[Call to Order] [00:00:07] >>> IF YOU INSIST -- WE ARE CALLING THE TOURIST DEVELOPMENT COUNCIL TO ORDER THIS NOVEMBER 6TH AT 3:30 AND GOOD AFTERNOON TO ALL. LET'S FIND OUT WHICH COMMISSIONERS ARE WITH US. LET'S START DOWN TO MY LEFT AND JUST NAMED OF SB MCDAVID DIAZ, CITIZEN. >> KEVIN ROBERT, ACCOMMODATIONS. >> STEPHEN KELLY, CITY OF GREEN [Public Comments] COVE SPRINGS. >> DEBBIE BEALS, REALTOR, CITIZEN. >> NEIL PORTER, ACCOMMODATIONS. [1.  Advance Travel & Tourism Marketing Update (A. Glass)] >> AND THIS IS MIKE SULLY, YOUR CHAIRMAN. LET'S GET RIGHT TO PUBLIC COMMENTS. I'LL OPEN THE PUBLIC COMMENTS. SEEING NONE, LOOKING TO MAKE PUBLIC COMMENTS, CLOSE PUBLIC COMMENT AND MOVE ON TO OUR PRESENTATIONS. WE'RE GOING TO START, FIRST OF ALL, WITH OUR DANCE, TRAVEL AND TOURISM MARKETING UPDATE. >> PERFECT. OKAY. >> GOOD AFTERNOON. >> GOOD AFTERNOON. I'M BACK. THIS IS MY FIRST OFFICIAL BOARD MEETING SO BEAR WITH ME AS I WALK THESE NUMBERS. I GOT TO CVS FOR THE FIRST TIME LAST WEEK AND WE WENT TO THEM WITH OUR TEAM, CLAY COUNTY TEAM LAST WEEK AS WELL BEFORE THIS MEETING AND THEY LOOK REALLY, REALLY GREAT. SOME REALLY GREAT NUMBERS FOR AUGUST AND SEPTEMBER SO I'M EXCITED TO GO THROUGH THESE. THERE ARE A LOT OF NUMBERS. I KNOW IT'S A LOT THAT WE DO HAVE SOME OTHER KIND OF ACTUAL ITEMS THAT WE HAVE DONE SINCE I LEFT. OUR TEAM HAS BEEN REALLY, REALLY GREAT AT GETTING SOME THINGS CHECKED OFF OF OUR TO DO LIST, SO I'M EXCITED TO SHOW YOU WHAT WE DID DURING THAT TIME. SO OUR EXECUTIVE SUMMARY, AGAIN THIS IS JUST AUGUST AND SEPTEMBER .2 .5 MILLION IMPRESSIONS , WHICH IS REALLY, REALLY GREAT. THAT'S PUTTING 44,000, OVER 44,000 VISITORS TO EXPLORE CLAY.COM. THROUGH OUR DISPLAY CAMPAIGN , OVER 6500 HOURS OF TOTAL EXPOSURE, SO 271 DAYS. THAT JUST IS A DIFFERENT WAY OF THINKING ABOUT IMPRESSIONS. INSTEAD OF SEEING EYEBALLS IT'S THE AMOUNT OF TIME IT HOURS THAT THE ADS HAVE BEEN SEEN. SPOTIFY CAMPAIGN HAS A STRONG COMPLETION RATE, PERFORMING 8% HIGHER THAN INDUSTRY, 16% COMPARED TO THE PREVIOUS PERIOD. OUR SOCIAL CAMPAIGN REACHED OVER -- I TOLD YOU YOU GOT TO BE PATIENT WITH ME -- WE HUNDRED 9000 POTENTIAL TRAVELERS ON FACEBOOK AND INSTAGRAM AND ADS WERE ENGAGED WORKING THOUSAND TIMES MORE, AND ENGAGEMENT ON THE ADS INCREASED 105% COMPARED TO THE PREVIOUS PERIOD. SO GOING INTO OUR EARLY FALL, PEOPLE ARE REALLY LOOKING AT THESE ADS AND REALLY ENGAGING WITH THEM, BECAUSE I KNOW THIS IS KIND OF LEADING INTO THE DEAD SEASON FOR CLAY COUNTY. SO IT'S REALLY GOOD TO SEE THAT. WE ACCOUNTED FOR 44% OF THE TOTAL WEBSITE TRAFFIC AND MORE THAN 50,000 PAGES ON WANT TO TALK ABOUT THAT HERE IN A SECOND. THE AVERAGE ENGAGEMENT RATE INCREASED 261% AND AVERAGE TIME ON SITE INCREASED 49% COMPARED TO THE PREVIOUS PERIOD. AND THAT IS DUE TO SOME OF THESE KEY EVENTS ON EXPLORE CLAY.COM. AND IF YOU REMEMBER, WE REALLY DID A BROAD AUDIENCE TARGETING LAST YEAR. THIS YEAR WE ARE GETTING KIND OF GRANULAR. ONE THING WE WANTED TO DO, ESPECIALLY WITH A NEW WEBSITE, WAS TO TRACK CONVERGENCE. NOW GOOGLE ANALYTICS CALLS THESE KEY EVENTS. YOU CAN SEE WE HAVE OUTBOUND DINING PARTNER CLICKS, OUTBOUND ACTIVITY PARTNER CLICKS, VISITOR GUIDE CLICK HIM A VISITOR GUIDE REQUEST, LODGING PARTNER CLICKS, VISITOR GUIDE, DIGITAL VISITOR GUIDE, SO ACTUALLY DOWNLOADING THEIR AND OUTBOUND SHOPPING CLICKS. THESE ARE ALL THINGS THAT WE ARE TRACKING PEOPLE DOING ON THE WEBSITE, ACTUAL ITEMS, AS IN DOWNLOADING THE VISITOR GUIDE, WANTING MORE INFORMATION, AND ALSO GOING TO OUR BUSINESSES. SO SOMETIMES VISITOR THE M.O. WEBSITES ARE THE FUNNEL TO GET THEM TO OUR BUSINESS WEBSITES. WE WANT THEM THERE. WE WANT TO SEE THE CONTENT. ALSO WE WANT TO PUSH THEM TO PARTNER SIDES, AS WELL. SEEING THIS, THIS JUST STARTED SO WE HAD 402 KEY EVENTS THAT WERE PERFORMED IN AUGUST AND SEPTEMBER. YOU WILL HOPE TO SEE THIS GROW AND WE ARE JUST REALLY EXCITED TO FINALLY HAVE THESE CONVERSIONS UP ON THE WEBSITE, SO THAT WE CAN TRACK WHAT PEOPLE ARE DOING ON THE WEBSITE. OKAY. WE STILL HAVE OUR TWO CAMPAIGNS GOING SO OUR GENERAL LEISURE AND OUR LOCAL CAMPAIGN. GENERAL LEISURE IS GOING TO HAVE JUST EVERYTHING BROAD TO OUR TARGET MARKETS TO GET VISITORS INTO CLAY COUNTY. [00:05:08] 102 MILLION IMPRESSIONS, ALMOST 10,000 CLICKS. THE REALLY HIGH CLICK RATE OF 1.8%, WHICH IS REALLY, REALLY GREAT. YOU CAN SEE THAT EXPOSURE TIME THERE AND THEN 99% OF NEW USERS, WHICH MAKES SENSE. WE ARE NOT TRYING TO GET PEOPLE THAT HAVE ALREADY HEARD ABOUT CLAY COUNTY. WE ARE TRYING TO CAST THAT BIG, BROAD NET TO A LOT OF PEOPLE AND THAT'S EXACTLY WHAT WE'RE DOING HERE WITH OUR DISPLAY ADS. SPOTIFY, 228,000 IMPRESSIONS, REACHING ABOUT HALF OF THAT SO THAT MEANS THAT FREQUENCY IS REALLY WELL, HEARING THE AD MORE THAN ONCE. THIS IS NOT A CLICK THROUGH AD. IT'S MORE JUST A LISTENING AD THOMAS OF TO GET EVEN ANY CLICKS IS REALLY GREAT. IT MEANS THAT IT'S RESONATING. THE AD IS RESONATING WITH THE PEOPLE WHO ARE LISTENING TO IT ON SPOTIFY. THEN OF COURSE OUR SOCIAL. WE TALKED ABOUT THAT A LITTLE EARLIER. WE ARE GETTING A LOT OF GREAT ENGAGEMENT ON THESE ADS SO 530,000 IMPRESSIONS WITH A REACH OF A LITTLE LESS THAN HALF, SO AGAIN, FREQUENCY, 20,000 CLICKS OF THE WEBSITE AND 10,000 POST ENGAGEMENT IS REALLY, REALLY GREAT. PEOPLE ARE SEEING THESE ADS. THEY'VE BEEN RUNNING FOR QUITE A WHILE SO WE ARE REALLY BEING ABLE TO SEE WHO IS INTERESTED IN THESE ADS, WHICH ONE IS PERFORMING THE BEST, AND WE ARE GOING TO KIND OF SHAKE THINGS UP HERE IN THE NEXT COUPLE MONTHS, REALLY KIND OF PUSHING THE AD THAT'S WORKING BEST AND DOING SOME NEW THINGS TO AUDIENCES. OUR PAID SEARCH RESULT IS 12,212 IMPRESSIONS WITH A LITTLE OVER 3000 CLICKS. REALLY, REALLY GREAT CLICK THROUGH RATES, 25.65%. TOP KEYWORDS BEING EVENTS IN CLAY COUNTY, CLAY COUNTY, FLORIDA EVENTS, THINGS TO DO, ACTIVITIES, PARKS, WHICH IS REALLY WONDERFUL KEYWORDS TO SEE. WE WANT TO SEE PLACES TO STAY BUT WE KNOW THAT SOMETIMES THAT'S HARD BECAUSE YOU HAVE RENTALS. YOU HAVE NOT JUST SHORT-TERM RENTALS BUT LONG-TERM RENTALS SO WE ARE SEEING HOW WE CAN REGULATE THOSE KEYWORDS TO MAKE SURE WE ARE REALLY HITTING THOSE PLACES TO STAY, RV PARKS AND HOTELS AND SHORT-TERM RENTALS OUT TO SEA THE TOP KEYWORDS IS REALLY GREAT TO SHOW PEOPLE WHAT THERE IS TO DO IN THE COUNTY. OUR TARGETED EMAILS, THIS IS SOMETHING NEW THAT WE DID THIS YEAR WITH THE BUDGET. THIS IS SOMETHING I HAD PITCHED TO THE TEAM. I THOUGHT THIS WAS A REALLY GREAT WAY TO GET PEOPLE ENGAGED WITH THE MESSAGING OF CLAY COUNTY. SO THIS GOES OUT TO A CERTAIN NUMBER OF SUBSCRIBERS THAT WE HAVE DATA WITH AND THEY CAN THEN GO IN AND KIND OF REALLY -- IT'S LIKE A WEBSITE HERE IN THEIR INBOX SO YOU CAN SEE 108,000 IMPRESSIONS, 786 CLICKS AND EIGHT 38 PERCENT OPEN RATE, WHICH IS REALLY, REALLY GREAT. USUALLY YOU SEAT E BLAST BETWEEN 10% AND 20% OPEN RATE SO WE HAVE ANOTHER ONE COMING AND GOING OUT I THINK TODAY OR TOMORROW, AND IT'S ALL ABOUT VETERANS AND THE NEW PATRIOT PASSPORT, SO THESE ARE ALL SEASONAL OF WHAT'S GOING ON IN CLAY COUNTY, AND BEING A LITTLE BIT MORE TIMELY OF THINGS VERSUS JUST A BROAD NET. THIS IS REALLY COOL GETTING TWO DIFFERENT AUDIENCES IN THOSE KEY AREAS. IN OUR HEY NEIGHBOR CAMPAIGN IT'S OUR LOCAL CAMPAIGN THAT WE ARE RUNNING. GEO-FENCING DISPLAY RESULTS, THIS IS WHERE WE ARE GEO-FENCING MOBILE DEVICES WITHIN SPECIFIC AREAS THROUGHOUT ALL OF THE NORTHEAST FLORIDA AREA, SO SOMEBODY SAYS SAINT AUGUSTINE, GAINESVILLE, I GUESS THAT'S TECH NORTHEAST, BUT JUST ALL OVER THE PLACE AND WHAT WE CAN DO IS ACTUALLY TRACK DEVICES BACK TO CLAY COUNTY FROM THIS CAMPAIGN. YOU CAN SEE 813 DEVICES WERE TRACKED BACK IN AUGUST AND SEPTEMBER FROM THESE CAMPAIGNS. IS JUST REALLY GREAT TO SEE. YOU CAN SEE THE ADS THAT ARE LOCAL ARE ACTUALLY PUSHING PEOPLE BACK INTO THE MARKET. THEN AGAIN, PAID SOCIAL DOING REALLY GREAT HERE. 238,000 IMPRESSIONS WITH 7500 REACH. GOOD ENGAGEMENT, SAVES, POST REACTIONS. AGAIN, PEOPLE ARE ENGAGING WITH THIS AND REALLY WANTING TO KNOW MORE ABOUT HOW THEY CAN EXPLORE CLAY COUNTY. THAN YOU CAN SEE JUST THE OVERALL, THIS IS FOR THE WEBSITE AND YOUR GOOGLE ANALYTICS OR GA 4 AND THIS IS WHERE THE TRAFFIC IS COMING INTO THE WEBSITE IN ADVANCE. DISPLAY CAMPAIGNS, ALL OF OUR CAMPAIGNS ARE ACTUALLY PUSHING THAT TRAFFIC INTO THE SITES AND YOU CAN SEE SOME OTHER THINGS THAT WE ARE TRYING TO GET A HANDLE ON, GOOGLE ORGANIC TERMS ARE PEOPLE SEARCHING TO GET TO THE WEBSITE AND OF COURSE THE INORGANIC, SOME OF THIS ORGANIC STUFF AS WELL AS REFERRALS. THEN THE WEBSITE. BEFORE I LEFT WE KIND OF TURNED THIS OVER TO OUR NEW HOSTING WEBSITE THAT WE BASICALLY REVAMPED. MOSTLY IT WASN'T REALLY A NEW WEBSITE . JUST WE DECORATED IT, MADE IT LOOK A LITTLE BIT MORE USER-FRIENDLY. AND SINCE WE'VE DONE THIS, WE'VE INCREASED THE PAGE VIEWS 312%. THIS IS AN ADDITIONAL 90,000 PAGES VIEWED. NEW USERS INCREASED 128% AND THEN ENGAGED SESSIONS ALSO INCLUDED 351%, WHICH MEANS [00:10:04] PEOPLE ARE STAYING ON THE WEBSITE FOR OVER 10 SECONDS. THEY'RE GOING TO MORE THAN TWO PAGES. THEIR SCROLLING ON THE PAGE. THERE ACTUALLY ENGAGING WITH THE WEBSITE VERSUS CLICKING IN AND CLICKING OUT. AVERAGE SESSION DURATION INCREASED 12% AND THE TOTAL EVENT ACTIONS LIKE WE TALKED ABOUT EARLIER, THOSE ARE KEY EVENTS, INCREASED 197% OVER THOSE TWO MONTHS, AND THAT IS WHAT I HAVE FOR TODAY. I'M HAPPY TO TAKE ANY QUESTIONS YOU MIGHT HAVE OR ANY CLARIFICATIONS YOU NEED. >> YEAH. I WENT -- WHEN YOU ARE VISITING A NEW WEBSITE OR WHATEVER, AND IT WILL KIND OF FOLLOW YOU THROUGH, DOES THAT DO THAT? SO IT CONTINUES, SHOWS YOU ADS, IF YOU CLICK ON IT AGAIN IS THAT COUNT AS TWO OR DOES THAT COUNT AS JUST YOU ON THERE? >> IT DEPENDS ON GA 4. SOMETIMES THEY WILL TRACK THAT ONE USER. THAT'S USUALLY HOW THEY ARE DOING IT NOW SO IT'S A LITTLE BIT MORE GRANULAR. BEFORE THERE WAS JUST ALL THE VISITS TO THE WEBSITE. IF YOU'RE LOGGED INTO ANY OF YOUR GOOGLE ACCOUNT OR GMAIL OR WHATEVER, THEY ARE ACTUALLY FOLLOWING THE ONE USER. SO YES, IF YOU ARE COMING BACK IN, WE CAN ACTUALLY TRACK. IT'S A LITTLE BIT GRANULAR. I DO NOT KNOW HOW TO DO IT BUT OUR CAMPAIGN SPECIALIST DOES, CAN ACTUALLY WATCH EACH INDIVIDUAL USER AND SEE WHERE THEY COME BACK INTO THE SITE. IS IT ONE VISIT, IS IT TWO? DO THEY COME TO THE EVENTS PAGE AND NOW THEY ARE LOOKING AT VACATION RENTALS? WE CAN LOOK AT THAT KIND OF STUFF THROUGH GA 4. I DON'T KNOW IF IT WOULD BE VALUABLE. IT WOULD BE INTERESTING TO SEE HOW MANY TIMES PEOPLE COME BACK. WE CAN ALSO SEE RETURNING USERS TO DELETE. WE DO PUSH THE NEW USERS BUT OF COURSE WHEN I SEE PEOPLE COMING BACK AND ACTUALLY ENGAGING WITH THE SITE AGAIN. >> WHERE DO YOU GET ME EMAILS FOR THE EMAIL BLASTS? >> WE HAVE A PARTNER. FIRST OF ALL , WE HAVE A LOT OF OUR OWN FIRST PRIORITY DATA FROM ADVANCED LOCAL, WHICH IS OUR NATIONWIDE COMPANY. WE ARE A MEDIA COMPANY SO WE OWN A LOT OF THE EMAILS OURSELVES. A LOT OF IT IS JUST, FOR INSTANCE, ALABAMA MEDIA GROUP IS WHO I OPERATE UNDER, SO WE HAVE A LOT OF IT FROM OUR PUBLISHING COMPANY. WE'LL HAVE THOSE DATA BUT WE ALSO WORK WITH THE PARTNERS THAT HOLD FIRST PARTY DATA FOR US AND WE SEND OUR EMAILS OUT THROUGH THEM. THEY ACTUALLY KNOW PEOPLE AND IF YOU SIGN UP FOR A CONTEST OR SOMETHING YOU ARE ABLE TO SAY, I'D BE HAPPY TO GIVE YOU INFORMATION OUT AND THEY WILL GET YOUR INFORMATION SOMETIMES BASED ON THAT. THEY KNOW IF YOU ARE INTERESTED IN PETS OR OUT YOUR TRAVEL. MOST OF IT WE JUST DO REALLY BROUGHT OF DMAS OR LOCATIONS AND THEN TRAVEL INTEREST. >> ANYONE ELSE? QUESTION? >> I HAVE ONE QUESTION. I GUESS TWEAKED THE WEBSITE A LITTLE BIT. WAT DID WE DO AND DO YOU ATTRIBUTE THE CONTENTS OR THE ACTUAL MOVING THINGS AROUND A TRACK DID THESE FOLKS ON THE WEBSITE ? >> ABSOLUTELY. WHAT WE DID, WE MADE IT A LITTLE BIT MORE USER-FRIENDLY. THINGS WERE EASIER TO FIND. THE TEAM, WHILE I HAVE BEEN GONE, HAVE REALLY BEEN GOING IN AND MAKING NEW CATEGORIES, BEING ABLE TO REALLY SEE WHAT YOUR SHOPPING IS, WHAT YOUR DINING IS, THINGS TO DO, ACTIVITIES. BEFORE IT WAS JUST ONE GIANT BUCKET WHERE YOU KIND OF HAD TO REFINE A SEARCH TO SAY, OKAY, I'M INTERESTED IN THIS STUFF VERSUS NOW IT'S A DROP-DOWN MENU AND YOU CAN PICK WHAT YOU'RE INTERESTED IN. ALSO THERE WAS ANOTHER THING I WAS GOING TO SAY ABOUT THAT. VISITOR GUIDE, BEING ABLE TO SEE THE VISITOR GUIDE A LITTLE BIT EASIER. IS JUST ONE BIG, ORANGE BUTTON. I CAN HAVE THAT MAYBE, TOO. YOU KIND OF SEE IT'S AN ORANGE BUTTON THERE AND THEN TH THIRD THING IS THE TEAM, OUR TEAM AND CLAY COUNTY TEAM HAVE BEEN PUTTING CONTENT ON THE WEBSITE. BEFORE IT WAS JUST A LISTING PAGE WITH NO COPY SO WE WORKED REALLY HARD ON GETTING COPY INTO THE SITES . WINDOWS ORGANIC SEARCHES COME IN, GOOGLE IS SAYING OKAY, THIS PERSON IS SEARCHING FOR EVENTS IN CLAY COUNTY. WE HAVE THAT KEYWORD INSIDE OF OUR WEBSITE SO OUR SCO IS DOING A LITTLE BETTER, OUR SEARCH ENGINE OPTIMIZATION, WHICH IS BEFORE WE HAD BASICALLY NOTHING WHEN IT CAME TO COPY ORGANIC COPY ON THE WEBSITE. >> PERFECT, THANK YOU. >> THANK YOU AND YOU ARE VERY [2.  