Mar 24, 2021 Tourist Development Council

[00:00:01]

>> ALL RIGHT. CALLING THIS TOURIST

[Call to Order]

PAT, COME ON DOWN. WE WILL GET TO OUR ROLE CALL IN A MOMENT. I DO WANT TO THANK ALL OF OUR BOARD MEMBERS FOR ATTENDING TODAY'S MEETING.

WE DO HAVE A BUSY AGENDA SO WE WILL GET TO IT AS QUICKLY AS POSSIBLE. IF I COULD YOU CAN INTRODUCE

YOURSELF. >> CLAY COUNTY CITIZEN.

>> MORINA MATTHEWS, CON OF ORANGE PARK.

>> SUSAN HILL, GENERAL MANAGER HOLIDAY INN ORANGE PARK.

>> PAT SICKLE RIVER PARK INN. >> TURN ON YOUR MIC.

>> BOB OLSON, CLAY COUNTY CITIZEN.

>> RANDY ANDERSON, VICE MAYOR TOWN OF ORANGE CLARK.

>> STEVEN KELLY, SPRING PARK COFFEE.

>> AND THIS IS MIKE AND ALSO WITH US WE HAVE OUR COUNTY ATTORNEY COURTNEY GRIMM AND DIRECTOR KIMBERLY MORGAN.

AND WE HAVE OUR COUNTY MANAGER.

LET'S GET STARTED RIGHT AWAY. WE WILL GO TO PUBLIC COMMENTS. DO WE HAVE ANY PUBLIC COMMENTS? ANYONE WANT TO SPEAK TO THE BOARD AT THIS TIME? SEEING NONE WE WILL CLOSE PUBLIC COMMENTS AND MOVE TO THE APPROVAL OF OUR MINUTES

[Approval of Minutes]

CORRECTION OR AN ISSUE? >> I JUST -- THERE WAS AN EDIT. I DON'T HAVE CONTENT CHANGE.

TASHA'S NAME IS MISSPELLED IN PARA -- PARAGRAPH 8.

>> SO PARAGRAPH 8. >> OTHER THAN THAT I WILL MAKE

A MOTION TO APPROVE. >> SECOND.

>> WE HAVE A MOTION AND A SECOND.

ANY OTHER DISCUSSION? ALL IN FAVOR PLEASE SAY I.

>> I. >> ANY OPPOSED? MOTION CARRIES 8-0. AND WE MOVE ON TO OUR PRESENTATIONS. NUMBER 2, KIMBERLY, ARE YOU

[2.  Penney Farms Museum Update]

>> YES. THE PENNEY FARMS IS MOVING ALONG AND THEY PRESENTED THEIR UPDATE FOR THE MEETING.

THE AIR CONDITIONING UNIT HAS BEEN ORDERED AND THEY ARE MOVING ALONG WITH THAT. THEY HAVE ELECTRICAL WORK SCHEDULED. THEY ARE WORKING WITH LOWE'S FOR THE DONATIONS FOR THE MATERIALS THEY NEED.

THEY ARE MOVING ALONG WITH A MUSEUM SIGN AND SEVERAL DONATIONS ARE CONTINUING TO COME IN.

AND THEY ARE WORKING DILIGENTLY ON THE MUSEUM.

THINGS ARE MOVING FORWARD AND THEY JUST WANTED YOU TO KNOW.

>> VERY GOOD. IF ANYBODY HAS ANY COMMENTS OR QUESTIONS ON THE MUSEUM? ALL RIGHT.

WE WILL MOVE AHEAD TO NUMBER 3.

[3.  EVOK - Quarterly Report]

>> SO I AM GOING TO TELL THAT YOU WE HAVE A WONDERFUL GUEST. OUR ACCOUNT EXECUTIVE FROM EVOK, ALLISON BRON -- ALLISON BRONSTEIN IS HERE AND SHE WANTED TO DELIVER THE UPDATE. ALLI, THANK YOU FOR JOINING

US. >> [INAUDIBLE].

>> KIMBERLY. EXCUSE ME.

CAN YOU JUST CHECK -- >> AM I NOT ON?

>> WE MAY JUST NEED TO -- >> CHECK.

YES. >> PERFECT.

GOOD THING YOU WERE HERE IN PERSON.

>> EXACTLY. ALL RIGHT.

SO JUST GOING THROUGH OUR MARKETING SO FAR, LAST TIME I WAS HERE WE WERE TALKING MORE ABOUT THE MEDIA PLAN AND THE STUFF WE CREATED, BUT WE DIDN'T HAVE ANY RESULTS YET BECAUSE WE HADN'T LAUNCHED ANYTHING.

NOW THAT WE HAVE HAD MONTHS UNDER OUR BELT SOME OF THE RESULTS WE HAVE GARNERED SO FAR.

JUST TALKING ABOUT STUFF THAT IS NEW AND ON THE HORIZON.

SOME OF YOU WERE THERE, BUT WE HELD OUR ADVERTISING AND MARKETING WORKSHOP AT THE THRASHER ORANGE CENTER AND I HOPE SOME OF YOU WENT. IT WAS GREAT AND INFORMATIVE AND HOPEFULLY WE CAN DO THAT AGAIN.

WE ARE DEVELOPING A NEW VISITOR'S GUIDE FOR CLAY COUNTY AND WE ARE PREPAY -- PREPARING A VIDEO SHOOT TOO AT THE END OF APRIL. SO MOVING TO THE RESULTS, THIS IS THE MONTH OF FEBRUARY AND I'LL GIVE YOU THE RESULTS.

[00:05:03]

AS YOU CAN SEE FROM THE ORGANIC SEARCH THE BOUNCE RATE IS IN THE 50S NOW WHICH IS WHERE YOU WANT TO BE WHEN IT COMES TO BOUNCE RATE FOR WEBSITES.

AS YOU CAN SEE WE KIND OF DIPPED A LITTLE BIT IN THE HOLIDAY SEASON. THAT'S WHERE THE TRAFFIC GOES AND THEN WE MOVED BACK UP AS FEBRUARY STARTED.

THAT MATCHED UP WITH THE STAR NUMBERS AS WELL TO THE METRICS WE HAD FOR OCCUPANCY. THEY DIPPED IN DECEMBER AND JANUARY AS WELL. AND SO IT TRACKS THAT AS THE WEBSITE IS MOVING UP THE STR NUMBERS ARE TOO.

MOVING ON TO SOME OF THE OTHER METRICS FOR THE SITE, ORGANIC TRAFFIC INCREASED MONTH OVER MONTH.

VOLUME INCREASED 33% AND TRAFFIC 56%.

ALL GREAT THINGS TO SEE. SOME OF THE TOP KEY WORDS FROM FEBRUARY ARE CLAY COUNTY, FLORIDA ITSELF WHICH IS GREAT AND THE CLAY COUNTY STRAWBERRY FESTIVAL.

THE SEARCH NICHES WHICH GOOGLE IS CATEGORIZING US AS ARE VACATION OFFERS, TOURIST DESTINATIONS AND TRAVEL GUIDES AND NICO TOURISM WHICH IS UP YOUR ALLEY.

DIGITAL RECEIPT MEDIA RESULTS FOR OUR SPONSOR CONTENT ADS FOR OUR OTT AND THE STREAMING RADIO AND ALL OF THOSE IMPRESSIONS ARE UP THERE WITH INDUSTRY STANDARDS.

THAT SCREENSHOT IS WHAT THE ATTENDANCE LOOKS LIKE.

IT MAKES PEOPLE LOOK THERE. GOOGLE RESULTS WE HAD THREE MILLION IMPRESSIONS AND 43,000 TOTAL CLICKS.

OUR BEST PERFORMING ADS IN THIS CARRIES MONTH OVER MONTH.

PHISHING BEATS OUR ADS OUT OF THE WATER, NO PUN INTENDED AND THEN WEDDING AND EVENT PLANNING IS REALLY, REALLY BIG FOR US. THAT WAS AN AD GROUP THAT WAS STARTED AND IT WAS DOING SO WELL THAT WE DECIDED TO ADD IN TO THE MIX OF THE CAMPAIGNS AS THEY RUN CURRENTLY.

OUR AVERAGE CLICK THROUGH RATE IT IS A 1.41 CLICK THROUGH RATE AND EVENTS AND RESTAURANTS HAD THE HIGHEST CLICK THROUGHS. WE ONLY HAVE AN 8-CENT COST PER CLICK WHICH IS GREAT BECAUSE THE INDUSTRY AVERAGE IS 39%. OUR YOUTUBE AM -- CAMPAIGN IS RUNNING WELL. VIEW RATE IS 46% WHICH IS 15% OVER THE AVERAGE GOAL FOR INDUSTRY.

MOVING ON TO FACEBOOK AND A LITTLE OVER 2600 IMPRESSIONS AND LINK CLICKS OVER 2,000. BEST PERFORMING ADS AND THIS IS THE CREATIVE THAT IS SHOWCASES, THE TREE HOUSES ARE THE MOST ACTIONABLE ONES AND THEN THE FOOD HERE IN CLAY COUNTY AND THEN GOLF AND THEN NATURE AND SUNSETS IN CLAY.

AS FAR AS THE AUDIENCE WE SEE ON FACEBOOK, WE SEE THE MAJORITY OF PEOPLE ENGAGING WITH OUR POSTS COMING FROM GEORGIA. THE REACH COMES MORE FROM FLORIDA. THE AGE-GROUP IS A LITTLE OLDER, BUT THEY ARE IN THE SPACE OF TRAVEL RIGHT NOW ESPECIALLY WITH VACCINE ROLLOUT.

AND THEN THE LAST THING IS WE MADE A GUIDE.

WHICH HAS A LOT OF VENUES SO IT TELLS YOU WHAT VENUES OFFER AND IT CAN BE A TOOL YOU USE HERE FOR EVENT PLANNING.

THAT'S IT. ANY QUESTIONS FOR ME?

>> ANYBODY WITH QUESTIONS IN REGARDS TO ANY OF THE

MATERIALS? >> I DO.

IT IS NOT REALLY A QUESTION. I THOUGHT THAT THE WORKSHOP WAS FANTASTIC AND IT WAS HOPEFUL THAT THAT WILL BE SOMETHING THAT WE CAN CONTINUE TO GET THE WORD OUT ESPECIALLY THAT SOME OF THE RESTRICTIONS HAVE GONE AWAY AND PEOPLE ARE BRAVER ABOUT ATTENDING. WE HAVE HAD GREAT ATTENDANCE.

>> A FULL HOUSE. DEFINITELY FOR THE SMALL BUSINESSES THERE ARE PEOPLE ASKING QUESTIONS AND THEY WERE

ENGAGED. >> ANYTHING ELSE?

>> I WANT TO THANK YOU IN PERSON BECAUSE I TOOK ADVANTAGE OF YOU TO EVALUATE OUR WEBSITE AND IT WAS

HELPFUL. >> ABSOLUTELY.

NO PROBLEM. >> YEAH, I'M STILL AMAZED AT THE BEST PERFORMING AD IS THE FISHING AD.

>> I HAVE TO THINK IT IS FREE. >> WE WANT TO FIGURE OUT HOW

TO TAKE ADVANTAGE OF THAT. >> WE ARE RESTRUCTURING THE

[00:10:05]

THE FIRST THING I SAID IS YOU HAVE TO WRITE ABOUT FISHING.

THIS IS OUR BEST PERFORMING AD.

WE HAVE TO HAVE CONTENT TO SUPPORT IT.

IT IS ALREADY IN THE WORKS. >> YOU HAVE COMPLETED AN ESTIMATE AND BE ABLE TO GO TO FRESH WATER FISHING WITH THE

BASS MASTERS. >> WE ARE LOOKING AT AN IDEA OF A POTENTIAL WHERE YOU STICK A MILLION DOLLAR FISH AND PROMOTE THAT AS AN OPPORTUNITY FOR EVERYBODY TO COME IN.

THERE ARE OTHER PLACES THAT HAVE DONE THAT.

>> I CAN TELL YOU ALL ABOUT THAT FROM THE CONNECTICUT, LONG ISLAND SOUND. THE MILLION DOLLAR BLUE FISH CONTEST HAS BEEN RUNNING FOR 35 YEARS.

I WAS RUNNING WITH THAT FOR A NUMBER OF YEARS.

FORTUNATELY NOBODY EVER CAUGHT THE MILLION DOLLAR FISH.

PEOPLE CAUGHT OTHER FISH, BUT HE IS STILL OUT THERE OR SHE IS STILL OUT THERE, UNLESS IT WAS BITTEN BY A BIGGER FISH.

>> SOME THINGS IN THE DESTINATIONS, THEY DO FISHING GUIDES TOO, SO LIKE A WHOLE ITINERARY OF FISHING.

IT IS SOMETHING WE CAN LOOK INTO.

>> SO YOU ARE PLEASED IN THE OVERALL SENSE AS TO WHERE OUR

WEBSITE IS HEADING? >> YES.

AND WE ARE PLANNING MEDIA FOR NEXT YEAR CURRENTLY BECAUSE THE CONTRACTS -- THE RENEWAL IS COMING UP IN JUNE.

WE ARE CURRENTLY PLANNING FOR NEXT YEAR.

BECAUSE THE CREATIVE IS DOING SO WELL AND IT HASN'T GONE DOWN AT ALL YET SINCE LAUNCHING IN OCTOBER.

CREATIVE IS DOING WELL AND ESPECIALLY SINCE DOING THE PHOTO SHOOT WE WILL HAVE MORE ASSETS TO WORK WITH.

WE ARE PLEASED. >> THE OTHER QUESTION I HAVE IN TERMS OF FACEBOOK ADVERTISING, I UNDERSTAND OUR AGE-GROUP IS THE 55, 65 AND THAT'S NOT A BAD AGE-GROUP.

UH -- A LOT OF DISCRETIONARY INCOME.

IS IT YOUR EXPERIENCE THAT FACEBOOK IS TRENDING OLDER

ANYWAY? >> YES, IT IS.

THE DEMOGRAPHIC, ZOOMERS, GEN-Z AND MILLENNIAL IS MOVING TO TIK TOK IS A BIG ONE AND EVEN TOURISM AGENCIES TIK TOK IS A BIG PLAYER IN THE SPACE. FACEBOOK IS ALWAYS GONNA SKEW A LITTLE OLDER, BUT OUR FACEBOOK ADS ALSO RUN ON INSTAGRAM. THEY AGGREGATE INTO FACEBOOK'S

REPORTING. >> THAT WAS THE NEXT THING I

WAS GOING TO ASK. >> BECAUSE FACEBOOK AND INSTAGRAM ARE THE SAME COMPANY SO IT WORKS TOGETHER.

>> ANYTHING ELSE? >> ON THE FISHING TOPIC AND I MAY HAVE MENTIONED THIS AT SOME POINT, BUT I THOUGHT IT WOULD BE NICE IF WE HAVE ON THERE LOCAL FORECASTS WITH REGARDS TO FISH AND WHAT'S BITING AND WHAT THEY ARE BITING AND WHERE AND WHEN AND EACH SEASON.

THERE ARE PEOPLE OUT THERE THAT MIGHT BE CREATING THE CONTENT FOR US. WE BASICALLY PLOP IT ON THE PAGE WITHOUT HAVING TO DO IT SUPER OFF.

AND THEN SHRINK -- SHRIMP SEASON BECAUSE THAT IS A BIG DRAW. THIS IS THE SHRIMP SUPER HIGHWAY FOR ALL OF FLORIDA. I KNOW THAT DURING SHRIMPING SEASON THAT'S ONE OF THE REQUESTS I GET ABOUT AS MUCH AS ASKING ABOUT UTILITIES IS IF THE SHRIMP ARE RUNNING.

IF WE CAN HAVE SOMETHING TO LET PEOPLE KNOW HOW THEY ARE RUNNING OR SOMETHING LIKE THAT WOULD BE REALLY GOOD.

I THINK PEOPLE WOULD VISIT BACK OFTEN AND CHECK OUT THAT

CONTENT. >> AND TO TAG ALONG WITH THAT, MAYBE EVEN LINKS TO FISHING LICENSES.

THAT KIND OF THING. >> VERY GOOD.

ALLI, THANK YOU. AND SO MOVING TO NUMBER FOUR,

[4.  EVOK Contract Amendment*]

>> YES, SIR. BECAUSE EVOK HAS DONE SUCH A GOOD JOB, WE WANTED TO BRING THIS TO YOU ALL.

I WANTED TO SET THE TIMELINE. THE RFP FOR OUR AD AGENCY -- AGENCY RECORD WENT OUT THE WEEK BEFORE THE SHUTDOWN LAST YEAR. THE CONTRACT WAS SIGNED IN MAY

[00:15:06]

WHEN WE DID THE CONTRACT, WHEN WE SPOKE WITH LEGAL, WE DID THE FIRST ROUND OF CONTRACT WITH JUST NO INCREASE BECAUSE WE WERE IN THE MIDDLE OF COVID AND WE HAD NO IDEA WHAT WAS GOING TO HAPPEN IN THE MARKETPLACE.

SO WE DID NOT INCLUDE THAT 2% INCREASE.

NOW THAT WE HAVE A -- I MEAN NO ONE HAS A HANDLE ON WHAT THE ECONOMY IS GOING TO DO OR WHAT TOURISM IS GOING TO DO.

HOWEVER, WE ARE BETTER THAN WE THOUGHT WE WERE LAST YEAR AT THIS TIME. SO WE ARE PROPOSING THAT WE GO BACK TO WHAT WE SAID WE WOULD DO IN THE RFP TO HAVE A 2% INCREASE TO THAT ADVERTISING BUDGET AND YOU HAVE THAT OUTLINED IN YOUR MEMO. THE TOTAL FOR YEAR TWO WOULD BE 201,000 DOLLARS -- OR $201,450.

AND IT IS ALLOCATED OUT BY DISCIPLINE IN YOUR MEMO.

AND THEN YEAR THREE'S BREAK DOWN IS $205,000.

$205,500. I SHOULD BE SPECIFIC.

AND AGAIN, WE BREAK IT DOWN BY DISCIPLINE.

ONE OF THE THINGS THAT WE WOULD REQUEST THAT WE ADD INTO THE CONTRACT IS NOT ONLY THE NUMERICAL CHANGES AND ALLOCATION CHANGES, BUT ALSO THAT ANY ADDITIONAL -- OR ANY UNSPENT DOLLARS GO TOWARD MARKETING.

SO IF THE VIDEO SHOOT, WE ONLY NEED TO SPEND, YOU KNOW, $10,000 OR $15,000 AND THE ALLOCATION IS 20, THAT THAT REMAINING $5,000 CAN GO TOWARD MARKETING.

IF THERE CAN BE SOME LEEWAY IN THE CONTRACT THAT SAYS THAT THAT'S PERMISSIBLE. SO THERE IS, I GUESS, THOSE ARE THE CONTRACT REVISIONS WE ARE REQUESTING.

COURTNEY, IF YOU HAVE ANYTHING TO ADD TO THAT, IF THEY JUST

NEED TO VOTE ON THAT. >> IT IS TWO AND THREE.

>> YEAH, THERE ARE TWO DIFFERENT THINGS HERE IN TERMS

OF -- >> SO WE CAN -- THE WAY THE CONTRACT CAN BE WRITTEN, AND COURTNEY, CORRECT ME IF I'M WRONG, CAN BE THE CONTRACT RENEWAL, AND THEN THE ALLOCATIONS ARE IN A SHEET THAT WE JUST ATTACH TO THE CONTRACT SO THAT THE RENEWAL IS CONTINUOUS FOR THE THREE -- FOR YEAR TWO AND THREE. AT LEAST WE'LL HAVE ON FILE

WHAT YEAR THREE IS. >> WELL, IT WON'T BE A

RENEWAL, RIGHT? >> THE CONTRACT IS A THREE-YEAR CONTRACT WITH TWO, ONE-YEAR RENEWALS.

SO THIS WOULD BE AMENDING IT. >> JUST TRYING TO COMPARE YEAR

NUMBER ONE WHICH WAS 2019/20. >> KEEP IN MIND 2020 WAS MID-YEAR AND WE HAD SPENT $30,000.

WHICH WOULD BE WHY -- WHERE THE NUMBERS COME FROM.

SO IT DOESN'T LOOK LIKE IT IS 2% BECAUSE WE HAD ALREADY SPENT SOME OF THOSE DOLLARS. WE JUST GAVE THEM THE CONTRACTED AMOUNT WAS THE REMAINING ADVERTISING BUDGET.

