Aug 08, 2022 Tourist Development Council

[Call to Order]

[00:00:06]

>>> GOOD AFTERNOON. WELCOME TO THE TOURIST DEVELOPMENT COUNCIL MEETING. THIS IS AUGUST 8TH, 2022.

A VERY BUSY MEETING TODAY SO LET'S GET RIGHT INTO IT IF WE CAN. WE WILL START ON THIS END.

IF YOU WOULD INTRODUCE YOURSELF, SIR AND THEN WE WILL MOVE THIS

WAY. >> KEVIN.

>> GI TEE -- TEESAN. >> KELLEY.

>> DEBBIE BEALE. >> BRIAN KNIGHT, CITIZEN.

>> AND THIS IS MIKE CELLA. THANK YOU FOR BEING WITH US TODAY. THIS IS THE MEETING IN WHICH WE HAND OUT GRANTS TO LOCAL EVENTS. WE HAVE A BUSY DAY UH -- AHEAD AS WELL AS THREE PRESENTATIONS. WE WILL ASK FOR PUBLIC COMMENT.

ANYBODY IN THE AUDIENCE INTERESTED IN MAKING A COMMENT? WE WILL OPEN THE PUBLIC COMMENT SECTION OF THE MEETING.

[1.  EVOK Quarterly Report]

>> HI, HELLO. >> HELLO, CHERYL.

THIS IS MIKE CELLA, CHAIRMAN OF THE TOURIST DEVELOPMENT COUNCIL

AND THE REST OF THE BOARD. >> THANK YOU FOR HAVING ME.

>> THANK YOU FOR MAKING TIME TO BE WITH US TODAY AND WHY DON'T WE TURN THE FLOOR OVER TO YOU AND HAVE YOU DO SOME OF YOUR

REPORT? >> OKAY.

VERY GOOD. CAN YOU ALL SEE MY SCREEN? WHOOPS. WHERE DID IT GO?

>> WE'RE WORKING ON IT. >> CAN YOU SEE THE REPORTING OR

NO? >> NOT YET.

>> HOW ABOUT NOW? >> WE SEE A COMPUTER SCREEN AND NOW WE SEE IT. OKAY.

>> VERY GOOD. THANK YOU AGAIN FOR HAVING ME.

MY NAME IS CHERYL PARKER AND I AM THE VP OF CLIENT SERVICES AT EVOK. I AM STEPPING IN WHERE ALLEY PWROPB STAOEPB -- ALLY BRONSTEIN LEFT OFF.

SHE IS NOW WORKING FOR A CHICAGO AD AGENCY NOW.

I APPRECIATE THE OPPORTUNITY TO SHARE SOME REPORTING WITH YOU TODAY AND WE WILL ANSWER ANY QUESTIONS YOU MIGHT HAVE.

IF I DON'T HAVE THE ANSWERS FOR THEM, I WILL DEFINITELY GET THEM FOR YOU. TODAY I WILL BE COVERING THE HIGHLIGHTS FROM JUNE WITH RECOMMENDATIONS FOR CLAY COUNTY.

AND THEN MOVING TO SOCIAL MEDIA AND OTT.

WE ARE CURRENTLY WORKING ON THE JULY REPORTING TODAY.

I'M SORRY I DIDN'T HAVE JULY AETS REPORTING, BUT I DID TAKE A PEEK AND THE PRELIMINARY NUMBERS, WE HAD INCREASED WEBSITE SESSIONS FROM JULY OVER JUNE AND JUNE WAS PRETTY GOOD.

THERE WILL BE MORE TO FOLLOW ON THAT.

REGARDING OUR SCO PERFORMANCE FOR JUNE, WE HAD TWO REFERRING DOMAINS WHICH ARE WEBSITES POINTING TO EXPLORE CLAY.COM AND WE HAD BACK LINKS. WE DID HAVE A DIP IN ORGANIC SESSIONS. IT WAS A PRETTY LARGE DECREASE FROM OVER MAY. WE LOOKED INTO IT AND IT WAS DUE TO THE SEARCH QUERIES FOR THE MARKET DAYS.

THEY DROVE A LOT OF ORGANIC TRAFFIC IN MAY FOR YOU GUYS.

AND BECAUSE THAT EVENT IS OVER, NOBODY ELSE IS LOOKING FOR IT ANYMORE. I DID WANT TO SHOW YOU THAT ADDED LANDS ON PAGE 4 HERE, YOU CAN SEE 2021 OVER 2022, AND YOU CAN SEE THE ACTIVITY FOR SESSIONS FOR THE MONTH OF JUNE WAS HIGHER THAN PREVIOUS YEAR, AND THEN ALSO HIGHER THAN MAY.

WE HAD THE -- THE SOURCES THAT BROUGHT THE MOST TRAFFIC TO THE WEBSITE WERE OUR GOOGLE CAMPAIGNS FOR OUR SEARCH AND DISPLAY CAMPAIGNS AND THEN SOME OTHER THINGS LIKE ORGANIC TRAFFIC. I ALSO SEE THAT 76.2% OF THE PEOPLE WHO ARE COMING TO YOUR WEBSITE ARE COMING FROM MOBILE TKAU -- DEVICES. IT IS IMPORTANT YOUR SITE IS MOBILE OPTIMIZED. MOVING ON FROM THAT -- AM I TALK TALKING TO FAST? IS EVERYTHING OKAY? OKAY, GOOD. TOTAL WEBSITE SESSIONS AS WE MENTIONED WERE UP 16.2% MONTH OVER MONTH FROM MAY TO JUNE WHICH IS THIS NUMBER RIGHT HERE. WE HAVE 41.4% YEAR OVER YEAR.

THIS WEBSITE IS PERFORMING WELL FOR YOU GUYS.

WE HAD A MONTH OVER MONTH INCREASE OF 19% AND PAGE VIEWS UP 2 TPOURBGS THUNDERSHOWER -- 24,118.

IN MAY THEY INCREASED 30%%. NEXT -- I AM TRYING TO BE BRIEF.

THE NEXT SLIDE I WANTED TO SHARE WITH YOU ARE THESE ARE THE TOP LANDING PAGES THAT BROUGHT TRAFFIC THAT PEOPLE WERE ON ON

[00:05:02]

FOR RIGHT NOW I AM GOING TO HIGHLIGHT THE PPC WHICH IS SEARCH. YOU CAN SEE THE FISHING CAMPAIGN WE SET UP BROUGHT IN THE MOST IMPRESSIONS WITH AN 11.5 STWO -- 11.52 CLICK THROUGH RATE WHICH IS VERY HIGH.

A GOOD CLICK THROUGH RATE FOR TRAVEL AND HOSPITALITY IN THE INDUSTRY IS ABOUT 4.68%. WHEN WE SEE OUR ADS ARE PERFORMING ABOVE THE 4.68%, WE KNOW THAT THE MESSAGING THAT WE ARE SHARING WITH YOUR AUDIENCE AND THE PEOPLE WE ARE TARGETING IS RESONATING AND THEY ARE INTERESTED AND THEY ARE CLICKING TO LEARN MORE. THE SECOND LARGEST PAGES OR SECTION OR CAMPAIGN WAS FOR THE EVENTS AND ACTIVITIES AT 3,434.

I WON'T READ THEM ALL TO YOU, BUT THAT WAS A VERY HIGH CLICK THROUGH AT 17.3 PER 3%. AND THEN DOWN IN THE BOTTOM RIGHT CORNER IS A SUMMARY OF TKWEUS -- DISPLAY CAMPAIGNS.

IT HAS BEEN FOR ALL CLIENTS AND IT IS JUST IN GENERAL.

USUALLY THE IMPRESSIONS ARE A LOT LARGER.

YOU CAN SEE WE HAD 30,000 IMPRESSIONS.

THE CLICK THROUGH RATE BECAUSE THERE ARE SO MANY MORE IMPRESSIONS IS LESS. BUT THERE WERE 885 PEOPLE THAT DID CLICK SRER -- VERSUS THE 2,236 CLICKS ON PPC.

WE LIKE A COMBINATION BETWEEN SEARCH AND DISPLAY TO COUNTERBALANCE THAT. AND THEN THIS LEFT HANDSOME REIS THE NUMBERS COMBINED. WE HAD A TOTAL OF 8,721 PEOPLE THAT CLICKED ON THE ADS THAT WE SERVED FOR THE MONTH OF JUNE.

AND THEN WHAT WAS SET UP AS CONVERSION CONVERSIONS AND 9 PEOPLE HAVE GONE ON THE SITE. THEY TOOK AN ADDITIONAL ACTION BESIDES CLICKING ON SOMETHING AND THEN WENT TO ANOTHER PAGE.

THEY FILLED OUT A FORM OR DOWN HROETED YOUR -- DOWNLOADED YOUR VISITOR GUIDE. ANY QUESTIONS ON THAT SO FAR?

>> NO. >> OKAY.

NEXT WE HAVE -- THESE ARE JUST THE SUMMARY OF THE KEY WORDS AND WHERE THE ADS ARE AND WHAT'S PERFORMING.

I DON'T NEED TO GET INTO ALL OF THAT UNLESS YOU HAVE SPECIFIC QUESTIONS. I THOUGHT I WOULD SWITCH OVER TO A SUMMARY FOR SOCIAL MEDIA. FOR THE MONTH OF JULY -- FOR THE MONTH OF JUNE THERE WERE AN INCREASE OF ADVERTISING -- ADVERTISERS ON SOCIAL MEDIA THIS PAST MONTH SO COSTS FOR IMPRESSIONS WENT UP AND IMPRESSIONS DECREASED.

SO THAT MEANS THE BUDGET DIDN'T GO AS FAR BECAUSE THERE WERE PEOPLE COMPETING FOR AD DOLLARS. OVERALL THE AVERAGE CLICK THROUGH RATE FOR SOCIAL MEDIA FOR TRAVEL AND HOSPITALITY IS AROUND 0.90%. OUR CLICK THROUGH RATE ON AVERAGE WAS 1.60%. OUR PROMOTED POST HAD 1,159 ENGAGEMENTS WITH THE MOST ON THE SELF-PLATTER POST.

PEOPLE RESONATED WITH THAT. AND THEN THE SECOND BEST ONE WAS FOR THE LEEANN RHYMES SHOW. WE HAD PEOPLE CLICK ON THOSE LINKS AND 169 ENGAGEMENTS. FOR WEBSITE TRAFFIC ADS, WE HAD THE FOODY INSTANT EXPERIENCE AD PERFORM THE BEST.

THEY HAD THE MOST LINK CLINKS FOR 1,107.

AND THAT'S FOLLOWED BY BRANDING AND 519 FOR EVENTS AND GOLF FOR 712. THE TOTAL OF OUR WEBSITE TRAFFIC ADS WERE 2,849 PEOPLE WHO CLICKED ON THE ADS FOR THAT.

NEXT WE HAVE, AND I'M ALMOST DONE, WE ALSO RAN FOUR SPONSORED CONTENT ADS AND RAN OTT. REAL QUICK FOR THE SPONSOR CONTENT ADS WE HAD 504 PEOPLE CLICK ON THE ADS WITH A CLICK THROUGH RATE OF 4.2% AND THE INDUSTRY AVERAGE IS .20% -- BETWEEN .20 AND .22. WE ALMOST DOUBLED STPHA -- THAT

[00:10:07]

THAT WILL RUN FROM JUNE TO JULY TO AUGUST AND THEN GO DARK AND THEN SPRING IT UP IN MARCH, APRIL AND MAY.

38,934 IMPRESSIONS. THE CATEGORIES WERE MOVIES, DRAMAS, SPORTS AND LIFESTYLE-TYPE MOVIES AND SESSIONS THAT WE WERE TARGETING FOR.

SO THAT IS IT FROM ME IN A NUTSHELL.

DOES ANYBODY HAVE ANY QUESTIONS? WE HAVE THIS LAST SLIDE FOR THE STR REPORT WITH SOME NUMBERS. IT LOOKS LIKE OCCUPANCY INCREASED FROM MAY TO JUNE. CONGRATULATIONS.

>> ANYONE HAVE ANY QUESTIONS? BRIAN?

>> YEAH. WHAT IS THE -- WE HAVE 62 CLICK THROUGHS ON THE NONSKIPPABLE AD, FOR EXAMPLE.

THAT SEEMS LOW, BUT WHAT IS THE AVERAGE FOR THE INDUSTRY FOR

THAT? >> FOR WHICH ONE WAS IT?

>> NON-SKIPPABLE YOUTUBE ADS. >> OH, YOUTUBE? LET ME SEE IF IT IS NOTED. YES.

66 CLICKS. THE IMPRESSIONS WERE 127852.

LET ME SEE IF THAT WAS INCLUDED IN THIS SPECIALIST.

IF I DON'T HAVE T I CAN GET IT. >> I GUESS MORE OF A QUESTION ON

WHAT'S NORMAL FOR THAT? >> YEAH.

I WILL HAVE TO FIND THAT OUT. I DON'T HAVE THAT NUMBER IN FRONT OF ME, BUT I CAN SEND A NOTE TO KIMBERLY AND TEAM TO

DISTRIBUTE IF THAT'S OKAY. >> NO WORRIES.

>> OKAY. THANK YOU.

>> ANYONE ELSE WITH A QUESTION? I HAVE ONE, CHERYL.

BACK IN THE GEOGRAPHICAL BREAK DOWN OF THE AUDIENCE, WE HAD JACKSONVILLE THAT WAS NUMBER ONE AND THAT IS LOGICAL.

ATLANTA, WE HAVE SEEN THAT BEFORE AT NUMBER TWO.

NUMBER THREE WAS NEW YORK WHICH WHICH WAS INTERESTING.

NUMBER FOUR IS NOT SET. WHAT DOES THAT MEAN?

>> SO THAT MEANS THAT PEOPLE HAVE THEIR IP ADDRESSES BLOCKED.

THEY ARE COMING IN LIKE AN INCOGNITO MODE.

WE CAN'T MATCH THEIR IP ADDRESS UP WITH COMING TO THE STUDY.

PEOPLE ARE SNEAKY. >> CHERYL, IF YOU DON'T MIND ME JUMPING IN AND ADDING TO THAT, THIS IS BECOMING THE NORM AND GOING TO COOKIELESS IS REALLY KIND OF DRIVING THAT.

WE ARE ALREADY ON THE -- WE ALREADY HAVE SOME STRATEGIES IN PLACE FOR HOW WE CONTINUE TO GATHER INFORMATION ON DEMOGRAPHICS OF WHERE PEOPLE ARE FROM.

INSTEAD OF UTILIZING THE EASIEST WAY WHICH IS TRACKING THE DEVICE. I JUST WANT TO MAKE SURE THAT YOU KNEW THAT IT SAYS IT IS NOT SET, THERE ARE OTHER WAYS WE ARE WORKING TO GATHER THAT INFORMATION.

>> FIND OUT WHERE THEY ARE SET. >> VERY GOOD.

DO WE MARK ANY MARKING PLATFORM LIKE EVOK?

>> WE USE HUB SPOT FOR ALL OF THE SOCIAL MEDIA.

WE ARE ACTUALLY GOING TO KIND OF GO OLD SCHOOL AND DEVELOP A CONSUMER NEWSLETTER WHERE WE CAN ACTUALLY GAIN MORE ENGAGEMENT THAT WAY. SO WE'LL BE ABLE TO TRACK -- WE HAVE TO INVITE THEM TO BE A PART.

THEY HAVE TO TELL US MORE INFORMATION ABOUT WHERE THEY'RE FROM AND WHAT INTERESTS THEM. THAT WILL DEFINITELY HELP US.

>> VERY GOOD. ANYTHING ELSE FOR CHERYL BEFORE WE LET HER GO? I GUESS WE'RE ALL SET.

WE APPRECIATE YOUR TIME, CHERYL. AND THANK YOU FOR ALL OF THE

FACTS AND FIGURES. >> THANK YOU SO MUCH.

I APPRECIATE YOU GUYS. >> ALL RIGHT.

SO CHERYL IS DONE THERE. WHAT WE ARE GONNA DO IS MOVE CSL

[3.  CSL- Tourism Strategic Plan Preview]

SOME OF YOU MAY HAVE TALKED TO TYLER AND COMPANY WHEN THEY WERE

[00:15:01]

>> HOWDY, FOLKS. HOW ARE YOU?

>> VERY GOOD. THANKS FOR TAKING SOME TIME TO GIVE US SORT OF A SNEAK PEEK OF WHAT YOU GUYS HAVE BEEN WORKING

ON FOR US. >> ABSOLUTELY.

WE'VE MADE A LOT OF GREAT PROGRESS AND EXCITED TO GIVE YOU AN UPDATE WHERE THE RESEARCH IS AT AND A LARGE MAJORITY OF THAT IS DONE AND NOW WE ARE ON TO THE STAGE OF WORKING WITH SOME KEY RECOMMENDATIONS THAT WE HAVE ALREADY COME UP WITH, AND WE'LL TALK A LITTLE TODAY ABOUT WHAT ARE SOME OF THE FOCUS AREAS FOR SOME OF THE RECOMMENDATIONS. IT IS GOING TO BE A PREVIEW OF WHAT THE REPORT -- YOU KNOW, THERE ARE EIGHT KEY THINGS THE REPORT WILL FOCUS ON FOR GROWING TOURISM AND MANAGING TOURISM IN CLAY COUNTY. FIRST I WANT TO TOUCH ON WHAT WE HAVE DONE TO DATE. TO YOUR POINT, WE WENT TO THE MARKET AND HAD A SITE VISIT. WE TOURED 356 MILES AROUND THE COUNTY, TOURED EACH OF THE MAJOR ATTRACTIONS AND SOME OF THE MANAGEMENT MET WITH THE HOTELS AND THEIR THOUGHTS ON THE COUNTY AND HOW WE CAN GROW TOURISM. MANY OF THE ROOM WE ALSO MET WITH, WHETHER IT WAS A BOARDROOM OR RESTAURANT.

WE GATHERED A LOT OF GREAT INSIGHT FROM THE KICKOFF.

FROM THERE WE WENT BACK TO OUR SHOP AND REVIEWED AND OF THE REPORTS AND THE RESEARCH THAT KIMBERLY AND CONNOR HAD SENT US, PAST STUDIES AND STR REPORTS AND EVOK REPORTS EVEN TO BUILD ON THE BASE OF RESEARCH THAT WAS EXISTING.

AND THEN WE DID A LOT OF LOCAL MARKET RESEARCH LOOKING AT THE SOCIOECONOMICS AND WE LOOKED AT THE HOTEL AND EVENTS TO ESTABLISH A BASELINE WHERE WE ARE AT TODAY.

AND THEN WE COMPARED THAT TO THE FACILITIES IN THE BROADER MARKET AND THE ATTRACTIONS OF THE BROADER MARKET.

WE LOOKED AT THE COMPETITION TO TRY TO FIND WHAT ARE SOME OF THE NICHES THAT CLAY COUNTY CAN LOOK INTO AND WHAT IS GOING ON IN THE COUNTRY AND THE REGION COMING OUT OF COVID.

RIGHT NOW IT IS STILL ON GOING AND WE ARE LARGELY THROUGH IT IS REVIEWING PEER DESTINATIONS. WE HAVE IDENTIFIED SIX AND THE NUMBER HAS PEER DESTINATIONS THAT WE ARE COMPARING CLAIRE COUNTY AND LOOKING -- CLAY COUNTY AND LOOKING AT WHAT THEY HAVE IN TERMS OF OUTDOOR ADVENTURES AND IN TERMS OF HOTELS AND SHOPPING THAT WE DON'T HAVE.

WE HAVE SOME QUANTITATIVE ANALYSIS THAT WE CAN LOOK AT.

WE ESTABLISHED A NUMBER OF BENCHMARK CASE STUDIES.

SO 30 PLUS DIFFERENT IDEAS THAT HAVE BEEN PRODUCED BY OTHER COMMUNITIES AROUND THE COUNTRY THAT CLAY COUNTY CAN EMULATE AND BE INSPIRED BY THE PRODUCT DEVELOPMENT AND ALL OF THE PROGRAMS. MOST IMPORTANTLY WHAT WE ARE DOING IS REACHING OUT TO OUT OF MARKET CONTACTS.

EVENT PLANNERS AND CONCERT PROMOTERS AS WELL AS AMATEUR SPORTS AND SPORTS TOURNAMENT ORGANIZERS TO GET AN OUTSIDE PEE W*E -- WE ARE AT TODAY WITH THE INDUSTRY AND WHAT PRODUCTS COULD CLAY BUILD TO BRING THE EVENTS INTO TOWN AND BRING MORE HOTEL ROOMS TO TOWN. I WANTED TO TALK ABOUT THE SURVEY OF THE CLAY COUNTY RESIDENT DAYS.

WE SENT OUT A SURVEY AND PROVIDED A LINK FOR LOCAL RESIDENTS TO GIVE THEIR THOUGHTS AND OPINIONS ON GROWING TOURISM IN CLAY COUNTY. THIS IS THEIR OPPORTUNITY TO TALK ABOUT ANY CONCERNS THEY HAVE OR QUESTIONS THEY HAVE AS WELL AS TO SHARE THE MANY IDEAS AND TO TALK ABOUT THEIR EXPERIENCES WITH FRIENDS OR RELATIVES THAT THEY BROUGHT INTO TOWN AND WHAT THEY DO WHEN THEY ARE VISITING FROM OUT OF TOWN.

IT IS THE GRASSROOTS PERSPECTIVE TO GROW THIS AS A DESTINATION.

OVER 500 RESPONSES. IT IS A 97% COMPLETION RATE.

MEANING EVERYBODY MADE IT THROUGH ALMOST THE ENTIRE SURVEY. AND THE FEEDBACK WE FOCUSED ON ARE STRENGTHS AND CHALLENGES OF CLAY COUNTIES -- CLAY COUNTY? TO WHAT EXTENT IS CLAY REACHING POTENTIAL TODAY AND WHETHER IT IS BUILDING ATTRACTIONS OR AN EVENT OR FESTIVAL OR MARKETING AND PROMOTION. WE COLLECTED ALL OF THOSE IDEAS.

AND WE EVEN HAD SOME IDEAS OF OUR OWN THAT WE WANTED TO GET THEIR TAKE ON IT. WE HAVE SOME OF THE PRELIMINARY IDEAS THAT WE CAME UP WITH THUS FAR.

[00:20:02]

IT IS MAYBE IN CONTRARY TO SOME OF THE VOICES WE HEARD ABOUT.

WE DON'T WANT TOURISM AND WE WANT TO PROTECT AND CONSERVE WHAT WE HAVE. THERE ARE A LOT OF PEOPLE WHO ARE IN FAVOR OF INVESTING IN TOURISM AND SUPPORTING IT THROUGH GROWTH. AND THEN ON THE FLIP SIDE, OVER ON THE RIGHT, WE CAN SEE THE FULFILLMENT OF THE TOURISM POTENTIAL. THE HIGHEST RESPONSE RATE WAS A SCORE OF 1 TO 7. IT WAS FAR FROM MEETING ITS POTENTIAL. NOT NECESSARILY STARTING AT GROUND 0, THERE IS A LOT OF OPPORTUNITIES AND A LOT OF WAYS WE CAN GO TO GROW THE TOURISM INDUSTRY THUS FAR.

LOOKING AT SOME OF THE PRELIMINARY CONCEPTS WE HAD AND WE ARE CONTINUING TO ADD TO THIS LIST, AND MANY ARE FOCUS AREAS THAT WE WILL INCLUDE IN THE REPORT.

YOU CAN SEE A LOT OF THE AREAS THAT SCORED VERY HIGHLY ARE ALSO FALLING IN BLANK ASSETS. THINGS LIKE WATERFRONT ENTERTAINMENT DISTRICT AND THE OPPORTUNITIES FAR AND FEW BETWEEN WITH EXCEPTION TO THE REYNOLDS PARK SITE.

AND THAT'S ACROSS ALL AGE-GROUPS.

AN OUTDOOR WATER PARK SCORED VERY HIGH AND WE CAN SEE ADDING GREEN WAYS AND BIKE PATHS AND MAYBE TRAIL EXTENSIONS AND CONNECTIONS WAS ANOTHER PRIORITY ALONG WITH AN OUTDOOR ADVENTURE PARK-TYPE ATTRACTION. THE MIX OF COMMERCIAL WITH OUTDOOR ADVENTURES IS A KEY THEME TOWARD THE TOP.

ONE THING THAT IS NOT SHOWING IN THE TKPWRA*FT L GRAPH O -- IN THE GRAPH IS A BREAK DOWN BY AGE.

A LOT OF THE YOUNGER RESPONDENTS SCORED THE LOWER OVERALL LIKE SOUTHERN ROCK HALL OF FAME AND FAMILY ENTERTAINMENT CONCEPTS.

THOSE SCORED MUCH, MUCH HIGHER WITH A 19 TO 35 DEMOGRAPHIC AND THAT'S SOMETHING WE WILL ANALYZE AS WELL.

IF WE ARE TRYING TO PULL IN YOUNGER VISITORS AND RESIDENTS AS WELL. I WILL SAY SOME OF THOSE THAT SCORED THE LOWEST WERE INDOOR FIELD HOUSE AND OUTDOOR SPORTS.

IT IS NOT A SURPRISE. WE SEE THAT WITH THESE COMMUNITY SURVEYS. THEY ARE TOURISM ASSETS.

THEY WOULD NOT BE UTILIZED BY THE LOCAL BASE.

TO GET THE PERSPECTIVE ON THOSE OPPORTUNITIES WE HAVE TO TALK TO PEOPLE OUT OF THE MARKET OF THE SPORTS INDUSTRY.

THESE KEY EMERGING THEMES, A LOT OF THEM WERE TOUCHED ON IN THE COMMUNITY SURVEY. WE ARE LOOKING AT TOURISM PROMOTION. WE ARE LOOKING AT BLACK DOG ADVERTISING. WE ARE LOOKING AT WAYS WE CANNOT JUST ADVERTISE OUTSIDE THE -- INSIDE THE MARKET, BUT OUTSIDE THE MARKET. WE WANT TO GET THEM MORE ON BOARD ABOUT SUPPORTING THE COMMUNITY AND TAKING PRIDE IN THE COMMUNITY AS A PLACE PEOPLE WANT TO VISIT IN THE REGION AND COUNTRY. WE ARE WORKING ON BRANDING.

WHO DO WE WANT TO BE IN TERMS OF LOGO AND OVERALL MESSAGING THAT WE ARE GETTING OUT THERE. AMATEUR SPORTS IS SOMETHING WE HAVE DONE A LOT OF RESEARCH ON. WE HAVE A DOZEN IN DEPTH INTERVIEWS WE HAVE HAD WITH SPORTS TOURNAMENT ORGANIZERS.

IT IS REAL SIGNIFICANT OPPORTUNITY.

THERE IS A LOT OF OPTIMISM AMONG THE PLANNER THAT'S WE SPOKE WITH. THERE IS A LACK OF FACILITIES.

THERE IS A LACK OF INDOOR SPORTS FACILITIES ESPECIALLY.

A LOT OF THE OUTDOOR FACILITIES CAN'T BE AGO SETSED.

ACCESSED. THEY ARE OWNED BY CLUBS AND ESPECIALLY SOCCER. IF WE WERE TO CREATE SOMETHING HERE IN CLAY, THAT WOULD BE KIND OF THE FACILITY NUMBER ONE IN THE ENTIRE JACKSONVILLE REGION. THAT'S AN EXCITING OPPORTUNITY.

OUTDOOR ADVENTURE, THIS INVOLVES INVESTING IN OUR PARKS.

MAYBE TARGETING ONE OR 2004 AS REAL DESTINATIONS -- ONE OR TWO AS REAL DESTINATIONS. IT COULD BE WRITTEN ABOUT IN THE JACKSONVILLE AREA. IT WOULD GET NATIONAL PRESS.

WHERE CAN WE FIND THAT OPPORTUNITY THOSE ARE IDENTIFIED IN THE REPORT. AGAIN, CONNECTING AND EXTENDING TO CREATE TRAIL NETWORKS FOR OUTDOOR DESTINATIONS.

AND ACCESSING THE RIVERFRONT AND FIGURING OUT WAYS WE CAN ADD KAYAKS AND KAYAK STATIONS. DOWN THE ROAD LOOKING AT LODGING. WE HAVE THE EXPRESSWAY COMING IN AND WE ARE DUE FOR A LOT OF PRIVATE INVESTMENT IN THE AREA.

