Mar 21, 2022 Tourist Development Council

[Call to Order]

[00:00:10]

>> GOOD AFTERNOON THIS IS THE TOURIST DEVELOPMENT COUNCIL FOR MARCH 21ST, 2022. MY NAME IS MIKE SELL LA.

WE DO HAVE A QUORUM. >> RANDY ANDERSON.

BOB OLSON. DEBBIE BEELS KEYSTONE HEIGHT CITIZEN. [INAUDIBLE].

>> ALSO KIMBERLY MORGAN, CONNOR MATTHEWS, COURTNEY GRIM ATTORNEY AND ASSORTED VIPS IN THE AUDIENCE.

WE WILL SAY HI TO STEVE KENNEDY, CITY MANAGER FOR GREEN COVE ARE YOU HERE FOR A SPECIFIC REASON, STEVE [INAUDIBLE] [LAUGHTER] MAYBE YOU CAN SHOW ME HOW THAT WORKS.

DOESN'T SEEM TO WORK. >> [INAUDIBLE].

>> IF WE CAN HELP YELL OUT DURING THE COURSE OF THE MEETING. APPRECIATE.

PUBLIC COMMENTS? START OFF.

SEEING NONE, CLOSE PUBLIC COMMENTS AND FIRST OF OUR ITEMS,

[1.  Future TDC Meetings]

KIMBERLY? CONNOR?

CONNOR HAD A CHART. >> IT WILL BE TROY NAGLE.

>> GOOD MORNING. TODAY WE WANT TO MOVE OUR BOARDS TO BE MORE LAPTOP-BASED SO WE ARE NOT PRODUCING THE BOOKS WE SEE IN FRONT OF YOU. NEXT MEETING INTENT IS TO ISSUE LAPTOPS HOW TO MAKE NOTES SO YOU'LL HAVE THE INFORMATION AS IT IS PRODUCED BY KIMBERLY'S TEAM AND MAKE NOTES DIGITALLY HOPING TO MAKE PROCESS SMOOTH ORE AND STAFF INTENSIVE AND SAVE A FEW TREES. HERE FOR ANY QUESTIONS.

IS THAT A GOOD SYNOPSIS? >> ALL RIGHT.

ANY QUESTIONS FOR TROY? AND ESSENTIALLY EXPOSED TO THE MATERIAL EARLIER. WE HAVE A COUPLE OF OTHER MEMBERS JOINING US. GARY PATEL, REPRESENTATIVE HOTEL INDUSTRY. STEPHEN KELLY GREEN COAST SPRINGS. MR. KENNEDY MARKING THAT DOWN ON

YA. >> ANYBODY HAVE QUESTIONS OR CONCERNS HOW THAT MAY WORK INDIVIDUALLY? WE JUST TALKED ABOUT TO TROY. WE START FROM MAY.

EVERYBODY WILL HAVE THE LAPTOP AND CALL UP AGENDA AND BACK UP MATERIALS AND MAKE NOTES ON THE COMPUTER ITSELF.

WE WILL HOLD A TRAINING SESSION AND HOW IT WILL IMPACT YOU AS

YOU ARE USING YOUR LAPTOP. >> ON THAT NOTE, INDIVIDUAL TRAINING SESSIONS. INDIVIDUAL, SEVEN INDIVIDUAL TRAINING SESSIONS, ONE FOR EACH MEMBER.

>> OKAY. >> ANY OTHER QUESTIONS?

COMMENTS? >> THANK YOU, TROY.

[2.  EVOK Quarterly Report]

EVOK QUARTERLY REPORT ALSO A FASCINATING LOOK HOW MANY PEOPLE WANT TO USE CLAY COUNTY FOR A FISHING DESTINATION.

>> [LAUGHTER] YES. FISHING CONTINUES TO BE A HIGH KEY WOR -- WORD SEARCH. WE HAVE ALLEY BRONSTEEN FROM EVOK. SHE IS OUR ADVERTISING EXECUTIVE. ALLEY, WE ARE GOING TO TURN IT TO YOU TO GIVE OVERVIEW OF ADVERTISING CAMPAIGN AND HOW

THINGS ARE GOING? >> OKAY.

GREAT. >> I HOPE EVERYONE CAN SEE MY SCREEN. FEBRUARY REPORT AND GO THROUGH OUR RESULTS FROM LAST MONTH. IF YOU HAVE QUESTIONS LET ME KNOW.

[00:05:06]

NEW SITE IS GANG BUSTERS. WE HAD INCREASES ACROSS THE BOARD. KEY WORD VOLUME INCREASE.

SEARCH VOLUME INCREASED. 283 NEW BACK LINKS.

30 NEW REFERRING DOMAINS. THAT IS THE NUMBER THAT HAVE ONE LINK POINTING TO OUR WEBSITE. ORGANIC INCREASED 36.5%.

NEW ORGANIC INCREASED 36.2%. THESE ARE PEOPLE THAT HAVE NEVER BEEN TO THE WEBSITE. FOUND US ORGANICALLY SEARCHING ON GOOGLE. TOP 5 NON-BRANDED SEARCH TOERMS TRAFFIC. STRAWBERRY FESTIVAL, RALLY CROSS, CLAY COUNTY, FLORIDA AND PARK.

ALL OF THESE ARE ON THE FIRST PAGE.

SO YOU GUYS ARE HONED IN. YOU ARE THERE ON THE FIRST PAGE.

BY GROWTH NON-BRANDED SEARCH TERMS, CLAY COUNTY FAIRGROUNDS MOVED TO THE SECOND PAGE. OPEN ROAD BICYCLE FIRST PAGE.

CAMP BLANDING CABINS SECOND. RESTAURANTS ORANGE PARK MOVED UP NINE TO THE FIFTH PAGE, CLIMATE APP.

FLAMING ISLAND GOLF CLUB UP FOUR POSITIONS.

WE DON'T HAVE CHANGES TO OUR CURRENT STRATEGY.

MAIN FOCUS KEEPING CONTENT RELEVANT WE CONTINUE TO PUT NEW EVENTS UPCOMING AND HAPPENING IN CLAY COUNTY ON THE SITE.

YOU ARE SUCH AN EVENT-DRIVEN DESTINATION.

ALWAYS A GOOD IDEA TO REACH OUT TO LOCAL BUSINESSES AND IF THEY WOULDN'T MIND PUTTING A LINK TO EXPLORE CLAY COUNTY.COM.

BLACK LINE IS 2022. BEHIND FEBRUARY, STILL STRONG.

MAIN TRAFFIC SOURCES CONTINUE TO BE GOOGLE ADS, GOOGLE DISPLAY ADS. PAID MEDIA DOES BRING A LOT OF THE OF TRAFFIC. SEARCH INTENT, WHAT IS BRINGING PEOPLE TO THE SITE? SEARCH TERMS CHICKEN AND BISCUITS NO. 1 FOR FEBRUARY. I WOULD ASSUME THAT IS A RESTAURANT YOU HAVE IN CLAY COUNTY.

EIGHT STATION ORANGE PARK. STRAWBERRY FESTIVAL.

KEEP MAKING SURE YOU HAVE A LOT OF CONTENT ON THE SITE.

MOVING TO PAID CAMPAIGNS. AS A QUICK PREFACE, FEBRUARY WAS A BIT IN FLUX. YOU WILL SEE DECREASES.

EVEN STILL SEARCH ADS WAY ABOVE INDUSTRY.

AVERAGE CLICK THROUGH RATE FOR TRAVEL AND HOSPITALITY 4.68%.

WAY ABOVE WITH 8.25%. MUCH LOWER CPC ON THE AVERAGE.

FISHING STILL LEADS TO CHARGE EVENTS AND WEDDING VENUES BEHIND IT AND OUTDOOR ACTIVITIES. WE ALSO HAVE YOUTUBE CAMPAIGNS RUNNING. WE HAVE 15 SECOND AND 30 SECOND VIDEO RUNNING. THAT DOESN'T HAVE A VIEW RATE.

IT IS A NON-SKIPABLE AD. WE HAD OVER 93,000 VIEWS ON OUR YOUTUBE ADS. AFTER SOMEONE COMES IN FROM A GOOGLE AD AND DO SOMETHING THAT WE DETERMINE AS A CONVERSION, 13 FOR THE MONTH, SO SEVEN OF THEM WERE TO GET DIGITAL VISITORS.

FOUR REQUESTING PHYSICAL COPY AND EVENTS GUIDE WE ARE REVISING

[00:10:10]

THAT WILL CONTINUE TO BE A PRIDE OF PLACE SITE SO PEOPLE CAN LEARN MORE HOW TO BOOK MORE VENUES FOR A DESTINATION.

WE ARE EXCITED ABOUT THAT, TOO. MOVING ON TO OUR FACEBOOK ADS.

STILL PERFORMED WELL MONTH OVER MONTH.

INCREASE 21.7%. 22.9% IMPRESSIONS.

OUR ADS PROMOTED POSTS AND VIEWS.

OUTDOOR ACTIVITIES, BRAND AND A WHOLE BUNCH OF IMAGES.

FLORIDA STILL LEADS THE CHARGE. GEORGIA CLOSE BEHIND AS TO WHO WE ARE REACHING. TO FINISH IT UP, MEDIA ADS CLICK THROUGH RATE WAY ABOVE INDUSTRY STANDARDS.

USUALLY AROUND 20%. LOOKING AT 0.32%.

EVEN THOUGH IT WAS A MONTH IN FLUX.

AN EVEN STRONGER MARCH NOW THAT WE HAVE EVERYTHING ROCKING AND ROLLING. QUESTIONS?

GARY? >> ANYBODY ELSE WITH QUESTIONS? JUST TUNED IN. MORE THAN MUSEUMS AND HISTORIC SITES? 21 FOR THE IMPRESSIONS?

>> MUSEUM AND HISTORIC SITES. >> ALI, GOOGLE ADS CHART, THE CHART CUT OFF MUSEUM AND HISTORIC SITES.

>> IT IS AT THE BOTTOM. >> THE NUMBER IS IT 23?

>> 21 IMPRESSIONS, 4.76% ABOVE INDUSTRY AVERAGE.

$.56. AS A REMINDER, GOOGLE ADS IN SUCH A WAY, WHATEVER IS PERFORMING BEST GETS LION'S SHARE OF THE BUDGET. WHEN YOU LOOK T IT LIKE THIS.

IT FLUCTUATES MONTH OVER MONTH. IT IS BASED ON SEARCH INTENT FOR THE MONTH. I THINK BEING THAT FISHING IS, ALL THAT STUFF. DEPENDS ON WHAT PEOPLE ARE SEARCHING FOR, FOR WHAT IS DOING BEST IS THIS

>> THANK YOU. >> ALI, IN TERMS OF GEOGRAPHICAL BREAKDOWN OF AUDIENCE, JACKSONVILLE, ATLANTA, THIRD NOT SET. DOES NOT MEAN PEOPLE DON'T KNOW

WHERE THEY ARE FROM. >> I THINK I HEARD THE QUESTION

NOT SET? >> LET'S SAY SOMEONE IS ON DUCK, DUCK, GO. A NEW BROWSER THAT HIDES YOUR LOCATION DATA OR THEY GO INTO GOOGLE AND TELL GOOGLE NOT TO SHARE THEIR LOCATION. WHEN THEY ARE ONLINE.

>> CAN'T IDENTIFY WHERE THEY ARE FROM SO IT GOES INTO NOT SET OKAY. ARE YOU SURPRISED BY THE CITIES FROM WHERE WE ARE DRAWING OUR AUDIENCE?

[00:15:04]

CITIES WE ARE SEEING? >> NO.

>> JACKSONVILLE AND ATLANTA REMAIN TO BE FEEDER MARKETS.PIT.

THAT IS WHY YOU SEE THOSE COME UP.

I WOULD SAY MIAMI, NO. 6, SURPRISE TO ME IT IS NO. 6, THAT IS NOT IN OUR TARGETING ACTUALLY.

IT IS GREAT PEOPLE ARE COMING FROM DOWN SOUTH AND WANT A LITTLE MORE ACTION UP NORTH. SO THAT IS COOL.

>> ANY OTHER QUESTIONS OR COMMENTS FROM ALI? GUESS NOT. GOOD TO GO.

>> THANK YOU, ALI. >> THANK YOU SO MUCH.

HAVE A GREAT REST OF YOUR MEETING AND TALK TO YOU SOON.

>> BYE. >> BYE.

>> WE'LL TALK MORE WHERE PEOPLE ARE COMING FROM, WE HAVE EXCITING ARRIVALIST INFORMATION WE'LL BE REFVEALING.

[3.  Airstream Ventures- Quarterly Report]

>> I WAS IN THE CLAY COUNTY TOURNAMENT TO BENEFIT CLAY COUNTY SPORTS. GREAT TOURNAMENT.

THERE WE GO. JUST A QUICK OVERVIEW OF WHAT WE HAVE GOING ON, COMING UP. THEN WE'LL TAKE QUESTIONS.

JUST AS A REMINDER, THERE WILL BE THREE OF US HEADED OUT TO FORT WORTH, TEXAS IN MAY ALL OF THE SPORTS COMMISSIONS AROUND THE COUNTRY. OVER 3,000 SPORTS COMMISSIONS, 2,000 EVENT PLANNERS. WE HAVE SUBMITTED EVERYTHING.

