Feb 05, 2025 Tourist Development Council

[Call to Order]

[00:00:12]

>> IT IS 3:30. IF YOU CAN FIND A SEAT, WE WILL GET STARTED THIS AFTERNOON. ALL RIGHT. BEING THAT IT IS 3:30, WE WILL START THIS CLAY COUNTY DEVELOPMENT COUNCIL MEETING ON FEBRUARY 5TH, 2025 , 3:30 P.M. IF EVERYONE WOULD GO AROUND, I THINK THIS IS CUSTOMARY. WE HAVE DONE THIS. IF I REMEMBER CORRECTLY. GO AROUND AND SAY YOUR NAME AND WHERE YOU ARE FROM.

>> DAVID DIAZ . CITIZEN. >> BRIAN KNIGHT . CITIZEN.

>> STEVEN KELLEY . CITY OF DREAMCOAT SPRINGS.

>> KIM EVANS. >> BEALS . CITIZEN. KEYSTONE

HEIGHTS. >> NEIL PORTER. ACCOMMODATIONS.

[1.  Selection of Chairman & Vice Chairman]

>> WITH THAT, WE MOVE RIGHT ON TO ITEM NUMBER ONE , WHICH IS THE SELECTION OF A NEW CHAIRMAN AND VICE CHAIRMAN OF THE TOURISM BOARD . IF ANYONE HAS ANY DISCUSSION OR WOULD LIKE TO MAKE A RECOMMENDATION, I KNOW I WILL PREFACE IT IN THAT I THINK I ONLY HAVE ONE MORE OF THESE MEETINGS UNTIL I AM DONE. SO IF ANYBODY COULD REFRAIN FROM RECOMMENDING ME FOR EITHER OF THESE POSITIONS, I WILL ONLY GET ONE MORE OPPORTUNITY AT IT ANYHOW. WITH THAT, YOU GUYS FEEL FREE TO MAKE A RECOMMENDATION.

OBVIOUSLY TRADITIONALLY LIKE WE HAVE SAID FOR AT LEAST AS LONG AS I HAVE BEEN ON HERE IT HAS BEEN BOARD OF COUNTY COMMISSIONERS SEAT HAS BEEN THE CHAIR. SO IF YOU WANTED TO USE THAT AS A BASIS -- OR IF ANYBODY HAS ANY INPUT. YEAH.

>> I'M GOOD . >> ALL RIGHT. AND IF ANYBODY WOULD LIKE TO MAKE A MOTION , WE PROBABLY NEED TO INCLUDE THAT.

WE NEED TO VOTE SEPARATELY ON THE CHAIR OR VICE CHAIR? ALL RIGHT. WE WILL GO AHEAD. IF ANYONE WOULD LIKE TO RECOMMEND THAT WE MAKE OUR BOARD OF COUNTY COMMISSIONER REPRESENTATIVE OUR

CHAIR. >> SO MOVED.

>> SECOND? >> ALL RIGHT. ALL IN FAVOR, SAY AYE. ANY NAYS? NO NAYS. CONGRATULATIONS.

>> THANK YOU VERY MUCH. AWESOME. GOOD JOB. THANK YOU VERY MUCH.

APPRECIATE EVERYBODY. ALL RIGHT. SO NOW WE WILL BE TAKING MOTIONS FOR VICE CHAIR. I PROMISE TO BE HERE EVERY TIME.

>> YEAH. THERE YOU GO. >>

>> I DON'T KNOW. THAT IS A GOOD QUESTION. I'M NOT SURE MOVING FORWARD. ONE MORE MEETING. DOESN'T SEEM LIKE IT MAKES SENSE. WE PROBABLY SHOULD HAVE SOMEONE THAT IS GOING TO BE AROUND A LITTLE BIT LONGER. THERE WILL BE ANOTHER GREEN COAT REPRESENTATIVE TAKING MY PLACE AT SOME POINT, BUT THEY ARE NOT HERE. WE WILL FIGURE OUT WHAT THAT LOOKS LIKE.

>> DO I HAVE TO PASS THE GAVEL TO MAKE A MOTION? I MAKE A MOTION THAT BRIAN KNIGHT IS THE CHAIR. UNLESS YOU REALLY DON'T

WANT. >> YEAH. IF THERE IS NO OBJECTIONS FROM MR. KNIGHT HIMSELF, THEN I WILL SECOND

THAT. >> ANY OTHER NOMINATIONS FOR VICE CHAIR? ALL RIGHT. ALL IN FAVOR OF BRIAN KNIGHT , VICE

[2.  Approval of Future Meeting Dates]

>> YES, SIR. SO WE DO HAVE THE SCHEDULE FOR THE REST OF THE YEAR PLANNED OUT IF YOU ALL APPROVE THAT. WE HAVE MARCH 5TH ON THE CALENDAR, BUT BECAUSE WE HAD TO PUSH THIS MEETING , THAT IS ONLY 28 DAYS AWAY. AND THAT THEY ALSO WILL HAVE SOME REPRESENTATIVES IN TALLAHASSEE , SO WE WILL BE MISSING PEOPLE. I JUST WANTED TO LEAVE IT UP TO YOU IF YOU WANTED TO LEAVE OUT MARCH 5TH AND JUST CONTINUE WITH THE REST OF THE DAYS ON THE

AGENDA. >> ONE DISCUSSION I WOULD LIKE

[00:05:05]

BE FINE WITH THAT? >> DO WE HAVE ANYTHING THAT WOULD NEED TO BE APPROVED BEFORE THAT?

>> SO I HAVE RECEIVED NO GRANT APPLICATIONS . AND I DON'T KNOW OF ANY EVENTS THAT ARE COMING UP BEFORE THEN. SO IF I RECEIVE ANY GRANT APPLICATIONS BETWEEN NOW AND THEN, WE CAN JUST PUT THEM ON THE MAY CALENDAR OR ON THE MAY DATE IF THAT WORKS.

>> I THINK WE WOULD BE OKAY IF WE DIDN'T HAVE ANY OF THAT. I

THINK THAT MAY WOULD WORK. >> OKAY. SO THE PLAN IS TO TAKE MARCH 5TH OFF OF THE CALENDAR AND JUST MOVE FORWARD WITH MAY,

JULY, SEPTEMBER, AND NOVEMBER. >> YEAH. I THINK WE HAVE THE

CONSENSUS ON THAT. >> ALL RIGHT.

>> ALL RIGHT. DO WE NEED A MOTION FOR THAT? JUST DISCUSSION. OKAY. ANY FURTHER DISCUSSION ON THE MEETING DATE ? THE PLAN MOVING FORWARD IS TO REMOVE THE MARCH 5TH, 2025 MEETING AND THEN PROCEED AS THE AGENDA STATES WITH THE FOUR REMAINING MEETINGS FOR 2025. EVERYONE IN AGREEMENT? WILL. ALL

[3.  Tourist Development Council Meeting Minutes November 6, 2024.]

>> MOTION TO APPROVE THE MINUTES AS IS.

>> MOTION FROM BRIAN KNIGHT . DO WE HAVE A SECOND? NEIL PORTER WITH THE SECOND. ANY DISCUSSION? ALL IN FAVOR, PLEASE SIGNIFY BY

[Public Comments]

IT IS NOT A BACK-AND-FORTH DISCUSSION. WE REALLY WANT TO HEAR YOUR FEEDBACK AND INPUT AS TO WHAT IS GOING ON HERE IN CLAY COUNTY. OUR FIRST PUBLIC COMMENT CARD IS MS. BARBARA. IF I MISPRONOUNCE THAT, MY APOLOGIES. OKAY.

>> OKAY. I WOULD LIKE FOR THIS COMMITTEE TO RECOMMEND TO THE CLAY COUNTY BOARD OF COMMISSIONERS THAT THEY REPEAL THE SMOKING ORDINANCE THAT THEY PUT IN ABOUT A YEAR AND A HALF AGO . THEY HAD BANNED ALL SMOKING , VAPING, ANY USE OF ANY TOBACCO PRODUCT IN ANY PARK. A COUPLE MONTHS AGO I BROUGHT THIS UP TO YOU SAYING, I HOPE YOU ARE AS YOU ARE SENDING OUT INFORMATION TO TOURISTS TO PLEASE COME HERE AND STAY AT MAYBE THE OLD GIRL SCOUT CAMP. THE CAMP WHERE THEY WANT YOU TO STAY OVERNIGHT FOR A WEEK AND WHATEVER. OF COURSE NOTHING I SAW SAID ANYTHING ABOUT IT . TO ME, ANYONE PLANNING ON COMING TO THIS COUNTY AND STAYING FOR A WEEK WHO IS AN ADDICTED SMOKER -- AND I'M SURE AT LEAST A COUPLE IN HERE USED TO SMOKE AND YOU MANAGED TO QUIT -- THERE ARE FEW WHO CAN'T. FOR THEM TO BE DENIED BEING ABLE TO GO TO THE PARKS IS AN ISSUE WITH ME AS A FREEDOM LOVING PERSON. WE ARE TALKING ABOUT USE OF TOBACCO THAT EVEN INCLUDE ABSORBING AND SWALLOWING TOBACCO . THIS IS A SECOND-DEGREE MISDEMEANOR. YOU CAN GET 60 DAYS IN JAIL OR A $500 FINE . SO A COUPLE MONTHS AGO I MENTIONED THAT DOESN'T SEEM TO BE PUBLIC IN WHAT WE ARE SENDING OUT. I JUST RECEIVED THE EXPLORER CLAY A DAY OR TWO AGO, AND I'M SURE YOU SENT IT ELSEWHERE. IN IT I THOUGHT, WELL, THIS IS GOOD. OUTDOORS.

CAMP. WHEN CAN YOU VISIT? ARE THERE ANY FEES? ARE THERE ANY RULES I SHOULD FOLLOW ? IS SMOKING MENTIONED? NO. I CALLED THE PERSON. I THINK I GOT THE PERSON RESPONSIBLE FOR THIS AND COMPLAINED THAT THAT IS A REALLY SHOULD BE TELLING PEOPLE ABOUT.

[00:10:02]

NO SMOKING. ALLOWED IN CABINS OR BUILDINGS. FLORIDA STATUTE.

CLEAN AIR INDOOR ACT. YES, THAT IS TRUE. VERY REASONABLE. MOST OF US THINK THAT IF YOU'RE IN A GREAT, BIG PARK , YOU WOULD GO OUT ON THE BALCONY, WALK A LITTLE WAYS SOMEWHERE ELSE AND BE ABLE TO SMOKE. NO, YOU CAN'T. AND WHAT THEY ARE SUPPOSED TO DO IS REMOVE YOU FROM THE PARK IF THEY SEE SMOKING , OR TAKE YOU AWAY TO JAIL, CHARGE YOU. THIS IS UNREASONABLE. ESPECIALLY CONCERNING EVERYONE'S BELIEFS IN PERSONAL FREEDOMS . SO THE ONLY THING I THINK WE COULD DO, COMMISSIONER , IS REPEAL THAT .

WHEN I SPOKE THERE WHEN THEY WERE HAVING THE PROPOSED ORDINANCES FIRST SECOND READING, I WAS THERE . WHEN THEY DID IT, THEY DID IT BY VOTING TO NOT READ THE DETAIL . GO BY TITLE ONLY. AFTER I SPOKE, ONE OF THE COMMISSIONERS SAID, MAYBE WE SHOULD REVISIT THIS. THEY HAD NOT EVEN READ IT AND IT PASSED UNANIMOUSLY. SO I BELIEVE THIS AT THE END -- THEY SAID, MAYBE WE SHOULD REVISIT. I LOOKED AGAIN. THEY HAVE NOT REVISITED IT. AND I THINK IT NEEDS TO GO. AND YOU NEED TO UPDATE EVERYTHING YOU SEND OUT. MAYBE THERE IS SOMEONE OUT THERE WHO GOES, OH, THANK YOU. THANK YOU. I WANT TO CAMP IN THE WOODS AND MAKE SURE NOBODY SMOKES. I DOUBT IT. THANK YOU.

>> THANK YOU. OUR NEXT PUBLIC COMMENT IS MR. ALLEN FOR LANDER.

>> LANE IS UP HERE WITH ME AS WELL. WE JUST WANTED TO COME AND THANK YOU PRIMARILY FOR WORKING WITH US OVER THE LAST FOUR YEARS. IT HAS BEEN AN UNBELIEVABLE RELATIONSHIP. VERY PROUD TO SAY WE WERE ABLE TO BOOK 36 EVENTS OVER FOUR YEARS.

I THINK IT MADE A DIFFERENCE IN THE COMMUNITY. WE STARTED IT OUT OF COVID , BUT UNDERSTAND THAT CHANGES HAPPEN. THAT IS FINE. WE JUST WANTED TO COME AND , UNFORTUNATELY, A LOT OF THOSE EVENTS WILL MOVE TO DIFFERENT PARTS OF THE COUNTRY, BUT WE JUST WANTED TO THANK YOU ON BEHALF OF EVERYTHING YOU ARE DOING FOR THE COUNTY, THE TDC . IT WAS A PLEASURE AND AN HONOR TO WORK WITH YOU , AND I KNOW HOPEFULLY WE WILL SEE YOU AROUND. WE LIVE HERE, SO IT IS NOT A BIG DEAL, BUT JUST REALLY WANTED TO THANK YOU. WE DON'T HAVE A REPORT, BUT I KNOW THAT GOOD THINGS WILL CONTINUE TO HAPPEN HERE .

>> I JUST WANTED TO REITERATE WHAT ALAN SAID. IT HAS BEEN GREAT. GREAT COMMUNITY. GREAT PEOPLE. YOU HAVE A GROWING OPPORTUNITY THAT IS ONLY GOING TO CONTINUE TO GROW AND GET BETTER. ESPECIALLY THE TOURISM. WE WANT TO JUST THANK YOU ALL.

NO MODEL -- PHENOMENAL WORK WITH ALL OF YOU. WE WISH YOU THE VERY

[4.  Advance Travel & Tourism Marketing Update (A. Glass)]

BEST. THANKS, FELLAS. >> ALL RIGHT. MOVING ONTO THE PRESENTATION SECTION OF OUR AGENDA, WE HAVE FOUR PRESENTATIONS TODAY. THE FIRST ONE IS GOING TO BE ADVANCED TRAVEL AND TOURISM MARKETING UPDATE. THIS IS OUR UPDATE FROM OUR CONTRACED ADVERTISING AGENCY.

>> LEFT IN THEM. MY NAME IS ADRIAN GLASS WITH ADVANCED TRAVEL TOURISM. TODAY I HAVE BROOKE. SHE IS OUR CAMPAIGN SPECIALIST ON THIS ACCOUNT. AND WE ARE PRESENTING A BRAND-NEW REPORT TO YOU TODAY, SO I'M REALLY EXCITED TO SHOW YOU A LITTLE BIT MORE OF WHAT WE ARE DOING FOR CLAY COUNTY BESIDES JUST A DIGITAL CAMPAIGN. SO I WILL GO AHEAD AND GET STARTED.

SO THIS IS OUR EXECUTIVE SUMMARY. WE USUALLY GIVE YOU A BUNCH OF NUMBERS IN THE FRONT. THIS IS GOING TO BE MORE OF A ROAD MAP OF OUR PRESENTATION, SO WE WILL TALK ABOUT OUR DIGITAL CAMPAIGNS, WHAT PARTNERSHIPS WE ARE WORKING WITH, OUR PRINT INITIATIVES, SOME OF THE WEBSITE PROJECTS , OUR FUTURE FOCUS, AND THEN WE WILL TAKE SOME QUESTIONS AT THE END. SO, GOING INTO DIGITAL CAMPAIGNS SUCCESSIVE CREATIVE IMPACT . AS YOU MAY KNOW, SOME OF YOU ARE NEW FACES. WE ARE RUNNING TWO DIFFERENT CAMPAIGNS. ONE IS AN AT LEISURE CAMPAIGN FOR VISITORS TO CLAY COUNTY, AND ONE IS OUR HEY NEIGHBOR CAMPAIGN, WHICH IS OUR LOCAL AWARENESS CAMPAIGN TO TELL PEOPLE THAT LIVE IN CLAY COUNTY

[00:15:02]

WE ARE DOING TARGETED EMAIL. THIS IS NOT AN EMAIL LIST THAT YOU HAVE BUT ONE THAT WE ARE ABLE TO HAVE A LIST OF PEOPLE BASED ON OUR FIRST PARTY DATA THAT WE HAVE WITH OUR COMPANY.

AND SO WE ARE SITTING ON ONE QUARTER BASED ON SOME PREVALENT MESSAGES. AND THIS IS JUST HOW THE ONE IN NOVEMBER PERFORMED.

WE REACHED 70,000 TARGETED AUDIENCE USERS ACHIEVING OVER 33,000 OPEN REALLY STRONG OPEN RATE OF 48.32%. WHAT IS REALLY GREAT IS WHERE WE ARE SEEING THE PEOPLE FROM THE EMAIL SPENT OVER THREE MINUTES ON THE SITE AND HAD 97% ENGAGEMENT RATE. WE ARE REACHING THE AUDIENCE WITH THESE EMAILS. WHAT IS GREAT ABOUT EMAILS IS THEY CAN SAVE THEM FOR LATER AND GO BACK AND LOOK AT THE EMAILS AND THE CONTENT AND MESSAGING IN THESE. WE ARE ALSO DOING SOME NEW CAMPAIGN. EVERY MONTH WE ARE TAKING A LITTLE BIT OF OUR BUDGET TO DO SOME HIGHLIGHT SOME DIFFERENT EVENTS AND THINGS GOING ON IN CLAY COUNTY. SCOTTISH WORLD CHAMPIONSHIP PATRIOTS PASSPOR, WHICH IS A NEW PASSPORT WE HAVE ON THE WEBSITE. SHOPS ON SATURDAY FOR NOVEMBER. SO WITH THESE CAMPAIGNS, WE HAVE DELIVERED OVER 360,000 MESSAGES , AND THEY GENERATED OVER 18,000 TOTAL REVIEWS AND ACHIEVED OVER 28,000 POST ENGAGEMENTS. THAT IS ACTUAL ENGAGEMENTS ON THE ADS THEMSELVES ON SOCIAL MEDIA. SO THIS IS JUST A REALLY GREAT, QUICK LITTLE WAY TO GET SOME IMPORTANT MESSAGES OUT TO THE AUDIENCES THAT WOULD REALLY BE ABLE TO BE PREVALENT IN THAT TIME PERIOD . SO HERE IS OUR TOP PERFORMING CREATIVE'S , AND PROBABLY ABOUT A MONTH AGO WE UPDATED SOME CREATIVE . WE WORKED WITH THE TEAM TO WORK WITH ANOTHER COMPANY TO GET SOME VIDEO ASSETS OUT THERE, AND WE CALLED THEM MAN ON THE STREET VIDEOS. IT IS REALLY YOUR LOCALS TELLING THE STORY OF THEIR BUSINESSES. NOT ONLY THAT BUT TELLING THE STORY OF CLAY COUNTY AND WHAT THEY LIKE ABOUT CLAY COUNTY, AND HOW PEOPLE THAT LIVE HERE AND IN THE REGIONAL AREA TO COME AND EXPLORE. YOU CAN SEE IN THIS VIDEO, YOU ARE INVITED. YOU KNOW THAT THEY HAVE BEEN SERVING ALL YOU CAN EAT CATFISH SINCE THE 60S. BE SURE TO CHECK OUT THIS LOCAL FAVORITE ON YOUR NEXT ADVENTURE IN CLAY COUNTY, FLORIDA. WE HAVE A RETARGETING AD THAT HITS PEOPLE THAT HAVE SEEN THIS AD AND SAY, HEY, HAVE YOU COME TO CLAY COUNTY? LET'S HEAR YOUR STORY. WE WENT BACK AND ASKED ABOUT THESE STORIES FOR A LONG TIME. THIS IS A WAY WE ARE TRYING TO GET PEOPLE TO ENGAGE WITH US. TELL US WHAT THEY LIKE ABOUT CLAY COUNTY, HOW THEY LOVE THEIR BUSINESSES, AND HOW TO EXPLORE A LITTLE BIT MORE. THIS IS OUR HEY, NEIGHBOR CAMPAIGN. YOU CAN ALSO SEE ONE OF OUR CAMPAIGNS. THE FIRST ONE IS THE PATRIOTS PASSPORT CAMPAIGN AS WELL AS DIGITAL DISPLAY CAMPAIGNS. THERE ARE SOME UPDATES. WE HAVE BEEN RUNNING OUR DISPLAY CAMPAIGN ADS FOR A LONG TIME . FOR ALMOST A YEAR. WE DECIDED TO UPDATE SOME OF THE IMAGERY TO REFRESH THEM AND SHARE THAT WE ARE SHOWING SOME DIFFERENT THINGS IN CLAY COUNTY. THIS IS OUR WINTER ASSETS THAT WE ARE DOING. WE WILL UPDATE THESE FOR SPRING TO SHOW SOME OF THE SPRING ACTIVITIES THAT PEOPLE CAN DO.

