Jan 20, 2021 Tourist Development Council

[Call to Order]

[00:00:10]

>>> OUR FIRST ORDER OF BUSINESS IS TO TAKE OUR ROLL. SO WE CAN START TO MY RIGHT.

CITIZEN. >> VICE MARYLAND DEE ANDERSON TOWN OF ORANGE PARK.

>> BOB OLSON, CLAY COUNTY CITIZEN. >> MAKE SURE TO TURN YOURSELF

ON. >> MINE WAS ON AND THEN IT WENT OFF.

>> BOB OLSON, CLAY COUNTY CITIZEN. >> PAT SICKLES RIVER PARK AND

HOTEL. >> SUSAN HILL HOLIDAY INN SUITES AND PARK.

>> STEVEN KELLEY, SPRING PARK COFFEE AND CITY OF GRIN COSPRINGS.

>> AND THIS IS MIC CELLA. AND MY UNDERSTANDING GARY PATEL IS A FEW MINUTES AWAY AND WILL JOIN US IN A FEW MINUTES. FIRST ORDER OF BUSINESS IS PUBLIC COMMENT.

TO OPEN THE PUBLIC COMMENT ANYBODY INTERESTED IN COMMENTING TODAY, SEEING NONE, WE'LL CLOSE THE PUBLIC COMMENTS AND GO RIGHT TO THE APPROVAL OF OUR MINUTES FROM OUR LAST MEETING, WHICH WAS

[Approval of Minutes]

ARE NEEDED? >> >> MAKE A MOTION TO APPROVE THE

MINUTES AS ENTERED. >> ALL RIGHT. I'LL SECOND IT.

>> ALL RIGHT. ANY OTHER DISCUSSION? ALL IN FAVOR PLEASE SAY AYE.

>> AYE. >> AYE. >> ANY OPPOSED? MOTION CARRIES. 7-0. WE GO TO OUR FIRST PRESENTATION,

[2.  Penney Farms Museum Update]

>> EACH MONTH, THE PENNEY FARMS MUSEUM GIVES YOU AN UPDATE ON THEIR PRODUCT DEVELOPMENT GRANT FOR THE MUSEUM. THEY ARE VERY EXCITED. THEY HAVE CHANGED OUT THE GARAGE DOORS AND ARE DOING A LOT OF THE RESTROOM RETRO FITS AND MOVING ALONG QUICKLY WITH THE PROJECT.

SO THEY JUST GAVE YOU ALL A L LIST. THE SHUTTERS ARE GOING UP.

THERE'S LOTS OF MOVEMENT THERE AT THE PENNEY FARMS MUSEUM LOCATION RIGHT NEXT TO CITY HALL. SO THEY'RE IN PENNEY FARMS. HOPEFULLY THE NEXT FEW MEETINGS WE'LL GET AN UPDATE ON OPENING DATES AND THAT SORT OF THING BECAUSE THEY'LL BE SO FAR ALONG

WITH CONSTRUCTION. >> VERY GOOD. IT IS EXCITING TO SEE IT FINALLY UNDERWAY AND I'M ANXIOUS TO SEE THE COMPLETED PRODUCT. ALL RIGHT.

[3.  Airstream Ventures - Sports Event Update & Grant Requests]

FROM AIRSTREAM TO REVIEW AND DO SMT -- SOME OTHER THINGS. >> HEY EVERYBODY.

HOW ARE YOU GUYS TODAY? GOT A LOT OF EXCITING THINGS GOING ON.

I WAS TELLING KIMBERLY BEFORE THE MEETING, THERE'S BEEN A LOT OF STUFF THAT HAS HAPPENED PROBABLY IN THE LAST TWO WEEKS THAT WE'RE GOING TO TALK ABOUT THAT IT IS -- IT IS ONE OF THE REASONS WHY I GET EXCITED TO COME TO THE OFFICE EVERY DAY WITH THE STUFF WE'VE GOT GOING.

FI FIRST, IN THE GOOD NEWS DIVISION, HEY PADDLEBOARD JULY 10TH MARK YOUR CALENDAR. WE HAVE THAT LOCKED UP AND WE'LL TALK ABOUT IT A LITTLE BIT MORE IN A FEW MINUTES. BUT THE DATE IS JULY 10TH. THAT WILL MATCH UP WITH A FOOD TRUCK FRIDAY. SO WE'RE ABLE TO MAKE A BIG WEEKEND OF THE EVENTS IN GREEN COVE SPRINGS. THE NEXT BIG EVENT THAT WE'RE GOING TO DROP THE WORD ON TODAY IS THE AMERICAN CORN HOLE LEAGUE CONFERENCE EVENT IS COMING TO THE FAIRGROUNDS THANKS TO OUR FRIENDS AT THE FAIR APRIL 16TH THROUGH 18TH. SO AS THE FAIR IS FINISHING BREAKING DOWN, WE'RE TAKING OVER THE CATA MANS MARINA AND TURNING IT INTO A CORN HOLE VENUE.

WE'LL HAVE APPROXIMATELY BETWEEN 3 AND 500 COMPETITORS COMING IN FROM ALABAMA, MISSISSIPPI, GEORGIA AND FLORIDA FOR THREE DAYS OF COMPETITION THAT IN INCLUDES NIGHTLY BROADCAST LIVE OF THE CHAMPIONSHIP ROUNDS OF EACH DIVISION. SO GO BACK TO WHAT WE DID IN NOVEMBER, WE HAD THE REGIONAL EVENT WE HAD ABOUT 100 PEOPLE. THIS IS GOING TO BE BRINGING IN A LOT MORE PEOPLE. AND IT IS THAT NEXT LEVEL UP. IT IS THE BIGGEST EVENT WE CAN GET RIGHT NOW HERE. SO WE'RE EXCITED ABOUT BEING ALE TO ANNOUNCE THAT AND BRING THAT HERE. THE OTHER EVENT THAT -- AND WE'VE TALKED A LITTLE BIT ABOUT IT. BUT WE'VE GOT A LITTLE BIT MORE TEETH TO IT, A LITTLE BIT.

AND WE FOUND OUT EARLIER THIS WEEK WE MAY BE ADDING TO IT. SO THE SUNSHINE STATE GAMES, WE

[00:05:01]

WE'VE HAD DISCUSSIONS WITH BASKETBALL, ABOUT A YOUTH BASKETBALL TOURNAMENT.

WE'RE WORKING THROUGH THAT. WE'RE GOING BACK TO THE TDC MEETING IN NOVEMBER AND DECEMBER WHEN WE DISCUSSED THE NEW WEBSITE AND FISHING IS THE BIG THING, OKAY.

WE'RE TRYING TO GET -- WE'RE MEETING WITH A LOT OF DIFFERENT PEOPLE TO GET A HANDLE ON HOW DO WE PUT TOGETHER A FISHING EVENT. IT IS MORE DIFFICULT THAN I THOUGHT.

SO WE'RE TRYING TO PUT ALL OF THE MOVING PIECES TOGETHER TO -- WHEN WE DO IT, WE WANT TO PUT ON A FIRST CLASS EVENT THAT IS GOING TO BE SOMETHING THAT BECOMES AN ANNUAL EVENT AND WE'RE TRYING TO PUT ALL OF THE MOVING PIECES TOGETHER ON THAT. AND THEN DISK GOLF IS SOMETHING WE'RE GOING TO LOOK AT IN THE FUTURE. THERE'S ALREADY SOME DISK GOLF TOURNAMENTS. WHAT WE WANT TO DO IS FIND THE VENUE -- FIND THE AVENUES FOR US TO CREATE A DESTINATION DEFINING DISK GOLF TOURNAMENT THAT REALLY DRAWS EVERYBODY OUT TO RONNIE VAN ZANDT FOR ONE WEEKEND. AND GOBBLER GAPPLER WILL BE BACK IN NOVEMBER.

WE'RE LOOKING AT VETERANS DAY WEEKEND THIS YEAR. SO THAT WAY WE CAN MOVE IT INTO THAT MONDAY THAT EVERYBODY IS OFFER. SO NEXT SLIDE.

SO WE ADDED THIS -- AND JUST A REMINDER OF SOME OF THE EVENTS WE'VE HAD SINCE -- OVER THE LAST QUARTER. SO WE'RE BACK INTO IT, WE'RE GETTING INTO EVENTS.

SO WE HAD A NICE PUSH WITH THE GOBBLER GAPPLER, GREAT START. WE ARE WORKING WITH ANOTHERRAPP WE ARE WORKING WITH ANOTHER TO BRING INTO CONVERSATION CALLED BONO BUILT, THEY ARE A MERGING WRESTLING COMPANY THAT HAS A BIG FOOTPRINT IN THE MIDWEST. SO WE'RE WORKING WITH THEM ON THEIR START THEIR TOUR IN THE MIDWEST, HOW DO WE MIRROR WHAT THEY BRING TO THE TABLE FROM A COMPETITION AND COACHING STANDPOINT. IT IS NOT JUST ABOUT THE COMPETITION, THEY BRING NATIONAL LEVEL, OLYMPIC LEVEL COACHES TO THE VENUE TO DO CLINICS AND CREATE THAT NOW. WHEREAS WE HAD 275 PARTICIPANTS WE CAN POTENTIALLY DOUBLE THAT NEXT YEAR WORKING WITH THEM. THAT'S WHERE WE'RE WORKING AT WITH THAT ONE.

THE NEXT ONE, WE ALREADY TALKED ABOUT THE REGIONAL AND WHAT WE'RE GOING TO DO WITH THAT.

WE HAD 120 ATTENDEES, 109 PARTICIPANTS. WE'RE GOING TO BLOW THAT OUT OF THE WATER WITH THIS NEXT EVENT. PROBABLY LOOKING AT 200, 350 ROOM NIGHTS OUT OF THAT ONE.

NEXT ONE IS CYCLO CROSS. CYCLO CROSS WE HAD AT THE BEGINNING OF THE MONTH, WE HAD 102 PARTICIPANTS, 80 FROM OUTSIDE OF THE AREA. WE ONLY GOT THREE ROOM NIGHTS.

THAT WAS THE DISAPPOINTING PART. ONE OF THE THINGS WE LEARNED -- AND IT IS A COVID HICCUP -- THERE WASN'T MUCH OF A CYCLO CROSS SEASON IN THE SOUTHEAST THIS YEAR BECAUSE EVERYTHING GOT PUSHED BACK. WE DID A ROAD RACE IN OCTOBER. NORMALLY THAT IS A SUMMER, EARLY FALL -- I SAY FALL, AUGUST SEPTEMBER EVENT. MOVING IT BACK TO OCTOBER.

THAT'S WHEN THEY START TO SHIFT THEIR TRAINING INTO THE CYCLO CROSS.

THIS IS ONLY THE SECOND EVENT IN THE STATE THIS YEAR, DURING THE CYCLO CROSS SEASON.

THEY HAD A GREAT TIME AT RONNIE VAN ZANDT PARK. WE GOT A LOT OF POSITIVE REVIEWS. THEY WANT TO TALK ABOUT BRINGING IT BACK NEXT YEAR BIGGER AND BETTER. ULTIMATELY WHAT WE WANT TO DO IS THEY CALL US EVERY YEAR AND SAYING THIS IS WHERE WE WANT TO KEEP IT AT. THAT'S THAT.

IN THE NEW STUFF WE SUBMITTED A BIT FOR THE U.S.A. ARCH ERY TARGET OPENS IT WOULD TAKE PLACE AT THE FAIRGROUNDS. THEY WOULD TAKE OVER THE MIDWAY, ANYWHERE THAT THERE IS GRASS.

AND THEN WHAT WE PROPOSE TO THEM IS TAKING THEIR FINALS, WHERE IT IS THREE TO FOUR LANES AND

[00:10:02]

BUT IT IS A GREAT ENTRYWAY FOR US INTO THE CONVERSATION WITH THEM.

WE HAVE JUST SUBMITTED OUR BID TO HOST THE WOMEN'S NIT BASKETBALL TOURNAMENT.

THE WOMEN'S NIT EVERY YEAR IS BASED IN COLLEGE HOME COURT DESTINATIONS.

DUE TO COVID, THEY'RE NOT GOING TO TRAVEL TEAMS ALL OVER THE COUNTRY.

THEY'RE NOT GOING TO MAKE TEAMS PAY 70 TO $80,000 TO DO BID FEES TO HOST THESE GAMES.

THEY'RE PUTTING THE EVENT ON AND THEY ARE LOOKING FOR DESTINATIONS TO HOST EITHER THE FIRST THREE ROUNDS OR THE FINAL THREE ROUNDS. THE FIRST THREE ROUNDS ARE SAME TIME AS THE CHAMPIONSHIP, NOT AN IDEAL SCENARIO FOR US. SO WE PUT IN A BID FOR THE FINAL THREE FOUND, THAT WOULD BE THE FINAL EIGHT TEAMS WOULD COME IN AND A MINIMUM FIVE NIGHT STAY, FOUR TO FIVE NIGHT STAY FOR TEAMS. AND ALL EIGHT TEAMS ARE GUARANTEED TWO GAMES. SO THAT MAKES IT EVEN MORE APPEALING FOR US FROM THAT

STANDPOINT. >> JOE -- >> YES.

>> GO AHEAD. >> IN TERMS OF THE WNIT, WHERE ARE YOU --

>> OAKLEY HIGH SCHOOL. SO ONE OF THE THINGS WE TALKED WITH THEM ABOUT IS, YOU KNOW, WHAT VENUES ARE YOU LOOKING AT? AND THEY ARE OPEN TO ANYTHING AND EVERYTHING.

THEY ARE OPEN TO BALLROOMS, CONVENTION CENTERS, ANYTHING FROM THAT STANDPOINT.

WHAT WE'VE KIND OF ENTICED THEM WITH IS USING SOME OF OUR PARTNERSHIPS HERE LOCALLY TO PROVIDE THEM A LOW COST EFFECTIVE VIDEO STREAM BROADCAST FEED FOR THE FIRST TWO ROUNDS.

THEIR CHAMPIONSHIP GAME IS ON CBS SPORTS NETWORK LIVE. SO WE GET THE LIVE TV PIECE AT THE END. BUT HELPIN THEM GET THE TV CREW IN FOR THE FIRST TWO DAYS OF THE COMPETITION AT A KIND OF BARGAIN RATE IF YOU WILL INSTEAD OF THEM HAVING TO SHIP EVERYBODY IN AND PAYING THE COMPANY EXTRA, WE TOLD THEM WE'RE GOING TO BE ABLE TO WORK WITH EVERYBODY AND GET THEM TO COMMIT TO THAT. THEN SOME OTHER EVENTS THAT WE'RE WORKING ON, WE TALKED ABOUT FISHING AND DIS-E DISK GOLF. THE OTHER ONE, AND IT IS GOING TO MORE OF A LITTLE BIT MORE. THE GUYS WHO RUN POWER BOAT P1 AND AQUA X.

SO AS WE TALKED ABOUT, WE LOOKED AT THE JET SKI RACE LAST YEAR, IT IS PARK, COULDN'T MAKE IT HAPPEN. WE LOOKED TO DO IT AT KINGSLY LAKE.

NOT REALLY WHAT WE WANT TO DO FROM SELLING THE DESTINATION STANDPOINT.

WELL, THE AQUA X GUYS HAVE A DIFFERENT ROUTE ON THEIR RACES. AND THEY PARTNER WITH POWER BOAT P1. SO THIS IS AN INTERNATIONAL GLOBAL TOUR THAT BRINGS IN ROUGHLY 150 TO 100 COMPETITORS DEPENDS ON WHAT TIME OF YEAR AND WHERE THEY'RE AT IN THEIR SCHEDULE. BUT IT IS A REALLY GREAT EVENT, BRINGS AN INTERNATIONAL TV EXPOSURE, TWO DAYS OF STAY IN REALLY ACTIVATE. WHAT WE HAVE SHIFTED GEARS WITH THEM ON IS THEY HAVE A NEW EVENT I GUESS IS THE BEST WAY -- NEW SPORT.

IT IS CALLED MOTTO SURF. I AM BRINGING IT TO YOU TODAY YOU GUYS CAN TELL ME, WE HAVE ENOUGH GOING ON WE DON'T NEED MOTORIZED SURF BOARDS OUT ON THE RIVER OR HEY, WE REALLY LIKE THIS, LET'S SEE WHERE IT GOES AND THEN WE CAN COME BACK WITH YOU GUYS AT THE NEXT MEETING WITH A PROPOSAL A LITTLE BIT MORE CONCRETE. BUT THE WAY IT WORKS IS, THEY HAVE MOTORIZED SURF BOARDS. IT IS ALMOST LIKE A MOTORCYCLE IN THE WATER.

AND THEY WOULD SHOOT OUT, DO THE RACE. IT IS AN INTERNATIONAL LEVEL EVENT. THEY HAVE PEOPLE -- THE EVENT STARTED OVER IN EUROPE IN THE MIDDLE EAST AND NOW THEY'RE BRINGING IT TO THE UNITED STATES.

THEY DID AN EVENT IN ORLANDO LAST YEAR. AND NOW THEY'RE LOOKING TO BUILD THEIR U.S. TOUR HERE. AND SO WE STARTED TALKING WITH THEM LAST WEEK.

THEY GOT BACK TO US AND SAID, HEY, HERE'S SOME OF THE BRUSH STROKES.

THEY NEED A $25,000 BID FEE. IT GETS YOU THE EVENT, IT GETS YOU THE TV.

IT GETS YOU THE INTERNET LIVE STREAM. IT ALSO GETS YOU SOME OF THEIR KEY INFLUENCERS. SO AS WE -- AS YOU GUYS HAVE TALKED A LOT OF BRANDING CLAY COUNTY AS AN OUTDOOR DESTINATION, THESE ARE T THE -- SOME OF THE INFLUENCERS

[00:15:04]

SO THEY'VE GOT A COUPLE OF THEIR INFLUENCERS THAT HAVE 6 TO 7 MILLION FOLLOWERS ON INSTAGRAM.

SO IT IS MARRYING THOSE KIND OF COMPONENTS TOGETHER IN THE EVENT.

SO THAT IS AN EVENT THAT IS SITTING THERE FOR THE SECOND HALF OF 21 THAT IS AVAILABLE, IF Y'ALL WANT IT. IT WILL NOT HURT MY FEELINGS AT ALL IF Y'ALL TELL ME JOEL, KEEP BRINGING US STUFF. WE DON'T NEED MOTORIZED SURF BOARDS OUT ON THE RIVER.

LET'S FOCUS ON WHAT WE'VE GOT AND MAKE IT BETTER. SO I -- THERE'S GOING TO BE SOME STUFF THAT YOU GUYS ARE GOING TO COME BACK TO ME AND SAY, HEY, JOEL, THANKS FOR BRINGING IT, IT IS A -- TRUST ME. MY JOB I FEEL LIKE IS TO BRING YOU GUYS THE EVENTS AND YOU GUYS TELL ME IF IT FITS OR NOT. AND WE CAN KIND OF MAKE IT AS BEST AS WE CAN FOR THE

DESTINATION. SO -- >> CAN I ASK A QUESTION?

>> SURE. >> ABOUT -- DO YOU HAVE ANY TYPE OF INFORMATION, LIKE HOW LONG IS IT GOING TO BE? WHAT KIND OF ENVIRONMENTAL IMPACT? DO THEY HAVE STUDIES LIKE THAT? GUESS IT IS IN RELATION TO THE - MANATEES, RIGHT?

SO WHEN DO THE -- WHEN IS MANATEE SEASON, IT IS JANUARY? >> EVERY DAY.

>> ALL RIGHT. >> SO TO GIVE YOU -- LET ME INTERRUPT YOU FOR A SECOND.

SO ON THE MANATEE ISSUE. WE DEALT WITH THIS -- IT IS WHY WE DIDN'T -- WE COULDN'T DO THE JET SKIS IN SPRING PARK. THE MOTTO SURF GUYS MAY NOT BE GOING FAST ENOUGH AND THEY'RE NOT PROPELLED DRIVEN. SO THAT CHECKS A COUPLE OF BOXES FROM FISH AND WILDLIFE THAT HELP US IN THE PERMIT PROCESS. THEY'RE STILL GOING TO HAVE TO LAUNCH AND PUSH OUT BECAUSE THE MANATEES USUALLY ARE NORMALLY CLOSER TO THE SHORE LINE. FROM AN ENVIRONMENTAL ASPECT, THEY ARE VERY VIGILANT ON MAKING SURE THAT THEY DON'T MESS UP THE ENVIRONMENT.

THEY'VE GOT A -- THE P1 GUYS WHO KIND OF OVERSEE THIS MOTOR SURF TOUR AS WELL, THEY HAVE A FOUNDATION THAT IS DESIGNED TO HELP ENRICH THE ENVIRONMENT, WORK WITH THE ENVIRONMENT, MAKE DONATIONS AND THEY KIND OF FOCUSED IN CENTRAL FLORIDA MAINLY BUT THAT IS THEIR MIND-SET. WHEN THEY DO THE MANATEE WATCH FOR THE P1 RACE, THEY BRING A HELICOPTER IN THAT IS FLYING OVER THE RACE REN VIEW THE ENTIRE -- VENUE THE ENTIRE TIME.

AND A BOAT OUT THERE LOOKING FOR MANATEES. IF A MANATEE COMES IN THE AREA, RED FLAG, EVERYTHING STOPS IMMEDIATELY GET EVERYBODY OFF THE COURSE UNTIL THE MANATEE SWIMS THROUGH. WHICH IS ABOUT 45 MINUTES. NOT THAT ANYBODY IS SITTING

THERE LOOKING AT YOUR WATCH COUNTING SECONDS BUT -- >> MANATEE DELAY.

>> YES. >> I MEAN, FOR LIKE FOR ME IT IS EASY TO SAY, YOU KNOW, THEY MAKE DONATIONS, IT IS LIKE SAYING I'M A PET STORE, I'M GOING TO DONATE A MILLION DOLLARS BUT I'M STILL A PET STORE, YOU KNOW, SELLING A LOT OF LIKE ANIMALS THAT, YOU KNOW, THAT WE BREED AND ALL OF THAT INSTEAD OF -- SO I WON'T EVEN REALLY CONSIDER THAT. I LIKE THE IDEA OF, LIKE, INTERNATIONAL MAKING US AN INTERNATIONAL VENUE. BUT THEN MY OTHER CONCERN IS LIKE THE SMALL TOWN FEEL OF IT. LIKE HOW WILL THAT IMPACT OR WILL IT MEAN IMPACT OUR SMALL TOWN FEEL? LIKE DOES IT -- YOU KNOW, DOES IT MAKE US NOT FEEL SMALL TOWN

ANY MORE? OR IT DOESN'T IMPACT IT? >> TO A DEGREE.

THE WAY WE WERE -- AND WE'LL TALK A LITTLE BIT ABOUT IT WHEN WE DO THE PADDLEBOARD GRANT IN A FEW MINUTES. ONE OF THE THINGS THAT COMES WITH THIS IS THE TV BROADCAST.

SO WHAT WE'RE DOING, AND THIS IS THE BIG PICTURE IDEA WITH SOME OF THESE EVENTS, IS WE'RE INTRODUCING CLAY COUNTY TO THE WORLD. AND IT IS A -- NOW, IT IS A SEGMENT OF POPULATION THAT PEOPLE WHO ARE GOING TO -- NOW I WILL BE HONEST I WENT DOWN THE RABBIT HOLE ON YOUTUBE FOR ABOUT TWO HOURS AND WATCH PEOPLE DO THIS.

SO IT IS KINDS OF FASCINATING WHEN YOU START GETTING INTO IT. BUT IT IS ONE OF THOSE THINGS WHERE WE'RE INTRODUCING OURSELF, THE COUNTY TO A GROUP OF PEOPLE WHO ARE ALREADY OUTDOORS IT KIND OF CHECKS SOME OF THE BOXES. AND THEY MAY NOT KNOW THAT CLAY COUNTY EXISTS.

SO FROM THAT STANDPOINT, THAT IS -- WE'RE USING THIS AS THAT OPPORTUNITY.

AND IN THE TV SHOW, THERE'S A SEGMENT THAT IS BUILT TO INTRODUCE THE SMALL TOWN FEEL.

TO THE WORLD. IT IS NOT NECESSARILY JUST A 30 MINUTE SHOW AND THEY'RE JUST GOING TO SHOW 30 MINUTES OF PEOPLE RACING OUT ON THE RIVER. THERE'S LITTLE -- THERE'S

[00:20:02]

WE'RE HERE AT SPRING PARK, BEAUTIFUL PARK IN THE BACKGROUND.

YOU'VE GOT THE RIVER. FOOD TRUCK FRIDAY IS THE DAY BEFORE.

SO THEY'LL GET SOME OF THAT FLAVOR AS WELL. SO YOU'LL GET A GOOD SENSE OF HOW THE DESTINATION IS. AND THE SELLING POINTS THAT WE'RE ALWAYS -- WE ALWAYS PREACH ABOUT WHAT IS GREAT AT CLAY COUNTY. THAT IS WHAT WE'RE GOING TO BE TRYING TO PORTRAY AND WILL EVENTUALLY IN THE BROADCAST FROM THAT STANDPOINT.

>> SORT OF AN OLYMPIC MOMENT THAT THE NETWORKS USE TO -- >> ABSOLUTELY.

>> TALK ABOUT THEIR VENUE AND WHAT IS HAPPENING. WHAT WAS THE TIME FRAME ON THAT,

JOEL, AGAIN? >> THEY ARE LOOKING AT AUGUST -- BETWEEN JULY AND

SEPTEMBER. >> JOEL, I WANTED TO JUST ASK YOU, BECAUSE THERE ARE SOME PEOPLE WHO LIVE ABOARD THERE. THEY'RE IN THE RIVER OUT FROM SPRING PARK.

HOW CAN WE GET THEM TO RELOCATE? DO YOU HAVE ANY IDEA? >> GREAT QUESTION.

WE'LL HAVE TO -- THEY'LL GET BUZZED ONCE BY ONE OF THESE SURF BOARDS I THINK.

I THINK WE'LL HAVE TO -- THAT WOULD BE SOMETHING WE WORK WITH, THE COAST GUARD AND THE TOUR PROMOTERS TO SEE HOW WE CAN HANDLE THAT AND MAKE THAT HAPPEN.

>> THEY USED TO -- A LOT OF THEM USED TO LIVE AT THE PIER. THEY HAD TO MOVE.

SO, YOU KNOW, THIS IS OUR HOME. AND THEY'RE THERE LEGALLY. I MEAN OR --

>> YOU ARE THIS. >> I'M SURE THEY HAVE BEEN ASKED TO MOVE PREVIOUSLY.

>> I DON'T THINK -- WE'RE STILL GOING AND I WANTED TO BRING THIS UP TO Y'ALL AS MORE TO KIND OF FLOAT THE IDEA OUT THERE AND KIND OF GET IT ON YOUR RADAR BECAUSE WE'VE BEEN TALKING WITH THEM FOR ABOUT TWO WEEKS ON THIS AND REALLY GOT A LITTLE BIT MORE INFORMATION TODAY BUT WE'RE STILL -- WE'RE STILL WORKING ON A LOT OF DETAILS. WE'RE NOT SURE WE CAN DO IT IN SPRING PARK. WE'RE TRYING TO FIGURE THAT PIECE OUT BECAUSE THEY'VE GOT TO BE ABLE TO STAND IN THE WATER AND THEN JUMP UP ON THE BOARD AND SHOOT OUT.

WE'RE NOT SURE WE CAN DO THAT IN SPRING PARK SAFELY WITHOUT STEPPING ON THE ROCKS.

AND THE FOLKS IN GREEN COVE WE'VE TALKED WITH THEM WITH THE PADDLEBOARD RACE, THEY DON'T WANT EVERYBODY STEPPING ON THE ROCKS. WE'VE GOT A PLAN FOR THE PADDLEBOARD RACE. BUT IT WORKS FOR PADDLEBOARDS, IT DOESN'T WORK FOR A MOVING SURF BOARD. SO WE'VE STILL GOT SOME WORK TO DO.

