Nov 17, 2021 Tourist Development Council

[Call to Order]

[00:00:09]

>> LET'S CALL THIS MEETING TO ORDER, THE TOURIST DEVELOPMENT COUNCIL, NOVEMBER 17TH, 2021. GOOD TO HAVE YOU WALL WITH US.

WE'LL GET TO PUBLIC COMMENTS IN A MOMENT. FIRST, IF WE COULD DO ROLL-CALL TO INTRODUCE EVERYBODY AND LET US KNOW WHO IS HERE.

SINCE COUNCILMAN KELLEY IS ON HIS THING, WE'LL START WITH THE

MAYOR. >> RANDY ANDERSON.

>> BOB OLSON. >> DEBBIE BEALS.

>> SUSAN HILL. >> GI TEEVAN, CLAY COUNTY

CITIZEN. >> GARY PATEL.

>> STEPHEN KELLEY, SPRING PARK COFFEE.

>> THIS IS MIKE CELL LA, CHAIRMAN. ALSO, WE HAVE KIMBERLY MORGAN, DIRECTOR OF TOURISM FILM AND TOURISM FILM ASSISTANT, CONNOR MATTHEWS. GOOD TO SEE YOU OUTSIDE OF THE CHILLY ENVIRONMENT THERE. THIS IS OUR LAST MEETING FOR 2021.

WE'LL BE GOING OVER A PROPOSED MEETING SCHEDULE FOR 2022 HERE

[Public Comments]

LET'S GET LYNN FROM THE CITY OF KEYSTONE HEIGHTS. . WE HAVE A PACKET HERE SHE'S PASSED ALONG TO US. GOOD AFTERNOON, LYNN.

THANKS FOR BEING HERE. >> THANK YOU. GOOD AFTERNOON, MR. CHAIRMAN AND THE BOARD. MY NAME IS LYNN, THE CITY MANAGER FOR KEYSTONE HEIGHTS. . I WANTED TO ENINTRODUCE MYSELF.

YOU HAVEN'T BEEN TO KEYSTONE HEIGHTS, I URGE YOU TO COME. I PUT MY CARD ON THE PACKET WITH MY ASSISTANT'S CARD. IT'S A SMALL CITY, BUT WE HAVE A LOT OF THINGS GOING ON. IF YOU HAVE ONE HOUR, ENTIRE DAY, YOU WILL NOT BE DISAPPOINTED. I URGE YOU TO GIVE ME A CALL AND SET UP A TIME AND WE'LL TAKE YOU AROUND.

WITH THAT SAID, I WANT TO PUT AN EMPHASIS ON THE RELATIONSHIP THAT THE CITY HAS WITH CLAY COUNTY. THE CITY HAS HAD GREAT SUCCESSES AND COULDN'T HAVE DONE IT WITHOUT THE RELATIONSHIP OF CLAY COUNTY, BOARD OF COUNTY COMMISSIONERS AND TOURISM AND LIST GOES ON. WE'RE PROUD BECAUSE OUR SUCCESS STORY IS A REFLECTION OF OUR RELATIONSHIP HERE. WE HAVE OUR FIRST ANNUAL HOLIDAY EXTRAVAGANZA COMING UP. YOU HAVE THE INFORMATION IN FRONT OF YOU. THAT'S REALLY WHAT I'M HERE TO TALK TO YOU ABOUT, PUT EMPHASIS ON THAT. THIS IS SOMETHING WE'RE HOPING TO GROW INTO A SIGNATURE EVENT DOWN IN KEYSTONE HEIGHTS. .

WITH THAT STAYED WE'RE TAKING IT ON SOLELY BY THE CITY. HOWEVER, WE'RE HOPING IT'S SO SUCCESSFUL, I'LL BE COMING BACK TO YOU NEXT YEAR FOR ASSISTANCE WITH FUNDING OR GRANTS. IF YOU DON'T HAVE ANYTHING TO DO DECEMBER 11TH, COME DOWN AND ENJOY OUR HOLIDAY EXTRAVAGANZA. WE HAVE A FANTASTIC HOME TOWN CHRISTMAS PARADE AND SHOWING A MOVIE AT OUR BEACH. WITH THAT, THANK

YOU. >> PROFESSOR: APPRECIATE IT.

THANK YOU. WE HAVE A PACKET HERE. LOOKS LIKE IT'S GOING TO BE A FUN DAY. APPRECIATE YOU LETTING US KNOW ABOUT THAT.

ANYONE ELSE WITH A COMMENT FOR THE BOARD? I THOUGHT YOU WERE

[1.  EVOK Marketing Update]

>>> ALI FROM EVOK IS JOINING US VIA TEAMS. ALI, IT'S GREAT TO SEE YOU. THE WE HAVE THE ADVERTISING REPORT THAT ALI WILL REVIEW WITH US. ALI, TAKE IT AWAY.

>> SURE. HI, EVERYONE. I HOPE YOU'RE ALL DOING WELL. HAPPY LAST TDC OF THE YEAR. TODAY, WE'RE GOING TO BE GOING THROUGH OUR OCTOBER REPORT. AS YOU REMEMBER, WE LAUNCHED OUR WEBSITE IN 2020 IN THIS OCTOBER. THIS IS THE FIRST REPORT THAT WE HAVE FULL YEAR-OVER-YEAR METRICS TO REVIEW. WE HAD A GOOD MONTH.

INCREASED 9% MONTH OVER MONTH. SEARCH INCREASED 20%.

(INAUDIBLE) ORGANIC WEBSITE QUESTIONS INCREASED 100% AND 562% YEAR AFTER YEAR. BECAUSE WE WEREN'T AROUND LAST YEAR.

[00:05:05]

BUT FLORIDA AS A WHOLE. WHAT WE FOUND FALL FESTIVAL SEARCH TERMS INCREASED 2000% MONTH OVER MONTH. PARTIALLY DUE TO LAST YEAR, THERE WERE NO FALL FESTIVALS DUE TO COVID. BUT IT SHOWS THAT THERE'S THAT MUCH INTEREST IN THE KEYWORD FALL FESTIVAL. OUR PARTNERS ARE CAPITALIZING ON THAT WHEN WE THINK ABOUT NEXT YEAR. MORE BLOG CONTENT FOR FALL FESTIVAL.

AND ALSO MAKING SURE ANY EVENTS LISTED ON THE SITE WE MAKE SURE WE HAVE STICKY CONTENT ON EVENT LISTINGS. IMAGES, VIDEOS, CONTENT, ALL THAT GOOD STUFF. BECAUSE WHAT IS DRIVING SEARCH TRAFFIC DOWN, PEOPLE FIND EVENT PAGES AND FIND THE WEBSITES AND PHONE NUMBERS OR WHATEVER THEY NEED TO SEE FOR THAT EVENT AND THEN THEY IMMEDIATELY JUMP OFF OUR SITE. I WANT TO MAKE SURE THEY STAY ON OUR SITE FOR LACK OF A BETTER PHRASE, EXPLORE PLAY A LITTLE MORE. THAT'S A WAY WE HELP MITIGATE THAT. ONE OTHER ORGANIC SIDE THING, OUR AUTHORITY SCORE JUMPED THREE POSITIONS THIS MONTH. THAT SHOWS GOOGLE HAS SEEN CONTENT WORTH CRAWLING ON OUR WEBSITE MAINLY ATTRIBUTED TO THE BLOGS THAT RECENTLY LAUNCHED ON THE WEBSITE. THANK YOU, KERRY, FOR WRITING THOSE. AND IT'S SHOWING THE BLOG CONTENT IS ADDING FRESH, INSIGHTFUL CONTENT GOOGLE CAN USE. SO REALLY GOOD GAINS HERE. WHEN WE LOOK AT THE TOP LANDING PAGES THAT ARE GETTING THAT TRAFFIC, AS YOU CAN SEE, THEY'RE MOSTLY EVENT PAGES WHEN YOU LOOK AT THE TOP PLUGS. THE FIRST BEING THE FESTIVAL IN ORANGE PARK. FOOD AND MUSIC FESTIVAL AND EVENTS IN CLAY COUNTY. THAT SORT OF THING. MORE TESTAMENT, WE MAKE SURE ANY EVENTS ARE GETTING THE LOVE THEY NEED TO ON THE WEBSITE BECAUSE THAT'S WHAT PEOPLE ARE LOOKING FOR.

>> CAN WE PAUSE? ALI, CAN YOU HOLD ON A SECOND.

>> CAN WE FIX THE VOLUME? IT'S REALLY HARD TO HEAR HER.

>> IT SEEMED LIKE IT DROPPED OFF.

>> WE'RE HAVING A HARD TIME HEARING YOU, ALI.

>> I'M SORRY. >> NO. I DON'T THINK IT'S YOU.

I THINK IT'S US. SO WE'RE TAKING A LOOK AT IT REAL QUICK AND SEEING IF WE CAN FIX SOME THINGS.

>> SURE. >> IN THE MEANTIME, DOES EVERYONE KNOW WHERE WE'RE AT WITH STUFF? OKAY. WE'RE -- SO THE PAGE THAT -- IN YOUR PACKET THAT SAYS GOOGLE ANALYTICS AND INSIGHTS, THAT'S THE PAGE THAT WE JUST WENT OVER, AND WE'RE GETTING READY TO HEAD TO THE GOOGLE SEARCH CONSOLE, RIGHT? SO JUST WANTED TO MAKE SURE THAT THAT HELPED Y'ALL IN YOUR

PACKET. >> I WAS LOOKING AT HER CHART.

IT'S DIFFERENT FROM THE CHART THAT WE'RE LOOKING AT.

(INAUDIBLE) >> EVEN THE DATA IS NOT SIMILAR.

BECAUSE HER PIE CHART 73, AND OURS IS 83.

>> YEAH. SO YOU GUYS DON'T HAVE THE INTERACTIVE VERSION THAT I DO ON MINE. SO I'M LOOKING AT ORGANIC SEARCH HERE, AND I CAN PULL DOWN THE CHANNEL GROUPING AND CHANGE IT.

YOU'RE LOOKING AT AGGREGATE AT THE THING YOU HAVE IN FRONT OF YOU, SO THAT'S THE DIFFERENCE. BUT I WANTED TO MORE SO DEMONSTRATE YOUR ORGANIC GROWTH YEAR OVER YEAR. SO THAT'S THE

DIFFERENCE. >> WE'LL JUST LISTEN REALLY

HARD. >> OKAY.

>> OKAY. >> ALL RIGHT.

>> GO FOR IT, ALI. >> OKAY. I'LL TRY TO TALK

[00:10:01]

(INAUDIBLE) >> THESE ARE THE TEN KEY WORDS

QUERY -- >> ALL RIGHT.

>> OOPS, ALI, I'M GOING TO CALL YOU SO THAT YOU CAN TALK THROUGH

THE PHONE, AND WE'LL MIC YOU IN. >> OKAY.

>> OKAY? >> YEP.

>> WHAT DID WE DO WITHOUT CELL PHONES?

>> TECHNOLOGY IS A BLESSING AND A CURSE AT THE SAME TIME. YOU

GET SO DEPENDANT ON IT. >> OKAY. OKAY.

>> SO I'M NOT GOING TO BE ABLE TO HAVE YOUR VOLUME ON.

OTHERWISE, IT WILL DOUBLE. I WILL GO THROUGH THE REPORT, AND IF THERE ARE ANY QUESTIONS, WE'LL HAVE TO KIND OF DO A FUN LITTLE MUTE-UNMUTE SITUATION. (CHUCKLING)

>> LET'S DO IT. >> OKAY.

