[Call to Order] [00:00:05] >> GOOD AFTERNOON, THANKS FOR JOINING US HERE FOR THIS TOURISM DEVELOPMENT COUNCIL MEETING Z MAY 9TH, 2022. MY NAME IS MIKE SELL LA. WE'LL INTRODUCED THE BOARD MEMBERS WE EXPECT TO BE GOING AT IT COUPLE OF HOURS THIS AFTERNOON. STARTING WITH YOU BRIAN? >> BRIAN >> SUSAN HILL. >> DEBBIE VEAL, CITIZEN. >> [INAUDIBLE] >> [INAUDIBLE]. >> ALSO WE HAVE WITH US COUNTY ATTORNEY COURTNEY GRIM. TOURISM DIRECTOR KIMBERLY MORGAN. ASSISTANT CONNOR MATHEWS AND HAN IN IS OVER FROM THE CLERK'S OFFICE TAKING THE MINUTES HERE THIS AFTERNOON. WE DO EXPECT AT LEAST ONE MORE MEMBER TO SHOW. I'LL LET YOU KNOW ABOUT THAT AS THEY SHOW UP. DO WANT TO WELCOME BOTH BRIAN KNIGHT AND KEVIN ROWBARE TO THE TDC BOARD. INTERESTED IN HEARING THEM WEIGH IN ON THINGS DURING THE COURSE [1.  TDC Service Recognition] OF THE DAY. TWO MEMBERS LEAVING, BOB OLSON AND SUSAN. SUSAN, IF YOU WANT TO WALK AROUND THE FRONT. >> CERTAINLY. >> WE HAVE A PRESENTATION HERE FOR YA. >> SUSAN, WE APPRECIATE EVERYTHING YOU HAVE DOWN FOR TOURIST DEVELOPMENT COUNCIL. >> DO YOU WANT TO GET THE MIC? >> I AM GLAD THIS IS A SURPRISE, SUSAN. WE WANT TO SHOW OUR APPRECIATION TO YOU FOR ALL OF YOUR YEARS OF SERVICE NOT ONLY TO HOSPITALITY AND TOURISM INDUSTRY HERE IN CLAY COUNTY ALSO TO THE TOURIST DEVELOPMENT COUNCIL. YOU HAVE SERVED ON THE TDC SINCE 2017. YOU HAVE MADE A HUGE IMPACT IN THE INDUSTRY AND ECONOMIC DEVELOPMENT OF OUR SXHUNTY. WE WANT TO GI YOU THIS SMALL TOKEN OF APPRECIATION ON BEHALF OF THE BOARD OF COUNTY COMMISSIONERS. >> IT HAS BEEN AN HONOR TO SERVE WITH EVERYONE. I APPRECIATE THE RECOGNITION AND GREATLY MISS THIS AS I REPURPOSE MY LIFE AT THE END OF JULY. >> COULD WE HAVE EVERYONE COME DOWN FOR A PHOTO? >> SURE. THANK YOU ALL. KELLEY >> OBVIOUSLY LOOKING FOR A REPLACEMENT FOR SUSAN. SUSAN HAS ONE OF THE [INAUDIBLE] SEATS. WHOEVER WE END UP HAS TO BE WORKING WITH THE HOTEL HERE IN CLAY COUNTY. WE'LL BE WORKING ON THAT. LET'S GO NO. 2, ACTUALLY BACK UP, SKIPPED OVER PUBLIC COMMENTS. LET'S SEE IF WE HAVE PUBLIC [2.  EVOK Quarterly Report] COMMENTS SEEING NONE, CLOSE PUBLIC COMMENTS. BRING TO KIMBERLY WHO WILL TALK TO OUR REPRESENTATIVE OUT OF EVOK FOR OUR QUARTERLY REPORT. >> GOOD AFTERNOON TDC, ALI BRONSTEIN IS OUR ACCOUNT EXECUTIVE AT EVOK ADVERTISING. SHE IS HERE JOINING US ON TEAMS MEETING. SHE IS HERE VIRTUALLY VIA PHONE. THERE IS THE PRESENTATION FOR [00:05:02] EVERYONE. WHAT WE ARE GOING TO GO OVER TODAY IS UM, WE ARE GOING TO FOCUS ON THE MARKETING STRATEGY FOR THE NEXT FISCAL YEAR. GIVING YOU GUY AS VIEW INTO THE COMMUNICATIONS PLAN AND WHERE WE ARE HEADED FOR THE NEXT CONTRACT YEAR WITH EVOK. ALI, YOU CAN START YOUR PRESENTATION. >> HELLO, EVERYONE HOPE YOU ARE HAVING A GREAT WEEK SO FAR. I WOULD LOVE TO GO INTO NEXT CONTRACT YEAR. FIRST GOALS AND STRATEGY BEHIND IT. TALK ABOUT THE TACTICS WE ARE GOING TO IMPLEMENT AND SHOW YOU HOW IT PLAYS OUT OVER 12-MONTH CALENDAR. MAIN GOAL, NO. 1 INCREASE AWARENESS OF CLAY COUNTY AND REASONS TO VISIT. WE PARK THAT WEBSITES, SESSIONS, PARTNER REFERRALS. PEOPLE CLICKING FROM OUR -- DOWNLOADS AND SOCIAL MEDIA ENGAGEMENT. INFLUENCE AND DRIVE VISITATION WATCHING NUMBERS OF OCCUPANCY, AS IT PERTAINS TO THE SCR REPORTS. I CAN SEE YOU ARE AT AN ALL TIME HIGH. LOOKING GOOD THERE. STRATEGY TO CONTINUE WITH SLIGHT ADJUSTMENTS BASED ON DEMOGRAPHIC SHIFTS. A NICE SOFTWARE THAT TRACKS USER DATA TO SHOW WHERE PEEL ARE COMING FROM. GIVE US A LOT MORE INFORMATION ON THE DEMOGRAPHICS. WE OWNED IN TO WHAT THOSE DEMOGRAPHICS SHOULD BE. STILL FOCUSSING ON FLORIDA AND GEORGIA DRIVE MARKET. MORE HONING IN ON PERSONALITY AND DEMOGRAPHIC. MAINTAINING DIGITAL FOCUS FOR FLEXIBILITY AND TRACKING ALSO INCLUDING PIXEL TRACKING. I'LL BE DIVING INTO THAT MORE LATER. ALSO INCLUDING PRINT PUBLICATIONS TO CAPITALIZE ON THOSE PARTS OF CLAY COUNTY THAT HAVE DONE WELL DIGITALLY. HISTORICALLY FOR YOU GUYS IN THE PAST THAT HAS BEEN A POPULAR TIME FOR YOU. MAKING SURE THAT HAS DAY OVER DAY WEEK OVER WEEK PERFORMING OUR BEST TO CHANGE THOSE TO MAKE SURE WE ARE HITTING THINGS THAT ARE MOST IMPORTANT. THIS IS A SCREEN SHOT AND SURE THIS IS SMALL ON YOUR SCREEN. MAIN POINT HERE IS THAT WE LOOKED AT THE TOP ORIGIN MARKETS FOR YOU GUYS. IN THE PLACES THAT ARE GOING TO HIT OUR MARKET BEST. WEEKEND TRAVEL IS GREAT. GRO GROWING THREE NIGHT, FOUR-NIGHT STATE MORE AND MORE AND FEEDER MARKETS BY DMA. GREAT INFORMATION TO HAVE HERE. THIS WILL HELP MAKE SURE OUR TARGETING STAYS ON TRACK. LOOKING AT UPDATED PERSONAS, WHAT UPDATED HOW SPECIFIC WE GOT ON THEIR PERSONALITY TARGETING THINGS WE CAN DO THAT HELPS HONE TO THE PERSON'S EVEN MORE. FAMILIES, COUPLES, CONSUMERS BOOMING AND CONSUMING, THAT IS GRANDPARENTS TAKING GRAND KIDS FOR VACATIONS AND DAY TRIPPERS LIKE WE DISCUSSED. YOU HAVE A VERY HEAVY DAY TRIP. ANY GIVEN PEOPLE WITHIN OUR TARGETING WE COULD INFLUENCE. TALKING ABOUT THE MEDIA TOPICS, STREAMING TV OTT, PRINT ADS, FISH FLORIDA. [00:10:04] A NEW PRINT PUBLICATION FOR FISHING IN FLORIDA AND TRAVEL GUIDE TO FLORIDA. GOOGLE ADS, YOUTUBE, FACEBOOK ADS AS WELL. STARTING WITH STREAMING TV OR TTT AS WE CALL IT. WE SERVE OUR ADS ON A NETWORK OF ANY OTT PLATFORM. HOW WE TARGET OUR ADS, 15-SECOND OR 30-SECOND VIDEO AD. WE TARGET BASED ON THE PERSON NOT ON THE TV CHANNEL. THAT IS THE DIFFERENCE BETWEEN USING STREAMING OVER TRADITIONAL NETWORK TV WE TARGET THE PERSON BASED ON GEOGRAPHICAL, TOPICAL AND BEHAVIORAL TARGETING. THAT AD WILL FOLLOW OUR SPECIFIC AUDIENCE MEMBER BETWEEN WHATEVER THEY ARE WATCHING. WHATEVER PLATFORM THEY ARE ON. IT IS REALLY GOOD TO MAKE SURE WE ARE HITTING EXACTLY WHO WE WANT TO SEE OUR ADS. SPONSORED CONTENT YOU HAVE PROBABLY SEEN WHEN YOU ARE ON A NEWS WEBSITE OR PUBLICATIONS WEBSITE. USUALLY YOU'LL SEE ONE THAT SAYS SPONSORED BY CLAY COUNTY. ACTUALLY AN AD THAT WILL CLICK TO OUR WEBSITE. WE DECIDED WE WOULD GET A BETTER RETURN USING A DIFFERENT SPONSOR CONTENT PLATFORM. DIFFERENCE BETWEEN TRIP ADVISER AND THIS ONE WE CAN AD PIXELS. WHERE THEY GO ONCE THEY GET TO OUR WEBSITE. WE HOPE THIS CAN SEE WHICH WEBSITE PAGES ARE THE MOST POPULAR. LIKE I MENTIONED FISH FLORIDA. PRINT AND DIGITAL ELEMENTS. IT IS SET TO LAUNCH. IT IS NOT UP IN FULL CAPACITY. SUP SPOESED TO BE MID APRIL. FULL PAGE IN PRINT MAGAZINE AND ELECTRONIC VERSIONS WITH EDITORIAL. THEY ARE ALSO GOING TO INCLUDE US IN THEIR SOCIAL POSTS. YOU HAVE PROBABLY HEARD ME MENTION EVERY TIME FISHING IS VERY HIGH PERFORMING FOR YOU GUYS AS FAR AS GOOGLE ADS. HEAVILY FEATURE FISHING IN CLAY COUNTY. TRAVEL GUIDE TO FLORIDA OTHER PRINT PUBLICATION. AAA OFFICES, AIRLINE CLUB, RETAIL CHAINS. ALSO AVAILABLE DOWNLOAD, ITUNES, GOOGLE PLAY. THESE ARE PEOPLE WHO ARE PASSIONATE AND ACTIVE TRAVELERS. FULL PAGE AD ON THE RIGHT. AND DIGITAL FORMAT. GREAT FOR SCO AND LINKS AS WELL. MOVING ON TO GOOGLE ADS. SEARCH AND DISPLAY ADS INCLUDE ADS SEARCHING BOATING, HIKING EVENTS, PLACES TO EAT, BALL, GOLF. EVERYTHING CLAY COUNTY HAS TO OFFER, WE WANT TO BE IN THAT SPACE. THEY ARE LOOKING FOR SOMETHING TO DO RIGHT THEN AND THERE. ACROSS GOOGLE DISPLAY NETWORK. BUNCH OF WEBSITES TO MAKE SURE WE ARE DRIVING AWARENESS TO THE SITE. EXAMPLES OF WHAT OUR CURRENT ADS LOOK LIKE. SEARCH ADS ON THE LEFT. ON THE RIGHT DISPLAY ADS. THEN YOUTUBE. SIMILAR VIDEOS OTT. JUST ON YOUTUBE INSTEAD TO MAKE SURE WE ARE BUILDING THAT ADDITIONAL BRAND AWARENESS. TARGETING PEOPLE ON SPECIFIC YOUTUBE OUTDOOR AND TRAVEL AND ADVENTURE. AND AN EXAMPLE OF ONE OF OUR YOUTUBE, 15 SECOND NON SKIPABLE. CAN'T SKIP. YOU HAVE TO WATCH THE WHOLE THING WHICH IS GOOD. CAPTIVE AUDIENCE. THEN FINALLY FACEBOOK. PRIMARILY FOR SOCIAL BRAND AWARENESS. WE'LL CREATE CAMPAIGNS WITH WEBSITE TRAFFIC AND PROMOTE POSTS FROM YOUR ORGANIC SCYTHE SIDE OF THINGS. MOSTLY FOR WEBSITE TRAFFIC. WE WANT TO GET AS MANY AS WE CAN TO VISIT EXPLORE CLAY WEBSITE. [00:15:09] THEN FINALLY WITH SEO FINDINGS. THESE ARE THINGS WE ARE GOING TO FOCUS ON: EVENTS, HOLIDAY, MONTHLY. PARKS, HIKING, CAMPING, SPORTS, NAMELY BIKING AN FISHING. LOCAL OPTIONS OF RESTAURANTS. LOCAL STORES. OPTIMIZING TOP FIVE SEARCH INTENTS AND INCREASE DOMAIN AUTHORITY. SO YOU KEEP MOVING UP IN RANKINGS FOR GOOGLE. CURRENT RANKING VERY HIGH IN FOURTH TO TENTH POSITION PASSED EVERYTHING ELSE. WHAT WE WANTED TO DO IS INCREASING THOSE EVERYDAY FOR THE KEY WORDS THAT MATTER MOST. 2020 VERSES 2021 GIGANTIC INCREASES. POISED FOR FULLY PROSPEROUS 2022. I KNOW THIS IS LITTLE. THIS IS HOW IT ALL SHAKES OUT IN A 12 MONTH SPAN JUNE TO MAY. WE LOOK FORWARD TO THIS COMING YEAR. ANY QUESTIONS I CAN ANSWER FOR ANYBODY? >> I HAVE ONE IF IT IS OKAY. ONCE THEY ARE ON OUR WEBSITE, WHAT IS THE GOAL? I KNOW WE HAVE GOALS, ONCE THEY ARE THERE, HOW DO WE TRACK SUCCESS? >> THAT IS A GREAT QUESTION, ALI, DO YOU WANT ME TO TAKE THAT? >> SURE. >> SO BRIAN'S QUESTION IS: WHAT IS OUR GOAL AFTER WE GET THEM TO THE WEBSITE? >> GOTCHA. YOU CAN TAKE A FIRST STAB AND I WILL JUMP IN IF I NEED TO. >> A LOT OF THE OF OUR WEBSITE IS INFORMATIONAL AND AWARENESS OF BUSINESSES AN EXPERIENCES HERE. ULTIMATELY WE WANT THE CONSUMER TO GO TO THAT BUSINESS WEBSITE AND MAKE A TRANSACTION. WE ARE WANTING THAT TO BE THE ULTIMATE GOAL. >> DO WE TRACK WHEN THEY CLICK ON HOLIDAY INN LINK FOR EXAMPLE? >> WE CAN. >> YES. >> GOTCHA, COOL. >> ALI, DO YOU WANT TO ADD TO THAT? >> NO EVERYTHING YOU SAID WAS CORRECT. YES WE TRACK PARTNER REFERRALS WE CAN'T SEE WHAT THEY DO AFTER THEY GET TO THE PARTNER'S WEBSITE. WE CAN SEE THEY LEFT OUR TO GO TO THEIRS. >> ONE LAST QUESTION, WE HAVE THE SCM, DO WE SEND THEM TO A LANDING PAGE FOR EXAMPLE, FISHING OR HIKING. >> DID YOU HEAR THAT, ALI? >> I GOT THAT ONE, SO SOME OF THEM GO TO SPECIFIC LANDING PAGING FILTERED DOWN SPECIFICALLY FOR THE THING IE GOLF, FOR EXAMPLE. GOLF GOES STRAIGHT TO OUR WHAT TO DO PAGE AND FILTERED DOWN TO JUST GOLF COURSES. THAT WAY PEOPLE FASTER CAN GET TO WHAT THEY ARE LOOKING FOR. SOME OF OUR OTHER AD GROUPS ARE MORE GENERAL AKA OUTDOOR ACTIVITIES. MOSTLY GOES TO WHAT TO DO PAGE. WITH OUR TRACKING WE PUT IN THE UTM CODE OUTDOOR ACTIVITIES AD AND WHERE THEY CLICKED FROM THE AD ONCE THEY CLICK OUT. THAT IS HOW WE GAUGE INTERESTS FROM THOSE ADS. THE WAY OUR SITE IS SET UP CURRENTLY THE WHAT TO DO PAGE HOUSES EVERYTHING THERE IS IN CLAY COUNTY. IT IS FILTERABLE. WE WANT PEOPLE TO GET THERE AND MAYBE IF THEY CAME IN FROM OUTDOOR ACTIVITIES. MAYBE THEY WANT TO EXPLORE RESTAURANTS. SO WE LEAVE THAT