[Call to Order]
          [00:00:03]
          LAUNCHED. GOOD AFTERNOON. 
          WE'RE GOING TO CALL THE TOURIST DEVELOPMENT COUNCIL MEETING TO ORDER. 
          IT'S MAY 19, 2021. VERY GOOD AFTERNOON TO ALL. LET'S GET STARTED HERE THERE AFTERNOON WITH THE ROLL CALL, IF WE CAN, AND WE'LL START WITH YOU, RANDY. 
          IF YOU WOULD INTRODUCE YOURSELF AND WE'LL COME DOWN HERE. >> RANDY ANDERSON, MAYOR OF TOWN 
          OF ORANGE PARK. >> BOB OLSON, CLAY COUNTY CITIZEN. 
          >> PAT SICKLES, RIVER PARK END BED AND BREAKFAST IN GREEN COFFEE SPRINGS. 
          >> SUSAN HILL, HOLIDAY IN AND SUITES ORANGE PARK. >> CLAY COUNTY CITIZEN, TEEVAN. 
          >> AND HE MAKES A GRAND ENTRANCE HERE, JUST IN TIME. >> GARY PATEL, -- 
          [INDISCERNIBLE] -- HOSPITALITY. >> MIKE SELL LYNN AND COUNTY STAFF AND COUNTY ATTORNEY, COURTNEY GRIMM AND TOURISM AND FILM DIRECTOR, KIMBERLY MORGAN AND HER NEW STAFF MEMBER, CONNER 
          MATTHEWS. WELCOME, CONNER. >> YOU MAY RECOGNIZE THE LAST NAME. MARINA, HER MOM WAS A MEMBER OF OUR GROUP FOR A NUMBER OF YEARS 
          AND SHE'S THE QUIET ONE. >> YEAH. 
          >> UNTIL YOU GET TO KNOW HER. CONGRATULATIONS, MAYOR ANDERSON. WE APPRECIATE THAT. 
          >> THANK YOU, SIR. >> VERY GOOD. >> JUST LAST NIGHT THAT THEY VOTED RANDY AS THE MAYOR IN ORANGE PARK SO A BUSY YEAR FOR YOU COMING UP AND WE APPRECIATE 
          YOU MAKING TIME FOR US HIRE TODAY. >> THANK YOU ALL FOR BEING HERE. 
          LET'S GET STARTED. WE HAVE TWO CARDS FOR PUBLIC COMMENTS AND I'M GOING TO ASK 
          [Public Comments]
THE FOLKS WHO PUT THOSE IN IF WANT YOU TO WAIT I'M GOING TO MOVE TO ITEM NO. 12 WHICH IS THE DISCUSSION OF NEW APPLICANTS FOR THE TOURIST DEVELOPMENT COUNCIL CONSIDERATION BY THE BOARD TO JUST AFTER APPROVAL OF MINUTES AND I'LL LET YOU SPEAK AT THAT TIME WHICH WILL MAKE IT A LITTLE BIT MORE SENSIBLE FOR US TO DO THAT. HANG IN THERE. 
          WE WON'T BE TOO LATE TO GET TO YOU. ANYBODY ELSE WITH A PUBLIC 
          [1.  Penney Farms Museum Update]
COMMENT? SHOWING NONE WE'LL MOVE FORWARD TO PRESENTATIONS AND, KIM, ARE 
          YOU GOING TO HAN PEL THE PENNY FARMS UPDATE? >> YES. 
          THE TOWN OF PENNY FARMS, YOU GRANTED THE PRODUCT DEVELOPMENT GRANT IN THE AMOUNT OF $30,000 TO THE TOWN OF PAINT FARMS FOR THEIR PENNY FARMS MUSEUM THAT IS NOW UNDER CONSTRUCTION AND MOVING RIGHT ALONG SO THEY SENT THEIR MONTHLY REPORT. THE AIR-CONDITIONING IS INSTALLED AND THEY'RE DOING ELECTRICAL WORK AND IN THEIR REPORT YOU'LL SEE SOME QUICK PHOTOS AND SOME THINGS THAT THEY'RE DOING. THEY APPLY FOR ANOTHER GRANT WITH LOWE' S CORPORATE. THEY ARE WORKING HARD TO MAKE THAT A REAL THING AND FOR RESIDENTS AND VISITORS ALIKE TO ENJOY. THEY'RE WORKING ON THAT AND WILL GIVE US UPDATES UNTIL THEY ARE THEY ARE FINISHED GLIT WAS EXCITING TO SEE IT. HOPEFULLY WE CAN HOLD A GRAND OPENING THERE AND GET THAT 
          STARTED. >> THERE'S A WEBSITE. >> IS THAT ACTIVE? 
          >> YES. IT'S CALLED HISTORICAL SOCIETY OF PENNY FARMS.ORG. 
          >> OKAY. SOUNDS GOOD. ALL RIGHT. 
          LET'S MOVE ON TO NUMBER 2, OUR QUARTERLY REPORT. >> I HAVE A FAVOR TO ASK BECAUSE WE RAN INTO SOME TECHNICAL DIFFICULTIES, IF WE WOULD SWITCH TO AIRSTREAM UNTIL WE CAN RESOLVE THOSE TECHNICAL DIFFICULTIES, THAT WOULD BE GREAT.  ITEM NO. IS HELD OFF 
          [3.  Airstream Ventures- Sports Event Update]
UNTIL WE GET THE TECHNICAL ASPECTS. INSTEAD WE'LL MOVE ON TO ITEM 
          NO. 3, AIRSTREAM VENTURES UPDATE AND JOEL LAMP IS WITH US. >> GOOD AFTERNOON. 
          WE'RE EXCITED TO BE HERE ESPECIALLY AFTER THIS MORNING, A SITE VISIT TO KEYSTONE AND THE PAVILION THERE AT THEIR BEACH AND THERE'S SOME REALLY COOL OPPORTUNITIES NOW WITH THAT FACILITY TO BE ABLE TO BRING SOME DIFFERENT EVENTS. GO BACK TO SOME OF THE AQUATIC EVENTS WE'VE TALKED ABOUT IN THE PAST THAT WE'VE STRUGGLED TO FIND A HOME FOR AND THERE'S A HOME FOR SOME OF THOSE IN KEYSTONE AND BEING ABLE TO PUT TOGETHER A PACKAGE, KIMBERLY AND I TALKED FOR A LITTLE WHILE THIS AFTERNOON ABOUT SOME OPPORTUNITIES THERE SO ABLE TO START PLUGGING OUR GOAL. OUR GOAL IS LET'S PLUG STUFF IN EVERYWHERE AND NOW WE'VE FOUND 
          [00:05:08]
SOME RACING NICHES IN KEYSTONE FOR SOME RULE THINGS. DO WE HAVE THE PDF? 
          >> YES. LET ME GET THAT WILL. I WANT TO MAKE SURE WE'RE 
          RECORDING AS WELL. >> FROM OUR EVENT RECAP, WE HAD THE ACL CORN HOLE SOUTHEAST CHAMPIONSHIP LAST MONTH AT THE FAIRGROUNDS, TURNED THE INTERIOR OF THE FAIRGROUNDS INTO 64 CORN HOLE COURTS AND HAD THEIR CONFERENCE CHAMPIONSHIP. WE HAD. 
          >> ONE SECOND. WE'VE RUN INTO MORE TECHNICAL DIFFICULTIES. 
          >> OKAY. >> ONLY HAPPENS WHEN JOE IS HERE. 
          >> IT'S ONLY BAD WHEN YOU'RE TRYING TO WATCH ESPN AT NIGHT AND THEN ALL OF A SUDDEN IT'S 
          THE STREAM. >> YES. THE CIRCLE COMES UP, THE CIRCLE 
          OF DEATH. >> THE ONLY THING THAT IS WORSE IS THE HOUR GLASS, LIKE THE 
          MICROSOFT WINDOWS. >> THAT CIRCLE COMES OUT AND EVERYTHING ENDS. 
          >> ALWAYS SEEMS TO COME AT THE CRUCIAL TIME. YOU'RE WATCHING SOMETHING AND IT'S LIKE, WHAT, WHAT, AND IT COMES BACK AND IT'S ALREADY PASSED. 
          >> SOMEHOW OR ANOTHER IS 10:00 TO 10:30, RIGHT AT THE END OF SPORTS GAME OR WHATEVER I'M IN. I WAS WATCHING THE CELTICS LAST NIGHT AND THE BASKETBALL PLAYOFFS AND I'M WHAT? NO. NO. 
          WE'RE TRYING TO PAUSE IT TO FAST FORWARD THROUGH THE COMMERCIALS HOPING THAT WOULD HELP IT BUT. 
          >> I'M AFRAID TO GO TO USE THE TIME SHIFTING BECAUSE I'M AFRAID IT WILL SET IT OFF. 
          I COULD BE WATCHING A GAME FROM THE 1980S. WHO KNOWS. 
          I DON'T KNOW. >> I HAD HIM AND THE MRS. CONVINCED A COUPLE OF MORNINGS AGO, I FOUND AN OLD MASTER'S AND I HAND THEM CONVINCED THAT, YOU KNOW, THIS IS LIVE. 
          >>> . >>> . >>> 
          >> >> GO AHEAD, JOE. SO, YEAH, AS YOU'RE LOOKING, I FEEL LIKE A WEATHER MAN ALL A SUDDEN, IF YOU LOOK IN THE REPORT WE WERE REALLY EXCITED TO GET THE CORN HOLE GUYS IN KIND OF SHOE HORN AN EVENT INTO THE ARENA AT THE FAIRGROUNDS. 
          TYPICALY THEY WANT CLOSED ARENAS. THEY WANT HARD FLOORS AND EVERYTHING AND WE GOT 321 PARTICIPANTS IN THERE. 284 OF THOSE WERE FROM OUTSIDE OF THE DRIVE MARKET WHICH CHECKS A LOT OF BOXES FOR US. SO THE ESTIMATED TOTAL NUMBER OF ATTENDEES WAS 389 AND ESTIMATED ROOM NIGHTS, 454. IT'S ESTIMATED PARTLY BECAUSE WE DIDN'T GET A FULL SURVEY, THERE WAS SOME PEOPLE ONCE THEY LOST -- THERE WAS A GROUP FROM MISSISSIPPITY THAT CAME IN FOR FRIDAY FOR THE DOUBLES. THEY PLAYED AND THEY CAME AND THEY CHECKED THEIR BOX TO GET THEIR POINTS AND THEN THEY RETURNED HOME. 
          SO THEY CAME THURSDAY NIGHT SO WE WERE ABLE TO KIND OF GET A GOOD ESTIMATE OF THAT AND SO THE ECONOMIC IMPACT OF THE ENTIRE EVENT WAS 113,000 SO A NICE WEEKEND FOR US TO GET CORN HOLE PLUGGED IN. WE ARE WORKING WITH THEM ON SOME DIFFERENT IDEAS AND OPTIONS FOR EVENTS NOW. THERE'S SEVERAL -- WE'RE LEARNING WITH ROB AND THE ACO, WITH ROB, LEARNING WITH SOME OTHER OPPORTUNITIES OF HOW THEY'RE DOING OTHER EVENTS AROUND THE COUNTRY, NOT TYING OURSELVES TO THE ACL SIDE. ACL IS THE PREMIER CORN HOLE GROUP AND BUT IT'S NOT NECESSARILY SOMETHING WE NEED TO MARRY OURSELVES TO. 
          WE CAN CREATE OTHER OPPORTUNITIES. WE'RE LOOKING AT SOME DIFFERENT MODELS THAT WOULD TAKE THE ENTIRE FOOTPRINT OF THE FAIRGROUNDS AND TURN IT INTO A 
          [00:10:06]
CORN HOLE WONDERLAND FOR A WEEKEND AND BUILD A FESTIVAL EVENT AROUND THAT SO YOU'LL HEAR MORE ABOUT THAT IN THE NEXT COUPLE OF MONTHS AS WE GET A FEW MORE DETAILS. 
          ROB AND I ARE SCRATCHING OUT IDEAS ON THAT NOW. A NICE MARKETING VALUE, HUGE ONLINE PRESENCE AND MARKETING PUSH THROUGH THEIR CHANNELS AND IT WAS A GOOD EVENT FOR US TO GET THEM PLUGGED IN ONE MORE TIME FOR THIS YEAR AND CONTINUE TO BUILD THAT RELATIONSHIP AS WE GO INTO '22 AND BEYOND. ON THE NEXT SLIDE THIS GIVES YOU AN UPDATE ON THE CALENDAR. 
          THE YOUTH LACROSSE TOURNAMENT HAS BEEN CANCELED FOR THE SUMMER. 
          WE'RE LOOKING TO RESCHEDULE THEM FOR THE FALL AND BRING THEM BACK IN THE FALL BUT ALSO IN THE SPRING, AND THE NEXT SLIDE WILL GO INTO THAT A LITTLE BIT MORE. WE GOT AN OPPORTUNITY WITH THE LACROSSE SIDE TO DO A HUGE TRAINING CAMP THAT WE'RE LOOKING AT WHERE WE BRING TEN TO 20 HIGH SCHOOL PROGRAMS FROM OUTSIDE THE REGION, MID-ATLANTIC, NORTHEAST, THAT WOULD COME DOWN IN MARCH AND TAKE A WEEK. THEIR SPRING BREAK, SPEND IT HERE AND DO TRAINING AT PLANTATION PARK, AND THEN WE WOULD SPLIT THEM UP ON THAT SATURDAY TO GO PLAY GAMES AGAINST THE SCHOOLS IN THEIR REGION. OBVIOUSLY WITH CLAY WE ONLY HAVE ONE SCHOOL HERE THAT PLAYS LACROSSE AND THAT'S FLEMING ISLAND, SO WE WOULD HAVE A GROUP THERE BUT SEND THEM OUT TO PLAY E PHYSICAL, BOWLS, PONTE VERDE, WHATEVER, WORKING THROUGH SOME OF THOSE OPPORTUNITIES TO PLUG EVERYBODY IN. IT'S A GREAT OPPORTUNITY TO US, GET OUR FOOT IN THE DOOR WITH THE LACROSSE SIDE BUT ALSO CREATE SOMETHING THAT'S GOING TO HAVE A LASTING IMPACT FROM AN EVENTS STANDPOINT.  THEN OUR BOARD FOR ROOMMATES, 456 FOR THIS YEAR. ECONOMIC IMPACT IS AT 126,000. OUR MARKETING VALUE, 36,000. 
          THOSE NUMBERS WILL GO UP DRASTICALLY AS WE GET THROUGH THE UPCOMING EVENTS, WHETHER IT'S SUNSHINE STATE GAMES OR WHETHER IT'S USA CYCLING OR OBVIOUSLY NITRO RALLY CROSS IN DECEMBER SO WE'RE EXCITED ABOUT THE REST OF THE YEAR AND WE'RE REALLY BULLISH ON WHERE WE'RE GOING WITH '22. WE'VE GOT A LOT OF COOL OPPORTUNITIES COMING UP. 
          >> THAT'S IT. >> PERFECT. >> WE DON'T NEED TO TALK ABOUT 
          ANYTHING. >> ANY QUESTIONS FOR JOEL WHY WE HAVE HIM? 
          >> YES. >> ONE OTHER THING. IT'S BEEN -- WORKING WITH USA CYCLING TEAM. WE ARE ABLE TO GET A GRANT FOR 25,000 FOR THAT. 
          WE HAVE SEEN SOME COST INCREASES THAT HAVE CHANGED THE ARITHMETIC ON IT A LITTLE BIT MAINLY OUR PUBLIC SAFETY NUMBERS IN WORKING WITH THE GANG AT THE SHERIFF'S OFFICE AND THE FIRE AND RESCUE WE'VE MADE SOME -- THEY'VE MADE SOME CHANGES THAT HAVE BUMPED UP OUR BUDGET THAT WHEN WE BUDGETED WE THOUGHT WE WERE BEING AGGRESSIVE AND NOW IT'S ALMOST TWICE THAT. 
          PART OF PART IS A PUBLIC SAFETY ASPECT, MAKING SURE WE'RE ONLY PUTTING ONE RACE ON THE ROAD COURSE AT A TIME WHEREAS WE WERE LOOKING AT SOMEWHERE TO A EIGHT TO TEN-HOUR WINDOW, IT'S NOW 12 TO 14-HOUR WINDOW FOR THE RACES AND THAT WINDOW IS WITH 12 OFFICERS THROUGHOUT THE STATE ROAD 16 CORRIDOR. SO WE HAVE SEEN A DRASTIC INCREASE IN OUR EXPENSES ON THAT. SO WHAT WE WOULD LIKE TO DO IS IF POSSIBLE IS AMEND OUR GRANT REQUEST TO 30,000, JUST ASKING FOR AN ADDITONAL 5,000. THAT WOULD GET US A NUMBER WE NEED TO COVER THE POLICE AND FIRE -- THE MAJOR INCREASE ON POLICE AND FIRE RESCUE. 
          >> SO THE INCREASE CAME ABOUT BECAUSE WE NEED TO DOWN-SIZE THE NUMBER OF RACES WE CAN HAVE AT 
          ANY ONE TIME? >> SO WHAT'S HAPPENED -- IN A PERFECT WORLD USA CYCLING WOULD HAVE A RACE AT 8:00 AND THEN ANOTHER RACE AT 8:05, AND SIMILAR DISCIPLINES, SIMILAR AGE GROUPING BUT YOU KEEP THEM SEPARATE AND THEN THEY DON'T CONNECT WITH EACH OTHER. 
          THE PROBLEM IS WHEN YOU DO THAT ON STATE ROAD 16 YOU'RE NOT GOING TO OPEN -- THE 8:00 GOES 
          [00:15:03]
THROUGH AND YOU DON'T OPEN UP STATE ROAD 16 IN FRONT OF THE 8:05 GROUP. 
          HE HAVE TO LET THE 8:05 GROUP GO. NOW YOU CLOSED DOWN 16 FOR LET'S SAY 20 MINUTES FOR THEM TO GET TO A POINT WHERE IT'S SAFELY ACCESSIBLE FROM TWO 30 AND THE OTHER INLETS ON 216. WE HAVE WORKED WITH THE USA CYCLING TEAM TO GET IT DOWN TO ONE RACE AT ANY ONE TIME SO WE'LL START RACING AT 7:30 ON FRIDAY MORNING ON THE ROAD COURSE. THE TIME TRIAL COURSE IS FINE. THAT EXPENSE IS ACTUALLY NEGLIGIBLE. IT'S CHEAPER THAN WHAT WE BUDGETED ORIGINALLY. 
          ONLY $120 BECAUSE WE'RE GOING TO BE ABLE TO KEEP MOST OF THAT ON CAMP LANDING ONCE WE GET PASSED THE FIRST THREE HOURS. THE ROAD COURSE RACE IS WHERE WE HAVE SEEN THE BIGGEST INCREASE. 
          THERE'S A NUMBER OF ROADS THAT YOU HAVE TO SHUT DOWN TWO DIFFERENT WAYS BECAUSE IF YOU DON'T THEN SOMEBODY CAN GET A WISE IDEA AND GO ON THE BACK SIDE AND NOW THEY'RE RIGHT ON THE RIDERS AND THEY MAY END UP INSIDE THE, QUOTE, ENVELOPE OF RIDERS, SO WE HAVE HAD TO 
          DRASTICALLY UPDATE THE NUMBER OF SHERIFF OFFICERS ON THAT. >> MY SUGGESTION THEN IS OBVIOUSLY IT'S TOO LATE TO DO ANYTHING ABOUT THAT AT THIS POINT IN TIME BUT FOR NEXT YEAR IF WE'RE SCHEDULED TO HAVE A SECOND EVENT THEN I WOULD SAY LET'S MOVE IT SO WE DON'T HAVE THAT PROBLEM. I DON'T KNOW WHERE THAT COULD BE BUT AT THIS POINT IF THAT'S WHAT THE -- IF THAT'S THE OVERWHELMING COST, WE CAN'T AFFORD TO HAVE THAT. 
          DID YOU WANT TO HANDLE THAT NOW, KIMBERLY OR DID YOU WANT TO BRING THAT BACK LATER? 
