Mar 06, 2024 Tourist Development Council

[Call to Order]

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LIKE TO CALL THIS MEETING OF THE TOURIST DEVELOPMENT COUNCIL TO ORDER, IT IS MARCH 6TH, 2024. I AM CHAIRMAN MIKE CELLA. LET'S GET AN IDEA OF WHO ELSE IS HERE FOR US TODAY ON THE BOARD . WE WILL START WITH BRIAN.

>> , ACCOMMODATIONS. >> COUNCIL MEMBER STEVEN

KELLEY, GREEN SPRINGS. >> COUNCIL MEMBER DAVID DIAZ,

CITIZEN. >> SEVEN, ACCOMMODATIONS.

>> WE ALSO HAVE OUR DIRECTOR OF TOURISM, COUNCIL MEMBER KIMBERLY EVANS , IF YOU COULD ACKNOWLEDGE .

>> YES, SIR. WE ARE A PROGRAM MANAGED EOC TRAINING AND OUR NEWEST MEMBER IS STEPHANIE . SHE IS OUR PROGRAM MANAGER AND WILL BE MANAGING THESE MEETINGS AND OUR GRANTS PROGRAM.

>> OUR COUNTY ATTORNEY IS HERE TO KEEP AN EYE ON ME AND WE HAVE A COUPLE DEPUTIES AS WELL FROM SEE CSL . BEFORE WE GET STARTED WITH PUBLIC COMMENT, WE HAVE PRESENTATIONS FROM SEVERAL FOLKS THIS AFTERNOON AND WE WILL MOVE ON AND LATER ON WE WILL GET SOME GRANTS FOR DIFFERENT EVENTS AND ORGANIZATIONS LOOKING FOR TOURISM HELP. LET'S CALL FOR PUBLIC COMMENT. ANYONE HERE FOR PUBLIC COMMENT? ALL RIGHT,

[1.  Advance Travel & Tourism Marketing Update (A. Glass)]

>> THEY ARE. THEY ARE MEETING WITH US ON TEAMS. THAT IS

COMING UP, SOON. >> THERE SHE IS.

>> ADRIAN GLASS AND APRIL ACEVEDO. I HOPE I DIDN'T MASSACRE YOUR LAST NAME, BUT THEY ARE , ADRIAN IS OUR ACCOUNT EXECUTIVE THAT YOU'VE SEEN REGULARLY , AND APRIL HANDLES A LOT OF THE SOCIAL AND DIGITAL MARKETING , SO I WILL KICK IT TO THEM SO THEY CAN GIVE YOU AN UPDATE ON OUR

MARKETING EFFORTS. >> IT AFTERNOON, HOW ARE YOU?

>> ADRIAN GLASS. >> TRIED AGAIN.

>>

THE PRESENTATION? >> WE ARE.

>> OKAY, PERFECT. LET ME GO AHEAD AND SHARE MY SCREEN. I HEARD KIMBERLY SAY WE DO HAVE APRIL, SHE IS PART OF OUR DIGITAL OPERATIONS SIDE OF TRAVEL AND TOURISM, SO SHE HANDLES ALL COMPONENTS OF THE CAMPAIGN TO MAKE SURE IT'S RUNNING SMOOTHLY , AND I WILL GO AHEAD AND MOVE TO THE NEXT PAGE. YOU CAN SEE THAT THEY ARE PART OF THE TEAM THERE, SHE DOES A GREAT JOB IN MAKING SURE THE ACCOUNT IS DOING GOOD , PERFORMING THE WAY WE WANT IT TO. SHE IS JOINING ME TODAY SENSE WE ARE VIRTUAL FOR ADDITIONAL QUESTIONS OR CLARIFICATIONS THAT YOU MAY HAVE AS WE MOVE THROUGH THE

PRESENTATION. >> VERY GOOD.

>> PERFECT. WE WILL START OFF WITH AN EXECUTIVE SUMMARY FOR DECEMBER 2023 AND JANUARY 2024. WE HAD OVER 3.3 MILLION IMPRESSIONS SERVED IN TWO MONTHS, DRIVING 26,000 VISITORS TO THE WEBSITE. OUR DISPLAY CAMPAIGN THAT WE HAVE RUNNING HAS MORE THAN 1600 HOURS OF TOTAL EXPOSURE EQUAL TO MORE THAN 68 DAYS OF ADS BEING SEEN BY TARGET MARKETS. FOR THIS,

[00:05:02]

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BEFORE I PRESS PLAY ON THIS, YOU'LL HEAR SOME SOUND. THIS IS ARI HEY NEIGHBOR VIDEO THAT WE SHOT IN JANUARY AND IT'S NOW LIVE ON YOUTUBE AND STREAMING IN THE REGIONAL AREA , SO I WILL GO AHEAD AND PLAY IT SO YOU CAN SEE IT.

>> SECONDS TO GET PEOPLE ENTICED OF ALL THE DIFFERENT THINGS THAT YOU CAN DO . YOU'RE NOT GOING TO SEE IT ALL IN 30 SECONDS, BUT IT'S A GREAT TACTIC THAT WE CAN SHOW PEOPLE . WE FOCUS ON ORANGE PARK, TO GET PEOPLE TO EXPLORE CLAY COUNTY MORE. LASTLY, FOR JUST CAMPAIGNS, YOU CAN KIND OF SEE THIS IS THE TOP SOURCES, TRAFFIC SOURCES TO THE WEBSITE. WE HAVE OUR FACEBOOK PAGE, OUR DISPLAY CAMPAIGNS, ALL PUSHING GREAT TRAFFIC TO THE SITE ALONG WITH THE GOOGLE ORGANIC AND REFERRAL TRAFFIC THAT YOU TYPICALLY SEE, AS WELL. LASTLY, I WANT TO SHOW YOU SOME NEW CREATIVE PIT WE ARE WORKING WITH EVERYTHING YOU SEE FOR THE GENERAL LEISURE , KIND OF TALKING ABOUT UNIQUE STORIES WITHIN CLAY COUNTY , THE MOON TREE AND ALL THESE DIFFERENT UNIQUE STORIES THAT REALLY SET CLAY COUNTY APART FROM DIFFERENT DESTINATIONS IN FLORIDA . THESE ARE SOME OF THE CREATIVE THAT WE ARE WORKING WITH NOW AND WE ACTUALLY LAUNCHED A NEW LANDING PAGE FOR THIS AND WE ARE FOCUSING ON CONTENT AND YOU CAN GO, THIS IS THE LANDING PAGE LINK AND WE HAVE SOME OF THESE STORIES UP THERE RIGHT NOW ALONG WITH VIDEO COMPONENTS TO BE ABLE TO TELL THE STORY A DIFFERENT WAY , SO AUDIENCES CAN EITHER READ ABOUT THE STORIES OR LEARN MORE BY WATCHING A VIDEO AND WE ARE LAUNCHING MORE AND MORE OF THIS AND WE WILL HAVE A NEW VIDEO , TOWARD THIS GENERAL LEISURE AUDIENCE SHORTLY. THAT'S ALL I HAVE TODAY, I'M HAPPY TO TAKE ANY QUESTIONS OR CLARIFICATIONS YOU MAY NEED ON THE OVERALL CAMPAIGN.

>> TERRIFIC, THANK YOU. APRIL, DID YOU WANT TO JUMP IN AND SAY

A FEW WORDS? >> YEAH, IT'S VERY NICE AND IT'S BEEN REALLY FUN WORKING ON THE CAMPAIGN, ESPECIALLY WITH HEY NEIGHBOR . I'M EXCITED TO SEE THAT WE HAVE A STORY TO TELL COMPONENT AND WE GOT THAT LAUNCHED . I'M EXCITED TO SEE HOW IT TAKES OFF.

>> ANYBODY HAVE QUESTIONS ? >> SO, --

>> WE ONLY ALLOW YOU THREE CORNY JOKES IN A DAY.

>> ALL RIGHT. WHAT IS A CONVERSION? WHAT'S OUR SUCCESS MANAGEMENT? IS THERE A CONVERSION WHEN THEY LEAVE THE PAGE TO GO TO A PARTNER SITE?

>> WE ARE GOING TO WORK ON CONVERSIONS. WE ARE WORKING WITH KIMBERLY TO REVAMP THE WEBSITE BUT SOME OF OUR CONVERSION RATE OPTIMIZATIONS ON THIS SIDE ARE NOT FANTASTIC RIGHT NOW . ONE OF THE THINGS THAT WE TRY TO LOOK AT IS ENGAGEMENT ON SITE , BUT VISIT GUIDE DOWNLOADS AND THE WAY THAT WE ARE WORKING THAT, THOSE ARE MORE PREVALENT AS WELL AS A BETTER USER EXPERIENCE ON THE WEBSITE. WE WILL BE STARTING TO REALLY FOCUS IN ON THOSE CONVERSIONS BECAUSE THE CAMPAIGN , ESPECIALLY THE GENERAL LEISURE,

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>> MY FINAL QUESTION IS, LET'S MAKE SURE, HAVE WE DONE

SHORT, TIKTOK? >> SO, LET ME CLARIFY . WE ARE DOING, WE WILL START TO DO MORE REELS, WE LEGALLY CANNOT USE TIKTOK BECAUSE WE ARE A GOVERNMENT ENTITY. HOWEVER, INFLUENCER, THAT DOESN'T TOP INFLUENCERS FROM TELLING THE CLAY COUNTY STORY ON THEIR PART ARMS, SO THERE HAVE ALREADY BEEN INFLUENCERS WHO USE TIKTOK AND OTHER PLATFORMS TO TALK ABOUT US . WE WILL START TO GET A LITTLE BIT MORE ACTIVE IN THAT WHEN OUR NEW MARKETING DIRECTOR COMES ABOARD . HER FIRST DAY IS MARCH 20TH , SO WE WILL GET HER TRAINED AND SEASONED AND YOU'LL START TO SEE A LOT MORE ACTIVITY , NOT ONLY ON SOCIAL BUT WE WILL LAUNCH OUR OWN YOUTUBE CHANNEL WHERE SOME OF THAT CONTENT CAN LIVE AND EVEN CONTENT FROM OUR BUSINESS PARTNERS SO THAT IF THEY HAVE WHEELS, WE CAN START

TO PUSH THEIR INFORMATION. >> GOT YOU.

>> I WILL PIGGYBACK OFF OF KIMBERLY, WITHIN OUR FILM SHEET THAT WE DID WITH THE FORMAT AGENCY, WE GOT A LOT OF THE WILL -- B ROLLED THAT WE CAN USE FOR VERTICAL VIDEO PLACEMENTS VERSUS JUST HORIZONTAL. WE ARE WORKING WITH WHAT WE GOT IN JANUARY TO UTILIZE THAT AND GET AS MUCH CONTENT AS WE POSSIBLY CAN FROM THAT SHEET. -- THAT SHEET.

>> I WILL TEASE THEM A LITTLE. WE HAVE SOME REALLY GREAT FOOTAGE THAT IS GOING TO TELL A STORY THAT WILL BE A DESTINATION DRIVER THAT WE HAVE NOT BEEN ABLE TO EFFECTIVELY TELL UNTIL NOW SO YOU WILL JUST HAVE TO WAIT AND SEE.

IT'S GOING TO BE GOOD. >> ANYBODY ELSE?

>> A NATURE EXCURSION. >> ANYBODY ELSE WITH QUESTIONS

OR COMMENTS ? >> I HAVE A QUICK QUESTION. I KNOW ON THE WEBSITE, WITH HEY NEIGHBOR, HAS ANYBODY SUBMITTED THE CLAY COUNTY STORY OR PHOTOS?

>> WE DO HAVE A FEW STORIES, NOT AS MANY AS WE HOPED , BUT WE'VE BEEN TALKING , WITH SOME IN OUR TEAM AND SCHEDULE ISSUES, WE WERE NOT ABLE TO MEET WITH KIMBERLY BUT WE ARE PLANNING ON DOING A HANDOUT THAT HELPS WITH TORYISM EDUCATION AND ASKS FOR PEOPLE TO TELL THAT STORY SO THAT PAGE WILL BE EVERGREEN. WE ARE NOT GOING TO DO ANYTHING WITH IT FOR A LONG WHILE TO WE CAN HOPEFULLY CONTINUE TO UTILIZE THOSE ON SOCIAL MEDIA AND OTHER PLATFORMS.

>> WE WANT OUR LOCAL HOSPITALITY TORYISM BUSINESSES, COFFEE SHOPS, HOTELS, RESTAURANTS AND RETAILERS TO BE ARMED WITH , WE ARE STILL KIND OF REFINING WHEN IT LOOKS LIKE, SO ANY FEEDBACK YOU HAVE WOULD BE GREAT. WE WANT TO BE ABLE TO GIVE YOU SOMETHING TO INVITE SOMEONE TO TELL THEIR STORY , SO THAT IS WHAT , THAT WAY IT BECOMES AND US INVITATION . IT'S MORE PERSONAL.

>> THAT'S WHAT I WAS THINKING , OKAY, THANK YOU.

>> ONE OF THE THINGS I WANTED TO ADD TO THAT , I'M AT A LOCAL EVENT . I DON'T MIND HANDING THEM OUT IN CLAY COUNTY TO FIND OUT HOW THEY ENJOY THE EVENT , SO THAT IS

SOMETHING -- >> ALL OF YOU WILL BE ARMED

WITH INFORMATION. >> LIKE , I LOVE THE DESIGN

[00:20:04]

>> I WILL GOOGLE ANALYTICS FOR THE NEW PLATFORM. IT ACTUALLY LOOKS AT RETURNING USERS VERSUS NEW USERS, AND THAT'S ONE OF THE BIGGEST NEW TACTICS THAT THEY FOCUS ON .

APRIL AND I CAN SPEAK ABOUT THIS A LITTLE BIT MORE, THEY CAN TELL BASED ON DEVICES HOW PEOPLE, WHO IS A NEW USER VERSUS SOMEONE THAT'S ALREADY BEEN TO THE SITE BEFORE.

>> YES. THEN THEY WILL TAKE THAT AND SORT OF LOOK AT IT COMPARED TO YOUR OVERALL WEBSITE TRAFFIC AND COME UP

WITH THAT PERCENTAGE. >> 99% OR 100% , CAPTURING NEW EYES TO SAMPLE WHAT WE ARE OFFERING.

>> AGAIN, PART OF OUR TACTIC FOR THE NEXT YEAR WILL DEFINITELY BE MORE RE-MESSAGING AND TARGETING, GETTING PEOPLE THAT HAVE ALREADY INTERACTED WITH THE ADS WITH THE WEBSITE, WITH SOCIAL MEDIA , TO SEE THESE MESSAGES AGAIN AND AGAIN . THEY WILL SEE IT AND THEN WE START TO TARGET THEM. OUR BIGGEST TACTIC WAS JUST TO GET BRAND AWARENESS OUT THERE AND NEXT YEAR IS MUCH MORE TRAFFIC AND GETTING

THOSE CONVERSIONS UP . >> TERRIFIC. ANYBODY WITH ANY LAST THOUGHT OR ANY WORDS FOR THE LADIES? OKAY. ADRIAN AND APRIL, THANK YOU, WE APPRECIATE IT AND WE ENJOYED LOOKING AT THE VIDEOS AND OTHER THINGS AND WE LOOK FORWARD TO TALKING WITH

YOU AGAIN IN MAY. >> YES, ABSOLUTELY.

>> VERY GOOD, THANK YOU. >> THANK YOU.

>> ADRIAN GLASS AND APRIL ACEVEDO FROM ADVANCED TO TRAVEL TOWARDS A MARKETING . THEY CHECK IN WITH US DURING EACH OF THE TDC MEETINGS , SO IT'S GOOD TO HEAR WHAT THEY HAD , A

[2.  Airstream Ventures Sports Tourism Update (L. Teitelbaum)]

ALAN, CAN YOU HANDLE THAT? >> ADAM THIELEN THERE WITH AIRSTREAM VENTURES. GOOD TO SEE EVERYBODY. WE HAD A BUSY COUPLE MONTHS AND WE HAVE HAD SOME REALLY GOOD STUFF HAPPENING AND HAD A COUPLE OF REALLY GOOD EVENTS THAT HAVE HAPPENED SO THANK YOU FOR THOSE THAT WERE ABLE TO COME OUT . WE JUST HOSTED A REGIONAL EVENT THAT WENT REALLY WELL AT THE FAIRGROUNDS AND SO IT WAS FUN TO SEE. WE SAW , COMING UP AFTER THAT, WE JUST HOSTED A PROFESSIONAL GOLF TOURNAMENT THAT JUST CAME AND PLAYED AT EAGLE HARBOR. THE FEEDBACK WAS INCREDIBLE. ALL THE GOLFERS THAT WERE THERE, WE HAD PREVIOUS PGA TOUR WINNERS TRYING TO QUALIFY BACK THAT WERE PLAYING IN IT, SO IT WAS A FULL FIELD, SCOTT TURNER, THE ORGANIZER SAID IT WAS CINTAS AND ALREADY ONCE TO START TALKING ABOUT NEXT YEAR. THANK YOU FOR AWARDING A GRANT TO HIM AND I THINK THAT IS SOMETHING THAT WE LEGITIMATELY HAVE PRO GOLF IN CLAY COUNTY AND WEIRD GUYS TRYING TO LOOK AT CHANGING THE DATA BECAUSE SOME OF THE QUALIFYING FOR THE PALM BEACH TOURNAMENT WAS HAPPENING , SO I DON'T BLAME THEM. GOOD EVENTS THAT ARE HAPPENING INTO A VERY BUSY SEASON ALONG WITH TRAVEL . OH, I'M NOT , ARE YOU DOING THAT? OKAY. SO, WE ARE ABOUT TO JUMP ON SOME PLANES AND CARS, SO THIS IS IN THE WORLD OF SPORTS AND THE NEXT FEW MONTHS IS A BUSY CONVENTION CYCLE SO WE ARE BOTH HEADED OUT TO PORTLAND, OREGON FOR THE SPORTS ETA CONVENTION. YOU'LL HAVE ABOUT 3000 CITIES AND COMMUNITIES REPRESENTED ALONG WITH ABOUT

[00:25:01]

>> IF YOU LOOK AT THE BOOK DEFENSE THAT WE ALREADY HAVE , WE HAVE LACROSSE OVENS, WE SUBMITTED A GRANT FOR THE FIRST EVENT THAT WILL BRING IN PEOPLE FROM ALL OVER BUT THEN HE WANTS TO BRING ANOTHER EVENT IN THE FALL AS WELL. WE HAVE THE INSPIRED DANCE COMPETITION IS ABOUT TO HAPPEN, THE MOTORS SERVE FOR THOSE THAT HAVE NEVER BEEN ON THOSE BOARD , AND KEYSTONE HEIGHTS, WE INVITE YOU TO DO THAT BECAUSE IT'S A LOT OF FUN. THEN, LANE IS WORKING WITH OUR ORGANIZERS FROM THE HIGH SCHOOL CROSS COUNTRY MEET THAT WAS VERY SUCCESSFUL, LAST YEAR, AT THE FAIRGROUNDS. WE HAD OVER 800 PARTICIPANTS IN OUR FIRST YEAR. IT'S NOW BEING MARKETED WAY IN ADVANCE . WE THINK THAT WE WILL GET TO 1200 TO 1400 RUNNERS.

