[Call to Order] [00:00:11] I WOULD LIKE TO CALL THIS MEETING OF THE TOURIST DEVELOPMENT COUNCIL TO ORDER, IT'S OUR LAST MEETING OF THE YEAR NOVEMBER 7. SO GLAD TO HAVE YOU WITH US TODAY BEFORE WE GET TO OUR PUBLIC COMMENTS CLOSE JUST HAVE EVERYBODY INTRODUCE THEMSELVES. LET'S START YOUR WAY. MIKE I AM NEIL PORTER WITH ACCOMMODATIONS. TO MAKE DEBBIE BEALS KEYSTONE HEIGHTS CITIZEN. >> RANDY ANDERSON COUNTY OF ORANGE PARK. >> KEVIN. [INDISCERNIBLE] ACCOMMODATIONS. >> LET'S THANK YOU EVERY ONE OF HER BEING HERE WE HAVE A NUMBER OF THINGS TO COVER WHICH IS EXTREMELY IMPORTANT THAT WE ALSO HAVE A TIME LIMIT. WE HAVE TO BE OUT OF HERE AT 5:45 PM TO MAKE ROOM FOR THE NEXT MEETING. DON'T PAY ATTENTION TO THAT CLOCK BECAUSE IT DIDN'T FALL BACK. IT'S NOT 4:05 PM IT'S CLOSER TO 3:05 PM LET'S CALL FOR PUBLIC COMMENT. [1.  EVOK Quarterly Report] ANYBODY HERE LOOKING TO SPEAK TO THE BOARD? SEEING A NUN, WE WILL CLOSE PUBLIC, AND BRING IT TO OUR FIRST ITEM AGENDA WHICH IS THE QUARTERLY REPORT AND >> TODAY WE HAVE >> YEAH FROM THE ACTUAL PRESIDENT OF E FOLK AND HE IS HERE TO GIVE THE PRESENTATION IN PERSON. >> LARRY THANKS FOR BEING HERE TODAY. >> IT WAS FUN. >> IT HASN'T BEEN FUN YET. YOU HAVE TO FACE US FOR A FEW MINUTES. >>.LAUGHTER] >> THANK YOU FOR ALLOWING ME TO BE HERE. I APPRECIATE WHERE WE ARE UNDER A TIME CONSTRAINT WE HAVE A NEW LOOK OF OUR FORMAT TO TRY TO BE MORE MACRO BUT WE HAVE A FULL REPORT AND WE CAN ANSWER ANY QUESTIONS YOU HAVE WE WANT TO START WITH SEARCH ENGINE OPTIMIZATION WHICH BEGINS WITH AN ORGANIC LOOK TO YOUR WEBSITE. WE ARE LOOKING AT 133 NEW BACK LINKS AND OVERALL WE WERE LOOKING AT A LARGE ORGANIC. [INDISCERNIBLE] YEAR-OVER-YEAR TO THE WEBSITE AND A SEVEN PERCENT INCREASE. WE ARE DRAWING A LOT OF CONSUMERS TO THE SITE. THE ORGANIC PLACEMENT IS PRETTY GOOD. I WOULD LIKE TO SEE LOWER. [INDISCERNIBLE] RATES AND YOU CAN SEE ORANGE PARK MALL AND. [INDISCERNIBLE] FAIRGROUNDS MOST THINGS ARE YOUR OWN KEYWORDS. AND IN AN IDEAL WORLD THIS WOULD NOT BE YOUR BIGGEST KEYWORDS. THE ACTIVITIES AND OFFERINGS THAT YOUHAVE . [INDISCERNIBLE] AND BPC THE OTHER SIDE OF SEARCH ENGINE MARKETING WHICH HELPS US SEE WHAT WE ARE BUYING AND THIS IS REALLY COMPLEX I WILL NOT TRY TO GO INTO DEEP BUT I WILL ANSWER ANY QUESTIONS YOU HAVE. ON THE LEFT-HAND SIDE THESE ARE DIFFERENT CAMPAIGNS WE ARE RUNNING EACH ONE OF THOSE ARI UNIQUE SET OF ADS AND KEYWORDS AND IN THE SECOND COLUMN YOUR COST PER CLICK IS ALL ABOUT. [INDISCERNIBLE] A PRETTY BALANCED CAMPAIGN ON COST PER CLICK BUT YOU OVER INDEX FOR WEDDING AND FISHING, AFFAIRS AND ACTIVITIES IS GREAT BUT YOU CAN'T COMPETE IN OTHER AREAS WE WOULD SEE RESTAURANTS AND THINGS LIKE THAT IF YOU ARE LOOKING ONLINE FOR A RESTAURANT YOU'RE PROBABLY GOING TO USE YELP. YOU ARE NOT GOING TO GO TO A CDB BOAT WEBSITE. THE AVERAGE CLICK RATE IS 4.68 I WOULD LIKE TO SEE THE BALANCE RATE GO DOWN I THINK WE ADDRESS THAT AS WE WORKED ON SOME TACTICS. SOCIAL MEDIA, WHERE YOU STAND ORGANICALLY WE GOT A LOT OF GOOD TRAFFIC FROM YOUR BOOTY CAMPAIGN. A SEVEN PERCENT INCREASE MONTH OVER MONTH AND WE ARE FEELING PRETTY GOOD ABOUT IT. ALMOST 3800 CAMPAIGN CLICKS AND A LOT OF ENGAGEMENTS. ONE THING THAT IS UNIQUE AND YOU WILL HEAR ABOUT A LOT, ENGAGEMENT. WE WILL SEE WHAT IS HAPPENING WITH GOOGLE, WE ARE SWITCHING FROM GOOGLE ANALYTICS TO G4. IT ANALYZES VISITS TO WEBSITE AND G4 MEASURES ENGAGEMENT. YOUR ENGAGEMENT IS REALLY BRINGING IT.YOUR WEBSITES OR OVERALL PRAYER WE TALK ABOUT INCREASE OF VISITATIONS YEAR-OVER-YEAR, 60, 55, 41. THE TOP LANDING PAGES THE HOMEPAGE AND NUMBER ONE ON THE PAGE CLICK YOU CAN SEE THE VENUE PAGES AND THIS IS WHERE THEY ARE COMING ANSWER RUNNING A SERIES OF CAMPAIGNS WE BRING THEM ON VERY SPECIFIC WEBPAGES [00:05:07] HOW WE CAN DO SOME UPDATES TO THE WEBSITE AND WORK ON THE EVENTS PAGE I WOULD LIKE THAT TO BE A LITTLE BIT MORE STICKY WHEN YOU COME TO THE EVENTS PAGE YOU HAVE A NICE CALENDAR YOU CAN HYPERLINK OUT AND I WANT TO TALK ABOUT THE EVENTS AND GLOBALLY GET PEOPLE TO SPEND MORE TIME AND ADD MORE VIDEO. YOU GET A LOT OF IMPRESSIONS FROM ATLANTA AND JACKSONVILLE AND YOUR TOP FIVE TRAFFICS AGAIN, A PAID DISPLAY AD PAID SEARCH DIRECTIVES WHENTHEY ASK YOU TO PUT IN YOUR URL DIRECTLY. YOUR DISPLAY ADS BECAUSE WERE DOING PROGRAMMATIC DISPLAY WHICH ALLOWS YOU TO BUY AT A LOWER COST SO YOU ARE OUT THERE COMPETING WITH PEOPLE ON ALLOTMENT OF KEYWORDS AND SO PROGRAMMATIC ALLOWS US TO LOOK AT WHAT WE CALL PERSONAS SO WE CAN KIND OF TARGET WHO WE WANT TO GO TO BASED ON SEARCH HISTORY OVERLAYING SEARCH INTENT AND ONE THING WE ARE BRINGING IN IS AMAZON PURCHASE OVERLAY SO WHEN YOU GO IF YOU PROVIDE ON AMAZON WE TRACK THAT AND ARE ABLE TO SEE IF YOU ARE LOOKING FOR NEW BABY STUFF AND YOU HAVE NEVER LOOKED FOR IT BEFORE YOU MIGHT START SEEING SOME ADS FOR A MINIVAN, STRAIGHT ACROSS THE BOARD. COMING SOON WE HAVE THE HIKING GUIDE AND THE SPORTS TOURISM PAGE. THERE'S A LOT OF NEW PAGES WE ARE WORKING ON. WE CALL THOSE LANDING PAGES OR CONTENT PAGES. WE HAVE TO RUSH TO GET ONE UP QUICK BECAUSE WE HAVE A NEW PARTNERSHIP AND THEN I WILL TRANSFER THAT OVER TO A CONTENT PAGE AND ALL OF THAT HELPS FOR ORGANIC PLACEMENT TO THE WEBSITE. QUESTIONS? >> I HAD A QUICK QUESTION GOING BACK TO KEY HIGHLIGHTS LOOKING AT THE WEDDING EVENT VENUE AND IMPRESSIONS AND CLICK THROUGH MAV IS JUST THE WAY WE HIGHLIGHTED IN THE SEASON OR THE TIME OF THE YEAR BUT I THOUGHT GOLF WOULD BE MUCH HIGHER BUT MAYBE THERE'S A LOT OF COMPETITION. >> MOST ARE COMING FROM GEO SO IN THEIR J SEARCH TERMS THEY ARE LOOKING AT A DONUT AREA AND SO A DONUT TRAFFIC PARODY SO IT'S A DRY MARKET SO WE ARE NOT FOCUSING ON KEYWORDS LOCALLY WE WILL ASSUME PEOPLE IN THIS MARKET WILL KNOW WHERE THE GOLF COURSES ARE AND SUCH BUT IN A 2 TO 4 HOUR RADIUS THEY DON'T DRIVE THAT FAR TO PLAY GOLF SO THAT'S AN ACTIVITY THAT TYPICALLY IT DOESN'T BODE VERY WELL FOR TRAVEL TOURISM. IT IS USUALLY AN ADD-ON. IT SOMEWHERE YOU COULD PROMOTE IF SOMEONE IS GOING TO COME TO MARKET FOR AN EVENT, A SOFTBALL TOURNAMENT, THIS EVENT FOCUSED ON EXPANSION OF SOME OF YOUR BALLPARKS AND GOLF IS AN ADD-ON ONE OF THE THINGS WE FOUND OUT DURING TOUGH TIMES AND WE WILL STILL SPEND MONEY FOR KIDS ACTIVITIES SO IF WE CAN DO ADD-ONS FOR THOSE DAYS LIKE GOLF AND OTHER ACTIVITIES. >> THE GOLF WITH OUR RELATIONSHIP WITH FLORIDA'S FIRST COAST OF GOLF SEPTEMBER IS USUALLY THE LOWEST TRAFFIC MONTH JUST BECAUSE OF THE HEAT AND SEPTEMBER BACK TO SCHOOL AND ALL OF THOSE FACTORS I GUESS ARE REALLY CONTRIBUTING TO GOLF NOT BEING AS HIGH AS IT TRADITIONALLY IS. SEPTEMBER IS HARD IN FLORIDA FOR GOLF. >> ANY QUESTIONS? >> WHAT IS THE TOP SEASON FOR GOLF? WITH THAT BE AFTER? >> IT'S IN THE SPRING. >> IN THE SPRING.ARCH OR APRIL. AND >> AND THE GOOGLE VERSUS G4. SO DOES THAT HAVE IT MORE SCALE DOWN TO WHICH YOU CAN SEE? >> IT'S EVEN MORE ROBUST AND SO IT'S EVEN MORE COMPLEX WE ARE PRODUCING CONTENT ON THIS WE ARE DOING A THREE-PART BLOG SERIES THAT EXPLAINS FOR YOU HAVE A LIMITED AMOUNT OF TIME TO SWITCH OVER. WE JUST MOVED ALL OF OUR CLIENTS TO G4. WE MADE THE MIGRATION FOR YOU. >> WE WILL BE ABLE TO SEE A LOT MORE NUMBERS BECAUSE SOME THINGS ARE IN THE SAME BUCKET WHERE WE WOULD LIKE TO SEE [00:10:04] THINGS TO SEE WHAT'S COMING FROM WHERE KIND OF THING? >> W BECAUSE LARRY AND HIS TEAM HAVE MIGRATED US WE WILL BE ABLE TO ACTUALLY HAVE SOME ANALYTICS THAT SOME PEOPLE MIGHT NOT BECAUSE WE HAVE MADE THAT SHIFT AND BASICALLY WHAT THE MEASUREMENTS ARE, ARE DIFFERENT I'M GOING TO CALL THEM ENGAGEMENT POINTS WHERE TRADITIONALLY WE LOOKED AT HOW LONG SOMEBODY WAS AT THE SITE AND WHERE THEY WERE GOING AND NOW WE ARE LOOKING AT WHAT THEY ARE DOING ON THAT PAGE SO IT HAS TO BE INTERACTIVE AND ENGAGING AND LARRY IS MORE OF AN EXPERT THAN I AM BUT THAT KIND OF JUST GIVES YOU THE FOUNDATION. WE WILL BE DOING SOME EDUCATION BECAUSE IT IS NEW. >> TYPICALLY YOU WILL SEE NUMBER OF PAGE VIEWS, MOST VISITED PAGE BUT WITH G4 YOU'RE SAYING TRUE CUSTOMER PATH YOU'RE SAYING WHERE THEY'RE GOING AND WHY THEY'RE DROPPING OFF AND HOW LONG THEY ARE STAYING ON THIS PAGE IN IT ENHANCES USER EXPERIENCE AND ALLOWS US TO WORK ON USER INTERFACE AND IF WE CAN PREDICT WHERE THEY'RE GOING NEXT WE COULD LEAVE THEM WHERE WE WANT THEM TO GO BECAUSE WE KNOW HOW TO SHIFT >> I'M GLAD YOU'RE ON TOP OF THAT LARRY BECAUSE I GOT TO FIGURE OUT WHAT THE ANALYTICS MEANT. [LAUGHTER] >> ANYTHING ELSE FOR LARRY AT THIS TIME?OKAY. THANKS SO MUCH. [2.  