HERE IS ALL OF OUR CRITERIA, DIFFERENT TYPES OF EVENTS WE PREFER IN CLAY COUNTY. THEY WILL MERRY THAT WITH EVENTS THAT MAKE SENSE AND THREE DAYS OF SPEED DATING.

IT IS AWESOME. WE HAVEN'T HAD IT.

EVER SINCE WE HAVE HAD THIS CONTRACT WE HAVEN'T HAD IT BECAUSE COVID SHUT IT DOWN QUICKLY.

A LOT OF THOSE EVENTS YOU ARE SEEING THE SAME PEOPLE.

BUT WHICH IS GOOD BECAUSE WE ARE GETTING THE SAME MESSAGE IN FRONT OF THEM AND BUILDING RELATIONSHIPS.

GREAT THING I AM EXCITED ABOUT, KIMBERLY AND CONNOR AND I ARE EXCITED ABOUT. WE ARE GOING WITH A SPORTS FACILITY TO MARKET TO ALL OF THESE PEOPLE.

THERE WILL BE OTHER THINGS WE CAN MARKET.

UPDATE ON THAT. AS YOU KNOW OR DON'T KNOW, APRIL 22ND-24TH MOTO SURF AND MOTO SCAPE EVENT.

WE ARE EXCITED ABOUT THIS. MARTIN I AM NOT GOING PRONOUNCE HIS LAST NAME. HE LEAVES IN CHCZECH SLOVAKIA.

HE IS EXCITED ABOUT IT. AS WE HAVE TALKED ABOUT, WE ARE GOING TO SEE LAKE GENEVA AS A STILL LAKE WE CAN USE FOR A LOT OF EVENTS. RIVER HURTS US BECAUSE OF MANATEES, CURRENTS. PEOPLE DON'T LIKE TO MESS WITH TIMES. STILL LAKE IS REALLY, REALLY GOOD. MOTO SURF, PRO MOTO CROSS.

THAT WILL BE HERE APRIL 22ND-24TH.

THAT IS A FRIDAY, SATURDAY, SUNDAY.

COME IN THURSDAY. TEAMS FROM ALL OVER THE WORLD THAT WILL BE COMPETING IN THE FIRST LEG OF THE WORLD CHAMPIONSHIP. SHOULD BE A LOT OF FUN.

I WANT TO ENCOURAGE EVERYBODY TO COME OUT, FREE.

SHOULD BE FUN WITH FOOD TRUCKS. MAY 21-22ND, YOUTH LACROSSE EVENT. THERE ARE 100 TEAMS FROM THE SOUTHEAST. EACH TEAM HAS 16 PEOPLE ON IT.

YOU CAN DO THE MATH. A LOT OF PEOPLE COMING IN.

[00:20:02]

WHICH MEANS MOST EVERYBODY COMING FROM THE OUTSIDE.

A LOT OF HOTEL NIGHTS. A LOT OF TOURISM.

THEN THE FOLLOWING WEEKEND MEMORIAL DAY, WE HAVE A COLLEGE SHOW CASE TOURNAMENT COMING IN WITH 600 OF THE TOP GIRLS IN THE SOUTHEAST. WE HAVE COLLEGE COACHES COMING IN FROM ALL OVER THE COUNTRY. KIMBERLY AND I TALKED ABOUT THIS MORNING. WE WANT TO PUT OUR FOOT FORWARD WITH ALL THESE COLLEGE COACHES COMING IN, TOO.

EXCITED ABOUT THAT EVENT. JUNE 10TH-12TH, SUNSHINE STATE GAMES THROUGH FLORIDA SPORTS FOUNDATION.

DISC GOLF, ULTIMATE FRISBEE, BATON, AND PICKLEBALL.

A LOT GOING ON FROM THAT STANDPOINT.

U.S. CYCLING. THIS HAS BEEN A TOUGH ONE BECAUSE OF THE FACT WE RECOGNIZE WHAT IS GOING ON IN THE WORLD.

CAMP LANDING PERFECT LOCATION FOR THE TIME TRIALS OF THE RACE.

I WILL GIVE KUDOS TO KIMBERLY. AFTER 2800 PHONE CALLS, WE HAVE PUSHED IT BACK A YEAR TO SEE WHAT IS GOING ON WITH TRAFFIC.

GOOD NEWS THEY HAD A GREAT EXPERIENCE.

WE'LL CONTINUE TO PROVIDE. TALKS KICK IT THREE ON SOCCER.

KAYAK FISHING EVENT. WE TALKED ABOUT MASSIVE IDEAS.

THIS IS A MASSIVE IDEA. IT WOULD START IN '23.

WE HAVE SEEN AND HEARD THE WEBSITE.

WE KNOW WHAT EVERYBODY THINKS ABOUT THAT.

THIS IS I THINK WILL COME TO FRUITION.

NRX WHICH IS THE RALLY CROSS WE DID.

WE HAD A GOOD CONVERSATION WITH THEM FRIDAY.

GETTING ALL THE BASICALLY THE INPUT.

THEY LOVED IT HERE. WE HAVE THINGS WE HAVE TO WORK OUT. SOME OF THAT IS ON THEIR END.

I FEEL LIKE IT WILL BE GOOD. THEN THE P1 AQUA X JET SKI EVENT. FINAL ONE IS THE LACROSSE CLUB.

COMPANY OUT OF JACKSONVILLE. HE DOES EVENTS ALL OVER THE COUNTRY. THE EVENTS HE USED TO DO IN KISSIMMEE. BRING THEM TO CLAY COUNTY.

WITH THE NEW FACILITY BEING BUILT.

HOW MANY WEEKENDS CAN I HAVE, 10, 12, 15? TO DO EVENTS. LACROSSE IS GOING TO CONTINUE TO

BE A MAJOR HOT BED FOR US. >> ANYBODY HAVE QUESTIONS FOR ALLEN? JEAN?

>> CAN YOU REMIND US WHERE IS THE LACROSSE TOURNAMENTS?

>> PLANTATION PARK. >> AND THUNDER BOLT.

>> YEP.

>> WITH THE CYCLING, CAN'T WE GO WITH SIMILAR ROUTES?

>> WE WORKED WITH LAW ENFORCEMENT AND PUBLIC SAFETY TO MAKE THIS DECISION. WITH ALL THE ROAD CONSTRUCTION FROM A TRAFFIC FLOW AND SAFETY PERSPECTIVE, WE COULDN'T DO IT WHERE THOSE TRA TIGSAL CYCLING ROUTES WOULD HAVE BEEN BECAUSE OF ROAD CONSTRUCTION. WE TOOK A LOT OF DIFFERENT ROAD ROUTES AND DROVE THEM AND TRIED TO MAKE CERTAIN THINGS WORK.

AND WE HAVE A LOT OF CURVE CURVY ROUTES.

[00:25:05]

>> IF I COULD, KAYAK EVENT, FISHING ONE, IS THAT YEAR ROUND?

>> WE HAD A MEETING WITH BRAD FORD COUNTY.

THIS IS NOT SOMETHING WE CAN DO BY OURSELVES.

ENORMOUS FOR OUR REGION. WE ARE EXPLORING IDEA OF SHARING THAT OPPORTUNITY. THERE IS MORE COMING ON THAT.

WE ARE LOOKING AT IT BEING A UNIQUE REGION OPPORTUNITY.

SEVERAL MAJOR EVENTS. >> WE ARE TRYING TO CRASH THE

FISHING WORLD. >> DEFINITELY CAN USE A WATER

FEATURE. >> WHAT IS THE LOCATION FOR THAT

ONE? >> KAYAKING-CANOE MARATHON WITH THE SUNSHINE STATE GAMES FROM THE MAIN STREET BOAT RAMP IN

MIDDLEBURG. >> THEY DISCOVERED THEY HAD THAT. THAT IS A GOOD ONE.

THAT IS GREAT FOR OUR OWN RESIDENTS.

QUESTION IN REGARDS TO GOING TO FORT WORTH.

>> THAT MEDIA HAS WHERE IS CLAY COUNTY INFORMATION.

IT IS BASIC INFORMATION INTRODUCING OUR DESTINATION TO THESE TOURNAMENT ORGANIZERS THAT DON'T KNOW WHERE THEY ARE AT, DON'T KNOW WHAT PRODUCT WE HAVE. IT WILL GIVE ALLEN AND HIS TEAM THE INFORMATION THEY NEED TO MARKET AND SELL US.

>> WHEN YOU SAY DIGITAL? >> WE WILL HAVE IT IN A DROP BOX THEY CAN USE ON SITE. THE APPOINTMENT SHOWS.

GENE GENERALLY YOU HAVE TWO TO FIVE MINUTES TO MEET WITH A PERSON. MOST OF THE TALKING DONE BY THE CUSTOMERS AND ALLEN IS FEVERISHLY TAKING NOTES.

FOLLOW UP THAT IS WHEN THE IT BECOMES ADD VENN TA -- ADVANTAGEOUS. WE'LL PROBABLY GIVE IT TO YOU.

DROP BOX OR ONE DRIVE. >> THEY DON'T WANT TO CARRY

3,000 BROCHURES BACK HOME. >> MAKES SENSE.

WE HAD TO TELL U.S. SICK LG WE COULDN'T FULFILL THE ASPECT TO

THINGS. >> IT IS SOME WHERE WHERE THEY HAVE DONE RACES OVER AND OVER. IF WE CAN PROVIDE THEM.

TWO OF THE DAYS WE ARE FINE. IT WAS THE THIRD DAY, FIRST DAY OF THE TIME TRIALS. WE NEEDED SOMETHING ALL THE WAY OUT AND BACK. OBVIOUSLY LOCKED DOWN.

WE LOOKED AT PARTS IN JACKSON. WE COULDN'T FIND ANYTHING.

WE PUSHED IT BACK TO 23. GIVE IT TO US IN '23.

IF WE CAN'T, PUSH BACK TO 24. >> ON TO RIGHT FLYER OF MOTO SUR CH -- SURF GAMES. THIS IS AIRED ON NATIONAL TV.

[00:30:01]

NEXT WEEK CANVASSING THE AREA AND TALKING TO ALL THE BUSINESSES. IF YOU NEED IT --

>> WE WORKED TO MAKE SURE THOSE BUSINESSES ARE READY.

WE HAD A MEETING LAST WEEK WITH BUSINESSES.

INVITED THEM TO A PRESENTATION WHERE WE GUIDED THEM THROUGH MAKE SURE YOUR STORE FRONT IS READY.

THESE ARE WAYS TO DO IT TO MAKE SURE EVERYTHING IS POLISHED AND PRETTY. ALSO IF YOU HAVE A WELCOME SIGN TO WELCOME MOTO SURF. THOSE ARE ALL THINGS ALLEN AND HIS TEAM WILL GO DOOR TO DOOR TO DO.

ALSO WITH THE CHAMBERS, KEYSTONE HEIGHTS, PARTNERS AND PROSPERITY. LAKE REGION PARTNERS.

THEY ARE MEETING THURSDAY EVENING AND THEY WILL BE TALKING ABOUT IT AS WELL. WE ARE TRYING TO MAKE SURE EVERYONE KNOWS THIS EVENT IS COMING.

>> IF WE DID LIKE A WELCOME AND HAD THAT.

WE ARE NOT INFRINGING ON ANYONE'S ART WORK.

>> ABSOLUTELY NO. >> ABSOLUTELY.

>> ALSO JUST REMIND THEM TO STAY OPEN.

NORMALLY CLOSE AT 4:00, AT 5:00, ESPECIALLY THE RESTAURANTS.

>> BINGO. >> OKAY.

GO AHEAD, ALLEN. >> OBVIOUSLY JUST STARTED THE NEW YEAR. OUR GOALS ARE BASED ON WHAT WE THINK WE CAN DO WHAT IS GOING ON THERE WITH THE DIFFERENT EVENTS AND ECONOMIC IMPACT. GREAT YEAR LAST YEAR.

OUR GOAL IS TO SURPASS IT THIS YEAR.

I AM EXCITED ABOUT THE MAY TRIP OUT TO FORT WORTH.

WE ARE GOING TO GET A WHOLE NEW SLEW OF PEOPLE LOOKING AT CLAY

COUNTY. >> THAT IS IT, IN TERMS OF LACROSSE, ANYTHING WE NEED TO DO? TO BRING THEM UP TO A CERTAIN LEVEL?

>> THEY ARE FINE. BIGGEST IS PARKING.

WE HAVE A LOT OF PEOPLE COMING. GOOD THING WITH LACROSSE, GAMES IN AND OUT. WE ARE GOING TO LOOK OVER THERE AND MANAGE OPERATIONS POINT. EVERYTHING ELSE IS STANDARD.

>> WE HAVE THE ELEMENTARY SCHOOL.

WE CAN TALK TO THE SCHOOL BOARD. THAT'S EQUAL DISTANCE.

THEY CAN WALK ONE WAY OR ANOTHER.

THOSE FIELDS HAVE ENOUGH PLAYING SURFACE FOR WHAT THEY ARE TALKING ABOUT? 600 LACROSSE PLAYERS IS A LOT.

>> WE'LL LOOK AT THE CREASE AREA FROM THE 100 TEAM TOURNAMENT.