IT'S MIDDLE SCHOOL AND HIGH SCHOOL , SO THERE'S NOT A LOT OF EVENTS IN THE MIDDLE SCHOOL LEVEL . WE WANTED TO BECOME THE PREMIER MIDDLE SCHOOL CROSS COUNTRY MEET IN THE STATE, OR AT LEAST IN THE SOUTH . WE ARE MARKETING TO THAT AND WE ARE A LITTLE CONCERNED ABOUT PARKING BECAUSE WE RAN OUT OF PARKING WITH 800 PEOPLE, DIDN'T WE? SO, WITH 1200 TO 1400 , YOU SAW IT, WE WILL HAVE TO FIGURE OUT PARKING , BUT AGAIN, THAT'S A GOOD CHALLENGE. IF WE HAVE THAT MANY STUDENTS COMING FROM ALL OVER, THEY ARE ALL NONDRIVING SO THEY ARE BRINGING THEIR PARENTS AND GRANDPARENTS AND ALL THAT. THE FEEDBACK ON THE COURSE WAS OUT BENDING BECAUSE YOU COULD SEE THE WHOLE EVENT HAPPENING, YOU COULD SEE YOUR CHILD RUN THE ENTIRE WAY WHICH DOES NOT HAPPEN A LOT IN CROSS COUNTRY SO WE ARE EXCITED ABOUT THAT EVENT COMING BACK AND THAT ORIGINAL TO CLAY COUNTY. THAT IS SOMETHING WE STARTED HERE IN OUR OWN COUNTY AND WILL CONTINUE. RIGBY IS COMING BACK AS WELL. THEY DID MOVE THERE DATES , WHICH WE ENCOURAGE THEM TO DO, SO THEY WON'T BE ON FLORIDA GEORGIA DAY. THEY ARE BRINGING WOMEN'S RUGBY IN AS WELL, YOU'LL HAVE MEN'S AND WOMEN'S'S, AND THEN WE WERE TALKING THAT WAS REGIONAL STATE CHAMPIONSHIPS, THEY ARE HAVING GOOD CONVERSATIONS ABOUT THAT AND I JUST TOLD YOU THE MINORLY GOLF TOURNAMENT. WE HAVE THE NFL FLAG FOOTBALL EVENT, WITH THE JAGUARS.

THOSE, I THINK I'VE SAID IT BEFORE, FLAG FOOTBALL IS NOW AN OLYMPIC SPORT. HOW THEY ARE GOING TO DO THAT, I HAVE NO IDEA. IT DOESN'T MAKE SENSE TO US, BUT WITH WE ARE FINDING IS THAT THERE ARE LEADS AND ORGANIZATIONS POPPING UP EVERYWHERE. SEVERAL OF THOSE , WE ARE IN GREAT CONTACT . THE USFL IS A BIG ONE AND WE HAVE A GREAT RELATIONSHIP WITH NORM, THE ORGANIZER OF THAT. WE ARE HOPING TO BE ABLE TO FINALIZE AN EVENT IN OCTOBER THAT WOULD BE BIG FOR THE COUNTY. THEN, YOU'LL SEE THE ONES THAT WE ARE IN SERIOUS TALKS WITH, USA ULTIMATE. WE WILL BE MEETING WITH THEM AND TRYING TO CLOSE NOW THAT WE HAVE THE FACILITY TO DO THAT, IT MAKES IT EASIER.

WE JUST HOSTED USA CYCLING HERE IN TOWN ON A SITE VISIT .

WE'VE BEEN TOLD THAT THEY WANT TO COME TO CLAY COUNTY, AND THIS WOULD BE A BIG EVENT , ABOUT 1000 COMPETITORS . IT

[00:30:03]

IT'S ALL THE HARD WORK THAT THE COUNTY DOES. THEN, THE FINAL IS WE ARE ALWAYS VERY OPEN . OBVIOUSLY, YOU SEE THE WHOLE LINEUP OF EVENTS . I THINK THAT IF WE CAN BRING AN IMPACT , ROOM NIGHTS, WE FULLY EXPECT THOSE . WE WILL SURPASS THOSE GOALS. THIS IS A 10% BUMP, WHICH IS GOOD. ANYWAY.

>> QUESTIONS, FOR ALAN? NO QUESTIONS? THEY FIND THAT THE FAIRGROUNDS AND THE EXHIBITION BUILDINGS WERE OKAY?

>> YES. >> PARKING WAS EASY . IT WAS A

HOME RUN. >> WE DIDN'T HAVE TO PUT

TARPS AND DO ALL THAT. >> IN TERMS OF THE HIGH SCHOOL AND CROSS-COUNTRY MEET, DOES THAT GET INTO HOMEGROWN EVENTS, SEEING HOW SUCCESSFUL THAT WAS QUICK

>> WE TALKED WITH KIMBERLY ABOUT THAT AND WE DO ALL THE TIME, OUR FACILITIES WILL HAVE AN UNBELIEVABLE SPORTS COMPLEX BUT THERE ARE SO MANY OTHER EVENTS AND THAT'S FOR COMPLEX WILL GET LOADED QUICKLY. WHAT ARE OTHER CREATIVE, ORGANIC EVENTS THAT WE CAN BRING TO THE AREA? WE TALK ABOUT THAT ALL THE TIME BECAUSE SOMETIMES IT'S BETTER TO HAVE YOUR OWN EVENT THEN HAVE TO PAY A LOT OF DOLLARS.

>> WE SEE A HOLE IN THE MARKETPLACE, CERTAINLY.

[00:35:02]

>> IT'S PERFECT. >> THANK YOU DID APPRECIATE

[3.  Florida's First Coast of Golf Update (D. Reese)]

IT. >>> MOVING ON FROM SPORTS, TO JUST TALKING ABOUT PURE GOLF . WE HAVE DAVID REESE , HOW ARE

YOU? >> I'M DOING WELL, HOW ABOUT

YOU? >> GLAD TO SEE YOU AND ANXIOUS TO HEAR WHAT YOU HAVE TO SAY . IT'S WHAT, A GOOD WALK

SPOILED? >> YES, AND IT'S A PLEASURE TO WORK WITH KIMBERLY AND ADRIAN AND THE TEAMS IN AIRSTREAM OR DO YOU HAVE A GREAT TEAM AND WE ARE HAPPY TO BE PART OF IT. I DO NEED TO PAUSE . OKAY. I'VE GOT A COUPLE MULTI-CLICK SLIDES. RIGHT. THE GOLF UP DATE, WE HAVE CLAY COUNTY DELIVERABLES , AND FREQUENCY IN TRENDS THAT WE ARE LOOKING AT TO THE NATIONAL GOLF FOUNDATION AND OTHER SOURCES OF DATA. DO I NEED TO POINT THAT? OKAY. WE MIGHT BE IN TROUBLE.

WE WILL MAKE IT WORK. YOU KNOW, THERE IS A BIG DIFFERENCE BETWEEN THE PROFESSIONAL GOLFER AND THE AMATEUR GOLFER AND THE AMATEUR GOLFER IS THE AUDIENCE WE ARE GOING FOR. YOU SEE LAST YEAR'S CHAMPION SINKING THE WINNING PUTT ON 18 , THAT'S ON US. THE PROFESSIONAL GOLFERS BETWEEN LPGA, THE PGA TOUR, TWO AND 5000 GOLFERS IN THE PROFESSIONAL CIRCUIT AND SOME OTHERS, YOU MAY GET TO 10,000 GOLFERS. WE ARE GOING FOR THE FOLKS OUTSIDE AND HAVE OUR GUEST AMATEUR GOLFER, FROM NEW YORK AND THIS IS A VIDEO CLIP OF HIM DREAMING ABOUT HIS FLORIDA GOLF TRIP AND ONCE HE HAS COMPLETED IT. SO, 26.2 MILLION NEIGHBORHOOD GOLFERS IN THE U.S. LAST YEAR. CAN WE HAVE PLAYBACK ON THAT? OKAY. I WILL ANIMATE THAT. THE FIRST CLIP, KRAMER IS , THIS WILL NOT BE OUR LAST, KRAMER COMES INTO JERRY'S APARTMENT IN NORMAL FASHION AND YOU GET UP AND YOU HIT IT AND IT GOES OUT THERE AND HE'S DREAMING ABOUT THE PERFECT SHOT AND THEN THE NEXT CLIP, HE COMES BARGING IN AND THROWS HIS CLUBS ON THE GROUND, KICKS THEM AND SAYS, WHAT ARE YOU DOING? I STINK. ALL THAT. IT'S IMPERFECT, THERE'S A LOT OF US, SORRY THAT DIDN'T WORK BUT BASED ON THOSE NUMBERS , IF WE CAN GO TO THE NEXT SLIDE. I'VE GOT AN IDEA , WHY DON'T WE START A REGIONAL GOLF ORGANIZATION TO ADVERTISE TO THIS MARKET. I SEE A LOT OF NEW FACES UP HERE, SO IT'S A REGIONAL COOPERATION , CLAY COUNTY BEING ONE OF THEM . WE ARE SEPARATING OUR 31ST YEAR, SO IT'S A COLLABORATION OF FIVE REGIONS IN NORTHEAST FLORIDA THAT RECOGNIZE OUR 72 GOLF COURSES ARE A MAJOR REGIONAL ASSET AND STRENGTH AND WE CAN ALL KIND OF LINK TOGETHER ARM IN ARM AND DO A BETTER JOB OF UTILIZING THAT WITH THE COMBINED BUDGET. SO, THAT'S KIND OF A GLANCE AT WHAT IT WAS, IN A NUTSHELL, FOR LAST YEAR. YOU CAN SEE 2.3 MILLION ROUNDS PLAYED AND I HUNDRED AND 34,000 OF THEM , HALF 1 MILLION OF THEM . THE NEXT SLIDE, WHAT DOES IT MEAN? STRAIGHT UP , SO, YOUR INVESTMENT IS PUT INTO TWO MILLION-DOLLAR MARKETING ADVERTISING, BUDGET AND REALLY, THAT ALLOWS CLAY COUNTY TO LEVERAGE THEIR DOLLARS , ADVERTISING AND BUYING POWER WHEN YOU COUNT IN THE PRODUCTION FROM HOTEL ROOMS

[00:40:04]

NORTHEAST FLORIDA ROUNDS UPDATE , SO THAT IS , LOOK AT LAST YEAR . FOR THOSE OF YOU WHO WERE NOT HERE, 2020, 2019, ROUNDS PLAYED WERE +27% . NO ONE HAD ANYTHING ELSE TO DO.

WILL WE BE ABLE TO STAY IN THAT? '21 WAS HIGHER THAN THAT , THE FOLLOWING YEAR WAS FLAT AND THEN HERE WE ARE, 3% OF. BUT WE IN THIS ROOM , AND THE GOAL OF KIMBERLY'S OFFICE , WE ARE FOCUSED ON GOLF TAURUS -- VISITORS. WE WERE UP 14% OVER LAST YEAR AND THAT'S THE TREND WE WANT TO SEE. MORE SPECIFICALLY, WE ARE EXCITED ABOUT THESE UP SIX IN AUGUST, SEPTEMBER, OCTOBER. WE DO POTENTIALLY, IF OUR PLANS , WE GO AFTER THESE AND THAT IS A GOOD SIGN , NEXT. THIS IS 80 MILLION IMPRESSIONS ACROSS 50+ CHANNELS. YOU'LL SEE SOME NAMES YOU RECOGNIZE . YOU MIGHT NOT. WE HAD A LOT OF THEM , STATE GOLF ASSOCIATIONS, SERIOUS GOLFERS, NOT PROFESSIONAL, AMATEUR GOLFERS WHO ARE SERIOUS, THAT WILL TAKE THE CLUBS ON THE ROAD TO TRAVEL TO NORTHEAST FLORIDA AND CLAY COUNTY . SO, PROMOTIONS AND MEDIA, WE DO A REALLY GOOD JOB, AS KIMBERLY'S OFFICE DOES , NOT A GIANT BUDGET SO WE HAVE TO LEVERAGE EVERYTHING WE CAN . THEY DO A GREAT JOB .

THEY DO HAVE LEVERAGE , $80 MILLION, I KNOW BILLY'S OFFICE WORKS WITH THEM, TOO. WHEN MEDIA PARTNERS VISIT FLORIDA AND GET A CALL FROM US WILL SAY, HEY, LET'S DO IT.

WE OBVIOUSLY LEVERAGE A LOT OF THINGS IN THIS REGION TO THOSE. SO, MOBILE MARKETING PRESENCE, BECAUSE OUR PRODUCT IS SO STRONG, WE HAVE SUCH AN ICON , NEXT WEEK, WE WILL HAVE THE PLAYERS CHAMPIONSHIP AND THAT 17TH, WHEREVER IT IS, ALL THESE DIFFERENT COUNTRIES, IT'S LITERALLY, A FOUR DAY SUN SOAKED TELEVISION COMMERCIAL FOR OUR REGION WHICH CLAY COUNTY IS A BIG PART OF WHICH IS HOW WE ARE HEADING SOME OF THOSE OUT OF COUNTRY MARKETS. A COUPLE OTHER TRENDS, SO THE GOLF INDUSTRY IS BOOMING. YOU HAVE UPWARDS OF 70'S AND UP, DOING A GREAT JOB WITH YOUNGER PARTICIPANTS, IF THAT ENDING. EVERY POSSIBLE DEMOGRAPHIC GROWTH CATEGORY THAT YOU CAN MEASURE, GOLF IS , IT'S ALMOST EMBARRASSING HOW GOOD IT IS TODAY, VERSUS 2019. THE SEARCH EXPERIENCE IN RECENT YEARS CONTINUES , 76% AGREE. OKAY, YOU ARE JUST GOING TO HIT IT PROBABLY 20 TIMES. THIS IS WHERE IT GETS EMBARRASSING. IT'S BEEN INCREDIBLY HARD EVERY FIVE YEARS , ROUNDS ARE UP, REVENUES ARE UP, OFF COURSE UP, PARTICIPATION IS UP , LATENT DEMAND , 365 DAYS A YEAR TAURUS ATTRACTION, IT'S OPEN EVERY DAY OF THE YEAR .

MAYBE CHRISTMAS, THEY MIGHT BE CLOSED. GOLF IS COOL, ALL OF A SUDDEN. A LOT OF THE THINGS, TOP TREASURE , IT'S CASUAL , IT'S LIKE TOP GOLF, A LOT OF THESE COURSES ARE MAKING HUGE CAPITAL IMPROVEMENTS AND THIS IS ONE OF THEM . IT'S REALLY SEEN A 72% GROWTH WHICH IS A STAGGERING NUMBER AND CERTAINLY A FUNNEL TO GO INTO THE AMATEUR GOLFERS. THE THING IS , YOU KNOW, A LOT OF THESE FOLKS , THE GOLF INDUSTRY IS GOING TO HAVE TO DO A LITTLE BETTER JOB OF BEING COOL AND NOT QUIETING DOWN RADIOS ON THE GREEN. SENTIMENTS ON GOLF DRESS CODE, YOU CAN KIND OF SEE THE COACH , BILL BELICHICK, JOHN DALY , OTHERS IN THE PIONEER GOLF , BILL MURRAY, GO TO THE

[00:45:02]

WE MENTIONED THE GOLF PRODUCT REINVESTMENT, THAT IS VERY IMPORTANT. CHARITABLE IMPACT , RIGHT DOWN THE ROAD , YOU KNOW, HUGE CHARITABLE IMPACT . PLAYERS ARE NO DIFFERENT. NEXT.

WE MUST NOT FORGET GOAL HARBOUR, MAGNOLIA, YOUR GRASSROOTS GOLF COURSES . HOW MANY TIMES DO THEY COME AND GIVE GIFT CERTIFICATES TO FUNDRAISERS AND SO FORTH? THEY PLAY A BIG PART, TOO. THEN, YOUR EYES WILL CROSS, YOU CAN SEE THIS IN YOUR NOTES, FOCUS ON THE GREEN. THAT'S THE MOST RECENT AND IT'S ALMOST 60% PLUS STRIKE RATE RIGHT DOWN THE LINE . THOSE ARE ALL GOOD THINGS. THEN THE GOLF DEMAND MARKET , WE ARE SAYING CHANGES ON THAT , AS OUR AIRPORTS, REGIONAL AIRPORT , YOU CAN'T REALLY GO TWO WEEKS WITHOUT HEARING AN ANNOUNCEMENT , NONSTOP FLIGHTS FROM SAN DIEGO , THERE WAS VERMONT, THERE WAS MAINE, THE OTHER DAY.

OBVIOUSLY, WE PAY ATTENTION TO THAT. GOLFERS TEND TO FLY, SO WE PROBABLY PAY MORE ATTENTION THAN MOST IN THE REGION TO THE FLY MARKET. I WILL COVER THIS, BUT THAT'S JUST HELPING US TO MEASURE THE OUT-OF-TOWN GOLFER VERSUS NONRESIDENT , WE ARE HAPPY TO SIT DOWN WITH ANY OF YOU TO TAKE YOU FOR A SPIN ON THAT , BUT THE USE OF CELL PHONE TECHNOLOGY TO TRACK OUT OF MARKET. ONLINE SEARCHES ARE UP , AND THEN, HOW THE GOLF TRAVELER TRAVELS AND MAKES THE DECISIONS AND YOU MIGHT THINK OH, WE DON'T HAVE A GOLF RESORT, WELL, YOU'VE GOT GREAT GOLF PRODUCT HERE IN CLAY COUNTY AND SURROUNDING. IT TOOK ME 15 MINUTES FROM SOUTHAMPTON ON MY WAY IN TO GET TO THIS BUILDING IN FRONT OF THIS MICROPHONE, SO IT'S NOT JUST COURSES IN CLAY COUNTY, THE MAJORITY GOLFERS ARE STAYING AT SELECT SERVICE HOTELS . NEXT , AND THAT'S IT.

I PROBABLY TALKED TOO MUCH . >> NO, IT'S GOOD TO CATCH UP , ESPECIALLY FOR SOME OF OUR MEMBERS WHO HAVEN'T SEEN YOU BEFORE OR HEARD YOU PRESENT. DOES ANYBODY HAVE ANY QUESTIONS IN TERMS OF GOLF? I APPRECIATE THE KRAMER CLIP , BECAUSE GOLF IS ONE OF THOSE LOVE-HATE RELATIONSHIP SPORTS , YOU HAVE TO HIT STRAIGHT AND TRUE OFF THE TEE, I LOVE THIS GAME, AND THEN YOU MISSED A 10 FOOT PUTT AND YOU HATE THE GAME. SO, WE ARE GOING AFTER SOME NCAA TOURNAMENTS, IS THAT SOMETHING YOU CAN HELP US WITH IN TERMS OF HEALTH OR SOMETHING IN TERMS OF DATA THAT WE CAN WALK IN OR WHATEVER?

>> 100%. WE ARE THERE TO SUPPORT . ELAINE AND ALAN AND I TALK FREQUENTLY. WE WENT OUT AND JOINED LANE ON THE MINOR LEAGUE TOURNAMENT THAT WAS JUST HERE AND WE WORKED TOGETHER ON GOLF WEEK MEDIA AND YOUTH TOURNAMENTS BEFORE, SO 100%.

YES. KIMBERLY, MAKE SURE THAT WE STRATEGIZE.

>> THANK YOU, APPRECIATE IT. LAST CHANCE, ANY QUESTIONS?