          HOW DID YOU WANT TO HANDLE IT? >> DO YOU WANT OPTIONS? WE CAN DO THAT TODAY OR WE CAN WAIT UNTIL THE AUGUST MEETING TO DO THAT FORMALLY. I THINK THAT MAY EVEN BE A BETTER OPTION SO THAT YOU CAN LOOK AT SOME NUMBERS AND SEE SOME THINGS. 
          >> CAN THEY DO IT AT THE AUGUST MEETING? >> THE -- HAPPENING IN JUNE. 
          >> THAT'S RIGHT. I'M THINKING -- WRONG EVENT. >> WRONG EVENT. 
          >> WE HAVE TO ADDRESS THAT NOW. >> DO IT NOW. >> I JUST DIDN'T KNOW WHETHER 
          YOU WANTED TO DO IT NOW OR WAIT UNTIL BUDGET. >> WE CAN DO IT AT BUDGET. 
          >> ALL RIGHT. LET'S DO THAT. >> OKAY. 
          >> MORE QUESTIONS FOR JOEL AT THIS POINT? >> YES. 
          I DON'T KNOW IF WE WE GIVE THE INITIAL GRANT, DID WE HAVE SOME SORT OF EXPENSE BUDGET FROM 
          AIRSTREAM? >> WE DID. AND I WISH I HAD IT ON ME. 
          IT WAS AROUND $8,000 AND NOW IT'S CLOSE TO -- IT'S 14,000. JUST THE POLICE NUMBER. 
          >> THE OTHER THING THAT IS IMPORTANT TO REMEMBER WITH USA CYCLING AND THIS EVENT IS THAT THE COURSE HAS CHANGED SO ORIGINALLY THE COURSE WAS IN THE LAKE ASBERRY AREA AND NOW IT'S AT CAMP LANDING AND UTILIZING THE STATE ROADS WHICH IS WHAT IS CAUSING SOME CHALLENGE. 
          BECAUSE OF THE ROAD CONSTRUCTION DEALING WITH THE FIRST EXPRESSWAY WE HAD TO MOVE FROM THAT LOCATION, AND NOW WE'LL TAKE A LOOK AGAIN AND SEE WHERE WE'RE AT WITH THINGS BUT I DON'T KNOW THAT IT'S GOING TO BE ANY BETTER BUT WE'LL CONTINUE TO LOOK FOR DIFFERENT SITES. 
          THERE MAY BE SOME WAYS THAT WE CAN -- WE'RE PRETTY CREATIVE WITH AWE'RE DOING DIFFERENT THINGS THROUGHOUT THE COUNTY. WE'LL FIND ANOTHER SITE FOR THE '22 RACE. 
          >> THE ONE THING TO REMEMBER TOO IS THE TDC IS GETTING A $15,000 GRANT FROM THE FLORIDA SPORTS FOUNDATION BACK TO REIMBURSE YOUR 30,000 SO THERE'S A MATCH-BACK FROM THEM TOWARDS 
          THIS TOO. >> OUR INVESTMENT, EVEN THOUGH IT'S REALLY 10,000. 
          >> RIGHT. >> MIKE, DID YOU SAY WE'RE GOING TO LOOK AT IT IN THE BUDGET 
          MEETING? >> WE HAVE BUDGET COMING UP LATER ON IN THE MEETING. 
          IT'S ACTUALLY ON THE AGENDA SO WE'LL JUST DELAY IT UNTIL WE GET THERE AND WE CAN TALK ABOUT IT SOME MORE. CERTAINLY JOEL WILL BE HERE IF YOU HAVE ANY OTHER QUESTIONS. 
          BUT IN TERMS OF FLOW WE'LL GET INTO PRESENTATION IN TERMS OF THE BUDGET AND TALK MORE ABOUT 
          THAT. >> I HAVE A QUESTION. >> YES, MA'AM. 
          >> LET'S SAY WE DON'T APPROVE THE ADDITIONAL 5,000, HOW DOES THAT AFFECT THE EVENT? 
          [00:20:07]
          >> IT'S GOING TO MAKE IT REALLY LEAN. WE'LL HAVE TO FIGURE OUT -- THERE'S NOT REALLY A LOT OF PLACES TO CUT. WE'VE CUT AS MUCH AS YOU CAN ON THIS. THAT'S REALLY THE BIGGEST THING NOW IS THE POLICE NUMBERS, POLICE AND FIRE RESCUE IS A BIG NUMBER. I'LL GO BACK A LITTLE BIT TOO. 
          WHEN WE STARTED THIS THE IDEA WAS NOT EVEN TO HAVE A GRANT. THIS WAS ALL GOING TO BE FUNDED OFF REBATES. WE ORIGINALLY STARTED THIS OVER A YEAR AGO. 
          WITH EVERYTHING HAPPENED AND WHEN WE REALIZE SET IT UP IT WAS GOING TO BE WE'RE ASKING EVERYBODY FOR SOMEWHERE BETWEEN 100 AND $110 ROOM RATE AND A TEN DOLLARS REBATE OFF THOSE ROOMS SO THAT WAY WHEN WE GET TO 30,000 ROOMMATES WE WERE GOING TO BE ABLE TO FUND THE EVENT AND EVERYTHING WAS GOING TO WORK OUT FINE. NOW, WITH EVERYTHING THAT'S HAPPENED WE'VE NOT ASKED THE HOTELS TO GIVE US A ROOM RATE FOR THE RACERS. 
          GO CHARGE WHATEVER YOU WANT TO CHARGE. THEY'RE COMING. 
          THEY'VE GOT TO STAY SOMEWHERE. IF YOU CAN GET 145, 150, 160 A NIGHT, BY ALL MEANS LET'S MAKE IMPACT EVER. WE'RE NOT -- TWO YEARS AGO -- WHEN WE STARTED THIS WE WERE DEFINITELY TRYING TO KIND OF HELP GET IT HERE AND DO THAT ROOM RATE AND IN THIS WORLD OUR GOAL IS LET'S GO HELP OUR HOTEL PARTNERS AS MUCH AS POSSIBLE BY FILLING YOUR HOTELS WITH THE ROOMS AT THE BEST RATE YOU GUYS CAN GET AND SO WE FLIPPED THE MODEL COMPLETELY ON THE EVENT. 
          THAT WASN'T THE WAY WE ORIGINALLY DID IT BUT IT'S GOING TO WORK OUT BETTER, A, FOR THE HOTEL PARTNERS. AND HOPEFULLY FOR THE TOURIST DEVELOPMENT COUNCIL BECAUSE IF THE NUMBERS COME BACK AT 3,000 ROOM NIGHTS AT $105, YOU'LL WILL MAKE MONEY, NET MONEY ON THE EVENT, AS THE TOURIST DEVELOPMENT COUNCIL FROM THE BED TAX AND THE GRANT STANDPOINT. 
          >> THANK YOU VERY MUCH. >> THANK YOU. >> MY APOLOGIES. 
          JOEL SENT THIS TO ME LAST NIGHT AND SO I HAVE A BUDGET THAT I'M PRINTING NOW THAT WE'LL PASS 
          OUT. MY APOLOGIES. >> THAT'S ALL RIGHT. 
          WE'LL HOLD IT OFF TO THE BUDGET DISCUSSIONS AND DEAL WITH IT THERE. 
          I'LL SAY QUICKLY, YOU KNOW, AT THIS POINT IT LOOKS LIKE IT'S AN EXPENSE THAT WE'RE GOING TO NEED TO PAY. WE HAVE TO MOVE FORWARD WITH THE ROAD COURSE THE WAY IT IS AT THIS POINT. NEXT YEAR WE'LL LOOK TO SOMETHING DIFFERENT TO SAVE THE MONEY. IT'S A NATIONAL EVENT AND WE WANTED TO HAVE A GOOD REPRESENTATION FOR THE COUNTY AFTER IT LEAVES SO I DON'T THINK WE HAVE MUCH CHOICE BUT WE'LL 
          DISCUSS IT AGAIN. >> ABSOLUTELY. APPRECIATE IT. 
          WE TRY TO RUN OUR EVENTS AS LEAN AS POSSIBLE ESPECIALLY WITH THE BED TAX DOLLARS BUT WHEN THEY COME BACK AND THEN YOU START LOOKING AT SOME OF THE ROADS WHEN YOU ARE DRIVING IT AND YOU'RE LIKE, WOW, WE DO HAVE TO PUT A GUY THERE, DON'T WE. IT CHANGES THE CONVERSATION A 
          BIT. >> NO QUESTION. >> THANK YOU VERY MUCH, 
          [2.  EVOK Quarterly Report]
          EVERYBODY. >> THAT WILL GIVE US TIME FOR THE SHEETS. 
          DID YOU WANT TO GO TO EVOK? >> WE CAN. LET ME GET THEIR PRESENTATION. 
          >> WE'RE GOING BACK TO THE ITEM NO. 2 ON THE AGENDA, SO IF YOU'RE FOLLOWING ALONG AT HOME, YOU CAN CALL UP ITEM NO. 2 AND THERE'S THE PRESENTATION WE'LL GO THROUGH. 
          >> DO WE HAVE ALLIE ON THE LINE? >> THERE WE GO. >> THERE SHE IS. 
          THANK YOU FOR JOINING US, ALLIE. WE CAN'T HEAR YOU. HOLD ON. 
          >> LET ME SHARE MY SCREEN. >> I THINK WE HAVE YOUR PRESENTATION UP. 
          >> OKAY. I HAVE THE AGENDA WITH THE GOALS, THE STRATEGIES, MEDIA, SEO, AND YOU JUST TELL ME WHEN YOU'RE READY AND I'LL MOVE IT FOR YOU. 
          [00:25:05]
          >> ALL RIGHT. I'LL FLIP THROUGH. LET'S GO AHEAD. 
          GOOD AFTERNOON, EVERYBODY. GOOD TO VIRTUALLY SEE YOU. THIS TOURIST DEVELOPMENT COUNCIL I WANTED TO TALK YOU THROUGH THE NEW MARKETING STRATEGY AS WE MOVE INTO JUNE AS THAT'S THE NEW CONTRACT STARTS SO WITH THE AGENDA HERE I JUST KIND OF TALK YOU THROUGH OUR GOALS FOR THIS COMING HERE, THE STRATEGY BEHIND THOSE GOALS, THE MEDIA TACTICS IMPLEMENTING AND STUFF ABOUT OUR STRATEGY AND WE'LL TALK THROUGH ABOUT THE COMMUNICATIONS PLAN AND TALK THROUGH TIMING AND WE'LL HAVE TIME FOR QUESTIONS AFTERWARDS. STARTING WITH GOALS WITH GOALS WE HAVE SOFT GOALS AND WE HAVE HARD GOALS. SOFTER GOALS ARE GOING TO BE THINGS LIKE AWARENESS AND WEBSITE KPI BENCHMARKS BUT THEY CULMINATE INTO YOUR HARDER GOALS WHICH ARE TO DRIVE VISITATION. FIRST AND FOREMOST OUR JOB IS TO INCREASE AWARENESS OF CLAY COUNTY AND ALL THE MANY REASONS TO VISIT. YOU GUYS ARE A SELF-PROCLAIMED HIDDEN GEM AND, YOU KNOW, SOME PEOPLE MIGHT NOT KNOW ALL THE WONDERFUL THINGS TO DO HERE. 
          THAT'S OUR JOB AS YOUR AGENCY TO GET THE WORD OUT THERE AND HOW WE TRACK THOSE THINGS ARE THROUGH KPIS AND BENCHMARKS AND WEBSITES AND TIME SPENT ON SITE FOR PEOPLE AND PARTNER REFERRALS, SOCIAL MEDIA ENGAGEMENTS AND MORE. OUR MAIN GOAL THE OTHER DAY, EVERYONE'S MAIN GOAL, IS TO DRIVE UP YOUR VISITATION AND OKLAHOMA PANTY RATES AND ADR AND REVPAR. THEY'RE GOING TO TAKE YEAR TO RECOVER TO THE '19 NUMBERS BUT THROUGH THE COLLABORATION I THINK WE CAN START TO HELP EACH OTHER GET YOU THERE. 
          WITH THE STRATEGY BEHIND THIS, WE'RE GOING TO CONTINUE OUR TARGETING FOR WELL 70S AND AUTHENTICITYSY. YOU ARE A VERY AUTHENTIC DECEMBER TAKES. 
          WHAT YOU SEE IS WHAT YOU GET. WE WANT TO MAKE SURE THE PEOPLE WE'RE TARGETING KNOW THAT TOO WITHIN THE CENTRAL FLORIDA AND NORTH FLORIDA AND GEORGIA DRIVE MARKET, AND I THINK PEOPLE ARE A LITTLE LESS SCARY OF AIRPLANES THESE DAYS BUT THE DRIVE MARKET IS WHERE WE'RE FINDING THE SWEET SPOT, SO WE'LL CONTINUE THE DIGITAL FOCUS, FLEXIBILITY AND TRACKING. 
          WHEN YOU BOOK THINGS LIKE MAGAZINES, THOSE ARE THINGS THAT ARE GOOD THEY COME UP FOR OPPORTUNITIES BUT WE WANT TO MAKE SURE THAT WE HAVE TIME TO SWITCH BUDGETS, HAVE THAT FLUID CHANNEL BUDGET IF FOR SOME REASON SOMETHING'S WORKING BETTER THAN OTHERS, TURN THINGS OFF. IF IT'S NOT WORKING, AND A BIT OF A SEASONAL UPTICK FOR SPRING AND SUMMER WHEN PEOPLE TRAVEL MORE. THE PERSONAS HERE, THIS IS JUST A REMINDER. DAY TRIPPERS, THEY DO BRING BUSINESS TO THE COUNTY. 
          ALL THESE PEOPLE MAKE UP WHO WE'RE TARGETING AND ALL ARE CREATIVE. 
          THE WAY WE'RE USING OUR MEDIA TACTICS, ALL TARGET THE PERSON AND NOT NECESSARILY THE MEDIUM AND I'LL EXPLAIN MORE ABOUT THAT IN A MINUTE. WITH THOSE TACTICS HERE, A FEW ONCE FROM LAST YEAR WE'RE CARRYING INTO THIS YEAR AND THERE'S A BIT OF DIFFERENT STUFF TOO. STUFF THAT WE'RE GOING YOU ARE THINGS LIKE STREAMING TV, OTT, GOOGLE SEARCH AND DISPLAY, YOUTUBE, FACEBOOK ADS, TO NAME A FEW, JUST A REMINDER FOR STREAMING TV, THESE ARE YOUR THINGS LIKE YOUR SLING AND APPLE AND OTT, OVER THE TOP, ANY DIGITAL SCREAMING TV APART FROM CABLE OR NETWORK FEEDS AND I'M SURE THIS NUMBER IS GOING UP DAY BY DAY BUT WE KNOW 75 PERCENT OF HOMES HAVE THE CONNECTED DEVICES. 
          I KNOW THAT WE DID IN OUR HOUSE. WE DON'T HAVE CABLE ANYMORE. WHAT IS SO GREAT ABOUT THIS VERSUS GABE IS THAT WE TARGET THE PERSON NOT THE -- ABOUT THIS VERSUS CABLE IS WE TARGET THE PERSON, NOT THE TV. WITH TRIP ADVISER, THE LARGEST TRAVEL-GUIDE PLATFORM. 
          I GO TO THIS PLACE FOR THE TOP TEN THINGS TO DO. WE'LL RUN NATIVE ADS ON THAT. 
          WE'LL HAVE THIS SAME IDEA FOR CLAY COUNTY AS WELL AS BANNER ADS, THE ANIMATED BANNERS ON THE 
          [00:30:05]
SIDE OF THE LISTING, AND SO THAT WILL BE GREAT BECAUSE THEY'LL DRIVE TO THE WEBSITE FOR PEOPLE TO LEARN MORE ABOUT CLAY. FOR GOOGLE, WE'LL CONTINUE TO CAPTURE THOSE PEOPLE THAT ARE SEARCHING FOR SOMETHING SPECIFIC AND HAVE A HIGH INTENT TO MAKE A DECISION BASED ON THAT SEARCH FOR A WHOLE PLETHORA OF THINGS THAT KEEP CAN DO AND SEE IN CLAY COUNTY AND LEARN MORE ABOUT THE WEBSITE THROUGH SEARCH AND DISPLAY. AND SO HERE'S SOME EXAMPLES OF THE CURRENT ONES. THE LEFT SIDE, THE GOOGLE SEARCH AD. 
          THE RIGHT SIDE, DISPLAY ADS. THESE ARE RESPONSIVE ADS, WHICH IS NEW FOR GOOGLE. 
          THEY TAKE A BUNCH OF DIFFERENT HEADLINES AND DESCRIPTIONS AND PICTURES AND GOOGLE OPTIMIZES THEM BASED ON WHAT'S WORKING BEST AND THAT'S WHAT THEY'LL SERVE TO USERS WHO, YOU KNOW, SEARCH FOR THESE THINGS. IT GETS BETTER AND BETTER OVER TIME AS THE ALGORITHM WORKS. 
          THAT'S HOW WE MAKE SURE WE SPEND OUR MONIES RIGHT. FOR YOUTUBE, I'M SURE YOU HAVE SEEN THE AD WE HAVE RUNNING CURRENTLY AND BUILDING THAT BRAND AWARENESS AND BECAUSE THE AD IS FOCUSED ON ECOSYSTEMS, WE FEATURE OUTDOOR TRAVEL INTERESTS, AND HERE'S SOME EXAMPLES OF WHAT THOSE LOOKS LIKE, WHETHER THE MOBILE APP OR THE DESKTOP APP THERE, AND THEN WITH FACEBOOK, PRIMARILY USED FOR SOCIAL ENGAGEMENT, BRAND AWARENESS, CAMPAIGNING, AND THERE'S WEBSITE TRAFFIC CAMPAIGNS AND THAT GETS PEOPLE TO OUR WEBSITE. 
          WE ALSO BOOST POSTS OR PROMOTE POSTS WHICH ARE THINGS LIKE ORGANIC POSTS TO SAY IF KIMBERLY POSTED SOMETHING ABOUT AN EVENT OR FAIR OR ACTIVITY COMING UP WE PUT SOME MONEY BEHIND THAT TO GET A LITTLE BIT MORE TARGETING AND THEN A LITTLE BIT MORE ENGAGEMENT. 
          SOCIAL IS BECOMING MORE A PAY TO PLAY SPACE AND ORGANIC POSTS JUST DON'T WORK QUITE THE WAY THEY USED TO SO WE HAVE TO GIVE THEM A LITTLE MONEY FOR IMPORTANT THINGS TO MAKE SURE WE GET THE WORD OUT FOR THEM AND THE VIDEO CAMPAIGN AS WELL, THE SAME VIDEO WE HAVE RUNNING ON YOUTUBE WILL BE RUNNING ON FACEBOOK AS WELL. HERE'S EXAMPLES OF WHAT THEY ARE LOOKING LIKE NOW. THEY'VE BEEN RUNNING FOR ABOUT SIX OR SEVEN MONTHS. 
          WE'LL BE REFRESHING THESE SHORTLY JUST BECAUSE IT'S ABOUT TIME TO GET FRESH STUFF OUT THERE BUT THE SAME KIND OF PREMISE OF WHAT THEY'LL EXPERIENCE WHEN THEY COME TO CLAY COUNTY TO STAY. THE OUR STRATEGY, FROM WHAT WE HAVE LEARNED SO FAR WITH WORKING WITH THE WEBSITE THE TOP FIVE ARE EVENTS, PARKS, SPORTS, RESTAURANTS AND EVENT PLANNING, SO WE'RE GOING TO BE FOCUSING ON AUTHORIZATION FOR EVENTS FOR PARKS, FOR SPORTS, AND ADDITIONAL BACK LINKS, FOR REFERRING DOMAINS FOR YOU AND WORKING ON THE DOMAIN POSITIONS. 
          YOU CURRENTLY RANK FOR 312 KEY WORDS AND OF THOSE YOU SEE THE RANKING HERE. 
          SO 31 OF THEM APPEAR ON GOOGLE'S FIRST PAGE WHICH IS A PRETTY GREAT NUMBER AND IT'S BEEN GROWING EACH MONTH WITH AN AVERAGE OF 64 PERCENT INCREASE AND KEY WORD VALUE AND SO WE'RE LOOKING FORWARD TRUE CONTINUING TO GROW THE NUMBERS AS THE MONTHS GO ON. 