HOW CAN WE PRIORITIZE THINGS THAT ARE SUPPORTIVE OF THE HOSS PRAU TALL TEE INDUSTRY? MAKING SURE HOTELS ARE

[00:25:03]

WHAT DOES THE PUBLIC SECTOR NEED TO DO TO GET THIS GOING IN THE NEAR TERM? FINALLY WE TALK ABOUT ART AND CULTURE. THAT IS MAYBE AN UNDER LEVERAGED ASSET IN CLAY. JUST SPOKE WITH THE ART COUNCIL OF JACKSONVILLE THE OTHER DAY, AND THERE IS A GREAT, RICH HISTORY AND A WAY TO EXPRESS THAT WITH OUR OWN ART COUNCIL AND OUR OWN PUBLIC ART PLAN. AND CAN WE TIE IN WITH SOUTHERN ROCK WHETHER IT IS THE SOUTHERN ROCK HALL OF FAME OR SOUTHERN ROCK FESTIVAL. THOSE ARE OPPORTUNITIES.

THESE ARE THE BIG PROJECTS THAT MAYBE ARE NOT THE NEXT FEW YEARS, BUT THINGS WE NEED TO KEEP AN EYE ON FOR A KEY SIGNATURE DEVELOPMENT. MAYBE AT REYNOLDS PARK.

MAYBE THAT IS A WATERFRONT ENTERTAINMENT DISTRICT.

MAYBE IT BECOMES A RIVER WALK WITH MIXED USE AND EVEN OUTDOOR CONCERT SPACE THERE. WE ARE ALSO LOOKING AT THE OPPORTUNITY FOR A CON SREPBS OR CON -- CONFERENCE OR CONVENTION CENTER. THAT'S ANOTHER THING THE JACKSONVILLE CBV WAS INTERESTED IN.

MAYBE THERE IS AN OPPORTUNITY IN CLAY FOR A 15,000 SQUARE FOOT CONFERENCE CENTER. BUT THE BEST IDEA MAY BE A RESORT-TYPE PROPERTY. THAT'S WHAT WE ARE VETTING WITH EVENT PLANNERS RIGHT NOW. WE ARE TALKING ABOUT CONCERTS AND ENTERTAINMENT AND MAYBE AN AMPHITHEATER WHERE A CONGRESS SETTER -- WHERE A CONCERT COULD BE.

THAT'S A LOT AND I HAD JUST A FEW MINUTES TO SHARE, BUT I WANTED TO GIVE THE BREADTH OF THE PLAN.

I THINK BY THE END OF THE MONTH AND EARLY SEPTEMBER WE ARE GOING TO TALK ABOUT OUR FULL FINDINGS. THIS IS A GOOD OPPORTUNITY IF ANY OF YOU IN THE ROOM HAVE QUESTIONS AND COMMENTS AND YOU CAN TALK TO KIMBERLY ABOUT ANYTHING THAT MIGHT NEED TO BE ADDRESSED IN THE REPORT AND WE WOULD BE HAPPY TO DO SO.

>> WELL, IF A SNEAK PEEK WAS PUT INTO THE AGENDA TO MAKE US LOOK MORE FORWARD TO SEEING FORWARD, YOU SUCCEEDED THERE.

I WOULD LIKE TO SEE WHAT'S GOING ON THERE.

ANYONE HAVE ANY QUESTIONS FOR TYLER?

>> TYLER, I HAVE 1 QUESTION. IN TERMS OF THE SCORING AND PRELIMINARY CONCEPTS, IS THAT OUT OF A FIVE, OR HOW DID YOU COME UP WITH THAT SPECIFIC NUMBER?

>> OUT OF FIVE, YES. >> OKAY.

>> WE WELCOMED OPEN END, BUT WE ASK FOR ADDITIONAL IDEAS FROM THE RESPONDENTS. WE HAVE A SUMMARY OF THAT ANALYSIS. ONE OF THE THINGS THE VISITORS SUGGESTED UNPROMPTED WERE TIED INTO THE RECOMMENDATIONS AS

WELL. >> RIGHT.

DEBBIE, DO YOU HAVE SOMETHING? >> WHAT WAS THE AGE-GROUP THAT WAS SURVEYED? COULD YOU THAT OR DO YOU

KNOW? >> WE HAVE A SUMMARY OF AGE-GROUP THAT'S WILL BE PROVIDED IN THE REPORT.

I I WOULD SAY IT IS EQUALLY DISTRIBUTED FROM 18 UP TO 65, 75 PLUS. 56 TO 65 WAS THE HIGHEST, MOST FREQUENT GROUP AND FOLLOWED BY, I BELIEVE 36 TO 45.

THOSE WERE SLIGHTLY OVERREPRESENTED COMPARED TO EVERYONE ELSE. WE DID DO A SEGMENT ANALYSIS OF THE 19 TO 35 AND 36 TO 45 AND SO ON.

>> TYLER, IS THAT SORT OF AVERAGE IN TERMS OF THE RESPONDENTS IN TERMS OF THE AGES?

WAS THAT UNIQUE TO CLAY COUNTY? >> ACTUALLY IT SKEWED A LITTLE OLDER. WE HAVE DONE THESE SURVEYS A DOZEN TIMES. IT IS SKEWED A LITTLE OLDER, BUT THAT'S THE DEMOGRAPHIC IN OUR DEMOGRAPHIC AM -- ANALYSIS.

BUT IT IS NOT TREMENDOUSLY. >> GOOD.

LASTS -- LAST CHANCE. ANYONE WITH A QUESTION? ALL RIGHT. I GUESS NOT.

TYLER, THANK YOU. APPRECIATE IT.

FINE REPORT AND LOOKING FORWARD TO YOUR FINAL CONCLUSIONS AND

[00:30:01]

TALK TO YOU SOON. >> YEAH.

[2.  Airstream Ventures- Quarterly Report]

>> WE MOVE ON TO AGENDA ITEM NUMBER THREE, AND THAT WOULD BE OUR QUARTERLY REPORT FROM OUR SPORTS MARKETING EVENT PARTNER, AIRSTREAM VENTURES. WE USUALLY HEAR FROM AL VERLANDER. AL IS NOT WITH US, BUT KENNEDY GRAY -- GRAYSON IS. THANK YOU FOR BEING HERE, PINCH

HITTING. >> AL COULDN'T BE HERE.

HE CAME DOWN WITH COVID. I AM KENNEDY GRAYSON.

I AM ON THE CHIEF OF STAFF AND I WILL TRY TO EVENS EVERYTHING TO THE BEST OF MY ABILITY AND KIMBERLY CAN HELP AS WELL.

W*E -- WE WILL GO THROUGH. THE FIRST IS THE UPCOMING ASSOCIATION TRIPS. WE WERE SUPPOSED TO ATTEND SPORTS CONNECT THIS WEEK, BUT SINCE ALLEN CAME DOWN WITH COVID WE WEREN'T ABLE TO ATTEND THAT. THEY DID SEND US THE LIST OF EVERY EVENT PLANNER AND JUSTIN FROM OUR TEAM WILL REACH OUT AND SEND THEM THE KIT WE CREATED WITH KIMBERLY AND CONNOR TO SHOW THEM THE DIFFERENT VENUES WE HAVE IN CLAY COUNTY AND THAT WILL HOPEFULLY DRUM UP SOME BUSINESS.

WE WILL ATTENDING SPORTS IN SEPTEMBER AND THEN OCTOBER TEAMS AS WELL. THAT IS A GOOD CHANCE FOR US TO KIND OF PREPARE FOR 2023 AND 2024.

NEXT IS AN EVENT HIGHLIGHT. IT IS A NEW EVENT THAT WE HAVE COMING HERE. ALLEN AND KIMBERLY HAVE BEEN WORKING HARD ON THIS. I WILL LET KIMBERLY -- I KNOW SHE'S EXCITED ABOUT THIS EVENT AND I'LL LET HER FILL YOU IN

JUNE TO NOVEMBER OF 2023. >> THANK YOU, KENNEDY.

THIS IS AN EXCLUSIVE MARKETING AND TURN -- TOURNAMENT OPPORTUNITY. THE HOOVERS OUT OF TENNESSEE, THEY ARE THE PREMIERE KAYAK BASS FISHING COMPANY.

THEY PLAY IN TOURNAMENTS ALL OVER THE COUNTRY.

THEY REACHED OUT TO US TO BE AN EXCLUSIVE MARKETING PARTNER.

BASICALLY WHAT IS GOING TO HAPPEN IS WE WILL HAVE TECHNICALLY A THREE-YEAR AGREEMENT COVERING THREE FISCAL YEARS. IT IS A 15-MONTH MARKETING PLAN.

WE WILL HAVE MARKETING CHALLENGES OR TOURNAMENT QUALIFYING CHALLENGES WHICH ARE REALLY MARKETING CHALLENGES.

IT IS FOR FISHERMEN TO QUALIFY AND COMPETE IN THE MAJOR TOURNAMENT IN NOVEMBER OF 23. STARTING IN -- WELL, VERY SOON WE HOPE TO LAUNCH THE MARKETING CAMPAIGN AND FOCUS ON GETTING PEOPLE TO STAY HERE OVERNIGHT TO FISH, CATCH A FISH AND QUALIFY.

THEY HAVE TO CATCH THE FISH IN CLAY COUNTY WATERS, AND THEY HAVE TO STAY OVERNIGHT IN CLAY COUNTY.

AND THEN THEY GET TO -- THEY QUALIFY TO COME BACK IN NOVEMBER AND COMPETE AGAINST EVERYONE ELSE WHO DID THAT.

THERE WILL BE PRICE PACKS THROUGHOUT, EVERY MONTH THAT WE WILL BE PROMOTING AND THAT OUR KAYAK BASS FISHING PARTNERS WILL BE PROMOTING INCLUDING -- YOU KNOW, THEY HAVE A GREAT PARTNERSHIP WITH YETI. THERE WILL BE WONDERFUL, YOU KNOW, SPORTSMAN PRIZE PACKS. OF COURSE WE ARE IN CONTRACT NEGOTIATIONS WITH THEM, BUT OUR GOAL IS TO HAVE THE MOST SOUGHT AFTER PRICE PACKS TO BE IN OUR NEED PERIOD.

SO IN SEPTEMBER WHEN WE NEED TO SELL HOTEL ROOMS WE WANT THE BEST PRICE PACKS. AND IT WILL BE THE LAST TIME TO QUALIFY FOR THE -- YOU KNOW, FOR THE NOVEMBER TOURNAMENT.

IT IS A HUGE MARKETING OPPORTUNITY FOR US AND WE ARE LOOKING FORWARD TO BRINGING FISHING BACK TO CLAY COUNTY.

WHAT MAKES IT APPEALING IS KAYAKS DON'T HAVE TO USE BOAT RAMPS. THAT'S ONE OF THE THINGS WE WERE CONCERNED ABOUT IS IT WOULD BE DIFFICULT TKAUS -- BECAUSE OF THE LIMITED BOAT RAMP ACCESS. KAYAKS COULD BE LAUNCHED IN DIFFERENT LOW CASES. WE ARE EXCITED ABOUT SHOWCASING CLAY COUNTY IN THIS NEW AND DIFFERENT WAY.

>> I MEAN, CONSIDERING THE FISHING REFERENCES WE END UP WITH AT THE TOP OF THE CHARTS EVERY TIME WE LOOK AT THE WEBSITE, I THINK IT WORKS OUT PRETTY WELL AND SPREADING IT

[00:35:01]

IT IS USUALLY OVER A SET PERIOD OF TIME OR A FEW DAYS, FOUR, FIVE DAYS AT THE MOST. AND KAYAK BASS FISHING WILL BE MORE ACCEPTABLE TO A WIDER POPULATION.

YOU DON'T HAVE TO OWN A BOAT. YOU JUST HAVE TO OWN A KAYAK.

THE FISHING KAYAKS ARE PRETTY COOL.

THEY HAVE A PLACE FOR YOUR FISHING POLE AND THEIR GEAR AND

THEY ARE PRETTY ROBUST KAYAKS. >> WHERE IS THIS GOING TO BE

HELD AT? >> WE ARE WORKING OUT THE DETAILS ON HOW THE TOURNAMENT WILL RUN.

WE WILL HAVE PROBABLY A MEET UP. THE LAUNCHES WILL BE FROM VARIOUS LOCATIONS AND WE'LL HAVE A MEET UP.

WE'LL PROBABLY LOOK AT HOW THE TOURNAMENT WILL BE RUN, BUT WE ARE LOOKING AT THE DETAILS IN THE CONTRACT NEGOTIATIONS!

>> SO THERE ARE MULTIPLE PLACES THEY CAN SIT OUT.

AND THEY WILL GO TO ONE LOCATION TO WEIGH IN.

>> AND THERE IS A TECHNOLOGY BEHIND IT WHERE ONCE THEY CATCH THE FISH AND TAKE THE PICTURE IT WILL COME UP WITH A GEO LOCATION TO MAKE SURE AT THE CAUGHT IT IN CLAY COUNTY, AND THEY CAN TRACK

IT THAT WAY, SO REALLY COOL. >> I HAVE A QUESTION ABOUT THE LAUNCHING. SO THE REQUIREMENT IS THEY STAY IN CLAY COUNTY. DO THEY HAVE TO STAY IN A HOTEL? CAN THEY STAY IN A -- YOU KNOW, THE RV PARK? WHAT IF THEY SAY, WELL, WE DID STAY IN CLAY COUNTY, BUT WE BROUGHT A BOAT AND WE DOCKED IT IN THE MIDDLE OF DOCTOR'S LAKE? HOW DO WE TELL THEM THEY HAVE TO STAY AND PAY?

>> THAT IS A GREAT QUESTION, GI, AND I'M GLAD YOU ASKED.

THE HOOVERS HAVE SOME PATENTED TECHNOLOGY THEY USE TO DO -- TO DO THESE TOURNAMENTS. THEY HAVE WAYS THAT THEY USE IN THEIR REGISTRATION TO REQUIRE CERTAIN THINGS.

THEY ARE ABLE TO GENERATE REPORTS TO US NOT ONLY ON SOCIAL MEDIA, BUT WHERE THEIR COMPETITORS STAY.

SO WE CAN TELL YOU. NOT JUST HOTEL.

IF THEY WERE VISITING FRIENDS AND RELATIVES.

IT WILL BE ABLE TO TELL US. THE VACATION RENTALS, WE WELCOME THAT AS WELL. THEY CAN LAUNCH FROM THERE AND WE ARE OPEN TO HOWEVER THEY WANT TO STAY.

>> WE ARE OKAY WITH WHEREVER THEY STAY.

THE REASON I WAS GOING WITH IT IS BECAUSE OBVIOUSLY WE WILL MAKE A LITTLE MORE MONEY. THEY WILL STAY IN -- IT IS LIKE $50. THAT'S WHERE I WAS KIND OF GOING WITH IT. OR IF THEY JUST STOP -- WELL, I

MEAN KIND OF. >> THIS IS NOT JUST A TOURNAMENT YOU CAN RUN SPECIFICALLY FOR INCOME.

THERE ARE GOING TO BE A LOT OF OPPORTUNITIES THAT WILL HELP US AND DRAW ADDITIONAL PEOPLE IN AFTER THEY COME IN THE FIRST TIME. THEY WILL TALK IT UP AND MAYBE THEY ARE NOT AS FORTUNATE TO HAVE A CAMPER OR RV AND WILL STAY IN A HOTEL OR WHAT HAVE YOU.

YOU CAN'T MAKE EVERYBODY SADDLE UP TO THE HOLIDAY INN FOR THREE OR FOUR NIGHTS, BUT I THINK WE WILL DO WELL AND EVERYTHING ELSE IS A BONUS, I THINK. ANY OTHER QUESTIONS?

>> DURING THE KBF -- ARE THEY HOLDING THESE IN ANY OTHER COUNTIES? THEY ARE PLANNING OTHER TOURNAMENTS, BUT NOTHING WITH THE MARKETING AND THIS TYPE OF TOURNAMENT. THEY CAN'T TAKE -- BASICALLY TO QUALIFY FOR THE TOURNAMENT THAT'S HERE, YOU HAVE TO FOLLOW ALONG WITH THE MARKETING PLAN THAT WE ARE PUTTING TOGETHER.

>> HAVE YOU GIVEN THOUGHT AS TO WHAT YOU WILL DO WITH THE VIDEO ASPECT IN TERMS OF --WOMAN -- WELL, I'M SURE YOU DID, BUT WAS

HOPING YOU WOULD TELL US. >> THERE ARE LOTS OF THINGS WE ARE PLANNING. THE MAJOR THING WE LIKE ABOUT

[00:40:03]

WE WILL BE ABLE TO BE ON SOCIAL MEDIA PLATFORMS THAT WE AS A GOVERNMENT ENTITY AREN'T VISIBLE.

WHETHER IT BE TIK TOK OR SNAPCHAT AND THOSE TYPES OF PLATFORMS, AND AT LEAST WE WILL BE REACHING THE AUDIENCE THAT WE TRADITIONALLY COULDN'T REACH ON OUR OWN.

THAT'S ONE OF THE ASPECTS. WE ARE GOING TO BE REACHING OUT TO LOCAL MEDIA TO MAKE SURE THEY SHOULD INVITE THEIR FRIENDS AND RELATIVES AND THOSE FISHERMEN TO ENJOY CLAY COUNTY DURING THEIR VISIT WHETHER IT IS DURING THE HOLIDAYS OR WHATEVER.

WE ARE WORKING ON CONTRACT NEGOTIATIONS ON WHAT THAT WILL

LOOK LIKE. >> ANY OTHER QUESTIONS? KAYAK BASS FISHING. WE WILL FINAL -- FINALLY BE ABLE TO RESPOND TO THOSE PEOPLE WHO ARE SEARCHING FOR FISHING.

ALL RIGHT, KENNEDY. >> NEXT WE WILL DO PEOPLE WE ARE IN TALKS WITH. A DANCE COMPETITION, THEY ARE BOOKED AT THRASHER HORN. WE ARE WORKING THROUGH NEGOTIATIONS BECAUSE THEY SAY THE COST FOR THAT FACILITY IS HIGHER THAN A LOT OF THE OTHER PLACES THAT THEY'VE RENTED.

KIMBERLY IS WORKING THROUGH THAT WITH US.

HOPEFULLY WE CAN KEEP THEM HERE BECAUSE WE ALREADY HAVE THEM, BUT WE WANT TO COME TO A HAPPY MEDIUM WITH THEM ON THAT.

KICK IT 3V3 SOCCER WILL BE HERE IN NOVEMBER.

WE ARE WORKING THROUGH THE FINANCIALS AND THAT'S MORE OF A YOUTH TOURNAMENT. IT IS HEAVY TRAVEL.

TECH BALL IS SOMETHING KIMBERLY INTRODUCED US TO.

IF YOU HAVE TIME YOU NEED TO WATCH IT.

IT IS A SPORT THAT IS IN THE RUNNING TO BE A SPORT IN THE OLYMPICS IN 2028. IT IS KIND OF A MIX OF PING-PONG AND SOCCER, I WOULD SAY. IF YOU HAVE A CHANCE, WE HAVE SPENT SO MUCH TIME IN THE OFFICE WATCHING IT.

WE ARE EXCITED THAT IT IS TPW-PN OLYMPIC SPORT.

FROM THE VIDEOS WE SAW THEY WERE MAINLY OUTDOORS AND WE HAD SOME SPACE TO MAKE IT WORK. WE HAD A CALL WITH THEM LAST WEEK AND THEY THINK IN ORDER TO HAVE A CHANCE OF BEING IN THE OLYMPICS THEY HAVE TO MOVE IT INDOORS.

NOW WE ARE NOT IN THE RUNNING FOR THE TOURNAMENTS COMING UP, WE ARE NOT IN THE RUNNING BECAUSE WE DON'T HAVE THE SPACE.

THEY ARE NOT COMPLETELY CROSSING OUT DOING A OUTDOOR EVENTS AND SMALLER COMMUNITY-RELATED EVENTS, BUT THEY WILL BE ON THE BACK BURNER. IF YOU HAVE A CHANCE, GO AND WATCH IT. YOUTH LACROSSE EVENTS, WE ALREADY HAD A FEW. THE LACROSSE COMMUNITY IS ONE THAT IS REALLY GROWING AND THEY TRAVEL WELL FROM ALL OVER.

WE DEVELOPED A REALLY GOOD RELATIONSHIP WITH THEM.

UNFORTUNATELY WE HAD TWO EVENTS THIS YEAR THAT WE HAD TO CANCEL DUE TO FIELD SPACE. YMCA HAS SOME OF THE FIELD SPACE ON FRIDAY AND SATURDAY. DUE TO THE SIZE OF THESE EVENTS, THEY NEEDED MORE FIELD SPACE. WE HAD TO CANCEL THOSE AND MOVE THEM ELSEWHERE WHICH IS KIND OF WHY THIS NEW FACILITY IS IMPORTANT. THEY NEED THAT FIELD SPACE FOR THE SIZE THESE TOURNAMENTS ARE. WE ARE HOPING WE WILL KEEP THEM HERE AND DO THE SMALLER TOURNAMENTS, BUT WITH THE NEW FACILITIES THEY CAN BRING MORE TOURNAMENTS HERE.

USA ARCHERY WE ARE IN TALKS WITH.

I KNOW WE WILL DO SOME SITE VISITS TO FIND A PLACE WITH THEM. WE ACTUALLY HAVE A CALL SET UP WITH THEM NEXT WEEK. WE CAN GIVE THEM MORE INFORMATION. SPIKE BALL THAT STARTED OUT AS A FUN BEACH SPORT IS ALL OVER ESPN AND IT IS A HUGE EVENT THAT WE WANT TO BE A PART OF AND WE WANT CLAY COUNTY TO BE A PART OF.

WE ARE TALKING ABOUT THE YOUTH CHAMPIONSHIP AND THE COLLEGIATE CHAMPIONSHIPS. THEY LIKE THAT WE HAVE AN ARPORT. THEY SAID A LOT OF THE COLLEGE KIDS WILL ALL COME DOWN TOGETHER THEY NEED AN AIRPORT THAT'S CLOSE AND THEY WILL ROOM TOGETHER.

THEY ARE HAPPY THAT CLAY COUNTY HAS SOMETHING LIKE THAT.

THIS IS HIS PADDLEBOARD SERIES. HE IS TALKING WITH US ABOUT THAT. IT IS A COOL AND DIFFERENT SPORT RALLY ACROSS AND WE HEAD BACK TO 2021 AND IT IS A GREAT EVENT.

WE ARE IN TALKS WITH IT OF POSSIBLY COMING HERE IN 2022.

AS KIMBERLY KNOWS, IT COULD COME FAST AND FURIOUS.

THEY ARE IN TALKS WITH THE FIRM. WE HAVE A 50% CHANCE OF THEM

[00:45:08]

COMING BACK. >> WE'LL KNOW IN SEPTEMBER WHETHER THEY PLAN TO COME DECEMBER 11TH TO THE 13TH. IT WILL BE A QUICK TURN AROUND.

>> THAT WE WILL BE READY FOR. MAJOR LEAGUE QUIBBAGE.

THEY ARE SCARED OF US BEING FLORIDA.

THEY SAID IF THEY COME TO FLORIDA THEY WANT IT TO BE INDOORS BECAUSE IT IS TOO HOT. I GREW UP PLAYING SPORTS

OUTDOORS AND I GET IT. >> I THINK IT IS THE BUTTER

BEER. >> THEY WANT TO BE INDOORS NOW.

>> IT IS TOO HOT THERE. >> I GUESS IF YOU ARE NOT FROM HERE, I GET IT. THAT ONE IS KIND OF OFF THE TABLE FOR NOW. THE SUNSHINE STATE SPORTS CONFERENCE, ALL OF THESE WOULD COME HERE AND IT GIVES US A LEG UP. CALLING EVERY DAY AND GETTING ZOOM CALLS, NOW THEY ARE GOING TO BE IN OUR -- IN CLAY COUNTY.

YOU CAN PROBABLY FILL PEOPLE IN. >> IT IS MORE OF A THINK TANK.

TAKING THE CONFERENCE PROMOTERS *6 AND WE PICK TWO OR THREE AND WE SOLVE THOSE. IT IS A UNIQUE AND DIFFERENT CONFERENCE BECAUSE NOT EVERYONE IS DOING THOSE TYPES OF MEETINGS THEY SKR -- THEY HAVE HAD ONE DURING COVID FROM THE SUNSHINE STATE SPORTS CONFERENCE. AND IT WAS HELD WITH GREAT SUCCESS. THIS IS THE FIRST RFP THAT HAS GONE OUT WITH THIS CONFERENCE. WE ARE TRYING TO FIGURE OUT HOW WE CAN FIT EVERYTHING IN. AND THEN IT IS AN ANNUAL SNAPSHOT. OUR GOAL IS TO HAVE FIVE AND WE HAD THREE WITH PHOTO SERVE, THE LACROSSE AND SUNSHINE STATE GAMES. WE SHOULD HAVE HAD MORE, BUT WE HAD TO MOVE. WE ARE LOOKING AT FINDING TWO MORE EVENTS THAT WE COULD GET IN THE CALENDAR YEAR WITH THE ONE 3V3 BEING IN NOVEMBER. WE WERE LOOKING TO PUSH FOR ONE MORE WHICH I FEEL CONFIDENT WE WILL GET.

AND THEN AS WE REACH MORE OF THE EVENT NUMBERS, I JUST WANTED TO TOUCH ON THE TOTAL VALUE OF 2022.

THIS DOES NOT INCLUDE THE RATINGS.

THAT WAS A BIG MARKETING BUY. WHEN WE GET THOSE, WE ARE JUST WAITING ON THAT. OTHER THAN THAT, IF ANYONE HAS

ANY QUESTIONS. >> YOU KNOW, BEFORE COVID KICKED IN WE HOSTED CYCLING. ANYTHING ON THAT ON THE HORIZON?

>> WE TRY, BUT WE COULDN'T FIND THE ROADS FOR IT TO MAKE IT WORK

FOR THEM. >> I THINK WE HAVE TO WAIT UNTIL THE ROAD CONSTRUCTION IS DONE AND WE CAN GIVE THEM THE

FINISHED PRODUCT. >> WE DIDN'T HAVE ACCESS TO THE

CAMP, RIGHT? >> ANY QUESTIONS FOR KENNEDY AT THIS TIME? THANK YOU SO MUCH.

WE APPRECIATE IT. PASS OUR BEST ALONG TO ALLEN.

[4.  FY 22-23 Grant Guidelines Recommendations]

>> WE MOVE AHEAD TO NUMBER FOUR. IT WAS A GRANT GUIDELINE

RECOMMENDATION. >> AT THE LAST MEETING WE SHELFED THE GRANT GUIDELINE CHANGES FOR THIS SPECIAL EVENT AND THE SIGNATURE EVENT. BUT THE SPORTS EVENT IS A LITTLE EVERGREEN. WE WANTED TO KIND OF HAVE THE DISCUSSION ABOUT UPDATING THE SPORTS EVENT GUIDELINES TO REALLY INCLUDE A MAXIMUM AWARD OF 25,000.

THE UNIQUE CASES CAN BE PRESENTED TO THE TDC.

IF THE MARKETING BUY IS BIG ENOUGH OR THE ECONOMIC IMPACT IS BIG ENOUGH, WE THOUGHT THAT THAT $35,000 MAY BE A GOOD BENCHMARK

[00:50:02]

AND MULTI-YEAR COMMITMENT, HAVING THAT BE REWARDED IN THE SCORING. IF THERE IS A GROUP THAT IS COMING FOR ONE YEAR, IT IS MUCH MORE VALUABLE IF WE CAN GET THEM TO COME FOR TWO OR THREE YEARS. AND WE WOULD LIKE THAT TO BE REFLECTED IN THE SCORING AND BE REWARDED.

WE WANT AN ENHANCED DIGITAL APPLICATION WHICH CONNOR HAS DONE A GREAT JOB ON AND WE WILL SHOWCASE A LITTLE OF THAT.

