[Tourist Development Council Workshop]
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>> IT CAN GO FOR OFFICIALS, DIFFERENT THINGS THAT YOU HAVE TO HAVE IT OPERATE THE SPORTS TOURNAMENT OKAY? APPLICATIONS. EACH GRANTS, HAS IS OWN APPLICATION. BECAUSE THERE ARE DIFFERENT REQUIREMENTS THAT WE TALKED ABOUT RIGHT? SO, YOU KNOW, THEY SIGNATURE EVENT VISITORS NEED TO BE REGIONAL. SO WE ARE GOING TO ASK QUESTIONS ABOUT THAT. THE SPORT, WE ARE GOING TO ASK DIFERENT SPORTS, LIKE QUESTIONS.
WHEN IT COMES TO THAT APPLICATION.
FOR YOU KNOW WHO IS ELIGIBLE NONPROFIT ORGANIZATIONS, EVENTS, AND SPORTING EVENTS OKAY? SO Y'ALL, YOU HAVE TO APPLY TO THIS PART THIS IS THE BORING PART.
I CANNOT WAIT TO GET TO THE BUT YOU ALL HAVE GOT TO KNOW THIS.
SO, EVENTS MUST EAT HER AGAIN, EVENTS MUST OCCUR BETWEEN OCTOBER 1 OF 2022, THROUGH SEPTEMBER OF 2,023.
THE REASON WE HAVE TWO GRANT CYCLES GOING AT THE SAME TIME, IS SIMPLY BECAUSE WE WANT TO MAKE SURE THE MONEY IS AVAILABLE. SO, WHAT YOU ARE GOING THROUGH NOW, IS BY JULY 15, WHEN THE GRANT DEADLINE IS, FOR THE FIRST ROUND OF 2023 GRANTS. THAT IS JUST SO WE HAVE ENOUGH MONEY TO GIVE YOU. SO IT IS LIKE FIRST COME FIRST SERVE OKAY? SO THAT IS WHY YOU GET IT SO EARLY. OKAY? SO IT IS ALMOST LIKE A YEAR END A HALF.
>> NOT NECESSARILY, YOU COULD, THERE IS NOTHING THAT IS STOPPING YOU. BUT, I CAN'T GUARANTEE, THAT THERE IS GOING TO BE MONEY LEFT. BASED ON PRELIMINARY TICKET SALES. YOU KNOW THOSE KINDS OF THINGS.
OKAY. >> AND THE QUESTION IS WHY DOES IT SAY THE GRANT IS OPEN JUNE 1, OF 2022. BECAUSE WE RAN INTO SOME TECHNOLOGY ISSUES. AND SO JUNE 8, NEXT WEEK, NEXT WEEK IS WHEN EVERYTHING IS GOING TO GO LIVE.
AND, THAT IS WENT THE GRANT CYCLE OPENS.
42,023. AND IT WILL REMAIN OPEN UNTIL THERE IS NO MONEY. OKAY?
>> SO THE JULY 15 DEADLINE IS TO GET ON THE TOURIST DEVELOPMENT
COUNCIL AGENDA FOR AUGUST 8. >> REIMBURSED FOR GRANTS, SO YOU ALL HAVE TO, IF THIS SERVES AS SEED MONEY FOR YOUR NEXT YEAR. IF YOU WANT TO LOOK AT IT THAT WAY. AND THE, SO FROM A MARKETING PERSPECTIVE, THE MARKETING HAS TO GO OUTSIDE OF CLAY COUNTY.
BECAUSE OUR GOAL, AND MISSION IN THE TOURISM DEPARTMENT IS TO BRING PEOPLE WHO DO NOT LIVE HERE, HERE, TO SPEND THE MONEY AND CONTRIBUTE AND INVEST IN OUR CMMUNITY.
SO, WHAT IS ON THE APPLICATION? Y'ALL, IT IS SO LET ME FIRST TELL YOU, THAT EVERYTHING WE ARE ASKING YOU TO DO, YOU SHOULD ALREADY BE DOING. YOU SHOULD ALREADY HAVE GOALS FOR YOUR EVENT. YOU SHOULD ALREADY HAVE AN
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EMERGENCY PLAN. YOU SHOULD ALREADY AT A MARKETING PLAN AND A BUDGET. ALL OF THOSE THINGS YOU SHOULD ALREADY HAVE. AND IF YOU DON'T, AND TELL US SO THAT WE CAN'T GET YOU THE RIGHT HELP, SO THAT YOU CAN BE SUCCESSFUL. SO I JUST WANT TO COME UP SURE THAT YOU KNOW THAT. THAT THIS IS, WE OUGHT NOT ASKING, WE ARE NOT, ASKING ANYTHING EXTRA OF YOU.YOU SHOULD ALREADY HAVE ALL OF THIS.
YOUR 2021 NET PROFIT, YEAH, YET NOT RECORDED ASSETS.
IT IS JUST INFORMATION, SO THAT WE KNOW YOU ARE A SOUND ORGANIZATION THAT IS ALL. THE EVENT NAME, YOU KNOW DIFFERENT PROJECTIONS ON WHAT YOU ARE GOING TO DO AND YOUR MARKETING PLAN. IF YOU NEED HELP WITH YOUR PROJECTIONS, LET US KNOW. WE ARE HERE TO HELP THAT IS WHAT WE DO EVERY DAY. WE HAVE GOT TONS OF RESEARCH AND WE CAN TELL YOU NOT WHO, LIKE THEIR NAME, BUT WHERE VISITORS ARE COMING FROM OVER THE LAST SIX MONTHS.
AND IT IS REALLY VARIED. EVERY MONTH IS DIFFERENT.
WE WANT AN EVENT HISTORY FROM YOU, WE WANT YOUR SMART OBJECTIVES, AND SMART GOALS. YOUR EVENT FUNDING, LIKE I SAID THAT BUDGET, WE KNOW SO I AM HOPING, THAT EACH OF YOU AS A SPONSORSHIP PLANT. BECAUSE, YOU CANNOT RUN AN EVENT WITHOUT SPONSORS. YOU CANNOT.
AND SO HOPEFULLY YOU HAVE HAD THAT, AND YOU HAVE THE BUDGET, SO YOU KNOW HOW MUCH MONEY YOU NEED TO RAISE.
THE EVENT MARKETING PLAN, WE WANT TO KNOW THE TYPE OF AD THAT YOU ARE DOING, THE DISTRIBUTION CHANNEL, THE TIMING AND WHEN IS YOUR AD GOING TO RUN? IS IT GOING TO RUN THE MONTH BEFORE IS A GONNA RUN A WEEK BEFORE? AND THE TARGETED AUDIENCES ARE REALLY IMPORTANT TO US.
THAT IS THE MOST IMPORTANT PART. DOES ANYONE HAVE ANY QUESTIONS ABOUT THAT. WE ARE GOING TO DIVE INTO THAT A LITTLE BIT DEEPER. DOES THAT ALL MAKE SENSE? THE VISITOR SURVEY, WE EVEN GIVE YOU A VISIT VIA SURVEY TO USE IF YOU WANTED. THAT YOU CAN HAVE VOLUNTEERS GIVE, YOU CAN PUT IT ONLINE. AND YOU COULD GIVE A PRIZE AWAY FOR YOU KNOW, YOU KNOW, YOU ENTERED TO WIN WIN SOMETHING.
IF YOU FILL THIS OUT. YOU CAN DO ZIP CODE COLLECTIONS.
PEOPLE, WHAT WE HAVE FOUND, IS THAT PEOPLE ARE WILLING TO GIVE YOU THEIR PHONE NUMBER OR ADDRESS.
BUT THEY CAN GIVE YOU THEIR ZIP CODE, BECAUSE IT IS NOT AS YOU KNOW, INVASIVE. BUT ANY TYPE OF DEMOGRAPHIC INFORMATION THAT YOU CAN SHARE WITH US, THAT IS HELPFUL.
BECAUSE AND WE WILL DO SOME EXERCISES ON MARKETING.
SMART OBJECTIVE WORKSHEET, THIS IS PAGE TEN OF YOUR GUIDELINE.