IT WILL CREATE A LOT OF CREASE. FIELDS ARE SMALLER.

MAYBE ABLE TO RUN THE FIELDS. I THINK IT IS FINE.

>> WHAT KIND OF EVENT OR WATER SPORT YOU WERE MENTIONING THE RIVER IS TOUGH. FOR EXAMPLE SPRING PARK, WHAT WOULD BE AN EVENT CUSTOM TAILORED FOR A VENUE LIKE THAT?

>> HARD PART WHERE MANATEE'S LIVE.

EVENTS THAT HAVE MOTORS OR POWER.

THEY ARE JET PROPULLION. WHEN WE CAN LOOK AT THE DIFFERENT STILL BODIES AND DO SOMETHING.

YOU DON'T HAVE FISH AND WILDLIFE THAT IS MAKING IT COST

PROHIBITIVE. >> FOR SOMETHING NON MOTORIZED.

>> RIGHT. KAYAK BASS FISHING IS SOMETHING WE ARE LOOKING AT AND LOOKING AT OTHER THINGS, TOO.

>> PADDLE BOARD, PROBLEM IS THE CURRENT.

JET MAYBE OKAY. >> ALL RIGHT, ALLEN, THANK YOU.

[00:35:11]

[4.  Penney Farms Museum Update- Grand Opening]

BENNY FARMS MUSEUM UPDATE. >> SO EXCITED TO TELL YOU IT IS OPEN. THEY HAVE THE GRAND OPENING FEBRUARY 24TH. SOME OF YOU WERE ABLE TO BE THERE. IF YOU HAVEN'T BEEN BY, IT IS A FABULOUS MUSEUM WITH TREMENDOUS ARTIFACTS FROM JCPENNEY HIMSELF.

THEY DO A GREAT JOB TELLING THE STORY OF PENNY FARMS AND THE HISTORY AND HOW IT ALL CAME TO BE.

IT IS THE FINAL REPORT FOR THE PENNY FARM'S MUSEUM.

>> INTERESTING. INTERESTING TO WALK AROUND.

I MADE THE REMARKS AT THE TIME DURING THE CEREMONY ONE OF THE THINGS THAT CAUGHT MY EYE, PAPER.

PROBABLY FROM EARLY 1920S. JCPENNEY AND HOW LONG THINGS TO ATTRACT FARMERS TO FLORIDA. A STORY HOW PEOPLE WERE COMPLAINING ABOUT ROADS. THINGS HAVEN'T CHANGED TOO MUCH IN 100 PLUS YEARS. THAT WAS AN INTERESTING READ.

I URGE EVERYBODY TO CHECK OUT THE TIMES THEY ARE OPEN AND TAKE A LOOK AT IT. FOLKS VERY EXCITED.

THEY HAD A LOT MORE THINGS THEY HAVE TO PUT OUT YET.

GETTING OUR THINGS HUNG AND POSTED ON THE WALL.

SHOULD BE A TERRIFIC WEDNESDAY. IN FACT I MENTIONED TO JOHN BOLLS. JOHN, FORM ER TOWN MANAGER ORANE PARK, HE PLAYED JCPENNEY AT A LOT OF FUNCTIONS.

MAYBE WE SHOULD PUT YOU ON VIDEO AND ACT AS WELCOMING.

I AM JCPENNEY. THEY WERE INTRIGUED.

NOT SURE THEY QUITE UNDERSTOOD WHAT I AM TALKING ABOUT.

[Approval of Minutes]

JANUARY 26, 2022. >> I HAVE A QUESTION REGARDING PENNY FARMS. JUST ADVERTISING.

I KNOW IT IS A PRETTY ROUTE, '16.

IS IT A SCENIC ROUTE? IS THERE A MARKER?

>> IT IS. IT IS A SCENIC HIGHWAY AND MEET QUARTERLY. WERE VERY ACTIVE WITH THE MUSEUM

GRAND OPENING, TOO. >> ANY QUESTIONS OR COMMENTS? LET'S MOVE DO WE HAVE MOTION, CORRECTIONS?

>> MOTION TO APPROVE. >> MOTION TO APPROVE BY

MR. OLSON. >> SECOND.

DISCUSSION, ALL IN FAVOR STATE AYE?

[6.  Bed Tax Collections Update]

AYE. >> MOVING ON, I THINK THAT IS

THE BLUE SHEET. >> AS LONG AS IT IS NOT RED WE ARE GOOD. AS YOU ALL CAN SEE WE ARE ON TARGET FOR BUDGET FOR '21, '22. COMPARISON 2019/20.

[00:40:16]

THAT TREND CONTINUED. LOOKING GOOD THIS FISCAL YEAR.

>> COUPLE MORE PROPERTIES, ORANGE PARK.

DEFINITELY ADDS MORE REVENUE TO OUR BOOKS.

>> I WAS JUST GOING TO ASK THE QUESTION.

HOTELS AVAILABLE, RIGHT, CAN YOU EXPLAIN THE JUMP.

I WAS TRYING TO THINK ABOUT HOW COVID SHIFT ED VISITORS FROM TH WEEKDAY VISITORS BECAME WEEKEND VISITORS.

PARTLY CAN YOU TALK ABOUT THAT M MORE. WE WENT FROM BEING A WEEKDAY MARKET TO IT BEING SOFT ON THE WEEKENDS.

THAT TREND CONTINUED. BUSINESS TRAVEL IS COMING BACK.

WE ARE STARTING TO SEE MORE OCCUPANCY AND HIGHER RATE DURING THE WEEK. DEFINITELY STARTING TO HAPPEN.

WE JUST -- OUR GOAL IS TO MAINTAIN THAT.

AND TO KEEP THAT BUSINESS TRAVEL STRONG AND MORE IMPORTANTLY KEEP THAT WEEKEND STRONG. DOES THAT ANSWER YOUR QUESTION?

>> YEAH, IT DOES. JUST TO SUMMARIZE WHAT YOU SAID, BASICALLY, WE HAVE THE GROWTH IS COMING FROM THE COME BACK OF THE WEEKDAY TRAVELER WHICH IS A HIGHER RATE.

ALSO INCREASE IN NUMBER OF ROOMS LIKE NOW WE JUST HAVE MORE

INVENTORY. >> FROM A HOTEL PERSPECTIVE.

IT IS COMING FROM VACATION RENTALS.

WE DO HAVE ON ANY GIVEN DAY, 160-200 VACATION RENTALS ON THE

AIRBNB VRO SITES. >> I'LL ADD TO THAT, OUR HE TELLS OVERALL GROWTH OF THIS COUNTY PHENOMENAL.

EVERY GROWTH WHETHER YOU ARE BUILDING INFRASTRUCTURES, HOSPITALS, HOUSING. JUST BRINGS MORE PEOPLE TO THE COUNTY. WHEN YOU BRING MORE TO THE COUNTY, WHETHER THE HOTEL ACCOMMODATION OR RENT.

I THINK WITH THE GROWTH HAPPENING, CERTAINLY IMPACTING THESE NUMBERS. GROWTH IS THERE AND VERY FAST

PACED. >> NOVEMBER NUMBER THIRD HIGHEST EVER. CERTAINLY MADE STRIDES FOR A

NUMBER OF DIFFERENT REASONS. >> AIRSTREAM VENTURES, EVERY FEW RENTS WE ADD ON. YEAR BY YEAR.

BECOMING A POPULAR SPOT FOR A LOT OF THE OUTSIDERS AND MORE VISITORS. SO I THINK THE FUTURE SEEMS,

LOOKS BRIGHT. >> WE CAN'T DISCOUNT THE WORK WE HAVE DONE IN TERMS OF MARKETING AND ADVERTISING THROUGH THE WEB, ONLINE, OUR ADVERTISING CAMPAIGNS.

THAT ALSO ADDS IMPACT. SYSTEM IS DOING WHAT IT IS SUPPOSED TO DO. TAKE BED TAXES.

WE ARE IN A GOOD MODE IN TERMS OF INCREASING.

ANYBODY HAVE QUESTIONS OR COMMENTS ON THE BED TAX

[00:45:03]

[7.  Budget Review]

WE'LL GO OVER FISCAL 21/22 REPORT.

>> WE HAVE ADOPTED A NEW FINANCIAL SYSTEM.

SO YOUR REPORT LOOKS DIFFERENT. IT IS NOT YOUR COLOR COATED XL SPREAD SHEET. STILL WORKING OUT KINKS.

WE THOUGHT WE WOULD GIVE IT A TRY.

GIVE YOU GUYS A SNAPSHOT WRATH OTHER THAN THE FULL LINE BY LINE DETAILED BUDGET. EVERYTHING REALLY IS ON TARGET FROM A SPEND PERSPECTIVE. WE ARE FROM A MARKETING PERSPECTIVE WE ARE ON TARGET WITH OUR AD BUYS.

A LOT OF THAT AD SPEND COMES IN THE LAST QUARTER OF THE YEAR OF THE FISCAL YEAR. THAT IS WHEN -- ANY OPPORTUNITIES WE WANT TO PARTICIPATE WITH THEM.

WE ARE ON TARGET WITH EVERYTHING AND NO BIG SURPRISES.

REASON THIS LOOKS SO SHORT, WE LUMPED A LOT OF ACCOUNTS TOGETHER FROM THE -- ON THE MARKETING SIDE.

WHERE WE HAD DIFFERENT LINE ITEMS, FLORIDA'S FIRST COAST OF GOLF EVEN AIRSTREAM VENTURES, THEY HAVE BEEN BUNDLED TOGETHER IN THE MARKETING LINE ITEM. HOPEFULLY AT THE MAY MADING MORE DETAILED REPORT FROM THIS NEW SYSTEM THAT CAN GIVE YOU ALL THE

DETAILS YOU'D LIKE. >> CAN I JUST GET A CLARIFICATION WHAT THE INFRASTRUCTURE IS?

PROFESSIONAL SERVICES? >> YES.

>> AND UM -- I THINK THAT IS BASICALLY THE TWO THAT ARE LIKE

THE BIGGEST. >> THE INFRASTRUCTURE IS THE FAIRGROUNDS PROJECT THAT WE ARE ACTUALLY, THIS MONEY SET ASIDE 2010/11 FOR THE FAIRGROUNDS TO BE SWITCHED FROM SEPTIC TO CCUA.

AND SO THAT PROJECT IS IN MOTION AND PROGRESS.

THAT IS WHY YOU ARE SEEING SPENDING HAPPENING.

THAT NUMBER WAS ORIGINALLY BUDGETED 800,000.

THAT PROJECT WILL UTILIZE THAT $800,000.

PROFESSIONAL SERVICES IS A LOT OF THE AD AGENCY SERVICES.

VIDEO OR PHOTOGRAPHY WE DO. RESEARCH ANYTHING LIKE THAT.

>> KIMBERLY, WHAT ARE OUR INCOME SOURCES BESIDES THE BID TAX

COLLECTION? >> COUPLE OF GRANTS OTHER THEN

THAT, BID TAXES. >> THIS IS ANNUAL BUDGET, RIGHT? IF THAT SEEMS A LOT HIGHER, WHERE ARE WE PULLING THE MONEYS

AT THE BALANCE FORWARD? >> YES.

>> AT THE END OF EVERY FISCAL YEAR, I PRESENT TO YOU ALL WHAT MONEYS WILL CARRY FORWARD AND WHAT AMOUNTS WILL GO IN RESERVES. IN TERMS OF FOR EXAMPLE, PRODUCT DEVELOPMENT. CERTAINLY A CARRY OVER FUND.

THAT IS ONE OF THE LINE ITEMS IT GOES INTO.

I BELIEVE IT MIGHT EVEN BE DISTRIBUTION OF GRANTS REIMBURSEMENT OF GRANTS IF THEY ARE NOT SPENT.

OR THEY HAVE BEEN ACCOUNTED FOR. THAT WILL SHOW UP IN THERE.

THOSE ARE THE KIND OF ITEMS THAT TAKE THAT ABOVE AND BEYOND THE REVENUE FOR THE SPECIFIC YEAR. ANYBODY HAVE ANY OTHER QUESTIONS? OTHER THAN MAKING THIS BIGGER TYPE? [LAUGHTER].

[8.  FY 21-22 Event Marketing Grant Update]

[00:50:05]

>> WE ARE UP TO DATE ON ALL OF THE EVENTS AND THEIR TIMELINE.

ANYTHING THAT LOOKS DIFFERENT FROM THIS REPORT PREVIOUS TO THE LAST MILITARY MUSEUM I RECEIVED INFORMATION AND PROCESSED IT AND IN THE APPROVAL PROCESS. I FILLED IN THE INFORMATION THAT I AGREED ON. HOPEFULLY SLIDE PASSED A FEW DESKS AS WELL AS ORANGE PARK FESTIVAL.

THAT HAS PASSED MY DESK AND ON TO THE NEXT.

ANY QUESTIONS? >> NO.

MOST OF THE EVENTS SPENT MOST OF THEIR MONEYS WHICH IS GOOD.

THAT OBVIOUSLY MEANS THEY ARE MATCHING THAT AND TRYING TO DRAW NEW VISITORS. LOOKS LIKE THEY UNDERSHOT THEIR SPECIFIC AMOUNT AND WHAT HAPPENED WITH THAT AND MAYBE THIS YEAR. YOU CAN USE THAT SOME WHERE

ELSE. >> I THINK, TOO WE ARE AT A UNIQUE SPOT WITH SOME OF THESE EVENTS REACHING NEAR CAPACITY.

