Nov 01, 2023 Tourist Development Council

[Call to Order]

[00:00:24]

HAS HAD -- THERE PHILIP CANDY, AND YOU ARE WORKING IT OFF YOUR TODAY'S MEETING. BEFORE WE GET TOO MUCH FURTHER, LET'S INTRODUCE OUR MEMBERS TO YOU , DEBBIE, LET'S START WITH YOU, CAN YOU INTRODUCE YOURSELF? DEBBIE BEALS, REALTOR , CITIZEN,

KEYSTONE HEIGHTS. >> STEPHEN KELLY, CITY OF GREEN COVE SPRINGS. -- HOSPITALITY. KIM EVANS, ACCOMMODATIONS AND HOSPITALITY. MCNEIL PORTER, ACCOMMODATIONS. MYKAEL WRIGHT, AND OF COURSE, WE DO HAVE WITH US OUR TOURISM AND FILM DIRECTOR , CAN COME INTRODUCE YOUR STUFF FOR US THESE PICKS GLADLY, SIR.

THESE ARE SOME NEW PREMISES, SOME FAMILIAR FACES TO YOU. YOU CAN SEE CAROLINE EVERY, OUR PROGRAM MANAGER, WHO TAKES CARE OF ALL OF THE GRANTS FOR YOUR MEETING TODAY. SAMANTHA CLUSTERS IS OUR PRODUCT DEVELOPMENT MANAGER, SHE IS THE BOOTS ON THE GROUND AND MEETS WITH BUSINESSES SO THAT WE CAN TELL THEIR STORY BETTER, AND THE NEWEST ADDITION TO OUR TEAM IS KRISTIN AGUILAR, SHE IS OUR MARKETING MANAGER, THIS IS HER FIRST MEETING, AND HAD QUITE A MONTH ON THE TEAM , AND LEARNING FAST AND FURIOUSLY EVERYTHING THAT WE ARE DOING. THERE ARE A FEW THINGS THAT WE ARE DOING, TRYING TO DO. AND ALSO, OUR COUNTY ATTORNEY COURTNEY GRIMACE WITH US, THE COUNTY MANAGER IS PLAYING IT SAFE BY SITTING IN THE AUDIENCE THIS

[Public Comments]

[1.  Advance Tourism & Travel Update (A. Glass).]

>> HELLO. HOW ARE YOU ALL TODAY? I AM ADRIAN CLASS, THE ACCOUNT MANAGER FOR THE CLAY COUNTY TOURISM ACCOUNT, TODAY WE GO THROUGH THE SEPTEMBER NUMBERS AND I WANT TO TRY TO KEEP THIS READ , I KNOW THAT MARKETING NUMBERS CAN GET REALLY HEAVY.

SO, FEEL FREE TO STOP ME AND ASK QUESTIONS , WE HAVE DONE SOME DIFFERENT THINGS OR STARTED DIFFERENT THINGS, BASED ON OUR INTERNAL CONVERSATIONS AND WE WILL TALK ABOUT THAT AT THE END.

WILL GO THROUGH THIS BRIEFLY. SO, THIS IS EXECUTIVE SUMMARY, AS WE STARTED THE CAMPAIGN. SO, TOTALLY 4.6 MILLION IMPRESSIONS HAVE BEEN SERVED WITH MORE THAN 10,000 VISITORS TO THE WEBSITE, WE'VE HAD OVER 2400 HRS. OF TIME ON THE DISPLAY AT , WHICH IS OVER 100 DAYS OF YOUR AS BEING SEEN IN THE TARGET MARKET WE HAVE CHOSEN FOR THIS CAMPAIGN. WE TALKED A LOT ABOUT SPOTIFY LAST TIME, IT IS CONTINUING TO HAVE VERY HIGH COMPLETION RATE, WHICH IS 9% HIGHER THAN THE INDUSTRY AVERAGE COMPLETION RATE AT 99.06%. SOCIAL CAMPAIGN HAS REACH OF 1000 PEOPLE, THAT IS REACH, NOT IMPRESSIONS, THAT WAS 20% INCREASE MONTH OVER MONTH, REALLY GOOD, BECAUSE USUALLY EASY THAT BACKING UP A LITTLE BIT IN SEPTEMBER SUCCUMBED THE INCREASE IS VERY GOOD, WE KIND OF SWITCHED A LITTLE BIT AND TALKED ABOUT THE HISTORY AND WITH THE HIGHEST POST ENGAGEMENT COMPARED TO A MONTH PRIOR. IN THE CAMPAIGN 98% OF NEW VIEWERS TO THE WEBSITE AND ACCOUNTED FOR 34% OF THE TOTAL WEBSITE TRAFFIC WHICH IS ANOTHER INCREASE , THE 914 AND GAUGED SESSIONS TO THE SITE ITSELF, WHICH IS WHAT WE WANT TO SEE AND MAKE SURE THAT PEOPLE ARE ENGAGING WITH THE WEBSITE ITSELF. AND WE WILL DIVING A LITTLE BIT DEEPER TO ALL OF THESE DIFFERENT COMPONENTS THAT DISPLAY CAMPAIGN YOU CAN SEE THAT THIS IS WHAT WE ARE RUNNING, WE ARE GOING TO SWITCH THIS AT CREATIVE UP, BUT RIGHT NOW WE HAVE THREE TOPICS . HISTORY, A LITTLE BIT MORE OF CURIOUSLY CLAY, WHICH IS THE OVERALL BRANDING, THAN OUTDOOR ADVENTURE. YOU CAN SEE 197,000 IMPRESSIONS, 294 CLICKS , .194 CLICK RATE, WHICH IS HIGHER THAN THE CLICK THROUGH RATE BENCHMARK. THIS IS ALL ABOUT BRAND AWARENESS, WE ARE TRYING TO PUSH OUT AWARENESS OF CLAY COUNTY, GETTING A LOT OF , YOU

[00:05:02]

SOCIAL MEDIA RESULTS TOTAL OVER 800 SOCIAL MEDIA RESULTS TOTAL OVER 800,000 IMPRESSIONS. AGAIN I SAID REACH VERSUS IMPRESSIONS SO, WHAT THIS SHOWS ME, 472,000 PEOPLE ARE REACHED BUT WE DOUBLE THAT AMOUNT IN IMPRESSIONS, PEOPLE SEE THE ADS MULTIPLE TIMES, THAT IS GOOD, YOU WANT THEM TO SEE IT MORE THAN ONE TIME FOR THEM TO NOTICE ADS TO SEE THEM AGAIN AND AGAIN IN THEIR FEEDS. OVER 1200 TOTAL CLICKS, WHAT WE LIKE TO SEE HERE IS THE AD RECALL. IF PEOPLE WERE ASKED WITHIN TWO DAYS OF SEEING THE AD, OVER 7000 PEOPLE RECALLED SEEING IT, THAT MEANS IT IS KEEPING CLAY TARGET MARKETS. AGAIN, THESE ARE THE SAME TYPE OF CONTENTS, SO HISTORY AND OUTDOOR ADVENTURE AND WHAT WE CALL CURIOUSLY CLAY, OR BROUGHT AWARENESS OF CLAY COUNTY , YOU CAN SEE THE HISTORY JUST OUT HAVING PERFORMED EVERY SINGLE ONE OF THESE ADS THIS MONTH FOR THE MONTH OF SEPTEMBER, OVER 400,000 IMPRESSIONS WITH A LOT OF ENGAGEMENT AND A LOT OF CLICKS TO THE SITE, WHICH IS DIFFERENT, BECAUSE I BELIEVE THE MONTH BEFORE WAS OUTDOOR ADVENTURE, YOU CAN SEE THE DIFFERENT TOPIC COMES UP . WE TALKED ABOUT THIS A LOT LAST TIME, WE ARE CONTINUING TO SEE THAT 85% OF IMPRESSIONS RECEIVED BY MAIL, ONE THING THAT CHANGED HERE WAS THE AGE RANGES. SO, IN AUGUST WE HAD A YOUNGER AGE RANGE BUT IN SEPTEMBER WAS A LITTLE BIT OLDER, WHICH MAKES SENSE WITH THE HISTORY AND BEING THE TOP AT. I WILL TALK ABOUT THIS A LITTLE BIT LATER, BUT BECAUSE OF THIS IN OUR CONVERSATION WE HAD BEFORE, THINGS THAT THE COUNTY IS DOING, WE DECIDED TO PUSH A TRIP CAMPAIGN AD OUT, THAT IS ONE OF THE NEW CONTENT, JUST SHOWCASING ALL OF THE DIFFERENT THINGS , OUTDOOR ADVENTURE AND THINGS THAT GUYS MIGHT WANT TO DO ON A VACATION OR TRIP TO CLAY COUNTY, USUALLY EASY FEMALES POPPING TO THE TOP , BUT IT MAKES A LOT OF SENSE, WE TALKED ABOUT THIS, I WANT TO EXPAND ON THIS A LITTLE BIT, YOU ARE SURROUNDED BY A LOT OF DIFFERENT COUNTIES AND COMMUNITIES THAT ARE MAYBE A LITTLE BIT MORE ENTICING FOR FAMILIES , ST. AUGUSTINE, JACKSONVILLE, DAYTONA BEACH, SOME OF THOSE AREAS. SO, THAT MARKET IS REALLY INUNDATED WITH A BUNCH OF OTHER DESTINATIONS THAT WE ARE GOING TO TRY TO GO AFTER THIS DIFFERENT TYPE OF TARGET MARKET TO SEE WHAT HAPPENS HERE, AND SEE IF THIS IS GOING TO CONTINUE TO BE THE TREND, AND REALLY FOCUS A LITTLE BIT ON THAT , WE ARE DOING OTHER STUFF, BUT IS NOT THE MAIN FOCUS, BUT TESTING THIS OUT TO SEE WHAT THE TARGET AUDIENCE WANTS TO DO. SPOTIFY HERE, THIS IS THE SAME ONE WE'VE BEEN RUNNING , HIGH COMPLETION RATE HERE, GETTING A LOT OF IMPRESSIONS, ALMOST THE SAME AMOUNT OF COMPLETIONS AS IMPRESSION, THAT MEANS PEOPLE ARE NOT CLICKING OFF AND LEAVING THE AD, THEY ARE LISTENING TO IT TO THE FULL COMPLETION. HERE AGAIN WE SEE 60% OF MALES OVER 31% FEMALES INTERESTED IN THE AD, THEN A YOUNGER AGE GROUP , I BELIEVE THAT IS JUST SPOTIFY AGE, YOU SEE THOSE ARE A LITTLE BIT YOUNGER ANYWAYS. BEEN PAID SEARCH RESULTS PUSHES PEOPLE TO THE WEBSITE, YOU CAN SEE HERE WE HAVE A VERY HIGH CLICK THROUGH RATE, WHAT I LIKE IS WE ARE FOCUSING ON THOSE KEYWORDS THAT PEOPLE REALLY WANT TO BE CLICKING ON TO FIND AN CLAY COUNTY PACKET IS NOT ARBITRARY OR BROUGHT AWARENESS, WE ARE GETTING HIGH CLICK THROUGH RATES TO BE REALLY ENGAGED WITH THOSE BIG YOU CAN SEE HERE VACATION RENTALS HAVE 15.99% CLICK THROUGH RATE OF 33% MONTH OVER MONTH. THEN 100 AND 812 AND GAUGED SESSIONS. SO, AGAIN, REALLY GOOD INFORMATION ABOUT FUNDING THE WEBSITE, THEN THIS IS JUST A DEEP DIVE INTO THOSE KEYWORDS , YOU CAN SEE BOLD IS JUST WHERE WE ARE GETTING THAT REALLY HIGH COMPLETION RATE OF 24%, 15% , ALL OF THOSE ARE GEO MODIFIED FOR CLAY COUNTY, WHICH IS EXCITING THAT PEOPLE ARE LOOKING FOR CLAY COUNTY , THEN I WANT TO POINT OUT THE TOP IMPRESSION RATES, THAT IS ON THE PAGE ON GOOGLE, THE TOP OF THE PAGE. SO, WE WANT TO GET SOME OF THESE CLOSER TO THE 90% , BUT IT IS INTERESTING THAT YOU ARE STILL GETTING HIGH CLICK THROUGH RATES IN THE MIDDLE OF THE PAGE AS WELL. THERE THIS IS JUST SOME ANALYTIC REPORT FROM GA FOUR , THESE ARE THE CAMPAIGN FOR PUSHING TO THE SITE ITSELF.

34% OF TOTAL WEBSITE TRAFFIC WITH AN INCREASE OF -- MONTH OVER MONTH, THE 914 AND GAUGED SESSIONS, I TALKED ABOUT THAT BEFORE WITH HIGH ENGAGEMENT RATE OF 38.9%, YOU CAN SEE WE HAVE JUST IN CASE YOU ARE CURIOUS, WHAT AN ENGAGED SESSION IS THAT LASTS LONGER THAN 10 SECONDS , HAD A CONVERSION OR

[00:10:01]

HIGH IN THAT . >> I THINK IT IS JUST A BROAD KEYWORD, WE CAN ABSOLUTELY GO BACK IN AND MAKE THAT A LITTLE BIT MORE OF A GEO-MODIFIED ONE, THAT'S WHAT WE DID WITH VACATION RENTALS AS WELL. WE GEO-MODIFIED THAT TO MAKE SURE IT WAS CLAY COUNTY VACATION RENTALS OR VACATION RENTAL SO WE CAN DO THOSE PICKS WE DO HAVE A COUPLE ALREADY. AND ANOTHER IN THE WORKS TO BE PART OF THE COUNTY, SO AT SOME POINT IT MAY BE A FACTOR, BUT I WAS JUST CURIOUS SPINNAKER SURE, FALL IS NOT RV CAMPING TIMEFRAME, THERE IS NO SEARCH FOR THE KEYWORD AT THIS POINT IN TIME, I WOULD BE INTERESTED TO SEE HOW WE DON'T HAVE OCTOBER, BUT OCTOBER WILL BE THE SAME. BUT DIFFERENT THINGS LIKE EVENTS THAT HAVE POPPED UP .

>> OKAY, THANK YOU. ANYTHING ELSE? IMAGES CLARIFICATION , THE EVENT COMPLETIONS, WE HAVE LESS PEOPLE GOING, BUT THE PEOPLE THAT WERE THERE ARE ACTUALLY DIGGING DEEPER IN IT?

>> SO, WE HAVE MORE PEOPLE ON THE SITE, BUT THE AMOUNT OF , THE BEST WAY TO PUT IT IS NOT EVERYBODY WAS DOING AN EVENT ON THE SITE, THE PEOPLE THAT WERE DOING AN EVENT THAT MULTIPLE EVENTS ON THE SITE, WE DID HAVE A GROWTH ON VISITS TO THE SITE.

WE APPRECIATE THAT , WE WILL TALK TO YOU AGAIN IN JANUARY.

THAT IS WHEN THE NEXT TDC MEETING WILL BE. DID YOU HAVE ANYTHING AS IT RELATES TO ADRIAN'S PRESENTATION?

>> NO, SIR. BUT, I WILL LET YOU KNOW THAT WE ARE LOOKING AT DATES FOR JANUARY FOR FRESHENING UP OUR VIDEO AND GLISTENING CAMPAIGNS. WILL BE ABLE TO UPDATE YOU MORE IN

[2.  Airstream Ventures – Quarterly Report (L. Teitelbaum)]

>> GOOD AFTERNOON, HOW IS EVERYBODY DOING? SPINNAKER, HOW ARE YOU? IT'S BEEN A GOOD. THERE YOU GO. OKAY. BATTERIES, WHAT AM I DOING HERE? I MEAN I'M HITTING HERE, I THOUGHT WE WERE DONE, HOW IS EVERYBODY DOING TODAY, THANK YOU VERY MUCH, I AM WITH AIRSTREAM ADVENTURES AND DIRECTOR OF -- OUR GOAL IS TO BRING GREAT EVENTS TO ALL OF YOU , WE HAVE GOTTEN FINISHED WITH OUR YEAR SO FAR IT NOW, SO THIS IS MORE OF A SNAPSHOT , SORT OF A YEARLY SNAPSHOT THAT WE JUST GOT FINISHED HERE IN THE LAST SATURDAY TO COINCIDE WITH FLORIDA GEORGIA WEEKEND, WE HAD FIRST-TIME RUGBY EVENT , THAT

[00:15:05]

EITHER. >> OKAY, THANK YOU .

>> ANY QUESTIONS OR COMMENTS? >> JUST ONE ON THE FLAG FOOTBALL

PARTICIPANTS . >> PARTICIPANTS WOULD BE A COMBINATION OF YOUTH AND ADULT. AND ADULT IS REALLY A VERY BIG THING RIGHT NOW , IF IT IS, ESPECIALLY FOR THOSE WHO ARE LOOKING TO POTENTIALLY DO OLYMPIC-TYPE STUFF, BUT YOU FLAG FOOTBALL IS HUGE TOO, THERE'S A LOT OF WEEKS BUT THERE'S A LOT OF TRAVELING TEAMS AS WELL. ONE OF THE OTHER FIVE PEOPLE THAT WE ARE LOOKING TO HOST AS WELL IS NFL FLAG, SO THEY GET CONNECTED WITH LOCAL TEENS, OBVIOUSLY THE JAGUARS, THAT DOES NOT HAVE TO BE IN DUVAL COUNTY, IT COULD BE LIKE LAST YEAR THEY DID IT IN ST. JOHN'S COUNTY, WE ARE LOOKING TO BRING THAT TO CLAY COUNTY HERE IN MARCH, THAT IS SOMETHING WE ARE WORKING ON IT A LOT OF TIMES THAT EVENT IS DICTATED BY THE JAGUARS , AS FAR AS WHERE THEY WAN TO PLAY -- ON THE INSIDE OF THE ORGANIZATION AS WELL, SO WE ARE WORKING TO SEE IF WE CAN GET THAT EVENT OUT HERE IN CLAY COUNTY , AND IF WE CAN, WE TAKE IT VERY WELL COULD BE THE KICKOFF TO THE ORIGINAL SPORTS COMPLEX WITH GOOD WOULD BE THE FIRST EVENT OUT THERE, THAT IS

[00:20:04]

>> YOU, AND I KNOW HAVING CALLED THE GAME LAST YEAR, THAT THE GIRLS FLAG FOOTBALL IN THE HIGH SCHOOL LEVEL IS TAKING OFF IN A BIG WAY PIXEL MAY BE AN OPPORTUNITY TO DO MUCH WHAT YOU DID WITH CROSS-COUNTRY, ONE OF THE THINGS ABOUT LIKABLE IS THAT YOU KNOW, IT'S NOT LIKE -- THEY PLAY MULTIPLE GAMES, AS MANY AS THREE GAMES IN A DAY. SO, IF YOU GET A BUNCH OF TEAMS TOGETHER, YOU CAN USUALLY DO A NUMBER OF GAMES .

>> IN THE SPORT IS GROWN TREMENDOUSLY, THAT IS WHY THE COST IS GROWING TREMENDOUSLY , YOU HAVE MOMS AND DADS CONCERNED ABOUT KIDS BEING HIT AND CONCUSSIONS SO, LACROSSE IS GROWING TREMENDOUSLY BECAUSE OF THAT -- WITH FLAG FOOTBALL, ESPECIALLY WITH ALL THE MEDIA BUZZ AS RECEIVED BY BEING IN THE -- OLYMPICS, YOU WILL SEE MORE AND MORE OF THAT, WE ARE EVEN STARTING TO SEE MORE OF THAT, WE HAVE MORE LIKABLE ORGANIZATIONS CALLING US BECAUSE EVERYBODY HAS RETICULAR FIELDS, THAT'S ALL THEY REALLY NEED, THAT'S A VERY LOW MAINTENANCE EVENT , BUT YOU

ARE RIGHT, 100% . >> ANYTHING ELSE AT THIS POINT? VERY GOOD, BUT YOU ARE RIGHT, 100% .

>> ANYTHING ELSE AT THIS POINT? VERY GOOD LN., ALLEN, THANK YOU.

WE APPRECIATE YOUR EFFORTS THERE.

GOOD. SO, YOU DON'T HAVE TO MAKE HIM WALK ON TODAY , HE CAN

[3.  Tourism Team Update (K. Morgan).]