THAT YOU WILL BE ONLINE. ON THE EIGHTH.
OKAY, THERE IS SPECIFIC MEASURABLE ACHIEVABLE RELEVANCE AND TIME BOUND. THAT IS OUR SMART ACRONYM.
SO THIS IS THE AMAZING SLIDE THAT CONNOR DID.
SO WE ACTUALLY READ YOUR APPLICATIONS, I WANT YOU TO KNOW THAT. WE READ EACH AND EVERY PIECE OF THEM. TO CREATE GOODWILL WITHIN OUR COMMUNITY, BOY THAT SOUNDS WONDERFUL DOESN'T QUITE? BUT THAT DOES NOT MEAN A HILL OF BEANS WHEN IT COMES TO YOUR EVENT. THAT IS WARM AND FUZZY AND WE LOVE, BUT THAT IS NOT MEASURABLE, IT DOES NOT TELL US ANYTHING ABOUT YOUR EVENT AND WHAT YOU ARE TRYING TO ACCOMPLISH. EXCEPT THAT YOU LIKE ONE FUZZIES. OKAY, TO BOOST LOCAL AWARENESS OF OUR LOCAL ORGANIZATION. THAT IS WELL AND GOOD TOO.
BUT HOW, WHY, AND WITH WHAT MEANS ARE YOU GOING TO DO THIS? THOSE ARE ALL QUESTIONS, SO THOSE ARE NOT GOOD EXAMPLES TO FOLLOW. AND SO WE WANTED TO MAKE SURE THAT YOU KNEW THAT THOSE WERE WHAT NOT TO DO'S.
BUT YOU LOOK AT THE BOTTOM ONE. CREATE AN EXPERIENCE THAT WILL GENERATE 100 ROOM NIGHTS, SO THAT IS MEASURABLE RIGHT? A 30% INCREASE OVER LAST YEAR. SO THAT IS ACHIEVABLE BY USING A DIGITAL MARKETING CAMPAIGN THAT IS THE RELEVANT PART.
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THAT WILL RUN ONE MONTH PRIOR TO THE EVENT.WHICH IS THE TIME BOUND PART, TARGETING SOUTHEAST GEORGIA, ORLANDO, AND TAMPA. THAT IS A SPECIFIC PART.
DOES THAT ALL MAKE SENSE? SO YOUR GOALS, YOU ARE GOING TO HAVE TO SIT DOWN AND KIND OF THINK ABOUT IT.
BECAUSE YOU HAVE GOT TO THIS IS WHAT DRIVES YOUR EVENT.
AND WHERE IT IS AT IT AND WHO IS GOING TO BE THERE? OKAY? ARE THERE ANY QUESTIONS ABOUT THAT? OKAY.
MARKETING PLANNING TIPS. REMEMBER, THE GOAL IS OUT OF COUNTY VISITORS THAT IS OURÚGOA. BECAUSE WE ARE GOING TO GIVE YOU MONEY, THAT SHOULD BE YOUR GOAL TOO.
RIGHT? I THINK? RIGHT? ARE YOU ARE WITH? ALL RIGHT JUST MAKING SURE. WE CAN'T HELP YOU CONNECT WITH OTHER THINGS HAPPENING IN THE COMMUNITY.
TO ENHANCE YOUR EVENT EXPERIENCE.
SO, HE LAUGHS AT ME HE WILL PROBABLY BE THE EXAMPLE FOR SEVERAL OF MY ANECDOTES AND EXAMPLES TONIGHT.
BUT, THE SCOTTISH HIGHLAND GAMES HAPPENS EVERY FEBRUARY.
THE LAST SATURDAY OF EVERY FEBRUARY.
AND SO ONE OF THE THINGS THAT WE ENCOURAGE, AND WE DO ON SOCIAL MEDIA. IT IS ENCOURAGE ALL OF THE IRISH I KNOW IT'S NOT SCOTTISH, BUT IS THAT THAT KIND OF FLAIR.
THE PUBS IN THE AREA, SO HIBERNIA PUB, AND MCHENRY'S DOWN IN KEYSTONE, ALL OF THE PUBS TO KIND OF GET TOGETHER AND DO A SCOTTISH HIGHLAND GAMES SPECIAL. SO THAT THOSE VISITORS THAT THEY ARE IN THE AREA. THEY CAN BE TIED TO THAT EVENT.
AND IT IS ANOTHER GREAT WAY TO PROMOTE THE EVENT.
THE OTHER THING IS THAT THE LIBRARIES TO GENEALOGY TRAINING RIGHT AROUND THAT TIME. AND SO WE PROGRAM THAT END, AND TALK ABOUT THAT DURING THAT TIMEFRAME TOO.
SO, OTHER BUSINESSES ARE ENGAGED AND ODDITIES EVENT HAS OTHER MARKETING OUTLETS, BECAUSE OTHER PEOPLE ARE TALKING ABOUT IT.
AND HIS EVENT. THANK YOU FOR LETTING ME USE YOU AS AN EXAMPLE. BE SURE AND YOUR MARKETING, YOU HAVE A CALL TO ACTION. WHAT DO YOU WANT PEOPLE TO DO? DO YOU NEED THEM TO PURCHASE TICKETS? DO YOU NEED THEM TO REGISTER, WHAT IS IT DO YOU NEED THEM TO JUST SHOW UP? WHAT IS IT THAT YOU NEED THEM TO DO. THAT IS KEY, SO SURE THAT YOUR CALL TO ACTION AND YOUR MARKETING IS CLEAR.
SOMETIMES IT IS GOOD TO USE A PROMOTIONAL CODE BECAUSE YOU CAN TRACK THINGS FROM THEM. THE PROMOTIONAL CODE DOES NOT NECESSARILY HAVE TO BE A DISCOUNT.
IT COULD BE JUST THE WAY YOU TRACK YOUR AD.
SO SAY YOU ARE RUNNING AN AD ON FACEBOOK AND AN AD IN AND YOU ARE DOING A PROMOTION WITH 90 FOR HAPPY HOUR.
WHICH IS A SOCIAL INFLUENCER PAGE.
YOUR CHECKING FACEBOOK YOUR SOCIAL AND THEIR SOCIAL.
YOU MAY ASK THEM TO USE A PROMO CODE ON THEIRS, SO THAT YOU CAN GET MORE INFORMATION, ABOUT WHO'S USING THEIR OUTLET, AND HOW SUCCESSFUL THAT ADVERTISING WAS FOR YOU.
THEN YOUR OWN. DOES THAT MAKE SENSE? OKAY GOOD I AM GLAD. ENGAGING ON SOCIAL MEDIA, IT IS SO IMPORTANT THE ENGAGEMENT PART.
IT'S GREAT THAT THEY LIKE YOUR EVENT BUT GET THAT TO START ASKING QUESTIONS. GET THEM TO ASK A QUESTION IN YOUR POST. THAT ENGAGES THEM SO THAT THEY CAN COME BACK AND BUILD A RELATIONSHIP WITH YOU.
THAT IS A KEY PART OF SOCIAL MEDIA MARKETING.
KNOW YOUR AUDIENCE, AND CLAY COUNTY, OUR AUDIENCE IS THE DRIVE MARKET. IT IF IS FIVE OR SIX HOUR DRIVE WE WANT TO TALK TO WE WANT YOU TO COME VISIT.
YES? YOU DON'T HAVE A QUESTION OH, I
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THOUGHT YOU HAD A QUESTION. NICHE MARKETS.KEEP IN MIND SOME OF YOUR EVENTS, ARE WHAT WE CALL NICHE.
SO PHYLLIS AND SO WITHIN THAT SIX HOUR DRIVE MARKET.
WE WANT TO KNOW WHAT IS HAPPENING.
AND SO THAT IS A NICHE MARKET. THE ARTIST GROUPS.
THERE IS HISTORY GROUPS, THERE'S GENEALOGY GROUPS THIS MUSIC FANS. KAYAKING, THOSE ARE ALL NICHES.