Airstream Ventures- Quarterly Report] >> I WILL BE HERE FOR THE DURATION OF THE MEETING AND AFTER IF YOU HAVE QUESTIONS. >> NUMBER TWO IS THE QUARTERLY REPORT FROM AIRSTREAM VENTURES. GOOD TO SEE YOU. >> I CAN DO IT AT MY OWN PACE NOW. LIKE THAT. SO JUST TO GIVE EVERYBODY AND I KNOW WE TALK ABOUT THIS A LOT CONVENTIONS ARE BACK WE HAVE A NEW PERSON ON OUR STAFF WHO IS THE DIRECTOR OF SPORTS AND TOURISM AND I THINK EVERYONE HAS MET HIM. SO HIS ROLE IS SIMPLY TO AS WE TALK ABOUT IN OUR OFFICE, DIAL FOUR DOLLARS. HE IS DIALING FOR EVENTS. HE IS PICKING UP THE PHONE EVERY DAY, LINKEDIN, TALKING TO AND CALLING THE MOST OBSCURE EVENTS YOU HAVE EVER SEEN. WE HAVE FACILITY CHALLENGES. WE KNOW THAT. WE DON'T HAVE BIG BALLFIELDS. I KNOW WE ARE WORKING ON THAT AND WE'RE TAKING THE FAIRGROUNDS OFF-LINE FOR A LITTLE BIT AS WELL SO WE ARE HAVING TO GET CREATIVE AND THE DIFFERENT NONTRADITIONAL EVENTS YOU WILL SEE AND WE WILL LOOK AT THOSE TODAY BUT HE JUST GOT BACK FROM OKLAHOMA CITY LAST WEEK HE WAS IN TEAMS WHICH IS THE LARGEST OTHER THAN SPORTS UTA THE SPORTS CONVENTION IN THE COUNTRY HE WAS THE FIRST ONE BACK FOR A COUPLE OF YEARS AND HE HAD A TON OF MEETINGS OUT THERE GOT IN FRONT OF A TON OF PEOPLE AND IT WAS NOT A LOT OF YOUR TRADITIONAL BAG BALL IT WAS NONTRADITIONAL SPORTING EVENTS AND THAT'S WHAT WE HAVE TO FOCUS ON SO WE ARE EXCITED ABOUT OUR PIPELINE AS WE WORK INTO A MOVE ? NEW BUDGET YEAR AND WE WILL TALK ABOUT THAT IN THE SECOND. >> HE GAVE YOU CONTROL AND NOW THERE IS EXTRA PRESSURE. >> YOU HAVE TO THINK WITH BOTH SIDES OF YOUR BRAIN. WE LABELED THEM AND BOOKED THE EVENTS WE KNEW WERE COMING AND THE IN SERIES TALK WHICH IS A GOOD NUMBER OF CONVERSATIONS WHERE TALKING TO A LOT MORE PEOPLE UNDER CONVERSATIONS BUT DON'T WANT TO BELABOR THE POINT. BY ? BASS FISHING WE HAVE A GOOD OPPORTUNITY THAT'S GOING TO BE AN EXCITING ANNOUNCEMENT THAT WILL BE COMING OUT IN THE NEXT FEW WEEKS OFFICIALLY WITH THE BIG PRESS CONFERENCE AND A LOT OF ATTENTION AROUND THAT SUICIDE IS ONE OF THE MOST SEARCHED THINGS WITHIN OUR WEBSITE. FISHING IS ONE OF THE TOP THINGS HAT WILL COINCIDE PERFECTLY IN BRINGING A LOT OF ATTENTION TO ALL KINDS OF [00:15:05] FISHING OPPORTUNITIES FOR US THIS IS ONE OF THE FIRST ONES WE CAN REALLY GET IN FRONT OF AND WE ALSO HAVE 2 YOUTH LACROSSE EVENTS. WE ARE WORKING ON A HUGE SPRING BREAK EVENT THAT WOULD HAVE BROUGHT A GAZILLION FOLKS HERE TO THE FACILITY BUT WITH THE NEW FACILITY BRICK ? BEING PUSHED OUT WE WILL WORK ON THAT FOR 2024 BUT THAT IS A HUGE EVENT THAT THEY ARE WANTING TO DO HERE AND WE ARE GOING TO DO TO SMALLER EVENTS IN THE FIELDS THAT WE DO HAVE SO THOSE WILL BE COMING UP IN 2023 AND THERE IS AN INSPIRED DANCE COMPETITION THAT WILL BE HELD THAT WILL BE A GOOD EVENT AS WELL. THOSE ARE ON THE BOOKS ALREADY AND PEOPLE THAT WE ARE GETTING DATES WE ARE BOOKING WE ARE GETTING THEM DONE SO THAT'S WHAT THAT MEANS. THEY HAVE AGREED TO COME TO CLAY COUNTY SO WE ARE MOVING TOWARDS CONTRACT AND DOING ALL OF THAT. IF YOU HAVE NOT SEEN SPIKE BALL A FEW WEEKS AGO WAS ON ESPN. IT'S AN INTERESTING SPORT WE HAD A CONFERENCE CALL WITH THEM LAST WEEK AND ARE LOOKING FOR THE OPEN DATES THAT THUNDERBOLT AND WE HAVE THOSE WE WILL MARRY THOSE TOGETHER AND THIS IS AN INTERESTING ONE. THE AN XL PAINTBALL GNASHING ? NATIONAL CHAMPIONSHIPS I DID NOT REALIZE THIS EXISTED ABOUT A YEAR AGO BUT IT DOES. WE ARE TALKING TO THEM WE HAVE A SERIES OF EVENTS BUT WE ARE TALKING TO THEM ABOUT THEIR 2 MIDDLE EVENTS. THE FIRST ONE IS A REGIONAL CHAMPIONSHIP. IT BRINGS ABOUT TWO OR 3000 PEOPLE TO THE COMMUNITY AND 2000 HOTEL NIGHTS OVER THE COURSE OF THE WEEKEND. PRETTY GOOD OPPORTUNITY THERE AND A CHAMPIONSHIP THEY HAVE A WORLD CHAMPIONSHIP THAT IS ALWAYS IN VEGAS OR SOMEWHERE MASSIVE BUT WE ARE TALKING TO THEM ABOUT THEIR US CHAMPIONSHIP STYLE WHICH IS 68,000 COMPETITORS 6000 HOTEL NIGHTS OVER THE COURSE OF THE WEEKEND SO SOMETHING LIKE THAT. WE HAVE A LOT OF WOODS AND LAND AND WE CAN GET CREATIVE WITH AN EVENT LIKE THAT.HE SAME THING WITH THE US STRONGMAN COMPETITION. THEY ARE LOOKING LIKE A VENUE FOR THE FAIRGROUNDS. IF YOU HAVE SEEN IT ON ESPN, IT'S PERFECT FOR CLAY COUNTY IT'S PERFECT FOR THE FACILITIES THAT WE HAVE SO WE ARE TALKING TO THEM WE WOULD LIKE TO DO SOMETHING SMALLER AND 23 AND 24, MOVING IT INTO THE FAIRGROUNDS AND HAVING IT BE A LOT BIGGER EVENT AND WE ARE CREATING A HIGH SCHOOL CROSS-COUNTRY MEET ONE THING WE HAVE IS LAND AND THERE IS NOT A GREAT HIGH SCHOOL CROSS-COUNTRY MEET IN THIS AREA THAT IS BRANDED AND MARKETED WELL SO WE ARE WORKING WITH A COMPANY OUT OF JACKSONVILLE AND THEY DO THESE CROSS-COUNTRY EVENTS. THE CROSS-COUNTRY COACHES WE ARE WORKING WITH THEM TO DEVELOP A MAP IN CLAY COUNTY TO DO ONE. IT WOULD BE HIGH SCHOOL TEAMS COMING IN FROM ALL OF THE STATE AND MAYBE SOUTH GEORGIA TO COMPETE. THEY COME IN ON FRIDAY AND COMPETE ON SATURDAY AND THEY ARE OUT BUT THE IDEA OF THIS IS TO CREATE A TRAIL AND A COURSE THAT WE COULD GO GET THE NAIA CROSS COUNTRY CHAMPIONSHIPS, WE COULD GO GET NCAA DIVISION III. IT'S GOING TO BE HARD TO GET ONE OR TWO BUT WE COULD GET DIVISION III IN DIVISION 2 AND THEIR MONEY SPENDS JUST LIKE DIVISION I MONEY BUT ANYWAY START OUT WITH HIGH SCHOOL LET'S GET IT UNDER WRAPS AND WE HAVE SOMETHING TO MARKET TO THE COLLEGIATE LEVEL AS WELL SO THAT WOULD BE IN THE FALL OF 23. WE ARE JUST DEVELOPING THAT RIGHT NOW. MOTO SURF AND MOTO SKATE WE HELD THAT LAST APRIL AND KEYSTONE HEIGHTS WAS A GREAT SUCCESS NATIONALLY TELEVISED EVENT. THEY ARE COMING BACK. WE HAD A CALL WITH THEM LAST WEEK. THEY ARE COMING BACK AND THEY ARE HAPPY WITH EVERYTHING THAT WAS HERE WE ARE JUST FINALIZING THE DATES AND WE WILL BE WORKING ON THAT. THE SAME THING WITH PRO WATER CROSS WE MOVE FROM A MOTO SKATE BOARD AND SURFBOARD TO THE BIG DADDY JET SKIS AND BECAUSE OF EVERYTHING THAT HAPPENED IN KEYSTONE HEIGHTS ON THE FACILITY THAT WAS CREATED THERE WE CAN NOW BRING THE BIGGER VEHICLES IN AND SO THE HEAD OF [00:20:03] PRO WATER CROSS IS GOING TO BE IN TOWN LATE NOVEMBER EARLY DECEMBER TO DO A SITE VISIT AND WE HAVE DONE FOUR OR FIVE EVENTS FOR HIM. I KNOW IT WILL WORK THERE BUT WE JUST HAVE TO GET HIM TO SEE IT START MOVING TOWARDS STATES AND HE IS WAITING ON THIS SITE VISIT TO DETERMINE HIS SCHEDULE THAT IS OPTIONAL ? ALSO A NATIONALLY TELEVISED EVENT AND SUPER X IS THE MOTO SURF AND MOTO SKATE VERSION WE ARE LOOKING AT. HE REALLY WANTS TO RESURRECT THAT TOUR AGAIN AND DO IT IN FIVE DIFFERENT CITIES AND SO IF WE ARE ABLE TO RESURRECT THIS INCOME TO CLAY COUNTY WE ARE EXCITED ABOUT THAT AS WELL. CONVERSATIONS WE ARE HAVING AND WE ARE WORKING WITH DAVID REESE WITH ? AS KIMBERLY JUST MENTIONED THE LAST COUPLE OF YEARS GOLF HAS BEEN EXPLODING IN POPULARITY SOME OF THE RECENT ON THE WEBSITE STUFF IS NOT, THE LAST TWO YEARS WE HAVE SEEN UNPRECEDENTED NUMBERS AND NOW EVERYBODY IS GETTING BACK TO NORMALCY SO IF YOU TALK TO A LOT OF THE GOLF PROS AROUND, THEIR ROUNDS HAVE BEEN AT AN ALL-TIME HIGH AND THEY ARE STILL HIGHER THAN THEY WERE BEFORE COVID BUT THEY'RE COMING BACK SO IT WAS HARD TO GET GOLF EVENTS ON GOLF COURSES BECAUSE THEY DID NOT WANT TO GIVE UP ROUNDS OF GOLF AT A PRIME RATE WE ARE ASKING THEM TO DO SOMETHING DIFFERENT BUT WE WOULD LIKE TO DO AN EVENT IN THIS AREA SO WE ARE TRYING TO WORK WITH THEM TO GET THAT DONE. US ARCHERY, WE ARE HAVING GOOD CONVERSATIONS WITH IN THE NAIA NATIONAL CHAMPIONSHIP FOR LACROSSE WE THOUGHT WE HAD THEM FOR 23 BECAUSE OF THE NEW FACILITY WE ARE GOING TO HAVE. AND THEY NEED SIX FIELDS TO DO THAT AND THEN KIND OF CREATE A CHAMPIONSHIP FIELD THEY WANT TO COME TO FLORIDA THEY WOULD LOVE TO COME TO FLORIDA SO WE CAN GET THEM THE OFFICIAL TIMELINE ON THE FACILITY WE CAN REALLY, THAT WOULD MOVE INTO SERIOUS TALKS AND THE LAST COUPLE OF WANTS THE US CHESS ASSOCIATION. LANE IS WORKING WITH THEM WE ARE TRYING TO GET A LOCATION WHERE WE CAN DO THAT. THAT WOULD BRING A LOT OF CHESS PLAYERS INTO TOWN AND THEN WE ARE WORKING WITH THE FIVE SOCCER TO DO THE ORIENTATION AT THUNDERBOLT AND THE LAST ONE, THIS IS HILARIOUS AND MAKES ME FEEL LIKE A KID. THERE IS A NATIONAL ASSOCIATION OF KICKBALL SO THEY TRAVEL ALL AROUND THEM PEOPLE TRAVEL ALL OVER THE COUNTRY TO PLAY IN KICKBALL TOURNAMENTS IT'S A FASCINATING THING. EVERYONE TELLS YOU IS THE FASTEST GROWING SPORT BUT THE ONLY ONE I WILL GIVE CREDENCE TO THIS PICKLE BALL BECAUSE IT'S TRULY THE FASTEST GROWING SPORT I HAVE SEEN BUT KICKBALL IS OUT THERE WE ARE TALKING TO THEM ABOUT BRINGING THE KICKBALL NATIONAL CHAMPIONSHIPS TO CLAY COUNTY. THAT COULD BE INTERESTING THEY TRAVEL FROM ALL OVER WE HAVE A LOT IN THE PIPELINE WE ARE EXCITED WHERE WE ARE WE ARE GETTING CREATIVE AND KIMBERLY AND CONNOR HAVE BEEN AMAZING TO WORK WITH WITH CREATIVITY AND ALL THAT SO HOPEFULLY WE WILL BE ABLE TO ANNOUNCE MORE BUT PTHE KAYAK BASS FISHING WOULD B A FUN ANNOUNCEMENT IN A FEW WEEKS. DOES ANYBODY HAVE ANY QUESTIONS ON THE EVENTS OR ANYTHING LIKE THAT? >> I NOTICED THAT I MENTION STREET SOCCER HAVE YOU HEARD ANYTHING ABOUT THAT? THE KICKBALL THING IS THROWING ME. THAT'S FUNNY BUT I WOULD FIGURE