ALL RIGHT. SO, NUMBER THREE ON THE AGENDA, TOURISM TEAM UPDATE

FROM KIMBERLY? >> EH, THIS IS GIVING YOU A SNAPSHOT, WE WENT INTO PRESENT THIS TO YOU ALL, A SNAPSHOT OF EVERYTHING WELL, NOT EVERYTHING, A LOT OF THE HIGH-LEVEL THINGS THAT WE ARE DOING SO YOU CAN SEE THAT. THE FIRST SIGN I'M REALLY EXCITED ABOUT BECAUSE WE ARE FULLY STAFFED, WHICH IS A TREMENDOUS BLESSING FOR US, I WANTED TO NOTE THAT AND MAKE SURE THAT OUR TEAM DOUBLED IN JANUARY PIXEL, WE HAVE ALMOST GONE , WE HAVE NOT EVEN REALLY GONE A FULL YEAR THAT A TEAM OF FOUR . SO, YOU START TO SEE SOME NUMBERS SHIFT. WE HAVE SIX COMMUNITY PRESENTATIONS, WE HAVE ATTENDED SEVEN INDUSTRY CONFERENCES , AND THOSE ARE KEY FOR PROFESSIONAL DEVELOPMENT MARKETING TECHNOLOGY CONTINUES TO SHIFT AND CHANGE AT ICONIC LEVELS PIXEL, IT IS IMPORTANT FOR US TO KEEP ON THE CUTTING EDGE OF WHAT IS HAPPENING AND HOW PEOPLE ARE TELLING THESE STORIES. WE HAVE GOT A PROJECT WISH LIST FOR YOU ALL , THIS IS KIND OF LIKE THE RECAP OF THE ENTIRE YEAR . SO, WE HAVE OUR NEW AD AGENCY ADVANCED TRAVEL AND TOURISM AS YOU HEARD FROM ADRIAN EARLIER. WE JUST GOT SOME GREAT THINGS PLANNED AND YOU ARE ALL GOING TO START TO SEE THE DIFFERENCES WITH US WORKING WITH THEIR TEAM. SO, I FEEL LIKE A DRUM ROLL SHOULD HAPPEN AT THIS POINT. SOMETIME LATER THIS MONTH , OUR TEAM WILL MOVE TO A NEW OFFICE ON THE FIRST FLOOR OF THIS BUILDING, WHERE WE WILL ACTUALLY HAVE A VISITOR CENTER , AND OFFICE AND MEETING SPACE FOR OUR TEAM. SO, WE WILL GIVE YOU THE GRAND TOUR PUBLISHED AND READY TO GO , BUT THAT IS SOMETHING WE ARE EXCITED ABOUT. WE ALSO MOVED FORWARD WITH WORKING IN THE TAX COLLECTOR'S OFFICE . NOW, WE ARE ACTUALLY ABLE TO GET DATA, WE ARE STILL LEARNING IT, IT IS JANUARY BEFORE WE GET A REPORT ON WHAT THAT LOOKS LIKE, BUT WE ARE ABLE TO LOOK AT BOOKING TRENDS, TELL YOU WHAT OCCUPANCY IS , WHAT RATE IS, VERY SIMILAR TO WHAT WE KNOW FROM THE HOTEL SIDE. WE CAN DO SOME GREAT COMPARISONS , AND ADJUST GREAT DATA FOR US TO USE FROM A MARKETING PERSPECTIVE. SPEAKING OF VACATION RENTALS, WE WILL BE HOSTING A VACATION RENTAL VENTURE WORKSHOP , BASICALLY FOR VACATION RENTAL OWNERS THAT WOULD BE TOMORROW EVENING FROM 5:00 TO 7:00 AT THE CENTER, AND OUR GOAL IS WE ARE WORKING WITH SEVERAL DIFFERENT AGENCIES AND MUNICIPALITIES TO PULL THIS TOGETHER, IN ADDITION TO THE FLORIDA ALLIANCE OF VACATION RENTALS . THEY ARE THE STATE TRADE ASSOCIATION FOR VACATION RENTALS. AND, WE JUST WANTED TO MAKE SURE THAT VACATION RENTAL OWNERS ARE EDUCATED ON WHAT THE REGULATIONS AND BEST PRACTICES FOR OPERATING BUSINESS PIXEL, THAT WILL BE HAPPENING TOMORROW EVENING , WE HOPE TO SEE SOME OF

[00:25:02]

SO, WE HAVE GOT A WAYS TO GO, BUT WE ARE BUILDING THE CONTACT LIST. THE OTHER THING THAT WE ARE REALLY EXCITED ABOUT IS WE ARE WORKING WITH -- COVE SPRINGS, WITH THE RELATIONSHIP WITH THE AMERICAN CRUISE LINES. WE WILL BE MEETING WITH THEM NEXT WEEK , TO PRESENT A CATALOG OF EXPERIENCES THAT THEY CAN PRESENT AND SELECT FOR THEIR PASSENGERS. THEY HAVE ONLY BEEN GIVEN TWO OPTIONS WE HAVE ABOUT 10 DIFFERENT OPTIONS FOR THEM, ANYTHING FROM THE HAT FOR , WHICH IS WHERE YOU CAN DECORATE AND DESIGN YOUR OWN HAT , TO WORKING WITH THE ART ROOM AND THE WINE BAR. SO, THAT YOU CAN PAINT AND HAVE A GLASS OF WINE THIS IS LIKE AN ARTISTIC EXPERIENCE TO, YOU KNOW, JUST A WIDE ARRAY OF EXPERIENCES THAT ARE CUSTOMIZED . THE BEAUTIFUL THING ABOUT THIS CATALOG WITH EXPERIENCES IS THAT IT IS NOT JUST LIMITED TO AMERICAN CRUISE LINES. WE CAN TALK WITH THESE RETAILERS AND THESE MERCHANTS AND THESE BUSINESSES ABOUT DOING THIS OTHER TIMES OF THE YEAR. SO, EVEN ON DEMAND, SO THAT SOMEBODY CAN PLAN THEIR TRIP AND SCHEDULE YOU KNOW, A UNIQUE EXPERIENCE , OR ONE HAD BEEN TASTING EXPERIENCE OR SOMETHING LIKE THAT. SO, THERE'S LOTS OF THINGS THAT ARE ACTUALLY DEVELOPING FROM THIS PROJECT WITH AMERICAN CRUISE LINES. WE ARE ALSO PART OF THE NORTH FLORIDA REGIONAL COUNCIL'S STEERING COMMITTEE ON ECOTOURISM . THE NATIONAL PARK SERVICE IS ACTUALLY IS COMING NEXT WEEK TO MEET WITH SEVERAL PEOPLE ABOUT HOW WE CAN UTILIZE THEIR EXPERTISE, TO SEE IF ANY OF OUR PROJECTS QUALIFY FOR THEIR INPUT , AND THEIR GUIDANCE. SO, WE WILL GIVE YOU SOME FEEDBACK WE ALSO SERVE ON THE PARTNERSHIP COMMITTEE, THAT IS WHERE WE GET YOU TO HELP VISIT FLORIDA WHAT IS IMPORTANT TO US, AS IN TOURISM, NOT ONLY AS AN INDUSTRY PERSPECTIVE, BUT WE SEE THAT FLORIDA IS HEARING FROM THOSE MEDS TIES DESTINATIONS LIKE US, IT IS NOT JUST OR THE, WE ARE HERE TOO. THE JACKSONVILLE INTERNATIONAL AIRPORT SKY GALLERY , IF YOU HAVE NOT BEEN THERE YET , WE ARE HAVING AN EVENT IN JANUARY 11 , IT IS OUR LAST LAYOVER, YOU WILL BE GETTING SOME INFORMATION ABOUT THAT VERY SOON. THE ORANGE PARK ART GUILD HELPED US, THE JACKSONVILLE AIRPORT SAID THAT WE HAVE SPACE IN THE GALLERY , WHAT CAN YOU DO? AND, SO, WE WORKED WITH THE ORANGE PARK ARC GUILD AND THE 90 PIECES OF ART ARE IN THE SKY GALLERY AT THE JACKSONVILLE INTERNATIONAL AIRPORT , THEY STARTED IN JULY , AND IT WILL RUN THROUGH MID-JANUARY. SO, IF YOU ARE FLYING OUT FOR THE HOLIDAYS, MAKE SURE YOU MAKE TIME TO SEE THAT ART, WE ARE ALSO WORKING ON A NEW TOOL THAT WILL HELP US BUILD PASSPORTS ON DEMAND. THAT IS A VISIT WIDGET, WE ARE WORKING WITH THE I.T.

TEAM TO GET THAT UP AND RUNNING , AND MOVING FORWARD ON THAT SO WE CAN DO SOMEBODY NEW PROJECTS, AND LAST, BUT NOT LEAST, THAT MONUMENT SIGN . SEVERAL YEARS AGO, THE COUNTY WENT THROUGH A BRANDING STUDY , AND MONUMENT SIGNS WERE PART OF THAT, IT IS A GREAT WAY TO PLACE-MAKE , AND MAKE SURE THAT PEOPLE KNOW THEY HAVE ENTERED CLAY COUNTY PIXEL, THERE ARE TWO SIGNS NOW THAT ONE IS UP AT THE CORNER OF WELLS ROAD AND LANDING BOULEVARD RIGHT BY THE MALL. THE OTHER ONE IS IN OAK LEAF , AT THE COUNTY LINE ON OAK LEAF PLANTATION. SO, THAT IS A LITTLE BIT OF OUR PROJECTS LIST . WE HAVE POSTED TRAVEL MEDIA THIS YEAR , WE HAVE GOT THE OUTDOOR SHOW COLEMAN CONCIERGE, SARAH WHAT , AND WE WENT TO A MEDIA MISSION LAST FALL, AND

[00:30:04]

TOOLS THAT WE GIVE YOU. >> SO, FOR OUR WEBSITE, WE HAVE A FEW DIFFERENT OPPORTUNITIES FOR PEOPLE TO REACH OUT FOR INFORMATION, WE HAVE LISTED THEM ALL HERE FOR THIS PAST FISCAL YEAR , THE NUMBERS OF -- REQUESTS, 100, THE NEW REQUEST, 319 ASKING FOR MORE INFORMATION ABOUT THE VENUE AND HOW TO GET CONNECTED TO A VENUE , FOR BUSINESS LISTINGS WE'VE HAVE HAD 25 PEOPLE REACH OUT TO US , WE HAVE A LITTLE PAGE FOR US ON OUR WEBSITE WHERE WE HAVE INFORMATION ABOUT THE BUSINESS, WE HAVE PHOTOS, WE HAVE CONTACT INFORMATION AND ALL THAT FUN STUFF, WE'VE HAD 35 GENERAL CONTACT IS , A VARIETY OF DIFFERENT REASONS PEOPLE REACH OUT TO US, THEN LASTLY EVENTS 346 , AND WHENEVER ANYBODY SAYS THERE'S NOTHING TO DO IN CLAY COUNTY, THAT NUMBER SHOWS THAT IS VERY MUCH NOT TRUE. THERE'S A LOT OF DIFFERENT STUFF TO DO IN CLAY. THAT'S THE GENERAL

OVERVIEW FOR OUR WEBSITE. >> THEN, WE WILL TURN IT OVER TO SAMANTHA KOSTER'S TO TELL YOU ABOUT OUR ENGAGEMENT WITH LOCAL

BUSINESSES . >> HI, PRODUCT DEVELOPMENT MANAGER, AND, AS YOU CAN SEE, THIS IS OUR PAST FISCAL YEAR , ALL OF THE BUSINESSES WE HAVE VISITED AND TALKED TO, WE DO THAT IN A VARIETY OF WAYS, THIS KIND OF ENCOMPASSES PHYSICALLY VISITING THE PLACE OF BUSINESS. I CAN SET UP TEAMS MEETINGS AND I HAVE DONE THAT . PHONE CALLS, EVEN TEXT MESSAGES, YOU KNOW BUSINESS OWNERS ARE LIKE JUST SEND ME A TEXT PIXEL, PHONE CALLS, TEXT, VISITS AND ALL OF THAT . I AM REALLY EXCITED, YOU CAN KIND OF SEE THE NUMBERS, I STARTED IN JUNE SO, IMMEDIATELY THE GOAL IS TO INCREASE CAPACITY OF THE AMOUNT OF BUSINESSES THAT WE ARE ABLE TO VISIT AND TALK TO . IT HAS BEEN GREAT TO GET TO KNOW THE STORIES , AND I AM REALLY EXCITED MOVING FORWARD TO SEE ALL OF THE NEW BUSINESSES THAT POP UP AND CONTINUE TO BUILD THIS RELATIONSHIP , THIS IS REALLY IMPORTANT BECAUSE THIS IS HOW WE ARE ABLE TO CONTINUE CREATING THOSE EXPERIENCES , SO, I'VE BEEN DOING A LOT OF WORK WITH AMERICAN CRUISE LINES AND I'M EXCITED TO GET MORE IN DEPTH INTO CLAY COUNTY AS THE MONTHS GO ON NEXT YEAR, THANK YOU.

>> SAMANTHA IS MODEST, IF YOU TAKE A LOOK AT AUGUST AND SEPTEMBER, THOSE NUMBERS ALMOST DOUBLED. SO, THAT IS THE IMPACT CAMINO, STAFF HAS , JUST HAVING THE EXTRA MANPOWER , HAVE BEEN ON WHAT WE DO EVERY DAY, THAT MEANS THERE ARE MORE STORIES THAT WE GET TO TELL, MORE RELATIONSHIPS THAT WE BUILD , AND MORE SUCCESS THAT WE CAN BRING TO THE COUNTY, AND MORE IMPORTANTLY TO THE BUSINESSES. NEXT, WE HAVE SOCIAL MEDIA METRICS. YOU ALL, THIS WILL CONTINUE TO EVOLVE, AND KRISTIN WILL BE PRESENTING THIS NEXT TIME. WE HAVE GOT 258 BUSINESSES THAT WE HAVE TACKED ON OUR SOCIAL MEDIA , THE FACEBOOK FOLLOWERS CONTINUE TO GROW , WE ARE AT MORE THAN 7800 RIGHT NOW , THAT WILL CONTINUE TO GROW , AND INSTAGRAM, KEEP IN MIND THAT IT TOOK US A WHILE TO GET OUR INSTAGRAM ACCOUNT , AND WE HAVE HAD IT FOR JUST A FEW MONTHS . SO, WITH SOME OF THE MARKETING INITIATIVES THAT WE HAVE PLANNED , WE WILL PLAN SPECIFIC INITIATIVES TO GROW THAT INTENTIONALLY, ON INSTAGRAM SO THAT WE REACH THAT AGE BRACKET AND THAT AUDIENCE THAT IS VITAL TO WHAT WE DO. ALSO, WE ARE LOOKING AT SOME TOOLS TO CAPTURE USER-GENERATED CONTENT, WHICH DOES REALLY WELL ON THAT

[6.  Bed Tax Collections Update (K. Morgan)]

[00:35:03]

WHAT THIS IS , WHY THIS IS REALLY IMPORTANT , IS , THE REST OF THE STATE IS EXPERIENCING A DOWNTURN IN THEIR OCCUPANCY AND THEIR COLLECTIONS, THE COLLECTIONS ARE STAYING A LITTLE BIT STEADIER, BECAUSE THEY BEEN ABLE TO HOLD RATES A LITTLE BIT STRONGER , BUT WE ARE FINISHING THE YEAR AT 7% INCREASE OVER LAST YEAR. WHICH IS HUGE, I CANNOT STRESS THAT ENOUGH, THAT IS A MONUMENTAL WIN, I WAS AT THE LAST CONFERENCE AND SHARING THAT PEOPLE WERE A LITTLE JEALOUS, BECAUSE THEY ARE EXPERIENCING MORE OF A DOWNTURN. NOW, DON'T SAY THAT BOASTFULLY, BECAUSE THE TRUTH IS THAT WE ARE ALL STARTING TO EXPERIENCE IT, WE'VE SEEN IT IN LAST WEEK'S HOTEL REPORTS, AND IN THIS WEEK'S HOTEL REPORT IS A LITTLE BETTER , BUT WE ARE ON A ROLLER COASTER RIDE ECONOMICALLY. SO, WE ARE WATCHING IT CLOSELY, AS IS EVERYONE ELSE. BUT, RIGHT NOW WE ARE GOING TO COUNT THE BLESSINGS AND CELEBRATE THAT WE ARE 7% OVER WHERE WE WERE LAST YEAR. THAT IS ALL WE HAVE.

>> OKAY, THAT IS ENOUGH . SO, DOES THAT PRESENTATION , THEN, PRECLUDE US FROM HAVING TO DO NUMBER SIX?

>> YOU, WE DON'T HAVE TO DO THAT.

>> I WAS JUST GOING TO COME AS AN ANALYSIS, POINT OUT WHEN I FIRST STARTED AS CO-CHAIRMAN OF THE TDC , WE WERE BACK IN THE DIESEL-DRIVEN DAYS OF TOURISM HERE , A GOOD EFFORT, BUT INCONSISTENT , WE DID NOT MEET IN A REGULAR BASIS, BUT WE JUST WENT OVER $1 MILLION IN THAT FIRST YEAR . SO, IN FIVE YEARS WE HAVE INCREASED THAT ESSENTIALLY. OBVIOUSLY WITH THE EFFORTS OF THE PRIVATE SECTOR AND OUR TOURISM OFFICE HAS BEEN ABLE TO DO IT INTERNALLY, SO, THAT IS GOOD NEWS , AND WE SHOULD PAT OURSELVES ON THE BACK , DONE A PRETTY GOOD JOB WITH THAT AND LOOKING TO DO MORE. ANY QUESTIONS FOR KIMBERLY OR ANY OF THE STAFF AT THIS POINT? SOME TANGENTIAL, NOT EXACTLY ON TOPIC, BUT I WAS WONDERING AS I WAS LISTENING TO THAT STEP, WITH THE ADDITION TO LIKE THE BASS TOURNAMENT, HAS THERE BEEN ANY OTHER IDEAS KICKED AROUND WITH REGARDS TO FISHING OR SHRIMPING

AND THINGS LIKE THAT? >> SO, WE ARE ACTUALLY EXPECTING A LOT MORE CONTENT FROM CHAD HUBER , KBS THIS FALL. AND EVEN IN TO THE WINTER. HE IS PLANNING TO BE HERE SEVERAL TIMES IN OCTOBER THROUGH JANUARY . ACTUALLY GENERATING CONTENT . ONE OF THE THINGS THAT , I MEAN, HE HAS TO BE HERE TO GENERATE CONTENT FOR HERE. AND THAT IS WHAT HE IS DOING, HE'S TAKING THE TIME TO DO THAT AND, SO, OUR GOAL FROM THAT , THOSE TRIPS , HE IS GOING TO DELIVER US A CALENDAR THAT WILL ALLOW US TO TELL PEOPLE WHAT THEY CAN CATCH AND WHAT THEY CAN GET , WHEN, AND WHERE. SO, YOU WILL START TO SEE A WHOLE LOT MORE FISHING CONTENT COMING THIS FALL, IT EVEN AFTER

THE FIRST OF THE YEAR. >> THAT IS DEFINITELY SOMETHING

DESERVING OF ITS OWN PAGE. >> ABSOLUTELY, WE WILL HAVE OUR OWN HOLD ISSUE SECTION , WE WILL HAVE BLOGS AND VIDEO CONTENT, EVERYTHING. ONE OF THE STRATEGIES THAT IS CHANGING SINCE WE'VE SHIFTED TO ADVANCE IS THAT WHEN WE DID ADVERTISING BEFORE, WE JUST SENT CONSUMERS TO THE HOME PAGE AND LET THEM FEND FOR THEMSELVES, WHICH IS NOT A GOOD STRATEGY. AND SO, WHAT WE ARE DOING NOW IS CREATING THE CONTENT BECAUSE WITH THE ADVERTISING , THE SOCIAL MEDIA CONTENT OES WITH THE WEBSITE, THERE'S A LOT MORE SYNERGY TO MAKE SURE, THAT IS

[00:40:04]

[4.  October 4, 2023 TDC Meeting Minutes]

WHAT THEY WANT. >> OKAY, THANK YOU .

>> ALL RIGHT, LET'S MOVE ON THEN , IF WE GOOD, LET'S GO TO THE APPROVAL MINUTES FROM OCTOBER 4 IN MINUTES AND SUGGESTIONS FOR CORRECTIONS . IF NOT I WILL ENTERTAIN A MOTION. 'S BEEN A CALL FOR A MOTION TO APPROVE THE MINUTES? SPINNAKER WAS A.

>> ANY DISCUSSION? ALL IN FAVOR ? ANY OPPOSED? MOTION CARRIES ,

[5.  Budget Review (K. Morgan)]

>> IN THE 2022 -23 FISCAL YEAR, WE HAD SOME LINE ITEMS THAT HAD BALANCES. THAT MEANS THAT WE JUST DID NOT TINO, THE PRODUCTS WERE NOT COMPLETED, OR THE PROJECTS , FROM A TIMING PERSPECTIVE , NEEDED TO BE PUSHED BACK TO FISCAL YEAR 23-24, SO WE ARE REQUESTING THAT THE BOARD CARRYFORWARD SOME DOLLARS FROM THE 22-23 BUDGET TO THE 23-24 BUDGET , THOSE LINE ITEMS INCLUDE GRANTS , WHICH WE WERE TALKING A LITTLE BIT , OUR OFFICE MOVE , AS WELL AS SOME PROFESSIONAL SERVICES SO THAT WE CAN GET SOME MORE VIDEO CONTENT , AND SOME PRODUCT DEVELOPMENT AND DONORS. SO, JUST KNOW THAT IS THE BIG SHIFT.

OTHER THAN THAT I MEAN, WE ARE A MONTH INTO THE NEW YEAR , THE FISCAL YEAR, AND WE ARE MOVING RIGHT ALONG.

>> OKAY, ANY QUESTIONS FOR THOSE ITEMS ON THE BUDGET

[7.  Economic Development Commission Request (K.Morgan).]

>> SURE . SO, FOR A FEW YEARS, WE HAVE BEEN WORKING WITH AN ENTITY THAT HAS EXPRESSED INTEREST IN CLAY COUNTY. AND, REALLY, WE OUR ROLE IN ECONOMIC DEVELOPMENT IS TO BRING VISITORS HERE AND SPEND MONEY. FROM A BUSINESS STANDPOINT, WHEN A BUSINESS WANTS TO RELOCATE OR COME TO CLAY COUNTY, WE GO TO OUR FRIENDS AT THE ECONOMIC DEVELOPMENT COMMISSION SO THAT THEY CAN DO THEIR MAGIC , AND WHAT THEY DO IS THEY LOOK AT THE INFRASTRUCTURE, THEY LOOK AT THE AVAILABLE LAND AND THE TOOLS THAT A BUSINESS NEEDS TO MAKE A GOOD DECISION TO RELOCATE , AND TO DO BUSINESS IN CLAY COUNTY. SO, THAT IS WHAT WE ARE GOING TO TALK ABOUT TODAY , CRAWFORD AND LAURA HAVE BROUGHT

A PROPOSAL TO CONSIDER. >> THANK YOU. SPINNAKER, MY NAME IS CRAWFORD POWELL, I KNOW A LOT OF YOU ON THE BOARD KNOW ME AND I HAVE A RELATIONSHIP ALREADY, BUT FOR THOSE WHO DON'T , I AM CRAWFORD POWELL, PRESIDENT OF THE ECONOMIC DEVELOPMENT CORPORATION AND UNIQUELY, WE TEND TO WORK WITH THE LARGER INDUSTRIAL TYPE PROJECTS, BUT PART OF THE UMBRELLA IS BECAUSE OF WHAT WE DO WE ARE ENGAGED IN THE LARGE SCOPE DEVELOPMENT PROJECTS , SO, WORKING WITH AND PARTNERING WITH TDC , WE ARE LOOKING AT THE IMPACT POSSIBLY ON CLAY COUNTY WITH A LARGE-SCALE DEVELOPMENT PROJECT . WHAT IS KIND OF INTERESTING, IF YOU GO THROUGH ALL OF THE ANALYTICS , BECAUSE THE WHOLE TIME YOU WERE DOING THAT I AM THINKING WOW, A PROJECT LIKE, YOU KNOW, WE COULD ENCOUNTER HERE , THAT WE WOULD LIKE TO ENGAGE WITH THE COULD JUST BLOW THOSE ANALYTICS OUT OF THE WATER FOR EVERY BODY. SO, THE TYPE OF PROJECT THAT I AM REFERENCING WOULD BE A DESTINATION -TYPE PROJECT THAT WOULD BE HEY, WE ARE DOING HERE BECAUSE OF THIS, AS A FAMILY.