UNLESS THEY ADD ON ANOTHER DAY IT IS A TOUGH CALL TO MAKE, DO I SPEND THAT EXTRA $5,000 IN MARKETING TO REACH THAT EXTRA 10,000 PEOPLE AND HAVE ANOTHER 5,000 SHOW UP.

CAN WE MANAGE THAT FROM THE TRAFFIC SIDE AND SEE THAT? I DON'T KNOW THAT IS THE CONVERSATION.

I KNOW WE ARE HAVING THAT CONVERSATION WITH OTHER EVENTS.

>> AND I DO THINK IT NEEDS TO BE TAKEN IN CONSIDERATION ORANGE PARK FESTIVAL, THEY ARE DOING WELL ABOVE THE MARKETING.

I DON'T HAVE THE EXACT NUMBERS. >> I JUST LOOKED AT IT.

MATCH WAS 24,000. OVERALL, THEY SPENT $30,000.

A LOT OF THAT MATCH WAS IN KIND. AND SO THAT IS WHY THAT 11,000

IS WHAT IT IS. >> OKAY.

QUICK QUESTION. ABOUT THE FALL FESTIVAL ANYTHING WHERE YOU HAD TO GET CREATIVE FOR THE PARKING? I DON'T KNOW IF MOOSE HAVEN PLAYS A ROLE?

>> MOOSE HAVEN PLAYS A VITAL ROLE.

RANDY? >> WE HAVE MOOSE HAVEN AND PARKING AT THE SENIOR CENTER AND PARKING LOTS AT THE BACKSIDE.

>> GOING BACK TO MIKE'S QUESTION.

CLOSE TO 12,000 VERSES 17,000. IS THERE A WAY TO KNOW LITTLE AHEAD OF TIME BEFORE. MAYBE NOT.

WE GIVE OUT GRANTS WAY EARLY ON PRIOR TO FALL FESTIVAL.

OKAY. I ANSWERED MY OWN QUESTION.

>> THEY WOULD ACTUALLY KNOW PRIOR TO UM, US MAKING A DECISION HOW MUCH THEY NEED. SO THAT WAY BEFORE OUR MEETING, WE CAN TALK ABOUT IT AND WE DON'T NEED TO GIVE THEM 17,000.

THEIR ADD SPEND IS GOING TO BE 30,000 IN WHICH CASE THEY ONLY NEED 15 FROM US. IF THERE IS A WAY, WE HAVE THAT

[00:55:03]

>> THEY HAVE A GOOD HANDLE ON THE MARKETING.

WHERE THEY NEED TO GO. THEY'LL GO BACK AND UNDERSTAND NOW LOOKING AT WHAT THEY DIDN'T SPEND MAYBE WHAT THEY CAN MOVE UP TO THE NEXT LEVEL. KIMBERLY SAID WHAT DO YOU DRAW 15-20,000? SOME WHERE IN THAT AREA?

>> THE FALL FEST, 45,000. >> IT IS A QUESTION 15-20,000 PER DAY. THEY DO A GREAT JOB OF SHUTTLING PEOPLE AROUND, THERE ARE ONLY SO MANY SPOTS TO PUT CARS.

STEPHEN THAT IS A QUESTION YOU ASKED.

SAME SITUATION. >> NOTHING 15,000 PER DAY.

HOW DO WE BETTER UTILIZE DURING THOSE SIGNATURE EVENTS SO IT IS NOT NECESSARILY A YEAR ROUND CAPACITY.

MORE LESS THOSE 4-6 SIGNATURE EVENTS.

>> OR FOOD TRUCK FRIDAY EVERY MONTH.

THOSE ARE THINGS I THINK WE'LL HAVE TO KEEP AN EYE ON AND AS THEY APPLY, WE'LL TELL THEM THEY ARE SHORT.

MAYBE THEY CANCELLED SOMETHING OR SOMETHING IN KIND AND TOOK IT OFF THE LIST AS FAR AS BEING MONEY SPENT AN NOT REIMBURSED FOR IT. THAT COULD BE THE CASE, TOO?

[9.  FY 21-22 Sports Event Grant Update]

>> THIS IS ON TRACK AS WELL. I THINK WE ARE IN TALKS OF THAT.

MOTO SURF IS ON THERE. >> OPENING OF THE NATURE CENTER.

>> THEY PRODUCED A GREAT VIDEO THEY SENT.

THEY SHARED ON SOCIAL MEDIA. THIS MIGHT BE PREMATURE, ALLEN

LACROSSE LOOKING FOR EVENTS? >> WE WERE LATE IN SUBMITTING THOSE. HE HAS NEVER WORKED WITH GOVERNMENT AND TIMING. WE HAVE SUBMITTED THOSE AND COMING TO YOU AT THE NEXT MEETING.

>> GOOD, ALL RIGHT. THANK YOU, APPRECIATE IT.

ANYTHING ELSE ON SPORTS EVENTS, GRANTS? MAYBE TALKING LITTLE MORE ON THAT WHEN ALLEN COMES FROM

[10.  FY 22-23 Business Plan and Budget Drafts]

>> I WANT TO GIVE YOU AN UPDATE. THIS CAME UP DURING OUR SUBCOMMITTEE MEETING FOR THE GRANTS.

-- YOU WILL SEE NEW PRODUCT AND NEW RESPONSIBILITIES.

THE SPORTS COMPLEX, DIFFERENT THINGS LIKE THAT, THAT WILL TAKE A LOT OF OUR ATTENTION AND EFFORTS AND RESPONSIBILITIES.

WE WILL -- WE WERE HOPEFUL, HAS TO GO THROUGH THE APPROVAL PROCESS WE'LL BE ABLE TO HIRE MORE STAFF TO MEET THOSE NEEDS.

LIKE I SAID SPORTS COMPLEX BOOKINGS, WE NEED TO CONTINUE TO

[01:00:06]

WE NEED TO CONTINUE TO WATCH THAT AND THAT IS SUCCESSFUL.

GRANT SUBCOMMITTEE WORKING ON SOME SUGGESTIONS HOW WE CAN REVAMP AND REVISE OUR GRANTS POLICIES AND THE WAY WE EVALUATE THOSE GRANTS. THOSE THINGS ARE COMING IN THE NEXT BUDGET. BUSINESS PLAN ALL STAFF DEPENDENT. NEXT TDC MEETING IN MAY.

THAT BUSINESS PLAN IS BUDGET DEPENDENT.

THE BUDGET AND BUSINESS PLAN GO HAND IN HAND.

THEY ARE IN ALIGNMENT WITH THE STRATEGIC PLAN.

EVERYTHING WE DO IS DATA DRIVEN. WE DON'T HAVE A BULLS EYE.

WE KNOW WHAT WE ARE DOING. ALL OF THOSE THINGS WILL PLAY A ROLE IN THE BUSINESS PLAN AND THE BUDGET FOR NEXT YEAR.

YOU'LL SEE DRAFTS OF THESE DOCUMENTS AT THE NEXT MEETING SO THAT YOU CAN, IT WILL BE A DRAFT.

AS WE GO THROUGH THE PROCESS, YOU ALL WILL SEE THAT IN MAY.

THEN THE FINAL ONE IN OCTOBER. SO JUST WANTED TO GIVE YOU A SNAPSHOT AND 60,000 FOOT VIEW WHERE WE ARE HEADED AND DID NOT WANT YOU TO BE CAUGHT BY SURPRISE IN THE MAY MEETING WHEN

THE BUDGET LOOKS DIFFERENT. >> DO WE HAVE TWO STAFFS?

>> YES. >> DEFINITELY YOU NEED MORE.

[LAUGHTER]. >> ALL RIGHT.

[11.  Mural Grant Program]

SO LET'S GO TO NO. 11. >> ONE OF THE IDEAS THAT HAS BEEN BOUGHT TO OUR ATTENTION MURALS ARE PRODUCT DEVELOPMENT.

WE ARE ASKING THAT YOU ALLOW US TO EARMARK $10,000 IN THE PRODUCT DEVELOPMENT LINE ITEM IN THE BUDGET TO PURSUE A GRANT, MATCHING GRANT THAT WILL ALLOW US TO DEVELOP A PLAN FOR MURALS THAT IS COUNTYWIDE. WE HAVE MURALS IN ORANGE PARK, GREEN COVE SPRINGS. IT IS A GREAT BEAUTIFICATION PROJECT. WAYS WE CAN CREATE AN EXPERIENCE. THAT IS WHAT THE PLAN WOULD HELP US DO. WE ARE ASKING FOR PERMISSION FROM YOU TO EARMARK $10,000 FROM THE PRODUCT DEVELOPMENT LINE TO

PURSUE THAT GRANT. >> I HAVE A QUESTION I KNOW WE ARE NOT THERE YET AS FAR AS PLANNING IS CONCERNED.

ARE WE INTENDING TO USE LOCAL ARTISTS?

BENEFICIAL TO USE LOCAL ARTISTS? >> THAT WILL BE A CONVERSATION FROM THE PLAN. THE PLAN WILL BE NOT ONLY WHERE THOSE MURALS GO, BUT WHO DOES IT? WHAT IS THE STRATEGY? WHAT IS THE THEME? ARE THOSE THEMES BY AREA? IT IS BASICALLY A MINISTRATEGIC

PLAN FOR OUR MURAL PROGRAM. >> DOES IT HAVE TO BE A MURAL? IT WAS BASICALLY MUSEUM ON THE STREET.

DOESN'T MAYBE NECESSARILY HAVE TO BE LIKE A PAINTED OBJECT OR A PAINTING. IT CAN BE STREET ART.

>> ABSOLUTELY. WE ARE FIRM BELIEVERS IN ART IN PUBLIC PLACES. GRANT WE DID FIND WAS SPECIFIC

[01:05:01]

OF THOSE MURALS. >> I LOVE TO BE ABLE TO SEE A PLAN THAT HAS A NEXT STEP TO IT. LIKE A MURAL.

KNOWING THAT HOPEFULLY MAYBE SOME DAY WE'LL EXTEND IT OUT TO AN ART PROJECT. IT IS MURALS NOW.

ALSO TIES INTO THAT STREET ART. >> ABSOLUTELY.

I THINK THAT IS A GREAT CONVERSATION FOR OUR TOURISM STRATEGIC PLAN. THAT WILL BE KICKING OFF SOON.

>> KIMBERLY, THIS IS THE $10,000 BUDGET FOR THE ENTIRE YEAR,

RIGHT? >> YES.

FOR THIS ONE TIME PLANNING PROJECT.

IT WOULD BE DEPEND DEPENDENT ON WHETHER WE ARE GIVEN THE GRANT.

>> ARE WE HIRING SOMEONE TO PLAN IT FOR US.

>> I DON'T HAVE THAT EXPERTISE WHICH BUILDINGS LOOK THE BEST.

>> THERE IS A MURAL PLANNER TO IDENTIFY ALL THIS.

ACTUALLY MIGHT TURN OUT WELL. ALL OVER THE COUNTY.

THEN WE CAN PUT TOGETHER ITINERARY KIMBERLY LIKES TO DO

AND SEND PEOPLE ALL OVER. >> WE HAVE A LITTLE MURAL

PASSPORT. >> I THINK I MENTIONED THIS BEFORE WHEN WE WEPT TO, I THINK BOSTON, IT HAD AN APP, I FORGET THE TRAIL. FREEDOM TRAIL MAYBE WAS IT, BOB? YOU FOLLOW THAT APP. IT TELLS YOU, 1, 2, 3, 1, THIS IS WHERE PAUL REVERE LIVED. MOST OF IT WAS A WALKING TOUR.

JUST FOLLOWED THAT APP. PROBABLY TOO FAR FOR US TO WALK

HERE IN CLAY COUNTY. >> THAT IS WHAT OUR PASSPORT DOES. HELPS PEOPLE.

YOU ARE RIGHT. COUNTYWIDE.

MAYBE EVEN LITTLE SECTIONS OF THE COUNTY.

>> PASSPORT IS IT AN APP? >> OKAY.

>> IT DOES HAVE A QR CODE? >> IT DOES.

>> I LIKE THE IDEA OF A MURAL PLANNER.

WE HAVE ATTEMPTED OR HAD A BIT OF A MURAL PROGRAM.

WE TRIED A PILOT THING. I THINK IT IS VERY BENEFICIAL.

THERE IS NOT A WHOLE LOT OF PEOPLE THAT WORK IN THESE TYPES OF MEDIUMS, ADVERTISE IS IMPORTANT TO GET QUALITY ARTISTS

AND VARIETY WOULD BE GREAT. >> WOULD BE A GREAT OPPORTUNITY

FOR SPONSORSHIP AS WELL. >> ALL RIGHT.

ANY OTHER QUESTIONS? >> WILL THEY BE HISTORY?

>> DOES SOMEBODY APPROVE WHAT WILL BE WHERE?

>> THAT IS WOULD BE THE PLANNER'S JOB TO MAKE

RECOMMENDATIONS FOR US. >> LOTS OF DIFFERENT WAYS TO DO IT. YOU CAN DO IT TO FILL SPACES.