AND WE WANT THE POST REPORTING WHICH WE WILL TALK A LITTLE ABOUT TOO, BUT ALL OF THESE ARE VERY KEY PARTS YOU OF MAKING THE GRANT PROCESS BETTER OVERALL. THE SPORTS GRANT PROCESS IS SO DIFFERENT IN WHAT THE REIMBURSEMENT CAN GO FOR.

WE WOULD LIKE TO PROPOSE A SIMPLE AGREEMENT.

IT IS NOT ANYTHING FANCY. IT IS BASICALLY AN AGREEMENT THAT SAYS THIS IS WHAT -- THE DOLLARS -- THE REIMBURSE -- REIMBURSABLE GRANT WILL COVER. WHETHER IT IS MARKETING OR WHATEVER THAT IS. THAT IS THE REQUESTING WE ARE MAKING TO THE SPORTS GUIDELINES AND WE WOULD LIKE TO ANSWER ANY QUESTIONS ABOUT THAT FOR YOU ALL.

>> ANY COMMENTS ON WHAT SHE JUST TALKED ABOUT? IT IS FROM A HIGHER LEVEL DOWN TO 35,000.

>> I THINK THERE MAY BE SOME GROUPS THAT THINK THAT THERE IS AN UNLIMITED PURSE AND MAY REQUEST A LOT MORE THAN WHAT A

MAXIMUM CAP MAY BE. >> BUT THE FIGURES IN TERMS OF THE WAY WE WORK THE TKPWHRAPBTS -- THE GRANTS IN TERMS OF THE MODEL TELLS US WHETHER WE SHOULD BE THAT HIGH OR NOT. WE ARE JUST TALKING A COUPLE OF EVENTS THAT COULD APPROACH THAT AT THAT TIME.

>> WHAT IS THE CURRENT MAXIMUM? >> THERE IS NO MAXIMUM.

>> NITRO VALLEY CROSS WAS A $75 REIMBURSABLE GRANT.

AND THAT -- BOTH OF THOSE INCLUDED A HUGE TV MARKETING OPPORTUNITY WITH NITRO REALLY CROSS IT WAS PEACOCK AND WITH PHOTO S*UR -- SURF IT WAS CBS SPORTS.

THERE IS JUST NO WAY. THE OTHER GRANTS ARE MORE REGIONAL IN FOCUS AND THE SMALL REQUEST.

WE THOUGHT WE WOULD BRING IT TO YOU FOR CONSIDERATION.

THE IDEA IS TO SETTLE A LOWER DOLLAR AMOUNT.

IT IS THE UNLIMITED AMOUNT SO THAT WHEN SOMEBODY COMES IN THEY CAN SEE THE LOWER AMOUNT AND THEY ARE SHOOTING FOR THE SKY SO TO SPEAK. IT STIFF GIVES US THE OPPORTUNITY TO GIVE US A GOOD ENOUGH VALUE AND A GOOD ENOUGH PRODUCT THAT WE WANT TO BE INVOLVED WITH.

WE COULD ADJUST THAT TO A HIGHER LEVEL OR VOTE AS A BOARD TO GIVE THEM MORE OF WHAT THEY ARE ASKING FOR.

>> DO YOU THINK LIKE, FOR EXAMPLE, THE 70,000 REIMBURSABLE GRANTS, DO YOU THINK IT WOULD HAVE DISCOURAGED THEM? I KNOW IT IS HYPE -- HYPOTHETICAL, BUT IF WE PUT A $25,000 CEILING, THEY MIGHT SAY, OH WE ARE NOT GOING TO YOUR VENUE BECAUSE IT IS REIMBURSABLE.

JUST TRYING TO SEE IF HYPOTHETICALLY IT MIGHT HAVE

[00:55:03]

NOT REALLY SAY IT. >> SO, I THINK THAT -- AND THAT'S A GREAT QUESTION. I THINK THAT COMES BACK TO OUR SALES EFFORT AND WORKING WITH AIRSTREAM VENTURES AND THE GROUPS WE WORK WITH WE WILL HAVE THAT RELATIONSHIP WHERE WE CAN TALK THEM THROUGH THAT AND EXPLAIN THE PROCESS THAT THEY ARE BRINGING MORE VALUE THIS WAY AND THEY WILL BE REQUEST REQUESTING A SPECIAL CONSIDERATION.

>> THAT IS A GOOD QUESTION. IT IS A NEGOTIATING POINT.

IF THEY SAY, WELL, IT IS GOING TO TAKE $100,000 FOR US TO BRING THIS, THAT'S WHAT WE NEED. MY GROUP WOULD LOVE TO HAVE YOU.

WE MIGHT BE ABLE TO GET YOU TO MEET IN THE MIDDLE.

IS THAT SOMETHING THAT IS UH MEANABLE OR YES OR NO? AND THEN THEY CAN WORK FROM THERE.

I THINK IT CAN BE A BENEFIT. I DON'T THINK THEY POUR THROUGH IT AND SAY I HAVE TO GET 35,000. I THINK IT IS MORE OF A PERSONAL

TOUCH. >> SO BELOW AND UP TO THE MAX, DOES THAT REQUIRE TDC APPROVAL? IN ADDITION TO ANYTHING OVER

WOULD ALSO REQUIRE THE APPROVAL. >> YES.

EVERY GRANT REQUEST COMES BEFORE YOU AS THE TOURIST DEVELOPMENT COUNCIL AND YOUR RECOMMENDATION FOR WHATEVER YOU DEEM PERMISSIBLE. THAT GOES TO THE BOARD OF COUNTY COMMISSIONERS FOR FINAL APPROVAL.

HOW DO WE VERIFY THEIR SPEND? IS IT MATCHING? DO WE MATCH WHAT THEY SPEND? ARE WE ONLY UP TO THAT 35,000?

>> LITERALLY, CONNOR GOES THROUGH RECEIPTS AND SHE -- I MEAN WE EVEN GO TO THE EXTEFPBT OF IF -- EXTENT IF WE DO A DIRECT MAIL PIECE WE ASK FOR ZIP CODES OF WHERE THE DIRECT MAIL WENT. IF IT GOES IN COUNTY, IT DOESN'T SERVE THE PURPOSE OF A GRANT PERSPECTIVE.

>> FOR OUR NEW MEMBERS, THE EVENT THEY PITCH ALLEN ON AND THEY MAKE THE FINAL DETERMINATION ON, AND WE HAVE TURNED DOWN THINGS BEFORE BEFORE THE WORLD SERIES HE WANTED TO BRING AND HE WANTED WAY TOO MUCH MONEY AND WE SAID, NO, WE'LL TAKE A PASS. THAT CAME TO THE BOARD BECAUSE ALLEN THOUGHT IT WAS WORTH WHILE HE SAID TO DISCUSS AND SEE WHETHER OR NOT THAT WAS WORTH WHILE.

IT IS NOT LIKE HE IS ROLLING -- HE'LL BRING BACK THE OFFER AND THAT'S USUALLY WHAT HAS HAPPENED IS THEY GET INTO A DISCUSSION AND SOMEBODY WILL CALL THEM AND THEY WILL WORK WITH CLAY COUNTY AND WE'LL FIGURE OUT IF THERE IS SOMETHING YOU CAN DO.

IN THE CASE OF NOT HAVING A MAXIMUM BEFORE, YOU BRING IT BACK AND THERE IS A COUPLE TIMES AND WE'LL GIVE THEM MONEY IF WE BOUGHT THE EQUIPMENT SO WE CAN UTILIZE IT LATER ON.

>> DOES ANYTHING COME BACK TO THE TDC AND YOU CAN SPEND UP TO A CERTAIN AMOUNT? IF THEY QUALIFY?

>> WHEN IT COMES TO GRANTS, EVERYTHING COMES TO YOU.

>> ANY OTHER QUESTIONS ABOUT THAT? IS IT SOMETHING YOU ARE LOOKING FOR US TO APPROVE TODAY?

>> YES. >> ANY OTHER THOUGHTS ON THAT?

>> I MEAN, YOU COULD TABLE IT IF YOU WOULD LIKE.

IT IS A SUGGESTION. >> WE CAN GET EVERYBODY ELSE'S THOUGHTS AND GET A CONSENSUS HERE.

>> MAYBE A WAY IN THERE. >> I THINK IT IS GOOD.

I MOTION TO APPROVE THE RECOMMENDATIONS.

>> SO WE HAVE A MOTION AND A SECOND.

>> I'LL MOTION. >> ANY OTHER DISCUSSION AND ANY OTHER QUESTIONS AND COMMENTS TO APPROVE THE 35 AS THE MAXIMUM

[01:00:03]

ALL IN FAVOR SAY I. >> I.

>> ANY OPPOSED? THE MOTION CARRIES UNANIMOUSLY.

>> WHAT ELSE DO YOU NEED? >> DO YOU NEED MULTI-YEAR

AGREEMENTS? >> IF WE CAN HAVE IT REFLECTED IN THE SCORING? AND IT IS MOVING FROM AN AFFIDAVIT TO AN AGREEMENT. THOSE ARE THE ONLY THINGS.

>> ADD A MULTI-YEAR AGREEMENT. >> MOTION TO APPROVE THE PACKAGE

>> YES. THERE'S TWO ITEMS.

>> IT IS THE AGREEMENT INSTEAD OF THE AFFIDAVIT.

>> SO MOVED. >> BRIAN MADE THE MOTION AND DO

WE HAVE A SECOND? >> SECOND.

>> GI IS SECONDING. ANY FURTHER DISCUSSION?

ALL IN FAVOR, PLEASE SAY I. >> I.

>> ANY OPPOSE STPHED MOTION CARRIES.

6-0. >> THE OTHER THING IS I WANTED TO GIVE CONNOR A SHOUTOUT. YOU HAVE THE POST EVENT REPORT THAT SHE HAS CREATED FOR ALL OF THE GRANTS WHETHER IT IS SPORTS GRANTS OR SIGNATURE AND SPECIAL EVENTS.

I WANTED TO GIVE HER THE OPPORTUNITY TO GO THROUGH THAT WITH YOU ALL SO YOU CAN SEE HOW WE ARE TRYING TO RAISE THE BAR OF THE YOU REPORTING SO YOU CAN SEE THE RESULTS A LITTLE MORE CLEARLY FROM THIS MARKETING EFFORT THROUGH EVENTS GRANTS.

>> BEFORE YOU HAVE THE POST EVENT REPORTS IT INCLUDES A CHECKLIST, THE AFFIDAVIT WHICH WILL BE CHANGED TO AN AGREEMENT NOW, AND THE NEXT THREE PAGES ARE A -- THIS IS AN EFFORT TO MAKE SURE THAT EVERYONE IS ANSWERING THE SAME QUESTIONS, AND IT IS EVEN ACROSS THE BOARD FOR ALL GRANTS THAT COME IN AND ASK FOR REIMBURSEMENT. SO THESE QUESTIONS ARE THE SAME QUESTIONS ARE SIMILAR TO THE APPLICATION.

WE WERE NEVER ABLE TO TRACK 100% ANSWERS FROM THE APPLICATION THAT WERE ESTIMATED FOR THE NEXT UPCOMING YEAR EVENT TO ACTUALS AFTER THE EVENT. SO THAT'S THOSE NEXT THREE PAGES. AND THEN THERE IS A ROOM NIGHT CERTIFICATION FORM THAT THEY WILL USE IN CONJUNCTION WITH THEIR HOTELS IF THEY HAVE ROOM NIGHTS BOOKED.

THEY WILL USE THAT AND SEND IT TO THE HOTEL AND ASK FOR THEM TO FILL IT OUT. AND THERE IS A REIMBURSABLE EXPENDITURES PAGE SO THEY CAN LIST OUT WHERE THEY SPENT THEIR MONEY AND WHAT THEY ARE ASKING FOR IN REIMBURSEMENT.

SO STRAIGHT FORWARD, JUST AN ATTEMPT TO MAKE SURE THAT EVERYONE IS ANSWERING THE SAME QUESTIONS.

IF YOU HAVE ANY QUESTIONS I WOULD BE HAPPY TO ANSWER.

>> IT WILL MAKE IT EASIER FOR YOU AS YOU GO THROUGH THESE AT THE END SO YOU ARE LOOKING FOR THE SAME INFORMATION AND IN THE SAME PLACE. ANY OTHER QUESTIONS FOR CONNOR

ABOUT THIS? >> I THINK IT IS GREAT FOR TRACKING BECAUSE IT NOT ONLY HELPS YOU, BUT IT WILL HELP THEM SO THEY ARE NOT MISSING SOMETHING.

THEY CAN JUST JOT IT DOWN. THIS IS PART OF IT.

THEY CAN KEEP THEIR RECEIPTS WITH THE IN-- INVOICE.

>> EXACTLY. >> AND MAKE IT EASIER.

>> GOOD. ALL RIGHT.

ANYTHING ELSE? WE ARE GOING TO 5.

[5.  FY 22-23 TDC Grant Awards]

THIS IS OUR 22-23 GRANT AWARDS. THIS IS NUMBER FIVE.

HOW MANY ARE WITH A GROUP THAT PUT IN AN APPLICATION? EVERYBODY. I JUST THOUGHT IT WAS OUR SMILING FACES. I GUESS NOT.

LET'S GET STARTED. AS WE GET TO IT, IF YOU ARE HERE WITH A GROUP, AS WE GET TO THAT PARTICULAR EVENT IF YOU WOULD LIKE TO SPEAK TO THE BOARD JUST TO SAY A FEW WORDS ABOUT THE EVENT, WE WOULD LOVE TO HAVE YOU COME UP AND DO THAT.

JUST WAVE -- WAIVE AT ME AND I'LL PAUSE LONG ENOUGH FOR YOU TO GET UP HERE. WE START WITH THE EVENT MARKETING GRANTS. SINCE CONNOR DID ALL OF THE WORK TO PUT THESE THINGS TOGETHER, AND SHE CAN HAVE A CHANCE TO SHOW OFF IN FRONT OF HER MOM TODAY, WE'LL LET HER GET US

STARTED. >> SO WE ARE GOING TO START WITH THE SPECIAL EVENTS. THE EVENT ALLOCATION FORMULA

[01:05:01]

THIS IS A DIRECT ALLOCATION FROM THE BUDGET AS WELL AS THE

SCORING OF EACH APPLICATION. >> I SHOULD SAY WE HAVE HAD 14 EVENTS SUBMIT SOME KIND OF APPLICATION.

EIGHT ARE IN THE MARKETING GRANT FOR AND THE SIGNATURE EVENT MARKETING GRANT CATEGORY AND THEN TWO IN THE SPORTS GRANTS.

WE'LL GET STARTED FIRST WITH THE ONE THAT I HAVE FIRST WHICH WOULD BE THE ORANGE PARK FALL FESTIVAL.

I'M JUST GOING BY YOUR -- >> YEAH.

THAT'S FINE. >> YOUR SPREAD SHEET HERE.

>> SO THIS IS SIGNATURE EVENTS. >> SIGNATURE EVENT.

ORANGE PARK FALL FESTIVAL. EMILY WILL SAY A FEW THINGS ABOUT THE FALL FESTIVAL IN ORANGE PARK.

>> THIS IS GOING TO BE THE 40TH ANNIVERSARY, Y'ALL.

EVERYTHING WILL BE A CALL BACK TO 1982 AND WE ARE SUPER EXCITED ABOUT THE GRAPHICS AND SUPER EXCITED ABOUT THE BANDS MY EVENT

COORDINATOR IS PULLING UP. >> PROBLEMS OF BEING SHORT AND RELATIVELY QUIET. BETTER?

>> SO YEAH. THE FALL FESTIVAL 40TH, WE ARE SUPER EXCITED. THERE WERE A LOT OF THINGS WITH TURNING 40 THIS YEAR ALONG WITH THE FALL FESTIVAL.

I'M EXCITED TO BE HERE BECAUSE THIS IS ONE OF THE FIRST MEETINGS I HAVE BEEN ABLE TO ATTEND IN A FEW YEARS BECAUSE OF CONFERENCE. INSTEAD OF ME JUST RUNNING DOWN THE LINE, DO Y'ALL HAVE ANY SPECIFIC QUESTIONS ABOUT FALL

FESTIVAL? >> ANYBODY HAVE QUESTIONS? I HAVE ONE IN TERMS OF MARKETING.

ARE YOU DOING ANYTHING ABOVE AND BEYOND WHAT YOU HAVE DONE FOR

PAST FESTIVAL? >> WE ARE REALLY TAKING A HARD LOOK AT HOW WE ARE SPENDING OUR DOLLARS AND WHAT IS AND ISN'T COST EFFECTIVE. AND SO THAT HAS MEANT TO SHIFT.

WHAT OF THE THINGS WE ARE DOING IS WORKING WITH YOU NATION.

THEY TALKED ABOUT HAVING AMAZING SUCCESS WITH THAT.

SO WE SET THAT UP FOR THE FALL FESTIVAL AND WE WILL LIKELY DO IT FOR HOME -- HOMETOWN HOLIDAY. THAT'S ONE OF THE BIGGEST CHANGES WE ARE MAKING IN TERMS OF MARKETING FOR FALL FESTIVAL AND LOOKING FOR -- CALLING IT A RENEWABLE AUDIENCE FROM AN AGE DEMOGRAPHIC STANDPOINT, BUT ALSO A DIFFERENT TYPE OF REACH.

KIND OF LIKE KIMBERLY WAS TALKING ABOUT, PLATFORMS WE CAN'T GET ON. ONE IS A TIK TOK VIDEO, AND I SHOULDN'T BE AS EXCITED ABOUT THAT, BUT I AM.

>> ANYTHING ELSE FOR EMILY AT THIS TIME?

>> IT IS A GREAT FESTIVAL AND IT IS VERY EXCITING IN AND AROUND

THE TOWN HALL THERE. >> IF YOU HAVEN'T SEEN SOME OF OUR GRAPHICS YET, WE HAVE A FEW OF THEM ON FACEBOOK.

ALL OF MY VENDORS ARE STARTING TO POST THEIR VENDOR GRAPHIC THAT ARE ALL IN THE 1982 KIND OF THEME AND VIBE.

I AM REALLY EXCITED ABOUT THAT. >> PROJECTING THE NUMBER OF ATTENDEES AROUND 45,000 AND IT IS A $2 MILLION ECONOMIC IMPACT ON THE COUNTY. THE REQUEST IS 14,000.

THE MODEL CAME DOWN ACTUALLY ALLOCATING THAT WE COULD GO HIGHER, BUT THEY ARE HAPPY WITH THE 14,000.

ANY OTHER QUESTIONS? >> ARE YOU EXPECTING LESS THIS YEAR? LESS PEOPLE?

>> NO. WE ARE EXPECTING MORE.

PAST ATTENDANCE WAS 54. THIS ONE IS -- UNLESS I'M

LOOKING AT IT WRONG. >> LAST YEAR WAS DEFINITELY OUR

RECORD YEAR. >> MAYBE IT WAS A TYPO.

IT SHOULD BE 45. >> I THINK THE DIFFERENCE IS THAT WHEN YOU LOOK AT THE PROJECTED LOCAL CLAY COUNTY EVENT ATTENDEES AND THE PROJECTED OUT OF TOWN EVENT ATTENDEES, WHEN YOU ADD ALL OF THOSE TOGETHER, THAT'S THE

DIFFERENCE. >> MATH IS NOT MY STRONG SUIT.

I'M SORRY. >> APPRECIATE THAT.

DO WE WANT TO VOTE ON THESE EACH INDEPENDENTLY, OR DO WE WANT TO

[01:10:05]

>> THAT'S ENTIRELY UP TO YOU ALL.

IN THE PAST YOU HAVE DONE IT TOGETHER.

UNLESS YOU HAVE ANY QUESTIONS ABOUT --

>> I THINK THAT'S THE WAY WE'LL DO IT.

IF WE HAVE ANY QUESTIONS OR PROBLEMS, WE CAN IDENTIFY THAT BEFORE WE VOTE. THANK YOU, EMILY.

THE NEXT IS THE MOOSE HAVEN CHILI COOKOFF.

THE REQUESTED AMOUNT IS $10,000 AND RECOMMENDED FUNDING IS FOR 10,000, BUT THE ALLOCATION MODEL FUNDING COULD BE MORE.

COME ON UP AND TELL US ABOUT THIS YEAR'S COOKOFF.

IT IS ALWAYS GOOD TO BE OUT THERE FOR COOKOFF DAY.

AND I KNOW FOLLOWING COVID IT IS NICE TO BE BACK TO TALK ABOUT

HOLDING IT AGAIN. >> ABSOLUTELY.

THANK Y'ALL FOR HAVING ME. FOR THOSE OF YOU THAT ARE NEW TO ME TO THE COUNCIL, IF YOU'RE NOT FAMILIAR WITH MOOSE HAVEN, WE ARE A NOT FOR PROFIT RETIREMENT COMMUNITY.

WE SERVE EXCLUSIVELY THE MEMBERS OF THE MOOSE.

YOU HAVE TO BE A MOOSE TO LIVE THERE.

YOU HAVE TO BE 65 OR OLDER. PART OF THE MOOSE'S MISSION IS TO REACH OUT TO OUR COMMUNITIES. PART OF THE MOOSE'S MISSION IS TO TAKE CARE OF SENIOR MEMBERS AND TO TAKE CARE OF CHILDREN WHICH WE DO IN CHICAGO. REACHING OUT TO OUR COMMUNITY HAS BECOME HUGE. WE HAVE A HEART OF THE COMMUNITY PROGRAM. OR CHILI COOKOFF IS ONE OF THE THINGS WE DO. WE OPEN UP OUR GATES.

AND AS COMMISSIONER SELES -- CILLAS SAID WE SHUTDOWN FOR 12 YEARS. WE HAD OUR FIRST POST COVID CHILLY EVENT. FROM THE NUMBERS FROM 2019, I AM EXCITED TO SAY WE DOUBLED. OUR ATTENDANCE WENT FROM HR-LGTS OVER -- FROM A LITTLE OVER 2,000 TO 4500 KHR IS UH -- WHICH IS A LOT OF ATTENDERERS. THAT DOES NOT COUNT THE COOK TEAMS FROM ALL OVER THE UNITED STATES.

IT IS A FRATERNAL-BASED EVENT. WE ARE ADVERTISING -- BY THE WAY. MOOSE HAVEN CANNOT ADVERTISE FOR THEMSELVES. WE CAN JUST ADVERTISE FOR EVENTS. THAT'S WHY A PARTNERSHIP WITH THE CLAY COUNTY TOURISM AND MOOSE HAVEN HAS BECOME SUCH A RICH PARTNERSHIP IS WE WANT TO BRING THEM HERE AND SHOW THEM NOT ONLY MOOSE HAVEN, BUT WHAT OUR COUNTY HAS.

THIS YEAR WE ARE EXPECTING TO DOUBLE AGAIN.

WE ARE LOOKING AT ABOUT 6,000 PLUS ATTENDEES.

WE ARE ASKING ONLY FOR THE 10,000.

I KNOW BASED ON OUR NUMBERS AND OUR INFORMATION AND THE DATA THAT WE COULD GET MORE, BUT RIGHT NOW WE ARE JUST USING THE 10,000 TO GO OUT ON RADIO AND TELEVISION TO BRING PEOPLE IN.

IF WE GROW TOO QUICKLY, AS KIMBERLY KNOWS, WE WANT THAT PARTNERSHIP AND INFRASTRUCTURE IN PLACE BEFORE WE BLOW IT OFF THE CHARTS WHICH WE WANT TO DO ONE DAY WITH THE WORLD CHILI COOKOFF. WE APPRECIATE WHAT YOU DO TO HELP US. WHEN I SAY IT IS GROWING FRATERNALLY, THE CEO OF THE MOOSE FRATERNITY WHICH IS ONE PEOPLE STRONG ANNOUNCED HE IS CHALLENGING TEAMS IN THE FRATERNITY FROM EVERY STATE IN THE UNITED STATES TO COME.

I HAVE BEEN CONTACTED. OHIO IS COMING AND THEY BRING 12 TO 15 PEOPLE WITH THEM. THE HOLIDAY INN IS GENERALLY MAXED OUT SO IF I ASK KIMBERLY FOR HELP HOPEFULLY THEY WILL HELP US. PEOPLE FROM WYOMING IS COMING AND NORMALLY THEY DON'T COME. SO A COOK IS FOUR TO FIVE PEOPLE AND YOU FIGURE THEY BRING SPOUSES.

IT IS A GREAT EVENT TO BRING PEOPLE TO CLAY COUNTY.

AND THE BEST THING IS IT IS THURSDAY NIGHT, FRIDAY NIGHT, SATURDAY NIGHT AND GO HOME ON SUNDAY.

THAT'S A LOT OF HEADS IN BEDS AND IT IS AN OPPORTUNITY FOR THEM TO EAT IN THE COMMUNITY. NOT ONLY THAT, THEY HAVE TO MAKE 30-GALLONS OF CHILI AND DO IT HERE.

THEY FLY HERE AND DRIVE HERE AND SHOT AT BJ'S AND WINN-DIXIE AND PUBLIX. IT IS SATURDAY, NOVEMBER 12TH. MARK IT ON YOUR CALENDAR.

WE'D LOVE TO HAVE YOU. >> HOW MANY PEOPLE CAN YOU

SUPPORT? >> EXCUSE ME?

>> HOW MANY CAN YOU GROW TO? >> WELL, WE WANT TO -- WE WERE APPROACHED YEARS AGO AND THEY STILL TALK TO US ABOUT PUTTING IN OUR BID FOR THE WORLD CHILI COOKOFF.

IT HAS 400 COOK TEAMS. WE GENERALLY HAVE 35 TO 40 AND WE STILL DRAW THAT MANY PEOPLE AS ATTENDEES.

YOU HAVE TO HAVE THE CHILI IN ORDER TO DRAW THE PEOPLE.

OUR EVENT IS A REGIONAL EVENT WHERE THEY QUALIFY FOR THE WORLD

[01:15:01]

THEY DO THE PEOPLE'S CHOICE. >> ANY QUESTIONS ON THE CHILI COOKOFF? WHY DON'T YOU STAY THERE BECAUSE ONE OF YOUR EVENTS IS ALSO HERE, THE MOOSE HAVEN AMERICAN PRIDE

FOURTH OF JULY CELEBRATION. >> YES.

THE MOOSE HAVEN FOURTH OF JULY CELEBRATION IS TYPICALLY A ONE-DAY EVENT. THEY WANT TO COME BECAUSE THE EVENT TYPICALLY HAS LIVE ENTERTAINMENT.

WE HAVE FIREWORKS AND THAT'S THE BIG THING.

IT COSTS US ABOUT $35,000 A YEAR TO DO FIREWORKS.

THE TOWN OF ORANGE PARK WAS GENEROUS IN DONATING $17,000 FOR US THIS YEAR. THIS WAS THE FIRST YEAR, THIS PAST YEAR, WE ASKED FOR A GRANT FOR THIS EVENT.

SECOND TIME. I'M SORRY.

AGAIN WE USED IT FOR RADIO AND TELEVISION BROADCASTING.

ACTUALLY IN THIS EVENT WE DIDN'T DO THE TV.

WE DID JUST THE RADIO. AND I HAVE TO TELL Y'ALL, BASED ON OUR CALCULATIONS AND THE TOWN OF ORANGE PARK POLICE DEPARTMENT, WE HAD 8,000 PLUS PEOPLE THERE.

IT WAS ONE OF THE BIGGEST EVENTS WE HAD AND THAT WAS THE FIRST TIME POST COVID. WE EXPECT IT TO KEEP GROWING AND KEEP GROWING. THE RIVERFRONT WAS ABSOLUTELY PACKED END TO END FROM STYLES TO KINGSLEY.

YOU COULDN'T GET ANOTHER CHAIR ON IT.

WE SAW THE IMPACT OF THAT EVENT GROW TO.

IT WILL JUST KEEP GROWING. WE ARE ONE OF THE FEW IN NORTHEAST FLORIDA. IT IS A 20-MINUTE SHOW.

