[Call to Order]
          [00:00:10]
          >> GOOD AFTERNOON. THANKS FOR JOINING US FOR THIS TOURIST DEVELOPMENT COUNCIL MEETING. 
          IT'S AUGUST 25. MY NAME IS MIKE CELLA AND WE ARE HERE TODAY TO ABORT SOME GRANTS TO SOME GREAT FESTIVALS AND EVENTS THAT ARE TAKING PLACE IN KLING COUNTY. 
          AMONG OTHER THINGS. THAT ARE ON THE AGENDA TODAY. 
          AS WE GET STARTED, WE WILL HAVE A ROLL CALL IF WE COULD. 
          IF WE COULD START ON WITH YOU, RANDY? TODAY IS OUR COUNTY ATTORNEY, COURTNEY GRIMM. 
          LOOKING REFRESHED AFTER THE LONG BCC MEETING LAST NIGHT! 
          [Public Comments]
AND KIMBERLY MORGAN, OUR TOURISM AND FILM DIRECTOR. 
          AND ALSO, DIRECTOR OF RECREATIONS AND PARKS HERE IN CLAY COUNTY. WE'LL GET STARTED WITH SESSION FOR PUBLIC COMMENTS. IF YOU ARE INTERESTED IN SPEAKING BEFORE THE COUNCIL, WE WOULD LOVE TO HEAR FROM YOU. 
          WE CAN CATCH UP -- WILL NEED TO HAVE YOU FILL OUT A PUBLIC COMMENT CARD. YOU HAVE THREE MINUTES. 
          SO WHEN YOU GET TO THE PODIUM -- IF YOU WOULD IDENTIFY YOURSELF BEFORE YOU GET STARTED THAT WOULD BE GREAT. 
          I ONLY HAVE ONE CARD AND I WOULD LIKE TO CALL MR. CASALE UP, IF YOU WOULD, TO TALK WITH US. 
          IF YOU ARE INTERESTED IN SPEAKING AFTER JERRY, THEN WE WILL HAVE YOU COME UP TO THE PODIUM. 
          MR. CASALE?OOD AFTERNOON. >> THANK YOU. 
          THIS IS VERY INTERESTING BEING ON THIS PARTICULAR AGENDA. 
          I KNOW THIS WASN'T SCHEDULED, BUT IT IS SOMETHING THAT HAS BEEN GOING ON AS A PERENNIAL PROBLEM. 
          I'M CURRENTLY SECRETARY OF THE CLAY COUNTY HISTORICAL SOCIETY. 
          AND THEREFORE, WE ARE THE PEOPLE WHO ARE CUSTODIANS OF THE MUSEUM, WHICH IS LOCATED AT THE ANNEX OF THE OLD COURTHOUSE. FOR SEVERAL YEARS, WE BEEN TRYING TO MAKE SURE THAT THE ROOF OVER THAT ANNEX GETS FIXED IN SUCH A WAY THAT IT STAYS FIXED. 
          BUT OVER SEVERAL YEARS, FROM TIME TO TIME, THE WATER CONTINUES TO COME BACK DESPITE THE VARIOUS PATCHES AND CONTRACTS. AND IT'S DAMAGED. 
          SOME OF THE HOLDINGS HAD TO BE DESTROYED. 
          RECENTLY, THE INTERIOR HAS BEEN VERY NICELY DONE OVER -- THE MAIN ROOM. BUT THE PROBLEM IS AS FAR AS WE CAN SEE, WHATEVER FIXES TO THE ROOF, WHICH ARE THE SOURCE OF MOST OF OUR WOES, DON'T SEEM TO QUITE YET FIX -- IN AN AFFIRMATIVE WAY. THE MAIN PROBLEM AS WE SEE IT, LOOKING FROM THE HIGHER EMINENCE OF THE OLD COURTHOUSE IS THERE ARE A LOT OF FLAT AREAS OVER THE ANNEX. 
          FOR WHATEVER REASON, THE DOWNSPOUT SYSTEM THAT DRAINS THE WATER OFF HAS BEEN SORT OF ABANDONED OR TAKEN AWAY PROBABLY SEVERAL YEARS AGO NOW. BECAUSE THOSE PLACES WHERE THE WATER USED TO GO INTO A DOWN SPOT ARE CHOKED WITH WEEDS. 
          AS YOU PROBABLY KNOW, IF WATER SITS LONG ENOUGH ON A FLAT SURFACE, IT FINDS A WAY. AND I SEE EVIDENCE EVEN NOW, EVEN THOUGH IT SUPPOSEDLY HAS BEEN FIXED AGAIN, WATER HAS BEEN PENETRATING THE WALLS AND CREATING MOISTURE AND MILDEW AND EVERYTHING ELSE. THE MUSEUM IS A BIG TOURIST ATTRACTION. AND WILL BE A BIGGER ONE IF WE EVER GET BACK UP AND RUNNING THE WAY WE WERE BEFORE THE PANDEMIC. BUT IT'S GOING TO BE VERY HARD TO EVEN INVITE PEOPLE IN UNTIL WE MAKE SURE IT'S FREE OF MILDEW, WATER PENETRATION, AND ALL THE THINGS THAT MAKE IT HARD TO PUT THE EXHIBIT FULLY BACK TOGETHER. 
          ANYWAY, I HOPE THAT SOMEHOW THE BOARD -- THE TOURIST ARM OF THIS AND MAYBE THE COMMISSIONERS, MAYBE WE SHOULD THEM AS WELL -- TO TRY TO GET A REAL CONTRACT THAT ACTUALLY GETS THIS FIXED ONCE AND FOR ALL. 
          AT LEAST FOR THE NEXT DECADE, SO THAT EVERYTHING CAN BE DONE TO MAKE THE MUSEUM A SHOWCASE OF TOURISM AND EVERYTHING ELSE -- WHICH IT HAD BEEN. BUT ANYWAY. 
          ALL RIGHT. >> THANK YOU. 
          AND I MADE SOME NOTES HERE. SO KIMBERLY AND I WILL MAKE SURE IT GETS TO THE FACILITIES DIRECTOR SO THEY CAN TAKE A LOOK. AND THEN WE CAN MAKE A DETERMINATION WITH THE NEXT STEP WILL BE TO TAKE CARE OF THE WATER PROBLEM. CERTAINLY, IT'S NOT A GREAT 
          [00:05:03]
YEAR TO HAVE WATER PROBLEMS WITH ALL OF THE RAIN WE HAVE BEEN HAVING. IT CERTAINLY UNDERSTANDABLE. 
          THANK YOU FOR BRINGING THAT TO OUR ATTENTION TODAY. 
          DOES ANYBODY ELSE -- ANYBODY ELSE WANT TO SPEAK IN THIS 
          PORTION OF THE PUBLIC COMMENT? >> GOOD AFTERNOON. 
          I'M AARTI GIBSON PRESIDENT OF NORTHEAST FLORIDA SCOTTISH GAMES FESTIVAL. JUST WANTED TO TELL THE COUNCIL AND THE COMMISSION THAT OUR GAMES, FEBRUARY OF THIS YEAR, WERE UNMITIGATED SUCCESS. PLUS WE HAD INTERNATIONAL RECOGNITION IN A PIPE AND WEBSITE. 
          WE WERE THE FIRST PIPE BAND COMPETITION IN NORTH AMERICA IN A YEAR.O WE GOT A LOT OF GOOD PRESS O THAT. 
          AND SO DID CLAY COUNTY. THAT'S ALL I'VE GOT TO SAY IS 
          THAT IT WAS GREAT! >> THANK YOU. 
          DOES ANYBODY ELSE HAVE ANYTHING TO SAY? WE WILL NEED TO GET YOU GENTLEMEN'S SOME CARDS TO GIVE NAMES AND CONTACT INFO FOR NATION.> I'M (INDISCERNIBLE) WITH NORTHEAST FLORIDA. AND WE HAVE A GRANT APPLICATION FOR ADVERTISING FOR THE BIG FEBRUARY EVENT. 
          EVERYBODY KNOWS HOW BIG IT WAS LAST YEAR. 
          WE HAD ABOUT 2500 PEOPLE PER DAY. 
          WE ARE JUST LOOKING FORWARD TO DO IT AGAIN. 
          WE AARTI STARTED OUR PAPERWORK ON THAT. 
          OUR INSURANCE APPLICATION IS IN AND WE ARE JUST LOOKING FOR WHATEVER HELP WE CAN GET FROM THE COUNTY. 
          WERE LOOKING FORWARD TO ANOTHER INSURANCE BILL LIKE LAST YEAR (LAUGHING). SO ANYTHING WE CAN DO TO MITIGATE -- I KNOW YOU CAN'T PAY FOR THAT, BUT MAYBE YOU 
          [1.  Special Recognition of Pat Sickles and Marina Mathews]
COULD HELP ON OUR ADVERTISING PART. 
          I JUST WANTED TO BRING IT UP THAT WE ARE HERE AND DOING IT AGAIN. WE ARE ALREADY STARTING THE 
          LEGWORK >> THANK YOU. 
          I TALKED TO A LOT OF FOLKS WHO WERE VERY PLEASED AND ENJOYED THE SHOW THAT YOU GUYS PUT ON. ALL RIGHT. 
          ANYONE ELSE? ALL RIGHT. 
          WILL CLOSE THE PUBLIC COMMENTS AND BRING IT BACK TO THE BOARD. 
          IF I COULD HAVE PAT SICKLES AND MARINA MATHEWS JOIN ME IN THE 
          FRONT. >> DON'T GET SHY ON US NOW, PATTY! YOU NEVER BEEN SHY BEFORE! 
          [LAUGHTER] >> THE REASON WE'VE ASKED THESE TWO YOUNG LADIES TO JOIN US TODAY IS BECAUSE THEY SERVED FOR A LONG TIME ON OUR TOURISM DEVELOPMENT COUNCIL. 
          THEY PARTICIPATED IN THE GROWTH OF TOURISM HERE IN THE COUNTY AND CONTRIBUTED GREATLY AS TO OUR COUNSEL AND THE IDEAS AND THINGS WE WERE ABLE TO ACCOMPLISH.E ACTUALLY WENT BACK TO TRY TO LOOK AND SEE HOW LONG PAT WAS ON THE BOARD. 
          BUT I THINK IT PREDATED THE OFFICE FILES! 
          [LAUGHTER] >> SO WE COULDN'T FIND THE TIME WHEN SHE WASN'T ON THE COUNCIL WHERE WE HAD A RECORD. 
          AND MARINA, YOU WERE ON FOR QUITE A FEW YEARS AS WELL, 
          RIGHT? >> I THINK 11. 
          >> I THOUGHT SO. SO THAT'S A LOT OF TIME AND EFFORT THAT THEY PUT IN BEHALF OF THE COUNTY.ND WE CERTAINLY APPRECIATE IT. SO TO SHOW A SMALL TOKEN OF OUR APPRECIATION, WE GOT YOU A PLAQUE EACH TO RECOGNIZE YOUR SERVING ON THE COUNCIL. AND TO SHOW YOU HOW MUCH WE APPRECIATE YOUR EFFORTS AND YOUR IDEAS TO FORWARD THE IDEA OF TOURISM HERE IN CLAY COUNTY. DO YOU WANT TO SAY A FEW WORDS? 
          >> I REALLY ENJOYED IT AND IT'S VERY WEIRD SITTING OUT HERE! [LAUGHTER] > IT DOES GIVE YOU A DIFFERENT PERSPECTIVE, DOESN'T IT? HOW ABOUT YOU? 
          I KNOW PAT RETIRED. >> IT'S BEEN A PLEASURE. 
          THANK YOU FOR THE RECOGNITION. 2001, ACTUALLY. 
          >> I THINK THEY TOOK A STAB! THAT'S AS FAR AS OUR RECORDS WENT!OU MAY HAVE EVEN PRECEDED THAT. 
          >> IT WAS UNDER THE CHAMBER BEFORE. 
          THEN WHEN THE COUNTY TOOK IT OVER, IT WAS ALL OF THE GROUP. 
          AND IT'S BEEN A PLEASURE AND HONOR TO SERVE. 
          AND THANK YOU FOR PUTTING UP WITH ME. 
          >> IT'S A PLEASURE TO HAVE BOTH OF YOU. 
          WHY DON'T YOU COME OVER HERE. SHE'S GOING TO SNAP A COUPLE OF 
          PICTURES. >> THANK YOU! 
          [APPLAUSE] >> SO I JUST WANT TO MAKE SURE 
          [2.  EVOK Quarterly Report]
          [00:10:06]
THE CURRENT BOARD MEMBERS DON'T GET TOO NERVOUS. 
          ALL OF THAT HISTORY AND EXPERIENCE SITTING IN THE AUDIENCE -- (LAUGHING). LET'S GET TO OUR SECOND ITEM ON THE AGENDA, WHICH IS OUR EPOQUE QUARTERLY REPORT. 
          KIMBERLY WILL HELP US WITH THAT AS SOON AS SHE GETS THEM LINED 
          UP. >> WELCOME TO THE TBC MEETING. 
          THIS IS ALLIE BRONSTEIN, WHO IS OUR EVOKE ADVERTISING AGENCY ACCOUNT EXECUTIVE. AND IN YOUR PACKET, YOU ALL HAVE THE JULY REPORT. AND SHE WILL WALK US THROUGH THAT TODAY SO YOU CAN SEE HOW OUR ADVERTISING EFFORTS ARE PERFORMING. THANK YOU, ALLIE. 
          >> OF COURSE. THANK YOU. 
          SO JUST TO GO THROUGH, JULY HERE -- IT'S GOOD TO VIRTUALLY SEE YOU ALL. I HOPE YOU ARE HAVING A GOOD WEEK SO FAR AND STAYING SAFE AND HEALTHY. 
          THIS IS THE JULY REPORT. AS YOU KNOW, WE START OUR NEW CONTRACT IN JUNE. AND WITH THE NEW CONTRACT CAME A FEW NEW MEDIA TACTICS AND SOME NEW STRATEGIES. 
          SO THIS RECAPS THE MONTH OF JULY. 
          TWO MONTHS INTO OUR NEW CONTRACT, SO WE HAVE SOME PRETTY GOOD DATA HERE TO SHOW YOU THE PERFORMANCE. 
          SO JUST TO GO AHEAD AND GET STARTED WITH ORGANIC TRAFFIC. 
          THAT IS PEOPLE WHO ARE SEARCHING ON GOOGLE AND NOT COMING FROM OUR ADS. PEOPLE FINDING US BASED ON WHAT THEY ARE SEARCHING FOR. WE'VE HAD SOME INCREASES AND PDECREASES. YOU CAN SEE THE BLACK BAR THAT IS JULY. YOU CAN SEE IT HERE BROKEN DOWN BY THE DIFFERENT CHANNELS THAT BROUGHT IN THE TRAFFIC. 
          AS YOU CAN SEE, OUR PAID EFFORTS WERE THE MAIN SOURCE OF BRINGING THAT TRAFFIC IN. THERE WERE A DW DECREASES THIS MONTH, BUT NOTHING REALLY TO BE WORRIED ABOUT. 
          BASICALLY, AS YOU CAN SEE HERE, IT'S ALL IN THE UNDER 10 PERCENTAGES. SO THAT'S NOT REALLY SOMETHING TO GET WORRIED ABOUT. IT'S MORE OF JUST AN AVERAGE MONTHLY FLOW. BUT CLAY COUNTY SEARCH TERMS TO DROP ON AVERAGE BY HALF IN SEARCH VOLUME ACROSS THE BOARD. 
          IT SEEMS TO BE A SEASONAL THING. 
          SO WHERE YOU GUYS FIT ON GOOGLE, IT DIDN'T SEEM TO BE EFFECTIVE. THE ORGANIC SEARCH VOLUME JUST DROPPED FOR THOSE TERMS. BUT THE TERMS THAT YOU DO RANK FOR INCLUDE CLAY COUNTY FLORIDA WHICH IS ON THE SECOND PAGE. 
          ELMORE STATE FOREST, ORANGE PARK FALL FESTIVAL, WHICH IS THE FIRST PAGE, ORANGE PARK KIDS FEST AND CAMP (INDISCERNIBLE) THE SECOND PAGE. 
          IN THE NONBRANDED SEARCH TERM -- THINGS THAT DON'T NECESSARILY HAVE TO DO WITH CLAY COUNTY'S BRANDED KEYWORDS. 
          SO FLEMING ISLAND COUNTY MOVED UP 60 POSITION. 
          CLAY COUNTY CAMPGROUND MOVED UP 42 POSITION. 
          ORANGE PARK MOVED UP 32 WHEREAS CLAY COUNTY FLORIDA MOVED UP 32. IN CLAY COUNTY CAMPING RESERVATIONS MOVED UP 22. SO GROWING MORE TRACTION EVERY DAY FOR THE THINGS PEOPLE ARE SEARCHING FOR THAT WILL GET THEM TO COME STAY HERE. ALSO WITH THE ORANGE PARK FALL FESTIVAL KEYWORD THAT WE ARE RANKING FOR, THAT'S REALLY GREAT TO SEE. WE ARE IN THE MIDDLE OF SUMMER AT THIS POINT, RIGHT? AND PEOPLE ARE ALREADY SEARCHING FOR FALL FESTIVALS TO COME TO. 
          SO THAT'S SUPER GREAT. WEEK RECOMMENDED IT TO KIMBERLY'S TEAM TO ADD MORE CONTENT ON THE SITE. 
          THEY HAVE A BLOG WRITER NOW, CARRIE, SO SHE WILL PUT BLOGS UP ON THE SITE. SO MAYBE ONE ABOUT ALL THE DIFFERENT FALL EVENTS THAT COME TO PLAY. 
          THAT'S A GOOD WAY TO CAPITALIZE ON THE TRAFFIC THAT YOU SEE. 
          MOVING TO THE BEST-PERFORMING LANDING PAGES. 
          AGAIN, ORGANICALLY, THE WHAT TO DO PAGE IS ALWAYS POPULAR. 
          AND VENUES FOR PLANNING EVENTS AND EVENTS ITSELF. 
          IN DIFFERENT EVENTS -- DIFFERENT THINGS ON THE CALENDAR THAT PEOPLE ARE LOOKING FOR. 
          OUR MAIN SOURCE OF TRAFFIC COMES FROM ATLANTA GEORGIA. 
          SECOND BEING JACKSONVILLE, ORLANDO. 
          AND THEN LAKESIDE. MOVING ONTO GOOGLE ADS. 
          THIS MONTH, WE HAD IMPRESSIONS GO DOWN JUST A LITTLE BIT. 
          10 PERCENT OVER MONTH OVER MONTH. 
          CLICKS ARE CONSTANT. THE DECREASE IN IMPRESSIONS COMES MOSTLY FROM OUR DISPLAY CAMPAIGNS. 
          ONE OF OUR RESPONSIVE DISPLAY ADS HAD 300 PERCENT INCREASE AND A 270 PERCENT INCREASE IN CLICKS. 
          [00:15:12]
SO EVERYTHING IS PERFORMING WELL ON AVERAGE AND ABOVE INDUSTRY STANDARDS. YOU CAN SEE FISHING STILL LEADS THE CHARGE OF THE TOP CAMPAIGN. THEN WEDDING AND EVENT VENUES. 
          AND SPRINGS AND WATER EVENTS. IT'S SUMMER -- OBVIOUSLY FOLLOWS PEOPLE LOOKING FOR THINGS TO DO ON THE WATER. 
          AND THEN, WE HAVE OUR VIDEOS -- THE CAMPAIGNS ON YOUTUBE. 
          THAT PERFORMED ABOVE STANDARD AS WELL. 
          AND OUR DISPLAY CAMPAIGNS HERE. WHICH ARE IMAGE ADS. 
          OVERALL, A GOOD PERFORMANCE FOR THE MONTH. 
          AND WE HAD SOME CONVERSIONS. CONVERSIONS ARE WHAT WE'VE TOLD THE WEBSITE WE WANT PEOPLE TO DO. 
          AND THEN WE RE-TARGET PEOPLE BASED ON THESE THREE CONVERSIONS. AND OF COURSE, WANT PEOPLE TO OPTIMIZE OUR CAMPAIGNS TO MAKE PEOPLE CONVERT MORE. 
          ONE OF THE BIG ONES IS THE VISITORS GUIDE. 
          WE HAD SEVEN PEOPLE DOWNLOAD THE DIGITAL VERSION. 
          AND THEN WE HAD TWO PEOPLE REQUEST THE PHYSICAL COPY. 
          OUR TOP KEYWORDS ARE FISHING, SPRINGS AND WATER ACTIVITIES. 
          LOTS OF FISHING. WEDDING EVENTS. 
          SO MOVING TO PAID SOCIAL. SOCIAL I SAW ACROSS THE METRICS ACROSS THE BOARD SMALL DECREASE THERE. 
          THE WEBSITE TRAFFIC AND VIDEO CAMPAIGN JUST HAS SLIGHTLY SMALLER CLICK THROUGH BATES. ACCORDING TO THIRD-PARTY REPORTING, THE AVERAGE CPM WHICH IS THIS NUMBER -- THAT'S BASICALLY THE COST PER IMPRESSION. 
          THAT WAS ABOUT $14.82. AND YOU CAN SEE WE ARE SITTING AT $4.89. SO MUCH LOWER THAN THAT. 
          THAT'S GREAT. IN THE VIDEO VIEW CAMPAIGNS THAT WE HAVE WHERE IT LOOKS LIKE A LOT OF THE YOUTUBE ONE IT'S DECREASING A LITTLE IN PERFORMANCE MONTH OVER MONTH. 
          SO WE WILL BE LOOKING TO SWITCH THAT OUT. 
          THANKFULLY WE WILL BE DOING A VIDEO AND PHOTO SHOOT IN OCTOBER. WE ARE EXCITED ABOUT THAT. 
          SO WE HOPE TO HAVE A LOT OF FRESH NEW VIDEO CONTENT THAT WE CAN USE UNSOCIAL FOR STUFF LIKE THIS. 
          AND FINALLY, WE HAVE OUR TRIP ADVISOR ADDS THAT WE ARE RUNNINGCURRENTLY. THESE ARE BANNER ADS THAT ARE ON THE TRIP ADVISOR SITE, LEADING PEOPLE TO CLAY COUNTY. 
          THESE ADS ARE GEARED TOWARDS INDIVIDUALS WHO INTEND ON TRAVELING TO FLORIDA. THE CLICK THROUGH RATES INCREASED FROM LAST MONTH AND WE DO SEE HIGHER ENGAGEMENT ON WEDNESDAY AND SATURDAY FOR THESE ADS. 
          SO WE ARE SHIFTING INTO TORI TO MAKE SURE THE ADS SHOW ON THOSE DAYS. BUT THEY ARE ALL PERFORMING WELL. AND JUST TO SHOW YOU, I KEEP TRACK OF THE STAR REPORTS THAT KIMBERLY SENDS ME. 
          MONTH OVER MONTH. BECAUSE I WANT TO MAKE SURE OUR EFFORTS ARE TRACKING WITH YOUR OCCUPANCY AND NUMBERS. 
          I'M GLAD TO SEE YOU GUYS ARE SITTING PRETTY IN THIS 80 AND 90 RANGE FOR ALL OF YOUR METRICS HERE. 
          I HOPE AUGUST DOESN'T TAKE A DIP. 
          I KNOW THINGS AS THEY ARE RIGHT NOW COULD BE UNPREDICTABLE. 
          BUT I'M HAPPY TO SEE THAT IT SEEMS TOURISM IS DOING PRETTY WELL FOR YOU GUYS RIGHT NOW. SO NOW THAT I'VE TALKED (LAUGHING) ANY QUESTIONS FOR ME ON ANY OF THIS STUFF? 
