May 08, 2024 Tourist Development Council

[Call to Order]

[00:00:15]

>>> MAY 8 AT 3:30 THE COUNTY ADMINISTRATION BUILDING. I'M THE CHAIRMAN FOR THE AFTERNOON. I WENT TO GET TO THE CALL TO ORDER. TAKE ROLL AND GET STARTED. YOU CAN INTRODUCE YOURSELF FOR THE RECORD IF YOU SPEAK.

>> NEIL PORTER WITH ACCOMMODATIONS.

>> KIM EVANS, ACCOMMODATIONS . >> CITY OF GREEN COVE SPRINGS .

>> DEBBIE BEALS . >> KEVIN ROBAIR -- ROBART --

ROBERT . >> DAVID DIAZ, CITIZEN.

>> THEY MIX PEOPLE UP TO THROW ME OFF, I GUESS.

SEE HOW MUCH I WAS PAYING ATTENTION. THANKS FOR BEING HERE. WE APPRECIATE YOUR SERVICE IN THE BURGEONING TOURIST INDUSTRY IN THE COUNTY AND GOING FORWARD WE NEED TO CHECK IF WE HAVE ANY MEMBERS OF THE PUBLIC TO MAKE COMMENTS ON

[Public Comments]

>> BRING IT ON. >> IF YOU LOOK AT YOUR AGENDA, IF YOU LOOK AT YOUR AGENDA FOR TODAY, NUMBER 11 WAS A GRANT REQUEST ON USFL. WE ARE ASKING TO STRIKE THAT TO BE HURT TODAY. WE WILL MOVE THAT TO THE NEXT AGENDA. WE ARE LEARNING ABOUT THE EVENT. THE EVENTS ARE GROWING, AS WE TALKED ABOUT. WE WILL GIVE YOU AN UPDATE WITH FLAG FOOTBALL BEING IN THE OLYMPICS IT IS GROWING. WE ARE STILL NOT TO THE EXTENT OF EVERYTHING HE WILL NEED TO ACCURATELY SUBMIT A GRANT. IT ALL CHANGED. WE WILL BRING THAT TO YOU AT THE NEXT CELLA

MEETING. >> NUMBER 11 ON THE PROGRAM? DELAY THAT TO THE NEXT MEETING. THANK YOU. ANYONE ELSE? IF NOT,

[1.  Advance Travel & Tourism Marketing Update (A. Glass)]

ADRIAN IS HERE AND WILL HELP US OUT.

>> MOST EVERYONE KNOWS ME . I WILL RUN THROUGH THESE BUT THERE ARE A LOT OF NUMBERS. BEAR WITH ME.

EXECUTIVE SUMMARY, THIS IS EVERYTHING TOGETHER . THERE ARE TWO CAMPAIGNS. A LOCAL CAMPAIGN AND LEISURE TRAVEL CAMPAIGN.

THIS IS THE EXECUTIVE SUMMARY FOR FEBRUARY OR MARCH , WHICH IS BACKED UP FROM THE LAST TIME WE PRESENTED. $5.8 MILLION IN IMPRESSIONS . WE ARE DRIVING MORE THAN 36,000 VISITORS TO THE WEBSITE. THE DISPLAY CAMPAIGN HAS 11,000 HOURS OF TOTAL EXPOSURE. WE DO THAT INSTEAD OF JUST IMPRESSIONS.

IMPRESSIONS ARE A NUMBER BUT THIS IS A REALLY GREAT WAY TO THINK ABOUT EXPOSURE . THAT EQUALS MORE THAN 460 DAYS OF ADS BEING SEEN FOR TARGET MARKETS. A DIFFERENT WAY TO LOOK AT IT IS TOTAL IMPRESSIONS. WE HAVE THE SPOTIFY CAMPAIGN. IT CONTINUES TO HAVE A STRONG COMPLETION RATE, HIGHER THAN THE INDUSTRY COMPLETION RATE. WE ARE DOING DIFFERENT THINGS THERE, AS WELL. A NEW AD THAT WILL SPEAK TO OUR NEW , WE HAVE A STORY TO TELL CAMPAIGN. THE SOCIAL CAMPAIGN HAD A REACH OF OVER 156,000 POTENTIAL TRAVELERS ON FACEBOOK AND INSTAGRAM COMBINED. THE CLICKS AND ENGAGEMENTS INCREASED THOSE TWO MONTHS. .52% OF CLICKS, ENGAGEMENT INCREASED 16% COMPARED TO THE PREVIOUS PERIOD. FOR THE SEARCH ENGINE, THE LODGING SEGMENT, SEARCHES INCREASED 19% OVER THE PREVIOUS PAIR, EQUIVALENT TO 300 CLICKS FROM FEBRUARY THROUGH MARCH . JUST AS A TOTAL, THE CAMPAIGNS ARE DRIVING HALF OF THE WEBSITE TRAFFIC AT 54% AND 24,000 PAGE VIEWS ALMOST, YOU KNOW, 11,000 CLICKS, 203 MORE. THEY ARE GOING TO BUSINESSES, EVENT PAGES, ALL KINDS OF DIFFERENT THINGS OUTSIDE OF THE WEBSITE. WE WILL DIVE RIGHT IN DEEPER SO YOU CAN BREAK IT OUT. HERE IS THE NEW CAMPAIGN WE HAVE A

[00:05:06]

WE ARE DOING A NEW CAMPAIGN FOR DISPLAY ADS. IT IS MORE A.I. OR MACHINE LEARNING. THEY TAKE THE BUDGET AND BASICALLY SHOW IT TO PEOPLE WHO WERE MOST LIKELY TO DO WHAT WE WANT THEM TO. WITH THE RATE, IT HAS INCREASED A LITTLE BIT OVER TIME BRINGING

MORE CLIPS >> CLICKS TO THE WEBSITE. THAT IS A BETTER USE OF MONEY IN THE BUDGET. PAID SOCIAL, THIS IS BEFORE WE SWISHED IT TO WE HAVE THE STORY TO TELL. IF YOU HAVE SEEN ANY OF THEM, WE ARE TARGETING THAT AREA. THIS IS BEFORE WE SWISHED OVER. ALMOST 2 MILLION IMPRESSIONS HERE.

GOOD REACH, CLICKS A REALLY GOOD, AS WELL AND 100% USERS TO THE WEBSITE ITSELF. THE NEXT TIME YOU WILL SEE A REPORT, WE

WILL HAVE THE ICE THE >> WE HAVE THE STORY TO TELL , WE HAVE TONS OF COMMENTS ON IT, WE REALLY LIKE TO SEE THE ENGAGEMENT AND TRAFFIC. SPOTIFY, AS I SAID BEFORE, WE HAVE A STORY TO TELL, THIS IS A NEW AD. WE WENT WITH , USUALLY IN TOURISM, WE USE A FEMALE VOICE, FEMALE SPEAKER BUT WE WENT WITH A MALE VOICE SPEAKER. THIS IS ALSO DOING REALLY WELL FOR THOSE TWO MONTHS, ALMOST 500,000 IMPRESSIONS AND CLICKS.

THIS IS NOT A CLICK CAMPAIGN, IT IS MORE ABOUT IMPRESSIONS AND ALL THE WAY THROUGH. WE HAVE YOUTUBE FROM VIDEOS WE SHOT EARLIER THIS YEAR. 36,000 IMPRESSIONS ARE USUALLY ABOUT THE SAME AMOUNT OF VIEWS WE SEE WITH COMPLETED RATE OF VIEWS AT 20,000 AND COMPLETION RATE 57%, AVERAGE FOR YOU TOO. YOU DON'T SEE HIGH COMPLETION RATES ON YOUTUBE BECAUSE PEOPLE SKIP THE ADS. IT IS STILL PRETTY GOOD ABOUT HALF OF THOSE PEOPLE, A LITTLE OVER HALF ARE SEEING THE FULL AD. WE HAVE STREAMING TV. THIS WILL HAVE A HIGH COMPLETION RATE BECAUSE YOU CANNOT SKIP IN THE FORMAT. IT IS IN THE FORM OF COMMERCIALS FORMAT PAGE SEARCH, THIS IS UNDER THE GENERAL LEISURE CAMPAIGN, 30,000 IMPRESSIONS WITH A HIGH CLICK RATE INAUDIBLE ]. TOP KEYWORDS, CAMPING, RV PARKS, RENTALS AND WE HAD A GOOD DISCUSSION WITH KIMBERLY IN THE TEAM AND WE HAVE BACKED DOWN A LITTLE BIT ON THAT BASED ON INVENTORY THAT WE HAVE IN CLAY COUNTY. LOOKING AT WHAT OTHER KEYWORDS WILL BE HIGH. GOOGLE SEARCH CONSULT IS SOMETHING WE ARE LOOKING INTO TO MAKE SURE WE ARE GETTING TRAFFIC COMING TO THE SITE AND PAYING FOR THOSE OTHER NEW KEYWORDS TO HELP PUSH MORE TRAFFIC TO THE SITE BESIDES JUST CAMPING, RV PARKS AND RENTALS. NEXT, WE HAVE THE HAY, NEIGHBOR CAMPAIGN. THIS IS IN LOCAL AREAS. THIS IS A GEOFENCING CAMPAIGN. INSTEAD OF TARGET AUDIENCE, THEY GO THROUGH THE LOCAL AREA. WHAT IS REALLY GREAT ABOUT THIS IS WE CAN TRACK DEVICES BACK TO CLAY COUNTY. PIPER RITTER ONE DEVICES FOR THOSE TWO MONTHS, WE ACTUALLY TRACK THAT FOR THE COUNTY FOR THE GEO-FENCE CAMPAIGN TO GET PEOPLE INTO CLAY COUNTY FROM NEARBY AREAS TO SUPPORT AND TAKE TIME TO SEE WHAT ALL THERE IS TO SEE IN CLAY COUNTY, THINGS TO DO. IT IS REALLY GREAT WE SEE THAT.

PAID SOCIAL RESULTS, AGAIN, THIS IS GOING REALLY GREAT. WE HAVE OVER 600,000 IMPRESSIONS, A LOT OF GREAT POST REACTIONS AND POST SAVES AT RIGHT NOW WE ARE WORKING IT HAS DONE REALLY, REALLY WELL , A LOT OF ENGAGEMENT ON THIS, AS WELL. WE ARE RUNNING YOUTUBE HERE, THIS IS RUNNING A LITTLE BIT SOONER THAN THE OTHER ONE. WE HAVE MORE VIEWS , 51,000 WITH 84,000 IMPRESSIONS. THAT COMPLETION RATE, AGAIN, ABOUT THE SAME, 57 TO 60%, PRETTY NORMAL FOR YOUTUBE . OTT CTV REPORTS, THIS ONE STARTED A LITTLE SOONER, AS WELL SO WE HAVE MORE IMPRESSIONS, LESS COMMISSION RATE BUT NOTHING CRAZY, THAT IS ABOUT AVERAGE, AS WELL, ABOUT 96 TO 98% IS AVERAGE COMPLETION RATES WERE MET OTT CTV. THEN THIS IS JUST FOR THE TOTAL WEBSITE TRAFFIC SOURCES. YOU CAN SEE WE HAVE KIND OF BOX OUT FACEBOOK PAID AND ADVANCED DISPLAY ON INAUDIBLE ] THAT ARE PUSHING TRAFFIC TO THE SITE AT THE MOMENT. 54 FOR WEBSITE TRAFFIC, 99% OF THAT NEW USERS.

[00:10:02]

>> BEFORE YOU START ON THAT -- YEAH.

>> LET'S TAKE A PAUSE TO SEE IF ANYONE HAS ANY QUESTIONS ABOUT THIS AS TO WHAT YOU SAW AND WE CAN FOLLOW UP WITH

ADDITIONAL QUESTIONS AFTER. >> OKAY.

>> WHAT IS A TIME PERIOD

>> TWO MONTHS, JUST FEBRUARY AND MARCH. HOPEFULLY, AFTER THIS, WE ARE NOT FULLY DONE WITH OUR FIRST CONTRACT YEAR. I WOULD LIKE TO BRING A FULL YEAR CONTRACT TO THE NEXT REPORT. IT PROBABLY WON'T BE ME GIVING THAT TO YOU, IT WILL BE SOMEONE ELSE ON THE TEAM BUT WE DEFINITELY WANT TO SEE THE WHOLE CAMPAIGN AS WE RAN IT FOR THE FIRST YEAR. SO WE WILL TALK

ABOUT THAT NEXT YEAR, TOO. >> ARE YOU LOOKING FOR SOMETHING ? I DON'T DO WELL WITH READING , MIKE?

>> IS IT? I DON'T KNOW. >> MAYBE KEVIN? TURN YOUR MICROPHONE ON. OKAY. THANK YOU. ALL RIGHT. THAT WILL BE TWO DEMERITS.

WHAT IS GOING ON? OVERALL, YOU ARE SATISFIED WITH THE LEVEL OF RESPONSE WE ARE GETTING? IS THERE A THOUGHT THAT IF YOU TO

FOLKS 12 >> IF YOU TO FOLKS DON'T WANT TO HANG IN THE WHOLE TIME, THEN -- WE CAN DO A 15 SECOND IN A DIFFERENT FORMAT. WE HAVE ALSO SEEN A LOT OF REALLY GREAT ACTION FROM SPOTIFY. THEY HAVE VIDEO AS NOW AND THE RATES ARE HIGHER AND THERE ARE HIRED CLICKS. THAT MAY BE A NEW TACTIC WE MOVE TO NEXT YEAR. WE ARE LOOKING AT WHAT WE ARE DOING NEXT YEAR, IT WILL BE MORE STRATEGIC. THE FIRST TIER WHAT WE DID IS BASICALLY JUST SAY HERE IS CLAY COUNTY. WE WILL SEND OUT IMPRESSIONS. WE WILL SEND IT TO THOSE MAIN GEOGRAPHY TARGET HITS TO MAKE SURE WE CAN BE MORE STRATEGIC AND LOOK AT PERSONAS. WE WANTED TARGET WHO WE WANT TO COME TO CLAY COUNTY AND DO MORE HIGH-END TARGETING, STRATEGIC TARGETING VERSUS JUST DOING BRAND AWARENESS AND WHY WE CAN REALLY DO THAT IS BECAUSE WE HAVE FINALLY UPDATED THE WEBSITE A LITTLE BIT . IF YOU GO, YOU CAN SEE THE UPDATES. IT IS CLEANER AND EASIER FOR PEOPLE TO ACCESS SOME OF THOSE REALLY BLOGS THAT THE TEAM RIGHT AND NEW CONVERSION POINTS. IT IS HARD TO TRACK CONVERSIONS LIKE DOWNLOADS AND CLICKS TO DIFFERENT BUSINESSES AND STUFF SO NOW WE ARE DOING A NEW CONVERSION TAGS, BASICALLY AND TRACK THOSE FROM THE CAMPAIGN. WE HAVE NOT BEEN ABLE TO DO THAT THE LAST YEAR. WE WILL DO THAT MOVING FORWARD. THAT IS A BIG PROJECT MOVING

FORWARD. >> OF COURSE, FOR FOLKS WHO ARE WATCHING,

WE MOVE ON? GO AHEAD. >> OKAY. PERFECT. THE OTHER THING I WAS GOING TO SAY, WRAPPING UP THIS YEAR, YOU WILL SEE SOME THINGS, HOPEFULLY, IN THE NEXT COUPLE WEEKS. WE WILL BE RUNNING SOME OF THOSE ADS LOCALLY AT THE BE GXT ON THEIR WEBSITE AND YOU WILL SEE THAT, NACHO STREAMING BUT ALSO ON OTHER CHANNELS. NEXT YEAR, I WANT TO TALK ABOUT QUICKLY, AS WELL AS EMPHASIZING THE PERSONA TARGETING, WE WILL EMPHASIZE ON EVENTS MARKETING, AS WELL. WE ARE STARTING TO REALLY JUST FOCUS ON THESE EVENTS THAT ARE WONDERFUL IN CLAY COUNTY WE GIVE GRANTS TO, AS WELL AS MAKING SURE PEOPLE KNOW WHAT IS GOING ON IN CLAY COUNTY WITH THOSE EVENTS.

>> FURTHER QUESTIONS OR COMMENTS? OKAY. VERY GOOD.

THANKS SO MUCH. I AM SO SCREWED UP IN TERMS OF PUBLIC COMMENT,

[2.  Airstream Ventures Sports Tourism Update (Airstream)]

THE COUNTY ATTORNEY IS THERE, WHO WAS IN THE BACK? IS ACTUALLY LATHAM? YEAH? ONE OF THE COUNTY MANAGERS IS ALSO HERE, GOOD. OF COURSE, THE DIRECTOR OF TOURISM KIMBERLY MORGAN. I WILL ETCH HER INTRODUCE HER CREW OF A

BURGEONING GROUP . >> THANK YOU SO MUCH, CHAIRMAN.

[00:15:04]

LATER TONIGHT. >> OKAY. DID YOU HAVE ANYTHING YOU WANTED TO SAY ABOUT THE INFORMATION HERE?

>> I DO. I DO WANT TO LET YOU KNOW, WE DIDN'T GIVE YOU GUYS A HEADS UP BECAUSE WE WERE WAITING TO SEE, BUT MONDAY WAS THE DAY THE SITE, THE NEW VERSION OF THE SITE, IT IS JUST SOME TWEAKS THAT WE MADE AND YOU WILL BE ABLE TO SEE IT AESTHETICALLY FROM A NAVIGATION STANDPOINT AND DIFFERENT THINGS . WE ARE STILL WORKING OUT THE KINKS BUT I WANTED TO MAKE SURE YOU KNEW THAT WAS LIVE JUST MONDAY.

>> VERY GOOD. ANYTHING ELSE FROM ANYBODY BEFORE WE MOVE ON? WE DO HAVE THE , ARE YOU LETTING ELAINE HANDLE THAT OR

WHAT? >> WE HAVE OTHER DUTIES.