TO THEM FOR THAT FLEXIBILITY. >> THANK YOU. >> ANY OTHER QUESTIONS. GOOD. >> QUESTION. >> DEBBI. >> I HAVE A QUESTION AN ABOUT THE GOOGLE ADS. SAY SOMEONE COMES DOWN FROM GEORGIA OR WHATEVER AND THEY ARE SEARCHING FOR THINGS TO DO. IS THERE A WAY TO LIKE UM, I DON'T KNOW WHAT THE WORD WOULD BE TAGGING THEM. OKAY THEY ARE HERE. WE CAN PUSH THAT AD TO THEM IS THAT HOW THAT WORKS? >> SO GEO VENTING? >> YEAH. >> ALI'S QUESTION, SOMEONE COMING FROM GEORGIA DO WE GEO FENCE OUR GOOGLE ADS TO TARGET THEM MORE EFFECTIVELY? >> FROM GEORGIA WE DO HAVE TARGETING FOR PEOPLE THERE. I CAN GET YOUR RADIUS AS TO WHAT [00:20:02] SPECIFICALLY IN GEORGIA'S DMA'S WE TARGET. AS FAR AS ADS WE CAN SERVE THEM IN-MARKET, THAT IS SOMETHING WE CAN LOOK INTO, COUPLE OF COMPANIES DO THAT. MAINLY ONE THAT COMES TO MIND SOJOURN THEY TRACK USER DATA. YOU CAN TARGET THEM IN MARKET, AFTER BOOKING. MAINLY GEO TARGETING, YES, WE TARGET GEORGIA MARKET, NORTH AND CENTRAL FLORIDA. >> ALI, IF I CAN ADD TO THAT. THAT IS WHY OUR WEB ANALYTICS AN ARRIVALIST DATA BECOMES SO IMPORTANT. THAT DRIVES WHERE WE TARGET THOSE GOOGLE ADS AND SOME OF THE OTHER ADS THAT WE PLACE. >> OKAY. THANK YOU. >> I HAVE A QUESTION ABOUT WHEN WE SPECIFICALLY TARGET OUR ADS, I KNOW THAT I HAVE SEEN THE ADS. I DO A LOT OF SEARCHES AND THINGS LIKE THAT. THAT IS PROBABLY WHY I SEE OUR CLAY COUNTY AD. MY QUESTION REALLY IS: DO WE SEPARATE, I KNOW WE TALKED ABOUT ADVERTISING TO OUR LOCAL, LOCAL COMMUNITY AS WELL, BUT YOU KNOW, DO WE, WHAT IS THE PERCENTAGE? DO WE ONLY TARGET 10%? I MEAN, IN TERMS OF THE PERCENTAGE IF THE BUDGET IS $100, DO WE ONLY PUT $10 TO LOCAL, $90 TO OUTSIDE? WHAT IS THE SPLIT ON THAT ONE? I KNOW LIKE I SPECIFICALLY UM DO I REALLY NEED TO SEE OUR ADS TALKING ABOUT STAYING IN CLAY COUNTY? I AM KIND OF REALLY NOT GOING TO STAY IN THE HOTEL, RIGHT. SO I JUST WANT TO KIND OF UNDERSTAND THE BACKGROUND TO WHY I AM SEEING THOSE ADS SINCE I AM LOCAL? >> DID YOU HEAR THAT, ALI? >> I DIDN'T CATCH IT. >> BASICALLY, SHE IS ASKING WHY IS SHE SEEING CLAY COUNTY TOURISM ADS. >> MY NEW RESIDENTS WHO JUST MOVED HERE. >> I JUST WANT TO UNDERSTAND ME BEING A LONG-TIME RESIDENT. ASK THE NEXT KWEE CAN WE MAKE SURE WE ONLY TARGET THE ONES NEW. ARE WE ABLE TO DO THAT AND NOT THE ONES THAT ARE OLD, NOT IN AGE. >> UNFORTUNATELY WE CAN'T TARGET BETWEEN A LONG-TIME RESIDENT AND NEW. THAT IS OUTSIDE THE SCOPE OF WHAT OUR TARGETING CAN DO BASED ON WHAT GOOGLE ALLOWS, WHAT I WILL TELL YOU IS THAT FROM THE DATA WE HAVE, WE KNOW YOU GUYS ARE NOT ONLY A DRIVE MARKET, BUT A LOCAL MARKET AS WELL. TO YOUR POINT A LOT OF LOCALS WHO ARE NEW AND STILL LOOKING TO LEARN MORE ABOUT THE COUNTY AND THINGS HAPPENING WITHIN THE COUNTY. THERE ARE ALSO LOCALS THAT HAVE BEEN HERE A WHILE AND MIGHT NOT KNOW ABOUT THE HIDDEN GEMS. WHAT WE DO WITH GOOGLE IS DRAW A BIG CIRCLE THE RADIUS AROUND AND OUTSIDE OF CLAY COUNTY. WE TARGET IN CLAY. IT IS TO REACH THE LOCAL PEOPLE NEW. >> I DO HAVE A FOLLOW UP QUESTION ABOUT THE MEDIUM WE ARE USING. SO I DID NOTICE THAT THE PERSONAS AND UNIVERSE, SO FOR COUPLES, WE HAVE 6.1. UM, THEN FRIENDS AND FAMILIES, 8.8. BUT I AM GOING TO FOCUS ON THE COUPLES, BECAUSE THAT SPECIFICALLY HAS THE AGE GROUP WHEREAS THE OTHERS DON'T. IT IS 25-44. THAT IS THE UNIVERSE. I LOOK AT THE MEDIA RECOMME RECOMMENDATIONS, I SEE FACEBOOK WHICH IS AN OLDER GENERATION. ALTHOUGH I DO SEE HIGH SCHOOL STUDENTS COMING INTO FACEBOOK. I THINK THEY ARE TRYING TO SEE WHAT THEIR PARENTS ARE DOING. [LAUGHTER]. IS IT BECAUSE, I KNOW WE HAVE [00:25:04] CHALLENGES ABOUT INSTAGRAM IN THE PAST. WE DON'T SEE IT HERE. CAN WE JUST HAVE AN UNDERSTANDING OF HOW BECAUSE OF THAT UNIVERSE AND THEN HOW WE CAME UP TO THIS? >> GI, YOU HAVE ANSWERED YOUR OWN QUESTION. ALI, JUMP IN PLACE, WHENEVER YOU WANT TO. BUT WE HAVE WE ARE VERY CLOSE TO GETTING INSTAGRAM FOR TOURISM. WE HAVE BEEN WORKING WITH IT TEAM AND ONLINE PRESENCE TEAM TO DISCUSS THAT. THERE WILL BE A NEW DIRECTOR OF COMMUNICATIONS FOR THE COUNTY THAT COMES ON BOARD AT THE END OF THE MONTH. THEN WE WILL HAVE A BETTER TIMELINE ONCE THAT HAPPENS. THAT IS EXACTLY ONE OF THE REASONS WHY YOU ARE SEEING THAT FACEBOOK. WE JUST HAVE TO GET THAT INSTAGRAM ACCOUNT, THAT HELPS SOLVE THAT DISPARITY THERE. >> I WANT TO KIND OF MENTION, RECE RECENTLY KIMBERLY, WE STARTED THAT AIRBNB. THEY ARE BOOKING RENTAL WITH FRIENDS. A LOT ARE COMING FROM DAYTONA, ORLANDO AREA. WE ARE ADVERTISING IN FACEBOOK WHERE THE 60 YEAR OLDS ARE THERE BUT NOT ON INSTAGRAM OR TIKTOK OR EVEN GENERATING CONTENT ON YOUTUBE THAT WOULD TARGET THAT AUDIENCE IF YOU MUST. THAT IS WHAT I AM SEEING. >> COMPLETELY AGREED. I AM GOING TO SAY THIS ENCOURAGINGLY, BABY STEPS WILL GET US TO THE SAME DESTINATION. JUST TAKES US A LITTLE LONGER. WE ACTUALLY HAVE A DEDICATED FACEBOOK ACCOUNT FOR TOURISM. NOT EVERYONE GETS TO SAY THAT AT THE COUNTY. OUR AUDIENCE IS DIFFERENT THAN EVERYONE ELS. BUT THE BIG THING IS INSTAGRAM IS COMING. IT WILL BE A DEDICATED TOURISM INSTAGRAM ACCOUNT. >> DO WE DO ANY REMARKETING? DO WE STALK THE USER AS THEY GO? >> THERE ARE CO-OPS THROUGH VISIT FLORIDA TO DO THAT RETARGETING. ESPECIALLY IF THEY HAVE GONE TO VISIT FLORIDA IN NORTHEAST OR NORTH FLORIDA. WE ARE LOOKING AT THOSE OPPORTUNITIES NOW? >> GOTCHA. BASICALLY, WHAT THE PURCHASE BY TWITTER BY ELON MUSK. HE IS TALKING ABOUT TAKING TWITTER 18 TO 650 MILLION IN FOUR OR FIVE YEARS. THAT WILL BE A STRONG PLAYER DETERMINING WHERE WE GO WITH SOME OF THOSE DOLLARS AND EFFORTS. THIS IS A CONTINUALLY CHANGING ENVIRONMENT. I THINK ALL THOSE QUESTIONS ARE GOOD BUT AS YOU KNOW, WE UPDATE EVERYTHING ON A QUARTERLY BASIS SO WE CAN RESPOND TO MARKET CONDITIONS AND WHAT IS HAPPENING THERE. ANY OTHER QUESTIONS FOR ALI. SORRY, KEVIN. >> SO ON OUR PREVIOUS SPENDS HOW DOES THAT COMPARE TO NEW SPEND AND NEW GOALS? PREVIOUS SPEND AND RESULTS OF THE SPENDS. >> THERE IS MORE MONEY TO SPEND. >> WE INCREASED CONTRACTUALLY AND RFP PROCESS. QUITE HONEST LY RFP FOR ADVERTISING WENT OUT AND WAS AWARDED RIGHT BEFORE COVID. AND SO. WE HAD SAID RFP WE WERE GOING TO INCREASE ADVERTISING BY 2% EVERY YEAR. BUT WE WERE KIND OF SCARED TO DEATH BECAUSE OF COVID. THANK GOODNESS COVID WAS A GREAT THING FOR US AND ABLE TO KEEP THE COMMITMENT TO EVOK AND THE AD AGENCY. ALI, I DON'T KNOW IF YOU WANT TO [00:30:01] TALK MORE ABOUT THAT IS THAT ALL INCREASE 2% IT IS NOT HUGE. IT IS AN INCREASE. >> SURE. MORE AND MORE EVERYDAY DIGITAL ADS, IF YOU ARE NOT INCREASING YEAR OVER YEAR, UNFORTUNATELY YOU FALL BEHIND. WE DON'T WANT YOU TO DO THAT. WE WANT TO BE THERE TO SUPPORT THE GROWTH. IT IS HELPFUL ALL AROUND. >> I THINK WHAT ALI MENTIONED EARLIER, THROUGH A LOT OF THE OF RESEARCH AND THINGS WE HAVE DONE WE DETERMINED WHERE THE MONEYS HAVE TO BE SPENT AND FOCUSSED OUR THRUST IN TERMS OF DOLLARS WE HAVE BEEN SPENDING IN MATERIALS OF WHETHER IT IS DIGITAL OR YOUTUBE OR ANY DIFFERENT SITES WE HAVE SORT OF WORKED OUR WAY THROUGH. IT HAS ALL BEEN DESIGNED THROUGH RESEARCH AS TO WHERE AND HOW WE GO AND FIND IT AGAIN WITH ALI'S RECOMMENDATIONS. ANYTHING ELSE FOR ALI WHILE SHE IS HERE. IF NOT, WE'LL SAY GOOD-BYE TILL AUGUST. >> THANK YOU, ALI. >> THANK YOU. ANYTHING ELSE YOU NEED FROM ME? >> I DON'T THINK SO. I THINK WE ARE GOOD. >> ANY OTHER QUESTIONS, FEEL FREE TO REACH OUT. [3.  Airstream Ventures- Sports Event Update] >> THANK YOU. >> BYE GUYS. >> ALL RIGHT. MOVE TO AGENDA ITEM 3 REPORT WE GET QUARTERLY FROM SPORTS MARKETING DEPARTMENT AIRSTREAM ADVENTURES, ALLEN, THANK YOU FOR BEING HERE. >> HELLO, THANK YOU, THANK YOU. WE'LL GO THROUGH THE PRESENTATION. JUST GOT BACK FROM SPORTS ETA. 3,000 SPORTS COMMISSION PERCENTS AND 3,000 EVENT PLANNERS FROM ALL OVER THE WORLD. WE ENDED UP HAVING 20 MEETS. IT IS LIKE SPEED DATING. SOME OF THE PEOPLE I HAD KNOWN, SOME WE MET FOR THE VERY FIRST TIME. ALL OF THOSE, PEOPLE WE MET WITH HAD A POSSIBILITY OF BEING ABLE TO DO STUFF IN CLAY COUNTY. THEY DIDN'T GIVE YOU SNOW SKIING. THEY MARRIED IT TO THE FACILITY. OVER THE COURSE OF THREE DAYS, WE AND I HAVE GIVEN KIMBERLY THIS REPORT. WE MET WITH KAYAK BASS FISHING. COMPANY WE ARE REALLY WORKING TOWARDS, FISHING OBVIOUSLY WE JUST TALKED ABOUT THAT. KAYAK BASS FISHING. DOESN'T REQUIRE A LOT OF THE OF BIG AREAS TO LAUNCH. BOATS ARE PRETTY SMALL. WORLDWIDE FOLLOWING. NATIONAL TV SHOWS. TRYING TO PUT TOGETHER STUFF ALONG WITH ANOTHER GROUP FISHERS OF MEN THEY DO FISHING TOURNAMENTS ALL OVER THE COUNTRY. THEY ARE REALLY EXCITED TO TRY TO GET INTO FLORIDA. WE MET WITH A LOT OF USA-OFFICIAL GOVERNING BODIES. USA TRIATHLON, ARCHERY, PICKLEBALL. A LOT OF OPPORTUNITIES TO BRING ALL DIFFERENT LEVELS OF EVENTS TO CLAY COUNTY BASED ON FACILITY NEED THEY HAVE. THEN WE MET WITH, THERE IS A LOT OF ORGANIZATION EVENT PLANNERS THAT DO A LOT OF WIDE RANGE EVENTS. WE MET WITH SEVERAL OF THEM THAT GEAR TOWARDS OUR NEW FACILITY WE'LL TALK ABOUT HERE IN A LITTLE BIT. FLAG FOOTBALL. THERE IS TRAVELING NATIONAL LEAGUE FLAG FOOTBALL. WE SEE IT HERE IN OUR COMMUNITY. THEY TRAVEL ALL OVER THE COUNTRY, NATIONAL CHAMPIONSHIPS. ALSO SEVEN ON SEVEN FOOTBALL. A LOT OF LACROSSE OPPORTUNITIES FOR US OUT THERE. LACROSSE IS AMAZING, WE MET WITH LACROSSE ORGANIZATION. NEXT THING WE HAVE FOUR OR FIVE LACROSSE PEOPLE TRYING TO TALK TO US WE DIDN'T HAVE A MEETING WITH. CLEA CLEARLY THERE IS A DISCONNECT BETWEEN SOCCER FIELDS AND [00:35:04] LACROSSE. WHEN YOU DESIGNATE SOCCER FIELDS, ONLY SOCCER PLAYS ON THAT. SOMETIMES SOCCER AND LACROSSE DON'T PLAY WELL TOGETHER. WE ARE GOING TO DRAW A LOT OF LACROSSE EVENTS. PENCIL WISE, 13-14 DATES FOR A FACILITY THAT DOESN'T EXIST YET. WE MET WITH SPIKE BALL. IF YOU HAVE EVER SEEN SPIKE BALL ON ESPN. WE ARE TALKING ABOUT THEIR NATIONAL CHAMPIONSHIP. COLLEGIATE NATIONAL CHAMPIONSHIP THEY BRING. I WAS SWAPPING E-MAILS BACK AND FORTH. THEN 3V3 SOCCER. THEY BRING A LOT OF THE OF PEOPLE FROM ALL OVER THE SOUTHEAST. THEN WE MET WITH AN ORGANIZATION, BRINGING CORE HALF MARATHONS. THEY DO IT DIFFERENTLY THAN ANYBODY ELSE. THEY ARE NOT GEARED TOWARDS TIMING. THEY ARE GEARED TO HEALTH AND WELLNESS AND DOING IT THE RIGHT WAY. WE ARE TIRED OF TAKING IT TO NEW YORK OR CHICAGO. WE WANT TO TAKE IT TO PEOPLE THAT APPRECIATE OUR BUSINESS. WE'LL APPRECIATE IT EVEN MORE. WE HAD GOOD CONVERSATIONS WITH THEM. THERE IS A TON OF SOFTBALL OPPORTUNITIES. THERE WAS A LOT OF GREAT MEETINGS THERE. A LOT OF THE OF THEM HAVE NEVER HEARD OF CLAY COUNTY. GOOD TO GET