>> ALL GOOD? ALL READY? >> WE'RE READY.

>> OKAY. ALL RIGHT. SO SORRY. SO THESE ARE THE TOP TEN ORGANIC SEARCH TRAFFIC BY SEARCH QUERY TERMS. AGAIN, TESTAMENT TO HOW POPULAR FALL FESTIVALS WERE IN CLAY COUNTY IN OCTOBER. AMAZING GRACE FARM FALL FESTIVAL, CHICKEN AND BISCUIT. AND TOWN OF ORANGE PARK. AS YOU CAN SEE IN THE DELTA COLUMN, THAT'S HOW MUCH GROWTH YEAR OVER YEAR -- OR SORRY. THIS IS MONTH OVER MONTH. MONTH OVER MONTH YOU'RE SEEING ON THE WEBSITE FOR THAT SEARCH QUERY. AND THEN, YEAR OVER YEAR DOWN HERE.

SO I MEAN, SOMETIMES IN THE LITERALLY THOUSANDS. JUST KEEP IN MIND WHEN WE'RE THINKING ABOUT CONTENT THAT WE NEED TO HAVE ON THE SITE AND CONTENT THAT NEEDS TO GET A LITTLE LOVE.

SO WE'RE DOWN IN IMPRESSIONS THIS MONTH. THAT WAS MOSTLY DUE TO DISPLAY ADS. SO WE CHANGED OUR DISPLAY ADS IN SEPTEMBER TO ROTATE EVENLY, SO EACH CAN HAVE A SIMILAR SENT AND IMPRESSIONS.

AS THEY OPTIMIZE, THEY'RE GOING TO SEE A DECREASE IN IMPRESSIONS FROM GOOGLE LEARNING HOW TO BEST RUN THOSE. THE SUNSET AND NATURE TRAIL ADS HAD 250% INCREASE IN IMPRESSIONS. 250% INCREASE IN CLICKS. IN TERMS OF CLICKS, THE SUNSET AD HAD THE MOST. CAMP CHOW TREE HOUSE AND ANOTHER AND THE NATURE TRAIL AFTER THAT. THE SEARCH CAMPAIGNS ARE UP 8% MONTH OVER MONTH IN IMPRESSIONS. THE 9% MONTH OVER MONTH IN CLICKS. AS YOU CAN SEE, I PUT THE INDUSTRY EVENT MARKS HERE AT THE TOP FOR REFERENCE. AS YOU CAN SEE, WE HAD 6.606% CLICK IN AGGREGATE FOR ALL OF OUR GOOGLE ADS. $0.64 COST PER CLICK, WHICH IS LESS THAN THE INDUSTRY BENCHMARK. I DON'T THINK ANYONE IS SURPRISED BY THE ORDER OF THESE BY NOW. I THINK THEY'VE BEEN KIND OF THE SAME MONTHLY. AGAIN, FISHING IS ONE OF THOSE THINGS FOR YOU GUYS. AND OUR VIDEO CAM PAPER, WE HAD A VIEWING RATE OF 42.51%, OVER THE INDUSTRY STANDARD OF 15%. THOSE TOP KEY WORDS INCLUDE CLAY COUNTY EVENTS, FISHING SPOTS, HIKING, AND TRAILS AS THE MOST POPULAR ONES. MOVING TO FACEBOOK. SO WE ALSO HAD SIX CONVERSIONS FOR THE VISITORS GUIDE. FOUR DIGITAL COPY REQUESTS AND TWO PHYSICAL COPY REQUESTS. WITH FACEBOOK WE HAD A FEW DECREASES HERE. NOTHING MAJOR. ALL MOSTLY UNDER TEN. EXCEPT FOR LINKED CLICKS. WE HAD A DECREASE IN COST PER CLICK, WHICH IS A GOOD METRIC THERE. ALL OF OUR INDUSTRY STANDARDS ARE IN HAD LINE WITH WHAT WE SEE IN THE TRAVEL AND TOURISM INDUSTRY. OUR AVERAGE CLICKS INDUSTRY STANDARD IS .9%. OURS IS .94. AVERAGE COST OF PER CLICK IS $0.94 AND OURS IS $0.65. THAT'S WHAT WE WANT TO SEE MONTH OVER MONTH. AS WE MOVE TO STAR, I KNOW YOU HAVE THIS INFORMATION, BUT IT'S GREAT TO SEE YOU'RE UP TO JULY NUMBERS BEFORE THE DELTA VARIANT. WE HAD A SLOW DOWN BUT YOU'RE BACK UP TO OCTOBER TO WHERE YOU OUGHT TO BE. YEAH, LAST BUT NOT LEAST, OUR TRIP ADVISER ADS ARE REPORTING TO INDUSTRY STANDARDS WHERE WE WANT THEM TO BE AS WELL. NO CHANGES THERE FOR OUR

[00:15:01]

WITH THAT, I'M GOING TO MUTE MYSELF SO THAT YOU GUYS CAN ASK QUESTIONS. AND THEN, I'LL UNMUTE WHEN I CAN ANSWER.

(CHUCKLING) >> OKAY. ANYBODY SAME AMOUNT OF IMPRESSIONS. A DIP AFTER THE SUMMERTIME. BUT RIGHT NOW, WHAT WE ARE DOING BECAUSE WE DECIDED THAT WE ARE EXPERIENCING A LITTLE BIT CREATIVE FATIGUE WITH CREATE I WAS IS WE'RE DOING A CREATIVE REFRESH WITH THE TEAM, ESPECIALLY SINCE WE HAVE ALL OF THOSE NEW ASSETS FROM THE PHOTO SHOOT ADS, A LOT OF THOSE AGE DEMOGRAPHICS -- BECAUSE WE'RE ONLY ON FACEBOOK. WE DON'T HAVE THAT MILLENNIAL AUDIENCE WE'RE REACHING. WE HAVE TO GET THEM OTHER WAYS. WHICH IS WHY THE AD PLACEMENT BECOMES SO STRATEGIC, BECAUSE THAT'S HOW WE'RE REACHING THE MILLENNIAL, AND TRYING TO AVERAGE OUT THAT AGE

[00:20:05]

WE HAVE HAD CONVERSATIONS WITH OUR I.T. TEAM ABOUT HAVING AN INSTAGRAM. THERE'S A LOT OF DISCUSSION, BUT I MEAN, Y'ALL KNOW ME. WE'RE GOING TO BE PERSISTENT. THERE'S THE MANPOWER CHALLENGES. THERE'S, YOU KNOW, WE USE SOME SOFTWARE THAT HOPEFULLY MAKES MANAGEMENT OF THAT CONTENT EASY. WE WOULD PROBABLY -- JUST KNOWING OUR RESOURCES TOO AND CARRIE MCCLARREN IS OUR CONTRACTOR THAT DOES ALL OF OUR CONTENT. THE SAME MESSAGES OR MESSAGING WOULD BE ON FACEBOOK AND INSTAGRAM.

WE WOULDN'T, YOU KNOW, TRY TO DO TWO DIFFERENT MESSAGES. IT WOULD BE THE SAME. FROM THAT STANDPOINT, IT WOULD JUST BE GOOD USE OF OUR RESOURCES AS WELL. A LARGER REACH.

>> CHAIR CELLA: IT SEEMS TO ME INSTAGRAM DEMANDS MORE CONTENT

THAN FACEBOOK. >> SO WE HAVE -- WE ALREADY HAVE A PLAN FOR THAT THAT INCLUDES A LOCAL CAMPAIGN THAT WOULD ACTUALLY INCLUDE LOCALS BEING PART OF OUR MARKETING

PROCESS. >> CHAIR CELLA: GI.

>> YEAH, THAT WAS WHAT I WAS GOING TO SUGGEST ACTUALLY. FOR EXAMPLE, IF WE USE FISHING AS A TOPIC, THEN, WE SAY, HEY, POST YOUR FISHING. TAG US. SO THEN NOW, WE'RE NOT ACTUALLY PUTTING THE CONTENT. IT'S THE FISHERMEN WHO MAYBE ARE FROM CLAY COUNTY OR NOT FROM CLAY COUNTY, BUT FISHING AND SHOWING LOOK HOW BIG MY BASS -- IS THERE BASS HERE? I DON'T FISH. SORRY.

>> AT LEAST YOU SAID BASS AND NOT BASS.

>> WHATEVER. LOOK HOW BIG MY FISH IS OR YOU KNOW, I GOT A WHATEVER -- WHATEVER THOSE FISH ARE. CATFISH.

>> THERE YOU GO. >> ANOW WE'RE LEVERAGING CONTENT, THE POPULATION THAT GOES FISHING IN CLAY COUNTY AND USING THAT TO INCREASE OUR CONTENT.

>> GI, TO YOUR POINT, USER-GENERATED CONTENT IS ALWAYS MORE CREDIBLE THAN THE SOURCE ITSELF. SO WHICH GOES AGAINST EVERYTHING THAT WE WERE TAUGHT AS KIDS. YOU GOT TO GET IT STRAIGHT FROM THE SOURCE. THE USER IS THE SOURCE. THAT IS WHAT THE CAMPAIGN THAT WE HAVE OUR BACK POCKET WAITING FOR THE RIGHT PLATFORM -- BECAUSE IT WILL ONLY WORK IF THERE'S AN INSTAGRAM COMPONENT. SO WE HAVE A PLAN. WE'RE JUST WAITING FOR

EVERYTHING TO BE IN ALIGNMENT. >> CHAIR CELLA: OURS IS A

TECHNICAL HOLD UP? OKAY. >> WE'LL NEED MORE TIME.

(SPEAKER AWAY FROM MICROPHONE) >> I DON'T KNOW THAT WE NEED MORE TIME. WE'LL HAVE THE AGENCY WORK ON THE CAMPAIGN THAT THEY HAVE AND BRINGING THAT TO FRUITION. WE'VE ALREADY GOT OUR CONTENT DEVELOPMENT CONTRACTOR THAT IS DOING THE SOCIAL MEDIA

CONTENT ALREADY. >> GARY, IF YOU WOULD JUST --

THERE YOU GO. PERFECT. >> THE ADDITIONAL COST WOULD BE IN THE SCOPE OF THE LOCAL CAMPAIGN, BUT WE HAVE ROOM FOR

THAT IN THE BUDGET. >> YEAH, WE ALWAYS HAVE ROOM.

OUR BUDGET IS GREAT. >> CHAIR CELLA: ALL RIGHT.

ANYTHING ELSE, DEBBIE? >> I WAS GOING TO SAY I KNOW TALKING WITH BOTH MY CHILDREN WHICH ARE 26 AND 29, THEY STEER AWAY A LOT FROM FACEBOOK, BECAUSE THERE'S A LOT OF OTHER THINGS GOING ON WITH THAT, BUT INSTAGRAM IS ALWAYS THE FIRST PLACE THEY GO. I HONESTLY THINK THAT WOULD BE A GREAT OUTPUT.

