[Call to Order]
          [00:00:14]
          >> MY NAME IS MIKE CELLA. I WILL BE YOUR CHAIR TODAY. 
          BEFORE WE GO FURTHER, LET US TAKE A PEEK TO SEE WHO IS HERE AS FAR AS OUR COMMITTEE MEMBERS ARE CONCERNED. IF WE START TO 
          MY LEFT -- >> KEVIN ROBERT. 
          ACCOMMODATIONS. >> DAVID DEAS. CITIZEN. 
          >> STEVEN KELLEY, CITY OF COAST SPRINGS. 
          >> KIM EVANS, ACCOMMODATIONS. >> DEBORAH BEALS, 
          ACCOMMODATIONS. >> NEIL PORTER. ACCOMMODATIONS. 
          >> I APPRECIATE THAT. WE HAVE OUR COUNTY ATTORNEY OR COUNTY MANAGER. UNFORTUNATELY DREW THE SHORT STRAW TO TAKE A PEEK AT US FOR THE AFTERNOON SO WE ARE UNDER HIS WATCH THERE. AND, OF COURSE, WE HAVE THE FULL DEPARTMENT FROM THE TOURISM FILM DEPARTMENT. AND, KIMBERLY, YOU HAVE GOT YOUR FULL STAFF READY TO GO FOR US SO THAT IS GOOD. LET US GET STARTED THIS MORNING, OR AFTERNOON. I SEE A NUMBER OF FOLKS THAT ARE HERE THAT ARE PROBABLY GOING TO DO PRESENTATIONS, BUT WE DO HAVE A PUBLIC COMMENT SESSION BEFORE WE GET STARTED. I HAVE NO 
          [1.  EDC Destination Resort Hotel & Sports Complex Feasibility Study (K. Morgan)]
CARDS, BUT WE WILL OPEN IT UP TO PUBLIC COMMENT. ANY PUBLIC COMMENT? SEEING NONE, WE WILL CLOSE PUBLIC COMMENT. LET US GET STARTED WITH PRESENTATIONS. WE HAVE A VERY LARGE, IMPORTANT PRESENTATION FOR THE COMMUNITY, I THINK. AND I WILL LET KIMBERLY INTRODUCE THAT AND TELL US WHERE WE WILL GO. 
          >> YES, SIR. THE TDC AND BOARD OF COUNTY COMMISSIONERS APPROVED FOR THE TDC TO INVEST IN A FEASIBILITY STUDY FOR A DESIGNATION RESORT HOTEL. AND THE REGIONAL SPORTS COMPLEX. 
          THE ECONOMIC DEVELOPMENT CORPORATION HAS CHAMPIONED THIS PROJECT. AND I AM GOING TO TURN IT OVER TO THEM TO TELL YOU A LITTLE BIT MORE ABOUT WHAT YOU CAN EXPECT TODAY. 
          >> GOOD AFTERNOON. SORRY. I HAD A THING FOR A MINUTE. THE RINGS FROM TO ME OFF. AGAIN, I AM CRAWFORD POWELL WITH ECONOMIC DEVELOPMENT CORPORATION. WE HAD WORKED THROUGH THIS STUDY THAT YOU GUYS HAD APPROVED AND THAT WE HAD SUBMITTED TO THE COUNTY COMMISSIONERS FOR THEIR APPROVAL. LOOKING AT SEVERAL ASPECTS THROUGHUT THE COUNTY, PRIMARILY A -- A LARGE RESORT DESTINATION-TYPE COMPLEX. POSSIBLY WHAT IT WOULD BE LOOKING FOR AS FAR AS LOCATION WITHIN CLAY COUNTY. AND THEN THEY SPENT A GOOD DEAL OF ENERGY WORKING THROUGH, WHAT DOES OUR SPORTS COMPLEX LOOK LIKE NOW AND WHAT DOES THE REGIONAL SPORTS COMPLEX LOOK LIKE AS WE DEVELOP THAT OUT AS A COUNTY TO CREATE A DESTINATION EVENT-TYPE SPACE FOR THE SPORTING -- FOR THE SPORTS COMPLEX. SO WE CONTRACTED WITH HUNDON PARTNERS THAT HAS RELATIONS WITH A NUMBER OF THE RESORT DESTINATION PROPERTIES. THEY HAVE DONE THESE TYPE OF STUDIES THROUGH DIFFERENT COMMUNITIES THROUGHOUT THE COUNTRY. BOTH ON THE SPORTING SIDE AND ON THE RESORT SIDE. SO THEY HAVE SUBMITTED THEIR FINAL RESPONSE TO US. AND, TODAY, THEY WILL BE ONLINE TO GIVE US AN EXEMPT PUTATIVE SUMMARY OF WHAT THEY FOUND OUT. THERE IS SOME ADDITIONAL BACKGROUND WITH SOME OF THAT. THE RESORT COMPLEX THAT THEY HAD SPOKEN TO ASK WE NOT RELEASE ALL THAT INFORMATION AT THIS POINT AS WE DISCUSSED ON THE FRONT END. BUT THE SPORTS COMPLEX AND A LOT OF THE DATA WILL BE AVAILABLE FOR DETAILED REVIEW WHEN YOU HAVE AN OPPORTUNITY. SO, WITH THAT, I THINK, KIMBERLY, IS EVERYBODY ONLINE? 
          >> THEY ARE. I AM MAKING SURE EVERYONE CAN HEAR US AND THEY ARE GOOD. SO, LET ME SEE. KASSIDY? THEY CAN'T HEAR ANYTHING ON THEIR END, SO WE HAVE SOME TECHNICAL DIFFICULTIES. WE DID A SOUND CHECK AND EVERYTHING BEFORE 
          HAND. SO LET'S SEE. >> THAT WOULD BE VERY 
          ONE-SIDED. >> I KNOW. WE HAVE THE PRESENTATION HERE, AND WE WILL JUST SEE IF WE CAN MITIGATE 
          THIS. >> AND THEY SPEAK AND WE FIGURE 
          OUT THE HEARING? >> THEY CAN HEAR US SO I DON'T THINK THAT THEY CAN -- WE MIGHT NOT BE -- WE CANNOT HEAR THEM 
          [00:05:04]
          EITHER. >> WELL, YEAH. THE BOTTOM LINE IS IF WE CAN HEAR THEM WE CAN NEGOTIATE AND THEN GO AND CATCH 
          UP AFTER THE FACT. ALL RIGHT? >> ARE WE THERE, GUYS? MATT, 
          ARE YOU GUYS -- >> YES, WE ARE. YES, WE ARE. 
          CAN YOU GUYS HEAR US LOUD AND CLEAR? 
          >> CAN WE SAY HALLELUJAH? >> MATT, I AM GOING TO LET YOU INTRODUCE YOUR TEAM AND PRETTY MUCH LET YOU TAKE THE LEAD, 
          PLEASE. >> IT SOUNDS GREAT. HELLO, EVERYONE. IT IS GREAT TO SEE YOU ALL VIRTUALLY. I AM SORRY WE CANNOT BE THERE IN PERSON BUT I AM MATTHEW, THE PROJECT MANAGER OF HUNTINGTON PARTNERS. I HAD THE PLEASURE OF WORKING ALONGSIDE CRAWFORD ON THIS EXCITING FEASIBILITY AND IMPACT STUDY FOR MULTIPLE SEGMENTS OF DEVELOPMENTS WITHIN CLAY COUNTY. SO WE ARE VERY EXCITED TO BE HERE AND I WILL LET KASSIDY AND EMILY INTRODUCE THEMSELVES BEFORE WE GET 
          STARTED. >> HI, EVERYONE. CASSIDY SUTTON, ANALYST ON THE TEAM. A BIG SUPPORTING ROLE THOUGHT THIS PROJECT SO I AM SO EXCITED TO CONNECT WITH YOU ALL ON THIS 
          PROJECT TODAY. >> EMILY CONNOR. I AM AN 
          ANALYST, AS WELL. >> SO LET US GET STARTED. 
          CASSIDY, IF YOU WOULD NOT MIND SHARING YOUR SCREEN SO WE CAN GET THROUGH TO THE PRESENTATION AND THEN TURN IT OVER FOR SOME 
          QUESTIONS. >> YES. LET ME GET THAT PULLED 
          UP NOW. >> AND, MATT, WE HAVE IT READY, TOO. IF YOU CAN JUST TELL US HOW TO MANEUVER IT. WHICHEVER 
          IS EASIEST FOR YOU ALL. >> YES. KIMBERLY, THAT WOULD BE GREAT IF YOU WANT TO SHARE IT, OR I KNOW THAT CASSIDY IS GOING TO DO MOST OF THE SLIDES. IF YOU HAVE IT HANDY AND WANT TO PULL IT UP, I SEE IT READY ON THE SCREEN BEHIND THOSE IN THE ROOM. SO WHICHEVER IS EASIEST. BUT I KNOW THAT CASSIDY HAS IT 
          HANDY, AS WELL. VERY GOOD. >> YOU GUYS CAN ALL SEE MY 
          SCREEN? PERFECT. >> PERFECT. SO TO BEGIN THE PRESENTATION TODAY, WE ARE GOING TO TAKE SOME SHORT TIME, THE 15 MINUTES, TO PRESENT OUR EXECUTIVE SUMMARY OF OUR FIRM'S MARKET DEMAND AND FEASIBILITY IMPACT STUDY FOR TWO SEGMENTS. THE FIRST BEING A DESTINATION-ORIENTED WATERPARK RESORT. AND THE SECOND BEING THE EXPANSION OF THE CLAY COUNTY YOUTH SPORTS COMPLEX, WHICH OBVIOUSLY PHASE ONE HAS BEEN COMPLETED OF THE GRASS FIELD, BUT THIS PLAN PLANS FOR THE FUTURE GROWTH AND EXPANSION OF THAT COMPLEX IN THE YEARS TO COME. SO OUR FIRM'S BACKGROUND AND STUDY EXPERIENCE IS PROVIDED HERE AND SOME OF THE CONDITIONS FOR OUR STUDY, CASSIDY, LET US GET RIGHT INTO THE EXECUTIE SUMMARY. SO TO BEGIN WITH OUR ASSESSMENT AND WHAT WE WILL WALK THROUGH TODAY, WHICH IS REALLY JUST A SUMMARY AND HIGHLIGHTS OF OUR ANALYSIS, WE WILL BEGIN WITH SOME OF OUR STUDY METHODOLOGY, GET INTO THE MAJOR STUDY DISCOVERIES, AND THEN WRAP UP WITH THE KEY TAKEAWAYS AND IMPLEMENTATIONS FOR THE COUNTY, WHICH LED TO OUR RECOMMENDATIONS, AND THEN THE NEXT STEPS IN TERMS OF THE KEY ACTION ITEMS WE HAVE IDENTIFIED THROUGH THIS STUDY PROCESS. SO TO BEGIN WITH THE PROJECT INTRODUCTION, AS I MENTIONED, THE TWO AREAS THAT WE WERE ASSESSING WERE A DESTINATION FAMILY WATERPARK RESORT, WHICH HAS TIES AND SYNERGIES WITH THE SPORTS COMPLEX, BUT REALLY IS A STAND-ALONE ASSET ON ITS OWN. AND IT REALLY WILL BE A DRAW TO INCREASE THE TOURISM AND VISITOR ECONOMY FOR CLAY COUNTY. AND WE WILL GO THROUGH THOSE SUMMARY FINDINGS AND IMPLEMENTATIONS BASED ON A THOROUGH ASSESSMENT OF THE HOSPITALITY MARKET. UNDERSTANDING SUPPLY AND DEMAND FOR THOSE USE TYPES, AS WELL AS HOW A DESTINATION WATERPARK RESORT COULD BE ATTRACTED TO CLAY COUNTY. AND, SECONDLY, WE WILL TOUCH ON SOME OF THE SPORTS USES FOR THE EXPANSION OF THE SPORTS COMPLEX. WITH THAT PHASE 1 BEING SUCH A GREAT START AND BEING SUCH A TOURISM DRIVER ALREADY. WITH SO MANY 
          [00:10:03]
GREAT TOURNAMENTS AND EVENTS PLANNED THROUGHOUT THE SUMMER SO FAR, AND ALSO THROUGHOUT THE COMING YEARS. BUT HOW CAN WE LEVERAGE THOSE STRENGTHS OF THE FACILITY AND CAPTURE SOME OF THAT ECONOMIC IMPACT ON CLAY COUNTY AS WELL? THIS SLIDE HERE SHOWS REALLY OUR FRAMEWORK, WHICH BREAKS DOWN INTO THESE BUCKETS HERE. OUR FIRST GOAL OF OUR ASSESSMENT WAS TO UNDERSTAND WHERE CLAY COUNTY IS NOW AS A DESTINATION, BUT ALSO AS A MARKET IN TERMS OF SUPPLY AND DEMAND AND NEED FOR THESE OVERALL USE TYPES THAT WE STUDIED THROUGHOUT THIS PROCESS. AS A PART OF THIS, WE VISITED YOU ALL'S MARKET AND HAD SEVERAL GREAT DAYS TOURING AROUND, SEEING THE SIGHTS, GETTING BOOTS ON THE GROUND, AND INTERVIEWING STAKEHOLDERS TO UNDERSTAND THE PERSPECTIVES AND OVERALL SITE LAYOUTS. AND THEN FROM THERE WE ALSO CONDUCTED A COMPREHENSIVE ASSESSMENT OF SIMILAR DESTINATIONS ACROSS THE COUNTRY, SOME WITHIN THE STATE OF FLORIDA, BUT ALSO SOME OUTSIDE. IN TERMS OF SPORTS COMPLEXES AS WELL AS FAMILY DESTINATION RESORTS THAT HAVE BEEN DEVELOPED ELSEWHERE TAKING BEST PRACTICES AND LESSONS LEARNED FROM THOSE PROJECTS AND HOW THEY CAN BE IMPLEMENTED IN CLAY COUNTY. FROM THOSE TWO ASSESSMENTS, WE IDENTIFIED WHAT THE OPPORTUNITIES ARE AND THAT REALLY OUR NEXT STEPS, WHICH WE WILL WALKED THROUGH. REALLY THEY ARE THE ACTION ITEMS FOR HOW WE GET THERE AND WHAT ARE SOME OF THE THINGS WE NEED TO BE MOVING FORWARD THROUGH TO ATTRACT A LARGE DESTINATION LIKE A FAMILY WATERPARK RESORT, OR HOW DO WE FIND AND FINANCE THE EXPANSION OF THE FUTURE OF THE CLAY COUNTY REGIONAL SPORTS COMPLEX? SO, WITH THAT, I WILL NOW TURN IT OVER TO CASSIDY TO TALK A LITTLE BIT MORE ABOUT SOME OF OUR ENGAGEMENT AS WELL AS SOME OF OUR KEY STUDY 
          FINDINGS. >> THANK YOU, MATT. BEFORE WE GET TO KEY TAKEAWAYS FROM OUR STUDY, I WANTED TO QUICKLY HIGHLIGHT KEY LOCAL AND STAKEHOLDER GROUPS FOR A BETTER UNDERSTANDING OF THE MARKET OPPORTUNITIES. THIS INCLUDED A NUMBER OF CBBS AND FAMILY WATERPARK BRANDS LIKE KALAHARI TO UNDERSTAND THE REGIONAL HOTEL AND WATERPARK MARKET, AS WELL AS SEVERAL SPORTS AND TOURNAMENT GROUPS THAT ULTIMATELY ALLOWED US TO HONE IN ON OUR RECOMMENDATIONS FOR THE EAST SPORTS COMPLEX EXPANSION. THE FIRST COAST EXPRESSWAY EXPANSION IS SOMETHING WE WANTED TO MENTION HERE IS A MAJOR CATALYST FOR THE PROPOSED PROJECTS AND FOR FUTURE DEVELOPMENT AS A HOLE. MOST OF THE GROWTH HAPPENING IN JACKSONVILLE IS OCCURRING ON THE SOUTHERN SIDE OF THE MSA AND ST. JOHNS, WHICH IS ULTIMATELY BENEFITED CLAY COUNTY FROM A POPULATION GROWTH STANDPOINT. BUT TO SUSTAIN THAT GROWTH, IT IS IMPORTANT TO INTRODUCE THOSE MAJOR COMMUNITY ANCHORS THAT CAN SERVE AS INCUBATORS FOR FUTURE DEVELOPMENT. FIRST, JUST TO SET THE SCENE ON THE FAMILY-ORIENTED WATERPARK RESORT ANALYSIS THAT WE CONDUCTED, THESE TYPES OF DEVELOPMENTS ALSO REQUIRE THE SUPPORT OF A RECOGNIZED BRAND TO GENERATE STRONG HOTEL PERFORMANCE AND CREATE THAT MARKET EXPOSURE. BUT BECAUSE THIS IS SUCH A NICHE MARKET WITH A VERY DISTINCT BUSINESS MODEL, THERE ARE ONLY A HANDFUL OF BRANDS THAT HAVE A PRESENCE IN THIS INDUSTRY. SOME OF THOSE INCLUDING GREAT WOLF LODGE, KALAHARI, AND GAYLORD. GREAT WOLF LODGE IS THE ONLY ONE THAT HAS AN ACTIVE PIPELINE OF PROJECTS, INCLUDING ONE IN MAPLE IS DESIGNATED TO OPEN LATER THIS YEAR. ALL THOSE THESE DO REQUIRE A ROBUST NCENTIVE PACKAGE TO SECURE THE DEAL, THEY ALSO PROVIDE MUNICIPALITIES WITH SIGNIFICANT ECONOMIC GROWTH AND ACTIVITY. WITH REGARDS TO THE PROPOSED SPORTS COMPLEX EXPANSION, OUR ANALYSIS DETERMINED THAT THERE IS A MARKET OPPORTUNITY FOR EXPANSION, BOTH OUTDOOR AND INDOOR ELEMENTS. EXPANSION OF OUTDOOR FIELDS IN THE COUNTY AND ACROSS THE ENTIRE JACKSONVILLE METRO. IN ORDER TO BE THAT STRONG SPORTS TOURISM DRIVER THAT IS ABLE TO DRIVE THAT HOTEL DEMAND, IT IS ESSENTIAL THAT THE COMPLEX INTRODUCES MORE TURF FIELDS TO THE MARKET WITH FIELD QUANTITY BEING A BIG FACTOR FOR THE TOURNAMENT GROUPS. IN TERMS OF INDOOR, THERE IS STRONG DEMAND FOR MULTIPURPOSE SPACE. 
          ALTHOUGH THERE ARE SEVERAL REGIONAL INDOOR SPORTS PROJECTS IN THE PIPELINE, WHICH MAY EVENTUALLY IMPACT THE NEED FOR ADDITIONAL DEVELOPMENTS. THIS SLIDE ENCOMPASSES OUR KEY TAKEAWAYS IN TERMS OF THE KEY TAKEAWAYS FOR THE COUNTY. FIRST REGARDING THE WATERPARK AND RESORT MARKET. JACKSONVILLE DOES LACK THE ESTABLISHED PRESENCE OF A WATERPARK RESORT, AND AS A RESULT, HOUSEHOLDS AND UP SEEKING THESE AMENITIES AND OTHER REGIONAL MARKETS. THIS OPPORTUNITY IS CONTINGENT ON 
          [00:15:02]
THE GREAT WOLF LODGE IN MAPLES AND WHETHER A SIMILAR CONCEPT IN THE JACKSONVILLE MARKET WOULD RESULT IN CANNIBALIZATION . BUT WHEN WE SPOKE WITH GREAT WOLF LODGE, THEY DETERMINED IT WOULD NOT CAPTURE HOUSEHOLDS IN NORTHERN FLORIDA. A DEVELOPMENT IN CLAY COUNTY WOULD LIKELY HAVE THE OPPORTUNITY TO ATTRACT THESE HOUSEHOLDS IN NORTHERN FLORIDA AND SOUTHERN GEORGIA. 
          GIVEN THAT THERE ARE ONLY A HANDFUL OF BRANDS THAT CAN POTENTIALLY BE PURSUED, THERE IS ALSO A SECONDARY OPPORTUNITY TO CONSIDER WHICH INCLUDES A FULL SERVICE HOTEL WITH AMPLE MEETING SPACE, GIVEN THAT THE COUNTY DOES LACK SUFFICIENT FULL SERVICE HOTELS AND THAT MEETING FACILITY THAT IS CAPABLE OF HOSTING LARGE GROUPS. AND WITH REGARDS FOR THE SPORTS MARKET, CLAY COUNTY DOES HAVE A STRONG OPPORTUNITY TO ESTABLISH THEMSELVES AS A SPORTS DESTINATION IN THE JACKSONVILLE MARKET. THE REGION REALLY HAS LIMITED PRESENCE IN THE E-SPORTS MARKET, WHICH HAS LED TO STRONG, UNFILLED DEMAND FOR BOTH OUTDOORFIELD AND DIAMOND SPORTS AS WELL AS INDOOR SPORTS, REALLY PRESENT IN CLAY COUNTY THE CHANCE TO DOMINATE THE REGIONAL MARKET. SO, IN TERMS OF RECOMMENDATIONS FOR THE SPORTS COMPLEX, IT HAS HAD A GREAT START WITH THOSE EIGHT GRASS FIELDS IN PHASE 1, BUT TO REALLY ESTABLISH ITSELF AS A TOURNAMENT COMPLEX, TOURNAMENT GROUPS ARE OFTEN LOOKING FOR A MINIMUM OF 12 FIELDS, PARTICULARLY WITH TURF SERVICES, WHICH WOULD BE ACHIEVED IN THAT PHASE 2 APPROACH. AND INDOOR FACILITY WITH A CROSS-COUNTRY TRACK ARE ALSO RECOMMENDED OPPORTUNITIES. OBVIOUSLY, THERE ARE ECONOMIC OPPORTUNITIES BEHIND THESE DEVELOPMENTS. IF THE COUNTY WERE ONLY TO FOCUS ON A PORTION OF THESE RECOMMENDATIONS, WE FEEL STRONGLY THAT IT SHOULD PURSUE THAT OUTDOOR FIELD COMPONENT AS A PRIORITY INVESTMENT TO ESTABLISH ITS DOMINANCE IN THE REGIONAL MARKET. THE COST ASSOCIATED WITH INDOOR DEVELOPMENTS ARE ALSO SIGNIFICANTLY MORE EXPENSIVE. THAT OUTDOOR TURF FIELD WITH EXPANSION IS ESTIMATED TO COST ROUGHLY $12.2 MILLION, WHILE THE INDOOR COMPONENT IS ESTIMATED TO COST NEARLY $50 MILLION. AND A CROSS-COUNTRY TRACK COULD POTENTIALLY BE INCLUDED AS A PRIORITY, BECAUSE THE DEVELOPING COST OF THESE ASSETS TEND TO BE MINIMAL, BUT THEY ARE ALSO NOT NEARLY AS STRONG IN INDUCING THAT OVERNIGHT ACTIVITY. AND THEN IN TERMS OF LIVING THAT WATERPARK RESORT FORWARD, THE GREAT WOLF LODGE DEVELOPMENT IN MAPLES DOES NOT IMPACT DEVELOPMENT FOR THE PROJECT. THAT INCENTIVE PACKAGE I MENTIONED EARLIER IS THE KEY TO SECURING THESE DEVELOPMENTS, WHICH WOULD LIKELY REQUIRE AROUND $50 MILLION. OBVIOUSLY, IT IS A SIGNIFICANT PRICE TAG, BUT CONSIDERING THE ECONOMIC IMPACT THAT THESE DEVELOPMENTS CREATE, THIS UP FRONT COST OFTEN PAYS OFF IN THE LONG RUN. 
          THEY WILL NEED TO DETERMINE A SITE LOCATION, WHICH DOES NOT HAVE TO BE CO-LOCATED WITH THE SPORTS COMPLEX. OUR CONVERSATION WITH KALAHARI MENTIONED THAT THESE TYPES OF PROPERTIES RARELY ATTRACT OVERNIGHT GUEST DUE TO THEIR HIGHER PRICE POINTS. AND, LASTLY, IN THE EVENT THAT THE COUNTY DOES NOT DECIDE TO PURSUE THIS CONCEPT, THERE IS THE STRONG SECONDARY OPPORTUNITY FOR A FULL SERVICE HOTEL WITH MEDIUM SPACE. AND THEN THIS TABLE HERE HIGHLIGHTS THAT 30 YEAR ECONOMIC IMPACT FROM THESE DEVELOPMENTS. THE PROPOSED WATERPARK RESORT IS ESTIMATED TO GENERATE OVER $7 BILLION IN NET NEW SPENDING AND $60 MILLION IN LOCAL TAXES OVER A 30 YEAR SPANNED. THE SPORTS COMPLEX IS ESTIMATED TO GENERATE $2.8 MILLION IN NEW SPENDING RESULTING IN $38 MILLION IN LOCAL TAXES. AND SOMETHING WE WANT TO HIGHLIGHT HERE IS IN ORDER TO LIKE THAT ECONOMIC IMPACT THAT CAN BE GENERATED FROM THE SPORTS COMPLEX, A NEARBY HOTEL SUPPLY WILL BE CRUCIAL. CONSIDERING THERE IS A LACK OF NEARBY SUPPLY, THERE IS A LIKELIHOOD THAT THESE VISITORS ARE GOING TO STAY IN HOTELS LOCATED IN NEIGHBORING COUNTIES ARE ULTIMATELY TOURNAMENT GROUPS MAY EVEN DECIDE TO GO ELSEWHERE DUE TO THAT LACK OF NEARBY SUPPLY. SO JUST SOMETHING TO KEEP NOTE OF AS THE ECONOMIC DEVELOPMENT EXPENSE TO THAT TOURISM POTENTIAL. I KNOW THIS IS A LOT, BUT I WANT TO OPEN THE FLOOR TO DISCUSSION. I APPRECIATE THIS OPPORTUNITY 
          TODAY. >> ALL RIGHT. MATT AND EMILY AND CASSIDY, THANK YOU. ANY QUESTIONS FROM BOARD MEMBERS? 
          ANYTHING DOWN THIS END? >> IT IS NOT NECESSARILY A QUESTION. IT IS AN OBSERVATION. I THINK WE THOUGHT MAYBE THE TWO NEW SPORTS COMPLEXES AND WATERPARK MAY GO GOOD TOGETHER, BUT OBVIOUSLY NUMBER 3, THAT DOES NOT SEEM TO BE THE CASE 
          [00:20:03]
BECAUSE YOU SAID THAT MOST LIKELY THEY WOULD NOT SPEND THAT MONEY FOR THE COST OF A FULL SERVICE HOTEL. SO I WAS JUST MAKING AND CLARIFYING THAT IS WHAT YOUR STUDY FOUND AND 
          THAT IS THE CASE. CORRECT? >> CORRECT. SO -- 
          >> YES. GO AHEAD, MET. >> I WILL LET YOU LATER IN AFTER, CASSIDY. SO ONE OF THE KEY FINDINGS AND ALL OF OUR WORK ACROSS THE COUNTRY WHEN WE HAVE CHATTED WITH GREAT WOLF LODGE KALAHARI OR OTHER LARGE DESTINATION RESORTS, EVEN THOSE THAT ARE LOCATED DIRECTLY ADJACENT TO SPORTS COMPLEXES, THEY FIND THAT THEY HAVE A SIGNIFICANT CHALLENGE ATTRACTING THOSE VISITORS FOR ACTUAL OVERNIGHT STAYS BECAUSE THEY USED SPORTS FAMILY ARE ON THE ROAD EVERY WEEKEND LOOKING FOR A LOWER RATE. SOMETHING TYPICALLY IN THE LOW HUNDREDS RATHER THAN THE RATES THAT ARE COMMITTED AT A GREAT WOLF LODGE OR KALAHARI THAT IS USUALLY IN THE $250, $300 PLUS RANGE DURING PEAK TOURISM SEASON. WHAT TYPICALLY HAPPENS IS THOSE FACILITIES, THE GREAT WOLF LODGES, THEY DO GREAT FOR THE WATERPARK FOR THE DAY THAT IS PLANNED AND THEY WANT TO GO INTO THE EVENING HOURS OR SIBLINGS. BUT IN TERMS OF ACTUALLY CREATING OVERNIGHT STAYS, IT IS SOMEWHAT OF A CHALLENGE. SO THE CO-LOCATION OF THOSE IS NOT AS CRITICAL BECAUSE THESE ASSETS ARE TYPICALLY SEEN AS STANDALONE TOURISM DRIVERS. BUT, CASSIDY, IF I MISSED ANYTHING, FEEL FREE 
          TO LAYER IN. >> YEAH. WE HAD TALKED TO KALAHARI RESORTS IN ROUND ROCK WHICH ACTUALLY HAD SOME COMPLEXES ON THAT SITE, AND THEY MENTIONED THEY DO NOT REALLY SEE A LOT OF OVERNIGHT HOTEL BUSINESS. SOMETIMES THEY MIGHT PURCHASE A DAY PASSED US TO BE AT THE WATERPARK FOR THE DAY BUT IT DOES NOT DRIVE A LOT OF THAT OVERNIGHT HOTEL 
          BUSINESS. >> THANK YOU. ANOTHER QUICK QUESTION. DID THEY GIVE YOU ANY IDEA WHEN YOU WERE SPEAKING WITH THEM ABOUT WHAT THEIR IDEAL, I GUESS IN THEIR WORLD, OCCUPANCY OR ATTENDANCE WOULD BE? WHAT WOULD THAT LOOK LIKE YEAR-ROUND ASIDE FROM PEAK SEASON? DOES THAT MAKE SENSE? 
          >> YES. SO WE HAVE SOME GREAT DATA IN THE FULL REPORT ON OCCUPANCY LEVELS, AS WELL AS RATES FOR THOSE PROPERTIES. AND TYPICALLY IT IS A MARKET-BI-MARKET BASIS IN TERMS OF OVERALL PERFORMANCE, BUT IN THE LARGER REPORT WE SHOW THAT AND BREAK THAT DOWN. CASSIDY, I DO NOT KNOW IF WE WANT TO FLIP TO THAT SLIDE REALLY QUIT. I BELIEVE WE DO SHOW WHAT THOSE OCCUPANCY LEVELS ARE AT, BUT TYPICALLY THEY ARE IN THE HIGH 70S. ACROSS WHICHEVER GIVEN YOUR OR LOOKING AT 2023 NUMBERS. BUT THEY VARY BASED ON THE MARKET SITUATION. BUT, NORMALLY, THEY ARE, ESPECIALLY FOR GREAT WOLF LODGE PROPERTIES SPECIFICALLY, ABOVE THE COMPETITIVE SET IN TERMS OF SELECT SERVICE OFFERINGS. YOUR HILTON GARDEN INNS AND PLACES LIKE THAT. BUT IT IS ON A SITUATION BY SITUATION BASIS. 
          >> THANK YOU. >> NOW, FIRST OF ALL, I WOULD LIKE TO SAY THAT THEY HAVE NICER CHAIRS THAN YOU DO. SO, IF WE COULD, LET US TALK A LITTLE BIT ABOUT THE SPORTS PARK, BECAUSE OBVIOUSLY THAT IS SOMETHING THAT IS HERE AND WE ARE LOOKING TO IMPROVE UPON. SO WE KNEW THAT THE EIGHT FIELDS WOULD BE SORT OF AN ENTRÉE INTO THIS WORLD OF YOUTH TOURNAMENT SPORTS. YOU ARE RECOMMENDING FOUR MORE, AND A POSSIBILITY WITH A CROSS-COUNTRY TRACK. I SEE ALSO YOU HAVE GOT DIAMOND SPORTS. I WAS ALWAYS UNDER THE IMPRESSION OR AT LEAST MY BELIEF WAS THAT DIAMONDS ARE A BIT MORE EXPENSIVE TO BUILD AND MAINTAIN. BUT WHAT ARE YOUR THOUGHTS ON THAT? 
          >> YEAH. SO WHAT WE HAVE PLANNED FOR AND REALLY THE TREND WE HAVE SEEN IN THE YOUTH SPORTS TOURISM INDUSTRY IS, ESPECIALLY WHEN WE ARE TALKING ABOUT ARTIFICIAL TURF FIELDS, WHICH IS THE RECOMMENDATION WE ARE PUSHING FOR, IS HAVING THOSE FIELDS BE MULTIPURPOSE IN NATURE. SO IF YOU LOOK AT THAT MENTAL PICTURE ON THE RIGHT, WE SHOW A COMPLEX THAT IS IN FLORIDA, AND IT IS A FANTASTIC COMPLEX WITH DIAMONDS IN THE 
          [00:25:09]
CORNERS. AND THEN THAT ALSO TRANSLATES TO A TRADITIONAL SOCCER FIELD AND SIGHS. SO THE DUALITY OF THOSE FIELDS REALLY ENABLES THE FACILITY TO ACCOMMODATE BASEBALL, AS WELL AS LACROSSE, SOCCER, AND OTHER SPORTS. SO IN TERMS OF OVERALL BUILDOUT, ARTIFICIAL TURF IS MUCH MORE COSTLY, BUT IT ENABLES YOU TO BETTER UTILIZE THESE SPACES IN SCENARIOS LIKE THAT, AS WELL AS HAVE A LONGER SEASON. 
          >> YES. NO QUESTION THAT THE ARTIFICIAL TURF IS NICE TO HAVE. BUT, AS YOU MENTIONED, IT DOES INCREASE YOUR COSTS GREATLY WITH THE SURFACES. SO THE OTHER QUESTION WOULD BE, AND I DO NOT SEE US MOVING TOWARDS AN INDOOR FACILITY JUST BECAUSE OF THE COST, BUT CERTAINLY THE CROSS-COUNTRY TRACK IS SOMETHING WE ARE EXTREMELY INTERESTED IN. WE HAVE GOT TALKS GOING WITH ONE OF THE LOCAL COLLEGES ABOUT THEM STARTING A CROSS-COUNTRY TEAM AND MAYBE GIVING US AN ENTRÉE INTO THE COLLEGE COMPETITION. WHAT ARE YOU LOOKING AT IN TERMS OF THE CROSS-COUNTRY FIELD? I DON'T KNOW IF YOU ARE ABLE TO GIVE US THAT KIND OF DOLLAR AMOUNT, BUT IS THERE SOME KIND OF COST THAT YOU CAN ASSOCIATE WITH THE CROSS-COUNTRY AND THE MULTIPURPOSE FIELDS, WHETHER 
          THEY BE TURF OR ARTIFICIAL? >> SO, AS IT RELATES TO THE CROSS-COUNTRY COURSE THAT WE IDENTIFIED, WE DID NOT DO A DETAILED COSTING EXERCISE ON WHAT THE BUILDOUT OF THAT WOULD LOOK LIKE. HOWEVER, BASED ON OUR CONVERSATIONS AND OUR FEEDBACK, WE SPOKE WITH MANY STAKEHOLDER GROUPS RELATED TO CROSS-COUNTRY, ONE INCLUDING THE COLLEGE. HOWEVER, OTHERS, OUT OF MARKET. WE DID NOT DO A DETAILED COSTING EXERCISE. THAT WOULD OBVIOUSLY COME IN AT A LOWER PRICE TO COMPARED TO THE INDOOR OR THE LARGE EXPANSION OF THE OUTDOOR FIELDS. THAT LIKELY WOULD BE A LARGE -- A LARGE GRASS OR DIRT AREA OR A TRACK THAT WOULD RUN THROUGH THE PERIPHERAL OF THE SPORTS COMPLEX. AND THERE ARE CERTAIN NCAA REGULATIONS AND SPECIFICATIONS THAT YOU NEED TO MEET IN ORDER TO HOST THOSE LARGE EVENTS. BUT IN TERMS OF A COSTING EXERCISE , AND SOME OF THOSE DETAILS, WE DID NOT GET TO THE GRANULARITY OF THIS 
          REPORT. >> OKAY. SO OPTIMAL FOR US IN TERMS OF MULTI-SPORTS FIELDS. AND THE DIAMONDS WILL HAVE A TOTAL OF 12. YOU THINK THAT IS THE SWEET SPOT? 
          >> CORRECT. YEAH. WE SPOKE WITH MANY TOURNAMENT OPERATORS AND PLANNERS OF THESE TYPES OF EVENTS. AND TYPICALLY THEY LIKE TO SEE, ALTHOUGH EIGHT IS A GREAT INTRODUCTION AND I LOVE THE ANALOGY YOU GAVE WITH AN ENTRÉE OR A STARTER INTO THIS SPORTS TOURISM AROUND, BUT REALLY GETTING TO 12 FIELDS WILL ENABLE YOU ALL TO HOST LARGE REGIONAL TOURNAMENTS, AS WELL AS SOME NATIONAL TOURNAMENTS AS WELL. GIVEN YOUR DESTINATION DRAW AND FLORIDA BENEFITING FROM GREAT WEATHER ALL THROUGHOUT THE YEAR, GETTING TO 12 FIELDS WILL REALLY BEGIN TO PULL SOME OF THOSE LARGE TOURNAMENTS FROM THE UPPER MIDWEST, THE EAST COAST, DURING THOSE COLDER MONTHS. YOU KNOW? IF THEY REALLY WANT TO COME DOWN TO FLORIDA AND HOST THOSE LARGE SOCCER AND BASEBALL EVENTS. 
          >> DOES ANYONE ELSE HAVE ANY QUESTIONS? ANYONE ON THE COMMITTEE? BECAUSE I HAVE A COUPLE MORE. I DO NOT MEAN TO DOMINATE THE QUESTIONS OF SOMEONE ELSE MEANS TO ASK A 
          QUESTION. GO AHEAD, STEVEN. >> I DO NOT KNOW IF YOU ALL GOT INTO THIS ARE NOT AND YOU MAY KNOW BETTER THAN I DO, BUT HOW DOES THIS SPORTS COMPLEX PAIR WITH A REGULAR HOTEL WITHOUT THE WATERPARK? I WAS JUST WONDERING, IS THE SPORTS COMPLEX ENOUGH TO BE ATTRACTIVE TO THOSE OR IS IT THE WATERPARK ALSO THAT HELPS IT BE MORE OF A DESTINATION IN THE EVENT THAT THE SPORTS COMPLEX IS NOT A DRAW ENOUGH FOR THAT LARGE OF 
          AN INVESTMENT? >> YES. 
          >> GO AHEAD, CASSIDY. >> GO AHEAD, MATT. 
          >> YEAH. THE WATERPARK RESORT ASPECT IS SOMETHING THAT DOES NOT HAVE TO BE CO-LOCATED OR IN CLOSE PROXIMITY TO THE SPORTS COMPLEX, BUT THERE IS AN IMPORTANT BEHIND HAVING THOSE 
          [00:30:02]
CLUSTERED NEARBY. NEARBY HOTEL SUPPLY IS A BIG FACTOR FOR A LOT OF TOURNAMENT GROUPS WHEN DECIDING WHEN TO HOST THESE TOURNAMENTS, AND THAT IS DEFINITELY SOMETHING THAT SHOULD BE CONSIDERED AS THE EXPANSION GROWS. 
          >> AND I WILL SAY OUR SCOPE AND FOCUS WAS GEARED CLOSELY TOWARDS A LARGE FAMILY DESTINATION WATERPARK RESORT. 