>> OKAY. ANYBODY HAVE ANY QUESTIONS FOR KIM ON THIS? I MEAN, IT IS PART OF THE RFP, SO OBVIOUSLY WE ARE OBLIGATED BY CONTRACT TO DO THAT.

I'M NOT SURE I AM CRAZY I AM PAYING A 2% INCREASE ON CONTINGENCY BUDGET. I THINK THE CONTINGENCY SHOULD BEHELD BY US IF WE ARE GOING TO ASK THEM TO DO SOMETHING,

[00:20:03]

BUT WHY ARE WE PAYING 2% ON A CONTINGENCY?

>> THEY BUILD THE CONTINGENCY IN THEIR BUDGET SIMPLY BECAUSE OF PROJECTS THAT WE MAY ASK THEM TO DO AND THAT ARE

RELATED TO THE TRAIL GUIDE. >> IF I MAY, THE CONTINGENCY IS JUST EXTRA MONEY IN CASE AN OPPORTUNITY ARISES.

THE SMITHSONIAN OPPORTUNITY THAT YOU SENT ME THE OTHER DAY, SO WE PLAN OUR MEDIA IN A 12-MONTH STINT.

OPPORTUNITY COMES ALONG AND WE SAY, OH THAT WOULD BE GOOD.

WE DIDN'T THINK ABOUT IT BECAUSE IT WASN'T AN OPPORTUNITY BEFORE. 9 CONTINGENCY IS THE -- THE CONTINGENCY IS THE EXTRA MONEY IN CASE WE WANT TO DO SOMETHING EXTRA WE DIDN'T PLAN FOR.

IT IS NOT MONIES THAT ARE NOT GOING TO BE SPENT.

WE -- IT IS JUST IN CASE SOMETHING NEW COMES UP THAT WE

HADN'T PLANNED FOR. >> AND RIGHT NOW THE OPPORTUNITIES ARE HAPPENING A LOT.

>> I HAVE A QUESTION. YOUR CREATIVE WENT UP SO I WOULD ASSUME ARE YOU DOING MORE ADS AND MORE ARTWORK AND THINGS LIKE THAT. HOWEVER, MEDIA WENT DOWN.

SO YOU ARE DOING MORE ADS, BUT PLACING LESS ADS.

YOU ARE DOING MORE ARTWORK, BUT PLACING LESS ADS.

>> SO KEEP IN MIND TOO THAT THERE ARE -- WHEN WE MET WITH EVOK, WE GAVE THEM A LIST OF THINGS WE WANTED TO DO.

TRAIL GUIDES WAS IN THERE AND THERE ARE A LOT OF PROJECT THAT'S WE ARE TRYING TO CHECK OFF OUR LIST.

IT IS JUST A MATTER OF WHEN WE DO THEM.

AND SO THAT'S WHERE -- THAT'S ONE OF THE REASONS WHY SOME OF THE CREATIVE IS DIFFERENT AND THE MEDIA BUYS ARE DIFFERENT.

ALLY, I DON'T KNOW IF YOU WANT TO SAY ANYTHING ELSE ABOUT THAT? I WANT YOU ALL TO UNDERSTAND TOO THAT THIS IS NOT JUST ABOUT ADVERTISING.

THIS IS ABOUT ANY CONTENT DEVELOPMENT.

SO WHEN WE TALK ABOUT THE TRAIL GUIDES IS A PERFECT EXAMPLE. I ASKED -- WE TALKED ABOUT DEVELOPING A MAP BECAUSE PEOPLE STILL DON'T KNOW WHERE CLAY COUNTY IS. THOSE ARE THE THINGS THAT WE ARE CONTINUING TO WORK ON THROUGHOUT OUR RELATIONSHIP

WITH EVOK. >> AND I BELIEVE THE MEDIA BUDGET DID GO UP A LITTLE BIT IN YEAR TWO.

I BELIEVE IT WAS 87 IN YEAR ONE AND IT IS UP TO 107, 050.

SO IT IS INCREASING. BUT WITH THE CREATIVE BUDGET IT IS NOT JUST COLLATERAL FOR ADS, BUT IT IS THE WEBSITE TOO. IF WE EVER WANTED A NEW LANDING PAGE OR ANYTHING NEW TO ADD TO IT, IT WOULD COME OUT OF THE BUDGET AS WELL. AS WE KNOW, THE WEBSITE IS AN EVER CHANGING THING AND WE WANT TO ADD TO IT SO WANT TO MAKE SURE WE ADD TO THE BUDGET.

>> NOW, THIS CAN ALSO BE WHERE THE CONTINGENCY COMES IN.

FOR EXAMPLE IF THERE IS A NEW MAGAZINE THAT COMES OUT AND WE SAY OH MY GOSH, IT IS PERFECT.

IT IS WHATEVER. AND THEN THIS IS WHERE WE CAN

USE THE -- >> YES, MA'AM.

>> OKAY. ANY OTHER QUESTIONS?

>> THE ONLY QUESTION, HARPING ON THE CONTINGENCIES, IS THERE A PROCESS THAT THEY COME TO YOU AND ASK IF THEY CAN SPEND FROM THE CONTINGENCY? OR DO THEY DO IT

UNILATERALLY? >> HERE IS THE DEAL.

ALLY AND I ARE BEST BUDS AND WE MEET WEEKLY.

>> THAT'S COOL. >> AND WE TALK ABOUT EVERYTHING. THEY ARE -- I MEAN WE -- I CAN TELL YOU EVERYTHING THAT IS HAPPENING.

>> YEAH. THE ONLY TIME I ENVISION THEM COMING BACK TO US FOR CREATIVE IS IF IT GOES OVER THE

10,000. >> RIGHT.

>> IF YOU SPENT 10,000 AND THERE IS SOMETHING ABOVE AND

BEYOND THAT. >> AND WE HAD -- WE HAVE THOSE

CONVERSATIONS TOO. >> OKAY.

IF THERE ARE NO OTHER QUESTIONS OR DISCUSSION, DO WE

HAVE A MOTION? >> I MAKE A MOTION TO AMEND THE YEAR TWO AND THREE OF THE EXISTING CONTRACT BY ALLOWING THE 2% INCREASE. DOES IT HAVE TO BE A SEPARATE MOTION FOR THE -- I AM DRAWING A BLANK.

THE UNUSED FUNDS -- >> YES, THE UNUSED FUNDS TO GO TO THE MARKETING. DOES IT HAVE TO BE A SEPARATE

MOTION? >> I THINK SO.

>> SO MY MOTION IS AMENDING THE CONTRACT FOR YEAR TWO AND THREE TO, NUMBER ONE, HAVE THE 2% INCREASE ANNUALLY.

AND ALSO TO USE THE REMAINING FUNDS UNUSED FOR MARKETING.

[00:25:09]

>> I'LL SECOND IT. >> ANY OTHER DISCUSSION?

ALL IN FAVOR PLEASE SAY I. >> I.

>> . >> ANY OPPOSED? MOTION CARRIES 8-0. AND WE MOVE ON TO AIRSTREAM

[5.  Airstream Ventures - Sports Event Update and Grant Request*]

I CAN SEE ALLEN AND JOEL ARE HERE TODAY.

>> MY PART IS REALLY QUICK. I WANT TO THANK YOU.

WHEN WE SAT UP HERE A LITTLE OVER A YEAR AGO WE HAD NO IDEA A PANDEMIC WOULD HIT US. WE HAD NO IDEA WHAT WAS ABOUT TO COME OUR WAY. WE HAD A WHOLE SLEW OF EVENTS THAT WE THOUGHT WE COULD BRING , AND THEN THE PANDEMIC HIT.

AND WE WERE LIKE, WHAT ARE WE GOING TO DO? SO I THINK OVER THE COURSE OF THE LAST YEAR THROUGH A LOT OF COLLABORATION WE WERE ABLE TO MAKE CHICKEN SALAD OUT OF CHICKEN. THE THING THAT IS MOST EXCITING IS AS KIMBERLY MENTIONED WE HAVE TO FIGURE OUT WHERE CLAY COUNTY IS. IN THE EVENTS WORLD, PEOPLE ARE STARTING TO FIGURE IT OUT.

OVER THE COURSE THE -- COURSE OF THE LAST YEAR THE STATE OF FLORIDA IS OPEN AND THEY ARE NOW SAYING HOW DO WE BRING EVENTS? I JUST TOOK A PHONE CALL -- I DIDN'T EVEN TELL JOEL THIS. I TOOK A PHONE CALL FROM AN EVENTS RIGHTS HOLDER THAT SAID THIS CLAY COUNTY AREA, I'VE GOT THIS EVENT. CAN Y'ALL HANDLE THAT EVENT? WE ARE GOING TO START TALKING.

IT IS OUT THERE. THE CHIRPING IS OUT THERE WHICH IS EXCITING FOR US AS WE'VE TALKED MONTHS AND MONTHS AND MONTHS. IT IS THROUGH ALL OF THE RELATIONSHIPS. THE LAST THING I WILL SAY AND THEN JOEL WILL WALK YOU THROUGH THE EVENT SCHEDULE WE HAVE COMING UP FOR THE REST OF 21.

AND THEN KIND OF A SUPER BOWL-TYPE OF EVENT OPPORTUNITY THAT WE HAVE -- THAT WE'VE GOT FOR YOU AS WELL IF YOU REALLY LOOK AT HOW SPORTS HAS TRANS SENDED -- TRAN SENDED, WE ARE GOING BACK TO FISHING. I THINK WHAT THE PANDEMIC HAS DONE IS SO MANY PEOPLE DEVELOPED NEW HOBBIES OR TAKEN THEIR HOBBY AND MAKE -- MADE IT MORE OF A HOBBY.

ALL OF THESE EVENTS RIGHTS HOLDERS REALIZE THAT TOO.

AND SO THEY ARE STARTING TO GROW ALL OF THE EVENTS AS WELL. WE ARE ONLY GOING TO BE THE BENEFICIARY OF THAT IN CLAY COUNTY.

AS WE GROW AND LEARN MORE AND MORE ABOUT THE FACILITY AND BE CREATIVE, IT IS GOING TO GIVE US MORE OPPORTUNITY THAN WE THOUGHT A YEAR AGO. AS ONE OF THE PEOPLE THAT RUNS AIRSTREAM VENTURES, IT IS EXCITING FOR US AND IT IS A GREAT RELATIONSHIP. WE HAVE ENJOYED IT.

ONCE WE GET THROUGH THIS, WE WILL BE LIGHT YEARS FROM WHERE WE DREAMED WE COULD BE. THAT'S IT AND JOEL WILL WALK

YOU THROUGH EVERYTHING. >> THANK YOU,AL -- THANK YOU, ALLN. SHOW THEM WHAT THEY WON, BOB! FIRST UP, CORNHOLE, EVERYBODY! WE HAVE THE CONFERENCE CHAMPIONSHIP IN ABOUT THREE WEEKS AT THE FAIRGROUNDS.

THIS IS GOING TO HAVE SOMEWHERE BETWEEN 300 AND 400 PARTICIPANTS FROM THROUGHOUT THE SOUTHEAST AND THAT IS ALABAMA, MISSISSIPPI, G UNFORTUNATELY THOUGH YOU HAVE TO BE A RESIDENT OF THOSE STATES TO BE IN THIS EVENT.

IT WILL BRING A LOT OF PEOPLE TO THE AREA FOR TWO DAYS OF ACTION ON FRIDAY AND SATURDAY.

THE SUNSHINE STATE GAMES, THEY JUST ANNOUNCED THAT YESTERDAY AND WE ARE EXCITED BECAUSE WE HAVE BATON TWIRLING, ULTIMATE FRISBIE, DISK GOLF, PICKLEBALL AND CANOE MARATHON.

THOSE ARE THE FIVE SPORTS THAT WE'VE GOT.

WHEN WE COME INTO 22 WE ARE LOOKING TO ADD ROWING AND POTENTIALLY CANOE SPRINTS AS WELL.

I DIDN'T KNOW CANOE SPRINT IS A SPORT, BUT WE ARE FINDING ALL SORTS OF NEW THINGS, GANG.

YOU WILL SEE YOUTH LACROSSE TOURNAMENTS.

WE HAVE A PARTNERSHIP WITH A COUPLE OF THE LEADERS IN THE LOCAL YOUTH LACROSSE COMMUNITY.

THEY ARE BRINGING IN A TOURNAMENT THAT LAST WEEKEND IN JUNE, NOT THAT WE HAVE ANYTHING ELSE GOING ON THAT WEEKEND. WE TRIED TO DO IT FATHER'S DAY WEEKEND. THERE IS A LOT OF STUFF GOING ON IN THE LACROSSE WORLD ALREADY IN THE REGION.

PUTTING ANOTHER TOURNAMENT ON TOP OF IT WAS GOING TO START CANNIBAL LIESING IT A LITTLE BIT.

THEY HAVE SWITCHED THEIR DATES TO THAT LAST WEEKEND IN JUNE.

AND THEN WE HAVE OUR FRIENDS FROM USA CYCLING IN FOR THE LAST WEEK IN JUNE. THAT'S GONNA TAKE OVER AT CAMP

[00:30:01]

NOTHING CONCRETE. THE GOBBLER GRAPPLE WILL BE BACK. WE ARE WORKING WITH EVERYBODY ON THAT. WE ARE WORKING WITH THE WRESTLING CLUB TO BRING IN BONO BUILT WRESTLING OUT OF THE MIDWEST. THEY HAVE A DIFFERENT CONCEPT OF WRESTLING TOURNAMENTS. IT IS NOT JUST ABOUT THE KIDS GOING AND WRESTLING. IT IS ABOUT GIVING A MENTOR SHIP AND SOME EXPERIENCE ACTIVITIES WITH THE TOP ATHLETES AND COLLEGE COACHES DEPENDING ON WHERE WE ARE IN THE CALENDAR AND WHAT OPPORTUNITIES WE CAN OFFER.

WE ARE WORKING WITH THEM TO GET THEM INVOLVED AND GET EVERYBODY PULLING TOGETHER IF THAT.

WE ARE GOING TO TALK ABOUT THE SUPER BOWL OF RACING ON DECEMBER 4TH AND 5TH IN A MINUTE.

THE CYCLE CROSS EVENT, WE ARE WORKING TO GET THAT BACK IN JANUARY. THE AUSTRALIAN RULES FOOTBALL GUYS ARE JUST WAITING ON THEIR ORGANIZING BODY TO TELL THEM WHEN THEIR SEASON IS. WHEN THEY ARE ABLE TO START PLAYING AGAIN. ONCE WE GET THAT, THEY ARE READY TO GO. THEY ARE STARTING TO TRAIN AGAIN SO NOW IT IS A MATTER OF THEM SAYING, HEY, HERE ARE THE DATES AND LET'S GO. SO A VERY FULL CALENDAR THAT NOW WE ARE GOING TO END 2021 WITH THE BIGGEST EVENT WE CAN WRAP OUR HEADS AROUND TO BRING TO CLAY COUNTY AT THIS POINT.

NITRO RALLY CROSS. A MASSIVE GLOBAL EVENT THAT PUTS US ON A DIFFERENT LEVEL IN A NUMBER OF ASPECTS.

I THINK THIS VIDEO WILL KIND OF GIVE YOU A LITTLE TASTE OF

IT. >> IN 2018 NITRO RALLY CROSS TOOK THE NATION BY STORM WITH THE BIGGEST JUMPS.

>> THAT'S WHAT TRAVIS WAS HOPING FOR.

>> THE BEST DRIVERS. >> AND THE MOST INTENSE ACTION EVER. IN 2021, NITRO RALLY CROSS IS EXPANDING WITH FIVE RACES ACROSS NORTH AMERICA.

DESIGNED BY TRAF -- TRAVIS PASTRANA.

IT WILL BE THE BIGGEST, THE FASTEST AND THE CRAZIEST THE SPORT HAS EVER SEEN. FROM THE MOUNTAINS TO THE GREAT PLAINS AND THE DESERT AND THE SUNSHINE STATE.

NITRO RALLY CROSS IS COMING TO A RACETRACK NEAR YOU.

>> UNBELIEVABLE! >> IT IS LIKE THEY ARE LAUNCHING OUT OF A MACHINE GUN.

>> NITRO RALLY CROSS, THE SERIES, REVING UP AND TAKE --

TAKING OFF THIS SEPTEMBER. >> SO, AS YOU CAN SEE THIS IS REALLY EXCITING. RACING, CARS FLYING AND WE ARE THROWING OUT THE TOP TECHNOLOGY BECAUSE THEY ARE ALL ELECTRIC CARS. YOU ARE SEEING WHAT THEY WILL BE PUTTING IN SHOWROOMS IN THE NEXT TWO YEARS.

ARE YOU GONNA SEE IT SHOWCASED AT AN EXTREME TEST AT THE FIRM. WE HAVE BEEN VERY FORTUNATE TO GET NITRO TO COMMIT TO DOING A RACE HERE AND BRINGING THE WORLD TO THE FIRM FOR A WEEKEND IN DECEMBER.

IT IS A 10-RACE TOUR. IN THE COMMERCIAL THEY MENTIONED THAT WE ARE PART OF THE FIVE-RACE SERIES IN THE UNITED STATES. WE ARE THE LAST RACE IN THE UNITED STATES. THAT LEAVE HERE AND GO TO SAUDI ARABIA FOLLOWING THAT. SO WE'RE RIGHT THERE IN A CONVERSATION WITH THE MIDDLE EAST AS FAR AS THE INTERNATIONAL EXPOSURE GOES. A COUPLE THINGS AS WE GO THROUGH THIS, THIS IS A MASSIVE EVENT.

WE ARE TALKING ABOUT 15,000 TO 20,000 PEOPLE ARE COMING TO THE RACE. NOT ALL OF THEM ARE GOING TO BE FROM WITHIN THE AREA. AND SO THIS IS A REGIONAL EVENT. PART OF THE REGIONAL PIECE IS BECAUSE THE COUNTY LINE RUNS THROUGH THE MIDDLE OF THE TRACK. THE TRACK IS IN BRADFORD AND YOU WILL PARK IN CLAY. IT IS ALSO, THERE IS NO ONE DESTINATION THAT CAN HANDLE THIS BY ITSELF.

SO WE HAVE BUILT THE PARTNERSHIP MODEL FOR THIS BY STARTING WITH OUR THREE CORE DESTINATIONS.

[00:35:02]

THEY WILL GET THE HEAVIEST IMPACT FROM THE TOURISM SIDE.

AND BECAUSE OF EVERYBODY COMBINING THEIR RESOURCES, WE ARE NOW ABLE TO GO TO THE FLORIDA SPORTS FOUNDATION AND GET THE MATCHING DOLLARS FOR ALL OF THOSE DOLLARS COMBINED. AS YOU LOOK AT THE ASK, THE ASK IS GETTING LEVERAGED BY THE STATE FROM THAT STANDPOINT. UNLIKE MOST OF THE EVENTS, TO MAKE THE NUMBERS WORK AND GET NITRO COMMITTED, THE FOUNDATION GRANT WILL COME BACK TO THE RACE AND COME BACK TO NITRO TO GET THEM ON BOARD.

THIS SLIDE GIVES YOU AN IDEA OF HOW THE PARTNERSHIP PIECE COMES TOGETHER AND HOW WE GOT EVERYONE LOCKED IN TO COMMIT TO THE RACE. THE OTHER PIECE OF THAT PUZZLE IS AS FAR AS THE ASK, WE ARE LEVERGING THAT AND YOU GUYS WILL GET $2 OFF EVERY TICKET. THERE IS AN INVESTMENT PIECE, BUT FOR US TO GET THE MATCHING DOLLARS TO THE STATE, YOU NEED TO COMMIT THE 75. THAT'S WHAT WE ARE ABLE TO BASE THE STATE GRANT MATCH OFF OF.

NOT THE NET NUMBER WHICH WILL BE LESS THAN 35,000.

THERE IS A CASH FLOW OF A NUMBERS GAME THAT WE HAVE TO PLAY A LITTLE BIT ON THAT. FROM A DESTINATION MARKETING STANDPOINT, THIS IS ALSO ANOTHER HUGE OPPORTUNITY TO PUT CLAY COUNTY ON THE MAP AND ELEVATE IT.

PRE-EVENT THERE IS A LOT OF OPPORTUNITY.

