORIDA. IT WAS STARTED BY THE KNIGHTS OF COLUMBUS BECAUSE THEY WANTED A TOURNAMENT TO PLAY IN AND THERE WAS NONE. >> YOU WORK WITH THEM. EVERY TOURNAMENT, WILL THEY BE THE CASE WHERE THEY COME AND THEY'RE NEEDING GRANTS. WE NEED TO THINK ABOUT THAT TOO. >> RIGHT. >> WHAT DOES THIS LOOK LIKE IN THE FUTURE OF EVERY TOURNAMENT? >> THERE'S NOT A LOT OF THE LARGER TOURNAMENTS BECAUSE IT'S A LOT OF MONEY TO RENT OUT THE ENTIRE FACILITIES. WE PLAN ON DOING TWO OF OUR OWN TOURNAMENTS EACH YEAR. USA PICKLEBALL IS A LARGER TOURNAMENT. GENERALLY THE TOURNAMENTS WE HAVE ARE TECHNICALLY -- THEY ÷÷MIGHT BE A TOURNAMENT FOR ANOTHER FACILITY, BUT THEY DON'T TAKE UP HALF OF OURS SO WE CONSIDER IT AN EVENT AND WE CAN STILL PLAY. >> THESE ARE STILL QUALIFYING EXPENDITURES, RIGHT? >> AGAIN, IT'S A REIMBURSABLE. EVERYTHING HAS TO BE -- POST- DATA HAS TO BE PROVIDED. WHATEVER YOUR DECISION IS, IT HAS -- >> RIGHT, AND IF THEY DON'T MEET THOSE DELIVERABLES, THEY DON'T GET THAT MONEY? >> THAT'S CORRECT. >> ALL RIGHT. WE HAVE A MOTION AND SECOND. ANY FURTHER DISCUSSION? ALL IN FAVOR OF APPROVING THE $25,000 GRANT REQUEST TO THE HUB SIGNIFY BY SAYING AYE. [10.  Funding Agreement with Clay County Economic Development Corporation regarding Feasibility Study (T. Meyer/T. Nagle)] ANY OPPOSED? PASSES UNANIMOUSLY. >> THANK YOU, GUYS. >> BEST OF LUCK. >> MOVING ON TO OLD BUSINESS, TEDDY TALKING ABOUT THE FUNDING AGREEMENT WITH THE CLAY COUNTY ECONOMIC DEVELOPMENT FEASIBILITY STUDY. >> LAST MEETING TROY WAS HERE AND SPOKE ABOUT FUNDING AGREEMENT WITH TDC REGARDING THE FEASIBILITY STUDY. I KNOW SOME MEMBERS HAVE TALKED TO -- [01:25:09] >> WHAT WE'RE GOING TO DO IS ENTERTAIN A MOTION TO ALLOW THE FUNDING TO APPROVE THE FEASIBILITY STUDY. >> ONE COMMENT BEFORE WE DO THAT. >> SURE. >> THE FUNDING IS NOT TO EXCEED $130,000. THIS IS NOT GUARANTEED THAT THIS WILL BRING ANY TYPE OF FUTURE DEVELOPMENT. IT IS THE RIGHT TOOL TO BRINGBRING NEW BUSINESS IN, BUT IT'S NOT A GUARANTEE. THE ONLY THING I WOULD HOPE IS THAT THE COUNTY COMMISSIONERS MAKE SURE THE TDC HAS SOME KIND OF -- >> I CAN PROMISE YOU THERE WILL BE A GINORMOUS -- >> I'M MORE CONCERNED ABOUT INCENTIVES. >> SURE. THERE'S BEEN GOOD DISCUSSIONS ABOUT THAT WITH THE COMMISSIONERS. >> THAT BEING SAID I MOTION TO APPROVE $130,000 TO FINISH WITH THE MARKETING STUDY. >> WE HAVE A MOTION.÷÷DO WE HAVE A SECOND? >> I'LL SECOND. >> THE MOTION AND THE SECOND TO APPROVE THE $130,000 FOR THE STUDY. ALL IN FAVOR SAY AYE. ANY OPPOSED? MOTION CARRIES UNANIMOUSLY. THANK YOU FOR THAT. ALSO, THANKS FOR WORKING [11.  