[Call to Order] [00:00:06] >> GOOD AFTERNOON, THANK YOU FOG US. THIS THE IT TOURIST DEVELOPMENT. JANUARY 26, 20 IT TWO. >> IF I CAN CALL TO ORDER AND HY INTRODUCE YOURSELF AND MOVE THI. >> RANDY ANDERSON, TOWN OF ORAN. >> BOB OLSON, CLAY COUNTY CITIZ. >> DEBBY BEELZ, CITIZEN. >> GI, TEE VAN CITIZEN. STEVEN KELLY, SPRIRCHG PARK COF. >> AND WE HAVE MEMBERS OF OUR TD FILM DEPARTMENT HERE ALONG WITHY ATTORNEY AND WE HAVE HANNAH ON S BRIGADE SOY THINK WE'RE ALL SET. A BUSY AFTERNOON HAID. [Public Comments] LET'S GET RIGHT TO IT. FIRST OF ALL, OPEN UP THE PUBLIT SECTION. ANYONE HERE TO MAKE A PUBLIC CO, YOU'RE MORE THAN WELCOME TO JOIE PODIUM. [1.  Penney Farms Museum Update] SEEING THAT WE'LL CLOSE PUBLIC S AND GO TO OUR FIRST UPDATE. FROM THE PENNEY FARMS MUSEUM. THIS IS I GUESS A FINAL OR NEXTL UPDATE. >> IT IS. THE PENNEY FARMS MUSEUM IS, THIR GONE A SOFT OPENING. IT'S OPEN TO THE PUBLIC NOW ANDL BE HAVING THEIR GRAND OPENING I, I THINK THE DATE IS FEBRUARY 22. AND YOU ALL WILL BE GETTING AN N TO. THAT WE'LL HELP THEM MARKET THA. THE EXHIBITS ARE GREAT. I TOOK A LITTLE SNEAK PEAK. IT TELLS THE STORY OF PENNEY FA, VERY WELL AND THERE'S LOTS OF GT HISTORY THAT YOU MIGHT NOT HAVEN ABOUT. PENNEY FARMS AND OUR TREASURE IE CENTER OF THE COUNTY. SO JUST WANT TODAY LET YOU ALL T AND THIEF WORKED VERY HARD ON TT AND ARE VERY PROUD AND READY TOT OFF. >> YEAH, THEY HAVE BEEN VERY EXT THAT FOR A LONG TIMEMENT I'M EXO LOOK THERE AND SEE IT. LOOKING FORWARD TO THE GRAND OPG THERE. NO. 2 ON THE AGENDA ANYONE HAVES FOR KIMBERLY ON PEB PENNEY FARM. I CAN ASSURE YOU YOU WON'T BE GY [2.  EVOK Marketing Update] COUPONS WHEN YOU GO TO THE STORT THE MUSEUM. ALL RIGHT. NO. 2, THE EVOK MARKETING UPDAT. >> YES AND WE HAVE SPECIAL GUES. LINSEY AND LAUREN FROM EVOK. THEY ARE JOINING US VIA TEAMS AE GOING TO TRY THIS VIA PHONE AS O HOPEFULLY. LINSEY AND LAUREN, YOU TELL US N HEAR US AND WE'LL ADAPT AS WE G. THANK YOU FOR JOINING US TODAY. ARE YOU ALL READY TO GO? READY. >> WE ARE READY. >> OKAY. PERFECT. I APPRECIATE YOU GUYS HAVING US. SO HERE TO INTRODUCE US AND OURR FOR EVOK AND I'LL HAVE LAUREN IE HERSELF. SO I'M LAUREN PHILLIPS AND I'M R WRITER AS WELL AS DIRECTOR OF E. SUPER EXCITED TO SHOW YOU GUYS S CREATIVE, THIS IS THE FIRST CRET WE'VE DONE SINCE GETTING TO VISS AND SHOOT PHOTOS AND VIDEOING ON ALL THROUGHOUT THE COUNTY. WE WANTED TO SHOW ALL OF IT WITS CAMPAIGN BECAUSE WE GOT SO MUCHF AND SUCH A VARIETY OF DIFFERENT. SO WE KIND OF APPROACH THIS CREE CAMPAIGN WITH A MISSION TO INCLH AS WE COULD AND GIVE ALL THE VAF ACTIVITIES AND ATTRACTIONS THATO OFFER. IF YOU GO TO THE NEXT SLIDE LIN. THERE WE GO. PERFECT. AS WE WERE SHOOTING THEM, THIS F A SNEAK PEAK AT SOME OF THE STUE WERE ABLE TO CAPTURE. WE GOT TO LITERALLY BEE BOP AROY CITY AND SHOOT EVERY WHERE SO I. SOMETHING THAT GOT TO US WHILE E SHOOTING WAS THIS EYE DEEFER AUC FLORIDA. THE CREW AT GRUMPIES FOR BREAKF. THEY WERE SO REAL AND EXCITED TE WITH US. AND THE CAPTAIN THAT TOOK US ARE LAKE ON THE PONTOON BOAT. THE ANTIQUE FINDS THAT WE FOUNDE WITH A UNIQUE STORY. ALL THESE THINGS CAME TOGETHER E THE PLACE JUST FEELS LIKE A REAF HOME TOWN FLORIDA. AND THAT'S KIND OF OUR CONCEPT S LEGS. SO WE STARTED WITH THAT AUTHENTA [00:05:01] AS KIND OF OUR CONSTANT, SO AN R ARCHING THEME ACROSS OUR PIECESH THAT WE CAN PAIR A SECOND MESSAE HOME THE IDEA OF FINDING REAL A. WE GOT A REPETITION BY REPEATINC AND DRIVING IT HOME AND THEN LAN THIS SPLIT SCREEN LOOK THAT ALLO USE OUR AMAZING PHOTOGRAPHY ANDE AND IT INCLUDES A TWO FOR ONE AD EVERYTHING. SO THIS BECAME THE BASE OF OUR N AND THEN WE HAVE A COUPLE OTHER, OTHER PIECES OF CREATIVE TO SHOS TODAY. SO UP NEXT ON THE NEXT COUPLE OE WE'RE GOING TO SHARE WITH YOU T5 SECONDS VIDEOS THAT WE CREATED. SO THE VIDEOS ARE GOING TO CONTO UTILIZE THE SPLIT SCREEN DESIGNE CREATED FOR ESSENTIALLY THE WHOE CAMPAIGN. WE BROUGHT THESE CLIPS TO LIFE G EYE CATCHING FOOTAGE AND IT IS L AND ENGAGING. WE HAVE EXCITING AND UP LIFTINGO GO ALONG WITH IT. HOPEFULLY YOU CAN HEAR THAT. IF NOT PICTURE IT IN YOUR MIND O WANTED TO MENTION THAT WHEN WE E VIDEOS, THERE COULD BE A SLIGHTG OF THE PLAY BACK BECAUSE OF THET CONNECTION BUT VIDEO ITSELF IS . WE'LL GO HEAD AND PLAY IT. >> (MUSIC PLAYING). >> AS YOU JUST SAW WE GO THROUGE DIFFERENT EMOTIONS AND FEELINGSO EXPLORER, EXCITEMENT, EXPLORE JL THOSE THINGS AND THEN YOU KNOW E THAT CONNECT EVERYTHING THAT EXS SOMETHING REAL RIGHT SO THAT TIS EVERYTHING TOGETHER SO WE CREATD SPOT THAT I'LL SHOW YOU NOW. >>> (MUSIC PLAYING). >> PERFECT AND I'LL HAVE LAURENT OUR OTHER ASSETS THAT WE HAVE. AND WE CREATED DIFFERENT BANNERS AND FOLLOWING THAT CAMPAIGN DES. WE HAD TO TWEAK IT A LITTLE BITO ACCOMMODATE THE SIZING. SO YOU'LL SEE A SPLIT SCREEN WHE DOING FLIP FOR THE DIFFERENT FE. THERE YOU GO. THERE'S GRUMPIES LIKE I TOLD YO. WE HAVE ALL DIFFERENT SIZES HER. EVEN MORE SIZES BUT WE THOUGHT D SPARE YOU GUYS SO WE CHOSE TWO . AND THEN WE ALSO CREATED SOME SD ADS FOR SITES LIKE TRIP ADVISER. THESE DISPLAY IN LINE WITH OTHEG SO IT LOOKS LIKE ORGANIC CONTENR THAN ANOTHER AD. IT CAN BE MORE ENGAGING. AND THEN WE ARE ALSO RUNNING GOE RESPONSIVE DISPLAY ADS AND THES, THEY OPTIMIZE DIFFERENT COMBINAS DEPENDING ON WHAT IS REL CONVENE PERSON OF THE THEME OF THE AD SL DIFFERENT SORTS OF COMBINATIONSF POSSIBLE ADS SO WE CAN GET MORER YOUR BUCK WITH THAT. AND I THINK THAT'S IT. THAT'S ALL WE HAVE TO SHOW YOU . I THINK THERE ARE MORE PIECES IE WORKS. WE WANTED TO GIVE YOU A GUYS A E CREATIVE WE'RE PUTTING OUT THERW AND AGAIN, THANKS FOR HAVING USR THERE AND SHOOT EVERYTHING ON S. IT WAS REALLY FUN. >> WE HAD A PLEASURE. >> THANK YOU ALL. >> AND IF YOU NEED US BACK OR A, JUST LET US KNOW. >> DO YOU ALL HAVE ANY QUESTIONR ANYTHING ABOUT THE NEW CREATIVE? >> I MEAN, THE PHOTOGRAPHY IS G. REALLY CAPTURES ALL THOSE ESSENT THEY PORTRAY AND I LIKE THE AUTC FLORIDA TAG ON IT, IT'S A LITTLT AND I HAVEN'T SEEN ANYONE COME O USING THAT AND EXPLORE THE SOMEL KIND OF THING IS SORT OF NEAT. >> GOOD. GOOD DEAL. AND YOU ALSO HAVE -- >> NO, GO AHEAD. >> I WAS SAYING WE HAD A LITTLEF HARD TIME HEARING THAT SO I'M NF IT WAS GOOD OR BAD. >> IT WAS GOOD, IT WAS GOOD. >> DO I DARE ASK? >> SO CHAIRMAN SELA WHO IS OUR R COUNTY COMMISSION, ONE OF OUR CY COMMISSIONER'S HERE AND CHAIRMAE [00:10:04] TDC MENTION THAT HE LIKES THE AC TAKE ON THE WHOLE CAMPAIGN, THE PHOTOGRAPHY WAS GREAT. THE IMAGES DEFINITELY PORTRAY WE AS A COMMUNITY AND THAT HE HASNN THAT ANGLE AND THAT MESSAGE IN M ADVERTISING SO HE IS EXCITED TO. >> YEAH, THAT'S GREAT. AWESOME. GOOD TO HEAR. >> ANYONE ELSE HAVE ANY THOUGHT? >> I GUESS NOT. >> I THINK WE'RE EXCITED ABOUT . >> I AGREE. >> WE'RE SO EXCITED. >> WE DO HAVE ONE MORE. >> I AGREE WITH THE COMMISSIONE. I THOUGHT THAT IT'S A VERY CLEVE AND EVERYTHING TO USE FOR CLAY Y BECAUSE IT'S VERSATILE AND NOT D AND I THINK THAT AUTHENTIC WORDF APPLY TO A BUNCH OF DIFFERENT TT ALSO IN REALITY IT'S HARD TO PUS YOUR THUMB ON EXACTLY WHAT IS GN CLAY COUNTY BUT I THINK THAT SUP FOR THE MOST PART. ALL THE DIFFERENT GAMUT OF THINN HERE. >> AND IT ALSO LEADS TO YOU PUTR OWN THOUGHT PROCESS INTO IT. YOU KNOW. WHAT IS REAL ABOUT IT? WHAT'S AUTHENTIC ABOUT IT. GETS YOUR THOUGHT GOING IN ONE S THERE AND YOU CAN APPLY IT AS Y. >> DEFINITELY. >> OKAY. SO WE LOVE THE AUTHENTIC. >> YAY. >> THE TAG LINE AND ALL OF. THAT I KNOW THAT WAS THE WORD TD SEVERAL TIMES WHEN WE WERE TALKH ALLIE AND COMING UP WITH THINGSU GUYS HIT THE NAIL ON THE HEAD WT YOU BROUGHT US TO. SO THANK YOU GUYS, SO, SO MUCH. NO PROBLEM. SO HAPPY TO SHARE THIS WITH YOU. WE APPRECIATE IT. >> OKAY. AND YOU ALL, ALL LEIGH IS AT ANR MEETING SO WE DO HAVE OUR ADVERG REPORT AS WELL. SO IF YOU ALL WANT TO GO OVER T? WE JUST LOST YOU. >> I THINK WE'RE GOING TO GO OVN OUR OWN BECAUSE I THINK WE LOST. >> OKAY. THANK YOU GUYS. >> THANK YOU SO MUCH, BYE. >> BYE,. >> THANK YOU. >> SO YOU ALL HAVE THIS, OUR ADE PERFORMING WELL, TRAFFIC CONTINE MOVING TO THE SITE. WE'RE GETTING LOTS OF RESPONSE. BECAUSE WE HAVE THIS FULL CALEN, YOU CAN SEE THE TRENDS AND WHENE MOST TRAFFIC TO THE SITE. AND THAT'S DEFINITELY. I MEAN IT GOES ALONG WITH EVENT. SO THAT'S REALLY NO SURPRISE EI. BUT WE'VE GOT JUST GOOD SOLID ND WHAT YOU'LL START TO SEE AND I E TALKED A LITTLE BIT ABOUT THIS T MEETING, NOW THAT WE HAVE THIS W WE CAN START TO COMPARE. SO YOU'LL START TO SEE THAT IN T MONTH'S REPORT SOME MORE COMPARD HOW WE'RE DOING. SO YOU KNOW, WHAT TO DO AND YOUI MEAN FISHING STILL CONTINUES TOU KNOW A HIGH, I MEAN, IT IS, FISS STILL THE NO. 1 SEARCHED ACTIVIY OF OUR CAMPAIGNS. AND THEN EVENTS ARE RIGHT AFTERO IT'S -- AND WE'VE GOT GREAT IDEW TO TACKLE THE FISHING MARKET. SO I THINK YOU KNOW ALAN MY TALT SOME OF THOSE BUT DO YOU ALL HAY QUESTIONS ABOUT ANYTHING WITH TE ADVERTISING REPORT? >> I DON'T HAVE ANY PARTICULAR S ON THE REPORT JUST THE THOUGHT E CREATIVE, WHERE ARE WE GOING TOG THAT? >> SO WE ARE USING THAT PRIMARIH GOOGLE ADS, WITH TRIP ADVISER AH ANY OF THE WHAT WE CALL OTT WHIO THERE MAY BE SOME NETFLIX BUYS , [00:15:03] SOME YOU TUBE ADS THAT WE DO. ALL OF THOSE ARE SCATTERED THROR MARKETING PLAN BASED ON WHEN WEO DRIVE BUSINESS AND SO THOSE AREE VIDEOS WILL BE SEEN AND WHERE TR ADS WILL BE. WE'RE DOING SOME ADDITIONAL ADVS WELL. WE DID RUN AN AD IN FLORIDA TREE FEATURE IN NORTHEAST FLORIDA FOE JANICE YOU. THAT WAS THE FIRST AD THAT ACTUD THESE NEW IMAGES AND THIS NEW C. WE WILL GET READY TO SWITCH OUTN FLORIDA COUNTRY MAGAZINE IN THEY ISSUE. AND THEN WE'RE ALSO ADVERTISINGN UNDISCOVERED FLORIDA WHICH A VIA CO OP THAT IS PART OF THE SMITHN MAGAZINE AND SO THE SELL OF LIFD TARGET MARKET IS PERFECT FOR US. THERE'S A LOT OF SMALLER DESTINN THAT'S FEATURE THE ECO TOURISM O OP. THEY ARE ALL FLORIDA DESTINATIOE JUST GOT THAT CREATIVE TO APPRO. SO WE'RE SWITCHING EVERYTHING IS NEW IMAGERY AND NEW CAMPAIGN OFC FLORIDA. SO THAT'S JUST A FEW OF THE PLAT WILL BE SEEN. THE VIDEOS THAT YOU SAW, THE ADE ALREADY LOADED TO OUR YOU TUBE . IF YOU GO TO THE CLAY COUNTY GOT YOU TUBE CHANNEL. CLAY COUNTY TOURISM OR EXPLORE A PLAY LIST AND YOU CAN FIND IT T. >> HAVE YOU MOVED ANYWHERE WITHM OR ANYTHING LIKE THAT? >> NOT YET. I HAVE A MEETING, I THINK IT'S 3 ABOUT THAT. >> WOULD ANY OF THOSE ADS FIT? SO THE BANNERS, SOME OF THE VIDE ABLE TO DO SOME AD REELS AND THS OF THINGS SO WE'LL BE ABLE TO DE THINGS. AND THE GREAT THING IS THAT ALLR MARKETING RIGHT NOW FOR THE MOSS DIGITAL SO WE CAN BE NIMBLE IN G FACEBOOK ADVERTISING AND MAYBE H THE SPEND THERE AND MOVE IT OVEO INSTAGRAM HOPEFULLY. >> ANYONE HAVE ANY OTHER QUESTIR ABOUT THE REPORT OR THE CAMPAIGS TALKING ABOUT? >> AND I WILL LET YOU KNOW IF WN INSTAGRAM BETWEEN THIS MEETING E NEXT ONE SO THAT YOU CAN FOLLOW. >> OKAY. ANYTHING ELSE? >> ON THE CAMPAIGN. [3.  