          GIVEN SOME PRELIMINARY INTEREST IN THAT AREA. HOWEVER, WE KNOW IT TO BE TRUE THAT THOSE SELECT SERVICE OFFERINGS ARE UNDERSERVED IN THE COUNTY CURRENTLY. SO, AS A PART OF THIS, AS WELL AS WITH THE EXPRESSWAY EXPANSION, HAVING HOTELS , SPECIFICALLY SELECT SERVICE, YOUR COURTYARD MARRIOTTS, YOUR HOLIDAY INN EXPRESSS, THOSE TYPE OF PROPERTIES ARE GOING TO BE NEEDED TO BE LOCATED WITHIN CLAY COUNTY TO CAPTURE THE ECONOMIC IMPACT THAT IS THROWN OFF BY THE SPORTS COMPLEX. SO IT IS VERY IMPORTANT THAT THOSE AMENITIES BE LOCATED WITHIN THE COUNTY. IDEALLY, WITHIN A CLOSE DRIVETIME TO THE SPORTS COMPLEX. WE KNOW THAT IT IS A LITTLE BIT DIFFICULT IN TERMS OF WATER-SEWER ACCESS OUT TOWARDS THE SPORTS COMPLEX CURRENTLY, SO THOSE DEVELOPMENTS MAY NOT -- MAY NOT SPRING UP INITIALLY IN TERMS OF HOTELS OR COMMERCIAL OFFERINGS. BUT HAVING THOSE CLOSE BY, ESPECIALLY ALONG THE EXPANSION, IS IMPORTANT AND NECESSARY TO 
          CAPTURING THAT IMPACT. >> ALSO, TO SUM THAT UP, ESSENTIALLY WHAT YOU ARE SAYING IS WE SHOULD ENCOURAGE ADDITIONAL HOTELS TO BE ABLE TO BE SOMEWHAT NEARBY THE SPORTS COMPLEX SO THAT WE COULD TAKE ADVANTAGE OF THAT TOURISM. BUT IN THE PURSUIT AFTER THE WATERPARK RESORT AS A DESTINATION, THEY MAKE THEIR OWN DESTINATION. RIGHT? THEY ATTRACT THEIR OWN AUDIENCE? EVEN THOUGH THEY MAY PICK IT A LITTLE BIT FROM A SPORTS PARK , IT IS NOT SOMETHING THEY DEPEND 
          ON. >> CORRECT. 
          >> ALTHOUGH IN NAPLES, I UNDERSTAND IT IS RIGHT NEXT 
          DOOR TO THE SPORTS COMPLEX. >> CORRECT. AND THAT PROJECT DOWN AND COLLIER COUNTY WAS ACTUALLY OUR FIRM'S PROJECT. 
          WE WERE WORKING ALONGSIDE THE COUNTY DOWN THERE EARLY ON ALONGSIDE GREAT WALL -- WOLF LODGE. EXCUSE ME. SO WE KNOW THAT PROPERTY VERY WELL AND UNDERSTAND IN TERMS OF OVERALL INTEREST. SO THAT SCENARIO GIVEN THAT PROPERTY IS DIRECTLY ADJACENT, YOU ARE CORRECT. THAT SYNERGY WILL BE THERE AS WELL AS THE OVERALL DESTINATION DRAW WITH NAPLES. BUT EVEN SPEAKING WITH GREAT WOLF LODGE, THEY ARE DOING THE SPORTS SEGMENT WITHIN THAT PROPERTY TO BE FAIRLY MINIMAL. AND THEY ARE REALLY LOOKING TO CAPTURE PEOPLE FOR STAYCATIONS THAT ARE COMING FROM EVEN MIAMI OR OTHER SURROUNDING MARKETS IN FLORIDA TO REALLY JUST GIVE THEIR KIDS AN OPPORTUNITY TO STAY AT THE WATERPARK. AND WITH THE COST OF DISNEY WORLD GOING SO HIGH, PEOPLE ARE SEEING GREAT WOLF LODGE AS A MORE AFFORDABLE OPTION FOR FAMILIES THAT ARE NOT NECESSARILY WILLING TO SPEND THOSE SIGNIFICANT FUNDS TO TAKE THEIR CHILDREN TO DISNEY WORLD OR OTHER ATTRACTIONS IN THE ORLANDO 
          MARKET. >> IT IS MY UNDERSTANDING THAT IN LAGRANGE, DON'T THEY HAVE AN OUTDOOR COMPONENT, TOO, AS FAR AS THE WATERPARK IS CONCERNED? 
          >> I BELIEVE THAT IS CORRECT. I WOULD HAVE TO DOUBLE CHECK, BUT, YES, IN SEVERAL OF THE MARKETS THAT GREAT WOLF LODGE OPERATES IN, THEY DO OPERATE SOME OUTDOOR COMPONENTS. I DO KNOW THAT THEIR PRELIMINARY PROGRAM FOR THESE LODGES IS TYPICALLY BETWEEN 400 TO 500 KEYS, AND LARGELY WITH THE INDOOR WATERPARK BEING THAT CENTRAL ATTRACTION. 
          >> ALL RIGHT. OKAY. I GUESS WE WILL HAVE TO TALK A LITTLE BIT ABOUT DOLLARS AND CENTS. CAN YOU GO DOWN ON THE FINANCIAL IMPACT THAT YOU THINK ONE OF THESE FACILITIES HAS ON THE 
          LOCAL MARKET? >> YES. SO, AND THIS IS REALLY THE -- I WILL LET YOU JUMP IN, CASSIDY, BUT I REALLY WANTED TO LAYER IN EARLIER. THIS IS THE RETURN ON INVESTMENT IN THE COUNTY. I KNOW WE IDENTIFIED A HIGH PRICE TAG IN TERMS OF THE 
          [00:35:03]
$40 TO $50 MILLION FOR THE WATERPARK RESORT, BUT A PROJECT LIKE THAT WOULD INDUCE, AS CASSIDY MENTIONED, OVER $7.6 BILLION IN ECONOMIC IMPACT FROM DIRECT SPENDING AS WELL AS INDUCED SPENDING TO THE DIRECT COUNTY OVER A 30-YEAR TIME FRAME. AND IN TERMS OF NET EARNINGS FOR THE JOBS GENERATED BY A PROJECT LIKE THIS, THAT WOULD AMOUNT FOR $3.8 BILLION IN TERMS OF EARNINGS GENERATION. AND THEN OVER 1500 FULL-TIME EQUIVALENT JOBS ON AVERAGE OVER 30 YEARS. AND THEN THAT FINAL PIECE OF THE ECONOMIC IMPACT WE TOOK SOME OF THE COUNTY TAXES IN TERMS OF SALES, THE TOURISM DEVELOPMENT TAX AT 5%, AS WELL AS PROPERTY TAX, AND THOSE COMBINED FOR THE WATERPARK RESORT TO TOTAL $215.6 MILLION OVER THAT 30 YEAR TIMEFRAME, WHICH COMPARED TO THAT $40 TO $50 MILLION GAP IS QUITE LARGE. BUT THE INVESTMENT FROM THE COUNTY'S PERSPECTIVE REALLY PAYS OFF IN TERMS OF THE IMPACTS HERE. AND PARTICULARLY FOR THE SPORTS COMPLEX EXPANSION. THOSE ARE SHOWN LOOKING JUST AT THAT PHASE 2 INTRODUCTION OF THOSE ELEMENTS AS WELL AS THE PHASE 1 OF THE EIGHT FIELDS. 
          >> AND IN TERMS OF THAT INCENTIVE PACKAGE, CAN YOU DESCRIBE WHAT THAT MAY BE COMPRISED OF IN TERMS OF -- 
          >> YEP. >> OBVIOUSLY, THERE MAY BE DIFFERENT COMPONENTS, BUT PLEASE GIVE US AN IDEA OF WHAT 
          IT LOOKS LIKE. >> THERE ARE MANY DIFFERENT METHODS OF WHAT THESE LARGE FAMILY-ORIENTED WATER PARKS LOOK FOR IN TERMS OF GETTING THOSE INCENTIVES OR FEASIBILITY GAPS FILLED. TYPICALLY, IT IS A MYRIAD OF DIFFERENT WAYS. 
          DISCOUNTED COST OF LAND. VERY LOW OR LOW TAXING STRUCTURES. 
          CAPTURING HOTEL OR OTHER TAX STREAMS THAT CAN THEN BE REBATED BACK TO THAT HOTEL DEVELOPER. SO THERE IS A NUMBER OF DIFFERENT WAYS LOOKING AT CREATIVE FINANCING IN TERMS OF TIF OR OTHER SORTS OF DISTRICTS THAT CAN BE CREATED. SO BASED ON YOU ALL'S FINANCING STRUCTURE, AS WELL AS TOOLS THAT YOU COULD POTENTIALLY USE TO FILL THOSE FEASIBILITY GAPS FOR THIS FEASIBILITY STUDY, WE DID NOT GO INTO DETAIL ON WHAT IT LOOKS LIKE FOR YOU ALL, BUT IN EVERY MARKET THERE IS DIFFERENT LEGISLATION AND WAYS TO POTENTIALLY CAPTURE SOME REVENUE STREAMS THAT WOULD BE GENERATED BY THE PROJECT TO HELP FUND THAT SIGNIFICANT UP FRONT ASK FROM A DEVELOPER LIKE 
          THIS. >> LAST QUESTION. 
          >> AND THE FOR A PART IS? I WANTED TO PREFACE THE FULL REPORT AS WELL. THERE ARE A NUMBER OF COMPARABLE PROJECTS AS WELL. IT DID INCLUDE SOMETHING LIKE A TOT TAX REBATE. BUT THOSE STUDIES ARE HELPFUL TO LOOK OVER TO GET AN 
          IDEA OF HOW THEY WERE FUNDED. >> SO LAST QUESTION. IN TERMS OF RECOMMENDATIONS, AND I THINK THE SPORTS PARK IS PRETTY SELF-EXPLANATORY. BUT IN TERMS OF THE DESTINATION WATERPARK, WHAT WITH THE RECOMMENDATION FROM YOUR GROUP BE FOR US TO 
          TAKE THE NEXT STEP? >> YES. SO, AND, CASSIDY, MAYBE THIS IS A PERFECT ONE TO LAND ON. SO AS CASSIDY MENTIONED THERE, THERE IS NOT A LOT OF PLAYERS IN THIS GAME IN TERMS OF LARGE FAMILY WATERPARK RESORTS. THERE ARE ONE-OFF INDEPENDENT RESORTS THAT ARE DEVELOPED THAT CAN GET DONE, BUT REALLY GREAT WOLF LODGE AND A FEW OTHERS ARE THE MAJOR PLAYERS IN THIS INDUSTRY. SO THAT FIRST BULLET REALLY EMPHASIZES THAT WE AND YOU ALL NEED TO SEE, AS WELL AS GREAT WOLF LODGE, INTERNALLY, THEIR CORPORATE TEAM, WE SPOKE WITH THEM, AND THEY IDENTIFIED THAT JACKSONVILLE IS A MARKET ON THEIR RADAR. THE GREATER JACKSONVILLE AREA. AND THEY SEE A STRONG OPPORTUNITY IN JACKSONVILLE. HOWEVER, IT IS CONTINGENT ON THE GREAT WOLF LODGE IN NAPLES OPENING HERE IN THE FALL OF THIS YEAR. THEY FEEL STRONGLY THAT THE CAPTURE MARKET WILL BE PREDOMINANTLY SOUTH FLORIDA WITHIN A FOUR-HOUR DRIVE TIME, WHICH GETS CLOSE TO JACKSONVILLE, BUT REALLY EATS UP ORLANDO AND REALLY MIAMI. BUT IT WILL 
          [00:40:04]
CAPTURE AND PRIMARILY DRAW FROM SOUTH FLORIDA. AND THEY FEEL STRONGLY THAT WITHIN A FOUR-HOUR DRIVE TIME, THERE IS IN THE POPULATION AND HOUSEHOLDS AS WELL AS INCOMES TO HAVE A STRONG OPPORTUNITY IN JACKSONVILLE. SO IN TERMS OF STEP ONE, IT IS SEEING HOW THE PROPERTY OPENS IN THE FALL OF THIS YEAR. AND ALTHOUGH GREAT WOLF LODGE IS NOT THE ONLY GROUP THAT THE COUNTY CAN GO AFTER, ACTIVELY TRYING TO TARGET, YOU KNOW, THEM AND STARTING TO, YOU KNOW, HAVING -- NOT NEGOTIATIONS WITH THEM -- BUT JUST PRELIMINARILY TALK WITH THEM AND WHAT ARE SOME OF THE THINGS THAT THEY WOULD REQUEST IS SOMETHING THAT WE WOULD HAVE ON TOP OF MIND AS WELL AS START TO GO THROUGH THE PLANS FOR PUTTING TOGETHER AN INCENTIVE PACKAGE, IF THIS IS THE ROUTE THAT THE COUNTY WANTS TO TAKE. THERE IS OBVIOUSLY THE BIG QUESTION ON SITE, BUT WE SPOKE WITH A NUMBER OF GROUPS IN TERMS OF SOME OF THE LARGE LAND HOLDINGS IN THE COUNTY THAT WILL POSITION WELL FOR THIS OR AN ASSET LIKE THIS TO BE LOCATED. SO THOSE ARE KIND OF THE FIRST PRELIMINARY STEPS. I KNOW THOSE WERE NOT SUPER CONCRETE IN TERMS OF THINGS THE COUNTY CAN DO ACTIVELY. BUT GIVEN THAT IN THIS WORLD, THERE IS REALLY ONE LARGE PLAYER IN THAT INDUSTRY, IT REALLY WOULD POSITION WELL FOR AN ENTITY LIKE GREAT WOLF LODGE. SOME OF THE OTHERS RIGHT NOW HAVE PULLED BACK GIVEN THE INTEREST RATE ENVIRONMENT. HOWEVER, GREAT WOLF LODGE IS ONE OF THE GROUPS THAT HAS CONTINUED TO ACTIVELY INVEST AND DEVELOP IN PROPERTIES ACROSS THE COUNTRY. 
          >> LAST CHANCE. ANYBODY ELSE WITH A QUESTION? NO? WELL, EMILY, CASSIDY, AND MATT, I APPRECIATE IT. I DO NOT KNOW WHO YOUR OTHER TEAMMATES ARE BUT IF YOU KNOW THEM THEY SNUCK IN. WE APPRECIATE YOUR TIME AND THANK YOU FOR ALL YOUR WORK ON 
          THE STUDY. >> THANK YOU, EVERYONE. AND IF THERE IS ANY FOLLOW-UP QUESTIONS, FEEL FREE TO EMAIL US. WE WOULD BE HAPPY TO GET ON THE PHONE AND BE HAPPY TO CONTINUE TO SEE THIS TO MOVE FORWARD. WE HEARD FROM SO MANY PEOPLE, JUST THE PASSION AND INTERESTS IN MOVING BOTH OF THESE OPPORTUNITIES DOWN THE LINE. SO AS WE CAN BE A RESOURCE MOVING FORWARD, PLEASE FEEL FREE TO REACH OUT. WE ARE HAPPY TO ANSWER ANY QUESTIONS YOU MAY HAVE IN THE FUTURE. 
          >> THANKS, AGAIN. >> THANK YOU, ALL. 
          >> THEY LIKE OUR MEETINGS SO MUCH THEY DO NOT WANT TO LEAVE. 
          NOW, THAT IS OUR NEXT GROUP THERE. SORRY. CRAWFORD, DID YOU WANT TO WEIGH IN BEFORE WE PUT A WRAP ON THIS? 
          >> NO. NOT REALLY. IF YOU DO HAVE ANY QUESTIONS, I GUESS EMAIL KIMBERLY OR ME AND WE WILL RELAY THEM BACK TO OUR TEAM. WE FELT THAT THE TOTAL STORY WAS PRETTY ROBUST. IT WAS THE BETTER PART OF A REAM OF PAPER. EVERYONE LOVES LOTS OF PAPER WHEN YOU DO A STUDY SO WE GOT OUR STUDY'S WORTH OF PAPER. KIMBERLY WAS VERY PLEASED WITH THE DEPTH OF DATA THAT SHE GOT TO HELP GUIDE AND DIRECT HER, SO WE FELT LIKE IT WAS DEFINITELY A VALUE ADD, AS FAR AS WHERE WE ARE AT RIGHT NOW. AS THEY SAID, GREAT WOLF SEEMS TO BE A PLAYER IN THE INDUSTRY AT THIS POINT. THE CATCHES, THEY HAVE GOT ONE IN LAGRANGE. THEY HAVE GOT ONE GOING TO OPEN IN NAPLES. AND THEY TYPICALLY USE ABOUT A FOUR HOUR DRIVE TIME RADIUS, SO THAT PUTS CLAY RIGHT IN THE MIDDLE THAT FOUR-HOUR DRIVE TIME. BUT IF YOU PUT A PIN IN CLAY, NOW YOU'RE STARTING TO OVERLAP WITH THE OTHER DRIVE TIMES. THAT'S WHY THEIR CONCERN IS POSSIBLE CANNIBALIZATION. RESIDENCE FOR THE NAPLES FACILITY. INTERNALLY, THEY THINK MOST OF THAT, AS THEY SAID, WILL COME FROM ORLANDO SOUTH. BUT AS FAR AS PRIVATE COMPANIES, YOU WANT TO SEE WHAT THAT IS GOING TO LOOK LIKE BEFORE YOU MAKE THE STEP TO DO SOMETHING ELSE. AS A REMINDER, THAT SCOPE OF PROJECT IS ABOUT A $350 MILLION CAPITAL INVESTMENT INTO THE COMMUNITY. AS I SAID BEFORE, THEIR EXPECTATIONS ARE ABOUT 500 EMPLOYEES. 200 WOULD BE FULL-TIME IN 250 WOULD BE PART-TIME. THIS WOULD BE A SUBSTANTIAL INVESTMENT INTO CLAY COUNTY, BOTH FROM THE CAPITAL SIDE AND THE EMPLOYEE SIDE. AND ALSO AS FAR AS WHAT YOU GUYS DO AS FAR AS TOURISM , THIS WOULD DEFINITELY PUT A STAKE IN THE GROUND AND A FLAG TO SAY, HEY, WE HAVE GOT A 
          [00:45:03]
DESTINATION RESORT HEARING CLAY COUNTY. SO, KIMBERLY? 
          >> YEAH. WE WILL CONTINUE TO WORK WITH THE EDC AS FAR AS NEXT STEPS IN SITE SELECTION AND DOING, YOU KNOW, THAT, AS LONG AS THAT IS THE TDC'S WISHES. 
          >> ALL RIGHT. THANK YOU FOR LETTING US PARTICIPATE. 
          >> I APPRECIATE IT. I KNEW YOU COULD HAVE BABYSAT THAT THING ALL THE WAY THROUGH. I REALLY DO APPRECIATE IT. MY THOUGHT IS WE NEED TO MOVE FORWARD WITH WHATEVER WE CAN BECAUSE AN INVESTMENT THE SIZE THAT THEY ARE TALKING ABOUT IN TERMS OF THE COUNTY, WE CANNOT JUST WAIT UNTIL GREAT WOLF CALLS US AND SAYS, WE ARE READY NOW. LET US NEGOTIATE. BECAUSE WE NEED TO BE PREPARED TO MOVE. TO GO TO THAT EVENTUALLY. BUT CERTAINLY IN TERMS OF THE ECONOMICS AND THE NUMBERS THAT THEY PRESENTED, IT SEEMS THAT IT IS MORE THAN WORTHWHILE. $7.7 BILLION IMPACT ON THE COMMUNITY OVER 30 YEARS. AND TOO MANY OTHER PROJECTS THAT WOULD BRING THAT KIND OF MONEY BACK TO US. 
          >> YES. WE CALL IT A PROJECT GAME CHANGER. EVERY NOW AND THEN, YOU HAVE FUN WITH A PROJECT NAME SO THANK YOU, AGAIN. PLEASE LET KIMBERLY KNOW AND IF YOU NEED ANYTHING, 
          PLEASE REACH OUT. >> THANK YOU. SO WHAT I THOUGHT IS RATHER THAN GET BOGGED DOWN INTO A DISCUSSION ABOUT THIS AT THIS POINT IN TIME, WE HAVE OTHER PRESENTATIONS. AS TO WHETHER WE SEND IT TO THE TDC AND LET THEM HANDLE IT FROM THERE OR DO MORE HERE ON THIS LEVEL. IT IS FLUCTUATING SO 
          [2.  Advance Travel & Tourism Marketing Update (A. Glass)]
WHOEVER'S OKAY WITH THAT, WE WILL GO AHEAD AND MOVE FORWARD WITH THAT. OUR NEXT GROUP IS THE FOLKS FROM ADVANCED TRAVEL AND TOURISM MARKETING. WE DID NOT REALIZE THEY WERE SEATED IN THE SAME THEATER AS OUR PREVIOUS GUESTS. YOU HAVE GOT THOSE LOVELY WHITE CHAIRS WITH THE FANCY BUTTONS ON THERE. SO 
          WHO IS TAKING THE LEAD HERE? >> I WILL, LIKE I NORMALLY DO. 
          YES. I AM HERE FOR YOU GUYS TODAY. GOOD. GOOD. I WANT TO APOLOGIZE FOR NOT BEING IN PERSON LIKE I TYPICALLY AM, BUT TODAY IS MY OFFICIAL DUE DATE. AND I WILL BE ON MATERNITY LEAVE AT ANY POINT IN TIME. SO WE HAVE BROUGHT IN A COUPLE PEOPLE FROM OUR TEAM THAT WILL BE HANDLING THE ACCOUNT WHILE I AM OUT. LAURA ENGLISH IS MY MANAGER, SO SHE WILL BE OUR NEW POINT PERSON FOR KIMBERLY AND CHER ON THE REST OF THE TEAM. 
          SHE HAS KIND OF TAKEN OVER MY SHOES AND IS FULFILLING MY ROLE WHILE I AM OUT. THEN WE HAVE APRIL AND BROOKE ARE BOTH ON AN OPERATIONS SIDE AND DIGITAL ADD. SAY WILL BE PLACING ADVERTISEMENTS AND MAKING SURE EVERYTHING IS OPTIMIZED AND SEAMLESS ON THAT END WHILE I AM AWAY AS WELL. NOW, I JUST WANT TO INTRODUCE THEM TO YOU, AND THEN I DO NOT KNOW IF YOU GUYS WANT TO PULL UP THE PRESENTATION. I ALSO HAVE IT RIGHT HERE AS WELL. WHATEVER IS EASIEST FOR YOU. 
          >> ADRIAN, IF YOU WANT TO PRESENT, THAT WAY YOU CAN 
          CONTROL IT FROM YOUR END. >> ABSOLUTELY. ALL RIGHT. THIS IS OUR TYPICALLY BOARD REPORT THAT WE USUALLY DO AND I WILL BE GOING BACK AND FORTH WITH SCREENS, SO I APOLOGIZE IF I'M NOT LOOKING AT YOU BUT THIS IS FOR APRIL 2024 TO MAY 2024. SO A TWO MONTH CAMPAIGN HERE THAT WE ARE LOOKING AT . LET'S MAKE SURE WE CAN MOVE FORWARD. SO OUR EXECUTIVE SUMMARY FOR THESE TWO MONTHS, WE HAD OVER $5.6 MILLION SERVE TO ALL THE DIFFERENT CHANNELS THAT WE WERE USING FOR THE DIGITAL MARKETING. THAT WAS DRIVING MORE THAN 63,000 VISITORS TO EXPLORE CLAY.COM. AND OUR DISPLAY CAMPAIGN, WE UPDATED THAT EARLIER THIS YEAR TO BE A LITTLE BIT MORE OPTIMIZED FOR THE BUDGET THAT WE HAVE, AND WE HAD OVER 15,000 HOURS OF TOTAL EXPOSURE FOR THOSE DISPLAY ADS. AND THIS IS BOTH CAMPAIGNS, SO WE WILL BRING THAT UP IN A MINUTE. THIS IS ALSO EQUAL TO MORE THAN SIX OR 65 DAYS OF THE ADS BEING SEEN. WE LIKE TO SHOW THAT AS A LITTLE BIT OF A DIFFERENT STACK THAN JUST IMPRESSIONS. IT IS KIND OF A DIFFERENCE THAT ON HONEY OF THOSE EYEBALLS HAVE BEEN SEEING THE TARGET MARKETS. OUR SOCIAL CAMPAIGNS HAVE REACHED OVER 360,000 POTENTIAL TRAVELERS ON FACEBOOK AND INSTAGRAM. AND THOSE CLICKS INCREASED 90% AND POST INCREASE MEANT COMPARED TO THE PREVIOUS PERIOD. SO THAT IS IN ADDITIONAL OVER 20,000 CLICKS AND ADDITIONAL 8000 POST ENGAGEMENT FOR APRIL AND MAY. AND THEN FOR THE WEBSITE, ADVANCE CAMPAIGNS ACCOUNTED FOR OVER HALF OF THE TOTAL WEBSITE. 
          [00:50:04]
62%. AND WE DROVE OVER 38,000 PAGE VIEWS FOR THE WEBSITE, WHICH IS AN ADDITIONAL 15,000 PAGE VIEWS COMPARED TO THE PREVIOUS PERIOD. AND WHAT WE LIKE TO SEE, TOO, IS THOSE OUTBOUND CLICKS. 271 OUTBOUND CLICKS TO PARTNER SITES AND EVENT SITES. WE WANT TO GET THEM TO THE WEBSITE AND ALSO HAND THEM OFF TO THOSE PARTNER SITES. SO, AGAIN, THIS IS A REMINDER THAT WE ARE DOING TWO SEPARATE CAMPAIGNS. WE HAVE OUR GENERAL LEISURE CAMPAIGN AND THEN THE "HEY, NEIGHBOR," CAMPAIGN. WE WILL SHOW HOW THAT IS PERFORMING TO ALL THE DIFFERENT CHANNELS WE ARE USING AT THE MOMENT. THIS IS THE DISPLAY WE WERE TALKING ABOUT EARLIER. YOU CAN SEE THAT ALMOST 3 MILLION IMPRESSIONS FOR THOSE TWO WITH OVER 15,000 CLICKS. AND A RATE OF A LITTLE OVER .5%, WHICH IS REALLY GREAT. THE AVERAGES MUCH LOWER THAN THAT FOR DISPLAY ADS. SO PEOPLE ARE REALLY CLICKING ON THESE ADS. I THINK THE COLORS LOOK REALLY GREAT AND OF COURSE THE IMAGERY, TOO. SO THE ADS ARE REALLY PERFORMING WELL, ESPECIALLY SINCE WE CHANGED IT UP TO KIND OF FOCUS ON THE ACTUAL BUDGET VERSUS JUST TRYING TO PUSH OUT AS MANY IMPRESSIONS AS POSSIBLE. 
          REALLY, IT HAS DONE REALLY WELL SINCE WE SWITCHED TO THIS NEW "WE HAVE A STORY TO TELL" CAMPAIGN. YOU CAN SEE OVER 600,000 OPPRESSIONS WITH 240,000 REACHES. AND THE 26,000 CLICKS. SO A LOT OF CLICKS GOING TO THE WEBSITE. THERE ARE A LOT OF POST REACTIONS AS WELL. WITH THESE ADS, PEOPLE ARE COMMENTING ON THEM AND THEY ARE REACTING TO, YOU KNOW, THE IMAGERY AND TELLING THEIR OWN STORIES AND HAVING CONVERSATIONS. AND WHAT I REALLY WANT TO SAY HERE ABOUT THE PAID SOCIAL IS YOUR TEAM INTERNALLY HAS DONE A REALLY, REALLY GREAT JOB WITH ANSWERING QUESTIONS ON THIS ONE AND THE HEY NEIGHBOR CAMPAIGN JUST TO TELL PEOPLE ABOUT CLAY COUNTY. 
          WHERE CLAY COUNTY IS. THINGS TO DO IN CLAY COUNTY. SO THAT ALSO HELPS THAT ENGAGEMENT GO UP. PEOPLE, REALLY WANTED TO COMMENT BACK AND FORTH TO UNDERSTAND MORE ABOUT CLAY COUNTY SO REALLY GOOD KUDOS TO THE INTERNAL TEAM TO SPEND SOME TIME ON THAT AND FOCUS IN AND MAKING SURE THOSE QUESTIONS ARE GETTING ANSWERED. SOMETIMES I SEE A LOT OF OTHER DESTINATIONS DO NOT ANSWER THIS QUESTION FOR VISITORS AND THEY GO UNANSWERED FOR A REALLY LONG TIME. SO I WAS LIKE TO SEE WHEN I AM IN TARGET THOSE ADS AND I AM REALLY EXCITED TO SEE THE ENGAGEMENT ON THEM. AND THEN WE HAVE SPOTIFY. SO 331,000 IMPRESSIONS. 129,000 REACHES. AGAIN, THIS IS FOR REALLY BROAD ARRANGEMENT. WE ARE NOT LOOKING AT THE CLICKS AS MUCH AS MAKING SURE THAT MESSAGE IS GETTING HARD. SO WE ARE LOOKING, YOU KNOW, WITH A COMPLETION RATE OF 98.6% WHICH IS REALLY GREAT. 
          TYPICALLY YOU ARE SEEING A 90% COMPLETION RATE. THAT MEANS PEOPLE ARE NOT SKIPPING THE ADDER GOING AWAY FROM THE ADD. 
          THEY ARE LISTENING TO IT ALL THE WAY THROUGH ON THIS SPOTIFY PLATFORM. AND YOUTUBE. WE HAVE OUR NEW VIDEO. I THINK YOU GUYS HAVE SEEN THIS BEFORE. THIS IS THE NEW VIDEO THAT WE LAUNCHED. 
          SO 232,000 IMPRESSIONS WITH A COMPLETION RATE OVER 59%. WANT TO SAY 60%. AGAIN, THAT IS REALLY AFRAID LONGER FORM. THIS IS A 30 SECOND VIDEO THAT PEOPLE CAN SKIP ON YOUTUBE. SO WHEN WE SEE THE COMPLETION RATE ABOVE 50%, THAT MEANS 50% OF PEOPLE SEEING THE VIDEO ARE ACTUALLY COMPLETING IT ALL THE WAY THROUGH, WHICH IS REALLY GREAT TO SEE. THEN OTTC RESULTS FOR THE CAMPAIGN. THIS WILL BE ON YOUR STREAMING SERVICES. 
          TYPICALLY ON YOUR TV. SOMETIMES, DEPENDING ON WHAT YOU'RE WATCHING, YOUR TABLETS AND YOUR PHONES. BUT THIS DOES NOT HAVE A SCRIPTABLE OPTION SO YOU SEE A MUCH HIGHER COMPLETION RATE AND WE GET 98.15%, WHICH IS REALLY GOOD TO SEE PEOPLE COMPLETING THAT ADD ALL THE WAY THROUGH. BEFORE I MOVED TO THE LOCAL CAMPAIGN, IS THERE ANY QUESTIONS REGARDING 
          THESE CHANNELS? >> ANYONE HAVE ANY QUESTIONS? 
          NO? I GUESS WE CAN MOVE ON. >> PERFECT. OH. OH. SORRY. I AM GOING BACKWARDS. OKAY. PERFECT. WE ALSO HAVE HERE ARE PAID SEARCH RESULTS WHICH IS KIND OF PAYOUT OF LEISURE CAMPAIGN BUT WE ARE TARGETING ALL OF FLORIDA IN DIFFERENT AREAS, SO YOU CAN 
          [00:55:07]
SEE WE HAD FOR THOSE TWO MONTHS 28,000 IMPRESSIONS WITH ALMOST 3000 CLICKS. A HIGH CLICK RATE OF 3.62%. AND WE ARE REALLY LOOKING AT THOSE TOP KEYWORDS. MOVING FORWARD, WE HAVE FOCUSED IN AND HONED IN A LITTLE BIT MORE BECAUSE WE WANT TO ENSURE WE ARE PAYING THE RIGHT DOLLARS FOR THE RIGHT KEYWORDS. BUT THE TOP KEYWORDS FOR THOSE TWO MONTHS WERE EVENTS, CAMPING RENTALS, AND THINGS TO DO. I PERSONALLY LIKE TO SEE TO MAKE SURE PEOPLE ARE REALLY LOOKING AT THE THINGS WE ARE PUTTING OUT. EVENTS ARE REALLY BIG IN CLAY COUNTY. YOU HAVE A LOT OF THEM AND WANT TO PROMOTE THEM AS WELL WITH THOSE TAGS. AND THEN THINGS TO DO. SO PEOPLE SEE WHAT IS AVAILABLE IN CLAY COUNTY. FOR THE HEY, NEIGHBOR CAMPAIGN, SOME SIMILAR TACTICS ARE BEING USED. ONE OF THE ONES WE ARE DOING DIFFERENTLY IS THE DISPLAY. SO 418,000 IMPRESSIONS HERE. AND THESE ARE TARGETED IN HIGH TRAFFIC AREAS WITHIN 16 MILES OF JACKSONVILLE. SO THAT INCLUDES A LITTLE BIT OF CLAY COUNTY GOING DOWN TOWARDS GAINESVILLE. AND WHAT WE LIKE ABOUT THIS AS WE CAN ACTUALLY TRACK USER DEVICES BACK TO CLAY COUNTY. SO FOR THOSE TWO MONTHS, WE TRACKED 863 DEVICES BACK TO CLAY COUNTY FROM THIS CAMPAIGN. AND I BELIEVE THERE WAS AN EVENT IN GREEN COAST SPRINGS AS WELL IN MAY THAT MIGHT HAVE ALSO PUT PEOPLE IN THOSE AREAS THAT WE ARE TRACKING TO SEE WHERE PEOPLE ARE COMING BACK TO CLAY COUNTY. OKAY? AGAIN, REALLY GREAT NUMBERS WITH 552,000 IMPRESSIONS. CLICKS AT 16,000. 
          POST REACTIONS OVER 1000. SO WE ARE SEEING A LOT OF GOOD ENGAGEMENT ON THESE AS WELL AND AGAIN THE TEAM IS DOING A GREAT JOB ANSWERING QUESTIONS AND GETTING PEOPLE TO UNDERSTAND THERE IS A LOT TO DO IN CLAY COUNTY, AND IT IS A GREAT PLACE TO LIVE AND EXPLORE WITH DIFFERENT RESTAURANTS AND LOCAL PLACES TO GO HANG OUT AND EAT AND SPEND TIME. AGAIN, THE TEAM IS DOING A REALLY GREAT JOB OF ENSURING THOSE QUESTIONS ARE GETTING ANSWERED. WE ALSO HAVE A YOUTUBE VIDEO FOR THIS CAMPAIGN. THE 197,000 IMPRESSIONS AND 119,000 COMPLETED VIEWS. SO LOOKING AT THAT 60% COMPLETION RATE FOR THOSE VIDEOS. SO YOU ARE SEEING AGAIN A HIGHER RATE OF COMPLETION FOR THE 30 SECOND VIDEO FOR THE LOCAL CAMPAIGN. 
          TV RESULTS. VERY SIMILAR TO HAVE THE OTHER ONE IS PERFORMING. 106 9000 IMPRESSIONS WITHIN A 98% COMPLETION RATE. AGAIN, PEOPLE ARE WATCHING THOSE ALL THE WAY THROUGH ON THEIR STREAMING SERVICES. FOR THE WEBSITE, I JUST WANTED TO SHOW SOME OF THE TRAFFIC WE ARE PUSHING. THE FACEBOOK ADVERTISEMENT DISPLAY AND GOOGLE COMING THROUGH. LIKE I SAID AT THE BEGINNING OF THIS PRESENTATION, WE'RE DRIVING 52% OF THE TOTAL TRAFFIC AND 99% OF THOSE WERE ACTUALLY NEW USERS TO THE SITE. WE ALSO WENT TO SEE THOSE WE ENGAGE WITH THE WEBSITE. SO OVER 7000 OF THOSE VISITORS HAD ENGAGED SESSIONS AND AN ENGAGEMENT RATE OF 23.16%. SO WE ARE DOING SOME REALLY GOOD THINGS ON THE WEBSITE AND I BELIEVE I HAVE A SLIDE HERE NEXT JUST TO SHOWCASE. IF YOU HAVE NOT BEEN TO THE WEBSITE YET, WE WORK WITH KIMBERLY AND THE TEAM TO BASICALLY JUST UPDATE THE LOOK AND FEEL OF THE WEBSITE. FOR USER EXPERIENCE, AND MAKE SURE WE ARE PUSHING BIG CONVERSION POINTS LIKE, YOU KNOW, THE VISITOR GUIDE. AS YOU CAN SEE, IT IS THIS KIND OF BRIGHT ORANGE BUTTON AT THE TOP AND THE MAIN MENU. MAKING IT A LITTLE CLEANER FOR PEOPLE TO SEE AND PULL OUT THE INFORMATION THEY ONCE. THIS WILL BE AN OFF GOING PROJECT NEXT YEAR WITH THE TEAM. MAKING SURE WE ARE CONTINUING TO ADD MORE CONTENT FOR SEO. MAKING SURE WE ARE INCLUDING MORE AND MORE STUFF TO HELP VISITORS ON THIS SITE, AND THEY ARE DOING A GREAT JOB OF MAKING SURE WE ARE ADDING MORE THINGS AND MORE BLOGS TO THE WEBSITE FOR THAT SEO. AND YOU CAN SEE HERE -- JUST LOOK AT A FEW THINGS. THE PAGE RATE HAS INCREASED 9% SINCE THE WEBSITE WAS NEW IN THAT FIRST MONTH. PAGE CALL HAS INCREASED 17%. 
          AND AVERAGE TIME HAS INCREASED 33%. SO PEOPLE ARE ENGAGING WITH THE SITE A LITTLE BIT MORE. THEY ARE ABLE TO UTILIZE IT, AND IT IS JUST A BETTER USER EXPERIENCE FOR OUR VISITORS. AND THAT IS ALL I HAVE. 
          >> VERY GOOD. SO OVERALL, YOU THINK WE ARE DOING PRETTY GOOD WITH THE AMOUNT OF TRAFFIC WE ARE GENERATING IN THAT SENSE? 
          >> YES. ABSOLUTELY. AND WE ARE DOING AN EVEN BETTER JOB WITH THAT AND MAKING SURE WE SEE -- I THINK I'VE TOLD YOU BEFORE, 
          [01:00:03]
SOME CONVERSION POINTS AND MAKING SURE PEOPLE ARE REALLY GOING OUT TO THOSE PARTNER SITES, DOWNLOADING THE VISITOR GUIDE, AND ALSO JUST DOING SOME OTHER THINGS. I KNOW PERSONALLY OUR OPERATIONS TEAM WAS LOOKING TO SEE SOME OF THOSE REALLY LONG TERM, YOU KNOW, PEOPLE ON-SITE FOR THE LONGER TIME. 
          HOW MANY PAGES THEY ARE VIEWING WHEN THEY ARE ON THE WEBSITE AS WELL. JUST TO SEE HOW MUCH ENGAGEMENT WE ARE GETTING BESIDES JUST WHAT GOOGLE SHOWS US ON THE ENGAGEMENT GRADE. 
          >> SO ANY QUESTIONS FOR OUR GROUP? 
          >> SORRY. SORRY. CAN YOU ALLTEL -- THE LITTLE BUTTON THAT SAYS "PLAN YOUR TRIP ." CAN YOU TELL HOW MANY DOWNLOAD JACK? 
          >> WE CAN LOOK AT DOWNLOADS, AND IT KIND OF PULLS IN ALL THE DIFFERENT DOWNLOADS FROM GOOGLE. I BELIEVE WE ARE LOOKING IN AT PUTTING IN SOME MORE OF THOSE TYPICAL TRACKABLE CLICKS FOR THOSE THIS UPCOMING YEAR. IT WAS A LITTLE HARD TO FIND THOSE THINGS ON THE OLD SITE, BUT WITH THIS NEW EXPERIENCE, WE CAN REALLY FOLLOW THOSE ITEMS. 
          >> AND ADRIAN, CAN I GO AHEAD AND ADD TO THAT. ADRIAN, THANK YOU FOR THAT QUICK ANSWER ON THE WEBSITE. THAT IS ACTUALLY 
          TIED TO OUR APP AS WELL? >> YES. 
          >> SO WHAT WE DO IS WE HAVE WEEKLY UPDATES AND WEEKLY DATA REPORTS THAT WE GET IT. WE CAN START TO INCLUDE THOSE AS WELL. 