$A VERY NICE -- IT IS A VERY NICE EVENT AND WE THANK YOU FOR

YOUR SUPPORT. >> ANY OTHER QUESTIONS FOR

MARIA? >> ONE OTHER THING I FORGOT TO PHEPBGSZ CASH DASH -- I FORGOT TO MENTION IS WE BROUGHT IT FROM CANINES TO WARRIORS AND WE BROUGHT IT BACK TO THE COMMUNITY THE MOOSE HAVEN AMERICAN PRIDE FOURTH OF JULY REQUESTED 10 AND THE RECOMMENDED FUNDING IS $10,000 AND THE ALLOCATION MODEL INDICATES MORE. THE FINAL IS THE CLAY COUNTY AGRICULTURAL FAIR THAT THIS YEAR WILL BE MARCH 30TH TO THE 9TH OF APRIL, 2023. THEY REQUESTED 45 AND THE RECOMMENDED FUNDING WILL BE FOR THE ALLOCATION OF MODEL FUNDING WHICH IS THE 27.5. THIS IS WHERE THE BOARD HAS THELY -- THE LEEWAY TO GIVE THEM THE REQUESTED FULL AMOUNT.

THAT'S SOMETHING THE BOARD CAN DISCUSS.

ANY THOUGHTS OR QUESTIONS ON THE FAIR?

>> NO. I WISH SOMEBODY FROM THE FAIR WAS HERE. I WANT TO KNOW WHAT THEY THINK AFFECTED THEIR NUMBERS THIS YEAR I THINK THEIR NUMBERS WERE DOWN

THIS YEAR. >> YOU CAN'T COME -- WELL, I'M JUST GOING TO GO ON RECORD AS SAYING THIS.

THEY HAD 131,000 PEOPLE IN 11 DAYS.

I DON'T THINK IT IS FAIR FOR US TO COMPARE 2022 TO 2021 BECAUSE OF THE PENT UP DEMAND FROM THE PANDEMIC.

THERE WAS -- OUR FAIR WAS THE FIRST -- ONE OF THE VERY FIRST FAIRS THAT OPENED. I THINK FROM A -- WHILE THEY HAD MORE PEOPLE IN 2021 ATTEND THE FAIR, THEY ACTUALLY BEAT 2019 NUMBERS WITH THE 22 FAIR. WHEN YOU LOOK AT IT IN A FAIRWAY, WHEN YOU COMPARE THE NUMBERS, THEY ACTUALLY HAD

HIGHER ATTENDANCE IN 22. >> THE OTHER THING I WILL SAY IS THAT THE FIRST SATURDAY WAS A WASHOUT.

THEY PROBABLY DID LESS THAN HALF OF WHAT THEY NORMALLY WOULD DO

ON A SATURDAY. >> AND I THINK THAT'S THE KEY POINT TO REMEMBER. WHEN ARE YOU COMPARING NUMBERS,

[01:20:05]

A FAIR ASSESSMENTS. >> I WASN'T BEING CRITICAL.

I JUST WANTED TO KNOW WHAT THE ASSESSMENT WAS.

WHAT DO THEY THINK CAUSED IT? WHAT DO THEY FORESEE ABOUT HOW THEY WILL, LIKE -- WHAT THE CHANGES ARE GOING TO BE.

I JUST WANTED TO HEAR ABOUT WHAT IS GOING TO HAPPEN COMING P TO THE 2023 FAIR. THEY --

>> THEY ARE WORKING ON -- TASHA UNVEILS THE NEW THINGS.

>> AND SHE DOES A GREAT JOB. WE DON'T WANT TO ALWAYS JUST ASSUME THAT IT IS GOING TO BE GREAT, RIGHT? WE HAVE A LOT OF FAITH AND WE TRUST THEM AND LOVE THEM, BUT WE DON'T ASSUME. WE WANT TO ASK QUESTIONS.

>> AND TASHA IS OUT OF TOWN. I MEAN KNOW THAT IF SHE COULD HAVE BEEN HERE SHE WOULD HAVE. AND WE DON'T WANT EVERYONE TO

ASSUME THAT. >> DO YOU KNOW IF -- WHAT KIND OF OUT-OF-TOWNERS IN TERMS OF PERCENTAGES CAME FROM OUT OF TOWN. DO YOU HAVE ANY OF THAT AT ALL?

>> WE DON'T HAVE ANY BENCHMARKS BECAUSE THIS IS THE FIRST YEAR THAT WE HAVE THE DATA. I AM HAPPY TO GET THAT FOR YOU.

>> IT IS ON YOUR APPLICATION SCORING SHEET.

YOU CAN LOOK AT THAT IN TERMS OF PROJECTED LOCAL ATTENDEES AND PROJECTED OUT OF TOWN ATTENDEES. THERE ARE SKHRAOEUTLY MORE -- THERE ARE SLIGHTLY MORE PEOPLE COMING FROM OUT OF TOWN THAN CLAY COUNTY RESIDENTS GOING. ANECDOTALLY AS YOU ATTEND THE FAIR, YOU CAN TELL THE NUMBER OF PEOPLE THAT ARE FROM OUT OF TOWN. IT MAY BE FURTHER APART THAN OUT-OF-TOWNERS. THEY DO A GOOD JOB SPENDING TOURISM DOLLARS AND THEY DRAW PEOPLE IN.

ONCE THEY HAVE -- >> AND ONCE THEY HAVE BEEN CLASSIFIED FOR FOUR YEARS, THEY HAVE TO MATCH THE MARKETING AWARD THEY GET. WE AWARDED THEM A GRANT OF $45,000. BUT THEY HAD TO SPEND $90,000 IN MARKETING TO GET THAT $45,000. KEEP THAT IN MIND AS WELL.

I REMEMBER GETTING A PACKAGE FOR THE FAIR IN A BIGGER CHUNK OF THE PEOPLE THAT ACTUALLY CAME TO THE FAIR, IF I REMEMBER CORRECTLY. I LOVE THE FAIR AND I THINK IT IS A GREAT THING FOR THE COUNTY. WE HAVE OUR EYES WIDE OPEN AND THE ALLOCATION IS 27,000 AND THEY ARE ASKING FOR 45 AND THEY ARE GOING TO BE SPENDING 90. THE MAJORITY OF THE PEOPLE THAT CAME, CAME FROM JACKSONVILLE IT CAME FROM ORANGE PARK AND MIDDLEBURG. ARE WE SPENDING $90,000 AND IT IS FALLING INTO -- IT IS LIKE THE -- GOSH, I FORGET THE WORD FOR IT. IT IS LIKE WE ARE ADVERTISING AND ADVERTISING AND ADVERTISING, BUT REALLY IF WE HAD ONLY

[01:25:04]

I WANT TO MAKE SURE THAT WE ARE -- WHEN WE SAY WE ARE GOING TO GIVE THEM EXTRA 45,000 AND THE ALLOCATION WAS TELLING US TO GIVE THEM 27, THAT WE ARE NOT SPENDING EXTRA, EXTRA FOR ALMOST MAYBE NO RETURN. AND MAYBE THERE IS A RETURN, BUT I WANT TO MAKE SURE WE ASK THE RIGHT QUESTIONS AND WE THINK THINGS THROUGH. AND SO I WOULD LIKE TO KNOW THAT WHERE DID THESE 4 WRISTS COME FROM AND KNOW THAT FOR SURE?

>> LET ME SEE IF I CAN PULL IT UP.

>> WHILE ARE YOU DOING THAT, I'M SORRY TO --

>> GO AHEAD, BRIAN. JUMP IN.

>> CAN YOU WALK US THROUGH THE DISPARITY FROM THE STAFF RECOMMENDATION TO THE 45? DID MORE THAN 300 ROOM NIGHTS

NOT DRIVE ENOUGH? >> CONNOR CAN HELP YOU WITH

THAT. >> YOU'RE FINE.

IF YOU LOOK AT YOUR APPLICATION SCORING SHEET WHICH IS SOMETHING NEW THIS YEAR. FOR EVERYONE IN THE CROWD, YOU WILL BE GETTING AN APPLICATION SCORING SHEET THAT WALKS YOU THROUGH YOUR SCORING AND WHERE ARE YOUR STRONG SUITS AND WHERE THE AREA OF IMPROVEMENT IS. FOR THE BREAK DOWN FOR THE FAIR, THE AREA OF IMPROVEMENT WAS SMART OBJECTIVES WERE NOT CLEARLY DEFINED AND THE ADVERTISING/MARKETING PLAN WAS NOT SPECIFICALLY DEFINED IF THAT HELPS ANSWER YOUR QUESTION.

>> SO THOSE TWO AREAS, PRIMARILY THE SECOND ONE I IMAGINE WAS WELL DEFINED AND WOULD HAVE DRIVEN THE NUMBER UP?

>> CORRECT. >> THAT WOULD HAVE GIVEN THEM MORE POINTS AND THERE IS AN ALGORITHM THAT RELATES TO THE PERCENTAGE WE GAVE THEM OF THE REQUESTED AMOUNT.

>> CORRECT. >> THANK YOU.

>> I UNDERSTAND YOUR POINT. ANYBODY THAT HAS BEEN IN ADVERTISING KNOWS YOU CAN NEVER SPEND ENOUGH MONEY IN TERMS OF ADVERTISING. LOOK AT MCDONALD'S.

DO THEY HAVE TO ADVERTISE? MANY PEOPLE KNOW MCDONALDS AND WHAT IT IS. YOU CAN SEE AT LEAST THREE OR FOUR TIMES A DAY I CAN SEE A TV COMMERCIAL WITH MCDONALDS.

BOTTOM LINE, I ASK IT IN A REVERSE WAY.

WHAT WOULD IT HAVE BEEN IF WE DIDN'T ADVERTISE? IF WE DIDN'T REMIND PEOPLE THE CLAY COUNTY FAIR WAS GOING ON? THE QUESTION AT THIS POINT IS THE MODEL SAYS 27 AND IS THAT WHERE WE REACH OUT AND GIVE THEE LARGEST SINGLE EVENT THAT TAKES PLACE IN CLAY COUNTY AND WHAT KIND OF MESSAGE DID IT SEND TO THE FAIR ASSOCIATION THAT WE CUT THEM BY 18.

MAYBE ONE OF THE IDEAS I PITCHED TO KIMBERLY IS TAKE THE $18,000 AND PROMOTE THE MONTH OF MARCH, APRIL OR WHENEVER THE FAIR IS RUNNING, AND ACTUALLY PROMOTE THE FAIR, BUT ALSO OTHER THINGS HAPPENING IN CLAY COUNTY IN THE TWO, THREE-WEEK PERIOD.

MAYBE WE HAVE A STRAWBERRY FESTIVAL OR SOMETHING ELSE THAT -- THE SCOTTISH FESTIVAL. PUT THAT IN A COMMERCIAL OR THE ADVERTISEMENT WE ARE RUNNING, SO IT IS A FULL CLAY COUNTY.

LOOK WHAT IS COMING UP IN CLAY COUNTY.

LOOK WHAT IS HAPPENING IN CLAY CUNTY.

THE 33RD, 35TH ANNUAL COUNTY FAIR.

WE HAVE THE 34TH SCOTTISH GAMES OR THE STRAWBERRY FESTIVAL OR WHATEVER IT MAY BE. SO WE'RE SPENDING THE MONEY AND WE CONTROL WHERE IT IS SPENT AND THE MESSAGE TO BRING PEOPLE TO CLAY COUNTY. AND IT IS MORE THAN JUST THE FAIR THAT'S BEING ADVERTISE -- ADVERTISED.

WE'LL ADVERTISE THE FAIR, BUT HOPEFULLY WE CAN ATTRACT SOME OTHER EYES TO THE COMMERCIAL AND BRING THEM TO CLAY COUNTY WITH SOME OTHER FUNCTION. WE TALKED ABOUT THAT A FEW YEARS AGO TO GETTING THE FAIR ABOVE AND BEYOND THE 45,000.

I CAN TELL NEW TERMS OF THE FAIR THEY ARE WORKING ON ADDITIONAL PARKING. AS A COUNTY WE ARE WORKING ON ADDITIONAL ACCESS IN AND OUT AND TRYING TO FIGURE OUTWEIGHS -- OUT WAYS TO MOVE TRAFFIC MORE SMOOTHLY SO WE DON'T HAVE THE DELAYS WE SUFFERED THROUGH LAST YEAR.

NOT ONLY THE COUNTY FAIR, BUT SOME OF THE OTHER FESTIVALS OUT THERE. THEY ARE COMING ON AND WE HAVE

[01:30:06]

ALL OF THOSE THINGS ARE ON THE TABLE AND CAN BE DISCUSSED OR IMPLEMENTED IN TIME FOR THE FAIR.

DID YOU HAVE THE NUMBERS? >> YES.

KEEP IN MIND THAT THIS IS NOT EVERY PERSON THAT WALKS THROUGH THE GATE. THIS IS A BIRD'S EYE VIEW OF DATA. I DON'T WANT ANYONE WALKING OUT OF HERE SAYING, YOU KNOW, THIS IS THE DATA FROM THE FAIR BECAUSE IT'S NOT. IT IS AN ASSUMPTION OF WHAT THE ADVICE -- ADVICE -- VISITATION TO THE FAIRGROUNDS IN THE MONTH OF APRIL LOOKS LIKE. IT LOOKS LIKE THE AVERAGE STAY WAS 2.5 NIGHTS. THE AVERAGE DISTANCE TRAVELED WAS 224.9 MILES. THE MAJORITY -- SO 45.2% CAME FROM DAY TRIPS. THE NEXT -- WELL, THE HIGHEST NUMBER AFTER THAT WAS FOUR PLUS NIGHTS AT 27.6.

MOST OF THE STAYS CAME FROM -- OR MOST OF THE TRIPS CAME FRIDAY, SATURDAY AND SUNDAY. NO SURPRISE THERE.

56.8% ARE LESS THAN A HUNDRED MILES.

IT GOES TO 18.6% TO 250 MILES. 16.1% IS 250 TO 500 MILES AND 8.5 OR -- 8.5% IS 500 OR MORE. THE MARKETS OR THE ORIGIN MARKETS ARE AT JACKSONVILLE OF COURSE AT NUMBER ONE.

THAT'S JACKSONVILLE TO BRUNSWICK.

THAT DOESN'T JUST INCLUDE THE JACKSONVILLE MSA.

IT INCLUDES SOUTHEAST GEORGIA AS WELL.

ORLANDO, DAYTONA AND MELBOURNE IS NEXT.

AND THEN TALLAHASSEE, ARE SAVANNAH, MIAMI, FORT LAUDERDALE, PORTLAND, ATLANTA, TAMPA, SAINT PETE, SUE FALSE --

SUE -- SO -- SO -- SIOUX FALLS. >> IT FEELS LIKE MORE THAN 300

ROOM NIGHTS. >> AND IT MAY BE.

>> IT IS AN ESTIMATE, OF COURSE. IT FEELS LIKE -- --

>> CINCINNATI AUGUSTA, GAINESVILLE.

IT DEPENDS ON -- I MEAN, WEST PALM BEACH.

THE LIST GOES ON AND ON, CHATTANOOGA.

LIKE I SAID, THIS IS THE DATA SET THAT TRACKS CELL PHONE USAGE. IT IS NOT EVERYONE'S CELL PHONE.

IT IS NOT EVERYONE THAT WALKED THROUGH THE GATE AT THE FAIR TKPWROUPBGDZ. IT -- FAIRGROUNDS.

IT GIVES AS YOU SNAPSHOT OF WHAT COULD BE THE VISITINGS AT THE FAIRGROUNDS DURING THE MONTH OF APRIL.

>> ACTUALLY THAT'S VERY HELPFUL. WHEN I STARTED THIS LINE OF QUESTION, IT IS MORE SO WE HAVE MORE INFORMATION.

I DON'T WANT TO ALWAYS ASSUME IT IS A FAIR.

IT IS A GREAT FAIR. WE WON SEVERAL AWARDS, RIGHT? AND SO WE WANT TO MAKE SURE THAT WE ARE REALLY BEING GOOD STEWARDS OF THE COUNTY'S TOURISM MONEY AND NOT JUST AWARDING IT BECAUSE WE HAVE DONE SO EACH TIME.

AND WE WANT TO MAKE SURE WHEN WE AWARD THIS MONEY IT COMES FROM A PLACE OF INFORMATION. THAT'S THE INFORMATION WE NEEDED AND WE WANT TO MAKE SURE THAT IT IS NOT -- YOU KNOW, WE ADVERTISE, BUT PEOPLE FROM JACKSONVILLE CAME, AND IT REALLY CAME FROM EVERYWHERE ELSE. THANK YOU FOR THAT INFORMATION.

>> HOW MANY YEARS IN A ROW HAVE WE DONE ABOVE 35,000, FOR

EXAMPLE? >> 45.

45 LAST YEAR. THE FIRST YEAR WHEN I WAS ON THE BOARD IT WAS 50, RIGHT? AND THEN WE LOWERED THE MAX FOR THIS CATEGORY TO 45 AND IT HAS BEEN THAT WAY SINCE THEN.

[01:35:05]

>> IT HAS BEEN FIVE YEARS AND THERE WAS ONE YEAR -- I MEAN, THEY HAD TO CANCEL BECAUSE OF COVID.

>> SO FIVE YEARS AT 45 -- EXCLUDING THE COVID YEAR.

>> FOUR YEARS. >> THREE, TECHNICALLY.

[INAUDIBLE]. SO THEY ACCURATELY HAVE HAD --

>> WELL, BEFORE IT WAS 50,000 EACH YEAR FOR HOW MANY NUMBER OF YEARS? WE LOWERED IT TO 45 BECAUSE WE DID IT FOR ALL OF THE EVENTS IN THE SIGNATURE PROGRAM FOR THE GRANTS. FOR THE MOST PART IT HAS BEEN 45 OR 50 FOR QUITE A FEW YEARS. I COULDN'T TELL YOU EXACTLY.

>> POSSIBLY WITH THE CONSTRUCTION FROM 23, MAYBE THAT DETERRED A COUPLE PEOPLE, BUT HOPEFULLY IT WILL BE DONE BY THE NEXT ONE. IT WILL BE MORE ACCESSIBLE TO OTHER PEOPLE BECAUSE THEY CAN JST HOP RIGHT ON TO --

>> YEAH. I DON'T THINK YOU HAVE TO WORRY ABOUT IT IN TERPBLS -- TERMS OF ATTENDANCE.

THE MODEL TELLS US 27 AND THAT'S WHAT WE RECOMMEND.

IT MAKES IT TO THE BOARD AND THEN WE MAKE A DECISION WHETHER WE WANT TO OVERRIDE THE MODELING AND GIVE THEM A 45 AS WE DID LAST YEAR. OBVIOUSLY THEY HAD A SUCCESSFUL YEAR DESPITE COVID AND BAD WEATHER AND ALL KINDS OF THINGS THAT HIT THE 10 DAYS OR 11 DAYS. THAT'S WHAT IS AHEAD OF US NOW, WHETHER WE STICK WITH THE MODELING OR WE MOVE AHEAD TO THE FULL 45 OR WE TAKE THAT 17,500 AND DO SOMETHING DIFFERENT WITH IT. THAT'S WHAT IS BEFORE THE BOARD

NOW. >> I THINK THE NUMBER THAT'S KIMBERLY WAS READING OFF, IT FEELS LIKE THAT'S NOT Y'ALL'S

FAULT, BUT IT FEELS LIKE -- >> SOMETIMES WITH THE APPLICATIONS I THINK SOME OF THE EVENTS WILL PUT A CONSERVE -- CONSERVATIVE NUMBER IN. EMILY? SHY -- SHE WILL GIVE AS YOU RUN DOWN ON SOMETHING.

>> IF Y'ALL DON'T MIND, CAN I GO TO BAT FOR TASHA FOR A SECOND? TASHA DOES A LOT OF WORK WITH OTHER FAIRS ALE OVER -- ALL OVER THE COUNTRY. SHE HAS A PARTNERSHIP WITH THE CLAY COUNTY, IOWA FAIR WHERE SHE RUNS A CALL CENTER FOR THEIR FAIR AND THEY DO IT FOR HER. THEY DO CONTESTS WITH ONE ANOTHER TO WIN TICKETS TO ONE ANOTHER'S FAIRS AND SEND PEOPLE.

SHE CONSTANTLY HAS PEOPLE FROM OUT OF COUNTY -- WELL, OUT OF STATE AND OUT OF REGION COME TO BE SEE THE INNOVATIVE THINGS SHE IS DOING IN CLAY COUNTY. THE QUESTION WAS HOW IS SHE LOOKING TO IMPROVE FOR FUTURE YEARS.

NOT A LOT OF PEOPLE KNOW THIS AND I GOT PERMISSION TO TELL YOU GUYS. SHE DID A MYSTERY SHOP THIS YEAR AND I PARTICIPATED. SHE WAS INVITING PEOPLE WHO WERE MEMBERS OF THE FLORIDA FESTIVALS AND EVENTS ASSOCIATION FROM ALL OVER THE STATE TO COME UP AND MYSTERY SHOP HER FAIR AND GIVE HER THINGS TO IMPROVE UPON. THAT HAS BEEN, TO MY KNOWLEDGE, WILDLY SUCCESSFUL FOR HER. SHE HAS OTHER FAIRS ASKING HOW TO DO SIMILAR PROGRAMS TO IMPROVE THEIRS.

THE AMOUNT OF AWARDS SHE COLLECTS BECAUSE I HAVE TO TAKE THE PICTURES ARE STACKED DOWN HER ARM.

SHE WON A VERY PRESTIGIOUS AWARD AT FFEA.

ONE OF THE THINGS, IF YOU READ THE SOCIAL MEDIA POSTS, PEOPLE WERE GOING TO THE FAIR AND WERE SITTING IN TRAFFIC FOR THREE HOURS. THEY WERE GETTING OUT OF THEIR CARS AND WALKING THEIR KIDS DOWN TO THE FAIR.

I AM VERY PROUD OF THE FALL FESTIVAL, BUT THE FAIR IS WHY PEOPLE KNOW WHERE CLAY COUNTY IS.

I THINK Y'ALL AS A BODY WOULD BE REMISS TO NOT CONSIDER THE FUNDING FOR THE FAIR AT THE REQUESTED AMOUNT FREES HER UP IN OTHER AREAS TO DO THESE OUTREACH PROGRAMS ACROSS THE COUNTRY TO TRAVEL, TO LEARN AND TO INVITE PEOPLE FROM ALL OVER THE NATION

[01:40:04]

THANK YOU FORGIVING ME A MOMENT TO GO TO BAT FOR HER.

>> YOU SHOULD GET AN AWARD FOR THAT.

THAT WAS PRETTY AWESOME. >> YEAH.

I DON'T THINK YOU WANT TO TAKE ANY NEGATIVES FROM THE RECOMMENDATION IN TERMS OF THE DOLLAR AMOUNT.

IT IS MORE OF A STRUCTURE OF THE MODEL -- THE ALGORITHM THAT WE USE AND THAT'S WHY WE OVERROAD THE ALGORITHM LAST YEAR.

WE KNOW THE FAIR IS A MAJOR CONTRIBUTOR TO OUR ECONOMICS IN CLAY COUNTY. I DON'T THINK ANYBODY SHOULD -- I DON'T THINK SHE NEEDED TO BE DEFENDED.

I THINK WE JUST NEED A RATIONAL TO DO MORE OR HOW WE GET THE FULL AMOUNT TO THEM DESPITE THE ALOE RHYTHM.

THE BOARD DOESN'T NEED A RATIONAL, ALTHOUGH I THINK WE HAVE ONE. BRIAN MADE A MOTION, I THINK, AT THIS POINT. YOU DID MAKE A MOTION, RIGHT? LOOKING FOR A SECOND TO MAKE THE FUNDING FOR THE FAIR AT -- DEBBIE WILL SECOND THAT. QUESTION OR COMMENT?

>> I WANT TO MAKE A COMMENT. I WOULD BE IN SUPPORT OF THE FULL AMOUNT. AND IT DOES LOOK LIKE IT IS OBVIOUSLY NOT A QUESTION OF THE QUALITY OF THE EVENT, BUT THE SCORING IN THE APPLICATION. WITH THE FEEDBACK FROM THE APPLICATION THAT Y'ALL PROVIDED, DO WE THINK WE CAN MAKE IT SO IN THE FUTURE IT SCORES MORE ACCURATELY SO THEY ARE BRINGING THE RIGHT AMOUNT OF INFORMATION WITH REGARDS TO THE MARKETING

PLAN AND THINGS? >> I DON'T EVEN THINK IT HAS ANYTHING TO DO WITH THEIR SCORE. I THINK THERE IS AN ALGORITHM THEY CREATED THAT LOOKS AT THE BUDGET AND HOW MUCH MONEY IS LEFT IN THE BUDGET RATHER THAN THE VALIDITY OF THE SCORE.

WHEN YOU ARE AT THE SIGNATURE EVENT AND THE PERMISSIBLE AMOUNT ALLOWED TO BE AWARDED -- THE BUDGETED AMOUNT IS SIMILAR TO WHAT THE SPECIALLY VENTS -- SPECIALLY -- SPECIAL EVENTS HAVE BEEN AWARDED FROM A BUDGET PERSPECTIVE, THE ALGORITHM HAS BEEN SET UP TO DIS-- DISSUADE YOU FROM REQUESTING MORE MONEY.

SO THERE IS MORE MONEY LEFT IN THE BUDGET.

THAT'S THE WAY THE ALGORITHM IS WRITTEN RIGHT NOW.

WE HAVE PROPOSED TO CHANGE THAT. >> THE EVENT IS NOT JUDGED SOLELY ON THE EVENT. IT IS JUDGED ON A CERTAIN AMOUNT THAT IS SET ASIDE AND WHICH ONE SHOULD GET EACH DOLLAR AMOUNT THAT'S WHY SOME OF THE OTHERS CAME OUT ON TOP IN TERMS OF THE MODEL FUNDING. AS KIMBERLY INDICATED, WE HAVE TWEAKED THIS SEVERAL TIMES IN MODELING AND IT IS GETTING CLOSER. I THINK WE ARE JUST OFF AND THIS IS AN OUT LIAR IN TERMS OF HOW IT WORKS WITH THE NUMBERS.

WE HAVE A MOTION AND A SECOND. ANY OTHER DISCUSSION?

>> QUESTION. WE ARE TALKING ABOUT THE FAIR

WITH THIS MOTION AND SECOND. >> YES.

QUESTION. IS THERE MORE THAN THE 27,500 AVAILABLE IF WE ARE TALKING ABOUT WHAT WE HAVE BUDGETED

AVAILABLE. >> THERE IS $100,000 SET ASIDE FOR SIGNATURE EVENTS THIS YEAR. IF YOU LOOK AT YOUR ALLOCATION SHEET, IF YOU AWARD THE $45,000 THAT IS REQUESTED, YOU WILL HAVE

A SUM OF $79,000. >> GOTCHA.

THE 3.8 MILLION IS A BIG NUMBER. I WOULD LOOK TO TRY TO QUANTIFY THE ROOM NIGHTS A LITTLE BETTER AND SEE IF WE CAN'T FIGURE OUT A WAY TO DO THAT. THE 3.8, THE IMPACT ON THAT, IS THAT STRICTLY FROM THE FAIR SALES OR DOES THAT INCLUDE RESTAURANTS AND HOTELS AND STORES? ARE WE THROWING NUMBERS OUT THERE?

>> RIGHT NOW, YES. THAT'S ONE OF THE THINGS WE PROPOSE IN OUR CHANGES THAT WE WILL BE TALKING ABOUT AND WHEN WE TALK LATER IN THE AGENDA ABOUT A GRANT SUBCOMMITTEE.

THOSE ARE SOME OF THE CHANGES WE WANTED TO MAKE.

WE JUST COULDN'T GET IT DONE BEFORE THE APPLICATION CYCLE.

AND THAT IS DEFINITELY SOMETHING WE NEED TO SYSTEMATICALLY MAKE

[01:45:02]

YEAR. >> AND YOU WILL SEE, KEVIN, THAT EVEN WITH LIKE THE SPORTS EVENTS , THERE IS A SPECIFIC FORMULA THEY USE AND THEY RECOMMEND YOU USE SO EVERYTHING IS BEING TREATED WITH APPLES AND NOT APPLES AND ORANGES AND PEACHES IN TERMS OF FIGURING OUT HOW MUCH OF AN IMPACT A PARTICULAR EVENT HAS. IN THE PAST I HAVE SEEN -- I THINK PEOPLE HAVE USED AS MUCH AS A $50 MILLION IMPACT FROM THE FAIR. IT IS ALMOST IMPOSSIBLE TO TRACK. WE CAN DO A BETTER JOB WITH THE ROOM NIGHTS AND WE'LL WORK WITH THEM TO TRY TO FIGURE THAT OUT.