KICKBALL, STREET SOCCER. CERTIFICATES A LOT OF THE SAME. KICKBALL IS IN A BIG FIELD AND THAT KIND OF STUFF. >> AND HE WOULD HAVE A GOAL. >> STREET SOCCER IS GAINING IN POPULARITY BECAUSE OF COVID AND EVERYBODY WANTED TO DO STUFF OUTSIDE I KNOW THAT LANE IS TALKING TO PEOPLE ABOUT THAT BUT NOTHING SERIOUS RIGHT NOW. >> ANY OTHER QUESTIONS? >> AND MAYBE THIS WAS ADDRESSED. [INDISCERNIBLE] BUT WHEN YOU GO, WHEN LANE GOES TO THESE ASSOCIATIONS ARE BIG WITH A LOT GOING ON. YOU REPORT BACK IN ACTIVITY SHEETS AND KIMBERLY IS AWARE >> WE TYPE IT UP AND AND THEN WALK AWAY WITH THINGS TO DO. [00:25:23] SO IT'S ALMOST A CONTEST OF WHOSE LIST IS LONGER. >> EVERY MONDAY AT THREE. YOU ARE WELCOME TO JOIN. >> AND IT WAS WRESTLING. COLLEGE WRESTLING AND DURING THE PANDEMIC WE HAD SUCCESSFUL HIGH SCHOOL WRESTLING EVENT THAT WE PULLED OFF AND THE FAIR GROUNDS AND THAT'S ANOTHER ONE OF THE SPORTS THAT HAS A GREAT FOLLOWING AND MAYBE SOME OPPORTUNITIES FOR US DOWN THE LINE. >> IT'S DEFINITELY GROWING BY LEAPS AND BOUNDS AND WE TALKED ABOUT AT THE FAIRGROUNDS COULD BE A PHENOMENAL VENUE IT COULD BE PHENOMENAL FOR A LOT OF THINGS IF WE HAD THE RIGHT FLOORING AND TO CREATE THAT INSTEAD OF THE CLAY YOU COULD DO A LOT OF THINGS AND THAT'S ABOUT A TUNE OF $50,000 INVESTMENT TO BUY THAT BUT WE HOSTED SIX COLLEGIATE TEAMS AT JACKSONVILLE UNIVERSITY FROM ALL OVER THE COUNTRY TO TOP 10 TEAMS FROM IOWA STATE AND WISCONSIN AND IT WAS PACKED. WE HAD GREAT ATTENDANCE. PEOPLE CAME IN FROM 21 DIFFERENT STATES AND WHILE I WAS TELLING THE COMMISSIONER BEFORE THE MEETING WE HAD OVER 1200 PEOPLE ATTEND WHICH MOST WRESTLING EVENTS ARE 5 TO 700 PEOPLE IS NOT LIKE FOOTBALL OR BASKETBALL BUT ABOUT 97 PERCENT OF EVERYBODY. EVEN TO VOLL COUNTY. 97 PERCENT OF PEOPLE FROM OUTSIDE THE MARKET SO WE HAD THREE PERCENT OF TICKET BUYERS INSIDE THE MARKET AND HOW I GOT SEVERAL EMAILS FROM A LOT OF THE WRESTLING COMMUNITY. WE WOULD LOVE TO GO BUT THERE IS A GAME AT 3:30 PM CALLED TENNESSEE GEORGIA THAT WE ARE NOT GOING TO MISS SO GOOD LUCK. WE HAD A COUPLE THOUSAND PEOPLE WATCHING IT ON THIS NEW CHANNEL CALLED ROCK FINN WHICH IS A NEW CHANNEL IN WRESTLING. IT WAS A GREAT EVENT. WRESTLING IS SOMETHING WE CAN DO. WE TALK ABOUT IT HERE IN OUR WEEKLY CALLS. EVERYTHING IS. [INDISCERNIBLE] DRIVEN AND IT WAS DEFINITELY A GREAT ONE FOR SURE. >> I WANTED PEOPLE TO UNDERSTAND THE THOUGHT PROCESS ON SOME OF THESE THINGS AND TO EXPAND EVERYBODY'S MIND AND THAT WAS AN EVENT YOU CREATED. >> WE DID WELL ON IT AND IT WAS GOOD WE ARE TRYING TO CREATE MORE EVENTS LIKE THAT. LIKE THIS CROSS-COUNTRY EVENT THAT WE WANT TO BUILD UP AND CLAY COUNTY THAT WE WOULD KIND OF BE CREATING FROM SCRATCH BECAUSE WE SEE THE ABILITY TO DO MORE OF THAT EVEN THOUGH THE MORE WE GO TO THESE CONVENTIONS THE MORE PEOPLE ARE TRYING TO DO THAT. THE KICKBALL THING WAS A PERFECT SITUATION OF LANE BEING OUT THERE. THE PERSON WITH KICKBALL SAYING I LOOKING FOR A PLACE IN FLORIDA AND YOU NEED TO GO TALK TO THAT GUY HE REPRESENTS CLAY COUNTY THAT'S NEXT TO JACKSONVILLE. AND THEY MET AND HAD COFFEE AND NOW WE ARE TALKING ABOUT THE CHAMPIONSHIP SO TO BE IN THOSE CONVENTIONS NOW THEY STARTED BACKING IT IN, IT'S HUGE FOR US SO THE FINAL SIDE AS WE ARE STARTING OUT THE YEAR WITHIN OUR CONTRACT AS WE ALWAYS TRY TO DO WE ARE VERY OPEN AND I WANT TO SHOW YOU EXACTLY WHAT WE CREATED SO AS WE GO THROUGH THE YEAR THIS IS OUR GOAL STRUCTURE TOURISM IMPACT THAT WE WANT TO HAVE BASED UPON OUR CONTRACT SO OUR GOAL IS TO HAVE SEVEN OR MORE EVENTS COMING UP AND TOURISM IMPACT OF 3 AND A HALF MILLION DOLLARS. FROM WHAT WE DID IT'S ALGORITHM BASED ON ABOUT TOURISM CONVENTIONS AND THAT'S WHERE [00:30:07] WERE TRYING TO GO WITH THIS. WE KNOW THAT WE WILL BOOK SEVERAL MORE AS THE BOEND SO WE ARE EXCITED AND IT'S FUN TO BE CREATED BEING CREATED HAS BEEN A CHALLENGE. >> ANY OTHER QUESTIONS FOR ALAN AS WE HAVE THEM? THANK YOU. WE APPRECIATE IT. [Approval of Minutes] WE HAVE MOVED TO APPROVAL OF THE MINUTES FROM THE MEETING OCTOBER 10. DOES ANYBODY HAVE ANY ADDITIONS? CHANGES OF ANY KIND? IF NOT CAN I HEAR A MOTION TO ACCEPT? WE HAVE A MOTION TO ACCEPT. DO WE HAVE A SECOND? ANY FURTHER DISCUSSION?ALL IN FAVOR PLEASE SAY AYE. [4.  Budget Review] ANY OPPOSED? THE MOTION CARRIED 6-0.OING ONTO THE BUDGET REVIEW AND THE FINAL LOOK AT THE YEAR GONE BY. >> I WANTED TO GIVE YOU A BRIEF OVERVIEW AND MY APOLOGIES FOR NOT HAVING THIS ON THE AGENDA. AND APOLOGIES TO THE CLERK'S OFFICE AS WELL WE HAVE NOT CLOSED OUT COMPLETELY THE YEAR YET FOR 21 AND 22 THERE SOME DANGLING LITTLE PURCHASE ORDERS THAT WE NEED TO CLOSE OUT THIS IS AS CLOSE AS WE'VE GOTTEN SO FAR THIS IS THE FISCAL YEAR 21 AND 22 BUDGET WHEN WE COME TO YOU IN JANUARY WE WILL HAVE A VERY DIFFERENT BUDGET AND WHAT WE HAVE DONE IS WE HAVE BEEN ONE AND ONE COST CENTER THOSE OF THE TERMINOLOGIES THAT WE USE CURRENTLY. IN 22 AND 23 WE ARE SEPARATING THAT INSTITUTE. WE HAVE ALWAYS ON THE BACK OF YOUR BUDGET YOU WILL SEE HOW WE HAVE TRACKED EACH SET THAT IS OBLIGATED OR REQUIRED FROM THE STATE STATUTE ONE 25.0.24. WE HAVE ALWAYS BEEN TRACKING THAT WE HAVE STARTED TO CREATE OUR FUND AND BUDGET BASED ON THOSE PENNIES THE FIRST THREE ARE GOING TO BE ONE COST CENTER IN ONE FUND AND THE FOURTH AND SIXTH PENNY BECAUSE WE DON'T QUALIFY FOR THE ONE THEY WILL BE ANOTHER FUND AND WE HAVE DONE THE HARD WORK OF GOING THROUGH THAT BEFORE YOU AND SEPARATING THINGS OUT YOU WERE UST GOING TO HAVE TWO DIFFERENT SETS OF FINANCIALS WILL BECOME TO YOU IN JANUARY. WE ARE STILL WORKING OUT THE REVENUES BECAUSE WE HAVE SEPARATED THOSE AND WE ARE MAKING SURE THAT WE ARE CROSSING OUR T'S ANOUR EY THAT'S WHY YOU DON'T HAVE THE NUMBERS IN FRONT OF YOU NOTHING HAS CHANGED FROM ALLOCATION STANDPOINT. IT'S VERY SIMILAR. AND TO BE MORE TRUE TO THE STATUTE AND TRACK IT MORE EVEN THOUGH WE WERE TRACKING IT THIS MAKES IT A LITTLE BIT MORE CLEAN. HAVE ANY QUESTIONS?ASSUMING THERE IS A REFERENCE FILE VERSUS THE NUMBER. >> IN THE STATE STATUTE THERE IN SECTION 5 THERE ARE PERMISSIBLE USES AND SO FOR THE FIRST PENNY THERE'S FIVE PERMISSIBLE USES. THERE IS A PENNY AND WE PUT A ? AND PERMISSIBLE USE NUMBER THREE. THAT'S THE REFERENCE AND THIS IS WHAT WE USED TO MAKE THE SEPARATION OF THE FUNDS. SO IF IT'S FOURTH AND SIXTH PENNY IT WILL BE ON THE OTHER FUND SO YOU AREN'T GETTING ANY [00:35:07] NEW INFORMATION IS JUST COMPILED DIFFERENTLY AND WE HAVE TO SPEND IT DIFFERENTLY. IF THAT MAKES SENSE. >> I WAS THINKING MAYBE HE PUT IT IN >> I WILL FIX THAT FOR YOU NEXT TIME. >> IF IT'S TOO BIG IT WON'T FIT IN THERE. WE WILL FIX THAT. THANK YOU. ANY OTHER QUESTIONS? I JUST HAD ONE QUESTION AND I SEE IT IS MARKED IN YELLOW SO IT WILL BE A CARRYOVER. >> THOSE WERE FROM THE PREVIOUS YEAR. IN TERMS OF THE MEDIA, WE ARE WE I AM WONDERING ABOUT WANDER. >> THAT'S A GREAT QUESTION. WE ARE IN A CONTRACT PHASE WITH THEM AND ARE FINALIZING THAT WE ARE GETTING READY TO SHOOT A SPORTS VIDEO THAT WILL FEATURE TWO OF OUR SPORTS FEELS THE THRESHER HORN CENTER ON THE FAIRGROUNDS AND TEASE THE NEW SPORTS COMPLEX AND GUN RANGE AS MUCH AS WE CAN. THAT IS ONE PROJECT IN THE OTHER PROJECT WE ARE WORKING ON IS ALMOST WHAT WE ARE CALLING A NEIGHBORHOOD VIDEO WHERE EACH OF THE SEVEN NEIGHBORHOODS, THE FOUR MUNICIPALITIES PLUS MIDDLEBURG, OAKLEY, FLEMING ISLAND. THAT DESIGNATION WE MAY HAVE TO COME UP WITH ANOTHER NAME WE KIND OF LIKE NEIGHBORHOOD BUT EACH OF THOSE AREAS WITHIN THE COUNTY HAVE A DISTINCT VIBE AND PERSONALITY AND WE THINK IT'S NECESSARY TO SHOW THAT AND TELL THAT STORY. I WILL MAKE IT EASIER FOR SPORTS TOURNAMENTS COMING AND IT WILL MAKE IT EASIER FOR THE VISITOR WERE THEY KNOW THEY'RE GOING TO MIDDLEBURG THIS IS WHAT THEY CAN EXPECT GREAT WHEN THEY'RE IN FLEMING ISLAND THIS IS WHAT THEY CAN EXPECT GREAT THE OTHER GREAT THING IS REMEMBER WITH WANDER MEDIA THEY HAVE THE VISITOR'S TV PROGRAM THAT'S IN THE HOTELS ON THE AIRPORT AND THESE VIDEOS WILL CONTINUE TO BE PART OF OUR VIDEO LIBRARY ON THAT CHANNEL AND VISIBLE TO TRAVELERS AT JACKSONVILLE INTERNATIONAL AIRPORT AND THE HOTEL ROOMS AND DO ALL, CLAY, ST. JOHN'S AND SOUTHEAST GEORGIA >> WE ARE ABLE TO UTILIZE THOSE VIDEOS AFTER THEIR JOHN. >> WHAT IS THE FIFTH PENNY THAT WE DON'T QUALIFY FOR? IT'S FOR A LET ME SEE IF I CAN REMEMBER THE EXACT TERMINOLOGY. IT'S ALMOST LIKE AN ULTRA TOURISM DESTINATION YOU HAVE TO COLLECT 500,000 IT'S BIG LEAGUES IT'S IN THE TAMPA'S OF THE WORLD AND WE HAVE STUDIED IT AND TRIED TO FIND A LOOPHOLE TO TRY TO QUALIFY FOR IT BUT IS JUST NOT POSSIBLE FOR US. THEY ARE SOLEMN AND I CAN'T REMEMBER THE TERMINOLOGY RIGHT NOW BUT I WILL GET THAT FOR YOU. SYNDICATES AND THEREFORE THE MEGA DESTINATIONS. THIS AT THE ONE IS NOT THE ONE WITH THE PRO SPORTS TEAM IS IT? THAT'S ONE OF THE USES THAT YOU CAN USE THE