Oct 20, 2021 Tourist Development Council

[00:00:07]

>> CALL THE TOURIST DEVELOPMENT COUNCIL MEETING TO ORDER FOR OCTOBER 20TH, 2021. THANKS TO ALL WHO HAVE DECIDE TODAY ATTEND HERE TODAY. IF WE CAN, AS WE GET STARTED IF WE CAN INTRODUCE OUR COUNCIL MEMBERS. WE'LL START ON MY LEFT.

>> GI TEEVAN, CITIZEN. >> SUSAN HILL.

>> DEBBIE BEALS, KEYSTONE HEIGHTS.

>> BOB OLSON, COOK CITIZEN. >> MIKE CELLA, I'LL BE YOUR CHAIRMAN TODAY. WE HAVE WITH US KIMBERLY MORGAN, OUR TOURISM FILM DIRECTOR AND PARKS AND RECREATION DIRECTOR AS WELL. I HAVEN'T FIGURED OUT HOW TO PUT THAT IN ONE NAN. AND MARINA MATTHEWS FROM THE TOURISM DEPARTMENT. WE'RE READY TO GO AND WE'LL MOVE TO PUBLIC COMMENTS. IF YOU HAVE NOT FILLED OUT A PUBLIC COMMENT CARD, YOU'RE MORE THAN WELCOME TO COMING UP ANYWAY, ANYONE FOR PUBLIC COMMENT. ALL RIGHT.

WE'LL MOVE AHEAD TO CLOSING PUBLIC COMMENTS. SEEING NO ONE

[1.  EVOK Marketing Update]

>> WE'RE HAVING A FEW TECHNICAL DIFFICULTIES, SO ALI IS JOINING US VIA TEAMS FOR THE PRESENTATION PORTION. AND VIA CELL PHONE, SO THAT WE CAN HEAR HER. SO ALI, CAN YOU HEAR US?

>> I CAN HEAR YOU. IF YOU CAN HEAR ME?

>> YES, WE'RE GOOD TO GO. >> ALL RIGHT. WELL, GOOD AFTERNOON, EVERYONE. IT'S BEEN A MINUTE. I HOPE YOU'RE DOING WELL. TODAY, I'M GOING TO TAKE US THROUGH OUR SEPTEMBER 2021 REPORT. AND THEN, THE FISCAL, ALWAYS FUN TO SEE HOW THINGS WRAP UP AT THE END OF THE MONTH. AND STRESS ANY UPS AND DOWNS WE'VE HAD, MOSTLY UPS, I'M HAPPY TO SAY. SO THIS YEAR, IS OUR ORGANIC SLIDE. THIS SHOWS THE ORGANIC CHANGES MONTH OVER MONTH. AS YOU KNOW, THAT WE ONLY LAUNCHED THE FIGHT LAST OCTOBER. SO FINALLY, WE'LL BE GETTING INTO HAVING A YEAR-OVER-YEAR COMPARISON NEXT MONTH. HERE IT'S OCTOBER. YOU CAN SEE SEPTEMBER, WE HAD A INCREASE OF 14% MONTH OVER MONTH. INCREASED BY 21% MONTH OVER MONTH.

(INAUDIBLE) INCREASED 22%. (INAUDIBLE) 99% MONTH OVER MONTH. ORGANIC WEBSITE SESSIONS INCREASED 40% MONTH OVER MONTH.

AND NEW ORGANIC SESSIONS WHICH IS BETTER INCREASED 40% MONTH OVER MONTH. OUR TOP FIVE BRANDED SEARCH TERMS BY TRAFFIC ARE CLAY COUNTY, FLORIDA, ORANGE PARK CLAY FESTIVAL. AND KEYSTONE HEIGHTS. TOP FIVE -- (INAUDIBLE)

>> OAK LEAF PARK, MOTELS IN GREEN COVE SPRINGS AND ORANGE CARNIVAL AND RONNIE VAN ZANDT PARK. NO WORRY ABOUT THE SLIGHTLY LITTLE DROPS IN MONTH OVER MONTH SESSIONS AND THE METRICS THERE. WE DON'T COUNT ANYTHING NOT IN THE DOUBLE DIGITS THERE. TREND LINE YOU SEE HERE, FOLLOWS WITH THE STAR NUMBERS THAT I CAN SHOW YOU LATER ON. I KNOW KIMBERLY PROBABLY HAS A SECTION TOO SHE'S GOING TO GO OVER THE OCCUPANCY, ADR OF (INAUDIBLE) THIS IS TRACKING THE TIME WE'RE IN NOW. TOP LANDING PAGES INCLUDE OBVIOUSLY THE HOME PANEL. OUR WHAT TO DO PAGE. OUR VENUES PAGE. OUR EVENT PAGE. WE ALSO LAUNCHED A BLOG THIS OCTOBER. SO WE'RE EXCITE TODAY SEE HOW THAT COMES UP IN THE LANDING PAGE HIERARCHY. AS TIME GOES ON WITH OUR ORGANIC EFFORTS. TOP GEOGRAPHIC BREAK DOWN INCLUDES JACKSONVILLE, ATLANTA AND ORLANDO. LOOKING AT GOOGLE SEARCH CONSULT, THIS -- THESE ARE THE ORGANIC TRAFFIC CLEARINGS. WHEN PEOPLE ARE PUNCHING THINGS INTO GOOGLE, NOT FROM OUR ADS, WHEN PEOPLE ARE ORGANICALLY COMING TO THE SITE, THESE ARE THE TOP SEARCH TERMS WE COME UP FOR MONTH OVER MONTH AND YEAR OVER YEAR. ORANGE PARK.

(INAUDIBLE) I DON'T KNOW WHAT THAT IS. BUT THAT SOUNDS LIKE A GOOD TIME. GATE STATION, ORANGE PARK. SO IT'S GREAT TO SEE THOSE KEY WORDS FOR YOU GUYS ARE COMING UP ORGANICALLY. MOVING INTO PVC. GOOGLE APPS, IF IT WILL LOAD FOR ME. FISHING LEADS THE WAY AS ALWAYS. MIND IT, WEDDING AND EVENTS VENUES, OUTDOOR ACTIVITIES, SPRINGS AND WATER ACTIVITIES, PLACES TO STAY AND RESTAURANTS. PLAN YOUR STAY YOUTUBE CAMPAIGN IS PERFORMING

[00:05:03]

THOSE ARE THE TOP TEN. MOVING ON. SO WE HAD A LITTLE SNAFU WITH THE WEBSITE ON 9/27. IT PUT THE SITE DOWN FOR A WHOLE DAY, WHICH WAS UNFORTUNATE. BY THE END OF THE DAY, THINGS WERE TURNED BACK ON. SO THAT WOULD ACCOUNT FOR THE SLIGHT DIP IN OUR FACEBOOK METRICS HERE. BUT NOT ANYTHING TO BE TOO CONCERNED ABOUT. UNFORTUNATELY, OUR HOST AND PROVIDER AND ANOTHER PROVIDER COMPLETELY WENT DOWN FOR EVERY WEBSITE THAT THEY HOST, WHICH WAS SUPER FUN FOR OUR AGENCY, BECAUSE IT WASN'T JUST CLAY'S WEBSITE THAT WENT DOWN. EVERYTHING GOT RESOLVED AFTER A DAY AND WE WERE BACK UP. -- INCREASED A LITTLE BIT.

38%. THIS IS JUST DUE TO PURE LINKS IN THE POST COPY FROM THE PREVIOUS MONTH. BUT SHOULD NOT BE COMPARED TO WEBSITE TRAFFIC CAMPAIGNS WHICH SAW 14% INCREASE. IT'S MORE IN LINE WITH IMPACTS OF BEING DOWN FOR THAT ONE DAY. ACCORDING TO THIRD-PARTY REPORTING AVERAGE CPM COSTS WHICH IS THAT $5 HERE, WAS $14.71 SO WE'RE WAY LOWER THAN THAT AT $5.53. SO THAT'S ALWAYS A GOOD THING TO SEE IN THAT OUR COST PER CLICKS REMAINS LOW AND BELOW INDUSTRY STANDARDS. OUR TOTAL CLICK THROUGH RATE WAS 1.16% FOR WEBSITE TRAFFIC ADS WHICH IS ABOVE THE STANDARD OF .9%. THE TOP POSTS, KAYAKING, 39 MILES OF TRAILS AND FISHING. AND SO I DON'T KNOW IF YOU ALL KNOW, BUT WE JUST FINISHED A SHOOT A COUPLE OF WEEKENDS AGO HERE IN THE COUNTY. WE WERE SUPER EXCITED TO BE HERE. SUPER EXCITED TO DO ALL OF THE DIFFERENT LOCATIONS, SHOOTING AND MEETING ALL OF THE DIFFERENT LOCALS. AND WE HAVE A WHOLE BUNCH OF NEW VIDEOS AND PICTURES THA WE'RE EXCITED TO USE, SWAP OUT WITH CREATIVE AND GET REALLY CREATIVE AS WE MOVE INTO THE NEW FISCAL YEAR. AND TALKING ABOUT MEDIA HERE, SO THESE ARE OUR TRIP ADVISER CONTENT SPONSOR AD AND BANNER ADS. ON THE SIDE, YEAR TO DATE METRICS. HERE ARE THE MONTH OVER MONTH ONES. THE WE CONTINUED PROGRAM ATTIC PROGRAM ADS. THESE ARE PEOPLE TRAVELING TO FLORIDA WITHIN THE DRIVE MARKET OF GEORGIA AND FLORIDA. INCREASED MONTH OVER MONTH AND OUT PERFORMING INDUSTRY STANDARDS. ON THE -- (INAUDIBLE) SIDE THE CLICK THROUGH RATES FOR ONE OF THE ADS IMPROVING AND GETTING TO THE OTHER SIDE -- (INAUDIBLE) OPTIZATIONS -- NO OPTIZATIONS RECOMMENDED NOW. WE'RE ALL WATCHING THE STAR NUMBERS AT THE SAME TIME AS YOU ARE. OBVIOUSLY, BETWEEN JULY AND AUGUST, THAT IS PRETTY BIG DIP THAT HAPPENED BETWEEN ALL COUNTIES HERE IN FLORIDA. BUT IT'S NICE TO SEE BETWEEN AUGUST AND SEPTEMBER, YOU GUYS ARE HOLDING STEADY. WITH JUST A TINY DECREASE. SO I HOPE THAT STARTS TO MOVE BACK UP TOWARDS JULY NUMBERS. AND WITH THAT, I KNOW I WENT THROUGH THAT SUPER FAST. (CHUCKLING)

ANY QUESTIONS? >> BEFORE WE GET TO QUESTIONS, JUST SMASH IT IS A GREAT BUSINESS IF IF YOU HAVE A BAD DAY AT WORK AND WANT TO TAKE IT OUT ON SOMETHING, YOU CAN GO IN THERE AND RENT TIME IN A PARTICULAR ROOM AND THEY HAVE TVS AND FURNITURE AND ALL KINDS OF THINGS, AND YOU CAN WAIL ON IT WITH A HAMMER OR SLEDGEHAMMER OR TAKE IT AND SMASH IT. YOU RENT IT BY THE TIME FRAMES. YOU CAN GO IN FOR AN HOUR AND JUST SMASH IT. (LAUGHTER)

[00:10:02]

>> THAT'S THE JUST SMASH IT THING. THAT'S COOL. I HEARD OF RAGE ROOMS BEFORE. I DON'T THINK WE HAVE ANY IN ORLANDO.

IF WE DO, I HAVEN'T BEEN TO ONE. THAT SOUNDS FUN.

>> YEAH. QUESTIONS AT THIS TIME FROM ANYBODY? COUPLE OF

OTHERS. GI. >> CAN WE REQUEST THE NEXT TIME, IF WE CAN ADD INDUSTRY STANDARDS OR INDUSTRY KIND OF TRENDS ON THE REPORT? FOR EXAMPLE, WHEN WE SEE, YOU KNOW, WHAT THE INDUSTRY -- SO WE CAN COMPARE HOW WE ARE DOING COMPARED TO THE

INDUSTRY. >> YES, WE CAN PUT THAT IN THE EXECUTIVE SUMMARY. I GLOSSED OVER THOSE SLIDES. I WANTED TO

SHOW YOU THE ACTUAL -- >> ON EACH PAGE, IF WE CAN -- AT THE BOTTOM. WE DON'T HAVE TO BE SUPER DUPER DETAILED. JUST LIKE IMPRESSIONS TYPICALLY IS THIS. OR YOU KNOW, CLICK THROUGH RATE IS USUALLY THIS FOR THE INDUSTRY. YOU KNOW, THINGS LIKE THAT. SO WE HAVE A POINT OF REFERENCE.

>> I'M HAVING TROUBLE HEARING YOU GUYS BECAUSE YOU'RE FAR

AWAY. >> ALI, CAN YOU HEAR ME?

>> YES. >> WHAT GI IS REQUESTING IS THAT IF WE CAN PUT A NOTE OF INDUSTRY STANDARDS ON EACH WAGE.

I KNOW YOU PUT IT IN HAD THE EXECUTIVE SUMMARY. BUT SO -- WE'LL PLAY WITH THAT REPORT. WE'LL WORK WITH ALI AND SEE IF WE CAN PLAY WITH THE REPORT A LITTLE BIT TO SEE IF WE CAN GET YOU THE INFORMATION. THE EXECUTIVE SUMMARY, IF YOU ALL TAKE A LOOK AT THE FIRST TWO PAGES OF THE PRESENTATION THAT YOU HAVE IN YOUR BINDER, IT GIVES YOU AN OVERVIEW OR A SYNOPSIS OF WHAT THIS REPORT SAYS.

>> RIGHT. AND REALLY, IT TEP DOESN'T HAVE -- JUST AN ASTERISK THAT SAYS INDUSTRY STANDARD .63.

THAT'S IT. >> WE'LL WORK WITH ALI TO FIGURE OUT THE BEST WAY TO INCORPORATE THAT. I MADE A NOTE. SO WE'LL DO THAT. IN IT ONE OF OUR WEEKLY CALLS WITH

ALI. >> YEAH. OKAY.

>> I DID HAVE A COUPLE OF QUESTIONS, ALI. IN TERMS OF 12-MONTH RUNNING TREND, ARE WE SEEING SEASONAL CHANGES IN TERMS OF GOING FROM -- OF COURSE, WE LAUNCHED THE SITE. OBVIOUSLY, THERE'S GOING TO BE A LOT OF SESSIONS AT THE BEGINNING BECAUSE PEOPLE ARE INTERESTED AND WE'VE BEEN PROMOTING IT HEAVILY. WHEN WE SEE -- MAYBE THIS GOES WITH THE INDUSTRY STANDARD THAT GI IS TALKING ABOUT. WE SEE FEBRUARY, MARCH, APRIL, MAY. THOSE ARE HIGH. WE SEE A DROP-OFF IN THE SUMMER.

IS THAT A SEASONAL DROP-OFF WHERE MORE PEOPLE ARE COMING TO FLORIDA IN THE SPRING THAN IN THE DEAD OF SUMMER?

>> SO ALI, BASICALLY CHAIRMAN CELLA INQUIRED ABOUT THE 12-MONTH ANALYSIS BEING -- SHOWING SEASONALITY.

>> OKAY. YEAH. SO IN HOLIDAY SEASON TIME, IT'S ALWAYS PRETTY EXPECTED THAT IT'S GOING TO THROW AS FAR AS TRAFFIC TO THE SITE GOES. THAT FOLLOWS PEOPLE LOOKING FOR EVENTS AND THINGS TO DO AROUND THE COUNTY. SO WE DO TEND TO SEE THINGS RAMP UP WHEN IT COMES TO NOVEMBER AND DECEMBER. ALSO, HOLIDAY MONTHS LIKE JULY USUALLY GET A LOT OF TRAFFIC AS WELL. AND THEN, JUST BECAUSE WE'RE IN FLORIDA, SPRINGTIME IS ALWAYS A VERY POPULAR SEASON. SO IT DOES KIND OF GROW AND DIP. IT'S LIKE I MENTIONED, KIND OF FOLLOWING THE COVID STAR WAVE AT THE MOMENT, TOO. BUT WE ANTICIPATE THAT HOLIDAY MONTHS ARE GOING TO BE A

LARGER GROWTH. >> ONE OTHER QUESTION. ON THE GEOGRAPHIC BREAKDOWN OF AUDIENCE, JACKSONVILLE, ATLANTA, ORLANDO AND NOT SENT. WHAT DOES THE FOURTH ONE MEAN?

>> NOT SENT IS ANYONE WHO HAS THEIR LOCATION SHARING TURNED OFF ON THEIR SEARCHING ENGINE, WHATEVER THAT IS.

SO WHETHER THEY'RE USING DUCK DUCK GO IS A BIG ONE GO. THAT HIDES YOUR LOCATION. OR YOU CAN TURN IT OFF IN GOOGLE. ANYTHING

LIKE THAT, THAT'S SO PEOPLE -- >> OKAY. ANY OTHER QUESTIONS?

>> YEAH, I DO. WELL, IT'S NOT A QUESTION. I WAS WONDERING IF WE CAN ALSO KIND OF INCORPORATE SOMEHOW IN THE REPORT SO THAT IT GIVES US A BETTER PICTURE ON WHY IT'S GOING UP OR GOING DOWN.