[4.  Tourism Team Update (K. Morgan)]

>> ALL RIGHT, WE'RE MOVING ON TO NUMBER FOUR, THE TOURISM

TEAM UPDATE. >> I THINK WE ARE BETTER, NOW, THANK YOU. KIND OF, ECHOING WHAT ALAN AND DAVE BOTH SAID , WE ARE HAVING THE STORES AND DEPARTMENT UPDATE, BUT WE CAN'T DO WHAT WE DO WITHOUT OUR LOCAL BUSINESSES SUPPORTING US. THEY REALLY, REALLY ROSE TO THE OCCASION FOR USA CYCLING , RESTAURANTS WERE INVOLVED, THE COURTYARD GAVE US ROOMS

[00:50:02]

[00:55:08]

THAT'S THE MOST RECENT WE CAN GET. YES. THE SPENDING, IF THE POPULATION WE EVER TALK ABOUT THOSE NUMBERS IN COMPARISON BECAUSE, IT'S UNFAIR THAT THIS GOES DOWN BECAUSE THE POPULATION IS GROWING SO QUICKLY. SO IT'S GOOD THAT WE CAN SEE THOSE TAX SAVINGS AND ONE OF THE BIG THINGS THE COUNTY HAS DONE IS IMPLEMENTED A NEW STRATEGIC PLAN AND THE STRATEGIC PLAN COVERS FIVE DIFFERENT AREAS AND THEY FOCUS ON COMMUNITY HEALTH AND SAFETY, ECONOMIC AND COMMUNITY DEVELOPMENT, GOOD GOVERNANCE, INFRASTRUCTURE AND QUALITY AND BALANCED LIFE. THOSE ARE THE FIVE AREAS. WHEN YOU GO INTO THE SPECIFICS, EVERY DEPARTMENT IN THE COUNTY HAS GOALS THAT FALL UNDER ONE OF THOSE AREAS . OUR GOAL FROM THE TOURISM PERSPECTIVE FALLS UNDER THE ECONOMIC AND COMMUNITY DEVELOPMENT . GO AHEAD INTO THE NEXT SLIDE, PLEASE. THAT AREA IS REALLY THE PRIORITIES TO ADVANCE COMMUNITY DEVELOPMENT BY MAKING CLAY COUNTY MORE ATTRACTIVE, ECONOMICALLY STRONGER, SOCIALLY DIVERSE, AND RESILIENT WHILE MAINTAINING THE CHARACTER OF THE COUNTY AND PROTECTING THE NATURAL ENVIRONMENT. THAT'S EVERYTHING THAT TOURISM DOES.

SO, ONE OF THE GOALS IS TO ENHANCE OUR TOURISM ECONOMY AND TO ATTRACT A VARIETY OF QUALITY DINING AND ENTERTAINMENT , SO THAT THE STRATEGY THAT COMES STRAIGHT FROM OUR STRATEGIC PLAN AND THE ACTUAL MEASURABLE GOAL THAT WE ARE ACCOMPLISHING OVER THE NEXT FIVE YEARS IS TO BRING 20 NEW MULTI-DAY EVENT TO THE COUNTY , GENERATING OVERNIGHT STAYS. WE ARE ALREADY ALL ON OUR WAY. WHAT WE ARE GOING TO DO IS ACTUALLY GIVE YOU THESE NUMBERS IN OUR PRESENTATION, EVERY TDC MEETING, SO THAT WE CAN BE ACCOUNTABLE NOT ONLY TO THE TOURISM STRATEGIC PLAN, BUT THE COUNTY STRATEGIC PLAN , AS THEY GO HAND IN HAND, AND YOU'LL SEE THAT WE'VE ALREADY HAD ONE ACTUALIZED , AND BECAUSE WE DID THIS, BEFORE THE MINOR-LEAGUE GOLF TOUR , THAT HAPPENED LAST WEEK. WE ARE ALREADY LOOKING GOOD FOR REACHING THAT GOAL AND OF COURSE, WE CAN EXPAND IT . LIKE EVERY STRATEGIC PLAN, YOU REVIEW THAT ANNUALLY AND WE HAVE TO MAKE THAT GOAL BIGGER.

THE OTHER THING THAT I DO WANT US TO BE MINDFUL OF IS EVEN THOUGH WE HAVE THE SPORTS COMPLEX AND THE ADVENTURE PARK, THE FAIRGROUNDS IS BOOKED , PRIMARILY, EVERY WEEKEND.

FROM A CAPACITY PERSPECTIVE, ONCE WE HAVE REGULAR CUSTOMERS AT THE SPORTS COMPLEX, WE'VE GOT TO FIND NEW WAYS TO HAVE EVENTS, NEW PLACES TO HAVE EVENTS, AND TO BE CREATIVE .

I WANTED TO GIVE YOU A REFRESHER ON THIS TOURISM

[01:00:02]

BRANDING WILL TAKE A LOOK AT , IN THE NEXT YEAR, TO SEE HOW WE ARE GROWING TO SEE HOW WE PROGRESS. DO YOU HAVE ANY

QUESTIONS? >> CAN YOU GO BACK TWO SLIDES?

SO -- >> THAT SLIDE IS A LITTLE FUNKY, THAT LONG-TERM . WE HAVE AN OPPORTUNITY TO DETERMINE WITH HOW OUR COMMUNITY GROWS AND WHAT WE WANT IT TO LOOK LIKE AND THE EVENTS THAT WE BRING AND THE QUALITY OF LIFE , EVERYTHING PLAYS INTO THAT . WE HAVE TO CONTINUE TO HAVE THOSE CONVERSATIONS ABOUT WHAT WE

WANT TO BE WHEN WE GROW UP. >> ANY OTHER QUESTIONS? OKAY.

THANK YOU. JUST REMIND ME, I THINK WE SHOULD HAVE SOMETHING FROM ECONOMIC DEVELOPMENT IN REGARDS TO --

>> I CAN TELL YOU THAT WE, THE FIRM CAME IN FOR A SITE VISIT AND THEY ARE PREPARING THE REPORT DRAFTS, NOW. WE WILL DEFINITELY HAVE THAT TO YOU HOPEFULLY BY THE NEXT MEETING .

[01:05:03]

[5.  Grant Summary (K. Morgan/ S. Lamb)]

WORKS. >> GOOD, ALL RIGHT. LET'S MOVE TO DISCUSSION UNDER NUMBER FIVE, CURRENT SUMMARY .

>> YES, SO STEPHANIE WORKED REALLY HARD ON UP DATING OUR EVENT MARKETING GRANT INFORMATION SO THAT YOU ALL CAN SEE WHERE WE ARE AT FROM A BUDGET PERSPECTIVE AND WHY THIS IS SUCH AN IMPORTANT DISCUSSION. YOU'LL SEE, ON THE TOP PART OF THE TABLE, THAT YOU HAVE AWARDED $79,000 IN GRANT FOR SPECIAL AND SIGNATURE EVENT. YOU HAVE HUNDRED AND 40,500. LET ME GIVE YOU THE BUDGET OVERVIEW SO I CAN SHOW YOU WHERE WE STARTED IN OCTOBER AND WHERE WE ARE NOW. WE STARTED THE BUDGET FOR GRANTS AT $150,000 WHICH IS A DECREASE FROM WHAT WE'VE HAD, BECAUSE WE NEEDED TO CUT SOMEWHERE IN THE BUDGET BECAUSE WE WANTED TO FOCUS MORE ON STAFF AND BEING ABLE TO SERVE THE VISITOR. WELL, WE GOT MORE GROUPS AND GROUPS WANTING GRANT DOLLARS . WE'VE INCREASED THAT BUDGET TO $300,000 , LEAVING YOU ALL $77,500 FOR THE REMAINDER OF THE YEAR, TO GIVE AWAY. WHEN I SAY THAT, YOU DON'T HAVE TO GIVE IT AWAY. NOT ALL OF IT.

YOU CAN IF YOU CHOOSE. THAT IS WHAT IS IN THE BUDGET NOW.

IT'S IN THERE. >> THAT WAS A QUESTION THAT I WAS GOING TO ASK, HAVE RECOVERED EVERYTHING THAT WE USUALLY GIVE A GRANT TO? WE CAN SURMISE WHERE WE WOULD BE IF IT'S NOT ON THE LIST ALREADY , OR IS THAT PRETTY

MUCH COVERED? >> ALL OF OUR REGULARS ARE HERE , FOR THE MOST PART. I THINK WE DON'T HAVE RIVER FOREST .

>> RIVER FOREST AND KID FEST , THAT THAT 3500 . THAT'S 3500 EAST , WITH 70 AT THIS POINT. WE DO HAVE SOME WIGGLE ROOM IF THERE ARE NEW INQUIRIES AND ANY REQUEST COME UP AND WE DON'T NECESSARILY HAVE TO USE THE 7000 . I THINK THAT IS SOMETHING TO CONSIDER AS EVENTS COME UP.

>> SO , INDUSTRY EXPECTATION IS THAT SPORTS IS A PAY TO PLAY AND HOPEFULLY YOU KNOW, YOU STAY TO PLAY. THERE IS A DUAL EFFORT, THERE. SPORTS IS HARD TO COME BY IF YOU ARE NOT WILLING TO GIVE SOMETHING FROM A DESTINATION STANDPOINT.

>> OKAY. DOES ANYBODY HAVE ANY QUESTIONS? ALL RIGHT. LET'S

[6.  TDC Meeting Minutes from 1.10.24 (M. Cella)]

>> MOTION TO APPROVE AS IS MADE

>> SECOND. >> I WILL SECOND.

>> DO WE HAVE ANY OTHER DISCUSSION? HEARING NONE, WILL CALL FOR THE VOTE. MOTION CARRIES. 7-0 AND WE MOVE ON

[7.  FY23-24 Budget (K. Morgan)]

[01:10:02]

>> I DO WANT TO POINT OUT THAT WE HAVE PROVIDED YOU A NEW BUDGET WITH ALL OF OUR PROCESSES THAT WE DO TO GET READY FOR A MEETING AND THE PROCESSES THAT ARE BUDGET HAS TO GO THROUGH FOR APPROVALS AND DIFFERENT THINGS.

>> THOSE TO TAKE WITH YOU FOR WHATEVER REASON, AND KIMBERLY

[8.  Historical Society of Penney Farms (K. Morgan)]

IT IS SO GREAT TO SEE YOU. >> I MISS YOU GUYS.

>> WE MISS YOU AS WELL, AND UNDERSTAND , YOU GOT A PROJECT

YOU ARE WORKING ON. >> YES.

>> OKAY, HERE YOU GO. PULL A DANCED A LITTLE BIT MORE. GOOD.

>> YES, AT THE HISTORICAL SOCIETY, PENNEY FARMS ARE GETTING READY TO CELEBRATE A CENTENNIAL YEAR , FIRST THERE WILL BE THE CENTENNIAL FOR THE PENNY RETIREMENT COMMUNITY IN THE FOLLOWING YEAR AND 27 WILL BE THE CENTENNIAL YEAR FOR THE TOWN OF PENNEY FARMS. SO WE THOUGHT WE HAD BETTER GET BUSY AND HAVE A NICE BROCHURE FOR THE HISTORICAL SOCIETY, WHERE A SMALL GROUP OF AROUND 40 MEMBERS, THAT $10 PER PERSON, SO WE DON'T HAVE A LOT OF CASH FLOW. WE SHOULD PROBABLY DO SOME FUNDRAISING BUT SOMEBODY SUGGESTED THAT WE ASK FOR SOME FUNDING TO HELP PUBLISH THE BROCHURE, AND OF COURSE YOU KNOW THAT. THAT WHOLE COMMUNITY, AS PART OF THAT, THEY DESIGNED THE BROCHURE, I GOT SOME COPIES, IF YOU PUT THEM OUT, THERE ARE PROBABLY SIX YEAR THAT YOU COULD SHARE, THE SCENIC HIGHWAY FOLKS DID A NICE BRUSH UP ON THE DESIGN THAT WE HAD, AND IT IS READY TO PRINT. I GOT A QUOTE TO PRINT 5000, IF WE GOT THE UV PROTECTION, THERE'S NOT DOOR DISPLAY THERE, THE BROCHURES, FOR PEOPLE PASSING BY THE MUSEUM HAPPENS TO BE CLOSED AND THEY WANT TO BE SURE, THE UV PROTECTION WOULD BE IMPORTANT BUT WITHOUT THE PROTECTION, THE QUOTE THAT I'VE GOTTEN, I AM GOTTEN THE REQUISITE THREE QUOTES BUT I'M WORKING ON IT, IS GOING TO BE ABOUT $1000 WITHOUT UV PROTECTION FOR 5000

[01:15:02]

SO WE INVITE YOU TO COME BY AND TAKE A LOOK AT THE DISPLAYS, AND WE ARE GROWING IN MANY WAYS. AND I DON'T KNOW -- INFECT EVERY TIME I DO SOMETHING I LEARNED A LITTLE BIT. THE PENNY DEVELOPMENT KIND OF RAN ON HARD TIMES AFTER THE DEPRESSION BUT FOR MOST AREAS IT CAME AFTER THAT AND TOOK UP THE APPLICATION PROCESS, AND I THOUGHT IT WAS SO INTERESTING, I PUT IT ON ONE PAGE, NOT AS RIGID BUT STILL LOOKING FOR GOOD FOLKS THAT WANTED TO COME IN AND EVENTUALLY OWN A HOMESTEAD. SO AFTER THAT, OF COURSE YOU MAY BE FAMILIAR WITH THE WHOLE THING, HE GOES ON FROM THERE AND IT'S JUST VERY INTERESTING, I WAS HOPING THAT WE COULD TALK TO YOU ALL ABOUT FUNDING THE PRINTING FOR THAT ONE, AND ON THE AGENDA I KNEW IT ONLY SAYS PENNY BUT WE HAVE ANOTHER HISTORICAL SOCIETY IN THE COUNTY, IS IT OKAY IF I GO TO THAT, AND YOU BROCHURE FOR THE CLAY COUNTY HISTORICAL SOCIETY IN THE WORK, THE PRICING IS THE SAME, THE DESIGN WORK HAS NOT BEEN PROFESSIONALIZED, IT IS OFF OF MY PC AND I WILL LET YOU HAVE SOME COPIES OF THAT ONE. I DIDN'T KNOW IF I WAS GOING TO GET TO TALK ABOUT THAT BUT I DID MAKE AS MANY COPIES. ANYWAY, BOTH OF THESE THE APPLICATION, CLAY COUNTY - HISTORICAL SOCIETY, A WHOPPING $15 PER YEAR. SO AGAIN, WE ONLY HAVE AROUND 47 MEMBERS I THINK IT IS RIGHT NOW, SO NOT A LOT OF CASH FLOW IN THE COUNTY, SO THE MUSEUM RIGHT THERE HISTORIC TRIANGLE, WE'VE BEEN TRYING TO RESOLVE SOME REPAIR ISSUES WITH THE OWNERSHIP AND MAINTENANCE OF THE CABOOSE, BUT WE ARE THERE IN EFFECT WE HAVE COMING UP BEFORE THE END OF THE MONTH.

THE TOURS WILL BE FOR AN ADULT GROUP FOR MANDARIN, A HOMESCHOOL GROUP AND A CLAY COUNTY SCHOOL GROUP. THE REGULAR TOURS THAT WE ALL SHOW UP FOR, THEY SEEM TO BE A BIG HIT, ESPECIALLY KIDS THAT GET IN THE CABOOSE, AND IT IS A FUN TIME, WE DO WORK HARD FOR THE COUNTY AND WE APPRECIATE ANY FINANCIAL SUPPORT YOU COULD OFFER US TO GET A BROCHURE PRINTED FOR THE CLAY COUNTY HISTORICAL SOCIETY, THE CENTERFOLD, ON THIS SIDE IT TALKS ABOUT THE HISTORICAL TRIANGLE, WE ARE PROMOTING EVERYTHING THAT IS IN THE HISTORIC TRIANGLE THERE BETWEEN THERE AND WANT STREET.

IF YOU HAVE ANY QUESTIONS I WILL BE GLAD TO HELP YOU. WE

THREW IT. -- WEED THROUGH IT. >> HE DID A PRETTY GOOD JOB

CONSIDERING THAT CAME OFF. >> THAT'S WHAT HAPPENS WHEN YOU GET RETIRED, YOUR BOARD AND YOU DON'T WATCH TV.

] >> DO LAYOUT BROCHURES FOR THE HISTORICAL SOCIETY, SURE.

DISTRIBUTE THOSE FOR THE HISTORICAL SOCIETY IN ADDITION TO THE MUSEUM LOCATION ITSELF?

>> FOR BOTH OF THE BROCHURES, WE HAVE GIVEN MS. MORGAN PLENTY TO HAND OUT THAT SHE WOULD HAVE GOT A BAGGIE OR WHATEVER SHE PUTS TOGETHER, THAT SHE WANTS TO FILL. WE DON'T HAVE AN OUTDOOR DISPLAY AT THIS TIME, WHICH IS SOMETHING THAT WE NEED TO WORK ON AT THE HISTORIC TRIANGLE, SO THE PEOPLE ARE THERE WERE NOT THERE, THE -- UV

[01:20:06]

>> OKAY. ANY QUESTIONS FOR PAT ?

>> IS TO HAVE A COMMENT, IF MY FACE LOOKS FAMILIAR, I RECENTLY JOINED A COUPLE MONTHS AGO, WHOLE FAMILY, AND

MY SON >> THAT'S RIGHT, YOU WERE IN

THE BACK ROW YES >> TO ME I JUST WANT TO PUT IN AND PUT, EXTREMELY IMPORTANT ON WHAT EXISTS, YOU KNOW BETTER THAN ME, PENNEY FARMS AND MIDDLEBURG HISTORICAL SOCIETY IN ORANGEBURG AND THE ONE I JOINED HOCKLEY COUNTY, RIGHT, SO HOW DOES THE STRUCTURE WORK AND HOW DO WE SUPPORT ALL FOR THE GOOD AND IT REALLY IS ABOUT EXPOSURE AND YOU DO A GREAT JOB ON FACEBOOK TO GET THE EXPOSURE OF PEOPLE COMING, BUT IT'S KIND OF A PASSION OF MINE PERSONALLY, AND I THINK SOMEHOW WE NEED TO ABOUT THIS, THERE'S A LOT OF TOURS COMING ON SUNDAYS. THERE ARE SCHOOLS AND THIS IS THEIR FIELD TRIP, LITERALLY CHECK MARKED ON THE FIELD TRIP IS COMING TO THE HISTORICAL TRIANGLE, SO TO ME THIS IS TOURISM, WHAT MAKES IT DIFFERENT, I DON'T KNOW HOW IT FALLS WORK FALLS, WE MOVED TO THE FEET FUTURE FOR THIS, AND DOES IT START WITH THE MAIN ONE. JUST A THOUGHT IN MY OPINION

>> NOT EASTER SUNDAY NOW BUT EVERY OTHER SUNDAY UNLESS CHRISTMAS FALLS ON A SUNDAY FROM 2:00 INTO 5:00 EVERY

WEEKEND. >> WE NEED MORE VOLUNTEERS, WE CAN POTENTIALLY OPEN UP MORE, WHEN WE GET THEM, A FRIDAY EVENING, THE GAZEBO THEY HAD BUILT ON THE CAMPUS IN THE COURTYARD, DOINGS -- NOT ON FOOD TRUCK FRIDAY BUT ON ANOTHER FRIDAY NIGHT, HAVING A FRIDAY NIGHT AT THE MUSEUM EVENT WHEN WE COULD BRING SOME LIVE ENTERTAINMENT , AND STEVE IS THE PRESIDENT NOW, HE IS A MUSICIAN, HE'S VERY EXCITED ABOUT THE POTENTIAL FOR THAT, SO HOPEFULLY IT WILL BE SOMETHING WE WILL BE ABLE TO GROW AS ONE OF THE GOALS FOR 2024. AND I UNDERSTAND EXACTLY WHAT YOU'RE SAYING, LAYING THE GROUNDWORK FOR THAT, WE UNDERSTAND THAT THERE ARE NUMBER OF OTHER HISTORICAL SOCIETIES, MIDDLEBURG, CLAY COUNTY HISTORICAL SOCIETY AND WHO AM I FORGETTING, PENNEY FARMS OF COURSE. ONE BROCHURE, BY THE TIME YOU PUT IT THERE, THE MISSION ON THERE, IT IS UP TO YOU ALL TO MAKE IT SO THAT IT IS EDITABLE AND AVAILABLE. AND THROUGH THE OFFICE, AND AND ANY OBJECTION, I DON'T KNOW HOW THE OTHER GROUPS WOULD FEEL ABOUT IT, AND I THINK THE BOARD HAS DECIDED THAT. IS THE ROUTE WE ARE GOING TO GO, AND ONE OF HER OWN FOR THE HISTORICAL SOCIETY AND ONE OF HER OWN FOR THE HISTORICAL SOCIETY AT THE FARMS, BECAUSE OF THE CENTENNIAL EVENTS, AND INDEPENDENTLY

>> KIM, THANK YOU FOR STICKING UP, KIND OF HELP ME OUT, I APPRECIATE IT. AND DO WE HAVE ANY TOURIST DATA TO BACK IT UP, OR TO KNOW WHAT IS HAPPENING THERE?