>> THAT IS MORE IN -- NOT THAT WE DON'T WANT TO ATTRACT THE MORE MATURE TRAVELER -- ASIDE FROM THE ADVERTISING THAT WE PURCHASE, WE'RE MISSING THAT MILLENNIAL MARKET. AND THAT MILLENNIAL MARKET IS HUGE. AND... LOVES WHAT OUR PRODUCT

IS. >> YEAH. THIS SOCIAL MEDIA STUFF, OF COURSE -- SO QUICKLY OF, SO I THINK WE HAVE TO STAY

WITH THE PACE. >> CHAIRMAN CELLA CAN BE THE

CONTENT GURU. >> CHAIR CELLA: FOR SURE I'VE GOT NOTHING ELSE TO DO. (LAUGHTER)

>> BECAUSE HE POSTS A LOT OF PHOTOS. I MEAN, THESE ARE GREAT

[00:25:01]

>> CHAIR CELLA: THE MILLENNIAL CROWD --

(LAUGHTER) >> , YOU KNOW, WE JUST WON'T PUT YOUR FACE ON IT. BUT THAT'S WHAT I'M SAYING, WE HAVE SO MANY EVENTS. SO THE TRAVIS EVENT WOULD BE A GREAT TIME TO MAYBE START INSTAGRAM, BECAUSE WE HAVE SO MUCH THAT'S COMING IN THE VINTAGE MARKET. WHAT A GREAT PHOTO OP, YOU KNOW.

I KNOW MAYBE WE'RE NOT READY. BUT JUST SAYING THAT THOSE ARE TWO UPCOMING GREAT EVENTS. EVEN THE KEYSTONE EVENT UPCOMING, WE CAN HIGHLIGHT WHAT'S IN KEYSTONE. NOT YET, THOUGH, BECAUSE WE'RE NOT READY TO BUY THERE YET. SO WE DON'T WANT TO ADVERTISE KEYSTONE TOO MUCH. BUT, YOU KNOW, TWO EVENTS THAT ARE ALREADY LIKE REALLY GREAT TO ADVERTISE USING INSTAGRAM. NOT

READY. >> CHAIR CELLA: OKAY. ANYTHING

[2.  Airstream Ventures- Sports Event Update]

>> I FEEL LIKE WE JUST MET. OUR NORMAL QUARTERLY REPORT, NOT MUCH CHANGED WITH WHAT I REPORTED LAST MONTH WITH THE EXCEPTION OF IT WAS EXCITING AS I REPORTED A LOT OF THESE CONVENTIONS ARE COMING BACK. WHERE THE EVENT PLANNERS ARE MEETING, I WAS ABLE TO ATTEND LAST WEEK FOR TWO DAYS IN PALM COAST THE FLORIDA SPSPORTS FOUNDATION SUMMIT. I'LL TALK ABOUT THAT. THAT'S THE BIGGEST CHANGE TO THIS REPORT. JUST AN IDEA OF THE EVENTS COMING UP. GOBBLER GRAPPLER IS COMING NEXT WEEKEND TO THE CLAY COUNTY CAMPGROUNDS. THE REGISTRATION IS GOING UP AND UP. THE WRESTLING COMMUNITY IS A LAST-MINUTE COMMUNITY. IT'S DUE TO THEIR WEIGHT AND WEIGHT CLASSES AND ALL THAT KIND OF STUFF. THOSE NUMBERS ARE TRENDING WELL FOR NEXT WEEKEND. THE NINITRO RALLY CROSS EVENT WL BE HERE BEFORE WE KNOW IT. WON'T IT, KIMBERLY? IT'S GOING TO BE GREAT. WE'VE MADE CHANGES TO IT.

YOU'LL START SEEING SOME OF THE TEAMS AND STAFF GET IN TOWN NEXT WEEK TO START BUILDING THE TRACK AND PREPARING FOR THAT. WE DID GET CONFIRMATION THAT ALL OF THE STAFF AND NOW SOME OF THE TEAMS -- I JUST GOT AN EMAIL. MOST ALL ARE STAYING IN CLAY TIME. I THINK YOU'LL START SEEING THE HOTELS AND SOME OF THOSE REPORTS WILL BE POSITIVE FROM A TOURISM STANDPOINT. WE'RE HOPING TO HAVE ANNOUNCEMENTS ON THAT EVENT HERE PROBABLY NEXT WEEK. THAT WILL MAKE IT EXCITING. THAT WILL PUT CLAY COUNTY MORE IN THE SPOTLIGHT FOR THAT EVENT. THEN, THE 4TH AND THE 5TH, TEAMS WILL START GETTING INTO TOWN WEDNESDAY, THE 2ND -- OR 1ST, I GUESS. YOU KNOW, THEY'LL START PRACTICING AND TWEAKING AND THAT KIND OF STUFF. WE'LL BE ON THE WORLD STAGE FOR RALLYCROSS BEGINNING SATURDAY AND SUNDAY.

SHOULD BE AN EXCITING EVENT. A LOT OF WORK IS GOING INTO IT. A LOT OF PEOPLE PULLING TOGETHER. THIS IS THE ULTIMATE TEAM SPORT OF COLLABORATION WITH OPERATIONS. I THINK EVERYBODY HERE CAN BE VERY PROUD OF OUR COUNTY BECAUSE A LOT OF PEOPLE ARE PUTTING A LOT OF WORK INTO IT. THE VELO BREW CRITERIUM IS TRYING TO BE DEVELOPED. THERE WAS A CONCEPT TRYING TO CREATE A MONTHLY RACE. BUT THEY'RE TRYING TO DEVELOP THAT. SO I WANTED TO KEEP THAT ON THERE BECAUSE WE'RE STILL TRYING TO WORK ON THAT. BUT I WOULDN'T SAY THAT IT'S A LITTLE STALL INDEED THAT REGARD. THE YOYOUT LACROSSE TOURNAMENT, STILL HAVING CONVERSATIONS WITH THEM. THE GUY THAT WAS THE LEADER OF THIS JUST TOOK HISTORY HIGH SCHOOL JOB. HE WAS THE HEAD COACH -- NOW HE WENT TO BE THE HEAD COACH OF BOLES. . IT'S NOT A HIGH SCHOOL EVENT. IT'S A YOUTH TRAVEL TEAM EVENT. HE'S BEEN DELAYED PUTTING THAT TOGETHER BECAUSE OF HIS CHANGE OF JOBS. WE'RE HOPING TO RESURRECT THAT BACK HERE SHORTLY. MOTOSURF AND SKATE WE HAVE A SITE VISIT WITH LYNN TOMORROW. WE HAD A CONFERENCE CALL WITH THE OWNER OF THIS EVENT. WE'RE SLATED TO DO THAT EVENT IN KEYSTONE IN APRIL. SO THAT -- AS I TALKED ABOUT LAST MEETING, THOSE TEAMS COME IN

[00:30:01]

THE CRUX OF THAT U.S. CYCLING HAS TO BE DONE BEFORE KIDS START SCHOOL, BECAUSE IT'S A YOUTH RACE. IF YOU START IT AFTER KIDS START SCHOOL, YOU WON'T GET ANYBODY. THAT WILL BE COMING OUT AND HOPEFULLY SOLIDIFYING THAT NEXT WEEK WITH EVERYBODY.

THAT'S KIND OF WHAT WE HAVE ON THE HORIZON. BUT IF YOU GO TO THE NEXT SLIDE, YOU CAN SEE. THIS WAS THE FLORIDA SPORTS FOUNDATION. THEY HAD BASICALLY TEN MINUTES. WANTED YOU TO SEE KIND OF EXACTLY WHAT I WAS DOING. THEY HAD TEN MINUTE KIND OF SPEED DATING, IF YOU WILL, WITH EACH EVENT PLANNER. AND MAYBE LIKE IN DATING, YOU COULD TELL IN THE FIRST MINUTE IF YOU'RE GOING TO LIKE THIS PERSON OR NOT.

(CHUCKLING) >> SO IT WAS VERY SIMILAR IN THE EVENT WORLD, BECAUSE YOU KNEW.

AND I KNEW BECAUSE I HAD DONE THE RESEARCH BEFORE. NORTH AMERICAN CHINESE BASKETBALL, FOR INSTANCE, THEY NEED EIGHT GYMS ALL TOGETHER. I KNEW WE COULDN'T DO THAT. THERE WERE A LOT OF EVENTS ON HERE THAT ARE EXCITING. I'LL POINT OUT A COUPLE, BECAUSE THERE ARE SOME THAT WE ARE AS WE SPEAK REALLY ENGRAINED IN SOME GOOD CONVERSATIONS. I'LL TELL YOU THE EXCITING THING IS, I WAS VERY PROUD TO REPRESENT CLAY COUNTY. A LOT OF THESE EVENT PLANNERS DID NOT KNOW WHERE CLAY COUNTY WAS, AND THEY HAD NO IDEA. SO IT GAVE ME A CHANCE TO TELL OUR STORY. AFTER I TOLD THE STORY, THEY WERE LIKE, ABSOLUTELY WE NEED TO BE DOING THIS. THE ONE THING THAT THEY -- THESE EVENTS ARE REALLY -- THE COMMON THEME IN THIS, AND A LOT OF US WERE TALKING ABOUT IT IN THE SMALLER COUNTIES IS THAT WHEN A LOT OF THESE PEOPLE TAKE THEIR EVENTS TO BIG COUNTIES, MIAMI, JACKSONVILLE, THEY'RE JUST ANOTHER EVENT OF 85 EVENTS HAPPENING THAT WEEKEND. THE THING THAT THEY LOVE ABOUT BEING IN SMALLER COUNTIES IS THAT THEY'RE A BIG DEAL TO OUR COUNTY. THAT'S WHAT I TOLD THEM. YOU BRING YOUR EVENT HERE, IT MATTERS TO OUR COMMUNITY. IT'S NOT JUST ONE OF, YOU KNOW, A MILLION DIFFERENT EVENTS. BUT I'LL TELL YOU THIS EACL INTERNATIONAL YOU LOOK AT THAT AND GO WHAT IS THAT? IT'S A NEW GAMING LEAGUE THAT THE ESPORTS THAT WE HEAR SO MUCH ABOUT.

BUT THERE'S NOW GOING TO BE A TOUR JUST LIKE THE PGA TOUR, THE TENNIS TOUR, WHATEVER. IT WILL BE ESPORTS TOUR. THEY'VE GOT AN INVESTOR PUTTING UP BILLIONS OF DOLLARS FOR PURSES AND PAYOUTS AND ALL THIS KIND OF STUFF. SO WHEN THEY -- THEY ARE STARTING THIS TOUR. WE'RE HAVING VERY GOOD CONVERSATIONS WITH THEM.

THE THEY COME IN AND THEY BRING IN ABOUT 1,000 PEOPLE. THEY BOOK ABOUT 800 ROOM NIGHTS OVER A WEEKEND. THEY ARE PLAYING VIDEO GAMES. IT'S A COMPETITION. ALL OF THAT.

WE'RE HAVING REALLY, REALLY GOOD CONVERSATIONS WITH THEM. THEN, YOU CAN JUST LOOK AND SEE. OF THE I DON'T WANT TO GIVE ALL THE INFORMATION, BECAUSE THESE ARE COMPETITIVE BIDS. WE DON'T WANT TO GIVE OUR SECRETS AWAY IN CLAY COUNTY. BUT I WILL TELL YOU THAT SOME OF THESE, WE COULDN'T DO. FOR INSTANCE, THE 12:20 ON THE FIRST DAY I MET WITH THE HISTORICALLY BLACK CONFERENCES IN COLLEGE SPORTS. FLORIDA A & M AND (INAUDIBLE) JUST JOINED THEIR CONFERENCE. THEY'RE LOOKING FOR A PLACE TO HOLD THEIR BOWLING EVENT. WE HAVE A BOWLING ALLEY HERE, A REALLY NICE ONE, THAT THEY'RE LOOK TO GO DO THAT.