          GIVE THOSE TO THE AGENCY TO INCLUDE. 
          >> YEAH. YEAH. WE WOULD LIKE TO INCLUDE THAT IN THERE. THAT IS THE APP. I AM SORRY. I WAS LOOKING FOR IT. I KNEW IT WAS SUMMER IN THE SITE. THAT IS THE NEW WIDGET AT THAT SORT OF POPS UP. ANY DATA WE CAN PULL FROM THERE, ESPECIALLY WHEN WE HAVE USERS, AND WANT TO UTILIZE THAT TOOL, WE DEFINITELY WANT TO 
          SHOWCASE THAT. >> YEAH. I LIKE THE "PLAN YOUR TRIP" BECAUSE IT TELLS YOU WHAT IS HAPPENING QUICKLY WITH THE 
          MAP. I THINK THAT IS NEAT. >> OH, GO AHEAD, ADRIAN. 
          >> I WAS GOING TO SAY IF YOU HAVE NOT DOWNLOADED THE APP YET YOU SHOULD. YOU CAN ACTUALLY GO IN. THIS IS NOT OUR COMPANY BUT IT IS A COOL COMPANY. YOU CAN GO AHEAD AND ADD IT TO AN ITINERARY FOR YOU TO SEE DIFFERENT EVENTS AND IT WILL COME IN ON YOUR APT WITH DIFFERENT LOCATIONS. I KNOW THEY HAVE WORKED HARD ON THE TEAM TO GET ALL THAT STUFF UPGRADED AND IT LOOKS GREAT. IT IS GREAT TO HAVE AS A TOOL AND WE CAN HELP PROMOTE THAT TOOL. 
          >> AND THERE ARE FOUR ITINERARIES ON THERE NOW. AND OUR WONDERFUL INTERN, AURORA, HAS HELPED US PREPARE FOR MORE 
          THAT WILL BE LAUNCHING SOON. >> THAT IS COOL. 
          >> VERY GOOD. >> OKAY. ANYTHING ELSE? 
          >> THAT IS ALL I HAVE. I WILL MOST LIKELY NOT BE SEEING YOU GUYS FOR THE NEXT MEETING. LAURA WILL BE TAKING OVER PRESENTATION DUTIES FOR ME AND I KNOW YOU'RE IN GOOD HANDS WITH THE TEAM THAT WE HAD HERE. AT LEAST FOR THE TRAVELING 
          TOURISM. >> ALL RIGHT. VERY GOOD. THANK YOU SO MUCH AND BEST OF LUCK TO YOU. 
          >> THANK YOU. >> AND WE WILL TALK YOU AGAIN. 
          [3.  Airstream Ventures Sports Tourism Update (Airstream)]
          >> ALL RIGHT. IT SOUNDS GOOD. HAVE A GREAT DAY. 
          >> ALL RIGHT. LET US MOVE AHEAD TWO NUMBER 3 ON OUR PRESENTATION. THE NUMBER 3 ITEM ON OUR AGENDA IS AIRSTREAM 
          VENTURES. >> I WILL DO THE PRESENTATION AND LIEN CAN DO THE GRANT . GOOD TO SEE EVERYBODY. WE WILL JUMP RIGHT INTO IT BECAUSE I KNOW WE HAVE A LONG AGENDA, A LONGER AGENDA. SO THIS IS THE START SLIDE COMING UP. WE HAD A GREAT MEETING WITH ALL THE SPORTS DESTINATIONS IN PANAMA CITY A FEW MONTHS AGO. THERE WERE 27 SPORTS COMMISSIONS FROM AROUND THE STATE. THERE WERE ALSO PROBABLY ABOUT 30 OR SO EVENT PLANNERS THAT WERE THERE THAT WE WERE ABLE TO MEET WITH. 
          AND WE WERE ACTUALLY TEXTING KIMBERLY WHILE WE WERE THERE TO GIVE BACK. SO WE HAVE CAPTURED SOME REALLY GOOD LEADS FROM THAT AS WELL. LANE WILL BE ATTENDING AND GOING TO WICHITA IN OCTOBER WITH THE SPORTS CONFERENCE. HE AND I REALLY BELIEVE THIS MAY BE THE MOST IDEAL CONFERENCE OF ALL THAT WE GO TO. IT IS VERY INTIMATE AND IT IS REALLY, REALLY BENEFICIAL FOR US. AND I WILL BE HEADING IN OCTOBER TO HUNTSVILLE TO GO TO THE ACES CONFERENCE. OTHER GOVERNING BODIES FROM COLORADO 
          [01:05:01]
SPRINGS AND SUCH. WE HAVE NEVER BEEN INVITED TO THAT BEFORE. 
          THIS IS THE FIRST YEAR WE WILL BE INVITED TO THAT. I THINK THAT BURLEY BEGIN TO HELP US GET TO A LOT OF THE OLYMPIC SPORTS. OBVIOUSLY, WE ARE IN AN OLYMPIC YEAR. IT IS GOOD TO HEAR WHAT HAPPENED AT THE OLYMPICS AT WELL. OKAY. SO, IN THE CRUX OF EVERYTHING, WE HAVE HAD 15 EVENTS BOOKED. WE STARTED OUT WITH AMERICAN CORN HOLE. AND IN FEBRUARY, THE MINOR-LEAGUE GOLF TOUR. MINOR-LEAGUE FOOTBALL. THAN OUR RECENT ONE WAS MOTO SURFING SINCE WE HAVE MET. IT WENT REALLY WELL. YOU KNOW? IT WAS ANOTHER GOOD THING. WE HAD PEOPLE FROM EIGHT DIFFERENT COUNTRIES. SO A LOT OF PEOPLE EXPOSED TO CLAY COUNTY FOR THE VERY FIRST TIME IN KEYSTONE HEIGHTS. AND THEN WE HAD SPIKE THE BALL AT THE NEW SPORTS COMPLEX, WHICH HAD OVER 100 PEOPLE AND MOST OF THOSE WERE FROM OUT OF THE MARKET. WE EVEN HAD SOME FROM OUT OF THE COUNTRY THAT CAME AND PARTICIPATED. THEY LOVE THE SPORTS COMPLEX. AND SO THAT WAS A GREAT EVENT. WE HAD A VERY LARGE LACROSSE SHOWCASE EVENT SCHEDULED FOR JUNE THAT WE HAD TO SCHEDULE. JUST DUE TO A FEW OF THE INFRASTRUCTURE CHALLENGES THAT WE HAVE RIGHT NOW AT THE SPORTS COMPLEX. AND SO UNFORTUNATELY THAT WAS GOING TO BE ABOUT A 50-TEAM EVENT THAT WE HAD TO CANCEL IT, AND WE ARE WORKING TO -- IN THE SPORT OF LACROSSE, WE HAVE TALKED ABOUT IT BEFORE, AND IN SOME OF OUR OTHER SPORTS. WE WILL HAVE TO BE PRETTY STRATEGIC WITH THE SPORTS WE CAN BRING TO THE SPORTS COMPLEX. THOSE ARE SOME OF OUR CHALLENGES THERE RIGHT NOW. SO WE ARE LOOKING TO PAIR DOWN SOME SMALLER EVENTS IN THE SPORT OF LACROSSE TO BE ABLE TO HANDLE THAT AT THE COMPLEX. SO WE ARE WORKING WITH TOM AND HIS CREW TO DO THAT AS WELL. AND THEN WE ARE TO THAT END, THE YOUTH LACROSSE SHOWCASE IN SEPTEMBER, THAT WILL BE MOVED FROM THE ONE THAT WAS IN JUNE BUT WILL REALLY PARE DOWN THE NUMBER OF TEAMS AND WE ARE TRYING TO DRAW MOSTLY OUT-OF-TOWN TEAMS. THE HURRICANE JR. GOLF TOUR, WHICH -- THERE ARE TWO JR. GOLF COURSE. THERE IS THE AGGA, WHICH ALMOST EVERYONE HAS HEARD OF IF YOU'RE IN THE GOLF WORLD, AND IN THE HURRICANE JR. 
          GOLF TOUR. AND SO WE HAVE AN EVENT AT EAGLE HARBOR COMING UP ON THE 24TH. AND THEN OUR CLAY COUNTY CROSS COUNTRY INVITATIONAL. IT WILL BE HAPPENING AGAIN ON SEPTEMBER 8TH. WE STILL DO NOT HAVE A LOCATION. WE ARE TRYING TO FINALIZE THAT AND HOPE TO SETTLE IN ON A LOCATION THIS FRIDAY. SO WE HAVE A SITE VISIT AND HAVE LOOKED AT SEVERAL LOCATIONS. WE HAVE A SITE AT C MONT RANCH. HOPEFULLY, WE WILL BE ABLE TO SELECT THE ACTUAL SITE. BUT FOR ALL INTENSIVE PURPOSES, LAST YEAR WE HAD 810 RUNNERS. THIS YEAR WE WILL BE WELL OVER 1000 SO IT WILL CONTINUE TO GROW INTO A GREAT EVENT. YOU WILL HEAR IN A SECOND FOR A GRANT REQUEST FROM RUGBY. RUGBY, WE ARE WORKING ON THAT. AND ARE DISTINGUISHED COLLEAGUE HERE WILL TELL MORE ABOUT THAT. I DO NOT WANT TO STEAL HIS THUNDER. BUT WE REALLY FEEL LIKE RUGBY HAS A MAJOR UPSIDE. THERE ARE NOT A LOT OF COMMUNITIES THAT SUPPORTED SO CLAY COUNTY HAS COME IN AND EMBRACED IT SO WE HAVE A REALLY GOOD FACILITY FOR RUGBY. YOU WILL BE TOLLED MORE ABOUT THAT HERE IN A FEW MINUTES. THAT WE HAVE A HUGE EVENT IN OCTOBER. THE USFL. IT IS A FLAG FOOTBALL LEAGUE. THEY WERE ON THE REPORT THAT WAS DONE A FEW AGO. THEY WERE ONE OF THE ONES WE TALKED TO ABOUT THAT. THE UFFL, AND WE ALSO HAVE A GRANT IN FRONT OF YOU THAT LANE WILL TELL YOU A LITTLE BIT ABOUT. THEY HAD 150 TEAMS AND THE DIRECTOR THERE TOLD LANE WE CAN GET CLOSE TO THAT IN CLAY COUNTY. AGAIN, THERE ARE, IF IT IS 125 TEAMS AND 15 PEOPLE ON A TEAM, WE DO HAVE SOME CONCERNS ABOUT THE SPORTS COMPLEX AND BE ABLE TO HOST THAT WITH THE INFRASTRUCTURE, SO WE WILL CONTINUE TO WORK THROUGH THOSE -- THOSE OPERATIONAL PLANS. AND THE NURSES COMING HERE IN DECEMBER. AND FOR THOSE WHO DO NOT KNOW WHAT NURSA IS, ANYONE WHO PLAYED INTRAMURAL SPORTS IN 
          [01:10:08]
COLLEGE, THERE ARE NOW INTERNATIONAL CHAMPIONSHIPS, AND THAT NOW IS BEING BROUGHT TO CLAY COUNTY. AND THEN MINOR-LEAGUE GOLF. IT WILL BE BROUGHT TO YOU IN SEPTEMBER FOR A GRANT REQUEST ON THAT. BUT WE DID THAT IN FEBRUARY. WE ACTUALLY NOW MOVED THAT EVENT UP TO THE BEGINNING OF FEBRUARY AT EAGLE HARBOR. LAST YEAR, WE HAD TWO PGA TOUR PLAYERS IN THAT EVENT. AND SO IT IS ALWAYS A GREAT, GREAT EVENT. IT BRINGS ABOUT 70 TO 80 GOLFERS FOR FOUR OR FIVE DAYS. SO IT IS A GREAT EVENT. THEN NORM WITH UFFL WANTED TO GO SECURE THE COMPLEX FOR '25, SO HE IS COMING BACK AND HAS NOT EVEN DONE AN EVENT HERE YET SO I FEEL LIKE IT WILL BE THAT GOOD. THEN YOU CAN SEE ALL THE EVENTS WE ARE TALKING TO. AS YOU ALL KNOW, WE TALK TO A LOT OF EVENTS ALL THE TIME BUT SOME SERIOUS ONES. USA ULTIMATE. THE ACL. SO THE STATE CHAMPIONSHIPS HAVE BEEN IN SEBRING, FLORIDA, FOR THE LAST THREE YEARS. WE HAVE A GREAT RELATIONSHIP WITH THEM AND ARE TRYING TO BRING THAT CHAMPIONSHIP TO CLAY COUNTY. SO IT WOULD BE A LOT BIGGER EVENT THAN THE ONE WE HOSTED IN THE WINTER OF LAST YEAR. AND THEN MORE LACROSSE. THE NCAA BIDS, THEY COME OUT IN OCTOBER. SO WE WILL KNOW MORE ABOUT THAT. AND THEN PRO WATER CROSS. PRO WATER CROSS, WE DID NOT DO THIS YEAR. WE ARE LOOKING AT IT AND KIMBERLY AND I HAVE HAD SOME REALLY FIERCE CONVERSATIONS ABOUT MAYBE WE HAVE DONE MOTO SURF HERE FOR A FEW YEARS. IT IS A GREAT EVENT, BUT IT IS SMALLER IN NATURE. AND SO PRO WATER CROSS IS A LOT BIGGER EVENT. BOTH HAVE THE SAME TV CAPACITY AND TV EXPOSURE. BUT AJ AND HIS CREW BRING A LOT MORE HOTEL, PEOPLE -- OR THE HOTEL ROOMS BRING A LOT MORE PEOPLE IN GENERAL FROM AND AIRBNB AND ALL THAT STANDPOINT. 
          SO WE WILL CONTINUE TO HAVE CONVERSATIONS ABOUT THAT. HE WENT TO BRING IT BACK TO CLAY COUNTY. HE LOVES LAKE GENEVA. 
          RIGHT? LANE HAS SAID SOME REALLY GOOD CONVERSATIONS RECENTLY WITH USA ARCHERY. I DO NOT NEED TO READ ALL OF THESE. 
          BUT WE HAVE HAD THAT IS NOT ON THIS LIST A CALL YESTERDAY WITH MAJOR LEAGUE FISHING. THE TWO BIG FISHING ORGANIZATIONS ARE BASS MASTERS, WHICH EVERYONE HAS HEARD OF, AND MAJOR LEAGUE FISHING. THEY ARE LOOKING IN NORTH FLORIDA. SO CHRIS HUBER IS THEIR VP OF BUSINESS DEVELOPMENT, THEY ARE WORKING ON A BIG EVENT RIGHT NOW. SO WE HAVE A CALL SET UP WITH HIM FOR A COUPLE WEEKS TO SPECIFICALLY DIVE INTO THIS AREA AND HE WANTED TO DO SOME RESEARCH. ALL IN ALL, WE HAVE A LOT IN THE PIPELINE. WE HAVE A LOT IN THE WORKS. AND I THINK THE LAST THING THAT I WOULD SAY IS JUST WE ARE REALLY HAVING TO MATCH THE RIGHT OFFENSE WITH THE FACILITIES. ESPECIALLY THIS SPORTS COMPLEX WE HAVE TO FIND. WE HAVE BEEN GIVEN SOME OPPORTUNITIES FOR SOME LARGE EVENTS WHERE THE FIELD WOULD HOLD IT BUT THE FACILITY WOULD NOT. SO WE ARE REALLY HAVING TO STRATEGICALLY AS WE GO INTO THESE CONFERENCES TO TALK TO PEOPLE TRY TO FIND THAT RIGHT SWEET SPOT OF EVENT THAT OUR INFRASTRUCTURE CAN HOLD IT. YOU KNOW? AND WE THINK THERE IS A LOT OF THOSE OUT THERE THANKFULLY. AND THEN, YOU KNOW, AS WE ARE ALWAYS VERY TRANSPARENT AND SHOW OUR REPORT CARD, YOU KNOW, THIS IS WHERE WE STAND UNFORTUNATELY. WE LOST A HUGE EVENT THAT WOULD HAVE TOTALLY CHANGED THESE NUMBERS BUT IT WAS WHAT IT WAS AND SO WE WILL KEEP WORKING HARD, YOU KNOW, TO DO THAT. ANYWAY, WITH THAT, ARE THERE ANY QUESTIONS? 
          >> DEBORAH, GO AHEAD. >> WHAT WERE THE CHALLENGES FOR THE LACROSSE? WE JUST DO NOT HAVE ENOUGH FIELDS? 
          >> IT WAS NOT NECESSARILY A FIELD CHALLENGE. IT WAS LIGHTING AND PARKING. SO WE ARE MITIGATING ALL THOSE NOW WITH OUR TEAMS WITH THE COUNTY, AND WE ARE WORKING TO THAT SO THAT WE CAN MEET THE DEMANDS OF A TOURNAMENT LIKE UFFL AND NURSA 
          GOING FORWARD. >> EXCUSE ME. ARE WE AT RISK OF 
          [01:15:06]
LOSING ANY OTHER EVENTS BECAUSE OF THE CHALLENGES? 
          >> NO. I MEAN, THE ONES WE HAVE SCHEDULED, UFFL IS GOING TO WORK TO THAT AND MAKE IT WORK. IT IS TOO BIG AN EVENT. WE CANNOT LOSE IT . PLUS, IT IS AN EVENT THAT CAN CONTINUE ON. 
          RIGHT? SO WE ARE GOING TO PUT SOME PROTOCOLS IN PLACE TO TRY TO SHOEHORN THAT ONE IN. MOVING FORWARD, YOU KNOW, LIKE I SAID, WE WILL FIND THE EVENTS THAT WORK IN THE SWEET SPOT UNTIL THESE EVENTS WE TALKED ABOUT COME TO FRUITION WITH THESE OTHER THINGS HAPPEN. WE WILL FIND THOSE RIGHT EVENTS THAT ARE PERFECT FOR EVERYTHING THAT WE HAVE THEIR. 
          >> AND ONE OF THE THINGS THAT WE ARE DOING, USUALLY WHEN A FACILITY HOSTS A TOURNAMENT, THE FACILITY PLANNER GETS THE SCHEDULE AND, OKAY, IT WORKS. WE ARE DIVING IN ON THE FACILITY SIDE A LOT MORE INTO THAT SCHEDULE SO THAT WE KNOW WHEN WE ARE GOING TO REACH CAPACITY FROM A PARKING PERSPECTIVE. ONE WE ARE GOING TO SEE THAT TRAFFIC FLOW. ALL OF THOSE THINGS THAT GO INTO A TOURNAMENT. WE ARE DIVING INTO THOSE DETAILS A WHOLE LOT MORE. IT IS JUST TO MAKE SURE THAT 
          THE EVENTS ARE SUCCESSFUL. >> YES. TO KIND OF PIGGYBACK, THAT WAS MY QUESTION. DO WE SEE MORE CANCELING? AND I HEAR THE CHALLENGES. NOW, WE ARE MUCH MORE UP FRONT. WE KNOW WHAT WE CAN HANDLE AND NOT HANDLE. IF WE ARE UP FRONT, DO THEY COME FOR SITE VISITS? BECAUSE MY THOUGHTS AS THEY COME AND THEN THEY CANCEL. LIKE, IS THERE A CLAUSE OR ARE WE EVENTUALLY TURNING AWAY? AND IF YOU HAVE GOT TO GET THIS AND YOU START CANCELING, WE HAVE JUST LOST SIX MONTHS OF WHATEVER YOU HAVE BEEN DOING SO I JUST DO NOT KNOW WHAT THAT LOOKS LIKE. YOU 
          KNOW? >> TO BE TRANSPARENT, WE WERE THE ONES WHO CANCELED ON THEM. IT JUST WAS NOT GOING TO WORK. 
          THEY WANTED TO DO IT. THEY LOST BUSINESS. THEY WANTED TO CANCEL THEIR WEEKENDS OVER CANCELED THEM A LOT OF MONEY. 
          >> THAT THEY GO ANYWHERE ELSE? 
          >> NO. THEY DID NOT THAT WEEKEND. THEY JUST DECIDED TO TAKE THE WEEKEND OFF. YOU KNOW? YES. MOVING FORWARD, THE SITE VISITS IS ONE THING BUT WE KNOW WHAT THE CHALLENGES ARE SO WE ARE VERY UP FRONT WITH THAT. BUT IT IS, WE JUST KNOW WHAT TYPES OF EVENTS NOW AND THE SIZES OF THE EVENTS. YOU KNOW? IT IS WHAT IT IS AND SO WE JUST MAKE THE BEST OF IT. 
          >> AND THAT GOES BACK TO US HAVING THOSE SCHEDULED CONVERSATIONS. WHAT DOES A NORMAL TOURNAMENT LOOK LIKE FOR YOU? WHAT DOES THAT SCHEDULE LOOK LIKE? SO WE ARE HAVING ALL OF THOSE CONVERSATIONS. NOT JUST LEAVING IT UP TO THE TOURNAMENT. YOU KNOW? THE ORGANIZER? BUT REALLY LOOKING AT IT FROM A FACILITY STANDPOINT BECAUSE WE WANT THE EXPERIENCE TO BE GOOD. SO WE ARE -- WE ARE, EVEN WITH NURSA, WE WILL PROBABLY HAVE ANOTHER SITE VISIT. THEY HAVE COME TO SEE THE SITE RIGHT BEFORE IT OPENED BUT WE WILL LIKELY BE HAVING ANOTHER WALK-THROUGH JUST TO MAKE SURE THAT THINGS ARE THE WAY THAT THEY NEED THEM TO BE. 
          >> ANY OTHER QUESTIONS OR COMMENTS? DAVID? 
          >> WHAT WE HAVE LEARNED WITH THE SURVEY, THE LACK OF ACCOMMODATIONS HOW DO WE OVERCOME THAT? 
          >> WELCOME HOPEFULLY MORE WILL BE BUILT. WITH SOME OF THE OTHER VENUES THAT WE BUILD ASIDE FROM THE SPORTS COMPLEX WORKER PRETTY GOOD. GOLF TOURNAMENTS AND THOSE KINDS OF THINGS. AND THE SPORTS COMPLEX, PEOPLE ARE USED TO DRIVING 15-20 MINUTES. THANKFULLY, IT IS ON WEEKENDS FOR THE MOST PART WHERE THE TRAFFIC IS NOT LIKE THE BUSINESS TRAFFIC. SO WE JUST PREPARE THEM AND WE ARE FORTUNATE ENOUGH HERE IN CALAIS THAT WE HAVE THE BRANDS THAT PEOPLE NOW AND HAVE REWARDS POINTS AND ALL THOSE KINDS OF THINGS. SO WE JUST EDUCATE THEM AND GET IT OUT TO THEM. YOU KNOW? A LOT OF THESE, WHETHER IT IS LACROSSE, FLAG FOOTBALL, NURSA, THEY ARE USED FOR DOING THIS AT DISNEY WHERE YOU ARE DRIVING AN HOUR FROM FIELDS TO HOTELS OR RESTAURANTS. SO I THINK THAT IS THE LEAST OF OUR 
          CONCERNS, IS THE WAY TO PUT IT. >> ANYTHING ELSE? WITH REGARDS 
          [01:20:12]
TO WHAT THEY SEE AS THE NEXT MOVE IN TERMS OF PRIORITIES. SO THEY HAVE THE INDOOR COMPLEX SO UNLESS SOMEONE HITS THE MEGA LOTTERY BUT IN TERMS OF THE ARTIFICIAL FIELD, THE SPORTS COMPLEX FLAT FEE IF YOU WILL SO WE WOULD LOVE TO GET YOUR INPUT 
          ON THAT. >> THANK YOU. I SPENT ABOUT AN HOUR ON THE PHONE WITH CASSIDY A WHILE BACK. WE WERE GOING THROUGH THIS STUFF AND KIND OF GIVING HER OUR REALITY. I THINK 
          [4.  Thrasher-Horne Center TDC Grant Renewal (R. Olson)]
A LOT OF THAT WAS BAKED INTO THE REFERENCE. 
          >> ALL RIGHT. >> OKAY. 
          >> THANK YOU. THANK YOU. >> THINK YOU AND YOUR TEAM. 
          MOVING ON TO NUMBER 4. OUR AGENDA ITEM IS ROB OLSON FROM THE THRASHER-HORNE CENTER AND TALKING ABOUT THE GRANT RENEWAL, WHICH WE HAVE BEEN DOING A FEW YEARS WITH THE TDC. 
          WE HAVE GOT SOMETHING ON A THUMB DRIVE BUT WE WILL HAVE TO SEE WHERE HE IS WITH THAT. DO YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT THE SURVEY ANYTHING WE COULD GET TO? YES. 
          BY ALL MEANS. >> WITH THE EXPANSION, THEY SAY THE PHASE 2, THERE WILL BE MORE PARKING. I THINK IT WILL BE 
          MORE FIELDS. >> THAT IS UP TO YOU ALL TO DISCUSS. THERE IS A NEED FOR PARKING AND RESTROOMS. 
          >> MAYBE A QUICK SOLUTION TO THE PARKING ISSUES. AND THEN WE HAVE GOT TO ADD EVERYTHING. MORE SHADE STRUCTURE. 
          >> AND THEN ON TOP OF THAT, YOU WILL HAVE MORE FIELDS. YOU WILL HAVE MORE PLAYERS. YOU WILL HAVE MORE EVENTS. I KNOW THIS IS MORE OF AN IF D.O.T. QUESTION, BUT IS THAT THE SAME PROBLEM WE HAVE WITH THE FAIR? 
          >> WELL, EVEN WITH THE FIRST EVENT, I DON'T THINK WE HAD ANY REAL PROBLEMS WITH TRAFFIC. GETTING IN THERE WAS NOT A PROBLEM. IT WAS TRYING TO FIGURE OUT SO THEY COULD SEE IF THEY COULD STAY THERE FOR THREE OR FOUR HOURS. AND I THINK QUITE HONESTLY THE PROFESSIONAL ARCHITECTS ACTUALLY DID THE PLANS AND TAKE INTO CONSIDERATION. ALL ABOUT THE COUNTY ORDINANCES IN TERMS OF PARKING. HOW MANY WE SHOULD HAVE? IT SEEMS LIKE IT IS ALWAYS SHORT AND ALAN CAN TELL YOU WHEN WE ARE AT THE FAIRGROUNDS, THERE IS CERTAIN AMOUNT OF PARKING AND WE HAD TWO TIMES THE AMOUNT OF CARS COME AS NECESSARY AND COME IN WITH THE KIDS TO START THE MORNING OFF. THAN YOU HAD DAD COME IN WITH THE REST OF THE FAMILY AND THEN GRANDMA AND GRANDPA AND LIKE THREE ROWS OF CARS COMING IN WHICH WAS NOT EXPECTED. I THINK THOSE ARE SOME OF THE LEARNING CURVES WE'RE GOING WITH AS FAR AS THE SPORTS COMPLEX. FORTUNATELY, WE HEARING CLAY COUNTY ARE DOERS. 
          ALL RIGHT. BOB, ARE YOU ALMOST READY TO GO? 
          >> I AM ALL SET. >> IT IS GOOD TO HAVE YOU HERE. 
          IF EVERYONE HAS THEIR PRESENTATION WE CAN GO ALONG. 
          >> THANKS FOR HAVING ME. I WANT TO SEE THE FIRST LIGHT HERE. 
          LOOK TO THE LEFT EAR. THAT IS WHAT IT LOOKED LIKE IN 2004. 
          2024. WE ARE CELEBRATING OUR 20 YEARS. IN OUR PACKAGE I HANDED EACH ONE OF YOU, I THINK IT IS THE SECOND ATTACHMENT, WE ARE GOING TO HAVE THE PRESIDENTS GALA. THE PRESIDENT ROTATES HIS GALA AROUND CAMPUSES, AND THIS YEAR THEY ARE ROTATING INTO THE 
          [01:25:02]
THRASHER-HORNE CENTER. WE WILL BE CELEBRATING 20 YEARS PLUS JOHN THRASHER. IT WILL BE REALLY CHARMING. IT WILL BE ON STAGE. I PROVIDED EACH ONE OF YOU ONE OF THOSE. IT IS ON OCTOBER 18TH. I PROVIDED YOU WITH SOME INFORMATION IF YOU WANT TO PARTICIPATE. AND NOW WE WILL MOVE ON. 
          >> ALL RIGHT. HERE WE GO. I WAS HERE IN JANUARY. I WENT TO ALL THIS AND I'M NOT GOING TO GO THROUGH IT ALL AGAIN BUT I INTRODUCED EVERYTHING WE HAD DONE WHEN WE TOOK OVER THREE YEARS AGO. AS A LEADERSHIP TEAM, WE FOCUSED OURSELVES TO DEVELOP A NEW VISION AND ALL THAT A NEW STRATEGIC GOALS AND I THOUGHT I WOULD BUZZ THAT UP AND I CAN TELL YOU THIS IS BEING LIVED THROUGHOUT THE ORGANIZATION. DON'T KNOW WHAT IS GOING ON WITH THIS CLICKER THOUGH. THESE THREE ARE BASICALLY JUST WHAT WE DO DAY-TO-DAY. AM GOING TO SHOW YOU HOW ALL OF THIS IS TAKING PLACE RIGHT NOW AT THE THRASHER. THE TOTALITY FOCUS HAS BEEN BIG FOR US. YOU WOULD THINK THAT WOULD BE JUST EASY BUT WE ARE DOING THE EVENT CENTER NOT JUST AS A SHOWPLACE BUT EVERYTHING ELSE THAT COMES UP WITH IT. IF IT IS BALANCING AND ALL THAT AND WE HAVE A GREAT FOCUS ON WHO WE ARE. WE HAVE SOME NUMBERS THAT SHOW IT IS WORKING. WE DEFINITELY FEEL LIKE WE ARE BUILDING AN EFFECTIVE OPERATION WITH A BUSINESS MODEL. 
          >> MAYBE WE WILL FIGURE THIS OUT. THERE WE GO. JUST QUICK RECAPS. I THOUGHT I WOULD TAKE THE TOP THREE. KIMBERLY HAD ASKED IN THOSE THREE ARE REALLY KIND OF PERTINENT TO THE PDC AND YOUR FOCUS. BUT I TELL YOU, WE DISCLOSED OUR FISCAL YEAR SO YOU GET FRESH DATA. IT HAS ONLY BEEN TWO WEEKS OR SO. THAT TOPPLE WHAT IS BIG FOR US. LAST YEAR WAS OUR BEST OVERALL YOU'RE EVER AT THE THRASHER-HORNE CENTER, AND WE MATCHED IT AGAIN THIS YEAR AND IT IS GREAT. IT IS A BIGGER THING TO DO IT TWICE. THAT IS WHY WE REALLY FEEL STRONGLY ON OUR STRATEGY AND EVERYTHING ELSE. THE ONGOING HIGHLIGHTS. 
          THE ONGOING GROWTH OF OUR AUDIENCE. THE POPULARITY AND GROWTH OF DANCE POPULATIONS AND THE ECONOMIC IMPACT ON THE COUNTY ARE REALLY THREE THAT I WANT TO INDICATE. TO SHOW YOU. 
          LET ME GET MY NOTES HERE. ATTENDANCE. FOOT TRAFFIC. HOW MANY PEOPLE ARE COMING THROUGH THE DOORS? AS YOU CAN SEE, WE HAVE HAD A 70% INCREASE OVER THE LAST TWO YEARS SINCE MY LEADERSHIP TEAM AND I TOOK OVER IN 2021-2022. YOU JUMP OVER TO THE SHOW EVENTS AND YOU CAN SEE WE ARE CLICKING IT UP. AND WE HAD 22 IN '21. AND THIS PAST YEAR WE HAD 32. THAT IS ABOUT A 35 OVERALL INCREASE. PERCENT INCREASE. FROM A PROGRAMMING STANDPOINT, THAT IS THE ORANGE BAR. THAT IS WHAT WE GO OUT AND SEARCH. IT IS THE HIGHEST RISK FORCE BECAUSE RENTALS, THEY PAY TO RENT THE PLACE. IT IS AN AUTOMATIC "W." WE RELY ON TICKET SALES. AND SO WE HAD ABOUT 108% INCREASE THEIR . OUR GOAL THIS YEAR IS 30 PROGRAMS. WE PROBABLY AVERAGE ABOUT 10. 8 TO 10 RENTALS. SO WE WILL BE PEAKING PROBABLY AT ABOUT 40 THIS YEAR. ANOTHER ONE TO THE LEFT, WHICH IS REALLY PROBABLY A GREAT INTEREST TO THE TDC, LAST YEAR WE HAD 20 DANCE COMPETITIONS. THIS YEAR, WE HAD 25. THE FIVE WE ADDED WERE ALL REGIONAL EVENTS. IF YOU ARE CALL FROM WHEN I VISITED YOU IN JANUARY, THE WAY WE CLASSIFIED REGIONAL EVENTS, THOSE ARE FOLKS FROM OUTSIDE THE STATE OF FLORIDA. THAT MEANS TDC MONEY. 
          WE HAD TWO NATIONAL EVENTS. WE ENDED UP OUR YEAR ON A FOUR OR FIVE DAY NATIONAL EVENT, WHICH WAS REALLY GREAT. ALL RIGHT. 
          HERE WE GO. >> CAN WE SKIP ONE? 
          >> YES. I DID. THERE WE GO. YOU HAVE GOT TO TALK ABOUT THE GUESTS AND OF THE AUDIENCE WE HAVE. WE HAVE THE SURVEYS AND EVERYTHING IS GOING GREAT THERE. THAT IS BASED OFF OF 500 SURVEYS THAT WE HAVE. WE REALLY KEEP MIND TO OUR SURVEYS. THE AUDIENCE GROWTH IS ANOTHER BIGGIE FOR US. THE FISCAL YEAR 2018-2019, THAT WAS THE LAST OPERATIONAL YEAR BEFORE COVID HIT ALL OF US. WE REALLY WANT TO TRY TO COMPARE TO BEFORE AND AFTER. OUR AVERAGE AUDIENCE SIZE IS ABOUT 930, WHICH IS GREAT. IT IS ABOUT A 41% INCREASE IN THE LAST TWO YEARS. 
          [01:30:03]
ONE OF THE BIG ONE SO IS ABOUT BUILDING YOUR AUDIENCE. BUT YOU WANT YOUR FIRST-TIME BUYERS TO STAY THE SAME WAY, TOO. WE HAVE BEEN AVERAGING 35% ALL THE WAY. AND WE CONTINUE WITH THAT. 
          ANOTHER BIG ITEM ON THIS IS OBVIOUSLY OUR FOLLOWING. I THINK I MENTIONED THAT TO YOU WHEN I WAS HERE IN JANUARY. WE REALLY WANT TO BUILD THAT EMAIL AND SOCIAL MEDIA BECAUSE WHEN THE FELLOW VENUE DOWNTOWN, THEIR EMAIL IS SO LARGE THAT SOMETIMES THEY CAN ANNOUNCE AND THEY DO NOT HAVE TO GO ANY FURTHER. WE COULD AVOID ABOUT $8000-$10,000 SPENT BECAUSE THAT IS ABOUT THE AVERAGE PER SHOW. BUILDING THAT IS REALLY GREAT. AND YOU CAN SEE OVER THE LAST TWO YEARS WE HAVE BUILT UP OUR EMAIL BY 65% IN OUR SOCIAL MEDIA BY 42%. YOU CAN SEE HALF OF THAT AS YOU WOULD RECOGNIZE. SOME OF THEM ARE DAY VISITORS AND OTHERS ARE OVERNIGHTERS. AND 50% OF OUR AUDIENCE RIGHT NOW FOR TICKETED EVENTS IS -- I WILL GO BACK. REPEAT. IN OTHER GREAT NEWS, A LOT OF GREAT NEWS KPI WISE. IT IS WORKING. THAT IS ALL I CAN SAY. WE HAD 2/1000 SHOWS IN 21-22. AND AS YOU CAN SEE, THIS PAST YEAR, WE HAD 12 OVER 1000 IN THE HOUSE. ONE WE SOLD OUT WAS DANCING WITH THE STARS, WHICH WAS A BIG DEAL. 
          AND I GUESS I WAS NOT SUPPOSED TO BE SO HAPPY ABOUT IT WHEN WE DID THAT FIVE WEEKS OUT BECAUSE IN THE INDUSTRY, WHAT DO THEY LOOK AT? MAYBE THEY SHOULD HAVE HAD A BIGGER VENUE BUT WE WERE HAPPY AND I'M GOING TO BE HAPPY ABOUT IT. AS YOU CAN SEE OVER THE LAST TWO YEARS, WE HAVE HAD ABOUT A 500% INCREASE IN PEOPLE ATTENDING OVER 1000 FOR THE SHOW. OUR MEMBERSHIPS CONTINUE TO INCREASE. I SAID THAT THE LAST TIME YOU SAW ME. 
          WE ARE AT A ALL-TIME HIGH. OUR MEMBERSHIPS HAD NEVER BEEN HIGHER. WHAT IS REALLY COOL AND HAPPENING IS A LOT OF OUR EXISTING MEMBERS ARE PUSHING UP THEIR MEMBERSHIPS HIGHER SO THAT IS A HUGE, GREAT SIGNAL FROM OUR MEMBERS. AND WE ACTUALLY CHANGED OUR MEMBERSHIP PACKAGES. WE COMBINED OUR LOWER, TOO. BECAUSE THE UPPER TIER 1 -- WE CREATED MORE MEMBERSHIPS. I CAN TELL YOU WHAT WE DO FOR OUR MEMBERSHIPS. 
          DURING THAT PROCESS I HAD THE CHANCE TO SAY YOU WERE GOING TO COMPARE. WHAT ABOUT OTHER PEOPLE GIVEN THEIR MEMBERSHIPS? YOU KNOW? WE ARE SPECIAL COMPARED TO WHAT OTHER VENUES GIVE. WE GIVE A LOT TO OUR MEMBERS AND THAT KEEPS A SEPARATE. LIKE I TOLD MY TEAM, WE DO NOT WANT TO CHANGE THAT. 
          THAT IS PART OF THE MEDICINE THAT IS GOING REALLY WELL FOR US. OH, MY GOSH. YOU HAVE TO GIVE ME TRAINING. OKAY. THIS KIND OF SUMMARIZES ALL THOSE NEAT LITTLE THINGS. I GUESS WAS CONTRARY TO THE SPIDER THING BUT WAS NOT AS EFFECTIVE. AT TWO THINGS I WANT TO POINT OUT ON HERE. THE ECONOMIC IMPACT. 
          THE DIRECT IMPACT IS ABOUT $3.2 MILLION. I AM WORKING WITH A FELLOW FROM THE NORTHEAST FLORIDA REGIONAL COUNCIL ON CREATING A REMEDY REPORT FOR US. AND HE -- I WENT OVER IT WITH HIM. THE BOOKING OF HOTELS. YOU SAW THAT OTHER 50% COMING FROM OUTSIDE. ALL OUR DANCE COMPETITIONS. WE ARE CUTTING OURSELVES WAY SHORT WITH THAT $3.2 MILLION. I GUESS ONE OF THE STANDARD THINGS THEY DO IN THEIR LITTLE WORLD OF ECONOMIC DEVELOPMENT IS USE THIS TRIPLE MULTIPLIER. WHEN YOU HAVE AN ORGANIZATION COMING IN, THEY LOOK AT THE DIRECT SPEND A MULTIPLY THAT TIMES 3. IT IS BASED ON A RIPPLE EFFECT. 
          WE PAY A PERSON SO MUCH MONEY. THEY GO OUT. THEY SPEND MONEY. 
          THERE IS A RIPPLE EFFECT THAT HAPPENS FROM ALL OF THAT. THAT IS ONE OF THE STANDARD THINGS THAT THEY DO. WE ARE DESPERATE FOR A TRIPLE MULTIPLIER. WE WOULD BE ABOUT $9.8 MILLION. 