SEEMS LIKE IN TERMS OF THE OUT OF COUNTY ADVERTISING AND MARKETING PLAN, THEY JUST DIDN'T HAVE TIME TO PUT THAT TOGETHER TO THE TIMING OF SUCH THE APPLICATION COMES RIGHT BACK IN.

THE ONE THIS YEAR THE APPLICATION HAD TO COME IN IN

MAY OR JUNE? >> JULY 15TH.

AND TOO, CONNOR JUMP IN HERE, PLEASE, THEY OUTLINED WHERE THEY WERE GOING TO ADVERTISE. THEY HADN'T MADE A DECISION YET ON TIES -- ON SIZING AND THE DIFFERENT AD SIZES AND DISTRIBUTION. IT JUST WASN'T COMPLETE.

>> REALIZING THAT THEY ARE DEALING WITH $100,000.

SO WE HAVE A NEW TOTAL FOR THE FAIR AT $45,000.

LET'S REVIEW FOR THE ORANGE PARK FALL FESTIVAL AND RECOMMENDED FUNDING IS 14 AND MOOSE HAVEN CONSIDER HILI COOKOFF AT 10 AND THE FAIR WENT FROM 27 TO 45. THE MOOSE HAVEN AMERICAN PRIDE FOURTH OF JULY AT 10. TOTAL FOR SIGNATURE EVENTS ONLY IS $79,000. ANYBODY HAVE ANY QUESTIONS? FIRE AWAY, OTHERWISE I WOULD BE INTERESTED IN A MOTION.

>> I WOULD MOTION TO APPROVE THE STAFF RECOMMENDATIONS TO GO TO

THE TPRA*EUR -- FAIR. >> THAT DID -- IS $79,000.

>> THAT IS THE SECOND. >> ALL IN FAVOR?

>> I. >> ANY OPPOSED?

>> MOTION CARRIES. NOW WE WILL MOVE ON TO OUR NEXT CATEGORY. THAT HAS ONE, TWO, THREE, FOUR, FIVE, SIX, SEVEN? 1 WAS AN INCOMPLETE APPLICATION.

WE HAVE SEVEN. ANYBODY WANT TO TALK ABOUT THE MILITARY MUSEUM? CITY OF GREEN COVE, COME ON DOWN. YOU CAN PICK DOOR NUMBER ONE,

DOOR NUMBER TWO. >> GOOD AFTERNOON.

I AM TIFFANY KELLEY AND THE CITY OF GREEN COAST SPRINGS PUBLIC INFORMATION OFFICER. I WANTED TO TALK ON BEHALF OF GREEN COAST SPRINGS RIVER FEST WHICH IS OUR MEMORIAL DAY EVENT.

BOTH OF THESE EVENTS HAVE BEEN GOING -- WELL, CHRISTMAS ON WALNUT STREET HAVE -- HAS BEEN GOING ALONG OVER 20 YEARS AND RIVER FEST HAS BEEN GOING A LITTLE OVER 30 YEARS.

IT IS A BELOVED LOCAL EVENT FOR TECH CADES.

THE -- DECADES. THE PAST FOUR YEARS I HAVE BEEN WORKING WITH KIMBERLY -- MORGAN AND KIMBERLY THOMAS TRYING TO EXPAND THE EVENT. WORKING WITH U NATION AND MOMS IN ST. JOHN'S COUNTY AND WE WERE ABLE TO EXPAND THE LAST FEW YEARS OUR REACH TO ST. JOHN'S COUNTY AND A LITTLE DUVALL COUNTY. WE ARE EXCITED ABOUT THAT AND WITH CHRISTMAS ON "WALNUT STREET , WE ARE WORKING WITH THE GREEN COAST SPRINGS BUSINESS LEAGUE IN TERMS OF PUTTING THE PARADE TOGETHER. THE PARADE IS SOMETHING THEY TAKE ON AND WE AS A CITY HELP SUPPORT THEM WITH ROAD CLOSURES AND IT IS A LOT OF DIFFERENT LOCAL GROUPS.

[01:50:06]

MAKE THAT EVENT SUCCESSFUL. >> I WAS AT THE PARADE LAST YEAR AND IT SEEMED LIKE A HECK OF A LOT MORE THAN 5,000 PEOPLE.

IF THERE WERE NOT, THEY WERE ALL ON MY TOES TO WATCH THE PARADE GO BY. ANY QUESTIONS FOR TIFFANY ON CHRISTMAS ON WALNUT STREET? WHY DON'T YOU, WHILE YOU ARE

WITH US, TALK ABOUT RIVER FEST. >> SURE.

RIVER FEST HAS DEFINITELY SEEN A HUGE JUMP IN UH -- ATTENDANCE.

2021 WAS A HUGE JUMP AND WE DEFINITELY DID SEE MORE PEOPLE FROM OUT OF COUNTY, ST. JOHN'S COUNTY.

CONNIE BUTLER, ONE OF OUR CITY COUNCIL MEMBERS MENTIONED SHE TALKED TO PEOPLE FROM ST. JOHN'S COUNTY AND DUVALL COUNTY.

THIS PAST YEAR I WOULD SAY THAT BASED ON ESTIMATES THE ATTENDANCE WAS ABOUT THE SAME IF NOT A LITTLE MORE THAN 2021 WITH A LOT OF PEOPLE RETURNING FROM YEARS PAST.

I BELIEVE WE HAVE BEEN ABLE TO REACH MORE PEOPLE IN JACKSON

VILLE. >> IF I CAN ADD TO THAT?

>> COUNCILMAN? >> I KNOW 21 WAS REALLY GOOD.

THIS YEAR I WONDER IF IT FAR EXCEEDED 21 ONLY BECAUSE I HAVE BEEN DOWN THERE FOR SIX OF THOSE WHERE WE DO THE CEREMONY AND THE PARK WAS FULL ALREADY. WE ALWAYS HAVE A LITTLE CROWD AROUND FOR THE CELEBRATION AND THE FLYOVER.

THERE WERE PEOPLE AROUND THE WHOLE PARK.

>> I HAVE ONLY BEEN WITH THE CITY FOR FOUR YEARS, BUT I BELIEVE LAST YEAR WAS THE FIRST YEAR OF RIVER FEST AND 30 MINUTES BEFORE FIREWORKS, I THINK ALL EXCEPT FOR TWO OR THREE FOOD TRUCKS WERE SOLD OUT FOR THE DAY.

>> AND YOU HAVE A LOT MORE FOOD TRUCKS THAN YOU HAD IN THE PAST.

>> I THINK WE HAD 14 IF I REMEMBER OFF THE TOP OF MY HEAD.

>> IT IS THE HOME OF THE FOOD TRUCK.

>> ALL RIGHT. ANY OTHER QUESTIONS OR COMMENTS FOR TIFFANY? THANKS.

>> THANK YOU SO MUCH. >> THEY REQUESTED 3,000 AND IT WAS RECOMMENDED THROUGH THE MODEL.

AND THE CITY OF GREEN COVE FOR THE MEMORIAL DAY RIVER FEST HAS BEEN RECOMMENDED FOR FUNDING. BOTH RETURNED A HIGHER NUMBER IN TERMS OF THE ALLOCATION MODEL FOR FUNDING.

KEEP THAT IN MIND. HOMETOWN HOLIDAY, ANYBODY -- ARE

YOU GONNA JUMP UP? >> ME AGAIN.

SORRY. SO THIS IS THE FIRST YEAR WE ARG TKPWRAFPT FOR HOMETOWN HOLIDAY -- GRANT FOR HOMETOWN HOLIDAY. IT IS OUR ONLY TOWN EVENT THAT DOES NOT HAPPEN AT TOWN HALL PARK.

IT IS AN EVENING EVENT. IF YOU HAVE NOT BEEN, IT IS SUPER CHARMING. MY FAVORITE COMMENT EVER WAS THAT IT LOOKED LIKE A HALLMARK MOVIE.

WE BOUGHT SOME NEW LIGHTS FOR THE TRAIL THIS YEAR AND I AM SUPER EXCITED ABOUT ALL OF THAT. HOMETOWN HOLIDAY'S ATTENDANCE HAS FLUCTUATED A LITTLE BIT, BUT LAST YEAR IT WAS DEFINITELY UP.

SOME YEARS IT RAINED AND WE HAD TO MISS AN ENTIRE DAY OF THE EVENT. WE EXTENDED THE HOURS.

WHEN I CAME TO THE TOWN IT WAS 6-9 AND NOW IT IS 5-9.

THEY OPEN THE HOUSE UP AND THEY DO TOURS.

WE HAVE THE TRAIL THROUGH THE PARK.

OF COURSE EVERYBODY IS THERE THROUGH THE PLAYGROUND LAST YEAR WHICH WE ARE GOING TO MAKE SURE IS WELL LIT FOR KIDS TO ACTUALLY PLAY ON IT. WE ARE LOOKING TO MAKE IT THIRD IN LINE IN TERMS OF THE SCALE OF THE EVENT THE TOWN DOES.

ANY QUESTIONS ON HOMETOWN HOLIDAY?

>> ANY QUESTIONS? 3500 IS THE REQUESTED.

3500 IS RECOMMENDED FUNDING. ECONOMIC IMPACT IS NEARLY A QUARTER OF A MILLION DOLLARS. SO 3500 IS THE RECOMMENDED GRANT. ANY QUESTIONS? ALL RIGHT. SKWR DON'T YOU STAY BECAUSE YOU

[01:55:02]

HAVE KIDS FEST. >> I DO.

I WANT TO SAY WE JUST WRAPPED KIDS FEST, BUT IT WAS IN APRIL.

WE MOVED KIDS FEST THIS YEAR. HONESTLY I GOT TIRED OF MOVING PEOPLE TO THE HOSPITAL BECAUSE THEY WERE SO HOT.

MOVING IT WAS REALLY, REALLY WELL RECEIVED.

NOT A COMPLAINT TO BE HAD. WE ARE KEEPING IT AN APRIL EVENT. THIS YEAR IT WILL BE THE FOURTH WEEKEND BECAUSE I THINK APRIL HAS FIVE WEEKENDS THIS COMING YEAR. KIDS FEST IS THE SECOND LARGEST EVENT WE DO. IT IS 10 YEARS OLD THIS COMING YEAR. IT IS AN EVENTMENT FOR KIDS UNDER 12 -- IT IS AN EVENTMENT FOR KIDS AND PARENTS.

50% OF THE ATTENDEES ARE CHILDREN.

IT IS KID TPRAEPBDLY IN -- KID FRIENDLY IN TERMS OF A BOUNCE HOUSE AND ANIMAL SHOWS AND WE ALWAYS CLOSE WITH A DJ DANGERS PARTY. DJ DANCE PARTY AND THE KIDS LOVE TO GET UP AND DANCE IN ALL KINDS OF CRAZY WAYS WITH THE DJ.

ATTENDANCE WAS UP FROM LAST YEAR.

IT WASN'T A SIGNIFICANT INCREASE, BUT IT WAS UP AND I AM HAPPY ABOUT THAT. WEATHER WAS A HUGE FACTOR.

IT REALLY, REALLY MADE A BIG DIFFERENCE.

I DO PLAN TO REACH OUT TO U NATION FOR KIDS FEST IN TERMS OF MARKETING AND BRINGING IN PEOPLE FROM OTHER PARTS OF THE AREA AND ATTRACTING THE YOUNGER AUDIENCE. IF YOU HAVE KIDS UNDER 12 YOU ARE GENERALLY NOT LOOKING AT THE NEWSPAPER.

>> ANY QUESTIONS? I MEAN, IT IS UNIQUE IN THE SENSE THAT IT IS THE ONLY COUNTY-WIDE EVENT THAT DEALS DIRECTLY WITH KIDS AND THEIR FAMILIES.

I'M GLAD YOU MOVED IT TO A COOLER TIME OF THE YEAR AND I'M SURE THAT WILL HELP IT GROW AS WELL.

>> YEAH. >> THE KIDS FEST ASKED FOR $3500 IN TERMS OF GRANT FUNDING. THE RECOMMENDED IS $3500.

ANTICIPATING $460,000 I'M -- ECONOMIC IMPACT AND TKHRA*Z WHERE -- THAT'S WHERE WE ARE. ANY OTHER QUESTIONS FOR KIDS FEST? THANK YOU.

SO LET'S RUN DOWN -- ANYBODY HERE FROM THE MILITARY MUSEUM? I GUESS NOT. HOW ABOUT BASCA?

COME ON DOWN. >> THE REQUEST FOR THE SCORING SHEET, IS IT POSSIBLE TO ADD THE MARKETING BUDGET? IT IS A $3,000 AND THE BUDGET IS $2,000.

>> THANK YOU. >> THE EVENT'S TOTAL MARKETING

BUDGET? >> YES.

>> GOOD THOUGHT. BASCA?

>> MY NAME IS ROBIN SNYDER AND I AM THE NEW DEVELOPMENT DIRECTOR OF BASCA. PAM IS OUR DIRECTOR OF SPECIAL EVENTS AND SHE IS ACTUALLY ON AN AIRPLANE BECAUSE SHE WAS DELAYED

MULTIPLE TIMES. >> PULL THAT UP.

>> CAN YOU HEAR ME NOW? >> YES.

>> WE WANTED TO JUST ENSURE THAT THERE WAS A REPRESENTATIVE FROM BASCA HERE. OUR CAPEABILITIES 5K AND FUN RUN IS IN THE 11TH YEAR. WE FOCUS ON CAPEABILITES AND IT IS FOR PEOPLE WITH UP A CAPABILITIES.

WE HAVE BIG PARTNERSHIP WITH THE POLICE DEPARTMENT AND THE FIREFIGHTERS. THEY ARE DONATING CAKES AND PARTICIPATING FOR THOSE IN THE PROGRAM.

FOR THOSE WHO MAY NOT KNOW BASCA, OUR MISSION IS TO IMPROVE THE QUALITY OF LIFE FOR INDIVIDUALS WITH DEVELOPMENTAL AND INTELLECTUAL DISABILITIES. WE HAVE FOUR RESIDENTIAL GROUP HOMES. WE LIKE TO CONSIDER THEM AS LIVING IN A FAMILY ENVIRONMENT SO THEY PARTICIPATE AS A FAMILY WOULD, HOPEFULLY WITH MEALS AND THINGS LIKE THAT AND COMMUNITY INVOLVEMENT. WE TRY TO GET THEM OUT IN THE COMMUNITY AND THIS IS A FAVORITE FUNDRAISING EVENT.

[02:00:10]

WE HAVE ABOUT 15 VENDORS AND A LOT OF OUR ROUPBERS -- RUNNERS GO TO THE LOCAL RESTAURANTS AFTER THE EVENT IS OVER AND WE LOOK TO GET BACK TO OUR PRE-COVID NUMBERS AND CONTINUE

THE PROGRAM. >> THE EVENT WAS GROWING WELL UNTIL COVID HIT AND IT IS TOUGH TO DO A FUN RUN WHEN PEOPLE

CAN'T GET TOGETHER TO HAVE FUN. >> ESPECIALLY EVEN WITH OUR INDIVIDUALS. WE HAD TO REALLY FOLLOW THE SAME GUIDELINES OF NURSING HOMES, SO THEY WERE NOT REALLY ABLE TO BE

OUT AND AROUND PEOPLE. >> ANY QUESTIONS FOR ROBIN AT THIS POINT IN TIME? GI?

>> SO THE -- WAIT. LET ME PULL UP YOUR APPLICATION.

>> I WILL DO MY BEST. >> SO THE PROJECTED NUMBER OF HOTEL ROOM NIGHTS IS SIX AND THE DIRECT ECONOMIC IMPACT IS 2500.

YOU'RE ASKING FOR A $3500 GRANT. I GUESS I'M KIND OF SEEING A LITTLE BIT OF DISCONNECT HERE BECAUSE OF THE IMPACT TO THE COUNTY WITH A $2500 DIRECT ECONOMIC IMPACT, BUT A $3500 REQUEST. CAN YOU WALK US THROUGH THAT

MAYBE? >> I KNOW THAT THEY ARE TRYING TO FOCUS ON GETTING MORE PEOPLE FROM OUT OF THE COUNTY AND MORE TO GET FAMILIAR WITH WHAT CLAY COUNTY HAS TO OFFER.

MORE PEOPLE ARE GOING TO GO TO THE RESTAURANTS LOCALLY AND SEE THAT WE HAVE NICE PARKS AND TRAILS AND RUNNING PATHS AND THINGS LIKE THAT THAT PEOPLE DON'T KNOW SO MUCH ABOUT CLAY COUNTY. THAT'S OUR GOAL IS TO GET MORE PEOPLE TO KNOW BASCA AND KNOW CLAY COUNTY.

>> SO IT WILL BE IN SEPTEMBER THIS YEAR? LAST YEAR IT WAS OCTOBER. OR THIS YEAR --

>> YEAH. SEPTEMBER IS EVERY YEAR.

SEPTEMBER IS BASCA AWARENESS MONTH.

THE ORANGE PARK CHAMBER PARTICIPATES A LOT WITH US THAT

WEEK OF THE EVENT. >> I THINK A KEY THING HERE TOO IS HOPEFULLY WE WILL GET BACK SOME KEY POST COVID PERFORMANCE RESULTS FOR THIS EVENT AND MAKE SURE THAT IT IS TRENDING SO WE DON'T CONTINUE TO SEE YEAR AFTER YEAR THE SAME NUMBERS COMING BACK IN FRONT OF US. I WOULD BE EUFPTED TO SEE WHAT THE PARTICIPATION WOULD BE LIKE THIS YEAR US -- ESPECIALLY WITH HOPEFULLY A LOT OF THAT BEHIND US.

>> THE 275 PAST EVENT ATTENDANCE, WAS THAT FOR LAST

YEAR? >> I DON'T HAVE THAT INFORMATION. PAM CAN GIVE THAT INFORMATION.

SHE WAS LISTENING UNTIL THE PLANE TOOK OFF AND SHE WAS TEXTING ME. I CAN GET THAT INFORMATION FOR

YOU. >> OKAY.

AND WOULD YOU KNOW LIKE WHAT THE SPLIT IS FOR THE 275 ATTENDEES? I'M GOING TO ASSUME THAT IF YOU ARE PROJECTED -- IF YOUR PROJECTED NUMBER OF ROOM NIGHTS IS SIX, 9% IS LOCAL AND 10% --

>> THEY HAVE THE NUMBERS FOR PROJECTION.

250 FOR COUNTY AND 100 FOR OUT OF COUNTY.

>> SORRY. >> NO PROBLEM.

THAT'S WHY I WANTED TO POINT IT OUT.

>> IT WAS TOO LOW. >> NO PROBLEM.

>> I GOT SOMETHING. YOU KNOW, JUST LOOKING AT THE NUMBERS, AND I THINK THAT DIRECT IMPACT -- OR THE DIRECT ECONOMIC IMPACT, I THINK THAT'S A LOW NUMBER.

IF YOU LOOK AT 350 PEOPLE COMING IN AND 100 FROM OUT OF TOWN, THEY WILL EAT AND SOME WILL STAY.

I THINK THAT NUMBER HAS TO BE LARGER THAN THAT.

AS WE SOLIDIFY THE PROCESS WE WILL BE ABLE TO GET THEM WHERE

THEY NEED TO BE. >> I DO WANT TO MAKE NOTE THAT THIS YEAR IS THE FIRST APPLICATION WE EVER INCLUDED ANY SORT OF ECONOMIC IMPACT EQUATION SO THIS NUMBER DID COME FROM THE APPLICATION THAT THE APPLICANTS FILLED OUT.

I CAN'T REFERENCE IT BECAUSE THAT'S NOT SOMETHING I HAVE

[02:05:03]

>> AND TO BE QUITE FRANK THAT WE HAVE HAD TRANSITION TO THE DEVELOPMENT DEPARTMENT, AND THE NUMBERS WEREN'T KEPT WELL FOR 2021, AND THAT IS REALLY HARD FOR US TO GIVE SPECIFIC NUMBERS

FOR THAT. >> I JUST WANT TO MAKE SURE, AS I SAID, THAT MY QUESTIONS ARE REALLY SO THAT WE ARE SURE WE HAVE KPWEUFG TOURISM DOLLARS WHERE WE ARE SUPPOSED TO GIVE IT TO DRIVE TOURISM INTO THE COUNTY.

THE REQUEST FOR $3500 WITH AN ECONOMIC IMPACT OF -- EVEN IF THE 2500 IS TOO LOW. LET'S DOUBLE THAT TO MAKE IT 5,000. COMPARED TO THE REQUEST FROM SAY GREEN COVE SPRINGS OF 3500 WITH A -- WITH ALMOST A HALF A MILLION DOLLAR ECONOMIC IMPACT, YOU KNOW, I JUST WANT TO MAKE SURE THAT WE LOOK AT AWARDING WE ARE AWARDING FOR EVENTS THAT REALLY DRAW TOURISM, AND WE ARE NOT AWARDING EVENTS THAT DRAW FROM LOCAL -- AND YES THERE MAY BE A COUNTER ARGUMENT THAT SAYS STAY LOCAL AND LOCALS ARE TOURISTS TO AND WHATNOT, BUT THAT IS A SUPER GREAT LINE, BUT WANTED TO MAKE SURE WE ARE GIVING TOURISM DOLLARS TO TOURISM EVENTS.

THAT'S WHAT I ALSO ASK THE BOARD MEMBERS THAT WHEN WE LOOK AT THESE THINGS, WE ARE NOT JUST GIVING MONEY BECAUSE WE HAVE ALWAYS DONE IT. WE ARE GIVING IT BECAUSE IT IS TRULY WHERE THE MONEY -- THE TOURISM MONEY NEEDS TO GO TO BECAUSE THAT IS DRAWING TOURISM TO THE COUNTY.

AND NOT JUST BECAUSE WE WANT TO SUPPORT THE EVENT.

IT IS A HARD CALL, RIGHT? I DON'T WANT TO BE THE -- IT SEEMS LIKE I AM ALWAYS ASKING THESE HARD QUESTIONS, BUT I WANT TO MAKE SURE WE ARE GOOD STEWARDS OF TOURISM DOLLARS.

THAT'S JUST FOR ME WHEN I LOOK AT THE GREEN COVE SPRINGS.

AND I AM NOT PICKING ON GREEN COVE SPRINGS.

THAT'S JUST THE EXAMPLE I AM BRINGING UP RIGHT NOW.

>> THE PROBLEM IS AS A NEW DEVELOPMENT DIRECTOR YOU WILL BE INVOLVED IN THE APPLICATION FOR NEXT YEAR.

OUR STAFF, CONNOR AND KIMBERLY, DO A GREAT JOB OF GETTING YOU PREPARED AND WORKING WITH YOU TO MAKE THOSE DETERMINATIONS TO KEEP TRACK OF THOSE NUMBERS AND BE ABLE TO USE THOSE IN THE APPLICATION. I THINK THAT MAY HELP IN THAT REGARD. HAD FUND -- THE FUNDING ALLOCATION MODEL COULD BE AS MUCH AS 5,000 EVEN THOUGH THEY REQUEST I HAD -- THEY REQUESTED 3500.

ANY OTHER QUESTIONS FOR ROBIN? >> HOW MANY YEARS IS -- HAS THIS

EVENT BEEN GOING ON? >> 10.

OUR 10TH IS COMING UP. >> BUT RECENTLY IN THE LAST THREE YEARS THEY HAVE COME IN. IT IS MAYBE THE SECOND OR THEUD -- THIRD PERSON TO GET THE APPLICATION IN.

>> I HAVE BEEN WITH BASCA FOR 230*UR -- FOUR YEARS AND WORKED WITH PAM FOR 10. WE ARE EXCITED ABOUT THIS.

>> THANK YOU. APPRECIATE YOU BEING HERE.

AND THEN THE FINAL COUPLE ITEMS IS -- IT IS WHISTLING DEATH.

THAT IS THE ROAD RACE 5K AND 10K AND PROJECTED LOCAL ATTENDEES 1050 AND PROJECTED OUT OF TOWN 700.

THEY DON'T DO A LOT IN TERMS OF ROOM NIGHTS.

MOST OF THOSE FOLKS ARE IN AND OUT AS PART OF THE RACE.

[02:10:02]

SOME OF THE NEGATIVES WERE EXPANSION OF TOURISM BECAUSE OF THE LACK OF ROOM NIGHTS AND THE POST EVENT -- YOU CAN HAVE AS MAY PEOPLE AS THE MODELING THOUGHT THEY SHOULD AND DID NOT CLEARLY DEFINE ALL OF THE OTHER ITEMS. THEY ARE ASKING FOR $677. WE RECOMMEND THE $677, EVEN THOUGH THEY COULD HAVE GONE TO $5,000 ACCORDING TO THE MODELING ON THAT ONE. THE MUSEUM HAS THE HELLCAT 10K, 30K AND 50K. THEY ESTIMATE 10,000 PEOPLE SHOWING UP AND HALF OF THAT CROWD IS COMING FROM OUT OF TOWN. THE PROJECTED NUMBER OF ROOM NIGHTS IS LOW. I I DON'T THINK THEY ARE WORKING HARD ON THE ROOM NIGHTS, BUT WE HAVE TO WORK WITH THEM ON THAT.

ECONOMIC IMPACT IS HALF A MILLION DOLLARS.

REQUEST OF $2020 AND THE ALLOCATION MODEL RECOMMENDED $2020. IF ANYBODY HAS QUESTIONS ON THOSE WE CAN HELP ANSWER THOSE QUESTIONS.

THEY DON'T HAVE A REPRESENTATIVE HERE TODAY.

HEY -- HEARING NO QUESTIONS, ANY SUGGESTIONS OR IF SOMEBODY IS COMFORTABLE MAKING A MOTION, WE ARE RECOMMENDING THE FUNDING THAT HAS BEEN RECOMMENDED TO US BASED ON THE STAFF'S RECOMMENDATIONS. YES, MA'AM?

>> SO, I DO HAVE A SUGGESTION. IT IS NOT GOING TO MAKE ME SUPER POPULAR, BUT I TRULY -- I DO DIA REQUEST OF $3500.

I HONESTLY DON'T THINK IT IS A TOURISM EVENT.

I DON'T KNOW IF THIS -- I AM NOT OPPOSED TO GIVING OR GRANTING TOURISM DOLLARS, BUT I DON'T KNOW IF THIS SHOULD COME AFTER A MOTION, BUT I DON'T AGREE WITH THE $3500 BECAUSE I TRULY THINK THAT MAYBE THE GRANT REQUEST FROM THE ORGANIZATION NEEDS TO BE SEPTEMBER TO A DIFFERENT -- SENT TO A DIFFERENT ORGANIZATION. I DON'T THINK IT IS A TOURISM

EVENT AT THIS POINT. >> WHAT WOULD YOUR RECOMMENDATION BE THEN? JUST BEFORE YOU -- BECAUSE MY THOUGHT IS IF YOU HAVE AN EXCEPTION TO THIS WE WILL TAKE CARE OF THE EXCEPTION AND VOTE ON WHATEVER THE PACKAGE IS FOR ALL OF THEM JUST LIKE WE DID WITH THE LAST ONE AND THEN MADE THE ADJUSTMENT FOR THE FAIR. IF YOU HAVE A SUGGESTION, ARE I WOULD ENTER THAT AS A FORM OF A MOTION AND SEE IF WE GET A

SECOND AND MOVE ON FROM THERE. >> I THOUGHT MAYBE I DIDN'T PULL IT UP. MAKE -- MAYBE MAYBE I CLOSED DOWN THE WINDOW, BUT IN A PAST EVENT THEY WERE GRANTED $1500.

DID I -- I WOULD HAVE TO SEARCH EACH AND EVERY ONE OF THE ATTACHMENTS. THAT WOULD BE MY SUGGESTION.

>> IF I MAY, THE QUESTION YOU ARE ASKING -- WHAT YOU ARE REFERRING TO IS ON THE FISCAL YEAR 21/22 TDC MARKETING GRANTS TRACKING SHEET, I THINK YOU ARE REFERRING TO IN 2021, THEY -- THEIR ACTUAL REAM -- REIMBURSEMENT AMOUNT WAS $1,510.