THERE IS THEMES YOU CAN DO. THERE IS STORIES UNIQUE TO WHERE THAT MURAL IS. THERE IS LOTS OF DIFFERENT WAYS TO BE PUT TOGETHER. TO MAKE SURE THAT COMPLCOMPLIES.

WE'LL NEED A MOTION. >> I'LL MAKE A MOTION.

>> GARY MADE A MOTION TO SECOND. APPLY FOR THE GRAND AND THE

[01:10:03]

MR. KELLY SECOND. ANY OTHER DISCUSSION?

ALL IN FAVOR STATE AYE? >> AYE.

[12.  Tourism Strategic Plan]

NO. 12, TOURISM STRATEGIC PLAN, KIMBERLY.

>> YOU REQUESTED MOVING FORWARD WITH A STRATEGIC PLAN FOR TOURISM NOT ONLY WITH OPERATIONS BUT ALSO AS A DESTINATION.

WE WENT TO RFP REQUESTED PROPOSALS FROM SEVERAL DIFFERENT FIRMS. INDEPENDENT SCORING COMMITTEE.

ENTIRE PURCHASING PROCESS. BOARD OF COUNTY COMMISSIONERS APPROVED CSL. WHICH IS A FIRM THAT IS NO STRONGER TO TOURISM STRATEGIC PLANNING.

THEIR CONTRACT IS BEING APPROVED TOMORROW NIGHT.

THIS GIVES YOU AN OVERVIEW WHAT THEY SUBMITTED AS THEIR PROPOSAL FOR OUR RFP. THEY HAVE PROMISED US THEY WILL HAVE IT DONE BY THE END OF THE FISCAL YEAR WHICH IS ROBUST.

WE WILL HAVE A PLANNING CALL NEXT WEEK OR SO.

WE'LL BE ABLE TO GIVE YOU MORE INFORMATION ON TIMING.

EACH ONE WILL BE ABLE TO MEET AND GIVE INPUT INTO THE STRATEGIC PLAN AS WELL AS PUBLIC INPUT AS WELL.

>> ANY QUESTIONS? THE COMPANY ITSELF PRETTY IMPRESSIVE IN TERMS OF THE DIFFERENT CITIES AND VENUES THEY WORKED WITH. IN TERMS OF STUDIES.

THEY HAVE A BIG SPORTS COMPLEX THEY FEATURE IN THEIR WRAP UP WHAT THEY DID FOR THAT PARTICULAR COUNTY.

YEAH THERE IS A FLUM BER NUMBER. EXAMPLES OF THE WORK THEY HAVE DONE. CERTAINLY MORE THAN QUALIFYING.

INTERESTING TO SEE HOW THEY CAME UP.

IF YOU NOTE IN BACK OF THE PRESENTATION THERE IS A BREAKDOWN OF THE AREAS THEY'LL COVER AND PROXIMATE COSTS AS IT RELATES TO THAT SPECIFIC SEGMENT OF THE STUDY IF YOU WILL.

COST IS LISTED ON PAGE 53. >> MY ONLY QUESTION PART OF ONE OF THESE TASKS. THEY HAVE EIGHT TASKS IDENTIFIED. ONLY REASON I PICKED UP ON THAT.

>> ONLY IF WE ASK THEM TO. WHAT WE EXPLAINED IN THE RFP, OUR PREVIOUS RFP, PREVIOUS STRATEGIC PLAN STARTING FROM NOTHING TO YOU KNOW ALMOST THAT CRAWL STAGE.

NOW WE ARE WALKING AND HAVE TO RUN.

HOW DO WE GET TO THAT RUN PHASE? THAT IS WHAT THIS PLAN WILL HELP US DO. I THINK WE GIVE THEM IN OUR PLANNING MEETING, WE WILL GIVE THEM A LITTLE MORE DIRECTION ON WHERE WE ARE AT? AND WE CAN FOCUS.

DEFINITELY A NEW INITIATIVE. WE NEED GUIDANCE WHAT DOES THAT

MEAN FOR US? >> I THINK IF IT IS INCLUDED AS PART OF THE OVERALL ELEMENT ON ONE OF THE TASKS, EXISTING

[01:15:04]

PRODUCT, VISITOR EXPERIENCE. >> SO WHEN ARE THEY PRESENTING

BY SEPTEMBER? >> DRAFT PLAN DELIVERED BY THE END OF SEPTEMBER. I DON'T WANT TO PROMISE ANYTHING WE HAVEENED HAD A CONVERSATION WITH THEM YET.

I IMAGINE BEFORE THE END OF THE YEAR FINAL STRATEGIC PLAN BEFORE THE END OF THE CALENDAR YEAR. IS IT A LONG TERM, FIVE YEAR,

ONE YEAR? >> FIVE YEAR.

FROM A REVENUE PERSPECTIVE TO MAKE THESE THINGS MOVE.

>> IT CAN. AGAIN WE TELL THEM WHAT THA INFORMATION WE WANT THEM TO DIG INTO.

THAT IS DEFINITELY A PART OF IT. THEY'LL ANALYZE HOW MUCH WE SPEND ON MARKETING VERSES MUCH ON DIFFERENT OPERATIONAL EXPENSES. DIFFERENT OPERATIONAL THINGS WE DO. FAIRGROUNDS, NEW SPORTS COMPLEX.

I'LL HAVE TO GO BACK AND READ THE RFP.

RFP FOR THE TOURISM DIVISION AND TOURISM, AND THE DESTINATION ITSE ITSELF.

WHAT IT COULD SAY DESTINATION LACKING A AN ICONIC DESTINATION DRIVER. MEANING WE DON'T HAVE THAT ONE THING WE CAN BRAND AS CLAY COUNTY.

THAT MAYBE SOMETHING THEN THEY SUGGEST SOMETHING THAT COULD BE AT THE FAIRGROUNDS OR THAT WE DO SOMETHING WITH SPORTS.

OR DO SOMETHING WITH ONE OF THOSE VENUES.

IT IS NOT A STRATEGIC PLAN FOR ANY COUNTY VENUE.

IT IS THE COUNTY AS DESTINATION. >> THEN WE'LL INCORPORATE THIS MURAL PROJECT, TOO, RIGHT? THAT SHOULD BE PART OF THE STRATEGIC PLAN. ANY TYPE OF LONG-TERM PLANNING IN TERMS OF DOING LIKE AN ART PROJECT IT SHOULD BE IN THERE,

TOO. >> THAT GOES ALONG WITH WHAT IS HAPPENING WITH TOURISM OFFICES ALL OVER THE COUNTRY.

WE ARE STILL DESTINATION MARKETING ORGANIZATIONS.

HOW AN EXPERIENCE IS PACKAGED TOGETHER LIKE THE MURALS, COFFEE HOUSE ITINERARY WHERE WE BROUGHT BUSINESSES TOGETHER OR EXPERIENCES TOGETHER PEOPLE MIGHT NOT HAVE NATURALLY PUT TOGETHER. DOES THAT HELP?

>> THEY HAVE GIVEN US THIS ESTIMATE, I AM SURE WE KNOW WHAT DETAILS WE ARE GOING TO GET OUT OF THEM AT THIS COST?

>> YES. >> LET'S MOVE TO 13 TDC

[13.  TDC Event Grant Subcommittee Report]

IT WAS PRODUCTIVE. I WAS SUMMARIZING.

WE HAD A HUGE STRATEGIC PHILOSOPHICAL DISCUSSION.

[01:20:24]

IS THERE A POINT WE HAVE GRANTS FOR $3,500 OR LIMITATIONS.

SAME THING WE TALKING ABOUT APPLIED.

WE HAVE A TIME FRAME THEY HAVE TO GET INTO MATCHING TO OCCUR FOREVER. ESPECIALLY AS WE GET TO GROWTH IN THE COUNTY WE WILL HAVE MORE EVENTS POPPING UP.

PART OF MY WATCH HERE. WE HAVE DONE THAT FOR A FEW IN ORANGE PARK AND OTHERS AS WELL. COMING BACK TO THE FULL COMMITTEE ON DIFFERENT DIRECTIONS.

AND THE FUTURE FROM OUR GROWTH. THAT SUMMARIZES FAIRLY WELL.

HOW ABOUT THE REST OF THE SUBCOMMITTEE?

DID I MISS ANYTHING? >> AS A REMINDSER WE NEED ONE PERSON TO BE PART OF THE SUBCOMMITTEE.

TAKING A MOMENT TO LOOK THAT OVER NOTES AND QUESTIONS OF THE SUBCOMMITTEE. WOULD THAT REQUIRE MORE WORK OUT

OF THE COUNTY ATTORNEY'S OFFICE? >> WE WERE GOING TO COME UP WITH

A FORM >> I THOUGHT I SHOULD COME TO THE ATTORNEY'S OFFICE DEFENSE THERE SINCE WE HAVE SO MANY OTHER THINGS AT THIS POINT IN TIME.

ANYTHING ELSE ON THAT PARTICULAR ITEM NO. 13?

[14.  Director's Report and Performance Measurements]

PERFORMANCE MEASUREMENTS. >> SO Y'ALL, YOU'LL SEE LIKE YOU ALWAYS SEE ON THE CALENDAR. WHO WE HAVE BEEN MEETING WITH, WHAT WE HAVE BEEN DOING: YOU'LL SEE A LOT OF SPORTS RELATED MEETINGS ALSO SOME NEW, MOVEMENT IN THE INDUSTRY, WE HAVE HAD TO ESTABLISH RELATIONSHIPS WITH NEW PEOPLE AT GOLD HEAD STATE PARK.

NEW MARKETING DIRECTOR AT A BUSINESS.

THOSE THINGS CONSTANTLY HAPPENING.

WE MADE NOTE OF THAT SO YOU WOULD KNOW THOSE THINGS ARE HAPPENING. WE HAVE GOOD NEWS.

QUARTER IN TO THE YEAR WE ARE DOING REALLY STRONG IN OUR ENGAGEMENT OF THOSE BUSINESSES. WE ARE AT 60% OF OUR GOAL ALREADY. SPECIAL EVENTS AND GROUP SERVICE WE ARE WORKING CLOSELY WITH EVENTS.

WE ALWAYS HAVE AND IT WASN'T ABOUT MARKETING AND WHAT SERVICES THEY NEEDED AND NOW WE ARE BECOMING EVEN MORE ENGAGED WITH THEM TO MAKE SURE THEY HAVE EVERYTHING THEY NEED TO HAVE A SUCCESSFUL EVENT. WE HAVE MENTIONS FROM FLORIDA'S FIRST COAST OF GOLF. SOCIAL MEDIA IS GOING WELL.

WE ARE HOPEFUL NEXT MONTH OR TWO WE WILL HAVE AN INSTAGRAM.

[01:25:06]

WE ARE JUST BLESSED BEYOND MEASURE.

CAN'T SAY IT ANY OTHER WAY. WE ARE HAVING FUN DOING IT.

THAT IS THE GOOD PART, TOO. VISITOR GUIDE REQUESTS, Y'ALL, I AM TELLING THE STORY, LAST WEEK, CONNOR HAD A CART FULL.

TWO PILES, TWO STACKS THIS HIGH OF VISITOR GUIDES THAT WERE SENT OUT. THAT CAME FROM NOT ONLY THE WEBSITE BUT VACATION FLORIDA VISIT GUIDE.

IN APRIL, WE EXPECT TO GET MORE THAN WHEN OUR UNDISCOVERED FLORIDA AD HITS THEIR WEBSITE. EXPECTING TO GET A LOT MORE REQUESTS FOR THE VISITOR GUIDES. THAT IS A BIG DEAL FOR US.

WHEN WE FIRST START ED WE DIDN' EVEN SEND OUT 90 FIRST TWO

YEARS. >> WE SEND OUT THE LITERATURE AS

WELL. >> NOW I HAVE THE PLAN TOGETHER.

CURRENT EXPLORE CLAY VISITOR'S GUIDE NOTE FROM COMMISSIONER BOLLA. VISIT EXPLORE CLAY COUNTY.

GIVE US A NICE REVIEW ON GOOGLE AND TRIP ADVISER.

OTHER ONE IS OUR BUSINESS CARD THAT HAS OUR PASSPORT FOR OUR DEALS. THAT IS OUR PACKAGE I STICK

TOGETHER. >> AND IF THEY DO HAVE THE OTHER SPECIFIC REQUESTS. IF THEY REQUEST GOLF INFORMATION OR PARKS INFORMATION VERY THOROUGH AND ACCOMMODATES.

>> GOOD. >> DO YOU HAVE THE TRIFOLDS,

THOSE ARE A BIG HIT. >> THEY ARE.

>> OKAY. ANYTHING ELSE?

[15.  Open TDC Positions]

>> MOVE TO NO. 15. WE HAVE OPENINGS ON THE TDC, KIM

WILL TELL US MORE. >> CURRENTLY ONE ACCOMMODATION

SPOT OPEN. >> I WOULD LIKE TO

>> KEVIN IS HERE. HIS APPLICATION IS BEFORE YOU.

I WOULD LIKE TO TALK A LITTLE BIT LET ME BACK UP.

WE HAVE STUDIED. I THINK WE STUDIED STATE STATUTE MORE IN THE LAST MONTH THAN IN THE LAST FIVE YEARS.