          AGAIN, HE THINKS THEY ARE CUTTING THEMSELVES SHORT EVEN WITH THAT AND WE ARE BUILDING AN ALGORITHM THAT WILL REFLECT ALL THOSE INDIRECT BENEFITS FOR US. OKAY. ALL RIGHT. I THINK WE WENT THROUGH THIS THE LAST TIME I WAS HERE BUT I THOUGHT IT WAS REALLY BECAUSE I KNOW WE ARE HERE TO RENEW OUR GRANTS. AND HOW IMPORTANT IT IS THAT WE GET YOUR GRANT SUPPORT. THIS IS BASED ON 24,000 CULTURES IN THEIR BUDGET MODELS AND WE WON PRETTY CLOSE TO IT. I HAVE RUN THE NUMBERS AND 49% COMES TO TICKET SALES. 40% IS DUE DONORS AND MEMBERSHIPS. AND THEN 11%, 
          [01:35:03]
AND WE COME REAL CLOSE WITH THE GRANT THAT WE GET FROM YOU ALL. 
          AND THAT ONE CAME RIGHT FROM AN AUDIT REPORT THAT WAS DONE RIGHT BY THE COUNTY. AND IT IS TRUE. EVERYONE IN THE INDUSTRY KNOWS OUR WORLD IS NOT ABOUT MAKING MONEY. IT IS ABOUT SERVICE AND WE DO ALL WE CAN TO SURVIVE VISUALLY WHAT IT IS IN OUR WORLD. SO LET'S SEE IF I GOT THIS RIGHT THIS TIME. YES. 
          I THINK LAST TIME I WAS HERE I SHOWED YOU SOME CONDITIONS THAT WE HAVE CREATED, BECAUSE I WAS TOLD MY TEAM IT IS NICE TO HAVE THAT NEAT VISION BUT HOW DO WE KNOW WHEN WE GOT THERE? HOW DO WE KNOW WHEN WE ARE GETTING THERE? AND AS YOU CAN SEE, WE ARE DOING SOME CHECK OFFS. THEY ARE NOT ALL THE WAY TO THE BULLETS, BUT WE ARE REALLY QUITE HAPPY WITH THE PROGRESS. 
          ALL RIGHT. LOCAL AGREEMENT. WHAT HAS BEEN KIND OF COOL WITH THIS WHOLE 20-YEAR CELEBRATION IS THAT I HAVE HAD THE CHANCE TO REALLY LOOK BACK. AND I GOT A 5 INCH BINDER THAT REALLY DID A GREAT JOB AT THE BEGINNING OF DOCUMENTING THE THRASHER-HORNE CENTER. AND YOU CAN SEE THE VERY FIRST AGREEMENT. THERE WERE THREE ORGANIZATIONS THAT MADE THE THRASHER-HORNE CENTER COME TO LIFE. ONE WAS STATE FUNDING. OBVIOUSLY, BOTH JOHN THRASHER AND JIM HORNE WERE BIG LEADERS WITH THE PRESIDENT BACK THEN. THEY PUT ABOUT $60 MILLION. THE COLLEGE CONTRIBUTED ABOUT $4.5 MILLION GOING OUT THE GATE. AND THE COUNTY WAS A THIRD PARTNER, AND THEY PUT IN $1.5 MILLION AT THAT TIME. THEY ALSO, AND YOU CAN SEE IT DOWN HERE AND I WILL READ IT FOR YOU, TOO, FROM A NEWSPAPER ARTICLE FROM BACK IN. 
          2002. THEY REALIZED THE IMPORTANCE THAT IT WAS GOING TO TAKE ABOUT PROVIDING US SOME HELP EACH YEAR IN OUR PROGRAMMING AND STAFF. THAT IS WHERE THE $125,000 CAME FROM. 
          THAT COMMITMENT CAPITAL BY THE COUNTY. I WILL READ WHAT THE COMMISSION WAS GLAD TO HEAR. THIS IS A REPORT ARTICLE IN APRIL OF 2002. WE'RE GLAD TO SHARE THE LATEST DEVELOPMENT IN THE LONG-AWAITED PROJECT. THE ESTIMATED COST HAS REACHED $17 MILLION AND EVENTUALLY GOT TO $22 MILLION. THE CLAY COUNTY COMMISSION HAS PLEDGED $1 MILLION IN CONSTRUCTION AND SHARING THE OPERATIONAL EXPENSES. I JUST WANT TO PROVIDE YOU THE HISTORY OF IT. AND, I WILL TELL YOU, IT DOES HELP US IMMENSELY. AS YOU CAN IMAGINE, I GAVE YOU ABOUT A 11% CUT. ALL THOSE NUMBERS WOULD SET US BACK IF YOU DO NOT HAVE YOUR GRANT, SO YOUR GRANT MEANS A LOT. I WILL TELL YOU ABOUT OUR COLLEGE LEADERSHIP. THAT IS OUR PRESIDENT, JOE PICKENS. HE ASKED, WHAT IS THE APPETITE FOR INCREASING THAT BECAUSE IT HAS BEEN 125 SINCE THE BEGINNING AND OUR HONEST FEES ARE NOT GETTING ANY CHEAPER. IT COSTS A LOT TO BRING PEOPLE TO THE DOOR. ON AVERAGE -- AND LET ME JUST DO THAT NOW, OUR DIRECT EXPENSE FOR THE SHOW IS ABOUT $58,000. AND WHEN YOU GET SOME BIGGER NAMES, THAT GOES UP. LIKE, WE ARE TOUCHING BROADWAY THIS YEAR. THAT IS ABOUT $100,000 OUT THE DOOR THAT WE HAVE TO TRY TO COVER WHEN WE START DOING BROADWAY. THAT IS WHY WE PULLED OFF BROADWAY. LAST TIME I GAVE YOU THE ANALYSIS ABOUT BROADWAY. WE ARE GOING TO TRY THIS YEAR. WE'RE UP FOR THE NINTH RENEWAL. OBVIOUSLY, WE REALLY WOULD LIKE TO -- IT IS A NATIONAL BUT WE WOULD LIKE THE OPPORTUNITY TO TRY TO PUSH IT UP A LITTLE TO HELP US BRING AN EVEN BIGGER NAMES, AND THAT GETS US TO THE NEXT SLIDE AND I FINALLY MASTERED IT ON THE NEXT ONE. NO THRASHER-HORNE CENTER PRESENTATION IS COMPLETE WITHOUT GIVING YOU WHAT IS COMING UP. AS YOU CAN SEE, WE HAVE GONE A LOT. WE JUST ANNOUNCED THE THREE CHRISTMAS THINGS. WE DID A CHRISTMAS IN JULY DEAL WHICH WAS PRETTY COLD. AND YOU CAN SEE THE LAST TIME I WAS HERE, I TOLD YOU NOT IN BROADWAY. I NEVER SAID IT WAS NEVER. WE JUST HAD TO REBUILD AND WE ARE GOING TO JUST TOUCH. SO THAT IS THE PRETTY WOMAN. WE HAVE ALSO CREATED OURSELVES A HUGE MARKETING WINDOW TO TRY TO INCREASE THE ODDS OF SUCCESS. AND I WILL TELL YOU IT IS SELLING WELL. THE OTHER NEAT THING HERE, I DON'T KNOW HOW MANY OF YOU KNOW ABOUT THE FLORIDA SCHOOL OF THE ARTS, BUT THEY HAVE WHAT IS CALLED THE FLORIDA SCHOOL OF THE ARTS IN 
          [01:40:01]
PALATKA. THEY ARE BASICALLY A DUPLICATE OF EVERYTHING WE DO BUT THEY ARE TRAINING KIDS HOW TO DO THAT. AND IT IS ONE OF THE ONLY IN FLORIDA SO WE ARE TRYING TO GIVE THEM A LITTLE ATTENTION IN CLAY COUNTY BECAUSE A LOT OF PEOPLE IN CLAY COUNTY DO NOT KNOW ABOUT IT. THEY WILL ACTUALLY BE BREAKING AS A VIRTUAL ART DISPLAY FOR THE GALLERY. IT STARTS IN AUGUST. AND THEN THAT LITTLE SHOW, I DO IT EVERY SINGLE TIME, BLOW THE DICE. IT IS GOING TO BE IN OUR STUDIO THEATER. AND IT IS GOING TO BE A SHOW THAT THEY PUT ON. THE BIG DEAL OF WHAT WE PICKED THAT ONE IS THEY REALLY NEEDED SOMETHING WITH MOBILE LOGISTIC NEEDS AND NOT A BIG PLATFORM BECAUSE THEY ARE TRAVELING BACK AND FORTH FROM PALATKA SO WE ARE REALLY EXCITED ABOUT PUTTING THAT OUT. IT REALLY WOULD BE WORTH THE NIGHT FOR YOU TO COME OUT AND SEE IT BECAUSE THESE KIDS ARE REALLY GOOD AND WE ARE ONLY CHARGING LIKE $20 FOR THE ENTRY. WE JUST WANT TO GET PEOPLE INTO AT. OH. 
          MY TEAM DID TELL ME THAT I COULD JUST LET YOU KNOW TWO OTHERS THAT WE ANNOUNCED JUST RECENTLY. I AM NOT SUPPOSED TO DO THIS. I AM PRIOR MILITARY. I THOUGHT CLASSIFIED MATERIAL IS PROTECTED. NAMES OF EVENTS IS LIKE WE CANNOT LET IT GO. BUT WE JUST GOT STOMP TWO DAYS AGO. A BIG ONE. IT COSTS A LOT. BUT THE BIG ONE IS LARRY THE CABLE GUY. WE JUST BOOKED HIM FOR MARCH. THAT OUGHT TO BE GOOD. I THINK IT WOULD BE A GREAT ONE. 
          I THINK THAT IS ALL I HAD. PROBABLY TOO MUCH. RIGHT? 
          >> QUESTIONS ON THE PRESENTATION? SO, BOB, THE 
          INCREASED -- DAVID? >> JUST A QUICK QUESTION BECAUSE I AM NOT FAMILIAR AS MY HISTORY DOES NOT GO BACK AS FAR AS WHEN IT STARTED BUT YOU WERE GIVEN A LITTLE BIT OF THE HISTORY WITH THE SUPPORT THAT WAS PROVIDED STARTING FROM THE GET GO. WAS THERE ANY LANGUAGE AROUND THAT AS FAR AS WHEN THAT WAS ESTABLISHED IN WHAT THE 125 WAS CONVERTED INTO LIKE OPERATIONAL SUPPORT? WHEN THEY CREATED THAT, WAS THAT LIKE A KICK STARTER OR A JUMPING OFF POINT OR WAS IT -- I'M NOT FAMILIAR WITH HOW IT WAS OFFERED AND PRETTY MUCH EVERY OTHER COUNTY IN THE COMMUNITY. WAS THAT EXPECTED TO CARRY ON? 
          >> YES. IT WAS. AND WE WILL JUMP BACK TO THAT ONE ABOUT THE AUDIT AS WELL AS OUR 10%. I GOT A TOUCH IN THIS THING. ANYWAY, WOW, IT IS EVEN DOING THAT ON ITS OWN. LET ME REFLECT MY THOUGHTS HERE. BUT THAT BULLET, I THINK WAY BACK WHEN, THEY REALIZE THAT TWO. AND I THINK PRESIDENT MCCULLEN, AND I DO NOT HAVE A COPY OF THE ORIGINAL. THE AGREEMENT. I WOULD HAVE LOVED TO HAVE HAD IT. BUT I WAS TOLD IT WAS RIGHT OUT THE GATE. IT HAS BEEN A RECURRING COMMITMENT IN THAT ARTICLE KIND OF CONFIRMED IT. I CAN TELL YOU, WE CANNOT EXIST WITHOUT IT . BECAUSE, LIKE, DOWNTOWN, THE FLORIDA THEATER, THEY GET A HUGE CHUNK FROM THE CITY OF JACKSONVILLE. 
          INDUSTRYWIDE, YOU HAVE TO HAVE LOCAL SUPPORT OR YOU CANNOT 
          EXIST AS AN ORGANIZATION. >> ANY OTHER QUESTIONS AT THIS 
          POINT? >> SO IT HAS BEEN 125 FOR THIS MANY YEARS. AND I THINK THRASHER-HORNE IS A HIDDEN GEM. 
          SO IT IS KIND OF LIKE I THINK WE SHOULD KEEP SUPPORTING IT OBVIOUSLY. I AM IN TOTAL AGREEMENT OF THAT. SO YOU ARE KIND OF ASKING FOR A COST-OF-LIVING. A LITTLE RAISE. 
          I HEAR YOU. AND ALL THESE NUMBERS ARE SO GREAT WHICH IS FABULOUS. BUT I DO NOT KNOW THE WRITINGS OF WHAT THAT MONEY GOES TO. LIKE WHAT THAT 125 GOES TO. AND IF THERE WAS THAT BUMP, IF IT IS EVEN POSSIBLE, I DON'T EVEN KNOW. RIGHT? WHAT DOES IT GO TO? DOES IT GO TO STAFF? DOES IT GO TO IMPROVEMENTS? DOES IT GO TO BUYING BIGGER ADS? YOU'RE REALLY FILLED UP ON A LOT OF THE WEEKENDS. RIGHT? SO WHAT IS 
          IT GOING TO? >> YES. YOUR POINT ABOUT THE DANCE RECITALS. KIMBERLY ASKED ME ABOUT DANCE RECITALS. RIGHT NOW, WE ARE IN THE POSITION WHERE AS MANY AS WE HAVE WE ARE TURNING AWAY BECAUSE WE DO NOT HAVE THE DATES FOR THEM AND WE HAVE FILLED UP ON WEEKENDS AND WE HAVE TO BALANCE THAT WITH SHOWS. IT WILL GO TOWARD SHOWS. BIGGER AND BIGGER NAMES. I WILL 
          [01:45:02]
TELL YOU, LARRY THE CABLE GUY, HE HAS IN EXCESS OF $100,000. I DO NOT WANT TO GIVE YOU THE SPECIFIC NUMBER. BUT IF WE GO ON TO BRING THOSE NAMES INTO CLAY COUNTY, IT COSTS US SO THAT IS WHAT WE WOULD BE GOING TOWARDS. EVEN YOUR DAILY NORMAL ARTISTS FEES. WE ARE JUST LIKE EVERYONE. DOUBLING THEM. SO TWO TO THREE YEARS AGO, IT WAS A DIFFERENT WORLD. WE HAVE BEEN 
          HIT WITH INFLATION. KEVIN? >> LET ME START BY SAYING I LIKE THE THRASHER-HORNE. IT IS A NICE FACILITY. I THINK FOR ME, THE TDC IS INVESTING IN ROOM NIGHTS AND I DO SEE SOME ROOM NIGHTS COMING FROM THE DANCE COMPETITIONS. THE CONCERTS AND THINGS LIKE THAT, YOU KNOW, THAT HOTELS REPRESENT BUT I DID NOTSEE ANYTHING. I THINK THAT IS CHANGE OF THE LAST THREE YEARS. I THINK THREE YEARS AGO WE SAW MORE. YEAH. SO I WOULD LIKE TO SEE SOMETHING ON THE SEGMENTATION OF WHAT YOU GUYS ARE BOOKING. I MEAN, HOW MANY DANCE EVENTS THAT ARE MULTI-DAYS VERSUS THE CONCERTS AND ALL THAT STUFF. CORRECT ME IF I AM WRONG, BUT IT SEEMS LIKE IF THE CONCERTS ARE LOCAL, IT IS NOT PEOPLE TRAVELING IN FROM OUT-OF-TOWN. THEY ARE NOT MULTI-NIGHT. YOU KNOW? HOW DO WE GET OUR RETURN ON THAT WHEN THOSE MONIES CAN BE SPENT ON EVENTS THAT BRING IN THE MARKET AND INCREASE OUR REVENUES. YOU KNOW? DAVID, YOU GOT A HOTEL IN THE SAME AREA AS ME. I WOULD LIKE TO HEAR FROM NEIL. ARE YOU GETTING ANY ROOM NIGHTS FROM THE THRASHER AS FAR AS VACATION 
          RENTALS AND STUFF LIKE THAT? >> I WOULD LIKE TO ASK YOU A QUESTION BECAUSE THIS IS ONE OF THE AREAS WE ARE HAVING DIFFICULTY WITH. MY 1600 ROOM NIGHTS THAT YOU SEE HERE, I 
          KNOW WE ARE WAY UNDER. >> I WAS GOING TO ASK -- 
          >> WE GOT UP TO US TRACKING OUR SHOWS AND OUR ARTISTS THAT WE PUT THEM IN. WE ALSO TRACK IT WITH KNOWN OTHER FOLKS. WE HAVE A LITTLE -- WE HAVE A SPONSORSHIP WITH A HAMPTON INN SO WE CAN TRACK THEM TO A CERTAIN DEGREE, BUT WE ALSO KNOW THERE IS A TON OF THEM OUT THERE. WE ARE TRYING TO FIGURE THAT OUT A LITTLE MORE. AND I WAS ON THE TDC FOR HOW MANY YEARS? 12 YEARS? EVERYONE HAS ALWAYS HAD THE DIFFICULTY OF BEING ABLE TO IDENTIFY WHAT HOTEL NIGHT WENT TO ONE EVENT AND ONE EVENT WENT TO WHAT HOTEL NIGHT. IT HAS ALWAYS BEEN A CHALLENGE AND THAT IS WHY I KIND OF THOUGHT THE DISCOUNT CODE WOULD HELP US AND IT HAS. I KIND OF THINK WE ARE REAL 
          SHORT ON THE 1600 HERE. >> SO I KNOW YOU HAVE A SPONSORSHIP WITH THE HAMPTON INN. AND THEY ARE LISTED ON YOUR WEBSITE AND ALL THAT. ARE THEY GETTING THE MAJORITY OF 
          THOSE 1600 ROOM NIGHTS? >> WELL, YEAH. I THINK THE MAJORITY OF THOSE 1600, THEY DO, BECAUSE THAT IS WHAT WE ARE KIND OF TRACKING. YEAH. I CAN TELL YOU, WHEN WE GET THESE REGIONALS AND NATIONALS, I HEARD SOMEBODY SAY IT EARLIER. 
          IN ORDER TO CAPTURE THOSE, YOU NEED TO BE IN THE 120 RANGE. 
          BECAUSE WE KNOW WE HAVE GOTTEN SOME ANTIC NOTE THAT SOME OF OUR DANCE COMPETITIONS ARE GOING OUTSIDE OF CLAY BECAUSE THEY ARE GETTING THE 120S. THESE ARE PARENTS THAT ARE TRAVELING EVERY SINGLE WEEKEND. I USED TO DO IT. MY KIDS WERE ALWAYS IN SELECT SOCCER. EVERY WEEKEND, I WAS IN HOTELS. WE FOUND THE CHEAPEST AND IT DIDN'T MATTER IF IT WAS 45 MINUTES AWAY OR 20 MINUTES AWAY. I DON'T KNOW. I DON'T GO CHECKING YOUR RATES. BUT I CAN TELL YOU THAT IS WHAT 
          DRIVES THEIR HOTEL BY. >> BOB, I THINK WHAT WOULD BE BENEFICIAL IN THE WAY THE TOURISM TEAM CAN HELP YOU WITH THAT IS IF WE KNOW THAT THOSE DANCE COMPETITIONS ARE COMING. 
          AND WE CAN TALK TO THE HOTELS TO GET THAT GROUP RATE WHERE IT 
          NEEDS TO BE. >> OKAY. 
          >> SO THAT IS PART OF THE SERVICES THAT WE PROVIDE TO GROUPS SO WE WOULD DEFINITELY LIKE TO WORK WITH YOU. WE CAN BRAINSTORM WITH YOU IF YOU'RE HAVING TROUBLE TRACKING THOSE ROOM NIGHTS. WE CAN TALK ABOUT SOME CREATIVE PACKAGING IDEAS. 
          WE HAVE TALKED ABOUT THAT AND SOME MARKETING MEETINGS THAT WE 
          [01:50:01]
HAVE HAD. AND THERE MAY BE SOME OTHER SOLUTIONS AND JUST IDEAS THAT WE CAN BOUNCE OFF OF YOU AND YOUR TEAM JUST TO SEE IF THAT HELPS TRACK BUSINESS A LITTLE MORE EFFECTIVELY. IT IS 
          HARD. >> IT IS HARD. IT IS. 
          >> IT IS SUPERHARD WHEN THE CONSUMER IS LEFTTO -- THE CONSUMER ALWAYS HAS CHOICES. AND IT IS JUST TRYING TO MAKE IT EASIER FOR YOU TO GET A GAUGE OF HOW MUCH BUSINESS YOU 
          ARE REALLY BRINGING. >> IT IS EVEN HARD ON OUR END. 
          BECAUSE WE RENT THE FACILITY TO SUCH AND SUCH COMPANY. THOSE PEOPLE WHO ARE COMING IN ARE PROTECTING THEIR INFORMATION AND IF THEY ARE PARTICIPANTS, THEY JUST REGISTERED TO THEM SO THEY CANNOT GIVE US THAT INFORMATION SO THERE IS THE OTHER HARD PART OF IT FROM OUR END. AND IT IS EQUALLY HARD FOR US ALL AS I KNOW IT IS FOR YOU ALL. TRYING TO GET IT BETTER BECAUSE I KNOW THAT MEANS SOMETHING TO YOU ALL BECAUSE IT 
          IS IMPORTANT. >> ALL RIGHT. SOME MORE CONTEXT TO ME. BOB, OBVIOUSLY, IT IS OBVIOUS FROM NEIL'S NUMBERS THAT YOU AND YOUR TEAM HAVE DONE A GREAT JOB SINCE YOU HAVE BEEN MANAGING OR BEEN INVOLVED WITH THE THRASHER-HORNE FROM WHAT I HAVE SEEN. I AM WONDERING ALSO, TOO, JUST TO HELP ME A LITTLE BIT, AND WE ARE SEEING ALL OF THE HIGHEST WATERMARKS KIND OF IN THE OPERATIONAL HISTORY WITH REGARDS TO WHETHER IT IS EVENTS AND ATTENDANCE AND THINGS LIKE THAT. SO WHAT IS IT ABOUT IT THAT IS THE BIGGEST CHALLENGE WITH REGARDS TO WHERE WE ARE AT? WHERE ARE WE WITH THE VENUE? IS IT TICKET PRICES? THAT WE ARE ABLE TO GET FROM FOLKS? WITH A VENUE LIKE THAT, THEY ARE NOT JUST ABLE TO COVER COSTS PLUS ENTERTAINMENT AND THINGS LIKE THAT? OR IS IT THE NUMBER OF EVENTS AS WELL, TOO? I AM JUST TRYING TO GET AN UNDERSTANDING BECAUSE IT IS OBVIOUS THAT THAT SUPPORT IS NEEDED. BUT IS THERE A LEVEL AT ANY POINT WHERE THOSE NUMBERS 
          START TO GET BETTER? >> YOU HIT IT. I MEAN, YOU CAN ONLY GO SO HIGH WITH YOUR TICKET PRICES. WHEN YOU HAVE A FACILITY THAT IS 1700, YOU KNOW WHAT YOUR AUDIENCE HAS GOT TO PAY IN THAT AREA. WE ARE VERY RESISTANT. AND AS WELL A LOT OF THE ACTS ARE, TOO. THEY CAN HELP CONTROL THE PRICE. 
          SOMETIMES WE DO NOT EVEN HAVE CONTROL OVER THE PRICING. THE ACTS HAVE CONTROL OVER THE PRICING. WE HAVE SOMETHING CALLED PROCESSING FEES. THAT IS WHERE YOU TRY TO CAPTURE SOME OF YOUR INDIRECT -- BECAUSE MOST OF THE NUMBERS I GAVE YOU, THE EXPENSES, THOSE ARE JUST THE DIRECT EXPENSES TO THE SHOW. THAT DOES NOT INCLUDE INDIRECT EXPENSES LIKE MY STAFF AND ALL MY WEBSITES AND THINGS LIKE THAT. SO I HAVE TO FIGURE THAT OUT WITH IN THE, TOO. SO PROCESSING FEES HELPS IT A LITTLE BUT NOWHERE NEAR TO CAPTURE IT ALL. 
          >> OKAY. SO SEATS ARE A FACTOR IN THAT, TOO? 
          >> YES. WE ARE 1700. IT DRIVES WHAT ARTISTS WE CAN HAVE. IT DRIVES DYNAMIC PRICING. IF YOU JUST USE THE AVERAGE COST OF A SEAT, YOU KNOW, LIKE WE HAVE HAD PEOPLE ASK US SOME NAMES THAT ARE REALLY OUT THERE LIKE $300,000. AS WELL AS YOU ARE WILLING TO PAY $1700 FOR A SEAT, YOU CAN DIVIDE THAT INTO THE OVERALL EXPENSE. SO, YEAH. 
          >> AND IF I COULD JUST IN TERMS OF THAT DISCUSSION AND REGARDS TO THE DANCE COMPETITIONS, A NUMBER OF THEM HAVE BOOKED WITH YOU AND THEN THEY CAN COMPARE IT AND PUT IN FOR A GRANT. IT WOULD BE NICE TO TRY TO COORDINATE THAT SO WE KNOW WE ARE GETTING THOSE NIGHTS SORT OF ATTACHED SO YOU ARE PAYING THEM BACK AS YOU ARE BOOKING THEM. SO I THINK AS KIMBERLY SAID, WE CAN WORK CLOSER AND CLOSER ON THAT AND HELP 
          ESTABLISH THOSE NIGHTS. >> YEAH. BECAUSE ON LIKE TWO OF THOSE EVENTS, WE ARE ALREADY BOOKING IT TO LIKE 2026. THE DANCE COMPETITIONS. NOT ONLY 2025, BUT 2026. SO THEY ARE 
          ALREADY BOOKING SO -- >> OKAY. ANY OTHER QUESTIONS FOR BOB? I THINK WE WILL DO THE SAME WITH THIS ONE. WE HAVE SOME OTHER THINGS WE CAN DO THEN COME VISIT THOSE AGAIN. SO WE WILL DEFINITELY CONSIDER THAT REQUEST, BOB. WE WILL SEE 
          [01:55:01]
WHERE IT GOES FROM THERE. WE WILL SEE WHAT YOU RECOMMEND AND THEN OF COURSE IT GOES TO EDC AND THEN WE WILL GO FROM THERE. 
          [5.  Tourist Development Council Meeting Minutes May 8, 2024]
WE WILL COME UP WITH THE FINAL DETERMINATION TODAY. BUT THANK 
          YOU. >> THANK YOU. THANK YOU, ALL. 
          >> OKAY. MOVING ONTO NUMBER 5. APPROVAL OF MINUTES. MEETING MINUTES FROM MAY 8. CORRECTIONS? IF NOT, THEN I 
          EXCEPT A MOTION TO APPROVE. >> MOTION TO APPROVE. 
          >> ALL RIGHT. DO WE HAVE A SECOND? THE MOTION IS SECONDED. 
          [6.  Budget Review (K. Morgan)]
ALL IN FAVOR, PLEASE SAY AYE. ANY POST? THE MOTION CARRIES 7-0. WE MOVED TO THE BUDGET. WE ARE LOOKING AT OUR BUDGETARY 
          NEEDS. >> YES. AND BEFORE YOU, YOU HAVE JUST THE FISCAL 23-24 BUDGET. AND THAT JUST IS NORMAL. IT IS BUSINESS AS USUAL. THERE IS NO SURPRISES. 
          WE ARE ENTERING THE LAST QUARTER OF THE FISCAL YEAR. SO YOU ARE STARTING TO SEE THOSE NUMBERS GETTING CLOSER TO 100% ON THE SPEND OF THOSE BUDGETED LINE ITEMS. 
          >> ANY QUESTIONS ON THE PRESENT INFORMATION? THE BUDGET NUMBERS? WE ARE STILL WORKING ON THE BUDGET. YOU KNOW? OUR BUDGET YEAR DOES NOT START UNTIL NOVEMBER 1ST. 
          >> YES. SO AT THE NEXT MEETING, WE WILL GIVE YOU NOT ONLY A SNAPSHOT OF WHERE WE THINK WE WILL END THIS FISCAL YEAR, BUT WE WILL GIVE YOU THE PREVIEW FOR THE NEXT FISCAL YEAR. 
          >> ALL RIGHT. AND BUDGET. COLLEGE AND THRASHER-HORNE ARE ON THE STATE TIMEFRAME AND THEIR BUDGET YEAR STARTS ON JULY 1ST . THEY MAY BE LOOKING FOR US TO MOVE THAT REQUEST AS 
          [7.  Event Marketing Grant Update (S. Lamb)]
FAST AS POSSIBLE. ALL RIGHT. LET US MOVE TO EVENT MARKETING 
          GRANT UPDATES. >> AS YOU CAN SEE, THIS IS FISCAL YEAR '23-24. WE ARE JUST ABOUT DONE WITH OUR VENTS. 
          THEY ARE ALL STARTING TO MOVE ON TO THE '24-25 YEAR. WE ARE JUST WAITING FOR MATERIAL TO COME IN. I DID JUST GET THE CLAY COUNTY FAIR. COURSE THE DAY AFTER THIS WAS CREDITED. WE WILL HAVE THE JUNE COMPETITION KIND OF GOING BACK TO THRASHER-HORNE. I KNOW THEY DID HAVE 40 ROOM NIGHTS FOR THAT. 
          AND THEN AS YOU CAN SEE, WE ARE ALREADY STARTING TO BOOK OUR STUFF FOR '24-25. IT IS ALL SPORTS GRANTS RIGHT NOW. AND WE DO HAVE THE THREE YOU WILL SEE TONIGHT. THE UFFL. FLORIDA RUGBY. AND OF COURSE THE 5K. ANY QUESTIONS ON THIS? ALL 
          RIGHT. THANK YOU. >> ALL RIGHT. ANY QUESTIONS? SO 
          [8.  Florida Rugby Classic II TDC Grant Request (K. Morgan/S. Lamb)]
LET US MOVE ON IF WE COULD. WE WILL GO ON TO NUMBER 8, WHICH IS OUR REQUEST FOR THE DATE TODAY. IT IS FOR THE RUGBY CLASSIC II. I THINK A COUPLE OF GENTLEMEN HERE WERE ANXIOUS TO 
          PRESENT. >> QUITE A SALE. 
          >> DOES EVERYBODY HAVE ONE? >> GOOD AFTERNOON. DAN FLETCHER WITH FLORIDA RUGBY CLASSIC. BY THE WAY, RUGBY GET SUCH A SPLASH. AND THE NAME WHISTLING DEATH IS A NAME THAT MAKES US LOOK REALLY GENTRIFIED, WHICH DOES NOT HAPPEN VERY OFTEN. 
          SUPPORTING ME TODAY IS KEVIN. WITH MONAHAN CONSULTING. BORN AND RAISED AT THE WHEELING JESUITS SCHOOL AND THEN SOMEHOW FOUND HIS WAY TO RUGBY. THE OTHER GENTLEMAN WHO LEFT IS 
          [02:00:03]
STRAIGHT OUT OF CENTRAL CASTING. HE LOOKS LIKE A RUGBY PLAYER. HE WAS EDUCATED IN RHODE ISLAND AND HAS TWO MASTERS DEGREES AND OWNS A MEDIA COMPANY AND IS ALSO A RUGBY COACH BUT HE IS ON HIS WAY TO THE ANNUAL MEETING WHICH IS A KNOCK ON FROM LAST YEAR THAT IS BEING HELD TONIGHT. IN FLEMING ISLAND. SO THAT WAS ONE OF THE KNOCK ON'S FROM MOVING RUGBY TO CLAY COUNTY. I APOLOGIZE FOR RYAN NOT BEING HERE. WE WILL HEAD OUT UP AS WE LEAVE HERE. SO THE RUGBY CLASSIC. IT IS A GRANT REQUEST. A QUICK AGENDA. HOW DO WE DO ON THE FIRST GO AROUND? I THINK MOST OF YOU WERE HERE LAST YEAR WHEN WE APPEARED FOR THE FIRST TIME SO HOW DID WE DO? THAN A REAL SIMPLE AGENDA. WHY ARE WE DOING WHAT WE ARE DOING AND HOW ARE WE GOING TO DO IT AND HOW DO YOU FIT IN? SO I TEND TO MAKE PRESENTATIONS ON A DEDUCTIVE WAY. ALL THE SUPPORTING DATA. WE HAD A GREAT VIDEO HERE BUT IT DID NOT MAKE IT TO THE SECURITY PIPELINE OF THE COUNTY APPARENTLY. SO I CANNOT PLAY THAT. BUT IF I WAS A BETTER ENTERTAINER I WOULD SING AND I WOULD DANCE AND I WOULD SEND IT TO YOU SEPARATELY. KIMBERLY HAS A COPY OF IT. IT WAS A GREAT PACKAGING OF WHAT WENT ON LAST YEAR. THERE IS SOME GOOD STUFF GOING ON. DID NOT BEAR THE HEADLINE. THE ASK IS $350,000. AS WE MOVE THROUGH IT, HOPEFULLY THAT WILL START TO MAKE SOME SENSE. SO NEXT SLIDE. HOW DID WE DO LAST YEAR? IF YOUR FAMILIAR WITH NET PROMOTER SCORES, SOME OF YOU USE THOSE IN YOUR BUSINESSES, A NET PROMOTER SCORE IS SIMPLY A SCALE 1 TO 10, WOULD YOU RECOMMEND THIS TO A FRIEND, COLLEAGUE, OR OTHER TEAM? WE ASKED ALL OF OUR PARTICIPANTS LAST YEAR IN THE RUGBY CLASSIC I. 9.1. 9.1 IS OFF THE CHARTS. 9.1 PEOPLE DO NOT LIKE MOTHER TERESA. 9.1 IN A TOURNAMENT WAS PRETTY ASTOUNDING. A GOOD SCORE THERE. WHAT WAS OUR OVERARCHING GOAL LAST YEAR? IT WAS TO INTRODUCE RUGBY TO CLAY COUNTY AND REALLY ESTABLISH CLAY COUNTY AS A HUB, AS A DESIGNATION, FOR RUGBY, AND WE ARE BEGINNING TO GET THAT TRACTION. THUNDERBOLT PARK. THE PLANTATION SPORTS COMPLEX. WE ARE IN YOUR SWEET SPOT. RUGBY IS IN YOUR SWEET SPOT. NO GAMES LAST YEAR AT THIS TIME. ONE YEAR LATER, 32 GAMES HAVE BEEN PLAYED. WHEN YOU FIGURE OUT HALF OF THOSE ON THE HOME TEAM AND HALF ON THE VISITING TEAM, THOSE ARE OUT-OF-TOWN PEOPLE. MOST RECENTLY A TEAM FROM BERMUDA CAME AND PLAYED THE JACKSONVILLE YOUTH PROGRAM, SO WE HAVE PEOPLE FROM BERMUDA COMING INTO CLAY COUNTY AND ALL THAT WAS HAPPENING ELSEWHERE PREVIOUSLY SO WE FEEL REALLY GOOD ABOUT THAT. HERE IS WHAT IS ALSO NICE. IT LEADS TO YOUR SPORTS COMPLEX. EVERY RUGBY PLAYER. EVERY TEAM. EVERY OFFICIAL HAS SAID THIS MIGHT BE ONE OF THE TWO TOP LOCATIONS IN FLORIDA OR IN THE REGION. THE OTHER ONE BY THE WAY BEING IMG, AND THERE IS NO WAY TO COMPETE WITH IMG DOWN IN SARASOTA. THIS HOLDS UP . THIS REALLY HOLDS UP SO YOU SHOULD BE PROUD OF WHAT YOU HAVE DONE. SO THAT IS 2023. LET US GO FORWARD. IF YOU CAN CLICK THAT NEXT ONE -- ALL RIGHT. SO WHAT ARE WE LOOKING TO DO? WE LEARNED LAST YEAR, WE STARTED WITH THIS BIG IDEA TO HAVE IT ON THE FLORIDA GEORGIA WEEKEND. BAD IDEA BECAUSE THERE IS NO HOTEL ROOMS. AND WE WERE KIND OF BEHIND THE 8 BALL. THIS YEAR WE ARE MOVING IT TO OCTOBER 12TH AND 13TH. COLUMBUS DAY THAT MONDAY SO THAT MAKES IT EASY FOR THAT TRAVEL. WE OPENED IT UP TO A MEN'S AND WOMEN'S DIVISION. OKAY? CRAWL, WALK, RUN. TWO DIVISIONS WITH A REGIONAL AND NATIONAL OUTREACH. 
          WE HAVE GOT A BIT OF A NATIONAL PROMOTION GOING ON TO MAKE IT THAT MUCH BIGGER BUT WE WILL PROBABLY DOUBLE THE SIZE. WE HAD FOUR LAST YEAR. WE WILL HAVE 10 THIS YEAR. WHAT IS THE MAKEUP? HOPEFULLY HALF-AND-HALF. MEN AND WOMEN. 
          NUMBER ONE, WE HAVE REALLY GONE AFTER COMMUNICATION. WE HAVE GOT INSTAGRAM AN EMAIL GOING OUT. WE HAVE APPEARED ON SOME 
          [02:05:05]
OF THE LOCAL MORNING SHOWS WITH OUR RUGBY COACH WHO LOOKS LIKE HE IS STRAIGHT OUT OF CENTRAL CASTING DOING SOME PROMOTION, WHICH IS GREAT. WE HAVE GENERATED VALUING AND KIND RELATIONSHIPS UP TO THIS POINT WITH LOCAL CLAY COUNTY ENTITIES. JPS CUSTOM CARTS WILL HELP US WITH THE GOLF CARTS. A NEW ENTERPRISING CLAY COUNTY IS GOING TO BE THE OFFICIAL SOCIAL DESTINATION FOR THE EVENT AS WELL AS FOR THE JACKSONVILLE RUGBY CLUB. SO WE MOVE THAT OUT OF THE OTHER COUNTIES INTO CLAY COUNTY AND ALL THAT IS HAPPENING HERE. HOLIDAY INN EXPRESS CAME TO US LAST YEAR OR WORKED WITH US LAST YEAR WHEN EVERYTHING WAS BOOKED. YOU GUYS KNEW WHAT WE WERE UP AGAINST. 
          EVERYTHING WAS BOOKED. SO THEY ARE THE OFFICIAL LODGING PARTNER GOING FORWARD, AND THAT IS A REALLY NICE RELATIONSHIP, SO ALL THESE NICE THINGS ARE COMING UP. ONE OF THE THINGS WE HAVE GOING THIS YEAR AS WE CONTACTED MARTIN PINGALI. HE IS A GUY FROM THE UK. FROM SCOTLAND, ACTUALLY. HE WROTE A BOOK. I WILL NOT GO IN DEPTH WHAT IT IS ABOUT. YOU CAN READ IT IN THE DECK. HE GOT EMBEDDED WITH THE WEST POINT RUGBY CLUB AND HAS A GREAT TRADITION OF RUGBY. AND THAT TEAM THAT HE EMBEDDED WITH WAS THE FIRST GRADUATING CLASS AFTER 9/11. SO THEY ALL WENT FROM WEST POINT TO WAR. SO THEY ALL DID. IT IS A FASCINATING READ. IT IS A WONDERFUL READ. MARTIN IS COMING IN TO SPEAK AT THE SOCIAL. WE WILL HAVE A BOOK SIGNING AS WELL. SO THAT REALLY AMPLIFIES THIS GAME A LITTLE BIT AND HOW YOU WILL PULL THIS OFF. AND YOU HAVE THE LIEUTENANT GENERAL DAVID SWAN. WE WILL INTRODUCE HIM. H.R. 
