May 07, 2025 Tourist Development Council

[Call to Order]

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>>> GOOD AFTERNOON, I WOULD LIKE TO OFFICIALLY CALLED THE MEETING TO ORDER OF THE TOURIST DEVELOPMENT COUNCIL MAY 7, 2025.

BEFORE WE BEGIN WE DO HAVE SOME NEW FACES HERE ON THE COUNCIL AND FOR THE AUDIENCE IF WE CAN START WITH MR. PORTER AND INTRODUCE YOURSELF AND WHAT GENRE OF CLAY COUNTY YOU ARE

AFFILIATED WITH. >> I AM HERE FOR ACCOMMODATIONS.

>>

>>

COMMISSIONER DISTRICT 1. >>

>>

COUNCIL. >> I WOULD LIKE TO ISSUE A AWESOME WARM WELCOME TO VICE MAYOR THOMAS SMITH JOINING US, CLAY COUNTY GUY WHO HAS BEEN AROUND FOR A LONG TIME AND DID A GREAT JOB ON CITY COUNCIL AND VERY EXCITED TO SEE HIS APPOINTMENT TO THIS TEAM. AT THIS TIME WE WOULD LIKE TO OPEN THE PUBLIC, SECTION. IF YOU WOULD LIKE TO MAKE A PUBLIC COMMENT, STEP UP TO THE PODIUM AT THIS TIME. SEEING NONE I WILL

[1.  Tourist Development Council Meeting Minutes February 5, 2025]

>> MOTION TO APPROVE AS IS. >> MOTION TO APPROVE TO HAVE A SECOND? WE HAVE A SECOND, ALL IN FAVOR OF APPROVING MINUTES FEBRUARY 5 SIGNIFY. OPPOSED, SAME SIGN? THE MOTION CARRIES.

[2.  Tourism Director Introduction (C. Latham)]

>> MR. CHAIRMAN AND COUNCILMEMBERS , GOOD EVENING AND GOOD DAY TO YOU. MOST OF YOU KNOW WE HAVE BEEN THROUGH SOME SIGNIFICANT TRANSITONS IN THE LAST COUPLE MONTHS, KIMBERLY LEFT FOR NEW ADVENTURES AND WE WORKED HARD TO FIND THE RIGHT PERSON TO FILL THE GAP AND WE HAVE AND WE ARE PROUD TO INTRODUCE WORDS AND I WILL BE BACK SHORTLY TO TALK ABOUT LEGISLATIVE

SCENARIOS. >> GOOD AFTERNOON, TEDDY MEYER.

FIRST OF ALL, THANK YOU FOR HAVING ME. AMAZING OPPORTUNITY HERE. HR HAVE BEEN BRILLIANT. A COUPLE THINGS ABOUT MYSELF, BORN AND RAISED IN TAMPA. A SOCCER BACKGROUND, I PLAYED AT FLAGLER AND IT WAS A COLLEGE COACH FOR 17 YEARS. DIRECTED A COUPLE YOUTH CLUBS OVER THE YEARS. CAME TO , CAME BACK TO WORK IN THE SOUND COUNTY IN ST. JOHN'S 2017 AND I WAS FACILITY MANAGER FOR PARKS AND REC AND AT THAT POINT DID A LITTLE MORE IN THE TOURISM SITE, SPORTS TOURISM AND GENERAL. AND SO, THAT ROLE KIND OF MORPHED INTO THE TDC LIAISON FOR ST. JOHNS COUNTY WITH SPORTS TOURISM AND REBUILD A PROGRAM IN CATEGORY THREE, THERE ARE FIVE SIMILAR TO CLAY COUNTY. WE BUILT THE PROGRAM ON THE GRANT SIDE FROM ROUGHLY 12 TO 15 GRANTS, TO ABOUT 31 LAST YEAR TO THE TUNE OF 320, 325 GRANTS GIVEN OUT, ALL TYPES OF GROUPS FROM BILLIARDS , TO FLAG FOOTBALL ATHLETIC SOCCER LACROSSE BASEBALL. AND THEN THE OPPORTUNITY HERE. KIND OF CAME ACROSS, I WAS EXTREMELY INTRIGUED. I AM FAMILIAR WITH CLAY COUNTY. MY DAUGHTER USED TO DO THERAPY OFF OF BIG BRANCH. ON THE OUTSIDE OF MIDDLEBURG. I'VE BEEN TO EAGLE HARBOR, THE SOCCER COMPLEX MULTIPLE TIMES. A COUPLE MONTHS AGO I HAD THE CHANCE TO COACH AT THE SPORTS COMPLEX SO I HAVE LEARNED SOME THINGS IN THAT TIME. MY BIGGEST THING I AM LOOKING FORWARD TO IS THE OPPORTUNITY TO GROW THE PROGRAM AS A WHOLE. THE INTERESTING THING HAVING EARLY CONVERSATION A LITTLE GOAL WAS STEPHANIE IS THAT THERE'S A LOT OF SIMILARITIES IN WHERE ST.

JOHN'S IS AND WHAT CLAY CAN BE. I THINK THE BALANCE OF THE LOCAL

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THAT'S THE BIG THING IN ST. JOHN'S. WE DO HAVE LARGE COMPLEXES, WE DON'T HAVE CERTAIN THINGS YOU HAVE TO BE NICHE DRIVEN AND THAT WAS THE BIG INTEREST WHY I FEEL I CAN DO A GREAT JOB HERE. OTHER THAN THAT , MARRIED 21 YEARS, 14-YEAR-OLD DAUGHTER, IN EIGHTH GRADE, TREMENDOUS, LOVES RIDING HORSES. MY SON IS 16, A SOPHOMORE. A VERY GOOD SOCCER PLAYER , I WILL LEAVE IT AT THAT. AND MY WIFE IS A SCHOOLTEACHER, WE HAVE BEEN IN ST. JOHN'S COUNTY ROUGHLY 22 YEARS. HERE TO ANSWER ANY QUESTIONS YOU MAY HAVE. I GAVE THE RFP A COUPLE HOURS AGO, HOT OFF THE PRESS WORKING ON THAT FIRST DAY. ANY QUESTIONS YOU MAY HAVE FOR ME OR THOUGHTS.

>> WELCOME ABOARD. FIRST, WELCOME TO THE RIGHT SIDE OF THE RIVER. YOU KNOW I HAVE OBVIOUSLY , FULL DISCLOSURE AFTER I FOUND OUT STAFF HAD HIRED TEDDY WHEN I WAS A STUDENT ATHLETE AT FLAGLER, TEDDY WAS MY BOSS. I WAS A BASEBALL PLAYER IN THE ATHLETIC DEPARTMENT WHEN HE WAS THE HEAD SOCCER COACH. I HAD THE PLEASURE OF WORKING WITH HIM AND HE HAS A WEALTH OF KNOWLEDGE COMING FROM ST. JOHNS COUNTY, THE COUNTY SITE IS GOING TO BODE WELL WITH COACHING EXPERIENCE. YOUR MARKETING EXPERIENCE AND WELCOME ABOARD. WE'RE GOING TO HAVE A LOT OF FUN.

>> I WILL SAY, STAFF HAS BEEN TREMENDOUS. WE SPENT ABOUT ONE AND HALF HOURS EARLIER, I KNOW THEY HAD PREP FOR THIS AND I FEEL LIKE GETTING TO KNOW THEM AND GETTING INTO THE GRASSROOTS

SITE WILL BE TREMENDOUS. >> THANK YOU. FOR THE COUNCIL, A LITTLE BIT LATER WE WILL DISCUSS THE RFP THAT HE MENTIONED WITH SOME CONVERSATIONS COMMISSIONERS HAVE HAD THAT I WANTED TO BRING BACK ABOUT HOW WE ARE GOING TO MOVE FORWARD. THANK YOU, SIR.

[3.  Advance Travel & Tourism Marketing Update (L. English)]

>> HELLO. I AM, SO YES WITH ADVANCED TRAVEL AND TOURISM.

LOWER ENGLISH, THE REGIONAL SALES MANAGER FOR THE AREA. SO WE ARE GOING OVER OUR QUARTERLY REPORT. AS SOON AS I GET THE RIGHT DIRECTION. OKAY. A COUPLE THINGS WE WANT TO TALK ABOUT TODAY. CAMPAIGN SUCCESS ON SOME DIGITAL CAMPAIGNS AND EMAIL NEWSLETTERS. ALSO IMPACTFUL PARTNERSHIPS. PRINT INITIATIVES, WEBSITE PERFORMANCE WITH REVIEWS AND THEN SOME FUTURE FOCUS , PROJECTS WE'RE WORKING ON AN OPPORTUNITY FOR FINAL THOUGHTS AND QUESTIONS. FIRST, THIS IS OVERVIEW OF ALL THE CAMPAIGNS, FIRST QUARTER WE HAD 5.3 MILLION EXPLORE CLAY COUNTY MESSAGES DELIVERED. DRIVING MORE THAN 50,000 POTENTIAL TRAVELERS TO THE EXPLORER CLAY WEBSITE. VIDEOS WERE WATCHED, AS YOU CAN SEE. WE LOOK AT THE NUMBER OF CLICKS THAT GO THROUGH AND THE COMPLETION RATE. 69.45 % AVERAGE IS 50%. IF YOU SEE A VIDEO DO YOU GO ALL THE WAY THROUGH OR NOT? THAT'S KIND OF THE GOAL.