          >> DOES ANYBODY HAVE ANY QUESTIONS? IN REGARDS TO SOME OF THOSE STATS? 
          >> THIS QUESTION, IF I CAN. THE FISHING STILL SEEMS TO DO WELL AS WE SEE. AND THE CLICK THROUGH ON THAT AND THE EVENTS SEEM TO BE PRETTY HIGH. 
          THE EVENTS MAKE SENSE BECAUSE YOU ARE LOOKING FOR DATES TIMES AND CANCELLATIONS. WHAT WE HAVE IN THE WAY OF THE CONTENT ON THE FISHING ONES TO SOLICIT THE CLICK THROUGH ONCE 
          THEY DO --? >> THAT'S A GREAT QUESTION. 
          SO CARRIE MCLAREN IS SOMEONE THAT WE HAVE CONTRACTED WITH STOP WE BID OUT THOSE SERVICES FOR CONTENT DEVELOPMENT.ND SHE HAS EXPERIENCE WRITING FOR VISIT FLORIDA. 
          SHE WAS JUST PUBLISHED IN VOTERS GUIDEBOOK FOR FLORIDA. 
          SO SHE'S GOT A TREMENDOUS AMOUNT OF TOURISM EXPERIENCE. 
          SHE HAS WRITTEN A FISHING ARTICLE. 
          SHE WROTE MOST OF THE CONTENT THAT IS IN THE NEW VISITORS GUIDE. AND THEN, WE ARE WORKING ON A BLOG CALENDAR. WE'VE GOT HER SET UP ON SOCIAL MEDIA. SO SHE HAS THE SOCIAL MEDIA CONTENT AND IS DOING ALL OF THAT. 
          THAT'S ALL SET UP FROM A CALENDAR PERSPECTIVE, MONTH BY MONTH BY MONTH. AND WE ARE GETTING READY TO 
          [00:20:05]
LAUNCH A BLOG. WE ARE ALSO WORKING -- HOPEFULLY BY THE NEXT TIME WE MEET -- WE WILL HAVE LAUNCHED A NEWSLETTER. BOTH INDUSTRY NEWSLETTER AND A CONSUMER NEWSLETTER. SO SHE HAS ONE FISHING ARTICLE. 
          SHE IS WORKING ON A MANATEE ARTICLE TO TALK ABOUT THE SPRINGS AND WATER TEMPERATURE AND WHERE PEOPLE COULD POTENTIALLY SEE -- WE HAVE TO BE CAREFUL ABOUT THAT BECAUSE WE CAN'T MAKE THOSE PROMISES. BUT POTENTIALLY SEE A MANATEE. 
          WE ARE DOING A LOT OF DIFFERENT WATERWAY CONTENT. 
          YOU KNOW, SHE DID AN ARTICLE WHERE YOU CAN FIND BOATS TO RENT. VARIOUS BOAT RAMPS. 
          SO WE ARE SLOWLY STARTING TO ADD THE CONTENT. 
          ONCE WE LAUNCH THE BLOG ON THE SITE, IT WILL START TO REALLY ANSWER A LOT OF THOSE QUESTIONS. 
          DO YOU HAVE ANYTHING TO ADD TO THAT, ELLIE? 
          >> THE SEARCH INTENT HERE, YOU CAN SEE WHY PEOPLE ARE COMING IN FOR FISHING. IT OBVIOUSLY MUST BE VERY POPULAR FOR THE PEOPLE WHO ARE LOOKING FOR THINGS LIKE FISHING NEAR ME. FISHING SPOTS. 
          KAYAKING FISHING SPOTS. PLACES TO FISH. 
          GOOD FISHING SPOTS NEAR ME. THAT KIND OF THING. 
          GOOGLE ADS ARE BOTTOM OF THE FINAL THING. 
          I'M LOOKING FOR SOMETHING RIGHT NOW AND I WANT TO BE SHOWN THE MOST RELEVANT THING FOR WHAT I AM LOOKING FOR. 
          SO THANKFULLY, PEOPLE ARE JUST WITHIN THE INTENT TO WANT TO FIND SOMEWHERE TO FISH NEARBY. AND THE REST IS HISTORY. 
          >> AND TWO, TO ADD TO THAT, WE SHARE THIS REPORT WITH CARRIE SO SHE KNOWS WHAT PEOPLE ARE SEARCHING. 
          SO THE CONTENT CAN REALLY ANSWER THOSE QUESTIONS AND DRIVE -- DESCRIBES A LOT OF OUR CONTENT DECISIONS. 
          >> AND THEN, TO ADD TO THAT FROM A CONTENT PERSPECTIVE. 
          WHOEVER IS RUNNING THE SOCIALS AND STUFF -- BECAUSE WE HAVE A VERY SMALL BUDGET WITH WHAT WE DO. 
          A LOT OF TIMES WHEN WE FIND PEOPLE UNSOCIAL, IS IF YOU FIND SOMEONE WHO IS CREATING CONTENT THAT IS IN LINE WITH SOME OF THESE SEARCHES THAT WE ARE TRYING TO PROMOTE IS SHARING THEM.OT JUST ENGAGING THEM BUT ALSO SHARING THEM. 
          AND THEN YOU CAN PIGGYBACK OFF OF THAT CONTENT. 
          IT'S JUST ANOTHER HIGH-VALUE WAY TO DO IT. 
          SINCE YOU DON'T HAVE PEOPLE NECESSARILY AT A GOOD FISHING SPOT ALL THE TIME, THERE ARE PEOPLE OUT THERE DOING IT. 
          AND THESE THINGS CREATE PRETTY GOOD CONTENT THAT YOU CAN USE 
          TO STAY IN PEOPLE'S FEEDS. >> ABSOLUTELY. 
          WE HAVE A COUPLE OF MEETINGS COMING UP WITH SOME OF THOSE 
          LOCAL INFLUENCERS.> NICE. >> I HAVE A QUESTION. 
          SO THE CONVERSION -- WE HAVE A TOTAL CONVERSION OF EIGHT. 
          IS THAT HIGH INDUSTRY-STANDARD? ARE WE OKAY WITH THAT? AND THIS IS PAGE -- I DON'T KNOW WHAT PAGE IT IS ACTUALLY. 
          THERE IS NO PAGE NUMBER, SORRY. IT'S WITH REGARD TO THE GOOGLE AD WORDS. DO WE HAVE ANY PLANS OF LOOKING AND EVALUATING, OKAY, THIS AD IS NOT WORKING. 
          IT'S NOT GENERATING ENOUGH TRAFFIC. 
          OR IT'S JENNY WEIGHING TRAFFIC, BUT I DON'T KNOW IF 30 SECONDS BEING ON THE PAGE -- I THINK IT SET FOR 30 SECONDS OR 35 SECONDS -- IS THAT ENOUGH FOR THEM TO ENGAGE? WHAT CHANGES ARE WE DOING TO MAKE IT BETTER? OR ARE WE EVEN MAKING ANY CHANGES? 
          >> I WILL ANSWER YOUR FIRST QUESTION FIRST. 
          FOR OUR CONVERSIONS, THIS IS MORE OF SOMETHING WE LIKE TO TRACK TO SEE THAT PEOPLE ARE DOWNLOADING OUR VISITORS GUIDE. 
          THERE ARE REALLY INDUSTRY SCANDALS FOR HOW MANY PEOPLE DOWNLOAD THE VISITORS GUIDE MONTHLY. 
          THIS IS THE OLD ONE AND WE ARE WORKING ON A NEW ONE. 
          BUNCHES OF NEW CONTACT AND NEW IMAGES. 
          I HOPE WHEN WE GET THAT ONE UP WE WILL SEE IT GROW. 
          BUT THIS IS MORE OR LESS TO LET KIMBERLY AND THE TEAM KNOW THERE IS AN INTEREST AND THESE ARE THE CONVERSIONS THAT SPECIFICALLY ARE GOOGLE ADS ARE TRACKING. 
          AND ALSO, WE TAKE THESE CONVERSIONS AND WE TELL GOOGLE HEY, FIND MORE PEOPLE LIKE THAT. 
          AND THAT'S HOW GOOGLE USES THEIR TARGETING PARAMETERS TO DO SO. SO IT'S TWOFOLD. 
          WE WANT TO KEEP TRACK OF WHO WAS ASKING FOR THE GUIDE AND WE WANT TO MAKE GOOGLE VIEWS THE TOOLS THEY HAVE TO FIND MORE PEOPLE WHO WOULD BE MORE LIKELY TO MAKE CONVERSIOS. 
          SO THAT'S PART ONE. >> CAN I JUMP IN AND ADD ONE OF 
          [00:25:02]
THE PERFORMANCE MEASUREMENTS THAT WE DO PROVIDE YOU ALL AT EVERY MEETING IS THE NUMBER OF VISITOR GUIDE REQUESTS. 
          SO I WANT TO NOTE THAT THE PREVIOUS FOUR YEARS, BEFORE WE LAUNCHED THE SITE, WE SENT OUT 30 -- OVER THE FOUR YEARS -- WE SENT OUT OVER 30 VISITOR GUIDES. 
          AND SINCE OCTOBER, WE ALREADY SENT OUT 82. 
          EVEN THOUGH THAT NUMBER LOOKS REALLY SMALL, IT'S MONUMENTAL 
          COMPARED TO WHERE WE WERE. >> I MEAN, I GET THAT. 
          IF YOU ARE GOING TO COMPARE IT VERSUS WHERE WE WERE BEFORE. 
          BUT YOU KNOW, WE ARE WHERE WE ARE RIGHT NOW. 
          AND WE ARE SPENDING MONEY ON THINGS THAT NEED TO GENERATE 
          CERTAIN THINGS. >> ABSOLUTELY. 
          >> AND SO, YES, IT'S GREAT. DON'T GET ME WRONG, OKAY? I'M NOT TAKING THAT AWAY FROM THE TEAM THAT WE HAVE SO MANY PEOPLE ASKING. BUT WE JUST WANT TO MAKE SURE WE ARE REALLY MAKING FULL USE OF THE MONEY THAT WE ARE SPENDING. AND SPENDING IT WHERE WE ARE SUPPOSED TO. AND THEN NOT SPENDING IT ON THINGS -- THINGS THAT ARE TRENDING DOWN OR NOT DOING WELL. AND THINGS LIKE THAT. 
          I KNOW ALLIE YOU WERE ABOUT TO ANSWER THE SECOND QUESTION. 
          BUT I DO HAVE 1/3 QUESTION. WITH THE FISHING SHOWING UP SO HIGH. I NOTICED THAT OUR FLYER -- IT DOES HAVE THE WATERWAY. BUT IT HAS THE PARK. 
          BUT IT HAS NOTHING WITH FISHING. 
          DO WE HAVE FLYERS WITH FISHING? >> NOT YET. 
          BUT WE ARE WORKING ON THAT CONTENT. 
          >> GOT IT. THANK YOU. 
          >> ALLIE BEFORE YOU GET STARTED. 
          I LOOK AT MY OWN USAGE IN TERMS OF WHEN I'M LOOKING THING UP ON WEBSITE. I CAN'T REMEMBER THE LAST TIME THAT I WOULD HAVE DOWNLOADED AND PRINTED OUT ANYTHING OFF THE WEB FOR MY OWN PERSONAL USE.I DON'T GET TOO EXCITED ABOUT THE FACT THAT THERE AREN'T A LOT OF PEOPLE DOWNLOADING OR DOING OTHER THINGS WITH THE BROCHURE. 
          I THINK SOME OF THE OTHER NUMBERS ARE PROBABLY MORE IMPORTANT. I MEAN, I DO GET -- I THINK IT'S A WISE THING THAT WE CONTINUE TO LOOK AT THIS. 
          SO WE CAN UPDATE AND CHANGE WHERE WE ARE ADVERTISING AND WHAT WE ARE ADVERTISING. I'D BE GLAD TO TALK SOMEBODY ON A FISHING TOURNAMENT AT CLAY COUNTY AT SOME POINT. 
          WE PARTY GOT THE PEOPLE COMING HERE! SO WE HAVE TO GIVE THEM SOMETHING TO GO FISHING FOR. 
          >> (LAUGHING) I AGREE. SO TO ANSWER YOUR SECOND QUESTION ABOUT ADS THAT MAY NOT BE WORKING. 
          WE LOOK AT THEM DAILY, WEEKLY AND MONTHLY TO DETERMINE WHAT IS WORKING AND WHAT'S NOT. AND AS YOU PROBABLY REMEMBER, I SAID IT'S PROBABLY TIME FOR US TO REFRESH OUR FACEBOOK VIDEO CAMPAIGN.E ARE STARTING TO SEE A LITTLE DECLINE IN PERFORMANCE. SO WE DO KEEP TRACK. 
          THERE IS ALSO THE THING OF SEARCH INTENT. 
          YOU CAN SEE OUR RECORD RESTAURANT CAMPAIGN DOESN'T QUITE HAVE THE IMPRESSION SHARE THAT OUR FISHING CAMPAIGN DOES. 
          IT DOESN'T NECESSARILY MEAN IT'S NOT WORKING. 
          IT'S BECAUSE THE WAY GOOGLE ADS ARE. 
          I WOULD HAVE TO AS A USER GOOGLE RESTAURANTS NEAR ME. 
          AND IF I WAS IN OUR TARGETING PARAMETERS, OUR AD WOULD PRESUMABLY COME UP. WHETHER I WANT TO CLICK ON THAT OR NOT, BECAUSE MAYBE I DON'T KNOW CLAY COUNTY IS A FOOD DESTINATION. MAYBE I DON'T WANT TO GO TO A TOURISM WEBSITE TO LOOK FOR RESTAURANTS. 
          IT'S ALWAYS SOMETHING WE CAN LOOK AT. ALERTED BY MY TEAM THAT IT NEEDS CHANGED. IT'S JUST NOT GETTING CLICK DONE. SO IF THAT IS A QUALITY ISSUE -- IT COULD BE BUT I HAVEN'T BEEN TOLD IT WAS. 
          OR COULD BE A NON-INTEREST USE FROM USERS. 
          IT'S STILL WITHIN INDUSTRY STANDARDS OF THE CPC. 
          BUT OBVIOUSLY, THE CLICKS ARE LOWER FOR THAT. 
          I'M NOT SURE WHAT SLIDE YOU WERE LOOKING AT -- WAS AT THIS ONE HERE? THAT 32ND THING YOU MENTIONED? SO THE AVERAGE (INDISCERNIBLE) DURATION, I WOULD HAVE TO GET WITH THE INDUSTRY STANDARD NUMBER WITH YOU IS WHAT WE WANT THE USER TO STAND THE SIGHT DURATION WISE. 
          BUT I BELIEVE 30 SECONDS IS HIGHER. 
          ANYTHING UNDER 10 IS CONSIDERED A BOUNCE. 
          AND YOU CAN SEE THE LOWEST ONE WE HAVE IS 10 SECONDS. 
          I BELIEVE THAT'S ABOVE INDUSTRY STANDARDS BUT I CAN GET YOU THAT NUMBER AND SHARE IT WITH YOU. 
          >> DOES ANYBODY HAVE ANY OTHER QUESTIONS OR OBSERVATIONS? 
          [00:30:05]
ALL RIGHT. KIMBERLY ANYTHING ELSE GO OVER 
          AT THIS POINT? >> I JUST WANT TO MAKE SURE THAT YOU ALL KNOW ALLIE AND I SPEAK ON A WEEKLY BASIS TO MAKE THOSE ADJUSTMENTS THAT YOU WERE TALKING ABOUT, BECAUSE IT'S IMPORTANT. THE WHOLE REASON THAT WE DO DIGITAL MARKETING IS SO WE CAN BE NIMBLE AND CHANGE THINGS WHEN THE NUMBERS -- WHEN THE DATA TELLS US TO. 
          SO PLEASE KNOW THAT WE ARE MEETING WEEKLY. 
          ALLIE IS MY NEW BEST FRIEND! WE BEEN WORKING TOGETHER FOR A YEAR NOW. SHE'S A GREAT ALLY OF OURS. 
          SHE KNOWS MORE ABOUT -- I MEAN, SHE'S LEARNING MORE AND MORE AND MORE ABOUT CLAY COUNTY EVERY DAY. 
          AND THE TEAM IS GREAT. SHE HAS A WHOLE TEAM OF PEOPLE SUPPORTING OUR EFFORTS. AND SO, IT'S A GREAT WAY TO 
          START MARKETING CLAY COUNTY. >> OKAY. 
          >> THANK YOU, ALLIE. >> THANKS, ALLIE. 
          >> HAVE A GREAT REST OF YOUR DAY, ALL! 
          >> I HAD A QUESTION ABOUT THE GOLF. 
          IT WAS SURPRISING TO ME THAT GOLF WAS RANKED A LITTLE BIT 
          LOW. >> SO WHAT WE INTEND TO DO IN ALL OF OUR GOLF INFORMATION IS TO DIRECT PEOPLE TO OUR GOLF MARKETING PARTNER. SO THERE IS A RECIPROCAL RELATIONSHIP THERE. WHERE THE ANALYTICS MAY SHOW LOWER ON OUR SITE, YOU'LL SEE THAT SOME OF THE REPORTS FROM FLORIDA'S FIRST COAST OF GOLF, THAT WE ARE GETTING MORE COVERAGE ON THEIR SITE. BECAUSE THAT'S THE GOLF 
          ENTHUSIAST. >> ALL RIGHT. 
          I WAS A LITTLE WORRIED ABOUT THAT BECAUSE I KNOW WE DID PUT MONEY INTO GOLF. IN THAT PARTNERSHIP. 
          AND THEN, I SEE HERE THAT GOLF IS A LITTLE BIT LOW. 
          AND I'M LIKE OKAY, ARE WE NOT SPENDING OUR MONEY CORRECTLY? THAT IT IS SO LOW RIGHT NOW. THANK YOU FOR THAT ANSWER. 
          >> DAVE. [NAME] WILL BE AT THE OCTOBER MEETING TO TALK MORE ABOUT FLORIDA'S FIRST COAST OF GOLF. 
          AND THAT MARKETING EFFORT. ALLIE, DID YOU HAVE ANYTHING TO ADD TO THAT?> JUST TO SAY THAT MAYBE WITH CARRIE COMING ON AND MAKING ALL OF THIS NEW CONTENT, MAYBE IT WOULD BE PRUDENT TO CHANGE WHERE THE ADS GO TO. 
          INSTEAD OF OUR WHAT TO DO PAGE THAT HAS THE GOLF COURSES LISTED. MAYBE INSTEAD A BLOG OR QUICK ROUNDUP OF THE DIFFERENT GOLF COURSES. 
          SOMETHING THAT INFORMS A LITTLE BIT MORE ABOUT THE DIFFERENT ONES. AND MAYBE THAT WILL HELP THE 
          PERFORMANCE A LITTLE BIT. >> OR MAYBE OUR NEW GOLF 
          PASSPORT WHEN WE BUILD THAT. >> THAT TOO. 
          >> I AGREE. I THINK WE CAN GIVE THEM A LITTLE CONTENT WHICH WILL LEAD THEM TO EVEN MORE CONTENT. 
          BASED ON THE NUMBERS I SAW ON THEIR WEBSITE, IN TERMS OF THE ROUNDS OF GOLF BEING PLAYED, CERTAINLY WE HAVE THAT KIND OF 
          [3.  Airstream Ventures- Sports Event Update]
AUDIENCE. WHETHER WE PUT A FISHING POLE IN THE GOLF BAG AS WELL, I'M NOT REALLY SURE. 
          BUT WE ARE GOING TO TAKE ADVANTAGE OF THAT FISHING THING 
          ONE WAY OR ANOTHER! >> THANK YOU, ALLIE. 
          >> THANK YOU. BYE GUYS. 
          >> SO WILL MOVE ON TO -- DOES ANYBODY HAVE A WRAPUP OR QUESTION ON THE WEBSITE STUFF? OKAY. 
          NUMBER THREE AIRSTREAM VENTURES. 
          WHO ARE WE GOING TO SEE? ALAN ARE YOU GOING TO GET US 
          STARTED? >> ALLEN WITH AIRSTREAM ADVENTURES. A CONTINUED THANKS EVERYBODY FOR YOUR SUPPORT. WE'VE HAD A LOT OF GREAT EVENTS GOING ON. AND EVENTS THAT ARE IN THE PROCESS THAT JOEL WILL GO OVER. WHEN WE STARTED THIS A LITTLE WHILE AGO, WHAT WE ARE REALLY EXCITED ABOUT IS THERE IS FACILITY MOVEMENT AND THINGS THAT ARE BEGINNING TO HAPPEN. 
          WHEN WE SAT HERE ABOUT 18 MONTHS AGO WE SAID THESE ARE THE EVENTS WE THINK WE CAN BRING INITIALLY. 
          BUT AS WE CONTINUE TO GROW AND FOSTER STUFF AS A COUNTY, WE WILL GET MORE AND MORE STUFF. I THINK THERE IS AN EXCITEMENT AROUND THAT AS WELL. BUT WE HAVE ALSO HAD AND WILL 
          [00:35:01]
GOING TO HAVE SOME BIG EXHAUSTIVE EVENTS THAT REQUIRE A LOT OF OPERATIONAL NEEDS AND HELPS AND WANTS AND DESIRES. 
          FOR THOSE THAT WE HAVE HAD, US CYCLING BEING ONE, THANK YOU TO ALL OF THOSE WHO HELPED.T WAS A MASSIVE UNDERTAKING. 
          IT WAS A WILD SUCCESS BUT IT TOOK A LOT OF PEOPLE TO MAKE THAT HAPPEN. SO I JUST WANTED TO SAY THANK YOU ON BEHALF OF OUR COMPANY AND US CYCLING. 
          THE FINAL THING AND THEN JOE WILL GO OVER THING IS THIS SATURDAY NIGHTS, OUR COMPANY PUTS ON A BIG HIGH SCHOOL FOOTBALL SHOWCASE EVENT. IT'S IN DUVAL COUNTY. 
          BUT THE FINAL GAME AT 7:00 ARE TWO CLAY COUNTY TEAMS. ORANGE PARK WILL PLAY OAKLEAF. THAT WILL BE ON TV FOR AND WILL BE BROADCAST ON RADIO, WHICH IS THE JAG WIRE'S FLAGSHIP STATION. BRING THAT UP BECAUSE WE WERE SHOWCASE CLAY COUNTY A LOT IN THAT BROADCAST AND TALK A LOT ABOUT CLAY COUNTY. WE CONTROL THAT BROADCAST 100 PERCENT WITH TV FOUR. WHILE IT'S NOT BRINGING TOURISM, IT'S GOING TO SPARK A LOT OF CONVERSATION ABOUT CLAY COUNTY. AND THE ANNOUNCERS HAVE A LOT OF STUFF IN THEIR SCRIPT TO TALK ABOUT CLAY COUNTY. 
          WE MAY THROW FISHING IN THERE NOW! THINGS WE NEED TO TALK ABOUT TO PROMOTE CLAY COUNTY. 
          SO IF YOU ARE HOME AND ON YOUR PHONE, YOU CAN HAVE THE TV FOR APP AND WATCH THE GAME LIVE. EITHER ON YOUR IPAD OR TV. 
          SO WE WILL GIVE A LOT OF LOVE TO CLAY COUNTY THANKS TO OUR PARTNERSHIP. AND WITH THAT, JOEL WILL GO 
          OVER THE EVENTS AND NUMBERS. >> WEARS A GAME BEING PLAYED? 
          >> IT'S BEING PLAYED AT BOWLES. WE ARE PLAYING THREE GAMES. 