          MCMASTER WROTE THE FORWARD. MCMASTER REPORTED TO SWAN, AND SWAN IS A RESIDENT OF THE GREATER AREA. REALLY INTERESTING. NEXT. THERE IS MARTIN. GOOD CLAY COUNTY. 
          EVERYTHING WE ARE DOING IS PUSHING THAT OUT. WE HAVE A NUMBER OF ENTITIES. WE HAVE FORMED A 501(C)(3) CALLED CHARITABLE EVENTS, NATURE. THAT USUALLY FOCUSED ON EVENTS, SPORTING EVENTS, THAT BENEFIT USE. WE HAD THE CHARITABLE EVENT. THE RUGBY CLUB. THE BOYS RUGBY. THEY ARE ALL COMING TOGETHER TO MAKE THIS THING WORK AND IMPROVE THE TEAMS AND MAKE IT HAPPEN. IT IS A GROWTH OPPORTUNITY FOR RUGBY AND FOR CLAY COUNTY. ECONOMICALLY, CULTURALLY, SOCIALLY. LIKE I MENTIONED, JUST A QUICK KNOCK ON EFFECT OF THE ANNUAL GENERAL MEETING BEING HELD. 32 GAMES. THEY HAVE EXPANDED IT. YOU CAN READ FASTER THAN I CAN TALK. ALL OF THAT IS IN YOUR DECK THERE. WE HAVE GOT A PRETTY SOPHISTICATED PUSH. WE HAVE HAD VERBAL COMMITMENTS FROM TEAMS RIGHT NOW. RIGHT NOW, WE HAVE A LOT OF THEM UP. GO AHEAD. CONSISTENT USE OF BRANDING. OUR MARKETING PLAN. TARGET AUDIENCE. ADULTS. USE IT. WE WANT TO CONTINUE TO POSITION CLAY COUNTY AT THE RUGBY HUB FOR THE REGION. COMMUNITY OUTREACH. I HAVE TALKED ABOUT MARTIN. IN YOUR DECK, WE HAVE A LINE ITEM BUDGET. WE WILL NOT GO THROUGH IT, BUT IT IS ALL THERE FOR YOU. IT'S NOT CHEAP TO PUT ALL THIS ON. THERE IS A LOT OF ADMINISTRATIVE STUFF. 
          WHAT I CALL ADMINISTRATIVE STUFF. INSURANCE AND ALL THE OTHER THINGS THAT GO ALONG WITH IT SO BE CAREFUL HOW WE SPEND THIS MONEY. IT WILL PROBABLY COST US $20,000 PLUS TO PUT IT ON. WITH THAT, I TURNED IT OVER FOR ANY QUESTIONS OR ANSWERS AND I REALLY APPRECIATE WHAT YOU DID TO GET THIS STARTED LAST YEAR. OUR BIGGER VISION, AND I HAVE TALKED WITH ALAN ABOUT THIS. AND KIMBERLY. OUR BIGGER VISION IS TO MAKE CLAY COUNTY THE HOME OF A NCAA DIVISION II CHAMPIONSHIP. 
          LET'S MOVE THE TOURNAMENT FORWARD. LET US BRING IN A NCAA CHAMPIONSHIP. WHAT YOU ARE DOING WITH PLANTATION, I WILL PLAY INTO THAT. QUESTIONS? COMMENTS? APPLAUSE? 
          >> I LIKE WHAT YOU HAVE DONE. I LIKE WHERE YOU'RE GOING WITH IT. LAST TIME WE TALKED, WE TALKED ABOUT FLORIDA-GEORGIA WEEKEND. YOU MOVED IT. WE TALKED ABOUT MALL TIGHT NIGHT EVENT. MULTI-DAY. YOU DID IT. I THINK IT WAS GOOD. 
          >> THANK YOU. >> AND THE WOMEN'S ADDITION, 
          [02:10:02]
TOO. THERE IS A GOOD FEMALE RUGBY COMMUNITY. AND THAT IS A NICE PLUS. THAT IS A NICE PLUS. HIGH SCHOOL. YEAH. 
          >> WHAT WAS THE GRAND AWARD FOR THE LAST TIME? 
          >> IT WAS A TOTAL OF $11,000. $7000 CAME OUT DIRECTION. BY THE WAY, KIMBERLY'S GROUP AND TYLER, RICH, AND PAUL AND NECKTIE AT THE FIELDS, THEY PURCHASED A GOALPOST BECAUSE WE NEEDED A GOAL POST. THE GOALPOST DID NOT ARRIVE IN THE CREW WAS GERRYMANDERED AND RIGGED UP GOAL POSTS. AND THEY WERE SPECTACULAR! THEY WERE SPECTACULAR! TWO DAYS LATER, THE GOALPOSTS ARRIVED. BUT IT WAS A LOT OF FUN. BY THE WAY, THAT STUFF TURNS THOSE GUYS ON. GERRYMANDERING AND FIGURING OUT WHERE YOU HAVE BEEN AND IT ALL WORKED OUT REALLY WELL. IT HAS 
          BEEN A GOOD PARTNERSHIP. >> ANY OTHER QUESTIONS? 
          >> FOR MANY, MANY YEARS, IT SEEMS TO BE SO UNCERTAIN IN GETTING SHIFTED AROUND. SO TELL US, WHEN YOU COME TO CLAY -- 
          >> KEVIN, CAN YOU GET IT? >> YOU KNOW, I AM USED TO A MICROPHONE. SO WE HAD A HARD TIME WITH DUE BALL, AND WE STILL DO NOT KNOW WHY. AND I HAVE MY CONNECTIONS THERE, MIKE. YOU KNOW? IT JUST NEVER SEEM TO WORK OUT. WE ALWAYS CAME IN SECOND OR THIRD OR WHATEVER. WE CAME IN HERE, KIMBERLY, YOU, YOU GUYS SUPPORTING US, PARKS AND REC, THE NICEST PEOPLE I THINK I HAVE EVER MET. THEY WILL BEND OVER BACKWARDS TO ACCOMMODATE US, AND I THINK THEY DESERVE A LOT OF CREDIT. THEY REALLY CAME THROUGH FOR US. I JUST WANTED 
          TO SAY THAT. >> I JUST WANTED TO HAVE -- 
          >> I DID MY TIME. BUT IT HAS BEEN GREAT. IT HAS BEEN REALLY 
          GOOD. >> KEVIN, I THINK YOU ARE A BIG SUPPORTER OF MOVING THIS DIRECTION AND I THINK THE BOARD FELT THAT, YOU KNOW, AS ALLEN, LAYNE, AND KIMBERLY TALKED ABOUT INSURERS, AND I KNOW KIMBERLY SAID WE ARE TRYING TO FIND OUR NICHE. AND WE MAY NOT BE AT THE TOP LEVEL OF, YOU KNOW, HIGH VISIBILITY SPORTS SO WE WORK WITH WHAT WE HAVE. YOU KNOW? I THINK WHAT YOU GUYS HAVE DONE IN A YEAR WAS PRETTY GOOD. OF COURSE, NOW, WE HAVE BRAND-NEW GOAL POSTS. SO WE HAVE MADE THE INVESTMENT AND YOU HAVE GOT TO USE IT. 
          >> THERE IS SOME GOOD TRACTION. 
          >> A COUPLE OF NIGHTS FROM BERMUDA. YOU HAD SOME BIG, IMPRESSIVE ATHLETES PLAYING TACKLE FOOTBALL. IT IS SOMETHING TO BEHOLD. AND I STILL DO NOT KNOW WHAT THEY DO IN THE SCRUMS. YOU HAVE GOT TO GET THE BALL OUT OF THEIR NIKKI PUSHING OR PULLING OR WHATEVER. IT IS A REAL FASTENING SPORT TO WATCH. I AM ALL IN FAVOR OF IT. JUST GOT TO FIGURE OUT WHAT THE DOLLARS ARE. REQUESTED 17 350. WHEN I LOOK AT THE APPLICATIONS CORE BREAKDOWN, YOU KNOW, I THINK THAT WE ARE UNDER PITCHING THAT IN TERMS OF COMMITMENT TO THE EXPANSION OF TOURISM IN CLAY COUNTY. I DO NOT THINK YOU CAN DO MORE WHAT THEY ARE COMMITTED TO DO. THEY HAVE ASKED IN TERMS OF BRINGING IN AT LEAST 50% OF THE TEAM WITH THE MARKET IN THE STATE FOR THE WEEKEND AT THIS POINT. WE WOULD DEFINITELY LIKE TO SEE THAT NUMBER GO UP. AND CERTAINLY THE ROOM NIGHTS ARE 
          GOING TO GO UP AS WELL. >> QUICK QUESTION ON THE EXPANSION OF THE EVENT. IT IS TWO DAYS. BUT YOU KNOW, THERE IS GOING TO BE MORE ATTENDEES AND STUFF. DO WE HAVE ENOUGH 
          GOALS? >> WE NEED ONE MORE. WE NEED ONE MORE SET. WE NEED MORE PADS. IF YOU NOTICE, I HAVE SOME MONEY IN THERE FOR PADS AND FIELD MAINTENANCE AND THAT 
          IS WHERE IT IS COMING FROM. >> BECAUSE WE ARE GOING TO PLAY TWO AT PLANTATION AND ONE AT THUNDERBOLT PARK. AND YOUR COMMENTS ABOUT THE INFRASTRUCTURE AND WHATNOT, THAT BEGINS TO HOLD TRUE. BY THE WAY, WHILE I HAVE GOT THE 
          [02:15:08]
MICROPHONE, YOU GUYS -- AND WHEN I SAY GUYS, IT IS GUYS AND GALS, AT SOME POINT IN YOUR DELIBERATIONS, A ONE-DAY BEER PERMIT WOULD GO A LONG WAY . THE SPONSORSHIP HELPS, TOO. 
          >> SO MUCH HAS BEEN DONE. AND THE SCOTTISH GAMES AT THE FAIRGROUNDS AS FAR AS A ONE-DAY PERMIT. AND THEN WE HAD ALCOHOL SERVED AT THE MEMORIAL DAY CONCERT WITH THE JACKSONVILLE SYMPHONY AT THE TIME. THAT IS PROBABLY SOMETHING THAT MIGHT BE ABLE TO BE WORKED ON. THERE IS GOING TO BE OTHER THINGS YOU NEED TO FILL OUT AND PUT INTO PLACE. THAT MAY BE SOMETHING THAT COULD BE TALKED ABOUT IN THE FUTURE. 
          >> I DID HAVE A QUESTION. IT LOOKS LIKE YOU GUYS DID A LOT TO TRY TO IMPROVE THE EVENT AND MAKE IT WORK FOR TOURISM. 
          MAXIMUM TOURISM DOLLARS. AND LAST YEAR BEING KIND OF THE FIRST EVENT, I THINK THIS IS A PRETTY AMBITIOUS, YOU KNOW, PROJECTION AS FAR AS WHAT YOU ALL ARE TRYING TO DO TO INCREASE ROOM NIGHTS. THE OCTOBER TIMEFRAME IS ONE AREA THAT WAS NOTED FOR A POTENTIAL AREA OF IMPROVEMENT WITH REGARDS TO THAT IS ONE OF THE ONLY OTHER WAYS BECAUSE THAT IS OUR GOAL HERE. AND YOU GUYS ARE WORKING TOWARDS THAT. OCTOBER, THAT IS A HARD COMMITMENT IN THE FUTURE OR ARE THERE OTHER DATES THAT HAVE BEEN CONSIDERED? 
          >> YES. GOOD QUESTION. IT IS A GOOD DATE. IT PRECEDES THE FULL -- FULL RUGBY IS 15 PLAYERS. THIS IS A 10S TOURNAMENT SO IT IS A BIT OF A PRESEASON TIME PERIOD AS YOU MOVE INTO FLORIDA 
          AND SOUTHEAST RUGBY. >> HOW BIG IS THAT WINDOW? 
          >> WELL, WE COULD MOVE IT. THERE IS A POTENTIAL MOVEMENT BACK. NOW, YOU GET INTO THE WEATHER AND HEAT SO IT OPENS UP A REALLY GOOD WINDOW. WILLING TO WORK. 
          >> TO ANSWER YOUR QUESTION, RUGBY HAS TWO SEASONS. THERE IS A FULL SEASON WHICH ARE FRIENDLY'S, AND FRIENDLY'S MEAN THEY DO NOT COUNT YET SO FOR THAT WHOLE SEASON, THE TOURNAMENT, PEOPLE DO TOURNAMENTS AT THAT FULL POINT OF YEAR. AND A PLACE IN FRIENDLY'S AGAINST LOCAL TEAMS TO SHARPEN THEIR SKILLS. AND A PLAYWRIGHT DUE DECEMBER AND EVERYTHING ELSE. WHEN SPRING COMES, EVERYTHING COUNTS. SO THE 32 GAMES YOU SEE UP THERE, THOSE ALL COUNTED EXCEPT FOR THE BERMUDA GAME WHICH WAS A FRIENDLY. DOES THAT HELP A 
          LITTLE BIT? >> WHAT IS YOUR PREFERRED? 
          >> THE TDC, OBVIOUSLY, WE TRY TO PRIORITIZE NEED PERIODS FOR, OBVIOUSLY, FOR HOTEL STAYS, AND OCTOBER IS A BUSY MONTH ALREADY IN CLAY COUNTY. IT TENDS TO BE EVERY YEAR. NOT ONLY IS IT A GOOD MONTH FOR YOU BUT IT IS FOR OTHER EVENTS AS WELL. MY OTHER SUGGESTION WITH WHAT YOU GUYS HAVE DONE, I WOULD ENCOURAGE TO CONTINUE TO SUPPORT, BUT I DO THINK THE FORMULA HERE AS IT WORKS OUT IS NOT COMPLETELY INACCURATE WITH THOSE NOTES TAKEN INTO CONSIDERATION. BUT I THINK WITH THE IMPROVEMENTS AND EVERYTHING THAT YOU ALL HAVE DONE, I THINK IT DOES JUSTIFY A LOT OF INCREASING AND SUPPORT TO MATCH THAT AT LEAST WITH THOSE EFFORTS. AND IF AT ANY POINT WE ARE NOTICING IN THE FUTURE THAT, YOU KNOW, THIS JUST CANNOT GO ANYWHERE ELSE, THEN I THINK THAT MAYBE MY ENTHUSIASM WOULD WANE A LITTLE BIT BUT I DO NOT SEE THAT HERE. SO I THINK I WOULD SUPPORT IT AT A HIGHER LEVEL. I WAS TRYING TO DO SOME BACK-OF-THE-NAPKIN MATH AND I CAME UP WITH SIMILAR NUMBERS TO THIS. BUT FOR THE GOOD PORTION OF WHAT YOU HAVE ALREADY DONE, I WILL PULL IT UP. NOT TO THROW A NUMBER OUT THERE, BUT MY INITIAL THOUGHT WAS IN THE $8000-$10,000 RANGE. 
          I DO NOT KNOW THAT GET YOU ANYWHERE NEAR WHERE YOU ARE BASED ON SOME OF THE FORMULAS WE ARE CONSIDERING WITH REGARDS TO GETTING YOU TO A POINT WHERE THE NON-NEED PERIOD MONTHS, WE ARE TRYING TO PUT LIMITS ON THAT VERSUS NEED PERIOD, AND WE 
          [02:20:04]
ARE NOT THERE YET IS WHAT I AM SAYING. SO THAT IS WHY I AM 
          GETTING OFF SCRIPT. >> TO RESPOND TO THAT, NUMBER ONE, THANK YOU FOR THE THOUGHT PROCESS. THEN NUMBER TWO, IF WE COULD GO TO A 10,000 LEVEL AND SAY CLAY COUNTY AS A PRESENTING SPONSOR, THAT WOULD ALLOW US TO GO TO SOME OTHER SPONSORS UNTIL THAT BREAK IN. RIGHT NOW, WE NEED SOME CASH SPONSORS, BUT IF WE HAVE YOU AS THE PRESENTING SPONSOR, WE WOULD BE HARD-PRESSED BUT MAY HAVE TO CUT SOME STUFF. HOWEVER, THAT WOULD GIVE US THE ABILITY TO CONFIDENTLY GO TO THEM AND SAY YOU ARE A PROUD PRESENTING SPONSOR. BUT YOU COULD BE A PROUD SUPPORTING SPONSOR AND WE HAVE TALKED TO AUTOMOTIVE AND 
          WE HAVE TALKED TO FINANCIALS. >> IS CLAY COUNTY BUYING HE GOALS? THE EXTRA SET OF GOALS THAT WE NEED? 
          >> PARKS AND REC IS. >> OKAY. 
          >> WE ARE FINALLY GOOD UNCLES. 
          >> YES. 
          I HAD NO IDEA THAT WAS IN THE WORKS. 
          >> RIGHT. >> WE HAVE THE PADS AND SAFETY AND INSURANCE AND ALL THAT JAZZ. WELL, I DO NOT HAVE A PROBLEM. IT IS UP TO KIMBERLY, ACTUALLY, AS FAR AS PRESENTING SPONSORSHIP AND WHAT WE REALLY NEED FROM THAT. ALSO STEPPING IN THEIR WAY IF THEY HAVE GOT SOMETHING ELSE THAT COMES UP WHERE THEY COULD BE A PRESENTING SPONSOR. 
          >> WE DO NOT MEAN TO BE A HUGE SPONSOR. 
          >> FEEL FREE. HOPEFULLY, WE HAVE GOT A COUPLE OF THOSE. 
          >> THANK YOU. THANK YOU FOR YOUR SUPPORT. 
          >> THAT WOULD BE FINE. I JUST WANT TO MAKE SURE, HEY, PLEASE MAKE SURE THAT THIS IS REIMBURSABLE. AND THERE ARE SOME THINGS IN THE BUDGET THAT THE TDC CANNOT -- IT IS NOT A PERMISSIBLE USE OF TDC FUNDS. SO WE WILL GO THROUGH THAT WITH YOU SO YOU KNOW WHAT WORKS AND WHAT DOES NOT. BUT THE CONCEPT 
          OF A SPONSORSHIP IS FINE. >> OKAY. 
          >> CAN YOU LOOK AT THAT LIST? >> THE SOCIAL IS NOT A 
          PERMISSIBLE USE. >> I AM TRYING TO THINK, IF WE GO TO 10, ARE WE WITHIN THAT? I AM SURE IT WAS 11 WHEN WE PURCHASED -- WE PROVIDED THE CALLS. IT ENDED UP BEING SEVEN IN HIS POCKET SO THIS WOULD STILL BE AN INCREASE IN HIS POCKET OR 7 TO 10 WITH THE EXTRA PAY. 
          >> YEAH. I MEAN, I HAVE NO PROBLEM WITH THE 10. ANYBODY ELSE HAVE A DIFFERENT THOUGHT? ALL RIGHT. COULD WE GET A MOTION? STEVEN, COULD YOU START US DOWN THE PATH? 
          >> I WILL OFFER A MOTION TO OFFER A GRANT OF $10,000 FOR 
          THE RUGBY CLASSIC. >> I WILL SECOND THAT. 
          >> WE HAVE A MOTION BY STEVEN AND A SECOND BY KEVIN. ANYONE ELSE? ALL IN FAVOR, PLEASE SAY AYE. ALL OPPOSE? THE MOTION 
          CARRIES, 7-0. >> I LOOK FORWARD TO YOU JOINING US FOR SOME OF THE ACTIVITIES. 
          >> I WILL KEEP YOU IN THE LOOP AND KIMBERLY WILL KEEP UP WITH COMMUNICATIONS. I URGE YOU TO LOOK INTO WHAT WE ARE GOING TO 
          DO. >> MAKE IT AS BIG AS YOU WANT 
          TO MAKE IT. >> WE ARE HAVING FUN, AND IT IS A PASSING PROJECT, SO YOU CAN REALLY SEE WE APPRECIATE IT. 
          [9.  Whistling Death 5k & 10k TDC Grant Request (K. Morgan/S. Lamb)]
          >> ALL RIGHT. SO LET US MOVE ON IN OUR AGENDA. AND WE DO HAVE 
          NUMBER 9, WHISTLING DEATH. >> YES. WHISTLING DEATH. DO YOU 
          WANT TO GO AHEAD, STEPHANIE? >> THAT IS SO FUNNY. EVERY TIME I SAY THAT, I HAVE TO CHUCKLE. 
          >> IT IS FUN, TOO. I AM SURE I.T. IS LOOKING AT MIGHT SEARCH HISTORY. WE DO HAVE THE MUSEUM OF NORTH FLORIDA. IT IS THEIR 2024 WHISTLING DEATH 5K AND 10K. IT WILL BE OCTOBER 5TH OF THIS YEAR. THEY ARE REQUESTING $3938. THEY RECEIVED A SCORE OF 40% SO THE STAFF RECOMMENDATION IS 1575. AND LAST YEAR'S GRANT 
          [02:25:16]
WAS $1500, SO IT IS AN INCREASE FROM LAST YEAR. 
          >> YES. 1575. I WOULD SAY WE GO TO $1600, JUST TO MAKE IT EASY ON THE ACCOUNTANTS. ANYBODY ELSE HAVE ANY SUGGESTIONS? 
          >> MOTION TO APPROVE $1600 FOR WHISTLING DEATH? 
          >> I HAVE TO SAY BLOOD SUGAR GETS LOW IN ALMOST ANYTHING IS 
          [10.  UFFL Weekend Warrior TDC Grant Request (K. Morgan/S. Lamb)]
LIKELY TO HAPPEN. ALL RIGHT. SO WE HAVE A MOTION AND A SECOND. 
          ANY OTHER MOTION? ALL IN FAVOR, PLEASE SAY AYE. ANY OPPOSED? THE MOTION CARRIES 7-0. ALL RIGHT. WE HAVE THE UFFL. ROLLED FOOTBALL USED TO CALL IT WHIFFLE. 
          >> I DO NOT HAVE ANY. >> YOU WILL HAVE TO STEP UP 
          YOUR GAME, LANE. >> YEAH. SO UFFL. YOU HAVE HEARD A LOT ABOUT THAT. OBVIOUSLY, TODAY, THEY WERE PART OF YOUR STUDY. OTHER TYPES OF EVENTS FOR THE NEW COMPLEX. 
          SO UFFL IS ONE OF THE PREMIER FLAG FOOTBALL EVENTS IN THE SPORTS TOURISM INDUSTRY AND THEY HOST VERY LARGE EVENTS AS YOU HEARD. A COUPLE OF WEEKS AGO IN ORLANDO. 15 PLAYERS PER TEAM. SO COMING HERE FOR THE VERY FIRST TIME INTO THE SPORTS COMPLEX. I KNOW, STEVEN, YOU MENTION IT. LAST TIME IN OCTOBER IT WAS THE FULL GEORGIA WEEKEND. SO I KNOW YOU GAIN THAT BUSINESS IN THE FIRST WEEKEND OF NOVEMBER BUT THAT LAST WEEKEND OF OCTOBER NOW BECOMES AN OPEN SLOT TO FULFILL WHEN THE FLORIDA-GEORGIA GAME MOVES A WEEK LATER. AGAIN, OBVIOUSLY, WE ARE DOING EVERYTHING POSSIBLE ON OUR END. 
          WORKING WITH PARKS AND REC TO MAKE SURE THAT WE CAN CONTINUE TO HAVE A LARGE EVENT THERE AND NOT HAVE TO BE OVERCOME BY SOME OF THE, YOU KNOW, CHALLENGES . THE POSITIVE THING IS THIS IS AN ADULT TOURNAMENT. SO UNLIKE WITH THE YOUTH, AS, COMMISSIONER, YOU MENTIONED EARLIER, SOME PARKING ISSUES -- EVENT. YOU'RE NOT HAVING HER SISTER COMING HERE. DAD HERE. 
          GRANDMA COMING HERE AS WELL. SO WE CAN CONTROL THE MESSAGING AND PROBABLY CONTROL SOME OF THE POTENTIAL CHALLENGES THAT COULD COME WITH AN EVENT LIKE THIS. THIS IS THEIR FIRST EVENT COMING HERE. THEY DO HOST EVENTS ALL OVER THE COUNTRY IN FLORIDA AS WELL. THEY ALREADY GAVE US A DATE FOR OCTOBER NEXT YEAR AS WELL IN SPRING TO HOST TWO EVENTS IN '25. I THINK WE ARE TRYING TO MAKE SURE THAT WE CAN OBVIOUSLY ACCOMMODATE FOR THIS YEAR. YOU KNOW? YOU GET CLOSE TO 100 TEAMS, AND IF YOU HAVE TO NEUTRALIZE IT A LITTLE BIT WE WILL. BUT OBVIOUSLY IT IS A GREAT OPPORTUNITY FOR THIS SPORTS COMPLEX. AND OF COURSE WE MAKE A SIZABLE IMPACT ON THE COMMUNITY AND AN IMPACT ON OCTOBER. AND OBVIOUSLY I AM OPEN FOR QUESTIONS AND 
          THOUGHTS. >> SO, LANE, THIS GROUP HAS 
          DONE THIS FOR A WHILE? >> SO LAURA MCLEAN IS THE OWNER OF UFFL. THEY HAVE BEEN AROUND SINCE 1970 WHEN IT WAS CALLED USTFL. THE ORIGINAL OWNER HAS PASSED. THE OWNER OPERATOR SINCE 2019 AND, YES, THEY DO EVENTS ALL OVER THE COUNTRY. 
          THEY WILL HAVE TEAMS FROM THE WII SNL, ALABAMA, SOUTH CAROLINA, GEORGIA, FLORIDA. SAID THEY WILL BECOME A REGIONAL OPPORTUNITY. AND AS I MENTIONED, IT IS ALL ADULTS. 
          WHAT ADULTS DO TRAVEL WITH? WIFE AND HUSBAND BECAUSE THERE IS A MEN'S AND WOMEN'S ASPECT OF IT, AND, OF COURSE, CHILDREN AS WELL BUT NOT LIKE A YOUTH EVENT WHERE IT COULD BE A MUCH LARGER PARKING AND THINGS LIKE THAT. 
          >> AND ADULTS QUITE HONESTLY SPEND MORE MONEY ON THEMSELVES. 
          >> ABSOLUTELY. ANYWHERE ELSE. HOPING THEY MAKE IT FOR THE 
          SUNDAY MATCHES. >> SO A LITTLE TEASER. WHAT I HAVE BEEN DOING A LITTLE BIT TONIGHT BECAUSE I AM TRYING TO 
          [02:30:02]
DIGEST SOME OF THE INFORMATION THAT HAS COME OUT OF SOME OF OUR GRANT CONVERSATIONS. AND CHECKING SOME OF THOSE SCORING EXAMPLES AND WHATNOT. THIS IS ONE OF THOSE ONES THAT I THINK MIGHT BE A GOOD EXAMPLE OF, YOU KNOW, A NEED FOR A CHANGE IN HOW WE APPROACH OR SCORE SOME OF THESE EVENTS. BASED ON THE OLD SCORING ALGORITHM, OBVIOUSLY DIDN'T PERFORM QUITE AS WELL WITH THIS PARTICULAR EVENT. SO I FLIPPED OVER TO SEE HOW IT DID, AND LIKELY STAFF WAS KIND ENOUGH TO USE THIS AS AN EXAMPLE IN THE NEW SCORING ALGORITHM. IT IS REALLY NEAT BECAUSE THERE ARE A LOT OF ASPECTS OF THE CEMENT THAT ARE THEN CORRELATED TO CHECKING TOURISM BOXES. WELL THIS ONE IS NOT NECESSARILY IN A NEAT PERIOD OF THE MONTH, IT DOES EMPHASIZE THE SCORING PARAMETERS DO EMPHASIZE THE ROOM NIGHTS AND ALSO THE ASPECT OF THIS EVENT. AND, THEREFORE, I THINK, WHEN WE GET TO THIS LATER, YOU SEE, IT GETS A LITTLE BIT MORE ACCURATE WITH OUR GOAL HERE ON TOURISM, AS FAR AS WHERE WE ARE TRYING TO GO FOR. SO WE WILL HAVE TO KEEP THAT IN MIND WHENEVER WE GET TO THAT CONVERSATION. I THINK THE SCORING THAT IS REPRESENTED HERE IS UNDERSTATED, I THINK, BASED ON WHAT THE GOAL IS FOR A SPORTING EVENT LIKE THIS AND TO UTILIZE THE SPORTS COMPLEX. I THINK, FOR ME, IT MAKES ME FEEL 
          JUST A LITTLE BIT BETTER. >> AND AS MENTIONED EARLIER, AND THE LAST COUPLE CONVERSATIONS, FLAG FOOTBALL IS STARTING TO BECOME MORE POPULAR. IT MAY BE IN THE OLYMPICS IN 2028. WE KNOW THERE ARE MORE HIGH SCHOOL OPPORTUNITIES FOR GIRLS AS WELL, SO THE SPORT OF FLAG FOOTBALL IS ONLY GOING TO GET BIGGER AND STRONGER AND BETTER. 
          SHOULD WE TAP INTO THAT AND CREATE A BIG PARTNERSHIP WITH UFFL SO IT THEREFORE BECOMES A VERY TURNKEY OPERATION FOR ALL 
          OF US HERE? >> THAT WEEKEND IS GOOD WITH 
          OUR HOTEL OR'S B&BERS? >> FLORIDA-GEORGIA IS IN 
          NOVEMBER. >> ALWAYS GRABBING THE HOTEL ROOMS. ALL RIGHT. ANY OTHER THOUGHTS, ANYONE? 
          >> IF I COULD BE BOLD, I GUESS THE EXAMPLE I WAS USING IT IN THE EXAMPLE SCORING WE DID WITH THE OTHER ONE HAD THE SCORE. I THINK 17 BASED ON THERE ARE TWO DIFFERENT OPTIONS, I THINK, FOR THAT ONE BUT I PUT IT RIGHT AT THE 17 AND GIVING HIS VALUE TO THOSE ROOM NIGHTS OF APPROXIMATELY $20 PER ROOM NIGHT AND THEN ALSO MEETING THE OTHER CRITERIA WITH REGARDS TO WHETHER IT IS A NEED PERIOD OR IN THIS CASE MULTIYEAR OPTIONS. 
          SO TO GET THAT SOME PERSPECTIVE, OF VALUE ON THAT , THAT IS WHERE I AM GOING TO PUT MY FAITH ONTO THAT AND I WOULD BE UNCOMFORTABLE GOING UP TO THAT LEVEL, BUT THAT IS MY 
          PERSONAL OPINION. >> JUST TEASING US? 
          >> ANOTHER PART OF THE CONVERSATION WAS PROTECTING US ON THE SECOND YEAR, SO HOW DO WE PROTECT OURSELVES ON THE 
          SECOND YEAR? >> BRINGING IT BACK SECOND AND 
          THIRD TIME? >> IT IS A MULTI-YOUR EVENT. 
          PUTTING UP MONEY BEFORE IT HAPPENS. HAD WE PROTECT 
          OURSELVES? >> I BELIEVE PART OF THAT IS WE ARE GOING TO REQUIRE VERIFIED ROOM NIGHTS AS PART OF THE GRANT AWARD AMOUNT UP TO A CERTAIN AMOUNT OF THEY DO ACHIEVE THOSE ROOM NIGHTS. THAT WAS ONE PART IN THE BIGGEST PART. JUST TRYING TO NOT PENALIZE THOSE WHO, EITHER IT IS THEIR FIRST TIME EVENT AND WE DO NOT HAVE ANY PAST ATTENDANCE TO GO OFF OF SO USING THE VERIFIED ROOM NIGHTS HELPS US WITH THAT GAP IN LIMITING THAT EXPOSURE WHICH WAS A CONCERN WE HAD PUTTING A NUMBER OUT THERE AND COMMITTING TO IT NO MATTER HOW THE EVENT GOES. 
          >> SO THIS IS ALREADY A DONE DEAL? THEY ARE NOT REQUIRING THIS? I MEAN, YOU KNOW HOW WE HAVE HAD THAT SITUATION OF IT 
          IS AN "GET IT" KIND OF DEAL. >> THEY WANT TO MAKE SURE THEY HAVE THEIR COSTS COVERED AND MAKE SURE SOME OF THE OPERATIONAL COSTS THEY ARE GOING TO NEED AS WELL FOR THAT 
          [02:35:02]
TO HAPPEN, AND FOR US TO CONTINUE TO MAKE SURE WE BRING AS BIG OF A TOURNAMENT AS WE CAN. OBVIOUSLY, THE LAST THING WE WANT TO DO IS CAP IT BY ANY MEANS. WE WANT TO BRING EVERYBODY. THERE IS A COMMITMENT, YES. HOWEVER, IF OBVIOUSLY FOR SOME REASON WE CANNOT MAKE IT A GOOD BUSINESS DECISION FOR THEM, THEN OBVIOUSLY THEY HAVE EVERY RIGHT TO SAY I AM NOT SURE WE CAN DO THIS. 
          >> IF I MAY, THE BUDGET FOR THE EVENT THAT THEY SUBMITTED IS 
          $25,060.07. >> THE TOTAL BUDGET? 
          >> THE TOTAL BUDGET FOR EXPENSES. 
          >> IS THAT ABOVE AND BEYOND THE 17 OR DOES THAT INCLUDE THE 17? 
          >> SO THEY HAVE IN THE BUDGET FOR REVENUE REGISTRATION AT $24,000, AND TDC GRANT AT 17. COMING TO $41,000. AND THEN THE 
          EXPENSES ARE AT 25. >> SO I APPRECIATE STEVEN GOING TO THE EXERCISE AND TAKING A LOOK AT HOW IT IS GOING TO BE. 
          AND WE WERE TALKING ABOUT BASED ON ROOM NIGHTS AND UP TO THE 17, HOW DO YOU DO THAT WHEN THAT IS NOT IN PLACE? 
          >> SO I THINK THAT IS MAYBE CONTINGENT. I THINK IT IS CONTINGENT ON YOUR MOTION AND WHAT YOU REQUIRE. THAT MAY BE DIFFERENT THAN THE GUIDELINES THAT CURRENTLY EXIST. 
          >> AND, OBVIOUSLY, THAT WAS FOR CONTEXT. I AM NOT SAYING WE ARE BASING, OBVIOUSLY, ALL OF OUR GRANT AWARDS ON A NEW STANDARD FOR SPORTS GRANTS AND THINGS LIKE THAT, BUT ESSENTIALLY JUST TO TRY TO ADD CONTEXT AS TO WHY THERE IS SUCH A BIG DIFFERENCE BETWEEN HOW THIS IS SCORED CURRENTLY AND THE GRANT REQUEST 
          AMOUNT. >> WELL, WE CERTAINLY HAVE THE MONEY. LA CROSSE WAS $30,000. SO WE JUST GAVE RUGBY $10,000. 
          AND SO WE DO HAVE THE 17. IT IS NOT LIKE WE ARE DIPPING INTO IT FOR FUNDS TO HANDLE THIS. I THINK THIS SOUNDS LIKE WE MAY HAVE TWO OR THREE EVENTS OF THIS NATURE DURING THE COURSE OF THIS YEAR AND IT IS UP TO US FOR STAFF AND OTHER THINGS TO MAKE SURE THEY ARE TAKING CARE OF. I THINK THIS IS WHAT WE 
          HAVE BEEN LOOKING FOR. >> RIGHT. WE AGREE WITH THAT, AND ALLEN AND I HAVE DONE A REALLY GREAT JOB OF SHARING A 
          RELATIONSHIP WITH UFFL. >> YEAH. I THINK THE QUESTION IS AND KEVIN INDICATED HAD WE LOCK THEM IN FOR THE NEXT YEAR? 
          >> I ALREADY HAVE A DATE FOR OCTOBER OF '25. AND, LIKE I SAID, WE ARE TALKING ABOUT A SPRING DATE AS WELL WHICH WE PHENOMENAL. SO THOSE ARE IN THE WORKS. SO THEREFORE BEFORE I EVEN ASK, I WAS GIVING A OCTOBER 2025 DATE BECAUSE THEY ARE ALREADY DOING THEIR FALL OF '25 SCHEDULE. SO I ALREADY 
          RECEIVED THAT. >> THE OTHER THING THAT DOES IS IF THEY ARE AS BIG A DOG AS YOU SAY IN THE SHOW IS IT WILL ATTRACT OTHER PEOPLE'S ATTENTION. UFFL JUST, YOU KNOW, 
          DID A TOURNAMENT IN CLAY. >> AND IT ALSO DOES A GREAT SERVICE TO BE ABLE TO TAKE IMAGES, PICTURES, AND BROADCAST THAT TREMENDOUSLY THROUGHOUT OUR INDUSTRY. I CAN SEE THEY JUST HAD A TOURNAMENT IN CLAY COUNTY THAT HAD 60, 70, 80 TEAMS. WE GET TO 1000 OR SO COMPETITORS AND ATTENDEES. THEN OBVIOUSLY IT MAKES -- I CAN NEVER SAY IT MAKES ANYTHING EASIER, BUT IT DEFINITELY HELPS WHEN WE HAVE THIS FACILITY THAT, ALBEIT, THERE MAY BE SOME THINGS WE HAVE TO WORK THROUGH, WHICH WE WILL, BUT NOW WE CAN SHOW EVERYBODY THAT WE BUILT 
          THIS THING AND HERE WE ARE. >> THAT'S RIGHT. 
          >> THAT IS WHY WE DO THIS. >> MY QUESTION IS, I THINK WITH THE 1300 ATTENDEES, IT WORKS AT THE SPORTS COMPLEX. NOW, ON YOUR TWO, IF IT IS VERY SUCCESSFUL IN YEAR ONE, WHAT DO THEY ANTICIPATE THE GROWTH IN YEAR TWO, AND WHAT WE -- WHAT 
          THEY OUTGROW US? >> I DO NOT THINK THEY WILL OUTGROW US BECAUSE WE, I THINK, HAVE THE CAPABILITY OF KIND OF 
          [02:40:05]
CAPPING WHERE WE NEED TO CAP. IT COULD ALSO BE SOMETHING THIS YEAR WHERE WE ARE WORKING WITH KIMBERLY AND WORKING WITH, YOU KNOW, THE PARKS AND REC. OF COURSE, MY NEXT YEAR IN OCTOBER, MAYBE WE HAVE SOME ADDITIONAL PARKING SPOTS. MAYBE WE HAVE SOME OF THESE THINGS. THAN IT CONTINUES ON THIS ELEVATION OF MOVING FORWARD. SO I THINK IT IS PREDICATED ON US ON WHAT DO WE FEEL IS THE RIGHT, COMFORTABLE NUMBER OF TEAMS? WE HAVE ALREADY BEEN TOLD WE CAN GET A MINIMUM OF 50. AS MUCH AS 130. SO WE ARE TRYING TO MAKE SURE OBVIOUSLY WE DO NOT DO ANYTHING THAT WILL RUIN THE EXPERIENCE FOR THE FIRST YEAR THAT WOULD DETER US FROM THE FOLLOWING YEARS, SO THAT IS WHAT THE THREE OF US WILL DO TO CONTINUE TO MONITOR THAT TO MAKE SURE THAT EVERYTHING CAN BE HANDLED PROPERLY. YOU KNOW? TO ENSURE, OBVIOUSLY, SUCCESS. THANK YOU. 
          >> I MEAN, I AM READY TO MAKE A MOTION AND SUGGEST WE MAKE A MOTION TO COVER THE FULL 17. NOT HEARING WHAT STEVEN HAD TO SAY EARLIER. I DO NOT LISTEN WHEN HE TALKS. BUT I THINK THIS WILL BE A HOME RUN FOR US ON A WEEKEND WHEN HOTELS HAD AN OPPORTUNITY IN TOWN AND WE CAN FIND SPOTS FOR EVERYBODY AFTER OUR DAY'S PLAY AT THE SPORTS COMPLEX. 
          >> I AGREE. >> I WILL MAKE A MOTION TO GRANT AN AWARD OF $17,000 FOR THE FULL AMOUNT FOR THE UFFL 
          WEEKEND. >> I WILL SECOND. 