Airstream Ventures- Quarterly Report] >> AND LET'S MOVE TO NO. 3, AIRM VENTURES. WE GET OUR QUARTERLY REPORT. ALAN VERLANDER IS HERE. THANK YOU ALAN FOR JOINING US O. >> EXCITING STUFF ON THE CAMPAII THINK GOING INTO THE FIRST SLIDE PRESENTATION SO AS WE TALKED AB% A LOT OF THESE CONVENTIONS AND E WE'VE HAD CONTRACT WITH YOU GUYY HAVEN'T EXIST TED BECAUSE OF COO WE'RE NOW EXCITED TO FINALLY GET AND WE ALSO HAVE A NEW FACILITYL BE MARKETING COMING UP IN JANUAH IS GOING TO BE EXTREMELY EXCITI. I THINK, I'LL TALK ABOUT THAT ID BUT GOING BACK TO THE NEW CREATE ARE OUT THERE MARKETING CLAY COE NEED TO IB COOPERATE. THAT AND WE HAVE THE NATIONAL AN OF ALL SPORTS COUNCILS AROUND T. THAT WILL HAVE ABOUT 1500 EVENTS FROM USA ARCHERY TO ANYTHING YOO SEE 3 ON 3 SOCCER. AND ALL THESE KINDS OF THINGS. OBVIOUSLY BASED UPON AND WE SUBE SUBMIT ALL THE PEOPLE WE WANT TD ON THE FACILITIES WE HAVE. OBVIOUSLY IT DOESN'T BENEFIT USO VISIT MOUNTAIN BIKING BUT IT DOT WE HAVE A NEW FACILITY, WE NOW O MANY MORE PEOPLE CE CAN GO SEE O THAT'S REALLY EXCITING BECAUSE E THINGS AS WE HIT PEOPLE IN MAY T AND CLEARLY OCTOBER, WE'RE GOINE TALKING 23 ANYWAY AND THE NEW FY WILL ALREADY BE DEVELOPED. SO IT WILL BE, I THINK WE'LL SER PUSH IN 23 OF SO MANY MORE EVENT WILL BE COMING TO THE AREA AND F THESE CONVENTIONS, IT IS A LOT E EVENT PLANNERS, THERE'S A LOT TE AROUND BUT THAT'S GOOD BECAUSE E BUILDING MORE AND MORE RELATION. SO KENNEDY, THINK EVERYBODY MIGT KENNEDY. SO KENNEDY IS NOW TAKING ON MORR TOURISM ROLE AS WELL SINCE JOEL. [00:20:05] YOU KNOW KICK HIM OUT AND WE BRY IN AND SO SHE'LL BE GOING TO THO WE'LL BE ABLE TO MEET WITH A LOE PEOPLE INSTEAD OF JUST ME. WE'LL HAVE A COUPLE PEOPLE GOINE SO WE CAN SEE AS MANY PEOPLE AS. THOSE WILL BE COMING IN. I WANTED YOU ALL TO SEE WHERE WE GOING AND WHAT WE'RE DOING. WE'RE EXCITED TO REPRESENT CLAY. BEFORE WE GO ON TO THE NEXT THIS THERE ANYTHING IN PARTICULAR ORL THAT WE NEED TO PREPARE IN TERMA BROCHURE OR MULTIPLE BROCHURES? >> SO ONE OF THE THINGS WE TALKT AND ALAN AND I JUST HAD THIS CON ABOUT TWO WEEKS AGO. WE'RE CREATING A DIGITAL MEDIA T ALAN CAN TAKE WITH, PUT ON A TH, SHOW THE CLIENT RIGHT THERE IN F THEM. HOWEVER, HE NEEDS TO USE IT. SO THAT MEDIA KIT WILL INCLUDE O OUR VISITOR'S GUIDE AND SPORTS N ON FACILITIES AND BASIC PHOTOS T BASIC WHERE IS CLAY COUNTY INFON THAT WE GENERALLY GIVE TO ANY MT TO BUILD AWARENESS. AND LIKE I SAID, SOME SPORTS SPC THINGS. >> AND I UNDERSTAND THE DIGITAL. I'M AN OLD FASHIONED GUY. I LIKE TO HAVE PAPER. HOW DO THEY USUALLY WORK ON IT F THOSE SHOWS? EVERYONE IS DIFFERENT. WE MISSED THE LAST TWO YEARS SOY TECHNOLOGY HAS ADVANCED IN TWO E THESE THINGS SO I WOULD IMAGINEE WOULD BE A LOT MORE DIGITAL STUN THERE WOULD BE. I'M LIKE YOU. JUST LET ME READ THROUGH THE ST. BUT WE'LL HAVE BOTH FOR THAT VE. AND I THINK MOST OF THESE EVENTU HAVE THE FACILITY, WE'RE TALKINO SEVERAL PEOPLE AS YOU'LL SEE BEI WENT TO THE FLORIDA SPORTS FOUNN SUMMIT MEETINGS AND IT WAS ALL O FACE INTERACTION. WE HAVE A FACILITY THAT CAN ACCE YOUR EVENT. LET'S START TALKING. >> IT'S IMPORTANT TO GIVE THEM F PAPER OR DIGITAL OR WHATEVER ASE BEHIND BUT IT IS REALLY, THEY AE TRYING TO FIND AS MANY PLACES TO THEIR FACILITY OR THEIR EVENT AN IT'S A SALES GAME. WE WANT TO MAKE SURE WE LEAVE BD DIGITAL AND PAPER WISE BECAUSE E SOME THAT STILL DO PREFER PAPERL SO. >> WE'RE REALLY EXCITED ABOUT I. I THINK IT WILL BE ONE OF THE FS THAT CLAY COUNTY HAS BEEN A AT F THESE PLACES AND SO JUST THE SMO COST OM THAT WE SAW AT FLORIDA S FOUNDATION, THE SUMMIT THERE, TE PROBABLY 24 EVENT PLANNERS AND E LEADS OF ABOUT SIX TO EIGHT PEO. NOW YOU'RE TALKING BAY WHOLE DIT WORLD THAT WE'LL BE IN WHICH WIE EXCITING. >> EXCELLENT. ANY OTHER QUESTIONS FOR ALAN JUE SUMMIT OR THE SHOWS THAT THEY G? >> OKAY. GO HEAD ALAN. >> AND WITH A TEN FIELD FACILITD EVERYTHING NOW THAT WE CAN PAR , IT'S GOING TO BE GREAT. THE NEXT SLIDE IS I WANTED TO GN IDEA OF THE PIPELINE OF EVENTS S A FISHING THING THAT I WANT TO A LITTLE BIT. SO APRIL 22 THROUGH THE 24, WE H TO SURF AND MONTH TO SKATE CHAM, CHAMPIONSHIPS. WE'LL BE HEARING ABOUT THE GRANA LITTLE BIT. THAT IS GOING TO BE. I'M DRAWING A BLANK ON THE LAKE. AT KEYSTONE HEIGHTS AT LAKE GEN. IT WILL SET UP PERFECTLY FOR. THAT JUST SO EVERYONE UNDERSTANS BASICALLY A JET SKI SURFBOARD SE ON A SURFBOARD WITH A JET PROPET IS THE SAME PROPELLER THAT IS TS A JET SKI. THESE THINGS COST ABOUT $12,000N THE SKATEBOARD COMPETITION. IT'S AN ELECTRIC SKATEBOARD ANDE CONTROLLER IS IN YOUR HAND AND O THROUGH ALL THESE LOOPS AND ALLT SCIEFNED STUFF. IT WILL BE REALLY NEED BUT THE T ABOUT IT IS CBS SPORTS NETWORK D FILMS EVERYTHING AND THERE'S A E SPECIAL ON CBS NETWORK A COUPLES LATER ABOUT THIS EVENT AND THE E THING IS ABOUT CLAY COUNTY. AND SO THAT'S GOING TO BE REALLY COOL. THEY DO A GREAT JOB WITH IT. MARTIN WHO LIVES IN SWITZERLAND. SO HE STARTED THIS OVERSEAS ANDW COMING TO AMERICA AND WE'LL BE E STOPS IN AMERICA THAT THEY ARE BRINGING THIS COMPETITION TOO. IT'S GROWING AND GROWING AND GR. THIS WILL BE A SIGNIFICANT HOTE. THERE WILL BE TEAMS COMING IN FL OVER THE WORLD COMPETING IN THI. SO IT'S A REALLY COOL CONCEPT AE LUCKY TO GET IT AT LAKE GENEVA E IN THE PLANNING PROCESS RIGHT N. JUNE 10TH THROUGH THE 12TH, WE E THE SUNSHINE STATE GAMES. WE HAD THOSE LAST YEAR. WE WERE ABLE TO KEEP THEM AGAINE GOT DISC GOLF. [00:25:05] ULTIMATE FRIS BEE. KAYAK. MARATHON AND BATON TWILG AND PI. THOSE WILL BE GOOD EVENTS AND WT FOUND OUT THAT THE ULTIMATE FRIR THE DISC GOLF PEOPLE, THEY WANTA SECOND EVENT THE NEXT WEEKEND AK WE TURNED THAT IN. KENNEDY TURNED THAT IN. ULTIMATE FRIS BREE I'M SORRY. AND THAT WILL BE ANOTHER BACK TK WEEKENDS THAT WILL BE COOL. AND JUNE 16TH THROUGH THE 18TH U U.S. CYCLING. THIS IS OUR LABOR OF LOVE WITH Y IT WORK SOD WELL LAST YEAR WITHP PLANNING AND MAYBE UNDER MORE SI GUESS THIS YEAR. WE ARE TRYING TO FIND ROUTES TOT WORK AND SO KIMBERLY, IF I COULT PRAISE HER FOR A SECOND IS GOIND BEYOND TO TRY AND MAKE THIS WOR, WITH U.S. CYCLING FROM WHAT ROAN CLOSE, WHAT WE CAN'T CLOSE. AS YOU ALL REMEMBER T WAYS HUGED WE DON'T WANT TO LOSE THAT BECAE CAN'T GET ROADS SO WE'RE WORKINY FEVERISHLY IT SEEMS LIKE EVERY Y AND FIND THOSE ROADS TO PLAIK I. AND SO YOU KNOW HOPEFULLY WE A T WILL HAPPEN AND WE MAY END UP HO USE ONE PORTION OF THE ROADS INA DIFFERENT COUNTY AND THEN THE GY COUNTY SO WE'RE WORKING ON IT R. THE SAME EVENT WE HOSTED LAST Y. AND THE THEN I WANTED TO KIND OU UPDATES ON WHO WE'RE TALK TO RI. WE HAVE KICK IT WHICH IS A THREE SOCCER EVENT. WE'RE TALKING TO THEM. THEY DO HUGE TOURNAMENTS AND THE EXTREMELY EXCITED ABOUT 2023 WIW FACILITY. THEY WANT TO KIDDINGLY OWN THE Y BUT THEY HAVE A LOD LOT OF EVENT THEY BRING AND SO WE'RE SETTING. WE'RE TRYING TO GET A SMALLER EE FOR 22 TO GET THEM TO SEE CLAY D 23 HOST ONE OF THEIR MEGAONES. WE ARE GOING TO BE HOSTING A COF CROSS EVENTS SINCE I TURNED IN S REPORT. THAT HAS COME TO FRUITION. SO IN MAY WE WILL BE HOSTING A,T 600 GIRLS. A GIRLS SHOW CASE HIGH SCHOOL TS AND THEY WILL BE COMING IN FROM, PROBABLY FROM GEORGIA TO SOUTH D COMING IN FOR A WEEKEND. THAT WILL BE A BIG EVENT AND WEE TRYING TO BOOK ONE IN THE FALL. THIS EAST SPORTS EVENT. BOB AND I HAVE BEEN COMMUNICATI. WE MET THEM AT THE FLORIDA SPOR. THEY ADJUST ANNOUNCED THEIR EVES VEGAS SO NOW THEY ARE BEGINNINGT EVERYTHING ELSE IN MOTION. THEY ARE AN INTERESTING, IT'S AN INTERESTING ENTITY BUT E- SPORTL KNOW VIDEO GAMES AND EVERYTHING. IT'S HUGE NOW AND SO YOU KNOW TR HORN SETS UP PERFECTLY FOR THATO WE'RE JUST TRYING TO GET THEM I. EVERY TIME WE TALK TO THEM THEYE GOING TO COME NEXT WEEK AND HAVE VISIT. I DON'T WANT TO CALL BOB EACH TE UNTIL WE HAVE IT IN CONCRETE. I THINK NOW SINCE LAS VEGAS IS Y WILL START PERCOLATING DOWN TO . AND SWITCH OVER TO KAYAK AND FI. NITRO RALLY CROSS. I'LL GO OVER THAT IN A SECOND FM DECEMBER BUT WE'RE STILL TALKINM ABOUT GOING THROUGH ALL THE RECD EVERYTHING NOW BUT WE'RE STILL O THEM ABOUT COMING BACK AND DOINT AGAIN HERE. THERE'S A FOOT GOLF EVENT THAT A REGULAR GOLF COURSE BUT IT'S INF THE GREEN. WE'RE TRYING TO FIND A GOLF COUT WOULD BE WILLING TO. HAVE YOU TO DIG A HOLE PROBABLYE OF THE PODIUM HERE AND IT'S BAIN BASICALLY LIKE A TOARK BALL ANDE OFF FROM THE TEE AND YOU KICK IU PUT IT IN THE HOLE BASED ON. THAT SO YOU'RE ASKING GOLF COURG BIG HOLES IN THEIR GOLF COURSE. IT'S VERY TOUGH TO GET THEM TO . BUT FOOT GOLF BRINGS A BIG CONTH THEM AND SO WE'RE TRYING TO MAKT WORK. >> AND THEN P1 AQUA X IS JET SKN INTERNATIONAL JET SKI COMPETITIT ALSO COMES ON FOX SPORTS. SO THIS IS ON CBS SPORTS NETWOR. THIS WOULD BE ON FOX SPORTS. HI A CONVERSATION WITH THEM ACTY TODAY. THEY WOULD LIKE TO LOOK AT SOMEN THE FALL SO WE'RE TRYING TO PUTT TOGETHER RIGHT NOW. THEY ARE THE ONES THAT ALSO DO R BOATSZ. IF YOU'VE HEARD OF THEM, POWER T RACING. THEY DO THAT ALL OVER THE WORLDW THEY HAVE GONE INTO JET SKIS ASD [00:30:01] SO IT WOULD BE A VERY SIMILAR EO MONTH TO SURF AND MOTOR SKATE EH JET SKIS. AND THE LAST THING IS THE KAYAKG EVENT. I'VE BEEN IN TOUCH WITH AN ENTI. SET KAYAK BASS GOD IS THE WAY, Y WAY I KNOW HOW TO DESCRIBE IT. HE HAS BEEN QUITE KAYAK BASS FIG FOREVER AND HE HAS TV SHOWS ANDS KIND OF STUFF AND SO HE IS LOOKN ENTITY, A COUNTY OR WHATEVER TOA YEAR LONG CAMPAIGN AND COMPETITS FISHING. AND SO WE KEEP TALK ABOUT FISHIP ALL THE TIME AS THE TOP THING AS OUT OF NASHVILLE TENNESSEE AND S THESE HUGE BASS TOURNAMENTS, ALA KAYAK AND HIS BIG THING IS YOU E TO HAVE AN 80,000-DOLLAR BASS B. YOU CAN BUY A THOUSAND DOLLAR KD FISH AND WIN A COMPETITION AND T AND SO HE HAS A TON OF PEOPLE TK BASS FISH. SO HE WANTS TO CREATE THIS YEARG COMPETITION WHERE, SPEAK OF DIGU COME TO CLAY COUNTY AND SHOW YOA BASS A CERTAIN SIZE AND YOU GETS EACH MONTH AND THEN AT THE END E YEAR, THERE WOULD BE A NATIONAL CHAMPIONSHIP. AND SO WE ARE TALKING TO HIM RI. IT WOULD BE -- I MEAN, THE NUMBE IS THROWING OUT OF HOTEL ROOMS L THAT, AGAIN, IT WOULDN'T BE ONEE EVENT. IT WOULD BE ELONGATED OVER THE A YEAR BUT IT WOULD BE A LOT OF HS EACH MONTH COMING TO CLAY COUNT. SO A LOT OF STUFF HAPPENING BUTE WE'VE BEEN TALKING ABOUT FISHINT THIS GUY, NOW THIS IS WHAT WE'RG BECAUSE THIS MAKES SO MUCH SENSU GO ON HIS YOU TUBE CHANNEL. HE HAS HUNDREDS OF THOUSANDS OF. HE HAS GOT AN OUTDOOR CHANNEL. HE IS THE KAYAK BASS FISHING GOE ONLY WAY TO DO IT. NICEST GUY IN THE WORLD. SO WE'RE TRYING TO GET HIM DOWNN THE NEXT FEW WEEKS FROM NASHVILO REALLY TAKE A TOUR OF EVERY WHE. AND BEGIN TO TALK WITH KIMBERLYK ABOUT HOW TO PUT THIS TOGETHER T WOULD BE REALLY EXCITING AND A G EVENT WAY NATIONAL CHAMPIONSHIPD MORE TO COME ON THAT AND THEN NE TALK, WE WILL HAVE, WE'LL BE HOY SOME OF THESE WILL BE IN CONCRED WE'LL BE ADDING THEM TO THE OTHN ON THE SCHEDULE. AND THEN THE FINAL THINGS OR THO FINAL SLOT IS JUST A RECAP OF NY CROSS. I THINK THAT WAS AN OVERALL A G. OKAY. IT, THE RACING WAS AMAZING. THE