          THEY HAVE A TURF FIELD SO WE HAVE TO PLAY IT THERE AND THEY HAVE GREAT LIGHTS FOR TV. IF YOU HAVE AN INTEREST IN AND WE CAN MAKE THAT HAPPEN. BUT IT SHOULD BE A LOT OF FUN. 
          >> GOOD. THANK YOU. 
          >> SO IT'S BEEN A WHILE SINCE WE'VE MET. 
          I THINK WE HAVE FINALLY DRIED OUT FROM THE MONSOON. 
          SO HOSTED OUR FIRST NATIONAL CHAMPIONSHIP AND CLAY COUNTY. 
          IT WAS AN EXCITING EVENT JUST SHY OF 400 PARTICIPANTS. 
          OUT OF AREA PARTICIPANTS -- THAT'S OUTSIDE OF THE DRY MARKET -- 359 OF THOSE PARTICIPANTS SPENT THE NIGHT AND SPENT THE WEEK IN CLAY COUNTY. 
          OUR ESTIMATED ROOM NIGHTS IS 554. 
          AN ECONOMIC IMPACT IS OVER $1 MILLION FROM THE EVENT. 
          ALL THINGS CONSIDERED, WHEN WE LANDED THIS, WE KNEW WE WERE GOING TO BE FORTUNATE TO HAVE A NATIONAL CHAMPIONSHIP. 
          AND WITH EVERYTHING THAT HAPPENED SINCE THAT TIME, WE ARE EXCITED THAT WE WERE ABLE TO HAVE THE FIRST ONE AND IT BE A SUCCESS. AND START PLANNING FOR 22. 
          I HAD TO REMEMBER WHAT YEAR WE ARE IN. 
          >> WHAT WAS THE GENERAL REACTION FROM USA CYCLING? WERE THEY PLEASE? OBVIOUSLY WE LEARN SOME THINGS OURSELVES IN TERMS OF WHAT TO DO THE NEXT TIME AROUND. 
          BUT WHAT WAS THEIR GENERAL OPINION? 
          >> THEY WERE PLEASED WITH IT. THE ONE TAKE AWAY IS IF WE COULD FIND MOUNTAINS, THAT WOULD MAKE THINGS A LITTLE BETTER. 
          [LAUGHTER] >> GOOD LUCK WITH THAT! 
          >> AND THE FUNNY THING WAS, THE COURSES ARE FLAT. 
          SO THE HEAT WAS SUPPOSED TO COUNTERACT AND BE OUR VERSION OF MOUNTAINS. BUT BECAUSE WE HAD THE RAIN, WE DIDN'T HAVE THE HEAT. SO INSTEAD OF THE RACERS SPREADING OUT, WE HAD A LOT OF TIGHT RACES. 
          IT MADE FOR REALLY GREAT RACING FROM THEIR STANDPOINT. 
          BUT THERE ARE A COUPLE OF LITTLE THINGS THEY WANT TO TWEAK. DIFFERENT THINGS WITH THE CRITERIUM. AND MAYBE SHUTTING DOWN ANOTHER PIECE OF THE ROAD TO CREATE A FAN FESTIVAL. 
          GETTING THE COMMUNITY MORE ENGAGED. 
          BUT FOR THE MOST PART THEY WERE REALLY PLEASED AND ARE EXCITED ABOUT NEXT YEAR. THE SUNSHINE STATE GAME. 
          SO WE HOSTED FOR THE FIRST TIME EVER HERE. 
          WE HAD FOUR DIFFERENT DISCIPLINES HERE. 
          ULTIMATE FRISBEING THE MOST POPULAR. 
          WE HAD A STRONG START WITH PICKLE BALL. 
          DISC GOLF THAT'S THE FIRST TIME EVER THEY HAD IT IN THE SUNSHINE STATE GAMES. WE ARE TALKING WITH THEM TO MAKE THAT A PERENNIAL PIECE THAT IS HERE IN CLAY COUNTY. 
          THAT IT WOULDN'T TRAVEL AROUND. AS YOU LOOK AT IT, 445 PARTICIPANTS. WE WERE A LITTLE LOW ON THE ELDERBERRY PARTICIPANTS. BUT TOTAL ATTENDEE IS 860. 
          THE ULTIMATE FRISBEE ON THAT SATURDAY AFTERNOON, IT WAS PACKED OUT AT FLEMING PLANTATION PARK. 
          [00:40:10]
THE ECONOMIC IMPACT WAS 83,000. ONE OF THE THINGS THAT IS A BIG PIECE OF ECONOMIC IMPACT IS ANYTIME YOU DO YOUTH SPORTS, AND MULTIPLIES DRASTICALLY. BECAUSE MOM AND DAD HAVE TO COME AND THEY HAVE TO BRING FAMILY. 
          SO WHEN YOU GET TO SOME OF THESE MORE RECREATIONAL EVENTS -- ADULT SPORTING EVENTS -- YOU START TO SEE THE ECONOMIC IMPACT CHANGE A LITTLE MORE. BECAUSE I'M GOING TO GO BY MYSELF AND I'M NOT BRINGING THE FAMILY. 
          THAT'S ANOTHER PIECE OF THE PUZZLE WHEN YOU LOOK AT THE ECONOMIC IMPACT. LOOKING AHEAD AND LOOKING BACK. 
          WE RECENTLY -- YOU WILL SEE A LOT MORE DISC GOLF COMING DOWN THE PIKE. WE'VE GOT THE GOLF WEEK JUNIOR AMATEUR COMING UP IN NOVEMBER ALONG WITH (INDISCERNIBLE). 
          THE NITRO RALLY CROSS. AND THE YOUTH LACROSSE TOURNAMENT IS GOING TO BE IN JUNE. 
          THAT'S THE TIMEFRAME ON THAT. SO WE ARE FINALIZING SOME POINTS ON THAT TO COME BACK TO YOU GUYS WITH FOR THE NEXT MEETING. WITH THE DISC GOLF, WE ARE IN THAT TIMEFRAME WHERE WE ARE SWITCHING GEARS. 
          GETTING RAMPED UP AND SCHEDULING STUFF FOR 22. 
          OSTING THE DISC GOLF CHAMPIONSHIP. 
          KINDA GOT THE GUYS -- RONNIE VAN ZANDT -- WHAT ELSE CAN WE DO WHAT ELSE CAN WE BRING? SO WE WERE ABLE TO GET THE DISC GOLF DOUBLES US OPEN QUALIFIER OUT THERE AT THE END OF JULY. 
          SO WE ARE GETTING TOGETHER IN THE NEXT COUPLE WEEKS TO GO OVER 22. WHAT CAN WE DO? WHAT CAN WE BRING? WHAT ARE SOME EVENTS THAT WE MIGHT OWN THAT CAN CREATE AN ECONOMIC IMPACT AND REALLY HELP MAKE THE GOLF COURSE A MUST PLAY AS A DESTINATION STANDPOINT. AND WITH KEYSTONE BEACH. 
          WE ARE WORKING WITH LYNN AND SCOTT ON HOW WE CAN ACTIVATE THAT AREA. IT'S BEAUTIFUL, HOW DO WE ACTIVATE THAT? IS IT A FISHING TOURNAMENT? BUT ALSO, IS IT A JET SKI RACE? IS IT A MOTORIZED SURFBOARD? WHAT ARE SOME EVENTS THAT WE CAN BRING THAT WE CAN'T BRING ANYWHERE ELSE? SO WE ARE WORKING WITH THEM TO FIND DIFFERENT WAYS TO USE THE LAKE THEY ARE TO MAKE THAT HAPPEN. SO TO GIVE YOU A COMPARISON FROM WHERE WE ARE AT WITH OUR CONTRACT AND BENCHMARKS. 
          WE ARE JUST SHY OF 1200 ROOM NIGHTS. 
          OUR ECONOMIC IMPACT FOR THIS YEAR IS OVER 1.2 MILLION. 
          AND THE MARKETING VALUE OF OUR EVENTS ARE 200,000. 
          SO WE LIKE TO GIVE YOU GUYS A BENCHMARK OF WHERE WE ARE AT AGAINST THE INVESTMENT WITH OUR COMPANY. 
          WITH THAT, I TURN IT OVER TO QUESTIONS. 
          >> ANY QUESTIONS FOR JOEL AT THIS POINT? 
          >> I DO.CAN YOU JUST WALK US THROUGH THE ECONOMIC IMPACT? FOR EXAMPLE, FOR THE CYCLING? YOU KNOW, HOW YOU CAME UP WITH 1 MILLION OUT OF THE 359 OUT OF AREA PARTICIPANTS? 
          >> SO WE USE THE FLORIDA SPORTS FOUNDATION FOR ECONOMICAL IMPACT. WE TAKE THE NUMBERS LOCAL, IN-STATE, AND OUT-OF-STATE COMPETITORS. 
          AND YOU GIVE THEM THE NUMBERS AND IT SPITS THAT OUT. 
          IT NORMALLY SKEWS TOWARDS -- OBVIOUSLY, THE FURTHER AWAY YOU GO, THE MORE YOU ARE SPENDING. A LOT OF IT IS BASED ON THE AVERAGE STAY. AND MOST EVERYBODY STAYED FOR NIGHTS. THEY HAD TO COME IN BEFORE THE TIME TRIAL AND THEY STAYED THROUGH THE CRITERIA. 
          SO WHEN YOU HAVE THAT LONGER STAY, THAT WAS A BIG PIECE OF 
          THE PUZZLE.>> AND JOEL, THERE WAS A HANDFUL. 
          AND THIS IS JUST BECAUSE I SAW THEM DRIVING AROUND TOWN -- THERE WAS A HANDFUL OF THEM THAT CAME IN EVEN BEFORE THAT. 
          >> WE HAD ONE GROUP FROM ST. LOUIS THAT WAS HERE FOR THE ENTIRE WEEK. PART OF IT WAS TRAINING TO GET READY AND ACCLIMATED TO THE HEAT. 
          THERE IS SOME ANECDOTAL STUFF THAT SHOWS THAT PEOPLE STAYED A WEEK. SOME PEOPLE CAME LITERALLY SATURDAY NIGHT AND RACED IN THE CRITERIA AND LEFT ON SUNDAY. 
          SO IT WAS A MEDIAN BETWEEN THOSE TWO. 
          >> THE REASON WHY I WAS ASKING IS BECAUSE YOU KNOW, WHEN YOU JUST DIVIDE THE 1 MILLION DIVIDED BY OUT OF AREA PARTICIPANTS, 359, THAT COMES OUT TO BOUT 2800 PER PERSON IS HOW MUCH THEY SPENT. ESTIMATED ROOM NIGHTS, 554 ROOM NIGHTS IS LIKE 1800 PER ROOM NIGHT. 
          I DIDN'T KNOW IF THAT'S HIGH? I MEAN, THE HOTEL PEOPLE COULD PROBABLY ANSWER BETTER. AND I KNOW THAT IS ALREADY A 
          [00:45:06]
FORMULA. WE DO TRAVEL A LOT, AND I DON'T THINK I SPEND 1800 PER NIGHT EACH TIME WE TRAVEL ON FOOD OR GAS. OR HOTELS OR WHATEVER. 
          >> SO THE WAY IT GENERALIZES IT IS HEY, YOU ARE IN TOWN. 
          AND I'M NOT A MATHEMATICIAN, SO I CAN'T TELL YOU HOW THEY COME UP WITH THIS FORMULA. I JUST KNOW THEY STUDIED IT BEYOND BELIEF. BUT IF YOU ARE OUT OF TOWN YOU ARE SPENDING $175 A NIGHT PER PERSON. 
          BUT IF YOU ARE A PARENT OF A CHILD, WHICH THIS SKEWING MORE TOWARDS YOUTH? NOW I HAVE A CHILD PARTICIPANT WHICH MEANS THERE WILL BE AT LEAST ONE ADULT WITH THEM. 
          SO NOW IT'S TWO PEOPLE. THAT'S WHERE THERE ARE SOME MULTIPLIERS THAT FLOW THAT NUMBER FURTHER OUT.> IF THIS IS THE FORMULA THAT THEY NORMALLY USE AND IT'S A FORMULA -- I JUST DON'T WANT TO BE SAYING OH, THESE ARE GREAT NUMBERS. BUT IS THIS REALLY REALISTIC? IS THIS THE NUMBER THAT WE ARE SEEING? $1 MILLION COMING INTO OUR COUNTY? YOU KNOW? IS THAT REALLY REALISTIC? 
          IT'S JUST A QUESTION. >> THERE'S A LOT OF QUESTIONING ECONOMIC IMPACT. BUT WHEN YOU LOOK AT IT, IT'S THE BEST WAY TO MEASURE WHAT MAY NOT BE MEASURABLE. 
          AND TAKE AN AVERAGE. THERE WILL BE SOMEBODY WHO SPENDS $500 A DAY. AND SOMEBODY WHO SPENDS $50 A DAY. IT GIVES YOU THAT AVERAGE AND SPOTLIGHT SNAPSHOT OF WHAT AN AVERAGE PERSON IS SPENDING DURING THEIR ENTIRE STATE. WHEN YOU DIVIDED OUT, THE $1800? THAT'S COUNTING FOOD, HOTEL, LODGING AND ALL OF THOSE BELLS AND WHISTLES. 
          >> US CYCLING COMES IN AND THEY SPEND -- THEY HAVE TO GO TO LOWE'S. THEY HAVE TO GO TO BUY CERTAIN THINGS. THERE WERE TONS OF GENERATORS RENTED. SO THERE WERE A COUPLE HUNDRED THOUSAND DOLLARS SPENT IN THE COMMUNITY JUST TO RUN THE EVENT. NOT NECESSARILY TIED IN WITH TOURISM. AND THAT'S ALSO WHAT HELPS TO SPIT OUT THE MILLION DOLLAR NUMBER. 
          IT'S NOT JUST GEARED TOWARDS THE TAURUS. 
          BUT IF THIS EVENT DIDN'T HAPPEN, THAT SON BUT RENTALS ISN'T BEING SPENT, THERE GENERATORS AREN'T BEING RENTED. 
          SO WHAT IT IS IS A CALCULATION OF WHAT WAS SPENT IN THE COUNTY TO RUN THE EVENT IF THAT MAKES SENSE? 
          >> SO WITH THAT ALSO MEAN THE SPEND THE EVENT DID FOR HIRING THE POLICE OFFICERS AND THINGS LIKE THAT? 
          >> CORRECT. ALL OF THAT STUFF. 
          THAT'S WHAT I WAS TALKING ABOUT. 
          WITH $200,000 WAS SPENT JUST TO RUN THE EVENT AND IT WAS ALL SPENT IN THE COUNTY. THAT JUST GETS YOU THE POINT TO RUN THE EVENT. AND THEN IT'S THE HOTELS AND RESTAURANTS ON TOP OF THAT. I THINK ALL OF THAT IS 
          POPULATED INTO THAT NUMBER. >> OKAY. 
          I'M NOT GIVING YOU GUYS A HARD TIME. 
          I JUST WANT TO UNDERSTAND. I JUST WANT TO MAKE SURE. 
          IT'S EASY TO SAY OH, WE WILL BRING IN 5000 PEOPLE. 
          AND THEN 1000 PEOPLE COME. SO WE GET ENAMORED BY THIS $1 MILLION. BUT WAS IS IT REALLY? LET'S BREAK IT DOWN. IS IT REALISTIC AND IS IT REALLY WHAT WE ARE SEEING? OR IS IT CLOSER TO THE MAYBE P$500,000 RANGE OR $700,000 RANGE? I JUST WANT TO MAKE SURE WE KNOW WHY WE ARE SAYING IT'S $1 
          MILLION. >> IF I COULD JUMP IN, JOEL. 
          IT GOES BACK TO THE FORMULAS THEY PUT TOGETHER. 
          THERE IS A DIFFERENT FORMULA FOR DIFFERENT EVENTS BASED ON IF IT'S A YOUTH EVENT. THEY PREDICT DIFFERENT NUMBERS FOR EXPENDITURES BASED ON FOOD AND THOSE KIND OF THINGS. 
          THE OTHER THING YOU HAVE TO REMEMBER IS IF THERE IS A DOLLAR SPENT AT A HOTEL AND IT RESULTS IN A FRONT DESK CLERK OR SOMEBODY IN HOUSEKEEPING, THE SALARIES PAID THERE ARE ALSO SPENT IN THE COMMUNITY. IT ALSO ANALYZES ALL OF THE DOLLARS THAT COULD BE SPENT BASED ON HAVING THOSE 399 PEOPLE PLUS ALL OF JOEL'S PEOPLE IN THE FIRE AND RESCUE, THE SHERIFF'S OFFICE. ALL OF THAT. 
          I THINK WHAT YOU NEED TO DO IS PUT SOME FAITH IN THE FORMULA. 
          [00:50:12]
BECAUSE THAT'S WHAT THEY USE STATEWIDE. 
          NATIONWIDE. AND IT GIVES US A BENCHMARK WHERE WE KNOW IF IT'S NEXT YEAR AND IT'S LOWER OR HIGHER THAN THAT THEN WE KNOW WE DID IT. IS IT MAYBE A MILLION? IT'S PROBABLY CLOSE. IS IT A LITTLE LOWER? MAYBE. BUT IT'S TOUGH TO FIGURE OUT. 
          AND TO QUANTIFY IT ANY OTHER WAY WOULD BE ALMOST IMPOSSIBLE. 
          >> WELL SAID. >> THANK YOU. 
          >> GOOD QUESTION. YES SIR? 
          >> THAT'S IT. JUST QUESTIONS. 
          >> I JUST HAVE ONE COMMENT. JUST TO GET FAMILIAR AS A TDC IT WOULD PROBABLY BE NICE TO PUT EYES ON THIS FORMULA. 
          THAT WAY WE WON'T HAVE THAT QUESTION EVERY TIME JOEL COMES UP. AND IT'S A REASONABLE QUESTION. 
          WE ARE PUTTING EFFORT TOWARDS THIS NOW AND GIVING GRANTS. 
          WE HAVE THE RESPONSIBILITY TO MAKE SURE THAT WHAT WE ARE DOING NOW -- AND ONE OF THE THINGS I LOOK LONG-RANGE. 
          SOME FOLKS KNOW I LIKE THESE ALGORITHMS. 
          >> I THINK PAT AND MARIANNA -- WE SAT HERE YEARS AGO THINKING ABOUT THESE THINGS (LAUGHING). ND HERE WE ARE. 
          WE ARE DOING IT AND IT'S PRETTY COOL. 
          LET'S THINK LONG-RANGE. BECAUSE I THINK WHAT I AM SEEING IS GROWING. A GREAT ENERGY. 
          AND SOMEDAY WE WILL NEED TO COME UP WITH WHAT'S THE BEST BANG FOR OUR BUCK? AND COME UP WITH SOME ALGORITHM. WE GAVE A GRANT OF 25,000 ON THIS ONE. SO SOME KIND OF ALGORITHM THAT GIVES US AN ROI. SO WHEN WE HAVE THIS COMPETITIVE 5 TO 10 EVENTS THAT WE CAN MAKE SOME LOGICAL DECISIONS ON WHICH ONES ARE THE BEST FOR US. 
          >> THAT'S A GOOD THOUGHT. AND WE TALKED ABOUT THAT BEFORE. IN TERMS OF MAKING SURE. 
          IN THE BEGINNING, WE WERE LOOKING AT PRETTY MUCH ANY KIND OF EVENT JUST SO WE COULD SAY WE HAVE EVENTS AND BUILD UP A PORTFOLIO. AS WE MOVE FORWARD, WE WILL BE MORE DISCERNING IN TERMS OF THOSE EVENTS. 
          AND DO WHAT WE WANT TO. IT MIGHT NOT BE SPECIFIC ECONOMIC IMPACT. OR CERTAIN THING WE ARE USING TO JUDGE THESE. WHETHER IT'S OUR ALGORITHM OR SOME OTHER FACTOR THAT WE WANT TO BRING THIS PARTICULAR GROUP IN BECAUSE IT GETS US TO THE NEXT LEVEL. 
          >> ONE OF THE OTHER THINGS IS SOME OF THE TIMES WE WILL COME TO YOU WITH A DIFFERENT EVENT THAT HAS A MEDIA VALUE. 
          WHEN WE LOOK AT SOME OF THOSE EVENTS AT KEYSTONE BEACH, THOSE ARE TV EVENTS THAT WILL HAVE ELEMENTS OVER AND ABOVE. 
          WE MIGHT NOT HAVE AS MANY PARTICIPANTS, BUT WE WILL HAVE INCREASED MEDIA COVERAGE. AND THAT TELLS THE STORY OF CLAY COUNTY THROUGH A DIFFERENT LENS. 
          >> HOW DO YOU GET THE MARKETING VALUE? 
          >> IT'S ANOTHER FORMULA. YOU PLUG-IN THEY HAVE THESE MANY FOLLOWERS AND THESE NUMBERS OF TWEETS. 
          IT'S LIKE A DOLLAR A CLICK OR A DOLLAR PER FOLLOWER. 
          AND YOU START ADDING IT UP. >> AND HOW DOES THAT PERCOLATE 
          FOR YOU, KIMBERLY, AND MEANING? >> THAT'S WHERE WE TAKE A LOOK AT ORIGINS. WEBSITE TRAFFIC. 
          WE COORDINATE SOCIAL MEDIA POSTS. 
          WE WORK TOGETHER FROM THE MEDIA STANDPOINT. 
          IT'S INCORPORATED INTO SOME OF OUR ANALYTICS ALREADY. 
          BUT WE MAY BE SHARING USA CYCLING'S POST. 
          WE MAY BE SHARING THAT TOURNAMENT POST TO HELP BOOST NOT ONLY THEIR ANALYTICS BUT IT BOOSTS HOURS TO. 
          AND IT INTRODUCES A DESTINATION TO THEIR FOLLOWING. 
          >> YOU CAN SEE IN THE EVENTS. THE CYCLING WAS A NATIONAL EVENT. HEADLINES, WHETHER THEY WERE WEB OR PRINT-BASED MEDIA. CYCLING MEDIA. 
          JUST GENERAL MEDIA STOP AND LOOK AT THE MARKETING VALUE ON THAT COMPARED TO SUNSHINE STATE GAMES WHICH WAS IN-HOUSE AND VERY LOW-KEY. YOU CAN SEE THE DIFFERENCE. 
          THAT'S PRETTY MUCH WHAT WE ARE LOOKING FOR. 
          SO THERE WILL BE HIGH PROFILE EVENTS AND THE SUNSHINE STATE GAMES IS SOMETHING I THINK CAN BUILD. 
          BUT IT ALSO WASN'T AN EXPENSIVE EVENT FOR US TO BE INVOLVED WITH. WHERE'S USA CYCLING WAS AN EXPENSIVE EVENT. WE POURED A LOT OF RESOURCES INTO IT SO WE EXPECTED WE WOULD GET A LOT BACK. 
          OTHERWISE WE WOULDN'T BE INTERESTED. 
          >> WE JUST HAD A MEETING WITH FLORIDA SPORTS FOUNDATION YESTERDAY TO TALK ABOUT THE EVENTS. 
          [00:55:08]
WHAT WE CAN DO.ND WE MAY HAVE SOME MORE OPPORTUNITIES THERE. WE DID A WHOLE DEBRIEF ABOUT WHAT WORKED AND WHAT DIDN'T. AND ARE EXCITED ABOUT THE 
          FUTURE AND WORKING WITH THEM. >> ON THE TOPIC OF EVENTS AND YOU MENTIONED ALREADY THE FISHING TOURNAMENTS. 