THERE IS THINGS YOU TARGET IN SOCIAL MEDIA AND A VARIETY OF DIFFERENT MEANS WHERE THE MILITARY MUSEUM, THEY WOULD HAVE TWO RUNNING RACES. THEY WOULD ALWAYS BUY AN AD IN RUNNING WORLD. BECAUSE THAT IS THEIR TARGET MARKET. IT IS VERY NICHE.
DO YOU ALL HAVE QUESTIONS ABOUT ANY OF THAT?
>> USE DESTINATION RESEARCH CARE.
SO I THINK THIS IS PROBABLY NUMBER 304 THAT I HAVE TOLD YOU THAT WE KNOW WHERE PEOPLE ARE COMING FROM.
SO, WE KNOW THAT PEOPLE FROM ORLANDO AND TAMPA AND DAYTONA BEACH AND TALLAHASSEE AND GAINESVILLE, ATLANTA, NEW YORK CITY ARE COMING CLAY COUNTY TO VISIT.
SO THE CLOSER IT GETS TO YOUR EVENT AND WHEN YOU START TO BE READY TO MAKE THAT ADVERTISING BY, WE SUGGEST THAT YOU CALL US.
OR E-MAIL US, AND SAY WHAT OTHER TARGET MARKETS RIGHT NOW? BECAUSE THAT MAY INFLUENCE YOUR ADVERTISING BUDGET.
BECAUSE IF IT IS MORE PEOPLE COMING FROM UP NORTH, BECAUSE YOUR EVENT IS IN THE WINTER, THEN MAYBE YOU KNOW, MAYBE YOU NEED TO STRETCH YOUR REACH A LITTLE BIT MORE.
OR, STRETCH IT FURTHER SOUTH SO THE SNOWBIRDS COME UP A LITTLE BIT AND VISIT A LITTLE BIT. THE NORTHEAST FLORIDA INSTEAD OF SOUTH FLORIDA. SOCIAL MARKETING AND SOCIAL MEDIA PLATFORMS, BY ADS AND TARGET YOUR AUDIENCES THAT IS A BIG KEY. YOU CAN TARGET YOUR AUDIENCE BY GEOGRAPHY YOU CAN DO IT BY AGE, IT IS SEVERAL DIFFERENT DEMOGRAPHICS THAT YOU CAN USE THEM.
MEDIA AND PUBLIC RELATIONS. SO, YOU GUYS DO YOU GUYS KNOW THAT YOU'RE GOOD EVERY CALENDAR LISTING ON EXPLORE CLAY.COM.
DO YOU ALL LISTING IS? CONNOR, CONNOR IS GOING TO PULL UP THE EXPLORE CLAY WEBSITES ARE YOU GUYS CAN SEE IT.
ONE OF THE THINGS THAT IS IMPORTANT IS THAT YOU CAN SUBMIT THAT EVENT YOURSELF, WE TRY WE ARE KEEPING UP WITH EVERYTHING AS QUICKLY AS WE CAN'T BUT KNOW THAT YOU GUYS HAVE THE POWER TO DO THAT. YOU CAN SUBMIT IT YOURSELF ON EXPLORE CLAY.COM. THE REASON THAT I SAY THAT THIS IS SO IMPORTANT, IS WE KNOW WHEN YOUR EVENT IS AND WHAT IS HAPPENING WITH YOUR EVENT. A TRAVEL WRITER CALLED ME LAST WEEK. AND SAID I AM WRITING AN ARTICLE, IT WAS A STATES NICHE MAGAZINE, THE ARTICLE WAS GOING TO COME OUT IN OCTOBER AND THEY WERE DOING AN ARTICLE ON GREEN COVE SPRINGS. WHAT DID THAT WRITER DO, THEY WENT TO THE EVENTS CALENDAR, THEY SAID I NEED ALL OF THE INFORMATION YOU CAN GIVE ME ON THESE EVENTS.
AND, I NEED PHOTOS AND I NEED THIS AND I NEED THAT, AND WHAT ELSE CAN I WRITE ABOUT WITHOUT GHOSTWRITERS? AND IT WAS A IT WAS LESS THAN 24 HOUR TURNAROUND.
TIME THAT THEY REQUESTED THIS. WHICH IS NORMAL WHEN THEY ARE TALKING WITH TRAVEL WRITERS AND REPORTERS IN GENERAL.
THEY NEED IT NOW. AND SO THE MORE WE KNOW ABOUT YOUR STORY AND YOUR EVENT BEFORE IT HAPPENS, THE BETTER.
BECAUSE WE GET TO TELL YOUR STORY MORE.
>> YOU CAN LIST ANY OF THEM, SO I WILL TELL YOU, I CANNOT
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PROMISE YOU, THAT IT WILL BE SHOWCASED ON EXPLORE CLAY.COM, BUT WE WANT TO KNOW ABOUT IT. IF IT IS NOT GOING TO BE SHOWCASED ON EXPLORE CLAY.COM IT WILL BE FEATURED IN OTHER WAYS.IN THE COUNTY'S MARKET. OKAY THAT IS A GREAT QUESTION.
AND SO HERE IS EXPLORE CLAY DO YOU WANT TO DO YOU WANT ME TOO DRIVE THIS IS THE HOMEPAGE. YOU WILL SEE ON THE WHITE NAVIGATION. WE ARE AND EVENT DRIVEN DESTINATION SO IF YOU CLICK EVENTS IT WILL TAKE YOU TO THE EVENTS PAGE. AND WE HAVE A FEATURED EVENTS EVERY MONTH. FORTUNE IT IS THE SUNSHINE STATE NAMES, BECAUSE WE ARE GOING TO HAVE COMPETITORS FROM ALL OVER THE STATE. PLAYING PICKLE BALL, AND DISC GOLF, CANOEING AND KAYAKING, AND ALL KINDS OF THERE IS ONE MORE.
ULTIMATE FRISBEE, WHICH IS THE COOLEST THING EVER.
IT IS LIKE RUGBY, AND BASKETBALL AND FOOTBALL ALL.
I WAS 20 ANYWAY JUNE CALENDAR, SHOWS YOU THE EVENTS.
ALL OF THE EVENTS ARE HAPPENING ON THE WEEKENDS YOU GUYS CAN SEE THAT. BUT YOU WILL SEE THE SATELLITE MARKET, THAT IS AN EVENT LISTING.
THAT IS WHY WE NEED A PHOTO, THAT IS WHY, BECAUSE THEN YOU GET THE GREEN SCAPE. THAT IS SO YOU KNOW, NOT AS PRETTY AS THE PICTURE. AND IT GIVES YOU THE INFORMATION IT GIVES A LINK TO YOUR WEBSITE. IT GIVES THE CONSUMER THE ABILITY TO ADD IT TO THEIR CALENDAR.
SO THAT THEY KNOW WHAT IS GOING ON AND WHEN.
AND THEN, YOU WILL SEE THERE IS A PRINT CALENDAR, SO IF SOMEBODY IS COMING FOR A COUPLE OF WEEKS THEY CAN PRINT ON THE EVENTS THAT ARE HAPPENING. SO THERE IS LOTS OF DIFFERENT TOOLS HERE ON THE EVENT CALENDAR.
BUT THE MOST IMPORTANT ONE FOR YOU, IS THIS SUBMIT AN EVENT BUTTON. IT IS AT THE VERY BOTTOM OF THE CALENDAR. AND THAT IS EASY AS THAT, TO JUST FILL AND ALL OF THE BLANKS. AND IT SHOWS UP.
DOES THAT SOME OF THE PLAN? IT IS GOOD TO KNOW? DID YOU ALL KNOW THAT YOU COULD DO THAT? OKAY. THERE WAS LOTS OF PEOPLE THAT KNEW, AND THE PEOPLE THAT DID NOT KNOW NOW KNOW.
SO THAT IS MISSION ACCOMPLISHED THANK YOU CONNOR FOR SWITCHING EVERYTHING AROUND. SO WE TALK ABOUT THE EVENT CALENDAR, WE HAVE A LIST OF MOM BLOGGERS.
MANY OF OUR EVENTS ARE FAMILY-FRIENDLY.