          ALL OF THE MEDIA TACTICS HERE YOU'LL SEE. I KNOW IT'S LITTLE BUT THEY'RE REPRESENTED HERE ON THIS SPREADSHEET. AUTHENTIC FLORIDA, WE DID THAT LAST YEAR, BUT IT WAS A FULL-YEAR CONTRACT THROUGH SEPTEMBER '21. 
          FOR GOOGLE WE'RE TARGETING PEOPLE THAT VIEW THE PPC OR GOOGLE OR YOUTUBE AND ONCE THEY CLICK ON THE AD OR GO TO A WEBSITE, AND HOPING THEY COME BACK. 
          WE MOVED MONEY AROUND WITH FACEBOOK. WE USED TO HAVE MORE IN THE VIDEO AND PROMOTING POSTS BUT MOVED MORE TO THE ENGAGEMENT SIDE TO DRIVE MORE TRAFFIC TO THE WEBSITE. THAT'S ALL I'VE GOT FOR YOU. ANY QUESTIONS FOR ME? 
          >> QUESTIONS AT THIS POINT? >> I HAVE A QUESTION REGARDING TRIP ADVISER. 
          >> SURE. >> IF ANYONE SEARCHING ON TRIP ADVISER, LIKE WHAT TO DO IN CLAY COUNTY, FLORIDA, AND THEN MAYBE WE CAN DO LIKE A FOLLOW-UP EMAIL SO LIKE DO WE HAVE THE ABILITY TO FIND OUT WHO'S SEARCHING AND IF USUALLY THEY'RE LOGGED ON OR LOGGED INTO TRIP ADVISER, SO ONCE WE KNOW WHO THEY ARE, YOU KNOW, THERE'S THIS ONE PERSON, THEN WE SEND THEM A 
          [00:35:04]
FOLLOW-UP EMAIL TO SAY, HEY, CAN WE MAKE MORE -- DID YOU KNOW THAT THERE'S AN EVENT HAPPENING THIS WEEKEND IN CLAY COUNTY? CAN WE DO THAT. THAT WAY IT'S NOT AN PASSIVE SEARCH AND TRANSLATE THAT INTO AN ACTIVE ENGAGEMENT WITH THE SEARCHER. 
          >> THE ADS ARE RUNNING ARE NOT RETARGETING ON TRIP ADVISOR SO THEY'RE JUST THAT NATIVE AD THAT I WAS TALKING ABOUT AND THE BANNER ADS. I COULD TALK TO MY TEAM ABOUT THE GOOGLE SEARCH, IF THERE'S A WAY TO HOOK THAT UP WITH TRIP ADVISER, BUT CURRENTLY I DON'T KNOW IF THERE'S A WAY TO RETARGET PEOPLE WHO'VE SEARCHED FOR CLAY COUNTY ON TRIP ADVISER 
          TO RETARGET THEM AFTERWARDS. >> I'LL GO AHEAD AND ADD, WE HAVE A WEEKLY CALL. 
          WE'VE TOLL YOU ABOUT IT. ONE OF THE THINGS THAT WE DISCUSSED WAS WHEN OF THE IMPORTANT THINGS ABOUT TRIP ADVISER IS MAKING SURE THAT THE LOCAL BUSINESSES ARE ENGAGED IN GETTING CONSUMERS TO REVIEW BUSINESS ON TRIP ADVISER. THAT RAISING THEIR RANKING ON THAT SIDE AND RAISES ENGAGEMENT. WHENEVER THERE'S MORE ENGAGEMENT WITH ANY BUSINESS ON TRIP ADVISER THEY RISE UP IN THE SEARCHES SO IT'S A MUTUAL EFFORT BETWEEN US BUYING ADS AND OUR LOCAL BUSINESSES AND WE'RE WORKING ON AN INTERNAL CAMPAIGN TO REACH THOSE BUSINESSES AND TELL THEM -- WE'RE GOING TO PRINT LITTLE BUSINESS CARDS SO THEY CAN DELIVER WITH THE CHECK AT RESTAURANTS OR DELIVER IT, YOU KNOW, CHECK IN WITH THE ROOM KEY TO REALLY JUST ENGAGE IN GAINING MORE REVIEWS SO THAT THIS CAMPAIGN IS EVEN MORE VALUABLE. 
          >> EXACTLY. WE REACHED OUT TO TRIP ADVISER AND GOT RESOURCES FROM THEM ABOUT HOW TO LIST YOURSELF ON TRIP ADVISER, BEST PRACTICES FOR YOUR LISTING FOR YOUR BUSINESS FOR TRIP ADVISER, HOW TO GET MORE REVIEWS AND SO I THINK THE BEST THING FOR THE COUNTY IS THAT BECAUSE WE ARE RUNNING ADS ON TRIP ADVISER, IF PEOPLE DON'T CLICK ON THE AD BUT THEY GO IN THE SEARCH BAR AND GOOGLE THINGS TO DO IN CLAY COUNTY, WE WANT TO MAKE SURE YOU HAVE BUSINESSES THAT POPULATE WHEN THAT SEARCH HAPPENS, RIGHT. IT WOULD BE A LITTLE DISAPPOINTING FOR PEOPLE SEARCHING IF ONLY TWO CAME UP. SO WE NEED TO MAKE SURE WE GET 
          THE PARTNERS TO MAKE SURE THEY'RE LISTED ON TRIP ADVISER. >> I GUESS WHERE I'M COMING FROM IS REALLY MORE, YOU KNOW, IT'S NOT A CRITICISM ARE ANYTHING. I'M JUST SAYING THAT IT'S TWO DIFFERENT KIND OF LIKE DIFFERENT AVENUES. THIS IS MORE A FOLLOW-UP. 
          SO NOW IN WE KNOW THAT THEY'RE COMING THIS WEEKEND AND WE KNOW THAT THERE'S GOING TO BE A STRAWBERRY FESTIVAL THIS WEEKEND THEN WE CAN SEND THEM AN EMAIL AND SAY, HEY, GUESS WHAT WHILE YOU'RE HERE WE'RE GOING TO HAVE -- THERE'S A TOP TEN THINGS THAT'S HAPPENING THIS WEEKEND IN CLAY COUNTY SO IT'S REALLY MORE -- IT'S REALLY MORE LIKE A TIE-IN WITH THE FIRST -- WHAT WE'RE ALREADY DOING. IT'S REALLY MORE LIKE A FOLLOW-UP. 
          IF WE HAVE THE ABILITY IT WILL BE GREAT BECAUSE IT'S A FOLLOW-UP TO -- WHEN WE KNOW 
          THAT SOMEBODY'S ALREADY COMING. >> RIGHT. IT'S DEFINITELY RETARGETING. 
          THAT'S WHAT YOU'RE TALKING ABOUT. SO ONE OF THE THINGS THAT WE ARE FOCUSED ON NOW BECAUSE THE STRATEGY BEHIND THEM AND CORRECT ME IF I AM WRONG, ALLIE, WE'RE COMING OUT OF COVID AND SO IS HAPPENING IS WE'RE CONTINUING TO TALK ABOUT ECOTOURISM BUT WE STILL HAVE A LOT OF COMPETITION IN THAT SPACE AND SO WE'RE TRYING TO CONTINUE TO BUILD THAT AWARENESS AND FOCUS ON BUILDING AWARENESS RATHER THAN BRINGING PEOPLE BACK THAT MAY HAVE 
          ALREADY BEEN HERE. THAT'S SIMPLY THE STRATEGY. >> BUT TO YOUR POINT WE'RE DOING RETARGETING WITH OTHER TACTICS LIKE GOOGLE AND SOCIAL SO WE'RE NOT DOING EMAIL MARKETING ON OUR SIDE. I THINK KIMBERLY AND HER TEAM ARE GETTING THAT GOING ON THEIR SIDE BUT RETARGETING IS DEFINITELY SOMETHING PART OF OUR STRATEGY AND BUILT IN. 
          >> ANY OTHER QUESTIONS FOR ALLIE AT THIS POINT? ALLIE, I WOULD IMAGINE THAT 
          [00:40:08]
          YOU'VE GOT STAFF WATCHES ON TRIP ADVISER? >> WE WON'T GET COMMENT ON OUR ADS. THEY'RE JUST CLICKABLE ADS LIKE YOU WOULD SEE ON ANY WEB PAGE. 
          THE COMMENTS, YOU MEAN LIKE REVIEWS, THAT WOULD BE A BUSINESS-BY-BUSINESS CASE SO 
          BUSINESSES WOULD NEED TO MONITOR THEMSELVES. >> AND WE ENCOURAGE THEM ANYWAY WITH, YOU KNOW, GOOGLE MY BUSINESS AND ANY OTHER, YOU KNOW, REVIEW PAGE WE'RE ENCOURAGING BUSINESSES TO INTERACT AND BE ACTIVE IN THAT ENDEAVOR. 
          >> ALL RIGHT. ANYTHING ELSE? I GUESS WE'RE DONE. 
          ALLIE, THANK YOU.  APPRECIATE THE UPDATE. >> THANK YOU VERY MUCH, EVERYBOY. IT WAS GOOD TO SEE YOU AND HAVE A GOOD REST OF YOUR DAY. 
          [4.  Bandwango Product Development Update]
          >> YOU TOO. THANK YOU. >> WE MOVE ON TO ITEM NO. 4 AND KIMBERLY WILL GET US UPDATED WITH THIS WITH A PRESENTATION AS WELL. 
          >> SO THE -- WITH ALL OF THESE EVENTS HAPPENING, WITH TECHNOLOGY BEING OUR -- WELL, I DON'T KNOW IT'S SO MUCH OUR FRIEND TODAY BUT WE'RE USING TECHNOLOGY PLATFORMS TO HELP US BE ABLE TO TIE THE AUDIENCE THAT COMES HERE FOR A SPORTING EVENT OR AN EVENT IN GENERAL DIRECTLY TO CLAY COUNTY BUSINESSES. WE'VE STARTED WORKING WITH A COMPANY CALLED BANDWANGO. 
          I'LL SHOW YOU A LITTLE BIT ABOUT IT. HERE WE GO. 
          MAYBE WE'LL SEND YOU THE LINK. BANDWANGO IS -- THEY ARE DESIGNATION MARKETING PROFESSIONALS THAT CREATED A TECHNOLOGY PLATFORM WHERE BUSINESSES CAN LOAD DEALS. 
          >> CAN YOU BOOST THE AUDIO, NICK? CAN YOU BOOST THE AUDIO? 
          CAN YOU GET THE AUDIO TO BE LOUDER? >> YOU CAN SEE HOW IT'S INTERACTIVE ON THE PHONE. IT'S A WEBSITE THAT OFFERS -- BUSINESSES WILL OFFER DEALS SO I'M GOING TO USE, YOU KNOW, FLASHER HORN AS AN EXAMPLE. BASICALLY WHAT HAVES IS THRASHER HORN CAN OFFER FREE BEVERAGE BEFORE A SHOW AND OF COURSE HOPEFULLY THAT WILL ENTICE THEM TO WANT TO PURCHASE MORE BUT IT GIVES SOMEBODY AN INCENTIVE TO CHECK IN. 
          WHEN SOMEONE TAKES ADVANTAGE OF THE DEAL THAT'S ON BANDWANGO THAT WE'VE DIRECTED THEM TO, IT GIVES US THE DATA OF WHO THIS PERSON IS SO THAT WE'RE ACTUALLY GATHERING RESEARCH AS PEOPLE DO BUSINESS WITH OUR BUSINESSES IN CLAY COUNTY. INSTEAD OF A COUPON BOOK, THE OLD FASHION WAY OF DOING THINGS, IT'S ON YOUR CELL PHONE. I WANT YOU TO THINK ABOUT IT LIKE THAT. THAT'S ONE OF THE WAYS WE'RE GOING TO USE THE PLATFORM. 
          THE OTHER WAY, WE'RE GOING TO CREATE EXPERIENCES. SO I KNOW YOU'RE PASSIONATE ABOUT HISTORY, PAT, AND WE'RE GOING TO PUT THE GREEN COST SPRINGS HISTORY TOUR ON BANDWANGO. IT WILL HAVE, YOU KNOW, THE NARRATION AND EVERYTHING FOR THE SPOT, EACH SPOT, ALONG THE TOUR SO THAT PEOPLE CAN HAVE THAT TOUR RIGHT AT THEIR FINGERTIPS. 
          WE'RE GOING TO DO A PARKS PASSPORT. WE'RE GOING TO TURN THE COFFEE 
          [00:45:05]
HOUSE ITINERARY, AND AT TIMES ACTUALLY GAIN A PRIZE. WE HAVE TO TALK TO THE COFFEE HOUSE. THE GREAT THING, THERE'S NO CREATE WITH BANDWANGO THAT ARE ACTUALLY TRACKABLE AND EXPERIENTIAL. I WANTED TO MAKE SURE YOU KNEW ABOUT THIS PLATFORM BECAUSE IT'S INTEGRAL IN WHAT WE'RE DOING WITH THE SPORTS MARKETING AND THE EVENTS COMING IN. WE'VE TALKED WITH OUR -- AT OUR GRANT WORKSHOP THAT WE JUST HAD ABOUT SOME OF THE EVENTS EVEN MAYBE WANTING TO CREATE A SCAVENGER HUNT OR SOME TYPE OF EXPERIENCE WITHIN THEIR EVENT SO THAT THEY CAN GATHER DATA ON WHO WAS ATTENDING THEIR FREE EVENT BECAUSE THEY DON'T HAVE A TICKET TO GATHER THAT INFORMATION. SO THERE'S LOTS OF CASE WE CAN USE THE PLATFORM. WE'RE REALLY EXCITED ABOUT WHAT IT OPENS UP FOR US TO BE ABLE TO DO NOT ONLY FROM A MARKETING STANDPOINT, FROM A PRODUCT DEVELOPMENT STANDPOINT BUT FROM 
          RESEARCH. WE'RE REALLY EXCITED. >> HOW DOES IT GET PAID FOR? 
          >> WE PAY AN ANNUAL SUBSCRIPTION FEE. THE GREAT THING, AND THIS IS WHAT SOLD IT AND THEY'RE THE ONLY ONES THAT DO THIS, THEY ACTUALLY CONTACT THE BUSINESS ON OUR BEHALF. WE DO A LOT OF BEHIND-THE-SCENE STUFF BUT WE SENT THEM THE DATA BASE. WE SENT OUT AN INTRODUCTORY EMAIL AND THEN BANDWANGO IS CALLING OUR LOCAL BUSINESSES TO GET THE DEAL, HELP THEM LOAD THE DEAL AND MAKE IT HAPPEN. 
          >> ANY CHARGE TO THE BUSINESS? >> NO. >> NO. 
          >> NO CHARGE TO THE BUSINESS. >> WE LIKE THAT. >> THAT'S AN APP, RIGHT? 
          >> NO, IT'S NOT. IT'S A WEBSITE. >> IT'S A WEBSITE. 
          >> WHAT WILL HAPPEN IS WE'LL HAVE A SUB DOMAIN THAT IS UNIQUE FOR US, AND WE'LL CREATE QR CODES FOR EACH EVENT OR EACH EXPERIENCE THAT DIRECTS THEMLET TO THAT SUB DOMAIN PAGE, SO IT'S A UNIQUE URL. WE HAVE ALREADY TALKED TO ALLIE AT EVOK ABOUT CREATING A BUTTON ON OUR HOME PAGE. ONCE WE GET MORE THAN ONE EXPERIENCE BUILT WITH BANDWANGO WE'LL HAVE A PASSPORTS PAGE OR AN EXPERIENCES PAGE WHERE ALL OF THOSE EXPERIENCES CAN BE 
          SHOWCASED IN ONE PLACE. >> SO I'VE USED A COUPLE OF APPS THAT, YOU KNOW, ONE WAS -- IT'S SPECIFICALLY AN APP. SO ONE WAS TO BOSTON AND THEY HAD THE TOUR AND IT SHOWED YOU ALL OF THE SITES ON THAT WALKING TOUR, FOLLOWED IT, YOU KNOW, AND SO WHAT WAS THAT? THE FREEDOM TRAIL. SO IT WAS A SPECIFIC APP. THAT'S WHY I ASK. 
          >> IT DOES THE EXACTED SALE THING EXCEPT NO ONE HAS TO DOWNLOAD IT. 
          IT TAKES THAT PIECE OUT. >> THEN THE OTHER ONE, THE OTHER APP THAT I USE WHEN WE TRAVEL IS ROADTRIPPER. SO WHEN WE'RE LIKE WE HAVE A LITTLE BIT OF SPARE TIME I OPEN IT UP TO SEE WHAT SITES ARE CLOSE BY AND IT'S REALLY JUST SITES, NOT REALLY EVENTS THOUGH BUT, YOU KNOW, SO I LIKE THE IDEA BECAUSE WE ALREADY USE IT. THE ROADTRIPPERS, IT OPENS UP AND TELLS YOU WHAT STATE PARKS ARE CLOSE OR WHAT HISTORIC SITES ARE CLOSE BY TO YOUR ROUTE SO IF YOU'RE GOING FROM SAY OKLAHOMA TO MISSISSIPPI, YOU KNOW, AND WHAT ROAD YOU'RE TAKING, IT WILL SHOW YOU KIND OF WHAT THE SITES ARE CLOSE TO THE ROADS YOU'RE TAKING. 
          SO THIS FOLLOWS THAT THOUGHT PROCESS AND I DON'T MIND DOWNLOADING AN APP. 
          I ACTUALLY PREFER IT THAN GOING ON A WEBSITE. JUST SOMETHING TO THINK ABOUT IT. I KNOW CREATING APPS ARE EXPENSIVE. 
          >> THERE'S NO WAY WE COULD DO WHAT WE'RE DOING FOR WHAT WE PURCHASE THIS FOR. 
          WE COULDN'T BUILD AN APP OR -- [CROSSTALK] -- >> TECHNICALLY WE WOULD HAVE TO HIRE ANOTHER PERSON ON STAFF TO BE ABLE TO ENGAGE WITH THE BUSINESSES THE WAY WE NEED TO TO 
          [00:50:02]
DO THIS. WHEN YOU LOOK AT THE COST AND THE INVESTMENT IN BANDWANGO, FOR 
          WHAT WHAT WE'RE GETTING, IT'S AN AMAZING DEAL. >> EVEN ON YELP, WHEN WE'RE LOOKING FOR RESTAURANTS WHEREVER WE ARE, LET'S SAME I'M LOOKING FOR JAPANESE RESTAURANTS, IT WILL POP UP LIKE A COUPON ON THAT. IF YOU CHECK IN YOU GET A FREE 
          APPETIZER, SO I LOVE EVERYTHING. GOOD JOB. >> IT'S A GREAT WAY JUST TO, YOU KNOW, GET THAT BUSINESS ENGAGEMENT AND HELP THEM SEE WHAT VISITORS ARE BRINGING. 
          THEY KNOW THE LOCALS BUT LET'S SEE WHAT THE VISITORS ARE BRINGING TO THEIR ESTABLISHMENT. 
          >> DO YOU RECOMMEND THAT I JUST WAIT FOR THEM TO CALL ME OR SHOULD I REACH OUT TO THEM? 
          >> SO RIGHT NOW WE'RE JUST WORKING WITH RESTAURANTS, RETAILERS, ATTRACTIONS RIGHT NOW, TO BUILD THE SPORTS BECAUSE THEY'RE GOING TO STAY AT YOUR HOTELS. 
          YOU DON'T NEED US TO GET YOU BUSINESS FOR THIS SPORTS EVENTS. THAT'S THE FIRST INITIATIVE IS THE SPORTING EVENTS. WE CAN BUILD IT BUT I DON'T KNOW THAT -- I THINK THAT THOSE -- THAT THIS SPORTING EVENTS FOLKS ARE ALREADY GOING TO HAVE THEIR RESERVATIONS WITH YOU. 
          I DON'T KNOW THAT IT'S GOING TO DO YOU -- BE ADVANTAGEOUS FOR YOU. 