DON'T THINK OF IT AS IN TERMS OF IF YOU WENT TO A RESORT SOMEWHERE, IF YOU TAKE OFF FOR THE DAY AND YOU ARE GOING TO BASS PRO SHOPS , IF YOU ARE GOING TO A DESTINATION-DRIVEN LOCATION WHERE, AS A FAMILY, YOU MAKE THE DECISION THAT WE ARE

[00:45:01]

SO, WHAT WE ARE LOOKING AT DOING , AGAIN, PART OF OUR, I WANTED TO SAY THE ECONOMIC DEVELOPMENT GROUP, THE SCALE OF THE FACILITY THAT WOULD IMPACT ANYWHERE FROM 20 TO 25 ACRES TO THE HIGH SIDE OF THE 50+ ACRES . SO, THAT IS WHERE OUR INVOLVEMENT GETS IN, BECAUSE WE HAVE THE CAPABILITY THAT WE CAN HELP DETERMINE WHERE A SITE LIKE THAT WOULD BE PRACTICAL WITHIN CLAY COUNTY. SO, WITH THAT BEING SAID , WE WOULD LIKE TO ASK FOR YOU GUYS 'S SUPPORT AND ASSISTANCE IN CREATING A STUDY THAT WOULD PROVIDE IMPACT FOR A PROJECT OF THAT SCOPE AND SCALE AND IMPACT ACROSS THE COUNTY , THE ANALYTICS OF THE PROJECT STUDY WOULD ALSO GIVE IMPACTS AND INFORMATION TO THE TOURISM BOARD THAT YOU GUYS CAN TURN AND LOOK IF YOU HAVE A SMALLER SCALE PROJECT , THEY CAN EVEN SAY HEY, WE HAVE THIS WITH THIS MANY BIDS, THIS MUCH CONFERENCE CENTER SPACE, BALLROOM SPACE, MEETING ROOM SPACE , WE NEED THIS MANY BATS FOR COMMUNITY OUR SIZE . SO, THE DATA THAT WE ARE ASKING OR REQUESTING IS NOT JUST FOR A SINGLE PROJECT , BUT IT CAN BE USED ACROSS CLAY COUNTY TO LOOK AT DIFFERENT AREAS OF THE COMMUNITY, TO DRAW THOSE NUMBERS. I DID WANT TO MENTION , SO, IT IS REALLY A PRETTY BROAD STUDY AND HARD TO SAY I HAVE ABC , IT IS ACTUALLY LETTER A THROUGH W WHICH I WILL NOT GO THROUGH. BUT, WE DID WANT TO TALK ABOUT THE STUDY INCLUDING A MARKET, SO WE BROKE IT UP INTO THE A LA CARTE SORT OF SITUATION. THE A LA CARTE IS MARKET ANALYSIS AND FINANCIAL IMPACT PROJECTIONS, FOR THE PROJECT DEVELOPMENT AS A STANDALONE ENTITY, MEANING THAT IF WE PUT IT IN X LOCATION SOMEWHERE IN THE COUNTY , JUST PICK YOUR FAVORITE 40 ACRE SPOT AND SEE IF A PROJECT WENT TO THERE. THE B PART OF THAT WOULD BE THE MARKET ANALYSIS AND FINANCIAL IMPACT PROJECTIONS, IF WE LOCATED IT NEAR THE SPORTS COMPLEX. OUT IN THAT DIRECTION, ANYBODY WITH ME HERE? A NICE PICTURE OF THE SPORTS COMPLEX, WE STOLE THAT FROM HOWARD'S PRESENTATION THE OTHER DAY . OH, WE KIND OF COPYCATTED ON IT, BUT THAT IS I THINK THE LATEST UPDATE ON THE SPORTS COMPLEX FROM LAST WEEK IF YOU ARE INTERESTED IN WHERE THE PICTURE CAME FROM LIKE PEOPLE ARE LOOKING AT ME WHERE DID THE PICTURE COME FROM? NOW YOU KNOW, RIGHT? SO, WE HAVE LOOKED AND ASKED THE STUDY TO BE DONE AS A STANDALONE ENTITY SOMEWHERE IN CLAY COUNTY, WE HAVE ASKED THAT IT BE DONE IN ASSOCIATION WITH THE SPORTS COMPLEX, IF YOU LOCATE IT NEXT TO A SPORTS COMPLEX, WHAT WOULD BE THE ADDITIONAL DRAMA ASSOCIATED BETWEEN A LARGE DEVELOPMENT ENTITY BEING NEXT TO THE SPORTS COMPLEX FOR THE DEVELOPMENT, BUT ALSO FOR THE SPORTS COMPLEX, WHICH, AS YOU KNOW , WOULD BE A TREMENDOUS DRIVER FOR CLAY COUNTY TOURISM. AND, WE HAVE ALSO ASKED IN THIS FOR A REVIEW OF WHAT THEY SEE IN THE SPORTS COMPLEX. YOU ARE PROBABLY TIRED OF LOOKING AT THAT, YOU WOULD PROBABLY GO TO SLEEP. SO, I WILL GET TO THIS IN JUST A SECOND. SO, WE HAVE ASKED THEM TO ALSO LOOK AT THE SPORTS COMPLEX , WHICH IS ABOUT 250 ACRES CURRENTLY , BUT WHERE ARE WE AT AS FAR AS WHAT THE PROJECTIONS ARE FOR THE COUNTY AND THE STAGES THAT THEY ARE DEVELOPING , THAT THIS STUDY CAN ALSO SAY, I WILL THROW OUT BROAD NUMBERS , I DID NOT KNOW THIS.

LET'S SAY THAT THEY HAVE EIGHT SOCCER FIELDS AT THE SPORTS COMPLEX IN THE INITIAL PHASES . BUT, THROUGH THE STUDY THEY COME BACK A COMPETITIVE DRAW FOR REGIONAL SOCCER TOURNAMENTS, YOU NEED 14 FIELD, OR 16 OR 12, OR BASEBALL FIELDS , ARE YOU WITH ME ON THAT? THE STUDY WILL COME BACK TO SAY BASED ON WHAT YOU ARE DOING NOW, THE RECOMMENDATION FOR YOU TO BE COMPETITIVE IS A TOURISM DRAW FOR THESE TRAVELING TOURNAMENT EVENTS , YOU NEED X AMOUNTS TO BE COMPETITIVE ON THE TOURNAMENT CIRCUIT. I DON'T KNOW YOUR INDUSTRY SO A BIG DRAW TO HELP

[00:50:04]

AND THEN IF THEY WERE LOCATED IN A SYMBIOTIC RELATIONSHIP TO EACH OTHER, WHERE THEY ARE CLOSE ENOUGH TO IMPACT THE INFLUENCE OF EACH OTHER. EVERYBODY GOOD ON THAT? SO, WHAT WE HAVE DONE IS WE HAVE REVIEWED POTENTIAL STUDIES THAT WE CAN REACH OUT TO, SO, THE PHASE ONE PHASE TWO STUDIES ARE APPROXIMATELY $60,000 EACH , THEN THE PHASE THREE STUDY IS APPROXIMATELY $20,000. MONEY SEE IF MY NUMBERS OUT OF. THEN, I THINK THERE ARE $5000 IN FOR TRAVEL SO, THE TOTAL ASK WOULD BE FOR THIS BOARD TO SUPPORT THE ECONOMIC DEVELOPMENT COMMISSION COUNSEL IN THE IMPLEMENTATION OF THAT STUDY TO PRESENT BACK TO THIS BOARD WITH THE APPROVAL ONCE YOU GUYS APPROVE IT AND WE WOULD PRESENTED TO THE BOARD OF COUNTY COMMISSIONERS FOR THEIR APPROVAL I WOULD TELL YOU THREE TO FOUR MONTHS TO BE 100% AT THIS I WOULD EXPECT A START DATE SOMETIME IN JANUARY.

KIMBERLY, DID I COVER? , COMMISSIONER?

>> YEAH, SO, WHAT WE ARE LOOKING AT NOW, CRAWFORD, THE BREAKDOWN OF THE THREE ELEMENTS THAT YOU ARE TALKING ABOUT IN TERMS OF THE MENU OF ITEMS PICKS THAT IS CORRECT. SO, IF YOU GO BACK ONE , LOOK AT THAT, 10 TO 12, WHICH I SAY MONTHS , SO, I DID CONFIRM WITH THEM THAT, IF WE GO WITH C, WHICH IS THE TWO STUDIES , THEN COMBINE THEM WITH OXIMETRY, THE TWO STUDIES WOULD ACTUALLY BE RUN TOGETHER SIMULTANEOUSLY. SO, THEY ARE STILL AT APPROXIMATELY A 90 DAY TURN SO, THAT'S WHY I SAID FOUR TO GIVE THEM GRACE IF SOMETHING HAPPENS, BUT THE TWO STUDIES WOULD RUN CONCURRENT WITH EACH OTHER.

>> OKAY. SO, ANYBODY? LET'S GET ANY OTHER QUESTIONS OUT.

SPINNAKER WAS TALKING ABOUT THE PHYSICALITY IS IT'S GOING TO BE A DRIVING DESTINATION? OR THEY GO INTO THE FLYING IN ?

>> I WOULD SAY BOTH >> WITH THAT BE UNDER THE FEASIBILITY STUDY, IF PEOPLE ARE GOING TO TRAVEL BY AIR , WHEREVER THEY ARE COMING FROM , IT IS NORMALLY A LAYOVER SOMEWHERE OR IS IT GOING TO BE STRICTLY DRIVE IN

>> OKAY SO I AM NOT THE STUDY EXPERT BY ANY MEANS, I WILL TELL YOU I WILL ASK THAT QUESTION AND GET YOU AN ANSWER BACK. MY ASSUMPTION WOULD BE THAT 90+ OF THE DESTINATION , THE FAMILIES COMING TO THE DESTINATION, WOULD DROP. IT IS JUST, WE ARE THINKING OF SOMETHING THAT IS LOCATED AROUND THE COUNTRY IN DIFFERENT POPULATION CENTERS AROUND THE COUNTRY , SO, I WILL TELL YOU 90% IS PROBABLY DRIVING, BUT I WILL ASK THAT

QUESTION >> IF I MAY , I THINK THAT , I AM ASSUMING, THAT IS GOING TO BE PART OF THE CONVERSATION AND PART OF THE DATA THAT IS SHARED, WE WILL TAKE A LOOK AT WHAT WE ARE BOOKING NOW , AND WHAT TYPES OF SPORTS WE ARE PURSUING FOR BOOKING THE SPORTS COMPLEX , THAT MAY OR MAY NOT BE FLY MARKETS OR DRIVE MARKETS. ON THE SPORTS COMPLEX SIDE , NOT NECESSARILY ON THE LODGING SIDE .

>> SO, ON THE LODGINGS THAT THEY LOOK AT WHAT IS YOUR CURRENT COMPETITIVE ANALYSIS OF YOUR SUPPLY , WHAT ARE THE CHARACTER OF THE EXISTING DEMAND, AND WHAT ARE THE RECOMMENDATIONS FOR MAKING YOURSELF A COMPETITIVE COMMUNITY ? KIMBERLY AND I HAVE TALKED MULTIPLE TIMES, SHE HAS USED THE ANALOGY OF THE PLAY PLAY THEATER STAYS BOOKED CONSTANTLY , BUT WHERE DO THE

[00:55:04]

IF YOU HAVE GOT TO LEVEL OF FOLKS THAT ARE LEASING OUT THE CLAY THEATER, THEN THEY WERE LOOKING FOR THE LEVEL COMBINATION THAT MEETS WITH THE STANDARD IS FOR THAT EVENT.

BUT, I WILL ASK A QUESTION, I DO NOT KNOW 100% WITH THE ANSWER IS BASED NECKLACE WE HAVE 23 . SO, WE ARE RIGHT THERE BY IT TOO, SO THAT WE CAN BRING PEOPLE IN SOUTH OR NORTH. AND I KNOW YOU KNOW, IN KEYSTONE WE HAVE NOTHING BUT AIRBNB , AND IT WOULD BE GREAT TO HAVE SOME SORT OF PLACE TO GO, ESPECIALLY WITH THE REGIONAL PARK, IF WE ARE GOING TO BE A TO HAVE AS MANY PEOPLE, I WOULD NOT WANT THEM GOING I WOULD RATHER HAVE EVERYTHING IN CLAY VERSUS HAVERFORD

>> SO, THAT IS PART OF WHAT THE SOCIAL, AGAIN, IT GOES BACK TO I AM USING THEIR TERMS WHAT ACCOMMODATIONS ARE OUT THERE ? SO, THAT IS PART OF WHAT THEY WILL PROVIDE TO GET YOU BACK IN THIS STUDY. I HAVE MISSED IT DURING THE CONVERSATION BUT WHAT WAS THE MONETARY ASK FROM THE TOURISM BOARD?

>> I THINK THE TOTAL NUMBER IS 1:46 . MAC THAT IS THE TOTAL

FOR A B AND C? >> THAT IS CORRECT, ALL IN. 'S.

WAS IT CLOSE? SELECT NO, TRAVEL WAS INCLUDED IN THAT . SO, WHAT THEY DID IS THEY KIND OF SAID HERE IS A, HERE IS BECOME IF YOU DO SEE WE WILL INCLUDE THE TRAVEL, WHICH THEY ALLOWED 4000 IN ADDITION, IT WAS THE PROPOSAL +4000 TRAVEL , IF YOU CAN SEE THE TRAVEL IS CONCLUDED PICKS THEY WILL DOUBLE UP RIGHT , THEY WILL EXTRAPOLATE THAT DATA. YOU HAVE A COUPLE QUESTIONS? DO YOU HAVE SOME TARGETED INVESTORS SO, AS WE WERE TO OTHER PROJECTS, WE WOULD INITIALLY USE THIS INFORMATION IN OUR BACK AND FORTH WITH A COUPLE OF PROJECTS THAT WE ARE WORKING IN ASSOCIATION WITH YOU GUYS PIXEL, ONCE THOSE PROJECTS HAVE DETERMINED HEY WE ARE COMING OR NOT COMING SORT OF THING, THEN IT IS FULL DISCLOSURE. SPINNAKER JUST WANTED TO KNOW IF IT WAS OPEN TO ANY INVESTORS PICKS YES. SO, IT WILL BE. I CANNOT TELL YOU IT WILL BE MY CAT TODAY 31 OR DAY 91 , BUT LEFT US WORK THIS PROJECT INTO CONFIDENTIALITY THAT THEY HAVE REQUESTED , ONCE THE PROJECT HAS MADE A YAY OR NAY TO US AND THAT WILL BE -- SPINNAKER SECOND QUESTION, YOU KNOW, TWO DIFFERENT STANDALONE OR SPORTS COMPLEXES, I THINK THEY ARE DIFFERENT. STANDALONE, I DON'T SEE THAT THAT WILL IMPACT EXISTING HOTELS THAT MUCH, BUT IF IT IS SOMETHING IN CONCERT WITH THE SPORTS COMPLEX , YOU ARE TAKING BUSINESS FROM THE EXISTING HOTELS IN THE MARKET , IS THAT STUDY GOING TO INCLUDE HOW THOSE HOTELS ARE NEGATIVELY IMPACTED BY A NEW HOTEL COMING IN NEXT TO THE COMPLEX? IT SOUNDS LIKE IF WE DO SOMETHING NEXT TO THE COMPLEX WE ARE JUST SHIFTING, THAT TDC STILL GETS A BED TAX, BUT WE ARE SHIFTING DOLLARS FROM ONE PROJECT TO ANOTHER PICKS I THINK THAT THE BIG DIFFERENCE , I SEE COMPLETELY WHERE YOUR QUESTION IS COMING FROM. I SEE THIS AS, WHEN WE LOOK AT THE SPORTS COMPLEX , WHAT IT COULD BE, IN FIVE TO 10 YEARS, WHAT DOES IT LOOK LIKE , THAT OPENS UP NEW BUSINESS THAT WE HAVE NOT DECIDED WHAT IT IS YET. AND, SO, WHEN YOU'RE TALKING ABOUT 250 ACRES , WE NEED TO MAKE SURE THAT WE HAVE ENOUGH CAPACITY TO SERVICE THE ACTIVITIES THAT ARE GOING TO ENCOMPASS THAT 250 ACRES. RIGHT NOW, WE DON'T.

AND, SO, THAT IS WHERE THAT COMES INTO PLAY.

>> DID I HELP? KIND OF, SORT OF, MAYBE .

[01:00:01]

>> AND DON'T HAVE THE DETAILS IN FRONT OF ME AS FAR AS THE STUDY, BUT THE QUESTIONS ARE ASKED BECAUSE THEY ARE PAINTING THE PICTURE OF WHAT THE COUNTY LOOKS LIKE NOW AND THE IMPACT TO THE COUNTY BY ADDING THIS PARTICULAR UNIT, RIGHT? SO, WE ARE NOT JUST LOOKING AT THE SPORTS COMPLEX , WE DON'T OWN ANY PROPERTY AROUND US WAS COMPLEX . SO, IT IS LOOKING AT THE ENTIRE COUNTY AS WELL , SO, I THINK IT OPENS UP ABOUT OTHER PEOPLE , I SAW AT LEAST ONE PERSON SENDING TO CRAWFORD AND I WOULD SAY IT IS A SMALL HOTEL AND MORE REPRESENTATIVE OF WHAT WE HAVE ALREADY. AND SMALLER IN REGARDS TO WHAT WE ARE TALKING ABOUT PICKS THE BOUTIQUE PROPERTY? I AM LEARNING.

LAUGHTER ] >> SO, THAT OPEN SET UP FOR THAT. WHAT IS THE MOST REQUESTED THING THAT PEOPLE ASK FOR ALL THE TIME? YOU KNOW? I THINK IT ALSO SHOWS US A LITTLE BIT OF WHAT IS HAPPENING IS WELL. SO, I AGREE WITH KIMBERLY. HE NEEDS TO DO THEM -- FOR ACCOMMODATIONS. SO, AGAIN, THE CONVERSATIONS I HAVE HAD WITH KIMBERLY , THE DEMOGRAPHIC STUDIES OF X NUMBER OF PEOPLE THAT LIVE IN A COMMUNITY OR REGION, -- THE FAMILIES THAT LIVE IN THE REGION. CLAY IS UNIQUELY UNDERSERVED AS FAR AS THE TOTAL

NUMBER OF ROOMS AVAILABLE. >> I WOULD NOT DISAGREE. I THINK IT IS MORE ABOUT BUSINESS , WHAT BUSINESSES ARE THERE AND WHAT WILL DRIVE INTO THE HOTELS. BUT, AS FAR AS THE STUDY GOES, IS IT LAID OUT IN AREAS OF THE COUNTY? LIKE ALL FOUR CORNERS OF THE COUNTY AND NOTHING IN THE MIDDLE , SO THAT'S, YOU KNOW, OBVIOUSLY I THINK CLAY COUNTY NEEDS MORE GRAMS , BUT WHERE IS THE BEST PLACE FOR THEM WITHOUT IMPACTING EXISTING HOTELS , BUT MAYBE PULLING FROM OTHER COUNTIES IN THE AREA, AND BRINGING THEM HERE. SPINNAKER, FIRST OF ALL THE OTHER LOOKING FOR 30 TO 40 ACRES , LOOKING AT ALL THE PROPERTIES THAT WE ÚA BUSINESS , I DON'T THINK ANY HAVE A PARCEL THAT IS NEARBY THAT IS ABLE TO PLUMPED ON SOMETHING NEXT TO IT. IT WILL PROBABLY GO SOMEPLACE THAT HAS MORE LAND AVAILABLE WITH THE PROPERTIES THAT ARE OPEN AND OPERATING TODAY. MCKAY WILL APPLY IT SO, ON MY SIDE OF THE TABLE FOR INVESTOR ELEMENT, WE ARE LOOKING FOR THE DIVIDED FOUR LANES , PRETTY MUCH THREE TO ONE, THE EXPRESSWAY ? OR CLOSE PROXIMITY -- THE EXPRESS FOR DEVELOPMENT, FOR STEP, I WILL TELL YOU WITH THE AVAILABLE ACREAGE THAT IS OPENING UP ALONG THE EXPRESSWAY , I WOULD THINK THAT AT SOME POINT YOU ARE GOING TO LEVERAGE THE ACCESSIBILITY OF THE EXPRESSWAY TO THE PROJECT OF THIS SCOPE.

I CANNOT SEE IT BEING ON 17, BECAUSE THERE'S LIKE WHERE WOULD YOU FIND 30 TO 40 ACRES WITHOUT GOING EXTREMELY FAR SOUTH. I DON'T KNOW IF THAT HELPED AT ALL. MAKE ONE MORE QUESTION. SO, AT ABOUT $146,000 MARKETING COST , HOW MUCH OF THAT IS BEING ASKED FROM THE TDC WAS THIS PINNACLE OF IT, IT WOULD COME FROM RESERVES. THIS IS NOT A BUDGETED EXPENSE.