WE'RE TALKING TO THEM ABOUT THAT. MY POINT IN SHOWING YOU ALL THIS IS THESE ARE THE KIND OF MEETINGS THAT WE'RE NOW GOING TO THAT THEY'RE NOW HAVING AGAIN. SO JUST WITHIN THESE

[00:35:05]

>> CHAIR CELLA: I'M A LITTLE CURIOUS ABOUT THE AMERICAN FOOT GOLF LEAGUE. I'VE KICKED THE BALL AROUND THE COURSE ENOUGH

TIME I CAN QUALIFY FOR THAT. >> THE BALL IS BIGGER.

(CHUCKLING) >> THAT IS -- IT'S INTERESTING.

YOU PLAY ON A GOLF COURSE. YOU DIG IN A HOLE LIKE THIS BIG RIGHT IN FRONT OF THE GREEN. SO YOU DON'T GET ON THE GREEN OF A GOLF COURSE. IT'S ALL FOOT. THEY HAVE THIS TOUR THEY DO ALL OVER THE WORLD. THEY DID A FOOT GOLF -- THE GUY WAS TELLING ME THEY DID A FOOT GOLF WORLD CUP. THEY BROUGHT IT TO LOS ANGELES.

THEY HAD I THINK 1,800 COMPETITORS FROM 11 DIFFERENT COUNTRIES OR SOMETHING CRAZY. SO FOOT GOLF IS BECOMING I GUESS A BIG THING. THEY'RE THE ONES THAT WE ARE DEEP IN CONVERSATIONS WITH. YOU'LL GET TO TEST IT OUT. YOU'LL BE THE JACK NICKLAUS AND THE ARNOLD PALMER ON THE FIRST TEE.

(SPEAKER AWAY FROM MICROPHONE) >> CHAIR CELLA: VERY GOOD.

>> IT WAS A GOOD MEETING. THIS HASN'T CHANGED AT ALL BECAUSE WE HAVEN'T HAD EVENTS SINCE OUR LAST MEETING. THIS WILL DEFINITELY CHANGE OBVIOUSLY AS WE GO INTO NITRO AND FINALIZE

THE YEAR. >> CHAIR CELLA: VERY GOOD.

>> ARE YOU HITTING THE GOLF WEEK THING? ARE YOU GOING TO HIT THAT IN YOUR REPORT? OKAY. SO EVERYBODY KNOWS WE HAD THE GOLF WEEK, THE ONE WE DID TAKE OFF FROM OUR LAST MEETING. WE HAD THE GOLF WEEK EVENT A FEW WEEKS AGO HERE. IN TALKING TO FLORIDA'S FIRST COAST OF GOLF, GOLF WEEK WAS EXTREMELY HAPPY WITH EVERYTHING. THEY HAD 112 COMPETITORS. FROM THOSE 112 COMPETITORS, 21 COUNTRIES WERE REPRESENTED. TWO OF OUR HOTELS WERE SOLD OUT WITH THE PLAYERS THAT WERE COMING HERE WITH FAMILIES AND AGENTS AND EVERYTHING. IT'S THE VALUE OF THE EVENTS THAT ARE HELD HERE IN CLAY COUNTY. THAT'S A KUDO TO

DAVE REESE AND HIS TEAM. >> IT MADE THE "USA TODAY" AS

WELL. >> WOW. EXCELLENT.

>> CHAIR CELLA: ANY QUESTIONS FOR ALLEN AT THIS POINT? I LIKE THE ESPORTS. I MAY HAVE TO GO OUT AND GET MYSELF A VIDEO GAME. (CHUCKLING)

[3.  Florida's First Coast of Golf- Update]

>> CHAIR CELLA: VERY GOOD. THANK YOU. APPRECIATE IT.

ALL RIGHT. FLORIDA'S FIRST COAST OF GOLF UPDATE.

>> YES, SIR. YOU'LL SEE THEIR MONTHLY REPORT FOR SEPTEMBER '21. MOST OF THE MARKETS HAVE STAYED THE SAME. WE'RE STILL SEEING, YOU KNOW -- GOLF IS STILL REMAINING POSITIVE IN IF THE GROWTH AREA AS FAR AS INTEREST AND EVERYTHING.

LIKE WE'VE SAID ALL THROUGHOUT COVID AND THE PANDEMIC, IT WAS PEOPLE JUST REDISCOVERED GOLF. THIS IS STILL THE CASE. WE'RE A LITTLE DOWN. YOU COULD TELL DURING THE SUMMER AND THE HOTTER MONTHS WHEN IT'S HOTTER OUTSIDE, WE SEE THAT LITTLE DIP. BUT WE ALWAYS SEE THAT DIP. THAT'S NOT ANYTHING NEW. THEY DID -- FLORIDA'S FIRST COAST OF GOLF DID ATTEND A TRADE SHOW AS WELL.

THEY WERE AT WORLD TRAVEL MARKET WHICH IS THE LARGEST INTERNATIONAL CONSUMER TRAVEL TRADE SHOW IN THE WORLD. THEY WERE ABLE TO BE THERE AS A VISIT FLORIDA CO-OP AND VISIT CLAY COUNTY THERE. THE WE'LL BE FOLLOWING UP WITH THEM AND FIND OUT ABOUT THEIR LEADS FROM THE SHOW. THEY GOT A LOT OF MEDIA TRACTION AND INTEREST. WE'LL BE PUTTING TOGETHER SPECIAL MEDIA KITS FOR THAT GROUP FOR FLORIDA'S FIRST COAST OF GOLF TO USE AS FOLLOW-UP. THAT'S THEIR UPDATE.

>> CHAIR CELLA: OKAY. ANY QUESTIONS ON THAT? ALL RIGHT.

[Approval of Minutes]

[00:40:05]

>> I'LL MAKE THE MOTION TO APPROVE.

>> CHAIR CELLA: ALL RIGHT. MOTION TO APPROVE. DO WE HAVE A

SECOND? >> I'LL SECOND.

>> CHAIR CELLA: ALL RIGHT. I'LL HAVE TO FIGURE OUT WHETHER SUSAN OR GARY. GARY. ALL RIGHT.

>> I'LL SECOND. >> CHAIR CELLA: GARY IS SECONDING. THANK YOU. ANY DISCUSSION? ALL IN FAVOR SAY

[5.  Bed Tax Collections Update]

>> CHAIR CELLA: OPPOSED? MOTION CARRIES 8-0. MOVE TO THE BUDGET. WE START WITH NUMBER FIVE, BED TAX COLLECTIONS

UPDATE. >> HERE IS THE GREAT NEWS. SO THIS ACTUAL REPORT IS A MONTH AND A HALF -- OR REALLY TWO MONTHS BEHIND. WE'RE NOT -- WE HAVEN'T SEEN -- THE SEPTEMBER COLLECTIONS HAVE NOT COME IN YET. WE HAVE SURPASSED -- I MEAN, WE HAVE SURPASSED THE 2018-2019 NUMBERS. Y'ALL, THIS IS GREAT NEWS FOR US. IT'S A TESTAMENT TO WHAT PEOPLE ARE DOING WHEN THEY VISIT HERE. OF THE THEY'RE STAYING -- I MEAN WE'VE BEEN RESILIENT THROUGH THE PANDEMIC. THIS REPORT SHOWS THAT. KUDOS TO THE HOSPIHOSPITALITY A

TOURISM INDUSTRY IN CLAY COUNTY. >> CHAIR CELLA: THAT'S IMPRESSIVE. DEPENDING WHAT THE MONTH OF SEPTEMBER ROLLS OUT TO BE, IF IT STAYS CLOSE TO THE AVERAGE, IT WILL BE WELL ABOVE

2018-2019. >> IF IT DOES, IT WILL BE THE LARGEST TAX COLLECTION YEAR ON RECORD.

>> QUESTION ON THAT, KIMBERLY. HOW MUCH OF THAT HAVE YOU LOOKED INTO AS ATTRIBUTED JUST TO THE PERCENTAGE INCREASE THAT WENT

INTO EFFECT? >> WE'VE LOOKED AT THAT. WE'VE ALSO LOOKED AT THE AIRBNB COLLECTIONS ADDITION. THE AIRBNB COLLECTIONS IS PROBABLY EQUIVALENT TO ANOTHER HOTEL BEING BUILT. FROM THAT PERSPECTIVE, IT JUST -- IT'S A LARGER SUPPLY. THAT'S NOT NECESSARILY REFLECTED IN OUR SMITH TRAVEL RESEARCH WHERE WE TRACK ALL OF THOSE NUMBERS.

WE'RE REALLY DIGGING INTO -- I'VE DONE ANALYSIS BEFORE, WHERE WE DID THE COMPARISON OF WHAT THE 3% IS, AND WE'RE STILL BEATING WHAT WE HAD HISTORICALLY PERFORMED, HOW WE HAD HISTORICALLY PERFORMED. WHILE, YES, THAT'S THE EASY ANSWER, OH, YEAH, IT'S EASY TO SAY WHEN YOU INCREASE THE BED TAX BY 2%, IT'S EASY TO SAY THAT IT'S THE LARGEST ON RECORD. WE CAN ACTUALLY PREPARE THAT FOR YOU GUYS NEXT -- AT NEXT MEETING WHEN WE HAVE THE YEAREND NUMBERS, AND COMPARE APPLES TO APPLES SO THAT YOU CAN SEE WHAT THAT COMPARISON WOULD BE.

>> SUSAN, IS THAT A NEW WOOD SPRING HAS STARTED ALREADY?

>> YEAH. (SPEAKER AWAY FROM MICROPHONE. )

>> ON WELLS ROAD, RIGHT? >> WE'LL BE ADDING A 121-ROOM EXTENDED STAY PROPERTY TO THE INVENTORY. I'LL HAVE TO FOLLOW UP WITH THEM ON TIMING. OF THE IT WAS SUPPOSED TO BE JUNE '22.

IT WILL BE LATER THAN THAT. >> CHAIR CELLA: OKAY. ANY

QUESTIONS? GO AHEAD. >> SINCE I'M NOT VERY FAMILIAR WITH A LOT OF THIS, BUT IS THERE -- I MEAN, WITH THE AIRBNB, IS THERE A WAY TO BREAK THAT OUT TO SEE --

>> I CAN GO -- I HAVE TO GET PERMISSION FROM THE FLORIDA DEPARTMENT OF REVENUE TO ALLOW THE TAX COLLECTOR TO REVEAL THAT TO US, SO WE'RE WORKING ON ALL OF THAT, TRYING TO -- BECAUSE THAT IS IMPORTANT DATA FOR US. I DO KNOW THAT ON ANY GIVEN DAY THAT THERE ARE BETWEEN 150-200 UNITS ON AN AIRBNB PLATFORM OR PRBO. THEY EQUATE TO ABOUT THE SAME. FROM SOME SOFTWARE AND RESEARCH COMPANIES THAT WE'VE BEEN TALKING TO, THAT'S ABOUT THE SAME NUMBER, SO WE'RE PRETTY SOLID IN THAT ESTIMATE WHICH IS

EQUIVALENT TO ANOTHER HOTEL. >> THANK YOU.

>> CHAIR CELLA: THANK YOU. ALL RIGHT. LET'S MOVE AHEAD TO

NUMBER SIX, THE BUDGET REVIEW. >> WE DID ADD THAT OTHER RESEARCH REPORT THAT GIVES YOU AN INDICATION OF RESEARCH THAT

[00:45:01]

HOTEL MARKET. >> CHAIR CELLA: I'M SORRY. I

SKIPPED OVER THAT. >> THAT'S OKAY. I DID WANT TO LET YOU KNOW WE'RE MAKING AN INVESTMENT IN THE COMPANY THAT PROVIDES THIS RESEARCH. THEY ALSO DO A COMPARATIVE MARKET REPORT SO THAT WE CAN GET DATA. OF THE THIS EXACT SAME DATA, BUT IT'S PACKAGED BY COUNTY. SO I GOT THE FIRST REPORT YESTERDAY.