Airstream Ventures Sports Tourism Update (A. Verlander)] WELCOME. >> COMMENTS, QUESTIONS? OKAY, THANKS SO MUCH FOR THE INFORMATION. SO THAT IS ADVANCED TRAVEL AND TOURISM AND WE MOVE ON TO NUMBER TWO, AIRSTREAM VENTURES AND SPORTS TOURISM. ALLEN, YOU GOING TO HANDLE THIS TODAY? >> WE CAN HANDLE IT, I THINK. HOPE EVERYBODY IS DOING WELL. HERE WE GO. SO JUST AS A -- JUST AS WE MENTIONED, WE GO TO ALL THESE DIFFERENT CONFERENCES. LANE JUST GOT BACK FROM THE SPORTS CONFERENCE IN WICHITA, GOT A LOT OF GREAT LEADS. SO YOU WORK THROUGH THOSE AND START TALKING AND PUT IN PUZZLE PIECES TOGETHER. WE WILL CONTINUE TO GO TO ALL THESE CONFERENCES AND KEEP GETTING LEADS. >> THERE YOU GO. [00:15:05] >> SO JUST KIND OF THE EVENT REPORT THAT WE ALWAYS GO OVER, YOU CAN SEE THE ONES THAT ARE INFIELD HAVE THE EVENTS THAT HAVE ALREADY HAPPENED. THE ONES THAT ARE UPCOMING. SO FROM THE JUNE EVENT, THE LACROSSE, WE HAD TO CANCEL THAT JUST DUE TO CHALLENGES AT THE SPORTS COMPLEX. FC RUGBY, AND THEN WE HAVE A YOUTH LACROSSE EVENT THAT'S IN FRONT OF ME FOR A GRANT COMING UP IN A COUPLE OF WEEKS. WE HAVE SOME CHALLENGES THERE BECAUSE THE SPORTS COMPLEX IS CLOSED NOVEMBER, DECEMBER, JANUARY, FEBRUARY, SO WE ARE GOING TO MOVE THE EVENT TO PLANTATION PARK AND THUNDER BOWL, BUT IN NOW DOING ALL OF THE DIMENSIONS, THE PLANTATION IS ONLY 83 YARDS LONG AND A LACROSSE FIELD IS 110 YARDS. YOU COULD DO IT AT 100 YARDS TO MEET THE MINIMUM REQUIREMENTS. WE HAVE A LOT OF COLLEGE COACHES COMING IN. IT'S A BIG RECRUITING THING. SO WE ARE NOT SURE WHAT WE ARE GOING TO DO. WE'VE REQUESTED TO TRY TO USE THE SPORTS COMPLEX. IF WE CAN'T, WE MAY HAVE TO CANCEL THAT EVENT, JUST DUE TO A LACK OF FACILITY AVAILABILITY. BUT WE'LL TALK ABOUT THAT DURING THE GRANT PROCESS COMING UP HERE IN A FEW AGENDA ITEMS. AND THEN WE'VE GOT -- YOU SEE THE OTHER EVENTS. NO NEED TO WALK THROUGH THEM. I DID HAVE A GREAT CONVERSATION WITH SCOTT FROM MINOR-LEAGUE GOLF TOUR. THAT IS AROUND THE FIRST OF FEBRUARY. THEY'RE GOING TO HAVE A FULL FIELD FOR THAT EVENT. LAST YEAR WE DID IT HERE. IT WAS THE SAME WEEK AS THE HONDA CLASSIC PGA TOUR EVENT, SO A LOT OF GUYS ON THAT MONDAY WERE TRYING TO QUALIFY TO PLAY IN A PGA TOUR EVENT, SO WE LOST A FEW PEOPLE TO THAT BUT THEY MOVED IT TO WHERE IT'S NOT COINCIDING WITH A SPONSORING EXEMPTION QUALIFYING PGA TOUR EVENT, SO HE'S GOING TO HAVE A FULL FIELD FOR THAT. AND THEN JUST SOME OF THESE OTHER EVENTS. WE HAD A REALLY GREAT EVENT, OPPORTUNITY EVENT. KIMBERLY WORKED WITH US REALLY HARD ON IT, A GUY OUT OF PALM COAST THAT RUNS THESE MASSIVE TACKLE FOOTBALL EVENTS THAT SIX YEARS OLD TO 12 YEARS OLD. KIMBERLY WENT AND MET WITH THEM IN PLANTATION AND THUNDERBOLT TO SHOW THEM AROUND BUT HE REALLY NEEDED A SPORTS COMPLEX BECAUSE THE NUMBER OF -- IT WAS GOING TO BE PROBABLY CLOSE TO 5000 HOTEL NIGHTS OVER THE COURSE OF THAT, SO IT WAS GOING TO BE A BIG PIECE OF BUSINESS. BUT BECAUSE WE COULDN'T DO IT AT THE COMPLEX, WE WEREN'T ABLE TO BRING IT TO FRUITION. AND THEN WE HAD A FISHING EVENTS AND I KNOW THAT WE TALKED ABOUT VISIONING, COMMISSIONER CELL, ON THIS COMMITTEE FOR A LONG TIME, SO WE FINALLY GOT A BIG FISHING EVENT, A BIG CRAPPY EVENT THAT WAS GOING TO COME BUT THEY WERE GOING TO BRING 100 BOATS. IT WAS A BIG EVENT AND WE COULDN'T FIGURE OUT WHERE TO PUT ALL THE TRAILERS, ONCE THEY LAUNCH THE BOATS. SO WE ARE -- I ACTUALLY TALKED TO HIM TODAY ABOUT THAT. WE ARE BACK TO THE DRAWING BOARD TO TRY TO FIGURE THAT PART OUT. SO A LOT OF STUFF THAT HAS BEEN IN THE MIX I THINK IS JUST NOW TRYING TO FIND THAT EBB AND FLOW OF HOW WE ACTUALLY GET INTO THE RIGHT RHYTHM ON THESE FACILITIES. AND THEN JUST IN SERIOUS TALKS, WE TALK, AND ELAINE AND I TALK TO PEOPLE ALL THE TIME ABOUT CLAY COUNTY, FROM USA ULTIMATE , THE AMERICAN CORN HOLE LEAGUE. YOU REMEMBER WE HOSTED THAT LAST YEAR. WE ARE TRYING TO BRING BACK AN EVENT THIS UPCOMING YEAR IN QUARTER ONE OF 2025, ALONG WITH BRINGING MORE AND MORE LACROSSE EVENTS TO THE TABLE. I THINK SINCE THE LAST MEETING IN SEPTEMBER, RIGHT, AND SO WE WERE TOLD BY THE NCAA, IF YOU RECALL, WE DID ON DIVISION II AND DIVISION III GOLF TOURNAMENTS. THEY WERE AWARDED TO OTHER COMMUNITIES, AND QUITE FRANKLY, THE -- THEY LOOK AT THE STUDENT-ATHLETE EXPERIENCE, AND WHILE WE HAVE A GREAT GOLF COURSE, THEY LOOK AT ALL THE DIFFERENT THINGS AND THEY SELECTED A COUPLE OF CITIES THAT HAVE BIG RESORT HOTELS, AND THEY TRIED TO GET THE NCAA ATHLETES WITHIN THAT. SO WE ARE STILL TALKING TO THEM. WE'LL BE GOING TO INDIANAPOLIS THIS UPCOMING SUMMER FOR THE NEXT BID CYCLE SO WE'LL START WORKING ON THAT. THEY'RE GOING TO BID OUT [00:20:02] IN EVERY TWO-YEAR INCREMENTS, IS WHAT THEY SAID. WE ARE TRYING TO GET PRO WATER CROSS AT LAKE GENEVA. WE ARE TRYING TO GET THOSE DATES AGAIN SO WE CAN TRY TO BRING THAT BACK. IF YOU REMEMBER, WE DIDN'T DO IT LAST YEAR, TOOK A YEAR OFF, WE'RE GOING TO TRY TO BRING THAT BACK AGAIN AND THEN LIKE I SAID, WE'RE TALKING TO OZARK OUT DOORS AND FISHING TO TRY TO FIGURE OUT WHERE WE CAN ACTUALLY DO AN EVENT LIKE THAT. AND THEN SOME OF THESE ARE COMING BACK FRM SOME OF THESE CONFERENCES, WITH USA ARCHERY, UNDER THE LIGHTS FLAG FOOTBALL. YOU RECALL FLAG FOOTBALL IS IN THE OLYMPICS SO MORE AND MORE EVENTS ARE POPPING UP. WE'VE LET PEOPLE KNOW ABOUT OUR NEW SPORTS COMPLEX, SO WE ARE TRYING TO WORK ON SOME EVENTS LIKE THAT. SPIKE BALL, WE HOST AN EVENT AT THE NEW FACILITY BACK IN JUNE THAT WENT REALLY, REALLY WELL. THEY LOVE THE FACILITY SO WE ARE TRYING TO BRING THAT BACK, AND I THINK WE'VE TALKED ABOUT THE SPRING BREAK LACROSSE ROUND ROBIN EVENT THAT COULD HAVE SOME LEGS, BRINGING A LOTTO DIVISION III AND DIVISION II SCHOOLS FROM UP NORTH THAT WANT TO COME DOWN FOR SPRING BREAK, AND TRAIN, AND PLAYED A BUNCH OF GAMES, ALONG WITH POWERLIFTING AMERICA. RIGHT NOW WE'RE JUST TRYING TO FIND A FACILITY FOR THEM. THEY NEED AN INDOOR FACILITY SO WE ARE TRYING TO FIND THAT ALONG WITH PBG A AND DISC GOLF PRO TOUR ALONG WITH BASS FISHING. HAD A GOOD CALL WITH THEM BUT AGAIN IT'S TRYING TO MATCH THAT FACILITY WITH THE NUMBER OF VOTES THAT THEY WOULD NEED FOR THAT. AND THEN THERE IS A NEW 77 FOOTBALL. SO HIGH SCHOOL FOOT WALL DOESN'T HAVE CLUB FOOTBALL LIKE THE OTHER SPORTS DO, SO THEY'VE CREATED THIS 7V7 FOOTBALL AND ON THE GIRLS SIDE THEY HAVE GIRLS FLAG FOOTBALL THAT THEY PLAY IN THE SPRING. I THINK YOU'VE CALLED A COUPLE GAMES, HAVEN'T YOU? BUT SO, WHAT THEY ARE TRYING TO DO IS SANCTION FOR FHS A BOYS A TRUE 77 FOOTBALL THAT WOULD BE A TRAINING GROUND IN THE SPRING, BUT THERE ARE SO MANY, IN THEIR WORDS, ORGANIZATIONS COMING IN AND TRYING TO CONTROL IT ALL, AND NIKE IS TRYING TO CONTROL IT, UNDER ARMOUR IS TRYING TO CONTROL IT AND THE FHS A HAS LOST CONTROL OF HER THAT THEY ARE TRYING TO DO THEIR OWN THING AND THEY BROUGHT SOME COACHES TOGETHER TO SAY HOW DO WE DO THAT IN THE SPRING, HOW DO WE GRAB DIFFERENT REGIONS OF THE STATE AND PLAY A STATE CHAMPIONSHIP WITHIN THE 7V7? SO A COUPLE OF THE COACHES, HIGH SCHOOL COACHES THAT HAVE BEEN ASKED TO TRY TO PUT SOMETHING TOGETHER ARE GOOD FRIENDS OF OURS AND SO WE'VE TOLD THEM ABOUT THE SPORTS COMPLEX THAT WE ARE WORKING ON, ON THAT, AND WE'RE ACTUALLY WORKING WITH -- HAVE A CALL ON FRIDAY ON TRYING TO DO SOMETHING WITH GIRLS FLAG FOOTBALL. SO IT'S BECOME SUCH A BIG SPORT IN THE STATE AND FHS AA, SO HOW DO WE CREATE THE CLAY COUNTY CLASSIC AND BRING IN 12-15 GIRLS THE AND PLAY IT IN THE SPORTS COMPLEX OVER THE WEEKEND, AND REALLY BUILD IT UP, AND TRY TO GIVE THEM SOME EXPOSURE? REALLY EXCITED ABOUT THAT CALL ON FRIDAY BECAUSE THAT CAN BE A FUN THING THAT NEW COMMUNITIES HAVE REALLY DONE THAT BECAUSE IT'S JUST HIGH SCHOOL VERSUS HIGH SCHOOL BUT IT'S TIME THAT MAYBE WE TAKE THE BULL BY THE HORNS AND CREATE A CLASSIC, WERE YOU BRING IN ALL THESE TEAMS FROM ALL OVER THE STATE AND PLATE RIGHT HERE IN CLAY COUNTY. SO A LOT OF STUFF GOING ON. I THINK ONCE WE CAN KIND OF FIND A RHYTHM WITH THE NEW SPORTS COMPLEX, WE CAN REALLY -- WE CAN BRING A LOT OF THESE EVENTS TO LIFE. SO THERE'S A LOT HAPPENING, A LOT OF CONVERSATIONS GOING ON. AGAIN, WE ARE VERY UPFRONT WITH EVERYTHING THAT WE ARE DOING, AND SO IF YOU LOOK -- WE'VE DONE NINE EVENTS. OUR GOAL AT THE BEGINNING OF THE YEAR, THROUGH OUR CONTRACT YEAR, IS 11 POINT WE WOULD'VE BEEN OVER THAT NUMBER IF SOME OF THOSE EVENTS WOULD'VE GONE TO FRUITION. AND THEN YOU CAN KIND OF SEE THAT THERE IS A RESIDUAL IMPACT WHEN WE CAN'T DO SOME EVENT. SO ALL IN ALL, WE DO HAVE SOME GOOD EVENTS COMING UP, Q4 INTO Q1 SO WE SHOULD MEET THOSE NUMBERS. BUT OVERALL THAT'S KIND OF OUR REPORT. >> QUESTIONS FOR ALAN? >> SO WE HAVE BEEN TALKING ABOUT FISHING. I HEARD YOU TALK ABOUT IT. HOW MANY BOATS CAN YOU ACCOMMODATE? >> SO, LET ME -- SO WE CAN ACCOMMODATE -- WE HAD TALKED THIS PLANNER DOWN FROM 100 TO 50, BUT THAT WAS ACTUALLY USING AN OVERFLOW PARKING AREA THAT THE COUNTY DIDN'T OWN, SO WE HAD TO NEGOTIATE, OR WE WERE IN THE MIDST OF NEGOTIATING WITH THAT ENTITY AND THERE WERE SOME OTHER CHALLENGES THAT CAME INTO THE PICTURE SO THAT WE COULD NOT USE THAT SPACE. SO THERE ARE 60 PARKING SPACES AT [00:25:02] KNIGHT'S MARINA. THOSE ARE PARKING SPACES. THEY ALL DO NOT ACCOMMODATE TRAILERS. SO THAT -- THEREIN LIES THE CHALLENGE. THIS IS SOMETHING THAT -- I MEAN WE ARE A LEISURE FISHING DESTINATION. PEOPLE, YOU KNOW, GO OUT WITH THEIR FAMILIES AND FISH. WE DON'T HAVE THE FACILITIES FOR A TOURNAMENT. WE WOULD NEED SOMETHING LIKE THEY HAVE AT PALATKA OR IN PUTNAM COUNTY, EVEN SAINT JOHN'S COUNTY. JACKSONVILLE'S SISTERS CREEK, THOSE KINDS OF FACILITIES THAT HAVE THAT VAST -- WE EVEN TALKED ABOUT DOING MULTIPLE SITES LAUNCHES. WE HAVE 11 BOAT RAMPS BUT THEY'RE ALL. KNIGHT'S MARINA IS ONLY THREE LANE. IT'S NOT LIKE IT'S MASSIVE. AND SO THE LOAD IN AND THE WEIGH IN'S AND ALL OF THE THINGS THAT GO INTO A GREAT TOURNAMENT EXPERIENCE, IT'S DIFFICULT HERE. >> YOU HAVE TO BE VERY CREATIVE. >> I'D LOVE TO SEE US FIGURE OUT HOW TO -- WITH THE POPULATION WE HAVE VERSUS PUTNAM COUNTY AND THE MEDIAN HOUSEHOLD INCOME WE HAVE VERSUS PUTNAM COUNTY AND THINGS LIKE THAT, IT SEEMS LIKE IF WE DID PUT OUR HEADS TOGETHER AND FIGURE SOMETHING OUT. >> WE WERE TRYING REALLY HARD TO BE CREATIVE. I MEAN WE HAD A PLAN FOR HOW TO MAKE THIS WORK. >> I MEAN LIKE LONG-TERM. >> SO LONG-TERM I -- PARKS AND REC AND THE BOARD OF COUNTY COMMISSIONERS MAKE THAT DECISION UNLESS A MUNICIPALITY STEPS IN AND DOES THAT. WE DO HAVE AN OPPORTUNITY WITH LAKE GENEVA BUT IT DEPENDS ON TIMING OF WHEN THE EPA -- THEY'RE WORKING WITH THE EPA AND FISH AND WILDLIFE TO DREDGE -- AND I DON'T THINK THAT THAT'S THE RIGHT WORD. IT'S TOO TIMBER, TO RESTORE, THANK YOU. THANK YOU -- TO