WE WILL HAVE ONE POST PER MONTH WITH THE DIRECT MARKETING OF THE DESTINATION. WE ARE GOING TO INCLUDE IT IN ALL OF THE EVENT PROMOTIONS WITH THE LINKS AND THE WEBSITES. ONE OF THE OTHER THINGS THAT IS IN THERE IS UNIQUE OPPORTUNITIES.

WHEN THEY WILL BE COMING -- PART OF IT TOO IS THEY ARE ASKING FOR THE GRANT FOR THE EVENT, AND THEY WILL BE COMING TO THE FIRM A LOT DURING THE YEAR.

THEY WILL BE COMING TO DO TESTING AND PRACTICE THROUGHOUT THE YEAR. WE WON'T KNOW A LOT OF TIMES WHEN THEY ARE COMING IN AND OUT EXCEPT THROUGH SOCIAL MEDIA. AND ONE OF THE THINGS THAT THEY HAVE COMMITTED TO US IS WHEN THEY ARE MAKING THOSE KIND OF TRIPS, HOW CAN WE USE THE OPPORTUNITIES TO HELP MARKET THE RACE AND MARKET THE DESTINATION AND USE SOME OF THE ACTIVATION EVENTS. WE HAVE TALKED -- WE ARE TALKING WITH THEM DOING A TRANSPORTER TOUR OF THE REGION. THEY ARE COMING IN FROM PHOENIX AND HOW THEY WILL GET THEM GOING FROM GAINESVILLE AND STARK AND GREEN COVE AND ORANGE PARK AND ROUND OUT IN KEYSTONE AT THE RACE. TRYING TO MAKE IT WHERE WE CAN DO SOME FUN THINGS WHERE THE COMMUNITY, WITHOUT BUYING A TICKET, STILL GETS TO BE A PART OF THE EVENT.

HAVING SOME OF THE CARS AVAILABLE THE WEEK OF OR TWO WEEKS OUT TO LOOK AND SEE WHAT THESE ELECTRIC RACE CARS CAN DO AND BE ABLE TO EXPERIENCE THAT PIECE.

WE ARE WORKING WITH THEM ON KIND OF SCHEDULING -- AS THEY FINALLY HAVE GOT THEIR SCHEDULE BUILT NOW, WE ARE ABLE TO START FINE-TUNING THESE ITEMS IN THE NEXT COUPLE MONTHS. AS YOU SAW, TICKETS ARE NOT ON SALE AND WE WILL GET TO THOSE PACKAGES IN A MINUTE AS YOU -- IN A MINUTE. AS YOU CAN SEE WE HAVE A MASSIVE FOOTPRINT FROM A WORLDWIDE DISTRIBUTION STANDPOINT. THEY HAVE 38 MILLION.

JUST THE TOUR HAS 38 MILLION SOCIAL FOLLOWERS AND THAT'S THROUGH THEIR NITRO NETWORK. THEY HAVE -- WHEN YOU COMBINE IT WITH THE RACERS AND THEIR NETWORKS, YOU HAVE OVER 100 MILLION SOCIAL MEDIA OPPORTUNITIES REACH OUT FROM THAT. ONE OF THE THINGS THAT REALLY SOLD US AS WE STARTED TALKING TO THEM AND YOU CAN SEE AT THE BOTTOM IS THE PERSONALITIES. WHEN YOU LOOK AT THE DRIVERS AND THE REACH THAT THE DRIVERS HAVE, THEY HAVE A MASSIVE FOLLOWING. AND THEY ARE DOING STUFF CON CONSTANTLY THAT GENERATES BUZZ AROUND.

WE HAD TRAVIS PASTRANA A MONTH, MONTH AND A HALF AGO? SEEMS LIKE YESTERDAY. WE HAD LUNCH IN KEYSTONE.

WITHIN 30 MINUTES WE HAD PEOPLE DRIVING UP, NOT THERE TO EAT LUNCH, BUT THEY FOUND OUT ON SOCIAL MEDIA THAT TRAVIS WAS THERE AND TO GET AUTOGRAPHS.

[00:40:03]

WHEN THEY ARE IN THE DESERT IT WILL BE SAND.

IN UTAH IT WILL BE HILLY ELEVATIONS.

MINNESOTA I BELIEVE HAS MORE TREES AND FOREST LOOK.

OURS IS GOING TO HAVE A DISTINCT NORTH FLORIDA FEEL BECAUSE YOU ARE GONNA GET A LITTLE OF EVERYTHING.

YOU WILL HAVE PAVEMENT AND YOU WILL RUN THROUGH THE WOODS.

YOU WILL HAVE A LITTLE GRASS. YOU WILL HAVE SOME SAND.

YOU WILL HAVE SOME DIRT. YOU ARE GOING TO EXPERIENCE EVERYTHING THAT YOU CAN SEE IN FLORIDA.

THEIR WHOLE GOAL IS MAKE EACH TRACK UNIQUE AND DIFFERENT, BUT AN ULTIMATE TEST FOR THE RACERS.

PUT THEM THROUGH A NUMBER OF TERRAINS AND REALLY FORCE THEM TO MANAGE THE CAR AND HOW THEY MANAGE THEMSELVES IN HANDLING EVERYTHING. AS I HAVE LEARNED ACCIDENTLY RIDING THE TRACK WITH THEM, THERE IS A MASSIVE DIFFERENCE ABOUT HOW YOU TURN ON GRASS AND HOW YOU TURN ON PAPER JUST IN CASE YOU ARE WONDERING. THE NEXT SLIDE? TO GIVE YOU AN IDEA OF WHERE THIS IS AT IN THEIR SERIES OF RACES, THIS IS THE BIGGEST RACE THEY HAVE IN THE SERIES.

THIS IS THE GLOBAL CHAMPIONSHIP SERIES.

THEY HAVE SOME SMALLER REGIONAL EVENTS THAT THEY ARE LAUNCHING, BUT THIS IS -- THERE IS NO BIGGER RACE IN THEIR SERIES WE CAN GET FROM THAT STANDPOINT.

A COUPLE OTHER THINGS THAT STOOD OUT TO US AND REALLY SEPARATE WHAT THEY ARE DOING WITH NITRO RALLY CROSS, AND NOT JUST THE RACETRACKS AND HAVING A MASSIVE JUMP AND CARS RACING SIDE BY SIDE AND FLYING IN THE AIR THEY ALSO HAVE A UNIQUE FORMAT. THEY HAVE SHORT, QUICK RACES.

THEY TRY TO DO 10, 15-MINUTE RACES.

GET THEM GOING AND THEN LET'S GET TO THE NEXT RACE AND GET TO THE NEXT GROUP. THEY DO A LOT OF HEATS AND AT THE END OF THE DAY YOU WIN POINTS TOWARD EACH HEAT, AND THEN THAT FINAL RACE IS REALLY WHERE THEY LET IT FLY.

IT IS A GOOD FORMAT FOR THE BROADCAST AND IT IS A GREAT FORMAT FOR THE FANS THERE IS ALWAYS ACTION GOING ON.

THEY GO TO A COMMERCIAL BREAK AND THE RACING IS GOING ON.

YOU ARE SITTING THERE AS A FAN WATCHING IT AND YOU NEED TO GO TO THE BATHROOM AND YOU NEED TO TAKE YOURSELF AWAY FROM THE RACE. YOU CAN BUILD IT INTO YOUR SCHEDULE. IT IS FAN-FRIENDLY FROM THAT STANDPOINT. WE TALKED ABOUT THE LOCATIONS, BUT THE OTHER PIECE THAT HAS US HOOKED IN IS THE FAMILIES.

WE DIDN'T KNOW MUCH ABOUT RALLY CROSS WHEN YOU WALKED IN TODAY. THAT'S FINE.

THE NITRO BRAND AND WHAT THEY BRING IS A HUGE SELLING POINT, AND THEY HAD A HUGE FAN -- FAN BASE.

THEY BUILT THIS NITRO BRAND OVER THE LAST DECADE WITH TRAVIS PASTRANA WITH THE STUNTS THEY DO AND THE MOTORCYCLE SERIES. THEY HAVE DONE A REALLY GOOD JOB AT BUILDING THEIR PLATFORM THROUGH X-GAMES-TYPES OF THINGS. AND TRAVIS LOVES RACING AND RALLY CROSS RACING. RALLY CROSS RACING IN A TRADITIONAL SENSE IS NOT FAN FRIENDLY.

IT IS SPREAD OUT OVER HUNDREDS OF MILES.

GO BACK AND IT IS A HUNDRED AND SOMETHING MILES.

BEING ABLE TO TAKE THESE UNIQUE SETTINGS AND THEN THROW IN THE STUNT PIECE, YOU HAVE -- YOU ARE COMBINING RACING WITH THE X-CAP GAMES AND MAKING IT A -- X-GAMES AND MAKING IT WITH ELECTRIC CARS. THERE ARE THREE TYPES OF CARS THAT WILL BE RACING. YOU WILL HAVE SOME PRO'S AND YOU WILL HAVE OBVIOUSLY THE PRO'S, BUT YOU WILL HAVE AMATEURS OUT THERE THAT WILL BE EXPERIENCING THE RACING.

THEY WILL HAVE A ONE-HOUR -- THE TV PIECE IS ONE THAT IS --

[00:45:04]

A ONE-HOUR HIGHLIGHT AND RECAP SHOW THAT WILL CONDENSE SIX HOURS OF RACING INTO ONE HOUR.

WHEN YOU ARE WATCHING YOU WILL SAY OH WOW THIS IS LIVE AND GOING ON. IT WILL LOOK LIVE, BUT IT WON'T BE. THEY WILL CONDENSE THE SIX HOURS. THE SIX HOURS WILL BE BROADCAST LIVE ON PEACOCK THROUGH THEIR STREAMING CHANNEL. AND THAT'S WHERE AND THAT'S WHERE THEY ARE PUSHING EVERYTHING -- EVERYBODY.

WE HAVE THE FIVE RACES THROUGH A GLOBAL FAMILY OF EVENTS THROUGH THIS. IT IS WITH THE 10 RACE TOUR.

THERE ARE 20 TEAMS RIGHT NOW SIGNED UP AND HALF ARE FROM EUROPE. THEY ARE DEBATING NOT GOING BACK FOR THE BREAK. THEY ARE STAYING IN FLORIDA AND ENJOYING THE VACATION AND AVOIDING THE WINTER IN EUROPE. THAT WAS A GREAT EL -- GREAT EMAIL TO GET A COUPLE DAYS AFTER THE ANNOUNCEMENT.

TECHNOLOGY STRAIKS AGAIN. TECHNOLOGY STRIKES AGAIN.

ONE OF THE RACES THEY ARE LOOKING AT IS ONE OF THE EUROPEAN RACES IN THE SNOW. THE OTHER THING THAT WILL POP UP, AND IF IT DOES, GREAT, IS THE REACH THEY WILL HAVE WHEN THEY HAVE DONE IT IN UTAH TWO YEARS AGO.

THEY STARTED IT IN 2019 AND THE GOAL WAS TO LAUNCH IT IN 2020. OBVIOUSLY WE KNOW HOW 2020 TURNED OUT. WHEN THEY DID THE RACE IN UTAH THEY HAD 6.7 MILLION VIEWS OF THE RACE ON FACEBOOK LIVE.

IF YOU PUT THAT IN CONTEXT OF A COLLEGE FOOTBALL BROADCAST IT WOULD BE A TOP 10 COLLEGE FOOTBALL BROADCAST FOR THE

SEASON. >> QUESTION WHILE SHE IS LOOKING ON THERE. WOULD YOU MIND, JOEL?

>> GO AHEAD. >> WHAT DID THEY SEE IN THIS LOCATION? I AM NOT FAMILIAR WITH THE FIRM. WHAT WAS IT THEY SAID THIS IS OUR PLACE AND THEN SECONDARY WHAT DO THEY HAVE TO DO TO THE EXISTING FACILITY TO MAKE IT THE RACE IN TERMS OF MONEY AND PRODUCTION AND WHAT HAPPENS TO IT WHEN THEY LEAVE?

>> A COUPLE THINGS. WE RAN THROUGH A NUMBER OF IDEAS AND OPTIONS WITH THEM. WHETHER IT WAS THE REYNOLDS AIRPORT. DID WE TRY TO BUILD A TRACK? WOULD WE DO SOMETHING DIFFERENT WHERE WE WOULD COME IN AND OWN SOMETHING 365 DAYS A YEAR.

AND WE STARTED TO LOOK AT IT IS SWEET.

AND WE GOT -- THEY REALIZED THE TRACK IS CLOSE TO NOTHING. BUT IT IS NEAR EVERYTHING.

YOU ARE 30 MINUTES FROM MIDDLEBURG.

YOU ARE 35 FROM FLEMING. YOU ARE 45 MINUTES FROM I-95.

YOU CAN GET THERE AND THERE IS NOTHING RIGHT THERE ON TOP OF IT. NOT EVERY PLACE IS LIKE SALT LAKE. THE UTAH TRACK IS 30 MINUTES OUTSIDE SALT LAKE CITY. THEY HAVE A MAJOR POPULATION AREA, AND OH BY THE WAY, 30 MINUTES OUTSIDE AND AND -- AND

[00:50:10]

THEY DO A LOT OF DRIVING SCHOOLS WHERE YOU COME IN AND YOU ARE PAYING 500 TO A THOUSAND DOLLARS FOR THE WEEKEND TO GO DRIVE A CAR AS FAST AS POSSIBLE AND NOT KILL YOURSELF. BUT YOU ARE GETTING A LESSON FROM RICHARD PETTY. I'M PULLING A NAME OUT.

THIS IS AN OPPORTUNITY FOR THE FIRM TO BE ABLE TO BE AN EVEN BIGGER PLAYER IN OUR SPORTS TOURISM MARKET FROM THAT STANDPOINT. AND AS WE WERE WORKING WITH THEM THEY SAW THE PROMISE OF FINDING -- THEY WANTED A LOCATION ON THE EAST COAST. IF YOU GO BACK TO THE DATES AND THE EVENTS, WE ARE THE ONLY RACE EAST OF THE MISSISSIPPI. SO FROM A NITRO FOOT -- FOOTPRINT, WE ARE THE ONLY OPPORTUNITY -- IF YOU WANT TO COME AND SEE THIS AND SEE TRAVIS AND SEE WHAT THEY HAVE TO OFFER, WE ARE THE ONLY RACE WITHIN A DECENT TRAVEL TO GET TO AND WE HAVE A TON OF OPTIONS FOR YOU TO COME AND

STAY AND PLAY. >> THERE HAS TO BE

MODIFICATIONS. >> THE JUMP WILL STAY AT THE FACILITY. THERE IS ALREADY AN ELEVATED RAMP, IF YOU WILL OFF-ROAD AND THAT WILL GET ELEVATED EVEN MORE SO. WHEN THEY CAME OUT THEY WERE LIKE -- THERE IS THE JUMP. THAT'S ALREADY IT.

WE JUST HAVE TO MAKE IT BIGGER AND MORE PROMINENT AND THAT WILL STAY OUT THERE THROUGHOUT THE YEAR.

WE ARE NOT GOING TO HAVE 20,000 SEATS.

WE ARE NOT BUILDING OUT 20,000 BLEACHERS.

GET 20,000 PEOPLE THERE AND THEY WILL BRING THEIR CHAIR.

THE CULTURE IS MORE TOWARD THE MOTORCROSS AND OUTDOOR DIRT TRACK RACING. I AM BRINGING MY LAWN CHAIR AND I AM GOING TO CAMP AT MY SPOT.

I AM GOING TO GET THERE WHEN THE DOOR IS OPEN.

I AM SETTING UP MY TENT AND SETTING UP MY CHAIR.

THAT'S THE IDEA WITH THE VENUE.

>> PROBABLY SIX MONTHS AGO I DIDN'T FULLY GET THIS, AND NOW AS WE HAVE TO LEARN MORE AND WORK WITH THEM, THE OPPORTUNITIES WITH THIS TO BE OUR SIGNATURE EVENT GOING FORWARD EVERY YEAR AND MAKING IT -- CONTINUING FOR IT TO GROW THERE IS SIGNIFICANT OPPORTUNITIES OUT OF THAT.

>> IT WAS A MULTIPLE YEAR DEAL THE AGREEMENT IS FOR FIVE

YEARS. >> WHAT ARE YOU ASKING FOR THE OTHER COUNTIES. BRADFORD AGREED TO WE GOT

25,000. >> 75,000 EACH?

>> 75,000 EACH. AND SO IT WAS 300,000 AND -- IT PASSES THROUGH US TO GO TO NITRO, BUT THAT IS A GUARANTEE TO GET THEM COMMITTED TO THE EVENT.

>> EVERYBODY -- THE THREE PARTNERS, GAINESVILLE, P -- PALACHA, YOU ALL RECEIVE REVENUE BACK OFF THE TICKET

FROM THAT STANDPOINT. >> I HAVE A QUESTION.

CAN YOU WALK US THROUGH HOW WE WILL HAVE 15,000 TO 20,000 PEOPLE AND THEY WILL HAVE TO HAVE LODGING.

OBVIOUSLY IT IS GOING TO BE IN THE THREE COUNTIES.

CAN YOU WALK THROUGH THAT WITH US? THE POINT I AM TRYING TO MAKE HERE AND --

[00:55:10]

>> AND THERE IS A HORRIBLE -- THERE WAS NOTHING FOR LODGING AND SO I KNOW WE ARE STILL IN THE INITIAL STAGES AND THERE WERE SOME MISSING PIECES ON THIS.

AND THEY ARE USING THE HOTELS TO TAKE CARE OF THE TEAMS AND WE HAVE CONFIDENCE IN OUR TEAMS IS IT -- AND THE HOSPITALITY AND THEY ARE GOING TO BRING REVENUE FROM THE MINUTE THEY GET HERE. THE TRACK BUILD GUYS TO THE OFFICIALS, THAT'S NOT EVEN COUNTING THE TV PEOPLE.

THE MIDDLEBURG HOTEL WENT OFF.

THE TEAMS ARE GOING TO NEED SOMEONE BETWEEN 8 TO 15 ROOMS DEPENDING ON -- AND THERE ARE ALL OF THOSE ARE MAKING SURE THAT THEY HAVE A GREAT EXPERIENCE AND THAT THEY HAVE ACCESS AND THEY WILL BE AT THE TRACK A LOT.

WHEN THEY ARE BACK THEY WANT TO EAT, DRINK AND GO TO BED.

IT IS NOT FROM THE TEAM STANDPOINT AND THE NITRO GUYS' STANDPOINT IT IS PUTTING THEM IN THE RIGHT PLACES WHERE WE HAD THE OPPORTUNITIES LATE AT NIGHT AND EARLY IN THE MORNING. WHEN IT COMES TO THE FANS, NOW WE ARE BUILDING THE PACKAGES AT A DIFFERENT LEVEL.

DO YOU WANT THE EXPERIENCE OF A COLLEGE TOWN? HERE ARE SOME IDEAS IN GAINESVILLE.

ARE YOU LOOKING FOR THE MOST AFFORDABLE AND THE CLOSEST OPTION TO THE FACILITY? STARK AND BRADFORD COUNTY IS YOUR OPPORTUNITY. DEPENDING ON WHERE WE ARE AT WITH ESPECIALLY THE HOTELS IN ORANGE PARK.

WE WANT TO PUT TOGETHER A PACKAGE WHERE YOU ARE ABLE TO GET ON A BUS AND SHUTTLE AND YOU DON'T HAVE TO WORRY ABOUT PARKING. YOU ARE COMING OUT AND ENJOYING THE RACE AND YOU TAKE THE SHUTTLE BACK TO THE HOTEL. IT IS A DIFFERENT OPPORTUNITY FOR THEM. THERE ARE ONLY SO MANY PLACES YOU CAN PARK CARS. THEY WON'T LET US PARK CARS ON THE RUNWAY OF THE AIRPORT. WE ALSO WANT TO OFFER A DIFFERENT WAY TO LOOK AT THAT.

IF YOU ARE LOOKING TO STAY IN -- WE MAY HAVE A PACKAGE IN ORANGE PARK WHERE YOU ARE GETTING THE VIP TREATMENT.