I WAS SO EXCITED. WE'RE NOW LOOKING AT HOW WE COMPARE TO ST.

JOHN'S, PUTNAM AND -- COUNTIES. FROM A RATE PERSPECTIVE, OCCUPANCY -- THAT'S A GREAT ANALYSIS FOR US TO BE ABLE TO HAVE TO MAKE SURE THAT WE ARE STRONG. IT WILL BE GREAT FOR US -- WHEN THE OTHER DESTINATIONS HAVE EVENTS AND WE HAVE AN EVENT. ARE WE HOLDING OUR OWN? THOSE ANALYSIS THINGS

ARE THINGS WE'LL BE LOOKING AT. >> CHAIR CELLA: ANY QUESTIONS ON THOSE GRAPHS? ALL SEEM TO BE GOING IN THE RIGHT DIRECTION THAT'S FOR SURE. THAT'S A GOOD THING. ALL RIGHT. HEARING

[6.  Budget Review]

[7.  FY 21-22 Event Marketing Grant Update]

[8.  FY 21-22 Sports Event Grant Update]

[9.  FY 21-22 Business Plan Review and Update]

[00:59:11]

[00:59:21]

>> STRATEGY BOARD TO CONTINUOUS AND COMMUNICATE ASSETS AND DEFICIENCIES IN AN EFFORT TO CONTINUE TO BUILD SUCCESSFUL TOURISM EXPERIENCES.

THIS IS WHERE PRODUCT DEVELOPMENT, THIS IS WHERE WE'RE CREATING THE PASSPORT PROGRAMS THAT WE'RE CREATING. THOSE TYPES OF THINGS ARE WHERE THAT FITS. ANYTHING THAT WE DO FROM A PRODUCT DEVELOPMENT INCENTIVE PROGRAM THAT FITS THERE. AND THEN THE FIFTH STRATEGY IS TO AID FILM AND TV CREWS THAT ARE SEEKING INFORMATION ABOUT A TOPIC FILMING SITE SELECTIONS FOR GENERAL

[01:00:01]

AND THEN ALL THE OBJECTIVES AND TACTICS ALL OF THOSE STRATEGIES. OKAY.

>> ANY QUESTIONS ON WHAT KIMBERLY HAS JUST RUNDOWN.

>> THEY ARE UP AND RUNNING WITH THOSE.

IT'S FUNNY, TODAY, I JUST GOT AN E-MAIL FROM THEM THEIR LITTLE NEWSLETTER, THAT FEATURED URBAN BEE.

I MEAN IT'S GREAT. AND REMEMBER THOSE MEDIA VIDEOS ARE MUCH MORE STORYTELLING VIDEOS.

SO, YOU GET TO HEAR THE STORY.

>> OKAY. ANYTHING ELSE? ON THAT.

THIS WAS A QUESTION I SHOULD HAVED A ALI WITH REGARDS TO THE SOCIAL MEDIA AND WEBSITE.

WE'RE SEEING CONSISTENT STEADY GROWTH ON ALL OF THE PLATFORMS IS THAT WHERE WE WANTED TO BE, OR DO WE WANT TO MAKE A SPLASH AND TRY TO JUMP INTO THE NEXT LEVEL IN TERMS OF LIKE FACEBOOK WE'RE 6500 WE INCREASED 700 OR 800 DURING THE COURSE OF THE YEAR.

IS THAT SOMETHING THAT WE THINK AS A STRATEGY TO GET US TO A HIGHER LEVEL AND A LITTLE BIT QUICKER.

SOME OF THOSE PEOPLE OBVIOUSLY FALL OFF BUT SOME

WILL STAY. >> I THINK WE WILL CONTINUE TO USE SOCIAL AS A HUGE MARKETING TOOL.

ONE OF THE THINGS THAT WE PLAN TO DO IS START A NEWSLETTER PROGRAM FOR NOT ONLY BUSINESS AND INDUSTRY TO HELP WITH THAT FIRST STRATEGY TO ENGAGE THEM IN THE EVENTS AND EVERYTHING THAT'S GOING ON.

BUT, ALSO A CONSUMER NEWSLETTER THAT TALKS ABOUT THE EVENTS AND THE BUSINESSES AND TELLING OUR STORY. INVITING CONSUMERS TO COME TO VISIT CLAY COUNTY. WITHIN THE CONFINES OF THAT NEWSLETTER WE WILL BE INVITING PEOPLE TO FOLLOW US ON SOCIAL PLATFORMS. SO WE'LL BE ABLE TO START TO TRACK SOME OF WHERE THOSE THOSE NEW FOLLOWERS MAY BE COMING FROM. DOES THAT ANSWER YOUR

QUESTION. >> YEAH.

I THINK IT'S JUST A PHILOSOPHY IN TERMS OF WHETHER YOU WANT TO WHETHER IT'S BETTER TO DO A SLOW STEADY GROWTH OR TRY TO FEED SOMETHING THROUGH THE SYSTEM TO BE ABLE TO MOVE US TO A HIGHER LEVEL AND BIGGER NUMBERS IN A QUICKER FASHION.

THAT'S ALL. >> THE OTHER THING THAT WE'RE WATCHING AND PREPARING FOR IS THE CHANGE IN COOKIES AND ADVERTISING AND THE BEST WAY TO STRATEGICALLY PREPARE FOR THAT IS TO HAVE YOUR OWN DATABASE OF CONSUMERS AND SO THAT'S WHY THAT NEWSLETTER PIECE IS SO IMPORTANT SO THAT WE CAN COMMUNICATE DIRECTLY WITH THE CONSUMER NOT WEAVE THROUGH, YOU KNOW, DIFFERENT PLATFORMS AND THAT KIND OF THING. AND ACTUALLY, GET THE DATA DIRECTLY FROM THE CONSUMER RATHER THAN USING A THIRD PARTY. SO, THAT BECOMES REALLY IMPORTANT AS WE LOOK FIVE YEARS DOWN THE ROAD OF BECAUSE, YOU KNOW, BY THEN, MARKETING STRATEGIES ARE

CHANGING. >> OH, YEAH, THEY'RE CHANGING NOW. YEAH, ABSOLUTELY.

THAT'S WHY WE'RE STARTING THE NEWSLETTER PROGRAM OKAY,

[10.  FY 21-22 Meeting Schedule]

ALL RIGHT. NEXT WE GO INTO OUR NEW BUSINESS THE AFOREMENTIONED 2021-22 MEETING SCHEDULE.

WE TRY TO MEET EVERY TWO MONTHS EXCEPT FOR THIS LAST QUARTER OF THE YEAR WHERE WE RAN INTO A HOLIDAY SEASON SO WE MOVE IT UP A MONTH AND GIVE EVERYBODY A MONTH OFF TO THINK ABOUT THINGS AND COME BACK IN JANUARY.

SO RIGHT NOW THE PROPOSED MEETING DATES ARE JANUARY 26TH, MARCH 23RD, AND AS KIMBERLY NOTED IT'S ACTUALLY

[01:05:04]

AUGUST 17TH WHICH IS GENERALLY ONE OF OUR MORE IMPORTANT MEETINGS BECAUSE THAT IS WHERE WE APPROVE ALL THE GRANTS FROM BOTH THE SIGNATURE EVENTS AS WELL AS THE OTHER OTHER SPECIAL EVENTS OCTOBER 19TH.

ANYBODY HAVE ANY THOUGHTS ON THAT? IF YOU WOULD IF SOMEBODY IS INTERESTED IN MAKING A MOTION TO ACCEPT WE CAN APPROVE THAT SCHEDULE.

>> I WILL MAKE THE MOTION TO ACCEPT THE CALENDAR.

>> I'LL SECOND. >> RANDY HAS SECONDED.

>> I EXPECT EVERYBODY TO TAKE OUT THEIR PHONES AND PUT THAT RIGHT INTO THEIR CALENDAR SO THEY DON'T MISS IT. ALL IN FAVOR PLEASE SAY AYE.

ANY OPPOSED. MOTION CARRIES SO OUR SCHEDULE IS SET FOR 2022. WE WILL MOVE TO THE TIPSET

[11.  TIPSA Program]

PROGRAM. >> IT'S A PROGRAM THAT WAS ACTUALLY STARTED BY THE FLORIDA RESTAURANT AND LODGING ASSOCIATION. THEY PARTNERED WITH THE JACKSONVILLE SHERIFF'S OFFICE AND FOUND GREAT SUCCESS WITH THE PROGRAM CONNECTS LAW ENFORCEMENT AND HOTELIERS TOGETHER IN A NONTHREATENING -- MOST PEOPLE THINK THAT WHEN LAW ENFORCEMENT VEHICLE IS IN FRONT OF A HOTEL SOMETHING IS REALLY WRONG AND THAT'S NOT ALWAYS THE CASE. SO WE'RE DEVELOPING A COMMUNICATION PLATFORM THAT ALLOWS HOTEL MANAGEMENT AND OWNERSHIP TO TALK WITH LAW ENFORCEMENT MORE FREELY ABOUT SPECIFIC ISSUES OR SITUATIONS THAT MAY BE HAPPENING AT THEIR PROPERTY. SO WE'RE DEVELOPING THIS IS THE INFORMATION SHEET ON IT THAT WE HAVE PROVIDED TO THE HOTELS AND WE ARE, I WANT TO GIVE A HUGE SHOUTOUT NOT ONLY TO FLORIDA RESTAURANT AND LODGING ASSOCIATION BUT THE TOWN OF ORANGE PARK POLICE DEPARTMENT AS WELL AS THE CLAY COUNTY SHERIFF'S OFFICE.

THEY'VE BEEN REALLY GREAT TO WORK WITH AND HELPING US GET THIS OFF THE GROUND. THE CLAY COUNTY SHERIFF'S OFFICE REALTIME CRIME CENTER IS ENGAGED IN THIS PROGRAM AS WELL. AND SO THIS IS JUST A GREAT STEP FORWARD FOR OUR SAFETY OF OUR COMMUNITY AND OUR VISITORS. WE WILL HAVE A TRAINING SESSION DECEMBER 8TH. WITH THE HOTELIERS AND WE'LL GET THAT PROJECT UP AND RUNNING THIS KIND OF DOESN'T RELATE TO US BECAUSE IT'S NOT IN CLAY COUNTY.

>> IT IS IN CLAY COUNTY. >> NO, MY QUESTION BUT IT AFFECTS US AND SO IT'S BASICALLY THE HOTELS THAT ARE ON YOUNGER LAND AND ON YOU KNOW LIKE THIS IS GREAT FOR FOR THEM BECAUSE IT IF WE'RE ABLE TO KIND OF MAYBE FIX THAT IT'S GOOD FOR US BECAUSE IT'S THE GATEWAY THAT THE OPTICS OF US SEEING ALL THE PANHANDLING AND ALL THE WHATEVER IT IS IT'S COMING FROM THE MOTEL HOTELS. ARE WE ABLE TO MAYBE SOMEHOW ALSO PARTNER UP WITH THOSE HOTELS THAT ARE CLOSE BY TO

CLAY COUNTY? >> NO, THROUGH THE THROUGH THE JACKSONVILLE SHERIFF'S OFFICE HAVING THEIR OWN PROGRAM I THINK IT WILL DEFINITELY HELP SNERJZ -- CENTER GUYS THE CONVERSATION BETWEEN NOT ONLY -- BUT IT WILL INCREASE THE CONVERSATION BECAUSE OUR HOTELIERS WILL BE PART OF THAT CONVERSATION.