IMPACTFUL PARTNERSHIPS AND EXPANDING REACH. THIS IS WHERE WE ARE WORKING WITH SOME OTHER COMPANIES. WE ARE WORKING WITH CLEAR CHANNEL OUTDOOR. YOU MAY HAVE SEEN SOME OF THE DIGITAL CAMPAIGNS HERE REGIONALLY. WE ARE DOING THESE AND ALSO DOING EVENT BILLBOARDS. WE ARE WORKING WITH 1010 XL TO IMPACT THAT LOCAL COMMUNITY A LITTLE BIT MORE ON WHAT THERE IS TO DO, AND THEN WE ARE BRINGING MISTY WELLS IN. SHE DOES A 30 MINUTE EPISODE ON THE DISCOVERY CHANNEL ABOUT OUTDOOR ADVENTURES. PRIMARILY FISHING, BUT SHE DOES A LOT MORE THAN THAT. I THINK THIS IS GOING TO WORK. I THINK WE HAVE SOMETHING FROM ET FROM 1010 XL.

NO. NO, WE DON'T. THERE WAS A SOUND ON THERE. ET FROM 1010 XL, IF YOU ARE FAMILIAR WITH THAT RADIO STATION, HE IS REALLY GREAT. HE IS GOING TO BE KIND OF LIKE AN INFLUENCER FOR US.

SPORTS TOURISM IN PARTICULAR FOR CLAY COUNTY. HE SENT A NICE LITTLE EXCITED TO WORK WITH YOU GUYS. WE ARE REALLY READY FOR THIS PARTNERSHIP. SO IT WAS REALLY GREAT. WE HAVE REALLY ENJOYED WORKING WITH HIM, AND I THINK WE MIGHT EVEN BE ABLE TO

[00:20:02]

FOR THE WEBSITE ANALYTICS, YOU CAN SEE THE TOP 10 SOURCES TO THE WEBSITE, ORGANIC DIRECT REFERRAL. THE REST ARE ALL FROM YOUR CAMPAIGNS. DIGITAL CAMPAIGN. DISPLAY OR FACEBOOK.

THAT IS WHERE WE ARE TRACKING PEOPLE BACK INTO CLAY COUNTY ITSELF. WE DROVE 41% OF THE TOTAL WEBSITE TRAFFIC AT 42% OF THE TOTAL KEY EVENTS. THE CAMPAIGNS HAD A 93% ENGAGEMENT RATE AND INTRODUCED 49% OF TOTAL NEW USER TRAFFIC. REALLY HIGH ENGAGEMENT RATE. WE ARE GETTING PEOPLE THE RIGHT AUDIENCES AND ENGAGING WITH THE WEBSITE. AND BROOKE HAS DONE A REALLY GREAT JOB OF LOOKING AT MORE KEY EVENTS ON OUR WEBSITE. SO THIS IS WHERE WE ARE SEEING WHERE PEOPLE ARE GOING ONCE THEY GET TO THE WEBSITE. WHAT ARE PEOPLE DOING? YOU CAN SEE OUTBOUND LODGING PARTNER CLICKS. DIGITAL GUIDE VIEW. ACTIVITIES. DINING PARTNERS . SHOPPING PARTNERS. 21% OF THOSE BEING GUIDE ACTIONS WHETHER THAT IS IN THE VISITOR GUIDE OR CLICKING THE HEADER IMAGE. 79% OF OUTBOUND PARTNER REFERRALS. WE ARE SENDING PEOPLE TO THE WEBSITE, AND THEN THEY ARE GOING TO THE PARTNER WEBSITES, WHICH IS REALLY IMPORTANT AS WELL. AND THEN THIS IS JUST OVERALL WHAT WE ARE LOOKING YEAR-OVER-YEAR GROWTH FOR THE WEBSITE FOR A TOTAL USERS HAVE INCREASED. NEW USERS HAVE INCREASED. ENGAGEMENT RATE HAS INCREASED. WHAT WE ARE DOING ON THE WEBSITE WITH THE NEW ENHANCEMENT PROJECT IS REALLY HELPED WITH NOT ONLY PEOPLE TO ENGAGE WITH THE WEBSITE BUT ALSO FINDING THE WEBSITE A LITTLE BIT BETTER. SO YOU CAN SEE THAT EVEN OUR CONTRIBUTING CHANNELS HAVE ALL INCREASED THROUGHOUT THE CAMPAIGN. SO FUTURE FOCUS. ONE THING WE ARE LOOKING AT IS THE 2025 VISITOR GUIDE . AND WE HAVE STARTED THE CONVERSATION ABOUT THIS PROJECT, SO WE HAVE VISITOR GUIDE FROM 2020. WE ARE WORKING WITH THE TEAM TO DO SOME CONTRACT DEVELOPMENT AND ON BOARDING WITH OPTIONS FOR MANY DIFFERENT BUSINESSES AND COMPANIES THAT CAN HELP US PRODUCE A VISITOR GUIDE. THIS IS JUST ONGOING. THIS IS A NEW PROJECT. WE JUST WANT TO LET YOU KNOW THIS IS SOMETHING WE'RE TALKING ABOUT WITH THE TEAM. AND THAT IS ALL I HAVE TODAY. I CAN TAKE ANY QUESTIONS.

>> QUESTIONS FOR MS. GLASS ? DO WE DO ANY TYPES OF SHORTS OR

TICK-TOCK SHORTER VIDEOS? >> YEAH, WE DO. IT WILL PROBABLY TELL YOU MORE ABOUT THAT . THE ORGANIC SOCIAL MEDIA. WE HAVE SOME MAN ON THE STREET VIDEO I TALKED ABOUT EARLIER. SOME WAS FILMED IN VERTICAL FORMAT. WE WILL START TO DO SOME OF THE PAID MEDIA AS WELL. I THINK YOU WILL PROBABLY TALK ABOUT CROWD RIFF, WHICH IS A WAY FOR HER TO GET SOME MORE OF THAT SHORTS AND VERTICAL VIDEO ASSETS, WHICH IS A HUGE DEAL. I THINK IT IS LACK OF ASSETS AT THIS POINT IN TIME.

>> ANY OTHER QUESTIONS? >> I HAVE A QUESTION FOR YOU.

THE SLIDE THAT YOU MENTIONED TARGETED EMAILS . HOW ARE THOSE

EMAILS OBTAINED ? >> THEY ARE OBTAINED THROUGH OUR MAIN COMPANY. WE WORK WITH A THIRD-PARTY THAT VETS THOSE EMAILS . ADDRESSES. THEY FLUSH THEM OUT AND MAKE SURE THEY ARE NOT SPAM EMAILS OR HIGHLY ENGAGED. USUALLY WHEN YOU SIGN UP THROUGH A PUBLICATION, YOU ARE OKAY WITH GETTING ADVERTISING BASED ON WHAT YOUR INTERESTS ARE. SO THEY DO SCRUB THOSE LISTS TO ENSURE THAT THEY ARE RELEVANT EMAIL USERS AND NOT JUST A SPAM BOX. THE THIRD PARTY WE USE REALLY DOES DO A GREAT

[00:25:04]

JOB WITH THAT. >> I REALLY LIKE 1010. ET IS A LOCAL GUY THAT IS VERY INVOLVED. FOUNDATION. STUFF LIKE THAT.

DEFINITELY A GOOD CONNECTION. >> YEAH. AND WE ARE DOING SOME GIVEAWAYS AS WELL. SO I BELIEVE THAT RELATIONSHIP WILL JUST GROW AND CONTINUE TO GROW. THEY HAVE BEEN REALLY HELPFUL . AND THE RADIO ADS THEY ARE DOING ARE NOT JUST EXPLORE CLAY ADS. WE DO HAVE ONE OF THOSE, BUT THEY ARE ALSO WHAT IS COMING UP THIS WEEKEND ADD. REALLY TIMELY. DIFFERENT THINGS THAT ARE REALLY IMPORTANT FOR THE TEAM TO MAKE SURE HE GETS OUT THERE MESSAGING

WISE. >> THIS IS PROBABLY REALLY NOT A QUESTION BECAUSE IF EVERYONE KNEW THE ANSWER, EVERYONE WOULD BE DOING IT. OF ALL THE MODES OF COMMUNICATION THAT YOU GUYS DEAL WITH PRINT, EMAIL, AND SOCIAL AND ALL OF THAT, WHAT IS THE BEST ROI YOU HAVE SEEN AS FAR AS THE MOST ENGAGEMENT, THE MOST

INFLUENCING PEOPLE TO ACT? >> I THINK OUR SOCIAL MEDIA -- THE PAID ADS RIGHT NOW HAVE BEEN REALLY GREAT. WE ALSO TRANSITIONED TO A DIFFERENT TYPE OF TACTIC FOR DISPLAY CAMPAIGN.

PROBABLY BEFORE YOU. BROOKE CAME ON LAST JULY ON THE ACCOUNT .

PRIOR TO HER JOINING, WE TRANSITIONED TO A NEW TACTIC THAT IS MORE ABOUT REACHING AUDIENCES THAT ARE GOING TO TAKE AN ACTION ON THE WEBSITE. THOSE OUTBOUND CLICKS. THOSE VISITOR GUIDE DOWNLOADS. THAT IS WHAT WE ARE LOOKING AT NOW. SO WE HAVE TRANSITIONED THOSE DISPLAY ADS TO ENCOURAGE PEOPLE TO TAKE ACTION ON THE WEBSITE. THEY ARE BASICALLY DELIVERING TO PEOPLE THAT ARE MOST LIKELY GOING TO TAKE THAT ACTION . SO INSTEAD OF JUST SHOWING EYEBALLS AND GETTING IMPRESSIONS, WE WANT TO REALLY SHOW THOSE CONVERSIONS. WE WANT PEOPLE TO GET TO THE WEBSITE. WE WANT THEM TO TAKE THE ACTION BECAUSE FOR US, WE CANNOT REALLY ATTRIBUTE VISITORS FROM OUR MARKETING CAMPAIGNS BASED ON VISITORS COME FOR SOME THE DIFFERENT REASONS. HOWEVER WE CAN ENSURE WE ARE LOOKING AT AND TRACKING THEM ON THE WEBSITE, WHICH IS REALLY IMPORTANT. AND THOSE OUTBOUND

CLICKS TO PARTNER SITES. >> QUESTION. ON THOSE INTERACTIVE VIDEOS , IS THERE A WAY FOR SOMEONE TO MAKE SURE YOU GO DOWN SUCH AND SUCH TRAIL . ANYBODY THAT LOOKS AT SOME OF THESE TO SEE , OH, WELL, THIS PERSON SAID, CHECK

THIS OUT. >> YEAH. CHER HAS THE ABILITY TO LOOK AT ALL THE COMMENTS ON THAT. SHE INTERACTS WITH THEM AND ENGAGES THEM. SHE IS REALLY GREAT AT RESPONDING TO THEM.

THAT LANDING PAGE THAT THAT AD GOES TO -- WE HAVE REVAMPED IT WHERE WE ARE ASKING , WHAT ARE -- WHAT IS YOUR CLAY COUNTY STORY? WHAT YOU LIKE TO DO IN CLAY COUNTY? IS ALSO TWO DIFFERENT AVENUES. IF THEY GET TO THE WEBSITE AND THEY WANT TO TELL US ABOUT WHAT THEY ARE INTERESTED IN. AND THEN OBVIOUSLY THE COMMENTS AS WELL . OUR PLAN IS TO TAKE THOSE COMMENTS AND STORIES AND FLIP THEM INTO MORE CONTENT.

>> ALL RIGHT. ANY FURTHER QUESTIONS? THANK YOU VERY MUCH.

[5.  Tourism Team Update (S. Lamb)]

>> THANK YOU. APPRECIATE IT. >> ALL RIGHT. NUMBER FIVE IS OUR

TOURISM TEAM UPDATE. >> ALL RIGHT. OUR TOURISM TEAM UPDATE IS GOING TO BE PRESENTED TO YOU BY OUR TEAM SHARE . MALTA IS OUR MARKETING MANAGER AND SAMANTHA IS OUR PRODUCT DEVELOPMENT MANAGER. AS YOU KNOW, I'M STEPHANIE LAMB. I'M THE PROGRAM MANAGER. I'M GOING TO LET THE TEAM HANDLE THIS PRESENTATION FOR YOU. WE ARE GOING TO LET THEM SPEAK FOR YOU.

>> HI, EVERYBODY. SAMANTHA. PRODUCT DEVELOPMENT MANAGER FOR THE TOURISM TEAM. WE HAD TO START OUR PRESENTATION WITH SOME OF OUR 2024 ACCOMPLISHMENTS. IT IS REALLY EXCITING THE DIFFERENT THINGS THAT WE'RE DOING. I KNOW OUR MARKETING AGENCY TOUCHED ON THE PROMOTIONS THAT WE HAVE, BUT I REALLY WANT TO POINT OUT ON THE SLIDE OUR NEW EXCURSION EXPERIENCES FROM AMERICAN CRUISE LINES. ON MY WAY TO WORK THIS MORNING I ACTUALLY SAW A MOTORCOACH WITH THE NAME, AMERICAN CRUISE LINES, ON THE SIDE, SO I KNOW THAT THEY ARE COMING INTO OUR COMMUNITY AND SPENDING MONEY. AND SO I'M CONTINUING TO WORK WITH THEM ON THE CRUISE LINE INTO 2025 AS WELL. ON THE FILM DEVELOPMENT SIDE, WE GET LEADS FOR PROJECTS IN CLAY COUNTY AND TRY TO MATCH THEM WITH THE DIFFERENT LOCATIONS. THIS IS JUST A LIST OF SOME OF THE THINGS WE DID IN 2024. THE EXAPP IS CONSTANTLY CHANGING . WE ARE ALWAYS ADDING NEW TOURS, NEW RESTAURANTS THAT ARE COMING TO TOWN, AND NEW EXPERIENCES. YOU CAN EXPECT SOME UPCOMING TOURS IN 2025 . AN EXPANDED GOLF

[00:30:01]

AND THEN WE HAVE A HIGHLIGHT OF THE APP DOWNLOADS IN 2024. THIS IS A CHART WE HAVE KIND OF BROKEN OUT . APOLOGIES ON THE SMALL DATES, BUT IT IS KIND OF GIVING YOU THAT YEAR OVERVIEW.

WE GET A WEEKLY UPDATE FROM VISIT BRIDGET, WHO IS OUR APP DEVELOPER. WE HAVE NOTICED OVER TIME THE INCREASE IN USERS AS A RESULT OF A LARGE EVENT. WE CAN KIND OF SEE WHEN AN EVENT COMES INTO TOWN. WE CAN SEE MORE DOWNLOADS. SO THAT HAS BEEN EXCITING TO WATCH OVER TIME. AND THE WEBSITE UPDATES. ADVANCE IS WORKING ON OUR WEBSITE UPDATE. AND FROM THE TOURISM TEAM SIDE, WE ARE OPTIMIZING LISTINGS , SO WHEN YOU ARE ON THE WEBSITE, YOU MIGHT SEE A LISTING. THAT DOESN'T HAVE A COVER PHOTO. IT IS JUST KIND OF THAT GREEN ICON. I AM WORKING WITH BUSINESSES TO MAKE SURE WE HAVE AN UPDATED PHOTOGRAPH ON EVERY LISTING, THE DESCRIPTION IS CORRECT WITH THE HOURS AND ALL OF THE -- AND SO IT IS QUITE A PROJECT. YOU CAN SEE 160 LISTINGS ARE REVIEWED.

WE HAVE PROBABLY A COUPLE HUNDRED MORE TO GO, BUT WE'RE GOING TO KEEP EXPANDING OUR WEBSITE AND REALLY MAKING THAT RESOURCE. AND THEN I'M GOING TO STEP ASIDE SO THAT CHAIR CAN DO THE SECOND HALF OF THE PRESENTATION.

>> I AM CHER MOLTO. I'M THE MARKETING MANAGER. YOU SAW A LOT OF MARKETING CAMPAIGNS THAT WE MANAGE . THESE MARKETING CAMPAIGNS THAT YOU SEE HERE -- SOME OF THEM ARE NOT NECESSARILY THROUGH OUR MARKETING AGENCY. THIS FIRST ONE WE HAVE WE DID WITH FLORIDA'S FIRST COAST OF GOLF THAT PROMOTES OUR GOLF ASSETS IN THE COUNTY . THIS PUSHED POWER PATRIOT PASSPORT LANDING PAGE THAT WAS DONE. SO THIS ONE GAVE AN OVERVIEW OF MILITARY HISTORY, MILITARY EVENTS, AND ALSO BUSINESSES THAT GIVE MILITARY DISCOUNTS THROUGHOUT THE COUNTY, SO THAT IS REALLY EXCITING BECAUSE VETERANS CAN USE THIS ALL THROUGHOUT THE YEAR. NOT JUST DURING THESE CAMPAIGN TIMES READ BUT THIS DID GET PUSHED FROM SEPTEMBER TO NOVEMBER AND IT GOT 33 HOURS A BROADCAST TIME . 43 SOCIAL MEDIA POSTS AND 11.9 MILLION IMPRESSIONS. AND THE PHOTOS YOU SEE HERE ARE ACTUALLY OF WINNERS THAT WERE DONE WITH A RADIO CONTEST. SO THESE WINNERS GOT TO COME TO OUR REGION AND EXPERIENCE THIS REGION . SO THAT WAS ONE OF THE NOTICES THAT CAME WITH THAT MARKETING CAMPAIGN.