>> YES. >> I THINK THAT'S THE NUMBER YOU

ARE REFERRING TO. >> THAT'S WHAT I WOULD RECOMMEND

IS THE 1500. >> BECAUSE THEIR 2022 EVENT HAS

NOT HAPPENED YET. >> RIGHT.

ALL RIGHT. WE HAVE A MOTION ON THE FLOOR TO CHANGE THAT BASCA REQUEST TO $1500 TO 3500.

DO WE HAVE A SECOND? >> I WILL SECOND THAT.

>> SO WE HAVE A SECOND TO MAKE IT 1500.

ANY FURTHER DISCUSSION? >> JUST A COMMENT ON THAT.

I THINK SOME CONCERNS HAVE COME UP AND I WANTED TO GIVE IT SOME TIME FROM THE PANDEMIC TO SEE WHAT IT COULD, BUT I THINK THAT

[02:15:05]

>> LET ME ASK ROBIN TO COME BACK.

ROBIN IS THAT SOMETHING THAT YOU GUYS COULD WORK WITH IN TERMS OF THE 1500? COME ON UP TO THE MICROPHONE, IF

YOU WOULD. >> I KNOW WHAT PAM'S FOCUS WAS IS TO REALLY GET MORE RAID TKWROE -- RADIO SPOTS THIS YEAR AND THAT'S WHAT SHE IS USING THE FUNDING FOR, TO REALLY GET OUTSIDE OF CLAY COUNTY AND HOPING IT WILL DRIVE MORE PEOPLE TO US. WITH THAT PLAN TO EXPAND IT EVEN MORE FOR NEXT YEAR IS WHAT THE FUNDING WAS GOING TO BE USED FOR. SEEMS LIKE THE RADIO WILL HELP

US MORE. >> SO WHAT WAS THE -- ARE YOU FAMILIAR WITH WHAT THE $1500 WAS SPENT ON THIS PAST YEAR?

>> I THINK IT WAS MAINLY NEWSPAPER.

>> OKAY. THANK YOU.

>> IS THIS EVENT HELD -- AN EVENT SUCH AS THIS OUTSIDE OF CLAY COUNTY, I WONDER? JUST WONDERING IF IT'S UNIQUE IT WOULD BE GREAT TO HAVE IT AND HAVE IT ADVERTISED AND BUILD UP MORE. WE WOULD BE LIKE THAT NICHE

PEOPLE COME TO. >> WE DID TALK ABOUT THAT.

THIS ISN'T YOUR NORMAL 5K. THE AUDIENCE THAT IT SERVES AND THAT PARTS -- PUT AS -- PARTICIPATES IS A NICHE MARKET.

PAM AND I HAVE TALKED A LITTLE ABOUT REACHING THE NICHE MARKET IN THE TAMPA AREA, THE ORLANDO AREA AND INVITING THEM TO STAY OVERNIGHT TO BE PART OF THE RACE THE NEXT DAY.

IT IS A MATTER OF -- I CAN MAKE SUGGESTIONS ALL DAY LONG.

THEY ARE THE ONES THAT ULTIMATELY DECIDE HOW TO SPEND THOSE MARKETING DOLLAR. THERE ARE NICHE MARKETS, LIKE YOU SAID. THEY HAVE TO FIND THE RIGHT AUDIENCES IN THE PLACES THAT WOULD STAY OVERNIGHT, IF THAT

MAKES SENSE. >> AND THAT'S ONE OF THE OTHER THINGS THAT I WILL SAY. WE TRY TO DO WITH THE TDC DOLLARS -- WE HAVE TAKEN STEPS TO TRY TO IN -- INVEST IN THINGS THAT DIDN'T MATCH UP WITH THE MODEL OR WHAT WE THOUGHT HISTORICALLY IT SHOULD BE. WE WANT TO SEE A SPECIFIC EVENT GROW. RIVER FEST IN TERMS OF THE MILITARY -- IN TERMS OF RECOGNITION, THAT WILL GROW THAT EVENT. THERE IS NOTHING LIKE THAT.

WE NOTICE A LOT MORE OUT OF TOWN VETERANS DID ATTEND THIS PAST YEAR. SO SOMETIMES YOU HAVE TO INTUITIVELY GO AFTER AREAS WITH THE MODELING AND THE READOUT ON A SHEET. I WILL VOTE AGAINST THE $1500.

I WOULD LIKE TO SEE THE COMPROMISE BETWEEN THE $1500 TO $3500. I WOULD LIKE TO GIVE THEM A LITTLE MORE TO SEE IF THEY CAN BOOST IT USING THE RADIO.

IT GIVES THEM ABOVE AND BEYOND THE NEWSPAPER THEY HAD.

WE ALL KNOW HOW EXPENSIVE THINGS ARE ADVERTISING IS NO DIFFERENT.

IF THEY SPENT 1500 LAST YEAR WITH THE INFLATION RATE, IT IS GOING TO BE A $2,000 TAB THIS YEAR OR MORE.

WE HAVE A MOTION AND WE HAVE A SECOND.

WE WILL VOTE ON THAT. I WILL VOTE AGAINST IT.

IF IT DOESN'T PASS I WILL MAKE A RECOMMENDATION THAT WE GO TO 2500 THAT WILL GIVE THEM A LITTLE EXTRA TO POSSIBLY LOOK INTO BUILDING THE OVERNIGHTS TO THE DIFFERENT VENUES.

ANYBODY ELSE WITH DISCUSSION? >> I THINK FOR ME TOO, I WOULD LIKE TO SEE MORE OF A BETTER PLANS TO SEE WHERE THEY ARE

[02:20:03]

WHAT SPECIFICALLY -- YOU KNOW, THERE ARE OTHER AVENUES TO ADVERTISE INTO. IF YOUR MARK -- MARKET IS SPECIAL NEEDS, WHAT -- WHAT MEDIA DO THEY USUALLY LOOK AT? DIGITAL IS PRETTY INEXPENSIVE. YOU DON'T HAVE TO GO TO PRINT OR RADIO WHICH IS A LITTLE MORE EXPENSIVE.

WITH $SEUF -- WITH $1500 YOU CAN GO A LONG WAY WITH ADVERTISING

TO THE SPECIAL MARKET. >> AND I THINK CONNOR HAS THEIR PROPOSED MARKETING PLAN SO SHE CAN SHARE THAT WITH YOU OUT --

WITH YOU ALL. >> SO IT LOOKS LIKE THE PROPOSED MARKETING PLAN IS THAT THEY ARE GOING TO BE WORKING WITH THE MARKETING CONSULTANT. THEY ARE GOING TO BE DOING RIVER CITY LIVE SPOT. RADIO SPOTS ON PROMISE RADIO AND JACK COUNTRY CLASSIC. THERE ARE BANNER ADS, RUNNING GUIDES IN SOUTH FLORIDA RUNNING FORUM FOR A FEATURED RACE LISTING AND FACEBOOK TARGETED ADS IN STARK AND PALM AND ST.

AUGUSTINE. >> THAT IS BASED ON THE $3500?

>> YES. >> AND I COULD GET MORE INFORMATION FOR YOU, BUT PAM IS ON AN AIRPLANE AND I WASN'T PREPARED TO COME. SHE ASKED ME TO COME LAST MINUTE OR I WOULD BE BETTER PREPARED. WE JUST WANTED TO MAKE SURE

SOMEBODY WAS HERE. >> THANK YOU FOR DOING THAT.

ANY OTHER QUESTIONS? WE HAVE A MOTION AND WE HAVE A SECOND. I DON'T SEE ANY OTHER QUESTION.

ALL IN FAVOR, PLEASE SAY I? ANY OPPOSED?

>> I. >> I.

>> SO THE MOTION FAILS. DO WE HAVE ANOTHER MOTION?

>> BASED ON THE CHAIRMAN'S RECOMMENDATION I WOULD LIKE TO MAKE A MOTION THAT WE GRANT $2500 IN MARKETING GRANT TO

BASCA5K. >> I WOULD SECOND THAT.

>> DEBBIE HAS THE SECOND. ANY OTHER DISCUSSION?

>> ALL IN FAVOR? >> YES.

>> ANY OPPOSED? >> YES.

>> IT PASSES 5-1. WE WILL COUNT ON YOU TO WORK ON A PLAN THAT WILL GENERATE MORE FOLKS COMING IN FROM OUT OF TOWN. THANK YOU ALL.

ALL RIGHT. LET'S PLUG IN THAT NUMBER OF 2500 UNDER THE BASCA RECOMMENDED FUNDING FOR A FINAL ALLOCATION OF $2500. THE OTHERS I BELIEVE ARE ALL AS SUBMITTD, 677 FOR THE MUSEUM AND WHISTLING DEATH RACE AND CHRISTMAS ON WALNUT STREET. AND HOMETOWN HOLIDAY AT 3500.

MILITARY MUSEUM WITH THE HELL CAT 10K, 2020.

KIDS FEST, $3500. CITY OF GREEN COVE MEMORIAL DAY RIVER FEST IS $3,000. AND BASCA IS 2500 AS WE JUST

ADJUSTED. >> I MOTION TO APPROVE THESE WITH THE EXCEPTIONS OF THE BASCA.

>> BRIAN MADE THE MOTION TO APPROVE.

>> I WILL SECOND. >> MR. KELLEY MADE THE MOTION TO SECOND. ANY OTHER DISCUSSION?

ALL IN FAVOR PLEASE SAY I. >> I.

>> ANY OPPOSED? MOTION CARRIES.

WE HAVE OUR SPECIAL EVENTS TAKEN CARE OF.

YOU LET'S GO TO OUR LAST ONE WHICH IS SPORTS EVENTS.

WE HAVE THE BLACK CREEK PADDLING FESTIVAL.

THE MODEL FUNDING IS $1925 AND REQUESTED IS $3500.

REMEMBER WITH THE SPORTS AO*E VENT -- SPORTS EVENT GRANTS WE LOOK AT THESE DIFFERENTLY. THE RECOMMENDED FUNDING IS MODEL 1925. YOU ARE FROM THE BLACK CREEK

PADDLING FESTIVAL? >> I AM THE EXECUTIVE DIRECTOR.

CAN YOU HEAR ME OKAY? >> YES.

>> I AM WITH PADDLE FLORIDA. PADDLE FLORIDA IS A NONPROFIT.

WE ARE ENTERING OUR 15TH SEASON AND OUR 78TH TRIP IN OCTOBER. OUR MISSION IS TO PROMOTE WATER

[02:25:01]

WE LOVE YOUR VENUE. WE START IN OCTOBER AND WE CAMP ALONG THE RIVER. IN NOVEMBER WE WILL BE ON THE PEACE RIVER AND DECEMBER WE WILL BE HERE AND PEOPLE ARE LIKE TREE HOUSE CABINS, HOORAY! IT IS GREAT.

IT IS A GREAT PLACE TO HAVE MUSIC AND AN EDUCATIONAL SPEAKER COME IN. THIS WILL BE THE THIRD YEAR OF

STAGING THIS EVENT. >> OKAY.

WHAT WAS YOUR FIRST NAME, MA'AM? >> JANICE.

>> THANK YOU. >> OH YEAH.

I DIDN'T SAY THAT. >> THAT'S ALL RIGHT.

>> SO THE HOTEL ROOM NIGHTS ARE INCLUSIVE OF TREE HOUSE NIGHTS.

>> IT DOES. THE FIRST YEAR WE RAN THE EVENT WAS DURING COVID AND WE ARRANGED OUR SCHEDULE MUCH LIKE EVERYBODY ELSE DID TO MAKE IT WORK OUT. AND THE SECOND NIGHT PEOPLE FELT MORE COMFORTABLE REPRESENTING CABINS.

AND NOW WE ARE ENTERING THE THIRD YEAR.

>> OKAY. ANYBODY HAVE ANY OTHER QUESTIONS? GIVE EVERYBODY A CHANCE TO TAKE A PEEK. ANY QUESTIONS? NO? ALL RIGHT.

AT THIS POINT, LET'S SEE WHERE WE GO FROM THERE.

AND, LET'S SEE, NEXT ONE UP IS THE SCOTTISH HIGHLAND GAMES.

I KNOW WE HAVE A GENTLEMAN WHO HAS BEEN VERY PATIENT WITH US

HERE. >> MY NAME IS DAVID AND CURRENTLY THE CHAIRMAN OF THE BOARD FOR THE NORTHEAST FLORIDA SCOTTISH HIGHLAND GAMES AND I AM STEPPING IN FOR AUDI GIBSON.

I WILL TRY MY BEST TO FILL HIS SHOES WHICH ARE MASSIVE AND I DON'T KNOW IF I WILL BE ABLE TO DO IT, BUT I'LL TRY MY BEST.

I WANTED TO THANK YOU GUYS FOR ALSO US AND THE OTHER EVENTS.

TO GIVE YOU A LITTLE HISTORY, THIS IS PROBABLY GOING TO BE OUR 29TH YEAR. THE NORTHEAST FLORIDA SCOTTISH GAMES PROMOTES SCOTTISH CULTURE AND EVENTS.

IT IS NOT JUST FOR THE SCOTTISH, BUT THE SEVEN NATIONS WHICH IS ANYWHERE FROM SCANDINAVIA, DENMARK, GERMANY, FRANCE, ICELAND AND THE GREAT GREAT BRITAIN ISLES.

LAST YEAR WE HAD A GOOD YEAR, BUT ACTUALLY NOT AS GOOD AS THE YEAR BEFORE. WE WERE VERY, VERY FORTUNATE IN COVID SEASON. IN 2020 WE WERE THE LAST SCOTTISH EVENT TO BE ABLE TO PARTICIPATE AND HOLD AN EVENT IN THE UNITED STATES BEFORE THE COVID RESTRICTIONS WENT IN.

2021 CAME AROUND AND WE WERE THE FIRST SCOTTISH EVENT IN THE UNITED STATES AND EUROPE TO BE ABLE TO PRESENT OUR EVENT RIGHT AFTER THE COVID RESTRICTIONS WERE LIFTED.

AND WE PROBABLY HAD ONE OF THE BEST TURNOUTS WE EVER HAD IN 2021. THIS PAST SEASON WASN'T QUITE AS GOOD, BUT WE STILL HAD AN EXCELLENT TURNOUT.

I DON'T HAVE ALL OF MY FIGURES IN FRONT OF ME, BUT I TALKED TO CONNOR ABOUT THIS AND WE ESTIMATED ABOUT OVER 60% OF OUR ATTENDEES COME FROM OUTSIDE OF CLAY COUNTY.

WE HAVE BEEN 10% OF THAT OR 15% COMES FROM THE SOUTHEASTERN UNITED STATES. WE HAVE ATTENDEES FROM CANADA AND SCOTLAND. WE HAVE IN A UNIQUE POSITION BECAUSE WE ARE NOT JUST A SPECIAL EVENT, BUT AN ATHLETIC EVENT. I WANT TO FOCUS ON THE ATHLETICS. BASICALLY WE HOLD SCOTTISH HEAVY ATHLETICS. WE ARE NORMALLY ONE OF THE LARGEST SCOTTISH HEAVY ATHLETICS EVENTS IN THE UNITED STATES.

THERE ARE VERY FEW THAT HAVE ONE LARGER THAN WE ARE.

THERE ARE A COUPLE HERE IN FLORIDA, GRANDFATHER MOUNTAIN AND IT IS USUALLY 120 ATHLETES. I AM NOT GOING TO BORE YOU WITH THE HISTORY OF THE SCOTTISH ATHLETIC EVENTS, BUT IT IS VERY, VERY COLORFUL AND UNIQUE. THE EVENTS ARE CHALLENGING AND

[02:30:07]

MEN AND WOMEN AND OUR MASTER'S CLASS CAN BE OVER 50 YEARS OLD.

EVERYTHING FROM YOUTH ON UP PARTICIPATE IN THESE THINGS.

WE ALLOW CHIRP TO COPY SOME OF THESE.

IT IS AN EXCELLENT WAY TO PRESENT THAT.

OUR GRANT THIS YEAR IS -- OH, I ALSO WANTED TO SAY -- I PUT THIS IN MY NOTES. LAST YEAR WE HAD ATHLETES COMING FROM CANADA AND COMING FROM A LOT OF THE NORTHEAST.

SOME WERE FROM THE SOUTHEAST UNITED STATES.

AND WE HAD THREE OR FOUR WEST OF THE MISSISSIPPI.

WE DO DRAW A LOT OF THE ATHLETIC COME PET TO*RES -- COMPETITORS WHO ARE BIG IN THE SCOTTISH FESTIVAL.

WHAT WE ARE LOOKING FOR IS NOT JUST TO USE THE MEDIA TO GET THE WORD OUT, BUT HELP US OFFSET SOME OF THE COSTS OF HOLDING THE EVENT AND POSSIBLY IN THE FUTURE GROWING IT.

WE WOULD LOVE TO SEE IF WE COULD GET EVEN MORE OF A NATIONAL LOCATION FOR THESE EVENTS THAT TOOK PLACE.

>> VERY GOOD. ANY QUESTIONS?

>> WHAT WAS THE GRANT AMOUNT LAST YEAR FOR THIS?

>> SO LAST YEAR'S GRANT AMOUNT WAS -- THEY WERE CLASSIFIED AS A SIGNATURE EVENT LAST YEAR AND IT WAS $20,000, AND THEY HAD TO MATCH THAT WITH MARKETING DOLLARS.

THEIR ACTUAL INVESTMENT WAS 40. >> THE SPORTS EVENT GRANT FUNDING IS A LITTLE DIFFERENT. THEY DON'T HAVE TO MATCH IT.

THEY CAN UTILIZE IT FOR OPERATIONS AND WHAT HAVE YOU ALTHOUGH THEY WILL PROBABLY CONTINUE TO MARKET THE EVENT PRETTY WELL TO GET TO THE COMET FORS -- COMPETITORS THAT WANT TO COME AND PARTICIPATE. THERE IS NOTHING MORE THAN GETTING PEOPLE FROM ALL 50 STATES TO COME AND PARTICIPATE.

>> WE WOULD LOVE TO SEE THAT TOO.

>> FOR MAYBE THOSE NEW ON THE COMMITTEE AND HAVEN'T HEARD OF THE SCOTTISH GAMES, THE PROCEEDS OF THE FESTIVAL, GIVE US AN IDEA

WHERE YOU SPEND THAT MONEY. >> MOST OF OUR PROCEEDS THAT WE GET, WE SAID -- SET ASIDE FOR NEXT YEAR, BUT SINCE WE ARE A NONPROFIT WE APPLY IT TO CHARITIES.

ACTUALLY TO BASCA, AND IN THE LOCAL COMMUNITY WHERE WE GIVE BACK. THIS PAST YEAR WE WERE FORTUNATE ENOUGH TO PROVIDE $3,000 TO LOCAL CHARITIES FROM BOY SCOUTS TO -- I CAN'T REMEMBER THE LAST ONE FOR THE YEAR.

IT IS FATHER -- SORRY. I CAN'T REMEMBER WHAT LAST YEAR'S CHARITY WAS. IT IS ONE OF THE ONES WHO PROVIDE FOOD FOR THE HOMELESS OR NEEDY.

AND THAT'S ONE OF OUR TARGETS EVERY YEAR.

WELL, ONE IS TO PROMOTE SCOTTISH CULTURE.

HAVE A GOOD, FAMILY EVENT THAT EVERYONE CANNEN KWROEU.

CAN ENJOY. THE NEXT IS TO PROVIDE FUNDS TO CHARITIES THAT ARE TRYING TO GET THEIR NAME OUT THERE.

WE TRY TO NOT FOCUS ON THE NATIONAL CHARITIES WANT TO FOCUS

ON THE CHARITIES IN CLAY COUNTY. >> HAVE YOU MEAT -- HAVE YOU MET

ROBIN? >> I HAVE.

>> SHE IS THE DEVELOPMENT DIRECTOR.

>> YES. SHE WAS -- BASCO WAS OUR CHARIT?

>> [INAUDIBLE]. >> YES.

BASCA WAS OUR CHARITY THREE YEARS AGO?

>> EXCELLENT. ANY OTHER QUESTIONS ON THE

SCOTTISH GAMES? >> HOW MANY YEARS HAS THIS BEEN

GOING ON? >> IT SHOULD BE OUR 29TH

YEAR. >> WOW.

>> NOT ALL IN CLAY COUNTY. >> YEAH.

WE WERE IN NORTH FLORIDA AND WE WERE AT THE SHRINE TEMPLE.

[02:35:02]

>> SO THE CHARITIES YOU GIVE BACK TO, ARE THOSE ALL IN CLAY

COUNTY? >> MOST OF THEM ARE.

WE ACTUALLY POLL OUR MEMBERS AND WE ASK THEM WHO WOULD WRAOE -- WOULD WE WOULDN'T TO PROVIDE A CHARITY.

WE TRY TO REMAIN EITHER IN CLAY COUNTY OR THE SURROUNDING AREAS.

WE HAD A COUPLE PROPOSALS IN SAINT ST. AUGUSTINE OR JACKSONVILLE. WE TRY TO TARGET CHARITIES THAT ARE UNKNOWN OR YOU DON'T HEAR MUCH ABOUT.

THAT'S UNIQUE. >> OKAY.

ANY OTHER QUESTIONS? I GUESS NO.

THANK YOU, SIR. GOOD JOB.

SO RIGHT NOW WE HAVE IN THE SPORTS GRANTS AND BLACK CREEK PADDLING FESTIVAL AT 1925. THE REQUEST IS 3500.

WE HAVE TO DETERMINE WHETHER THERE IS A DISCREPANCY AND WE GO TO THE 3500 OR OFFER THE 1925 AS INDICATED BY OUR MODEL AND THE SCOTTISH GAMES REQUESTED 35 AS A SPORTS GRANT.

THEIR MODEL IS ASKING FOR 22,750 WHICH WOULD STILL BE 2,750 ABOVE WHAT THEY RECEIVED LAST YEAR AS A MARKETING GRANT.

A LITTLE BIT OF A DIFFERENT ANIMAL THERE.

ANY THOUGHTS? >> ARE THERE STAFF LIMITATIONS

FOR THESE TWO? >> CONNOR A QUICK QUESTION ABOUT THE MARKETING PLAN FOR SCOTTISH GAMES? HOW MUCH ARE THEY SPENDING? I KNOW LAST YEAR THEY HAD TO

MATCH, BUT THIS YEAR THEY DON'T. >> LAST YEAR THE NUMBER WAS 20,000 AND THEY HAD TO MATCH 20,000.

>> WHAT IS THE MARKETING PLAN THIS YEAR KNOWING THEY NO LONGER

HAVE TO MATCH? >> IT LOOKS LIKE THEY ARE PROPOSING $20,000 FOR DIGITAL, RADIO PRINT AND OTHER AND THOSE ARE LAID OUT. AND THAT DOES NOT INCLUDE THE NONTDC WHICH MEANS THE IN-COUNTY PURCHASES FROM CLAY TO DAY AND AMC FLOAT PARK AND AMC FLOATING ISLAND.

IT LOOKS LIKE 28,350. THAT'S FOR A COMPLETE MARKETING

BUDGET. >> I PERSONALLY WOULD LIKE TO SEE US BUMP THAT UP. SCOTTISH GAMES IS ONE OF OUR SIGNATURE EVENTS, CERTAINLY TO GO ALONG WITH THE OTHERS.

WHETHER THEY DO IT ON A FRIDAY NIGHT OR SATURDAY AND SUNDAY, WE WOULD LIKE TO SHOW SOME SUPPORT TO CONVINCE THEM TO DO IT.

IF THAT WAS THE SECOND DAY YOUR NUMBERS ARE IN TERMS OF HOTEL ROOMS AND OTHER THINGS WOULD SKY ROCKET.

SO MY RECOMMENDATION, 25,000 ANA SECOND, WOULD YOU? WHAT DO YOU USE YOUR GRANT MONEY FOR?

>> THE GRANT MONIES ARE REIMBURSABLE EXPENSES.

WE PROVIDE ALL OF THE MEALS. I THINK THAT IS A PRIMARY CATEGORY. WE ARE ALREADY ABSORBING THAT.

WE MAY GIVE T-SHIRTS AND WE HAVE GOODIE BAGS AND WE HAVE CLAY COUNTY ITEMS. WE PAY FOR OUR INSURANCE, YOU

KNOW, TYPICAL BUDGET-TYPE ITEMS. >> WHAT IS THE DIFFERENCE

[02:40:10]

BETWEEN REIMBURSABLE? >> WE ARE PAYING OUR -- OURSELVES. WHAT IS THE DIFFERENCE? DID THEY UTILIZE THE SAME FACILITIES?

>> YES. BUT FROM AN OPTICS PERSPECTIVE, I THINK IT WOULD BE BETTER THAT IT NOT APPEARED THAT WE WERE

PAYING OURSELVES. >> DO WE HAVE A TOTAL IN TERMS

OF THE VALUE OF THE STAY? >> WE DO.

LET ME SEE IF I CAN -- >> THERE ARE 50 ROOM NIGHTS.

IS THAT TWO NIGHTS FOR 25 PEOPLE?

>> IN THE POST EVENT REPORT THAT INCLUDES THE FORMULA, ARE YOU ASKING FOR THE ECONOMIC IMPACT, OR ARE YOU ASKING FOR THE ACCOMMODATIONS IMPACT? UH COME -- ACCOMMODATIONS? WE ASKED FOR THE TOTAL NUMBER OF HOTEL ROOMS TIMES THE AVERAGE COST OF THE HOTEL ROOM WHICH IS THE TOTAL ACCOMMODATION IMPACT.

YOU TAKE THAT TIMES THE 5% WE COLLECT FROM TDT AND THAT IS THE TOTAL AMOUNT OF TAXES COLLECTED OR TDT.

>> SO NOT EVERYBODY STAYS IN A TREE HOUSE THEN?

>> SO THE WAY WE DO THAT IS WE PAY FOR THE RENTALS AND THE FACILITIES. THAT'S WHERE WE SERVE THE MEALS.

THEN WHAT WE DO IS OFFER THAT FOLKS CAN RENT THE FACILITIES AND THAT IS FOR BOTH NIGHTS. THEY COME IN ON FRIDAY AND SATURDAY AND SUNDAY. I THINK THAT NUMBER MIGHT BE A BIT CONSERVATIVE. LAST YEAR WE HAD MORE FOLKS THAN THAT STAY IN THE, QUOTE, UNQUOTE, IN THE CABINS.

>> I WAS JUST TRYING TO GET DOWN TO HOW MANY DAYS AND WHAT THEY ARE PAYING FOR STAYS. SO IF WE INDICATE, OKAY, THE X NUMBER OF DOLLARS ARE BEING USED TO RENT THE CABINS AND IF THERE IS A GRANT, THEN $1900 IS WHAT THEY NEED TO COVER THEM.

WE OFFER THOSE TO PADLERS FOR FREE.

WE ALSO RENT THE COOK'S CABIN AND WE RENT THE BIG CABIN.

THOSE TOTAL ITEMS WHICH ARE EXCLUDED -- THEY ARE EXCLUDED FROM THE GRANT, WE ARE ABOUT $1300 AND IT SHOWS THE REVENUES FOR YOU GUYS. WE ARE PAYING FOR ALL OF THE OTHER ITEMS, PRIMARILY THE COST OF FOOD, BREAKFAST AND DINNER -- BREAKFAST AND DINNER AND BREAKFAST AND DINNER AND LUNCH.

WHAT WOULD YOU SAY THE MEDIA VALUE IS?

>> THAT'S A GREAT QUESTION. WE HAVE A PRETTY GOOD FACEBOOK FOLLOWING. THAT IS THE STATE PARK CAP FOR OVERNIGHT PADDLING GROUP EVENTS FOR LAST YEAR.

THAT'S THE NUMBER PW*E -- WE ARE USING FOR PARTICIPANTS.

IT IS A DESTINATION AND A PLACE FOR OUTDOOR ADVENTURE.

IN CLAY COUNTY MANY PEOPLE ARE NOT AWARE OF IT.

[02:45:10]

OUR GOAL IS TO HELP WITH THAT. >> LOOKING BACK AT RECORDS THEY HAD $1,152 AND THEIR CATERING BILL WAS 2600.

IN ADDITION TO THE LAST YEAR THEY DID PRODUCE A SOCIAL MEDIA VIDEO THAT WE COULD USE IN OUR SOCIAL MEDIA EFFORTS TOO.