WE ARE PICKING YOU UP AND YOU ARE GETTING ON THE BUS AT SUSAN'S HOTEL AND YOU ARE GOING TO HIT THE ROAD AND WE ARE GOING TO HAVE THE FOOD AND DRINK ALREADY ICED DOWN AND READY TO GO. AND YOU ARE READY -- WHEN YOU GET TO THE TRACK WE ARE GONNA PULL IT UPRIGHT NEXT TO THE TICKET ENTRANCE AND YOU WILL HAVE A QUICKEN TRANS TO THE FACILITY TO THE VIP AREA. WE ARE LOOKING AT HOW WE CAN MAKE EVERYTHING GO FROM A HOSPITALITY STANDPOINT.

THE TWO OF US AND OUR TEAM, WE DON'T KNOW A LOT ABOUT THE RACING SIDE. OUR JOB IS TO FOCUS ON THE HOSPITALITY AND THE EXPERIENCE AND MAKING SURE THERE IS A TON OF CONCESSIONS AND MAKING SURE THERE IS ENOUGH BAR AND DRINK AREAS WHERE YOU WANT TO GET A WATER, GREAT.

WE HAVE 17 WITHIN FIVE MINUTES OF YOU.

YOU JUST HAVE TO WALK AND CHEW FOR THEM.

THERE IS A LARGE GROUP AND IT IS FOR THOSE WHO CAN GET A PRE -- PRIMO EXPERIENCE. THIS IS THEIR PASSION AND THIS IS THEIR HOBBY AND THEY ARE REALLY INVESTED IN THE SERIES. WE WANT TO MAKE SURE WE HAVE THOSE OPPORTUNITIES AVAILABLE AS WELL.

>> TO ANSWER YOUR QUESTION, THE TOURISM TEAM WILL EVENTUALLY HAVE A TOOL THAT BUSINESSES WILL BE ABLE TO PLUG IN THEIR DEALS FOR SPECIAL EVENTS LIKE THIS SO THAT IT IS MORE ACCESSIBLE TO THE CONSUMER SO THERE WILL BE A PARTNERSHIP WITH THAT. SO DURING NATIONAL TOURISM WEEK WE WILL HAVE A WHOLE ROAD TRIP AROUND THE COUNTY AND IN

[01:00:01]

>> THE OTHER THING IS IF I HAVE ONE NITRO AND THIS IS GOING TO CREATE IT FROM ALL OF THE COUNTIES AND THE PUSH IT WILL CREATE IS GONNA FILL EVERY HOTEL IN THE AREA.

NO DOUBT ABOUT IT. WE TAUGHT WITH PUTNAM.

THEY HAD AN EVENT ON THE BOOKS.

ALREADY SOME OF THE HOTELS ARE ALREADY BOOK -- BOOKED IN PUTNAM COUNTY AS WELL. THE COMPRESSION IS A HUGE

PIECE OF THE PUZZLE. >> YOU BRING UP A GREAT POINT. WE ARE GOING TO HAVE CEO'S HERE FROM RED BULL AND FROM SUBARU AND IO KAW HUH MA -- YOKOHAMA. I HAVE A BROTHER THAT WORKS FOR A RACE TEAM WITH NASCAR. THE SUPER BOWL EVENTS, THESE CEO'S COME TO THEM. THEY POURED MILLIONS OF DOLLARS INTO THESE TEAMS AND THEY WANT TO SEE WHAT IS HAPPENING, RIGHT? THAT'SING -- THAT'S SOMETHING WE HAVE TO ALL OF US BE ON TOP OF OUR GAME.

WHEN YOU ARE BRINGING IN THAT LEVEL, YOU NEVER KNOW WHEN SUBARU IS BRINGING THAT NEXT PLAN AND WHEN THEY ARE PRODUCING MORE AND MORE OF THEIR STUFF.

AND SO WE WILL NEED TO PLAN AN OPPORTUNITY AND A FAN TOUR OR WHATEVER IT IS WITH THAT -- WITH THOSE CEO'S.

FORGET THE RACE FOR A SECOND. KEY HAVE CAPTIVE 30 OF THE TOP CEO'S AROUND THE WORLD IN CLAY COUNTY.

HOW DO WE SHOW OFF CLAY COUNTY TO THAT LEVEL OF PERSON WHO MAY BE LOOKING TO EXPAND THEIR BUSINESS.

SO THE ECONOMIC DEVELOPMENT OF THIS GOES WAY BEYOND JUST THE

EVENT ITSELF. >> SO WILL WE BE ABLE TO NOAH HEAD OF TIME, LIKE IN ENOUGH TIME THAT I THINK IT ACTUALLY SPANS EVEN OUTSIDE OF THE TOURISM WHERE THE COUNTY COMMISSIONERS AND THE EDC COULD SAY BUILD YOUR COMPANY

OR BUILD YOUR WAREHOUSE HERE. >> I HAVE GENTLY PLANTED THE SEED ABOUT USING ALL OF THESE OPPORTUNITIES.

NOT JUST NITRO, BUT ALL OF THESE EVENTS AS AN OPPORTUNITY FOR ENTERTAINMENT, FORSYTHE VISITS, FOR -- FOR SITE VISITS AND FOR SITE TOURS AND THIS IS HOW IT IS DONE.

>> PIG -- PIGGYBACKING OFF OF THAT, I HAD A COUPLE OF CONVERSATIONS WITH JJ ABOUT HOW DO WE PLUG THEM IN.

THE LOCATION AT THE KEYSTONE AIRPORT, GOING BACK TO SUSAN'S COMMENT, DIDN'T KNOW THE FIRM WAS THERE.

HECK, I DIDN'T KNOW THE KEYSTONE AIRPORT EXISTED A YEAR AGO. IT IS A GREAT OPPORTUNITY FOR US TO USE A -- AS AN EDUCATIONAL TOOL.

GO BACK TO THE ECONOMIC DEVELOPMENT OPPORTUNITY AND WE HAVE A CHANCE TO USE THIS TO HELP GROW THAT PART OF THE COUNTY AND USE IT TO HELP THE AIRPORT FROM THAT FACILITY

STADPOINT. >> WELL, THOSE CEO'S DON'T COME IN COMMERCIAL AIRLINES. THEY CAN LAND THEIR CORPORATE

JETS RIGHT THERE NO PROBLEM. >> THAT'S ONE OF THE EXCITING THINGS I AM LOOKING FORWARD TO IS SEEING HOW MANY GUYS AND LADIES COME IN FROM AROUND THE WORLD AND ARE USING THE AIRPORT ACROSS THE STREET FROM US.

>> I THINK WE HAVE A PICTURE. >> THE LAST THING --

>> YOU GO TOO LONG AND I HAVE TO LET RAN -- RANDY OUT.

>> I WANT TO MAKE SURE THE BROADCAST PIECE TOO IS -- DOMESTICALLY IT IS BIG. IT IS ALSO GOING GLOBAL.

THE RACE WILL BE IN 130 COUNTRIES WORLDWIDE.

WHILE WE WILL HAVE A NICE SHOW ON NBC SPORTS NETWORK AND THAT'S GREAT, BUT IT WILL BE ON BBC AND DAZN AND ESPN AND FOX SPORTS. OBVIOUSLY THE SOCIAL MEDIA REACH IS MASSIVE FROM THAT STANDPOINT.

A LOT OF IT IS JUST WHEN YOU ADD ALL THAT TOGETHER WITH THE

[01:05:03]

>> WE HAVE AN OPPORTUNITY -- WILL WE HAVE AN OPPORTUNITY TO JUMP INTO THAT TV COVERAGE WITH OUR OWN SPOTS?

>> YES. AS PART OF THE TV PACKAGE, WE GET ONE 30-SECOND COMMERCIAL FOR CLAY COUNTY AND THEN WE ARE WORKING ON HOW WE WEAVE THE STORY OF CLAY INTO THE STORY OF THE BROADCAST. MAKING COR THAT -- MAKING SURE THAT THEY ARE HIGHLIGHTING -- IF YOU WATCH COMPANY THE BLASH WATCH THE PLAYER'S. WE CAN DO IT FROM THAT

STANDPOINT AS WELL. >> I KNOW THE PERFECT PERSON WHO CAN HELP US WITH THAT. SHE IS RIGHT OVER THERE.

>> SHE WILL HAVE A FUN DAY WITH THE FILM CREW.

I WILL LEAVE Y'ALL WITH THIS BECAUSE THIS IS THE EVENT THEY DID IN UTAH AND THEY HAD 15,000 AT THE TRACK.

THEY HAD 6.7 MILLION LIVE STREAM VIEWS.

SO WHEN YOU ADD THAT IT IS A MASSIVE -- ESPN WOULD -- CBS WOULD WANT THAT RIGHT NOW FOR MARCH MADNESS.

THAT'S A HUGE, HUGE FOLLOWING THAT WE HAVE AN OPPORTUNITY TO

GET IN FRONT OF. >> AND OF COURSE THAT TRACK IS A PERMANENT TRACK, RIGHT? THAT'S WHERE THEY DO RACING TO START WITH. OURS WILL TAKE A LITTLE DIFFERENT LOOK BECAUSE PEOPLE WILL BRING THEIR OWN CHAIRS AND BE ABLE TO SIT DOWN IN CERTAIN AREAS.

VERY MUCH LIKE IN CONNECTICUT WE HAVE LIME ROCK PARK WHICH IS WHERE PAUL NEWMAN USED TO RACE AND PEOPLE USED TO BRING THEIR CHAIRS. IT IS AN OUTING AS WELL AS A

SPORTING EVENT. >> WE ARE GOING TO CREATE SOME BLEACHER SEATING AT THE START AND FINISH LINE, BUT WE ARE NOT GOING TO THE EXTENT OF ADDING 10,000 TO 15,000 SEATS. A, IT IS TO THE COST EFFECTIVE. B, WE DON'T KNOW WHERE WE WILL BE AT WITH COVID. OVER 100 SOMETHING ACRES WE CAN SOCIALLY DISTANCE. IF WE HAVE TO PUT THEM IN SEATS, THEN I NEED 60,000 SEATS.

IT IS A NO-BRAINER FROM THAT STANDPOINT.

>> OKAY. ANYBODY HAVE QUESTIONS? I CAN TELL YOU I WAS IN A MEETING THIS MORNING AND RUNNING DOWN THE LIST OF EVENTS AND WHEN I CAME TO NITRO PEOPLE SAID WHAT IS NITRO? I HAD TO CALL UP THE VIDEO. SOMEBODY SAID, WELL, YOU KNOW, I'LL BUY THREE TICKETS RIGHT NOW.

I DON'T CARE WHAT THEY COST BECAUSE MY KIDS ARE CRAZY RACE FANS. AND SOMEBODY ELSE JUMPED IN AND SAID IS TRAVIS GONNA BE THERE? MY HUSBAND IS A BIG TRAVIS FAN AND FOLLOWS HIM ALL THE TIME.

IT RIPPLED. FOR SOMEBODY THAT IS UNDONE TRICK -- UNDOCTRINE NATEED WITH THE SPORT, I WAS AMAZED IT HAD THAT REACTION WHEN I SAID IT WAS XOMING.

IT WAS COMING. IT ALMOST SOLD ITSELF AND THAT'S A GOOD THING. IN TERMS OF SOME DETAILS.

$2 IS COMING BACK TO ALL THREE COUNTIES ON A PROPORTIONAL

BASIS? >> IT IS A -- WE BUILT THE TICKETS WILL HAVE A $5 FACILITY FEE.

THAT IS SPLIT UP 2-2-1. >> GOTCHA.

>> CONCEIVE BLEST IT IS $20,000 -- CONCEIVABLY IT IS 20,000 WITH 10,000 SOLD TO US.

WE ARE RECOUPING SOME OF OUR MONEY.

>> A FIVE-YEAR COMMITMENT, YES, SIR.

>> AND AS YOU INDICATED WHO IS BEARING THE COST OF THE

TRACK? >> THE TRACK IS MAKING THE INVESTMENT. THE GOOD THING IS WHEN WE HAD TRAVIS THERE THE SUBTLE DIFFERENCES TO THE TRACK ARE NOT THAT GREAT. FROM A CAPITAL IMPROVEMENT STANDPOINT WE HAVE TO WIDEN ONE LANE THROUGH THE WOODS.

RIGHT NOW IT IS LITERALLY A LANE OVER A CULVERT.

WE'LL WIDEN THAT AND THEN INSTALL THE JUMP.

THE TRACK WAS ABLE TO MAKE A FINANCIAL COMMITMENT AND IT IS NOT A MAGAZINE -- MASSIVE EXPENSE.

FROM THAT POINT THEY WERE ABLE TO SAY, OKAY, WE'LL STEP UP

AND HELP FROM THAT. >> ANYBODY HAVE ANY OTHER

QUESTIONS? >> I AM HAVING A HARD TIME VISUALIZING THE GATE. YOU HAVE TICKET HOLDERS, AND THEY WILL BE COMING INTO THIS VENUE THAT IS FAIRLY SPREAD

OUT OVER MILES. >> IT IS.

BUT THERE IS ONLY ONE WAY IN. >> OKAY.

[01:10:06]

WE WILL BE PUSHING EVERYBODY TO THE LEFT.

THERE IS ANOTHER GATE THAT WILL SERVE AS THE ENTRANCE AND THAT'S WHERE THE TICKETS WILL ALL PUSH EVERYBODY THROUGH.

ONCE YOU HIT THAT GATE AND THE PITS WILL BE TO THE RIGHT AND YOU CAN SEE THE TEAMS WORKING ON THEIR CARS AND THE FUN STUFF FROM AN UH MOTIVE JUNKY STANDPOINT YOU WILL SEE PEOPLE GO TO TOWN ON THAT CHANGING BATTERIES AND TRANSMISSIONS AND THINGS LIKE THAT. AND ON THE LEFT SIDE YOU WILL HAVE THE FANFEST AREA WITH ACTIVATION AND GAMES AND OBVIOUSLY THE FIRST WAVE OF CONCESSIONS.

>> IS THERE GOING TO BE ALCOHOL OUT THERE?

>> YES, MA'AM. >> WHAT ABOUT THE BOTTLENECK WHEN YOU GO IN? I DON'T MEAN TO BE CRITICAL, BUT WE HAVE A BIG BOTTLE NECK PROBLEM AT THE FAIRGROUNDS.

>> WE FULLY ANTICIPATE THE BOTTLENECK.

WE ARE SITTING DOWN WITH OUR FRIENDS AT THE BRADFORD COUNTY OFFICE AND THE SHERIFF'S OFFICE TO CREATE THE PLANS.

GETTING OUT IS GOING TO BE A LOT EASIER THAN GETTING IN.

FROM A SECURITY STANDPOINT WE HAVE THE PLAN TENTATIVELY WHERE IT MAY BE SLOWER FOR EVERYBODY, BUT YOU ENCOURAGE EVERYBODY TO LEAVE EARLY AND YOU SHOULD GET EVERYBODY IN AT A REASONABLE TIME. IT IS A BACK ROAD PEOPLE HAVE USED AT THE TRACK THAT YOU CAN GET OUT TO 100 THROUGH A

PATHWAY THROUGH THE WOODS. >> JOEL, I HAVE A QUESTION.

IN THE DAY TODAY NOW WITH ELECTRONIC TICKETING, WHY -- I'M ASSUMING THE ONE WAY IN MIGHT BE BECAUSE OF STAFFING, I DON'T KNOW. WHY WOULDN'T YOU OPEN MORE

GATES? >> WE REALLY DON'T HAVE ANY.

IT IS BECAUSE OF THE AIRPORT. THE SECURITY WITH THE AIRPORT, WE DON'T WANT TO CREATE TOO MUCH OF AN ISSUE.

THE AIRPORT HAS BEEN A GREAT PARTNER ON THIS, AND WE DON'T WANT TO PUT ANY EXTRA STRESS ON THE SECURITY SIDE FROM THE

AIRPORT STANDPOINT. >> YEAH BECAUSE THEY HAVE WORKING HANGARS AND PLANES OUT THERE THAT WILL HAVE TO BE -- THERE IS A QUESTION WITH THE GENERAL PUBLIC.

>> THEY WILL NOT BE SHUT. IF SOMEBODY WANTS TO TAKE THEIR PLANE UP DURING THE RACE, IT IS AN ACTIVE RUNWAY DURING THE RACE. ONE THING THAT HAS MADE US SHIFT, SOME THINGS FROM OUR STAND POINT, THERE WILL BE A VIP RV PACKAGE. YOU ARE PARKING NEXT TO THE TRACK LIKE AT DAYTONA. YOU CAN PARK AND YOU ARE THERE FOR THE WEEKEND. WE HAD THAT PLANNED ON THE VERY EASTERN END OF IT. THAT'S ACTUALLY THE FLIGHT PATH FOR ONE OF THE RUNWAYS SO WE CAN'T USE THAT.

WE HAVE TO SHIFT IT FURTHER AROUND TO CREATE THE RV AREA.

WE WILL HAVE HOPEFULLY 20 TO 30 RV'S IN THAT LITTLE POCKET

OF THE TRACK. >> DOES IT GET YOU ALL WEEKEND

LONG? >> THERE LOW-INCOME A WEEKEND-LONG PASS AND -- THERE WILL BE A WEEKEND-LONG PASS AND THEN INDIVIDUAL DAYS ON FRIDAY AND SATURDAY.

>> I HAVE A QUESTION. LITTLE QUIET KEYSTONE IS GETTING READY TO NOT BE SO QUIET.

HOW ARE THE CONVERSATIONS GOING WITH THEM AND THE GOVERNMENT DOWN THERE AND THE COMMUNITY?

ARE THEY GOING TO BE -- >> FROM THE GOVERNMENT STANDPOINT EVERYBODY IS ECSTATIC.

THEY HAVE BEEN INVOLVED DARK -- WE BROUGHT THEM INTO THE CONVERSATION AND WE HAD TRAF -- TRAVIS TO MAKE SURE THEY KNEW THIS IS COMING. THE GOOD THING IS THEY ARE ELECTRIC CARS. THEY ARE LOUD, BUT THEY ARE NOT NASCAR LOUD AND GOING BACK TO THE FACILITY IS IT IS NEAR EVERYTHING, BUT THERE IS NOT A LOT OF STUFF ON TOP.

THEIR CLOSEST NEIGHBOR IS CAMP MONTGOMERY.

WE ARE TALKING TO CAMP MONTGOMERY TO TURN THAT INTO A VIP HOSPITALITY PACKAGE. YOU STAY THERE AND THE NEXT

TIME YOU GET IN YOUR CAR -- >> TRAFFIC IS GOING TO BE

HORRENDOUS. >> AND WE COMPLETELY

UNDERSTAND THAT. >> BUT WHAT SPORT SADLY DOESN'T HAVE TRAFFIC. TRAFFIC LEAVING THE STADIUM, THERE ARE MORE ROADS NORTH AND EAST THAN ANYWHERE IN THE WORLD AND THERE IS A THREE AND A HALF HOUR WAIT.

[01:15:03]

TRYING TO MAKE SURE WE DISRUPT THE LOCAL COMMUNITY AS LITTLE AS POSSIBLE. AND WE WANT PEOPLE TO -- IF THEY ARE LEAVING THE TRACK AND BEFORE THEY HEAD SOMEWHERE ELSE STOP AT BROOKLYN BOYS AND HAVE SOME PIZZA YOU.

YOU WON'T CATCH ME THERE THOUGH BECAUSE IT WILL BE

CROWDED. >> MAYBE THEY CAN OPEN UP FOR

DINNER. >> AND THAT IS SOMETHING ELSE WE WILL NEED TO DO IS WORK WITH THE LOCAL BUSINESSES AND SHOW THEM THERE IS AN OPPORTUNITY BEYOND WHAT THEY ARE USED TO DOING AND REACH OUT WITH KIMBERLY AND HER CREW TO DO THAT. I THINK IT IS EXCITING AND I THINK WE HAVE BEEN LOOKING FOR SOMETHING THAT WOULD PUT US ON THE MAP. WE WILL DO THAT.

>> AND GET SOME FOOD TRUCKS DOWN THERE.

>> COULD BE FOOD TRUCKS. >> THAT'S PART OF IT.

WHEN YOU GO BACK TO THE CONCESSION PLAN THERE WILL BE THINGS ON THE INFIELD AREA. WE NEED FOOD FOR 20,000 PEOPLE. THERE IS NOT JUST ONE CONCESSION STAND KITCHEN. WRY ARE PUSHING A BUNCH OF FOOD TRUCKS THERE MAY BE A TACO TURN OR THE SHAVED ICE STRAIGHT AWAY. SOMETHING ALONG THOSE LINES WHERE WE CAN HAVE SOME FUN WITH IT AND CREATE THAT, HEY, IF I WANT TO GO AND FIND THAT FOOD TRUCK OR DESERT OR WHATEVER, THERE IS A PIECE OF THE TRACK YOU CAN UNDERSTAND

WHERE IT IS AT. >> I HAVE A QUESTION REGARDING THE BUDGET. SO I AM THINKING THAT THIS ONE WE ARE ASKING FOR THE 75 TODAY?