THESE ARE UPCOMING MARKETING CAMPAIGNS THAT WE HAVE RIGHT NOW. VALENTINE'S DAY IS COMING UP, SO WE ARE TRYING TO SHARE DEALS AND HAPPENINGS AND SPECIAL PACKAGES WITH ALL OF OUR LOCAL BUSINESSES AS THEY LET US KNOW. AND ALSO OUR SPRING BREAK. WE ARE FEATURING SPRING BREAK THINGS TO DO AND HAPPENINGS NOW THAT THE WEATHER IS GETTING A LITTLE NICER. WE WILL HAVE DIGITAL ADS, SOCIAL MEDIA POSTS. WE HAVE REFRESHED A BLOG POST OF SPRING BREAK THINGS TO DO. AND OF COURSE OUR EVENTS CALENDAR IS ALWAYS GETTING PUSHED THROUGH THE MARKETING AT THAT YOU SEE.

WE HAVE METRICS HERE . SO AGAIN, THIS IS GOING TO BE ON THE ORGANIC SIDE OF THOSE METRIC SIDES. SO RIGHT NOW EVERYTHING HAS STEADILY BEEN GROWING WITH OUR ORGANIC FACEBOOK AND INSTAGRAM WITH THE EXCEPTION OF ORGANIC REACH ON FACEBOOK . AND THAT IS JUST GOING TO BE BECAUSE ACROSS THE BOARD WITH FACEBOOK IT IS MORE AND MORE PAY TO PLAY. SO THAT IS WHAT WE ARE SEEING THERE. BUT RIGHT NOW WE ARE REALLY SEEING ORGANIC GROWTH IS STEADILY GROWING. SO AN EXCITING SOFTWARE THAT WE ARE NOW USING IS CALLED CROWD RIFF . YOU HEARD ADRIAN MENTION A LITTLE BIT ABOUT THAT, BUT WE ARE USING THIS IN MULTIPLE WAYS, WHICH IS REALLY COOL BECAUSE THIS HELPS US FIND USER GENERATED CONTENT FROM VISITORS AND RESIDENTS THROUGHOUT CLAY COUNTY .

WHENEVER THEY POST A PHOTO IN CLAY COUNTY, WE ARE FOLLOWING LOCATIONS . ALL SEVEN MUNICIPALITIES AND HASHTAGS THROUGHOUT THE COUNTY . WHEN SOME TEACHERS THEIR PHOTOS, WE ACTUALLY SEE IT IN A FEED AND WE CAN REACH OUT TO THEM PERSONALLY THROUGH OUR BUSINESS PAGE, ASK IF WE CAN USE IT, AND IT AUTOMATICALLY GIVES US THE RIGHT TO USE IT. SO WE WILL BE USING THAT THROUGHOUT OUR WEBSITE, THROUGHOUT PRINT ADS, AND JUST ENHANCING OUR MARKETING CAMPAIGNS BECAUSE IT REALLY GIVES A COOL LOOK ON THE EXPERIENCE HERE IN CLAY COUNTY.

SO JUST A FEW EXAMPLES HERE . SOME PHOTOS THAT WERE COLLECTED

[00:35:05]

>>

>>

>> DOES THAT MAKE YOU WANT TO VISIT CLAY COUNTY? IT'S REALLY COOL. WE WORKED WITH VISIT FLORIDA. THAT WAS AT NO COST TO US. WE ALSO GOT A LOT OUT OF THAT. WE NOT ONLY GOT THE FEATURE ON VISIT FLORIDA, BUT WE ALSO GOT B ROLE FROM ALL OF THAT. WE HAVE B ROLE FROM WALNUT STREET AND SPRING PARK AND A LOT OF OUR LOCAL BUSINESSES, SO THAT WAS A HUGE ASSET FOR US. WE ALSO GOT A LOT OF STILL PHOTOS WITH THAT AS WELL. SO, YEAH. THIS INDUSTRY NEWSLETTER CONTINUES TO BE A RESOURCE FOR OVER 700 OF OUR LOCAL BUSINESSES. WE CONTINUE TO SEND THIS OUT MONTHLY. AND THIS IS WHERE ALL OF OUR LOCAL BUSINESSES ARE GOING TO STAY UP-TO-DATE ON OUR MARKETING INITIATIVES. ANY CAMPAIGNS THAT ARE GOING ON. ANY UPDATES. AND EVENTS THAT ARE GOING ON PERTAINING TO THE INDUSTRY IN CLAY COUNTY. AND THOSE LOCAL BUSINESSES. THIS IS WHERE WE ARE GOING TO SEND OUT THOSE MESSAGES TO LOCAL BUSINESSES TO PARTICIPATE IN CAMPAIGNS LIKE THE 60 SECONDS IN PLAY VIDEO. THIS IS WHERE THEY SHOULD GO TO SEE WHAT IS GOING ON AND WHAT THEY CAN BE A PART OF. I KNOW IT SAYS DECEMBER 20TH, BUT THE LAST ONE WAS JUST SENT IN JANUARY. LIKE I SAID, WE ARE PLANNING THIS EVENT EVERY MONTH. THE COUNTY STRATEGIC PLAN . RIGHT NOW OUR GOAL IS TO ATTRACT 20 NEW MULTI-DAY TOURISM EVENTS WITHIN THE COUNTY, GENERATING OVERNIGHT STAYS . RIGHT NOW WE ARE AT 11 , AND WE HAVE TWO BOOKED FOR 2025. HERE IS A SNAPSHOT OF OUR BED TAX COLLECTIONS. I KNOW THAT IS A LOT OF NUMBERS, BUT IN 2020 WE SAW A REALLY STRONG JUMP BECAUSE OF THE PANDEMIC. WE WERE OPEN, SO THE VISITORS CAME TO OUR COUNTY. RIGHT NOW WE ARE STARTING TO STABILIZE. WE ARE STARTING TO SEE A NEW NORMAL BECAUSE I KNOW WE HAVE A 1.68 DOWNTURN RIGHT NOW, BUT NOW THAT OTHER DESTINATIONS ARE IN THE MARKET , THAT MEANS THAT WE ARE COMPETING WITH THEM AS WELL, SO WE ARE JUST STARTING TO STABILIZE WITH THOSE BED TAX COLLECTIONS. AND HERE IS OUR HOTEL DATA. IF YOU LOOK AND YOU SEE HERE, CLAY COUNTY REMAINS TO BE VERY STRONG DURING THE MARKET OCCUPANCY RATES. SLIGHT DECLINES

[00:40:02]

QUESTIONS. >> ANY QUESTIONS FOR MS. MALTA? GREAT JOB. I KNOW WE ARE DOING THE MARKETING CAMPAIGNS WITH THE MILITARY. IS THERE SOME WAY THAT WE CAN TARGET A MILITARY REUNION ASSOCIATION ? IT SEEMS LIKE THAT WOULD KIND OF RING IN A LOT OF GROUPS TO THE CLAY COUNTY AREA.

>> YES. THAT IS DEFINITELY ON OUR RADAR. NOT ONLY MILITARY REUNIONS BUT ANYBODY WHO COMES TO THE COUNTY AND HAS A GROUP -- ANY BIG GROUP COMING INTO THE COUNTY STAYING OVERNIGHT. THAT IS SOMETHING WE ARE GOING TO BE TARGETING IN THE NEAR FUTURE, AND WE ARE IN TALKS OF THAT. THAT IS DEFINITELY AN UNTAPPED MARKET THAT WE DO WANT TO TARGET, AND IT IS ON OUR RADAR.

>> SORRY. A COUPLE QUESTIONS. THE EXPLORE CLAY APP. HOW DO WE -- IT IS VALUABLE FOR MULTIPLE REASONS. ONE, OBVIOUSLY VISITORS. HOPEFULLY HOTELS . WHEN YOU GET YOUR ROOM KEY, MAYBE THERE IS A CLAY COUNTY FLYER THEY GET WITH THAT. HOW DO WE PROMOTE THE APP FOR RESIDENTS OF CLAY COUNTY?

>> THAT IS A GREAT QUESTION. RIGHT NOW WE DO HAVE SEVERAL DIFFERENT ADS IN PLAY TODAY. YOU SEE THE EXPLORE CLAY MAGAZINE HERE. WE'VE ALSO DONE ADS WITH THE GREEN COVE SPRINGS DIRECTORY SPECIAL EDITION THERE. WE ALSO TARGET THOSE WITH OUR ONLINE CAMPAIGNS THAT WE DO WITH ADVANCE. THOSE ALSO RE-TARGET TO ONLINE. WE HAVE A NEW WEBPAGE AS WELL. BUT THERE ARE SEVERAL OTHERS I AM PROBABLY MISSING, BUT I DO WANT TO EXPAND OUR LOCAL CAMPAIGN TO OUR RESIDENTS. THAT IS DEFINITELY ON MY RADAR AS WELL BECAUSE WE CAN BE STRONGER IN THE LOCAL. AND MAKING SURE THAT RESIDENTS KNOW OF WHAT IS HERE TOO.

>> SURE. ABSOLUTELY. THE SECOND THING IS THROUGHOUT THE COUNTY THE LAST COUPLE OF YEARS, I ALWAYS GET APPROACHED FROM PEOPLE WITH RENTALS. SO THEY WANT SPACE . THEY WANT SPACE FOR A PARTY. THEY WANT SPACE FOR A BIRTHDAY. DO WE HAVE A DATABASE OF PLACES IN CLAY COUNTY THAT DO RENT? AND HOW DOES THAT KIND OF

WORK ? >> ABSOLUTELY. WE DO. RIGHT NOW SAM WORKED REALLY HARD ON OUR CRM DATABASE . THAT IS ACTUALLY AN INTERNAL DATABASE THAT WE HAVE WHENEVER WE GET A LEAD THAT WAY. SOMEBODY ASKING FOR SHORT-TERM RENTALS, WHETHER IT BE OUT OF TOWN OR A HOTEL VENUE WHEN THEY ARE PLANNING BIG EVENTS. WE HAVE THAT RESOURCE AND WE CAN EASILY PULL THAT DATA AND THOSE LISTS AND GIVE THAT TO THEM.

>> OKAY. AND IS THERE -- THE WEBSITE? WHAT IS DIRECT FOR THE

CONSUMER? >> IT IS THE WEBSITE. WE DO HAVE PAGES ON THE WEBSITE THAT FEATURE ALL OF OUR VENUES AND EVENTS WE ARE WORKING ON A PLAN YOUR EVENT PAGE ON THE WEBSITE AS WELL. AND THAT IS IN OUR MORE PAGES PERTAINING TO PLANNING EVENTS AND VENUES AND BUILDING THAT LIST WITHIN OUR WEBSITE

PROJECT AS WELL. >> LAST QUESTION ON THAT IS, IF A BUSINESS OWNER WANTS TO GET ON THAT LIST , HOW DO THEY DO THAT?

>> WE ACTUALLY JUST MADE A NEW BUSINESS FORM ON OUR WEBSITE THAT WILL ACTUALLY BE PUSHING THROUGH SOCIAL MEDIA TO TARGET BUSINESS OWNERS IN THE LOCAL AREA SO THAT THEY KNOW THAT THIS -- WE ARE A RESOURCE THAT THEY CAN GET FEATURED ON FOR FREE.

>> SO THROUGH THE FORM THEY CAN GIVE ALL OF THEIR INFORMATION.

>> ABSOLUTELY. IT HAS EVERYTHING FROM BUSINESS NAME, BUSINESS LISTING, TO WHETHER OR NOT YOU ARE A VETERAN OWNED BUSINESS, MINORITY AND THAT SORT OF THING TOO.

>> WILL. THE LAST THING IS THE 60 SECONDS IN CLAY VIDEO.

GROWING UP IN THIS COMMUNITY TUGGED AT THE HEART STRINGS.

REALLY GOOD. REALLY GOOD. >> THANK YOU.

>> ANY FURTHER COMMENTS OR QUESTIONS?

>> DO WE HAVE ANY HOTEL CAPACITY COMING ONLINE IN 2025?

>> IS THERE MORE CAPACITY FOR HOTELS COMING ONLINE IN 2025?

>> I THINK YES, BUT THAT IS NOT SOMETHING THAT I'M WELL VERSED IN RIGHT NOW, BUT I CAN GET BACK TO YOU ON THAT.

>> YEAH. NOT OUR HOTEL, BUT THERE IS ONE COMING OVER BY OUR

[00:45:03]

INAUDIBLE ] YEAH. THAT'S ALL THAT I AM AWARE OF.

>> ALL RIGHT. THANK YOU VERY MUCH.

>> I DID HAVE ONE QUICK QUESTION ACTUALLY. GOING BACK TO YOUR VERY FIRST BULLET POINT THAT SAMANTHA BROUGHT UP ABOUT SALES LEADS, THAT WAS FOR '24. THOSE ARE EXTERNAL SALES LEADS, CORRECT? AND WERE RETURNING THEM OVER ? WHO IS HANDLING THOSE? WERE THEY GOING TO VENTURES? WHAT WAS THE PROCESS? AND HOW DO WE QUALIFY AND QUANTIFY -- ACTUALIZE. I JUST WANTED TO UNDERSTAND HOW WE WERE HANDLING THOSE.

>> SO WITH THE SALES LEADS THAT COME IN, OBVIOUSLY DEPENDS ON THE SALES LEAD, BUT IT WILL GO TO A COUPLE OF DIFFERENT PLACES.

IF IT IS SPORTS RELATED, WE CONNECT WITH AIRSTREAM. OUR CONTRACTOR IF IT IS SPORTS AND WORK WITH THEM TO DEVELOP IT. IF IT IS A FILM LEAD , THAT IS INCLUDED IN THAT. IF ANYTHING HAPPENS WHERE WE CANNOT BOOK THE BUSINESS, WE DO HAVE A LOSS BUSINESS REPORT. SO WE ARE TRACKING IF WE CANNOT HAVE AN EVENT OR HAVE SOMETHING FOR A SPECIFIC REASON WHAT THAT REASON WAS AND MAYBE IN THE FUTURE IF WE CAN DO SOMETHING TO MAKE SURE CLAY COUNTY CAN BE A BETTER FIT.

>> OKAY. SO WHO IS CURRENTLY

>> THE TEAM IS RECEIVING ALL EMAILS AND ANYTHING RELATED ABOUT SALES LEADS . AND IF IT IS FOR AN EVENT THAT WARRANTS HOTEL ROOMS, I WILL BE SENDING OUT THAT REQUEST TO ALL HOTEL

LEADERS. >> THANK YOU.

>> ANY FURTHER QUESTIONS? AWESOME. THANK YOU VERY MUCH.

THAT BRINGS US TO ITEM NUMBER SIX, WHICH IS THE HISTORY VIDEO PRODUCTION. WELCOME, MS. JUSTINO.

[6.  History Video Production (M. Justino)]

>> HI, EVERYBODY. LET ME LOWER THAT A FEW INCHES. GOOD AFTERNOON. I AM MARY JUSTINO. I'M THE PUBLIC INFORMATION OFFICER FOR THE CLERK OF COURT. IF WE HAVE NOT MET BEFORE, YOUR NEXT QUESTION IS, WHAT IN THE WORLD DOES THE CLERK OF COURT HAVE TO DO WITH THE HISTORY VIDEO? WE HAVE THE HONOR READ ONE OF OUR DIVISIONS IS HISTORICAL ARCHIVES. A LOT OF YOU HAVE MET OUR HISTORIAN AND ARCHIVIST. WE LOVE HER. I AM HERE REPRESENTING THAT OFFICE AS PART OF THE CLERK'S OFFICE. AND I WANT TO BRIEFLY TAKE YOU THROUGH A PROJECT THAT IS VERY MUCH IN ITS INFANCY. BUT WE WERE ASKED TO COME AND MAKE SURE THAT THIS GROUP, THE TDC IN PARTICULAR, WAS WELL-INFORMED AND KNEW THAT THIS WAS AN IDEA THAT WE HOPE TO PUSH TO THE FRONT BURNER. SO LET ME TELL YOU A LITTLE BIT ABOUT IT. NEXT SLIDE. THANK YOU SO MUCH. THIS PROJECT OVERVIEW ENTAILS A PROJECT THAT WILL PROMOTE CLAY COUNTY TOURISM AS A TOURISM DESTINATION BY SHOWCASING HISTORICAL LANDMARKS AND NATURAL SETTINGS AS VISIBLE SITES IN NEIGHBORHOODS WHERE YOUR WONDERFUL TOURISM TEAM CAN TELL PEOPLE ALL THE OTHER WONDERFUL THINGS TO DO WHILE THEY ARE THERE LEARNING ABOUT HISTORY . I ACTUALLY WOULD LIKE IT TO BE ABOUT A 30 MINUTE VIDEO. BUT 20 MINUTES MIGHT BE WHAT WE CAN AFFORD. WE WILL SEE IF I CAN DO 30 , WHICH REINFORCES CLAY COUNTY'S TOURISM BRANDING RICH HISTORY FOR FUTURE GENERATIONS WHILE CELEBRATING SOME OF THE MILESTONES THAT ARE COMING UP.

EVERYBODY KNOWS GREEN COVE SPRINGS JUST HAD THEIR 150TH, BUT THERE ARE A LOT MORE MILESTONES COMING UP FOR OTHER AREAS OF THE COUNTY TO CELEBRATE. AND THEN ONE REALLY COOL ASPECT IS MEETING SCHOOL CURRICULUM REQUIREMENTS SO THAT ANY VIDEO WE PRODUCE ABOUT CLAY COUNTY HISTORY IS READY-MADE AND PREAPPROVED FOR CLASSROOM USE. AND I'M GOING TO TELL YOU A LITTLE BIT MORE ABOUT THAT AS WELL. SO WHY IS THIS PROJECT NEEDED? AN AWARENESS LEVEL I HEARD IN THE PREVIOUS PRESENTATION. I SAW SEVERAL TITLES OF SLIDES THAT SAID, TELL US YOUR STORY. WHAT I LIKE TO SAY IS , CAN OUR OWN RESIDENTS TELL OUR STORY FOR US ? SO WE WANT TO RAISE AWARENESS AMONG OUR OWN RESIDENTS. WE WANT TO INSTILL A SOURCE OF PRIDE AND A RALLYING POINT ABOUT THINGS INVOLVING CLAY COUNTY HISTORY THAT WE CAN GET EXCITED ABOUT AND THAT ARE WORTH REVISITING.

NOT JUST KNOWING ABOUT THEM , BUT LEARNING MORE ABOUT AND GOING TO SEE . THE PACE OF GROWTH AND CONSTRUCTION . SAY WHAT YOU WILL, BUT IN MY MIND IT MEANS IT IS A PERFECT TIME TO

[00:50:02]

A COMPREHENSIVE ENTERTAINING VIDEO ABOUT THE HISTORY OF CLAY COUNTY WILL BE A VALUABLE TOOL FOR EVERYBODY TO USE . BY EVERYBODY, I MEAN EVERYBODY. JUST TO KIND OF GIVE YOU AN IDEA FROM OUR INITIAL KICKOFF MEETING WHAT THIS VIDEO WOULD ENTAIL .

AGAIN, THESE ARE JUST PROPOSED SEGMENTS. THIS IS IN ITS INFANCY. BUT OBVIOUSLY AN OVERVIEW WHY OUR HISTORY IS IMPORTANT. WHERE WE FIT INTO THE STORY OF THE STATE OF FLORIDA.