>> ALL RIGHT. >> ALLISON VERLANDER WITH AIRSTREAM VENTURES. WE'VE GOT A LOT OF STUFF TO REPORT. IN MY IN CONTROL? OKAY. THERE WE GO. WE JUST GOT BACK FROM PORTLAND, OREGON . IT WAS A GREAT EVENT. WE MET WITH 36 DIFFERENT EVENT PLANNERS FROM ALL OVER. WE WERE ABLE TO SING THE PRAISES AND SHOW THEM THE NEW PORTFOLIO OF FACILITIES AND THERE WAS A LOT OF EXCITEMENT AROUND THEIR THAT FINALLY THERE WAS A PLACE, LITERALLY, I HEARD THIS FROM SIX PEOPLE, FINALLY THERE IS A PLACE IN NORTH FLORIDA WE CAN BRING OUR EVENT TO. THEY NEEDED SIX TO EIGHT FIELDS. JACKSONVILLE DOESN'T HAVE THAT BUT WE DO. A LOT OF GOOD STUFF AROUND THAT. WE WILL BE HEADED TO PANAMA CITY FOR THE FLORIDA SPORTS FOUNDATION MEETINGS AT THE END OF THE MONTH. THAT IS ALL OF THE SPORTS COMMISSIONS FROM AROUND THE STATE THAT MEET AND KIND OF TALK SHOP. THEY ALSO BRING IN AN EVENT PLANNERS. THERE ARE 18 EVENT PLANNER SLATED TO BE THERE THAT WILL BE ABLE TO TALK TO US. WE DON'T KNOW WHO THEY ARE YET. WE GET THAT NEXT WEEK . WE WILL BE ABLE TO GAME PLAN FORD WITH THEM, AS WELL, FOR THE ONES THAT MAKE SENSE FOR US. YLANG WILL GO TO WICHITA, KANSAS FOR SPORTS, WHICH WE BELIEVE IS PROBABLY THE BEST CONFERENCE OUT THERE. BECAUSE IT REALLY MATCHES COMMUNITIES AND EVENTS PLANNERS. A LOT OF PEOPLE SHE HAS MET REALLY COME THROUGH SPORTS AND THE FINAL WANT IS IN OCTOBER, ACES. I AM HEADED THERE. IT IS IN HUNTSVILLE , ALABAMA. IT IS ALL THE NATIONAL GOVERNING OLYMPIC BODIES, ALL OF THE CEOS MEET ONCE A YEAR.

IT IS CALLED ACES . YOU GET TO MEET WITH THEM AND TELL ABOUT YOUR COMMUNITY. WE HAVE NEVER HAD A SEAT AT THE TABLE BUT WE FINALLY GOT INVITED THIS YEAR. THAT IS EXCITING FOR US. WE WILL BE ABLE TO SING THE PRAISES AND SHOW EVERYTHING WE HAVE. THAT IS KIND OF WHAT WE'VE GOT, AS FAR AS CONFERENCES WE ARE HEADED TO OR HAVE ALREADY DONE. JUST, THE EVENT REPORT, SO FAR, I CAN SEE THE ONES IN DIFFERENT COLORS, WE DO HAVE MOTO SURF COMING UP THIS WEEKEND AT LAKE GENEVA IN KEYSTONE HEIGHTS. WE'VE HAD A SUCCESSFUL EVENT WITH THAT OVER THE YEARS. MARTIN, THE EVENT ORGANIZER, LIVES IN CZECHOSLOVAKIA. HE JUST GOT TO THE STATES THE LAST COUPLE OF DAYS. WE FEEL LIKE IT IS GOING TO BE A GREAT EVENT ONCE AGAIN.

THAT EVENT, AS A REMINDER, IS TELEVISED A FEW WEEKS LATER ON CBS SPORTS NETWORK BUT IT GIVES US A LOT OF FOOTAGE AND A LOT OF STUFF WE CAN USE IN DIFFERENT, VARIOUS THINGS. THE YOUTH LACROSSE SHOWCASE THAT WAS SUPPOSED TO BAKE TO OPEN UP THE NEW FACILITY, WE MADE THE DECISION TO MOVE THAT TO NOW JUNE . WE ARE WORKING VERY CLOSELY, KIMBERLY, I KNOW, HAS SENT A BUNCH OF EMAILS WITH HOTEL STUFF AND ALL OF THAT WITH TOM, THE EVENT HOLDER. WE WILL BE COMING TO YOU, HE REQUESTED TO MOVE THAT EVENT TO JUNE. SPIKE BALL, WHICH HAS A GRANT IN FRONT OF YOU THA ELAINE WILL TELL YOU ABOUT

[00:20:01]

Y'ALL ARE FAMILIAR WITH THAT. OF COURSE, THEY NOW HAVE COLLEGE TEAMS ALL AROUND THAT COMPETE FOR NATIONAL CHAMPIONSHIPS. THEY ARE LOOKING FOR A HOME IN 2025.

POWERLIFTING AMERICA, THAT IS SOMEBODY WE HAD A GREAT MEETING WITH IN PORTLAND. THEY WERE A LOT BIGGER THAN ME, THE PEOPLE WE MET WITH. THEY ARE DOING 16 EVENTS AROUND THE COUNTRY. THEY ARE LOOKING FOR EIGHT MORE CITIES. WE ARE TALKING TO THEM VERY CLOSELY. ANOTHER FISHING EVENT, I WAS TELLING KIMBERLY, THEY ARE BIG TIME INTO CRAPPY FISHING. I DON'T KNOW ENOUGH ABOUT IT AROUND THESE PARTS SO I DON'T KNOW IF WE HAVE A BIG

[00:25:06]

THIS IS INTERESTING. IF YOU HAVE SEEN THE RIPPLE CLIFF DIVING ON TV, WHERE THESE PEOPLE DIVE FROM CLIFFS WITH THE LEAST AMOUNT OF SPLASH. IT WAS DERIVED FROM NORWAY. THEY CREATE, YOU DO ALL OF THESE THINGS IN THE AIR, BUT IT IS PLATFORM DIVING. THEY BUILD THESE PLATFORMS. THEY JUMPED DOWN AND INSTEAD OF DIVING WITH THE LEAST AMOUNT OF SPLASH, YOU DIVE AND YOUR BODY HITS LIKE THIS . HANDS, FEET, YOUR BODY DIVES LIKE THAT AND WHEN YOU HIT THE WATER AND GO UNDERNEATH YOU DO SOMETHING AND IT CREATES A BIG SPLASH. THEY ARE AWARDED ON TYPES OF SPINS THEY DO IN THE AIR AND THE BIGGEST AMOUNT OF SPLASH. THEY HAVE AN AGREEMENT WITH ESPN BUT LAST YEAR , THEY DID THREE EVENTS IN AMERICA, THEY ARE DOING THREE MORE EVENTS IN AMERICA. THEY HAD OVER 800 MILLION VIEWS ON ALL OF THEY ARE VIDEO STUFF. IT IS GAINING POPULARITY. THE TWO PEOPLE THAT RUN IT ARE FROM NORWAY. WE HAD GREAT RELATIONSHIPS AND CONVERSATIONS WITH THEM. WE ARE TALKING ABOUT IT AT SPRING PARK, CREATING A REALLY NEAT THING THERE. WE HAVE A CALL WITH THEM IN A COUPLE OF WEEKS TO CREATE THAT.

THEY WANT TO DO EIGHT SITE IN AMERICA NEXT YEAR. WE WOULD LOVE FOR US TO BE ONE OF THOSE SITES. IT COMES WITH THE WHOLE ESPN PACKAGE THAT WOULD BE LIVE IN THE SUMMER. THEY WOULD NEED PROGRAMMING. I THOUGHT THAT WAS RATHER INTERESTING. LIKE IT IS

A CAN OF ALL OR SOMETHING. >> FYI, WE ARE CHECKING THE DEPTHS OF THE RIVER SO WE CAN MAKE SURE AND WE ARE WORKING ON

THAT NOW. >> THANK YOU.

>> PREFERABLY, THE MANATEES , I AM GLAD YOU MENTIONED THAT.

THERE HARD-PRESSED TO FIND ANYTHING DEEP ENOUGH.

>> I THINK IT IS ONLY A DAILY JUMP FROM 40 FEET. THEY WILL BUILD THIS WHOLE CONTRAPTION AND THEY CREATE A CONCERT ALL AROUND IT, IT IS A BIG DEAL. THEY WILL TWO AN EVENT THIS YEAR IN MIAMI. WE WILL GO DOWN THERE TO SEE WHAT IT IS ALL

ABOUT. >> VERY GOOD.

>> WHAT IS THE CRUISE LINE REQUIREMENT? I FEEL LIKE IT IS

NOT MUCH MORE THAN THAT. >> YEAH, WE ARE CHECKING ON ALL

OF THAT. >> I KNOW IT IS CLOSE. IT MIGHT

BE TWO OR THREE FEET. >> WHAT IS TWO OR THREE FEET

WHEN YOU ARE DIVING? >> FROM 40 FEET, IT IS NOT A

BIG DEAL. >> IT IS A COOL, IT WILL BE SOMETHING TO WORK ON. IT SHOULD BE A LOT OF FUN.

>> THAT WILL DRAW A CROWD. >> IT WILL. THERE ARE CROWDS, WHEN THEY DO IT IN MIAMI, I CAN SEND A LINK TO KIMBERLY, IT IS PRETTY COOL WHAT DO. 800 MILLION VIEWS FROM THEIR VIDEOS. IT IS CRAZY. IT IS PEOPLE FROM ALL AROUND THE

WORLD. >> LIKE AN AMATEUR ONE OR A

KIDS ONE . >> THEY DO A THING LIKE WE DO WITH MOTO SURF, GET THE COMMUNITY INVOLVED. THEY WILL

TEACH YOU HOW TO DO IT. >> IT IS RATHER INCH -- INTERESTING.

ONES, TWO WE HAVE, WHAT DO WE NEED TO DO OR DO WE HAVE WHAT IS NECESSARY TO BE COMPETITIVE FOR THOSE TOURNAMENTS AND SUCH? WE TALKED ABOUT THE LIMITATIONS IN CLAY COUNTY.

>> THE BIG ONES, WE DON'T. WE DON'T HAVE ENOUGH RAMPS AND EVERYTHING. THEY HAVE TO GO INTO THE WATER AT A SPECIFIC TIME BUT THESE WE DO. YEAH, WE TALKED TO A COUPLE OTHERS AND IMMEDIATELY REALIZED WE CAN'T DO ANYTHING WITH YOU BECAUSE YOU WILL DEPLOY 200 BOATS IN AN HOUR AND WE CAN'T SUPPORT

[00:30:01]

>> ALL RIGHT, THANK YOU. >> FOR THOSE THAT HAVE BEEN ON THE TDC FOR A WHILE, THE BIGGEST SEARCH THING IS

FISHING. >> THIS IS JUST THE IMPACT WE ALWAYS, VERY UPFRONT WE SHOW, HERE WE ARE, SO WE OBVIOUSLY HAVE, GOING BACK TO, WE'VE GOT FIVE EVENTS BUT IF YOU GO BACK TO ALL THE ONCE WE HAVE BOOKED, THERE WILL BE SOME THAT POP UP BEFORE THE END OF THE YEAR, YOU KNOW, WE FEEL GOOD ABOUT WHERE WE ARE WITH THE NEW FACILITY TO MARKET. IT WAS NICE GOING INTO SPORTS ETA WITH THOSE PLANS AND MAPS AND PICTURES AND ALL OF THAT. IT WAS NICE TO BE ABLE TO DO THAT. ANYWAY, ANYBODY HAVE

ANY QUESTIONS? >> ANY QUESTIONS? NOTHING? I WAS GOING TO WALMART AND AT THE BEGINNING OF THE STORE, THE FRONT OF THE STORE, THEY HAVE THE LATEST, GREATEST THING, SEASONAL OR WHATEVER. A RAND PAUL SPORTS KIT WAS LOCATED THERE. -- GROUND BALL SPORTS KIT WAS LOCATED THERE.

>> HE COULD COMPETE IN THE ONE COMING UP.

>> IT COULD BE SPIKE BALL. >> ANYTHING ELSE FOR HIM WHILE HE IS HERE? I GUESS THE NEW PORTFOLIO IS GOING OVER WELL?

>> VERY WELL.

EVERYBODY AT MOTO SURF THIS WEEKEND. IT STARTS TOMORROW. IT

WILL GO THROUGH SUNDAY. >> THERE IS A FESTIVAL OR

SOMETHING TOMORROW. >> SATURDAY.

>> ALL RIGHT. 10:00 A.M. UNTIL DID HE 4:00 . VERY GOOD. THANK

[3.  Tourism Team Update (K. Morgan)]

>> YEAH. WE HAVE BEEN BUSY,

>> WE HAVE BEEN DOING A LOT OF TRAINING TO MAKE SURE THE TEAM IS UP TO SPEED WITH DESTINATION MARKETING AND ALL THE THINGS THAT MAKE THAT ENGINE WORK FOR THE LOCAL ECONOMY. I AM PLEASED TO TELL YOU THAT AS OF A WEEK AGO, WE ARE IN THE NEW OFFICE.

IT IS ON THE FIRST FLOOR OF THIS BUILDING. WE ARE NOT, IT'S NOT COMPLETELY DONE. WE ARE DUSTY STILL BUT WITHIN THE NEXT, PROBABLY COUPLE MONTHS, WE WILL BE READY TO DO A RIBBON-CUTTING AND OPEN THE NEW VISITOR CENTER. THAT IS COMING SOON. Y'ALL ARE WELCOME TO COME DOWN AND VISIT AFTER TODAY'S MEETING. WE ARE STILL WORKING WITH LOCAL BUSINESSES TO PACKAGES FOR AMERICAN CRUISE LINES TO PRESENT THAT TO AMERICAN CRUISE LINES THIS SUMMER. WE HAVE BEEN WORKING REALLY HARD ON THAT. AS EVERYONE HAS BEEN WORKING HARD ON THE EXPLORE PLAY APP . THAT IS HER CHAMPION PROJECT. OVER THE LAST FEW MONTHS TO GET THAT UP AND RUNNING . AND THEN, OF COURSE, YOU HEARD ABOUT THE NEW ADVERTISING PLAN. THOSE ARE THE SPECIAL PROJECTS THAT ARE CONTINUING TO HELP WITH THE ARTS AND CULTURE COUNCIL , WEIGHS IN TRAILS AT THE NORTH FLORIDA REGIONAL COUNCIL BRIEF OVERVIEW, JUST SOME NUMBERS, WE HAVE HAD 370 BUSINESSES SINCE JANUARY, 370 VISITOR GUIDE REQUESTS HAVE COME THROUGH THE WEBSITE OR THROUGH ADS FROM VISIT FLORIDA AND OUR AD IN THE VACATION GUIDE THERE. GROUP LEADS, THESE ARE FOR HOTELS FOR GROUPS THAT ARE COMING IN. WE SENT 23 OF THOSE OUT. IT HAS BEEN BUSY ON THE GROUP SITE. NEW, UPDATED BUSINESS LISTINGS, WE'VE GOT 30 NEW BUSINESSES OR UPDATES THAT HAVE HAPPENED ON THE SITE. 81 EVENTS LISTED OR SERVICED SINCE JANUARY. WE HAVE BEEN BUSY. I WILL TURN IT OVER TO TALK ABOUT THE APP AND WE WILL GO FROM THERE.

[00:35:11]

BUILD AN ITINERARY AND THINGS TO DO. WE UPDATE AND ADD TO THAT. WE ARE BUILDING TOURISM IN THE APP. YOU CAN HAVE YOUR FAVORITE RESTAURANTS AND PLACES AND WE ARE POPULATING TOYS YOU CAN DO.

INAUDIBLE ] THERE IS A COFFEEHOUSE TOUR. YOU VISIT ONE OF THE 16 OWNED COFFEE SHOPS.

THE TOUR FOR FUN BUT IF YOU CHECK IN, YOU CAN WHEN A PRIZE.

TOURS AVAILABLE IN THE APP. THIS IS WHAT I HAVE BEEN WORKING ON. IT WILL BE LAUNCHED THIS MONTH GOES LIVE NEXT WEEK. WE WILL COMPLETE THE ITINERARY INAUDIBLE ] THERE IS A HISTORIC WALKING TRAIL.

>> Y'ALL HAVE ANY QUESTIONS ABOUT THE APP? OKAY. AWESOME.

IT IS AVAILABLE IN THE APP STORE.

>> I HAVE IT. I THINK IT IS GREAT. I WAS LOOKING AT IT UNDER DINING AND ACCOMMODATIONS. I KNOW Y'ALL ARE PROBABLY , CHINA LAW, YOU JUST HAVE PLACEHOLDERS AND YOU HAVE TO GO GET PICTURES TO ME, THANK YOU ALREADY DID THIS AT THE TOP, HOW, WHEN YOU GO TO ACCOMMODATIONS, YOU KNOW, IT PULLS, AIR BNB AND STRANGE THINGS AND THEN HOW DOES THAT PULL?

>> IT IS

>> YEAH, I CAN START. PERFECT. IT IS CONSTANTLY CHANGING.

OKAY. PERFECT. THANK YOU. >> ANYBODY ELSE, QUESTIONS?

>> THE FIRE AT YOUR TABLE , THE MARKETING MANAGER HAS CUSTOMIZED THAT . WE WILL INCLUDE FLYERS WHEN GROUPS COME TO TOWN. THEY CAN SEE THE FLYER WITH THE WELCOME BACK.

INAUDIBLE ] >> THE NEWEST ADDITION ALREADY MADE AN IMPACT. SHE WILL WALK YOU THROUGH THE REST OF THE PRESENTATION ABOUT MARKETING.