>> KIM? >> SO, IT IS FUNNY, WE ARE BOTH -- AND KEVIN IS MORE REVENUE AND I AM MORE SALES, I KIND OF LOOK AT IT THE OTHER WAY, AND OF COURSE , THE HOTELS, IF WE ARE TALKING ABOUT THAT AREA, THE HOTELS THAT I WORK FOR. BUT, I LOOK AT IT AS IF IT IS THAT LARGE, IT IS A TOOL FOR ME, THERE WOULD BE A HUGE COMPRESSION PIXEL, IF WE ARE TALKING THIS FAR OUT AND DOING BOTH TOGETHER, THERE IS GOING TO BE ENOUGH FOR EVERYBODY, PEOPLE CANNOT AFFORD THAT RATE ALWAYS COME UP THOUGH, FOR ME, WHEN I SEE THE GROWTH , THIS IS THE

[01:05:03]

>> WHICH CREATES THAT SYNERGY AND GIVES US OUR IDENTITY, IF YOU ARE ASKING FOR THAT MUCH MONEY. AND I DON'T REALLY KNOW IF WE SPEND THIS MUCH MONEY, HOW LONG ARE THE STATS GOOD FOR? IF YOU USE THEM FOR THAT ONE COMPANY YOU ARE GOING AFTER OR WHATEVER YOU ARE DOING, CAN WE USE IT LIKE A YEAR? OR HOW FAST

WE GROW? >> IT DEFINITELY TAKES , WE LOOK AT TWO THINGS. NUMBER ONE , WHAT THE STUDY INCLUDES , THIS ONE IS GOING TO BE A VERY BROAD STUDY , YOU KNOW, THEY ARE GOING TO TAKE INTO ACCOUNT YOU KNOW, WHERE SHOULD THE GAS STATION AND CONVENIENCE STORE BE PICKED ALL OF THE THINGS TO MAKE THESE PROJECTS SUCCESSFUL. SO, THAT IS HELP IN MAKING THE STUDY SHELF LIFE LONGER. BECAUSE DEVELOPMENT TAKES TIME. THE OTHER THING IS THAT WE WILL BE ABLE TO GAUGE BASED ON POPULATION , BASED ON TRAVEL STATISTICS, AND DIFFERENT THINGS , HOW LONG , WHAT THE DRIVERS ARE AND HOW LONG THE SHELF LIFE IS. WHEN WE CONTINUOUSLY GAUGE WHERE WE ARE IN THE TIMELINE OF WHERE THE STUDY SAYS WE SHOULD BE, WE WILL BE ABLE TO ADJUST THOSE NUMBERS AND THAT DATA. MEXICO, KIMBERLY, KIND OF TAKING ON TO BOTH OF YOUR CONVERSATIONS, I THINK THE SHELF LIFE ACTUALLY WILL PROBABLY BE AT LEAST TWO YEARS, THE REASON I SAY THAT IS YOU KNOW AS WELL AS I DO IF YOU SAY WE ARE READY TO BUILD, YOU TAKE FOUR MONTHS TO DETERMINE , THAT IS FAST TO DETERMINE WHAT PROPERTY , THEN YOU GO THROUGH A CLOSING PROCESS , AND A SITE REVIEW PROCESS, THAT COULD BE ANOTHER THREE MONTHS , NOW YOU ARE AT SEVEN MONTHS , NOW YOU HAVE SEVEN TO 10 TO 12 MONTHS BEFORE YOU CLOSE ON IT AND ALL OF A SUDDEN YOU ARE DOING ARCHITECTURAL AND DESIGN, YOU ARE REALLY THREE YEARS OUT ON ANY PROPERTY. WHEN I SAY THREE YEARS, BEFORE YOU ARE READY TO OCCUPY , THAT'S WHAT I'M SAYING AT LEAST TWO YEARS, BECAUSE AS FAR AS I KNOW, THERE'S ONLY ONE ADDITIONAL PROPERTY COMING ON LINE WITHIN THE NEXT COUPLE OF YEARS. AND THAT IS WHY I AM SAYING I WOULD EXPECT THE NUMBERS TODAY WOULD EQUATE OUT FOR AT LEAST TWO YEARS, IF NOT EVEN LONGER THAN THAT. ONE NEW PROPERTY COMING ONLINE IN CLAY COUNTY IS NOT GOING TO BE SUBSTANTIALLY AFFECTING THE NUMBERS THAT WE SEE FROM THE SUPPLY SIDE OF THE STUDY.

>> THANKS . >> THAT IS MY GUESSTIMATE PICKS I AGREE WITH YOU. I THINK THAT IS A FAIR ASSESSMENT, UNTIL THE MARKET CHANGES , AS KIMBERLY INDICATED, THAT IS A SLOW SORT OF BUSES IN THE NUMBERS THAT YOU ARE TALKING , AND THINGS THAT

[01:10:05]

AND ALL OTHER THINGS AS WELL. >> YOU HAVE JOBS AND EMPLOYMENT, YOU HAVE STAFF, YOU HAVE MANAGEMENT . AND THIS STUDY WILL TELL US ABOUT THE AVAILABLE IMPACT THAT IS CORRECT.

MCNEIL, DO YOU HAVE SOME THOUGHTS?

>> YEAH. IT WILL TAKE EVERY KIND OF SERVICE INTEREST HE TO SUPPORT. RESTAURANTS GROCERY STORES, JUST EVERYTHING.

KIMBERLY, YOU SAID THE MONEY WOULD COME FROM RESERVES, DO WE

HAVE THAT IN RESERVES? >> IS, WE HAVE THE BUDGET TEAM , I THINK IT'S A LITTLE OFF THE SIDE , PERSONALLY, BUT THE BUDGET TEAM WILL GO OVER THERE NUMBER, 2.3 MILLION IN RESERVES.

LAUGHTER ] WE JUST WANT A PIECE .

>> VERY GOOD, GO AHEAD, DEBBIE.

>> LET ME TALK ABOUT THIS DEVELOPMENT. SEWER VERSUS SEPTIC , THE WATER IS NOT GOING TO BE PART OF THE STUDY?

>> THAT WILL NOT BE PART OF THE STUDY , BUT IT WAS DEVELOPMENT IMPACT PROJECT WILL NOT GO WITHOUT WATER. MY PROJECTS , WHEN YOU TALK ABOUT NATIONAL LEVEL GROUPS , INVESTORS , I WILL SAY THAT THEY ARE VERY VERY SELDOM GOING WITHOUT MUNICIPAL WATER AND SEWER. AND A PART PROJECT OF THIS SCOPE COULD, WOULD NOT WANT TO, AND PROBABLY COULD NOT , WOULD NOT EVEN CONSIDER A SITE WITHOUT MUNICIPAL WATER. SO, IF YOU DON'T HAVE CCU A FOR WASTEWATER AND FOR WATER , YOU CAN DO A PROJECT LIKE THIS. THAT WOULD BE A GOT TO HAVE.

>> SO, RIGHT NOW, AS IT PERTAINS TO THE SPORTS COMPLEX , UNLESS SOMETHING CHANGES , OR SANTA CLAUS LEAVES US A BIG CHECK IN THE CHRISTMAS TREE, IT IS GOING TO TAKE CONSIDERABLE INVESTMENT WITH FOOD AND WATER IN THE LOCATION OF IT IS, BECAUSE REMEMBER THE SPORTS BAR IS ACTUALLY OFF OF THE SEPTIC TANK AND ONE WATER. SO, MY UNDERSTANDING IS THAT IS 6 MILES OUT. CURRENTLY I THINK THE SPORTS COMPLEX IS CURRENTLY 6 MILES WAS THE NUMBER I HEARD AT SOME POINT? THERE WOULD BE

MUNICIPAL WOULD BE A HAVE TO. >> SO, I THINK WHAT IS IMPORTANT TO YOUR QUESTION WE'VE NEVER REALLY HAD A STUDY TO MY KNOWLEDGE ACTUALLY TELL THE COUNTY IF WE WANT TO DEVELOPMENT IN THIS AREA , OR, TO YOUR POINT, INFRASTRUCTURE IN THIS AREA. WHAT DOES THAT LOOK LIKE AND WHAT DOES IT REALLY TAKE? AND SO, THIS IS A TOOL IN THE TOOLBOX FOR THE COUNTY'S PERSPECTIVE , AND THAT CAN GO FOR ANY TYPE OF INDUSTRY, NOT TO JUST HOSPITALITY AND TOURISM. THERE IS A MANUFACTURING COMPANY THAT WANTS TO RELOCATE TO THE SOUTHERN PART OF THE COUNTY, WHAT DOES IT TAKE FOR THEM SO, I DON'T WANT YOU TO GET HUNG UP ON JUST HOSPITALITY AND TOURISM. THIS IS A BIG PICTURE PROJECT THAT, IF INFRASTRUCTURE IS NEEDED , WHAT THAT NEEDS TO LOOK LIKE. BUT, I WILL NOT PUT AN INDUSTRIAL SITE NEXT TO A HOTEL. JUST SO YOU ARE AWARE, I WILL NOT DO THAT.

I TRIED TO TELL PEOPLE, INDUSTRY , THEY WANT TO BE NEAR RESOURCES

[01:15:05]

WANT TO BE. >> YOU TALK A LOT ABOUT THE STUDY, CAN YOU GIVE US SOME IDEAS AS TO QUALIFICATION IN THE FIRM THAT YOU ARE LOOKING AT?

>> YES, SO, WE HAVE IDENTIFIED A FIRM THAT HAD PREVIOUSLY, ACTUALLY IDENTIFIED A COUPLE OF YEARS BACK IN THE COVID ERA THAT CALL ALL LAY DOWN. BUT, THEY DO THIS NATION-WHAT, THEY HAVE DONE STUDIES, WE HAVE LOOKED THROUGH THEIR STUDIES , THEY PARTICULARLY DO STUDIES FOR THE KEY LOCATION PROPERTIES THAT WE ARE LOOKING AT , THEIR RELATIONSHIP WITH THOSE GUYS IS CLOSE ENOUGH THAT IT OPENS THE WINDOW A LITTLE BIT FOR ME TO LOOK IN THEIR WINDOW, AND IS ABLE TO EXTRAPOLATE OUT SO THERE IS A SYMBIOTIC RELATIONSHIP THEY BOTH CAN GLEAN INFORMATION FROM EACH OTHER ON WHAT IS KIND OF BEHIND THE CURTAIN AND WHAT IT TAKES TO MAKE THE BIG PROJECT LIKE THIS COME TO FRUITION. SO, THAT IS WHO WE ARE LEANING TOWARD USING , AS FAR AS USING A PROJECT TO STUDY GROUP LIKE THAT . SO, THEY HAVE KIND OF GOT THE INSIDE SCOOP THAT WE, AS A COMMUNITY NEED TO KNOW AS MUCH AS WE CAN ABOUT WHAT IT TAKES TO PULL OFF A MASSIVE DEVELOPMENT PROJECT LIKE THIS.

>> HAVE THEY DONE OTHER STUDIES IN A SIMILAR FASHION?

>> VERY MUCH ACROSS THE COUNTRY, EVEN IN THIS STATE , THEY HAVE DONE THE SPORTS STUDIES ALL ACROSS THE COUNTRY ALSO , THEY ARE MORE THAN A HANDFUL OF GROUPS THAT WE GET THE ECONOMICS, THE DRIVERS , HOW THEY CAN WORK TOGETHER, THEY DON'T NECESSARILY HAVE TO. SO, ALSO, LET ME BE TRUE. THE PROJECT DOES NOT NECESSARILY HAVE TO BE OR WANT TO BE NEXT TO THE SPORTS COMPLEX , BUT IT CAN BE A DRIVER THAT CREATES A SYMBIOTIC RELATIONSHIP WITH THE TWO OF THEM, I WANT TO BE CLEAR ON THAT, NOTHING SAID THAT THIS PROJECT IS GOING HERE OR GOING THERE , WE JUST KNOW THAT THE LARGE-SCALE PROJECT LOOK FOR THE SYMBIOTIC RELATIONSHIP, THAT COMMUNITIES HAVE IN PLACE.

>> WE HAVE SEEN IT YOU KNOW, AS KIM MENTIONED, IN GAINESVILLE AND NAPLES , AND SOME OF THESE OTHER SEMINAL COUNTY , THE SPORTS BAR THERE. SO, OBVIOUSLY IT IS A FORMULA THAT WORKS AND WHETHER IT WORKS HERE IS ANOTHER STORY, THAT'S WHAT WE ARE TRYING

TO FIND OUT . >> LET ME TELL YOU, MOMMY AND DADDY SPENT A LOT OF MONEY FOR THEIR KIDS TO PLAY TRAVEL BALL, THEY LIKE TO GO PLACES THAT OTHER KIDS HAVE SOMETHING TO DO AND CAN BE ENGAGED IN, THEY LIKE TO HAVE ACCOMMODATIONS NEARBY SO THEY DON'T HAVE TO DRIVE 20 OR 30 MINUTES AWAY TO GO TO THE HOTEL TO CHANGE CLOTHES TO GO OUT AND DO SOMETHING ELSE.

THERE IS A SYMBIOTIC RELATIONSHIP THERE.

>> WHAT IS GOOD FOR US IS THAT LANE, AND BEFORE THE MEETING I STARTED TALKING TO ALAN. TO TALK ABOUT DIFFERENT SPORTS POPPING UP , SO IT IS NOT JUST A FOLLOWER BASEBALL, WHICH MAY HAVE BEEN A STRUGGLE IT WAS A YEAR AGO, NOTES LACROSSE AND SOCCER AND FLAG FOOTBALL . SO, YOU KNOW, THAT IS A BURGEONING INDUSTRY AS WELL, IN TERMS OF JUST KEEPING YOU ACTING ON COMPONENT OF DIFFERENT SPORTS, AND OBVIOUSLY THEY HAVE GOT TO SIMPLISTICALLY THESE THINGS PICKS 10 YEARS AGO THEY DID NOT PLAY PICKLEBALL CAMINO? THE CATCH IS , THIS STUDY CAN HELP WITH THE COUNTY AS THEY DECIDE AFTER THEY GET THROUGH THIS INITIAL PHASE WHERE DO WE NEED TO ADD ADDITIONAL FIELDS AND WHAT DO THEY NEED TO LOOK LIKE AND HOW DO WE DO THAT SO WE CAN GET THE MOST BANG FOR OUR BUCK AND CREATE THESE DRIVERS.

>> GO AHEAD . >> IT'S BEEN A WHILE SINCE WE STARTED THIS CONVERSATION, SO I FORGOT ALREADY HOW IT STARTED , BUT IS THIS , TO ELABORATE, IS THIS A REAL SPECIFIC STUDY WITH REGARDS TO THE DEVELOPMENT? IS THIS LIKE A DEVELOPMENT STUDY OR

[01:20:01]

>> SO, YES, IT IS A BIG DEVELOPMENT. WE SAID LOOK AT THE STUDY AS IF THEY GO ANYWHERE ALONG CLAY COUNTY , PREDOMINANTLY ON 23, I WOULD THINK. AGAIN, BECAUSE OF THE AVAILABLE LAND. BUT, ALSO TO LOOK AT IT , WE TALK ABOUT THE A LA CARTE OF IT , THAT'S IT IF WE DO ANYWHERE IN CLAY COUNTY, OR LOOK AT THE SPORTS COMPLEX OR WHERE ARE WE AND WHERE ARE WE GOING , AND LOOK AT IT IN ASSOCIATION WITH THE SPORTS COMPLEX. SO, A SHOWS A BE ANYWHERE IN THE COUNTY, HERE ARE THE ASSETS OF THE COUNTY, HERE IS WHAT THIS CAN LOOK LIKE. AND HERE ARE THE SPORTS COMPLEXES , HOW DO WE SEE YOUR SPORTS COMPLEX COMPETING WITH OTHERS WAS COMPLEX , COMPLEXES , THAT OUR REGIONAL TOURISM DRAWS , DIFFERENT TO HAVE YOU KNOW, A LOCAL BASEBALL FIELD WHERE KIDS PLAY LITTLE LEAGUE , OR ARE YOU GOING AFTER TOURISM TYPE STUFF WHERE YOU ARE COMING IN TO TRAVEL AND YOU HAVE 20 TEAMS TO PLAY IN THE TOURNAMENT. SO, THAT IS THE SPORTS COMPLEX, AND THEN IF THE PROJECT WAS LOCATED IN A CLOSE PROXIMITY TO THE SPORTS COMPLEX. METHOD IS A GENERAL SPECIFIC ONE, THE LEAST EXPENSIVE BECAUSE THEY DON'T WORK WITH THE OTHER TWO. THEY ARE ABLE TO DRAW THAT DATA TO COME UP WITH THE ANSWER , OR AT LEAST WHAT THEY THINK THE ANSWER IS PICKS THE OTHER THING I THINK EVERYBODY NEEDS TO KEEP IN MIND , THIS PROJECT IS A LARGE PROJECT , BUT THEY HAVE, THEY ARE GOING TO BE TAKING INTO ACCOUNT WHAT WE CURRENTLY HAVE, AND WHAT WE ARE GOING TO NEED AS THE COMMUNITY GROWS. AND HOW MUCH IT IS GOING TO TELL US WHAT WE CAN SUSTAIN. AND, SO, YOU KNOW, TO CRAWFORD'S POINT , IT IS GOING TO HAVE TO TAKE INTO ACCOUNT THE ENTIRE COUNTY AND THE GROWTH THAT WE ARE EXPERIENCING AND WHAT THAT LOOKS LIKE AND HOW ALL OF THOSE PIECES AND PARTS ARE IMPACTED. SPIN-UP IS WHAT I WANT ABLE TO TAKE THE FIRST MEANT TO MATCH IT UP AGAINST AND IN OTHER

LOCATIONS . >> SO, WHEN THOSE GUYS GO TO TRADESHOWS BY KIMBERLY AND HER TEAM, THEY SAY HEY THIS IS OF COURSE THAT BASED ON POPULATION AND TRAVEL , WHATEVER YOUR ANALYTICS ARE, THEY STOLE THESE ANALYTICS, WE SHOW THAT WE CAN'T SUPPORT X NUMBER MORE PROPERTIES. OKAY? BUT THEN THEY WOULD HAVE THE SPORTS COMPLEX TOO SOON AS THEY GO TO NOT BE TOURISM SHOW , BUT SPORTS TOURISM , AND THEY SAY WE ARE TRYING TO PRESENT CLAY COUNTY FOR SPORTS TOURISM , WE HAVE X NUMBER OF FIELDS, WE CAN DO THIS AND THIS AND WE HAVE X NUMBER OF ACCOMMODATIONS -- TO ACCOMMODATE . SO, IT GIVES THEM A MARKETING TOOL TO MARKET THE COMMUNITY.

>> THIS IS THE OTHER THING THAT IS KIND OF NEW IN THE TOURISM INDUSTRY , THERE ARE DESTINATIONS NOW THAT ARE PITCHING, ONCE WE HAVE A TOOL LIKE THIS, WE CAN GO OUT AND FIND PEOPLE TO MEET THOSE NEEDS, LIKE OUR STRATEGIC PLANS.

>> SO, ABC , ARE YOU GOING TO ROLL THIS OUT IN ABC PHASE , AND GO WITH A AND SEE THE RESULTS OF THAT YOU ARBYRD WITH ME? OR THE WAY I AM KIND OF THINKING IS IT WILL DO WELL BY ITSELF , THAT IS ALL YOU NEED. OR, IN NEEDS A LITTLE BIT OF HELP, LET'S PUT IT NEXT TO THE SPORTS COMPLEX , AND THE SPORTS COMPLEX HELPS SUBSIDIZE IT , AND THAT BECOMES THE VIABLE OPTION , THEN, IS THERE , IS IT NECESSARY TO GO TO STEP C?

>> SO, GOOD QUESTION. YOU KNOW, WHEN I MET WITH COUNTY LEADERSHIP, THE QUESTION WAS TO HAVE GUTTED A AND B AND C, THAT

[01:25:06]

>> YOU, I THINK THAT IS THE WAY THAT YOU DID TO KEVIN IN THE BEGINNING, BUT I THOUGHT FOR THE AMOUNT OF MONEY LOOKING FORWARD -- COULD POTENTIALLY WORK OR NOT WORK WHEN WE ASKED AS KIM SAID, WE FINISHED THE YEAR 22-23 WAS 1.8 MILLION IN TERMS OF -- IF HE LOOKED AT WHERE WE WERE THINKING IT WAS GOING TO BE ABOUT 1.65, SO THE DIFFERENCE IS THE AMOUNT FOR THE STUDY TO 146,000. TRUST ME , YOU KNOW, CRAWFORD CALLED AND PITCHED THE NUMBER AT ME , AND HAD TO STOP TO TAKE A DEEP BREATH, BECAUSE IT IS TYPICALLY BIGGER CERTAINLY THAN WHAT WE HAVE DONE ON THE TOURISM SIDE , CERTAINLY NOT AS BIG OR BIGGER THAN WHAT WE HAVE DONE ON THE BCC SIDE IN TERMS OF STUDIES THAT WE HAVE IN THE $2 MILLION FLOOD STUDY GOING ON RIGHT NOW TO TELL US WHERE THE WATER COMES FROM AND WHERE IT LOOKS LIKE IN THE NEAR FUTURE , AS THE PARADIGM OF HIGHER RIVER LEVELS AND MORE RAIN COME IN. SO, IT IS CERTAINLY NOT MOST THE MOST EXPENSIVE STUDY THAT COMES ALONG, BUT I THINK THE REWARDS AT THE END WILL BE MUCH BIGGER THAN THAT. SO, I THINK THE RETURN WILL BE MANYFOLD MORE. TO THINK MARCUS IS CORRECT, WE KNOW WHERE WE STAND AND WHAT WE NEED TO BE. SO, IT MAY EVEN SAY HEY, YOU NEED TO INVEST IN THE SPORTS COMPLEX.