OUR MESSAGING. HERE IS WHERE WE ARE LOCATED. THIS IS WHERE AIRPORTS ARE. WOW, THIS IS AMAZING. SO I THINK IT IS GOING TO LEND ITSELF TO GETTING MORE AND MORE OPPORTUNITIES. THEN WE'LL HEAD TO CONNECT SPORTS IN AUGUST. THEN TEAMS IN OCTOBER. WE ARE WORKING ON A LOT OF DIFFERENT EVENTS NOW, 23, 24, 25. A LOT OF PEOPLE WE ARE TALKING WE WANTED TO PLAN AS FAR AS 26. WE ARE EXCITED. WE ARE EXCITED TO GET A LOT IN THE PIPELINE. WE HAVEN'T HAD THESE CONVENTIONS. QUICK REPORT FROM ETA. THINGS WILL BE MOVING FORWARD BY OUR NEXT MEETING. NEXT SLIDE. SO FOR THOSE THAT WERE ABLE TO ATTEND, WE HAD A VERY SUCCESSFUL MOTOSURF AND MOTO SKATE EVENT IN LAKE GENEVA IN KEYSTONE HEIGHTS. WE HAD PEOPLE FROM EIGHT DIFFERENT KOUN TRIPS AS FAR AS AFRICA COMING IN FOR MOTOSURF AND SKATE EVENT. IT IS NOT A BIG EVENT IN THE WAY OF ATTENDANCE.PTHAT IS NOT HOW BUILT. IT IS A MARKETING PUSH. I WAS TEXTING WITH MARTIN WHO IS THE ORGANIZER OF THAT. THEY STILL DON'T HAVE A DATE WHEN IT IS GOING ON CBS SPORTS. HE SAID AS SOON AS WE HAVE THAT, HE'LL BE ABLE TO SEND THAT TO ME. THAT WILL GO ON AND WE'LL GET IS THAT OUT. THAT IS PART OF THE MARKETING PLAN MAKING SURE EVERYBODY IN CLAY COUNTY AND BEYOND WATCHING THAT SPECIAL. EXCITED TO SEE IT. GREAT I EVENT. A LOT OF PEOPLE ATTENDED THAT WERE MESMERIZED BY MOTORIZED SURF BOARDS. >> IT WAS AWESOME. >> IT WAS REALLY NEAT. AND MIKE AVOIDED SPRAYING OF SHAME CHAMPAGNE VERY WELL. >> BOTTLE OF CHAMPAGNE WAS FOR DRINKING AND SPRAYING. EVERYBODY HAD GOGGLES ON EXCEPT FOR ME. >> WE HAVE VIDEOS MARTIN HAS SINCE DONE FOR US, TALKING ABOUT HOW GREAT CLAY COUNTY WAS. HOW IF YOU ARE AN EVENT PLANNER, LOOK AT BRINGING EVENT TO CLAY COUNTY. SO EASY TO WORK WITH, GREAT PEOPLE. HE IS ALREADY TO SIGN ON FOR THE NEXT SEVERAL YEARS. IT WAS A GREAT VENUE TO HOST THAT. SKATEBOARDING WENT REALLY WELL. I WANTED TO REPORT THE YOUTH EVENT. YOUTH LACROSSE EVENT MAY [00:40:03] 21ST-22ND NOW MOVED TO AUGUST. UNDER ARMOR AND DISNEY DECIDED THEY WANTED TO DO THIS BIG YOUTH LACROSSE EVENT. PUT IT TOGETHER REALLY QUICK. OUR TOM WEST ORGANIZER SAID WE CAN'T COMPETE WITH THAT. THEY CAN THROW AN EVENT AND POWER OF UNDERARMOR AND DISNEY. WE DON'T WANT TO DO IT AND HAVE 10 TEAMS AND IT IS NOT GOOD. WE ARE MOVING THAT TO AUGUST. WE ARE TRYING TO FINALIZE THAT IS A 70-TEAM EVENT. IT IS A BIG EVENT. STILL HAVE EVENT COMING UP, 600 GIRLS COMING MAY 28TH-29TH, MEMORIAL DAY WEEKEND. THERE ALSO WILL BE ANOTHER 60 COLLEGE COACHES FROM ALL OVER THE SOUTHEAST. REALLY FROM ALL OVER THE COUNTRY COMING IN TO OUR COUNTY AND STAYING AND WATCHING THESE GIRLS TRAIN. THEN THEY PLAY GAMES. THAT IS THOSE NUMBERS ARE SHOWING WELL. WE HAVE HAD GOOD OPERATIONAL MEETINGS AS WELL. WE ARE EXCITED TO SHOW CASE THAT. THEN WE HAVE THE SUNSHINE STATE GAMES COMING UP JUNE 10TH-12TH. WE'LL SEE HOW THOSE GO. GOOD PARTNERSHIP WITH FLORIDA SPORTS FOUNDATION. THOSE ARE WHAT WE HAVE ALREADY BOOKED. I THINK WE ARE GOING TO PICK UP A COUPLE OF LAST MINUTE STUFF IN THE FALL. BASED ON MEETINGS WITH SPORTS ETA WHICH WILL BE GOOD. AS I ALREADY TALKED ABOUT WITHIN THE TALKS OF YOUTH LACROSSE EVENTS, KAYAK, FISHING, NIGH TROE RALLY CROSS. THEY ARE HAVING COMMUNICATIONS WITH THE FIRM. SO WHEN SOME OF THAT STUFF IS CLEARED UP BETWEEN THEM, THEY'LL START TALKING TO US. I KNOW. [LAUGHTER]. THEN P1 AQUA X, I THINK WHAT WE SAW WITH LAKE GENEVA. IT IS A GREAT LAKE TO HOST WATER EVENTS. P1 AQUAX ARE REALLY INTERESTED IN BRINGING THEIR MAIN TV EVENTS TO LAKE JA KNEE -- GENEVA. THIS IS THE PROMPTER WE SET. WHEN HI TURNED THIS IN A FEW WEEKS AGO WE HADN'T HAD MOTOSURF YET. THIS WILL ALL CHANGE AND DIFFERENT EVENTS WE HAD. WE JUST TRY TO BE VERY OPEN AND MAKING SURE THAT YOU ARE RECEIVING VALUE OF THE CONTRACT THAT YOU GIVE US. WE HAVE STARTED THE YEAR. WE HAVE HAD AN EVENT. IT HASN'T REGISTERED BY THE TIME WE TURN IT IN. THESE NUMBERS AREN'T ACCURATE. WE GIVE YOU A FULL REPORT IN AUGUST, A LOT MORE ACCURATE. AND WITH THAT, THAT IS PRETTY MUCH MY REPORT. >> ANY QUESTIONS FOR ALLEN? I KNOW HE HAS AN APPLICATION FOR SOMETHING COMING UP. WE'LL HEAR FROM YOU AGAIN. THE MOTOSURF EXCELLENT. IN FACT, I THINK THEY COMMENTED THE MOST NUMBER OF SPECTATORS FOR ANY OF THEIR EVENTS IN KEYSTONE. WE HAD KEYSTONE RRESIDENTS THAT WALKED TO THE EVENT AND STAYED ALL DAY. THEY WERE VERY EXCITED BY WHAT THEY HAD TO WATCH. FASCINATING TO WATCH, NO QUESTION. ANY OTHER QUESTIONS FOR ALLEN? >> REAL QUICK, CURIOUS, DO YOU KNOW HOW MANY PEOPLE WERE ACTUALLY THERE? >> OUR ROUGH ESTIMATE OVER THE THREE DAYS, 400. SPECTATORS. THURSDAY NIGHT EVENT GREAT EVENT THAT KICKED IT OFF. MARTIN IS SINGING THE PRAISES OF CLAY COUNTY. HE FELT SO MUCH GENUINE LOVE AND SUPPORT THEY HAVEN'T FELT IN A WHILE. THEIR EVENTS ARE MADE FOR TV EVENTS. THEY ARE TRYING TO GROW, OBVIOUSLY SPECTATORS. IT WAS THE BIGGEST SPECTATOR IN THE HISTORY OF THEIR TOUR. YOU CAN TELL IF AN EVENT DID WELL TALKING TO THE FOOD TRUCKS. IF THEY ARE HAPPY, THAT MEANS [4.  Clay County Gun Range - Project Update] PEOPLE WERE THERE. >> THANK YOU. >> ALL RIGHT. MOVE ON TO ITEM NO. 4 PROJECT [00:45:09] UPDATE. >> UPDATE ON THE GUN RANGE. UNDER CONSTRUCTION. SITE GUY THERE. RAN GOFER -- THEY HAVE TO BE RELOCATED. SITE MOBILIZATION AND GETTING THE RANGE BUILT. 200 YARDS, 30 TARGETS DEEP. TOURISM AND PARKS AN REC. WHAT DOES IT LOOK LIKE WHEN IT DOES OPEN? POLICIES AND PROCEDURES IN PLACE. HOWEVER MISS KIMBERLY AND COMMITTEE DEEMS NECESSARY TO MARKET IT. >> WHAT IS THE COMPLETION DATE TARGETED? >> CONSTRUCTION BEGINNING OF FALL TIME FRAME. >> STILL BUYING STUFF. BEGINNING OF FALL. SEE WHAT THAT LOOKS LIKE. >> FOR NEW MEMBERS, GENERALLY SPEAKING, THINKING OF WEEKDAYS FOR LAW ENFORCEMENT AND WEEKENDS FOR RESIDENTS OR IN THIS CASE EVENTS OR THOSE THINGS WE CAN GET IN THERE. WE ARE ANXIOUS TO SEE AND NOW THAT WE HAVE TORTOISES OUT OF THE WAY, FULL SPEED AHEAD. >> WHERE IS IT LOCATED? >> OUT OFF OF 215. LANDING AND CUT OVER GOING TO CAMP LANDING ITSELF. MIDDLE OF THAT ROAD, 218, SORRY FIRST. 150 ACRES GUN RANGE GOING OUT THERE. IF YOU HAVEN'T BEEN, DRIVE BY. GOODS OPPORTUNITIES FOR OUTDOOR ADVENTURES. [5.  Multi-Purpose Sports Complex - Project Update] >> GENE WANT TO MOVE TO SPORTS COMPLEX OR JUSTIN? >> JUSTIN PIERCE, GIVE US A RUNDOWN. >> WE CONTINUE TO MEET CAN CARLTON CONSTRUCTION. LAST MEETING MAY 2ND. ONE COMING UP NEXT WEEK. DESIGN, DEVELOPMENT BUDGET DUE 27TH OF THIS MONTH. SUBSTANTIAL COMPLETION SLATED 15TH OF NOVEMBER, WITH DECEMBER 31ST OF TOTAL COMPLETION DATE. ST. JOHN DID THEIR INITIAL WET LAND DELINEATION. THIS IS MORE EXPANSIVE THAN THEY ORIGINALLY THOUGHT. INCH AND A HALF EXCUSE ME, ACRE AND A HALF TO TWO ACRES OVER 23 ACRES 10 BALL FIELDS, RESTAURANT FACILITY. THAT BEING SAID. WE HAVE BEEN WORKING WITH THE CONSTRUCTION COMPANY ON GRASS. WE HAVE DONE INTERNAL PRICING AND LINING UP WITH CARLTON AS WELL. LOOKING AT $.42 PER SQUARE FOOT. THAT IS VERY, VERY GOOD FOR BERMUDA PLAYING GRASS. IRRIGATION DESIGN IN PROGRESS. WE'LL GET A MORE DETAILED PROJECT UPDATE ON THAT. BUFFER REQUIRED NORTH AND SOUTH SITE LINE DONE NATURALLY. NAT NATURAL VEGETATION. DEFINITELY RESULT IN COST REDUCTIONS. LOOKING AT AROUND 50 FEET. ADD ADDITIONAL 40 FEET DRAINAGE BUFFER DRAINAGE. NEXT MEETING, 16TH. WE ARE SCHEDULING A CLEARING AND GROUND BREAKING IN CONJUNCTION WITH EACH OTHER. LATE MAY. EARLY JUNE. WE'LL HAVE A TENTATIVE DATE. AND I THINK THAT IS ALL. ANY QUESTIONS? >> AGAIN IF YOU WANT TO FILL IN NUMBERS. TARGET DAY OF COMPLETION? >> DECEMBER 31ST. COMPLETE PROJECT UPDATE. >> WE ARE LOOKING AROUND APRIL, MAY TO START PLAY OUT THERE. MAY GET PUSHED BACK TO JUNE. WE ARE STILL WORKING WITH THE TEAM ON THAT. THERE ARE ISSUES AND CONCERNS WITH SPRIG VERSE SOD. WE ARE LOOKING AT SOD. [00:50:03] WE WANT TO MAKE SURE WHEN WE GET ATHLETIC PLAY AND LACROSSE TOURNAMENTS THAT LEVEL OF COMPETITION. TOTAL PARK, 250 ACRES. BROKE DOWN IN PHASES. FIRST PHASE INCLUDES 10 MULTIPURPOSE FIELDS, RECREATIONAL TRAILS THAT GOES THROUGHOUT THE OUTLINING PARTS OF SOCCER/LACROSSE FIELDS AND COMING BACK. IT IS A NICE NATURAL BUFFER THERE. KEEPING NATURAL AMENITIES OF THAT SITE SO IT IS NOT JUST CLEAR LAND. YOU HAVE A LOT OF TREES TO WALK THROUGH AND ENJOY THE SHADE. RESTAURANT/SHADE STRUCTURE THERE ASWELL. FUTURE PHASES WILL INCLUDE PICKLEBALL COURTS, PICKLEBALL COURTS, TENNIS COURTS, BASKETBALL COURTS. IN-DOOR FACILITY THERE. ALSO PHASES TWO, THREE, FOUR, FIVE. BEAUTIFUL PARK. I THINK IT IS GOING TO BRING A LOT OF THE OF SPORTS TO THE AREA. HEADS AND BEDS AND KIDS PLAYING ON THE BALL FIELDS. >> STILL LOOKING FOR LOCATION FOR SAND VOLLEYBALL? >> THAT IS STILL IN DISCUSSION. PRICE POINT SOMETHING WE ARE LOOKING AT MORE COST EFFECTIVE WAYS. WE'LL KNOW IF THAT IS SOMETHING WE'LL BE ABLE TO INCLUDE IN PHASE ONE OR PUSHED TO PHASE TWO? SAND VOLLEYBALL COURTS, LOOKING AT EIGHT. COMPETITIVE EIGHT, WE ARE CUTTING DOWN TO FIVE. THERE IS A BRIDGE AND ROAD THAT TAKES US. LANDSCAPE BECAUSE OF THE DESIGNS THAT PUSHED PORTIONS OF THOSE FIELDS INTO WHAT PHASE TWO WOULD HAVE BEEN. GOES OVER MORE WETLANDS AND WILL NEED TO BUILD A BRIDGE. WE ARE PREPIPT IN GENERAL FUND WE'LL KNOW WHAT WE ARE DEALING WITH, PHASE ONE AND TWO. >> I KNOW IN THE WE TALKED ABOUT BIKE TRAILS. NOT SURE IF THAT IS IN THE MASTER PLAN IF IT CONNECTS TO GOLD HEAD. I KNOW THERE IS A BIKE TRAIL. THAT HAS A TRAIL IN KEYSTONE. I DON'T KNOW IF THAT CAN CONNECT. THAT WOULD BE A GREAT, I GUESS AMENITY WE CAN OFFER BIKERS. WHEREVER IT IS THEY ARE GOING - TO. IT CONNECTS ALL THAT DIFFERENT COUNTIES. >> YES, MA'AM, I AM GLAD YOU SAID THAT. UNFORTUNATELY PHASE ONE IS GOING TO BE ONE ENTRANCE, ONE EXIST. MASTER PLAN LINES OUT A HORSESHOE AND COMES BACK ON THE SOUTH END OF 21. PLANNING SAND ZONING WORKING ON. THAT WILL GET US DOWN TO GOAT HEAD TO KEYSTONE WILL TAKE YOU EAST AND WEST ALONG 100. PLAN IS TO HAVE THE CONNECTIVITY. YOU CAN COME ALL THE WAY DOWN TO 21 MEANDER THROUGH IT. COME OUT ON THE SOUTH END AND CONTINUE YOUR JOURNEY. >> LET ME CLARIFY SO IT WILL HOPEFULLY EVENTUALLY IN THE MASTER PLAN CONNECT THE LAKE BUTLER PALATKA TRAIL? >> PALATKA LAKE BUTLER A LOT FURTHER SOUTH. WE ARE LOOKING AT 16 AND 21. IN THAT PARK. YOU WILL BE ABLE TO HORSESHOE ALL THE WAY THROUGH THE TRAIL AND COME BACK OUT ON THE SOUTH END YOU ARE OUT ON 21. WILL CONTINUE SOUTH TO 16 TO GOAT HEAD. THAT IS THE ULTIMATE GOAL. >> ALL DEPENDS ON FUNDING AT THAT POINT. THAT IS A LOT MORE THAN JUST LITTLE OLD CLAY COUNTY PUTTING MONEY ON THAT DEAL. ALLEN, ALSO LOOK FOR CROSS [00:55:02] COUNTRY EVENTS, TOO AS WE GET ROLLING ALONG. GOOD LOCATION. PROBABLY WANT TO LOOK AT FLORIDA LAND TRUST. >> EXCELLENT. >> CURRENT PATH IS GOING TO BE, IT IS NOT PAVED. IT IS A PERMIT SERVICE. STABILIZE BUT IT WILL BE MORE OF A RURAL TYPE TRAIL AS OPPOSED TO PAVED TRAIL. >> DID WE MODEL THIS COMMUNITY? >> MYRTLE BEACH AND SOUTH CAROLINA. THREE TOTAL PARKS [6.  