Mar 01, 2023 Tourist Development Council

[Call to Order]

[00:00:07]

COMMISSION. >> HEY, GOOD AFTERNOON NOON.

WE WILL TALL THIS MEETING TO ORDER THE TOURIST DEVELOPMENT COUNCIL. IT IS MARCH 1.

I DIDN'T NOTICE IF IT IS COMING IN LIKE A LAMB OR A LION BUT WE WILL CHECK THIS AFTERPARDONS. I AM MIKE CELLA, THE CHAIRMAN AND LIAISON FROM THE BOARD OF COUNTY COMMISSIONERS.

WE HAVE A NUMBER OF PEOPLE TO INTRODUCE AND GET STARTED.

KIM, MAYBE WE CAN INTRODUCTION YOURSELF.

>>KIMBERLY EVANS: KIMBERLY EVANS.

>>NEIL PORTER: NEIL PORTER WITH ACCOMMODATION.

>>DEBORAH BEALS: DEBORAH BEALS, KEYSTONE HEIGHTS CITIZEN.

>>STEVEN KELLEY: STEVEN KELLEY, CITY OF GREEN COAT SPRINGS.

>>BRIAN KNIGHT: BRIAN KNIGHT, CIT

CITIZEN. >>GI TEEVAN: GI TEEVAN CITIZEN.

>>MIKE CELLA: WE HAVE KIMBERLY MORGAN AND INTRODUCE THE REST OF

THE STAFF HERE TODAY. >>K. MORGAN: YES, IT IS GREAT WE HAVE STAFF. OUR MARKETING MANAGER IS CONNOR MATTHEWS. OUR PROGRAM MANAGER IS CAROLINE EVEROVER. AND OUR PRODUCT DEVELOPMENT

MANNER IS BETSY CARBACARBAHAL. >>MIKE CELLA: VERY FOOD.

OUR COUNTY ATTORNEY COU% COURTNEY GRIMM AND MS.ED TO HAVE OUR COUNTY MANAGER TOO. HOWARD WANA MAKER AND DIRECTOR OF PARKS AND REC SNEAKING IN. WE APPRECIATE EVERYBODY BEING HERE. GET STARTED WITH PUBLIC COMMENTS IF WE CAN. WE WILL OPEN THE PUBLIC COMMENTS. ANYBODY -- DON'T ALL RUSH TO THE

[1.  EVOK Marketing Update]

>>K. MORGAN: WE HAVE CHERYL AND LINDSEY FROM VOLKSWAGEN ADVERTISING. WE WORK VERY CLOSELY WITH THE WONDERFUL PROFESSIONALS IN THE ADVERTISING INDUSTRY, AND THEY ARE DOING A TON OF PROJECTS FOR US AND WE ARE EXCITED TO HEAR

THEIR UPDATE TODAY. >>MIKE CELLA: VERY GOOD.

>>K. MORGAN: AT THE PODIUM IS LINDSEY.

>>MIKE CELLA: IF YOU WERE READY. >> HI, EVERYBODY.

THIS IS JUST A RUNDOWN ON SOME OF THE DATA WE COLLECTED FOR THE DIGITAL EFFORTS FOR CLAY COUNTY CLAY COUNTY IN JANUARY.

HERE WE GO. SO THIS IS JUST A LITTLE AGENDA.

SO WE ARE GOING TO START WITH SEO AND WEB, GOOGLE, PP, PAPER CLICK AND SOCIAL MEDIA AND ADVERTISING ITEMS, SINGS WE WRAPPED UP FOR THE TEAM AND THINGS WE ARE WORKING ON MOVING FORWARD. SO I WANTED TO JUST HIGHLIGHT A FEW THINGS RIGHT HERE. JANUARY WAS A BIG MONTH FOR GROWTH FOR THE WEB SITE. SO WE SAW A # 5% INCREASE COMPARED TO JANUARY OF LAST YEAR FOR THE TOTAL NUMBER OF PEOPLE VISITING THE WEB SITE DURING THE MONTH OF JANUARY, WHICH IS PRETTY BIG. AS WELL AS THE NEW WEB SITE SECTIONS OF 81% INCREASE AND PAGE VIEWS THROUGHOUT THE ENTIRE WEB SITE IS 18,000 A 64% YEAR-OVER-YEAR INCREASE.

THE CHART ON THE SIDE -- THE TOP ONE IS JUST THE HOME PAGE.

WHY IS IT DIDN'T SAY ANYTHING SPECIFIC.

THE NUMBER OF PEOPLE WHO VISITED HOME PAGE, VENUES, WHAT TO DO, SO ON AND SO FORTH. THESE ARE THE TOP AREAS THAT WE WERE ABLE TO TRACK FOR PEOPLE VISITING THE SITE.

THE TOP ONE BEING ATLANTA, JACKSONVILLE, ORLANDO AND TAMPA.

THESE ARE THE PEOPLE MOST INTERESTED IN COMING TO CLAY COUNTY. AND THEN THIS IS JUST A LITTLE BIT MORE INFORMATION ABOUT THE AMOUNT OF PEOPLE WHO ARE COMING TO YOUR WEB SITE. EVERYTHING HAS BEEN AN INCREASE.

OVER MONTH AND YEAR-OVER-YEAR. EVERYTHING ON 79 WEB SITE IS PERFORMING VERY WELL. ALL OF OUR PAPER CLICK ADVERTISING THAT ARE LEADING PEOPLE TO THE WEB SITE.

THINGS ARE BEING CLICKED. PEOPLE ARE INTERESTED.

AND WE LOVE TO SEE ALL THESE POSITIVE METRICS.

THESE ARE THE TOP SEARCH TERMOLOGY THAT PEOPLE ARE LOOKING FOR WHEN IT COMES TO CLAY COUNTY.

I WAS HAPPY TO SEE THAT THE FAIRGROUNDS.

AND WE JUST WENT TO WHITEY'S AND ENJOYED FOOD BY THE WATER.

>>MIKE CELLA: JUMP RIGHT UP THERE.

>> WE HAVE BEEN DOING A LOT OF OF THE GOOGLING.

THAT'S WHY IT IS ON THERE. AND THEN -- THIS JUST GOES TO SHOW THAT PEOPLE ARE INTERESTED IN THE WEDDINGS AND EVENT VENUE

[00:05:02]

I AM SURE THESE THINGS AREN'T A HUGE SURPRISE TO YOU BECAUSE YOU HAVE GREAT FISHING IN THE AREA, A WELL AS EVENTS AND FAIRS.

THEY ARE THE TOP THREE. >>MIKE CELLA: WE HAD A FEW OF

THOSE THIS PAST WEEKEND. >> I REMEMBERED THE LAST MEETING WE TALKED ABOUT THAT. SO FOR OUR PAID SOCIAL MEDIA THAT WE DO ON PLATFORMS LIKE FACEBOOK, THIS IS A SCREENSHOT ON THE SIDE OF A FACEBOOK AD. WE PUT TOGETHER A SIZZLE REEL, VIDEO, THAT SHOWCASES SOME OF THE RESTAURANTS AND DRINKING AREAS THAT YOU CAN GO TO AROUND THE COUNTY.

AND THOSE PROVIDE -- THOSE PROVIDED A LOT OF ENGAGEMENT AND LINKS TO THE WEB SITE AS WELL. 2500 PEOPLE ENGAGED WITH THIS AD IN JANUARY. AND THEN THESE ARE JUST SOME, YOU KNOW, SCREENSHOTS OF SOME OF THE ADS, PAID ADVERTISING, SPONSORED CONTENT THAT POPS UP ON THE WEB PAGE.

ON THE SIDE PHOTOGRAPHY OF SHOOTS WE DID OVER THE LAST YEAR ENJOYING THE OUTDOORS AND DIFFERENT SHOPS IN CLAY COUNTY.

THESE HAD A LOT OF IMPRESSIONS SINCE THEY STARTED RUNNING LAST YEAR. OVER 125,000 TO BE EXACT.

SO GOOD NEWS. THE SPORTS TOURISM PAGE THAT WE HAVE BEEN WORKING ON WITH YOU GUYS IS DONE! AND HERE IS A LITTLE SCREEN SHOT OF THE TOP HALF OF THE PAGE ON THE SIDE RIGHT HERE, FEATURING SOME OF THE PHOTOGRAPHY WE DID OF THE BIKING TRAILS AND THEN A FEW OTHER THINGS WE ARE WORKING ON. THE EVENT RESOURCES AND PLANNING PAGE. MEDICAL TOURISM.

QUALITY OF LIFE PAGE. WE HAD A REALLY GREAT MEETING LAST WEEK AND GOT A LOT OF INFORMATION OUT OF CONNOR AND KIMBERLY AND WE ARE LOOKING FORWARD TO WRAPPING AND FINISHING UP THEM AS WELL. THAT'S ALL I TO THE.

>>MIKE CELLA: GREAT. ANY QUESTIONS.

>> I AM CURIOUS. WHAT DO YOU THINK ACCOUNTED FOR THAT HUGE GROWTH AND UPTAKE OVER THE YEAR-OVER-YEAR PERCENTAGE?

>> I THINK THAT -- I BELIEVE WE HAD A BIT OF AN INCREASE IN ADVERTISING SPEND COMPARED TO LAST YEAR.

AND THAT CAN BE ACCOUNTED FOR, THE BUMP IN THE METRICS FOR

SURE. >> OVER 70% INCREASE IN SPEND?

>> NO. >> IT IS GREAT.

>> REFRESHING ADS ALSO HELP BECAUSE THEY DON'T STALE AND SIT. WHEN WE REFRESH OUR ADS, THINGS BOOST AS WELL. THAT'S ALL I HAVE.

>>MIKE CELLA: ANY QUESTIONS, OBSERVATIONS? I GUESS THE QUESTION WOULD BE, LINDSEY, GIVEN WHAT WE ARE SPENDING AND THE WAY WE ARE WOR WORKING, SOCIAL MEDIA TO POINT BACK TO THE WEB SITE.

WHAT IS YOUR IMPRESSION OF WHERE WE ARE AT THIS POINT?

>>L. HAYHURST: I THINK EVERYTHING FROM THE PAST FEW MONTHS SINCE I HAVE BEEN WORKING ON THE ACCOUNT, ALL OF THE METRICS AND DATA WE HAVE COLLECTED HAVE BEEN POSITIVE.

I HAVEN'T SEEN ANY DROPS IN PEOPLE VISITING THE WEB SITE OR CLICKING ON THE ADS. THE KIND OF CONTENT AND WORDS WE ARE PUTTING OUT THIS WITH THE CONTENT ARE RESONATING WITH PEOPLE AND THAT -- I THINK WE ARE REALLY HITTING THE MARK WITH THAT AND PEOPLE ARE LIKING WHAT THEY ARE SEEING AND GETTING A

LOT OF INFORMATION FROM THEM. >> HOW DOES OUR SPEND COMPARE TO OTHER SIZABLE COUNTIES OF OUR SIZE?

>>L. HAYHURST: WELL, IT IS INTERESTING.

YOU HAVE A GOOD AMOUNT OF SPEND. THERE ARE OTHER COUNTIES THAT HAVE WAY MORE, BUT YOU HAVE A NICE LITTLE MODEST AMOUNT.

I THINK YOU GUYS PERFORM BETTER THAN OTHER TRAVEL AND TOURISM TYPE CLIENTS I HAVE WORKED WITH IN THE PAST.

I DON'T REALLY KNOW EXACTLY WHAT THE DIFFERENCE, YOU KNOW, IN THAT COULD BE. OBVIOUSLY LIKE A HIGHER SPEND WILL HELP REACH MORE PEOPLE, BUT, YOU KNOW, I THINK -- I THINK WHAT YOU GUYS HAVE GOING IS GOOD.

>> YOU DON'T FEEL CONSTRAINED BUDGET-WISE?

>> I DON'T THINK SO. HEALTHY BUDGET.

>>MIKE CELLA: TERRIFIC. APPRECIATE YOU BEING HERE.

[2.  Airstream Ventures- Quarterly Report]

>>L. HAYHURST: THANK YOU, GUYS. >>MIKE CELLA: THANK YOU.

ALL RIGHT, WE MOVE TO OUR SECOND ITEM ON THE AGENDA FROM AIRSTREAM VENTURES. ALAN, ARE YOU GOING TO LEAD US

OFF HERE? >> HEY,. ALAN WITH AIRSTREAM VENTURES. WE ARE EXCITED TO -- WE JUST WENT THROUGH THE RENEWAL OF THE CONTRACT AND WE ARE VERY EXCITED ABOUT THAT. WE ARE ABOUT TO HIT OUR -- OUR TRADE SHOW SEASON, SO A LOT OF STUFF GOING ON HERE.

DO I HAVE THE CLICKER? I DO, DON'T I.

THERE YOU GO. JUST AS ALWAYS, I LIKE TO KEEP YOU UPDATED ON THE TRADE SHOWS, THAT LANE, THAT TEITELBAUM.

[00:10:15]

AT THE SPORTS ETA, 3,000 EVENT PLANNERS WILL BE ATTENDING THAT AS WELL AND WE WILL DO SPEED DATING FOR THREE DAYS WITH EVENTS. SO LITERALLY ABOUT SIX HOURS, EVERY TEN MEN, YOU ARE MEETING WITH AN EVENT.

SO THE WAY THAT WORKS IS, WE SUBMIT THE EVENTS WE CAN HOST -- THAT WE THINK WE CAN HOST IN CLAY COUNTY.

OBVIOUSLY IF IT IS USA DOWN HILL SKIING WE WILL NOT SAY WE WANT TO MEET WITH THEM. THE ONES YOU CAN MEET THEY WILL MARRY YOUR SCHEDULE TOGETHER. WE ARE EXCITED ABOUT THAT.

WE ARE VERY EXCITED TO MARKET THE NEW IF A CELT FOR THE FIRST TIME, BECAUSE AS YOU ALL WELL KNOW, WE ARE TIGHT ON FACILITIES AND WHAT WE ARE ABLE TO BRING. SO I THINK THIS WILL OPEN UP A WHOLE NEW DOOR FOR US AND CONVERSATIONS FOR US.

BUT ANYWAY -- AND WE WILL HAVE CONNECT SPORTS IN AUGUST AND THE SPORTS CONFERENCE IN SEPTEMBER AND END WITH TEAMS IN OCTOBER.

FULL SLATE OF FIVE DIFFERENT CONFERENCES THAT WE WILL DEFINITELY ATTEND THIS YEAR. SO, YOU KNOW, WE ARE OFF TO A GOOD START THIS YEAR. I THINK OVER THE LAST COUPLE OF YEARS, WE HAVE REALLY BUILT THE BRAND OF CLAY COUNTY PORTS AND KIMBERLY, CONNOR AND NOW THE FULL TEAM, IT HELPS WITH OUR EVENTS THAT WE ACT AS ONE TEAM TOGETHER, WHICH IS REALLY NICE.

AND SO -- FROM EVERYTHING THAT HAS BEEN BOOKED SO FAR, THAT WILL HAPPEN IN 2023. OUR KAYAK MASS FISHING PROGRAM WE WILL CALL IT NOW. OUR -- WE HAVE TWO YOUTH LA CROSSE TOURNAMENTS COMING IN AT -- AT OUR FACILITIES.

THERE IS A I,PIRE TANS COMPETITION THAT BRINGS A LOT OF PEOPLE TO THE COMMUNITY. SPIKE BALL LANE.

WORKING ON SPIKEBALL AND LANDED IT.

IF YOU HAVEN'T SEEN SPIKEBALL. BIG NET.

THEY HOLD IT ON ESPN. GOOGLE IT.

IT IS A PRETTY COOL SPORT. AND THEY WILL BRINGING A WHOLE -- THE FLORIDA SECTION TO CLAY COUNTY FOR THEIR FLORIDA STATE CHAMPIONSHIP. AND THEN MOTOSURF AND MOTTOSKATE. WE HAD A LOT OF PLANNING ON THAT AND A NATIONAL TELEVISED EVENT ON CBS SPORTS NETWORK.

PRO WATERCROSS IS A NEW ABOUT ONE COMING TO YOU ON A GRANT REQUEST FOR THAT. AND THIS IS INSTEAD OF MOTORIZED SURFBOARDS, NOW IT IS JET SKIS. AND IT IS A BIG EVENT AND BRINGS A LOT OF PEOPLE TO THE AREA. WE NOW HAD CALLS WITH -- WE HAVE KNOWN THIS EVENT PLANNER FOR ABOUT THREE YEARS NOW.

FINALLY HAVE LAKE DENEW YEAR'S EVE HAVE A TO HOLD ANOTHER EVENT LIKE THAT. AND AGAIN ON CBS SPORTS NETWORK.

LANE AND I ALONG WITH KIMBERLY ARE WORKING ON A -- I THINK WE TALKED ABOUT THIS LAST MEETING WITH HIGH SCHOOL CROSS COUNTRY MEET THAT BRING IN KIDS AND RUNNERS, BOYS AND GIRLS.

NOW THAT THE FAIRBAULTS ARE BACK ON LINE.

WE WILL DEVELOP COURSES AND WORKING WITH A PERSON OUT OF JACKSONVILLE THAT IS A CROSS COUNTRY GURU THAT WORK WITH CROSS COUNTRY TEENS ALL OVER THE SOUTHEAST.

AND WE ARE GOING TO TRY TO CREATE ORGANIC EVENT THAT ISN'T ONE THAT WE ARE JUST GOING TO GET THAT WE ARE CREATING IN SCRATCH. AND A INVITATIONAL EVERY YEAR.

BOYS AND GIRLS. IN SERIOUS TALKS, WE ARE -- THE E-SPORTS. DID HE SEND YOU AN E-MAIL? HE JUST SENT US AN E-MAIL. HE WANTS TO PUSH IT TO '24.

WE REALLY -- AND I THINK THAT IS THE RIGHT CALL FOR HELP.

HE REALLY LIKES IT -- BEGINNING AN EVENT OFF THE GROUND IS HARD.

AND WE ALL KNOW THAT. AD HE IS HAVING TO EDUCATE THE E-SPORTS PEOPLE. AND WE WILL LOOK AT THAT FOR '24. THE NXL PAINTBALL CHAMPIONSHIPS THAT LANE IS WORKING WITH THEM AND THE U.S. STRONG MAN COMPETITION. NOW FAT FEAR GROUNDS IS PACK ON LINE THE ARENA AND FAIRGROUNDS WORKS WITH THAT.

WE ARE HAVING A LOT OF CONVERSATIONS WITH PEOPLE.

THE ONE I WILL POINT OUT IS THE ACL FLORIDA STATE

[00:15:08]

A NEW DIRECTOR. NOT THE ONE FOR THE LAST SEVERAL YEARS. THESE PEOPLE ARE REALLY GOOD.

AND THEY CALLED US AND SAID, WE WANT TO WORK WITH YOU ON THE FLORIDA STATE CHAMPIONSHIPS. WHERE DO WE TAKE IT.

THE PROBLEM IS THEY NEED AN ARENA.

AN INDOOR ARENA. BUT TALKING OF A BIG OPEN CHAMPIONSHIP THEY CAN DO INSIDE THE MEETING SPACES AT THE FAIRGROUNDS OR A PORTION OF IT OUTSIDE.

HARD TO DO IT OUTSIDE BECAUSE OF THE WIND AND THROWING THE BAGS AND -- TO ME IT DOESN'T MAKE ANY DIFFERENCE BECAUSE I AM NOT ANY GOOD, BUT THE PROS MAKING MILLIONS OF DOLLARS, AND I AM NT KIDDING, MILLIONS OF DOLLARS THROWING BEAN BAGS, IT MAKES A DIFFERENCE. ANYWAY, WE HAVE SOME OF THESE OTHER EVENTS THAT WE ARE TALKING TO.