>> WHEN WE HAD A HISTORY PASSPORT, AND SIGNIFICANT ENGAGEMENT WITH THAT. SO IT IS NOT A MATTER OF TWO PEOPLE GO TO THOSE PLACES, OF COURSE THEY DO. IT'S JUST A MATTER OF WHAT STORIES ARE WE TELLING, AND WHAT IS THE VALUE TO SOMEONE WHO DOESN'T KNOW, WHO IS NOT FROM HERE, WHAT IS THE VALUE, WHY SHOULD THEY COME AND SEE THE PENNEY FARMS

[01:25:01]

VIDEO AND AUDIO, AND WE CAN ACTUALLY -- I GET CREDIT, AND WITH EACH OF THE MUSEUMS, AND COLLECTIVELY NOW, AND ACTUALLY HAPPENING. THE HISTORIC ROUNDTABLE AND THE BRAINSTORMING. CREATING OPPORTUNITIES, FOR PEOPLE TO KNOW ABOUT THE MUSEUMS AND ATTRACTIONS. THE TIMING IS RIGHT AND THE MARKETING PERSPECTIVE, EVERYBODY'S ENGAGED. AND WE HAVEN'T HAD BEFORE. AND EXCITING TO SEE, AND PROBABLY PART OF THAT, AND THAT RULE, AND WE CAN MAKE IT SO THAT YOU DON'T HAVE TO DO YOUR OWN PEACE. IN A UNIQUE WAY, A DIFFERENT CARD OR A BROCHURE, WITH A TEAR OFF.

IT CAN BE THE MAILER, WE WANT TO SIT DOWN AND TALK WITH YOU ABOUT GOALS AND WHAT EACH MUSEUM DEFINITELY WANTS TO ACCOMPLISH. BUT I THINK THERE IS A WAY THAT WE COULD PACKAGE EVERYTHING TOGETHER IN A CLAY COUNTY HISTORY GUIDE. ON EACH INDIVIDUAL MUSEUM AND KIMBERLY, THE MARKETING LINE

ITEM >> THE WOULD COME OUT OF THE GRANT PROPOSAL MONIES. VERY SIMILAR TO THAT. AND TO PENNEY FARMS TO DO THE MUSEUM. AND AND THE BROCHURES TO TAKE OVER THERE. THE QR CODE. AND THE INFORMATION CAN GET OUT, AND SETTING UP SOME MONEY. AND LOGON. THE FACEBOOK PAGE OR WHATEVER. IS ONLY QUESTION I HAVE.

>>> FIGURE OUT SOMETHING -- THEY THINK THEY NEED A HANDOUT , SO WHEN PEOPLE LEAVE, THEY HAVE SOMETHING THEY CAN PASS ON.

>> BUT I THINK THAT THERE IS A WAY THAT WE CAN DO BOTH, SO THAT EACH MUSEUM HAS WHAT THEY NEED INDIVIDUALLY AND THEN COLLECTIVELY, WE HAVE -- YEAH. EIGHT UNIQUELY DOWNED RED CARD SIZE -- BUT I ALSO NOTE THAT THERE ARE STILL SOME PEOPLE WHO LIKE TO HAVE PAPERWORK POINT SO, WE'VE KIND OF GOT TO FIND A WAY TO DO BOTH, AND WE WANT TO -- I MEAN, IF WE DO THIS, WE WANT TO MAKE SURE THAT IT IS NOT TOURISM COMING IN AND JUST A MARKETING THE MUSEUMS. WE WANT

[01:30:03]

>> I JUST WANTED TO ADD, I WANTED TO THINK PAT FOR YOUR INVOLVEMENT IN THE HISTORICAL ASSOCIATION AND ALL OF THE VOLUNTEERS AS WELL, TOO, BECAUSE I DO THINK THAT IS VERY

IMPORTANT. >> I WILL PASS THAT ALONG.

>> ABSOLUTELY, I KNOW THAT THESE ARE NO SMALL COMMUNITY COMMITMENTS THAT YOU ARE MAKING, SO WE DO APPRECIATE THAT, BUT I DID AGREE AS WELL, THE FIRST THING I SAW IS IT'S A SIGNIFICANT INVESTMENT, AND WHEN YOU TALK ABOUT , YOU KNOW, 5000 OF THESE, IT IS ESSENTIALLY 5000 IMPRESSIONS AND I CAN THINK OF LESS EXPENSIVE WAYS TO MAKE 5000

IMPRESSIONS THESE DAYS. >> IT COMES TO ABOUT $.20

APIECE. >> EXACTLY. SO, THAT'S WHAT I WAS WONDERING, TOO. WHILE I DO UNDERSTAND, COULD THIS BE A SIGN AT EACH LOCATION WITH A DIGITAL TAKE AWAY? EVEN FROM THE DONATION STANDPOINT, THERE ARE SO MANY EASY WAYS NOW TO MAKE A DONATION STRAIGHT FROM YOUR WALLET, WHICH NOW IS THIS THING. AND EVERYTHING. BUT THE NEED FOR BOTH AND I DEFINITELY UNDERSTAND, BUT THE FIRST THING I DID SEE IS A SIGNIFICANT INVESTMENT AND I WAS JUST WONDERING WHERE THE DOLLARS COULD BE USED TO MAXIMIZE THOSE IMPRESSIONS AND DONATIONS AND ENGAGEMENT. BUT I DO THINK THAT THESE HISTORICAL TOURS ARE SO IMPORTANT. I THINK ALSO LEVERAGING SOME OF THESE , YOU KNOW, WE HAVE SEEN IT BEFORE, TOO, BUT WHAT IS IT? THE STUFF TO DO IN JACKSONVILLE AND THINGS LIKE THAT, SOME OF THOSE DIFFERENT SOCIAL MEDIA THINGS, BUT THE MOM GROUPS AND THE KIDS GROUPS THAT ARE THROUGH FACEBOOK ARE SO GOOD FOR ACTIVITIES LIKE THIS AS WELL. AND I THINK UTILIZING THOSE CHANNELS AT THE SAME TIME WILL PROBABLY EXPONENTIALLY INCREASE THE IMPRESSIONS THAT YOU ARE GOING TO MAKE IN GETTING THIS

INFORMATION OUT THERE. >> I THINK THE VALUE OF SOMETHING LIKE THIS IS MORE SO THAN THE ACTUAL PRINTING ON THE PAPER. YOU KNOW, THERE WAS AN ARTICLE TODAY, AN ITEM ON FACEBOOK WHERE YOU PRINTED THIS UP AND IT IS AVAILABLE. I THINK THAT IS EVEN MORE SO THAN THE ACTUAL BROCHURE ITSELF.

YOU KNOW, SINCE WE DON'T REALLY HAVE SOMETHING SET UP TO DO THAT AT THIS POINT, YOU WILL NOTICE KIM AND HER BAND OF WARRIORS HAVE MORE THAN ENOUGH TO DO. MAYBE WE GO AHEAD AND SAY LET'S GET THESE DONE AND MOVE TOWARDS THAT GOAL OF DOING SOMEHOW IN AN MORE EFFICIENT WAY, RATHER THAN INDISCERNIBLE ] BEFORE WE GET SOMETHING SET UP AND READY TO GO. YOU SAID THAT HE WANTED 5000.

>> WE DON'T HAVE TO HAVE 5000, I JUST GOT A QUOTE FOR THAT BECAUSE THIS VOLUME GOES -- THAT IS THE CHEAPEST -- THE LOWER VOLUME PER EACH IT COMES TO. AND I JUST KIND OF WENT WITH 5000 BECAUSE THAT WAS COMMON. AND WE COULD DO 2000.

WE WANTED TO MAKE SURE WE HAD ENOUGH TO SHARE WITH THE TORTOISE DEPARTMENT AND STILL HAVE ENOUGH TO PUT OUT IN THE KIOSK AND TO PASS OUT FOR THE TWO PENNY FARM CENTENNIAL EVENTS THAT ARE COMING UP. SO, YOU KNOW, WHATEVER YOU PLEASURE, WE COULD GET MORE QUOTES, THAT WAS JUST ONE I GOT QUICKLY. BECAUSE I JUST NEEDED TO TELL YOU SOMETHING TODAY.

THERE MAY BE A BETTER, MORE AFFORDABLE PRINTER.

>> HOW MANY VISITORS? >> WE DID DO THAT ONE, THAT IS SOMEBODY IN CLAY COUNTY THAT IS DOING THAT WORK. EXCUSE ME?

>> HOW MANY VISITORS PER YEAR AND HOW MANY BAILOUTS DO YOU

DO? ANY IDEA? >> WE USE -- WE USE NOW CHAMP NEWSLETTER MAIL OUTS. AND I GIVE PERMISSION OF COURSE, BECAUSE YOU ARE NOT SUPPOSED TO NOW CHAMP ANYBODY WHO DOESN'T GIVE YOU PERMISSION, SO I HAVE GOT ABOUT 230 SOME ODD MAIL CHIMP -- I DIDN'T EVEN TELL YOU THIS. WE ARE GOING TO EVERY OTHER MONTH, BUT WE HAVE SIX TO SEVEN PRESENTERS ,

[01:35:01]

>> YEAH, I JUST THINK YOU ARE RIGHT, WE HAVE GOT TO THINK OF THIS AND THE BANDWIDTH, BUT TO ME, I LOOK AT IT AS IT IS SUCH AN IMPORTANT PART OF WHAT MAKES US UNIQUE, RIGHT? AND HOW DO WE MAKE THAT INTO MORE TOURISM? IT IS ALL VOLUNTEERS DOING THIS. IT IS NOT A LOT OF YOUNGER PEOPLE THINKING ABOUT IT, THEY ARE WORKING HARD. SO, TO ANSWER YOU ON HOW MANY PEOPLE, IT IS HARD THERE ARE PEOPLE COMING THROUGH. YOU KNOW IT, YOU SEE THEM COMING REGIONALLY. I THINK IT IS REGIONALLY, RIGHT? ARE THEY STAYING OVERNIGHT? HOW DO WE MAKE THIS INTO A PACKAGE? HOW DO YOU DO THAT? I THINK THE BIGGER PICTURE IS THESE ARE UNIQUELY SPECIAL PLACES, BUILDINGS THAT ARE AMAZING, SO HOW DO WE GET AND MAKE AT WHAT IS UNIQUELY US? BECAUSE IT IS JUST A SMALL, LITTLE ENGINE AND IT IS AMAZING , NOT ONLY THE MUSEUMS ARE PRETTY AWESOME, AND THE FACT THAT, I MEAN, EVERYBODY WANTS TO COME TO THE OLD JAIL CELL, RIGHT? KIDS WANT TO COME TO THAT. BUT IT IS NOT ONLY WE'VE GOT TO SAVE THESE MUSEUMS, WE'VE GOT TO SAY WHAT'S IN THEM, BECAUSE THAT'S WHAT MAKES US UNIQUE.

AND HOW DO WE GET THE YOUNGER GENERATIONS INVOLVED SO THAT IT KEEPS WORKING FOR US? BECAUSE THEY DO HAVE SUCH A GREAT -- AND I LOVE THE IDEA OF WHERE THEY'RE GOING WITH THIS, I THINK IT IS NEAT. THEY HAVE THAT SPACE AND EVERYTHING GOING ON OUT THERE THAT THEY ARE TRYING TO COME UP WITH SOMETHING, EVENTS OUT THERE. AGAIN, LIKE THEY ALREADY DO DURING OCTOBER. BUT THAT IS KIND OF, I KNOW, DIFFERENT AREAS. BUT IT ALL GOES TOGETHER.

>> NO, WE HAVE THE MUSEUM OPEN FOR THAT.

>> RIGHT. JUST AN OPPORTUNITY THAT WE'VE GOT TO LOOK INTO.

THE VETERANS MEMORIAL COMING UP LATER IN THE MONTH. AND WE HAVE -- ONE OF OUR GOALS -- WE HAVE A WHOLE LOT OF LIVING , ORAL HISTORIES THAT WERE DONE -- WELL, I WAS INVOLVED, BUT I WAS STILL WORKING. SO, SOME OF THE PEOPLE THAT RECORDED THOSE ARE GONE. BUT SOME OF THEM ARE ON VHS TAPES AND CASSETTE TAPES.

AND OUR GOAL THIS SUMMER IS TO GET HIGH SCHOOL STUDENTS MAY BE INVOLVED IN HELPING US GET SOME OF THAT CONVERTED TO ELECTRONIC FORMATS. WE DON'T KNOW HOW WE ARE GOING TO DO THAT, BUT ONE OF THE THINGS WE WANT TO TRY TO DO IS WHERE THOSE THINGS ARE READILY AVAILABLE AND EASY TO ACCESS.

AND JUST -- I WAS THINKING ABOUT ANNIE, WE HAVE SO MANY PEOPLE WHO ARE NOT LOCAL PEOPLE COMING THROUGH THEIR ON THE HIGHWAY , BECAUSE THEY ARE VISITING THEIR RELATIVES WHO LIVE AT PENNY RETIREMENT COMMUNITY. SO, THEY HAVE A FARTHER REACH, THAT MUSEUM , FOR OUT-OF-TOWNERS. BUT THERE ARE PEOPLE THAT ARE PROBABLY THERE IN THE AREA ANYWAY. SO, KIM KNOWS ABOUT THE SPINOFF AND THE WAY THINGS CAN ACTUALLY MULTIPLY FROM HAVING SOME THINGS FOR PEOPLE TO DO WHILE

THEY ARE IN TOWN. >> YET.

>> I GUESS I WAS JUST TRYING TO DETERMINE WHAT THE NEED WAS. IF IT WAS 2500 OF THESE OR 5000 OF THEM TO GO THROUGH THE NEXT YEAR, AND KIMBERLY AND HER TEAM CAN DO THEIR MAGIC.

>> DO YOU HAVE ANYBODY THAT YOU'VE BEEN WORKING WITH THAT YOU THINK WILL GET US A PRICE THAT IS EQUAL TO OR BETTER THAN WHAT IS PUT IN FRONT OF US TODAY?

>> YEAH, I WOULD SAY IF WE COULD DO -- HOW MANY DO YOU

WANT? >> THE REASON I CAME UP WITH 5000, BECAUSE I NEED IT FOR AT LEAST TWO YEARS TO COVER THE CENTENNIAL EVENTS IN 2026 AND 2027 AT PENNY. THE ONES -- THEN I WILL HAVE TO CHANGE IT BECAUSE IT WILL BE PAST HISTORY IN 2028. THE ONE FOR THE CLAY COUNTY HISTORICAL

[01:40:05]

>> SO, WHAT IF WE COMPROMISED? BECAUSE WE WON'T WORK ON SOMETHING THAT WILL BE MORE LONG-TERM AND MORE DESIGNATION DRIVEN. WHAT IF WE DID 1500 FOR BOTH? 1500 QUANTITY.

>> THAT'S A LOT. >> AND I AM GUESSING WE CAN PROBABLY GET THAT FOR LIKE $3500. LET'S IF THEY COME ALREADY DESIGNED, IT IS JUST THE PRINTING.

>> YOUR COST GOES UP WHEN YOUR VOLUME COMES DOWN. SO, THAT'S WHY I SAID IT WOULD BE $1000 FOR 5000? YEAH.

>> SHE SAID IT WAS $.26 A BROCHURE.

>> MINE WORKS OUT TO -- DEPENDING ON IF YOU GET THE UV, IT IS AROUND $.21 OR $.26 WITH THE UV PROTECTION.

>> FOR THE UV PROTECTION, TOO, HOW LONG DO THESE THINGS NEED TO -- NEED TO LAST WHILE BEING HANDLED? BECAUSE THE UV IS LIKE VIRTUALLY LIKE LAMINATING ALMOST POINT IN QUALITY. AND BECAUSE WE GET ASKED ALL THE TIME. SOMETIMES WE WILL DO IT WITH OUR LITTLE PUNCH CARDS FOR SPRING PARK COFFEE BECAUSE WE NEED PEOPLE TO HANG ONTO THEM FOR 10 PUNCHES, BUT FOR SOMETHING LIKE THIS, IF IT IS NOT BEING KEPT, I GUESS, OUTDOORS, THEN OTHER THAN THAT, I THINK THIS IS GOING TO

LAST LONG ENOUGH. >> AND WE DON'T HAVE TO PUT ALL OF THEM OUTDOORS ALL AT ONCE, WE CAN PULL THEM IN WHEN THEY START TO FADE A LITTLE BIT, NOT PUT SO MANY OUT AT THE SAME TIME. THAT'S A PRETTY BIG INCREASE USUALLY IN THE COST

AS WELL. >> YEAH, IT WAS $500 MORE FOR

THE UV ON THE 5000. >> WELL, WHEN ARE WE -- DO

YOU HAVE SOMETHING, KIM? >> NO, I'M JUST DOING SOME QUICK MATH. EVEN IF WE DOUBLE THE COST PER -- SO, IT IS $.50 PER PIECE TIMES 1500, THAT IS $750. SO, I MEAN, IF WE DO MORE -- IF WE HAVE A MAX OF 3500 FOR BOTH, WE SHOULD BE ABLE TO DO IT, AS LONG AS WE HAVE THE ARTWORK. I WOULD THINK THAT IT WOULD BE MORE THAN THAT. I WOULD SAY IF WE

CAN DO IT UP TO -- >> THAT'S FINE IF YOU THINK THAT IS GOING TO GET US ENOUGH. WE NEED ENOUGH FOR A COUPLE YEARS WORTH. IN TERMS OF THE TOTAL DOLLAR AMOUNT. THEN YOU CAN HELP HER PRICE. MY SUGGESTION IS 2000, RIGHT? YOU CAN WORK YOUR WAY TO SEE HOW MANY THEY NEED FROM THE FARMS AND HOW MANY THEY NEED FOR THE PERMANENT PLAY, AND WE WILL BE ABLE TO WORK OUR WAY TOWARDS SOMETHING MORE PERMANENT FOR EVERYBODY, INCLUDING THE OTHER TWO GROUPS. THE ONLY THING I SEE IS THAT YOU ARE LOOKING AT MAYBE REFINING THAT ONE A LITTLE BIT, AND THE OTHER ONE LOOKS GOOD. THE ONLY THING WE WOULD HAVE TO DO IS MAKE SURE THAT CLAY COUNTY TOURISM IS

NOTED SOMEWHERE ON THE FLYER. >> THE PRODUCTION FOR THE ONE FOR PENNY FARMS, THEY ARE HOLDING THAT FINAL PROOF UP FOR ME UNTIL I COULD GET THE RIGHT WORDING , IF Y'ALL DO APPROVE IT, KIM CAN TELL ME WHAT I SHOULD PUT ON THEM. THE SCENIC HIGHWAY, PEOPLE THAT DESIGN IT, YES.

>> THEY DID A NICE JOB. DOES THAT WORK FOR YOU? THE 2000?

>> THANK YOU. >> CAN WE GET A MOTION THEN AND

GET THAT PASSED? >> A MOTION TO APPROVE.