Fairgrounds Master Plan Update and Business Plan] >> ANY OTHER QUESTIONS? >> THANK YOU JUSTIN. >> NO. 6, KIMBERLY UPDATED WITH FAIRGROUNDS, MASTER PLAN. >> MY APOLOGIES, I DIDN'T BRING THE PRESENTATION. YOU HAVE TO USE YOUR PAPER VERSION. >> YOU ALL CONTRACTED WITH THE UNIVERSITY OF FLORIDA THEIR SCHOOL OF ARCHITECTURE AND ENGINEERING TO DO A FAIRGROUNDS MASTER PLAN BACK IN 2017/18. BASICALLY, WHAT THIS DOES IS GIVES THE COUNTY A ROAD MAP FOR WAYS TO APPROVE AS AN EVENT FACILITY. BASICALLY, GIVES YOU A BROAD OVERVIEW. THE FAIRGROUNDS MASTER PLAN, REALLY SET PRIORITIES FOR INFRASTRUCTURE, THE EXHIBIT HALL RETROFIT, THE KITCHEN, THAT IS NOW IN THE EXHIBIT HALL. THAT WAS A PROJECT AT THE MASTER PLAN. GOAL IS TO DEVELOP CAPITAL IMPROVEMENT PLAN. WITH THOSE BEING SAID LAND ACQUISITION HAS BEEN A KEY PRIORITY FOR THE MASTER PLAN. DEFINITELY A PROJECT THAT TAKES A PHASED APPROACH. SUGGESTED NAME CHANGES. THAT IS HAS COME UPMOST RECENTLY AND RESEARCH WE HAVE GATHERED FROM PROMOTERS TRYING TO BOOK CONCERTS IN OUR VENUE. THEY ARE LOCAL PROMOTERS THEY WANT TO DO BUSINESS AT THE CLAY COUNTY FAIRGROUNDS. ENTERTAINMENT THEY ARE TRYING TO BOOK WILL NOT BOOK A FAIRGROUND VENUE BECAUSE OF THE NAME AND THE PERCEPTION OF WHAT IT BRINGS. ONE OF THE THINGS WE ARE LOOKING AT IS EXPLORING WHAT IS IN A NAME AND WHAT COULD THAT NAME BE. LAND ACQUISITION IS HIGH PRIORITY. SEVERAL DIFFERENT BUILDING ENHANCEMENTS AND IMPROVEMENTS SUGGESTED. THEY GIVE YOU A GOOD MAP AND TALK ABOUT THE VARIOUS PHASES OF THE FAIRGROUNDS MASTER PLAN IMPROVEMENT PLAN. AS WE WENT THROUGH THIS PHASED APPROACH. AS WE GOT GRANT FUNDING, PHASES SWAPPED PRIORITY LEVELS. WE WERE ABLE TO HAVE GRANTS. SO THAT IS WHERE THE KITCHEN FOR THE EXHIBIT HALL BUILDING CAME INTO PLAY MUCH HIGHER, MORE OF A PRIORITY, WE WERE ABLE TO FUND IT THROUGH GRANTS. SAME WITH THE BARN. WE ARE ACTUALLY IN THE MIDDLE OF THE DESIGN PHASE FOR THE BARN THAT WILL BE ADDED TO OUR INFRASTRUCTURE AT THE FAIRGROUNDS. WE'LL DO A WHOLE RENOVATION PROJECT THERE. AROUND PHASE FOUR OF THE PLAN, VISITOR CENTER WITH BOX OFFICE, RESTAURANTS AND DIFFERENT THINGS. LOTS OF DIFFERENT PHASED APPROACHES AS WELL AS EVENT LAWNS AND DIFFERENT THINGS, PHASE FIVE INCLUDES AMPHITHEATER. RIGHT NOW, THAT IS DEFINITELY CONTINGENT ON LAND ACQUISITION [01:00:01] AND ADDITIONAL PARKING. WE DID GIVE YOU GUYS INFORMATION AND LINKS TO MEETINGS. PREVIOUS MEETINGS OF TOURIST DEVELOPMENT COUNCIL AS WELL AS BOARD OF COUNTY COMMISSIONERS FOR THOSE MEETINGS AND HOW, WHAT WE TALKED ABOUT DURING THOSE. THAT IS A MATTER OF RECORD TO LET YOU KNOW WHAT HAPPENED IN THE PAST. MOVING FORWARD, STAFF MEETING REGULARLY TO JUST MAKE SURE THAT THE FAIRGROUNDS MASTER PLAN STAYS ON TRACK. WHAT WE HAVE DONE IS WE HAVE, WE HAVE MET TO TALK ABOUT MARKET SHIFTS AND MARKET ANALYSIS. AND WHAT THE MARKET NEEDS ARE. WE HAD QUESTION BECAUSE THERE WAS TALK OF ANOTHER AMPHITHEATER IN THE COMMUNITY. AND SINCE THAT MAY OR MAY NOT BE HAPPENING, WE ARE GOING TO CONTINUE TO INCLUDE THAT AS PART OF THE FAIRGROUNDS MASTER PLAN UNTIL WE KNOW DEFINITIVETY WHAT THE MARKET ASSETS WILL BE. WE ARE PROPOSING CAPITAL SPENDING PLAN AND TIME LINE. WE HAVE MET WITH OUR GRANTS TEAM TO TALK ABOUT STRATEGIC PLAN TO FUND SOME OF THESE PROJECTS. WE ARE FINALIZING SALES AND MARKETING PLAN FOR THE FAIRGROUNDS AND MOVING FORWARD TO KIND OF OVERCOME THOSE ROADBLOCKS FOR LAND ACQUISITION AND TRAFFIC SOLUTIONS. WE KIND OF LAY ALL THOSE STRATEGIES OUT FOR YOU STEP BY STEP. AND WHAT IS INCLUDED IN EACH OF THOSE. I DON'T WANT TO GO, THIS IS A MAJOR PROJECT. IT IS MOVING SLOWLY BUT IT IS MOVING. THAT IS THE GOOD NEWS. SO WITH THAT, I'LL TAKE ANY QUESTIONS. KNOW THAT IS ONE OF OUR GREAT VENUES, WE LOVE TO MARKET AND SELL ALONG WITH MANY OTHERS IN THE COUNTY. >> THAT IS BECOMING BUSIER AND BUSIER. WE GET MORE SERIOUS GOING OUT AND MARKETING IT. >> A LOT MORE THAT HAPPENS THAN JUST AT THE FAIRGROUNDS. >> QUESTIONS? >> I JUST, WITH ALL THESE PLANS, YOU KNOW HOW LIKE WHEN THE FAIRS HERE, TRAFFIC ON 16 IS -- I MEAN, PARKING LOT SOMETIMES. CURIOUS IF ANY OF THAT IS PART OF -- >> IT IS. STATE ROAD 16 UM, CONVERSATION IS DEFINITELY PART OF THE FAIRGROUNDS MASTER PLAN. IS IT IS THE WHAT HAPPENS IS, WITH THE CONSTRUCTON OF THE FIRST COAST EXPRESSWAY. ONE OF THE EXITS IS THERE AT THE FAIRGROUNDS. WE HAVE DEFINITELY BEEN IN CONTACT WITH FDOT. WE HAVE ALSO BEEN IN CONTACT WITH THE TPO. TRANSPORTATION PLANNING ORGANIZATION FOR NORTHEAST FLORIDA. AND WE HAVE THAT AS A PRIORITY ON THEIR LIST. IT IS A MATTER OF WHETHER THE STATE DECIDES TO FUND THAT PROJECT. WHEN THEY DECIDE TO DO IT. IT IS A STATE ROAD. COUNTY CAN'T DO ANYTHING ABOUT IT. >> THERE WILL BE NO OTHER ENTRANCES OR EXISTS. >> THAT IS SOMETHING THAT IS BEING DISCUSSED WHETHER OR NOT WE CAN TALK THEM INTO LETTING US PUT ADDITIONAL TURN LANES IN, FAIRS ADDITIONAL PROPERTY THEY MAYBE ABLE TO TURN INTO PARKING FOR ADDITIONAL CARS. SO AND THEY ARE ALSO LOOKING AT WHETHER OR NOT WE CAN PUT MULTIPLE LANES GOING IN AND COMING OUT. THEY ARE TRYING TO MOVE PEOPLE IN AND OUT FASTER. HOPING BY THE TIME WE GET TO NEXT YEAR'S FAIRS WE'LL HAVE IT IMPLEMENTED ALREADY. FOUR LANES, RECOMMENDED BY TPO. TAKES A WHILE TO GET ON THE ST STATES THE FIVE-YEAR PROJECT LIST. FUNDING COMES ALONG WITH THAT. >> HAVE WE SLOTTED YEARS >> WITHIN THE NEXT OF THIS FISCAL YEAR AND NEXT FISCAL YEAR, YOU'LL SEE MOVEMENT ON SOME OF THESE PHASES. BUT AGAIN, IT IS BABY STEPS. THAT LAND ACQUISITION PIECE BECOMES CRITICAL. WE ARE TRYING TO FIND WAYS TO [01:05:01] OVERCOME THOSE OBVIOUS OBSTACLES AND RETHINK AND REPRIORITIZE BASED ON FUNDING. >> RIGHT, RIGHT. SOMETIMES WE HAVE TO PUSH THINGS OUT SO WE CAN GET TO A POINT NEW FISCAL YEAR ALLOWS US TO PUT IN FOR MORE CAPITAL. THOSE ARE ALL SORT OF THINGS WE WEIGH AND BALLS THAT KIMBERLY KEEPS IN THE AIR UNTIL WE HAVE TO PUT THEM IN OUR POCKET. >> HOW MUCH LANDS IS REQUIRED TO IMPLEMENT YOUR MASTER PLAN? >> WE WOULD LIKE ANOTHER 100 ACRES. >> MINIMUM OF 50. 100 WOULD BE NICE. ANY OTHER QUESTIONS? I AM GOING TO CALL AUDIBLE. WE HAVE TWO MEMBER THAT IS NEED TO LEAVE WHILE WE HAVE A QUORUM, WE ARE GOING SKIP 7 AND 8. ALL THE WAY TO NEW BUSINESS WHICH IS 15. WHAT I WOULD LIKE TO DO IS HOLD [16.  FY 21-22 Grant Requests] OFF THE STRATEGIC PLAN AND GO RIGHT TO NO. 16, FISCAL YEAR 21-22 GRANT REQUESTS PRIMARILY WE HAVE ONE, COUPLE MIGHT END UP HAPPENING BEFORE WE GET TOGETHER. OTHER IS A SLIGHT BIT IN AUGUST FOR. IF IT IS OKAY WILL EVERYBODY WE'LL MOVE TO 16. I'LL LET KIMBERLY GUIDE US THROUGH IN TERMS OF IDENTIFYING THE GRANTS, ARE YOU READY OR NO? >> IT IS CONNOR. >> NICE. THROW THE FLAG ON THE CHAIRMAN. LOOKED IN THE WRONG DIRECTION. ILLEGAL USE LET'S GO TO CONNOR. NIGHT UNDER THE STARS AND ROCK THE BOX, TOO. THERE ACTUALLY IS A FOURTH ONE. THAT WAS PROVIDED TO YOU OUTSIDE YOUR BINDER. THAT IS THE SECOND GIRL'S LACROSSE TOURNAMENT. THE FIRST ONE, ALLEN INFORMED US OF THE DATE CHANGE. I APOLOGIZE, I CHANGED THE WRONG DATE. ONE ON THE 21ST AND 22ND OF MAY IS NOW IN AUGUST OF 2022. >> THAT IS ONE WE ALREADY HAD, RIGHT? >> CORRECT, YES, SIR. SO AFTER SCORING THIS -- AFTER SCORING THIS, ORIGINAL ASK $25,000. THE TOTAL POINTS SCORED 135 POINTS. ALGORITHM GUIDELINES, POINTS TO 40% OF THE ASK. THAT IS $10,000 RECOMMENDATION. >> WHICH EVENT ARE WE TALKING ABOUT? >> THIS IS THE LAST ONE. GIRLS LACROSSE SHOW CASE. THIS IS THE ONE ORIGINALLY MAY 21ST AND 22ND NOW MOVED TO AUGUST AND DATE IS STILL PENDING. >> I MIGHT ADD THIS IS THE FIRST TIME WE HAVE WORK WISDOM THIS LACROSSE ORGANIZER. HE IS BEING VERY FLEXIBLE. HE WAS SURPRISED WALT DISNEY AND UNDERARMOR TOURNAMENT CAME UP. THAT IS WHY THIS SUDDEN ASK HAS COME TO YOU. THIS IS THE FIRST TIME WE ARE WORKING WITH THEM. THEY DO UM, WELCOME PAY TO PLAY OPPORTUNITIES. MEANING THAT OR STAY TO PLAY I GUESS IT IS WHAT IS CALLED. MEANING YOU HAVE TO STAY IN THE CLAY COUNTY HOTELS. IN ORDER TORE PLAY IN THE TOURNAMENT. THERE IS DEFINITE EASIER TO TRACK RETURN ON YOUR INVESTMENT FROM TDC FOR GRANT PERSPECTIVE FOR THAT. WHICH MEANS IF YOU WOULD LIKE TO CONSIDER OFFERING THE REQUESTED AMOUNT OF $25,000 OR IF YOU WOULD LIKE TO STICK WITH THE SCORED RECOMMENDED AMOUNT THROUGH THE ALGORITHM WE PROVIDED YOU CAN DO EITHER. >> STAFF RECOMMENDS 10,000. [01:10:03] >> RECOMMENDATION IS 10,000. THE REQUEST IS 25. AND ALLEN, DO YOU WANT TO TALK ABOUT WHAT THOSE EXPENSES ARE? >> YEAH. SO. HIS REQUEST IS JUST BECAUSE WE HAVEN'T DONE A LOT OF LACROSSE AT THESE FACILITIES. HE IS BRINGING IN A LOT OF INFRASTRUCTURE NORMALLY FACILITIES PROVIDE. THERE ARE COSTS THERE THAT QUITE FRANKLY, HE DOESN'T WANT TO ABSORB. THAT IS WHY HE IS ASKING FOR THE 25. HE IS BRINGING A WHOLE LOT OF STUFF. THAT HOPEFULLY WHEN WE GET INTO THE 10 FIELD FACILITY AND ALL THAT, WE'LL HAVE THAT INFRASTRUCTURE ALREADY IN PLACE. >> SO BASED ON THE APPLICATION, EVENT HISTORY, THEY HAVE NEVER HAD ANY TYPE OF THIS EVENT? >> THESE COLLEGE SHOW CASE TOURNAMENTS. HE IS RUN YOUTH CHURN AND BURN TOURNAMENTS. GET AS MANY GAMES AS YOU CAN GET IN. NOW HE IS FOCUSSING A LOT ON COLLEGE SHOW CASE TOURNAMENTS. PARTLY BECAUSE FROM HIS STANDPOINT. -- WHEN YOU BRING IN EIGHT, NINE, TO TEN-YEAR-OLD TEAMS IT IS GOOD FOR TOURISM. HE IS TRYING TO GET INTO THE HIGHER LEVEL OF LACROSSE. >> SO 70 TEAMS. HOW MANY ON EACH TEAM? >> CHANGE OF DATE IS PROBABLY A GOOD THING. CONSIDERING THE NUMBER OF DIFFERENT EVENTS THAT MAYBE LOOKING FOR FUNDING. THEY DEFINITELY HAVE INTEREST LEVEL AND PARTICIPATION. >> HOW MANY DO THEY PUT IN A ROOM? >> TYPICALLY TWO. IT IS NOT A QUAD SITUATION. >> IT IS HIGH SCHOOL PLAYERS COMING IN. CROSS COMMUNITY IS AVERY AFFLUENT COMMUNITY. THEY'LL BE COMING WITH PARENTS. I WILL SAY WE ARE AND KIMBERLY AND CONNOR KNOW THIS. THESE TYPE OF EVENTS, HE HAS WORKED WITH KISSIMMEE. KISSIMMEE THROWS MONEY LIKE CRAZY. THEY HAVE THE MONEY TO SPEND. HE LIVES IN JACKSONVILLE. HE IS WANTING TO KEEP EVENTS HERE. ALSO A BUSINESS PERSON, TOO. THEY WERE GETTING $50,000. AWANT TO STAY HERE. I