STATE STATUTE HAS CERTAIN REQUIREMENTS FOR THE TDC.

TDC IS MADE UP OF NINE MEMBERS AS YOU ALL KNOW.

APPOINTED BY THE GOVERNING BODY WHICH IN CLAY COUNTY WHICH IS THE BOARD OF COMMISSIONERS.

THREE NO MORE THAN FOUR ACCOMMODATIONS ON TDC.

CURRENTLY WE HAVE THREE. ONE OF THE SEATS IS AVAILABLE.

WE'LL INTRODUCE KEVIN IN A BIT. HE WOULD LIKE TO FILL THAT SEAT.

THERE ARE THREE CITIZEN SEATS. ONE OF THOSE.

ONE BECOMES AVAILABLE IN APRIL. SEAT BOB OLSON HOLDS.

OTHER THREE SEATS ARE GOVERNMENT SEATS.

THE CHAIR OF THE TDC ALWAYS DESIGNATED BY THE BOARD OF COUNTY COMMISSIONERS AND A MEMBER.

LARGEST MUNICIPALITY IS GUARANTEED A PERMANENT SEAT ON THE TDC ACCORDING TO STATE STATUTE.

[01:30:05]

WITH THE CENSUS NUMBERS, LARGEST MUNICIPALITY CHANGED TO CITY OF GREEN COAST SPRINGS. AFTER STUDIES STATUTE AND MAKE UP OF THE TDC. WE ARE ASKING TOWN OF ORANGE PARK TO COMPLETE THE TWO-YEAR TERM CURRENTLY HELD BY THE CITY OF GREEN COAST SPRINGS. IT ARE LOOK DIFFERENT BECAUSE THE TOWN WILL GO INTO ROTATION AND CITY OF GREEN COAST SPRINGS WILL HAVE A PERMANENT SEAT. ANY QUESTIONS?

>> GREEN COAST HAS GROWN. >> IF THERE IS NO QUESTION, WE CAN MOVE TO THE PROCESS TO FILL AVAILABLE SEATS.

TURNS OUT WE HAVE BEEN DOING IT WRONG.

TDC MADE RECOMMENDATION. WE TOOK THAT TO THE BOARD OF COUNTY COMMISSIONERS. WE NEED TO TAKE ALL APPLICANTS.

WE CAN STILL MAKE A RECOMMENDATION.

THAT IS WHAT STATE STATUTE REQUIRES.

I WANTED TO MAKE SURE THAT WAS CLEAR THAT THE BOARD OF COUNTY COMMISSIONERS IS THE DECEMBER -- DESIGNATOR.

>> IT WILL BE SIMILAR TO THAT. >> WE JUST TAKING YOUR RECOMMENDATION. THAT WAS ALL WE DID INSTEAD OF

THE WHOLE -- >> BOARD VOTED ON THAT RECOMMENDATION RATHER THAN MAKING A DETERMINATION.

>> BEFORE YOU TODAY. WE BRING CANDIDATES TO FILL THOSE SEATS. REQUIREMENT FOR ACCOMMODATION SEAT IS THAT I WANT TO MAKE SURE I GET THE CORRECT WORDING.

SHALL OWNERS OR OPERATORS OF MOTELS, RECREATIONAL VEHICLES -- AND SUBJECT TO THE TAX. THEY HAVE TO BE ELECTOR OF CLAY COUNTY. THEY HAVE TO LIVE AND BE ABLE TO VOTE IN THE COUNTY. THAT CAUSED US TO UM, TO LOOK AROUND HARDER. WE ARE PLEASED TO BRING YOU KEVIN ROWBEAR. THAT IS ALWAYS WELCOMED AND GOOD. KEVIN WORKS WITH THE MANAGEMENT COMPANY. AND I AM SURE IF Y'ALL HAVE QUESTIONS HE IS RIGHT HERE IN THE AUDIENCE AND WOULD BE HAPPY

TO ANSWER ANY QUESTIONS. >> IT IS THE SAME.

IT IS EASY FOR US TO THROW THE WORD HOTEL AROUND WITH THE CHANGES IN THE TOURISM INDUSTRY. IT REALLY IS AN OVERNIGHT

[01:35:06]

BECAUSE THERE IS SUCH A VARIED PRODUCT NOW THAT IS AN IN-STATE STATUTE. IT CAN BE ANYONE THAT PROVIDES OVERNIGHT ACCOMMODATIONS, RV PARK, HOTEL, MOTEL, VACATION RENTAL, ANYTHING LIKE THAT. OVERNIGHT ACCOMMODATION SO.

THEN THE CITIZEN SEAT IS REALLY FOR A CITIZEN THAT IS, THAT HAS A VESTED INTEREST IN THE SUCCESS OF TOURISM IN THE DESTINATION.

DO YOU WANT TO HEAR FROM KEVIN? >> HELLO.

KEVIN ROWBEAR. I HAVE BEEN IN THE BUSINESS

>> I OPENED UP THE HOTEL 2007. JUST WENT THROUGH EXTENSIVE RENOVATION IN 2020. EVERYBODY KNOWS HISTORY ON HAMPTON INN. WE OPENED UP THE PROPERTY 2019.

BUSINESS IS COMING BACK, EXCITED.

ON THE BOARD WITH THE TDA. THEY HAVE THEIR OWN DESTINATION CITY. I HAD A CHANCE TO SIT WITH KIMBERLY, SOUNDS EXCITING. I WOULD LIKE TO BE A PART OF IT.

>> WE WERE INTRODUCED TO KEVIN BY HIS WIFE TERESA.

WE WERE TRYING TO GET HER TO HELP US COORDINATE APPEARANCE BY THE BAND AT THE CLAY DAY. KEVIN'S SON PART OF THE GROUP THAT SHOWED UP TO PLAY. APPRECIATE THAT.

>> THANK YOU. >> THANK YOU, KIM.

>> THEN WE HAVE THREE APPLICANTS FOR THE CITIZEN SEAT.

OF COURSE BOB OLSON WHO CURRENTLY HOLDS IS SEAT HAS

REAPPLIED. >> I DON'T KNOW IF YOU HAVE

QUESTIONS FOR BOB. >> YOU KNOW ME AND NOTES.

WE'LL GET EVERYBODY UP TO DATE. >> I AM A RETIRED COAST GUARD GUY ABOUT 31 YEARS. LANDED IN CLAY COUNTY 2005.

2007 FULLY RETIRED OUT. MILITARY FOLKS ALL ABOUT GETTING BACK INTO THE COMMUNITY. THAT IS WHAT I DID BACK THEN.

I WAS REACHING FOR DIFFERENT DIRECTIONS.

AS YOU CAN SEE I HAVE GOTTEN INVOLVED IN MANY THINGS.

I WILL TELL YOU WHEN I JOINED THE TOURIST DEVELOPMENT COUNCIL, I DIDN'T KNOW HOW REWARDING IT WOULD BE.

WE WERE DEALING WITH HOW TO GIVE MONEY OUT FOR EVENT GRANTS.

DATA DRIVEN DECISION MAKING. I AM LISTENING TO US TODAY.

WE DID METRICS, SPORTS COMPLEX. GRANT AUTHORIZATION.

STRATEGIC PLAN FOR THE FUTURE. IT HAS BEEN GREAT.

IT HAS BEEN A LOT OF FUN. I HOPE I CAN BE PART OF THAT

POSITIVE PROCESS. >> TERRIFIC, THANKS.

ANY QUESTIONS FOR BOB? >> WHEN YOU SAID LANDED, YOU DIDN'T DOM BY HELICOPTER? [LAUGHTER].

[01:40:06]

>> WE HAVE ANOTHER CANDIDATE. >> TWO MORE BRIAN KNIGHT LOCAL BUSINESS ENTREPRENEUR. AND IS HERE TO ANSWER ANY

QUESTIONS YOU ALL HAVE. >> THANK YOU FOR BEING HERE

TODAY. >> HI, MY NAME IS BRIAN KNIGHT.

FEW OF YOU FROM DIFFERENT BOARDS AROUND THE COUNTY ALSO.

ON EDC ECONOMIC DEVELOPMENT COUNCIL AND SEED MARK RANCH AND OWN A COMPANY CALLED PRAGMATIC WORKS DOWN THE STREET FROM HERE.

>> VERY GOOD. ANYBODY HAVE QUESTIONS FOR BRIAN

AT THIS TIME? >> HE IS AN ENTREPRENEUR A PROJECT WE HOPE COMES TO FRUITION.

>> WE ALSO HAVE JACOB MCKEYIAN. >> GOOD AFTERNOON, LADIES AND GENTLEMEN. FIRSTOFF, DEFINITELY MORE QUALIFIED THAN I AM. I HAVE BEEN MARRIED NINE YEARS, THREE KIDS, ALL BOYS, SIX, FOUR, TWO.

DID SEVEN YEARS IN THE NAVY BACK IN 2013 BROUGHT ME HERE.

AFTER I SEPARATED LOOKING FOR THE NEXT CAREER.

APPLIED TO JSO AND CUSTOMS. I WENT TO TEXAS AND WORKED ON THE SOUTHERN BORDER, 45 MINUTES WEST OF DETENTION CENTER.

MY WIFE MENTAL STABILITY, MENTAL HEALTH TOOK A TOLL BEING THAT CLOSE TO MEXICO. WE DECIDED TO COME BACK TO FLORIDA. CURRENTLY WORK FOR JSO.

IF YOU GET OFF TANGENT. BACHELOR'S DEGREE IN CRIMINAL JUSTICE. TRYING TO GET INVOLVED IN THE COMMUNITY. I HAVE BEEN TEACHING.

SECOND SEASON OF COACHING TEA BALL HERE IN GREEN COVE.

BOARD OF ADJUSTMENTS LAST YEAR AND A HALF.

I DON'T KNOW MUCH ABOUT TOURISM. I HAVE HAD A CRYPTO CURRENCY MINING BUSINESS 2017. WE JUST GOT THAT PUT IN AT THE MARATHON GAS STATION. THAT IS A SIDE THING I AM TRYING TO FIGURE OUT FEDERAL REGULATION.

WE LAUNCHED HER AT-HOME SHE DOES WEDDING CAKES, CUPCAKES.

OFFICIALLY LICENSED WITH THE STATE SINCE LAST AUGUST.

FOR WHATEVER REASON CONTINUING TO GROW THAT LIST.

I AM INTERESTED TRYING TO BE HELPFUL.

MORE THAN WILLING TO SEE HOW I CAN HELP.

>> VERY GOOD. STARTING TO SEE BANDITS, SNIPE SIGNS ADVERTISING FOR PEOPLE TO CALL.

BUY BIT COIN. LEAST LIKELY SOMEONE ADVERTISING BY THE SIDE OF THE ROAD. MAYBE WE COULD GET YOU TO HELP US PROSECUTE THOSE FOLKS AND GET THEM OFF THE STREETS.

DO APPRECIATE IT. APPRECIATE YOU COMING IN TODAY.

>> YES, SIR. ALL THE FOLKS NOMINATED AND SENT OFF TO THE BCC MEETING. WHEN WOULD THAT BE?

>> APRIL 12TH. >> 12TH.

>> TWO WEEKS FROM TOMORROW, NEXT BCC MEETINGS.

>> FLORIDA STATUTE SAYS NINE SEATS.

>> YES. >> WE CANNOT EXPAND TDC.

[01:45:14]

[16.  Legislative Update]

GOOD NEWS FOR VISIT FLORIDA. >> I AM GOING TO SAY I AM SO, SO THANKFUL THAT VIZ SITED FLORIDA FULLY FUNDED FOR THIS YEAR.

AND THEIR CONTRACT EXTENDED THROUGH 2028.

ATTEMPTS TO CHANGE LEGISLATION REGARDING PERMISSIBLE USES OF THE TDT DENIED. THEY DIDN'T HAVE MUCH MOVEMENT.

GAINED SOME TRACTION BEGINNING OF SESSION.

AT THE END WE WERE ABLE TO KEEP THINGS THE WAY THEY ARE WHICH IS GOOD. NOT A LOT OF MOVEMENT IN OTHER AR AREAS OF THE TOURISM.

VERY THANKFUL FOR THAT. JUST LOOK FORWARD TO STARTING, THE VACATION RENTAL CONVERSATION WILL CONTINUE TO BE A HOT TOPIC.

THAT IS NOT GOING TO GO AWAY ANY TIME SOON.

FULLY EXPECT THAT TO BE PART OF NEXT YEAR'S SESSION AND CONVERSATION AND LOOK FORWARD TO NEXT SESSION.

>> OBVIOUSLY A BOOM. GET A FULL FIVE YEARS, SIX YEARS. WE WERE GOING YEAR BY YEAR NOT KNOWING IF WE HAD THAT AGENCY AVAILABLE.

ANY QUESTIONS FOR KIMBERLY ON LEGISLATIVE ITEMS?

[17.  Arrivalist Research]

THIS IS SOME WHAT FASCINATING, INTERESTING AND SCARY AT THE

SAME TIME. >> IT IS.

>> WE TRACK PEOPLE BY THEIR CELL PHONES.

>> ARRIVALIST IS THE CONTRACTOR THAT WE HAVE CONTRACTED WITH TWO GIVE US OUR VISITOR DATA. WHEN I TALK ABOUT US MAKING MARKETING DECISIONS. THIS IS SOME OF THE DATA WE USE.