AND THEN GEOGRAPHICALLY THE STORY OF THE HISTORY OF GREEN COVE SPRINGS, LEMMING ISLAND, KEYSTONE HEIGHTS, PENNEY FARMS, OAK LEAF. TALKING A LITTLE BIT ABOUT LOCAL LEGENDS COULD BE SOMEBODY AS RECENT AS AN OLYMPIC GOLD MEDAL WINNER ALL THE WAY BACK TO CERTAINLY THE FOUNDERS . WHY IS IT CALLED PENNEY FARMS? WELL, THAT IS JCPENNEY. HOW MANY PEOPLE KNOW THAT? SOUTHERN ROCK IS A BIG PART OF THAT STORY. WE'VE GOT A LOT OF COOL PEOPLE WE CAN TALK ABOUT IN THE VIDEO. WRAPPING IT UP WITH MORE OF A TOURISM MESSAGE ABOUT, WHAT IS CLAY COUNTY'S LEGACY? HISTORY IS COOL, BUT WHERE ARE WE GOING AND WHAT DOES IT MEAN FOR THE FUTURE AND FROM A TOURISM STANDPOINT AND EDUCATIONALLY? ARE THERE PLACES WHERE YOU CAN VISIT -- PHYSICALLY VISIT -- TO NOT ONLY LEARN ABOUT THE HISTORY BUT TO DO THE SAME KIND OF THINGS NOW THAT PEOPLE CAME HERE FOR 150 YEARS AGO. AND I THINK WE ALL KNOW BECAUSE OF OUR WONDERFUL WATERWAYS AT THE VERY LEAST THERE DEFINITELY ARE THE EXACT SAME THINGS CAN BE DONE NOW THAT WERE THEN. SO I WANT TO THANK YOU FOR YOUR TIME. AGAIN, THIS IS A PROJECT JUST GETTING KICKED OFF. TO LET YOU GUYS KNOW FOR THE NEXT TIME THAT WE ARE HERE, WHICH AS YOU CAN IMAGINE MAY BE TO MAKE AN ASK FOR YOUR SUPPORT FROM AT LEAST PARTIALLY FROM A FUNDING STANDPOINT. THE GROUP THAT IS COMING TOGETHER TO TRY TO ACCOMPLISH THIS IS THE CLAY COUNTY TOURISM OFFICE. CLAY COUNTY GRANTS. WE ARE WORKING WITH MEGAN IN THE GRANTS DEPARTMENT. SHE IS ACTIVELY LOOKING FOR STATE OPPORTUNITIES TO GET MONEY IN THAT WOULD HELP FUND THIS SORT OF THING, AND SHE IS VERY ENCOURAGED THAT THOSE TYPES OF GRANTS ARE OUT THERE.

YOUR CLERK OF COURT HISTORICAL ARCHIVES DIVISION AND THE CLAY COUNTY DISTRICT SCHOOLS. KELLY WATT IN PARTICULAR AND MARY ELLEN -- MARY IS HER FIRST NAME. THE CURRICULUM LEADERS AT THE SCHOOL SYSTEM. WHAT IS COOL ABOUT THE VIDEO WE PROPOSED -- AND I MENTIONED EARLIER THAT IT WOULD MEET CURRICULUM REQUIREMENTS -- IS WE ALREADY HAVE WHAT WE CALL CELEBRATE CLAY HISTORY WEEK IN THE SCHOOL SYSTEM WHERE OUR ARCHIVES OFFICE WORKED WITH KELLY AT THE TIME AND NOW MIRIAM . AND THE CONTENT THAT THEY GET FROM ARCHIVES BECAME CURRICULUM THAT OVER 3000 EIGHTH-GRADERS GET EVERY MAY ABOUT CLAY COUNTY HISTORY. SO WE ALREADY HAVE THAT PREAPPROVED CONTENT THAT REPRESENTS ALL OF THE DIFFERENT STORIES IN CLAY COUNTY HISTORY . AND IT IS REALLY ABOUT TAKING THAT CONTENT THAT THOSE JUNIOR HIGH KIDS ARE ALREADY GETTING EACH MAY AND TURNING THAT INTO AN

[00:55:02]

EVERY NOT-FOR-PROFIT GROUP THAT WOULD WANT TO USE IT. IT WOULD BE PUBLIC. IT WOULD BE FOR PUBLIC USE. SO WITH THAT, I WILL LEAVE YOU WITH THIS OTHER BIT OF INFORMATION, WHICH IS PART OF THE OTHER REASON I WAS ASKED TO BE THE PRESENTER. ARCHIVES IS AN OFFICE OF THE CLERK'S OFFICE, BUT WE ALSO HAVE A 501(C) THREE, WHICH IS CLAY COUNTY ARCHIVES. IT IS THROUGH THAT NOT-FOR-PROFIT THAT WE ARE ALLOWED TO GO OUT AND ASPERS PARTNERSHIPS AND DONATIONS AND RECEIVED GRANTS. IT MAKES US A LOT MORE ELIGIBLE TO RECEIVE THAT KIND OF FUNDING FOR SPECIAL PROJECT LIKE THAT. SO AT LEAST FOR THE START OF THIS THE IDEA IS THAT THE ARCHIVES INCORPORATED NOT-FOR-PROFIT WOULD BE THE ENTITY THROUGH WHICH WE WOULD HANDLE THE FUNDING FOR SUCH A PRODUCTION. WITH THAT, I'M HAPPY TO ANSWER ANY QUESTIONS BUT REALLY JUST WANTED TO GET IT ON YOUR RADAR, SO TO SPEAK, SO THAT SOMETIME WITHIN THE NEXT YEAR IF WE ARE ABLE TO GET TO THE NEXT STEP, WHICH WOULD LIKELY BE COMING UP WITH SOME KIND OF PRICE RANGE AND WHAT WE THINK THAT THIS MIGHT COST US . I WOULD COME BACK TO YOU GUYS WITH THAT AND CERTAINLY MAKE AN OPPORTUNITY FOR YOU GUYS TO PARTNER WITH US.

>> AWESOME. THANK YOU. ANY QUESTIONS OR COMMENTS?

>> WITH THE VIDEO WITH THE EIGHTH-GRADERS -- I THOUGHT WAS VERY GOOD. WE HAVE I THINK IN APRIL OF EVERY YEAR A FOURTH GRADE HISTORY LESSON. IT IS LIKE A FIELD TRIP FOR ALL THE KIDS IN KEYSTONE. KIND OF GET TO LEARN A BIT OF THE HISTORY AND BE PROUD OF WHERE THEY ARE . AND IT REALLY MAKES A DIFFERENCE IN THE KIDS. SO I THINK THEY HAD IT IN FOURTH GRADE AND THEN IN EIGHTH GRADE THEY LEARN A LOT ABOUT CLAY COUNTY.

>> THAT'S RIGHT. I JUST WANT YOU ALL TO BE ENCOURAGED BECAUSE KEYSTONE DEFINITELY IS DOING AN AWESOME JOB. THERE ARE THESE WONDERFUL GROUPS ALREADY KIND OF DOING AN AMAZING JOB WITHIN EACH OF THEIR AREAS, AND JUST LIKE WITH THE CURRICULUM THAT KELLY WATT AND ARCHIVES WORKED ON WITH THE HISTORICAL SOCIETY AS WELL -- I DON'T WANT TO LEAVE THEM OUT -- IT WOULD BE VERY SIMILAR.

WE WOULD NOT CREATE OR MAKE ANY DECISIONS ON THE CONTENT IN A VACUUM. WE WOULD INCLUDE EACH REPRESENTATIVES FROM EACH OF THE AREAS AS WELL TO MAKE SURE THAT IT REPRESENTED IT THE WAY THAT YOU WOULD WANT IT TO. BUT YOU ARE EXACTLY RIGHT. WE ALWAYS TAL ABOUT HOW WE WANT OUR KIDS TO BE PROUD OF WHERE THEY ARE FROM. HOW CAN THEY BE IF THEY DON'T KNOW ANYTHING ABOUT IT? SO WE NEED TO TELL THEM THAT STORY. WE REALLY WOULD LIKE TO DO A HIGH-QUALITY VIDEO PRODUCTION THAT WOULD HAVE A VERY LONG SHELF LIFE. AND THAT WOULD BE OUR GOAL.

>> I WOULD LIKE TO ADD TO THAT. IT SOUNDS LIKE A WONDERFUL IDEA . AS YOU KNOW, WE JUST HAD A VIDEO PRODUCED FOR THE 150TH GREEN COVE SPRINGS. I WOULD LIKE TO SEE IT PUSHED OUT TO A FEW MORE PLACES. I THINK SCHOOLS AND TOUR GROUPS AND OTHER ORGANIZATIONS LIKE THAT WOULD BE GOOD. LIKEWISE . AS ANOTHER INDIVIDUAL WHO WENT TO CLAY COUNTY SCHOOLS GROWING UP AND EVERYTHING LIKE THAT TOO, IT WASN'T UNTIL I GRADUATED FROM COLLEGE AND CAME BACK AND OPEN UP BUSINESSES THAT THE HISTORY STARTED TO KIND OF MATTER. IT KIND OF STARTED TO INSPIRE ME A LITTLE BIT MORE. BUT BECAUSE YOU JUST DON'T -- DON'T SEE THESE KIND OF VIDEOS AND HERE THE HISTORY IS MUCH. I DON'T REMEMBER ANY OCCASION. I DO THINK THAT IS MAYBE GOOD TO START THAT SPARK WITH YOUNG FOLKS.

>> FOR SURE. >> REACHING OUT TO KIMBERLY AT THE CITY . ALL OF THIS STUFF TOO. THEY LEARNED DURING THAT PROCESS OTHER INDIVIDUALS THAT THEY WISH STORIES AND OTHER HISTORY THAT THEY WISHED THEY WOULD HAVE INCLUDED. IT WAS ALREADY 837-MINUTE LONG VIDEO. AND THAT IS JUST GREEN COVE.

STORIES THAT HAVE SO MUCH TO DO WITH SCHOOLS IN THE COUNTY AS WELL . THEY WERE UNABLE TO EVEN FIND TIME .

>> THAT'S RIGHT. I THINK YOU SEE AN EXAMPLE OF THE CHALLENGE GET CAN BE PRESENTED WHEN YOU LOOK AT THE 60 F AND SECOND VIDEO FOR CLAY COUNTY. HOW DID YOU GET THAT DOWN TO 60 SECONDS , LET ALONE THE ENTIRE HISTORY OF OUR COUNTY? HOW WOULD WE WHITTLE THAT DOWN INTO 30 MINUTES OR LESS? IT IS DOABLE. A VIDEO PRODUCTION IS EXPENSIVE, BUT IF YOU WANT A HIGH-QUALITY VIDEO -- YOU HAVE TO GO INTO IT WITH THE UNDERSTANDING YOU ARE

[01:00:02]

>> ANYMORE COMMENTS? GREAT IDEA. THANK YOU , MS. TRANT --

[7.  Sunshine Law Review (S. Lamb)]

>> YOU ALL DO HAVE A COPY OF THE POWERPOINT. I'M GOING TO QUICKLY GO THROUGH IT AND HIT SOME KEY POINTS. 286.011 . THERE IT IS. WHO IS SUBJECT TO THE SUNSHINE LAW ? ANY BOARD OF COUNTY COMMISSIONERS . STATE AGENCY. ANY LOCAL GOVERNMENT WITHIN THE STATE THAT DOES INCLUDE THIS COUNCIL BECAUSE YOU DO MAKE RECOMMENDATIONS TO THE BOARD OF COUNTY COMMISSIONERS.

THE THREE BASIC REQUIREMENTS. ALL OF THOSE WERE FOLLOWED HERE IN THESE MEETINGS. WHEN IS IT APPLICABLE? SAME . ALL OF THESE HAPPEN TO BE IN OUR MEETING AS WELL. ALL OF THE MEETINGS ARE COVERED BY THE SUNSHINE LAW. WHEN IS IT APPLICABLE? REALLY ANY FORM OF COMMUNICATION. ELECTRONIC COMMUNICATION THROUGH LIAISONS. THE CONSEQUENCES . IT IS A MISDEMEANOR THAT IS PUNISHABLE WITH BOTH CRIMINAL AND CIVIL PENALTIES. DOES ANYBODY HAVE ANY QUESTIONS ON THAT? JUST A REALLY QUICK

OVERVIEW. >> AS ALWAYS, IF THEY DO HAVE QUESTIONS, THEY CAN ALWAYS REACH OUT.

>> YES. YOU ALL HAVE MY INFORMATION AS WELL AS THE REST

[8.  Event Marketing Grant Update (S. Lamb)]

>> ALL RIGHT. MOVING ON IN OUR AGENDA TO OUR BUDGET SECTION.

ITEM NUMBER EIGHT. EVENT MARKETING GRANT UPDATE. MS.

LAMB. >> FOR OUR NEW MEMBERS, THIS IS AN EXCEL SPREADSHEET I PROVIDE. THIS IS JUST AN UPDATE OF THE GRANTS THAT WE DO HAVE OUT AND ANY GRANTS THAT WE POSSIBLY BEYOND THE AGENDA TONIGHT. THEY ARE ALSO LISTED ON HERE. YOU CAN SEE THOSE ARE LISTED WITH AN ASTERISK. THE FULL ASK IS INCLUDED IN THE TOTALS. SO AS OF RIGHT NOW , WE HAVE GRANTED $85,000. AND THEN WE ALSO HAVE SOME SPONSORSHIP DISCUSSION THAT WILL BE COVERED IN THE NEXT AGENDA LINE. BECAUSE THIS IS A LITTLE OLD, WE HAVE HAD SOME EVENTS CANCEL ON US. CLASH OF THE CREEK IS NOT GOING TO BE HAPPENING IN CLAY COUNTY. THEY WERE ANOTHER AGENDA ITEM FOR TONIGHT BECAUSE THEY ARE NOT GOING TO BE A CLAY COUNTY. AND THEN WE DO HAVE A FEW THAT WERE WAITING FOR THE POSTEVENT REPORT AND ANY OF THE OTHER REIMBURSEMENT MATERIAL. THEY ARE ALL ON TRACK. THEY ARE ALL ON SCHEDULE. THE 42ND ANNUAL FALL FEST. THEY REQUEST AN EXTENSION, WHICH WAS GRANTED. THE SCOTTISH MASTERS HAPPENED BACK IN OCTOBER. THEY HAVE ALSO REQUESTED AN EXTENSION . GRANTED AS WELL. SO THEY DO HAVE MORE TIME TO GIVE THAT TO ME. I JUST GOT THE REIMBURSEMENT MATERIAL . THAT GRANT WAS ORIGINALLY FOR $17,000. THEY ARE ONLY REQUESTING 3300 DOLLARS . SO THAT DOES GIVE US ABOUT $14,000 BACK INTO OUR GRANT FUND. WE DO HAVE THE SPONSORSHIP ASKS LISTED . SO IF YOU HAVE ANY QUESTIONS ON THOSE, WE WILL COVER THAT IN OUR NEXT AGENDA ITEM. ARE THERE ANY QUESTIONS ON THE GRANTS THAT ARE LISTED THERE? OKAY.

>> DO WE KNOW WHY THEY CANCELED ?

>> THEY WERE WITH AIRSTREAM. SO I BELIEVE THEY FOUND ANOTHER

VENUE. >> THANK YOU.

>> AND IF YOU HAVE ANY QUESTIONS, PLEASE FEEL FREE TO

REACH OUT TO ME. >> ANYMORE QUESTIONS? OKAY. ALL

[9.  Grant/Sponsorship Discussion]

SPONSORSHIP DISCUSSION. >> OKAY. SO AGAIN, AS YOU ALL KNOW, WE HAVE SWITCHED TO A NEW GRANT SYSTEM. WE ARE IN THE FINAL STAGES OF THAT HAPPENING NOW. THEY ARE ACTUALLY BEING PUBLISHED. REPORTS ARE BEING PUBLISHED AS WEB FORMS ON OUR WEBSITE. ANY EVENTS REQUESTING A GRANT WILL BE ABLE TO USE THOSE NEW FORMS. THEY SHOULD BE AVAILABLE NEXT WEEK AT THE LATEST. SO WE WILL BE GETTING NEW GRANTS. BUT THE ONLY ISSUE WITH THAT IS WE NOW HAVE THE LIMITS FOR HOW MUCH THESE EVENTS

[01:05:03]

I HAVE PROVIDED YOU WITH SOME SPONSORSHIP OPTIONS FOR 2025 THIS COMING YEAR . YOU CAN READ SOME OF THE REQUIREMENTS THAT WE HAVE. I WANTED TO ASK THE COUNCIL WHAT THEY THOUGHT ABOUT THESE AND SOME OTHER QUESTIONS . HOW ARE WE GOING TO GO ABOUT GETTING -- MAKING SURE THAT ALL OF THESE ITEMS ARE DONE ? THE TIME WINDOW WE WANT TO HAVE THESE DONE BY GOOD AND IF THERE IS ANYTHING YOU WOULD LIKE TO ADD TO ANY OF THESE DRAFTS.

>> ONE QUESTION THAT I HAVE IS FROM THE FAIR. THE 45,000 . THE SCOTTISH GAMES. THE 25,000 . IN THE CURRENT BUDGET, YOU SAID THERE WAS $85,000 ALLOCATED CURRENTLY. IS THAT CORRECT?

>> YES, SIR. >> THAT DOES NOT INCLUDE THESE

TWO? OR IT DOES? >> THE 172 -- THAT DOES INCLUDE -- THE TOTAL AT THE BOTTOM. OUT OF 250,000, WHICH IS OUR BUDGET FOR GRANTS FOR THE YEAR -- INCLUDING THE SPONSORSHIPS, WE WOULD BE AT $172,100 , BUT IF YOU TAKE OUT THE CLASH AT THE CREEK AND THE REST OF THE REMAINDER , THAT PUTS US WELL BELOW THAT 172 NUMBER. IT IS CLOSER TO BETWEEN 80 AND 90,000.

>> OKAY. >> AND THE 45,000. WE GAVE THAT

YES LAST YEAR? >> YES, SIR.

>> AGAIN, MY ONLY COMMENTS ON THIS IS, THE NEW GRANT OUTLINES THAT WE DID COME UP WITH TAKING THE SIGNATURE EVENTS AND KIND OF REVIEWING THEM -- HELPED SIGNIFICANTLY IN TRYING TO FIGURE OUT A STREAMLINED MEASURABLE APPROACH IN HOW WE DO THESE GRANTS GOING FORWARD. SO THEY WANT TO BE AS TIME-CONSUMING AND SUBJECTIVE OR ABSTRACT. SO I DO THINK THAT IS IMPORTANT, ESPECIALLY FOR EVENTS AS UNIQUE AS THE SIGNATURE EVENTS WE HAVE BEFORE US TODAY AS WELL. I THINK THAT THEY SHOULD BE HANDLED, DISCUSSED, AND NEGOTIATED. AND I THINK THAT THIS IS A GOOD START . AND THESE EVENTS DON'T COME ALONG EVERY DAY. I THINK THAT IS WHERE IT CAME OUT OF DISCUSSION. THERE IS NOT GOING TO BE ANOTHER CLAY COUNTY COME UP EVERY QUARTER OR SOMETHING LIKE THAT. ANOTHER SCOTTISH GAMES, FOR EXAMPLE. SO USING THAT -- INCLUDING THAT INTO THE MEASURING ALGORITHM FOR ALL THESE OTHER SMALL EVENTS. A GOOD IDEA AS SOON AS WE REMOVE THAT. AND I DO THINK THAT THIS GIVES US THE OPPORTUNITY TO OPEN DISCUSSIONS MORE OFTEN WITH THESE EVENTS AND ORGANIZERS TO TRY TO MAKE SURE WE CAN CONTINUE WORK ON THESE EVENTS , EXPANDING THEM AND MAKING SURE THIS INVESTMENT COMES BACK OBVIOUSLY TO OUR STAKEHOLDERS AND EVERYTHING, WHICH IS THE INTENTION. SO I DO THINK THIS IS A GOOD START. AS FAR AS THE SPONSORSHIP , THE SPONSORSHIP REQUIREMENTS. I THINK THAT IS A REASONABLE ASK.