WANT TO BUILD UP LACROSSE HERE IN THIS AREA. I HAVE TO HAVE COSTS COVERED. >> THEY USE A COMPANY CALLED EVENT CONNECT WHICH IS A THIRD PARTY. HOWEVER HE CAN DO IT ON HIS OWN. WE CAN WORK DIRECTLY WITH THE HOTELS. SET UP HOST HOTELS. SO HE DOESN'T HAVE TO USE THEM IF WE DON'T WANT THEM TO. >> AND THEY GET REBATES? >> I AM NOT SURE ABOUT HIS CONTRACT. I DON'T KNOW HE HAS, MAYBE THE THIRD PARTY COMPANY COLLECTS THAT. IT IS JUST IN SOME OF THESE OTHER MARKETS HE HAS DONE EVENTS. IT IS EASIER TO HAVE, HEY, GO TO THIS WEBSITE. HE IS IN THIS HOME BASE. WE CAN IMMEDIATE WITH HOTELS AND CREATE PARTNERSHIPS. >> THANK YOU. JUST CURIOUS IF THERE WAS ANOTHER METHOD FOR FUNDS. >> THERE IS. >> THERE IS 18 ON A TEAM. 1260 TWIED DIVIDED BY 2, 630 [01:15:02] HOTEL ROOMS. THAT IS NOT INCLUDING TRAVELING AND COLLEGE COACHES. >> OTHER THING IS, SO IS HE PURCHASING THE EQUIPMENT BECAUSE WE DON'T HAVE IT? >> HE DOES. >> MY THOUGHT IS RATHER THAN GIVE HIM THE MONEY TO BUY THE KWIR EQUIPMENT, WE CAN ROLL THAT OVER AND USE THAT AT THE SPORTS COMPLEX. SEEMS IT WOULD BE A BETTER USE OF DOLLARS. I AM NOT SURE IF IT IS DOABLE. WE DON'T HAVE LACROSSE CAGES AND NETTING. YOU WANT TO MAKE SURE THINGS ARE PROTECTED. HE IS NORMALLY FACILITIES GIVE HIM THAT. SO THAT IS WHY HE WAS GOING TO INVEST IN THOSE RENT 'EM. THAT KIND OF STUFF. >> ALSO IN YOUR NUMBERS, WITH THIS BEING A HIGH SCHOOL EVENT, YOU WOULD FIGURE POSSIBLE COLLEGE RECRUITMENT. MAYBE COLLEGES COMING IN AS WELL. >> THERE WILL BE. THERE WILL BE 60-80 COLLEGE COACHES COMING IN. THERE WILL BE HOTELS WITH THAT AS WELL. FOR SURE. >> THE QUESTION WOULD BE WHETHER WE GO WITH THE RECOMMENDATION BASED ON THE MATRIX WE HAVE ALREADY PUT TOGETHER OR WHETHER WE LOOK TO APPROVE FULL AMOUNT AND OFFSET COSTS IN TERMS OF ACTUAL SPONSORSHIP MONEYS UTILIZED EXISTING FIELDS OR FUTURE FUCH FIELDS. WE DON'T GET TOGETHER IN AUGUST TO FOLLOW THAT. WE DON'T KNOW WHAT THE DATES ARE IN AUGUST. OUR NEXT MEETING, ONE TIME OF THE YEAR THREE MONTHS RATHER THAN TWO MONTHS. GRANT AWARDS. >> MY ONLY RECOMMENDATION OR THOUGHT TO PUT IN YOUR MIND IS THIS: SO I THINK WHEN WE HAVE THE 10 FIELD FACILITY. WE NEED TO INVEST IN THE TOP OF THE LINE EQUIPMENT. LAST LONGER. WE WANT TO SHOW IT. KIND OF EQUIPMENT HE IS LOOKING AT FOR THESE TYPE OF TOURNAMENTS, THAT TYPE OF EQUIPMENT IS DECENT AMOUNT OF MONEY, CAGES, 700 BUCKS A CAGE. WHERE HE WAS GOING TO RENT SOME I DON'T WANT TO SAY CHEAPER CAGES. >> I STILL LIKE MIKE'S IDEA. WE ARE NOT GIVING THAT MONEY AWAY. I GET THERE IS A RETURN. MAYBE WE CAN FIND SOMETHING MAYBE PART OF THE MONEY HE WAS INITIALLY INTENDING TO USE TO RENT THOSE EQUIPMENT. WE USE IT TO RENTING. >> HE'LL HAVE NO PROBLEM WITH THAT. GREAT SUGGESTION. HE IS GOING TO GET THE MONEY AND WRITE IT AROUND TO A MANUFACTURER. >> THERE IS A GRANT REQUEST FOR MAY EVENT, TOO. >> CORRECT. >> TWO LACROSSE TOURNAMENT REQUESTS, MAY AND AUGUST. AND THE MAY, DO YOU WANT TO TALK ABOUT -- SINCE WE ARE TALKING ABOUT EQUIPMENT, MAYBE WE SHOULD TALK ABOUT BOTH. >> SO THE MAY 28TH-29TH GRANT REQUEST GIRLS LACROSSE SHOW CASE. ORIGINAL ASK $12,000. POINTS SCORED 130. FALLS IN BRACKET OF 40% RECOMMENDED OF REQUEST AMOUNT. 40% OF 12,000 IS $4,800. >> [INAUDIBLE]. >> GOES BACK TO WHAT KIMBERLY WAS SAYING. I DON'T KNOW IF WE CAN GET EIGHT GOALS, 14 GOALS IN BY THEN. >> RIGHT. >> MAYBE ABLE TO WORK A DEAL. >> YEAH. [01:20:04] >> RENT TO OWN. >> I THINK THE QUESTION FOR ME AT LEAST IS ARE WE ABLE TO KIND OF LIKE TABLE AND DO LIKE AN E-MAIL, NO? OKAY. HAS TO BE APPROVED TODAY. >> YEAH, BECAUSE OF SUNSHINE, THERE IS, WE CAN'T BE PASSING E-MAILS. DOESN'T PASS BOARD OF COUNTY COMMISSIONER'S UNTIL AUGUST 23RD. >> WHAT IS THE IMPACT IF WE APPROVE 4,000 FOR IMMEDIATE ONE? BUT THEN YOU KNOW, UM BUT THEN PURCHASE EQUIPMENT FOR AUGUST ONE. MAYBE LITTLE TOO LATE TO MAKE ANY TYPE OF PURCHASES. AT LEAST WE CUTS OUR LOSSES NOT USING, YOU KNOW WHAT I AM SAYING? TWO LACROSSE EQUIPMENT, WE ONLY LOSE ON ONE. >> THAT WAS THE ONE WITH THE 600, RIGHT? >> THAT IS THE COLLEGE COACHES. COLLEGE SHOW CASES COMING IN. AND I DON'T KNOW. >> THE ONE ON THE MEMORIAL DAY IS THE SAME. >> THEY ARE BOTH. ONE ON MEMORIAL DAY ARE THE HIGHEST LEVEL OF, THEY BRING THEM IN, THEY DO SKILLS. IT IS LIKE A TRUE COMBINE. THEN THEY PLAY GAMES AND ALL THAT. I COULD BE ON A TEAM WITH SOMEBODY FROM LAKELAND, SOMEBODY FROM ATLANTA, GEORGIA. COLLEGES WILL COME IN AND WATCH THEM AS WELL. ONES COMING IN MAY ARE THE BEST OF THE BEST. >> SENIOR -- EXACT SAME THING. THEY'LL PLAY MORE THAN ONE GAME. MY ONLY FEAR IN THE IS IF HE IS HAVING TO SPEND 2,000-4,000 ON EQUIPMENT. I DON'T KNOW WHAT THAT COST IS. I DON'T WANT HIM TO LOSE MONEY COMING TO HIS FIRST EXPERIENCE. I THINK IT IS A SIX TO EIGHT WEEK GETTING CAGES IN AND ALL THAT, AND THE NETTING IS MY UNDERSTANDING OF THAT. >> I GUESS I WAS THINKING PROCESS OF FUNDING THAT. LISTENING TO EVERYTHING AND MISS HILL BROUGHT UP THE REBATES. I WOULD BE ALL FOR GIVING DOLLARS, BUT IF THEY ARE GETTING IT ALSO FROM REBATES, I WOULD WANT TO KNOW THAT OR HAVE A CAVEAT IN THERE. ALSO LEAN TOWARDS GOING WITH THE RECOMMENDATION AND BUY EQUIPMENT ON THE SIDE OF IT. THAT GETS YOU TO WHERE THEY WOULD WANT TO BE. >> MEMORIAL DAY ISN'T A GREAT WEEKEND AS FAR AS HAVING AVAILABLE HOTEL ROOMS. >> I WAS REFERRING TO MONTH OF AUGUST IN GENERAL. >> SECOND ONE IS SCHEDULED FROM MAY 28TH AND 29TH. >> I MIGHT SAY, MAYBE CONSIDER FULLY FUNDING FIRST ONE AND FUND THE SECOND ONE WITH EQUAL AMOUNT OF CONTRIBUTION AS NOT REALLY A GOOD WILL EFFORT WITH THEM. YES, WE WANT TO SUPPORT YOUR EVENT. JUST BECAUSE YOU ASK FOR 25,000 VERSES 10,000. IT IS TWICE THE AMOUNT OF PEOPLE PARTHING. YOU CAN'T EVEN ASCERTAIN RESULTS FROM FIRST TOURNAMENT ROOM NIGHT WISE. BUT YOU ALREADY COMMITTED FOR AUGUST FUNDING. MAYBE MAY DOESN'T TURN OUT TO BE ALL THAT EITHER. YOU ARE GETTING AHEAD OF YOURSELF WITH SUCH A LARGE ASK IN MY OPINION. [01:25:04] I THAT I HAVE FEEL LIKE THEY SHOULD BE SUPPORTED. >> IT IS A QUESTION HOW MANY HOTEL ROOMS AND WHAT THE RETURN IS GOING TO BE ON. IF YOU HAVE 600 PEOPLE COMING IN, YOU HAVE A HOTEL, IT IS 300 IF THERE IS TWO IN A ROOM. PARENTS, SIBLINGS, COLLEGE COACHES, WHERE DOES THAT PUT US IN TERMS OF DOLLAR AMOUNT? THAT HELPS. IT IS HELP PAYING FOR ITSELF. AGAIN I GO BACK TO WHAT SUSAN SAID ABOUT BEING HIGH SCHOOL GRADUATION WEEKEND. DO WE HAVE 600 HOTEL ROOMS IN CLAY COUNTY WE ARE GOING TO BE ABLE TO RENT? >> THEY ARE FULL. >> WE DON'T HAVE PROBLEM WITH 28TH AND 29TH? >> MEMORIAL DAY IS USUALLY A W. IF IT IS NOT ALREADY SOLD OUT FOR GRADUATION. >> WHEN HE MADE THE CALL, OKAY. [LAUGHTER]. >> STAFF RECOMMENDATION FOR FUNDING, ALSO USE DELTA TO FUND EQUIPMENTS. >> AND UNFORTUNATELY, WE DON'T HAVE A LOT OF TIME TO BE SABLE TO OPERATE WITH THAT. MAYBE IF WE FUND UP TO THE REQUESTED AMOUNT AND WORK WITH HIM TO MAKE A DETERMINATION AS TO IF HE IS BUYING, I DON'T KNOW IF YOU CAN RENT THAT STUFF, MAYBE WORKING TO OFFSET THE COST AND TAKE THOSE, THAT EQUIPMENT OFF HIS HANDS AND BE ABLE TO UTILIZE IT IN AUGUST, TOO, IT CAN HELP US WITH THAT. >> WE CAN WORK WITH HIM TO SAVE AS MUCH OF THAT. HE HAS NEVER HAD TO RENT THIS KIND OF STUFF. HE IS TRYING TO GUARD HIMSELF ON THAT. WE CAN ACTUALLY GET S HIS ACTUAL RECEIPTS OR QUOTES TO SAY OKAY, IF IT IS NOT, IF YOU ONLY NEED 18 OF THE 25 THAT IS WHAT YOU ARE GOING TO GET. WE CAN BE VERY TRANSPARENT AND WORK WITH KIMBERLY AND CONNOR ON THAT AS WELL. >> DOES THAT WORK FOR YOU GUYS OR NO? >> UH HUH. >> OKAY. SO WE HAVE THE TWO IN TERMS OF LACROSSE, ONE BEING FOR 28TH AND 29TH WHICH IS THE COLLEGE SHOW CASE FOR 600. THOSE HOTEL ROOMS AVAILABLE. THE ONE FOR AUGUST TO BE DETERMINED. MORE LIKE 1200 BASED ON WHAT WE HAVE HEARD IN TERMS OF THOSE NUMBERS THAT IS SAID TO BE DETERMINED UM, BUT BOTH SEEM TO BE DECENT WEEKENDS FOR PEOPLE TO BE ABLE TO STAY IN HOTEL ROOMS. MY BIGGEST FEAR WE GET TO A POINT, OUR HOTELS ARE FILLED AND STAYING IN DUVALL COUNTY. THAT DOESN'T HELP US. >> I THINK THE AUGUST ONE IS GOING TO BE AFTER SCHOOLS ALREADY GO BACK IN. IT IS GOING TO BE MID TO THIRD WEEK OF AUGUST BEFORE FOOTBALL KICKS IN ALL THAT KIND OF STUFF. >> OKAY. UM. MY RECOMMENDATION WOULD BE AT LEAST THE WAY I SEE IT, FIRST ONE TO GO WITH THE FULL ASK WITH THE CAVEAT THAT WE LOOK TO RECOOP MONEYS RATHER THAN TO PURCHASE EQUIPMENT UP TO A CERTAIN LEVEL TO UTILIZE THE EQUIPMENT IN THE FUTURE DEPENDING ON WHAT THAT IS. OBVIOUSLY WE HAVE TO FIND OUT MORE. REALIZING THAT WE'LL OFFSET THOSE COSTS WITH THE 5% BED TAX SPENT ON HOTEL ROOMS PEOPLE ARE GOING TO BE UTILIZING. TRACKING THAT WILL BE VERY IMPORTANT. THEN QUESTION CAN TAKE THE AUGUST ONE AFTER WE DEAL WITH THE FIRST ONE. THOUGHTS? >> ONE FOR 28TH AND 29TH, HE IS STILL NEEDING EQUIPMENT. >> UH HUH. >> ONCE WE GET THE NUMBERS, WE WOULD KNOW MORE FOR THE AUGUST [01:30:06] AND IF THAT IS SOMETHING THAT GETS PURR CHASED, IS THAT SOMETHING THAT CAN BE MULTIPURCHASED? >> DEPENDING ON WHAT IT IS, WE'LL NEED TO FIND A PLACE TO STORE THAT IN BETWEEN TIMES. >> WHICH IS A GREAT QUESTION. WE CAN WORK WITH THE SCHOOL BOARD FOR STORAGE SOLUTIONS. WE HAVE A LITTLE BIT OF STORAGE AT PLANTATION WE CAN TAKE A LOOK AT. IT WILL JUST DEPEND ON WHAT WE NEED. TO STORE. >> MAYBE WE NEED TO GET JUSTIN TO TALK ABOUT HOW BIG THAT BATHROOM FACILITY IS GOING TO BE. [LAUGHTER]. >> IDEALLY LONG-TERM WE ARE GOING TO NEED 22-24 CAGES. WITH THE BIG TOURNAMENT, WE ARE GOING TO NEED SEVEN FIELDS, 16 CAGES, WE COULD GOING BACK TO IF WE JUST DO IT FOR THIS, THEN WE COULD GO ON AND GET PRICING TO HAVE IT READY FOR THE NEW FACILITY, WE ARE GOING TO HAVE, I THINK WE ARE GOING TO HAVE ONE TO TWO MORE LACROSSE EVENTS BEFORE THE END OF THE YEAR. MAY NOT BE A BAD IDEA TO PURCHASE THEM. HAVE THEM READY. >> NOT THE MENTION THIS TOURNAMENT ORGANIZER LOOKING AT 23 DATES AS WELL. >> RIGHT. >> OH YEAH, NO QUESTION. NO SENSE ON PAYING HIM TO GO PURCHASE IT OR WHATEVER WHEN WE ARE GOING TO NEED IT. IT OFFSETS SOME OF THAT COST. >> WOULD IT BE POSSIBLE TO DO A MOTION THAT IS, THAT HAS SOME CONTINGENCIES IN IT SO THAT JUST BECAUSE OF SUPPLY CHAIN IF IT HAS TO BE RENTED IT IS REIMBURSED? UM, BUT IF WE ARE ABLE TO PURCHASE THAN WE CAN DO THAT? IS THAT DOABLE? >> YOU CAN STRUCTURE YOUR MOTION HOWEVER YOU LIKE IT IS DOABLE. IT IS WHAT THE COMMITTEE WOULD LIKE. YEAH. >> YEAH. THAT IS WHAT MY RECOMMENDATION FULL 12,000 SINCE WE DON'T HAVE A LOT OF TIME. TO DETERMINE WHAT HE IS PURCHASING AND