THEY GAVE GREAT TESTIMONIALS ABOUT PADDLING.

>> WHAT DO YOU THINK IS WORTH TO US?

>> WELL, WE JUST GOT A QUOTE FROM OUR VIDEO PARTNER THAT ONE-DAY OF FILMING WAS AROUND $7500.

>> WELL, I WOULD TAKE IT THAT IT WENT ABOVE AND BEYOND THAT IN

TERMS OF VALUE. >> ABSOLUTELY.

>> THOSE PEOPLE WATCH R-G SEEING THE -- WATCHING ARE SEEING THE AVERAGE-EVERYDAY CITIZEN AND IT TELLS MORE THAN A 30-SECOND AD.

MY WHOLE POINT IN BRINGING THAT UP, AND I -- EVERY TIME I TALK OUR ATTORNEY LOOKS AT ME BECAUSE SHE IS WONDERING WHAT IS HE TRYING TO DO NOW. IF THEY HAVE SPENDING $1100 I DON'T WANT TO SAY IT IS TO TRADE THAT OUT, BUT IF WE ARE TAKING MONEY FROM ONE POCKET AND TECHNICALLY WE'RE NOT.

THEY ARE GOING TO THE PRESIDENT BUSHING CC -- THEY ARE GOING TO THE BCC. IT IS FROM ONE POCKET TO THE OTHER POCKET AND WE ARE NOT PAYING OURSELVES.

THE TDC DOESN'T OWN THE CAMP. THE BCC DOES.

IN THAT RESPECT WE GIVE THEM A CERTAIN AMOUNT OF MONEY AND A CERTAIN AMOUNT OF MONIES ARE COMING BACK ANYWAY.

AND WE GET MEDIA VALUE WHICH NO TELLING WHAT THAT IS WORTH AS FAR AS VIDEO. IT IS A LONG WAY AROUND TO SAY THAT MY THOUGHT IS WE -- WHAT DID WE DO FOR LAST YEAR?

>> 35. >> 35 IS WHAT WE HAVE DONE ALREADY. LIKE I SAID, SOMETIMES YOUR GUT TELLS YOU THAT YOU HAVE T -- YOU HAVE TO OVERCOME THE ALGORITHM.

>> THANK YOU. >> THANK YOU.

BUT CERTAINLY I'M OPEN TO SUGGESTIONS.

>> I ACTUALLY HAVE A QUESTION FOR SCOTTISH GAMES.

CAN I ASK A QUESTION FOR SCOTTISH GAMES?

>> YES. AS LONG AS HE'S WILLING TO

ANSWER. >> YOU KNOW, SO LAST YEAR YOU GUYS SPENT $40,000 ON MARKETING. THIS YEAR, IF WE CHANGE AND MAKE IT $25,000 I THINK IN THE MARKETING PLAN, IS IT -- THE PLAN IS TO SPEND 20? HOW MUCH IS IT AGAIN?

>> 25. >> 25?

>> OUT OF MARKET. 3700 IN MARKET.

>> WHAT HE SAID. >> SO THE TOTAL BETWEEN IN MARKET AND OUT OF MARKET IS ALMOST 29,000.

GUT -- BUT THAT DOES NOT MEAN WHERE THEY WILL STOP.

THEY CAN TAKE SOME OF THIS MONEY AND UTILIZE IT.

THEY ARE NOT FORCED TO MATCH IT. >> I JUST WANT TO MAKE SURE THAT BECAUSE OF THE DROP FROM 40 TO NOW, LET'S SAY -- WHAT WAS YOUR END MARKET? WAS IT 40 OUT OF MARKET?

>> NO. OUR END MARKET FOR CLAY COUNTY SPENDING IS NOT REPRESENTED TO THE GRANT REQUEST.

>> FROM LAST YEAR. CAN YOU REMIND US HOW MUCH --

>> IT WAS ABOUT THE SAME. LIKE I SAID, WE DIDN'T -- THAT WAS NOT PART OF OUR GRANT REQUEST LAST YEAR.

TO ANSWER YOUR QUESTION, WE REQUESTED 40,000 FROM LAST YEAR.

WE DIDN'T SPEND THAT MUCH. >> I ACTUALLY HAVE BEEN WORKING DILIGENTLY WITH AUDI AND LEEANN WITH SCOTTISH FESTIVALS TO GET

[02:50:05]

I WANT TO SAY ROUGHLY THE NUMBERS WERE 22,000 OUT OF MARKET AND 23,000 IN MATCH AND IN COUNTY ADVERTISE SPEND.

>> THAT KIND OF ANSWERS THE QUESTION I HAVEN'T ASKED.

I WAS JUST CONCERNED THAT IF IT DROPPED SO MUCH, AND THE NUMBER WAS JUST 40 TO 25. IF WE ARE MISSING 15, IS THAT CAUSING -- WILL THAT CAUSE US SOME PAIN REGARDING TOURISM? THAT ANSWERS MY QUESTION THAT IT IS ALMOST PRETTY MUCH SIMILAR IN TERMS OF LIKE THE OUT OF MARKET SPEND.

>> THE OTHER THING I WANT TO ADD IS WHEN YOU GET INTO THESE LARGER MARKETING BUYS, LIKE THE BEAR ASSOCIATION AND SCOTTISH GAMES, THEY DO A GREAT JOB NEGOTIATING IN KIND WHICH IS NOT NECESSARILY TRACKED. YOU AREN'T GOING TO SEE THAT ON A GRANT THAT, OH, BY THE WAY, WE ARE GETTING THIS FREE.

EVEN THOUGH IT ADDS VALUE. KEEP THAT IN MIND.

WE DO ALLOW THAT IN THE MATCH. THAT'S A REIMBURSABLE AMOUNT.

KNOW THAT PART OF THE EQUATION DOESN'T GO AWAY.

SO EVEN IF THEIR MARKETING BUY IS 28?

>> 2870. >> THAT SOME IN ADDITION TO THAT MAY BE IN KIND THAT IS NOT REFLECTED IN THE NUMBER TODAY.

>> WELL, MY QUESTION IS REALLY DO MAKE SURE THAT -- REALLY TO MAKE SURE THERE WAS NOT THAT GAP OF LIKE 15 AND HOW DO WE BRING ALL OF THOSE TOURISTS COMING INTO THE COUNTY IF WE ARE NOT ADVERTISING THE 15. IT TEAMS LIKE IT WILL BE THE SAME AND IT IS NOT GOING TO BE AN ISSUE.

>> I WANT TO POINT OUT AND THAT IS AN EXCELLENT QUESTION.

WE HAD TO REDUCE OUR MEDIA BECAUSE EXPENSES HAVE GONE UP YEAR OVER YEAR OVER YEAR. OUR MEDIA PERSON, LEE APP --LY ANNE -- LEEANN IS UH STOUPDING -- IS ASTOUNDING.

SHE WAS ABLE TO DO MORE WITH LESS AND GET A BROADER RAGE OF AUDIENCE THAN WE COULD HAVE EVER HOPED FOR.

WE ARE ACTUALLY PLANNING ON REDUCING A LITTLE BIT OF WHAT TYPE OF MARKETING BUYS WE WILL BE DOING.

WHAT WE ARE DOING IS MAKING IT MORE TARGETED.

WE ARE TRYING TO TARGET MORE VENUES TO GIVE US MORE -- A BROADER EXPOSURE. OTHER THAN THAT, WE WILL BE HAPPY TO ANSWER YOUR QUESTIONS TOO.

>> THANK YOU VERY MUCH. >> ALL RIGHT.

I MAKE A RECOMMENDATION. ANYBODY ELSE IN MAKING A RECOMMENDATION ON A MOTION? I WOULD BE GLAD TO TAKE A

MOTION. >> I'LL MAKE A MOTION.

WE'LL GO WITH THE RECOMMENDED AMOUNT THAT THE CHAIRMAN RECOMMENDED TO 25,000 FOR SCOTTISH HIGHLAND AND THEN TO KEEP THE RECOMMENDED AMOUNT FOR BLACK CREEK PADDLING OF 3500.

>> ALL RIGHT. >> WE HAVE A MOTION.

DO WE HAVE A SECOND? >> SECOND.

>> SO WE HAVE A SECOND. ANY OTHER DISCUSSION? HEARING NONE, WE WILL CALL THE QUESTION.

ALL IN FAVOR PLEASE SAY I. >> I.

>> ANY OPPOSED? MOTION CARRIES 6-0.

THANK YOU, FOLKS. APPRECIATE IT.

>> AND I WOULD LIKE TO MAKE JUST ONE NOTE THAT THE -- THERE WAS ONE UNSCORABLE APPLICATION AND THAT WAS THE SOUL FOOD FESTIVAL BECAUSE IT DID NOT INCLUDE ALL OF THE ATTACHMENT BACK UP.

>> OKAY. >> ARE WE GOING TO TRY TO REACH OUT TO THEM IF THEY HAVEN'T BEEN REACHED OUT TO?

>> WE REACHED OUT. >> OKAY.

I THINK THAT SUMS UP THE GRANTS. WE ARE THROUGH THE GRANTS?

[02:55:03]

GOOD JOB. LET'S MOVE ON TO APPROVAL OF

[Approval of Minutes]

WILL TAKE THOSE TOGETHER? >> I MOTION TO APPROVE THE MARCH

AND MAY MINUTES AS IS. >> DO WE HAVE A SECOND?

>> I SECOND. >> WE HAVE A SECOND.

ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY I?

>> I. >> ANY OPPOSED? MOTION CARRIES 6-0. TO THE BUDGET.

[8.  Bed Tax Collections Update]

MS. KIMBERLY WILL EXPLAIN TO US. >> SO I'M REALLY EXCITED ABOUT THIS PART. WE GET TO TALK ABOUT THE RECORD-SETTING MONTHS WE HAVE HAD IN BED TAX COLLECTION.

IF YOU WILL LOOK ON YOUR SHEET THE COLLECTIONS FOR OCCUPANCY IN THE MONTH OF MAY AND IN THE MONTH OF JUNE -- LET ME MAKE SURE THAT IS RIGHT. IT IS APRIL AND MAY, THEY WERE THE HIGHEST THAT WE HAVE EVER HAD ON RECORD.

THE APRIL COLLECTION WAS 161,106.

AND THEN CLOSE BEHIND THAT IN MAY WAS $151,781.

SO WE HAVE -- SO WE ARE REALLY EXCITED ABOUT THAT.

THAT'S SENDING US ON PACE TO MEET AND EXCEED THE 1.5 WE PROJECTED FOR COLLECTING THIS FISCAL YEAR.

WE ARE REALLY EXCITED ABOUT THAT.

>> EVEN LOOKING AT SOME OF THE OTHER MONTHS, WE HAVE GONE ABOVE

AND BEYOND. >> YES.

>> THE PREVIOUS YEARS LOOKS LIKE FOR MARCH, FEBRUARY, JANUARY.

SPECIAL THE FALL OFF IN JUNE YOU SEE ADDITIONAL FALL OFF IN JULY BECAUSE OF THE GAS PRICES. A LOT OF PEOPLE STOPPED DRIVING.

WE KNOW WE HAVE HAD A LOT OF DRIVE IN VACATIONERS TO HOTELS SINCE COVID. THERE IS A WHOLE NEW THING WHERE PEOPLE JUMP IN THE CAR AND COME TO ENJOY THE WEEKEND.

>> KEEP IN MIND WE WERE AHEAD IN THE 2021 YEAR.

WE WERE AHEAD 32%. FOR US TO SIT AT 22 -- 23% ABOVE

THAT IS WONDERFUL. >> QUITE IMPRESSIVE.

ANY QUESTIONS FOR KIMBERLY ON THAT?

>> DO YOU HAVE ANY IDEA WHERE IT IS COMING FROM?

>> A COUPLE OF THINGS. I THINK WE ARE SEEING A LOT MORE VACATION RENTAL BUSINESS AND I THINK WE ARE SEEING A LOT MORE -- I MEAN, APRIL AND MAY WERE JAM PACKED FULL OF EVENTS.

I THINK WE CONTINUE TO BE AN EVENT-DRIVEN DESTINATION.

I THINK THE FIRST PART OF JUNE WAS EVENTS AS WELL, AND I THINK THAT IS A GREAT DEMAND DRIVER FOR OVERNIGHT STAYS AND A REASON

FOR PEOPLE TO VISIT. >> VERY GOOD.

ALL RIGHT. IF THAT'S ALL ON 8, LET'S MOVE

[9.  FY 21-22 Budget Review]

BUDGET REVIEW. >> THIS IS THE NEW FORMAT WE HAVE FOR YOU ALL. IT JUST GIVES UH SNAPSHOT.

THERE IS MARKETING DOLLARS. IT SHOW THAT'S WE ARE NOT SPENDING OUR MARKETING DOLLARS WHICH IS JUST NOT TRUTHFUL.

WE ARE WAITING ON A PO FROM THE AD AGENCY CONTRACT.

AND IS THAT WILL -- AND THAT WILL USE A LOT OF THE MARKETING BUDGET. I DIDN'T WANT YOU TO THINK THAT THAT WASN'T HAPPENING. IT IS.

AND THE OTHER THING YOU WILL SEE IS WE WILL CARRY FORWARD THE INFRASTRUCTURE ITEM WHICH IS THE PROJECT FOR THE CC WAY PROJECT FOR THE FAIRGROUNDS. THAT WILL BE CARRIED FORWARD TO NEXT YEAR BECAUSE, AND I WILL GO AHEAD AND KNOCKOUT THE -- KNOCKOUT A LATER AGENDA ITEM, BUT THE FAIRGROUNDS WILL BE CLOSING FROM MID-MAY OF 2023 THROUGH DECEMBER OF 23 TO DO

[03:00:01]

MAINLY THE CCUA PROJECT. WE WILL CARRY THE BUDGET LINE ITEM FORWARD SO IT CAN BE IN ALIGNMENT WITH WHEN THE PROJECT ACTUALLY HAPPENS. IN ADDITION TO THAT THERE WAS A NEW BARN PROJECT FOR THE FAIRGROUNDS THAT IS GRANT FUNDED. THERE IS A LOT OF GREAT THINGS HAPPENING THERE. OTHER THAN THAT, THE BUDGET IS PRETTY STRAIGHT FORWARD UNLESS YOU ALL HAVE QUESTIONS.

>> WE SHOULD MENTION THERE ARE WATER AND SEWERS BEING BROUGHT TO THE FAIR FAIRGROUNDS. WE ARE WORKING ON ACCEPT PICK

AND WELL WATER. >> WOW IS RIGHT.

>> IT IS LONG OVERDUE. ONE OF THE PROBLEMS IS THE INFRASTRUCTURE TO BE PUT IN HAS TO REALLY TOUCH EVERY AREA OF THE FAIRGROUNDS. WE DIDN'T WANT TO, BUT THERE WAS NO WAY WE COULDN'T GET AROUND THAT.

IS THE CATTLE PHA*P'S KITCHEN GOING DOWN?

>> WE ARE WAITING FOR THE DESIGN PLAN WITH SOME ESTIMATED COSTS AND THEN WE'LL MAKE THE DECISION AT THAT TIME.

>> SO A LOT OF THINGS HAPPENING AT THE FAIRGROUNDS TO IMPROVE IT AND IMPROVE IT FOR THE EVENTS THAT TAKE PLACE INCLUDING THE FAIR. ANY OTHER QUESTIONS ON THE

BUDGET AT THIS TIME? >> I DO.

I HAVE A QUESTION. IT IS REGARDING THE TRAVEL.

>> YES. >> THE TRAVEL AND PER DIEM.

>> TELL ME A LITTLE ABOUT THIS. TELL ME FIRST.

>> THAT'S A GREAT POINT. WE BUDGETED TO GO TO THE FLORIDA ASSOCIATION OF OUTDOOR RIDER'S ASSOCIATION.

THAT'S WHAT IT IS. AND THERE ARE SOME OTHER SHOWS.

I'LL BE HONEST WITH YOU. THE FOOTBALL SCHEDULE GOT IN THE WAY. SOMETIMES THAT HAPPENS.

>> I KNOW. THOSE KIDS.

WE COULDN'T MAXIMIZE -- WHAT WE DID THIS YEAR IS WE ARE GOING FOR PART OF THE EVENT AND NOT ALL OF THE EVENT.

WE ARE MAKING IMPACT THAT WAY. WE ARE ADJUSTING SOME THINGS SO THAT WE CAN TAKE ADVANTAGE OF THAT.

THAT'S WHY YOU ARE STARTING TO SEE SOME OF THOSE -- DURING BUDGET TIME WE HAVE GRAND PLANS AND THEN LIFE HAPPENS.

WITH TWO OF US IT MAKES IT HARDER TO MAKE ALL OF THOSE THINGS HAPPEN. WE ARE GETTING BETTER AT BUDGETING, BUT YOU WILL SEE A BIG CHANGE IN THE BUDGET

PROPOSAL NEXT. >> AND I GUESS THE REASON I AM ASKING IS THAT, YOU KNOW, I'D LOVE FOR OUR TOURISM DEPARTMENT TO BE ABLE TO GO AND VISIT ANOTHER TOWN, ANOTHER CITY, ANOTHER COUNTRY, AND SEE WHAT THEY'RE DOING, AND SEE IF IT IS SOMETHING THAT WE CAN BRING BACK YOU KNOW, LIKE I WAS TELLING KIMBERLY TODAY ABOUT ONE OF THE AREAS THAT I WENT TO RECENTLY AND THEY HAD REVIVED AND REBRANDED THE LOCATION THAT WAS KIND OF MAYBE SLUMMY AND THEY MADE IT INTO A VIBRANT AREA FULL OF RESTAURANTS. AND THEY MADE SOMETHING -- MAYBE THAT WOULD HAVE BEEN DEEMED UGLY BECAME KIND OF LIKE STREET ART AND HIP. I WOULD LOVE TO BE ABLE TO SEE OUR TOURIST DEPARTMENT BE ABLE TO TOUR AND EXPLORE AND I KNOW

WE HAVE MONEY IN THERE. >> WE ACTUALLY ARE.

GI, IT IS A GREAT TIME FOR YOU TO BRING THAT UP.

THAT'S ONE OF THE THINGS THAT WE HAVE ON THE LIST.

WE HAVE ABOUT THREE DESTINATIONS THAT WE DO WANT TO DO EXACTLY THAT. WHETHER IT IS -- IN-PERSON WOULD BE IDEAL, BUT AT LEAST AT A MINIMUM, CONFERENCE CALL IN AND DO A TEAMS MEETING AND HAVE THE BRAINSTORMING SESSION.

THE OTHER POINT IS WHEN WE TRAVEL TO THE GOVERNOR'S CONFERENCE WHICH IS COMING UP AT THE END OF SEPTEMBER AND IF ANY OF YOU ARE INTERESTED IN ATTENDING, PLEASE LET US KNOW.

WE HAVE THAT OPPORTUNITY. THAT'S WHERE WE MEET WITH

[03:05:04]

WE HAVE SOME LOFTY GOALS FOR WINNING CERTAIN THINGS AND NAMING CERTAIN THINGS, BUT I THINK TO YOUR POINT ABOUT OTHER DESTINATIONS, I THINK THE CASE STUDY THAT YOU ARE GOING TO SEE IN THE STRATEGIC PLAN WILL HELP US IMMENSELY WITH DREAMING ABOUT SOME THINGS THAT COULD BE HERE. DOES THAT ANSWER YOUR QUESTION?

>> IT WASN'T A QUESTION. IT WAS MORE KIND OF LIKE, YOU KNOW, I WOULD LIKE TO SEE A LITTLE MORE BUDGET PUT INTO IT SO THAT THERE IS A LITTLE BIT MORE EXPOSURE FOR YOU GUYS IN TERMS OF REALLY EXPLORING WHAT OTHER CITIES OUTSIDE OF FLORIDA ARE DOING, AND COUNTRIES OUTSIDE OF THE U.S. ARE DOING.

FOR EXAMPLE, NOT THAT IT IS SOMETHING THAT CAN BE DONE HERE.

I MEAN, I DON'T WANT TO SAY IT CAN'T BE DONE, BUT ONE AIRLINE GIVES OUT AN EXTENDED LAYOVER SO YOU CAN ACTUALLY EXPLORE THE COUNTRY ON A 20-HOUR LAYOVER. THEY GIVE UH CHEAPER RATE, BUT THEN YOU SPEND YOUR MONEY -- YOU KNOW, IDEAS LIKE THAT, THAT -- LIKE THAT THAT COME IN THROUGH EXPOSURE AND TRAVEL.

I WANTED TO KNOW WHAT THE 8100 WAS FOR AND TO SEE IF THAT IS INCORPORATED -- THOSE KINDS OF EXPERIENCES AND EXPOSURE BECAUSE I WOULD LOVE TO BE ABLE TO SEE THAT HAPPENING WITH YOU GUYS.

>> IT DEFINITELY IS. A LOT OF THAT TRAVEL BUDGET IS FOR CONFERENCES WHERE THOSE TYPES OF CONVERSATIONS ARE HAPPENING. AND WHEN WE GO TO THOSE DESTINATIONS, THERE ARE USUALLY HANDS ON TOURS, TOURING THE VISITOR CENTER. IT MAY NOT BE A COMPARABLE DESTINATION, BUT THE THING IS WE CAN -- IT'S OUR RESPONSIBILITY TO TAKE WHAT THAT DESTINATION OFFERS AND MORPH IT INTO AN IDEA

WE CAN MAKE REAL HERE. >> YEAH.

I'M THINKING MORE EVEN OUTSIDE OF A CONFERENCE.

IT IS REALLY HARD TO REALLY ASSIMILATE WHEN YOU ARE IN A CONFERENCE. YOU TAKE WHAT YOU CAN GET IN A CONFERENCE. WHEN YOU REALLY GO TO A TOURIST DESTINATION AND COLLABORATE WITH THE TOURIST COUNCIL IN THAT COUNTRY AND SEE WHAT THEY ARE DOING $A DIFFERENT, MORE -- IT IS A DIFFERENT, MORE IMMERSIVE EXPERIENCE.

AND TO SEE IF THAT IS SOMETHING WE CAN BRING BACK HERE THAT WILL MAKE OUR COUNTY POP OUT A LITTLE MORE.

>> OKAY. I WOULD JUST SAY THAT I ECHO THOSE THOUGHTS AND ALWAYS ENCOURAGE STAFF WHERE WE CAN TO SEND THEM TO THOSE CONFERENCES WHICH ALLOW THEM TO DISCUSS WITH KOLL -- COLLEAGUES IN OTHER AREAS WHAT THEY ARE DOING AND HOW THEY ARE DOING IT AND WHETHER IT WOULD APPLY HERE.

THEY ARE NOT IN THE TRAVEL BUSINESS.

WHAT WOULD BE CONSIDERED AS A FAMILIARIZATION TOUR ON TAXPAYER DOLLARS, I WOULDN'T WANT TO BE THE ONE ANSWERING THE PHONE CALLS, ESPECIALLY IN CLAY COUNTY.

THERE ARE REALISTIC ASPECTS AND I THINK THAT NUMBER IS AN APPROPRIATE NUMBER. WE'LL SEE IF WE CAN'T -- OF COURSE, WE ARE GROWING AND IT MAKES IT TOUGHER TO GET OUT OF THE OFFICE. IF CONNOR IS OUT OF THE OFFICE, KIMBERLY IS RUNNING AROUND LOOKING LIKE HER HAIR IS ON FIRE AND VICE-VERSA. WE'LL SEE IF WE CAN'T GET THEM OF TO SOME CONFERENCES THIS YEAR.

EVEN WITH CLAY DAY YOU ARE HUDDLING WITH COLLEAGUE THAT'S ARE THERE IN FLORIDA. THEY TRY TO TAKE ADVANTAGE OF IT WHERE EVER THEY ARE, BUT POINT WELL MADE AS FAR AS GETTING THEM

OUT TO EXPERIENCES. >> AND I WOULD LIKE TO SECOND THE CONFERENCE THING AND GETTING AS MUCH VALUE AS WE CAN.

WE DO OUR LEAGUE OF CITIES ONCE A YEAR WITH THE CITY AND I CAN'T

[03:10:05]

THEY ARE BRICK -- THEY ARE BRINGING LAWYERS AND WHAT ARE CREATIVE WAYS PEOPLE ARE USING THE ARPA FUNDS.

WE ARE FEVERISHLY WRITING DOWN IDEAS AND THEY WILL GIVE YOU THE BACK UP DOCUMENTS AND STUFF LIKE THAT.

ALL THAT IS VALUABLE. >> [INAUDIBLE].

SHE WAS ASTOUNDED. SHE WAS LIKE, ALL OF THESE PEOPLE ARE LIKE US. IT WAS GREAT.

>> ALL RIGHT. LET'S MOVE ON IF WE ARE DONE

[10.  FY 21-22 Event Marketing Grant Update]

WILL TAKE US THROUGH NUMBER 10. >> YOU DO HAVE BEFORE YOU THE CURRENT TRACKING FORM FOR THE EVENT MARKETING GRANT.

THAT IS SPECIAL AND SIGNATURE. I DO WANT TO MAKE NOTE THAT THE BLUE HIGHLIGHTED IS I HAVE RECEIVED THEM AND WORKING DILIGENTLY WITH THEM TO GET REIMBURSEMENT AS WELL AS TRYING TO FIND TIME TO WORK WITH THE GROUPS.

THEY HAVE SUBMITTED THEIR STUFF. IT IS IN PROCESS REVIEW, AND WORKING WITH INDIVIDUALS LIKE I SAID BEFORE THE SCOTTISH GAMES.

[11.  FY 21-22 Sports Event Grant Update]

>> ANY QUESTIONS ON THAT? WE WILL MOVE TO NUMBER 11.

VERY SIMILAR, THE SPORTS EVENT GRANT UP -- UPDATE.

>> YES. THESE ARE THE SPORTS TKPWHRAPBTZ EVENTS -- SPORTS GRANTS EVENTS HAPPENING IN 21-22.

I DO WANT TO NOTE THAT I AM WORKING DILIGENTLY WITH MARTIN FROM PHOTO SURF TO -- MOTOSURF TO GET WHAT WE NEED FOR OUR CLERK'S OFFICE. I WANT TO MAKE A NOTE THAT THE GOBBLER GRAPPLER EVENT AND GIRLS LACROSSE IS AUGUST 20TH THROUGH AUGUST 22ND, THOSE EVENTS WERE CANCELED AND I AM IN THE PROCESS OF BRINGING THE FUNDS BACK UP.

YOU WILL SEE THOSE FUNDS BACK IN YOUR BIG POT OF MONEY THAT YOU CAN GIVE BACK TO OTHER SPORTS EVENTS.

IF YOU DON'T HAVE ANY QUESTIONS THAT'S ALL I HAVE.

>> ALL RIGHT. LET'S MOVE TO NUMBER 12.

[12.  FY 22-23 Draft Budget]

OCTOBER 1 *TS. >> INSTEAD OF LOOKING AT WHAT'S ON THE AGENDA, I WILL ASK THAT YOU TAKE THE PIECE I HANDED YOU RIGHT BEFORE THE MEETING. THIS IS THE DRAFT AND PROPOSED BUDGET THAT WILL BE PRESENTED TO THE BOARD OF COUNTY COMMISSIONERS. THERE ARE MINOR CHANGE HAD -- CHANGES, BUT WE WANT -- WANTED YOU TO THE -- TO HAVE THE MOST UPDATED INFORMATION. IT WAS REALLY INCOMPLETE IN THE DRAFT WE PROVIDED YOU. WE TALKED AT THE LAST MEETING THAT THERE WERE SIGNIFICANT SHIFTS.

WE NEED TO GROW OUR TEAM TO NOT ONLY MAINTAIN THE LEVEL OF SERVICE WE ARE PROVIDING, BUT TO GROW.

THE NUMBER OF GROUPS WE ARE TRYING TO SERVICE AND THE MARKETING PROPBLG SKWREUBGTS -- PROJECTS WE WANT TO ACCOMPLISH.

YOU WILL SEE THAT. OUR GOAL IS TO BRING ON AT LEAST TWO NEW PHEUB -- NEW MEMBERS OF THE TOURISM TEAM SO WE CAN HAVE MORE MARKETING EFFORTS AND MORE SALES EFFORTS TO THAT.