AUDIO ADS LISTENED IN FULL, HERE WE HAD 96.47 COMPLETION RATE SO THAT IS GOOD. VISITORS TRACKING BACK TO CLAY COUNTY. THIS IS A COOL THING WE HAVE ADDED INTO THE CAMPAIGNS. THIS TRACKS ADS DELIVERED TO PEOPLE OUTSIDE OF CLAY COUNTY AND WE TRACK THEM BACK INTO CLAY COUNTY. WE HAVE 520 DELIVERED 520 PEOPLE TRACKED BACK TO CLAY COUNTY SO THAT IS .64, CTR AND 18,000 CLICKS TO THE WEBSITE AS A RESULT. TOTAL SOCIAL ADVERTISEMENT ENGAGEMENT, 181,000 DELIVERED WITH 87,000 CLICKS WITH A 4.9 CTR TO BE BALANCE ON INDUSTRY AVERAGE IT IS ABOUT 1.0, WE STRIVE 2.0 SO 4.9 IS PHENOMENAL. TOTAL SEARCH PAGES VIEWED, 16,000. PEOPLE THAT I'VE SEARCHED OUT FOR CLAY COUNTY, THE WEBSITE . 4214 CLICKS THROUGH ON THAT, 12.95 CLICK THROUGH RATE. WE DID A TARGETED EMAIL CAMPAIGN. THIS EXPLAINS THE SUCCESS OF THAT

[00:10:01]

AND THEN FLIGHT SOCIAL CAMPAIGN HIGHLIGHTS. THIS IS SOMETHING WE WORK CLOSELY WITH THE MARKETING TEAM ON. THEY ARE HERE WITH LOCAL TO HELP US HOW WE CAN HELP MAKE THAT HAPPEN, THE RECENTLY ADDED CROWD RIFFED TO THE WEBSITE SO WE DID A CAMPING WITH HASHTAG EXPLORER CLAY DRIVING RESIDENTS TO GO AND POST PICTURES RELEVANT TO STUFF IN CLAY COUNTY. THAT HAD 5.75 CLICK RATE WITH FOUR 7000 POSTING ENGAGEMENTS. PEOPLE THAT ACTUALLY WENT ON AND DID THAT, THE SCOTTISH GAMES AND FESTIVAL TICKET GIVEAWAY. THIS WAS A GREAT IDEA THE TEAM CAME UP WITH AND APPROACHED HOW CAN WE DO THIS? THIS IS THE FIRST TICKET 1 GIVEAWAY WE HAVE DONE THROUGH SOCIAL MEDIA. 161,000 MESSAGES DELIVERED AND SO 12,872 CLICKS SO 12,872 PEOPLE CLICKED ON THE AD AND WENT TO EXPLORER CLAY. 7.97 CLICK THROUGH RATE AND THE POST ENGAGEMENT, 6285 PEOPLE GOING THROUGH. ALL WELL ABOVE INDUSTRY STANDARDS AND WHAT WE STRIVE FOR. SO I COULD CAMPAIGN.

WE DID SPRING BREAK CAMPAIGN LETTING PEOPLE KNOW WHAT YOU CAN DO DURING SPRING BREAK. IT HAD GOOD SUCCESS AND THE CLAY COUNTY FAIR TICKET GIVEAWAY. ANOTHER GIVEAWAY SO THINK ABOUT THIS. WE DID A POST AND WE SAID POST A PICTURE THAT HAS SOMETHING TO DO WITH ADVENTURE, FAMILY FOOD. WE HAD 30,000 PEOPLE POST PICTURES AND GO THROUGH TO GET TO WIN TICKETS AND ARMBANDS. WE ARE TAKING ADVANTAGE OF THAT TO BUILD TRAFFIC AND GET THE AWARENESS OUT THERE. WE HAVE DEVELOPED PARTNERSHIPS AND EXPANDING REACH OF CLAY COUNTY. ONE OF THE THINGS WERE WORKING WITH HIS 1010 XL, THE TEAM BROUGHT THIS TO US AND IT TURNS OUT THE DJ ET IS FROM CLAY COUNTY. HE WORKS IN JACKSONVILLE SO HE IS AN AMBASSADOR FOR CLAY COUNTY. THIS IS GREAT, GIVING EXPOSURE GETTING THE NAME OUT THROUGH VARIOUS PROMOTIONS AND THEY DO SOCIAL MEDIA TAGS AND STUFF LIKE THAT. ANOTHER PROGRAM WAS CLEAR CHANNEL OUTDOOR. TRYING TO GET PEOPLE WHEN THEY COME INTO CLAY COUNTY. PEOPLE DON'T EVEN KNOW THEY ARE IN CLAY COUNTY , WHAT IS CLAY COUNTY 'S WE'RE TRYING TO HIT PEOPLE WHEN THEY COME IN LIKE COME EXPLORE CLAY COUNTY. THOSE DELIVERED OVER 8 MILLION IMPRESSIONS, EYEBALLS IN THE CARS AND THEY WERE LOCATED ON SAN JOSE, 95 AND 295 SO THEY ROTATED AROUND TO CATCH A VARIETY OF PEOPLE. THE PRINT INITIATIVES, PARENT MAGAZINE WE TRY TO REACH THAT FAMILY-FRIENDLY TRAVEL SO WE HAVE DONE SOME ADS AND FEATURES AND THE KAYAK ANGULAR. TRYING TO GET OUTDOOR GUYS TO LET PEOPLE KNOW THERE IS KAYAKING AND WATER SPORTS. TALKING ABOUT WEBSITE ANALYTICS. IF YOU LOOK AT THE GREEN BOXES ON THE DISPLAY SOCIAL AND PAID SEARCH THOSE ARE CAMPAIGNS INITIATED SO THAT GIVES YOU AN IDEA OF WHAT WE ARE PUTTING OUT. LOOK AT THE TOP, THE BLUE BOX, THE TOTAL NUMBERS GOING OUT I WANT TO POINT TO THE ENGAGEMENT RATE OF 92.70. THAT IS PHENOMENAL TO SAY WE'RE HAVING THAT MUCH WEBSITE TRAFFIC. A LOT OF CLIENTS ARE 50 TO 60 SO DIZZY 92.7, I WANTED TO POINT THAT OUT, THAT GOES TO THE WORK THE TEAM HAS DONE PUTTING TOGETHER DIRECTORIES AND MAKING SURE BUSINESSES ARE REPRESENTED AND MAKING SURE WE HAVE BLOGS THAT HAVE ARTICLES TIED TO THE ADS SOON, BACK TO THE WEBSITE THEY GO EXPLORE AND FIND MORE INFORMATION. SO THE TEAM HAS TO KEEP THAT UPDATED AND ACCURATE. THIS GIVE YOU AN IDEA OF OUTBOUND TRAFFIC. THIS IS GREAT. I HEARD SOME OF YOU SAY , THE

[00:15:06]

PEOPLE GOING BACK TO ONE OF YOUR WEBSITES. WEBSITE YEAR-OVER-YEAR. WE'VE BEEN WORKING ON THE WEBSITE, THE TEAM HAS BEEN WORKING SO HARD TO GIVE DIRECTORIES UPDATED AS WE HAVE SEEN A SIGNIFICANT INCREASE OVER THE LAST YEAR WITH ALL OF THAT COME TO FRUITION IN THE LAST QUARTER SO THAT'S GREAT BECAUSE WE HAVE BEEN ABLE TO TAKE ADVANTAGE. YOU CAN SEE 74% YEAR-OVER-YEAR GROWTH, 68% NEW USERS, PAGE VIEWS 171%, ENGAGEMENT RATE 130, EVENT ACTIONS 110, AVERAGE TIME SPENT ON SITE IS UP 27% . FUTURE PROGRAMS, THESE ARE SOME THINGS WE HAVE IN THE PROJECT NOW. WE ARE WORKING WITH LET'S TAKE IT OUTSIDE WITH MISTY WELLS. OPPORTUNITY FOR NATIONAL EXPOSURE. SHE IS A INFLUENCER IN FLORIDA WHO GOES OUTSIDE. SHE LIKES TO FISH AND SHE'S GOING , THEY HAVE A GREAT SCHEDULE SET UP OUT ON THE BOAT, KAYAKING DOING BIKE RIDING. EVERYTHING OUTDOORS AND THE SHOW WILL AIR IN THE FALL AND WE WILL GET GREAT EXPOSURE TO SOCIAL MEDIA AND ALSO THROUGH MISTY WELLS HERSELF AND WILL HAVE A LINK TO PUT ON SOCIAL MEDIA AND THE WEBSITE FOR CLAY COUNTY. THE SECOND PROJECT NOW IS WITH WINGARD FOR A VISITOR GUIDE PROJECT. ONE OF THE THINGS WE REALIZED IS THERE'S A LOT OF GREAT PICTURES BUT A LOT OF THEM ARE FALL AND WINTER. WE KNOW YOU DO STUFF IN SPRING AND SUMMER SO WE NEED PICTURES. SO THEY WILL DO PICTURES TO FILL THE HOLES ON WHAT WE DO ALREADY HAVE SO WE CAN MAKE SURE THE VISITOR GUIDE PROJECTS COME TO FRUITION. SO, THANK YOU ALL. WE HAVE ENJOYED WORKING WITH YOU GUYS. IF YOU HAVE QUESTIONS LET ME KNOW.

>> QUESTIONS OR COMMENTS? >> FIRST OF ALL STAFF, AMAZING WEBSITE PERFORMANCE. EVERY WEBSITE I KNOW IS DOING THE OPPOSITE DIRECTION SO TO DO THAT IS INCREDIBLE. 1010 XL IS A COOL SPOT, HE SEEMS PASSIONATE. WHOEVER DID THAT IS PRETTY AMAZING. MY QUESTION, DO WE SEND OUT A, ON THURSDAY AND FRIDAY YOU START TO PANIC , THE WEEKEND IS COMING AND I HAVE TO FIND SOMETHING TO DO WITH THESE LITTLE MONSTERS. DO WE SEND OUT A WEEKLY UPCOMING EVENTS? WE HAVE A LOT OF EVENTS IN THE DIRECTORY. WE SEND ANYTHING LIKE THAT?

>> THE MARKETING MANAGER WILL BE ABLE TO SPEAK TO THAT.

>> WE DO A FRIDAY WHAT'S UP IN CLAY COUNTY EVERY FRIDAY. WE HAVE TRAINED SOCIAL MEDIA TO LOOK OUT FOR THAT. WE ARE ALSO DOING DIGITAL CAMPAIGNS FOR EVENTS ON OUR WEBSITE. THERE IS A DIGITAL CAMPAIGN REDIRECTING TO THE EVENTS CALENDAR. AS YOU SAW IN THE PRESENTATION WE HAVE BILLBOARDS FEATURING EXPLORE

CLAY. >> I'M PROBABLY MISSING THE

SOCIAL SIDE. THANK YOU. >> GO FIND THE FACEBOOK PAGE AND

LIKE IT. >> VISITORS GUIDE. I KNOW WE HAVE EXPLORE CLAY GUIDE AND THERE'S THE VISITOR GUIDE, TWO

DIFFERENT THINGS? >> IF YOU GO ON THE WEBSITE THERE'S A DOWNLOAD WHERE YOU CAN SEE THE VISITOR GUIDE AND THAT GOES TO PEOPLE WHO REQUEST IT. THEY GET 40 TO 50 REQUESTS A MONTH FOR PEOPLE TO MAIL THE VISITOR GUIDE. PEOPLE DRIVING INTO THE WEBSITE WHO WANT TO LEARN MORE AND SOME OF THEM WILL GO TO WELCOME CENTERS AROUND THE STATE.