TAKE IT OUT OF THE 12,000. THEN BE ABLE TO UTILIZE EQUIPMENT TO OFFSET COST IN AUGUST OR ANY ADDITIONAL TOURNAMENT THAT MAY COME UP. IT IS ONE OF THE THINGS YOU DON'T THINK ABOUT BUILDING A SPORTS FIELD. YOU THINK ALL THE FIELDS -- >> DOES THAT EQUIPMENT BECOME CLAY COUNTY EQUIPMENT? >> YEAH. THAT IS THE WHOLE IDEA TO UTILIZE IT SO THAT WE ARE NOT SPENDING IT JUST TO GIVE TO HIM TO DO THE SAME THING WE COULD DO AND THEN MAKE INVESTMENT IN THE FUTURE WITH THE EQUIPMENT IF WE ARE HOSTING A LOT OF THESE TOURNAMENTS. AGREED. >> SO IF SOMEBODY THINKS THAT IS THE WAY TO GO, IF WE COULD HAVE A MOTION, TAKE THE MOTION. >> I'LL MAKE THE MOTION, COULD YOU REPEAT WHAT YOU SAID? I MAKE THE MOTION THAT WE AWARD THE ORGANIZER THE ORIGINAL ASK $12,000 WITH THE CONTINGENT THAT IF HE HAS TO PURCHASE THE EQUIPMENT, WE CAN USE IT FOR THE SECOND EVENT. ALSO IF THE SECOND OPTION, IF HE HAS TO RENT THE EQUIPMENT, THEN THE 12,000 GOES TO THE RENTAL. DID I DO IT RIGHT? >> PRETTY CLOSE. I THINK. >> CLOSE ENOUGH? >> YOU COMPLICATED IT GOING INTO THE RENTAL. >> WE ARE GOING TO AWARD $12,000 ORIGINAL ASK FOR THE SOCCER [01:35:01] TOURNAMENT WE WILL WORK WITH THE PROMOTER TO MAKE DETERMINATION WHETHER HE IS PURCHASING THE EQUIPMENT INSTEAD WE WILL TAKE IT OFF THE $12,000 SO THAT WE END UNWITH OWNERSHIP OF THE >> I AM GOING TO REDO. ALL RIGHT. I MAKE THE MOTION WE AWARD ORIGINAL ASK OF $12,000. WITH CONTINGENT THAT THE PURCHASE OF THE EQUIPMENT WILL GO TOWARDS THAT THE PURCHASE BECOMES CLAY COUNTY PROPERTY. >> I'LL SECOND THAT. >> OKAY. >> ALL RIGHT. SO WE UNDERSTAND THE PREMISE THERE, IF DEPENDING ON WHAT HE DOES WITH IT. IF HE DOESN'T BUY EQUIPMENT, HE LEASES, WE WILL NOT OBVIOUSLY WANT TO DO THAT ASPECT. >> ALL PREVIOUS TERMS, CLAY COUNTY COUNTY HOTELS, NO REBATES OR ANYTHING ADDITIONAL. >> STAY TO PLAY. >> PERFECT. >> STAY TO PLAY. OKAY. WE HAVE A MOTION AND SECOND, DISCUSSION OR COMMENTS? ALL IN FAVOR STATE AYE? AYE. OPPOSED? MOTION CARRIES 6-0. LET'S MOVE TO SOCCER IN AUGUST. OR LACROSSE IN AUGUST. I WAS JUST THINKING HOW HOT IT IS GOING TO BE IN AUGUST WITH A HARD BALL AND A STICK. >> THEY ARE ALL GRASS. WE DON'T HAVE ARTIFICIAL TTURF N CLAY COUNTY. >> I HAVE A QUESTION. ASK 25,000 VERSES ORIGINAL 12. WHAT IS DIFFERENT THAN THE SECOND WHY INCREASE? >> IT IS JUST MORE EQUIPMENT. 70 TEAMS VERSES 600 GIRLS. MORE STUFF HE HAS TO GET. >> REMAINING EQUIPMENT FROM FIRST EVENT. >> I THINK FOR AUGUST ONE, WE COULD SAY OKAY. WE HAVE TIME. IF WE DECIDE WE WANT TO GET PRICING ON THE GOALS. WE CAN BUY THEM. THEY BECOME CLAY COUNTY ASSET TO WHERE WE HAVE WE CAN DOWN THE LINE. THAT COMES OFF WHAT HE GETS. HE WAS GOING TO HAVE TO RENT MORE STUFF. ALL BASED UPON A RENTAL THING. COULD PUT A CAVEAT IN THERE TO SAY WE'LL START PRICING THAT OUT AND GETTING PRICING FOR KIMBERLY AND SHIFT ALL THAT. BASED UPON IF WE CAN GET THOSE IN TIME. I THINK WE CAN. MAY, THIRD WEEK OF AUGUST, WE SHOULD BE ABLE TO GET GOALS AND NET INNING TIME. SO WHATEVER THOSE COSTS ARE REDUCED OFF OF HIS GRANT. NOT THAT I AM SAYING A MOTION. THAT IS A CONCEPT. >> MAY I MOTION TO DO THE STAFF RECOMMENDED AMOUNT DELTA, 15K DELTA TO BUYING NEW EQUIPMENT? >> WE COULD DO THAT. >> SECOND. >> MOTION AND SECOND. NOW DO WE HAVE AN IDEA DISCUSSION. ANYBODY HAVE THOUGHTS? DO WE HAVE AN IDEA BOTTOM LINE IS IN MATERIALS OF TOURNAMENT? DOES HE CHARGE ENTRY FEE AS WELL? >> HE CHARGES A TEAM ENTRY FEE. BECAUSE IT IS A COLLEGE SHOW CASE, IT IS NOT LIKE THESE YOUTH EVENTS. IT IS A VERY MODEST AMOUNT JUST BECAUSE HE IS GETTING COLLEGE COACHES AND ALL THAT. THIS IS THE SAME GUY THAT WILL BE BOOKING 10-12 DATES ON THE NEW FACILITY. SOME OF THOSE WILL BE TURN AND BURN. THESE COLLEGE ONES ARE NOT. >> I GOT YA. WHAT WAS THE AMOUNT WE RECOMMENDED 10? >> YES, SIR. >> OKAY. >> SO IT IS THE $10,000 GRANT AMOUNT DELTA OF 15,000 TO GO TO [01:40:05] EQUIPMENT CORRECT? >> CORRECT. ANY OTHER DISCUSSION ALL IN FAVOR AYE? >> AYE. ALL RIGHT. LET'S GET TO BBELLA KNOW TA. >> THIS IS AN EVENT BELLA NOTTE. >> RECEIVES RECOMMENDATION OF ALL 3500. >> WE HAVE A COUPLE OF THE ORGANIZERS HERE. YOU WANT TO COME UP? >> HI, I AM PHYLLIS, PRESIDENT OF THE ART GILLED. >> I AM LINDA HAWKINS AND COMMUNICATIONS DIRECTOR. >> OUR EVENT IS INAUGURAL. TOWN OF ORANGE PARK HAS A GOAL TO INCREASE ARTS AND CULTURE. LAST MEETING THEY SAID THEY WANT FOUR ADDITIONAL ADULT-THEMED EVENTS. THE COUNTY LOOKING AT INCREASING ARTS AND CULTURE AND HERE TO ANSWER THESE REQUESTS. ALSO MATCHES OUR MISSION WHICH IS ARTS AND EDUCATION ENHANCEMENT FOR OUR COMMUNITY. THIS EVENT WILL HAVE ART SALES, ART DEMONSTRATIONS, MUSIC, SILENT AUCTION, WINE TASTING, PHOTOS, CASH BAR, AND INCREDIBLE ITALIAN FOOD AND DRINKS CATERED BY ANTHONIES IN ORANGE PARK. >> WHERE IS THIS BEING HELD? >> AZALEA HONOR MAN TO 12 KINSLEY AVENUE ON THE RIVER. BEAUTIFUL VENUE. RIVER BANKS OF ST. JOHNS. >> I DID SEE ITEM TOWN COUNCIL LOOKING TO ADD ENTERTAINMENT FOR US ADULTS THAT CAN HAVE WINE AND DON'T HAVE TO WORRY ABOUT RUNNING AROUND WITH A LACROSSE STICK IN OUR HANDS. >> I HAVE A QUESTION, YOU ESTIMATED OUT OF TOWN ATTENDEES, ARTISTS? ARE THESE, I AM STILL IN SPORTS, THINKING SPECTATORS. THEY ARE NOT. WHO DO YOU EXPECT THE 100 TO BE? >> WE ARE TARGETING 300 GUESTS. WE ALREADY HAVE 100 MEMBERS THEY ARE FROM PUTNAM, DUVALL, BAKER COUNTY, CLAY COUNTY, ST. JOHN'S COUNTY. WE ALREADY HAVE THAT POPULATION AND ATTRACTING. THEN THEIR FRIENDS, RELATIVES. ALSO MARKET ING AND THAT IS LINDA'S AREA. WE ALSO HAVE SOME OF OUR OWN MONEY WE ARE MARKETING AS WELL. >> WE ARE GOING TO BE HOPEFULLY ADVERTISING? GLEN COUNTY AND ST. MARYS. DAYTONA, ORMAN BEACH SO WE CAN GET PEOPLE UP HERE. WE GO TO THEIR FESTIVALS AND THEIR ART EVENTS. WE WOULD LIKE TO BRING THEM HERE. >> WHAT IS YOUR GOAL? >> THREE HUNDRED. >> AT LEAST. WE DO HAVE TICKET SALES ON EVENTBRITE. THAT GOES OUT TO A LARGE POPULATION. WE COULD END UP HAVING MORE THAN 300. >> ANY OTHER QUESTIONS FOR, YOU SAID WE QUALIFIED AT 3500? >> THE FULL ASK, YES, SIR. >> YOU GUYS ALREADY HAVE 2500 AND ADDITIONAL 3500. YOU ARE INCREASING WHAT YOU ARE ALREADY SPENDING? [01:45:01] >> CORRECT. >> ANY OTHER QUESTIONS? IF NO QUESTIONS CAN WE GET A MOTION? >> MOTION TO APPROVE WITH STAFF RECOMMENDATION, 3500. >> OKAY. SECOND. >> SECOND. >> WE HAVE A SECOND, ANY OTHER DISCUSSION? ALL IN FAVOR STATE AYE? AYE. >> OPPOSED? MOTION CARRIES 6-0. THANK YOU, LADIES. >> WE HOPE YOU ALL WILL MARK YOUR CALENDARS SEPTEMBER 15 AND SEE YOU AT BELLA NOTTE. >> THANK YOU. THANK YOU FOR BEING HERE. LAST ONE CONNOR, ROCK THE BOX. >> LAST BUT NOT LEAST IS ROCK THE BOX TOO THIS SCORED 195 POINTS THEIR ORIGINAL ASK $3,000. ALLOCATION RECOMMENDED WAS $3,000. THAT IS ON THE WORK SHEET AS WELL. >> WHAT WAS THE LAST ONE? THEY DID HAVE 100 ROOM NIGHTS HISTORICALLY? >> YES. I BELIEVE SO. >> YEAH. THEY HAD 100 FROM THE LAST TIME AROUND. >> THIS EVENT LAST YEAR SET TO BE AT THE ORANGE PARK MALL AMPHITHEATER. CONSTRUCTION HASN'T HAPPENED. THIS YEAR ROCK BOX 2 AT THRASHER HORN. >> MORE OF A COUNTRY MUSIC THRUST AS OPPOSED TO LEADING WITH SASALIVA LAST TIME. FOR THOSE OF US NOT FULLY INFORMED, THAT WAS A BAND. [LAUGHTER]. THEY DIDN'T LEAVE WITH SALIVA. GOOD EVENT. LAST YEAR THEY GAVE OUT TICKETS TO MILITARY MEMBERS, FIRST RESPONDERS, TEACHERS, FRONTLINE LINEMAN AND ALL THE FOLKS THAT CONTRIBUTEED TO THROUGHOUT THE COURSE OF THE PANDEMIC. QUITE AN EVENT. SAW IT IN VIDEO. DIDN'T SEE IT IN PERSON. THIS YEAR LOW CASH AND BRETT MYERS AND ANOTHER COUNTRY BAND. BRETT IS MORE COUNTRY ROCK. IF YOU SIT CLOSE ENOUGH TO BRETT, HE'LL HAND YOU A BEER. THAT ALONE IS WORTH THE PRICE OF ADMISSION WHICH IS FREE FOR A LOT OF THESE FOLKS. ANY OTHER QUESTIONS YOU MIGHT HAVE THAT WE MIGHT BE ABLE TO ANSWER? IF NOT, I'LL TAKE A MOTION. >> I GUESS -- >> A MOTION -- >> MOTION TO APPROVE THE WHOLE AMOUNT 35, RIGHT? >> 3,000. >> SECOND. >> ANY OTHER DISCUSSION? ALL IN FAVOR STATE AYE? >> AYE. >> OPPOSED? >> MOTION CARRIED 6-0. KIMBERLY, WHAT ELSE DO WE HAVE A VOTE? LADIES ARE BACKING UP? >> I KNOW. THE GRANT. WE CAN FIGURE OUT WHAT TO DISCUSS THERE. >> MY ONLY THOUGHT IS, I KNOW YOU WANT TO IMPLEMENT THESE FOR THIS YEAR. MAYBE MIGHT BE BEST FOR US TO CONSIDER CURRENT YEAR, THEN BE ABLE TO TALK ABOUT THIS IN AUGUST MOVING FORWARD. I DON'T THINK WE'LL HAVE ENOUGH TIME TO SIT HERE AND DISCUSS AND BE ABLE TO VOTE. THEY ARE LEAVING. >> RIGHT. AND JUNE 1 IS WHEN WE HAVE OUR WORKSHOP TO GO OVER THE GUIDELINES. ARE YOU SAYING YOU WANT TO KEEP EVERYTHING THE SAME UNTIL THE AUGUST MEETING? THEN ANYTHING AFTER -- BECAUSE [01:50:07] THE DEADLINE, AUGUST ONE. I HAVE IT. >> WE ASSIGNED THE GRANTS AT THAT POINT. APPROVE GRANTS FOR THAT HAVE BEEN IN AS OF JUNE 1ST. >> RIGHT. >> ANYTHING AFTER THAT, THEN THEY WOULD BE LOOKING AT NEW GUIDELINES. >> WE CAN DO THAT. WE'LL FIGURE A WAY TO DO THAT. >> OR HOLD THESE UNTIL WE GET THROUGH UNTIL OCTOBER. COULD ALWAYS APPROVE THEM LATER. >> BUT THE GRANTS FOR NEXT FISCAL YEAR COME IN, IN JULY. WE'LL FIGURE A WAY TO DO IT. WE'LL WORK WITH THE CLERK'S OFFICE TO ASTERISK WHICH VERSION OF THE GUYLINES EACH APPLICATION. >> MOST SHOULD BE IN FOR AUGUST. >> RIGHT. IF WE CHANGE IT. THEY'LL STILL BE IN THE REPORT AND HAVE TO ABIDE BY THE DIFFERENT GUIDELINES. IT IS DOABLE. I GOT IT. >> TWO DIFFERENT SPREAD SHEETS. >> ABSOLUTELY. EASY, WE GOT IT. >> NOT CONVINCING. >> WE GOT IT. DOES THAT WORK FOR EVERYBODY? WE HAVE A CERTAIN CRITERIA WE SET FORTH IN TERMS OF GUIDELINES FOR GRANTS. WHAT KIMBERLY IS SUGGESTING MAKING CHANGES FOR GRANTS IN THE WAY WE UTILIZE THEM. MY THOUGHT PROCESS IS THAT RATHER SIT AND GO THROUGH THIS. WE WON'T HAVE A QUORUM TO VOTE. IF WE DELAY, USE CURRENT GUIDELINES TO GIVE OUT THE GRANTS FOR THIS COMING FISCAL YEAR, THEN WE CAN ADOPT GUIDELINES AT SOME POINT IN THE FUTURE WHATEVER THAT MAYBE. >> THAT WORKS. WE'LL TABLE THAT. >> WE'LL KEEP EVERYTHING AS IS UNTIL AUGUST MEETING. THEN WE'LL DISCUSS IT THEN. >> THANK YOU, GUYS. >> THANK YOU, LADIES. DOUBLE HIT IN MATERIALS OF CONFLICTING EVENTS. WE CAN'T VOTE. WE CAN CERTAINLY REVIEW SOME [7.  Visitor Center- Project Update] THINGS. IF WE WANT TO GO BACK TO NO. 7. >> SO THERE IS GOOD NEWS. WE HAVE THE TV'S FOR THE MUNICIPALITIES. MOUNTS. WE ARE HOPEFUL NEXT MONTH WE WILL BE ABLE TO RESOLVE THAT AND IT TEAM AND FACILITIES TEAMS WILL WORK TOGETHER TO INSTALL THOSE. DEFINITELY WE WILL SHOW YOU PICTURES AUGUST MEETING. >> HAVE THEY NOT SETTLED ON A MOUNT? >> MOUNTS HAVE BEEN ORDERED AND WORKING ON THAT. >> ENOUGH SAID ABOUT THE SUPPLY [8.  