WE DID HAVE A SITUATION -- WE TALK TO A LOT OF PEOPLE ALL THE TIME AND THAT'S WHY WE ARE VERY EXCITED ABOUT THIS FACILITY COMING ON LINE. FROM SOFTBALL.

THE WORLD OF SOFTBALL. WE DON'T HAVE THE FACILITIES TO BE ABLE TO DO THAT. THE LARGEST COLLEGIATE SOFTBALL EVENT IN ORLANDO. WE ARE VERY CLOSE TO THEM.

THEY WANT TO BRING IN A HUGE COLLEGE IN THERE OVER THE SUMMER AND I THINK HAVING THIS NEW ABILITY TO MARKET AND GET IT OUT THERE, BECAUSE SO MANY PEOPLE NEED MULTIPURPOSE FIELDS, THAT IS REALLY GOING TO HELP ELEVATE US TO A NEW -- TO A NEW TIER.

ALL IN ALL REALLY GOOD. IF YOU LOOK AT THAT, NINE EVENTS ON THE SLATE FOR 2023. SO WE FEEL GOOD ABOUT THAT.

AND THEN -- I AM STILL DRIVING, AREN'T I.

AND THEN -- AGAIN, OUR NEW CONTRACT JUST STARTED.

AND TO WE ARE VERY OPEN WITH EVERYTHING THAT WE DO.

AND WE WILL WANT TO SHOW YOU THE BAROMETER.

THE GOALS WE SET PREVIOUSLY AND THEN OUR CONTRACT.

ANYWAY, WE WILL -- ONCE WE START PUTTING THE EVENTS AND ALL THAT, WE WILL GIVE YOU ACTUALS TO THAT.

BUT OVERALL, I WILL SAY, WE ARE GETTING -- FROM WHEN WE STARTED THIS AND WHERE WE ARE NOW, WE ARE GETTING CALLS ALL THE TIME -- HEY, YOU REPRESENT CLAY COUNTY IN NORTH FLORIDA, RIGHT? YEAH. WELL WELL, WE HAVE THIS EVENT AND CAN WE DO THAT THERE? HALF THE TIME WE SAY WE DON'T HAVE THE FACILITY AND HALF THE TIMES WE TALK.

WE WEREN'T FIELDING CALLS LIKE THAT IN THE PAST AND NOW WE ARE GETTING CALLS. LANE HAS BEEN ON IT FROM DAY ONE, BUT FROM SOMEONE IN THE PODIUM FROM DAY ONE, IT IS VERY EXCITING. ANY QUESTIONS?

>>MIKE CELLA: QUESTIONS F FOR ALAN.

STEVE. >>STEVEN KELLEY: SEEMS LIKE INDOOR VENUES WILL BE A VALUABLE THING.

I HEAR THAT OVER AND OVER AGAIN. PLACES THAT HAVE INDOOR FACILITIES FOR EVENTS LIKE THIS. WHAT ARE THOSE? ARE THEY UNIVERSITIES? WHAT TYPE OF SPACES ARE THESE AND WHO CAN WE BE ENGAGING TO TRY TO INCLUDE SOME SORT OF INDOOR THING THAT MAYBE ISN'T WHOLLY COUNTY OWNED OR FUNDED OR SOMETHING LIKE THAT. FOR EXAMPLE, WHEN REYNOLDS DEVELOPED. ANY WAY IF YOU CAN INCLUDE A PIECE LIKE THIS. THERE MAY BE CERTAIN AMOUNTS OF FUNDING OR SOMETHING LIKE THAT TO HELP CREATE A PRODUCT.

WHO HAS DONE A GOOD JOB CREATING SOMETHING LIKE THAT.

AND IS IT ALWAYS COUNTY OWNED OR PRIVATE?

HOW IS IT -- >> YEAH, BOTH AND.

I THINK FROM -- TO HAVE AN INDOOR IS DEFINITELY A STRATEGIC PLAN OF CONVENTION CENTER, ARENA, MULTIPURPOSE, WHATEVER YOU WANT TO LOOK AT IT FOR. I DO KNOW -- AND I MEAN, WE TALKED ABOUT THIS IN MEETINGS. WE WOULD BE ABLE TO BRING A TON OF EVENTS. YOU KNOW, JUST TO BRING -- WE WOULD HAVE THE FLORIDA STATE CHAMPION UP?Y CORNHOLE IF WE HAD AN INDOOR EVENT. WE HAVE SOME EVENTS THAT -- I DON'T WANT TO SPEAK OUT OF TURN -- YOU CAN SLAP ME EITHER.

WE HAVE EVENTS TO BRING INSIDE BUT IT IS HARD TO RENT THE FACILITIES IN WHAT THE EVENTS NEED.

WHAT I MEAN BY THAT, LIKE THE HIGH SCHOOLS, THE DIFFERENT HIGH SCHOOLS, WE CAN MAYBE USE THEIR GYM AND STUFF LIKE THAT, BUT IT IS VERY COSTLY. COST A LOT OF MONEY TO RENT THOSE JUST BY, I GUESS, THE SCHOOL BOARD AND EVERYTHING THERE IS NOW. AND THAT IS WHERE WE ARE GOING

[00:20:02]

WE ARE NOT 100% THERE YET, BUT I THINK WHERE WE COULD DO A CORNHOLE EVENT IN THE HIGH SCHOOL GYM OR COULD DO SOME THINGS WE DON'T HAVE THE ABILITY TO DO NOW.

>>STEVEN KELLEY: REYNOLDS. MEETING WITH TED AND THOSE FOLKS. THEY HAVE GOT 0 DIFFERENT PLANS OF WHAT -- WHAT THAT PLACE COULD BE.

BUT IF WE COULD TALK THEM INTO FINDING SOMEONE TO DEVELOP A CONVENTION CENTER OR SOMETHING LIKE THAT, I DO THINK THE COUNTY HAS A PIG NEED FOR SOMETHING LIKE THAT.

BUT I WAS TRYING TO IDENTIFY HOW WE CAN ATTRACT INDOOR EVENTS.

>> STEVEN, ALL ACROSS THE COUNTRY THERE ARE A VARIETY OF DIFFERENT MODELS. THERE IS THE COMPLETELY PRIVATE MODEL. BOOMBA IN SEMINOLE COUNTY THAT ARE COMPLETELY PRIVATE AND THEY BRING IN TURNMENTS AND WORK WITH THE SPORTS COMMISSION TO FILL THE GAPS THEY DON'T BOOK ON THEIR OWN. THE IDEA OF A PUBLIC-PRIVATE PARTNERSHIP IS ALSO ANOTHER AVENUE TO GO OR THAT COMPLETELY -- YOU KNOW, COUNTY OR CITY OWNED FACILITY.

SO THERE IS A LOT OF DIFFERENT WAYS TO DO IT.

IT IS JUST A MATTER OF WHERE AND HOW MUCH.

I MEAN, THE MINIMUM NUMBER OF SQUARE FOOTAGE THAT YOU NEED TO DO A WORTHWHILE TOURISM EVENT, WE NEED ABOUT 50,000 SQUARE FEET, JUST TO KIND OF GIVE YOU A BALLPARK OF THAT.

SO, YOU KNOW, IF YOU LOOK AT, LIKE, A BIG HIGH SCHOOL GYM.

WE CAN GO GET SMALLER EVENTS THAT DO THAT.

THE HIGH SCHOOL GYM IS 10,000 SQUARE FEET.

TO MAKE AN IMPACT OF THOSE KINDS OF EVENTS, A MINIMUM OF 50,000.

>> THAT WILL BE CONTIGUOUS SPACE.

NO HOLES IN THE MIDDLE -- WIDE OPEN 50,000 SQUARE FEET OF

SPACE. >>MIKE CELLA: THAT IS A GREAT

QUESTION. >> THAT WILL BRING IN QUITE A BIT. YOU CAN DO EVEN INDOOR CHEERLEADING COMPETITIONS, VOLLEYBALL, BASKETBALL, EVERYTHING LIKE THAT. DO WE HAVE ANY PLANS IN THE WORKS FOR SOMETHING? NO?

I MEAN, BECAUSE -- >> IT IS IN OUR STRATEGIC PLAN.

>> WE TALKED ABOUT IT NUMEROUS TIMES.

IT IS THE COST, FIRST AND FOREMOST.

CERTAINLY WILL HAVE THE RETURN. EVEN TO THE EXTENT THAT -- OUR COUNTY CREEK TARA GREEN WAS PRESIDENT OF THE CLERKS ASSOCIATION FOR FLORIDA. SHE WAS PREGNANT OF THE ORGANIZATION. AND THE PRESIDENT'S HOMETOWN, THEY HAVE A BIG DINNER. IT HAS TO SEE THE 500 TO 600 PEOPLE. WE HAD NO PLACE -- FOR IT TO TAKE PLACE. EVENTS LIKE THAT EVEN WOULD BE SOMETHING. HIGH SCHOOL GRADUATIONS.

INCREMENT WEATHER. YOU CAN SCHEDULE -- THOSE KIND OF THINGS. A BILLION THINGS.

THE BIGGEST IS TO, YOU KNOW, FIND OUT WHO IS GOING TO PAY FOR IT AND HOW YOU ARE GOING TO PAY FOR IT.

ONCE IT IS PAID FOR, EVERYTHING ELSE IS PRETTY EASY.

YOU BUILD IT AND OPERATE IT. >> I CAN JUST SEE IT GOING.

>>MIKE CELLA: CERTAINLY THE FUNDING IS CRUCIAL WITH THOSE TYPE OF THINGS. WE TALKED ABOUT IT AND TALKED.TRYING TO FIGURE OUT HOW IT WOULD FIT IN WITH THE PLANS FOR THE REGIONAL PARK AND SO -- I MEAN, THERE ARE THOUGHTS THAT BEST BET WITH THE GREYHOUND GOING AWAY, THAT MAY BE SOMETHING THAT MANAGEMENT IS INTERESTED IN DOING A CONVENTION CENTER OR SOMETHING OF THAT EFFECT.

ONE OF THE THINGS ON THE LIST. I DON'T KNOW WHAT THEIR PLANS ARE AT THIS POINT. .FEV THEM, THEY HAVEN'T REVEALED THEM. SO CERTAINLY I WOULD ENCOURAGE EVERYBODY TO SORT OF THINK OF IN PUBLIC-PRIVATE PARTNERSHIP IS PROBABLY THE BEST WAY TO MOVE FORWARD.

BUT, YOU KNOW, AT THIS POINT, WE DON'T HAVE ANY DEFINITIVE PLANS, BUT CERTAINLY SOMETHING THAT WE SHOULD LOOK TO POSSIBLY DO IN THE FUTURE. AND ALAN AND HIS GROUP HAVE BEEN VERY SUCCESSFUL IN OPERATING UNDER THESE CONDITIONS.

THAT IS WHAT WE ASKED HIM TO DO WHEN WE FIRST ENTERED INTO THE CONTRACT WITH HIS GROUP TO PITCH THINGS WE HAVE FACILITIES FOR SO WE CAN ACTUALLY DO SOMETHING RATHER THAN TRY TO, YOU KNOW --

>> GETTING CREATIVE. THIS IS A POSITIVE STEP IN THE RIGHT DIRECTION. THIS WILL BE A GAME CHANGER FOR THE COMMUNITY. EVEN THOUGH WE DON'T HAVE AN

[00:25:01]

KUDOS TO EVERYONE IN THAT. WE TALK ABOUT THAT ALL THE TIME IN THE OFFICE, THAT OPENS UP EVEN MORE WAY MORE PHONE CALLS THAN WE HAVE BEEN ABLE TO MAKE IN THE PAST.

I HAVE A BIG ONE. >> I HAVE A COMMENT AND MULTIPLE COMMENTS, ACTUALLY. I THNK WE ARE TALKING OF MULTIPLE THINGS. TO GIVE EVERYBODY AN IDEA OF WHAT 500 PEOPLE -- KIMBERLY, HELP ME HERE.

THE HYATT DOWNTOWN THAT CAN DO 500 PEOPLE AND ST. JOHN'S COUNTY THAT CAN DO 500 PEOPLE. THAT'S REALLY IT.

YOU THINK THERE IS MORE BUT THERE REALLY IS IT NOT.

A BIG UNDERTAKING. YOU CAN SIT THEM DOWN AND DO THAT OR THE SPORTS SIDE. A HOTEL IN GAINESVILLE IN ALACHUA COUNTY. JUSTIN IS VERY FAMILIAR WITH IT.

IT JUST OPENED IN JANUARY AND HAS THE PUBLIC-PRIVATE PARTNERSHIP AND NEAR BUTLER PLAZA THERE.

ALL UNDERGROUND EXACTLY WHAT YOU ARE TALKING ABOUT.

THEY ARE KILLING IT. NEWBERRY AND SOFTPAUL AND WE NEED TO LOOK 45 MINUTES AWAY AND SEE WHAT THEY ARE DOING.

WEEKLY DOING STUFF. COMPETITION RIGHT NEXT DOOR AND I THINK WE HAVE TO THINK ABOUT WHERE ARE WE IN THAT NICHE, IF WE SPENT THAT KIND OF MONEY AND WHAT ARE OUR FRIENDS DOING.

THEY HAVE A SPORTS COMMISSION. THEY HAVE IT ALL TOGETHER WE THINK OF WHAT IT IS AND OUR NICHE AND IF THERE IS AVAIL INABILITY THAT ROUTE. ALACHUA COUNTY, GAINESVILLE, IF YOU ARE THINKING. PUBLIC-PRIVATE.

A COMBINATION. BUTLER PUT MONEY INTO IT OR

WHOEVER IT IS OVER THIS. >> KIM, YOU BRING UP A GREAT POINT. SO IMPORTANT TO WATCH WHAT IS HAPPENING IN THE MARKET PLACE BECAUSE MARKET SATURATION WILL KILL US AS FAR AS BEING ABLE TO BOOK GROUPS AND EVENTS THAT, YOU KNOW, WHERE THEY CAN GET A BETTER DEAL 45 MINUTES DOWN THE STREET. THAT IS NOT WHAT WE ARE LOOKING FOR. WE WANT TO BE ABLE TO BUILD A

COMPETITIVE NICHE. >>MIKE CELLA: THE ANY OTHER QUESTION I HAD FOR YOU ALAN, OBVIOUSLY YOU ARE TAKING CALLS FROM EVENT COORDINATORS, EVENT PROMOTERS, WHATEVER YOU WOULD LIKE TO CALL THEM AND BRINGING EVENTS.

IS IT BETTER FOR US TO PURSUE THOSE OR HAVE A MIX WHERE WE PURSUE THOSE AND COME UP WITH OUR OWN EVENTS.

FOR EXAMPLE, CERTAINLY -- I SNOW BASKETBALL, WE HAVE FLEMING ISLAND HAS A BASKETBALL TOURNAMENT.

HIGH SCHOOL TOURNAMENT. MULTIPURPOSE FIELDS TO DO LA CROSSE AND EVEN SOCCER. NOT TOO EARLY TO PLAN ON DOING SOME KIND OF CLAY COUNTY SOCCER INVITATIONAL AND INVITE HIGH SCHOOL TEAMS FROM OVER THE SOUTH FLORIDA TO PLAY IN AND COORDINATE. WHAT IS YOUR THOUGHT ON THAT?

>> I THINK SO. ONE OF THE SMARTEST THINGS.

A LOT OF COUNTIES -- AND JACKSONVILLE HAS DONE THIS.

THEY BUILD A COMPLEX LIKE THIS AND TURN IT OVER TO A -- TO A GROUP TO RUN IT. AND OTHER SPORTS CAN'T GO ON IT.

YOU ARE KEPTING IS VERY SWITZERLAND WHICH IS VERY IMPORTANT AND JUSTIN HAS SUCH A GREAT PLAN ON THAT.

THAT IT WILL ALLOW SO MANY DIFFERENT EVENTS TO GET ON THERE. JACKSONVILLE HAS PATTON PARK.

A GREAT FACILITY, BUT THE COUNTY GAVE IT TO THE GOVERNING BODY OF SOCCER. YOU CAN'T DO ANYTHING ELSE ON IT. HERE IT IS AGNOSTIC AND WE CAN PUT AS MANY THINGS ON THERE. NOW THE HARD PART IS GOING TO BE -- I THINK IT IS GOING TO GET SO POPULAR THAT THE DATES WILL EAT ITSELF UP. AND COORDINATION AND GOOD PROBLEMS TO HAVE. I DO THINK, MEEK, TO YOUR.WE HAVE TO CREATE THE CLAY CO COUNTY LACROSSE MUCH INVITATIONAL OR SOCCER. AND BRAND IT AND MAKE I IT LACROSSE. ALL THESE DIFFERENT EVENTS.

THE SPIKEBALLS. ALL THAT NEED OPEN FIELDS, WE WILL BE ABLE TO CREATE ORGANICALLY AND THOSE WHO ARE LOOKING FOR A LOCATION. BOTH AND.

>> ANY OTHER QUESTIONS FOR ALAN? >> ONE OTHER THOUGHT AND I DON'T KNOW IF KIMBERLY TALKED TO MARE RUSS MILLER AT OAK LEAF.

HE IS THE ATHLETIC DIRECTOR AND OUR HOTEL IS IMPACTED BY WHAT HE IS DOING THERE. HE HAS HIS OWN THING GOING.

I DON'T KNOW HOW.POLITICALLY HOW HARD IT IS TO CONNECT THAT.

WEIGHTLIFTING, WRESTLING. A LOT GOING ON OUT THIS.

YOU PROBABLY HAVE TALKED TO HIM. >> WE JUST HAD A MEETING.

I DID SOME INFORMATION GATHERING AT THE LAST MONTHLY COUNTYWIDE

[00:30:07]

WHAT DO YOU DO FOR HOMECOMING SOMETHING IN WHAT DO YOU DO FOR TOURNAMENTS? WE WERE JUST FACT-FINDING.

SO IN THE NEXT ITERATION OF WEB DEVELOPMENT AND MARKETING MATERIALS WE DO, WE WILL BE ESTABLISHING MARKETING MATERIALS AND ALMOST LIKE REUNION AND EVENT KITS THIS MAKE IT EASY TO BOOK ROOMS AND MARKET THE INFORMATION AND COMING ALONGSIDE THEM TO GIVE THEM THE TOOLS THAT THEY REALLY DON'T USE NOW.

WE WANT EVERYONE TO DO WHAT OAK LEAF IS DOING.

ORANGE PARK HIGH PUT TOGETHER LITTLE HOMECOMING PACKAGES AND SOLD THEM HAND DIFFERENT LEVELS AND ALL KIND OF STUFF.

THEY ARE GETTING IT AND UNDER STANDING THEIR ROLE A LITTLE MORE IN MARKETING. AND IT IS REVENUE GENERATION FOR THEIR SCHOOL. AND THAT'S WHERE IT HAS BECOME VERY IMPORTANT TO THEM AND HOW WE COME ALONGSIDE THEM.

>>MIKE CELLA: DOES HELP THAT THEY HAVE A COUNTYWIDE ATHLETIC DIRECTOR AND JOHN UNDERSTANDS THAT AND ENCOURAGES IT AND CERTAINLY OVER THE LAST COUPLE OF YEARS YOU HAVE SEEN AN INCREASE OF ALL THOSE KIND OF THINGS BECAUSE OF HIS

ENTHUSIASTIC FOR THAT. >> HE IS VERY ENTHUSIASTIC AND

THAT'S GREAT. >>MIKE CELLA: WE ARE LUCKY TO

[3.  Northeast FL Sports Complex Update]

>> YES, SIR. GOOD AFTERNOON, EVERYONE.