BECAUSE YOU KNOW, IT DOESN'T -- OBVIOUSLY, IT DOESN'T EXIST IN A VACUUM, RIGHT? SO FOR EXAMPLE, IF SEPTEMBER IS GOING UP, THEN, I'D LIKE TO SEE MAYBE LIKE A CALENDAR OF WHAT IS HAPPENING IN OUR COUNTY. BECAUSE I'M SURE IT'S NOT INCREASING JUST -- OR I SHOULDN'T SAY I'M SURE. BUT I'M THINKING IT'S NOT INCREASING THE VIEWS OR THE SEARCHS ARE NOT INCREASING ONLY BECAUSE, YOU

[00:15:07]

>> RIGHT. WE ALREADY HAVE THE CALENDAR. WE HAVE THOSE EVENTS.

AND THAT'S WHY WE HAVE ALI SHOW UP TO INTERPRET THE INFORMATION.

FOR EXAMPLE, WE CAN LOOK HERE AND SEE MARCH 2021 WAS THE HIGHEST POINT IN TERMS OF PAGE VIEWS. AND WE CERTAINLY CAN TRACE THAT BACK TO THE AGRICULTURAL FAIR. THAT'S THE BIGGEST THING. SO I MEAN, YOU'RE RIGHT IN TERMS IT GOES UP AND DOWN TO SOME EXTENT BECAUSE OF SEASONALITY AND SOME EXTENT BECAUSE OF EVENTS. BUT I THINK THAT MAKES IT PART OF THE INTERPRETATION. THAT IS WHERE KIMBERLY AND ALI COMES IN.

>> RIGHT. AND I THINK THAT -- SO EVERY WEEK CONNOR AND ALI AND I ARE ON A PHONE CALL THAT WE REVIEW THE CAMPAIGNS, WHERE WE'RE AT. WE TALK ABOUT WHETHER WE NEED TO ADJUST CREATIVE.

WHETHER WE NEED TO ADJUST MARKETS. WHETHER WE NEED TO ADJUST ANYTHING IN THE THINGS WE'RE DOING TO DRIVE TRAFFIC TO THE SITE. AND THEN, WE ALSO TALK ABOUT THE NEW THINGS THAT WE WANT TO TRY TO DO. SO WE CAN -- I MEAN, IF YOU HAVE QUESTIONS ONE-ON-ONE ABOUT THE REPORT, PLEASE LET ME KNOW.

BECAUSE WE CAN DEFINITELY RELAY THAT. I THINK -- SO MAY I? REMEMBER, THIS IS A PUBLIC MEETING.

(CHUCKLING) AND NOT THAT WE'RE TRYING TO HIDE ANYTHING. BUT WE ALSO DON'T WANT TO GIVE AWAY TRADE SECRETS EITHER. AND WHAT IS WORKING AND WHAT IS NOT.

>> I'M NOT TRYING TO, YOU KNOW, LET YOU GUYS GIVE AWAY WHATEVER.

I'M JUST SAYING THAT, YOU KNOW, FOR US, FOR THE BOARD TO UNDERSTAND IN AT A GLANCE THAT, OH, YOU KNOW, ALL OF US PROBABLY KNOW THAT, YOU KNOW, APRIL IS THE FAIR, RIGHT? BUT MAYBE WE MAY FORGET. SO AT A GLANCE, WE CAN SEE THAT OKAY. SO EVEN IT DOESN'T HAVE TO BE COMPLICATED. JUST, YOU KNOW, WE JUST KNOW THAT THERE WERE CERTAIN THINGS. AND WE UNDERSTAND RIGHT AWAY THE SPIKE THERE WAS BECAUSE WE KNOW THAT SEPTEMBER SPIKED UP.

BECAUSE FALL FESTIVAL. OR MAYBE SEPTEMBER WAS DOWN. BUT FALL FESTIVAL WAS RIGHT AROUND THE CORNER. BUT THEN, WE CAN ALSO ASK QUESTIONS LIKE WHY IS IT THAT IT WAS DOWN, THE WEBSITE OR GOOGLE SEARCHS WERE DOWN? WHEN WE KNOW WE HAVE SUCH A BIG EVENT COMING UP IN FALL FESTIVAL. OR THINGS LIKE THAT. SO IT'S JUST EASIER FOR US TO KIND OF HAVE THAT DIALOGUE.

>> WE'LL SEE IF WE CAN COME UP WITH SOMETHING FOR THE NEXT

REPORT. AND SEE IF THAT WORKS. >> YEAH. I MEAN, THESE REPORTS ARE GENERATED BY EVOK. I DON'T WANT TO SEE OUR STAFF GET INTO A SITUATION WHERE WE'RE SPENDING A LOT OF TIME PUTTING TOGETHER NUANCES OF THE REPORT WHEN THIS IS JUST AN OVERVIEW. I ALREADY KNOW WHAT KIMBERLY'S SCHEDULE IS LIKE AND CONNOR'S.

SORT OF A ONE-MAN BAND THAT TRIES TO HOLD DOWN THE FORT WHEN KIMBERLY IS DOING HER THING. IF IT'S INFORMATION WE CAN GATHER EASILY, I'M FOR IT. IF WE'RE DIGGING DOWN BEYOND -- I MEAN, QUITE HONESTLY AS WE LOOK AT THE 12-MONTH RUNNING TREND, WE SEE IT'S GOING DOWN REGARDLESS OF WHAT IS HAPPENING IN THE MARKETPLACE. AND PART OF THAT I THINK IS WHAT ALI SAID AND I DIDN'T CONSIDER THAT, BECAUSE WE'RE FORTUNATE IN CLAY COUNTY.

WE HAD A GOOD GO OF IT WITH THE COVID VIRUS IN THE LAST THREE OR FOUR WEEKS WITH THE RESULTS OF THE CASES GOING DOWN. THAT ALSO INFLUENCES HOW MANY PEOPLE COME TO FLORIDA ON WHAT THEY THINK IS SAFE AND DON'T. THAT IMPACTS IT. I DON'T EXPECT HER TO LOOK UP THE COVID REPORT AND INQUIRING AND PUTTING THAT AS PART OF THIS TREND. SO AS I SAID, I'M FOR INFORMATION. AND

[00:20:02]

>> ALI, THANK YOU. >> THANK YOU GUYS SO MUCH.

HAVE A GOOD REST OF YOUR MEETING. TALK TO YOU SOON.

[2.  Florida's First Coast of Golf Key Performance Indicators and Measurements]

>> THERE SHE GOES. ALL RIGHT. ALL RIGHT. SO LET'S MOVE ONTO NUMBER TWO. IT'S FLORIDA'S FIRST COAST OF GOLF KEY PERFORMANCE INDICATORS AND MEASUREMENTS, DAVE REESE IS HERE FOR US TO GO OVER THAT. THANK YOU, DAVE. THANK YOU FOR

MEETING WITH THE GROUP. >> HI. THANK YOU. HOW ARE WE

DOING THIS, KIMBERLY? >> CONNOR.

>> I'M GOING -- KIMBERLY ASKED ME TO PUT TOGETHER ABOUT 15 SLIDES. I'LL GO THROUGH THEM QUICKLY. THE IT WAS NICE TO SEE YOU ON THE EVOK PRESENTATION AND HOW STRONGLY GOLF SHOWED UP IN SOME OF THE KEY MEASUREMENTS. IT WAS NOT SURPRISING BUT I WAS EXCITED TO SEE THAT. SO JUST BASICALLY AS PROBABLY A REFRESHER FOR MISS BEALS, A LOT OF YOU KNOW HOW WE'RE ORGANIZED AND HOW WE GO INTO THE MARKETPLACE. BUT JUST A QUICK REFRESHER. IT'S A REGIONAL BRAND TO GO AFTER ONE OF OUR AREA'S STRONGEST ASSETS WHICH OUR GOLF PRODUCT IS OFF THE CHARTS, EXCELLENT. SO WE COLLABORATE AS A FIVE-COUNTY CBBS TO HAVE A BIGGER IMPACT. REPORTS ON BOARD OF DIRECTORS, OF COURSE KIMBERLY SITS ON A BOARD. SHE'S GOT A PERMANENT POSITION AS DO THE OTHER FOUR COUNTY CBBS AND INDUSTRY. 19 MEMBERS IN ALL. GOOD GROUP OF PEOPLE. MARKETING AND ADVERTISING, WE FELT IT WOULD BE STRONG. GOLF IS OUTDOORS, PHYSICAL FITNESS. IT WAS ONE OF THE THINGS OPEN. AND THAT GOLF REALLY HAS TAKEN OFF. YOU'LL SEE THAT IN A COUPLE OF SLIDES LATER. BUT YEAH, 52 MILLION IMPRESSIONS OVER 50 HIGHLY TARGETED MEDIA CHANNELS. THIS IS OFF SCRIPT, BUT THE CONNECTED TV, IT'S A VISIT FLORIDA GRANT WE GOT FOR $40,000 MATCHED -- WELL, $10,000, SO WE'LL BE RUNNING 1.3 MILLION IMPRESSIONS ON CONNECTED TV IN FLORIDA DRIVE MARKETS. STARTED LAST WEEK.

WE'RE GOING TO DO MID-NOVEMBER. AND WE HAVE A CANADIAN PROMOTION THAT ALSO IS STARTING LAST WEEK. SO WE'RE FEELING GOOD ABOUT THAT. THAT WAS A BOLD MOVE. THAT TRIGGER -- OR BUTTON WAS PUSHED BEFORE THE NOVEMBER 8TH ANNOUNCEMENT. BUT THAT'S GOING TO -- THERE WAS 3.6 MILLION CANADIANS THAT CAME TO THE STATE OF FLORIDA IN 2019, SO WE FEEL THAT'S GOING TO BE GOOD. NEXT, PLEASE. SO WHEN YOU COUPLE OUR PAID IMPRESSIONS AND THEN ALL THE IMPRESSIONS FROM OUR BEAUTIFUL PARTNERS AT VISIT FLORIDA ON THE PROMOTIONS, WE'RE AT THERE BETWEEN 300 MILLION.

NEXT. GOLF REMAINS STRONG 2019. OBVIOUSLY, WE DIPPED ON OUT OF TOWN GOLFERS IN '19. FROM EXPECTATION STANDPOINT, 500,000 VISITOR GOLF ROUNDS EACH YEAR. AND THE TARGET AUDIENCE, THAT DIDN'T MOVE VERY MUCH. WE'RE 14 OF OUR STOP 20 MARKETS ARE FLY MARKETS. THAT'S GOING TO REMAIN STRONG. WE DID GO AFTER THE DRIVE MARKET A LITTLE MORE INTENTLY OVER THE PAST 18 MONTHS. BUT IT'S ALL BUT RETURNING BACK TO NORMAL. OKAY.

THIS IS ROUNDS PLAYED YEAR OVER YEAR. IT WAS 18% OVER 2019.

I'M NOT MAKING A MISTAKE BY SAYING THAT. 18% UP. THE THING I'M MOST EXCITED ABOUT PROBABLY IS THE ROUNDS PLAYED IN THE UNITED STATES. AND WE HAD POCKETS OF OUR COUNTRY THAT THE GOLF COURSES WERE SHUT DOWN FOR A CERTAIN PERIOD OF TIME. BUT ROUNDS PLAYED WERE 14% UP '21 VERSUS '19 AS A COUNTRY. SO IT'S GOING TO BE QUITE A BIT MORE -- THE FUNNEL FOR TRAVELING GOLFER JUST GOT BIGGER BASICALLY. SO YOU'LL SEE WE ALMOST CAUGHT 2019 IN DECEMBER. NEXT SLIDE. AND WE HAVE OVERTAKEN 2020 IN 21 YEAR ARE YEAR FOR TOURIST ROUNDS. YEAR TO DATE TOTAL ROUNDS, 8%. THAT'S THE TOP LINE YOU'RE SEEING. THAT'S ON TOP OF AN 18% INCREASE. SO IT'S EXCITING TO SEE IT'S NOT A BLIP ON THE SCREEN, AND IT WILL HAVE SOME

[00:25:02]

NEXT. SOME OF THE PARTNERS THAT WE PLACED OUR ADVERTISING WITH.

NEXT SLIDE IS PRINT PARTNERS, SOME OF THEM. NEXT. PUBLIC RELATIONS. OBVIOUSLY, WE LEAN ON THAT HEAVILY. WE WORK WITH KIMBERLY'S OFFICE AND CONNOR. AND WE DO THAT QUITE WELL TOGETHER. NEXT. PROMOTIONS, AS I MENTIONED, WE'RE NOT GOING TO BE LACKING ON THAT. WE'RE LINING UP A COUPLE OF JAGUAR FORMATIONS. NEXT. AND CONTENT DEVELOPMENT. OUR TEAM -- I'LL TELL YOU, THE FIRST DISK GOLF TEAM WERE SMALL. JENNA CRAVEN IN MY OFFICE AND BRET THOMAS. BRET IS HER SKILL SET. WE'RE TAKING ADVANTAGE OF IT. SHE'S GOT A GOOD TEAM. SHE'S AT SEVERAL GOLF COURSES. JUST FINISHED EAGLE HARBOR AND PRODUCING CONTENT. WE'RE PUSHING IT THROUGH OUR AGENCY, WHICH IS TEMPEST. SOCIAL MEDIA INCLUSION OF COURSE, 12% IS UP, OUR FOLLOWING. NEXT. SOCIAL MEDIA PROMOTION IS SOMETHING THAT WE DID DRIVE IT HOME CAMPAIGN. IT'S NOTHING NEW REALLY. WE DID THE PLAY ON WORDS. THE DRIVE.

AS A CAMPAIGN, ASKING LOCAL GOLFERS TO BE INVITATIONAL TO FAMILY MEMBERS AND SUPPORT THE GENERATED 3 MILLION. SO THE DRIVE IS ANOTHER -- THAT CAMPAIGN LED TO THE NAMING OF OUR INTERNAL NEWSLETTER, INDUSTRY NEWSLETTER. AND, YOU KNOW, ANY OF YOU WOULD LIKE TO BE ADDED TO THAT LIST, I'D BE HAPPY TO ADD THAT TO YOU. IT COMES OUT ONCE A MONTH AND GIVES YOU ALL THE KEY INDICATORS. SO YOU CAN KIND OF KEEP YOUR FINGER ON THE PULSE EVEN WHEN I'M NOT HERE EACH MEETING. SO THAT IS THAT. I'D ENTERTAIN ANY QUESTIONS.

>> AND JUST A COUPLE. AS YOU SAW ON THE RESULTS FROM OUR WEBSITE, GOLF OBVIOUSLY SCORES VERY HIGH. IS THERE ANY CHANCE YOU'RE GOING START A FIRST COAST OF FISHING?

(LAUGHTER) >> IT'S FUNNY YOU MENTION THAT.

THE WE DID OFFICIALLY LAUNCH -- IT'S FLORIDA'S NORTHEAST COAST.

IT'S THE SAME BUSINESS MODEL. THE SAME COUNTY -- THE COUNCIL IS COMING TOGETHER. BUT TO GO AFTER THE INTERNATIONAL MARKET.

NOT IN A HUGE WAY. BUT THE ENGINE IS RUNNING. YOU KNOW, FIRST DISK GOLF HAS BEEN DOING IT SO WELL FOR MANY YEARS.

SO WE'LL BE LOOKING TO MAKE AN IMPACT THAT WAY. SO FISHING

MIGHT BE NEXT. >> AND THE ONLY OTHER QUESTION I HAD WAS IN TERMS OF ST. AUGUSTINE AT THE AIRPORT THEY OPENED FOUR OR FIVE MORE MARKETS FOR DIRECT TO FLORIDA. YOU SEE US BEING ABLE TO TAKE ADVANTAGE OF THAT IN SOME FASHION?

>> 100%, YEAH. IN FACT, ONE OF THE KEY DETERMINATE FACTORS WE LOOK AT, WE'RE ON A MONTHLY FEE WITH JAA. AND FLORIDA'S -- OR NORTHEAST REGIONAL AIRPORT, ST. AUGUSTINE. I WAS EXCITED TO SEE

THAT. >> VERY GOOD. QUESTIONS FOR DAVID AT THIS POINT? NOTHING. OKAY. VERY GOOD. THANK YOU.

>> THANK YOU. >> THANK YOU, DAVID. WE APPRECIATE IT. ALL RIGHT. SO WE MOVE ONTO. I'M GOING TO KEEP ASKING. SOMEBODY IS GOING TO SAY YES TO FISHING.

(LAUGHTER) >> WE ARE WORKING ON --

>> IF THERE'S A WEBSITE WE'LL MOVE IN A DIFFERENT DIRECTION.

>> WE'RE WORKING ON SOMETHING SPECIAL FOR FISHING.