PEOPLE THAT WENT HAD A GREA. I THINK WHAT WE'VE GOT TO DO ANE BEEN TALKING IS AND AS I SAID I, THE COMMUNICATION SIDE OF IT WAA STRUGGLE BECAUSE WE WERE ONE OFT RACES AND EVEN THOUGH WE WERE TE CHAMPIONSHIP RACE, THEY WERE WON ALL THE OTHER RACES AND GOT TO E END AND IT MADE IT VERY DIFFICUO FROM A MARKETING STANDPOINT ANDF THAT, I THINK A GENERAL NUMBERSE PROBABLY HAD AROUND 3500 ON SATD PROBABLY CLOSE TO 5500, 6000 ON. SUNDAY IT WAS PACKED. NOTICABLY DIFFERENT THAN SATURD. THERE WERE A TON OF PEOPLE THERO EVERYBODY LOVED THE TRACK. THEY LOVED EVERYTHING ABOUT IT. THINK WE JUST HAVE TO TIGHTEN IE MOVE FORWARD AND WE KNOW WHAT WW AND SO WE CAN DO THAT. BUT THE SOCIAL MEDIA AND THE NUF ALL OF THAT CERTAINLY TRACKED V. SO ANYWAY. I THINK ONCE WE GET EVERYTHING P THEN WE'LL HAVE ANOTHER CONVERSH THEM TO SEE, DO WE WANT TO DO I? AND DO THEY WANT TO DO IT? AND I THINK THAT'S KIND OF ON BS TO DECIDE IF WE WANT TO DO IT. ANYWAY, AND THE FINAL SIDE IS JR KIND OF OUR, IT WAS A FULL YEARR AND JUST WHAT WE TRACKED AND WIE DIFFERENT EVENTS. AND WE FEEL LIKE EVEN THROUGH CD COMING ON THE END OF COVID T WAY GOOD YEAR. WE'RE REALLY EXCITED ABOUT '22 G INTO '23 NOW WITH A NEW FACILITG ABLE TO GO TO THESE CONVENTIONSK THAT OUR TRACTION WILL BE THAT H GREATER SO. WITH THAT, ANY QUESTIONS? >> ANY QUESTIONS FOR ALAN? >> GO AHEAD GI. I HAVE A QUESTION ABOUT FOOT GO. >> YES. >> CAN WE USE THE COUNTRY CLUB,F COURSE THERE? [00:35:05] >> I DON'T KNOW WHAT CONDITION E PARK COUNTRY CLUB IS, THAT IS OI HAVEN'T CHECKED ON. THAT SAY GOOD IDEA. >> AND ON THAT NOTE HAVE YOU SPO MAGNOLIA POINT ABOUT THE RED NI? >> WE HAVE. THAT'S WHO WE'VE BEEN TALKING W. >> I KNOW THEY MAINTAIN IT, THET MAINTAIN IT GOLF COURSE QUALITY. >> I DON'T KNOW THAT WE'LL BE AD FOOT GOLF RIGHT NOW. >> OKAY. >> EVERYONE WE TALKED ABOUT SAYT DIGGING UP MY GOLF COURSE. >> SO IT'S NOT DEAD YET BECAUSEE GOING TO CHECK ON ORANGE PARK. >> IT'S A GOOD IDEA. IT'S A GREAT IDEA. BECAUSE THE FAIR WAYS DON'T HAVE PLUSH. IT'S A SOCCER BALL. IT CAN'T BE A GOAT TRAIL EITHER. >> AND JUST ANOTHER COMMENT OR E RALLY CROSS, THE ONLY THING I WS DIFFERENT ABOUT THAT ONE IS THAS TOUGH WEEKEND TO HAVE AN EVENT Y COUNTY BECAUSE THERE WAS A LOT . CHRISTMAS ON WALNUT AND HALF A R THINGS GOING ON IN TOWN. I WASN'T ABLE TO MAKE IT OUT TH. IT WOULD HAVE BEEN COOL TO SEE. I THINK THAT'S A CHALLENGING ONE COULD SNEAK IT IN BEFORE THE HO. NOTHING WE HAVE CONTROL OVER BUS JUST A TOUGH WEEK AS SOON AS YOT CLOSE TO THE HOLIDAYS. IT'S GETTING STUFF. OTHER THAN THAT ANYTHING EXCITIG UP WHERE THE PARK COHOST DOWN HE SOMETIME OR ANYTHING ON THE RAD? >> WE'RE TALKING TO SOME FOLKS D GENERALTIES RIGHT NOW BUT I THIL SEE MORE TO COME. >> AND I THINK DEPENDING ON WHAS ARE FOR THE JET SKI RACE AND DIT THINGS LIKE THAT. >> YES, WITH THE JET SKI I THINA X AND ALL OF THAT, THE COOL THIT IS THEY BRING PEOPLE HERE FOR TS AND THEY ARE TRAINING AND DOING, AND SO ALL THESE TEAMS AND IT'SE YOU AND I ARE COMING IN AND WE'G A TEAM. THEY COME WITH, IT'S LIKE A NASM AND THESE PEOPLE HAVE 24 ON THED THEY ARE STAYING HERE FOR TWO W. IT'S INTERESTING I'LL JUST SAY Y BUT IT'S GREAT BECAUSE THEIR MOS GREEN AND THEY LIKE TO SPEND ITO YEAH, I THINK HOW DO WE TAKE THE THAT ARE COMING IN AND DO SOME H THEM TO MAKE CLAY COUNTY SHINE? AND THAT'S WHAT WE'RE GOING TO . >> OKAY. >> AND I THINK THAT'S THE HARD E TAKE THESE EVENT PLANNERS NEEDST THEIR EXPECTATIONS ARE AND WHATE ACCUSTOMED TO DOING IN OTHER PLD MAKE IT FIT IN OUR DESTINATION'. >> AND THAT'S WHERE WE GET TO BE AND TRY TO MAKE IT FIT. >> OKAY. APPRECIATE IT. THANKS. >> AND ABBY, DID YOU HAVE SOMET? >> I DID. VI TO SAY, THE NITRO RALLY CROSS AMAZING. WE WENT BOTH DAYS. IT WAS HARD. WE HAD TO FIT IN A BUNCH OF OTHE THINGS AND TRY TO MAKE IT BACK D BE THERE ALL DAY LONG BOTH DAYSI COULD. THE 3V3 SOCCER, WOI LOVE TO SEE. >> WE WOULD TOO. >> SO MANY PEOPLE. MY HEART IS IN SOCCER BECAUSE MY SOCCER BUT THAT'S 3V3 ARE HUGE. THAT WOULD BE AWESOME TO SEE. HE REALLY WANTS. AGAIN, THEY ARE SO EXCITED. EVERYONE WE TOLD ABOUT OUR NEW , OH MY GOSH, I'M SCARED BECAUSE G TO HAVE IT BOOKED SO MUCH WHICHD THING BUT LIKE THE PEOPLE THAT E WORKING WITH LA CRORKS HE WANTS, HE LITERALLY TALKED TO ME TODAY. I'LL COMMIT TO BRINGING SEVEN EE I BRING 100 TEAMS. THAT WILL FILL UP EVERY HOTEL. SO THAT AND THIS GUY IS LEGIT. HE DOES TOURNAMENTS ALL OVER. HE IS DOING THE ONE THAT WILL BE 600 PEOPLE BUT HE WOULD DO IT RF WE HAD THE FACILITY, HE SAID WIN FIELDS, WE'RE LOOKING AT WE CANS WITH 150, 200 TEAMS. NOT TO MENTION SOCCER TOO. IT'S JUST GOING TO OPEN UP SO MD THEN THE 3V3 SOCCER GUY IS DOUBY EXCITED ABOUT OUR FIELD SO I THS GOING TO BE AS WE'VE TALKED ABOE CHANGER FOR US IN BEING ABLE TOK MASSIVE EVENTS. >> MAY HAVE TO FIND SOMEONE HELO GET TO PHASE 2 REALLY QUICK. WE'RE ALREADY TALKING GRANTS. >> VERY GOOD BOB, YOU GOT SOMET? >> YES, I JUST WANTED TO FOLLOW. YOU SAID FOR THE NITRO, WE'RE GT TOGETHER AND REASONS WHY WE WOUT AND WHY THEY WOULD WANT IT. [00:40:02] ANY REASONS WHY WE WOULDN'T WAN? >> AND I THINK AND I'M NOT SAYIR NAY: BUT IS THAT THE BEST USE C DOLLARS. ARE WE BETTER BRINGING TO A LA E EVENT AND SOCCER EVENT THAT WILG MASSIVE INSTEAD OF ONE EVENT LI. I THINK THAT'S A CONVERSATION WD TO HAVE. HOW WE DO THAT, BUT I THINK FROE LEARNED A LOT. I THINK THE OPERATIONS AND COMMUNICATIONS WILL BE TOTALLY T THIS YEAR. >> RIGHT. >> AND I THINK FROM THEIR STANDO THEY WANT TO COME BACK AND THATB TO CONVINCE THEM TO COME BACK BI WOULDN'T SEE WHY WE WOULDN'T WAT BUT I THINK AS A GROUP, WE COULE MONEY BETTER? WHERE WE WANT TO SPEND OUR RESOE YES, IF ANYTHING, AND I DO WANTA HUGE SHOUTOUT TO MARIA, THE KEYE HEIGHTS AIRPORT AND LOW REIN RAZ FROM THE FIRM. THEY WERE MAZING. BENT OVER BACKWARDS FOR NITRO R. THEY HANDLED SOME LAST MINUTE DT I MEAN JUST WENT SEAMLESSLY BECY WERE ABLE TO MAKE A PHONE CALL. THOSE KINDS OF THINGS HAPPEN RED I MEAN, THEY WERE JUST MAZING TK WITH. SO A HUGE SHOUTOUT TO THEM BECAT EVENT WOULD NOT HAVE HAPPENED HT YOU KNOW JUST DELIVERED THE SERT THEY DID AND PULLED OUT ALL THE. >> ALL RIGHT. ONE MORE QUESTION, SORRY. >> GO HEAD. >> YOU SAID THE MOTOR SERVICE WN THE U.S. WHERE THEY ARE IT HG FIRST? >> WE'RE THE FIRST STOP. >> WE KICKOFF THEIR TOUR. >> SPOTLIGHT IS ON US. >> YES, AND IT'S GOING TO BE O,T THE REFURBISH MENTS AND LAKE GET WILL BE GREAT. >> ALAN, HAVE YOU WORKED WITH TS BEFORE? >> WE HAVE. WE DID AN EVENT WITH THEM DOWN . I'VE SEEN T. I KNOW WHAT IT IS Y WERE WANTING TO EXPAND SO WE SAO CLAY COUNTY AND WE SENT GOOGLE F LAKE GENEVA. HE IS OVERSEAS. HE IS NOT GOING TO FLY TO SEE TD THAT'S PERFECT. WE TRUST YOU. IF YOU SAY IT'S GOOD, IT'S GOOD. THEY BRING IN PROBABLY 20 TEAMSD LITERALLY ALL THE COMPETITORS IG LAST YEAR, THEY WERE ALL OVERSE. PEOPLE COMING IN FROM MEXICO, FO WEEKS FROM IRAN FROM ALL THESE T PLACES A AND IT BLUE MAY MIND W. WE WERE VERY LUCKY TO GET HIM HI THINK IF WE DO A GOOD JOB WITH L BE ABLE TO DO MORE STUFF IN LAKD WATER STUFF THAT WILL BE REALLY. >>> I REMEMBER SEEING IT ON CBS, SEBRING COUNTY. YES, AND IT'S GREAT. >> NOW THAW MENTION IT. >> YOU IT WILL BE GREAT EXPOSUR. >> ALL RIGHT. ANYTHING ELSE FOR ALAN? ANY OTHER QUESTIONS? >> GREAT. >> THANK YOU. CAN I ASK ONE -- AND I GUESS I T IN THE BUDGET BUT I DO WANT TO E FIRM PAID FOR TWO OR ACTUALLY FE DIFFERENT POP UP BANNERS TO BE E VISIT FLORIDA WELCOME CENTERS W. HAD A HARD TIME GETTING THE MARG MATERIAL AND IT WAS A WEEKOUT FE EVENT. WE WOULD LIKE TO BE ABLE TO -- K IT'S THE RIGHT THING TO REIMBURR THAT EXPENSE AND FOR THOSE MARKG MATERIALS. SO I WANTED TO ASK YOUR PERMISSE ABLE TO SEE ABOUT DOING THAT? DO YOU HAVE AN IDEA OF THE COST? >> IT IS -- LET ME. I WANT TO SAY IT'S $800. IT MIGHT BE A LITTLE BIT MORE T. THAT I'M SORRY. I JUNE U- SHOULD OF PRINTED OUTT E-MAIL WITH WHAT THE PRICE WAS. IT'S NO MORE THAN $1500. I KNOW THAT. LET ME SEE HER E-MAIL HERE. >> WELL, IN THEORY. I DON'T HAVE A PROBLEM. IF THEY DID US A FAVOR BY TAKINS AND SHIPPING IT TO WHERE WE WANO SHIP IT TOO THEN DEPENDING ON WE COSTS ARE COMES OUT TO BE, IN TI HAVE A PROBLEM WITH REIMBURSING. THEY DID US THE FAVOR SO. >> [00:45:04] >> I WILL FIND IF AND HAVE IT TL SOON. >>> ANYTHING ELSE FOR ALAN WHILE HIM. [Approval of Minutes] >> >> NO, THANK YOU. WE APPRECIATE IT. >> ALL RIGHT SO WE MOVE TO APPRE MINUTES FROM OUR MEETING IN NOV, NOVEMBER 17, 2021. ANYONE HAVE ANY CONNECTIONS? IF NOT CAN WE HAVE A MOTION TO ? >> >> MAKE A MOTION TO APPROVE. >> I'LL SECOND. ALL RIGHT. >> MR. KELLY HAS MADE THE MOTIO. MR. ANDERSON HAS SECOND. ANY OTHER DISCUSSION? AM IN FAVOR PLEASE SAY EYE. >> EYE. ANY OPPOSED. [5.  Bed Tax Collections Update] >> MOTION CARRIES 6 TO 0. ON TO BUDGETS AND BED TAX COLLES UNDER TAB NO. 5 IN YOUR BOOK. AND WE'LL SEE OUR NEW LITTLE FOT KIND OF GIVES YOU A REPORT THATD GIVES YOU SOME NUMBERS ABOUT OUL OCCUPANCY PERCENTAGES AND OF CO1 LOOKS A LOT BETTER THAN 2020 DI. OCCUPANCY IS TRENDING UP. IT'S THE SEASONALITY IS BACK TO. THAT'S WHAT YOU SEE IT'S DOWN AT FROM SEPTEMBER ON, IT'S A LITTL. YOU'LL SEE THE AVERAGE INDICATOE ADR IS THE AVERAGE DAILY RATE IR IS AND YOU SEE WE ARE STEADYINGD 90S SO I WILL TELL YOU THAT WE T STARTED TO GET A REPORT THAT COS WITH OTHER NEIGHBORING COUNTIESM EXCITED TO SAY THAT WE ARE LEADE FIVE COUNTIES THAT WE COMPARE OF AGAINST IN OCCUPANCY. WE HAVE A GREAT OCCUPANCY RATE E LAST IN RATE. YEAH, SO THAT'S ONE OF THE THINT WE'VE GOT TO, WE JUST HAVE TO FT WHAT THE MAGIC IS AND FIGURE OUO MAKE THAT WORK. SO IT'S NOT A QUESTION OF DEMANS JUST A QUESTION OF RATE. >> HOW FAR AWAY ARE WE WITH THE, THE NEXT ONE IN TERMS OF RATE? TO THE NEXT ONE? >> YES. >> OR MAYBE TO THE AVERAGE. >> IT'S A A SIZE ABLE AMOUNT. >> IT'S A GOOD 40-DOLLAR DIFFERM ONE TO FIVE. >> THESE ARE AVERAGE RATES. >> YES. >> SO WE PROBABLY LOSE OUT BECAE HOTELS THAT ARE ON THE WATER, TE PROBABLY CHARGES ST. JOHNS HAS . ALACHUA IS IN THAT LIST. DUVAL IS IN THAT LIST AND PUTNA. PUTNAM BEATS US IN RATES. WHAT? INTERESTING. >> WHAT IS THE COMPARE SON IN TR OF HOTEL ROOMS AND US WITH PUTN? >> THEY HAVE FEWER. >> THAT COULD BE THE REASON WHYS UP THE RATE. >> LESS SUPPLY. >> AND YOU WILL INCREASE THE DE. >> THE OTHERS I THINK THEY HAVE. GAINESVILLE IS EXPENSIVE. THAT BRINGS ALACHUA RATE UP. >> AND THAT AND OUR EXTENDED STY PROPERTIES ARE INCLUDED IN OUR I DON'T KNOW HOW MUCH EXTENDED STY BUSINESS THOSE OTHER DESTINATIO. BUT THAT'S SOMETHING, THAT'S THY THING I CAN THINK OF THAT WOULD POTENTIALLY SKEW THAT RATE NUMB. >> BUT THE GOOD NEWS IS THAT WEA RECORD YEAR. WE FINISHED OFF THE YEAR WITH BA $1.4 MILLION COLLECTION BASED ON OCCUPANCY. THE TIMING OF THIS IS BASED ON , NOT WHEN IT WAS COLLECTED. SO AND THAT WAY WE CAN MATCH ITR AN NA LIT IKS AND MAKE SURE THAE OCCUPANCY RATES THAT WE COMPARE. >> >> COMPARED TO THE YEAR BEFORE E AN INCREASE. >> IT IS. >> AND WE CAN HOPE IT CONTINUESO THAT. >> AND YOU ALL IF YOU TURN THE E NEXT REPORT. [00:50:02] YOU ALL ASKED AT THE LAST MEETIE A 3% COMPARISON SO YOU CAN SEE E DIFFERENCE AND WE CAN SEE THAT N ACTUAL INCREASE IN WHERE WE WERL SEE EVEN IN YOU KNOW, IF IT WAS, THAT'S WHAT IT WOULD BE IN THE . SO IT'S NOT JUST THAT WE'VE ADD. WE'RE SELLING MORE HOTEL ROOMS. THERE'S GREATER DEMAND. >> OKAY. ANY QUESTIONS ON THAT? >> NO. I WAS JUST GOING TO SAY THAT WET REALLY COMPARE IT APPLES TO APP0 BECAUSE OF YOU KNOW WE JUST WENT THE 1 MILLION AND THE 1.4, I WOE IT TO THE 2018-19 AND THEN 2020. SO YES ON THE BED TAX COLLECTIOS ABSOLUTELY. BUT THE OTHER THING I DO WANT TD YOU IS THAT EVEN THOUGH 2020 WAE WERE DOING SO MUCH BETTER THAN E ELSE IN COMPARISON. >> OKAY. [6.  