A BRIEF UPDATE WHERE WE ARE WITH THE REGIONAL SPORTS COMPLEX.

AS YOU ALREADY KNOW A 250-ACRE PARCEL THAT WAS PURCHASED.

PHASE ONE THAT WAS OUTLINED ON THE STREET WITH THE RED DOTTED LINE IS 48 ACRES. THAT INCLUDES 18 MULTIPURPOSE FIELDS THAT ACCUMULATES TO RIGHT EARNED 15 ACRES.

THE FIELD DIMENSIONS ARE 360 X # 25 THAT SAY HOWS YOU TO PLAY A FULL SOCCER GAME, LACROSSE CAME ON ONE FIELD COMBINING TO MAKE A FULL GAME. TEN REST ROOM STALLS.

FIVE MEN. FIVE WOMEN.

THREE QUARTER OF A MILE STABILIZED TRAIL SO IT IS GOING TO BE A COMPROMISE OF CRUSH CREEK.

IF YOU LOOK AT THE DIAGRAM, IF YOU LOOK BETWEEN FIELDS ONE AND THREE, WHERE THE TRAIL WILL START AND WRAP AROUND THE POND AND GO ALONG THE WETLANDS, ACROSS TO PARKING AND DOWN TO THE MIDDLE OF THE FIELD. IT IS SET UP FOR SUCCESS AS WE CONTINUE TO BUILD MULTIPLE PHASES, WE CAN CONNECT AND RUN THAT TRAIL NORTH. EXCUSE ME EAST.

AND THROUGH THE REST OF THE 250 ACRES AS WE DEVELOP.

WE HAVE A MONUMENT SIGN AND STRUCTURES FOR TEENS AND TO CONGREGATE BETWEEN GAMES AND STAY OUT OF THE FLORIDA HEAT.

375 PARKING SPACES AS WELL AS EIGHT HANDICAP SPACES.

IT WILL BE STABILIZED BUT NOT PAVED.

GROUNDBREAKING BEGAN THIS PAST MONDAY.

DANIEL WITH OUR FACILITIES TEAM IS LEADING THAT PROJECT AS WELL AS MEMBERS OF THE ENGINEERING DEPARTMENT.

SO A GROUP EFFORT INTERNALLY AND WE ARE HAPPY ABOUT THAT.

WE MEET WITH CARLTON CONSTRUCTION EVERY MONDAY.

THOSE MEETINGS WILL START SHIFTING TO EVERY OTHER MONDAY I BELIEVE NEXT MONTH. BUT WE HAD A FREIGHT PRECON MEETING LAST WEEK AND THEY ARE READY TO GET ROLLING AND BRING US A PRODUCT THAT WE ARE PROUD OF AND WE ARE HAPPY TO PARTNER WITH THEM ON THAT. THIS WEEK WORKING ON STABILIZATION, PULLING STUMPS, GETTING THEIR SITE READY AND PUTTING SILK FENCING AROUND THE PERIMETER OF THE PARTY AND WORKING WITH KIMBERLY IN THE COMMUNICATION DEPARTMENT WITH A GROUNDBREAKING CEREMONY FOR MARCH 28.

SCHEDULED AT 10 A.M. KIM ABOUT IS WORKING THAT PIECE ALONG WITH LAURA. COMPLETION NOVEMBER 2023.

WE ARE HAPPY ABOUT THAT. ON THE BACK SIDE, KIMBERLY AND I ARE WORKING WITH DIFFERENT COUNTIES, COLUMBIA, SEMINOLE OF SCHEDULING TOURS OF THEIR PARKS AND REC DEPARTMENT TO SEE HOW THEY PARTNER AND WORK TOGETHER AND SYNERGY IS BELT.

THE ULTIMATE GOAL OF THIS COMPLEX IS TO HAVE RECREATIONAL EXPERIENCES BUILDING PLAYGROUND AND HAVING RECREATIONAL TRAILS

[00:35:02]

THE PRIMARY GOAL IS TO HAVE SPORTS-RELATED TOURISM FOR FRIDAY, SATURDAY AND SUNDAY EVENTS.

WE WANT TO TALK TO THOSE SUBJECT MATTER EXPERTS TO SEE HOW THEY WORK. WHAT ARE THEIR BEST PRACTICES.

AND WHAT ARE THE LESSONS LEARNED SO WE CAN HIT THE GROUND RUNNING AND DON'T HAVE THE HICCUPS. HAPPY TO WORK WITH KIMBERLY.

OUR OFFICES ARE AROUND THE CORNER FROM EACH OTHER AND WE TALK EVERY DAY. WE ARE BOTH VERY EXCITED ABOUT OF THIS PRODUCT AND OPPORTUNITY TO BRING SPORTS TOURISM IN CLAY COUNTY CLAY COUNTY. WITH THAT BEING SAID, ANY

QUESTIONS? >>GI TEEVAN: I HAVE A QUESTION.

I DON'T THINK FOR YOU BUT RATHER FOR THE COMMISSION.

TOURISM OR ALAN, WHOEVER CAN ANSWER, JUST ANSWER.

SO WHEN WE HAVE A BIG EVENT AT THIS COMPLEX.

IT'S ALMOST ONE ROAD IN, ONE ROAD OUT, YOU KNOW.

SO -- AND IT IS ONE WAY. YOU KNOW ON STATE ROAD 21.

IS THERE AN EXIT ON 16? LIKE HOW IS THAT GOING -- DO YOU THINK TRAFFIC WILL BE AN ISSUE? BECAUSE, LIKE -- AND I -- I SAY THIS ONLY BECAUSE OF, YOU KNOW, WHEN THERE WAS AN ACCIDENT RECENTLY THAT HAPPENED ON -- ON 21 AND IN KEYSTONE.

AND IT JUST -- YOU CAN'T GET ANYWHERE.

THAT'S IT. YOUR ONE WAY IN, ONE WAY OUT.

I AM JUST CURIOUS WHAT THE PLAN IS REGARDING TRAFFIC AND I KNOW THAT IS AN ISSUE, TOO, WITH THE FAIR IN THE PAST.

I JUST WANTED TO ASK THAT QUESTION.

DO YOU THINK THAT IS GOING TO EVEN BE AN ISSUE IF WE HAVE A BIG EVENT? YOU KNOW, LIKE A SOCCER EVENT.

IS THAT GOING TO BE AN ISSUE? >> THAT IS SOMETHING WE ARE HAVING CONVERSATIONS INTERNALLY. OUR ENGINEERING DEPARTMENT.

RETCHARD SMITH AND HIS TEAM IS WORKING WITH FDOT AS WELL AND LOOKING AT ALTERNATIVE SOLUTIONS HIRING OFFICERS TO KEEP OF NAVIGATE THAT TRAFFIC, BUT THOSE ARE THE DISCUSSIONS WE ARE HAVING CURRENTLY. BUT THERE IS ONE ENTRANCE AND ONE EXIT CURRENTLY WITH PHASE ONE.

NOW WITH PHASE ONE, TO PUT THINGS YOU IN FREQUENT, IF YOU ARE FAMILIAR WITH EAGLE HARBOR SPORTS COMPLEX.

SIX FULL-SIZED FIELDS AND ALMOST EVERY WEEKEND THEY ARE HAVING THOSE TYPE OF EVENTS AND YOU HAVE A TWO-LANE ROAD GOING UP LAKESHORE DRIVE IN THAT LOCATION AND BACK TO EAGLE HARBOR PARKWAY. YES IT WILL INCREASE TRAFFIC ALONG 21. WE ARE WORKING INTERNALLY OF WORKING THROUGH SOLUTIONS AND BEST PRACTICES OF THAT.

WE ARE AWARE OF THAT, MA'AM. AND WE ARE WORKING TOWARD THAT SOLUTION. EASY TO EASY TO THANK YOU.

>>MIKE CELLA: THE HE IS SENSE OF THE PARKING WHERE THEY HAVE CONGESTION OR NOT. I THINK WE PROBABLY HAVE ENOUGH SET ASIDE IN TERMS OF PARKING SPACES AT THIS POINT AND MORE SO WHERE WE HAVE IN EAGLE HARBOR. SO, YEAH, WE WILL CONTINUE TO WORK ON THAT AND COME UP WITH SOME OTHER SOLUTIONS.

BUT I THINK, YOU KNOW, ANY OF THESE LARGE EVENTS, THERE IS GOING TO BE CONGESTION, JUST A QUESTION OF THE ALTERNATIVE WHAT WE CAN TO DO STAGGER GAMES OR DO OTHER THINGS TO KEEP PEOPLE COMING AND GOING AND NOT JUST SITTING.

>>GI TEEVAN: I THINK PEOPLE EXPECT THAT THAT THERE IS GOING TO BE CONGESTION. WE HAVE BEEN HARD TRAINED BY DISNEY TO REALLY EXPECT TO BE IN LINE FOR TWO HOURS.

BUT, YOU KNOW -- WELL, MAYBE NOT TWO HOURS.

BUT WE HAVE JUST BEEN TREND BY DISNEY.

BUT IT IS REALLY -- I THINK 30 MINUTES, 45 MINUTES, I THINK PEOPLE EXPECT THAT, BUT TO BE IN LINE, LIKE, MAYBE TWO HOURS OF KIND OF -- BUT TO YOUR POINT, YEAH, YOU ARE RIGHT.

IF WE ALREADY HAVE THAT EXPERIENCE IN EAGLE HARBOR AND THEY ARE NOT REALLY SEEING A TWO-HOUR CONGESTION, THAN I

THINK WE ARE OKAY. >> YES, MA'AM.

AND ON TOP OF THAT WHEN YOU ARE LOOKING AT A SOCCER TOURNAMENT OR LACROSSE TOURNAMENT OR ANY EVENT, THAT INITIAL INFLUX.

GAMES WILL BE STAGGERED WHERE TEAM ONE WILL PLAY AT 9 A.M. AND PLAY AGAIN AT 11. ONCE THEY ARE IN THE COMPLEX, THEY ARE STAYING. WE WON'T HAVE THAT CONSTANT FLOW OF IN AND OUT. YOU WILL HAVE GROUPS STAYING TWO OR THREE HOURS AT A TIME TO GET A BITE TO EAT OR REST BEFORE THEIR NEXT GAME. WE DON'T FORESEE ANY ISSUES.

LIKE COMMISSIONER CELLA SAID, WITH THE PARKING SPACES, YOU WON'T HAVE THAT PROBLEM OF PEOPLE PARKING OUTSIDE OF THE

[00:40:02]

ALL OF THAT WILL BE CONTAINED INSIDE.

>>MIKE CELLA: ANYTHING ELSE? >> THIS IS AWESOME.

FIVE THE BUDGET FOR PHASE 1. THE FULL VISION, HOW MANY PHASES TO COMPLETE THE GRAYED-OUT AREAS HERE?

A FIVE OR TEN-YEAR THING? >> TBD IS THE BEST I CAN GIVE YOU, SIR. OUR MAIN FOCUS IS GETTING PHASE 1 COMPLETE. I KNOW A LOT OF EXCITEMENT WHAT COLORADO BE PHASE 2 OR PHASE 3, OTHER THINGS WERE TAKEN OUT OF PHASE 1 WITH VOLLEYBALL COURTS, ETC.

THINGS WE WILL HOOK FOR ADDITIONAL FUNDING.

OUR MAIN FOCUS IS TO GET FIELD -- PHASE 1 COMPLETED AND MAKE IT WILL BEST WE CAN. AND GET IT OFF THE GROUND.

AND THEN WE WILL LOOK AT WHAT COMES NEXT.

>>MIKE CELLA: THAT IS THE KEY. SORT OF FLEXIBLE.

SO PHASE 2 COULD TASE 1-B IF WE WANTED TO PUT IN X NUMBER OF PICKLEBALL COURTS. WE CAN KEEP BUILDING IT THROUGH.

AND ONE THE THINGS THAT JUSTIN IS DOING, HE IS DOING A -- A STRATEGIC LOOK AT ALL OF OUR FACILITIES AND DETERMINING, YOU KNOW, WHAT WE NEED, WHAT WE DON'T NEED, WHAT WOULD BE THE MOST POPULAR FOR RECREATIONAL PURPOSES OR TOURISM.

SHOULD IT BE PICKLEBALL, SAND VOLLEYBALL, BEACH VOLLEYBALL, IF YOU WILL. THOSE ARE UP AND COMING SPORTS.

IF WE HAVE A SERIOUS NUMBER OF COURTS IN THOSE AREAS, WE WOULD PROBABLY ATTRACT A LOT OF ATTENTIONS.

WHAT KIM WAS TALKING ABOUT BEING STRATEGIC.

LET'S LOOK TO SEE WHAT WE HAVE AND WHAT WE DON'T HAVE THE IN THE AREA TO BE UNIQUE TO ATTRACT THAT CROWD AND THOSE TEAMS TO BE SUCCESSFUL. JUSTIN, DO YOU WANT TO TALK A

LITTLE BIT ABOUT THAT? >> YES, SIR, WE ARE IN THE EARLY PHASES AND WORKING WITH THE PURCHASING DEPARTMENT WITH GIA CONS CONSULTANTS.

THEY WILL BE THE COMPANY THAT IS HEEDING OUR PARK SYSTEM MASTER PLAN A COMPREHENSIVE OVERLOOK OF OUR EXISTING CONDITIONS, OUR FACI FACILITIES.

IT WILL INVOLVE PUBLIC STAKEHOLDER AND PLANNING AND ZONING. DIFFERENT COMMISSIONS.

PUBLIC INPUT FROM RESIDENTS AND STAFF OF WHAT OUR PARK SYSTEM NEEDS TO LOOK LIKE AS A WHOLE. A 12-TO-16 MONTH PROCESS.

NOT GOING TO BE QUICK BUT A TEN-YEAR CIP LOOK WHERE WE NEED TO GO AS A DEPARTMENT. WHAT OUR COMPETITORS ARE DOING.

WHAT THEY ARE SAYING WE WANT. WHAT ARE THE EXISTING CONDITIONS OF THE FACILITIES AND DO WE MEET THE LEVELS OF SERVICE.

WHERE TO WE BETTER EXPAND AND USE OUR FEES AS WELL.

AND IT KIND OF GIVES US THAT ROAD MAP AND LAY OUT WHERE WE NEED TO GO NEXT AS OPPOSED TO, YOU KNOW, PLUCK THEM AWAY AS WE GO. WE WILL HAVE THAT ROAD MAP TO LOOK AHEAD TO AND ALWAYS PIVOT TOWARD WHEN WE LOOK FOR OUR NEXT FUNDING SOURCE TO MOVE FORWARD. WE ARE VERY EXCITED ABOUT THAT.

SO THAT WILL BE SOMETHING THAT A LOT OF ALACHUA COUNTY DOES, CITY OF GAINESVILLE, EVEN ST. JOHN'S COUNTY, ALL OF THESE MUNICIPALITIES HAVE PARK SYSTEM MASTER PLANS AND SOMETHING WE NEED TO DO TO STAY COMPETITIVE AND MOVE START INTO THE FUTURE.

>>MIKE CELLA: WALKING PATH THAT JASON WAS TALKING ABOUT, JOGGING TRAIL. WOULDN'T TAKE MUCH FOR US TO EXPAND THAT. AND LEAVE THAT IN A DIFFERENT DIRECTION AS IT GETS TO MA MOST NORTHERN APPROACH TO THE END OF PHASE ONE AND CONTINUE TO RUN AND MAKE THAT A -- A CROSS COUNTRY TRAIL. YOU KNOW, SO BECK RUN CROSS COUNTRY THERE ON A REGULAR BASIS WHETHER HIGH SCHOOL OR EVEN COLLEGE FOR THAT MATTER AND GIVES US, YOU KNOW, AN OPPORTUNITY DO THAT IN AN AREA THAT PRETTY MUCH CONTROLLED THE SPACE. AND IT MAKES IT THAT MUCH MORE

POSSIBLE. >> TO PIVOT OFF OF THAT, IF YOU ARE FAMILIAR WITH THE PROPERTY SOUTH OF WHERE THE REGIONAL SPORTS DREX. NORTH FLORIDA LAND TRUST PURCHASED LITTLE OVER 400 ACRES RIGHT ON THAT CORNER AND EARLY DISCUSSION WHAT THE MANAGEMENT OF THAT LOOKS LIKE.

WHAT PARKS AND REC NEEDS TO PLAY TO BE INCLUDED IN THE STUDY AND AN OPPORTUNITY TO EXTEND OUR TRAIL NETWORK FROM THE REGIONAL SPORTS COMPLEX TO THAT PROPERTY AS WELL AND ALONG THAT # 1 CORRIDOR, WORKING OUR WAY TO GO AHEAD AND THERE IS A LOT OF CONNECTIVITY OPTIONS OUT THERE. WE JUST WANT TO MAKE SURE WE GET IT RIGHT. AND GIVING THAT STUDY WILL GIVE A ROAD MAP MAP OF WHAT IT NEEDS TO LOOK LIKE AND ALL THE PUZZLE

PIECES TOGETHER. >>MIKE CELLA: AS YOU ARE LOOKING AT YOUR ARTIST RENDERING THERE, TO THE RIGHT IS WHAT JUSTIN IS

[00:45:02]

AN OPPORTUNITY TO PUT PUT A TRAILHEAD AND WORK WITH THEM TO DO PASSIVE RECREATIONAL ACTIVITY THROUGH THE PROPERTY AND THEY TALKED TO US OF THE POSSIBILITY AND THAT HELPS ATTRACT PEOPLE TO THE FACILITY. ANYTHING ELSE FOR JUSTIN ON THIS OR ANYTHING ELSE? ALL RIGHT, JUSTIN, THANK YOU.

[4.  Minutes from TDC January 11, 2023]

THANK YOU FOR YOUR TIME. >>MIKE CELLA: APPRECIATE IT.

ALL RIGHT, LET'S GET TO THE APPROVAL OF MINUTE.

ANYBODY HAVE ANY THOUGHTS, SUGGESTIONS, CORRECTIONS?

>> I WOULD LIKE TO MAKE A MOTION TO ACCEPT THE MEETING MINUTES.

>> I WILL SECOND. >>MIKE CELLA: ALL RIGHT.

WE HAVE AT THAT MOTION AND A SECOND.

ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE.

ANY OPPOSED? MOTION CARRIES 7-0.

THOSE WERE MINUTE FROM OUR JANUARY 11 MEETING, 2023.

[5.  Ordinance Change Update]

>> SINCE OUR LAST MEETING, WE WORKED CLOSELY WITH THE TAX COLLECTOR'S OFFICE, AND WHAT HAPPENED IS ACCORDING TO STATE STATUTE, WE ARE REQUIRED TO COLLECT THE BED TAX OR THE TVT AND AUDITING AS WELL. THREE DIFFERENT THINGS TO HAPPEN. IT CAN HAPPEN LOCALLY AND COLLECTED LOCALLY AND AUDITED LOCALLY.

AND IT IS A COLLECTED LOCALLY AD THE FLORIDA DEPARTMENT OF REVENUE DOES THE AUDITING SERVICES OR EVERYTHING IS CONTINUE TO BY THE DEPARTMENT OF REVENUE.