BUT I WANTED TO BRING IT UP TO YOU GUYS AS SOMETHING THAT IF, AS AN OPPORTUNITY, THAT IF YOU WANTED US TO PURSUE IT, GREAT. IF NOT, IT IS OUT THERE AND JUST KIND OF PUT IT ON YOUR RADAR, NOT NECESSARILY AN ACTION ITEM BUT IT IS SOMETHING THAT AT LEAST KIND OF GET THE

INFORMATION ROLLING FROM THAT STANDPOINT. >> I HAD TWO QUESTIONS.

WHAT STEP FOOTPRINT? ARE THEY JUST DOING LAPSE OR -- >> THEY'RE JUST DOING LAPS.

IT IS QUASI -- IT WOULD BE CONFINED TO -- LET'S SAY THREE FOOTBALL FIELDS IN THE RIVER.

XIFRM. GO OUT PAST THE PARK AT SPRING PARK A LITTLE BIT AND THEY DO THE ZIG ZAG COURSE TO GET THE DISTANCE THAT THEY NEED TO DO THE ROAD.

>> SO IT WOULD BE MINIMAL IMPACT OPERATIONAL BOATING. >> ABSOLUTELY.

>> HOW MANY DAYS. >> THAT WOULD BE A TWO DAY EVENT.

>> SO THERE WOULD BE SOME OVERNIGHTS. >> THERE WOULD BE SOME OVERNIGHTS. AND HOPEFULLY THERE WOULD BE, WITH THEM COMING IN FROM ALL

OVER, THEY'RE GOING TO KCOME INA COUPLE DAYS EARLY. >> YEAH.

>> JOEL, SOMEWHERE IN THERE THERE WAS A $25,000 NUMBER THROWN OUT THERE.

WHAT WAS THAT? >> YES. THAT $25,000 WAS THE BID FEE.

SO WE'RE GOING TO TALK ABOUT THAT WHEN WE GO OVER THE PADDLEBOARD GRANT.

SO THE $25,000 IS THE FEE THEY CHARGE TO VENUES TO BRING THE EVENT TO THEM.

AND THAT COVERS SOME OF THEIR EXPENSES BUT IT ALSO COVERS THE BROADCAST.

AND GETTING THE ELEMENTS THAT COME IN THE BROADCAST. WITH A LOT OF THESE, IF WE WERE TO GO OUT AND TRY TO DO OUR OWN BROADCAST IT IS A MINIMUM OF $50,000, $60,000 PRODUCTION EXPENSE. THEY'RE ABLE TO ABSORB SOME OF OF THAT THROUGH SPONSORSHIP.

BUT THEY'RE ALSO GIVING UP AT TIMES, THEY'RE GIVING YOU TIME IN THE SHOW.

AND THAT'S WHAT WE'RE ALSO PAYING FOR FROM THAT STANDPOINT. >> THEY ALSO GET PROGRAMMING

WHICH THEY NEED -- THEY CAN'T JUST SHOW A DARK SCREEN. >> EXACTLY.

>> SO ESSENTIALLY FOR THEM THEY GET THE BEST OF BOTH WORLDS OUT OF THAT.

WHAT IS YOUR TIME DATE AS FAR AS NOTIFYING YOU? DO WE HAVE TO MAKE A DECISION

TODAY OR MARCH OR -- >> I THINK WE CAN HOLD OFF UNTIL MARCH.

[00:25:03]

SOMETHING TO PUT ON Y'ALL'S RADAR, THAT WILL BE COMING IN MARCH FROM THAT STANDPOINT.

IT MAY BE SOMETHING THAT WE EVENTUALLY, FROM WORKING WITH KIMBERLY AND THE TEAM IS, WE MAY COME BACK AND SAY, A, WE CAN'T DO IT, OR, B, THAT'S A LOT OF MONEY FOR NOT AS MUCH BANG FOR OUR BUCK. AND NOW WE'RE GOING TO BE PRO PROMOTING MOTOR SURF BOARDS COMING TO CLAY COUNTY. THAT MAY NOT BE WHAT WE NEED.

SO THERE'S STILL -- THERE'S STILL SOME STUFF. BUT IT IS AN EXCITING OPPORTUNITY. AND I WANTED TO SHOWCASE THAT ONE A LITTLE BIT AS WE'RE GETTING A LOT OF TRACTION FROM A LOT OF DIFFERENT ANGLES AND WE'RE TRYING TO FIGURE OUT.

WE'RE NOT JUST SAYING YES TO EVERYTHING. WE'RE TRYING TO FIGURE OUT WHICH ONES FIT. AND SOME ARE GOING TO BE A LITTLE BIT IN THE GRAY AREA.

I GOT A FEELING THIS ONE IS DEFINITELY GRAY. BUT IT IS ALSO -- IT IS A UNIQUE OPPORTUNITY FOR US TO ACTIVATE THE WATER, SELL THE DESTINATION BUT ALSO CREATE A NEW NICH

NICHE, IF YOU WILL FROM THE MOTORIZED SURF BOARD. >> I'VE GOT A QUESTION ON THE BID FEE. I HEARD YOUR ANSWER THERE, MORE OPERATIONAL TYPE COST IN IT.

BUT IS THIS AN APPLICATION BID FEE? BECAUSE SEVERAL TIMES TOWNS CAN COME IN THEY ALL PUT 25K IN, YOU'RE THE -- THE REST OF THE FEES STAYS SYSTEM THAT HOW IT

WORKS OR NOT? >> NO. NOT FOR THIS ONE.

YOU'RE RIGHT, WE'RE SAYING THEY'RE COMING. HERE'S THE INVOICE AND THIS IS

WHAT YOU'RE PAYING. >> OKAY. >> BUT HERE'S THE ELEMENTS YOU GET WITH IT. AND YOU GET -- THERE WILL BE A DETAILED CONTRACT OF HERE'S ALL

OF THE THINGS THAT COME WITH IT. >> SO IT IS ALMOST LIKE AN AWARD --

>> IT REALLY -- IT IS LABELED AS A, QUOTE, BID FEE, BUT IT IS SOMETHING THAT IF OBVIOUSLY WE

DIDN'T GET IT, WE'RE NOT ON THE HOOK FOR IT. >> JOEL, WHAT ABOUT THE WEATHER IMPLICATION, JULY, AUGUST, SEPTEMBER, HURRICANE SEASON, IF SOMETHING WIPES OUT THIS EVENT,

WEATHER RELATED, WHAT HAPPENS? >> SO THEY DID THE ONE IN ORLANDO IN THE MIDDLE OF A STORM. SO THEY JUMPED -- AS LONG AS THERE'S NOT LIGHTNING, THEY'RE GOING TO TRY TO PUT THEM OUT THERE. THE GREAT THING ABOUT SPORTS LIKE THIS IS, THEY'RE ALREADY ADRENALINE JUNKIES. SO WHEN YOU THROW A LITTLE BIT MORE WIND AND RAIN, OKAY, YOU JUST ADDED ANOTHER OBSTACLE AS PART OF THE RACE.

>> ALSO, WE SHOULD BE OKAY IN JUNE AND JULY. I MEAN, JULY, AND AUGUST.

BECAUSE I DON'T THINK THAT WE HAD HIT ANY KIND OF STORM -- IT STARTS FROM SEPTEMBER ONWARDS.

>> WELL, THAT'S THE PEAK. BUT WE DID SEE -- WE SEE STORMS THROUGHOUT.

IT IS JUST A QUESTION OF WHETHER OR NOT THEY COME IN OUR DIRECTION OR NOT.

>> RIGHT. >> I MEAN, THAT MAY BE SOMETHING THAT WE LOOK AT WEATHER

INSURANCE AND -- >> WELL, AND THE OTHER PIECE OF IT TOO IS THEIR EXPOSURE THEY'RE KIND OF ON THE HOOK TOO BECAUSE THEY'RE BRINGING PEOPLE IN FROM ALL OVER THE WORLD.

IF, LET'S SAY WE'VE GOT -- I'M GOING TO USE THE JULY 10TH BECAUSE I KNOW THAT IS A SATURDAY. BUT WE'VE ALREADY GOT AN EVENT. SO FOR AN EXAMPLE IF WE SAID IT WAS JULY 10TH AND 11TH, THEN WE WOULD PROBABLY JUST PUSH IT BACK A WEEK AND MOVE IT TO THE NEXT WEEKEND. IT WOULD BE LIKE A BASEBALL TOURNAMENT, WE RAINED IT OUT AND

THEN COME BACK AS SOON AS WE COULD. >> QUESTION ON THIS JOEL, IS ALL OF THIS NUMBERS, THE DOLLAR AMOUNTS THAT WERE PRESENTED FOR DIFFERENT EVENTS IN THE ORAL ECONOMIC IMPACT, I ASSUME THAT IS THE IMPACT TO THE CLAY COUNTY, CORRECT?

>> YES. >> I THINK YOU KNOW, WE HAVE TALKED INTERNALLY ABOUT WITH YOU AND MAYBE KIM, WE'VE GOT TO HAVE SOME SORT OF TRACKING WHERE THESE DOLLARS ARE -- FOR MOST OF IT ARE STAYING WITHIN THE CLAY COUNTY, BECAUSE WE ARE SURROUNDED COUNTYIES.

AND WHETHER IT IS A ROOM NIGHTS OR WHETHER IT IS A RESTAURANTS OR WHETHER ANY OF THAT RELATED.

SO IF YOU GUYS ARE HOSTING THE EVENT, WHETHER DURING THE REGISTRATIONS OR AT THE EVENT, SOMEHOW, WE'VE GOT TO FIGURE OUT A WAY THAT WE CAN TRACK THE ACTUAL IMPACT ON THE CLAY COUNTY. ARE THERE REALLY STAYING HERE? ARE THEY, YOU KNOW, OR ARE THEY

JUST COMMUTING? >> SO WHAT WE -- I'LL GIVE YOU A COUPLE OF EXAMPLES, ONE WITH THE CYCLO CROSS. A TON OF -- GO BACK, THERE WERE 80 OUT OF AREA VISITORS.

ONLY 22 FROM -- AND I SAY OUT OF AREA. 22 ARE IN THE JACKSONVILLE NORTHEAST FLORIDA AREA. 80 WERE FROM OUTSIDE OF THAT. OF THAT, 76 DROVE UP THE DAY OF THE RACE. PART OF IT WAS THE OLDER AGE -- WE HAD ONE -- WE HAD THE

[00:30:03]

SO A COUPLE OF THEM CAME UP EARLY SPENT THE NIGHT AND KNEW THEY WERE RAISING FIRST THING IN THE MORNING. EVERYBODY ELSE, JUMPED AT THE CAR 5:00 IN THE MORNING, DROVE IN IN. SO WHAT WE'RE DOING NOW AT THE REGISTRATION IS MAKING SURE WHO IS STAYING AND WHERE THEY'RE STAYING AT.

AND REALLY HONING IN ON THAT. WHEN WE DID THE WRESTLING EVENT, WE GOT THAT THEY WERE STAYING IN THE COUNTY. THAT NUMBER IS BASED OFF OF CLAY COUNTY HOTEL ROOMS.

IT IS NOT -- IF THEY STAYED IN DUVAL, WE WON'T COUNT IT. >> I THINK JUST GOOD TO KNOW FOR THE TDC BOARD FOR HOW MUCH -- WE DON'T NEED TO KNOW WHO STAYED AT MY HOTEL OR SUSAN'S HOTEL.

AS A BOARD WE JUST WANT TO SEE HOW MANY ROOM NIGHTS THIS EVENT HAS PRODUCED.

OVER HERE, WE'RE ONLY PREDICTING HEY, WE'LL PRODUCE 500 ROOM NIGHTS.

OKAY BASED ON THAT WE HAVE ALL OF THESE DOLLAR AMOUNTS. BEING PROVIDED. ONLY 200 NIGHTS- IF YOU CAN PROVIDE DATA AND SHARE WITH THE BOARD, I AM SURE IT WILL BE USEFUL TO SEE THE ACTUAL IMPACT. AND I THINK, YOU KNOW, OVERALL, IT IS A GREAT PARTNERSHIP WITH AIRSTREAM VENTURES. WITH ALL OF AIRSTREAM VENTURES TRYING TO BRING MORE EVENTS.

AND I JUST SEE THE CHAMBERS WALKS IN, THAT WAS MY NEXT QUESTION WAS, IS USUALLY I'VE SEEN THAT THE TDC AND THE CLAY CHAMBER AND AIRSTREAM VENTURES, I DON'T KNOW IF WE HAVE ANY CONNECTION WITH THE CHAMBERS YOU GUYS WORK TOGETHER WITH THE CHAMBERS OR HAVE PUT AN EVENT TOGETHER. BECAUSE CHAMBERS HAS A LOT OF HOURS AS WELL --

>> WE'RE WORKING ON THAT RIGHT NOW. INTERNALLY WE'RE TRYING TO FIGURE OUT A COUPLE OF THINGS HOW BEST TO TACKLE THAT. WHETHER THAT IS DO WE NEED TO START UP A SEPARATE 5013C ON THE SPORTS COMMISSIONS OR IS IT ANOTHER MECHANISM THAT WE DO TO HELP DO THAT. WE'RE STUDYING -- WE'VE BEEN LOOKING AT THAT.

WE'RE TALKING WITH A COUPLE OF LAWYERS TO FIGURE THAT PIECE OUT RIGHT NOW.

BUT, YES, THAT IS SOMETHING AS WE'RE GOING FORWARD, WE'RE LOOKING TO LAUNCH KIND OF A CLAY SPORTS PROGRAM WHERE WE CREATE MEMBERS. THEY'RE HELPING US BE ABLE TO RECRUIT EVENTS AND BE ABLE TO DO SOME EXTRA THINGS LIKE THE WNIT AND SOME OTHER THINGS LIKE THAT■ THAT WE'RE ABLE TO CONTRIBUTE SOME EXTRA DOLLARS TO THAT WE DON'T HAVE TO COME TO YOU GUYS

FOR. >> I THINK THAT IS MORE OF A QUESTION BY THE BOARD IS ACTUALLY, HOW DO WE WORK WITH THE CLAY CHAMBER IN PUTTING THE EVENTS TOGETHER BECAUSE, YOU KNOW, FROM MY EXPERIENCE IN PUTNAM COUNTY, SUSAN PROBABLY KNOWS TOO BECAUSE THAT CHAMBER, THEY HAVE A TDC AND, YOU KNOW, THEY WORK VERY CLOSELY WITH ALL OF THIS.

THEY'RE BIG INTO FISHING TOURNAMENTS. AND HOW CHAMBER WORKS WITH THE HOTELS INDIVIDUALLY. I MEAN, WE GET TO SEE THE CHAMBER.

AND WE KNOW THERE'S A SPECIAL EVENT, THERE'S A BASS ELITE AND IT IS A VERY CLOSE LY HOW THEY PUT THINGS TOGETHER. AND EVERY YEAR, WITH WE GET TO SEE A LOT OF FISHING TOURNAMENTS

THERE. >> I THINK THAT IS A GOOD WHY THEY, GARY.

AND TO THIS POINT, I DON'T THINK WE'VE REALLY EXPLORED THAT AS THOROUGHLY AS WE MIGHT ONLY BECAUSE WITH THE EFFORT WE'RE JUST TRYING TO GET THINGS OFF THE GROUND.

IN TERMS OF TRACKING, LOOKING AT THE SLIDE BEHIND YOU THAT WAS FROM THE WRESTLING THEY ESTIMATED THE ROOM NIGHTS YOU CAN SEE BECAUSE THEY DID ASK THE PARTICIPATES WHERE THEY WERE FROM SOME AS FAR AWAY AS MICHIGAN AND PENNSYLVANIA. SO WE KNOW THEY STAYED.

SO WE'LL CONTINUE TO DO THAT. SO WE CAN SEE THAT WE'RE HITTING OUR MARK.

THAT IS PART OF WHAT WE'RE TRYING TO DO IS HIT THE ROOM NIGHTS SO WE'RE FEEDING THE BED TAGS SO WE CAN GO OUT AND DO MORE THINGS. I THINK THE OTHER THING IS, I THINK IN THE BEGINNING, I THINK WE'RE IN A SITUATION TO WHERE, YOU KNOW, MAKE OUR MARK, IF YOU WILL, WE'RE PROBABLY GOING TO TAKE THINGS THAT WE WON'T DOWN THE ROAD, IN TERMS OF EVENTS, MAYBE BECAUSE THEY DON'T GENERATE THE KIND OF ROOM NIGHT THAT WE WANT.

OR BECAUSE IT IS NOT BRINGING US IN THE AREA OR THE DIRECTION THAT WE WANT TO BE IN.

BUT I THINK IN THE BEGINNING, TO GET US SORT OF ON THE BOARD AND GET THE NOTORIETY WE NEED SO PEOPLE WANT TO COME HERE, I THINK WE'VE GOT TO WIDEN OUR SCONE A LITTLE BIT IN TERMS OF THE -- SCOPE A LITTLE BIT IN TERMS OF THE KIND OF EVENTS WE ARE TAKING TO BUILD THE PORTFOLIO AND BE ABLE TO APPEAL TO THE EVENTS THAT WILL MAKE A DIFFERENCE, WHETHER IT IS BECAUSE WE'VE GOT A NATIONAL TELEVISION EXPOSURE, IN THIS CASE THE PADDLEBOARDING AND THE

[00:35:03]

AIRSTREAM CAN BE HEALTHY IN TERMS OF MAKING WHATEVER MONIES THEY NEED TO MAKE FOR PUTTING ON EVENT. ALL OF THOSE BOXES GET CHECKED OFF.

BUT I THINK IN THE BEGINNING, YOU KNOW, WE'VE GOT TO BE A LITTLE BIT MORE OPEN TO THINGS THAT MAYBE IN TWO OR THREE OR FOUR YEARS, WE'LL SAY WE HAVE TO PASS THIS TIME AROUND BECAUSE WE'VE GOT OTHER BIGGER THINGS TO WORRY ABOUT. SO I MEAN, DO YOU --

>> ONE OF THE THINGS, AND THAT'S WHY WE'VE GONE BACK TO IT, WE'VE GOTTEN FROM ZERO TO 60 IN A YEAR. NOW, A YEAR AGO WE WERE GETTING THIS LAUNCH, ABOUT TO ANNOUNCE THE NATIONAL CYCLING CHAMPIONSHIP. NOW, WE'VE GOT A NATIONAL CHAMPIONSHIP AND WE'RE LOOKING AT POTENTIALLY, WHAT, THREE, FOUR NATIONALLY TELEVISED -- POTENTIALLY INTERNATIONALLY TELEVISED EVENTS.

SO WE'RE GETTING -- WHAT WE'RE DOING IS STARTING TO REALLY TAKE HOLD.

AND NOW AS WE COME OUT OF THIS -- AS WE MOVE INTO THE NEW PHASE OF WHATEVER THE WORLD IS AT THIS MOMENT. IT IS HOW DO WE TAKE ADVANTAGE OF THESE OPPORTUNITIES.

HOW DO WE FIGURE OUT WHICH ONES CHECK BOXES? PADDLEBOARD TO A DEGREE.

CHECKS ALL OF THE BOXES. THAT IS WHAT CLAY COUNTY IS. IT IS OUTDOORS.

IT IS RECREATIONAL. AND IT IS ON THE WATER. HITS EVERYTHING FROM A BRANDING MARKETING TOURISM STANDPOINT THAT WE WANT TO SELL. AND SO THAT ONE REALLY GOT US KIND OF OKAY, ALL RIGHT, THIS IS THE ONE THAT, ALL RIGHT, CYCLING IS A GRAVE IN BECAUSE IT IS GOING TO BRING A TON OF HEADS IN BEDS. BUT THERE'S NO TV WITH IT.

THIS BRINGS -- >> BUT THERE'S NOTORIETY. >> THIS IS A TOTAL DEAL IN

NOTORIETY. >> COMMUNITY GETS TO HOST A NATIONAL CYCLE CHAMPIONSHIP.

>> ABSOLUTELY. THAT'S ONE OF THE THINGS NOW, HEY, THESE GUYS HOSTED A ROAD CYCLING CHAMPIONSHIP. THEY'RE NOT EASY TO HOST. UNFORTUNATELY, I'VE SAT IN ENOUGH MEETINGS AT THIS POINT, AND KIMBERLY CAN -- KIMBERLY HAS BEEN DRAGGED TO A FEW OF THEM.

THEY'RE NOT EASY. SO IT IS HOW DO WE KEEP MAKING THESE.

AND PEOPLE ARE SEEING WHAT WE ARE DOING WITH THE DESTINATION AND THEN THEY'RE CALLING US.

THE MOTO SURF GUY IS AN OLD FRIEND. HE'S LIKE, I'VE SEEN WHAT Y'ALL ARE DOING. HEY, THIS IS SOMETHING WE'RE LOOKING AT DOING WITH YOU GUYS AND BUILDING THE PARTNERSHIPS FROM THERE. SO...

>> WE CAN SORT OF CONCEPTUALLY SAMPLE THE BOARD. I'LL GIVE YOU DIRECTION TO CONTINUE TO TALK TO THE MOTORIZED SURF BOARD GUYS. ALTHOUGH I HAVE SOME AM BIVALENE ABOUT IT ONLY BECAUSE WE HAVE OTHER THINGS. I RATHER TAKE ONE OR TWO LESS OF THE EVENT AND DO THE OTHERS SPECTACULARLY WELL RATHER THAN KEEP CRAMMING THINGS IN BECAUSE

IT IS AVAILABLE AND IT IS THERE. >> ABSOLUTELY. >> AND THERE'S ONLY ONE OF YOU.

SO IT IS -- THERE'S ONLY SO MANY EVENTS CAN YOU GO AROUND AND -- >> AND THIS IS WHERE -- IT IS OUR TEAM SO GO BECAUSE TO WHEN WE HAD THE FIRST MEETING. WE'VE GOT -- THERE'S SEVEN OF U ON. SO WHILE I'M THE -- BEARD COVERED FACE, THE WITNESS PROTECTION PROGRAM FACE BEHIND IT THERE'S A TEAM BEHIND US HELPING US PUT THESE EVENTS ON.

SO WE'RE ALL WORKING IN UNISON ON HOW DOES THIS EVENT WORK, HOW DOES THIS EVENT WORK, AND THEN

BRINGING IT ALL TOGETHER TO MAKE IT WORK FOR THE DESTINATION. >> I MEAN, DOES EVERYBODY ELSE AGREE THAT WE HAVE ANOTHER OPPORTUNITY TO MOVE FORWARD SO WE CAN INVESTIGATE AND COME BACK

TO US IN MARCH BEFORE MAKING A FINAL DECISION? >> AND I JUST WANT ONE LAST POINT IN RELATION TO THE BIKE RACE, YOU KNOW, BECAUSE WE DIDN'T GET ENOUGH ROOM NIGHTS THERE -- AND MAYBE IT WAS BECAUSE OF COVID, THAT'S WHY YOU KNOW PEOPLE DROVE -- BUT IS IT ALSO POSSIBLE THAT IT WAS BECAUSE, YOU KNOW, BIKERS NORMALLY DRIVE BECAUSE THEY HAVE TO LOAD THEIR BIKES ON? AND SO IN RELATION TO THAT, WILL THE PADDLEBOARDERS BE THE SAME WAY BECAUSE WE HAVE TO TAKE THAT INTO CONSIDERATION, THAT, YOU KNOW, THEY'RE BRINGING THEIR -- THEIR BOARDS. SO SUDDENLY NOW, WE'VE INVESTED 25,000 -- AND I GET THE OTHER THINGS THAT GO INTO IT. OBVIOUSLY YOU CAN'T REALLY -- YOU KNOW, THERE'S $25,000 THAT, YOU KNOW, WORTH OF MEDIA THAT WE'RE GOING TO GET THAT WE WON'T OTHERWISE GET.

[00:40:04]

TO TRANSPORT THOSE PADDLEBOARDS? >> SO THE GOAL IS TO GET PEOPLE FROM A REGIONAL SOUTHEAST STANDPOINT. SO WHERE THIS PADDLEBOARD TOUR, IT IS A THREE EVENT TOUR.

AND THIS IS THE THIRD AND FINAL CHAMPIONSHIP EVENT. SO, IN WORKING WITH THEM, THERE'S NOT REALLY A P.G.A. TOUR OF PADDLEBOARD. THERE'S NOT MLB OF PADDLEBOARD.

IT IS, THERE'S A GREAT PADDLEBOARD EVENT IN KEY WEST. THERE'S A GREAT PADDLEBOARD EVENT IN SAN DIEGO OR WHEREVER. THERE'S NOT A NATIONAL TOUR. AND SO THE TEAM THAT PUTS ON THE JET SKI RACES THAT WE WERE TRYING TO BRING LAST YEAR, THEY HAD BRANCHED OUT INTO THIS PADDLEBOARD AREA. HE IS BUILDING A OVERALL -- HE WANTS TO -- HIS GOAL IS TO HAVE ALL AKWATD TICK EVENTS, SHORT OF POWER BOEPTSZ. HE DOESN'T WANT TO GET INTO THAT. BUT INDIVIDUAL AQUATIC EVENTS HE WANTS ALL OF THOSE EVENTS UNDER ONE UMBRELLA. SO WE'RE WORKING ON THAT WITH HIM ON THIS EVENT.

AND THEY'RE OPTIMISTIC THAT THEY CAN GET 250, 300. NOW, WE'RE PROJECTING, 100, 150.

BECAUSE THAT'S WHAT WE KNOW WE'VE GOT IN NORTHEAST FLORIDA. WE FULLY EXPECT TO BLOW PAST THAT NUMBER. WE'RE EXPECTING 200, 250, 300 IS KIND OF THE NUMBER WE'RE EXPECTING. BUT WE ALSO KNOW WE'VE GOT A BASE HERE IN NORTHEAST FLORIDA WE'RE GOING TO HAVE AND JUST BUILDING ON THAT. THE GOAL ALSO IS WE STARTED AT 8:00 A.M. SO NOW YOU'RE NOT DRIVING UP FROM JUPITER. YOU'RE NOT LEAVING JUPITER 4:00 IN THE MORNING TO GET HERE AT 8:00 FOR A PADDLEBOARD RACE AND YOU'RE GOING TO HAVE TO RACE THREE TO FOUR TIMES DURING THE DAY. WE'RE WORKING WITH HIM ON MAKING A SCHEDULE WHERE YOU'RE SPENDING FRIDAY NIGHT OR HOPEFULLY FRIDAY AND SATURDAY NIGHT IN THE

DESTINATION. >> JUST ONE OBSERVATION, JOEL, I'M SORRY BEFORE WE KIND OF WRAP

THIS UP. THE $25,000 BID FEE -- >> YES, MA'AM.

MA'AM. >> -- THAT'S 5% OF $500,000 OF ROOM REVENUE THAT WE HAD TO GENERATE AS A COMMUNITY TO GET THAT $25,000 INTO OUR BUDGET. THAT'S 5,000 ROOM NIGHTS AT $100 A NIGHT. SO IT IS A SUBSTANTIAL INVESTMENT.

>> ABSOLUTELY. >> EVEN IF IT CHECKS OFF ALL OF THE BOXES AND GETS US EVERYTHING, THAT'S A BIG CHUNK OF REVENUE FOR OUR HOTELS TO -- I MEAN, WE'RE NOT GOING TO

GET IT OFF OF THIS EVENT. >> SURE. >> AND EVEN IN THIS DAY AND AGE OF WHAT IS GOING ON RIGHT NOW, THAT'S A BIGGER CHUNK OF MONEY THAN WE MAY NORMALLY THINK

SO -- >> ABSOLUTELY. >> I JUST WANTED EVERYBODY TO BE AWARE OF THAT FROM WHAT IT IS GOING TO TAKE TO PUT THAT $25,000 BACK INTO OUR KITTY.