>> THE LAST TIME YOU SAW THESE NUMBERS WERE FOR OCTOBER THROUGH DECEMBER 2023. THESE ARE ORGANIC METRICS FOR JANUARY 1 , 2024 THROUGH APRIL 30TH. THE REACH HERE WENT UP FOR FACEBOOK, 19.7%. YOU CAN SEE THE THE ORGANIC VERSUS PAID, THE ORGANIC REACH IS OVER 200,000 WITH FOLLOWERS INCREASING 214%. THAT IS PROBABLY BECAUSE OF PAID ADS.

THE METRICS FOR INSTAGRAM HAVE GONE UP FOR ORGANIC REACH.

SINCE LAST TIME, 172% WITH FOLLOWERS ALMOST AT 500 . TODAY ALMOST 500 , A LITTL OVER 500, AN INCREASE OF

[00:40:03]

WORD DOCUMENTS TO QR CODES. I THOUGHT, HOW CAN I MAKE THIS INTO ONE COMPREHENSIVE DOCUMENT? I DECIDED TO MAKE IT INTO ONE DOCUMENT THAT COULD BE INTERACTIVE. HOPEFULLY YOU WENT THROUGH IT BEFORE THE MEETING. IF NOT, I WILL MAKE IT AVAILABLE. IT IS ONE SINGLE DOCUMENT. EVERY PAGE HAS A CLICK THROUGH LINK. EVERY NEIGHBORHOOD IN CLAY COUNTY HAS A SECTION. AFTER THE SECTION OF THE NEIGHBORHOODS, THERE IS A SECTION FOR SPORTS TOURISM AND EACH FACILITY WE HAVE IN CLAY COUNTY IS BROKEN DOWN. AT THE END, WE HAVE RESOURCE PAGES WHERE THERE ARE LINKS TO ACCOMMODATIONS AND LISTS OF ALL OF OUR VIDEO RESOURCES THAT WE HAVE. NEXT PAGE. HERE IS AN EXAMPLE OF ONE OF OUR NEIGHBORHOOD PAGES WITHIN THE DOCUMENT. IF YOU GO THROUGH EACH PAGE , THERE IS AN OVERVIEW OF THE NEIGHBORHOOD. IT WILL GIVE YOU AN OVERVIEW OF THINGS TO DO, SHOPS AND HISTORY OF THE AREA. NEXT SLIDE. FOR SPORTS TOURISM AND FACILITIES, EACH FACILITY HAS ITS OWN PAGE.

I TRIED TO INCLUDE PICTURES OF PAST EVENTS SO THEY CAN GET A FEEL OF OPPORTUNITIES THAT COULD BE DONE AT THAT FACILITY.

FOR THE REGIONAL SPORTS COMPLEX, WE HAD REALLY AWESOME FOOTAGE. I DECIDED TO INCLUDE THAT. THERE ARE DOWNLOADABLE FILES, NEXT ONE. THIS IS JUST MORE EXAMPLES OF THOSE PAGES.

YOU CAN SEE EACH PAGE HAS A FEATURE . ALL THE KEY FEATURES OF THE FACILITY , THE SQUARE FOOTAGE, YOU CAN GO TO THE NEXT PAGE. AND THEN THE RESOURCE PAGES, WHICH HAVE CLICK THROUGH LINKS FOR VIDEOS, DOWNLOADABLE AND THE ACCOMMODATIONS AND INAUDIBLE ] LEST. THERE ARE LINKS TO THE GRANT FILES AND KEY CONTACTS, SUCH AS KIMBERLY AND I HAVE PENDING ANY QUESTIONS. OKAY. THANK YOU.

>> WE WERE REALLY EXCITED SHE WAS ABLE TO COMPILE THE INFORMATION IN A REALLY ATTRACTIVE WAY . IT MADE IT EASIER TO SELL THE DESTINATION AT THE TRADE SHOWS AND WE WENT TO GIVE A SHOUT OUT . THEY WERE ABLE TO WORK WITH HAPPY HOUR TO GET US DRONE FOOTAGE AND PHOTOGRAPHY OPENING WEEKEND OF THE SPORTS COMPLEX. THANK YOU FOR DOING THAT. THAT WILL HELP US MARKET THAT GREAT NEW FACILITY. MOVING ON, JUST TO GIVE YOU AN OVERVIEW OF THE TOURS HIM AS PART OF THE COUNTY'S STRATEGIC PLAN, WE ARE TEST WITH ATTRACTING 20 NEW MULTI-DAY TOURISM EVENTS WITHIN THE COUNTY, GENERATING OVERNIGHT STAYS. WE ACTUALLY EXPERIENCED TWO OF THOSE EVENTS ALREADY THIS YEAR. WE HAVE ALREADY BOOKED SIX FOR THIS YEAR. SO WE WILL CONTINUE TO, YOU KNOW, BEAT THE DRUM TO MAKE

[00:45:05]

MARCH OCCUPANCY AND ADR WERE AMAZING. MARCH'S NUMBERS THAT WERE COLLECTED IN APRIL WERE AMAZING NUMBERS. THE OTHER THING I WILL TELL YOU THAT I THINK WE ARE EXPERIENCING , THE STARR REPORT DOES NOT REFLECT , THE STARR REPORT IS THE HOTEL OCCUPANCY REPORT, WHICH YOU WILL SEE ON THE NEXT SLIDE.

THAT REPORT SHOWS A 1% DECREASE IN ADR , AVERAGE DAILY RATE FOR HOTELS. SO THAT IS NOT WHAT WE ARE SEEING ON THE COLLECTIONS SIDE. WE ARE LOOKING AT VACATION RENTAL DATA. WE THINK THAT IS WHERE THE DIFFERENCE IS. WE'RE STILL WORKING OUT THE KINKS WITH THAT PROGRAM. WE WILL REPORT BACK TO YOU NEXT TDC MEETING ON WHAT THAT LOOKS LIKE WITH A FULL REPORT. ANY

QUESTIONS? >> NO QUESTIONS, JUST THINK JUST WORK NOW IN TERMS OF ANALYZING AND TRYING TO FOLLOW UP TO SEE WHAT WE NEED TO DO BETTER TO ATTRACT THE RIGHT PEOPLE AND KEEP THE EYEBALLS AND ALL. THEY HAVE BEEN WORKING. IN THE LAST WEEK OR SO AT FIRST MOVING CONDITIONS. SOME OF THEM WERE OVER THERE, SOME OF THEM OVER HERE AND OVER THERE. THEY ARE NOW UNDER ONE ROOF, SO TO SPEAK.

FROM YOU? OKAY. WE DO HAVE APPROVAL OF THE MINUTES FROM

[4.  Tourist Development Council Meeting Minutes March 6, 2024.]

A MOTION. >> I OFFER A MOTION TO ACCEPT THE MINUTES, APPROVE THE MINUTES FROM THE LAST MEETING.

>> SECOND. >> ANY OTHER DISCUSSION? ALL IN

[5.  Budget Review (K. Morgan)]

THIS IS 23 -24 AND THEN 24-25.

>> YES. YOU HAVE THE BUDGET RECAP . WE PULLED THIS REPORT ON THE 26TH OF APRIL. THERE IS NO SURPRISES HERE. WE JUST GIVE YOU THE OVERVIEW OF WHAT WE HAVE SPENT, WHERE WE HAVE SPENT IT IN THE BURN RATE FOR EACH LINE ITEM IN THE BUDGET. I DON'T, THERE IS NOTHING THAT HAS CHANGED SINCE THE LAST MEETING, AS FAR AS MAJOR EXPENSES. BARRING NO QUESTIONS, I WILL MOVE TO PROJECTIONS FOR NEXT YEAR. UM, WITH THAT BEING SAID, WE WILL LOOK AT 2024-2025, WE ARE IN THE MIDST OF BUDGET PLANNING RIGHT NOW. THAT IS FOR FISCAL YEAR 2024-2025 BUDGET THAT START IN OCTOBER. WE ARE RECOMMENDING, NOW THAT WE LEAVE REVENUE FLAT, $1.8 MILLION BUDGET, SIMPLY BECAUSE THE LEGISLATION IN TALLAHASSEE DEALING WITH THE TOURIST DEVELOPMENT TAX . WE DON'T REALLY KNOW WHAT THAT WILL LOOK LIKE. THERE MAY BE IMPLICATIONS. WE JUST WANT TO BE ON THE CONSERVATIVE SIDE WHEN IT COMES TO OUR BUDGET .

THE OTHER THINGS THAT ARE HAPPENING, JUST ENVIRONMENTALLY , IS THE ECONOMY AND INFLATION . WE ARE STARTING TO SEE SOME IMPACTS OF THAT . THE REST OF THE STATE HAS SEEN SIGNIFICANT

[00:50:06]

WAIT A MINUTE, WHAT IS HAPPENING? WE HAVE SOME CARRYFORWARD EXPENSES. THERE IS A FAIRGROUNDS PROJECT THAT IS $685,000. THE MONUMENT SIGNS ARE ANOTHER 70. THERE ARE PROJECTS THAT ARE ONGOING THAT HAVE BEEN FROM PREVIOUS YEARS ' BUDGETS. IT IS NOT IMPACTING THE INCOMING REVENUE, IT IS JUST CARRYING THOSE DOLLARS FORWARD FROM PREVIOUS BUDGETS.

THAT TOTAL IS $915,000. WHEN YOU TAKE THAT OUT OF THAT $2.8 MILLION, THE OVERALL BUDGET, AS PROPOSED RIGHT NOW, IS $1.9 MILLION. WE ARE LOOKING AT WHAT WE CUT, WHAT PROJECTS WE TAKE FROM OR IF, YOU KNOW, IN JULY AND AUGUST WE START TO MIRACULOUSLY SEE SOME GREAT REVENUE REPORTS AND REVENUE PROJECTIONS, WE MAY SHIFT. DO Y'ALL HAVE ANY QUESTIONS ABOUT THAT? OKAY. AWESOME. THANK YOU.

>> I THINK, YOU KNOW, I THINK IT IS A CONSERVATIVE WAY TO MOVE FORWARD AND CERTAINLY, WE DON'T KNOW WHAT WILL HAPPEN.

INAUDIBLE ] IT WILL BE A DAYLONG WORK SESSION TO GET THE COUNTY COMMISSIONERS AND PROGRAM TO THE STATE LEGISLATURE, I CAN'T REMEMBER THE EXACT NAME FOR THE DEPARTMENT.

TITLE BUT NONETHELESS, SHE LOOKED AT, THEY ARE LOOKING AT IT AND RECOMMENDING TO THE STATE LEGISLATURE IN TERMS OF THE GDP THIS YEAR. IT WILL PICK BACK UP AGAIN. THEY ARE APPROACHING THIS A LITTLE MORE CONSERVATIVELY. YOU, I THINK ALSO, AS WE SIT HERE, WE REALIZE, YOU KNOW, OUR BUDGET IS DEPENDENT UPON ALL OF THESE PLACES THAT ARE PRODUCING TAX SO IT IS BETTER TO TAKE THAT VIEWPOINT AND HOLD OURSELVES IN THAT FASHION.

GOOD. >> WE STILL HAVE A WAYS TO GO.

THIS PROCESS IS JUST STARTING . IT IS REALLY JUST STARTING.

WE'VE GOT THE FINAL BUDGET THAT WILL BE APPROVED BY THE BOARD OF COUNTY COMMISSIONERS SEPTEMBER 24TH. YOU ALL WILL RECEIVE THE FINAL BUDGET THAT WE WILL BE PRESENTING ON

SEPTEMBER 4. THANK YOU. >> ALL RIGHT. WE MOVE ON TO

[6.  Event Marketing Grant Update (S. Lamb)]

THAT? WHO WILL? >> STEPHANIE AND I WILL TAG

TEAM. >> EXCELLENT.

>> I GOT CONFUSED AS TO WHICH ONE, I SAW YOU MAKE A MOVE. I

WAS LIKE, LET'S GO FOR IT. >> STEPHANIE HAS WORKED REALLY HARD ON UPDATING OUR MARKETING GRANT OVERVIEW. I WILL LET HER KIND OF WALK YOU THROUGH THE WORKSHEET SHE HAS, THE SPREADSHEET SHE HAS PREPARED FOR YOU AND THEN WE WILL DIVE

[00:55:12]

INTO SOME GRANT APPLICATIONS. >> GOOD EVENING, EVERYONE. SO IT DOES LOOK A LITTLE DIFFERENT THAN LAST TIME. I KIND OF EXPANDED WHAT THE SPREADSHEETS COVER, TRYING TO BE MORE TRANSPARENT WITH ALL OF YOU SEE CAN SEE WHAT IS GOING ON. YOU WILL SEE THE NUMBER OF ROOM NIGHTS WE HAVE FOR THE EVENTS THAT HAVE ALREADY EITHER GIVEN THE REIMBURSEMENT MATERIAL OR I ALSO BROKE IT DOWN INTO THE THREE DIFFERENT TYPES OF GRANTS WE HAVE INSTEAD OF SIGNATURE AND SPECIAL TOGETHER. THOSE ARE NOW SEPARATE. SPORTS ARE SUPPER, LIKE USUAL. AS YOU CAN SEE, MOST OF THE WAITING ON THE AGRICULTURAL FAIR FOR THEIR STUFF BUT IT WENT VERY WELL THIS YEAR . GOOD JOB WITH THAT. WE SOLD A FEW EVENTS IN THE SPECIAL EVENTS GRANTS. THE JUST HAPPEN, WE ARE WAITING FOR THE REIMBURSEMENT MATERIAL. WE ARE WAITING FOR CREDIT FOR THE JULY EVENT TO HAPPEN AND THE SPORTS GRANTS, WHICH IS MOST OF TH EVENTS, YOU WILL SEE THE THREE NEW ONES THAT ARE COMING. YOU WILL HEAR FROM THEM TODAY.

THE UFFL WILL NOT BE IN THERE, BUT THEY ARE ON NEXT YEAR'S.

THAT IS ANOTHER CHANGE WE HAVE, WE ALREADY HAVE EVENTS FOR 2024 -2025. WE WILL GET INTO THAT. OUT OF THE 300,000, WE HAVE GRANTED 246,500 , LEAVING 53,500 AVAILABLE FOR THE 2023-2024 FISCAL YEAR. IN TOTAL, WE HAVE TO AND JIK16 ROOM NIGHTS. THAT IS WITHOUT A FEW EVENTS GIVING US THE REIMBURSEMENT CARRYOVER. WE ARE EXPECTING A LOT AND THEN THE SPORTS EVENTS WE EXPECT A LOT, AS WELL. ARE THERE ANY QUESTIONS WITH THE 2023-2024? OKAY. I WILL MOVE ON TO 2024-2025. WE HAVE TWO EVENTS IN 2024-2025 . ONE OF WHICH BEING THE UFFL THAT WE ARE PUTTING OFF UNTIL THE NEXT MEETING. THE ONLY OTHER ONE WE HAVE IS THE SCOTTISH MASTERS .

THAT IS GOING TO BE IN OCTOBER OF 2024, THIS YEAR. THAT IS THE GRANT AMOUNT OF 15,000. NEXT YEAR IS NOT 300,000. THAT SHOULD BE UPDATED FOR OUR BUDGET. THAT WILL BE CORRECTED.

ANY QUESTIONS IN 2024-2025 EVENTS? OKAY. THANK YOU.

>> THANK YOU. >>> THAT GIVES YOU AN OVERVIEW.

THAT GIVES YOU, KEEP IN MIND, YOU ARE WORKING WITH $53,000 FOR THE REMAINDER OF THIS YEAR. THAT IS BECAUSE WE INCREASED THE BUDGET LINE TO 300,000 . OKAY. SO, THAT IS KIND OF THE

OVERVIEW GRANTS UPDATE. OKAY. >> YOU WANT TO MOVE TO

[7.  Lacrosse Tournament Update]

APPLICATIONS? >> YEAH, LET'S MOVE AHEAD.

>> LET'S MOVE TO NUMBER SEVEN, LACROSSE IS THE ONE THAT WAS MOVED FROM APRIL TO JUNE , THAT IS WHAT WE ARE TALKING ABOUT.

>> YES THIS ONE IS JUST, WE THOUGHT IT NECESSARY TO BRING IT BACK TO YOU BECAUSE YOU HAD APPROVED AN EVENT HAPPENING AT APRIL. YOU HAD GRANTED THEM $30,000 FOR THEIR EVENT. THEY JUST MOVED THE DATES TO THE THIRD WEEKEND OF JUNE.

ACTUALLY, THAT IS TO YOU TO GET APPROVAL TO THAT DATE CHANGE FOR THEIR AGREEMENT

AND FOR THEIR GRANT. >> OKAY. ANYBODY HAVE ANY THOUGHTS? IF YOU RECALL, WE HAD QUITE A BIT OF DISCUSSION ON THIS. AS KIMBERLY INDICATES, I THINK IT IS MOST IMPORTANT TO NOTE IT HAS BEEN MOVED FROM APRIL . WHICH WE REALLY DIDN'T NEED A LOT OF HELP WITH THAT PERIOD , I THINK. YOU, KEVIN, DAVID COULD TELL US JUNE IS A LITTLE BIT BETTER IN TERMS OF BUSINESS. I DON'T KNOW IF ANYBODY HAS ANY THOUGHTS. DO WE JUST RENEW THIS AND MOVE ON TO THE NEXT ITEMS? WHAT DO WE WANT

TO DO? >> MOVE IT TO JUNE IS GOOD.

>> YEAH. >> WE WILL JUST KEEP IT AS IS.

DO YOU WANT TO VOTE ON THAT OR JUST A CONSENSUS VOTE? A MOTION

[01:00:01]

AND A SECOND. >> MOTION TO APPROVE THE MOVE

TO JUNE. >> OKAY.

>> I WILL SECOND. >> A MOTION AND A SECOND. ANY OTHER DISCUSSION? ALL RIGHT, ALL IN FAVOR, PLEASE SAY AYE.

ANY OPPOSED? THE MOTION CARRIES. THE REQUEST FROM TOM

[8.  High School 9:12 Cross Country TDC Grant Request (K. Morgan/S. Lamb)]

>> WE ARE WORKING GET OUT NOW.