>> YES, MA'AM. >> CAN YOU TELL US ABOUT THE BUDGET AND WHERE THAT WILL COME FROM IF WE MOVE FORWARD

AND THINGS LIKE THAT? >> SURE.

IF YOU WILL TURN TO TAB FIVE -- ACTUALLY IT WILL SHOW YOU EACH LINE ON PAGE TWO OF THE BUDGET.

>> ARE YOU TALKING THE TC BUDGET OR THE BUDGET FOR THE

EVENT. >> WE ARE ASKING FOR 75 AND I JUST WANT TO KNOW THAT -- WE OBVIOUSLY HAVE THE FUNDS THAT ARE NOT IN A HARDSHIP. YOU CAN TAKE IT FROM PRODUCT DEVELOPMENT OR REIMBURSABLE GRANTS.

>> AND ALSO ONE OF THE THINGS I WOULD POINT OUT IS WE HAVE $400,000 THAT IS SET ASIDE FOR A MATCH FOR NEW BARN WORK AT THE FAIRGROUNDS. THAT'S NOT HAPPENING THIS YEAR. I CAN TELL YOU RIGHT NOW THAT THE BILLS -- THE APPROPRATIONS BILLS INTRODUCED BY THE STATE DELEGATION DOES NOT INCLUDE THAT.

IT MAY COME FROM THE AGRICULTURE DEPARTMENT, BUT RIGHT NOW IT IS NOT ON THE BOARD.

IF IT IS NOT ON THE BOARD IT DOESN'T USUALLY GET FUNDED.

THERE IS ANOTHER 400,000 IN HAND THAT WE CAN USE IF NECESSARY. WE HAVE ENOUGH MONEY, BUT IT DEPENDS ON THE BOARD'S PREROGATIVE.

THE DESIRE IS WHERE TO TAKE IT AT THIS POINT.

>> IS THIS 75 A YEAR FOR THE NEXT FIVE?

>> IF YOU WANT TO COMMIT TO ALL FIVE YEARS TODAY, THAT WOULD BE FANTASTIC. IF YOU WANT TO COMMIT TO ONE

YEAR -- >> WE HAVE A FIVE-YEAR

COMMITMENT. >> WE HAVE A FIVE-YEAR COMMITMENT AND WE CAN COME BACK YEAR AFTER YEAR FROM THAT

STANDPOINT, ABSOLUTELY. >> WELL, WE ARE IN THE BUDGET PLANNING STANDPOINT SO IF WE ARE THERE WE MAY AS WELL PUT ASIDE NEXT YEAR'S SO IT IS SITUATIONED THERE.

AND AS FAR AS THE ADVERTISING AGENCY WE HAVE A CONTINGENCY

THAT WE KNOW IS AVAILABLE. >> WE HAVE SOMETHING TO

ADVERTISE FOR NOW. >> ANY OTHER QUESTIONS?

>> SO 75,000 AND THEN WITH TICKET SALES WE GET AT THE

LEAST 30,000 BACK. >> CORRECT.

AND THAT GOES BACK TO WHEREVER IT IS IT CAME FROM.

>> WE CAN REPLACE IT FROM WHATEVER LINE ITEM WE TAKE IT

OUT OF. >> I AM READY TO MAKE A

[01:20:01]

MOTION. >> ANY OTHER QUESTIONS BEFORE

WE START MOTIONING? >> HOW MUCH PER TICKET?

>> THEY WILL START AT $40. >> AND WE ARE ONLY GETTING $2? JUST KIDDING.

NOW I AM BEING GREEDY. >> THAT IS ACTUALLY NOT A BAD PRICE FOR THAT -- THAT WILL BE FOR ONE DAY?

>> THAT'S FOR ALL DAY SUNDAY. THEY ARE STILL EXPERIMENTING WITH HOW MUCH THEY WANT TO DO ON SATURDAY.

IS IT JUST PRACTICE? IS THERE A STUNT COMPONENT?

>> IT IS LIKE A QUALIFY SNG. >> IS THERE QUALIFYING, IS THERE A WHO HAS THE BIGGEST JUMP OF THE DAY? THERE ARE DIFFERENT THINGS THEY ARE LOOKING AT TO BUILD THAT WEEKEND PACKAGE. YOU MENTIONED A GOOD THING ABOUT THIS, BOB, THE FIVE-YEAR COMMITMENT.

WHAT YOU SEE IN YEAR ONE IS NOT WHAT YOU WILL SEE IN YEAR FIVE. THERE WILL ALWAYS BE SOMETHING ADDED TO THIS AS THEY GO AROUND AND THEY KEEP LEARNING IN DIFFERENT TRACKS AND DIFFERENT THINGS.

THEY WILL KEEP ADDING A LOT OF THINGS TO THIS.

SOME OF THE THINGS THEY HAVE IN PLACE OR IDEAS ARE COOL FOR YEARS TWO AND THREE AND FOUR. YEAR ONE IS LET'S GET YEAR ONE UNDER OUR BELT AND DO IT SAFELY.

>> GET TO YEAR TWO. >> EXACTLY.

>> I GUESS MY MILITARY IS KICKING IN HERE.

I'M SEEING A VERY SIGNIFICANT EVENT.

WHAT KIND OF PLANNING STRUCTURE ARE YOU GOING TO

HAVE IN PLACE FOR THIS? >> WE'RE -- THE GOOD THING IS EVERYTHING ON THE TRACK IS THEIRS.

THEY ARE TAKING THEIR ORDERS FROM THE INTERNATIONAL GOVERNING BODY AND BUILDING OUT THAT FROM THERE.

FROM OUR STANDPOINT, WE ARE RUNNING EVERYTHING FROM THE OUTSIDE UNDER THEIR SUPERVISION.

THEY WILL BE TELLING US, OKAY, WE'VE GOT BMW HERE AND THEY ARE PART OF OUR TOUR. YOU NEED TO DO X, Y AND Z.

WE ARE WORKING WITH THEM TO MAKE SURE WE ARE MEETING THE REQUIREMENTS THEY HAVE AND BRINGING IT DOWN TO ALL OF US HERE. IT IS A QUASI-SIMILAR SET UP TO THE USA SIGHING -- CYCLING EVENT.

>> BASED ON THE TRAVEL IN THE PAST, IS IT A TWO-NIGHT EVENT

OR A THREE-5 NIGHT EVENT? >> IN UTAH IT WAS LIKE LIKE A 2.2-DAY STAY. WE ARE EXPECTING PEOPLE TO MAKE A WEEKEND OUT OF IT AND DO A THREE-DAY STAY.

YOU'RE NOT GONNA COME AND DO THE RACE ON SUNDAY AND THEN GET IN THE CAR AND HEAD BACK TO BIRMINGHAM OR CHARLOTTE OR WHEREVER YOU ARE COMING FROM. IF YOU ARE IN THE DRIVE MARKET, YEAH, ABSOLUTELY THEY WILL GO HOME.

WHOA -- WE ARE EXPECTING A 2.5 TO 3-DAY STAY.

WITH THE TEAMS THAT COULD BE A 3 TO FOUR -- THREE TO FOUR-WEEK STAY. THEY MAY NOT GO TO SAUDI ARABIA AS FAST AS POSSIBLE. AND THEY MAY STICK AROUND A

LITTLE BIT. >> MY OTHER QUESTION IS THAT -- HANG ON. I ACTUALLY FORGOT MY QUESTION.

MOVING ON. 20 RV SPOTS, THAT'S ALL --

>> ON THE COURSE. >> RIGHT.

BUT I MEAN AROUND THAT YOU ARE LOOKING AT KOA AND STAR --

>> NO. ON THE TRACK.

I AM ONLY TALKING ABOUT THE 20RV'S.

>> RIGHT. IN KEYSTONE THERE IS A LOT

MORE? >> YES.

>> I AM NOT FAMILIAR WITH KEYSTONE.

>> THERE IS AN RV PARK THAT JUST OPENED ACROSS THE STREET. I SAY RIGHT ACROSS THE

STREET. >> THAT SEEMS LIKE THE KIND OF EVENT PEOPLE WOULD TAKE THEIR RV AND GO FOR THE WEEKEND.

>> AND WE WILL HAVE SOME RV PARKING.

WE WILL HAVE OUR PRIMO RV PARKING ON THE TRACK.

WE WILL HAVE EXTRA RV PARKING AT THE FACILITY.

WE ARE NOT GOING TO DO A LOT OF IT BECAUSE WE WILL NEED AS MUCH SPACE FOR CARS THE NEXT DAY.

>> I REMEMBER MY QUESTION NOW.

OUT OF THE 10,000, 15,000, 20,000 TICKETS IN THE OTHER -- LIKE IN THE PAST, WHAT IS THE SPLIT FROM LOCALS AND THE

TOURISTS? >> IN TALKING TO THEM, THEY ARE LOOKING AT THIS AS A 60-40 SPLIT IS WHAT THEY ARE LOOKING AT FOR OUR AREA. YOU WILL HAVE -- AND GO BACK TO THAT LOCATION. YOU NOW DRAW TAMPA AND ORLANDO INTO THIS CONVERSATION A LOT EASIER.

MIAMI GETS A LITTLE EASIER BECAUSE THEY ARE NOT HAVING TO DRIVE ALL THE WAY TO JACKSONVILLE.

[01:25:02]

IN JACKSONVILLE -- -- >> SO IS TAMPA AND ORLANDO PART OF THE 60? MEANING 60% TOURISTS OR 40%

LOCAL? >> THAT WOULD BE 40%.

>> 40% FROM THE THREE COUNTIES? I WOULD STRETCH IT FROM JACKSONVILLE TO GAINESVILLE.

I THINK THAT'S WHERE WHERE YOUR 40% WOULD COME FROM.

>> YOU CAN DRAW THE CIRCLE AROUND AND PUT WHATEVER DESIGNATION IN TERMS OF MILES OR DISTANCE PEOPLE DRIVE TO AN EVENT LIKE THIS ON A DAILY BASIS AND I THINK YOU MIGHT EVEN BE ABLE TO GET UP TO AN HOUR, AN HOUR AND A HALF

EASILY. >> WELL, I MEAN, IN THAT CASE, YOU KNOW, IT IS REALLY NOT EVEN 60/40 STARK -- OR THE 301 AREA SO THEY ARE BUYING GAS FROM US.

>> I THINK THERE IS -- YEAH, THERE IS CERTAINLY THOSE FOLKS WHO WILL BE STAYING AND THOSE FOLKS WHO WILL DRIVE IN AND BUYING GAS AND SAMPLING STUFF AS THEY HAVE BEEN -- THEY DRIVE IN OR DRIVE OUT OR MAYBE STAY FOR THE WHOLE DAY DEPENDING ON WHAT TIME THEY START RACING.

>> I THINK WE ARE TRYING TO GET DONE AT 5:00, 6:00.

>> IT HAS TO BE DONE BEFORE DARK.

IT HAS TO BE DONE BY 5. >> AS CONGRESS MOVES US TO A DAYTIME -- DAYLIGHT SAVINGS TIME IT IS GOING TO BE DARK BY

4:30. >> EXACTLY.

>> WHEN YOU ARE IN THE WOODS IT GETS DARK EARLY OUT THERE.

>> IT DOES. IT DOES.

>> A QUICK QUESTION. JOEL, DO YOU SEE THERE AN OPPORTUNITY LIKE BEFORE THE RACES GET KICKED OFF AND WHILE THE TEAMS GET READY FOR A BANQUET? AND OKAY TO DO A WELCOME AND A CLAY COUNTY VC -- SHAW PEEL -- SCHPEEL. WE ARE NOT SURE WHO ALL IS COMING AND WHEN THEY ARE COMING.

THAT'S WHERE WE ARE TRYING TO MARRY SOME THINGS TOGETHER.

GO BACK TO THAT WHOLE WEEK. IF THEY ARE COMING FROM PHOENIX AND SPENDING THREE WEEKS SOMEWHERE BETWEEN PHOENIX AND OUR AREA, AT SOME POINT THEY WILL GET HERE AND THEY WILL START TESTING AND PRACTICING.

HOW DO WE GET EVERYBODY TOGETHER AND HAVE A WELCOME

EVENT? >> IT COULD BE PART OF THEIR

PROGRAMMING EVEN. >> ABSOLUTELY.

>> MAYBE HAVE A COCKTAIL PARTY FOR SPONSORS OR A WELCOME PARTY FOR SPONSORS AND IT IS WHERE WE TAKE OUR SPONSORS AND BRING EVERYBODY TOGETHER FOR THAT.

WHAT DOES THAT SOMETHING WHERE E ABLE TO OFFER RIDES WITH TRAVIS OR RIDES WITH KEN BLOCK OR? OF THESE OTHER DRIVERS. THAT WOULD BE COOL.

I AM GOOD AND I EXPERIENCED MY SET OF THRILLS FOR A LIFETIME AT THAT POINT. THERE ARE SOME OPPORTUNITIES THAT WE ARE WORKING WITH THEM ON AND WE WANT TO MAKE IT SPECIAL FOR EVERYBODY INVOLVED.

>> MIGHT BE A GOOD OPPORTUNITY TO GET IN FRONT OF IF THEY ARE HERE, THEN YOU CAN GIVE THEM AN UPDATE ON EVERYTHING THAT IS IN THIS REGION AND AVAILABLE, ASSETS AND THINGS

LIKE THAT. >> WE WILL DO EVERYTHING WE CAN TO LEVERAGE THIS AS MUCH AS POSSIBLE AND HELP US -- HELP THE TEAM HERE IN CLAY COUNTY.

A LOT OF TEAMS HAVE CATERING REQUIREMENTS AND ARE WE GOING TO PULL OUR SUPPORT FROM CLAY COUNTY?

>> I WOULD IMAGINE BECAUSE OF COURSE I WOULD AGREE WITH THAT AND THE OTHER COUNTIES WILL WANT THE SAME THING.

>> THERE ARE BITS AND PIECES TO IT AND WITH BRADFORD IT IS

[01:30:04]

IF THAT'S THE EXPERIENCE YOU ARE LOOKING FOR, WE WILL BE ABLE TO OFFER YOU THAT THROUGH THE OUTLETS.

>> WE ARE WORKING WITH THE FOOD TRUCKS HERE? WE WILL BRING YOU INTO THIS TO HELP US WITH THIS AS WELL.

WE WILL REAP THE RE -- THE REWARDS.

THE GAINESVILLE PIECE IS MORE OF A HOTEL-FAN OVER FLOW STAND POINT. THE LAST THING WE WANT IS FOR THEM TO BE BATTLING US AND NOT WORKING WITH US AND WE ARE SELLING IT TOGETHER AND THE TEAM CONCEPT IS REALLY THE BIG PIECE OF THIS. AND THERE IS -- WE HAVE A COUPLE THINGS THAT WE CAN TWEAK TO MAKE IT WORK EVEN MORE FOR EVERYBODY ON THE EASTSIDE OF THE TRACK.

>> HAVE YOU APPROACHED THEM? WE WERE WORKING WITH THEM AND IT IS THE DAY BEFORE WHEN THEY FINALLY GOT THAT THEY AGREED TO COME AND NOW WE ARE WORKING WITH THEM -- ONCE WE GET THROUGH TODAY THEY ARE THE NEXT TDC.

>> THERE IS A PACKAGE PIECE TO THIS.

I AM JUST WONDERING IF I AM PUTTING IN 75,000 AND WHAT ARE YOU GIVING THEM THAT YOU ARE NOT GIVING TO US.

>> WE ARE DIRECTING THE TEAMS TO CLAY COUNTY.

THEY ARE CATERING MEALS IN THEIR HOTELS.

THEY WILL HAVE TONS OF MONEY THAT THEY SPEND.

SO WHEN THEY ARE STAYING AT THEIR DIFFERENT HOTELS THEY WILL SAY WHO ARE THE PRIME PEOPLE WE NEED TO WORK WITH.

WE WILL GIVE THEM A WHOLE LIST BEFOREHAND AND THEY HAVE SET THAT UP. THAT COMES FROM CLAY COUNTY AND THAT'S WHERE THEY ARE STAYING.

A LOT OF WHAT THEY PURCHASE IS CLOSE TO WHERE THEY ARE

STAYING. >> AND IN TERMS OF WHERE THEY WILL STAY, THEY WILL WANT TO STAY AS CLOSE TO THE EVENT AS

POSSIBLE. >> OUR GOAL IS FILL CLAY FIRST BEFORE WE GO TO CRICKETS ON -- TICKETS ON SALE.

AND WE ARE MAKING SURE WE TAKE CARE OF THE TEAMS ON THE TOUR AND THE TV AND THEN IT IS SHIFTING TOWARD THE PACKAGES FROM A FAN STANDPOINT. HERE IS THE EXPERIENCE YOU GET IN ORANGE PARK AND HERE IS WHAT WE ARE OFFERING FOR YOU THERE. AND THEY ARE BUILDING IT OUT

IN THAT STANDPOINT. >> YOU ARE ASKING ANOTHER 75 NEXT WEEK. WHAT IF YOU DON'T GET IT? IS THAT GOING TO BE AN ISSUE. I MEAN, I'M SURE YOU WILL GET IT. AND THERE ARE SOME THINGS WE CAN DO FROM A SCHEDULING STANDPOINT THAT WE CAN SHIFT SOME OF THE ROOMS EAST AND THE HOTEL OBLIGATION CAN SHIFT A LITTLE BIT WHERE WE CAN MAKE SURE THAT THE PEOPLE -- WE ARE GONNA MAKE SURE THE PARTNERS ON BOARD WITH THE EVENT ARE

[01:35:01]

AND IF THERE ARE CERTAIN AREAS THAT MAY WANT TO BE PART OF THE PROGRAM THAT'S FINE AND WE'LL MAKE A NECESSARY ADJUSTMENT FROM THAT STANDPOINT.

>> TO CLARIFY WE ARE TALKING ABOUT THE $75,000, OKAY.

IN CASE WE DON'T GET IT FROM --

>> CORRECT. >> AND YOU ARE ALSO GOING TO

THE SPORTS FOUNDATION AS WELL. >> ULTIMATELY WHAT WE'RE DOING IS COMBINING EVERYBODY'S MONEY TOGETHER TO GO TO THE SPORTS FOUNDATION FOR THE LARGER GRANT.

THAT IS WHAT -- THEY DON'T GET MONEY BACK OFF THE INVESTMENT. IT IS INVESTED ON THE PROJECT ON THE FRONT SIDE AND THEY ALL GET AN AWARD BACK OUT OF THE

EVENT. >> ARE YOU READY TO MOTION?

>> SO I MAKE A MOTION THAT WE GIVE THE GRANT OF 75,000 AND TO ACTUALLY TAKE IT FROM THE PRODUCT DEVELOPMENT GRANT PART

OF DEVELOPMENT LINE ITEM. >> I WILL SECOND -- GO UH --

AHEAD. >> SUSAN SECONDS.

>> FINAL DISCUSSION? ANYTHING ELSE? OF COURSE THIS WON'T BE THE LAST TIME WE DISCUSS THIS.

IT WILL BE FOR TODAY, BUT NOT THE LAST TIME OVERALL.

HEARING NO OTHER DISCUSSION, ALL IN FAVOR PLEASE SAY I.

>> I. >> ANY OPPOSED? MOTION CARRIES 8-0. I HAD A DREAM THE OTHER NIGHT THAT WE ADOPTED A NEW MONIKER WAS THE SPORTS EVENT CAPITAL

OF THE SOUTHEAST. >> IT IS COMING.

>> CAN WE DO ANOTHER ONE? FOUNDATION?

>> SO WITH THIS ASK -- >> SO GO BACK TO -- ON OUR FRIENDS AT THE FOREST FOUNDATION ALLOW ONE DESTINATION TO ASK FOR THE FUNDING OF THE GRANT.

WE DON'T SUBMIT THE GRANT UNTIL SEPTEMBER.