Budget Review] ANYTHING ELSE? ALL RIGHT. LET'S MOVE AHEAD TO OUR ITEM NO. OUR BUDGET REVIEW. YES, BEFORE YOU ALL, YOU HAVE TL YEAR 2021-22 BUDGET. ONE OF THE THINGS I DID WANT TOS THAT ONE THAT WE REQUESTED A CAD OF SOME DOLLARS. THAT HAS ALREADY BEEN, IT'S SITE WAITING FOR YOUR APPROVAL TODAY. WE WOULD, WE'RE REQUESTING $100A LOCAL CAMPAIGN. WE DO A GOOD JOB OF MAKING SUREE REST OF THE WORLD NOSE WHAT THEO SEE AND DO HERE BUT SOME OF OURN RESIDENTS DON'T KNOW THAT THESET THINGS ARE HAPPENING AND THESE T EXPERIENCES ARE HERE. SO WE WOULD LIKE TO MAKE AN INV. THE OTHER THING IS THAT WITH THF OUR COMMUNITY, THERE ARE TONS OW RESIDENTS AND WHAT'S THE FIRST T HAPPENS WHEN A FAMILY MOVES TO , EVERYONE WANTS TO COME VISIT. SO WE'RE TAKING THAT OPPORTUNITE SURE THAT WE KNOW THAT THOSE FRD RELATIVES ARE GOING TO GO, WANTO JACKSONVILLE AND WANT TO GO TO . AUGUSTINE. WE NEED TO CONTINUE TO GIVE THOW RESIDENTS REASONS FOR THEM TO SY AND EXPERIENCE CLAY COUNTY. WHILE ENJOYING ST. AUGUSTINE AND JACKSONVILLE TOO. SO WE WOULD JUST LIKE YOUR PERMO DO THAT LOCAL CAMPAIGN. >> WELL, ARE YOU SAYING TO DEVEA CAMPAIGN OR TO SPEND, TO USE THE CAMPAIGN THAT WE SAW EARLIER ANE A CERTAIN AMOUNT OF DOLLARS? WE HAVE A DIFFERENT CONCEPT FORL CAMPAIGN THAT WE WILL PITCH, I'Y TO SAY IT PUBLICLY YET AND WE DE CREATIVE. WE WANT TO BUILD THE WHOLE THIN. IT'S A CAMPAIGN THAT WOULD ENCOL ENGAGEMENT. >> SO I GUESS, JUST A CLARIFICAN WHAT PERMISSION YOU'RE ASKING FT TO DEVELOP, TO SPEND THE MONEY P OR TO SPEND MONEY FOR AD SPENDS? >> YES BOTH. >> FOR BOTH? >> YES. >> DEVELOPING THE CAMPAIGN IS BO THE AD BITE. WE ALREADY HAVE THE AD AGENCY. WE ALREADY HAVE A LOT OF THE CRT WE'LL PROBABLY JUST TWEAK A LIT. >> IF YOU WERE TO SPLIT THE TOT, LET'S SAY 100,000, HOW MUCH AREU THINKING OF ALLOCATING, 80/20. I WOULD LEAVE THAT, THE AGENCY T WE NEED TO SPEND MORE ON THE BYE CREATIVE IS JUST A SMALL PEESSME CREATIVE THAT WE JUST WENT THROS LESS THAN TEN. [00:55:03] >> NO, I MENT YOU KNOW WHAT IS E PERCENTAGE SPLIT BETWEEN ADVERTO YOU KNOW THE OTHER COUNTIES VERE LOCAL SPEND? WHAT WOULD THE SPLIT BE? SO WE SPEND 130 OUTSIDE THE COU. SO IT'S A LITTLE MORE BUT WHAT S WHEN YOU FOCUS ON YOUR LOCAL MAD YOU FOCUS ON YOUR LOCAL RESIDENY BECOME THE MOUTH PIECE AND THE S SORE AND SO WHEN YOU, WHILE IT E WE'RE SPENDING JUST AS MUCH ON L COMMUNITY, WE'RE REALLY NOT. WE ARE NOW GIVING THEM OUR LOCAS THE STORY TO TELL TO SHARE THATN SOCIAL MEDIA OR TO SHARE YOU KNT LATEST VIDEO. TO SHARE WHERE THEY LIKE TO GO E THIEF NEVER BEEN GIVEN A PLATFOO THAT. AND I GET THAT ESPECIALLY IN THG THAT IT'S GOING TO BE THAT WAY,U KNOW ADVERTISING WILL BE HIGH IE LAUNCHING A BRAND OR PRODUCT, WE CASE MAYBE. I JUST WANTED TO KNOW. >> YEAH. >> IF WE'RE TRYING TO SPEND, WHE LOOK AT, ARE WE SPENDING ALSO 1O THAT WAY WE'RE GIVEN ALL THE FA? OKAY. >> SO THAT WE CAN TRULY SAY YEAE RECOMMEND DOING THAT BECAUSE WEN THE FIRST YEAR IT'S GOING TO BET NEXT YEAR IT MAYBE 100 AND THATF THING AND THAT'S WHERE MY QUEST. >> AND THAT 130 IS JUST WHAT WEH THE AD AGENCY ON AD BUYS. THAT DOESN'T INCLUDE THE ADDITIS THAT WE BUY ON OUR OWN LIKE THER ADVICE ADVICE FLORIDA CO OPS THE DOING. SO THAT MARKETING OUTSIDE THE CS STILL GREATER THAN WHAT WE'RE SG LOCALLY. >> RIGHT, SO GOING BACK TO THE . >> YOUR PERCENTAGE? >> YEAH. >> IT'S PROBABLY 60% OUTSIDE AN% LOCAL. >> OKAY. GOT IT. >> AND THAT IS JUST OFF THE TOPY HEAD. I MEAN, I CAN GIVE YOU AN ACCURE PERCENTAGE. >> RIGHT. >> LATER. >> OKAY. >> BUT THAT'S -- >> OKAY. >> ARE YOU THINKING THE USUAL FY DISTRIBUTION? >> YES AND THEN WHAT WE CAN DO E THERE ARE SOME OF OUR CAMPAIGN G ON WHERE, WHAT WE'RE MARKETING,E DOLLARS CAN THEN BE REDEPLOYED E HAVE THIS OTHER SPEND SO KNOW T. >> AND YOU KNOW AND WHERE THE QS COMING FROM IS REALLY HISTORICAT WE WE KNOW THIS YEAR WE'RE SPEN. WE KNOW THIS IS THE FIRST YEAR G IT SO THREE YEARS, TWO YEARS DOE ROAD, IF WE'RE STILL SPENDING 4, WE KNOW TO ASK THE QUESTION WHY? YOU KNOW, NOT NECESSARILY IT'S G BUT WHY ARE WE STILL DOING 40%? MAYBE IT SHOULD NOW BE 20% OR 1I WANTED TO HAVE A BASELINE? >> ABSOLUTELY. >> AND THAT'S WHERE MY QUESTIONS COMING FROM SO THAT DOWN THE ROW OKAY IN 2022, WE SPENT 40% OF OY AND THEN IN 23, 24, 25, IT IS GE GOING DOWN. >> ABSOLUTELY. NOT NECESSARILY DOWN T COULD BEP O. >> OR GOING UP DEPENDING TOO ONH OF THE COUNTY. IF IT'S GROWING BUT AT LEAST WE, WE'RE NOT JUST SAYING IT'S 40%. WE'RE PURPOSEFUL ABOUT WHEN WE D MONEY, WE KNOW EXACTLY WHY WE'RG IT, HOW MUCH WE'RE SPENDING ANDH WE'RE ALL COULD LATING TO A CER. >> OKAY. >> I'M INTRIGUED BY A LOCAL CAM. I SEE WHAT YOU SEE AS WELL WHERO THINK WE HAVE ASSETS HERE THAT O LIVE HERE ARE UNAWARE OF. WHAT STANDS OUT TO ME THE MOST S SOMETHING TO POTENTIALLY FOCUS E WEDDING VENUES BECAUSE THAT'S SI THINK WOULD HAVE THE HIGHEST LEF RETURN HERE LOCALLY BECAUSE EVEN CLAY COUNTY AT SOME POINT WILL D AND THAT WILL BRING BODIES AND D THINGS LIKE THAT AND THEN MAYBEE CAMPING ASPECT TOO BUT YEAH, I'D BY IT. THE MOVING HERE AND THEN HAVINGE VISITING, I'M NOT SURE WHAT THAS OUT TO OR WHAT THE ACTUAL RETURT WOULD BE BUT THE THING THAT STAO ME BECAUSE IT IS ONE OF OUR HIGH [01:00:04] TERMS ON THE EVOK REPORT IS THEG EVENT VENUES AND THINGS LIKE TH. >> AND WEDDING AND THEN JUST TH. >> AND WE CREATED DURING COVID,F OUR CARES ACT, WE DID CREATE A E GUIDE. WE ARE IN THE PROCESS NOW OF MAS EDIT TO THAT TO HAVE A GENERAL,D A PHRASE, WE UNCOULD INDIVIDUAL. AND SO WE'RE WORKING ON THOSE EF WE WANT TO PRINT IT. >> A PDF THAT MAKES IT EASIER TN TROLLING THROUGH THE WEB SITE. SO THAT'S IN THE WORKS AS WELL. >> WELL, THE OTHER THING TO KEED IS THAT WE DO A LOT, WE GIVE GRA LOT OF EVENTS AND AS PART OF TH, THEY HAVE TO USE THAT OUT OF MA. SO YEAH, THEY ARE GOOD AT GENERG OUTSIDE THE HALL MARK FOR CLAY O OTHER MARKETS BUT WE NEVER PAT N THE BACK AND TELL PEOPLE WHAT WO OFFER TO THE PEOPLE WHO ARE ALR. THE FAIR DOES 50% OF THE ATTENDS OUTSIDE THE AREA RIGHT? >> YES. >> SIZE ABLE. SURPRISING WHEN YOU THINK ABOUTN RATIONALE LIES WHY IT IS THAT W. BUT MONEY WE GIVE TO THE FAIR IO BRING PEOPLE IN. WE DON'T TELL PEOPLE INSIDE YOUT THEY MIGHT BE MISSING OUT ON. SO IT SHOULD CAN INTERESTING TO. WELL, ON VEE S LOI WE HAVE MANYO TRACK THAT AND MEASURE IT. AND WE'LL SEE IF IT DOES WHAT WT TO DO? >> SO YOUR POINT IS TAKEN IN TEF WE KNOW WHERE WE START FROM, WET ACCORDINGLY BASED ON THE RESULT. DEBBY, GO HEAD. >> YEAH, I SEE THAT THAT WOULD Y PERFECT BECAUSE EVEN AT THE NITY CROSS, SO MANY PEOPLE CAME FROME BUT PEOPLE THAT WERE THERE WEREI LIVE HERE AND I DIDN'T KNOW TOOT IT OTHER THAN ONCE I SAW THE SI. IT WAS POINT MEG TO THERE. SO THAT WOULD BE. I MEAN WE'RE KIND OF GIVING OURA LITTLE BIT OF A DIVIDEND BECAUSD OF MOUTH IS GOING TO BE SO MUCHE BECAUSE IT'S A SEE AND GO KIND G VERSUS I HEARD ABOUT IT. >> WELL, AND I THINK KIM'S POINE GOING TO BE THE NEXT BEST SALESR RALLY CROSS THAN ANY KIND OF TVE WITH YOU ARE WERE THERE AND AH O PEOPLE WHO GO. AND THEY WILL MORE TRUST THAN AD AD. YOU'LL PUT THEM OVER THE TOP ANE WE HAVE THAT LOCALLY AND AS SHES INDICATING THE BETTER OFF WE'LL. ANYONE ELSE HAVE ANYMORE THOUGH? >> JUST A COUPLE PRECAUTIONS. >> AND ARE YOU PULLING THIS FROR LINE? >> NO THIS IS CARRY FORWARD FRO- >> SO WHAT HAPPENED WAS, REMEMBI CAME TO YOU AND THE WORLD WAS FG BECAUSE OF COVID AND WE CUT THEY 50% BUT WE ENDED UP, WE BREK BR. >> YEAH. >> SO WE HAD 50% OF OUR BUDGET E NEVER SPENT OR NEVER CHANGED OUT FOR SO WE CARRIED FORWARD SOME E REVENUES INTO THIS YEAR'S BUDGET WE COULD MARKET. YES. >> THAT'S WHAT WE ASKED FOR ANY. I ASKED BEFORE, I ASKED FOR IT E CONSIDERED BEFORE I BROUGHT IT . >> OKAY. MY OTHER QUESTION SO I LIKE STES EXPHENT REGARDING WEDDING VENUES OBVIOUSLY. HOW DO YOU GO ABOUTU DECIDE YOU'RE GOING TO GO DOWN D OF LINE BECAUSE THERE'S A LOT OE FOLKS IN THE COUNTY. HOW DO YOU DECIDE WHICH ONES YOT OF A LOCAL CAMPAIGN AND WHICH OU DON'T? >> IT'S A GREAT QUESTION. SO ONE OF THE, I THINK, WE'RE HA BRAIN STORMING SESSION WITH THEY AND WE'RE GOING, WE ALREADY SAI, WE JUST NEED TO GET THIS APPROVT THEM WE CAN START TO BRAIN STOR. WE HAVEN'T EVEN SHARED OUR IDEAM FROM THE WHOLE CONCEPT AND WHERT TO TAKE IT. OUR PRIME INITIATIVE AND GOAL FS CAMPAIGN IS TO DEVELOP USER GEND CONTENT AND ENGAGEMENT. >> OKAY. >> WHEN WE DEVELOP USER GENERATT ORGANICALLY, WE THROW SOMETHINGE AND ASK FOREIGN GAGEMENT. THAT IS AN ADVERTISING GOLD MIN. NOT ONLY DO WE GET TO REUSE THAT [01:05:07] WITH PERMISSION OF COURSE BUT TH THAT THOSE POST AND THAT CONTENL TA PLIEZ OUR MULTIPLIES OUR ADVG DOLLAR SO OUR $100,000 TURNS INE BECAUSE NOW WE'RE GENERATING COT WE NEVER HAD BEFORE. >> YEP. >> AND IT GOES ALONG WITH THE CN THAT WE'RE, WE JUST LAUNCHED, AC FLORIDA. WHAT'S MORE AUTHENTIC THAN OUR L RESIDENTS BRAGGING ABOUT THEIR ? >> YOU'RE RIGHT. THAT'S THE SAME POINT THAT WAS . I TALK ABOUT MARKETING ALL THE T THRASHER AND AT THE END OF THE E MOST EFFECTIVE MARKETING TOOL IF MOUTH. >> IT IS. >> BECAUSE IT'S INSTANT EXPERIED INSTANT TRUST. >> RIGHT. >> AND SO THE WHOLE CAMPAIGN ISO BE ABOUT WAYS TO ENGAGE AND THET LOOK A LITTLE DIFFERENT THAN THS THAT YOU'VE BEEN SEEING LATELY. >> YES, THANKS. >> ANYBODY ELSE? SO I GUESS WE'LL NEED TO GET A D VOTE IF ANYONE IS INTERESTED INA MOTION. WE'LL TAKE THAT MOTION. I'LL MAKE THE MOTION THAT THE $R THE LOCAL CAMPAIGN. >> I'LL SECOND. >> SO MR. OLSON MADE THE MOTION. MR. ANDERSON MADE THE SECOND. ANY OTHER DISCUSSION? >> ALL IN FAVOR PLEASE SAY EYE T EYE. ANY OPPOSED? >> IT CARRIES 6 TO 0. THAT WAS SORT OF A LITTLE GIFT R COVID YEAR. GOOD OPPORTUNITY TO TEST THE MAE AND SEE WHAT WORKS. >> YES. >> ALL RIGHT NO. 7 IS THIS WHERD TO IF WE WANT TO A TROUGH PROVEY BANNER. >> SO I DID SOME QUICK MATH ANDS LIKE IT'S, LET ME DO THAT QUICK. IT'S 150 TIMES FIVE. >> 750, YEAH, YOU ALL ARE BETTEH THAN ME. I'M THE CREATIVE GIRL. >> SO 750 TOTAL THEN? >> YES. SO THIS WOULD BE $750 TO REIMBUE FIRM FOR SHIPPING MARKETING MATT TO THE COMMUNITY FOR THE RALLY D WE'RE LOOKING TO REIMBURSE. ANYONE, ANY THOUGHTS ON THAT? A AND THAT REIMBURSEMENT WILL FR PURCHASING POLICY. WE'LL GET THE BACK UP AND EVERYE NEED. OKAY. I'LL MAKE THE MOTION TO APPROVE0 IN IS THAT WHAT IT WAS? >> 750. >> . 