>> ABSOLUTELY. AND SO TO THAT, I WANT TO ADD THIS PIECE TOO.

WE WON'T PUT IN A GRANT FOR THE WNIT BID SHOULD WE GET IT AND ALSO THE SUNSHINE STATE GAMES RIGHT NOW, WE DON'T HAVE PLAN FOR A NEED FOR A GRANT FOR THAT AS WELL.

SO BOTH OF THOSE EVENTS WILL COME IN AND SUPPORT THEMSELVES AS WILL CORN HOLE.

SO GO BACK -- WE AS A GROUP, Y'ALL SPONSORED THE CORN HOLE EVENT BACK IN NOVEMBER.

BECAUSE OF THAT, HE IS LIKE I DON'T -- WE'RE GOING TO BE GREAT.

WE'RE ABLE TO HOST THE EVENT IN APRIL. WE'LL MAKE IT BIGGER AND BETTER.

AND EVERYBODY WILL REAP THE REWARDS ON TOP OF WHAT WE DID FROM BACK IN THE FIRST EVENT.

>> AND -- >> I THINK THAT'S WHY IT IS VERY GOOD TO HAVE SOME SORT OF

STATISTICAL DATA, JOEL. >> ABSOLUTELY. >> BECAUSE SOME EVENT, IT MAY BE MORE ADVANTAGE TO THE TDC THAN THE OTHERS. WE MAY WIN VERSUS LOOSE.

BUT WE'VE REALLY GOT TO SEE WHAT EV EVENTS PRODUCE OVERALL HOW MANY ROOM NIGHTS. JUST AS A DATA. AND AS COMMISSIONER CELLA SAID, IT IS A LONG TERM PLANNING. WE'RE NOT LOOKING TO GET A BENEFIT OUT OF THIS IN ONE YEAR, UNLESS WE PUT A FIVE YEAR PLAN. WE WANT THIS TO GROW ON A STATISTICAL DATA THAT WE RECEIVE THAT WE BUILD ON TO IT. AND THEN GOING FORWARD WE USE THE DATA TO MAKE OUR DECISION ON HOW MUCH GRANT MONEY WE ARE GOING TO ALLOCATE FOR EACH EVENTS.

SO I THINK IT IS IMPORTANT, VERY IMPORTANT, TO GET THE ACTUAL ROOM NIGHTS DATA.

>> WHAT I'LL DO IN THE NEXT REPORT IS I'LL ADD A SLIDE IN THERE WITH THE -- THE LAST

[00:45:03]

ONE BIG NUMBER IN THE BAR GRAPH. >> ANY OTHER QUESTIONS ON THAT? >> A QUICK POINT.

>> YES. >> JOEL, DO YOU THINK WITH THESE WATER SPORTS EVENTS, WHERE THE ASK IS GOING TO BE SIMILAR IN THIS WAY, AS FAR AS $25,000 ASKS? I LIKE THE IDEA AS FAR AS THE IDENTITY OF CLAY COUNTY AND SHOWING THE CREATIVE WAYS THAT YOU CAN TAKE ADVANTAGE OF THE WATER WAY AND SPORTS AND INCORPORATING ALL OF THAT TOGETHER. IT IS ON BRAND FOR WHAT WE'RE TRYING TO DO.

BUT MAYBE IN THAT SAME WAY YOU'RE ALSO MENTIONING THE OTHER EVENTS LIKE THE WRESTLING AND CORN HOLE AND THINGS LIKE THAT REQUIRE LESS INVESTMENT UP FRONT, IT MAY BE A WAY THAT YOU WERE TALKING ABOUT FOR EACH ONE OF THESE MORE EXPENSIVE EVENTS WE NEED TO MAKE SURE TO HAVE MORE EVENTS THAT HAVE MORE BENEFIT BECAUSE THERE'S LESS UP FRONT INVESTMENT MIGHT GIVE US A FRAMEWORK FOR EVERY EIGHT OF THOSE EVENTS YOU KNOW, MAYBE WE CAN DO ONE OF THE MORE RISKY EVENTS THAT GETS YOU MORE, WHETHER FROM A MARKETING PERSPECTIVE, TELEVISION, THINGS LIKE THAT AND ALL, BUT MAYBE WE CAN PUT LIKE COMMISSIONER CELLA WAS SAYING THAT FOCUS ON DOING ONE SIGNIFICANT EVENT AND THAT LIKE THAT AND DOING IT REALLY G- WELL.

AND THEN THAT MIGHT LIMIT OUR EXPOSURE INSTEAD OF GOING THE SAME --

>> SURE. >> BACK TO THAT POOL OVER AND OVER AGAIN.

>> ABSOLUTELY. SO -- AND ONE OF THE THINGS COMING OUT OF THE MOTO SURF CONVERSATION TOO IS, OKAY, WE GO MOTO SURF WOULDN'T BE ANNUAL EVENT BUT MOTO SURF IN 2021 POWER SURFS IN 22.

AQUA BOARDS IN 24, TIED UP TO A JET AND PROPULSION PEOPLE OUT OF WATER.

IT IS CRAZY. BUT HEY, PEOPLE DO IT. SO IT IS ONE OF THOSE THINGS, WHERE, OKAY, HOW DO WE DO THAT? AND GO BACK -- THAT'S KIND OF WHERE WE'RE GOING TO BRING Y'ALL THE OPPORTUNITIES AND THEN YOU GUYS CAN KIND OF SAY, OKAY, HERE'S -- HERE'S THE LIMIT, GO FIGURE OUT WHAT THE ONE BIG AQUATIC TV THING IS FOR THE YEAR.

AND GO MAKE IT WORK. AND THEN ARE -- HEY, WE NEED TO DO -- WE'VE GOT TWO OPPORTUNITIES OR, YOU KNOW, HOW WE WANT TO HANDLE THAT FROM Y'ALL'S STANDPOINT.

YOU KNOW, WE'RE HERE TO DO WHAT Y'ALL NEED US TO DO FROM THAT STANDPOINT.

>> OKAY. ANY OTHER QUESTIONS ON THAT? ALL RIGHT.

SO LET'S MOVE AHEAD, JOEL, THEN IN TERMS OF -- BECAUSE YOU'VE GOT SOME ASKS HERE AS FAR AS SOME EVENTS. I LIKE THE PADDLEBOARD BECAUSE IT SEEMS IT IS MORE CONDUCIVE TO CLAY COUNTY IN TERMS OF PADDLEBOARD, KAYAKING, YOU KNOW, THOSE KIND OF THINGS WHEREAS THE MOTOR SPORTS. BUT I'M REALLY LOOKING TO YOUR EXPERTISE IN ALL OF THEM.

>> SURE. >> AT THIS POINT. >> SO THE PADDLEBOARD -- WHICH ONE IS FIRST ON THERE -- ALL RIGHT. WE'LL START WITH U.S.A. CYCLING AND THEN JUMP INTO THE PADDLEBOARD. U.S.A. CYCLING, AS WE HAVE LEARNED AND GROWN WITH THAT EVENT, AND LEARNED MORE IN THE LAST PROBABLY SIX MONTHS ON HOW THE MARKET IS GOING AND HOW PEOPLE ARE BOOKING HOTEL ROOMS, WE HAVE REALIZED THAT THERE IS A MAJOR -- THERE COULD BECOME A MAJOR ISSUE WITH PEOPLE BOOKING THEIR HOTEL ROOMS OUTSIDE OF CLAY COUNTY IF WE GO BACK TO THE OLD REBATE PLAN THAT WE WERE LOOKING AT AND OR A THIRD PARTY HOTEL BOOKING SERVICE. BOTH OF THOSE DON'T WORK FOR YOU GUYS HOTELERS.

THEY'RE NOT GOING TO WORK FOR US BECAUSE I ALREADY KNOW THE PRICE POINT THAT EVERYBODY WANTS THAT ADDS UP, IT IS GOING TO BE -- LET'S SAY 105, THEY'RE GOING TO GO ACROSS THE COUNTY LINE AND GET A $65 A ROOM NIGHT IN DUVAL. THAT'S NOT WHAT WE WANT.

WE WANT TO FILL YOUR HOTEL ROOMS FIRST AND THEN LET IT SPILLOVER INTO THE OTHER COUNTIES.

SO THAT'S WHERE THE SHIFT HAS KIND OF COME ON THE U.S.A. CYCLING.

AND THAT'S WHY WE'VE SHIFTED TO LOOK FOR A TDC GRANT. BUT ALSO WE GET MATCHING DOLLARS FROM THE STATE SPORTS FOUNDATION. AND IT IS A 50% MATCH FROM THAT STANDPOINT. SO THAT IS WHERE THE U.S.A. CYCLING KIND OF SHIFT HAS COME

[00:50:02]

FROM THAT. >> I -- I GUESS I HAVE A QUESTION OF PROCESS QUESTION.

IS THIS GRANT APPLICATION FROM AIRSTREAM VENTURES OR IS IT FROM U.S.A. CYCLING.

>> THAT IS FROM US. AIRSTREAM VENTURES. >> SO FROM --

>> HOW IS THAT CONTRACT -- >> SO WHAT HAPPENS -- AND JOEL CORRECT ME IF I'M WRONG -- THERE ARE SOME EVENTS THAT AIRSTREAM VENTURES BRINGS TO US THAT THEY ACTUALLY PLAN.

AND HAVE A ROLE IN MAKING THAT EVENT HAPPEN. U.S.A. CYCLING IS ONE OF THOSE EVENTS. THEY HAVE ROLE IN THAT. U.S.A. CYCLING IS STILL THE GOVERNING BODY AND THE GOVERNING OPERATIONAL EVENT, ORGANIZER. BUT AIRSTREAM VENTURES IS SETTING EVERYTHING UP FOR THEM AND EQUALLY HELPING PLAN AND RUN THE EVENT.

THERE'S -- I MEAN THE AIRSTREAM VENTURES BROUGHT US THE EVENT. IT WAS AN ORGANIZER THAT WE DEALT WITH FOR THE EVENT. SO THIS IS -- THESE ARE SOME OF THE GROWING PAINS THAT WE'VE DISCOVERED AS WE'VE WALKED THIS ROAD AND THAT WILL BE CLEARED UP WHEN WE HAVE A SEPARATE SPORTS GRANT THE SUBCOMMITTEE IS DECIDING ON. UNTIL THEN, WE HAVE AS ASKED -- WE'VE SAID SPORTS DOLLARS ARE GOING TO COME FROM PRODUCT DEVELOPMENT.

SO KEEP -- THE PRODUCT DEVELOPMENT GRANT AND GIVES TOURISM RELATED INFORMATION FOR

THAT. >> I GUESS I'M STRUGGLING WITH THE FACT -- AND I KIND OF LOOKED AT THE CONTRACT. AND OUR CONTRACT HIRES AIRSTREAM VENTURES TO BRING THINGS TO US.

AND WE PAY FOR THAT ANNUALLY. AND NOW WE'RE PAYING INDIVIDUALLY FOR EVENTS TOO.

SO ISN'T THAT PART OF THEIR ROLE TO BRING -- I'M JUST A LITTLE LOSS ON THE PROCESS.

>> SO SOME OF THE EVENTS -- AND THIS IS THE NATURE OF SPORTS. >> YEAH.

>> SOME OF THE THE EVENTS COME AT A COST. BECAUSE -- AND I MEAN -- SPEAKING FROM, LIKE, THE NCAA. THE NCAA TO EVEN PUT YOUR NAME IN THE HAT TO HOST SOMETHING COMES WITH A PRICE TAG. AND USUALLY YOU DON'T GET IT

BACK. >> THAT'S THE BID. >> SO EVERY -- IT IS NOT A ONE SIZE -- SPORTS IS NOT A ONE SIZE FITS ALL MARKET. YOUTH SPORTS ACTS DIFFERENTLY AND BEHAVES DIFFERENTLY AND REQUESTS DIFFERENT THINGS THAN COLLEGIATE SPORTS.

THAN ADULT SPORTS. THAN EVEN SENIOR SPORTS. SO THERE'S LOTS OF DIFFERENT GENRES AND WAYS TO DO IT. IT CAN'T BE A COOKIE CUTTER PROCESS.

>> I'M JUST CONFUSED THAT WE PAY -- AND I'M NOT -- THAT WAS THE UNDERSTANDING I THOUGHT.

I MEAN, WE'RE PAYING AIRSTREAM VENTURES TO BRING US EVENTS. AND NOW WE'RE ALSO PAYING AIRSTREAM VENTURES ONCE THEY BRING US EVENTS TO HELP SUBSIDIZE THAT EVENT.

>> WELL, MAYBE I CAN EXPLAIN. AND AN ANALOGY THAT MIGHT HELP. SO I THINK YOU HAVE TO SEPARATE THE ACTUAL BRINGING OF THE EVENT FROM THE EVENT ITSELF. OKAY.

HE COULD'VE BROUGHT US THE EVENT AND IT COULD'VE BECOME OUR EVENT BUT THEN WE'D BE ON THE HOOK FOR ALL OF THE EXPENSES THAT YOU SEE THERE. RIGHT NOW HE IS -- HIS COMPANY IS TAKING THE RISK THAT THEY'RE GOING TO BE ABLE TO GET $5,000 IN SPONSORS AND $2500 FROM VENDORS AND GET THE $10,000 MATCH FROM FLORIDA SPORTS FOUNDATION AND, YOU KNOW, SO WHAT WE CAN DO, WE CAN SAY, YEAH, JOEL WE'LL BE GLAD TO GIVE YOU $20,000.

AND THAT WILL ENABLE HIM TO GET 50% FROM THE FLORIDA SPORTS FOUNDATION.

BUT IF YOU'RE ABOVE AND BEYOND A CERTAIN DOLLAR AMOUNT, THEN WE EXPECT YOU TO GET THAT BACK OR CREDIT US TOWARDS, YOU KNOW, THE NEXT EVENT OR SOMETHING. DOES THAT HELP OR --

>> WELL -- >> DOES THIS ADVANCE GENERATES ANY REVENUE BY EITHER

REGISTRATION FEES -- >> NOT TO US. >> YEAH, THAT GOES TO U.S.A.

CYCLING. >> U.S.A. CYCLING. >> FOR THE REGISTRATION FEES.

OTHER EVENTS MAY BE DIFFERENT. >> I'LL GIVE YOU A GREAT EXAMPLE ON THIS ONE.

THEIR OVERALL FEES FOR PUTTING ON A NATIONAL CHAMPIONSHIP, THERE ARE LOCAL FEES FOR PUTTING ON A NATIONAL CHAMPIONSHIP. AND THE TWO DON'T MIX. SO THEY'RE GOING TO BRING IN A SMALL -- THEY'RE GOING TO BRING IN 20 PEOPLE THAT ARE THEIR BILL CREW.

THERE'S A MASSIVE START FINISH LINE AT EVERY RACE. THEY HAVE EVERYBODY IS CHIP TIMED. THEY'VE GOT -- WHAT IS IT -- I THINK IT IS -- THEY'VE GOT THE

[00:55:04]

SO WHEN WE GO TO -- WHEN WE'RE AT CAMP LEAN, PART OF THAT NUMBER IS TO RENT THE FACILITY FROM THEM. SO WE'RE GOT SOME EXPENSES WE HAVE TO INCUR.

BUT THEN THEY -- TO GET IT YOU ARE ALSO PAYING FOR SOME OF THEIR EXPENSES TO RUN A RACE.

AT THE END OF THE DAY, THEY TRY TO -- YOU KNOW, THEIR GOAL IS KIND OF -- THEY MAY MAKE A FEW DOLLARS, BUT THEIR GOAL IS TO SELL THE SPONSORSHIPS AND GENERATE THE MEMBERSHIP INTEREST. THAT'S WHERE THEIR -- THEIR DOLLARS ARE COMING FROM A COMPLETELY DIFFERENT BUCKET FROM THE EVENT. THEIR GOAL IS IF THEY CAN BREAK

EVEN ON THE EVENT FROM THEIR SIDE IT IS A WIN. >> ULTIMATELY WHAT CAN WE DO TO MAKE THEM STAY IN CLAY COUNTY. BECAUSE AFTER WE'RE DOING ALL OF THIS, AND THEY'RE NOT STAYING IN CLAY COUNTY BECAUSE THEY'RE FINDING ROOMS CHEAPER ELSEWHERE, WHETHER THEY'RE TO DRIVE 30, 40

MINUTES, WHAT CAN WE DO FOR THEM TO STAY HERE? >> THE GREAT THING IS, WHEN -- IF EVERYTHING GOES RIGHT WITH THE SITE VISIT NEXT WEEK, 90% OF THE EVENT WILL BE AT CAMP LANDING THIS TIME. BECAUSE WE'VE HAD TO MOVE THE ROAD COURSE.

SO IN DOING SO, IT BEHOOVES YOU TO STAY IN CLAY COUNTY. YOU KNOW, IF YOU WANT TO STAY IN JACKSONVILLE, YOU'RE DRIVING AN HOUR AND A HALF, TWO HOURS JUST TO GET TO CAMP LANDING.

>> I MEAN TO SAVE 20 BUCKS, I DON'T THINK THEY'RE INTERESTED IN THAT.

BECAUSE WE'RE NOT CHARGING RIDICULOUS, RIGHT, SUSAN? YOU'RE JUST CHARGING EN ENOUGH -- AROUND $100. IF THEY WANT TO SAY $6 TO $10 SOMEWHERE THEY DON'T KNOW WHAT

THEY'RE GOING TO GET INTO -- >> AND THAT'S WHERE ALSO THIS BEING A NATIONAL CHAMPIONSHIP LEVEL RACE, IT IS A DIFFERENT -- THEY'RE COMMITTED. THEY'VE ALREADY -- THEY'RE PUTTING THE MONEY INTO IT TO NOT JUST COME HERE, THEY'RE PUTTING THE NUMBER IN IT TO PUT THEMSELVES IN THE BEST POSITION. DRIVING IN A CAR FOR TWO HOURS IS NOT GOING TO PUT YOU IN A GOOD POSITION TO GET ON A BIKE FOR THREE TO FOUR HOURS AND THEN RACE.

>> SO I THINK PUTTING AN EVENT TOGETHER, WE MUST CONSIDER THAT THIS IS A -- AIRSTREAM VENTURES IS A PARTNER WITH CLAY COUNTY BECAUSE WE ARE A CLAY COUNTY. AND THE PURPOSE HERE IS TO, YOU KNOW, MAKE THINGS HAPPEN IN CLAY COUNTY. AND WE WANT TO MAKE THEM OUR

HOST HERE WHILE WE ARE HERE. >> I THINK TO BOB'S POINT. I MEAN -- I DON'T KNOW IF IT RESOLVED IT WITHIN YOU, BUT IT KIND OF DIDN'T RESOLVE IT WITH ME.

LIKE, I JUST FEEL LIKE THERE IS A LITTLE BIT OF CONFLICT THAT, YOU KNOW, TO -- FOR BOTH THINGS WHERE WE'RE PAYING YOU TO FIND EVENTS FOR US, BUT THEN WE'RE, YOU KNOW, -- SO I STILL HAVEN'T GOTTEN PAST THAT. SO EVEN AFTER YOUR EXPLANATION --

>> WELL JUST THINK ABOUT IT IN THIS TERM. HE COULD'VE BROUGHT THIS EVENT TO US AND THEN WE'D BE MAKING A DETERMINATION AS TO HOW MUCH MONEY WE'RE GOING TO BE SPENDING ON ALL OF THE EXPENSES AND WHERE WE'RE GOING TO GET THE STAFF AND THE PEOPLE TO RUN THE ACTUAL RACE. SO HE IS -- AS GARY INDICATES, HE IS OUR PARTNER.

AND HE'S ASKING US TO PUT UP A CERTAIN AMOUNT OF MONEY WHICH IS GOING TO BE MATCHED IN SOME CASES BY, YOU KNOW, OTHER AGENCIES AND THAT THAT IS GOING TO BE THE AMOUNT OF MONEY THAT THEY NEED TO RUN. NOW, AGAIN, I'LL JUST TO CLARIFY MY STATEMENT FROM BEFORE, RESIT RATING THE STATEMENT FROM BEFORE, WE WILL FIND OUT WHETHER THERE ARE CERTAIN EVENTS WE WANT TO CONTINUE OR NOT. IT COULD BE AFTER WE GET DONE HERE AND THERE'S 600, 800 COMPETITORS AND WE'VE GOT YOUTUBE WHATEVER NUMBER OF -- YOU KNOW, WHATEVER NUMBER OF ROOM NIGHTS, WE SAY THAT IS NOT BAD, AND PLUS LOOK AT THE PUBLICITY AND THE MEDIA THAT WE'VE GOTTEN OFF OF THAT, THAT EQUALS X AMOUNT OF DOLLARS WE COULDN'T PAY FOR IT.

THAT IS A GOOD THING. AND WE MAY DO SOME EVENT IN THE FUTURE THAT DOESN'T TURN OUT THAT WELL AND THEN THAT WAY WE DON'T DO IT AGAIN. OR IN A DIFFERENT WAY SO THAT WE CAN. I THINK WHEN THEY GET THEIR PACKET, THEY WILL HAVE ONLY CLAY COUNTY HOTELS IN THE PACKET TO REFER TO IN TERMS OF WHERE AM I GOING TO TAY WHEN I GO.

SO MOST PEOPLE ARE GOING TO LOOK AT THAT. SOME YOU ARE NOT ABLE TO GET AWAY FROM IT BECAUSE IT IS PRICE ORIENTED IN TERMS OF WHAT THEY'RE LOOKING FOR.

THAT'S JUST THE NATURE OF THE CONSUMER THESE DAYS. BUT THEY'LL HAVE TO WORK TO GET THAT, AS OPPOSED TO HAVING IT RIGHT IN FRONT OF THEM IN ALL OF THE SHEETS AND PACKETS THEY HAVE

BECAUSE IT ONLY IDENTIFIES CLAY COUNTY HOTELS. >> AND ONE OF THE TH

[01:00:04]

AND TAKES THEM STRAIGHT TO OUR WEBSITE THAT HAS ALL OF THE HOTELS LISTED.

SO THAT WAY THEY CAN GO THROUGH AND IT IS GUIDING THEM INTO THAT PROCESS.

THING AND IT IS -- IT WILL NOT WORK FOR THIS EVENT. I CAN GO AHEAD -- I KNOW THAT IN THE BOTTOM OF MY HEART. WE'LL GET FIVE ROOMS OUT OF IT PROBABLY.

THEN -- BUT IT IS ALSO GOING TO FORCE PEOPLE TO GO ELSEWHERE BECAUSE THE CONTRACT TIE YOUR HANDS INTO A POINT WHERE IT PRICES THEM OUT. SO THAT IS THE OTHER PIECE THAT

COMES INTO IT FROM THE EVENT STANDPOINT. >> JOEL THE $20,000 REQUEST AN ALL OR NONE OR IS IT A BACK DOWN AND IF YOU DON'T GET 20,000, IS THE EVENT OFF?

>> SO THAT 20,000 IS THE NUMBER THAT GETS US THE 10,000 FROM THE STATE FOUNDATION.

SO THAT'S WHERE THAT NUMBER IS COMING FROM. AND IF AT THE END OF THE DAY, WE NEED TO FIGURE OUT A WAY THAT A PERCENTAGE OF THAT -- IF -- WHEN WE MAKE MONEY OR SHOULD WE MAKE MONEY ON THE EVENT, THAT A PERCENTAGE OF IT COMES BACK TO YOU GUYS, ABSOLUTELY, WE CAN DO THAT. THAT'S NOT A PROBLEM. WITH THIS BEING SUCH A MASSIVE

EVENT FROM THAT STANDPOINT. >> SO I WOULD JUST WANT TO SAY A COUPLE OF THINGS.

THE LAST EVENT GRANT -- AND I WANT TO SAY IT WAS FOR THE LAST CYCLING RACE, THE GRANT WAS FOR 7500. THEY DIDN'T TAKE THAT FULL AMOUNT.

THEY ONLY TOOK 5,000. SO KNOW THAT -- I MEAN, I REALLY DO BELIEVE THAT THERE'S SOME GOOD STEWARDSHIP HERE. IT HAS BEEN DOCUMENTED -- I MEAN, FROM A DOCUMENTATION STANDPOINT. WE'VE SEEN IT -- THEY DON'T USE ALL OF THE GRANT MONEY.

IF THEY DON'T HAVE TO. THE SECOND THING THAT I WANT TO REMIND YOU ALL IS THAT THIS IS A FUNDING MODEL SHIFT. THIS ASK IS A FUNDING MODEL SHIFT.

WHEN THEY CAME TO US ORIGINALLY THERE WAS THAT HOTEL REBATE. THAT REBATE IS NOW A REALISTIC FUNDING OPTION. SO THAT FUNDING HAS TO COME FROM SOMEWHERE.

SO THAT'S WHY THEY'RE BRINGING THIS -- I MEAN, WOULD YOU -- >> NO, YEAH, COMPLETELY.

AND TO PIGGYBACK ON THAT TOO. THE LAST CYCLING RACE, WE USED 5,000 OF THE GRANT.

THE MATCH FROM FLORIDA SPORTS FOUNDATION WAS 39 HUNDRED THAT'S GOING TO BE REIMBURSED TO THE TDC. THAT DOES NOT COME TO US. THE CYCLING EVENT GRAND TOTAL WHEN YOU ADD IN THE BED TAX WAS, EVERYBODY -- THAT COST THE TDC, $400.

>> I THINK, YOU KNOW, THE ROOM NIGHTS WILL NOT BE AN ISSUE, DEPENDING ON WHERE THEY ARE COMING OUT OF. IF THEY ARE JUST COMING OUT OF JACKSONVILLE, THEN THAT WILL PRODUCE ROOM NIGHTS. GIVING YOU AN EXAMPLE ONCE AGAIN.

PELATKA WE DO EVENTS THERE EVERY YEAR, A LOT OF FISHING TOURNAMENTS.

EVEN THOUGH THE QUALITY INN, WE CHARGE $149. SO THE QUESTION IS, WE'RE CHARGING MORE, DOES THAT MEAN PEOPLE WILL NOT STAY WITH US? BUT NOT REALLY.

THE WHOLE PELATKA GETS PACKED. THEY CAN FIND CHEAPER ROOM IN ST. AUGUSTINE OR MAYBE ORANGE PARK OR GAINESVILLE BUT THEY WILL NOT GO THERE. THEY'LL STAY WHERE THE VENUE IS BECAUSE THESE PEOPLE ARE NOT HOURLY WAGE PEOPLE. THESE PEOPLE HAS ENOUGH MONEY THAT'S WHY THEY'RE DOING ALL OF THESE SPORTS AND THEY HAVE TIME. SO AS LONG AS PEOPLE ARE COMING OUT OF THE AREA, DEPENDING ON WHERE THEY'RE COMING FROM, THE PROX PROXI PROXIMITY WILL BE THEIR PRIORITY.

I THINK THEY'LL STAY CLOSE TO WHERE THE EVENT IS HAPPENING. I DON'T THINK THE RATE WILL BE AN ISSUE. AND LAST YEAR WAS COVID. SO, YOU KNOW, VERY STRANGE FOR OUR INDUSTRY. AND YOU KNOW, THINGS DIDN'T HAPPEN.

NOBODY KNEW WHAT WAS GOING TO HAPPEN. SO HOPE FFULLY GOING FORWARD WE MAY SEE A BRIGHTER SIDE OF THIS AND, YOU KNOW, AS LONG AS PEOPLE COME OUT OF THE AREA, I THINK WE

[01:05:02]

SHOULD EXPECT THIS WORK REALLY WELL. >> I AGREE.

90% OF THE PEOPLE THAT ARE GOING TO BE COMING FROM THIS EVENT ARE FROM OUTSIDE OF FLORIDA.