FIFTH PENNY FOR IF WE HAD SUCH A THING. NOT THAT WE HAVEN'T TRIED. >> IT MIGHT BE TOO SOON OR TOO LATE BUT FOR THESE EVENTS LIKE AIRSTREAM. SEEMS LIKE WHEN I GO TO ONE OF [00:40:06] THESE EVENTS AND I TALK TO SOMEONE AND I SAID I DIDN'T KNOW THIS WAS HERE THANKS FOR LETTING ME KNOW. IT WILL DERBY WILL DERBY COMMER LOCAL CHANNELS? >> WHAT WE ARE TRYING TO DO THAT'S IMPORTANT FOR LOCALS TO KNOW AND PEOPLE FROM OUTSIDE THE AREA SO THAT'S WHY THAT LOCAL CAMPAIGN IS SO IMPORTANT WE ARE ALSO WORKING A LOT MORE CLOSELY WITH SOME LOCAL INFLUENCERS TO TRY TO BE THE MOUTHPIECE FOR ONE OF THOSE THINGS. >> AND THERE'S A LITTLE BIT OF A FLAW IN THE SYSTEM THAT THE COUNTY FAIR, FOR EXAMPLE, I THINK IT'S 52% OF THE PEOPLE AND THEY COME TO THE FAIR FROM OUTSIDE THE MARKETPLACE. WELL, THAT'S BECAUSE THEY TAKE ALL OUR DOLLARS AND ADVERTISE OUTSIDE TO DRAW PEOPLE IN. THERE IS NO COMPONENT TO LET PEOPLE WHO ARE ALREADY HERE KNOW SO THAT'S WHY WE HAVE TO FIGURE OUT HOW TO BE ABLE TO FUND THAT BECAUSE WE DON'T GET TOURIST DOLLARS FOR PEOPLE ALREADY HERE. PEOPLE THAT LIVE HERE AND COME HERE. IT IS THAT ODD JUXTAPOSITION OF WHERE WE SPEND THE MONEY AND THAT KIND OF STUFF. AND THAT' WHERE WE START WITH THE LOCAL AND COUCH IT IN CERTAIN TERMS TO BE ABLE TO USE IT. YOU'RE RIGHT AND YOU'RE AN INFLUENCER. WE'LL HAVE TO GET YOU ON TIKTOK! VERY GOOD. ANY OTHER QUESTIONS ON THE BUDGET AS YOU HAVE IT BEFORE YOU HERE? OKAY. HUNTER, YOU'RE LOOKING AT ME LIKE I'M FORGETTING YOU. AM I FORGETTING? KIMBERLY, DO YOU HAVE ANYTHING ELSE ON THAT? >> I WILL TELL YOU TO TEE CONNOR UP, THE GRANTS WHERE THEY SEE THEM NOW, BUT WE DID HAVE A LAST MINUTE GRANT APPLICATION. THEY DID MAKE THE DEADLINE FOR US TO GET IT ON THE AGENDA AND WE EXPERIENCE IT AS TECHNICAL GLITCHES AND CONNOR WORKED DILIGENTLY TO SCORE IT AND WE'LL BRING THAT TO YOU. SO WE WANT TO GIVE YOU A HEADS UP ON THAT. [5.  Event Grant Update] >> SO SPEAKING OF CONNOR, LET'S BRING HER IN. LOOKS LIKE SHE'S READY TO GO. >> SO —— THIS IS BASICALLY THE FINAL REPORT YOU WILL SEE FROM 21—22 GRANTS. THERE ARE A FEW HIGHLIGHTED EVENTS IN HERE. ONE IS THE USUAL BECAUSE IT HAPPENS SO CLOSE TO THE END OF THE FISCAL YEAR AND THAT IS THE FIRST CARRY FORWARD WE DOES FOR IN OUR BUDGET EVERY YEAR. BECAUSE THE GRANT GUIDELINES DO IRON OUT 60 BUSINESS DAYS FOR THAT PROCESS. AND, OF COURSE, THEY CAN'T MAKE IT THAT FAST REIMBURSEMENT WISE. SO THAT STILL HAS YET TO BE COMPLETED AND I'M WORKING WITH THEM TO USE OUR NEW ALL ONLINE PROCESS AND I'M SUPER EXCITED FOR THAT. THE FAIR IS IN REVIEW STILL. WE'RE WAITING FOR OFFICIAL SIGNATUROS THAT GUIDE AND I DID SUBMIT THE GIRLS LACROSSE SHOW CASE, THE ONE THAT HAPPENED MAY 28TH AND 29TH THIS MORNING. SO IF YOU HAVE ANY QUESTIONS ABOUT '21—'22, I'D BE GLAD TO ANSWER THOSE. >> SO I'M LOOKING AT THE VARIANCE OF 60,471. IS THAT THE MONIES LEFT OVER AFTER WE CLOSED OUT ALL THE OTHER ACCOUNTS? >> THAT $60,471, THAT IS THE MONEY LEFT UNUSED IN THE ALLOCATED FORM. IN THE ALLOCATED WORDS. >> WE SEE THAT THE 45 AND THE 3500 WILL BE UTILIZED SOON SO WE'RE ACTUALLY DOWN TO ABOUT $12,000. IS THAT RIGHT? >> YES, SIR. >> OKAY. AND FOR THOSE OF YOU NEW ON THE BOARD, WHAT WE DO IS TAKE THAT $12,000 OR WHATEVER IS LEFT [00:45:05] OVER AND THE GRANTS FROM THE YEAR BEFORE AND ROLL THEM OVER TO THE NEW YEAR GRANTS AND TAKE A CERTAIN PERCENTAGE OF THAT AND PUT IT BACK IN PRODUCT DEVELOPMENT AND HOLD SOME OF IT FOR LAST MINUTE AND OUTSIDE GRANTS THAT WE GET THAT WE MAY NOT EXPECT. WE DON'T GET TO IT UNTIL I THINK MAY IS USUALLY THE DEADLINE. OKAY, ANY QUESTIONS FOR CONNOR ON THE YEARS PAST GRANTS? OKAY. LET'S MOVING AHEAD. >> SO THE NEXT THING I WOULD LIKE TO TALK ABOUT IS THE ADDITIONAL INFORMATION THAT IS ON YOUR DESK. THIS IS FOR THE CATTLE OF THE COVE EVENT. THIS THE GRANT THAT GOT LOST IN I.T. WORLD AND TECHNICAL DIFFICULTIES. THEY DID MAKE THE DEADLINE TO GET ON THE AGENDA. DIDN'T KNOW THEY MADE THE DEADLINE BECAUSE WE DIDN'T GET THE NOTIFICATION, BUT WE WORKED IT OUT AND I WAS ABLE IT SCORE IT AND HAVE IT EARLIER TODAY. THEY ARE REQUESTING $10,000 FOR A SPORTS EVENT GRANT. AFTER SCORING WITH THE ALLOCATION FORMULAS, THE APPLICATION SCORED AT 120 POINTS. AND SO THE ALLOCATION FORMULA IS RECOMMENDING A GRANT OF $4,000. >> CAN YOU EXPLAIN A LITTLE BIT MORE ABOUT THE EVENT ITSELF AND HOW MUCH PEOPLE ARE FAMILIAR WITH IT? IT'S A SPORTS EVENT. DO WE MAKE THE CATTLE SWIM? HOW DOES THAT —— WHAT KIND OF A SPORT IS THAT? >> WANT ME TO GO? >> I'LL TAKE A STAB AT IT. OKAY. SO OUR SPORTS GRANT GUIDELINES IRON OUT A SPORTS EVENT AS SOMETHING THAT HAS A GOVERNING BODY. SO IN CATTLE AT THE COVE, IT IS A CATTLEMAN'S ASSOCIATION AND SO THEY —— I COULD BE COMPLETELY WRONG —— THEY GRADE AND SCORE CATTLE BY WEIGHT AND SIZE OF FAT AND SIZE OF THE ANIMAL ITSELF AND HOW CUTE IT IS. SO THAT IS THIS COMPETITION. >> AND THEY ALSO DO SHOWMANSHIP COMPETITIONS AS WELL. SO IN PREPARATION. THAT'S ONE OF THE BIG DRIVES FOR YOUTH LEADERSHIP. AND COMPETITIVENESS. VERY MUCH LIKE 4—H. THEY HAVE A SHOWMANSHIP COMPETITION AS WELL AS EXACTLY LIKE AND KNOWING AND HOW WHAT KIND OF GRADE THIS CATTLE IS. >> LIKE THE WESTMINSTER KENNEL SHOW BUT FOR COWS? >> EXACTLY. EXACTLY. >> HOPEFULLY —— THE DOGS. >> I HAVE A QUESTION. >> GO AHEAD. >> IT'S BEEN MULTIPLE YEARS IT HAPPENED? >> THE 2023 EVENT WILL BE THE THIRD YEAR. SO THEY REFERENCE THEIR '21 EVENT AND '22 EVENT ON THEIR APPLICATION. >> AND THEN ATTENDEES 300 AND I KNOW IT'S HARD TO TRACK. >> AND TOO, IN A LOT OF THESE COMPETITORS, THEY TRAVEL WITH THEIR B TRAILERS AND WE —— WHEN WE TALK ACTUAL ROOM NIGHTS, THEY'RE THINKING ACTUAL HOTELS. BUT WE DO HAVE THE RV SPOTS THAT ARE AT THE FAIR GROUNDS. >> SO THEY'RE USING SOME TRACKING HISTORY TO TELL US WHAT THEY THINK IS GOING TO BE THE CASE BECAUSE THEY HAVE HAD PREVIOUS EVENTS AND HAVE HISTORICAL DATA TO USE. ANYONE ELSE WITH QUESTIONS? >> IS THE ROOM NIGHTS, IS THAT THEIR NUMBER OR THE NUMBER WE CONFIRMED? >> THAT'S THEIR NUMBER THEY PROVIDE. BECAUSE THE POST EVENT REPORT ISSUED THAT WE'RE HAVING BE A REQUIREMENT FOR REIMBURSEMENT PURPOSES, WE'LL PROVIDE THEM A FORM TO GET DEFINITE ANSWERS FROM THE HOTELS THEY WORKED WITH. MOST OF THE EVENTS DON'T HAVE TRACKING UP TO THIS POINT SO THEY'VE ALL BEEN PROPOSED ROOM NIGHTS AND THINGS LIKE THAT. >> YEAH, SO AS WE MOVE FORWARD WITH AN EVENT, IF THEY DON'T UPHOLD THEIR NUMBERS THAT THEY USE FOR GRANTS, OBVIOUSLY WE'LL REIMBURSE THEM FOR LAST. >> THEY RECEIVED IT FOR THE LAST 2? >> NO, THIS IS THE FIRST TIME THEY ASKED FOR IT. >> OH, OKAY. >> THEY HAD THE EVENT. JUST NOT ASKED FOR A GRANT. [00:50:07] ANY OTHER QUESTIONS FOR CONNOR? NOW, AGAIN, FOR THOSE OF YOU NEW HERE ON THE COUNCIL, WE CAN GO WITH THE RECOMMENDED GRANT WHICH HAS BEEN PRESENTED BY THE STAFF AT $4,000. WE CAN GO UP TO THE $10,000 THEY REQUESTED. IT IS JUSTALLY A MATTER OF DETERMINING WHERE THE BOARD WANTS TO BE IN. >> I WOULD MOTION WE GO WITH THE STAFF RECOMMENDATION OF $4,000. >> OKAY. SO KEVIN'S MADE A MOTION. DO I HAVE A SECOND ON THAT? WE HAVE A SECOND. MAKE SURE TO GET YOUR MICROPHONE ON. ALL RIGHT. WE HAVE A MOTION AND SECOND. ANY FURTHER DISCUSSION? ALL RIGHT, ALL IN FAVOR CAN SAY AYE? >> AYE. >> AYE. >> AYE. >> ANY OPPOSED? MOTION CARRIES 6—0. CONNOR. DO YOU HAVE ANY OTHER COUNTS? >> I HAVE 2 MORE ITEMS. THE NEXT PIECE OF INFORMATION IN FRONT OF YOU IS THE FISCAL YEAR '22—'23 GRANT OUTLOOK AND BASICALLY WE HAVEN'T HAD ANYONE SUBMIT THEIR INFORMATION YET, SO IT'S JUST THE BARE BONES AND I WILL GO THROUGH THE PROCESS OF ADDING CATTLE OF THE COVE ONCE THAT MAKES IT THROUGH THE SYSTEM. NO, SIR, IT SHOULD BE IN YOUR BINDER STILL. >> OKAY, I GOT IT. >> ANYONE HAS ANY QUESTIONS ON THAT. >> THAT WILL GO DOWN TO THE SPORTS GRANTS? >> YES, MA'AM. >> AND OF COURSE, AS I MENTIONED BEFORE, WE DO HAVE SOME TIME BEFORE WE ACTUALLY MAKE THE APPLICATION FOR THE GRANTS AND THERE MAY BE THINGS ALAN COULD COME UP WITH IN THE MEANTIME OR COME UP ON THEIR OWN ORGANICALLY TO BE ADDED TO THAT WHETHER ART OR SPORTS GRANT. OKAY. ANY OTHER QUESTIONS? WHAT WAS THIS? >> THAT WAS BASICALLY THE ALLOCATION FORMULA FOR THE SPORTS TO GO WITH THE CATTLE OF THE COVE. >> AND JUST DO THE PADDLING AND THE HIGHLAND GAMES TO GIVE US A REFERENCE? ALL RIGHT. VERY GOOD. ANYTHING ELSE FOR CONNOR? ALL RIGHT. [6.  