WE WERE IN THAT MIDDLE CATEGORY WHERE THE TVT WAS COLLECTED BY THE LOCAL TAX COLLECTOR AND THE AUDITING SERVICES WERE DONE BY THE STATE WHICH MEANS THEY DON'T HAVE THE MANPOWER TO DO ANY AUDITING AND NOTHING WAS HAPPENING.

WHEN WE SAY "AUDITING" IT MEANS, OKAY, IS AN OVERNIGHT ACCOMMODATION PAYING THE TVT THAT THEY SHOULD BE.

IT IS REALLY AN HONOR SYSTEM. AND SO WE -- AND THE TAX COLLECTOR HAS THE BENEFIT TO HAVE -- OR THE DEPARTMENT OF REVENUE, WHOEVER HAS THAT AUDITING AUTHORITY TO GO IN AND SEE IF THEY ARE TRULY PAYING WHAT THEY SHOULD.

SO OUR ORDINANCE CHANGE ACTUALLY GIVES THAT AUDITING POWER TO OUR LOCAL TAX COLLECTOR NOW AND DOESN'T CHANGE ANYTHING SFARGS THE -- THE PROCESS, THE HOTELIERS AND OVERNIGHT ACCOMMODATIONS GO THROUGH, JUST THAT OUR LOCAL TAX COLLECTOR CAN MAYBE FIND SOME ADDITIONAL OVERNIGHT ACCOMMODATIONS TO COLLECT FROM. PRIMARILY, PROBABLY SHORT-TERM VACATION RENTALS THAT AREN'T USING AIRBNB.

>>MIKE CELLA: AIRBNB COLLECT THAT FROM FOLKS BOOKING THROUGH

THEM. >> YES.

BECAUSE WE HAVE AN AGREEMENT DIRECTLY WITH AIRBNB.

>>MIKE CELLA: TOOK US A WHILE TO GET THAT, I RECALL.

ANY QUESTION ON THE ORDINANCE THAT THE BCC DID APPROVE?

>> SEVERAL DIFFERENT GROUPS THAT TAKE BOOKINGS.

AIRBNB AND SHORT TERM WE TALKED TO TIE IAN MONDAY NIGHT AND TALKED TO OUR MANAGEMENT COMPANY TODAY AND IT SEEMS THAT AIRBNB COLLECTS BOOKINGS AND UP TO THE MANAGEMENT COMPANY TO OPERATE SHORT-TERM RENTALS. A LOT OF THE SHORT-TERM RENTALS IN CLAY COUNTY HAVE EXEMPT CUSTOMERS THAT AREN'T PAYING ANY

TAXES. >> HOW DO WE TAP INTO THAT?

>> PART OF THE REASON THEY WANT THE AUDIT TO FIND OUT WHAT IS GOING ON AND WHY THEY ARE NOT PAYING.

>> GOOD TO KNOW, THANK YOU. >>MIKE CELLA: GIVE AN IDEA AS TO WHAT WILL CAUSE IT -- RENTAL LIKE THAT TO BE EXEMPT?

>> NONE OF MINE ARE. >>MIKE CELLA: RIGHT.

WE -- WE APPRECIATE THAT. AND THE TAX COLLECTOR GROUP WILL BE ABLE TO HELP WITH. WE TALKED ABOUT SOFTWARE WHICH IS AVAILABLE. HAVE WE GONE ANY FURTHER IN

TERMS OF INVESTIGATING THAT? >> YES, WE ARE SCHEDULING DEMOS

[00:50:04]

WHEN DO THEY MAKE THE DECISION. HOW FAR DO THEY TRAVEL.

DO THEY DRIVE? DO THEY FLY? ALL THAT INFORMATION IS REALLY IMPORTANT TO US AND WE HAVE NO WAY TO CAPTURE THAT NOW. AND WE ARE ALL GOING TO SIT AROUND THE TABLE AND WORK WITH THAT.

>>GI TEEVAN: DO WE HAVE ANY TYPE OF INFORMATION? I MAY HAVE ASKED THIS QUESTION BEFORE ON HOW MANY ARE VRBO.

HOW MANY ARE -- NO? BECAUSE I KNOW WHEN I -- WHEN I LOOK SOMETIMES TO SEE WHEN I FIRST STARTED WITH OUR AIRBNB.

AND TO SEE HOW THE MARKET WAS PRICING.

YOU KNOW, I COULD SEE IT. LIKE THERE ARE SEVERAL AIRBNB --

I DON'T HAVE THE VRBO. >> THAT IS A GREAT QUESTION.

WHAT USUALLY HAPPENS IS THE VACATION RENTAL OWNER OR MANAGEMENT COMPANY PUTS THE RENTAL ON SEVERAL DIFFERENT PLATFORMS AND WHATEVER BOOKS FIRST AND THIS IS WHY IT IS HARD FOR US TO GET A CUMULATIVE COUNT OF HOW MANY VACATION RENTALS THERE ARE IN OUR COUNTY. WE HAVE AN ESTIMATE OF ABOUT 200 AND THAT'S -- THAT IS LOOKING AT IT SHALL ON DIFFERENT DAYS BECAUSE THE INVENTORY CHANGES DAILY.

AN IT -- IT CHANGES VIA THE PLATFORM BECAUSE SOMETIMES ALL THREE -- WHEN LUKE AT HOME AWAY, VRBO AND AIRBNB, THERE CAN BE ONE VACATION RENTAL THAT IS LISTED IN ALL THREE PLACES.

AND SO WE CAN'T COUNT THOSE THREE TIMES.

THIS SOFTWARE WILL HELP US DISSECT.

AND WE GET A PICTURE OF WHAT THE INVENTORY IS.

>>MIKE CELLA: ANY QUESTIONS ON THAT? I HAVE SEEN THAT SOFTWARE AND THE FLORIDA ASSOCIATION OF COUNTIES, THE INFORMATION THAT WE WILL GET TO AND THE TOOL TO ACCOMPLISH WHAT WE ARE LOOKING TO DO.

>> YES, AND -- HOPEFULLY THE SOFTWARE THAT WE END UP WITH WILL HOPEFULLY GIVE US A COMMUNICATION TOOL.

WHEN WE HAVE EVENTS LIKE MOTOSURF AND PRO WATERCROSS IN THE KEYSTONE HEIGHTS AREA AND OTHER SOUTHERN PART OF THE COUNTY WHERE THERE IS NO HOTEL WITHIN 27 MILES TO THE CLOSEST HOTEL IN CLAY COUNTY FROM KEYSTONE.

WE WANT TO BE ABLE TO ACCOMMODATE THOSE GUESTS BUT WE NEED TO COMMUNICATE WITH THE HOST AS WELL TO MAKE SURE THAT THEY KNOW THIS EVENT IS COMING --

[6.  Bed Tax Collections Update]

>>MIKE CELLA: LOOKING FOR HOTEL ROOMS.

>> RIGHT. >>MIKE CELLA: LET'S MOVE AHEAD IF WE CAN TO NUMBER 6, OUR BED TAX COLLECTIONS.

SPEAKING OF BED TAX. >> HERE IS THE GOOD NEWS AND THE BAD NEWS. THE GOOD NEWS IS -- AND KEEP IN MIND THAT THIS FIVE-YEAR HISTORY THAT WE GIVE YOU IS BASED ON OCCUPANCY. NOT WHEN IT WAS COLLECTED BUT WHEN THE CONSUMER ACTUALLY STAYED IN THE OVERNIGHT ACCOMMODATION. WE ARE, LIKE, TWO MONTHS BEHIND.

THE NOVEMBER NUMBERS ARE DOWN. AND I DON'T -- I DON'T HAVE ANY RATIONALE AS TO WHY OTHER THAN PEOPLE WERE PREPARING FOR CHRISTMAS AND THE -- THE CONSUMER WAS STARTING TO FEEL THE SQUEEZE OF SOME INFLATION. AND THAT IS STARTING TO CREEP INTO SOME CONSUMER -- DIFFERENT CONSUMER BEHAVIOR WE HAVE SEEN IN A WHILE. SO WE ARE DOWN -- SO WE WENT IN ONE FRONT BEING 17% AHEAD OF PACE TO BEING 26% BEHIND PACE.

NOW AM I WORRIED? NO, BECAUSE FROM THE HOTELIERS PERSPECTIVE, WE HAVE AN AMAZING FEBRUARY AND MARCH IS LOOKING STRONG TOO. SO I AM -- AND DECEMBER WAS STRONGER THAN NORMAL AS WELL. SO I AM NOT TOO WORRIED ABOUT THAT DECREASE. HE THINKS WE WILL MAKE IT UP.

[00:55:05]

>>MIKE CELLA: ANY QUESTIONS? NO?

[7.  Budget Review]

NO QUESTIONS THERE. WE WILL MOVE AHEAD TO NUMBER 7,

THAT IS OUR BUDGET REVIEW. >>K. MORGAN: EVERY MONTH, WE GIVE YOU JUST THE BUDGET OVERVIEW SO THAT YOU KNOW WHERE WE ARE SPENDING DOLLARS AND WHAT IT IS ALL GOING TOWARD.

KEEP IN MIND THAT THERE ARE SOME LINE ITEMS THAT ARE A STEADY SPEND. THERE ARE SOME THAT WE WAIT AND ALL ABOUT TIMING. THIS SHEET GIVES US A GREAT PICTURE WHERE WE WERE WITH THE BURN RATE AND HOW MUCH OF THE BUDGET WE HAVE BEEN SPENDING. AND WE WILL TAKE ANY QUESTIONS,

IF YOU WOULD LIKE. >>MIKE CELLA: QUESTIONS,

[8.  Event Grant Update]

LET'S MOVE AHEAD THEN. OUR EVENT GRANTUP DATE.

>> I AM GOING TO INTRODUCE CAROLINE AGAIN.

SHE IS -- SHE IS VERY AMBITIOUSLY TAKEN ON THE GRANTS.

AND WE APPRECIATE ALL THAT CONNOR HAS DONE TO SET HER UP FOR SUCCESS BECAUSE IN THE TRANSITION, CONNOR HAS TAUGHT HER EVERYTHING THAT SHE KNOWS AND CAROLINE WILL LEAD THE CHARGE WITH GRANTS FROM HERE ON OUT.

CAROLINE, THANK YOU. >> THANK YOU.

AS FAR AS THE EVENT GRANT UPDATE FOR ORANGE PARK FEST AND HAVEN CHILI COOKOFF. WE SUBMITTED AND ALL GOOD WITH THAT. CHRISTMAS ON WALNUT STREET.

WE GOT ALL THEIR DOCUMENTS TODAY.

I STARTED WORKING ON GETTING ALL THAT PREPARED TO SEND TO THE CLERK'S OFFICE AND ALL THAT JAZZ.

AND, YEAH, ARE THERE ANY QUESTIONS OR ANYTHING LIKE THAT? OH, THEN ALSO I DO WANT TO POINT OUT ON THE BOTTOM OF THE SHEET WE HANDED OUT TO YOU ALL. WHERE IT SAYS # 2,500.

ON THE DOCUMENT THAT WE UPLOADED IT WAS AN ERROR AND SAID 25,000.

I WANTED TO POINT THAT OUT TO YOU IF YOU SAW THAT ONLINE.

WE REALIZED THAT WE ARE ROAR, SO

-- THAT ERROR SO WE FIXED THAT. >>MIKE CELLA: OKAY.

ANY QUESTIONS? OBVIOUSLY AS THESE EVENTS ROLL OUT AND SUBMIT THEIR THINGS, IT WILL GET UPDATED FOR US.

ONE OF THE THINGS WE HOPE IS THAT THEY GO TO ZERO FOR A VARIANCE, BUT SOMETIMES JUST DOLLARS JUST DON'T MATCH-UP TO

[9.  TDC Sports Grant Requests]

SO IN OUR NEW BUSINESS, WE HAVE A COUPLE OF SPORTS GRANTS THAT ARE REQUESTING SUPPORT. MOTOSURF AND SPIKEBALL.

SPIKEBALL, NOW THERE IS A LINK ON OUR WEB SITE TO BE ABLE TO CHECK THAT OUT. YOU SHOULD TAKE A LOOK AT THAT.

IT IS SORT OF INTERESTING. >> SO CAROLINE, DO YOU WANT TO GO AHEAD AND GO OVER THE SCORE SHEETS AND WE WILL DIVE INTO THE INFORMATION. KIND OF GIVE US THE OVERVIEW OF

THE SCORE SHEETS. >> YES, DEFINITELY.

FIRST, STARTING OFF WITH MOTOSURF.

SO WE WERE ABLE TO GO THROUGH AND SCORE, SO AS FAR AS THE SCORING GOES FOR THE EXPANSION OF TOURISM IN CLAY COUNTY, THEY RECEIVED 40 POINTS FOR SOUNDNESS, STABILITY AND MANAGEMENT. QUALITY OF PROPOSED EVENT 25.

AND ALL IN ALL, THEY RECEIVED 160 POINTS.

AND WITH SPORTS GRANTS, WE HAVE THAT ALGORITHM THAT PRESENTS THE PERCENTAGE OF WHAT THEY -- WHAT WE WILL AWARD THEM FROM WHAT THEY ASK. THEY ASK FOR $40,000, WITH OUR ALGORITHM, IT CAME OUT TO SUGGESTING 22,000.

THAT IS JUST KIND OF THE OVERVIEW FOR THAT.

AND THEN AS FAR AS OUR OTHER ONE, THE SPIKEBALL.

COMMITMENT TO THE EXPANSION OF TOURISM IN CLAY COUNTY, THEY SCORED 40 POINTS. SOUNDNESS OF PROPOSED EVENT, 75.

STABILITY AND MANAGEMENT CAPACITY, 10.

QUALITY OF PROPOSIED VENT, 15. SO ALL IN ALL.

[01:00:03]

OF THOSE. >>K. MORGAN: THANK YOU, CAROLINE. I THINK THIS IS THE PERFECT OPPORTUNITY FOR US TO TAKE A LOOK -- WHAT I DID ASK CAROLINE TO DO IS TO LOOK AT A COUPLE OF THE TOPICS THAT THE SUBCOMMITTEE IS LOOKING AT. AND KIND OF SCORE THEM WITH THE SUBCOMMITTEE'S RECOMMENDED CHANGES TO SEE HOW THAT CHANGES THE SCORING, TO SEE IF THERE IS -- IF WE ARE GOING DOWN THE RIGHT PATH. I WILL TELL YOU THAT IN TALKING WITH THESE EVENT ORGANIZERS, THESE ARE GOING TO BE MAKE OR BREAK DECISIONS THAT YOU MAKE TODAY.

ON YOUR RECOMMENDATION FOR WHAT THE GRANT AMOUNT IS.

SO BASICALLY, IF THEY DON'T -- IF THESE GROUPS DON'T GET THEIR ASK, THE REQUESTED AMOUNT, THEY MAY PULL THEIR EVENT FROM CLAY COUNTY. WANTED TO -- NO PRESSURE.

BUT I THINK THAT IS IMPORTANT INFORMATION FOR YOU TO KNOW.

SO, CAROLINE, IN THE DIFFERENT ALGORITHMS -- THE DIFFERENT -- FIRST OF ALL, ONE OF THE THINGS THAT WE FOUND IN THIS SUBCOMMITTEE WAS THAT FIRST TIME EVENT WERE PENALIZED.

SO THAT WAS ONE OF THE RECOMMENDED -- THAT WILL WE ARE IN DISCUSSION OF HAVING THAT A RECOMMENDED CHANGE IN THE GUIDELINES. AND IN THEIR SCORING.

TURN IT OVER TO CAROLINE TO WALK THROUGH SOME OF THE CHANGES.

>> IF I MAY, DOES THE ALGORITHM TAKE INTO ACCOUNT THE FREE PRESS. BEING ON CBS SPORTS AND THOSE

TYPE OF THINGS. >> NOT AS MUCH AS IT SHOULD.

>> WHICH IS EXACTLY ONE OF THE THINGS WE WANTED TO ADDRESS.

WHEN LOOKING AT OUR SCORING. FOUR MAIN SECTIONS FOR SPORTS GRANTS. FOR THE POINT VALUES.

HIKE THE FIRST SECTION IS THAT POINT SYSTEM THEY GET TIMES FOUR. AND THE NEXT ONE -- WHATEVER THEY GET TIMES THREE. SO ON AND SO FORTH.

A TOPIC WE HAVE BEEN DISCUSSING IN THE SUBCOMMITTEE IS -- LIKE THE HIERARCHY OF THESE DIFFERENT CATEGORIES.

HOW SHOULD WE PUT IT. CURRENTLY FOR THE SPORTS GRANT, WE HAVE MEDIA VALUE OF PROPOSED EVENT AS THE -- AS THE -- SORRY.

WE HAVE THE COMMITMENT TO THE EXPANSION OF TOURISM IN CLAY COUNTY CLAY COUNTY AS THE TOP ONE.

SOMETHING THAT WE HAVE DISCUSSED BECAUSE IT IS A SPORTS GRANT IS, WE THINK THAT IN THIS CASE, THE MEDIA VALUE SHOULD MAYBE TAKE TAT FIRST POSITION. SO WHATEVER THEY GET WITH POINTS, THAT WILL BE TIMES FOUR. FOR THESE SPORTS EVENTS, FOR INSTANCE, MOTOSURF, CBS, SUCH A SIGNIFICANT THING.

I BELIEVE THEY SAID THEY ARE ESTIMATING 150 MILLION, 160 MILLION PEOPLE BE ABLE TO SEE THAT.

WE THINK FOR SPORTS GRANTS, THAT MEDIA SHOULD BE HIGHER THAN ALL THE OTHER CATEGORIES. WHEN DO YOU THAT, THAT DOES CHANGE THE ALGORITHM A BIT. AND ALSO KIMBERLY JUST ADDRESSED THAT FIRST-YEAR EVENTS CAN BE PENALIZED.

ONE OF OUR EXCEPTIONS, THE QUALITY OF PROPOSED EVENT FOR LOW IMPACT SAYS NEWER OR A NEW EVENT OR FIRST YEAR EVENT.

WE ARE THINKING OF TAKING OUT THE WORDS "FIRST YEAR" TO HAVE PEOPLE TO FALL WITHIN THE MEDIUM IMPACT SECTION.

LITTLE THINGS LIKE THAT. SOMETHING WE NOTICED TOO AS WE WERE -- AS I WAS HOOKING THROUGH THE SCORING, WE DID PUT A SECTION FOR THEM TO PUT THEIR OTHER SPONSORSHIPS.

BUT IN THE SCORING, WE DIDN'T HAVE THAT AS PART OF THE SCORING, WHICH I THINK IS VERY SIGNIFICANT FOR A SPORTS EVENT TO GIVE THEM CREDIT FOR OTHER SPONSORSHIPS AS WELL.

WE WERE IN DISCUSSION OF ADDING THAT TO THE ALGORITHM AS WELL.

>>GI TEEVAN: SO I HAVE A QUESTION ABOUT THE ASK FOR THE DIFFERENT GROUPS. SHOULD I DO THAT OR SHOULD I WAIT? FIRST FOR THE MOTOSURF, YOU KNOW, I WAS LOOKING -- THE PROJECTED NUMBER OF EVENT ATTENDEES, 1,000. DO THEY HAVE FROM LAST YEAR, DID

[01:05:04]

>>GI TEEVAN: KIND OF LIKE AN EYEBALL THING.

>>K. MORGAN: IT IS AN EYEBALL. >>GI TEEVAN: THIS IS PACED ON EXPERIENCE TOO. OKAY.