THE PRIVATE CONVERSATION. I MEAN SERIOUSLY, WE YOU KNOW WE DRIVE THROUGH THAT LANDING ARGYLE LANDING AND ALWAYS ARE GOING HOME GOING THROUGH AND ISSUES THAT

[01:10:02]

ARISE FROM RESIDENTS. >> UNFORTUNATELY, THERE IS A LITTLE DEAL OF COUNTY LINE THERE.

BUT I'M SURE SHERIFF COOK SHE'S AWARE OF WHAT YOU HAVE BEEN TALKING ABOUT. HOPEFULLY, MORE PROGRAMS LIKE THIS AS HOTELS OR OTHER BUSINESSES GET INVOLVED.

I KNOW WHEN I HAD MY BUSINESS WE HAD SHERIFF OFFICE COME IN TALK ABOUT MONEY HANDLING AND DIFFERENT THINGS THAT WOULD MAKE PEOPLE SAFER IN THE COURSE OF BUSINESS AND I THINK IT'S A GREAT IDEA.

WE CAN ONLY HOPE THAT WE PUSH FROM OUR SIDE OF THE LINE TO SEE WHAT WE CAN DO TO HELP WITH THAT.

>> THERE'S ALSO THE GATEWAY TO CLAY INITIATIVE THAT JUST IS REALLY FOCUSED ON THAT WELLS ROAD CORRIDOR HAVE THAT RELATIONSHIP WITH LAW ENFORCEMENT BUT AND THE RESIDENTS ARE READY TO CONTINUE TO TAKE PRIDE IN THEIR COMMUNITY. WHETHER IT'S GOVERNMENT, LAW ENFORCEMENT AND THE COMMUNITY ALL STANDING TOGETHER TO MAKE SURE THAT THAT GATEWAY TO CLAY IS A

SAFE AND BEAUTIFUL PLACE. >> THIS IS PROBABLY NOT THE FORUM TO DISCUSS THAT ANYWAY.

BUT ARE WE ALSO INVOLVING THE DUVAL SIDE BECAUSE YOU CAN TALK ALL YOU WANT ABOUT BEAUTIFYING THE GATEWAY BUT YOU KNOW IF YOU HAVE MOBILE HOMES ON THIS SIDE OF THE ROAD YOU CAN FUTURIFY ALL YOU WANT YOU WILL STILL ENTER WITH MOBILE HOMES TO YOUR FACE.

OBVIOUSLY THERE'S NO MOBILE HOME BUT YOU KNOW YOU GET WHAT I'M TRYING -- SO INY YOU KNOW.

I THINK AS I SAID THIS MIGHT NOT BE THE FORUM FOR IT BUT WE NEED TO PARTNER UP WITH THE DUVAL SIDE TO MAKE SURE THAT YOU KNOW. BECAUSE THE PROBLEM ISN'T COMING FROM CLAY MAYBE IT IS, MAYBE IT ISN'T, BUT MOST OF IT IS REALLY COMING FROM DUVAL.

SORRY DUVAL. >> OKAY.

I'M SURE AS THEY FORMALIZE THE GATEWAY ECONOMY AND THEY START WORKING A LITTLE BIT MORE ON THAT THERE WILL BE A RECIPROCAL KIND OF WORK OR GO-BETWEEN DUVAL COUNTY AND CLAY COUNTY IN TERMS OF GETTING IT SETTLED.

AT THIS POINT THAT'S NOT SOMETHING WE HAVE CONTROL

[12.  Director's Report and Performance Measurements]

SO WE HAVEN'T HIT MANY YET BUT WE WILL GET THERE.

YOU WILL SEE THOSE CHANGE. >> ALSO JUST BEHIND THAT YOU WILL SEE SOCIAL MEDIA REPORT THAT THAT KIM INCLUDED HERE.

FACEBOOK GROWTH STEADY. >> AND THIS CAME FROM OUR ON-LINE PRESENCE TEAM. IT GIVES A GOOD OVERVIEW.

WHICH POSTS PERFORMED THE BEST.

THOSE KIND OF THINGS. WE'RE TAKING A LOOK AT THAT FROM A CONTENT PERSPECTIVE AS WELL.

>> I WONDER THOUGH LIKE, SO WE'RE TOURISM WE WANT MOST OF THE PEOPLE WHO FOLLOW US ARE LOCALS EXCEPT FOR

[01:15:05]

>> ABSOLUTELY. >> BECAUSE I'M DONE.

AND THAT'S WHAT WE SEE. WE DO SEE THAT EBB AND FLOW OF FOLLOWERS. WE SAW THERE WAS ONE MONTH WHERE WE SAW LIKE 100 FOLLOWERS DROP OFF.

YOU KNOW, SO WE ASKED THE ON-LINE PRESENCE TEAM WAS THERE SOMETHING THAT WENT WRONG? AND THERE WAS NO EXPLANATION FOR IT.

SO WE ARE ASSUMING THAT YOU KNOW AT THAT POINT YOU CAN'T TRACK. WITH THAT BEING SAID, WE'RE ASSUMING THAT YOU KNOW, 100 PEOPLE DECIDED TO DO EXACTLY WHAT YOU DID AND SAY, I'M NOT WE'VE ALREADY BEEN HERE I'M NOT FOLLOWING THEM ANYMORE.

>> AND THAT'S WHY, TOO, MY NEXT POINT IS THAT MAYBE OUR FORM OF MEASUREMENT SHOULDN'T BE LIKING BUT

ENGAGEMENT. >> ABSOLUTELY YEAH.

>> BECAUSE, YOU KNOW, I MAY NOT FOLLOW YOU BUT IF WE SEE MORE ENGAGE MANY ON THIS MONTH THEN WE KNOW WHAT'S GOING ON, WHAT'S THE HEARTBEAT OF HEAT BEAT -- HEARTBEAT OF TOURISM AT THIS POINT.

AND ALSO KIND OF NAVIGATE OUR CONVERSATION, OUR TOPICS AND THINGS LIKE THAT. ABSOLUTELY.

THAT'S SOMETHING THAT WE'RE SHIFTING TOWARDS.

ON THE TOPIC OF INSTAGRAM. I DO WANT TO MAKE A NOTE THAT CAREY OUR CONTEND WRITERS STARTED AROUND THE END OF MARCH BEGINNING OF APRIL.

IF YOU LOOK AT THAT GRAPH AND THE INSTAGRAM FOLLOWERS IT HAS SKYROCKETED. SO LET ME BE CLEAR.

THE COUNTY HAS AN INSTAGRAM PAGE.

BUT TOURISM ITSELF DOES NOT. NOT ALL OF THE CONNENT THAT IS ON THE INSTAGRAM PAGE IS TOURISM BOUGHT BECAUSE OF THE NATURE THAT WE DO. THERE'S AN EASY ALIGNMENT.

ALIGNMENT FROM A CONTENT PERSPECTIVE.

>> HOW IS THE PATH DOING. >> OH, THE PATH.

SO, LIKE THE PASSPORT. >> SO WE WE WILL HAVE THEM AVAILABLE FOR NITROAND VINTAGE MARKET DAYS AND THOSE TYPES OF EVENTS. SO THAT PEOPLE CAN KNOW ABOUT BEING THE PAST. THAT'S WHAT WE'RE WORKING ON NOW. WE'RE STILL WORKING ON BUSINESSES GETTING SIGNED UP TO OFFER TO MAKE OFFICER SO WE'RE, WE'RE PROGRESSING SIMULTANEOUSLY WITH BOTH EFFORTS. THIS SEEMS LIKE A COOL PROGRAM IT WILL BE GREAT FOR EVEN THE BUSINESSES TO GET SIGNED UP AND RECOGNIZE. AND THEN YOU WILL SEE THAT THE 21-22 ACCOMPLISHMENTS THUS FAR.

WE HAD HAD THE QUARTER ALREADY.

WE DID WANT TO LET YOU KNOW THAT WE HAVE LAUNCHED OUR BLOG THERE ARE NOW BLOGS ON OUR WEBSITE.

WE DO ONE WEEKLY, SO THAT IT'S NOT TOO MUCH, CONTENT.

BUT THEN WE PUSH THAT OUT ON SOCIAL MEDIA, AS WELL.

THERE'S THE BIG THING. >> SO WE'RE THE ONES GENERATING THE BLOCKS. WHETHER IT BE A CONTEST.

WHERE WE CAN INVITE SOMEBODY TO MULTIPLE PEOPLE TO WRITE BLOGS THEN WE CAN GO THROUGH IF WE HAVE AN AWARD.

SO, I HAVE A MEETING WITH PURCHASING NEXT WEEK TO FIGURE OUT HOW WE DO PRIZES BUT DOING SPECIAL PROMOTIONS AND AND DIFFERENT THINGS LIKE THAT.

[01:20:04]

[13.  Legislative Update]

THERE IS A PUSH FOR SPECIAL RESTAURANT AND HOTEL LIQUOR WHAT HAPPENED DURING NOW THAT RESTAURANTS ARE OPENING UP THOSE RESTAURANTS ARE ABLE TO TELL BECAUSE OF CAPACITY CHALLENGES. THAT PREVIOUSLY HAD PROHIBITED THEM FROM SELLING ALCOHOL AND THEN THEY WERE ALLOWED TO NOW THEY'RE NOT ALLOWED TO AND IT HAS TO DO DIRECTLY WITH YOUR TOURIST DEVELOPMENT TAX COLLECTIONS, HOUSE BILL 6075. THE REQUIREMENT FOR 40% OF THE BUDGET TO BE SPENT ON MARKETING THE DESTINATION.

SO THAT THE MONEY CAN BE SPENT ON INFRASTRUCTURE PROJECTS. THAT'S A SIMILAR BATTLE THAT WE IN REGARDS MOST OF THAT IS DRIVEN MOST OF THOSE COUNTIES IN THE SOUTH THOSE ESPECIALLY THAT ARE VERY FORTUNATE TO HAVE A VERY HEAVY SO THEY ARE LOOKING TO FIND MONIES ELSE ELSEWHERE -- WEEN WILL SUBSCRIBE TO THAT EVEN IF IT ENDS UP GETTING PASSED.

BUT WE HAD LOBBY SO HOPEFULLY WE'LL HAVE THE

SAME. >> THERE'S OTHER LEGISLATIVE ISSUES TOO. BUT SOME RULE CHANGES SO YOU WILL WANT TO WATCH THAT. WHO HAVE GUESTS THAT STAY FOR EXTENDED PERIODS OF TIME. IF THEY DON'T PAY THEIR BILLS HAVE A HARD TIME OF GETTING THEM TO LEAVE THE PROPERTY BECAUSE THEY'RE CLASSIFIED AS A TENANT RATHER THAN A GUEST. OKAY.

>> COMMISSIONER I JUST HAVE QUESTION.

SO WHAT THE TOURISM TAX DOLLAR DO WE GET TO SEE WHAT OTHER COUNTIES ARE PRODUCING AS A TAX --

>> I'M SURE YOU PROBABLY GET THAT THROUGH I MEAN YOU'RE TALKING TO SOME OF THE BIG MOVERS DOWN SOUTH.