THAT'S -- WE'VE GOT THIS AS -- GO BACK TO WHEN WE GOT IT. WE WERE HELPING U.S.A. CYCLING OUT BECAUSE THEY HAD NOWHERE TO GO. AND THEY HAD FOUR MONTHS TO PUT SOMETHING TOGETHER. AND NOW THEY'RE EXCITED BUT IT IS ALSO THEY KNOW THAT THERE'S SOME DIFFERENT THINGS THAT COME WITH RACING IN FLORIDA THAT THEY'RE NOT USED TO.

AND IT IS A DIFFERENT SET OF ISSUES BECAUSE IT IS FLAT. IT WILL BE HOT, IT IS GOING TO BE FLAT. SO THAT'S -- WE SOLD THEM ON THE FACT THAT IT IS GOING TO BE HOT.

BUT NOW, WITH WHERE WE'RE LOOKING AT, CAN'T BLAME THEM FOR THE RACE, THERE'S GOING TO BE SOME ELEVATIONS CHANGES TO MAKE THEM HAPPY. BUT GOING BACK TO IT, 90% OF THE PEOPLE ARE GOING TO COME FROM OUTSIDE OF THE STATE. NOT EVEN JUST FLORIDA,

JACKSONVILLE AREA. JUST OUTSIDE OF THE STATE. >> AND DOWNTOWN IN SOUTH SIDE I DON'T THINK ARE THREATS TO US. I THINK BLANDING BOULEVARD IS GOING TO STICK IT OUT BECAUSE OF THE CONVENIENCE FACTOR IS STILL THERE, EVEN THOUGH THE HOTELS ARE A LITTLE DIFFERENT.

>> YOU CAN GO BACK TO THE OCTOBER RACE -- GRANTED THE OCTOBER RACE IS A -- ONCE AGAIN IT IS A DIFFERENT CLIENTELE. IT IS -- OUR BIGGEST AGE GROUP WAS THE MASTERS 35, 45, 55.

SO IT IS A DIFFERENT DEMOGRAPHIC THAN WHAT WE'RE LOOKING AT. WE'RE LOOKING AT U -- WE'RE LOOKING AT 10 TO 18-YEAR-OLDS THAT ARE COMING WITH THEIR PARENTS AND FAMILY.

IT IS A COMPLETELY DIFFERENT DEMOGRAPHIC. SO GOING -- WE HAD TWO GUYS STAY AT THE RED ROOF INN IN STARK, FOR EXAMPLE, IN THE OCTOBER RACE.

THAT IS LIKE WHY DID YOU STAY ALL THE WAY OUT THERE TO COME IN.

WELL, I GOT A $50 ROOM RATE. IF YOU'RE GOING TO DO $50, YOU'RE GOING TO GO -- IF THAT IS WHAT IT BOILS DOWN, THEY'RE GOING TO GO THERE. FOR THIS, THIS IS A COMPLETELY

DIFFERENT GROUP FROM THAT ANGLE TOO. >> I THINK ONE VERY GOOD POSITIVE THINGS WE HAVE IN CLAY COUNTY, AS FAR AS THE HOTEL GOES, IS ALL OF THE HOTELS IN CLAY CLAY COUNTY ARE NICER HOTELS. WE HAVE ONLY BRANCHES WE HAVE ARE IG'S AND HILTONS AND MARRIOTTS. WE'RE VERY SMALL.

BUT THAT'S NOT A PROBLEM. WE ONLY HAVE CLEAN HOTELS. ANYTHING THAT WASN'T CLEAN, YOU KNOW, WE SHUT THEM DOWN. SO I THINK THAT IS SOMETHING WE CAN REALLY TAKE THEM OUT THERE, LOOK AT OUR REVIEWS. I MEAN, ALL OF THE HOTELS REALLY TAKE CARE OF THEIR CUSTOMERS.

AND I THINK THAT IS SOMETHING THAT WE CAN MARKET OUT LIKE, GUYS, CHECK OUT OUR CLAY COUNTY

HOTELS. >> ONE OF THE THINGS THAT WE HEAR THE FEEDBACK THAT WE GET FROM THE PEOPLE THAT STAY AT THE HOTELS WHEN THEY COME IN FOR THE EVENTS IS THAT ALL OF THE HOTELS ARE CLOSE TO A LOT OF THINGS. I DON'T HAVE TO GET IN MY CAR AND DRIVE 20 MINUTES TO GO TO SOMETHING. I CAN -- IF THEY'RE STAYING IN MIDDLEBURG, I CAN GO TO COLVERS, I'M DOWN THERE IN FIVE MINUTES. I CAN GO -- THERE'S A BUNCH OF STUFF RIGHT THERE AT THE HAMPTON INN. OBVIOUSLY IN FLEMMING ISLAND, YOU CAN JUST WALK TO ANYTHING OVER THERE. BUT YOU'VE GOT ORANGE PARK, ALL OF THE HOTELS THERE, THERE'S A LOT OF STUFF THERE AT THE INTERSTATE. AD THEN YOU'RE ONLY FIVE MINUTES FROM THE MALL. SO YOU'VE GOT A LOT OF GOOD THINGS HAPPENING AT ALL OF THE HOTELS. SO IT BEHOOVES, AS WE CONTINUE TO GET THIS ROLLING, WE'RE GOING TO CONTINUE TO SEE PEOPLE START BUYING INTO THAT MIND-SET OF, HEY, I CAN GET A GREAT HOTEL.

I'VE GOT A GREAT AREA TO GO. AND WE CAN HELP PUSH THAT MESSAGING THROUGH ALL OF THE

REGISTRATION PROCESS AND THE INFORMATION FROM THAT. >> AND WE DO OUR SATISFACTION GUARANTEED. SO YOU SHOULD KNOW YOU CAN SELL THEM THAT.

>> ABSOLUTELY. >> YOU STAY WITH CLAY COUNTY, IT IS GUARANTEED.

YOU DON'T LIKE IT, YOU DON'T HAVE TO PAY. RIGHT SUSAN?

>> HOTEL. [LAUGHTER] >> HE IS CORRECT.

>> WE HAVE A MATTER OF DISAGREEMENT HERE AMONG THE HOTEL YERS.

UM, LET'S TAKE A LOOK AT, YOU KNOW, WHAT THE ASK IS -- LET'S GET BACK TO THAT, IF WE COULD.

BETWEEN NOW AND MARCH, JOE, WOULD YOU BE ABLE TO GIVE US AN IDEA AS TO WHAT YOUR THOUGHTS ARE IN TERMS OF MONDAYS THAT COULD BE REBATED? WHAT HOW DO WE TERM THAT BETWEEN AN AGREEMENT BETWEEN THE TDC AND THE AIRSTREAM? I HAVE NO PROBLEM WITH THE AMOUNT AT THIS POINT. BECAUSE I THINK YOU'VE PROVEN YOU'RE GOOD STEWARDS WITH THE MONEY AND MORE THAN LIKELY WILL BE ABLE TO FINE-TUNE SOME OF YOUR EXPENSES TOO AS YOU GET CLOSER AND MOVE FORWARD, ESPECIALLY PUBLIC SAFETY WITH THE FIRE AND SHERIFF'S OFFICE.

SO YOU -- WHERE THE COSTS ARE GOING TO BE. BASED ON THE -- WHETHER WE'RE

GOING TO HAVE MULTIVENUES OR JUST ONE VENUE OR -- >> JUST PRAY FOR CAMP LANDING.

[01:10:04]

>> THERE YOU GO. SO THAT'S WHERE WE ARE WITH THIS.

AND YOU KNOW, I GUESS THAT -- I DON'T HAVE A PROBLEM. I KNOW IT IS A LOT OF MONEY, A LOT OF ROOM NIGHTS. BUT AT THE SAME TIME, I THINK WE'RE PLANTING SEEDS TO HARVEST LATER ON. AND THIS BEING A NATIONAL EVENT AS IT IS I THINK IS WELL WORTH

THE INVESTMENT. >> AND I THINK FROM THAT STANDPOINT, IF IT IS -- TO HELP YOU GUYS WITH IT, IF WE MAKE A PROFITED OFF OF THE EVENT, WE'RE WILLING TO SPLIT THE PROCEEDS WITH YOU GUYS 50/50 ON THAT SITE. SO IF WE'RE -- AND WE SPONSOR EVERY DOLLAR WE SHAVE OFF, WE'LL BE ABLE TO CONTRIBUTE THAT BACK. SLASH, DECREASE THE --

>> I THINK YOU ACTUALLY BRING UP A GOOD POINT. BECAUSE I MEAN, I LOOKED AT -- I'VE LOOKED AT YOUR CONTRACT. AND THE FIVE LEMTHS IN THE CONTRACT. AND THAT'S KIND OF WHY I HAD THE QUESTION.

AND I KNOW WE'RE GROWING. AND YOU DO GREAT THINGS FOR US I TOTALLY AGREE WITH CHAIR ON THAT AND EVERYTHING ELSE. BUT I DO THINK WE NEED TO MATURE OUR CONTRACT A LITTLE.

BECAUSE OUR CONTRACT DOES SAY, RECRUIT, SECURE, AND CREATE EVENTS.

IT DOESN'T SAY ANYTHING ABOUT US FUNDING THOSE EVENTS. BUT THIS MIGHT BE ANOTHER MATURATION AND A PROCESS THAT WE MODIFY I DON'T KNOW IF WE CAN MODIFY THIS CONTRACT.

I LIKE WHAT YOU JUST SAID OR MIGHT ACTUALLY BE THE CHAIR THAT JUST SAID IT THAT WHEN WE INVEST AT A CERTAIN LEVEL, A CERTAIN PERCENTAGE OF THE PROFIT WE TAKE.

SO IF IT IS -- I'D LIKE TO USE A STEPLADDER APPROACH. SO IF IT IS AT 5K, WE TAKE 20%.

WE GET UP TO 10K, WE TAKE 40%. WE GET UP TO -- AND WE DO A STEP WISE, AND PUT THAT RIGHT IN THE CONTRACT. SO IT MAKES US EASIER IN THE PROCESS AS WELL.

AND THE OTHER ONE I WOULD LIKE TO TRY TO SEE IN THE CONTRACT AS WELL AND IT KIND OF PLAYS OFF OF GARY SOME KIND OF A METRIC THAT SHOWS HOW MUCH GETS PUT BACK INTO CLAY COUNTY EACH YEAR.

IT IS PART OF THE CONTRACT ITSELF. SO THAT SUMTIZING EVEN MORE TO MAKE SURE THAT WE HAVE STAYS AT OUR LOCAL HOTELS. JUST TWO THOUGHTS.

AGAIN, I THINK WE'RE GROWN IN THIS CONTRACT. I AGREE WITH THE CHAIR THAT YOU'VE BROUGHT SOME GREAT ITEMS HERE AND I'M SUPPORTIVE OF THE CYCLING OBVIOUSLY.

BUT I THINK WE JUST NEED TO MATURE OUR CONTRACT A LITTLE FURTHER.

ALL -- WE'RE HERE NOW. THERE WILL BE PEOPLE THAT COME BEHIND US AND IT IS OUR RESPONSIBILITY TO GIVE THEM A GOOD PRODUCT THAT STANDS -- THAT STANDS THE TEST OF TIME.

>> WELL, IN JUST REGARDS, BOB, TO THE METRIC. THEY HAVE A METRIC.

>> RIGHT, BUT I WANT TO MAKE IT PART OF OUR CONTRACT THAT A CERTAIN PERCENTAGE EVERY YEAR OR

SOMETHING LIKE THAT. >> SO, MIKE, I DON'T KNOW WHERE THE MATRIX CAME FROM.

THIS EVENT PRODUCES THIS MANY ROOM NIGHTS, WHERE IS IT FROM? BECAUSE THERE'S NO DATA FROM THE

HOTEL. >> YOU'LL HAVE TO ASK JOEL -- >> SO THOSE ARE THE ROOM NIGHTS.

THAT IS FROM THE REGISTRATIONS. WHEN THEY COME OUT TO REGISTRATION, WE'RE ASKING THE PARTICIPANTS, DID YOU STAY AT A HOTEL? IF SO, WHERE.

SO THAT WAY, IF THEY STAY AT THE HAMPTON INN OCEAN FRONT, OKAY, WELL, THAT'S NOT IN CLAY COUNTY,

THAT DOESN'T COUNT TOWARDS OUR ROOM NIGHTS. >> I THINK IF WE CAN GET A LIST OF THOSE DATA, THAT LIST, WE CAN HAVE IT. BECAUSE --

>> THAT'S WHAT WE INCLUDE IN THE SLIDES. SO WHEN YOU GO THROUGH THOSE SLIDES -- WE'LL GO BACK TO THE THREE ROOM NIGHTS, THOSE THREE ROOM NIGHTS WERE AT THE HAMPTON INN IN MIDDLEBURG. AND SO WE KNOW WE TALKED WITH EVERY RACER THAT CAME THROUGH.

AND HEY, HERE ARE THE THREE GUYS THAT STAYED. >> THAT WAS THE SAME THING WITH

THE WRESTLING, RIGHT? >> THAT WAS THE SAME WAY WITH WRESTLING.

>> SO ON HERE, HOW WOULD 12,000 ECONOMIC IMPACT? >> SO WE PLUG ALL OF THESE

NUMBERS IN THE FORMULA FROM FLORIDA SPORTS FOUNDATION -- >> THERE'S A FORMULA FOR THAT.

>> AND IT IS ALL -- IT SPITS ALL OF THOSE NUMBERS OUT TO US. WHAT IS THE AVERAGE DAILY SPEND, AND IT TAKES SOME MATHEMATICAL EQUATION THAT THEY'VE GOT OKAY, IF IT IS -- AND IT IS Y, GO TO

THE GOBBLER GRAPPLER ONE. >> OOPS. >> SO THIS ONE.

GO BACK. THIS IS WHERE SO WHEN YOU HAVE YOUTH EVENTS THE ESTIMATED ECONOMIC IMPACT GOES UP SIGNIFICANTLY. WHY? BECAUSE YOU'VE GOT THE KIDS, THEY'RE BRINGING PARENTS. SO NOW YOU'VE GOT INSTEAD OF CYCLING WHERE I CAN COME BY MYSELF AND I LEAVE THE FAMILY AT HOME.

[01:15:01]

I'M COMING IN TO GO -- MY KID GOES AND WRESTLES I'M IN PROBABLY FOR A $1,000 WEEKENDS BECAUSE I'VE GOT TWO ROOM NIGHTS, I'VE GOT TO FEED EVERYBODY, THAT'S PROBABLY $100 A NIGHT. AND THEN I'VE GOT TO DO A COUPLE THINGS, I'VE GOT TO BUY GAS, GET GROCERIES BECAUSE IF I'VE GOT A KID GOING WRESTLING, GOING TO EAT SIX TIMES IN A DAY.

SO SOME OF THAT -- THAT ALL GETS FACTORED IN THE EQUATION. THESE AREN'T -- THESE AREN'T NUMBERS I'M JUST PULLING OUT OF THE AIR. I GO AHEAD AND PLUG THESE

NUMBERS IN THE -- >> LOOKING AT THE SMALLER ROOM NIGHTS.

YOU KNOW, WHEN WE HAD THE THREE ROOM NIGHTS. WHICH, YOU KNOW, BRINGS DOWN TO $4,000 PLUS. $4100, $4200 PER NIGHT. I MEAN, HOW -- HOW SOMEONE SPEND

THAT KIND OF MONEY PER DAY? >> THAT IS BASED OFF OF EVERYBODY COMING IN AND I -- THAT I GET -- I UNDERSTAND AND THAT IS WHERE THEY'RE BUYING GAS, THEY'RE BUYING MEALS.

>> THEY CAN BUY GOLD -- I MEAN -- >> I KNOW.

THAT'S THE ONE I HAVE TROUBLE WITH WHEN THE NUMBERS COME OUT IN THE FORMULA.

BUT ALL I CAN DO IS -- >> I'M JUST TRYING TO MAKE SENSE TO OURSELF IS HOW IS THAT

POSSIBLE? WHAT FORMULA THAT THEY'RE USING. >> AND JUST SO YOU KNOW THE FLORIDA SPORTS FOUNDATION, THEIR FORMULA AND THEIR APPLICATION FOR GRANTS IS ONE OF THE THINGS THAT WE'RE LOOKING AT FOR WHEN WE HAVE THE ACTUAL STAND ALONE SPORTS GRANT.

BECAUSE THEY ARE THE STANDARD. THIS NUMBER HERE PROBABLY DOESN'T MATCH, BUT THE ONE THAT WE SAW PREVIOUSLY IS PROBABLY ON

THE LOW SIDE. >> WE JUST DON'T WANT TO RUN OUT OF THE MONEY, THAT'S ALL.

>> NO, I COMPLETELY AGREE. BUT YOU ALL ARE ASKING FOR A METRICS.

AND MAYBE -- AND GARY, MAYBE I TALKED WITH YOU OFF LINE ABOUT FINDINGS OUT MORE OF THE INFORMATION YOU WANT OR DIVING INTO THESE NUMBERS A LITTLE DEEPER.

>> OKAY. >> YEAH, I DON'T DISAGREE ABOUT THAT.

I THINK, AGAIN, YOU KNOW, YOU DIP YOUR TOE IN THE WATER, IT GETS STARTED AND BEFORE YOU KNOW IT YOUR FOOT IS WET AND YOU'VE GOT TO FIGURE OUT, YOU KNOW, HOW IT GOT THERE.

SO AS WE GO THROUGH -- BUT ALSO AS PART OF THE -- THEIR OPPORTUNITIES THAT THEY CAN PRESENT TO US IS AN EVENT, FISHING EVENT PERHAPS THAT IS OURS, THAT WE MAY BE ABLE TO GET, OKAY, IT IS $100 ENTRY FEE, AND $10 OF THAT IS OURS. WE HAVE 1,000 PEOPLE, WE GET $1,000 BACK. SO I THINK THE PROCESS IS THERE CERTAINLY.

AND THEY HAVE AN EVENT SOMEWHERE WHERE IT IS CONDUCIVE TO CHARGING FOR PARKING.

MAYBE WE GET A DOLLAR AND CHARGE A COUPLE BUCKS FOR A CAR, AND THEY KEEP A DOLLAR, AND MAYBE EVERYBODY KEEPS AN INVESTMENT BACK. THAT'S THE KEY GET THE DOLLARS BACK AND RELOAD WITHOUT HAVING TO DEPEND ON ALL OF THE TIME TAKING IT OUT OF THE HOTEL BED

TAX. >> THE OTHER PIECE IS WE'RE TRYING TO FIND THE EVENTS WHERE WE DON'T HAVE TO TAP INTO IT. GO BACK TO THE SUNSHINE STATE GAMES.

RIGHT NOW, EVERYTHING IS SHAPING UP. SHORT OF BASKETBALL.

BECAUSE I DON'T KNOW ALL OF THE PARTICULARS ON THAT ONE. AND THAT ONE MAY GET A LITTLE HAIRY. BUT RIGHT NOW, WE'RE PROJECTING THAT WE DON'T -- WE'RE NOT GOING TO HAVE TO COME FOR AN ASK TO YOU GUYS FOR. SO NOW, AND JUST -- I'LL USE THE PICKLE BALL TOURNAMENT AS AN EXAMPLE. WHEN THEY DID THE SENIOR GAMES IN DECEMBER, THEY SOLD IT OUT AT 360 PEOPLE AND CUT IT OFF. SO WE'VE ALREADY TOLD THEM, WE CAN SPLIT THE VENUES UP BETWEEN RONNIE VAN ZANDT AND POTENTIALLY CLUB CONTINENTAL AND MAYBE ANOTHER TENNIS COURT. WE'LL GIVE YOU AS MANY COURTS AS YOU NEED, GET AS MANY PEOPLE IN HERE AS POSSIBLE. AND THAT'S A THREE TO FOUR DAY EVENT THAT PEOPLE WILL BE COMING IN ACROSS THE STATE TO PARTICIPATE IN. SO WE'RE ALREADY LOOKING AT SOME OF THESE TO -- OKAY PICKLE BALL IS ONE THAT FILLS THE COFFERS AND WE'RE NOT GOING -- AS THE

TDC Y'ALL AREN'T GOING TO HAVE TO SPEND A DOLLAR ON THAT ONE. >> I COULD --

>> GO AHEAD, STEVE. >> THE WAY I SEE IT IS -- AS WELL JUST TO ADD A COMMENTARY, I DO AGREE VERY MUCH WITH THE COMMISSIONER IN THE WAY I DO SEE IT VERY MUCH AS AN INVESTMENT IN THE FUTURE. THE SAME WAY. BECAUSE WE'RE JUST NOT STARTING TO GET THE DATA BACK. WE JUST HAD OUR FIRST CORN HOLE EVENT.

WE JUST HAD OUR FIRST CYCLING THING. WE'RE GOING TO HAVE ANOTHER -- I DO APPRECIATE THE VARIETY OF EVENTS AND THE VARIETY OF VENUES.

BECAUSE I DO THINK, LIKE THE COMMISSIONER MENTIONED EARLIER, IS BEING MORE DISCRIMINATING WITH THESE EVENTS I THINK WHAT WE'RE GOING TO HAVE TO CHOOSE FROM IN THE FUTURE BECAUSE WE'LL HAVE SO MUCH MORE DATA TO CHOOSE FROM. I DIDN'T LEARN ABOUT THE YOUTH HOW MUCH HOR VALUE THE YOUTH -- MORE VALUE THE YOUTH EVENTS HAD UNTIL THE LAST COUPLE

[01:20:05]

AND WHAT YOUR SPENDS ARE. >> ABSOLUTELY AND ONE OF THE THINGS WE WANT TO GET TO RIGHT NOW WE'RE KIND OF DRINKING FROM THE FIRE HOSE AND GETTING THIS BACK UP.

WE WERE RUNNING -- WE HIT THE STARTING BLOCKS AND WE'VE GONE ZERO TO 60.

NOW, THE GOOD THING IS WE STEPPED ON THE GAS AND WE MAY NEED TO TAKE OUR FOOT OFF OF THE GAS A LITTLE BIT. FINE-TUNE SOME OF THE EVENTS. HEY, NOT EVERYTHING IS GOING TO WORK. THAT'S FINE. LET'S FIGURE OUT WHAT THOSE EV EVENTS ARE THAT ARE WORKING AND MAXIMIZE THOSE.

WE'VE SEEN THE CYCLING IS WORKING. NOT NECESSARILY THE CYCLE CROSS BECAUSE THERE MAY BE OUTSTANDING CIRCUMSTANCES AROUND THAT ONE THIS YEAR.

SO GIVE IT ANOTHER YEAR AND IT MAY -- IT MAY FLOURISH, AND IT MAY NOT.

AND IF IT DOESN'T, THAT'S FINE. THEN WE CAN -- HEY, WE GAVE IT A SHOT AND IT DIDN'T COST US THAT MUCH TO GET IT. U.S.A. CYCLING WE KNOW IS GOING TO DRIVE IT.

BECAUSE IT IS DEFINITELY THERE. IT IS A NATIONAL CHAMPIONSHIP. SO IT IS -- WE'RE GOING TO CONTINUE TO WORK THROUGH THAT. AND AS WE GET EVENTS, WE'RE GOING TO BRING THEM TO YOU GUYS IMMEDIATELY TO LET YOU GUYS KNOW, HEY, HERE'S WHAT IS HAPPENING, HERE'S WHAT IS COMING IN THE PIPELINE. THIS IS WHAT IS COMING. AND HERE'S HOW IT WORKS.

AND KIND OF LET YOU GUYS KNOW AS SOON AS WE GET IT, GET THE BUSINESS PART OF IT DONE, HEY, THIS IS KIND OF HOW WE'RE WORKING. AND THEN ONE OF THE THINGS WE MAY DO A LITTLE BIT MORE IS IF THERE IS A SIGNIFICANT FINANCIAL COMMITMENT TO IT, WE START REACHING OUT TO Y'ALL A LITTLE BIT MORE IN ADVANCE ON SOME OF THOSE PROJECTS TOO.

SO THAT WAY, HEY, LET US KNOW, JOEL, HEY, TAP THE BRAKES ON THIS ONE, THIS ONE IT IS NOT GOING TO WORK. BECAUSE -- BECAUSE I WILL STAY, THERE ARE SOME REALLY BIG CONVERSATIONS PERCOLATING AT THE MOMENT THAT HOPEFULLY IN THE NEXT COUPLE OF MONTHS WHEN WE COME BACK IN MARCH WILL HAVE A LOT MORE MEAT TO IT AND CAN DISCUSS MORE.

>> THE OTHER ASPECT OF THIS IS, THIS IS ALL -- EVERY TIME WE DO ONE OF THESE IT IS THE FIRST FOR CLAY COUNTY. SO CONSEQUENCELY. AS WE BUILD THE TRACK RECORD THAT ALSO ATTRACTS PRIVATE SECTOR MONIES IN TERMS OF SPONSORSHIPS AND THOSE KIND OF THINGS THEY SEE A SUCCESSFUL EVENT THEY WANT TO BE PART OF IT AND IT SORT OF GROWS FROM THERE.

SO WE MAY NOT BE IN A SITUATION WHERE WE HAVE TO DEFRAY ALL OF THE EVENTS IN THE FUTURE.

IT COULD BE SPONSOR SHIPS AND THOSE KINDS OF THINGS FROM THE PRIVATE SECTOR.

THAT'S MAYBE WHERE WE WORK WITH CHAMBER, GARY, AND THOSE KINDS OF THINGS TO COME UP WITH THAT.

SO, YEAH, I THINK IN THE BEGINNING, THERE'S -- AS JOEL SAID, WE'RE RUNNING OUT THERE, WE'RE TRYING TO ESTABLISH A -- YOU KNOW, A REPUTATION, A MARKER.

AND AT SOME POINT, THEN WE'LL HAVE THE OPPORTUNITY TO PICK AND CHOOSE.

AND THAT GOES BACK TO YOUR DATA POINTS. ALL RIGHT.

WE GET -- YOU KNOW, BEING ON CBS TV WE ESTIMATE WITH ALL OF THE PADDLEBOARD TV SHOW GOING TO BE ESTIMATED $100,000 IN MEDIA VALUE. AND MAYBE WE GET HALF OF WHAT WE WANT BACK IN TERMS OF HOTEL ROOMS. BUT THEN YOU SORT OF MIX AND MATCH. OKAY, IS THAT WORTH IT? IS THE NOTORIETY AND THE SORT OF -- I CAN'T THINK OF THE WORD -- BUT THE RESPECT THAT YOU GET BECAUSE ALL OF A SUDDEN, LOOK, IT IS CLAY COUNTY ON NATIONAL TV. OKAY, HOW DID THEY DO THAT? AND THAT ATTRACTS OTHER BETTER EVENTS AND OTHER THINGS. SO I THINK WE'RE ALL LIKE I SAID WE'RE DIPPING OUR TOE IN THE WATER AND MOVING FORWARD AND TRYING TO DO IT AS RESPONSIBLY AS POSSIBLE AS STEWARDS OF THE TAX DOLLAR AND WE SEE WHERE WE GO AND WE CAN ADJUST AS WE GO.

THAT'S THE PRETTY OF WHAT JOEL IS TALKING ABOUT. IS IT WILL BRING THINGS AND THEN IT IS UP TO THE BOARD TO MAKE THE DETERMINATION WHAT IS THE BEST TO DO AND NOT DO, FOR WHATEVER REASON. IT COULD BE ENVIRONMENT. IT COULD, DOLLARS.

IT COULD BE ANY NUMBER OF DIFFERENT THINGS. SO THIS ONE IS FOR U.S.A.

CYCLING WHICH IS SOMETHING I THINK WE NEED TO DO JUST TO BE ABLE TO RUN THIS.

REMEMBER IT IS A TWO YEAR BID, I THINK WE'LL LOOK AT IT AGAIN NEXT YEAR.