RESTORE THE WATERSHED TO WHAT IT WAS ORIGINALLY, BECAUSE WHEN THE LAKES -- WHEN LAKE GENEVA , FOR LACK OF A BETTER TERM, DRIED-UP, VEGETATION ACTUALLY GREW. AND SO WE ARE RESTORING IT TO ITS NATURAL STATE. >> FROM A TOURISM PERSPECTIVE, IT DEFINITE HE SEEMS LIKE IT SHOULD BE A PRIORITY. INDOOR SPORTING FACILITIES ARE EXTREMELY COSTLY TO COME BY AND THAT'S PEOPLE LOOKING FOR THOSE, AND THEY ARE ALSO LOOKING FOR FIELD . AND WE'VE DONE THE FUELED INVESTMENT, WHICH IS GREAT. THIS IS SOMETHING THAT FOR LONG-TERM IT WOULD BE GREAT IF WE COULD FIGURE IT OUT. I KNOW THEY'VE GOTTEN SO GOOD DOWN THERE IN PUTNAM COUNTY, WHERE THEY VALIDATE THESE DOGGONE TRAILERS AND TRUCKS FOR THESE PEOPLE TO GET THEM IN AND OUT OF THERE, AND THEY HAVE ALL THE OFF-SITE PARKING RAMPS FOR THOSE AND THINGS LIKE THAT. >> FISHING IS ALL THEY DO, REALLY, DOWN THERE. THAT'S THE ONE THING THEY'VE INVESTED IN BUT YOU'RE RIGHT. I THINK THERE'S A LOT OF OPPORTUNITY APPEAR IF WE COULD DO SOMETHING LIKE THAT, FOR SURE. >> WE HAVE A HARD TIME ACCOMMODATING THE RECREATIONAL ONES. >> WHEN RECREATION IS GOOD WE HAD A HARD TIME ACCOMMODATING THAT ALSO. THANK YOU. >> WE'VE BEEN CHASING FISH FOR A LONG TIME HERE. BEEN CASTING OUT FOR A LOT, RIGHT? >> A FEW NIBBLES BUT NO BITES I'D LIKE TO GET BACK TO THE TACKLE FOOT ALL, IF I COULD. THAT'S AN ENORMOUS NUMBER OF ROOM NIGHTS AT 5000 AND MY SENSE IS THAT -- I DON'T KNOW WHAT MY SENSE IS. I'M TRYING TO FORMULATE THE QUESTION IN THE RIGHT WAY. SO WHERE ARE WE WITH -- HOW BIG OF A COMPLEX DO THEY NEED? HOW MANY PEOPLE, HOW MANY KIDS, PARTICIPANTS DO THEY BRING? >> THE COMPLEX WAS GOING TO WORK GREAT. I THINK A DECISION WAS MADE SOMEWHERE THAT THE FIELDS WEREN'T PERMITTED TO ALLOW A TACKLE FOOTBALL EVENTS, THAT THEY WERE GOING TO BE TOO HARD ON THE FIELDS, WHICH WITH SIX YEARS OLD TO 12 YEARS OLD, I DON'T KNOW HOW HARD THEY ARE GOING TO BE IN RELATION TO ANY OTHER SPORT. BUT THAT WAS I THINK HEART OF THE ISSUE, WHOEVER MADE THE DECISION THAT WE ARE NOT GOING TO ALLOW TACKLE FOOTBALL ON THE FIELDS, SO ACTUALLY KIMBERLY DROVE OVER THERE AND MET WITH HIM TO LOOK AT PLANTATIO AND THUNDERBOLT, TO TRY TO SHOEHORN IT IN AND THENHE SAID OKAY, THIS ISN'T IDEAL BUT IF YOU CAN PROMISE ME THE SPORTS COMPLEX NEXT YEAR, I'M WILLING TO -- I THINK A DECISION WAS MADE NOT TO ALLOW [00:30:12] TACKLE FOOTBALL ON THOSE FIELDS. >> HOW LONG AN EVENT IS THAT? >> IT'S A FOUR DAY EVENT. IS A BIG EVENT. >> AND IT'S A NATIONAL CHAMPIONSHIP. HE RUNS -- IT'S AN ORGANIZATION THAT'S SIMILAR TO LIKE A POP WARNER SO IT'S KIND OF, WHATEVER, A COMPETITOR OF POP WARNER AND THE GENTLEMAN ACTUALLY LIVES IN PALM COAST, CAME UP HERE ON HIS WAY SOMEWHERE ELSE AND STOPPED IN TO SEE THE FIELDS AND HAD HEARD ABOUT OUR SPORTS COMPLEX, AND WANTS TO BE THERE BUT A DECISION WAS MADE THAT NO TACKLE FOOT BOWL OR RUGBY COULD BE PLAYED DUE TO THE VOLATILITY AND DAMAGE TO THE FIELD. >> WE'D STILL HAVE AN ISSUE WITH HOUSING THE PEOPLE, RIGHT? NO? WE STILL HAVE PLENTY OF HOTEL SPACE THANK YOU, OKAY. >> IT DEPENDS ON THE TIME OF YEAR. >> IN DECEMBER, IN THE BEGINNING OF DECEMBER IT WILL TAKE THEM ALL DAY LONG. >> I GUESS THAT WILL HAVE TO BE DISCUSSED SOME MORE. PERSONALLY I DON'T SEE WHAT THE DIFFERENCE IS IF YOU'VE GOT 300 ESPN OR NFL FLAG FOOTBALL TEAMS AND YOU'RE RUNNING AROUND, AS COMPARED TO WHATEVER NUMBER OF TEAMS THAT WE HAVE WITH THE TACKLE FOOTBALL, AND WHY TACKLE FOOTBALL IS BEING TREATED DIFFERENTLY. I HEARD SOME SCUTTLEBUTT THAT MAYBE LACROSSE WAS BEING CONSIDERED AS SOMETHING THAT WASN'T GOOD FOR THE FIELDS. IF YOU START ELIMINATING THE SPORTS THAT WE ARE GOING TO TAKE IS THE FIELDS CAN'T TAKE IT, THEN MAYBE WE ARE IN THE WRONG BUSINESS FOR JUST THOUGHTS OFF THE TOP OF MY HEAD AND WE'LL LOOK INTO THAT A LITTLE BIT LATER. BUT THAT JUST SORT OF -- WE ALL WENT THROUGH A LOT TO GET THIS THING BUILT AND NOW WE DON'T HAVE THE RIGHT PEOPLE COMING THROUGH AND YOU ONLY HAVE SO MANY EVENTS AND SO MANY ORGANIZATIONS THAT ARE RUNNING EVENTS. OKAY. ANY QUESTIONS FOR ALAN IN REGARDS TO SOME OF THESE OTHERS? >> THE ONLY QUESTION I HAD IS WHY IS THE SPORTS COMPLEX CLOSED? I DON'T KNOW IF I MISSED IT? WHY AREN'T WE TAKING EVENTS? WHEN IS IT CLOSED? >> SO THE PARKS TEAM AND TOURISM, WE WENT ON SEVERAL DIFFERENT -- I THINK IT'S FOR LACK OF A BETTER TERM, SITE VISITS OF OTHER COMPLEXES, MET WITH PARKS DEPARTMENTS OR WHATEVER ORGANIZATION, WHETHER IT'S THE COUNTY OR A MUNICIPALITY THAT RUNS THE COMPLEX AND TALKED ABOUT OPERATIONS, TALK ABOUT MAINTENANCE, ASK A LOT OF THE OPERATIONAL QUESTIONS PERTINENT BASED ON THOSE CONVERSATIONS, BECAUSE OUR TEAM DIDN'T -- OUR TEAM BEING THE COUNTY, DID NOT KNOW HOW DURABLE THE FIELDS WOULD BE. THEY SAID THE FIRST YEAR, FROM NOVEMBER TO FEBRUARY, THEY WOULD CLOSE THE FIELDS, OR CLOSE THE COMPLEX TO PREPARE THE FIELDS FOR THE SPRING AND SUMMER. BUT TO SEE HOW IT HELD WITH THE SEASONALITY OF WHAT HAPPENED PRIOR. SO IT'S NOT -- HOPEFULLY IT'S NOT GOING TO BE THIS WAY ALL THE TIME BUT THEY ARE THE ONES WHO ARE MAINTAINING THE FIELDS AND THEY'LL MAKE THAT RECOMMENDATION. BASED ON THE FIELDS AND THE GROWING SEASON, AND ALL OF THAT. THEY HAVE BEEN ACCOMMODATING. DECEMBER 16TH AND 17TH, WITH THE JACKSONVILLE JAGUARS, WE ARE HOSTING THE NATIONAL INTERCOLLEGIATE RECREATION SPORTS ASSOCIATION FLAG FOOTBALL NATIONAL CHAMPIONSHIP. SO COLLEGIATE INTRAMURAL FLAG FOOTBALL CHAMPIONSHIP IS WHAT THAT IS. SO 48 TEAMS FROM ALL OVER THE COUNTRY WILL COME IN THOSE TWO DAYS AND COMPETE TO PLAY THEIR NATIONAL CHAMPIONSHIP AT EVERBANK FIELD, IN THE JAGUARS PRACTICE FACILITY. ON THE 18TH. FEBRUARY 14TH THROUGH THE 16TH IS AN ULTRA RUN EVENT. THEY AREN'T GOING TO BE USING THE FIELDS. THERE GOING TO BE RUNNING AROUND THEM SO IT'S -- [00:35:04] THESE PEOPLE ARE LIKE -- AN ULTRA RUN IS WHERE YOU RUN 100 MILES IN 48 HOURS, AND SO MORE POWER TO THEM. >> I DON'T WANT TO DRIVE THAT MUCH. >> THEN FEBRUARY 23RD -- 21ST THROUGH THE 23RD AND FEBRUARY 28TH THROUGH THE SECOND, MARCH 2ND, IS THE DELETE CLAY COUNTY SOCCER TOURNAMENT. THEY HAVE AN ELITE SHOWCASE WHERE TEAMS FROM ALL OVER REALLY THE EASTERN SEABOARD COME AND COMPETE. THIS TOURNAMENT -- ONE IS A GIRLS SOCCER, THE NEXT WEEKEND IS A BOYS SOCCER. THAT'S HOW THAT'S DIVIDED UP. SO THE UNIT -- THE UNIQUE THING ABOUT THOSE TWO WEEKENDS IS ALTHOUGH CLAY COUNTY SOCCER RUNS THE TOURNAMENT, THEY USE THEIR FACILITY IN FLEMING ISLAND AND THEN THEY RENTED FIELDS IN JACKSONVILLE AND GAINESVILLE TO MAKE THAT TOURNAMENT HAPPEN. SO NOW BECAUSE WE BUILT THE SPORTS COMPLEX, WE ACTUALLY HAVE A CONSOLIDATED PLAY COUNTY EVENT FOR THEM, SO THAT'S A BIG WIN BUT IT HAPPENS ON THAT CUSP OF THE FEBRUARY CLOSURE. PARKS AND REC WORKED WITH US ON THAT. >> FOR THESE EVENTS THAT ARE GOING TO BE HAPPENING IN THE SPRING, THAT'S THE REASON WHY WE ARE NOT DOING IT THIS FALL, TO MAKE SURE THAT THE FIELDS ARE GOING TO BE GOOD FOR THAT, OR AM I MISUNDERSTANDING THAT? >> EVIDENTLY THERE ARE SOME SPECIAL THINGS THAT YOU DO TO AERATE THE FIELDS AND GROW THE GRASS IN PREPARATION FOR THAT, SO THAT'S WHAT THEY'RE DOING DURING THAT TIMEFRAME AND IN BETWEEN THESE FOUR EVENTS. I'M HOPE BEING THAT THAT'S NOT THE CASE, THAT THEY'LL BE CLOSED DURING THAT TIME. >> EVERYBODY WANTS TO COME TO FLORIDA, EVENT PLANNERS, DURING THAT TIME BECAUSE THEY CAN'T GO UP NORTH, IT'S TOO COLD SO WE'VE HAD TO TELL PEOPLE WE CAN'T HOLD IT BECAUSE WE GET A LOT OF CALLS LIKE WE WANT TO COME TO FLORIDA SO WE JUST SAID LET'S TALK ABOUT '26. BECAUSE IT MAY CHANGE BUT -- >> YOU MENTIONED RUGBY TEARING UP THE FIELDS. IS THAT THE REASON THAT THE OCTOBER 24TH RUGBY WAS CANCELED? >> NO. >> THERE WAS MYRIADS -- >> SO YES, THE RUGBY TOURNAMENT THAT WAS SCHEDULED FOR THE SECOND ANNUAL FIRST COAST RUGBY CLASSIC, MOST OF THE TEAMS THAT WERE COMING TO COMPETE WERE EITHER IN TAMPA OR NORTH CAROLINA, WHERE HURRICANE HELENE HIT. AND SO THE TEAMS HAD TO TAKE CARE OF THEIR HOMES AND LIFE HAPPENED. >> A SITUATION WHERE IT WASN'T ANYTHING TO DO WITH US. >> WE HAVE CONTINUED TO TALK WITH THEM. WE ARE CONTINUING TO WORK WITH THAT SO WE ARE HOPEFUL THAT WILL COME BACK. >> YOU MENTIONED NOVEMBER TO FEBRUARY, THIS FIRST YEAR, IS IT YOUR HOPE THAT IT'S ONLY GOING TO BE THE FIRST YEAR AND IN FUTURE YEARS WE WON'T HAVE TO? >> THAT'S MY HOPE. >> I MEAN IT'S ONE THIRD OF THE YEAR. AND YOU JUST KILLED THE RETURN AND THE BENEFIT OF HAVING THE SPACE, NUMBER ONE, BY RESTRICTING WHAT KIND OF GROUPS CAN USE IT, AND NUMBER TWO, THE MONTHS THAT THEY CAN USE IT AT. OTHERWISE, COMMISSIONER CELLA, WE NEED AN INDOOR FACILITY OR SOMETHING WE CAN USE BETWEEN NOVEMBER AND FEBRUARY. >> SPEND $1 MILLION PER FIELD INPUT ARTIFICIAL TURF IN. I'LL ASK THOSE QUESTIONS WHEN WE GET OUTSIDE OF THE BOARD MEETING AND THE PARK DEPARTMENT AS TO WHY WE ARE ISOLATING THOSE DAYS. YOU KNOW, QUITE HONESTLY, IF THEY WANT TO GROW GRASS THEY SHOULD REALLY BE DOING IT IN JUNE, JULY AND AUGUST, WHEN NOBODY WANTS TO BE OUTSIDE AND THE GRASS GROWS PRETTY WELL, IN MY BACKYARD. >> MOST GOLF COURSES AERATE THEIR GRASS IN THAT TIME OF YEAR. >> THAT'S A QUESTION BECAUSE YOU'RE EXACTLY RIGHT. A LOT OF TIME, ENERGY AND MONEY SPENT TO PUT THE FIELDS IN AND FOR A THIRD OF THE YEAR WE ARE NOT -- APPARENTLY IT'S NOT THAT BAD. WE'VE GOT A COUPLE OF ORGANIZATIONS GOING IN THERE SO I GUESS IT WILL BE SOMETHING TO INDICATE IN THE FUTURE WHAT IT WILL TAKE TO PUT THE FIELDS BACK INTO WHATEVER SHAPE THEY NEED TO BE IF THEY ARE INDEED BEING RIPPED UP. BUT AGAIN, MY COMMENT GOES BACK TO TACKLE FOOTBALL, WE CAN'T DO THAT. I CAN ENVISION THE 77 AND ALL OF [00:40:03] A SUDDEN NOW TO ME, HIGH SCHOOL KIDS ON A 7V7 TEAM VERSUS SIX-YEAR-OLDS THAT ARE PLAYING TACKLE FOOT ALL, I DON'T SEE THE TEAR UP OF THE FIELD THAT MUCH, THEY BOTH WEAR CLEATS, THEY BOTH ARE THE SAME TYPE, MAYBE I'M NOT SEEING SOMETHING THAT'S THERE BUT THAT QUESTION SHOULD BE ASKED AND WE'LL GET AN ANSWER. ALL RIGHT, ANYTHING ELSE FOR NOW AT THIS POINT? >> JUST ONE MORE QUESTION TO. YOU MENTIONED THAT THERE'S A LOT OF PEOPLE CALLING. IS THERE A POSSIBILITY YOU COULD DO A LOST BUSINESS , TURNED OUT BUSINESS REPORT? >> WE ARE WORKING ON THAT FOR KIMBERLY RIGHT NOW. >> OKAY, GREAT QUESTION. >> LAST QUESTION. SORRY I NOTICED EARLIER, WHERE IS THE VENUE FOR THE DISC GOLF PRO TOUR? >> WE ARE TALKING TO THEM ABOUT VAN ZANT, VAN ZANT PARK. >> AND THERE'S ALSO A NEW DISC GOLF COURSE THAT I'M TRYING TO GET INFORMATION ON THAT'S IN ORANGE PARK SO WE ARE TRYING TO FIND OUT DETAILS ON THAT TO SEE IF WE CAN USE THAT, TOO. >> THE SPORT THAT IS EXPLODING AROUND THE COUNTRY, IF Y'ALL EVER HEARD OF THIS SPORT CALLED PICKLE BALL, BUT WE'VE GOT SOME VERY GOOD RELATIONSHIPS WITH USA PICKLE BALL AND THEY'VE GIVEN US NOW SOME ROADWAYS OF HOW TO RUN EVENTS. THEY DO REGIONAL EVENTS AND NATIONAL EVENTS SO THERE'S PEOPLE THAT ARE OPENING UP PICKLE BALL FACILITIES. SO THAT SHOULD BE ACTUALLY ON THEIR BUT WE ARE WORKING WITH THEM. THEY DO REGIONAL EVENTS -- THEY DO KIND OF LOCAL EVENTS, REGIONAL EVENTS AND BIG NATIONAL EVENTS FROM THE USA PICKLE BALL SIDE. FROM A NATIONAL EVENT THEY WANT 30-PLUS COURTS, CONTIGUOUS AND DEDICATED COURTS, WHICH VERY FEW PLACES IN THE COUNTRY HAVE THAT, BY THE WAY. AND THEN FROM A REGIONAL STANDPOINT, THEY WANT 20 -- 16 TO 20 DEDICATED COURTS BUT THEN YOU CAN GET THESE LOCAL TO REGIONAL EVENTS AND YOU CAN DO 4 TO 8 TO 10 COURTS AND THOSE ARE SPROUTING UP SO WE ARE TRYING TO IDENTIFY WHERE THOSE ARE AND BE ABLE TO CREATE THOSE EVENTS WITH USA PICKLE BALL. >> I DON'T THINK WE HAD A MEETING BETWEEN NOW AND THE RUNNING EVENT THAT RAN IN SEPTEMBER. >> THANK YOU FOR BRINGING THAT UP. I THINK WE STARTED TWO YEARS AGO, THE ANNUAL CLAY OPEN, WHICH IS CROSS-COUNTRY. WE DID IT AT THE FAIRGROUNDS LAST YEAR. IT WAS WILDLY SUCCESSFUL. AND WE MOVED IT TO SEE MORE GRANTS THIS YEAR. GOOD THING THAT WE DID, BECAUSE