          >> RIGHT. >> -- [INDISCERNIBLE] . >> THERE YOU GO. 
          >> AND SO WITH THE OTHER EXPERIENCES THAT WE BUILD WE'LL INCLUDE THE HOTELS. 
          >> I WAS THINKING ABOUT A VOUCHER FOR THE POOL ACROSS THE STREET. 
          >> THEY'VE RECEIVED THE INFORMATION I BELIEVE. I'LL MAKE SURE BUT I BELIEVE THAT THEY'VE RECEIVED THE INFORMATION. I'LL DOUBLECHECK. 
          >> ANY OTHER QUESTIONS FOR KIM ON THAT? LET'S GO AHEAD. 
          ACTUALLY I DID HAVE A QUESTION THAT DOESN'T HAVE ANYTHING TO DO WITH BANDWANGO BUT I GUESS IT 
          WOULD BE UNDER OLD BUSINESS. WHAT ARE WE WITH WANDER MEDIA? >> GREAT QUESTION. 
          WE HAVE THREE BUSINESSES THAT ARE CO-OPING WITH US. ONCE WE GET TO FOUR WE'RE GOING TO PULL THE TRIGGER ON DOING THE PURCHASE ORDER AND EVERYTHING FOR THAT SO WHAT OUR GOAL IS TO GET IS TEN BUSINESSES TO CO-OP WITH US AND WE'RE A THIRD OF THE WAY THERE, SO WE'RE MAKING THAT 
          HAPPEN. >> IT'S BEING SHOWN IN THE HOTEL? 
          >> YES. OUR WANDER MEDIA VIDEO IS ALREADY SHOWING IN THE HOTELS THAT HAVE PARTICIPATED AND IT'S BEING SEEN IN GEORGIA AND JACKSONVILLE AND NASSAU COUNTY 
          [Approval of Minutes]
          AND AMELIA ISLAND AND SAINT I DON'T KNOWS. >> GREAT. 
          LET'S MOVE AHEAD TO APPROVE MINUTES FROM THE MARCH 24TH MEETING. 
          DO WE HAVE ANY CHANGES OR CORRECTIONS? PLEASE NOTE THOSE. 
          IF NOT, CAN I GET A MOTION TO ACCEPT? >> I'LL MAKE A MOTION TO ACCEPT. 
          >> SECOND IT. >> MOTION AND SECOND. ANY OTHER DISCUSSION? 
          [6.  Bed Tax Collections Update]
          [VOTE] >> MOTION CARRIES 7-0. MOVING TO THE BUDGETS, THE FIRST THING UP WOULD BE BED TAX COLLECTIONS. KIMBERLY WOULD BE HAPPY TO 
          REPORT ON THIS. >> THIS IS SO EXCITING. WE HAD THE BEST MONTH EVER IN THE LAST FIVE YEARS. I'M ABOUT READY TO DO CARTWHEELS DOWN THE HALLWAY. 
          BASICALLY WHAT THAT MEANS, THE MONEY COLLECTED IN MARCH FOR FEBRUARY WAS $136,442. 
          THAT'S THE BIGGEST NUMBER YOU SEE ON THIS SHEET FOR A MONTHLY COLLECTION. 
          THAT IS AMAZING. THE BETTER NEWS IS THAT MARCH WAS BETTER THAN FEBRUARY AND I THINK APRIL WAS PROBABLY BETTER THAN MARCH. SO I'M NOT GOING TO LIKE GET TOO EXCITED UNTIL I SEE THE NUMBERS ACTUALLY BUT WE HAVE A LOT TO BE EXCITED ABOUT. 
          THIS IS ALSO DURING A TIME WHERE WE ARE STILL EXPERIENCING THIS HUGE MARKET SHIFT OF BEING A 
          [00:55:05]
LEISURE DESTINATION ON THE WEEKENDS AND OUR BUSINESS DURING THE WEEK ISN'T REALLY BACK YET. 
          WE HAD A HOTEL MEETING LAST WEEK AND THEY'RE STARTING TO SEE SOME GOVERNMENT BUSINESS BUT THAT 
          WOULDN'T IMPACT THIS NUMBER. >> NO. I THINK THERE'S A LOT OF PEOPLE TRAVELING AND AS YOU SAID, KIMBERLY THAT WE DON'T KNOW WHERE PEOPLE COMES FROM OUT OF THE WEEKEND. ARE THEY ABLE TO CHARGE HIGHER RATES THAN EVER BEFORE WE DO AND WE'RE ABLE TO FILL UP HOTELS 100 PERCENT, EVEN WHEN WE START WITH 50 PERCENT OCCUPANCY, AND NOW WE'RE CONFIDENT WE'RE GOING TO FILL OUT SO PEOPLE ARE TRAVELING AND I THINK FLORIDA HAS DONE AN AMAZING JOB SINCE THE MIDDLE OF MARCH AND IT'S NONSTOP. 
          LABOR IS A SHORTAGE BUT PEOPLE ARE TRAVELING. >> ANY OTHER QUESTIONS OR 
          [7.  FY20-21 Budget Review]
COMMENTS ON THAT? WE'LL MOVE AHEAD TO ITEM NO. 7, FY 20-21 BUDGET REVIEW. 
          DID YOU HAVE ANYTHING THAT YOU WANTED TO HIGHLIGHT FOR US? >> NO, SIR. 
          THIS BUDGET WAS CUT SIGNIFICANTLY FROM THE PREVIOUS YEAR JUST BECAUSE OF COVID. 
          THIS IS REALLY A BUDGET THAT'S OPERATING ON 60 PERCENT OF WHAT WE NORMALLY OPERATE UNDER. 
          AND SO WE ARE -- I'LL TELL YOU THAT WE DO -- I KNOW THAT THERE PROBABLY LOOKS LIKE THERE'S A LOT TO SPEND IN THE ADVERTISING BUDGET AND I'M EXCITED TO TELL YOU THAT VISIT FLORIDA WILL ANNOUNCE FRIDAY THE CARES ACT, ALLOTMENT OF CARES ACT MONEY FOR A SPECIFIC AD CAMPAIGN AND THEY'RE UNVEILING THAT ON FRIDAY AND SO I'M WAITING WITH MY CELL PHONE READY TO JUMP ON ANY OPPORTUNITY THAT WE CAN THAT FITS OUR BUDGET AND MEETS OUR MARKET SEGMENT NEEDS SO WE'LL BE COORDINATING THAT CAMPAIGN WITH THE AD AGENCY BUT WE'LL BE PURCHASING IT, NOT THE AD PAY AGENCY AND US PAYING FOR THOSE SERVICES SO THAT WILL COME OUT OF THIS BUDGET AND WE'RE REALLY EXCITED ABOUT THAT. BECAUSE THE BIG THING ABOUT THAT WILL VISIT FLORIDA AD BUY, IT'S A 20/80 SPLIT. WE'LL PAY 20 PERCENT AND VISIT FLOOR AND WE'LL PAY YEA. 
          FOR A $25,000 INVESTMENT WE'LL GET $125,000 CAMPAIGN. WHICH IS A GREAT DEAL IF YOU ASK 
          ME. >> VERY GOOD. ANYBODY HAVE ANY QUESTIONS OR THOUGHTS ON THE BUDGET AS IT STANDS? THIS MAY BE A GOOD TIME TO BRING 
          YOU THE ADDITIONAL $5,000 JOEL INDICATES. >> WE DIDN'T HAVE ANY SUCCESS PRINTING IT BUT I WAS ABLE TO PLUG IT IN. WE'LL SEE IF WE CAN MAKE THAT 
          HAPPEN HERE ON THE SLIDE SHOW MAYBE. >> HOPEFULLY. 
          >> YES. >> BOOM. THERE WE GO. 
          THIS IS THE BUDGET THAT JOEL SENT. >> YES. 
          >> AS YOU'RE LOOKING AT THIS THE TWO BIGGEST LINE ITEMS FOR US ARE PUBLIC SAFETY BETWEEN FIRE RESCUE AND POLICE. THE POLICE NUMBER OBVIOUSLY IS A MASSIVE NUMBER. 
          ALMOST 14,000. WE'LL HAVE -- I CAN PROMISE YOU THIS, STATE ROAD 16 WILL BE SECURE. I GO BACK TO IT'S ALSO MANAGING THE TRAFFIC FLOW. 
          WE WANT THE EVENT TO BE SUCCESSFUL BUT WE DON'T WANT IT TO HAMPER EVERYBODY OUT THERE ON DO THAT IS BY MAKING SURE WE'VE GOT AS MANY ROADS COVERED BUT ALSO GETTING THEM OPEN AS FAST AS POSSIBLE. THE GOOD THING, HALF OF THE COURSE IS ON CAMP BLANDING SO WE CAN GET EVERYTHING CLEARED OUT BEFORE THE SHUTDOWN AGAIN. THAT GIVES YOU A LITTLE BIT OF AN IDEA. ON THE REVENUE SIDE FOR THE TOURIST DEVELOPMENT COUNCIL, WHILE THE GRANT IS 30,000, YOU'LL BE GETTING REIMBURSED 15,000 FROM FLORIDA SPORTS FOUNDATION AND BASED ON THE ESTIMATED TAX REVENUE IF THEY COME IN AT 3,000 ROOM NIGHTS 
          THIS EVENT WILL NET $1500 TO THE TOURIST DEVELOPMENT COUNCIL. >> SO YOUR BUDGET IS THE 29,770. 
          [01:00:04]
          >> YES, SIR. >> OF THAT 22,070 IS THE TOTAL FOR THE PUBLIC SAFETY COST IF. 
          >> YES, SIR. I REALLY WISH WE -- THERE'S SOME THINGS I WISH WE COULD HAVE DONE LIKE DO THE CRITERION AT THE THRASHER HORN CENTER SO MAYBE ONLY TWO POLICE OFFICERS INSTEAD OF SIX TO SHUT IT DOWN BUT THEN WE HAD TO GET BOB AND THEM TO COVER THE BIG DRAIN IN THE 
          MIDDLE OF YOUR ROAD AND -- -- [CROSSTALK] -- >> PUBLIC WORKS AS OPPOSED TO 
          PUBLIC SAFETY. >> EXACTLY. I WISH WE HAD KNOWN A LITTLE BIT MORE ABOUT THE POLICE PRESENCE IN DOING THE GRANT WITH YOU WE WERE ALSO FIDGETING WITH THE COURSE AND TRYING TO MAKE IT AS NONTAXING FROM A TRAFFIC STANDPOINT IS THE BEST WAY TO PUT IT. WE FEEL LIKE OUR ROUTE IS GOING TO NOT BE AS TRAFFIC-CONDENSED AS POSSIBLE BUT THE BIG THING IS MAKING SURE IT'S SAFE FOR THE RIDERS BUT SAFE FOR THE VEHICLES 
          ON THE ROADWAY FOR. >> ANY OTHER QUESTIONS. >> THIS GRANT, WHERE IS THIS GOING TO COME FROM? IS IT THE EVENTS GRANT? SPECIAL EVENTS? 
          SPORTING EVENTS? >> THE USA CYCLING GRANT IN YOUR BUDGET I BELIEVE IS UNDER 
          PRODUCT DEVELOPMENT. >> AM I READING IT RIGHT THAT WE HAVE ABOUT 75,000 THAT WE HAVE A 
          LITTLE BIT OF EXTRA THAT CARRY FORWARD. >> YOU ALL HAVE PLENTY OF MONEY 
          TO HANDLE THIS REQUEST. >> YOU LOOK AT THE BOTTOM OF YOUR PRODUCT DEVELOPMENT, 580100, STILL 194,000 THERE TO DRAW FROM. YOU SEE THE BROWN? 
          >> YES. GOT IT. >> EVEN IF YOU WANTED TO TAKE SOME DOLLARS FROM THE EVENT GRANTS YOU HAVE SOME MONEY SET ASIDE FOR SPORTS EVENTS THAT YOU 
          CAN USE TOO. >> WHAT DO YOU RECOMMEND? DO WAS GOING TO BE ON THE TEST TODAY. IT SHOULD HAVE A $3 MILLION IMPACT AND NET -- IT'S WORTH A $15,000 GRANT IN THEIR FORMULA. AT THE END OF THE DAY THEY BASE IT OFF OF IS THE DESTINATION PUTTING MONEY FOR THE EVENT AND YOU'RE ABLE TO ASK FOR WHATEVER NUMBER UP TO THAT NUMBER. 
          YOU CAN'T ASK FOR A $30,000 GRANT ON TOP AND -- [CROSSTALK] -- 
          >> THAT MATCH COMES BACK TO US? >> CORRECT. >> CORRECT -- [CROSSTALK] -- 
          >> IT'S BASICALLY A WAY FOR US TO GRANT MONEY AND CONTINUE TO HAVE -- THE TOURIST DEVELOPMENT 
          COUNCIL IS BASICALLY ASKING FOR A GRANT TO GIVE A GRANT. >> AS WE'VE TALKED WITH A LOT OF OTHER STATES AND EVERYTHING FLORIDA IS VERY AGGRESSIVE IN THIS AND THE GRANT PROGRAM IS A HUGE PIECE OF PUZZLE FOR A LOT OF OTHER DESTINATIONS LIKE US BUT WE'VE BEEN ABLE TO USE THE 
          [01:05:07]
SMALL MARKET GRANT FOR A COUPLE OF EVENTS SO I THINK THE CYCLING EVENT BACK IN THE FALL, WE GOT $4,000, AND I THINK THE TOTAL BUDGET FOR -- WE GOT REIMBURSED $7500 AND I THINK YOU ALL GOT A GRANT FOR CLOSE TO $4,000. WHAT WE'RE TRYING TO DO IS FIND THE EVENTS AND LEVERAGE IT AS MUCH AS POSSIBLE TO TAKE THE STRESS OFF YOU GUYS. IT'S A STRONG MODEL THAT'S WORKING IN SOME OTHER AREAS. I'D LIKE TO SAY I INVENTED SOME OF THESE IDEAS BUT... 
          >> YOU CAN SAY THAT BUT NOBODY WHILE BELIEVE YOU. 
          >> ESPECIALLY YOUR MATH. >> EXACTLY. 
          >> GO AHEAD. >> I KNOW IT'S EASY TO OVERLOOK THE COSTS INVOLVED WITH PUBLIC SAFETY. I'VE DONE ENOUGH OF IT TO KNOW THAT BUT WHATEVER THE REASON, IT'S VERY IMPORTANT AND I'VE BEEN CAUGHT UP IN THE TRAFFIC ON 16 BEFORE AND I KNOW HOW AS A MOTORIST IT'S VERY FRUSTRATING AND I WANT THAT NOT TO HAPPEN TO OTHERS AND THIS EVENT NEEDS PUBLIC SAFETY DOLLARS. I SUPPORT IT. I'D LIKE TO MAKE A MOTION IN 
          FAVOR OF THE 5,000. >> ALL RIGHT. SO PAT SICKLES MAKING THE 
          MOTION. DO WE HAVE A SECOND? >> I'LL SECOND IT. 
          >> FURTHER DISCUSSION? ANY QUESTIONS? JEAN? 
          >> I DON'T SECOND. THIRD. FOR IT TO COME FROM THE PRODUCT 
          DEVELOPMENT. THAT'S MY DISCUSSION. >> THAT'S A SUGGESTION THAT WE 
          CAN -- [CROSSTALK] -- >> IF YOU LIKE TO. MY FEELING IS THAT, YOU KNOW, WE GIVE DIRECTION. I LET FOLKS IN ACCOUNTING MAKE THAT DETERMINATION AS TO WHERE THEY BEST THINK THEY'VE GOT A COUPLE OF PLACES THEY CAN LOOK FOR THE POT OF MONEY AND LET THEM MAKE THAT DETERMINATION AS TO HOW THEY WANT TO DO THAT ESPECIALLY CONSIDERING IT'S 
          GOVERNMENT ACCOUNTING AND -- [INDISCERNIBLE] . >> CERTAINLY MAKE THAT 
          SUGGESTION. >> ANY OTHER DISCUSSION? [VOTE] 
          >> MOTION CARRIES 7-0. OBVIOUSLY WE'LL GET A HEAD START FOR NEXT YEAR IN TERMS OF THOUGHT PROCESSES AS TO WHERE WE MIGHT BE ABLE TO DO THAT TO CUT DOWN THREE QUARTERS OF THE COST THERE. AND WE'RE GOING TO HAVE SOME COST BUT AT THE SAME TIME IT 
          SHOULDN'T BE THE OVERWHELMING COSTS. >> WE ARE. 
          I'D LIKE TO SAY WE CAN -- THE ONE BIG DIFFERENCE AND I'VE HAD IT HAMMER HOME TO BE IN THE LAST TWO WEEKS, WHEN WE DID THE EVENT IN OCTOBER, WE DIDN'T HAVE TO CLOSE DOWN A ROAD AND THAT'S THE ONE DIFFERENCE IN THE NATIONAL CHAMPIONSHIP THAT THAT CALIBER OF EVENT IS NOT BEING STUCK IN ONE LANE AND, HEY, THERE'S ONGOING TRAFFIC AND ALL THOSE THINGS AND THAT'S THE ENHANCEMENT AND INCENTIVE OF COMPETING IN THAT NATIONAL CHAMPIONSHIP AND SO WE'LL BE DOING OUR BEST TO FIND SOME ALTERNATIVE ROUTES THAT DECREASE THAT OPPORTUNITY. 
          >> GOOD PART IS WE'LL LEARN A LITTLE BIT FROM THIS YEAR'S AND BEEN ABLE TO MAKE THAT DETERMINATION BUT I THINK WE HAVE THAT IN MEANED AS WE'RE WATCHING EVERYTHING AND AS I AVAILS WE MIGHT BE ABLE TO COME UP WITH A SOLUTION THERE. ABSOLUTELY. 
          HAVE A GOOD EVENING. >> THANK YOU. >> LET'S MOVE TO THE MARKETING 
          [8.  FY 20-21 Event Marketing Grant Update]
          GRANT UPDATE. KIMBERLY? >> CHAIRMAN, CAN I ASK A 
          QUESTION REGARDING THE PRODUCT DEVELOPMENT? >> SURE. 
          >> SO WHEN WE DO THESE -- GAVE OUR COMMITMENT FOR GRANTS, I KNOW THAT WE SAID IT WILL BE UPON COMPLETION OF THE EVENT OR PROJECT AND MY QUESTION IS WHAT IF A COMPANY IS MAYBE UNDER BANKRUPTCY OR IN CONVERSATION, ALONG THOSE LINES, CHANGES WITH OWNERSHIP AND THEN WE JUST KIND 
          OF LIKE -- WHAT'S OUR POLICY? DO WE HAVE A POLICY? >> THAT'S A GREAT QUESTION.  ALL OF OUR EVENT MARKETING GRANTS WHETHER IT'S A SIGNATURE OR SPECIAL EVENT AND WE'LL TALK 
          [01:10:01]
ABOUT SPORTS LATER TODAY IS A REIMBURSABLE GRANT. THE PRODUCT DEVELOPMENT GRANTS ARE DEPENDENT ON THE PROJECT AND YOU ALL MAKE THE DETERMINATION WHETHER IT'S REIMBURSABLE OR NOT. THEY'RE REQUIREMENTS BASED ON WHAT THE PROJECT IS. 
          AND THE LAST MEETING I BELIEVE YOU GRANTED THE ORANGE PARK MALL REIMBURSABLE PRODUCT DEVELOPMENT GRANT BASED ON COMPLETION OF THE PRODUCT AND IT WOULD BE REIMBURSABLE. 
          THEY ARE PUTTING IN A MATCH OF THE INVESTMENT FOR THAT PROJECT SO YOUR PRACTICE TRADITIONALLY HAS BEEN THE GRANT IS REIMBURSABLE. THAT'S THE POLICY AND THE GUIDELINES WRITTEN FOR THE EVENT MARKETING GRANTS AND IT'S GIVE AS AN OPTION IN YOUR PRODUCT DEVELOPMENT GRANTS SO Y'ALL MAKE THE RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS TO DETERMINE WHETHER IT'S A REIMBURSABLE GRANT. THE PENNY FARMS WAS UPFRONT.AS . 
          IT WAS AN ADVANCED PAYMENT. BUT THEY HAVE TO TURN IN THEIR RECEIPTS. 