Film Development Subcommittee Update] SO WE'LL MOVE AHEAD TO OUR FILM DEVELOPMENT SUBCOMMITTEE UPDATE. KIMBERLY, YOU GOT THAT? CONNOR? WHO HAS THAT? >> I WAS GOING TO SAY ONE MORE THING. I JUST WANTED TO REVIEW THE GRANT SUBCOMMITTEE MEETING NOTES FROM OCTOBER 24TH. WE MET AT 9:30 IN CONFERENCE ROOM A IN THE ADMINISTRATION BUILDING. WE TALKED ABOUT AT OUR LAST MEETING WHEN WE WANTED TO GO OVER GRANTS, WE DID NOT HAVE A QUORUM AND WE HAD GOOD STRIDES AND WE HAD TO PUSH IT BECAUSE WE'RE VERY BUSY PEOPLE AND REFOCUSED ON THOSE AND MADE SURE THE QUESTIONS WE WANTED TO ASK WERE THE CORRECT ONES. WE DID HAVE A LOT OF HOMEWORK TO TAKE AWAY, SO WE'RE GOING TO BE EVALUATING THE GRANT GUIDELINES AND MAKING SURE IF WE HAVE ANY QUESTIONS OR COMMENTS. RESEARCH OTHER DESTINATIONS TO SEE IF WE'RE AT THE STANDARD OF WHAT EVERYONE ELSE IS DOING AND THEN THEY'LL PROVIDE CONSIDERATION OR NOTES AND EDITS FOR CONSIDERATION AT OUR NEXT MEETING OF DECEMBER 7TH. >> OKAY. >> WHO IS ON THE SUBCOMMITTEE? >> KEVIN IS THE NEXT. >> ANY SUBCOMMITTEE THOUGHTS YOU WANT TO PASS IN TERMS OF WHAT YOU'RE WORK OG? >> CONNOR DID WELL. >> THANK YOU. >> GOOD. ALL RIGHT. ARE YOU SITTING DOWN? >> I'M DONE. >> AND WE MOVE ON TO THE FILM DEVELOPMENT SUBCOMMITTEE. ALMOST AS BIG AS CONGRESS. THE SUBCOMMITTEE. >> IN THE FILM SUBCOMMITTEE WE NOMINATED A CHAIR. >> OH, NICE! >> YEAH. >> JUST DIDN'T MOVE OUT OF THE WAY FAST ENOUGH? [00:55:03] >> AND SO EVANS WILL GIVE US THE UPDATE ON THAT. >> SO WE MET OCTOBER 24TH AND I HAVE KEVIN AND RANDY. I THINK THAT WAS ALL OF US AT THE MEETING. IT WAS GREAT. I THINK THE IDEA WAS THAT, YOU KNOW, KIMBERLY TOLD US THAT WE HAVE BEEN IN THE FILM WORLD VERY REACTIVE. I KNOW IN THE 90S IT WAS NEAT AND I'VE GONE TO THE MUSEUM TO SEE WE DID HAVE A FLURRY IN GREEN COVE BUT THERE IS A LOT TO BE BLAUT IN WITH FILM DEVELOPMENT AND DISCUSS WHERE DID WE START AND GET OUR SYNERGY AND WE WANTED TO DO IT BEFORE THE BEGINNING OF THE YEAR AND WE HAD 3 GOALS WE'RE GOING AWAY AND WORKING ON AND GOING BACK TO AND IT IS RESERVING THE SMULER DESTINATIONS LIKE WHO DOES IT WELL. KIMBERLY EXPLAINS THEY GET A LEADS SYSTEM BUT LOU DO SMALL TOWNS PLAY BIG AND WHAT WORKS FOR US? IT IS FINDING OUT WHO DOES AS WELL AND CAN WE MIRROR WHAT THAT LOOKS LIKE AND THE OTHER IDEA WAS AND THINK WE DEFINITELY NEED TO DO THIS, IT IS JUST HOUR IT WORKS SO TO GET A PERMIT AND NOT A PERMIT AS MUCH AS GOUGING SOMEONE BUT NEED TO KNOW THEY'RE HERE AND COMING AND IN OUR AREA AND THE PERMIT IS LIKE AN APPLICATION TO KNOW THEY'RE IN THE AREA AND EVALUATE THE CURRENT WEB CONTENT IN EVALUATION OF THE FILM INDUSTRY AND LOOK AT THAT AND SEE WHAT IT'S LOOK LIKE AND WE HAVE RESEARCH TO SEE HOW WE CAN MAKE THAT BETTER AND MORE ENTICING AND MEET AGAIN ON DECEMBER 7TH WITH KNOWLEDGE AND MOVE FROM THERE TO CREATE THAT SYNERGY. >> I KNOW WE HAD SOME FUND MAKERCE APPROACH US AT VARIOUS TIMES. WOULD IT BE WORTH IT TO HAVE THEM COME TO ONE OF THE MEETINGS WHERE OUR FOLKS CAN TALK TO THEM DIRECTLY? >> MOST DEFINITELY. AND WE ACTUALLY HAVE ENGAGED A FILM MAKER THAT HAS REACHED OUT TO US TO ACTUALLY THAT IS VOLUNTEERING TO HELP US WITH SOME PROJECTS. SO WE'RE GOING TO LET HIM GO THROUGH THE VOLUNTEER PROCESS AND BE VETTED AS A CLAY COUNTY VOLUNTEER AND START TO HAVE THOSE CONVERSATIONS. WE'LL BE ENGAGING WITH THOSE FILM MAKERS. SOME MOVED AWAY SO WE MIGHT HAVE TO —— >> THERE ARE FILM MAKERS AFTER ALL? >> THERE ARE SEVERAL HERE LOCALLY THAT LOVE CLAY COUNTY AND WE SEE IN THIS MARKET AND WE PLAN TO DEFINITELY ENGAGE THEM. >> ONE OF THE THINGS IS LOOKING AT THE AGENDA AND READING THE MATERIAL FOR THE MEETING AND THE THING I THOUGHT THAT SORT OF JUMP STARTED US IN TERMS OF SPORTS IS BRINGING IN ALAN'S GROUP AND MAYBE YOU CAN DISCUSS THIS AT THE NEXT SUBCOMMITTEE MEETING IS MAKING A DETERMINATION OF WHETHER THERE IS A CONSULTANT OR FIRM THAT CAN HELP US WITH THAT TO GET IN THE RIGHT PLACE AND RIGHT FRAME OF MIND TO DO THAT. I THINK LIKE KINGSLAND, GEORGIA, THEY HAVE QUITE A BIT AND HAVE THAT STAR TREK AND DON'T EVEN KNOW WHAT YOU CALL IT. THE EVENT WHERE THEY GO AND VIDEO STAR TREK EPISODES. THE GUY IS AMAZING AND DETAILED DOWN TO THE VERY DETAILS BUT IN TERMS OF WHAT THE GROUP HAS DONE WITH SPORTS AND EVENTS, THERE MAY BE AND MAY NOT BE BUT I THINK THAT MAY BE SOMETHING WE SHOULD DISCUSS AND CERTAINLY WOULD GET US STARTED. DOESN'T MEAN WE HAVE TO BE TIED TO A CONSULTANT BUT AT LEAST IN TERMS OF THE EFFORT WE DO HAVE, MAYBE THEY HELP US MOVE TO THE AREA AND MAYBE THERE COULD BE OR THERE ISN'T BUT IT COULD BE WORTH LOOKING FOR. GO AHEAD. >> I'M NOT SURE. KIMBERLY, ARE YOU FINISHED? >> I THINK HALLMARK CHANNEL. >> DID DISCUSS THE LOBBYIST OR CONTRACTOR THAT COULD HELP SET UP BUT IT WAS ALSO ABOUT INCENTIVES AND WHAT ARE THEY LOOKING FOR TO DO SOMETHING HERE. WE'LL HAVE TO REACH OUT. >> USUALLY MONEY. THAT'S USUALLY A GOOD INCENTIVE. AND THAT IS FINE. IT WORKS TO OUR ADVANTAGE TO HAVE SOMEBODY GO INTO THOSE THINGS AND THOSE EVENTS AND CONFERENCES WHERE THERE ARE PEOPLE AND COFFEE HAUSES WHEREVER FILM MAKE ARES HANG OUT AND MAYBE NOT SO MUCH ENEMIED FILM MAKERS BUT COMMERCIALS AND AIJTSES AND PEOPLE WHO GET CALLOS A REGULAR BASIS. JUST A THOUGHT AND TALK ABOUT IT AND MAYBE A WAY TO RESEARCH [01:00:01] THAT A LITTLE MORE AND MAYBE WITH THE VOLUNTEER FILM MAKER CONSULTANT. ANY OTHER QUESTIONS OR COMMENTS ON THE FILM MAKING? DEBBIE DID YOU HAVE SOMETHING ELSE? GREAT! THAT SOUNDS GOOD THEN. THAT SOUNDS LIKE PROGRESS. ANYTHING ELSE? KIMBERLY, DO YOU HAVE ANYTHING ON THE FILM MAKERS? OKAY. SO WE SHOULD MOVE TO NEW [7.  Director's Report] BUSINESS. DIRECTOR'S REPORT, FINAL REVIEW THE 2018 TOURISM PLAN. >> BEFORE YOU ALL —— WE THOUGHT IT WOULD BE GOOD SINCE WE HAVE A NEW STRATEGIC PLAN TO TELL YOU WHAT WE ACCOMPLISHED IN THE 2018 STRATEGIC PLAN. ONE OF THE PRIORITIES WAS STAFFING. AND WE ARE EXCITED AND IN THE SECOND INTERVIEW PHASE FOR THE THIRD MEMBER OF THE TEAM AND WE'LL BE TALKING ABOUT THE 4TH MEMBER OF THE TEAM AND HOW WE PLAN TO DEPLOY THAT PODSING LATER THIS WEEK AS WELL. SO YAY FOR US! WE'VE DOUBLED OUR TEAM AND WE'RE REALLY EXCITED. SO WE CAN MARK THAT DONE. THE OTHER ONE WAS IN TOURISM MARKETING IN ADVERTISING. AT THE TIME OF THE STRATEGIC PLAN, WE HAVE NOT YET LAUNCHED EXPLORE CLAY.COM. WE HADN'T REALLY DONE ANY TYPE OF MARKETING OR ADVERTISING AND SO WE'VE DONE THAT AND DEVELOPED STRATEGIC PARTNERSHIP WITH THE FIRST COAST OF GOLF AND INDUSTRY STANDARDS BUT SENT IDENTITY FOR THE RFP AGENCY AND OUR CONTRACT WITH EVOKE AND A LOT OF DIFFERENT THINGS IN THERE SO WE WANTED TO JUST, YOU KNOW, NOTE THAT WE CHECKED THE BOX ON MANY OF THOSE PRODUCTS UNDER THE TOURISM AND MARKETING AND ADVERTISING. AS FAR AS THE COMMUNITY AND STAKEHOLDER RELATIONS, WE HAVE BUILT A DATA BASE OF 400 BUSINESSES THAT ARE LOCAL BUSINESSES THAT ARE BASICALLY A PRODUCT WE MARKET AND SELL AND THAT IS SIMPLY BY KNOCKING ON DOORS AND BEING SOCIAL MEDIA STALKERS AND FINDING BUSINESSES THAT WAY. AND ENGAGING THEM IN CONVERSATION AND FINDING OUT ABOUT THEIR BUSINESS. WHAT ARE THEY DOING? THAT IS ONE OF THE WAYS THAT WE DEFINITELY BOOSTED COMMUNITY AND STAKEHOLDER RELATIONS, BUT WE ALSO KNOW WE CAN'T DO IT ALONE. WE ENGAGED WITH THE CHAMBER AND WITH THE EDC AND ALL OF THE MUNICIPALITIES AND THEIR ENTITIES AS WELL FROM THE ECONOMIC DEVELOPMENT STANDPOINT AND THEIR GOVERNMENT ENTITIES. WE MEET MONTHLY WITH EACH OF THE MUNICIPALITIS TO MAKE SURE WE'RE NOT MISSING ANYTHING. WHETHER THAT BE AN EVENT. WHETHER THAT BE A NEW BUSINESS. WHATEVER THE CASE MAY BE. WE WANT TO MAKE SURE WE'RE ENGAGED AND KNOW WHAT WE'RE DOING ON THEIR BEHALF AS WELL. THERE IS LOTS OF DIFFERENT THINGS. WE CONNECTED OUR FIRST FURTHERMORIZATION TOUR WITH MARKETING PARTNERS AND THOSE ARE THINGS THAT ARE KEY AND MAKING SURE WE DO HAVE THOSE STRATEGIC PARTNERSHIPS AND IT IS A COMMUNITY INITIATIVE. TOURISM CANNOT BE DONE IN A SILO. IT IS ABOUT THE PEOPLE WE DO BUSINESS WITH. THE TOURISM DOESN'T MANAGE OR OWN ANYTHING EXCEPT THE STORY SO WE HAVE TO KNOW WHAT THOSE STORIES ARE BY THOSE RELATIONSHIPS. AND FROM THE SALES PERSPECTIVE, WE DEFINITELY BOOST AND TAKE ADVANTAGE OF COVID AND WE MADE THAT —— WE DIDN'T KNOW IT WAS GOING TO BE THE KICK OFF AND THE ULTIMATE WAY FOR US TO LAUNCH INTO THE SPORTS TOURISM SPACE BUT THAT'S WHAT HAPPENED AND WE'VE BEEN ABLE TO REALLY KIND OF THINK OUTSIDE THE BOX AS ALAN HAS SAID WITH DIFFERENT TYPES OF SPORTS TOURNAMENTS AND SPORTS EVENTS. WE HOSTED A LOT OF THOSE AND NOT GOING TO BORE YOU ALL WITH THE LIST BUT WE HAVE BEEN SUCCESSFUL IN BRINGING SOME NON—TRADITIONAL SPORTS EVENTS HERE. AS FAR AS PUBLIC RELATIONS AND COMMUNICATIONS, THIS IS AN AREA WE STILL NEED TO IMPROVE ON, BUT I WILL TELL YOU WE WENT TO A MEDIA MEET UP LAST WEEK. WE MET WITH ALMOST 20 DIFFERENT MEDIA OUTLETS AND THEY WERE EITHER BLOGGERS, SOCIAL INFLUENCERS OR WROTE FOR MAGAZINES OR HAD THEIR OWN TV SHOWS. AND SO WE'VE FOLLOWED UP WITH [01:05:04] THEM AND ARE MOVING FORWARD WITH TRYING TO GET OTHER PEOPLE TO TELL OUR STORY WHICH IS WITH THE MARKETING EFFORT. AND AS FAR AS PRODUCT DEVELOPMENT WITH CONNOR'S HELP WE'VE BEEN ABLE TO REALLY DEVELOP SOME PASPORT PROGRAMS. THE SAVINGS PASS AND HISTORY PASPORT AND THE COFFEE PASS TOUR AND ITINERARY WITH SPRIESES FOR THAT