THE PARKING -- WE PARK ABOUT 650 CARS LAST YEAR, LAINE AND I, KIMBERLY. WE WERE ALL OUT THERE, TRYING TO FIGURE IT ALL OUT. WE ARE NOT PARKING GURUS BY ANY STRETCH OF THE IMAGINATION WE GOT EVERYBODY PARKED. THIS YEAR THE SEA MARK RANCH, THEY DO THEIR MUD RUN OUT THERE. WE HAD CLOSE TO 1000 COMPETITORS, PARENTS. THERE WERE ABOUT 3000 PEOPLE OUT THERE. WE PARKED 1000 CARS IN THE PASTURE THERE. THEN THEY WOULD WALK IN AND IT WAS QUITE FUNNY BECAUSE THEY DID THEIR BEST TO CLEAR ALL THE COW PATTIES, BUT IT WAS FUNNY TO WATCH PEOPLE PARK AND THEN, TOO, YOU KNOW. BUT IT WAS ANOTHER VERY, VERY SUCCESSFUL EVENT. WE HAD FOUR HEATS OR FOUR RACES. WE HAD MIDDLE SCHOOL BOYS, MIDDLE SCHOOL GIRLS, HIGH SCHOOL BOYS, HIGH SCHOOL GIRLS. THE RAVE REVIEWS ABOUT SEA MARK RANCH THERE SO WE'VE ALREADY TALKED TO NATHAN AND ALL OF THAT ABOUT PLANNING THAT EACH YEAR , AND AS WE TOLD YOU A FEW YEARS AGO, THE GOAL IS TO MAKE THIS A PREMIER CROSS-COUNTRY EVENT IN THE STATE, THAT EVERY YEAR THE PEOPLE -- WE CAN SEE 10 YEARS FROM NOW THAT PEOPLE ARE DYING TO GET INTO IT AND IT BECOMES ONE OF THOSE. IT JUST TAKES TIME TO GROW IT. WE HAD SOME TEAMS, A FEW TEAMS FROM OUT OF TOWN THIS YEAR. LAST YEAR WAS ALL LOCAL. WE HAD SOME PEOPLE TRAVELING IN THIS YEAR. I THINK THAT'S JUST GOING TO CONTINUE TO GROW. ELI OUT OF THE JACKSONVILLE TRACK CLUB REALLY PUTS THAT ON AND IT WAS ANOTHER SUCCESSFUL EVENT. IT WAS COVERED WELL BY THE MEDIA SO I THINK HOPEFULLY THE GOAL IS 10 YEARS WE'LL ALL BE SITTING AROUND GOING HOLY COW, THIS WAS A GREAT EVENT THAT WE DID ORGANICALLY, SO THANK YOU FOR ASKING ABOUT THAT. >> ONE OTHER THING, GLAD IT WENT SO WELL AND IT ALSO LEAVES ME THINKING THAT MAY BE THAT WE NEED TO HEAD DOWN TO THAT PATH IN TERMS OF CREATING THE EVENTS OURSELVES , WE'RE GOING TO INVEST 20,000, 15,000, 40,000, WHATEVER IT IS THAT SOMEBODY'S [00:45:01] GOING TO CREATE THAT EVENT AND PASS THOSE MONIES IN THE EVENT TO GROW IT AND GET IT OFF THE GROUND FASTER, WHETHER THAT'S HIGH SCHOOL FLAG FOOTBALL, GIRLS HIGH SCHOOL FLAG FOOTBALL EXPLODING IN TERMS OF ITS POPULARITY AND ITS COVERAGE SO YOU KNOW WHETHER WE TAKE IN ALL THE COUNTY HIGH SCHOOL FOOT ALL TEAMS AND BRING IN -- THE NICE THING ABOUT FLAG FOOTBALL IS THAT THEY CAN PLAY MULTIPLE GAMES. IT'S NOT LIKE TACKLE FOOTBALL WHERE YOU NEED AT LEAST THREE OR FOUR DAYS TO RECOVER. IN FLAG FOOTBALL THEY PLAY A GAME, THEY TAKE AN HOUR OFF, THEY HAVE A SNACK AND THEY GO RIGHT BACK AND PLAY AGAIN. SO THEY CAN GET A NUMBER OF GAMES IN A SHORT PERIOD OF TIME. FROM THAT STANDPOINT, CREATING SOME OF OUR OWN EVENTS, I WOULD LOVE TO SEE THE COUNTY MOVE IN THAT DIRECTION, WHETHER IT'S FOOTBALL, LACROSSE, ANY OF THESE OTHER SPORTS THAT WE CAN DO. SOCCER, WHAT'S TO PREVENT US FROM INVITING ALL THE HIGH SCHOOL SOCCER TEAMS, BOYS AND GIRLS, FINDING SIX TEAMS FROM OUT OF STATE AND YOU'VE GOT A 12 TEAM TOURNAMENT AND YOU'VE GOT SOMETHING REAL NICE THAT YOU JUST CREATED, AND WE INVEST GRANT MONEY IN OURSELVES RATHER THAN SOMEBODY ELSE. >> DIRECT. >> THAT IS I THINK DEFINITELY A WAY TO INVESTIGATE GOING FORWARD. >> COULDN'T AGREE MORE. >> ANYTHING ELSE FOR AL? I KNOW WE'LL HEAR FROM HIM LATER ON [3.  Tourism Team Update (K. Morgan)] WHEN WE START TALKING ABOUT SOME GRANTS ARE TO THANK YOU. >> THANK YOU. >> ALL RIGHT. LET'S SEE. WE GOT A TOURISM TEAM UP DATE. YOU DON'T HAVE LIKE A LITTLE SPLASHY -- >> I FEEL LIKE WE SHOULD HAVE SOME DRUM ROLLS OR SOMETHING FUN. SO WITH SAMANTHA, LET ME TELL YOU WHERE SAMANTHA IS. SAMANTHA IS WITH THE PETTY ARMS SCENIC HIGHWAY COMMITTEE MEETING. SO WE ARE DIVIDING AND CONQUERING TODAY, SO WE COVER HER SLIDES. THE EXPLORER CLAY APP IS GOING WELL. WE ARE WORKING ON SOME OTHER TOURS TO GET LOADED TO IT SO THAT PEOPLE CAN ENJOY THIS AS ANOTHER RESOURCE FOR FINDING OUT WHAT TO SEE AND DO AND EXPERIENCE WHEN THEY'RE HERE IN CLAY COUNTY. WE'VE GOT APP DOWNLOADS. I KNOW THAT WAS A BIG QUESTION AT SEPTEMBER'S MEETING. SO APPLE USERS GOT MORE THAN 1200 DOWNLOADS AND 120 ANDROIDS. AND THEN YOU CAN SEE IN THIS NEXT SLIDE KIND OF THE EBB AND FLOW OF WINDOWS DOWNLOADS HAPPENED, AND WHAT THAT LOOKS LIKE, SO THAT YOU CAN SEE TIME FRAMES, WHEN WE PUSHED IT OUT, WHEN EVENTS WERE HERE. THERE'S SOME DEFINITE CORRELATIONS THAT WE ARE WATCHING. AND THEN I'M GOING TO TURN IT OVER TO SHARE MULTI, OUR MARKETING MANAGER. TO TALK ABOUT ALL THE AMAZING MARKETING THINGS THAT ARE HAPPENING. A BIT TALLER THAN ME. >> ALL RIGHT. SO OUR TWO MAIN SOCIAL MEDIA CHANNELS RIGHT NOW ARE METRICS FOR FACEBOOK AND INSTAGRAM, OUR REACH AND OUR ORGANIC REACH WENT DOWN THIS PERIOD. THERE IS A COUPLE REASONS FOR THAT. SO OUR PAID REACH, OUR PAID ADS ON SOCIAL, WE DID PAUSE TWICE DUE TO THE TWO HURRICANES RECENTLY. THAT AFFECTED OUR ORGANIC REACH AND OUR ORGANIC REACH ALSO IS DOWN BECAUSE LAST TIME I REPORTED ON THIS WE HAD A BIG ORGANIC REACH BECAUSE OF A COUPLE POSTS. ONE OF THOSE POSTS WAS ABOUT CALEB TRESSEL IN THE OLYMPICS AND PEOPLE IN GREEN COVE SPRINGS IN CLAY COUNTY LOVED CALEB, SO I GOT THOUSANDS AND THOUSANDS ON THAT LAST PERIOD WHICH WENT DOWN BUT EVERYTHING ELSE IS GOING WELL. IT'S GOING UP. WE ARE STILL CONSISTENTLY GAINING FOLLOWERS. WE ARE STILL CONSISTENTLY DOING WELL ON ORGANIC REACH AND PEAK REACH FOR INSTAGRAM, AS WELL. OOPS, WENT BACK. OKAY. SO OUR INDUSTRY NEWSLETTER, WE JUST SENT OUT THE THIRD EDITION OF THIS NEWSLETTER. THIS NEWSLETTER GOES OUT TO OUR TOURISM INDUSTRY IN CLAY COUNTY, ALL OF THESE BUSINESSES, EVERYTHING FROM SHOPS TO RETAIL TO RESTAURANTS IN OUR HOTELS. THIS IS A WAY FOR THEM TO STAY UP DATED ON WHAT WE ARE DOING AND THE UPCOMING MARKETING CAMPAIGNS. [00:50:03] WE HAVE EVENTS THAT WE PUSH OUT THAT MAY BE RELEVANT TO THEM, AS WELL AS RESOURCES THAT WE BELIEVE WILL BE RELEVANT TO THEM AND WORTH THEM VIEWING. SO WE ARE STILL TRYING TO GET THE WORD OUT TO OUR BUSINESSES AND GET THEM ENGAGED WITH SUBMITTING POSTS AND GIVING US TIPS AND DETAILS ON WHAT WE NEED TO SHARE ON OUR SIDE OF THINGS, BECAUSE WE DON'T KNOW WHAT TO MARKET UNLESS THEY TELL US AND SOMETIMES THERE'S REALLY COOL THINGS THAT GO ON THAT WE WANT TO KNOW. SO WE ARE STILL WORKING ON THAT. AND THEN OUR EVENTS CALENDAR, THIS IS A REALLY BIG PROJECT THAT WE ARE WORKING ON. RIGHT NOW YOU'LL SEE ON OUR WEBSITE THAT THIS IS THE EVENT CALENDAR LOOKS DIFFERENT THAN WHAT IT DID BEFORE. THIS IS A NEW INTERFACE SO ON THE TOP SCREENSHOT THERE IS WHAT THAT CALENDAR LOOKS LIKE NOW, AND THEN YOU CAN SEE THE EVENT OF WHAT IT LOOKS LIKE. IT WILL BRING YOU TO A PAGE THAT HAS THE EVENT DETAILS, THE TIME AND LOCATION, AND A LINK TO THAT EVENT PAGE. RIGHT NOW WE ARE WORKING WITH VACATION GENIUS AND WHAT THIS IS IS A PROCESS THAT'S SUPPOSED TO STREAMLINE THE TOURISM DEPARTMENTS, BASICALLY MAKE IT EASIER FOR US TO POST EVENTS TO THIS CALENDAR WITHOUT DOING TOO MUCH MANUAL LABOR. IT'S SUPPOSED TO BRING IN EVENTS AND ON THE BACKEND WE SEE AN EVENT THAT COMES THROUGH AND WE JUST BASICALLY PUBLISH THE EVENT IF EVERYTHING LOOKS GOOD OR DENY THE EVENT IF IT DOESN'T LOOK LIKE IT ALIGNS WITH WHAT WE WANT ON OUR CALENDAR. RIGHT NOW WE ARE WORKING THROUGH SOME KINKS. WE ARE WORKING IN A TEST ENVIRONMENT TO WORK THROUGH THE ACCURACY OF THIS BUT AS OF NOW, THE BUSINESSES ARE STILL ABLE TO SUBMIT EVENTS TO ANYBODY, EVENT ORGANIZERS THAT HAVE EVENTS GOING ON, THEY CAN STILL GO ON TO THE WEBSITE AND SUBMIT ANY EVENTS THAT ARE GOING ON. SO HOPEFULLY BY THE END OF THE WEEK WE'LL KNOW MORE ON THE EVENTS CALENDAR AND DOING A FULL INTEGRATION. WEBSITE UPDATES. SO ADRIAN TOUCHED ON THIS EVENT. WE ARE ALSO WORKING THROUGH THREE PHASES OF WEBSITE UPDATES. SO RIGHT NOW WE ARE ALMOST COMPLETE WITH OUR PHASE ONE UP DATE, WHICH ADDED LANDING PAGES TO OUR WEBSITE AND REALLY REORGANIZED THE SITE NAVIGATION TO MAKE IT MORE USER-FRIENDLY FOR OUR CONSUMERS, AND WE RESTRUCTURED THE NAVIGATION MENU AND UP DATED SEARCH AND FILTER OPTIONS ON EACH PAGE , SO THAT WHEN THE CONSUMER GOES ON TO OUR WEBSITE, IT'S EASIER FOR THEM TO FIND WHAT THEY WANT. UPCOMING UPDATES ARE MORE CONTENT, MORE ORGANIZATION TO THOSE PAGES, AND THOSE UP DATES FOR LANDING PAGES INCLUDE PAGES LIKE FILM DEVELOPMENT, EVENT SERVICES, AND LANDING PAGE FOR EACH ONE OF OUR NEIGHBORHOODS. AS WELL AS MORE USER EXPERIENCE UP DATES AS WE WORK THROUGH AND TRY TO NAVIGATE THE WEBSITE AND LOOK THROUGH IT FROM THE CONSUMER'S PERSPECTIVE AS WELL AS GET FEEDBACK ON THAT. AND OUR NEXT PROJECT WE ARE WORKING ON, IN ABOUT A WEEK AND A HALF, VISIT FLORIDA WILL BE COMING DOWN TO DO A VIDEO SHOOT AT NO COST TO US BUT THEY WILL BE DOING B ROLL FOOTAGE FOR A VIDEO FOR A SERIES THEY CALL 60 SECONDS IN LAKE COUNTY AND MY SCREENSHOT UP HERE, THE VIDEOS THEY'VE DONE FOR OTHER COUNTIES, THIS IS WHAT IT WILL LOOK LIKE. WE GET EXACTLY A MINUTE TO TELL OUR STORY FOR CLAY COUNTY. SO WE ARE WORKING WITH 10 LOCAL BUSINESSES AND ATTRACTIONS IN CLAY COUNTY TO FEATURE THEM AND RIGHT NOW OUR BIGGEST TASK RIGHT NOW IS FINDING TALENT AND A VOTE. SO WE ARE WORKING ON THAT. WE HAVE ABOUT A WEEK TO FIND TALENT FOR DIFFERENT SCENES THAT WE WANT TO PORTRAY THIS 62ND ZINHLE SHOT. SO ONCE THAT'S DONE WE'LL ALSO HAVE THE B ROLL ADDED TO OUR VIDEO LIBRARY, WHICH IS REALLY NICE BECAUSE WE'LL ALSO BE ABLE TO USE THAT FOR FUTURE MARKETING CAMPAIGNS, AS WELL. >> CAN WE JUST GO BACK TO YOUR TALENT AND A BOAT? WHAT EXACTLY ARE WE LOOKING FOR? >> WE NEED A BOAT TO BE ON THE WATER AND WE NEED TALENT -- WE ARE HOPING TO GET A FAMILY ENJOYING ON THE WATER AS AN EXCURSION OPTION, AND A KAYAKER TO KAYAK IN ONE OF OUR [00:55:03] WATERWAYS. AND HOPEFULLY SOME FISHING, AS WELL, SO WE CAN FEATURE ALL OF THOSE DIFFERENT THINGS THAT YOU CAN DO HERE ON THE WATER. >> AND WHAT SIZE BOATS ARE WE LOOKING FOR? >> WE MIGHT -- >> BIGGER THAN A BATHTUB? >> YEAH. WE'D LIKE IT TO BE LIKE A MULTIGENERATIONAL KIND OF THING WHERE GRANDPA IS FISHING WITH THE GRANDSON OR A FAMILY IS ON BOARD, FISHING, SO IF IT COULD HOLD -- I'M NOT GOING TO BE CHOOSY AT THIS POINT, EVEN IF IT'S JUST A JOHN BOAT AND SOMEBODY FISHING I'M PROBABLY GOING TO BE HAPPY. BUT WE CAN BE FLEXIBLE. BUT WE DO WANT TALENT FOR THE OTHER PLACES. IF THERE'S ANY RUNNERS OR CYCLISTS THAT WANT TO JOIN US ALONG THE SCENIC HIGHWAY, WE'VE GOT THE HISTORIC TRIANGLE, WALNUT STREET SHOPPING. >> RESTAURANTS AT PLACES LIKE BRYAN PIATT AND ROGER THAT AND JUST DIFFERENT RESTAURANTS THROUGHOUT CLAY COUNTY WERE PEOPLE ARE EATING, HAVING A GOOD TIME. >> TO DO A LUXURY PICNIC, GLAMPING KIND OF THING, TOP OF THE T. >> INFORMATION, I THINK THERE IS SOMEBODY WORKING AT THE SHERIFF'S OFFICE THAT MIGHT HE SOMEBODY YOU WANT TO CONSIDER THEIR. THEY TAKE CHARGE OF THE PIOS AND APPARENTLY HE'S A BIG FISHERMAN, BOATER, AND APPARENTLY HAS QUITE THE PERSONALITY. >> OKAY, WELL GREAT, THANK YOU. >> SOMEBODY AT LEAST TO TALK TO. >> WE HAVE A SKI CLUB THAT SHOWS IN KEYSTONE. >> YEAH. THANK YOU. OKAY. SO OUR UPCOMING MARKETING CAMPAIGNS, THIS IS KIND OF UPCOMING BUT NOW IT'S LIVE. IT'S OUR PROMOTION WITH -- A PARTNERSHIP PROMOTION WITH FLORIDA'S FIRST COAST OF GOLF AND IT'S THEIR MILITARY EMOTION WHICH FEATURES THEIR GOLF ATTRACTIONS THROUGHOUT THE NORTHEAST FLORIDA, AND WHAT WE HAVE HERE IS OUR PATRIOTS PASSPORT THAT WE ARE FEATURING ON THIS LANDING PAGE, AND OUR PATRIOTS PASSPORT IS REALLY COOL. IT'S NOT JUST FOR THIS CAMPAIGN BUT IT ALSO LEAVES AS A LANDING PAGE ON OUR WEBSITE, WHERE YOU CAN SEE THE DETAILS OF CLAY COUNTY, IT'S MILITARY HISTORY, ANNUAL MILITARY THINGS THAT GO ON, AND WE ALSO GOT TOGETHER WITH ALL OF OUR LOCAL BUSINESSES AND BASICALLY CURATED EVERY MILITARY PROMOTION THAT WE COULD FIND THROUGHOUT CLAY COUNTY, AND EVERYTHING THAT WE FOUND IS ON HERE. SO LOTS OF DISCOUNTS AND PROMOTIONS FOR ACTIVE DUTY AND VETERANS CAN GO OUT, AND IT'S AWESOME BECAUSE THE BUSINESSES ARE ALL THERE, TOO. THEY GET FEATURED ON THE VETERANS AND ACTIVE-DUTY