>> SECOND? ALL IN FAVOR, PLEASE SEE AYE. OPPOSED? MOTION CARRIES. THANK YOU, PAT. PAT, DO YOU NEED THESE BACK? WE WILL SAVE THESE FOR CHRISTINE, SHE WILL NEED TO ENTER THEM IN THE RECORD. THANK YOU, PAT, FOR BRINGING THAT TO US. TELL EVERYBODY WE SAID HELLO. ALL RIGHT, LET'S

[9.  Lacrosse Tournament TDC Grant Request (K. Morgan/ S. Lamb)]

[01:45:01]

THAT IS GOING TO BE THE OPENING OF THE, THE FIRST EVENT AT THE

NEW MULTISPORT COMPLEX. >> YEAH, SO BEFORE YOU GUYS -- STEPHANIE DID A GREAT JOB, THESE WERE THE FIRST GRANTS

THAT SHE SCORED. SO, >> SHE ENDED UP WITH NUMBERS IN

THERE AND EVERYTHING. >> YEAH! SO, THE FLORIDA PREP LACROSSE SUBMITTED AN APPLICATION AND THEIR REQUEST WAS FOR $30,000. WE PUT IT THROUGH THE GRANT GUIDELINES AND GAVE IT A SCORE OF 120 OUT OF 250, I THINK , THE MOST POSSIBLE. SO, STAFF RECOMMENDS A $12,000 GRANT. THEY ARE BRINGING IN 1400 ATTENDEES . AND ESTIMATING 500 ROOMS FOR

TWO NIGHTS. >> CAN WE GET ALAN UP TO EXPLAIN A LITTLE BIT ABOUT THE EVENT? 1400 ATTENDEES POINT

>> AND THIS ISN'T A FIRST YEAR EVENT. AND THAT'S WHY WHAT THE SCORING WAS SO LOW, BECAUSE THERE IS NO HISTORY.

SO, KEEP THAT IN MIND, TOO. >> RIGHT, SO, ALAN?

>> YEAH, SO, THE REASON WE ARE LATE AND THIS IS WE WANT 100% SURE THE SPORTS COMPLEX WAS GOING TO BE OPEN, SO WE WANTED TO MAKE SURE THE COMPLEX WOULD CERTAINLY BE OPEN. SO, PART OF THIS IS WE WANTED TO PUT A BIG EVENT AT THE SPORTS COMPLEX THE FIRST WEEKEND IT IS OPEN. THE SECOND IS TOM WEST, WHO IS THE PLANNER AND OWNER OF THIS ORGANIZATION , WANTS TO BRING MORE AND MORE EVENTS, BUT GOING BACK TO SOMETHING KIMBERLY REFERENCED, THE WHOLE PAID TO PLAYTHING IN SPORTS -- LACROSSE GETS BIG MONEY TO TAKE THESE EVENTS, SO AN EVENT LIKE THIS IN ORLANDO IS PROBABLY 50,000. BUT AGAIN, THAT IS THEN AND THEY HAVE GOT PLENTY OF MONEY, THINK ABOUT MORE MONEY THAN WE HAVE HERE POINT BUT THIS WAS AN EVENT TO GET IT OFF THE GROUND, THERE ARE SOME COSTS ASSOCIATED WITH IT, AND HE WAS MOVING IT FROM ANOTHER LOCATION THAT WAS PAYING HIM THAT TO DO THIS BIG EVENT TO KICKOFF THE COMPLEX, SO THAT'S

WHY. >> AND SO, IT SAYS 1400 ATTENDEES, THAT IS ACTUAL PLAYERS, PARTICIPANTS?

>> I THINK THAT IS PLAYERS. I DON'T KNOW, I DON'T HAVE THAT IN FRONT OF ME, BUT IT'S KIDS PLAYING, SO THERE ARE GOING TO BE PARENTS AND ALL THAT KIND OF STUFF AS WELL.

>> WHERE IS HE MOVING IT FROM?

>> SO, IT HAS BEEN IN VERA BEACH THE PAST COUPLE YEARS, SO EVEN THOUGH IT IS A FIRST EVENT FOR US AND THEY ARE TWEAKING THE EVENT, HE IS WANTING TO SHOWCASE THE SPORTS COMPLEX SO THAT MORE AND MORE PEOPLE WILL BE ABLE TO SEE IT, SO WE CAN HAVE IT BECOME A LACROSSE HUB FOR OUR AREA. THE

SPORTS COMPLEX AREA. >> IT WILL BENEFIT HIM AS WELL, BECAUSE HE WILL BE ABLE TO SAY, LOOK, WE ARE PLAYING.

>> CORRECT. AND HE LIVES IN JACKSONVILLE AND THERE IS NOWHERE IN JACKSONVILLE TO DO THESE EVENTS, SO HE WANTS TO SHOWCASE CLAY COUNTY, SO WE CAN START GETTING MORE AND MORE

LACROSSE YEAR. >> I'VE GOT A QUESTION. THERE IS ONE ALREADY BOOKED , THEY ARE ADVERTISING THE CHRISTMAS CLASH. IS THAT THE SAME PERSON? THE 14TH AND 15TH?

>> IN CLAY? THAT MAY BE ONE THAT WE HAVE TALKED ABOUT IN THE FALL ONE, BUT HE HASN'T GIVEN US ANY INFORMATION ON

THAT, NO. IS THAT 24? >> YEAH, YOU KNOW WHAT, THAT IS GOING BACK. IS IT THE SAME GUY? BUT IS THAT 24?

>> NO, IT'S 23. I WENT ON TO SEE IF HE WAS ADVERTISING IT.

>> YEAH, THAT DIDN'T END UP HAPPENING. NEXT BUT IT'S THE

SAME GUY? >> CORRECT.

>> WHAT WILL THE MONEY GO TOWARDS IN THIS CASE?

[01:50:03]

>> AGAIN, THIS IS ONE THAT GOES TOWARDS -- THEY HAVE COSTS, THEY HAVE MARKETING COSTS, THEY ARE GETTING STUFF OUT. I THINK HE LISTED IN THE GRANT WHAT HE WOULD UTILIZE THE MONEY FOR. IT IS A BIG COLLEGE SHOWCASE EVENT AS WELL, SO HE HAS GOT COLLEGE COACHES THAT ARE COMING IN FROM ALL OVER THE MID-ATLANTIC DOWN TO, YOU KNOW, FLORIDA AND ALL THAT. SO, IN THE WORLD OF COLLEGE STUFF, COLLEGE COACHES ARE PAID TO COME TO THESE EVENTS, AND SO, OTHER EXPENSES ARE PAID, THEY ARE NOT PAID TO COME, SO HE HAS GOT TO PAY FOR THEIR HOTELS, FOOD AND THOSE KINDS OF THINGS, SO AGAIN, THIS IS THE REAL -- AS KIMBERLY AND I TALKED ABOUT, THESE ARE THE REAL BIG SPORTS TOURISM EVENTS THAT CONTINUE TO GROW, BUT THEY

ARE COSTLY. >> WHAT DOES THE REGIONAL

FACILITY COST? >> I WAS GOING TO ASK.

>> THAT'S PART OF THE COST. >> WHAT WE WOULD EXPECT INDISCERNIBLE ] IN A WEEKEND EVENT LIKE THAT. I TALKED TO

JUSTIN EARLIER. >> I KNOW, RIGHT? LET ME TEXT HIM AND SEE IF I CAN GET THAT INFO. I SHOULD KNOW THAT OFF THE TOP OF MY HEAD, BUT I DON'T. THAT'S SO, I KNOW WE HAVE THIS LISTED AS A FIRST-TIME EVENT. BUT HE WAS

HERE BEFORE IN 2023 POINT >> NO, HE SAID IT DIDN'T HAPPEN. I WAS JUST MAKING SURE IT WAS THE SAME GUY.

>> HE IS AN EXPERIENCED -- >> HEEDED AN EVENT A COUPLE YEARS AGO AT PLANTATION AND THUNDERBOLT. AND THE EVENT WENT WELL , THE QUALITY OF THE FIELDS ARE JUST TERRIBLE. THE SPORT OF LACROSSE IS USED TO IT, THEY ARE USED TO PLAYING ON BETTER FIELDS. HE IS NOT ABLE TO DO ANYTHING UNTIL WE

HAVE THE SPORTS COMPLEX. >> I GUESS I'M TRYING TO FIGURE OUT IF IT WASN'T A FIRST-TIME EVENT , A FIRST-TIME

EVENT GETS KIND OF PENALIZED. >> WELL, WE DIDN'T HAVE HISTORY FROM VERA BEACH EITHER. HE DIDN'T PROVIDE THAT.

>> ONE QUESTION, IT'S LESS THAN 30 DAYS AWAY. IS IT BOOKED ALREADY IN VERA BEACH?

>> NO, NO, IT IS SCHEDULED FOR CLAY. I AM JUST SAYING, HE MOVED IT FROM VERA BEACH TO CLAY. GOOD QUESTION. ASK THE BUDGET IS SHOWING $4000 FOR THE FIELDS.

>> THAT'S CORRECT, THAT WOULD BE FOR THE RENTAL FEES.

>> RIGHT, BUT THE FULL BUDGET -- IS -- LET'S SEE, 38 POINT $38,000 IN EXPENSES. WHAT HE HAS PUT IN HERE AS FAR

AS PUTTING THE EVENT ON -- >> RIGHT.

>> YOU KNOW, I AGREE. WE HAVE TO PAY FOR THE IS, RIGHT? AND IT GOES BACK TO THE BUDGET. THIS IS WHERE THEY'RE GOING TO START COMING IN, THERE IS GOING TO BE MORE AND MORE. WE NEED THESE. THIS IS WHERE WE ARE HEADED. IF WE DO THIS, HOW MUCH WE DO FOR HIM THIS YEAR, HE IS GOING TO COME BACK NEXT YEAR, RIGHT? IT IS GOING TO BE EACH YEAR. WE HAVE TO THINK METHODICALLY, IN MY OPINION, WHAT WE ARE DOING AND STICK TO IT.

MEAN? MAKE THAT WORK FOR US AT THAT SPORTS COMPLEX AND WHAT IS THE BEST BUSINESS FOR US THERE? AND TOURISM, HOCKEY, THEY'VE GOT MONEY, THEY'RE GOING TO BE GREAT FOR HOTELS AND SPENDING MONEY, SO THERE IS NO DOUBT THERE. BUT I THINK WE HAVE TO REALLY THINK THAT THROUGH, AND I GUESS WE HAVE TO LOOK AT YOU ON THE RECOMMENDATION, HOW YOU SEE THIS MORPHING WITH ALL THE DIFFERENT SPORTS THERE THEY CAN BRING IN IN THE TIME FRAMES.

JUST LIKE THE ONE THAT WAS ADVERTISED IN '23, WHAT GOT ME IS HE HAS GOT IT ON THERE THAT IT WAS AT THE SPORTS COMPLEX IN '23. HE'S STILL GOT IT ON THERE, THAT'S WHAT CONFUSED ME. BUT I JUST THINK WE HAVE TO THINK ABOUT THAT, RIGHT?

>> I MEAN, WE HAVE TO HAVE A STRATEGY ON THAT. BECAUSE EACH SPORT HAS DIFFERENT MIND-SETS, RIGHT? SO, THE FLAG FOOTBALL EVENT THAT ELAINE IS TALKING TO, A LOT OF TIMES, THEY NEED THE FIELDS COVERED. AND A FEW OTHER EXPENSES. I AM WITH YOU,

[01:55:16]

WE WERE TRYING TO DO DECEMBER, BUT IT GOT PUSHED BACK AND

EVERYTHING LIKE THAT. >> WE PLEDGED THAT BACK BECAUSE

WE WANTED THE FIELDS . >> MORE MATURE IN TERMS OF THE TURF. THE PROMOTER DOESN'T PUT ON EVENTS EVERY WEEKEND, HE WOULDN'T BE ABLE TO SURVIVE, TOO MUCH WORK.

>> THEY DO QUITE A BIT. SO, I THINK HIS GOAL HERE WOULD BE TO DO TWO. ONE KIND OF IN THE SPRING, IN APRIL, AND ONE IN THE FALL. BUT HE WANTS TO WORK WITH US ON THE BIGGEST NEED TIMES AND ALL THAT KIND OF STUFF, YOU CAN SCHEDULE

WHENEVER. >> YEAH, SO WE WILL FIND SOMEBODY THAT DOES FLAG FOOTBALL, WHETHER INDIVIDUAL EVENTS, WE WILL PLUG THOSE IN. COULD BE SOCCER SOME OTHER TIMES. AND YOU KNOW, PARTICULAR MARKETPLACE AND WITH A NEW FACILITY , SO WE SORT OF FEEL OUR WAY THROUGH A LITTLE BIT. WE NEED COOPERATION IN TERMS OF WHAT IS AVAILABLE AND WHO IS INTERESTED IN COMING, AS WELL AS FOR GEORGIA, WE ARE NOT GOING TO DO THAT OBVIOUSLY, BECAUSE WE ARE NOT GOING TO BE ABLE TO HOUSE THAT MANY PEOPLE.

>> LIKE USA CYCLING. A LOT OF THE OLYMPIC SPORTS WE ARE TRYING TO GET MORE INTO, THE COST MONEY. THE CYCLING THING IS A PRETTY EXPENSIVE ENDEAVOR. NOW, YOU HAVE A LOT OF PEOPLE FOR FOUR OR FIVE DAYS. IT'S JUST WE HAVE TO HAVE A STRATEGY AROUND THAT AND THE STRATEGY HAS GOT TO MEET THE BUDGET.

>> IS HE GOING TO COME BACK IN FALL?

>> NO, THIS IS KIND OF A FIRST YEAR, WE HAVE GOT TO GET IT OFF THE GROUND. HE IS HAVING TO CONVINCE -- HE HAS HAD TO CONVINCE A LOT OF PEOPLE TO COME TO A NEW FACILITY, IS IT EVEN GOING TO BE -- IT WILL BE READY, BUT IS IT GOING TO BE FUNCTIONALLY READY? ALL THOSE KINDS OF THINGS. AND THE COST FOR SO MANY FACILITIES THAT ARE JUST TURNKEY, SO HE IS TAKING A CHANCE ON MOVING HERE, BECAUSE LACROSSE PEOPLE ARE VERY OPINIONATED. AS I HAVE LEARNED. OVER THE -- WHEN WE STARTED WHEN I WAS THAT 80 AT J YOU. SO, INEVITABLY, WHEN YOU OPEN UP A NEW CONFLICTS, THERE IS GOING TO BE HICCUPS, WE KNOW THAT GOING IN. WE ARE DOING EVERYTHING WE CAN AND JUSTIN HAS GOT A GREAT TEAM TO MITIGATE EVERYTHING WE CAN, BUT THERE ARE GOING TO BE HICCUPS. WE ARE TRYING TO -- WE DON'T WANT TO GET IT TO WHERE THEY COME AND THERE ARE SO MANY HICCUPS, THEY START TALKING. SO, WE WANT TO MAKE SURE IT'S A GREAT EVENT, AND HE IS CONVINCED PEOPLE PAY, IT'S A NEW FACILITY, IT'S GOING TO BE GREAT, THAT KIND OF THING. SO

-- >> I'VE GOT ONE MORE QUESTION.

DID THEY EVER ASK -- ASK SOMETHING THAT EVER COMES UP IN A CONTRACT?

>> NOT REALLY. FOR THAT WEEKEND.

>> RIGHT, YOU'RE GOING TO START ASKING FOR THE SAME WEEKENDS, WHICH WILL BE GREAT.

>> THAT IS A LOT OF TIMES WHERE THE COMMUNITY SPORTS COME IN, THEY WANT TO OWN THAT. THAT'S WHAT OTHER COMMUNITIES HAVE DONE, THEY HAVE GIVEN THE LICENSE TO THIS ASSOCIATION.

SO, I THINK THAT'S WHAT'S GREAT ABOUT THIS COMPLEX, WE WILL BE ABLE TO HAVE A LOT OF DIFFERENT OPPORTUNITIES.

>> PROMOTERS LIKE TO MOVE THINGS AROUND, BECAUSE THEY ATTRACT DIFFERENT AUDIENCES IN DIFFERENT PLACES. SO, I DON'T THINK IT WOULD BE VERY EFFECTIVE FOR THEM TO BE IN ONE LOCATION. 10 OR 12 EVENTS , THEY LIKE TO MOVE IT AROUND BECAUSE PEOPLE LIKE TO TRAVEL TO DIFFERENT PLACES.

>> AND THEY ARE GOING TO BE A GUINEA PIG. YOU KNOW, THERE IS NOT A LOT AROUND THE SPORTS COMPLEX RIGHT NOW. IT IS GOING TO BUILD. MEANING LIKE SOME OF THE OTHER PLACES THAT THEY ARE

CURRENTLY PLAYING IS MY POINT. >> EVERYTHING IS ROUGHLY 10

MILES AWAY. >> TO GET THE MOST OUT OF IT

[02:00:02]

ARE. >> SEVEN TO 10 MILES AWAY FOR

THE CLOSEST RESTAURANT. >> ARE WE PUTTING A FOOD TRUCK OUT THERE AS WELL, OR FOOD TRUCKS?

>> WHAT IT IS. IF THIS IS WHAT WE HAVE TO DO TO GET IN THE GAME, SPENT 7 1/2 MILLION DOLLARS TO BUILD A NEW FACILITY, SO -- BUT YOUR RABBITS FOOT OUT ON THE TABLE AND KNOCK WOOD BECAUSE THAT IS MORE MONEY IN THE BUDGET THIS YEAR FOR THE STATE, AWAITING THE GOVERNMENT'S APPROVAL.

INDISCERNIBLE ] BUT SO -- YOU KNOW, I THINK IT'S A LARGE COST, BUT IT ALSO WILL PAY US BACK.

>> IT WILL SHOWCASE , YOU KNOW, AS WE ARE GOING TO SPORTS UTA, WE NEED TO BE ABLE TO SHOW PICTURES AND SPORTS THAT HAVE HAPPENED THERE. SO I THINK WE WILL BE ABLE TO GET A LOT OUT OF IT , INSTEAD OF JUST THE EVENT. NEXT WE WILL USE IT

AS A MARKETING PIECE. >> WE ARE GOING TO FILM VIDEO, BUT THIS WHOLE THING TOGETHER BEFORE WE GO OUT TO PORTLAND AND MARKET THE EVENT. SO, YEAH, I THINK IT IS A GOOD EXERCISE .

IN THE BUDGET, DO WE PUT MONEY SPECIFICALLY TOWARDS BREAKOUT EVENT GRANTS TOWARDS JUST THAT FACILITY VERSUS OTHER FACILITIES? SPORT HAS ITS OWN CULTURE . $8000 DEPENDING ON WHAT THE RENTAL CARS ARE. MAYBE WE DECIDE WE HAVE A GREAT FACILITY, BUT MAYBE LACROSSE LONG-TERM ISN'T THE SPORT WE WANT TO DO BECAUSE IT COSTS TOO MUCH, OR

MAYBE IT IS. SO -- >> WE'VE GOT $4000 IN RENTALS FOR THE FIELD WHICH WILL COME BACK TO US, SO THAT IS REALLY A

$26,000 ASKED. >> IF I COULD, FOR CLARIFICATION, ON A GRANT LIKE THIS WHEN THERE IS 1000 ROOM NIGHTS, DO WE HAVE A GOOD SENSE OF ROOM NIGHT PERFORMANCE BEFORE REIMBURSEMENT?

>> SO, I THINK TOM IS ONE OF THOSE STATES TO PLAY.

>> SO, HE WILL BE ABLE TO SEND US A REPORT OF WHERE EVERYBODY

STAYED. >> AND THAT WOULD BE PART OF THE REIMBURSEMENT. NOT NECESSARILY -- LIKE RIGHT NOW, OUR GUIDELINES DON'T STATE THAT YOUR REIMBURSEMENT IS BASED ON YOUR PERFORMANCE. OF ROOM NIGHTS. BUT IT'S PART -- IT ADDS TO THE REIMBURSEMENT, TO PROVE THAT YOU DID WHAT YOU

SAID YOU WERE GOING TO DO. >> I WAS JUST ASKING FOR FUTURE CONSIDERATION AS FAR AS THAT GOES. WHEN IT COMES TO MULTI-YOUR EVENT, YOU TAKE INTO CONSIDERATION ALSO FOR BUDGETING PURPOSES AND PREDICTABILITY, AND IF WE ARE TALKING ABOUT SETTING BUDGETS, WE ARE GOING TO GET A LOT OF FIRST-YEAR EVENTS HERE AT THE NEW SPORTING FACILITY.