SO FOR CLAY COUNTY TO ASK FOR THE GRANT WE NEED Y'ALL'S APPROVAL TO ASK FOR A GRANT OF UP TO $150,000 FROM THE FLORIDA SPORTS FOUNDATION. AND WE WILL APPLY AND ASK FOR $150,000. THAT GRABT WILL THEN -- THAT GRANT WILL THEN COME TO YOU GUYS AND WE ARE ASKING THAT THAT GRANT COME BACK TO THE RACE FROM THAT STANDPOINT.

IT IS A LITTLE DIFFERENT THAN WHAT WE HAVE DONE IN THE PAST WITH THE GRANTS. NORMALLY THE GRANTS COME BACK TO YOU GUYS. WITH THIS BEING THE MAGNITUDE IT IS, WE ASKED FOR LESS FROM THE COUNTIES BECAUSE WE KNOW WE HAVE THE MATCHING DOLLARS FROM THE STATE TO HELP SUPPORT

IT FROM THAT ANGLE. >> AND ONLY ONE COUNTY CAN REQUEST FROM THE FLORIDA SPORTS FOUNDATION.

WE WOULD BE REPRESENTING THE REGION.

>> AND JUST TO MAKE SURE EVERYTHING IS OUT THERE, THE REASON IT IS COMPANY -- THE REASON IS THE CLAY IS WE ASK YOU FOR EVERYTHING AND BRADFORD IS NOT A MEMBER OF THE SPORTS FOUNDATION AND BECAUSE IT IS NOT IN THE COUNTY THE GAINESVILLE SPORTS COMMISSION CANNOT SUBMIT THE GRANT. WE ARE ABLE TO COUNT THE DOLLARS THAT EACH GROUP PUTS TOGETHER.

I WOULD LIKE TO SAY I AM THE FIRST PERSON IN THE STATE THAT SAYS LET'S GET A BUNCH OF COUNTIES TOGETHER AND PUT A BIG EVENT IN THE MIDDLE. NO.

THEY DO IT IN SEVERAL PLACES IN THE SOUTH, SOUTHWEST.

WE ARE FOLLOWING THEIR MODELING SCRIPT OF THE TWO COUNTIES WORKING TOGETHER AND ONE COUNTY SUBMITS THE GRANT ON BEHALF OF EVERYBODY ON THAT STANDPOINT.

>> WE ARE ASKING FOR A $400,000 GRANT, RIGHT? IN THE END WHEN WE POOL OUR MONEY?

>> WHEN YOU POOL EVERYTHING IT WILL BE 300,000.

>> IS THAT WHAT WE WILL BE ASKING FOR?

>> NO, NO, NO. THE GRANT -- ALL THE GRANTS WILL COME BACK TO NITRO INDIVIDUALLY.

AT THE END OF THE DAY THE STATE GRANT WILL COME TO CLAY TDC AND BACK TO THE RACE. IF YOU LOOK AT IT, IT IS A $225,000 ASK. YOU'RE ONLY ON THE HOOK FOR $75,000 AND UP TO $150,000 ON THE FLORIDA SPORTS FOUNDATION. THE FLORIDA SPORTS FOUNDATION COMES BACK AND GIVES US $120,000, THEN THAT'S THE NUMBER -- WE'RE BUILDING IT BECAUSE KIMBERLY CAN'T SUBMIT THE GRANT WITHOUT THE BOARD OF COUNTY COMMISSIONER'S

[01:40:01]

APPROVAL. >> SO THE 400,000 IS THE TOTAL NUMBER INCLUDED IN THE FLORIDA GRANT.

>> THAT INCLUDES THE GRANT. >> IT IS ACTUALLY $325,000, RIGHT? 75, 75, 25 AND THE 150.

>> CORRECT. >> I WILL MAKE A MOTION THAT THE CLAY COUNTY REQUESTS $150,000 FROM THE FLORIDA SPORTS FOUNDATION FOR THIS GRANT.

THAT WILL FUNNEL BACK THROUGH CLAY COUNTY AND THEN GO TO THE

EVENT. >> SECOND.

>> ANY OTHER QUESTIONS OR DISCUSSION? ALL IN FAVOR PLEASE SAY I. ANY OPPOSED?

MOTION CARRIES 8-0. >> THANKS, EVERYONE.

LET'S GO RACING. >> ALL RIGHT.

SO LET'S GO TO NUMBER 6. THAT IS BUDGET.

[6.  Bed Tax Collections Update]

>> THE GOOD NEWS IS THAT IT'S BETTER THAN IT WAS LAST YEAR AT THIS TIME. WE ARE DOWN 12% RIGHT NOW IN BED TAX COLLECTIONS. IT IS FUNNY -- AND I MEAN THIS TONGUE IN CHEEK, BUT WHEN I LOOK AT THE STAR REPORT NOW WE ARE SEEING GREAT NUMBERS BECAUSE LAST YEAR AT THIS TIME IT WAS DISMAL. WE HAVE GONE THROUGH THE YEAR MARK AND SO OUR NUMBERS IN FEBRUARY ON THE WEEKENDS WERE HIGHLY POSITIVE. FROM AN OCCUPANCY PERSPECTIVE. RATE CONTINUES TO BE A CHALLENGE. OCCUPANCY IS -- IT HAS FLIP-FLOPPED FROM WEEKDAY BUSINESS BEING THE NORM TO WEEKEND BUSINESS BEING STRONGER.

SO THAT -- WHAT THAT MEANS IS WE CAN SAY WE ARE A LEISURE DESTINATION NOW. AND WE NEED TO WORK ON THE CORPORATE SIDE. THAT WILL COME AS RECOVERY HAPPENS. THAT IS ON THE BUSINESS SIDE.

THOSE ARE THE NUMBERS WE ARE SEEING AND THE PATTERNS FROM A TRAVEL PERSPECTIVE THAT WE ARE SEEING.

I WILL CONTINUE TO TELL YOU THAT WE ARE BLESSED.

THERE ARE STILL FLORIDA DESTINATIONS THAT ARE SEEING 30 AND 60% NEGATIVITY IN THEIR OCCUPANCY AND IN THEIR BED TAX COLLECTIONS. SO WE ARE BLESSED.

>> CAN I SAY SOMETHING? FROM A MARKETING STANDPOINT YOU KNOW THAT IS ALWAYS MY STANDPOINT.

THE THING THAT WAS ALWAYS IN THESE -- I HAVE BEEN ON THE TDC, I THINK IT WAS SEVEN YEARS.

IT HAS ALWAYS BEEN CHALLENGING TO BRAND AND MARKET CLAY COUNTY BECAUSE WE ARE AN OUTDOOR DESTINATION.

COVID HAS PUT US ON THE MAP, AS BAD AS IT IS TO DO THAT, BUT COVID HAS BEEN OUR FRIEND WITH BRANDING AND MAKING CLAY COUNTY A DESTINATION. THIS IS OUR NEW NORMAL.

THE PANDEMIC COMES AND GOES AND WHATEVER HAPPENS WITH IT, BUT THIS AND A NEW NORMAL. OUTDOOR ACTIVITIES ARE THE WAY IT IS GONNA BE. WE STAND IN A FANTASTIC PLACE

IN CLAY COUNTY I THINK. >> YOU'RE GOOD.

SUSAN, ARE WE STILL EXPERIENCING FOLKS IN THE MARKET CALLING UP AND COMING IN THE ON WEEKENDS? HAS THAT EXPIRED OR HAS THAT CHANGED AT ALL?

>> LAST WEEKEND 134-ROOM HOTEL AND WE HAD 60 ROOMS SOLD AT 8:00 ON FRIDAY MORNING. BY 2:00 I WAS SOLDOUT.

IT WAS THE MOST INCREDIBLE DAY.

I HAVE BEEN DOING THIS FOR 30 YEARS AND I NEVER SAW ANYTHING LIKE I SAW LAST WEEKEND. THEY TURNED AROUND AND STAYED ONE NIGHT AND CHECKED OUT OF THE HOTEL.

SATURDAY WAS THE SAME THING ALL OVER AGAIN.

AND THEN SUNDAY WAS A DECENT NIGHT FOR A SUNDAY.

MY HOUSEKEEPERS ARE KILLED. EVERYBODY WAS -- YOU JUST DIDN'T HAVE ENOUGH PEOPLE TO RESPOND TO THAT.

TYPICALLY YOU HAVE TIME TO EXPLAIN AND SCHEDULE.

STIMULUS, SPRING BREAK, JUST LOCAL ENERGY, SPRING FEVER AND THIS WEEKEND I THINK WE ARE LOOKING FOR THE SAME THING.

80% OCCUPANCY. IT ALL COMES AROUND.

>> ONE STEP AT A TIME. WHAT WOULD A NORMAL PRIOR TO PANDEMIC TIME, WHAT WOULD A WEEKEND BE OF AVERAGE

[01:45:01]

OCCUPANCY. >> THIS IS WHAT YOU SHOULD SEE IN MARCH. THIS IS WHAT YOU SHOULD BE SEEING, 80 PLUS PERCENT OCCUPANCY.

WE ARE LOOKING AT 2019 NUMBERS NOW IN COMPARISON.

WE'RE THERE. >> AND I WILL TELL YOU ACROSS THE BOARD, I MEAN THERE IS RESEARCH OUT THERE THAT TALKS ABOUT RECOVERY EVEN TAKING FROM A RATE PER -- PERSPECTIVE, IT MAY TAKE US TO 2024 TO RECOVER.

NO ONE HAS THE CRYSTAL BALL. IT COULD BE -- I HAVE SEEN STUDIES THAT SAY 2023. I HAVE SEEN STUDIES THAT SAY 2024. 2024 IS THE WORST CASE SCENARIO. I THINK THE OTHER THING THAT PLAYS INTO THIS IS THE LABOR FORCE.

THE HOSPITALITY INDUSTRY IS STRUGGLING FROM A STAFFING PERSPECTIVE. WHETHER IT IS SERVERS OR HOUSEKEEPING AND EVERYTHING. EVERYTHING.

WE WILL CONTINUE TO WORK WITH OUR PARTNERS TO TRY TO CONTINUE TO KEEP THE MESSAGE GOING THAT THE HOSPITALITY INDUSTRY IS A GREAT INDUSTRY. IT IS FLEXIBLE AND A GREAT TRAINING GROUND. BUT IT IS ALSO A GREAT CAREER. AND SO WE WILL CONTINUE TO TOUT THAT MESSAGE. THEY CAN HOPEFULLY FILL SOME

OF THE VACANT POSITIONS. >> ANYBODY HAVE ANY OTHER QUESTIONS ON THE BED TAX COLLECTIONS? IMPROVING NEWS THERE. WE WILL TAKE A LOOK AT OUR

[7.  Budget Review]

>> THE BUDGET REVIEW WE ARE STICKING TO STAFF AND MARKETING AND THOSE ARE THE BIG EXPENSES.

EVERYTHING FROM THE GRANT SIDE HAS TO DO WITH MARKETING.

WE HAVEN'T STRAYED FROM WHAT THE PLAN HAS BEEN FROM A COVID-D

BUDGET. >> ANY QUESTIONS ON THE BUDGET? I DID HAVE A QUESTION THAT IS SOMEWHAT BUDGETARY LATED, WHERE ARE WE WITH LAUNDRY MEDIA?

>> I AM MEETING WITH THEM NEXT WEEK.

WE ARE DOING A CO-OP DEAL WITH THEM.

WE INVITED BUSINESSES TO GET -- IT IS ALMOST LIKE A GRANT WE ARE OFFERING FOR THEM TO DO A VIDEO TO MARKET THEIR BUSINESS. WE ARE HAVING AN UPDATE MEETING NEXT WEEK, ACTUALLY TO KNOW WHERE THINGS ARE WITH THAT AND TIMELINES AND PROFESSIONS WITH THAT.

IT IS SLOW, BUT MOVING. >> ANY OTHER QUESTIONS ON THE BUDGET? IF NOT WE WILL MOVE AHEAD TO NUMBER 8 WHICH IS OUR 20/21 EVENT MARKETING GRANT UPDATE.

[8.  FY 20/21 Event Marketing Grants Update]

WHAT DO YOU GOT FOR US? >> AND I CONFESS THAT I HAVE BEEN A LITTLE SLOW ON THE REIMBURSEMENT PAPERWORK SIDE.

WE ARE GETTING CAUGHT UP PROBABLY WITHIN THE NEXT COUPLE WEEKS. YOU WILL SEE THAT CHANGE AT YOUR NEXT MEETING. I WOULD LIKE TO NOTE THAT AMERICAN COMPANY PRIDE FOURTH OF JULY HAS BEEN CANCELED.

THAT WHIM BE -- THAT WILL BE REVENUE THAT IS AVAILABLE.

SO OTHER THAN THAT THERE IS NO REAL CHANGES.

FROM A VARIANCE PERSPECTIVE THERE WAS ONE GRANT THAT WAS SIGNIFICANTLY LOWER BY ABOUT A THOUSAND DOLLARS.

FOR THEIR REIMBURSEMENT. OTHER THAN THAT EVERYONE IS

RIGHT ON TRACK. >> ANY QUESTIONS ON THE MARKETING GRANTS? ALL RIGHT.

LET'S MOVE AHEAD. NUMBER 9 IS OUR SPORTS GRANT

[9.  FY 20/21 Sports Grant Update]

UPDATE. >> SAME HOLDS TRUE WITH THE SPORTS GRANT UPDATE. WE ARE WORKING WITH THE EVENT ORGANIZERS TO FINALIZE PAPERWORK AND REIMBURSEMENT BACK UP AND YOU WILL SEE CHANGES OF THAT IN THE NEXT MEETING AND IT WILL BE TRUER TO WHAT THE GRANT AWARDS WILL BE. YOU WILL SEE THE PAYOUT.

>> OKAY. IF THERE ARE NO QUESTIONS WE

[10.  FY 21/22 Business Plan and Budget Drafts]

[01:50:03]

DRAFTS FOR 21/22. >> SO THE BUSINESS PLAN IS YET TO COME. THE BUDGET, WE HAVE NOT WORKED OUT THE DETAILS WITH OUR OFFICE OF MANAGEMENT AND BUDGET YET ON THE REVENUE SIDE.

WHAT YOU HAVE BEFORE YOU IS THE DRAFT OF THE EXPENSES THAT WE HAVE PLANNED. WE ARE TRYING TO GET SOME OF OUR MEMBERSHIP AND TRAVEL. JUST BECAUSE OF THE CLIMATE OF THE CHANGING MARKET PLACE JUST TO KEEP US FINE-TUNED AND EDUCATED ON WHAT THE TRENDS ARE AND WHAT THE DIFFERENT MARKETING STRATEGIES ARE FOR THE INDUSTRY.

WE WANT THE MOST CUTTING EDGE PHILOSOPHIES TO OUR AGENCY AND TO OUR LOCAL BUSINESSES, AND SO WE ARE TRYING TO GET THAT TRUER TO PRE-COVID LEVELS. THAT'S THE MAJOR CHANGE.

OTHER THAN THAT WE -- ON THE REVENUE SIDE WHAT WE ARE PROPOSING TO THE OFFICE OF MANAGE MEANT -- MANAGEMENT AND BUDGET IS TO GO BACK TO THE 2013 NUMBERS WHICH IS WHAT RESEARCH SHOWS WHAT THEIR EXPECTING WILL BE.

WE ARE STILL CONSERVATIVE ON THE REVENUE SIDE.

DEFINITELY NOT OUR 2019 NUMBERS.

WE ARE STILL CUTTING IN SOME AREAS, BUT TRYING TO COME BACK AND BE MORE ROBUST WITH SOME OF THE THINGS THAT WE'RE

DOING. >> I THINK WE HAVE TO BE REALISTIC WITH THE BUDGETS. AT THIS POINT IN TIME I DON'T WANT TO SAY A GUESSTIMA ATE, BUT AN AN ESTIMATE ON WHERE WE WILL BE AND SO WE WILL HAVE TO SCALE BACK IN CERTAIN AREAS.

JUST A REMINDER THAT WE WILL BREAK OUT THE ADDITIONAL 75,000 OF PRODUCT DEVELOPMENT.

SO MAKE SURE THAT HAS ITS OWN LINE ITEM.

>> YES. AND YOU WILL SEE THIS BUDGET AT LEAST ONE MORE TIME IF NOT TWO MORE TIMES.

>> IF THERE ARE NO QUESTIONS AT THIS TIME WE WILL MOVE ON.

YOU CERTAINLY HAVE AN OPPORTUNITY TO CALL KIMBERLY IF THERE IS A QUESTION ON SOMETHING THAT POPS UP FOR YOU. LET'S GO TO OUR TAB 11.

[11.  Grant Subcommittee Report and Preview*]

WE HAVE A NICE PRESENTATION HERE.

>> INSTEAD OF THE SUBCOMMITTEE GIVING THEIR REPORT BECAUSE I WAS -- I AND MARINA AND BOB, PLEASE, YUM -- JUMP IN ANYTIME DURING THIS REPORT. WHAT THE SUBCOMMITTEE AS FROM THE LAST MEETING THEY REPORTED THAT THEY WERE GOING TO BREAK OUT THE ONE GROUP OF GRANT GUIDELINES TO THREE SEPARATE ONES. YOU WILL SEE THE THREE DIFFERENT GRANTS THAT ARE AVAILABLE NOW, OR THEY ARE PROPOSING. ONE IS THE SPECIAL EVENTS, AND WE HAVE DEFINED WHAT THAT IS. IT IS MORE LIKE THE COMMUNITY EVENTS. AND THEN THERE IS A ONE OR TWO-DAY MULTI-DAY SPONSORED EVENT FOR NON--PROFIT -- NONPROFIT ORGANIZATIONS. THE INITIAL GRANT IS $3500 FOR EVENT MARKETING. THIS CAN ONLY BE SPENT ON EVENT MARKETING. THERE ARE NO CHANGES.

THE GUIDELINES ARE SIMILAR TO WHAT YOU HAD PREVIOUS --

PREVIOUSLY DONE. >> IS THERE A MAXIMUM?

>> NOT FOR THE SPECIAL EVENTS.

THE SPECIAL EVENTS ARE $3500. FOR FIRST YEAR.

>> IT WOULD BE REALLY HARD. >> IT WAS DIFFICULT TO GET TO

3500. >> AND I DO WANT TO MENTION THAT LEGAL IS STILL REVIEWING THESE.

ANY DECISIONS THAT YOU ALL MAKE TODAY, WE WOULD ASK THAT

[01:55:01]

THE OTHER GRANTS, THE NEXT ONE IS SIGNATURE EVENTS.

AND THERE WERE SOME CHANGES IN THIS THAT WE TALKED ABOUT.

IF YOU GO TO PAGE 10 IN YOUR SIGNATURE EVENT GUIDELINE.

WE SPLIT OUT REGIONAL AND NATIONAL.

WE DEFINED THAT WITH AN INDUSTRY STANDARD OF WHAT STATES THE EVENT VISITORS COME FROM.

SO WE CAN TRACK THAT -- BY THE TIME THAT YOUR EVENT IS A SIGNATURE EVENT, WE ARE HOPEFUL THAT YOU HAVE DATA TO BACK THIS UP. WHETHER THAT BE TICKET SALES, WHETHER THAT BE GEO FENCING OR ANYTHING ELSE YOU ARE DOING FROM A MARKETING PERSPECTIVE TO GAIN THAT MARKET INTELLIGENCE. THOSE ARE THE THINGS WE CHANGED SIGNIFICANTLY WITH THIS.

WE DID CHANGE THE POINTS. HOW YOU GAIN THE POINTS ARE A LITTLE DIFFERENT. WE DID ADD THE REGIONAL AND NATIONAL VISITATION PERCENTAGE BECAUSE WE WANTED THOSE SIGNATURE EVENTS TO BE THE REGIONAL AND THE NATIONAL AUDIENCE DRAWERS. WE DON'T WANT THOSE SIGNATURE EVENTS TO BE JUST DRAWING LOCAL VISITORS OR DAVIS FORS.

WE WANT THEM TO DRIVE OVERNIGHT VISITATION.

SO THAT WAS THE MAJOR CHANGE IN THIS FOR THE SIGNATURE.

ONE OF THE THINGS -- >> ONE OF THE THINGS IS NOT EVENNESS CERYL -- THE QUANTITY, YES, BUT NOT NECESSARILY THE OVERNIGHT TO THE VISIT, BUT COMING OUT OF OUR REGION SO THEY MAY THEN PLAN A VACATION.