>> I KNOW YOU ARE. >> HOPEFULLY, WE CAN MAKE SOME

[3.  Airstream Ventures- Quarterly Report]

>> ALL RIGHT. WE MOVE TO NUMBER THREE ON THE AGENDA, AIRSTREAM VENTURES AND THEIR QUARTERLY REPORT. ALLEN WILL

HELP US WITH THAT. >> YES. I THINK EVERYBODY KNOWS BY NOW JOE LAMP IS LEAVING US. IF YOU DON'T KNOW, JOEL HAS ACCEPTED ANOTHER JOB AND MOVING TO THE STATE OF ALABAMA. WHY? I DON'T KNOW. NO. I LOVE THE STATE OF ALABAMA. ALL OF HIS FAMILY IS BACK THERE. AND I THINK EVERYBODY KNOWS THERE'S NOTHING LIKE GOING BACK HOME TO FAMILY, SO HE'S BEEN WANTING TO DO THAT FOR QUITE SOMETIME. HE'S MADE A GREAT IMPACT IN THE COUNTY. WE HAVE A GREAT PLAN. WE ARE -- WE HAVE HIRED A PERSON BY THE NAME OF BARRY MILLIGAN. HE HAS

[00:30:06]

ANYWAY, I WANTED TO UPDATE ON THAT. ONE THING THAT IS NOT IN THE PRESENTATION IS THANK GOODNESS NOW THAT COVID IS BEHIND US A LOT, IN THE SPORTS TOURISM WORLD, A LOT OF THE CONFERENCES ARE RESUMING. SO WHICH MEANS YOU'VE GOT SEVERAL CONFERENCES LIKE TEAMS, LIKE SPORTS ETA, THE BIG NATIONAL CONFERENCE FOR SPORTS COMMISSIONS. THOSE TYPE OF CONFERENCES ARE COMING BACK IN-PERSON. THEY TRIED TO HOLD THEM IN ZOOM. I'LL BE HONEST. IT WAS A TRAIN WRECK. IT'S HARD TO MEET PEOPLE AND DO SPEED DATING, WHAT THEY CALL, OVER ZOOM. SO THOSE ARE COMING BACK IN-PERSON. SO WE WILL START GOING TO THOSE. BARRY AND I WILL START GOING TO THOSE.

WE'VE ALREADY REGISTERED FOR THE FLORIDA SPSPORTS FOUNDATION SUMT COMING UP NEXT MONTH. AND THE STATE OF FLORIDA BRINGS IN ABOUT PROBABLY 30 SPORTS PLANNERS, EVENT PLANSERS FROM ALL OVER THE COUNTRY. AND WE GET SPECIFIC TIME WITH THEM. SO WE'LL BE GETTING TO KNOW A LOT OF THOSE. A LOT OF THOSE WON'T PERTAIN TO HERE. JUST BECAUSE WE DON'T HAVE A FACILITY THAT CAN HOLD THEIR EVENT. BUT THE ONES THAT WE DO, WE WILL HONE IN ON QUICKLY. SOME OF THE OTHER CONFERENCES LIKE TEAMS AAND SPORTS ETA LIKE CONNECT, WE'RE SIGNING UP RIGHT NOW. THE GREAT THING IS, YOU CAN GO INTO THOSE PORTALS AND KNOWING THE FACILITIES THAT WE HAVE, YOU DIRECTLY CONNECT THOSE EVENT PLANNERS TO WHAT WE CAN DO HERE. AND SO WE GET TO KNOW THEM. YOU GET TO MEET WITH THEM AND BE ABLE TO TELL OUR STORY OF CLAY COUNTY. WE'RE EXCITED. WE HAVEN'T THAT SINCE WE'VE HAD THIS CONTRACT AND PARTNERSHIP. SO I THINK MOVING FORWARD, WE'RE GOING TO BE A LOT BETTER, AND MAKING A LOT MORE CONNECTIONS.

THE GOOD NEWS IS, TODAY ALONE, WE'VE ALREADY HAD TWO NEW CALLS ABOUT TWO NEW EVENTS. I THINK SOME OF IT BASED UPON RELATIONSHIPS. SOME OF IT WE SIGNED UP FOR CONFERENCES AND THOSE THINGS. THERE'S A LOT BEGINNING TO MATRICULATE IN ADDITION TO WHAT WE'VE GOT. WE'LL GO THROUGH THIS REAL QUICK. YOU DROVE SO WELL WITH DAVE.

>> I KNOW. I KNOW. THERE WE GO.

>> SO THESE ARE THE EVENTS THAT WE HAVE ON THE BOOKS. THE GOLF WEEK JUNIOR AMATEUR EVENT WHICH IS PARTNERING WITH DAVE AND HIS GROUP IS COMING UP HERE IN A FEW WEEKS. AND IT'S A LOT OF GREAT JUNIOR AMATEUR GOLFERS FROM AROUND THAT WILL COME AND COMPETE. THEN, WE'VE GOT THE GOBBLER GRAPPLER, WHICH I KNOW THERE'S A GRANT REQUEST FOR THAT. THAT WAS STARTED BY THE LOCAL CLUB HERE. WE'VE PARTNERED WITH BONO BUILT STARTED BY THE HEAD COACH AT UNIVERSITY OF WISCONSIN. HE'S FROM THE AREA. AND HE WANT TODAY GET MORE OF HIS INFLUENCE IN WRESTLING HERE. HE WAS AN OLYMPIAN WRESTLER. HE'S BRINGING IN A COUPLE OF OLYMPIANS THAT WRESTLED IN THE OLYMPICS IN TOKYO. WE'RE GOING TO HOPEFULLY GROW THAT. LAST YEAR WAS A GREAT START. IT WAS THANKSGIVING WEEKEND. WE HAD ABOUT 300 WRESTLERS FROM ALL OVER. I THINK WITH THE INFLUENCE WITH THE CURRENT CLUB AND BRINGING IN BONO BUILT IT SHOULD BE BIGGER. NITRO RALLY CROSS WE TALKED ABOUT THAT A LOT. WE'RE BEGINNING THE ADVISING CAMPAIGN AND THE OPERATIONS COMING TOGETHER ON THAT. WE HAD A MEETING LAST MONTH FINALLY WITH THE MARKETING COHORTS OF CLAY, AIRSTREAM VENTURES OF NRX AND AT THE FIRM. AND SO IT WAS EVERYBODY HAS GOT A GOOD MARKETING PLAN NOW. WE'RE EXCITED ABOUT THAT. YOU'LL START SEEING MORE AND MORE SOCIAL MEDIA ADVERTISING PROMOTH CLAY, MOE PROMOTING COMING TO THIS EVENT. I THINK -- I DON'T KNOW IF I REPORTED OR NOT. SO SHANE LARKY ON OUR STAFF -- AND I FLEW TO INDIANAPOLIS TO SEE THE LAST RACE THEY HAD. AND I'M GLAD WE DID. WE WENT ON A

[00:35:02]

THE VERY HELPFUL. IN TALKING TO THEM ABOUT HOW THEIR PROMOTION WENT, HOW THEIR SALES WENT, ALL OF THAT, YOU KNOW, THEY WERE AT 800 TICKET SALES A COUPLE OF WEEKS OUT AND GOT OVER 5,000 TICKET SALES. I THINK WITH -- THEIRS WAS IN A VERY REMOTE PLACE. THEY WERE AN HOUR AND A HALF OUT -- WELL, ABOUT 80 MINUTES OUTSIDE OF MINNEAPOLIS. FROM THE AIRPORT. SO THEY WERE IN A VERY REMOTE PART OF MINNEAPOLIS. AND PEOPLE STILL CAME. I THINK IF YOU LOOK AT OUR RACE, WE'RE BEGIN TO GO GET A LOT OF CALLS. WE GOT AN EMAIL TODAY ABOUT CAN I PRIMITIVE CAMP AT THE RACE SITE? WHICH WE'RE NOT ALLOWING BY THE WAY. IF YOU HAVE AN RV, YOU CAN BUT NOT PRIMITIVE CAMPING. WE'RE START TO GO GET A LOT OF QUESTIONS, E-MAILS. WHICH IS WHAT WE THOUGHT TWO MONTHS OUT WE'LL START GETTING THAT. AND SO WE'RE START TO GO GET THAT. SO I THINK WHAT YOU'LL SEE IS WE'RE GOING TO START GETTING A LOT OF BOUNCE WITH THE ADVERTISING KICKING IN. WITH ALL THE MARKETING. WITH ALL THE GRASSROOTS STUFF WE'RE DOING. TICKET SALES ARE TRICKLING UP.

I THINK YOU'LL SEE THAT GROWING IN THE COMING WEEKS. AND THEN, OUR VELOBREW, IT WAS A SUCCESSFUL EVENT LAST YEAR.

THEY'RE WANT TO GO DO MORE AND MORE STUFF ON A MONTHLY BASIS.

SO IT'S NOT A ONE-TIME EVENT THAT COMES IN AND LEAVES.

SOMETIMES YOU CAN SEE BOUNCE ON THE WEB TRAFFIC ON THAT.

PRESIDENT IT WILL BE MORE ELONGATED OVER THE COURSE OF A SEASON. AND THEN, WE ARE CONTINUING TO WORK ON THIS YOUTH LACROSSE EVENT. I THINK WE KNOW THE POWER OF LACROSSE AND ALL OF THE PEOPLE THAT BRING TO THESE EVENTS. WE'RE IN THE PROCESS OF BEGINNING TO HOPEFULLY FINALIZE THAT EVENT SOON. THE SUNSHINE STATE GAMES WHICH WAS A SUCCESSFUL EVENT FOR US IN CLAY COUNTY, NOT A TON OF NUMBERS FOR THAT EVENT. BUT IT WAS STILL A GOOD EVENT FOR OUR COMMUNITY. SO THEY'RE COMING BACK. AND THEN, WE HAD A CALL WITH U.S. CYCLING LAST WEEK. THEY'RE ABSOLUTELY RUNNING TO CLAY COUNTY. THEY SAID IT WAS ONE OF THE BEST RACES THEY HAD ALL YEAR. THEY'RE EXCITED. THE DATE IS NOW -- SINCE WE'VE TURNED IT IN, THE DATE IS GOING TO MOVE BECAUSE CAMP LANDING HAS A LOT OF TRAINING, AND WE CAN'T GET ON THE BASE THAT TIME OF YEAR. SO WE'RE WORK TO GO FIND A DATE THAT WORKS FOR EVERYBODY. THAT WILL BE IN JUNE. THEY'RE EXCITED ABOUT COMING BACK. THOSE ARE THE EVENTS THAT WE HAVE ON THE BOOKS THUS FAR. AS I SAID, IF YOU GO TO THE NEXT SLIDE. SO I TALKED ABOUT THE VELABREW THING. KEYSTONE BEACH WE'RE HOSTING AND WORKING ON THE DATE. THIS LAST WEEK IN MARCH IT MIGHT SLIDE A LITTLE BIT. THE MOTO SURF IS AN EVENT WHERE IT'S A MOTORIZED SURF BOARD. YOU LAY ON IT AND READY, SET GO, AND EVERYBODY STANDS UP AND IT'S A TRUE RACE. THE GREAT THING ABOUT THIS EVENT, THERE ARE PEOPLE THAT COME IN FROM ALL OVER THE WORLD. WE'VE DONE AN EVENT WITH THEM BEFORE. PEOPLE CAME IN FROM IRAN, JAPAN. THEY CAME IN FROM MEXICO. THERE WEREN'T A LOT THAT CAME FROM AMERICA, BECAUSE THIS SPORT IS JUST NOW CATCHING ONTO AMERICA. SO THEY CAME IN FOR TWO WEEKS.

AND THEY STAY IN THE HOTELS AND SPEND MONEY IN THE RESTAURANTS.

AND IT'S GENERALLY ABOUT 100 RACERS. THOSE 100 RACERS COMES WITH ALL THESE TEAMS AND HUGE GROUPS. IT'S BIGGER THAN I EVER EXPECTED WHEN WE WORKED WITH THEM IN THE PAST. SO WE'RE GOING TO BE BRINGING THAT TO KEYSTONE BEACH AND WORKING WITH KIMBERLY AND CONNOR TO DO THAT. IT'S GOING TO BE A GREAT EVENT.

AND HAS A NATIONAL TELEVISION CAM COMPONENT ON CBS SPORTS NETWORK. WE'RE GOING TO GET A LOT OF EXPOSURE FOR CLAY COUNTY ON THAT. THESE PEOPLE COME FOR A LONG TIME, BECAUSE THEY'RE TESTING AND DOING ALL THESE SORTS OF THINGS. IT'S RATHER INTERESTING. WE'VE ALSO GOT A COUPLE OF OTHER EVENTS WE'RE WORKING ON RIGHT NOW THAT WE WON'T TALK ABOUT, BECAUSE WE'RE BIDDING ON THEM. SO I DON'T WANT THE COMPETITIVE DISADVANTAGE TO HIT SINCE WE ARE IN A PUBLIC MEETING. BUT JUST SOME RECENT, RECENT THINGS THAT HAVE COME TO US THAT WE'LL BE PUTTING HOPEFULLY IN FRONT OF YOU AT THE NEXT MEETING. SO OVERALL, I'M PLEASED WITH, YOU KNOW, THE SCHEDULE THAT WE'RE BUILDING FOR 2022. I THINK NEXT MEETING YOU'LL SEE TWO OR THREE MORE EVENTS ADDED TO THAT THAT WILL REALLY PUT US IN A GOOD SCHEDULE FOR DOING WHAT THE

[00:40:03]

CYCLING EVENT COMES AND WE COME TO TDC AND ASK FOR A REQUEST.

AIRSTREAM VENTURES, WE'RE TAKING ON THE RISK OF THE EVENT. WE MIGHT HAVE GOTTEN A GRANT FROM THE TDC, BUT THERE'S A LOT OF COSTS STILL ASSOCIATED WELL ABOVE WHAT THE TDC GRANT CALLS FOR. AND SO WE TAKE THOSE ON. AND EVERY EVENT THAT WE HAD THIS YEAR, WE EITHER BROKE OVER OR LOST MONEY ON.

THE CYCLING EVENT, AIRSTREAM VENTURES, WE LOST CLOSE TO $10,000 ON THAT EVENT, JUST OUR COMPANY. SO I JUST FELT LIKE I WANT TODAY SHARE THAT WITH YOU. I THINK SOMETIMES PEOPLE THINK WE'RE GETTING A HUGE GRANT. AIRSTREAM VENTURES IS MAKING ALL KINDS OF MONEY. I THINK I'VE HEARD THAT SOME AND JOEL I KNOW HAS MENTIONED THAT TO ME. THAT'S TRULY NOT THE CASE. OUR GAL IS WHEN WE COME AND ASK FOR TDC MONEYS, OUR GOAL IS MAKE SURE WE'RE COVERING THAT. IT'S NOT TO PUT MONEY IN OUR POCKET.

IT'S NOT TO MAKE A LOT OF MONEY. WE KNOW THESE EVENTS. I'VE BEEN IN THIS BUSINESS A LONG TIME. A U.S. CYCLING EVENT IS NOT GOING TO MAKE MONEY FOR ANYBODY EXCEPT U.S. CYCLING BUT IT MAKES MONEY FOR OUR TOURISM PARTNERS, WHICH IS WHY WE DO THIS. THE SO THE MONEY THAT WE ARE MAKING AND WORKING TOWARDS IS THE CONTRACT.

BECAUSE A LOT OF THESE EVENTS JUST DON'T MAKE ANY MONEY. THE OR FOR THE PROMOTER THAT'S TAKING THE RISK ON, YOU'RE GOING TO LOSE MONEY. AND WE -- I WANTED TO POINT THAT OUT.

THAT'S OUR INVESTMENT. WE KNOW OUR BUSINESS. AND THAT'S WHAT WE'RE DOING. SOMETIMES YOUR EVENTS WORK. AND SOMETIMES THEY DON'T. AND SO BUT WE'RE VERY PROUD OF REPRESENTING CLAY COUNTY. WE KNOW THOSE THINGS GOING IN. I THINK I TOUCHED ON EVERYTHING. ARE THERE ANY QUESTIONS AS IT RELATES TO THE

REPORT? >> JUST GENERALLY INFORMATION QUESTIONS. WHERE IS THE GGOLF WEEK JUNIOR AMATEUR BEING HELD?

>> EAGLE LANDING. >> THE GOBBLER GRAPPLER ARE AT

THE FAIR GROUNDS, RIGHT? >> CORRECT.

>> THE LACROSSE? >> WE'RE WORKING ON THE FIELDS AND EVERYTHING NOW, WHERE IT'S GOING TO BE.

>> MY LAST QUESTION IS I KNOW THIS IS OUR FIRST SHOT ON THE NITRO. . THE WHAT IS YOUR GOAL FOR ATTENDANCE?

>> WELL, IF I HAD STOOD HERE YESTERDAY MY GOAL WAS PROBABLY GOING TO BE AROUND 5,000 TO 6,000 PEOPLE. IF YOU LOOK AT ALL THE TICKETS THAT HAVE BEEN PURCHASED THUS FAR, THEY'RE ALL OUT OF MARKET. AND SO BUT WITH SOME NEWS THAT HAS TO BE KEPT UNDER WRAPS, I THINK WE'RE GOING TO BE FAR EXCEED THAT.

SO JUST WHAT NITRO IS DOING AND THERE WILL BE ANNOUNCEMENTS COMING OUT ABOUT THE RACES AND WHO IS PARTICIPATING IN THEM, I THINK WE'RE GOING TO SEE A BOUNCE IN THAT. WE WILL BE ABLE TO ANNOUNCE THAT HERE SOON. I WOULD SAY ANYWHERE COMFORTABLY, I KNOW IT'S A WIDE RANGE, 5,000 TO 10,000 PEOPLE.