ALSO GET PROMOTIONS NOW, TOO. SO THAT IS LIVE AND I DO HAVE SOME NUMBERS FOR HOW WELL THAT'S DOING HERE. SINCE OCTOBER 1ST WE'VE HAD 416 VIEWS WITH AN EVENT COUNT OF 119, AGAIN, EVENTS COUNTS ARE ACTIONS TAKEN ON THE PAGE LIKE CLICKING SO THEY ARE REALLY ENGAGING WITH THAT AND WE CAN TELL BECAUSE THE ENGAGEMENT TIME ON THAT PAGE IS AVERAGING ABOUT TWO MINUTES. AND MY FINAL SLIDE IS UPCOMING MARKETING CAMPAIGNS CONTINUE TO. THIS IS OUR SHOP SMALL SATURDAY, SO SATURDAY, NOVEMBER 30TH IS GOING TO BE SHOT SMALL SATURDAY WHERE LOCALS ARE ENCOURAGED TO SHOP LOCAL AFTER BLACK FRIDAY, AND REALLY JUST ANOTHER PUSH TO ENCOURAGE LOCALS AND VISITORS TO SUPPORT THEIR LOCAL CLAY COUNTY BUSINESSES. SO WE ARE ALSO MAKING A LANDING PAGE FOR THAT, WHICH IS GOING TO BE SIMILAR TO WHAT WE DID, IF YOU REMEMBER WE DID 904 DAY. IT WILL BE SIMILAR TO THAT WHERE WE HAVE ALL OF THE BUSINESSES FEATURED WITH LINKS TO THEIR WEBSITES ON THAT LANDING PAGE. THEN WE HAVE CHRISTMAS IN PLAY. CHRISTMAS IN CLAY IS GOING TO FEATURE HOLIDAY EVENTS, HAPPENINGS, DIGITAL ADS, SOCIAL MEDIA BOOST, BLOG POST, A BILLBOARD AND OTHER ADS THAT POINT TO OUR EVENTS CALENDAR THAT IS GOING TO FEATURE ALL OF THE CHRISTMAS EVENTS IN PLAY. THAT'S ALL I HAVE. >> VERY GOOD, ANY QUESTIONS? >> OKAY, THANK YOU. >> I JUST HAVE ONE SUGGESTION THAT MAYBE WE NEED TO DO A CALEB TRESSEL ITINERARY, BECAUSE IF WE COULD DRIVE THOSE PAGES WE COULD SHOW WHERE HE STARTED TO SWIM, PUDDLES THAT HE RAN THROUGH AS A THREE OR FOUR-YEAR-OLD. >> YES, I AGREE. THAT'S A REALLY GOOD SUGGESTION. [01:00:04] >> WHERE HE WAS FIRST INTRODUCED TO WATER. >> HE'S OPENING CHRISTMAS ON WALNUT. >> WE ARE PLANNING ON DOING SOMETHING WITH THAT, TOO SINCE WE SAW THAT GREEN COVE SPRINGS IS BRINGING THEM IN FOR THE CHRISTMAS ON WALNUT. DEFINITELY MANAGED TO LEVERAGE THAT, AS WELL. >> THE OTHER THING THAT TICKLED ME I HEARD HIS OCCASION GENIUS. SOMETIMES I THINK OF MYSELF AS AN OCCASIONAL GENIUS. >> DEFINITELY WANT TO LEVERAGE THAT BECAUSE I KNOW GETTING ON HIS SCHEDULE IS A TOUGH THING SO TAKE ADVANTAGE OF WHAT WE DO HERE. WE'VE BEEN TRYING FOR A BIT, PRETTY MUCH EVERY TIME THERE'S AN EVENT WE TRY. >> ALL RIGHTS. >> AND THEN CONTINUING, WE'VE GOT JUST A FEW MORE. IN CONJUNCTION WITH THIS STRATEGIC PLAN WE HAVE -- THESE ARE EVENTS. LEGAL IS TO HAVE 20 EVENTS THAT ARE MULTI-DAY IN THE COUNTY. SO FAR THIS YEAR WE HAVE ACTUALIZED NINE OF THOSE OVERNIGHT EVENTS AND THE REMAINDER OF NOVEMBER AND DECEMBER WILL ADD TWO MORE TO THAT LIST SO THAT'S KIND OF WHERE WE STAND ON THE STRATEGIC LAND FOR THE COUNTY, AND THEN I KIND OF WANTED TO GIVE YOU A TAX COLLECTIONS UPDATE. SO WE'VE BEEN HOLDING OUR OWN. RIGHT NOW WE ARE KIND OF FLAT AND OCTOBER, I SAW SOME GLANCES OF OCTOBER'S REPORT AND WE HAVE DEFINITELY HAD THE DOWNWARD TURN THAT EVERYONE ELSE HAD BEEN TALKING ABOUT FOR A YEAR AND A HALF. SO WE ARE BASICALLY WE ARE DOWN ONE -- 1.4%. WE'LL KNOW NEXT MONTH BUT THE NEXT MONTH WAS HARD BECAUSE WELL -- HURRICANES ARE A BLESSING AND A CURSE PER GO WE DID SEE SOME BUSINESS FROM EVACUEES, FROM OTHER PARTS OF THE STATE, IN OUR AREA, DURING THOSE HURRICANES. BUT WHAT HAPPENED WAS THE TIMING OF THE HURRICANE IMPACTED THE EVENTS FOR THE NEXT WEEKEND. AND SO, PEOPLE WERE FOCUSED ON NOT TRAVELING, BUT CLEANING UP AND NOT GETTING OUT AND ENJOYING THE EVENTS THAT WE HAD. SO THAT'S JUST KIND OF WHERE WE ARE AT WITH THAT TAX COLLECTIONS, AND THEN THE HOTEL DATA, THIS IS A COMPARISON THAT WE HAVE, A MONTHLY COMPARISON WE HAVE WITH OTHER COUNTIES AND YOU'LL SEE WE ARE HOLDING OUR OWN. WE REALLY ARE STILL IN A GOOD SPOT COMPARATIVELY, SO BASICALLY WHAT WE'VE DONE, WHAT WE'VE SEEN IS OUR OCCUPANCY OR OUR SUPPLY HAS REMAINED THE SAME. OUR OCCUPANCY IS DOWN .TOO, SO AGAIN, WE ARE FLAT AND WE'LL TAKE FLAT OVER A SIGNIFICANT DECREASE ANY DAY OF THE WEEK. SO THAT'S KIND OF WHERE WE ARE AT. >> DO Y'ALL HAVE ANY QUESTIONS? >> ANY QUESTIONS FOR HIM OR THE STAFF? >> BEFORE WE GIVE UP OUR TIME HERE, I DO WANT TO TAKE THIS TIME TO SAY A HUGE THANK YOU TO YOU, COMMISSIONER CELLA. WE KNOW THAT THIS IS YOUR LAST MEETING AND WE COULD NOT -- FIRST OF ALL, THANK YOU FOR DREAMING WITH US. WE DREAM BIG AND YOU'VE HELPED US ACCOMPLISH MORE IN THE LAST EIGHT YEARS THEN ANYBODY COULD'VE EVER DREAMED, SO WE WANT TO TAKE SOME TIME. WE WANT EVERYBODY TO COME DOWN FRONT AND WE WANT TO PRESENT YOU WITH A PLAQUE, WHICH IS A VERY SMALL TOKEN OF OUR APPRECIATION, BUT YOUR LEADERSHIP AND YOUR PASSION FOR OUR COMMUNITY, YOUR CREATIVITY, AND I COULD GO ON AND ON WITH THE WONDERFUL ADJECTIVES TO DESCRIBE YOU. BUT WE SO APPRECIATE YOU, AND YOU'VE LEFT SOME VERY BIG SHOES TO FILL. SO THANK YOU SO MUCH FOR EVERYTHING THAT YOU'VE DONE. >> THANK YOU. GOING TO COME NOW AND DO THIS? >> WILL -- >> WE'LL GET IT. >> YOU'RE THE DIGITAL PERSON. [01:05:41] >> READY? >> THANKS. >> THANK YOU ALL. >> THANK YOU. >> OKAY. >> THANK YOU ALL. I APPRECIATE CERTAINLY WHEN THEY ASKED ME EIGHT YEARS AGO, WHICH COMMITTEES I WANTED TO SIT ON, THIS WAS THE FIRST ONE THAT I MENTIONED AND IT'S VERY RARE THAT YOU GET AN OPPORTUNITY TO STAY AS LONG AS I HAVE BEEN ABLE TO. THAT'S THROUGH THE COOPERATION OF THE DIFFERENT CHAIRPERSONS AS WE WENT THROUGH THE YEARS INCLUDING MYSELF TWICE. THAT IS AN EASY ONE TO CONVINCE ME. THAT'S WHERE THE OCCASIONAL GENIUS CAME IN. WE ARE IN CHARGE OF THAT. I KNOW WHERE TO GO. IT'S BEEN A LOAD OF FUN. WE WERE PRETTY MUCH AT THE GROUND FOR WHEN WE STARTED AND WE BUILT IT UP, AND I SEE NOTHING BUT POSITIVES WITH THE STAFF THAT KIM HAS BEEN ABLE TO ASSEMBLE, FOLKS LIKE OWL IN WORKING WITH US AND JUST CONTINUING TO MOVE UP. JUST GOT TO FIND OUR NICHE AND KEEP MOVING, AND YOU GUYS HAVE SOME GREAT IDEAS, AND I'M SURE THAT SOME OF THOSE WILL COME TO FRUITION. THAT'S THE THING I GUESS YOU'VE GOT TO CONSIDER IS THAT NOT EVERYTHING WORKS ALL THE TIME SO YOU'VE GOT TO FIND OUR NICHE AND JUST KEEP PUSHING FORWARD UNTIL WE FIND OUT WHAT WORKS BEST FOR US AND OUR SITUATION. SO ANYWAY, THANK [4.  Tourist Development Council Meeting Minutes September 4, 2024] YOU VERY MUCH. I APPRECIATE THE PLAQUE. ALL RIGHT. SO APPROVAL OF MINUTES, NUMBER FOUR ON THE AGENDA IS OUR NEXT THING, IF ANYBODY IS INTERESTED IN MAKING A MOTION I'LL BE GLAD TO ACCEPT. >> OFFER A MOTION TO APPROVE [5.  TDC Event Marketing Grant Subcommittee Report (S. Lamb)] THE MINUTES. >> SECOND, MOTION SECOND. ANY DISCUSSION? ALL IN FAVOR, PLEASE SAY HI. >> HI. >> MOTION CARRIES 6-0. WE MOVE TO THE BUDGET AND THIS IS A REVIEW OF TDC SUBCOMMITTEE NOTES AS WELL FROM THE GRANT SUBCOMMITTEE, AND SOMEBODY WAS THERE, WANT TO TAKE THAT? >> ARE YOU GOING TO DO IT? >> AS YOU KNOW WE HAVE THE NEW GUIDELINES IN PLACE, THEY WERE APPROVED BY THE BOARD ON OCTOBER 22ND, SO WE ARE JUST KIND OF FINE-TUNING THOSE. WE ARE WORKING ON THE APPLICATIONS NOW THAT WILL BE FOR THE SPORTS GRANTS AND THE SPECIAL EVENTS. WE ARE IN DISCUSSION WITH THE TWO EXISTING SIGNATURE EVENTS. WE HAVE TALKED KIND OF INTERNALLY ABOUT WHAT WE ARE GOING TO DO WITH THE FAIR AND THE FALL FESTIVAL, THE ORANGE PARK FALL FESTIVAL. WE DO HAVE ON HERE THAT WE ARE GOING TO BE DOING A WEBINAR SINCE THIS. WE HAVE ACTUALLY KIND OF SHIFTED. WE ARE TRYING TO KEEP UP WITH THE TIMES AND WE'RE GOING TO DO A YOUTUBE SHORT WITH IT SO IT WILL BE A LOT OF INFORMATION IN A SHORT AMOUNT OF TIME. IT'S GOING TO BE A LOT EASIER TO FOLLOW A WEBINAR THAT WE RECORDED AND HOPEFULLY WILL BE ABLE TO ADDRESS ALL THE QUESTIONS IN THAT TIME. WE'LL GET MORE INFORMATION AS THAT COMES BUT WE ARE TRYING TO GET THAT DONE BEFORE DECEMBER, SO BY THE NEXT MEETING IT WILL BE DONE. IT WILL BE UP AND GOING AND THEN WE'D ALSO LIKE TO HAVE THE NEW GUIDELINES IMPLEMENTED FOR EVENTS HAPPENING JANUARY 1ST OF 2025. HAVEN'T REALLY MOVED MUCH MORE PAST THAT BUT WE ARE AT THE FINISH LINE. WE'RE ALMOST THERE. YOU'LL SEE IN THE GRANT APPLICATIONS I DID DO A SCORING USING THE NEW GUIDELINES SO WE CAN KIND OF SEE HOW THAT'S WORKING. BUT IF YOU HAVE ANY QUESTIONS ABOUT THIS. >> IF I CAN ADD, I DO WANT TO REMIND YOU THAT THE FALL FESTIVAL GRANT CAME THROUGH THIS YEAR BECAUSE WE DIDN'T GIVE THEM ENOUGH NOTICE TO CHANGE. YOU ALL ALREADY [01:10:01] APPROVED THAT AND I DID HAVE A CONVERSATION WITH THE FAIR ASSOCIATION, AND WE WILL BE BRINGING BACK A SPONSORSHIP OPPORTUNITY. WE HAD A MEETING, I THINK FRIDAY, ABOUT THAT. THAT WILL FOCUS ON MARKETING. >> AND JUST TO MENTION AS WE TALKED ABOUT THE FALL FESTIVAL, INVESTING IN SOMEBODY WHO'S THERE IN TERMS OF A GRANT, I DON'T KNOW IF ANYBODY WENT BUT IT WAS A HUGE CROWD ON SATURDAY AND EVERYBODY DID VERY WELL, VENDORS INCLUDED, AND THEN THE NUMBER OF THEM SOLD OUT IN THEIR TENT BY THEMSELVES WITH EMPTY TABLES BECAUSE THAT'S HOW GOOD BUSINESS WAS. SUNDAY THE CROWD WAS STILL GOOD BUT THAT'S LESS THAN IT HAD BEEN ON SATURDAY. OF COURSE THE TRAFFIC IN THE AREA WAS ALSO PRETTY HEAVY BECAUSE OF THE AIR SHOW THAT WAS HAPPENING AT THE SAME TIME. SO THAT'S SOMETHING THEY MAY WANT TO CONSIDER. MAYBE IT WORKED WELL FOR THE TIME. I'M NOT SURE BUT THAT MAY BE SOMETHING TO CONSIDER, TO SPLIT THOSE TWO EVENTS UP ON BACK-TO-BACK WEEKENDS RATHER THAN THE SAME WEEKEND BUT I'M SURE THEY'LL HELP FIGURE THAT OUT. LET'S SEE. AND DO WE WANT TO ROLL RIGHT TO NUMBER SIX? >> YES OR. THESE ARE GOING TO BE THE NEW GRANT LINES THAT WE ARE GOING WITH SO WE HAVE A SPECIAL EVENTS GRANT. IT'S GOING TO BE A MAXIMUM AWARD OF $5000. IT'S GOING TO BE BASED ON THE FIRST FIVE YEARS OF AN EVENT. THE GENERATION AND THE CONTRIBUTION TO THE QUALITY OF LIFE TO DO THAT TOGETHER. FOR THE SPORTS EVENTS IT'S GOING TO BE MAXIMUM $25,000 AND THAT'S GOING TO HAVE CONSIDERATION WITH MULTI-YEAR DEALS. AGAIN THE ROOM VERIFICATIONS, MULTI-DAY EVENTS, MEET IT IS A LAND THAT WE DISCUSSED BEFORE WAS THAT [6.  Event Marketing Grant Update (S. Lamb)] WE'LL CONTRIBUTE TO THE VENUE RENTAL. SO GOING RIGHT INTO THE -- WHERE WE ARE NOW WITH THE GRANTS, WE ARE IN FISCAL YEAR 24-25. AS YOU CAN SEE, IF THE TWO GRANTS GO TONIGHT AS PLANNED, WE WILL HAVE SPENT $127,600 OUT OF OUR $250,000 BUDGET. LEAVING US WITH $122,000 FOR THE REST OF THE YEAR. SO THAT WILL BE FUN. WE DID HAVE A FEW EVENTS HAPPEN ALREADY, THE SCOTTISH WORLD MASTERS RUGBY WAS CANCELED, WHISTLING DEATH HAPPENED, USFL HAPPENED AND THEN LACROSSE IS HAPPENING. IN MAY, YES. AND THEN THE INSPIRED DANCE, YOU'LL HAVE A GRANT FOR THAT NIGHT. I DON'T HAVE ANY REIMBURSEMENT MATERIAL YET SO I DON'T HAVE ANY WORD ON ROOM NIGHTS OR ANYTHING LIKE THAT. I'M EXPECTING THOSE HERE IN THE NEXT FEW WEEKS, SO BY NEXT MEETING WE'LL HAVE SOME MORE DATA FOR YOU. ANY QUESTIONS ON THAT? >> I DON'T HAVE ANY QUESTIONS BUT I DO LIKE THE IDEA OF HAVING THE ROOM NIGHTS ON THIS FORM SO THAT WE CAN ACTUALLY SEE THE RETURN ON INVESTMENT AS FAR AS HERE'S WHAT WE GAVE, HERE'S WHAT WE GOT BACK, AND YOU TALKED ABOUT THIS BEFORE. NOT JUST PURELY ABOUT HEADS AND BEDS BUT OBVIOUSLY IT DOES AND CAN HELP US FIGURE OUT WHERE WE ARE IN TERMS OF WORKING ON THOSE GRANTS AND WHETHER WE ARE GETTING REIMBURSED FOR THOSE GRANTS. ANYBODY HAVE ANY QUESTIONS OR THOUGHTS? >> I WILL ADD TWO. THANK YOU AGAIN FOR THE WORK. YOU GUYS ADDED ADDITIONAL LANGUAGE AND THINGS TO THE GRANT PROPOSALS AND I DIDN'T REALIZE YOU WENT AND SCORED THE OTHER GRANTS THIS EVENING ACED ON THAT, TOO, BUT I WAS DOING SOME OF THE RUNNING THOSE THROUGH IN MY HEAD WITH THESE GRANTS AS WELL, TOO, AND IT DEFINITELY IS REALLY NICE TO SEE TANGIBLE SCORING THAT MAKES A LOT OF SENSE. IT'S REALLY GOOD. THANK YOU. >> THANK YOU FOR DOING THAT. I [7.  