>> WE WILL GET THERE. >> WE HAVE A LITTLE BIT OF TIME. THEY ARE ALSO TALKING ABOUT DOING OTHER PHYSICAL CHANGES UP THERE. SOME OVERFLOW PARKING AND EXPANDING THE CROSS COUNTRY COURSE. IT WILL HOPEFULLY BE A GOOD ADDITION.

>> THE OTHER THING I WOULD LIKE TO ADD, THE GRANT APPLICATION CAME IN WITH THEY THOUGHT THEY WERE GOING TO BE AT THE FAIRGROUNDS. TO HAVE AN EVENT AT THE REGIONAL SPORTS COMPLEX, IT IS MORE EXPENSIVE. KEEP THAT IN MIND WHEN YOU ARE LOOKING AT THIS GRANT APPLICATION, PLEASE.

>> OKAY. THE REQUEST IS $7500, IS THAT CORRECT?

>> YES. THE REQUEST IS HAVE ANY 500 AND STEPHANIE WORKED SO HARD TO GET TO, TO GO THROUGH THE GRANT GUIDELINES AND TAKE THE APPLICATION AND MATCH THINGS UP AND DO THE MATH TO FIGURE OUT WHAT THE RECOMMENDATION OR THE RECOMMENDED AWARD IS. WHAT WE HAVE HERE IS KIND OF ANOTHER EXAMPLE OF AN EVENT THAT IS NOW IN YEAR TWO AND THEY ARE BUILDING THEIR FOLLOWING. BUT I WILL TELL YOU, CORRECT ME IF I AM WRONG, THERE ARE NOT A LOT OF JUNIOR HIGH CROSS COUNTRY MEETS AT THIS FILLS THAT GAP. IT INTRODUCES THE JUNIOR HIGH, YOU KNOW, THE JUNIOR HIGH SCHOOLS TO AN ACTUAL COMPETITIVE EVENT. MORE SO THAN OTHERS.

>> I THINK, I WENT TO THAT LAST YEAR. IT WAS OBVIOUSLY, EVERYBODY WAS SURPRISED BY THE NUMBERS THAT TURNED OUT. IT WAS NOT ONLY AT THE JUNIOR HIGH, WE HAD HIGH SCHOOL AND ELEMENTARY

SCHOOL PARTICIPANTS. >> WE HAD 800 RUNNERS. VERY FEW PEOPLE DO MIDDLE SCHOOL. EVERYBODY IS FOCUSED ON HIGH SCHOOL. WE ARE TRYING TO BUILD A MIDDLE SCHOOL AND HIGH SCHOOL EVENT . IT WILL TAKE SOME TIME. WE WILL NOT GET THERE IN YEAR TWO. IF YOU LOOK AT THE TRACKING NUMBERS, WE WILL PROBABLY DOUBLE WHERE WE WERE LAST YEAR. THAT IS THE CAUSE OF CONCERN, REMEMBER PARKING LAST YEAR, IT WAS CRAZY. IT IS A WAY TO SHOWCASE THE FACILITY WE HAVE. WE WILL MAKE THAT INTO A PREMIER TRACK. BUT, YEAH, ON THIS GRANT, THE RENTAL FEE IS WAY MORE EXPENSIVE THAN THE FAIRGROUNDS SO, YOU KNOW, I NEED HELP WITH THAT. PLUS, IF YOU DOUBLE THE AMOUNT OF RUNNERS, YOUR COSTS ARE GOING TO CHANGE, AS WELL, WHICH IS WHAT WE WANT. THAT IS THE REASON FOR THE GRANT. THEY ASKED FOR $7500 LAST YEAR. THEIR TOTAL RECEIPTS WERE ABOUT $3700. THAT WAS PAYING THE RENTAL FEE FOR THE FAIRGROUNDS . THEY WILL HAVE TO PAY FOR THE NEW SPORTS COMPLEX PLUS THE EVENT WHEN YOU HAVE DOUBLE THE RUNNERS AND ALL OF THAT.

>> IS THAT THE SAME TIME FRAME THAT IT WAS LAST YEAR?

>> SEPTEMBER. >> OKAY.

>> THAT, I THINK, IF I REMEMBER RIGHT, ELI STRATEGICALLY PICS THAT DATE BASED ON THE RUNNING CALENDAR.

>> THERE WERE ALREADY BIG EVENTS ALL OVER. AROUND THE STATE NOBODY WAS REALLY DOING ANYTHING. WE WILL MAKE THAT

KIND OF A CLAY COUNTY EVENT. >> DO THE RUNNERS, DO THEY PAY

[01:05:03]

REGISTRATION FEE OR ANYTHING? >> THEY DO, BUT IT IS BASED ON THE SCHOOL, NOT LIKE PER RUNNER. IT IS MINUSCULE , PROBABLY $100 OR SOMETHING LIKE THAT. THEY WILL COME IN AND FROM, I MEAN, HE'S GOT TEAMS COMING IN FROM MIAMI, ORLANDO, TAMPA, MIDDLE SCHOOLS, THERE WILL BE HOTEL STUFF IN THIS THAT MAYBE WASN'T AS MUCH LAST YEAR.

>> IF I AM READING THIS RIGHT, IT HAD 100 ROOMS LAST YEAR.

THEY ARE PROJECTING ABOUT THE SAME AMOUNT OF ROOMS.

>> HE JUST DOESN'T KNOW. I THINK HE IS TRYING TO BE CONSERVATIVE IN THAT AGAIN. WHEN HE FILLED OUT THIS GRANT TO WHERE, I THINK HE IS BEGINNING TO SEE EVERYTHING GROW . HE DID 100 LAST YEAR. HE WAS AWARDED 7500 LAST YEAR BUT ONLY SPENT 3750. IT WOULD BE VERY SIMILAR TO WHAT YOU APPROVED LAST YEAR BUT FOR A MUCH BIGGER EVENT.

>> VERSUS SOME MIDDLE SCHOOL AND HIGH SCHOOL, YOU KNOW, THEY CAN MAYBE BOOK NOT AS MANY ROOMS. ANYWAY, I THINK IS WE CONTINUE TO GROW THIS EVENT, IT WILL EVOLVE .

>>

CONSERVATIVE. >> DO YOU KNOW HOW MUCH THE RENT ACTUALLY GOES UP BY MOVING?

>> I THINK IT TRIPLED. >> AGAIN, YOU LOOK AT THE SCORE BREAKDOWNS, YOU COULD ARGUE WE COULD HAVE A LITTLE MORE ON THIS ONE AND A LITTLE MORE IN THAT ONE AND I THINK, YOU KNOW, IF YOU ARE SPENDING THAT MUCH MORE IN TERMS OF THE RENTAL , IT IS ONE OF THOSE SITUATIONS WHERE IT GOES FROM ONE POCKET TO THE OTHER POCKET. IT IS GOING INTO TOURISM AND PARKS AND RECS OR WHEREVER THEY END UP PUTTING IT. IT IS BASICALLY A GENERAL UND FOR THE COUNTY. WE ARE JUST UTILIZING IT SO IT BENEFITS THE FACILITY AND BRINGS MORE MONEY TO MAINTAIN IT. I DON'T THINK THAT IS A PROBLEM. WHEN YOU START LOOKING AT STABILITY AND MANAGEMENT CAPACITY, OBVIOUSLY, YOU COULD EASILY USE ANOTHER 50, THE SAME THING WE SAW LAST YEAR INAUDIBLE ] GOES ARE HARD TO QUANTIFY. LET'S DO THIS 7500 AND HE DIDN'T TAKE THE FULL 7500 LAST YEAR, HE MAY NOT THIS YEAR. EVERYTHING STAYS THE SAME BUT HIS COSTS ARE INCREASED BECAUSE OF THE FACILITY RENTAL.

>> I THINK ALSO THE IMPACT HERE, I MEAN, I AGREE IT WILL GROW, I AGREE WITH YOU. I THINK THERE WILL BE HOTEL ROOMS WITH THAT. THERE WILL BE IMPACT TO RESTAURANTS. THAT MANY PEOPLE, EVEN IF THEY ARE REGIONAL, THERE IS THAT PART OF ALSO WHAT WE DO. CAN YOU IMAGINE WHAT THE GAS STATIONS ARE GOING TO SEE ? THEY WILL HAVE NO CLUE WHAT IS GOING ON. I THINK IT IS ALL OF THAT, WHICH IS WHAT WE ALSO DO. I THINK IT WILL BRING THAT

IMPACT, ALSO. IT WILL GROW. >> ESPECIALLY IF THEY ARE GOING TO SHOWCASE IT. IT IS BIG. WHEN THEY GET THERE, THEY CAN REALIZE HOW MUCH BIGGER IT COULD BE.

>> THERE IS ALSO AN OPPORTUNITY FOR US TO GROW THERE WITH CROSS COUNTRY FROM THE SPORT ASPECT OF IT. YOU ARE ALREADY TALKING TO DIVISION II NCAA POSSIBLE THERE AND APPROACHED BY ST.

JOHNS RIVER STATE COLLEGE ABOUT MAYBE DOING SOMETHING WITH THEM IN TERMS OF, YOU KNOW, HELPING THEM OUT WITH FACILITIES FOR THEIR CROSS-COUNTRY TEAM. THAT THEN OPENS UP TO YOUR SCHOOL, IN TERMS OF DOING NATIONALS. I THINK, YOU KNOW, WE ALWAYS LOOK FOR UNIQUE OR A DIFFERENT SPOT TO LAND THAN WHAT EVERYBODY ELSE IS DOING. I THINK FOR US, THAT MAY BE CROSS COUNTRY.

>> IF I COULD, YOU MIGHT HAVE RE TOUCHED ON THIS, I KNOW THE INCREASE IN THE RENTAL COSTS FROM MOVING FROM THE

[01:10:01]

>> I THINK IT WILL BE CLOSE TO $4000. LAST YEAR THE FAIRGROUNDS WAS $1000. IT IS A BIG JUMP.

>> HE MAY HAVE TO PUT, YOU KNOW, SOMEBODY ELSE ON-SITE TO HELP WITH TRAFFIC AND DIRECTING.

>> WE MAY HAVE TO DO SHOVELS, THERE ARE A LOT OF THINGS NOW WITH COSTS ADDED THAT GOING TO THE SPORTS COMPLEX WE ARE STILL NOT SURE. I THINK HE WILL USE ALL OF THAT $7500 THIS YEAR, FOR SURE. IF YOU LOOK AT IT OVER A TWO YEAR INVESTMENT, HE ONLY USED HALF OF IT LAST YEAR. HE WOULD STILL BE UNDER 15,000

OVER A TWO YEAR PERIOD. >> WHO KNOWS WHERE THIS GOES AS FAR AS HOW BIG IT CAN BE AND ALSO, DRAW ATTENTION TO CLAY COUNTY AND SOME OF THESE OTHER THINGS WE TALKED ABOUT. WE COULD CERTAINLY TALK TO SOMEBODY AND SAY AN EVENT IN SEPTEMBER WITH 1600 TO 2000 PARTICIPANTS, YOU ARE TALKING ABOUT DIVISION II, YOU COULD SAY WE COULD HANDLE THAT MANY PEOPLE AT THIS FACILITY. I THINK IT HELPS .

>> TO YOUR POINT, EVERYBODY WANTS A FOCUS. THERE IS A FOCUS ON BASEBALL, VOLLEYBALL AND ALL THAT IS GREAT BUT THERE IS NOTHING WRONG WITH BEING KNOWN FOR CROSS COUNTRY AS A CROSS COUNTRY HUB. IT WILL BRING THE SAME AMOUNT OF PEOPLE AS THOSE EVENTS. YOU KNOW, SARASOTA DID AN AMAZING THING WHEN THEY TOOK A DILAPIDATED AREA AND TURNED IT INTO A WORLD-CLASS ROWING CENTER. THEY HAVE EVENTS THERE 48 WEEKS A YEAR. THEY ARE ALL ROWING BUT THEY ARE ALL TOURISTS. THERE IS NOTHING WRONG WITH US FOCUSING, GRABBING HOLD OF AND BEING KNOWN AS A CROSS COUNTRY PLACE.

>> ALL RIGHT. ANY OTHER DISCUSSION? GLAD TO TAKE A MOTION , IF SOMEBODY WANTS TO MAKE A MOTION, IF SOMEBODY IS PREPARED TO DO THAT. THANK YOU.

>> MOTION AND SECOND. ANY OTHER DISCUSSION? ANY OTHER THOUGHTS?

[9.  Ignite Dance June Competition TDC Grant Request (K. Morgan/S. Lamb)]

DANCE TUNE COMPETITION. >> YES. THIS IS FOR THEIR NATIONAL CHAMPIONSHIP. THIS IS THAT THRASHER-HORNE . THEY HAVE MADE A REQUEST OF $10,000. GOING THROUGH THE SCORING PROCESS, WE ARE RECOMMENDING A $4000 AWARD. STEPHANIE, DO YOU

WANT TO ADD ANYTHING? >> SO THERE EVENT , THE ACTUALLY HAVE AN EVENT GOING ON THIS WEEKEND. I DON'T KNOW IF WE HAVE SEEN ANY HOTEL RENTALS SO FAR FOR THAT. THAT MIGHT NEED TO BE CONSIDERED FOR THIS. THERE WAS A QUESTION WITH THE EVENT ORGANIZER. SHE HAD SOME QUESTIONS ABOUT THE ROOMS. I THINK HER ROOM NUMBERS WILL BE SKEWED. SHE PUT ACTUAL ROOM RENTALS SO THESE WILL MOST LIKELY BE DOUBLE THAT. SHE HAS 85. THAT WOULD INCREASE HER SCORE. SHE DOES HAVE A PRETTY SOLID PAST EVENT HISTORY. THAT IS ANOTHER THING TO BE

CONSIDERED. >> THIS IS A FOUR DAY EVENT?

>> TWO DAY EVENT. YES. I WOULD BE INTERESTED TO SEE HOW HER ROOM NUMBERS COMING IN, ESPECIALLY WITH IT BEING

MOTHER'S DAY WEEKEND. >> HOW MUCH IS SHE ASKING FOR?

>> SHE IS ASKING FOR 10,000. BASED ON OUR RECOMMENDATION, I

WOULD PUT HER AT 4000. >> I WILL TELL YOU JUST

>> THERE IS AN EVENT THIS WEEKEND?

>> YES. >> IT IS ON THE SHEET.

>> I THINK IT WAS FIVE. 5000, YES. IT IS ON THE SHEET.

>> THE OTHER THING I WILL TELL YOU IS THAT THIS GROUP DIG GIVE US AN ADD IN THEIR PROGRAM. WE WERE ABLE TO SHARE DESIGNS AND

[01:15:01]

>> GOOD. ARE YOU BUYING THAT OUT OF A DIFFERENT LINE ITEM?

>> THEY OFFERED IT TO US. THEY SAID WE WANT TO GIVE YOU AN AD

IN OUR AREA PROGRAM. >> WHAT IS THE VALUE ON THAT?

>> THE PROGRAM GOES TO EVERY COMPETITOR AND EVERYONE WHO

WALKS IN THE DOOR. >> WHAT DO THEY CHARGE FOR

THAT? >> I DON'T KNOW. WE NEED TO GET THAT INFORMATION AND GET THAT TO YOU.

>> IT IS A SOLD OUT EVENT. THE ONE GOING ON THIS WEEKEND WAS SOLD OUT WELL IN ADVANCE. IT IS ALWAYS HOLD OUT. THIS FUTURE MIGHT ALSO BE SOLD OUT, AS WELL.

>> YOU'VE GOT 600 PARTICIPANTS AND THEIR FAMILIES. AT LEAST

ONE OTHER PERSON. >> THEY ALSO HAVE AN EVENT IN JACKSONVILLE AT THE CONVENTION CENTER. WE HAVE TWO EVENTS , NOT JACKSONVILLE, I AM JUST GOING TO SAY THAT. IT IS NOT

OFTEN WE GET TO SAY THAT. >> DO THEY KNOW IF THEY ARE

RENTING HOTELS? >> YES. THEY WOULD TELL YOU?

>> YES. IT IS A GOOD PIECE OF BUSINESS.

>> THEY WILL BE ABLE TO TELL. THE DANCERS, WELL, THEY ARE GOOD AND THEY COME. I PERSONALLY THINK WE NEED TO DO WHAT WE DID BEFORE, AT LEAST THE 5000.

>> WE CAN'T DO LESS THAN THAT.

>> 4000 DOESN'T MAKE SENSE. I DON'T THINK WE GO TO THE 10,000. I THINK SHE DOESN'T UNDERSTAND HER ROOM RATES . WE DON'T REALLY KNOW. I KNOW WHAT WE MIGHT DO BUT I DON'T KNOW WHAT THEY ARE DOING WITH THE HOTELS. SHE REALLY NEEDS TO UNDERSTAND THE ROOM NIGHTS. THEY ARE PROBABLY IMPACTING THIS. UNTIL SHE UNDERSTANDS, YOU KNOW , SHE NEEDS TO

CALCULATE THE NUMBERS . >> GIVE US A STRONG WEEKEND.

THERE ARE A COUPLE EVENTS GOING ON. YOU KNOW, I WOULD LIKE TO BETTER UNDERSTAND WHERE THEY HAVE THE IMPACT, THE ECONOMIC IMPACT , ALMOST 1.2 MILLION, YOU KNOW, WHAT KIND OF FORMULAS ARE WE USING TO COME UP WITH THOSE NUMBERS?

>> SO I KNOW, I DON'T, I AM TRYING TO REMEMBER IF THEY USED OUR FORMULA TO GET THAT WITH A MADE UP ONE OF THEIR OWN. THAT IS ONE OF THE THINGS, BECAUSE WE DO GIVE CALCULATION IN THE APPLICATION. JUST DOESN'T COME THROUGH FOR US WHETHER THEY USE THAT ONE OR I KNOW THERE IS ONE FOR DANCE COMPETITIONS.