AND FROM A PRODUCT DEVELOPMENT STANDPOINT THAT'S GROWING AND WILL CONTINUE TO GROW. WE'VE ALSO WORKED ON THE —— HAVE TO TELL YOU, IT'S AN EXCITING DAY. I'M SUPPOSED TO GO AND SEE THE DRAFTS FOR THE WELCOME —— THE MONUMENT WELCOME SIGNAGE SIGNS THAT ARE GOING TO BE INPUT AT ORANGE PARK MALL AT THE CORNER OF LANDING AND WELLS AS WELL AS IN OAKLEY ALONG AT THE DUVAL COUNSELY LINE AND DUVAL—CLAY COUNTY LINE IN OAKLEY. SO THE WELCOME TO CLAY COUNTY SIGNS WILL BE THE FIRST 2 GOING IN VERY SOON AND SO THAT FROM A PRODUCT DEVELOPMENT STANDPOINT HAS BEEN A WIN FOR US. WE'VE ALSO —— WE'RE DOING A LOT OF ITINERARY BUILDING AND A LOT OF DIFFERENT THINGS ON OUR WEBSITE. SO AGAIN, FOCUSING ON THAT PRODUCT DEVELOPMENT AND WHAT THEE IS TO SEE AND DO AND THEN ON VISITOR SERVICES, I WILL TELL YOU WE ARE REALLY, REALLY LIKE SUPER DUPER CLOSE TO HAVING VISITOR CENTERS OPERATIONAL AND THE TOWN OF ORANGE PARK IS WAIT ONING SOME CONTENT AND THAT CAN BE UP AND RUNNING IN THE NEXT COUPLE OF WEEKS. WE'RE FINALIZING ALL THE TECHNOLOGY SO THEY'LL BE UP IN THE CITY AND VISITOR GUIDES AND EVENT GUIDE IS DOWNLOADABLE FROM THE WEBSITE SO THERE ARE A LOT OF SERVICES WE'VE CAPITALIZED ON SINCE 2018. THAT IS JUST THE BROAD OVERVIEW AND TO KNOW THAT THE PLANS DON'T SIT ON THE SHELVE. THEY ACTUALLY ARE ACTIVATED AND A FLUID DOCUMENT WE MAKE WORK FOR YOU. >> ANY QUESTIONS OF KIMBERLY? WE'VE CERTAINLY COME A LONG WAY SINCE THE FIRST MEETING THAT I CHAIRED AND IT WAS JUST KIMBERLY IN THE TOURISM DEPARTMENT AND SHE WAS LIKE THE MAYTAG REPAIR MAN. ALL BY HERSELF. SO WE CERTAINLY HAVE COME A LONG WAY AND IT IS GREAT TO HEAR THE VISITOR CENTER —— IT'S ONE OF THE FIRST THINGS WE RECOMMENDED SO MAYOR, YOU'RE HOLDING US UP. GET THAT INFORMATION OVER. SCREENS THAT WILL BE IN EACH OF THE CITY HALLSAND WE WILL PROVIDE CONTENT WITH THE MUNICIPALITIES WILL AS WELL. AND IT WILL BE A JOINT EFFORT BOTH COUNTY WIDE EVENTS AND ASSETS AND EXPERIENCES AS WELL AS THE COMMUNESITIES. >> ANYBODY THAT VISITS THE TOWN HALL CAN GET A LOOK AT THAT. THAT WOULD BE GREAT. VERY GOOD. [8.  2023 Meeting Dates] ALL RIGHT. SO IF THERE'S NOTHING ELSE THERE, WE'LL MOVE AHEAD TO THE MEETING DATES FOR 2023, BELIEVE IT OR NOT. AND WORKING THOSE UP. SO I GUESS THE QUESTION, I SEE THE DATES AND HAVEN'T LOOKED AT ACTUAL DAYS OF THE WEEK AND DON'T KNOW WHAT TO EXPECT THERE, BUT WHAT ARE YOU PROPOSING. >> MOST OF THESE DATES ARE WEDNESDAYS. WE TRADITIONALLY MET ON A WEDNESDAY AND WE HAVE WHAT WE CALL A BATTLE RHYTHM WITH THE AGENDAS. TO MAINTAIN THAT BATTLE RHYTHM, WE HAVE SELECTED THESE DATES SO THEY CAN MEET THE AGENDAS FOR THE FINANCE AND AUDIT MEETINGS AS WELL AS THE BOARD AND COUNTY COMMISSIONER MEETINGS SO IT FLOWS WONDERFULLY. IT WILL STILL TAKE US 2 AND A HALF TO 3 WEEKS TO GET BUSINESS DONE, BUT THIS IS THE FLOW. >> AND WE'RE PRETTY CLEAR OF ANYONE COMING IN AND FOLLOWING US AT THAT POINT? >> THE DAY AND THE SHIFT BACK TO WEDNESDAY CLEARS UP MOST OF [01:10:10] THE SCHEDULING CONFLICTS. >> OKAY, ANYBODY HAVE ANY THOUGHTS? QUESTIONS? ALL RIGHT, IF WE CAN GET A MOTION TO APPROVE, WE'LL PUT IT TO A VOTE. WE HAVE THE MOTION TO APPROVE. DO WE HAVE A SECOND? >> SECOND. >> WE HAVE THE SECOND. ANY FURTHER DISCUSSION? ALL IN FAVOR PLEASE SAY AYE. >> AYE. >> ANY OPPOSED? MOTION CARRIES 6—0. >> AND WE'LL SEND THOSE OUT TO YOU ALL ON YOUR CALENDARS. [9.  Tourism Strategic Plan - Next Steps] >> ALL RIGHT, SO WE COME TO NUMBER 9 WHICH IS GOING TO BE AN INTERESTING DISCUSSION. >> IT IS. >> I CAN ONLY TELL YOU I THINK EVERYBODY ELSE HAD PROBABLY AS MUCH TROUBLE AS I DID ONCE YOU'RE IN THE MIDDLE OF 16 DIFFERENT ITEMS TRYING TO GRADE THOSE THINGS 1—16. >> AND GOT ABCD TO MOVE FORWARD. >> THAT'S WHY I DID MINE IN PENCIL! WITH A BIG ERASER! >> AND SOME CHANGES ON THAT. >> WANT TO TAKE US ALONG FOR THIS JOURNEY? >> FIRST OF ALL, THANK YOU ALL FOR TAKING TIME TO DO THAT BECAUSE IT WAS A LOT AND THEN CONNOR SAW THIS MORNING WE FORGOT ONE. >> NO! >> OH, YEAH. AND I WENT THROUGH THAT STRATEGIC PLAN AND IT WAS THE LONG RANGE VISIONING THAT THEY HAD GIVEN US 8 DIFFERENT TASKS AND I DIDN'T MAKE THE SCORE SHEET AND MY APOLOGIES. MY SUGGESTION TO YOU ALL IS WE FOCUS ON THE BIG 7. AND THEN WHAT CONNOR AND I WILL DO IS WE'LL GO BACK TO OUR BUSINESS PLAN AND YOU WILL SEE EACH OF THE —— THE INITIAL PRIORITIES WE THINK WE CAN CAPITALIZE ON IN THE REVISED BUSINESS PLAN TO YOU AT THE JANUARY MEETING AND THEN WE CAN KIND OF GO FROM THERE. BECAUSE —— AND I KNOW THAT FROM A TIME STANDPOINT YOU'RE THINKING HOW WILL WE KNOW THE PLAN? THEN IN MARCH WE'LL GIVE YOU THE DRAFT FOR THE '23—'24 YEAR. BECAUSE WE'RE WORKING ON BUDGET AT THAT POINT. SO MARCH THROUGH MAY, SO IT IS A QUICK TURN AROUND FOR EVERYTHING WE'RE DOING. SO KNOW THAT THAT'S —— THERE WILL BE A LOT OF MOVING PARTS AND I THINK MY SUGGESTION IS WE FOCUS ON THE TOP 7 IN THE OVERALL 7. I CAN TELL YOU HOW IT CAME OUT FROM A TALLY STANDPOINT. THE TOP RATED —— THERE'S A TIE FOR THE TOP —— FOR NUMBER ONE PRIORITY AND THAT IS AMATEUR SPORTS. AND GUIDING DEVELOPMENT. AND SO THOSE ARE THE TOP PRIORITIES THERE. AFTER THAT COMES OUTDOOR ADVENTURE. THEN TOURISM PROMOTION. LONG—TERM VISIONING. BRANDING. AND THEN ARTS AND CULTURE. THAT IS YOU ALL NOT TALKING TO ONE ANOTHER. NOT —— I MEAN JUST HAVING THE STRATEGIC PLAN AND PUTTING YOUR PRIORITIES DOWN ON PAPER AND SENDING IT TO US. WE LITERALLY ADDED THE NUMBERS UP AND THE LOWEST ONE IS THE FIRST. SO THERE WAS NO SCIENTIFIC FORMULA. IT'S JUST BASIC MATH. SO, I DON'T KNOW. WHAT DO Y'ALL THINK ABOUT HOW THAT TURNED OUT? >> I GUESS WE ALL SORT OF AGREED THAT WE HAVE NO ARTS AND CULTURE. [01:15:05] WE PUT THAT LAST. I THINK IT SORT OF GOES ALONG WITH THINKING I HAD WHICH WAS LET'S GO WITH WHAT WE ALREADY HAVE IN TERMS OF LET'S PUT THAT OUT THERE WITH AMATEUR SPORTS AND OUTDOOR ACTIVITIS AND OUTDOOR ADVENTURE WE HAD WITH WHERE WE ALREADY HAVE AND CERTAINLY I THINK GUIDING COMMERCIAL DEVELOPMENT IS IMPORTANT BECAUSE WE NEED TO BRING SOME OF THOSE FOLKS ALONG WITH US TO BE SUCCESSFUL IN TERMS OF PUBLIC AND PRIVATE PARTNERSHIP WHETHERS IT IS INDOOR, MULTI—USE EVENT AND REGULAR FUNCTIONING. WHETHER IT CHICKEN AND PICKLE AND THOSE PEOPLE ARE GOING TO BE IMPORTANT AND WE NEED TO KEEP THAT IN MIND. AND CERTAINLY PROMOTIONAL. WE NEED PROMOTIONAL AS WE GO ALONG AND HOW TO HAVE MORE PEOPLE ATTEND THESE EVENTS AND THOSE SORTS OF THINGS AND THE LONG—TERM VISIONING THAT THE PLAN PROMOTES IS LONG TERM. A LOT OF THE LONG—TERM THINGS ARE BIG THINGS AND TAKE A LOT OF MONEY AND COORDINATION AND CERTAINLY CAN SPEND A LITTLE TIME ON IT, BUT THOSE THINGS THAT WILL GET US WHERE WE NEED TO GO EARLY, HAVE BEEN VOTED ON EARLY. AND THEN THE BRANDING. I KNOW HOW IMPORTANT BRANDING IS AND AT THE SAME TIME WE'RE IN THE MIDDLE OF THIS AND I HATE TO TAKE A TIME OUT AND DO A LITTLE RFD AND SOMEONE COME DOWN AND CHARGE A LOT OF MONEY AND THOSE ARE MY THOUGHTS. ANY OTHER THOUGHTS ON THAT? YOU MENTIONED? >> SO IN —— NOT IN THE OVERALL STRATEGIC PLAN IN THOSE 7 THAT I MENTIONED, BUT IN THE INDIVIDUAL CATEGORIES FOR ARTS AND CULTURE AND THE 15 THAT WERE WITH THAT AND WE DIDN'T PUT TOGETHER THE LONG—TERM YET. >> ALL RIGHT. AND WILL WE GET A REVISED ORDER? >> SO WHAT OUR PLAN IS IS THAT IN THE COMING YEARS WE WILL GIVE YOU A BUSINESS PLAN AND ADDITIONAL, LIKE FUTURE TIMELINE THAT WILL LAY IT OUT. MAYBE NOT EVERY SINGLE ONE, BUT, LIKE YOU SAID, GROUP SOME THINGS TOGETHER. BECAUSE THERE ARE SOME SIMILAR TASKS. THERE ARE SOME THINGS THAT HAPPEN SIMULTANEOUSLY. I KNOW CONNOR AND I WERE TALKING AND IT'S ALMOST LIKE FROM THE PRODUCT SIDE, THE AMATEUR SPORTS, THE OUTDOORS AND NATURE AND ARTS AND CULTURE ARE ALL PRODUCT DRIVEN AND WILL HAPPEN SIMULTANEOUSLY REGARDLESS WHAT HAPPENED WITH TOURISM, PROMOTION AND BRANDING. WE'VE GOT TO DEVELOP OUR PRODUCT. AND SO EVERYTHING —— ALL 7 OF THESE ITEMS ARE GOING TO BE ADVANCED, IT'S JUST A MATTER OF OUR FOCUS. THROUGHOUT THE YEAR. IF THAT MAKES ANY SENSE. >> I KNOW GOING THROUGH A LOT OF THESE, IT'S LIKE YOU KEEP GETTING HUNG UP ON WHERE WOULD THIS HAPPEN. WE DON'T HAVE A FACILITY AND IT'S LIKE, IT BRINGS BACK THAT IF YOU BUILD IT, THEY WILL COME. >> NICE. >> BUT WE'LL NEVER KNOW IF WE DON'T. >> WELL, AND THAT'S TRUE. BUT WE ALSO DON'T EVEN HAVE ANY PLACE TO BUILD IT. SO THERE ARE SO MANY THINGS. IT WAS LIKE YOU KNOW FINALIZE THE SITE AND GET THE PLANS AND DO THIS AND BUILD THAT AND IT'S LIKE WELL, WAIT A MINUTE! CERTAIN THINGS CAN'T HAPPEN UNLESS YOU HAVE OTHER THINGS AND AT THIS POINT IN TIME THOSE THINGS I PUT TO THE BACK OF THE EACH INDIVIDUAL LIST. I TOOK THOSE ELEMENTS AND PUSHED THEM DOWN BECAUSE I THOUGHT WE HAVE SOMETHING WORKING ALREADY AND THOSE ARE REALLY LONG—TERM THING WHICH IS ARE IF WE WORK WITH GUIDING COMMERCIAL DEVELOPMENT, MAYBE WE CAN FOSTER