I MEAN THEY'RE DOING LITERALLY OSCEOLA COUNTY I THINK THEY

[01:25:09]

THEY WANT THE ABILITY TO BE ABLE TO SHUFFLE SOME OF THOSE MILLIONS OF DOLLARS YOU ARE TAKING 40% TO MARKET TO OUTSIDE THE COUNTY AND OUTSIDE THE WE HAVE TO FIND IT SOMEWHERE ELSE. THAT FLOW OF PEOPLE TRYING TO DRAW PEOPLE IN. THAT TO ME IS REALLY SHORTSIGHTED. BUT USUALLY THE BREAKDOWN HAS BEEN SORT OF NORTH VERSUS SOUTH IN REGARDS TO WHERE THAT PHILOSOPHY IS. MOST OF IT RESTS REALLY TAKING A LOT OF MONEY. THAT'S A WHOLE DIFFERENT

[14.  Clay County Fair Association Strategic Plan Update]

STRATEGIC PLAN. >> YES, WITH THE COUNTY MANAGER. AND WE'RE HE'S REVIEWING THAT AND EVENTUALLY WE WILL BE TAKING A LOOK AT THAT FEASIBILITY STUDY AND MARRYING IT TO THE FAIRGROUNDS MASTER PLAN AND FIGURING OUT WHAT CHANGES NEED TO BE MADE TO THAT FAIRGROUNDS MASTER PLAN, BRING THAT TO YOU AS BOARD OF COUNTY COMMISSIONERS BOB I DON'T KNOW IF YOU WANT TO SHARE ANYTHING WITH THE FEASIBILITY STUDY. PHASE ONE INCLUDES THE DRAFT THEN PHASE TWO INCLUDES LIKE LIKE EXECUTION OF THE NEXT STEPS. CONSISTS OF TWO PHASES.

AS KNOW WE HAD A ERRR. WE CONTINUED THAT KIND OF GROWTH. WE DEFINITELY WANT TO CHANGE THINGS. THAT'S WHAT DROVE THIS STUDY, VERY SPECIALIZED IN FARES. AS A RESULT OF THAT ANALYSIS THEY CAME OUT WITH FIVE CONCEPTS OF WHAT THEY WOULD DO THEIR TWO BIGGEST ISSUES WAS FLOW AND FUNCTIONALLY HOW WE HAD THINGS ARRANGED. AND A COUPLE OF THOSE.

THERE'S DIFFERENT OPTIONS WHICH WE'RE WORKING WITH AGAIN LIKE I SAID WITH THE COIN MANAGER AND I KNOW HE'S WORKING WITH THE BOARD RIGHT NOW.

ONCE WE GET THROUGH THAT WE HAVE A WAY AHEAD AS WE WOULD CALL IT IN THE SERVICE THAT NEXT STEP WILL BE DEFINING WHETHER WE REALLY NEED TO GO INTO PHASE TWO OR NOT.

BECAUSE PHASE TWO FOR US WAS PICK A CONCEPT AND FURTHER DEVELOP IT. GIVE US THE FINANCIAL FEASIBILITY STUDY. WHAT IT WILL TAKE TO OPERATE IT AND ALL THOSE KINDS OF THINGS.

SO OBVIOUSLY THIS IS A PRETTY GRATEFUL MOMENT FOR US. REALIZED THIS CAN'T REALLY GO INTO PHASE TWO UNLESS WE MAKE THESE DECISIONS.

SO THAT'S WHERE WE'RE AT. IT DOES HAVE SOME DEFINITE THEY LOOKED WHEN THEY CAME IN AND DID THE MICROANALYSIS WE HAD THEM DO TWO THINGS. WE HAD THEM LOOK AT IT FROM

[01:30:02]

148,000 THAT'S POKE. >> 142,000.

>> BETWEEN COUPLE DAYS, RIGHT?

>> 11 DAYS. WE DENY KNOW WHAT WAS GOING TO HATCH I DON'T THINK ANY OF US AS WE WERE THINKING ABOUT SIX MONTHS EARLIER THOUGHT WE WOULD HAVE THAT WHOLE POLAR OPPOSITE WAY DOWN THIS WAY WE WERE WORRIED POLAR OPPOSITE THAT THEY WEREN'T GOING TO HAVE FOLKS AND YOU NEEDED TO GET TO A CERTAIN POINT TO GET TO BREAK EVEN. WE NEED TO DO ONCE MORE DURING THE FALL. DO YOU REALLY WANT TO WEAR US VOLUNTEERS. I WAS LISTENING TO HIM ABOUT HIS CONFERENCE. I'M FLYING OUT NEXT WEEK I'M GOING TO A CONFERENCE IN SAN ANTONIO IT'S ALL THE FAIRS FROM NOT ONLY THE UNITED STATES INTERNATIONALLY THEY COME IN AS WELL. THAT'S WHERE I SHOP WITH PLANT GUY THAT'S WHERE I SHOP.

LATER ON I GO BACK AND I BUY SO IT'S KIND OF FUN.

MIGHT BE ABLE TO STRETCH OUT BUT AS IT TURNS OUT THAT WAS A DAY UNTO ITSELF I DIDN'T STRETCH ANYTHING WE WILL BE INTERESTED TO SEE AS THE PROCESS MOVES ALONG WE'LL

[15.  Fairgrounds Master Plan Update]

WE ARE ALREADY INTO STAKEHOLDER MEETINGS FOR THE SECOND PROJECT WHICH IS A RENOVATION OF THE BARNS THAT'S HAPPENING THE FAIRGROUNDS WILL SWITCH FROM SEPTIC TO CCUA. SO ALL THREE OF THOSE PROJECTS ARE MOVING AT THE FAIRGROUNDS AND IN PROCESS.

THOSE ARE ALL PART OF THE MASTER PLAN AND A SHOUTOUT TO THE COUNTY FACILITIES TEAM FOR MANAGING ALL OF THOSE. SO THE EXHIBITION HALL WILL BE TO GIVE SOME OPPORTUNITIES TO DO SOMETHING A LITTLE DIFFERENT WITH THAT.

WITH THE BATHROOMS AND ALSO CONCESSION KITCHEN AND ALL THAT STUFF. ANY QUESTIONS FOR KIMBERLY

[16.  Northeast FL Sports Complex Update]

SPORTS COMPLEX. >> SPORTS COMPLEX.

SO, THE COUNTY WILL CLOSE ON THE PROPERTY VERY VERY SOON.

SO THAT'S EXCITING THERE WILL GO INTO DESIGN PHASE AND PRESENT A FINAL DESIGN OF WHAT THE COMPLEX WILL BE.

WITHIN A FEW WEEKS FOLLOWING CLOSING.

>> IS THERE A DEADLINE TO THIS PROJECT?

>> YES, THERE IS A DEADLINE IT'S GRANTED FUNDED.

SO CURRENTLY THE DEADLINE FOR THE PROJECT TO BE COMPLETE JUNE 30TH OF 2022. WE WILL BE SEEKING AN EXTENSION TO NOVEMBER 15TH OF 2022 SO THE ACTUAL CONSTRUCTION HAS TO START PRETTY SOON.

>> YES, SIR. KIMBERLY IS IT ALL OUTDOOR AND WHAT SPORTS ARE THEY TRYING TO ACCOMMODATE.

>> SO, BE THE THING THAT I KNOW TO BE CERTAIN THAT WILL

[01:35:04]

MORE THAN IF YOU JUST JUST BUILD A FOOTBALL FIELD OR YOU KNOW, A SET SOCCER FIELD.

IF IT'S MULTIPURPOSE YOU CAN CHANGE WHERE THOSE FIELD LINES ARE DRAWN. SO THAT'S, THAT'S THE PLAN NOW IS TO HAVE MULTIPLE YOU WILLITY PURPOSE FIELDS.

WHICH AT THIS POINT IS ACTUALLY SORT OF HARD TO FIND. BECAUSE THEY DESIGNATE THE FIELD FOR SPECIFIC KIND OF SPORTS THAT'S ONE OF THE THINGS THAT ALAN GOT VERY GOOD RESPONSE TO.

I GOT AN INQUIRY THIS WEEK ABOUT SAND VOLLEYBALL.

IS THERE ROOM FOR EXPANSION. THERE IS.

THAT WILL BE IN A FUTURE PHASE.

WE HAVE 250 ACRES. AND THAT FIRST PHASE WILL BE VERY SMALL SMALL FOOTPRINT BUT IT WILL INCLUDE A PARKING LOT IT AND WILL INCLUDE THE FIELDS.

BATHROOMS, A BIG WALKING TRAIL.

FUTURE PLANS INCLUDED. INCLUDING A DOG PARK AS WELL AS MAYBE BALL FIELDS. BUT IT GIVES US THAT OPPORTUNITY TO DO THAT IS PURCHASING ADJACENT PROPERTY AND THEY'RE ABLE TO DO THAT BECAUSE WE BOUGHT THAT PROPERTY AND NOW THEY'RE ABLE TO GO TO TO THAT SAME PLAN OWNER BUY THAT PROPERTY BECAUSE IT'S IN THE YOU HAVER ZONE FOR CAMP LANDING THEN THEY DON'T WANT A LOT OF COMMERCIAL LIGHTING AND MAINTAIN A GREEN SPACE FOREVER AND THEY'VE INDICATED THEY'LL WORK WITH US TO MAYBE DO SOME WALKING TRAILS TALK OFF AND DO SOME THEY CAN LOOK IN THE FUTURE TO DO CROSS-COUNTRY.

A COUPLE LAPS THEN OFF THEY GO FOR THE INTO THE WOODS IF YOU WILL THEN COME BACK OUT AGAIN.

WE CAN EVEN DO PRETTY MUCH ANYTHING THAT WE CAN THINK OF AT THIS POINT. WE ARE A SKULL NOT A COMES IN AND DO SOME EVALUATION OF WHAT'S NEEDED IN THE VICINITY OF WHAT EACH PARK OFFERS AND WHAT'S NEEDED IN A COMMUNITY THE TIMING OF THAT WILL BE AFTER A FIRST PHASE SO THEY THAT LAKE WILL BE USED FOR FISHING.

OTHER THAN THINGS MAYBE SOME KIND OF PADDLE BOARD TOURNAMENT ANOTHER PADDLE STATION.

THAT WASN'T MY QUESTION. MY QUESTION WAS GOING TO BE CAN YOU REMIND ME HOW THAT CONNECTS TO HOW FAR IS IT.

[01:40:16]

A LOT IS DICTATED TO BY CAMP LANDING IT'S GOT TO MAINTAIN THIS HELPS DO THAT OTHERWISE YOU END UP IN A SITUATION WHERE THEY DID IN VIRGINIA WHERE THEY HAD A NAVY BASE.

VERY AWARE OF THAT. THINGS THAT GO BOOM IN THE NIGHT. THEY DON'T WANT TO GET PEOPLE PEOPLE TOO CLOSE. SO THEY'RE WORKING ON THIS.

SO IT KEEPS THE BUFFER INTACT.

IF WE DO SOME LIGHTS RATHER THAN A LOT OF SPILLOVER.

OTHER STATES HAVE LIKE EXERCISE AND YOU RUN FROM ONE PLACE TO ANOTHER THEN THERE'S A SPOT TO DO SITUPS OR YOU KNOW SOME SORT OF THINGS.

THEN YOU GO A LITTLE BIT FURTHER AND YOU DO A LITTLE DIFFERENT TYPE OF EXERCISE. THAT'S REALLY APPEALING, I THINK. IT'S LIKE A BIKE TRAIL IT'S LIKE THIS WHOLE AREA IT'S LIKE A WATERFALL IT'S IN THE MIDDLE OF THE ALMOST LIKE THE CITY AND YOU JUST GO FROM YOU CAN GO AROUND ALL THAT JUST REMINDED ME.

>> TAZ GOING TO BE THERE FOREVER.