THIS IS ALSO CELL PHONE DRIVEN. THIS IS THE DASH BOARD FOR UM, CLAY COUNTY. GIVES YOU THIS IS FOR JANUARY AND FEBRUARY. WE DON'T HAVE MARCH DATA YET.

THERE WERE ESTIMATED 105,563 VISITORS IN THE MARKET.

STAYED AVERAGE 1.5 NIGHTS. AVERAGE DISTANCE THAT TRAVELED 239 MILES. THE TRIPS BY ORIGIN AND THE MAP ON THE RIGHT, MOST OF OUR VISITOR TRAFFIC COMES FROM THE STATE OF FLORIDA AND GEORGIA WHICH IS NO SURPRISE TO US.

BASED ON OUR MARKETING RESEARCH THAT WE HAVE DONE PREVIOUS LIP AND TARGETING NOW. GIVES YOU AN OVERVIEW OF TRIPS BY MONTH OF HOW MANY WERE MADE IN JANUARY AND HOW MANY IN FEBRUARY. BREAKS DOWN ACTUAL DMA.

SO WE CAN LOOK AND SEE THAT 31% OF THOSE VISITORS CAME FROM ORAL ORL ORLANDO, DAYTONA BEACH, FOLLOWED BY ATLANTA. AGUSTA AND NEW YORK END UP THE LIST. WE HAVE DATA WHEN THEY TRAVELED HERE. THIS IS NO SURPRISE EITHER.

THIS IS WHERE OUR CONVERSATION ABOUT US BEING A LEISURE DESTINATION AND SEEING WEEKEND TRAFFIC COMES INTO PLAY.

YOU CAN SEE THAT HERE. TRIPS BY LENGTH OF STAY, YOU CAN SEE HOW MANY PEOPLE ARE COMING TO THE DESTINATION BY FOR THE DAY OR HOW LONG THEIR STAY IS. THE MAJORITY OF THE

[01:50:06]

SOME MAY HAVE TO DO WITH THE EVENTS JANUARY-FEBRUARY.

THIS RESEARCH YOU HAVE TO STAY IN THE MARKET MORE THAN TWO HOURS. IF YOU ARE IN THE MARKET MORE THAN 30 DAYS THEY TOSS YOU OUT, THEY DON'T COUNTY YOU.

ASSUMPTION YOU MAY LIVE HERE. BROAD OVERVIEW.

THIS ISN'T -- WE MAKE ASSUMPTIONS ON THIS RESEARCH.

THIS DOESN'T COUNT EVERY CELL PHONE.

IT IS NOT LIKE SOMEONE IS TRACKING EVERY SINGLE MOVEMENT THAT EVERY SINGLE PERSON WITH A CELL PHONE MAKES.

IT IS JUST THIS BROAD SCOPE. I WANT TO SAY THEY THEY TRACK 120 MILLION CELL PHONES. OKAY.

BUT THEN THEY ALSO GIVE YOU THE TRIPS BY AVERAGE DISTANCE.

WE ALSO HAVE OCTOBER, NOVEMBER, DECEMBER DATA THAT LOOKS A LITTLE DIFFERENT. BUT IT GIVES US SOME GREAT INSIGHT INTO OUR MARKETS, WHERE WE SHOULD BE TARGETING.

THIS TELLS US WE NEED TO WORK ON OUR LENGTH OF STAY.

PEOPLE DON'T KNOW THERE ARE ALL THESE GREAT THINGS TO SEE AND DO HERE. WE NEED TO TELL THAT STORY LITTLE DIFFERENTLY AND HOW DO WE DO THAT? WE ARE GOING TO LAUNCH NATIONAL TOURISM WEEK WE ARE GOING TO UNVEIL CLAY COUNTY ITINERARIES. THERE ARE THINGS TO DO OVER A THREE TO FIVE DAY PERIOD. OTHER THING I GUESS WE CAN GO TO THE POINTS OF INTEREST. WE HAVE 50 POINTS OF INTEREST TAGGED IN THE DESTINATION WE CAN DRINK DOWN TO SEE.

AND THE NUMBERS ARE DIFFERENT. ACTIVITIES ARE DIFFERENT.

MARKETS ARE DIFFERENT. SO WE WILL STRATEGICALLY BEING USING THIS INFORMATION. PEOPLE ARE TRAVELING FARTHER TO DO THINGS. THEY AREN'T JUST HERE TO BE HERE A COUPLE OF HOURS. THIS IS GREAT NEWS FOR US.

THAT MEANS THEY ARE REALLY ENGAGED IN THE THINGS TO DO.

THAT IS WHAT MOST OF -- WE DO HAVE ACCOMMODATIONS LISTED SO WE CAN SEE WHERE PEOPLE ARE COMING FROM WHEN THEY STAY OVERNIGHT.

FOR THE MOST PART EVERYTHING FOR OUR POINTS OF INTEREST ARE THINGS TO DO. AND VENUES.

SO THAT IS KIND OF OUR FUN LITTLE DATA TRICK.

WE WENT THROUGH AND OVERVIEWED SESSION AND EXCITED ABOUT

SHARING IT WITH YOU. >> CAN YOU FIND OUT AREAS DRILL DOWN AND FIND AREAS THE COUNTY VISITED OR NOT?

>> SO WE CAN -- IF YOU WOULD LIKE TO TALK PRIVATELY ABOUT A CERTAIN SPECIFIC POINT OF INTEREST, WE COULD TELL YOU IF THAT POINT OF INTEREST IS ON THE LIST AND GIVE YOU A SUMMARY.

>> I DIDN'T KNOW. >> WE HAD HARD DISCUSSIONS INTERNALLY ABOUT HOW DO WE DETERMINE THESE POINTS OF INTEREST? AND WE SPREAD THEM THROUGHOUT THE COUNTY. SO WE CAN GET A SNAPSHOT OF EVERY AREA. WE ARE VERY NEW AT THIS.

WE ARE LOOKING AND SEEING HOW THINGS CAN PROGRESS WITH THIS

DATA. >> I WAS WONDERING BASED ON SEGUEING FROM WHAT IS THE SAYING.

BECAUSE THEN ON ONE HAND WHERE WE MAYBE ARE NOT GOING.

[01:55:02]

WHERE I AM GOING WITH THAT? >> I THINK SO.

>> TAKE GOLD HEAD STATE PARK AND THE LIKE POINTS OF INTEREST AND PULL THEIR DATA SEE HOW MUCH IN ALIGNMENT THEY ARE.

WE SHARE THAT INFORMATION WITH TARGET MARKETS NEED TO ALIGN - WITH THIS DATA. WE NEED TO BE SURE IF ORLANDO IS OUR TOP MARKET MAYBE WE LOOK AT SPENDING MORE IN TALLAHASSEE, THEY ARE OUR NO. 3 MARKET AND CAN GROW THAT.

>> SECOND IS OUR OR ORLANDO. ONLY ONE PERCENT CAME FROM

ATLANTA. >> THIS IS WHY IT IS SO IMPORTANT FOR US TO DRILL DOWN. OVERALL VISITATION WAS ONLY 1%.

WHEN YOU LOOK AT POINTS OF INTEREST, THAT ATLANTA MARKET SHOTS UP. IT IS WHAT THEY ARE DOING.

WE CAN TAKE THAT, WHAT ARE THEY DOING IN ATLANTA AND MAKE SURE THEY ARE MARKETING THE RIGHT THINGS.

>> CAN YOU CLARIFY THAT LITTLE MORE? ONLY 1% IS FROM ATLANTA. YOU SAID SOMETHING IF YOU LOOK AT POINT OF INTEREST. HOW DOES THAT MAKE SENSE? IF IT IS ONE PERSON IT IS ONE PERSON.

>> THIS GETS INTO CONVERSATIONS ABOUT YIELD AND VOLUME AND ALL KINDS OF THINGS ABOUT STRATEGIES WE ARE HAVING THE CONVERSATIONS WITH. CAN YOU GO TO THE FAIRGROUNDS, CONNOR, PLEASE? THIS IS THE FAIR COUNT PLAYGROUNDS. SEVERAL EVENTS, SCOTTISH GAMES.

COWBOY MOUNTAIN SHOOTING. ALL KINDS OF DIFFERENT EVENTS.

YOU'LL SEE ATLANTA IS IN THE TOP FIVE.

AND THERE IS ALMOST 200 PEOPLE THAT CAME FOR EVENTS AT THE CLAY

COUNTY FAIRGROUNDS IN FEBRUARY. >> HANG ON A SECOND, ERICK, IF YOU CAN, POP UP THE GRAPHIC ON THE SCREEN SHARE IN THE MIDDLE.

PERFECT. >> THANK YOU.

>> THAT GIVES YOU A SNAPSHT OF WHO IS COMING TO FAIRGROUNDS IN FEBRUARY. THEY ALL STAYED.

THEY CAME ON A SATURDAY. 38% OF THEM DAY TROOPERS.

BUT ALMOST 25% STAYED TWO NIGHTS.

AND ALMOST 50% OF THEM CAME %-P. >> THAT IS DETERMINED BY THE TYPE OF EVENTS AND THINGS GOING ON IN OUR COMMUNITY.

AS WE GO FURTHER INTO THIS AND LONGER, WE'LL START TO MATCH UP FOR THE FAIR. WE WILL BE ABLE TO DETERMINE WHAT THEY DID WHEN THEY WERE HERE TO SOME EXTENT.

PROBABLY DO THE SAME THING WITH THE SCOTTIC GAMES AND STRAWBERRY FES FESTIVAL.

>> WE ASKED THEM TO SEE WHAT THEY CAN DO ON THEIR END TO ACTUALLY DO EVENT SPECIFIC INFORMATION TO TELL US WHETHER

[02:00:04]

>> ALSO HELPS THE EVENTS THEMSELVES.

ANECDOTAL EVIDENCE WHERE WHERE PEOPLE ARE COMING FROM.

WHEN YOU HAVE A STRAWBERRY FESTIVAL WE ASK THOSE FOLKS TO SPEND A CERTAIN AMOUNT OF MONEY. WE ARE PROMPTING A LOT OF OUT OF TOWN PEOPLE TO VISIT. WE DON'T DO STOCH FOR PEOPLE IN COUNTY BUT OUTSIDE THE COUNTY. MORE THAN 50% ANECDOTALLY PEOPLE ARE FROM OUT OF TOWN WE ARE ADVERTISING TO THEM.

THAT MAKES A BIG DEAL TO THE PEOPLE RUNNING THE EVENT.

THEY KNOW WHERE WE TEND TO DRAW FROM.

>> ABSOLUTELY AND WITH OUR COMMUNITY'S GROWTH.

IMPORTANT FOR US TO ASK THOSE QUESTIONS ABOUT IS IT THE MARKETING? HOW MUCH IS MARKETING? HOW MUCH IS NEW RESIDENTS HERE? IT IS A GREAT CONVERSATION FOR US TO HAVE RIGHT NOW. SOUNDS LIKE A MOVIE.

>> HELPS US MAKE GOOD DECISIONS. >> FASCINATING.

>> IN THE DATA COLLECTION HOW SPECIFIC DOES IT DRIG DOWN DRILL DOWN TO? CAMP C.

VOTING SKIP DAY HAPPENS. HOW DRILLED DOWN DOES IT GET?

>> IT DOESN'T. >> KEEP IN MIND THIS IS A BROAD OVERVIEW. WE GIVE THEM THE GPS COORDINATES FOR THOSE POINTS OF INTEREST. IF THEY ARE IN THE VICINITY OF CAMP C, THEY HAVE TO BE ON PROPERTY TO BE COUNTED AND STAY THERE MORE THAN TWO HOURS TO BE COUNTED THERE.

>> YOU KNOW WHAT IS INTERESTING TO SEE HERE.

I KNOW WE WERE KIND OF ADVERTISING A LOT FOR CAMP C.

I DON'T KNOW IF WE DIDN'T TIME IT.

I DON'T SEE IT HERE. >> IT IS IN THE LIST.

THERE IS A LIST OF 50 POINTS OF INTEREST.

>> HOW IS IT PERFORMING? >> LAST QUESTION, TWO HOURS YOUR PARA PARAMETER?

>> YES. JUST PASSING THROUGH OR STOPS TO FILL UP WITH GAS THEN YOU ARE ON THEIR WAY AGAIN.

>> AT THE TOP, THAT MENU. PRAY MARE DESTINATION.

WE CAN ALSO DRILL DOWN AND LOOK AT OUR -- SECONDARY DESTINATION.

RIGHT NOW, LOOKING AT THEY CAME TO CLAY COUNTY.

WE WERE THEIR FINAL DESTINATION. THEY WENT TO COME HERE AND VISIT HERE. SECONDARY DESTINATION, WE MAYBE A STOP OVER ON THEIR WAY TO ORLANDO.

THEY DECIDED TO SPEND THE DAY TO SEE WHAT IS HERE IN NORTHEAST FLORIDA. BUT THEY WENT ON TO SOME PLACE ELSE. THAT IS GOOD DATA AS WELL.

WE NEED TO USE THAT DIFFERENTLY STRATEGIC.