SOMETHING. YOU NEVER KNOW, BUT AT THE SAME TIME, UNLESS WE HAVE A PRIVATE UNIT SOURCE, IT MAKES IT VERY DIFFICULT FOR US TO SAY WE'RE GOING TO BUILD A 20 MILLION—25 MILLION DOLLAR FACILITY IF WE DON'T KNOW WHERE THAT FUNDING IS COMING FROM. I ALWAYS SAID THEY SHOULD JUST GIVE YOU A COUPLE MILLION AND LET YOU WORK IT OFF. >> RIGHT! ANYTHING ELSE? RANDY? YOU HAVE SOME THOUGHTS? [01:20:02] >> I LOOKED AT THIS TOTALLY DIFFERENTLY THAN EVERYONE ELSE. >> GOOD. >> FOR THE COUNTER PARTS GOING THROUGH VISIONING AND GOING THROUGH BRANDING. I PUT BRANDING FIRST. AND THE REASON IS VISIONING CAN'T BE DONE UNLESS BRANDING IS DONE. AND THEN I LOOKED FROM THERE AND I SAID OKAY. WHAT IS LOW HANGING FRUIT. BECAUSE IT'S BETTER TO START GETTING SOMETHING DONE AND LOOK AT WHAT WE'RE REALLY MISSING AND I THOUGHT THE ARTS AND CULTURE WOULD BE THE THIRD FOR ME. AND EVERYTHING ELSE JUST FELL INTO PLACE. BUT I FELT KNOWING WHAT WE WENT THROUGH WITH VISIONING AND BRANDING. THAT IS THE LONG HAUL. OUR BRAND SUGGEST COMPLETEMENT WE'RE GOING TO BE BRIEF IN HERE AND THEN TIE RIGHT IN THE TO THE VISIONING AND VISIONING ROLL UP ALSO. THAT'S HOW I UNDERSTAND IT. >> ANYBODY ELSE? ANY OTHER THOUGHTS? YEAH, MY QUESTION ON THE BRANDING WAS WHAT ARE WE BRANDING? >> RIGHT. AND I THINK THAT THAT'S —— >> RIGHT. DO WE COME UP WITH A BRAND AND PULL THAT BRAND OR DO WE DEVELOP THE PROGRAM AND THEN THE BRAND SORT OF COMES BECAUSE OF IT? I DON'T KNOW THE ANSWER TO THAT. I'M JUST ASKING THAT QUESTION. >> AND THAT'S THE UNIQUE SITUATION WE'RE IN AND IT IS THE CHICKEN OR THE EGG. IT REALLY IS. THERE IS NO RIGHT OR WRONG WAY. DESTINATIONS HAVE DONE IT BOTH WAYS. I THINK WE JUST HAVE TO DETERMINE WHICH WAY WE WANT TO DO IT. >> I GUESS WHEN I WAS LOOKING AT BRANDING, ONE OF THE THINGS HE BROUGHT UP HE SAID ARE THE COUNTY IMPLEMENTS AND IT REALLY DOESN'T HAVE WHAT IT NEEDS. AND TO ME THAT THERE NEEDS TO BE FIXED FIRST JUST TO GET IT OUT THERE BECAUSE DON'T SEAL THAT —— >> THE SKYLINE THOUGHT WAS NON—DESCRIPT IN TERMS OF DESCRIBING US. >> THAT SHOULD ROLL OVER TO THE WEBSITE ALSO IS THE WEBSITE, THE COUNTY WEBSITE WHERE WE HAVE. WHAT WOULD HAPPEN? >> HE DIDN'T SAY THAT THE THIRD IN TERMS OF THAT SKYLINE IT'S A PROBLEM AND THE SLUG LINE. >> THOSE ARE SIMPLE CHANGES THAT WE CAN MAKE IN THE INTERIM AND I LOOK AT THIS PROCESS AND THIS STRATEGIC PLAN IS ALMOST LIKE BABY STEPS AND THAT'S A BEB STEP WE CAN TAKE YEAR ONE THIS FISCAL YEAR AND, AND MARK THAT AS ONE STEP TAKEN UNTIL WE DO DECIDE WHO WE ARE AND WHO WE WANT TO BE. >> I THINK HE MENTIONED ONE OF THE LOCATIONS, THE SPORTS CAPITOL OF THE SOUTHEAST AND THAT WOULD BE A BIG COMMITMENT ON OUR PART WITHOUT HAVING IT THERE AND THAT IS WHY I WAS REALLY UNDECIDED ABOUT THE BRANDING OUT HERE AND SAY YOU CAN HAVE IT YOUR WAY. WE DON'T KNOW WHAT OUR BRAND IS GOING TO BE. >> WE DON'T KNOW WHAT WE'RE GOOD AT YET. >> AND WOULDN'T HAVE A PROBLEM IF SOMEONE TRY TOD TELL US. >> IT'S FUNNY BECAUSE I PUT BRANDING, TOO. YOU HAVE TO HAVE IT. YOU DON'T HAVE TO SAY EXACTLY WHAT WE'RE GOOD AT, BUT AT LEAST NEED TO GET WHAT WE GOT AND BELIEVE IN WHAT WE HAVE. AND WE ALL BELIEVE IN WHAT WE HAVE OR WOULDN'T BE HERE. SO LET'S GET SOME OF THE OTHER THINGS RIGHT. THAT'S STEP ONE. BECAUSE HOW DO YOU GO OUT AND GET ANY DEVELOPMENT WHICH WAS UP THERE WITH ME AND BRING IN SOME OF THESE BIG GUYS IF YOU DON'T. HOW DO YOU SELL SOMEBODY WITHOUT HAVING YOUR DUCKS IN A ROW? SO I'M WITH HIM ON THE BRANDING AND TEND TO LEAN TOWARDS THE DEVELOPMENT OF AMATEUR SPORTS A LITTLE BIT HONESTLY. SCARES ME A LITTLE BIT. I LOVE IT! I THINK IT IS FABULOUS BUT THERE ARE A LOT OF PEOPLE DOING IT. IT'S EXPENSIVE TO GET IN THE GAME BUT I DON'T KNOW. LIKE YOU SAID IT IS, BUT I'M WITH RANDY ON THE BRANDING PART OF IT. >> ANYBODY ELSE? >> I LOOKED AT BRANDING AND SAID THAT'S SOMETHING WE DEVELOP AS WE DECIDE WHAT WE'RE GOING TO DO AND PUT MYSELF IN THE PLACE OF THE OUT OF STATE [01:25:03] TOURIST AND SAID WHAT WILL GET ME TO CLAY? THE EASIER THINGS ARE THE AMATEUR SPORTS AND OUTDOOR ADVENTURE WE STARTED AND WE DEVELOP THE BRANDING AS WE GO THROUGH IT. >> YEAH, I THINK THAT IS —— THAT'S WHAT I'M HEARING AND I THINK EVERYBODY UNDERSTANDS AND ANY OF US IN BUSINESS THAT MARKET THEIR OWN HOMES AND THE VACATION MARKET RENTAL AND REALIZE YOU HAVE TO HAVE A BRAND BECAUSE THAT IS USUALLY WHAT YOU SELL AND UNFORTUNATELY WE DON'T REALLY HAVE ANYTHING TO HANG OUR HAT ON AS A BRAND AND YOUTH SPORTS IS WHERE WE'RE GOING WITH THE REGIONAL SPORTS AND WE'LL SPEND UPWARDS OF 7 MILLION DOLLARS AND THE BIG INVESTMENT BY THE COUNTY AND THAT IS ON THE BOOKS AND IT'S COMING. THE GUN RANGE COULD BE LINKED UNDER THOSE ATHLETIC KIND OF THINGS AND SO WE'RE HEADED IN THAT DIRECTION, BUT I DON'T KNOW WHETHER WE WANT TO HANG OUR HAT AND BE THAT OR NOT. ALAN, YOU'RE STILL HERE. GIVE US A THOUGHT IN TERMS OF WHAT YOUR THOUGHT IS ON BRANDING AND YOU'VE BEEN BRANDING A LOT IN ATHLETICS. >> I THINK WHAT NEIL SAID IS MY TAKE ON THIS AND IT IS PEOPLE FROM TRAVELING IN, I THINK A BRAND MAY NOT BE THE THING THAT DRAWS THEM IN. IT IS YOUR FACILITY AND THE HOTEL AND IT'S THE EXPERIENCE AND ALL THAT KIND OF STUFF. I THINK WHEN PEOPLE GET HERE TO CLAY COUNTY THEY HAVE A PHENOMENAL EXPERIENCE AND SO, YOU KNOW, THE MORE PEOPLE THAT WE CAN BRING HERE AND I KNOW WE WORKED WITH KIMBERLY AND CONNOR HERE AND THE EVENTS WE BRING HERE AND THE PEOPLE THIS IS A BEAUTIFUL PIECE OF FLORIDA WE'VE NEVER BEEN TO. THEY MAY OR MAY COME BACK. IT WAS THE EXPERIENCE THAT THEY GOT. SO I CAN TELL YOU WHERE WE'RE LOCATED, IT'S EASY ACCESS TO THE JACKSONVILLE AIRPORT. EASY DRIVE MARKETS FROM SOUTH FLORIDA AND EASY DRIVE MARKETS FROM SAVANNAH AND EVEN EASY FROM ATLANTA AND THAT WITH SPORTS PATROL AND GOING BACK TO THAT DEFINITION OF SPORT AND ANYTHING PEOPLE COMPETE IN NO MATTER WHAT IT IS AND SO WE'RE OUT THERE ACTIVELY, I THINK SPORTS TOURISM IS A VERY BROAD BASED TERM RIGHT NOW FOR US BECAUSE WE HAVE TO BE SO CREATIVE IN THAT SPACE. I THINK BRANDING IS IMPORTANT. YOU HAVE TO ESTABLISH YOUR BRAND AND WHEN WE STARTED ADVENTURES WE HAD TO ESTABLISH THAT BRAND OF THAT BUT NOW IT IS CAN YOU DELIVER ON WHAT YOUR PROMISES ARE? SOMETIMES AND THAT IS ALL ABOUT THE EXPERIENCE AND MOVEMENT YOU'LL GET. >> GOOD. THANKS. >> AND I THINK THAT IS THE KEY POINT, TOO. IS THAT THE BRAND IS NOT JUST THE LOGO. IT IS THE ENTIRE EXPERIENCE. FROM THE TIME THEY THINK ABOUT COMING TO VISIT TO THE TIME THAT THEY'RE HERE AND THE MEMORIES THAT THEY MAKE WHILE THEY'RE HERE AND TAKE WITH THEM. ALL OF THAT IS PART OF THE BRAND AND I THINK THERE ARE SOME PEOPLE THAT JUST LOOK AT THE LOGO AND THINK IT IS BRANDING BUT SO MUCH MORE. >> LARRY, DO YOU WANT TO WEIGH IN? YOU'RE THE ADVERTISING AND MARKETING GUY. YOU'VE DONE A FEW BRANDING THINGS I'M PRETTY SURE IN YOUR LIFETIME. >> ME, I READ THROUGH THIS. IT IS WELL DONE. I SHARED WITH THE STAFF. I DIDN'T REALLY HAVE AN OPPORTUNITY TO PARTICIPATE IN ITS DEVELOPMENT SO I WOULD HAVE LIKE TOD HAVE HAD A BETTER OPPORTUNITY TO DO THAT. FOR EXAMPLE WE DID MARION COUNTY'S LOGO. AND THE FELLOW STORY IS WE DEVELOPED 2 LOGOS. A LOGO AND COMPLETE BRAND IDENTITY FOR THE VISION OF MARION COUNTY AND THEN WE DID ONE THAT REFLECTED THE HISTORIC NATURE OF MARION COUNTY AND WE REALLY LIKED THE VISION FOR WHERE MARION COUNTY WAS HEADED AND WE PUT IT OUT FOR RESEARCH AND THE ONE THAT REFLECTED THE HISTORY AND THE ONE THAT LOOKS LIKE THE HORSE, IT SCORED 98% POSITIVE AND ORIGINAL. ONLY 2% NEGATIVE. IT'S THE HIGHEST RANKED LOGO IN PRODUCTIVITY FOR THE DESTINATION AT THE TIME. I THINK A BRAND LOGO AND IDENTITY IS PART OF HAS TO TELL THE STORY OF WHO YOU ARE BUT IT HAS TO BE REFLECTIVE AND YOU'RE GOING TO EVOLVE. LIKE RIGHT NOW YOUR BRAND AS [01:30:02] YOU START TO GO INTO SPORTS. EVERY STRATEGIC PLAN I READ AND I'VE READ 20, 30, 40 OF THEM. THEY ALL SAY SPORTS MARKETING RIGHT NOW AND EVERYONE IS GETTING TO IT AND THAT'S WHERE THE DOLLARS ARE GOING AND YOU HAVE TO BE ABLE TO COMPETE IN IT AND I'D LOVE TO SEE US WORK ON A SPORTS WEBSITE FOR YOU. WE HAVE DUE ORLANDO NORTH AND WE HAVE CLAY ORLANDO NORTH AND IT MAKES IT MUCH EASY ARE FOR THEM TO GO AND SAY THIS IS OUR SPORTS TOURISM WEBSITE AND WE CAN HYPER LINK THEM TOGETHER AND CROSS LINK FOR ADDITIONAL ATIVITIS AND MAKE THEM COMPLIMENT ONE ANOTHER AND ONCE YOU'RE BUILDING TWO SITES, OH, MY GOSH, WE'RE BUILDING TWO SITES! NO, YOU'RE REALLY BUILDING WIRE FRAME FOR ONE AND THEN SKINING IT. I THINK THERE IS A LOT THAT COULD BE DONE THERE. SO RIGHT NOW THAT IS WHAT YOU ARE. YOU ARE OUTDOOR. WE OWN ACTUALLY ECOTOURISM FLORIDA.COM VISIT FLORIDA ABANDONED THAT SECTION FOR SMALL MARKETS AND WE LAUNCHED IT SEVERAL YEARS AGO AND IT GETS A LOT OF ATTENTION. WE HAVE ADVENTURES AND SWITCHED IT THIS WEEK FOR THE FEATURE DESTINATION. I THINK