SO THAT WILL BE A NICE IF WE CAN GENERATE SOME TOURISM AND SOME REVENUE FROM THAT BECAUSE PEOPLE COME IN AND DO SPORTS TOURNAMENTS OR EVENTS IT'S EVEN BETTER.

>> JUST ONE QUESTION. AS FAR AS MARKETING THAT ONCE IT'S COMPLETED AND LEADED UP TO RELYING HEAVILY ON AIRSTREAM FOR THAT OR WILL WE HAVE OUR OWN INTERNAL EFFORT THROUGH -- SO IT WILL PROBABLY BE A COMBINATION OF BOTH. WE WILL NEED TO PUT TOGETHER A SPORTS VIDEO HIGHLIGHTING THE COMPLEXES THAT WE HAVE THROUGHOUT THE COUNTY AND THE VENUES.

BECAUSE NOT EVERYTHING HAPPENS IN ON A FELL OR OUTSIDE. YOU KNOW WASTE LIFTING HAPPENS IN A BUILDING. SO -- WEIGHT LIFTING HAPPENS IN A BUILDING. SO WHAT VENUES DO WE HAVE AVAILABLE TO MEET VARIOUS SPORTS NEEDS.

WE'LL BE WORKING WITH THE SCHOOL BOARD ON THAT BECAUSE THEIR FACILITIES IF THEY'RE YOU KNOW WANTING TO MARKET THOSE DURING THE SUMMER THAT WILL BE AN OPTION FOR THEM AS WELL. SO WE WILL BE WORKING ON

[01:45:02]

BECAUSE THAT'S WHAT WE'VE HIRED THEM TO DO.

MAYBE TALKING TO A SPECIFIC KIND OF GROUP OR EVENT YOU KNOW WHEREAS WE'RE GOING TO HANDLE INSIDE MAYBE WE HANDLE SOMETHING DIFFERENT IN TERMS OF LESS TOURNAMENTS AND EVENTS AS GROUPS THAT WANT TO COME IN AND UTILIZE FIELDS OR THOSE KIND OF THINGS.

I THINK AS KIM SAYS IT WILL BE A HYBRID THEN WE WILL EVENTUALLY SEE. NOW IN LAKE CITY AND COLUMBIA COUNTY THEY HAVE THEIR OWN SPORTS TEAM INSIDE. A NUMBER OF OTHERS THAT HAVE A BIG FACILITY DO THAT ON THEIR OWN.

BUT, AGAIN THAT'S DOWN THE ROAD A BIT.

I THINK YOU CAN SEE HOW THAT WORKS FIRST.

THAT'S WHERE WE HAVE AIRSTREAM AND WE WILL USE THAT TO BE ABLE TO GET STARTED AND SEE HOW THAT BREAKS DOWN. I THINK IT WILL BE BUSY ENOUGH TO KEEP TWO ENTITIES BUSY NOW WITH DEALING -- ONE OF THE THINGS WE DIDN'T MENTION IS ALL OF THOSE DIFFERENT GROUPS AND ORGANIZATIONS ARE BASED OFF THE SPORTS SUMMIT. THEY ALL HAVE PLANNERS, OKAY. PLANNERS DO ALL THE BOOKING AND SO ONCE YOU GET IN WITH A PLANNER THEY MAY HAVE MORE THAN ONE EVENT. THOSE EVENTS THEN ARE DIRECTED TO YOU IF YOU WORK WITH THEM AND TAKE CARE OF THEM AND EVERYTHING RUNS SMOOTHLY.

BECAUSE THEY'RE ALL DESPERATE TO FIND SOMEPLACE

TO RUN THESE TOURNAMENTS. >> MY OTHER QUESTION IS WHEN BUILT. CAN WE JUST MAKE SURE THAT WE HAVE I'M NOT SURE IF WE'LL HAVE A RESTAURANT OR SOMEWHERE TO EAT. BUT ALL I KNOW IS THAT SOMETIMES WHEN WE GO TO SPORTS TOURNAMENTS AND THE TOURNAMENTS ARE IN LIKE OUR COUNTY WHERE IT'S SMALLER, IT'S NOT IN A BIG CITY OR WHATEVER, THAT'S OUR FRUSTRATION AS PARENTS OR LIKE ATTENDEES IS THAT THERE'S NOWHERE TO EAT. WE HAVE TO DRIVE SO FAR AWAY LIKE AFTER SPENDING ALL DAY AT LIKE WRESTLING OR TAE KWON DO THEN NOW YOU HAVE TO DRIVE ANOTHER 30 MILES JUST TO GET TO A RESTAURANT. SO THAT THAT'S THE ONLY THING I WOULD LIKE TO JUST KIND OF BE WHEN WE DO HAVE TOURNAMENTS HAPPENING PEOPLE NEED TO EAT.

IT JUST MAKES FOR A BAD EXPERIENCE YOU KNOW FOR THE

ATTENDEES. >> THAT'S THE DELICATE BALANCE BETWEEN THE DESTINATION AND THAT PLANNER, ORGANIZER. WE HAVE ALL KINDS OF RESOURCES AVAILABLE TO THOSE PLANNERS TO USE WHETHER THEY WANT TO BRING FOOD TRUCKS IN.

BUT THAT AGREEMENT IS BETWEEN THAT PLANNER AND THOSE FOOD TRUCKS. IT'S NOT WITH THE COUNTY.

SO BUT THERE MAY BE SOME THINGS THAT WE CAN DO CREATIVELY TO BUILD A FOOD TRUCK PACKAGE WHERE WE CAN WORK WITH A FEW AND WHEN RELEASE A TOURNAMENT.

RELEASE LOTS OF DIFFERENT WAYS THAT WE CAN BE CREATIVE BUT IT'S REALLY ABOUT WHAT THAT PLANNER THAT TOURNAMENT ORGANIZER WANTS THE EXPERIENCE TO BE.

WE CAN'T CONTROL THAT. >> AS PART OF THE PACKAGE THERE'S GOING TO BE FOOD TRUCK PADS THERE.

SO THEY WILL BE ABLE TO JUST PULL IN AND PLUG IN AND DO WHATEVER THEY HAVE TO. ONE OF THE PROBLEMS THAT WE HAVE THERE IS THERE IS EVERYTHING WILL HAVE TO BE ON SEPTIC TANK BECAUSE WE DON'T HAVE SEWERS THERE.

SO IN THE BEGINNING IT MAY BE IMPOSSIBLE FOR US TO PUT UP A BUILDING THAT HOUSED A BIG RESTAURANT OR YOU KNOW THAT KIND OF THING. SO WE'LL HAVE TO GO CERTAINLY IF IT'S AN EVENT THAT WE'RE COORDINATING WE CAN CERTAINLY MAKE THAT HAPPEN.

BUT AS KIMBERLY SAID IF SOMEBODY IS RUNNING AN EVENT WE CAN MAKE THE SUGGESTION BUT THEY'RE THE PLANNER.

I DON'T MEAN RESTAURANT I SHOULDN'T HAVE EVEN SAID

RESTAURANT. >> YOU MEAN LIKE A SNACK BAR.

>> OR EVEN A CONCESSION STAND.

I JUST WANT TO MAKE SURE AS I SAID, I STILL CLEARLY REMEMBER GOING TO THAT PARTICULAR TOURNAMENT AND THEN WE WENT BACK AGAIN THE SECOND YEAR AND I SAID WE'RE NEVER COMING BACK HERE. LIKE IT'S SO HARD TO GET

[01:50:01]

IT WAS A BAD EXPERIENCE. I KNOW IT GOES BACK TO THE PLANNER BUT IT ALSO GOES BACK TO THE AREA.

LIKE IT JUST GAVE ME A REALLY BAD IMPRESSION OF THE AREA. IT'S LIKE THEY DENY EVEN PLAN ON US BEING HERE. LIKE THERE'S NO SEPTIC.

LIKE WHAT YOU ARE SAYING. WHERE'S THE BATHROOM.

JUST CHECKING. >> ALL RIGHT ITEM NUMBER 17.

VISITOR CENTER UPDATE. >> I DON'T HAVE AN UPDATE.

[18.  Upcoming Events Update]

>> BEHIND YOUR TAB IN 18. CONOR HAS PUT TOGETHER A GREAT LIST OF EVENTS. THESE EVENTS ARE ALSO FOUND ON EXPLORECLAY.COM. WE ARE LOOKING AT GETTING A PRINCE BUTTON. WE'RE LOOKING AT THAT ADDED TO THE WEBSITE SO THAT ANYBODY WHO WANTS TO PRINT THE WHOLE NEXT WEEK OF EVENTS FOR YOUR FRONT DESK OR FOR YOU TO E-MAIL A FRIEND AND SAY WHAT ARE WE GOING TO DO THIS WEEKEND THOSE ARE THINGS THAT WE'RE WORKING ON JUST TO MAKE IT EASIER FOR EVERYONE TO ACCESS THESE GREAT EVENTS. THERE'S A LOT HAPPENING HAPPENING THROUGHOUT THE HOLIDAYS.

SO GET OUT THERE AND ENJOY CLAY COINED.

DUE TO THE AGENDA UPDATE PROCESS THIS WAS UPDATED LIKE NOVEMBER 5TH I WANT TO SAY.

SO I HAVE ADDED PLENTY OF NEW EVENTS COMING UP WITH THE CHRISTMAS AND HOLIDAY SEASON SO DEFINITELY CHECK OUT EXPLORE CLAY FOR MOST UPDATED EVENTS.

>> I WAS GOING TO PUT OUT SOME OF THE THINGS THAT ARE HAPPENING BECAUSE WE DO HAVE QUITE A BIT CHRISTMAS THIS YEAR. WE HAVE THE WIZARDS OF WINTER ON DECEMBER 2 TAB, SWAMPLAND JAM AND SAMANTHA FISH BAND ON SEPTEMBER 5TH. SELLING SPREWELL WHICH KIND OF SURPRISED ME. AND THE NUT CRACKER, THEY'RE HERE AGAIN THIS YEAR. THAT WAS KIND OF A COVID THING LAST YEAR THEY NORMALLY PLAY OVER AT UNF, UNF WOULDN'T OPEN SO PLENTY TO DO?

>> ALL RIGHT ANYTHING ELSE? ANYBODY HAVE ANYTHING ELSE

TO ADD? >> GOOD MEETING.

NEXT TIME THE GROUP GETS TOGETHER IT WILL BE IN JANUARY, OF COURSE. WHICH DON'T KNOW WHO WILL BE SITTING IN THIS SEAT. WHEN WE GET THERE YOU WILL FIND OUT JUST LIKE EVERYBODY ELSE.

WE WILL HAVE A REORGANIZATION OF THE OF THE BOARD COME ON TUESDAY, 23RD WHICH IS NEXT TUESDAY AND THE THEN THAT SO IT HAS BEEN A VERY UNUSUALLY LONG TIME FRAME I HAVE BEEN ABLE TO SIT AND PARTICIPATE WITH THE SO I HOPE IT CONTINUES. IF NOT IT'S ALWAYS A PLEASURE TO WORK WITH SO WORK WITH THE GROUP HERE.

IT HAS BEEN LIGHT-YEARS TO WHERE WE ARE NOW I CAN ONLY IMAGINE FIVE MORE YEARS WHERE WE WILL BE.

THANK YOU ALL. APPRECIATE YOUR COOPERATION AND 84 INVOLVE. HERE ON THE PART OF THE COUNTY. GO OUT AND MAKE IT A GREAT HOLIDAY SEASON.

* This transcript was compiled from uncorrected Closed Captioning.