          HAS ANYBODY REACHED OUT TO FOR EXAMPLE IN PALATKA THEY RAN A LOT OF GOOD ONES THAT GAINED A LOT OF POPULARITY TO SEE WHAT 
          THAT MAKES IT ATTRACTIVE? >> OUR CHALLENGE WITH FISHING EVENTS IS WE DON'T HAVE A BOAT RAMP LARGE ENOUGH. 
          >> SO WHAT HAPPENS AT A FISHING TOURNAMENT IS EVERYBODY GOES OFF THE SAME RAMP AT THE SAME TIME. 
          >> WHAT MAGNITUDE OF NOT BIG ENOUGH ARE WE TALKING? 
          >> NOT EVEN IN THE BALLPARK. >> LET ME JUST JUMP IN. 
          FOR NUMBER OF YEARS I WAS WORKING IN RADIO AT BRIDGEPORT CONNECTICUT. THEY USED TO CALL IT THE MILLION DOLLAR BLUEFISH TOURNAMENT. 
          THEY NEVER'S ALL STARTED AT THE SAME PLACE. 
          THEY BASICALLY STARTED WHEREVER YOU WANTED TO START FROM. 
          THE GOAL WAS TO CATCH A CERTAIN KIND OF FISH AND BRING IT IN. 
          AND IF IT HAD THE TAG YOU WON A PRIZE. 
          >> THAT'S WHERE WITH BASS FISHING IS A LITTLE DIFFERENT. 
          IT'S A LITTLE MORE STRUCTURED AND RIGID. 
          I NEED TO MAKE SURE YOU DIDN'T PUT ANYTHING IN YOUR LIFE WELL. 
          YOU HAVE TO MAKE SURE YOUR BOAT IS CHECKED. 
          AND AS SOON AS YOU COME OFF THE WATER, SOMEBODY HAS TO BE THERE 
          TO TAG IT. >> THERE'S ONE PLACE YOU HAVE TO GO TO GET WEIGHED IN. NO QUESTION ABOUT IT. 
          >> AND WITH SOME OF THE CONSERVATION EFFORTS IN PLACE, THEY WANT TO MAKE SURE THEY ARE LIVE SO THEY CAN RELEASE THEM BACK INTO THE WATER. SO THAT'S BEEN ONE OF THE THINGS WE ARE TRYING TO GET A BETTER GRASP ON. 
          IS HOW DO WE COME UP WITH A DIFFERENT LOOKING VERSION OF A BASS TOURNAMENT? IS IT SOMETHING WHERE YOU CAN GO PICK YOUR DOCK AND YOU WILL LAUNCH FROM IT?E ARE ALSO GOING TO HAVE PEOPLE THERE -- WERE TRYING TO FIGURE OUT DIFFERENT THINGS TO MAKE WHAT WE HAVE WORK FROM A FISHING STANDPOINT. IT'S A LITTLE MORE COMPLICATED. 
          AND WE TALKED A FEW TIMES ABOUT IT. 
          IT'S MORE COMPLICATED THAN WE THOUGHT. 
          >> ARE WE STILL EXPLORING KAYAK FISHING?> WE ARE. 
          THERE IS A GROWING KAYAK BASS FISHING TOUR. 
          SO WE ARE EXPLORING OPPORTUNITIES WITH THEM AS 
          WELL. >> THE TIME MIGHT BE RIGHT. 
          BUT THERE ARE TALKS ALREADY ABOUT INVESTMENT INTO GOVERNORS CREEK BOAT LAUNCH THERE. HAS ANY OF THAT DISCUSSION FROM A TOURNAMENT STANDPOINT BEEN BROUGHT INTO ANY OF THE DISCUSSIONS? SINCE WE ARE SOMEWHAT EARLY? 
          >> I DON'T THINK SO. BUT EVEN WITH ADDED CAPABILITY, I DON'T THINK IT'S GOING TO BE BIG ENOUGH TO BE ABLE TO SATISFY THE PEOPLE WHO ARE LAUNCHING THEIR AND BEING PARKED THERE. UNLESS WE DID SOMETHING WITH A SHOPPING PLAZA ACROSS THE STREET. 
          BUT THAT'S A WHOLE DIFFERENT STORY. 
          I GUESS WE WILL CONTINUE DESH ASH HOOK HIM AND BRING HIM INTO 
          SOMETHING ELSE. >> THE GREAT THING IS THERE IS AN OPPORTUNITY. WHAT WE ARE TRYING TO FIGURE OUT IS WHAT'S THE BEST WAY TO HARNESS IT AND USE IT TO OUR ADVANTAGE?AND ALSO TO MAKE SURE IF WE DO IT, WE HAVE TO MAKE SURE WE DO IT RIGHT. THE ONE THING WITH THIS GROUP IS IT'S A VERY DISCERNING GROUP.ND IF YOU RUN A BAD EVENT THE FIRST TIME? THERE IS NO SECOND CHANCE. 
          SO WE WANT TO MAKE SURE IT'S A BIG SUCCESS THE FIRST TIME. 
          >> IT COULD BE LIKE THE WORLD'S SMALLEST BASS TOURNAMENT! 
          [LAUGHTER] >> AND THEN CALL IT SUPER EXCLUSIVE. THE WORDS SUPER EXCLUSIVE BASS TOURNAMENT! THERE YOU GO! YOU COULD DO SOME CREATIVE THINKING, RIGHT? 
          >> KAYAK BASS FISHING IS PRETTY CREATIVE, I HAVE TO SAY.> JOEL, JUST TO GIVE US A SENSE OF HOW FAR WE ARE OFF, HOW MANY BOATS DOES PALATKA PUT OUT? HOW MANY PEOPLE GO OUT AT A 
          SHOT? >> THEY HAVE A COUPLE HUNDRED. 
          >> AND WAS OUR CAPACITY THAT WE CAN DO? 
          >> 20. 
          [LAUGHTER] >> I'M ONTO SOMETHING! 
          >> THE BIG THING AND IT'S THE ONE THING -- WE HAVE THEM IN BITS AND PIECES. WE CAN PUT THEM AT THE LAKE AND WE CAN PUT 20 AT -- BUT WE DON'T HAVE ONE SPOT. 
          [01:00:07]
BUT PALATKA SAID WE'RE GOING TO MAKE IT A SUPER BOWL FOR US. 
          THEY PUT A LOT OF TIME AND MONEY AND RESOURCES INTO IT. 
          THEY HAVE A BASS TOURNAMENT EVERY YEAR WHERE THEY HAVE TO WRITE A NICE LITTLE CHECK TO BRING INTO. 
          WE'VE GOT SOME IDEAS BUT WE ARE STILL FLUSHING THEM OUT. 
          >> IT'S THEIR SIGNATURE EVENT. >> IT IS. 
          THAT'S WHAT THEY OWN. SO WE ARE TRYING TO FIGURE OUT -- WE ARE A GREAT FISHING DESTINATION. 
          HOW DO WE TURN THAT INTO AN EVENT WHERE WE ARE DRIVING 
          EVERYBODY ONE WEEKEND? >> WE MAY HAVE TO STICK WITH 
          RECREATIONAL I GUESS. >> I WOULD LOVE TO SEE THIS KAYAK FISHING THING. WHAT ARE THE CONSTRAINTS FOR 
          SOMETHING LIKE THAT? >> WE ARE STILL TALKING TO THEM TO FIGURE OUT SOME THINGS. THEY JUST LAUNCHED THEIR DRIVE -- THEIR TOUR FOR THE NEXT 3 TO 4 YEARS. 
          WE'VE GOT SOME BASIC INFORMATION. 
          WERE TRYING TO CALL IN WITH THEM THE NEXT WEEK OR TWO TO GO OVER WHAT DOES A KAYAK BASS FISHING TOURNAMENT LOOK LIKE? WHAT DOES IT NEED? HOW MANY PARKING SPOTS? AND GOVERNORS CREEK IS A GREAT EXAMPLE. 
          WE HAVE A GOOD SPOT OVER THERE. WILL IT WORK FOR KAYAKS?R DO WE HAVE TO HAVE A SHUTTLE PROGRAM GOING BACK AND FORTH ACROSS 17? ULTIMATELY, EVEN ON A GIVEN SATURDAY, THE BOAT RAMP WILL FILL UP. 
          PEOPLE WOULD DROP THEIR BOAT AND PARK ACROSS THE STREET. 
          HOW DO WE MAKE SURE WE ARE DOING IT IN A SAFE MANNER? IT'S ONE OF THOSE THINGS WHERE IT COULD MORPH AND WE ARE LAUNCHING KAYAKS OUT OF SPRING PARK. 
          WE COULD BE DOING THEM AT KEYSTONE BEACH. 
          SEVERAL DIFFERENT PLACES. WE JUST HAVE TO TALK WITH THEM AND FIGURE OUT WHAT THEIR SPECIFIC NEEDS ARE. 
          WE KNOW WHAT BASS ONCE. WE DON'T HAVE THAT. 
          BUT TO SOME OF THESE OTHER -- WHAT CAN WE POSSIBLY CREATE SO 
          WE CAN TALK TO THEM. >> THANK YOU. 
          >> NITRO? CAN YOU GIVE US AN UPDATE? 
          >> ALLEN, WILL TALK ABOUT THIS ONE TOO. 
          >> SO WE ARE MOVING RAPIDLY ON THAT. 
          THEY WILL BE HERE BEFORE WE KNOW IT. 
          >> YEAH. KIMBERLY HAS BEENA HUGE ASSET FOR US . WE HAVE A GOOD TEAM IN PLACE WITH NITRO RALLY CROSS. THEIR FIRST RACE OF THE TOUR -- WE ARE THE LAST RACE OF THE TOUR OF THE PHI'S FIVE RACES. 
          THEIR FIRST RACE BEGINS IN SALT LAKE CITY AT THE END OF SEPTEMBER.AS WE MET TODAY AS A TEAM, WE WILL LEARN A LOT AND THEY WILL LEARN A LOT FROM THAT RACE. 
          I THINK WHAT WE ARE SEEING IS TICKET SALES AREN'T GREAT RIGHT NOW. BUT WE ARE SEEING THAT IT'S GOING TO BE A LAST-MINUTE KIND OF CROWD FROM THE TYPES OF AGE DEMOGRAPHICS IT'S A YOUNGER CROWD. 
          THEY WILL MAKE DECISIONS AT THE LAST MINUTE WITH TRAVEL AND ALL OF THAT KIND OF STUFF. BUT THROUGHOUT THE WHOLE FALL, WE WILL LEARN A LOT ABOUT THIS RACE. 
          AND WHAT MAKES IT TICK. WE'VE HAD TO CHANGE SOME COURSE CONSTRAINTS AT THE FIRM. THE FIRM HAS BEEN GREAT TO WORK WITH. WE ARE TRYING TO FIGURE OUT -- IF YOU HAVE ONE PIECE OF CONCRETE BLOCKING THE FENCE, YOU DON'T LOOK AT THAT AS $12,000. 
          YOU LOOK AT THAT JUST AS A CONCRETE BLOCK OF FENCE. 
          THERE IS A LOT OF MONEY ASSOCIATED WITH THIS. 
          SO WE ARE TRYING TO BUILD IT WHERE THE FAN EXPERIENCE IS GREAT.AXIMIZING THE EXPERIENCE AND KEEPING EVERYBODY SAFE. HOPEFULLY AT THE NEXT MEETING WE WILL HAVE A LOT MORE TO BE ABLE TO UPDATE YOU ON. 
          BUT WE HAVE A GOOD TEAM IN PLACE AND A GOOD PLAN BEING DRAWN UP FROM ALL THE DIFFERENT COUNTIES. 
          WE ARE EXCITED. USA CYCLING WAS A HEAVY LIFT OPERATIONALLY. THIS IS EVEN HEAVIER. 
          SO IT BRINGS A LOT OF THINGS INTO PLACE. 
          >> THE FOLKS AT NITRO, WHAT ARE THEY GOING TO DO IN TERMS OF 
          PROMOTING THE SERIES? >> THEY WILL START PROMOTING IT. HAVEN'T SEEN A LOT ON SALT LAKE CITY ON IT.O WE HAVE BEEN DOING A LOT OF PROMOTION ON AIRSTREAM SIDE. 
          TICKETMASTER IS PROMOTING IT A LITTLE BIT. 
          WHICH OBVIOUSLY HAS A FOLLOWING AROUND THE WORLD. 
          NITRO IS BEGINNING TO DO THAT. BUT I THINK THEY ARE TRYING TO FIGURE OUT ALL THE COURSES IN SALT LAKE CITY. 
          THEY'VE HAD DIFFERENT ISSUES. SO THEY MIGHT HAVE REWORKED SOME THINGS WITH FANS. ONCE THEY GET THAT DONE, THEN 
          [01:05:03]
THEY WILL REALIZE THAT WITH IT BEING A YOUNGER DEMOGRAPHIC, MOST OF THE MARKETING IS SOCIAL MEDIA. 
          I WOULD SAY PROBABLY 90 PERCENT. 
          WE WILL HAVE SOME TRADITIONAL MEDIA BUT THAT WILL COME LATER IN THE FALL. I'M SEEING SOME STUFF ON THEIR FEEDS BUT NOT A TON OF STUFF. BUT I THINK THERE'S A REASON 
          FOR THAT. >> ANY OTHER QUESTIONS FOR ALAN 
          AT THAT POINT? >> I WOULD SUGGEST THAT WE LOOK AT SUPPORTING OUR OWN EFFORT BY WHATEVER ADVERTISING -- DIGITAL OR OTHERWISE DURING SOME OF THE ACTUAL EVENTS THEMSELVES. 
          THAT WOULD BE SHOWN ONLINE. AND MAYBE DIGITAL ADVERTISING TO PROMOTE THE FACT WE HAVE THE ONE IN DECEMBER. 
          AND TO HELP THEM. I THINK WE NEED TO DO THAT ON A 
          LOCAL LEVEL. >> AND THEY WILL PROMOTE THE SERIES WHICH WILL BE NICE. BUT IT IS A NEW SERIES. 
          YOU START LOOKING AT THE DRIVERS THAT ARE RACING IN IT AND THEIR SOCIAL FOLLOWINGS. RAVIS PASTRANA HAS TRIPLED THE FOLLOWING OF THE JAGUARS. THAT'S NOT A KNOCK ON THE JAGS. 
          SO IF TRAVIS PUTS ONE INSTAGRAM POST TO COME TO CLAY COUNTY, THERE'S A LOT OF VALUE IN IT. SO THEY ARE BUILDING THOSE PLANS. AND AS THE SERIES GOES ON, WE 
          WILL SEE MORE AND MORE. >> WE DEFINITELY ARE IN A LAST-MINUTE MARKET. OUR TARGET IS ALWAYS THE LAST TWO MONTHS. THAT'S WHERE OUR MARKETING DOLLARS ARE. AND I THINK MY DOES: MIKE IS RIGHT ON. AFTER FOLKS HAVE A POSITIVE EXPERIENCE, WORD-OF-MOUTH GOES FLYING. 
          >> THE THING WITH MY QUESTION IS REGARDING DOING SOME LOCAL ADVERTISING. WHICH, WE NEED TO LET OUR LOCAL PEOPLE KNOW TOO, RIGHT? BECAUSE THEY WOULD BE INTERESTED. AND THAT WILL IMPROVE SALES, MAY BE, FOR OUR LOCALS. BUT WE ARE THE TOURISM COUNCIL, SO WE WANT TOURISTS TO COME. SO IF WE ARE GOING TO FIGURE OUT A PLAN TO HELP FROM A LOCAL STANDPOINT, IT'S GOT TO BE ALSO TO DRIVE THE TOURISTS INTO OUR COUNTY. 
          BECAUSE THAT'S BASICALLY WHAT WE ARE ABOUT. 
          WE ARE NOT CALLED LOCAL DEVELOPMENT COUNCIL, RIGHT? IT'S TOURISM DEVELOPMENT COUNCIL. 
          WE JUST WANT TO MAKE SURE WE ARE LOOKING AT LOCAL. 
          BUT PRIMARILY, WE ARE LOOKING AT THE MARKETS THAT WILL COME 
          TO CLAY COUNTY. >> THE GOOD NEWS IS THAT THE TICKETS SOLD SO FAR? WE HAVEN'T SOLD A TICKET IN OUR AREA. IT'S ALL BEEN FROM OUTSIDE. 
          IT'S NOT A LOT OF TICKETS, BUT A LOT OF THOSE ARE COMING IN FROM OUTSIDE THE AREA. THEY HAVE TO BUY FLIGHTS AND ALL OF THAT, BUT I THINK TO THE POINTS MADE HERE, YOU'LL START TO SEE RED BULL. YOU START TO SEE THESE MASSIVE SPONSORS THAT HAVE MASSIVE FOLLOWINGS START THEIR MARKETING EFFORTS. BUT I THINK IN THE TARGET MARKETS AND DEMOGRAPHICS OF WHO WILL ATTEND THIS RACE -- I KNOW WITH MY OWN TEENAGE KIDS AND IN THEIR 20S, IT'S TRYING TO MAKE THEM MAKE A DECISION FOR THAT DAY IS CHALLENGING. THINK THAT'S WHERE OUR EFFORTS WILL GO. 
          >> JACKSONVILLE HAS ALWAYS BEEN A WALK-UP MARKET. 
          SO JUST MAKE SURE YOU ARE ON TOP OF MIND WHEN WE GET TO THE EVENT. AND IF WE DO ANY KIND OF ONLINE OR ANY KIND OF ADVERTISING PUSH TO ASSIST, WE WILL GO TO WHERE 
          [4.  Penney Farms Museum Update]
WE USUALLY GO TO. ATLANTA, ORLANDO, JACKSONVILLE. 
          THOSE AE THE PLACES WE TARGET ON A REGULAR BASIS. 
          >> AND WE ARE THE ONLY RACE IN THE SOUTHEAST. 
          SO WE WILL DRAW FROM ALL OF THOSE MARKETS IF THEY WANT TO SEE THIS TYPE OF RACING.> GOOD. 
          ANY OTHER QUESTIONS ON NITRO? >> OKAY. 
          >> THANK YOU. I APPRECIATE THE UPDATE. 
          MOVED TO NUMBER FOUR, OUR PENNEY FARMS MUSEUM UPDATE. 
          >> YOU WILL SEE IN YOUR PACKET YOU HAVE A COUPLE OF REPORTS FROM THE PENNEY FARMS MUSEUM FOR THE PRODUCT DEVELOPMENT GRANT THAT YOU ALL HAVE GIVEN THEM. 
          [01:10:07]
THINGS ARE CONTINUING TO PROGRESS. 
          THEY HAVE WALLS UP. >> WE HAVE PICTURES! 
          >> YEAH! THEY ARE WORKING TOWARDS GETTING CLOSER TO OPENING. SO THEY JUST WANTED YOU TO KNOW EVERYTHING THAT WAS GOING ON. THEY'VE PAINTED AND PUT WALLS 
          [Approval of Minutes]
UP. THINGS ARE MOVING IN THE RIGHT 
          DIRECTION FOR THEM TO BE OPEN. >> ANY QUESTIONS ON THAT? I CAN'T WAIT TO BE ABLE TO SEE THE FINAL PRODUCT. 
          IT'S EXCITING!LL RIGHT LET'S MOVE TO THE APPROVAL OF MINUTES, THE NUMBER FIVE ITEM ON THE AGENDA. 
          THIS IS FROM THE MAY 19 MEETING.DOES ANYBODY HAVE ANY ADDITIONS OR CORRECTIONS? IF NOT, I'LL TAKE A MOTION. 
          >> I APPROVE. >> I SECOND.>> ALL RIGHT. 
          WE HAVE A MOTION AND A SECOND. ANY OTHER DISCUSSION? 
          [6.  Bed Tax Collections]
ALL IN FAVOR PLEASE SAY AYE. THE MOTION CARRIES 6 TO 0. WE MOVED TO BUDGET AND COLLECTIONS. 
          SOMETHING THAT KIMBERLY WILL HANDLE FOR US. 
          >> SO EXCITED, Y'ALL! SO THE REPORT SHOWS THE LAST FOUR MONTHS. IN THIS REPORT, THAT WOULD BE THE COLLECTIONS FOR MARCH, APRIL, MAY, AND JUNE. 
          THEY ARE RECORD-SETTING. WE HAVE NEVER COLLECTED THAT MUCH AND TDT EVER. SO THAT'S A HUGE WIN FOR US. 
          THE COLLECTIONS NOW PUT US ALMOST AT WHERE WE ENDED LAST YEAR. AND WE AREN'T DONE WITH THE YEAR YET. SO WE ARE HOPEFUL. 
          I DON'T WANT TO, YOU KNOW -- SOON. 
          BUT WE ARE HOPEFUL THAT WE WILL FINISH CLOSER TO THE 18 -- 19 -- OR THE 19 -- YEAH, THE 1819 NUMBERS. 
          SO THAT'S WHAT WE ARE HOPING THAT WE WILL BE CLOSER TO THAT. 
          WE ARE HOPEFUL! >> DO YOU KNOW WHAT THE OCCUPANCY RATE HAS BEEN?> SO THE AVERAGE OCCUPANCY HOPPERS -- IT DEPENDS ON THE DAY. LIKE I SAID, AT THE LAST MEETING, THE MARKET HAS SHIFTED. 
          WE USED TO BE A WEEKDAY DESTINATION. 
          PRE-PANDEMIC. AND SOFT ON THE WEEKENDS. 
          THAT HAS COMPLETELY SHIFTED. WE ARE NOW SOFT DURING THE WEEK. AND WE'VE TALKED ABOUT POTENTIALLY LOOKING AT A BRING IT HOME CAMPAIGN. 
          WHERE WE TALK TO LOCAL BUSINESSES AND LOCAL PROFESSIONALS IF THEY ARE MEMBERS OF PROFESSIONAL ASSOCIATIONS. AND OUR CLERK OF COURTS ACTUALLY DID THIS. SHE BROUGHT A BOARD MEETING HERE. THERE WERE 50 PEOPLE FROM THE STATE ASSOCIATION THAT SHE BELONGS TO AND THEY HAD THEIR MEETING HERE. AND THEY SPENT 2 AND A HALF OR THREE DAYS HERE.ND THEY GOT TO EAT AT OUR RESTAURANTS AND EXPERIENCE CLAY COUNTY. PREVIOUSLY, BEFORE THE PANDEMIC, WE WERE GOING TO HAVE TO HAVE CLAY COUNTY COME TO THEM AT ST. JOHNS COUNTY. BECAUSE 400 PEOPLE WERE GOING TO BE THERE. SO IT'S JUST A MATTER OF PERSPECTIVE. WE ARE THAT SMALLER NICHE DESTINATION. SO WE COULD HAVE A SMALLER BOARD MEETING. AND PEOPLE JUST MIGHT NOT BE THINKING ABOUT THAT AS AN ALTERNATIVE. 
          FOR BUSINESS DEVELOPMENT. FOR THEIR SPECIFIC TRADE. 
          SO GOING BACK TO THE MARKET, THE WEEKENDS ARE BOOMING. 
          THAT'S OUR RATE DRIVER. SO WE ARE RUNNING ANYWHERE BETWEEN, DEPENDING ON THE DAY, BETWEEN 85 -- HOVERING AROUND 85 PERCENT. OCCUPANCY. 
          >> ANECDOTALLY, DO WE KNOW WHY? I DON'T THINK WE HAVE ANY 
          SPECIFIC SURVEY INFORMATION? >> SO REALLY, COVID CHANGED EVERYTHING. PEOPLE WANT A SMALL TOWN DESTINATION. THIS IS JUST FROM CONSUMER BEHAVIOR AND THE RESEARCH THAT WE HAVE BEEN ABLE TO FIND. 