Inspire Dance Jacksonville Regional Dance Competition TDC Grant Request (K. Morgan/S. Lamb)] ENJOYED READING THAT, COMPARING THAT TO WHERE WE ARE NOW, WHERE WE ARE GOING WITH A CEO THAT WORKS. IT SEEMS LIKE IT WORKS A LOT BETTER. SO -- >> WE CAN GO AHEAD WRITE TO OUR FIRST APPLICATION, INSPIRED NATIONAL DANCE COMPETITION. THIS IS A RETURNING EVENT. WITH THE EVENT ORGANIZER DID SOMETHING WE'VE NEVER SEEN BEFORE, IS THERE COMBINING TWO EVENTS AND THEY ARE ASKING FOR ONE GRANT. THEY ARE ASKING FOR $25,000 FOR TWO EVENTS . BASED ON OUR APPLICATION SCORE, THIS IS THE ONE THAT WE'VE GONE WITH. TOURISM TEAM IS RECOMMENDING 85%. THEY SCORED 210 POINTS SO OUR STAFF [01:15:01] RECOMMENDATION IS $21,250. THEY ARE PROJECTING 389 OUT-OF-STATE DANCERS. THEY ARE LOOKING ANYWHERE BETWEEN -- EXCUSE ME, ALMOST 1400 TO 1860. UP AGAIN IS THE TWO EVENTS. BOTH EVENTS ARE TWO TO THREE NIGHTS FOR THE PROJECTED NIGHTS SO WE ARE LOOKING AT QUITE A BIT OF ROOM NIGHTS FOR THIS. I DID GO AHEAD AND BREAK DOWN THE NEW SCORING. THIS IS WHAT WE WILL BE USING GOING FORWARD, SO IF YOU LOOK AT THE CURRENT SCORING, IT'S BROKEN DOWN WITH A FEW MORE POINTS IN THEIR AND THEN THE NEW SCORING, IS JUST THOSE FOUR POINTS THAT WE ARE LOOKING AT. SO FOR THE TWO EVENTS, THE CURRENT SCORING IS 21,250. WITH THE NEW SCORING WE WOULD SUGGEST $22,500. ANY QUESTIONS ON HOW WE GOT TO THOSE NUMBERS? >> SO THAT WOULD BE THE ONE TOTAL THAT WE GET TO HANDLE BOTH OF THEIR EVENTS? DO THEY RUN THOSE EVENTS AT DIFFERENT TIMES? >> THEY WILL BE -- >> ONE IS MARCH 28TH THROUGH THE 30TH, THE OTHER THE 11TH THROUGH THE 13TH. IT LOOKS LIKE THEY HAVE VERY SIMILAR BUDGETS FOR EACH EVENT. MY RECOMMENDATION WOULD BE TO SPLIT THE NUMBER BECAUSE WE DON'T WANT TO GET INTO, OKAY, I DIDN'T DO IT ON THIS EVENT BUT WE'RE GOING TO CATCH UP ON THE NEXT EVENT AND WE ARE FUNDING THIS MONEY SO I THINK IT REALLY NEEDS TO BE PER EVENT ON IT BUT I WOULD SAY THE SPLIT IT DOWN THE MIDDLE, WHATEVER NUMBER WE COME TO, AND APPLY AN AMOUNT TO EACH EVENT . >> YES, WE WERE CURIOUS TO SEE HOW YOU GUYS WANTED TO GO ABOUT THE TWO EVENTS. SHE DID HAVE THE OPTION TO DO TWO SEPARATE GRANT APPLICATIONS BUT DECIDED TO COMBINE THEM. THEY DO THESE EVENTS ALL OVER THE COUNTRY. SO BASED ON WHAT SHE TOLD ME IS A LOT OF THE OTHER COUNTIES THAT SHE DEALS WITH, THEY PREFER THOSE SINGLE APPLICATIONS FOR MULTIPLE EVENTS. SO I THOUGHT WE'D PRESENT IT TO YOU AND SEE WHAT YOU THOUGHT. >> AND THOSE ATTENDANCE NUMBERS, THOSE ARE PER EVENT, THAT'S INTERESTING. THERE IS A LOAD OF ROOM NIGHTS, I GUESS. >> I THINK IT MAKES SENSE TO SPLIT IT UP, AS WELL, IN THE FUTURE. IT SOUNDS LIKE IT MIGHT BENEFIT THEM TO APPLY SEPARATELY FOR THESE EVENTS. BUT ANYHOW, IT'S A GOOD EVENT. THIS IS ONE THAT SEEMS LIKE A NO-BRAINER BUT I LOVE SEEING THE SCORING SIDE-BY-SIDE AS WELL AND SEE NETWORKING, AND SEEING THE SIMPLICITY OF IT, TOO, MAKES A LOT OF SENSE. BUT I THINK I WILL MAKE THE RECOMMENDATION. >> AND AGAIN, IT'S BASED ON ROOM NIGHTS SO THE FIRST POINT THERE, IF THEY DON'T PRODUCE THOSE ROOM NIGHTS, WE HAVE THE OPPORTUNITY TO GO BACK AND NOT AWARD THAT AMOUNT. >> SO THEY APPLIED WITH THE CURRENT SCORING , RIGHT? WE JUST DID THE NEW SCORING, JUST DIDN'T GET A HANDLE ON WHAT THAT'S GOING TO LOOK LIKE. >> THE NEW APPLICATION IS NOT AVAILABLE YET. >> AND IS THIS A NEAT PERIOD OR ARE WE INTO -- >> MARCH IS BUT APRIL IS NOT. SO THEY WOULD'VE APPLIED SEPARATELY FOR THESE EVENTS. ONE OF THEM WOULD'VE QUALIFIED FOR THE EXTRA $2500. SO THAT'S KIND OF THE RISK YOU RUN WHEN YOU DO THEM TOGETHER. >> SO IF WE ADDED THE EXTRA $2500, IS THAT TO THE $21,250? >> IT WOULD BE TO THE $22,500, SO THAT WOULD GIVE THEM THE MAXIMUM $25,000. >> GOT YOU, OKAY. THAT WOULD BE, IF THE BOARD DECIDED TO MOVE FORWARD WITH THE NEW SCORING AS A SUGGESTION, BUT AS IT CURRENT THE STANDS THE SPLIT THAT, WHAT IS THAT, 10 625? >> RIGHT. >> DO WE NEED TO STAY WITH THE OLD SCORING? THAT'S WHERE WE'RE AT, RIGHT? >> SO THIS IS THE GREAT POSITION THAT YOU ALL ARE IN AS A BOARD. THIS RECOMMENDATION IS COMING TO YOU FROM THE CURRENT SCORING. WE'VE PROVIDED YOU [01:20:03] WHAT IT LOOKS LIKE UNDER THE FUTURE GUIDELINES BUT WE CAN'T -- WE WON'T BE ABLE TO ENFORCE THE ROOM NIGHT CALCULATIONS IN THE VERIFICATION FORM, SO IT'S GOING TO BE THE FULL AMOUNT REGARDLESS OF THEIR POST EVENT REPORT, IF THAT MAKES SENSE, OKAY? SO WE CAN'T -- IT WILL BE THE FULL AMOUNT OF WHATEVER YOU DECIDE TO AWARD. YOU CAN TAKE THE STAFF RECOMMENDATION OR YOU CAN TAKE ANOTHER NUMBER BASED ON WHAT THE APPLICATION HAS SUPPLIED. >> NOT THAT MUCH DIFFERENT THAN WE GOT IN THE PAST WHERE WE THOUGHT IT WOULD BE GOOD TO ADD DOLLARS TO A PARTICULAR GRANT AWARD. WE WERE ABLE TO DO THAT REGARDLESS OF WHETHER WE HAVE SCORING, NEW SCORING MATRIX OR NOT. >> I LOOKED THEM UP. THESE ARE WEEKENDS, SO THAT DOES HELP US OUT IN THE MARKET. EVEN FALLING INTO MARCH AND APRIL. >> AND I ALSO -- LOOKING AT THIS AND SEEING THE TWO EVENTS AS WELL, TOO, GIVES ME A LITTLE BIT MORE CONFIDENCE IN SAYING THAT THE GUARANTEED NUMBER ON THE CURRENT ALGORITHM, OR WHATEVER, IS A LITTLE LESS RISKY BECAUSE OF THE FACT THAT THEY SHOULD GET NEARLY TRIPLE THAT BASED ON WHAT WOULD BE REQUIRED TO REACH THE $10,000 TO GET THERE, THERE PER ROOM NIGHT TOTAL? I THINK IT IS A SAFE THING TO STICK WITH THE NUMBER , IF WE WANT TO MAKE THE MATH EASY, JUST TO SPLIT THE DIFFERENCE NEAR 22, AND IF WE WANTED TO DO THE 11 PER EVENT OR SOMETHING FOR NOW, TO HAVE IT BE SEPARATED BY EVENTS IN CASE THAT MAKES MORE SENSE BUT I THINK THEY'RE GOING TO HIT THAT, THE ROOM NIGHT TOTAL THING, ANYWAY, BECAUSE OF THE FACT THAT THIS IS A BIG OUT-OF-TOWN ATTENDANCE. >> IT'S A GOOD EVENT . WE READY FOR A MOTION? >> I'D BE GLAD TO TAKE A MOTION IF YOU GOT ONE. >> MOTION TO PROVIDE $11,250 PER EVENT FOR THE INSPIRED DANCE. ALL RIGHT. SO $11,250IS THE EMOTION. I HAVE A SECOND AS WELL, ANY FURTHER DISCUSSION? ALL IN FAVOR PLEASE SAY I? ANY OPPOSED 2 MOTION CARRIES 6-0. >> THIS IS OUR SECOND ONE, CONTINUING, WHICH IS GREAT. [8.  FL Prep Lacrosse TDC Grant Request (K. Morgan/S. Lamb)] >> ALL RIGHT. LET'S MOVE TO NUMBER 8. >> NUMBER 8 IS FLORIDA PREP LACROSSE. IT'S GOING TO BE THE FLORIDA PREP BASH. DO YOU WANT TO SPEAK ON IT? >> SO JUST GOING BACK TO INSPIRE, WE DO ABOUT FOUR EVENTS WITH INSPIRE ALL OVER THE COUNTRY AND THEY ALWAYS DELIVER ON THEIR NUMBER, SO THEY'RE A GREAT ORGANIZATION. SO THIS WAS AN EVENT THAT NOW THIS IS THE THIRD TIME THAT WE'VE MOVED IT, SO WE HAD IT IN APRIL. Y'ALL AWARDED A $30,000 GRANT ORIGINALLY AND THEN WE HAD PLANNED IT AGAIN. I DON'T THINK WE -- WE FORGOT TO TRANSFER THE GRANT AND MAKE THE REQUEST TO Y'ALL SO NOW THEY'RE COMING BACK AND WE HAVE SCHEDULED IT NOW FOR A COUPLE WEEKS FROM NOW. THEIR REQUEST WAS BASICALLY THE SAME $30,000 THAT YOU HAD AWARDED THEM. BECAUSE OF A COUPLE OF THE EVENTS THAT THEY DID, THEY'VE HAD TO OUTWEIGH MONEY BECAUSE WE HAD TO CANCEL THOSE EVENTS, FROM A MARKETING, FROM ALL OF THOSE PERSPECTIVES . I THINK PART OF THIS IS THEY WERE SUBMITTING TO TRY TO GET SOME OF THOSE BACK, THAT THEY COULD ROLL INTO THAT BUT THIS WOULD BE CONTINGENT UPON WE COULD ACTUALLY DO THE EVENT AND DELIVER THE EVENT. AS I SAID BEFORE, BECAUSE THE FIELDS ARE CLOSED IN NOVEMBER, DECEMBER, JANUARY AND FEBRUARY, IN THIS CASE, NOVEMBER, WE HAD TO MOVE THIS EVENT, OR TRY TO MOVE THIS EVENT TO PLANTATION AND THUNDERBOLT. WE HAVE THOSE RESERVED BUT WHEN WE DID THE SCHEMATICS OF IT, THE MAXIMUM LENGTH THAT YOU COULD DO AT PLANTATION IS 83 YARDS, 79 METERS, 83 YARDS AND ANY LACROSSE FIELD IS 110. YOU COULD DO 100 AND GET AWAY WITH IT BUT WE HAVE A LOT OF COLLEGE COACHES COMING IN. IT'S A SHOWCASE. IT'S A SHOWCASE TOURNAMENT . ALL THE LINGO, KIND OF, BUT YOU HAVE A COUPLE OF COLLEGE TEAMS. EMBRY RIDDLE IS COMING IN TO HELP TRAIN FOR THIS EVENT BUT THEN THEY HAVE TEAMS COMING IN FROM ALL OVER. IT IS A GOOD PIECE OF BUSINESS FOR US BUT THERE IS A CHANCE THAT IT MAY NOT HAPPEN. WE REALLY NEED TO MOVE IT TO THE [01:25:06] SPORTS COMPLEX TO BE ABLE TO HOST THE LENGTH OF FIELDS THAT THEY NEED AND SO IT MAY BE THE KIND OF THING THAT IF WE CAN'T MOVE IT TO THE SPORTS COMPLEX THAN YOU COULD APPROVE IT BUT WE MAY NOT BE ABLE TO DO IT AT PLANTATION. HE'S STILL TALKING TO COLLEGE COACHES AND STILL TRYING TO GET IT JUST FROM THE TEAMS. IT TECHNICALLY WOULDN'T BE SANCTIONED BY USA LACROSSE AND COLLEGIATE BECAUSE OF THE FIELD DIMENSIONS BUT HE'S TRYING TO WORK AROUND THAT. AGAIN, THE FINAL THING, YOU AWARDED, BACK IN APRIL YOU WILL AWARDED $40,000 FOR HIM AND SO THIS IS JUST THE GRANT REQUEST. >> ON THE PREVIOUS $30,000, DID WE REIMBURSE ANYTHING IF THEY DIDN'T HOLD THE EVENTS AT NO FAULT OF THEIRS? >> THE EVENT DIDN'T HAPPEN. I'D HAVE TO GO BACK AND LOOK. I THINK THERE WAS A SIGNED AGREEMENT BUT THE EVENT DIDN'T HAPPEN AND NO REIMBURSEMENTS WERE SUBMITTED. AND Y'ALL, BEFORE I -- I WANTED TO BE, TO THIS DISCUSSION, I FAILED TO MENTION THAT PARKS AND REC DID SUPPLY US WITH A 2025 SCHEDULE. JANUARY AND FEBRUARY IS CLOSED FOR MAINTENANCE. MAY IS CLOSED FOR MAINTENANCE. AUGUST 4TH THROUGH 15TH IS CLOSED FOR MAINTENANCE AND DECEMBER IS CLOSED FOR MAINTENANCE. THAT'S THE TENTATIVE 2025 SCHEDULE. >> WHAT'S THE MAY CLOSURE FOR, DO YOU KNOW? >> I'M SURE IT HAS SOMETHING TO DO WITH MAINTENANCE OF THE FIELDS. AND I THINK JUSTIN IS CLOSE TO BEING HERE, SO HE CAN ANSWER THOSE QUESTIONS SPECIFICALLY. >> A LOT OF GOLF COURSES DO A LOT OF THEIR AERATION IN MAY SO THAT WOULD BE NORMAL. >> >> SO JANUARY AND FEBRUARY IT'S CLOSED. MAY IT'S CLOSED. AUGUST FOURTH THROUGH THE 15TH IT'S CLOSED AND DECEMBER IT'S CLOSED. JUST LOVE TO SEE THOSE DATES BUT JUST A QUESTION, IF IT IS AERATING OR WHATEVER IT IS, CAN'T THEY WORK THAT AROUND AN EVENT AND SAY, WE ARE GOING TO KNOW WELL IN ADVANCE WHEN THERE'S AN EVENT THAT'S PLANNED AND THEY SAY, OKAY, MAY WE ARE GOING TO AERATE, AND THEN WHATEVER PERIOD OF TIME THAT THEY DON'T HAVE EVENTS, AERATE DURING THAT TIME. DO THEY HAVE TO REALLY SCHEDULE IT A YEAR OUT TO AERATE? I MEAN I HATE TO SHUT DOWN DATES AND SAY WE ARE NOT GOING TO TAKE THEM, TO ACCOMMODATE SOMETHING THAT NEEDS TO BE DONE. >> THAT I DON'T KNOW AND LIKE I SAID, JUSTIN IS ON HIS WAY HERE SO HE CAN DEFINITELY ANSWER THOSE QUESTIONS. BUT GOING BACK TO LACROSSE, PLANTATION AND THUNDERBOLT, I KNOW WE'VE HAD EVENTS AT THUNDERBOLT, LACROSSE EVENTS AT THUNDERBOLT, BECAUSE TOM HAS HAD- >> YOU CAN DO ONE FIELD THERE, ONE FULL-LENGTH FIELD THERE. >> BUT NOT TOURNAMENT PLAY, WHICH IS THE CHALLENGE. >> IF IT WERE A CAMP OR SKILLS OR WHATEVER, YOU CAN DO THAT, BUT BECAUSE OF WHAT THEY'RE DOING AND THE NATURE OF IT WOULD BE THE SOCCER EVENT EMBERLEY MENTIONED EARLIER, IT'S A TRUE SHOWCASE EVENT. YOU HAVE COLLEGE COACHES COMING IN FROM ALL OVER THE SOUTH THAT ARE LOOKING AT THESE RECRUITER DOUBLE KIDS. AGAIN, I DON'T KNOW. IT'S HARD. THEY SAY IT'S HARD TO BE ABLE TO GET A TRUE CONCEPT OF IF THEY ARE GOOD OR NOT, BY THE WAY THAT THE SPORT IS PLAYED. I DON'T KNOW. I'M NOT AN EXPERT ON THAT BUT WHEN YOU SHORTEN THE FIELD BY 25 YARDS, -- >> THAT'S PRETTY SUBSTANTIAL, YET. >> THIS IS THE SAME TOURNAMENT ORGANIZER THAT'S TALKING TO YOU ABOUT PLANNING THE COLLEGIATE SHOWCASE FOR SPRING BREAK, WHERE TEAMS FROM THE NORTHEAST WOULD COME . >> SO VERY SIMILAR. A THING WAS [01:30:06] CREATED IN ORLANDO CALLED THE SPRING GAMES. IT'S A SOFTBALL TOURNAMENT WHERE A LOT OF THE NORTHERN TEAMS CAN'T PLAY IN THE WINTER, SO THEY COME DOWN AND TRAIN AND IT'S A MAJOR IMPACT FOR THEM. SO WE'VE BEEN WORKING ON TRYING TO CREATE THAT SAME KIND OF CONCEPT HERE AS WE HAVE THIS GREAT SPORTS COMPLEX, AMAZING. LET ALL THESE TEAMS FROM OHIO AND SOUTH DAKOTA AND ALL THAT TRAVEL HERE OVER A COUPLE WEEKS FOR THEIR SPRING BREAK AND THEY GET GAMES IN SO THEY CAN PLAY FIVE OR SIX GAMES OF THEIR NCAA SCHEDULE ALONG WITH TRAINING AND PRACTICE AND TEAMBUILDING AND WHATEVER THEY WANT TO DO WITH THAT. SO WE ARE WORKING ON A CONCEPT LIKE THAT, GOING BACK TO AN ORGANIC KIND OF EVENT. I THINK WE'D BE A PERFECT LOCATION FOR THAT BECAUSE IF YOU'RE COMING DOWN FOR A WEEK, PLAY SOME LACROSSE, GO TO THE BEACH, GO TO WHATEVER AND STAY RIGHT HERE IN PLAY COUNTY. I THINK THAT'S PART OF -- I KNOW WE ARE WORKING ON THAT. HE WOULD LOVE TO BUILD THAT AND REALLY MAKE THIS A LACROSSE HUB WITH THIS NEW FACILITY. >> AND WHEN YOU SAY SPRING, I'M SORRY -- >> MARCH. PROBABLY END OF MARCH, EARLY APRIL, BECAUSE UP NORTH SOMETIMES SPRING BREAKS GO LATER INTO -- >> JUST WANT TO MAKE SURE WE WERE IN OKAY PERIOD. >> RIGHT. >> IS THIS EVENT SIMILAR IN SIZE, ATTENDEES AND REAGANITES TO THE PREVIOUS ONE THAT WAS APPROVED? >> IT'S PRETTY MUCH THE EXACT SAME EVENT, JUST FLIPPING FROM A SPRING EVENT TO A FAULT EVENT. A LOT OF SCHOLARSHIPS ARE GIVEN OUT RIGHT AROUND THE FIRST OF THE YEAR, COLLEGE THEY ARE TRYING TO GET THE LAST- KIND OF ASSESSMENTS OF THESE KIDS, EVALUATIONS OF THE KIDS. >> MY THOUGHTS ARE THERE ASKING FOR 40, STAFF IS RECOMMENDING 26. I'M KIND OF THINKING LET'S GO WITH THE 30 THAT WE WENT WITH BEFORE AND APPROVE IT AT 30. >> WE HAVE TO WAIT TO SEE IF WE CAN EVEN HAVE IT SO IF WE CONDITIONAL -- >> CONDITIONER WOULD BE IF THE EVENT MOVES FORWARD AND WE ARE WILLING TO GIVE THEM A $30,000 GRANT. IF NOT THE MONEY IS -- >> IT WOULD BE KIND OF UNDERSTOOD, IF IT DOESN'T HAPPEN WE DON'T USE IT. >> I WOULD MOTION TO APPROVE $30,000 FOR THE PREP LACROSSE BASH. >> OKAY, WE GET A MOTION. DO WE GET A SECOND? SECOND, WE HAVE A MOTION AND A SECOND. ANY OTHER DISCUSSION? ALL RIGHT. ALL IN FAVOR PLEASE SAY HI. ALL [9.  