>> YEAH. MULTI-YOUR DEAL LOOK LIKE? FOR MULTIPLE EVENTS, FOR HIM, SO WE COULD -- TO KIM'S POINT, WE DON'T WANT HIM NECESSARILY COMING BACK ASKING $30,000 EVERY TIME. IS THERE SOME WAY WE COULD , YOU KNOW, DO THIS, BUT THEN FIGURE OUT A MULTI-YEAR -- LIKE HAVE SOME PARAMETERS WHERE WE CAN

NEGOTIATE A MULTI-YOUR DEAL? >> YEAH, WE HAVE A GUIDELINE AND ANOTHER COMMUNITY WE ARE WORKING WITH, WE ARE DOING 12 SOFTBALL EVENTS AT THE COMMUNITY, SO SHE WOULD NORMALLY GET, LET'S SAY 10,000 PER SOFTBALL EVENT, WE ARE NOT GOING TO GIVE YOU $120,000, BUT IF YOU BRING 12 EVENTS, WE WILL GIVE YOU $80,000 AND YOU UST PARLAY EACH TIME YOU DO THAT, BUT SHE IS GUARANTEED THAT WE HAVE DONE THAT IN OTHER COMMUNITIES. SO, WE DO HAVE A MODEL FOR THAT. I THINK WITH HIM, ONCE WE GET THROUGH THIS, LET'S SEE HOW IT GOES, LET'S SEE EVERYTHING IS GOOD, THEN WE SIT DOWN WITH HIM AND SAY, ALL

[02:05:01]

HAVE A MODEL FOR THAT. >> WE HAVE LIKE TWO MORE TONIGHT ALSO.

FISCAL YEAR? ANY KIND OF PROJECTIONS ON HOW MANY GRANTS -- FULL LOAD, IT IS ALMOST HALF THE REMAINING BUDGET,

RIGHT? >> RIGHT. AND SO,

>> MOTOS SURF

>> I DON'T ENVISION -- >> USF L.

>> BUT WHAT WE COULD DO, AND WE HAVE TALKED ABOUT THIS, SO, IF WE TALK ABOUT UFFL, USA CYCLING, YOU KNOW, POTENTIALLY

-- THAT IS NOT DONE. >> THAT WOULD BE IN 2025.

>> RIGHT, EXACTLY. SO, THOSE -- WE COULD AWARD THOSE FOR NEXT YEAR'S BUDGET. NOT THIS YEAR'S BUDGET.

>> RIGHT. >> BECAUSE THE EVENT HAPPENS IN OCTOBER. IN THE NEXT FISCAL YEAR. SO,

>> THIS WILL PROBABLY BE THE LAST SPORTS GRANT FOR THIS

BUDGET YEAR. >> I'M SORRY, THE KIDS

FESTIVAL? >> THAT'S $3500.

>> YEAH. THE ONLY THING COULD BE AS WE GO OUT TO SPORTS UTA AND SOMEBODY IS LOOKING FOR A SPORTS COMPLEX AND SOMETHING FELL THROUGH, WE WILL CETAINLY DO OUR BEST TO GRAB IT, BUT

THAT IS UNPREDICTABLE. >> AND FOR THE YEAR RIGHT NOW, THIS FAR INTO THE YEAR, IT'S HARD TO DO.

>> YEAH. >> SO, THIS BEING A FIRST-TIME EVENT, WE REALLY DON'T HAVE ANY HISTORY TO MAKE A DECISION ON IT, SO THE NUMBERS HERE, THEY LOOK GREAT. WE DON'T KNOW WHAT IT IS ACTUALLY GOING TO TURN OUT TO BE. WE DON'T HAVE ANY THERE ARE BEACH NUMBERS. I GUESS I'M WONDERING, YOU KNOW, I KNOW THEY ARE ASKING FOR 30 AND I DON'T KNOW WHERE THAT NUMBER CAME FROM, IT ALMOST COVERS THEIR ENTIRE BUDGET. YOU KNOW, IS IT MORE REALISTIC TO, YOU KNOW, I KNOW IT BY SCORING IT THE WAY IT IS WITHOUT THE HISTORY, WE ARE AT $12,000, BUT IF WE COVER THE MARKETING PLUS THE FIELD, IT COMES TO 16.

SO, IS THERE A HAPPY MEDIUM? AND OBVIOUSLY WITH HISTORY, YOU KNOW, ANY FUTURE EVENTS WOULD QUALIFY FOR A LARGER AMOUNT.

>> YEAH, I MEAN, WE COULD GO BACK TO HIM, I THINK HE WOULD CANCEL IT. IN ALL HONESTY. AND MOVE IT.

>> AN APRIL 5TH EVENT THAT IS IN 30 DAYS?

>> IT HAPPENS ALL THE TIME IN YOUTH SPORTS AND THEY WILL MOVE IT TO A NEW TIME AND LOCATION.

>> WE DIDN'T KNOW THIS WAS COMING, I GUESS.

>> NO, WE KNEW, JUST BECAUSE OF THE MEETING SCHEDULE AND THE 100% THAN KNOWING WHEN THE SPORTS COMPLEX WAS GOING TO BE COMPLETED, THAT IS KIND OF LIKE -- THAT IS WHY WE ARE SO

LATE IN THE GAME ON THIS. >> SO, IS 1350 OUT-OF-TOWN TRAVELERS ALL JUST DECIDED AT THE LAST MINUTE THEY'RE GOING

TO COME? >> HAPPENS EVERY WEEKEND. IT

BLOWS MY MIND. >> YOUTH SPORTS. TEXT BASEBALL GAMES, BASEBALL TOURNAMENTS ARE CANCELED ALL THE TIME AND MOVED TO -- I MEAN, IT'S A WHOLE DIFFERENT WORLD.

>> WELL, LIKE I SAID, THIS IS THE GAME , IF YOU WILL, THAT WE DECIDED TO GET INTO WHEN WE DID THE SPORTS TOURISM. IF WE WANT AN EVENT THE SIZE THEY ARE TALKING ABOUT WITH 1400 PARTICIPANTS, WHICH IS A HUGE EVENT, IT GIVES ME THE CHILLS THINKING THAT IT IS OUR FIRST EVENT OUT THE DOOR, BUT I AM SURE WE CAN GET THAT ACCOMPLISHED AND HE IS AN EXPERIENCED OPERATOR, SO IT IS NOT LIKE A FIRST-TIME OPERATOR COMING IN. YOU KNOW, YEAH. SPENDING $12,000 PER MONTHLY EVENT IN CLAY COUNTY, $4000 ON FACILITIES ] . SO, I MEAN, WE GET AT A MINIMUM 50% OF THE MONEY RIGHT AWAY, AND THEN WE HAVE GOT 1400 INDIVIDUALS ACCOMPANIED BY MOM AND DAD , MAYBE SIBLINGS THAT NEED TO EAT AND NEED TO STAY IN OUR HOTELS SOMEWHERE. SO, FROM THAT STANDPOINT, I

[02:10:03]

THINK WE GET OUR MONEY BACK. >> OR AT LEAST BREAK EVEN. I THINK THE ECONOMIC IMPACT RATES AT $161,000, THAT IS MORE THAN -- I'M THINKING WHAT THE CHAIR JUST MENTIONED AS WELL , IN CONSIDERATION, THE ROOM NIGHTS, ECONOMIC IMPACT, AND THEN THE MARKETING AND EVERYTHING LIKE THAT. BUT I MEAN, WE TALKED ABOUT , WE HAVE GRANTS TO CONSIDER TONIGHT AND A DECENT AMOUNT OF THE YOUR LEFT.

>> I MEAN, I THINK YOU COULD PROBABLY STAY FOR 25 POINT I DON'T THINK HE WOULD DO 20. THAT IS JUST MY THOUGHT. WE DO A LOT OF EVENTS WITH HIM ALL OVER.

CAN'T SPEAK FOR HIM, THOUGH. I'M JUST GIVING MY BEST GUESS.

THIS POINT, TO ME, SOMEWHAT HAVE TO MAKE A DECISION AND TRUST ALAN , SOMEHOW, WE'VE GOT TO FIGURE THIS OUT. BECAUSE WE DON'T WANT TO SIT THERE AND HAVE AN OPENING AND NOT AN EVENT. SO, IT COMES DOWN TO THAT. BUT I THINK WE HAVE TO FIGURE IT OUT QUICKLY ON HOW WE DO IT, IS KIND OF MY THOUGHT.

>> YEAH, I THINK IT COMES DOWN TO DO WE WANT TO SPEND THE MONEY FOR AN OPENING OF THAT? YOU KNOW, JUST LOOKING AT THIS, I MEAN, AGAIN, THERE IS NO HISTORY, BUT WE ARE LOOKING AT 500 ROOM NIGHTS, THAT IS GOING TO SELL OUT MY HOTELS, YOUR HOTELS, YOU KNOW, IT'S GOING TO TAKE A BIG CHUNK OF AIRBNB TO EVEN PULL THAT OFF, SO THAT MEANS THAT EVERYTHING IS SOLD OUT FOR THAT ENTIRE WEEKEND. AND I GUESS I JUST DON'T KNOW THAT THAT IS REALLY GOING TO HAPPEN, AND I THINK IF IT DOESN'T HAPPEN, I MEAN, OUR HOTELS ARE GOING TO SELL 50 OR 60% OF THOSE ROOMS ON THE WEEKEND, NOT MORE THAN THAT, BECAUSE YOU HAVE OTHER TRAVELERS, I THINK IT IS GOING TO END UP WISHING TO A LOT OF OTHER MARKETS AND WHERE WE DON'T REALLY RECOGNIZE THE TRUE BENEFIT OF IT. SO, I THINK IT REALLY JUST BOILS DOWN TO WHETHER WE WANT TO HAVE THAT AS OUR SIGNATURE OPENING COMPLEX EVENT. AND WHERE TO

PAY FOR IT. >> TWO THINGS, ONE IS HE KNOWS WHERE EVERYBODY IS GOING TO BE BECAUSE HE KEEPS TRACK OF THAT, SO WE WILL KNOW WHERE THOSE FOLKS ARE. SECOND THING IS YOU ARE LOOKING AT EXPIRATION DATES, OKAY? WHEN I WAS IN THE BUSINESS OF KIDS BIRTHDAY PARTIES ON THE WEEKEND, YOU HAVE EXPIRATION DATES ON YOUR HOTEL ROOMS. IF SOMEBODY IS NOT IN THAT HOTEL ROOM JUST LIKE IF SOMEBODY IS NOT ON THAT FIELD, ECONOMIC ACTIVITY IF WE DON'T HAVE SOMEBODY, SO THAT'S THE WAY I LOOK AT IT. AT THIS POINT, IF WE CANCEL THIS BECAUSE WE DON'T COME UP WITH THE AMOUNT OF MONEY, NOBODY ELSE IS GOING TO KNOW. AT THIS POINT.

>> YEAH. >> BECAUSE WE DON'THAVE SOMEBODY KNOCKING ON ALLEN'S DOOR, COULD WE FIND SOMETHING OR SOMEBODY? MAYBE. IS IT GOING

TO BE THE KIND OF SCOPE -- >>

>> ENABLING US PICTURES FOR BROCHURES, FOR WEBSITES, THOSE KIND OF THINGS.

OPENS US UP TO SOME COLLEGIATE ITEMS. SOME SCOUTS. AND WHILE THEY AREN'T NECESSARILY PLAYING TOURNAMENTS, THEY ARE

CONNECTED. >> WE ARE PUTTING BIDS IN ON NCAA GOLF. WHEN THE WORD GETS OUT, STARTS TO -- THE COACH IS BACK TO SCHOOL AND HE IS TALKING TO THE ATHLETIC DIRECTOR, AND THE ATHLETIC DIRECTOR SAYS, YEAH,

INDISCERNIBLE ] >> WELL, ONE OF THE THINGS TOM IS TALKING ABOUT, HE WOULD LIKE TO -- WE'VE GOT TO FIGURE IT OUT, BUT SPRING BREAK, ALL THESE NORTHERN TEAMS THAT PLAY LACROSSE, THEY ARE IN DIVISION II, DIVISION III, THEY GO ON SPRING BREAK SOMEWHERE AND THEY WANT TO PLAY EVENTS BECAUSE THEY ARE THERE WHEN THEY ARE STARTING THEIR SCHEDULE, BECAUSE IT IS A SPRING SPORT IN COLLEGE, IT IS FREEZING COLD, SO THEY CAN COME DOWN AND PLAY FOUR OR FIVE GAMES IN FLORIDA, SO HE WANTS TO PUT TOGETHER KIND OF A SPRING BREAK CLASH FOR TWO OR THREE STRAIGHT WEEKS WHERE THEY ARE PLAYING AT THE SPORTS COMPLEX AND IT IS ALL THESE COLLEGE TEAMS. WE ARE GOING TO HAVE TO FIGURE THAT OUT BECAUSE THAT IS A LOT OF WEAR AND TEAR ON THE FIELDS AND THERE IS A LOT MORE THAT HAS TO

[02:15:04]

>> THEY'RE ASKING FOR 30 POINT BUT I THINK WE HAVE TO SHIFT OUR MIND-SET. $7 MILLION FACILITY, AS YOU SAID.

INDISCERNIBLE ] MARKETING SPLASH TO OPEN IT UP.

>> I WOULD PERSONALLY MOTION TO THE FULL AMOUNT. AS A

MARKETING PIECE. >> I HAVE ONE OTHER QUESTION, I DON'T SEE IT ADVERTISED HERE, SO HE IS HOLDING OFF

UNTIL HE -- >> HE JUST WANTED TO MAKE SURE THAT THE GRANT AND EVERYTHING WENT THROUGH. THEY HAVE SENT IT ALL OUT. I MEAN, TRUST ME, IT'S OUT THERE AND TEAMS HAVE SIGNED UP, HE HAS GOT A LOT OF SIGN-UPS. BUT IT IS NOT ON THE

WEBSITE UNTIL -- >> I TALKED WITH HIM ABOUT GOALS TODAY. HE WAS WORRIED THAT WE WOULDN'T HAVE -- LIKE THE CAGES. SO, I CALMED HIM DOWN AND SAID WE HAVE THE CAGES, WE ARE GOING TO BE FINE.

>> WAS SUPPORTING DOCUMENTATION FOR THE REIMBURSEMENTS STILL

ALL IN PLACE ? >> OH, YEAH.

>> HE HAS TO APPROVE PAYMENT OF AN EXPENSE, OF AN OPERATIONAL EXPENSE, AND WE DO ASK FOR THE STATE TO PLAY RECORDS. AND REPORT . IT DOESN'T HAVE ANY BEARING ON THE REIMBURSEMENT, BUT WE DO ASK THAT IT BE PART OF THE BACKUP MATERIALS, SO THEY CAN -- THEY DID WHAT THEY SAID

THEY WERE GOING TO DO. >> I WILL SAY, HAVING WORKED WITH TOM A LOT, HE UNDERSTANDS , THROUGH HIS HOTEL RELATIONSHIPS, HE UNDERSTANDS IT'S GOT TO BE IN CLAY COUNTY.

LIKE THEY CAN'T GO ACROSS THE BRIDGE AND ALL THAT. AND THE GREAT THING ABOUT LACROSSE IS IT IS A VERY AFFLUENT COMMUNITY, SO YOU KNOW, THEY ARE NOT SHOPPING -- OKAY, I CAN SAVE FIVE BUCKS ON THIS. FLAG FOOTBALL, MAYBE LIKE THAT.

MAY OR MAY NOT BE LIKE THAT, THOUGH. LACROSSE IS NOT THAT

WAY. >> IF I COULD , THIS FACILITY, THIS IS THE TYPE OF EVENT THAT WE WANTED TO ATTRACT. AND YOU WANT TO GET GREAT UTILIZATION OUT OF THIS FIELD. IDEALLY, HOW MANY EVENTS ARE WE THINKING, I'M TRYING TO GET PERSPECTIVE HERE, PER YEAR, OF THIS TYPE, ARE WE HOPING WE CAN FILL THAT FACILITY WITH ONE, TWO A MONTH? ONCE WE ARE

ESTABLISHED? >> WE JUST HAD THIS MEETING WITH PARKS AND REC. I HAVE IT SHARED THIS YET. BUT OUR GOAL IS TO HAVE SOMETHING EVERY WEEKEND THAT MAYBE REPEAT BUSINESS OR AN EVENT THAT HAS GROWN, IT WON'T NECESSARILY BE ONE OF THOSE 20 NEW EVENTS, BUT FROM MARCH THROUGH OCTOBER

, EVERY WEEKEND. ASK >> BUT OF COURSE ALL OF THEM AREN'T GOING TO BE LIKE THIS. WE WERE JUST TALKING ABOUT MORE

LOCAL? >> NO.

>> IF WE HAVE ONE A MONTH LIKE THIS, THAT IS $360,000 OF GRANTS PER YEAR. ONCE PER MONTH.

>> I'M TRYING TO JUST PUT THIS IN PERSPECTIVE.

>> IT BUT TO YOUR POINT, STEPHEN, FLAG FOOTBALL MAY NOT BE $30,000. FLAG FOOTBALL MAYBE $6000.

>> WE ARE ALSO TALKING EVERY WEEKEND, THOUGH.

>> CORRECT. AND SOME OF THOSE COULD BE A COMMUNITY EVENT, RIGHT? I MEAN, SOME OF THOSE ME BE LIKE -- THAT IS THE FIRST

I'VE HEARD OF IT. >> WE SAID, I MEAN, ESSENTIALLY RIGHT NOW, 2025 IS OPEN FOR TOURISM. THE WEEKENDS ARE HELD FOR TOURISM TOURNAMENTS.

>> AND ANOTHER THING, JUST FOR REFERENCE, SOMETHING PARKS AND REC HAS TOLD YOU EVERY WEEKEND, BASICALLY MARCH THROUGH OCTOBER, WE CAN DO. AND THAT IS BASED ON THEIR EXPECTATION OF WHAT AMOUNT OF GRANTS -- YOU KNOW, THEY WERE ABLE TO FILL THAT CALENDAR ON THE ASSUMPTION OF --

[02:20:02]

>> NO, SO, WE NEEDED TO MEET TO DECIDE WHAT -- WHEN THE PARK WAS GOING TO BE AVAILABLE, SO WE COULD GO MARKET AND SELL IT. WE NEEDED TO TALK ABOUT INTERESTING THINGS LIKE WHEN WERE WE GOING TO LAY SEATS SO THE GRASS GROWS? SO, LOGICALLY, IT CAN'T BE PLAYED ON EVERY WEEKEND, BECAUSE THAT IS TOO HARD ON THE GRASS. BUT IT IS OPEN AND AVAILABLE FOR US TO VOTE BETWEEN MARCH AND OCTOBER.

>> AND THE REASON I ASK, TOO, IS AT WHAT POINT IS THIS SUCH A VALUABLE ASSET TO THE COUNTY THAT WE DON'T HAVE TO SPEND $30,000 TO PUT SOMEONE ON IT EVERY TIME BECAUSE OF COMPETITION FOR AN FACILITY EVENT TYPE IS GOING TO BE SO STEEP THAT YOU DON'T HAVE TO PAY SO MUCH TO ATTRACT? BECAUSE

IT WILL BE LIKE, OKAY, NEXT. >> AND I THINK THAT'S WHAT -- I THINK WE HAVE TO

>> WE HAVE TO ESTABLISH A TRACK RECORD.

>> OUR CURRENT GUIDELINES, DO THEY ALLOW FOR US TO WAIT FOR EXPENSES? WE WERE DOING MATCHING IN THE MARKETING.