ECO—TOURISM IS STRONG FOR YOU AND OUTDOOR ACTIVITIES. IT WILL BE TOUGH TO COMPETE FOR THE SPORTS MARKET AND SURE YOU RUN INTO IT. YOU'LL GET NICHE SPORTS MARKET AND YOU'RE DOING VERY WELL IN NICHE. IT'S TOUGH. DISNEY IS REALLY CLOSE AND I WAS ON THE LAUNCH TEAM FOR DISNEY WIDE WORLD OF SPORTS. OUR JOB IN DEVELOPING THAT SPORTS COMPLEX WAS JUST TO FILL. THAT WAS IT. AT THE TIME OF THE TEAM WE DID IT JUST TO FILL SEATS. AND IT'S TOUGH TO COMPETE WITH SUCH A WORLDCLASS FACILITY SO CLOSE AND YOU HAVE BOOMBA AND EVERYTHING SIMILAR. IT'S A BIG COMPLEX, TOO. YOU DON'T CURRENTLY HAVE A BIG INDOOR FACILITY. THE BIGGEST COMPLEXYOU HAVE ONLY HAS 7 FIELDS. IT'S A LITTLE TOUGH, BUT I THINK YOU CAN GROW INTEREST IT AND I WOULD LOVE TO BE THERE TO HELP YOU MATURE INTO IT AND YOU HAVE TO REFLECT ON WHO YOU ARE AND REFLECT ON THAT VISION. I LOOK AT THE 7 THINGS YOU'RE LOOKING TO DO, MAYBE 8. FOR ME THEY'RE A DECK OF CARDS AND ALL FALL IN THERE TOGETHER AND HAVE TO BE ABLE TO TAKE ON THEM ALL AT ONE TIME. >> GREAT. SORRY. >> THAT'S GREAT. VERY NICE. THANK YOU. APPRECIATE BOTH YOU AND ALAN STEPPING UP UNANNOUNCED AS THE CHAIR INSTEAD OF FALLING INTO THE SAFETY OF YOUR SEAT THERE IN THE AUDIENCE AND BRINGING IT UP HERE. DOES THAT HELP? MARION AND WHAT THE TWO GENTLEMAN HAD TO SAY? SO WE'LL LEAVE IT UP TO YOU, KIMBERLY, TO COME UP WITH SOMETHING FOR THE JANUARY MEETING. IS THAT WHAT THE IDEA IS? UNTIL WE CAN REVIEW THAT? REVIEW THAT AND MAKE SOME TWEAKS AS NEEDED THERE AND CONSIDER HOW WE'LL INCORPORATE THE BRANDING AND VISIONING? OKAY. ALL RIGHT. WE GOT ANYTHING ELSE UNDER THAT? STRATEGIC PLAN? NO. >> I CAN GIVE YOU A SNAPSHOT. >> WE GOT A COUPLE OF MINUTES SO LET'S GO AHEAD AND DO THAT. WITH AMATEUR SPORTS. I'M JUST GOING TO GIVE LIKE THE TOP 3. FOR EACH SECTION. IT LOOKS LIKE MARKETING AND SALES EFFORTS OF THE REGIONAL PARK IS FIRST. AND THEN IT GOES TO EVALUATE THE LONG—TERM APPROACH TO THE MARKETING AND SALES EFFORT AND WORKING WITH JACKSONVILLE ON TARGETING —— ACTUALLY THERE'S A TIE. WORKING WITH VISIT JACKSONVILLE ON TARGETING GROUPS AND CREATING THE REGE 81AL PARK ENHANCEMENT PLAN. AND THEN FOR OUTDOOR ADVENTURES WE'VE GOT ——SCOURING THE NUMBERS HERE. IT LOOKS OVERWHELMINGLY IT ESTABLISH THE TOURISM WAYS IN REVIEW OF THE PARKS MASTER PLAN AND WHICH WILL BEGIN SOON AND THAT SHOULD GO OUT SOON AND [01:35:10] THEN RIGHT BEHIND IT IS PRIORITIZING GLAMPING AND ADVENTURE AND CAMPING. AND THOSE GO HAND IN HAND. THEN THIRD IT LOOKS LIKE —— IT LOOKS LIKE IT'S GOING TO BE PRIORITIZED TOURISM INVESTMENT ALONG TRAIL DEVELOPMENTS. AND RIGHT BEHIND THAT IS IDENTIFY FUTURE FAMILY ADVENTURE DESTINATION. SO —— AND ON THE ARTS AND CULTURE SIDE. IT IS EVALUATE FIRST AND THEN RIGHT BEHIND IT IS EVALUATING DUVAL, ST. JOHNS AND OTHER APPROACHES TO THE ART COUNCILS AND THEN LEVERAGING —— LEVERAGE, PROMOTE AND SUPPORT FAIR GROUNDS AND CONTINENTAL ARE THE TOP 3 THERE. AND THEN FOR GUIDING DEVELOPMENT, YOU HAVE —— DEVELOPING —— DEVELOP A COMMUNICATIONS APPROACH TARGETING PRIVATE DEVELOPERS THAT HIGHLIGHT THE COUNTY'S DESIRE FOR UNIQUE RESTAURANTS AND DISTILLERIES AND VACATION—BASED ENTERTAINMENT. AND ESTABLISH A TOURISM DEVELOPMENT AND DETECTION COMMITTEE IS NEXT AND THEN AFTER THAT IS CONSIDER ADVANCING THE WALNUT STREET PLAN WITH THE EYE TOWARDS THE INDUSTRY FOR THE ACTIVATION AND FINALIZING A SET OF INCENTIVES OR TOOL BOX TO HELP ATTRACT OTHER DISTILLERIES. SO, I MEAN, THOSE ALL KIND OF GO HAND IN HAND WHICH IS GOOD. FROM A TOURISM PROMOTION STANDPOINT, THE FIRST THING IS BUILD TOWARDS A NEW IDENTITY. THEN ENHANCE THE NEW IDENTITY AND OPTIMIZE THE EXISTING MARKETING. EXCUSE ME. AND THEN ON THE BRANDING SIDE, WE'VE GOT ISSUE THE RFP FOR THE BRAND CONSULTANT IS FIRST AND THEN, UM, THEN IT'S UPDATE THE TAG LINE AND MESSAGE TO REFLECT FUTURE DIRECTION. AND DEVELOP LOGO COLOR THEMES AND PRIORITIZE CONSISTENT MESSAGING. >> OKAY. >> AND I FORGOT TO ASK ABOUT THE TOMORROWS. >> AND SPOTTED TO BRING THAT? OKAY. WE'LL LOOK AT THAT IN JANUARY AND SEE WHAT WE COME UP WITH AND USE THAT AS A DISCUSSION STARTER AND TWEAK IT FROM THERE. GOOD! ALL RIGHT. [10.  Visitor Center Update] OKAY. SO UNDER OLD BUSINESS. I THINK WE'VE TOUCHED ON THE VISITOR CENTER UPDATE. >> NOTHING FURTHER ON THAT. >> NOT YET. >> WE'LL SEND YOU ALL PICTURES THOUGH. AND WHEN THEY'RE UP AND RUNNING SO YOU CAN GO TO THE MUNICIPALITIS AND GO SEE THE VISITORS. [11.  Upcoming Events Update] >> AND THE UP AND COMING EVENTS UPDATE. CONNOR? >> THERE ARE A TON OF EVENTS HAPPENING NOW UNTIL THE BEGINNING OF THE YEAR. [01:40:03] I THINK JUST DECEMBER ALONE LIKE 2 WEEKENDS WE HAVE EVENTS AND FOR THIS WEEKEND SPECIFICALLY THERE ARE 5 OR 6. THERE'S THE FOOD TRUCK FRIDAY. THERE'S A TON OF VETERAN EVENTS HAPPENING. THERE IS ONE IN ORANGE PARK. GREEN COVE. KEYSTONE HEIGHTS. AND THEN THIS SATURDAY THERE IS CRAWLING FOR THE FALLEN AND ALSO THE MOOSE HAVEN CHILI COOK OFF WITH SPECIAL GUEST ROSS CHESTAIN AND THE LIST GOES ON AND ON AND THE BUSY EVENT SEASON NOW AND USUALLY IN SPRING FOR GOLF SEASON BECAUSE THE WEATHER IS REALLY NICE. CONNOR WAS TALKING ABOUT ALL THESE HOLIDAY EVENTS AND HOW THERE ARE TON EVENTS HAPPENING ON THE SAME WEEKEND. I DO WANT TO HIGHLIGHT THEM SIMPLY BECAUSE THE KEYSTONE HEIGHT REPORTS 80TH ANNIVERSARY WILL TAKE PLACE DURING THE DAY. THE GREATCOAT SCREAMS MY TIME CHRISTMAS PARADE WILL HAPPEN DURING THAT DATE AS WELL. THERE'S A LOT GOING ON. THE NEXT WEEKEND WE HAVE ORANGE PARKS HOMETOWN HOLIDAYS AS WELL AS THE MIDDLEBURG CHRISTMAS PARADE. ON FOR THE HOLIDAYS AND END OF THE YEAR. THOSE THINGS ARE GOING ON. ALSO, DON'T FORGET TO SHOP SMALL SATURDAY. THE SATURDAY AFTER THANKSGIVING AND THERE IS LOTS OF INDIVIDUAL INITIATIVES GOING ON THAT WE PARE TRYING TO CORRUPT AS WELL. >> AS ALWAYS IF THERE'S SOMETHING THAT COMES UP THAT YOU HAVE QUESTIONS MAKE AS A GR ANSWER QUESTIONS ABOUT THAT AS WELL. ANYTHING ELSE? ANYTHING NEW ANYONE ELSE WANTS TO POINT OUT? >> LAST YEAR I WENT TO THE BRAWL FOR THE FALLEN. THAT WAS AMAZING. THEY HAVE SOME TRICKED OUT SHAPES OUT THERE. IT WAS COOL JUST TO GO LOOK AT ALL OF THE JEEPS. IT AND ALL STUFF THERE. >> RANDY, WHAT TIME IS YOUR TOWN VISIONING? DO YOU GUYS HAVE ANYTHING THAT YOU TALKED ABOUT WERE INCLUDED IN TERMS OF ANY KIND OF TOURISM THAT WE COULD MAYBE INCLUDE? KIMBERLY HAS BEEN IN TOUCH WITH THEM BEFORE. I REALLY HAVEN'T TALKED ITSELF IS A BIG TOPIC TAKEN A LOT OF FOCUS. WALK ABILITY IS REAL BIG. BIKE TRAILS WHICH WE'VE KIND OF PUT THROUGH THE PROCESS YOU WILL BE ABLE TO BIKE THE ENTIRE TOWN. I GET FROM ONE END TO THE OTHER. WATER ACCESSIBILITY WHICH, THAT'S WHERE BRADLEY PARK COMES INTO PLAY. >> THAT'S OKAY. I DON'T WANT TO PUT YOU ON THE SPOT. >> IT'S BEEN A YEAR. >> THOSE ARE GOOD ITEMS AND I WAS CURIOUS IF THERE WAS ANYTHING WE COULD INCLUDE AS PART OF WHAT WE ARE DOING. OBVIOUSLY WANT TO INCORPORATE THE MUNICIPALITIES AS KIMBERLY SAID WE DO. >> ALL OF THE VISIONING INFORMATION FROM THE TOWN OF ORANGE PARK AND ALL OF THE CITY OF GREENE COVE SPRINGS MASTER PLANNING ALL OF THAT WAS PROVIDED TO CSL. EXCELLENT. >> ANYTHING ELSE FROM ANYBODY? OUR NEXT MEETING IS SCHEDULED FOR JANUARY 4 IN THIS VERY ROOM AT 3:30. I WISH EVERYONE A HAPPY NEW YEAR AND HAPPY HOLIDAYS AS WE GO YEAH? >>>.[INAUDIBLE] >> THAT'S A CONSTRUCTION. >> [01:45:06] WE WILL GET BACK TO YOU. >> ALL RIGHT, STAY TUNED. THEY ARE DOING SOME WORK HERE. IT'S A START SOMEWHERE AFTER CHRISTMAS AND CONTINUE THROUGH THE FIRST PART OF JANUARY. CHAI A BOARD OF COUNTY COMMISSIONERS. I'D LIKE TO TAKE A MOMENT TO REMARK OF HOW FAR WE'VE COME FOR TOURISM ON THE FIRST DAY I WALKED IN IN 2016. AS I SAID IT WAS ONLY KIMBERLY. SHE CAME OVER FROM JACKSONVILLE TRYING TO SHOW US HOW TO JUMPSTART OUR TOURISM IN CLAY COUNTY. THINK WE'VE DONE THAT AND WE ARE WELL ALONG IN THESE THINGS. NOT ONLY, CHRIS CONNOR HAS COME ON AND SHE HAS DONE A FANTASTIC JOB. I WANT TO THANK YOU FOLKS TO GIVING YOUR TIME TO THE COUNTY IN VOLUNTEERING TO SERVE ON THIS BOARD. WE VALUE EVERYONE'S THOUGHTS AND EXPERIENCES. THAT IS WHY YOUR ARE HERE. DON'T EVER BE AFRAID OF SPEAKING UP AND THROWING STUFF OUT. THAT'S HOW WE ALL LEARN. YOU BRING POSITIVE ENERGY TO THE PROCESS AND ENTHUSIASM AND THAT'S ALWAYS GOOD. EVEN YOUR PREDECESSORS WHO WERE WITH US AND HAVE LEFT FOR WHATEVER REASON THE BOARD SINCE I HAVE BEEN ON IT. WE LOOK FORWARD TO THE COMING YEAR, NOVEMBER 22 OUR BOARD WILL PICK YOU LEADERSHIP CHAIRMAN AND VICE CHAIR. AND THEY GET THE OPPORTUNITY, AND THEIR DISCRETION TO APPOINT PEOPLE IN DIFFERENT COMMITTEES. HOPEFULLY I WILL MAKE IT BACK. IF I DON'T, THANK YOU VERY MUCH. WE APPRECIATE YOUR THOUGHTS AND HAVING YOU WITH US AND LOOK FORWARD TO GROWING MORE OF THAT TOURISM EFFORT IN CLAY COUNTY. * This transcript was compiled from uncorrected Closed Captioning.