          THEY WANT THAT SMALL TOWN. THEY DON'T WANT TO BE IN THE BIG CITY WHERE THERE MAY BE CROWDS. 
          THEY WANT TO BE OUTSIDE. OUTDOORS. 
          AND THAT'S WHAT WE ARE MARKETING. 
          THAT'S WHAT WE ARE PROMOTING. ALL OF THOSE OUTDOOR ACTIVITIES. THE BUSINESS SIDE, A LOT OF IT IS TIED TO GOVERNMENT BUSINESS WITH THE NAVAL BASE. 
          AND THEY JUST STARTED TRAVELING AGAIN WITHIN THE LAST FEW 
          [01:15:01]
MONTHS. BUT BUSINESS HAS TAKEN A HIT. 
          BUSINESS TRAVEL. GLOBALLY. 
          SO THAT'S WHY THE MARKET COMPLETELY SHIFTED. 
          OUR GOAL IS TO TRY TO BOOST THAT WEEKDAY BUSINESS. 
          TRY TO FIND OPPORTUNITIES TO DO THAT SO WE CAN EVEN THOSE NUMBERS OUT. AND HOPEFULLY SUSTAIN THE 85 PERCENT OCCUPANCY AND HIGHER THROUGHOUT THE ENTIRE WEEK. 
          AND THAT WILL DRIVE RATES. >> OKAY. 
          ANY OTHER QUESTIONS? GOOD NEWS THERE. 
          A YEAR AGO I DON'T THINK WE THOUGHT WE WOULD BE IN THIS 
          POSITION. >> NOT TO BE FUNNY, BUT IT IS KIND OF FUN TO SAY WE ARE UP 45 PERCENT OR WHATEVER NUMBER IT IS. BECAUSE IT WAS SO DISMAL. 
          >> THAT'S FOR SURE. WE MOVED TO NUMBER SEVEN, BUDGET REVIEW. FACTS IN FRONT OF YOU YOU WILL HAVE BOTH THE 2021 BUDGET SO THAT YOU KNOW WHERE WE ARE WITH SPENDING. I WILL TELL YOU THAT WE ARE A LITTLE BEHIND. WE HAD SOME PAPERWORK STUFF THAT WE HAD TO GET THROUGH. SOME PURCHASING. 
          SO THE ADVERTISING LOOKS LIKE WE AREN'T SPENDING, BUT THERE WILL BE A LARGE NUMBER THAT WE SEND TO THE AD AGENCY. 
          BECAUSE WE TIED UP THOSE LOOSE ENDS WITH THE PAPERWORK.I DON'T WANT YOU TO THINK THAT WE AREN'T SPENDING THAT MONEY. 
          IT'S ALREADY SPENT, IT JUST HASN'T COME OUT OF THE PROCUREMENT PROCESS YET. OTHER THAN THAT, WE ARE ON TARGET WITH MOST EVERYTHING. I KNOW YOU HAD ASKED ABOUT THE WONDER MEDIA CAMPAIGN? SO AS A REMINDER, WE ARE DOING A CO-OP WITH WONDER MEDIA. A MARKETING CO-OP. 
          SO TDC PAYS HALF THE VIDEO AND THE BUSINESS PAYS FOR THEIR HALF. AND WONDER DISTRIBUTES AND OWNS IT. THE BUSINESS DISTRIBUTES IT AND OWNS IT, AND THE COUNTY DISTRIBUTES IT AND OWNS IT. 
          IT'S A GREAT MARKETING CO-OP. THE FIRST BUSINESS THAT TOOK ADVANTAGE OF THAT WAS THE OP FISH HOUSE. 
          THERE VIDEO WENT LIVE LAST WEEK. 
          SO I WILL GET THAT TO YOU ALL SO YOU CAN SEE THAT. 
          THEY FILMED WITH PADDLE, WHICH IS THE STANDUP PADDLE BOARD STATION. AND DOCTORS LAKE PARK. 
          SO WE WILL HAVE THEIR VIDEO AS WELL. 
          AND WE ARE TALKING WITH BESS BUT, THE ORANGE PARK MALL, URBAN BEAD, AND THERE ARE THREE OTHERS. 
          I WANT TO SAY THE LAKE REGION DEVELOPMENT CORPORATION IS GOING TO DO ONE FOR THE LAKES DOWN IN KEYSTONE. 
          IN THAT AREA. SO THERE ARE LOTS OF MOVEMENTS THERE.T'S JUST A MATTER OF FILMING DATES AND PROCESSING THAT. I WANTED TO GIVE YOU THAT UPDATE. AND THAT'S GREAT NEW CONTENT FOR US. WHEN ALLIE WAS TALKING ABOUT VIDEO CONTENT, WE CAN ADD SOME NEW VIDEOS.AND THEN, BEFORE YOU, YOU ALSO HAVE THE FISCAL YEAR 2122 BUDGET. 
          IN THE SHEET THAT YOU HAVE, WE ALIGNED 2021 AND 2022 SO YOU CAN SEE THE DIFFERENCE. I KNOW SOME OF THOSE NUMBERS LOOK LIKE WE ARE INCREASING THE BUDGET TREMENDOUSLY. 
          TRUTH IS, WE ARE JUST GETTING BACK TO THE PRE-COVID NUMBERS. 
          SO I WANTED TO MAKE SURE THAT WAS EXPLAINED. 
          >> OKAY. ANYBODY HAVE ANY QUESTIONS ON THE 2021 AT THIS POINT? IF NOT, WE CAN GO TO 2122. 
          >> AND WE ARE CONTINUOUSLY TRYING TO SPEND MORE ON MARKETING.AND THE GRANTS INCREASED AS WELL. 
          BECAUSE THAT'S MARKETING. OH, THERE IS ONE THING I DO 
          [01:20:10]
WANT TO BRING UP ON THE 21-22 BUDGET. 
          THE ORANGE PARK MALL, YOU ALL HAVE A PRODUCT DEVELOPMENT GRANT. WITH THEM. 
          AND THEY HAVE REQUESTED AN EXTENSION. 
          THEY HAVEN'T BROKEN GROUND YET ON THE AMPHITHEATER. 
          DO YOU WANT TO GO AHEAD AND ADD SOMETHING? 
          >> YEAH. THE AGREEMENT THAT THEY HAD TO HAVE IT DONE BY THE END OF SEPTEMBER, THE AGREEMENT DOES PROVIDE FOR AN EXTENSION IF MUTUALLY AGREED UPON. 
          IN LIGHT OF THE CIRCUMSTANCES -- I'M NOT SURE IF WE REALLY KNOW HOW LONG -- BUT IT WAS A REIMBURSABLE UPON COMPLETION. 
          SO IT'S NOT LIKE YOU EVEN GIVE ANY MONEY UNTIL IT'S DONE. 
          SO WE JUST NEED A TIMEFRAME AND WE CAN GET IT DONE. 
          >> OKAY. >> I HAVE A QUESTION ON THAT GRANT. THAT MONEY IS NOT AN ANNUAL THING, RIGHT? AND I'M NOT TALKING ABOUT THE GRANT THAT WE AWARDED. JUST THAT POT OF MONEY. 
          IT'S NOT A BUDGET -- CAN YOU REMIND ME IF IT'S A BUDGET THAT 
          WE HAVE EVERY SINGLE YEAR? >> THAT'S A GREAT QUESTION.O WE HAVE A LINE ITEM CALLED PRODUCT DEVELOPMENT. 
          AND THAT LINE ITEM IS USED FOR VARIOUS PERMISSIBLE USES BY STATUTE. WE LABELED IT PRODUCT DEVELOPMENT BECAUSE WHEN THE GREAT WOLF LODGE COMES IN THEY SAY WE'RE GOING TO BUILD THE GREAT WOLF LODGE IN CLAY COUNTY, WE WANT TO BE ABLE TO CONTRIBUTE SOMETHING TO THAT EFFORT AS AN INCENTIVE. JUST AS AN INCENTIVE IN ADDITION TO ANYTHING THEY MAY GET FROM THE ECONOMIC DEVELOPMENT COMMISSION. THAT'S THE PRIMARY USE. 
          BUT WE ALSO USE THAT FOR ANYTHING THAT MAY -- AN OPPORTUNITY THAT MAY COME UP AND SURPRISE US. 
          LIKE A NITRO RALLY CROSS. THAT'S A LITTLE BIT MORE -- ROBUST THAN WE ARE USE TO. USED TO ENTERTAINING HERE. 
          >> HERE'S WHAT I THINK. I THINK THAT IF WE WERE GOING TO TIE UP THAT MONEY -- I MEAN, IS IT GOING TO BE INDEFINITE? 
          BECAUSE COURTNEY SAID IT'S KIND OF INDEFINITE RIGHT NOW?>> NO, WE JUST NEED TO COME UP WITH A DATE THAT YOU WANT TO 
          EXTEND IT TO. >> YOU'VE GOT IT ALREADY PLANNED AS A CARRYOVER, RIGHT? I SEE THAT HERE. 
          >> I JUST DID THAT AS A SAFETY PRECAUTION. 
          THEY WERE EXPECTING TO BE DONE IN SEPTEMBE. 
          AND I KNOW ANYTHING WITH CONSTRUCTION -- 
          >> YEAH. I THINK THE PROBABLY THE WISEST THING -- WE ARE ALREADY COUNTING OVER TO THE NEXT FISCAL YEAR IF ANY EXTENSION COULD BE CARRIED OVER UNTIL THE NEXT FISCAL YEAR? AND WE COULD REVISIT IT THEN? BECAUSE THEY DON'T EVEN REALLY KNOW THEIR DATES, RIGHT? SO WE COULD HAVE OUR OWN SELF TRIGGER OF COMING BACK AT IT. 
          THAT'S JUST MY THOUGHT. >> SO ARE YOU SAYING SEPTEMBER 
          30TH OF 2022? >> SO WE JUST GIVE THEM -- WE ARE ALREADY BRINGING IT OVER. AND IF YOU GIVE IT TOWARDS THE END OF THE FISCAL YEAR, IT WILL GIVE US A POINT OF REVISITING IT. IF IT ISN'T COMPLETED. 
          RATHER THAN GOING TOO FAR. >> I LIKE THE IDEA. 
          AT FIRST I WAS FLIP-FLOPPING BETWEEN LET'S SEE WHAT HAPPENS BECAUSE WE DON'T KNOW WHAT'S GOING TO HAPPEN. 
          SO LET THEM JUST GO AHEAD AND REAPPLY. 
          BUT IF IT'S GOING TO BE THE SAME THING ANYWAY? WHY BOTHER? WHY MAKE THEM GO THROUGH THAT HOOP? SO I THINK GIVING THEM -- REALLY, ONE YEAR TO FIGURE OUT WHAT'S GOING TO HAPPEN TO THEM 
          GIVES THEM THAT FLEXIBILITY. >> THIS QUESTION IS FOR COURTNEY. IF WE DO AN EXTENSION, OUR AGREEMENT ALLOWS US TO DO ANOTHER EXTENSION, RIGHT? 
          IT'S NOT JUST ONE TIME? >> RIGHT. 
          >> SO WE COULD DO MULTIPLE EXTENSIONS? 
          >> MM-HMM. >> I THINK WE HAVE TO DRAW A CERTAIN LINE. WE CAN'T JUST KEEP -- IT'S LIKE HAVING A CONTRACTOR, RIGHT? AND THEY SAY WE ARE GOING TO 
          [01:25:14]
FIX YOUR ROOF. AND WE SAY YOU HAVE 30 DAYS. 
          AND AFTER 30 DAYS THEY SAY WE NEED ANOTHER 30 DAYS. 
          I THINK WE NEED TO SAY OKAY, WE ARE GIVING YOU ONE YEAR OF AN EXTENSION. AND FROM THERE, WE SAY IS THIS ACTUALLY GOING TO HAPPEN? ONE YEAR IS PLENTY OF TIME. 
          AND THEN WE COULD DECIDE FROM THERE. 
          >> I THINK IT DEPENDS ON WHAT THE ACTION OF THE GROUND IS. 
          F THEY HAVE BROKEN GROUND AND ARE IN THE PROCESS OF BUILDING, THAT IS ONE THING. IF IT HASN'T STARTED, THAT'S ANOTHER THING. I AGREE IN TERMS OF THE TIMEFRAME. I LIKE TO SEE US DO IT AT THE END OF AUGUST BECAUSE WE ARE PUTTING BUDGETS TOGETHER. 
          IF THAT WON'T HAPPEN, WE HAVE TIME TO MOVE THE MONIES IN A DIRECT LINE ITEM FOR OUR BUDGETS. 
          I THINK FROM A BUDGETING STANDPOINT, I THINK IT HELPS TO KNOW WHERE THAT MONEY WILL BE. SO WE CAN LOOK AT THIS NEXT AUGUST AND BE ABLE TO MAKE A DETERMINATION ON WHETHER WE GO 
          FORWARD OR NOT. >> AND IS THERE A WAY FOR US TO PUT SOMETHING, LIKE A CLAUSE, IN THERE TO SAY IF IT'S BROKEN GROUND, THEN AT SOMETHING MAYBE WE CAN EXTEND. 
          BUT IF IT HASN'T BROKEN GROUND, MAYBE IT'S SOMETHING WE HAVE TO 
          REVISIT? >> I THINK WE CAN LEAVE THE LANGUAGE AS IS AND THEN REVISIT IT. 
          THE CONTRACT WILL BE TERMINATING SO YOU CAN MAKE THE DECISION AND WEIGH IT AT THE TIME. 
          >> I'M IN THE MINDSET OF WHY WOULD WE WANT TO BIND OUR DECISION AT THAT POINT? WILL GET A NEW SITUATION AT THAT POINT. AND THE TDC USES THEIR JUDGMENT OF WHETHER WE SHOULD OR NOT. WE CAN'T FORECAST THE FUTURE. 
          AND I DON'T THINK YOU WANT TO TIE YOURSELF IN THE CORNER ON A SPECIFIC PARAMETER THAT WON'T ALLOW US TO HAVE A JUDGMENT CALL AT THAT POINT. DO YOU NEED A MOTION, MIKE? 
          >> I THINK WE WOULD NEED A MOTION. 
          I'M LOOKING AT AUGUST 2022. OUR MEETING WOULD BE AUGUST 24. 
          >> BUT REMEMBER, IT ROLES FOR BUDGET PURPOSES. 
          WHEN IS YOUR MEETING PRIOR TO THIS ONE? 
          >> IN MAY. >> THAT'S TWO -- 
          >> I WAS JUST THINKING BECAUSE YOU HAVE TO TAKE IT TO THE BOARD. SO IF YOU VOTE ON IT NOW, AND YOU GO TO THE BOARD IN SEPTEMBER? 
          >> YOU MEAN, THE RENEWAL? >> THE EXTENSION. 
          IF YOUR PURPOSE IS TO BE ABLE TO DO IT FOR BUDGET PURPOSES. 
          >> THEN IT WOULD NEED TO BE EARLIER. 
          >> THAT WAS JUST A SUGGESTION. YOU CAN PUT ANY KIND OF DATE 
          THAT YOU WANT ON IT. >> WE COULD HAVE IT READY -- IF 
          WE DID APRIL? >> BUT WHY DO WE NEED TO BRING IT UP TO THE BOARD AGAIN? IF IT'S ALREADY BEEN APPROVED, WHY WOULD WE NEED? IT'S JUST AN EXTENSION, RIGHT? 
          >> RIGHT. AT THE BOARD OF COUNTY COMMISSIONERS -- SO YOUR DECISIONS -- EVERY DECISION THAT YOU MAKE GOES TO THE BOARD OF COUNTY COMMISSIONERS. 
          >> THAT'S WHAT I MEAN. THEY'VE ALREADY APPROVED IT. 
          >> IT'S AN EXTENSION OF THE EXISTING CONTRACT. 
          AND IT'S IN TERMS OF A NEW CONTRACT. 
          >> IT'S AN AMENDMENT TO IT. SO THEY SIGNED OFF ON IT. 
          YOU TAKE IT TO THEM TO BLESS IT. 
          >> I THINK YOU CAN JUST PICK A DATE. 
          IT'S NOT GOING TO MATTER. >> YEAH. 
          WE CAN MAKE IT WORK EITHER WAY. IF YOU SELECT THE END OF THE FISCAL YEAR, WE CAN REDEPLOY THAT MONEY IN THE BUDGET. 
          >> IF WE MAKE IT -- I WAS JUST TRYING TO COINCIDE IT IN A YEAR AND OUR MEETING. SO WE COULD LOOK AT IT AND EITHER RENEW OR NOT RENEW AT THAT TIME. 
          IF IT'S APRIL, THAT'S FINE. I THINK WE ACTUALLY MEET IN 
          MAY. >> OUR FIRST DRAFT BUDGET IS DUE TO OMB IN MARCH. AND SO, WE WILL HAVE IT THERE. 
          SO THE MAY MEETING IS FINE. WE CAN CHANGE IT THEN. 
          >> NO, I THINK IT HAS TO BE -- IF IT'S GOING TO BE IN THE BUDGET? LET'S DO IT IN THE FIRST DRAFT. 
          SO IF YOU ARE GOING TO PRESENT THE FIRST DRAFT -- IS THAT TOO 
          SOON? >> 50 PERCENT OF THE BUDGET ISN'T IN THE BUDGET OF THE FIRST DRAFT SO (LAUGHING). 
          [01:30:02]
          >> WE ARE READY KNOW THAT WE ARE GOING TO DO THIS. 
          SO IT'S GOING TO BE IN THERE. >> I JUST THINK -- YEAH. 
          I CAN GO BACK TO BOB'S RECOMMENDATION. 
          GIVE THEM A YEAR AND AT THAT POINT, IF WE GET THEM BETWEEN NOW AND MAY IT'S EIGHT MONTHS OR WHATEVER. 
          AND GIVE THEM A LITTLE EXTRA TIME. 
          AND THEN WE'LL KNOW IF THAT'S SOMETHING WE WANT TO DO. 
          WE WON'T HAVE TO EXTEND IT AGAIN. 
          SO I'M NOT REALLY TIED TO ANYTHING PARTICULAR. 
          THROUGHOUT A DATE AND A TIME. >> I'LL MAKE A MOTION THAT WE 
          EXTEND IT INTO AUGUST 2022. >> I WILL SECOND THAT. 
          >> ALL RIGHT. WE HAVE A MOTION AND A SECOND. 
          TO EXTEND THE CONTRACT FOR A GRANT WITH THE ORANGE PARK MALL. ANY OTHER DISCUSSION? ALL RIGHT. ALL IN FAVOR PLEASE SAY AYE. 
          ANY OPPOSE? MOTION CARRIES, 60. 
          [7.  Budget Review]
WE WILL LET THEM KNOW. AND SO, WE NEED TO LOOK BACK AT THE 21-22 BUDGET AS A WHOLE. DOES ANYBODY HAVE ANYTHING THEY WOULD LIKE TO ASK KIMBERLY ABOUT OR OBSERVE? I KNOW WILL GET TO THIS I THINK LATER ON. 
          SOME OF YOU MAY HAVE STAYED UP LATE ENOUGH TO SEE THE ADOPTION OF THE DEPARTMENT OF AGRICULTURE GRANT FOR $910,000 FOR THE FAIRGROUNDS. IN THAT PARTICULAR GRANT CAME THROUGH WITH NO MATCH SO THAT'S EVEN BETTER. 
          SO THAT IS SOMETHING THAT IS GOING TO BE ON THE HORIZON SOON. ALL RIGHT. 
          DOES ANYBODY HAVE ANY QUESTIONS ABOUT THE BUDGET AS PRESENTED? YOU NOTICE IN THIS ONE NOT ONLY DO WE HAVE MONEY IN THAT PRODUCT DEVELOPMENT LINE, KIMBERLY HAS MOVED SOME OF THOSE ITEMS INTO ACTUAL LINE ITEMS TO CORRESPOND WITH WHATEVER PROJECTS WE HAVE ALREADY VOTED ON. 
          SO WE DO HAVE ADDITIONAL MONIES IN PRODUCT DEVELOPMENT. 
          IF SOMETHING COMES UP DURING THE COURSE OF THE YEAR. 
          IN THE OTHER ASPECT OF THAT IS WE AREN'T DONE WITH THE FISCAL YEAR YET. IN TERMS OF THE NUMBERS THAT WILL BE PRESENTED FOR BUDGETING PURPOSES. 
          AND IT LOOKS LIKE REVENUES WILL BE HIGHER THAN WHAT WE EXPECTED. SO SOME OF THOSE MONIES WILL BE 
          IN PRODUCT DEVELOPMENT AS WELL. >> KIMBERLY? SO THE PRODUCT DEVELOPMENT, THIS SPORTS EVENT GRANT, THE USA CYCLING, WE HAVE THAT 7500 FOR THIS YEAR BUT ZERO FOR NEXT 
          YEAR? >> BECAUSE WE ARE HOPING TO PAY IT OUT BEFORE SEPTEMBER 30. SO THAT FIRST COLUMN IS THIS CURRENT YEAR. AND THEN, NEXT YEAR. 
          SO YEAH. SO THE OTHER THING IS THAT WE NOW HAVE A SPORTS GRANT LINE ITEM IN THE REIMBURSABLE GRANTS.AND THAT IS WHERE THOSE SPORTS GRANTS -- YOU WILL SEE THOSE INSTEAD OF PRODUCT DEVELOPMENT. 
          >> ALL RIGHT. SO THE REIMBURSABLE GRANTS FROM 200-9323 01 -- BUT -- OKAY. I GUESS THAT'S ABOUT $7000. 
          THERE IS THE POP WARNER AND THE GOBBLER -- OH MY GOD! WHO INVENTED THAT? GOBBLER GRAPPLER? 
          [LAUGHTER] >> THAT'S ALL WITHIN THE 
          300,000? >> SO THE GOBBLER GRAPPLER AND THE EVENTS THAT WE -- WE WERE AWARDED GRANTS -- HAVE TO COME BACK AND APPLY FOR NEXT YEAR'S GRANTS. 
          AND WE HAVE ALLOCATED A CERTAIN DOLLAR AMOUNT. 
          WE'VE ALLOCATED -- FOR THE SPORTS EVENTS, THERE'S 
          [01:35:02]
$100,000. IF WE GET HALFWAY THROUGH THE YEAR AND WE DETERMINED THAT $100,000 ISN'T ENOUGH? YOU CAN DIRECT ME TO TAKE SOME MONEY FROM PRODUCT DEVELOPMENT AND MOVE IT UP. REMEMBER, THIS SPORTS THING IS STILL KIND OF NEW TO US. SO WE FIGURED THAT'S A GOOD STARTING BENCHMARK. FOR A LOT OF THE SPORTING EVENTS THAT ARE COMING HERE. AND THEN YOU WILL SEE THAT SIGNATURE EVENTS AND SPECIAL EVENTS HAVE THEIR OWN ALLOCATION UNDER THAT LARGE REIMBURSABLE GRANT LINE ITEM. 
          AND YOU'VE ASKED THAT WE CARRY FORWARD THOSE DOLLARS TO MAKE THAT ALLOCATION IN THE BUDGET MORE ROBUST YEAR AFTER YEAR. 
          SO IF A LARGE OPPORTUNITY COMES OUR WAY, WE WILL BE ABLE TO FULFILL IT. DOES THAT ANSWER YOUR QUESTION? 
          >> MM-HMM. >> ANY OTHER QUESTIONS? 
          >> THE SIGNATURE EVENTS WENT DOWN BECAUSE WE ARE ALREADY ASSUMING THAT AT THIS POINT, THEY ARE ON YOUR THREE OR FOUR OR FIVE OF THE GRANT REQUEST AND THEY SHOULD BE 
          SELF-SUSTAINING? >> IT DIDN'T GO DOWN, IT WENT UP. IT WENT FROM $67,000-$83,000. 