SO ULTIMATELY THE STAY WOULD BE OVERNIGHT.

>> AND SO THAT WAS THE MAJOR CHANGE WITH THE SIGNATURE EVENTS. EVERYTHING ELSE REMAINED PRETTY MUCH THE SAME. AND THEN WE CREATED THE SPORTS GRANTS. IF YOU TURN TO PAGE -- LET ME DEFINE THE SPORTING EVENT. ONE AND TWO ARE NONPROFIT SPORTING EVENTS OR INDIVIDUALS THAT FOCUS ON AN ATHLETIC ACTIVITY REQUIRING SKILL OR PHYSICAL PROW -- PROWESS.

IT IS USUALLY COMPETITIVE AND GOVERNED BY A SET OF RULES PROVIDED BY A NATIONALLY RECOGNIZED SANCTIONING BODY OR BY A LOCAL ORGANIZATION ENGAGED IN THE DEVELOPMENT AND ACTIVE PROMOTION OF AN ATHLETIC ACTIVITY.

THAT'S THE DEFINITION WE PROPOSED.

ON PAGE 10 WE DISCUSS SCORING.

THIS IS WHERE THE MAJOR CHANGES ARE TO.

THE CHANGES BETWEEN THE SIGNATURE AND SPECIALLY VENTS GOING -- SPECIAL EVENTS GOING TO THE SPORTS EVENTS IS THAT SPORTS GRANTS CAN BE USED FOR THINGS OTHER THAN MARKETING.

IT CAN BE OPERATIONS. IT CAN BE ANY -- WE LUCKED OUT WITH NITRO RALLY CROSS BECAUSE THAT IS MARKET -- MARKETING AND IT FITS. USA CYCLING, THEY MAY NEED A GRANT FOR OPERATIONS OF THE TIMERS OR THE LAW ENFORCEMENT OR ANYTHING ELSE, THE ACTUAL PRODUCTION OF THE EVENTS.

WE CHANGED THE SCORING A LITTLE BIT TO REFLECT THE THINGS WE FELT WERE IMPORTANT TO OUR COMMUNITY WHEN IT COMES TO SPORTING EVENTS. WE KEPT THE SIGNATURE EVENT RATIONAL -- OR REGIONAL VISITATION.

BUT WE ADDED NATIONAL AND INTERNATIONAL SIMPLY BECAUSE OF THE NITRO RALLY CROSS. IT WILL BRING INTERNATIONAL

[02:00:03]

THAT IS NOT A TRADITIONAL MARKET WEE -- WE ARE PURSUING. INTERNATIONAL TRAVEL WILL BE ICING ON THE CAKE. MAYBE THIS IS A WAY WE CAN PURSUE THAT STREE TEE JIBING -- STRATEGICALLY.

THE NUMBER OF DAVIS FORS -- DAY VISITORS IS BROKEN OUT AND GIVEN A POINT VALUE AS WELL AS THE OVERNIGHT VISITORS.

IN THE APPLICATION PROCESS, THIS WILL CORRESPOND ABOUT THE STATE STANDARD OF THE FLORIDA SPORTS FOUNDATION GRANTS.

EVERYTHING IS WORKING THE SAME WAY WITH THE SAME STANDARDS AND NOT ONLY FOR DAVIS FORS AND THEY ASK ABOUT COMPETITORS.

WE HAVE SOME NUMBER THAT'S WE THINK ARE APPLICABLE TO THE SIZE. IF WE GET $50,000 IN EARNED MEDIA WE ARE GIVING THEM THE FULL 25 POINTS FOR THAT.

THE QUALITY OF THE PROPOSED EVENT HAS REMAINED THE SAME.

WE DID ADD NUMBER TWO, IF YOU LOOK ON PAGE 12 THE EVENT DATES ARE IN THE COUNTY'S NEED PERIOD.

AND THOSE ARE MONTHS WE HAVE SOME SOFT SEASONS.

WE WANT TO AWARD THE EVENTS THAT COME DURING THE NEED PERIOD. AND SO THEY WILL GET MORE POINTS IF THE SPORTING EVENTS HAPPEN DURING THAT TIME.

AND THEN THE STABILITY AND THE MANAGEMENT OF THE -- THE MANAGEMENT CAPACITY OF THE EVENT, WHAT WE DID IS WE TOOK -- YOU KNOW, HOW LONG HAS THIS OI -- HOW LONG HAS THISY -- THIS EVENT EXISTED? Y'ALL, I CAN'T GUARANTEE -- IF THE NCAA COMES FOR AN EVENT OR WE BID ON AN EVENT AND WE BOOK IT AND THEY COME FOR A GRANT, I CAN'T GUARANTEE THEY WILL GIVE US THEIR BUDGET. THAT'S HIGHLY UNLIKELY.

THEN THEIR EVENT BUDGET IS PUBLIC RECORD.

WE WANTED TO SHOW YOU THAT WE TRIED TO GET THE INFORMATION AND IT WAS REWARDED WITH POINTS.

AT THE END OF THE DAY, YOU ALL ARE THE GOVERNING BODY THAT MAKES THE RECOMMENDATION TO THE BOARD OF COUNTY COMMISSIONERS. YOU COULD OVERRIDE WHATEVER THE POINTS SAY OR RECOMMND. YOU CAN TAKE INTO CONSIDERATION OH THE NCAA IS COMING FOR AN EVENT.

LET'S CHANGE WHAT THE METRICS SAYS.

YOU ALL HAVE THE AUTHORITY TO DO THAT.

THAT GIVES YOU THE 16,000-FOOT VIEW IN THE SPORTS GRANT.

I DON'T KNOW IF Y'ALL HAVE ANYTHING ELSE YOU WANT TO

ADD? >> DO I HAVE ONE QUESTION.

WHAT ARE WE ELIMINATING BY THIS DESCRIPTION? IS THERE SOMETHING WE ARE TRYING TO FILTER OUT BASED ON

THIS? >> SO THE DESCRIPTION -- THE SPORTS GRANT, WE ARE ADDING THIS BECAUSE THERE ARE SPORTS GROUPS THAT DON'T NEED MARKETING.

THEY HAVE A BUILT IN AUDIENCE ALREADY.

SO IF WE WERE TO HAVE A GOLF TOURNAMENT AND BRING A GOLF TOURNAMENT HERE, MORE THAN LIKELY IT IS OF THE CALIBER WHERE THE GOLFERS ARE INVITED AND THEY DON'T NEED TO BE INVITED. USA CYCLING IS A PERFECT EXAMPLE. IT IS THEIR MEMBERSHIP.

IT IS USA CYCLING'S MEMBERSHIP.

YOU HAVE TO QUALIFY TO COME AND RACE.

SO US GIVING THEM MARKETING DOLLARS IS NOT GOING TO HELP THEIR EFFORT. IT IS NOT GOING TO BOOST COMPETITIVE ATTENDANCE OR COMPETITOR ATTENDANCE.

THEY NEED HELP ON THE OPERATIONS SIDE.

[02:05:03]

OPERATIONALLY -- >> THEY JUST WANT ASSISTANCE.

>> I WILL SAY THOUGH THAT IT WAS WRITTEN IN SUCH A WAY TO PREVENT LOCAL BASEBALL TEAMS FROM COMING AND ASKING US FOR MONEY. THIS IS SOMETHING WHERE WE WANT AN ORGANIZED EVENT TO COME AND MAKE CLAY COUNTY THEIR HOME. LIKE THIS MOTORCROSS THING.

IT JUST SO HAPPENED THAT THEY NEEDED MARKETING MONEY.

HAD THEY NEEDED HELP WITH ALL OF THESE OTHER THINGS THEY WOULD HAVE FALLEN IN WITH THE NEW SPORTS GRANT.

>> AND THE SPORTS GRANT DOES ALLOW FOR MARKETING, BUT IT IS

NOT LIMITED TO MARKET. >> IT GIVES UH NUMBER OF OPTIONS. I THINK IT WAS IMPORTANT FOR US TO IDENTIFY AND SORT OF SET THE PARAMETERS FOR THAT PARTICULAR MARKET. WE HAD SPONSORSHIPS THAT WERE ASKING FOR A MARKETING GRANT BECAUSE WE DIDN'T HAVE ANYTHING ELSE. THAT'S WHERE WE DECIDED WE NEEDED ANOTHER CATEGORY. WE CAN TELL THEM WHERE THE MONEY NEEDS TO BE USED. ANYBODY HAVE ANY QUESTIONS OR

COMMENTS? >> I JUST WANT TO THANK THE SUBCOMMITTEE FOR PUTTING IT TOGETHER AND DOING THAT WORK.

HE MUST BE DOING THESE REPORTS IN HIS SLEEP BY NOW.

I THINK THEY LOOK GOOD TO ME. AS ALWAYS WE CAN REVISIT IF WE CAN SEE THAT IT IS LEADING US IN A DIRECTION WE DON'T WANT

TO GO. >> I KNOW WE WILL BE EDITING FOR CONSISTENCY AND THOSE KINDS OF THINGS.

THERE ARE SOME INCONSISTENCIES IN HERE.

IF YOU FIND ANYTHING, LET US KNOW.

WE WILL BE FINE-TUNING THAT WITH THE LEGAL TEAM BEFORE WE GO TO THE BOARD AND COUNTY ENGINEERS.

>> ANYTHING ELSE? LET'S GO TO OUR DIRECTOR'S

REPORT, NUMBER 12. >> DO WE NEED A MOTION TO APPROVE THIS WITH YOUR BLESSING, COURTNEY, SO WE CAN TAKE THAT TO -- IN ORDER NOW -- IN ORDER FOR US TO STAY ON THE TIMELINE THAT WE HAVE PROPOSED WITH MAY HAVING A GREAT WORKSHOP AND APPLICATIONS BEING AVAILABLE IN JUNE WITH A GRANT DEADLINE OF JULY 15TH, I THINK WE NEED FORMAL APPROVAL SO THAT IT CAN GO TO THE BOARD.

>> ALL RIGHT. BOB?

>> I DO -- I THINK A SPECIAL EVENT MARKETING GRANT -- SIGNATURE EVENT MARKETING GRANT, YOU NEED THOSE NOW, RIGHT? DO I HAVE INPUT ON THE OTHER ONE. I WAS OUT OF TOWN IF THE LAST MEETING. UNLESS KIMBERLY THINKS SHE NEEDS THAT. THIS CAN HAPPEN AT ANY POINT,

RIGHT? >> RIGHT.

>> IT IS NOT TIME SENSITIVE LIKE THESE TWO.

I WOULD KIND OF LIKE TO PROPOSE TO DO THESE TWO.

I DIDN'T WANT TO TAKE THE BOARD'S TIME TO GO THROUGH A COUPLE OF ITEMS. I THINK KIMBERLY AND I CAN DO

THAT OFF LINE. >> SURE.

WE WILL MOVE FORWARD ON THE SIGNATURE EVENT.

>> WHATEVER WE APPROVE TODAY WILL STILL GO THROUGH LIKE A FINAL EDIT, RIGHT? IT DOESN'T NECESSARILY MEAN IT IS SET IN STONE IN TERMS OF SPELLING AND -- OKAY.

>> SO SPECIAL EVENT MARKETING GRANT GUIDELINES AND THE SIGNATURE EVENT MARKETING GUIDELINES IS WHAT WE WILL APPROVE. AND THEN WE'LL COME BACK FOR THE SPORTS GRANT FUNDING GUIDELINES AT A LATER MEETING. CAN WE GET A MOTION ON THAT?

>> MAKE A MOTION TO APPROVE THE SPECIAL EVENT MARKETING AND THE SIGNATURE EVENT MARKETING AND HOLDING THE SPORT EVENT MARKETING GRANT FUNDING FOR LATER.

>> OKAY. >> WITH LEGAL'S APPROVAL.

>> THERE YOU GO. THANK YOU, PAT.

[02:10:02]

DO WE HAVE A SECOND? >> SECOND.

>> WE HAVE A SECOND. ANY FURTHER DISCUSSION?

ALL IN FAVOR PLEASE SAY I. >> I.

ANY OPPOSED? MOTION AREAS 8-0.

MOTION CARRIES 8-0. AND NOW WE MOVE TO OUR

DIRECTOR'S REPORT. >> Y'ALL, IT'S BEEN BUSY.

[12.  Director's Report]

THEY ARE VERY EXCITED ABOUT VISITING CLAY COUNTY.

IT CAME AS A RESULT OF OUR PARTICIPATION IN VISIT FLORIDA'S VIRTUAL MEDIA EDITION.

WE TALKED WITH 14 TRAVEL WRITERS AND NO I WE HAVE TWO COMING. WE WILL -- AND NOW WE HAVE TWO COMING. WE WILL FOLLOW-UP WERE THE OTHER WRITERS WE ENGAGED WITH AND WE WILL HOPEFULLY SEE MORE FRUITS FROM THAT MEDIA MISSION.

WE ALSO HAVE OUR PERFORMANCE MEASUREMENTS.

WE ARE ON TRACK IN SOME AREAS.

YOU WILL SEE THE SPECIAL EVENTS WE SUPPORTED IS RIGHT ON TRACK. THE NUMBER OF PUBLISHED ARTICLES WILL BUILD AS RECOVERY STARTS TO HAPPEN.

THE THINGS PEOPLE WRITE ABOUT ON BLOGS AND SOCIAL INFLUENCERS ARE STARTING TO TALK MORE ABOUT TRAVEL.

IT HAS TAKEN A BACKSEAT DURING THE PANDEMIC, BUT THERE HAS BEEN SOME REVITALIZATION IN THOSE TOPICS.

GROUP LEADS ARE STRONG AS ARE THE FILM AND TV RESPONSES TOO. I WANT TO MAKE NOTE THAT THE LAST WEEK OF FEBRUARY WE DID HAVE A PHARMACEUTICAL FILMED IN ORANGE PARK. IT WAS A GREAT THING TO SEE.

FILM CREWS ARE TAKING OVER PORTIONS OF ORANGE PARK AND FILMING IN A RESIDENTS -- RESIDENT'S GARAGE.

THANK YOU TO THE TOWN FOR WORKING WITH THAT FILM CREW AND MAKING THAT POSSIBLE FOR OUR COMMUNITY.

IT IS A NATIONAL AD CAMPAIGN THAT WILL FEATURE OUR COMMUNITY. AND THAT'S ALL THAT I HAVE ON THAT. IF Y'ALL HAVE ANY QUESTIONS,

JUST LET ME KNOW. >> ALL RIGHT.

AND ON TO NUMBER 13, LEGISLATIVE UPDATE.

[13.  Legislative Update]

HELP ON. >> YES.

HOUSE BILL 1429 AND SENATE BILL 2008 ARE -- I WILL JUST TELL YOU WOULD BE DEVASTATING TO WHAT YOU DO EVERY DAY FOR THE TDT. THESE ARE BILLS THAT WILL ALLOW COUNTIES TO TAKE THE BED TAX DOLLARS COLLECTED AND USE THEM FOR STORM WATER PROJECTS.

OUR BUDGET CAN'T COVER A STORM WATER PROJECT, NUMBER ONE.

IT WOULD TAKE AWAY FROM THE MARKETING WORK YOU ALL ARE SUPPORTING EVERY DAY. JUST KNOW THAT IF IT IS A STATEWIDE CONVERSATION DRIVEN BY SOME OF THE LARGER

COMMUNITIES IN THE STATE. >> PARTICULARLY IN THE

SOUTHEAST. >> PARTICULARLY, YES.

AND IT HASES -- IT HAS PASSED TWO -- TWO COMMITTEES.

THIS IS NOT SOMETHING THAT WILL GO AWAY.

AND HOW IT IS AND SO CONTACT YOUR STATE SENATORS AND YOUR

STATE REPRESENTATIVES. >> I IT WAS SUBMITTED AND PROPOSED IN MIAMI-DADE. AND THEY -- THE TOURISTS WON'T

[02:15:07]

THE VOTERS VOTED IN THE BED TAX AT? POINT -- AT SOME POINT TO BE COLLECTED AND THAT MONEY SHOULD BE USED TO OBVIOUSLY REFILL THE BUMP AND BRING PEOPLE IN. THEY CAN GET CAPITAL'S MONEY OR FUNDING AND SOME OTHER FASHION TO TAKE CARE OF THE FLOODING MITIGATION. I CALLED TO LET HIM KNOW WHAT THE PLAN IS AND WE HAVE JUST OVER A MILLION DOLLARS.

OUR BOARD WOULDN'T TAP THAT MONEY, BUT WE WOULD SEE THAT IT WOULD HURT THE ENTIRE STATE FOR THE ABILITY TO DRAW PEOPLE.

FOR SOME REASON IN THE STATE CAPITAL THEY ARE UNDER THE IMPRESSION THAT THEY WOULD COME TO US.

MCDONALD'S AND CO -- COCA-COLA, EVERYBODY KNOWS THE BRAND NAMES. AND TO ATTRACT BUSINESS YOU NEED TO TAKE SOME OF THE MONIES TO USE FOR SOMETHING ELSE. IT CERTAINLY WOULD HURT US HERE AND WE DON'T HAVE A LOT OF MONEY TO WORK WITH.

JOE IS WITH OUR LOBBYIST AND HE TOLD ME THAT BECAUSE MR. AVILA IS IN LEADERSHIP THAT'S WHY IT IS PROBABLY MOVING THROUGH AND IT IS A PAWN IN BUDGET NEGOTIATIONS.

WE CALLED JEN BRAD -- BRADLEY'S OFFICE AND RIGHT NOW THE SENATE BILL HAS NOT GONE ANYWHERE.

THEY ARE WORKING TO MAKE SURE IT DOESN'T GO ANYWHERE, BUT AT THE VERY LEAST IT WILL HAVE A CAP AS FAR AS POPULATION.

WHATEVER THE LINE IS, IT WILL BE ABOVE US SO WE WILL HAVE SOME PROTECTION. THE REST OF THE STAY MAY NOT HAVE THAT, BUT WE WILL HAVE THAT.

YOU ARE TALKING ABOUT HUNDREDS OF MILLIONS OF DOLLARS.

WHEN YOU TALK MIAMI-DADE AND SOME OF THE OTHER COUNTIES ON THE SOUTHEAST AND ON THE SHORELINE.

WE DON'T HAVE THE LUXURY TO THROW AROUND.

IF YOU GET A CHANCE AND THE HB14 AND 29 AND HB8 TO PASS.

>> THE OTHER THING THAT IS INCLUDED IN THIS BILL IS IT WOULD GO TO THE TDT RATES. IT WOULD GEE -- IT WOULD BE ON THE BALLOT AND THEY WOULD DECIDE IF THERE IS THE TDT.

THIS IS A TAX THAT THE PEOPLE HERE DO NOT PAY.

SO THAT'S THE OTHER PIECE THAT IS TROUBLING.

>> THEY HAVE A LOCAL BONE TO PICK FOR THE COMMUNITY AND

THIS IS THE WAY THEY HANDLE IT. >> SOME OTHER BILLS WE ARE WATCHING, SENATE BILL 7020 IS THE REMOVAL OF THE SUNSET ON VISIT FLORIDA'S CONTRACT TO BE IN THE STATE TOURISM MARKETING. AND SO THAT IS A GOOD THING.

BE WANT TO SUPPORT THAT. I AM NOT SURE WHERE THAT CAME FROM. WE DEFINITELY SUPPORT THE REMOVAL OF THE SUNSET SO THEY ARE NOT A CONTINUOUS PART OF THE TOURISM MARKETING FOOTPRINT FOR THE STATE.

THE OTHER BILLS ARE SB522 AND HB0219, VACATION RENTALS.

IT CONTINUES TO BE A HOT TOPIC.

THE STANDARDIZATION OF AND REGULATION OF THOSE VACATION RENTALS, THE TOPIC IS NOT GOING AWAY AND WE ARE WATCHING IT CLOSELY. AND THEN WE ARE ALSO WATCHING LEGISLATION FOR RESTAURANTS AND DINING ESTABLISHMENTS TO

[02:20:03]

THERE WAS AN OPPORTUNITY TO CHANGE SOME OF THE LEGISLATION TO MAKE IT AVAILABLE THROUGH DBPR.

THOSE DINING ESTABLISHMENTS HAVE PROOF THEY CAN DO THAT SAFELY. AND THEY WOULD LIKE TO BE ABLE TO PROVIDE THAT SERVICE IN THAT MANNER.