>> THEY DID USE THEIR OWN. HOURS IS BASED ON OUT-OF-STATE FANS AND IN-STATE FANS. AGAIN, THE MEDIA, THE MEDIA OUTPUT IS PART OF IT, AS WELL. SHE DID NOT USE HOURS. I DON'T KNOW.

>> IF YOU APPLY THE NUMBERS TO WHAT WE HAVE AS THE RECOMMENDATION, WHAT DOES THAT ECONOMIC IMPACT COME TO?

>> I KNOW THE SPORTS FOUNDATION HAS A NUMBER THEY USE.

>> THAT IS WHAT WE USE. >> IT IS GENERALLY USED TO DETERMINE WHAT THE ECONOMIC IMPACT IS. I THINK THAT IS PRETTY ACCURATE. IF THEY ARE USING IT ON A REGULAR BASIS FOR

ALL THE MAJOR EVENTS. >> IN THE SCORING APPLICATION, TOO, THE NOTES AT THE BOTTOM ARE CLOSER TO 150 IN THE AREAS OF IMPROVEMENT. IS THAT WHAT THEY ARE SPECULATING THE ROOM NIGHTS MIGHT BE BETTER THAN THE 85?

>> YES. >> WAS NOT JUST A SUGGESTION?

>> THAT IS CONSIDERING SHE WAS COUNTING EACH ROOM NIGHT AS TWO ROOM NIGHTS BUT ONLY DOING ONE RESERVATION. AS FAR AS USING THE BREAKDOWN, I DON'T HAVE THE NUMBER OF EXPECTED FANS THAT WILL BE COMING. SHE JUST GAVE ME THE PARTICIPANTS. THE PARTICIPANTS AND FAMILIES. MAYBE THAT IS WHY SHE CAME UP WITH A DIFFERENT NUMBER THAN WHAT I CAME UP WITH.

[01:20:03]

>> AGAIN, I KNOW WE ARE WORKING ON DIFFERENT ITEMS FOR THE GRANT APPLICATIONS AND, YOU KNOW, WE ARE GOING TO GO OVER THOSE IN A LITTLE BIT, BUT I THINK EVEN WITH THIS APPLICATION, I KNOW STEPHANIE WORKED VERY HARD ON IT BUT, I MEAN, THERE IS LEEWAY, BASED ON THE SUBJECTIVENESS OF THE DISBURSEMENT . I WANT TO GIVE THEM FULL ON MANAGEMENT CAPACITY BECAUSE IT SEEMS LIKE THEY WOULD BE ABLE TO BRING PEOPLE OUT AND, YOU KNOW, CONTINUALLY DO THAT. IT SHOULD BE A LITTLE BIT MORE. THE QUALITY OF THE PROPOSED EVENT, AGAIN, THERE IS NO WIGGLE ROOM BASED ON THAT SO THAT LEADS ME TO THINK THAT, YOU KNOW, THERE IS SOME ROOM, IT IS AN ALGORITHM THAT WE PUT TOGETHER THAT MAYBE INSTEAD OF THAT, MAYBE WE GO BACK TO THE FIVE AND THEY ASKED FOR 10 AND MAYBE WE GO TO THE MIDDLE, 7500 AND SEE WHAT HAPPENS. IF THEY CONTINUE TO WANT TO BE HERE, WE WILL HAVE PACIFIC HISTORY TO REPORT BACK TO. IN TERMS OF WHETHER WE ARE GETTING TO GIVE THEM ENOUGH CREDIT OR NOT TO BRING THEM HERE, MAYBE DUVAL COUNTY MIGHT BE STICKING THEIR HANDS IN THERE AND TRYING TO TAKE SOMETHING AWAY FROM US THAT IS BENEFICIAL.

>> I HAVE ANOTHER THING. IT WILL BE A HECK OF A LOT MORE EXPENSIVE, BUT MAYBE WE NEED TO TALK ABOUT, LIKE, ARE THEY TALKING ABOUT MAJOR DATES , ARE THEY CONTRACTING IN THE FUTURE? THEY MIGHT ALREADY , WE DON'T KNOW IF THEY WILL USE THAT FACILITY. I LOOK AT IT FROM THAT STANDPOINT THAT WAY. WE NEED TO THINK FUTURISTIC, IF WE KEEP GIVING TO THEM, WE WANT TO MAKE SURE THEY WILL KEEP COMING BACK TO US.

>> I DO KNOW, NOT THIS PARTICULAR EVENT, BUT I KNOW THAT THEY ARE HAPPY IN BOOKING EVENTS. THRASHER-HORNE IS A GOOD EVENT FOR THEM TO HAVE. A COUPLE DAYS , THEY JUST HAD A SMALLER EVENT A COUPLE WEEKS AGO, AT THE END OF APRIL. THE SCHOOL BOARD HAD THEIR DISTRICTWIDE ART SHOW AND THE COLLEGIATE DRIVE INITIATIVE WITH THE FOOD TRUCK. THERE WAS A DANCE AT THE SAME TIME AND THEY FILLED OUT THE FRONT

PARKING LOT. >> THAT WAS INSPIRE THIS IS

BIG NIGHT. >> JUST BRING THE GREEN.

>> THAT'S RIGHT. >> I THINK IT IS A GOOD EVENT.

I THINK WE NEED TO FIND IT AT 5000. I DO HAVE A QUESTION.

WHAT IS THE $125,000 THAT WE GIVE TO THRASHER-HORNE EVERY YEAR? WHERE DOES THAT MONEY GO TO?

>> THAT GOES TO THEIR OPERATIONAL EXPENSES. IT IS REIMBURSABLE. THAT IS A CONTRACT THAT ST. JOHNS RIVER STATE COLLEGE HAS WITH THE COUNTY TO , TDC DOLLARS PAYS FOR $125,000 WORTH OF MARKETING OR PRODUCTION OR UPGRADE COSTS.

STATUTORILY, WE CAN DO IT BECAUSE IT IS A PUBLICLY OWNED FACILITY. EVERY YEAR THEY BRING US A LIST OF EXPENSES WE REIMBURSE THEM FOR. THIS YEAR IT WAS ALL ACTS THAT PERFORMED AT THRASHER-HORNE, IT WAS CONGRATS -- CONTRACTUAL OBLIGATIONS TO HAVE THOSE ACTS. I WILL TELL YOU THEIR NINTH RENEWAL FOR THAT CONTRACT IS COMING UP IN SEPTEMBER. I WILL BE, IF YOU ALL WANT INPUT ON THAT, DEFINITELY, I CAN MAKE THAT CONTRACT AVAILABLE TO YOU FOR REVIEW. WANTED THE THINGS WE ARE GOING TO BE LOOKING AT , I KNOW THE COUNTY GETS COMPLEMENTARY RENTAL ON AVAILABLE DATES FOR THINGS LIKE PURCHASING OR DOING BUSINESS WITH THE COUNTY. WE HAVE HAD , FROM THE VACATION RENTAL SESSION WAS THERE, WE PLAN TO DO MORE EVENTS IN THAT SPACE, IT IS GREAT TO HAVE THAT SPACE

[01:25:04]

AVAILABLE. COMPLEMENTARY. >> YEAH, IT IS FOR A CERTAIN NUMBER OF EVENTS. THOSE ARE DONE AS COMMUNITY TYPE EVENTS.

THE 125,000 IS THE DEAL THAT WAS STRUCK 20 YEARS AGO BY SENATOR THRASHER AND SENATOR HORNE TO PUT THE THRASHER-HORNE CENTER THERE. THEY GOT STATE BY CLAY COUNTY THROUGH THAT $125,000 INTO THE ORIGINAL AGREEMENT WITH THE STATE. THE COLLEGE PUT UP THE LAND AND THE STATE PUT UP MOST OF THE MONEY IN THE COUNTY , TO HELP WITH THEIR SHARE, PUTS IN 125,000.

IT WILL BE 20 YEARS AGO BUT ANYBODY THAT OPERATES A FACILITY LIKE THAT WILL TELL YOU IT DOES NOT OPERATE WITHOUT SOME KIND OF SUBSIDY. WE COULD HAVE BOB COME IN AND TALK ABOUT HIS SUCCESSES THE PAST YEAR. MANY OF THE EVENTS WRITING A HIGHER AVERAGE OF NUMBER OF PEOPLE THAN THEY HAVE IN THE PAST. THEY ACTUALLY PUT THAT MONEY INTO THE ACTUAL EVENTS AND THE ACTS AND THAT HAS WANTED A RETURN BECAUSE OF THE QUALITY ACTS AND THINKS IN PAST YEARS.

>> THAT WAS ACTUALLY WHY THE TDC STARTED IN CLAY COUNTY TO HELP THRASHER-HORNE. WE HAVE A VESTED INTEREST IN ITS SUCCESS BECAUSE IT IS -- I DON'T DISAGREE. I WAS JUST KIND OF THINKING FROM THE STANDPOINT OF 125,000 WE COULD PROVIDE A LOT OF GRANTS FOR A LOT OF GROUPS TO GO INTO THRASHER-HORNE. WE ARE DIPPING INTO ANOTHER BUCKET .

>> AGREED. THE OTHER THING IS, WHEN WE HAVE CONVERSATIONS, I HAVE HAD CONVERSATIONS WITH THESE DANCE GROUPS AND THE FIXED COSTS OF THE FACILITY IS NOT THE PROBLEM. THE PROBLEM IS THE LABOR COSTS. THE MINUTE THEY GO ON THAT STAGE, IT IS UNION RATES. THAT IS WHERE THE BULK OF THEIR OPERATIONAL EXPENSES COME UP. WE CAN'T DO ANYTHING. THAT IS SOMETHING WE

CAN'T IMPACT. >> YOU ARE RIGHT. THAT IS WHERE A LOT OF THE COSTS ARE. ONCE YOU JUMP ON THE STAGE, YOU INCUR A PRETTY GOOD AMOUNT OF CHARGES FOR LABOR. YEAH. SO, WE HAVE A CONSENSUS, IT SOUNDS, WE WOULD LIKE TO DO SOMETHING. I WILL ACCEPT A MOTION AND WE CAN VOTE.

>> I WILL MOTION TO PROVIDE A $5000 GRANT TO THE IGNITE DANCE

COMPETITION. >> OKAY. WE HAVE THE MOTION FOR

FIVE . MAY I HAVE A SECOND? >> I WILL SECOND.

>> THANK YOU. WILL WE HAVE A FIRST AND A SECOND TO PROVIDE A $5000 GRANT TO THE IGNITE DANCE COMPETITION. ANY FURTHER DISCUSSION? ALL RIGHT. EVERY ONE IN FAVOR OF THE $5000 MOTION, PLEASE SAY AYE. ANY OPPOSED? MOTION CARRIES. OKAY.

[10.  USA Roundnet The Scorcher Challenge TDC Grant Request (K. Morgan/S. Lamb)]

>> THE NEXT GRANT APPLICATION IS USA ROUND NET. THAT IS ALSO KNOWN AS SPIKE BALL. THEY WERE VERY SPECIFIC WITH THEIR

REQUEST. IT IS $3752.04. >> ALL RIGHT, I SAY WE APPROVE IT EXACTLY AS IT IS. THEY KNOW WHAT THEY NEED.

>> I WILL ANSWER ANY QUESTIONS. THIS IS THE SECOND EVENT . LAST YEAR THEY WERE AT PLANTATION . THEY HAD A GREAT EVENT, CLOSE TO 200 PARTICIPANTS, ALL FROM OUTSIDE OF THE REGION.

EVERYBODY FROM CANADA AND GERMANY, I THINK THEY SAID WERE HERE. IT IS A SECOND-YEAR EVENT. HE HAS GROWN THE EVENT.

HE EXPECTS TO HAVE OVER 200 ATTENDEES THIS YEAR. OF COURSE IT IS NEAR THE NEW SPORTS COMPLEX. IF I AM NOT MISTAKEN, LAST YEAR HE GOT A $2500 GRANT THAT WAS APPROVED. THEY DID A

[01:30:02]

NOW, DOWN TO THE PENNY. >> I CAN RESPECT A GUY THAT

KNOWS THE EXACT AMOUNT. >> THERE IS ALSO DIVERSITY IN THE SPORTS COMPLEX. WE HAVE CROSS COUNTRY AND THE NATIONAL DIRECTOR OF EVENTS FOR SPIKE BALL AND THEY HOST A NATIONAL EVENT, FOUR OR FIVE EVERY YEAR. THAT MEANS FOUR OR 500 ATTENDEES. HE SAID I HAVE NEVER HAD A PLACE AS BIG AS A REGIONAL SPORTS COMPLEX TO PETITION THAT FOR HIM. THAT IS ANOTHER OPPORTUNITY AS WE CONTINUE TO GROW. THIS REGIONAL EVENT COULD ATTRACT A MUCH LARGER GROUP AND DOUBLE THE

AMOUNT OF ATTENDEES. >> THE GENTLEMAN HEADLINING THE EVENT IS ONE OF THE STATE DIRECTORS.

>> HE IS THE STATE DIRECTOR. >> WE'VE GOT SOME -- LIKE YOU SAID, I WAS REALLY IMPRESSED THAT YOU CAN GET YOUR OWN

GROUND BALL NET AND THERE. >> A CHRISTMAS PRESENT TURNED

INTO A LARGE SPORTING EVENT. >> THAT IS PRETTY AMAZING. THAT COULD BE ANOTHER UNIQUE ASPECT OF SOME OF THE SPORTS THAT WE DO ATTRACT. AGAIN, IT DOESN'T ALL HAVE TO BE SOFTBALL, BASEBALL, YOU KNOW, THINGS THAT PEOPLE KNOW ABOUT. THERE ARE A LOT OF PEOPLE THAT ARE VERY PASSIONATE ABOUT OTHER

ACTIVITIES. >> ABSOLUTELY.

>> WE CAN CERTAINLY TAKE A VANTAGE OF THAT. ANY THOUGHTS?

>> WHAT WAS THE ASK OF THE SPEND LAST YEAR?

>> WE GRANDE 2500? >> YEAH, I THINK SO.

>> I DON'T REMEMBER. >> THE COMPLEXES MORE EXPENSIVE

THIS YEAR. >> RIGHT.

>> RIGHT. >> 2500, IS THAT WHAT WE DID?

>> I THINK SO. >> I BELIEVE IT WAS 2500.

>> THIS YEAR, AGAIN, IT IS AN ADDITIONAL RENTAL COST.

>> I BELIEVE KIMBERLY SAW THAT EMAIL . HE HAD EMAILED IT BACK

. >> YES.

>> WE ARE LOOKING AT $1200, $1252.04 . I THINK IT IS WELL

WORTH THE INVESTMENT. >> I MAY MAKE A MOTION TO GRANT

THREE THOUSAND SEVEN $52.04. >> I WILL SECOND THAT. END OF DISCUSSION. ALL IN FAVOR SAY AYE.

>> AYE. >> ANY OPPOSED? THE MOTION CARRIES. NUMBER 11 IS DELAYED UNTIL THE NEXT MEETING. YES .

[12.  TDC Event Marketing Grant Subcommittee Report (S. Kelley)]

REPORT. >> YEAH, THIS IS MY TURN. I WILL DO AN UPDATE. KIMBERLY HAS INFORMED ME ON THE POWERPOINT .

THIS ITEM, WHICH IS FLAT BECAUSE WE GO OVER A LOT DURING THESE MEETINGS. IN THE TIME BETWEEN I FORGET. HOWEVER, IT WAS PRODUCTIVE. I REALLY THINK STAFF AND THE AUDITORS, THANK YOU, ESPECIALLY. IT WAS ONE OF THOSE WHERE A FRESH SET OF EYES HELPED A LOT . WE HAD BEEN THROUGH A LOT SINCE THE BEGINNING OF THIS GRANT SUBCOMMITTEE TO WHERE WE ARE AT IN REGARDS TO CHANGES AND SO MUCH WITH REGARDS TO DIFFERENT EVENTS AND SPORTS CHANGING CLASSIFICATIONS AND ALSO TRYING TO FIGURE OUT WITH OUR SPORTS COMPLEX COMING ONLINE, AND THEN KNOWING THAT WILL INCREASE THE DEMAND ON DOLLARS GOING FORWARD BECAUSE OF THE CAPACITY WE HAD. KNOWING THAT WE NEED TO FIND A WAY TO GET A RETURN ON OUR INVESTMENT FOR OUR GRANT DOLLARS, COME UP WITH LESS OBJECTIVE SCORING THAT IS BASED ON ROOMMATES AND ATTENDEES AND PUTTING THE FOCUS WHERE WE NEED TO AS A TOURISM BOARD. I THINK IT DID ACCOMPLISH MUCH OF THAT

[01:35:01]

>> OKAY. >> THANK YOU VERY MUCH. WHAT WE HAVE DONE, WHAT THE SUBCOMMITTEE DAY, SHOUT OUT TO STEPHEN, DEBBIE AND KEVIN. THANK YOU FOR SERVING ON THE COMMITTEE. THE HIGH IMPACT SIGNATURE EVENT IS BASICALLY A SIGNATURE EVENT. WE JUST REDEFINED WHAT THAT MEANS . IN FACT, WE'VE GOT SLIDES FOR EACH ONE. WE WILL TAKE A DEEP DIVE. THIS IS JUST TO GIVE YOU AN OVERVIEW. WE HAVE THE SPECIAL EVENTS, IMMUNITY EVENTS, SPORTS EVENTS AND THEN WE HAVE CREATED THIS NEW ONE. WE HAVE DONE THIS ALL ALONG.

THIS IS NOT ANYTHING NEW TO US, WE ARE JUST CALLING IT OUT AND SAYING THERE IS TDC SUPPORT WITHOUT A GRANT. BECAUSE WE DO A LOT FOR EVENTS , IN GENERAL . WE JUST HAVE NEVER TOLD THEM .