WE HAVE A LIST OF MOM BLOGGERS THAT WE WORK WITH REGULARLY.
SO IF YOU WANT TO REACH OUT TO THEM LET US KNOW.
AND WE WILL INTRODUCE YOU. WE HAVE A LOCAL AND REGIONAL MEDIA LIST THAT WE GIVE YOU. SO THAT YOU CAN SEND IT YOUR EVENT INFORMATION TO THEM. IT IS ALSO A GREAT RESOURCE, AND GETTING YOU KNOW, SAYING YOU WANT TO GET ON RIVER CITY LIFE AND JACKSONVILLE THAT COUNTS TOWARDS YOUR REIMBURSABLE.
BECAUSE IT IS IN JACKSONVILLE. OKAY? IT IS A GREAT OUTLET. I JUST WANT YOU ALL TO KNOW, WE ARE AT THE RESOURCE. I CANNOT SAY THAT ENOUGH.
IF YOU ALL CALL US, OR WANT TO MEET WITH US, WE WANT TO HELP YOU BE SUCCESSFUL. BECAUSE WHEN YOU ARE SUCCESSFUL, WE ARE SUCCESSFUL. OKAY, SO I CANNOT STRESS THAT ENOUGH. TRACK YOUR SUCCESS, USE UNIQUE URLS. ON THE WEB BROWSER, WHEN EVER YOU GO TO A WEBPAGE, THAT URL, THAT WEBSITE ADDRESS.
YOU CAN'T MAKE IT UNIQUE, TO THE ADS THAT YOU ARE PLACING.
SO THAT YOU CAN TRACK THE SUCCESS OF THOSE ADS.
HOPEFULLY YOUR WEBSITE ALLOWS YOU TO DO THAT.
WHICH IS A NETHER TRACKING MECHANISM SO THAT YOU KNOW YOU ARE GETTING YOUR MONEY'S WORTH. AND ON YOUR AD BUYS.
LIKE I SAID IF YOU NEED HELP ASK.
SO WHAT IS IN THE MARKETING PLAN? WHAT TYPES OF ADS ARE YOU RUNNING? WHEN WILL THEY RUN? WHEN THEY WILL RUN IS REALLY IMPORTANT. YOU WANT TO MAKE SURE, SO
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COVID-19 HELPED FUEL THIS, I MEAN, WE WERE ALREADY A LAST-MINUTE DESTINATION. COVID-19 HELPED FUEL NORTHEAST FLORIDA AS BEING MORE LAST-MINUTE.SO, JUST KNOW THAT. THAT'S WHY IT IS REALLY KEY TO TIME YOUR EVENT MARKETING QUICKLY.
WHAT MEDIA OUTLETS ARE YOU USING? THERE MAY BE A NICHE PUBLICATION, A MONTHLY MAGAZINE, THAT YOU WANT TO BE IN, SO YOU HAVE GOT TO BE SURE THAT YOU TIME IT RIGHT. THERE'S EDITORIAL AND ADVERTISING DEADLINES ARE KIND OF WONKY, SOMETIMES THEY WANT IT THREE MONTHS BEFORE THE PUBLICATION RUNS.
YOU JUST HAVE TO HAVE THAT INFORMATION.
WHAT KIND OF ADS WILL YOU RUN? WE ARE BIG FANS OF DIGITAL, BECAUSE YOU CAN'T CHANGE IT EASILY.
AND IT IS EASIER TO KIND OF TRACK YOUR RETURN ON YOUR INVESTMENT BUT THAT DOES NOT MEAN, THAT WE DON'T DO PRINT.
BECAUSE WE DO. WE DO PRINT, THERE IS A NEW THING CALLED OTT. THAT IS THE STREAMING ADS THOSE, THOSE ARE POPULAR NOW. AND THEN OF COURSE YOU HAVE TO HAVE YOUR BUDGET. YOU HAVE TO KNOW WHAT YOUR ADS COST. SO, AGAIN, IF YOU NEED HELP CALL US. ALSO, IF YOU DON'T FEEL COMFORTABLE DOING YOUR OWN ADVERTISING, WE HAVE BUILT SOME RELATIONSHIPS WITH SOME COMPANIES THAT HAVE AGREED TO BE LISTED AS RESOURCES IN OUR GREAT GUIDELINES.
THEY ARE NOT GOING TO GIVE YOU ADVICE FOR FREE.
BUT YOU CAN HIRE THEM. OKAY? SCORING, SO DO YOU ALL HAVE ANY QUESTIONS ABOUT THE MARKETING PART RIGHT NOW? THE MARKETING PLAN? DOES THAT ALL MAKES SENSE OKAY. SO SCORING, WE WILL TALK ABOUT SCORING REAL QUICK. EVERYTHING IS WEIGHTED.
AND SO BASED ON IMPORTANCE TO THE TOURIST DEVELOPMENT COUNCIL.
THE COMMITMENT TO THE EXPANSION OF TOURISM AND CLAY COUNTY IS WEIGHTED FOUR TIMES. SO IT IS 25 POINTS, BUT IT IS REALLY A HUNDRED POINTS. BECAUSE IT IS WEIGHTED FOUR TIMES DOES THAT MAKE SENSE? SO EVERYTHING IN THAT SECTION, IS REALLY, REALLY IMPORTANT. OKAY? THE SOUNDNESS OF YOUR PROPOSED EVENT, THAT IS WEIGHTED THREE TIMES. AGAIN, REALLY, REALLY IMPORTANT STUFF. STABILITY AND MANAGEMENT CAPACITY THAT IS WEIGHTED TWICE OKAY? AND THEN THE QUALITY OF THE PROPOSED EVENT IS THE GENERAL IT IS WEIGHTED ONCE. SO IT IS WHAT THE STRUCTURE IS.
OKAY? DOES ALL OF THAT MAKE SENSE? SO WHAT IS IN THE COMMITMENT TO THE EXPANSION OF TOURISM, AND THESE SECTIONS ARE IN EACH OF THE GRANTS.
REGARDLESS OF THE GRANTS THAT YOU ARE A BLIND FOR, IT IS IN EACH OF THESE. SO, THE ECONOMIC IMPACT OF THE OUT OF COUNTY VISITORS. AGAIN, IF YOU NEED HELP WITH THAT. LET US KNOW.
HIGH VALUE VISITORS, ARE THOSE THAT STAY OVERNIGHT.
THOSE ARE THE HIGH VALUE ONCE DOES THAT MAKE SENSE RIGHT? BECAUSE WE WANT PEOPLE TO SPEND MORE MONEY HERE AND THEY DO THAT WHEN THEY STAY OVERNIGHT. SO DAY VISITORS ARE JUST AS IMPORTANT, THEY JUST DO NOT SPEND AS MUCH MONEY.
BECAUSE THEY ARE ONLY HERE FOR THE DAY.
AND SO YOUR POINTS ARE BASED ON THE NUMBER OF ESTIMATED ROOM NIGHTS AND THE NUMBER OF DAY VISITORS THAT YOU ARE EXPECTING.
OKAY? DOES THAT MAKE SENSE? AWESOME. SO THE COMMITMENT TO THE EXPANSION AND TOURISM, WE JUST DID THAT.
THAT IS THE FIRST SIGNATURE EVENT, SO THE SIGNATURE EVENTS.
THIS IS A LITTLE BIT DIFFERENT HERE.
BECAUSE, WE TALKED ABOUT THE REGIONAL AND NATIONAL VISITORS.
AND THE THIS IS THE SOUTHEAST TOURISM SOCIETIES OF THE SOUTHEAST REGION. AND IT INCLUDES ALABAMA, ARKANSAS, THE DISTRICT OF COLUMBIA, FLORIDA, GEORGIA,
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KENTUCKY, AND MANY OF THE STATES.THAT IS THE SOUTHEAST. OKAY? SO WHEN YOU ARE MARKETING AND YOU ARE TARGETING AND YOU ARE TRACKING. THAT GIVES YOU BONUS POINTS.
ON THE SIGNATURE EVENT THE SAME GOES FOR THE ROOM NIGHTS.