Upcoming Events Update] CHAIN. OKAY. AND CONNOR HAS UPCOMING EVENTS YOU WANT TO TELL US ABOUT. >> UPCOMING EVENTS UNDER ITEM NO. 8 JUST A BRIEF SYNOPSIS OF THE ONES I SAW THAT PEAKED MY INTEREST AS ALWAYS, OAKS EXPLORECLAY.COM. RIVER FEST, MAY 30TH. I POINT TO EXPLORE CLAY'S EVENT CALENDAR TO FIND CURRENT DATES OF EVENTS. >> WE HAVE A COUPLE OF FOOD TRUCK EVENTS FRIDAY GREEN COVE FOOD TRUCK EVENT. THEY WILL HAVE 18 FOOD TRUCKS. COLLEGE DRIVE HAS A FOOD TRUCK END OF MAY, MAY 27TH. ST. ST. JOHN'S RIVER COLLEGE PARKING LOT. ANY QUESTIONS FOR CONNOR AT THIS POINT? >> WE HAVE A FOOD TRUCK FRIDAY [01:55:02] TOO IN KEYSTONE. THIRD FRIDAY. >> THIRD FRIDAY. ALL RIGHT. THANK YOU, DEBBIE. NO. 9 WE'LL SKIP. YOU CAN READ YOUR MINUTES, VOTE NEXT TIME AROUND. [10.  Grants Update- Tourism Projects] GRANT UPDATE. WE HAVE MEGAN MOSLEY. >> GOOD EVENING, I AM MEGAN MOSLEY WITH THE GRANTS DIVISION. KIMBERLY ASKED ME TO BRIEF TWO ITEMS. FIRST PUBLIC ART PROJECTS. TOURISM HAS AN INTEREST IN EXPLORING COMMUNITY MURALS. SHE ASKED IF THERE WERE FUNDING OPPORTUNITIES GOOD NEWS THERE ARE. NATIONAL ENDOWMENT FOR ARTS APPLICATION. TD BANK COMMUNITY FOUNDATION. SO AS THAT PROJECT PROGRESSES WE'LL STAY IN TOUCH WITH KIMBERLY FOR FUTURE FUNDING OPPORTUNITIES. >> ARE THOSE ROLLING DEADLINES FOR APPLYING OR HARD DEADLINE? >> THEY ARE USUALLY ANNUAL DEADLINES. PERIOD ONE A YEAR. WE CAN COORDINATE THAT AND PLAN AC ACCORDINGLY, YEAH. >> OKAY. >> SECOND ITEM WITH REGARD TO SPORTS FOUNDATION GRANT AWARDS. USA CYCLING EVENT AND ANOTHER FOR NIGH TROE RALLY CROSS EVENT. ANTICIPATED ROI NUMBERS AND AFTER THE EVENT SUBMIT ACTUALS. THEY HAVE A FORMULA AND DETERMINES ACTUAL AWARD AMOUNT. SO IN THE EXAMPLE OF USA CYCLING EVENT. ELIGIBLE TO RECEIVE UP TO $10,000. BASED ON DATA WE PROVIDED $5,792.13 WITH NIGH TROE RALLY CROSS $24,846 AND RECEIVED $1,246.66. THERE IS A GAP BETWEEN ACTUALS AND WHAT WE WERE ELIGIBLE FOR. WE HAVE MET WITH KIMBERLY. TALKED ABOUT WITH FLORIDA SPORTS FOUNDATION. I KNOW KIMBERLY TALKED ABOUT TO AIRSTREAM AS WELL. I BELIEVE THE CHANGES IN THE GRANT GUIDELINES ARE GOING TO INCORPORATE METRICS THE SPORTS FOUNDATION IS LOOKING FOR. THERE WERE LESSONS LEARNED. WE ARE TRYING TO ADJUST AND PREPARE FOR FUTURE APPLICATIONS. HAPPY TO ANSWER QUESTIONS. >> CAN YOU GIVE US AN EXAMPLE WHERE WE FELL SHSHORT? OPPOSED TO WHAT WE SENT? >> SURE. WHEN WE APPLIED FOR GRANT WE INCLUDED SPECTATOR ATTENDANCE AND ROOM NIGHT INFORMATION. WE HAD NO WAY TO EFFECTIVELY TRACKED THAT. WHEN A SPECTATOR COMES TO AN EVENT THEY ARE NOT GOING TO TELL YOU WHAT HOTEL THEY ARE STAYING IN. THAT WAS OUR DOWNFALL. WE HAVE MADE ACCOMMODATIONS IN SPORTS GRANT GUIDELINE UPDATES. WE'LL BE REVIEWING THAT WITH YOU ALL IN AUGUST. >> THAT WASN'T THE PRIMARY? >> IT WAS THE PRIMARY. THE COMPETITORS WERE NOT WHEN WE LOOKED AT THE NIGH TROE RALLY CROSS AS AN EVENT. MAJORITY OF THE PEOPLE IN ATTENDANCE WERE SPECTATORS. WE ACCOUNTED FOR THE COMPETITORS IN SOME OF THE NUMBERS, BUT AT THE END OF THE DAY, IT WAS A SPECTATOR EVENT. ONE OF THE THINGS EVEN JUST AS RECENTLY AS LAST WEEK WITH AIRSTREAM VENTURES, WE CREATED A CHECKLIST MORE, SIMILAR TO WHAT YOU HEARD TODAY, WITH THE LACROSSE EVENTS, IT IS A AN EVENT FOCUSSED ON AN INVITED GROUP OF TEAMS. IT IS NOT A SPECTATOR EVENT. IT IS AN INVITED GROUP OF TEAMS OR INVITED GROUP OF ATHLETES. WITH NIGH TROE AND USA CYCLING [02:00:09] INVITED GROUP OF ATHLETES. YOU HAD TO QUALITY -- QUALIFY TO COMPETE. FOR NIGH TROE IT WAS A SPECTATOR EVENT.TRO IT WAS A SPECTATOR EVENT. WE DIDN'T HAVE THINGS IN PLACE AT THE TIME TO ACCURATELY REQUEST WHAT WE NEEDED TO REQUEST. AND TRACK WHAT WE NEEDED TO TRACK. >> SO WE ARE BETTER EQUIP TO DO THAT WITH SPECTATOR EVENTS? >> WE WILL BE, YES. WITHIN OUR COMMUNICATION AND OUR OWN GRANT PROCESS, MORE ALIGNED WITH FLORIDA SPORTS FOUNDATION. >> OKAY. ANY OTHER QUESTIONS ANYBODY MIGHT HAVE ON THOSE? WE NEED TO MAKE UP GROUND THERE. [11.  Bed Tax Collections Update] >> YES, SIR. >> BED TAX COLLECTIONS? NO. 11, RIGHT? >> SO THE GOOD NEWS IS, BED TAX COLLECTIONS ARE GREAT. >> THANK YOU, MEGAN. BY THE WAY. WE CLOSED OUT THE YEAR LAST YEAR AT 32% OVER THE PREVIOUS YEAR. THIS YEAR, WE ARE TRACKING RIGHT AT 29% YEAR OVER YEAR. OR 28 I GUESS. THERE IS SOME, I DID GET A REVISED UM, MARCH REPORT FROM TAX COLLECTOR'S OFFICE. I HAVEN'T HAD TIME TO SEE WHAT THE CHANGES WERE. SO WE ARE GOING TO SEE. MONTH OEFRP MONTH CHANGE IS LESS BUT, I THINK ON THE OTHER SIDE YOU SEE WHERE WE ARE 29%. IF YOU FLIP YOUR PAGE OVER. WE ARE 29% YEAR OVER YEAR. WE'LL PRINT THAT BETTER NEXT TIME SO YOU SEE ALL OF IT TOGETHER. >> ANYBODY HAVE QUESTIONS? EITHER ABOUT THE FORMAT OR THE ACTUAL NUMBERS? YOU CAN SEE WE HAVE HAD A GREAT START TO FISCAL YEAR, OCTOBER, NOVEMBER, DECEMBER, JANUARY, WE ARE ALL ABOVE YEAR OVER YEAR >> YES. >> RIGHT THROUGH MARCH, ACTUALLY. >> THOSE WEEKENDS ARE VERY, VERY STRONG. WE ARE SEEING A RETURN OV RATE WHICH WE HADN'T SEEN LAST YEAR. >> OCCUPANCY JUMPED UP. >> NOW WE ARE SEEING BOTH STRONGER WHICH IS HELPFUL IN THESE NUMBERS. >> SINCE THIS IS SOMETHING WE REALLY TRACK, I THINK WHEN SOMEBODY BRINGS US AN EVENT MAYBE IT IS ON THE MATRIX YOU U USE. SPORTS FOUNDATION HAS THAT IN TERMS OF HOW MANY PEOPLE WILL COME WITH AN ATHLETE THAT ARE PARTICIPATING IN A PARTICULAR EVENT. WE HAVE 70 TEAMS TIMES 18 PARTICIPANTS PLUS 1.1 AVERAGE ADULTS AN GIVES US THE DOLLAR AMOUNT WE ARE LOOKING TO SEE, OFFSETTING. >> RIGHT. ANY OF THE GRANTS WHETHER IT BE SPORTS OR SPECIAL EVENT OR SIGNATURE EVENTS, IF YOU GET MORE POINTS IF YOU HAVE IT DURING A NEED PERIOD. THAT IS WHY WHEN SUZANNE MENTIONED AUGUST IS A BETTER MOVE. AUGUST IS A NEED PERIOD. THAT IS WHY THAT IS IMPORTANT. WE USE THIS REPORT TO TRACK SOME OF THAT. >> OKAY. >> THAT WILL BE NICE TO SEE AFTER THE EVENT HOW MUCH GETS BROUGHT IN. >> THAT IS ONE OF THE THINGS THAT WE HAVE PREPARED FOR, GRANT GUIDELINES CHANGED. IS SIGNIFICANT ENHANCEMENTS IN POST EVENT REPORTING. SO THAT THERE ACTUALLY IS RETURN ON INVESTMENT WE CAN REPORT TO [02:05:01] YOU. SO DEFINITELY THAT IS IN THE WORKS. S >> I WOULD AGREE WITH COMMISSIONER SELLA, ANY ANOMALIES IN THE PERIODS WHERE WE HAD AN EVENT EVERY YEAR FIVE YEARS AND ALL THE SUDDEN IT DISAPPEARED OR IF A NEW EVENT CAME IN AND HIGHLIGHTED WHERE THOSE EVENTS TOOK PLACE. AGAIN, COVID, THOSE MONTHS, IDENTIFY WHICH MONTHS WERE IMPACTED. >> YES, SIR. >> MY THOUGHT IS EVEN, WE GET A COPY OF THE APPLICATION. MAYBE THERE IS A WAY WE CAN WORK WITH THE SUMMARY PAGE WHICH INDICATED. IT HAS THE INFORMATION. TOUGH TO DIG IT OUT. YOU ARE LOOKING AT ONE OF THE EVENTS ANTICIPATING PROJECTED HOTEL ROOM NIGHTS AN A THOUSAND. >> THAT IS IN OUR PLAN AS WELL. >> EXCELLENT. >> WERE YOU ON THE SUBCOMMITTEE MEETING? >> I CAN READ. [LAUGHTER]. OKAY. ALL RIGHT. SO WE HAVE NO QUESTIONS BED TAX. AND FOR OUR NEW MEMBERS, THEY UNDERSTAND THAT IS OUR BITH. THAT IS WHERE WE TAKE IN OUR REVENUES TO SPEND TO CRY TO CREATE MORE VISITORS. [12.  FY21-22 Budget Review] KEEP THAT HAMSTER WHEEL GOING. BUDGET REVIEW, NO. 12. >> YES, SIR. THIS IS A DIFFERENT FORMAT THAN YOU ARE ACCUSTOMED TO SEEING. THIS IS PROBABLY THE WAY IT LOOKS FROM HERE GOING FORWARD. GIVES YOU A RECAP OF THE BUDGET WHERE WE HAVE SPENT THE BUDGET. WHERE WE ARE AT. I WOULD THINK BURN RATES ARE THE MOST IMPORTANT THINGS FOR YOU TO FOCUS ON. I WILL TELL YOU THERE IS SPECIFICALLY IN THE ADVERTISING, WE ARE NOT SPENDING ALL OF OUR DOLLARS. BUT THAT IS BECAUSE WE HAVEN'T DONE PURCHASE ORDER FOR NEW CONTRACT YEAR FOR ADVERTISING AGENCY. THAT IS A BIG GAP THERE. WE ALWAYS SET ASIDE DOLLARS FOR THE LAST KWOORTER TO USE FOR VISIT FLORIDA CO-OPS WHEN THEY ANNOUNCE THEIR CO-OPS IN JULY. I DON'T WANT YOU TO THINK WE ARE NOT SPENDING MONEY ON ADVERTISING BECAUSE WE ARE. >> I AM THINKING ABOUT THAT, WHEN YOU SAID SPENDING MONEY, I KNOW IT WILL BE EASIER ACTUALLY BECAUSE WE SHOULD BE THROUGH THE GRANT PROCESS, EVERYBODY SHOULD HAVE, MOST EVERYBODY SHOULD HAVE BEEN ABLE TO SEEK THEIR REIMBURSEMENT FOR THEIR MARKETING DOLLARINGS, RIGHT? >> WE ARE CLOSE. >> BY THE TIME WE GET TOGETHER IN AUGUST. MAYBE WE CAN GET CONNOR TO IDENTIFY THAT MONEYS UNSPEND SO WE CAN PUT THOSE IN FOR OUT OF CYCLE GRANTS AGAIN AND ANYTHING FIGURE THAT OUT. AND OUT OF CYCLE GRANTS, OBVIOUSLY THINGS WE TALKED ABOUT TODAY. WE BUDGETED SO MUCH. A LOT OF TIMES EVENT MAYBE CANCELLED OR DON'T SPEND AS MUCH AS WE HAVE ASSIGNED THEM. EXTRA DOLLARS AND HOLD THOSE ASIDE SPECIFICALLY FOR GRANTS. WE HAVE MONEYS TO COVER THAT. THAT IS ALL THAT IS. WE'LL GET THAT REPORT IN AUGUST AS TO WHAT THAT IS. WE HAVE BY PROCESS IDENTIFIED A CERTAIN AMOUNT WE KEEP AND REST GO BACK INTO THE GRANT LINE AND RESERVE, RIGHT? JUST TRYING TO REFRESH THE GRAY MATTER HERE. OKAY. ANY QUESTIONS ON THE BUDGET AS IT STANDS? [13.  FY 21-22 Event Marketing Grant Update] ALL RIGHT. LET'S MOVE ON TO 13 EVENT MARKETING GRANT UPDATE. CONNOR HAS THAT. IN FACT MIGHT EVEN SEE WHAT I JUST ASKED FOR. >> I WAS GOING TO SAY YES. ON THE NOTE OF THE INFORMATION YOU JUST ASKED FOR BASED OB ON 60 DAY NEED FOR REIMBURSEMENT. THE LAST BASKET CAPABILITIES FOR EXAMPLE ISN'T DUE UNTIL DECEMBER 19TH. THE TOTAL NUMBER MIGHT NOT BE [02:10:03] REFLECTED IN THE REPORT. I CONSIDER DO THE ONES THAT HAVE BEEN SUBMITTED. >> FOR EXAMPLE, AS WE LOOK AT IT NOW. VARIANTS COLUMN. THAT IS WHERE THE MONEYS LEFT OVER ARE ENDED UP SHOWING. THEY HAVEN'T SOUGHT REIMBURSEMENT LIKE THE MOOSE HAVEN EVENT HASN'T TAKEN PLACE. >> CORRECT. >> [INAUDIBLE] THE EVENT DATE. TOTALING WE HAVE SUBMITTED THE REIMBURSEMENT. I BELIEVE THIS IS THE MVPA WHICH HAPPENED IN MARCH AND THEY WERE AWARDED FULL $35,000. WE ARE STILL WAITING ON A FEW, SCOTTISH GAMES. FAIR JUST HAPPENED. THEY ARE STILL WITHIN THEIR DUE DATE. >> OKAY. BARRING ANY QUESTIONS? >> THERE AT THE BOTTOM OF YOUR SHEET FUNDS AVAILABLE. OUT OF CYCLE GRANTS. WE HAD MORE THAN ENOUGH TO COVER LACROSSE, BELLA NOTTE, AND ROCK THE BOX. >> YES. >> ALL RIGHT. ANY QUESTIONS FOR CONNOR ON [14.  FY 21-22 Sports Event Grant Update] THAT? >> ALL RIGHT. SPORTS EVENT UPDATE VERY SIMILAR. >> VERY SIMILAR. THE MOTOSURF ROLL CUP JUST HAPPENED. I DON'T HAVE REIMBURSEMENT FOR THAT. I DO BELIEVE ALLEN AND THE MOTOSURF TEAM ARE WORKING. AND GRAPPLER, THAT IS IN TALKS FINDING NEW DATE AND UPCOMING NOVEMBER. I DO BELIEVE. KIMBERLY AND I HAD A QUESTION BLACK CREEK PEDDLING FESTIVAL AND EXPRESSED INTEREST IN COMING BACK. THAT IS MY SPORTS UPDATE. >> OKAY. QUESTIONS FOR CONNOR? NONE? OKAY. [15.  