WE TELL THEM, BUT WE HAVE NEVER MADE IT PART OF THE GRANT PROCESS. AND GIVEN RECOGNITION FOR THAT. SO WE HAVE LOOKED AT NEED PERIODS. WE HAVE HAD CONVERSATIONS WITH HOTEL YEARS , JANUARY, FEBRUARY, JUNE, JULY, AUGUST, SEPTEMBER, NOVEMBER AND DECEMBER IS WHAT WE WOULD CONSIDER SOFT PERIODS.

THAT IS WHAT WE ARE DEFINING THAT AS IN THESE DOCUMENTS. AND THOUGH IN THESE DOCUMENTS WE DID SET A MAXIMUM GRANT AWARD FOR A NEED PERIODS BUSINESS, AS WELL AS NON-NEED FOR YOUR BUSINESS. OKAY. SO YOU TAKE A LOOK AT THE HIGH IMPACT SIGNATURE EVENTS , THESE ARE THE BASIC REQUIREMENTS.

ATTENDANCE MUST BE AT LEAST 1000 VERIFIED ROOM NIGHTS.

AND/OR, AT LEAST 10,000 VERIFIED ATTENDEES WITH 30% COMING FROM OUTSIDE OF CLAY COUNTY. THE EVENT MUST BE AT LEAST A TWO DAY EVENT WITH OVERNIGHT EITHER THE NIGHT OR EARLY MORNING COMPONENT. OF THE EVENT. MEETING THEY HAVE TO SCHEDULE IT SO THERE IS A REASON TO STAY OVERNIGHT. THE REIMBURSEMENT CAN BE FOR MARKETING OR OPERATION EXPENSES. WE HAVE A MINIMUM AWARD OF 5000, A MAXIMUM AWARD IN THE NON-NEED PERIOD AT 10,000 AND A MAXIMUM AWARD FOR A NEED PERIOD AT 20,000. DOES ANYBODY HAVE ANY QUESTIONS ABOUT THAT SIGNATURE EVENT? OKAY. WE HAVE A FEW NOW THAT FIT INTO THAT. THERE IS PROBABLY, WE HAVEN'T GONE

THERE YET . >> I THINK THAT IS IMPORTANT.

>> IT IS. RIGHT. >> I THINK THIS IS GREAT, BUT I DON'T WANT TO UPSET THE APPLE CART, YOU KNOW?

>> YES. I CAN TELL YOU THAT IN THE FAIR ASSOCIATIONS , KIND OF THE MASTER PLAN STUDY, NEARLY 90% OF THE ATTENDEES RESIDE IN THE JACKSONVILLE AREA WITH 62% OF THAT 90 RESIDING AT THE COUNTY. SO THEY COME REALLY CLOSE TO THAT 30. BUT THEIR EVENT IS ALSO A NON-NEED PERIOD.

>> THAT IS ONE OF THE THINGS, IF YOU HAVE A PROBLEM AS YOU GO THROUGH THESE, THE FAIR IS THE NUMBER ONE EVENT THAT OCCURS IN CLAY COUNTY EVERY YEAR. IT IS QUESTIONABLE AS TO HOW MUCH

[01:40:02]

REVENUE IT DOES, IN TERMS OF A COMMUNITY , BECAUSE WE KNOW MOST OF THEM ARE NOT STAYING ALTHOUGH A LOT OF THE VENDORS STAY. SOME OF THEM HAVE RVS AND OTHER THINGS. WHAT IS THAT,

52%? >> RIGHT.

>> ALSO, THAT HAS BOTHERED ME SINCE THE BEGINNING, BASED ON THE STATE STATUTE, THEY HAVE TO ADVERTISE OUTSIDE THE COUNTY TO TRY TO BRING PEOPLE IN FROM THE COUNTY FROM OUTSIDE THE COUNTY.

SO, YOU KNOW, IT IS QUESTIONABLE IN MY MIND FOR THAT SPECIFIC EVENT AS YOU COMPARE IT TO OTHER EVENTS. IT WILL BE ANOTHER EVENT , MAYBE THE SCOTTISH GAMES .

>> WELL, THEY SWITCHED TO SPORTS.

>> YEAH. >> ORLAND PARK FALL FESTIVAL

WOULD BE ANOTHER ONE. >> VERY SIMILAR .

>> SIMILAR BUT THEY DON'T DO 1000 VERIFIED ROOM NIGHTS. IT

IS LIKE 200. >> IF YOU HAVE 45,000 CALMING THE TWO DAYS, MAYBE MORE NOW. I WOULD SAY IT IS AN EXTREMELY HIGH PERCENTAGE OF THOSE FOLKS THAT ARE LOCAL DRIVING . YEAH.

>> THE OTHER THING, GOING BACK TO THE FAIR IN APRIL, THE OTHER THING, FROM A PUBLIC SAFETY STANDPOINT, YOU KNOW, IT IS HARD FOR US TO HAVE ANOTHER EVENT DURING THE FAIR THAT WOULD BE A MAJOR EVENT. SO KEEP THAT IN MIND, TOO . IT WOULD BE HARD FOR US TO JUST MANAGE THAT. THE FAIR HAS SUCH A MAJOR

FOOTPRINT. >> I THINK THIS IS, OBVIOUSLY, WE TOOK A LARGER STEP IN THE DIRECTION WITH PROVIDING EMPHASIS ON THESE GRANT REQUIREMENTS OF WHAT WE ARE TRYING TO PROVIDE EMPHASIS ON, WHICH IS ROOM NIGHTS.

ESSENTIALLY, WHAT NEW REQUIREMENTS CAME OUT OF UM GRANT PROPOSALS FROM ANOTHER , WHAT WAS IT --

>> THAT WAS VERY HELPFUL. NOW THAT WE HAVE ESTABLISHED THIS FRAMEWORK AND SET THESE PARAMETERS, IT COULD BE WE COULD USE SOME OF OUR SIGNATURE EVENTS TO SEE IF THERE IS ANYTHING THAT ANY PART OF IT, WHILE KEEPING THIS FRAMEWORK, IF THERE IS A PERCENTAGE OF IN COUNTY VERSUS OUT OF COUNTY OR ANYTHING LIKE THAT WE COULD LOOK AT SO MAYBE AT LEAST IT FITS, AT LEAST THE MOST ATTRACTIVE PARTS OF THE FEW SIGNATURE EVENTS WE DO HAVE. THAT COULD BE A WAY TO PERFECT IT A LITTLE BIT MORE. WE REALIZE THESE EVENTS WILL BE COMING AROUND EVERY CORNER AND WE HAVE THESE HIGH IMPACT SIGNATURE EVENTS BUT THEN THERE IS THE EMPHASIS WHERE IT IS NEEDED. WE'VE GOT TO START THE CONVERSATION. THAT CAME UP.

THESE ARE FRAMEWORKS, THE 30% FIGURE PROBABLY DID COME FROM WHAT THE OTHER COMMUNITY WAS USING AS THEIR FIGURE. THAT IS SOMETHING WE CONTINUALLY LOOK AT. I DO THINK THE FRAMEWORK IS THERE. WE HAVE MADE A BIG STEP IN THE RIGHT DIRECTION.

>> SO, MOVING ON TO COMMUNITY EVENTS . LET ME DO THAT.

ATTENDANCE MUST BE AT LEAST 500 PEOPLE OPEN TO THE PUBLIC WITH NO ENTRY COSTS. REIMBURSEMENT CAN BE FROM OPERATIONS AND WE'VE GOT THIS EVENT, THIS TYPE OF EVENT MUST BE DURING THAT PERIOD. THE MAXIMUM IS 2500. THE MAXIMUM, THAT IS FOR YEARS ONE THROUGH THREE AND THEN THE MAXIMUM FOR YEARS FOUR THROUGH SIX IS 1250. THIS IS MORE LIKE A SEED MONEY OR SEED INVESTMENT IN SOME EVENTS THAT JUST NEED SOME HELP TO GET GOING AND TO GET ON THE RIGHT TRACK. EVENTS THAT HAVE BEEN

[01:45:05]

>> BEFORE WE MAKE ANY SPECIFIC DECISIONS ON THAT, FOR CONTEXT, THIS EVENT CATEGORY CAME UP AND STARTED BEING DISCUSSED BECAUSE WE DIDN'T HAVE CERTAIN EVENTS THAT WERE NEVER GOING TO FOLLOW -- FALL INTO THAT CATEGORY BUT WOULD BE MEASURED. EACH AND EVERY YEAR WE ARE LOOKING AT THESE EVENTS AND THEY ARE GETTING MAXIMUM AWARDS BASED ON THE SCORING SYSTEM BUT THEY ARE NOT GOING ANYWHERE. I THINK THEY WERE BEING UNFAIRLY MEASURE BUT AT THE SAME TIME THEY WEREN'T DOING ANYTHING TO GET ANY SORT OF RETURN WITH THE TDC. I THINK I DO LIKE THE MAXIMUM AND THEN THE REDUCING MAXIMUM. I THINK WHAT THEY COULD DO, AGAIN, IT IS HELPING US, AS WE BECOME A BUSY, BUSY COUNTY, WE HAVE MORE RESIDENTS AND MORE EVENTS AND NEVER. WE ARE SEEING THE SHIFT TOWARD SPORTS WITH THE BIG INVESTMENT IN THE REGIONAL SPORTS FACILITY AND WE ARE TRYING TO TIE OUR GRANT FUNDS EACH YEAR, WHETHER IT IS A CERTAIN PERCENTAGE OR WE HAVE TO BRING IN CONDITIONAL DOLLARS, THIS IS ONE OF THOSE ONES WHERE WE HAVE TO SOMEWHAT CONTROL OUR INVESTMENT INTO EVENTS THAT ARE NOT GOING TO YIELD A RETURN FOR TOURISM.

HOWEVER, AS KIMBERLY SO EXCELLENTLY PUT IT, THIS COULD BE SEED MONEY. WE DON'T KNOW IF THIS EVENT WILL GET THE OPERATIONAL EXCELLENCE BEHIND THEM TO GENERATE ROOM NIGHTS.

THIS GIVES THEM THAT BOOST, THE HELP FROM THE TOURISM DEPARTMENT TO SEE IF THEY CAN GET IT TOGETHER TO BECOME ONE OF THOSE SIGNATURE EVENTS OR SPECIAL EVENTS WHILE, AT THE SAME TIME, TOO, IT MIGHT BE ATTRACTIVE BY PUTTING THAT COMPONENT IN THERE AND THAT STARTS TO GIVE THEM THE OFFER OF TOURISM SUPPORT WITHOUT A GRANT. WE WANT TO TRY TO ENHANCE THAT AS SOMETHING THAT IS AN ATTRACTIVE PACKAGE THAT HELPS THEM WITH MARKETING. THESE ARE SMALLER ORGANIZATIONS TYPICALLY. I THINK WE ARE STARTING TO BUILD THE TOOLKIT I THINK WILL BE VALUABLE FOR EVENTS OF THIS SIZE. THAT IS WHAT THIS WAS TRYING TO ADDRESS . WE ARE NOT NECESSARILY INCLUDING 20-YEAR-OLD EVENTS SO THAT IS SOMETHING TO TAKE INTO

CONSIDERATION. >> DOES ANYONE HAVE ANY OTHER QUESTIONS ? OKAY. WE WILL GO ON TO SPECIAL EVENTS. THE ATTENDANCE MUST BE AT LEAST 50 VERIFIED ROOM NIGHTS OR AT LEAST 10,000 VERIFIED ATTENDEES WITH 30% COMING FROM OUTSIDE OF CLAY COUNTY. THE EVENT MUST BE AT LEAST A TWO DAY EVENT WITH OVERNIGHT COMPONENTS. THIS MUST BE DURING THE PERIOD AND THE MAXIMUM IS $10,000 BASED ON THE $20 APPROVED TWO NIGHT INVESTMENT. THE WAY THIS IS WORKING, YOU ALL CAN VOTE TO GIVE A MAXIMUM AWARD. THAT REIMBURSEMENT IS GOING TO BE BASED ON WHAT THEY TURN IN. AND WHAT THEY PRODUCE. I KNOW SOMETIMES THAT COULD BE, AND THIS MAY BE SOMETHING WE TAKE A LOOK AT, IS A ZIP CODE, YOU KNOW, FROM A CERTAIN MILE RADIUS. IS THAT ENOUGH? DO YOU WANT THE VERIFY, I MEAN, SOMETIMES, IF THEY ARE SAYING THEY ARE STAYING AT A VACATION RENTAL, IT WILL BE HARDER FOR US TO VERIFY THAT.

>> EXPLAIN HOW THE MAXIMUM WOULD WORK HERE. I AM CONFUSED ABOUT THE $10,000 BASED ON $20 ROOMS WERE $20, YOU GET $20 TOWARD EACH VERIFIED ROOM NIGHT, IS THAT IT?

>> WHEN THE EVENT IS OVER, THERE ARE FORMS IN THE APPLICATION. IF Y'ALL TAKE A LOOK AT YOUR FOLDER, WE HAVE GIVING YOU A SAMPLE OF THE GUIDELINES AND, SPECIAL EVENT

[01:50:02]

>> A LOT OF THESE MAXIMUMS, I DON'T SEE, THE $20 PER VERIFIED ROOM NIGHT WAS USED AS KIND OF TO DETERMINE SOME OF THE MAXIMUMS. WE APPLY THE VALUE TO WHAT THE TDC FINDS AS ACCEPTABLE REIMBURSEMENT AMOUNT WE WOULD USE IN GENERAL FOR THESE EVENTS. PARTLY, I THINK WHAT THAT HELPS IS DUE, TOO, IT HELPS US ELIMINATE ANOTHER ISSUE THAT THE GRANT SUBCOMMITTEE WAS DOING BEFORE, WHICH WAS NO EVENTS BEING PENALIZED BASED ON THEY DON'T HAVE THE TRACK RECORD THE OTHER ONES DID SO HAVING TO JUST KIND OF TRUST THEM WITH REGARDS TO IF THEY THROW THE NUMBER OUT THERE, WE MAY BE EXPOSING THE TDC . THAT IS ONE OF THOSE, IF YOU BRING THE ROOM NIGHTS, IT ALSO MAXIMIZES OUR COMMITMENT TO WHETHER IT IS A NEW EVENT VERSUS AN OLDER EVENT, IT MAXES SCIENCES -- MAXIMIZES OUR

EXPOSURE . >> THE SLIDE SAYS MUST BE DURING ANY PERIOD. THE SUMMARIES SET OUT SAYS IT CAN

BE DURING A NON-KNEE PERIOD. >> THAT IS MY MISTAKE.

>> YES, THAT IS SOMETHING WE DID HAVE, WE ADDED THAT MAXIMUM IN THERE SO WE DID NOT HAVE TO TURN THEM AWAY NECESSARILY.

THAT STILL KEPT THE EMPHASIS WHERE IT NEEDED TO BE, WHICH IS ON THOSE EVENTS. GOOD CATCH THOUGH.

>> WE WILL HAVE TO CHANGE THE APPLICATION. YOU WANT TO KEEP IT AS KNEE PERIOD, RIGHT? I DON'T REMEMBER NOW.

>> WITH THE SPORTING EVENTS , I KNOW FOR THE SPORTING EVENTS AND FOR THE SIGNATURE EVENTS WE HAD THE NEED PERIOD VERSUS NON-NEED FOR YOUR. COMMUNITY EVENTS, WE DID NEED PERIOD ONLY FOR THAT ONE. THIS IS THE ONE, I BELIEVE THAT $5000 FIGURE WAS TO BE A NON-KNEE PERIOD OPTION. THAT IS FOR, YOU KNOW, IF WE GET SOME FEEDBACK FROM THE BOARD HERE. WE COULD ALSO TAKE THAT AND CHANGE THE LANGUAGE ONE WAY OR ANOTHER BUT WE HAVE

LANGUAGE FOR BOTH. >>

>> FOR THE SIGNATURE FOR THE HIGH IMPACT AND FOR THIS? SO THEY CAN PICK , THEY CAN HAVE AN OPTION. Y'ALL HAVE ANY QUESTIONS ON SPECIAL? OKAY. NOW FOR SPORTS. ATTENDANCE MUST BE AT LEAST 100 VERIFIED ROOM NIGHTS, REIMBURSEMENT CAN BE FOR MARKETING OR EVENT OPERATIONS. ESPECIALLY, CONSIDERATION WILL BE GIVEN FOR MULTIYEAR DEAL. MAXIMUM AWARD WILL BE $10,000 FOR NON-NEED PERIOD BUSINESS BASED ON $20 PR VERIFIED ROOM. THE MAXIMUM WOULD BE $20,000 DURING THE NEED PERIOD, BASED ON $20 PER VERIFIED ROOM. ANY QUESTIONS ON SPORTS? OKAY. THE TDC EVENT SUPPORT . YOU KNOW, IF THEY

[01:55:06]

WITH TO HAVE A GREAT EVENT. >> MY ONLY QUESTION IS, ONE, I THINK IT SHOULD HAVE A VALUE ATTACHED TO IT.

>> OKAY. >> OTHERWISE, IF YOU ARE SAYING YOU ARE GIVING THAT FOR FREE, THERE'S NO VALUE TO THEM.

>> OKAY. >> THE SECOND THING WOULD BE, WHAT ABOUT THE AWARD LOAD? IS THAT SOMETHING WE ARE GOING TO

START GIVING TO EVERYBODY? >> THAT IS WHAT WE DO NOW.

>> I THINK WE CUT THEIR TIME FRAME OFF AT EIGHT HOURS A DAY.

>> THAT IS WHAT WE DO NOW. THE MORE EVENTS THAT WE HAVE

DISTRICT >> NOT ONLY THAT, I KNOW WE HAVE GIVEN SOME LEVEL OF SUPPORT IN THAT LISTING . IF WE GIVE THAT TO EVERYBODY, IS THAT SOMETHING THAT WILL OVERWHELM?