>> NO, SO THAT WAS FOR A SIGNATURE EVENT ONLY. FOR SPORTS GRANTS -- SPORTS GRANTS ARE THE ONLY GRANTS THAT ARE ALLOWED TO SPEND -- TO BE REIMBURSED FOR OPERATIONAL EXPENSES. BECAUSE LAKE LACROSSE, THIS LACROSSE TOURNAMENT, IT IS A COLLEGIATE SHOWCASE, YOU KNOW? SO, IT IS ALMOST LIKE YOU HAVE TO BE INVITED TO BE A PART OF IT. HE IS NOT MARKETING IT TO THE MASSES , OF LACROSSE PLAYERS ALL OVER THE COUNTRY, HE IS JUST MARKETING IT TO THE SELECT FEW THAT MEET HIS QUALIFICATIONS FOR THE GOAL OF THIS EVENT. SO, THE MARKETING DOESN'T REALLY -- I MEAN, IT HELPS US, BUT IT IS TO A LIMITED FOCUS GROUP. IT IS IN HIS MONTHLY NEWSLETTER. YOU KNOW, IT IS NOT LET ME PLACE

AN AD IN LACROSSE USA. >> YEAH. IT IS MARKETED TO THE ELITE PLAYERS. THEY ARE GOING TO PLAY IT AT THE COLLEGIATE LEVEL. PERHAPS AND THAT IS WHY THE SPORTS GRANT IS BUILT THE WAY THAT IT IS CURRENTLY? AND IT WILL HAVE TO REMAIN THAT WAY? SIMPLY BECAUSE , I MEAN, USA CYCLING IS THE SAME WAY.

YOU HAVE TO QUALIFY TO MEET THE THRESHOLD. AND SO, IT IS NOT MARKETING TO BRING COMPETITORS, AND IT IS OUR JOB TO MAKE SURE THAT EVERYBODY KNOWS THAT THE EVENT IS HAPPENING , AND SO SPECTATORS COME.

>> SO, I KNOW THAT HE HAS A GOAL, WE HAVE A GOAL OF HOW MANY EVENTS A YEAR YOU BRING, RIGHT?

>> THAT WAS PRE-SPORTS COMPLEX.

>> RIGHT, SO THERE YOU GO, AND IT IS EVERY WEEKEND AND HE HAS A GOAL AND I'M TRYING TO MEET THAT GOAL, AND HE IS TELLING US, AND I KNOW THIS, ALMOST EVERY ONE OF THEM, YOU HAVE TO BUY. WE HAVE TO THINK FUTURISTIC, WHAT THAT LOOKS LIKE. HOW MUCH DOES OUR SYSTEM WORKING AGAIN FOR SPORTS? DOES IT HAVE TO LOOK DIFFERENT? BECAUSE WE ARE DOING THIS SYSTEM OVER AND OVER AGAIN, BUT WE ARE STICKING HERE, THEN WE GO HERE, SO WE HAVE TO THINK ABOUT, HE'S GOING TO KEEP

COMING. >> AND I GET IT, IT IS $30,000 EXPENSE, HE HAS GOT $38,000 WORTH OF EXPENSES LISTED HERE, THAT IS HIS EVENT BUDGET, WE ARE TALKING ABOUT GIVING HIM 30. IT IS PURE PROFIT, WHY WOULDN'T EVERYBODY COME? AND YOU KNOW, WE ARE LOOKING AT , YOU KNOW, TRUE NUMBERS ON THE

HISTORY OF THE EVENTS. >> THE OTHER QUESTION I HAD , FIRST, LET ME SAY, IF WE HAVE TO GO INTO RESERVES TO BE ABLE TO GET US THROUGH THE FIRST YEAR, I AM NOT TOO CONCERNED.

AND THEN , YOU KNOW, QUITE HONESTLY, WE HAVE LOOKED AT LOCAL EVENTS AND CHANGING THE WAY -- IN TERMS OF HOW MUCH MONEY WE GIVE THEM, SO THAT MIGHT BE SOMETHING WE TALK ABOUT AS WE MOVE FORWARD. BUT IN TERMS OF, AGAIN, IT IS REALLY $26,000, IS $4000 FOR FIELDS, SO THAT IS REALLY STAYING UNDER THIS ROOF, BUT IN JUST A DIFFERENT AREA. BUT IF

[02:25:03]

>> RIGHT NOW, CAN I MAKE A MOTION TO GO WITH THE FULL AMOUNT REQUESTED? LOOKING FOR A SECOND. AND WE WILL HAVE MORE

DISCUSSION. >> HOW MUCH MONEY DO YOU THINK WE WOULD GAIN OR LOSE IF WE DON'T -- I MEAN, WE ARE ALL TALKING ABOUT THE 30 GRAND THAT IS COMING OUT OF THE BUDGET.

WHAT IS THE ROI , BECAUSE WE DO IT, WE GET THE VIDEO TO TAKE IT TO THOSE CONFERENCES , WHERE YOU MAY BE ABLE TO FIND OTHER BUSINESS, OR OTHER EVENTS THAT ARE GOING TO REQUEST MONEY ? SO, THE THOUGHT IS WE ALMOST HAVE TO DO IT, BECAUSE

IT IS IN 30 DAYS. >> ] VIDEO, YOU ARE RIGHT. THE ROI ON THAT IS EXPONENTIAL. SO WE HAVE TO UNDERSTAND , WE ARE IN A VERY COMPETITIVE MARKET.

JUST BECAUSE WE ARE PUTTING IN THE FIELD AND THEY WILL BE SPECTACULAR, THERE ARE A LOT OF PEOPLE THAT HAVE THAT EXACT SAME COMPLEX. WE ARE COMPETING AGAINST SIX OTHER MARKETS , TO PUT ON A GREAT EVENT THEY HAVE UNDERSTOOD , IT IS A GAME OF LEVERAGE. YOU KNOW? AT THE END OF THE DAY, WE HAVE TO DECIDE, COLLECTIVELY, WHICH EVENTS GET THE BIGGEST ROI. I KEEP GOING BACK TO FLAG FOOTBALL, IT IS HARD TO KNOW THAT WITH A BRAND-NEW COMPLEX IN OUR PART OF FLORIDA . UNTIL WE START GETTING SOME OF THESE EVENTS. AND YOU KNOW? THAT IS

WHAT WE ARE TRYING TO DO. >> I THINK THE BIGGEST CHALLENGE FOR ME RIGHT NOW IS THE TIMING. APRIL 5TH IS RIGHT AROUND THE CORNER. AND WE ARE TALKING ABOUT SPENDING $12,000 WORTH OF MARKETING, THAT SHOULD INCLUDE MARKETING IN CLAY COUNTY AND OBVIOUSLY, SOME OF THAT HAS ALREADY BEEN SPENT.

WHETHER IT INCLUDES MARKETING IN CLAY COUNTY OR NOT , WE DON'T KNOW. HOW ARE WE GOING TO SPEND $12,000 IN MARKETING

IN THE NEXT 30 DAYS? >> WE WILL JUST GET REIMBURSED.

MIX THE TWO. THERE IS NO MARKETING COMPONENT. THAT IS A REGULAR GRANT THAT IS REIMBURSABLE AND THAT IS IF WE ARE NAMED IN THE MARKETING, WHICH WE HAVE TO I THINK , TELL PEOPLE WHERE THEY ARE GOING, WE CANNOT SHOW UP WITH

[02:30:04]

>> THEY DO A GREAT JOB, LIKE, THE WEEK OF THAT MONDAY, THEY WILL CREATE A LIST OF, HERE IS WHAT TO DO . HERE ARE ALL OF THE DIFFERENT THINGS TO DO. YOU CAN PUT THE HISTORICAL

VICTOR IN THEIR, AS WELL. >> YOU KNOW, THE OTHER ASPECT IS, WE NEED TO HAVE THAT RECORD THIS COUNTY, WHICH IS TAKING VARIOUS STEPS TO MOVE EVEN FURTHER . THAT WILL HELP US GENERATE ADDITIONAL MONIES FOR SPONSORSHIPS , THAT COULD BE NAMING RIGHTS AND ALL OF THOSE THINGS . THEY DO NOT COME ALONG WITH IT, UNTIL YOU HAVE EYEBALLS THAT WILL SEE WHAT YOU HAVE . YOU CAN HANG UP ASSIGNED -- A SIGN, YOU CAN SAY, HERE ARE THE NAMING RIGHTS, BUT YOU WILL NOT GET IT

IF NOBODY IS USING IT. >> ONE MORE COMMENT. SO, HOTEL, ONE OF THEM. WE HAVE NO GROUPS BOOKED FOR THAT WEEKEND. TYPICAL CONTRACT, 21 . AFTER THAT, WHAT HAPPENS IS -- BECAUSE WE DO NOT CHARGE THEM. WE SAY THAT WE WILL HOLD A 20-ROOM BLOCK OR A 30-ROOM BLOCK. WE WILL LET YOU HAVE THAT, WHATEVER WE DO. IN 21 DAYS , PRIOR TO THAT EVENT WE RELEASE THOSE SO THAT WE CAN SELL THEM BACK TO EVERYBODY ALSO THAT WE ARE NOT HOLDING ROOMS. MY BIGGEST CONCERN IS MAYBE HE COULD TAKE IT SOMEWHERE ELSE . BUT WE DO NOT HAVE ANYTHING ON THE BOOKS YET , WE COULD MAYBE DO 14 . BUT THAT IS KIND OF JUST WHERE I AM. I THINK THAT IS MY BIGGEST PROBLEM, I HAVE NO PROBLEM PAYING PEOPLE TO COME.

ABSOLUTELY, WE HAVE TO CONTINUE PAYING . BUT IT IS JUST A TIMELINE. I AM ALL IN. I WILL SECOND THE MOTION, BUT I HAVE A BIG CONCERN. HONESTLY , WE ARE SO BLESSED WHERE WE ARE, WITH ONE HOTEL, THAT WE WILL FILL OUT. THAT IS NOT ALWAYS THE CASE AND I WILL NOT TAKE THAT ATTITUDE. WE HAVE GOT TO GET THE ROOM . OR WE WILL NOT HAVE THE CLOSEST ONE.

>> THESE TEAMS ARE TRAVELING IN . SO THEY WILL HAVE TO TRAVEL SOMEWHERE. HE IS JUST WAITING FOR ME TO SAY THAT EVERYTHING IS APPROVED. I HAVE SEEN EVERYTHING TURNING TO MOTION.

HE HAS A PERSON THAT HANDLES JUST HOTELS. I CAN SEE THAT IT CLICKS INTO MOTION PRETTY QUICKLY. I 100% HEAR WHAT YOU

ARE SAYING. >> IF HE KNOWS WHERE TO GO, HE

MAY NOT HAVE AN AGREEMENT. >> HE HAS EVERYTHING HE NEEDS.

HE IS READY TO JUST TURN THE SWITCH ON, YEAH.

>> ALL THE TIME , PEOPLE BOOK IF THEY ARE A REWARDS MEMBER, THIS AND THAT, SO YOU ARE HOPEFULLY GOING TO GET SOME OF THAT AS

WELL. >> JIM, DID YOU MAKE THE

SECOND? >> I DID, VERY GRUDGINGLY, I

DID. >> I WANTED TO CLARIFY THAT.

>> BEEN THERE AND DONE THAT. ANY DISCUSSION? WE HAVE A FIRST BY BRIAN, SECONDED BY KIM . ALL I CAN SAY IS, YOU KNOW, THIS IS THE FIRST . WE ARE GOING TO BE REFINING THINGS AS WE GO ALONG, YOU KNOW, WE CAN BUILD A TRACK RECORD AND IT WILL BE EASIER AND MAYBE WE GET A LITTLE LEVERAGE SO THAT IT IS NOT COSTING US MAYBE AS MUCH. WE HAVE A PERSON WHO DOES SPONSORSHIPS NOW FOR THE COUNTY. MAYBE WE CAN CARVE OUT A LITTLE BIT OF SIGNAGE FOR SOMETHING THAT WE WANT TO SELL. IT IS A SPONSOR THAT WE WORK WITH AND THAT WOULD NOT GO THROUGH TOURISM, THAT WOULD GO THROUGH SPONSORSHIPS, BUT IT ALL ENDS UP BASICALLY UNDER THE SAME ROOF. THIS IS BIG ,

[02:35:04]

ALL IN FAVOR, PLEASE SAY AYE. ANY OPPOSED ? MOTION CARRIES.

>> CALL KIM TONIGHT, BEFORE SHE GETS OUT OF HERE. PICK UP THE PHONE THEN , AND CALL KEVIN. NOW , THE TOWN OF ORANGE PARK

[10.  Town of Orange Park KidsFest TDC Grant Request (K. Morgan/ S. Lamb)]

>> APRIL 25TH. >> THEY WILL HAVE JUST ENOUGH TIME TO BE ABLE TO GET THEIR MARKETING TOGETHER. THE KIDS

FEST. >> THEIR REQUEST IS 3500 THEY HAD A PERFECT SCORE OF 250 POINTS. AND STAFF

RECOMMENDATION IS $3500. >> MOTION TO APPROVE THE $3500.

IN FAVOR, SAY AYE. ANY OPPOSED? MOTION CARRIES.

KIDSFEST USED TO BE IN JUNE, THEY MOVED IT A LITTLE EARLIER SO THAT IT WILL BE A LITTLE BIT COOLER. 2-YEAR-OLDS DO NOT DO

WELL IN 85, 90-DEGREE HEAT. >> THEY GET DONE WITH THE FAIR

[11.  Ignite Dance Competition TDC Grant Request (K. Morgan/ S. Lamb)]

SOONER THAN THAT, RIGHT? >> SO, THERE ARE TWO GROUPS , NOT TO BE CONFUSED. THERE IS INSPIRE AND IGNITE. SO, INSPIRE, YOU WERE GRANTED $18,000 AT A PREVIOUS MEETING.

AND IGNITE , THEY ARE REQUESTING $5000. AND THEY SCORED 100 POINTS THROUGH THE GRANT GUIDELINE PROCESS. STAFF RECOMMENDS A $2000 GRANT. THEY HAD 506 PARTICIPANTS AND FAMILIES AT THEIR EVENT IN NORTH CAROLINA. AND THEY ARE EXPECTING 350-400 DANCERS TO COMPETE THAT WEEKEND. A LOT OF THEIR BUDGET, ALONG WITH INSPIRE, IT IS STAGING COSTS , WITH THE RENTAL OF THE FACILITIES. AND THAT IS UNION COST . THERE IS NO WAY AROUND THAT.

>> I'M SORRY , BUT THE PROJECTED DIRECT ECONOMIC IMPACT, IS THAT OUR NUMBER OR THEIR NUMBER?

>> THAT IS THEIR NUMBER. >> THERE IS A FORMULA FOR THAT, THAT IS WHAT THEY SHOULD BE USING, RIGHT?

>> YES, THERE IS A WORKSHEET THAT WE GIVE THEM, THAT THEY RUN EVERYTHING THROUGH. AND WE CALCULATE EVERYTHING , BASED ON THE NUMBERS THAT THEY GIVE. WHETHER THEY ARE INCOMPLETE OR NOT. THAT IS BASED ON WHAT THEY HAVE PROVIDED US.

>>

SIDE? IS THAT A COURSE? >> WELL, THIS EVENT -- KIMBERLY , THIS IS THE FIRST TIME COMING UP. THIS IS THE

[02:40:01]

SO STAFF IS RECOMMENDING $2000.

>> THEY GET THAT, BECAUSE OF NEED PERIOD , AND BEING A FIRST-TIME EVENT. BUT ACCORDING TO THEIR BRIEF, IN 2024, THEY WILL HAVE 13 EVENTS, 14 , IF YOU COUNT THE ONE IN

CLAY COUNTY. >> THEY DID INCLUDE THEIR SOCIAL MEDIA PLAN FROM A MARKETING PERSPECTIVE.

>> IF I COULD , YEAH, HOW DO WE HAVE AN EVENT WITH 400 PARTICIPANTS OVER THREE DAYS ?

>> WE DID REACH OUT TO THIS EVENT ORGANIZER TO ASK THE VERY SAME QUESTION AND WE DID NOT GET A RESPONSE. THAT IS ONE OF THE THINGS, I MEAN, THIS WAS A GREAT TRAINING OPPORTUNITY FOR STEPHANIE. WE WERE LIKE, THIS DOES NOT MAK SENSE. WE DID REACH OUT TO CLARIFY THAT. BECAUSE IT DOES NOT MAKE SENSE . OVER A WEEKEND COMPETITION , THAT WE DID NOT HEAR BACK. SO, WE WENT WITH THAT 50, NOT 100, WHICH IS PROBABLY WHAT IT IS.

>> TAKING THAT INTO CONSIDERATION, AND THE FACT THAT THIS IS ANOTHER ONE OF THOSE GLARING FLAWS IN THE SCORING REQUEST STANDPOINT, I THINK I WOULD BE WILLING TO SUPPORT THE $5000. I THINK IT IS A BIT OF A FAILURE IN THE SCORING, BASED ON THE REQUEST ASPECT WHICH WE ARE WORKING ON ADDRESSING NOW. BUT I THINK THAT IS WHAT WE ARE DEALING

WITH IN THAT CASE. >> IF YOU LOOK AT THE DIRECT ECONOMIC IMPACT, TAKING THAT PREVIOUS EVENT , YOU USE THE SAME SCORING METHOD. WE WERE HALF OF THIS AMOUNT. THE OTHER THING THAT I WANT TO POINT OUT, WE ARE GOING TO FUND THIS AND THEY ARE USING THE THRASHER-HORNE CENTER, WE DONATE 125 ANNUALLY TO THRASHER-HORNE CENTER. SO. I DON'T KNOW WHAT THAT MEANS.

THOUGH. I SHOULD HAVE JUST LET IT LAY THERE.

>> I THANK YOU FOR THAT REMINDER.

>> I WOULD AGREE WITH STEVE. I WOULD SECOND STEVE'S MOTION.

THE 50 ROOM NIGHTS , BUT I CANNOT SEE HOW THAT WORKS.

YEAH. ALL RIGHT . SO, I THINK WE HAD A FIRST, BY MR. STEPHEN, AND THEN BRIAN HAD THE SECOND. ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE. ANY OPPOSED? THE MOTION CARRIES. MAYBE THEY ARE THINKING, OR MAYBE THEY ARE EVEN THINKING , MAYBE SOME SHORT-TERM RENTALS , AIRBNB , RENT AN AIRBNB THREE OR FOUR BEDROOMS. YOU ARE SAFE.

OKAY, SO WE HAVE A SUBCOMMITTEE REPORT AND THAT

[12.  TDC Grant Subcommittee (S. Kelley)]

>> IN LIGHT OF THIS SPIRITED DISCUSSION , EVERY SUBCOMMITTEE

[02:45:03]

HAVE A PERCENTAGE OF THE BUDGET SET ASIDE FOR GRANTS. AND THAT IS THE WAY THAT THE PROCESS WAS WORKED OUT. THE ALGORITHM, OKAY? IT IS A $1 MILLION BUDGET, WE HAVE $150,000 TO SPEND. IF WE START PLANNING OUT THE GRANTS, THERE WAS ACTUALLY A PERCENTAGE OF THAT $150,000. IF YOU FIGURE IT ALL OUT, YOU CAN DO THAT AT ONE TIME IN THE YEAR, HOW DO WE TAKE ALL OF THE BUDGETS AND PUT IT IN A POT? AS IT WENT OUT, WE WOULD NOT GIVE OUT MORE THAN 150. THEY WOULD GET A PORTION OF THAT 150. I THINK, SOMEBODY SUGGESTED IT, I DON'T KNOW WHO IT WAS, WE NEED TO ADD A BUDGET OF LINE ITEMS SPECIFICALLY FOR THE SPORTS COMPLEX AND SET ASIDE MONEY IN THERE TO BE ABLE TO TRACK THAT AND ALSO BE ABLE TO MANAGE THAT, THAT MIGHT BE SOMETHING THAT WE WANT TO THINK ABOUT AND TALK ABOUT, AS WE GO FORWARD.