>> SO WE ARE IN KIND OF A CRUNCH BECAUSE WE ARE SKIPPING THE MARCH MEETING . AS YOU KNOW, THE FAIR HAPPENS IN APRIL OF EVERY YEAR. SO OUR NEXT EDC MEETING WON'T BE UNTIL AFTER THE FAIR.

AND THE SCOTTISH GAMES ARE THE 22ND OF FEBRUARY.

>> STEPHANIE, DOES THE CHANGE OF SPONSORSHIP MODEL CHANGE THE REQUIREMENTS FOR WHEN WE RECEIVE THIS MONEY ALSO? HOW WE CAN SPEND THE MONEY YOU ALL TO DISCUSS AS WELL. DO YOU WANT THE FUNDS TO BE HANDLED LIKE THEY WERE AS A GRANT? DO YOU WANT IT TO ONLY BE FOR MARKETING? AND CAN THEY USE IT FOR ANY EXPENSE FOR THE EVENT?

>> PREVIOUSLY WAS IT ONLY FOR MARKETING?

>> YES, SIR. THERE IS GRANT GUIDELINES AND WE CAN PUT THOSE TOWARDS THESE SPONSORSHIPS THAT THEY HAVE TO FOLLOW THE SAME GUIDELINES. COME TO AN AGREEMENT ON.

[01:10:08]

>> AS I SEE FOR THE FAIR, IT DOES SAY IT WOULD COVER THE EXPENSE OF THE SOCIAL MEDIA CONTRACTOR. OKAY.

>> MOST OF THESE STIPULATIONS ARE THE SAME STIPULATIONS IN THE GUIDELINES FOR THE MARKETING GRANTS. SO IT IS VERY SIMILAR.

BUT JUST ABOUT EVERYTHING OTHER THAN THE TICKETS AND EVERYTHING LIKE THAT -- ALL OF THE MEDIA. IT IS THE SAME THING FOR THE

EVENT GRANT. >> EXCUSE ME. I WOULD SAY THAT SINCE THIS PARTNERSHIP STEPS WAY FROM OUR OTHER REQUIREMENTS AND STUFF THAT WE DO FOCUS MORE ON THE MARKET WITH THE SPONSORSHIP. SO I BELIEVE THE FAIR IS IN LINE WITH WHAT WE PROVIDED LAST YEAR . THE SCOTTISH GAMES. IT LOOKS LIKE IT HAS GONE UP ANOTHER 5000. WE GIVE THEM 20 LAST YEAR. I WANT TO SAY BEFORE THAT IT WAS 15. SO IF WE HAVE GONE UP FIVE EVERY

YEAR, DO YOU HAVE THAT? >> I CAN GET THAT VERY QUICKLY FOR YOU. I BELIEVE THE HAD MORE LAST YEAR. LET ME JUST CONFIRM

THAT. >> YES.

>> LAST YEAR WAS $40,000. >> GOTCHA.

>> AND THIS IS A MULTI-NIGHT EVENT THIS YEAR? MULTI-NIGHT

THOUGH? >> ONE DAY. I THOUGHT YOU HAD WHERE YOU GUYS HAD ACTUALLY DONE IT OVER A TWO-DAY PERIOD.

>> WE DO HAVE A SPONSOR

>> PLEASE SPEAK INTO THE MICROPHONE.

>> SORRY. >> POSSIBLY WHEN YOU GET THERE, SPEAK TO THE REQUIREMENT AND WHAT THAT EITHER DOES OR DOESN'T DO TO BENEFIT YOUR GAMES SPECIFICALLY. WE CAN HAVE

THE CHAIR DO THAT ALSO. >> I AM PRESIDENT OF THE GAMES.

LAST YEAR WE HAD A $40,000 GRANT FOR ATHLETIC AND MEDIA , WHICH AT THAT TIME WE WERE INFORMED -- WE WERE ONE OF THE ONLY GROUPS THAT QUALIFIED FOR THAT. WE SUBMITTED REIMBURSEMENT RECEIPTS OF $80,000 FOR OUR $40,000 GRANT. THIS YEAR WE MADE A GRANT REQUEST AGAIN. I THINK IT WAS ONCE AGAIN FOR $40,000 WITH THE OLD GUIDELINES. AND THEN IN OCTOBER OR NOVEMBER, WE WERE INFORMED THAT EVERYTHING HAD CHANGED. AND WE DID NOT HAVE TIME TO SUBMIT AN ADDITIONAL GRANT . WE BRING IN -- GIVE YOU A LITTLE HISTORY. WE CAME TO CLAY COUNTY 21 YEARS AGO. OUR ATTENDANCE AT THAT TIME WAS RIGHT AT 7000 PEOPLE. WE ARE GOING INTO OUR 30TH ANNIVERSARY NOW. AND WE AVERAGE ABOUT 20 TO 22,000 PEOPLE FOR A ONE-DAY EVENT. WE DO BRING A LITTLE BIT

TO THE TABLE . ANY QUESTIONS? >> OF THE 22,000, HOW MANY ARE PARTICIPANTS OR SPECTATORS AS FAR AS -- YOU GUYS HAVE SPORTING EVENTS AND THINGS LIKE THAT TOO. I'M TRY TO FIGURE OUT HOW MANY OF THESE MIGHT BE STAYING OVERNIGHT AND HOW WE CAN EXPAND

THE OVERNIGHT? >> I DO KNOW THAT IN THE PAST WE HAD BOOKED OUT AT LEAST TWO HOTELS. THE MARRIOTT IS OUR HOST HOTEL WHERE MOST OF OUR ATHLETES STAY. OUR JUDGES STAY. BUT WE ALSO HAVE THE HILTON GARDENS . WE HAVE THE HAMPTONS. AND I DON'T KNOW IF MY CHAIR OF THE HOTELS IS HERE. HE COULD TELL YOU MORE INFORMATION ON THAT. BUT WE BRING IN QUITE A FEW PEOPLE. WE HAVE FANS COMING IN FROM STATES AND ALSO FROM NOVA SCOTIA. WE HAVE ATHLETES THAT COME IN FROM ALL OVER THE COUNTRY. WE ARE PRETTY WELL REPRESENTED INTERNATIONALLY.

GIVE YOU ANOTHER HEADS UP ON US. WE WERE THE LAST SCOTTISH GAMES IN THE CONTINENT ACTUALLY WHEN COVID BROKE OUT . THE FOLLOWING YEAR WE WERE THE FIRST SCOTTISH GAMES IN NORTH AMERICA. AND WE WERE ACTUALLY MENTIONED IN EUROPE ABOUT BEING THE FIRST SCOTTISH GAMES. SO WE DO HAVE A LITTLE BIT OF SIGNIFICANCE AND A

[01:15:04]

LITTLE BIT OF A HISTORY. >> I WILL SAY OUR HOTELS BENEFIT FROM THE SCOTTISH GAMES. SO THEY DO WELL.

>> THANK YOU. >> ABSOLUTELY.

>> COME ON UP >> MY NAME IS SEAN. I'M THE VICE PRESIDENT OF THE SCOTTISH GAMES. YOU WERE ASKING 20 TO 22,000. THAT IS TICKET SALES. THAT IS NOT PATRONS. OR THAT IS NOT PARTICIPANTS , ATHLETES, AND SUCH. WE RUN ABOUT 25,000. IF WE WERE TO PUT THOSE IN . AS FAR AS PARTICIPANTS , DANCERS, ATHLETICS , AND SUCH. BUT THAT IS JUST THE DAY OF TICKET SALES.

THAT NUMBER THAT HE GAVE YOU. >> AND WITH THAT , I WAS OBVIOUSLY JUST TRYING TO DETERMINE THE POTENTIAL FOR GROWTH. THE QUALITY OF THE EVENT. YOU GUYS DO A GREAT JOB WITH THAT. OUR LAST GRANT THAT WE GAVE YOU ALL TO SEE IF THERE WAS A WAY TO CONSIDER. I KNOW YOU CONSIDER GOING TO MULTIPLE DAYS. I KNOW THE ECONOMIC IMPACT IS A BENEFIT TO CLAY COUNTY ALSO IN THE VISITORS THAT YOU DO BRING. BUT OBVIOUSLY WE DO OPERATE ON ROOM NIGHTS AND THAT IS WHERE WE GET OUR FUNDING FROM . WE WANT TO AT LEAST TRY TO ENCOURAGE THAT. I KNOW YOU HAVE RESTRICTIONS AS FAR AS HOW TO GET MORE VOLUNTEERS AND ENGAGE VOLUNTEERS FOR THAT ALSO. SO I KNOW THAT THERE IS DIFFICULTY.

>> MR. HENRY, COME ON UP. >> THANK YOU, MR. CHAIRMAN. I AM ON THE BOARD OF DIRECTORS FOR THE SCOTTISH GAMES. THIS STARTED OUT IN JACKSONVILLE SEVERAL YEARS AGO. WE GOT CRUSHED OUT OF EXISTENCE. BEING CHARGED MORE MONEY. BASICALLY AN OPEN FIELD.

HARMAN, WHO MANY OF YOU KNEW -- HE AND I KIND OF PROSELYTE IT A LITTLE BIT. BROUGHT THEM OUT TO OUR FACILITY . THEY WALKED THROUGH IT. THEY SAID, WE WANT TO MOVE. THE REST OF IT IS HISTORY. 20 YEARS LATER THEY ARE WITH US STILL. THROUGH THICK AND THROUGH THIN. BUT ANYWAY, WE'RE GLAD TO HAVE THEM HERE. IT IS AN EXCITING TIME TO HAVE AN EVENT LIKE THE SCOTTISH HIGHLAND GAMES. WE RAN A SURVEY. MAYBE TWO YEARS AGO. A LITTLE OVER 50% OF OUR PEOPLE WHO ATTENDED CAME FROM CLAY COUNTY. THE OTHER 50% WAS BROUGHT UP FROM SOUTH FLORIDA TO WEST FLORIDA , GEORGIA, ALABAMA, AND THE CAROLINAS. WE HAD MAYBE 2% FROM EUROPE . ENGLAND, SCOTLAN, AND IRELAND. SO WE GET A LOT OF PEOPLE OTHER THAN JUST CLAY COUNTY. IT'S TURNED OUT TO BE A WONDERFUL EVENT. WE HAD OVER 3200 KIDS. EIGHT-HOUR PERIOD. A LOT OF VOLUNTEERING TO PULL THAT OFF. THEY OWE NOBODY NOTHING .

TRAVEL. MAYBE AN OCCASIONAL MEAL. EVERYTHING ELSE GOES BACK IN TO ORGANIZATIONS IN CLAY COUNTY. WHICH WE ARE VERY PROUD OF . THE MORE MONEY WE CAN TAKE IN IN THE EVENT , IT GOES RIGHT BACK FOR THE MOST PART TO THE KIDS, WHICH I THINK SHOULD BE OUR FOCUS ON ANY EVENT LIKE THAT. AND WE ARE JUST -- THANK YOU FOR YOUR SUPPORT. ANY QUESTIONS THAT I MAY ANSWER FOR YOU WHILE I'M APPEAR? NO? HOW MANY OF YOU HAVE BEEN OUT TO THE GAMES? YOU'RE THERE EVERY YEAR, ARE YOU, BROTHER? WELL, THAT IS GOOD. BUT I WOULD INVITE YOU . IF YOU WANT A REAL SHOCK AND YOU WANT A REAL SURPRISE ANYONE TO HAVE A GOOD TIME, COME OUT AND SPEND THE DAY WITH US. IF YOU'VE GOT KIDS, GRANDKIDS, NEIGHBORS KIDS, STOP BY THE LOCAL SHELTER AND PICK UP A FEW. THEY ARE THE ONES THAT REALLY ENJOY IT. WE'VE GOT VERY GREAT CELTIC ENTERTAINMENT. DANCING, MUSIC AND WE'VE GOT A COUPLE OF WORLD-RENOWNED BANDS THAT COME ON AND PERFORM FOR US. WE'VE GOT SOME GREAT ATHLETICS. THE ATHLETICS ARE AMAZING. AND THEN WE CAN FINISH THE DAY WITH A HUGE FIREWORKS DISPLAY. SO YOU CANNOT BEAT THAT. WE HAVE GREAT FOOD. IF ANY OF YOU HAVE EVER HAD SHEEP STOMACH -- ALSO KNOWN AS HAGGIS. NEED TO COME ON OUT.

YOU CAN SAY THAT YOU AT LEAST ONE TIME EIGHT PART OF A SHEEP

[01:20:02]

>> THANK YOU. STEPHANIE, QUICK QUESTION. 25,000 IS LESS THAN

WHAT THEY DID LAST YEAR? >> YES, SIR. THEY WERE GRANTED

40,000 LAST YEAR. >> GOTCHA. AND THEN YOU ARE ASKING THE COUNCIL TO MAKE A DECISION ON BOTH OF THESE

PROPOSALS TODAY, CORRECT? >> YES, SIR. WELL, I WOULD MOVE THAT WE DO THIS ONE AT A TIME. JUST GIVE ME ONE SECOND. SINCE WE KIND OF WENT DOWN THIS ROAD OF THE SCOTTISH GAMES, I'M LOOKING FOR FEEDBACK FROM FELLOW COUNCILMEMBERS ON THE SCOTTISH

GAMES REQUEST . >> I HAVE ATTENDED. I THINK IT IS GREAT. I THINK IT COMES DOWN TO WHAT WE HAVE AND WHAT WE CAN DO . AT THE BEGINNING OF THE YEAR, RIGHT ? SO HOW DO YOU MAKE THAT WORK FOR EVERYBODY? WE ARE GOING TO FIGURE THAT OUT. WHAT DO WE HAVE RIGHT NOW? WHAT IS OUR PLANS? WE HAVE TO THINK THROUGH THE NUMBERS AND MAKE A DECISION.

>> STEPHANIE, YOU MENTIONED TAKING AWAY -- I FORGET THE EVENT YOU SAID THAT GOT TAKEN AWAY. WAS AT THE CLASH? YEAH. I GUESS, WHAT IS THE EXACT NUMBER? I GUESS THAT IS WHAT I'M LOOKING FOR. WHAT IS EXACTLY IN THE POT? I THINK THAT WILL HELP

EVERYBODY. >> SO, WITHOUT THE CLASH OR THE CREEK IN THAT 172,000 AND THE SPONSORSHIPS -- WHAT WE HAVE RIGHT NOW -- WE HAVE $92,100 LEFT TO GRANT . THAT NUMBER DOES NOT INCLUDE THE ALMOST 14,000 THAT WE WILL BE PUTTING BACK FOR THE REIMBURSEMENT FOR USFL. SO IT IS REALLY 92 AND 14. THANK

YOU. 106,000 , GIVE OR TAKE. >> LEFT OVER .

>> FOR THE REST OF THE YEAR. >> THAT WOULD BE IF WE GAVE 45,000. IF WE GAVE 25, WE WOULD STILL HAVE 106 LEFT.

>> I'M SORRY. I THINK I GAVE IT TO YOU BACKWARDS.

>> I KNOW WE DON'T HAVE ON THIS LIST THERE'S NOT ALL THE DIFFERENT GROUPS. AND THOSE ARE GOING TO BE . I'M GOING TO ASK FOR YOUR HELP. IN THE COMMITTEE , HOW DID WE GET TO THE 25? DID WE REDUCE THAT TO THE 25 FROM THE 40?

>> THAT IS A GOOD QUESTION. I'M NOT SURE HOW THAT WAS. I KNOW THAT THEY HISTORICALLY HAD FILED FOR THE GRANT UNDER A CERTAIN CATEGORY. WE HAD A CATEGORY SWITCH .

>> I DON'T THINK WE DID IT SPECIFICALLY TO SCOTTISH GAMES ALONE . TO THE BROAD GROUP, HOW DID WE GET TO THE 25 NUMBER?

>> I DON'T RECALL HOW THAT WAS DONE EITHER BECAUSE I THINK THAT WAS TRYING TO COME UP WITH A NEW MAXIMUM FOR THESE SPORTING EVENTS AND WHATNOT, WHICH I THINK IS WHAT Y'ALL USE TO FILE UNDER RATHER THAN SIGNATURE. I CAN'T REMEMBER HOW THAT WENT.

AND I THINK PARTIALLY IT WAS ALSO TO TRY AND FUNNEL MORE MONEY INTO PRODUCING EVENTS. BUT THE 25. I'M NOT SURE WHERE THAT RECOMMENDATION CAME FROM. I KNOW THERE WERE SOME SWITCHING CATEGORIES LAST TIME. IT'S WHAT WE WERE TRYING TO SEE . THEY WENT INTO A CATEGORY THAT ESSENTIALLY HAD NO LIMITS OR SOMETHING. SO NOW WE'RE TRYING TO ESTABLISH A MEASUREMENT. A TOOL OF HOW WE ARE GOING TO ASSESS THE SIGNATURE EVENTS, WHAT I WOULD IMAGINE -- EXPOSURE. BUT I'M NOT SURE ON THAT ONE. I THINK LAST YEAR THE ONLY REQUIREMENT THAT WE ASKED IS THAT THEY CONSIDER MAKING IT A MULTI-DAY EVENT. SO I DON'T

KNOW. >> OTHER THAN THAT, I'M NOT SURE. BUT LOOKING AT IT JUST TO GIVE MY FEEDBACK , OBVIOUSLY COME TO SPEND WITHOUT TAKING EVERYTHING INTO CONSIDERATION , 40% OF THE GRANT BUDGET FOR THE YEAR OR SO ON TWO EVENTS. I DON'T KNOW IF THIS IS A GOOD MEASURING STICK TO DO IT BECAUSE TYPICALLY WHEN WE'RE HAVING TO MAKE A DECISION ON THESE, USUALLY WE DO HAVE WE HAVE ANY OF THAT INFORMATION HANDY CURRENTLY.

>> FOR LAST YEAR , THIS IS BASED OFF OF THEIR POSTEVENT REPORT.

THEY HAVE 440 ROOM NIGHTS FOR THE EVENT.

>> OKAY. >> YEAH. AND I'M ALSO LOOKING.