I WANTED TO MAKE SURE THAT IT WASN'T KIND OF LIKE -- IT IS 10,000 PEOPLE. I AM TAKING IT OUT OF FROM WHEREVER IT WAS THAT I TOOK IT FROM AND EVENT ATTENDEES.

WHAT ABOUT THE OUT-OF-TOWN EVENT ATTENDEES.

DID THEY HAVE -- KIND OF AN EDUCATED GUESS ON WHERE THIS 50 OUT OF TOWN -- WHY THEY SAY 50? WAS IT PARTICIPANTS? I DON'T KNOW WHERE THEY GOT THE RATIONALE FOR THE 50 OUT OF TOWN. I WILL TELL THAT YOU THIS YEAR WE WILL BE WORKING WITH THEM MORE ROBUSTLY ON A MARKETING PLAN AND THEY HAVE DIFFERENT MESSAGING THAT I THINK WILL BE APPEALING FROM EVEN A SCIENCE PERSPECTIVE.

THEY ARE TALKING OF DIFFERENT FUEL.

THEY WILL HAVE A SPECIAL -- ACTUALLY THE INAUGURAL RACE OF THE EFOIL. AND I AM NOT A SCIENCE PERSON, BUT A SPECIAL FUEL THAT IS FRIENDLIER TO IT THE ENVIRONMENT. SO THAT IS A NEW STORY TO TELL.

I THINK WITH A LOT OF THESE -- WITH SPECIFICALLY MOTOSURF.

AND WE MET WITH MARTIN AND -- I AM NOT GOING TO TRY TO SAY HIS LAST NAME, BUT MARTIN IS FROM THE CZECH REPUBLIC AND ACTUALLY PLANS THE EVENT. WE DID AN IN-PERSON SITE VISITING KEYSTONE AND HE WAS TELLING US OF THE NEW INNOVATION THAT IS HAPPENING IN THE SPORT. I THINK WITH OUR DEDICATED MARKETING MANAGER AND SOME RELATIONSHIPS WITH INFLUENCERS THAT WE HAVE, NOT ONLY LOCALLY BUT STATEWIDE AND REGIONALLY, WE CAN DRIVE THOSE OUT-OF-TOWN VISITORS WITH THAT MESSAGE.

>>GI TEEVAN: GAVE THAT SPEECH OF BEING MAKE AND BREAK.

IF THEY DON'T GET THE FULL AMOUNT.

FOR ME, THE ALGORITHM. I AM SURE TWEAKS THAT WE DO THERE. THEAL FOR RHYTHM 22,000.

THE ASK IS 40. THERE IS A DIFFERENCE.

I HAVE TO JUSTIFY IN MY HEAD AND TO THE REST OF THE PEOPLE WHO ARE NOT WATCHING US ON TV RIGHT NOW, RIGHT, THAT, YOU KNOW, WE NEED TO JUSTIFY THE $18,000. IS THE MEDIA IMPACT WORTH OF $18,000? YOU KNOW.

I AM NOT SAYING IT IS NOT, BUT I AM NOT SAYING THAT IT IS.

I AM JUST SAYING THAT, YOU KNOW, WE NEED TO BE ABLE TO JUSTIFY, OKAY, WHERE -- THEAL FOR RHYTHM SAYS 22.

MAYBE WE ARE A LITTLE BIT OFF. MAYBE IT IS 26.

YOU NKNOW MAYBE AT 28. WE ARE IN THE SHORTFALL OF THE OL GAR RHYTHM OF $10,000. IN THAT $10,000, DOES THE IMMEDIATE IMPACT JUSTIFY THAT THAT KIND OF THING AND SOMETHING

WE NEED TO JUSTIFY. >> WERE YOU LISTENING TO OUR

CONVERSATION ON THE OFFICE? >>GI TEEVAN: I WAS A FLY ON THE

WALL. >>K. MORGAN: WE HAD THE SAME CONVERSATION AND WE HAVE TO BE ABLE TO JUSTIFY THIS DIFFERENCE.

I CAN TELL YOU IF I WAS TO CALL CBS SPORTS AND ASK FOR A 30-SECOND SEGMENT, THEY WOULD WANT MORE THAN $40,000.

>>GI TEEVAN: PART OF ME TOO -- YES, YOU GET THE MEDIA IMPRESSIONS. I AM LOOKING AT YOU ALAN.

I WANT TO BE ABLE TO RELATE IT. THERE IS GOING TO BE, SAY, 10,000 PEOPLE THAT WILL -- WHAT IS THE GROUP THAT I AM REALLY TALKING TO. THE PEOPLE THAT ARE WATCHING THAT -- THAT SHOW, YOU KNOW, HOW MANY OF THAT IS THE MARKET THAT WE ARE TALKING TO. AND SO THAT WOULD MAYBE BE ABLE TO JUSTIFY THAT $18,000 DIFFERENCE.

BECAUSE, YOU KNOW, YOU ONLY NEED ONE, RIGHT BUT THAT ONE NEEDS TO BE -- THIS PERSON SAW IT AND WE NEED TO BE IN THAT.

MUCH. >> IT IS AN EXCELLENT QUESTION.

I THINK -- IT IS TWO FOLD. ONE TO KIM PERLY'S POINT.

[01:10:02]

IS A LOT OF MONEY, RIGHT. >> SIX FIGURES.

>> A LOT OF MONEY. SO THAT IS THE FIRST THING.

SECOND THING IS, IT'S IMPERATIVE UPON US TO WORK WITH MARTIN AND THE PRO DUNGSZ CREW TO TELL THE STORY IN THAT 30 MINUTES ABOUT CLAY COUNTY. AND THREE, HOW DO WE DEPLOY THAT AFTER TO UTILIZE IT TO NOT JUST THE PEOPLE WATCHING IT FOR THE MOTOSURF, BUT HOW DO WE DEPLOY IT TO OTHER PEOPLE TO SAY, HEY, WE TOLD -- IT IS LIKE A FREE -- WE ARE GETTING A FREE VIDEO IN ASPECT OF -- IT IS A PROMOTIONAL VIDEO THAT THEN WE CAN THEN USE FOR OTHER ASPECTS OF OUR TOURISM.

>>GI TEEVAN: I GUESS I WANT TO -- BECAUSE IT IS HARD TO -- IT'S -- IT IS A LITTLE BIT HARDER TO LOOK FORWARD, RIGHT.

BECAUSE WE DON'T KNOW. THIS IS GOING TO BE THE SECOND YEAR. CAN WE SAY JUST FROM HISTORICALLY, LIKE -- LIKE AFTER WE DID MOTTO SPORTS LAST YEAR, WHAT DID WE GAVE OUT OF IT. DID WE GAIN A NEW EVENT? AND KIND OF BRIDGE THE GAP, THE $18,000 GAP.

MORGAN MORGAN THE REASON -- AND ALAN, CORRECT ME IF I'M WRONG, THE REASON WE HAVE PRO WATERCROSS BECAUSE WE HOSTED

MOTOSURF. >> THAT IS KIND OF WHAT I WANTED TO SAY. I AM A SALESPERSON AND THE ALGORITHMS ARE GREAT AND NECESSARY BUT I DON'T LIKE TO LIVE BY THE -- I HAVE MY KIM EVANS ALGORITHM.

THINK ABOUT IT. OUR GOAL IS TO BRING EVENTS, PARTNERSHIPS. THAT IS WHAT WE ARE HERE TO DO.

WE GOT TO GET THEM. WE GOT TO GET THEM ROLLING.

I DON'T LOVE ANYBODY TO SAY IF YOU DON'T, WE CAN'T.

THE REALITY IS IF WE DON'T, OTHERS WILL.

WE NEED TO GET SOMETHING GOING. MAYBE, MAYBE NOT.

AND, YOU KNOW, WE CREATE PARTNERSHIPS.

WE GET GUARANTEES FROM THEM. CREATES REPEAT BUSINESS AND START LOCKING THEM IN. IF YOU DO THIS WE WILL GIVE YOU THIS AND MAYBE PUT PARAMETERS ON IT I THINK IT IS ABOUT EXPOSURE AND I ALSO THINK THAT WE NEED TO TALK OF HOW WE MONITOR IT.AFTERWARDS BETTER AND HOW HOTELIERS CAN HELP WHICH IS A BIG CHALLENGE. EVEN ON THE FAR BACK END OF IT ALL, IT IS ABOUT COMMUNTY AWARENESS.

WE GOT TO KEEP HAVING COOL EVENTS BECAUSE WE HAVE TO HAVE FUNDING AND WE HAVE TO -- TO ME, HOW ARE WE GOING TO BUILD MOMENTUM IF THE COMMUNITY IS LIKE TOURISM.

WHAT ARE YOU ALL LOOKING -- I AM LOOKING AT IT IN A DIFFERENT WAY. THIS IS MONEY.

AND I DON'T -- KIND OF HOW I AM LOOKING AT IT.

I SEE GI'S POINT TOO. THE OVERVIEW OF WHAT I LOOK AT IT. WE GOT TO GET SOMETHING GOING.

IT IS HAPPENING, BUT MAYBE WE DON'T GIVE IT ALL.

>>GI TEEVAN: MY QUESTION REAL REALLY WASN'T WHETHER WE GIVE MONEY OR NOT. OBVIOUSLY THAT WAS NOT MY QUESTION. MY QUESTION WAS HOW DO WE BRIDGE THE GAP BETWEEN THE 22 THAT IS RECOMMENDED AND THE 40 THAT IS BEING ASKED. LIKE, WE NEED TO JUSTIFY THAT 18,000 THAT KIND OF LIKE IT SHALL YOU KNOW JUST -- AND I THINK WE WERE ABLE TO ANSWER THAT QUESTION EVEN IF THERE IS THE MARGIN OF ERROR IN ITS 25,000 THAT IF FACTOR IN THIS AND THAT. YOU KNOW, HE MERE FACT WE WERE ABLE TO BRING IN THAT SECOND EVENT KIND OF ALREADY PAID FOR

THAT $15,000 DIFFERENCE. >> TO PIGGYBACK ON THAT AS WE TALKED ABOUT, WE FOUND A REALLY GOOD WATER FACILITY NOW.

WE LACK SOME FACILITIES. THE NEW REGIONAL PARK IS GOING TO BE AMAZING. BUT WE LACK SOME FACILITIES AND NOW WE FOUND A TRUE WATER FACILITY THAT NOT ONLY WITH PRO MOTO SURF AND P PRO.WATERCROSS.

WE CAN HOST YOUR EVENT DEPENDING WHAT IT IS, OF COURSE, AND GIVES US THAT MOMENTUM TO BUILD MORE AND

AND. >> THIS COMES IN A PIVOTAL TIME WITH THE SOUTHERN PART OF THE COUNTY WITH THE BLACK CREEK PROJECT AND THE REVIVAL OF THE LAKES.

THIS GIVES US AN OPPORTUNITY TO PREPARE TO -- AND CONTINUE TO

TELL THAT STORY. >>MIKE CELLA: COUPLE OF THINGS.

[01:15:05]

NOTHING THAT SAYS DIRECTOR OF TOURISM FROM THE STATE AND SAY YOU BROKE YOUR OWN SCORING SHEET.

AND YOU ARE GOING TO BE PUNISHED.

THIS IS OURS. SO WE MAKE THAT DETERMINATION.

NOW GIVEN THAT, LOOKING BACK AT LAST YEAR'S, I DIDN'T THINK WE DID SUCH A GOOD JOB MARKETING AFTER AS WE COULD HAVE.

WE ARE STILL LEARNING, BUT, YOU KNOW, WITH -- YOU KNOW, WITH THE VIDEO THAT WE CAN MAKE OUT OF THAT HALF-HOUR SHOW IN TERMS OF SHOWING WHERE WE ARE. AND WE HAVE GOT TO BE MORE CONSCIOUS, I THINK, DURING THE EVENT ITSELF MAKING SURE THAT IT WAS PROMOTED. IN OTHER WORDS, TAKE ADVANTAGE OF WHAT WE HAVE GOT AND SO THEN WE PIECE SOMETHING TOGETHER AFTERWARDS. FAN SHOTS.

NICE KEYSTONE HEIGHTS SHOT. BANNERS IN THE RIGHT PLACE AND TAKE ADVANTAGE OF THAT. I THINK -- THEY YOU LIVE AND LEARN AND LEARN FROM EXPERIENCE. AND THE OTHER THING IS, AND I THINK THIS RELATES TO KIM'S COMMENT IS NOT ONLY DO WE NEED TO BRING THEM UNTIL, BUT WE NEED TO HOLD THEM.

WE NEED TO ESTABLISH SOME LONGEVITY.

WE HAD SOME ONE-OFFS IN THE PAST AND SOME OF THEM WEREN'T OUR FAULT AND WE HAD TO MOVE ON TO SOMETHING ELSE AND THE THIRD AND FOURTH AND FIFTH ANNUAL. THAT IS HOW YOU BUILD CROWD AND AWARENESS IS BRINGING THE SAME THING BACK AGAIN.

YOU CAN'T JUST HAVE ONE TIME AND BEEN TO.

IT IS PREFERABLE IF YOU DO MULTIPLE, BUT THE CBS THING IS SOMETHING THAT WE REALLY NEED TO PUSH AND THE PRODUCT WE HAVE AFTERWARDS. NOT JUST ACCEPTED A LINK TO EVERYBODY -- NOT EVERYBODY WILL WATCH IT FOR A HALF HOUR, BUT COME UP WITH A TWO TO THREE-MINUTE VIDEO TO SHOW PEOPLE WE WERE ON CBS. THIS IS WHAT IT LOOKS LIKE YOU MISSED IT. IT WAS SECRETARIES EXCITING.

AND IT IS COMING BACK FOR US AGAIN AND MAKES IT VALUABLE AND NOT VALUABLE. FROM THAT DIDN'T, I THINK IT IS UP TO IT THE PANEL TO DETERMINE WHAT IS THE MOST IMPORTANT AND QUITE HONESTLY AS WE LOOK AT THE SCORESHEET, MAYBE WE DON'T HAVE FOUR, THREE, TWO, ONE IN TERMS OF VALUE.

MAYBE FOUR, FOUR. FILLING HOTELS AND MEDIA IS BOTH WORTH THE SAME, RIGHT. WHATEVER IT IS GOING TO BE.

I AM JUST THROWING THOSE OUT. IT COULD BE ANY NUMBER OF DIFFERENT THINGS THAT COULD MAKE UP THE SCORE SHEET.

SO -- SO, YOU KNOW, THE BOTTOM LINE IS I THINK IT IS IMPORTANT FOR US TO BRING IT BACK. THE POST EVENT IS REALLY IMPORTANT TO MARKET THAT BECAUSE I THINK THAT WILL GIVE US EVEN -- AND ALSO GIVES THEM SOMETHING TO CARRY AROUND IN THEIR HIP POCKET TO SHOW PEOPLE LOOK WHAT WE DID ON CBS AND A GREAT EVENT AND WE CAN SHOW WE CAN HOST THAT KIND OF EVENT AND HAVE.

I THINK ALAN CAN TELL YOU JUST LIKE ANYTHING, THE MORE YOU HAVE, THE MORE YOU GET, RIGHT, BECAUSE THAT SORT OF PROVES THE POINT THAT YOU CAN DEFINITELY HOST SOMETHING AND CARRY IT OFF SUCCESSFULLY. SO, GOOD LEAD OFF IN TERMS OF THE DISCUSSION. MY FEELING IS EVEN THOUGH IT -- IT SAYS, YOU KNOW, WE ARE OFF A LITTLE BIT BY 18,000, I'M WITH KIM, I THINK WE -- WE NEED TO SAY JUST LIKE WE DID LAST YEAR.

I THINK LAST YEAR WAS EVEN A BIGGER GAMBLE ON OUR PART BECAUSE WE HAD NO IDEA WHAT WOULD HAPPEN WITH THIS EVENT.

ALL THESE CRAZY EUROPEAN GUYS RUNNING AROUND.

ZIPPING 60 MILES PER HOUR ON THE LAKE THERE AND COMING UP ON THE SHORE. EVERYBODY THAT I TALKED TO THAT WAS A RESIDENT TO CAME TO WATCH THAT THING WAS OVER THE MOON THAT THIS THING WAS THE BEST THING.

WE NEED TO TAKE ADVANTAGE OF THAT AND HOOK AT MAYBE WHAT WE DID LAST YEAR AND GET SOMETHING READY FOR PROMOTION THIS YEAR.

>>GI TEEVAN: GOING BACK TO MOTOSURF.

AREAS OF IMPROVEMENT AND THE COMMITMENT TO IT THE EXPANSION OF THE VISITOR OVERNIGHT, QUALITY OF EVENT.

WHAT ABOUT THE REPORTING, DO YOU -- I GUESS WHERE I AM GOING WITH THIS LINE OF THOUGHT IS REALLY, YOU KNOW, I JUST WANT TO MAKE SURE THAT -- I AM ALL FOR GIVING THE 40, YOU KNOW, THAT IS PROBABLY GOING TO BE MY MOTION IF I -- WHOEVER MOTIONS IT, BUT I WANT TO MAKE SURE THAT, YOU KNOW, THE AREAS OF IMPROVEMENT THAT ARE WRITTEN ON THIS SCORE SHEET IS REALLY KIND OF DISCUSSED AND ACTED ON TO MAKE SURE THAT THEY KNOW THIS IS WHAT

[01:20:02]

PROBABLY NOT BUT I JUST WANT TO MAKE SURE BECAUSE YOU GUYS SAID THERE IS, YOU KNOW, MAYBE AN AREA OF IMPROVEMENT THAT -- THAT IF WE DID -- DO GIVE THE 40, THAT IS ACTED UPON.

>> I THINK WHAT WE HAVE CONTINUE TO WITH THIS PARTICULAR GROUP, WE WORKED VERY HARD ON THE RELATIONSHIP BOTH ON AIRSTREAM VENTURES SIDE AND OUR SIDE AND THE CITY OF KEYSTONE HEIGHTS.

THE FACT THAT MARTIN IS IN THE U.S. FOR THREE WEEKS AND HE SPENT HALF THE MORNING WITH US SAYS SOMETHING ABOUT, NUMBER ONE, HIS COMMITMENT TO OUR LOCATION.

THEY LOVE OUR LOCATION. BUT I THINK -- THE MORE THAT WE WORK ON THAT RELATIONSHIP AND THE MORE ALIGNMENT THAT WE HAVE WITH THE GOALS THAT WE WANT TO ACCOMPLISH FROM A MARKETING PERSPECTIVE, I THINK THE -- THE BIGGER OPPORTUNITY THERE IS.

THIS SPORT IS ALSO -- THEY ARE TRYING TO MAKE IT AN OLYMPIC SANCTIONED EVENT. SO THAT BRINGS ANOTHER LAYER OF OPPORTUNITY. SO THE MORE THAT THEY ARE IN THE NEWS IN TRYING TO MOVE THE SPORT AHEAD, THE MORE WE ARE PART OF THAT STORY. SO, FEBRUARY, THAT RELATIONSHIP AND KEEPING US AS A DESTINATION AS PART OF THAT STORY IS KEY.

>>MIKE CELLA: THE OTHER THING -- ONE OF THE AREAS THAT THEY WERE JUDGED AND GRADED PROBABLY THE LOWEST WAS THE COMMITMENT OF THE EXPANSION OF TOURISM. I THINK THAT IS TOO NEBULOUS A CATEGORY. THAT IS OUR JOB IS TO BE COMMITTED TO THE EXPANSION. THEIR JOB IS TO COME ON AND PUT TOGETHER THE BEST EVENT POSSIBLE.