>> SO CLAY TODAY VISITOR GUIDE THAT IS FOR OUR LOCAL. STRICTLY WITH CLAY TODAY. WE PROVIDE THE COMMENT CONTENT AND WE DO DISPERSE TO HOTELS AND HERE LOCALLY, LIKE TO THE AIRPORT.

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FOR LEISURE. >> ANYBODY ELSE?

>> HAVE A COUPLE COMMENTS. FIRST, SCOTTISH GAMES AND THE FAIR, GREAT JOB STAFF. THAT WAS UNBELIEVABLE. REALLY COOL TO SEE THE VALIDATING NUMBERS OF WHAT WE THOUGHT WAS GOING TO BE SUCCESSFUL WAS. THAT IS COOL AND HAVE SEEN A LOT OF PEOPLE THAT SAY I PUT IN FOR FAIR TICKETS AND SOME OF THE STORIES WERE NEAT. THE GUY, THE FAN WHO HAD BEEN TO EVERY SINGLE CLAY COUNTY FAIR IN FOREVER. QUESTION ABOUT THE LET'S TAKE IT OUTSIDE INITIATIVE. IS THAT PART OF THE CONTRACT WITH YOU?

>> COMING THROUGH THE CONTRACT. WE TOOK IT FROM THE TEAM AND WE MET HER AT THE GOVERNORS CONFERENCE AND WE MET WITH HER.

IT IS A PRETTY GOOD PRICE FOR THE EXPOSURE SO WE DID THAT.

>> FANTASTIC. THE LAST THING IS I WILL BRING THIS TO THE COMMISSION FOR COUNTY COMMUNICATIONS AS A WHOLE .

STAFF, DO YOU KNOW OF OPTIONS? BRIAN MADE THE POINT I WANT TO MAKE. ONE OF THE THINGS I'M LEARNING IN THE COMMUNITY IS NOT EVERYBODY IS ON SOCIAL MEDIA. AS MUCH AS SOCIETY IS TRENDING THAT WAY I THINK IT IS VERY IMPORTANT TO CAST AS WHITE OF ANNETTE AS POSSIBLE. ESPECIALLY FOR FOLKS NOT ON SOCIAL MEDIA. ONE OF THE FEEDBACKS IS TEXT. THEY LIKE TEXT MESSAGES. IT WOULD NOT BE APPROPRIATE TO SPAM THE ENTIRE COMMUNITY, BUT WITH THAT BEING SAID DO YOU KNOW A PLATFORMS WHERE WE COULD HAVE A TO GET EVEN ALERT UPDATES TEXT EXPLORE CLAY 5755. WE HAVE SOMETHING LIKE THAT? IS THAT SOMETHING WE COULD LOOK INTO?

>> WE DO HAVE THE EXPLORE CLAY APP THROUGH VISIT WIDGET. I BELIEVE THERE IS AN OPTION TO DO ALERTS TO THE APP. ANYBODY WHO

HAS THE APPLE GET THE ALERT. >> SECOND , THROUGH THAT, I'M TALKING STRAIGHT UP TEXT ALERTS WITH NO APP. YOU TEXT THIS AND GET THE TEXT MESSAGE, THIS WEEKEND IN CLAY COUNTY.

>> THAT IS A POSSIBILITY. SOMETHING WE WILL HAVE TO LOOK

INTO. >> PLEASE DO. THAT'S ANOTHER LAYER OF KEEPING COMMUNICATION IN THE COMMUNITY. ANY OTHER

[4.  Tourism Team Update (S. Lamb)]

WHAT'S GOING ON IN TALLAHASSEE. >> SURE, I AM THE PROGRAM MANAGER FOR THE TOURISM DEPARTMENT. THE REST OF MY TEAM, SAMANTHA PRODUCT DEVELOPMENT MANAGE AND OUR MARKETING MANAGER. WE PUT ON THE PRESENTATION EVERY MEETING, WE ARE KICKING OFF AND GOING TO THE LEGISLATIVE UPDATE. SAM IS GOING

TO START US. >> HELLO EVERYBODY. PRODUCT MANAGER FOR THE TOURISM TEAM. WE HAVE A LITTLE STAFF UPDATE STARTING WITH MARKETING CAMPAIGNS. THIS IS AN OVERVIEW OF WHAT WE ARE CURRENTLY WORKING ON. WHEEL OF THE WORLD, THINK OF EXPEDIA, ONLINE BOOKING PLATFORM, FOR PEOPLE WITH UNIQUE ABILITIES TO BE ABLE TO FIND OUT DIFFERENT THINGS TO DO IN CLAY COUNTY. HOW THEY ARE INCLUSIVE FOR VISITORS. WE ARE IN THE MIDDLE OF DOING THE PROJECT. WE HAVE IDENTIFIED 30 INTERESTED PARTNERS AND MAPPERS WILL COME TAKE PHOTOGRAPHS AND VIDEOS OF THOSE AND WE HOPE TO LAUNCH BY THE END OF THE SUMMER. RIGHT NOW IS NATIONAL TOURISM WEEK. WE ARE CELEBRATING NATIONAL TOURISM WEEK AND A POSITIVE IMPACT ON THE COMMUNITY. LASTLY WE ARE WORKING ON SEASONAL OFFERINGS IN CLAY COUNTY. A LOT OF PEOPLE ARE ALWAYS IN RIGHT NOW, AND THE MARKETING WORLD FOCUSED ON WAS TO COME. RIGHT NOW FOCUSED ON FALL AND WINTER. WE KNOW THERE'S A LOT OF PARADES IN CLAY COUNTY AND DIFFERENT WINTER EVENTS SWAY FOCUSED ON GATHERING INFORMATION IN ORDER TO DO MARKETING CAMPAIGNS. LAURA MENTIONED CLOUD RIFF, A NEW SOFTWARE THAT THE TOURISM DEPARTMENT HAS BEEN LUCKY ENOUGH TO PLAY WITH OVER THE LAST COUPLE OF MONTHS. CLOUD RIFF IS

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WE WORKING ON A TRAIL IN CLAY COUNTY SO WE HAVE IDENTIFIED A LOCATION THAT WERE VISITED AND WE WILL DEVELOP A MAP OF THE TRAIL AND INSTALL SMALL AND LARGE KIOSKS. I AM MEETING WITH THE COMMITTEE ON A MONTHLY BASIS OF CLAY COUNTY ARCHIVES, SORRY, THE BARTRAM SOCIETY OF FLORIDA. THEY PEOPLE WHO OVERSEE THE TRAIL THROUGHOUT FLORIDA SO THERE HELPING WITH THE PROJECT.

A LITTLE TOWARD THE BOTTOM I WANTED TO HIGHLIGHT THE SITE VISITS THAT I DO. MY ROLE IS TO BE CONNECTED TO OUR COMMUNITY SO I SET UP SITE MEETINGS AND TEAMS MEETINGS AND WE GO TO DIFFERENT BUSINESSES AND STAY VERY BUSY. IN ADDITION TO EVERYTHING THAT WE DO WE TAKE ON GROUP SALES SO AS A TEAM WE COLLECTIVELY ASSIST WHEN WE GET LEADS OF MATCHING ANYTHING FROM A REUNION TO A SPORTING GROUP TO WHATEVER VENUE MEETS THEIR NEEDS. AND WE REFER TO THE BUSINESS, WE CREATE WELCOME BAGS TO WELCOME VISITORS TO CLAY COUNTY, INCLUDING AN EXPLORE CLAY MAGAZINE THE LOCAL GUIDE SO IT SHOWS WHERE CAN I GO TO EAT AND WHAT CAN THEY DO? IT IS THE EVENT ORGANIZER WE REFER FOOD TRUCK LIST OR OTHER EVENT SERVICES THEY MAY NEED. OUR CLAY COUNTY TOURISM DEPARTMENT ALSO OVERSEES FILM DEVELOPMENT. WE ARE PART OF FILM IN FLORIDA WHERE THERE IS A LOCATION CATALOG DIFFERENT PLACES YOU CAN FILM IN CLAY COUNTY. WE ARE REEVALUATING THAT TO SEE IF THERE'S ANY NEW LOCATIONS WE CANNOT TO INCREASE EXPOSURE TO PEOPLE LOOKING FOR FILMING LOCATIONS. THIS SITE IS AN OVERVIEW OF THE COUNTY STRATEGIC PLAN. THE GOAL IS TO ATTRACT 20 NEW MULTI-TOURISM EVENTS OVER FIVE YEARS GENERATING OVERNIGHT STAYS AND WE ARE EXCITED ABOUT THE NEW TOURISM DIRECTOR THAT I'M SURE WILL ACCELERATE US IN ACHIEVING THIS GOAL. THIS IS A CHART OF THE TAX COLLECTIONS. I AM IMPRESSED, THE MONTHLY CHANGE IN THE YEAR-TO-DATE IS ON THE POSITIVE SIDE SO THAT'S A REALLY COOL THING TO SEE AS WE START INTO 2025.

>> CAN YOU STAY THERE FOR ONE SECOND? THANK YOU. OKAY.

>> THIS LIGHT IS HOTEL DATA ALSO KNOWN AS THE STARR REPORT WHICH GIVES AN OVERVIEW OF THE OCCUPANCY. AND THE PERCENTAGE OF CHANGE, THE TOP GRAPH TO BE MARCH 2025. IT IS THE MOST AVAILABLE DATA FROM WHEN WE MADE THE PRESENTATION IN APRIL. SO THAT'S GOING TO BE MARCH THIS YEAR COMPARED TO LAST YEAR AND THE ONE ON THE BOTTOM IS THE YEAR-TO-DATE OF MARCH 25

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COMPARED TO LAST YEAR. >> EXPLAINED THAT ZERO THERE .

>> CAN YOU EXPLAIN DEEPER ON THE ROOM AVAILABLE COLUMN?