>> PART OF WHAT IT WILL DO IS SAY HERE IS WHAT WE WOULD EXPECT YOU TO DO TEARS OF MPLEX, HER RECOMMENDATION BASED ON YOU SAID HE WANTED TO KIND OF FOCUS ON SPORT ABCD AND LOOK, YOU CANNOT BE ALL THINGS TO ALL PEOPLE. BUT, IF THEY COME BACK AND SAY PART OF THE STUDY WILL COME BACK AND SAY HEY, WE ARE SEEING MORE ACTIVITY IN THE SPORTS , AND I DON'T KNOW, PICKLEBALL MIGHT BE A LOT BIGGER THAN I REALIZE IT IS. BUT, YOU KNOW, IF I WERE IN YOUR SEAT AND YOU SAID HOW MUCH MONEY DO YOU WANT TO SPEND ON PICKLEBALL I WOULD SAY I'M OUT. BUT THEN HE COMES IN AND SAYS NO, WITHOUT A STUDY TO SAY HEY, YEAH, WE SUPPORT THESE PICKLEBALL COURTS, YOU HAVE TO SHOW ME SOMETHING THAT'S IS WHY ARE WE INVESTING IN LARGE SCALE PICKLEBALL COURTS? BUT IT IS A VERY POPULAR AND GROWING SPORT , SAME WITH SAND VOLLEYBALL, IT USED TO BE ONLY BEACH VOLLEYBALL, AND I GOT SAND VOLLEYBALL AND YOU DO IT AWAY FROM THE BEACH. SO, ON A HIGH SCHOOL LEVEL , THAT IS THE WHOLE SPORT, AND IN FACT PICKLEBALL IS AS BIG AS IT IS, A PRETTY BIG ARTICLE , HOW MANY HUNDREDS OF KIDS SHOWED UP FOR THE OPEN CALL TO COMPLAIN PICKLEBALL? SO, IT IS NOT JUST SENIOR CITIZENS THAT CANNOT RUN AROUND AND PLAY TENNIS ANYMORE, THEY ARE ACTUALLY GOING TO DO PICKLEBALL

TEAMS AT THE HIGH SCHOOL. >> LAURA TOLD US , YOU HAVE A MALLET SITTING IN THE OFFICE.

>> I THINK I HAVE A COMMENT, BECAUSE IT SOUNDS LIKE WE HAVE TO HAVE THIS TO ENTERTAIN THIS GROUP, LIKE WE HAVE TO HAVE THIS . SO, IF WE DON'T, WE ARE PASSING ANOTHER CHANCE. PASSING UP A CHANCE TO GO TO SOMEBODY ELSE WITH ANOTHER ANOTHER COUNTY . DO WE WANT TO PASS UP THAT CHANCE? DO WE WANT TO DEVELOP

[01:30:05]

PICTURE. >> WITH MULTIPLE LEGS, YEAH, IT HAS GOT TO BE PIXEL, THAT IS MY THOUGHT.

>> I WANT TO ADD ONE THING. WHEN YOU STARTED GOING TO A RESORT YOU KNOW, YOU GOT MY LUGGAGE PACKED , MY WIFE GOING, MY SUNTAN LOTION , NOW LOOKING AT THE BIG PICTURE, AND UNDERSTANDING THAT IT WOULD BE A GREAT TOUR FOR A FOUR TO 5 HOUR DR. OF A SYMBIOTIC CHANCE DESTINATION, I LOOK FORWARD TO

SEEING THIS. >> YOUR WIFE AND KIDS ARE ALREADY THERE. I 90% OF THE PEOPLE THAT ARE DRIVING , 10% ARE GOING TO BE I CANNOT IMAGINE, I JUMPED THE GUN'S A LITTLE BIT, BECAUSE YOU HAD ME GOING TO A RESORT WITH A STRAW HAT , I LOOK FORWARD , FAMILY DESTINATION. HOW IS THAT? WELL, THANK YOU. THANK YOU. MAKINO, AND AS IT WAS INDICATED IN 2018 MAGAZINE THAT I READ , IT SAID THAT WE WERE ONE OF THE TOP OR EIGHT OR 10 PLACES TO LIVE IN THE COUNTRY , EXCEPT WE FINISH 167TH AND I ALWAYS -- TOOK THAT TO HEART , AND I THINK THIS COULD BE ONE OF THOSE THINGS THAT WE ARE JUST LACKING, THAT IS WHY WE DON'T HAVE FAMILIES SHOWING UP IN TERMS OF SOME OF THE DATA THAT YOU HAVE SEEN, TO TALK ABOUT OUR ADS STOP HAPPENING ONLINE. I THINK THERE IS ROOM FOR IT THAT CALLS FOR IT, WE NEED TO HAVE A ROAD MAP TO SEE WHERE WE ARE GOING WITH THIS, HOTELS ARE THE MOST IMPORTANT ASPECT I THINK EVERYBODY WILL GREEN STUFF EVEN IF YOU'RE NOT ASSOCIATED WITH THE ONE RESORT WE ARE TALKING ABOUT, I THINK ALL OF THE HOTELS AND BUSINESSES AND COMMUNITY WE COULD BENEFIT BY THAT. ANY OTHER QUESTIONS? AND, BEFORE WE GO , TALK A ITTLE BIT ABOUT CONFIDENTIALITY , AND WHY THE SECRET ASPECT OF THIS, THAT IS ONE OF THE THINGS THAT , YOU KNOW, CRAWFORD SAT ON THE $350 MILLION OR $250 MILLION PROJECT WITH THE I KO, AND WE CANNOT REALLY REVEAL THEM BECAUSE THE MARKETPLACE IS COMPETITIVE.

>> TYPICALLY WE IDENTIFY PROJECTS BY CODE NAME, WE ARE CALLING THIS ONE GAME CHANGER. A NOVEL APPROACH TO THIS. SO, IDEALLY WHAT WE DO IS LOBBY COMPANIES THAT WE DEAL WITH THAT ARE PUBLICLY TRADED COMPANIES, THEY CAN BE EXPANDING OR RELOCATING . SO, IF THE INFORMATION IS RELEASED PRIOR TO THEM BEING READY TO RELEASE AT , BECAUSE PEOPLE ASK US WHY DON'T YOU SAY WHEN THEY WANT TO CALL PUBLIC, WHERE THEY ARE MAKING AN INVESTMENT. SO, THAT IS WHY WE USE CODE NAMES, THAT IS WHY WE REFER TO PROJECT IN A VERY BROAD. I KO, THE COMMISSIONER MENTIONED, MOST OF YOU HAVE PROBABLY HEARD OF IT, WE ANNOUNCED IT ABOUT FOUR MONTHS AGO OR FIVE MONTHS AGO.

IT IS ABOUT A $250 MILLION ÚCAPITAL INVESTMENT GOING OUT THREE TO ONE, IT IS AN INDUSTRIAL PROJECT, NOT A TOURISM PROJECT , BUT, WE HAVE BEEN WORKING ON THAT FOR OVER TWO YEARS , FROM THE INDUSTRIAL ECONOMIC DEVELOPMENT SIDE, IT WAS VERY COMPETITIVE FOR THEM TO COME HERE , AND WHEN I SAY IT WAS COMPETITIVE FOR THEM TO GET AHEAD OF THEIR COMPETITORS TO BE THE FIRST INTO FLORIDA WITH THE MANUFACTURING OF THE PROJECT , THEY MAKE SHINGLES. WHO ELS WANTS TO BE IN FLORIDA MAKING SHINGLES? BUT, TO THEM, IT WAS A COMPETITIVE ADVANTAGE TO BE THE FIRST IN FLORIDA , AS YOU UNDERSTAND. SO, WE WERE UNDER

[01:35:04]

GET EVERYBODY INTO THE CAR AND DRIVE OVER. SO, IT IS A PRETTY BIG PLAY, ONE OF THE PROJECTS WE ARE LOOKING AT IS ABOUT $350 MILLION CAPITAL INVESTMENT, THAT IS PRETTY SUBSTANTIAL. MOST OF US WOULD PAY FOR A HOUSE, THEN I HAVE 350 MILLION LAYING AROUND.

IS A MAJOR INVESTMENT. AND, LOOK, IT IS A MAJOR INVESTMENT DECISION FOR A COMPANY, YOU GUYS THAT ARE HOTEL YEARS THAT OPENED -- ON YOUR PROPERTY , YOU KNOW WHAT THE COST OF THE PROPERTY, AND THEN KNOWING AND GNASHING OF TEETH THAT YOU GO THROUGH TO MAKE THOSE CORPORATE INVESTMENT DECISIONS, MULTIPLY THOSE NUMBERS EXPONENTIALLY FOR A PROJECT LIKE THIS. SPINNAKER

DEAL, EVERYBODY GOOD? >> ALL RIGHT. GREAT, THANK YOU .

ANY OTHER DISCUSSION? SOMEBODY'S COMFORTABLE MAKING A MOTION, I WILL BE GLAD TO ACCEPT THE MOTION. MCKIBBEN MAKES THE MOTION TO APPROVE, DO WE HAVE A SECOND? DEBBIE SECONDS, ANY OTHER DISCUSSION OR COMMENTS? ALL RIGHT, ALL IN FAVOR? ANY

OPPOSED? MOTION CARRIES 7-0. >> THANK YOU .

>> NEXT STEP, WE WILL ASK TO BE PUT ON THE AGENDA FOR THE BOARD OF COUNTY COMMISSIONERS FOR THEIR APPROVAL OF THIS, THEN ONCE THAT IS DONE WE WILL MOVE FORWARD WITH FINALIZING THE TIMING OF THE STUDY , THANK YOU FOR

>> THANK YOU. >> SO, WE MOVE AHEAD TO NUMBER EIGHT AND IT IS THE QUEEN OF TOURISM GRANTS . CAROLINE, SHE

[8.  TDC Grant Event Update (C. Everill)]

[01:40:07]

>> WHAT WAS THE TOTAL ON THAT?

>> ACTUALLY , CORRECT ME IF I AM WRONG, I THINK THAT IS REFLECTED

IN YOUR 23-24 >> IT'S A LEFTOVER 42 NINE .

>> IS THAT IT? >> NO, SIR, ON THE 22-23 WE HAVE A 47 983. ON THE 23-24 THE LEFT OVER, THAT IS HOW MUCH MONEY IS LEFT OVER AFTER THAT HAS OCCURRED FOR THE GRANTS

BUDGET. >> SO, TAKING A MASS, THAT IS WHY IT RESULTS WITH 42? 42 IS THE NUMBER THAT WE ARE CARRYING,

RIGHT? >> IS, THE 40 2983 WILL BE FOR

THE FISCAL YEAR FISCAL YEAR . >> AUDIT.

>> WE HAVE TWO GRANT APPLICANTS THAT WE ARE GOING TO DISCUSS,

BOTH SPORTING EVENTS. >> ANYBODY HAVE ANY QUESTIONS AS IT LEADS TO GRANT THAT WE HAVE NOW? BEFORE THE BASKET GOT THEIR INFORMATION IN , AND I THINK, THE ONLY ONE I HAVE A QUESTION ON WOULD BE THE AMERICAN PRIDE FOURTH OF JULY , AWARDED 10,000, THEY SPENT 5400, RIGHT? SELECT YES, CIRCUIT WITH THEM TO SEE WHERE THEY ARE WITH THIS YEAR, AS TO THE ENTIRE AMOUNT WHETHER THEY NEEDED OR WHATEVER. OKAY,

ANYTHING ELSE? >> THAT IS IT, AS FAR AS THE UPDATE FOR THE FISCAL YEAR 22-23 AND 23-24 PICKS OKAY , LET'S GET INTO GRANT APPLICATIONS THAT WE HAVE IN FRONT OF US PICKS US CLOSER. TODAY WE ONLY HAVE TWO. SO, BOTH OF THESE ARE ALSO SPORTING . SO, I WAS GOING TO FIRST START WITH MINOR-LEAGUE GOLF TOUR . SO, THE EVENT NAME IS THE 2024 CLAY COUNTY OPEN, THIS EVENT IS WHEN TO OCCUR FEBRUARY 26 THROUGH THE 28TH OF 2024 AND WILL BE AT THE EAGLE HARBOR GOLF CLUB, THE PROJECTED NUMBER OF THE ATTENDEES IS 70, ALSO PROJECTED NUMBER OF HOTEL ROOM NIGHT IS 70, PROJECTED DIRECT ECONOMIC IMPACT IS 1600 -- 16,000, 100. NOW, AS FAR AS THE APPLICATION SCORING , THEY SCORED 130 POINTS ALL IN ALL , 40 FOR THE COMMITMENT , 45 A -- POST EVENT , 30 FOR POLY POSTEVENT AND MANAGEMENT CAPACITY. AND , WITH OUR CURRENT SCORING MODEL WILL TALK ABOUT THE PROPOSED ONE LATER ON, I WOULD SAY 40% OF THE REQUEST , THEY ASKED FOR 12,000, STAFF RECOMMENDED $4800. THAT WAS A LOT OF NUMBERS ON IT YOU ALL AT ONE TIME. AND THEN, AS FAR AS AREAS OF IMPROVEMENT, NUMBER OF DAY VISITORS AND NUMBER OF OVERNIGHT ACCOMMODATIONS.

>> OKAY, MAYBE LANE OR ALAN CAN YOU HELP US UNDERSTAND WHAT THE

EVENT IS? >> IS, THIS GRANT REQUEST IS NOT ONLY FOR THE MINOR-LEAGUE GOLF TOUR, BUT THIS IS A BROADER ASK , BECAUSE IT IS CREATING A VISION. SO, THE MINOR-LEAGUE GOLF TOUR HAS BEEN AROUND FOR YEARS, BROOKS KEPT THE FOR THOSE OF YOU HAVE HEARD OF HIM, HE PLAYED ON IT , IT'S BEEN AROUND FOREVER. WE HAVE DONE SOME EVENTS WITH THEM , AND REALLY CONVINCED HIM THAT ONCE WE TALKED TO KIMBERLY AND SAID THESE GOLF COURSES REALLY NEED WORK IN FEBRUARY, HE WANTED TO MOVE THE EVENT APPEAR. THE REASON FOR THE ASK OF $12,000 IS HE DOES NOT KNOW, HAVING NEVER DONE AN EVENT APPEAR, HE DOES NOT KNOW WHAT HE DOES NOT KNOW YET. SO, THE $12,000 GOES TO HELP CREATE A PURSE , TO ATTRACT MORE AND MORE GOLFERS. AND, SO, THAT PURSE, BECAUSE IT IS A PROFESSIONAL GOLF TOURNAMENT THAT WE HAVE NEVER HOSTED ANYTHING LIKE IT BEFORE, WE HAVE TO START SOMEWHERE. HOWEVER , THE VISION OF THIS IS THAT WE WANT TO BID ON, IN THE SPRING, NCAA DIVISION TWO, AND DIVISION III MEN'S AND WOMEN'S NATIONAL CHAMPIONSHIPS FOR GOLF , WE ARE NOT GOING TO GET THOSE UNLESS WE CAN SHOW THAT WE CAN RUN A HIGH LEVEL PROFESSIONAL OR COLLEGE EVENT. THEY WILL ASK US WHAT EVENTS HAVE YOU RUN, AND WE WILL BASICALLY SAY A BUNCH OF CHARITY

[01:45:01]

>> WHERE DO THEY USUALLY PLAY? DO THEY PLAY JUST IN FLORIDA?

>> THEY DO PLAY IN FLORIDA, THAT IS WHERE MOST OF THE GOLFERS ARE, THERE ARE PEOPLE COMING IN FROM ALL OVER THE SOUTHEAST TO PLAY IN IT, THAT IS MOST OF THE MANY TOURS, BUT THIS IS LIKE ONE OF THE BIGGEST ONES WE DO A COUPLE OF EVENTS WITH THEM, TH GOLFERS ARE ANYWHERE FROM 72 TO 90 GOLFERS, BUT THE THING ABOUT IT , A LOT OF THEM ARE OUT OF TOWN AND THEY ARE HERE FIVE DAYS BECAUSE THEY PLAY A PRACTICE ROUND , THEN THEY PLAY, OR FOUR DAYS, THE PLAY OF PRACTICE ROUND AND THREE ROUNDS OF GOLF. SO, THERE IS OPPORTUNITY CAMINO, ONCE THERE IS A ROUND OF GOLF, THEN THEY ARE HERE FOR THE WHOLE REST OF THE DAY WITH LOOKING FOR STUFF TO DO. 12,000, IS THAT THE USUAL PERSON NOT FOR FOR THE LEVEL OF GOLF, FOR THE TOURNAMENT. FOR THIS LEVEL OF GOLF, THE WINNER WOULD GET ABOUT $8000 , THEN IT TRICKLES DOWN AFTER THAT. I KNEW I SHOULD HAVE HELD ONTO THE GOLF CLUBS WHEN I WAS A .

>> I KNOW.

BE A REPEAT OPPORTUNITY, OBVIOUSLY ? AND THEN WHAT IT IS THAT COMMITMENT AND IF GIVEN IS CAN WE GET THEM TO SIGN ON TO

MORE THAN ONE YEAR AT A TIME? >> HE WANTS TO MAKE THIS AN ANNUAL EVENT, HE HAS NOT DONE AN EVENT IN NORTHEAST FLORIDA, HE'S BEEN WANTING TO , HE'S BEEN LOOKING AT YOU KNOW, COURSES IN JACKSONVILLE, WITH A NOTE HIM AND SAYS YOU HAVE TO COME TO PLAY, THEN WE KIND OF MARRIED IT ALTOGETHER, IT WORKED . EAGLE HARBOR HAS THE AMOUNT OF YARDAGES THAT THESE GUYS NEED , THEY NEED WELL OVER 7000 YARDS TO PLAY, SO, EAGLE HARBOR DEFINITELY HAS THAT , BUT YES, THIS WOULD BE AN ANNUAL THING IN FEBRUARY EACH YEAR THAT WILL GROW AND GROW .

>> IS AN OPPORTUNITY -- AMOUNT, IF THEY KEEP GETTING EVERYBODY TO FILL THEM OUT BUT IF WE GIVE THEM THE FULL AMOUNT , COULD WE GO BACK TO HIM AND SAY OKAY WE GIVE YOU THE FULL AMOUNT BUT WE

WANTED TO GO YOUR COMMITMENT? >> YES, WE CAN ABSOLUTELY DO THAT, WE CAN DO A MULTIYEAR AGREEMENT OF HERE IS WHERE SCOTT TURNER IS THE EXECUTIVE DIRECTOR, HE IS OPEN AND ONE OF THE EASIEST GUYS YOU WILL EVER WORK WITH.

>> SO, YOU ARE SAYING THERE'S PROBABLY BETWEEN SOMEWHERE BETWEEN 90 AND 70 GOLFERS THAT STAY FOR MULTIPLE DAYS?

>> THEY ARE HERE FOR FOUR DAYS PICKS SO, RIGHT NOW , ONE OF THE REASONS WE ARE SHORT ON THE 12,000 IS BECAUSE YOU HAVE A PROJECTED NUMBER OF HOTEL ROOM NIGHTS AT 70 , 70 GOLFERS, EVEN AT THE LOW END , THAT IS ONLY ONE ROOM PER GOLFER, DO THEY

DOUBLE UP? >> HE FILLED TO THIS OUT, I THINK HE WAS JUST TRYING TO BE VERY CONSERVATIVE. IT IS GOING TO BE, I MEAN WE DO HIS EVENT, AND SOME OTHER AREAS, IT IS TWO TO 300 PER NIGHT PICKS AND I THINK , TOO, THIS MEETING CAME UP SO QUICKLY OFF OF THE OCTOBER MEETING AND THINGS HAD MOVED SO QUICKLY, WE GOT TO SPEND SOME TIME WITH THESE APPLICANTS THAT OMITTED, BECAUSE IN THE NEXT APPLICATION IT IS THE SAME THING , THE ROOM NIGHTS , UNLESS YOU ARE IN THE INDUSTRY AND YOU KNOW THAT YOU DO THIS ALL THE TIME, THE ROOM NIGHTS , IT IS NOT HOTEL ROOMS , IT IS NOT NUMBER OF PEOPLE, WE HAVE TO DO THE MATH. AND SOME PEOPLE DO NOT UNDERSTAND THAT, WE HAVE TO DO BETTER. YOU KNOW, WE HAVE TO HOLD THEIR HAND A LITTLE BIT

MORE, AND THAT . >> IT IS A SHORT TURNAROUND. WE

[01:50:05]

>> RIGHTS, AND THAT, YOU KNOW, YOU ALL KNOW TALKING WITH THESE PLANNERS IT TAKES TIME, AND REALLY GIVES YOU INSIGHT INTO THEIR EVENT , AND WHAT THEY ARE REALLY PLANNING, AND WE JUST DON'T HAVE TIME TO DIG INTO THAT, SO, THAT IS WHY -- WHO IS MORE INTIMATELY INVOLVED IN WHAT THEY HAVE WORKED WITH ON OTHER EVENTS, THOSE KINDS OF THINGS ARE HERE TO KIND OF WALK

US THROUGH THAT . >> I HAVE ANOTHER QUESTION, THEIR PATTERN, DO THEY COME IN ON A THURSDAY TO PLAY THE

WEEKENDS? >> I BELIEVE THEY COME IN ON TUESDAY . TUESDAY PRACTICE DAY, WEDNESDAY, THURSDAY, FRIDAY .

>> THAT'S GOOD, DURING THE WEEK.

>> THE 26TH IS THE LAST WEEKEND OF FEBRUARY. SO, OKAY. SO, THEY HAVE NEGOTIATED EVERYTHING WITH EAGLE HARBOR, THEY ARE PAYING FEES, IT IS NOT FREE, EAGLE HARBOR IS GOING TO DO VERY WELL OFF OF THIS , AT A TIME THAT NOT MANY PEOPLE PLAYING GOLF AS WELL. SO, THERE ARE SOME OTHER WINS WITH IT PICKS AND I WANTED TO CLARIFY, THEN, AS WE TALKED TO YOU STARTED TO BECOME CLEAR THAT WE WERE OVERESTIMATED. UNLESS THEY ARE ALL HAPPY GILMORE AND SLEEP IN THE CAR.