          DOES THAT HELP? >> YES. WHEN YOU READ THE NEWS AND YOU KIND OF LIKE SEE, OH, WELL, WHAT'S GOING TO HAPPEN IF THIS GOES THROUGH OR THERE'S A CHANGE INNERSHIP OR CHAPTER 11 FILING THEN, YOU KNOW, WE HAVE TO BE GOOD STEWARDS OF OUR MONEY, OF OUR TAXPAYERS' MONEY AND IT'S A BIG AMOUNT, YOU KNOW, AND WHAT DO WE DO THEN? IT'S GOOD IT'S REIMBURSABLE INSTEAD OF UPFRONT. THANK YOU. 
          >> ANY OTHER QUESTIONS ON GRANT UPDATES? DID YOU FINISH? 
          >> WE ARE GETTING GRANT REIMBURSEMENT INFORMATION AS WE SPEAK. 
          IT'S BEEN CONTINUOUS. COTTER HAS ALREADY PROCESSED A COUPLE AND COMPLETED THAT IN HER MONTH HERE. SHE'S TAKING THAT PROJECT ON AND MOVING FORWARD AND WE'LL CONTINUE TO WORK WITH THESE EVENTS TO GET THEIR REIMBURSEMENT GRANT BACK TO 
          THEM. >> OKAY. ANY QUESTIONS. 
          [9.  FY 20-21 Sports Grant Update]
          VERY GOOD. MOVE TO OUR SPORTS GRANT UPDATE. >> THE SAME THING WITH THE SPORTS GRANTS. WE'RE WORKING THROUGH SOME OF THOSE EVENTS AND THEIR BACKUP MATERIALS SO THEY CAN GET REIMBURSED FOR THE QUALIFICATIONS AND THE GUIDELINES THAT ARE MET WITH THEIR REIMBURSEMENT BACKUP MATERIAL. 
          WE ALWAYS WANT TO GIVE YOU ALL A SNAPSHOT SO YOU KNOW WHERE DIFFERENT EVENTS ARE BECAUSE THERE'S SOME THAT DON'T USE ALL OF THEIR AWARD AND THAT PUTS MONEY BACK INTO YOUR BUDGET LINE SO THAT YOU CAN AWARD MORE GRANTS FOR MORE EVENTS IN THE FUTURE. 
          [12.  TDC Applicants for Consideration]
          >> AS WE TRANSITION TO NEW BUSINESS WHAT I'M GOING TO DO IS MOVE ITEM NO. 12, APPLICATIONS FOR CONSIDERATION FOR MEMBERSHIP ON THE TOURIST DEVELOPMENT COUNCIL, AND DID EVERYBODY GET ALL OF THE EMAIL APPLICATIONS? I WANT TO MAKE SURE EVERYBODY GOT THOSE. 
          >> FOUR. >> YOU DO HAVE FOUR. I CERTAINLY WANT TO THANK ALL OF THE INDIVIDUALS WHO DID MAKE APPLICATION. I REMEMBER FOUR-PLUS YEARS AGO WE HAD OPENINGS AND WE HAD A HARD TIME GETTING PEOPLE TO APPLY AND NOW WE GET MULTIPLE PEOPLE TO APPLY WHICH IS A GOOD THING. THE PAY, YES. 
          WE HAVE FOUR INDIVIDUALS. I BELIEVE WE HAVE TWO OF THE FOLKS HERE AND SO WHAT WE'LL DO IS LET THEM COME UP AND INTRODUCE THEMSELVES TO US AND GIVE THEM A KITCHEN OF MINUTES TO SAY HELLO TO US AND INTRODUCE THEMSELVES TO US. WE HAVE TWO CARDS IN, SO FIRST UP IN ORDER OF THEM TURNING IN THE CARDS IT WOULD BE AN JA LA WESTER. 
          [01:15:04]
COME UP AND SAY HELLO. JUST OFFICIALLY IDENTIFY YOURSELF. 
          >> SURE. GOOD AFTERNOON. FIRST I'D LIKE TO KINDLY ASK YOU TO EXCUSE THE RASPY VOICE. I'M DEALING WITH A BOUGHT OF LAIRRINGIETTUS. 
          I'M A CANDIDATE FOR THE VACANCY THAT YOU HAVE ON YOUR COUNCIL. YOU HAVE A COPY OF MY APPLICATION WHICH PROVIDES ALL THE PERTINENT DETAILS BUT I WANTED TO TAKE THE OPPORTUNITY TO INTRODUCE MYSELF TO HIGHLIGHT A FEW OF THE POINTS AND TO ANSWER ANY QUESTIONS THAT YOU MIGHT HAVE. IF YOU LOOK AT MY APPLICATION ONE OF THE ASPECTS THAT I FEEL IS IMPORTANT IS THAT THE SUM TOTAL OF MY LONG CAREER PROFESSIONALLY AS FAR AS VOLUNTEERING AND SERVICE THAT IT HAS CROSS SECTORS, ENCOMPASSED THE PRIVATE SECTOR, PUBLIC AND MUNICIPAL SECTORS. IN THE PRIVATE SECTOR I HAVE EXPERIENCE IN COMMERCIAL REAL ESTATE PROPERTY MANAGEMENT AND IN THE -- ALSO WITH THE MAJOR BANKING CORPORATIONS FOR HR, TRAINING AND DEVELOPMENT, PERSONNEL UTILIZATION. ON THE MUNICIPAL SECTOR I WORKED BOTH AS AN ADMINISTRATOR, SO EMPLOYEE BY MUNICIPALITY AND SERVING ON MANY BOARDS AND COMMITTEES SO I THINK THAT'S IMPORTANT FROM THE ADMINISTRATIVE STANDPOINT I MANAGED A MULTI-BILLION DOLLAR PLUS PENSION FUND SO I MANAGED A MULTIMILLION DOLLAR BUDGET AS WELL AS OVERALL THE ASSETS OF 12 MONEY MANAGERS, OF FUND CONSULTANT, THE TRUSTY BANK AND SUCH AND SO I THINK THAT'S VALUABLE AND ALSO I WAS ACCUSTOMED TO WORKING WITH ORDINANCES, STATE STATUTES, SUNSHINE, PAR LA MENTORRY PROCEDURE, QUASI JUDICIAL HEARINGS AND GRANTS, MOST IMPORTANTLY, RFPS, SO I WOULD THINK I WOULD HAVE LITTLE DOWN TIME IN THAT REGARD. I HAVE SERVED ON MANY -- I RESIDE IN THE TOWN OF ORANGE PARK, A LIFETIME RESIDENT OF CLAY COUNTY, FOR ORANGE PARK I'VE SERVED ON MANY COMMITTEES AND BOARDS AND WAS AN INTEGRAL PART OF THE 20/40 VISIONING PLAN THAT ORANGE PARK HAS DONE. 
          I SERVE ON THE PLANNING AND ZONING BOARD AND ON THE CULTURE AND RECREATION COMMITTEE. 
          I AM QUASI RETIRED, SET MY OWN SCHEDULE, AND THE REFERENCES THAT I LISTED ARE PEOPLE THAT EITHER APPOINTED ME TO A BOARD OR COMMITTEE AND THEY SEE ME FIRST HAND. 
          THEY'LL TELL YOU THAT I DON'T MISS MEETINGS AND THERE'S RESEARCH, IF IT'S THERE, I'LL DO IT. MY CURRENT GIG, GUY FUN ASPECT, MARKETING AND PR AND EVENTS PRIMARILY IN THE ENTERTAINMENT INDUSTRY, AND WITH MOVIE STUDIOS AND THEATERS. 
          I'M PLEASED TO BE WORKING WITH THE AOC THAT CAME BACK INTO FLEMING. 
          AS OF 27TH, A THROW-DAY SCHEDULE WITH A HARD OPENING. I THINK ALL THESE ADD VALUE TO YOUR COUNCIL AND SUCH. I DID TAKE THE OPPORTUNITY TO LOOK AT THE AGENDAS AND VIDEOS OF A FEW OF YOUR MOST RECENT MEETINGS AND I'M BEYOND EXCITED. I'M SO GLAD AS A LIFE-LONG RESIDENT TO SEE THE EMPHASIS ON THIS AND I WOULD BE ABSOLUTELY THRILLED AND HONORED TO BE ABLE TO TAKE PART IN THIS AND AS A PART OF YOUR COUNCIL. IF YOU HAVE ANY QUESTIONS I'D BE HAPPY TO ANSWER THEM. OTHERS THANK YOU SO MUCH FOR YOUR CONSIDERATION OF MY 
          APPLICATION. >> VERY GOOD. THANK YOU. 
          >> THANK YOU. >> . >> OUR SECOND CANDIDATE WHO IS HERE AT THE MEETING TODAY IS DANIEL GILLS. IF YOU WOULD COME UP. 
          >> HELLO. THIS IS QUITE A TREAT FOR ME BECAUSE I USUALLY WATCH THIS ON FACEBOOK. I USUALLY HAVE IT SITTING ON MY DESK AND I'M LISTENING IN. 
          I APPLIED FOR THE CITIZEN SEAT ON THE TOURIST DEVELOPMENT COUNCIL, SEEMS LIKE, YOU KNOW, A WONDERFUL FIT. I WOULD LOVE TO DO SOMETHING LIKE THAT. 
          I'M A REALTOR IN KEYSTONE HEIGHTS. WE BOUGHT A BUILDING DOWN THERE AND HOPEFULLY BEAUTIFIED IT A BIT MORE. IT WAS A BUILDING EMPTY FOR 
          [01:20:04]
MAYBE FIVE YEARS SO WE'VE BEEN CONSTANTLY CLEANING IT AND FIXING IT UP AND PLANTING AND TRYING TO MAKE IT LOOK WAY BETTER BECAUSE IT'S ACROSS FROM CITY HALL. 
          WE ALSO OPENED UP, IN THE PROCESS OF OPENING UP A WELCOME CENTER IN THERE AND WE'VE HAD PEOPLE COME IN AND ASK US, WHAT'S HERE TO DO IN CLAY COUNTY. 
          IT'S BEEN A GREAT THING TO TELL PEOPLE A LITTLE BIT OF HISTORY. I'M PART OF THE KLBA, KEYSTONE LAKE REGION BUSINESSES ASSOCIATION, GROWTH MANAGEMENT IN KEYSTONE HEIGHTS, PART OF THE WOMEN'S CLUB, COMMUNITY LEADERSHIP COUNCIL, PART OF THE CHILDREN'S HOMES SERVICES WHICH WE HELP PROVIDE A LOT OF THE NEEDED ITEMS FOR THE KIDS EITHER IN ELEMENTARY SCHOOL OR IN THE HIGH SCHOOL. THEY ARE CALLED INDIANS BUCKS WHERE IF THERE'S A KID THAT NEEDS SOMETHING AND A KID THAT EARNS SOMETHING IT DOESN'T MATTER WHEN THEY COME INTO THAT TRADING POST NOBODY KNOWS IF IT'S A PERSON OF NEED OR IF IT'S A PERSON THAT JUST WANTS SOMETHING, A SODA OR SOMEBODY MAY NEED A COAT AND THEY RECENTLY OPENED YOU A LAW DISCOVERY MAT WHICH WE'RE SO SUPER EXCITED ABOUT BECAUSE THERE'S SO MANY KIDS THERE THAT WEAR THE SAME CLOTHES ALL WEEK. THERE'S AREAS THAT REALLY NEED HELP SO I FEEL HUMBLE TO BE PART OF THAT. WE DO PARADES. , WHEN I WAS LISTENING TO JOEL ABOUT THE ROAD CLOSURES AND EVERYTHING, THAT'S ALWAYS SUCH A BEAR TO TO BECAUSE WE CLOSE DOWN CERTAIN STREETS IN KEYSTONE AND WE'RE HOPING THE ROAD PART OF THE SOLO GROUP, WE WENT- TO THE ST. JOHNS WATER MANAGEMENT TO, YOU KNOW, VOICE OUR OPINIONS OF, YOU KNOW, STOP PULLING FROM OUR LAKES BECAUSE WE HAVE A REAL BIG PROBLEM WITH THE UTILITY COMPANIES COMING IN AND PUMPING FROM OUR LAKES. PART OF THE EVENTS COUNCIL WITH CALDWELL BANKER. 
          JUST JOINED THE WOMEN'S REPUBLICANS FEDERATION SO THAT'S PRETTY MUCH ME IN A NUTSHELL. 
          IF YOU HAVE ANY QUESTIONS I'LL BE MORE THAN HAPPY TO ANSWER. >> ANY QUESTIONS FOR DEBBIE AT THIS TIME? THANK YOU, DEBBIE. APPRECIATE IT. 
          WE APPRECIATE THE EFFORT YOU HAVE MADE TO COME OUT AND SEE US IN PERSON RATHER THAN SEE US AS A LITTLE SQUARE ON THE TV. WE DO HAVE TWO OTHER CANDIDATES, ANGELA WOOD AND CAROLYN MARQUEE WHO ARE ALSO APPLICANTS SO I'LL OPEN UP THE FLOOR FOR DISCUSSION. 
          ALL THE CANDIDATES ARE WELL-QUALIFIED AND ARE INVOLVED IN THE COMMUNITY AND WE'RE JUST REALLY HAPPY THAT THEY THINK ENOUGH OF US TO WANT TO JOIN OUR MERRY LITTLE BAND HERE. 
          >> CAN YOU REMIND US AGAIN HOW MANY OPENINGS WE HAVE? >> ONE. 
          >> MARINA'S SEAT. >> OKAY. >> MOTION, YES. 
          >> WHEN DO WE NEED TO MAKE A DECISION? TODAY? 
          >> WE CAN MAKE A DECISION TODAY IF PEOPLE ARE COMFORTABLE. IF NOT, THEN WE WOULD HAVE TO 
          HAVE IT UNTIL THE NEXT TIME WE MEET WHICH IS IN AUGUST. >> KEEP IN MIND THAT'S THE GRANT -- YOUR AUGUST MEETING IS WHEN YOU'RE VOTING ON THE GRANTS SO JUST KEEP THAT IN MIND TOO. 
          NO PRESSURE. >> THAT'S THE NIGHT WE ORDER PIZZA. 
          >> YES TAKES A LITTLE BIT MORE TIME. >> DID YOU HEAR THAT ABOUT THE 
          PIZZA? YOU MIGHT HAVE MISSED IT. >> I DIDN'T MISS IT. 
          BOB SAID HE WAS TREATING. 
          RANDY GOT THE RAISE. >> I HAVE SOME COMMENTS. I AGREE WITH THE CHAIR. 
          THIS WAS WONDERFUL HAVING SO MANY APPLICATIONS. I THINK IT'S JUST A COMPLIMENT ON MANY LEVELS, WHERE WE HAVE COME, THE TOURIST DEVELOPMENT COUNCIL, OVER THE YEARS AND THE INVOLVEMENT OF OUR COMMUNITY AS WELL BECAUSE THAT'S ONE OF THE THINGS CLAY COUNTY IS NOT DEPRIVED IN. PEOPLE WERE ALWAYS GOING TO HELP SO I THINK I AGREE WITH THE CHAIR, TOO, ALL FOUR APPLICATIONS ARE A GREAT -- I THINK ALL FOUR WOULD DO A GREAT 
          [01:25:01]
JOB BUT OBVIOUSLY YOU HAVE TO GO THROUGH SOME KIND OF A PROCESS TO FILTER HOW DO WE GET TO ONE. 
          I LOOKED AT OUR CRITERIA TO SEE WHAT WE ALREADY HAVE ON THE TOURIST DEVELOPMENT COUNCIL AND THEY'RE ALL PRETTY WELL MET. WE'RE NOT IN ANY AREAS WHERE WE REALLY NEED TO MEET ANY OF THOSE CRITERIA. THE ONE THING I THOUGHT ABOUT WAS GEOGRAPHIC REPRESENTATION AND BALANCE. IF YOU THINK ABOUT WHERE WE ARE FROM, BE PRETTY WELL HAVE CLAY COVERED WITH THE EXCEPTION OF KEYSTONE AND THAT'S KIND OF WHERE I WAS HEADING IN THAT DIRECTION, TRYING TO GET REPRESENTATION FROM KEYSTONE ESPECIALLY WHEN WE HAVE THIS NEAT LITTLE EVENT THAT JOEL'S GOT GOING ON DOWN THERE. IT WOULD BE NICE TO GET DIRECT FEEDBACK FROM KEYSTONE ON WHAT THEY FEEL ABOUT THE EVENT AND HOW IT WENT AND THOSE KINDS OF THINGS. I'M LEANING THA THOUGHT IS THAT WE SHOULD TRY TO 
          GET THAT REPRESENTATION ON THE TOURIST DEVELOPMENT COUNCIL. >> I AGREE. 
          THAT'S ACTUALLY ONE OF THE THINGS THAT I WROTE DOWN WAS THAT KEYSTONE IS GOOD TO HAVE REPRESENTATION IN THAT AREA BUT THE OTHER THING THAT I ALSO WANT TO MENTION ARE THE OTHER TWO CANDIDATES WHO AREN'T HERE IS THAT WITH ONE WORKS FOR MOOSE HAVEN, SO WE DO A LOT OF EVENTS WITH THEM SO IT WOULD BE NICE TO -- I KNOW YOU'RE HERE AND YOU KIND OF REPRESENT MOOSE HAVEN EVEN THOUGH YOU DON'T SO THAT'S ONE, FOR MOOSE HAVEN BUT THE OTHER ONE TOO IS THAT WE DON'T HAVE REPRESENTATION IN THE RESTAURANT INDUSTRY, SO THAT'S KIND OF LIKE HOW -- WHY I ALSO LIKE THE RESTAURANT BECAUSE IT KIND OF GIVES YOU A DIFFERENT PERSPECTIVE ON IF WE'RE DOING TRAILS, COFFEE TRAILS OR BARBECUE TRAILS OR ANYTHING LIKE THAT THEN WE CAN HAVE THAT VOICE FROM THE RESTAURANTS SO THOSE TWO ARE KIND OF LIKE MY TOP KEYSTONE BECAUSE OF THE 
          REPRESENTATION FOR THAT AREA BECAUSE OF THE CATEGORY. >> I AGREE WITH ALL THE COMMENTS MADE. WHEN DOES THE ROTATION COME BACK AROUND TO A KEYSTONE 
          REPRESENTATIVE. >> THAT'S A GOOD QUESTION. I THINK IT'S GOING TO BE EIGHT 
          YEARS. >> OKAY. IF YOUR RECALL AT SOME POINT WE HAD AN OPENING AND WE TALKED TO VICE MAYOR HART ABOUT MAYBE COMING BACK ON THE BOARD BECAUSE HE WAS THE OFFICIAL KEYSTONE HEIGHTS REPRESENTATIVE BUT HE HAD SOME THINGS GOING IN HIS PERSONAL SCHEDULE THAT WOULD NOT LET HIM DO THAT AND SO, YEAH, IT WOULD BE A WHILE BEFORE AND FOR THOSE FOLKS THAT MAY NOT KNOW EITHER HERE OR WATCHING, EACH OF THE MUNICIPALITIES HAS A CERTAIN TIME FRAME THAT THEY'RE ABLE TO BE INVOLVED. I THINK ORANGE PARK IS A STEADY 
          ONE. >> RIGHT. BECAUSE THEY'RE THE LARGEST. 
          >> AND THEN KEYSTONE, GREEN COFFEE, AND IS PENNEY FARMS, THEY'RE IN THE ROTATION FOR THAT OTHER MUNICIPAL SEAT, SO WE JUST HAD KEYSTONE AND FINISHED UP STEVENS KELLEY, REPRESENTATIVE OF GREEN COFFEE SPRINGS, SERVING OUT THERE FOUR YEARS AND THEN IT WILL GO TO PENNEY FARMS AND THEN BACK TO KEYSTONE. MAKE SURE I'M STATING THAT CORRECTLY. 
          >> YOU'RE CORRECT. >> GOOD JOB. >> NOT BAD FOR ONLY HAVING A 
          NUTRA GRAIN BAR. ANYBODY ELSE WANT TO WEIGH IN? >> I HAVE A QUESTION ON SUSAN'S COMMENT AND I AGREE. YOU AGREED ON BOTH OR YOU AGREE ON BOTH OF MY COMMENTS OR JUST ONE? WHICH ONE YOU ARE LEANING MORE TOWARDS? 