IT WILL BE DIFFERENT FOR ANY NUMBER OF REASONS. ONE, I HOPE WE HAVE COVID BEHIND US MORE IN THE REARVIEW MIRROR. AND AT THE SAME TIME, WE CAN MINIMIZE EXPENSES AND MAXIMIZE

[01:25:03]

EXPOSURE THEY CAN GET FROM IT. >> ABSOLUTELY. >> SO AS WE INDICATED, JOEL'S COMPANY ALSO IS CERTAINLY WILLING TO DO A 50/50 SPLIT, AT LEAST ON THE -- ON ANY MONIES ABOVE AND BEYOND IN TERMS OF PROFIT. AT THIS POINT, ALTHOUGH I LIKE YOUR SLIDING SCALE I THINK THIS PARTICULAR ISSUE SO WE GET IT DONE, I THINK, WE SAY, YEAH,

THAT IS A GOOD WAY TO DO, IF YOU'RE WILLING TO DO THAT. >> ABSOLUTELY.

>> KIMBERLY YOU CAN TAKE CARE OF THAT WITH OUR ATTORNEY IN TERMS OF GETTING A LETTER TO SAY WHATEVER IT NEEDS TO SAY THERE TO PROTECT US AND OFF WE GO. SO -- ANYBODY HAVE ANY OTHER THOUGHTS OR COMMENTS SPECIFICALLY FOR, AGAINST GIVING JOEL THE AND AIRSTREAM NOT JOEL PERSONALLY BUT AIRSTREAM VENTURES GROUP THE -- THAT'S WHY YOU'RE GROWING THE BEARD.

>> IT HAS BEEN NICE WORKING WITH Y'ALL. >> DISAPPEAR SOMEWHERE.

>> JUST TO CLARIFY, YOU SAID THIS WHOLE EVENT WOULD BE OVER AT CAMP BLANDING, RIGHT?

>> NOT 90 -- THREE OF THE FOUR DAYS TENTATIVELY ARE GOING TO BE AT CAMP BLANDING.

WE'RE STILL FINE-TUNING THE ROAD COURSE. >> SO THE OTHER ONE WOULD BE

AT -- BACK TO THRASHA HORN. >> THRASHA HORN FOR THE CRITERIA THAT IS CAR RACE.

>> NEVER REMEMBER THAT CRITERIA. >> THE TRIAL AT -- ON TREE ROAD BACK TO KEY MORES AND THEN THE ROAD RACE WOULD START ON CAMP BLANDING, GO OFF CAMP BLANDING, COME BACK ON TO CAMP BLANDING.

WE'VE GOT -- IF I LOOK AT THE MAP OUT THERE AGAIN. I'M PROBABLY GOING TO GO BLIND.

BUT WE'VE GOT SEVERAL DIFFERENT SCENARIOS THAT WE'RE LOOKING AT WITH THEM TRYING TO MAKE THE BEST COURSE FOR THEM WHILE ALSO MAKING IT THE SAFEST COURSE POSSIBLE.

>> MY CONCERN WITH THAT, YOU KNOW, IS JUST THAT -- I KNOW WHERE I AM.

AND I KNOW WHAT I LOSE BUSINESS TO START WHEN PEOPLE ARE COMING TO CAMP BLANDING.

WE DO HAVE WE'RE ABOUT HALFWAY. IT IS 15 MINUTES -- 20 MINUTES TO STARK AND 20 MINUTES TO GREEN COVE. SO I USUALLY -- THEY USUALLY GO TO STARK.

>> WELL, THE OTHER EVENT IS GOING TO BE IN ORANGE PARK. SO IF THEY GO TO STARK, THEY'RE

GOING TO HAVE TO TRAVEL EVEN FURTHER TO GET TO ORANGE PARK. >> I KNOW THAT.

>> ABSOLUTELY. >> WELL, THE OTHER PIECE OF THIS IS, WE'RE ALSO LOOKING SOMEWHERE BETWEEN 500 AND 800 COMPETITORS. SO THEY'RE ALL COMING W WITH -- AND ALL OF THESE ARE KIDS. SO I WOULD SAY ALL OF THEM, 95% OF THEM ARE KIDS.

SO THEY'RE ALL COMING WITH A FAMILY IN TOW. AND THEY'RE GOING TO BE LOOKING FOR OTHER STUFF TO DO. YOU KNOW, DAD MAY BE OUT WITH JOHNNY ON THE BIKE.

OR MOM AND SUSIE OR WHATEVER. BUT THEY MAY BE LOOKING FOR SOMETHING IN MIDDLEBURG OR ORANGE PARK. HEY, I CAN GO IN ORANGE PARK, B ANYWHERE AND EVERYWHERE, Y'ALL GO RACE AND TELL US HOW YOU -- HEY, HURRY BACK. SO I -- THAT IS ON CLAY SIDE.

ALSO KNOCK ON WOOD, WE'LL FILL EVERY HOTEL OVER. >> I MAKE A MOTION IN FAVOR OF

THIS GRANT. >> I HAVE A MOTION. DO WE HAVE A SECOND?

>> I'LL SECOND. >> GARY SECONDS. ANY OTHER DISCUSSION?

>> WERE WE GOING TO INCLUDE THE 50% ON IT? >> YEAH, IF YOU WANLTT TO --

>> CAN'T JUST HAVE THAT -- >> I'D LIKE TO MAKE AN AMENDMNT TO THAT.

SO WE'LL JUST MAKE A MOTION TO APPROVE THIS GRANT AS REQUESTED WITH A MODIFICATION THAT THERE

WOULD -- 50% OF THE PROFIT? >> YES. NET PROFIT.

>> NET PROFIT WOULD BE SHARED WITH THE COUNTY. TOURIST DEPARTMENT.

>> GARY, WOOULD YOU SECOND ? >> I WILL SECOND THAT. >> ANY OTHER DISCUSSION? THANK YOU BOB FOR PICKING UP ON THAT. ALL IN FAVOR PLEASE SAY AYE.

>> AYE. >> AYE. >> ANY OPPOSED.

THE MOTION CARRIES 8-0. AND WE MOVE ON TO PADDL PADDLEBOARDING, I THINK, RIGHT?

>> RIGHT. YES, SIR. SO PADDLEBOARD IS A -- KIND OF A -- IT IS A MADE FOR TV EVENT. THEY COME IN, THEY WILL HAVE THEIR RACE ALL DAY THAT SATURDAY. COME IN FRIDAY NIGHT, SET UP THE COURSE OUT IN THE RIVER AT

[01:30:06]

MAYBE EVEN LATER, DEPENDING ON THE TURNOUT. THE IDEA BEING THAT THEY PRODUCE A LIVE STREAM BROADCAST OF THE EVENT. WE'LL HAVE OPPORTUNITIES FROM A MARKETING STANDPOINT THROUGHOUT THAT LIVE STREAM. BUT THEN WE ALSO HAVE A 30 MINUTE RECAP SHOW ON CBS SPORTS NETWORK WITHIN A WEEK OR TWO OF THE EVENT.

IN THAT IT ESSENTIALLY BOILS DOWN THE 9 HOURS, HEY, HERE'S THE COMPELLING STORY ABOUT ONE OF THE RACERS. HERE'S SOME INFORMATION ABOUT THE DESTINATION.

HERE'S THREE PEOPLE WIPING OUT THE NASCAR NECK SCENARIO THAT GENERATES VIEWS.

AND REALLY AT THE END OF THE DAY. IT IS A SALES PIECE THAT CLAY

COUNTY IS AN OUTDOOR DESTINATION FOR PADDLEBOARD ING. >> SO YOU SAID THIS IS GOING TO

BE AT SPRING PARK? >> YES, SIR. >> I THOUGHT IT WAS AT CAMP

CHOW? IS THIS A DIFFERENT ONE? >> YEAH.

>> YOU'LL BE ABLE TO WATCH FROM YOUR FRONT PORCH. >> I'M EXCITED ABOUT THIS.

HOW MUCH DO YOU WANT? [LAUGHTER] >> I DON'T THINK I'VE EVER --

>> 75? >> I'VE NEVER HEARD PAT THAT EXCITED.

>> AND WE'RE ADDING -- THE ONE THING THAT WE MADE A POINT IN WORKING WITH THE PROMOTER ON, IS MAKING SURE WE TIE IT TO A FOOD TRUCK FRIDAY. WE WANT TO MAKE IT -- WE WERE TRYING TO MAKE IT AN ENTIRE AQUATIC WEEKEND. WE'LL TRY TO MAKE IT ON SUNDAY.

I CAN'T MAKE ANY PROMISES. BUT WE WANT TO MAKE IT A NICE WEEKEND THAT FOCUSES ON SPRING PARK THAT GETS PEOPLE IN AND ACTIVATED IN THE AREA. SO FOOD TRUCK FRIDAY, COME BACK ON SATURDAY AND EVERYBODY IS BACK IN THE PARK AGAIN FOR THE PADDLEBOARD RACE.

>> WHERE IS LAKE JACKSON? WHERE IS THAT? >> THAT IS A DIFFERENT --

>> I THINK -- >> I THINK THAT GOT CARRIED OUT FROM A DIFFERENT APPLICATION.

>> YEAH, THAT CARRIED OUT FROM A DIFFERENT LOCATION. I APOLOGIZE.

>> THAT'S WHY I ASKED TO VERIFY THAT WITH SUSAN. >> IT IS SPRING PARK.

BECAUSE WE NEED TO NAME THAT COVE SOMETHING. PADDLEBOARD COVE.

>> DID THEY ALREADY COME AND LOOK AT A VENUE? >> THEY'VE LOOKED ONLINE.

THEY DO A LOT OF STUFF WITH GOOGLE EARTH, TO SET UP THE COURSE.

AND THEY LOVE THE SETUP AND ONCE WE FIGURE OUT THE START, THE UNLOADING ON TO THE DOCK AND THE START, AND IT MAY BE SOMETHING WHERE WE FILL UP THE AREA AT SPRING PARK AND OVERFLOW IN THE GOVERNOR'S CREEK PROGRAM. SO WE HAVE A COUPLE OF OPTIONS WITH THAT FROM THAT STANDPOINT.

>> SO THEY DON'T MIND IF THERE'S A PRETTY STIFF CURRENT. >> NO.

THE MORE THE MERRIER. MAKE THEM WORK FOR IT. FR>> WE WILL.

>> AND THEY DON'T CARE IF THERE'S PEOPLE THAT LIVE ON THEIR BOATS IN THE WATER?

>> THEY SHOULDN'T. NOT FOR THIS ONE. >> OKAY.

SO I GUESS THAT IS -- >> AND WHAT THEY'LL BE ABLE TO DO IS THEY'LL BE ABLE TO TAKE A LOOK AT THE GOOGLE EARTH AND THEN MARRY IT UP WITH WHAT THEY SEE WHEN THEY COME VISIT LATER THIS YEAR AND SAY, OH, OKAY, WE'VE GOT TO BUILD THE COURSE AND WE'VE GOT TO MAKE IT WORK AROUND THESE ANGLES AND THEY CAN DO THAT. THEY'VE GOT A GREAT -- THE GOOD THING IS THEY'VE GOT A TON OF FOOTPRINT THAT THEY CAN USE ESSENTIALLY ALMOST FROM THE SHORE LINE ALL THE WAY OUT AS FAR AS THEY WANT TO. SO IT IS A LITTLE BIT DIFFERENT THAN THE JET SKI RACE BECAUSE WE'RE NOT WORRIED ABOUT THE MANATEES.

THEY'RE ON PADDLEBOARDS, NOBODY IS GOING TO TAKE A PADDLE AND START BEATING A MANATEE. PESPEC

WILDLIFE SITTING RIGHT THERE. THEY CAN GET HAULED OFF. >> JOEL, I'M JUST CONFUSED ON THE DATES. LE HELP ME.

I LOST SOMETHING SOMEWHERE. THIS SAYS JUNE 19TH. >> THAT'S ORIGINALLY WHERE WE

WERE LOOKING AT IT. IT IS JULY 10TH. >> JULY 10TH IS THE EVENT?

>> YES. >> OKAY. >> WE'VE BEEN JUGGLING DATES AND

LOCATIONS AND -- >> SO THIS IS JUST JULY 10TH AND 11TH OR --

>> JUST JULY 10TH. JULY 10TH IS A SATURDAY. IT IS ONLY A ONE DAY EVENT.

[01:35:03]

>> FOR THE PADDLEBOARDING? >> MM-HMM. >> OKAY.

SO IT IS FROM 9:00 FRIDAY MORNING UNTIL -- >> THEY'RE GOING TO COME IN FRIDAY MORNING. AND YOU'LL SEE THEM SET UP FRIDAY AFTERNOON AND TEST THE COURSE. AND SATURDAY MORNING, WE'LL START AT 8:00, WITH A RACERS MEETING AND THEN PROBABLY START RA RACING ABOUT 9:00, 8:30, 9:00.

>> SO IT WOULD BE THE 10TH AND 11TH. >> JULY 10TH IS A SATURDAY.

>> IT WOULD BE SATURDAY. SO TO THE FRIDAY THE 9TH ON FOOD TRUCK FRIDAY THEY'LL BE SETTING

UP THE TENTS AND THEN THE 10TH IS THE RACE. >> OKAY.

I JUST WANTED TO GET THE DATES -- >> IT IS JUST A SATURDAY.

BECAUSE WHAT WE WERE LOOKING AT GETTING SOMETHING ON THE 11TH TO ADD IN TO THIS AND IT IS NOT AT

A POINT WHERE. >> I THINK PAT VOLUNTEERED TO DO SOMETHING ON HER FRONT PORCH

FOR -- >> DONE. >> YEAH, WE CAN DO A PORCH

PLATE. >> OH, ACTUALLY, THAT IS A GOOD IDEA, PAT.

>> I KNOW HOW TO DO THAT. >> DONE. DONE.

>> WE'LL BE COMING OUT FRIDAY NIGHT. >> YEAH, WE'LL BE COMING OUT

FRIDAY NIGHT READY TO GO. >> ALL RIGHT. ANYBODY HAVE ANY QUESTIONS? I THINK FIRST MY THOUGHT IS PADDLEBOARD IS CERTAINLY IN THE WHEEL HOUSE AS FAR AS WHAT WE WANT TO PROMOTE IN TERMS OF OUR OUTDOOR SPORTS AND WATER SPORTS IN CLAY COUNTY.

AND THE SECOND THING THAT I LIKE IS -- AND I'M -- MAYBE I'M JUST OBSESSED WITH NATIONAL TV BUT I THINK THAT BECOMES A REAL FACTOR AT THIS POINT TO GIVE US THE KIND OF RECOGNITION THAT WE'RE LOOKING FOR. AND ALSO THE -- YOU KNOW, THE TYPE OF RECOGNITION IT IS.

IT IS GOOD SOLID, YOU KNOW, OUTDOOR WATER SPORTS RECREATION THAT WE WANT TO GET THAT MESSAGE

OUT FOR THEM >> SO THERE'S A COUPLE OTHER THINGS I CAN THROW IN THERE THAT WE CAN ADD INTO THAT TOO IS THE RESIDUAL MARKETING OPPORTUNITIES OFF OF THAT.

SO WHEN THEY PRODUCE THE LITTLE 90 SECOND TO TWO MINUTE PIECE ABOUT CLAY COUNTY, WE CAN TAKE THAT AND USE THAT KIMBERLY AND KATE CAN USE THAT AND USE THAT SOCIALLY ON THE WEBSITE, THEY CAN USE THAT AND BLAST THAT OUT HOWEVER THEY WANT. AND THEN THE EVENT ALSO LIVES ON IN ON YOUTUBE, SOMETHING SIX MONTHS LATER, WE CAN COME BACK AND, HEY, IT IS A FLASHBACK FRIDAY SOCIAL MEDIA POST REMEMBER THIS SUMMER BACK WHEN WE HAD THE PADDLEBOARD RACE AND

IT IS A LINK BACK TO THAT SHOWCASING THAT. >> YEAH, JUST THINK ANY SPORTS EVENT WHICH IS BROADCAST ON TV IT IS NOT JUST ALL OF THE EVENT IT IS A LOT OF THE COLOR AND

SOME OF THE OTHER THINGS GOING ON. >> ABSOLUTELY.

>> SHOTS UP AND DOWN THE OVERFLOW THERE FROM THE POOL AND THEN THAT ITSELF WOULD BE A BIG DRAW THEN -- THE SPRING FED POOL. I'M SURE THAT WILL GET A CERTAIN

AMOUNT OF ATTENTION -- >> ABSOLUTELY. >> LOOKS GOOD.

IT IS A BEAUTIFUL LOCATION. SO I MEAN, I'M SURE A LOT OF THOSE SHOTS, THOSE ARE THE THINGS THAT YOU CAN'T PAY FOR WHEN YOU GO ON TO TV BECAUSE YOU DON'T GET THE PRODUCT PLACEMENT, IF YOU WILL, IN TERMS OF WHAT IS HAPPENING IN THE EDITORIAL COMMENT OF THE PROGRAM.

>> GOING BACK TO THE PARTNERSHIP PIECE ON THIS, THEY LOOK TO US, AND I SAY US AS A COLLECTIVE GROUP TO TELL THEM, HEY, WHAT ARE THE THINGS THEY NEED TO INCLUDE IN THE 90 SECOND SPOT.

WHAT ARE THE SPOTS. AND THE PRODUCER, I'VE GOTTEN TO KNOW OVER THE LAST YEAR OR SO.

HE HAS GOT A GREAT EYE FOR WHAT THE VISUAL HIGHLIGHTS ARE. BUT IT IS ALSO MARRYING IT WITH, HEY, HERE'S THE OLD COURTHOUSE AND JAIL AND GREEN COAT. HEY, HERE'S THE SPRING FED POOL.

FOOD TRUCK FRIDAY. ALSO ORANGE PARK, MIDDLEBURG, HOW WE MODIFY THAT WHOLE -- TELL THAT STORY INSIDE OF TWO MINUTES. IT IS DIFFICULT BUT IT IS ALSO

VERY DOABLE FROM A STANDPOINT AND THIS GUY IS GOOD AT IT. >> THE FACT THAT IT SAVES US MONEY IN TERMS OF VIDEOS PUTTING TOGETHER TO USE TON WEBSITE OR WHATEVER WE'RE GOING TO DO WITH

IT. >> CORRECT. >> SITTING ON THE FRONT PORCH AT

SPRING PARK INN, DRINKING A SPRING PARK COFFEE. >> EXACTLY.

>> JOEL, 25,000 GRANT THAT YOU'RE REQUESTING FOR, THAT IS T

TO COVER THE 38 -- PART OF THE 38,000 OF EXPENSES, CORRECT? >> SO IN THIS ONE IS ONE WHERE THEIR 25,000 GOES TO THEM -- AND IT IS REALLY JUST A BID FEE. THEIR MONEY -- GO BACK TO IT A

[01:40:04]

FROM THAT. THEY'VE GOT TO HAVE INVENTORY TO SELL.

HOW DO YOU SELL IT? YOU'VE GOT TO HAVE THE EVENTS. SO BEING ABLE TO SELL THE MEDIA PACKAGE TO US AND GETTING THE EVENT, IT IS -- IT HELPS US GET TO ZERO FOR THE EVENT.

YOU KNOW, WE'LL HAVE SOME ANCILLARY COSTS FROM A PUBLIC SAFETY STANDPOINT.

BUT WE'LL BE GETTING WITH FLORIDA SPORTS FOUNDATION ON THOSE PIECES TO COVER THAT.

>> JOEL, COULD I ALSO ASK -- IT MIGHT BE NICE TOO, IF YOU -- WHEN THESE ARE ALL FINALIZED AND ASSUMING THIS PASSES AND EVERYTHING LIKE THAT, DO A PRESENTATION FOR THE CITY, POSSIBLY. AND THEN I KNOW YOU HAVE BEEN IN TALKS WITH THEM ALREADY, BUT MAYBE IN FRONT OF ONE OF OUR COUNCIL MEETINGS. AND MUCH IN THE SAME WAY WE DO WITH OUR EVENTS, IF YOU GUYS AFTER THE EVENT IS COMPLETED, COME AND DO AN AFTER REPORT.

SO THAT WAY YOU CAN MAYBE LET THE CITY KNOW AS WELL FEEDBACK ON THE PARK AS A VENUE.

THAT WAY MAYBE YOU COULD ALSO HEAR WHAT THE COUNCIL AND STAFF THOUGHT ABOUT HOW -- I GUESS OW THE WHOLE EVENT WENT FROM, YOU KNOW, A TRAFFIC PERSPECTIVE, IMPACT PERSPECTIVE, AND THEN ALSO JUST ACTIVITY IN THE PARK. AND I THINK SOME OF THOSE THINGS WOULD BE TAKEN INTO CONSIDERATION, TOO, AS FAR AS MAKING THE PARK MORE ATTRACTIVE IN THE FUTURE, TO CREATE A BETTER VENUE. LIKE YOU MENTIONED, THERE'S ISSUES OF LAUNCHES WITH THINGS AND STUFF LIKE THAT. YOU KNOW, MAYBE THERE'S THINGS THAT WE CAN TAKE INTO CONSIDERATION IN THE FUTURE IF WE WANT TO BE ATTRACTIVE TO THAT.

THEN THAT'S SOMETHING THAT WE MAY HAVE TO CONSIDER, WHETHER IT IS DIFFERENT LAUNCHES, WEIGHED IN THINGS AND DIFFERENT THINGS TOO. SO --

>> SURE. ONE OF THE THINGS AFTER MEETING WITH THE STAFF YESTERDAY? WEDNESDAY? TODAY IS WEDNESDAY, ISN'T IT? SO IT WAS YESTERDAY --

>> STARTE THE MEETING ON WEDNESDAY, WHERE WE ARE NOW. >> YOU TAKE MONDAY OFF AND IT ALL GOES TO CRAP. UM, AFTER MEETING WITH THE STAFF YESTERDAY, WE'VE GOT A WHOLE SET OF PAPERWORK WE'RE GOING TO DO. AND I'M WAITING ON THEM TO GIVE ME THE FINAL COURSE MAPPING.

SO THAT WAY I CAN SAY, OKAY, HERE'S EXACTLY WHERE THE TV TOWER/OFFICIALS TOWER IS.

HERE'S WHERE THE PLATFORM IS, WHERE THE BROADCASTERS ARE AT. AND HOW THAT WHOLE LOOK AND FEEL. THEY'VE GOT IT -- THE PROMOTER OWES ME A COUPLE OF THINGS OUT THAT. SO WE'RE WORKING ON THE PAPERWORK PIECE.

ONCE WE GET ALL OF THAT SUBMITTED, I'LL BE MORE THAN HAPPY TO COME DOWN AND PRESENT

TO THE CITY COUNCIL ON THAT ONE. >> GREAT. THANK YOU.

>> JOEL, IS THERE LIKE A VENDOR ASPECT TO THIS WHERE THERE'S FOOD VENDORS, T-SHIRT GUYS, THAT

KIND OF ACTIVITY AROUND TOO? >> SO WE'RE GOING TO -- WE'RE PIGGYBACKING ON FOOD TRUCK FRIDAY, THE GOAL IS TO HAVE A COUPLE OF THEM STICK AROUND FOR SATURDAY.

AND THEN THE VENDORS SIDE IS USUALLY TIED TO THE -- THIS IS ONE OF THOSE WHERE WE DON'T GET A LOT OF ASSETS TO SELL. REALLY VIRTUALLY -- I MEAN, I CAN'T GO SELL -- I WOULD USE THE GAS SPONSOR BECAUSE THEY'VE ALREADY GOT ONE. I'M USING THE JET SKI RACE.

THEY WILL HAVE THEIR OWN KIND OF SET OF NATIONAL PEOPLE. AND THAT WILL PRECLUDE US SELLING -- SO US TRYING TO GET LIKE BLACK CREEK OUTFITTERS TO COME OUT, WE MIGHT BE ABLE TO DO THAT. BUT THEY MAY HAVE ALREADY HAVE A PADDLEBOARD SPONSOR THAT ELIMB -- THE EXCLUSIVITY ELIMINATES US USING ANYBODY. SO THERE'S SOME OF THOSE PIECES THAT ARE MOVING THAT MOST OF THE CONV VENDORS ARE USUALLY THEIRS, OUTSIDE OF FOOD AND BEVERAGE. WE'LL WORK WITH THE FOOD TRUCK COMMUNITY TO MAKE SURE WE GET

THOSE ACTIVATED IN THE SPACE. >> I THINK ANY KIND OF WATER SPORTS, EVEN IF IT IS JUST A ONE DAY EVENT, IT WILL PRODUCE MULTIPLE ROOM NIGHTS JUST BECAUSE THAT'S THE PATTERN WE'VE SEEN. THEY COME EARLY. THEY TEST OUT THE WATER.

THEY WANT TO SEE -- EXPERIENCE IT, PRACTICE IT. SO, YOU KNOW, ANY EVENTS.

AND THIS IS BASICALLY OUR INVESTMENT TOWARDS BRINGING MORE EVENTS AND MARKETING CLAY

COUNTY. >> ABSOLUTELY. >> SO JOEL AND THE OTHER BID AND BUDGET FOR THE CYCLING FLORIDA SPORTS FOUNDATION IS GOING TO MATCH 50%.

THIS ONE DOESN'T QUALIFY, IS THAT -- >> NO, THIS ONE DOESN'T QUALIFY.

SO U.S.A. CYCLING CHECKS THE BOX TO MOVE IT INTO THE MAJOR EVENT GRANT CONTRIBUTION CATEGORY.

THIS IS A SMALL MARKET GRANT. SO THE LIMIT WE CAN GET IS 5,000 FOR IT.

>> GOT YOU. >> THEY MAY NOT -- WE MAY NOT GET THE FULL 5,000.

[01:45:04]

>> DO THEY HAVE ONE OF THE 30 SECOND SPOTS IN THE SHOW? WE'LL BE GLAD TO SELLING IT TO

THEM. >> IF THEY WANT A SPOT, THEY'VE GOT TO PAY FOR IT.

>> WELL, I THINK THEY SHOULD. -- >> NO FREE RIDES ON THIS ONE,

UNFORTUNATELY. >> ANY OTHER QUESTIONS FOR JOEL? >> JUST WANTED TO ASK YOU, THIS, IF WE WOULD -- THIS IS NOT LOCKED IN, RIGHT? THIS IS STILL --

>> IT IS TENTATIVE ON YOUR APPROVAL. IF YOU GUYS --

>> ON OUR APPROVAL. >> IF ON YOUR APPROVAL. IF YOU TELL ME NO, THEN I'VE GOT

TO GO MAKE A PHONE CALL. >> BUT IF WE SAY YES, THEN THEY'RE DEFINITELY WANT TO COME?

>> YES, MA'AM. >> THEY'RE NOT GOING TO -- >> IF YOU SAY YES, THEY'RE

COMING. >> SWEEP OFF THE PORCH, PAT. >> WELL, OKAY I GUESS -- I GUESS -- IS THERE A DEADLINE TO WHEN WE HAVE TO GIVE THEM AN ANSWER?

>> THE SOONER THE -- >> TODAY? >> YEAH.

IF WE HAD PUT IT OFF UNTIL MARCH, IT WOULD -- IT WOULD PUT EVERYBODY UP AGAINST IT AND WE

WOULD MISS THE DEADLINE FOREST FOUNDATION. >> THE REASON I WAS ASKING IS I JUST GATHERED FROM YOUR CONVERSATION THAT WHAT IS -- THEY HAD NOT ACTUALLY COME

IN TO DO THE SITE TOUR THING. >> HE HAS SEEN -- SO HE GOT TO SEE CLAY COUNTY LAST YEAR.

WHEN WE WERE DOING THIS SITE VISIT FOR THE MOTOR -- THE JET SKI RACE, IT IS THE SAME PROMOTER. SO GO BACK, HE IS DOING EVERYTHING AQUATIC RACING.

SO WHEN WE'RE DOING THE JET SKI RACE AND WE REALIZE WE COULDN'T DO ANYTHING MOTORIZED OFF OF THE SHORE LINE, HE IS LIKE, WELL, I AM LAUNCHING THIS PADDLEBOARD TOUR NEXT YEAR.

THIS IS A GREAT SPOT. AND IT WAS WHEN WE WERE AT SPRING PARK.