RIGHT? WE SHOULDN'T HANG THAT ON THEM.

GIVE THEM JUSTIFICATION TO GIVE THEM THE ADDITIONAL MONIES.

IF WE SAID INSTEAD OF GETTING 40 POINTS, THEY GOT 10 OUT OF THE 25 AND WE MULTIPLY BY 40. SUPPOSE WE GAVE THEM 20 AND THAT IS 80 AND THAT ALGORITHM CHANGES DRAMATICALLY, THE BOTTOM LINE IS, I THINK THAT IS A LITTLE UNFAIR IN TERMS OF RATING ALL THESE FOLKS BECAUSE THEIR EXPANSION AND THEIR COMMITMENT TO US IS TO BRING THE EVENT HERE.

PERIOD. AND UP TO US TO MARKET THAT AND TAKE ADVANTAGE THE FACT THAT THEY ARE HERE.

IF WE ARE GOING TO DO THIS, THEN LET'S DO IT.

IF NOT, LET'S CHANGE THE SCORING BECAUSE I DON'T THINK -- IN THAT PARTICULAR CATEGORY, UNLESS SOMEBODY CAN TELL ME WHAT THE THEIR COMMITMENT TO TOURISM IF THEY DON'T SHOW UP IS DEFINITELY NOT A COMMITMENT WOULD BE A ZERO IN MY BOOK.

THE FACT THAT THEY ARE SHOWING UP AND THIS IS WHERE WE NEED TO BE HERE AND GET THEM HERE AND KEEP THEM HERE TO USE THAT AS A MARKETING TO MOVE FORWARD AS I SAID BEFORE, WHAT WE DO NOW IN THIS STAGE OF DEVELOPMENT IN TERMS OF TOURISM MAY NOT BE TWO OR THREE YEARS OR FIVE YEARS WHERE THEY SAY WE WANT $40,000.

WE ARE BOOKED SIX TIMES ON THAT LAKE.

WE CAN'T PUT THEM IN. IF THEY WANT TO LOWER THAT, WE WILL DO SOMETHING ELSE WITH THEM.

OUR LOOK AND ASK WILL BE DIFFERENT AT THAT POINT.

>> I THINK EVEN THE FACT THAT THEY ARE COMING BACK BECAUSE THEY HAD A GREAT SHOW. IT IS A NEW SPORT HERE.

I NEVER EVEN SEE THE THING AND NOW THAT YOU SEE IT, I AM LIKE, I WANT ONE OF THOSE. I NEED TO GET A CAR FIRST.

BECAUSE -- YOU KNOW, THEY ARE KIND OF COMPARABLE.

AND THE FACT THAT THEY HAVE GOT SOMETHING ELSE THAT IS BROUGHT INTO THE LAKE TO DO SOMETHING ELSE I ALMOST WANT TO JUST KEEP THIS MOMENTUM TO SEE WHAT ELSE MIGHT COME ABOUT BECAUSE OF THIS. I THINK IT WILL BE A GREAT THING TO CONTINUE ON WITH AND WE DON'T KNOW IF THEY WILL BE STAYING AT THE RV RESORT. WILL THEY BE STAYING AT THE RV

RESORT? >> WE GAVE THEM A LIST OF 20 AIRBNB. KEYSTONE HEIGHTS HAVE A GRAND OPENING FOR THE BED AND BREAKFAST THAT HAVE FIVE ROOMS. WITHIN WALKING DISTANCE OF KEYSTONE BEACH.

WE SCOURED AIRBNB AND FAVE THEM A LIST OF VACATION RENTALS IN THE KEYSTONE HEIGHTS AREA AVAILABLE THAT WEEKEND AND WE CONTINUE TO UPDATE THAT LIST AS WE MOVE FORWARD.

[01:25:03]

ONE OF THE THINGS WE TOLD MARTIN WAS A HUGE PRIORITY IS THEIR PEOPLE HAVE TO STAY IN CLAY COUNTY.

>>GI TEEVAN: CAN WE MAKE A MOTION.

>> I THINK THAT IS IMPORTANT WITH A NEW HOTEL OPENING IN A COUPLE OF DAYS. I THINK WE DEFINITELY HAVE TO PUT THAT THERE BECAUSE THEY WILL GO TO THAT HOLIDAY INN.

I KNOW WE ARE NOT THAT CLOSE, BUT YOU ARE RIGHT.

TO THE TO GO TO AIRBNB. ANY WAY I CAN HELP THERE.

>> MOST OF THEM ARE COMING IN FROM OVERSEAS?

NOT AS -- >>MIKE CELLA: JUST NEED YOU ON

THE MIC. >> WITH ABOUT 95% OF THE COMPETITORS COMING IN FROM OVERSEAS, THEY REALLY LISTEN TO WHAT THEY CALL THE EXPERTS IN THAT.

AND THEY WILL GO EXACTLY WHERE YOU TELL THEM TO GO BECAUSE THEY ARE NOT SEASONED ENOUGH AROUND THAT.

BUT YOU ARE RIGHT, WE HAVE GOT TO JUMP ON THAT.

THAT IS WHY WE HAVE BEEN WITH THEM VERY EARLY TO SAY THIS IS WHERE YOU STAY. AND IN TALKING TO MARTIN YESTERDAY, THEY ARE BEGINNING TO BOOK A LOT OF DIFFERENT THINGS

SO. >> THE ONE IN MIDDLEBURGH -- THERE IS A HOTEL RIGHT THERE IN MIDDLEBURGH, REAL CLOSE.

>> WELL, NOT FAR. >> 27 MILES.

>> STILL FAR FOR THEM. BUT THAT ONE --

>> ESPECIALLY BECAUSE THEY GO BACK AND FORTH SO MUCH.

>> RIGHT. WE WORK WITH A LOT, OF COURSE, BUT -- BUT THAT HOLIDAYINN IS CHOSER.

>> I AM PLAYING PHONE TAG WITH MY COUNTERART IN BRADFORD COUNTY SO WE CAN, YOU KNOW, BRAINSTORM SOME WAYS TO WORK TOGETHER. SO MAYBE THIS $40,000 ASK ISN'T ALL FROM US EVENTUALLY. YOU NKNOW -- THIS YEAR IT PROBABLY IS, BUT IN THE FUTURE BECAUSE OF THE CLOSE PROXIMITY OF THAT HOTEL, MAYBE THERE ARE SOME WAYS TO WORK TOGETHER ON SOME THINGS BUT I DON'T KNOW IF I AM READY.

>> WE ARE SENDING THEM OVER. WE CAN BE FRIENDS BUT NOT THAT CL CLOSE.

>>MIKE CELLA: THAT'S WHAT I WAS GOING TO SAY.

>> I DO THINK -- AND SOMETHING WE HAVE BEEN DISCUSSING IS CHANGING THE ALGORITHM TO TAKE INTO ACCOUNT SOME OF THE MARKETING BENEFITS OF TV COVERAGE AND THINGS LIKE THAT.

BUT I DEFINITELY THINK THAT TO FEEL A LITTLE LESS HEARTBURN AS WELL OAR, I ECHO COMMISSIONER CELLA'S COMMENTS OF THE AFTEREVENT AND MAXIMIZE IT FROM A MARKETING DIDN'T BECAUSE I AM SURE OUR ULTIMATE GOAL ISN'T TO SPEND $40,000 OBVIOUSLY TO BRING AN EVENT HERE FOR 50 ROOM NIGHTS TO JUST APPEAL TO OTHER EVENTS TO COME HERE AND SPEND $20,000 TO $40,000 FOR ANOTHER 50 ROOM NIGHTS. IT IS TO HOPEFULLY -- JUST HAVE A GENERAL BENEFIT OF THEN WE WILL JUST GET VIEWERS WHO WILL PICK THIS AS THEIR DESTINATION AS A RESULT OF IT.

SO THAT WILL BE MY -- I WOULDN'T SAY THAT IT IS JUST -- IF SOMEONE GIVES YOU A HALF-PRICE SUPER BOWL AD AND PAY $5 MILLION. YOU WOULD BENEFIT FROM $5 MILLION WORTH OF PAPER CLICK ADVERTISING OR SOMETHING, YOU KNOW -- INFLUENCERS OR SOMETHING LIKE THAT.

JUST BECAUSE YOU DO GET IT, DOESN'T NECESSARILY MEAN IT IS MONEY WELL SPENT FOR BEST SPENT THAT WOULD BE MY ONLY THING.

INTERESTED TO SEE WHAT KIND OF ROI OR IF WE CAN GET A BALLPARK OF THE ROI SO WE ARE NOT JUST MARKETING FOR EVENTS TO GIVE $40,000 FOR 50 ROOM NIGHTS. WE ARE TRYING TO SEE IF THIS -- THIS BECOMES A BIG PIECE OF PIE THAT MAYBE WILL GO JUST AS FAR FURTHER THAN SOME OF OUR OTHER MARKETING EFFORTS.

THAT IS MY THING GOING FORWARD THAT I THINK WILL BE HARD NECESSARILY TO DEFINE WELL, BUT IT HAS VALUE NOW DETERMINING

WHAT THAT VALUE IS. >> AND I THINK TO YOUR POINT, STEVEN, IF I MAY, THE -- THE SOCIAL INFLUENCER PIECE IS SOMETHING THAT WE ARE TAKING A MORE AGGRESSIVE APPROACH.

[01:30:07]

THAT -- WHEN WE START TO COUPLE THE EXPERIENCE AND THAT HELPS US POST EVENT -- THEY MAY DO SOME LIVE, YOU KNOW, REELS AND SOME SOCIAL MEDIA, BUT IF GET THEM TO ASSIST US AND PARTNER WITH US IN THE POST EVENT STORY, I THINK THAT CARRIES A LOT OF WEIGHT.

>>MIKE CELLA: NOT ONLY THAT, BUT I THINK THE EVENT ITSELF, THEY WILL BE RUNNING THE MOTOCROSS AND WILL CONSIDER TAKING IN PARTNERS, RUNNING A BEACH PARTY AS PART OF THE EVENTS.

MOTOCROSS, COME DOWN AND SEE THE RACES, PARTICIPATE IN A RACE PARTY, TENT AND HAWAIIAN PRINT SHIRTS AND THE WHOLE THING.

I THINK THAT IS WHERE YOU GET THE MAXIMUM AS STEVEN HAS INDICATED THE MAXIMUM RETURN FOR YOUR INVESTMENT BECAUSE MORE THAN JUST -- JUST FOR THE PARTICIPANTS, IT IS NOW SOMETHING THAT ATTRACTS EVERYBODY THAT -- EITHER THAT OR EVEN -- ON SATURDAY, THERE WERE RUNNING HUEY HELICOPTER RIDES AS PART OF THE MOTOR VEHICLE -- THE MILITARY VEHICLE PRESERVATION ASSOCIATION AND -- YOU KNOW, IT WAS LIKE $85 A THREE THROW.

AND THEY WERE TAKING FOLKS UP AND CHOPPERING AROUND.

I THINK AN OPPORTUNITY FOR US TO DO THE SAME KIND OF THING WHICH IN TURN ATTRACT MORE PEOPLE AND START THE WHOLE THING WHICH IS WHAT WE ARE TRYING TO DO IS BUILD EXCITEMENT AROUND IT.

CERTAINLY IF WE ARE GOING TO DO -- WHICH ONE COMES FIRST, THE

MOTOSURF COME BEFORE THE -- >> THE PRO MOTOCROSS OR THE

SPIKEBALL. >>MIKE CELLA: THE TWO WATER

EVENTS. >> MOTOSURF IS IN APRIL.

APRIL -- THE RACE IS APRIL 22-23.

AND PRO DAP WATER CROSS IS JUNE 3 AND 4.

>>MIKE CELLA: HANDOUTS READY SAYING THIS THING IS HAPPENING 06 DAYS AFTER THE FACT AND WE HIT VERY QUICKLY WITH THE TWO OR THREE-MINUTE VIDEO, IT IS TAGGED WITH MORE ACTION AND MORE BEACH PARTY AND KEYSTONE ON THESE DAYS.

THAT IS HOW WE JUSTIFY WHAT WE SPEND ON GETTING THE EVENT HERE.

YOU LADIES ARE GOING TO BE VERY BUSY.

>>STEVEN KELLEY: HOW WOULD THEY ENCOURAGE TO STAY IN CLAY COUNTY VERSUS THAT NEW HOTEL. THE WHERE TO STAY EXCEPTION.

IS THAT -- >>K. MORGAN: SO MARTIN HAS CREATED A WEB PAGE FOR THE COMPETITORS.

AND THEN THEY ALSO HAVE INFORMATION -- VISITOR INFORMATION THAT LINKS TO OUR WEB SITE, AS WELL HE -- WE SUPPLIED HIM WITH SOME INFORMATION FOR HIS SITE WELL.

>>MIKE CELLA: IF THAT DOESN'T WORK, WE WILL PUT LITTLE CHOCOLATES ON THEIR PILLOW. SO ANY MORE DISCUSSION? QUESTIONS? SOMEBODY WANT TO MAKE A MOTION?

WHERE ARE WE WITH THE MOTOSURF. >>GI TEEVAN: I WILL MAKE A MOTION TO GRANT $40,000, THE FULL ASK -- FOR MOTOSURF.

>>MIKE CELLA: I DID THE SAME THING.

I COMBINED THE TWO OF THEM. >> I SECOND.

>>GI TEEVAN: WE CAN SPLIT IT. >> I SECOND IT.

>>MIKE CELLA: WE HAVE A MOTION BY GI.

DEBBY HAS SECONDED IT FOR THE GRANT REQUEST OF $40,000 TO THE MOTOSURF GAMES COMING IN APRIL. ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE. ANY OPPOSED? MOTION CARRIES 7-0. LET'S MOVE ON TO SPIKEBALL.

CAROLINE. UP KIND OF SUMMED THAT UP.

AGAIN, THIS IS A FIRST-TIME EVENT SO WE ARE NOT QUITE SURE WHAT IT IS GOING TO DO SO SUFFERED THE SAME THING WITH THE COMMITMENT OF EXPANSION AND ALSO STABILITY AND MANAGEMENT AND QUALITY OF PROPOSED EVENT. THE DIFFERENCE WITH THIS IS THE DOLLARS ARE A LITTLE BIT DIFFERENT.

AL FOR RHYTHM SAYS $854. THE GRANT REQUEST WAS 2135.

[01:35:05]

DOLLARS. >> THERE WAS SOMETHING ELSE THAT WE REALIZED WHEN GOING THROUGH THIS.

PEOPLE ARE BEING PENALIZED IF THEY ASK FOR A SMALLER AMOUNT OF MONEY. WITH THE ALGORITHM AND THE PERCENTAGE THEY GET A SMALLER AMOUNT.

IF THEY ASKED FOR MORE MONEY, HE COULD HAVE HAVE GOTTEN THE AMOUNT THEY NEED. THAT IS SOMETHING WE WANT TOP

TAKE INTO CONSIDERATION. >>MIKE CELLA: IF THEY REQUESTED $5,000, MIGHT GOTTEN THE $21,000.

>> WE HAD THAT SAME PROBLEM WITH THE OTHER -- THE OTHER GRANT REQUEST ALGORITHM AS WELL. PEOPLE WERE ASKING FOR MORE AND GETTING LESS. PEOPLE ASKING FOR LESS AND GETTING MORE. WE TONIGHT WANT PEOPLE PENALIZED FOR ASKING FOR A SMALL AMOUNT OF MONEY.

SOMETHING WE WERE DISCUSSING AS WELL.

>>GI TEEVAN: SO IN THEIR PAST EVENT, THERE IS A DISCLAIMER THAT SAYS THIS EVENT IS DIFFERENT THAN THE IT SHALL WAS IT A SPIKEBALL, THE PAST EVENT? THEY PUT TOWN 80 PEOPLE THAT

WENT TO THAT EVENT. >>K. MORGAN: IT WAS A SIMILAR EVENT AND WASN'T QUITE THE SAME. WE COULDN'T CALL IT PAST EVENT HISTORY FOR THIS SPECIFIC EVENT, BUT WE WANT TO TELL YOU A SIMILAR EVENT TO HELP THAT WITH YOUR CONSIDERATION OF THIS.

>>GI TEEVAN: SO A DIFFERENT ORGANIZERS, IS THAT WHAT YOU

MEAN? >> SLIGHTLY DIFFERENT EVENT BUT JUST NOT SPIKEBALL. NOT THE EXACT SAME EVENT AS THIS. THEY IS IT NOT HAVE EVENT HISTORY, BUT THEY DO SOMETHING SIMILAR.

>>GI TEEVAN: REALLY THE JUMP FROM 80 PEOPLE TO 200.

WHY THEY ARE PROJECTING THE JUMP FROM KIND OF DIFFERENT EVENTS FROM 80 TO NOW KIND OF NEW EVENT TO 200.

>>K. MORGAN: THEIR INVITATION, THEIR TEAM -- THE DIFFERENT -- LANE, YOU MAY HAVE TO HELP ME OUT HERE HOW I EXPLAIN THIS.

THE DIFFERENT TYPES -- ALMOST SEVERAL DIFFERENT TURN NUMBERS ONE EVENT. SO THE DIFFERENT DIFFERENT QUALIFIERS. DIFFERENT AGE GROUPS.

THEY WEREN'T GOING TO HAVE SUNDAY -- THE SUNDAY'S EVENT, BUT THEY -- BUT THEY ARE LOOKING TO DO HIGH SCHOOL EVENTS ON SUNDAY. SO IT SHALL AND THAT GREW FROM OUR FIRST PHONE CALL. SO IT JUST -- THEY ARE TRYING TO CREATE AN EVENT THAT REACHES MORE PEOPLE TO IT SHALL TO BOOST

THE INTEREST IN SPIKEBALL. >> TO COMMISSIONER'S POINT, A FIRST-YEAR EVENT THAT ALREADY ASKED US FOR DATES FOR 2024 AND WANTS TO CONTINUE ON. OBVIOUSLY WITH THE DISCUSSION TODAY OF FACILITIES AND THINGS LIKE THAT, WE ARE LOOKING TO GET CREATIVE AND BRING NEW TYPE OF EVENTS HERE AND ALSO EVENTS THAT WANT TO COME BACK YEAR AFTER YEAR.

SO OBVIOUSLY THIS IS ONE THAT WE THOUGHT WAS REALLY GOOD FOR THE COMMUNITY. I KNOW WE HAVE A LOT OF GOOD PLANS AROUND IT AS WELL. AND I THINK ALL THEY ARE REALLY LOOKING FOR IS COVER THE COST OF RENTAL FOR PLANTATION FIELD IS WHAT THEY ARE ASKING FOR. NOT ASKING FOR HOTEL REBATES OR THINGS LIKE THAT, THEY JUST WANT TO HAVE THE FIELD ITSELF WITHOUT

HAVING TO INCUR ANY COST TO IT. >>MIKE CELLA: SO WE ARE TAKING MONEY OUT OF ONE POCKET AND PUTTING IT IN THE OTHER POCKET

ESSENTIALLY? >>K. MORGAN: ESSENTIALLY.

>> THIS SAID THE PAST EVENT WAS IN ORLANDO.

WHY ARE WE EVEN USING THAT TO COMPARE?

>>K. MORGAN: FROM OUR GRANT PROCESS, WE HAVE TO HAVE SOME HISTORY TO JUST KIND OF HELP WITH THE SCORING.

>>MIKE CELLA: THEY SAY PAST EVENT.