          >> I JUST AGREE ON THE VALUE OF THE VARIETY AND THE NUMBER OF APPLICANTS WE HAVE AND HOW THEY EACH FIT AN INDIVIDUAL NEED OR MISSING LINK ON THE BOARD ALREADY. 
          IT'S A LOT TO CONSIDER. >> YEAH. IT'S A LOT TO CONSIDER AND I THINK BOB AND JEAN HAVE DONE A GOOD JOB IN HIGHLIGHTING THOUGHT PROCESSES WHICH LEAD US IN THE DIRECTION TO PUT ANOTHER MEMBER ON THAT WILL HELP US AS WE MOVE FORWARD. 
          THE THING I LIKE ABOUT HAVING REPRESENTATION IN KEYSTONE IS THAT IT SEEMS LIKE WE'RE DOING MORE AND MORE IN THAT AREA AS FAR AS THE GEOGRAPHIC AREA. CERTAINLY ONE OF THE BIGGEST 
          [01:30:02]
EVENTS THAT WE'LL BE LOOKING AT THIS YEAR AND FOR THE NEXT FOUR YEARS AFTER THIS YEAR IS THE NITRO RALLY PLUS WE'VE GOT SOME OTHER THINGS THAT WE'RE LOOKING AT IN THE KEYSTONE AREA AND SO I SEE THAT AS SORT OF A VITAL LINK TO THE AREA SO THAT WE HAVE BOOTS ON THE GROUND, IF YOU 
          WILL. >> AS A COUNTIER QUESTION DO YOU FEEL LIKE THAT OUTWEIGHS HAVING A RESTAURANTEAUR? WE ALL HAVE EVENTS EXPERIENCE AND DOING EVENTS AND SO WE'RE VERY WELL-REPRESENTED IN THAT CASE WHETHER OR NOT YOU'RE FROM THAT COUNTY OR NOT, OR NOT COUNTY BUT THAT CITY OR NOT. BUT WE DON'T HAVE REPRESENTATION WITH RESTAURANTS NOW.  I MEAN, IT'S NOT TO SAY THAT, YOU KNOW, THE KEYSTONE IS LESS IMPORTANT THAN THE RESTAURANT. 
          >> I UNDERSTAND WHAT YOU'RE SAYING. >> I DON'T KNOW. 
          I JUST WANT TO MAKE SURE THAT WE'RE REALLY THINKING IT THROUGH. 
          >> KIMBERLY'S CLOSE ASSOCIATION WITH THE FLORIDA RESTAURANT AND LODGING ASSOCIATION WHICH REPRESENTS ALL THE RESTAURANTS. SHE'S CONTINUALLY ON THE PHONE WITH THOSE FOLKS AND PLUGGING THEM IN IN TERMS OF, YOU KNOW, LIKE EVEN DURING COVID THEY HAD THEIR SPECIFIC PLAN OF ACTION AS TO HOW THEY WERE GOING TO GO AND WE WERE THERE AND KIMBERLY SORT OF WALKED WITH THEM EVEN WITH THE VISIT FLORIDA THING IS, YOU KNOW, THEY WERE SUPPORTING THAT AND WE SUPPORTED THEM AND SO I THINK WE HAVE, YOU KNOW, WAYS OF BEING ABLE TO DETERMINE WHAT'S HAPPENING AND MORE SO FROM THE ASSOCIATION THAT REPRESENTS ALL THE RESTAURANTS AND HOTELS AND LODGING THAN JUST BEING FROM ONE RESTAURANT, NOT THAT BEING FROM ONE RESTAURANT IS A NEGATIVE THING BUT I THINK WE HAVE THAT CONNECTION I THINK IS WHAT I'M TRYING TO SAY IF TERMS OF THE RESTAURANTS. 
          >> I THINK SUSAN'S GOT THE RESTAURANTS. COME ON. 
          SPEAK UP. >> NICE BUFFET THERE. >> THE OTHER THING I LOOKED AT TOO IS GUIDANCE DOES SAY THAT, HOPEFULLY I'M READING THIS RIGHT, NOT LESS THAN THREE OR MORE THAN FOUR SHALL BE OWNERS OR OPERATORS ARE ACCOMMODATIONS SO IF YOU LOOK AROUND I THINK WE 
          HAVE FOUR ON BOARD ALREADY. >> WE HAVE STEVEN KELLEY, SPRING PARK COFFEE -- [CROSSTALK] -- 
          >> COFFEE SHOP AND RESTAURANT. >> WE HAVE FOUR. >> AS I'VE SAID, I WASN'T LEANING ONE VERSUS ANOTHER. I JUST WANTED TO MAKE SURE WE DISCUSSED IT AND WE KNOW WHY WE'RE CHOOSING ONE OVER THE OTHER OR THE OTHER OVER THE OTHER ONE. 
          >> I THINK ONE OF THE THINGS THAT I ENJOY MOST ABOUT THIS BOARD IS THAT WE'RE ABLE TO DISCUSS THINGS AND PUT THINGS ON THE TABLE AND COME UP WITH AN ANSWER IN A REAL COLLEAGUEL WAY WITHOUT NOW PICKING ON PEOPLE IN A NEGATIVE SENSE AND SO THIS IS NOT AN EASY THING TO DO AND I THINK BOB STRESSED IT AND I'VE STRESSED IT THAT, YOU KNOW, ANY OF THE CANDIDATES CERTAINLY WOULD FIT THE BILL IN TERMS OF BEING A PRODUCTIVE MEMBER OF OUR BOARD BUT I THINK, YOU KNOW, WE ALL HAVE SOME THAT PROCESS. I'VE EXPRESSED MY THOUGHTS ON THAT AND SO HAVE ALL THE OTHER MEMBERS AND SO IS THERE ANYTHING ELSE TO DISCUSS? SOMETHING THAT MAYBE WE MISSED 
          THAT YOU FEEL WE NEED TO CONSIDER? >> I WOULD JUST LIKE TO SAY THAT WHICHEVER CAN DATE WE CHOOSE I WOULD JUST ENCOURAGE THE OTHER CANDIDATES, WHO SEEM WELL-QUALIFIED, TO KEEP THEIR EYE ON IT BECAUSE IN EARLY '22 WE'LL HAVE THREE VACANCIES POTENTIALLY SO WE JUST WOLD LIKE TO MAKE SURE THAT YOU DON'T -- IT'S NOT UNTIL IT'S OVER. 
          >> I'LL MAKE A MOTION THAT WE APPOINT DEBORAH BEALS TO THE TOURIST DEVELOPMENT COUNCIL 
          BOARD FOR THE VACANCY THAT IS NOW IN PLACE. >> I'LL SECOND IT. 
          >> ALL RIGHT. FURTHER DISCUSSION? >> ANYTHING BEFORE WE VOTE? 
          >> GO AHEAD, RANDY. >> ARE WE LOOKING FOR PEOPLE THAT ARE INVOLVED IN THE COMMUNITY ALREADY AS FAR AS AS ON COMMITTEES, BOARDS, OR ARE WE LOOKING FOR SOMEONE THAT IS NOT 
          [01:35:05]
INVOLVED WITH THEIR LOCAL COMMUNITY AS FAR AS LOCAL GOVERNMENT? 
          >> I THINK IF YOU SURVEY THE PANEL THERE'S A NUMBER OF PEOPLE MAYBE OTHER THAN THIS BOARD WEREN'T INVOLVED IN OTHER COMMUNITY BOARDS IN TERMS OF BOARDS OR COMMITS BUT MAYBE INVOLVED IN THE COMMUNITY SO I DON'T THINK IT CERTAIN -- IT CERTAINLY HELPS. 
          DOESN'T HURT. BUT I DON'T THINK IT'S A NECESSITY. 
          >> OKAY. THIS IS MY FIRST ONE THAT I'M VOTING ON AND JUST TRYING TO GET 
          A FEEL FOR IT. >> YEAH. >> I THINK THAT'S A GOOD QUESTION BUT I THINK IT'S MORE OR LESS THE WILLINGNESS TO BE INVOLVED AND CERTAINLY BE INVOLVED IN THE COMMUNITY AND SORT OF BEING ABLE TO TAKE THE TEMPERATURE OF THE COMMUNITY IN YOUR OWN SPHERE I THINK IS PROBABLY JUST AS IMPORTANT. THAT'S WHY THE TOURIST DEVELOPMENT COUNCIL IS SET UP AS IT IS TO HAVE SPECIFIC SEATS ASSIGNED TO HOTEL IERS AND CITIZENS. IN THIS CASE THERE'S NO RIGHT OR WRONG. 
          IT'S JUST A QUESTION OF THE CANDIDATES WE HAVE AND THE AREAS WE THINK WE'RE LACKING IN FOR WHATEVER REASON AND, MOVING FORWARD ON THAT. ANY OTHER DISCUSSION? QUESTIONS? WE HAVE A MOTION ON THE FLOOR AND A SECOND. 
          ALL IN FAVOR PLEASE SAY AYE. [VOTE] >> MOTION CARRIES 7-0. 
          CONGRATULATIONS, DEBBIE BEALS, AND THANK YOU, MS. WESTER. PLEASE STAY IN COUPLE WITH US. 
          KIMBERLY IS ALWAYS LOOKING FOR FOLKS THAT SHE CAN GET INVOLVED AND WE APPRECIATE YOU TUNING IN EVERY COUPLE OF MONTHS TO WATCH US AND BEING HERE TODAY. ITEM NO. 12 IS DOWN. 
          [10.  FY21-22 Business Plan and Budget Drafts]
          NO. 10, FY 22-22 BUDGET DRAFTS. >> 
          [11.  FY2021-22 Grant Guidelines Recommendations]
          COME UP WITH HERE? >> YOU ALL HAD AN OPPORTUNITY TO LOOK AT THIS AT THE LAST MEETING. WE TABLED THIS SO THAT BOB AND THE TOURISM TEAM COULD KIND OF GO THROUGH IT A LITTLE BIT MORE AND WE'VE MADE ALL THOSE CHANGE THAT WE DISCUSSED. 
          [01:40:06]
IT WAS JUST A LOT OF GRAMMAR AND SOME CLARITY AND SOME SCORING. BECAUSE THIS IS NEW AND WE'VE BEEN KIND OF DOING THE SPORTS GRANTS AS KIND OF A COMBINATION OF PRODUCT DEVELOPMENT GRANTS AND EVENT MARKETING GRANTS AND KIND OF COMBINING THEM THIS IS THE NEW ROADMAP FOR SPORTS GRANTS GOING FORWARD. THE MAIN DIFFERENCE IN THIS SPORTS GRANT COMPARED TO SPECIAL AND SIGNATURE EVENT GRANT IS THAT THE SPORTS GRANTS CAN BE USED FOR OPERATIONS NOT JUST MARKETING AND SO THAT'S REALLY IMPORTANT, THE MAIN DIFFERENCE THAT I WANT US TO BE ABLE TO SEE. THE OTHER MAIN DIFFERENCE, WHEN YOU LOOK AT THE APPLICATION SCORING THE MAJOR DIFFERENCE IS IF YOU LOOK ON PAGE 8 OF YOUR PACKET, THE MEDIA VALUE OF THE PROPOSED, WE WANT TO BE SURE THAT Y'ALL ARE SEEING A RETURN ON YOUR INVESTMENT WHEN WE DO GIVE GRANTS SO THAT THERE'S SOME MARKETING AND HUGE MEDIA VALUE WE'RE BRINGING IN SO WE KNOW SOME GROUPS WILL BE ABLE TO MEET THAT. I WANTED TO POINT THAT OUT. 
          I'LL TURN IT OVER TO BOB. I WASN'T ABLE TO MAKE CORRECTIONS TO THE SCORE. 
          YOU HAVE THE HARD-CORE KIMBERLY SCORING IN THIS VERSION AND BOB'S REALISTIC SCORING THAT 
          HE'LL TALK ABOUT THAT. >> LIKE KIMBERLY SAID, THE SUBCOMMITTEE, WE DID A LOST COSMETIC GRAMMAR KIND OF THING BUT THE REAL CONTENT DISCUSSION WE HAD WAS HOW WE SCORED AND THAT'S ACTUALLY KIND OF I WAS THE ONE THAT ASKED TO TABLE THIS BECAUSE MY CONCERN WAS, YOU KNOW, OUR SPECIAL EVENT GRANTS AND SIGNATURE EVENTS GRANTS OR BASED ON MERIT BASED WEIGHT THE ALLOCATION TOOL IS WHAT WE DID WITH THAT AND IT REALLY LIES ON A COMPARATIVE ANALYSIS. ALL OF THOSE COME IN AT THE SAME TIME AND THEY ALL GET SCORED AND THEY GET A POINTS MULTIPLIER AND GOES AGAINST THE POT OF MONEY THEY THAT GIVES THEM THEIR ALLOCATION. IN THIS PARTICULAR CASE WE WERE TRYING TO DO THAT SAME SCORING BUT THESE GRANTS ARE GOING TO BE COMING IN AT ALL TIME OF THE YEAR SO YOU DON'T HAVE A COMPARATIVE ANALYSIS. YOU'RE NOT GOING TO HAVE THAT OPPORTUNITY SO WHAT WE DECIDE AND WE TALKED IT THROUGH IS WE WOULD GO WITH A MORE OF A PERCENTAGE TYPE OF APPROACH BASED ON THE NUMBER OF POINTS THEY ACCUMULATE IN THE SCORING. YOU'LL SEE THAT I THINK IT'S ON PAGE 10 AT THE BOTTOM THERE. YOU WOULD GRANT AWARDS BASED ON AN AWARDS SCALE AND I DO HAVE A PROPOSAL TO -- KIMBERLY AND I WEREN'T ABLE TO FURTHER EXCHANGE BUT WE WEREN'T ABLE TO MEET AND THAT'S WHY SHE WAS SAYING THAT I HAD AN ADJUSTMENT THERE. MY CONCERN WAS 100 PERCENT, IT SEEMED REALLY LARGE, THAT POINT LEVEL, 200 TO 250 POINTS. THAT'S A LARGE RANGE TO GET THE 100 PERCENT. AND MY OTHER CONCERN WAS THE DROPOFF FROM 75 PERCENT TO 30 PERCENT AND THE LOWER MARGIN OF THOSE. ADJUST THE AWARD SCALE THERE. 
          225 POINTS, TO 200, THEY WOULD GET 85 PERCENT. 200 POINTS TO 170, 65 PERCENT. 
          AND BELOW 150, 40 PERCENT. I THINK IT GIVES A MORE BALANCED APPROACH TO THE SCORING AND IT REWARDS BUT DOESN'T TOTALLY PENALIZE WHEN YOU GET BELOW THAT OTHER NUMBER. 
          I WOULD LIKE TO RECOMMEND THAT WE MAKE THAT ADJUSTMENT AND WE HAD SOME OTHER CONCERNS AND ONE OF THEM IS THE INFLATED REQUESTS CONCERN AS WE EXPRESSED IT. BASICALLY WORRIED ABOUT PEOPLE COMING IN WITH HIGH NUMBERS AND, YOU KNOW, USING AN INFLATED APPROACH TO GET WHERE THEY REALLY WANT TO BE. THERE'S ONLY A COUPLE OF OPTIONING WITH THAT. 
          ONE OF THE THOUGHTS, I MEAN, DON'T HAVE A CAP IN THE AMOUNT OF MONEY HERE THAT WE ALLOW IN A GRANT LIKE WE DO WITH THE SPECIAL EVENTS GRANT. YOU CAN ONLY GET 3500. 
          [01:45:04]
THE SIGNATURE EVENTS YOU CAN ONLY GET 45,000 SO THAT'S ONE OPTION, WE COULD CONSIDER A CAP, A CAP PER GRANT. THE OTHER ONE WAS -- ANOTHER ONE, THE CONCERN OF YOU COULD DO THAT CAP BY IN CRAMENTLY INCREASING THE -- INCREMENTALLY INCREASING IT. 
          IT'S A SIMILAR THING WE DO IF YOU THINK ABOUT IT THROUGH THE GROWTH OF THE SPECIAL EVENTS TO GET TO THE SIGNATURE EVENT BUT WE ASK THEM TO DO IT THROUGH PERFORMANCE SO THAT'S ANOTHER OPTION. THE OTHER ONE WE CAN LIMIT THE NUMBER OF GRANTS PER YEAR THAT ANY ONE ORGANIZATION CAN SUBMIT TO HELP SPREAD THE WEALTH, OPPORTUNITY FOR WEALTH. 
          SO THOSE ARE THREE OPTIONS WE HAVE THERE TO TALK ABOUT THE INFLATED REQUESTS CONCERN. 
          I THINK THAT COVERS THE TWO CONCERNS IN ADJUSTING THAT. >> CAN WE DO ALL THREE OR A 
          COMBINATION OF THOSE THREE OPTIONS? >> SURE. 
          YOU COULD. THOSE ARE JUST THREE THAT WE CAME UP WITH. 
          OBVIOUSLY WE COULD MODIFY THAT. >> THE KEY IS THAT WE HAVE SOMETHING IN PLACE NOW. 
          I WOULD HATE TO SEE US ARBITRARILY SET A CAP AND THEN NOT BE ABLE TO SUPPORT SOMETHING THAT CAME IN BECAUSE WE REALLY DON'T KNOW AT THIS POINT WHERE WE ARE JUST LIKE WE DID WHEN WE STARTED WITH THE GRANTS FOR THE LOCAL EVENTS. WE'VE ADJUSTED THAT HOW MANY TIMES? THREE OR FOUR TIMES. EVERY YEAR WE FIND A NEW WEEK TO TWEAK IT A LITTLE BIT SO UNDERSTAND WHAT YOU'RE SAYING IN TERMS OF I WOULD HATE TO SEE US BE IN A SITUATION WHERE WE'RE COMING BACK TO WAIVE THE GUIDELINES SO WE CAN JUMP IN AND SUPPORT SOMETHING WE THINK IS WORTHWHILE AND AT THE SAME TIME THE MEDIA VALUE IS THE ONE AREA WHERE I THINK PEOPLE MIGHT TRY TO ESPECIALLY IF THEY WEREN'T ON BUT THEY'RE GOING TO BE ON WITH AN EVENT THAT'S GOING TO BE ON TV, HOW MUCH IS THAT WORTH. THAT'S WHERE IT MIGHT GET INFLATED, SOMETHING TO THAT EFFECT. SOME OF THESE OTHER THINGS WE CERTAINLY CAN LOOK AT AND THINK, UHM, THAT'S NOT GOING TO DO THAT THROUGH HISTORY. 
          MY FEELING IS WE ADOPT WHAT WE HAVE AND CONTINUE TO WORK COMING UP WITH, YOU KNOW, WHETHER IT'S A CAP OR WHETHER IT'S A -- HOW MANY TIMES SOMEBODY CAN GO BACK TO THE WELL IN ONE YEAR AND ADOPT THAT AS AN AMENDMENT DOWN THE LINE AS WE CONTINUE TO LOOK AT THAT. 
          >> YEAH. I AGREE. THAT'S THE SECOND ELEMENT BUT I 
          WOULD LIKE TO PRESS THAT WE STRESS THE PERCENTAGE. >> YES. 
          AGREE. A GIVEN. ONCE WE HAVE THAT THEN WE'LL CONTINUE TO ADOPT IT AND WORK ON IT AS WE SEED A NEED TO DO SO. DOES THAT FIT? 
          >> CAN I MAKE A MOTION TO ADJUST THE SCALE THEN FOLLOWING SCORING THAT BOB SUGGESTED IT? 
          >> I GUESS YOU LIKE THAT. >> I LIKE THAT. >> THIS IS TOO WIDE. 
          >> I LIKE THE IDEA WE NARROWED IT DOWN. >> DO WE JUST MAKE SURE THOUGH THAT -- I NOTICED YOUR SCALE IS 250 TO 225, AND THE NEXT SHOULD BE 254. 
          >> YES. >> INSTEAD OF 225. >> GOOD CATCH. 
          >> THE DEVIL IS IN THE DETAILS. >> NEXT IS 199. >> YES. 