Budget Review (K. Morgan)] OPPOSED, IT CARRIES 6-0. THANK YOU ALL. THANK YOU, ALAN. WE MOVE TO NUMBER 9. YOU WANT TO DO JUSTIN FIRST? JUSTIN, WHY DON'T YOU COME ON DOWN? >> GOOD AFTERNOON, HOW ARE YOU DOING. JUSTIN PETERS, DIRECTOR OF PARKS AND REC. KIMBERLY, KIND OF WANT TO GIVE ME AN UP DATE, I CAN PROVIDE WHATEVER INFORMATION. >> WE'VE BEEN DISCUSSING THE REGIONAL SPORTS PARK, SOME OF THE ACTIVITIES THAT ALAN HAS BEEN SEEKING, SOME OF THE EVENTS, AND THE TOPIC CAME UP THAT THE SPORTS PARK WILL BE CLOSED A CERTAIN PORTION OF THE YEAR. I GUESS THERE'S FOUR MONTHS AND THE QUESTION WAS, WHAT'S HAPPENING, AND DOES IT HAVE TO HAPPEN THERE, AND IS THAT SOMETHING THAT IS GOING TO HAPPEN ALL THE TIME? GIVE US A THOUGHT ON WHY WE'VE SEQUESTERED THE FIELDS FOR THOSE TIME FRAMES . >> YES OR. WHEN WE WERE TALKING ABOUT THIS PROCESS AND PREPARING FOR THE REGIONAL SPORTS COMPLEX TO OPEN, STAFF, TOURISM, ME, THE COUNTY MANAGER AND ASSISTANT COUNTY MANAGER, WE TOOK TOURS TO DIFFERENT ATHLETIC COMPLEXES ACROSS THE REGION AND KIND OF LEARNED BEST PRACTICES, HOW THEY OPERATE AND HOW THEY HANDLE THEIR MAIN SEASONS, AND THE CULTURAL PRACTICES TO MAKE SURE THERE FIELDS ARE SPORTS QUALITY FOR THE SEASONS, AND IN THAT INVESTIGATION AND CONVERSATIONS WE HAD WITH THOSE MUNICIPALITIES DETERMINING THOSE WHO DO NOT HAVE SYNTHETIC TURF FIELDS, BUT THEY SHUT DOWN FOR THE WINTER MONTH PERIOD, FROM OCTOBER THROUGH FEBRUARY WITH THE REGIONAL SPORTS COMPLEX NOT BEING OFF THE GROUND YET AND KNOWING THAT WE HAD BERMUDA 1015, NOT KNOWING HOW THE FIELDS WILL PERFORM, WE FELT BEST TO TAKE A CONSERVATIVE APPROACH AND GOING INTO THAT APRIL SPRING SEASON, OPENING IT UP AND SHUTTING DOWN IN THE FALL AND THE WINTER, THE MAIN REASON BEING, AS YOU MOVE INTO THOSE NOVEMBER TEMPERATURES IN DECEMBER AND JANUARY, THE DORMANT PHASE OF GRASS AND THE. PRETTY MUCH WHAT [01:35:07] THAT MEANS, UNLESS YOU ARE OVER SEEDING OR DOING CULTURAL PRACTICES TO SHIFT FROM BERMUDA TO RYE AND RIDE BACK TO BERMUDA, WHICH IS A 2 TO 3 MONTH PROCESS IN ITSELF AND COSTLY, YOU'RE LOOKING AT $100,000 TO SHIFT THE NUMBER OF ACRES WE HAD SO STAFF LOOKED INTO THAT. ONLY THING YOU CAN DO IS SHUT THE FIELDS DOWN AND ALLOW THEM TO REST BECAUSE THE GRASS IS NO LONGER GROWING. SO IF WE ARE CONTINUING TO HAVE THOSE EVENTS, VERY MUCH YOU ARE BEATING THE FIELD INTO DIRT UNLESS YOU ARE OVER SEEDING AND BUILDING THAT BACK UP IN THAT TIME PERIOD AND MAKING IT HEALTHY. WITHOUT KNOWING THAT INFORMATION GOING INTO APRIL WITH THE SPORTS COMPLEX OPENING, WE WANTED TO TAKE A CRAWL NOT RUN APPROACH, THAT WAY WHENEVER WE HAD AN EVENT AND WE DID MAKE SOME CONCESSIONS, WE HAVE AN ACTUAL EVENT COMING UP SEPTEMBER 16TH, WE DIDN'T WANT TO RUN THE RISK OF A SITUATION TO WE HAD AN EVENT THAT WE BOOKED IN DECEMBER AND THEN WE HAD A NOVEMBER EVENT AND THAT NOVEMBER EVENT BEAT THE FIELDS INTO DIRT AND THEN A MAJOR EVENT COMES IN DECEMBER AND THE QUALITY OF THE FIELDS ARE IN DISARRAY, AND THEN WE HAVE A NEGATIVE IMPACT AND IMPRESSION OF THE COMMUNITY, SO WE FELT FOR THIS FIRST YEAR TO TAKE THAT CRAWL, WALK, RUN APPROACH. WE DO HAVE A SCHEDULED FOR 2025 SO I DON'T KNOW, KIMBERLY, DID YOU SHARE THAT? CAN YOU TALK ABOUT THAT? EVEN THOUGH WE ARE SHUT DOWN AND THAT JANUARY/FEBRUARY PERIOD WE HAVE THREE WEEKS THAT WE ALLOW. ONE IS DOESN'T REQUIRE USING THE SPORTS FIELDS BUT THE OTHER TWO ARE SOCCER TOURNAMENTS TOWARD THE END OF THE MONTH AND THEN MARCH THROUGH MAY THE COMPLEX IS OPEN AND THEN SHUTTING DOWN FOR THOSE CULTURAL PRACTICES WHICH IS YOUR CUTTING, YOUR VERIFICATION, SPREADING THE SEEDS AND SLICING THEM TO WHERE THEY GROW HEALTHIER AND STRONGER SO THAT WE CAN GO INTO THOSE SUMMER MONTHS WHERE THE HEAT REALLY PICKS BACK UP AND THEN AUGUST FOURTH THROUGH THE 15TH, THAT WILL BE A TWO WEEK PERIOD WHERE WE ARE SHUTTING DOWN ALSO AND WE'LL BE LOOKING AT SHUTTING DOWN DECEMBER, JANUARY AND FEBRUARY, BUT AGAIN, THAT'S ALL BASED ON WHAT WE ARE SEEING AND HOW THE FIELDS PERFORM, AND AGAIN, THAT IS A MOVING TARGET TO SEE HOW STRONG THOSE FIELDS CAN LAST, AND AS WELL AS BUDGETING FOR THOSE CULTURE PRACTICES TO POTENTIALLY OVERSEE IT TO WHERE WE COULD HAVE A YEAR-ROUND SPORT BUT WITHOUT SYNTHETIC TURF, JUST TAKING THE CONSERVATIVE APPROACH, AND I WILL SHARE A PERSONAL STORY. MY SON PLAYED IN A FOOTBALL GAME THIS PAST WEEKEND IN AN AREA, I WON'T SAY WHERE. HE WAS IN THE FOOTBALL PLAYOFFS AND HE'S 10 SO IT'S NINE AND 10-YEAR-OLDS. THEY WERE PLAYING ON A FIELD TO WHERE EVERY TIME THERE WAS A HIKE, ALL YOU SAW WAS DUST SPREAD. THAT FOOTBALL SEASON JUST BE THE GRASS AND IT'S NO LONGER GROWING. ONCE THAT HAPPENED YOU ARE LEFT WITH THAT UNTIL THE TEMPERATURES START WARMING UP IN THAT MARCH/APRIL TIMEFRAME. AGAIN, WITHOUT HAVING INFORMATION BEFORE THE COMPLEX OPENS AND THAT TURF BEING LAID DOWN, WE DIDN'T WANT TO START HAVING EVENTS AND BOOK THOSE, AND ONE EVENT SUFFERS BECAUSE THE GRASS STOPS GROWING AND THEY HAVE AN UNPLEASANT EXPERIENCE. BUT AGAIN, THIS IS ALL A LEARNING EXPERIENCE FOR US. I'M NOT SAYING THIS IS GOING TO BE OUR SCHEDULE EVERY YEAR BUT AS WE LOOK AT WHAT THOSE PRACTICES ARE, IF WE MOVE INTO OVER SEEDING IT, THAT'S A DIRECTION OF STAFF AND THE BOARD AND THE TDC. THAN WE CAN LOOK AT THOSE PRICES, OVER SEEDING TO WHERE WE CAN HAVE YEAR-ROUND SPORTS BUT AGAIN THERE WILL BE SHUTDOWN PERIODS OF OVER SEEDING BECAUSE YOU'RE LOOKING AT TRANSITION FROM BERMUDA TO RYE THAT'S ALMOST A MONTH PROCESS AND TRANSITIONING BACK OUT SO ALL OF THAT IS A LEARNING SCIENCE THAT WE ARE WORKING IN AND LEARNING. BUT AS FAR AS TACKLE FOOTBALL AND RUGBY, IN THOSE CONVERSATIONS THOSE WERE THE TWO MOST VOLATILE SPORTS ON A GRASS/TURF FIELD AND IT WAS RECOMMENDED TO STAY AWAY FROM THOSE FOR THOSE TOURNAMENTS, QUALITY EVENTS BECAUSE AGAIN, WHEN YOU HAVE A HIGH POINT YOU HAVE EIGHT PEOPLE IN ONE AREA PUSHING AND ON THE TACKLE MOVING AND MOVING AND AGAIN, FLAG FOOTBALL, LACROSSE, SOCCER, SPIKE BALL, THOSE TYPE OF EVENTS WERE WANTING TO ENCOURAGE A REGIONAL SPORTS COMPLEX . NO FURTHER CONVERSATIONS. HEFTIER CULTURE PRACTICES, TACKLE FOOTBALL MAY BE SOMETHING WE'LL BE INVITING IN THE FUTURE BUT AGAIN, WITHOUT KNOWING WHAT WE DON'T KNOW, WE DIDN'T WANT TO OPEN, HAVE ALL THE SPORTS COME IN AND AGAIN THE FIELD IS NOT GOING TO BE ABLE TO RESPOND APPROPRIATELY TO THE ACTIVITY THAT WE HAVE. ANY OTHER QUESTIONS THAT I CAN ELABORATE ON? >> I'VE GOT A COUPLE QUESTIONS. YOU KNOW THE PROCESSING MAY, IS THERE ANY FLEXIBILITY IN THAT WHEN AN EVENT POPS UP? >> YES SIR. WITH THE FIELDS BEING SHUT DOWN FOR THE MONTHS OF NOVEMBER THROUGH JANUARY, EXCUSE ME, FEBRUARY, WE SCHEDULED FOUR EVENTS WITHIN THAT TIME PERIOD SO THERE IS AN OPPORTUNITY FOR CLAY COUNTY IN THE REGION, THAT'S SOMETHING WE WILL LOOK AT AND HAVE THOSE INTERNAL CONVERSTIONS AND MAKE THOSE DECISIONS AT THAT TIME, BUT WE DON'T WANT TO PASS UP A GOOD OPPORTUNITY. SO AGAIN , [01:40:11] YOU AND I HAVE A GOOD WORKING RELATIONSHIP SO WHEN THAT EVENT POPS UP IT GIVES US AN OPPORTUNITY, THEN WE WILL BE FLEXIBLE TO SHIFT THAT CULTURAL PRIDE IS FOR SCHEDULED MAINTENANCE, UNLESS IT'S ALREADY IN THE WORKS SO THOSE DISCUSSIONS CAN HAPPEN BEFORE AND WE CAN SHIFT ACCORDINGLY. >> VERY GOOD. THANK YOU FOR COMING IN TO ANSWER SOME QUESTIONS, HELP US UNDERSTAND THE EXPENSE THAT WAS PUT INTO THE COURTS. THE FIELDS. YOU KNOW WE WANT TO MAKE SURE THAT WE BENEFIT FROM THEM, 100%. WITH THE RUGBY AND STUFF, AND I UNDERSTAND THEY MAY BE WEAR AND TEAR, IS THERE A WAY TO ISOLATE CERTAIN FIELDS FOR THAT PURPOSE? >> THAT'S SOMETHING WE CAN LOOK INTO, IF WE HAVE THOSE EVENTS. AGAIN, WE JUST DON'T KNOW THE FREQUENCY OF THEM SO IF WE SAY, HEY, WE'RE OPEN TO RUGBY AND TACKLE FOOTBALL, HOW DO WE SAY YES TO ONE AND NO TO THE OTHER? THOSE ARE CONVERSATIONS WE HAVE TO HAVE WITH TOURISM, AND AGAIN THERE'S ANOTHER BALANCE OF PUBLIC ACCESS, SO IN THE SPRING WE WANT TO BE MOVING UP THURSDAY FOR THE LOCAL RESIDENTS TO HAVE ACCESS TO THE FIELDS, AS WELL, AND FRIDAY, SATURDAY, SUNDAY BEING DESIGNATED FOR TOURNAMENT PLAY. SO AGAIN, WE ARE TRYING TO BE CONSERVATIVE AND PROTECT THE FIELDS AS MUCH AS WE CAN BY OPENING UP OPPORTUNITIES FOR NOT ONLY MAJOR TOURNAMENTS BUT THE POPULATION OUT THERE, TOO. THAT'S SOMETHING MOVING INTO THIS SPRING BECAUSE COME MARCH LOCAL REC TEAMS WILL BE ABLE TO PRACTICE THROUGHOUT THE WEEK. >> THE OVER SEEDING PROCESS, DOES THAT -- AND YOU SAID THERE WAS A TWO WEEK PERIOD? >> YOU ARE LOOKING AT ABOUT A MONTH PERIOD OF OVER SEEDING. VERIFICATION, CUTTING, SPLICING THE GRASS, THE TWO DIFFERENT AREAS AND AGAIN, I'M NOT THE MASTER OF THIS. I HAVE A STAFF THAT DOES A PHENOMENAL JOB AT HOW THEY EXPLAIN IT IS YOU'RE PUTTING THE BLADES OF GRASS IN TWO DIFFERENT WAYS TO WHERE YOU ARE CREATING NEW SPROUTS TO GROW AND THEN VERIFICATION IS PRETTY MUCH POKING HOLES IN THE SOIL TO WHEN YOU OVER SEED IT TAKES SO THAT ALONE IS A TWO WEEK PROCESS JUST FOR IT TO GERMINATE AND AGAIN -- >> THERE IS NO USING THE FIELDS ARE GASPING >> DURING THAT TIMEFRAME YOU ARE SHUTTING DOWN A MONTH IF YOU ARE OVER SEEDING IT AND THEN YOU HAVE TO DO THE TRANSITION SO THAT'S A TWO MONTH PROCESS IF YOU ARE DOING THAT AND AGAIN IN THE QUOTES THAT OUR STAFF RECEIVED YOU'RE LOOKING AT TO DO IT ALL EIGHT FIELDS IS AROUND $100,000. THAT'S SOMETHING WE CURRENTLY DO NOT HAVE. >> AND SOME BIG EVENTS? AND I DON'T KNOW, I KNOW THIS IS ALL NEW AND WE'VE GOT TO WORK THROUGH IT BUT MAYBE THERE'S A WAY TO ROTATE THE FIELDS OR SOMETHING. YOU ARE DOING SOMETHING WITH ONE OF THEM, FIXING THESE UP WHILE WE ARE USING THE OTHER ONES AND SWAP THEM AROUND OR SOMETHING. I DON'T KNOW. THEN THAT GOES BACK TO SALES AND HOW MANY FIELDS WE ACTUALLY NEED FOR AN EVENT. THANK YOU VERY MUCH >> ANY OTHER QUESTIONS FOR JUSTIN AT THIS POINT? >> I HAVE. WITH NOW THE RUGBY, SINCE IT'S LIKE AN OCTOBER KIND OF THING, IT WOULD BE MORE ADVANTAGEOUS TO HAVE IT IN A MONTH WHERE THEY PLAY, AND THEN LET THE FIELD REST TO DO ITS THING IN A GROWING PERIOD, OR IS THAT SOMETHING THAT THEY DON'T? >> CURRENTLY THE FIELDS AT THE SPORTS COMPLEX DO NOT ACCOMMODATE RUGBY BECAUSE OF THE SIZE, PERIOD. SO THE RUGBY TOURNAMENT HAS BEEN AT PLANTATION OR THUNDERBOLT, OR A COMBINATION OF THE TWO POINT >> I WOULD TRY ON THAT NOTE WITH THE SIZE OF THE FIELDS, THE WAY THE REGIONAL SPORTS COMPLEX IS DESIGNED IS FOR EACH FIELD TO OPERATE AS A SEPARATE ENTITY SO THE SWALES OF EACH FIELD SHOOTS OFF AND IT DOWNGRADES, TO WEAR IN RUGBY, THE AREA TO WHERE THE