>> GOING BACK TO YOU TAKING ON THE RISK. WHAT IS THE BREAK

EVEN POINT OF ATTENDANCE? >> OF THAT? WELL, COME TO A MEETING TOMORROW. BECAUSE SOME OF THIS -- IT'S A VERY COSTLY EVENT. IT'S A LOT OF MONEY PUTTING THIS ON. SOME OF IT -- NOT TO GET INTO THE WEEDS TOO MUCH. BECAUSE THESE ARE POWER CARS AND THEY CAN GET OFF THE ROAD AND A DRIVER CAN MISS A MARK AND FUMBLE INTO THE CROWD, YOU HAVE TO HAVE SAFETY MECHANISMS AS WE WOULD ALL EXPECT. SOME OF THOSE SAFETY MECHANISMS ARE WAY EXPENSIVE. AND SO WHAT WE'RE TRYING TO DO IS KIND OF CENTRALIZE WHERE THE FANS ARE GOING TO GO SO YOU JUST DON'T BLANKET IT OUT AND HAVE K-RAIL FENCING THAT IS $12,000 PER TEN FEET. AND SO YOU GET OVER 100 FEET, YOU'RE SPENDING A LOT OF MONEY. THE FIRM HAS SOME BUT THEY DON'T HAVE ENOUGH. IT DEPENDS ON HOW WE CAN TRULY -- I MEAN, I THINK IF WE -- OUR NUMBERS, KIMBERLY AND CONNOR AND I HAVE TALKED. YOU KNOW, IF WE CAN GET 5,000 TO 7,000 PEOPLE, THAT WOULD BE A HOME RUN. YOU LOOK AT WHAT THE RACES ARE DOING THUS FAR, THEY'RE IN THE 4,000 TO 5,000 PEOPLE RANGE. OUR GOAL ON THIS EVENT IS TO BREAK EVEN.

[00:45:02]

HARD TO TELL NOW. >> YOU'RE RIGHT. I KNOW. IT'S

DICEY. >> YES.

>> YES. THANKS. >> I HAD A QUESTION ABOUT THE NITRO RALLY COSTS, TOO. HAVE YOU HAD MANY TICKET SALES YET? THE LAST ONE, DID THEY START COMING IN CLOSEST TO THE DATE?

>> THEY DID. YES. THE ONE IN MINNEAPOLIS WAS AT 800 TWO WEEKS OUT. WHICH I'D BE LIKE I CAN'T BREATHE. BUT YOU KNOW, I THINK OUR MARKET -- AND EVERYBODY KNOWS WE'RE A LAST MINUTE TOWN.

PEOPLE MAKE DECISIONS IN THE LAST MINUTE. AND ALL THESE PARAMETERS COME INTO PLAY ON THAT. RIGHT NOW, IF YOU LOOK AT SPONSORS AND TICKET SALES AND ALL THAT, WE'RE PROBABLY AROUND 500 TWO MONTHS OUT. SO I THINK, YOU KNOW -- WE HAVEN'T ADVERTISED ONCE. I MEAN, THERE'S BEEN NO ADVERTISING.

CASE IN POINT, YOU KNOW, IN JACKSONVILLE, WE'RE HOSTING THE STREET LEAGULEAGUE SKATE BOARD CHAMPIONSHIPS. TICKETS WERE DOING OKAY AND THEN WE ADVERTISED AND WE ARE 80% OUT.

IN TWO WEEKS, IT TURNED THAT QUICK. I THINK YOU'RE GOING TO SEE THE SAME THING HERE. IT WILL JUMP UP. WE TALK TO PEOPLE ALL THE TIME. I HAD NO IDEA THAT IS COMING. I CAN'T WAIT TO GO. I THINK THE OTHER THING -- I'M NOT MAKING A JOKE OF THIS.

THE FACT THAT THE UNIVERSITY OF FLORIDA IS PROBABLY NOT GOING TO BE PLAYING IN THE S.E.C. CHAMPIONSHIP OR FSU, THAT GAME, CHOSE CHAMPIONSHIP GAMES ARE THAT DAY ON THAT SATURDAY, THAT'S GOING TO HELP US IN TICKET SALES, BECAUSE FLORIDA IS NOT GOING TO BE PLAYING ON TV. SO HEY, I WANT TO GO TO THE RACE. AS CRAZY AS THAT SOUNDS, THAT IMPACTS ANYTHING YOU DO AROUND TICKET SALES. I THINK WE ALL KNOW THAT. THEN, THE JAGUARS ARE OUT OF TOWN THAT SUNDAY. SO I THINK EVERYTHING IS ALIGNED FOR US TO DO REALLY, REALLY WELL. WE JUST GOT TO

HAVE GOOD WEATHER NOW. >> I HAVE A QUESTION. WHAT DO YOU EXPECT THE SPLIT TO BE, TOURISTS AND LOCALS?

>> IF I HAD TO GUESS, AND WHAT THEY'RE SEEING IN THE OTHER RACES SO FAR, I THINK IT'S ABOUT 60 TOURIST. 40 LOCALS. I THINK YOU'RE GOING TO WITH SOME ANNOUNCEMENTS THAT ARE GOING TO BE HAPPENING PROBABLY IN THE GOING SEE A LOT MORE TOURISTS THAT YOU WILL LOCALS. BUT I ALSO THINK YOU'RE GOING TO HAVE A LOT OF BOTH. BUT I WOULD BASED ON, YOU KNOW, THE 500 TICKET SALES THAT WE HAVE THUS FAR, THEY'RE ALL OUT OF MARKET AD MOST ALL FLY MARKET. SO I THINK -- WE ARE THE ONLY RACE THAT'S IN THE SOUTHEAST. SO THESE CAR ENTHUSIASTS AND THESE, YOU KNOW, EXTREME RACING FANS, WHEN YOU LOOK AT THE ZIP CODES AND THE STATES WHERE PEOPLE ARE COMING FROM, IT'S NORTH CAROLINA, TENNESSEE, AND, YOU KNOW, GEORGIA AND ALL THOSE. SO I THINK YOU'RE GOING TO SEE A LOT OF PEOPLE COMING IN FROM OUT

OF TOWN. >> I FORGOT ANOTHER QUESTION I HAD. OVER TO MOTOSURF AND I GUESS IT GOES TO NITRO, TOO.

YOU'RE IN KEYSTONE. I'M NOT FAMILIAR WITH THE HOTELS AND KEYSTONE AND OUR CAPABILITY. MOTOSURF, PEOPLE COMING FROM OTHER REGIONS. IS KEYSTONE GOING TO BE ABLE TO ACCOMMODATE THAT? WHERE DO YOU VIEW FOLKS STAYING?

>> WE'RE WORKING ON THAT AS WE SPEAK.

>> FROM DISCUSSION AND EXPERIENCE WITH EVENTS IN THE KEYSTONE AREA, A LOT OF THE INVENTORY FOR OUR AIRBNB IN THE COUNTY IS LOCATED IN THAT KEYSTONE MARKET.

>> THAT'S COOL. OKAY. >> AND THAT FITS THE MARKETS.

I MEANT FOR THE AUDIENCE FOR NITRO AS WELL. NOT THAT THEY AREN'T GOING TO STAY IN HOTELS; THEY WILL. BUT THERE'S THAT LAST MINUTE, YOU KNOW, BOOKING. OH, LET ME JUST GO TO MY PHONE.

THAT MARKET SEGMENT IS GOING TO BOOK IT IN AIRBNB VACATION RENTAL OR A HOTEL OF THE BRANDS THAT WE HAVE. THEY ARE NOT LOOKING AT A HYATT OR AN UPSCALE PROPERTY OR UPSCALE EXPERIENCE.

[00:50:05]

>> THAT'S FOR BOTH OF THESE EVENTS REALLY, RIGHT?

>> YES. >> BEING IN CLAY COUNTY HOTELS

IS OUR GOAL. >> 100%. THAT'S OUR CONCERN.

I WILL TELL YOU WE HAD AN INTERESTING CALL TODAY FROM A JAMAICAN GUY. ONE OF THE RACERS IN RALLY CROSS IS JAMAICAN.

THEY'RE BRINGING A CONTINGENT OF 500 PEOPLE TO THE RACE. THEY WANT TO CREATE A COMPOUND WHERE THEY WANT TO BRING IN JAMAICAN VENDORS AND CELEBRATE THIS RACER. I'M DRAWING A BLANK ON HIS NAME. THEY WANT A FOOD TRUCK WITH JAMAICAN FOOD.

THEY'RE COMING FOR AN ENTIRE WEEK. HE WANTED TO KNOW WHERE SHOULD WE STAY? HOW SHOULD WE DO THAT? THEY WANT TO BUILD UP.

THEY SAID WE HAVE USAIN BOLT AND HOW WE HAVE THIS RACE CAR DRIVER THEY'RE VERY PROUD OF, AND THEY SHOULD BE. WE GOT THE CALL TODAY. AND HE'S ORGANIZING THIS TRAVEL GROUP COMING TO THE

EVENT. >> GO AHEAD, GI.

>> WHAT ABOUT SAFETY? WHEN YOU WENT TO, WAS IT MICHIGAN?

>> MINNEAPOLIS. >> MINNEAPOLIS, DID YOU TALK TO THE ORGANIZERS THERE? AND HOW MANY YEARS HAVE THEY DONE IT THERE? WAS IT THEIR FIRST YEAR? ?

>> IT WAS THEIR FIRST YEAR. >> I WAS WONDERING WHAT WAS IN PLACE AS FAR AS SAFETY IS CONCERNED AND SECURED. AND ESPECIALLY, I THINK OF LIKE CARNIVALS, YOU KNOW. THE REPRESENTATION OF WHEN WE HAVE CARNIVALS IN TOWN, IS THAT USUALLY THERE'S SOMETHING ELSE -- OTHER THINGS GOING ON.

AND SO WE JUST WANT TO -- YOU KNOW, THAT KIND OF BRINGS THAT KIND OF THOUGHT PROCESS TO MIND. THAT 500 PEOPLE. AND THEN, SOME NEEDS LIKE A CARNIVAL, YOU KNOW. SO I WANT TO ASK THE QUESTION ABOUT SAFETY. LIKE, WHAT DO WE HAVE IN PLACE? WHAT DO THEY HAVE IN PLACE? WHAT IS THEIR EXPERIENCE? AND ALL THAT.

>> YEAH. THE SAFETY PLAN IS PRETTY ROBUST. I MEAN, IT'S NOT ONLY FROM A SAFETY OF THE DRIVERS BUT A SAFETY OF THE FANS. THE WAY YOU ENTER. THE WAY YOU EXIT. WE'LL HAVE POLICE OFFICERS ROAMING THE GROUNDS. THAT'S ONE THING IN THE EVENTS BUSINESS YOU DON'T MESS WITH, IS SKI SKIMPING ON SAFETY. WE WANT TO MAKE SURE THERE'S PLENTY OF PEOPLE THERE TO TAKE CARE OF THAT. OBVIOUSLY, THERE'S OUTLIERS IN EVERYTHING. THE SAFETY PLAN IS A MAJOR EXPENSE IN OUR BUDGET, IS SAFETY QUITE FRANKLY. SO YEAH, I THINK WE'LL

BE FINE THERE. >> I DO WANT TO MENTION THAT FOR THE LAST AT LEAST -- SINCE WE BOOKED NITRO RALLY CROSS WE'VE HAD A COORDINATED LOGISTICS MEETING WITH EMERGENCY OPERATIONS, BOTH SHERIFF'S OFFICES FROM CLAY COUNTY AND BRADFORD COUNTY, PUBLIC SAFETY, REPRESENTATIVES FROM CLAY COUNTY AND BRADFORD COUNTY AT THESE LOGISTICS MEETINGS TO REVIEW SITE PLANS, MAPS, LAYOUT OF THE KEYSTONE HEIGHTS AIRPORT AS A WHOLE. INGRESS AND EGRESS. PLAY-INS FOR EACH RACE FAN. THE RACING TEAMS. SO WE'RE -- IN FACT, WE HAVE A MEETING TOMORROW TO, YOU KNOW, GET ONE STEP CLOSER TO THE FINAL, FINAL PLAN.

SO KNOW THAT BOTH COUNTIES -- BECAUSE THIS IS A BRADFORD COUNTY EVENT TOO BECAUSE OF THE LOCATION. WITH IT BEING AT THE KEYSTONE HEIGHTS AIRPORT. VANS WILL PARK IN CLAY COUNTY. AND THE RACE WILL BE IN BRADFORD. SO IT'S DEFINITELY A JOINT EFFORT. AND EVERYONE IS ENGAGED ON THE SAFETY FRONT.

>> THAT'S A GOOD QUESTION. >> ALL RIGHT. ANYTHING ELSE FOR ALLEN AT THIS TIME? THANK YOU, ALLEN. APPRECIATE THE

[4.  Penney Farms Product Development Grant Update]

UPDATE AND HEAR FROM YOU AGAIN. >>> WE MOVE TO NUMBER FOUR, OUR FOAF PRODUCT DEVELOPMENT GRANT UPDATE. KIMBERLY WILL HANDLE

THAT FOR THE TOWN. >> WE'RE EXCITED ABOUT THE PENNEY FARMS MUSEUM. THEY'VE BEEN WORKING DILIGENTLY. YOU'LL SEE BEFORE YOU THE FINAL REIMBURSEMENT INFORMATION THAT

[00:55:03]

SO THEY'VE WORKED VERY HARD AT MAKING EVERYTHING READY FOR THAT GRAND OPENING. ALL THE DETAILS ARE IN PLACE. AND THEY'VE SENT SOME GREAT PICTURES. AND THEN, THE GREAT THING, THEY SHOWED SOME EXHIBIT VIEWING CONSOLES, EXHIBIT, YOU KNOW -- YEAH, IT'S

NOT COMING TO MIND. >> EXHIBIT CASES.

>> THANK YOU. CASES. THAT'S THE WORD I WAS LOOKING FOR. BUT THOSE -- THEY'RE EMPTY IN THE PICTURES THAT YOU SEE. SO YOU HAVE TO GO TO THE GRAND OPENING TO SEE THEM FILLED WITH THE JCPENNEY HISTORIC ARTIFACTS THE MUSEUM WANTS TO DISPLAY AND START TO TELL THE STORY OF PENNEY FARMS.

>> VERY GOOD. VERY EXCITING. >> IT IS.

[Approval of Minutes]

>> TO SEE IT COME TO CONCLUSION. ANY QUESTIONS FOR KIMBERLY ON THAT? ALL RIGHT. LET'S MOVE TO NUMBER FIVE, APPROVAL OF THE TDC MINUTES FROM THE MEETING ON AUGUST 25TH. DO WE HAVE CORRECTIONS? IF NOT, I'LL ACCEPT A MOTION FOR

APPROVAL. >> I'LL MAKE THE MOTION.

>> A MOTION FROM MR. OLSON. DO WE HAVE A SECOND?

>> I'LL SECOND. >> WE HAVE A SECOND FROM MISS BEALS. ANY DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE.

[6.  Bed Tax Collections Update]

(A CHORUS OF AYES) >> ANY OPPOSED? MOTION CARRIES 5-0. WE GO TO NUMBER SIX, BED TAX COLLECTIONS. UPDATE FROM

KIMBERLY ON THAT. >> Y'ALL, I LOVE SHARING GOOD NEWS. SO WITH TWO MONTHS LEFT TO SHOW YOU THE FULL PICTURE OF THE FISCAL YEAR AS FAR AS WHAT THE TAX COLLECTIONS ARE, WE ARE JUST LIKE $600,000 SHY OF BEING AT THE 2018-2019 NUMBERS.

THAT'S WONDERFUL, WONDERFUL NEWS. SO RIGHT NOW, WE ARE AT $1.16 MILLION FOR OUR BED TAX COLLECTIONS THUS FAR. SO -- YOU'LL SEE IN THE BUDGET, WE BUDGETED CONSERVATIVELY FOR THE 2021 FISCAL YEAR. SO THERE'S ABOUT $400,000 THAT WE DID NOT EXPECT IN HREVENUE. THAT'S A GREAT THING FOR US TO BE ABLE TO USE FOR FUTURE INCENTIVES OR PROJECTS FOR DEVELOPING TOURISM.

AND SOME SPECIAL MARKETING EFFORTS THAT WE HAVE THOUGHT ABOUT. WE ALSO WANTED TO PRESENT TO YOU A NEW REPORT.

EVERY WEEK, WE GET THE STAR REPORT, WHICH IS THE HOTEL ANALYTICS REPORT. AND SO WHAT WE'VE DONE IS WE'VE COMPILED THE ENTIRE MONTHS, SO THAT YOU CAN GET A PICTURE OF WHAT A MONTH LOOKS LIKE. THERE'S INDUSTRY LINGO IN HERE. SO WE'RE GOING TO KIND OF GIVE YOU A CRASH COURSE IN UNDERSTANDING THE STAR REPORT. THEY TRACK -- WHAT THEY DO, JUST SO THAT YOU UNDERSTAND THE PROCESS, THEY TRACK. THEY CALL EACH OF THE HOTELS AND GET INFORMATION ON THEIR OCCUPANCY. HOW MANY ROOMS DO THEY HAVE VALUABLE AND HOW MANY ROOMS HAVE THEY SOLD. AND THEY TRACK THAT.

SO HOTEL OCCUPANCY IS ONE OF OUR BIGGEST MEASUREMENTS, BECAUSE IT GIVES US AN IDEA OF HOW MANY VISITORS WE HAVE IN MARKET. AND SO YOU'LL SEE FROM -- I MEAN, IT'S GREAT. I LOVE BEING ABLE TO SHOW YOU THE BIG DIFFERENCE THAT WE'VE HAD YEAR OVER YEAR.