750 FOR THE RALLY BE EM BURSTME. >> MR. OLSON MAKES THE MOTION AD MR. ANDERSON SECONDS. ALL IN FAVOR SAY EYE I. [7.  FY 21-22 Event Marketing Grant Update] ALL OPPOSINGED. >> THE MOTION PASSED 6 TO 0. >> CONNER, YOU GOING TO HANDLE ? >> YES. >> SHE IS OUR GRANT SPECIALIST. >> BEFORE YOU YOU HAVE THE MOSTS OF JANUARY 5TH GRANTS, I DO WANE NOTE THAT I HAVE RECEIVED IN BEN JANUARY 5TH AND TODAY, VI RECEIE CHRISTMAS ON WALNUT STREET AND E PROCESS. THE CHILE COOK OFF GRANT AND THE PARK FALL FESTIVAL AND THAT IS E REVIEW PROCESS. >>> >> WHAT AS THE OTHER ONE? THE LAST ONE WAS KEY STONE. >> FALL FESTIVAL. THE CHILI COCK OFF AND CHRISTMAT STREET. >> I DON'T KNOW IF YOU GUYS CAMD CHECKED OUT CHRISTMAS ON WALNUT. WAS UNBELIEVABLE. EVEN WITH ALL THE CRAZY STUFF TT HAPPENED LATER ON THAT THE SHERD POLICE DEPARTMENT THAT HAD TO DH WHICH THEY DID FLAWLESSLY. I DON'T KNOW HOW THEY MANAGED TC SITUATION AND THAT SIMULTANEOUSY PULLED IT OFF AND NO FATALITIES. NO ANYTHING LIKE THAT BUT THE PS INCREDIBLE AND IT HAS A BIG IMP. I WOULD LOVE TO SEE THE NUMBERSE ALL THOSE PEOPLE COME FROM AND S SOMETHING I DON'T KNOW HOW WE CE THAT KIND OF INFORMATION. SOMETHING LIKE THAT. IT WOULD BE NEAT BUT I KNOW THEE SHOP DID NORMAN DOUBLED. IT HAS BEEN THERE FOR TEN YEARSE THAN DOUBLED IT'S DAILY BEST SAT DAY AND THAT'S WITHOUT US DOINGG SPECIAL. WE WERE JUST TRYING TO KEEP IT . [01:10:03] STAYING ALIVE. HAVE THE EMPLOYEES NOT WALK OUTR SOMETHING. BUT IT WAS NICE SO IT HAS A FUN, SOMEPLACES ARE SO BUSY THEY DONW WHAT TO TO SO THEY SHUTDOWN FOR. WOI RATHER NOT SL THAT HAPPEN. WE HAVE SO MANY HUNGRY PEOPLE LT EVENT. A LOT OF RESTAURANTS THAT CAN D. WE'RE NOT A RESTAURANT REALLY BF PEOPLE LOOKING TO SPEND MONEY WY LEAVE. AND ONE OF THE THINGS I NOTICEDT EVEN THOUGH THERE WERE FOOT FOOS THERE WEREN'T AS MANY AS I THOUE WOULD BE. BASED ON THE CROWD. THE CROWD WAS BIGGER THAN ANYONT SO I GUESS AS YOU DO YOUR POSTMM THINGS, I GUESS THE FOOD TRUCKSD UP DOUBLING BECAUSE THEY COULD . >> SO LOOKS LIKE WE HAVE SOME FT OVER FOR OUT OF CYCLE GRANTS. DWOA WANT TO, CAN WE TAKE A CERN PORTION AND LEAVE SOME IN RESER? YOU ALL CARRIED FORWARD. SO AT THE LAST MEETING. YOU CARRIED FORWARD THOSE FUNDSE GRANTS LINE IS HEALTHY. >> I KNOW WE TALKED ABOUT. I WANT TO SAY IT'S LIKE $493,00E GRANTS LINE. >> OKAY. >> WELL, I MEAN, WE HAVE THE OPF LEAVING IT WHERE IT IS OR MOVIN. IT'S AVAILABLE. WE CAN TRANSFER IF NEED BE. GET SOMEONE ELSE'S THOUGHTS ON Y THINK. CERTAINLY WE HAVE ENOUGH MONEY E ANY KIND OF CYCLE GRANT THAT PO. I KNOW I'M GOING BACK BY MEMORY. BOB, I'M GOING TO GO LOOK TOO. >> SAVE IT FOR FISHING. A LOT OF FISH. $485,000 IS THE BUDGET FOR GRAN. >> WAS YOUR IDEA TO PUT IT BACKE GRANTS OR IN THE POT PERIOD? WELL, WE CAN DO EITHER. I HAVE NO PROBLEM MOVING IT TO L LINE FOR GRANTS AND KEEPING THAN THE GRANT SORT OF FAMILY AND THE NEED IT, WE CAN DRAW IT OUT AGA. BUT AT LEAST IN TERMS OF THE EVT MARKETING GRANTS, YOU KNOW, I DW LEAVE 50,000 OR 60,000 AND THENE REST TO THE OTHER LINE. >> YEAH. YOU'RE RIGHT. WE'LL NEVER HIT THAT NUMBER. THIS IS, YOU KNOW.% >> AND I'VE NEVER SEEN THAT MAN. >> AND AT SOME POINT WE MAY TO O TAKE THOSE MONEY FROM GRANTS ANT INTO THE SPORTS GRANTS LINE OR DEPENDING ON WHAT ALAN COMES UPT MAY NEED FUNDING. SO THE FACT THAT WE HAVE IT IS D THING. >> SO THE GREAT THING IS IS IN T IT'S ONE LINE IN THE BUDGET, WEE THOSE DOLLARS HOWEVER YOU WANT D THEM. >> YEAH. >> THIS IS JUST HOW IT'S ALLOCAT NOW. MY THOUGHTS ARE WE CAN MOVE ALMT 100,000, 10,000 IN THERE AND JUE 50. BECAUSE HISTORICALLY WE'VE NEVED THAT MANY OUT OF CYCLES. >> NEVER HAD THAT MANY REQUESTS. >> YEAH. >> AND YOUR CAP IS 3500 UNLESS E SIGNATURE EVENT THAT ALL OF A SS UP OVER NIGHT WHICH THE WAY OURY WORKS NOW, THAT WOULD NOT OCCURU COULD EVEN GO FARTHER THAN WHATM PROPOSING. YOU COULD GO DOWN TO 25 AND BE . >> I THINK 110 IS G. YOU NEVER T COULD TRANSPIRE. WE COULD RECRUIT A SIGNATURE EVD BRING THEM IN AND NEED. THAT I WOULD SAY 110 WOULD BE FE AND LEAVE THE REMAINDER IN THE . AND THEN WE CAN MOVE IT IF NEED. [01:15:01] I'LL MAKE THE MOTION THAT WE MO0 FUNDS AVAILABLE FOR OUT OF CYCLS INTO THE GENERAL LINE. I'LL SECOND. >> ALL RIGHT. BOB MADE THE MOTION GI SECONDED. WE'LL TAKE 110 OUT OF THE 63828. >> ANY OTHER DISCUSSION. ALL IN FAVOR. PLEASE SAY EYE. >> EYE. ANY A OPPOSED. >> NOTION CARRIES 6 TO 0. THANK YOU CONNER FOR UPDATE. [8.  FY 21-22 Sports Event Grant Update] AND YOU'RE BACK AGAIN. ALL RIGHT. GO HEAD. >> SO BEFORE YOU YOU HAVE THE SS GRANTS. GOBBLER AND GOBBLER POSTPONED. I BELIEVE THEY WANT TO TALK ABOG TO A DIFFERENT TIME BUT PADDLE S SUBMITTED THEIR GRANT AND IS STE REVIEW PROCESS BUT IT DOES LOOKY WILL GET THE FULL 3500. >> AND WHO IS THAT. >> THAT'S THE BLACK CREEK FESTIS SIR. >> BARRING ANY QUESTIONS, THAT'I GOT. >> DO WE KNOW WHAT THEIR STATUS? >> FOR PADDLE? I HAVEN'T LOOKED AT THEIR REPOR. I DO KNOW THEY HAVE 55 CUT LETT. THAT'S FINE. >> IT WAS A VERY SUCCESSFUL EVE. GOOD. >> THEY WERE VERY HAPPY AND I DE IT WAS 55 PADDLE ARES. >> AND ALL BUT 15 STAYED IN CAB. >> GOOD. ANY QUESTIONS FOR CONNER HERE OE SPORTS GRANTS. >>> >> OKAY. >> SO THEN WE'LL BE DONE WITH TD [9.  Sports Event Grant Request] MOVE ON. >> TO NO. 9. WE DO HAVE A SPORTS GRANT EVENTT QUESTION FOR MONTH TO SURF WORL. >> YES. >> SO THIS GRANT WAS SUBMITTED Y AIRSTREAM VENTURES FOR MOTO SURP AND HELD AT LAKE GENEVA IN KEYSE HEIGHTS PER THE GUIDELINES, I DT AND I KNOW WE HAVE HAD CONVERSAH THE GRAP LETTER GOP LETTER EVENT CAME. I DID SCORE IT PER THE GUIDELINE THOSE HAVE NOT BEEN ADJUSTED YE. WE HAVE NOT MADE A HE FINAL DECH ACCOUNT GRANT COMMITTEE AND WE % OF THE GRANT ASKED WHICH WAS $4E SUGGEST 26. THIS GRANT DOES HAVE A VERY LARA BUY IN IT AND SO IT IS UP TO YOE THE RECOMMENDATIONS OF WHAT YOUD OBVIOUSLY BUT I THINK THAT THE E IS A GOOD ONE. >> YEAH, SO THANK YOU CONNER. BASICALLY THERE ARE TWEEKS THATO MAKE WITHIN THE SPORTS GRANT GUS AND THAT'S THE HICCUPS THAT WE'N ACROSS HERE. SO WE WILL DEFINITELY BE WORKINE SUB COMMITTEE TO DO THAT BUT UN, WE LIKE CONNER SAID ARE BRINGINE EVALUATION BASED ON THE CURRENTS AND WHAT THAT RECOMMENDATION IS. SO THEY'RE 40,000-DOLLAR REQUESE SUGGESTING THAT THE GRANT BASEDE CURRENT GUIDELINES BE 26,000. >> YEAH, AND THEN I WOULD THINKU WOULD HAVE TO CONSIDER THE MEDIE AND THE MEDIA BUY THAT GOES ALOH THAT WHICH IS CBS SPORTS AND BAE WHOLE PROGRAM IS CENTERED AROUNY COUNTY AS IT WAS IN SEBRING LAS. >> ABSOLUTELY. >> AND SO YOU KNOW, SO WE'VE GOR SPORTS GRANT THAT IS NOT QUITE O WHERE IT SHOULD BE AND THE ADDI4 WHICH I WOULD SUGGEST IS MOST ON INVESTMENT IN MEDIA, NOT MANY TE GET AN OPPORTUNITY TO GO NATIONF YOU WATCH ANY OF THE RALLY CROSN PEACOCK OR NBC SPORTS T WAS PREY EXCITING TO SEE CLAY COUNTY MENS MANY TIMES AND KEYSTONE HEIGHTSN AS MANY TIMES AND YOU'RE NOT ABY [01:20:05] THAT KIND OF MEDIA COVERAGE BEID IN THE PROGRAM ITSELF. SO I THINK IT'S WELL WORTH THE D I THINK DIDN'T WE PRIZE THAT OUO WHAT THE COST WOULD BE IF WE WEO DO IT OURSELVES? >> ABOUT $100,000. >> NOT TO MENTION THE PRODUCTIO? >> EXACTLY. >> AND WE CERTAINLY HAVE THE MOE GRANTS LINE AS WE JUST TALKED A. >> UH-HUH. >> SO I THINK IT WOULD BE WELL . I WOULD LIKE TO HEAR EVERYONE EH IN ON IT. >> I JUST HAVE A QUESTION ON, CT KIND OF BRIEF US A LITTLE BIT OT SCORED A 26? >> SO WITHIN THE GUIDELINES ANDE SCORING METRICS IT TAKES INTO TE CONSIDERATION THAT THIS IS A BRW EVENT AND NEVER HAPPENED IN CLA. IT SCORES LOW ON. THAT IT TAKES INTO CONSIDERATIOA VALUE WHICH ST SCORED ALMOST A N THAT ONE. THE NEW EVENT. THE PERIOD T. IS NOT WITHIN THEL NEED PERIOD OF CLAY COUNTY EVEN. IT FALLS IN APRIL AND APRIL IS T NEED PERIOD. AGAIN, IT GOES DOWN TO STABILITD MANAGEMENT IS THE NEXT ONE AND N GRADES IT AS A FIRST YEAR EVENTK THERE ARE TECHNICAL THINGS WE NO FIGURE OUT WITH THE GUIDELINES . AND THE OTHER THING THAT THEY SW ON IS THE EMERGENCY PLAN WHICH D LIKE TO ASK FOR CONSIDERATION TD SIMILAR TO GOBBLER GRAP LETTER. IF YOU APPROVE TODAY IT'S APPROH THE EXCEPTION THAT THE EMERGENCS TO BE SUBMITTED BEFORE THE BCC . HOPEFULLY THAT ANSWERED YOUR QU. >> IT'S GREAT. THANK YOU. IT GIVES US MORE CLARITY AS TO W WHY WE WANT TO VEER TOWARDS THET TOWARDS THE 26, SO. >> YEAH, AND WE TAKE IT ON ALANS RECOMMENDATIONS SINCE THEY WORKH THEM BEFORE AND HE KNOWS THE EVT ALTHOUGH TECHNICALLY IT'S NOT AG EVENT HERE SO AS CONNER SAID INF THOSE GRADING SEGMENTS, THEY ARD BECAUSE OF THAT. STEVEN, DO YOU HAVE SOMETHING? >> I AGREE IT'S AN EXCITING FIRE EVENT. >> I WAS LOOKING AT THE INFORMAM CROATIA, HARD TO SEE HOW THAT WD TRANSLATE TO CLAY COUNTY BUT ITE IT WILL BE AN EXCITING EVENT THL DRAW IN FROM WHAT ALAN WAS SAYIE ARE PRETTY SIGNIFICANT PIECES OT AND THINGS LIKE THAT. I THINK THEY WILL BRING A LOT OS AND THINGS LIKE THAT WITH THEM K IT MIGHT RESULT IN DECENT STAYS. SO HOPEFULLY THAT'S THE IDEA. >> ANYONE ELSE DEB BEE? >> I THINK WITH IT BEING THE FI, WE WANT TO MAKE SURE THAT WE GOT EVERYTHING IN PLACE AND NOT HAVE IF WE FALL SHORT, THEN WE'RE ST. BUT IF WE DO IT BIG, IT WILL BEG THAT WILL CONTINUE TO KEEP COMI. >> YEAH, AND I THINK YOU KNOW WA PRETTY GOOD JOB. I THINK WE NEED TO DO A BETTER O TELL PEOPLE THAT LIKE WITH RALLI THINK THAT WILL BE PART OF THE M AS ALAN GOES THROUGH THAT AND TE OUT WHERE THEY COULD OF DONE BEY LETTING PEOPLE KNOW IT WAS IN, G AS THIS. I THINK WE NEED TO DO A BETTER F MAKING SURE THAT EVERYONE NOSE T IS GOING ON SO WE CAN TAKE ADVAF IT. SO AND ALAN MAYBE THAT'S SOMETHN HELP US WITH. DO THEY DO THEIR OWN MARKETING T SORT OF STUCH TO PREPROMOTE THE? >> THEY DO. >> THEY ARE VERY FORWARD THINKIT COMES TO SOCIAL MEDIA AND PLANND ALL. THAT WE'RE ACTUALLY WORKING ON D STUFF RIGHT NOW TO CANVAS THE AT PEOPLE KNOW WHAT IS GOING ON. IT'S A PRETTY ROBUST EVENT. >> AND ON FRIDAY BEFORE THE COM, EVERYBODY HERE WILL HAVE A CHANT ON A BOARD AND TEST IT OUT. SO. >> THAT COULD GO VIRAL. TV CAMERAS BETTER NOT BE SET UP. DEPENDING ON THE WEATHER. IF IT'S 24 DEGREES, IT'S OKAY. >> WELL, THAT'S SOMETHING THAT T WE'LL ENLIST YOU TO HELP US WITG OUT THE GROUPS AND OTHER THINGSY STONE AREA THEY THAT WE CAN GETD OUT TO TO GET THAT WORD OUT. >> OKAY. ANY OTHER THOUGHTS? >> ACTUALLY I DO. [01:25:02] IF WE APPROACH THE 26 AND SHE GK AND THEY DO THEIR ADJUSTMENTS, E APPROVE ADDITIONAL MONEY LATER ? SO IF WE APPROVE THE 26,000 NOWO ADJUSTMENTS AND SAY HEY, I THINS WORTH 36 NOW. AS A A BOARD CAN WE INCREASE IT0 LATER ON. YOU CAN DO IT NOW OR LATER? >> EITHER. >> OKAY. GOT IT. >> THANK YOU. >> YEAH, THEY WILL A JURKS I DOW AND I GUESS IT DEPENDS ON THE CS THEY CHOOSE. IT WILL STILL BE PENALIZED FOR A FIRST TIME EVENT. THREE OUT OF FIVE, TIED TO BEINT TIME. AND THE EMERGENCY PLAN, AND THEY PLAN IF THEY WERE A RETURNING EY WOULD HAVE HAD SOMETHING FILED . >> YES. AND WITHIN THE APPLICATION, ALAS SUBMIT AID MEMO STATING THAT THE MEETINGS PLANNED WITH EMERGENCYT SO EMERGENCY PLAN SPECIFIC TO LY AND THE LAKE GENEVA AREA WILL B. >> WHAT WOULD THAT DO TO CHANGEE IF THEY HAVE AN EMERGENCY PLAN ? THE EMERGENCY PLAN IS GRAIT GRAE SPORTS GRABTS. I BELIEVE THEY CAN REACH UP TO 5 POINTS BASED ON THEIR EMERGENCYG SUBMITTED. >> WHICH WOULD CHANGE THE SCORE SIGNIFICANTLY. ARE WE ON ANY KI? >> OF COURSE,. >> YEAH. >> IF WE REALLY CAN'T AFFORD, WT IMMEDIATE MEET FOR ANOTHER TWO S RIGHT. >> ? WE DON'T MEET UNTIL MARCH. >> WE MAY NOT HAVE THAT TIME PEO REVISIT THIS. THIS IS NOW BETWEEN THE SUB COMD ALSO THE ACTUAL EVENT OCCURRED. >> AND WHEN WE DEVELOPED, WE'VED THESE DISCUSSIONS WITH THE SPEC, GRANTS, IT'S A TOOL, AT THE ENDE DAY, AND IT DOES A GOOD JOB AT G THINGS AND PUTTING THINGS IN ORD GIVING WHAT AMOUNTS IT COMES INN ALLOCATION TOOL BUT IT IS A TOOE END OF THE DAY AND THAT'S WHY WE BECAUSE THE TOOL CAN DO IT'S OWY WON'T NEED TO BRING IT TO US. SO YOU KNOW IN THIS PARTICULAR I THINK YOU HAVE EXCONTINUE YOU AG CIRCUMSTANCES AND IF YOU LOOK AT THE CHAIR IS SAYING, YOU LOOK AE FACTORS OF WHERE THE LOWER NUMB, IT'S A LITTLE BEYOND THEIR CONTL COMBINED WITH EXCONTINUE YOU ATG CIRCUMSTANCES OF US MAYBE NEEDIO ADJUST THE TOOL AND I THINK THIE PRETTY GOOD OPPORTUNITY AND YOUE DEFINITELY NOT GOING BUY THE KIF ADVERTISING THAT WE'RE LOOKING E NOW. I FAVOR GOING WITH THE 40K. AND RANDY, MAYBE WHAT WE CAN DO. WE A CAN APPROVE THE 40 CONTINGM COMPLETING AND FILING THEIR EMEY ACTION PLAN SINCE WE'VE ALREADYD THE FACT THAT THAT WOULD PUT THR BASED ON THE ADDITIONAL POINTS F THAT'S SOMETHING THAT WOULD WOR, I THINK WE CAN DO THAT. >> >> I DO HAVE ONE MORE QUESTION . >> YEAH. >> THE IMPACT ON THE COMMUNITY . WE'RE SAYING $65,000. IS THAT CORRECT? AM I READING THAT RIGHT? IT'S ON THE SECOND PAGE, MID PA. >> YEAH, UNDER NO. 4? >> YES. I GUESS WHERE I'M GOING WITH ITS THE TO TOTAL COST WE'RE THINKINE GOING TO BRING IN. I'M LOOKING THAT THE BECAUSE IFE BRINGING IN 65,000 BUT I'M SPEN0 TO GET IT, IT DOESN'T MAKE SENS? >> NO. AND I THINK WE'RE LOOKING AT THT INCORRECTLY. LET ME LOOK AT THE GRANT THAT'S. I'M NOT SEEING THAT. >> I DO BELIEVE THAT THE -- NEV. I THINK IT'S TALKING ABOUT THE F OF ATTENDEES AT 1200. THAT WILL SKEW THAT LOWER THAN T WILL BE. >> AND QUITE HONESTLY, IET NOT T FORMULA YOU GUYS USE FOR THE ECC IMPACT, DO YOU USE, DO YOU KNOWH FORMULA YOU USE? >> NO I DON'T. BECAUSE GENERALLY IF THERE'S 120 ATTENDEES, THE ECONOMIC IMPACT R [01:30:05] THAN THAT. >> AND I DON'T HAVE THE FORMULAE USE HERE HANDY SO WHAT WE COULDF THE ECONOMIC IMPACT IS A CERTAI, YOU ALL DECIDE WHAT INVESTMENT U WANT YOUR RETURN TO BE AND THENO BACK AND USE AND WE'LL SHOW YOUE FORMULA AND HOW IT CALCULATES AT THAT TO THE BOARD UPON APPROVAL. DOES THAT -- DOESN'T THAT FACTO. >> IT DOES FACTOR INTO THE SCOR. >> AS WE GO INTO SCORING? >> I THINK THE GUIDELINES JUST O LOOK AT THE. >> COMMITMENT OF EXPANSION OF T. >> I THINK IT LOOKS AT THE NUMBF ATTENDEES, NOT THE ECONOMIC IMP. BECAUSE WE DON'T KNOW WHAT THEIC IMPACT FORMULA IS COMING FROM. WE DON'T NECESSARILY KNOW WHAT A EACH GROUP USES. IT'S JUST PART OF THE APPLICATIN WE GO THROUGH SOME THINGS TO THE WHETHER IT'S YOU KNOW IN THE BA. >> WELL, WE ALREADY KNOW THAT TC IMPACT ON A COMMUNITY WILL BE PE 100,000-DOLLAR MEDIA. >> ABSOLUTELY. >> IMPACT. >> THE MEDIA BUY ALONE IS WHEREI COMES FROM. I THINK WE TALKED ABOUT THIS BEN GOING AFTER EVENTS BECAUSE WE'RT THIS AND JUST BRING EVENTS IN AA DETERMINATION AT SOME POINT WHET THOSE DOLLARS THAT WE'RE SPEND T OR NOT AND WHETHER THE EVENT IST TO BRING BACK AGAIN BECAUSE WE T WILL GROW IN POPULARITY AND ATT. AND I HAVE TO THINK IF IT'S PROY MARKETED WE'LL GET MORE THAN 12E HERE. IF THAT'S THE CASE, THAT ECONOMT NUMBER GOES UP WITH THAT. >> RIGHT AND I THINK FROM QUHA D WITH THE APPLICATION, THAT 1200T INCLUDES RACE TEAMS AND A SMALLF SPECTATORS THAT WOULD MORE THANE OUT OF TOWN, IS THAT CORRECT? >> THAT IS 100% CORRECT. >> THAT DOESN'T INCLUDE ANY LOCS TOWARDS. THOSE WOULD BE OVER NIGHT. >> RIGHT BECAUSE THAT'S REFLECTR HOTEL ROOMS. >>> >> WHEN I SAW THE NUMBER OF ATTI SAW BASED ON THE FACT THAT THERR 30 TEAMS AND MULTIPLE PEOPLE ONE TEAMS AND SO WHEN YOU START ADD, WE WOULDN'T GO OVER 1200. NOT SURE HOW THAT IMPACTS THE DD CENTS. REGARDLESS, IT'S A GOOD QUESTIO. I THINK IT'S STILL WORTH THE OPY FOR US TO BE INVOLVED WITH. AND I THINK TOO, THAT GOING FORS PART OF THIS SPECIFICALLY THE SS GRANTS THAT WE ACTUALLY PROVIDEE FORMULA FOR THEM SO THAT WE'RE G APPLES TO APPLES. >>> GOOD POINT. YEAH. >> OKAY. ANYTHING ELSE? ANYBODY ELSE? HAVE ANYTHING? >> MIGHT KICK IN A FEW EXTRA DOO MOVE THAT ECONOMIC IMPACT IF ITE OFF A PADDLE BOARD. I MIGHT BE BUSY THAT DAY. >> ALL RIGHT. DO WE HAVE A MOTION? >> I'LL MAKE THE MOTION THAT WEE A 40,000-DOLLAR TDC GRANT TO THF EVENT. >> DO YOU WANT TO PUT THE CONTI? >> AND WITH THE CONTINGENCY EMEY ACTION PLAN BEING PROVIDED? AND I WILL SECOND IT. >> DEBBY SECOND. BOB MAKES THE MOTION, DEBBY SEC. ANY OTHER DISETION? >> ALL IN FAVOR SAY I. I. ANY OPPOSED. MOTION CARRIES. DO YOU HAVE ANYTHING ELSE CONNEW [10.  TDC Event Grant Subcommittee Report] HAVE? >> OKAY. WE'LL MOVE ON TO OUR SUB COMMIT. >> SEND THAT TO BOB. [01:35:06] ARE YOU READY? I'M KIND OF READY. >> THE SUB COMMITTEE MET AND WED A LOT OF, WE HEY GOOD HARDDY DIN ABOUT SIGNATURE EVENTS AND OVERE FOCUSED ON SIGNATURE EVENTS ACTY BECAUSE WE WANTED TO MAKE SURE E WAS A FAIR AND EK WIT EK IT ABLA GROUP TO MOVE FROM A SPECIAL EVA SIGNATURE EVENT AND IS IT OKAY Y SWITCH TO A SPORTS EVENT IF THEY AS A SPORTS EVENT. IS IT REALLY OKAY? DOES IT MATTER? >> AND SO WE HAD GOOD HEART TI N ABOUT THAT AND THERE'S SOME ANDO MIGHT A COUPLE MORE TIMES BEFORE PRESENT TO YOU SOME GRANT GUIDED REFINING IN MARCH. >> YEAH, THAT'S A GOOD WRAP UP. WE WENT IN THERE WITH DIFFERENTT IN THERE WITH DIFFERENT THINKIN. WE FELT LIKE WE MIGHT OF HAD A E THAT A GRANT COULD MAKE THE CHOO MATCH WHEN THEY GET TO THAT MATT ON THE SIGNATURE EVENT AND LEAPR ONE. SO THAT WAS OUR REAL CONDITION E WENT IN AND AFTER ALL OUR DISCUT OFF, THE NUMBER OF THOSE GRANTSD HAVE THAT OPPORTUNITY TO PROBABS THAN A% REALLY. I MEAN SO THE SYSTEM ITSELF, ITY DEVELOPED AND NATURALLY TAKES CT SITUATION AND DURING THAT DISCUE CAME UP WITH A COUPLE THINGS WEO REVISIT AND YOU KNOW, THIS WHOLT PROCESS AS THE CHAIR KNOWS AND W IN THIS WORLD AND I THINK WE'VEA REALLY GREAT JOB AT TWEAK THE SL EVENT GRANT AND MAKING IT BETTE. NOW WE'RE GETTING MORE INTO SPOS SO WE'RE GOING HAVE MORE UNFOREN CHALLENGES THAT WE DIDN'T KNOW O ALONG THAT WE'LL NEED TO ADJUSTI THINK THAT'S WHERE WE'RE AT WITE THING. DO YOU WANT ME TO THROW OUT THET WE TALKED ABOUT THAT NEIGHBOR TB COMMITTEE CAN START LOOKING AT? >> YES. AND A COUPLE OF THINGS. YEAH, PLEASE GO HEAD AND I'LL FP AFTER YOU. >> AS ALWAYS, YOU NEVER HAPPY. YOU'RE ALWAYS TINKERING. DEPENDS ON THE PROJECT BUT ONE E THINGS KIMBERLY AND A TALKED ABS MAYBE SEEMS LIKE THE GRANT PRO T ENCOURAGED MORE PEOPLE TO APPLYR GRANTS. SO HOW COULD WE GET MORE PEOPLED IN THAT GRANT PROCESS BECAUSE OE FORMULA AND ALL THE THINGS WE AS OF REIMBURSEMENT AND WHAT THEY O TO DO THAT SO WHEN WE WERE SITTE AND BRAIN STORMING, SPIT BALANCT SORT OF PRERANGING AS IT WERE, T CAME UP AND THIS MAYBE THE SUBJK AROUND AND BRING BACK TO THE MAP AND EVERYONE ELSE SHOULD THINK T AND WHAT IF WE, THE MARKETING GS JUST THAT, A GRANT THAT THE 'COS USED TO MARKETER TORY TO BRING O THE COUNTY AND WE HAVE A FORMULT DETERMINES HOW MUCH THAT REQUESG TO BE. AND THEY ASK FOR A CERTAIN REQUE GIVE THEM BASED ON THE FORMULA . A LOT OF THEM HAVEN'T USED THEIL COMPLIMENT AS WE GIVE THEM AS WE SEEN BA WE HAVE SO MUCH MONEY IE BECAUSE WE DON'T. AND I'M TALKING SMALLER EVENTS. NOT THE SIGNIFICANT EVENTS. THEY ARE BIGGER AND HAVE MORE RO WORK WITH. BUT THE SMALLER EVENTS, WHAT IFO DETERMINE WHAT THAT NUMBER IS IF THE MARKETING THAT THEY ARE ENTO AND WHAT IF WE TOOK THAT OFF THE AND DID THE MARKETING FOR THEM R EVENT THROUGH THE TOURISM PORT. SO THIS WOULD TAKE THE OWN E-ESM FOR REIMBURSEMENT TO CONNER ANDE RECEIPTS AND THAT STUFF. WE WOULD UTILIZE PROFESSIONALS T THEIR EVENT TO THE FULLEST AND D GET THE BENEFIT OF THOSE DOLLAR. THEY WOULD GET TO KEEP THEIR MAG DOLLARS AND SPEND THOSE IN WHATY THEY THINK POSSIBLE WHETHER LOCR WHEREVER IT IS TO GET PEOPLE TOD SO WE WOULD ACTUALLY BE MAKE THA LITTLE BIT EASIER BUT YET STILLG THOSE DOLLARS TO MARKET TO BRINE INTO THE COUNTY TO ATTEND THOSE. SO THAT WAS, THAT WAS THE THOUGE SORT OF KICKED AROUND AND THAT E SOMETHING THAT MAYBE THE SUB CON TAKE A LOOK AT AND GET BACK TO . >> GO AHEAD GI. [01:40:01] I HAVE A QUESTION REGARDING THAT SUGGESTION. SO ARE YOU SAYING THAT IF THE GS ORIGINALLY FOR 3500, THAT WE STE THEM 3500 BUT WE'RE ALSO SHOULDE OF THE COSTS TO MARKET? OR. >> NO WE TAKE THAT $3500 AND WHY TALK ABOUT WHETHER IT'S NEWSPAPR WHATEVER OUR PROFESSIONALS THINT WOULD BE THE BEST WAY TO TAKE T0 AND ADVERTISE THAT PARTICULAR ER THAT PARTICULAR DAY, SO THEY WOE 3500 BENEFIT OF THAT BECAUSE WEO THE MARKETING FOR THEM. THEY WOULDN'T HAVE TO WORRY ABOG AROUND AND REIMBURSING US BECAUW WHERE WE SPENT THE MONEY AND THY COULD TAKE THE 3500 WHICH THEY E TO MATCH RIGHT AND THEY COULD DR THEY WANT WITH THAT EXPEN TOUR T POINT. IN TERMS OF WHETHER THEY WANT TT INTO THE EVENT ITSELF AS OPERATE WOULD RECOMMEND THAT HE THEY COO ADVERTISE AND THEY COULD ADVERTR MARKET THE EVENT IN COUNTY BECAY DON'T HAVE TO HAVE A MATCHING AG OUR ORDINANCE WHERE THEY HAVE TH THAT. >> SO THEY WOULD STILL GET THE F THE $3500. WE WOULD NOT ENOCCUR ANY EXPENSE PUTTING THE 3500 OUT WHETHER WEK OR? ONE ELSE THEY COULD TAKE A COMMF THAT AND USE IT TO PAY THEMSELVY ARE PLAY PLACING THE ADS. >>> I'M SORRY I'M NOT UNDERSTANT WHAT YOU MEAN IS THAT WE GIVE TN GRANTS. >> YES. >> THAT THEY ARE GOING TO, SO WE AWARDING THEM 3500 BUT WE'RE DOT WORK AND AD SPENT AND ALL THAT . >> YES. >> SO IN ESSENCE THEY ARE REALL, WE'VE NOT GIVING IT TO THEM. WE'RE JUST SAYING YOU KNOW. >> WE'RE DOING IT ON THEIR BEHA. >> WE'RE NOT LITERALLY GIVING TT WE'RE GOING TO AWARD THE 3500 BL THE WORK FOR YOU? >> RIGHT. SO FOR ME I FEEL LIKE. I LIKE IT BUT I ALSO DON'T LIKEE WE'RE TRYING TO TEACH THEM, WE'E TRYING TO TEACH THEM HOW TO PLAN EVENT AND TO ADVERTISE THEIR EVF WE'RE GOING TO DO IT FOR THEM, W WE'VE KIND OF, WE'VE DEFEATED TE OF TEACHING THEM. AND A KNOW IT'S KIND OF HARD BEI WE'RE WILL ALWAYS TRYING TO TEAD SOMEHOW IT'S NOT HAPPENING BUT D OF LIKE WHERE I STAND. I GET THAT IT IS SUCH A PAIN TO. >> AND I THINK TOO, THERE'S 90%, EVERYONE WHO COMES TO US FOR A A NONPROFIT OR GOVERNMENT ENTITY. AND SO EVERYTHING IS MAINLY VOLR DRIVEN. AND SO WE HAVE NO IDEA OF THE EF THAT PERSON THAT'S DOING THE MAR NOW THAT THEY HAVE TO BE A PROFY ANY MEANS BUT THIS HELPS US RAIR OF