>> I'M SORRY, WHICH COLUMN? >> THAT IS THE INCREASE IN

SUPPLY. >> OKAY GOTCHA.

>> INCREASE OR DECREASE IN SUPPLY.

>> AND THAT IS THE END. IF YOU HAVE QUESTIONS FOR ME OR STEPHANIE WE WOULD BE HAPPY TO ANSWER ANY QUESTIONS.

>> CAN GO BACK TO THE SIDE WITH THE BAD TAX COLLECTIONS? OKAY. I SEE NOW. I WAS LOOKING AT THE TOTAL COLUMN. I WAS LOOKING AT THEM WITH THE MARCH 2025, WHY WAS IT NOT FOR 18, BUT THAT'S THE TOTAL. I GUESS I AM CORRECT. YEAH, SO DO YOU HAVE AN INKLING AS TO WHY THE MONTH OF MARCH WAS SO LOW THIS YEAR AS OPPOSED TO 2024? LAST YEAR WAS 418,000 AND THEN ?

>> ONE COLUMN TO THE LEFT. >> THAT'S WHAT I THOUGHT. WE

ARE GOOD. >> I HAVE ONE QUESTION. THIS

INCLUDES AIRBNB NOT JUST HOTELS? >> THESE NUMBERS AGAIN FROM THE CLAY COUNTY TAX COLLECTOR. THEY SEND A MONTHLY REPORT AND THEN I ADD IT TO THE SHEET. I DID WANT TO NOTE FOR VACATION RENTALS , FOR VISIBILITY WE DO NOT HAVE A RULE IN CLAY COUNTY THAT VACATION RENTALS HAVE TO REGISTER WITH THE TAX COLLECTOR.

WE ENCOURAGE AND RECOMMEND IT. DEPENDING ON THE DIFFERENT PLATFORM THE VACATION RENTAL USED WILL DETERMINE WHETHER OR NOT THE TAXES ARE COLLECTED. SO AIRBNB HAS A COLLECTION AGREEMENT IN WHICH THEY COLLECT THE TAXES ON BEHALF OF BOOKINGS FOR AIRBNB, BUT OTHER SITES MAY OR MAY NOT COLLECT THAT. WE DO HAVE SOME VISIBILITY ON HOW MANY VACATION RENTALS ARE CLAY COUNTY BUT THAT IS ONE AREA WE ARE FOCUSING ON.

>> ANY OTHER QUESTIONS ABOUT THE TOURISM UPDATE? AWESOME. THANK YOU VERY MUCH. NOW A LEGISLATIVE UPDATE.

>> GOOD EVENING AGAIN, FOLKS. MOST OF YOU PROBABLY KNOW , THIS HAS BEEN A VERY UNIQUE SESSION. LAST FRIDAY EVENING, THE LEGISLATURE GAMBLED OUT WITH A RECESS EXPECTING BETWEEN ONE AND TWO WEEKS. WE FOUND OUT FRIDAY IT IS GOING TO BE THE BEGINNING OF NEXT WEEK , THEY ARE GETTING A DEADLINE OF JUNE 6 AT MIDNIGHT. SO THEY HAVE A LOT TO COVER IN A SHORT PERIOD OF TIME.

TYPICALLY FOR SPECIAL SESSION LIKE THIS ALL THEY FOCUS ON IS THE BUDGET, THIS TIME THEY BROUGHT 16 BILLS UP FROM THE FIRST SESSION TO RECONSIDER. FROM THE 40,000 FOOT LEVEL SOME OF THE BILLS COULD HAVE AN IMPACT ON TOURISM. SOME INVOLVE THE TDT AND HOW IT CAN BE APPLIED. OTHERS ARE THE TDC ITSELF. AT LEAST ONE VERSION OF THE BILL SUGGESTED THE TDC BE DISSOLVED AT THE END OF THE YEAR. INTERESTING SECOND SESSION AHEAD. OUR LOBBYIST HAS BEEN DOING THIS A LONG TIME. QUITE FRANKLY I HAVE TOO AND I'VE NEVER SEEN ANYBODY GO TO SECOND SESSION ITINERARY WITH SO LITTLE , YOU KNOW COMMON BELIEF IN HOW TO MOVE FORWARD. WHEN I ASKED FRANKLY WITH MY COLLEAGUES IN TALLAHASSEE HOW THINGS ARE LOOKING, THEY GIVE ME A BLANK STARE AND THERE HAVE NO IDEA. IF YOU FOLLOW THE PERIODICALS AVAILABLE ONLINE LIKE FLORIDA POLITICS, YOU WILL SEE THERE ARE SOME PRETTY INTERESTING STORIES ABOUT THE GOVERNOR WHO HAS RELATION WITH THE HOUSE AND HOW THAT HAS IMPEDED THE PROGRESS OF THE HOUSE BILLS. THE GOVERNOR HAS MADE A DECLARATION TODAY THAT IF ANYBODY ATTEMPTS TO MODIFY THE SALES TAX THAT IT IS DEAD ON ARRIVAL HE WILL VETO IT. SO THERE'S A LOT OF AMBITION, A LOT OF THINGS TRYING TO ACCOMPLISH. A LOT OF POLITICALLY ORIENTED THINGS BEING PUT BEFORE THE LEGISLATURE. AND WE HAVE TO

[00:35:03]

>> NO GENERAL QUESTIONS. MR. CHAIR, HAPPY TO TAG ALONG TO TALLAHASSEE TO SUPPORT WHEREVER NEEDED.

>> AWESOME THANK YOU. I DO HAVE A COUPLE OF THINGS TO SAY. THE BIGGEST THING AND ALL OF YOU UNDERSTAND BECAUSE YOU DO THE WORK. YOU SEE THE NUMBERS AND THE IMPACT. TOWARDS HIM IN SMALLER COMMUNITIES IS A LOT MORE THAN JUST THE BAD TAX. IT HELPS SMALL BUSINESS OWNERS LIVE AND THRIVE AND SURVIVE AND THE ECONOMIC IMPACT TO COMMUNITY IS MUCH BIGGER THAN A BAD TAX. FOR US THAT'S WHAT WE ARE FIGHTING FOR ON THE TDC SITE. THIS IS ABOUT A LOT MORE THAN JUST MONEY. IT'S ABOUT QUALITY OF LIFE. ITSELF, HAVE A YOUNG FAMILY, THIS LIST OF EVENTS I THINK I HAVE A THREE-YEAR-OLD IT WOULD LOVE TO GO TO THE STUFF.

NOT THAT THE EVENT WOULD NOT HAPPEN DEPENDING ON HOW THIS SHAKES OUT, BUT FOR VERY FISCALLY RESPONSIBLE COUNTIES LIKE CLAY COUNTY, ANY OPPORTUNITY TO SUPPLEMENT THE VERY LOW TAX BURDEN THAT WE PROVIDE HELPS AND THAT'S THE THING FOR US. WE WANT TO KEEP THAT, EXPOUND OFF OF THAT AND WE'RE WILLING TO HAVE THE DISCUSSION. APPRECIATE YOUR UPDATE. I KNOW IT'S LIKE A MOVING BASKETBALL TARGET IN THE DARK BUT IT DOES GIVE VISIBILITY.

>> APPRECIATE. I NEGLECTED WHEN I FIRST INTRODUCED TEDDY THAT I WANT TO PUBLICLY THANK SAM AND STEPHANIE AND FOR THE GREAT JOB THEY DID WITH VACANCY OF THE POSITION, THEY WORKED TOGETHER AS A TEAM AND DID A GREAT JOB. YOU CAN SEE THEY MADE A LOT OF PROGRESS. A LOT OF ESPECIALLY SOCIAL MEDIA TYPE EVENTS.

[5.  Event Marketing Grant Update (S. Lamb)]

>> MOVING ON TO THE FIFTH ITEM IN OUR AGENDA IS THE DISCUSSION AND WE WILL HAVE A NICE TALK ABOUT OUR MARKETING GRANT

UPDATE. STEPHANIE. >> OKAY SO AS WE CAN SEE FROM THE SPREADSHEET IT'S GETTING A LITTLE FULL WHICH IS A GOOD THING. SO, LAST MEETING WE DID GRANT SPONSORSHIPS TO THE SCOTTISH GAMES AND THE CLAY COUNTY FAIR, THOSE ARE THE TWO IN GREEN. THOSE HAVE BEEN PAID OUT, THE OTHER TWO EVENTS WE HAD, THE CHILI COOKOFF AND HOMETOWN HOLIDAY EVENTS HAVE PASSED. I RECEIVED REIMBURSEMENT MATERIAL. AS YOU CAN SEE MOOSE HAVEN HAD 108 WHICH IS AMAZING. LOOKING FORWARD TO THAT EVEN CONTINUING. TONIGHT WE HAVE ANOTHER GRANT REQUEST FOR ANOTHER EVENT THAT'S GOING TO BE GREAT. WE ALSO HAVE SOME SPORTS EVENTS COMING UP AND THEN IN THE NEXT SPREADSHEET I DO SOMETHING DIFFERENT THIS TIME TO HELP KIND OF MOVE FORWARD. I DID IGHLIGHT THE THREE EVENTS, MOOSE HAVEN FOURTH OF JULY THEY ARE REQUESTING A GRANT, SEE MART THE RENT OF THE RODEO AND PRO WATER CROSS COMING TO CITY AT KEYSTONE AND I PUT THE AMOUNTS THEY ARE REQUESTING. IN THE REMAINING COLUMN , YOU CAN SEE THAT AS A TOURISM DEPARTMENT AND TE FUND STARTING WITH $250,000 FOR THIS FISCAL YEAR ENDING IN SEPTEMBER WHERE $42,400 REMAINING. I DID NOTE THAT SOME OF THE EVENTS DID NOT RECEIVE FULL REIMBURSEMENT FOR THEIR GRANTS SO WE HAVE A LITTLE BIT OF EXTRA MONEY. $14,105 LEFT OVER SO IF WE DO GRANT THESE THREE REQUESTS IN THE FULL AMOUNT WITH 14,000 WE ALSO HAVE $56,505 REMAINING FOR THE REST OF THE YEAR TO GIVE OUT SO KEEP THAT IN MIND WHEN YOU HEAR THE NEXT GRANT REQUESTS. I THINK WE

[00:40:02]

>> YEAH, CAN I HAVE A REQUEST FOR NEXT TIME WE UPDATE, COULD WE PUT HOW MANY ROOM NIGHTS LAST YEAR IF THERE WAS AN EVENT?