SO THERE IS LEGISLATION TO SUPPORT THAT.

IT IS A BUSY TIME IN TALLAHASSEE AND WE ARE

WATCHING A LOT. >> I HAD ONE THOUGHT, CHAIR, AND I AM NOT EVEN SURE IT IS DOABLE.

IS IT AS EFFECTIVE FOR US TO SEND A LETTER FROM US DOING IT?

>> I THINK THAT MIGHT BE WORTH WHILE.

AS I SAID I TALKED TO OUR LOBBYISTS AND SO IT WON'T HURT TO HAVE SOMETHING IN WRITING THAT DEALS WITH THAT SPECIFIC

ISSUE. >> AND ISN'T THERE LIKE A CLAY

DAY THAT MAYBE WE CAN ALL -- >> USUALLY, YES.

>> WE ARE DOING A SPECIAL POSTCARD AND POTENTIALLY A PACKAGE OF CLAY COUNTY ITEMS. WE ARE WORKING ON THAT.

>> IF YOU WANT TO TALK TO ANYBODY AND IT HAS TO BE OUT OF THE LEGISLATURE. AND IF YOU ARE TESTIFYING IN FRONT OF A COMMITTEE IT IS ONLINE VIRTUAL FROM ONE OF THREE LOCATIONS THAT IS SET UP IN TALLAHASSEE.

>> THAT'S WHY WE HAVE JOE. HE IS ONE OF THE BEST LOBBYISTS. AND SO I THINK A LETTER WOULD BE AN APPROPRIATE THING TO SEND AND THEN YOU CAN DRAFT THAT AND GET IT SENT OUT TO THEM.

>> ALL RIGHT. NUMBER 14 WHICH IS OUR

[14.  FY Strategic Priorities and New Strategic Plan*]

AS YOU RECALL A COUPLE YEARS AGO NOW WE DID THE STRATEGIC PLAN AND WE DECIDED TO JOCKEY THEM AROUND FOR 2022.

AND MAKING A DETERMINATION AND IF ANYBODY HAS ANY OTHER THOUGHTS. THIS IS A LIVING, BREATHING AND IT IS WHAT WE ARE PUTTING MORE EMPHASIS ON RIGHT NOW THAN WE DID BEFORE I DON'T HAVE A SPECIFIC GAME PLAN IN MIND, BUT I WILL THROW ONE OUT TO START.

IT IS GETTING A HIGHER ROLE IN OUR STRATEGY.

YOU DON'T HAVE ONE. YOU DON'T HAVE THE SHEET?

>> NUMBER 14? WE'LL GET YOU ONE.

GETTING BACK TO SUMMARY STRATEGIES I WOULD LIKE TO SEE THE PRODUCT DEVELOPMENT MOVE UP AND THAT WOULD REFLECT THAT. AND IT IS STRATEGY C AFTER TOURISM AND MARKETING AND COMMUNITY AND STAKEHOLDER RELATIONS AND MAYBE DO PRODUCT DEVELOPMENT TO MOVE THE OTHERS

[02:25:02]

>> THE REALITY IS IT IS A HIGH PRIORITY AND IMPACT.

>> SO I WILL SLOT THAT IN THERE AS C.

>> AND THEN MAYBE -- MY THOUGHT IS MOVING STAFFING UP TO ONE THAT IS AVAILABLE.

>> JIM, YOU ALL CAN TAKE A LOOK AND REVIEW THIS AND WE CAN TABLE IT UNTIL THE MAY MEETING IF YOU WOULD LIKE SO YOU CAN HAVE SOME TIME TO REALLY, YOU KNOW, ANALYZE IT AND THINK THROUGH IT. YOU ARE WELCOME TO DO THAT.

THIS IS NOT A TIME-SENSITIVE -- AND SO WE CAN DEFINITELY DO THAT. WE HAVE MADE SHIFTS IN THE BUDGET BASED ON WHAT YOU SAY, BUT IT IS NOT ULTRA TIME SENSITIVE. BUT I WILL FROM A BUDGET PERSPECTIVE SAY THAT IF YOU ALL WOULD LIKE TO DO A NEW STRATEGIC PLAN FOR THE NEXT FIVE YEARS, I NEED TO BE ABLE TO INCORPORATE THAT INTO THE BUDGET.

>> SO LET'S MOVE ON AND IF EVERYBODY IS HAPPY WE CAN MOVE ON TO THE NEXT ITEM. THAT'S STRATEGIC PRIORITIES AND WE'LL TAKE THOSE OUT OF ORDER.

>> DO YOU NEED SOME TYPE OF A MOTION NOW?

>> SO FOR THE NEW STRATEGIC PLAN -- IF WE NEED TO DEVELOP A PLAN FOR RFP-ING THAT AND PUTTING IT INTO THE 21-22 BUDGET, IT WOULD BE HELPFUL IF WE COULD DO THAT TODAY.

IT IS NOT TIME SENSITIVE, BUT FROM A BUDGET PERSPECTIVE THAT

WOULD BE HELPFUL. >> I DEFINITELY -- YOU KNOW ME AND STRATEGIC PLANS. I WOULD DEFINITELY MAKE THE MOTION THAT WE WOULD PUT INTO OUR BUDGET A RENEWAL OF ATEGIC .

>> CAN WE PUT THE TIME ASIDE THAT WE SPENT ON THE LAST

ONE. >> I THINK AND I WILL DO SOME RESEARCH BEFORE I PUT IT INTO THE BUDGET.

LAST TIME WE STARTED WITH NOTHING AND -- I'LL BE HONEST WITH YOU. THE STRATEGIC PLAN WAS PRETTY EASY TO BUILD. NOW THAT WE HAVE ESTABLISHED OURSELVES A LITTLE MORE IT WILL TAKE MORE COMMUNITY INVOLVEMENT. IT WILL TAKE MORE RESEARCH TO SEE WHAT MARKET -- AND WITH THE MARKET PLACE CHANGES WITH COVID AND THE CONSUMER BEHAVIOR CHANGES IT IS A WHOLE NEW BALLGAME. I THINK WE SPENT $35,000 ON THE STRATEGIC PLAN THE FIRST TIME.

IF YOU WANT TO GIVE MERE A PARAMETER, I AM HAPPY TO DO THAT. I WAS SAYING I DON'T THINK WE NEED TO SPEND ANYMORE THAN 50, BUT THAT'S A SUGGESTION.

>> WELL, WE HAVE TO PUT IT OUT TO AN RFP ANYWAY.

WHEN THAT COMES BACK DEPENDING ON WHAT THAT IS WE CAN ADJUST ACCORDINGLY. AS LONG AS WE ARE CLOSE.

>> I WILL SET SOME DOLLARS ASIDE FOR THAT.

AND IF WE NEED TO MOVE SOME WE CAN DO THAT.

>> I WOULD SUGGEST MAYBE 40 AND THEN WE CAN SEE WHERE WE

[02:30:02]

IT BALANCES OUT IN TERMS OF SOME OF THAT.

>> VERY TRUE. >> AND WE WILL SEE MORE OF THAT AS WE GET INTO THE BUDGET NEXT TIME AROUND.

WE CAN TALK ABOUT THAT SOME MORE.

OKAY. SO WE ARE ON TO OLD BUSINESS.

[15.  Multi-Purpose Sports Complex Feasibility Study Update*]

THAT UNF -- >> YEAH.

I DID REACH OUT TO U IN, F -- TO UNF, BUT I WANTED TO GIVE YOU AN UPDATE ON THE PROJECT. WE HAVE INCORPORATED THE MARKET RESEARCH PORTION ACTUALLY INTO THE DESIGN -- INTO THE BID FOR THE DESIGN OF THE SPORTS COMPLEX.

WE ARE GOING TO TRY TO GET AS MANY -- AS MUCH INTEREST AS POSSIBLE DOING THAT IN A COMBINED EFFORT THREE THE RFP PROCESS -- OR AN RFQ PROCESS BECAUSE IT IS AN RFQ.

THIS PROJECT IS ON A TIGHT TIMELINE.

WE ARE TRYING TO MOVE THINGS AS QUICKLY AS POSSIBLE COLLABORATIVELY AND PUT PROJECTS SIMULTANEOUSLY TOGETHER. THE UNF RESEARCH PROJECT WAS A LITTLE PREMATURE AND SO WE INCORPORATED IT INTO THE BID FOR DESIGN. SO WE WILL HAVE MORE INFORMATION AT THE MAY MEETING BECAUSE THE DEADLINE FOR THAT BID, THAT RFQ IS MID TO LATE APRIL.

SO WE WILL HAVE MORE INFORMATION AT YOUR MAY

MEETING. >> OKAY.

AND FAIRGROUNDS MASTER PLAN UPDATE.

[16.  Fairgrounds Master Plan Update and Business Plan]

>> I'M STILL WORKING WITH OUR COUNTY AUDITOR AND OUR PARKS AND REC DEPARTMENT TO GATHER INFORMATION.

MY APOLOGIES THAT IT CONTINUES TO TAKE SO LONG.

THERE IS A LOT OF THINGS HAPPENING.

NOT THAT THIS IS NOT IMPORTANT.

PLEASE KNOW THAT. >> KIM HAS BEEN A SOLO SOLDIER FOR US HERE FOR AWHILE. WE UNDERSTAND THAT.

ALL RIGHT. VISITOR CENTER UPDATE.

>> WE ARE WORKING CLOSELY WITH THE MUNICIPALITIES AND JUST WAITING ON THEM TO GIVE US THEIR SPECS ON SIZE AND LOW -- OR EXACT LOCATION FOR THEIR SCREEN SO WE CAN GET THAT

CONTENT ROLLING. >> OKAY.

AND OF COURSE UPCOMING EVENTS.

>> THERE ARE A TON OF EVENTS. THE FIRST PART OF APRIL, THRASHER HORN HAS A GREAT CALENDAR FOR THREE DIFFERENT EVENTS. THERE IS -- MY BRAIN IS NOT GOING TO GIVE THEM TO ME RIGHT NOW.

BUT ALSO WITH THE CLAY COUNTY FAIR APRIL 1ST THROUGH THE 11TH. SO THERE IS A LOT HAPPENING IN APRIL. WE HAVE CORNHOLE, LIKE JOEL SAID, IN APRIL AS WELL. SO APRIL IS A BUSY MONTH.

MAY, IT SLOWS DOWN A LITTLE BIT.

WE HAVE A HORSE SHOW AT THE FAIRGROUNDS.

WE'VE GOT THE VINTAGE MARKET DAYS IS BACK IN MAY AT THE FAIRGROUNDS. AND THEN WE HEAD INTO

SPORTS -- SPORTS SUMMER. >> A BUSY JUNE.

>> A FOOD TRUCK FRIDAY. THERE IS FOOD TRUCK FRIDAY AND IT WAS A HUGE SUCCESS IN MARCH AND THEY WILL CONTINUE TO HAVE GREAT EVENTS. I THINK IT IS THE FIRST FRIDAY -- THE SECOND FRIDAY OF EVERY MONTH.

>> I THINK IT IS APRIL 12TH?

>> YES. SO GREAT THINGS ARE HAPPENING THERE. THE FARMER'S MARKET IN ORANGE PARK CONTINUES TO DO GREAT THINGS.

AND THERE IS, YOU KNOW, SUMMER EVENTS AND I ENCOURAGE YOU ALL TO TAKE A LOOK AT EXPLORE CLAY.COM FOR OUR EVENTS CALENDAR TO SEE EVERYTHING THAT IS HAPPENING BECAUSE THERE IS A LOT. THERE IS A LOT OF GREAT THINGS HAPPENING IN CLAY COUNTY.

>> YEAH. >> THAT IS THE HIGHLIGHT.

>> AND YOU CAN GO TO FOOD TRUCK FRIDAY AND IT IS A TERRIFIC EVENT AS ALWAYS. AND COUNCILMAN KELLY AND MRS. KELLY SHOULD BEACON GRAT LATED FOR PUTTING ON A TREMENDOUS EVENT. THERE ARE -- THERE WERE MORE

[02:35:02]

IT WAS GREAT. DID YOU GET A GOOD REACTION

AND A GOOD FEEDBACK? >> YES.

SO FAR ALL WE HEARD WAS POSITIVES.

WE SPLIT THE -- WELL, ED AND HIS TEAM, ED GAW WHO IS ON THE COUNCIL AS WELL CAME UP WITH THE IDEA OF SPLITTING UP THE FOOD TRUCKS ON EITHER SIDE OF THE PARK SO PEOPLE DON'T CONGREGATE BECAUSE THE LINES CAN GET LONG.

EVERY FOOD TRUCK SOLD OUT OF FOOD.

ONE OF THE TRUCKS RESTOCKED AND THEN SOLD OUT AGAIN.

>> WOW. >> THEY ARE PLANNING ON ADDING ANOTHER THREE OR FOUR NEXT TIME AROUND AND THEY ARE CONTINUING TO DO THE SEPARATING.

IT IS A TREMENDOUS EVENT. THEY ARE GOING TO KEEP IT GOING AND EVERYTHING. I AM HOPING AT SOME POINT THEY PICK UP SOME SORT OF A SPONSORSHIP OR SOMETHING LIKE THAT. BECAUSE IT IS STILL FUNDED BY HIM AND VAN AND EVERYTHING LIKE THAT.

AND THEY ARE STILL NOT CHARGING THESE FOOD TRUCKS ANYTHING TO BE THERE BECAUSE THEY ARE JUST TRYING TO KEEP

-- >> GOOD DEAL FOR THE FOOD

TRUCKS. >> IT IS UNBELIEVABLE.

I HAVE MENTIONED TO THEM THAT IT IS DEFINITELY LIKE THE -- IT IS THE CREME-DE-LA-CREME FOR THESE FOOD TRUCKS.

I THINK IT IS GETTING TO THE POINT WHERE IT CAN HAVE MORE LEGS AND BE MORE SUSTAINABLE GOING FORWARD.

>> IT IS SUCH A WONDERFUL EVENT.

THERE IS A GREAT ATTITUDE AND ENVIRONMENT AND ATMOSPHERE AT THE EVENT. IT IS VERY FAMILY ORIENTED AND IT IS JUST A PLEASURE TO WALK AROUND.

OF COURSE, THE WEATHER COULDN'T HAVE BEEN ANY BETTER FOR THE FIRST ONE. THAT'S FOR SURE.

>> YEAH. IT IS A UNIQUE EVENT AND IN A UNIQUE LOCATION AND A UNIQUE CONCEPT WITH THE MUSIC AND THE COOLERS AND THE CHAIRS AND THE THINGS LIKE THAT THAT ARE DONE. I THINK THERE IS A BIG SENSE -- A FEW OTHER PLACES TOO WHERE IT IS A BIG SENSE OF LET'S NOT MESS THIS UP. LET'S BE GOOD STEWARDS OF THIS BECAUSE IT DOESN'T HAPPEN THAT OFTEN.

AND IT IS TRUE. THERE IS A LOT OF GIVE AND TAKE AND NEGOTIATIONS AND THINGS LIKE THAT TO MAKE SURE THIS IS A SAFE AND RESPONSIBLE AS IT CAN BE FROM IT TAKING PLACE ON THE CITY PROPERTIES. THAT'S THE REAL THING.

>> THERE WERE GUESTS OUT ON THE FRONT PORCH THAT NIGHT.

>> GOOD SPOT TO BE IN. [INAUDIBLE] DOWN ON THE WATER

FRONT, SO, YEAH, AMAZING. >> ALL RIGHT.

ANYTHING ELSE? >> I HAVE ONE QUESTION.

I WAS WONDERING WHAT HAPPENED WITH OUR REGIONAL RECREATIONAL

PARK? >> THAT WAS THE SPORT

MULTI-PURPOSE SPORTS COMPLEX? >> YES.

>> YEAH. SO WE ARE -- RIGHT NOW WE ARE BIDDING THE DESIGN FOR THAT AND INCLUDED IN THAT -- IT IS

AN RFQ. >> THERE WAS A LOCATION THAT

THAT WAS TO BE DETERMINED. >> YEAH.

THE LOCATION IS STILL TO BE DETERMINED.

WE ARE INCORPORATING THE MARKET RESEARCH INTO THAT

REQUEST. >> WE HAVE NOT BEEN ABLE TO NAIL DOWN A LOCATION FOR A NUMBER OF REASONS WE ARE WORKING REALLY HARD AT IT. TO GET ANY KIND OF -- ANYTHING TO DO WITH REAL ESTATE THESE DAYS IS NOT AN EASY THING

ANYMORE. >> THEY HAD HOPED TO GET SOME PROPERTY I THINK THAT WAS ALREADY --

>> YES, AND THAT IS AN EVER-CHANGING CONVERSATION.

>> OKAY. >> SO WE HAVE NOTHING CONCRETE TO REPORT TO YOU, PAT. UNFORTUNATELY.

>> WELL, WE HAD ROYAL COACH TOUR COME UP ON FRIDAY TO GREEN COVE SPRINGS AND THEY TOURED THE JAIL AND THE RAILROAD STATION AND THE CABOOSE AND THE COURTHOUSE.

WE COOPERATE LET THEM IN THE MUSEUM.

WE WERE ANXIOUS TO GET -- WE ARE ANXIOUS TO GET BACK IN THE MUSEUM. AND THEN THEY WENT TO SAINT MARY'S AND THEY TOURED SAINT MARY'S AND THEY TOUR THE SPRING. THEY TOURED THE SPRING AND THEY ADD GREAT TIME. AND THEY WILL PROBABLY COME BACK. THIS WAS THEIR SECOND TRIP.

JUST GET THAT MUSEUM GOING FOR US, IF YOU CAN --

>> I AM WORKING ON IT. WE ARE WORKING ON IT.

[02:40:05]

I'LL KEEP YOU POSTED. >> SPECIAL SPEAKER BOARD

MEETING? >> ALL RIGHT.

ANYTHING ELSE? ALL RIGHT.

WE WILL ADJOURN AND SEE YOU AGAIN IN -- OH, DID YOU HAVE

SOMETHING? >> I JUST -- THIS WILL BE MY LAST OFFICIAL MEETING ON THE TOURISM DEVELOPMENT COUNCIL.

I AM -- I'M HAPPY AND SAD. THERE IS A REASON.

I'M STEPPING DOWN VOLUNTARILY, ALTHOUGH I REALLY HAVE ENJOYED WHAT I HAVE DONE. KIMBERLY'S NEW ASSISTANT IS MY DAUGHTER. AND SO THERE IS A CONFLICT OF INTEREST, SO I AM HAPPY TO STEP DOWN FOR ONE REASON AND SAD TO LEAVE YOU. I THINK YOU CAN TELL FROM MY COMMENTS THAT I AM A DIE HARD FLORIDA NATIVE, AND I GREW UP IN CLAY COUNTY, SO I AM COMMITTED TO THE SUCCESS.

AND SO IS SHE. SO MAYBE THAT'S A GOOD THING.

SO, WANTED TO THANK EACH ONE OF YOU FOR EVERYTHING THAT YOU ARE DOING TO SUPPORT OUR COUNTY.

IT'S MY HOME TOO. >> TERRIFIC.

THANK YOU SO MUCH. WE CERTAINLY ENJOYED HAVING YOU ON THE COUNCIL AND CERTAINLY WILL CONSIDER YOU A RESOURCE AS WE MOVE FORWARD AND TOUCH BASE WITH AND HOPEFULLY YOU CAN GET TO ANOTHER POINT IN THE PANDEMIC DEVELOPMENT AND WE CAN GET BACK TO HAVING SOME EVENTS.

>> I WILL SAY WE DO HAVE THE CHILI COOKOFF IN NOVEMBER ON THE 13TH ON THE BOOKS. WE ARE MOVING FORWARD WITH

THAT. >> EXCELLENT.

>> THE JULY 4TH, THE REASON WE MADE THE DECISION IS PLANNING WOO HAVE HAD TO START -- WOULD HAVE HAD TO START IN JANUARY BECAUSE YOU ARE LOOKING AT 10,000, 15,000 PEOPLE AND WE ARE STILL MANDATED BECAUSE A PORTION OF OUR RESIDENTS LIVE IN SKILLED NURSING.

THE STATE OF FLORIDA STILL MANDATES THAT WE CAN'T HAVE

VISITORS IN THE AREA. >> UNDERSTOOD.

APPRECIATE IT. ALL RIGHT.

THANK YOU. AND WE WILL NOW A

* This transcript was compiled from uncorrected Closed Captioning.