THE ENTIRE DESTINATION WITHOT ORGANIZATION HAVING TO PULL THE. >> I'M NOT TOTALLY OPPOSED TO I. I'M JUST A LITTLE BIT OPPOSED T. WELL. >> AND I THINK. >> I JUST FEEL LIKE THEY HAVE TA LITTLE BIT OF OWNERSHIP. >> ABSOLUTELY. >> SO WHETHER IT BE OKAY WE'RE P YOU BUT YOU'RE GOING TO IN THE R OR SOMETHING LIKE A STIPULATIONT BY THE THIRD YEAR. >> I THINK WE CAN STILL HOLD THE SEMINARS AND ASSOCIATIONS THAT W TO TEACH PEOPLE HOW TO DO MARKE. THE SLANT WILL BE DIFFERENT IN F THE MARKETING BECAUSE WE NEED TO CERTAIN THINGS TO BE SUCCESSFUL. JUST BECAUSE WE'RE PLAYING THE Y FOR THEM DOESN'T MEAN THEIR EVEE SUCCESSFUL. WE'LL STILL HAVE TOT TEACHING MODE BOTH FOR THE OPERS WELL AS MARKETING BECAUSE THEY T JUST DEPEND ON OUR MARKETING BEE ORDINARILY THEY WOULD SPEND 350T OF MARKET AND THEN WE WOULD REIM FOR THAT. AND IN THIS CASE THEY DON'T HAVY ABOUT GETTING REIMBURSED AND INE PUTTING THAT MONEY UP OUT OF POT OF FRONT UP FRONT WE WOULD TAKEF THAT. SO JUST A THOUGHT, SUB COMMITTEK IT AROUND AND IF ANYONE HAS ANYR THOUGHTS, GOOD POINTS ON YOUR SE LEDGER GI, BUT IF ANYONE ELSE HS THOUGHTS. GO HEAD RANDY. >> ACTUALLY, I THINK IT'S A GREA AND THE REASON IS, IF YOU'RE TAE OF THAT NAR MARKETING, I CAN FON [01:45:02] LOCAL AND IT TAKES ME OFF MY PLD YOUR STRUCTURED WHERE I'M NOT. I THINK IT'S A GREAT IDEA. AND IN SOME CASES DEPENDING ON S STRUCTURED. WE MAY BE ABLE GOAT MORE MEDIA R MONEY BECAUSE WE'LL DO IT IN BUA NUMBER OF DIFFERENT REASONS. >> AND THAT WAS THE POINT I'M GO MAKE. TWO QUICK THOUGHTS AND THEN VI R TO THE OTHER MEETING. >> I THINK IT COULD STREAM LINEE IT MORE APPROVE ABLE FOR MAULER. IT CUTS THEIR INITIAL INVESTMENT IN HALF. I DO THINK THAT WILL HAVE A DESD EFFECT. THE ONLY THING I DON'T KNOW IF E A CONCERN OR NOT, WOULD THEY SEA DETRIMENT IN ANYWAY THAT MAYBE L SOMEHOW LACK THE LACK OF THAT $R WHATEVER IT COULD RESULT AND WHS PHYSICAL MARKETING OR SOMETHINGY HAVE DONE TANGIBLE THAT NOW WE'G THROUGH CHANNELS WHICH WILL PROT THEM BETTER VALUE BUT MAYBE THED CONSIDER O MAYBE MORE OLD FASHID TANGIBLE MARKETING ASSETS OF SO. THAT WAS MY ONLY QUESTION. AND I THINK TOO IT WOULD, I DONW THAT WE WOULD BE ABLE TO DO THIA VACUUM. WE WOULD HAVE MEETINGS WHERE WED DISCUSS A PROPOSED PLAN. THERE'S ALSO THE OPPORTUNITY FOE DURING THE MOVE OCTOBER WHERE TA GAZILLION EVENTS AND WE ENCOURAD COOPERATIVE MARKETING WHERE SOME EVENTS SHOULD BUY LARGER PIECESE THE COSTS, WE CAN ACTUALLY DO TD IT MAKES IT EASIER FOR THEM TO . THERE'S THINGS LIKE THAT THAT GO PLAY. AND SO I THINK IT'S GOING TO BET JUST GOING TO BE THE TOURISM TEA VACUUM SAYING THIS IS HOW WE'REG MARKET YOUR EVENT. THERE'S GOING TO BE, WHO ARE YOO REACH? IF WE DON'T HAVE THAT CONVERSAT, THEN IT'S A TOTAL DISSERVICE TO. >> YEAH, SO FAR FROM IMPLEMENTIU KNOW ONE OF THE THINGS WE'LL HAS TALK TO OUR STEAK HOLDERS, THE , FOLKS THAT DO APPLY AND SEE WHAR THOUGHTS ARE ON IT. AND I THOUGHT IT WOULD BE SOMETT ON THE TABLE AND THINK ABOUT, TT AND SEE WHERE WE GO. PROBABLY WON'T BE FOR THIS EVENN BECUSE IT WILL BE TOO LATE TO IT IT BUT YOU KNOW MAYBE FOR NEXT E AROUND. >> >> YEAH, I MEAN, I'VE WRITTEN NY OF THE OTHER COMMUNITY MEMBERS Y LEAVE HAVE IDEAS AND THOUGHTS, U COULD SEND THEM TO KIMBERLY. I KNOW YOU CAN'T SEND THEM TO M. HAVE YOU TO SEND THEM TO KIMBERD WE'LL TALK ABOUT IT AT THE COMME MEETING AND BRING A DECISION PAK AND SHOW THE ADS AND A DISADVANA PROPOSAL. AS BOB SAYS, IF ANYONE ELSE HASS ON, THAT GET THEM TO KIM AND SHL INCLUDE THEM IN THE SUB COMMITT. >> VERY GOOD. THANK YOU GUYS FOR LISTENING ITS MOVE. STEVEN, HAVE A GOOD NIGHT. THANK YOU FOR BEING HERE. OFF TO ANOTHER MEETING. A MASTER PLAN. FINAL. [11.  Project Game Changer] >> THAT'S EXCITING. >> AND NO. 11:00 IS WHAT WE CALR PROJECT GAME CHANGER. DO YOU WANT TO? >> I WILL TEE IT UP. >> SO THIS PROJECT IS AN ECONOMC DEVELOPMENT PROJECT THAT LIVES S NAME. IT'S A HOTEL PROJECT AND IT MAYR BE ADD VEN TAI GOWS FOR US AS AO CONSIDER DOING SOME MORE RESEART THE MARKET HOLDS. >> >> AS FAR AS THE APPEAL OF US BE DESTINATION FOR THEM TO SELECT. >> WE CAN'T PUBLICLY SPEW THE IN OUT AS MUCH AS WE'RE EXCITED ABG THIS BECAUSE THERE ARE CERTAIN NONDISCLOSURES BECAUSE IT'S VERY COMPETITIVE FIELD AND WE'RE NOTT A POINT WHERE WE CAN TALK ABOUTE HOPE TO DO THAT SOON BUT WE THOE WOULD LET YOU KNOW THAT THOSE TE HERE AND THE SPORTS COLLECT OR T WE WERE PUTTING IN A SPORTS COMD IMMEDIATELY WAS INTERESTED. WE SENT THE SITE SELECT TORE FIE DIFFERENT SITES THAT MIGHT BE SE FOR THIS ENDEAVOR AND THEY ARE T AND WE'RE HOPE TOK ABLE TO CONVM [01:50:01] TO MAKE A SITE VISIT HERE IN THE OR SIX WEEKS AND THEN MOVE ON F. SO. >> AND THE RESEARCH THAT WE HAVL HELP. I MEAN YOUR INVESTMENT IN RESEAS WHY THAT'S SO POSH SO THAT WE CE THEM SOME NUMBERS AND SOME BACKN WHY THIS IS A GREAT DESTINATIONM TO SELECT BUT THERE MAYBE MORE OPPORTUNITIES FOR US TO TELL THY MORE. >> >> SO DON'T BE SO MYSTERIOUS BU. >> AND I WILL TELL YOU, THE GRES THAT THIS ISN'T THE ONLY ONE. I HAVE TALKED WITHIN THE LAST TE MONTHS. VI PROBABLY TALKED WITH AT LEASE HOTEL, DIFFERENT HOTEL DEVELOPE. THAT ARE INTERESTED IN CLAY COU. >> >> YEAH. AND THAT'S ALL FOR THE, BECAUSE. >> THIS IS JUST, I MEAN TWO OF E EVEN BEFORE. >> YEAH, THIS. >> THE SPORTS COMPLEX WAS NOWNS. >> THIS PARTICULAR BRAND IN OTHS COULD GENERATE AS MUCH AS $5 MIA YEAR AND SO FOR OVER THE NEXT 20 YEARS IT COULD BE 100 TO $150 MN PROPERTY TAXES. NOT TO MENTION THE IMPACT ON THY AND THE JOBS IT CREATES AND OVET IT HAS. THAT'S WHY WE CALL IT PROJECT GE CHANGER. [12.  Director's Report and Performance Measurements] LET'S MOVE ON BEFORE I SAY TOO . >> SO NEXT ITEM ON THE AGENDA. NO. 12. >> THE PERFORMANCE MEASUREMENTSE BEFORE YOU, YOU ALL, WE HAVE BE, REALLY BUSY. SOME OF THE THINGS WE WANT TO H, WE'RE WORKING WITH THE, OUR SOCA TEAM, THOSE SOCIAL MEDIA NUMBERE TO GROW, BUT WE'VE ALSO BEEN WON THE GROUP LEAD SIDE. I KNOW THAT REMEMBER, WE GO BACO IN OCTOBER AND SO THESE ARE JUSW TWO MONTHS OF NUMBERS AND WE ALE TWO GROUP LEADS OUT, TWO HOTELS. WE'VE GOT 47 SPECIAL EVENTS SERD ALREADY AND EITHER THROUGH GRANR THROUGH THEM NEEDING SOME TYPE , WHETHER IT'S A REFERRAL FOR A CR VENUE OR WHATEVER THE NEED MAY . SO WE'VE ALREADY ENGAGED 56 LOCL BUSINESSES FOR CONTENT. SO YOU ALL, WE'RE REALLY TRYINGT THOSE DOTS AND GET THAT ENGAGEMD AGAIN, OUR VISITOR GUIDE REQUESE TO BE STRONG. CONNER THAT WENT OUT TODAY. CAME THROUGH THE WEBSITE. AND WE JUST PLACED AN AD IN THET FLORIDA VISITORS GUIDE. AND THEIR TRAVEL PLANNER AND SOE E-MAIL TODAY THAT SAID IT'S TIMN LOAD YOUR INTEREST REQUESTS. SO THAT WILL BE A WHOLE OTHER SF CONTACTS THAT WE ENGAGE WITH EIG THEM TIE NEWS LETTER LIST THAT T TO BUILD OR SENDING THEM A VISI. SO THERE'S LOTS HAPPENING. OKAY. AND YOU CAN TAKE A LOOK AT THE T UPDATES THAT KIM HAS INCLUDED FY AND ACTUALLY NOVEMBER AND DECEM. IT'S THE JANUARY REPORT ON THOS. IF YOU HAVE ANY QUESTIONS, WE CN [13.  ROSE Awards- FL Restaurant & Lodging Association] CERTAINLY ANSWER THOSE. WE GO 13, THE ROSE AWARDS. DID I NOT PICK UP MY ROSE AWARD? >> I KNOW. SO THE FLORIDA RESTAURANT AND LG ASSOCIATION IS BRINGING THIS EV. THEY HAVEN'T HAD IT I GUESS THEN 2020 BUT NOT IN 2021. THE ROSE STANDS FOR RECOGNITIONE EXCELLENCE AND SO IT IS THE OPPY FOR THE HOSPITALITY AND TOURISMY TO RECOGNIZE THEIR FRONT LINE S. AND SO I AM EXCITED TO SEE THATE AT LEAST TWO NOMINEES FROM CLAY. >> NICE. >> IT IS DRIVEN BY EMPLOYERS NOE THRIRG EMPLOYEES. I KNOW THAT WE WERE THE FIRST OR [01:55:04] OUR -- CLAY COUNTY BUSINESS WASO SUBMIT THEIR NOMINATION. >> BUT THEY HAVE A GALA EVENT A, WHEN I SACRID CARPET T IS THE OF THE NORTHEAST FLORIDA TOURISM IO YOU HAVE RESTAURANTS, HOTELS, R, SERVICE INDUSTRY FOLKS, THEY ARL TOGETHER IN A -- AND THEY LITERL OUT THE RED CARPET. THESE PEOPLE ARE DRESSED TO THE. IT IS LIKE THE OSCARS, A GREAT N AND GREAT WAY FOR THE INDUSTRY O CELEBRATE THE PEOPLE THAT MAKE E EXPERIENCE HAPPEN. IT'S A TUESDAY NIGHT WHICH MAKED FOR SOME OF US TO BE THERE BUT L GET YOU ALL THE INFORMATION. WE ENCOURAGE YOU TO BE THERE. IT'S FUN. I MEAN, IT'S HOSPITALITY PEOPLE CELEBRATING HOSPITALITY. IT'S A GREAT TIME AND JUST A GRO CELEBRATE THE INDUSTRY. >> I'M A LITTLE PASSIONATE ABOU. VI BEEN TO IT. IT IS PHENOMENAL. THEY DO EVERYTHING THAT KIMBERLT SAID. IT IS REALLY -- AND A LOT OF TH. THEY ARE THE FOLKS AT THE DESK E ARE CHECK IN AND THEY ARE TREATE KINGS AND QUEENS AND WHERE YOU W HAPPY THEY ARE. >> WHERE IS IT BEING HELD? >> THE DATE IS FEBRUARY 22 OF 2. SO TWO, 22, 22,. >> AND IT'S AT THE WORLD GOTH VN RENAISSANCE RESORT. >> THEY MADE ME JEALOUS OF THE . IT'S HUGE. IT IS HUGE. >> SO BUT YEAH, WE'LL LOOK IN TE POSSIBLY PURCHASING A TABLE. WE'LL HAVE TO SEE ABOUT THAT ANW WE CAN WORK THAT OUT. >> 22 IS BAD FOR US. TIED UP MEETING WISE. YES. [14.  Legislative Update] CONTACT KIM IF WANT TO KNOW MOR. THAT LET'S MOVE TO OUR LEGISLAT. AND THINGS TO WATCH. THERE'S SOME LEGISLATION THAT'SE CONCERNING, I'LL SAY. THERE IS SOME MOVES BOTH ON THED THE SENATE SIDE TO EXPAND THE PS ABLE USES OF TDT DOLLARS. RIGHT NOW IT IS GOVERN BY STATE. HOW WE CAN SPEND THOSE DOLLARS. WHAT THE BUDGET THAT YOU ALL APT IT CAN BE SPENT ON, THERE'S LIMS AND RESTRICTIONS ON WHAT THAT CD THEY ALL POINT TO MARKET, EITHEG THE DESTINATION OR MAKING THE DN A BETTER PLACE FROM AN EXPERIENE PERSPECTIVE AND AND THE LEG LESY TOUR IS ENTERTAINING A COUPLE BT THINGS PURE. THEY WANT TO EXPAND THE USE OF E DOLLARS WHETHER IT BE FOR IN PRK TOUR AND ROAD CONSTRUCTION OR AG THAT IS NEEDED, IF THEY NEED STM DRAINAGE, STORM WATER DRAINAGE G LIKE THAT, THEY WANT TO EXPAND T AND MINIMIZE THE REQUIRED PERCET ON MARKETING WHICH WAS THE WHOLE BEHIND THE TDT WHEN IT WAS CREAE 80S SO THOSE ARE BILLS TO WATCH, REALLY CLOSELY. AS SESSION HAS BEGUN, WILL YOU , I'LL SEND JUST AS A FOR YOUR IN, AN UPDATE FROM OUR INDUSTRY TRAE ASSOCIATION SO THAT YOU CAN BE N WHERE TAT LEG, WHERE THE LEGISLS IN PROCESS. BUT THOSE ARE KEY BILLS THAT WEH WATCHING CLOSELY BECAUSE THAT MT HARD FOR US TO DO WHAT WE DO EV. >> IT'S THE SAME OLD THING EVER. DRIVEN BIT LEGISLATURES IN THE E STATE WHERE THEY GENERATE MULTIN DOLLARS ON A MONTHLY BASIS AND T TO TAKE. THAT THEY SAY THE MONEY TO IMPRS OR STORM DRAINAGE OR THOSE THINS SOMETHING THAT WOULD IMPROVE TOM BECAUSE TOURISM USE THOSE THING. THAT'S WHERE THAT THOUGHT PROCED EVERY YEAR THE REST OF THE STATS [02:00:02] BACK THE EFFORT TO DO THAT AND R THEY BRING IT UP AGAIN. >> SO. I HAVE A QUESTION. IF WHO DOES THE ALLOCATION, LETU KNOW WORSE CASE SCENARIO, JUST , IT GETS APPROVED, IS IT THE COMS THAT THEN WILL ALLOCATE THE MON? >> NO, I THINK IT STILL HAS TO E THROUGH TDC TO START WITH. >> OKAY. AND THE BOARD OF COUNTY COMMISSS THE FINAL APPROVAL. >> YOU ALL MAKE THE RECOMMENDAT. >> OKAY. >> ALL RIGHT. >> OKAY. >> >> THE OTHER LESS IG LAITION LEN WE'RE WATCHING AND IT SEEMS TO E THIS A GOOD THING. THEIR SUNSET YEAR HAS EXPANDED Y WON'T HAVE TO WORRY ABOUT THEIRI THINK UNTIL 2030, WHICH IS A GR. >> LIGHT YEARS FROM WHERE WE CAM WHEN THEY WERE DOING IT ON A YE. >> I KNOW, YES. >> SO THAT'S HAVING THEM AS A GD ENTITY FOR US IS HUGH. VACATION RENTALS, THIS SAY HUGED WILL CONTINUE TO BE AT THE STAT. THE STATE REALLY WANTS TO HAVE E REGULATIONS ON VACATION RENTALS. WE TALKED ABOUT THIS OFTEN, IT P EVERY YEAR IN THE STATE LEGISLA. IT'S JUST A MATTER OF WHAT THEY% ON FROM A SAFETY PERSPECTIVE ASA LICENSING PERSPECTIVE. SO BE WATCHING THOSE BILLS AS W. AND THOSE ARE THE BIG THREE ARE. THAT WE'RE WATCHING AS WELL AS T RESTAURANTS, BILLS TOO WITH ALCS AND THAT KIND OF STUFF. SO A. >> ALL RIGHT. ANY QUESTIONS ON THOSE? [15.  