THAT WOULD BE THE FOCUS THERE. EVERYTHING ELSE HAS REMAINED THE SAME. THE TRAVEL BUDGET HAS GONE UP SIGNIFICANTLY TO ATTRIBUTE TO SALES EFFORTS AND A LOT OF THINGS GI WAS TALKING ABOUT, GETTING INTO MORE CONFERENCE THAT'S ALLOW US TO BECOME MORE CUTTING EDGE, THOSE TYPES OF THINGS. OTHER THAN THAT, WE DO PLAN TO CARRY FORWARD FUNDS THAT ARE ALLOCATED ON PROJECTS THAT HAVE ALREADY STARTED OR COMMITTED TO. THESE NUMBERS MAY CHANGE, BUT IT WILL HIGHLIGHT HOW THE NUMBERS ARE CHANGED WHEN YOU SEE THIS AGAIN IN OCTOBER. HOPEFULLY IT IS AN APPROVED

BUDGET. >> THANK YOU POSSIBLY PROVIDE SOME COLOR BEHIND THE GRANT REDUCTION?

[03:15:02]

>> YES. THE GRANT REDUCTION -- THE BUDGET CURRENTLY INCLUDES ALL OF THE CARRY FORWARD DOLLARS.

WE JUST HAVE TO COMPLETE THE YEAR AND CARRY FORWARD THE DOLLARS THAT ARE UNUSED TO CONTINUE TO BE USED AS GRANT FUNDING GOING FORWARD. AND THAT WAS FROM THE LAST MEETING, NOTES AND PRESENTATION WE DID CUT BACK ON THE

ALLOCATIONS TO ALLOW FOR STAFF. >> AND IN TERMS OF SOME OF THEM, FOR EXAMPLE, THE HART CENTER, WE HAVEN'T VOTED ON THAT TO APPROVE. THAT'S WHY IT COULDN'T BE MOVED OVER. IT ACTUALLY RUNS OUT THIS YEAR.

WRAOE HAVE TO WORK ON -- WE HAVE TO WORK ON IT FOR NEXT YEAR.

THERE YOU GO. 548008, THAT LINE ITEM IS FAMILIARIZATION TOURISM GRANT. THERE YOU GO.

>> THAT'S FOR PEOPLE TO COME HERE.

>> $10,000 FOR PEOPLE SPO -- TO EXPERIENCE CLAY COUNTY.

>> YES. >> ANY QUESTIONS? ALL RIGHT. LET'S MOVE TO NEW BUSINESS BECAUSE THERE ARE SOME THINGS THERE THAT WE NEED TO GET

[13.  Request for Subcommittees]

>> THE GRANT SUBCOMMITTEE -- WELL, LET'S TALK ABOUT FILLS FIRST. THERE HAS BEEN A ROBUST EFFORT TO DO A LOT MORE FILMING HERE IN CLAY COUNTY.

WHAT WE NOTICED IS WE LACK AN INVENTORY OF SITES THAT FILM MAKERS LIKE TO FREQUENT. WE HAVE HAD A VOLUNTEER THAT HAS COME TO US AND OFFERED TO HELP WITH THAT WHICH IS WONDERFUL.

THE OTHER THING IS WE DO NOT CURRENTLY HAVE A FILM PERMIT.

SO THERE IS A LOT OF THINGS WE NEED TO DISCUSS IN RELATIONSHIP TO FILMING AND THE FILM INDUSTRY AND WHAT TO BE IN THE FILM INDUSTRY, AND WE NEED A GROUP OF YOU ALL TO BE ABLE TO TALK ABOUT THAT. KIND OF, BRING SOME RECOMMENDATIONS TO THE TDC AND THE BOARD OF COUNTY COMMISSIONERS FOR APPROVAL AND HOW WE WANT TO PROCEED WITH THAT MARKET. THE OTHER SUBCOMMITTEE IS FOR THE GRANTS, THE EVENT MARKETING GRANTS AND THE SPORTS GRANTS.

EVERY YEAR WE DO A REVIEW AND WE BRING RECOMMENDATIONS BACK TO YOU FOR APPROVAL. AND WE WANT TO TALK ABOUT HOW WE WILL MOVE FORWARD WITH THE GRANT AWARDS IN THE FUTURE.

THOSE ARE THE TWO SUBCOMMITTEES WE ARE PROMOTE -- PROPOSING.

>> IF YOU ARE INTERESTED IN VOLUNTEERING, CERTAINLY LET KIMBERLY KNOW. SHE WILL HELP IN TERMS OF PUTTING -- USUALLY WHAT DO YOU HAVE?

>> THREE. >> AND IT CAN'T BE A SUBCOMMITTEE FROM JUST THE RANDOM.

>> ARE THEY GOING TO BE STACKED? WILL THEY HAVE MEETING DATES?

>> I THINK THAT IS UP TO THE SUBCOMMITTEE.

THEY WILL HAVE AGENDAS. THEY WILL HAVE MINUTES.

IF IT IS AROUND THE TDC MEETING OR IF IT IS ANOTHER TIME WE CAN BE FLEXIBLE WITH THAT. IS THAT WHAT YOU WERE ASKING?

>> THAT OR -- >> IF THEY WEREN'T GOING TO RECOMMEND SPECIFIC DATES OR MAYBE THERE IS A SUBCOMMITTEE THAT WILL HANDLE ONE AND THEN ON THAT DAY THEY WERE GOING TO MOVE

[03:20:01]

>> IT IS A MONTH HERE AND A MONTH THERE.

IT IS THE THOUGHT PROCESS AND FOLLOWING UP ON SOME THINGS THAT WERE THE SUBCOMMITTEE MEETING AND BRINGING YOUR FINDING HAD --

THE FINDINGS. >> BEING A PART OF ANOTHER TDC, THE SUBCOMMITTEES WORK OUT WELL WITH THE GRANTS.

IT IS MORE EXPEDITIOUS AND WE HAVE RECOMMENDATION THAT'S ARE TAKING A LOOK AT IT. IT WORKS OUT WELL.

WOULD YOU HAVE SOMEBODY FROM THE COUNTY BOARD?

>> THEY ARE NOT REALLY LOOKING FOR INCENTIVES.

SOURCES OF CONVENIENCE AND WHERE CAN I FIND THE SITES? THEY MAY BE LOOKING FOR A GRANT -- A PROJECT.

THEY DO HAVE SOME PROJECT IDEAS, BUT I DON'T THINK THAT THEY NECESSARILY HAVE TO BE FUNDED BY THE TDC.

>> ANYTHING IN PARTICULAR? >> EITHER/OR.

>> FOR BOTH. >> DO YOU HAVE A PREFERENCE?

>> WE CAN WORK WITH THESE TWO GENTLEMEN.

ANYBODY ELSE? >> AM I STILL ON THE

SUBCOMMITTEE FOR THE GRANTS? >> SURE.

>> I'LL GET BACK TO YOU ON THAT ONE.

VERY GOOD. ANYBODY ELSE DECIDES THEY HAVE EXTRA TIME TALKING ABOUT FILM STUDY? I AM JEALOUS GEORGE IS DOING THE INTERNET STAR TREK THING WHERE THEY WALK AROUND THE STAR TREK CONTROL ROOM.

ALL RIGHT. SO WE ARE DONE WITH THE

[14.  Director's Report and Performance Measurements]

REPORT? >> WE JUST CONTINUE TO BE REALLY BUSY. OUR GROWTH IN SOCIAL MEDIA AND WE SEND OUT MORE THAN 600 VISITOR GUIDES.

WHEN WHEN I GOT HAO*ER WE SENT OUT 12.

OUR WEBSITE IS WORKING AND WE ARE EXCITED ABOUT THE NUMBERS.

THE NUMBERS WILL CONTINUE TO GROW WITH THE MORE WE DO WITH VISIT FLORIDA AND IN GENERAL REACHING THE MARKET THAT IS A GOOD FIT FOR US. THE OTHER THING I DID WANT TO NOTE IS THAT WE DID HAVE A GOOGLE WORKSHOP IN JULY AND WE RECORDED THAT AND IT IS AVAILABLE ON THE HOSPITALITY AND TOURISM SECTION OF THE COUNTY'S WEBSITE.

WE WILL BE SENDING THAT OUT TO BUSINESSES SO THEY CAN GROW THEIR KNOWLEDGE OF THE CHANGES. IT HELPS US RAISE THE DESTINATION BAR. EVEN THOUGH WE DON'T OWN THAT PLATFORM, WE USE IT CONSTANTLY AND MAKE SURE ALL OF OUR INFORMATION LOOKS WELL ON THE PLATFORM.

WE ARE ROCKING AND ROLLING AND MAKING STUFF HAPPEN.

[03:25:05]

IT IS A STAFF AT AIRSTREAM VENTURES AND SOME OTHER AND LEARN ABOUT THE DESTINATION. WE ARE TELLING THE SAME STORY AND WE WILL KEEP YOU ALL UP-TO-DATE ON THAT.

THAT'S AUGUST 29TH. WE'LL SHOW THEM CLAY COUNTY AND TELL THEM WHAT THEY NEED TO SAY. DID I MISS ANYTHING?

THAT'S A GOOD OVERVIEW. >> WE WILL MOVE TO NUMBER 15

[15.  Request for Jacksonville Symphony Orchestra]

>> NO. IT IS ACTUALLY FROM -- IT IS REQUESTED WE CONSIDER BRINGING IN THE JACKSONVILLE SYMPHONY ORCHESTRA FOR PERFORMANCES IN CLAY COUNTY.

AND I DON'T KNOW IF IT IS THE BEST USE OF TOURISM DOLLARS BECAUSE THE SYMPHONY IS 30 MILES AWAY.

>> THE OTHER THING IS WHERE DO YOU PUT THEM TO HAVE THE

CONCERT? >> I CAN TELL YOU IT WILL BE VERY EXPENSIVE BETWEEN MOVING THE SYMPHONY AND PAYING THE FEES BECAUSE THEY DON'T HAVE AN IN-HOUSE STAFF.

THEY HAVE COME IN TO SET UP THE STAGE AND RUNNING THE AUDIO IS

QUITE EXPENSIVE. >> THAT'S THE ONLY INDOOR VENUE

WE WOULD BE ABLE TO ACCOMMODATE. >> WELL, MAYBE WE SHOULD PROBABLY LOOK TO AT LEAST GET SOME FIGURES AND BRING IT BACK AND SEE IF THIS IS SOMETHING THAT IS DOABLE.

MAYBE IF IT IS IN CONJUNCTION WITH ANOTHER EVENT.

IS THAT THE ONE? >> FOR YEARS THE JACKSONVILLE SYMPHONY HAD THE CONVERT ON THE GROWN.

>> IT WAS $20,000. IF YOU CAN BRING IT AS PART OF ANOTHER EVENT IT COULD DRAW PEOPLE -- IT COULD BE SOMETHING TO DRAW PEOPLE IN AND IT IS SOMETHING WORTH LOOKING AT.

I'M NOT SURE IF WE COULD FIND SOMEBODY THAT BIG TO SPONSOR IT.

THEY HAD A TERRIFIC TIME FINDING ENOUGH SPONSORSHIPS AND GETTING PEOPLE PAID TO GO AND SEE THE SYMPHONY TO MAKE IT WORTH WHILE.

THEY WERE RUNNING A NON-PROFIT GIVING SCHOLARSHIPS TO KIDS IN COLLEGE. AND THEY AREN'T DOING IT ANYMORE AND THERE IS A REASON FOR THAT. IT IS A LOT OF WORK AND THEY FOR NON-PROFITS, THE REASON THEY WERE DOING IT.

MAYBE YOU GO TO THE NEXT LEVEL. HE CAN TELL YOU WHAT THE COSTS WOULD BE. AND YOU CAN GO FROM THERE.

[16.  Request for Entertainment Economic Development Summit]

I SAW THIS ON THE AGENDA, I KNEW WE WOULD TALK TO TYLER TODAY.

THAT WOULD GIVE US A PUSH IN THAT SORT OF DIRECTION.

I DON'T AGREE WE SHOULD DO ANY KIND OF A SUMMIT UNTIL WE GET THAT REPORT BACK AND IT GIVES US RECOMMENDATIONS.

THE SUMMIT WOULD HAVE A LITTLE DIFFERENT APPROACH BECAUSE BE WOULD HAVE THINGS THAT WOULD BE RECOMMENDED TO MOVE FORWARD, AND THEN MAYBE WE CAN GET THE RIGHT PEOPLE IN THE SUMMIT.

WE CAN SEE IF WE CAN ACCOMPLISH SOME OF THOSE THINGS THAT THE STRATEGIC MARKETING PLAN WILL RECOMMEND.

I THINK IT IS NOT A BAD IDEA TO JUST HOLD OFF IN TERMS OF THE TIMING. ANYBODY HAVE ANY OTHER THOUGHTS ON THAT? ALL RIGHT.

WE WILL MOVE TO OLD BUSINESS. THIS IS REALLY OLD BUSINESS BECAUSE IT IS ONE OF THE THINGS THINGS THAT WAS PUT ON THE TO DO

LIST WAS TO GO OVER TO THE TDC. >> WE ACTUALLY DID HAVE AN

[03:30:04]

>> SORRY. I DON'T HAVE ONE ON MY AGENDA.

>> I'M SORRY. WE HAD AN APPLICATION SUBMITTED FOR THE OPEN ACCOMMODATION SEAT. I BELIEVE MR. NEIL IS HERE.

I CAN SUPPLY THAT BACK UP INFORMATION.

IT SHOULD BE ON THE LIVE VERSION SO YOU SHOULD SEE IT ON YOUR COMPUTERS IF YOU SCROLL DOWN TO NUMBER 17.

COMMISSIONER, I WOULD LIKE TO APOLOGIZE.

>> YOU LEFT ME HANGING. >> I'M SO SORRY.

>> I LIKE TO HAVE THE BOOK FORM STILL BECAUSE I FIGURE IF WE HAVE A POWER OUTAGE, I AM PUSHING ON WHETHER ANYBODY ELSE WILL COME WITH ME OR NOT IS ANOTHER STORY.

SO DO YOU HAVE A COPY OF MR. PORTER'S TITLES?

>> MR. -- JUST TO GIVE YOU -- UNTIL SHE CAN FIND THAT, MR. PORTER IS A VACATION RENTAL OWNER.

SO SHE -- WE HAVE HIS APPLICATION.

WE ARE BRINGING IT TO YOU TODAY JUST FOR KNOWLEDGE AND REVIEW.

HE'S HERE. IF YOU HAVE ANY QUESTIONS FOR HIM, THE ACCOMMODATIONS, THESE ARE GENERALLY HARDER TO FILL BECAUSE OF THE REQUIREMENT FOR THE ACCOMMODATIONS AND BEING AN ELECTORAT -- OR AN ELECTOR OF THE COUNTY.

I DON'T KNOW IF YOU ALL HAVE ANY QUESTIONS OF MR. PORTER? OR MAYBE HE WOULD LIKE TO SAY A FEW WORDS.

>> MR. PORTER, WHY DON'T YOU COME UP AND INTRODUCE YOURSELF

TO THE GANG. >> SO I'M NEIL, A 40-YEAR RESIDENT OF CLAY COUNTY. MS. KIMBERLY SAID I HAVE SOME SHORT-TERM AIRBNB'S. ACTUALLY 12 YEARS AGO I GOT INTO LONG-TERM RENTALS JUST TO SUPPLEMENT -- I HAD A COMING RETIREMENT AND I WAS RETIRED 40 YEARS FROM THE W TWO JOB.

>> IF YOU COULD JUST GET A LITTLE CLOSER TO THE MICROPHONE.

>> IS THAT BETTER? >> THAT'S GOOD.

>> FOR THE LAST THREE YEARS I HAD SHORT-TERM RENTALS.

I HAVE TO TELL YOU THAT I AM SURPRISED BY SOME OF THE REASONS PEOPLE COME TO THE COUNTY. YOU TALKED ABOUT THE FILM INDUSTRY. WE HAD A FILM COMPANY RENT ONE OF OUR AIRBNB'S FOR A WEEK. THEY DIDN'T STAY IN IT.

THEY USED IT TO INTERVIEW PEOPLE AND EUTD -- AND VIDEOTAPE.

WE HAD A COUPLE THAT CAME IN THAT HAD A COUPLE OF DOGS THAT NEEDED -- I'M SORRY. I LOST THE WORD.

THEY NEEDED SPECIAL TREATMENT FOR ONE OF THE DOGS AND IT WAS OFFERED IN CLAY COUNTY, AND NO NOWHERE ELSE IN THIS AREA.

THERE ARE ALL DIFFERENT REASONS. I AM EXCITED TO GET INVOLVED IN TRAU PHOETING TOURISM IN -- PROMOTING TOURISM.

I GREW UP IN JACKSON -- JACK VAUGHNVILLE.

I HAVE -- JACKSONVILLE AND I HAVE A LOT OF FOND MEMORIES

HERE. >> VERY GOOD.

THE SHORT-TERM RENTALS, ARE THEY REGULAR RESIDENCES?

>> YES. >> CONDOS?

>> I HAVE BEEN IN CLAY COUNTY FOR 40 YEARS.

THE HOUSE I FIRST LIVED IN FOR 30 YEARS WE CONVERTED TO A LONG-TERM RENTAL AND THEN LATER TO A SHORT-TERM RENTAL.

AND WE RECENTLY BUILT A NEW HOME FOR AIRBNB.

>> VERY GOOD. ARE YOU SAYING THE SAME DESTINATIONS PEOPLE ARE COMING FROM THAT WE SHOW, FROM JACKSONVILLE AND ATLANTA AND ORLANDO?

>> FROM ALL OVER. IF YOU REMEMBER BACK IN JANUARY OF 2020 INDIANA PLAYED IN THE GATOR BOWL.

THE QUARTERBACK'S FAMILY DECIDED THEY WANTED A HOUSE OUT A LITTLE BIT FROM THE CITY, SO THEY RENTED OUR HOUSE FOR A WEEK.

>> INTERESTING. >> ALL DIFFERENT REASONS.

>> FUNERALS, WEDDINGS, FAMILY. >> WHEN DOES THAT -- WHEN DOES

THAT SEAT CLOSE? >> SO THE SEAT IS VACANT NOW.

>> THAT WAS SUSAN'S SEAT. IT WAS ADVERTISED FOR 30 DAYS?

>> YEAH. I ACTUALLY FOUND OUT ABOUT IT FROM THE MANAGEMENT COMPANY THAT WE USE TO PROMOTE OUR AIRBNB'S.

THEY TOLD ME ABOUT IT AND I APPLIED BACK ON JUNE 5TH, I

THINK. >> YEAH.

UNFORTUNATELY IT WAS RIGHT AFTER OUR LAST MEETING.

WE ONLY MEET ONCE EVERY THREE MONTHS.

ANY QUESTIONS FOR MR. PORTER AT THIS TIME?

[03:35:03]

THANK YOU. >> THANK YOU.

>> THE OTHER THING I DO WANT TO ADD, I DID HAVE A CONVERSATION WITH GARY PATEL. HIS SCHEDULE -- I MEAN, AS YOU CAN SEE TODAY, IT IS NOT REALLY ALLOWING HIM TO BE FULLY ENGAGED AS HE WOULD WISH. HE HAS REQUESTED THAT ONE OF HIS TEAM MEMBERS, KIM EVANS, WHO IS THE DIRECTOR OF SALES FOR THE -- AON CORPORATE FILL HIS SPOT. I JUST GOT A TEXT THAT KIM HAS COMPLETED THE APPLICATION TO BE PART OF THE TDC.

WE WILL BE TAKING BOTH OF THOSE APPLICATIONS TO THE BOARD OF COUNTY COMMISSIONERS FOR CONSIDERATION.

>> AND THAT'S STILL FOR SUSAN'S SPOT, RIGHT?

>> FOR HER TO REPLACE GARY. >> YEAH.

BOTH ARE SPOTS. >> I WISH WE COULD HAVE GARY, BUT HE IS TOO BUSY RUNNING A SUCCESSFUL HOTEL BUSINESS.

MAYBE IT WILL CONVINCE HIM THAT HE HAS ENOUGH TIME TO OPEN ANOTHER ONE AND THAT WOULD BE GOOD FOR US.

GI, LOOKED LIKE YOU HAD AN INQUISITIVE THOUGHT.

>> NO, NOT REALLY. OF IT IS NOT REALLY ON THE AGENDA, BUT I WANTED TO ASK A QUESTION THAT IS -- WILL THAT BE

FOR LATER? >> YEAH.

CAN YOU HOLD THAT AND THEN WE WILL DO THAT BEFORE WE LEAVE AND WE WILL SEE IF ANYBODY HAS ANYMORE QUESTIONS OR COMMENTS.

SO MR. PORTER IS BEING CASH -- HE HAS VOLUNTEERED AND PUT HIS APPLICATION IN AND THAT'S FOR THE AVAILABLE SLOT THAT WE DO HAVE. DO WE HAVE A MOTION TO MOVE --

DO WE NEED TO DO THAT HERE? >> NO.

IT IS THE BOARD'S DECISION. IT WAS ACCORDING TO STATE STATUTE THAT THE BOARD MAKES THE DECISION ON WHO SITS ON THE TDC.

WE ARE JUST MAKING YOU AWARE. >> ALL RIGHT.

WILL THAT BE TOMORROW? TOMORROW'S MEETING OR THE NEXT

MEETING? >> PROBABLY THE 23RD.

[17.  Visitor Center TV - Update]

>> THANK YOU. NOW I CAN GET TO NUMBER 18,

VISITOR CENTER. >> SO ALL OF THE MUNICIPALITIES HAVE RECEIVED THEIR TV'S. WE ARE WAITING TO WORK WITH THE COMMUNICATIONS TEAM ON PROGRAMMING THEM.

>> DO WE HAVE A TIMELINE? >> I THINK WE CAN CALL IT DONE, AS CLOSE TO DONE AS POSSIBLE. I KNOW LAURA AND I ARE WORKING ON -- WE'VE TALKED ABOUT WHAT NEEDS TO BE DONE.

THERE IS JUST SOME LITTLE TO DO'S THAT WILL BE DONE AND THEN

IT WILL BE DONE PIZZA PRONTO. >> WELL CERTAINLY BY THE NEXT

MEETING. >> OH MY GOODNESS, YES.

>> YOU HAVE TO CLARIFY WHICH MEETING.

>> THE NEXT MEETING. >> YOU KNOW, NEXT MEETING CAN

MEAN -- >> THE LONGEST AGENDA ITEM IN

[18.  Fairgrounds Master Plan Update]

FAIRGROUNDS MASTER PLAN UPDATE. >> I GAVE THAT EARLIER.

WE ARE DOING CCUA AND THE BARN. SO STATE TUNED.

THE FAIRGROUNDS ARE CLOSED SO STAY TUNED FOR MORE INFORMATION

[19.  Upcoming Events Update]

ON THAT. >> UPCOMING EVENTS?

>> AS ALWAYS I TELL YOU THE MOST ACCURATE INFORMATION IS ON EXPLORECLAY.COM. THERE IS A FOOD TRUCK HAPPENING

ON FRIDAY. >> THAT'S THIS FRIDAY?

>> YES. ACTIVE AFTER 50 IS BEING HOSTED AGAIN IN THE THRASHER HORN CENTER.

ROCK THE BOX 2 IS ALSO BEING HELD AT THE THRASHER HORN CENTER. THAT SPECIALIZES IN ACTIVE DUTY

AND FIRST RESPONDERS. >> THAT'S LOW CASH THIS YEAR.

NOT SO MUCH LYNN NERD SKIN -- LYNRYD SKYNYRD.

>> AND THE CARRIE CLARK HOUSE, THERE WILL BE A TOUR IF YOU ARE INTERESTED IN THAT. THAT IS OFFERED I BELIEVE ONCE A MONTH. AND I THINK THERE IS CAMP WALKS AND TONS OF THINGS COMING UP. FINGERS CROSSED THINGS ARE GETTING A LITTLE COOLER SO KEEP AN EYE ON THE EVENT CALENDAR.

>> JUMPING THE GUN ON THAT ONE. >> I KNOW.

I'M TOO EXCITED. FALL CAN'T COME SOON ENOUGH.

>> OKAY. GI, I KNOW YOU HAD A QUESTION OR

A COMMENT. >> I JUST HAD A QUESTION ABOUT THE MEETING. I HAD MENTIONED IT EARLIER TO KIM AND KIMBERLY MENTIONED THAT IF I COULD BRING IT UP ON

[03:40:01]

I KNOW WE MOVED IT SO THAT WE CAN HAVE A MEETING PRIOR TO THE BCC MEETINGS. WE CAN SCHEDULE THAT LIKE MAYBE A WEEK BEFORE. IF IT IS JUST NOT ON MONDAY.

>> PART OF IT IS BECAUSE NOT ONLY THE BCC MEETING, BUT IT GIVES THEM TIME IF THEY HAVE TO GET READY FOR FINANCE AND AUDIT WHICH IS NEXT TUESDAY. AND THEN FINANCE AND AUDIT CAN GET IT BY THURSDAY SO IT CAN BE ON THE AGENDA AND THEN FINANCE AND AUDIT CAN PASS THAT TO THE BCC FOR THE NEXT MEETING.

NOTHING CAN BE PURCHASED AND BUSINESS CONTRACTS AND EVERYTHING HAS TO GO THROUGH FINANCE.

LET US TALK ABOUT IT IN TERMS OF WHAT WE CAN DO AND WE WILL GET

TO EVERYBODY. >> BUT OF COURSE IF EVERYBODY ELSE IS COOL WITH MONDAY THEN WE CAN --

>> I HAVE STRUGGLED A LITTLE ON MONDAYS VERSUS THE WEDNESDAY MEETINGS BUT IF IT MESSES WITH THE FUNCTION -- FUNCTIONALITY OF THE BCC, I'M FINE WITH IT. IT IS STARTING TO BECOME MORE NORMAL, BUT MONDAY IS ALWAYS CATCHING UP ON EVERYTHING FROM THE WEEKEND. IT TENDS TO BE A BIT MORE HECTIC. EITHER WAY.

IF IT WILL CONFLICT, THEN I WILL FINE WITH KEEPING -- I WILL BE

FINE WITH KEEPING IT ON MONDAY. >> WE WILL TALK ABOUT IT IN HOUSE. ONE OF THE PROBLEMS WE HAD WITH WEDNESDAY WAS THE DEADLINE FOR FINANCE AND AUDIT IS LIKE THE NEXT MORNING. IF WE MISS THAT, THEN IT CAN'T BE ON FOR TWO MORE WEEKS. IT IS JUST TIMING.

WE'LL HAVE TO SEE IF WHETHER OR NOT WE CAN MANEUVER AROUND THAT.

I WILL PUT KIMBERLY ON THAT. CONNOR IS ALREADY UPDATING ALL OF THE GRANTS. KIMBERLY HAS EXTRA TIME.

ANYBODY HAVE ANYBODY ELSE -- ANYBODY HAVE ANYTHING ELSE THEY WOULD LIKE TO ADD BEFORE WE ADJOURN? AS YOU SAW THE VISITOR'S GUIDE FOR THIS YEAR HAS BEEN HANDED OUT. THE NEW EXPLORECLAY MAGAZINE AND YOU CAN ALWAYS GO TO EXPLORECLAY.COM.

>> I HAVE ONE THING I FORGOT. THE COUNTY HAS AN EVENT PERMIT AND I WANTED TO MAKE SURE YOU ARE AWARE OF THAT.

SO BEGINNING FOR EVENTS IN NOVEMBER, IF YOU HAVE MORE THAN 500 PEOPLE ATTENDING YOUR EVENT YOU WILL HAVE TO GET A PERMIT.

IT IS IN THE UNINCORPORATED AREAS OF CLAY COUNTY.

JUST WANTED TO MAKE YOU AWARE OF THAT.

THAT WAS SOMETHING THAT HAPPENED --

>> WHAT IS THE COST OF THAT? >> $100.

>> ARE WE GOING TO GET THE INVIEW STATION? INVITATION? YOU ARE ALREADY PLANNING A

SPECIAL EVENT. >> ALL RIGHT.

ANYTHING ELSE? IF NOT THEN THIS MEETING IS ADJOURNED AND THANK YOU ALL.

* This transcript was compiled from uncorrected Closed Captioning.