THE THING IS THE PERCENTAGE. OF THOSE REGIONAL AND NATIONAL VISITORS. FOR THE SIGNATURE EVENTS.
SO THIS IS ONLY THE SIGNATURE EVENTS THAT HAVE TO WORRY ABOUT THAT. SOUNDNESS OF THE PROPOSED EVENT, WE WANT TO MAKE SURE THAT EVERY THINK THAT YOU GUYS ARE DOING FROM AN OBJECTIVE STANDPOINT IS CLEARLY DEFINED THAT'S WHERE THE SMART GOALS COME IN. WE WANT TO MAKE SURE THAT YOU ARE FUNDING SOURCES, THEY ARE WELL-DEFINED.
THAT MEANS THAT YOU HAVE A CLEAR BUDGET.
IF YOU DON'T DEFINED IT YOU DON'T GET ANY POINTS IF YOU DON'T GIVE US A BUDGET, YOU GET 0 POINTS.
YOUR MARKETING PLAN IS THE SAME THING.
IT IS HOW SPECIFIC IS IT? THE MORE SPECIFIC YOU ARE THE MORE POINTS THAT YOU GET. IF YOU DO NOT DEFINE ANYTHING, WE GIVE YOU 0 POINTS. THE STABILITY AND MANAGEMENT CAPACITY, THIS HAS A LOT TO DO WITH YOUR ORGANIZATION AND THE PROPOSED EVENT. YOU GET MORE POINTS RIGHT NOW, FOR IF YOUR EVENT HAS HAPPENED. IF YOU HAD IT THREE OR MORE TIMES. WE REWARD YOU FOR THAT.
WE ASK YOU THAT YOU SHARE YOUR EVENT HISTORY.
WORK YOUR DOCUMENTS SUBMITTED CORRECTLY AND ON TIME BEFORE? WERE YOU THOROUGH? ALL OF THOSE THINGS MATTER.
AND THEN WE OF COURSE ASK FOR THAT VISITOR SURVEY.
AGAIN, WE GIVE YOU A SURVEY, YOU CAN'T DO YOUR OWN.
BUT WE, AGAIN DON'T WANT TO ASK YOU TO DO ANYTHING THAT YOU SHOULD NOT ALREADY BE DOING YOURSELF.
SO WE GIVE YOU THE SURVEY. IF YOU WANTED.
LIKE I SAID YOU CAN MAKE YOUR OWN.
AND ZIP CODE SURVEYS WORK JUST AS WELL.
JUST SOME TRACKING MECHANISM SO YOU KNOW WHERE PEOPLE ARE COMING FROM. AND THAT COULD BE A REGISTRATION IF YOU HAVE A TICKETED EVENT, OR SOMEBODY ELSE TO REGISTER FOR YOUR EVENT, THEN YOU ALREADY HAVE THAT INFORMATION.
YOUR VISITOR SURVEY, LIKE I AM GOING TO TELL YOU AGAIN, WE HAVE A COPY OF A VISITOR SURVEY FOR YOU.
WITH THE QUESTIONS THAT YOU CAN ENTER ON THE COMPUTER.
YOU CAN'T HAVE VOLUNTEERS FROM THE FLEMING ISLAND HOSPITALITY AND TOURISM ACADEMY AND FLEMING ISLAND HIGH SCHOOL.
THEY WILL VOLUNTEER, AND THEY WILL HOLD THE IPAD, AND AS PEOPLE QUESTIONS. THEY CAN'T DO THAT, THAT IS PART OF THEIR CURRICULUM THAT IS PART OF THEIR LEARNING OKAY.
SO THERE IS WAYS THAT YOU CAN DO THIS YES? SO FLEMING ISLAND HIGH SCHOOL HAS A TOURISM AND HOSPITALITY ACADEMY. THEY ACTUALLY PLAN EVENTS, AND ALL OF THESE, THESE HIGH SCHOOL STUDENTS NEED VOLUNTEER HOURS TO GRADUATE. SO IT IS A GREAT WAY TO TEACH THEM AS WELL AS, HELPING THEM HELPING YOU GET YOUR INFORMATION AND HELPING THEM YOU KNOW, TOWARDS GRADUATION.
AND WE ARE HAPPY TO CONNECT YOU WITH THEM.
AND, I MIGHT ADD, THAT WE HAVE OUR OWN COUNTY VOLUNTEER COORDINATOR. WE WILL GIVE YOU GUYS A PAGE ON OUR VOLUNTEER PORTAL THAT WE WILL REQUEST ANY ONE WHO IS VOLUNTEERED WITH CLAY COUNTY, CAN SEAT YOUR INFORMATION.
SO IF YOU NEED VOLUNTEERS, TELL US, WE WANT TO HELP YOU.
OKAY? DOES THAT MAKE SENSE? ARE YOU ALL EXCITED ABOUT THAT? OKAY, I FIGURED, BECAUSE VOLUNTEERS, I MEAN, IT IS KIND OF HARD TO GET VOLUNTEER SOMETIMES. SO WE ARE HERE TO HELP YOU WITH THAT. QUALITY OF THE PROPOSED EVENT, THIS GOES INTO THE EXPERIENCE THAT YOU ARE PROVIDING.
THIS IS A RECURRING EVENT, AND THE EMERGENCY PLAN, I WILL TALK ABOUT THAT FOR A LITTLE BIT, BECAUSE THAT'S WHERE THIS FALLS IN. THE EMERGENCY PLAN IS JUST SO THAT WE KNOW, THAT YOU HAVE THOUGHT OF DIFFERENT SCENARIOS, AND HOW TO HANDLE IT. WHAT HAPPENS IF A CHILD GETS
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LOST AT YOUR EVENT. WHAT ARE YOU AND YOUR TEAM GOING TO DO. YOU BETTER HAVE A PLAN.BECAUSE, IT HAS HAPPENED. WHAT HAPPENS IF A SEVERE THUNDERSTORM WARNING HAPPENS DURING YOUR EVENT? WHAT DO YOU DO? AND YOUR EVENTS IS OUTSIDE WHAT YOU DO? YOU BETTER HAVE A PLAN.
SAME THING WITH, I MEAN, GOSH, IT COULD BE ANYTHING.
I MEAN, UNFORTUNATELY WE HAVE TO HAVE THESE CONVERSATIONS, AND ACTIVE SHOOTER. ANY TYPE OF INSTANCE WHERE SOMETHING BAD IS GOING TO HAPPEN, I MEAN, IF YOU ARE HAVING A WATER EVENT WHAT IF SOMEONE GET STRANDED? IN THE WATER? OR YOU KNOW WORSE IS YOU KNOW HURT OR YOU KNOW IS DROWNING. WHAT DO YOU DO? THOSE KINDS OF, I WANT YOU TO THINK WHAT COULD POSSIBLY GO WRONG? AND I WANT YOU TO PLAN FOR IT.
IF YOU NEED HELP WITH THAT LET US KNOW.
WE ARE HERE TO HELP YOU. BUT UNFORTUNATELY, WE HAVE TO TAKE MEASURES, AND YOU ALL AS PROFESSIONALS HAVE TO TAKE MEASURES TO BE READY FOR THAT. AND WE HAVE GOT GREAT CONNECTIONS WITH OUR FRIENDS AT THE SHERIFFS OFFICE, WITH EMERGENCY MANAGEMENT AND PUBLIC SAFETY, THAT HELP US DO THAT.
OKAY, SO IT IS NOT CONNOR, IT CONNOR AND I DO NOT KNOW EVERYTHING ABOUT EMERGENCY MANAGEMENT AND PLANNING BUT WE KNOW WHO DOES. AND WE CAN HELP YOU GET THERE.
BUT THE LAST THING WE WANT TO HAVE HAPPEN IS YOUR EVENT TO BE SCARRED, BECAUSE YOU DO NOT HAVE A PLAN.
OKAY? THE BEST THING IS THAT YOU HAD A PLAN, AND THOSE THINGS HAPPEN AND NOBODY KNOWS ABOUT IT.
RIGHT? BECAUSE YOU HAD A PLAN.