THAT ATTENDEES OR PARTICIPANTS? >> THAT'S FROM PARTICIPANTS.

SPECTATORS WERE NOT INCLUDED THAT THAT.

>>MIKE CELLA: THE PEOPLE COMING INTO TOWN AND SPECTATORS AND

ADDITIONAL PEOPLE. >>GI TEEVAN: DO THEY KNOW HOW

SPOTS ARE GOING TO BE OPEN? >> SO THEY HAVE -- HE IS PROJECTING 200 TEAMS AND EACH TEAM HAS -- TWO PARTICIPANTS

EACH TEAM. >>GI TEEVAN: SO THAT IS, I GUESS, HOW THEY COMPETED, LIKE, MAYBE 180 WILL BE OUT OF TOWN AND THE -- WILL BE LOCAL PARTICIPANTS.

[01:40:01]

>> I KNOW THEY ARE LOOKING FOR SATURDAY NIGHT.

PRIVATE FUNCTION AT ONE OF THE RESTAURANTS AS WELL THAT WILL HAVE ANYWHERE BETWEEN 50 AND 80 ATTENDEES OF WHAT HE TOLD US.

>>MIKE CELLA: SO WORKING WITH THEM ON APPEAR FACILITY WITH

THAT. >> DEFINITELY PAIRED HIM UP WITH SOME RESTAURANTS IN A REGION THAT CAN ACCOMMODATE THAT GROUP.

AND HE IS CHECKING OUT MENUS AND TRYING TO DECIDE WHAT TYPE OF EXPERIENCE HE WANTS TO GIVE COMPETITORS.

SO, AGAIN, THAT IS ANOTHER PERFECT EXAMPLE THAT THIS IS NOT

JUST ABOUT HOTEL ROOMS. >>MIKE CELLA: WE HAVE A FLORIDA AROUND THAT ASSOCIATIONS. DO WE HAVE OTHER STATE

ASSOCIATIONS? >>K. MORGAN: WE HAVE TALKED TO HIM A LITTLE BIT ABOUT IN THE FUTURE BECAUSE WE ARE SO CLOSE TO GEORGIA, ABOUT DOING SOME -- SOME EXPANSION OF --

>>MIKE CELLA: REGIONAL. >>K. MORGAN: WE HAVE HAD THOSE CONVERSATIONS. YOU.

>> I MAKE A MOTION TO GRANT THE FULL 2135.

>> I WILL SECOND THAT. >>MIKE CELLA: A MOTION BY GI.

SECOND BY.BRIAN. ANY DISCUSSION? ARE WE GIVING THEM -- POINTING THEM IN THE DIRECTION OF HOTELS

OR -- >>K. MORGAN: ABSOLUTELY.

WE ALREADY SENT OUT THE REQUEST TO THE HOTELS.

AND THEY THINK THEY HAVE AL ALREADY.

>> ON THEIR WEB SITE? MORGAN MORGAN I BELIEVE IT IS.

WE SENT OUT A LOT OF LEADS LATELY.

>>MIKE CELLA: ALL RIGHT. ANY OTHER DISCUSSION OR QUESTIONS? ALL IN FAVOR, PLEASE SAY AYE.

ANY OPPOSED? MOTION CARRIES 7-0.

THANK YOU. AGAIN, WE ARE GOING TO DO SOMETHING WITH THEM ABOVE AND BEYOND, RIGHT?

>> CORRECT, YES. >>MIKE CELLA: DO THEY VIDEO THEIR -- DID THEY TALK ABOUT THAT AT ALL?

>>K. MORGAN: I DON'T REMEMBER. I THINK THERE IS SOME VIDEO COMPONENT, BUT I DON'T KNOW THAT IT IS TELECAST ON A NETWORK OR

ANYTHING LIKE THAT. >>MIKE CELLA: JUST FOR IN-HOUSE.

>>K. MORGAN: YES. WE ARE WORKING WITH THE COMMUNITY TO CREATE AN EXPERIENCE THERE FOR THAT EVENT.

AN EXPANDED MARKETPLACE. >> I AM JUST THINKING THAT -- WELL, I WILL TALK TO YOU AFTER THAT.

I WAS THINKING OUR FRIEND RAY CANTEBURY WHETHER OR NOT -- AND IT WILL BE AN INTERESTING. HOME GAME FOR HIM AND PROBABLY CAN SET IT UP FOR AND ANOTHER RO ROUND. AND WATCH THE VIDEO.

THANK YOU, THANK YOU, GUYS. >>MIKE CELLA: WE GO TO

[10.  Director's Report]

DIRECTOR'S REPORT. >> I WON'T KEEP YOU TOO LONG ON THIS. OUR TEAM HAS BEEN CRANKING WITH A TON OF DIFFERENT PROJECTS. AND WE HAVE A VERY -- WE HAVE A QUARTERLY HOTEL MEETING WITH ALL THE HOTELIERS AND WE CONTINUED

[12.  FL Restaurant & Lodging Association NE Florida ROSE Awards]

CLAY COUNTY HAD MORE NOMINEES FOR THE ROSE AWARDS THAN EVER BEFORE. THERE WERE EIGHT NOMINATIONS AND REGIONWIDE FROM ST. JOHN'S, CLAY, DUVAL, NASSAU -- DID I GET EVERYBODY? KIM SITS ON THE BOARD WITH ME.

SO I HAVE TO REMEMBER EVERYBODY. BUT THE -- WE HAVE OUR FIRST CLAY COUNTY ROS EFSHLGZ AWARD WINNER AT THEIR EVENT ON THE # 1ST OF FEBRUARY. AND THE COURTYARD FROM ORANGE PARK. -- Y'ALL, I MEAN, HE -- HE IS

[01:45:06]

SO YOU WILL BE SEEING MORE INFORMATION ABOUT THAT.

AND YOU TALK ABOUT AFTER-EVENT MARKETING AND THIS KIND OF THING. WE ARE GOING TO -- REREACHED OUT TO CLAY COUNTY TODAY TO CELEBRATE THAT.

AND LOOKING AT OTHER THINGS TO MAKE SURE THAT SERVICE LIKE THAT IS CONTINUED TO BE CELEBRATED. AND GAME ON FOR NEXT YEAR.

BECAUSE WE WANT EVEN MORE ROSE AWARD NOMINEES AND HOPEFULLY MORE WINNERS AT THE SAME TIME. I WANTED TO GIVE AN INDUSTRY SHOUT OUT TO THE COURTYARD AND THEIR TEAM AND TO GRUMPY'S FOR NOMINATING AND AON HOSPITALITY FOR NOMINATING FROM THE HAMPTONINN MIDDLEBURGH. A LOT OF OPPORTUNITY FOR GROWTH IN RECOGNIZING THE PEOPLE THAT DELIVER THE GREAT SERVICE THAT

VISITORS ENJOY. >>MIKE CELLA: ARE WE CELEBRATING THAT WITH THEM IN SOME WAY IN TERMS OF SENDING LETTERS?

>>K. MORGAN: WE ARE WORKING ON THAT.

>>MIKE CELLA: PROCLAMATIONS. >>K. MORGAN: I REQUESTED A PROCLAMATION AND RECOGNITION AT THE BOARD OF COUNTY

COMMISSIONERS MEETING. >>MIKE CELLA: EXCELLENT.

>>K. MORGAN: AND WE ARE WAITING TO HEAR.

AND THE -- WE ARE LOOKING FOR NEW OFFICE SPACE RIGHT NOW.

SO WE WILL KEEP YOU GUYS UPDATED ON THAT.

WE ARE -- WE ARE GAINING SOME TRACTION ON SOME OPPORTUNITY AND SO WE WILL KEEP YOU UP TO DATE ON THAT.

-- SHE UNFORTUNATELY HAD TO LEAVE, BUT BETSY CARBAHAL WILL UNFORTUNATELY BE LEAVING HER TEAM.

HER HUSBAND GOT TRANSFERRED WITH HIS JOB.

WE ALREADY POSTED THE POSITION AND ARE GETTING APPLICANTS SO WE WILL KEEP YOU UPDATED ON HER REPLACEMENT.

AND THEN THE OTHER THING THAT IS REALLY GOING ON THAT IS EXCITING IS THE NORTH FLORIDA REGIONAL COUNCIL HAS TAKEN UP ECO TOURISM AS THEIR MAIN PROJECT FOR THIS YEAR.

SO ANYONE WHO IS AFFILIATED CAN ECO TOURISM, WHETHER THAT BE PARKS, TRAIL MANAGERS, RIVER KEEPERS, WATER -- YOU KNOW FISHING CHARTER FOLKS, ANYBODY WHO -- WHO IS INTEGRATED INTO THE ECOTOURISM SPACE, WE ARE MEETING WITH THEM.

THERE WILL BE A STEERING COMMITTEE AND WE WILL BE FOCUSING ON CONNECTIVITY OF TRAILS AND A LOT OF -- AND ACTUALLY SEEING WHAT WE CAN DO FROM A MARKETING PERSPECTIVE.

INVENTORYING THE ASSETS WE HAVE AND HOW WE CAN CAPITALIZE FROM A MARKETING PERSPECTIVE. I WILL KEEP YOU UP TO DATE ON THAT. AND WHAT PROJECTS COME OUT OF THAT. SO I WANTED TO UPDATE YOU ON THAT. AND I THINK THAT IS -- I MEAN, WE HAVE FILM LEADS COMING. WE HAVE GOT A FILM REQUEST FOR THIS WEEKEND. THE HISTORIC COURTHOUSE.

SO A LOT OF MOVING PARTS. SO LOTS OF GOOD THINGS

HAPPENING. >>MIKE CELLA: I DIDN'T SEE IT, BUT DO WE HAVE ANYTHING THAT THE SUBCOMMITTEES WANT TO REPORT?

I READ THE REPORTS. >>K. MORGAN: I DID SKIP OVER --

>> THAT IS UNDER OLD BUSINESS. >>MIKE CELLA: AM I SKIPPING

AHEAD. >>K. MORGAN: UNDER OLD BUSINESS.

>>MIKE CELLA: IN A DIFFERENT SPOT.

>>K. MORGAN: WE WILL WORK ON PUTTING ALL OF THE GRANT STUFF

TOGETHER. >>MIKE CELLA: ALL RIGHT, TO YOU WANT TO REVIEW THE MEMBER APPOINTMENTS?

>>K. MORGAN: AS FAR AS THE MEASUREMENT PERFORMANCE.

I DIDN'T HAVE MY NORMAL LITTLE REPORT.

WE -- THERE WASN'T ENOUGH HOURS IN THE DAY.

SO MY APOLOGIES FOR THAT. BUT LIKE I SAID, WE SEPTEMBER OUT MORE LEADS PROBABLY BETWEEN THESE TWO MEETINGS THAN WE EVER SENT OUT BEFORE AS FAR AS HOTEL LEADS.

AND WE ARE CHANGING THE WAY WE ARE DOING THAT TO PROTECT THE HOTELIERS AND THE SENSITIVE INFORMATION THAT THEY SHARE.

SO THAT'S GOING ON. YOU WANT ME TO GO AHEAD AND MOVE

TO LEGISLATIVE? >>MIKE CELLA: JUST KEEP ROLLING.

>>K. MORGAN: THE LEGISLATIVE -- SORRY, I AM GOING TO DO A GO

BACK -- >>MIKE CELLA: YOU CAN'T DO A GO

BACK. >>K. MORGAN: I KNOW.

>>MIKE CELLA: WE MOVE FORWARD. WE ARE TDC AND WE ARE MOVING FOR FORWARD.

>>K. MORGAN: BEFORE YOU, ONE OF THE PROJECTS WE WORKED ON WITH

[01:50:03]

WE NEVER GOT IT PRINTED AND WE DECIDED TO PRINT IT AND A WAY TO DISTRIBUTE IT WITH BETSY AND HER RO ROLE. AND EXPLAINS WHAT THE TOURISM DEPARTMENT WILL DO FOR OUR BUSINESS.

WHEN SHE GOES OUT AND MEETS WITH BUSINESSES, THIS KIND OF THE INTRODUCTION. THIS IS WHY IT NEEDS TO WORK WITH THE TOURISM TEAM AND WHAT WE CAN DO FOR YOU AND HOW WE CAN HELP YOU. ALSO WE DO THE SAME THING TO EXPLAIN FILM DEVELOPMENT. AND AN OVERVIEW OF WHAT FILM DEVELOPMENT LOOKS LIKE IN CLAY COUNTY.

[11.  Legislative Update]

HERE WE GO. THE SESSION -- THE COMMITTEES HAVE STARTED. MEETING AND THE -- THE ONLY BIG THINGS -- SO THERE ARE TWO BIG THINGS.

ONE, VISIT FLORIDA FUNDING WILL HOPEFULLY -- IT IS SET IN THE PRELIMINARY BUDGET TO BE AT $100 MILLION WHICH WILL BE AMAZING FOR VISIT FLORIDA. AND REALLY WHERE THE BUDGET NEEDS TO BE FOR MARKETING THE ENTIRE STATE --ND APPROPRIATION

OF NUMBER SIX. >>MIKE CELLA: HIGHER SINCE THE

PIT BULL YEARS. >> YES, EXACTLY.

THE TDC SPENDING AND PERMISSIBLE USES.

A BILL FOR -- DOESN'T IMPACT US DIRECTLY.

IT IS ONLY FOR GULF COUNTIES AND ATLANTIC COUNTIES AND THE ONLY ATLANTIC COUNTY IT SPECIFICALLY NAMES IS NASSAU, I BELIEVE.

IS AN EXPANSION OF THE TDC USE. AND THESE COUNTIES WANT TO BE ABLE TO SPEND THE TVT ON EMERGENCY SERVICES.

AND THERE MAY BE A TIME THEY NEED EMERGENCY SERVICES BUT NOT ON A DAILY BASIS. IF WE EXPAND TDT USE, THE COUNTY LIST CAN EXPAND AND OTHER COUNTIES CAN -- CAN PER TAKE IN THAT USE AS WELL. SO IT IS -- IT IS -- SOMETHING THAT WE DEFINITELY DON'T WANT TO PA PASS. SOMETHING WE DON'T WANT TO PASS IN TALLAHASSEE. AND LEGISLATION THAT KIND OF EVENS THE PLAYING FIELD AND HAS DPBR AND I DON'T SEE THAT GAINING MUCH TRACTION, BUT THAT IS THE GOAL.

TO MAKE THAT -- THAT -- -- MAKE PLAYING FIELD FOR THE VACATION RENTALS AND THE HOTELS FLORIDA TOURISM DAY MARCH 22.

THE NATIONAL TOURISM WEEK FIRST WEEK OF MAY 2023.

SOME THINGS PLANNED AND YOU WILL BE HEARING ABOUT THOSE SOON.

ALSO WON'T TO MENTION CLAY DAY WHICH IS APRIL 19-20.

DAYS NOW. THAT WILL BE IN TALLAHASSEE.

AND I WENT OUT OF ORDER ON THE ROSE AWARDS.

[13.  TDC Member Appointments]

>>MIKE CELLA: YOU WERE EXCITED. YOU MIGHT AS WELL KEEP ROLLING.

>>K. MORGAN: OKAY. SO WE HAVE TDC MEMBER APPOINTMENTS. WHEN YOU ALL AGREED TO SERVE, YOU SERVE FOR A TERM. AND BOTH KIM EVANS AND NEIL PORTER CAME IN MIDTERM. THE TERM HAD ALREADY BEEN STARTED BY SOMEONE ELSE AND THEY WERE REPLACING PEOPLE IN THAT TURN. SO THEY ARE ACCOMMODATION SEATS.

[01:55:04]

SO WE WILL BE PROBABLY REQUESTING THAT THE BOARD OF COUNTY COMMISSION CONTINUE THEIR TERM AND EXPAND THEIR TERM FOR ANOTHER FOUR YEARS. THEY HAVE BOTH AGREED THAT IS FINE. SO WE WILL BE MAKING THAT REQUEST OF THE -- OF THE BOARD OF COUNTY COMMISSION.

AN GI, WHO SERVED -- WHO HAS ALREADY SERVED -- YOU HAVE BEEN HERE LIKE SIX -- FIVE YEARS, YEAH.

I THINK FIVE OR SIX YEARS. AND SHE HAS UNFORTUNATELY DECIDED TO SPEND SOME MORE TIME WITH FAMILY AND DOING SOME OTHER BUSINESS THINGS AND VACATE HER SEAT AT THE END OF HER TERM IN JULY. SO GI.

THANK YOU FOR YOUR SERVICE AND THANK YOU FOR ALL THAT YOU HAVE CONTRIBUTED AND THE WAY YOU KEEP US FOCUSED ON MAKING SURE THAT THE TAX DOLLARS ARE SPENT APPROPRIATELY.

THAT IS ALWAYS PART OF YOUR CONVERSATION.

AND WE APPRECIATE THAT. >>GI TEEVAN: ACTUALLY, THANK YOU FOR LETTING ME SERVE AND PUTTING UP WITH ALL MY QUESTIONS.

I KNOW SOMETIMES IT CAN BE A LOT.

AND YOU KNOW, I JUST WANT TO MAKE SURE THAT WE ARE -- I AM NOT -- IT IS NOT PERSONAL. THAT'S REALLY JUST -- I WANT TO MAKE SURE WE ARE REALLY ASKING THE HARD QUESTIONS, BECAUSE I KNOW SOMETIMES IT IS HARD TO ASK THOSE HARD QUESTIONS.

AND I AM OKAY TO BE THAT PERSON. BUT, YOU KNOW, IN ANY CASE, THANK YOU FOR ALLOWING ME TO SERVE AND BEING HERE.

IT WAS REALLY SUPER ENJOYABLE AND WHEN I VISITED TASHA ONE TIME. SHE SAID REALLY AFTER THAT ONE MEETING AND SHE TELLS ME, YOU GO -- IT IS NOT REALLY PERSONAL.

I WANTED TO ASK THE QUESTIONS. I AM NOT GOING AFTER THEM.

JUST GOING ON THE RECORD. BUT WASN'T AFTER THEM.

I ENJOY BEING HERE AND I WISH I COULD SERVE LONGER BUT JUST CAN'T. THERE IS ONLY ONE OF ME.

>>MIKE CELLA: GI, YOU CAME IN AFTER I STARTED BEING APPOINTED CHAIR FOR THE BOARD AND YOU WERE HERE FOR THE EARLY YEARS AND THE FORMATIVE YEARS AND WE APPRECIATE YOUR CONTRIBUTIONS CERTAINLY. I NEVER TOOK IT PERSONALLY WHEN YOU ASK QUESTIONS. WE WERE GOOD SO WITH THAT THAT REGARD PROMOTING THE FACT AN OPEN SEAT FOR THE BOARD AND I

BELIEVE IT IS A CITIZEN SEAT. >> IT IS A CITIZEN SEAT AND WE ACTUALLY -- BECAUSE ONE OF THE TERMS BEING UP IN MARCH, WE HAVE ACTUALLY ALREADY PUT THE POSITION MADE THE TDC COMMITTEE -- TAKING APPLICATIONS. SO WE HAVE RECEIVED TWO APPLICATIONS. AND ACCORDING TO STATE STATUTE, THERE ARE CERTAIN REQUIREMENTS THAT HAVE TO BE MET.

ALL OF THE APPLICANTS THAT MEET THE QUALIFICATIONS WILL BE PRESENTED POT BOARD OF COUNTY COMMISSIONERS TO MAKE THE

DECISION. >>MIKE CELLA: EXCELLENT.

THANK YOU, NEIL FOR STAYING WITH US FOR A LITTLE LONG.