>> WHY DON'T WE CHANGE FROM THE PERCENTAGE-BASED OF THE

FIXED BASE THAT WE HAVE NOW? >> KIMBERLY CAN HELP WITH THAT.

>> WE CAN DO THAT FOR '24-25, THE NEXT FISCAL YEAR. BUT RIGHT NOW , WE KIND OF HAVE THE GUIDELINES THAT WE HAVE. THE PROCESS , HOPEFULLY , WE HAVE JUST ONE MORE SUBCOMMITTEE MEETING. WHAT , KIND OF, THE PLAN IS, IS FOR US TO KIND OF TAKE SOME EXISTING , LIKE, THE THREE GRANTS. YEAH, THE THREE GRANTS THAT YOU GAVE TONIGHT AND REALLY ALL OF THEM THAT YOU HAVE GIVEN THIS YEAR, IT WOULD BE A GREAT LITMUS TEST AND WE WANT TO RUN THROUGH A NEW FORM AND FORMLA FOR SIGNATURE EVENT, SPECIAL EVENTS , AND SPORTS, AND FIGURE OUT WHERE EVERYTHING LIES, WE WANT THE COUNTY AUDITOR TO MAKE SURE THAT THERE IS NO WAY -- THAT, WELL THAT THERE IS LESS OF A CHANCE TO BE MANIPULATED, BECAUSE RIGHT NOW, I MEAN, PEOPLE HAVE FIGURED OUT, IF I ASK FOR MORE, I AM ASSURED SOMETHING. AND THEY MAY NOT NEED $60,000. BUT THAT IS WHAT I AM GOING TO ASK FOR, SO I CAN GET A 30,000 THAT I NEED.

AND WE HAVE SEEN THAT HAPPEN IN SOME CASES. SO, WE WANT TO , WE WANT, AT THAT SUBCOMMITTEE MEETING , TO KIND OF BRING

[02:50:02]

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

>> WITH THESE GUIDELINES, I THINK THAT WE HAVE ALL OF THESE GROUPS COMING IN SAYING , IT IS ALL OR NOTHING, WHETHER THEY

MEET THE GUIDELINES OR NOT. >> I DO NOT MEAN TO INTERRUPT , BUT WHAT WE NEED TO DO, ALSO AS A GROUP, TELL ALAN, LOOK , IT IS OKAY. IF YOU ARE GOING TO BRING IT BACK AND THEY ARE GOING TO ASK FOR 40,000, OR $50,000, OR WHATEVER, THIS IS WHAT WE EXPECT, HAVE X AMOUNT OF PEOPLE, GUARANTEEING X AMOUNT OF ROOMS. I THINK IT IS WORTHWHILE TO PUT IN THE AGREEMENT THAT WE HAVE A CERTAIN PLACE WHERE WE CAN SELL

LOCAL SPONSORS. >> I AGREE.

>> IT DOES NOT NECESSARILY MEAN WE ARE ABLE TO SELL THOSE. BUT IT COULD OFFSET ANY OF THOSE MONIES THAT WE WOULD HAVE TO

GIVE UP FRONT. >> I THINK WE LEAN ON, ALAN, HERE IN THE BEGINNING, I THINK WHAT WE DID TODAY, WE ARE TRYING TO GET THIS MOMENTUM GOING, GET THIS BALL ROLLING, AND ONCE WE SEE THE NATURE OF HOW THESE EVENTS ARE GOING TO FILL OUT THE FACILITY, AND I THINK WE WILL START TO ESTABLISH WHAT IS SOMEWHAT A RULER FOR FIGURING OUT HOW TO ESTABLISH THE BUDGET, LIKE IF WE DID SILO A CERTAIN AMOUNT, BECAUSE THERE IS GOING TO BE A LOT OF ACTIVITY OVER THERE, WE WILL PROBABLY HAVE AN IDEA OF WHAT THOSE EVENTS LOOK LIKE AND WHAT THEY BRING TO THE COMMUNITY. AND WHAT THE GRANT AWARD MIGHT LOOK LIKE, IT COULD BE GOOD THAT ALAN IS AT THAT POINT ESSENTIALLY TASKS WITH IT. HE IS FINDING THE RIGHT PARTNERS TO FIT THAT BUDGET. NOW, IF HE IS GOING TO THESE GET-TOGETHERS, OR WHATEVER THEY ARE CALLED. THE SPORTS THINGS.

THAT LEVEL , THAT WE HAVE ESTABLISHED FOR THAT PERIOD OF TIME, WE ARE EITHER OVER OR UNDER THE MARK. THAT IS HOW WE CAN PROJECT NEXT YEAR, ESPECIALLY WITH, HE IS THE SPECIALIST . I THINK WE ARE GOING TO MAYBE NEED TO LEAN ON HIM FOR A LITTLE BIT OF FORESIGHT. HE IS TRYING TO ESTABLISH THIS AND PREDICT IT MORE. IT HAS, OUT, SINCE WE STARTED THIS PROCESS. NOW, THERE MUST BE EMPHASIS AND IT IS CREATING A LOT OF UND VARIABLES. BUT IT IS A PRIORITY AND A GREAT FACILITY AND I THINK WE ARE WORKING THROUGH SOME OF THE OTHER LOOPHOLES. WHEN WE FIRST

[02:55:02]

>> THE OTHER, THE OTHER THE OTHER THING THAT I WANT TO MENTION AND REMIND YOU OF, WE ARE NOW -- NOW THAT WE HAVE THE SPORTS EMPHASIS. I MEAN, THE GRANT CYCLE WILL HELP US DO THIS. IF WE CAN ACTUALLY PURSUE GRANTS FROM THE FLORIDA SPORTS FOUNDATION TO REGROUP SOME OF OUR DOLLARS . SO THAT , YOU KNOW , I THINK WE HAVE A MEETING OF NEXT WEEK AND A DEADLINE FOR A GRANT THAT WE WILL BE APPLYING FOR TO RECOUP SOME DOLLARS FOR A SPORTS EVENT THAT WE ARE FUNDING.

>> KIMBERLY, NOW THAT WE SEE WHAT THE POTENTIALITY IS THERE, WHAT DOES THAT LOOK LIKE?

>> WE ACTUALLY WORK WITH ARE GRANTS TEAM. WE ESSENTIALLY GIVE THEM , I MEAN, THEY ARE NOT THE SUBJECT MATTER EXPERTS. WE MUST GIVE THEM ALL OF THE INFORMATION FROM OUR GRANT APPLICATION, WHICH IS WHY IT IS IMPORTANT FOR THOSE GRANT APPLICATIONS TO KIND OF MIRROR EACH OTHER. BECAUSE WE HAVE TO TAKE THIS GRANT APPLICATION AND PLUG IT INTO THEIR PORTAL. AND , WE NEED TO ASK FOR A GRANT TO REIMBURSE US. AND THEN, THE REIMBURSEMENT PROCESS IS EXACTLY THE SAME. WE ACTUALLY HAVE TO SHOW THE FOUNDATION THAT WE , THE COUNTY , SPENT THE MONEY REIMBURSING ABC SPORTS GROUP FOR THESE EXPENSES. AND SO , IT IS A COMPLETE TRAIL AND IT IS A BIG CIRCLE.

>> THANK YOU. >> AND I LIKE THE IDEA THAT WE ARE LEANING ON ELLEN A LITTLE BIT. MAYBE, AS HE IS TALKING TO PEOPLE, HE FINDS OUT WHAT THE WIGGLE ROOM IS, WE WOULD LOVE TO HAVE 30. WHEN HE COMES IN HERE, AND HE HELPS DECIPHER WHAT THAT APPLICATION LOOKS LIKE, WE WILL HAVE SOME I VIA.

THE NUMBER OF PEOPLE COMING IN , IT IS AT THE RIGHT TIME OF YEAR AND ALL OF THAT. WE KNOW THAT IF THEY COME IN, AT A DIFFERENT TIME, MAYBE WE CAN GET AWAY WITH 20-25 , OR

WHATEVER IT IS. >> I THINK SOMETIMES WE NEED TO DECIDE, IT IS NOT WORTH IT. WE HAVE THAT CONVERSATION AND IT IS PROBABLY THE LAST YEAR.

>> ANY QUESTIONS FOR THE SUBCOMMITTEE? WE APPRECIATE ALL OF THE TIME AND EFFORT THAT YOU PUT INTO THIS.

>> KEVIN SPENT SIGNIFICANTLY TIME -- SIGNIFICANT TIME , MASSAGING THE ALGORITHMS THAT WE HAVE BEEN WORKING WITH.

EVERY ONE OF THESE MEETINGS HAS BEEN UNIQUE. EVERY TIME WE GET PRETTY CLOSE TO IT, OBVIOUSLY, WE GET GREAT FEEDBACK WHICH IS EXCELLENT. SOMETIMES , YOU KNOW, HAVING AN EXTRA SET OF EYES TO POINT OUT ANY OTHER THING, THAT IS REALLY GOING TO

MAKE THIS GRADE. >> I HAVE ANOTHER COMMENT. KIND OF GOING BACK TO THE IDEA , YOU KNOW WE HAVE TO DIVIDE THAT UP AMONG LOCAL EVENTS. WE HAVE A SIGNATURE EVENT . AND INSPIRE CAME HERE LAST YEAR, THAT WAS OUR FIRST, WE GIVE THEM

[03:00:02]

IT IS GREAT, IT REALLY PAYS FOR ITSELF. I FEEL CONFIDENT, THEY ALL KNOW EACH OTHER. THAT WAS MY CONCERN, IF WE DO THAT , IT MAY BE WORTH IT . THESE ARE GOOD . ONCE WE GET IT THERE, IT IS GOING TO BE A GOOD CIRCLE. BUT IT IS GOING TO GET

AROUND. >> THAT IS WHY I THINK IT IS SO IMPORTANT TO LOOK AT MULTI-YEAR DEALS.

>> WE BROUGHT THAT UP LAST NIGHT.

>> OKAY, WE WANT YOU TO OWN THE FIRST WEEKEND OF APRIL EVERY YEAR . AND THIS TOURNAMENT BECOMES A STAPLE IN THE COMMUNITY, AND IN YOUR CIRCLE, AND IN YOUR SPORTS NICHE. BUT IN ORDER FOR YOU TO GET AN A VEST -- INVESTMENT , YOU NEED TO COMMIT TO THE STATE OF PLAY AND A MULTIYEAR

DEAL. >> AND ADVERTISING.

>> RIGHT. AND THEN, THE OTHER THING IS, WE HAVE GOT , I MEAN, IT IS RELATIONSHIP BUILDING, IT IS KNOWING WHAT THESE GROUPS REALLY WANT. NOW, WE HAVE ONE IN DECEMBER THAT CAME STRAIGHT TO US AND I DO NOT KNOW A LOT OF DETAILS YET.

I KNOW IT IS A COLLEGIATE NATIONAL CHAMPIONSHIP , IN DECEMBER, THAT IS A HUGE NEED PERIOD. BUT IT IS A ONE AND DONE. SO, IT IS THE NATURE OF KNOWING THE BUSINESS. AND , I MEAN, YEAH. IT IS GROWING PAINS.

>> HOW IS THE SPORTING COMPLEX BOAT? WHO DOES THAT BOOKING? ARE THERE ANY REQUIREMENTS ? IS IT MULTI-DAY? WE WILL NOT BOOK A MEETING ROOM UNLESS IT IS MULTIPLE NIGHTS.

>> THAT IS A GREAT QUESTION. >> WITHIN 30 DAYS, IT IS KIND

OF A FREESTYLE. >> WE JUST HAD THIS MEETING YESTERDAY TO FINALIZE RECOMMENDATIONS. RIGHT NOW, WEEKENDS ARE FOR TOURNAMENTS. TOURISM TOURNAMENTS. AND THEY ARE INCORPORATING THAT INTO THE QUALIFICATIONS FOR TOURISM EVENTS , INTO THE RESERVATION FORM. AND INTO THEIR PROCESSES. THE PARK ITSELF, ON A WEEKLY BASIS, IS OPEN TO THE COMMUNITY FOR USE. UNLESS WE BOOK SOMETHING LIKE A TWO-WEEK TOURNAMENT, THAT , YOU KNOW? WE WOULD DEAL WITH THAT, I MEAN, TO BOOK SOMETHING LIKE THAT, WE WOULD HAVE ENOUGH NOTICE THAT WE WOULD BE ABLE TO TELL THE COMMUNITY. BUT FOR THE MOST PART, IT IS FRIDAY THROUGH SUNDAY, THE TOURNAMENT.

>> DURING THE WEEK , IT WILL CO DEPEND HOW MUCH OF A WORKLOAD THEY HAVE. BECAUSE THEY DO NEED A CERTAIN AMOUNT TO COVER. THAT USAGE WILL GO UP AND DOWN, BASED ON HOW MUCH THE

FIELDS NEED TO BE RESTED. >> I MEAN , THIS CALENDAR YEAR , I MEAN , FOR LACK OF A BETTER TERM, IT IS ALMOST AN EXPERIMENT. WE GOT EXPERTS ON STAFF , THAT CAN HELP TO DO ALL OF THE THINGS THAT NEED FOR THAT SPRTS COMPLEX TO FUNCTION WELL, BUT WE DO NOT KNOW OUR CUSTOMERS AND HOW THEY TREAT THE FIELDS. AND SO, IT IS ALL A LEARNING PROCESS FOR EVERYBODY. BUT WE CAN CONTROL THE EXPERIENCE WHICH IS WHAT

WE ARE TRYING TO DO. >> THAT IS ONE OF THE REASONS OUR STAFF CONTINUES TO REACH OUT TO OTHER STAFF AROUND THE STATE, TO GET THOSE TIPS AND QUITE HONESTLY IT HAS BEEN VERY OPEN ABOUT HOW IT ALL WORKS. AND OKAY, WE WILL MOVE ON. UNLESS THERE IS A FINAL THOUGHT ON THE SUBCOMMITTEE.

[13.  Legislative Update (K. Morgan)]

>> OLD BUSINESS, 13 IS A LEGISLATIVE UPDATE. ALMOST

COMPLETE HERE. >> TWO MORE DAYS PER SESSION.

HOPEFULLY , WE CAN WEATHER THE TWO DAYS. BUT , WE ARE WATCHING

[03:05:05]

AFTER FRIDAY. THAT IS THE BIG ONE, THERE IS THE VACATION RENTAL BILL THAT WE ARE WATCHING WHICH SEEMS TO BE MOVING IN A POSITIVE WAY FOR BOTH VACATIO RENTALS AND THE INDUSTRY, THERE ARE SOME RESTAURANT , LABOR LAWS , THERE IS LEGISLATION THAT IS MOVING FORWARD, TOO. ALL IN ALL, A GOOD SESSION. SO FAR , A LITTLE SCARY, BUT GOOD. IT KEEPS US ON OUR TOES. AND VISITFLORIDA FUNDING WILL HOPEFULLY REMAIN INTACT , AT $80 MILLION AND WILL GO TO THE GOVERNOR'S DESK , BETWEEN SATURDAY AND JULY 1ST.

>> ONE OF THE FORMER APPROPRIATIONS CHAIRS, THEY WILL VISIT THE GOVERNOR'S OFFICE AND TAKE ALL OF THE RED PENS. WE CANNOT BE VETOING ANYTHING THAT THEY MIGHT BE INTERESTED IN. SO, WE WILL SEE IF THAT HELPS. ANY QUESTION FOR

[14.  Upcoming Events (S. Lamb)]

>> YES. SO. IN BETWEEN NOW AND THE NEXT TWO WEEKS , THERE ARE 62 EVENTS. FOUR OF WHICH OF TDC -- HAVE TDC FUNDING, WE WILL BE LOOKING FORWARD TO THAT LACROSSE TOURNAMENT. THAT WILL BE THE SAME WEEKEND AS THE OPENING OF THE SPORTS COMPLEX, FRIDAY THE 5TH . SO, WE WILL LOOK FORWARD TO THAT, AND THEN WE WILL HAVE THE KIDS FAST, WHICH WAS JUST APPROVED, THAT IS A TWO-DAY EVENT. ON THAT LIST , THE IGNITE DANCE COMPETITION, THAT IS A WEEKEND EVENT, FRIDAY, SATURDAY, SUNDAY. MARCH 10TH THROUGH THE 12TH . ISN'T THAT MOTHER'S DAY WEEKEND? SO, THAT MIGHT BE FOR THE MOTHERS THAT WE CAN.

YOUR WORK. THIS IS ON THE AGENDA, I AM GOING TO REPEAT FOR THE PURPOSES TO MAKE SURE THAT EVERYONE GETS THIS IN THE DATEBOOK SPENT OUR NEXT MEETING IS MADE EIGHT -- MAY 8TH, FOLLOWED BY JULY 17TH, THEN SEPTEMBER 4TH, AND NOVEMBER 6TH. ONE LAST THING, CLAY COUNTY WAS ABLE TO SHINE RECENTLY AT AN INDUSTRY GATHERING. IT WAS THE RESTAURANT AND LODGING ASSOCIATION, THEY HAND OUT THEIR ANNUAL ROSE AWARDS , TO THE PEOPLE AT THE FRONT OF THE RESTAURANT WHO DO SO MUCH IN TERMS OF CUSTOMER SERVICE, AND WE HAD TWO, NOT ONE, BUT TWO WINNERS FOR THE VERY FIRST TIME. IN ORANGE PARK, THE BARTENDER THERE, TIFFANY FLEMING? I'M SORRY, TIFFANY LURE? SHE WAS THE SUBJECT OF A CONVERSATION , AN EVENT I WAS AT, BECAUSE OF WHAT SHE DOES.

THAT IS RIGHT. THE CYCLE HE APPEARED TIFFANY LUNA , SORRY.

AND FLEMING FROM JEREMIAH'S ITALIAN ICE. THE QUICK SERVICE WINNER'S , CONGRATULATIONS. THANK YOU FOR HELPING OUR CUSTOMERS AND CONGRATULATIONS TO ALL THE WINNERS . IT IS VERY EXCITING. WE WILL BE LOOKING NEXT YEAR FOR ANOTHER TABLE OF FOLKS TO GO.

>> THE ROSE AWARDS IS A NORTHWEST REGIONAL EVENT. IT REALLY IS FROM NASSAU COUNTY , DUVALL, CLAY, ST. JOHN'S ,

[03:10:05]

BOARD. >> I HAVE BEEN INVOLVED IN THE

ROSE AWARDS. >> I WILL BE THERE NEXT YEAR. I WANT YOU ALL TO COME AND HERE IS WHY. THIS YEAR, OUR FRIEND, MICHAEL CORRIGAN, SHOWED UP OUT OF THE BLUE. A GIANT CHECK. I THINK WE HAD 150 NOMINEES. ANYBODY THAT WAS THERE, IN-HOUSE , THAT HAD THE TICKET. THE NOMINEE DID NOT HAVE TO WIN. $1500 HE GAVE OUT, JUST FROM THE FUNDING. I DON'T KNOW HOW HE DID IT, BUT I THOUGHT, WAIT A MINUTE, I WANT US TO BE AT THAT TABLE, WITH THE OTHER, YOU KNOW, WITH EVERYONE THERE. EACH YEAR , IT IS LIKE, GAME ON, AT OUR TABLE.

THAT IS MY PLAN. WE ARE GOING TO START BUGGING YOU ALL TO BE

THERE. >> SOMEDAY, WE ASPIRE TO HAVE AN INDOOR FACILITY, A MULTIPURPOSE FACILITY THAT

COULD HOST THE EVENT. >>

IS SMALL. >> THANK YOU, ALL, THANK YOU FOR YOUR TIME AND YOUR ENERGY. AND WE WILL

* This transcript was compiled from uncorrected Closed Captioning.