SWALES ARE WOULD ACTUALLY NEED TO BE CLEAN SPACE. THAT'S WHY TATIAN AND THUNDERBOLT ARE JUST CONTINUOUS AND AN ENTIRE PARK FALLS BUT WITH THE REGIONAL SPORTS COMPLEX EACH FIELD HAS ITS SEPARATE CROWN SO THAT WILL CREATE SOME ISSUES WITH TRYING TO HAVE RUGBY AT THE REGIONAL SPORTS COMPLEX, JUST FOR THAT SPECIFIC REASON. >> THE REASON FOR THE LACROSSE WAS CANCELED WAS BECAUSE THE FIELDS ARE CLOSED? >> SO RUGBY, THE SPORTS COMPLEX IS CLOSED. >> BUT I MEAN -- FOR LACROSSE. >> FOR LACROSSE, THEIR DAYS ARE IN NOVEMBER SO THE SPORTS COMPLEX IS CLOSED. WE SHIFTED THEM TO PLANTATION AND THUNDERBOLT, AND WE THOUGHT THAT WE COULD MAKE THAT WORK FROM A FIELD SIZE PERSPECTIVE. WHEN TOM, THE EVENT ORGANIZER, [01:45:06] GOT ON GOOGLE TO KIND OF LOOK AT CONFIGURING WHICH FIELDS WHERE, BECAUSE HE HAS TO GIVE US A DIAGRAM OF A SITE MAP OF WHAT ALL IS HAPPENING FOR HIS TOURNAMENT, WHEN HE WENT TO MEASURE THE FIELD SPACE IT WAS SHORT. >> I JUST HATE TO LOSE AN EVENT BECAUSE THE FIELDS ARE CLOSED, BUT I GET THAT PART OF IT, TOO. >> THAT'S SOMETHING, KIMBERLY, YOU AND I CAN TALK OFF-LINE AFTER THIS MEETING. >> AND JUST LISTENING TO JUSTIN'S DESCRIPTION OF HIS OWN CHILD'S FOOTBALL FAUGHNAN, STUFF LIKE THAT, TOO, IT DOES REMIND ME OF HOW MUCH INTENSE THAT TACKLE FOOTBALL IS, TO KEEP IN MIND. I DO KNOW IT'S LIKE 90% OF THE USAGE COMES BETWEEN THOSE HASHMARKS SO IT IS HEAVILY TRAFFICKED IN THAT AREA IN PARTICULAR, WHICH I'M SURE IF YOU LOOK AT THOSE FOOTBALL FIELDS THEY WERE ALWAYS ONE RIGHT DOWN THE MIDDLE, AND THAT'S JUST THE NATURE OF THE TYPE OF SPORT IT IS, VERSUS THE FLAG FOOTBALL, VERSUS ALL THE DIFFERENT THINGS THAT MAYBE SPREAD AND UTILIZE THE FIELD QUITE A BIT DIFFERENTLY. SO THAT'S ANOTHER GOOD THING TO KEEP IN MIND WITH THAT. I KNOW IT'S YOUNGSTERS AND THINGS LIKE THAT BUT THAT MEANS THAT THEY ARE NOT EXACTLY THE GREATEST SHOW ON TURF OUT THERE, THROWING THE THING ALL OVER THE PLACE. THERE UP AND DOWN THE MIDDLE OF THE FIELD THE WHOLE TIME. >> AND THE OTHER THING ABOUT RUGBY IS THE FACT THAT I THINK OCTOBER IS PROBABLY THE START OF THEIR SEASON, SO THEY ARE GOING TO USE THAT AS A TUNEUP. THEN THEY MOVE INTO THE SEASON AFTER THAT. SO IT'S NOT POSSIBLE FOR US TO START MOVING THEM AROUND IT WILL INTERFERE WITH TOURNAMENTS AND OTHER THINGS THEY HAVE AT THE END OF THEIR SEASON. SO IF WE HAVE THE AVAILABILITY, EVEN, AT THAT POINT. ANYTHING ELSE FOR JUSTIN AT THIS POINT ? THANK YOU, JUSTIN. >> THANK YOU FOR HAVING ME. >> ALL RIGHT. NOW I GUESS WE'LL MOVE ON TO NUMBER NINE, OUR QUICK BUDGET REVIEW. >> SO BEFORE YOU HAVE -- IT'S NOT QUITE THE FINAL FINAL, BUT IT'S CLOSE TO BE IN FINAL, THE FISCAL YEAR 23-24 BUDGET. AGAIN, NO SURPRISES FOR Y'ALL. WE DID -- YOU ALSO HAVE THE FISCAL YEAR 24 AND 25 BUDGET IN FRONT OF YOU. WE WILL BE DOING -- WE ARE WORKING WITH THE OMB DEPARTMENT, THE OFFICE OF MANAGEMENT AND BUDGET DEPARTMENT TO GO THROUGH THE TRUE UP PROCESS. YOU ALL HAD REQUESTED SEVERAL CARRYOVERS WITH DIFFERENT PROJECTS, PRODUCT DEVELOPMENTS, THE GRANTS AND A VARIETY OF DIFFERENT THINGS, SO THOSE WILL BE TRUED UP IN NOVEMBER WHEN THE TRUE UP HAPPENS, BEFORE THE BOARD OF COUNTY COMMISSIONERS. SO THAT'S NOT REFLECTIVE HERE IN YOUR 24-25 BUDGET, BUT IT WILL BE WHEN THAT TRUE UP HAPPENS AND IT WILL BE REFLECTED IN THE JANUARY MEETING. WE ARE ALSO REQUESTING SOME ADDITIONAL CARRYOVERS IN THAT TRUE UP TO GO TOWARDS SOME VISIT FLORIDA MARKETING INITIATIVES THAT WE'VE NEVER BEEN ABLE TO DO BEFORE. SO WE WILL BE ABLE TO BRIEF YOU ON THAT IN THE JANUARY MEETING. THINGS TO DO WITH ACCESSIBILITY AND DIFFERENT THINGS. SO -- >> ANYTHING ELSE FOR KIMBERLY ON THAT? ALL RIGHT. LET'S MOVE TO ANY NEW BUSINESS. ALL RIGHT. [10.  Upcoming Events Update (S. Lamb)] HOW ABOUT SOME OLD BUSINESS? WE'VE GOT UPCOMING EVENTS UP DATE. >> SO BEFORE YOU HAVE SCREEN GRABS OF WHAT THE NEW CALENDAR LOOKS LIKE , CHAIR KIND OF TOUCHED ON THIS IN OUR TOURISM UPDATE. SHE DID MENTION THAT WE ARE WORKING IN A TEST ENVIRONMENT. WE DO HAVE SOME EVENTS PUT UP. YOU HAVE NOVEMBER AND DECEMBER. I REALLY WOULD SUGGEST SCANNING THAT QR CODE. THAT'S GOING TO TAKE YOU RIGHT TO THE EVENTS CALENDAR AND THEN YOU KIND OF INTERACT AND SEE THE NEW EVENTS WE HAVE ON THEIR AND ALL OF THE KIND OF NEW FEATURES THAT THE CALENDAR DOES HAVE. WE ARE IN AN EVENT SEASON. IN NOVEMBER AND DECEMBER WE HAVE A LOT GOING ON. THIS CALENDAR IS TWO WEEKS OLD SO PLEASE SCAN AND SEE ALL THE NEW EVENTS THAT ARE ADDED ON HERE. YEAH, WE'VE BEEN WORKING REALLY HARD ON IT AND I THINK IT'S GOING TO BE GREAT WHEN IT'S ACTUALLY OUT THERE AND OUT OF OUR TEST [01:50:04] ENVIRONMENT. >> VERY GOOD. EXCELLENT. >> ALL RIGHT. CAN I THANK COMMISSIONER CELLA FOR EVERYTHING? THANK YOU. IT'S BEEN A PLEASURE. I'VE ENJOYED IT. YOU KNOW, THANK YOU FOR EVERYTHING YOU'VE DONE FOR CLAY COUNTY. I HOPE TO SEE YOU AT EVERY FUTURE EVENT IN CLAY COUNTY, LIKE YOU HAVE BEEN DOING, AND YOU KNOW, MAYBE ONE DAY YOU'LL TAKE A BOARD SEAT UP HERE. >> I APPRECIATE THAT YOU >> THANK YOU. >> I ENJOY COMING TO THESE MEETINGS. WE'VE ALWAYS HAD A VERY SPIRITED GROUP IN TERMS OF PEOPLE MAKING SUGGESTIONS AND HONESTLY EVALUATING WHAT WE'RE DOING, AND MAKING THOSE SUGGESTIONS TO STAFF SO YOU ALWAYS GOT THE SENSE OF GETTING SOMETHING ACCOMPLISHED, AND ONE OF OUR MEMBERS YEARS AGO SAID, YOU KNOW, THAT SHE WAS READY TO GIVE UP THE BOARD UNTIL WE STARTED TO MEET ON A REGULAR BASIS AND WE GOT SOME NEW FOLKS ON THE BOARD, AND SHE TOLD US SHE'S GOING TO RETIRE, THEN SHE CHANGED HER MIND, SHE SAID I'M NOT GOING ANYWHERE. THIS IS TOO MUCH FUN NOW. WE'VE GOT STUFF GOING ON GO SO THAT WAS A SYMBOL TO ME THAT WE WERE ON THE RIGHT TRACK AND GOING IN THE RIGHT DIRECTION BUT IT'S ALWAYS A PLEASURE. I'VE NEVER ONCE HAD A SITUATION WHERE I THOUGHT I'VE GOT TO GO TO TDC, IT'S ALWAYS I'VE GOT TO GO TO TDC, IT'S A GOOD THING TO MOTIVATE YOU AND KEEP LOOKING FOR NEW THINGS. AND NOW KIMBERLY HAS GOT HER STAFF AND YOU GUYS ARE DOING A GREAT JOB, YOU REALLY ARE. WE APPRECIATE WHAT YOU DO AND I THINK IT'S NOWHERE TO GO BUT UP FOR TOURISM. SO I THANK YOU ALL FOR GIVING OF YOUR TIME TOBE HERE, TO PARTICIPATE AND COME UP WITH SOME IDEAS THAT MOVE US FORWARD. SO, THANKS. APPRECIATE IT. >> IF I COULD ADD TO THIS, I'LL QUICKLY BE BRIEF BECAUSE I'VE GOT A COUPLE OTHER THINGS I WANT TO TOUCH ON REAL QUICK LIKE KEVIN SAID AND LIKE EVERYBODY ELSE, I WANT TO THANK YOU. BEEN DOING THIS FOR A LITTLE WHILE NOW AND I'VE APPRECIATED YOUR CONSISTENCY AND EXPERTISE THIS WHOLE TIME, ESPECIALLY WHEN I WAS A BIT LOST IN THE BEGINNING, AND I THINK, ALSO THANK YOU FOR THE COMMITMENT FOR EIGHT YEARS BECAUSE I THINK WHEN WE WERE REALLY TRYING TO FIND OUR WAY IN THE TOURISM DEPARTMENT HERE, I THINK IT WAS VERY IMPORTANT TO HAVE THAT CONSISTENT KIND OF COMMUNICATION BETWEEN HERE AND THE BOARD AND THINGS LIKE THAT REALLY HELPED GET THIS THING ESTABLISHED. NOW I FEEL LIKE WE ARE STARTING TO KIND OF GET A LITTLE BIT OF MOMENTUM AND GET A GOOD DIRECTION ABOUT WHERE WE ARE GOING, SO I THINK THAT IS KEY, EVEN THOUGH IT'S TYPICAL TO ROTATE IT AND I THINK THAT WAS A VERY COOL THING THAT YOU DID TO DEDICATE ALL THAT TIME AND TO WORK THAT OUT SO I DO APPRECIATE THAT. >> THANK YOU. IT'S BEEN A LOT OF FUN. IT'S BEEN -- IT'S ALWAYS FUN TO BUILD RATHER THAN TRYING TO JUST MAINTAIN AND KEEP THE STATUS QUO. THIS IS WHAT WE'VE PRETTY MUCH DONE. EVERY MEETING THERE IS SOMETHING NEW, SOMETHING DIFFERENT, SOME NEW VENDOR GIVING US A REPORT. IT'S A MIND EXPANDING KIND OF SITUATION SO THAT YOU'RE ALWAYS LEARNING. IT'S A GOOD THING. SO AGAIN, THANK YOU ALL FOR YOUR PARTICIPATION. OBVIOUSLY MEETING IN JANUARY AT SOME POINT WITH A NEW CHAIRMAN AND THEY'LL BE CHOOSING THEIR COMMITTEES SOMETIME IN THE MONTH OF DECEMBER. THEY'LL START WITH A NEW CHAIRMAN ON THE 26TH OF NOVEMBER AND THE CHAIRMAN THEN WILL POLL THE DIFFERENT MEMBERS AND SEE, TRYING TO MATCH UP FOLKS TO INTERESTS AND SKILL SETS AND WHAT IS AVAILABLE AS FAR AS YOUR COMMITTEE ASSIGNMENTS. >> AND THEN MY LAST COMMENT WAS I DON'T KNOW IF YOU GUYS ALL HEARD BUT WE HAD A 150TH ANNIVERSARY PARTY THIS PAST WEEKEND. >> THAT WASN'T A LIMIT, YOU ACTUALLY HAD 150? >> WE ACTUALLY DID DO THAT AND IT WAS FANTASTIC, THAT TUROUT AND THE WHOLE EVENING AND EVERYTHING WAS WONDERFUL. THE FIREWORKS SHOW WAS AMAZING SO THAT WAS REALLY, REALLY COOL. SO JUST A FEW OTHER CITIES AND STUFF LIKE THAT GOT Y'ALL'S WORK CUT OUT FOR YOU THE NEXT FEW YEARS BECAUSE I THINK WE HAVE A FEW MORE BIRTHDAYS COMING UP AFTER THIS. I THINK WE SET THE BAR HIGH. IT WAS VERY WELL ENJOYED. WE HAD A GREAT VENUE, OF COURSE, FOR EVERYTHING LIKE THAT SO IF YOU WEREN'T THERE, IT WAS REALLY SOMETHING ELSE AND WE ALSO HAVE ON THE 15TH, OUR ANNIVERSARY VIDEO WILL BE RELEASED TO THE PUBLIC AND THE 14TH WE HAVE A SCREENING AT CITY HALL WHERE YOU CAN COME BY, JUST DROP IN ANYTIME FROM 2:00 TO 8:00 P.M., I BELIEVE. AND I THINK WE HAD A PRIVATE SCREENING OF IT TOMORROW NIGHT SO I'M THERE FOR THAT ONE. I THINK IT'S BEEN GREAT. THE EVENTS HAVE [01:55:03] BEEN FANTASTIC AND SO IF YOU GUYS CAN, ON THE 15TH IT WILL BE THE VIDEO. THAT WAS IT. >> STEPHEN, WE DID -- I PROVIDED A COPY TO Y'ALL. EVERY MONTH WE HAVE A DESTINATIONS FLORIDA INDUSTRY NEWSLETTER WHERE ALL OF THE DESTINATION MARKETING ORGANIZATIONS BRAG ON THEIR COMMUNITY AND WHAT WE'VE ACCOMPLISHED. AND SO WILL SEE THE MILITARY CAMPAIGN AND THE 150TH IN THEIR. >> I THINK IT WAS PRETTY MUCH UNANIMOUS IN TERMS OF THE FIREWORKS. PEOPLE WERE TALKING ABOUT THAT FOR A COUPLE OF DAYS AFTERWARDS. THEY WERE REALLY SPECTACULAR AND I DIDN'T SEE THEM LIVE BUT PEOPLE WERE FACE LOOKING AND THE MUSIC ON FM, IT WAS JUST TERRIFIC. NO QUESTION ABOUT IT . >> WE'LL BE CELEBRATING OUR 100 YEARS. WE ARE DOING OUR KICKOFF ON DECEMBER 28TH. IT'S GOING TO BE IN THE GALA ON THE 28TH AND OF COURSE CELEBRATIONS THROUGH ALL THE YEAR 2025, SO HOPEFULLY MAYBE WE CAN GET A LITTLE BIT OF WHAT YOU GUYS DID. >> IT'S SOMETHING OBVIOUSLY, ALL CREDIT GOES TO STAFF AND EVERYTHING LIKE THAT BECAUSE YOU ARE SAYING, TOO, IT'S NOT CHEAP AND IT'S NOT CHEAP ON TIME, EITHER, SO WE HAVE A REALLY GREAT GROUP THAT REALLY WANTED TO CELEBRATE IT AND I THINK WE'VE GOT A GREAT STAFF. KIMBERLY KNOWS. SHE WORKS WITH A LOT OF THEM FROM TIME TO TIME, AND YOUR STAFF DOES. THEY REALLY CARE A WHOLE LOT AND IT COMES OUT A LOT. AND THEY WERE VERY EXCITED TO SHOWCASE THE CITY LIKE THAT, AND EVEN THE FIREWORKS FOLKS, I LOVED THERE ENGAGING WITH THE CITIZENS. THEY ARE LOCAL AND THEY ARE ENGAGING ON FACEBOOK, TOO, TALKING ABOUT HOW IT WAS THEIR FAVORITE THING THEY'VE EVER DONE, AND STUFF, SO IT WAS A REALLY COOL COMMUNITY MOMENT, SO I THOUGHT THAT WAS VERY, VERY COOL. >> AND YOU KNOW IF WE ARE DROPPING ANNIVERSARY DATES, CLAY COUNTY IS AT 165 POINT IN 10 YEARS WE'LL BE AT 175 WITH A NICE COME AROUND NUMBER. MAYBE THE LADIES IN THE TOURISM DEPARTMENT START GINNING THAT UP A LITTLE BIT, SOME TEASERS ALONG THE WAY BEFORE WE GET THERE. AND CALEB , CALEB, YET. PUT THAT OUT THERE RIGHT NOW. GET THAT ON HIS SCHEDULE. I KNOW HE'S BUSY BUT MAYBE IN 10 YEARS WE CAN GRAB HIM. >> CAN WE HAVE 100? >> THAT WOULD BE GOOD. >> YOU THINK HE'LL COME TO OUR 100? THAT WOULD BE AWESOME. >> MAYBE HAVE A SWIMMING RACE. >> I DO NEED A REMATCH. >> STEPHEN, KELLY ACTUALLY -- HOW OLD IS CALEB? CALEB WAS ONLY ABOUT 18 THEN, RIGHT? BUT HE DID HAVE A GOLD MEDAL BECAUSE I REMEMBER I GOT TO HOLD IT AND I WAS SHOCKED THAT HOW HEAVY IT WAS BUT STEPHEN CHALLENGED CALEB IN A FREESTYLE DUAL 50 YARDER. >> FINISHED SECOND . >> AND HE GOT A HEAD START, TOO. GAVE HIM A HEAD START OF ABOUT HALF THE POOL AND CALEB TOOK FLIGHT THREE STROKES AND BY HIM THERE OR SOMETHING. >> YEAH. >> YOU'RE A GOOD SPORT. THAT WAS A FUNNY MORNING THERE. ALL RIGHT. YEAH. ANYTHING ELSE FROM ANYONE AT THIS TIME HE' * This transcript was compiled from uncorrected Closed Captioning.