SO, I WANT TO TALK ABOUT THAT. YOU ALL HAVE ANY QUESTIONS SO FAR? ABOUT THAT? AND I ALREADY TALKED ABOUT A LOT OF THAT.
PARKING IS A BIG DEAL. SO I WILL TELL YOU ALL, WE HAD THEY ARE GRANT RECIPIENTS, BUT JUST SO YOU KNOW, BECAUSE I THINK ONE OF THE THINGS THAT HAPPENS IS THAT WE FORGET THAT TWO YEARS OF COVID-19, WHEN WE WORK SOMETIMES HAVING EVENTS SOMETIMES WE WERE NOT. THAT PROBABLY ABOUT 20,000 PEOPLE MOVED TO CLAY COUNTY. OKAY? AND SO THAT INCREASES YOUR MARKETING AND MARKET SHARE RIGHT THERE. HAVING THAT NUMBER OF PEOPLE MOVED TO CLAY COUNTY. BUT, WE HAD AN EVENT, OUT AT THE FAIRGROUNDS, EARLIER THIS YEAR. THAT TRADITIONALLY HAS MAYBE 3-5,000 PEOPLE OVER THE WEEKEND. THEY HAD 18,000 PEOPLE SHOW UP.
YOU TALK ABOUT TRAFFIC AND PARKING NIGHTMARE.
SO, WE ARE ASKING AND BEGGING YOU, TO PLAN YOUR PARKING.
AND YOUR INGRESS AND EGRESS. BECAUSE THAT MAKES A PERSON EVENT. IT IS THAT EXPERIENCE OKAY? SO I JUST WANTED TO HIGHLIGHT THAT, WE TALKED ABOUT EVERYTHING ELSE. REIMBURSEMENT, OKAY, SO THERE ARE SOME NEW THINGS HERE. WE ARE GOING TO GIVE YOU 60 DAYS FOLLOWING THE CLOSE OF YOUR EVENT.
SIXTY BUSINESS DAYS. OKAY? THAT IS WHEN YOUR REIMBURSABLE STUFF COMES IN.
WE WANT ONE DIGITAL PACKET. IT HAS TO BE DIGITAL.
NO MORE PAPER. I KNOW THAT IS GOING TO BE HARD.
WE ASK THAT YOUR AFFIDAVIT, IS IN YOUR GRANT GUIDELINES, WE ASK THAT YOU SIGN THAT, AND E-MAIL THAT BACK TO US.
SO THAT WE CAP RECORD THAT TO INCLUDE IN YOUR REIMBURSEMENT.
SO, THIS IS WHERE IT GETS FUN. WE NEED PROOF OF ALL OF YOUR EXPENSES. SO THE MARKETING EXPENSES THAT YOU DO, FOR THE SPORTS, IF IT IS THE OFFICIALS, OR WHATEVER IT IS, THAT YOU ARE PUTTING ON, YOU WANT TO RE- BE REIMBURSED FOR, YOU HAVE TO HAVE THE INVOICE, THE PROOF THAT WHAT YOU SPENT THE MONEY ON ACTUALLY RENT. SO THAT MEANS, WELL I KNOW IS ISN'T THAT FUNNY? SO THAT MEANS THAT YOU HAVE TO GIVE US A SCREENSHOT OF THE AD. OKAY? IF IT IS IN THE NEWSPAPER, TAKE A PICTURE OF THE OF THE AD IN THE NEWSPAPER. BECAUSE I NEED TO SEE THE DATE
[00:50:04]
THAT IT RENT TO MAKE SURE IT MATCHES THE INVOICE THAT WE ARE PAYING FOR YOU SEE HOW THAT WORKS?>> SO IF IT IS BROADCAST, UNITAS TO SEND US THE SCRIPT AND THE INVOICE, IT IS GOING TO GIVE US WHEN IT RAN.
SO AS LONG AS WE HAVE THE SCRIPT, WE WOULD LIKE TO HAVE THE SPOT, BUT SO, THE OTHER THING IS WITH ALL OF THE MARKETING. THIS IS ANOTHER KIND OF A SAFEGUARD FOR YOU. SEND THE PROOF TO CONNOR AND MEEK TO MAKE SURE THAT IT MEETS THE REQUIREMENTS.
OKAY? WE ARE PRETTY QUICK ABOUT GETTING BACK TO YOU. BECAUSE WE KNOW YOU GUYS ARE ON A TIME DEADLINE. WHETHER IT IS RADIO, TV, YOUR FACEBOOK AD, OR WHATEVER IT IS. SENT US A PICTURE, SEND US THE FILE, WE WILL GET IT BACK TO YOU OKAY? BECAUSE AGAIN, WE WANT TO HELP YOU BE SUCCESSFUL.
YES? >> ON THE DAY. LATELY, USUALLY I MEAN TELL US WHAT IT IS IN THE SUBJECT LINE, AND WE WILL WITHIN 24 HOURS WE WILL GET BACK TO YOU. BUT MAKE SURE IT IS AND WE KNOW WHAT IT
>> OKAY SO WE ARE GOING TO TALK ABOUT THAT.
>> YES BECAUSE WE ARE REIMBURSING YOU FOR EACH RUN.
BECAUSE IT IS DIFFERENT, IT IS DIFFERENT THAN THEN IT IS DIFFERENT THAN A RADIO STATION, THAT PUSHES PLAY ON THE YOU KNOW
WHEN THE INVOICE TELLS THEM TO. >> SINGLE ONE. THEY SHOULD GIVE YOU HARD COPIES. AND IF THEY DON'T, THEN YOU SHOULD FIND ANOTHER MARKETING OUTLET.
SAY THAT ONE MORE TIME PLEASE. >> AUGUSTINE, AND THEY ARE ON DIFFERENT YOU KNOW, YOU DO IT THREE DAYS, YOU KNOW, AND EACH OF THOSE PAPERS, WE WILL NEED ALL SIX. OF THOSE NEWSPAPERS.
>> THREE. THREE.>> LET ME EXPLAIN WHY, THE TAX DOLLARS THAT YOU ARE RECEIVING.
AND WE HAVE TO ACCOUNT FOR HOW WE SPENT THOSE TAX DOLLARS.
AND SO, THERE ARE, IF WE ARE EVER AUDITED, GUESS WHAT? YOUR INFORMATION IS GOING TO BE AUDITED.
[00:55:03]
AND SO KNOW THAT, EVERYTHING THAT YOU SEND US, AND I DO NOT SAY THIS TO SCARE YOU, OR TO YOU KNOW, TO DO ANYTHING WITH THAT.I NEED YOU TO UNDERSTAND, ONCE YOU SEND US INFORMATION, IT BECOMES PUBLIC RECORD. AND IT IS AUDITABLE.
BY NOT ONLY THE CLERK'S OFFICE, AND THE CLERK OF THE COURTS FOR CLAY COUNTY, BUT ANY OR OUR ANNUAL AUDITORS OR ANYONE ELSE WHO CALLS FOR AN AUDIT. SO KNOW THAT THAT IS WHY WE ARE SO STRICT ON WHAT THOSE REIMBURSABLE DOCUMENTATIONS, THOSE REIMBURSABLE DOCUMENTATION LOOKS LIKE.
BECAUSE I DO NOT WANT TO GO TO JAIL.
AND I DO NOT WANT TO BLAME YOU FOR IT EITHER.
OKAY? LET ME SEE DIGITAL COPIES WE TALKED ABOUT, AFFIDAVITS WE TALKED ABOUT, CREDIT CARDS, LET ME SAY THIS, IF YOUR NONPROFIT ORGANIZATION AS A CREDIT CARD USE THAT CREDIT CARD TO PURCHASE YOUR ADVERTISING TO NOT USE YOUR PERSONAL CREDIT CARD. YOU WILL NOT BE REIMBURSED IF YOU USE YOUR PERSONAL CREDIT CARD.
IT HAS TO BE THE ORGANIZATION'S CREDIT CARD.
DO I NEED TO SAY THAT AGAIN? A COMPANY CHECK IS FINE.