>> I THINK THAT IS A GREAT POINT TO BRING UP, TOO. I AGREE WITH ADDING A VALUE TO IT OF SOME SORT. I DO THINK THAT PARTIALLY, IN TRYING TO ADD THIS AS AN OPTION FOR THE EVENTS THAT ARE EITHER SMALLER OR WE ARE TRYING TO DIRECT FROM OTHER PATHWAYS INTO THIS PATHWAY, I THINK BEING ABLE TO LIST THESE THINGS AND ENHANCE THEM AND ADD A VALUE TO IT WILL MAKE IT MUCH MORE ATTRACTIVE. THEY ARE SEEING THIS IS SOMETHING KIMBERLY AND STAFF HAVE BEEN WORKING WITH FOLKS ON AND WE HAVE SEEN THEM DO IT THEIR ASSISTANCE WITH THE FOLKS FOR A WHILE BUT WE HAVE NOT HAD A NAME OR A VALUE. THE VALUE WILL ONLY GET BETTER AS THE TEAM GROWS AND YOU KNOW, IN ADVERTISING AND VIDEO ADVERTISING, THINGS LIKE THAT, CAN HELP US PUSH A MESSAGE OUT THERE AND DRIVE CLICK

>> TO OUR WEBSITE AND CALENDARS AND EVENT CALENDARS, AS WELL.

>> IN SOME CASES, SOME OF THESE EVENTS, LOOK AT THIS IN TERMS OF RELIEF THEY DON'T HAVE TO DO IT THEMSELVES. SOME OF THE SMALLER NONPROFITS DON'T HAVE PEOPLE AT A PROFESSIONAL LEVEL TO DO THAT. THAT IS SOMETHING I HAVE TALKED TO KIMBERLY ABOUT.

YOU RUN A TV SPOT OR RADIO SPOT OR WHATEVER THE CASE MAY BE, YOU HAVE IT FRAMED SO IT IS LISTED PRETTY PROMINENTLY. IN THE FIRST 15 SECONDS, WE CAN RUN ONE EVENT AND THE SECOND 15 SECONDS ANOTHER EVENT. ONE OF THE THINGS WE HAVE TO DO IS WE HAVE TO GET OUR NAME OUT THERE. IN MANY CASES, YOU KNOW, EVENTS , YEAH, I GUESS EVENTS THAT ARE OUT THERE LIKE EXPLORE CLAY, WE CAN MAKE SURE THAT IS FRONT AND CENTER SO PEOPLE UNDERSTAND THAT CLAY COUNTY TOURISM EVENT , YEAH , I THINK WE HAVE LABELED ALL THE ELEMENTS AND WE CAN PUT A VALUE ON IT AND IT CAN COME AS PART OF THE PACKAGE. WHETHER IT IS 1500,

2500, WHATEVER. >> I A GREAT. I WILL ALSO SAY, WE CAN FILL UP THESE NEED PERIODS, WE COULD PROBABLY ADD STAFF. TO HANDLE THE SUPPORT .

>> ANY OTHER FEEDBACK ON THOSE OTHER ITEMS? I THINK WE NEED TO ADD THE NON-KNEE PERIOD FOR THE SPECIAL. AND THEN THERE WAS, THE SPORTS AND THE MULTIYEAR THING BEING ANOTHER VALUABLE WAY THEY COULD BE CONSIDERED ABOVE THE MAXIMUM OR TO EARN

[02:00:05]

THOUGHTS ARE ON THAT. >> THAT IS A GOOD QUESTION. I DON'T THINK I HAVE ANYTHING SPECIFICALLY IN MIND. WE I REALLY LIKE THE CONFIRMATION OF THE ROOM NIGHT GENERATION AND ATTENDEES' PIECE OF THIS IS THAT IT REALLY HELPS US IN WHAT WE ARE DEALING WITH, THE FIRST TIME WE ARE NOT HOLDING A MAXIMUM, SOMETHING WE WILL NOT BE ABLE TO VERIFY, WE ARE JUST TRYING TO TRUST THE IMPACT OR RETURN ON THIS. HOWEVER, WE CAN FIGURE OUT, UNDER THE NEW, STRICTER MAXIMUMS AND THE NEED PERIOD OR NON-NEED PERIOD, WE CAN LOOK AT THAT IN THOSE REGARDS BUT WE CAN FIGURE OUT HOW CREATIVE AND WE CAN CONFIRM THAT AND TO MAKE IT EASIER FOR STAFF DURING THE APPLICATION PROCESS WITH THESE NEW, EASIER STREAMLINED PARAMETERS BUT THEN CONFIRMING THAT FRAMEWOK, THAT IS SOMETHING I MIGHT HAVE TO

WORK OUT. >> I DON'T HAVE ANY EXPERIENCE IN IT BUT DO WE KNOW IF ANY OF OUR COUNTERPARTS DO?

>> ZIP CODE? >> YEAH. WE ALWAYS KNOW YOU CAN GO BACK TO THE HOTEL AND SEE THE CITY BUT COUNTERPARTS, SIZES LIKE US, ARE THEY DOING THIS?

>> WE WORK IN SEVERAL COMMUNITIES AND SOME OF THEM DO THE ZIP CODE. IT IS SO HARD TO VERIFY THIS STUFF. YOU KNOW THERE HAS TO BE A COMMON SENSE FACTOR. MOST OF IT IS A 90 MILE RADIUS. AT THE ZIP CODE IS 90 MILES, YOU KNOW THEY ARE PROBABLY NOT GOING BACK AND FORTH, THEY WILL SPEND THE NIGHT HERE. MOST OF THE COMMUNITIES WE WORK WITH HAVE A 90 MILE RADIUS. THAT WOULD GENERATE A NIGHT.

>> THANK YOU. >> YEAH, AFTER HEARING THAT, THE ZIP CODE IS GOOD. I AM JUST CONCERNED , YOU KNOW, AN EVENT THAT COMES IN THAT IS SOMETHING THAT WE WANT AND IT IS A FIRST TIME KIND OF THING AND WHETHER IT IS NEED OR NON-NEED DOESN'T MATTER BUT THEY WILL GET $20 A ROOM . I DON'T SEE HOW AS AN EVENT ORGANIZER YOU WILL BE ABLE TO, YOU KNOW, GET WHAT YOU NEED AND AT THE SAME TIME, YOU KNOW, IF YOU FALL SHORT, THAT MEANS THEY GET LESS MONEY AND HOW DID THEY DO THAT IN TERMS OF DEPENDING ON THE EVENT WOULD EVEN BE FINANCIALLY VIABLE? A LOT OF THESE EVENTS WE HAVE GIVEN MONEY TO THAT HAVE COE BACK A SECOND AND THIRD TIME, THEY STARTED HERE AND THEY CERTAINLY WOULD NOT HAVE QUALIFIED UNDER THIS. I WASN'T BORN IN MISSOURI, BUT I NEED TO BE SHOWN HOW THIS WORKS, YOU KNOW , LET'S TAKE AN EVENT AN A COUPLE EVENTS AND SHOW ME THOU -- HOW THIS WOULD HAVE WORKED AT HONESTLY, IT IS $20 A ROOM BASED ON A CERTAIN NUMBER OF PEOPLE, I AM NOT SURE HOW THAT WOULD WORK. I AM GUESSING IT DOESN'T WORK. I WOULD LIKE TO SEE HOW IT WORKS. SOME OF THESE ¿

>> THE ORANGE PARK FALL FESTIVAL. THE CHILI COOK-OFF.

THEY GENERALLY BRING IN 200 ROOMS. THEY WOULD GET $4000.

YOU GIVE THEM 3500 NOW. THAT IS A CASE WHERE IT ACTUALLY IS BETTER FOR THE PERSON OR THE EVENT BECAUSE THEY ACTUALLY ARE

PRODUCING THAT. >> ARE YOU CONSIDERING THEM TO

BE A SPECIAL EVENT? >> THAT WOULD BE , UM, IT WOULD

[02:05:07]

>> I AM TRYING TO GO BACK TO THE GRANT SHEET. FOR THE MINOR-LEAGUE GOLF TOUR, THEY HAD 136 . I MEAN, I GUESS WE HAVEN'T GOTTEN THERE . WE HAVE NOT GOTTEN THE REIMBURSEMENT YET. 136÷20 IS $2700. IF YOU TAKE A LOOK AT , I WAS WRONG.

THE CHILI COOK-OFF IS 136, NOT 200.

>> $2720 AS OPPOSED TO 3500. >> I UNDERSTAND WE HAVE TO HOLD

IT BACK TO ROOM NIGHTS. >> WE DON'T WANT TO CUT OUR

NOSE TO SPITE OUR FACE. >> WE'VE ALSO GOT OTHER THINGS THEY ARE CONTRIBUTING WHILE THEY ARE HERE. IT SEEMS TO BE LIKE WE ARE NOT TAKING THAT INTO CONSIDERATION LIKE WE DID PREVIOUSLY. WITH THE SPECIFIC ROOM NIGHT, I DON'T HAVE A PROBLEM WITH TRYING TO COME UP WITH WHATEVER THAT IS, IN TERMS OF TYING INTO THAT. JUST TAKING INTO CONSIDERATION THE OTHER THINGS, BUYING GAS, BUYING FOOD. IF THEY OWN THE COMPANY, THEY MAY WANT TO MOVE IT HERE.

>> WHAT WOULD HAPPEN IF WE , ON THE SPECIAL EVENT, WE TOOK THE

ROOM NIGHTS AWAY? >> THAT SWITCHED OVER TO THE

MARKETING RATES. >> SORRY. ARE YOU TALKING ABOUT

THE COMMUNITY EVENTS? >> NO. THAT WOULD BE THE SEED

MONEY. >> THERE ARE NO ROOM NIGHTS ATTACHED TO THAT. WOULD IF WE MADE SPECIAL EVENTS WITH NO ROOM NIGHT VALUE ATTACHED TO THAT BUT MADE THE MAXIMUM LAST? -- LESS ? MADE IT LIKE $5000 AND THEN THE HIGH IMPACT SIGNATURE STAIR STEPPED AND HAVE DIFFERENT LEVELS. HAVE A

FIVE, 10 AND A 20? >> IN THE SPECIAL EVENTS, PREVIOUSLY, THAT WAS A $3500 AWARD. WE WANTED IT TO GO TO FIVE TO ENCOURAGE ROOM NIGHT GENERATION. THAT WAS THE RATIONALE WE TALKED ABOUT. IF THAT IS A PAIN POINT -- I THINK THAT IS POSSIBLE. I DO THINK THE CONCERN BROUGHT UP IS SPECIFICALLY WHEN IT COMES TO SPORTS. I THINK THERE IS A HIGH INVESTMENT TO GET THOSE HERE AND THEN HIGH OPERATIONAL COSTS, A LOT OF TIMES. MAYBE THAT IS WHERE, I THINK THERE IS A LOT OF GOOD HERE IN THESE MAXIMUMS, THE SPECIAL EVENTS MAXIMUMS, MAYBE WE TAKE A SEPARATE LOOK AT THEM BUT WHEN IT COMES TO THE HIGH IMPACT EVENTS IN THE SPORTING EVENTS, I THINK WE MIGHT COULD LOOK AT ECONOMIC, WE COULD SEE IF THERE IS AN ECONOMIC IMPACT CALCULATION THAT CAN YIELD AND THEN WE ALSO HAVE THE OTHER COMMUNITY WAS USING THE ATTENDEE FIGURE, AS WELL. I AM WONDERING IF THERE IS A SECOND COMPONENT THAT COULD CAPTURE SOME SORT OF ECONOMIC IMPACT AND THE EXPOSURE WITH REGARDS TO MARKETING THAT COULD HELP MAKE SURE THAT IF THEY ARE COMING HERE, IT IS NOT ONLY

[02:10:06]

I AM WONDERING IF THERE IS ONE MORE COMPONENT WE COULD ADD TO THIS STILL A SIMPLE CALCULATION FOR STAFF WHERE IT IS NOT THAT SUBJECTIVE SCORING SYSTEM WE HAD IN THE PAST.

>> WHAT IF WE HAVE VENUE RENTAL? WHAT IF THAT IS A GIVEN AND A GRANT ASK? ON THE SPORTS. ON THE SPORTS SIDE.

>> LIKE A MINIMUM PLUS SITUATION? THE ROOM NIGHT

GENERATION COULD BE. >> I MCING , LET'S HOLD ONTO THAT THOUGHT. I HAVE SEEN FORMULAS . I KNOW YOU HAVE SEEN THEM, AS WELL. BASED ON HISTORIC NUMBERS, IF YOU GET A HUGE SPORTS TEAM COMES IN, THEY CONTINUE HOW MUCH THEY SPEND ON EACH MEMBER OF THE TEAM AND HOW MUCH IS SPENT, SIBLING NUMBER TWO OR SIBLING NUMBER THREE, YOU HAVE SEEN THE NUMBERS. THAT IS SOMETHING THAT WOULD MAKE ME MORE COMFORTABLE IN TERMS OF, OKAY, NOT ONLY DO THEY GET THE ROOM, BUT HERE'S ALSO WHAT THEY SPEND, BASED ON HISTORIC NUMBERS, PERCENTAGES, ALGORITHMS, WHATEVER YOU WANT TO CALL IT. WE CAN COUNT THAT IN TO GIVE CREDIT FOR THAT. THAT IS WHERE WE CAN GET THE 1.9, 1.2 MILLION FOR THE DANCE STUFF.

ATHLETES ARE MORE THAN THAT. THE OTHER THING ABOUT THE SPORTS THING, WHAT WE NEED TO SPELL OUT, WHAT IS THAT CONSIDERATION FOR MULTIYEAR DEAL? IS A 10% MORE YOU CAN QUALIFY FOR? I THINK IT IS SUBJECTIVE AT THIS POINT AND WE DON'T KNOW WHAT THAT IS. THAT IS WORTHWHILE EXAMINING AS TO YOU SIGNED A THREE-YEAR DEAL AND WE GIVE YOU ASK, 20% MORE ON WHATEVER WE THINK THAT MIGHT HELP IN TERMS OF THE INCENTIVE THAT WILL SAY, YEAH, I AM IN FOR THAT. MAYBE IT IS NOTHING,

I AM NOT SURE. >> A COUPLE THINGS. TO ME, THE CONCEPT IS TO TRY TO PROTECT YOURSELVES. EVERYBODY WILL SAY THEY CAN PRODUCE 500 ROOM NIGHTS AND IT TURNS OUT TO BE 100. SOMEWHERE WE HAVE TO PROTECT OURSELVES. THE CHAIRMAN MENTIONED ABOVE FOR SOME EVENTS AND THEY NEED ASSURANCES. I GET THAT. YOU KNOW, SHOULD THERE BE A MINIMUM, THAT MAY BE IS SUBJECTIVE. WE SAY, OKAY, THIS IS YOUR MINIMUM. WE WILL GIVE YOU THIS BUT YOU HAVE THE POTENTIAL TO GET THIS $20 PER VERIFIED ROOM, PROVIDED YOU PRODUCE WHAT YOU SAY YOU WILL AND THAT TYPE OF THING MAY WORK AT

>> GIVE THEM SOMETHING THEY CAN COUNT ON AND IF THEY OVERPRODUCE BEYOND THAT -- RIGHT. AFTER THE FIRST YEAR, THERE IS HISTORY TO SAY WE WILL PRODUCE THIS THE NEXT YEAR AND SO FORTH. I THINK EVERYBODY IS MORE COMFORTABLE AT THAT POINT.