>> NO, THESE PLAYERS ARE LIVING ON SPONSOR EXEMPTIONS RIGHT NOW

TRYING TO MAKE IT. >> OKAY, SO, OBVIOUSLY I DON'T KNOW WHAT THAT DOES TO THE NUMBERS, BUT IT CERTAINLY DOES

INCREASE . >> OF THE 12 GOES TO WORDPRESS , HOW IS ESTEP GOING TO MARKET IT ? AND WHERE ARE YOU GETTING

THOSE DOLLARS FROM? >> WE HAVE ARTIE TALKED WITH OUR GOLF PARTNER FOR HIS GHOST GOLF AND DEVELOP STRATEGIES WITH

THEM . >> BUT A LOT OF THIS IS, YOU KNOW, YOU HAVE GOT TO BE A PRO TO PLAY IN THE TOURNAMENT , IT IS NOT, YOU KNOW, IF YOU ARE A -- HANDICAP , YOU ARE NOT AS GOOD AS THESE PEOPLE. SO, IT IS REALLY MARKETING IT TO THAT LEVEL OF GOLFER. NOW, WHERE WE NEED TO DO A GREAT JOB OF HIS ONCE THEY ARE HERE, THAT WE HAVE GOT TO CAPTURE FOR THREE OR FOUR DAYS, THEY DON'T JUST HIT BALLS FOR FIVE HOURS, THEY ARE LOOKING FOR STUFF TO DO SO, WE HAVE PEOPLE THERE AND RESTAURANTS, AND HOW DO WE TAKE ADVANTAGE OF THOSE AUXILIARY STOP THAT CAN HELP SPEND MORE MONEY AS WELL?

>> ANYBODY HAVE ANY OTHER QUESTIONS? SO, YOU KNOW, JUST BASED ON THE INCREASE IN TERMS OF THE ROOM NIGHTS , I THINK IT WOULD BE WORTH IT FOR US TO ADDRESS THE ADDITIONAL MONEY TO GET TO THE REQUEST , ANYBODY ELSE HAVE A SIMILAR THOUGHT? IF YOU DO, TAKE IT AND MOVE FORWARD ON THAT PICKS -- PROGRAM OFFICE COMING TO CLAY COUNTY. YOU HAVE TO START SOMEWHERE PICKS I THINK I WOULD LIKE THAT. I WOULD LIKE TO SEE MAYBE A TWO YEAR COMMITMENT , I DON'T WANT TO GIVE MONEY FOR A PURSE. BUT MAYBE WE CAN TRY THAT. SO, IF THINGS GO WELL AND

WE THINK WE LIKE IT? >> I THINK THE ONLY CHALLENGE OF THAT COULD BE FROM THE GOLF COURSE, IF IT DOES NOT WORK FOR EAGLE HARBOR , IT WILL WORK FOR SCOTT, I'M NOT WORRIED ABOUT HIM , BUT DOESN'T WORK FOR EAGLE HARBOR?

>> THAT IS HARD TO COMMIT TO PICKS SO, THE OTHER THING IS THAT WE HAVE AN AGREEMENT WITH EACH GROUP NOW, THAT YOU ALL , YOU AND THE BOARD OF COUNTY COMMISSIONERS, AGREED TO TAKE SO, WE CAN CUSTOMIZE THOSE THINGS IN THAT AGREEMENT, THAT IT IS BASED ON AN AVAILABLE COURSE IN CLAY COUNTY, THOSE KINDS OF THINGS, WE CAN PUT IN THAT AGREEMENT. SO, JUST KNOW

THAT . >> DO YOU HAVE A PROBLEM

RETURNING IF IT WORKS. >> YOU WILL BE FINE, HE WANTS TO BE A PEER, LIKE WE SAID. HE IS EXCITED. AND MAYBE, YOU KNOW, BROOKS HAS GOT SOME FREE TIME ON A WEEKEND IN FEBRUARY AND WAS TO COME OUT AND SHOW US SOME MOVE .

>> WE HAVE EIGHT CURRENT PGA TOUR GOLF COURSES THAT HAVE PLAYED ON THIS TO HER, THAT'S A GOOD START PICKS OKAY .

>> THEN ALSO ON YOUR SCORESHEET IT WOULD INCREASE THE ECONOMIC IMPACT AS WELL AND PEOPLE STAYING FOR THAT LONG A PERIOD OF TIME. SO, DO I HAVE A MOTION?

[01:55:07]

>> I WILL MOTION TO PROVIDE 12,002 WITH THE MINOR-LEAGUE GOLF ., KEVIN MAKES THE MOTION, DO WE HAVE A SECOND?

>> ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE? ANY OPPOSED? MOTION CARRIES 7-0. WE ASK FOR CLARIFICATION, IS THERE ANY PROVISION WITH THAT, JUST 12,000 FOR ONE YEAR? JUST ASKING FOR CLARIFICATION SO WE CAN DO THE AGREEMENT CORRECTLY.

GOOD IDEA. YOU KNOW, I THINK I WOULD RATHER LEAVE IT UP TO YOU AND I WANT TO FIGURE OUT WHAT IS THE BEST WAY TO POSITION US .

>> AND CAN TELL YOU THE GOAL IS TO BE HERE 10 YEARS FROM NOW IS FOR THAT TOURNAMENT TO STILL GOING PICKS IT HAS TO BE A WIN WIN FOR BOTH PARTIES. SO, I WILL LEAVE IT TO YOU AND ALICE FOR THE CONTRACTS TO NEGOTIATE TO BE FILLED OUT SOME CONSIDERATION FOR ANOTHER VISIT. I DON'T THINK HE WOULD'VE

CONTRACT WITH THAT . >> I THINK WE WILL DO A PRO AM

SO GET YOUR STICKS READY. >> THANK YOU. ALL RIGHT, SO, WE MOVE ON TO THE SECOND AND FINAL SPORTS EVENT .

>> SO, THE SECOND AND FINAL IS GOING TO BE FOUNDATIONS FOR SCHOLARS ATHLETIC INC., THE SCOTTISH MASTERS ATHLETIC NATIONAL, THS WILL HAVE AN OCTOBER 4 THROUGH OCTOBER 16, 2024, IT IS GOING TO BE IN OUR VERY OWN CLAY COUNTY FAIRGROUNDS , THE PROJECTED NUMBER OF ATTENDEES IS 20,000 , PROJECTED DIRECT IMPACT IS A LITTLE BIT OVER 100,000, PROJECTED NUMBER OF ROOM NIGHTS, THERE WERE THREE ON THE APPLICATION, WE WERE JUST SPEAKING BEFORE AND WE HAVE A REPRESENTATIVE HERE THAT CAN GIVE US MORE INFORMATION , AS FAR AS APPLICATION SCORING , ALL IN ALL THEY RECEIVED 140 POINT , FOR THE COOK COMMITMENT FOR EXPANSION TO CLAY COUNTY, 15 FOR MEDIA VALUE , 30 FOR QUALITY OF PROPOSED EVENTS, AND FINALLY, STABILITY AND JOINT CAPACITY, 25, WITH OUR CURRENT SCORING ALGORITHM THAT WILL BE 40% OF WHAT THEY ASKED, THEY ASKED FOR 15, SO OUR STAFF RECOMMENDING $6000 FOR ALL THE NUMBERS THROWN.

>> OKAY. SO, YOU HAVE NUMBER OF DAY VISITORS AND NUMBER OF OVERNIGHT ACCOMMODATIONS AS AREAS OF IMPROVEMENT?

>> YES, SIR. >> THEY SAID THEY WOULD HAVE 20,000? IS THAT NOT A GOOD ENOUGH NUMBER? IT'S BEEN A THINK IN THE APPLICATION , WITH THE CHALLENGE WAS IS THAT THERE WAS AN ENTRY OF FIVE NIGHT . AND, AGAIN, IT GOES BACK TO UNDERSTANDING THE CALCULATION AND EVERYTHING BUT I DON'T KNOW IF YOU WOULD LIKE TO INVITE THE APPLICANT ?

>> DON, WANTED TO COME UP TO EXPLAIN TO THE GROUP WHAT THIS IS? THIS IS A PRETTY BIG DEAL.

>> MY NAME IS DON SCHOLZ , I AM SO NERVOUS, I'M USED TO BEING BEHIND THE CAMERA, NOT IN FRONT OF IT. I DO WORK FOR CLAY COUNTY, I'VE BEEN WITH THE FOUNDATION FOR COTTAGE ATHLETIC FOR A FEW YEARS, NOMINATED AS THE PRESIDENT AND HAVE THE SCOTTISH MASTERS ATHLETIC INTERNATIONAL REACH OUT TO ME AND SAY HEY, CAN YOU DO THIS FOR US? AND I -- IN THE ELEVATOR AND I WAS LIKE I DON'T KNOW WHAT TO DO, SHE SAID WE WANT THIS GAME AND I SAID OKAY SO I PUT TOGETHER A PROPOSAL, I DID NOT THINK THAT I WOULD GET IN, SO I WAS VERY SURPRISED 30 MINUTES AFTER THE MEETING SAYING CONGRATULATIONS , YOU HAVE IT AND I WAS LIKE WHAT DO I DO? SO, IT HAS DEFINITELY BEEN A LEARNING PROCESS PIXEL, IT IS A BIG DEAL. THIS YEAR IT WAS HELD IN SWITZERLAND , WE WILL HAVE UP TO 150 -- TO PUT THIS INTO PERSPECTIVE , ONLY 10 OF THEM, 10 TO 15 COME FROM FLORIDA.ALL OF THE REST WILL COME FROM AROUND THE WORLD , WITH OVER 10 COUNTRIES REPRESENTED, WE ARE LOOKING AT HOTELS DAYS SORRY, I AM HORRIBLE WITH MATH AND FIGURING EVERYTHING OUT , BUT THEY HAD TO GET ACCLIMATED TO THE TIME CHANGE AND TO THE WEATHER SO, YOU ARE LOOKING AT ABOUT FIVE DAYS FOR YOUR WORLD ATHLETES , AND THEN OF COURSE COMING IN FROM THE UNITED STATES. SO, WE HAVE ARTIE STARTED PUTTING THINGS TOGETHER ON LOCAL THINGS THAT YOU CAN DO , YOU KNOW, AND JUST SHOWCASING CLAY COUNTY , YOU CAN GO TO OUR WEBSITE, I GET THE WEBSITE FOR CLAY COUNTY, AND -- SHOWCASING CLAY COUNTY, ALL OF THE PICTURES

[02:00:01]

ONE, I WANTED TO LET YOU KNOW THAT DON AND HER TEAM HAVE SECURED MAJOR GLOBAL SPONSORS , BUT ALSO PICKS THERE IS A

GUINNESS TENT? >> MCTAVISH FROM THE OUTLANDER, THE HOBBIT TRILOGY , THEY HEARD THAT WE HAD IN, HE IS ROLLING HIS PRODUCT OUTING TO FLORIDA. AT THE SAME TIME, -- IS HAPPENING, HE IS ACTUALLY COMING FOR THREE WHISKEY TASTINGS.

SO, THAT WAS HUGE . >> SO, BASED ON 150 ATHLETES COMING FOR FIVE DAYS , THAT IS 750 ROOM NIGHTS. PLUS STAFF.

RIGHT, COMING IN FROM SCOTLAND .

>> THEN YOU SAID THE FESTIVAL? SO, THAT WILL BRING OTHERS, SO, WE ARE WAY OFF, LIKE THIS IS A LOT OF ROOM NIGHTS, WE HAVE TO

FIGURE THAT OUT . >> MRS. AND NOT UNDERSTANDING .

DEAL . >> IS A LOT OF ROOM NIGHTS.

>> OBVIOUSLY YOU CANNOT DEPEND ON SOME OF THOSE FOLKS INVOLVED IN THE SCOTTISH GAMES AS WELL, RIGHT?

>> THERE'S A COUPLE OF THEM THAT UP REACHED OUT TO ME THAT WILL HELP , BUT, BOY, WE HAVE, IT HAS BEEN SO AMAZING, THE PEOPLE THAT WANTED TO GET INVOLVED , AND NIAGARA IS ONE OF THEM, I HAVE A MEETING WITH THEM AND THERE'S A LOT OF BIG EXCITEMENT. SO, KIMBERLY HAS BEEN GUIDING ME WHAT YOU KNOW WE ARE WORKING, BUT I REALLY -- ABOUT THIS. SO WE BOUGHT HER A LOT TOO.

>> OKAY. I THINK IT IS BIG. AND IT IS NOT FLORIDA-GEORGIA WE CAN.

OF THEM AND WE SAID NO , WE HAD TO RESCHEDULE.

>> THANK YOU TO THAT. >> YOU ARE WELCOME. -- THE FALL

FESTIVALS -- >> THAT WILL JUST ENCOURAGE PEOPLE TO STAY AN EXTRA DAY AFTER THE EVENT IS OVER TO PARTICIPATE . VINAIGRETTE, EVEN WITH OUR MARKETING RIGHT NOW, -- ALREADY, BECAUSE I DO HELP WITH THE SOCIAL MEDIA AND SOME OF THE THINGS HERE WITH CLAY COUNTY, THEN WE HAVE ANOTHER MEMBER WHO WAS ALSO INTO MARKETING, SO WE HAVE ALREADY BEEN MARKETING MAKINO, YOU CAN COME HERE AND DO ALL OF THIS .

>> I -- CLOSER DON, UNFORTUNATELY, THEY ARE BREAKING THE RED LIGHT IS THE AT YOU AS YOU BREAK IT AT OTHER PEOPLE.

LAUGHTER ] >> AND THEY ARE ALREADY USING DESTINATION MATERIAL -- IF WE HAVE THE HOTEL MEMBERS IN HERE , WE PROBABLY WOULD'VE MAXED OUT BY THEN.

>> SO, KIMBERLY, YOU ARE CARRYING NUMBER 42 , IF WE GO WITH THE 15, WHICH I THINK WE SHOULD , NOW WE ARE REDUCING THAT BY 27 , WE LEFT FOR 16 , THAT WE ARE PLANNING TO PUT IN, ARE WE ANTICIPATING COMING FORWARD, AND DO WE HAVE -- WHAT

YOU GOING TO DO? >> YEAH, SO , THAT IS THE BIG TOPIC OF DISCUSSION. THE , AND YOU ALL SAW THE LIST IN THE AIRSTREAM VENTURES PRESENTATION. THERE'S TWO FLAG FOOTBALL TOURNAMENTS THAT WE ARE PURSUING , THERE IS LACROSSE , AND THEY ARE GOING TO BRING , THEY ARE PITCHING , I THINK WE HAVE SECURED ONE -- THAT IS 10 RIGHT THERE. AND SO, -- FOR

[02:05:15]

>> THERE ARE TWO TOPICS HAPPENING. SPINNAKER THINK THEY ARE RELATED IN SOME RESPECTS. SO, I DON'T REALLY THINK, YOU KNOW -- MY SUGGESTION WOULD BE -- WE HAVE 12 AND 15 , 15 983, SO, 16 , I WOULD SAY TAKE 34 OUT OF RESERVES , THEN HOLD THAT TO SEE IF WE HAVE IT, AND IF NOT WE CAN ALWAYS GO BACK AND

TURN IT BACK IN >> AND WE DO THAT IS TWO

DIFFERENT MOTIONS? >> SO, SINCE WE HAVE ENOUGH IN THE BUDGET NOW TO COVER THE FULL 15, WE CAN DO THAT , THEN TAKE OUT THE OTHER THING IS PART OF , BEFORE WE GET TO --

GO AHEAD, DON? >> ONE MORE THING , SO, THE PRESIDENT OF THE SCOTTISH MASTERS INTERNATIONAL DID LET ME KNOW THAT THEY ARE HOPING TO PUT , KIND OF LIKE THE OLYMPICS CAN TO DO A ROTATION AND -- HE SAID WE WOULD LIKE TO PUT YOU INTO A ROTATION SO, LIKE EVERY FOUR YEARS IT WOULD COME IN, BUT I DON'T HAVE ANY GUARANTEE , HE JUST SAID THAT IS SOMETHING THAT THEY ARE THINKING OF, THEY DO THAT WITH TUCSON , THEY SAID OF FLORIDA GOES WELL THEY WOULD LIKE TO DO THAT WITH TUCSON PICKS I WOULD LIKE TO THINK OF IT AS LIKE CLAY COUNTY EVERY FOUR YEARS. SO, THE WORLD IS BIG, IT IS HUGE .

>> WHAT IS CLAY COUNTY LAY IN IN THE WORLD? BUT THE NFL SPENDS A LOT OF MONEY TRYING TO MARKET SO CLAY COUNTY IN THE SCOTTISH

MASTERS . >> ALL RIGHT, ANY OTHER QUESTIONS FOR DON AT THIS POINT? THANKS, DON. GOOD JOB. WE MIGHT HAVE YOU BE A REGULAR WRITER OF THE MICROPHONE.

LAUGHTER ] I WOULD NOT DO THAT TO YOU.

>> YOU DID AN EXCELLENT JOB , HE MIGHT ACCEPT AN OFFER IF HE HAS NOT DONE IT BEFORE, SO THEY WERE THINKING OF THE COUNTY AND WE

APPRECIATE THAT. >> OKAY, SO, WE HAVE JUMPED THE TOTAL TO THE FULL 15, IS THAT RIGHT? SO, IF WE CAN HAVE A

MOTION TO ACCEPT THAT ? >> A MOTION TO APPROVE THE SCOTTISH MASTERS AT 15,000? SO WE HAVE A MOTION BY SECOND , ANY OTHER DISCUSSION? ALL IN FAVOR PLEASE THEY AYE? ANY OPPOSED? MOTION CARRIES 7-0. SPINNAKER RIGHT, THAT IS IT, RIGHT? WE HAVE ONE THE APPLICATION SIDE? VERY GOOD. OKAY, LET'S TALK WITH THEM A LITTLE BIT ABOUT BRINGING OVER SOME RESERVES SO THEY CAN BACK US UP ON AND ON THE SPORTS GRANTS INSIDE. MY SUGGESTION IS THAT WE WOULD NEED TO HAVE 16 OR 13-44 , THAT WOULD NOT BE EVEN, THAT WOULD BE LESS THAN 16, IT IS ACTUALLY 15 983, OR WHATEVER, BUT CLOSE ENOUGH, WHATEVER WE NEED TO GET TO 15.

I TOOK PUBLIC SCHOOL MATH. SO YOU WILL HAVE TO HELP ME WITH THAT. SO, YOU BETTER BE SHARP. WE WILL TAKE WHATEVER WE NEED TO GET UP TO 50, CAN I GET A MOTION TO THAT EFFECT AND IF

[02:10:02]

YOU, KEVIN. >> STEPHEN WAS , A MOTION TO PUT 35,000 INTO MOVING IT FROM RESERVES INTO THE GRANT BUDGET. LEVEL SECOND , WE HAD TO TWO GUYS WORKING ON NUMBERS.

WE HAVE GENERAL MEMBERS. OKAY, THAT IS WHAT THE MOTION IS , WE HAVE 50,000 AND CHANGE, AND RESERVE ACCOUNT. ANY OTHER DISCUSSION? ALL IN FAVOR PLEASE SAY AYE? ANY OPPOSED? MOTION IS

[9.  TDC Event Marketing Grant Subcommittee Report (S. Kelley).]

HANDLE THAT ONE . >> I WILL START US OFF . THANK YOU, CAROLINE, BY THE WAY. AND THE STAFF, OF COURSE, WE MET FOR THE SUBCOMMITTEE JUST TO GET A LITTLE RECAP TO DISCUSS A LITTLE BIT MORE OF WHAT QUALIFIES AS THE COMMUNITY GRANT , THE COMMUNITY EVENT MARKETING GRANT , AND BASICALLY, AGAIN , THE GOAL OF THAT ONE IS TO ESSENTIALLY TAKE EVENT THAT DON'T MEET THE SPECIAL EVENT CRITERIA OF GENERATING ROOM NIGHTS , OUR PLAN IS TO GROW MY DEGENERATION, WHICH IS WHAT WE ARE HERE FOR, TO ESSENTIALLY MINIMIZE TIME TO STAFF , AND POTENTIAL MARKETING DOLLARS SPENT ON SOMETHING THAT IS NOT GOING TO NECESSARILY RETURN ROOM NIGHTS, BUT THE PUT THEM IN A CATEGORY THAT STILL HAS VALUE, BUT MAYBE LESS SO , ESSENTIALLY WE TALKED ABOUT, IN GENERAL THEY SHOULD NOT MEET THE NECESSARILY

THE >> REPORTER: REQUIREMENTS, BUT BE ABLE TO ASPIRE TO DO THAT, BUT THEY DO STILL MATCH THE GOAL OF THE TOURISM BOARD WITH REGARDS TO BRANDING AND MARKETING SO, ESSENTIALLY, THEY ARE NOT EITHER SOMETHING THAT GOING INCREDIBLY ON UNIQUE , THAT IT IS NOT WORTH US SUPPORTING , OR IT IS SOMETHING THAT CONTINUES TO HIGHLIGHT WHAT ARE THE NATIONAL ASSETS OF THE COUNTY. WE ALSO, OUR GOALS FOR THESE IS PUTTING AN EMPHASIS ON ONES THAT ARE EITHER OCCURRING DURING MEET PERIOD, OR IF THEY CAN PARTNER WITH LOCAL EVENTS, THAT IS KIND OF THE GOAL OF THESE, WE ALSO DISCUSSED TOO THAT IN THE FUTURE WE MAY WANT TO COME BACK TO TAKE A LOOK AT WHETHER IT IS THE THOUSAND DOLLAR MAXIMUM , AND EVENTUALLY BECAME A MOVING THESE INTO WHERE THE MARKETING PACKAGE CAN ARC IT -- WE ARE NOT TYING UP MONEY THAT CAN GO TO UNIQUE, WHETHER IT IS PRODUCT DEVELOPMENT OR SPORTING EVENTS , SOMETHING THAT YOU ARE REALLY GOING TO PUSH THE GOALS OF THE TDC , THEN WE TAKE THAT MONEY AND MOVE IT OUT OF THE LINE ITEM GIVING IT TO SOMEBODY ELSE, THE SMALL GROUP, TO MARKET ON BEHALF OF THE TOURISM , FOR EXAMPLE, THAT WE CAN GET BACK INTO TOURISM DOLLARS THAT WE CAN USE TO -- BETTER MARKETING AND BETTER SPENT ON MARKETING AND HAVE STAFF DO THAT AS WELL TOO BIG SO, I EQUATED TO THE CITY FOR YEARS TO HAVE A FACADE OF IMPROVEMENT GRANT AND PUT ASIDE THE MONEY FOR THAT EVERY YEAR , THEN AFTER A LITTLE WHILE, LIKE IT WAS SPENDING MOST OF THE TIME GIVING MONEY TO PEOPLE TO CHANGE LABELS, AND THINGS, THESE ARE SOME OF THE BIGGEST EYE SORES LEFT ON IMPROVED AND THEY ARE LIKE WELL, WE NEED TO SEND THIS STUFF AT THIS POINT . AND IT WAS NOT REALLY ACCOMPLISHING THE GOALS THAT WE SET OUT TO DO.