BUT WE HAVE HAD INSTANCES WHERE PEOPLE HAVE USED A PERSONAL CREDIT CARD, TO PURCHASE ADVERTISING, AND WE WERE NOT ABLE TO REIMBURSE THEM, AND I DON'T WANT ANY OF YOU TO BEGIN.
>> CAN WE GO BACK TO THE SIGNED AND NOTARIZED REIMBURSEMENT, IS THAT THE PERSON SIGNING TO HAVE TO HAVE SO MANY NOTARIZED?
NO, YOU CANNOT DO BOTH. YOU ARE NOT ALLOWED TO VOTE.
I THINK THAT IS PROBABLY NOT EVEN OKAY.
THE OTHER THING THAT I DO WANT TO SAY, IF YOU HAVE A TICKETED EVENT. AND BECAUSE ADVERTISING GETS GIRLY, AND SOMETIMES, IF YOU HAVE A TICKETED EVENT, AND YOU ARE USING BROADCAST ADVERTISING. THE CALL TO ACTION SHOULD BE TO GO BOOK A TICKET, WE WANT THEM TO GO TO YOUR WEBSITE.
SO DON'T CONFUSE THEM WITH OUR WEBSITE.
SO YOU CAN EITHER SAY OUR WEBSITE AT THE VERY BEGINNING OF
THE AD,. >> WHAT WOULD YOU RECOMMEND?
>> YES, YES, WE WOULD DO FOR VISITOR INFORMATION GO TO EXPLORE CLAY.COM, AND ALL OF YOUR EVENT INFORMATION GO TO THAT. THAT IS ONE OBJECT, AND BROADCAST ADVERTISING COME AS A RADIO TV, ALL OF THAT.
THAT AD CAN RUN WITHOUT THE REQUIRED WORDING, BUT ON YOUR TICKET SITE, IT HAS TO HAVE THE REQUIRED WORDING AND THE CLAY COUNTY LOGO. DOES THAT MAKE SENSE EVERYBODY SO IF YOU HAVE A TICKETED EVENT AND TO A RADIO OR TV ADVERTISING AND WE HAVE GIVEN YOU A GRACE WE WANT PEOPLE TO GO TO YOUR WEBSITE AND BUY TICKETS. SO YOU DO NOT AFTER YOU THE REQUIRED WORDING IN THE TV AND RADIO BROADCAST ADS.
BUT ON YOUR TICKET PURCHASE PLAYS YOU HAVE TO HAVE WHAT YOU ARE LEADING THEM IN THE CLAY COUNTY LOGO.
I LIKE THOSE RULES. YES, SO DOES THAT MAKE SENSE?
[01:00:43]
>> I KNOW YOU GUYS ARE DABBLING IN SOCIAL MEDIA ADVERTISING SO I WANT TO GO OVER THIS. YOU SEE ALL THE RED ARROWS, THE EVENT NAME IS LISTED, THE POST, THE DATE OF THE POST IS LISTED.
DO YOU ALL SEE THAT MAY 11. SAVE THE DATE SO IT HAS THE DATE OF THE EVENT SO I KNOW THAT IT IS THIS YEAR IT IS NOT LAST YEAR'S AD. ARE YOU WITH ME? SEE HOW SPECIFIC WE NEED TO GET. FOR VISITOR INFORMATION GO TO EXPLORE CLAY.COM THAT IS IN THE POST.
SO IF YOU BOOST THAT POST, YOU CAN'T USE THAT AS REIMBURSABLE ADVERTISING. IT SHOWS ENGAGEMENT WHY IS THAT IMPORTANT? THAT MEANS IT IS REAL, YOU REALLY PLACED IT, LIKE IT REALLY HAPPENED IT IS NOT JUST THE PROOF. OKAY? DOES ALL OF THAT MAKE SENSE? YES? YOU ARE GOOD OKAY. PROOF OF PAYMENT, THE FRONT IN THE BACK OF THE CHECKS. THE CREDIT CARD PAYMENTS, THE CREDIT CARD STATEMENTS, SHOWING THE VENDOR'S NAME.
THAT IS REALLY KEY. AND THEN THE DOLLAR AMOUNT PAID, BECAUSE WHAT WE DO, WHAT CONNOR DOES, IS SHE MATCHES THOSE INVOICES, TO THE CREDIT CARD STATEMENTS.
OR THE CHECK TO THE INVOICE. ALL OF THAT, SO WE ARE MATCHING THINGS AND MAKING SURE THAT EVERYTHING LINES UP, WE EVEN CHECK YOUR MATH, AND MAKE SURE THAT I MEAN, WHEN WE TURN THIS IN IT IS GONE THROUGH HER REVIEW, MY REVIEW, AND THAT THE COUNTY MANAGER'S REVIEW. SO, WE ARE MAKING SURE THAT EVERY I IS DOTTED AND T IS CROSSED SO YOU GET YOUR MONEY.
SO IT HELPS IF YOU GUYS DO THAT TOO.
ALL PAYMENTS MUST MATCH THE INVOICE THAT WAS SUBMITTED.
>> YES, WE ENCOURAGE YOU TO SUBMIT MORE, THEN YOUR GRANT AWARD. IN CASE THAT SOME THING DOES NOT QUALIFY. DOES THAT MAKE SENSE? OKAY. RECEIVING YOUR REIMBURSEMENT SO WHAT HAPPENS IS THE TOURISM DEPARTMENT REVIEWS THAT.
THEN WE SEND FROM HERE IT GOES OVER TO THE FINANCE DEPARTMENT AND THEY REVIEW IT. AND THEN YOUR CHECK SHOULD BE ISSUED FROM THE FINANCE DEPARTMENT AT THE CLERK'S OFFICE WITHIN 45 DAYS OF OUR APPROVAL OF IT, SO ONCE WE SEND IT OVER THERE IT WILL BE 45 DAYS. AND WE WORK HARD TO GET IT DONE QUICKLY. ALL EXPENDITURES FOR THE FUNDS LIKE I SAID ARE SUBJECT TO AUDIT.
SO JUST KNOW THAT. DO YOU ALL HAVE ANY QUESTIONS ABOUT REIMBURSEMENT? AWESOME, YOU GUYS ARE AWESOME YOU GUYS CATCH ON FAST. SO SOME OF THE THINGS THESE ARE RESOURCES FOR YOU. WE JUST WANT YOU TO KNOW CONNOR AND I ARE HERE FOR YOU TO HELP YOU ALSO SMALL BUSINESS DEVELOPMENT CENTERS. CHRIS ABETS, HE SHOULD BE A BEST FRIEND. IF YOU ARE A NONPROFIT ORGANIZATION, YOU SHOULD KNOW CHRIS A BETZ.
HE OFFERS FREE BUSINESS ADVICE. SO HE CAN HELP YOU WITH A BUSINESS PLAN AND A MARKETING PLAN AND A BUDGET, HE DOES BOARD TRAINING, FOR YOUR BOARD OF DIRECTORS, THERE IS LOTS OF DIFFERENT THINGS THAT HE CAN DO. AND HIS SERVICES ARE GRANT FUNDED FROM THE STATE, SO HE IS FREE.
THAT IS THE PART. AB IS A BOY, ET C.
AND WE ARE HAPPY TO DO VIRTUAL INTRODUCTION, I DID THREE YESTERDAY TO HIM. I AM HAPPY TO DO THAT.
[01:05:06]
HEY, BEING AS AN BOY E, T, C. HE CAN HELP YOU PUT A MARKETING PLAN TOGETHER AND ALL OF THAT STUFF.THE FLEMING ISLAND HIGH SCHOOL TOURISM ACADEMY WE'VE ALREADY TALKED ABOUT THAT IF YOU NEED THAT INTRODUCTION TELL US WE ARE HAPPY TO HELP. RESEARCH AND DATA COLLECTION LONDON TOURS AND PUBLICATIONS IS A LOCAL RESEARCH FIRM THAT DOES THAT FOR PEOPLE. YOU AND F RESEARCH DEPARTMENT DOES THAT. AS WELL, STUDENTS CAN COME AND GATHER DATA FOR YOU. AS WELL AS THE UNIVERSITY OF FLORIDA AND THEIR TOURISM DEPARTMENT.