[02:05:08]

>> YOU KNOW WHAT IS CURIOUS TO ME? FOR ME I FEEL LIKE IT IS AN ACCOMMODATION, BUT.

>> POINTS OF INTEREST IS A TERM ARRIVALIST USES WHERE DO YOU WANT US TO TRACK DATA? NORMALLY, YES.

WE COULD HAVE DONE I THOUGHT IT WAS IMPORTANT BEING THIS IS OUR FIRST REAL DEEP DIVE INTO RESEARCH AND DATA IT WAS IMPORTANT TO HAVE THAT BECAUSE JUST IN PLAYING WITH IT TODAY.

WE HAVE ALREADY SEEN ONE HOTEL HAS A COMPLETELY DIFFERENT MARKET SEGMENT THAN OTHER HOTEL. AND THE FLOW OF ROOM NIGHTS IS DIFFERENT BASED ON WHERE THEY ARE AT IN THE COUNTY AND ALL THAT. IT IS MIND BLOWING.

>> THAT IS GOOD AS FAR AS YOU CLARIFYING IT.

THIS WAS WHY THEY CAME BECAUSE THEY WERE GOING.

NOW IT IS YOU, BASICALLY THAT DICTATED WHAT ARE THE LIST OF PLACES WE WANT TO TRACK? WE HAVE TO MAKE A DETERMINATION TO DRERM THAT DATA. THE DATA THAT INDICATED HOTEL BRAND AN AS OPPOSED TO HOTEL B WHICH DREW OTHER VISITORS FROM DIFFERENT LOCATIONS. DOES GIVE YOU MEASURE TO THINK

AND FIGURE OUT WHAT THAT MEANS. >> WE CAN GIVE YOU A LITTLE

SUMMARY. >> HOW OFTEN?

ONCE A MONTH? >> WE CAN DEFINITELY TALK ABOUT

IT. >> [LAUGHTER].

I WISH I COULD SNAP MY FINGERS. >> FOR THE RIGHT DEAL WE CAN

MAKE SURE YOU ARE HOOKED UP. >> DEFINITELY TALK ABOUT IT.

>> ANY OTHER QUESTIONS? LET'S MOVE ON AS MUCH AS WE HATE

[18.  Google Audit Program]

2367D WE HAVE 250 VISITORS. TY THINK THERE ARE 12 TABS.

SENT THAT TO THE PARTNERSHIP. EACH BUSINESS WILL GET A REPORT CARD TO GET MORE TRAFFIC AND BE MORE USEFUL TO THEIR BUSINESS OR FOR THEIR BUSINESS. ALSO LOOKING AT TRIP ADVISER PAGES. LOCAL BUSINESSES WILL RECORD AND HAVE AVAILABLE TO THEM. WITH STAFFING IT IS HARD TO GET AWAY. WE WANTED IT AVAILABLE ON DEMAND. LAST GOOGLE SEMINAR WAS GOOD.

>> THIS IS ROUND TWO. GOOGLE CHANGES THINGS, HOW DARE

[02:10:05]

THIS IS JUST TO MAKE SURE EVERYONE IS AWARE OF WHAT THE

NEW STANDARD IS. >> YOU ARE WORKING ON A ZOOM THING FOR THIS INDUSTRY EDUCATION SIX DIFFERENT MARKING TOPICS THEY CAN PUT TOGETHER A WORKSHOP WE CAN SEND OUT TO EVERYONE OR ATTEND VIRTUAL. HEY, WHICH ONE ARE YOU INTERESTED IN HOPEFULLY NARROW DOWN FROM THERE.

GOOGLE CAN CHANGE JUST AS WE GET THE HANG OF IT.

[19.  Northeast FL Sports Complex Update]

>> ANY QUESTIONS ON GOOGLE? MOVE TO NO. 19 OLD BUSINESS UPDATE ON FLORIDA NORTHEAST SPORTS COMPLEX JUSTIN?

>> GOOD AFTERNOON JUSTIN PIERCE, PARKS AND REC.

THE NORTHEAST FLORIDA SPORTS COMPLEX.

DECEMBER 31 COMPLETION DATE. COUNTY TEAM MET WITH CONTRACTORS AND THEIR DESIGN TEAM TODAY. WE MEET EVERY OTHER MONDAY THROUGHOUT THE DURATION FOR STATUS UPDATES.

TAKES SIX WEEKS TO GET BACK. WE ARE WHITING ON THE ESTIMATED DATES. TIMBER CLEANING LATE MAY, EARLY JUNE GET US CLOSER TO THE FALL TIME FRAME.

GROUND BREAKING IS TOM MALONE WITH TIMBER CLEARING.

THAT SAID ANY QUESTIONS? >> SHOOTING FOR DECEMBER.

>> LOOKING AT MID DECEMBER. CLEAR FOR 31ST.

OF THE MONTH. >> AND WE HAVE CONTRACTOR ON

BOARD? >> YES, CARLTON CONTRACTORS.

>> THEY CAME ON BOARD WITH OUR PUBLIC PRIVATE PARTNERSHIP HIRED BY THE HARDENER WE HAVE. LOOKING FORWARD TO IT.

THEY DO GOOD WORK. ANY OTHER QUESTIONS?

>> I THINK THAT SHOULD DO IT. >> IS GENE RUNNING THE GUN

REIGNING? >> ONLY THING HOLDING US UP IS THREE GOFER TURTLES. COSTS $10,000 TO MOVE THEM.

THAT SCHEDULED TO MOVE QUICKLY. I THINK THE CONTRACTOR HAS FOUR MONTHS TO GET THAT FINISHED. THAT WILL BE A FACILITY AVAILABLE DURING THE WEEK LAW ENFORCEMENT AGENCIES.

MAYBE TOURISM TO WORK WITH EVENTS.

[20.  Fairgrounds Master Plan Update]

KEEP YOU POSTED. >> THANK YOU, JUSTIN.

>> FAIRGROUNDS MASTER PLAN? >> I DON'T HAVE UPDATES.

WE WILL KEEP YOU UPDATED ON ALL THE MEETINGS AND HOW THEY ARE

PROGRESSING. >> ANY QUESTIONS ON FAIRGROUNDS?

[02:15:03]

>> DID WE DISCUSS THAT HERE? >> FAIR ASSOCIATION IS AS PART OF THEIR CONTRACT THEY CAN REQUEST CAPITAL IMPROVEMENTS.

THEY HAVE DECIDED TO BUILD EQUESTRIAN FACILITY.

ACCOMMODATE I THINK, 18 DIFFERENT STALLS.

KIND OF A NEW MODEL THAT RESTROOMS ARE BEING BUILT FOR FACILITIES LIKE THIS. THAT CONSTRUCTION WILL START AND BE IN CONSTRUCTION WITH CCUA PROJECT I MENTIONED EARLIER.

THAT WILL HAPPEN AFTER THE FAIR. >> IT IS A UNISEX WHICH KIND OF

THE NEW STANDARD. >> THAT WILL BE RIGHT OUTSIDE OF YOUR EXHIBIT HALL AREA. WITH THE TWO BATHROOMS. I WANT TO MAKE SURE EVERYBODY IS UPDATED.

WE VOTE ON THAT. UPCOMING EVENTS.

[21.  Visitor Center Update]

ANYTHING? >> HOLD ON.

>> SORRY. BIG NEWS.

I DON'T WANT TO SKIP THAT. >> I DON'T KNOW WHO IS MORE EXCITED CONNOR OR ME. IT IS REALLY HAPPENING.

WE WILL BE COORDINATING THAT EFFORT WITH THE MUNICIPALITIES AND MOVING FORWARD WITH THAT. DEFINITELY THE LAST REPORT FROM THE VISITOR CENTERS AND BRING PICTURES OR SOMETHING TO SHOW

YOU WHAT -- >> HOW MANY TV'S?

>> FOUR. ONE FOR EACH MUNICIPALITY.

>> WE WANTED TO GET MUNICIPALITIES DONE AND MAKE SURE THEY WERE OPERATIONAL AND WORKING FIRST BEFORE WE BRANCH

OUT. >> PROBABLY WANT TO TAKE A LOOK AND SEE WHERE THOSE END UP. GOOD.

POSITIVE NEWS. EXCELLENT.

LOOKING FORWARD TO THAT. >> UPCOMING EVENTS.

[22.  Upcoming Events Update]

CONNOR, DO YOU WANT TO TAKE IT? >> AS ALWAYS CHECK EXPLORE PLAY.

MVPA THIS WEEKEND. MILITARY PRESERVATION VEHICLE ASSOCIATION. WINTER RALLY AND SWAP MEET.

FIRING REAL TANKS AND DOING ALL KINDS OF DEMONSTRATIONS WITH MILITARY VIBINGS. THEN WE HAVE THE FAIR COMING UP THAT TAKES TWO WEEKS. THEN WE HAVE A TON OF STUFF.

>> VINTAGE MARKET DAYS MAY AFTER THE FAIR.

MAY 13-16TH. WE HAVE TONS OF SPORTS MOTO SURF IN APRIL. WE HAVE GIST A TON OF SPORTING EVENTS HAPPENING. THERE IS A LOT HAPPENING.

WHEN CONNOR SAID CHECKEXPLORECLAY.COM AND EVENTS GO THERE. THRASHER POINT RELEASED GREAT NEW SHOWS COMING UN. THERE IS A LOT HAPPENING IN OUR COMMUNITY. A A LOT OF GREAT THINGS. CAMP C GREAT TIME TO GO BACK AND VI VISIT.

>> CONGRESSWOMAN WILL BE THERE TO MAKE KEYNOTE ADDRESS AND HEAR FROM LOCAL VETERANS AS TO THEIR THOUGHTS ON NATIONAL VIETNAM

VETERAN'S DAY. >> IT IS A GREAT PICTURE OF HOW

[02:20:02]

PEOPLE CAN COME TO VIETNAM VETERAN'S CEREMONY AT TAPS MONUMENT. THEN HEAD OVER TO THE MILITARY MUSEUM OF NORTH FLORIDA AND SEE MVPA EVENT.

THEY DIDN'T PLAN IT THAT WAY, HAPPENED THAT WAY.

WE WANT TO START PLANNING THINGS LIKE THAT.

WHERE THEY CREATE SYNERGY. >> OF COURSE WE WANT TO SEE THEM ON THE ARRIVALIST STAYS LONGER. IF NOT OVERNIGHT.

COUPLE OF ITEMS, SCOTTISH GAMES MEETING WITH THEM TODAY.

ROUGH ESTIMATE, 22,000 ATTENDED SCOTTISH GAMES COUPLE OF WEEKS AGO. STRAWBERRY FESTIVAL.

ORDINARILY ASSUME 5,000 AND END UP WITH HOW MANY?

>> 18,000. WORD OF WARNING TO THOSE FOLKS OPERATING FACILITIES. AND FOLKS AT YOUR EVENTS.

FOLKS ARE TIRED OF BEING COOPED UP AND LOCKED DOWN.

SHOWING UP AT EVENTS. KEEP THAT IN MIND IF YOU HAVE

EVENTS YOU ARE PLANNING. >> JUST ON THE STRAWBERRY FES FESTIVAL.

SECOND YEAR IN A ROW JUST SOMETHING WE NOTICED SINCE MEMORIAL DAY ALWAYS THIS IS OUR SECOND BIGGEST WEEKEND.

INTERESTING THE TRAFFIC FOR THAT IS SOMETHING ELSE.

>> STEPHEN YOU SHOULD COME UP WITH A STRAWBERRY-THEMED COFFEE JUST A SESSION FROM YOUR LOCAL LOVER OF COFFEE.

>> DID A LOT OF TALKING. A LOT OF FACEBOOK I DON'T KNOW THEY WERE PREPARED FOR THE VOLUME.

MAN, WE SHOULD HAVE DONE SOMETHING IN TANDEM WITH IT.

A LOT OF THE OF PEOPLE LEAVING EARLY OR WAITING AND COMING TO THE SHOP AND TELLING US ABOUT THE EXPERIENCE.

THERE IS AN OPPORTUNITY THERE. >> WE ARE MEETING OUR COUNTY MANAGER HOWARD AND STAFF MEETING WITH THE SHERIFF'S OFFICE AND FAIR MANAGER-DIRECTOR TOSHA AND PEOPLE CAN GET TO THE FAIRGROUNDS AS EXPEDITIOUSLY AS POSSIBLE MOVING PEOPLE OUT AS MANY AS DID. WANTED TO MENTION THAT.

ANYTHING ELSE FROM ANYBODY? >> FOOD TRUCK FRIDAY THIS MONTH CANCELLED BECAUSE OF WEATHER. AND THEY ARE ALREADY SAYING THERE IS PENT UP PARTICIPATION GET THERE EARLY BRING COOLER AND CHAIRS. THE FREE KIDS RELATED EVENT WHAT

TIME IS IT? >> SATURDAY.

>> ANYTHING ELSE, BOB?

>> NICE ANNOUNCEMENT. WE HAVE BEEN TRYING TO UP THE

ANTE ON RECOGNIZED BANDS. >> THAT WAS GOOD TEASE BOB.

>> THANK YOU ALL. APPRECIATE THE EFFORT AND YOUR PARTICIPATION AND WE'LL SEE YOU AGAIN IN MAY.

THANKS,

* This transcript was compiled from uncorrected Closed Captioning.