>> SURE, LAST YEAR ROOM NIGHTS. YES SIR.

>> I ALSO LOVE HIGHLIGHTING OF WHAT WE ARE LOOKING AT TONIGHT, THAT HELPS A LOT. I ALSO LIKE THE RESIDUAL OF WHAT WASN'T COLLECTED, THAT HELPS AS WELL. ONE OF THE THINGS I WANTED TO DISCUSS WITH THE COUNCIL AT THIS POINT IS HAVING PREVIOUSLY THE COUNCIL HAD A VENDOR SPORTS MARKETING VENDOR THAT WOULD SEEK OUT EVENTS IN CLAY COUNTY AND I WANTED TO GET A CONSENSUS. WE HAVE TALKED ABOUT THIS AT THE COMMISSION LEVEL WITH MY FELLOW COMMISSIONERS. WE DID SEEM TO HAVE MAJORITY IN THE BUDGET WORKSHOP WHEN THIS CAME UP TO GO BACK OUT FOR THE RFP TO HAVE THAT THIRD-PARTY ACTIVELY SEEKING. ESPECIALLY SEEING IT ON THE GROUND LEVEL. STAFF HERE HAS A LOT ON THEIR PLATE. WHEN THEY ARE WORKING WITH EVENTS, THEY ARE WORKING WITH COUNTY STAFF, THEY ARE WORKING WITH LOCAL EVENTS. SO IN MY PERSONAL OPINION TO THINK THEY HAVE THE ABILITY TO GO OFF AND GO TO CONFERENCES AND MISS ENGLISH MENTIONED A FLORIDA CONFERENCE WHERE STUFF COMES FROM. I THINK THE JUICE IS WORTH THE SQUEEZE HAVING A THIRD-PARTY VENDOR. BUT I WANTED TO HEAR FELLOW

COUNCILMEMBER THOUGHTS. >> SO I AGREE WITH YOU. I DON'T KNOW THE TEAM HAS THE BANDWIDTH TO DO ALL OF THAT. I THINK IT'S GOOD TO HAVE A OUTSIDE SOURCE OR DEDICATED PERSON DOING THAT.

THAT'S WHAT IT COMES DOWN TO. MAYBE THE OUTSIDE SOURCE HAS A BIGGER RESUME OF CONTACTS . WHAT I WOULD LIKE TO SEE WHEN WE DO GO WHATEVER DIRECTION IN FUTURE EVENTS THAT WE GET MULTIPLE YEARS. WITH THE LAST GROUP THAT WE HAD AIRSTREAM, IT WAS LIKE THEY WERE LEAVING AND TAKING EVERYTHING THEY HAD. CLAY COUNTY TO OWN IT, IT IS OUR JOB TO KEEP IT GOING. GETTING MULTI-YEAR EVENTS AND YOU KNOW ACTUALLY, THE COMPANY NEEDS TO SELL IT BECAUSE A LOT OF TIMES WHEN WE WERE IN THE MEETINGS WE WERE GIVEN AN ULTIMATUM. EITHER GIVEN THIS MUCH MONEY TO COME HERE OR THEY WON'T COME AND IT WILL GO SOMEWHERE ELSE. I DON'T THINK THAT IS SALES. YES WE ARE WILLING TO HELP BRING THE GROUPS, IT'S GOT TO MAKE SENSE AND I THINK THAT'S WHY WE REVAMPED THE DIFFERENT GRANTS AND STUFF. WE WROTE THE ALGORITHMS OR FORMULAS ON HOW WE GIVE OUT MONEY FOR THOSE EVENTS.

I THINK WE NEED TO KEEP THAT IN MIND AND WE NEED SOMEBODY ON IT.

EITHER A PERSON OR THIRD-PARTY. >> AWESOME.

>> I LIKE THE IDEA OF HAVING A THIRD-PARTY. THEY DID BRING US SOMETHING. THEY DO HAVE MULTIPLE YEARS FOR THOSE. HOW WOULD WE KNOW? GOING TO OKLAHOMA AND THIS WHOLE CHICKEN AND PICKLE AND I'M A CRAZY SOCCER PERSON TOO SO I LIKE THE SOCCER STUFF. IF WE HAD MORE OF THAT KIND OF STUFF, ESPECIALLY WITH THE FIELDS AND BRINGING THESE PEOPLE IN TO REALLY USE THE REGIONAL

PART. >> OUR NEW TORS AND DIRECTOR KNOWS A THING OR TWO ABOUT KICKBALL. THAT WILL BE GOOD.

HAVE SOME GOOD FEEDBACK. >> I AGREE. BANDWIDTH, EXPERIENCE, RELATIONSHIPS AND WE DON'T HAVE THAT HERE WHICH TAKES A LOT OF WORK TO GET TO THAT POINT. I THINK YOU WOULD HAVE TO BRING A THIRD-PARTY IN. IT IS NOT SALES BUT IT IS COMMON TO HAVE TO PAY. I HAVE BEEN THE ONE SAY HOLD BACK. I KNOW WE HAVE MONEY FOR THIS YEAR BUT WHAT IF SOMEBODY COMES IN , WE WILL WANT THAT PRETTY BAD. I FEEL LIKE WE LOST A LITTLE MOMENT IN HERE WITH SOME SPORTS AND WE NEED TO GET IT BACK QUICKLY. I AGREE WE HAVE TO GET SOME AND IF WE DON'T HAVE

[00:45:05]

UNIQUENESS. THAT'S MY THOUGHTS. >> AGAIN, I AGREE WITH EVERYONE'S OPINION. ONE OF THE THINGS I SAW THE FOCUS ON WAS STRICTLY JUST SPORTS. WHEN WE LOOK AT THE GRANTS WE ARE GIVING , CERTAINLY THERE'S MORE OPPORTUNITIES TO GET GROUPS THAT ARE SIMILAR. SEEMS LIKE LOOKING AT SPORTS, BUT ONE MARKET THAT I THINK WE COULD CONCENTRATE MORE ON THAN WE HAD HIS MILITARY REUNIONS. THERE'S A LOT OF OPPORTUNITIES TO GET THAT MARKET . I THINK IT IS HERE ALREADY SO ALMOST KIND OF CREATED A LOCAL CAMPAIGN WITH A LOCAL MILITARY HERE TO BRING EVENTS HERE. A LOT OF OPPORTUNITIES FOR MILITARY REUNION AND I THINK THAT'S ANOTHER SEGMENT WE NEED TO FOCUS ON.

>> THAT'S A GREAT POINT. I HAVE SEEN IN THE PAST SEVEN MONTHS OF DOING THIS JOB, THE CLAY COUNTY VETERANS COUNCIL HAS HAD TREMENDOUS EVENTS AND PARTICIPATION WITHIN THE COMMUNITY. SO I THINK THE OTHER THING TO TALK ABOUT TOO IS THAT WHILE A THIRD-PARTY VENDOR MIGHT BE A SPORTS MARKETING OPERATOR SO TO SPEAK , THAT DOES NOT MEAN WE CAN SUPPLEMENT THINGS WITH STAFF. LIKE FOR INSTANCE, THESE LADIES ARE FANTASTIC AT WHAT THEY DO SO THIS COMMITTEE COULD SAY LOOK INTO WHICH TOWNS HOLD THESE BIG LITERARY REUNIONS. WE CAN REACH OUT TO THOSE FOLKS DIRECTLY. AND TALK ABOUT HOW CLAY COUNTY IS ONE OF THE LARGEST VETERAN POPULATIONS IN THE STATE OF FLORIDA AND THEN PROVIDE WITH OPPORTUNITIES. I DON'T THINK IT IS MUTUALLY EXCLUSIVE, THOSE ARE FANTASTIC IDEAS. OKAY. SOUNDS LIKE WE HAVE CONSENSUS ON THAT FRONT. ANY OTHER COMMENTS ABOUT THE GRANT UPDATE BEFORE NEW BUSINESS? ALSO BY THE WAY, WHEN I DID MY BRIEFING WITH STAFF, YOU MAY NOTICE THE AGENDAS ARE REARRANGED FROM PAST MEETINGS, I TRY TO MAKE IT MORE EFFICIENT WITH IMPROVING MINUTES FIRST AND UNDER NEW BUSINESS YOU WILL NOTICE THAT IS STUFF WE WILL VOTE ON SO THAT WAY ANYTHING UNDER NEW BUSINESS YOU WILL SEE WE ARE MAKING A VOTE ON. KEVIN.

>> QUICK QUESTION ON THE SPREADSHEET. WEEKEND WARRIOR, DID THEY ONLY GET PARTIAL OR IS THAT DONE?

>> IT IS DONE, I THINK THEY HAD TO CUT BACK THE EVENT SO THEY ONLY HAD $3100 REIMBURSABLE MATERIAL.

>> GOOD QUESTION. ANY MORE DISCUSSION ABOUT T■HE BUDGET R

[6.  TDC Grant Request - 2025 Pro Watercross (S. Lamb)]

HAVE BEFORE US TODAY. >> OKAY THE FIRST EVENT WE HAVE IS 2025 PRO WATER CROSS HAPPENING IN KEYSTONE BEACH ON MAY 17 COMING UP SOON. THIS IS A RETURNING EVENT, THEY TAKE ONE YEAR OFF SO EVERY OTHER YEAR THEY HOST THE EVENT, THEY REALLY LOVE KEYSTONE. IT'S A GREAT VENUE FOR THE EVENT. THE CITY OF KEYSTONE ENJOYS IT. A FUN MULTI-DAY EVENT. ONE OF THE THINGS WE DON'T REALLY COVER IN THE NEW APPLICATION IS THAT THEY ARE BRINGING CBS SPORTS, SO THE AREA WILL BE PUBLICIZED ON NATIONAL TV , SO THAT'S ANOTHER ASPECT OF IT AND WHY THEY ARE REQUESTING SO MUCH. THEY ARE REQUESTING A $30,000 GRANT. THE LAST GRANT THEY RECEIVED WAS $35,000 , SO THIS YEAR THEY ARE ASKING FOR 30. BASED ON THE NEW APPLICATION SCORING, THEY SHOW THEY WILL BRING 500 ROOM NIGHTS . THERE REQUESTING $1500 FOR THE VENUE RENTAL AND IT IS A MULTI-DAY EVENT, SO THEY QUALIFY FOR THE $2500. DO NOT QUALIFY FOR THE OTHER 2500 BUT OUR RECOMMENDATION IS 14,000 AND AGAIN THEY ARE ASKING FOR 30,000. I WILL LET YOU DISCUSS THAT OR IF YOU HAVE QUESTIONS

PLEASE LET US KNOW. >> HOW MANY NIGHTS IN 2023?