          >> OKAY. WE HAVE A FIRST FROM STEVEN AND A SECOND FROM DEBBIE. ANY FURTHER DISCUSSION? I DO HAVE A QUESTION, LANE. HOW DO THEY WORK IT WITH THEIR FOLKS FOR HOTEL STAYS? 
          >> WE WOULD WORK WITH OBVIOUSLY THE LOCAL HOTELS TO GET IT SET UP FOR THEM. NOW, THAT WILL START TO GO IN PLACE NOW AS WE START TO CONFIRM, YOU KNOW, THAT THE EVENT WILL GO FORWARD. 
          >> ALL RIGHT. >> SO WE WILL WORK ON THAT. 
          >> ANY OTHER DISCUSSION ITEMS? ALL IN FAVOR, PLEASE SAY AYE. 
          ANY OPPOSED? THE MOTION CARRIES, 7-0. THANK YOU, ALAN. 
          [11.  TDC Event Marketing Grant Subcommittee Report (S. Kelley)]
ALL RIGHT. AND, NOW, THE AFOREMENTIONED STEVEN KELLEY WHO I COULD LISTEN TO AGAIN. WE ARE DISCUSSING THE TDC EVENT MARKETING GRANT SUBCOMMITTEE REPORT. THAT IS A BIG TITLE 
          THAT YOU GUYS CARRY AROUND. >> AND ON THAT NOTE, I WILL ACTUALLY LET KIMBERLY'S TEAM TO THE PRESENTATION AND THEN I WAS GOING TO ADD ADDITIONAL CONTEXT. IN THE LAST MEETING, THINGS HAVE CHANGED SO MUCH AROUND HERE WITH THE ADDITIONAL STAFFING AND EVERYTHING LIKE THAT. SHE HAS GOT A REALLY GREAT TEAM AND HAS GOT A LITTLE BIT MORE FIREPOWER FOR AS FAR AS WHAT WE HAVE GONE THROUGH. I THINK WAVES OF SUPPORT AS FAR AS WHAT THERE WAS FROM WHEN THIS PROCESS STARTED UNTIL NOW SO A LOT OF THIS WORK HAD TO GET DONE IN THOSE PARTICULAR MEETINGS BACK IN THE DAY. A LOT OF WORK GOT DONE IN SOME OF THOSE GRANT COMMITTEE MEETINGS. BUT NOW WE ARE BENEFITING FROM THE WORK TAKEN OUT OF THAT MEETING. NOW, I AM DONE AND HAVE THIS GREAT PRESENTATION BASED ON THE NOTES OF THE MEETING SO I WILL ALSO BE SITTING BACK AND OBSERVING THIS HASWELL, TOO. WITH YOU GUYS. AND IF YOU HAVE ANY QUESTIONS, HOPEFULLY WE ARE GETTING CLOSER AND CLOSER TO ADDRESSING ALL OF THE ISSUES. AND I DID NOT MEAN TO IT IS TOO FAR AHEAD OF TIME 
          EARLIER. >> IT WAS VERY RELEVANT. THANK YOU, STEVEN. SO ONE OF THE THINGS THAT CAME UP -- SO BEFORE WE JUMP INTO THE PRESENTATION, THERE WAS GREAT CONVERSATION. AND WE HAVE ACTUALLY TRIMMED THE OPTIONS FOR GRANTS. I WENT TO MAKE IT VERY CLEAR WHEN WE GO THROUGH THIS PRESENTATION THAT THE EVENTS THAT WERE FORMERLY CLASSIFIED AS SIGNATURE EVENTS, WE WILL BE HAVING SEPARATE CONVERSATIONS SO THAT WE CAN SEE WHAT TYPE OF SUPPORT IS A BETTER FIT BASED ON THEIR PRODUCTION AND THEIR NEEDS. AND WHAT OUR NEEDS ARE, TOO. IT MAY BE BETTER FOR US TO BE A SPONSOR OF AN EVENT. OR TO CREATE SOME SPECIAL MARKETING AGREEMENT THAT IS A BETTER FIT AS LONG AS THEY ARE TRUE TO THE 
          [02:45:05]
MISSION OF THE TDC. SO WE WILL BE BRINGING THAT BACK TO YOU. 
          RIGHT NOW THERE ARE ONLY TWO. THOSE SIGNATURE EVENTS HAVE KIND OF BEEN TAKEN OUT OF THIS CONVERSATION. OKAY? SO WE WILL MOVE FORWARD WITH THE PROPOSED GRANTS. IF YOU HAVE A SPECIAL EVENT GRANT, WE WILL GIVE YOU TWO OPTIONS FOR THAT TO CONSIDER. WE HAVE A SPORTS EVENT GRANT. THERE WILL BE TWO OPTIONS FOR YOU TO CONSIDER WITH THAT. AND I THINK STEPHANIE HAS COME UP WITH A BRAND-NEW BETTER NAME FOR THE TDC EVENT SUPPORT SERVICES, WHICH IS -- OH. WE WILL GET 
          INTO IT. OKAY. >> SHE DOES NOT WANT TO GIVE IT 
          AWAY. >> I KNOW. SHE HAD SOME FUN CONVERSATIONS ABOUT IT. SO GOING FORWARD, THE NEED PERIOD I WANT TO REMIND YOU IS JANUARY, FEBRUARY, JUNE, JULY, AUGUST, SEPTEMBER, NOVEMBER, AND DECEMBER. THOSE ARE WHAT WE CLASSIFY AS THE NEED PERIOD. AGAIN, THAT IS LOOKING AT HOTEL OCCUPANCY REPORTS. FEBRUARY, IT DEPENDS ON THE YEAR. AND SOMETIMES IT IS A SPLIT. LIKE THE BEGINNING OF FEBRUARY IS HARD AND THE END OF FEBRUARY GETS BETTER. BUT IT GENUINELY IS IN THAT PERIOD. WE WANTED TO MAKE SURE THAT WE SET A MAXIMUM AWARD AMOUNT FOR THESE GRANTS, SIMPLY BECAUSE THERE IS -- THERE IS LIMITED FUNDING. YOU KNOW? WE DO NOT WANT THAT TO LIMIT OPPORTUNITIES. SO THAT IS REALLY THE PURPOSE BEHIND TODAY'S CONVERSATION. SO OPTION 1. AND I DO WANT TO MENTION THAT STEPHANIE AND SAMANTHA BOTH WENT THROUGH SOME FACILITATION TRAINING. AND SO THEY WILL BE HELPING YOU ALL COME TO A CONSENSUS IF YOU LIKE. WE DO HAVE SOME METHODS FOR DOING THAT. SO PUTTING THAT TRAINING TO USE. SPECIAL EVENT OPTION 1. THIS LOOKS AT THE MAXIMUM GRANT AWARD OF $5000, AND IT REALLY TAKES INTO ACCOUNT FIVE DIFFERENT ASPECTS OF THE EVENT. DOES IT CONTRIBUTE TO THE QUALITY OF LIFE? FOR CLAY COUNTY RESIDENTS AS WELL AS THE REGION? DOES IT SUPPLY ECONOMIC IMPACT? SO WE WOULD AWARD $1000 FOR EACH OF THESE FIVE. BRAND ALIGNMENT. IS IT IN ALIGNMENT WITH CLAY COUNTY'S BRAND AND DOESN'T BRING RECOGNITION TO THAT BRAND? IS IT IN A NEED PERIOD, AND DOES THAT EVENT GENERATE A MINIMUM OF 100? THEY WOULD GET A MINIMUM OF $1000 FOR THAT. 
          THEY WOULD BE ABLE TO REACH THAT MAXIMUM AWARD. THAT IS OPTION ONE. OPTION TWO IS AGAIN A $5000 MAXIMUM AWARD. BUT FOR THE FIRST FIVE YEARS, WE WOULD BE WILLING TO OFFER $1000 TO EVENTS SO THEY CAN GO OUT AND FIND OTHER SPONSORS FOR THAT. 
          THE SECOND COMPONENT IS A $3000 AWARD FOR GENERATING THAT MINIMUM 100 ROOM NIGHTS. AND THEN YOU GET $1000 FOR BEING IN THE NEED PERIOD. WE ALSO HAVE SOME EXAMPLES. SO WE HAVE SOME EXAMPLES IN YOUR PACKET. IT LOOKS LIKE THIS. SO THE ONE WE DID WAS THE CHILI COOKOFF AS AN EXAMPLE. THAT EVENT IS HELD IN NOVEMBER DURING VETERANS DAY WEEKEND. THEY HAVE 10,000 ATTENDEES ON AN ANNUAL BASIS AND HISTORICALLY TO HAVE GENERATED BETWEEN 100 AND 150 ROOM NIGHTS FROM CHILI TEEN COMPETITORS. THE MOST RECENT GRANT AWARD WAS $3500 FOR THIS 
          [02:50:05]
A SPECIAL EVENT OPTION ONE. THEY WOULD RECEIVE UP TO $5000. 
          AND IN BOTH OPTIONS. UNTIL YOUR SIX FOR OPTION TWO AND THEN THEY WOULD RECEIVE ONE. THE HELLCAT RACE IS ANOTHER ONE THAT WE PUT INTO THE SYSTEM. I AM SORRY. IT WAS PROBABLY WHISTLING DEATH. I GOT MY RACES MIXED UP. THEY HAVE 500 RUNNERS WITH IDENTIFICATIONS FROM ALL 50 STATES. HISTORICALLY, NO ROOM NIGHTS HAVE BEEN GENERATED OR THEY HAVE NOT BEEN ABLE TO TRACK THEM. THE MOST RECENT AWARD WAS FOR $1500 UNDER SPECIAL EVENT OPTION ONE. THEY WOULD RECEIVE $1000. AND UNDER SPECIAL EVENT OPTION TWO, THEY WOULD RECEIVE UP TO $1000 UNTIL YEAR SIX WHEN THEY WOULD NO LONGER BE ELIGIBLE UNLESS THEY 
          GENERATED 100 ROOM NIGHTS. >> AND IF I COULD, TOO, THAT PIECE OF THE -- AFTER THE FIVE YEARS OF CERTAIN SUPPORT FALLING OFF, THAT IS HOW I THINK WHEN WE TOOK THE SIGNATURE EVENTS OUT OF THE MIX, WE REALLY HAD A HARD TIME COMING UP WITH AT OUR LAST MEETING SITTING DOWN WITH FIVE DIFFERENT GRANT PROGRAMS. WE HAVE TO TRY TO MAKE SURE THAT EVERYTHING WAS NOT ALL BEING SCORED BY THE SAME MEASURE BECAUSE WE HAD SOME VERY DIFFERENT THINGS. TAKING THOSE OUT MADE IT POSSIBLE FOR US TO CONSOLIDATE. WE ARE TECHNICALLY CONSIDERING BETWEEN TWO DIFFERENT TYPES. AND IT IS STILL CAPTURING WHAT ONE OF THE INTENSE WAS WE WANTED TO DO. 
          THESE SMALL STARTUP COMMUNITY EVENT-TYPE THINGS. WE WANTED TO FIND A MEASUREMENT FOR THEM. IF THEY ARE NEVER GOING TO ACHIEVE ROOM NIGHTS, THIS KIND OF HELPS USHER THEM INTO A NEW CATEGORY, WHICH IS KIND OF THE SUPPORT. THE TDC SUPPORT OPTION, WHICH AFTER FIVE YEARS THEY ARE STILL NOT PRODUCING ROOM NIGHTS. AND ESSENTIALLY THAT SUPPORT FALLS OFF AND THEN WHAT THEY ARE IS THEY ARE GETTING THE VALUE OF THE TDC SUPPORT AND BACKUP. SO THIS IS ESSENTIALLY A PATHWAY FOR THOSE TO SETTLE INTO THAT. 
          WE ALSO HAVE WHAT IS SORT OF AN INCUBATOR FOR WHAT IS HOPEFULLY ROOM NIGHT GENERATION IN THIS FORMAT THAT WE HAVE NOW OR ARE 
          CONSIDERING. >> SO DO YOU ALL HAVE ANY QUESTIONS ABOUT THE SPECIAL EVENT PORTION? OR SUGGESTIONS 
          OR DISCUSSION? >> OPTION ONE, OPTION TWO, YOU DO NOT PICK? I AM CONFUSED. WE JUST DECIDE WHICH ONE WE LIKE? OKAY. AT THE END WE GOT THE WHICH ONE AND DECIDE WE LIKE. 
          OKAY. >> SO I WILL GO AHEAD AND PRESENT THE SPORTS. THE SPORTS THING. THEN WE WILL COME BACK TO DISCUSSION FOR YOU ALL. OAY. SO FOR THE SPORTS, THE SPORTS EVENT OPTION ONE IS SPECIAL CONSIDERATION FOR MULTIYEAR DEAL. MAXIMUM AWARD OF $10,000 BASED ON $20 PER VERIFIED ROOM NIGHT. AND THIS IS FOR THE NON-MAINE PERIOD. IF THEIR EVENT IS IN OCTOBER OR IF THEIR EVENT IS IN, YOU KNOW, APRIL, THEY ARE ONLY GOING TO -- THEIR MAXIMUM AWARD CAN BE $10,000. THE OTHER OPTION IS A MAXIMUM AWARD OF $20,000 BECAUSE THEIR EVENT IS IN A NEED PERIOD AND I WOULD STILL BE BASED ON THE $20 PER VERIFIED ROOM SO THAT IS OPTION ONE. IT IS ALL ROOM NIGHT-DRIVEN. OKAY? OPTION TWO HAS A SLIDING SCALE FOR ROOM NIGHTS GENERATION. AND IT IS STILL BASED ON THAT VERIFIED ROOM. WE HAVE A FORUM IN THE APPLICATION WHERE IN THE POSTEVENT REPORT THEY WOULD ACTUALLY TRACK AND TURN IN THOSE TRACK NUMBERS, AND THEIR REIMBURSEMENT WOULD BE BASED UPON THE VERIFIED ROOM NIGHTS. 
          IN OPTION TWO, THAT IS A SLIDING SCALE. AS YOU SEE THERE, THE VENUE RENTAL COULD BE UP TO $10,000. YOU ALL WOULD OF COURSE HAVE THE CHOICE TO ONLY DO THE VENUE RENTAL IF YOU WANTED TO. AND THEN THERE IS A $2500 AWARD FOR IT BEING A MULTI-DAY EVENT. SO IN THIS CASE, IT COULD STILL BE $22,000. $22,005 WOULD BE THE MOST THAT ANYONE COULD GET IN 
          [02:55:06]
OPTION TWO, QUITE FRANKLY. IT DOES NOT. 
          >> WELL, SO IT IS ROOM-BASED. IF THERE IS A HEAVY NEED, THEY ARE NOT GOING TO GET THE ROOMS. THEY ARE NOT GOING TO GET THE GRANT FOR THE AMOUNT. NOW, IN THE MULTI-DAY EVENT, DID THEY JUST GET THE $2500? NOT JUST $2500 PER DAY OF THE EVENT? 
          >> IT WAS JUST GOING TO BE THE $2500. RIGHT NOW, IT WAS JUST GOING TO BE THE $2500 TO ENCOURAGE THOSE MULTI-DAY 
          EVENTS TO DRIVE ROOM NIGHTS. >> AND THIS IS ONE I THINK FROM OUR LAST MEETING WE HAVE HERE WITH EVERYONE. I BELIEVE THAT VENUE RENTAL CONVERSATION DID COME UP SO THIS OPTION TWO, I LIKE HOW THE NEED PERIOD OPTION OF THE OPTION ONE FOR THE SPORTING EVENTS IS LIKE A I DO LIKE THAT WE ARE SETTING THE PRESIDENT AND THE MAXIMUMS ON THAT ONE BUT THIS ONE HAVING THE VENUE RENTAL, AND THIS IS KIND OF A DRAFT OF WHAT WE ARE HOPING AND THIS IS MORE FEEDBACK FROM YOU ALL IF YOU WOULD HAVE MORE ADVICE ON THAT AND IF THERE IS A WAY TO STILL INCLUDE A VENUE RENTAL OPTION. THAT IS SOMETHING TO CONSIDER BUT I LIKE THE SIMPLICITY OF THE FIRST OPTION. 
          >> AND THEN FOR THOSE EXAMPLES, WE HAVE UFFL. THAT EXAMPLE IS IN OCTOBER. 2010 ATTENDEES. 250 ROOM NIGHTS. THEIR MOST RECENT GRANT WE HAVE ALL JUST AWARDED THEM AT $17,000. AND THEN THE OPTION ONE SPORTS EVENT WOULD BE UP TO $10,000 BECAUSE IT IS IN A NON-NEED PERIOD. BUT YOU WOULD HAVE -- YOU COULD GIVE CONSIDERATION FOR A MULTIYEAR DEAL. AND IN OPTION TWO WOULD BE UP TO $17,500 BASED ON THEIR HISTORICAL ROOM NIGHT PRODUCTION. ROUND NET IS ANOTHER EXAMPLE. THEIR EVENT WAS IN JUNE. THEY ARE ESTIMATING 200 TO 300 COMPETITORS HISTORICALLY. AND THEY HAVE DONE 50 TO 100 ROOM NIGHTS. THE MOST RECENT AWARD WAS -- THEIR VENUE RENTAL -- THAT $3700 AND SOME CHANGE. UNDER OPTION ONE, IT WOULD BE $2000 IF 100 ROOM NIGHTS REGENERATED. OPTION TWO IS UP TO $3500, PLUS THE VENUE RENTAL IF 100 ROOM NIGHTS REGENERATED. 
          SO ANY OTHER QUESTIONS ON THE SPORTS GRANT? 
          >> SO LOOKING AROUND AGAIN, THE VENUE RENTAL? 
          >> SO THEIR VENUE RENTAL WAS $4000. 
          >> SO WE GAVE THEM $3750? SO UNDER THE NEW PLAN, IT WOULD BE UP TO $3500 BASED ON ROOM NIGHTS PLUS THE VENUE RENTAL SO THEY COULD GET ANOTHER $4000, SO THAT WOULD GIVE THEM $6000 
          OR MORE? >> OR YOU COULD CHOOSE TO JUST 
          GIVE THEM THE VENUE. >> WHEN THEY GO TO, SAY, PLUG IN ALL THESE THINGS, OH, I CAN ACTUALLY GET UP TO THIS AMOUNT. 
          THEY ARE JUST PLUGGING IN THEIR NUMBERS AND THIS IS WHAT THEY GET. NOT THEY CANNOT GO UP, OVER, AND ABOVE. 
          >> NO. THE MAXIMUM AWARD IS SET. 
          >> SO IT WILL BE ESSENTIALLY THEIR ESTIMATE AS TO WHETHER THEY WILL GET NUMBER OF ROOM NIGHTS AND WHAT DO WE DO IF 
          THEY DON'T GET THEM? >> THEN WE DON'T PAY THEM FOR IT. WE PAY THEM PER VERIFIED -- 
          >> A LOT MORE ACCOUNTING AND NUMBERCRUNCHING? 
          [03:00:05]
          >> SO THAT IS AS GOOD AS IT IS. RIGHT? AND THAT IS AS GOOD AS KEVIN'S PEOPLE RESPONDING BACK? BUT WE HAVE TO PUT THE WELLNESS ON THESE GUYS TO GET THAT. IF THEY HAVE TO GO KNOCK ON DOORS TO GET IT, IT IS VERY IMPORTANT BECAUSE IF NOT IT PUTS A WORK BACK ON YOU GUYS. BUT I CANNOT GET IT. AND THEY CAN SAY THEY HAD 100 ROOM NIGHTS. RIGHT? THAT IS ALWAYS THE KEY. REALLY UNDERSTANDING AND GETTING THE FEEDBACK FROM THE HOTEL AND SAYING THEY GOT IT. 
          >> RIGHT. THIS DEFINITELY ENCOURAGES THE STATE TO PLAY. 
          THE MENTALITY. YOU KNOW? OFTEN IN REGISTRATIONS, THEY ARE LIKE WHAT HOTEL ARE YOU? WHAT HOTEL ARE YOU STAYING AT? 
          >> RIGHT. >> SHOW US YOUR ROOM KEY. SHOW US YOUR RECEIPT OR SOMETHING SO THAT YOU PLAY. THOSE ARE KIND 
          OF BECOMING MORE THE STANDARD. >> IT IS VERY JACKSONVILLE. AND WE HAVE GOT TO GET THERE. WE HAVE GOT TO SHOW WE ARE CALCULATING THE BEST VERSION OF THEM BRINGING IT IN. 
          >> RIGHT. >> AND I DO THINK I AGREE WITH THAT, TOO. I AGREE IT ALSO PUTS AN EMPHASIS ON THESE ORGANIZERS WHO ARE BRINGING THESE TO US TO -- NOT TO OVERESTIMATE OR TO TRY TO ACCURATELY ESTIMATE SO THEY ARE BASING THEIR BUDGETS EVERYTHING ON AND ON A NUMBER THAT THEY ARE NEVER GOING TO REACH. SO I THINK THIS IS GOOD. I THINK IT IS GOING TO HEIGHTEN THEIR OPERATIONS IN FISCAL RESPONSIBILITIES AS WELL, TOO. 
          BUT ONE OF THE MAIN REASONS WE WANTED TO TIE IT TO VERIFY IS BECAUSE WE ARE NOT PUTTING AS MUCH TDC DOLLARS AT RISK. YOU KNOW? IF SOMEONE COMES AND THEY REALLY HAVE A PASSIONATE PITCH HERE AND WE REALLY WANT TO GET BEHIND IT OR AT LEAST HAVE SOMEWHAT OF A MAXIMUM EXPOSURE WHETHER IT IS TO THE MAXIMUM OR THAT NEED PERIOD OR NOT NEED PERIOD OR WHETHER WE DECIDE NOT TO USE THAT OPTION, WE WILL BOTH BE BASING IT ON ROOM NIGHTS. WE ARE AT LEAST CAPPING HOW MUCH THEY ARE EXPOSED ON EACH EVENT, ESPECIALLY IF IT IS A NEW EVENT AND THEY ARE NOT PENALIZED FOR IT BEING THEIR FIRST TIME EITHER. IT IS ESSENTIALLY HOW YOU PERFORMED THAT IS GOING TO GO WITH OUR NEW FACILITY THAT WE HAVE OUT THERE. WE ARE GOING TO HAVE MORE AND MORE OF THESE TO CONSIDER. SO IS THIS GRANT PROCESS WENT ON, WE HAVE TO TAKE THAT IN CONSIDERATION TO THE REQUESTS. THEY ARE NOT GOING TO GO DOWN SO WE NEED TO FIND A WAY TO AT LEAST PUT IN A LIMIT OR LIMIT THE EXPOSURE AND RISKS WE MAY HAVE AND WE ARE GOING TO MEET A LOT OF NEW FACES AT THIS PODIUM. AND ALLEN AND THEM ARE GOING TO BRING A LOT OF NEW FACES SO THERE HAS GOT TO BE SOME WAY TO MAKE SURE THAT WE ARE NOT JUST -- EVERY SINGLE ONE IS NOT LIKE AN ABSTRACT WHERE WE ARE COMING UP WITH THE AMOUNTS. 
          >> AND I DO WANT TO SAY WITH AIRSTREAM VENTURES BEING INVITED ON TWO ACES, THAT IS A BIG DEAL. AND IF WE DO ENTERTAIN THE OPTION OF HOSTING A USA-SANCTIONED EVENT, THEY ARE PROBABLY GOING TO NEED MORE THAN OUR MAXIMUM $20,000. SO KEEP IN MIND THAT THE ASK IS ONLY GOING TO BE IF IT WILL PRODUCE AND IF IT IS WARRANTED. 
          >> IT IS THE MOST CLEAR. DO YOU ALL HAVE AN OPINION ON WHAT YOU LIKE BETTER BECAUSE I THINK I HAVE KIND OF FRAME RELATED WHAT I THINK AND WOULD BE GLAD TO SHARE THAT. BUT I DO NOT KNOW WHAT IS THE NEXT STEPS AND IF YOU ALL HAVE A THOUGHT? 
          >> NO. WE WOULD LOVE TO HEAR FROM YOU ON. WHAT YOU'RE 
          ASKING US. >> I MEAN, YOU PUT THIS TOGETHER SO YOU ALL LIVE IN THIS WORLD. I THINK I LIKE SPECIAL EVENTS OPTION ONE. I WILL SAY THAT. AND I LIKE SPORTS EVENTS OPTION TWO. WE HAVE SPORTS EVENTS OPTION TWO. 
          WE HAVE NOT REALLY USED IT. >> THAT MADE IT EASY. THANK 
          YOU. >> AS I HAVE ALWAYS SAID, I THINK THE COMMITTEE WORKED REALLY HARD TO COME UP WITH THE PROGRAM AND PROGRAMS. I GUESS WE WILL SEE HOW THEY WORK. I AM ALWAYS CONCERNED THAT WE MAKE THINGS THAT WE THINK ARE EASIER AND THEN THEY ARE MORE COMPLICATED. FOR EXAMPLE, IF MR. UFFL FOR COCOA BEACH DECIDES HE WANTS TO BRING THE TOURNAMENT HERE AND WE HAD THEM OFF WITH ONE OF THESE THINGS AND THAT IS NOT SOMETHING HE IS WILLING TO DO, HE COULD TAKE 
          [03:05:02]
HIS TOURNAMENT ELSEWHERE. THE COMMITTEE COMMISSION, AN OPPORTUNITY TO WIGGLE OUT OF THAT. TO BE ABLE TO ADD IT, 
          WHAT WOULD THE RATIONALE BE? >> THIS IS A COMMON -- THE VERIFIED ROOMMATE IS BECOMING A COMMON PRACTICE ESPECIALLY IN 
          FLORIDA. >> MORE SO THAN IT USED TO BE. 
          >> I AGREE. IT IS LIKE ALL THE OTHER CITIES ARE KIND OF DOING THIS. AND I HEAR YOU. WE WILL END UP LIKING SOMETHING AND WANT IT AND HOW WE KIND OF BROKE OUT OF OUR PERFECT LITTLE SITUATION. BUT I FEEL LIKE WE HAVE GOT TO FALL IN LINE TO SOMETHING BECAUSE IT IS GOING TO JUST KEEP COMING. BUT IT IS A COMMON PRACTICE IT EVERY OTHER COUNTY, AND I THINK YOU ALL DID A LOT OF RESEARCH ON THIS OR THE CITY OR WHOEVER IS GIVING FUNDING HAS KIND OF THIS SAME FORMAT. CORRECT? 
          >> SO IF I CAN, TOO, PART OF THE CHALLENGE OF THIS SPORTS FACILITY THAT THE COUNTY HAS AND CAN MARKET, ONE OF THE CHALLENGES THEY HAD IS IT IS GOING TO CREATE A WHOLE BUNCH OF OPPORTUNITIES FOR NEW EVENTS LIKE WE TALKED ABOUT. AND IF ALL OF THEM WERE APPROACHED IS KIND OF LIKE A ONE OFF OR WERE THEY DID NOT HAVE A MAXIMUM, IT MAKES IT REALLY DIFFICULT FOR KIMBERLY'S TEAM, OR THIS IS HOW I VIEW IT ANYWAY. HOW DO WE ESTIMATE WHAT THE BUDGET DOES LOOK LIKE? IF WE ARE TRYING TO CREATE A GRANT BUDGET PER YEAR, HOW DO WE EVEN SEE THE -- WE COULD LOOK AT IT NOW AND SAY THEY COULD HOST THIS MANY EVENTS TIMES THIS MAXIMUM OR FOR A NEED PERIOD VERSUS NOT NEED PERIOD. WE COULD START TO ESTABLISH AN ESTIMATED BUDGET RATHER THAN THIS ONE IS REALLY NEAT. WE WILL DO $27,000 FOR THAT ONE. I REALLY LIKE THIS ONE BECAUSE IT DOES THIS OR THAT. I THINK IT WILL MAKE IT VERY CHALLENGING GOING FORWARD TO SET UP A BUDGET, STICK TO IT, AND HAVE TO SUPPLEMENT FROM OTHER BUCKETS OR SOMETHING LIKE THAT WHEN IT COMES TO GETTING WOOED BY ONE EVENT IN PARTICULAR. MAYBE WE WILL STILL HAVE THAT OPTION IF IT IS UNDER EXTRAORDINARY CIRCUMSTANCES. 
          BUT I DO THINK THIS GETS US THERE. IN REGARDS TO THE OPTIONS, FOR MY OPINION, I DO KIND OF LIKE THE OPTION TWO ON THE SPECIAL AND THE ONLY REASON FOR THAT AS I THOUGHT IT ADDED EMPHASIS TO -- IT ADDED MORE EMPHASIS. AND THAT WAS MY ONLY THING IS SOME OF THE OTHER THINGS ON THERE WERE OBVIOUSLY LIKE MARKETING BUZZWORDS. THEY ALL HAVE EQUAL VALUE SO THAT WAS MY ONLY OPINION ON THE SPECIAL EVENTS. OTHERWISE, I THINK THEY BOTH DO A GOOD JOB, AND I LIKE THE FIRST FIVE YEARS ASPECT OF THE SECOND ONE SO I THINK BOTH OF THEM DO A GOOD JOB. IF THERE WAS SOME WAY THAT ANY OF THOSE WERE TWEAKED SO WE ACCOMPLISHED BOTH FROM EITHER OF THOSE OPTIONS, THOSE TO ME ARE A LITTLE -- VERY SIMILAR. THE ONLY DIFFERENCE WAS THE EMPHASIS WAS JUST IN A VERY DIFFERENT PLACE. THE PRESENTATION WAS MY FIRST TIME SEEING IT SINCE WE HAD THAT CONVERSATION SO SEEING IT ON PAPER IS DIFFERENT. 
          >> IF WE GO TO OPTION ONE, IS THERE ONE OF THOSE THAT YOU WOULD REPLACE WITH THAT FIVE-YEAR INTRODUCTORY? AND THEN MAYBE THAT IS HOW WE MERGE THEM? 
          >> JUST MY OPINION. MAYBE THE SUPPLY ECONOMIC IMPACT BECAUSE THAT IS ALWAYS, I THINK, A HARD ONE TO NAIL DOWN FOR US HISTORICALLY. MAYBE THAT IS ONE IT COULD BE BUT JUST AN OPTION IF YOU WANT TO ADD THAT IN THERE. 
          >> WHAT IS THE BRAND ALIGNMENT? 
          >> BRAND ALIGNMENT WOULD BE, DOES IT CONTRIBUTE TO RECOGNIZING CLAY COUNTY'S BRAND? YOU KNOW, FAITH AND NATURE AND BUILDING COMMUNITY. THOSE TYPES OF THINGS. SO IS THERE ALIGNMENT WITH THAT BRAND? 
          >> I KNOW SPIKE THE BALL IS A SPORTS PET, NOT A SPECIAL EVENT, BUT I COULD SEE SOMETHING LIKE THAT CONTRIBUTING TO THE QUALITY OF LIFE. 
          >> RIGHT. SO FROM A SPORT, THAT IS WHY WE PUT SPORTS IN A 
          COMPLETELY DIFFERENT -- >> I AM USING IT AS A METAPHOR HERE. A SPECIFIC SOMETHING OR EVENT OR WHATEVER THAT CONTRIBUTE TO THE QUALITY OF LIFE AND BRAND ALIGNMENT. 
          >> SO LIKE THE WHISTLING DEATH OR HELLCAT RACES WOULD GO WITH 
          [03:10:11]
THE MILITARY BRAND BECAUSE IT IS QUALITY OF LIFE. 
          >> AND LOOKING AT THIS, AND IT DOES LOOK GOOD ON PAPER FROM OUR CONVERSATIONS. I AM KIND OF LEANING TOWARDS OPTION NUMBER TWO ON SPECIAL EVENTS AND OPTION NUMBER TWO ON SPORTS. SO HOW DO WE NOW NARROW THAT DOWN? 
          >> SO HERE IS A SUGGESTION. SAM HAS EACH SHEET HERE. DO YOU WANT TO DO -- HOW DO YOU WANT TO DO THIS, LADIES? DO WE WANT TO DO DOTS? DO WE WANT TO DO VOTES? SO IF YOU ALL WANT OPTION ONE FOR SPECIAL EVENTS -- 
          >> I MEAN, THE FIRST FIVE YEARS, OPTION ONE. IS THAT IN THERE? WILL IT SPLIT THE AMOUNT ON ONE OR SOMETHING? 
          >> YOU MEAN CHANGE ONE OF THOSE AMOUNTS TO $500 AND DO $500 FOR 
          THE FIRST FIVE YEARS? >> WILL THAT COMPLICATE THINGS 
          DO YOU THINK? >> I DO NOT KNOW THAT IT WILL COMPLICATE THINGS. MY TWO CENTS. I LIKE THE SIMPLICITY OF MAYBE LESS COMPONENTS. ON SOME OF THESE, I WOULD ALMOST RATHER REPLACE THEM ON MORE SUBJECTIVE QUALIFICATIONS WITH SOMETHING DOWN THERE THAT MATTERS TO US MORE OR JUST ADD ONE TO THE OPTION TWO THAT CAPTURES ONE OF THE OTHER THINGS THAT YOU ALL LIKED THE MOST FROM THE OTHER ONE. AND THEN ROOMMATE GENERATION, FIRST FIVE YEARS IN NEED PERIOD, I THINK WE ADDRESS THE MOST. THE OTHER THINGS ARE ESSENTIALLY SUBJECTIVE FOR THE MOST PART. SO I THINK THAT IF WE CAPTURE MOST OF WHAT WE WANT FROM OPTION TWO AND THEN IF THERE WAS SOMETHING FROM THE PRIOR PAGE, THE OTHER OPTION ONE, THAT SHOULD BE ADDED TO THAT ONE, I WOULD ALMOST RECOMMEND THAT FIRST. TAKE YOUR FAVORITE FROM OPTION ONE AND ADDED TO OPTION TWO TO PUT EMPHASIS ON THE THINGS WE WANT EMPHASIS ON. 
          >> AND THEN WE CAN ADJUST THAT REMAKE TO BELOW TO ACCOMMODATE THE $5000. SO WHICH -- WHICH ATTRIBUTE IS MOST VALUABLE TO 
          YOU? >> OKAY. STEVEN SWAYED ME. I GET WHAT HE IS SAYING ON OPTION TWO FOR THE SPECIAL EVENT. 
          >> I THINK THE REASON I LIKE OPTION TWO IS BECAUSE IT GOES BACK TO THIS ROOM NIGHTS. WE HAVE BEEN APPROVING MONEY FOR SO MANY EVENTS, THEY REALLY DO NOT BRING THE VALUE OF THE MONEY TO THE MARKET AND IT KEEPS YOU GOING IF IT IS THERE OR ENCOURAGES THEM TO GROW IT. 
          >> BUT I AM THINKING ODDLY ENOUGH ON THE HOTEL AND THE ROOM NIGHTS BUT I WAS ALSO LEANING TOWARDS OPTION ONE ORIGINALLY BECAUSE WE HAVE SO MANY SPECIAL EVENTS THAT STRUGGLE WITH THOSE ROOM NIGHTS BUT WE WANT TO STILL GIVE THEM THAT MONEY. RIGHT? THE CHILI COOKOFF IS GREAT FOR CITIZENS. 
          WE LIKE TO GO THERE TO THESE EVENTS. SO IT DOES IT. 
          CONTRIBUTE TO THE QUALITY OF LIFE. THAT IS WHY I WAS LEANING TOWARDS THAT OPTION ONE. SO, YEAH. SO, MAYBE, I GO WITH OPTION TWO AND IT QUALITY OF LIFE DO IT. HOW IS THAT? 
          >> THAT WOULD BE EVERYTHING. >> I THINK THAT WAS GOING TO BE MY RECOMMENDATION. IF THERE WAS GOING TO BE SOMETHING FROM OPTION ONE THAT MADE IT TO OPTION TWO, THE QUALITY OF LIFE CAN CAPTURE POSSIBLY THE OTHER CATEGORIES WHETHER IT IS THE BRAND OR SOMETHING LIKE THAT. THAT ONE COULD BE THE 
          SUBJECTIVE ASPECT OF IT. >> AND THEN YOU WANT TO ADJUST 
          [03:15:03]
THE ROOM NIGHTS FROM 3000 TO 2000 AND BRING THAT QUALITY OF 
          LIFE OVER AND ADD 1000? >> SO THE MINIMUM NUMBER OF ROOM NIGHTS IS 100. SO HERE, YOU ARE GIVING THEM 1000 IF THEY REACH 100 ROOM NIGHTS. DO THEY GET MORE IF THEY GO OVER A 
          100 ROOM NIGHTS? >> IF THEY GO OVER 100 ROOM NIGHTS, THEY DO NOT GET THAT $2000. THAT OPTION TWO. 
          >> WELL, IT IS $3000. >> RIGHT. BUT IF WE BRING OVER QUALITY OF LIFE, IT WOULD BE $1000. QUALITY OF LIFE. AND DROP THAT 3 FOR ROOM A PRODUCTION TO 2. THAT WAY THE 
          MAXIMUM AWARD IS STILL $5000. >> THE OPTION HAD ROOM NIGHTS VALUED AT A DIFFERENT DOLLAR AMOUNT. SO SPORTS AND IN TERMS OF BASING IT ON ROOM NIGHTS, IT HAS GOT TO BE THE SAME. TO ME IN MY MIND, IT HAS GOT TO BE $20 SO IT HAS GOT TO BE $20. 
          $10 ON ONE AND THEN $20 ON THE OTHER. 
          >> SO LET'S LOOK AT THE SPORTS EVENT IN. DO YOU LIKE THE MEAN PERIOD OR DO YOU LIKE THE SLIDING SCALE? SORRY. WE ARE ALL OVER THE PLACE. A FACILITATION NIGHTMARE RIGHT 
          HERE. >> YOU GUYS MAKE IT. 
          >> WELL, MAYBE I JUST NEED TO BE QUIET AND LET THEM 
          FACILITATE. >> YEAH. THAT WOULD BE FINE. 
          >> I LIKE THIS SPORTS EVENT OPTION TWO. GETTING VALUE OUT 
          OF HAVING THAT. >> AND ONE OF THE THINGS THAT WE DID TALK ABOUT AND I FAILED TO MENTION THIS WHEN I WAS PRESENTING, WE DO SAY 50% OF THE REGISTERED PARTICIPANTS ARE FROM Z.I.P. CODES OF A MINIMUM AND AFTER TALKING TO ALAN HE SAID A TWO HOUR DRIVE PARK IT WOULD BE BEST. 
          SO, AGAIN, THAT IS ON THE EVENT PLANNER TO GIVE US THAT INFORMATION. AND SO THAT IS EASY WITH SPORTS BECAUSE THERE IS A REGISTRATION. FOR AN EVENT, UNLESS YOU WERE SURVEYING EVERYONE -- WHEN YOU HAVE AN EVENT LIKE IT SPRING PARK OR AT THE FAIRGROUNDS, UNLESS IT IS TICKETED, YOU HAVE NO IDEA ABOUT THAT. THE SAME WITH THE ROOMMATES QUITE FRANKLY. UNLESS YOU HAVE BEEN TO ROOM NIGHTS OR PUT A PACKAGE 
          TOGETHER WHICH WE CAN DO. >> I HAVE GOT A QUESTION ON THE SPORTS OPTION TWO. MAYBE I AM LOOKING AT IT WRONG BUT YOU HAVE GOT ON THERE THE ATTENDANCE MUST BE AT LEAST 100 VERIFIED ROOMMATE AND ON THE SCALE WE HAVE GOT 50 THROUGH 100. SO DO WE JUST TAKE OUT THAT LAST LINE? 