THESE WOULD BE REFLECTED THAT THE 440 WOULD BE IN YOUR FEBRUARY BED TAX REVENUE. IT WOULD BE CALCULATED. FOR EXAMPLE, THE REPORT YOU GAVE EARLIER. FEBRUARY AND JANUARY

[01:25:04]

$2000 TAX DOLLARS. AND THEN BACK TO 144 IN MARCH. BUT THAT WAS JUST ANOTHER POINT I'M TRYING TO MAKE AS WELL. IF WE CAN FIND A WAY TO GROW, ESPECIALLY IF WE ARE CONSIDERING GOING 40,000 OR SOMETHING LIKE THAT , THAT IS IN THE DISCUSSION. AND IF WE ARE ALSO CONSIDERING A MATCH, I DO THINK THAT WE SHOULD TRY AND ENCOURAGE THE ORGANIZERS AND OPERATORS TO TRY AND SEE -- AND

GROW. >> I WOULD AGREE. BASED ON THE ROOM NIGHTS, WE ARE TALKING ABOUT 50 OR $60,000 WORTH OF REVENUE TO THE HOTELS AND THE BED-AND-BREAKFAST AND EVERYTHING. SO, YOU KNOW, IT IS 60,000. WE ARE TALKING ABOUT GIVING THEM 25. I WOULD BE ALL FOR MOVING FORWARD WITH THE 25.

AND I WOULD LOVE TO GIVE THEM 40 IF THERE WAS A MULTI-DAY EVENT.

>> JUST A POINT OF CLARIFICATION. THE 100,000 YOU SAID EARLIER. WAS THAT BEFORE THIS OR AFTER THIS ?

>> I'M STILL TRYING TO FIGURE THAT OUT.

>> I HAVE IT WRITTEN. I WASN'T ABLE TO READ MIGHT CHICKEN SCRATCH. WITHOUT THESE TWO EVENTS AND THE CLASH TAKEN OUT AS WELL, THAT IS US . YOU GUYS GRANTING $19,100. THAT LEAVES US WITH $157,900 LEFT TO AWARD FOR THE REST OF THE YEAR.

>> 157 WHAT? >> 157 $1900.

>> OKAY. >> RE-ESTABLISHED GOING INTO THE YEAR 250,000 IS WHAT WE ARE HOPING TO STICK TO . SO MAYBE NOT QUITE AS MUCH. CURRENTLY WE ARE SITTING AT 80,000 WITH THE PARK FESTIVAL INCLUDED IN THAT AS WELL. ORANGE PARK FALL FESTIVAL. THIS EVENT AND THE CLAY COUNTY FAIR. 80,000

CURRENTLY AT THE 25, 45, AND 15. >> GOTCHA. SO JUST FOR THE COUNCIL, I'M JUST SITTING HERE DOING SOME NUMBERS. SITTING AT 157 900 AND IF WE GRANT 45,000 AND GRANT THE 25,000 FOR THE FAIR AND THE SCOTTISH GAMES, IT WOULD LEAVE US AT 87,000. I THINK THAT IS THE POINT YOU ARE MAKING. DO WE HAVE A NUMBER ON THE AIRSTREAM EVENTS THAT ARE NOT GOING THAT WE WON'T BE ABLE

TO RECOVER? >> SO WE HAVE THE HIGH SCHOOL 912 EVENTS, WHICH ARE THOSE CROSS-COUNTRY EVENTS. THERE WAS ONE THAT WAS NOT UP FOR A GRANT YET, BUT IT WAS IN TALKS WITH THE HIGH SCHOOL 912. WE DID HAVE TWO OTHER FLAG FOOTBALL EVENTS THAT WERE PULLED . THE CLASH OF THE CREEK IS ANOTHER. THE CLASH OF THE CREEK IS A FLAG FOOTBALL EVENT AND THERE WAS A GIRLS EVENT THAT IS PULLED. WE HAVE PRO WATER CROSS THAT WAS IN KEYSTONE. THAT ONE IS NOT HAPPENING. AND THOSE ARE JUST

THE ONES . >> WHAT I'M SAYING IS WE SPONSORED SOME OF THOSE . WE ARE NOT EXPECTING THOSE TO COME BACK . MAYBE LATER ON YOU CAN COME UP WITH A NUMBER FOR THE NEXT MEETING AND WE KNOW WHAT WE ARE GOING TO IDENTIFY HOW MUCH WE ANTICIPATE NOT COMING BACK. HOPEFULLY WE ARE REPLACING IT.

>> PRO WATER CROSS WAS TAKING PLACE AT -- WHICH WE DID GIVE THEM A GRANT LAST YEAR. THEY RECEIVED A GRANT OF 30,000. THAT WAS THE NUMBER THEY WERE GOING TO ASK FOR AGAIN. SO THAT IS ANOTHER BIG CHUNK THAT WE ARE NOT GOING TO BE GIVING OUT. I'M SORRY. THE HIGH SCHOOL 912 ONE WAS $7500 . NOT A HUGE NUMBER, BUT STILL A SOLID AMOUNT. AND THE PREP LACROSSE WERE GRANTED 30,000, BUT THEY CANCELED THAT EVENT BEFORE THAT HAPPENED. SO THE 30,000 WAS ALREADY ADDED TO THIS FUND.

>> ERE IS ENOUGH RUNWAY TO MAKE IT TO DO THIS AND

A FEW MORE SIGNATURE ONES. >> THE ONLY OTHER SIGNATURE EVENT WE ARE EXPECTING IS GOING TO -- GRANT. I KNOW THERE ARE TALKS OF THEM LOOKING FOR SPONSORSHIP FOR THE 15,000 THIS

[01:30:03]

>> YES, SIR. ESPECIALLY SINCE THESE ARE NUMBERS WE HAVE BEEN GIVEN OVER THE PAST FEW YEARS, SO THEY ARE KIND OF BUDGETED FOR

ALREADY. >> FOR ADDITIONAL CONTEXT, WITH SOME OF THOSE EVENTS WERE GOING TO BE LOSING -- OBLIGATION TO DO GRANTS FOR THOSE . A LOT OF THOSE. AND AS MUCH AS I LOVE THE DIFFERENTIATION, I HOPE WE CONTINUE TO GET THAT KIND OF UNIQUE EVENTS THAT WERE BROUGHT TO US . A LOT OF TIMES THOSE ARE SOME PRETTY EXPENSIVE EVENTS FOR US TO BE ABLE TO HELP GET HERE IN CLAY COUNTY AND GOING FORWARD. ESPECIALLY WITH OUR NEW FACILITIES WERE TRYING TO UTILIZE WITH OUR MULTI USE FIELDS AND DIFFERENT THINGS LIKE THAT. I'M HOPING EACH ONE BECOMES A LITTLE LESS COSTLY AS WE ARE BECOMING OUR FACILITIES AND OUR AREA. I THINK THE MONEY THAT WE PAY TO BE ABLE TO EARN EVENTS LIKE THIS, ESPECIALLY YOUTH SPORTS AND WHAT NOT, ARE HOPEFULLY NOT GOING TO HAVE TO CONTINUE BEING 30,000 OR SO EACH TIME. SO I THINK WE'RE LOSING SOME OF THOSE THIS YEAR THAT MAYBE WERE A LITTLE MORE EXPENSIVE IN THE FIRST PLACE.

SOME OF THE ONES THAT WERE A LITTLE BIT SCARIER FROM THE SEAT. SOME OF THESE WERE ONE OFFS THE FIRST TIME OR FIRST OR SECOND YEAR. NOT A LOT OF HISTORY. AND I THINK WE HAVE A LOT OF HISTORY HERE. SO IF WE WERE TO GO NORTH OF 25 FOR AN EVENT THAT WE DO KNOW A LITTLE MORE ABOUT, ESPECIALLY IF WE CAN CONTINUE TO ENCOURAGE THEM TO GROW IT, I THINK MOVING THIS ONE -- 35,000 SUPPORT NUMBER THROWING OUT THERE FIRST, I WOULD BE COMFORTABLE WITH UNTIL WE CAN SEE HOW THE REST OF THIS YEAR SHAKES OUT . AND THEN THAT GETS US CLOSER TO WHERE THEY WERE. I CANNOT REMEMBER WHY EXACTLY THE 25 NUMBER WAS OR IF THEY CAME OUT OF THE SINGLE DAY TO TRY TO GET AN EXTRA DAY OUT OF IT, BUT I FEEL MORE COMFORTABLE WITH THEM GETTING A NUMBER SIMILAR TO THAT THAN I DO SOME OF THESE NEW SPORTING EVENTS THAT WE DON'T HAVE SUCH A HISTORY WITH.

>> YES. GO AHEAD. >> YOU ARE ASKING . WE ACTUALLY

MET WITH KIMBERLY PRIOR . >> IS THE MICROPHONE NOT ON?

>> I'M SORRY. CAN YOU HEAR ME NOW? WE CAME TO 25,000 AFTER MEETING WITH KIMBERLY . AND THIS WAS BACK IN OCTOBER AND NOVEMBER TIMEFRAME. 25,000 IS WHAT WE CONSIDERED OUR MAX FOR HIS SIGNATURE SPONSORSHIP. AND THAT SPONSORSHIP WOULD ALSO ALLOW FOR A NAMING RIGHTS FOR ANY OF OUR INTERNAL AMOUNTS. SO ANY OF THAT MONEY THAT GOES TO ATHLETICS -- A BANNER WITH SUPPORT PLAY WOULD BE PUT UP IN THAT AREA . THAT IS HOW WE WERE ABLE TO. THAT IS WHERE THE 25,000 CAME TO BE FOR THE SCOTTISH GAMES.

>> I'M SORRY. I BELIEVE THAT WE DO HAVE AN OUTLINE OR A SUMMARY OF WHAT EACH SPONSORSHIP AND ALL AND HOW WE HAD DRAFTED THAT IN THE COMMITTEE . AND I BELIEVE THAT WAS GOING TO BE PRESENTED

TO THE COMMISSIONERS, RIGHT? >> YEAH. FOR ME, THAT IS ONE THING I THINK IS IMPORTANT TO THINK ABOUT TOO. WHEN YOU SHIFT FROM JUST A GRANT TO A SPONSORSHIP, IF YOU LOOK AT THESE TWO DRAFTS, THE VALUE OF THESE ARE KIND OF VERY DIFFERENT. I THINK THAT THERE IS -- THE FAIR'S LIST IS EXTREMELY LONG, NOT THAT THE SCOTTISH GAMES LIST ISN'T GOOD, BUT THERE'S GOT TO BE SOME CONSISTENCY IF THE COUNCIL WANTS TO DO THE SPONSORSHIP MODEL WHEN WE ARE INVESTING DOLLARS. HOW ARE WE GOING TO SEE THAT RETURN ON THE BACKEND? ONE THING I WILL SAY JUST FROM LISTENING TO EVERYBODY FLESH THIS OUT , IF THERE -- IF THE COUNCIL DOESN'T THINK THERE IS ANY BIG SIGNATURE EVENTS COMING IN THIS BUDGET CYCLE AFTER THESE TWO , IT DOES LOOK LIKE FOR A LOT OF THE OTHER GRANTS THEY ARE ANYWHERE FROM THAT $3000-$10,000 RANGE , WHICH DOES, LIKE YOU SAID, GIVE US SOME RUNWAY, AND WE'RE NOT GOING TO DISAPPEAR AND SAY, WELL, WE CANNOT APPROVE ANYTHING. SO I THINK WE DO HAVE

[01:35:03]

>> YEAH. FOR SURE. TOSHA, CAN YOU STEP UP TO THE PODIUM FOR US TO QUIT ? JUST TELL US A LITTLE BIT ABOUT THE FAIR AND YOUR

SITUATION? >> TOSHA, THE EXECUTIVE DIRECTOR OF CLAY COUNTY FAIR. HERE IN 57 DAYS, NOT THAT WE ARE COUNTING.

WE ARE AN 11-DAY EVENT. 170,000 PEOPLE COME THROUGH OUR GATES.

AND WE ARE SEEING AN AVERAGE OF 8% GROWTH. SOME MORE HOUSES, THE MORE PEOPLE THAT ARE COMING TO OUR FAIR. WE HAD TO ADD AN EXTRA DAY ABOUT TWO YEARS AGO TO KEEP UP WITH THE GROWTH . BECAUSE WE CANNOT FIT THEM WITHIN THE 10-DAY FAIR. SO THAT IS WHY WE WENT TO 11 DAYS. WE PERSONALLY PAY FOR ABOUT 200 ROOM NIGHTS OUT OF OUR OWN BUDGET. WE HAVE PROBABLY ANOTHER TWO 300 ROOM NIGHTS THAT ARE ASSOCIATED WITH THE FAIR. THAT IS OUR FOOD VENDORS, CARNIVAL PEOPLE, ANYONE THAT IS ASSOCIATED WITH THE FAIR. THEY MIGHT BE GETTING A HOTEL ROOM. ALSO FAIR VISITORS WERE KIND OF POPULAR IN THE FAIR INDUSTRY AND PEOPLE WANT TO COME DOWN AND SEE WHAT CLAY COUNTY FAIR FLORIDA IS DOING. SO WE HAVE A BUNCH OF PEOPLE COMING AND VISITING US THAT ACCOUNTS FOR THE REST OF THE HOTEL ROOMS. AND THEN WE TALKED TO THE TOURISM DEPARTMENT. A SIMILAR SITUATION AS SCOTTISH GAMES ABOUT ADVERTISING FOR THE TDC. WE WILL HELP YOU GET THE WORD OUT FOR YOUR APP. WE HAVE 170,000 MOSTLY LOCAL PEOPLE. SO WE CAN HELP YOU GUYS WITH OUR JUMBOTRONS AND OUT ON THAT.

>> AWESOME. >> I ALSO HAVE MORE NEWS, WHICH I THINK YOU GUYS WILL BE EXCITED ABOUT. IF MY BOARD IS LISTENING, I'M SORRY. I DON'T KNOW IF THIS IS PUBLIC, BUT HERE WE GO.

MY BOARD VOTED. WE WILL BE BRINGING ON NEW EVENTS OUTSIDE OF THE FAIR. SO WE WILL BE STARTING THAT AS SOON AS THE FAIR IS DONE. SO BE LOOKING FOR MORE EVENTS COMING TO CLAY COUNTY COURTESY OF -- I THINK WE ARE NAMING OURSELVES . THERE WILL BE THE CLAY COUNTY FAIR ASSOCIATION AND IN CLAY EVENTS.

>> OR ANY OF THOSE EVENTS SIGNATURE EVENTS?

>> NO. ONE OF THEM EVENTUALLY WILL ONCE I GET SPACE ON THE FAIRGROUNDS, HOWEVER, I DON'T HAVE THAT SPACE YET. BUT HANG

TIGHT. >> THAT IS GOOD NEWS THOUGH.

>> THANK YOU FOR YOUR SUPPORT. I GUESS WE WILL SEE MOST OF YOU AT

THE FAIR IN A COUPLE DAYS. >> IT IS COMING QUICK. IT'S ALL RIGHT. ANY FURTHER COMMENTS THAT ANYBODY HAS ABOUT THE CURRENT ASKS THE 45 FOR THE FAIR AND 25 FOR THE SCOTTISH GAMES? I HAVE HEARD SOME OTHER COMMENTS THAT MAY BE INCREASING A LITTLE BIT -- LET'S START OFF WITH THE FAIR . I THINK THAT ONE CAN MOVE ALONG, RIGHT? AND THEN I DON'T DISAGREE. BUMPING UP THE SCOTTISH GAMES THIS YEAR . WE WILL SEE HOW IT DOES.

>> START WITH THE FAIR. WE ARE VOTING ON THIS, CORRECT?

>> YES, SIR. >> SO IF WE'RE GOING TO START WITH THE FAIR -- OFFER A MOTION THAT WE GRANT THE 45,000 SPONSORSHIP . I DON'T HAVE MUCH TO ADD HERE . WE CAN HAVE STAFF WORK WITH THEM IF THERE ARE ANY ISSUES. AND THEN I DON'T SEE AN ISSUE INCLUDED IN THIS GRANT TO REQUIRE THE MATCH FROM WHAT I UNDERSTAND, ESPECIALLY WITH THE FAIR. THEY HAVE THEIR OWN MARKETING THAT FAR EXCEEDS THE MAX REQUIREMENTS ANYHOW, SO I DON'T SEE -- TO APPROVE THE $45,000 FOR THE CLAY COUNTY FAIR. DO WE HAVE ANY DISCUSSION ON THAT? ALL IN FAVOR OF THE MOTION, PLEASE SIGNIFY BY SAYING AYE . AYE. ANY OPPOSED? OKAY. IT IS APPROVED, 9-0.

STEPHANIE, JUST FOR -- LIKE YOU SAID WITH THE BULLET POINTS, I WOULD JUST ASK THAT OUR STAFF STAYS ON TOP OF MAKING SURE THAT WE ARE GETTING WHAT WE GOT THERE IN THE CONTRACT. I KNOW TOSHA WILL BE GOOD FOR IT. STAY ACCOUNTABLE ON THAT PLEASE .

LET'S MOVE ON TO THE $25,000 WITH THE SCOTTISH GAMES.

>> MR. CHAIR, MY FIRST TIME HERE. I JUST HAD A QUESTION FOR THE SCOTTISH GAMES. YOU SAY YOU WENT FROM 40 TO 25.

>> COME BACK UP. SORRY. >> THE 25 WAS BECAUSE OF THE

SCORING , I WAS THINKING. >> BECAUSE OF THE COMMITTEE LIMITS WE HAD PLACED ON SPONSORSHIPS OUTSIDE . WE NEED

[01:40:02]

SUMMARY -- >> SIR, YOU MIGHT BE ABLE TO HELP. CAN YOU EXPLAIN WHEN THIS COUNCIL WENT TO THE SPONSORSHIP MODEL HOW THAT CHANGED IN TERMS OF JUST ASKING FOR A GRANT VERSUS SPONSORSHIP ? BECAUSE I THINK THAT IS WHAT WE ARE

TALKING ABOUT. >> SO THESE BULLET POINTS WERE BASED ON CONVERSATIONS THAT KIMBERLY MORGAN HAD WITH THE EVENT ORGANIZERS. IT WAS NEVER REALLY BROUGHT TO THE BOARD TO MAKE DECISIONS ON HOW THE SPONSORSHIP WAS GOING TO BE DONE. IT WAS JUST KIND OF US MOVING FROM THE LOWER GRANT AMOUNTS TO SPONSORSHIP AMOUNTS.

>> HE WAS ASKING , ARE YOU TALKING ABOUT THE ASK FROM 40 TO

25? >> MY NUMBER ONE CONCERN IS , HE SAID HE HAD 40 AND HE SUBMITTED RECEIPTS FOR 80. SO HE WENT FROM 80,000 DOLLARS EVENT THAT YOU HAVE TO PAY. HE WENT DOWN TO 25.

MY CONCERN AND MY QUESTION IS, HOW DOES THAT AFFECT YOUR EVENT? YOU HAVE BEEN HERE FOR 20 YEARS.