BECAUSE THAT WAS WHERE WE REALLY WANTED TO DO THE JET SKI RACE. IT WAS GOING TO BE BEAUTIFUL ON TV. YOU'RE SHOOTING WHEN THEY START, YOU HAVE THE CAMERA SHOT BACK INTO THE PARK. IT WAS GOING TO BE FANTASTIC. SO NOW WE KNOW SOMEWHAT OF WHAT IT WOULD LOOK LIKE. AND IT WILL LOOK REALLY GREAT ON TV.

BUT IT IS ALSO WE COULDN'T MAKE SO HE HAS ALREADY BEEN TO SPRING PARK.

HE HAS SEEN IT. AND HE KNOWS WHERE IT WILL WORK AND ALL OF THAT.

>> I'VE JUST NEVER SEEN ANY PADDL PADDLEBOARDS OUT THERE.

>> THAT'S WHERE -- THE PADDLEBOARDERS I THINK ARE MORE RI RIVERISH. THEY'RE NOT -- THEY HAVEN'T -- THEY'RE NOT HITTING

THAT PART OF THE RIVER. >> THE OTHER THING TOO IS THAT THESE ARE EXPERIENCED PADDLEBOARDERS. THESE ARE NOT JUST HOBBY. I MEAN, THIS IS A -- THEY'RE ENTHUSIASTS. AND SO, I THINK AROUND OUR COMMUNITY WE HAVE A LOT OF CASUAL PAD PADDLEBOARDERS, WHERE THE RIVER MAY BE A LITTLE TOO SWIFT FOR THEM.

>> WE TALKED ABOUT THIS. THE CURRENTS THERE, YEAH. >> SO THAT IS WHAT IS APPEALING FOR THIS EVENT IS THAT THERE IS ANOTHER CHALLENGE, IN THAT THE RIVER'S CURRENT ADDS SOME --

>> I WOULD AGREE WITH THAT. >> ADVANTAGE. >> ANY OTHER QUESTIONS?

>> I'LL MAKE A MOTION JUST TO SEE WHAT HAPPENS. AND -- DO I NEED TO ASK FOR 50%?

>> WELL, WHAT -- HOW -- DO WE WORK THE SAME THING THERE OR NO? >> NO.

THIS ONE THERE'S -- >> BECAUSE WE'RE GETTING A TV. >> SO THIS ONE IS DIFFERENT BECAUSE ESSENTIALLY WE'RE ENTERING INTO A CONTRACT WITH THEM TO PROVIDE IT.

PROVIDE THE BID FEE. THERE'S REALLY NO REVENUE BACK TO US.

>> AND IT IS FOR $25,000. >> YES, MA'AM. >> BECAUSE THAT MONEY IS WHAT

THEY'RE USING TO PRODUCE THE TV SHOW AND AIR IT. >> I'LL SECOND IT.

>> OKAY. ANY OTHER DISCUSSION? QUESTIONS?

ALL IN FAVOR PLEASE SAY AYE. >> AYE. >> AYE.

>> ANY OPPOSED? MOTION CARRIES 8-0. ANYTHING ELSE, JOEL?

>> THAT'S IT. THANK YOU, GUYS. >> THANK YOU.

>> WE APPRECIATE IT. >> LOOK FORWARD TO SEEING YOU GUYS HOPEFULLY AT THE WNIT AT

THE END OF MARCH. >> AND THERE'S A BRAND NEW PICKLE BALL COURT AT PENNEY

FARMS. >> OH, WELL, WE'VE GOT TO GET --

>> IT IS RIGHT BESIDES THE TENNIS COURTS. >> WE'VE GOT TO GET OUT

OF -- WE'VE GOT TO GET OUT OF COVID FIRST. >> I DON'T THINK SO.

NO IT IS A TOWNSHIP. >> IT IS ON THE TOWN SIDE? OH.

HEY NOW. WE JUST HAD IT -- WE JUST ADDED SOME MORE COURTS.

[01:50:02]

SO THANKS EVERYBODY. >> THANK YOU. >> ALL RIGHT.

WE MOVE ON TO BED TAX COLLECTIONS UPDATE. KIMBERLY HAS THAT FOR US.

[4.  Bed Tax Collections Update]

>> SO THE BED TAX COLLECTIONS UPDATE THAT YOU ALL HAVE IN FRONT OF YOU SHOWS THE COLLECTIONS FOR OCTOBER. AND WHILE THEY WERE STILL DOWN, THEY WEREN'T -- YOU KNOW, AND I AM JUST SAYING THAT WE'VE BEEN BLESSED. AND THAT THEY WEREN'T AS FAR DOWN AS WE WOULD'VE REALLY THOUGHT. WE'RE DOWN 7% FOR THE YEAR.

SO I CAN'T PROMISE THAT NOVEMBER AND DECEMBER'S COLLECTIONS ARE GOING TO LOOK THAT -- YOU KNOW, LOOK THAT WAY. THE -- WE DID -- FROM AN OCCUPANCY STANDPOINT, I DID DO A QUICK LITTLE CHEAT SHEET. WE DID SEE SOME POSITIVE NIGHTS OCCUPANCY.

WHERE WE ACTUALLY EITHER WERE AT OR BEAT THE -- THAT SAME NIGHT THE YEAR BEFORE.

AND THAT HAD HAPPENED EIGHT TIMES IN THE LAST MONTH. >> I THINK -- I DON'T KNOW IF YOU TALKED LAST TIME BUT WHAT PROBABLY HAPPENED IS 2019, WE THEN HAD DEPARTMENTAL HOTEL IN

EXISTENCE AND THEN 2020. >> YES. >> THAT ONE MORE HOTEL ADDED UP.

SO WE'RE JUST ADDING A HOTEL THAT WASN'T THERE THE PREVIOUS YEAR IN OUR DATA.

>> SO YOU THINK THAT IS WHAT MADE UP THE -- OR POSSIBLY MADE UP SOME OF THE DIFFERENCE?

>> YEAH. THAT MADE THAT 9% OR WHATEVER SMALLER.

WITHOUT IT WOULD'VE BEEN SLIGHTLY BIGGER THAN THAT. BUT I THINK OVER ALL WE STILL

BETTER THAN THE OTHER COUNTIES I THINK. >> I WOULD AGREE.

>> ALL RIGHT. ANY OTHER QUESTIONS OR DISCUSSION ON BED TAX?

[5.  Budget Review]

>> WE HAVEN'T SPEND A WHOLE LOT OF MONEY EXCEPT ON MARKETING AND STAFF.

SO WE -- EVERYTHING IS OUTLINED HERE FOR YOU. THOSE HAVE BEEN THE MAJOR

EXPENDITURES JUST AS WE HAD PLANNED. >> ALL RIGHT.

ANY QUESTIONS ON THE BUDGET? ALL RIGHT. LET'S MOVE TO -- IF NO

[6.  FY 20/21 Event Marketing Grant Update]

AS YOU CAN INDICATE BY LOOKING AT A FULL LINE UP OF EVENTS COMING UP IN 2021, HOPEFULLY WE'LL BE ABLE TO MOVE FORWARD ON THOSE. WHERE I'D LIKE TO POINT OUT IS THAT AT THE BOTTOM OF THE SHEET THERE IN THE CENTER COLUMN, FISCAL YEAR 20/21 YEAR GRANT AMOUNT, YOU SEE WE HAVE A BUDGET FOR 2021 OF 125,000 TO 210,000. WE'VE GOT 293,000 IN THAT LINE ITEM. THAT GIVES US TONS AVAILABLE FOR OUT OF CYCLE GRANTS 167, $790.

I THINK THAT MIGHT BE TOO LARGE TO LEAVE IN THAT PARTICULAR LINE ITEM.

SO MY THOUGHT IS THAT MAYBE WE TAKE 100,000 OUT OF THERE AND PUT THAT EITHER IN PRODUCT DEVELOPMENT OR SPORTS DEVELOPMENT. WE CAN ALWAYS RECALL THAT AND UTILIZE IT ANYWHERE WE WANT, OBVIOUSLY. AND WITH A TRANSFER.

BUT I THINK THAT 67,000 AND THE FUNDS AVAILABLE FOR OUT OF CYCLE GRANTS MIGHT BE ENOUGH THERE TO HOLD US THROUGH. SO I'D LIKE TO HEAR SOMEBODY ELSE'S --

>> NO. I AGREE WITH THAT. WE ACTUALLY DURING A SUBCOMMITTEE HAD A DISCUSSION ABOUT HOW WE COULD CREATE OUR OWN LITTLE LINE ITEM FOR THE SPORTS RECREATION WE DISCUSSED AS WELL. BUT -- SO I LIKE THAT IDEA.

AND THEN I AGREE, THAT IS WAY TOO MUCH MONEY FOR OUT OF CYCLE. WE'LL NEVER USE IT.

>> YEAH. AND I LIKE THE IDEA OF CREATING ANOTHER LINE ITEM SO THAT IT WILL CONTINUALLY AS GARY INDICATES, CONTINUALLY TRACKING WHERE THE MONEY IS BEING SPENT

AND WHERE IT IS COMING FROM. >> YES. >> AND IF WE'RE GETTING INTO THAT, WE MIGHT AS WELL HAVE A LINE ITEM, WHICH ALSO WILL DICTATE WHETHER WE DO A -- DO AN EVENT OR NOT DO AN EVENT BASED ON HOW MUCH MONEY WE HAVE IN THE BUDGET.

SO. IS EVERYBODY SORT OF ON BOARD WITH THAT PROCESS?

HAVE WE GOT A MOTION? YEAH, LET'S DO A MOTION. >> I'LL MAKE A MOTION TO MOVE

$100,000 FROM OUR OUT OF CYCLE LINE INTO A SPORTS GRANT LINE. >> OKAY.

>> SECOND THAT. >> SUSAN SECONDS. ALL RIGHT.

SO THAT, AGAIN, WE'LL LEAVE 67,790 IN OUR OUT OF CYCLE GRANT.

THAT SHOULD BE PLENTY FOR US TO UTILIZE OTHER THINGS. ANY OTHER DISCUSSION?

[01:55:04]

ALL IN FAVOR PLEASE SAY AYE. >> AYE. >> AYE.

>> ANY OPPOSED? MOTION CARRIES. 8-0.

>> NOTHING. >> NOTHING? ALL SET THERE.

OKAY. NUMBER 7, IS OUR SPORTS GRANT UPDATE.

[7.  FY 20/21 Sports Grant Update]

THIS IS REPORT FROM THE SUBCOMMITTEE, CORRECT? >> NO.

THIS IS ACTUALLY THE SPORTS GRANTS THAT YOU ALL HAVE GIVEN FROM THE PRODUCT DEVELOPMENT.

>> OH, OKAY. >> AND THIS GIVES YOU INFORMATION ON WHERE -- WHEN THE EVENT WAS, WHAT THE GRANT AMOUNT WAS AND WHERE -- IT IS THE SAME REPORT FOR THE SPECIAL EVENTS.

AND THE SIGNATURE EVENTS JUST FOR THE SPORTS EVENTS. >> OKAY.

I'LL HAVE TO GET THAT ONE. I DON'T HAVE THAT ONE. THAT ONE SKIPPED ME.

OKAY. ANY QUESTIONS ON THAT? IF NOT, THEN LET'S MOVE AHEAD TO

[8.  Clay County Fair Association Strategic Plan Request]

WE APPRECIATE THAT. >> DO I LOOK PATIENT? I FEEL LIKE I'M FIDGETY BACK

THERE. I'M SORRY IF I WAS DISTRACTED. >> NOW YOU CAN LET IT ALL HANG

OUT. >> HI EVERYBODY. 7% IS NOT BAD IN A PANDEMIC.

SO GOOD JOB FOR THE HOTELS. AND WE DO HAVE A FAIR COMING UP. SO HOPEFULLY WE CAN HELP YOU

GUYS MAKE THAT UP. >> EXACTLY. >> GARY, I MET WITH YOUR TEAM TODAY. SO HOPEFULLY WE CAN COME TO AN AGREEMENT ON THAT.

AND HELP YOU GUYS MAKE UP THAT LOSS A LITTLE BIT. >> THIS WILL BE THE FIRST YEAR

YOU'RE OPEN DURING THE FAIR OR WERE YOU OPEN -- >> KIND OF SORT OF.

>> YES. BECAUSE -- >> WE WERE OPEN LAST YEAR BULL

WE HAD CANCEL. >> RIGHT. THIS IS THE FIRST TIME THE FAIR

IS OPEN AND HE'S OPEN AT THE SAME TIME. >> YUP.

AND WE COUNTED TODAY ABOUT 400 ROOM NIGHTS. HOPELY WE'LL BE ABLE TO SPREAD THE LOVE. AT LEAST THAT WE'RE AWARE, THAT WE'RE BRINGING OURSELVES.

SO FINGERS CROSSED WE'LL BE ABLE TO HELP YOU GUYS. BUT THAT'S NOT WHAT I'M HERE TO TALK ABOUT. THIS IS SOMETHING I'VE BEEN WANTING TO DO SINCE I TOOK THE CHAIR ABOUT SIX YEARS AGO. AND I'M PRETTY EXCITED THAT OUR BOARD IS SUPPORTING THIS.

AND LETTING US MOVE FORWARD WITH IT. ONE OF OUR DIRECTORS SAID IT BEST, THIS IS THE SINGLE MOST IMPORTANT DECISION THAT WE'VE MADE BESIDES BRINGING A FAIR TO CLAY COUNTY. SO WITH THAT BEING SAID, MOST OF YOU GUYS KNOW BOB AND HOW PROFESSIONAL AND DETAIL ORIENTED THIS GUY IS. ALTHOUGH I GAVE HIM A LOT OF FLAK OF THE GASKILLION MEETINGS WE HAD OVER THIS STRATEGIC PLANNING AND MASTER PLANNING.

I'M SUPER HAPPY THAT BOB IS PART OF OUR ORGANIZATION AND HE HAS BEEN LEADING US THROUGH THIS PROCESS. BOB, IT IS ALL YOU. THANK YOU.

>> THANK YOU, TASHA. I'M TAKING MY TDC HAT OFF. SO I CAN'T BE PART OF THIS DISCUSSION. WE THINK THAT IS RIGHT. TASHA SAID WE JOURNEY DOWN THE ROAD OF A STRATEGIC ACTION PLAN. AND IT WAS A LONG PROCESS. I LIKE TO ALWAYS GIVE HOW DID WE GET THERE? A COUPLE OF THINGS. ONE OF THEM IN A BOARD MEETING THE QUESTION WAS LET'S GO BUY MORE LAND. I'M NOT SURE IF YOU'RE ALL FALL.

BUT WE HAVE A LOT OF LAND AROUND THE FAIRGROUND. AND THE QUESTION WAS, WHY? YOU AND THE ROOM WAS FULL OF CRICKETS. SO IT MADE US REALIZE THAT WE REALLY NEED TO LOOK AT WHERE WE'RE GOING. SO THERE WAS A COUPLE OF OTHER THINGS TOO. WE'VE BEEN -- TASHA AND MYSELF HAVE BEEN A LOT AT A CONVENTION AND LISTENING TO A LOT OF THE OTHER FAIRS. ONE OF THE ONGOING MEASUREMENTS OF FAIRS USED TO BE -- I'M GOING TO TAKE THIS OFF. USED TO BE AS MANY AS YOU CAN GET THROUGH THE GATE. THAT WAS THE GOAL. WE'VE KIND OF FACED THAT AT OUR LAST FAIR THAT WE HAD. WE HAD A RECORD NIGHT. RECORD WEEK.

AND IF YOU EVER LOOKED AT THE PICTURES OF THE RECORD NIGHT, WE DID DURING COVID, IT WENT OH.

SO A LOT OF FAIRS ARE DOING THIS THING THEY CALL THE SWEET SPOT. THEY'RE LOOKING TO FIND OUT WHAT IS THAT NUMBER BEFORE THE EXPERIENCE STARTS CHANGING TO A NEGATIVE.

THAT'S WHAT THEY'RE REFERRING TO AS A SWEET SPOT. SO THAT KIND OF CAME TO OUR HEADS TOO. SO WE WENT DOWN THE ROAD OF A STRATEGIC PLAN.

AND TASHA IS RIGHT, THERE ARE A LOT OF MEETINGS. WE ACTUALLY HAD THE DIRECTION FROM THE BOARD IN JUNE OF 2019. WE HAD A VERY DELIBERATE WELL STRUCTURED AND VERY REFLECTIVE PROCESS. WE WENT THROUGH S.W.A.T. WE REALLY DUG DEEP ON WHO WE ARE, WHAT OUR WEAKNESSES ARE, WHAT OUR THREATS WERE AND ALL OF THOSE KIND OF NEAT THINGS.

[02:00:01]

ONCE WE HAD THAT APPROVAL, WE THEN PRESENTED IT SO OUR ASSOCIATION MEMBERSHIP AT OUR ANNUAL MEETING. AND WE'VE BEEN OFF AND RUNNING SINCE.

ONE OF THE THINGS THAT -- SOME OF THE THINGS THAT DROVE SOME OF THE DISCUSSION OBVIOUSLY WERE SOME OF THE FACTORS WE'RE -- SOME OF THE CHANGES CONDITIONS.

WE ARE HAVING THAT RIGHT NOW IN THE COUNTY QUITE A BIT. CHANGING CONDITIONS FOR OURSELVES AS WELL WITH ATTENDANCE AND THOSE KINDS OF THINGS.

SO THE GROWTH, ANTICIPATED GROWTH. AND THE CHANGING NATURE OF AFFAIRS. BASICALLY. THE SWEET SPOT SCENARIO.

WE ADOPTED FIVE -- WE HAD PAGES, PAGES. THREE OF THEM MADE MONEY ON US.

ALL PAPER. BUT ANYWAY -- AND WE HAD PAGES WE NARROWED IT DOWN WE HAD ELEVEN I THINK ACTION ITEMS THAT WE ORIGINALLY KIND OF -- AND THEN WE FOCUSED IT DOWN TO DOABLE FOR ONE YEAR, A STRATEGIC ACTION PLAN OF FOUR GOALS. I'M BRINGING YOU, WE'RE BRINGING YOU, TASHA AND MYSELF, AS WELL AS THE BOARD, BECAUSE IT REALLY WAS THE BOARD THAT FELT LIKE WE SHOULD SOLICIT TO THE COUNTY ON THIS PARTICULAR ONE, OUR VERY AND MOST IMPORTANT GOAL IS OUR TOP ONE IS FEASIBILITY AND MASTER PLAN STUDY FOR THE FAIR. IT IS ACTUALLY I'LL READ IT TO YOU, IT IS INITIATE A THIRD PARTY FEES SIBLTS AND MASTER PLAN STUDY ON OUR LOCATION AND PRESENT ARRANGEMENT TO DETERMINE WHETHER THE FAIRGROUNDS MEETS OUR FUTURE NEEDS OR SHOULD WE CONSIDER RELOCATION. THAT'S STRAIGHT OUT OF OUR STRATEGIC ACTION PLAN.

WE REALLY HAVE TO LOOK AT OURSELVES RIGHT NOW AND THE GROWTH.

SO WE ADOPTED FOUR STEPS TO -- TASHA IS PART OF THAT TEAM.

BECAUSE WE CREATED TEAMS ON EACH ONE OF OUR GOALS. AND THE COMMITTEE HANDED IT OFF.

AND WE PUT TOGETHER FOUR STEPS TO REACH THIS PARTICULAR GOAL. WE DID A AN RFP PROCESS.

WE SOLICITED TO ABOUT SEVEN VENDORS ALL OF THEM PRETTY MUCH EXPERTS IN THE FIELD OF FAIRS.

WE TRIED TO GET THAT. I WILL TELL YOU WE ONLY HAD ONE LOCAL -- RIGHT TASHA, ONE LOCAL -- I THINK OUR GOAL REALLY WAS TO KIND OF SOLICIT SOME EXPERTISE THAT WE KNOW HAVE DONE IT IN OTHER FAIRS AS WELL AS SOMEONE WHO KNOWS NOTHING ABOUT US.

SO WE CAN GET A REALLY GOOD CLEAN LOOK AT US AS A FAIR. AND WHERE WE'RE AT.

AND THE GROWTH THAT IS HAPPENING AROUND US. SO WE GET A REALLY GOOD OBJECTIVE DECISION MAKING POINT IN THE END. WE DID DOCK, SO I GAVE YOU THAT NUMBER. AND RIGHT NOW, WE RECENTLY FINISHED THAT WHOLE PROCESS.

WE HAD TWO SUBMISSIONS AND WE AWARDED IT TO A COMPANY K AND O FAIRGROUNDS PLANNERS AND DESIGNERS WITH CROSS ROADS CONSULTING. THEIR PACKAGE WAS VERY WELL PUT TOGETHER. THEY HAVE A LOT OF EXPERIENCE. TASHA IS VERY WELL CONNECTED IN THE WORLD OF FAIRS. WHEN YOU GO WITH TASHA TO A CONFERENCE DON'T THINK YOU'RE GOING WITH TASHA BECAUSE YOU LOSE HER AT FIVE MINUTES IN BECAUSE SHE KNOWS SO MANY PEOPLE. SO SHE MADE A LOT OF CALLS FOR US AROUND THE FAIR.

WHICH IS A NEAT THING TO DO WHEN LOOKING AT HIRING A CONTRACTOR. WE REALLY FELT SOLID WITH THIS PARTICULAR CONTRACT. THE FEASIBILITY STUDY IS GOING TO BE COMPREHENSIVE AND FULL-BLOWN STUDY AS I MENTIONED. IT CONSISTS OF TWO PHASES. I CONSIDER THE FIRST PHASE THE MOST IMPORTANT. IT IS A MARKET RESEARCH STUDY. AND SITE ASSESSMENT IN THE INITIAL PLANNING CONCEPTS. IT IS GOING TO ANALYZE ALL OF THE MARKET ATTRIBUTES IN THE AREA. IT CONCLUDES DEMOGRAPHICS AND SOCIOECONOMIC BOTH PRESENT AND FUTURE. IT IS GOING TO PROBLEM FILE OF OUR INVENTORY, BASICALLY THEY'RE GOING TO LOOK AT WHAT WE DO FOR PROGRAMS AS WELL AS WHAT WE HAVE AVAILABLE ON THE FAIRGROUNDS.

SO THEY'RE GOING TO ANALYZE ALL OF OUR FAIR OPERATIONS WHICH IS ONE OF THE THINGS THAT THE BOARD -- WE MODIFIED IT. OUR THE BID SUBMISSION, WE EXTENTED FROM FOUR TO SIX MONTHS TIMELINE. SO THEY WOULD GET THE TIMELINES OF ONE OF OUR FAIRS.

SO THEY WOULD ACTUALLY COME TO THE 2021 FAIR AND WATCHING HOW OUR FAIR RUNS.

THEY WILL BE DOING A FULL SITE AND FACILITY ASSESSMENT. SO THA WILL BE OF THE FAIRGROUNDS. I THINK THIS IS THE POINT THAT I REALLY NEED TO LET YOU ALL KNOW.

BECAUSE I THINK THIS IS WHERE SOME OF THE BENEFITS ARE ARE FOR THE FAIRGROUND.

THEY'RE WALKING THE TOUR FAIRGROUNDS AND SITE AND SURROUNDING AREAS ASSESSING

[02:05:07]

REALIZED WE'RE DOING THIS FROM A FAIR PERSPECTIVE. BUT RIGHT NOW WHERE WE'RE AT IS THE SITE. SO IT IS IMPORTANT THAT THAT STEP REALLY DOES OCCUR FOR US.

AND THEN THEY'RE GOING TO SUMMARIZE OR IDENTIFY THE POTENTIAL FUTURE USES.

DO THEY SEE REVENUE ENHANCEMENTS SPECIFICALLY FOR THE FAIR BUT ALSO LOOKING AT THE FAIRGROUNDS AS WELL. IN THAT PEAK. AND THEN MARKETING AND SUPPORT OF BUILDING PARAMETERS. BASICALLY THAT IS THE STEP RIGHT BEFORE THEY GO INTO THE NEXT PHASE. THEY'RE GOING TO COME BACK WITH ALL OF THEIR INFORMATION TO US AND LAY IT OUT, WHAT THEY FOUND. I CALL IT WRONG ROCK MANAGEMENT. AT THAT POINT IS OUR POINT TO SAY, DON'T EVEN GO DOWN THAT ROAD. BECAUSE THEY'RE GETTING READY TO GO INTO THE FEASIBILITY STUDY AND CREATE OPTIONS AND RECOMMENDATIONS THAT WE ARE DOING A FINANCIAL PRO FORMA FOR US, WHICH I THINK IS HUGE, A BUSINESS PLAN.

NOT OFTEN WHEN WE DO PROJECTS LIKE THIS WE ALWAYS LOOK AT THE SEED MONEY BUT WE FORGET ABOUT ONCE WE GET IT DONE, HOW ABOUT THE OPERATIONAL MONEY AND WHAT IS IT GOING TO TAKE TO RUN THAT PLACE? THAT'S WHY THAT STEP IS SO IMPORTANT.

I'M NOT GOING TO GO DEEP INTO THE SECOND STEP. BECAUSE IT IS REALLY THE FIRST PHASE THAT I FEEL IS SO MUCH APPLICABLE FOR THE TDC, THE COUNTY AND THE FAIRGROUNDS.

BECAUSE THERE IS GOING TO BE A REALLY GOOD PICTURE THAT COMES OUT OF THERE, NOT ONLY ABOUT THE FAIR BUT AT THE FAIRGROUND ITSELF AS WELL. PHASE TWO IS GOING TO BE FINAL MASTER PLAN, PLANNING, FINANCIAL FEASIBILITY AND FINAL REPORT. THEIR OBJECTIVE.

I'M GOING TO GIVE YOU THE OBJECTIVE AND NOT GO THROUGH THE TASKS FOR THE MARKET RESEARCH.

THE RENTAL ARRANGE THE FAIRGROUNDS MEETS THE NEEDS OF THE FUTURE FOR THE FAIR OR NOT.

AND THERE'S LIKE FIVE TASKS THEY'LL BE GOING THROUGH. ONE OF THE THINGS WE REALLY LIKE ABOUT THIS COMPANY WAS THAT THEY HAVE A SERIES -- THEY'RE GOING TO HAVE A LOT OF MEETINGS BOTH VIRTUAL AND ON SITE. THEY'VE ALREADY STARTED TO PULL DATA FROM THE LAST TIME TASHA TALKED TO THEM. AND WE HADN'T REALLY SEALED THE FINAL BID YET.

BUT WE'RE IN THE MIDST OF THAT. YOU CAN TELL THEY'RE ALREADY PROACTIVE ANDGENIC ABOUT OUR FEASIBILITY STUDY. SO YOU'RE ASKING WHY AM I HERE TODAY? WELL, OUR BOARD WE GOT TALKING ABOUT THIS. AND WE FELT THE BENEFIT TO IF FAIRGROUNDS OUT OF THIS, IT IS KIND OF AN -- A SIDE BENEFIT. ALTHOUGH OUR PRIMARY BENEFIT IS TO REALLY ASSESS OURSELVES AS A FAIR AND OUR FUTURE. BUT THE FAIRGROUNDS IS GOING TO GET A REALLY GOOD ASSESSMENT OUT OF THIS PROCESS. CONSEQUENTLY, THE BOARD AS A WHOLE KIND OF FELT WE SHOULD COME TO THE COUNTY TO SEE IF WE COULD FIND -- THERE WAS TWO THINGS, ACTUALLY. AND I VISITED WITH THE FIRST TALKED TO HOWARD JUANNA MAKER, OUR COUNTY MANAGER, WHO RECOMMENDED ME TO GO TO THE FAIRGROUNDS MASTER PLAN COMMITTEE, WHICH WAS ABOUT A MONTH, MONTH AND A HALF AGO THAT WE MET.

WE PROVIDED THE SAME OVER VVIEW OBVIOUSLY I CAN GET DEEP. BUT YOU DON'T WANT THAT.