          >> WE PROBABLY COULD. OR -- OR -- YOU SEE THIS IS A PERFECT EXAMPLE. THAT SPIKE BALL, THEY SAID THEY WOULD DO 100, 250 ROOM NIGHTS AND PUSH CAME TO SHOVE AND THEY DO NOT PRODUCE. 
          THEY PRODUCED 50. DO WE WANT TO KEEP, I MEAN, THEY PRODUCE SOMETHING. THAT WAS THE THOUGHT PROCESS THERE. 
          >> IF I COULD, BETWEEN THESE SPORTS OPTIONS HERE, I STILL FAVOR THE FIRST ONE. THE FIRST OPTION IN MY MIND BECAUSE THAT ONE TO ME MAKES CLEAR SENSE AND WE HAVE IT BASED ON THE $20 PER ROOM NIGHT AND THEN WE ALSO ADDED THE EMPHASIS TO NEED PERIOD VERSUS NOT NEED PERIOD, WHICH I STILL THINK IS IMPORTANT, AND THEN IT GETS THE SPECIAL CONSIDERATION FOR THE MULTI-YEAR DEAL. AND IT INCREASES THE MAXIMUM, SAY DURING THE NON-NEED PERIOD. IT COULD GET A CONSIDERATION FOR 
          [03:20:02]
THAT. I THINK IF THERE WAS A WAY TO ADD VENUE RENTAL CONCERNS, LIKE CHAIRMAN CELLA MENTIONED LAST TIME, THEN THAT WILL, I THINK, CAPTURE EVERYTHING BECAUSE THERE ARE CERTAIN WERE THEY MAY NOT MEET CERTAIN GOALS. THEY MAY ONLY BE CONCERNED WITH THE VENUE RENTAL AND THAT IS LIKE I ALSO MENTIONED KIND OF MONEY FROM ONE POCKET TO THE OTHER POCKET SORT OF THING. IF THERE WAS A WAY TO FIGURE OUT THAT INTO OPTION ONE, I WOULD THINK THAT COVERS ALMOST EVERYTHING. THE SLIDING SCALE, IT DOES SEEM LIKE THE VALUE OF THE ROOMMATES GOES ANYWHERE FROM $10 UP TO $20 PER ROOM NIGHT, WHICH CHANGES THE VALUE OF IT IN SPORTS EVENT THINGS. SO I DID NOT KNOW IF THAT IS SOMETHING EVERYONE WAS OKAY WITH. I THINK IT IS FINE. THAT IS WHY INITIALLY LOOKING AT IT, OPTION ONE SEEMS THE SIMPLEST AND IT IS BASED ON VERIFIED ROOM NIGHTS. IT IS BASED ON THAT AMOUNT, TOO, SO IT IS NOT TO EXCEED THE MAXIMUM. WE ARE COMPENSATING BASED ON THE PERFORMANCE OF THE ROOMMATES, TOO. SO IT IS ANOTHER ONE OF THOSE SITUATIONS WHERE WE ARE LIMITING OUR TDC DOLLAR 
          EXPOSURE. >> ALL RIGHT. SO WHERE ARE WE? SO FOR SPECIAL EVENT, WE ARE LEANING MORE TOWARDS THE FIRST 
          OPTION OR SECOND OPTION? >> FOR A HYBRID. 
          >> BRINGING QUALITY-OF-LIFE IN. 
          >> SO WE ARE LOWERING THE ROOM NIGHTS TO $2000. 
          >> YEAH. ALL RIGHT. ANYBODY HAVE ANYTHING ELSE THEY WOULD LIKE TO SEE IN THAT OPTION TWO? WE ARE GOING TO USE THAT AS OUR BASE. SO I AM STILL NOT QUITE SURE THAT I LIKE THE FIRST FIVE YEARS AND YOU DROP THAT $1000. THAT WILL GO A LONG WAY. SO THE FIRST FIVE YEARS, ROOMMATE GENERATION OF 100 ROOM NIGHTS UP TO 102,000. QUALITY-OF-LIFE, $1000. IS THAT CORRECT? IF EVERYBODY IS ON BOARD, I WOULD BE GLAD TO ENTERTAIN A MOTION. 
          >> YES. THAT IS IT. >> YES. WE DID NOT HAVE -- OH. 
          THE SPECIAL, IT WAS THE FIRST FIVE YEARS, THE ROOMMATE 
          GENERATION AT TWO. >> THE QUALITY OF LIFE? 
          >> YES. IT IS OPTION TWO. ADD QUALITY-OF-LIFE AND REDUCE ROOMMATE GENERATION TO $2000. AND ON THE -- AND THE BRAND. 
          >> AND THE BRAND. >> AND THEN MY THOUGHT, TOO. 
          THE FIRST FIVE YEARS OF CONVERSATION CAME NOT ONLY OUT OF EVENTS THAT WILL NEVER GENERATE ROOM NIGHTS. TRYING TO STEER THEM TOWARDS THE TDC SUPPORT. WE WILL HAVE STAFF AND HOPEFULLY CONTINUE TO HAVE STAFF LIKE WE ARE STACKED UP NOW. LET US GET OUR VALUE OUT OF THEM RATHER THAN JUST HAVING TO HAND OUT MONEY FOR EVENTS THAT ARE NOT GOING TO GENERATE ROOM NIGHTS. THE OTHER THING IS, I THINK IT GIVES THEM THAT JUMPING OFF POINT AND FOR STAFF TO GET THE RESOURCES TO EVENTUALLY SEEK SPONSORSHIP. AND THAT IS WHAT WE ARE HOPING AS ORGANIZERS, EVENT PLANNERS. THEY WILL HAVE THOSE FIRST FIVE YEARS TO GO OUT AND FIND SPONSORSHIPS AND OTHER WAYS SO THEY ARE NOT JUST USING THE TDC AS THE MAIN SOURCE OF REVENUE 
          FOR THEIR EVENT. >> HAD GONE THE PAST FIVE 
          YEARS. >> MOST OF OUR EVENTS THAT RECEIVED GRANTS HAVE BEEN AROUND FOR AS LONG AS I HAVE 
          BEEN HERE. >> THEY HAVE ALWAYS BEEN. 
          >> YEAH. LET ME GO BACK TO THE -- TO THE GRANT REPORT. THE CHILI COOKOFF. IT HAS BEEN AROUND FOR A REALLY LONG TIME. 
          THE BASKA 5K, THEY HAVE BEEN AROUND A WHILE. THE PAST THREE 
          [03:25:08]
YEARS IN A ROW FOR FUNDING. ROCK THE BOX IS A THREE-YEAR EVENT. CHRISTMAS ON WALNUT STREET HAS BEEN AROUND FOREVER. 
          HOMETOWN HOLIDAY, THAT IS A FAIRLY NEW INTRODUCTION, BUT I KNOW THEY HAD BEEN DOING IT FOR AT LEAST FIVE YEARS. WELL, C, SO WHAT -- WHEN WE SAY ROOM NIGHTS, AND THIS IS WHERE ON THE EVENT SIDE IT GETS A LITTLE HARDER. BUT THIS IS WHERE WE CAN ACTUALLY CREATE MARKETING CAMPAIGNS WHERE WE DO A CHRISTMAS IN CLAY CAMPAIGN WHERE HOTELS CAN ACTUALLY PUT TOGETHER PACKAGES AROUND THOSE EVENTS, AND WE CAN START TO TRACK SOME THINGS THAT WAY. THAT IS WHERE THIS HELPS US TO ACTUALLY ALMOST -- YES, WE HAD THE PRODUCT. BUT NOW THIS IS AN INCENTIVE FOR EVERYBODY TO WORK TOGETHER AND MAKE IT ECONOMICALLY BENEFICIAL IN A BIGGER WAY. BUT, YEAH. MOST OF THESE EVENTS HAVE BEEN AROUND. I HAVE BEEN HERE 7 1/2 YEARS. 
          MOST OF THESE HAVE BEEN AROUND FOR AT LEAST THAT LONG. 
          >> SO, YOU KNOW, I THINK WE DISCUSSED SOME OF THESE EVENTS. 
          SOME WILL EVENTUALLY FALL OFF OR NOT QUALIFY. FIVE YEARS FOR THE TERMS. THEN YOU GUYS DID ADD THE TDC EVENT SUPPORT SERVICES, WHICH I LIKE. SO WHAT DOES THAT LOOK LIKE? 
          >> SO BASICALLY -- >> SO SOME OF THESE EVENTS 
          WOULD MOVE INTO THAT CATEGORY. >> BAYWOOD. SO THIS IS -- WE WOULD EITHER MAKE COLLATERAL, NOT SPECIFICALLY FOR THAT EVENT BUT CONJUNCTION ONLY, SEASONALLY. LIKE DURING THE CHRISTMAS HOLIDAY. WE WOULD DO A CHRISTMAS IN CLAY COLLATERAL. 
          THAT IS THE BRANDING FULFILLMENT PART. OUR RFP FOR DISTRIBUTION TO THE HOTELS. IF THEY HAVE VENDORS THAT ARE COMING FROM OUT OF TOWN, WE NEED TO LET THE HOTELS NOW SO THE HOTELERSTH THAT EVENT ORGAN THESE ARE THINGS THAT WE ARE ALREADY DOING. THIS IS NOT ANYTHING NEW. THIS IS NORMAL BUSINESS FOR US WITH THE EXCEPTION OF THE TOURISM-BRENDA COLLATERAL. BUT SHERRY IS VERY EXCITED ABOUT GETTING THERE. WE HAVE A PHOTO AND VIDEO SUPPORT WHERE EITHER WE TAKE THEIR PHOTOS AND USE THAT IN PROMOTION OR SOMETIMES WE ACTUALLY GO OUT AND TAKE THOSE PHOTOS OR HIRE A PHOTOGRAPHER TO GO DO THAT FOR US. PUBLIC RELATIONS AND MEDIA SUPPORT. WE ARE TALKING TO TRAVEL MEDIA TO TRY TO GET THEM TO FEATURE EITHER THIS EVENT OR COME OUT AND COVER THIS EVENT TO TALK ABOUT OUR DESTINATION. SOCIAL MEDIA AND WEBSITE CALENDAR LISTINGS. THESE ARE NORMAL THINGS THAT WE DO. REFERRALS TO CLAY COUNTY DEPARTMENTS AND OTHER BUSINESSES. IF THEY NEED FOOD TRUCKS AT THEIR EVENT. IF THEY NEED A STAGE. WE ARE THAT RESOURCE THAT HELPS THEM CONNECT TO ALL THE PEOPLE AND SUPPLIERS THAT CAN MAKE THEIR EVENT SUCCESSFUL. SO WE HAVE JUST KIND OF ESTIMATED THAT IT IS ABOUT 40 HOURS TO DO THAT. 
          AND DEPENDING ON THE EVENT, SOMETIMES IT IS EASIER. 
          SOMETIMES IT IS MORE INTENSIVE DEPENDING ON THE EVENT. SO THAT 
          IS VALUED AT ABOUT $1000. >> I LIKE IT. I GUESS, I DO NOT WANT TO ASSUME, BUT THIS WOULD NOT HAVE TO BE VOTED ON BY US? YOU WOULD PROVIDE THESE SERVICES TO ANY EVENT THAT FELL OFF AFTER FIVE YEARS OR DID NOT MEET THE REQUIREMENTS? 
          >> RIGHT. THESE ARE THINGS WE ARE DOING ANYWAY. AND SO I THINK WHAT WE HAVE DONE IS PUT THIS TOGETHER TO LET EVERYONE KNOW THAT THIS IS -- WHETHER YOU GET A GRANT WITH REIMBURSABLE DOLLARS OR YOU GET THIS, YOU ARE STILL GETTING SOMETHING. AND WE HAVE NEVER POSITIONED OURSELVES AS THAT. 
          [03:30:06]
          >> GIVEN THE CURRENT STAFFING THAT YOU HAVE AND WHAT YOU ANTICIPATE THE DEMAND WOULD BE ON YOUR STAFF TO DO THESE THINGS AND TO INCORPORATE, HOW MANY PEOPLE CAN -- HOW MANY 
          EVENTS COULD WE HAVE? >> WELL, WE ARE DOING IT 
          ALREADY. >> PERSONNEL STANDPOINT? 
          >> WHERE DOES IT -- I THINK IF WE START TO -- 
          >> I AM STARTING TO REACH. >> I THINK THE IDEA AND WHERE WE WOULD LANE IS IF IT GOT TO BE TOO MANY TO DO ONE PER EVENT, THEN WE WOULD FIGURE OUT A WAY TO MARKET THEM COLLECTIVELY. AND THAT JUST -- THAT JUST GEMS DOWN THAT TIME AND MANPOWER. 
          >> IF I COULD, I MIGHT INCUR TO TRY TO TIE AN ACTUAL AMOUNT OF HOURS INTO THAT VALUE THAT YOU HAVE COME UP WITH. BUT A LOT OF WHAT YOU HAVE COME UP WITH THEIR HAS SO MUCH MORE ABSTRACT VALUE THAT I WOULD LIKE TO SEE BECAUSE MOST OF THOSE RESOURCES ARE ALMOST INVALUABLE. I THINK I HAVE REACHED OUT TO YOU BEFORE ABOUT SOMETHING FROM THE PAST AND A LOCAL BUSINESS STANDPOINT AND, HEY, I DO NOT HAVE A LIST OF ALL THE NONPROFITS IN THE AREA. THAT WOULD TAKE ME AN INCREDIBLE AMOUNT OF TIME TO COME UP WITH. MAYBE IT IS A LIST I DO NOT KNOW ABOUT. BUT YOU WILL HAVE DONE IT. I WOULD PREFER MOST OF THESE THINGS ARE A SIMPLE, PACKAGE OF ALL, SURE BOTH THING SO YOU'RE NOT SPENDING 40 HOURS PER EVENT. YOU WERE ESSENTIALLY JUST DISTRIBUTING THIS VERY VALUABLE INFORMATION FOR SOMEBODY WHO IS TRYING TO PUT ON AN EVENT AND ALREADY DOING THE THINGS YOU ARE DOING WHICH IS MARKETING EVENTS IN CLAY COUNTY. AT SOME POINT, I THINK IT WOULD BE NICE IF WE WERE NOT GIVING EQUAL TIME TO ALL EVENTS REGARDLESS OF WHETHER THEY GENERATE ROOM NIGHTS OR NOT, WHICH WE DID IN THE PAST. JUST AS MUCH TIME AND EFFORT ESSENTIALLY FROM STAFF AT THE CLAY COUNTY FAIR DID OR WHATEVER IT DID AS FAR AS LIKE HOW MUCH TIME STAFF IS SPENDING WITH THEM SO IT PROVIDES A CHANNEL THAT MAKES SOME OF THESE LOWER LEVEL BUT STILL VALUED EVENTS LESS TIME-CONSUMING FOR STAFF. AND THEN MAYBE AT SOME POINT, WE ARE ALSO EXTENDING RUNNING LESS CHECKS. I STILL CANNOT UNDERESTIMATE HOW VALUABLE SOME OF THOSE RESOURCES ARE TWO SMALL ORGANIZATION THAT HAS NO WAY OF PUTTING THEM ON THERE. SO I WOULD EVEN COME UP WITH A VALUE. I WOULD NOT NECESSARILY TIE HOURS TO IT NECESSARILY, BUT MAYBE A MORE ABSTRACT VALUE OF SAY, BECAUSE I DO NOT KNOW IF THIS WILL BE ADVERTISED FOR EXAMPLE. I WOULD HATE FOR THEM TO BE LIKE YOU PROMISED ME 40 HOURS BUT WE ONLY SPENT TWO HOURS. AND I THINK THAT HELPS WITH YOUR SCALABILITY OF THIS, TOO, FOR EXAMLE. IF IT IS JUST YOUR DISTRIBUTING INFORMATION AND YOU'RE ADDING IT TO YOUR CURRENT CHANNELS OR SOMETHING LIKE THAT THAT MAY INCREASE YOUR CAPACITY CONTROL RATHER THAN CONTROL. 
          WHERE DOES THE -- HOW DO WE -- DO WE JUST DO ONE OFFICER WHAT ABOUT THE PENNEY FARMS COLLATERAL THAT WE DID OR THE 
          MONUMENTS OR THE BUOY? >> THAT IS PART OF THE MONUMENT. THAT IS A DIFFERENT POT. 
          >> PERFECT. WE ARE JUST KEEPING IT OVER THERE. KEEPING IT MOVING. OKAY. THEN WE JUST VOTE AS WE GO. OKAY. 
          >> YEAH. I DO NOT THINK YOU CAN DO THAT WITH PRODUCT 
          DEVELOPMENT. >> YES. THERE'S DIFFERENT 
          CRITERIA TO IT. >> I AM STILL WAITING FOR WHAT IS IT CALLED? THE BIG NAME THE CAME DOWN IT. 
          >> SO THESE ARE THE IDEAS FOR THE NAME. THE EVENT BOOST GRANT. THE COMMUNITY PROMOTER GRANT. THE MPOWER EVENT GRANT. 
          AND EVENT AMPLIFY GRAND. 
          THE COMMUNITY EVENT PROMOTER GRANT. 
          >> I THINK YOU HAVE TDC EVENT STAFF SUPPORT. IT JUST TELLS YOU WHAT YOU ARE GETTING. ALL THAT MIGHT CONFUSE PEOPLE. AND 
          [03:35:01]
          WHICH WERE PROMISED. >> THEY MIGHT GET MONEY. 
          >> KEEP IT SIMPLE AND THINK ABOUT WHO YOU ARE WORKING WITH. 
          I KNOW IT IS NOT PRETTY, BUT -- >> YOU COULD CALL TDC ESS. THE TDC ESS. THE FIRST THING I DID AT THE EVENT BOOTH WAS YOUR EBG. WHERE IS YOUR EBG EVENT SCORE? 
          >> OKAY. JUST LIKE THAT. >> YOU HAVE A POINT BECAUSE THAT EXPLAINS TRULY WHERE IT IS COMING FROM. WHAT DO YOU GUYS 
          THINK? >> CARBERY VOTING ON A NAME? 
          >> WE ARE VOTING ON A NAME. 
          >> I THINK KIM AND DEBBIE HAVE DONE AT THE GRAND. LOOK FOR TDC 
          ESS. >> WE HAVE DOT'S. WE HAVE GOT STICKERS. YOU CAN GET UP BECAUSE WE HAVE BEEN SITTING 
          HERE A WHILE. >> IF I GET UP, I MAY 
          DISAPPEAR. >> WELL, YOU CAN PUT IT BY THE ONE YOU LIKE. DOES THAT SOUND LIKE A PLAN OR DO YOU ALL WANT 
          TO TALK ABOUT IT SOME MORE? >> ONE. 
          >> YEAH. >> I AM WITH -- I AM ON ONE. 
          >> THREE MORE WANDS. >> JUST DON'T CARE. 
          >> I AM ALSO ON ONE. I WAS ONLY GOING TO THROW OUT THAT ONE CAVEAT AND SAY CAN WE JUST CALL IT THE TOURISM EVENT SUPPORT. 
          BECAUSE THEY MAY NOT KNOW WHAT OR CARE WHAT THE -- 
          >> MAY NOT KNOW WHAT SPORTS SERVICES ARE EITHER. 
          >> MAYBE KNOW WHAT TDC IS. >> TORYISM SUPPORT GRANT? 
          >> DID YOU JUST CHALLENGE THE TOURISM SUPPORT SERVICES. 
          >> TSS. >> PERFECT. 
          >> NUMBER ONE HAS BEEN TRIMMED DOWN THANKS TO THE FINE GENTLEMEN FROM GREEN COVE SPRINGS, COUNCILMAN KELLEY. SO NOW WE ARE AT TSS. TOURISM SUPPORT SERVICES. I AM MOVING FOR ACCLAMATION. DO WE HAVE ACCLAMATION? 
          >> YES. >> ALL RIGHT. 
          >> OKAY. >> ALL RIGHT. 
          >> NOW, WE HAVE GOT TO TALK ABOUT -- 
          >> WE WILL GO BACK TO THAT FIRST ONE. SPECIAL EVENTS. 
          HERE'S WHERE WE ARE AT. ROOM NIGHT IS IT 2000 FOR A MINIMUM OF 100 ROOM NIGHTS. QUALITY-OF-LIFE IS $1000. NEED PERIOD IS $1000 PER CURRENT FIRST FIVE YEARS IS $1000. 
          >> THE OTHER THOUGHT -- I AM JUST GOING TO THROW THIS OUT THERE. OKAY. I WILL BE QUIET. SO MAYBE WE ARE JUST THE 100 ROOM NIGHTS. DOES THAT -- OR THE SPECIAL EVENTS? AND IT IS HARDER TO TRACK. OR DO YOU WANT TO KEEP IT AT 100 ROOM NIGHTS 
          AND BE CONSISTENT? OKAY. >> HONESTLY, I AM FINE WITH 
          ADOPTING THAT ONE NOW. >> OKAY. 
          >> AND YOU LIKE IT THAT WAY? THE WAY THAT IT LOOKS RIGHT NOW? SHALL WE PUT A DOT THERE? SO STEVEN'S DOT GOES TO THAT? 
          >> AND THAT IS SPECIAL OF AN OPTION NUMBER TWO AS REWRITTEN. 
          RIGHT? AND YOU CAN PUT A DOT ON THERE FOR MYSELF. THANK YOU. 
          >> OKAY. AND THEN WE WILL WAIT. 
          >> YOU CAN PUT ME. I AM THE ONE WHO TOLD YOU WHAT TO WRITE 
          DOWN. >> OKAY. SPORTS. SO THE SPORTS. 
          [03:40:05]
          >> DID THE QUESTION ALREADY GET ASKED ON THIS ONE? WHAT YOU ALL PREFER? I THINK YOU'RE JUST THROWING IT OUT. 
          >> WE LIKE THE FLEXIBILITY OF OPTION TWO. 
          >> DOES IT NOT -- IT DOESN'T BOTHER THE CHANGING IN THE VALUE PER ROOM NIGHT OR ANYTHING? KIND OF LIKE THERE BEING A BASIS THAT WE BASED IT ON. 
          >> I THINK THE REASON THAT WE LIKE IT IS BECAUSE IT IS ACCOUNTABLE. YOU KNOW? LIKE SO IF UFFL DOES REALLY PRODUCE 250 ROOM NIGHTS, THEY WILL BE REWARDED FOR 250 ROOM NIGHTS. 
          >> RIGHT. BUT WERE WE GOING TO -- 
          >> APPLICATIONS. THEY WERE GOING TO BRING IN 500 AND BE REWARDED FOR WHAT THEY ACTUALLY PRODUCED. 
          >> BUT WE MENTIONED WE WERE NIGHTS TO DETERMINE THE VALUE. 
          SO IF IT WAS A $20 FIGURE FROM THE OTHER PAGE, IT WAS ESSENTIALLY UP TO THAT AMOUNT BASED ON ROOM NIGHTS. CAN YOU GO TO THE OPTION TWO REAL QUICK? YEAH. WHAT IS IT? 350 TIMES -- SO IF YOU USED A $20 FIGURE FOR 350 ROOM NIGHTS THAT WOULD GIVE THEM $7000 FOR THAT FIGURE INSTEAD OF THE $5000. 
          >> DOES THAT QUALIFY THEM FOR ANNUAL REBATE? HOW DO THEY GET 
          THE ANNUAL RENTAL REBATE? >> THEY CAN GET IT UP TO $10,000. THE MAXIMUM REWARD FOR SPORTS GROUPS WOULD BE $20,000. 
          $20,000. >> SO CONCEIVABLY A GROUP COULD COME IN AND SAY WE DO NOT WANT THE ROOM NIGHTS. WE WANT THE BIGGER RENTAL ON A MULTI-DAY EVENT. 
          >> IT KINDA MAKES SENSE THAT THE SCALE GOES DOWN IF THEY ARE 
          MAKING UP TO $10,000. >> SO THINK LIKE THIS, TOO. IF THEY DID 500 ROOM NIGHTS, AND KEVIN, I AM JUST GOING WITH 140. WHATEVER. THEY PAID AN AVERAGE OF $140 A NIGHT -- THIS IS NOT TAXES. OKAY. BUT IT IS LIKE $70,000. 
          >> SO WHAT YOU'RE SAYING IS IT IS WORTH MORE THAN $20 A NIGHT? 
          >> NO. I JUST LIKE THE SLIDING SCALE IS WHAT I AM TRYING TO 
          SAY. I DON'T KNOW. >> WITH THE SLIDING SCALE, IT JUST -- I THINK THE EASIEST WAY OF DOING IT, THE PATH OF LEAST RESISTANCE FOR ME -- NOW, I AM A SMART GUY. IT IS EASIER IF I GOT 100 ROOM NIGHTS AND $20. I'M GETTING $2000, WHICH IS WE WILL BE PAYING OUT MORE IN OPTION ONE. BUT IN OPTION TWO, AT 100 ROOM NIGHTS, YOU ARE ONLY GETTING $1000. SO WHERE THE VALUE IS A LITTLE BIT LESS ON OPTION TWO, BUT IT IS A LITTLE BIT EASIER TO CALCULATE ON OPTION ONE. DOES THAT MAKE 
          SENSE? >> YOU WANT TO PUT IN OPTION 
          ONE, OPTION TWO UP THERE? >> YEAH. WE ARE STILL TRYING TO BRING THIS AND SO IT IS AROUND $20,000. IS THAT CORRECT? 
          >> THAT IS WHERE THE SUBCOMMITTEE DECIDED THE MAXIMUM SHOULD BE. AND JUST BECAUSE THAT IS THE MAXIMUM DOES NOT MEAN THAT IS NECESSARILY IMPORTANT. 
          >> THE OTHER THING I WOULD LIKE TO SEE IN OPTION TWO THAT IS NOT THERE AS I WOULD LOOK AT IT IS THE SPECIAL CONSIDERATION FOR MULTI-DAYS. BECAUSE THAT IS REALLY WHAT WE ARE DOING. WE ARE AWARDING YOU FOR ONE ROOM NIGHT. FOR THREE. NO. THREE ROOM NIGHTS. THEN THEY GET CARTER TOWARDS THE TOTAL. 
          >> SO, YES. >> SO ANYWAYS THEY GET 100 PEOPLE IN 100 PEOPLE TAKE A ROOM. 300 ROOM NIGHTS. SO BACK 
          I WOULD BE $6000. >> SO DO YOU WANT TO SAY SPECIAL CONSIDERATION FOR A MULTIYEAR DEAL AND/OR MULTI-DAY EVENT? WE DID NOT SPELL OUT WHAT THIS SPECIAL CONSIDERATION 
          WAS. >> I DO NOT KNOW WHETHER WE 
          [03:45:01]
SHOULD OR NOT BUT YOU HAVE IT THERE SO I DO NOT KNOW WHAT YOU WERE CONSIDERING IT SPECIAL CONSIDERATION. 
          >> WELL, MAYBE WE MOVE THAT $2500 OR PUT A DOLLAR AMOUNT TO 
          IT FOR THIS MULTI-YOUR DEAL. >> IF YOU DO THAT, IT IS OPTION ONE IN OPTION TWO. BECAUSE RIGHT NOW OPTION ONE IS 20,000. 
          OPTION TWO IS 22 FIVE. >> WHAT IS AN EXAMPLE OF A 
          $10,000 MULTI-RENTAL? >> WELL, RIGHT NOW, SO FOR TWO DAYS FOR ONE FIELD AT THE NEW SPORTS COMPLEX, IT WAS $4000. 
          >> TWO DAYS? FOR ONE FIELD? >> FIVE FIELDS. 
          >> NO. THAT IS THEIR ACTUAL VENUE RENTAL. 
          >> AND WE CAN PLAY WITH THESE A LITTLE BIT. I LIKE THE $20 PER ROOM NIGHT BASIS. AND IF WE STILL SET IT UP AT THAT PART OF THE SPORTS GRANT WITH A MAXIMUM OF $10,000 BASED ON CONFIRMED ROOM NIGHT GENERATION, THERE'S $10,000. WHAT IF WE THREW IN LIKE A QUALIFIER THAT IF IT IS A MULTI-DAY EVENT ORDERING THE NEED PERIOD THAT IS AN ADDITIONAL $5000? AND THEN THERE IS AN OPTION FOR THE VENUE RENTAL OF UP TO $5000 THAT PUTS US AT $20,000 AS AN OPTION? AND THE VENUE RENTAL, IF WE LOWER THE UPPER LIMIT ON THAT, EVENTUALLY THAT WAS BROUGHT UP AS AN OPTION FOR SMALLER EVENTS ALREADY. SO I DO NOT KNOW WHAT LOWERING THE MAXIMUM WOULD BE WITH THE VALUE ON THAT ONE. IT WOULD BE SUPER CATASTROPHIC. BUT THAT WAS MY POINT. IT STILL GETS US ABOUT $20,000 IN BASES IT ON ROOM NIGHTS AS THE BIGGEST PART OF IT WHICH IS A $10,000 MAXIMUM FOR RUDE MIKE. 
          THAT MAY QUALIFY THEM FOR UP TO $5000 MORE. THEN MAYBE THE VENUE RENTAL COULD BE SOMETHING INCLUDING THE VENUE RENTAL. 
          >> TAKING THEM OUT FURTHER. >> ALL RIGHT. 
          >> I WAS GOING TO SAY MULTI-. >> I THINK BOTH OF THEM FOR ME, IF THEY QUALIFY FOR ONE KNACK OR THE OTHER OF THOSE, I DON'T KNOW IF YOU NEED BOTH NECESSARILY. BUT MULTI-DAY, . 
          THERE IS A BONUS FOR THAT NEED PERIOD. YAY. BONUS FOR THAT. 
          BUT I WOULD NOT DO ONE FOR BOTH. IT THEY QUALIFY FOR ONE OR THE OTHER OR BOTH THEY QUALIFY FOR THE ADDITIONAL 
          $5000. >> I THINK BOTH OF THEM FOR ME, IF THEY QUALIFY FOR ONE OR THE OTHER OF THOSE, 
          >> IT COULD JUST BE PART IS WORTH $2000. 
          >> IF THEY DID NOT MEET THE HUNDRED, WE STILL HAVE GOT TO DETERMINE WHAT THE VALUE WAS. BUT THAT SECTION, EVERYTHING ELSE ABOUT THAT WAS MY SUGGESTION FOR THAT ONE IF WE WANTED TO DO THAT WITH THIS ONE AS WELL. BUT IF WE DO FOR THIS SPARSE ONE WHAT I JUST SAID, DOES THAT COVER? DO WE THINK 
          THAT THAT COVERS MOST OF -- >> LET US MAKE SURE EVERYBODY IS ON THE SAME PAGE. SO WE HAVE VENUE RENTAL AT UP TO $5000. 
          >> CORRECT. >> WE HAVE MULTI-DAY OR NEED 
          PERIOD IT $5000. >> OR IF THEY QUALIFY BOTH, IT IS STILL $5000. RIGHT. AND THEN -- 
          >> AND THEN THE ROOM NIGHTS IS CAPPED AT $10,000. 
          [03:50:01]
          >> WHICH IS THE NUMBER WE ALREADY HAD. 
          >> CAN WE LEAVE THE SCALE ON THE ROOM NIGHTS? 
          >> I DON'T KNOW. THAT IS WHERE I GOT GRAY AS FAR AS WHAT WE 
          WERE TALKING ABOUT. >> IT SEEMS LIKE WE GRABBED 
          BOTH. >> DO WE NEED THE SCALE THAT 
          MUCH? >> I PREFER THE SCALE. 
          >> BUT -- BUT TO YOUR POINT, JUST DO $20 PER ROOM AND CALL 
          IT DONE. >> THAT IS NOT JUST A COMPLETELY OFF-THE-WALL NUMBER. I THINK WE GRABBED A NUMBER. 
          >> MULTIPLE COUNTIES HAVE USED IT. IT IS A SIMILAR NUMBER. 
          >> IT STILL IS A SCALE. IT IS STILL TECHNICALLY A SCALE. 
          >> YOU HAVE TO SEE THEM FALLING HERE. FALLING INTO THIS ONE. 
          WHATEVER YOU RENT IS WHATEVER YOU GET CREDIT FOR. I DO HAVE A PROBLEM WITH THE VENUE RENTAL BEING THAT LOW. IT CAN ADD UP 
          PRETTY FAST. >> YEAH. THERE'S IS PROBABLY 
          15. >> YEAH. 
          >> THEN DO WE LEAVE THAT ONE BACK AT THE OTHER NUMBER AND THAT PUTS US UP IN THE 25 RANGE THE ULTIMATE MAXIMUM? 
          >> OR YOU DO -- OR YOU DO -- >> I MEAN, WE ARE TALKING $20 PER ROOM NIGHT SO TO GET THERE YOU HAVE TO HAVE 500 ROOM NIGHTS TO GET TO 22 OR WHATEVER. HOW MANY EVENTS THAT 
          WE HAD THAT HAD 5 1/2? >> THE MAXIMUM POTENTIAL WOULD 
          BE $25,000. >> YES. IF IT WAS THAT MUCH, YOU'LL BE GLAD TO HAVE 500 ROOM NIGHTS AND CREDIT FOR THE 
          OTHER STUFF. >> YEAH. SO RIGHT NOW IT IS 10. 
          >> 10,000? >> BUT YOU GUYS WANT TO BUMP THE RENTAL VALUE UP TO 10? THE BIG RENTAL IS -- 
          >> I AM SORRY. I CANNOT SEE AT ALL. 
          >> I AM FINE WITH THE VENUE RENTAL GOING BACK TO 10 THEN. 
          IF SOMEONE QUALIFIES FOR ALL OF THOSE TO THE MAXIMUM, THAT ISA SIGNIFICANT EVENT. AND IF WE ARE TALKING 25 IN THAT EVENT, IT WOULD BE FINE. AND WE ARE STILL LIMITING OUR TOTAL RISK 
          IN GENERAL. >> AND KEEP IN MIND, WE SAID Z.I.P. CODES, TOO. WE SAID ZIP CODES, TOO. 
          >> CORRECT. >> EXCUSE ME. WHAT WAS THE REASON FOR COME BINDING MULTI-DAY AND NOT JUST SEPARATING THOSE? THERE IS MULTI-DAY 2500 AND NEED PERIOD 
          2500. >> I THINK WE ARE TRYING TO KEEP THE NUMBER OF CATEGORIES WE HAD IT THERE DOWN. THAT IS WHY WE DID IT. WE ARE STILL BELOW WHAT WE HAVE ON THE OTHER ONE IF YOU WANT TO TRY TO SEPARATE THOSE OUT. 
          >> IT IS STILL 25,000. >> RIGHT. 
          >> RIGHT. AND I GUESS THERE'S THE ISSUE THAT IF THERE'S NOT A MULTI-DAY PERIOD THEY GET 2500 INSTEAD. YEAH. I GUESS I WAS JUST TRYING TO REMOVE AN ADDITIONAL CATEGORY AND THEN JUST SEND A VALUE FOR IT SO IF THE VALUE IS EACH OF THOSE THINGS WE THINK IT IS, AND I WAS TRYING TO THINK IF IT CHECKS EITHER ONE OF THOSE BOXES. I THINK IT MEETS ONE OF OUR EMPHASIZED NEEDS. SO IF WE DO BREAK THAT APART -- 
          >> YOU CAN CHANGE THE DOLLAR AMOUNT FOR THE NEED PERIOD TO 
          MAKE IT THE SAME AMOUNT. >> OR DO YOU WANT TO PUT MORE 
          VALUE ONTO THE PERIOD? >> BECAUSE IT IS A SPECIAL EVENT. A SPECIAL EVENT. YOU HAVE A SPECIAL EVENT ONE. 
          >> TO ME, THE MULTI-DAY, IF THEY ARE NOT MEETING THE ROOM NIGHTS OR IT IS A LOW NUMBER OF ROOM NIGHTS, IT WAS $5000 TO KEEP RUNNING JUST BECAUSE THEY ARE HEADING TWO DAYS. IF IT WAS 
          A SMALL AMOUNT. >> AND I THINK THE MULTI-DAY IS IMPORTANT FOR US. BECAUSE IT ADDS MORE ROOMS, TOO. SO YOU WANT TO ADD MORE INCENTIVE FOR BEING HERE AS LONG AS WE'RE HERE. BUT IF YOU WANT TO PUT ANOTHER NEED PERIOD BOX. PUT 
          WHATEVER YOU WANT IN THEIR. >> YEAH. IF YOU ALSO PREFER TO SPLIT THEM INTO A MULTI-DAY IN NEED PERIOD, THAT IS FINE. 
          >> YES. THAT IS THE 25. >> OKAY. THAT GETS US THERE. 
          >> ALL RIGHT. >> I WILL APPROVE IT. 
          >> DO YOU WANT TO GET YOUR DOTS OUT? 
          >> WELL, WE DREW DOTS WHEN YOU LEFT. 
          >> AND NOW THAT WE ARE -- AND BEFORE WE COMPLETELY FINISH THE 
          [03:55:04]
          CONVERSATION -- >> TO NOT LET THE DEPUTIES DRAG 
          YOU BACK. >> LOOKING BACK OVER THIS ENTIRE PROCESS, IN THE FUTURE IF WE EVER OVERHAUL ONE OF THESE THINGS AGAIN, I KNOW WE GOT GOOD VALUE OUT OF YOUR GRANT COMMITTEE AND STAFF ON THIS PROJECT, BUT WE SHOULD LOOK AT HIRING A CONSULTANT OR SOMETHING TO WRAP THIS UP A LITTLE BIT FASTER. I DON'T KNOW WHAT THAT WOULD COST AS FAR AS COMING IN AND HELPING. MAYBE SOMEONE HAS SOME EXPERTISE. BECAUSE THIS WAS A CHORE. I DO THINK EVERYONE'S INPUT HAS BEEN INCREDIBLE. THAT IS WHY WE HAD TO GO BACK TO THE DRAWING BOARD SO MANY TIMES. BUT TIME IS MONEY, ALSO. 
          >> SO WHAT ARE THE NEXT STEPS TO FINAL APPROVAL AND BEING 
          ABLE TO IMPLEMENT THIS? >> SO THIS IS YOUR RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS WHO HAS TO APPROVE IT. WE WILL GET WITH LEGAL BEFORE IT GOES TO THE -- TO THE BOARD OF COUNTY COMMISSIONERS TO FINE-TUNE WHAT YOU HAD . TO LOOK AT THE DETAILS IN THE APPLICATION. 
          MAKE SURE EVERYTHING IS PERMISSIBLE AND ALL OF THOSE THINGS. AND THEN WHEN IT GOES TO THE BOARD ON THE FIRST MEETING IN AUGUST, OR WHENEVER WE NEED TO GET IT DONE FROM LEGAL'S PERSPECTIVE BECAUSE I KNOW THEY HAVE A LOT ON THEIR PLATE. THEN THEY ARE IN IT FOR THEIR APPROVAL. 
          >> SO YOU HAVE WHAT YOU NEED FROM US TO MOVE IT FORWARD? 
          >> YES. AND KNOW THAT WE WILL HOLD A WORKSHOP. WE WILL INVITE THE PUBLIC AND ALL THE EVENT PLANNERS THAT WE WORK WITH TO THIS SO WE CAN WALK THEM TO THE CHANGES AND THE NEW WAY OF DOING THINGS. AND WE WILL GO FROM THERE. THANK YOU. 
          >> THANK YOU FOR PUTTING SO MUCH TIME INTO IT. WE 
          APPRECIATE IT. >> YEAH. THE SUBCOMMITTEE 
          DESERVES A KUDOS THEIR. >> I WILL GET STEVEN A CUP OF 
          COFFEE. >> FUNNY LADY. ALL RIGHT. I 
          [12.  Legislative Update (K. Morgan)]
GUESS WE CAN MOVE ON TO NUMBER 12. LEGISLATIVE UPDATE. 