          >> OH, NUMBER I WAS TALKING ABOUT THE SIGNATURE EVENTS. 
          >> OH, IT WENT DOWN $3000. >> WE ARE ASSUMING THAT THEY WILL BE CARRYING THEIR OWN WEIGHT. 
          >> NOT ONLY THAT, BUT THE MAIN REASON IS WE DIDN'T KNOW -- I MEAN, AGAIN -- WITH COVID, THERE WERE MANY EVENTS THAT CANCELED. SO WE DON'T KNOW IF THAT IS A GOOD ALLOCATION OR NOT. WE ARE STILL TRYING TO FIGURE THAT OUT. WE LOOKED AT THE EVENTS THAT CAME TO US FOR FUNDING, AND WE MADE SURE THERE WAS ENOUGH TO 
          COVER IT PLUS SOME. >> YEAH. 
          IN GENERAL, WITH ALL OF THESE QUESTIONS THAT YOU HAVE ANSWERED, IT LOOKS GOOD. GOOD JOB! 
          (LAUGHING). >> OKAY. 
          DO WE HAVE ANY OTHER QUESTIONS? OTHERWISE I WILL BE GLAD TO 
          TAKE A MOTION. >> I'LL MAKE A MOTION TO APPROVE THE FISCAL YEAR OF 21-22 TDC BUDGET. 
          >> I SECOND. >> SO WE HAVE A MOTION BY BOB OLSON AND A SECOND BY GI TEEVAN. 
          ANY OTHER DISCUSSION? HEARING NONE, WE WILL TAKE A VOTE. ALL IN FAVOR OF APPROVING THE 21-22 TDC BUDGET PLEASE SAY AYE. 
          MOTION CARRIES 6-0. THANK YOU FOLKS. 
          [8.  FY 20-21 Event Marketing Grant Update]
WE MOVE ON TO NUMBER EIGHT, THE EVENT MARKETING GRANT. 
          WE JUST HAVE TWO MORE ITEMS FOLKS! SO HANG IN THERE. JUST BE GLAD IT WASN'T LAST NIGHT'S BCC MEETING! 
          [LAUGHTER] >> SO IN YOUR EVENT MARKETING GRANT UPDATE, YOU WILL SEE THAT WE HAVE BEEN ABLE TO REIMBURSE SEVERAL EVENTS FOR THEIR MARKETING EFFORTS.SOME EVENTS WERE CANCELED. SO YOU WILL SEE THAT HAS LEFT US SOME UNUSED BUDGET DOLLARS. THAT ARE BEING CARRIED FORWARD 
          TO NEXT YEAR'S BUDGET. >> I HAD A QUESTION IN TERMS OF -- IT'S RIGHT IN THE MIDDLE OF THE PAGE. 
          THE 2021 GRANT AMOUNT SEPARATES US FUNDS AVAILABLE FOR (INDISCERNIBLE) GRANTS. IS THAT A TRUE NUMBER? 
          >> IT IS. >> AND I PROBABLY SHOULD'VE ASKED THIS, WHERE IS THAT LOCATED -- DO WE HAVE A LINE 
          ITEM FOR THAT IN THE BUDGET? >> IT'S UNDER REIMBURSABLE 
          GRANTS. >> I JUST WASN'T LOOKING IN THE RIGHT PLACE. I'VE GOT IT. 
          OKAY. >> BECAUSE ON THIS, WE PUT BOTH THE SIGNATURE AND SPECIAL EVENTS COMBINED ON THIS REPORT. 
          O IT WOULD BE THOSE TWO LINE ITEMS -- THE SUB LINE ITEMS 
          COMBINED. >> CAN YOU REMIND US AGAIN WHAT HAPPENED WITH THE SCOTTISH GAMES? 
          [01:40:01]
          >> WE ARE IN THE PROCESS OF REVIEWING THEIR REIMBURSEMENT. 
          WE HAVE RECEIVED IT. AND WE ARE REVIEWING IT NOW AND HOPE TO PAY THEM VERY, VERY SOON. 
          >> SO THE CARRYING FORWARD IS WHAT YOU ARE CALLING THE OUT OF CYCLE GRANTS? OF THE FUNDS AVAILABLE? 
          >> IN THE 2021? >> NO, THE 21-22 BUDGET. 
          SO IT WOULD BE THE 178 CARRIED FORWARD? OKAY. AND WHAT WE WILL DO IS THE SAME AS LAST YEAR. ONCE WE GET PAST THE DEADLINE FOR REIMBURSEMENTS, WILL TAKE A LOOK AT THAT AND BE ABLE TO MOVE THOSE MONIES TO WHERE WE THINK THEY NEED TO BE. 
          OKAY. IT TOOK ME A SECOND TO REMIND MYSELF. (LAUGHING). 
          10:30 COMES EARLY! 
          [LAUGHTER] >> ALL RIGHT. 
          [9.  FY 20-21 Sports Grant Update]
ANY QUESTIONS ON NUMBER EIGHT? THE EVENT MARKETING GRANT UPDATE FROM 2021? WE ALSO HAVE THE SAME NUMBER NINE FOR THE SPORTS GRANT UPDATE.> THE SAME PREMISE. 
          JUST AN ANALYSIS OF SPORTS EVENTS GRANTS. 
          >> AND IT LOOKS LIKE WE MAY HAVE A COUPLE OF DOLLARS IN TERMS OF MONIES UNSPENT THERE AS WELL, RIGHT? 
          >> RIGHT. AND THAT -- WE CAN CARRY FORWARD THOSE DOLLARS TO. BUT THAT INCLUDES THE LARGE 
          $75,000 INVESTMENT FOR NITRO. >> OKAY. 
          [10.  FY 2021-22 Grant Award Recommendations]
ALL RIGHT. IF NO ONE HAS ANY QUESTIONS, WE CAN GO TO NUMBER 10 UNDER NEW BUSINESS. 
          WHICH IS FISCAL YEAR 21-22 GRAND AWARD RECOMMENDATIONS. 
          >> BEFORE YOU TODAY -- >> THIS IS ALMOST LIKE THE EMMY AWARDS OR SOMETHING! 
          [LAUGHTER] >> SO I WANT TO GIVE A SHOUT OUT TO CONNOR MATTHEWS SHE UNFORTUNATELY COULDN'T BE HERE TODAY. BUT SHE DID A TREMENDOUS JOB REVIEWING THE GRANTS THAT WE RECEIVE THIS YEAR. 
          AND SHE PREPARED THE SUMMARY FOR YOU AND WOULD HAVE PRESENTED IT HAD SHE BEEN ABLE TO BE HERE TODAY. 
          IN HER SUMMARY, YOU WILL SEE THAT WE USED THE ALGORITHM WORKSHEET THAT WE HAVE BEEN USING.HAT ARE IN ALIGNMENT WITH THE GUIDELINES THAT YOU ALL APPROVED IN THE COUNTY COMMISSIONERS HAVE APPROVED. ON THE SPECIAL EVENTS, EVERYONE GETS -- THE RECOMMENDED AWARD IS THE REQUESTED AMOUNT. 
          SO YOU WILL SEE THAT IN YOUR SUMMARY. 
          AND THEN, ON THE SIGNATURE EVENTS, THERE IS ONLY ONE EVENT THROUGH THE ALGORITHM THAT DID NOT GET THEIR REQUESTED AMOUNT. 
          WHICH IS THE CLAY COUNTY AGRICULTURAL FAIR. 
          AND SO, IT WOULD BE UP TO YOU ALL TO DECIDE IF YOU WANTED TO TAKE THE ALGORITHMS AMOUNT OR IF YOU WANTED TO AWARD A DIFFERENT AMOUNT? HISTORICALLY, YOU ALL HAVE GIVEN THEM THE MAXIMUM AWARD OF $45,000. 
          AND THEY HAVE BEEN A SIGNATURE EVENT LONG ENOUGH THAT THEY ARE MATCHING THAT $45,000 GRANT WITH THEIR OWN MARKETING. 
          BOTH IN AND OUT OF MARKET. WHEN YOU LOOK AT THEIR EVENT, IT'S DOUBLE THE GRANT AWARD. DOES THAT MAKE SENSE TO 
          EVERYONE? >> SO THIS 45,000 THAT THE FAIR IS ASKING FOR, THEY ARE MORE THAN CAPABLE TO MATCH IT AS WELL? BECAUSE THAT'S WHAT -- DID THEY 
          ALREADY MATCH IT LAST YEAR? >> YES. 
          >> OKAY. >> THEY ARE PROS AT THAT. 
          >> CAN WE MAKE A MOTION ALREADY? 
          ANY DISCUSSION? >> WE NEED TO MAKE A DETERMINATION WHICH WAY WE WANT TO GO. 
          IF WE WANT TO ADOPT THE SUMMARY AS A WHOLE, OR WOULD YOU LIKE TO GO THROUGH EACH ITEM INDIVIDUALLY? 
          [01:45:05]
WE CAN DO IT BOTH WAYS. AND IF THERE IS ONE SPECIFICALLY, THE FEAR THAT YOU WOULD LIKE TO MAKE AN ADJUSTMENT ON, WE CAN CERTAINLY TAKE THE MOTION ON THAT AS 
          WELL. >> I'D LIKE TO AWARD THEM THE $45,000 THAT THEY ARE REQUESTING. 
          WE DEFINITELY SEE THE ROI ON THAT ONE. 
          NOT ONLY IN TERMS OF HOTEL STAYS, BUT JUST OVERALL. 
          COMMUNITY BUILDING. THE AWARDS THAT WE GET FROM IT AND ALL OF THAT. AND INCLUDING THE BOARD, THEY ALL DO A GREAT JOB WITH THAT. SO I PROPOSE THAT WE GIVE THEM 
          THE MAXIMUM AMOUNT OF 45,000. >> SO EMOTIONS BEEN MADE TO PMOVE THAT FROM 25,009 58 ADDIN TO MAKE IT AN EVEN 45,000. 
          DO WE HAVE A SECOND? >> I'LL SECOND. 
          >> THANK YOU. SO WE HAVE A MOTION AND A SECOND TO MOVE THE SIGNATURE EVENT OF CLAY COUNTY FAIR TO 
          45,000. >> THIS ALWAYS GETS ME IN A PICKLE. AS YOU KNOW, I AM ON THE FAIR BOARD AND I HAPPEN TO BE THE CHAIR OF THE FAIR BOARD THIS YEAR. AND I'VE ALWAYS RECUSE MYSELF FROM THAT. I WANT TO MAKE SURE I DON'T 
          BLOW IT ON A QUORUM. >> NO, YOU ARE FINE. 
          >> SO I NEED TO REMOVE MYSELF FROM THIS BOAT. 
          >> THANK YOU, BOB. ALL RIGHT. 
          WE HAVE A MOTION AND A SECOND. ANY OTHER DISCUSSION BESIDES EQUITY ALL IN FAVOR, PLEASE SAY AYE. 
          ANY OPPOSE? MOTION CARRIES 5-0. 
          SO WE WILL ADJUST THAT AMOUNT OR CLAY COUNTY FAIR TO 45,000. 
          SO IF YOU WOULD LIKE NOW THAT WE HAVE HANDLED THAT, IF YOU WANT TO HANDLE THE REST OF THEM AS NOTED THROUGH SUMMARY? UNLESS THERE IS ANOTHER ONE YOU WOULD LIKE TO TALK ABOUT? 
          >> FIRST, I WANT TO GO IN THE BACK OF KIMBERLY AND KUDOS FOR CONNOR. BECAUSE SHE REALLY CAPTURED THIS -- SHE DID IT AND IT'S PERFECT. 
          SHE HAS THIS DOWN. SO I REALLY WANTED TO GIVE HER KUDOS. BUT I THINK, MYSELF, I WOULD RECOMMEND IT FOR THE SPECIAL EVENTS. 
          ALL OF THE RECOMMENDED FUNDING ALLOCATIONS BE APPROVED AS IS. 
          >> OKAY. SO WE HAVE A MOTION TO APPROVE AS IS FROM THE SUMMARY WORKSHEET FOR THE SPECIAL EVENTS. DO WE HAVE A SECOND? 
          >> ALL SECOND. >> WE HAVE A SECOND DISCUSSION? 
          >> YEAH. >> ANY DISCUSSION ON THIS? ALL RIGHT, HEARING NONE WE WILL TAKE A VOTE. 
          ALL IN FAVOR OF APPROVING THE SPECIAL EVENTS GRANTS AS NOTED IN THE WORKSHEET, PLEASE SAY AYE. 
          ANY OPPOSE? MOTION CARRIES. 
          CONGRATULATIONS TO ALL OF OUR SPECIAL EVENTS FOLKS. 
          WHISTLING DEATH, $744. SO FOOD FAST $3500. 
          CHRISTMAS ON WALL STREET $3000. THE BLACK CREEK PEDAL FESTIVAL $3500. THE HELLCAT 10,000. 
          THE MV PA $3500. KIDS FAST, 3500. 
          ARMED FORCES DAY $744. RIVERFEST, $3000.UR COUNTRY DAY $3500. AND (INDISCERNIBLE) CAPABILITIES 5K IS 3500.SO THAT'S HOW IT WORKS OUT. 
          THAT'S A TOTAL OF $83,000 GOING BACK TO OUR EVENTS FROM PDC. 
          AND LET'S TAKE A LOOK AT SIGNATURE EVENTS. 
          WE HAVE ALREADY DONE THE CLAY COUNTY FAIR SO WE HAVE THE ORANGE PARK FALL FESTIVAL, THE MOOSE HAVEN CHILI COOKOFF. 
          WOULD YOU LIKE TO DO THE SAME? WE COULD DO THEM ONE AT A TIME 
          OR WE CAN DO THEM ALL AT ONCE. >> ALL AT ONCE. 
          >> SO CAN I HAVE A MOTION TO THAT EFFECT?>> I'LL MAKE THE 
          [01:50:04]
MOTION THAT WE APPROVE THE REMAINING SIGNATURE EVENTS AS NOTED IN THE RECOMMENDED FUNDING COLUMN OF THE SUMMARY. 
          WE HAVE ALREADY APPROVED THE AGRICULTURAL FAIR. 
          SO ALL THE OTHERS WE APPROVE AS NOTED. 
          >> THANK YOU. WE HAVE A SECOND? 
          >> I'LL SECOND.> ANY OTHER DISCUSSION? ALL IN FAVOR, PLEASE SAY AYE. ANY OPPOSE? MOTION CARRIES. AND SO, THOSE ARE APPROVE. 
          THE ORANGE FALL FESTIVAL 7000 THE MOOSE HAVEN CHILI COOKOFF 10,000, SCOTTISH HIGHLAND GAME 20,000, AND THE MOOSE HAVEN AMERICAN PRIDE FOR 10,000. AND WE PREVIOUSLY APPROVED THE COUNTY FAIR AT 45,000. ANY OTHER QUESTIONS ON THAT? NO? GOOD? 
          >> AND JUST REMINDER THAT THIS RECOMMENDATION THAT YOU ALL HAVE PROVIDED WILL GO TO THE FINANCE AND AUDIT COMMITTEE ON SEPTEMBER 7. AND TO THE BOARD OF COUNTY COMMISSIONERS FOR FINAL APPROVAL ON SEPTEMBER 14. AND THEN, WE WILL DISTRIBUTE THOSE AWARD NOTIFICATIONS AND LET EVERYONE KNOW THE FINAL, 
          [11.  Bandwango-Explore Clay's Big PASSions Update]
          FINAL AMOUNT! >> YEAH, WE'VE NEVER HAD ANY PROBLEMS WITH THE MAINBOARD AND OUR RECOMMENDATION. 
          NUMBER 11. TO BAN WINGO. 
          THANK YOU. >> SO BEFORE YOU -- YOU ALL SHOULD HAVE RECEIVED A CARD IN YOUR PACKET. 
          THIS RAP CARD IS THE FIRST STEP IN OUR RELATIONSHIP WITH A COMPANY CALLED BAND WINGO. WHAT THEY DO IS THEY ARE REALLY A RESEARCH COMPANY AS WELL AS A MARKETING COMPANY. 
          AND YOU WILL SEE ON THE BACK, THERE IS A WAY TO DOWNLOAD OR DIRECT YOURSELF -- OR THE QR CODE DIRECTS YOU TO A WEBSITE, WHICH IS FUN.EXPLORE CLAY.COM, WHERE YOU CAN FIND DEALS AND DISCOUNTS AT AREA RESTAURANTS AND RETAILERS. 
          THIS IS SOMETHING WE DID FOR THE USA CYCLING GROUP. 
          WE CAME IN A COUPLE OF HOURS INTO REGISTRATION. 
          A FEW OF THEM GOT TO USE IT. BUT WE HAVE GOT ABOUT 20 BUSINESSES LOADED INTO THE SAVINGS PASS RIGHT NOW. 
          WE ARE WANTING A LOT MORE. SO WE ARE STILL PROMOTING THIS AS A BUSINESS MARKETING OPPORTUNITY. 
          WE ARE GOING TO MAKE BUSINESS CARDS SO HOTEL YEARS CAN INCLUDE THAT WITH THE KEY CARD. SO THE VISITORS CAN GO DIRECTLY TO THE PAGE WHEN THEY ARE IN THE ROOM LOOKING FOR THINGS TO DO. OR PLACES TO EAT. 
          THIS IS THE FIRST PASSPORT. WE'VE GOT ABOUT 10 OUTLINED TO DO WITH BAN WINGO, INCLUDING A PARKS PASSPORT. 
          THE COFFEE TRAIL. WE WILL BE SETTING UP SOME PHONE CALLS WITH THE COFFEE SHOPS AND DOING AN ACTUAL INTERACTIVE COFFEE TRAIL. WE ARE WORKING ON HISTORIC TRAILS. THE MILITARY TRAIL WE WILL PUT ON HERE AS WELL AS EACH OF THE NEIGHBORHOOD HISTORIC HOME INSIGHTS. ITINERARIES. 
          THE OTHER THING THAT THIS DOES IS IT GIVES US INFORMATION ABOUT CONSUMER DATA AS WELL. SO THAT'S THE BEAUTIFUL PIECE OF THIS.AND WITH THE PARKS PASSPORT, WE WILL BE ABLE TO GET A GAUGE OF VISITATION TO VARIOUS PARKS. 
          IT'S A GREAT TOOL AND WE ARE REALLY EXCITED ABOUT IT. 
          AND WE LOOK FORWARD TO USING IT GOING INTO THE FUTURE. 
          I WILL ANSWER ANY QUESTIONS IF YOU HAVE ANY ABOUT THIS 
          PROGRAM. >> A QUICK QUESTION. 
          ALL THESE TRAILS THAT YOU ARE TALKING, IS IT GOING TO BE 
          TRAILS COUNTYWIDE? >> YES. 
          IT WILL BE THIS BROCHURE. THIS BROCHURE IS A LIST OF STATE PARKS, STATE FORESTS, MUNICIPAL PARKS AND COUNTY PARKS. IF IT'S A PARK, HOPEFULLY, WE HAVE IT ON THIS MAP. SO IT'S GREAT IF THAT PERSON WANTS TO HAVE SOMETHING TO TAKE WITH THEM. 
          IT'S A GREAT AWARENESS TOOL, THE ACTUAL BROCHURE. 
          BUT THE TRAIL PASSPORT -- THE PARKS TRANSPORT IS SOMETHING THEY CA TAKE WITH THEM ON THEIR PHONE AND USE. 
          >> HOW WILL -- I SET UP FOR IT AND DID SOME OF THEM -- HOW DO WE GET MORE BUSINESSES ON THERE? 
          >> THAT'S WHAT WE ARE WORKING ON. 
          SO THERE'S ANOTHER 25 THAT ARE IN PROGRESS. 
          THEY JUST HAVE TO PROBABLY ONE OR TWO MORE THINGS FOR THEIR DEAL TO SHOW UP. AND WE HAVE BEEN GOING OKAY, 
          [01:55:31]
WHAT COMES FIRST -- THE CHICKEN OR THE EGG? DO WE GO AHEAD AND LAUNCH THIS AND PROMOTE THIS IN HOPES THAT BUSINESSES SAY I'M NOT ON THERE AND WE NEED TO DO SOMETHING. 
          OR DO WE WAIT UNTIL THOSE BUSINESSES ARE LOADED AND IT IS MORE ROBUST? SO WE ARE HOPING TO GET THESE 25 MORE BUSINESSES ONTO THE PAST. 
          AND THEN, WE WILL PROMOTE IT. WE ARE WORKING DILIGENTLY WITH BAN WINGO AND CALLING LOCAL BUSINESSES TO SAY HEY, LET'S 
          GET THIS GOING. >> I HAVE ONE MORE QUESTION. 
          I DON'T KNOW IF THEY ARE STILL WORKING ON THE DESIGN OF IT, BUT THIS WAS GREAT TO HAVE THIS ON HERE. 
          BUT IF I'M GOING TO GO SHOW IT TO SOMEONE -- IS THERE A SHAREABLE -- OR DO THEY HAVE TO ACTUALLY GO --? 
          >> YEAH. >> SAY I'M SHOWING SOMEBODY THE APP. IT WOULD BE GREAT TO HAVE A SHARE BUTTON TO SHARE TO ANOTHER CONTACT. 
          >> SO THEY CAN GO TO -- IF YOU JUST SHARE THE FUN.EXPLORE CLAY.COM? THAT'S WHERE THEY WILL SIGN UP. 
          SO JUST SHARE THAT LINK. FUN.EXPLORE CLAY.COM. 
          >> IN TERMS OF THE RECRUITING, CAN WE TALK TO THE CHAMBER AND MAKE THAT AVAILABLE TO THE CHAMBER MEMBERS? I'M JUST TRYING TO THINK OF BIGGER GROUPS? 
          >> WE CAN. WE HAVE A LOT -- THERE IS A LOT OF CROSSOVER IN OUR DATABASE LIST STOP. 
          >> AND I'M ALSO THINKING MAYBE CHRIS OVER AT SMALL BUSINESS DEVELOPMENT, TALKING ABOUT BUSINESSES AND FREE ADVERTISING. I'M JUST THINKING OF PLACES WE CAN WORK IN CONJUNCTION WITH OR PARTNER WITH SO THERE IS A LARGE OF NUMBER OF PEOPLE WHO WILL BE ABLE TO BE INTRODUCED 
          TO IT. >> WE TALK TO THE MUNICIPALITIES -- THEIR OWN BUSINESS LISTS THAT ARE AWARE OF IT. SO YES. 
          WE ARE DEFINITELY TRYING TO -- I MEAN, ASIDE FROM GOING DOOR TO DOOR, WE ARE TRYING TO ENGAGE EVERYONE. 
          >> IN THE SMALL BUSINESS RESOURCE NETWORK? WHO IS YOUR MARKET AS FAR AS -- BECAUSE IT'S LIKE DEALS, RIGHT? 
          >> IT'S RESTAURANTS AND RETAILERS AND ATTRACTIONS. 
          A LAWYER OR DOCTOR WON'T GET ANYTHING OUT OF THIS. 
          BECAUSE IT'S VISITOR EXPERIENCES. 
          THAT'S ALL I HAVE. >> I'M GOING TO BACKTRACK BECAUSE WE HAVE. [NAME] HERE AND SHE IS PROBABLY LOOKING TO SEE IF WE HAVE TAKEN ON THE GRANTS. 
          AND YES, WE HAVE. AND YOU HAVE BEEN APPROVED FOR WHATEVER YOU APPLIED FOR. HERE IT IS (LAUGHING). 
          >> BECAUSE YOU ARE LATE! 