OVERVIEW TO THEM. OUR ASKS WERE TWO. BECAUSE NUMBER ONE WAS OPTIONS.

IF SOME OF THE OPTIONS THAT WE WERE CONSIDERING AS A FAIR WERE NOT FEASIBLE, WE DIDN'T WANT OUR LITTLE CONTRACTOR TO GO DOWN A ROAD, YOU KNOW, WRONG ROCK MANAGEMENT.

WHERE I'M GOING WITH THE WHITE ROCKS WE WANT. AND SOME OF THE OPTIONS THAT WE'RE THINKING, OBVIOUSLY STAYING IN LOCATION, RELOCATING, THINKING ABOUT MAYBE OPERATING THE FAIRGROUNDS, SIGNING SOME KIND OF RENTAL WITH THE COUNTY. OR EVEN BUYING THE FAIRGROUNDS.

THOSE ARE THE OPTIONS I'M TALKING ABOUT. WELL THAT CAME THROUGH AT THE MASTER PLANNING COMMITTEE. AND THEY SAID, YOU SHOULD LOOK AT ALL OF THOSE OPTIONS.

SO THAT WILL BE THE WAY WE DIRECT OUR CONTRACTOR WHEN HE SITS THERE AND STARTS THINKING ABOUT THINGS AND SAYS HERE'S OUR FOUR OPTIONS. AS YOU'RE LOOKING AT THIS, YOU'RE THINKING ABOUT OUR FUTURE, WHAT WE NEED, WHERE THE GROWTH AND ALL OF THAT IS.

THESE FOUR OPTIONS SHOULD BE PART OF THAT MIX, WHEN YOU COME BACK TO US AT THE END OF PHASE ONE AND GIVE US YOUR RECOMMENDATION. SO THE NEXT ONE, NEXT ASK I HAD OF THE COMMITTEE WAS A CAUTIONARY REQUEST TO HELP US OFFSET SOME OF THE COSTS OF THE

[02:10:01]

I INSTANTLY SAID, WOW, I'M ON THE TDC, HOW ARE WE GOING TO DO THAT? SO THAT'S WHY I'M OVER HERE. ANYWAY WE'VE KIND OF LOOKED AT THE COST.

OUR TOTAL COST FOR THIS FEASIBILITY STUDY IS GOING TO BE ABOUT $60,000.

AFTER TALKING WITH BOARD MEMBERS AND WHAT WE FELT LIKE THE BENEFIT YOU WILL BE GETTING FROM THE FAIRGROUNDS PORTION OF THIS, WHICH IS A LARGE CHUNK OF THE PHASE ONE, WE FELT LIKE A 25% ASK WAS A FAIR ASK. SO THAT'S WHY I'M HERE TONIGHT. WE'RE ASKING IF WE COULD GET A COST SHARE OF $15,000 TO HELP US WITH THIS STUDY. OBVIOUSLY THE DELIVERABLE TO THE COUNTY AND THE TDC WILL BE ANYTHING AND EVERYTHING RELATED TO THE FAIRGROUNDS AND THE EVALUATION PROCESS THAT THEY PROVIDE TO US. THEY'LL BE GETTING WRITTEN REPORTS. THEY DO ONE RIGHT AT THE END OF PHASE ONE.

AND THAT'S WHERE I THINK A CHUNK OF ALL OF THE INFORMATION FOR THE COUNTY WILL COME.

THAT WILL BE OUR DELIVERABLE. AND I THINK THAT'S ALL I HAVE. I GUESS I'M LOOKING FOR

QUESTIONS. TASHA, DID I MISS ANYTHING? >> ANYBODY HAVE ANY QUESTIONS

FOR BOB IN RELATES TO THE ASK? OR THE PLAN? >> I DO.

>> GO AHEAD GI. >> SO WHEN YOU GUYS DECIDED TO DO THE -- THIS STRATEGIC PLAN.

>> MM-HMM. >> WHY IS IT NOT COMING FROM, YOU KNOW LIKE -- IT IS HARD TO SAY FROM LAST YEAR'S FAIR BECAUSE YOU KNOW, THAT DIDN'T HAPPEN.

AND THEN I'M ASSUMING WE CAN'T WAIT UNTIL AFTER THIS YEAR'S FAIR BECAUSE THEN WE CAN'T

ASSESS? >> MM-HMM. >> OKAY.

SO THERE'S NO -- THERE'S NO ANY LIKE PART THAT WE CAN -- POT THAT WE CAN TAKE FROM FROM

OPERATIONS? >> I'M NOT SURE I UNDERSTAND. >> WELL, YOU KNOW, FOR THE

$60,000 -- >> YEAH. >> IS THERE -- CAN WE -- I GUESS MY QUESTION IS, WHY ARE WE ASKING FROM TDC AND WHY ARE WE NOT GETTING MONEY FROM THE FAIR, FROM THE -- FROM LIKE YOUR OPERATION -- AS AN OPERATIONAL EXPENSE?

>> WE ARE TAKING MONEY FROM US. THE 60 -- THE GREAT MAJORITY OF THE 60,000 IS US.

>> THE FULL 60. YEAH. >> YEAH, RIGHT NOW.

BUT WE'RE SEEING THE OPPORTUNITY FOR A COST SHARE. AND I'M NOT SURE IF YOU KNOW, I MEAN, OVER THE YEARS, WE'VE HAD A PRETTY GOOD RELATIONSHIP WITH THE COUNTY.

I'M NOT SURE MANY OF YOU KNOW, THAT WE'RE SOME -- ABOUT $1.2 MILLION FROM THE FAIR ASSOCIATION IN CAPITAL PROJECTS FOR THE FAIRGROUNDS. AND WE ONLY -- WE ARE ONLY ON THE FAIRGROUNDS 30 DAYS S A YE WE DON'T OWN THE FAIRGROUNDS. THAT'S OWNED BY THE COUNTY.

>> SO WHAT HAPPENS, THOUGH, IF THE RESULT -- AND IF THEY SAY MOVE, I MEAN, ARE THEY GOING TO

SAY MOVE TO ANOTHER VENUE? >> WE DON'T KNOW THAT. >> NO NO, I MEAN --

>> IF THEY DO, THEY'RE GOING TO HAVE TO GIVE US A LAYOUT HOW THAT IS GOING TO HAPPEN.

LAND RIGHT NOW IN CLAY COUNTY ISN'T CHEAP. SO THERE WOULD HAVE TO BE A PRETTY GOOD LAYOUT OF WHERE WE GET THE FINANCES. HOW WE WOULD -- WE DO OWN QUITE A BIT OF LAND AROUND THE FAIRGROUNDS RIGHT NOW. I'M SURE THAT WOULD BE PART OF

THEIR ASSESSMENT AS WELL. >> BECAUSE IT IS JUST THAT IS GOING TO BE THE RISK, RIGHT? WE'RE GOING TO GIVE YOU -- LET'S SAY WE GIVE YOU $15,000. AND THEN THEY SAY, OH, WELL, YOU KNOW, WE'RE GOING TO MOVE AND THEN WE MOVE AND THEN WE JUST SUNK $15,000 ON SOMETHING WE'RE

GOING TO LOSE. >> YEAH, I THINK -- >> JUMPING AHEAD.

>> YOU HEARD ME ON THE TDC. I'M TRYING TO WALK THIS LINE. BUT I THINK OUR STUDY FROM THE FAIRGROUNDS PERSPECTIVE MISSED THIS STEP. WE WENT STRAIGHT TO LET'S DEVELOP WHAT THE FAIRGROUNDS COULD LOOK LIKE IN THE FUTURE. SO I'M THINKING THIS WILL HELP THAT -- YOU HEARD ME EVEN SAY THAT ABOUT THE MULTIPURPOSE COMPLEX AT OUR LAST MEETING.

IT IS REALLY IMPORTANT THAT YOU DO THAT MARKET THING. YOU CAN'T FALL INTO BUILD IT AND THEY WILL COME. YOU HAVE TO KNOW THAT PEOPLE WILL COME.

THAT'S WHY THIS FIRST PHASE AND SO MUCH -- SO THAT'S WHAT IS GOING TO HELP THE FAIRGROUNDS.

REGARDLESS OF WHETHER WE -- WHAT OUR DECISION IS. YOU'RE GOING TO REALLY GET A TOTAL ASSESSMENT OF THAT FAIRGROUNDS. AND WHAT IS NEEDED OUT THERE.

WHAT IS GOING TO DRAW THINGS TO IT IN THE FUTURE. WILL AN AMPHITHEATER REALLY DRAW THINGS WILL A RENTAL -- WHAT WILL DRAW THINGS? THAT IS WHAT THE BENEFIT IS.

THAT BENEFIT IS GOOD WHETHER WE STAY OR GO. >> I DON'T THINK THAT YOU CAN REALLY GO WRONG WITH THIS. AND I'M GLAD YOU'RE DOING IT. AND YOU'RE RIGHT, I THINK IT

[02:15:01]

>> I THINK THIS IS A -- AS YOU SAID, BOB, THIS IS FOR THE CO COUNTY, ACTUALLY, BECAUSE WHETHER YOUR ORGANIZATION STAYS OR NOT, THIS IS THE COUNTY'S INFRASTRUCTURE IS GOING TO REMAIN. AND WHAT DO WE DO HERE, IS GOING TO DIRECTLY IMPACT THE COUNTIES IN A GOOD WAY AFTER WE DECIDE TO DO ANY KIND OF PROJECT.

SO I'M IN FAVOR FOR THIS STUDY. ESPECIALLY WHEN WE -- MOST OF THE MONEY COMES FROM YOUR END.

AND THEN WE ARE TALKING TO MATCH THAT SPENDING SO I CAN SECOND THAT.

>> I NEED SOME MEMORY CLARITY. >> MM-HMM. >> I KNOW THAT THIS BOARD SPENT A GREAT DEAL OF TIME I BELIEVE SOME MONEY AND EFFORT ON A STUDY AT THE FAIRGROUNDS.

>> RIGHT. >> PROBABLY ABOUT A YEAR AGO. >> MM-HMM.

>> AND GOT SOME SIGNIFICANT INFORMATION OUT OF THAT. HAVE YOU GUYS REFERENCED THAT INFORMATION? OR ARE YOU PRIVY TO THAT INFORMATION?

>> YEAH. >> AND YOU STILL FEEL LIKE THERE'S MORE INFORMATION NEEDED?

I'M JUST A -- I FEEL LIKE WE'RE DOING WHAT WE ALREADY DID AGAIN. >> WELL, THAT WAS MY EARLIER POINT. WE HAVE A MASTER PLAN. THAT'S WHAT WE SPENT WAS A MASTER PLAN. THAT'S THE SECOND PHASE. THE FIRST PHASE FEEDS INTO THAT MASTER PLAN. I'M JUST -- THIS IS MY OPINION. I FEEL LIKE WE MISSED SOME OF THAT BUBBLE WHEN WE WENT OUT THERE AND GENERATED OUR MASTER PLAN.

WE DO HAVE A MASTER PLAN. THAT AND IS ACTUALLY WHAT TASHA IS INVOLVED IN I THINK HER ADDITION COMMISSIONER CELLA IS ON THAT AND AS WELL AS THERE'S A WHOLE COMMITTEE THAT ARE TALKING ABOUT THOSE UPGRADES AND DEVELOPMENT RIGHT NOW. SO WE'RE INVOLVED IN THAT.

BUT THIS IS GOING TO FURTHER JUST ASSESS REALLY THE DIRECTION OF THE FUTURE FOR THE F FAIRGROUNDS. YOU'RE ALSO -- I MEAN, I'LL LET THE CHAIR KIND OF CONFIRM OR DENY. BUT YOU KNOW, WE ALSO ARE AT A POINT WHEN WE WERE DOING A LOT OF THAT, WHERE THE BUDGET WAS A LITTLE DIFFERENT STATE. BUDGET IN THE FUTURE, I FEEL, FROM A STATE PERSPECTIVE IS GOING TO BE A LITTLE ON THE CHALLENGING SIDE.

SO KNOWING AND MAKING SURE WE DO THE RIGHT THINGS WITH THE LITTLE MONEY THAT WE'RE GOING TO GET KIND OF THROUGH TO THE FAIRGROUNDS, THINKING FROM A FAIRGROUNDS PERSPECTIVE, IS IMPORTANT. AND THAT MARKET ASSESSMENT IS GOING TO REALLY -- I MEAN, WE GO OUT THERE AND BUILD AN AMPHITHEATER. AND THEN ALL OF A SUDDEN THIS MARKET ANALYSIS SHOWS YOU'RE NOT GOING TO DRAW THEM OUT THERE. THEY MIGHT SHOW THE POLAR OPPOSITE. BUT -- AND WE SPEND MONEY ON THAT EFFORT THAT -- THAT IS KIND OF WHY I THINK THIS IS REALLY USUALLY VALUABLE TO THE COUNTY, TO LEAN ON US WHILE WE'RE SITTING HERE DOING IT AND TAKE IT AWAY ALL OF THOSE MARKET ATTRIBUTES AND DEMOGRAPHICS AND ECONOMIC STUFF THAT WE'RE GOING TO GET OUT OF THIS STUDY. IT IS GOING TO HELP SUPPORT

THAT. >> KIMBERLY WHAT DID WE PAY FOR THIS STUDY THAT WE DID?

>> WE PAID $35,000 FOR THE STUDY. THE -- IT WAS -- THE DATE THAT WE PRESENTED IT TO YOU ALL WAS IN THE -- LIKE, NOVEMBER, DECEMBER 2018 TIME FRAME.

I KNOW IT SEEMS LIKE YESTERDAY. >> AND WAS IT SIMILAR IN NATURE TO THE END RESULT TOPICS THAT WE

WERE THEY WERE LOOKING AT? >> IT DID HAVE MARKET RESEARCH IN TERMS OF WHAT TYPE OF GROUPS COULD BE ATTRACTED TO THE VENUE. IT HAD -- I'M TRYING TO PULL IT UP NOW.

>> I BELIEVE IT HAD COMPARISON TO SOME SURROUNDING FACILITIES. WHAT THE STRENGTH, WEAKNESSES OF COMPETING WITH THOSE IN THE MARKETPLACE WOULD BE. IT CERTAINLY WASN'T AN AS IN DEPTH AS WHAT BOB IS SAYING. SPECIFICALLY AS IT RELATES TO THE FAIR.

>> RIGHT. >> MORE OVERALL LOOK AND MAYBE SOME IMPROVEMENTS THAT COULD BE ADDED THAT WOULD MAKE THE FACILITY MORE COMPETITIVE IN THE OVERALL SCOPE OF COMPARING IT TO

THOSE -- THOSE FACILITIES AROUND US. >> OKAY.

THANK YOU. >> SO BASICALLY IT WAS THE FAIRGROUNDS VERSUS THE FAIR? SO YOU HAVE TO REMEMBER THAT THE FAIR ASSOCIATION IS ITS OWN BUSINESS AND ITS OWN ENTITY THAT RESERVES THE FAIRGROUNDS AS A VENUE. AND SO THE FAIR ASSOCIATION IS

THE -- IS THE GROUP THAT IS MAKING THIS REQUEST. >> RIGHT.

>> NOT THE FAIRGROUNDS. >> RIGHT. THE OTHER WAS THE FAIRGROUNDS.

>> THE OTHER WAS THE CO COUNTY -- YEAH, THE COUNTY WANTED A MASTER PLAN FOR THE

[02:20:08]

AND SO WE INVESTED $35,000 IN THAT. AND THEY CAME -- AND THEY -- AND THE UNIVERSITY OF FLORIDA CAME BACK WITH AN ENTIRE PLAN OF PROJECTED -- YOU KNOW, PROPOSED PROJECTS THAT WE CAN SAY YES TO OR NO TO. IT WAS A $22 MILLION PLAN THAT ENHANCED THE FAIRGROUNDS TO BE MORE APPEALING TO DIFFERENT MARKET SEGMENTS THAT COULD BE ATTR ATTRACTED AND TARGETED. AS WELL AS JUST VENUE

INFRASTRUCTURE. >> BUT NOT NECESSARILY SPECIFIC TO JUST A FAIR.

>> CORRECT. >> WE -- THE MASTER PLAN SPOKE WITH SEVERAL STAKEHOLDERS.

THERE WERE EQUESTRIAN GROUPS WE SPOKE WITH, THE SCOTT TICK SCOTTISH ISLAND -- HIGHLAND GROUPS AND THE OTHER GROUPS THAT USE THE FAIRGROUNDS COMPETITIVELY.

>> FROM YOUR GUYS STANDPOINT TO OPERATE IN THIS NEW CLIMATE TOO THAT'S ONE IMPORTANT THING THAT HAS HAPPENED THAT HAS TAKEN PLACE SINCE THE LAST STUDY THAT WAS PERFORMED AND THEN OBVIOUSLY THIS ONE WHICH IS A LITTLE BIT MORE FOCUSSED ON YOUR DIRECT ATMOSPHERE THAT YOU GUYS OPERATE IN, IS COVID. AND THEN ALSO THE FUTURE OF THESE THINGS. VERY MUCH IN THE WAY LIKE RANDY AND THEM HAVE HAD TO GET CREATIVE WITH THE WAY THAT THEY OPERATE THE -- IN THE MALL ARENA AND EVERYTHING LIKE THAT TOO. WITH ALL OF THE CREATIVE THINGS THAT THEY'RE BRINGING IN THERE AND STUFF LIKE THAT. MUCH IN THE WAY THAT I THINK YOU GUYS HAVE TO INCREASE THE SIZE OF THE UNIVERSE THAT YOU DO YOUR COMPARATIVE ANALYSIS AND SEE WHAT OTHER PEOPLE ARE DOING SUCCESSFULLY. AND I HOPE OBVIOUSLY ENOUGH TIME LAPSED, THIS FIRM THAT YOU CONTRACTED WITH, ALSO HAS SOME R RELEVANT THINGS TO PROPOSE THAT IS GOING TO MAKE A FAIR VIABLE IN THE FUTURE, FIVE, TEN, 15 YEARS AND THINGS LIKE THAT IN THE FUTURE, WITH WHAT THE FUTURE MIGHT HOLD, LIKE YOU'RE TALKING ABOUT THAT SWEET SPOT FROM A BUSINESS PERSPECTIVE AND A CAPACITY PERSPECTIVE.

I'M GOING TO SUPPORT IT. I THINK IT IS WISE RIGHT NOW. AND 15,000 I THINK THAT HOPEFULLY WE'LL SEE THEM NOT RELOCATE. HOPEFULLY WE'LL SEE THEM SUCCESSFUL FOR MANY MANY MORE YEARS. THERE'S NO QUESTION THE FAIR ASSOCIATION HAS BEEN WILD LY SUCCESSFUL WHERE IT IS AT. AND WE WOULD WANT TO CONTINUE TO

KEEP IT THAT WAY. >> WHAT IS THE TIME FRAME FOR THE STUDY? AND THEN BASED ON THE RESULTS AND THE RECOMMENDATION, THEN WHAT HAPPENS?

>> IT IS A -- IT IS GOING TO BE A FOUR TO SIX MONTH STUDY. WE JUST AUTHORIZED IT AT OUR -- I GUESS IT WAS THE MEETING BEFORE LAST BOARD MEETING.

WE'RE RIGHT NOW IN THE PROCESS OF FORMULATING AND FINALIZING THE CONTRACT.

THEY'RE DRAFTING -- BECAUSE WE HAD SOME THINGS WE WANTED TO MODIFY.

WE ASKED THEM TO ITEMIZE THEIR APPROACH ON THE CONTRACT. SO THAT WE KNEW WHAT EACH PHASE WAS COSTING AND THINGS LIKE THAT. AND WE ALSO WANTED TO STRETCH THE TIMELINE. THE BOARD FELT LIKE IT WAS A LITTLE TOO AGGRESSIVE A TIMELINE. ESPECIALLY WITH THE FACT THE ORIGINAL TIMELINE THEY WOULD'VE ACTUALLY MISSED THE FAIR. THEY WOULD NOT HAVE SEEN OUR FAIR.

AND WE FELT LIKE THAT WAS HUGELY IMPORTANT. FOR THEM TO COME OUT AND SPEND A

COUPLE OF NIGHTS WITH US AT THE FAIRGROUNDS. >> SO I WANT TO GO BACK TO SOMETHING YOU JUST SAID BECAUSE IT JUST -- IT CAUGHT ME AND I'M JUST CURIOUS.

SO DID THEY COME UP WITH A DOLLAR AMOUNT FOR EACH PHASE? >> WELL, WE'RE ASKING THAT FROM

THEM. SO, YEAH. >> SO PHASE ONE, WHICH IS DEALING SPECIFICALLY WITH THE FAIRGROUNDS, WHAT -- DID THEY HAVE A SPECIFIC COST ON THAT

OR -- >> WELL, WE JUST ASKED THEM TO DO FOR US.

AND I FIGURED IT OUT. YEAH, I THINK IT WAS ABOUT 2 5 T 25 25,000. YEAH, 25.

SO WE JUST GOT THAT DATA BACK FROM THEM. HE BROKE IT DOWN FROM THEM.

QUESTIONS AT THIS POINT? GO AHEAD. >> JUST BEFORE YOU VOTE, SO, FOR THE RECORD, SINCE YOU'RE CLAIMING A CONFLICT, UNDER FLORIDA STATUTES I WOULD JUST LIKE TO CLARIFY A COUPLE OF THINGS THAT NEED TO GO INTO THE MINUTES.

>> SURE. >> AND THEN YOU NEED TO GET WITH KIMBERLY AND I AFTERWARDS ONE YOU'RE NOT RECEIVING ANY PERSONAL GAIN AS A RESULT OF ANY BOARD ACTION IN CONNECTION WITH

THIS ITEM? >> RIGHT. >> NUMBER TWO, I DON'T BELIEVE BUT IS IT TRUE THAT THE FAIR ASSOCIATION IS NOT COMPENSATING YOU TO ACT ON THEIR BEHALF AT

[02:25:03]

THIS MOMENT? >> NO. >> SO I DO NOT THINK YOU ACTUALLY HAVE A CONFLICT. BUT SINCE YOU HAVE TAKEN THE STAND AND BEEN UP THERE AND YOU

WANT TO, THEN WE'LL JUST NEED TO COMPLY WITH FLORIDA STATUTE. >> SOUNDS GREAT.

I DON'T FEEL -- >> YUP. >> WELL, I'D LIKE TO COMPLIMENT YOU, BOB. I KNOW YOU'RE ABOVE BOARD ON EVERYTHING.

AND EVEN THOUGH LIKE COURTNEY SAID YOU DON'T TECHNICALLY TRIP THE CONFLICT BECAUSE YOU'RE NOT PERS PERS PERSONALLY BENEFITTING.

WE APPRECIATE THAT YOU'RE UP FRONT AND LETTING US KNOW SOME OF THE FOLKS MAY NOT KNOW THAT YOU'RE ON THE FAIR BOARD OR WHAT HAVE YOU. WE DO APPRECIATE THAT.

I DO. >> THANKS JIM. >> IF NOBODY ELSE -- I DON'T HAVE A PROBLEM. IN FACT I THINK I WAS THE ONE WHO SUGGESTED IN OUR MEETING THAT IT COME TO THE TDC. BECAUSE I THOUGHT -- I'M EVEN MORE CONVINCED NOW THAT I HEARD SOME OF THE TOPICS AND THE SUBJECT AREA THAT THEY'RE GOING TO BE LOOKING AT.

GIVEN SOME OF THE INFORMATION THAT WE'LL BE ABLE TO USE HERE AND CERTAINLY AS PART THAT HAVE I'D LIKE TO MAKE SURE THAT WE GET COPIES OF WHATEVER WE NEED OUT OF THAT PARTICULAR STUDY.

MY QUESTION IS, JUST AS ALWAYS, WHERE ARE WE GOING TO TAKE THE MONEY FROM AND WHAT LINE ITEM SO WE CONTINUE TO -- I MEAN, I SEE WE'VE GOT RESEARCH BUT YOU AND ME ALREADY HAVE RESEARCH PLANNED FOR THE -- YOU KNOW, FOR THOSE DOLLARS. SO --

>> YES. >> HA HA. >> WE COULD EITHER -- WE CAN TAKE IT FROM RESEARCH AND WE CAN FIGURE OUT ANOTHER PLAN FOR THAT.

OR WE CAN TAKE IT FROM PRODUCT DEVELOPMENT. >> YEAH.

PRODUCT DEVELOPMENT, YEAH. I WOULD THINK THAT WOULD PROBABLY BE EVEN BETTER THAN SORT OF RESEARCH. THE NUMBER IS A LITTLE HIGHER THAN I WOULD LIKE TO HAVE SEEN.

BUT IT IS WHAT IT IS. SO, YOU KNOW, I DON'T REALLY HAVE A PARTICULAR PROBLEM WITH

THAT. >> WHAT DOES THAT LEAVE US WITH THE PRODUCT DEVELOPMENT LINE?

>> ITCHY EYES HERE TODAY SCRATCHING. >> WE HAVE, WITH THE DECISIONS

THAT WERE MADE TODAY, EAR EARLIER -- >> WELL, WE HAD 439,000 GOING

INTO THE YEAR. >> SO SHE HAD 422,000 AND THEN WE TOOK 45 TODAY.

>> WHAT ARE WE TALKING -- >> 770 -- S ACTUALLY, WE'RE TAKING 45 OUT OF THE NEW SPORTS

DEVELOPMENT LINE. >> OH, THAT'S RIGHT. >> THAT LEAVES US WITH 55 IN

THAT LINE AND THEN THAT LEAVES US WITH THE 422 MINUS -- >> MINUS 15.

WHICH WOULD LEAVE US 407,000. >> SO WE HAVE MONEY IN THAT PARTICULAR LINE.

ALL RIGHT. SO IF WE KNOW WHERE IT IS COMING FROM.

WE HAVE A MOTION AND A SECOND. ANY OTHER QUESTIONS?

ALL RIGHT. ALL IN FAVOR PLEASE SAY AYE. >> AYE.

>> AYE. >> ANY OPPOSED? MOTION CARRIES 8-0 -- 7-0.

SORRY. WE LOST ONE ALONG THE WAY. HA, HA, HA.

>> THANK YOU GUYS FOR YOUR SUPPORT. THE FAIR WILL BE IN TOWN APRIL 1ST. AND WE ADDED AN ADDITIONAL DAY THIS YEAR, SO --

>> THAT'S RIGHT. >> YOU GUYS GET 11 DAYS INSTEAD OF 10 DAYS.

>> EXTRA HOTEL DAY WE'VE GOT TO WORRY ABOUT. THAT'S A GOOD THING.

>> COME TO THE E ZONE AS WE JUST GOT DOING THE SCHEDULE WE'VE GOT 415 EVENTS THROUGH THE 11 DAYS.

>> THAT'S GREAT. THANK YOU, TASHA. >> LET'S MOVE ON TO NUMBER 9,

[9.  Product Development Grant - Orange Park Mall's The Grove Project]

PRODUCT DEVELOPMENT GRANT. >> THANK YOU, RANDY, APPRECIATE YOU BEING PATIENT.

FOR US HERE. >> THANKS FOR HAVING US. AND MAKING TIME FOR US TO KIND OF GIVE AN OVERVIEW OF WHAT WE'RE DOING AT THE PROPERTY. I'M NOT SURE IF YOU ARE ALL GIVING THE ACTUAL PRESENTATION. BUT AS STEVEN MENTIONED, WE HAVE TO RETHINK ABOUT THE FUTURE OF ORANGE PARK MALL AND WHAT TAKES PLACE ON THAT PROPERTY. WE ARE ONE OF THE HIGHEST SALES TAX PROVIDERS OF THE COUNTY. AND WE'RE STRIVING TO THINK OUTSIDE OF THE BOX AND GET CREATIVE. I CHALLENGE MY TEAM EVERY FEBRUARY TO TALK ABOUT FIVE YEARS AND WHAT THAT FIVE YEARS LOOKS FOR US. AND SO -- ESPECIALLY NOW WITH

[02:30:04]

AND WHEN I AM BRINGING FORTH FOR YOU TONIGHT, IS AN AMPHITHEATER. AMPHITHEATER PROJECT COST $1.3 MILLION TO BUILD OUT. YOU'LL KIND OF SEE THE MIDDLE PICTURE.