          KIMBERLY, YOU CAN PUT YOUR LEGISLATIVE HAT ON. 
          >> SO REALLY QUICKLY, I WANTED TO MAKE SURE YOU ALL KNEW THAT THE GOVERNOR DID VETO THE VACATION RENTAL BILL SO THAT WILL BE A HOT TOPIC IN THE NEXT LEGISLATIVE SESSION, AS WELL AS TDT FUNDING. AND WHAT THAT LOOKS LIKE. THEY ARE LOOKING TO OVERHAUL THE STATE STATUTE THAT GOVERNS OUR FUNDING. SO JUST BE 
          READY FOR THAT. >> YES. WE WERE AT THE FLORIDA ASSOCIATION COUNTY CONFERENCE A COUPLE OF WEEKS AGO AND THERE WAS STILL QUITE A BIT OF TALK ABOUT TOURISM AND DOLLARS. AND ONE OF THE PROBLEMS WE HAVE IS THEY ARE NOT SO MUCH WORRIED ABOUT US. IT IS GOING TO BE WHAT? $1.6 MILLION THIS YEAR? ORANGE COUNTY. $250 MILLION IN THEIR TDC ACCOUNT. 
          ALL THOSE SHORELINE COMMUNITIES DOWN SOUTH. FOR $1.6 MILLION, WE CANNOT EVEN BUILD A MILE'S WORTH OF ROAD. SO WHEN YOU START TALKING $350 MILLION, THE MAYORS OUT THERE HANDING $10 MILLION TO THIS GROUP AND $5 MILLION TO THAT GROUP AND, LIKE, WELL, OKAY. SO I ASKED THE MAYOR IF YOU WOULD CARE TO LINDA SOME AND HE SAID NO. I SAID, THEY ARE, IF YOU'RE HAVING TROUBLE GETTING RID OF THAT $300 MILLION, I COULD USE 
          [13.  Review Meeting Schedule]
A COUPLE AND BRING IT HOME. HE LAUGHED. SO THAT IS THAT. ONTO NUMBER 13. REVIEW MEETING SCHEDULE. TWO REMAINING MEETINGS OF THAT YEAR. SEPTEMBER 4TH AND NOVEMBER 6TH. 
          [14.  Upcoming Events Update (S. Lamb)]
AND SOME OLD BUSINESS. WE HAVE GOT UPCOMING EVENTS. THERE IS A 
          LOAD OF THEM. AS USUAL. >> YES. MORE AND MORE EVERY MEETING. ON MY LIST, I'D INCLUDE A COPY OF THIS ON YOUR FOLDER. ON THE WEBSITE, WE DO HAVE AN OPTION WHERE YOU CAN SCHEDULE AN EVENT. SO IF YOU KNOW OF ANYONE WHO HAS ADVANCE, DIRECT THEM TO OUR WEBSITE AND THEY CAN UPLOAD EXACTLY WHAT THEY WANT. UPLOAD THEIR PICTURE AND IT GOES STRAIGHT TO US AND IT IS MUCH EASIER AND FASTER TO GET EXACTLY WHAT THEY WANT. SO IF YOU KNOW SOMEBODY, PLEASE DIRECT THEM TO THE WEBSITE. 
          [04:00:02]
          >> VERY GOOD. WE WILL BACKTRACK JUST A LITTLE BIT BECAUSE WE HAD THE FIRST ITEM ON THE AGENDA. THE EXECUTIVE SUMMARY FOR THE DESTINATION HOTEL WATERPARK AND ALSO SOME RECOMMENDATIONS AS TO WHEN IT RELATES IN TERMS OF THE SPORTS PARK. I THINK WE WILL TURN THE MULTI-SPORTS PARK OVER TO RECREATION AND PARKS BECAUSE THEY ARE GOING TO BE RESPONSIBLE FOR TRYING TO GET THAT THING BUILT. AND THEY WILL DO THE FUNDING ON THAT. BUT I THINK AS IT LOOKS NOW, YOU KNOW, THEIR RECOMMENDATION FOR PHASE 2 IS FOUR MARK FIELDS AS WELL AS CROSS-COUNTRY TRACK. SO WE WILL HAVE TO WAIT AND SEE. 
          WE DO HAVE $500,000 COMING FROM THE GOVERNOR. HE SIGNED THE BUDGET ON JULY 1ST, WHICH ALSO INCLUDED THAT GRANT WHICH ARE STATE DELEGATION WAS ABLE TO LAND FOR US. I'M NOT SURE WHAT THEY HAD IN MIND FOR THAT. $500,000 COULD BE THE EXTRA PARKING WE NEED DESPERATELY AS NOW. AND THAT WILL NOT BE AN ASPHALT PARKING LOT. THAT WILL BE MILLINGS. IT WILL BE POROUS. 
          WE HAVE TO GO BACK AND GET A STORM WATER POND BUILT OR ADD AND WE WILL BE ABLE TO ADD THAT PRETTY QUICKLY I THINK. AM I 
          RIGHT? >> YES. YES. THAT IS HOW WE ARE 
          MIXING THINGS NOW. >> WE ARE STILL WAITING FOR SOME OF THE LIGHTS TO BE FIXED AND SENT BACK. I SAY FIXED BECAUSE THEY NEVER WORK. THAT WILL HELP AS WELL BECAUSE PEOPLE WILL BE ABLE TO PLAY AT NIGHT. RIGHT NOW, PLAYING AT 95 DEGREES DURING THE DAY DOES NOT WORK FOR ANYBODY. SO THAT LEAVES US WITH THE HOTEL WATERPARK SPORTS DESTINATION. 
          DOES ANYONE HAVE ANY THOUGHT THEY WOULD LIKE TO PUT OUT ON THE TABLE BECAUSE WHAT WE WOULD NEED TO DO IS SHOW THIS TO THE 
          BCC OR -- >> SO WERE THEY INVITED OR CAN LISTEN IN? I WILL SEND A FOLLOW-UP EMAIL WITH A LINK TO THE PRESENTATION AND TO THIS DISCUSSION SO THAT THEY CAN HEAR IT. AND I WILL BE REVIEWING IT WITH THEM. UNLESS YOU ALL WANT -- I MEAN THAT AS PART OF YOUR RECOMMENDATION. 
          YOU CAN RECOMMEND THAT THERE WILL BE A PRESENTATION TO THE 
          BCC IF YOU SO CHOOSE. >> OKAY. SO THE REASON I BRING THAT UP IS BECAUSE, AS WAS INDICATED, $40 BILLION-$50 MILLION WAS GOING TO BE PRICED TAGGED AND THE COMPANY HAS TO BE PRICED TAGGED WITH A LUMP SUM. WE ARE TALKING ABOUT A DISCOUNTED PIECE OF PROPERTY THAT MAYBE THE COUNTY OWNS. 
          MAYBE WE COULD GET A COST ON IT. I AM TALKING ABOUT PERHAPS SOME OTHER REQUESTS FOR EXEMPTIONS ON REBATES ON TAXES. 
          YOU KNOW? THEY ARE STILL INTO PAYING TAXES BUT MAYBE NOT 100% OF THOSE TAXES. I KNOW THAT A $350 MILLION FACILITY IS GOING TO GENERATE A LOT OF TAXES. SO THOSE KIND OF THINGS. THAT NEEDS TO BE STARTED NOW BECAUSE YOU DO NOT WANT TO GET TO A SITUATION WHERE SOMEBODY ELSE COMES FORWARD AND SAYS WE WOULD LIKE TO DO THIS BUT THIS IS WHAT WE ARE LOOKING AT. YOU DO NOT WANT TO HAVE THAT TAKE A LONG TIME TO PUT TOGETHER SO THEY GET IMPATIENT AND GO SOMEWHERE ELSE. BUT IS ANYBODY SURPRISED OR DOES ANYONE HAVE ANY COMMENTS ON WHAT WE HEARD TODAY? BECAUSE YOU HAD THE EXECUTIVE SUMMARY. THE STUDY ITSELF IS MUCH LONGER AND GOES INTO MUCH MORE DETAIL, ESPECIALLY ON THE FINANCIAL SIDE. 
          >> I DID NOT REALIZE THE COST OF THESE FIELDS. IS EXPENSIVE. 
          >> OH, YEAH. NO QUESTION. >> BUT I DO THINK IT IS A GOOD THING. AND WHEN IT COMES, I ALSO THINK THE POTENTIAL VALUE THAT THIS BRINGS TO THE COUNTY IS INCREDIBLE AND DEFINITELY PUT YOU ON THE MAP. AND I DO THINK THERE ARE CREATIVE WAYS TO FIND THOSE FUNDING RESOURCES. I THINK DAVID MENTIONED IT THERE. TAKING HIS FUTURE REVENUE STREAMS AND INCREASES IN TAX VALUE AND YOU ARE LOANING IT TO THEM UP FRONT. AND THE COUNTY MAY BE ABLE TO GO AND BONDED THOSE REVENUE STREAMS KNOWING THEY ARE GOING TO BE COMING. SO THOSE ARE THINGS THAT YOU NEED TO BE THOUGHT OUT. THEY ARE USED AS TOOLS ALL THE TIME. THEY ARE USED UP IN JACKSON ALL 
          [04:05:02]
THE TIME. SO IT IS NOT NECESSARILY LIKE TAXPAYER BURDEN, BUT IT DOES SEEM LIKE PUTTING A LOT OF -- NOT THAT WE WOULD HAVE TO DO ANYTHING UNTIL SOMEONE DOES APPROACH, I GUESS, BUT GETTING THOSE DUCKS IN A ROW AHEAD OF TIME AND MAKING SURE YOU ARE A WORTHY RECIPIENT OF THAT INVESTMENT. BUT, YEAH. 
          ACCORDING TO THEM, THERE'S ONLY ONE COMPANY OUT THERE CURRENTLY DOING THESE. YOU WANT TO BE READY AND PREPARED IF 
          THAT HAPPENS. >> I LIKE WHAT THEY DID WITH THE STUDY. YOU KNOW, PHASE TWO, I DO NOT KNOW IF IT IS A PHASE TWO AND PHASE THREE, WHERE THEY DO THE FIELDS IMMEDIATELY AND THEN THE INDOOR COMES LATER, BUT I THINK IT IS A GOOD IDEA. 
          AND WHETHER THE WATERPARK HAPPENS OR NOT, I THINK THE SPORTS COMPLEX NEEDS TO CREATE THAT NICHE THEY WERE TALKING 
          ABOUT. >> YEAH. NO QUESTION ABOUT IT. 
          THINK ABOUT IT A YEAR FROM NOW OR A YEAR AND HALF FROM NOW. 
          THINK ABOUT WHAT THAT DOES IN TERMS OF SOME OF THESE EVENTS WE ARE TALKING ABOUT THAT YOU CAN NOT HANDLE NOW THAT YOU CAN HANDLE THEN. AND IT GOES UP FROM THERE. SO I THINK IT IS JUST A QUESTION OF WHAT WOULD LIKE US TO DO IN TERMS OF THE BCC. DO WE WANT TO RECOMMEND ANYTHING JUST RECOMMEND THAT THEY HAVE A PRESENTATION? AND THEN HAVE THEM LOOK AT IT AS WELL. THAT IS A LEVEL THAT WE ARE GOING TO HAVE TO LOOK AT FOR BONDING OR ESTABLISHING AN ENTERTAINMENT DISTRICT. MAYBE THERE IS SO MUCH MONEY FROM EACH OF THE TICKETS SOLD TO THE WATERPARK AND THEN PUT ASIDE. MAYBE THEY WILL NOT WANT TO PAY ANY BONDING OR ANYTHING LIKE THAT BACK. THERE ARE A NUMBER OF DIFFERENT ROUTES WE CAN USE TO GET THERE. 
          >> SO I WOULD RECOMMEND A PRESENTATION TO THE BCC. AND THEN MOVE FORWARD WITH THE FOUR FIELDS IMMEDIATELY. YOU KNOW? AND THEN THE INDOOR AFTER THAT. 
          >> IF WE WANT THEM TO BE HERE, YOU KNOW IF WE BUILD IT THEY WILL COME. IF WE DON'T HAVE ANYTHING, THEY ARE GOING TO GO SOMEWHERE ELSE. DOES JACKSONVILLE HAVE ANYTHING LIKE 
          THAT? >> THEY HAVE BEEN TALKING ABOUT IT FOR A WHILE BUT THEY HAVE NOT APPROPRIATED THE FUNDS. 19 COUNSEL PEOPLE ON THE SAME PAGE SO. 
          >> IT IS DEFINITELY A NEEDED THINGS. DEFINITELY WITH THE LACROSSE, THAT WOULD HAVE BEEN AWESOME HAVE BEEN ABLE TO 
          ACCOMMODATE. >> I RAN INTO THE FLORIDA ASSOCIATION OF COUNTIES AND WAS TALKING TO PEOPLE FROM THE FLORIDA SPORTS FOUNDATION PEOPLE AT THE EXPO AND WHILE I WAS STANDING THERE, THEY MUST HAVE SAID 3÷2 PEOPLE -- THEY CAME UP TO SAY HIGH TO THEM IN THE BOOTH. THE NEW SOCCER FIELD. I HAVE NOT EVER MET THESE NEW PEOPLE BEFORE. THEY ARE VERY EXCITED ABOUT IT BECAUSE OF THE POSITIONING WHERE WE ARE. THERE IS NOTHING ELSE LIKE THAT IN THE GENERAL VICINITY. IT IS NICE. AND IF WE CONTINUE TO GROW IT IN JUST MODERATE STEPS, I THINK WE WILL BE PRETTY WELL OFF. BUT WHAT EXCITES ME ABOUT -- YOU START TALKING ABOUT -- YOU START TALKING ABOUT ECONOMIC IMPACT IN THE BILLIONS. THAT TO ME IS VERY IMPRESSIVE. AND, ALSO, THE WATERPARK. YOU KNOW? IF THEY DON'T RENT A ROOM AND THEY HAVE GOT EXTRA SPACE AT THE WATERPARK, THEN THEY RENT THOSE OUT FOR DAY PASSES TO LOCAL RESIDENCE. I MEAN, THAT IS ONE THING THAT WE REALLY NEED. WE NEED SOMETHING ADDITIONAL FOR OUR RESIDENTS TO BE ABLE TO DO 
          WITH THEIR KIDS. >> SO I HEAR A PRESENTATION TO THE BCC. AND THEN TAKE DIRECTION ON BOTH OF THOSE 
          ITEMS FROM THERE? >> YES. WE CAN EVEN SAY -- I WOULD SAY WE RECOMMEND PHASE TWO. THE PART OF THE PHASE TWO WHICH IS THE FOUR ADDITIONAL FIELDS AND THE CROSS COUNTRY COURSE. REALIZING THAT OBVIOUSLY A CERTAIN AMOUNT OF MONEY HAS TO BE HAD TO BE ABLE TO DO THOSE, BUT THOSE ARE THE STEPS. I DO NOT THINK WE SHOULD GET INTO THE DIAMONDS. 
          ARTIFICIAL TURF IS NICE, BUT IT PROBABLY WOULD BE $1 MILLION 
          [04:10:05]
PER FIELD. JUST A LITTLE TERRA FIRMA AND GRASS SEED. EVERYBODY GOOD WITH THAT RECOMMENDATION? AND THEN WE CAN SEE WHAT HAPPENS FROM THERE. AND WE WILL BE ABLE TO COBBLE A RESPONSE ON THE BCC SIDE AND WE WILL GET TOGETHER IN SEPTEMBER TO SEE WHAT TO DO OR HOW TO REACT TO AND CARRY ON FROM THERE. ALL RIGHT? SOMETHING ELSE? AND THRASHER-HORNE. THANK YOU. I HAD NOTES. I THOUGHT IT WAS WISHFUL THINKING I WAS DONE. SO AS YOU HEARD AND NO, $125,000 PER YEAR HAS BEEN THE GRANT THAT THE COUNTY HAS GIVEN TO THRASHER-HORNE. IN THE FIRST FIVE YEARS, IT WAS REQUIRED AS PART OF THE AGREEMENT BETWEEN THE STATE AND THE COLLEGE COUNTY TO HAVE THAT FACILITY BUILT. THE GDC WILL GENERATE THAT $125,000 AS PART OF THE CONTRIBUTION TO HAVING THAT FACILITY THERE. IT HAS BEEN 125 RIGHT SINCE THAT TIME. WHEN I GOT HERE THE PREVIOUS COMMISSIONER SAID GOOD LUCK WITH THAT BECAUSE THAT IS, YOU KNOW, FROM A POLITICAL STANDPOINT LIKE THE THIRD RAIL OF POLITICS. GOT TO KEEP TRACK OF THAT $125,000. SO HERE WE ARE. I GUESS IT IS THE NINTH RENEWAL. AND THEY COME LOOKING FOR EITHER A $25,000 OR $50,000 INCREASE SO WE WILL HAVE TO MAKE THAT RECOMMENDATION AGAIN TO THE BCC AND EITHER THEY WILL TAKE IT OR NEGOTIATE IT ON THEIR OWN OR DO WHATEVER THEY WOULD LIKE TO DO. BUT OUR RECOMMENDATION WOULD CERTAINLY GO A LONG WAY IN DETERMINING WHAT THEY MIGHT DO. SO ANY 
          THOUGHTS? >> OKAY. I AM NOT ONE JUST TO DO IT BECAUSE IT HAS ALWAYS BEEN DONE THIS WAY. SO THAT -- I AM BACK TO THE ROOM NIGHTS AND THE VALUE TO TOURISM IS NOT THERE. DOES IT BRING PEOPLE IN FOR A NIGHT? YES. I THINK WE NEED TO FIND A WAY TO GET THE THRASHER-HORNE TO STEER IN THE DIRECTION AND IN THE PRESENTATION. IT WAS STATED THAT, YOU KNOW, THEY HAVE TAKEN ALL OF THESE ONE NIGHTERS BUT THEY CANNOT ACCOMMODATE THE MULTI-NIGHTERS. WE NEED TO FIND A WAY TO STEER INTO THE MULTI-NIGHTER. AND THE DANCE COMPETITIONS. NOT GOING TO DO SOMETHING JUST BECAUSE IT HAS ALWAYS BEEN DONE A CERTAIN WAY. WE NEED TO FIND THE VALUE AND WHAT IS RIGHT AND FIND A REDUCTION IN WHAT IS RIGHT IN THE EYES OF THRASHER-HORNE SO I AM NOT SAYING CUT THEM OFF COMPLETELY BUT WE HAVE GOT TO GET THEM WHERE THEY ARE PRODUCING THE VALUE THAT CLAY COUNTY NEEDS AND THE TOURISM AND HELP IT L. OTHERWISE, THAT MONEY WILL GO A LONG WAY WITH GROUPS HOLD MULTI-DAY EVENTS. WHETHER IT IS SPORTING EVENTS OR WHATEVER WE ARE GOING AFTER. YOU KNOW? THAT MANY COULD GO A LONG WAY AND I THINK IS MONEY BETTER SPENT. 
          >> KEVIN, YOU BRING UP A GOOD POINT ABOUT THE DANCE COMPETITIONS AND I KIND OF WISH I HAD ASKED THAT QUESTION EARLIER. WE WERE TALKING ABOUT THE DEMAND FROM THE DANCE COMPETITIONS AND I GUESS THAT FALLS INTO THE VENUE RENTAL CATEGORY. NOT THE PERFORMANCE CATEGORY. SO WHAT DID THEY NEED AT THE SAME STAGE THEY WOULD USE FOR PERFORMANCE? CORRECT? IF YOU TALK WHICH PERFORMANCE IS THE MOST COSTLY PART, YOU WOULD MENTION IT IS WAY LESS LABOR-INTENSIVE COST FOR STAFF AND ESSENTIALLY TO DO THE DANCE COMPETITION TYPE OF THING. IS THAT A POSSIBILITY? ESPECIALLY FOR MORE OF THESE TYPE OF THINGS. HOW CAN WE MAKE THIS MORE SUSTAINABLE? THEY CAN ONLY 
          [04:15:06]
JUSTIFY BECAUSE THEY CAN ONLY PAY UP FOR SO MUCH. SO THEN YOU HAVE TO TRY EVERYTHING WITH THESE NEW DANCE COMPETITIONS WITH GREAT TOURISM REVENUE WHICH ALSO MAKES US A LITTLE BIT MORE IMPASSIONED AND EMBOLDENED TO CONTINUE SUPPORT BECAUSE WE SEE THE VALUE IN THOSE . 
          >> I THINK WE DID APPROVE ONE DANCE COMPETITION AT $40,000. 
          >> >> BY THE WAY, THE DANCE COMPETITION IS A SPECIAL EVENT OR A SPORTS EVENT? 
          >> THAT WOULD BE A SPORTS EVENT BECAUSE IT IS A COMPETITION AND 
          WE HAVE GOT A DEFINITION. >> DO NOT RECOUNT ANY PENCILS 
          OR TRIPODS OR ANYTHING. >> BECAUSE I ASKED WHAT THE MONEY WOULD BE USED FOR AND IT IS FOR BUYING BIGGER AND BETTER ACTS, WHICH IS NOT WHERE WE CAN REALLY TRACK. RIGHT? IT IS A LITTLE MORE CHALLENGING FOR US. BUT I MEAN, A LOT OF PEOPLE 
          REGIONALLY KIND OF -- >> THE MARKET IS MORE LOCAL. 
          >> CORRECT. BUT THE DANCE COMPETITIONS DEFINITELY BRINGS HUGE IMPACT. SO IT IS A CHALLENGE THERE. THAT IS THE CHALLENGE. WE HAVE DIFFERENT THINGS GOING ON. 
          >> THAT IS THE RENTALS. IT REALLY PAYS THE BILLS. RENTING THE WHOLE PLACE OUT IS PRETTY EXPENSIVE. 
          >> I THINK, YOU KNOW, ON THE FIVE THAT HE PUT UP, HIS MEMBERSHIP IS DOUBLING IN THE LAST THREE YEARS. I THINK THAT IS THE DIRECTION THAT HE NEEDS TO GO. SELLING. ADVERTISING. I THINK WE CAN GET THAT CORPORATE SPONSORS AND STUFF LIKE THAT. I THINK THAT IS JUST A BETTER ROUTE FOR THE THRASHER. 
          >> AND TO ME I THINK IT FALLS MORE UNDER THE QUALITY OF LIFE. 
          WE HAVE THE ECONOMIC IMPACT. PEOPLE COMING FROM OUTSIDE THE COUNTY, WHICH IS GROWING. BUT THE MAJORITY IS INSIDE THE COUNTY AND IT ALMOST FEELS LIKE THE QUALITY OF LIFE IS, I DO NOT THINK HE IS EXPECTING OR WANT TO BRING IN ROOM NIGHTS BECAUSE IT IS THE ONLY THINK WE ARE GOING TO BE BRINGING IN. 
          FROM DUVALL COUNTY OR ST. JOHNS. DEFINITELY NOT TWO HOURS AWAY. IT IS GOING TO BE THAT LOCAL BUSINESS. 
          >> HE HAS GOT A LOT OF COMPETITION IN BETWEEN JACKSONVILLE AND SAINT AUGUSTINE. AND, YOU KNOW, AS STEVEN WAS SAYING, YOU BRING A BIGGER ACT IN. WHETHER IT IS LIKE LARRY THE CABLE GUY. I DID NOT KNOW THAT CABLE IS SO LUCRATIVE. IS OVER $100,000 BUT HAS ONLY GOT 1700 SEATS. EVEN IF YOU WANTED TO, IT WOULD RAISE THE PRICE JUST TO COVER THE $100,000TO DO THAT. TO KEEPING AN EYE ON WHAT TO DO WITH THIS AND WHAT THE THOUGHT WAS. IF IT IS USED FOR BIGGER ACTS AND WE GET INVOLVED WITH THAT AND MAKE IT THREE OR FOUR BIG EVENTS DURING THE COURSE OF THE YEAR FOR HOW WE GET PEOPLE TO STAY AND UTILIZE THOSE HOTELS RATHER THAN -- WE DON'T KNOW IF IT JUST GOES TO EVENTS ARE NOT. ESSENTIALLY THAT IS 
          THEIR CHOICE AT THIS POINT. >> THEY DO TURN INTO US A LARGE PACKET OF ENTERTAINMENT CONTRACTS THAT COVER THIS $125,000. SO IT IS PURELY OPERATIONS FROM A RECRUITMENT 
          AND ENTERTAINMENT. >> IF WE WERE TO MAKE YOUR EMMA JADE STATION, COULD WE INCLUDE ,AS I WAS MENTIONING BEFORE, A RENTAL CAVEAT OF THE BUSINESS VERSUS THE PERFORMANCE OUTSIDE OF THE BUSINESS AND WE COULD BRING IN SOME OF THE STUFF FOR THE TOURISM DOLLARS ARE BETTER 
          [04:20:04]
SPENT OR IS THAT SOMETHING THAT THEY WOULD NOT BE ABLE BECAUSE IT SOUNDS TO ME LIKE THE THING THAT IS REALLY HARD TO SUPPORT AND MAKE LAST AND SUSTAINABLE IS THE PERFORMANCE SIDE. IS THERE ANY WAY THAT WE COULD SAY LIKE IF WE WERE TO GET THOSE NUMBERS WITH THE BAR CHART TO SKEW MORE EVENLY OR JUST OPEN UP MORE OPPORTUNITIES FOR THE DANCE THAT YOU'RE TURNING DOWN WHICH IS LUCRATIVE FOR BOTH THE EVENT VENUE, I IMAGINE THERE IS PROFIT FROM THE LACK OF OVERHEAD INVOLVED IN EACH ONE. 
          AND THEN ALSO WE HAVE A STAKE IN TRYING TO ENCOURAGE THOSE. 
          IS THERE ANY WAY TO TRY TO HAVE A CAVEAT LIKE THAT IN THAT 
          SUPPORT? >> MAYBE. I MEAN, WE COULD -- 
          >> IN SOME REGARDS, IT GOES BACK TO WHAT DAVID SAID. IF WE PULLED ON OUR SUPPORT, IT WOULD NOT BE THERE AND THEN WHERE ARE WE FROM THERE? RIGHT? LIKE THE DANCE COMPETITION HAS GONE AWAY. THEY WOULD HAVE TO CURTAIL SERVICES TO JUST BE 
          ABLE TO CONTINUE TO OPERATE. >> THIS IS JUST MY TWO CENTS FROM OUR PERSPECTIVE. I THINK IT IS NOT A MATTER OF LIKE HOW MUCH WE SUPPORT -- WE ARE PREPARED TO SUPPORT THEM AT THE CURRENT LEVEL GOING FORWARD. DEFINITELY. I THINK WE WOULD LIKE TO BE MORE STRATEGIC WITH THEM IN WORKING TOGETHER. TO BUILD PACKAGES. TO WORK WITH THE GROUP THAT THEY ARE BOOKING. TO ENHANCE THE EXPERIENCE ALL AROUND. EVEN DOING SOMETHING SPECIAL ON OUR APP. OR, YOU KNOW, THERE IS A VARIETY OF DIFFERENT THINGS THAT WE COULD DO. I THINK THAT IS WHERE WE CAN LEVERAGE MORE. 
          >> I THINK YOU ARE LOOKING AT TWO DIFFERENT THINGS. YOU'RE LOOKING AT GIVING THEM THE 125. DEFINITELY THEY NEED TO WORK MORE CLOSELY WITH US. AND MAYBE ONE WAY TO GO TO LEVERAGE THAT INTO WORKING MORE CLOSELY. BUT, YOU KNOW, LEAVE THE DOOR OPEN. 
          IF THERE IS AN ACT OR SOMETHING THAT BECOMES AVAILABLE, ON AN INSTANCE BASIS THAT WE GET ADDITIONAL MONEY AND YOU BRING THAT ACT IN OR DO SOMETHING THEN WE ARE OPENED TO THAT. IS 
          THE SPONSOR SOMETIMES. >> I THINK THE ONLY CHALLENGE WITH THAT IS PUBLIC RECORD. YOU KNOW? IF THEY ARE TRYING TO BOOK ENTERTAINMENT, THEY DO NOT HAVE THE LIBERTY OF -- 
          >> AS YOU SAID TONIGHT, THEY DO NOT HAVE THE LIBERTY UNTIL CERTAIN TIMES AS SPELLED OUT IN THE CONTRACT. 
          >> RIGHT. I DO NOT KNOW IF WE COULD, SAY, COME BACK AND TELL US, YOU KNOW, WHO YOU ARE TRYING TO BOOK AND IF YOU THINK THAT IS A GOOD IDEA. THAT IS THE HARD PART. I LIKE THAT IDEA. BUT I DO NOT KNOW THAT IT WORKS HERE. 
          >> GOING BACK A COUPLE OF MEETINGS, WE HAD THE DANCE COMPETITIONS AND GIVE THE PRESENTATION. IF I CAN RECALL CORRECTLY, IT WAS KIND OF LIKE IF WE DID NOT PUT UP THE $18,000. WE WERE NOT GOING TO GET IT. THE ONLY REASON THAT THE THRASHER-HORNE GOD IT IS BECAUSE WE PUT UP THE $18,000. 
          SUGGEST KEEPING ALL THAT IN MIND. AND AGAIN WANTED TO STEER THE THRASHER THAT HELPS TOURISM AND EVERYBODY. I THINK GOING BACK WITH THE STATUS QUO AND DOING WHAT WE HAVE ALWAYS DONE, I DO NOT THINK THAT IS GOING TO GET IT. BECAUSE THE THOUGHT PROCESS EVEN WITH THE PRESENTATION TONIGHT WAS DIFFERENT. HE WAS JUST TALKING ABOUT ACTS. HE WAS JUST TALKING ABOUT LARRY THE CABLE GUY. YOU KNOW, I WOULD PROPOSE GOING TO $100,000 AND -- AND THEN GETTING HIM BASICALLY SAYING THAT WE WOULD RATHER HAVE THE MONEY TO PUT TOWARDS THE DANCE GROUPS THAT HE WANTS TO BOOK AND THE VENUE THAT HELPS OUT HOSPITALITY OR ACCOMMODATIONS IN THE MARKET. 
          >> I DISAGREE WITH GOING BACK. I THINK WE SHOULD STAY CONSISTENT. I THINK HE HAS PROVEN TO US, COME TO US, AND SHOWN WHAT HE HAS DONE. I THINK HE HAS PROVIDED MORE ECONOMIC IMPACT TO US AS HOTELERS. I THINK WE SHOULD AT LEAST DO 
          [04:25:07]
WHAT WE HAVE DONE. I HEAR YOU BUT I THINK WE JUST NEED TO STICK WITH WHERE WE ARE AT AND THEN MAYBE I DO NOT KNOW THE DISCUSSION OF MOERAT THAT IS WHERE WE ARE AND IF WE DID MORE HOW DO WE GET MORE OUT OF HIM? RIGHT? AND IT ALL SOUNDS LIKE HOW CAN WE HELP YOU. HE IS NOT WORKING WITH YOU ALL AS MUCH AS HE SHOULD BE ON PACKAGES. SO, ANYWAY, WE CAN HELP WITH THAT. 
          LET US KNOW, TOO. YOU ARE RIGHT. WE NEED TO FIGURE OUT. I MEAN, WE CAN DO PACKAGES. RIGHT? AND IF YOU KNOW IT IS COMING UP, SO ANY WAY WE CAN WORK AND CREATE THAT SYNERGY BECAUSE IT IS KIND OF ALL WE HAVE GOT RIGHT NOW AS A FACILITY SO I THINK THERE'S MAYBE MORE ROOM TO GAIN MORE HOTEL NIGHTS. THERE IS MORE WORK TO DO ON THE HOTEL SIDE OF 
          COURSE FOR THOSE EVENTS. >> WE ARE NOT SEEING THE ROOM NIGHTS. YOU ARE. YOU ARE PAYING FOR A SPONSORSHIP. YOU'RE GETTING THE MAJORITY OF THE ROOM NIGHTS IN THE MARKET AT THE HAMPTON INN AND POSSIBLY THE HOLIDAY INN EXPRESS. I DO NOT KNOW WHERE THAT VALUE IS COMING TO THE ENTIRE MARKET. 
          >> AND GOING TO THE HOTELER MEETING. WE ARE CHANGING THAT UP. AUGUST 6TH, WE ARE HAVING AN EVENT WHERE WE ARE HAVING HOTELS, RESTAURANTS, MEETING FACILITIES, SO THAT PACKAGING IS EASIER SO THOSE RELATIONSHIPS CAN BE BUILT. IS NOT JUST FROM THE TOURISM TEAM. BUT IT IS WITH ONE ANOTHER FROM AN INDUSTRY PERSPECTIVE SO THAT IS THE KIND OF ENVIRONMENT WE ARE TRYING TO FOSTER AND GROW HERE. SO WE WILL KEEP THAT IN MIND, TOO. WHEN WE MENTIONED HOTELIER MEETING, I FORGOT TO TELL YOU ALL THAT WE WERE DOING THAT. 
          >> AND I THINK THIS IS KIND OF AN ITCH THAT HE HAS HERE IT THRASHER BECAUSE HE HAS THESE PERFORMANCES AND YOU WOULD HAVE TO GO OUTSIDE OF THE COUNTY IF YOU DID NOT HAVE IT. EVEN LIKE LARRY THE CABLE GUY OR, YOU KNOW, DIDN'T THEY DO SOMETHING WITH ONE OF THE CHRISTMAS -- I CANNOT THINK OF THEM. YEAH. AND THOSE ARE, AND YOU HEAR PEOPLE SAYING, OH, TO GO. I THINK IF WE WERE TO LOSE THAT, THEN MORELS WOULD HIS REVENUE BE COMING FROM AND DO WE WANT ANOTHER EMPTY PARKING LOT? I THINK WE SHOULD AT LEAST. I DON'T KNOW. 
          >> I THINK WE HAVE TO STAY AT IT AT LEAST ONE MORE YEAR. THIS IS GOING TO BE AT. AND ALSO, AS KEVIN INDICATES, WE ACTUALLY PARTICIPATED MORE THAN $125,000 BECAUSE EVERY DANCE GROUP THAT CAME IN, THEY GOT MONEY. RIGHT? I DO NOT KNOW HOW MUCH HE WAS CHARGING FOR RENTAL. YEAH. HE GOT THE BENEFIT OF THOSE GRANTS. SO JUST AS MUCH AS WE DID OR MAYBE EVEN MORE THAN WE 
          DID. >> YEAH. 
          >> SO, YOU KNOW, FROM THAT STANDPOINT, BECAUSE WE KNOW THE DANCE GROUPS DO GENERATE ROOM NIGHTS. RIGHT? 
          >> YEAH BUT IT IS HARD TO TELL ANY OTHER. 
          >> YEAH. >> I MEAN, YOU CANNOT TELL ON THESE GUYS COMING IN. I MEAN, YOU MIGHT. 
          >> YOU MAY OR MAY NOT GET DINNER BEFORE. 
          >> THAT IS ABOUT IT. THEY ARE STAYING AT A DOWNTOWN 
          JACKSONVILLE HOTEL. >> MAYBE. I MAKE IT SOMETHING THAT A LOT OF PEOPLE DO NOT. THEY MAKE IT THEIR OWN TOUR 
          BUSES. >> THEIR SHOW IS OVER AND THEY 
          JUMP IN THE RV AND OFF THEY GO. >> IT IS RARE WE GET ANY OF 
          THAT. >> SO WHAT I HAVE DONE IS TAKEN SOME NOTES AND WRITTEN DOWN SOME RECOMMENDATIONS. AND WHEN WE TALK TO THE BCC ABOUT RENEWAL, I WILL MAKE SURE THAT 
          [04:30:02]
IS ALL, YOU KNOW, REFERENCED IN THAT DISCUSSION. 
          >> YES. BECAUSE THAT IS A CONTRACT. YOU WILL HAVE TO PASS 
          IT. >> YEAH. IN THIS VEIN. 
          >> WE HAVE GOT TO MAKE A MOTION TO RECOMMEND. 
          >> YES. I HAVE HEARD 100 TO 125 AND WE CONTINUE TO GIVE GRANTS TO GROUPS THAT ARE RENTING THE FACILITY. AND SO THAT IS PART OF HIS REVENUE AS WELL. SO WE ARE SUPPORTING HIM. 
          >> YEAH. WHAT WAS THE GRANT AMOUNT TOTAL FOR, SAY, THIS CALENDAR YEAR FOR THRASHER-HORNE? 
          >> IT WAS 18, 5, AND 5. SO IT WAS 18, 5, AND 5. 
          >> I DO NOT KNOW IF THERE WAS A WAY WHERE IF YOU'RE TRYING TO GET TO A CERTAIN NUMBER HERE IS WHAT WE ARE PREPARED TO PROCEED WITH AND WE WILL OPEN UP TO A ADDITIONAL AMOUNT THAT IS EARMARKED FOR GRANTS TO SUPPORT EVENTS. LIKE WE ARE CURRENTLY DOING. SO INSTEAD IT IS BREAKING IT UP LIKE THAT. 
          >> BECAUSE, KIMBERLY, NOT UNTIL THIS YEAR REALLY HAD WE EVER GIVEN GRANTS. THERE WAS REALLY NO SPORTS THERE. 
          >> RIGHT. >> THIS IS THE FIRST YEAR WE 
          HAVE GIVEN DANCE. >> RIGHT. 
          >> YEAH. >> AND I DON'T KNOW WHETHER THEY WERE THERE BEFORE. AND THEY JUST CAUGHT ON AND SAID MAYBE I CAN GET MONEY. YEAH. AND THEY MAKE MORE MONEY IN 
          THEIR POCKETS. I GOT IT. >> THIS IS A LITTLE BIT OF A SIDE. MAYBE IT IS ME NOT BEING IN THE BUSINESS. BUT WE ARE FAMILY. FAMILY-RELATED STUFF. FAMILY ACTIVITIES. YOU KNOW A PARENT'S WILL TAKE KIDS ANYWHERE. MAYBE THEY WILL HAVE PAW PATROL LIVE, BUT THERE IS VIRTUALLY NO FAMILY. 
          >> THEY DO THAT IN OTHER PARTS OF THE YEAR. IN THE SPRING, YOU WILL SEE LOTS OF FAMILY-FRIENDLY EVENTS. THEY DO SURVEY THE COMMUNITY OR SURVEY THEIR MAILING LIST. WHOEVER IS ON THEIR MAILING LIST TO GET FEEDBACK ON WHAT SHOWS THEY 
          SHOULD PURSUE. >> YES. I DON'T REMEMBER IF THERE WAS ONE THAT WAS NOT TOO LONG AGO. 
          >> YEAH. THEY USUALLY DO IT DURING SCHOOL SO HE CAN COUNT 
          AS A FIELD TRIP. >> YES. WE GET A LOT OF SCHOOL BUSES DURING THE SCHOOL YEAR. AND EVERYBODY IS WILLING TO PAY A LITTLE BIT MORE ON THE FIELD TRIP. ALL RIGHT. SO, KIMBERLY, DO YOU THINK YOU HAVE ENOUGH TO COBBLE SOMETHING TOGETHER AS WE TALKED TO THE BCC? ANYONE ELSE? I APOLOGIZE THAT WE ARE HERE FOR SO LONG. IT IS ONE OF THE FEW TIMES WE HAVE GONE THIS LONG, BUT WE HAD A LOT OF HEAVY LIFTING TO DO IN TERMS OF TOPICS. SO THANK YOU FOR YOUR TOPICS AND YOUR PERSISTENCE. 
          >> EXPERIENCING IT RIGHT NOW FROM HERE DOWN TO HERE. 
          >> YES. IT WILL FALL ON KIMBERLY'S BROAD SHOULDERS TO TELL SOME OF THE FOLKS WHO HAVE BEEN GETTING GRANTS THAT THEY
* This transcript was compiled from uncorrected Closed Captioning.