Upcoming Events Update (S. Lamb)] WITH OUR TDC MEMBERS. I KNOW YOU INVESTED SOME TIME WITH THAT. ALL RIGHT. WE'RE COMING TO A CLOSE HERE. BEFORE WE GET TO OUR FINAL PUBLIC COMMENT, EVENTS UPDATE. STEPHANIE? >> OKAY. I HAVE A PRINTED VERSION FOR YOU. WE ARE BACK IN EVENT SEASON. I HAD TO SWITCH BACK TO PORTRAIT FROM OUR LANDSCAPE. WE HAVE A LOT OF GREAT EVENTS COMING TO CLAY COUNTY. TOMORROW IS 904 DAY. GREAT STUFF OUT THERE YOU HEARD FROM BROOKE AND KYLE. WE HAVE THE 904 DAY LANDING PAGE. WE HAVE THE RODEO COMING NEXT WEEKEND. WE ALSO HAVE THE SENIOR PICKLEBALL TOURNAMENT GOING ON NEXT WEEKEND. ALL KINDS OF GREAT STUFF. A BUNCH OF FALL FEST EVENTS COMING. REAL FUN NIGHTS AT THE FAIRGROUNDS, DRIVE- IN MOVIES, SOMETHING NEW TO THE COUNTY. THEN WE GO INTO OUR HALLOWEEN STUFF. BEFORE YOU KNOW IT, IT WILL BE CHRISTMAS. LOTS OF GOOD EVENTS ON THERE. FEEL FREE TO SCAN THE QR CODE TO SEE THE FULL EVENTS CALENDAR. IF YOU KNOW OF ANY EVENTS THAT AREN'T ON THE CALENDAR THAT NEED TO, SUBMIT THEM ON THE WEBSITE. >> VERY GOOD. ANY QUESTIONS ON THE EVENTS CALENDAR? AS ALWAYS, THIS IS GREAT. I WAS SHOWING A CO- WORKER TODAY EXPLORECLAY. COM AND ALL THE RESOURCES AT YOUR FINGERTIPS. YOU GUYS DO A GREAT JOB AND DAVID ALWAYS PLUGS THE EXPLORE CLAY APP TOO. AWESOME. >>> I'LL OPEN OUR SECOND PUBLIC COMMENT PERIOD. IF ANYONE WOULD LIKE TO ADDRESS THE COUNCIL, COME TO THE PODIUM AT THIS TIME. SEEING NONE, I'LL CLOSE THE SECOND PUBLIC COMMENT PERIOD. >>> BEFORE WE ADJOURN, FINAL HOUSEKEEPING THINGS. STEPHANIE, I ASKED ABOUT THIS. THE APPOINTMENT FROM GREEN COVE IS FROM THEIR MUNICIPALITY. ANYTHING WE NEED TO DO ON OUR END? HOW DOES THAT WORK? >> WE HAVE TWO POTENTIAL APPLICANTS. STAFF WILL HAVE TO VET THAT AND FIGURE OUT WHAT THE NEXT STEPS ARE. WE'VE NEVER HAD TWO PEOPLE WANTING A SEAT. WE DON'T HAVE AN APPLICATION YET. TEDDY'S MET WITH ONE OF THEM. IT DOES HAVE TO BE AN ELECTED OFFICIAL FROM THE CITY OF GREEN COVE. >> I'LL ASK THE COUNTY ATTORNEY. DO YOU KNOW? IS IT UP TO CITY COUNCIL TO APPOINT OR THE CHAIR? >> HOPEFULLY IF WE -- YEAH, OKAY. HOPEFULLY BY OUR NEXT MEETING WE'LL HAVE THAT PERSON UP HERE READY TO ROCK AND ROLL. ANYTHING ELSE FROM ANYBODY ON THE TDC? HOPE YOU FEELANYTHING FROM STAF >> TEDDY, IF IT'S OKAY, I WOULD LIKE TO ADD THE EXPLORE [01:30:08] CLAY MAGAZINE, SHOUT OUT TO CHER. SHE WORKS ON THIS BIANNUAL EXPLORE CLAY MAGAZINE. FLIP THROUGH THAT. IT'S AVAILABLE ONLINE IF YOU WANT A DIGITAL VERSION. JUST HAD TO GIVE A SHOUT- OUT TO THAT. >> IT'S AWESOME. QUICK QUESTION ON THIS. IS THIS PUBLISHED BY TOURISM OR PUBLISHED BY CLAY TODAY. >> IT'S A PARTNERSHIP. I CAN LET CHER SPEAK. SHE WORKS WITH OUR CONTENT DEVELOPER. >> THE PUBLISHER IS CLAY TODAY, BUT WE PROVIDE ALL THE CONTENT AND PHOTOS. ALL THE ADS ARE SOLD BY CLAY TODAY. >> THE PICTURES AND TOURISM CONTENT WE GIVE. >> YES. >> WHICH IS NICE. COOL. ALL RIGHT. VERY GOOD. ALL RIGHT. NOTHING ELSE FOR THE GROUP? THANK YOU GUYS VERY MUCH. WE'LL SEE YOU NEXT TIM * This transcript was compiled from uncorrected Closed Captioning.