[00:50:06]

>> I WAS NOT HERE IN 2023 AND I HAVE BEEN DIGGING THROUGH EVERYTHING. I DON'T HAVE A ROOM NIGHT COUNT, WE DID RUN A PLACE REPORT AND IT WAS NOT SHOWING THEY HAD THAT MANY ROOM NIGHTS.

THE ISSUE WITH IT BEING IN KEYSTONE IS A LOT OF PEOPLE WHO STAY OVERNIGHT WILL STAY OUTSIDE OF CLAY COUNTY. SO THE 500 ROOM NIGHTS MIGHT NOT BE CLAY COUNTY ROOM NIGHTS.

>> SAFE TO SAY 500 IS NOT ACCURATE?

>> I DON'T BELIEVE THAT'S ACCURATE.

>> AND THEN THE PAST HISTORY THAT I HEARD WAS THAT BRADFORD BECAUSE IT'S SO CLOSE? I THINK THE CELL WITH THE EVENT OTHER THAN THE LOCAL ENJOYMENT IS THE TV PIECE, GETTING NATIONAL EXPOSURE. SO I WOULD LIKE TO HEAR OTHER COMMENTS ON THE DOLLAR AMOUNT PER SE. I THINK THAT'S THE VALUATION. WE ARE PUTTING YOU ON NATIONAL TV. HERE'S WHAT WE NEED.

>> I ATTENDED THE EVENT IN 2023 AND IT IS SUPER COOL. LIKE WOW THIS IS IN KEYSTONE. NOT ALL THE KEYSTONE PEOPLE COME OUT TO IT.

EVERYBODY IN IT WAS FROM ANOTHER CRAZY COUNTRY. LITERALLY, WHAT THEY DO SO IT IS THE COOLEST THING EVER. IT WOULD BE SUPER AWESOME TO SEE MORE PEOPLE COME OUT AND SEE IT LOCALLY, BUT ROOM NIGHTS, NOT US. AND I THINK IT IS AWESOME TO HAVE IT IN KEYSTONE BECAUSE I LOVE KEYSTONE. IT IS AN EVENT THAT'S GOOD FOR KEYSTONE BUT I LOVE THAT THEY KEEP COMING BACK. I DON'T THINK IT IS SMART TO PAY THE BILL TO COME HERE. SO I HAVE MIXED OPINIONS. A COLD EVENT BUT THE ROOM NIGHTS ARE NOT THERE.

CLOSEST HOTELS WOULD BE WELL, STARK WILL GET IT AND THEN MAYBE MIDDLEBURG AND WE DO NOT SEE ANYTHING OFF OF IT. SO I DON'T THINK 30,000. YOU'RE TALKING IN TWO WEEKS?

>> YES MA'AM. >> THEY ARE COMING ANYWAY. I

DON'T KNOW. >> I KNOW THEY HAVE THE OPTION TO PULL THE EVENT. A LOT OF IT WAS BASED ON THE OUTCOME OF TONIGHT THEY'RE GOING TO PULL THE EVENT OR NOT.

>> STEPHANIE, DO YOU KNOW IN THE REQUEST WHAT THE LIST OF EXPENSES WERE? DO YOU HAVE AN ITEMIZED?

>> I INCLUDED THE EVENT BUDGET . SO THAT IS IN THERE. I CAN PULL IT UP IF YOU HAVE SPECIFIC QUESTIONS AND I CAN GIVE YOU THE TOTAL EVENT. GIVE ME JUST A MINUTE AND I WILL PUT UP.

>> 80,600. >> TOTAL COST?

>> THAT THE TOTAL COST. >> HERE WE GO. EVENT OFFICIALS, 15,000, INSURANCE, LODGING AND FLIGHTS, CAR RENTAL, SO THEY ARE VALUING THE TV PRODUCTION PIECE AT 40,000. WHICH THAT'S ACCURATE, IT'S EXPENSIVE.

OKAY. I MEAN, I KIND OF AGREE WITH YOU. I DO WANT TO SUPPORT THE EVENT. I THINK IT IS SOMETHING, ESPECIALLY WITH WHAT'S ON THE CALENDAR UNTIL THE END OF THE BUDGET CYCLE WE ARE FINANCIALLY IN A GOOD SPOT AND STABLE IF SOMEONE WERE TO COME. RIGHT NOW STEPHANIE, YOU SAID IT WAS 56 WITH NO REQUESTS

IN THE HOPPER. >> RIGHT, NOTHING WE KNOW OF

THAT COMING. >> TO GET TO OCTOBER 1. THIS IS A LARGE ASK. LOOKING AT THE FAIR AND THE SCOTTISH GAMES SO I DO WANT TO SUPPORT THE EVENT, BUT HOW MUCH, THAT'S WHAT THE GROUP

HAS GOT TO TALK ABOUT. >> I WOULD AGREE. YOU MENTIONED THE SCOTTISH GAMES THEY HAVE PROVEN WHAT THEY CAN DO. WE TRY TO MOVE IT INTO A MULTI-DAY EVENT TO BENEFIT THE COUNTY. I WOULD SAY LET'S GO WITH STAFF RECOMMENDATION ON 14,000.

>> ONE COMMENT. THEY SAID IF THEY DON'T GET A GRANT , THEY PULL THE BUSINESS. LOOKING AT THE WEBSITE ROUND THREE AND FOUR MAY 17-18, KEYSTONE HEIGHTS IT LOOKS LIKE CLAY COUNTY IS ALREADY A SPONSOR AS WELL AS LIQUID MOLLY AN OIL COMPANY.

[00:55:06]

>> THAT'S THE ONLY THING I DON'T LIKE.

>> WE FACE SIMILAR COMMENTS FROM PAST EVENTS. WE CAN SEE WHAT HAPPENS. WHEN THEY DON'T GET THEIR FULL ASK.

>> THEY ARE DOING A LOT OF ADVERTISING.

>> TICKETS HAVE BEEN BOUGHT AT THIS POINT.

>> I WOULD AGREE. I WOULD AGREE WITH WHAT YOU SAY. IS THE TV SPOT WORTH 15,000 ESSENTIALLY IS WHAT IT COMES DOWN TO?

>> RECOLLECT FROM A STANDPOINT OF WHAT VALUE DOES IT BRING TO CLAY COUNTY. I DON'T THINK THE ROOM NIGHTS DOES IT. WE HAVE ALWAYS KIND OF SAID ROOM NIGHTS , EVERYTHING, THE RESTAURANT , EVERYTHING ELSE THAT'S A PART OF STAYING IN CLAY COUNTY. IF THEY'RE NOT STAYING IN CLAY WE ARE NOT GETTING THE BENEFIT.

>> I AGREE. WHERE IT IS AT, I MEAN IT WOULD BE GREAT BECAUSE I KNOW THAT WAS ONE OF THE THINGS. DO WE STAY IN CAMPERS? WHAT ARE WE GOING TO DO? WHERE ARE WE GOING TO STAY? IT IS GREAT EXPOSURE, ESPECIALLY FOR THE LAKES. ESPECIALLY IF THEY ARE COMING BACK AND WOULD LOVE FOR THEM TO CONTINUE TO COME BACK AS THE LAKES COME BACK BECAUSE THEN YOU ARE GETTING MORE PEOPLE AND MORE PEOPLE WILL PURCHASE MORE THINGS LOCALLY. UNDERSTAND IF WE

ONLY HAD A HOTEL CLOSER. >> AGRI-LET'S PAY $14,000 FOR

THE EXPOSURE. >> FOR THE SAKE OF ROUND NUMBERS DOES ANYONE LIKE 15? THAT'S ALSO HALF , WELL I GUESS NOT

TECHNICALLY HAVE , BUT ALMOST. >> I WILL MOTION 15,000 FOR THE

GRANT. >> OKAY WE HAVE A MOTION TO APPROVE A GRANT 15,000 FOR PRO BUT ACROSS DO WE HAVE A SECOND?

>> I WILL SECOND. >> ANY FURTHER DISCUSSION? ALL IN FAVOR OF THE $15,000 GRANT SIGNIFIED BY SAYING AYE. ANY OPPOSED? MOTION CARRIES. WHAT ACROSS , WE LOVE YOU AND WE HOPE YOU STAY. HOPEFULLY, THE OTHER PART OF THAT IS IF THEY ARE STAYING IN BRADFORD THAT WOULD BE A GREAT PARTNERSHIP PIECE, CLAY WILL GET LIVE NATIONAL TV, BRADFORD WILL GET THE ROOM

[7.  TDC Grant Request - 2024 Moosehaven 4th of July (S. Lamb)]

>> OKAY THIS IS ANOTHER GREAT REOCCURRING EVENT WE HAVE IN CLAY COUNTY. THE 2025 MOOSEHAVEN FOURTH OF JULY EVENT. THEY ARE PREDICTING FIVE ROOM NIGHTS. IT DOES CONTRIBUTE TO QUALITY OF LIFE. DOES NOT EXCEED FIVE YEARS OF SUPPORT. STARTING WITH THE NEW GRANT THIS YEAR AND IT IS IN THE PERIOD OF JULY SO STAFF RECOMMENDATIONS $3100. THEY ARE ASKING FOR 3500 WHICH IS WHAT THEY NORMALLY RECEIVE, 35 FOR THEIR EVENTS. LOWER ROOM NIGHTS COME I BELIEVE THEY WILL BRING MORE THAN FIVE BECAUSE THEY ARE GREAT ABOUT THAT BUT THAT IS WHAT THEY ARE PREDICTING. I AM HERE FOR QUESTIONS AND MISS MATTHEWS IS HERE TO SPEAK IF YOU

HAVE ANY QUESTIONS. >> CAN WE GET A QUICK DESCRIPTION OF THE EVENT? IS THIS THE EVENT THAT GATOR COUNTRY USED A PARTNER WITH? MAYBE STILL DOES? I SAW AWESOME