          >> AND 149. AND SO FORTH. DO WE HAVE A SECOND ON THAT? 
          >> I'LL SECOND THAT. >> SUSAN SECONDS THAT. ANY OTHER FURTHER DISCUSSION OR QUESTIONS? ALL IN FAVOR PLEASE SAY AYE. [VOTE] 
          >> MOTION CARRIES 7-0. >> THANK YOU, BOB, AND KIMBERLY FOR WORKING ON THAT AND AS I SAID, THIS IS GOING TO BE CONTINUOUS TWEAKING AS WE MOVE ON THINGS, AS WE MOVE ALONG, 
          [13.  Director's Report and Performance Measurements]
WITH THE LOCAL AND SIGNATURE GRANTS AS WELL. WE'RE THROUGH ITEM NO. 12 AND 
          NOW ITEM NO. 13. >> WE'VE BEEN BUSY. THERE'S BEEN A LOT GOING ON. 
          JUST THIS MORNING WE WERE IN KEYSTONE HEIGHTS AND WE PRESENTED AT THE ROTARY CLUB AND WITH THE CHAMBER AND HOW WE'LL ENGAGE BUSINESSES IN THE REGION FOR USA CYCLING AS WELL AS THE 
          [01:50:08]
NITRO RALLY CROSS EVENT AND WE HAD THE NITRO RALLY CROSS SECURITY MEETING SO WE'RE ALREADY TALKING SAFETY AND SECURITY PLANS FOR THAT EVENT. BUT WE HAVE BEEN REALLY WORKING WITH LOCAL BUSINESSES. WE'VE MET WITH SEVERAL OVER THE LAST FEW MONTHS TO JUST MAKE SURE THAT THEY KNOW HOW TO ENGAGE WITH US AND CAN START TO REALLY REAP THE BENEFITS OF THE MARKETING EFFORTS WE'RE DOING. WE DID THE GRANT WORKSHOP LAST WEEK FOR THE MARKETING GRANTS AND WE'LL CONTINUE TO REACH OUT TO THOSE WHO WERE NOT ABLE TO MAKE IT AND MAKE SURE THEY UNDERSTAND THE DIFFERENCES IN THE GRANT GUIDELINES THAT YOU ALL HAVE APPROVED AND THE BOARD OF COUNTY COMMISSIONERS HAVE APPROVED SO WE'LL MAKE SURE THAT THEY HAVE EVERYTHING THAT THEY NEED SO THAT -- BECAUSE THE APPLICATION IS OPEN UNTIL JULY 15TH TO COMPLETE THAT SO THEY CAN COME BEFORE YOU AT THE AUGUST MEETING TO GET THEIR GRANT AWARD. 
          YOU'LL SEE THE PERFORMANCE SHEET, AND THE EFFORT THAT I LIKE IS THAT TDT INCREASE IS ACTUALLY GETTING CLOSE TO BEING ON THE POSITIVE SIDE NOW SO WE'RE EXCITED ABOUT THAT. 
          THE NUMBER OF ENGAGEMENT -- OR THE BUSINESSES WITH WE ARE ENGAGES CONTINUES TO INCREASE AS WE GO AND MEET WITH LOCAL BUSINESSES AND WE ARE GETTING A LOT OF ADDITIONAL SPECIAL EVENTS THAT ARE REQUESTING THAT SAFER EVEN GIFT WEBSITE DID WITH SCARES ACT, THAT HAS OPENED THE DOORS TO WORK WITH EVENTS WE DON'T TRADITIONALLY WORK WITH BECAUSE THEY DIDN'T APPLY FOR A GRANT OR DON'T SEE THOUGH NEED OUR HELP SO WE'RE WORKING WITH THEM ON THAT. 
          THAT'S OPENED UP SOME NEW OPPORTUNITIES. JUST A NOTE, MENTION, WITH THE FLORIDA FIRST COAST GOLF, THEY DID AN INTERNATIONAL VIRTUAL MEDIA MISSION AND TOUR OPERATOR MISSION AND SO WE'LL BE FOLLOWING UP WITH TOUR OPERATORS FROM NORWAY AND MEXICO TO TELL THEM ABOUT CLAY COUNTY AND THE EXPERIENCES THEY CAN HAVE HERE SO SOME GOOD THINGS HAPPENING. 
          >> EXCELLENT. ANYBODY HAVE ANY QUESTIONS FOR KIMBERLY ON THAT? 
          >> WE ALSO MEET FRIDAY WITH ANOTHER TRAVEL WRITER THAT'S INTERESTED IN DOING SOME THINGS 
          HERE AND WRITING MORE CONTENT FOR US. >> AND SHE ALSO HAS AN APPOINTMENT WITH A FILM VIDEO CREW THAT MOVED HERE FROM ATLANTA AND WANTS TO ENCOURAGE 
          MORE OF THEIR PEOPLE. >> WE HAD SOMEONE FILM LAST WEEK IN THE HISTORIC COURTHOUSE. 
          THERE'S A LOT MORE FILLING GOING ON THAN PEOPLE KNOW. >> ALL RIGHT. 
          [14.  Legislative Update]
TO THE LEGISLATIVE UPDATE WE GO. I SEE A COUPLE OF FAILED WHICH ACTUALLY DOESN'T DISAPPOINT US 
          AT ALL. >> RIGHT. THE BIG THING THAT WE'RE REALLY, REALLY THANKFUL FOR IS THE EXPANSION BILL FAILED. IT DID NOT HAVE -- IT HAD ACCOMPANIES SENATE BILL BUT IT FAILED IN COMMITTEE SO IT DIDN'T GAIN ANY TRACTION SO THAT WILL CONTINUE TO BE SOMETHING THAT HAPPENS IN TALLAHASSEE. THEY SEE TDT DOLLARS AS, I DON'T KNOW HOW ELSE TO SAY IT, EXCEPT AS A MONEY GRAB TO PAY FOR OTHER THINGS THAT NEED TO BE DONE IN 
          COMMUNITIES AND. >> TYPICALLY IT'S IN THE SOUTHERN COMMUNITIES OF THE STATE WHERE THEY HAVE BIG TOURIST DOLLARS. WE DON'T HAVE THAT LUXURY BUT IN THERE THEY'RE TALKING TENS OF MILLIONS OF DOLLARS IN TERMS OF TOURISM MONEY, SO, YEAH, IT WILL 
          COME BACK AGAIN UNFORTUNATELY. >> RIGHT. SO THE OTHER GOOD NEWS IS THAT VISIT FLORIDA'S BUDGET IS WHOLE AGAIN. THEY GOT A $76 MILLION BUDGET WHICH IS FANTASTIC. AND THEY'RE ALLOWING SOME OF THOSE DOLLARS TO BE USED FOR 
          [01:55:07]
IN-STATE MARKETING FOR RECOVERY FROM THE PANDEMIC. THE ONE THING THAT DIDN'T HAPPEN AND THIS IS IMPORTANT AND SOMETHING WE'LL HAVE TO WATCH FOR THE FUTURE, THEIR SUNSET STILL HAS A DATE ON IT SO I THINK IT'S IN '23, JUNE 30TH OF '23, SO WE'LL BE WATCHING THAT CLOSELY AND SEEING HOW THAT PROGRESSES BUT HOPEFULLY WE CAN WORK ON THAT AND GET THAT REMOVED AND THEY CONTINUOUSLY BE A STAKEHOLDER IN THE BUDGET FOR THE STATE. 
          THE VACATION RENTALS, THIS WILL CONTINUE TO BE A HOT TOPIC IN TALLAHASSEE. 
          IT'S PROGRESSIVELY EACH YEAR GETTING CLOSER TO A PLACE WHERE EVERYONE CAN MEET IN THE MIDDLE. 
          BUT IT WILL CONTINUE TO BE SOMETHING THAT WE WATCH CLOSELY AS FAR AS VACATION RENTALS BEING REGULATED IN SOME WAY SO THAT IT'S A MORE EVEN PLAYING FIELD FOR OH SELLS AND VACATION RENTALS AND WE'RE -- THE OTHER BIG BILL THAT PASSED IS TO-GO DRINKS FOR RESTAURANTS. 
          THAT WAS A BIG DEAL FOR RESTAURANTS FOR THEM TO CONTINUE TO OFFER THAT FOR CLIENTS AND FOR CUSTOMERS COMING TO THE RESTAURANT OR WAITING, WITH THE COVID RESTRICTIONS THEY PROVED THEMSELVES TO BE ABLE TO SERVE RESPONSIBLY AND DO THIS. SO THIS IS A BIG DEAL FOR THE 
          RESTAURANT INDUSTRY. >> AND OUR OWN STATE SENATOR BRADLEY INTRODUCED THE BILL AND 
          SHEPHERDED IT TO GET IT THROUGH AND SO WE'RE PROUD OF THAT. >> SHE'S KIND OF OUR HOSPITALITY HERO BECAUSE SHE WAS INTERESTED IN THE TDT EXPANSION, CHEERED THAT COMMITTEE. 
          >> ANY QUESTIONS ON THE LEGISLATIVE THINGS? EVERYBODY CAN TAKE A DEEP BREATH BECAUSE THE LEGISLATURE IS OUT UNTIL NEXT YEAR. WE SHOULD ALSO MENTION THAT THE STATE DELEGATION ALSO WAS ABLE TO SEE FIT TO GET $910,000 PLACED IN THE BUDGET FOR BARN UPGRADE AT THE FAIRGROUNDS. WE HAVE A FAIRGROUNDS MASTER PLAN COMING UP? WE DO. I'LL MENTION IT'S $910,000, MATCHING FUNDS FROM US, TO IMPROVE THE BARN AND MOVE THE BARN ACTUALLY AS PART OF OUR MASTER PLAN AND AGAIN STATE SENATOR BRADLEY AND REPRESENTATIVE PAYNE AND REPRESENTATIVE GARRISON HELPED GET THAT IN THERE. WE HAVE TO KEEP OUR FINGERS CROSSED THAT THE GOVERNOR SIGNS 
          [15.  FY Strategic Priorities and New Strategic Plan*]
THAT AND DOESN'T TAKE HIS RED PEN AND STARTS CROSSING THINGS OUT. 
          NEW BUSINESS, STRATEGIC PRIORITIES AND PLANS. >> YOU HAVE UPDATE OF THE STRATEGIC PLAN. WE JUST NEED TO REVISIT THE PRIORITIES THERE SO WE CAN GO FORWARD IN THE 21-22 FY AND HAVE A NEW STRATEGIC PLAN. IN 22-23 THE NEW STRATEGIC PLAN. 
          >> ANY QUESTIONS OR COMMENTS? >> DO YOU WANT TO PRIORITIZE? >> YES. 
          >> SO YOU'VE GOT STRATEGIC PLAN SUMMARY OF STRATEGIES. CURRENTLY THIS IS THE ORDER IN WHICH KIMBERLY AND CONNER OR MOVING FORWARD ON. A, B AND C AND D AND E, AND F AND G AND H, YOU SEE THERE, AND KIMBERLY IS ASKING US TO SLOT THESE ACCORDING TO PRIORITIES AND WILLING TO LISTEN TO ANYBODY WITH THOUGHTS. BOB. 
          [02:00:02]
          >> MY FIRST QUESTION, I KNOW WE PUT STAFFING DOWN AT THE BOTTOM BUT I HEAR A LOT OF EFFORT AND WORK BEING DONE. DO WE STILL FEEL THAT STAFFING IS WHERE IT NEEDS TO BE? 
          THAT H IS ESSENTIALLY SAYING WE'RE OKAY WITH STAFFING. >> YOU FEEL LIKE WE DO? 
          >> YES. WE COULD DO A LOT MORE IF WE HIRED SOMEONE FULL TIME TO DO CONTENT. IN ADDITION TO THAT, I'M NOT GETTING GREEDY HERE BUT EVEN SOMEONE TO FOCUS ON THE DIFFERENT EXPERIENCES AND PRODUCT DEVELOPMENT. 
          WE COULD DEFINITELY DO A LOT MORE WITH TWO PEOPLE. I'D BE HAPPY WITH ONE. 
          FROM A PRODUCT DEVELOPMENT STANDPOINT YOU KNOW THESE IDEAS LIKE THE COFFEE HOUSE TRAIL AND HOW DO WE PACKAGE THAT TOGETHER THERE'S PLENTY OF DIFFERENT EXPERIENCES THROUGHOUT CLAY COUNTY THAT JUST NEED EITHER THE HAND-HOLDING TO PULL THOSE GROUPS TOGETHER, FROM AN ARTS AND CULTURE PERSPECTIVE OR FROM A DINING PERSPECTIVE, THOSE KINDS OF SO THERE'S LOTS OF 
          DIFFERENT THINGS WE CAN DO IN THAT REGARD. >> HOW MANY TOTAL STAFFING DO WE 
          HAVE? >> WE'RE LOOKING AT THAT. >> AND WHERE WOULD THE MONEY COME FROM? IF WE ADD AN ADDITIONAL STAFFING FOR WEB DEVELOPMENT OR CONTENT DEVELOPMENTALLY AND MANAGEMENT, CAN WE PULL IT FROM PRODUCT DEVELOPMENT ESPECIALLY SINCE KNOWLEDGES THEY'RE GOING TO BE PRIMARILY FOCUSED ON CONTENT REGARDING PRODUCT DEVELOPMENT? 
          >> YES. IT WOULD MORE THAN LIKELY COME FROM THE PRODUCT DEVELOPMENT LINE. ANYTHING THA IS LEF FROM OUR MARKETING SPEND OR THE GRANTS THAT YOU ALL GIVE OR ANYTHING LIKE THAT ENDS UP IN THAT PRODUCT DEVELOPMENT LINE AND WE WOULD OF COURSE HAVE TO ADJUST SOME OF THOSE OTHER LINES TO BE FAIR TOO. 
          >> RIGHT. >> BECAUSE WE DON'T WANT PRODUCT DEVELOPMENT TO GO AWAY BECAUSE THAT'S OUR INVESTMENT IN THE FUTURE FOR ANY OF THOSE MAJOR PROJECTS LIKE THE ORANGE PARK AMPHITHEATER. THOSE ARE IMPORTANT TO INVEST IN. 
          >> WE'RE NOT HAVING TO TALK ABOUT EXACTLY WHO AND WHAT POSITION BUT WE'RE TRYING TO GIVE HER A LIST OF STRATEGIES AS TO WHICH WILL BE PRIORITIES. AS BOB INDICATED, SHOULD WE BE CONCERNED ABOUT MOVING STAFFING UP AND WHO THAT STAFFING IS AND WHAT AREA THEY FILL AND HOW WE PAY THEM IS SOMETHING WE NEED TO DISCUSS DOWN THE ROAD WHEN SHE'S READY TO MAKE THAT DECISION IN TERMS OF WHERE SHE IS. SHOULD WE MOVE FACILITY DEVELOPMENT UP? IS THAT WORTHWHILE? MAYBE AFTER WE SEE WHAT HAPPENS AFTER YOUR MEETING WITH THE FILM FOLKS IN ATLANTA. DO WE DROP SALES DOWN AND MOVE PRODUCT DEVELOPMENT UP? IN SOME CASES ARE WE FOLLOWING WHAT WE'RE ALREADY DOING AND THIS IS JUST A WAY OF CATCHING UP WITNESS AND PUTTING IT IN BLACK AND WHITE OR DO WE WANT TO DO SOMETHING DIFFERENT. 
          I THINK THAT'S WHERE WE ARE AT THIS POINT. >> I'M GOING TO THROW OUT WHAT I THINK WE'RE AT. STRATEGY A, I KEPT IT WHERE IT WAS AT. 
          I MOVED STAFF TO TRAGEDY B BECAUSE IF WE DON'T HAVE THE RIGHT STAFFING AND STRUCTURE A LOT OF THE OTHER THINGS, THEY'LL BE DONE, BUT NOT IN FULL EFFORT. I CHANGED COMMUNITY STAKEHOLDER RELATIONSHIPS TO A C. I MOVED PRODUCT DEVELOPMENT TO D. 
          I THINK THAT'S ONE OF OUR BIG AND HAS BEEN OUR BIG PRIORITIES THIS PAST YEAR. 
          I MOVED SALES TO E. PUBLIC RELATIONS TO F. VISITOR SERVICES TO G. 
          AND FILM DEVELOPMENT TO H, SO I PUT THAT OUT FOR DISCUSSION. >> I FEEL LIKE PRODUCT DEVELOPMENT SHOULD STAY WHERE IT IS ONLY BECAUSE WE'RE NOT THE ONES -- LIKE OTHER PEOPLE ARE 
          [02:05:04]
DOING IT FOR US SO TO MOVE IT UP BECOMES OUR PRIORITY, IF I'M MAKING SENSE. 
          IT'S A PRIORITY BUT IT'S LIKE -- IT'S NOT OUR PROJECT. IT'S SOMEBODY ELSE'S PROJECT AND 
          THEY'RE ALREADY DOING IT. DOES THAT MAKE SENSE? >> YES. 
          AND I'LL AGREE WITH YOU FROM AN INDIVIDUAL BUSINESS STANDPOINT, YES. 
          ABSOLUTELY. BECAUSE THE TOURISM DEPARTMENT DOESN'T OWN ANYTHING OR MANAGE ANYTHING EXCEPT THE MESSAGE BUT WHERE PRODUCT DEVELOPMENT COMES IN IS, AND I'M GOING TO GO BACK TO THE COFFEE HOUSE EYE CONTINUE NAIRY -- ITINERARY, UNLESS SOMEBODY RALLIED THEM TOGETHER WOULD NEVER WORK WITH ONE ANOTHER ON A NORMAL DAY. THEY'RE FAR AWAY, DIFFERENT NEIGHBORHOODS AND AREAS OF THE COUNTY. THE ONLY COMMONALITY IS THAT THEY ALL SERVE COFFEE. THEY AREN'T CARRYING A CORPORATE FLAG. 
          THEY'RE INDEPENDENTLY OWNED BUSINESSES AND IT'S OUR RESPONSIBILITY FROM THE TOURISM PERSPECTIVE TO CREATE OPPORTUNITIES FOR OUR DESTINATION TO STAND APART AND BE UNIQUE AND THAT IS ONE OF THE WAYS THAT WE DO THAT IS BY PULLING TOGETHER BUSINESSES THAT HAVE A COMMONALITY OR DELIVER A CERTAIN EXPERIENCE TO PROMOTE THAT AS ONE ENTITY OR ONE EXPERIENCE, WHETHER THAT'S, YOU KNOW, THE COFFEE HOUSE TRAIL OR A HISTORY TOUR, AN ARTS AND CULTURE TRAIL, THOSE KINDS OF THINGS. AGAIN, NORMALLY MIGHT NOT WORK TOGETHER BUT WE NEED THE MANPOWER AND THE PRODUCT DEVELOPMENT FINESSE TO PUT IT TOGETHER AND THEN IT BECOMES PRODUCT THAT WE MARKET AND SELL, NOT INDIVIDUALLY BUT COLLECTIVELY. JUST ANOTHER SPIN ON PRODUCT DEVELOPMENT. 
          YES, IT'S THAT INDIVIDUAL BUSINESS BUT IF WE CAN MARKET IT PULL IT TOGETHER UNDER ONE UMBRELLA THEN IT BECOMES A STRONGER PRODUCT.  THAT'S A VERY SOUND ARGUMENT. 
          OBVIOUSLY I WAS JUST FOCUSED ON THE NEW BUILDINGS THAT ARE GETTING BUILT AND NOT REALLY ON 
          THE PACKAGES, THE TOURS AND ALL THAT SO THAT'S A GREAT POINT. >> IT'S NOT ONLY JUST THE PACKAGES, IT'S THE EVENTS AND THINGS THAT JOEL'S BRINGING US THROUGH AIRSTREAM, PART OF THE PRODUCT DEVELOPMENT. WHEN WE FIRST PUT THIS TOGETHER SEVERAL YEARS AGO THAT WAS THE FURTHEST THING FROM OUR MINDS THAT WE COULD ACTUALLY ATTRACT PEOPLE HERE TO HOLD AN EVENT. 