I JUST WISH WE CAN HAVE 2019 AS WELL. SO THAT YOU CAN SEE MORE TRUE NUMBERS. SO ONCE WE GET INTO THE '22 YEAR, WE'LL BE ABLE TO MEASURE SOME TRUER COMPARISONS BECAUSE OF JUST THE PANDEMIC AND WHAT THAT LOOKED LIKE. I WAS AT A FLORIDA RESTAURANT LODGING PRESENTATION. AND ONE OF THE PRESENTERS SAYS I

[01:00:01]

WEB PAR IS REVENUE PER AVAILABLE ROOM. SO IF A HOTEL DOES NOT -- SUSAN, YOU CAN CHIME IN HERE IF YOU WANT TO HELP ME EXPLAIN THIS. IF A HOTEL DOES NOT SELL EVERY ROOM, THIS IS THE REVENUE THAT THEY STILL MAKE IN PROFIT ON THOSE AVAILABLE ROOMS. SO YOU WANT THAT NUMBER TO BE EVER INCREASING, SO THAT THEY'RE STILL MAKING MONEY. WE NEED THOSE HOTELS TO MAKE MONEY. SO YOU'LL SEE THAT THAT'S WHAT HAPPENED. AND YOU COULD SEE WHAT HAPPENED IN THE PANDEMIC. HOW THAT CHANGED THE COURSE OF THEIR BUSINESS MODELS. AND THEN, DEMAND, THE MONTHLY AVERAGES IN DEMAND. WHAT THEY DO, -- I'M GOING BACK TO THE OLD DAYS WHEN WE CALLED THEM SMITH TRAVEL RESEARCH. THE STAR REPORT FOLKS, THEY TRACK SUPPLY AND DEMAND. SO OUR SUPPLY HAS REMAINED STATIC AT THE 1,300 ROOMS THAT WE HAVE. AND THEN, THE DEMAND IS THE FLUCTUATING NUMBER. THAT'S WHAT WE'RE

CONTINUING TO WATCH. >> ALL RIGHT. ANYBODY HAVE QUESTIONS ON THAT? ANY OBSERVATIONS? GOOD. ALL RIGHT.

[7.  Budget Review]

>> YES. SO YOU ALL WILL SEE THIS BUDGET PROBABLY IN YOUR NOVEMBER MEETING. BUT IT WILL BE PROBABLY A FINAL CLOSEOUT BUDGET SO THAT YOU CAN SEE A YEAREND. THE PERRY WINKEL COLOR, THE NEW COLOR ON YOUR SHEET, ARE THE NUMBERS WE'RE PROPOSING TO CARRY FORWARD INTO THE NEXT YEAR. YOU'LL SEE -- I JUST WANT TO HIGHLIGHT SOME OF THEM. WE HAVE RUN INTO SOME SUPPLY AND DEMAND CHALLENGES WITH SPECIALTY ITEMS. YOU CAN GET 200 OF A PRODUCT, BUT YOU CAN'T GET 2,000 IN AN ADEQUATE TIME FRAME. SO WE'RE RECONSIDERING WHAT WE'RE DOING WITH SPECIALTY ITEMS JUST BECAUSE IT'S BEEN SO COMPLICATED. WHICH WE WERE NOT EXPECTING, BUT THAT'S WHAT WE'VE ENCOUNTERED AT LEAST FOR THE ITEMS THAT WE WERE CONSIDERING FOR OUTDOOR ADVENTURE. SO KNOW THAT THAT'S GOING -- THAT THAT'S WHY THAT IS REQUESTING TO GO FORWARD. THEN, THE INFRASTRUCTURE IS A FAIRGROUNDS PROJECT FOR CONVERTING THE FAIRGROUNDS FROM FROM SEPTIC TO CCUA. AND SO THAT PROJECT HAS STARTED. AND IS ONGOING. AND WILL CONTINUE THROUGH THE NEXT FISCAL YEAR. SO THAT IS WHY THAT IS GOING FORWARD. AND THEN, ALSO IN THE PRODUCT DEVELOPMENT AREA, WE HAVE THE ORANGE PARK MALL. THE NITRO RALLY CROSS AND ONE WE'VE GOT TO CONTINUE TO ADD -- OR IT WASN'T HIGHLIGHTED. WE THOUGHT WE WERE GOING TO BE ABLE TO PAY IT, BUT THERE WAS A CHANGE WITH THAT.

IS THE FAIR ASSOCIATION'S FEASIBILITY STUDY. OUR CONTRACT

[01:05:02]

AND WE'RE NOT ABLE TO DO THAT THEN. SO THAT'S WHY THAT WILL

CARRY FORWARD AS WELL. >> OKAY. ANYBODY HAVE

QUESTIONS ON THAT? >> WAIT. DID YOU SAY THE FEASIBILITY STUDY WILL CARRY FORWARD?

>> IT WILL. THAT'S WHY I MENTIONED IT. WE WERE HOPING TO BE ABLE TO DO THAT AND HAVE A DRAFT, BUT THAT'S NOT THE CASE

RIGHT NOW. >> BOB, DO WE HAVE AN IDEA TO

TIME FRAME? >> WE'LL HAVE A DRAFT NEXT TUESDAY. I TALKED TO THE FIRM TODAY.

>> OKAY. >> SO, YEAH.

>> SO IT'S GETTING THERE, CLOSE.

>> I DID HAVE QUESTIONS, KIMBERLY. I KNOW WE HAVE OTHER FOLKS NEW, TOO. I GET THE PERRY WINKEL. I UNDERSTAND THOSE CARRY FORWARDS. BUT WHERE WE HAVE A BALANCE STILL REMAINING IN THE LAST COLUMN, WHAT HAPPENS TO THOSE

MONEYS? >> THAT GOES INTO RESERVES.

>> OKAY. I KNOW WE'VE GOT NEW FOLKS.

>> AND KEEP IN MIND, SO LIKE ON THE ADMINISTRATIVE EXPENSE, WHEN WE CLOSE OUT THE BUDGET YEAR, SOME OF THAT -- I MEAN, WE HAD ADVISED THAT -- SO THE OTHER THING, THIS IS NOT A REAL-TIME REPORT. IN ORDER FOR US TO GET THIS TO YOU AND HAVE IT GO THROUGH THE WHOLE AGENDA SETTING PROCESS THAT WE HAVE TO GO THROUGH, IT'S -- I MEAN, WE DID THIS ON THE 2ND OF OCTOBER, SO IT'S THREE WEEKS OLD. SO THERE'S ALREADY BEEN SOME CHANGES MADE THAT YOU WILL SEE IN NOVEMBER WHEN WE CLOSE IT OUT. AND THAT'S SOME OF THE CHANGES. LIKE THE ADMINISTRATIVE COSTS. THERE'S $31,000 SITTING THERE. THAT WILL NOT BE THERE, BECAUSE WE'RE GOING TO -- THAT'S FOR OUR RENT, OUR IT SERVICES, ALL OF THOSE THINGS THAT IS TAKEN AT THE END OF THE YEAR. I HOPE THAT MAKES SENSE. AND THEN, BEFORE YOU YOU ALSO HAVE THE FISCAL YEAR 21-22 BUDGET. THAT'S BEEN APPROVED.

AND WE HAVE -- THERE'S NO SURPRISES THERE. YOU ALL SAW THIS LAST MEETING. IF YOU HAVE QUESTIONS, PLEASE LET ME KNOW.

>> ANY QUESTIONS ON ANY OF THE BUDGET INFORMATION? ALL RIGHT.

[8.  Event Marketing Grant Update]

THAT TO CONNOR? >> I'M GOING TO TAKE CARE OF THIS ONE TODAY. EVERYTHING HAS BEEN PROCESSED MINUS TTHE OUR COUNTRY DAY CELEBRATION AND THE BASKA CAPABILITIES 5K WHICH HAPPENS AT A WEIRD TIME WHEN WE'RE FLIPPING THE FISCAL YEAR.

I'M WAITING TO HEAR BACK FROM THEM AND HOW WELL THEIR EVENT DID. OUR COUCOUNTRY DAY CELEBRATION I HAVE EVERYTHING.

IM WAITING FOR IT TO GO THROUGH THE PROCESS.

>> JUST A NOTE IF I CAN JUMP IN, CONNOR. YOU HAVE A MEMO.

WHAT HAPPENED WAS THE PROCESS STARTED WITH THEIR REIMBURSEMENT INFORMATION COMING IN RIGHT AT THE DEADLINE BUT IT WASN'T CORRECTION AND IT WASN'T COMPLETE. AND BY THE TIME WE GOT THE INFORMATION THAT WAS NEEDED TO PROCESS THE REIMBURSEMENT, IT WAS PASSED THE 60-DAY DEADLINE. SO WE'VE REQUESTED PER THE COUNTY MANAGE MANAGER'S REQUEST, A MEMO FROM THEM EXPLAINING WHAT HAPPENED AND WHAT THE PROBLEM WAS. NOW, KEEP IN MIND, THAT WE -- CONNOR WORKS VERY, VERY HARD WITH KEEPING NOT ONLY THE EVENT PLANNERS INFORMED ABOUT TIMING AND WHEN INFORMATION IS NEEDED, BUT WE DO DO A WORKSHOP THAT WALKS EACH OF THESE EVENT PLANNERS THROUGH WHAT THEY NEED TO DO AND HOW THEY NEED TO SUPPLY THEIR REIMBURSEMENT INFORMATION. WE PROVIDE CHECKLISTS AND THE GUIDELINES.

WE'RE TRYING TO DO AS MUCH HAND HOLDING AS POSSIBLE. SO UNFORTUNATELY, THIS JUST FELL AFTER THE DEADLINE FOR THE

[01:10:03]

>> SO AT THIS TIME, DO WE HAVE ALL THE INFORMATION WE NEED NOW?

OR ARE THEY UPDATING SOME? >> WE HAVE EVERYTHING THAT

THEY'RE WILLING TO SUBMIT. >> OKAY. I HAVE MIXED FEELINGS ON THIS, BECAUSE I KNOW MOST OF THESE ORGANIZATIONS ARE VOLUNTEER ORGANIZATIONS, AND WE UNDERSTAND THAT IT TAKES THEM SOME DOING TO BE INVOLVED IN THESE THINGS AND TO OPERATE THE DIFFERENT EVENTS. I THINK IN THE FUTURE -- I'M NOT RECALLING OFF THE TOP OF MY HEAD WHETHER OR NOT WE'VE HAD THIS SITUATION BEFORE WHERE PEOPLE WERE THIS LATE, THEY EXCEEDED THE DEADLINE. WE COULD HAVE. I'M NOT SURE.

>> NOT SO MUCH IN THE PAST. BUT THIS YEAR -- AND I DON'T KNOW IF IT'S A COVID THING WHERE PEOPLE ARE LIKE THIS IS WHAT IT'S LIKE TO PLAN AN EVENT AGAIN? AND GET BACK IN THE GROOVE. BECAUSE EVERYTHING TOOK A YEAR OFF. BUT WE'VE HAD A COUPLE OF THIS YEAR THAT WERE LATE.

>> YEAH. AND SO THEY KNOW GOING IN WE HAVE A PRETTY PARTICULAR PACKAGE AS TO WHAT THEY HAVE TO DO AND WHAT THE REPORTING CRITERIA IS AND THAT KIND OF THING. WE TALKED ABOUT THIS A LITTLE BIT EARLIER TODAY IN REGARDS TO MAYBE THAT'S AT THE FRONT OF THE PROCESS. MAYBE AS WE GET CLOSER TO THE BACK END, WE HAVE REMINDERS OR OTHER THINGS, EVEN THOUGH WE DID REMIND THEM SEVERAL TIMES THROUGH EMAIL. MAYBE THERE'S A SPECIFIC TIME FRAME WE CAN SAY HERE'S YOUR CHECKLIST. HERE ARE THINGS YOU'VE TURNED IN THAT ARE ACCEPTABLE AND NOT. IF YOU DON'T GET THEM IN BY THAT CERTAIN DATE, YOU'RE IN JEOPARDY OF NOT GETTING REIMBURSED FOR YOUR FULL GRANT. AND THEN, MOVE FORWARD FROM THERE. YOU KNOW, LIKE I SAID, THESE ARE NONPROFITS. THEY ARE RUN BY VOLUNTEERS. AND SO THEY HAVE SOME SYMPATHY IN THAT REGARD. BUT AT THE SAME TIME, YOU KNOW, WE CAN'T MOVE FORWARD WITH PEOPLE THAT ARE NOT ABIDING BY THE GRANT REQUIREMENTS. I MEAN, CERTAINLY, IF THEY HAD DONE THAT WITH THE STATE OR FEDERAL GOVERNMENT, THEY WOULD BE OUT OF LUCK. BUT I THINK BECAUSE WE'RE SMALL ENOUGH THAT WE CAN CONTINUE THIS. BUT IN THE FUTURE, I THINK WE NEED TO TIGHTEN THAT ASPECT UP. WE WERE TIGHT AT THE BEGINNING HOW WE AWARD THESE GRANTS. AND, YOU KNOW, THE PAPERWORK THAT HAS TO BE FILLED OUT TO ACTUALLY APPLY FOR THE GRANTS. BUT AT THE BACK END, I THINK IF WE ADD THAT TO THE PROCESS AND BOTH KIMBERLY AND CONNOR IN AGREEMENT THAT WE CAN DO THAT AND IT WOULDN'T TAKE TOO MUCH MORE TO TIGHTEN THAT ASPECT UP. AND THEN, AT THAT POINT IF WE REMIND THEM 30, 45 DAYS OUT, WHATEVER IT IS, THIS IS THE DROP-DEAD DEADLINE, WE NEED IT AND THEY DON'T DO IT, THEY'LL SUFFER THE CONSEQUENCES. ANYBODY HAVE THOUGHTS ON THAT?

>> CAN YOU REMIND US, DO WE HAVE ANYTHING IN OUR -- WHEN WE SCORE THE REQUEST FOR THE FOLLOWING YEAR, IS THERE A SECTION THERE WHERE THEY ARE LATE IN SUBMITTING?

>> YES. >> SO I MEAN, I AGREE AND I

KIND OF DISAGREE. YOU KNOW -- >> I SAID I HAVE MIXED FEELINGS.

I WAS AGREEING AND DISAGREEING WITH MYSELF.

(LAUGHTER) >> I'M AGREEING AND DISAGREEING

WITH YOU, TOO. THE >> SO WE'RE EVEN.

>> I AGREE THEY'RE NONPROFIT. BUT AT THE SAME TIME, WE'RE ADULTS AND WE'RE ALL -- I MEAN, THEY'RE NOT FULLY RUN BY VOLUNTEERS. I MEAN, THEY HAVE EMPLOYEES, TOO. THE SO I FEEL DEAD LINES ARE DEAD LINES, WE TEACH THAT TO EVERYONE, RIGHT.

AND SO BUT YOU'RE RIGHT. SO MAYBE THIS YEAR WE SAY OKAY.

THIS IS THE LAST YEAR THAT, YOU KNOW -- I DON'T KNOW IF THAT WILL SET A PRECEDENCE THAT, WELL, YOU DID IT LAST YEAR.

THEN, YOU KNOW, WE CAN CONTINUE DOING IT. AND SO I WOULD HATE TO DO THAT AND SET THAT PRECEDENCE YOU'VE BEEN ALLOWING US TO DO IT SEVERAL YEARS. WHAT'S THE DIFFERENCE NOW?

>> I DON'T THINK IT'S GOING TO SET A PRECEDENCE. FILLING OUT THE APPLICATION, THEY ACKNOWLEDGE THEY UNDERSTAND WHAT THE CRITERIA IS TO ACCEPT THE GRANT. SO I THINK WE -- IT'S WHETHER WE CHOOSE TO ENFORCE IT IS THE ONLY PRECEDENT. THAT'S THE PRECEDENT. IN THIS CASE, LKE I SAID, IF THE PAPERWORK IS IN AT THIS POINT IN TIME, YOU KNOW, QUITE HONESTLY, IT'S UP TO THE BOARD TO MAKE THAT DECISION. IF THEY DECIDE THEY DON'T WANT TO REIMBURSE, THAT'S FINE AS WELL. I THINK IN THIS CASE, OUR

[01:15:01]

AS I SAID, I'M SORT OF MIXED IN TERMS OF MY FEELINGS. BUT I THINK WE GIVE THEM THE BENEFIT OF THE DOUBT THIS TIME AND MAKE SURE THEY UNDERSTAND IT'S BY THE GOODNESS OF THE BOARD IF WE DECIDE TO DO THAT THAT THEY'RE GETTING REIMBURSED AND MAKE SURE THEY COME BACK FOR ANOTHER GRANT, IT WON'T BE SO SUCCESSFUL

DETERMINING GETTING PAID FOR IT. >> BUT ARE WE ABLE TO KIND OF SAY, YOU KNOW, WE'RE NOT GIVING YOU THE FULL AMOUNT? OR IT HAS

TO BE FULL AMOUNT OR NOTHING? >> UNDER YOUR GUIDELINES, YOU JUST HAVE TO WAIVE THE LATE SUBMISSION AND PAY THEM THE FULL

GRANT AMOUNT. >> SO IT'S NOT LIKE WE'RE

PENALIZING YOU? >> THERE'S NO PROVISION THAT

DOES THAT. >> KIMBERLY, THIS IS NOT THE FIRST GO-AROUND. THIS IS AN ORGANIZATION THAT'S DONE THIS YEARS AND YEARS. IS THIS THE FIRST TIME THEY'VE FALTERED TO

YOUR RECOLLECTION? >> FROM A TIMING PERSPECTIVE,

YES. >> I KNOW WE HAVE PEOPLE THAT DON'T EXPEND AS MUCH MONEY THAT THEY SAID THEY WERE AND LEAVE SOME STUFF FIND. AND THAT'S FINE. WE REIMBURSE ON A MATCH.