SO, THAT IS ESSENTIALLY WHAT WE ARE TRYING TO SEE IF WE CAN MAKE THESE CATEGORIZED IN A LITTLE DIFFERENTLY , MAYBE IN THE FUTURE TOO, BY TAKING THIS AMOUNT OF MONEY OUT OF THAT LINE ITEM, OR AT LEAST REDUCING THE STAFF AND THINGS LIKE THAT, IT MAY HELP US GAUGE CREATIVE WHENEVER WE NEED TO ATTRACT A NEW PRODUCT , OR A PRODUCT THAT IS GROWING A QUALITY EVENT . SO, FOR THAT LONG DISCUSSION, IF STAFF CARES TO ELABORATE ON THE SCORING CRITERIA FOR THAT , THEN , THEY ALSO HAVE BEFORE YOU AN EXAMPLE OF SPORTS SCORING. SO, I AM LOOKING FORWARD TO HEARING THEM DESCRIBE THAT TOO. ANY FEEDBACK WITH REGARDS TO THE GRANT AWARD AMOUNT FOR THE COMMUNITY GRANT? WE DID WANT TO SOLICIT FEEDBACK IN REGARDS TO DO YOU ALL THINK THAT IS A FAIR AMOUNT? ARE WE MOVING IN THE RIGHT DIRECTION? THE QUESTION?

[02:15:01]

>> DID YOU SAY 1000? JUST SAYING YOU WOULD GET 1000?

>> THE PREVIOUS 3500 -- WHICH I STILL HAVE 22,000 FOR SOME OF THE SIZE OF THE THAT WE ARE TALKING, THOUSAND DOLLARS IS STILL NOT A FREEBIE, BUT IS STILL A DECENT AMOUNT. BUT I DID WANT TO, THERE ARE STILL REQUIREMENTS. 'S BEEN GREAT, BUT A LOT LESS, IN TERMS OF THE ASTRINGENT REQUIREMENTS WE ARE HAVING TO BE A LITTLE EASIER FOR SOME OF THESE FIRST SMALL EVENTS FROM THE FULL-TIME EVENT COORDINATORS LIKE STUFF LIKE GOING TO WORK EVERY DAY AND THAT KIND OF THING, THEN TRYING TO RUN THIS ON THE SIDE . I THINK AS THE EVENTS HAPPEN, AS THE GROWTH AND THEY FALL INTO A DIFFERENT CATEGORY. SOME OF THESE EVENTS CERTAINLY LOOK LIKE THEY HAVE POTENTIAL TO GROW , SOME LOOK LIKE THEY WILL BE VERY HAPPY TO BE A LOCAL EVENT THAT IS WHAT THEY NEED TO DO IS THE TIME AROUND FUNDRAISING.

>> IS TO ELABORATE, I THINK STEPHEN, I THINK I CANNOT THINK OF THE ANALOGY, YOU HIT THE HAMMER ON THE NOW, WHATEVER IT IS. WHATEVER THE ANALOGY IS YOU KNOW WHAT I MEAN FOR THE SUBCOMMITTEE MEETING, THE MAIN PURPOSE WAS JUST TO FLUSH OUT WHAT IS A COMMUNITY EVENT, AND WHAT THOSE REQUIREMENTS BE , SO THE WAY WE WENT INTO IT IS WE COMPILED OUR WE BROUGHT IT TO THE MEETING, AND WE'RE LIKE OKAY, THIS IS WHAT WE ARE THINKING THIS IS GOING TO BE FROM THE PREVIOUS DISCUSSIONS, LET'S TALK ABOUT DEFINITIONS, LET'S TALK ABOUT MONEY, SO WE CAN TRY TO FLESH THIS OUT AS MUCH AS POSSIBLE BE OR WE BRING IT BEFORE YOU ALL. SO, AS FAR AS THE DEFINITION OF WHAT THE COMMUNITY EVENT WILL BE, WE DECIDED IT WOULD BE A ONE-DAY COMMUNITY EVENT SPONSORED BY A NONPROFIT ORGANIZATION THAT IS OPEN TO THE PUBLIC WITH THE PRIMARY TARGET AUDIENCE RESIDENTS WITHIN 50 TO 100 MILE RADIUS. WE ALSO WANTED TO EMPHASIZE THAT FUNDRAISING EVENTS WILL NOT BE QUALIFIED AS A COMMUNITY EVENT UNLESS THERE IS AN ASPECT LIKE THERE IS SOMETHING AND MAKES IT REASON WHY SOMEBODY WOULD TRAVEL IN ORDER TO GO TO THE EVENT. EVEN THOUGH WE ARE CALLING IT A COMMUNITY EVENT, WE ARE STILL HOPING TO ATTRACT OUTSIDE VISITORS, OR EVEN IF SOMEONE WHO IS ALREADY IN CLAY COUNTY, GIVING THEM MORE INCENTIVE TO PAY, THERE IS THIS COMMUNITY EVENT HAPPENING TONIGHT, I AM HERE FOR THE MORNING, I WANT TO GO TO IT , WHY DON'T I JUST GO AND SPEND THE NIGHT? WE ARE THINKING IT COULD BE AN ADD-ON, NOT NECESSARILY THE REASON WHY SOMEBODY MAY COME TO CLAY COUNTY , BUT JUST AN EXTRA INCENTIVE, AND WE DISCUSSED THE TOPIC ABOUT DIFFERENT COMMUNITY EVENTS EITHER ALIGNING OR WORKING TOGETHER, OR ADDING ON TO LET'S SAY A SIGNATURE EVENT, SO, LET'S SEE LIKE THE CHILI COOKOFF, IF THERE WAS A COMMUNITY EVENT THAT HAPPENED THAT WEEKEND IT WOULD GIVE PEOPLE MORE INCENTIVE TO STAY FOR ANOTHER DAY . SO, WE ARE GETTING AT AT AND THAT'S, THAT WE ARE REALLY WANTING FOR THE TDT, SO I THINK WE WASHED OUT THE DEFINITION PRETTY WELL IN THE PURPOSE BEHIND WHAT A COMMUNITY EVENT WILL BE , THE ONE QUESTION STEPHEN MENTIONED IS THAT WE ARE GOING BACK AND IF WE WANTED TO BE $1000 OR IF WE WANTED TO BE $500. AND, DO WE WANT TO HAVE ALL OF THE MARKETING IN-HOUSE SO WE HAVE MORE CONTROL AND GET MORE RETURN ON OUR INVESTMENT? AND, WE DISCUSSED MAYBE HAVING MARKETING PACKAGES , ONE MAYBE FOR THE 500, ONE MAY BE FOR THE THOUSAND DOLLARS , WE ARE TALKING ABOUT THOSE OPTIONS AS WELL . I DON'T KNOW IF YOU ALL HAVE ANY STRONG FEELINGS ON ANY OF THE THINGS THAT I JUST SAID , ABOUT 500 VERSUS 8000, MARKETING IN-HOUSE , DOES ANYBODY HAVE A STRONG OPINIONS ABOUT IT? CYNICAL, SOMEBODY WHO IS NOT GETTING ANYTHING, 500 IS BETTER THAN NOTHING , NOT MAXIMUM, IF YOU ARE PARTNERING WITH AN EVENT LIKE THIS HEAVEN, LIKE YOU SAID , MAYBE 1000, BUT ONE QUESTION, HOW MANY TIMES IF SOMEBODY DOESN'T EVENT ONCE A MONTH , OR IS IT JUST A ONE TIME

PER YEAR ? >> I MENTIONED THAT, WE ALSO

[02:20:04]

WE DISCUSSED AS WELL. >> ALL THE TIME THAT I HAVE BEEN ON THE BOARD , I HAVE NEVER SEEN ANYBODY COME , USUALLY ONE LARGE EVENT THAT THEY THROW EVERYTHING INTO. SO, I HAVE NOT SEEN ANYBODY DO IT, DOESN'T MEAN THAT IT COULD HAPPEN TOMORROW OR IF I GET THESE EVENTS AND FIND TO DO ONE A MONTH FOR 12 MONTHS, AT THAT POINT , IF IT DOES WHAT WE SAY IT SHOULD DO AND FOLLOWS OUR GUIDELINES , THEN UNLESS WE DO RESTRICTED, HOW DO WE TURN IT

DON FROM DOING IT? >> EXACTLY, THEN TO PUT UP SOMETHING YOU WERE SAYING EARLIER ABOUT MAKING A LITTLE BIT EASIER BECAUSE IF IT IS A SMALL MUCH MONEY, THE WAY THAT WILL REALLY BE IMPACT RING THE GRANT APPLICANT IS THAT POSTEVENT REPORT, GRANTED THEY NEED NEED TO IN -- SUBMIT INVOICES AND PREPARE PAYMENTS BECAUSE STATUTORILY THEY HAVE TO SPEND MONEY THAT THEY ARE SUPPOSED TO. BUT, FIRSTLY, IF WE DO THAT IN-HOUSE , THAT HELPS US ANTIQUITY IN-HOUSE MARKETING, BUT EVEN IF WE ARE LETTING THEM DO THEIR OWN MARKETING, IT IS STILL THAT WE ARE NOT ASKING TOO MUCH IN TERMS OF HOW MANY ROOM NIGHTS , WE ASK THEM TO REACH OUT TO HOTELS TO SEE DID SOMEBODY COME SAYING OH, I CAME HERE FOR THIS PACIFIC EVENT SO, WE ARE STILL HELPING THEM OUT , THE MAJORITY WITH THE POSTEVENT , AND ALSO WITH THE APPLICATION ITSELF, WE ARE NOT ASKING AS MANY QUESTIONS , I BELIEVE IN OUR SUBCOMMITTEE NOTES , WE SAID WE NEED THE EVENT , WHEN IS IT, SMART GOALS , HOW MUCH YOU ARE ASKING, MARKETING, EVENT RUNNING . RELATIVELY BARE-BONES IN COMPARISON? AGAIN, I LIKE THE THOUSAND DOLLARS , BECAUSE ANYBODY THAT HAS DONE ANY KIND OF MARKETING KNOWS HOW EXPENSIVE IT CAN BE, BUT THE OTHER ASPECT OF THAT IS I'M NOT SURE WE WANT TO TAKE THAT RESPONSIBILITY ON IN-HOUSE. ONE, BECAUSE IT TAKES TIME , SO, WE HAVE FOUR PEOPLE NOW, WE ARE GOING TO HIRE YOU KNOW, MARKETING AND ADVERTISING/ PERSON THAT IS GOING TO BE ABLE TO DO THAT . I THINK WE GIVE IT AS AN OPTION FOR THOSE FOLKS THAT ARE ABSOLUTELY WAY OFF BASE, AND DON'T HAVE ANY IDEA, MAYBE WE HELP THEM OUT , IF YOU WANT TO

DO THAT ON A REGULAR BASIS . >> SO, ONE OF THE IDEAS THAT WE HAD WAS TALKING WITH ADVANCE ABOUT AMENDING THE CONTRACT FOR AN EVENTS MARKETING CAMPAIGN , THAT WOULD LAST ALL YEAR LONG, THE BUDGET WOULD BE DETERMINED BY HOW MANY FRIENDS WE , THAT YOU ALL AWARDED. SO, IT WOULD NOT NECESSARILY BE KRISTIN OR ANYONE ON OUR TEAM IN-HOUSE , WE CONSIDER THEM AN EXTENSION OF OUR TEAM. SO, THEY ARE CONTRACTED AGENCY WHO WOULD BE DOING THE -- AND WE WERE EVEN TALKING, WE HAD CONVERSATIONS WITH THEM TO PRESENT TO YOU ALL AT A LATER DATE. SO, ACTUALLY HAVING ALMOST LIKE HAND LEVEL PACKAGES. MARKETING PACKAGES. SO, IF YOU ARE AWARDED A $500 GRANT , THIS IS WHAT YOU ARE GOING TO GET, THIS IS WHAT THE AGENCY IS GOING TO BUY FOR YOU. YOU SUPPLY THE PHOTO, OR THE VIDEO , OR WHATEVER. AND THIS IS WHAT YOU ARE GOING TO GET , SEEM AT THE THOUSAND DOLLAR LEVEL, AND WE HAVE HAD THAT DISCUSSION , WE ARE JUST KIND OF TALKING THROUGH WHAT THOSE

PACKAGES MAY LOOK LIKE. >> AND I AGREE. SO, WE HAVE TALKED ABOUT'S, STEPHEN TALKED ABOUT CREATINGA LIST OF TIPS AND TRICKS TO CREATE THAT, AND HOW THE MARKETING PLAN WOULD WORK, THEN JUST TAKING THAT MONEY AND TURNING IT OVER TO

HAVE THEM EXECUTE . >> THERE WOULD BE ENOUGH LEFT OVER TO DO AN ADEQUATE JOB? IF THEY ARE GOING TO TAKE THE

COMMISSION? >> I THINK THAT THE BEAUTY OF IT IS IT WOULD BE IN CONJUNCTION WITH OUR ADVICE ANYWAY, IT WOULD NOT BE COMING FROM A DIFFERENT CONTRACT, DO YOU WANT

TO SPEAK TO THAT, ADRIAN? >> ON YOUR NOTE ABOUT COMMISSION , ADVANCED TRAVEL TOURISM IS A PUBLISHING COMPANY, WE DON'T HAVE ANY COMMISSIONS , WE BUILD IT INTO OUR OVERHEAD , SO, BASICALLY, THERE IS NO EXTRA TRAVEL COSTS ASSOCIATED OR EXTRA COMMISSION COSTS , THE ONLY THING WE ADD ON IS THAT WE

[02:25:04]

. >> I THINK IT IS A GREAT IDEA, THEY CAN HANDLE IT ON THAT LEVEL ON THE THOUSAND DOLLAR LEVEL OR WHATEVER, EVEN THOUGH GOING TO THE $3500 LEVEL , WE THOUGHT THEY COULD HAVE DONE A BETTER JOB BECAUSE THEY DIDN'T WANT TO DO A BETTER JOB, BUT THEY DID NOT KNOW HOW TO MARKET THAT WE WILL GET THE MARKET TO BE ABLE TO TRACK WHAT PEOPLE TO THE EVENT. SO I THINK THAT IS A HOME RUN. SO, JUST TO ADD TO THAT DISCUSSION , THAT CAME UP AS WELL, BECAUSE LIKE WE MENTIONED BEFORE , AN INDIVIDUAL, LIKE YOU SAID, THIS IS SOMEBODY DOING THIS ON THE SIDE, HAVING A FULL-TIME JOB , THEY MAY NOT KNOW HOW TO STRETCH THAT THOUSAND DOLLARS AS WELL AS WE MIGHT BE ABLE TO DO IF WE HAVE 12 OF THOSE EVENTS A YEAR OR SO , THEN WE CAN PUT IT INTO WORD OUR MARKETING AGREEMENT, SO SO IF WE HAVE SPONSORED IN FEET AS DEDICATED TO OUR COMMUNITY EVENTS DEPENDING ON WHAT THEY ARE, THAT MAKE IT SO MUCH MORE VALUE WHILE ALSO MAKING OUR MARKETING EFFORTS MORE ROBUST. EVENTUALLY, THAT IS KIND OF WHAT I THINK WILL HAPPEN, YOU WILL BE SPENDING SO MUCH TIME AND MONEY ON THE MINUTIA OF THESE INDIVIDUAL EVENTS AND THAT IS EVENTUALLY GOING TO BE I'LL BE CURATING LARGER EVENTS AND EXPERIENCES FOR THE COUNTY, THAT PUSH OUR BRANDON GOES FORWARD , THOSE ARE NOT SOMETHING WE ARE SPENDING MONEY ON, AS MUCH AS WE ARE JUST GOING TO BE GIVING THE AVENUE TO PUSH THE INFORMATION OUT, BECAUSE EVENTUALLY WILL HAVE IT WITH ALL OF OUR DIFFERENT SOCIAL MEDIAS AND MARKETING BIAS THAT WE ARE GETTING TO DO ALREADY, THAT IS GOING TO CONTINUE TO GROW. SO OUR MARKETING POWER WILL PROBABLY EXCEED THAT OF A SMALL ORGANIZATION. SO, I DO THINK IT COULD BE A TOOL, IT WAS BROUGHT UP AS IF WE ARE READY TO COMPLETELY PULL THE RUG OUT UNDERNEATH AS FAR AS THE THOUSAND DOLLARS OR WHATEVER, BUT AT THIS TIME I THINK THAT IK ON WITH THE PACKAGE LOOKS LIKE ON THE TOURISM BOARD.

>> SO, MAYBE WHAT WE WANT TO DO IS , WHEN WE GET TOGETHER IN JANUARY , MAYBE HAVE QUEEN OF GRANTS? I WILL GET YOU SOME CARDS WITH THAT ON IT.

IDENTIFY THAT TO SEE WHERE WE ARE WITH THAT, AND MAYBE -- WHATEVER IT IS GOING TO BE -- WE CAN MAKE A DETERMINATION WE CAN GO THROUGH THAT POINT THROUGH THE REST OF JANUARY, THE CALENDAR YEAR AND WE CAN LET PEOPLE GO -- NOTE THAT THIS IS WHERE WE ARE SPEC WE TALKED ABOUT THAT AS WELL TOO, AND WE DETERMINED THAT MAYBE WE COULD HAVE A STRICT CAP IN OUR PEAK SEASON AND THERE'S NO CAP ON THOSE NECESSARILY IN THAT LOW NEED MONTHS IF WE CAN IDENTIFY THOSE MEN WOULD PUT THE CAP ON THE BUSY ONES, WE SAY OCTOBER, THERE'S NO REASON TO HAVE IT DURING THOSE MONTHS, BUT IF THERE ARE AREAS OF NEED , THOSE ARE THE ONES THAT WE TRY TO FOCUS ON .

>> IS A PART OF THE SCORING, WE ARE TALKING ABOUT THE EVENT DATES, LIKE IN PARENTHESES LIKE DOES THIS GO ON TO THE COUNTIES NEED, PERIOD? WE REALLY WANT TO -- AT THE EVENTS .

>> READ, THAT IN THE COMPONENT WITH TYING IT WITH ANOTHER EVENT

[02:30:03]

EVENTS. >> OKAY. ANY OTHER THOUGHTS? GOOD JOB, STEPHEN. IS HAS BEEN THOUGHT-PROVOKING. I APPRECIATE THE WORK OF EVERYBODY IN THE SUBCOMMITTEE. OKAY, ANY OTHER QUESTIONS ON THE SUBCOMMITTEE BEFORE WE MOVE FORWARD? OR, DO YOU WANT TO DO THE SPORTS WANT TO DO?

>> OKAY, OUR SUBCOMMITTEE, WE ADVISED THOSE IN THE SUBCOMMITTEE, THAT -- FEEDING THAT WE WERE GOING TO BRING OUT OUR PROPOSED NEW SCORING SHEET FOR SPORTS , AND WE WERE GOING TO DO AN EXAMPLE, JUST TO SEE HOW UNFAIR AND HOW IT WOULD PLAY OUT, HOW IS IT FIXING THE PROBLEMS WE RUN INTO IN THE PAST, THOSE PROBLEMS BEING IF IT IS A FIRST-TIME EVENT, EING HOW MUCH DO WE WANT TO THE MEDIA TO BE IMPACTED, ALSO, HOTELS , SO, WHEN EXAMPLE YOU HAVE IN FRONT OF YOU IS MUCH CLOSER , YOU CAN SEE THE WAY THAT WE SCORED IT BIG SO, WE MADE A MAXIMUM TOTAL OF POINT OUT OF 30 , AND THEN , I DON'T KNOW IF WE

GO THROUGH EACH ONE, I THINK? >> WHAT WE HAVE DONE THIS, I'M SORRY HAVE TO TAKE OFF MY GLASSES. SO, I APOLOGIZE FOR HOW SMALL IT IS. BUT, IT'S BEEN A LET'S GET CAROLINE'S ATTENTION , SHE SAID LET THEM EAT CAKE.