          WE WERE JUST TRYING TO FIGURE OUT WHERE THE FOREST WAS FROM THE TREES, AND SO I DON'T HAVE A PROBLEM WITH IT BEING YOU A LITTLE BIT HIGHER, YOU COULD ARGUE D OR E OR WHATEVER. 
          TOURISM AND MARKETING, A. AND THEN IT'S A QUESTION OF WHETHER YOU WANT TO CONTINUE ON WITH COMMUNITY STAKEHOLDERS RELATIONS AS B. OR MAYBE MOVE STAFFING IN. 
          I GUESS IT'S A CHICKEN OR THE EGG THING. COMMUNITY AND STAKEHOLDERS RELATIONS, DOES IT CONTINUE IF YOU DON'T HAVE ENOUGH PEOPLE TO DO WHAT WE'RE TRYING TO DO. 
          >> COMMISSIONER, IF THEY WANT A CHANGE IN THE STRUCTURING OF THE HIERARCHY, I SUPPOSE, BUT MS. KIM NOW HAS -- I'M NOT SURE SHE'LL HAVE TO TELL YOU EXACTLY, RESPONSIBILITY FOR BUILDINGS OR 
          FACILITIES THAT -- NO. >> IT'S PARKS AND RECS. >> THAT RELATE TO TOURISM. 
          >> PARKS AND REC. >> HELP ME. A RESPONSIBILITY. 
          >> ADDED RESPONSIBILITY, YES. >> IT IS. >> AT ONE POINT WE STARTED OUT AND WE HAD TO MOVE STAFFING TO B FRIAR TO HIRING CONNER, HER POSITION, OBVIOUSLY. 
          AND THEN WHEN WE DID AND WE HAD KATE IN THAT SPOT WE MOVED IT BACK THE NEXT TIME AND THAT'S AN 
          [02:10:02]
EXAMPLE OF WHERE WE WANT TO GO WITH THIS. MY FEELING IS, YOU KNOW, WE'VE GOT TO REMEMBER COMMUNITY AND STAKEHOLDER RELATIONS, I DON'T HAVE A PROBLEM MOVING THAT OR KEEPING THAT AT BASKETBALL AND MAYBE MOVING STAFFING UP TO C. MOVING STRATEGY, E, TO D, AND 
          THEN FILLING IN THE REST AS WE GO. >> FOR ME I WANT STAFFING TO BE FIRST BECAUSE ONCE YOU GET THAT OUT OF THE WAY, IT'S DONE. THAT'S WHAT I THINK. 
          ONCE THAT'S OUT THEN IT'S KIND OF LIKE GOES BACK DOWN TO THE BOTTOM BUT NOW YOU HAVE THE EXTRA HAND DOING ALL THE OTHER STUFF. LIKE I WANT TO GET THAT OUT OF THE WAY. LET'S HIRE SOMEONE AND THEN, YOU KNOW, WE HAVE MORE HANDS 
          DOING ALL THESE OTHER THINGS. >> I THINK WE'RE ALL MORE IN OUTWARD DIRECTION AS WHETHER WE PUT STOPPING ON B OR C, EVEN C, AS COMMISSIONER SAID, I THINK IT WILL STILL BE UPON THE TOP PRIORITY LIST. WE ALL UNDERSTAND STAFFING IS VERY IMPORTANT TO RUN ANY SHOW PRETTY MUCH. COMMUNITY STAKEHOLDER WOULD BE AS IMPORTANT AS WELL SO EVEN WITH STAFFING, C, AND I THINK WHAT WE'RE TRYING TO DO, WE DON'T HAVE THAT BIG OFFICE STAFFING LEVEL, YOU KNOW.  RIGHT NOW WE MIGHT ADD TWO MORE AND THAT MIGHT BE PLENTY. 
          KIM IS ASKING FOR JUST ONE MORE BUT IF WE HAD TWO MORE, YOU KNOW, WE'RE NOT EVEN 20-PEOPLE ORGANIZATION OR ANYTHING, SO C, I WOULD AGREE TO LEAVE STAFFING ON C. 
          >> I DON'T THINK STAFFING SHOULD BE NUMBER ONE BECAUSE I THINK STAFFING SUPPORTS STRATEGY. 
          SO A I BELIEVE ALWAYS NEEDS TO BE FRONT AND FOREMOST BUT I BELIEVE SALES COULD BE MOVED DOWN. IT OVERLAPS. IF YOU WANTED TO BRING THE STAFFING UP INTO THAT AREA AND I ALSO THINK VISITOR SERVICES CAN COME DOWN A NOTCH OR TWO. 
          >> I THINK THE OTHER THING IN TERMS OF STAFFING KIM AS IDENTIFIED A COUPLE OF AREAS BUT SHE SAYS IT SOUNDS TO ME LIKE SHE'S GOT IT NAILED DOWN. WHEN WE HIRED THE ASSISTANCE PROGRAM, I THINK SHE KNEW. NOW, WITH THIS, I THINK MAYBE SHE'S STILL NARROWING THAT DOWN. 
          MAYBE IN THE BEGINNING, FULL, AND THEN ONE WITH THE CONSTANT STUFF AND SOME OF THE OUTSIDE PRODUCT DEVELOPMENT TALKING AND DO BOTH THE OTHER OR MAYBE NOT. MAYBE WE KEEP THE CONTRACTING TO DO, YOU KNOW, THE CONTENT AND THEN SOMEBODY ELSE DOES -- SO UNTIL SHE FIGURES IT OUT IN HER MIND I WOULD NOT PUT IT AT THE VERY HIGH LEVEL ALTHOUGH IT SHOULD BE A STRATEGY THAT AT CERTAIN POINT PERHAPS BY THE NEW BUDGET YEAR WE'LL HAVE SOMEBODY IN PLACE AND MOVE FORWARD OR MAYBE A LITTLE BIT SOON EVER, WHATEVER THE CASE IS. IF THAT'S THE CASE, WE'VE GOT A, COMMUNITY STAKEHOLDERS, B, AND MY SUGGESTION WAS TO MOVE THE STAFFING TO C. 
          DOES ANYBODY TOTALLY DISAGREE WITH THAT? >> THAT'S FINE. 
          >> FROM THERE I THINK I'LL TAKE A LITTLE BIT OF WHAT MAYBE SUSAN SAID AS FAR AS D IS CONCERNED, 
          AND DID YOU TALK ABOUT D, MOVING THAT DOWN? >> I THINK WE CAN LEAVE D THERE. 
          >> LEAVE THAT THERE AND THEN LEAVE PRODUCT DEVELOPMENT WHERE IT IS. 
          >> UH-HUH. >> SALES COULD FALL TO WHERE WE -- WHAT DO WE HAVE AFTER E? F. JUST A QUESTION OF WHETHER YOU WANT VISITOR SERVICES OR FILM 
          DEVELOPMENT TO BE THE HEAD OF SALES OR. >> I WONDER IF WE SHOULD MOVE PRODUCT -- SWITCH PRODUCT DEVELOPMENT AND PUBLIC RELATIONS. 
          >> YES. I THINK I AGREE. >> . 
          >> I AGREE TO MOVE PRODUCT DEVELOPMENT UP. >> ALL RIGHT. 
          SO WE HAVE THAT AS D, PRODUCT DEVELOPMENT. E, PUBLIC RELATIONS AND COMMUNICATIONS. SALES TO ME IS ALWAYS A VERY NEBULOUS CATEGORY. 
          EVERYTHING WE DO IS RELATED TO SALES. I'D LIKE TO SAY US MOVE SALES 
          [02:15:07]
DOWN AND MAYBE EVEN MOVE FILM DEVELOPMENT UP INTO THE SALES AREA WHICH WOULD BE WHAT? F T. AND THEN PUT EITHER VISITOR SERVICES OR SALES AS H AND G. I DON'T REALLY HAVE A PREFERENCE BECAUSE WE'RE STILL WORKING ON OUR VISITOR KIOSK, MAYBE WE MAKE THAT THE NEXT ONE. 
          >> VISITORS SERVICES LAST, AND THEN SALES. >> SALES, G. 
          >> YEAH. BECAUSE I'M THINKING TRULY WHEN WE HAVE PEOPLE COMING, THEY'RE ON THEIR PHONES ANYWAY, YOU KNOW, SO, RIGHT, SO THE PRODUCT DEVELOPMENT WOULD BE 
          MORE IMPORTANT THAN THE VISITOR KIOSKS OR SERVICES MEAN. >> THE PRODUCT DEVELOPMENT WILL DRIVE WHAT'S ON THE BANDWANGO THAT WE'RE PUTTING TOGETHER TO CREATE THE EXPERIENCE SO THAT THE VISITOR HAS A BETTER EXPERIENCE SO THEY'RE KIND OF INTERTWINED BUT THAT -- 
          [CROSSTALK] -- >> WITHOUT THE TOP YOU CAN'T GET TO THE BOTTOM. 
          >> I THINK THE INDIVIDUAL BUSINESSES HAVE A HEAVIER AFFECT ON VISITORS SERVICES THAN 
          ANYTHING WE CAN DO YOU HERE. >> ABSOLUTELY. >> IF WE DON'T TAKE CARE OF THEM AND EVERY ONE IN OUR INDIVIDUAL CAPACITY, WE CAN DO EVERYTHING NOW, COMING BACK. 
          >> AS WE SIT, I'M GOING TO READ THEM OFF AS WE HAVE SORT OF REARRANGED THEM WITH THE LETTER NEXT TO THEM. A, TOURISM AND MARKETING ADVERTISING, RATHER. 
          B, COMMUNITY AND STAKEHOLDER RELATIONS. G IS SALES. 
          E WOULD BE PUBLIC RELATIONS AND COMMUNICATIONS. D WOULD BE PRODUCT DEVELOPMENT. 
          H WOULD BE VISITOR SERVICES, AND F WOULD BE FILM DEVELOPMENT. AND C WOULD BE STAFFING. 
          SORRY. I HOPE I DIDN'T CONFUSE YOU. I DIDN'T GO IN ORDER. 
          -- [CROSSTALK] -- >> 
          >> I DIDN'T PAY ATTENTION WHEN I CAME TO LANGUAGE ARTS. SKIPPED OVER THE ALPHABET. 
          IS EVERYBODY IN AGREEMENT ON THAT? >> I LIKE IT. 
          >> CAN WE GET A MOTION? >> A MOTION. >> I'LL SECOND. 
          >> ANY OTHER DISCUSSION? [VOTE] >> MOTION CARRIES 7-0. 
          >> WE MOVE ON TO CONDUCTING A NEW STRATEGIC PLAN. >> YES. 
          SO WE ARE WORKING ON THE SCOPE OF WORK FOR THE NEW STRATEGIC PLAN. 
          I DID WANT TO GET FEEDBACK FROM YOU ALL ON BECAUSE I THINK THAT THERE'S TWO DIFFERENT WAYS THAT WE CAN COMBINE THE TWO EFFORTS. THE TOURIST DEVELOPMENT COUNCIL HAS A STRATEGIC PLAN. 
          WHAT YOU ALL WANT TO SEE FROM AN OPERATIONS STANDPOINT BUT THEN WE ALSO HAVE THE BIGGER PICTURES OF THE DESTINATION FROM THAT STANDPOINT, ALMOST CREATING THE INVENTORY OF WHAT WE HAVE, WHAT WE LACK, THOSE KINDS OF THINGS SO THAT WE CAN BE STRATEGIC FROM AN ECONOMIC DEVELOPMENT STANDPOINT AND TO FILL SOME OF THOSE GAPS. I DIDN'T KNOW IF YOU WANTED ALL OF THAT BUNDLED UP TOGETHER FROM A DESTINATION OVERALL BIG PICTURE OR IF YOU WANTED TO OPERATIONALLY FROM THE TOURIST DEVELOPMENT COUNCIL PERSPECTIVE. I DON'T KNOW IF THAT MAKES 
          SENSE. WE CAN BUNDLE IT ALL TOGETHER. >> ONE IS MORE EXTERNAL AND ONE IS INTERNAL. I THINK IT SHOULD BOTH BE IN THERE. 
          >> OKAY. >> IT'S JUST GOING TO BE HOW YOU'RE GOING TO FORMULATE AND STRUCTURE YOUR STRATEGIC PLAN. YOU COULD DO TWO OR MERGE IT. I THINK IT PROBABLY WOULD BE 
          EASY TEAR WORK WITH THEM SEPARATELY. >> I WOULD AGREE WITH THAT. 
          >> SO WE'LL HAVE THE SCOPE OF WORK DONE IN SUCH A WAY SO THAT THAT'S REFLECTED AND WE'LL GET 
          THAT TO THE PURCHASING TEAM SO THAT THAT RFP CAN GO OUT. >> VERY GOOD. 
          [16.  Fairgrounds Master Plan Update and Business Plan]
          [02:20:07]
          ITEM NO., 16, MASTER PLAN, WHICH WE SORT OF TOUCHED ON. >> FAIRGROUNDS MASTER PLAN, THE OTHER COMPONENT THAT IS SORT OF A DRIVER FOR THIS BUSINESS PLAN IS THAT YOU ALL AGREED TO GIVE THE FAIR ASSOCIATION A GRANT FOR THEIR STRATEGIC PLAN AND FEASIBILITY STUDY SO WE WANT TO WAIT TO GET THE RESULTS FROM THEIR INFORMATION SO THAT WE CAN BUILDING A MORE STRATEGIC PLAN BUSINESS PLAN BASED ON WHAT THEIR FINDINGS ARE SO KNOW THAT WE'RE WORKING THROUGH THAT AND TALKING WITH NATASHA AND THE TEAM THERE ABOUT HOW THAT'S PROGRESSING. 
          THE OTHER THING IS THE BARN PROJECT. WE'RE WAITING TO SEE IF THE GOVERNOR GOES AHEAD AND SIGNS HIS NAME TO THAT SO THAT WE CAN MOVE FORWARD WITH THAT IN THE 
          MASTER PLAN PROJECT. >> JUST A CLARIFICATION. IS THAT 910 THAT WE'LL MATCH 
          MAKING IT A 2 MILLION-TYPE PROJECT? >> MY UNDERSTANDING, I THINK SO, 
          YES. THAT'S WHAT WE'VE PLANNED FOR. >> THE STATE IS VERY BIG ON HAVING A LOCAL MATCH TO IT. THAT ACTUALLY IS A PRETTY GOOD PROJECT BECAUSE IT WOULD TAKE DOWN THE CURRENT BARN AND MOVE THAT BACK AND THEN BE ABLE TO UTILIZE ALMOST A VISITORS CENTER 
          THERE. >> IT WILL HAVE RESTROOMS AND A COMMAND CENTER. 
          >> I'M BANKING THE GOVERNOR REMEMBERS HIS VISIT TO THE CLAY COUNTY FAIR. 
          >> YEAH. THAT DOESN'T HURT. >> THAT DOESN'T HURT. 
          >> CERTAINLY DOESN'T HURT. >> I LIKE THAT BARN. >> KIMBERLY, CAN YOU REMIND US 
          WHEN THAT STUDY IS GOING TO BE? DO THEY HAVE AN ESTIMATE? >> THE FAIR WILL BE DONE I THINK WITHIN THE NEXT -- I THINK IT'S THREE MORE MONTHS BECAUSE YOU GUYS STARTED IN MARCH. 
          I THINK THEY AWARDED THE CONTRACT FOR THEIR FEASIBILITY STUDY AND IT'S A SIX-PROCESS. 
          >> I LEAVE THAT ONE WITH THE BOARD. BUT WE'RE IN ABOUT OUR THIRD MONTH RIGHT NOW. THE FAIR DELAYED IT A LITTLE BECAUSE WE KIND OF PUSHED BACK ON ANY WORK DURING THAT TIME FRAME SO WE PUSHED IT BACK A LITTLE ON OUR OWN. 
          I KNOW KIMBERLY HAS BEEN HELPING OUT A BIT NOW AND WE'VE BEEN FEEDING THEM ALL KINDS OF DOCUMENTATION THAT THEY'VE BEEN ASKING FOR. VERY GOOD. 
          >> VISITORS CENTER UPDATE? >> WE HAVE THE SIZES OF THE VISITORS CENTER KIOSK TVS FOR ALL THE MUNICIPALITIES AND HOPEFULLY WITHIN THE WEEK WE'LL ORDER THEM AND WE FOUND A TECHNOLOGY PLATFORM THAT EVERYONE CAN AGREE ON AND WE'LL HAVE THAT UP AND RUNNING. 
          >> COOL. >> IT'S A LOT MORE FLEXIBLE, THE NEW PLATFORM, ALLOWING THE 
          MUNICIPALITIES TO HAVE MORE CONTENT. >> GREAT. 
          THAT'S ACTUALLY ONE OF THE LONGEST RUNNING PROJECTS I THINK WE HAVE HAD. 
          >> I KNOW. IT'S AWFUL. >> CHECK OFF THAT BOX. 
          [18.  Upcoming Events Update]
          >> I KNOW. I'M READY TO. >> ANYTHING ELSE UPDATE-WISE 
          THAT YOU WANT TO HIGHLIGHT FOR US? >> EVENT-WISE, GET READY FOR MEMORIAL DAY. LET ME BACKTRACK. VINTAGE MARKET DAYS HAD THEIR 
          BEST VINTAGE MARKET DAYS EVER. >> REALLY. >> THEY HAD 9,000 PEOPLE COME TO VINTAGE MARKET DAYS AT THE FAIRGROUNDS LAST WEEKEND SO WERE HAPPY. 
          JULIE, THE EVENT ORGANIZER, HAD TO GO OFF PROPERTY TO GET SOMETHING AND SHE HAD A HARD TIME GETTING BACK BECAUSE THE LINE WAS SO LONG ON 16 TO GET IN. 
          SHE LEARNED HER LESSEN TO MAKE SURE SHE KNOWS THE SHORTCUT IN. IT WAS EXCITING TO SEE THAT, WE'RE CONTINUING TO EXPERIENCE THAT DEMAND SO BE READY FOR MEMORIAL DAY, THE RIVERFEST AND GREEN COFFEE SPRINGS WILL HAPPEN AND THERE'S ALSO MEMORIAL DAY EVENTS AT THE TAPPS MEMORIAL AS 
          [02:25:07]
WELL AS CAMP LANDING AND THEN WE ROLL INTO THE SPORTING EVENTS FOR JUNE, THE FLORIDA SPORTS FOUNDATION EVENTS, HAPPENING JUNE 11 THROUGH THE 13. THE KEY MARATHON, THE ULTIMATE FRISBEE, THE FIRST EVER FLORIDA SPORTS FOUNDATION DISC GOLF. WE'VE GOT A LOT OF INTEREST IN THAT SO THAT TOURNAMENT WILL BE WELL-RECEIVED AS WELL AS PICKLEBALL AND SO WE'RE JUST REALLY EXCITED ABOUT ALL OF THOSE EVENTS THAT WEEKEND IN JUNE. 
          AND THEN OF COURSE USA CYCLING AT THE END OF JUNE AND PADDLEBOARD CHAMPIONSHIP IN JULY. THAT BRINGS US TO YOUR NEXT MEETING IN AUGUST. 
          LOTS OF GREAT EVENTS HAPPENING THROUGHOUT THE SUMMER. >> VERY GOOD. 
          ANY QUESTIONS FOR KIMBERLY? CONNER, THANK YOU. WE APPRECIATE YOU BEING ON BOARD. WE SORT OF THREW HER IN THE OCEAN AND LET HER SWIM ON HER 
          OWN THERE BECAUSE IT'SBEEN A BUSY COUPLE OF WEEKS HERE. >> SHE CAME ON BOARD THE SAME WEEK WE HAD TRAVEL WRITERS IN, A SITE VISIT WITH FLORIDA SPORTS FOUNDATION SO I CALLED HER BEFORE SHE STARTED AND WARNED HER, "BE READY" BECAUSE YOU'RE COMING DURING THE BUSIEST WEEK 
          WE HAVE. AND SHE STAYED. >> SHE'S STILL HERE. 
          WE HAVEN'T CHASED HER AWAY. >> THANK YOU, ALL. THANK YOU FOR THE WORK ON THE MINUTES. A LOT OF STUFF GOING ON THERE. THANK YOU.
* This transcript was compiled from uncorrected Closed Captioning.