IF THEY DON'T SUBMIT THE ELEMENTS THEY NEED, WE DON'T REIMBURSE. THAT'S FINE. WE HAVE TO HAVE THE RATIONAL FOR DOING THAT AND PROVE THAT YOU'VE EXPENDED THE MONEY UNDER THE GRANT. I'M UP FOR A SUGGESTIONS.

>> I JUST WOULD LIKE TO MAKE A POINT THAT THE MAXIMUM AWARD THAT WAS GIVEN TO THEM WAS $2,870. AND THEY'VE ONLY SUBMITTED $1,630 FOR REIMBURSEMENT SO IF THAT GOES

INTO YOUR DECISION. >> SO THERE'S A CASE WHERE THEY DIDN'T SPEND THE FULL A THE $2,800. SO THEY'RE NOT GOING TO SUBMIT ANY ADDITIONAL INFORMATION BECAUSE THEY DIDN'T

SPEND IT. >> AND SOME OF THE -- WE GET GRANTS WHERE THE REIMBURSEMENTS COME IN AND THEY DON'T MEET THE GRANT GUIDELINES. WHETHER IT'S REQUIRED WORDING, INSIDE MARKETING INSTEAD OF OUTSIDE OF THE MARKETS, THOSE THINGS. SO WE'RE CONTINUOUSLY. CONNOR DOES A GREAT JOB WALKING PEOPLE THROUGH WHAT IS NEEDED FOR THE REIMBURSEMENT. I DON'T HAVE OFF THE TOP OF MY HEAD WHAT THEIR FULL SUBMISSION WAS. I KNOW

SOME OF THEM DID NOT QUALIFY. >> I GUESS I'LL JOIN IN ON THE AGREE AND DISAGREE BAND WAGON. I THINK IN THIS PARTICULAR CASE, OBVIOUSLY, I READ THEIR MEMO. SOUNDS LIKE IT WAS A LITTLE BEYOND THEIR CONTROL. SO I DON'T SEE PENALIZING THEM FOR THAT FOR PRESENCE PERSPECTIVE. I MEAN, WE COULD DEVELOP SOMETHING IF WE FEEL THAT'S NEEDED. I'M A BIG -- I DON'T REACT TO ONE DATA POINT. THE I RESPOND TO DATA TRENDS. WE'VE NEVER HAD A TREND, SO I'M NOT LEANING TOWARDS THE FACT THAT WE NEED TO REVISIT WHERE WE ARE IN A GRANT PROCESS AND PUT A PENALTY FOR THIS. UNLESS WE START SEEING SOME TRENDS. AND THEY WILL GET A MARK AGAINST THEM, BECAUSE YOU POINTED IT OUT, GI, THERE IS A SPOT IN THEIR EVALUATION. NEXT YEAR, THEY'RE NOT GOING TO GET PROBABLY MORE THAN FIVE POINTS.

I CAN'T REMEMBER WHAT THE POINT ALLOCATION WAS. IT'S LOW. IF YOUR SUBMISSION... THERE'S GOING TO BE A KNOCK FOR NOT DOING PROPERLY NEXT YEAR. I LEAN TOWARDS LET'S APPROVE THIS.

>> AS I'VE SAID, I THINK IF WE TAKE THAT ONE SMALL STEP OF OFFICIALLY NOTIFYING THEM A CERTAIN NUMBER OF DAYS, SAYING, LOOK YOU'RE COMING OUT LATE. AND THEN THEY HAVE NO EXCUSE AND WE HAVE EVERY LEG TO STAND ON TO SAY EVEN THOUGH WE DO THAT NOW.

BUT, YOU KNOW, AGAIN, I WON'T REITERATE MY FEELINGS. I THINK THAT MIGHT BE AN EASY WAY GA. AND WE CAN DO THAT EASILY.

>> I THINK YOU NEED A MOTION. >> YEAH. GO AHEAD.

>> I'LL MAKE THE MOTION TO APPROVE THIS GRANT.

>> APPROVE THE WAIVER? >> WAIVER.

(LAUGHTER) >> I SECOND THAT.

>> BOB HAS THE MOTION. SUSAN, THE SECOND. ANY DISCUSSION?

>> SO I'M STILL KIND OF -- IF YOU CAN GIVE ME A FEW SECONDS.

BECAUSE, YOU KNOW, AS I'VE SAID, I JUST AM A STICKELER FOR RULES.

[01:20:05]

SO WHEN WE'RE IN CLASS, IF YOU DON'T SUBMIT YOUR PAPER YOU DON'T GET THE GRADE. SO JUST GIVE ME A FEW SECONDS.

>> YOU DON'T GET THE GRADE UNLESS YOUR DOG ATE THE

HOMEWORK. >> I HAVE MIXED FEELINGS ABOUT IT, BECAUSE I JUST REALLY FEEL LIKE YOU KNOW, UNFORTUNATELY, OKAY. THERE'S A FIRST TIME FOR EVERYTHING. BUT THEN, AT THE SAME TIME, IT'S NOT THEIR FIRST TIME HERE. SO IT'S LIKE, YOU GUYS HAVE KNOWN FOR OVER A YEAR OR WHATEVER THE TIME FRAME IS.

MY VOTE IS NOT GOING TO MAKE A DIFFERENCE IF EVERYONE IS GOING TO SAY YES ANYWAY. BUT IT'S A MATTER OF PRINCIPLE, TOO. JUST

GIVE ME FIVE SECONDS. >> OKAY. WE CAN DO WHAT THEY DO IN CONGRESS. CALL FOR THE VOTE AND HAVE EVERYONE FILTER IN FROM OUTSIDE THE COAT ROOMS. (LAUGHTER)

>> ARE YOU READY? >> ALL RIGHT. YES.

>> SO WE HAVE A MOTION TO WAIVE THE DEADLINE SO THAT WE CAN REIMBURSE OUR COUNTRY DAY FOR THEIR GRANT. WE HAVE A SECOND.

ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE. ANY

OPPOSED? >> YES.

>> THE MOTION CARRIES 4-1. WE'LL LET THEM KNOW IN A WRITTEN LETTER THAT WE'RE GOING TO BE DOING THAT AND WHAT THEY WERE ABLE TO GET FROM THE BOARD HERE. BY THE WAY, DO WE HAVE ANYTHING ELSE, CONNOR? WE GOT CAUGHT UP WITH THAT. DID YOU WANT TO POINT OUT ANYTHING ON THE MARKETING GRANTS FOR THE YEAR?

>> I DID WANT TO MAKE A NOTE OF THE FYI 21-22 MARKETING GRANTS.

THERE WAS SOME COMMUNICATION ERRORS WITH THE BLACK CREEK PADDLING FESTIVAL. THEY APPLIED FOR A MARKETING GRANT AND MEANT TO APPLY FOR A SPORTS GRANT. I ASK YOU TO MAKE A DECISION IF

THAT'S OKAY TO FLIP. >> WHICH ONE IS IT AGAIN?

>> THE BLACKBLACK CREEK PADDLI FESTIVAL.

>> PADDLE FLORIDA. >> IT'S ON YOUR FYI 21-22.

>> THE SECOND SHEET. >> THE SECOND SHEET. I'M

SORRY. >> YEAH, AND I THOUGHT THAT'S

WHAT WE HAD -- >> WE HAD DONE IT LAST YEAR OR

IN THE 20-21 FISCAL YEAR. >> IT WAS PRIOR TO. I THOUGHT WE AWARDED IT TO THEM IN THAT FASHION, THOUGH.

>> YES. YES. >> WE JUST WANT CLARIFICATION SO THAT WE CAN MAKE SURE ON THE RECORD THAT IT'S CORRECT AS A SPORTS GRANT. BECAUSE THEY ACTUALLY -- BECAUSE THE SPORTS GRANT WAS NOT DONE, AND THEIR EVENT IS IN JANUARY, THEY WANTED TO GO AHEAD AND APPLY TO MAKE SURE THAT THEY KNEW WHAT WAS GOING ON WITH THEIR EVENT. SO THEY JUST USED THE EVENT MARKETING APPLICATION INSTEAD OF THE SPORTS BECAUSE IT WASN'T

READY. >> ALSO, THAT WAS A SELF-CONTAINED GROUP TRAVEL THING, RIGHT?

>> YES. >> BUT LAST YEAR THEY WERE AWARE THAT THEY WERE MAYBE INTENDING TO APPLY FOR THE

SPORTS GRANT. >> THEY KNEW WE WERE IN THE PROCESS OF BUILDING THE SPORTS GRANT. IT WASN'T READY.

>> DID WE PROCESS IT IN THE WRONG FASHION? IS THAT WHAT HAPPENED? I REMEMBER TALKING ABOUT IT AND DISCUSSING IT. I THOUGHT -- IT WASN'T A MATCHING GRANT FOR MARKETING.

>> YES. >> WE JUST WANT TO CLARIFY IT FOR THE RECORD THAT IT'S A SPORTS GRANT.

>> IS IT THE SAME AMOUNT? >> IT IS.

>> IT IS. >> YEAH, JUST CLASSIFYING IT DIFFERENTLY AS OPPOSED TO A MARKETING GRANT. I REMEMBER IT VIVIDLY BECAUSE IT TALKED ABOUT IT AT LENGTH IN REGARDS TO WHETHER THAT WOULD QUALIFY AND HOW WE WERE GOING TO GIVE THEM

THE MONEY. >> RIGHT. IT IS BECAUSE IT IS A SPORTS-RELATED FESTIVAL WITH THE KAYAKING AND THE WATERWAYS

[01:25:01]

>> CAN YOU REMIND US AGAIN. WITH THE SIGNATURE, THE EVENT AND THE SPORT. I KNOW WITH THE EVENT, DON'T THEY AFTER A CERTAIN NUMBER OF YEARS, THEY SWITCH TO A SIGNATURE? LIKE, CAN YOU REMIND US OF THE PROCESS? WHERE I'M GOING WITH THAT QUESTION IS THAT DO THEY NOW THAT THEY MOVED TO SPORTS, YOU KNOW, WILL THEY START AT YEAR ONE OR WILL THEY START A CR

2? >> THERE'S NO -- I WANT TO SAY GRADUATION IN THE SPORTS CATEGORY OF GRANTS. IT'S JUST A SPORTS GRANT. THIS SPECIAL EVENT MARKETING GRANTS AND THE SIGNATURE EVENT MARKETING GRANTS ARE KIND OF THE WAY THAT WE GROW EVENTS. THEY START OUT AS SPECIAL EVENTS. THEN, WITH THE MAX -- USUALLY THE ATTENDANCE OF THOSE EVENTS ARE BELOW 20,000.

BECAUSE THAT'S THE POP -- OR THE ATTENDANCE RATE TRACKING THAT WE USE FOR THE SIGNATURE EVENTS. ABOUT 20,000 IS WHAT IS THE GUIDELINES LAY OUT. BUT THEN, IN THE SIGNATURE EVENTS, ONCE YOU'VE BEEN A SIGNATURE EVENT FOR FOUR YEARS, YOU THEN DO THE ADVERTISING MATCH. WHICH CONTINUES TO GROW THAT EVENT.

SO THE EVENT MARKETING ALMOST HAS A PROGRESSIVE GROWTH MODEL BUILT IN WITH THE WAY THAT WE'VE BUILT THE GUIDELINES. SPORTS WE HAVEN'T GOTTEN THERE YET. AND I THINK WE'LL TALK A LITTLE BIT LATER TODAY ABOUT THOSE GUIDELINES AND THE SUBCOMMITTEE AND WHAT YOU KIND OF TALKED ABOUT. I DON'T WANT TO JUMP AHEAD IN THE AGENDA. BUT I THINK WE'LL HAVE FURTHER DISCUSSION ABOUT WHAT THAT MAY LOOK LIKE.

>> YEAH, I MEAN, IF THEY'VE ONLY DONE IT FOR ONE YEAR, IT'S NOT THAT BIG OF A DIFFERENCE LIKE, YOU KNOW, IF WE WERE TO GRADUATE THEM INTO LIKE A SIGNATURE SPORTS EVENT TYPE THING AND THEY'VE BEEN DOING IT FOR FOUR YEARS AND NOW THEY START BACK TO ZERO THAT'S A BIG IMPACT. THAT'S WHERE I WAS GOING WITH MY QUESTION. WHETHER WE HAD THAT IN LINE. I COULDN'T REMEMBER. OKAY. BUT ONE YEAR, IT'S NOT GOING TO MAKE A

DIFFERENCE. >> RIGHT. WELL, I THINK IT'S MORE OR LESS BECAUSE OF OUR PROCESSING HERE, NOT THEIRS.

>> YES. >> THEY KNEW WHAT THEY WERE APPLYING FOR LAST YEAR. WE DISCUSSED IT. THE I HAVE NO PROBLEM MAKING THAT NOTE. ANYBODY ELSE? DO YOU NEED A VOTE OR DO YOU WANT JUST DIRECTION?

>> DIRECTION IS FINE. >> DIRECTION IS FINE.

>> THIS WOULD BE THEIR SECOND. THIS IS THEIR SECOND EVENT.

>> COMING UP. OKAY. >> AND THIS IS JUST A CLERICAL ERROR. I JUST WANT TO REITERATE THAT. SO THE PREVIOUS YEAR WAS

THEIR FIRST. >> IT WAS A SPORTING EVENT?

>> YEAH. IF YOU LOOK, IT SHOULD BE BACK ON THIS.

>> IT WOULD BE ON THE SPORTS ONE, WHICH IS THE NEXT ONE.

>> IT WOULDN'T BE ON THE MARKETING GRANTS.

>> CORRECT. >> THAT WILL SHOW YOU THERE THAT WAS THE INTENT. SO IN THIS CASE, WE'VE GOT IT. OKAY.

>> THERE'S NO MOTION. >> WE'RE GOOD WITH DIRECTION.

>> IF THERE'S CONSENSUS, WE'LL MOVE THAT ALONG AND GO TO THE

[9.  Sporting Event Grant Update]

>> YES. SO THIS IS THE FYI 20-21 SPORTS GRANTS. AND EVERYTHING HAS BEEN PROCESSED. MINUS NITRO RALLY CROSS WHICH WE'VE ASKED TO MOVE FORWARD SINCE IT IS -- WELL, THIS YEAR.

>> EVENTS WERE POSTPONED. THOSE MONEYS WILL ROLL BACK INTO -- DO WE ROLL THOSE BACK INTO THE SPORTS GRANT LINE OR

JUST -- >> WE CAN DO IT AT YOUR

DISCRETION. >> WE PROBABLY SHOULD DO SOMETHING SIMILAR TO WHAT WE DO WITH EVENT GRANTS. ROLL IT BACK INTO THE EVENT GRANT. THIS CASE, SPORTS GRANT. UNTIL WE GET TO A CERTAIN LEVEL OF DOLLARS. AND THEN, WE MOVE THAT INTO RESERVE AND KEEP EXTRA IN CASE WE GET OUT OF CYCLE GRANTS WE CAN USE TO FUND THOSE. EVERYBODY GOOD WITH THAT? SO WE'LL TREAT IT JUST LIKE WE DO WITH THE EVENT GRANTS.

>> DO YOU WANT US TO CARRY FORWARD ANY BALANCE IN THOSE

LINE ITEMS. PERFECT. >> YEAH. I THINK WE SHOULD

TREAT THEM THE SAME. >> THEN, THE NEXT THING IS THE

[01:30:04]

FESTIVAL. THE >> RIGHT. YOU MADE THE MOVE.

PERFECT. ALL RIGHT. SO -- >> JUST FOR THE RECORD, WE WANTED TO BE CLEAR BECAUSE OF THE DECREASE IN EXPECTED ATTENDANCE FOR NITRO RALLY CROSS WE ASKED AIRSTREAM VENTURES TO PROVIDE A MEMO JUST EXPLAINING WHY THAT DISCREPANCY OCCURRED.

AND THEY PROVIDED THAT INFORMATION. IT WASN'T REALLY A DISCREPANCY. BECAUSE IT'S A FIRST YEAR EVENT --

>> UPDATED INFORMATION. >> YEAH. SO WE WANTED TO MAKE SURE YOU ALL WERE AWARE OF THAT RATIONAL PROVISION.

[10.  TDC Marketing Grant Subcommittee Report]

>> OKAY. LET'S GO TO NUMBER TEN, THE SUBCOMMITTEE FOR MARKETING GRANTS, SPORTS GRANTS. CONNOR OR BOB?