>> WE HAVE GIVEN, THERE IS A KEY ON THE RIGHT-HAND SIDE , AND ONE OF THE UNIQUE THINGS ABOUT THIS , THE WAY OF DOING THE SCORING THIS WAY, IS THAT IT TAKES THE REQUEST , AND IN SPORTS. THERE IS A BIT FEE SOMETIMES TO THE NCAA, OR A NAMING RIGHTS ORGANIZATION , POP WARNER, OR ANYTHING, THEY REQUIRE A BIT FEE. AND WHAT WE HAVE DONE IS DEFINED THE BID FEE, OR , THE REQUEST IN AND OF ITSELF OF THE GRANT, WE ARE TAKING THAT , AND WE ARE GOING TO DIVIDE THAT BY THE ECONOMIC IMPACT, TO COME UP WITH A FORMULA THAT WILL, IF IT DOES NOT REACH , I THINK IT IS 25% , OR 25% , OR A QUARTER OF THE REQUEST , THEN IT DOES NOT EVEN QUALIFY. LIKE THEY GET TO KNOW POINTS FOR ECONOMIC IMPACT. SO, WE HAVE GOT THE TOTAL NUMBER OF PARTICIPANTS , TIMES THE $115 RIM ARETE , AND THE NUMBER OF NIGHTS THE ECONOMIC IMPACT , THEN HERE IS THE BID FEE VERSUS THE ECONOMIC IMPACT , WHICH ONE IS GREATER, AND HOW DO WE CALCULATE THAT? WE HAVE GOT THE ATHLETE NUMBER OF ROOMS IN THE SPECTATOR NUMBER OF ROOMS , THE ROOM TAX GENERATED OFF PAIN, ON PINK , WE ARE KIND OF TAKING INTO ACCOUNT ALL OF THE PACIFIC THINGS THAT ARE IMPORTANT TO US , AS AN ORGANIZATION, AND WE ARE TAKING A LOOK AT THAT. SO, IT ALSO TAKES INTO ACCOUNT THE MEDIA EXPOSURE , AND RANKS IT BY HOW MUCH MEDIA EXPOSURE WE ARE GETTING AND WHO GENERATES THAT. IF THEY ARE RELYING ON OUR TEAM TO DO THAT, THEY ARE NOT GOING TO GET POINTS. IT NEEDS TO BE THEM GENERATING THAT. SO, THAT IS KIND OF WHERE WE ARE AT WITH THE CALCULATIONS, AND WHAT WE ARE MEASURING HERE.

SORRY . MICHAEL HAD PICKS WE WANTED THAT TO BE AN EMPHASIS ON ROOM NIGHT, BECAUSE FOR ANY OF THESE EVENTS , WE WANT TO GET AS MANY HEADS AND AS IS POSSIBLE , BECAUSE THAT IS WHERE CDT COMES FROM, YOU SEE THE EMPHASIS ON ROOM NIGHT , AND ALSO THE IMPACT FROM LOCAL TO STATE TO NATIONAL, REGIONAL, WE ARE TRYING TO FOCUS ON THOSE FACTORS AS WELL. AND THEN, OF COURSE WE ADDED SOME OTHER STUFF PICKS YOU, I LIKE THE FORMAT, I THINK IT WORKS. AND, THIS IS OUR SHEET RIGHT NOW, THIS IS THE PROPOSED ONE, RIGHT? SO, THE READY THOUSAND WOULD COME OVER AS THE BID SO, I SEE IT IS 14 OUT OF 30 POSSIBLE. SO, THAT

[02:35:02]

BECOMES A PERCENTAGE, RIGHT? >> RIGHT PICKS AND YOU ALSO SAID ECONOMIC IMPACT , SO, WHAT IS THE FINAL FORMULA?

>> SO, WE WENT BACK TO SCHOOL, AND WE DECIDED THAT OUT OF 30 POINTS , IF YOU DON'T SCORE 15 POINTS , YOU DO NOT NEED TO BE AWARDED A GRANT. IT WON'T EVEN COME TO YOU . IT WILL COME TO YOU, BUT YOU WILL NOTE THAT IT IS BASICALLY AN ELIGIBLE, BECAUSE THEY DID NOT SCORE 15 POINTS. UNLESS YOU ALL CHOOSE TO DO SOMETHING DIFFERENT. WE ARE ALWAYS GOING TO GIVE YOU THAT OPPORTUNITY . THEN , 15 TO 20 POINT , THEY WILL GET 50% , THEN GO UP IN INCREMENTS BY 25%. SO, YOU HAVE TO SCORE 25 TO 30 POINTS ON THE SCORE SHEET TO GET YOUR FULL GRANT.

>> VERY GOOD. AGAIN, I LIKE THE FORMAT. I KIND OF GOT A VISION OF THIS UPPER SECTION HERE, AND WE HAVE GOT THE PREVIOUS YEAR , YOU COULD HAVE FIVE YEARS SHOWING A TREND OF A CERTAIN EVENT, AND SHOW HOW THEY PRODUCED HERE YEAR-OVER-YEAR .

>> RIGHT, THAT IS SOMETHING THAT WE WILL START TO BE MORE DILIGENT , WE REQUEST THAT INFORMATION, TO MAKE SURE THAT IT IS A LEGITIMATE EVENT, BUT WE WILL BE MORE DILIGENT , AND WE HAVE A PLACE TO SHOW YOU. WITH THE HISTORY.

>> SO, IT IS BEING ACCOUNTABLE AT THE SAME TIME , TO SEE IF THIS IS BEING SUCCESSFUL OR IS THIS INCREASING YEAR AFTER YEAR.

SO, I HOPE WITH YOUR CONSIDERATION AS WELL, IF THEY COME BACK FOR YOUR THREE OR FOUR AND SO ON AND SO FORTH

>> SO, I THINK MY UNDERSTANDING IS ONE OF THE GOALS OF THIS WOULD BE TO TAKE AT 40, PLUG IT INTO THIS FORMAT AND WHAT

WOULD THAT NUMBER, TO BE? >> LET ME DO THE QUICK MATH. I DON'T KNOW HOW QUICK IT WILL BE. SO, OUR OLD SHEET WOULD'VE HAD

SQUIRTED AT 22 >> RIGHT. SO, ACCORDING TO THIS , THE SCORESHEET, THEY WOULD NOT EVEN BE ELIGIBLE, BECAUSE THEY

ONLY SCORED 14 POINTS. >> SO, WHAT IS IT, BETTER

QUALIFYING IT? >> EXACTLY. YOU KNOW, SO, IT IS A GOOD EXERCISE, BECAUSE WE KNOW THAT THERE WAS TV COVERAGE

AND EVERYTHING ELSE ON THIS . >> AND THEY GOT , AGAIN, THE NATIONAL MEDIA COVERAGE FOR CBSSPORTS, THEN WE GAVE HIM A POINT FOR THAT, BUT THAT WAS THE EXTENT OF THE MEDIA COVERAGE, WE WOULD'VE HAD TO GENERATE PRESS. AND, SO, THIS METHOD TAKES THAT INTO ACCOUNT.

>> BUT, LIKE YOU SAID IT WAS COLD ZERO. SO, YOU KNOW, NOW DO WE NEED TO TAKE ANOTHER LOOK AT IT AND RELAY IT?

>> YEAH, IF YOU WANT TO TAKE INTO CONSIDERATION THIS FORM, WE CAN GIVE YOU THE KEY AND A LARGER SHEET, AND KIND OF PLAY WITH WHAT WE ARE MEASURING, AND I MEAN, I DID, JUST FOR GRINS , NOW, AGAIN, THE ROOM NIGHTS ARE WRONG . BUT, WILL, THE ROOM NIGHTS ARE LONG, SO IT WON'T MATTER. BECAUSE I TRY TO DO THE ONES FOR TODAY. AND, SO, I THINK THAT WAS, ABSOLUTELY. YOU KNOW, WITH THEM SIDE BY SIDE, SO THEN, WE WERE TRYING TO DO THAT, BECAUSE THE ROOM NIGHT DIFFERENTIALS LIKE IT IT JUST

IS NOT GOING TO WORK. BUT, >> SO, IF THE GOAL IS TODAY, I

AM IN FAVOR OF THE FORMAT . >> SO, WHAT WE WOULD DO, WE WILL CONTINUE TO REFINE IT A LITTLE BIT, IF YOU SEE SOMETHING ON HERE THAT YOU WANT ADDED, OR YOU THINK NEEDS TO BE BETTER DEFINED , PLEASE LET US KNOW, BUT WE WILL TAKE IT AND MEET WITH THE SUBCOMMITTEE AGAIN AND , BECAUSE ALL OF THE CHANGES THAT WE ARE DISCUSSING WILL GO INTO EFFECT FOR FISCAL YEAR 2425 AND, THE GRANT WINDOW STARTS REALLY , WE WILL BE DOING THINGS IN MARCH, APRIL AND MAY FOR THE 2425 YEAR . SO, IF WE MEET IN JANUARY, THAT , I MEAN THAT, AND THE MARCH MEETING WILL BE THE LAST TIMES THAT YOU ALL HAVE TO DISCUSS EVERYTHING GRANT -RELATED FROM A GOVERNANCE PERSPECTIVE. SO, KEEP THAT IN

[02:40:04]

MIND . >> REALLY QUICK AS WELL . AND, I WILL PIGGYBACK ON WHAT KEVIN HAD TO SAY, AND I DO LIKE THE FORMAT , I LIKE THE OBJECTIVITY OF IT, AND I LIKE THAT THE FORMAT, I KNOW WE'VE HAD MORE TIME TO DISCUSS THIS , BUT I LIKE THAT THE FORMAT TIES IT TO SOMETHING AS WELL, LIKE THE ECONOMIC IMPACT, I LIKE MEASURING THINGS BASED ON SOMETHING LIKE THAT INSTEAD OF IT BEING MORE OBJECTIVE, THERE IS STILL THE MEDIA EXPOSURE AND THE IMPACT ON THAT, I THINK WHAT WE ARE SEEING HERE IS LIKE NOW, MAYBE A COUPLE OF THE WEIGHTS WE WILL LOOK AND SEE IF ANY OF THOSE NEED TO CHANGE TO BE A LITTLE BIT MORE REFLECTIVE, THE ONE THING THAT I NOTICED, FOR EXAMPLE, IF IT SCORED ONE MORE POINT THAN IT WOULD'VE QUALIFIED FOR THAT FORMULA $26,000. SO, GOING FROM NOT ELIGIBLE TO $26,000 IS A BIG JUMP . A I THINK THAT IS WHERE WE CAN IRON OUT A COUPLE OF THOSE THINGS SO WAS A LITTLE BIT SCALED , I GUESS, MORE ACCURATELY , WITH REGARDS TO SOMETHING LIKE THAT. BUT ONE POINT MIGHT BE SPLITTING HAIRS, BUT IT MIGHT NOT BE IF WE FIGURE OUT THAT THESE WORDS ARE ACCURATE THAT WE ARE APPLYING TO EACH ONE OF THESE THINGS. I LIKE THE MODEL THAT IT IS TIED TO SOMETHING LIKE THE ECONOMIC BUT I THINK I LIKE I SAID ANYTHING LIKE ADDING UP -- I DON'T KNOW IF SURPRISED IS THE WORD ?

>> I WOULD LIKE TO SEE A STEAK IN THE MORE SUCCESSFUL EVENTS THAT WE HAVE HAD , WITH ROOM NIGHTS AND ECONOMIC IMPACT, AND PUT THAT ON THE SCORESHEET TO SEE WHERE IT IS. IT IS NOT SCORE VERY HIGH, THEN WE ARE GOING IN THE WRONG DIRECTION, AS FAR AS BEING TOO STRINGENT AS FAR AS WHAT WE ARE EXPECTING TO BRING BACK , AND IT DOES NOT EVEN MAKE IT TO A POINT WHERE WE HAVE SEEN THE REIMBURSEMENT AS REALISTIC. MEN, I WILL SIGN OFF ON THAT, I THINK THE IDEA IS GOOD, AND WE ARE GETTING CLOSE, BUT WE MAY HAVE TO REFINANCE A LITTLE BIT, AND MAYBE IF SOMEBODY SCORES 14, MAYBE IT IS A LITTLE BIT LOWER NUMBER , AND IT IS IT PERCENTAGE UP TO A CERTAIN POINT, MAYBE PRESENT IS ALL THE WAY , MAYBE YOU GET 20 POINTS OUT OF THE 30, THEN YOU GET 66% OUT OF YOUR DOLLARS. FOR SYMPTOMS THAT AFFECT, SO, I

THINK WE GO ZERO IN. >> I THINK SHOWING A COMPARISON FOR AN EVENT LIKE THIS THEY MIGHT SHOW US WHERE THE FORMULA

IS , THAT CAN BE VERY GOOD. >> WELL, I THINK FOR THE FUTURE , YOU KNOW, WE ONLY HAD TO GO TO DISCUSS, BUT JUST TO GIVE US THE FORMAT, RIGHT? WE WOULD ALL HAVE TO HAVE -- I LOVE YOU GUYS, BUT IF WE KEEP GROWING , WE ARE GOING TO HAVE DINNER TOGETHER AND IT WILL BE 10:00. SO, WE HAVE GOT TO HAVE THIS WHERE WE CAN LOOK AT THE DASHBOARD AND YES, THIS MAKES SENSE, THIS IS WHERE WE ARE STAYING, BECAUSE IF WE ARE , ANYBODY AND EVERYBODY, IT WILL BE MORE CONSISTENT. I LIKE THE IDEA OF THAT , BECAUSE THINGS KEEP COMING, IT'S GOING TO BE GOING ON AND ON. SO, I THINK YOU ARE RIGHT, WE HAVE A COUPLE OF BIG ONES AND THE ONES THAT WE PUT TOGETHER IT WILL SHOW DEFICIENCIES, THEN WE JUST MAKE THE CHANGES AND GO WITH IT . LIKE SO, THAT IS ONE OF THE THINGS THAT STAFF DISCUSSED WHEN WE WERE TALKING THROUGH THIS, WE EVEN TALKED ABOUT MAYBE APPLYING THIS METHODOLOGY TO THE SPECIAL EVENTS, AND THE SIGNATURE EVENT , TO MAKE IT MORE , LIKE JUST STREAMLINED. AND THEN, WE HAVE NOT ONLY THE DASHBOARD, WE HAVE THE RECORDED HISTORY. AND IT TAKES ALL OF THE NUMBERS, JUST THE NUMBERS. , AND IT FOCUSES US ON WHAT OUR GOAL IS THOSE KINDS OF THINGS ARE REFLECTED IN THIS FORMAT THAT WAS A GREAT PLACE TO START AND CONTINUE TO GROW , NOW WE ARE AT A POINT

WHERE WE CAN REALLY GO . >> WE HAVE TO THINK THAT THROUGH, HE SAID BIG EVENTS, SIGNATURE EVENT AND WE CAN GET

[02:45:04]

ABOUT BRINGING IT UP. >> YEAH. WELL, THERE'S NO QUESTION ABOUT THAT, BUT I THINK WE HAVE GOT TO GET TO THAT POINT, BECAUSE THIS IS THE POINT, WE WILL GET A BIG NUMBER OF APPLICATIONS, AND LET'S FACE IT, IT IS ALSO A BUDGET, THERE'S ONLY SO MUCH MONEY THAT, YEAH, WE CAN KEEP GOING INTO RESERVE, ALTHOUGH IT REALLY MAKES A DIFFERENCE, WHERE THERE IS JUST A PROPERTY THAT WE DEFINITELY WANT TO HAVE. SO, I THINK, BECAUSE THERE'S BIGGER FISH TO FRY OUT THERE, AS WE MOVE INTO THAT, THAT IS GOING TO DEMAND THOSE DOLLARS BE PUSHED TO WHAT THE BIGGEST RETURN , RIGHT? SO, WE ARE NOT THE MOST EFFICIENT AS WE ARE SPENDING TAXPAYER MONEY. SO, GOOD . WELL, GOOD THOUGHTS,

ANYTHING ELSE ON THE SPORTS? >> NO, SIR, I WILL FIND OUT AN EVENT THAT MAY BE A LITTLE BIT LARGER, THEN WE WILL TALK ABOUT IT AND I WILL SCHEDULE A NEW SUBCOMMITTEE MEETING FOR YOU ALL, PROBABLY, I WANT TO SAY MAYBE NOVEMBER , I WILL STAY AWAY FROM DECEMBER, BECAUSE I KNOW HOLIDAYS AND ALL THAT KIND OF THE , THEN FOR THE NEXT MEETING WE WILL COME BACK TO

[10.  Review Meeting Schedule]

THAT INFORMATION . >> EXCELLENT. GOOD DISCUSSION.

ALL RIGHT, SO, WE MOVED TO NUMBER 10 , WHICH IS REVIEWING THE MEETING SCHEDULE, OF COURSE WE WILL TRY TO GET BACK ON TRACK WITH OUR EVERY TWO MONTHS THE FULL TWO MONTHS IN BETWEEN MEETINGS, JANUARY 10 IS THE DATE THAT HAS BEEN PROPOSED, AND ANYBODY OFFHAND THINK THAT IS A TOUGH DAY ? OR DOES THAT LOOK PRETTY GOOD? THAT WOULD BE STAYING WITH THE WEDNESDAY FORMAT. AND THAT WOULD PUT US ON HAVING A MEETING IN JANUARY AND MARCH, THEN MAY , THEN WE SKIP JULY AND GO RIGHT TO AUGUST BUT WE DON'T HAVE TO DO THAT NOW YOU, WE ARE ROLLING THE APPLICATIONS, SO WE CAN KEEP EVERY TWO MONTHS.

>> AND, JANUARY, WE CAN PRESENT YOU ALL WITH PROPOSED MEETING SCHEDULED FOR 2021. THANK YOU TO EVERYBODY? EXCELLENT PIXEL,

[11.  Upcoming Events Update (C. Everill)]

CAROLYN ONCE AGAIN. >> SO, WE HAVE HAD A LOT OF EVENT, ESPECIALLY THESE PAST FEW WEEKS JUST KEEP IN MIND, SAM SENDS ME ALL OF THESE DIFFERENT EVENTS I HAD SIX EVENTS TO ADD TO THE EVENT CALENDAR AND IT SHOULD KEEP INCREASING. BUS, COMING UP WE OF COURSE HAVE GREEN CODE SPRINGS TRUCK FRIDAY , THERE IS A MIDDLEBURG HISTORIC FALL FESTIVAL THAT IS COMING UP ON NOVEMBER, THERE IS A MIDDLEBURG HISTORIC FALL FESTIVAL THAT IS COMING UP ON NOVEMBER 4 , THERE IS GOING TO BE, IF ANYONE IS VERY INTERESTED IN THE OUTDOORS, RUNNING AND HIKING AND ANYTHING OF THAT NATURE, THERE'S OPERATION OUTDOOR FREEDOM PIONEER TRAIL , THAT IS ALSO ON THE FENCE , -- THE CHILI COOKOFF, VETERANS DAY WEEKEND, CLARK HAS OPEN HOUSES , THE CLAY COUNTY CRUISERS HAS A MULTITUDE OF DIFFERENT EVENTS THAT COME , A LOT OF THEM ARE REOCCURRING ON THESE DAYS , IF YOU ARE FEELING IN THE CHRISTMAS SPIRIT ALREADY, NOVEMBER 25 THERE IS A WINTER WONDERLAND AND CHRISTMAS MARKET SO, YOU ALL JUST KEEP AN EYE AT THE EVENTS EVERY SINGLE DAY TO OUR CALENDAR. AND THIS IS A LOT TO DO THIS HOLIDAY SEASON , HOLIDAY

IN CLAY . >> JUST TO MENTION THE FOOD TRUCK EVENT IS THE LAST OF THE YEAR , IT IS A TRIBUTE TO 50 YEARS WHEN IT SKYNYRD MUSIC IS PERFORMED BY A KIRK TOWN BAND , THEY ALSO HAVE BOWTIES, THEY NEED TO, I THINK IT WAS IN THE

TOP FIVE FOR AMERICAN IDOL. >> IN THE CAULDRON? IS BEEN CALLED THE CAULDRON IS ALSO , THEN DEREK HAS?

>> IS COMING THEY ARE ALL ALL-STARS FROM OTHER BANDS THAT WILL BE IN THERE TO PLAY WHEN IT SKYNYRD STUFF. THEN THERE ARE RUMORS THAT ONE OF THE BANDS MAY MAKE A GUEST APPEARANCE, WE ARE NOT QUITE SURE IF THAT WAS A RUMOR OR IF THERE IS ANY FACT IN THAT, STEVE AND YOU HAVE ANY INSIGHT?

>> BUT, NEVERTHELESS, YOU KNOW, WITH USUALLY ABOUT A DOZEN AND A HALF FOOD TRUCKS, IT LOOKS LIKE GREAT WEATHER AND BEAUTIFUL SOUNDS COMING FROM KIRK TOWN , AND THE SPEND, I THINK IT IS GOING TO BE A HOME RUN FOR THE FOOD TRUCKS SEASON.

TOMORROW NIGHT IS VACATION RENTAL VENTURES -- ALL ABOUT RULES AND REGULATIONS , WE WILL HAVE CATERING AND IT WILL BE A

[02:50:03]

>> ANYBODY HAVE ANYTHING ELSE BEFORE WE GO? THIS FRIDAY, THE

FIRST FRIDAY . >> NOVEMBER 3 PICKS FIRST FRIDAY OF THE MONTH. ALL RIGHT, WELL, LISTEN, THANK YOU ALL, WE APPRECIATE YOUR TIME AND YOUR INPUT AND YOUR EXPERTISE AND LENDING IT TO THE COUNTY FOR A COUPLE OF HOURS. WE HAVE MADE GREAT PROGRESS SINCE SEVEN YEARS AGO WHEN I STEPPED IN TO MEET THE CHAIR, IT'S HARD TO BELIEVE THAT SEVEN YEARS HAVE GONE BY. WE WILL HAVE IT AT THE END OF NOVEMBER , A CHANGE IN LEADERSHIP FOR THE YEAR, AS WE ALWAYS DO , SO, WHETHER I WILL BE BACK OR NOT, I WOULD HOPE SO , BUT THE NEW CHAIR WILL HAVE IDEAS AS TO WHO SHOULD BEWARE , AND WE CAN ALWAYS GO BY THAT.

SO, WITH THAT , HAVE A GREAT HOLIDAY SEASON , HAPPY NEW YEAR , THEN WE WILL SEE YOU IN THE

* This transcript was compiled from uncorrected Closed Captioning.