Northeast FL Sports Complex Update] NO. 15 IS THE NORTHEAST FLORIDAS COMPLEX UPDATE. YOU'VE GOTTEN A COLOR SHEET WHIS HANDED OUT LAST WEEK AT THE DRC DEVELOPMENT REVIEW COMMITTEE ANE MOVING FORWARD WITH ACTUALLY YOW PLANS TO GET SHOVEL AND DIRT ATT HERE VERY SOON AND THIS IS THE P SO WE THOUGHT YOU WOULD LIKE TOE RENDERING. NOT ENGINEERING BUT IT IS SORT E THOUGHT PROCESS AS WHERE WE GO E DIFFERENT FACES, PHASE ONE IS TT IS GOING TO INCLUDE THE TEN FIEL PURPOSE FIELDS AND I HOW MANY DO WITH FOR THE SAND VOLLEY BALL? >> TEN. TEN THERE AS WELL AND THEN THERE THE TRAIL THAT GOES INTO THE WOD PART OF THAT IS GOING TO BE ASPD SO YOU KNOW, BECAUSE IT DOES THL BE ABLE TO POSSIBLY RUN SOME CRY EVENTS IN THERE AND GET REGIONAS COUNTRY EVENTS SO WE CAN THEY CO AROUND THE FEEMENTSDZ ARCHEDZ GE TRAIL SO THERE WILL BE OTHER THG IN THERE. SO IT'S EXCITING AND IT LOOKS LL BE PLUNGING INTO COMPLETION BY F THE YEAR. SO THAT'S HOW AGGRESSIVE THE SCS AT THIS POINT. >> AND THAT'S PUT ON US BY THE T WE GOT ABIDE BY FLORIDA GRANT FE STATE. SO -- THEY HAVE A DEADLINE. THEIR DEADLINE IS OUR DEADLINE. >> YES. >> SO IF YOU HAVE ANY QUESTIONS. >> SO I SEE THEY ARE NOW GOING T CONCESSIONS BUT IN THE FUTURE F. >> THERE'S A SMALL CONCESSION BG WITH RESTROOMS. >> >>> THIS IS VERY, IT'S PRELIMIN. WE CAN SAY THAT WE'RE GOING TO N MULTI PURPOSE FIELDS SENTENCE SY BALL COURTS AND EVERYTHING ELSE, RESTROOMS. SOME THINGS REQUIRED BY THE GRAE HAVE TO HAVE BUT THIS FIRST PHAT WE'RE CONCENTRATING ON NOW. THE REST OF THE PARK WILL BE BUH GRAND DOLLARS AND SCALING AS WE. >> >> IT MAY CHANGE HERE AS WE MOVD [02:05:07] BASED ON WHAT THEY FIND WHEN THT THERE AND COST AND THOSE KIND OS WE GO THROUGH. RIGHT NOW IT LOOKS LIKE PHASE OT STARTED SOON. >> AND TO BE HONEST, WE ALSO HAN A VERY PRELIMINARY CAUSE YOU ALL DISCUSSION, WE HAVE SOMEBODY THS INTERESTING IN POSSIBLY TALKINGS ABOUT DOING NAMING RIEFTS THE P. SO. >> >> AND IT WILL PROBABLY BE THE Y REGIONAL PARK AND IT COULD BE AE ASSOCIATED WITH IT AT SOME POIN. ONE OF THE THINGS THAT THE COMMR DID YESTERDAY IN OUR BOARD MEETO APPROACH A SPONSOR SHIP ROSTER OPPORTUNITIES AND IDENTIFY THOSA PRICE ON IT SO, THAT IS SOMETHIT WILL BE AVAILABLE FOR THIS AND R FACILITIES AS WE MOVE FORWARD. >>> >> >> IT COULD BE A PARK OR FIELD R DIFFERENT FEEVMENTDZ YOU CAN'T E GAME UNLESS HAVE YOU THE FIELD . UNHAULT. YOU BUILD IT, THEY WILL COME. >> [16.  Fairgrounds Master Plan Update] >> NO. 16, FAIRGROUNDS MASTER P. I WANT TO UPDATE YOU A. I MEET H EACH OF THE COMMISSIONERS WITH S FAIRGROUNDS BECAUSE SOME OF YOUT SEEN THE FAIRGROUNDS MASTER PLA8 WE DID A STUDY OF THE FAIRGROUNW BEST WE COULD UTILIZE THAT FACIN IMPROVEMENTS NEEDED TO BE MADE T KIND OF BRAIN STORMED WHAT THATY COULD BE. AND SO THIS PRESENTATION. I'M NOT GOING GO THROUGH EVERYTT YOU ALL HAVE IT. IT WALKS YOU THROUGH THE RECOMMS AND THEN IT GIVES YOU OUR NEXT S THE COUNTY OF WHAT WE'RE WORKINA PARKS AND REK DEPARTMENT. >> AND IF YOU HAVE ANY QUESTIONM HAPPY TO ANSWER THEM. >> >> JUST SO EVERYONE IS NOT CONF. IT IS DIFFERENT THAN THE FAIR AS STRATEGIC MARKETING PLAN THEY AG ON NOW. >> YES. >> BUT HAVEN'T RELEASED AND SO E HOPING TO STILL BE ABLE TO BLENO AND BE ABLE TO MOVE FORWARD SO E MORE SUCCESSFUL WITH THE FAIR AD FAIRGROUNDS THEMSELVES. >> RIGHT, ANY QUESTIONS? AND SOME OF THE THINGS WE'VE DO% AS YOU GO THROUGH HAVE BEEN DONA DIFFERENT TIME FRAME AND DIFFERE BECAUSE WE'RE ABLE TO GET STATED STATE MONEY TO BE ABLE TO DO ITD DIFFICULT TO TELL THE STATE THAT QUITE THERE YET AND THE PROPER D CAN'T TAKE YOUR MONEY SO WE JUM. >> A O. >> AND ONE OF THE EXHIBIT HALLSE AVAILABLE THIS YEAR. THE ADDITIONAL BATHROOMS AND EXL THEMSELVES WILL BE SPRUCED UP. THAT WILL BE GOOD. >> ALL RIGHT. [17.  Future TDC Meetings] AND 17, TDC MEETINGS. >> DO YOU WANT TO TAKE THAT ONE? >> SURE. SO WE ARE IN THE, WE HAVE A NEWO AGAIN DA PROCESS HERE AT THE CO. SO LIKE FOR EXAMPLE, THIS MEETIL TAKE THREE WEEKS TO GET TO THE F COUNTY COMMISSIONERS FOR APPROVL THE BUSINESS THAT YOU CONDUCTED. SO WE NEED TO TAKE A LOOK AT OUG SCHEDULE AND ADJUST IT SO THAT E THAT TIME FRAME SHORTER AND MORT FOR YOUR BUSINESS THAT YOU'VE CT THIS MEETING. SO WE ARE, WE TRADITIONALLY MEED WEEK OF MARCH, MAY, AUGUST, OCTD NOVEMBER ON A WEDNESDAY AT 3:30. SO GUESS WHAT, WE GET TO COMPLEE THAT IF WE WANT. >> SHAKE IT UP. SHAKE IT IEWP. SHAKE IT UP. THAT'S IT. >> AND SAY IT WITH ENTHUSIASM Y. LET'S DO THIS. SO WE CAN CHANGE THE MEETING DA. WE CAN CHANGE THE MEETING TIME. I GUESS OUR REQUEST FROM STAFF'S PERSPECTIVE IS JUST THAT IT IS T EITHER FIRST WEEK OF THE MONTH E THIRD WEEK OF THE MONTH SO THATN MEET THAT AGENDA OBLIGATION. [02:10:05] >> YEAH BECAUSE EVERYTHING THATT OF THIS MEETING GOES FAUX TO FID AUDIT FOR A SURVEYING, THAT'S OR PURCHASING POLICY, ANY TIME MONT WILL GO THROUGH THE FINANCE ANDT GROUP. AND THEN ON TO THE BOARD A WEEK. SO WE NEED TO HAVE THOSE THINGSS HEAD OF TIME TO MAKE IT TO THE T NEEDS A FULL WEEK HEAD OF TIME T TO THE AGENDA. SO YESTERDAY WAS THE DEADLINE FT WEEK'S FINANCE AND AUDIT. SO WE MISSED THE DEADLINE. SO IT HAS TO WAIT UNTIL NEXT BCG WHICH IS FEBRUARY 8TH SO THAT DE IMPLEMENTATION IN SOME CASES WEO GET IT APPROVED IN A QUICKER FA. >> >> SO DO YOU ALL HAVE A PREFEREE FIRST WEEK. >> I LIKE THIS PROPOSED LIST. WELL, THAT'S THE LIST THAT WE HD WITH. >> THESE ARE ALL MON DAYS THOUG. I LIKE THE DAYS. I LIKE MONDAY BETTER. >> TODAY I HAVE CONFLICTS ON WES FOR WHATEVER REASON. >> AND WHAT DOES EVERYBODY FEELE TIME? >> >> THREE R 3:30 WORKS GOOD. >>> >>> >> TRADITIONALLY I HAVE A LOT OS >> SO THE PROPOSED MEETING DATE. >> OKAY. [18.  Visitor Center Update] >> ALL RIGHT. VISITORS CENTER UPDATE. SO WE ARE GETTING READY TO BUY S AND THERE'S SOME QUESTION ABOUTG AND WE WERE TRYING TO FIGURE THD MAKE THAT HAPPEN. SO I GOT TO SEE THIS ONE TO THE. >> IT'S DONE. IT'S DONE. THIS HAS BEEN THE LONG STANDING. >> I KNOW AND WE ARE LOOK AT ANR OPTION TOO IN ADDITION TO THIS. WHAT WE PLAN TO DO WITH THIS ISS A POWER POINT LOOP THAT OF OUR W CREATIVE AND SOME OF THE VIDEOSE DONE, THE WANDER MEDIA VIDEOS, T SO THAT THE MUNICIPALITIES CAN T IN THEIR SPACE. BUT WE'RE ALSO LOOKING AT SOME L VISITOR CENTER OPTIONS TOO. ANY QUESTIONS ON THAT. IF THE FIRST ONE KICKS IN WE'LLY CUPCAKES AND CELEBRATE THE NEXT. YES. THAT'S THE LONGEST LASTING ITEMR AGENDA FROM THE VERY FIRST MEETI CHAIRED. SO. >> ALL THANKS TO CONNER. SHE'S BRINGING IT HOME. [19.  Upcoming Events Update] JUST THE NEW GUY HERE. >> LET'S GO TO 19. UPCOMING EVENTS. CAN I GIVE THE GOOD NEWS? >> WHY SURE. SO IT HAS BEEN REQUESTED IN THET THERE IS NOW A PRINT FEATURE ONE EXPLORE CLAY.COM EVENT CALENDARF THOSE PEOPLE THAT ARE OLD FASHIE MYSELF THAT LIKE TO CARRY AROUND PAPER PLANNER. THAT'S PERFECT TO JUST PRINT THD SLIP IT IN THERE. >> OKAY. >> AND IT GETS UPDATED AS FAST N UPDATE IT. EXCELLENT. EXCITING NEWS. VERY GOOD. >> SO BEFORE WE CONCLUDE, THERET HAPPENING SO I MEAN THERE'S A TS A TON OF GREAT EVENTS, THE SCOTS IS FEBRUARY 26TH, YOU DON'T WANS THAT. SO I THINK THE STRAWBERRY FESTIS MARCH 6, THE FIRST WEEKEND OF M. SO THERE'S LOTS OF GOOD THINGS G SO. >> AND THE VINTAGE MARKET DAY HP IN THEIR TIME RIGHT. >> THEY ARE STILL IN MAY. >> JUNE THOUGH. THEY DO TWO TIMES A YEAR NOW. >> YEAH, I KNOW THAT BUT I THOUY [02:15:02] WERE A LITTLE EARLIER THIS YEAR. >> YES. YES. IS THAT THE ONE THAT'S AT THE F. >> FAIRGROUNDS. >> YES, COOL. >> THEY SAID ATTENDANCE RECORDST YEAR. YES. I UNDERSTAND THERE'S NEW OWNERS. >> YES, NEW OWNERSHIP. SHE'S GREAT. SHE COMES FROM OHIO AND IS BRINE NEW SPIN ON SOME THINGS SO IT WE YOUR NORMAL VINTAGE MARKET DAYS. >> OH. >> SURPRISE. YES. >> ANYTHING ELSE? I JUST WANT TO MENTION THAT PUTY WON AN AWARD AT THE FLORIDA REGT SIL, THEIR APP, AND A TOURIST AD MIGHT BE SOMETHING LIKE THAT ANT IN MIND. CHECK IT OUT AND WE'LL TALK ABOT THE NEXT MEETING. SEE WHERE WE GO. ACTUALLY IT'S PRETTY GOOD. I LOOKED AT IT SEVERAL TIMES NOT GET A HANDLE ON WHAT IT'S LIKE S PRETTY GOOD AND THAT SEEMS TO BY EVERYONE IS GOING IS TO HAVE A O TELL YOU WHAT'S HAPPENING AND WS HAPPENING SO. AND WE CAN THEN PUT SIGNS UP TOL PEOPLE TO YOU KNOW QR DOAD DOWNE APP AND TAKE A LOOK TO SEE WHERE AND WHO IS DOING WHAT TO WHO. >> ANYTHING ELSE WE SHOULD KNOW? RANDY, ANYTHING IN ORANGE PARK? >> BOB? I KNOW YOU GOT LOTS OF THINGS. >> ACTUALLY I HAVE A COUPLE THI. GO HEAD. >> MOST OF YOU KNOW WE REDID THE PLAYGROUND AT CLARK PARK. THE ATTENDANCE RECORD THERE IS F CONTROL. WE'VE ENDED UP EXTENDING PARK, O ADD 30 MOORPARKING SPACES. ALSO, OUR CABANA RENTAL THERE AK PARK HAS INCREASED 104%. WOW. SO IT'S MOVING RIGHT ALONG. THAT'S IT. THIS IS THE PLAYGROUND. >> YES BEFORE A GROUND. OTHER THAN, THAT THAT'S GOOD. EXCELLENT, VERY GOOD. BOB? >> YEAH, WE DO HAVE A FEW EVENTG UP. BILL ING WILL IS THIS WEEKEND AS LAST TOUR. HE IS SOLID ON THAT TOO. THIS IS THE LAST TIME YOU WILL T THE THRASHER. SO IT'S GETTING THERE. OUR NUMBERS ARE REALLY HIGH. THEY ARE GOOD. WRITE THAT ONE DOWN TOO. AND THEN WE HAVE THE GUESS WHO ? >> AND BOB IS MAKING US GUESS. >> WHO? >> YOU KNOW, GOT YOU GI. IT'S MY LINE. YOU KNOW IT'S GETTING LATE NOW. AND WE HAVE A COUPLE OTHERS I TE SEEN. AND WE'RE TRYING TO REACH DIFFET AUDIENCES AND I THINK YOU'LL SEN OUR LINE UP IF YOU GET THE CHAN. AND THE OTHER ONE I LIKE TO PUTE IS OUR CLAY BRIDAL SPECTACULAR. BELIEVE IT OR NOT, I CAN REMEMBE FIRST ANNOUNCED IT HERE. WE'RE GOING INTO OUR FOURTH BRIL SPECTACULAR THIS YEAR ALREADY. AND THAT'S AT THE END OF FEBRUA. WE MADE ADJUSTMENTS. WE PUT OURSELF LATER, WE DIDN'TO INTERFERE WITH THE SUPER BOWL G. BUT ANYWAY, MY TEAM ISN'T THEREI DIDN'T CARE. >> AND ALSO, WE GOT TO TELL YOUE SEEING THE SAME THING FROM OUR E OF THE HOUSE. YEAH, IT'S GOING TO BE A GOOD Y. NICE, SO,. >> GOOD, DEBBY ANYTHING FROM KE? >> NOTHING FROM KEY STONE OTHERT THE MRKTS OTO SURF, JUST CAN'T . MORE AND MORE PEOPLE TALK ABOUT. >> EXCELLENT. SPREAD THE WORD FOR US. >>> GI? >> NOTHING AT THIS TIME? >> ALL RIGHT. >> CONNER? JIM? GOT NOTHING,. >> OKAY. THANK YOU. WE'LL SEE YOU ON MARCH 21 AT 3:. * This transcript was compiled from uncorrected Closed Captioning.