>> YEAH, WE GOT TOGETHER BECAUSE WE WERE LOOKING AT SIGNATURE EVENTS AND SPORTS EVENTS GRANTS. AND YOU KNOW, WHAT I WOULD CLASSIFY IT IS GROWING PAINS. WE PUT PROGRAMS IN PLACE. AND I'VE NEVER SEEN 100% SYSTEM EVER. AFTER 31 YEARS OF MILITARY TIME. AND WE HAD ALL KINDS OF SYSTEMS. WE HAVE LEARNED LESSONS. AND THAT'S WHAT WE GOT TOGETHER FOR AND LOOKED AT LEARNED LESSONS. SOME CONCERNS. ONE SPECIFICALLY WAS WE LEARNED THAT WE HAVE A SIGNATURE EVENT GETTING READY TO MATURE TO A CERTAIN POINT. AND TO THE POINT WHERE NOW THEY NEED TO MATCH, WHICH THEY'RE NOT LIKING THAT IDEA SO THEY'RE THINKING ABOUT LEAPING OVER TO SPORTS GRANTS. SO WE WENT THROUGH DISCUSSION ON WHETHER IT'S GOOD, BAD, WHAT WE SHOULD DO. WE DON'T HAVE RECOMMENDATIONS TODAY, BECAUSE WE DID GET SOME LEGAL ADVICE. SO WE'RE GOING TO HAVE TO RECONVENE AND GO THROUGH SOME OF THE LEGAL ADVICE AND COME UP WITH A FINAL RECOMMENDATION. OUR GOAL IS HAVE IT TO THE

COMMITTEE IN NOVEMBER. >> OKAY. ALL RIGHT. YEAH.

AND YOU KNOW, WE FINE TUNED THE GRANT AWARDS FORMULA AND THE CRITERIA IT SEEMS LIKE YEARLY AS WE TRY TO HONE IN ON WHAT IS A GOING TO BE THE MOST SUCCESSFUL AND CLOSE LOOPHOLES AND FLAWS IN THE FORMULA AND THOSE KINDS OF THINGS. THE SPORTS GRANT SOUNDS LIKE WE'RE STILL A LITTLE FURTHER AWAY THAN WHAT WE NEED TO BE IN TERMS OF FINALIZING ANY OF THAT. SO THAT'S GREAT. WE APPRECIATE THE EXTRA WORK THAT YOU GUYS ARE DOING ON THE SUBCOMMITTEE. GI, I KNOW YOU'RE HELPING WITH THAT AS WELL AND BOB AND CONNOR AND KIMBERLY, I KNOW THAT'S A LOT. BUT IT WILL BE WORTHWHILE ONCE WE GET IT DONE SO THAT WE HAVE A PROCEDURE AND PROCESS AND WE'VE GOT SOME NUMBERS AND STUFF TO WORK WITH.

OKAY. ANY OTHER COMMENTS ON QUESTIONS ON THAT? ALL RIGHT.

[11.  Grant Requests]

EVENT. >> I JUST WANT TODAY MAKE A NOTE, IT WAS AWARDED LAST YEAR FOR $5,000.

>> OH, IT WAS $5,000. OKAY. I THOUGHT IT WAS $3,500. BUT IT'S

$5,000. GREAT. >> SO THIS -- IF I CAN MAKE A NOTE, THIS IS THE FIRST GRANT THAT'S GOING THROUGH THE NEW GUIDELINES. AND SO THIS IS A GREAT OPPORTUNITY TO SEE WHAT WORKS AND DOESN'T WORK. WE WENT THROUGH THE GUIDELINES. WE'RE STILL WORKING ON OUR EXCEL SPREAD SHEET BUT WE MANUALLY WENT THROUGH AND SCORED THE GRANT. THEY SCORED 150 POINTS, WHICH PUTS THEM AT GETTING 40% OF THE REQUESTED GRANT AWARD,

[01:35:01]

>> LET ME ASK THE QUESTION IN HAD REGARDS TO THE ESTIMATED ROOM NIGHTS OF 112 FOR THIS YEAR'S EVENT, WAS THAT COMPARED TO LAST YEAR'S? OR IS THAT LAST YEAR'S? DO WE KNOW? THAT WAS SPECIFICALLY LAST YEAR'S COUNT. SO THAT'S HOW WE GOT IT. SO GIVEN THE FACT THAT WE'RE PROBABLY GOING TO HAVE MORE PEOPLE THIS YEAR, BECAUSE THERE'S SOME TIE-INS AND IT'S GOING TO BE PROMOTED A LITTLE BIT MORE, I THINK WE SHOULD BE AT LEAST AT THE $5,000 MARK. AND THEN, WE CAN TALK ABOUT SOME OTHER THINGS IF PEOPLE WANT TO. THE BUT I THINK ROOM NIGHTS ALONE WOULD HAVE TO GO UP BASED ON THAT WAS LAST YEAR WAS SORT OF VERY SHORT RUN-UP TO THE ACTUAL EVENT.

>> THAT AND I MEAN IT WAS IN THE MIDDLE OF A PANDEMIC. I WANT TO SAY THIS IS HALF A DAY LONGER, ISN'T IT? I THINK THAT THE LAST YEAR'S EVENT WAS ONLY SATURDAY AND SUNDAY. AND

THEY'RE ADDING FRIDAY NIGHT. >> THAT IS 100% CORRECT. I THINK ALSO IN TALKING TO JOEL DRIVING OVER HERE, LAST YEAR, THE REASON FOR THE REQUEST, THE UP IN REQUEST IS THE RENTAL FOR THE FACILITY WAS WAIVED. THIS YEAR, THE EVENT IS PAYING FOR A RENTAL FEE ON THAT. SO THAT WAS PART OF THE REASON WHY THE

REQUEST WENT UP. >> THAT PARKS AND REC DIRECTOR.

(CHUCKLING) I HAVE A QUESTION AND A COMMENT.

COMMENT-WISE, WRESTLING ALWAYS DOES GOOD FOR OUR HOTELS. IT IS ONE EVENT THAT CONTINUES TO BE A SLAM DUNK NO MATTER WHERE THEY'RE HOLDING THE COMPETITION. SO A PLUS ON THAT. MY QUESTION ABOUT THE $5,000 LAST YEAR, WAS THAT -- I'M GOING TO USE THE WORD ARBITRARY. DID THAT AMOUNT GO THROUGH THE SAME PROCESS OR THAT WAS JUST THE STARTING POINT FOR THE REQUEST?

>> YES. >> OKAY. THANK YOU.

>> YEAH, WE HAD TALKED ABOUT ANY KIND OF PROCESS. BUT WE

HADN'T EVEN GOTTEN THAT FAR. >> SO YOU GUYS SCORED IT, AND YOU SAID IT WAS 40%. CAN YOU TELL ME WHY IT WAS ONLY

40%. >> ABSOLUTELY. SO IT WAS THE ABSENCE OF AN EMERGENCY PLAN. A SOLID EMERGENCY PLAN. AND ALLEN AND I SPOKE ABOUT THAT. WE JUST HAVE A DIFFERENT -- WELL, HE'S NEW TO THE PROCESS -- I MEAN, HE'S NEW TO THE PROCESS.

AND SO ONE OF THE THINGS THAT WE PLAN TO DO IS SIT DOWN WITH HIS TEAM, MORE THAN ONE PERSON AND ACTUALLY WALK THROUGH THESE PROCESSES SO THAT IT MAKES SENSE AND THE EXPECTATION -- YOUR

EXPECTATIONS ARE KNOWN. >> SO BUT WAS THAT 60% OF THE

SCORE, THE SECURITY PLAN? >> NO.

THE EMERGENCY PLAN -- SECURITY IS JUST ONE LITTLE PORTION OF THAT. YOU KNOW, WHEN I EXPLAINED IT TO ALLEN, IT WAS MORE ABOUT OKAY. IF THERE'S A LOST CHILD, WHAT DO YOU DO? AND THIS IS KEPT CONFIDENTIAL. THIS IS NOT -- THIS DOESN'T -- THIS PART OF THEIR APPLICATION DOES NOT GO INTO THE PUBLIC RECORD. IT STAYS WITH EMERGENCY MANAGEMENT.

BUT WHAT DO YOU DO IF THERE'S A SEVERE THUNDERSTORM AND YOU LOSE ELECTRICITY? WHAT HAPPENS IF THERE'S A HURRICANE THAT IS COMING? WHEN DO YOU DECIDE TO CALL THE EVENT? ALL OF THOSE EMERGENCY THINGS THAT HAPPEN, YOU KNOW, UNFORTUNATELY, WE STILL HAVE TO TALK -- I MEAN, WE LIVE IN A DANGEROUS WORLD.

THERE'S ACTIVE SHOOTERS. THEY HAVE TO HAVE AN ACTIVE SHOOTER PLAN. IT'S WORKING WITH THE EVENT ORGANIZER TO MAKE SURE THEY THOUGHT THROUGH EVERY POSSIBLE SCENARIO THAT CAN HAPPEN AT THEIR EVENT AND THEY HAVE A PLAN AND KNOW WHAT TO DO.

AND THAT MEANS ENGAGING WITH EMERGENCY MANAGEMENT AND OUR LAW ENFORCEMENT AND PUBLIC SAFETY RESOURCES TO MAKE SURE THEY'RE READY. AND THAT JUST HASN'T BEEN DONE FOR THIS EVENT YET.

>> BUT THEY ARE WORKING ON IT? >> ABSOLUTELY. I DON'T WANT TO

[01:40:04]

SPEAK -- >> OKAY. BUT OTHER THAN SECURITY, WHAT ELSE AFFECTED THEIR SCORE THAT THEY ONLY

SCORED 40%? >> PRIMARILY, IT WAS THE EMERGENCY PLAN. BECAUSE IT'S COUNTED FOR TWICE. ONE OF THE THINGS THAT CONNOR AND I NOTICED WHEN WE WERE GOING THROUGH THIS, THE EMERGENCY PLAN IS MENTIONED UNDER THE QUALITY OF THE PROPOSED EVENT, WHICH IS WEIGHTED TWICE. AND THE STABILITY AND MANAGEMENT CAPACITY WHICH IS WEIGHTED ONCE.

SO WHEN IT'S MENTIONED, I MEAN, YOU HAVE TO TAKE INTO CONSIDERATION, WE WENT STRICTLY BY WHAT WAS DISPLAYED IN THE GUIDELINES AND BECAUSE THEY DIDN'T HAVE IT, WE HAD TO SCORE THEM LOW ON THE EMERGENCY PLAN. SO THAT AFFECTED TWO DIFFERENT

SCORES, NOT JUST ONE. >> SO IF YOU HAD THE EMERGENCY PLAN AND YOU GAVE IT A GOOD THUMBS UP, WHAT WOULD HAVE BEEN

THE SCORE? >> LET ME...

>> I'M SORRY. >> NO.

THAT'S SOMETHING WE ADD QUICKLY. >> I SEE WHERE YOU'RE POSSIBLY GOING WITH THIS, BECAUSE I'M THINKING THAT IT'S MAYBE WE AWARD BASED ON THE EMERGENCY PLAN THAT IS SUBMITTED. SO IF THERE'S NO EMERGENCY PLAN, OBVIOUSLY THERE'S GOING TO BE, BUT YOU KNOW, LET'S JUST ASSUME EVERYTHING LIKE, YOU KNOW, HAPPENS AND NO EMERGENCY PLAN IS SUBMITTED, THEN, WE'RE STUCK WITH THE 40%. BUT WE'RE GOING TO ASSUME THAT THEY'RE GOING FIX IT. AND THEY'RE GOING TO GET THE EMERGENCY PLAN. SO MAYBE YOU KNOW, WE JUST PENDING THE EMERGENCY PLAN, THIS IS THE AWARD THAT WE'RE GOING TO GIVE.

>> YEAH. THIS IS THE FIRST PROGRAM TO GO THROUGH THIS.

JUST MENTIONED EARLIER, WE HAVE LEARNED LESSONS. ALL OF OUR GRANT PROCESSES WE HAD TO TWEAK SOME THINGS. WE DID OUR BEST FIRST SHOT. I DON'T THINK ANY PROGRAM SHOULD SUFFER FROM MAYBE WE NOT COVERING ALL OF OUR -- ESPECIALLY IF WE FOUND IT'S IN TWO AREAS. SO THEY GOT PENALIZED TWICE. THAT'S WHERE I'M LEANING. I WOULD LIKE TO SEE WHERE IT WOULD HAVE COME OUT TO. AND WE KNOW WE'RE GOING TO HAVE TO GO BACK AND REVISIT AND MAKE ADJUSTMENTS WITHIN THIS AND DECIDE WHAT WE WANT TO DO FOR

THE AWARD. >> SO THEIR SCORE WOULD HAVE BEEN 220 POINTS. SO IT WOULD HAVE INCREASED IT BY 70. AND THEN, THEIR AWARD WOULD BE 85% OF THE AWARD, WHICH WOULD BE I THINK IT COMES TO LIKE $5,950, SO ALMOST $6,000. WHICH IS A SIGNATURE CHANGE FROM THE $3,000 IN THE FIRST.

>> CAN I ASK A FOLLOW-UP QUESTION? DO YOU HAVE AREAS THAT STUCK OUT OR THEY WERE GOOD -- I DON'T LIKE GETTING INTO WE GIVE YOU THOSE TOOLS AND METHODOLOGY FOR YOU TO USE YOUR JUDGMENT AND BRING TO US. I DON'T WANT TO GET DEEP INTO THE WEEDS. I'M TRYING TO GET US SOME...

>> SO I WILL SAY THAT -- AND CONNOR, JUMP IN IF YOU WANT TO.

THE FIRST -- THE COMMITMENT TO THE EXPANSION OF TOURISM, THE WAY WE HAVE SCORED IT IS A LITTLE COMPLICATED.

>> YEAH. >> AND SO I THINK WE NEED TO PROBABLY TAKE A LOOK AT THAT AND DRILL DOWN A LITTLE BIT TO MORE WHAT WE'RE REALLY WANTING TO SEE.

>> RIGHT. >> BECAUSE WE STARTED WITH LESS THAN 10,000 AND MORE THAN 10,000. AND SO IF YOU DON'T HAVE A 10,000-PERSON EVENT, WHICH I DON'T KNOW THAT WE WANT A 10,000-PERSON EVENT EVERY WEEK OR MONTH. THAT'S A LOT -- THAT'S A BIG STRAIN ON THE COUNTY'S RESOURCES. AND SO WE'VE ALREADY PENALIZED THEM FOR NOT HAVING THIS BIG ENOUGH EVENT THAT'S GOING TO BE COSTLY ANYWAY.

>> ANOTHER LEARNED LESSON. >> ANOTHER QUESTION, GIVING THEM $5,000 WAS THERE A SAFETY PLAN IN EFFECT ON FILE?

>> I DON'T THINK THERE WAS. >> NO, I DON'T THINK THERE WAS.

THERE WAS NOT EVEN A THOUGHT OF THAT. THE SO CAN'T SAY THEY MISSED PUTTING ONE TOGETHER WHEN THEY DIDN'T HAVE TO DO ONE LAST

TIME AROUND. >> RIGHT.

>> I WOULD LIKE TO NOTE THAT WHEN SCORING THE EVENT MARKETING

[01:45:02]

>> THAT'S WHAT WE HOPE TO DO. THAT'S WHY WE PUT THE GUIDELINES TOGETHER. SO THERE'S NO SUBJECTIVITY. AGAIN WE DID THIS WHEN WE FIRST PUT IN THE EVENT GRANT. NUMEROUS TIMES, WE DIDN'T THINK IT TOOK INTO A LOT OF CONSIDERATION WHERE WE SHOULD BE FOR OUR PARTICULAR EVENT AND WHAT HAVE YOU. AND THEN, WE WORKED OUR WAY THROUGH THE CRITERIA AND CHANGED THE FORMULA OR DID WHATEVER WE HAD TO. SO, YEAH, HE HAD 85% OF THE REQUESTED $7,500, YOU HAVE $6,400. I MEAN, WHAT ARE WE CHARGING THEM FOR THE CATTLEMAN'S ARENA FOR THE TWO

AND A HALF DAYS? >>

(INAUDIBLE) >> IT'S $2,500.

>> SO QUITE HONESTLY I HAVE PROBLEM GOING TO THE FULL $7,500, BECAUSE $2,500 IS COMING BACK TO THE COUNTY ANYWAY.

WHICH IS UNDER WHAT WE APPLIED FOR THE CRITERIA.

AND IT GIVES US AN OPPORTUNITY TO WORK MAYBE TO GET IT FINISHED SO NEXT YEAR WHEN THEY APPLY IT WILL BE EARLIER AND WE'LL HAVE EVERYTHING IN PLACE TO FIGURE OUT WHAT WE NEED TO DO.

>> SO I WOULD ADD THAT PENDING THOSE SAFETY -- OR SECURITY

REPORT OR -- >> SAFETY PLAN.

>> YEAH, THE SAFETY PLAN. SO, YOU KNOW, YOUR VERY KIND. I WAS GOING TO SAY LET'S GO WITH 85%. $6,000, ROUND IT UP. YOU KNOW.

BUT SURE, YOU'RE RIGHT. $2,500 GOES BACK TO THE COUNTY. BUT PENDING THAT WE GET THE SAFETY PLAN FROM THEM.

>> SO DO WE USE THIS OPPORTUNITY TO REVISIT OUR

SCORING SYSTEM? >> YES.

>> AND KIND OF REWRITE THOSE THOUGHTS.

>> I WAS TALKING ABOUT THAT. THE SUBCOMMITTEE WILL GET BACK TOGETHER AND GIVE US MORE CONCRETE THINGS TO TALK ABOUT IN NOVEMBER. SO HOPEFULLY, WE CAN ADOPT SOMETHING AND MOVE FORWARD AND NOT HAVE TO WORRY ABOUT IT EACH TIME. IT'S GOING TO BE BLACK AND WHITE. HERE'S WHAT IT IS. AND MOVE FORWARD.