>> IT WILL AFFECT US. WE HAVE CORPORATE SPONSOR LEVELS AND THE BOARD DECIDED THAT WE NEEDED TO RAISE THE LIMIT ON THE LEVELS AND RAISE THE CORPORATE LEVELS FROM PLATINUM TO A DIAMOND WITH CERTAIN AMOUNTS BECAUSE WITH THE CHANGING OF THE GRANT APPLICATION AND THE CEILING THAT WAS PUT ON IT AND THE ADDITIONAL REQUIREMENTS THAT WE HAD TO MEET TO GET CERTAIN PARTS AND MONIES LIKE $5000 AND STUFF LIKE THIS , KIMBERLY MORGAN PROPOSED THAT WE DO SPONSORSHIPS , WHICH WE HAD MENTIONED TO HER, AND SHE WAS THE ONE THAT PUT OUT THE $25,000 OF THE SPONSORSHIP. WELL, $25,000 IS BETTER THAN NO DOLLARS. AND SO WE CAN USE THAT TOWARD -- WE'VE ALREADY GOT OUR ADVERTISING AND EVERYTHING OUT.

THOSE OF YOU MIGHT HAVE SEEN SOME ON CLEAR CHANNEL BILLBOARDS. IT IS VERY EYE-CATCHING. IT IS THE LOUD MACLEOD YELLOW. BUT WE ARE MAKING DO WITH IT. BUT THAT IS WHAT WAS SAID. $25,000. AND THE CEILING ON THE GRANT HAD BEEN $25,000 PER THE PREVIOUS YEAR I THINK THE CEILING WAS, LIKE,

60,000. ON THE ATHLETIC GRANT. >> I DO HAVE SOME ADDITIONAL

CONTACTS. I'M REMEMBERING NOW. >> WE ARE TRYING TO AS WE HAVE THE SPORTS FIELDS, WE ARE TRYING TO HAVE OUR SPECIAL EVENTS GRANT TO MAKE IT SIMPLE. WHAT WE ARE TRYING TO FIGURE OUT IS HOW TO MAKE SURE, ESPECIALLY WHEN WE ARE GETTING A LOT OF FIRST-TIME SUPPORTING EVENTS WITH AIRSTREAM AND THE NEW MULTIUSE FIELDS AND THINGS LIKE THAT. WE NEEDED TO HAVE A MEASURABLE WAY TO MAKE SURE WE WEREN'T OVEREXPOSING OURSELVES GIVING OURSELVES TOO MUCH MONEY FOR A FIRST-TIME EVENT. WE NEED TO COME UP WITH MEASURING PARAMETERS, WHICH WE DID. HOW WE ARE MEASURING AND DOING FIVE-ROOM NIGHTS AND THINGS LIKE THAT. TAKING THE FAIR BECAUSE WHILE CREATING THOSE PARAMETERS TRYING TO LIMIT OURSELVES AND GOING TO A FIRST-YEAR EVENT, WE WERE KIND OF CUTTING THEM OFF AT THE KNEES. SO THEN BECAUSE THEY DON'T GENERATE THE SAME ROOM NIGHTS THAT MAY BE THE SPORTING EVENTS WERE OR MAYBE BECAUSE IT IS A SINGLE DAY EVENT OR THINGS LIKE THAT, IT WAS HARD TO CREATE AN ALGORITHM THAT SCORED THEM ACCURATELY KNOWING THAT THEY HAVE ADDITIONAL VALUE .

>> PROVEN SUCCESS. AND THAT IS WHERE WE WANTED TO TAKE. AS SOON AS WE TOOK THE SCOTTISH GAMES AND THE FAIR OUT OF THAT SPORT EVENT, ALL OF IT MADE A LOT MORE SENSE AS FAR AS HOW WE CAN -- BECAUSE OUR THING GOING FORWARD IF WE TRY TO ESTABLISH $250,000 A YEAR GRANT BUDGET BUT WE HAVE THE NEW MULTIUSE FIELDS COMING ONLINE AND THEY ARE STARTING TO HAVE EVENTS OUT THERE, WE NEEDED TO KNOW HOW WE PROTECT OURSELVES AND PUT A LIMIT ON THE SPORTING EVENTS SO THAT WE DON'T BLOW IT $250,000 BUDGET IN THE FIRST QUARTER OF THE FISCAL YEAR. SO BY REMOVING THEM FROM THAT SCORING ALGORITHM AND NEGOTIATING THEM SEPARATELY -- THERE WASN'T REALLY ANY DISCUSSION NECESSARILY ON WHAT YOUR GRANTS ARE GOING TO BE DURING OUR GRANT APPROVAL MEETINGS. IT WAS JUST THAT WE NEEDED TO SET THEM ASIDE, COME BACK, AND RENEGOTIATE THEM SEPARATELY. I DO REMEMBER SOME HISTORY WITH THE SCOTTISH GAMES. THEY USED TO BE PRETTY CONSISTENTLY IN THE $25,000 RANGE. THEN I THINK AS SOON AS THEY SWITCHED OVER TO SPORTS MAYBE TWO OR THREE YEARS AGO, IT DID GO UP TO THE GREATER AMOUNT OF THE TWO. THAT IS WHEN THE

[01:45:02]

>> THAT IS CORRECT, MR. KELLY. WE HAD A TDC COMMITTEE, AND WE CAME UP WITH SOME SCORING SHEETS FOR DIFFERENT TYPES OF EVENTS AND STUFF AND WE DID PULL THESE TWO SIGNATURES OUT. WE HAVE A HIGH-IMPACT SIGNATURE EVENT GRANT FUNDING. AND THERE IS A SHEET THAT HAS ALL THE GUIDELINES ON IT. WE DID PUT ON THERE A MAX OF $20,000 . THERE WERE DIFFERENT CRITERIA. MINIMUM OF 1000 PEOPLE NEED PERIODS WHERE THE NEED. DATES. AND THEN WE ALSO HAD A WAY TO SCORE EXTRA POINTS IF YOU HAD MULTIPLE DAYS AND MORE THAN THE 1000 PEOPLE AND STUFF LIKE THAT. SO I THINK THAT IS WHERE KIMBERLY USED THIS GUIDELINE. AND THIS IS A FIVE-PAGE GUIDELINE . BUT SHE USED THIS AND THAT IS HOW SHE CAME UP WITH THE 25. YOU KNOW, I DON'T KNOW THAT WE WOULD WANT TO VARIANT TOO MUCH. WE ALSO LEFT OURSELVES THE WIGGLE ROOM TO CHANGE THE AMOUNT. BUT GOING FORWARD, I THINK WE PROBABLY NEED TO STAY WITH THE GUIDELINES OR GO BACK TO COMMITTEE AND SEE

WHY WE WANT TO CHANGE THEM. >> THAT IS A GOOD POINT. AND I THINK ALSO LIKE YOU HAVE MENTIONED, WHEN YOU KNOW SOMETHING WORKS AND YOU KNOW IT IS A PROVEN SUCCESS AND THAT IS WHERE THE GUIDELINES RESTRICT YOU SOMETIMES A LITTLE BIT . BUT I DO LIKE THE GUIDELINE FOR SURE.

>> LOOKING AT PAGE 53 OF THE AGENDA HAS WHAT WE DECIDED ON WITH THE SPECIAL EVENTS AND SPORTING EVENTS. THOSE STILL WORK GOOD. THEY JUST DIDN'T WORK GOOD FOR THIS ONE IN THE FAIR. SO I STILL THINK THAT THAT PAGE WORKS GOOD. I WOULD LIKE TO SEE IF THIS DOES WORK RIGHT. -- GRANT IDEAS ARE A GOOD IDEA. SO

WE ALREADY TOOK UP A VOTE ON IT. >> BACK TO MR. RANGERS. DOES THAT ANSWER YOUR QUESTION MAY BE?

>> I WON'T BEAT A DEAD HORSE . LOGICALLY BUSINESSWISE IF YOU HAVE 20 YEARS LESS AMOUNT. I JUST WONDER . I'M NOT SAYING HE WOULD. NO. HE DOESN'T HAVE LOTS OF HOTEL ROOMS. HE HAS BEEN HERE 20 YEARS. THAT WAS JUST

>> GOTCHA. >> WE DO LIKE WHERE WE ARE AT.

>> WE LIKE YOU HERE TOO. >> ANY OTHER COMMENTS? OKAY. SO WE CURRENTLY DON'T HAVE ANY MOTIONS. I'M LOOKING FOR A

MOTION REGARDING THIS. >> THE FAIR. SCOTTISH GAMES. WE

HAVE NOT HAD A MOTION YET. >> AGAIN, I DON'T MIND OFFERING THE MOTION FOR THE INCREASE, NOT THAT I RECOMMEND 35,000 -- THE MATCH PART. AGAIN, I THINK THAT WE CAN -- THEY SAID THEY HAD RECEIPTS FOR 80,000 LAST YEAR. SO THAT REQUIREMENT DOESN'T SOUND LIKE IT WOULD TIE THEIR HANDS TOO MUCH. AT THIS TIME AS FAR AS THE MARKET EXPEND. OTHER ASPECTS OF THE OPERATION .

>> IS THAT A MOTION? ALL RIGHT. SO WE HAVE A MOTION TO GRANT 35,000 TO THE SCOTTISH GAMES. WE HAVE A SECOND?

>> I WILL SECOND THAT. >> ALL RIGHT. SECOND BY BRIAN

KNIGHT. >> I WOULD JUST SAY THAT WE HAVE GOT ALL THE CRITERIA THAT WE PUT TOGETHER WITH THE TDC COMMITTEE.

THE GRANT COMMITTEE. I WOULD ANTICIPATE US GOING IN THAT DIRECTION SINCE THAT IS ALREADY GOING TO THE BOARD FOR APPROVAL.

SO I WOULD JUST SAY THAT IN THE FUTURE I WOULD PROBABLY EXPECT THAT 20 OR 25,000 . AND HOPEFULLY WE CAN GET IT UP TO A MULTI-DAY EVENT WHERE IT IS NOT EVEN A QUESTION OF GIVING OUT

40,000 EVERY YEAR. >> OKAY.

>> ANY FURTHER --

>> WHAT IS OUR BOTTOM DOLLAR NOW?

>> IT WOULD BE 77,000. INSTEAD OF 87.

[01:50:04]

>> AND LIKE YOU HAVE HEARD, THE DIFFERENT AMOUNTS WE SAW WITH THE FAIR. IT IS OBVIOUS THE GROWTH POTENTIAL -- THEY ARE WORKING BY ADDING ADDITIONAL DAYS, ADDING ADDITIONAL GRANTS AND PROMOTIONS. THAT DOES BRING . ALSO STILL SEPARATES ITSELF FROM THIS OTHER SIGNATURE EVENT ALSO. BOTH OF THEM ARE HIGH-QUALITY EVENTS, BUT I DO THINK THE FAIR CERTAINLY MAKES ME FEEL BETTER GOING FORWARD ABOUT LOOKING AT THAT HIGHER LIMIT BECAUSE OF THE FACT THAT EVERY YEAR IT LOOKS LIKE THEY ARE TRYING TO CREATE MORE TRAFFIC, MORE VISITORS OVER A LONGER PERIOD OF TIME DURING THAT MONTH. LIKE I MENTIONED EARLIER WITH THE TAX DOLLAR REVIEW OF HOW THOSE CAME IN, APRIL'S IS SIGNIFICANTLY HIGHER THAN BOTH MONTHS BOTH BEFORE AND AFTER, WHEREAS THE FEBRUARY ONE SO FAR I DON'T SEE AS A SIGNIFICANT CHANGE FROM THE PRIOR MONTH.

>> YEAH. ONE THING I WOULD SAY TOO IS , I AM IN YOUR BOAT A LITTLE BIT AS FAR AS, I DON'T LIKE NOT HAVING THE BEANS TO DISTRIBUTE HERE. I DO THINK CLAY COUNTY ARE KIND OF IN A TRANSITION PERIOD. WE ARE SLOWLY BUT SURELY STARTING TO GET MORE AND MORE AND MORE, WHICH IS GOOD, WHICH WILL EVENTUALLY GIVE US LEVERAGE TO BE ABLE TO SAY, IF YOU DON'T GET ROOM NIGHTS, IT'S GOING TO BE REALLY HARD TO GET MONEY. SO I THINK RIGHT NOW WHERE WE ARE AT IN THE TRANSITION, BEING GOOD PARTNERS WITH THE FAIR AND SCOTTISH GAMES IS IMPORTANT BECAUSE THEY ARE SUCH SUCCESSFUL EVENTS. BUT AS WE CONTINUE TO GO DOWN THE ROAD AS THIS COUNCIL, I THINK THAT PEOPLE ARE GOING TO HAVE MORE OF A BURDEN TO BRING THOSE ROOM NIGHTS TO THEIR REQUESTS TO GET MORE DOLLARS. SO. ANY FURTHER DISCUSSION? ALL RIGHT. GO AHEAD.

>> I AGREE. I THINK WE HAVE THIS CONVERSATION LAST YEAR. THEY WERE WARNED AND TALKED TO IN OCTOBER. THAT IS IN A SHORT TIME. I THINK WE HAVE TO TAKE THAT INTO THOUGHT OF HOW THEY CHANGE THEIR BUSINESS PLAN. NOW THIS MOVES ON. THEY HAVE A YEAR.

AND WE CAN FIGURE IT OUT WHEN WE CONTINUE TO FIGURE IT OUT TOGETHER AND TALK ABOUT. YOU CAN SEE BY THE NUMBERS. AND PRODUCERS AT THE EVENT TO REALLY TALLY UP. THAT IS GOING TO BE CONSIDERED . SO I THINK IT IS A FAIR CONSIDERING THE TRANSITION THAT IS HAPPENING. YOU ARE RIGHT WITH THE GROWTH IN THE COUNTY.

SO, YEAH. WE HAVE TO THINK ABOUT THAT. SHORT-TERM, SO I THINK WE HAVE TO WORK WITH WHAT WE HAVE GOT AND PREPARE FOR NEXT YEAR.

>> ANY FURTHER COMMENTS? ALL RIGHT. MOTION ON THE FLOOR IS TO APPROVE $35,000 FOR THE SCOTTISH GAMES . ALL IN FAVOR OF THE MOTION, PLEASE SIGNIFY BY SAYING AYE. AYE. ANY OPPOSED? MOTION CARRIES. THANK YOU, SIR. THANK YOU, GENTLEMEN, FOR COMING.

>> WE THANK YOU A LOT. LOOK FOR ME AT THE GAMES. I WILL BE THE GUY IN THE KILT LOOKING LIKE I HAVE LOST MY MIND. THANK YOU SO

[10.  2024 Hometown Holiday TDC Grant Request (S. Lamb)]

MUCH. >> THANK YOU, SIR. MOVING ON TO ITEM NUMBER 10 , THE HOLIDAY TDC REQUEST FOR HOMETOWN HOLIDAY.

>> OKAY. BACK TO OUR GRANT REQUESTS. NOT A SPONSORSHIP. SO THIS IS FOR TOWN OF ORANGE PARK. THIS IS FOR AN EVENT THAT HAS ALREADY PASSED. UNFORTUNATELY THEY WERE UNABLE TO FILL OUT AN APPLICATION FOR THE GRANT BEFORE THIS EVENT BECAUSE WE WERE IN THE PROCESS OF GOING TO THE NEW GRANTS. SO I DID SCORE THIS ONE WITH BOTH GUIDELINES. THIS IS AN EVENT THAT RECEIVED A GRANT MULTIPLE TIMES . IT IS A RECURRING EVENT. IT HAPPENS EVERY YEAR. THEY ARE ASKING FOR $3500. THAT IS THE AMOUNT THEY RECEIVED THE PAST FEW YEARS . EMILY IS HERE TO SPEAK ON IT IF YOU HAVE ANY QUESTIONS. OKAY. SO HERE IS THE SCORING WITH THE CURRENT SCORING, WHICH IS THE OLD WAY. THEY DID SCORE 100%. SO STAFF WOULD SUGGEST $3500. THE NEW SCORING BASED ON THOSE GUIDELINES . STAFF RECOMMENDATION WOULD BE $3100.

>> STEPHANIE, THIS WAS THE APPLICATION WAS INTERNING BECAUSE THIS WAS DURING THE TRANSITION PERIOD. YES, SIR. BY NO FAULT OF -- IT WAS JUST KIND OF THAT IN BETWEEN.

>> ON THE ORIGINAL BUDGETED AMOUNTS FOR THE 24-25 BUDGET ,

WAS THIS IN THEIR? >> YES, SIR. THIS IS A RECURRING

[01:55:05]

>> OKAY. SO FOR INSTANCE, WHAT I'M SAYING IS, IF WE JUST DROP DOWN TO 77,000 , IS THIS AN ADDITIONAL 3500?

>> NO, SIR. THAT WAS ALREADY INCLUDED. WE CAN GO BACK TO THAT

IF YOU WOULD LIKE. >> OKAY.

>> FOR THE 35. FOR THEIR FULL ASK. GO AHEAD.

>> SCORING. >> YES, SIR. WITH THE NEW

GUIDELINES. >> ON THE BUDGET, CAN WE PUT WHAT THE NEW SCORING WOULD BE AND NOT WHAT THE ASK IS? I'M

JUST SAYING GOING FORWARD. >> GOING FORWARD , THERE REALLY WON'T BE AN ASK BECAUSE THERE IS JUST FOUR BULLET POINTS THAT THEY WILL BE SCORED ON. SO IT IS REALLY JUST THEIR NUMBERS THEY ARE GIVING US. THAT IS HOW THEY WILL BE.

>> SO THE BUDGET QUESTION I JUST HAD WAS, FOR THIS ITEM AND THE NEXT ITEM , THOSE HAVE ALREADY BEEN DEDUCTED.

>> BOTH GRANTS ARE ASKING FOR 3500.

>> YOU GOT TO TURN YOUR MICROPHONE ON. SORRY. SAY THAT

AGAIN. >> SO BOTH GRANTS ARE ASKING FOR 3500. SO IT IS ALREADY TAKEN OUT OF THE 250,000.

>> GOTCHA. >> AND THE ONLY CONFUSION I SEE -- I THINK THE SCORING STILL WORKS ON BOTH OF THESE AND THINK THAT IT IS STILL GOOD AGAIN TO HAVE VERIFIED MEASURABLE WAY WE ARE CALCULATING THE WAY IT WAS BEFORE. SO CONFUSING. FOR EXAMPLE, RATHER THAN AN EVENT TO GROW AND IMPROVE IN ROOM NIGHTS, ALL THEY HAD TO DO IS INCREASE THEIR ASKING THEY GET A HIGHER PERCENTAGE WILL GET THE SAME PERCENTAGE OF A HIGHER ASK. AND THAT IS WHAT WE WERE TRYING. THIS SIMPLIFIES IT SO MUCH MORE . THE ONLY THING THAT IS A BIT CONFUSING -- THE NEW SCORING LINE YOU HAVE ON BULLET .4. ON THE SCORING SHEET ON PAGE 53, IT IS ONLY 1000. SO IT IS THE MAXIMUM THAT THEY GOT FOR THAT .

BECAUSE IT LOOKS ON THERE THAT THEY GOT A PERCENTAGE OF 2500, BUT THEY DID ACTUALLY GET THE MAXIMUM. THAT IS THE ONLY THING I WAS LOOKING AT THAT WAS CONFUSING. WHY DID THEY GET A PORTION OF 2500? I THINK THAT WAS JUST CONFUSING ME. I DO THINK THAT 3500 WAS PROBABLY FIRST TIME WE EITHER HADN'T ACCEPTED THE NEW SCORING AT OR HADN'T STARTED USING THE NEW SCORING YET SINCE THESE EVENTS HAPPENED LAST YEAR RIGHT AT THE BEGINNING OF THE FISCAL YEAR.