CONCERTS AT MOOSEHAVEN. >> GOOD AFTERNOON, WE USED TO GET NASHVILLE RECORDING ACTS. WE HAVE TAPERED THE EVENT BACK A LITTLE BIT. FOR SOME OF THE NEW FOLKS TO GIVE YOU A LITTLE IDEA OF WHO WE ARE, MOOSEHAVEN IS A NONPROFIT ORGANIZATION. WE SUPPORT 320 RESIDENTS TO THE TUNE OF $20 MILLION CHARITABLE CARE PER YEAR FUNDED BY OUR MEMBERS. WE HAVE 980,000 MEMBERS ACROSS THE UNITED STATES, GREAT BRITAIN AND CANADA. JUST SO YOU KNOW OUR CEO ATTENDS A NATIONAL NONPROFIT ORGANIZATION FOR THE FRATERNAL MEMBERSHIPS AND ORGANIZATIONS. THE FRATERNITY MOVES IS THE ONLY PATERNAL ORGANIZATION FOUR YEARS RUNNING THAT SHOWS INCREASE IN MEMBERSHIP. EVERY OTHER ONE HAS DECLINED. WE HAD DECLINING NUMBERS OF ALMOST 25 YEARS. SO

[01:00:02]

I ALSO HAVE SOME CARDS. I WILL HAVE THIS HANDED OUT AND THEY ARE AN INVITATION TO THE JULY 4 EVENT. EVERYTHING WE DO AND WE HAD OUT WE INCLUDE A QR CODE THAT REFERS PEOPLE BACK TO THE WEBSITE AND THE LINK TO OUR WEBSITE IS YOUR WEBSITE SO WE ARE HAPPY TO PROMOTE. DO YOU HAVE ANY QUESTIONS FOR ME? THANK

YOU VERY MUCH. >> QUESTION OR COMMENT?

>> ALWAYS A WELL ATTENDED EVENT. VERY POPULAR LOCALLY. THEY HAVE UNDERESTIMATED THE ROOM NIGHTS AND IT IS A SMALL ASK.

>> IS THAT EMOTION? >> ANYBODY ELSE WANT TO SAY

ANYTHING? >> I AGREE, GREAT EVENT. I PASS BY THAT EVERYDAY AND WHEN THE EVENT IS HELD YOU DO IT REALLY WELL. IT IS A LARGE PRODUCTION FOR YOU GUYS. I AM SEEING OTHER PEOPLE WALKING AROUND AND IT'S GREAT FOR CLAY COUNTY. I WOULD

BE ALL UP FOR THE FLASK 3500. >> I WOULD ALSO SAY THAT THEY UNDERESTIMATE THE IMPACT OF SALES TAX REVENUE OR ROOM NIGHT REVENUE SO I AM WITH YOU GUYS ALSO.

>> NOW YOU CAN MAKE THE MOTION. >> WE HAVE A MOTION TO APPROVE THE $500 GRANT FOR THE AMERICAN PROJECT FOURTH OF JULY AT MOOSEHAVEN TO HAVE A SECOND? SECOND BY VICE MAYOR. ANY FOR THE DISCUSSION? ALL IN FAVOR SIGNIFY BY SAYING AYE. ANY OPPOSED? LOOKING FORWARD TO IT. I ATTENDED THE CHILI COOKOFF AND IT WAS AWESOME. IT WAS GREAT, A LOT OF PEOPLE OUT THERE. REALLY

[8.  TDC Grant Request - Rodeo at the Ranch (S. Lamb)]

[01:05:03]

>> A NEW EVENT TO CLAY COUNTY, WE ARE VERY EXCITED, I DON'T KNOW IF YOU KNOW ABOUT THE RANCH, THEY ALSO DO THE MUD RUN THAT HAPPENED GREAT EVENT I DO HAVE ADRIAN HERE AND SHE WOULD LOVE TO PRESENT TO YOU ABOUT THE RODEO. WE HAD ANOTHER IN CLAY COUNTY THAT WENT VERY WELL. FINGERS CROSSED FOR THIS ONE.

>> HELLO, THANK YOU FOR ALLOWING ME TO PRESENT. I AM THE DIRECTOR OF DEVELOPMENT AT SEAMARK RANCH, HEARING EVERYTHING YOU'RE DOING IS AMAZING, I GREW UP IN ST. JOHN'S COUNTY AND I'M A FELLOW FLAGLER SAINT. MY FAMILY AND I WERE THINKING ABOUT MOVING TO CLAY COUNTY BECAUSE WE LOVE IT SO MUCH. RODEO AT THE RANCH THIS IS THE FIRST EVER RODEO. WE LOOK FOR IT TO BE THE ANNUAL EVENT, SOMETHING WE MIGHT MOVE INTO THE FALL IN THE FUTURE WITH GRADUATION EVERY THING GOING ON HIS TOP. WE HAVE SOME GREAT FEEDBACK SO IF YOU WANT TO GO THROUGH THIS. BRINGING THE WEST TO CLAY COUNTY. WILL HAVE BARREL RACING, BULL RIDING AND TEAM ROPING. ALL THE THINGS THAT HAPPEN AT A RODEO. WE ALSO HAVE FELLOW FOOD TRUCKS THAT ARE FROM CLAY COUNTY OUT THERE AS WELL AS WELL AS OTHER VENDORS. IT IS A FUN FILLED FAMILY EVENT VERY FAMILY FOCUSED. I DON'T KNOW IF YOU'VE BEEN OUT TO THE RANCH IT IS A 465 WORKING RANCH. TONS OF SPACE FOR IT AND WILL BE RUN THE EQUINE THERAPY PROGRAM WE WILL HAVE A BUNCH OF HORSES THERE IT'S GOING TO BE A GREAT EVENT FOR FAMILIES. THE GOAL IS SIMPLE, NOT ONLY TO UNITE CLAY COUNTY, REALLY TRYING TO INTEGRATE INTO THE COUNTY WE DON'T WANT TO BE SIDELOAD. WE WANT TO BE AN AREA AND PLACE WHERE WE CAN PARTNER WITH DIFFERENT NONPROFITS WITH THE COUNTY TELL MORE FAMILIES IN CRISIS TO HELP MORE CHILDREN IN CRISIS. THAT'S WHY WE DO THE EVENTS, TO GET THE NAME OUT. IT IS AN OPPORTUNITY TO BRING PEOPLE DECAY -- CLAY COUNTY. CORPORATE PARTNERS AND A LOT OF DONORS ARE IN ST. JOHN'S COUNTY THEY ARE AND DO ALSO THIS IS AN OPPORTUNITY TO BRING THEM OUT TO THE RANCH TO NOT ONLY SEE WHAT WE DO BUT INCREASE THE COMMERCE AS WELL. THIS IS A PLAN OVERVIEW BASED OFF THE TDC GRANT WE CAN BE AWARDED $2000 BECAUSE THIS IS NOT AN OVERNIGHT EVENT SO WE WON'T BE FILLING THE QUOTA FOR ROOMS. BUT REALLY WE ARE ASKING FOR HELP WITH ADVERTISING AND MARKETING. WE HAVE ALREADY STARTED THIS BECAUSE THE RODEO IS NEXT SATURDAY WE HOPE YOU CAN MAKE IT. SO WE BOOSTED A LOT OF POSTS AND WE ARE TARGETING THE SURROUNDING AREAS TO BRING PEOPLE IN. I WAS LOOKING AT TICKETS A LITTLE WHILE AGO AND 75% OF THE TICKETS WE HAVE SOLD ARE COMING FROM OUTSIDE CLAY COUNTY. TO GIVE YOU AN IDEA AND I WILL BOOST THAT EVEN MORE SO WE CAN HIT THIS NEXT WEEK RUNNING WITH TICKET SALES. OUR PRODUCTION COMPANY IS OUT OF ST. MARY'S GEORGIA SINCE THIS IS THE FIRST RODEO WE ARE NOT SURE HOW TICKETS GO AND EVERYTHING, BUT THEY ARE THERE VERY CONFIDENT THIS WILL BE A HUGE EVENT ESPECIALLY SINCE IT'S OUTDOORS WE CAN HOLD 2000 PEOPLE IN THE RENO THERE. SO WE ARE HOPING TO HIT AROUND 1500 TO 2000 PEOPLE TO COME TO THIS EVENT AND SHE SAYS MOST TICKET SALES COME DAY OF SO THAT'S ANOTHER THING, AS WELL. SO THAT IS, IF YOU HAVE SEEN FLIES AROUND THAT'S WHAT IT WILL LOOK LIKE. I DID BRING ONE AS WELL AND WE HAVE THE EXPLORER CLAY LOGO ON THIS AS WELL AS THE WEBSITE. TO DIRECT PEOPLE BACK TO IT. I THINK THAT IS A BREAKDOWN OF EVERYTHING. OUR HOPE IS TO BRING PEOPLE TO CLAY COUNTY, TO SEAMARK RANCH. THIS LOVELY BE IN A MULTI-YEAR EVENT EVERY SINGLE YEAR WE ARE VERY EXCITED. AND WE WOULD DEFINITELY BE HONORED TO GET THIS GRANT SO

WE APPRECIATE IT, THANK YOU. >> I ABSTAIN FROM THIS VOTE, I AM ON THE BOARD, THE ART BRANCH BUT THEY ARE GREAT ORGANIZATION

AND THEY DO GREAT EVENTS. >> I THINK THE COUNTY ATTORNEY

HAS A COMMENT. >>

>> OKAY. SOUNDS LIKE A GREAT EVENT. I WAS GOING TO ASK ABOUT

[01:10:07]

>> TO ASK US FOR THE 2000. I APOLOGIZE FOR THE 4500 THAT WAS A TYPO ON MY END. YOU GUYS WHENEVER YOU WANT. I WANTED TO MAKE YOU AWARE. ADRIAN DID USE THE NEW APPLICATION SO SHE ONLY ASKED FOR WHAT SHE SAW SHE QUALIFIED FOR. SO IF YOU SEE FIT TO GRANT MORE THAT'S UP TO YOU GUYS.