>> AND I THINK, TOO, WITH WORKING WITH AIRSTREAM VENTURES WE CAN PUT A FEW AT OUR SUBCOMMITTEE MEETING, A FEW OF THE UPCOMING MODELS IN TO SEE HOW IT WORKS AND MAKE SURE IT'S

WHERE YOU ALL NEEDED IT TO BE. >> WE NEED A MOTION, A SECOND AND TO VOTE ON IT. IF I COULD HAVE A MOTION.

>> I MAKE A MOTION THAT WE AWARD THE $7,500 TO THEM PENDING

A SAFETY PLAN THAT THEY SUBMIT. >> OKAY.

>> I SECOND THAT AS LONG AS THEY GET US THE --

(INAUDIBLE) >> ALL RIGHT. OTHER DISCUSSION? DO WE WANT TO HAVE A DATE AS TO WHEN THE PLAN IS SUBMITTED?

>> SO THAT WOULD BE ADVISABLE SO THAT WE CAN TAKE IT TO THE BOARD OF COUNTY COMMISSIONERS. I BELIEVE WE'LL TAKE IT TO FINANCE AND AUDIT NOVEMBER 2ND AND BOARD OF COUNTY

COMMISSIONERS NOVEMBER 9TH. >>> SO NOVEMBER 9TH, WE CAN HAVE A SAFETY PLAN BY THEN? WHEN THE BOARD APPROVES IT, IT'S NOTIFIED THAT WE HAVE THE SAFETY PLAN IN PLACE TO BE ABLE TO MOVE FORWARD ON THAT. SO IF YOU WANT TO ADJUST YOUR MOTION, BOB, TO

INCLUDE THE -- OR GI. >> THE SAFETY PLAN NEEDS TO BE SUBMITTED BEFORE NOVEMBER 9TH. WOULD THAT WORK?

>> YEP. >> AND STILL SECOND, DEBBIE?

>> I STILL SECOND THAT. >> OKAY. VERY GOOD. ANY OTHER DISCUSSION? ALL RIGHT. ALL IN FAVOR, SAY AYE.

(A CHORUS OF AYES) >> OPPOSED? MOTION CARRIES 5-0.

ONTO THE FILM SUBCOMMITTEE UPDATE.

>> WE DO NOT HAVE AN OPPORTUNITY TO MEET WITH RANDY

[01:50:03]

SINCE OUR LAST MEETING. >> OKAY. NOT A PROBLEM.

>> WE HOPE TO HAVE A REPORT IN NOVEMBER.

>> ALL RIGHT. HOLLYWOOD DELAYS MOVIES ALL THE TIME SO WE'LL

[13.  Director's Report and Performance Measurements]

>> ALL RIGHT. 13, DIRECTOR'S REPORT AND PERFORMANCE

MEASUREMENTS. >> Y'ALL, WE HAVE BEEN BUSY. I WANT TO DRAW -- NOT SO MUCH -- (INAUDIBLE)

>> WE HAVE. WE HAVE GREAT THINGS GOING ON. I WANT TO DRAW YOUR ATTENTION TO THE SECOND PAGE OF THE DIRECTOR'S REPORT.

AND THERE WE SHARE THE FISCAL YEAR 20-21 ACCOMPLISHMENTS. WE LAUNCHED WWW. EXPLORECLAY.COM. WHICH BY THE WAY, I SHOWED YOU THE BROCHURE AT THE LAST MEETING AND NOW WE HAVE A GREAT BUSINESS CARD WE PLAN TO GIVE TO AREA BUSINESSES AND HOTELS TO INCLUDE IN THEIR KEY PACKETS. IT HAS THE QR CODE TO GO DIRECTLY TO THE SAVINGS PASS. SO IT'S A LITTLE MARKETING TOOL THAT WE WANTED TO SHARE WITH YOU ALL. WE HOSTED TRAVEL WRITER PAN KING. THIS TRAVEL WRITER GENERATED FIVE STORIES FOR US.

>> SHE WAS VERY EXCITED BEING IN CLAY COUNTY. I HAD LUNCH WITH HER. SHE WAS SPITTING OUT ALL KINDS OF STORY IDEAS FOR ALL KINDS OF DIFFERENT MAGAZINES, BLOGS, AND ALL KINDS OF THINGS.

>> YES, ANYTHING FROM HISTORY TO COCKTAILS AND FOOD AND SOUTHERN ROCK. EVERYTHING. SO WE ALSO HOSTED THE SUNSHINE STATE GAMES. WE DID A CO-OP MARKETING PROGRAM THAT IS STILL ONGOING. THOSE ARE THE SEVEN DIFFERENT GROUPS THAT HAVE PARTICIPATED IN THAT. AND WE'LL BE LAUNCHING THOSE VIDEOS ON OUR SOCIAL MEDIA CHANNELS AS WE RECEIVE THOSE FINAL EDITS. WE HAVE -- THIS IS SOMETHING THAT CONNOR MAY CHIME IN. THE VOLUNTEER TOURISM PORTAL. SO ANY EVENT THAT HAPPENS IN CLAY COUNTY THAT REQUIRES VOLUNTEERS, WE CAN ACTUALLY RECRUIT VOLUNTEERS AND GET VOLUNTEERS TO GO THROUGH A CRITERIA PROCESS FOR THEM. SO IF THEY DON'T HAVE THAT TOOL AVAILABLE TO THEM, WE CAN HELP THEM ACCOMPLISH THAT. AND THEN, WE'VE GOT COLLABORATIVE EFFORTS WITH THE PARKS AND RECREATION DEPARTMENT WITH THE THREE PADDLE STATIONS. WE STILL HAVE ONE MORE TO LAUNCH. IT'S THAT STAND ALONE PADDLE BOARD STATION.

>> THAT'S BEEN A GREAT SOCIAL MEDIA PLAY BY THE WAY. VERY

POSITIVE, TOO. >> WE PITCHED IT TO PUBLICATION TODAY. AND HOPEFULLY, IT WILL GET TRACTION THERE, TOO.

THEN, WE ALSO PARTNERED -- THIS IS ONE OF THOSE FISCAL YEAR OVERLAPS. WE PARTNERED WITH THE ECONOMIC DEVELOPMENT CORPORATION. THEY NEEDED LIFESTYLE FOOTAGE AND THE QUALITY OF LIFE MESSAGE THAT IS ALL TOURISM. AND TO COUPLE WITH THE BUSINESS SIDE. AND SO WE CO-OPED A VIDEO STORY THAT WILL BE RELEASED SOON THAT WE BOTH WILL BE ABLE TO USE IN MARKETING THE DESTINATION. SO THAT'S THE FIRST TIME WE'VE WORKED TOGETHER TO COLLABORATE RESOURCES. SO THAT WAS A CREATIVE WAY FOR US -- FOR BOTH ENTITIES TO GET A PROJECT DONE. FLORIDA'S FIRST COAST OF GOLF. WONDER MEDIA CO-OP, THAT IS GOING THROUGH FINAL EDITS. THAT FEATURES OUR GOLF PRODUCT. AND WILL BE A TOOL THAT FLORIDA'S FIRST COAST OF GOLF KEY USING. THERE'S GREAT THINGS. WE'VE BEEN DOING MORE MARKETING THAN EVER BEFORE, WHICH IS EXCITING. THE NEXT MEETING, WE WILL HAVE A FULL CALENDAR FOR YOU, WHICH I THINK WILL HELP WHEN YOU'RE LOOKING AT THE EVOK REPORT, YOU'LL SEE WHERE WE'RE MARKETING. WHAT CHANNELS WE'RE ON. BECAUSE WHEN YOU LOOK AT THE FULL -- WHEN YOU ADD THE FLORIDA'S FIRST COAST OF GOLF KEY MARKETING PLAN, AND WHAT WE'RE DOING WITH VISIT FLORIDA AND, YOU KNOW, WE JUST LAUNCHED OUR BLOGS IN HAD OCTOBER ON THE WEBSITE. SO THAT IS SOMETHING NEW THAT WE'RE DOING. WE'RE GETTING A LOT OF

[01:55:05]

[14.  Legislative Update]

WITH THAT. >> OKAY. SO NUMBER 14, QUICK

LEGISLATIVE UPDATE. >> SO WE ARE GETTING READY FOR LEGISLATIVE SESSION, IS EARLY THIS YEAR. WE KNOW THAT VACATION RENTALS WILL BE A HOT TOPIC. AND SO WE'RE PAYING ATTENTION TO THAT LEGISLATION, BECAUSE THAT'S JUST USUALLY A HOT TOPIC WHEN IT COMES TO STATE LEGISLATION. AND THEN, WE'RE WAITING TO SEE A LOT OF WHAT HAPPENS WITH SOME FOOD AND BEVERAGE AND RESTAURANT LEGISLATION, TOO. OF COVID HAS JUST CHANGED THE WAY A LOT OF THOSE BUSINESSES DO BUSINESS.

AND WE'RE WAIT TO GO SEE WHAT MAJOR CHANGES THAT MAY COME LEGISLATIVELY. SO IT'S STILL A LITTLE EARLY. BUT WE'LL BE ABLE TO TELL YOU ALL A LITTLE BIT MORE AT THE NOVEMBER MEETING, BECAUSE COMMITTEES WILL RAMP UP. AND DIFFERENT THINGS WILL START TO HAPPEN. WE'LL KNOW MORE BECAUSE BILLS WILL PROBABLY BE AT LEAST THERE'S MORE CHATTER THAN THERE IS RIGHT NOW.

>> YEAH, THOSE COMMITTEES ARE MEETING. SO THEY'LL START

[15.  Northeast FL Sports Complex Update]

NUMBER 14, NORTHEAST FLORIDA SPORTS COMPLEX UPDATE.

>> IF YOU WANT TO CHIME IN. NORTHEAST FLORIDA SPORTS COMPLEX, OCTOBER 26TH, WHICH IS TUESDAY, THE BOARD OF COUNTY COMMISSIONERS WILL MAKE A DECISION HOW TO MOVE FORWARD

WITH THAT PROJECT. >> YEAH, I'M HOPEFUL IT WILL PASS. IT WILL PUT US IN THE GAME OF TRI-MARKET TO YOUTH SPORTS EVENTS, BRINGING PEOPLE FROM OUT OF TOWN AND LIKE TO STAY IN HOTELS. AND LIKE TO EAT IN RESTAURANTS. NOT ONLY DO THEY BRING COMPETITOR AND PARTICIPANT, THEY USUALLY BRING THE WHOLE FAMILY WITH THEM SO THERE'S MORE THAN JUST A COUPLE OF MOUTHS THAT NEED TO EAT AND NEED TO STAY SOME PLACE. WE'RE WORKING ON THAT. I WOULD HAVE NO OBJECTION IF SOME OF OUR TDC MEMBERS WOULD LIKE TO EXPRESS THEIR OPINIONS DIRECTLY TO COMMISSIONERS. YOU DON'T HAVE TO CALL ME.

(CHUCKLING) AND LET THEM KNOW THAT WE THINK THIS IS A VERY BIG POSITIVE FOR THE COMMUNITY. AND OF COURSE, THAT IS BEING PAID FOR 50% MATCH BY A GRANT FROM THE STATE OF FLORIDA. SO, YOU KNOW, THAT ABLE TO GO OUT AND GET GRANTS AND DO OTHER THINGS TO BE ABLE TO GROW THAT FACILITY AT SOME POINT. THE NICE PART IS IT'S ALSO GOING TO BE ABLE TO BE UTILIZED BY THE RESIDENTS OF THE COUNTY AS WELL. WE HAVE THE DEVELOPER, WHO HAS OFFERED UP AN ADDITIONAL 50 ACRES SO IT'S UP TO 250 ACRES NOW. SO WE HAVE FIRST PHASE AND, THEN, WE'LL COME TO GRIPS WITH THE OTHER PHASES AFTER THAT. BUT TO GET STARTED WOULD BE A WONDERFUL THING.

>> AND ON THE PARKS AND RECREATION SIDE, WE'RE LOOKING AT GRANT FUNDING FOR FUTURE PHASES.

[16.  Fairgrounds Master Plan Update and Business Plan]

>> ALL RIGHT. ANY QUESTIONS? COMMENTS? ALL RIGHT. LET'S MOVE TO NUMBER 16, FAIRGROUNDS MASTER PLAN UPDATE.

>> YES. SO THE FAIRGROUNDS MASTER PLAN UPDATE, WE ARE MEETING -- WE STILL MEET AS A GROUP TO MOVE THE FAIRGROUNDS MASTER PLAN YOU ALL APPROVED IN 2018 FORWARD. WE ARE LOOKING -- THAT'S WHY THE INFRASTRUCTURE FROM THE BUDGET THAT'S INCLUDED HERE IS HAPPENING. WE RECEIVED A GRANT IN 2019-2020 FOR AN EXHIBIT HALL EXPANSION THAT INCLUDES -- IT WAS BASICALLY A KITCHEN AND RESTROOM FACILITY ADDED TO THE EXHIBIT HALLS.

[02:00:02]

AND THEN, THE BARN -- WE JUST WERE AWARDED A BARN GRANT FROM THE STATE. AND SO WE ARE LOOKING AT SCHEDULING MEETINGS WITH STAKEHOLDERS TO FIND OUT WHAT THEIR NEEDS ARE FOR THAT BARN AND WHAT THEIR -- THERE'S A VARIETY OF DIFFERENT STAKEHOLDERS. WE HAVE SEVERAL LIVESTOCK SHOWS. WE HAVE, OF COURSE, THE FAIR. WE HAVE SEVERAL HORSE SHOWS THAT UTILIZE THE FAIRGROUNDS. THERE'S ONE THAT ACTUALLY BRINGS IN ADDITIONAL STALLS FOR THEIR EVENT. THEY BRING IN 200 HORSES, AND WE DON'T HAVE THAT MANY STALLS. SO THOSE ARE THINGS THAT WE WANT TO DEFINITELY MEET WITH STAKEHOLDERS ABOUT AND GET THEIR INPUT SO THAT THE BOARD OF COUNTY COMMISSIONERS CAN MAKE A GOOD DECISION ON HOW TO PROCEED WITH THAT PROJECT. WE'RE ALSO -- WE'RE NOT TWEAKING THE MASTER PLAN TOO MUCH RIGHT NOW, BECAUSE WE DEFINITELY WANT TO WAIT UNTIL WE START TO SEE THE INFORMATION FROM THE FAIR ASSOCIATION'S FEASIBILITY STUDY AND STRATEGIC PLAN. WHAT I SEE HAPPENING IS TAKING THEIR STUDY AND THE FAIRGRANTS MASTER PLAN AND STRATEGICALLY PUT IT TOGETHER AND SEE WHAT WE CAN DO TO PRESENT TO THE BOARD OF COUNTY COMMISSIONERS FOR THEIR APPROVAL AND DIRECTION FOR MOVING FORWARD. WE'LL KEEP YOU UPDATED AS THAT PROCESS PROGRESSES AS MORE INFORMATION

IS MADE AVAILABLE. >> ANY QUESTIONS ON THE FAIRGROUNDS? OKAY. 17, VISITOR CENTER UPDATE.

[18.  Upcoming Events Update]

>> I DON'T HAVE ANY UPDATE. >> OKAY. AND MOVE TO 18,

UPCOMING EVENTS. >> SO WE STRONGLY ENCOURAGE VISITING WWW.EXPLORECLAY.COM. I MADE A CHEAT SHEET. WE'VE ENTERED OUR BUSIEST EVENT SEASON, SO IT WOULD BE AMAZING TO SEE SOME OF YOUR FACES AT THESE EVENTS.

>> OKAY. THANK YOU. AND I'LL BRING THIS UP BECAUSE IT WAS APPRO APPROVED LAST MONTH OR SO AT THE COUNTY COMMISSION MEETING. WE DID VOTE TO APPROVE A NEW RV PARK AND CAMPGROUND IN GREEN COVE SPRINGS ON HIGHWAY 17 SOUTH OF THE CITY. IN FACT, CLOSE TO WHERE THE EXPRESSWAY IS CROSSING OVER 17. GOING TO HAVE 500 UNITS OR AT LEAST POTENTIAL TO CARRY 500 UNITS PLUS 20-ACRE LAKE AND SOME OTHER THINGS. SO THAT IS IN THE FORMATIVE STAGES. THAT WAS APPROVED A COUPLE OF WEEKS AGO. AND I SHOULD ADD THAT WOULD ALSO GIVE US AN ADDITIONAL TDC FUNDS BECAUSE OF THE BED TAX. ANYTHING ELSE FOR ANYBODY? ANYBODY HAVE ANYTHING THAT THEY'D LIKE TO ADD? NO.

OKAY. SO VERY GOOD MEETING. GOT A LOT DONE. APPRECIATE IT AS ALWAYS THE OPPORTUNITY TO WORK WITH YOU FOLKS. AND WE WILL SEE YOU -- THIS IS THE ONE TIME OF THE YEAR THAT WE GO BACK-TO-BACK. WE'LL SEE YOU AGAIN IN ABOUT 30 DAYS, AND WE'LL WRAP UP WHAT I CONSIDER A VERY SUCCESSFUL TOURISM YEAR.

AND WE'LL SEE YOU -- WE'LL BE HERE NEXT MONTH. AS REREELECT

* This transcript was compiled from uncorrected Closed Captioning.