>> YES, SIR. SO WE WENT WITH THE GUIDELINE OF ANY EVENT HAPPENING BEFORE 2025 . ANYTHING HAPPENING AFTER JANUARY 1ST, 2025 --

>> >> A MOTION BY MR. KNIGHT .

>> WHEN WILL THE BOARD APPROVE THE NEW SCORE SHEETS?

>> THEY HAVE ALREADY GONE TO THE BOARD OF COUNTY COMMISSIONERS.

>> WHY WOULD WE NOT GO WITH THE NEW SCORESHEET RECOMMENDATION ?

>> I THINK IT IS BECAUSE THIS EVENT WAS BEFORE .

>> WITH THE UNDERSTANDING NOW MOVING FORWARD ON THAT

SCORESHEET. >> UNDER THE NEW SCORING.

>> ALL RIGHT. ANY FURTHER DISCUSSION? ALL RIGHT. THE

[11.  2024 Moosehaven Chili Cook-off TDC Grant Request (S. Lamb)]

LOT LIKE THE PREVIOUS ONE. >> IT IS ALMOST IDENTICAL. THE ONLY DIFFERENCE IS I DO HAVE THE REPORT FOR MOOSEHAVEN . SO I HAVE SOME GOOD NUMBERS FOR THEM. THEY HAD 2000 OUT OF COUNTY VISITORS AND THEY ALSO PRODUCED 180 ROOM NIGHTS. THEIR ASK IS FOR $3500 JUST LIKE TOWN OF ORANGE PARK. AND WE DO HAVE A

REPRESENTATIVE TO SPEAK ON IT. >> GOOD EVENING. HOW ARE YOU? I HAVE TRIED SO HARD NOT TO RAISE MY HEAD LIKE I WAS IN SCHOOL. I

[02:00:03]

WE ACTUALLY HAVE OUR TWO EVENTS -- JULY 24TH AT BRUCE AVON. OUR CHILI COOK-OFF PREVIOUSLY APPROVED THE SIGNATURE EVENTS FOR THIS COUNTY BECAUSE THEY ARE BIG. JULY 4TH RENTS ANYWHERE BETWEEN 12 AND 20,000 PEOPLE IN A GIVEN YEAR DEPENDING ON THE YEAR. THIS PAST YEAR WE ESTIMATE LOW, BUT THE POLICE TELL US ABOUT 15,000 . WE LIKE TO SAY ABOUT 12 JUST BECAUSE WE WANT TO MAKE SURE WE ARE NOT TRYING TO OVERREACH OURSELVES . OUR CHILI COOK-OFF CONTINUES TO GROW. IT WAS APPROVED AS A SIGNATURE EVENT BECAUSE ORIGINALLY WE TALKED TO KIMBERLY AND WE TALKED TO THE COUNCIL AT THE TIME I WAS ON IT. WE WANTED TO TRY TO GET THE WORLD CHILLY COMPETITION INTO CLAY COUNTY. THE WORLD CHILLY COMPETITION IS 150,000 PEOPLE PER DAY OVER A THREE-DAY PERIOD. WHEN WE TALKED TO THE TOWN OF ORANGE PARK INFRASTRUCTURE -- WE DON'T HAVE THAT. THE POLICE AND FIRE SAID, THERE IS NO WAY WE CAN ACCOMMODATE THAT. WE DON'T HAVE THE MANPOWER. AND SO EVEN THOUGH KIMBERLY KEPT SAYING, WE CAN DO IT , OUR EXECUTIVE DIRECTOR SAID, THERE IS NO WAY WE CAN DO THAT.

>> THE EVENT IS AMAZING. I SAW ALL OF THE STATE FLAGS. TO ME, IT IS A NO-BRAINER FOR THE FULL ASK FOR $3500.

>> WE GOT A MOTION TO APPROVE THE 3500.

[02:05:02]

>> THANK YOU VERY MUCH. >> MR. DIAZ WAS THE SECOND. ANY FURTHER DISCUSSION? I DON'T THINK SO. ALL IN FAVOR, ACKNOWLEDGED BY SAYING AYE. AYE. ANY OPPOSED? 9-0. THANK YOU. ALL

[12.  Budget Review/Business Plan Review (S. Lamb)]

BUSINESS PLAN REVIEW . >> THIS IS ANOTHER DOCUMENT THAT WE PRESENT AT EVERY MEETING. YOU WILL HAVE ACCESS TO IT. IT IS OUR FULL BUDGET. I'M NOT GOING TO GO LINE BY LINE BECAUSE IT IS VERY CONFUSING. A LOT OF INFORMATION. AND THEN WE DO HAVE OUR STRATEGIC OUR YEAR. THE TOURISM BUSINESS PLAN. AGAIN, YOU WILL HAVE A COPY OF THIS. I'M NOT GOING TO READ EVERY LINE. SOME OF THE MAIN THINGS I WANT TO POINT OUT OVER THE NEXT FIVE YEARS OUR GOAL IS TO -- THIS IS BASED ON THE COUNTY STRATEGIC PLAN TO BRING 20 NEW EVENTS -- MULTI-DAY EVENTS TO THE COUNTY. 2024 LAST YEAR WE HAD 11 EVENTS. SO FAR FOR 2025 WE HAVE 12 NEW EVENTS SCHEDULED. NOT ALL OF THEM ARE ASKING FOR GRANTS. THERE ARE NEW EVENTS COMING TO CLAY COUNTY . WE HAVE SOME GREAT NEW MARKETING TACTICS, WHAT YOU HEARD IN BOTH PRESENTATIONS. ARTS AND CULTURE INITIATIVES . AGAIN, THERE IS MARKETING GOING WITH THAT. COMMERCIAL DEVELOPMENT. WE HAVE LONG-TERM . THE TOURISM PROMOTION IS GOING TO BE OUR DIFFERENT SOCIAL MEDIA PUSHES . OUR LEISURE CAMPAIGN. OUR LOCAL CAMPAIGN. THOSE ARE IN OUR TOURISM PRESENTATION. WE ARE WORKING ON THE VISITOR CENTER. WE ARE MAKING GREAT STRIDES.

THIS PAST WEEK WE HAVE DONE A LOT. VERY PROUD OF THAT. WE ARE ALSO CREATING OUR BRANDING GUIDELINES TOO. I AM SURE WE WILL BE PRESENTING THOSE IN THE NEXT MEETING. AND THEN AGAIN JUST LOOKING AT THE COUNTY STRATEGIC PLAN. I KNOW THAT IS A LOT OF INFORMATION IN A SHORT AMOUNT OF TIME. ARE THERE ANY

QUESTIONS? >> I HAVE A QUESTION. MOVING FORWARD FOR THE YEAR, I KNOW THAT ALLEN SAID WHAT HE SAID , AND I KNOW THAT WE HAVE A NEW ALLEN . HOW DO YOU SAY IT?

>> NOT YET, ACTUALLY. >> OKAY. I DIDN'T KNOW. I AM JUST LOOKING AT THE SALES PLAN. THE STRATEGIC SALES PLAN.

>> KAREN, COME ON UP. KAREN FROM PURCHASING. I WILL HAVE HER GIVE A BRIEF PRAYER THAT WILL BE APPROPRIATE.

>> HELLO. GOOD AFTERNOON. I AM KAREN SMITH, THE PURCHASING DIRECTOR FOR THE COUNTY. AS YOU KNOW, THE CURRENT AGREEMENT WITH VENTURES WAS EXPIRING . IT EXPIRED JANUARY 31ST. OUR POLICY SAYS THAT WE CAN ONLY DO 21-YEAR RENEWALS PAST THE INITIAL TERMS. SO WE HAD TO GO BACK OUT TO BID AND RECEIVE FOUR PROPOSALS.

RACONTEURS . SEVEN LIGHTS. AIRSTREAM ADVENTURES. AND ADD UP. SUBMITTED PROPOSALS . THE BOARD MADE THE DECISION -- BOARD OF COUNTY COMMISSIONERS MADE THE DECISION TO BRING THE TOP THREE IN FOR PRESENTATIONS. SO PRESENTATIONS WERE GIVEN AT THE JANUARY 14TH BOARD MEETING . THE TOP THREE FROM THAT . THE RACONTEURS WAS RANKED NUMBER ONE. SO RIGHT NOW WE ARE NEGOTIATING THE CONTRACT WITH THEM. AND THAT WILL COME BACK TO THE BOARD HOPEFULLY FEBRUARY 25TH FOR APPROVAL SHOULD WE BE ABLE TO NEGOTIATE A CONTRACT . QUESTIONS FOR THAT?

>> NO. THANK YOU. >> THANKS FOR THE UPDATE.

>> WE ARE LOOKING FORWARD TO ANY SPORTING EVENTS THEY ARE READY TO BRING TO CLAY COUNTY. SO WE ARE HOPING THAT NUMBER GROWS FROM 12 TO BEYOND TO GET TO THAT 20-EVENT GOAL THAT WE HAVE.

>> SO THEY ARE ACTIVELY ATTENDING AND WILL BE ABLE TO

ATTEND EVENTS LIKE AIRSTREAM? >> YES, MA'AM. SO THEY SHOULD BE BRINGING EVENTS IN JUST LIKE AIRSTREAM.

>> SO WHEN DID AIRSTREAM AND, AND WHEN DOES THE NEW START? HOW MUCH OF A GAP ARE WE LOOKING AT?

>> AIRSTREAM'S ACCOUNT -- I'M SORRY. THEIR CONTRACT ENDED JANUARY 31ST OF 2025. SO WE ARE HOPING TO HAVE A CONTRACT FINISHED AND APPROVED BY THE END OF FEBRUARY THIS YEAR. SO WE

WILL JUST BE WITHOUT A CONTRACT. >> IF I COULD ADD, EVEN THOUGH

[02:10:04]

>> JUST FOR THE GOOD OF THE COUNCIL, I CAN ALSO AT OUR NEXT COUNTY COMMISSION MEETING SPEAK WITH OUR PARKS DIRECTOR JUST TO ENSURE THEY ARE WORKING TOGETHER WITH TOURISM TO KIND OF KEEP THE BALL ROLLING WHILE WE ARE WAITING ON THE PROCESS.

>> MY QUESTION ABOUT -- BECAUSE I KNOW WE HAVE SO MANY MONTHS INAUDIBLE ] HAS ANY OF THAT CHANGED AT ALL ? IT SEEMS LIKE WE ARE OFF THEN WE ARE ON FOR THE REGIONAL PARK.

>> WE ARE STILL WITH THOSE NUMBERS NOW. THAT WILL BE DISCUSSED BETWEEN OUR NEW SPORTS MARKETING GROUP AND PARKS AND REC . SO THAT IS SOMETHING THAT IS IN THEIR AGENDA TO DISCUSS.

>> CHARLIECAN TALK TO US. >> GOOD EVENING. I AM CHARLIE, ASSISTANT COUNTY MANAGER . THERE IS NO RESTRICTION ON TIME FOR THE FIELD'S AVAILABILITY. EVERYTHING WILL BE REVIEWED BY MYSELF AND THE COUNTY MANAGER . IT WILL LIKELY BE APPROVED. SO WE ARE NOT GOING TO HAVE ANY DELAYS.

>> THANK YOU. ANY FURTHER QUESTIONS OR DISCUSSION?

>> ONE -- NOT NECESSARILY ON THAT TOPIC BUT KIND OF ON THE PREVIOUS TOPIC. IT DOES APPLY AS FAR AS OUR STRATEGIC PLAN GOES.

ALREADY HEARD ONE EXAMPLE IN OUR LAST GRANT PROPOSAL THERE. FOLKS THAT ARE EYEBALLING THE SIGNATURE SPONSORSHIP THING. I WOULD ENCOURAGE BASED ON THE ACTION WE TOOK . I WOULD ENCOURAGE RATHER THAN ADDING MORE SIGNATURE SPONSORSHIPS GOING FORWARD TO TAKE ANOTHER LOOK AT MAYBE RAISING THE LIMIT ON THE ROOM NIGHT PORTION OF THE SPECIAL EVENT GRANT THING. I JUST DID A LITTLE MATH AND EVERYTHING ON THAT IF INSTEAD OF CAPPING IT AT THE 100 ROOM NIGHTS IF WE TOOK IT TO 250 ROOM NIGHTS AND USED THE $50 PER ROOM NIGHT MEASURING , IT STILL GIVES US A MEASURABLE LIMIT FOR HOW TO GROW THAT. THEN IT ALSO PROTECTS US IN THE OTHER EXAMPLE WHERE WE HAD IT SCORE 30 -- AND IT ONLY DIDN'T MAKE IT BECAUSE IT DID NOT MEET THE ROOM NIGHT REQUIREMENT THAT WE HAD. SO I THINK IT STILL WORKS IN THAT CASE, BUT THAT WAS MY ONLY THING THAT MY EARS PERKED UP. IN THE FUTURE, GRADING MORE SIGNATURE ONES IS REALLY GOING TO CREATE A BUDGET ISSUE GOING FORWARD WITH REGARDS TO ONE-OFF NEGOTIATIONS ON SIGNATURE TYPE EVENTS AND CONTINUE HAVING 25,000, $45,000 GRANT PROPOSALS. IT IS GOING TO LIMIT GROWING OR PRODUCT DEVELOPMENT AND THINGS LIKE THAT. SO I THINK THAT IS JUST A

GOOD THING TO KEEP IN MIND. >> YEAH. I WANT TO THANK STAFF FOR PUTTING TOGETHER THIS SHEET WITH THE RECOMMENDED LAST YEAR.

THAT MADE LIFE EASY BECAUSE WE ALWAYS ASK . SO THANK YOU VERY MUCH. WILL YOU REDISTRIBUTE THE FINAL SCORE SHEETS AND THE NEW PROGRAM AND ALL THAT TO EVERYBODY ? AND I THINK THERE WAS THE APPLICATION SHEET FOR THE SIGNATURE EVENTS.

>> YES, SIR. AS SOON AS THOSE FORMS ARE PUBLISHED, I CAN GET COPIES OUT TO YOU. THEY WILL BE AVAILABLE ON THE CLAY COUNTY GOVERNMENT WEBSITE. I DON'T KNOW IF IT IS EASIER FOR ME TO SEND YOU THE LINK TO IT AND YOU CAN GET THE USER EXPERIENCE, OR I CAN SEND RIBBON-CUTTING ON THE VISITOR CENTER. HOW ARE WE GETTING THE

WORD OUT ? >> SO THERE IS NO SCHEDULED DATE FOR RIBBON-CUTTING ON THE VISITOR CENTER YET, BUT WE HAVE A LOT OF DIFFERENT IDEAS ON HOW WE ARE GOING TO DO THIS . SO WE ARE LOOKING AT SOME DESIGN IDEAS. THAT WILL BE A SOCIAL MARKETING PUSH FOR CLAY COUNTY RESIDENTS TO BE PART OF THE VISITOR CENTER . SO THEY WILL KIND OF GET AN IDEA THAT THERE IS GOING TO BE A VISITOR CENTER BEFORE WE EVEN ANNOUNCE AN OPENING. BUT IT IS GOING TO MOSTLY BE A SOCIAL MEDIA PUSH AND THEN WE WILL BE DOING PRESS RELEASES. NO DATE YET ON THAT.

[13.  Upcoming Events Update (S. Lamb)]

>> ALL RIGHT. ANY FURTHER DISCUSSION ON ITEM 12? ALL

RIGHT. ITEM 13. UPCOMING EVENTS. >> SO IN THE PAST YOU HAVE RECEIVED A LIST OF ALL OF THE UPCOMING EVENTS IN CLAY COUNTY ,

[02:15:03]

THIS IS SINCE MID-JANUARY THAT THESE DATES HAVE BEEN POSTED. WE HAVE BEEN WORKING VERY HARD TO FIND AS MANY EVENTS IN THE COUNTY AND PUTTING IT ON THIS CALENDAR.

>> I WILL BE ADDING TWO MORE. >> YES, MA'AM. WE WILL BE

WAITING FOR IT. >> EVERYONE IN THE COMMUNITY WATCHING, IT IS EVERYONE HELPING EVERYONE WHEN YOU USE THAT SERVICE. THE TOURISM DEPARTMENT APPRECIATES IT . SO BE SURE TO REACH OUT. IT IS HOW WE GET PEOPLE TO YOUR EVENT. ANY FURTHER DISCUSSION FOR THE GOOD OF THE GROUP?

>> I LIKE THE QR CODE. I JUST DID IT AND IT WORKED. I DO KIND OF LIKE IT WHEN THEY LIST OUT THE DIFFERENT EVENTS COMING IN.

I THINK ANYBODY WATCHING, IT IS GREAT FOR THEM TO BE ABLE TO HEAR THE EXCITEMENT OF THE STAFF AND THE TEAM ABOUT THE UPCOMING EVENT. SO I WOULD PROBABLY SUGGEST THAT WE CONTINUE GOING

THROUGH THE LIST A LITTLE BIT. >> SURE. WE CAN KEEP DOING IT.

I'M GOING TO WARN YOU IT IS GOING TO GET LONGER AND LONGER

EVERY TIME. >> THANKS.

>> YEAH. FOR SURE. I THINK EVEN IF, LIKE , MAYBE ON SOCIAL MEDIA AND STUFF TO PUSH GATHERING EVENTS . LIKE YOU SAID, THE LIST . HERE IS THE LIST. AND THEN YOU GET TO SEE FURTHER. CLICK THIS LINK KIND OF A THING. FOR SURE. QUICK SCROLL. THAT WOULD BE

GOOD. SOMETHING LIKE THAT. >> AS A FINAL LITTLE GOODBYE, THERE WILL BE SOMEONE ELSE IN MY PLACE. THIS HAS BEEN A PLEASURE.

I THINK I HAVE BEEN DOING IT FOR SIX YEARS OR SOMETHING LIKE THAT. IT WAS SUPPOSED TO BE ORIGINALLY ONE OF THE ROTATING SEATS, AND THEN GREEN COVE GREW UP, SO WE GOT A PERMANENT SEAT HERE. I WILL MAKE A RECOMMENDATION TO SOMEONE ELSE.

BUT I WILL JUST CHALK THIS UP TO ANOTHER SECTION OF MY BRAIN FILLED WITH STUFF I WILL USE AS MUCH ANYMORE.

>> THANK YOU, MR. KELLEY . >> IT HAS BEEN FUN . THIS IS PROBABLY ONE OF THE FUNNER DEPARTMENTS I HAVE BEEN INVOLVED IN AS FAR AS MARKETING AND GRANTS AND BRINGING TOURISM TO

THE COUNTY. IT HAS BEEN FUN. >> YOU HAVE BEEN A WEALTH OF INFORMATION. I JUST HAVE TO SAY. ESPECIALLY DOING THE SUBCOMMITTEE. YOU OPENED MY EYES. OH, MY GOSH. THIS IS FANTASTIC. THANK YOU SO MUCH FOR THAT.

>> THANK YOU. APPRECIATE IT. >> THANK YOU FOR YOUR CONTRIBUTIONS. YOU DEFINITELY HAVE MADE A TREMENDOUS IMPACT.

KEEP DOING GREAT THINGS AS THE MAYOR OF GREEN COVE.

* This transcript was compiled from uncorrected Closed Captioning.