Tourism Strategic Plan - Project Update] DID YOU WANT TO TOURISM STRATEGIC OR WAIT? >> IT IS AN UPDATE FOR YOU ALL. IT IS A STRATEGIC PLAN YOU ARE INVESTING IN. TEAM FROM CSL AND BLACK DOG ADVERTISING COME IN ANY MINUTE NOW, ACTUALLY. THEY ARE GOING TO BE IN CLAY COUNTY THIS WHOLE WEEK. WE ESTABLISHED TWO DIFFERENT ITINERARIES. WE ARE WELL UNDERWAY. >> OKAY. IDENTIFIED 16TH. NO. 17. [17.  FY 22-23 Business Plan and Budget Drafts] BUSINESS PLAN AND BUDGET DRAFTS. >> YES. YOU ALL SHOULD HAVE THE PRESENTATION WE ARE GOING TO GO THROUGH. WHAT THIS IS JUST A SNAP SHOP. THE WAY THE BUDGET PROCESS WORKS, WE ARE GOING TO PRESENT YOU ALL A DRAFT SO YOU HAVE AN IDEA OF WHERE WE ARE HEADED AND WHAT WE ARE PROPOSING TO THE COUNTY MANAGER. AND THERE IS GOING TO BE CHANGES IN THIS BUDGET THAT YOU WON'T SEE UNTIL YOUR MEETING, PROBABLY UNTIL YOUR OCTOBER MEETING. WE WILL PRESENT THE FINAL BUDGET BOARD OF COUNTY COMMISSIONERS WILL APPROVE IN SEPTEMBER 11TH -- IN SEPTEMBER. TO GIVE YOU A BROAD OVERVIEW, IN OUR FISCAL YEAR 22/23, REQUESTING INCREASE IN STAFF WE ARE REQUESTING MARKETING AND PROJECT DEVELOPMENT MANAGER. WE LOOKED AT OTHER COUNTIES. THOSE THAT ARE SIMILAR SIZE HAVE THREE TO FIVE PEOPLE WORKING ON THEIR TEAM. WE ARE DOING AS MUCH IF NOT MORE THAN THEY ARE FROM MARKETING AND EVENT PERSPECTIVE. WE ARE MAKING THAT PROPOSAL. AGAIN LOTS OF APPROVALS THAT HAVE TO GO THROUGH. KNOW THAT IS WHAT OUR REQUEST [02:15:03] IS. WE ARE DECREASING THE AMOUNT ACCOMMODATE FOR THAT SALARY INCREASE. YOU'LL SEE THAT IS REFLECTED AND ALSO IN THE PROFESSIONAL SERVICES LINE. THAT IS SIMPLY DO TO STRATEGIC PLAN EXPENSES BEING COMPLETED THIS FISCAL YEAR. THEY WILL NOT CARRY OVER, WE DON'T EXPECT THEM TO CARRY TO THE NEXT FISCAL YEAR. ALSO DECREASE IN INFRASTRUCTURE LINE AND TRANSFERRING FUNDS TO CIP. FROM A BUSINESS PLAN FOCUS, NEW FOCUS AREAS TO INCREASE ENGAGEMENT FOR NOT ONLY VISITORS BUT LOCALS. WE WANT TO FOCUS ON UTILIZING LOCALS AND VISITORS AS ADDITIONAL MARKETING TOOLS. ANY TIME THERE IS ENGAGEMENT IN ADVERTISING EFFORTS THAT CREATES MORE VISIBILITY TO THE AUDIENCES WE ARE TRYING TO REACH. WE ARE GOING TO DO A FOCUS ON TRAVEL MEDIA. AND WHAT -- TRAVEL WRITERS, SOCIAL INFLUENCERS. ALL OF TTHAT SPACE, WE HAVE DABBLED IN IT, WE HAD A COUPLE OF TRAVEL RIDERS IN AND SEEING THE FRUITS WHAT THAT CAN DO. WE NEED TO MAKE A MORE CONCERTED EFFORT AND CONSISTENT EFFORT TO DO THAT. YOU'LL SEE THAT REFLECTED IN THE BUSINESS PLAN FROM A DESTINATION AND MANAGEMENT PERSPECTIVE, THIS IS KIND OF WHERE DESTINATION MARKETING SHIFTING TO MARKETING AND MANAGEMENT. WHEN WE SAY MANAGEMENT, TALKING ABOUT THE ASSETS THE COUNTY HAS TO MARKET. OR THE DESTINATION HAS TO MARKET. WE ARE FOCUSSING ON EVENT. UTILIZING A MORE COORDINATED EFFORT OF OUR COUNTY RESOURCES, GRANTS AND MARKETING. ONE OF THE THINGS YOU'LL SEE IN AUGUST IS OFFERING ADDITIONAL ASSISTANCE WITH EVENT ORGANIZERS TO HELP THEM WITH THEIR MARKETING. ALSO IN ARTS AND CULTURE. MEGAN REFERENCED IT IN A MURAL PROGRAM. LAST MEETING YOU ALL MADE THE ALLOCATION OF A MURAL PLANNING PROJECT. SO WE COULD HAVE A PLAN FOR A MURAL PROGRAM. WE ARE WORKING ON THAT. WE ALSO HAVE BEEN REACHING OUT TO THE ARTS AND CULTURAL ORGANIZATIONS AND WE WILL BE EXHIBITING THE SUMMER FROM JULY OF 2023 AND THROUGH LIKE JANUARY 2ND OF 2024. THERE WILL BE A CLAY COUNTY ART INTERNATIONAL AIRPORT.VILLE - IT IS ANOTHER WAY, EVEN THOUGH THAT IS LOCAL, ANOTHER WAY FOR US TO BE IN FRONT OF VISITORS. ALSO WANT TO MAKE NEEDED ENHANCEMENTS TO EXPLORE DELAY CLAY.COM AND NEW TOOLS, NEW NAVIGATION AND CREATE EFFICIE EFFICIENCIES WITHIN THE SITE. WHETHER THAT IS RIGHT NOW WE ARE LOOKING AT THAT WHAT TO DO SECTION IS SO CUM BER SOM. WE WANT TO LOOK HOW WE CAN TRIM THAT DOWN AND MAKE IT EASIER FOR THE CONSUMER TO HAVE IT ALREADY FILTERED. WE WANT TO CREATE A VIDEO GALLERY. WE HAVE GREAT VIDEOS AND MAKE THEM MORE ACCESSIBLE FOR THE CONSUMER TO SEE AS WELL AS HOPEFULLY ONCE WE HAVE THIS INST INSTAGRAM CONTRACT WE WILL HAVE USER CONTENT WE CAN SHOW CASE. THIS IS WHERE THE VISITORS ARE COMING FROM AND MOST UP TO DATE INFORMATION. ORLANDO, JACKSONVILLE, GAINESVILLE, SA VA -- SAVANNAH. WE WANT TO CONTINUES TO TRACK THAT AND ENHANCE THOSE TARGETS. AND THAT IS JUST THE QUICK BROAD OVERVIEW OF THE 22/23 BUDGET AND [02:20:05] BUSINESS PLAN. WE FLEW THROUGH THAT BUT WANTED TO GIVE YOU THE 60,000 FOOT LOOK. IT IS A WORK IN PROGRESS AND WILL CONTINUE TO BE UNTIL SEPTEMBER. >> QUESTIONS? >> CAN YOU GIVE ME A THUMBNAIL FOR JOB DESCRIPTION MARKETING MANAGER AS OPPOSED TO PRODUCT DEVELOPMENT MANAGER? >> PRODUCT MANAGER IS BOOTS ON THE GROUND. MARKETING MANAGER IS GOING TO MANAGE SAVINGS PASS AND SOON TO LAUNCH TO HISTORY TOMORROW PASS. AS WELL AS ADVERTISING CAMPAIGN RESEARCH. ALL THE THINGS WE ARE DOING NOW. HAVING SOMEONE DEDICATED TO THOSE TASKS AND EFFORTS INSTEAD OF US BOUNCING BACK AND FORTH TRYING TO FIT IT IN. HAVING THAT DEDICATED ATTENTION TO THOSE DETAILS. WE HAVE THAT MARKETING SIDE FROM THE MARKETING MANAGER. PRODUCT DEVELOPMENT MANAGER FOCUSSED ON MEETING WITH BUSINESSES TO HELP THEM ENGAGE WITH THE MARKETING EFFORTS. I HAD A SMALL BUSINESS OWNER SAID KIM, I CAN'T COME TO YOU. IF YOU COULD COME TO ME, WE COULD GET TONS OF THINGS DONE. SET ASIDE A TIME I HAVE TO PAY ATTENTION TO MY CUSTOMERS. IF YOU ARE THERE YOU ARE GOING TO SEE WHAT IS GOING ON AND BE ABLE TO DO SOME WORK ON YOUR PHONE WHILE I AM ATTENDING TO THIS CUSTOMER. THOSE ARE THE KINDS OF THINGS WE ARE HEARING FROM BUSINESS OWNERS. MORE IMPORTANTLY WE KNOW THEIR STORY. OUR STORIES ARE BECOMING SAIL, WE DON'T HAVE TIME TO GET IN FRONT OF THE BUSINESSES THE UPDATES AND CHANGES TO MENU AND NEW PRODUCTS THEY ARE PROVIDING. WE ARE MUCH MORE REACTIVE UNFORTUNATELY THAN PROACTIVE. THAT IS WHAT THE PRODUCT DEVELOPMENT MANAGER IS GOING TO HELP US BE. >> OKAY. >> THAT IS GOING TO HELP EVEN BOOST THE WEBSITE. >> ANYBODY ELSE HAVE ANYTHING YOU NEED TO CLARIFY TO ASK A ABOUT. >> LET'S GO TO 18? >> LET'S TABLE THAT. [19.  Director's Report and Performance Measurements] >> AND NO. 19, OUR REPORT AND PERFORMANCE MEASURESMENTS. >> I AM GOING TO MAKE THIS QUICK AND SWEET. Y'ALL, WE HAVE BEEN BUSY. >> WE WERE ABLE TO GET OUT AND DO A LOT OF THE OF PRESENPRESENTATIONS TO BUSINESS GROUPS. THAT IS CONTINUING THIS MONTH. WHEN WE ARE OUT DOING THAT, THE EXCITEMENT AND THE ENGAGEMENT INCREASES BECAUSE IT IS A CONSTANT REMINDER WHAT WE ARE HERE TO DO WHICH IS HELP THOSE BUSINESSES GET BUSINESS. THAT IS CONSTANTLY GOING ON. WE ARE CONTINUING TO SEE AN INCREASE. I AM GOING TO TOUCH ON THE VISITOR GUIDE REQUEST. WE ARE SEEING A TON OF THOSE COME IN FROM OUR VISIT FLORIDA ADVERTISING AS WELL AS UM JUST GENERAL WEBSITE REQUESTS. WE HAVE SEEN INCREASE. THOSE ARE CONTINUING TO GROW. UM, THE OTHER BIG THING IS UM, I -- WE ARE STILL WORKING ON THIS LEAD. LAST MONTH ON THE FILM DEVELOPMENT SIDE, WE HAD A MUSIC VIDEO CREW FROM NEW YORK CITY COME IN AND FILM A MUSIC VIDEO AT THE OLD JAIL LAST MONTH. THEN WE ARE TALKING WITH A [02:25:05] NATIONWIDE PROGRAM ABOUT A SITE THEY MAYBE CONSIDERING, SO HOPEFULLY THAT WILL COME TO FRUITION, TOO. >> WE SENT INFORMATION LAST WEEK. DEFINITELY FIT THEIR NEEDS. MATTER OF WHO ELSE FIT THEIR NEEDS, HOW COMPETITIVE WE CAN BE. >> ALL RIGHT. COMPETITIVE, WHAT DO YOU MEAN BY THAT? >> IT IS NOT NECESSARILY PROVIDING GRANTS. YOU KNOW, MAYBE ITS ACCESS. MAYBE IT IS PERMITTING. WE DON'T HAVE A FILM PERMIT HERE. THAT MAKES US A LITTLE MORE ATTRACTIVE TO PEOPLE THAT HAVE TO YOU KNOW, MAY HAVE THE SAME ASSET OR S ASSET AND A LARGER DESTINATION THAT THEY DON'T HAVE TO GO THROUGH -- THAT IS SOMETHING WE'LL LOOK AT IN THE FUTURE AS WE GROW. RIGHT NOW, WE ARE -- >> HAPPY THEY SHOW UP. >> EXACTLY. OUR FILM DEVELOPMENT IS MORE REACTIVE THAN PROACTIVE. >> WE HAVE TO HEAVY UP ON CATERING. NEED MORE CATERS. ANY QUESTIONS FOR KIM ON THE NUMBERS THAT SHE HAS IN HER REPORT? >> I DO WANT TO ADD CONNOR DID AN AMAZING JOB ON THE HISTORIC BINGO CARD WE WORKED DILIGENTLY WITH THE CLERK'S OFFICE AS WELL AS THE SCHOOL BOARD. THIS PROJECT OFFICIALLY LAUNCHES TOMORROW. WE WILL HAVE A FLYER THAT GOES ON THE OTHER SIDE OF THIS BUSINESS CARD HOPEFULLY TOMORROW. DO THE QR CODE. LEADS YOU TO A PASS INFORMATION. YOU CAN LOAD IN YOUR CELL PHONE INFORMATION AND IT WILL GIVE YOU A LINK SO THE HISTORY PASS, BINGO CARD IS ON YOUR PHONE. TELLS THE STORY OF 24 DIFFERENT HISTORIC SITES THROUGHOUT CLAY COUNTY AFTER EVERY 10 SITES VISITED YOU ARE ENTERED TO WIN A PRIZE. WE HAVE GAMEIFIED IT AS WELL. SHOOLS WILL BE PROMOATED MOTING THIS PROGRAM AS A SUMMER ACTIVITY TO LEARN ABOUT CLAY COUNTY. THIS WAS GREAT PRODUCT DEVELOPMENT. GREAT WAY TO TELL THE HISTORY STORY TO VISITORS. SO IT WAS A GREAT COLLABORATIVE EFFORT WITH THE CLERK'S OFFICE AND THE SCHOOL BOARD. CELEBRATING CLAY COUNTY HISTORY MONTH WHICH HAPPENS TO BE MAY. >> I ABSOLUTELY LOVE THIS. THIS IS AWESOME. I THINK THIS WILL BE REALLY -- >> SO BE LOOKING FOR OUR SOCIAL MEDIA POSTS TOMORROW INVITING EVERYONE TO THE WEB PAGE AND EVERYONE CAN HAVE ACCESS TO THE BINGO CARD AND PLAY ALONG. >> PLAY ALONG. >> DO WE GET A DIGITAL DABBER? >> [LAUGHTER]. >> QR CODE. ALL RIGHT. >> THIS IS A BAND WENGO PROGRESS THEY DID THE SAVINGS PASS. THEY HAVE NEVER BEEN ASKED TO DO A BINGO CARD. THEY ADDED THIS TO THEIR WHEEL HOUSE OF THINGS TO OFFER NOW. >> EXCELLENT. ALL RIGHT. ANY QUESTIONS ON THE PERFORMANCE MEASUREMENTS OR BINGO? UP AND DOWN, DIAGONAL? >> FILL IN ALL THE SQUARES. >> ANY OLD BUSINESS? HEARING NONE. WELCOME BOTH OF OUR NEW MEMBERS HERE. BOTH BRIAN AND KEVIN. APPRECIATE YOU BEING ON BOARD AND LOOK FORWARD TO YOUR CONTRIBUTIONS AND THOUGHTS. GET MORE COMFORTABLE WHERE WE HAVE BEEN AND INCORPORATE THOUGHTS INTO WHAT WE DO HERE EVERY COUPLE OF MONTHS. NEXT MEETING WILL BE AUGUST SOMETHING. >> AUGUST 8TH. [02:30:01] >> VERY GOOD. GOOD JOB. THAT IS AN IMPORTANT OUT OF ALL THE MEETINGS MOST IMPORTANT WE DO AWARD GRANTS TO OUR LOCAL COMMUNITY EVENTS AND SIGNATURE EVENTS. THAT ONE IS A REAL GOOD WAY TO FIND OUT LITTLE MORE ABOUT WHO IS DOING WHAT EVENTS AND WHAT KIND OF MONEYS THEY ARE SUPPORTED BY TDC. OTHERWISE SEE YOU IN AUGUST, ANNA THANK YOU, DEPUTIES THANK YOU. WE STILL HAVE TWO, THANK YOU, GUYS APPRECIATE THAT. THANK YOU ATTORNEY * This transcript was compiled from uncorrected Closed Captioning.