          [LAUGHTER] >> WE VOTED JUST A LITTLE WHILE AGO. AND THE BOARD APPROVED YOUR 
          $3500 REQUEST. >> THANK YOU! 
          >> IT DOES HAVE TO GO TO BCC BUT THAT'S USUALLY A FORMALITY. 
          >> THANK YOU SO MUCH! (INDISCERNIBLE). 
          BUT THANK YOU SO MUCH. I REALLY APPRECIATE IT. 
          >> ALL RIGHT. THANK YOU, FELICIA! 
          [12.  Film Development Subcommittee and Potential Grant]
          >> (INDISCERNIBLE) TOLD ME I WAS LATE. 
          [LAUGHTER] >> ALL RIGHT. 
          SO WE MOVED TO NUMBER 12, THE FILM DEVELOPMENT SUBCOMMITTEE AND POTENTIAL GRANT. WE HAD A MEETING WITH LOCAL FILMMAKERS RECENTLY. THAT EDUCATED US A LITTLE BIT MORE ABOUT WHAT'S HAPPENING IN THE FILM INDUSTRY BECAUSE OF COVID. IT HAS REALLY TURNED HOLLYWOOD ON ITS HEAD. IT'S REALLY PROMOTED THE LANDSCAPE FOR INDEPENDENT FILMMAKERS TO MARKET THEIR FILMS DIFFERENTLY. AND YOU REALLY HAVE ACCESS TO A LOT MORE PLATFORMS THAN PREVIOUS.WE HAD THIS GROUP OF FILMMAKERS WHO CAME TO US. AND THEY SAID WE GO TO FILM FESTIVALS. WE COULD BE PROMOTING CLAY COUNTY AS A DESTINATION TO FILM. 
          AND I WAS LIKE THAT'S A GREAT IDEA. 
          ONE OF THE THINGS I THOUGHT WE WOULD DO IS BRING THAT IDEA BACK TO YOU. AND FILM DEVELOPMENT ISN'T SOMETHING WE HAVE FOCUSED A LOT OF ATTENTION ON. 
          WE KNOW THERE ARE A LOT OF THINGS WE NEED TO DO. 
          [02:00:05]
WE NEED TO BOOST OUR SITE. WE NEED TO DEVELOP -- WE DON'T EVEN HAVE IT REALLY. A SITE GUIDE OF LOCATIONS THAT ARE FILM FRIENDLY. AND THEN, WE ARE CONSTANTLY GETTING SITE SELECTORS CALLING US AND ASKING US FOR RANDOM SITES. THAT MAY OR MAY NOT BE SOMETHING THEY WOULD USE REGULARLY. 
          LIKE, I NEED A HOUSE WITH A GARAGE. 
          THE ONE THAT CAME ACROSS THE OTHER DAY, THEY WERE LOOKING FOR A HIGH SCHOOL GYMNASIUM. BUT IT HAD TO BE NEAR A BEACH. 
          SO THEY ARE RANDOM AND VERY SPECIFIC WITH WHAT THEY WANT. 
          >> BUT WE ARE NEAR A BEACH! >> WELL -- 
          >> (INDISCERNIBLE).> THERE WAS SOME OTHER STUFF IN THERE. 
          I COULDN'T DO IT. BUT WHAT THEY WERE ASKING FOR WERE SOME TOOLS THAT THEY COULD USE IN THEIR FILMMAKING. 
          ONE OF THOSE WAS HAVING MORE -- TELLING THE STORY OF CLAY COUNTY AT THESE FILM FESTIVALS. SO I'M ASKING THE TDC TO CONSIDER PUTTING TOGETHER A SUBCOMMITTEE.OT ONLY OF TDC MEMBERS BUT POTENTIALLY SOME OF THESE FILMMAKERS. 
          OR PEOPLE WHO HAVE EXPERIENCE IN THAT. 
          BECAUSE THERE ARE SEVERAL IN OUR COMMUNITY IN THAT MARKET. 
          AND SEE WHAT KIND OF PLAN WE COULD PUT TOGETHER TO SUPPORT 
          THAT PART OF THE EFFORT. >> WHAT ABOUT -- IS IT JUST FILM DEVELOPMENT? WHAT ABOUT LIKE MUSIC VIDEO? SOMEBODY APPROACHED ME LOOKING FOR A SPECIFIC PLACE WHERE THERE ARE TREES THAT ARE ALL IN LINE FOR THE MUSIC VIDEO. 
          >> WE COULD HAVE DONE THAT! SO YEAH. 
          WHEN WE SAY FILM DEVELOPMENT, IT'S NOT ONLY MOVIES. 
          WE'VE HAD COMMERCIALS FILMED HERE AND MUSIC VIDEOS. 
          WE'VE HAD ALL KINDS OF DIFFERENT TYPES OF FILMING DONE 
          HERE. >> DOCUMENTARIES AND A NUMBER OF DIFFERENT THINGS. YEAH. THINK IT'S A GREAT IDEA. I'VE MET SOME OF THOSE FILMMAKERS. I WAS AT THE GREATER GREEN COAT BUSINESS LEAGUE LUNCH. AND SOME OF THEM WERE THERE. 
          THEY APPROACH ME AND SAID HOW DO WE GET THE COUNTY INVOLVED IN FILMMAKING? THEY WERE FROM ATLANTA. 
          THEY MOVED HERE AND WERE WORKING WITH VAN TO DO SOME SHOOTING IN HIS BUILDING. SO I THINK IT'S WORTHWHILE TO PUT SOME INVESTMENT IN TIME AND EVEN A LITTLE MONEY IN TERMS OF COMING UP WITH TOOLS THEY COULD USE AS A GO AROUND TO DIFFERENT FILM FESTIVALS. IN DIFFERENT THINGS THAT THEY ARE DOING. AND THEY ARE CONVINCED THAT THEY HAD MORE PEOPLE WHO WOULD BE WILLING TO COME DOWN HERE. 
          BECAUSE THEY LIKED IT HERE. THEY THOUGHT THERE WAS POTENTIAL FOR IT. A LOT OF THEM WERE OUT OF THE ATLANTA AREA. IF WE HAVE A COUPLE PEOPLE WHO ARE INTERESTED IN SERVING ON THE SUBCOMMITTEE, THAT WOULD BE GREAT. MAYBE PUT ONE OR TWO OF THE FILM FOLKS ON THERE. AND SEE WHAT WOULD BE BEST IN TERMS OF MOVING US AHEAD IN THAT AREA. 
          WE HAVEN'T SPENT A LOT OF TIME ON THAT BUT I THINK IT'S WORTHWHILE TO LOOK AT. SO IF YOU WANT TO THINK ABOUT THAT, AND WANT TO VOLUNTEER, THAT'S FINE. 
          IF NOT, YOU WANT TO GET IN TOUCH WITH KIMBERLY AND LET HER 
          [13.  TDC Applicants for Consideration]
KNOW. WE CAN MOVE ON FROM THERE. 
          PALL RIGHT. ANYTHING ELSE ON THE FILM? OKAY.O WE MOVED TO 13, TDC APPLICANTS FOR CONSIDERATION. 
          PAT SICKLES WHO WAS HERE EARLIER THAT WE GAVE A PLAQUE TO. SHE WAS REPRESENTATIVE OF A HOTEL YOU'RE ON THE BOARD. SO WE LOSE THAT SPOT AND WE NEED TO REPLACE HER WITH A HOTEL YEAR WHO LIVES IN CLAY 
          COUNTY. >> SO WE DO HAVE AN APPLICANT, BUT THE APPLICANT DOESN'T MEET ALL OF THE QUALIFICATIONS. 
          >> AND THAT IS SOMETHING THAT KIMBERLY FOUND OUT AT THE LAST MINUTE. SO WE WON'T BE ABLE TO FILL THAT POSITION TODAY WITH A VOTE. 
          >> BUT IF YOU KNOW OF ANYONE WHO HAS AN ACCOMMODATION -- AND OVERNIGHT ACCOMMODATION IN CLAY COUNTY, THEY CAN APPLY. 
          >> THEY ARE ELIGIBLE. >> AS LONG AS THEY LIVE IN CLAY COUNTY AND HAVE AN OVERNIGHT ACCOMMODATION. 
          [02:05:02]
          >> WOULD THAT BE HOTEL, AIR B&B? 
          CAMPGROUND? >> YES. 
          >> SO THAT OPENS IT UP A LITTLE MORE. 
          OKAY. I DON'T LIKE GIVING OUT HOMEWORK. BUT TODAY, SUBCOMMITTEE, HOTEL YEAR -- [LAUGHTER] 
          [14.  Director's Report and Performance Measurements]
SMALL STUFF BEFORE WE GET TOGETHER AGAIN. 
          SO WE WILL MOVE TO ALL BUSINESS DIRECTOR REPORT. 
          >> AND I DON'T USUALLY SPEND A LOT OF TIME ON THIS. 
          I JUST GIVE YOU GUYS THE QUICK UPDATE. 
          WE ARE WORKING WITH THE FLORIDA RESTAURANT AND LODGING ASSOCIATION. THIS JUST HIGHLIGHTS WE ARE WORKING WITH THEM ON PARTNERING WITH OUR LAW ENFORCEMENT AGENCIES. SPECIFICALLY ORANGE PARK POLICE DEPARTMENT. BECAUSE THAT'S WHERE THE MAJORITY OF THE HOTELS ARE. AND OF COURSE, THE CLAY COUNTY SHERIFF OFFICE TO WORK WITH DEVELOPING A HOTEL NETWORK OF COMMUNICATION. IF THERE IS SOMEBODY WHO SKIPS OUT ON PAYING A ROOM, THEY NEED TO TELL EACH OTHER THAT. 
          SO THERE'S A FORMULA FOR THAT. AND WE ARE GOING TO BE IMPLEMENTING THAT IN CLAY COUNTY WITH THE FLORIDA RESTAURANT LODGING ASSOCIATION. WILL GIVE YOU GUYS MORE UPDATES ON LUNCH DATE. WE'LL HAVE A PRESS CONFERENCE AND EVERYTHING FOR THAT PROGRAM. 
          SO YOU WILL BE INVITED TO THAT AND LEARN MORE ABOUT THAT PROGRAM AS IT STARTS TO PROGRESS. 
          ALSO, WE ARE WORKING WITH VISIT FLORIDA -- I DON'T REMEMBER IF I WAS ABLE TO TELL YOU THIS AT THE LAST MEETING. 
          VISIT FLORIDA GOT A LARGE SUM OF MARKETING DOLLARS THROUGH THE EDA FEDERAL PROGRAM. SO WITH THAT, THEY ARE ABLE TO TURN OUR $25,000 MARKETING INVESTMENT INTO HUNDRED AND $25,000 MARKETING CAMPAIGN. IN-STATE. 
          IT WILL BE A STATEWIDE CAMPAIGN. 
          AND THAT WILL START RUNNING IN OCTOBER. 
          SO THAT'S A HUGE WIN FOR US. THAT ALMOST DOUBLED OUR MARKETING BUDGET. SO THAT'S A GOOD THING. 
          AND SO WE ARE WORKING ON THAT. THERE WERE A LOT OF MEETINGS THAT HAVE TAKEN PLACE IN RELATION TO THAT. 
          WE ARE ALSO OBTAINING A LOT OF INFORMATION ON VISIT FLORIDA. 
          ONE THING WE'VE NOTICED IS WE ARE MISSING SOME OF OUR MUNICIPALITIES. IN ORDER TO BE VISIBLE AND VISIT FLORIDA'S WEBSITE, YOU HAVE TO HAVE 10 BUSINESSES LISTED. 10 -- THAT'S ALL. 
          AND VISIT FLORIDA OFFERS FREE LISTINGS. 
          SO WE SHOULD HAVE NO PROBLEM GETTING THOSE. 
          SO WE ARE WORKING WITH THE MUNICIPALITIES AND MAKING SURE THEY ARE LISTED. AND YOU WILL SEE WE ARE ON PACE. FOR MOST EVERYTHING WITH THE EXCEPTION OF (INDISCERNIBLE) AND THE PUBLISHED ARTICLES. 
          WE NEED TO FIND A BETTER WAY TO TRACK SOME OF THAT. 
          I KNOW WE HAVE SOME USA CYCLING ARTICLES. 
          WE JUST DIDN'T GIVE THEM THE CONTENT. 
          BUT WE WERE FEATURED BECAUSE OF THE EVENT. 
          UNLESS I CONNECT WITH THE WRITER, WE DON'T REALLY HAVE A WAY TO TRACK THAT YET. BUT THAT'S WHERE WE ARE AT. 
          WE ARE DOING OKAY. >> WE SURE ARE. 
          THERE ARE A NUMBER OF CATEGORIES THAT ARE ABOVE 100 PERCENT INCREASE. SO THAT'S ALWAYS NICE. 
          THE SAD PART IS, THE STROKE OF OCTOBER 1, WE WILL START ALL OVER AGAIN! ANY QUESTIONS ON EQUITY. 
          >> JUST ONE COMMENT. THAT BIG MONEY THAT WE JUST FOUND WITH VISIT FLORIDA, IS THERE ANY RESTRICTIONS ON WHAT 
          YOU CAN MARKET? >> SO WHAT WE SENT THEM -- SO IT'S A MARKETING CO-OP. VISIT FLORIDA MIXES OUR CONTENT IN WHICH GENERAL FLORIDA CONTENT. 
          BUT IT WILL TALK ABOUT CLAY COUNTY. 
          >> OKAY. >> WE DIDN'T DO EVENT SPECIFIC THINGS. SIMPLY BECAUSE IT'S GOING TO RUN -- I THINK IT'S JUST AN EIGHT WEEK CAMPAIGN. 
          [02:10:02]
BUT WE ARE WORKING WITH VISIT FLORIDA TO HIGHLIGHT NITRO IN DIFFERENT WAYS. AND GET THEM ENGAGED ON THE MEDIA SIDE, AS WELL AS SOCIAL MEDIA -- THEY ARE BRINGING IN 
          [15.  Florida's First Coast of Golf- Update]
SOME MEDIA FOR THE EVENT. WE ARE WORKING A LOT OF ANGLES 
          ON THAT. >> ALL RIGHT. 
          ANYTHING ELSE? LET'S MOVE AHEAD TO NUMBER 15, FLORIDA'S FIRST COAST OF GOLF UPDATE. 
          >> HERE'S THE MONTHLY UPDATE. WE HAVEN'T RECEIVED JULY'S YET. 
          IT TAKES THEM A WHILE TO DO ALL OF THE GOLF COURSE ANALYTICS. 
          AND GATHERING ALL THE DATA. I JUST WANT TO POINT OUT THAT A LOT OF THEIR DEMAND MARKETS ARE IN ALIGNMENT WITH OURS. 
          SO THAT'S A GOOD THING. AND WE ARE FIRING ON ALL CYLINDERS AS FAR AS GOLFIS CONCERNED. 
          >> AS A MATTER OF FACT, IF YOU LOOK AT THE JUNE ROUNDS PLAYED -- THE TRENDS -- OF COURSE, 2020 IN THE PURPLE WAS VERY STRONG .BECAUSE WE WERE STILL IN THE THROES OF COVID. 
          BUT IF YOU NOTICE AFTER MARCH, WHEN THINGS OPENED UP, THE GOLF ROUNDS WENT DOWN. BUT IN 21, THEY ARE ALL WAY UP IN TERMS OF NUMBER OF ROUNDS PLAYED.O THAT'S A GOOD 
          THING.>> HEY, KIMBERLY. WOULD IT BE POSSIBLE FOR US -- FOR FUTURE RECORDING DESHA TO SEE 19? BECAUSE 20 IS JUST HARD. IT'S ALWAYS GOING TO BE DOWN. 
          SO THAT MEANS THE NEXT YEAR WILL ALWAYS BE UP. 
          IT'S ALMOST LIKE AN UNREAL COMPARISON. 
          BECAUSE 20/20 IS JUST -- YOU KNOW. 
          SO WE CAN AT LEAST SEE 2019? AND THEN, THAT WAY WE CAN REALLY SEE HOW ARE WE TRENDING? ARE WE REALLY TRENDING UP? OR TRENDING DOWN OR FLAT? AND FLAT IS FINE TOO, RECOVERING FROM 2020 WE ARE STILL IN THAT PHASE. 
          >> ABSOLUTELY. I WILL ASK DAVE REESE, THE EXECUTIVE DIRECTOR OF FLORIDA'S FIRST COASTAL GOLF TO SHARE THAT INFORMATION WHEN HE COMES THE OCTOBER MEETING. 
          I CAN GO AHEAD AND TELL YOU THE NUMBERS. 
          COVID WAS PROBABLY -- I MEAN, AND I HATE TO SAY THIS BECAUSE IT'S NOT A GOOD THING, BUT IT WAS THE BEST THING TO HAPPEN TO GOLF. IT WAS AN OUTDOOR ACTIVITY THAT PEOPLE COULD DO. AND SO THERE ARE NOW NEW GOLF 
          ENTHUSIASTS BECAUSE OF IT. >> I DO SEE THAT. 
          BECAUSE I SEE THAT IN TENNIS AS WELL. 
          >> ABSOLUTELY. AND PICKLE BALL. 
          >> YEAH. IT JUST PICKED UP. 
          AND I WANTED TO SEE. BECAUSE WHEN I COMPARE SALES OR ANY TYPE OF COMPARISON, I DO HAVE TO BRING INTO 2019. 
          BECAUSE 20 IS REALLY -- > IT'S NOT A REALISTIC LOOK AT WHATEVER YOU ARE LOOKING AT IN TERMS OF BUSINESS. 
          OKAY. ANY OTHER QUESTIONS ON GOLF? 
          [16.  Multi-Purpose Sports Complex Update]
AS KIMBERLY INDICATED, WILL GET A FULL UPDATE FROM THE MAN HIMSELF IN OCTOBER. NUMBER 16, MULTI SPORTS COMPLEX 
          UPDATE. >> SO THIS ITEM WAS ON THE BOARD OF COUNTY COMMISSIONERS AGENDA LAST NIGHT. 
          THE DIRECTIVE IS TO GET AN APPRAISAL ON THE PROPERTY BEFORE PURCHASE. AND COURTNEY, CORRECT ME IF I AM WRONG, BUT THAT'S WHERE WE STAND RIGHT NOW. 
          WE ARE WORKING ON THE APPRAISAL. 
          WHAT YOU SEE BEFORE YOU IS THE INITIAL CONCEPT MASTER-PLANNED. 
          THAT INCLUDES 10 MULTIPURPOSE FIELDS, A LAKE -- I THINK IT'S A 20 ACRE LAKE. FIVE BEACH VOLLEYBALL COURTS. 
          ND THAT'S THE FIRST PHASE. AS WELL AS A DOG PARK AND A PLAYGROUND AREA AND GENERAL PARKING. 
          AND THIS IS ALL FUNDED BY THE STATES GRANT OF $3 MILLION THAT 
          THE COUNTY WILL MATCH. >> AND THE 20 ACRE POND -- MAYBE WE COULD HAVE KIDS FISHING. 
          HAVE KIDS FISHING TOURNAMENTS. >> OR HOW THEY HAVE IN NEW 
          [02:15:03]
YORK, LIKE THE SAILBOATS. THAT WOULD BE A COOL THING TO 
          DO. >> MM-HMM. 
          >> THE SOCCER FIELDS --? >> THEY WILL BE MULTIPURPOSE FIELDS. BUT THEY WILL BE ABLE TO DO THE CROSS, SEVEN ON SEVEN FOOTBALL. ULTIMATE FRISBEE. 
          >> ARE THEY TURF? >> YEAH. 
          >> RIGHT NOW I THINK THERE ARE TWO TURF FIELDS. 
          AND THE REST ARE GRASS. >> SO I KNOW THAT IN THE PAST, PWE HAVE HAD DISCUSSION ABOUT SOMETHING RELATED TO A QUESTION. AND SO, THIS OBVIOUSLY IS PROBABLY NOT EVEN CATERING TO ANY TYPE OF A QUESTION TYPE OF 
          EVENT? >> THE EQUESTRIAN EVENTS WILL MORE THAN LIKELY CONTINUE TO HAPPEN AT THE FAIRGROUNDS. 
          >> OKAY. I DON'T KNOW WHY I AM THINKING ABOUT THE EQUESTRIANS. I JUST THOUGHT WE HAD SOME DISCUSSION IN THE PAST WITH REGARDS TO EQUESTRIAN. 
          AND WE WERE TRYING TO LOOK FOR A LOCATION THAT CAN ACCOMMODATE. THAT'S WHY I THOUGHT ABOUT IT 
          HERE. >> I DO KNOW THAT WE ARE WORKING WITH THE BIKEWAYS BLU-RAYS AND TRAILS COMMITTEE TO WORK ON EXPANDING SOME EQUESTRIAN TRAILS. 
          IN GETTING SOME EVENTS THAT ARE UNIQUE TO THAT. 
          SOME TRAIL RIDERS KIND OF EVENTS. 
          AND THEN, WE ARE WORKING CLOSELY WITH THE CATTLEMEN'S ASSOCIATION AND THE FAIR ASSOCIATION TO BRING IN DIFFERENT AGRICULTURAL EVENTS. THERE ARE TWO DIFFERENT AGRICULTURAL EVENTS THAT HAPPEN IN JANUARY. 
          IT IS CATTLE IN THE COVE AND THERE IS A BIG EVENT. 
          AND -- SWINE -- I CAN'T REMEMBER. 
          THEY HAVE A CUTE LITTLE NAME FOR IT AND IT'S NOT COMING TO ME RIGHT NOW. BUT THAT DRAWS FROM A GOOD DISTANCE FOR THOSE TWO EVENTS. SO THERE ARE AGRICULTURAL AND EQUINE EVENTS. THE HUNTER JUMPERS ARE HERE REGULARLY AT THE FAIRGROUNDS. SO THERE ARE EQUESTRIAN EVENTS 
          HAPPENING. >> WE HAVE TO BE CAREFUL IN TERMS OF HOW MUCH RESOURCES I THINK WE PUT INTO EQUESTRIAN. 
          ONLY BECAUSE JACKSONVILLE WITH THE EQUESTRIAN CENTER REALLY HAS THAT MARKET CAPTURED WITH THE BEAUTIFUL FACILITY THAT WE CAN'T COMPETE WITH. SO WE TRY TO GET WHAT WE CAN WHERE WE CAN. WE CERTAINLY WOULDN'T TURN IT AWAY IF IT WAS EQUESTRIAN OR SWINE OR BOVINE OR WHATEVER IT 
          MIGHT BE! >> AND SO, WE WILL KEEP YOU ALL UPDATED AS A BOARD OF COMMISSIONERS MOVES OR TAKES ACTIONS ON THIS. WE WILL KEEP YOU ALL UPDATED. 
          IT WAS PRESENTED IN CONCEPT SO I WANTED TO MAKE SURE YOU WERE AWARE. AND IT IS LOCATED IN WHAT WE CALL THE 1621 CORRIDOR. IT'S JUST NORTH OF THE INTERSECTION OF 16 AND 21. IN THE MIDDLEBURG AREA. 
          [17.  Fairgrounds Master Plan Update and Business Plan]
          >> YEP. >> ALL RIGHT. 
          LET'S MOVE ON TO OUR FAIRGROUNDS MASTER PLAN UPDATE. 
          >> SO YOU HAD MENTIONED EARLIER ABOUT THE COUNTY BEING AWARDED A $910,000 GRANT FOR A BARN. A RENOVATION AND IMPROVEMENT. 