>> WHAT IS YOUR THOUGHT ON THE SPECIAL CONSIDERATION FOR MULTIYEAR DEALS? DO YOU THINK IT IS WORTH IT? IF YOU ARE IN

FOR TWO OR THREE YEARS? >> ABSOLUTELY. AGAIN, WE HAVE TO BE PROTECTED IF THEY DO PRODUCE IN YEARS TWO, THREE,

FOUR, WHATEVER. >> A $20,000 LIMIT IS SHOWN. I AM LOOKING AT THE GRANTS WE HAD LAST YEAR. TWO OF THEM WERE LESS THAN THAT, FOUR OF THEM EXCEEDED $20,000. WHAT ARE WE

GOING TO DO? >> YEAH, THAT IS THE OTHER ASPECT OF THIS. I AM GLAD YOU BROUGHT THAT UP. WE WILL RUN INTO SOME, I MEAN, WE DON'T HAVE THAT MANY NEW COMMUNITY OR SPECIAL EVENTS OUTSIDE OF SPOTS, IT SEEMS LIKE WE GENERATE A LOT MORE AND NEW SPORTS THAN OTHER EVENTS. THE EVENTS WE ARE TALKING ABOUT, THERE ARE A LOT OF SUPPORTERS WITH A LOT OF PHONES, EMAILS, YOU KNOW, ONCE A COME BACK , THEY HAVE BEEN GETTING A CERTAIN AMOUNT FOR YEARS AND YEARS AND WE TELL THEM YOU HAD BETTER HAVE A GOOD RATIONALE AS TO WHY THAT IS HAPPENING AND PUT PRESSURE ON THESE GROUPS TO

COME UP WITH THIS SAME MONEY. >> RIGHT. I THINK WE DO HAVE TO, PLEASE, THIS EFFORT IS TO MAKE SURE THAT WE MEET IN THE MIDDLE. THERE HAVE BEEN SOME EVENTS THAT, ALL THE EVENTS WE

[02:15:12]

>> RIGHT. >> WITH REGARDS TO THE HIGHLAND GAMES, FOR EXAMPLE, THIS IS THE FIRST YEAR OF THAT AWARD AMOUNT. HISTORICALLY, IT WAS 20,000. I DO KNOW THAT WE SORT OF LAY DOWN THE CHALLENGE, I BELIEVE, WITH THE HIGHER GRANT AWARD AMOUNT THIS YEAR. THAT WAS A BID ASK JUST TO SEE IF THEY COULD COME BACK AND HAVE AN EXPRESSED EFFORT INTO CREATING A MULTI-DAY EVENT. THEY SAID THEY HAVE DEFINITELY THE TICKET SALES AND THE PASSION AND THE THINGS LIKE THAT TO MAKE IT A MULTIYEAR, BUT IT IS A VOLUNTEER ISSUE AND INSTEAD, WE ARE ADDING FIREWORKS AND STUFF. BUT I THINK THAT COULD BE, THE HISTORY, THE AMOUNT DOESN'T GO BACK AS FAR AS I THINK THE EVENT GOES NECESSARILY. IT DOES STILL AT LEAST, WE COULD HAVE THE CONVERSATION ABOUT HOW TO MOVE FORWARD. IT WOULD BE NICE TO TURN THIS INTO A TOURIST EVENT THAT ATTRACTS , NOT JUST ECONOMIC IMPACT BUT ROOM NIGHT GENERATION? I THINK IT DOES, IN THE SPIRIT OF MEETING IN THE MIDDLE, I THINK THIS LAST YEAR STARTED THAT DISCUSSION AND HOPEFULLY WE CAN CONTINU IT GOING FOR. I DON'T THINK THIS IS IN ANYWAY TRYING TO SINGLE ANYONE OUT BUT WE DID MAKE THAT POINT THAT THE TDC COULD FEEL GREAT ABOUT AND HOW TO

ENCOURAGE . >> YEAH, NO, I DON'T THINK ANYONE THINKS WE ARE TARGETING SPECIFIC EVENTS. IF YOU REMEMBER, THE GRANT PROCESS, WHEN I FIRST STARTED, IT WAS SORT OF IN ITS INFANCY WITH THE WAY WE ESTABLISHED THE AMOUNT THAT WOULD BE USED , THE AMOUNT BEING USED FOR GRANTS WAS AFFIXED AMOUNTS. IT WAS $250,000. EVERY BODY FIGURED OUT AS TO WHO WANTED THE GRANT AND WHAT THE LEVELS WERE. AS YOU ADJUSTED THOSE, YOU NEVER WENT ABOVE 250,000. THAT IS THE NUMBER THAT WAS USED AND PLUGGED INTO THE BUDGET. IF YOU GAVE THE X-GAMES MORE MONEY OUTSIDE OF THEIR ALGORITHM THAT REDUCES EVERYBODY ELSE IS WITH THAT FIXED AMOUNT, IN TERMS OF BUDGET AMOUNT. WE HELD ONTO THAT UNTIL A YEAR OR SO AGAIN AND THEN WE CHANGED IT BECAUSE WE WERE GETTING, YOU KNOW, BIGGER REQUESTS FOR BIGGER EVENTS. THAT IS HOW WE HANDLED IT THEN. IT WORKED WELL, IN TERMS OF NOT GOING OVER THE BUDGETED AMOUNT. THAT WAS THE NUMBER. WE WORKED THROUGH EVERYTHING ELSE AND EVERYTHING WAS TIED TOGETHER. $500 MORE, $500 LAST WAS TAKEN OUT TO INCREASE THE AMOUNT THAT NEEDED

TO BE ADDED UP. >> WITH THAT, I THINK ALSO WE HAVE TWO TO THREE EXCELLENT POINTS THAT HAVE BEEN MADE THAT I DO BELIEVE THAT IN A SHORT AMOUNT OF TIME WE CAN COME UP WITH A SOLUTION FOR AND GET BACK TO YOU. THE AMOUNT OF WORK THAT HAPPENED BETWEEN THE LASSO COMMITTEE AND THIS ONE WAS EXCELLENT. I THINK WITH THIS FEEDBACK, WE CAN GO BACK AND SEE IF WE CAN CONTINUE TO REFINE IT. I DON'T WANT THIS,

[02:20:04]

DISCUSSION HERE ON THE DAIS. >> THAT IS KIND OF WHAT I WAS GOING TO SAY. I APPRECIATE IT. I THINK IT IS VERY DETAILED. I THINK SOMETHING LIKE THIS WITH LITTLE CHANGE, MAKES IT FAIR. I THINK WE HAVE TO EVEN OUT THE PLAYING FIELD A LITTLE BIT. I DO AGREE THAT WE HAVE TO GET MORE EFFICIENT BECAUSE IT WILL GET, WE WILL BE HERE UNTIL 10:00 BECAUSE THIS IS IN GROWING PAINS. GROWING PAINS ARE FABULOUS. IT MAKES IT HARD, IT MAKES THE CONVERSATIONS HARD AND IT WILL MAKE THOSE CONVERSATIONS HARD AS WE ARE CONCERNED ABOUT CERTAIN THINGS.

WE WANT TO BE FAIR. WE'VE GOT TO FIGURE THAT OUT. I THINK THIS IS A GREAT START WITH A LITTLE ADJUSTMENT , WE HAVE TO ENACT IT OR WE WILL NOT BE ABLE TO RESPOND QUICKLY TO THING COMING. IT IS COMING FAST, I THINK, WHICH IS GREAT. SO I THINK WE ARE IN THE RIGHT BALLPARK. WE JUST HAVE TO MAKE SOME ADJUSTMENTS. THANK YOU FOR YOUR WORK.

>> DID YOU ALL WANT US TO COME BACK TO THE JULY MEETING OR DO YOU WANT US TO HAVE, I HAVE ANOTHER SUBCOMMITTEE MEETING AND HASH IT OUT, IS THAT THE BEST DISTRICT

>> YOU GUYS HAVE A LOT LESS GROUND TO COVER IN TERMS OF TRYING TO COME UP WITH A RECOMMENDED SOLUTION. I DON'T WANT TO OVERWORK THE SUBCOMMITTEE BUT I THINK , JUST FOR YOURSELF ANOTHER CUP OF COFFEE .

>> THIS IS OUR SHORTEST LIST OF TWO DUES GOING INTO A SUBCOMMITTEE WE HAVE HAD IN A WHILE.

>> NO. YOU GUYS HAVE DONE GREAT WORK. IT HAS BEEN PAINSTAKING IN TERMS OF GOING THROUGH ALL THE POSSIBILITIES. I JUST WANT TO MAKE SURE, I WANT TO BE FAIR BUT ALSO I DON'T WANT TO PUT US AT A COMPETITIVE DISADVANTAGE WITH OTHER FACILITIES IN THE AREA. WE ARE NOT GOING THERE BECAUSE THEY ARE TOO EXPENSIVE OR THEY DON'T GIVE ENOUGH GRANTS TO MAKE IT WORTHWHILE. THAT ALSO IS, YOU HAVE TO HAVE THAT WIGGLE ROOM TO BE COMPETITIVE IN THE MARKETPLACE. ANOTHER GROUP COULD CONSIDER GOING SOMEPLACE ELSE BUT WE ARE HERE.

WE CAN GIVE THEM A LITTLE BIT OF AN INCENTIVE TO COME THIS WAY. THOSE ARE THE THINGS I HAVE CONCERNS OF. OTHERWISE, I

THINK EVERYTHING IS GOOD. >> A QUESTION, MAYBE I MISSED THIS. WE ARE TIME OUT GRANTING MONEY FOR EVENTS. I KNOW WE GRANTED MONEY FOR DIFFERENT THINGS AND, YOU KNOW, DO WE HAVE A SPECIAL SECTION FOR THAT?

>> RIGHT NOW, WE HAVE A BUDGET LINE ITEM CALLED PRODUCT DEVELOPMENT. IN NEXT YEAR'S BUDGET, THAT IS NOT THERE.

RIGHT NOW. >> YEAH, I HAVEN'T SEEN THE BUDGET SO I DON'T KNOW WHERE EVERYTHING IS TALKED IN . I THINK WE NEED TO HAVE PRODUCT DEVELOPMENT. AGAIN, THERE WAS THAT IN THE BEGINNING , IN THE DINOSAUR DAYS YEARS AGO. UNIT, WE HAD A CERTAIN AMOUNT WE KEPT IN PRODUCT DEVELOPMENT SO WE COULD ANSWER THE CALL IF SOMETHING CAME UP WE WERE NOT EXPECTING THAT WAS NOT DECIDED BEFORE THE BUDGET WAS PUT TOGETHER. THAT MAY BE SOMETHING TO LOOK AT, AS WELL. AT LEAST, IN MY EYES AND I THINK WE NEED THAT.

>> WE ARE STILL SHARPENING THOSE PENCILS ON THE BUDGET.

>> YOU , I CAN UNDERSTAND THAT. ANYTHING ELSE? SUBCOMMITTEE,

THANK YOU. >> I DON'T KNOW IF IT IS SOMETHING THAT MAYBE I'LL NEED TO LOOK AT, SOMETHING WASN'T MENTIONED BUT IT IS IN THE DRAFT. THE TIME FRAME TO HAVE THE GRANTS SUBMITTED. I KNOW THAT IS SOMETHING WE TALKED ABOUT AND SOMETHING THAT WILL DEFINITELY HELP STAFF. WHAT DO WE SAY, A FULL QUARTER? A FULL QUARTER DEADLINE TO HAVE THE

GRANTS IN. >> YEAH, I THINK THE DRAFTS ACTUALLY SAY SIX MONTHS. I KNOW IN CONVERSATION WE SUGGESTED AT LEAST A QUARTER. THE GOAL, SPECIFICALLY IN SPORTS, MAYBE IT IS JUST A REQUEST FOR SPORTS, WE HAVE THE OPPORTUNITY

[02:25:07]

THAT UP. >> AND WE GET REIMBURSED AFTER

THE FACT? >> IT IS REIMBURSED. IT IS A REIMBURSABLE GRANTS. WHAT GENERALLY HAPPENS IS, WE TAKE AN EVENT THAT WE HAVE GIVEN , DONE A GRANT APPLICATION OR RECEIVED A GRANT APPLICATION FOR, WE TAKE THE DATA FROM THAT APPLICATION AND TAKE THAT INTO A GRANT APPLICATION OF OUR OWN.

IT IS ONLY OPEN TO DESTINATIONS. THIS GROUP CANNOT GO AND APPLY FOR IT ON ITS OWN, ONLY TOURISM OFFICES CAN DO THAT. SO WE WOULD DO THAT ON BEHALF OF THE DESTINATION. WE WOULD HAVE TO WAIT FOR THEIR REIMBURSEMENTS AND SHOW THAT WE REIMBURSED THAT GROUP AND THEN GO THROUGH THE REIMBURSEMENT PROCESS WITH THOSE SPORTS FOUNDATION.

>> HAVE WE BEEN DOING THIS? >> WE DID IT ONCE FOR USA'S CYCLING WHEN WE HOSTED THEM IN 2021. WE HAVE NOT BEEN ABLE TO GET THE GRANT APPLICATIONS IN TIME TO BE ABLE TO DO THAT. WE DO THE OCTOBER EVENTS, WE THINK THE MASTERS, THE WORLD MASTERS SCOTTISH GAMES, WE THINK WE CAN DO AND SO THAT IS OUR TARGET.

THAT IS ONE OF OUR TARGETS. UFFL, MAYBE. THE OTHERS ARE SO TIME SENSITIVE THAT WE WON'T BE ABLE TO DO THAT. HENCE THE

CONVERSATION. >> OKAY. LET'S MOVE ON TO

[13.  Legislative Update (K. Morgan)]

>> YEAH, THE GOVERNOR STILL HAS NOT SIGNED THE VACATION RENTAL BILL INTO LEGISLATION. SO, IF YOU ALL DEEM IT NECESSARY THAT IS A VALUABLE BILL, IT MIGHT BEHOOVE YOU TO REACH OUT TO THE GOVERNOR AND ASK HIM TO SIGN IT. WHAT THAT BILL DID WAS ACTUALLY, EVEN THE PLAYING FIELD AND MAKE IT A REQUIREMENT FOR VACATION RENTALS TO REGISTER WITH THE SAME DEPARTMENT THAT HOTELS HALF TO GET THE LICENSING THROUGH TO EVEN THE PLAYING FIELD. IT WOULD ALSO MAKE OUR TAX COLLECTORS' JOB EASIER BECAUSE IF YOU HAVE A VACATION RENTAL AND YOU ARE REGISTERED THAT MEANS THE DEPARTMENT OF REVENUE HAS YOUR INFORMATION AND CAN HELP THE TAX COLLECTOR. THE GOVERNOR HAS NOT SIGNED IT INTO LEGISLATION YOU. THE OTHER THING IS, WE ARE MEETING WITH OUR LOCAL DELEGATION TO MAKE SURE THAT THEY UNDERSTAND THE VALUE OF WHAT TOURISM DOES FOR OUR COMMUNITY SO THEY CAN BE PREPPED FOR DISCUSSION NEXT LEGISLATIVE SESSION TO HAVE THE CONVERSATION ABOUT WHAT THAT LOOKS LIKE AND WHAT THAT LEGISLATION SHOULD DO FOR US, AS A COMMUNITY. AND HOW WE ARE DIFFERENT THAN THE BIG BOYS.

AND THE RURAL COUNTIES. WE ARE RIGHT THERE. THOSE ARE THE LEGISLATIVE CONVERSATIONS. LEGISLATIVE SESSION IS LATE IN 2025. IT WILL BE MARCH , APRIL AND MAY INSTEAD OF JANUARY, FEBRUARY. IT ROTATES. THAT GIVES US A LITTLE MORE TIME TO HAVE THOSE CONVERSATIONS, WHICH IS GOOD. THAT'S ALL I HAVE FOR

[14.  Review Meeting Schedule]

>> OKAY. REVIEWED THE MEETING SCHEDULE FOR THE REST OF 2024, 2024, JULY 17TH. AT THAT POINT, THE SUBCOMMITTEE IS DONE WITH THEIR WORK . IT SOUNDS LIKE THEY WILL BE. WE CAN DO THE

[02:30:06]

[15.  Upcoming Events Update (S. Lamb)]

>> YES, SIR. YOU WERE ALL PROVIDED WITH A LIST OF UPCOMING EVENTS. UNFORTUNATELY, BECAUSE WE ARE SO MANY, IT IS HARD TO SEE THEM ON THE SCREEN. I DON'T KNOW IF THIS WILL BE A GOOD THING OR BAD THING BUT WE WILL TAKE IT. WE ARE COMING INTO THE NEED PARRY IT, JUNE, JULY, AUGUST AND SEPTEMBER.

THIS GOES THROUGH JULY 17TH, THE NEXT MEETING. YOU WILL SEE THERE ARE A FEW EVENTS THAT ARE GRANT RECIPIENTS. THIS WEEKEND WE HAVE MOTO SURF AND THE IGNITE DANCE COMPETITION. THAT IS BOTH THIS WEEKEND . WE HAVE PRO MOTOCROSS COMING UP, AGAIN, THAT IS NOT TDC GRANT RECIPIENT. WHAT ELSE DO WE HAVE IN HERE? I KNOW LATER ON IN JUNE WE WILL HAVE THE EVENTS, ONE OF THE EVENTS WE JUST, TWO OF THEM, THE OTHER EGG NIGHT AND THE ROUNDNET. AND THEN THERE IS THE MOOSE AVON FOURTH OF JULY . THAT IS ALL AS FAR AS TDC EVENTS. AND THE ONE IN

JUNE. >> THERE IS OF THE EVENTS

COMING UP IN CLAY COUNTY. >> VERY GOOD. ANYBODY HAVE ANY QUESTIONS? ALL RIGHT. ANY COMMENTS? GO AHEAD.

>> JUST ON THERE, ALSO, THE RIVER FESTIVAL IS COMING UP SOON. THAT IS WITH THE CITY. IT IS A WONDERFUL EVENT. IF ANYBODY HAS THE TIME TO COME DOWN MEMORIAL DAY, IT IS A BUSY DAY, BUT IT IS A GREAT EVENT, WE DO THINGS FOR VETERANS THERE AND WE WILL HAVE BETTER LUCK IN THE PARK THIS YEAR ON THE WEATHER. SO FAR, WE ARE OFF TO A PRETTY GOOD START. THE WEATHER WAS EXCELLENT ON THE LAST ONE . THE DEVOL COUNTY LINE WAS PHENOMENAL. THEY ARE PRETTY GOOD BAND. THEY WERE TELLING A STORY, I DON'T KNOW IF YOU HAVE SEEN THEM AROUND, HE WAS TELLING THE STORY ABOUT HOW HE GOT OFFERED A GIG THE DAY BEFORE TO COME DOWN AND PLAY THE NATIONAL ANTHEM FOR THE ORLANDO MAGIC'S PLAYOFF GAME ON THE SAME NIGHT AS FOOD TRUCK FRIDAY AND HE TURNED IT DOWN BECAUSE HE HAD AN ENGAGEMENT THERE AT FOOD TRUCK FRIDAY. THAT WAS A PRETTY NEAT THING. HE SAID, I WILL COME BACK, COME ME

>> CALL ME AGAIN DURING THE SEMIFINALS OR SOMETHING.

>> I BARELY HEARD THE STORY. THAT WAS PRETTY NEAT.

>> YES. OUR EVENT HERE COULD GET THAT NOD OVER SOMETHING AS

SIGNIFICANT . >> WE ARE GETTING HIM, TOO, IN

JULY. >> ON ANOTHER NOTE, I JUST FOUND OUT TODAY THAT THE CHEER OWNS ENTREPRENEURIAL MARKET WILL BE PART OF RIVER FEST. THAT IS A NEW INITIATIVE THAT ENCOURAGES CHILD, YOU KNOW, YOUNG PEOPLE TO BE ENTREPRENEURS AND THEY ACTUALLY SELL , THEY HAVE THEIR LITTLE BUSINESS TENT AND WILL BE SELLING THEIR WARES AT RIVER FEST. YOU WANT TO COME OUT AND ENCOURAGE THAT ENTREPRENEURSHIP

. >> YEAH, UNFORTUNATELY, THE

MAGIC LOST. >> I KNOW. THE SEASON WAS OVER.

I AM SURE THEY WILL CALL THEM AGAIN.

>> OKAY. THANKS, I'LL. WE APPRECIATE YOUR TIME AND INPUT, AS ALWAYS. I LOOK FORWARD TO SEEING YOU IN THE COMING

* This transcript was compiled from uncorrected Closed Captioning.