WE DON'T TELL YOU -- DON'T -- WE DON'T TELL YOU.

WE DON'T TELL YOU, WE JUST -- WE KEEP YOU ON -- JUST KEEP COMING BACK. TOO LATE.

[14.  Event Grant Subcommittee Report]

STEVEN, ARE YOU GOING TO HANDLE THAT FOR US.

>>STEVEN KELLEY: YEAH, I CAN DO AN UPDATE.

JUST KIND OF WHAT WE WENT OVER -- EXACTLY.

A LOT OF IT WE TOUCHED ON HERE TODAY.

I THINK THE LAST MEETING, WE DISCUSSED A LOT OF IT WAS THE GRANT AGREEMENT. SO WE GOT TO SEE A DRAFT -- DRAFT VERSIONS OF THE GRANT AGREEMENT AND FEEDBACK --

>> YEAH, SO WE REVIEW THE GRANT AGREEMENTS AND AT LEAST DRAFTS OF THOSE AND PROVIDED SOME FEEDBACK I THINK REGARDING ACTS OF GOD OR THINGS LIKE THAT AND LANGUAGE IN THERE.

SO I BELIEVE WE WILL BE REVIEWING THOSE AGAIN IN OUR

[02:00:03]

GRANT CYCLES, SO BASICALLY JUST INSTEAD OF HUGE DELUGE OF GRANT APPLICATIONS WE HAVE ONCE A YEAR OR THE DEADLINES, WE ARE DECIDED TO EXPLORE BREAKING THAT UP INTO YEAR-LONG CYCLES BUT SMALLER CYCLES YEAR ROUND AND I THINK THAT WILL HELP STAFF AND DISCUSS THAT WHICH IS -- INSTEAD OF DOING WITH A WHOLE STACK OF THEM AND GOING BACK TO COMMUNICATE BACK AND FORTH WITH THE GRANT APPLICANT WITH MISSING PIECES, HOW TO MAKE THEIR APPLICATION STRONGER AND DO THINGS LIKE THAT.

I THINK THIS WILL ALLOW STAFF TO BE ABLE TO PROVIDE MORE OF A HANDS-ON APPROACH WITH REGARDS TO SPENDING BETTER TIME MAKING THESE EVENTS QUALITY AND THEIR APPLICATIONS QUALITY, WHICH IS REALLY GOING TO HELP. BESIDES GRANT CYCLES, WE ALSO CONTINUED TO DISCUSS WHICH WE TOUCHED ON TODAY SPORTS GRANTS AND ALGORITHM, TRYING TO, I GUESS, CHANGE ALGORITHM A LITTLE BIT OR AT LEAST REPRIORITIZE SO WE ARE NOT NECESSARILY PENALIZING LIKE WE DISCUSSED THE FIRST YEAR EVENTS HERE.

SO WE ARE SHOWING UP WITH -- NEXT WEEK WE HAVE OUR MEET WITH ANY OTHER INPUT ON THAT AND LANGUAGE ON CONTRIBUTIONS TO THE ALGORITHMS AND MADE AND IMPROVED SO WE ARE NOT CONTINUING TO SEE LIKE WHAT WE SAW HERE TODAY WHERE WE ARE NOT QUITE SURE THAT THE SCORING IS REFLECTING EXACTLY WHAT THE WISHES OF THE BOARD ARE TRYING TO DO TO DEVELOP MORE TOURISM IN CLAY COUNTY. NEXT, WE ALSO DISCUSSED THE SPECIAL EVENT GRANTS, TRADING THE MAX TO THE 35,000 WITH A $10,000 ROOM NIGHT BONUS. AND I THINK -- FOR THE SIGNATURE EVENTS TO TRY TO SEE IF WHEN ENCOURAGE A LITTLE EXTRA INCENTIVE. INCENTIVIZING ADDITIONAL ROOM NIGHTS. AND THEN THE LAST THING, WE ALSO TALKED THROUGH THE PATHWAYS AGAIN.

AND I THINK THAT -- WE ARE -- WE ARE GETTING PRETTY CLOSE TO HAVING THAT DEFINED INTO SOMETHING THAT WE CAN LAUNCH, WHICH I THINK IS DEFINITELY GOING TO BE GOOD FOR OUR SMALLER EVENTS TO NOT NECESSARILY BE ABLE TO USE THE SAME MEASURING STICK FOR THEIR PERFORMANCE AND APPLICATIONS AND THINGS THAT WE DO FOR THE EVENTS THAT HAVE ASPIRATIONS THAT ARE MUCH LARGER. SO I THINK THAT IS ALL GOING TO BE FRUITFUL. NEXT MEETING, WE ARE SUPPOSED TO PROVIDE OUR FEEDBACK ON THE ALGORITHMS, GO THROUGH THE GRANT GUIDELINES. SEE IF THERE ARE ANY UPDATES AND THEN WE WILL HAVE A GRANT AGREEMENT BACK SOON AS WELL.

>>MIKE CELLA: ANY QUESTIONS OR DISCUSSION ON THAT.

ARE WE GOING TO CHANGE THE SIGNATURE EVENT GRANTS FROM THE 45 IT IS NOW TO THE 35? IS THAT WHAT THE THOUGHT PROCESS IS WITH TRYING TO GET THEM TO USE THE BONUS TO ADD THE

ADDITIONAL 10? >> THAT WAS AN IDEA THAT WAS TOSSED OUT. IT DOESN'T CHANGE THE -- I MEAN, IT IS STILL A $45,000 GRANT AS LONG AS YOU PRODUCE THE ROOM NIGHTS. SO THAT --

>>MIKE CELLA: THE ONLY ONE THAT QUALIFIES IS THE FAIR AND THEY USUALLY HAVE ENOUGH ROOM NIGHTS TO QUALIFY.

MY FEELING WOULD BE TO KEEP IT AT THE 45 AND GIVE THEM THE 10 ON TOP OF THAT, UNLESS -- WHATEVER YOU ARE WORKING OUT IN TERMS OF YOUR BONUS. BECAUSE THEY ARE THE ONLY ONES THAT QUALIFY FOR THAT AT THIS POINT.

I MEAN WE LIKE TO SEE SCOTTISH GAMES OR SOMEBODY ELSE, BUT AT THIS POINT THEY HAVE NOT SHOWN AN INCLINATION.

JUST A THOUGHT. YOU CAN TOSS THAT AROUND AS WELL. AND THEN THE GRANT CYCLE THE 6TH, IS THAT COORDINATED WITH THE MEETINGS SO THAT -- AS THE APPLICATIONS COULD AM IN WE WILL GET THOSE -- YOU KNOW, JUST SLIGHTLY AFTER THOSE COME IN AND TOURING A TDC MEETING BE ABLE TO

HANDLE THOSE AS WE MOVE FORWARD? >> WE SET IT UP SO IT IS ROUGHLY QUARTERLY, SO, YES, THAT WAS THE INTENT SO WE WILL HAVE A SHORT GRANT DISCUSSION EVERY MEETING RATHER THAN A LONG ONE.

>>MIKE CELLA: THAT IS GOOD. OKAY.

>> I BELIEVE PART OF THAT ALSO THAT YOU GUYS HAVE ALSO POINTED OUT, I THINK, TIMES TO HAVE IN YOUR APPLICATION BEFORE -- BASICALLY AN AMOUNT OF TIME NEEDED TO HAVE YOUR APPLICATION IN AND APPROVED BEFORE THE BOARD OF COUNTY COMMISSIONERS BEFORE THE EVENT. IT WAS THE IDEA TOO.

>> THERE WERE SOME EVENTS THAT HAPPENED IN SEPTEMBER THAT

[02:05:02]

AND SO THEY WERE -- THEY WERE ACTUALLY ON AN 18-MONTH TIME LINE INSTEAD OF THE 12-MONTH TIME LINE.

IF IT IS THE END OF SEPTEMBER, THE JULY BEFORE THEIR EVENT.

>>MIKE CELLA: OKAY. >> THAT IS ANOTHER REASON WHY WE

LOOKED AT THE TIMING. >>MIKE CELLA: SEEMS LIKE

[15.  Film Development Subcommittee Report]

AND, OF COURSE, WE HAVE GOT OUR FILM DEVELOPMENT AS WELL.

KIM, YOU WANT TO HANDLE THAT FOR US?

>>KIMBERLY EVANS: HOUR. WE HAD SPECIAL EVENTS.

VAN ROYAL BECAUSE OF HIS SON'S INVOLVEMENT AND VERY MUCH KNOWLEDGE. WE ARE KIND OF WANTING TO KNOW WHAT WE DIDN'T KNOW. WE ALSO HAD A CITIZEN ERIC WOOD FROM THE INDUSTRY THAT REACHED OUT TO KIMBERLY AND HE SAT AND TALKED AND FILLED US WITH A LOT OF INFORMATION THAT -- WHAT WE DO KNOW IS THAT WE ARE NOT A BIG PLAYER IN THIS MARKET AND NEVER WILL BE. YOU KNOW, THAT IS PIG MONEY AND NOT WHERE OUR THOUGHTS AND PLANS ARE, BUT HE DID EDUCATE US ON HOW THEY LOOK AT DIFFERENT AREAS AND STUFF, BUT WHAT WE BROUGHT IT BACK TO AND WHERE WE REALLY ARE AGAIN IS JUST -- US BEING AWARE THAT PEOPLE ARE IN OUR COMMUNITY MAKING FILM OR WANTING TO. GOING BACK TO THAT PERMIT.

WE DEFINITELY KNOW WE ARE GOING TO DO THAT AND DEVELOP THAT PERMIT SO WE KNOW WHO IS HERE AND WE DISCUSSED OBVIOUSLY NO CHARGE TO IT AND WE KNOW WHAT IS GOING ON AND THEN LETTING THESE GUYS, YOU KNOW, HELP AND ASSIST IN WHAT THEY NEED.

IF THEY NEED ROAD CLOSURE OR GRUMPY'S FOR FOOD FOR THE CREW.

WHATEVER IT IS. THAT TURNS INTO ALLOWING US TO PROVIDE MORE RESOURCES AND WE ARE GOING TO BUILD UP A BANK OF PITCHERS CONTENT AND WE IS IT A FINDING OF LIKE COMMUNITIES AND WHAT THEY ARE DOING SO THERE IS IMMEDIATE RESPONSE BACK WHEN THERE ARE THESE INQUIRIES THAT COME IN.

THEY ARE SUPER BUSY. WHAT DO WE HAVE.

WHAT CAN WE PUT ON OUR WEB SITE TO GIVE TO THESE PEOPLE SO THEY KNOW THEY WANT TO COME HERE AND TALK OF THE CONTENT AND UNIQUE THINGS THAT WE HAVE AROUND HERE. THAT IS KIND OF WHERE WE ARE.

WE KNOW WE CAN'T BUY THIS BUSINESS.

THEY HAVE KIND OF WANT TO BE HERE AND QUICK AND ACCURATE AND PROVIDE THAT. KIMBERLY AND I TALKED ABOUT -- YOU HAVE TO HELP ME WITH THE OTHER BOARD WITH THE HIGH SCHOOL

STUDENTS WE SIT ON. >>K. MORGAN: THE COUNTY'S CULINARY HOSPITALITY AND ADVISORY BOARD.

>>KIMBERLY EVANS: WORKING WITH THEM TO HAVE A CONTEST.

IS IT THE RED DOOR OR SPRING PARK, THE WEIRD SIGN OR CHURCH PEW AND HAVE A COMPETITION WITH THAT.

WE ARE TRYING TO MINGLE IT IN, TO BRING THE COMMUNITY BACK, GET SOME STUFF DONE FOR FREE. YOU KNOW.

THAT IS KIND OF WHERE WE ARE. WE WENT BIG AND WE HEARD A LOT FROM ERIC WOOD THAT CAME IN AND IS WILLING TO GIVE ANY HELP HE C CAN.

WE WHEN BACK AND THE BABY STEPS AND PERMITTING AND I DON'T KNOW WHERE WE ARE ON THAT. KIMBERLY HAS KIND OF DRIVE THAT AND DEVELOPMENT CONTENT. HOPEFULLY NEXT TIME WE WILL HAVE STEPS WHAT WE ARE DOING WITH THAT.

>>MIKE CELLA: EXCELLENT. ANY QUESTIONS FOR KIM? ONE OF THE THINGS I THOUGHT. AND MAYBE IT -- IT -- IT IS THINKING TOO BIG, BUT ALONG THE SAME LINES AS YOU WERE TALKING ABOUT WITH HIGH SCHOOL COMPETITION.

MAYBE IT IS MORE THAN -- AND THEN PICTURES.

MAYBE IT IS VIDEOS. AND -- AND.

>>KIMBERLY EVANS: WE ARE GOING TO TALK TO THEM ABOUT IT AND SEE WHAT WE CAN DO. THAT IS THE STUFF THEY LIKE AND THE THINGS THEY NEED TO DO -- WE WOULD LOVE FOR THEM TO COME AND WORK IN THE HOTEL, BUT THEY AREN'T NECESSARILY GOING TO DO THAT. WE WILL WORK ON THAT.

>>MIKE CELLA: THAT WILL BE OUTSTANDING TO DO SOMETHING LIKE THAT. ANY OTHER QUESTIONS OR DISCUSSION POINTS FOR KIM AND HER SUBCOMMITTEE? OKAY, GOOD. LOOK FORWARD TO YOUR NEXT

[16.  Review Meeting Schedule]

DOWN TO REVIEW MEETING SCHEDULE ALREADY.

SO OUR NEXT MEETING IS ACTUALLY APRIL 26.

AUGUST 2. OCTOBER 4.

NOVEMBER 1. THEY ARE THE DATES COMING UP.

ANYBODY HAVE ANY QUESTIONS ABOUT TH THOSE? YEAH.

[02:10:02]

THAT IS WHAT I THOUGHT BECAUSE I HAVEN'T HEARD ANYTHING AND CONTACTED ME TO HEAR THAT THEY ARE CHANGING THAT.

PLEASE PUT THOSE ON YOUR SCHEDULE.

AND GI, IF YOU ARE OUT AND ABOUT MAKING MILLIONS OF DOLLARS AND STOP IN AND SAY HI, HERE IS WHERE WE WILL ON THOSE DAYS.

[17.  Upcoming Events Update]

CONNOR, YOU GOT THAT? AND THIS OFF TO CAROLINE?

OKAY. >> I AM.

I LEARNED EVERYTHING FROM CONNOR.

SO WE HAVE A LOT OF EVENTS COMING UP.

THIS WEEKEND IS CARRIE CLARK DAY.

THE STRAWBERRY FEST. ORANGE PARK FARMER'S MARKET.

AUGUST 11, THE VETERANS APPRECIATION EVENT.

SAME WEEKEND CLIFF-HANGER'S GUN SHOW.

AND ALSO A LITTLE BIT LATER ON CLOSER TO THE END, WE HAVE CLAY COUNTYING AAL FAIR. A LOT OF FUN THINGS FOR TO YOU DO ON THE WEEKENDS. I THINK -- AT LEAST TWO THINGS EVERY WEEKEND IN MARCH. MARCH IS PRETTY BIGGIE.

>>MIKE CELLA: OF COURSE YOU HAVE YOUR NEW ADDITION TO THE EXPLORE CLAY. LOOK AT THAT FOR FUTURE REFERENCE FOR THINGS. AND -- AND WE HAVE NOTHING ELSE ON THE AGENDA. BUT WE WILL GO GI, ANY LAST

WORDS FOR US. >>GI TEEVAN: JUST BE A GOOD PERSON -- LAST WORDS TYPE OF THING.

ABOUT TOURISM? NO, I AM GOD.

>>MIKE CELLA: I DIDN'T MEAN YOUR LAST LAST WORDS BUT LAST WORDS FOR TODAY. BRIAN, THINKING FOR YOU, YOU ARE GOOD? STEVEN.

FOOD TRUCK FRIDAY COMING BACK. >> FOOD TRUCK FRIDAY IS FRIDAY IN THE PARK. I DON'T THINK IT WILL BE A BIG ONE. AND WITH REGARDS TO -- I THINK THE RED DOOR AND OTHER THINGS AND MADE ME THINK ABOUT -- OBVIOUSLY WE HAVE RED'S ON WALNUT.

THE TWO THINGS -- I AM WORK ON SOMETHING AND OUT THE WINDOW, THE RED DOOR AND THAT ALLEYWAY ON WALNUT STREET.

CONSTANT FLOW OF PEOPLE. SPRING PARK.

THESE THINGS, I DON'T KNOW WHAT KIND OF OPPORTUNITY OR OPPORTUNITY THERE IS WITH REGARD TO THAT.

OKAY. MAYBE EVEN -- IF THERE IS A -- A HANDLE OR SOMETHING LIKE THAT WE CAN HAVE THE -- ASK THE PROPERTY OWNERS IF YOU CAN PUT THAT SOMEWHERE NEAR WHERE THEY TAKE THE PHOTOS. OTHER THAN THAT, IT WILL BE A BUSY WEEKEND. STRAWBERRY FEST IS ALWAYS A BIG ONE. I KNOW THAT IS ONE OF SPRING PARK'S BIG WEEKEND. THAT'S IT, THANKS.

>>MIKE CELLA: JUST TO NOTE THAT THE FOOD TRUCK NIGHTS FIRST FRIDAY. MOVED FROM THE SECOND TO THE FIRST FRIDAY. KEEP THAT IN MIND.

TEDDY, ANYTHING FROM KEYSTONE YOU WOULD LIKE TO KEEP US UP TO

DATE ON? >> I DON'T THINK WE -- EVERYTHING IS MORE. CAN'T WAIT FOR THE STRAWBERRY FESTIVAL BECAUSE THAT WAS HUGE LAST YEAR.

I THINK THEY RAN OUT. >>MIKE CELLA: WE DID.

THE FIRST ONE. IT WAS -- I WAS THERE.

IT WAS A BIG DAY. THAT'S FOR SURE.

NEIL, ANYTHING? >>NEIL PORTER: NO.

MUCH. >>MIKE CELLA: KIM, ANYTHING FROM

YOUR GROUP? >>KIMBERLY EVANS: VERY, VERY BUSY. LAST WEEKEND WAS NUTS.

>>MIKE CELLA: WAS THAT EVENT DRIVEN OR --

>>KIMBERLY EVANS: OH, YEAH. >>MIKE CELLA: A LOT OF PEOPLE

OUT OF TOWN FOR SCOTTISH FEST. >>KIMBERLY EVANS: SCOTTISH FEST, SOC SOCCER.

IN. >>MIKE CELLA: EAGLE HARBOR.

>>KIMBERLY EVANS: A GREAT MIX AT BOTH HOTELS.

JUST A LOT. AND YOU HAVE TO TURN PEOPLE AWAY. TURN THEM AWAY.

>>MIKE CELLA: BUILDING THE NEXT ONE.

>>KIMBERLY EVANS: TALKING TO GARY.

HE LIKE IT. >>MIKE CELLA: I TALK TO HIM AS MANY TIMES AS I CAN. ALL RIGHT, VERY GOOD.

THANKS ALL. APPRECIATE IT.

STAFF,Y WITH THANK YOU. CONNOR, WE WILL HAVE TO GET YOU IN ON THE REPORT ACTION HERE. ALL RIGHT.

ANYTHING ELSE FROM STAFF. NO, WE ARE GOOD? ALL RIGHT, THANK YOU ALL. WE WILL SEE YOU AGAIN COMING UP ON APRIL

* This transcript was compiled from uncorrected Closed Captioning.