EVENT RESOURCES, FACEBOOK HAS AN EVENT PAGE, EVENT RIGHT AS THE MOVE. AND 904 TEXT IS A LOCAL JACKSONVILLE TICKET AGENT SO THEY ACT AS EVENT BRIGHT, AND THEY JUST WORK WITH NONPROFITS. SO IF YOU ALL ARE LOOKING FOR TICKETS LET US KNOW WE CAN HELP YOU THERE TOO.
USING THE VISITOR EXPERIENCE THERE IS MOBILE SERVICES, IF YOU NEED ATMS AND CHARGING STATIONS, IF YOU NEED FOOD TRUCKS AND YOU KNEW WHATEVER IT IS TO ENHANCE YOUR EXPERIENCE LET US KNOW AND WE HAVE A NETWORK OF BUSINESSES THAT WE WORK WITH TO HELP MAKE YOUR EVENT GREAT. AND, IF YOU NEED HOTELS, SO JANICE AND I MAY PICK ON YOU, JANICE IS WITH THE FLORIDA PASTORAL ASSOCIATION PETAL FLORIDA.
THEY CAME -- THEY COME TO THE CAMP EVERY YEAR FOR THE LAST TWO YEARS, AND THEY ARE BROKE THAT THIRD YEAR THEY SAY THAT'S RIGHT THEY STAY AT THE CAMP BECAUSE THAT IS PART OF THE EXPERIENCE.
THEY PETAL UP AND DOWN IN BLACK CREEK.
AND HAVE EXCURSIONS AND TALKS AND ALL KINDS OF GREAT THINGS.
BUT IF YOU NEED HOTEL ROOMS FOR YOUR VENDORS IF YOU NEED HOTEL ROOMS FOR YOUR ENTERTAINMENT. OR YOU JUST WANT TO WORK WITH THE HOTEL FOR YOU KNOW A COURTESY BLOCK.
WHERE YOU ARE RESPONSIBLE FOR PAYING FOR IT, BUT YOU HAVE THEM AVAILABLE FOR VIPS. YOU SAY YOU HAVE A VIP TICKET, LET US KNOW WE CAN HELP YOU DO THAT.
AND WE DO THAT PRETTY REGULARLY. WE DO THAT WAS PLUS ALL OF THE TIME. DOES THAT ALL MAKE SENSE? I MEET WE ARE HERE TO MAKE YOUR LIFE EASY.
THAT IS THE GOAL. OKAY WORKING WITH HOTELS, LIKE I SAID COURTESY BLOCK TEN ROOMS IS ALL YOU NEED? AND WHAT WE DO IS WE SENT OUT ONLY TO THE HOTELS, WE CONNECT YOU DIRECTLY WITH THEM. WE ARE GOING TO TELL THEM ABOUT YOUR EVENT, AND YOU MAKE THE DECISION OF WHO YOU WANT TO WORK WITH. IF YOU WANT TO WORK WITH MULTIPLE HOTELS, THAT IS FINE. THEY GIVE YOU A SPECIAL RATE FOR PROMOTIONAL CODES. TO GIVE TO YOUR YOUR PEOPLE TO USE. WHETHER IT IS YOUR VENDORS OR YOUR VIPS, THAT USE THAT SPECIAL CODE THEY GET THE SPECIAL RATE.
LIKE I SAID WE DO THAT FOR A TON OF DIFFERENT EVENTS.
SO AGAIN THE TIMELINE FOR THE 22-23 GRANTS.
TODAY IS THE FIRST, AND WE HAVE THE WORKSHOP, THE EIGHTH, EVERYTHING WILL GO LIVE ON THE COUNTY'S WEBSITE.
IT WE WILL SEND YOU ALL THE LINK FOR THAT.
AND THE ANNUAL SUBMISSION DEADLINE LIKE I SAID, IF YOU WANT TO WAIT YOU ARE WELCOME TO. THIS IS JUST A DEADLINE TO GET ON THE AUGUST TDC MEETING WILL WE DO THE BULK OF THE GRANTS THE GRANT AWARDS IF YOU FEEL COMFORTABLE WAITING YOU CAN WAIT. THERE WILL PROBABLY BE MONEY LEFT OVER BUT I CANNOT PROMISE THAT.
OKAY? SO THE MEETING IS ON THE EIGHTH, THEN EVERYTHING THAT THE TOURIST DEVELOPMENT COUNCIL DOES HAS TO GO THROUGH AN APPROVAL PROCESS. IT GOES TO THE FINANCE AND AUDIT COMMITTEE. TO DETERMINE WHERE IT GOES ON THE AGENDA, SO THEY REVIEW THE INFORMATION.
AND THEN IT GOES TO THE BOARD OF COUNTY COMMISSIONERS AGENDA AND THAT IS EITHER ON THE CONSENT AGENDA, OR COMMISSIONERS WILL
[01:10:06]
DISCUSS THAT. SO, WE WILL LET YOU KNOW WHERE IT IS IN THE PROCESS, AND WHAT THE PLAN IS, WE ADVISE YOU TO BE AT THE TDC MEETING ON THE EIGHTH.IN CASE ANYBODY HAS ANY QUESTIONS, AND WE HAVE GOT SOME NEW TDC MEMBERS, THAT IS THE FIRST TIME DOING THIS, SO THEY MAY NOT KNOW YOU, IT MAY HAVE SOME QUESTIONS.
SO BE READY FOR THAT. AND WITH THE BOARD OF COUNTY COMMISSIONERS I MEET WITH THE COMMISSIONERS EVERY BOARD MEETING, HOPEFULLY A GOOD GAUGE OF WHETHER THEY HAVE QUESTIONS OR NOT. SO WE WILL ADVISE YOU ON WHERE THE GRANTS ARE ON THE AGENDA AND WHETHER YOU SHOULD BE HERE.
YES ANITA? THE TDC MEETING IS ON THE EIGHTH AT 3:30 P.M. I JUST WENT TOTALLY BLANK.
IT IS HERE IN THIS ROOM, AT 3:3. THE BOARD OF COUNTY COMMISSIONERS IS AT 4:00 P.M. IN THIS ROOM.
AND THEN WE SEND YOU A NOTIFICATION VIA E-MAIL, ABOUT WHAT THE GRANT AWARD IS AND THE TIMELINE FROM THERE.
OKAY? I THINK THAT MAYBE ALL OF IT DO YOU HAVE ANY QUESTIONS? YES?
GREAT I'M GLAD YOU CAN JOIN US. >>
MIC] >> WITH THE EXCEPTION OF SOME SPORTS GROUPS THEY ARE THE ONLY ONES THAT ARE AVAILABLE, BUT IT
>> YOU ARE. AND SO YOU GUYS ARE PROBABLY THE
ONLY EVENT THAT HAS AN OPTION. >>
MIC] >> WE CAN TALK STRATEGICALLY WHICH ONE WOULD BE BEST FOR YOU WE WILL MEET ABOUT THAT.
MIC] >> YES, ONE PACKET OF ALL OF THE REIMBURSEMENTS. SO THAT YOU KNOW THAT YOU ARE GOING TO GET IT YES, THAT IS PART OF THE STRATEGY.
AND THEN AS LONG AS YOU GIVE US THE BACKUP FROM THE PAYMENT S SIDE, THEN YOU ARE GOING. YES CHRISTINA?
>> AS OF THIS LARGE SO THEY CAN STRETCH HAVE TO DO IS?
>> YES, YES EACH EVENT, CAN BE AWARDED.
AND THERE IS A RULE IN THERE ABOUT THEY HAVE TO BE 30 DAYS APART. SO ARE THERE ANY OTHER QUESTIONS? OKAY, YOU ALL WE ARE HERE TO HELP YOU THANK YOU SO MUCH FOR TAKING AN HOUR AND 15 MINUTES OF YOUR TIME. TO BE HERE, AND WE APPRECIATE IT, AND GO CREATE WONDERFUL EXPERIENCES FOR THE VISITORS OF CLAY COUNTY THA
* This transcript was compiled from uncorrected Closed Captioning.