          SO WE HAVE A MEETING NEXT WEEK. BOTH TO TALK ABOUT THE FAIRGROUNDS MASTER PLAN, AS WELL AS THE BARN RENOVATION PROJECT.O WE WILL BE BRINGING THAT TO YOU ALL TO KEEP YOU IN THE LOOP WHAT'S HAPPENING WITH THAT. 
          THE FAIRGROUNDS MASTER PLAN -- WE HAVEN'T DONE A LOT OF MOVEMENT ON THAT FAIRGROUNDS MASTER PLAN.SIMPLY BECAUSE WE ARE WAITING FOR THE FAIR ASSOCIATION REPORT.E SHOULD HAVE A PRELIMINARY REPORT ON THEIR STRATEGIC PLAN IN SEPTEMBER. IT WILL BE THE FIRST DRAFT. 
          AND WE CAN START TO MAKE SOME ASSUMPTIONS AND HAVE SOME DIALOGUE WITH THEM ABOUT THEIR FINAL REPORT WHICH WILL BE IN NOVEMBER FOR THAT. AND BOB, CORRECT ME IF I'M SPEAKING OUT OF TURN. THAT WILL GIVE US THE OPPORTUNITY TO TAKE THEIR NEWER DATA AND MATCH IT WITH OUR 
          [02:20:05]
MASTER PLAN FROM 2018 AND MERGE THE TWO OF WHERE WE WANT TO HEAD WITH THE FAIRGROUNDS AS A VENUE FROM THE COUNTY 
          PERSPECTIVE. >> AND WE ALSO SHOULD BE HEADING DOWN THE HOME STRETCH WITH THE EXHIBITION HALLS IN 
          TERMS OF RENOVATIONS THERE? >> YES. 
          THE REST ROOM AND KITCHEN SHOULD BE DONE BY THE END OF THE YEAR. I BELIEVE. 
          WE ARE MAKING SOME OTHER IMPROVEMENTS FROM AN INFRASTRUCTURE STANDPOINT WITH ELECTRIC AND SEWER SERVICES OUT 
          THERE. >> OKAY. 
          ANY OTHER QUESTIONS ON THE FAIRGROUNDS? 
          [18.  Visitor Center Update]
ARE RIGHT. VISITOR CENTER UPDATE? 
          >> OKAY. I KNOW AT THE LAST MEETING UNLIKE YES, WE WILL HAVE EVERYTHING INSTALLED. 
          AND THEN, WE FOUND A NEW TOY THAT WE WANTED TO EXPLORE. 
          AND I'M NOT ABLE TO BRING IT UP. 
          >> ERIC, CAN YOU GET THE COMPUTER UP? 
          >> OH, THERE WE GO. OKAY. 
          LET ME TRY TO -- OH, YEAH. OKAY. 
          I'M JUST GOING TO GO BACK TO GOOGLE AND GET IT. 
          >> YEAH, THIS IS A PRETTY NEAT DISCO ACTUALLY SENT OUT A MARKETING EMAIL, WHICH I RECEIVED. 
          HOW I WAS ON THEIR LIST I DON'T KNOW. LOOKED AT IT AND IMMEDIATELY SAID I WANT THIS! 
          [LAUGHTER] >> I SAID I NEED THIS. 
          AND I SENT IT TO KIMBERLY AND TROY. 
          THEY BOTH AGREED AND WE HAD A ZOOM MEETING WITH ONE OF THE REPRESENTATIVES OUT OF BOSTON. AND THIS IS WHAT IT LOOKS LIKE. 
          >> THERE IT IS! THANK YOU, ERIC. 
          >> BASICALLY, IT'S A SIGN THAT IS INTERACTIVE. 
          IT'S A SIGN THAT IS ON THE SIDEWALK OR WHEREVER WE CHOOSE TO PUT IT THAT WE CAN CONTROL THE MESSAGE. 
          AND WE CAN UPDATE THE MESSAGE WITH WHATEVER IS NECESSARY CONSIDERING THE LOCATION AND THE TIME. 
          AND THEN, WE WILL -- THERE'S DIFFERENT -- W CAN SELL SPONSORSHIPS ON THE BACK OF IT. WE CAN DO DIFFERENT THINGS. 
          IT'S A LITTLE PRICEY! >> IT'S SOLAR POWERED. 
          >> MM-HMM. >> IS A DOUBLE-SIDED? 
          >> SO -- NUMBER THE INFORMATION LIKE YOU SEE IN THE NEIGHBORHOOD AND NEWSFEED IS ONLY ON ONE SIDE. 
          THE BACKSIDE CAN EITHER BE BRANDED WITH THE DESTINATION 
          BRANDING OR WITH SPONSORS. >> AND EACH UNIT CAN BE INDEPENDENTLY OPERATED IN TERMS OF THE MATERIALS OF INFORMATION 
          THAT IT'S BEING DISPLAYED. >> THAT'S COOL. 
          >> IF YOU PUT IT ON THE CORNER OF KEYSTONE DASH DASH COMING UP 
          KEYSTONE MEETINGS. >> IT'S ALL WI-FI CONTROLLED. 
          WE CAN CONTROL IT FROM HERE IF THE SIGN IS IN KEYSTONE HEIGHTS OR GREEN COVE. AND THEY CAN ALL HAVE DIFFERENT 
          MESSAGES. >> DO YOU HAVE THE VIDEO? 
          >> THAT WOULD BE SO EXCITING! >> IT'S SOMETHING THAT IS ALREADY A FULL UNIT THAT YOU BUY. 
          IT CAN BE INSTALLED IN 30 MINUTES.ND IT ANSWERS ALL THE QUESTIONS THAT WE HAVE HAD. WE CAN MIX AND MATCH CONTENT. 
          SO WE COULD SEND CONTENT TO GREEN COVE THAT WILL BE 
          DIFFERENT THAN ORANGE PARKS. >> I THINK I'VE USED ONE OF THESE IN NEW YORK. WE WERE TRYING TO FIND SOMETHING. SO THERE IT WAS. 
          DOES IT ACTUALLY EVEN HAVE A CHARGING STATION? I KIND OF REMEMBER HAVING TO CHARGE MY PHONE. 
          [CHATTER] >> I'M SORRY, SIR. 
          [02:25:11]
          I DON'T HAVE THE VIDEO. >> THAT'S OKAY. 
          >> BUT WE CAN SEND IT OUT SO YOU CAN TAKE A LOOK AT IT. 
          >> THE OTHER ASPECT THAT IS NICE IS THAT YOU CAN SHARE IN THE REVENUE FROM THE ADS THAT THEY RUN. 
          SO THEY WERE TALKING ABOUT -- IT'S 200 A MONTH THAT YOU CAN DEPEND ON. AND THEN YOU CAN TURN AROUND AND SELL YOUR OWN ADVERTISING IF YOU WANTED TO. 
          SO ONCE IT'S UP, IT CAN SORT OF PAY FOR ITSELF IN TERMS OF HAVING A NATIONAL AD SHOW UP AND YOU CAN TARGET WHATEVER ADS YOU WANT OR DON'T WANT. I'M NOT SURE -- WHAT ELSE? 
          >> HOW MUCH WAS IT? >> $16,000. 
          >> AND IT'S AN OUTRIGHT PURCHASE? IT'S NOT LIKE $16,000 EVERY YEAR TO RENT IT? 
          >> NUMBER YOU OWN IT. THAT ALSO GIVES US THE ABILITY TO MOVE SOMETHING TO LIKE USA CYCLING IS IN TOWN AND WE KNOW WHERE HOW ACCORDING IN A CERTAIN POINT. 
          IT'S FOR BOTH TO THE GROUND. YOU CAN MOVE IT SAID IT AND PROGRAM IT FROM WHEREVER. SO I THINK IT'S SOMETHING WE WOULD LIKE TO LOOK INTO.T'S VERY HEAVILY USED IN THE 
          NORTHEAST. >> WHERE WAS IT ON YOUR BUDGET? DID YOU ACCOUNT FOR IT IN THE BUDGET? 
          >> NOT YET. IT COULD STILL FIT UNDER THE VISITOR CENTER. BECAUSE THAT LINE ITEM STILL IS 
          THERE. >> I WOULD LOVE TO BE ABLE TO -- BECAUSE WE HAVE BEEN TALKING ABOUT THIS FOR QUITE SOME TIME. 
          AND EVERYBODY IS ON BOARD ABOUT IT. 
          OH, I'M SORRY. I LOVE THE IDEA. 
          WE HAVE BEEN TALKING ABOUT IT FOR QUITE SOME TIME. 
          I THINK THAT WE SHOULD JUST GO AHEAD AND PURCHASE ONE. 
          AND SAY HERE YOU GO. KEYSTONE -- MAYBE NOT KEYSTONE. 
          SORRY! 
          [LAUGHTER] >> MAY BE GREEN COVE SPRINGS UP 
          WHICH EVER WE FEEL -- >> I'M THINKING IF WE CAN IDENTIFY ONE OR TWO LOCATIONS IN EACH OF THE NEIGHBORHOODS OR MUNICIPALITIES? ONE IN MIDDLEBURG. 
          ONE IN FLEMING ISLAND. ONE IN ORANGE PARK. 
          THEN WE CAN MOVE IT TO THOSE LOCATIONS BASED ON -- WILL TRY TO FIGURE OUT HOW TO INVEST IN A FEW. 
          BUT IT'S A LARGE TICKET ITEM. BUT IT DOES OFFER THAT REVENUE GENERATION THAT WE DIDN'T HAVE BEFORE. 
          >> YEAH. AND WE REALLY DIDN'T HAVE A VEHICLE TO CARRY US. EVERY TIME WE LOOKED AT A PARTICULAR OPTION, IT'S ALWAYS BEEN A DEAD END EITHER IN TERMS OF TECHNOLOGY OR THE SOFTWARE OR SOMETHING. 
          SO WAS SOMEBODY ABLE TO GUARANTEE US THAT IT IS FIELD-TESTED AND HAS BEEN THERE FOR THREE ORFOUR YEARS , THAT 
          GIVES US ANOTHER ALTERNATIVE. >> IS A TOUCH SCREEN? 
          >> NUMBER. >> IS THIS SOMETHING WE WANT TO ADD TO WHAT WE ARE ALREADY TALKING ABOUT WITH THE TVS? OR DO YOU WANT TO ELIMINATE THE TVS? 
          >> THAT'S UP TO YOU. I'M ASKING FOR SOME DIRECTION 
          WITH THAT. >> WHEN I LOOK AT THIS, IF YOU PUT IT IN A LOCATION -- I USE GREEN COVE SPRINGS NOT GRINKOV HAVE FOR THEIR TOWN. THAT SIGN NEEDS TO BRAND WITH THEIR LOCATION. THE SAME WITH ORANGE PARK. 
          THROUGHOUT THE COUNTY. THEY NEED TO BRAND WITH THE 
          LOCATION THEY ARE AT. >> I AGREE RANDY. 
          I THINK THAT IS WHAT IS GOING TO MAKE IT USABLE. 
          AND SO, BECAUSE IT'S REMOTE-CONTROLLED IN TERMS OF THE CONTENT, WE WILL BE ABLE TO TAKE ORANGE PARK CONTENT WHETHER MEETINGS OR WHATEVER AND FOLD THAT IN WITH COUNTY INFORMATION. AND IT MAKES IT VERY USABLE. 
          UNDERSTANDING THAT WE STILL WANT TO GET TOURISM INFORMATION 
          IN PEOPLE'S HANDS. >> I THINK YOU WOULD GET MORE OUT OF THIS THAN HAVING TVS INSIDE YOUR BUILDINGS. 
          BECAUSE YOU ARE ONLY GOING TO SEE IT INSIDE THE BUILDING IF 
          [02:30:01]
          YOU GO IN. >> BUT I DO LIKE THE IDEA OF THE TVS. WHERE WE HAVE THE CSR? I DO LIKE THAT IDEA TO WHERE YOU CAN TAKE A PICTURE OF THE CSR AND BRING IT UP. HERE, YOU CAN'T. 
          IS THAT CORRECT?>> YOU CAN STILL DO A QR CODE ON IT. 
          >> THE ONLY THING WITH THIS IS THAT WE ARE REALLY NOT A WALKING CITY. UNLIKE NEW YORK, EVERYBODY WALKS THERE. SO THERE IS REALLY A LOT OF EXPOSURE AND POSSIBILITIES FOR USE. 
          HERE, IT'S NOT. SO WE HAVE TO REALLY POSITION IT WHERE THERE ARE A LOT OF WALKERS. 
          OR THAT WALKING TOUR. SO I'M THINKING THE COURTHOUSE AREA. IF THERE IS A WALKING TOUR SET UP ALREADY, WALKING PATH? THAT'S WHERE WE WOULD PUT IT. 
          BUT JUST TO PUT IT, LET'S SAY, OUTSIDE OF THE BUILDING WHERE EVERYBODY IS JUST DRIVING PAST IS JUST NOT GOING TO MAKE 
          SENSE. >> I THINK IN ORANGE PARK, YOU MIGHT CONSIDER THE TOWN HALL WITH THE EVENTS THEY HAVE. 
          I DON'T WANT TO ASSIGN HOMEWORK -- 
          >> WE ARE ALSO LOOKING AT MAKING MORE OF A WALKING COMMUNITY. THAT IS OUR LONG-TERM FOCUS. 
          THAT'S WHAT WE WANT TO. GREEN COVID -- THIS IS A WALKING COMMUNITY. EVEN THOUGH A LOT OF PEOPLE DO DRIVE. BUT YOU CAN WALK IT. 
          >> WE COULD CONSIDER SPRING PARK. 
          >> OR COULD BE SITUATED AND FOOD TRUCK FRIDAY EVENTS, AS PEOPLE USE THE PARK THEY CAN SEE THIS AND UTILIZE IT. 
          >> AND THEN, THE CHRISTMAS TREES --. 
          >> KIMBERLY CAN LOOK MORE INTO WHAT IT WILL TAKE TO PURCHASE A UNIT SO WE CAN SEE WHAT IT LOOKS LIKE AND HOW IT WORKS. 
          AGAIN, THE HOMEWORK ASSIGNMENT WOULD BE IN YOUR PARTICULAR AREAS, START TO THINK ABOUT WHERE THOSE THINGS WOULD BE 
          WORTHWHILE TO PUT. >> I DO KNOW IT'S EXPENSIVE. 
          BUT MAYBE WE NEED TO LOOK AT THE LOCATIONS AND BUILD SOME KIND OF PARTNERSHIP. TO WHERE THE COUNTY PAYS HALF AND THE LOCATION WILL PAY HALF. JUST A THOUGHT. 
          >> ANOTHER THOUGHT IS THAT CAN THIS BE RETURNED? 
          [LAUGHTER] >> LIKE A TRIAL? CAN WE TRY IT OUT? MAYBE LEASE IT FOR A MONTH? OR LEASE IT FOR SIX MONTHS? WITH A RENT TO OWN (LAUGHING) 
          CONCEPT? >> WE CAN ASK. 
          YOU NEVER KNOW UNTIL WE ASK. > THE ANSWER WILL ALWAYS BE 
          KNOW IF WE DON'T ASK. >> I THINK THEY ARE ATTRACTIVE AND I THINK THEY WILL FIT A NEED. 
          I THINK MY ONLY THING IS THEY APPEAR TO BE SOMETHING THAT I THINK THAT TECHNOLOGY WILL BECOME A LOT MORE AFFORDABLE. 
          I DO THINK THAT ONCE THERE IS MORE COMPETITION, THIS WILL BECOME -- I THINK WE WILL SEE A LOT MORE OF THIS. 
          I DO THINK IT'S ATTRACTIVE. I THINK WE WILL SEE A LOT OF IT. AND THE OTHER THING, DID THEY DO ANYTHING IN RESPONSE TO LESSON RISKS WITH THESE? AS FAR AS LIKE FROM OS OR OPERATING OR ANYTHING LIKE THAT? THAT THEY CAN GUARANTEE ANY KIND OF REDUCED RISK OF OBSOLESCENCE? 
          >> I DON'T KNOW. BUT FOR THAT PRICE -- 
          >> WE'VE HAD DIGITAL SIGNS THAT WE HAVE GOTTEN RID OF. 
          BUT A LOT OF PLACES THAT HAVE THOSE, THEY GET A LOT OF VALUE OUT OF THEM THAT BEFORE THOSE PROGRAMS FAIL. 
          A LOT OF TIMES, 15 OR 25 YEARS THEY WILL GET OUT OF THEM. 
          THAT'S ONE THING THAT OCCURRED TO ME IS MAKING SURE -- REDUNDANCY OR UPGRADING LATER ON SO WE GET PLENTY OF OPPORTUNITIES TO MAKE THAT ADVERTISING AND COME OFF OF THAT BEFORE WE HAVE TO SPEND ANOTHER 16. 
          >> I FEEL LIKE IF YOU GET FIVE YEARS OUT OF IT, EVEN THREE YEARS OUT OF IT, IT'S MONEY WELL SPENT. 
          ESPECIALLY IF WE LOOK AT MAYBE WE DO AN ANALYSIS.ON HOW MANY SPONSORS CAN WE REALISTICALLY GET FOR US TO MAKE IT PAY FOR 
          [02:35:09]
ITSELF? SO MAYBE IN ONE YEAR IT'S ALREADY PAID FOR ITSELF. IF WE ARE SELLING SPONSORSHIPS. 
          BUT THEN WE ASKED THE QUESTION, WHO IS GOING TO SELL THE SPONSORSHIPS? IS IT GOING TO BE KIMBERLY 
          MORGAN? >> IF YOU PARTICIPATE IN A NATIONAL CHAIR, THAT'S $200 A MONTH. 
          $12,000 A YEAR. $12,000 OVER A FIVE-YEAR PERIODS. SO IF YOU'RE LOOKING TO GET FIVE YEARS OUT OF IT, YOU ARE ALMOST PAYING FOR IT WITH THE MONIES COMING IN. SO IT MAKES IT MUCH MORE AFFORDABLE. 
          [CHATTER] >> OKAY. 
          I'LL GO BACK TO THEM AND ASK MORE QUESTIONS. 
          AND HOPEFULLY, WE CAN FIGURE OUT A TRIAL DEAL. 
          >> PUT IT IN SPRING PARK. I LOVE THE IDEA OF HAVING ONE BY SPRING PARK. AND THEN -- THEY HAVE THE CHRISTMAS TREE. THEY HAVE THE POOL. 
          IT JUST BLENDS RIGHT THERE, YOU KNOW? IT'S PERFECT FOR THAT LOCATION. WE HAVE THE RIVER. 
          >> WE PUT ON YOUR LIST THAT WE NEED TO CHECK WITH GREEN COVE, ORANGE PARK, THE CITY OF KEYSTONE AND THE COUNTY FOR 
          SIGN RESTRICTIONS. >> YES. 
          WE DID HAVE THAT ON OUR LIST. >> ALL RIGHT. 
          [19.  Legislative Update]
ANYTHING ELSE? ANY OTHER QUESTIONS? GOOD INPUT THERE. THANK YOU. 
          WE GO TO NUMBER 19 OUR LEGISLATIVE UPDATE. 
          >> THERE'S NOTHING REALLY TO REPORT NOW ACCEPT ANTICIPATED ISSUES. I CAN TELL YOU THAT THE VACATION RENTALS WILL BE A HOT TOPIC IN TALLAHASSEE ONCE AGAIN AS IT ALWAYS IS. WE ARE ALSO ANTICIPATING, UNFORTUNATELY, IT HAS BECOME AN ANNUAL THING OVER THE LAST FEW SESSIONS. THE ATTEMPT TO REDEFINE WHAT PERMISSIBLE USES TBT DOLLARS CAN BE USED FOR.SO THAT JUST IS GOING TO CONTINUE TO BE A TOPIC OF CONVERSATION. 
          SO WE JUST NEED TO CONTINUE TO EDUCATE OUR LOCAL LEGISLATOR OR DELEGATION ABOUT WHAT THAT MEANS TO US. 
          WHAT THAT MEANS TO YOU ALL AS BOARD MEMBERS. 
          AND WHAT IT MEANS TO THE COUNTY. 
          SO ANY EXPANSION OF PERMISSIBLE USAGE IS NOT A GOOD THING. 
          BECAUSE IT TAKES AWAY FROM THE MARKETING EFFORT. 
          OTHER THAN THAT, I'M NOT REALLY CERTAIN OF ANY OTHER ANTICIPATED ISSUES COMING UP DURING THE LEGISLATIVE SESSION. 
          UT THE CLOSER IT GETS, THE MORE WE WILL KNOW AND BE ABLE TO GIVE YOU GUYS A GOOD GAUGE PROBABLY IN NOVEMBER. 
          ABOUT WHAT WE CAN BE LOOKING FOR COME THE JANUARY SESSION. 
          >> IT DOES START EARLY THIS YEAR. 
          STARTING IN SEPTEMBER THEY WILL START TO HAVE COMMITTEE HEARINGS. WE WILL START HEARING ABOUT WHAT POSSIBLY WILL BE HOT TOPICS. 
          >> SO YOU KNOW HOW NONPROFITS HAVE IMPACT REPORTS? AND THEY TALK ABOUT THIS IS WHERE YOU DONATED HUNDRED THOUSAND DOLLARS? AND THAT $100,000 WENT TO -- IS IT POSSIBLE FOR US TO HAVE SOME PASSIONATE KIND OF IMPACT REPORT WHERE THIS IS WHERE THE TOURISM DOLLARS ARE. 
          OR WHATEVER? >> I'M LOOKING AT A COUPLE OF OPTIONS FOR RESEARCH THAT CAN HELP US MORE CLEARLY DEFINED THAT. NOT ONLY HOW MANY VISITORS ACTUALLY COME TO CLAY COUNTY, HOW LONG THEY STAY. 
          BUT ALSO THEIR SPENDING HABITS. AND WE WILL BE ABLE TO GET A LOT MORE INFORMATION FROM THAT RESEARCH. 
          AND PROBABLY BE ABLE TO PUT TOGETHER SOME FACT SHEET ON TOURISM SPENDING. SO WE ARE WORKING ON THAT. 
          >> NOT ONLY SPENDING. IT'S ALSO INCOME. 
          >> ABSOLUTELY. AND IT'S JOBS. 
          IT'S A LOT -- THE FIRST YEAR I WAS HERE, WE PUT TOGETHER A BUSINESS CARD THAT HAD THOSE QUICK FACTS ON THEM. 
          [02:40:04]
WE CAN GO BACK TO THAT. SOMETHING EASY FOR EVERYBODY TO CARRY AROUND AND SO WE CAN LOOK AT THAT FOR THE LEGISLATIVE SEASON. THAT'S ALL I HAVE ON THAT. 
          >> OKAY. AND THEN, IF YOU NEED TO LOOK UP ANY EVENTS, YOU CAN DO SO@EXPLORECLAY.COM. 
          AND HELP OUR METRICS THERETO. AS YOU LOOK THAT UP (LAUGHING). 
          ALL RIGHT. SO HOMEWORK -- IF ANYBODY IS INTERESTED IN THE SUBCOMMITTEE, REACH OUT TO KIMBERLY. 
          WOULD LOVE TO GET THAT STARTED. THINK ABOUT THE LOCATIONS FOR OUR FRIEND. AND IF YOU KNOW OF A PERSON IN THE HOTEL TYPE BUSINESS -- ACCOMMODATIONS -- REFER THEM TO KIMBERLY SO WE CAN ADD TO OUR MERRY BAND OF COUNCIL PERSONS. 
          ANYTHING ELSE? NO? ALL RIGHT. WELL, THANK YOU ALL. 
          WE APPRECIATE YOUR PARTICIPATION. 
          AND YOUR INPUT. AND WE WIL
* This transcript was compiled from uncorrected Closed Captioning.