>> FOR THE FIRST YEAR THAT IS FAIR. WATCH ANSI BECAUSE RODEO TEAMS WILL COME IN, I DON'T KNOW IF IT'S LOCAL, ON CAMPGROUNDS, ON PROPERTY WITH YOU, YOUR PRODUCTION COMPANY WILL STAY SO THERE'S WAYS TO GATHER THE ROOM NIGHTS. IF IT IS THAT THERE IS GREAT EXPOSURE FOR YOU GUYS AND FUN FOR US TO GO

TO. >> ABSOLUTELY, YOU HAVE A POINT THERE. A LOT OF LEARNING OPPORTUNITIES WITH THIS FIRST GO AROUND BUT WE WERE SURPRISED AT HOW MANY PEOPLE WANT TO COMPETE.

THEY ARE TRAVELING FROM ALL OVER.

>> A LOT OF THEM BRING THEIR OWN TRAILERS. THEY WANT TO STAY, IT COULD BE CAMPSITES BUT THEY STAY IN HOTELS, TOO. YOU WILL SEE PEOPLE COME IN AND TAKE NOTICE OF THAT.

>> ABSOLUTELY, THANK YOU. >> I HAVE A LOGISTICAL QUESTION.

I HAVE BEEN OUT TO SEAMARK A FEW TIMES. ONE OF THE GREAT EVENTS WAS THE HIGH SCHOOL CROSS COUNTRY MEET WHICH WAS AWESOME, A LOT OF GREAT FEEDBACK FROM COACHES AND ATHLETES, A BEAUTIFUL VENUE. THE ARENA THE RODEO ARENA ARE YOU BRINGING IN

BLEACHERS? >> THE PRODUCTION COMPANY IS BRINGING IN THE BLEACHERS. WE HAVE THE ARENA PACKS, THE CLAY CAME IN AND THE KIDS HAVE BEEN RIDING ON IT TO GET IT READY TO GO. WE DID A WALK-THROUGH TODAY FOR LIGHTING PURPOSES SO, IMC ELECTRICAL IS HELPING THE LIGHTING FIGURED OUT AND SUNBELT. IT WILL ALL HAPPEN THERE. THE ARENA WILL BE ON THREE SIDES AND THE SHOOTS AND PRODUCTIONS ON THE FOR THE SITE.

>> ALL RIGHT. LOOKING FOR A MOTION REGARDING THE GRANT

REQUEST. >> WE SETTLE ON TO OR 3500?

>> I MAKE A MOTION TO GRANT $2000 SEAMARK RANCH RODEO FIRST

YEAR AND A EVENT. >> MOTION FOR A $2000 GRANT. DO HAVE A SECOND? BEFORE WE VOTE, I KIND OF HAVE A QUESTION. SO, 2000, THE 3500 HOW DOES THAT CHANGE THINGS FOR YOU IF IT IS

3500? >> IT DOES CHANGE WITH HOW MUCH WE CAN BOOST AND TARGETED ADS. SO YOU KNOW SOCIAL MEDIA IS A MONEY GAME SO THE MORE MONEY WE PUT TOWARD TARGETED ADS SPECIFIC TO ZIP CODES EVEN WE CAN PUT A LOT MORE IN. SO IT DOES CHANGE THE GAME A LITTLE BIT. AGAIN, THE APPLICATION, I PUT WHAT WE FELL IN AND IT WAS 2000, BUT HAVING 1500 WOULD ALLOW US TO GET A COUPLE MORE BANNERS OUT IN FRONT OF INDIVIDUALS AND

TARGETED ADS. >> HE CAN RESCIND HIS MOTION.

>>

>> I WOULD THINK, THE ADVERTISING PULLING PEOPLE IN FROM OUTSIDE OF CLAY IS THE KEY FOR IT. SO I THINK AS LONG AS, LIKE WE USED TO DO WITH MATCHING AND STUFF LIKE THAT, FIRST TIME

[01:15:02]

AND THEN WE WILL HAVE BETTER NUMBERS TO REEVALUATE NEXT YEAR WHEN I WANT TO DO IT, TWO, THREE, FIVE YEARS FROM NOW.

>> ALL RIGHT. SO WE HAVE COME YOU HAVE TO RESCIND A SECOND WHEN THE INITIAL MOTION IS RESCINDED?

>>

>> I AMEND THE MOTION TO 3500. >> I WILL SECOND. VERY GOOD , VERY GOOD. THAT OLD GUY NAMED ROBERTS. AWESOME, VERY GOOD. THE MOTION AND SECOND ON THE FLOOR AS AMENDED IS TO GRANT $3500 TO THE RODEO AT THE RANCH AT SEAMARK. ANY FURTHER DISCUSSION? ALL IN FAVOR 3500 SIGNIFY BY SAYING AYE. ANY OPPOSED? WE WISH YOU THE BEST OF LUCK. MY SON LOVES WEARING HIS COWBOY BOOTS SO TRY TO GET AMOUNT. WE WENT TO THE CLAY COUNTY RODEO. IT WAS AWESOME, IT WAS PACKED. SOME BRAVE BULL RIDERS .

>> WE WERE SURPRISED AT HOW MANY COMPETITORS ARE JOINING.

>> GOOD LUCK. >> THANK YOU VERY MUCH.

>> YOU SAID YOU HAVE 74%? >> 75%.

>> 75% TICKET SOLD. >> OF THE TICKETS SOLD, 75% ARE FROM OUTSIDE OF CLAY COUNTY. SO WE WILL BOOST THOSE ADS.

>> DO YOU KNOW HOW MANY ARE SOLD?

>> WE HAVE SOLD 200 TICKETS AND THAT'S WHY I MENTIONED THE PRODUCTION COMPANY BECAUSE SHE SAID FOR RODEOS YOU WILL SEE THE LARGE MAJORITY OF THE TICKET SALES AT THE DOOR. SO WE ARE PREPARING FOR THAT, TOO. THANK YOU.

>> AWESOME, GO GET HIM. MOVING ON THAT'S ALL THE NEW REQUESTS.

[9.  Upcoming Events Update (S. Lamb)]

>> BEFORE YOU, I HAVE THE LIST OF UPCOMING EVENTS IN CLAY COUNTY AND I PROMISE THIS LIST IS NOT SHORTER THAN NORMAL. WHAT I HAVE TO DO IS A HAD TO CUT OUT THE LITTLE ONES THAT ARE REOCCURRING THINGS. WHAT YOU CAN SEE HERE ARE LARGER EVENTS HAPPENING IN CLAY COUNTY. YOU CAN SEE THE FULL LIST IF YOU SCAN THE QR CODE IT WILL TAKE YOU TO THE EXPLORER CLAY WEBSITE AND TO THE EVENTS CALENDAR. IF YOU KNOW OF EVENTS FROM THAT PAGE YOU CAN SUBMIT EVENTS. MISS DEBBIE HAS GOT ONE FOR KEYSTONE.

SUBMIT THAT AND I WILL GET IT ON FOR YOUR. IF YOU KNOW OF ANYBODY ELSE, SEND THEM THE LINK. THIS CALENDAR IS ON THE EXPLORER CLAY APP. ANY QUESTIOS ON ANY OF THESE EVENTS?

>> YES, 15TH ANNUAL REVIT UP CAR SHOW HAS BEEN MOVED MAY 31. IT IS GOING TO RAIN THIS WEEKEND. BUT I WILL SEND YOU THE

INFORMATION ON THAT. >> ITEM NUMBER THREE.

>> THANK YOU. MAY 31? OKAY PERFECT. OKAY.

>> STEPHANIE REAL QUICK YOU MENTIONED SMALLER, GIVE ME A AN

EXAMPLE OF A SMALLER EVENT. >> SMALLER EVENTS ARE GOING TO BE LIKE ART CLASSES, HAPPY HOUR, STUFF LIKE THAT. I GUESS SOME REOCCURRING EVENTS ARE ON HERE BUT RECURRING EVENTS ARE LARGER THINGS LIKE FOOD TRUCK FRIDAYS ARE HUGE. THE, ANY OF THE FARMERS MARKETS, THE ORANGE PARK MARKET, THOSE ARE REALLY BIG

EVENTS. >> ON THE MASTER LIST QR CODE IT

HAS ALL OF IT? >> YES, THE FULL CALENDAR THROUGH THE REST OF THE YEAR AND NEXT YEAR WE HAVE EVENTS COMING

IN. >> KEYSTONE WE ARE STILL CELEBRATING 100 YEARS. AND OF COURSE WE WILL HAVE OUR FOURTH OF JULY PARADE WITH THE FREEDOM 5K. IT HAS BEEN REOCCURRING. AND IN JUNE WE WILL BE DOING A SPEAKEASY. 20S ATTIRE IS RECOMMENDED. YOU DON'T HAVE TO, BUT I THINK THIS WILL BE A REALLY FUN EVENT AND IT IS SPONSORED BY KEYSTONE WOMEN'S CLUB AND THEY COULD REALLY USE THE FUNDS. IT IS AT THE CENTER.

IF ANYBODY WOULD LIKE A FLYER. >> GREAT. STEPHANIE, DO YOU HAVE YOUR OWN TOURISM EMAIL? OR DO YOU USE ASK CLAY?

>> YOU CAN USE ASK CLAY, WE HAVE EXPLORER CLAY AND THEIR CONTACT

US ON THE WEBSITE. >> ANYONE WATCHING LIVE, IF YOU

[01:20:01]

SEEING NOT I'M GOING TO CLOSE THE PUBLIC COMMENT. AND THEN, JUST IN CLOSING AND ANY FINAL COMMENTS BY OTHER MEMBERS OF THE COUNCIL. WE HAD, THE WATER CROSS WAS 14 OR 15?

>> WE DID 15. >> THAT LEAVES, I'M COUNTING 71 , 71,000 FOR THE REMAINDER OF THIS FISCAL BUDGET CYCLE.

THAT'S A GOOD AMOUNT OF MONEY. SO WE WANT TO SPEND THAT ON FUTURE EVENTS. IF YOU HAVE UPCOMING EVENTS WITH ROOM NIGHTS BE SURE TO FILL OUT YOUR GRANT APPLICATIONS SO WE CAN GET THOSE ON THE NEXT AGENDA, FOR SURE. ANY OTHER COMMENTS FROM ANYONE FOR THE GOOD OF THE GROUP? THOMAS, WELCOME. HOPE YOU HAD A

FIRST GREAT MEETING. >> APPRECIATIVE WELCOME AND IT HAS BEEN GREAT, THANK YOU.

* This transcript was compiled from uncorrected Closed Captioning.