KIND OF A COMMUNITY ACTIVATION THAT INCLUDES AMPHITHEATER, SOME SHIPPING CONTAINERS WITH ROOF TOP DECKS AND THE SHIPPING CONTAINERS BELOW WILL BE USED FOR RETAIL SPACE AND RESTAURANT SPACE AS WELL. THERE WILL BE A FOOD TRUCK PARK ON THE BACKSIDE WHICH YOU DON'T SEE IN THE ACTUAL IMAGE HERE. THAT FOOD TRUCK PARK WILL AID FOOD TRUCK PARKING PADS.

THE PARKING PADS WILL BE AN AUTOMATIC HOOK UP. THEY WON'T HAVE TO RUN THEIR GENERATORS AT ALL. THERE WILL BE ON SITE RESTROOMS. SO WE'LL HAVE ALL OF THE UTILITIES PULLED THERE. IN THE FRONT OF THE AMPHITHEATER WILL BE 12,000 SQUARE FEET OF ASTRO TURF. AND THEN THE REST WILL BE CONCRETE PAVED AREA.

THIS IS AN EVENT THAT WE'RE LOOKING TO ACTIVATE CONSISTENTLY.

WE ACTUALLY WENT IN TALKS WITH LIVE NATION. I DON'T KNOW IF YOU'RE FAMILIAR WITH LIVE NATION. BUT THEY ARE ONE OF THE LARGEST EVENT PROMOTERS IN THE U.S.

OUR PRIMARY COMPANY, WASHINGTON PRIME GROUP, OUR CEO IS -- HAS A CONNECTION THERE AND HAS STARTED A CONVERSATION. THAT WOULD ACTUALLY TAKE THE MANAGEMENT OF THIS OFF OF OUR PLATE AND ALLOW AN EVENT SPACE TO ACTUALLY TAKE PLACE THAT HAS, YOU KNOW, MORE SKIN IN THE GAME OF THIS TYPE CAN BRING MORE OF A B AND A TYPE ARTIST THAN WE CAN GO OUT AND GRASP.

IT CAN BE USED FOR COMMUNITY ACTIVATIONS ALSO. WE HAVE SEVERAL CHURCHES THAT ARE INTERESTED IN DOING FOR EXAMPLE EASTER SERVICES THERE ONCE IT IS UP AND OPERATING.

THE COMMUNITY SPACE WHERE PEOPLE CAN GO OUT AND EXERCISE, PLAY, DO YOGA.

ALL TYPE OF EVENTS CAN TAKE PLACE IN THIS ARENA SPACE. SO WE'RE VERY EXCITED THAT WE'RE MOVING FORWARD. WE'RE CURRENTLY IN THE PROCESS OF LOOKING AT THE RE -- OR IN THE REZONING PROCESS. WE'VE HIRED A CIVIL ENGINEER. AND WE'RE ACTUALLY, ONE.

THE CONTRACTOR -- ONE OF THE CONTRACTORS BUILDING THE AMPHITHEATER ITSELF IS THE PERSON WHO BUILT THE ST. AUGUSTINE THEATER BACK IN THE DAY.

SO THEY UNDERSTAND THE SCOPE OF THE WORK AND THE ASPECT OF THE DESIGN TO MAKE SURE THAT IT IS SUITED FOR THE COMMUNITY AND IT DOESN'T INTERFERE WITH THE APARTMENTS AND HOMES BEHIND

WHERE THE AMPHITHEATER WILL BE BUILT. >> AND RANDY, IF YOU WOULD

EXPLAIN, SIR -- OH, YOU GOT THE MAP. >> YEAH, RIGHT THERE.

IT IS ON THE BACKSIDE OF JCPENNEY'S OVER BY THE RETENTION POND.

THE RESULTS CAME BACK FROM THE RETENTION POND WE WOULD NOT HAVE TO EXPAND OR ADD TO THE RETENTION POND. IT WOULD HOLD THE ACTUAL SPACE. WE CURRENTLY ACTIVATED THIS SPACE THIS PAST YEAR WITH COVID BECAUSE WE WENT MORE OUTDOORS WITH EVENTS WITH OUR FARM AND FLEE, WHICH IS A COMMUNITY ACTIVATED EVENT THAT WE DON'T CHARGE OUR COMMUNITY ARTISTS, CRAFT MAKERS TO COME OUT AND SET UP. KIND OF JUST FIGURED THE SPACE OUT. AND THEN THIS, WHEN WE DETERMINE WE REALLY NEEDED TO REMOVE THE GRASS AND ADD ASTRO TURF AND A DRAINAGE SYSTEM, SO WE WOULDN'T HAVE THE MUD SLUDGE PROBLEM THAT IS CURRENTLY THERE TODAY. THIS IS SPACE THAT I WAS PLANNING YEARS AGO FOR A FUTURE ACTIVATIONS. SO JUST MAKES USE THAT -- MAKES GOOD USE FOR THE SPACE AS IT IS TODAY. AND UP ON THE SCREEN NOW, IS JUST SOME ACTIVATIONS THAT WE CURRENTLY HAVE THAT WE WOULD EXPAND OUT INTO. THE ACTUAL ROOM ITSELF IS CURRENTLY THE FREEDOM FEST WHICH WILL NOW BE HELD THIS YEAR BECAUSE OF COVID ON SEPTEMBER THE 11TH VERSUS JUNE. WE ANTICIPATE, IF EVERYTHING MOVES FORWARD WITH THE COUNTY AND THE PERMIT APPROVAL PROCESS, THE AMPHITHEATER WE WOULD GET POSSESSION OF IT TWO DAYS BEFORE FREEDOM FEST. FREEDOM FEST THE LARGEST SIGNATURE EVENT AVERAGING 100,000 PEOPLE A YEAR. THE GOAL OF THE AMPHITHEATER IS THE EXPAND ON OUR ACTUAL IN-HOUSE EVENT TO DO MULTIPLE DAYS. THAT'S WHERE YOU GET THE BIGGER VENUE ON THE BED TAX VERSUS ONE DAY EVENTS. THIS IS KIND OF A BREAK DOWN OF THE ACTUAL COSTS AND WHERE THE MONEY WILL COME FROM. THE COST TO BUILD IS ROUGHLY $1.2 MILLION. IT IS A DIFFERENT APPROACH TO THE RETAIL SPACE WHERE WE BUILD ANCHOR SPACES OR BOXES AND WE GO OUT AND PROVIDE A RETAILER TO LEASE THE SPACE BACK.

IN THIS CASE WE'RE INVESTING THE 1.2 MILLION FROM OUR OWN COMPANY TO DRIVE -- TO ADD A NEW VALUE TO THE COMMUNITY. TO ADD SOMETHING NEW AND CREATIVE.

THE ONLY OUTDOOR VENUE ON THIS SIDE OF THE RIVER. AND THE ONLY AMPHITHEATER ON THIS SIDE OF THE RIVER AND GREAT FOR COMMUNITY PARTNERSHIP AS WELL.

THIS IS JUST KIND OF THE SCOPE OF THE WORK OF WHAT YOU WILL SEE.

[02:35:01]

THIS WILL ADD ANOTHER AVENUE FOR US TO PROMOTE OUR TENANTS AND SIZE OF THE PROPERTY THE PROPERTY RIGHT NOW AS 140 PLUS TENANTS, 87 OF THEM LOCAL SMALL BUSINESS OWNERS THAT LIVE, WORK, AND ARE -- YOU KNOW, THEIR DAILY LIVES ARE HERE. WE ONLY HAVE TWO VACANCIES AT THE MOMENT AND NOW HAVE A BACKFILL FOR THOSE TWO VACANCIES.

ONE WE CAN'T FILL UNTIL THE CURRENT TENANT GETS TO THE PROCESS WHICH IS A NATIONAL TENANT. THE NATIONAL HALL HOUSES ABOUT 300,000 EMPLOYEES AS WELL.

SO THIS WILL GIVE THE EMPLOYEES A CHANCE TO GET OUT AFTER THE MALL CLOSES AND ENJOY SOME OF THE ACTIVATIONS OUT THERE. THIS IS WHAT THE AMPHITHEATER WILL LOOK LIKE, THIS IS A SCALE.

WE DO HAVE A BRANDING SPONSOR THAT HAS COME ON TO NAME THE AMPHITHEATER.

THAT IS NOT THE NAME. WE HAVE SIGNED AN NDA BUT CAN'T RELEASE WHO THEY ARE BUT EXCITED ABOUT THE PARTNERSHIP AND WHAT THEY BRING TO THE TABLE FOR CLAY COUNTY.

AS YOU CAN SEE -- ONE THING THAT YOU DON'T SEE HERE IS THE BOTTOM IMAGE IS THE IMAGE WE'RE GOING WITH BECAUSE WE'RE DOING THE DIGITAL SCREENS INSTEAD OF THE ACTUAL POSTER SO WE CAN KIND OF KEEP THAT HAS A RUNNING ADVERTISEMENT FOR INDIVIDUALS WHO WANT TO PROMOTE THE AMPHITHEATER. ANOTHER THING IT WILL HAVE IS AN OUTDOOR SCREEN THAT WILL COME DOWN TO ACTIVATE OUTDOOR ACTIVATIONS WITH MOVIES AND THINGS OF THAT NATURE.

THESE ARE JUST SOME ROUGH IMAGES OF DIFFERENT ACTIVATIONS THAT WILL TAKE PLACE.

AS WHAT WE'VE EXPERIENCED INSIDE OF THE MALL, IF YOU HAVE SEEN OUR YARD ACTIVATIONS, NOW WE'VE DONE AN OUTDOOR ACTIVATION AT THE BEGINNING OF THE FIELD COURT.

PEOPLE ARE ENJOY ING OUTDOOR CHEST GAMES AND POOL TABLES AND PING-PONG.

JUST KIND OF AN AREA TO COME OUT AND HANG OUT. THAT'S KIND OF WHAT WE ENVISION

FOR THE GROUP. THAT'S IT. >> ALL RIGHT.

VERY GOOD. QUESTIONS? >> I'LL START IT OFF.

>> GO AHEAD GI. >> CONSISTENT. SO JUST SEVERAL QUESTIONS: DO YOU HAVE ANY TYPE OF RESEARCH THAT WOULD -- THAT WOULD INDICATE THAT IT WOULD BRING IN THE TYPE OF TOURISM THAT WE NEED? ESPECIALLY SINCE IT IS GOING TO COME FROM -- THE MONEY THAT YOU'RE REQUESTING IS GOING TO COME FROM TOURISM DOLLARS.

>> RIGHT. >> WHICH KIND OF LIKE, I GUESS MAYBE THIS QUESTION SHOULD'VE COME BEFORE THAT. YOU HAD MENTIONED SOMETHING ABOUT FREEDOM FEST BRINGING IN 20,000 PEOPLE. WHICH, YOU KNOW, I WANT TO KNOW WHERE THAT NUMBER CAME FROM? BECAUSE I DON'T KNOW IF THAT WAS JUST RECENT BE SINCE I'VE NEVER SEEN 20,000 PEOPLE -- I DON'T KNOW IF YOU'RE COUNTING PEOPLE THAT ACTUALLY GO TO THE MALL AS PEOPLE WHO WENT TO THE EVENT.

BECAUSE I'VE NEVER SEEN THAT NUMBER. >> NO ACTUALLY 2019 WE HAD 25,000 PEOPLE ATTEND FREEDOM FEST AND WE ACTUALLY INSTALLED COUNTRS WHICH IS NOT WHEN YOU WERE THERE, AS FAR AS OUR MARKETING DIRECTOR. AND SO THAT WAS JUST KIND OF A GUESSING GAME. WE NO LONGER PLAY THE GUESSING GAME.

WE NOW HAVE COUNTERS WHERE WE MAKE SURE THAT WE HAVE SUB TOTAL.

THE TOTALS WILL NEVER BE ACCURATE. BUT WE DO IT WITH GEOTRACKING SO G GEOTRACKING ALLOWS US SOME REAL-TIME NUMBERS VERSUS ALLOWING GUESSING NAME NUMBERS. WASHINGTON PRIME HAS 54 CLOSED INDOOR CENTERS.

AND WITH THAT, ORANGE PARK MALL HAS BECOME ONE OF THE PREDOMINANT INDOOR CLOSED CENTERS. WE HAVE ONE OF THE HIGHEST GROSSING NIOI OF ALL OF OUR CENTERS. AND BASED OB ON WHERE THE CENTE SITS CLOSE TO I935 THE POTENTIAL GROWTH OF CLAY COUNTY WITH 2200 NEW HOMES COMING IN CENTER WITH THE INTERCHANGE WITH THE SUN PASS, OUR COMPANY SEES GROWTH POTENTIAL. FIVE YEARS AGO BE ORANGE PARK MALL WAS CONSIDERED A DEAD MALL. SIMON THREW IT OFF. AND ANTICIPATED THAT THAT PROPERTY WOULD BE CLOSED. WASHINGTON PRIME HAS INVESTED MILLIONS OF DOLLARS WITH NEW INFRASTRUCTURE, NEW ROOFS, NEW SKY PANELS. TENANT THE ROOFS, REPLACED BROKEN TILE. PIT SYNERGY AND ACTIVATIONS THROUGHOUT TO REALLY TRY TONE GAUGE OUR TENANTS, OUR BUSINESS PARTNERS AND OUR COMMUNITY TO GIVE THE CENTER NEW LIFE.

AND IT NOW HAS ONE OF THE GROSSEST PROFIT MARGINS OUT OF ALL OF THEIR CENTERS, WHICH IS BECAUSE OF ALL OF THESE FACTORS I PLAGUED, THE AMPHITHEATER MAKES SENSE.

>> SO GOING BACK TO MY QUESTION ABOUT THE TOURISM, DO YOU GUYS HAVE -- I COULDN'T SEE THE

[02:40:04]

NUMBERS THAT WERE ON THE SHEETS? I WASN'T SURE WHETHER -- >> THE NUMBERS ON THE SHEET WAS

JUST A COST BREAK DOWN OF THE BUILDING INFRASTRUCTURE. >> NO, AS FAR AS TOURISM, LIKE

DO YOU HAVE AN ESTIMATE AS TO -- >> YEAH, THAT'S WHERE WE'RE WORKING NOW WITH LIVE NATION, THAT'S WHERE TOURISM IS GOING TO COME IN.

IT DOESN'T REALLY LIKE -- WE CAN MAKE MULTIPLE EVENT AS YOU YOU'RE AWARE OUR TEAM TO MANAGE THAT PROCESS WILL BE A LITTLE CHALLENGING AND A LITTLE TEDIOUS.

SO WHEN YOU SIGN ON WITH A MAJOR PROMOTER, THEY TAKE ON A LOT OF THAT LEGWORK AND THEY CAN FILL BEDS. WHERE IT IS VERY CHALLENGING SOMETIMES FOR US TO FILL BEDS BECAUSE WE'RE FOCUSED ON ONE DAY ACTIVATION, TWO DAY ACTIVATION. THIS IS PERSON BRINGING A GROUPS

OF NAMES THAT PEOPLE FOLLOW. THAT'S THE KEY. >> ANYBODY ELSE WITH QUESTIONS

FOR RANDY. >> QUESTION. RANDY, THE EVENTS THAT YOU'RE BRINGING IN ARE OPENED UP HERE EVEN LOCALLY. DID YOU SAY THOSE ARE AFTER HOUR

EVENTS WHEN THE MALL IS NOT -- >> THAT THERE WILL ACTUALLY BE A BLEND OF EVENTS.

YOU KNOW WHY I SAY THAT THE MALL IS CURRENTLY 11:00 TO 7:00 BECAUSE OF COVID WE RETRACTED THE HOURS WE'RE NO LONGER 10:00 TO 9:00. WHEN WE GO BACK TO THAT IS UNKNOWN. IT IS GOING TO BE IN THE COURSE OF HOW COVID DRIVES OUR NEW ERA.

SO WE HAVE CONNECTIVE ENDS THAT TAKE PLACE DURING THE DAY. WE HAVE CHURCH SERVICES THAT HAVE BEEN UTILIZED IN OUR PARKING LOTS. THINGS LIKE THAT.

SO IT IS GOING TO BE A BLEND OF PARKING STUFF. BUT IT WILL ALSO BE WITH LIVE NATION MORE EVENING TIME EVENTS. YOU KNOW, CONCERTS THAT DON'T START UNTIL 7:00, 7:30.

>> ARE THERE ANY PATRON AREAS THAT ARE COVERED OR JUST THE STAGE ITSELF?

>> JUST THE STAGE ITSELF. >> JUST THE STAGE IS COVERED. >> YEAH.

AND EVERYBODY IS HAVING A BEER IN THAT ONE PICTURE, IS THAT A CHALLENGE OR WHAT ARE WE DOING

THERE? >> NO. SO WE ACTUALLY GET A THIRD PARTY TO HANDLE THAT. AND WE HAVE A LOCAL SMALL BUSINESS OWNER WHO ALREADY HAS A LIQUOR LICENSE AND CAN SERVE THAT AND THEY'VE BEEN SERVING AT THE CURRENT EVENTS WE HAVE.

CRAFT BEER HAS BEEN A STAPLE AT THE BIGGER EVENTS. SO IT WILL CONTINUE.

>> FROM A HOTELIER'S PERSPECTIVE, EVERYTHING HAS CHANGED IN THE LAST YEAR FOR US.

A AND, YOU KNOW, PROBABLY 50% OF THE PEOPLE WHO STAY IN OUR HOTEL ON THE WEEKENDS LIVE HERE. I MEAN, IT IS AN ESCAPE, IT IS AN OPPORTUNITY TO, YOU KNOW, GO TO AN EVENT, DO A THING AND THEN JUST STAY AT THE HOTEL THAT NIGHT.

SO, YOU KNOW, I THINK TIMING WISE, IT IS SOMETHING TO DO IN ORANGE PARK CLOSE TO THE HOTEL STRIP ON WELLS ROAD FROM MY PERSPECTIVE. GARY KIND OF GETS THINGS THERE WITH THE FAIRGROUNDS AND THE THINGS THAT HAPPEN MORE IN THE SOUTH AS PAT DO.

BUT UP BY WELLS ROAD, OTHER THAN THE NAVY BASE, YOU KNOW, WE DON'T REALLY HAVE A WHOLE LOT OF YOU KNOW THINGS TO GENERATE ACTIVITY. YOU KNOW ON OUR END OF TOWN, UNLESS IT IS INDEPENDENT SOCIAL THINGS. SO YOU KNOW, IT SEEMS LIKE A GREAT OPPORTUNITY TO TRY SOMETHING VERY UNIQUE AND WITH THE WAY THAT YOU'RE SETTING IT

UP WITH THE CANISTERS OR -- >> CONTAINERS. >> YEAH.

I THINK IT IS JUST KIND OF A TRENDY COOL THING. >> THANK YOU.

>> A COUPLE OF QUESTIONS. >> GO AHEAD, GARY. >> I BELIEVE THIS REQUEST AND

THE FUNDING WOULD BE MADE AT THE COMPLETION OF THE PROJECT? >> IT IS A REIMBURSABLE.

SO THEY COULD DO -- I MEAN -- IT IS REIMBURSABLE. THEY HAVE TO SPEND DOLLARS TO GET THEM. AND WE WOULD EXPECT IT TO BE -- I THINK THE GUIDELINES SAY

AT THE END OF THE -- AT THE END OF THE PROJECT. >> AT THE END OF THE PROJECT.

OKAY. >> YEAH, THEY HAVE TO COMPLETE THE PROJECT TO --

>> OKAY. JUST WANT TO MAKE SURE. BECAUSE, YOU KNOW, WASHINGTON PRIME IS BIG COMPANY. AND BIGGER COMPANY USUALLY EXCHANGE HANDS.

SO WE JUST DON'T WANT TO GIVE UP THE MONEY AND IF SOMETHING DOESN'T COMPLETE, THEN WE MAY LOSE THAT MONEY. AND AS FAR AS THE DESIGNING GOES AND PERMITTING GOES, WHERE DO

YOU GUYS STAND ON THIS PROJECT? >> SO RIGHT NOW OUR PROPERTY DEVELOPMENT TEAM LED BY LISA CALLAHAN IS WORKING WITH SHREE STEWART ON REZONING AND GETTING THAT IN THE PAPER.

OUR LEAD CONTRACTOR HAS ALREADY WORKED WITH A CIVIL ENGINEER WORKING OUT THE CIVIL COMPONENTS AT THIS TIME. SO WE'RE WORKING WITH REZONING. AND THEN AS THAT IS GOING, THE CIVIL ENGINEER IS CONTINUING THEIR PROCESS. SO IT IS ONGOING THIS CONSIDERATION THAT ONCE THE PERMIT IS DONE WE HOPE TO BREAK GROUND IN MID-MARCH.

[02:45:07]

>> AS FAR AS THE CAPACITY OF THIS ARENA GOES, WHAT WILL BE THE CAPACITY.

>> SO THERE'S NO SEATS AS YOU SAW IN THE CAPACITY. BUT THE ACTUAL NUMBER OF PEOPLE

THAT CAN BE WITHIN THAT WHOLE, LIKE -- >> CAN WE BRING BACK UP THE BRING BACK UP THE GREEN AREA. RIGHT THERE. SO THE NUMBER OF PEOPLE THAT CAN BE IN THAT AREA IS ROUGHLY 10,000. SILVER ENGINEERS IS FINALIZING

THOSE NUMBERS FOR US. >> LOOKING AT THAT NUMBER, HOW IS THE PARKING GOING TO BE

FEASIBLE TORE THIS DESIGN? >> SO WITH THE ZILLION ENGINEERS ALREADY COMING BACK, WE DON'T HAVE TO ADD PARKING. WE ARE ADDING HANDICAP ACCESS S SIBLE PARKING BEHIND THE AMPHITHEATER. BUT WE ARE ADJACENT WITH THE JC PENNEY. JC PENNEY HAS THREE PARKING SPACES ON THE BACKSIDE.

CAN WE GO TO THE BACKSIDE. THE NEXT SCREEN. >> OVERHEAD.

>> RIGHT THERE. GO BACK TO THE PROPERTY LAYOUT. IF YOU SEE THE PARKING LOT IN FRONT OF JC PENNEY RIGHT THERE, THAT PARKING LOT IS REALLY THAT IS WHERE THAT PARK IS TYPICALLY USED AND TYPICALLY MOST OF OUR EVENTS. IF YOU LOOK BEHIND THE GREEN SPACE WRAPPING BEHIND THAT, OUR CIVIL ENGINEER IS LOOKING AT PUTTING ADDITIONAL PARKING SPACES THERE. IF IT IS REQUIRED BY THE COUNTY TO DO THAT.

THAT'S GREEN SPACE THAT WE OWN. IT IS NOT ACTIVATIONNAL BUT IT CAN BE DONE FOR A PARKING SPACE.

WE'RE ALSO COMMITTED IF THE ENGINEERS COME BACK AND THE COUNTY SAYS WE GOT TO DO MORE

PARKING TO BUILD A PARKING GARAGE. >> NOW, THE DESIGN OF IT SEEMS TO BE OPEN. WILL IT BE CONSIDERED A COMMUNITY PARK.

ANYBODY FROM THE COMMUNITY CAN COME IN? I MEAN, IT LOOKS OPEN.

THERE'S NO FENCING HERE. >> YEAH. WE WANT TO ENCOURAGE PEOPLE TO UTILIZE THE GREEN SPACE WHEN THER'S NOT ACTIVATIONS GOING ON.

>> OKAY. THAT'S GREAT. >> AND THEN YOU MENTIONED ABOUT THE CONTAINERS. GREAT IDEA. I WAS JUST THINKING, THE ROOF TOP ASPECT OF IT.

THOSE CONTAINERS ARE PROBABLY 9 TO 10 FEET WIDE ONLY. THEY CAN BE 40, 50 FEET LONG THEY'RE VERY -- I DON'T KNOW IF IT IS FEASIBLE TO DO THAT OR NOT.

>> TO DO? >> THE SHIPPING CONTAINERS, TO HAVE SOMETHING ON THE ROOF TOP

OF THOSE. >> YEAH, THEY'RE ACTUALLY DESIGNED THAT WAY TO HAVE -- THERE'S A ROOF TOP COMPONENT. SO TAMPA IS PROBABLY THE CLOSEST THAT HAS A -- AN ACTUAL CONCEPT LIKE THIS. IT IS REALLY FASCINATING WHAT THEY CAN DO. BUT THEY COME BUILT JUST LIKE THAT.

THEY'RE ON SITE AND THEY'RE READY TO GO. >> I HAVE A QUESTION ABOUT SEATING. ARE YOU -- IS THERE GOING TO BE ANY TYPE OF -- BECAUSE I KNOW THERE'S NO SEATING RIGHT NOW. AND I GUESS IT IS REALLY EASY CONVENIENT TO BRING FOLDING CHAIRS. SO LIKE LIVE NATION, I DON'T KNOW WHAT THEIR REQUIREMENTS ARE. BUT, YOU KNOW, IS THAT GOING TO BE AN ISSUE AT ALL FOR THEM?

>> NO, IT WON'T BE. THEY KNOW THE CONCEPT AND THEY'RE WILLING TO, YOU KNOW, WITH COVID, TEST NEW CONCEPTS. AND THIS S LIKE, HIGHLY ADVERTISING FOR THEM.

THERE ARE SOME PRIVATE CABANAS THAT PEOPLE CAN RENT. WE GO BACK TO THE NEXT, THE PREVIOUS SLIDE. IF YOU SEE, LOOK IN THE MIDDLE OF THE WHITE ROOFTOPS PRIVATE CABANAS PEOPLE CAN RENT. UNDER THE PERMANENT SEATING. ONLY A FEW OF THEM.

BUT WE DID NOT DO STADIUM SEATING IN THIS. IF WE ADDED PERMANENT SEATING WE WOULDN'T BE ABLE TO UTILIZE FOR A NUMBER OF USES IN THE COMMUNITY.

>> THANKS WE'RE EXCITED ABOUT THIS. THIS IS SOMETHING I'VE BEEN PASSIONATE ABOUT SINCE JANUARY 7TH OF 2019. SO WE'VE BEEN PUSHING HARD FOR THE LAST NOW TWO YEARS TO TRY TO GET THIS UP TO GROUND AND CONVINCING THAT OUR ORGANIZATION SHOULD TAKE THIS ON AND IT WASN'T UNTIL OCTOBER OF 2019 WHEN OUR CEO CAME AND WE COULD REALLY GET A GOOD VISION BEHIND IT. THAT WE STARTED MOVING TOWARDS A

FINISH POINT. >> ALL IN ALL IF ANYBODY IS FAMILIAR WITH LIVE NATION.

IF YOU CAN DRAW LIVE NATION, YOU'RE BRINGING IN BIG NAMES. BIG NAMES.

IS THIS A MATCH OR REVENUE SHARE? >> THAT IS ENTIRELY UP TO YOU.

>> WHAT DOES THE MALL WANT TO DO? >> THEY -- SO THEY HAVE PROPOSED

THE REVENUE MATCH. SO AS FAR AS IN THE PROJECT. >> SO THEY WANT TO MATC THIS

GRANT. >> IT IS NEARLY $1.2 MILLION PROJECT AND THEY'RE ASKING FOR 125,000. SO YOU ALL CAN ACCEPT THAT OR REQUEST ANOTHER CONSIDERATION.

[02:50:02]

>> I THINK MY ONLY POINT WOULD BE HERE, WHATEVER AMOUNT THE BOARD AGREES TO BE COMPLETED AT THE COMPLETION OF THE PROJECT HAS TO BE A MUST. BECAUSE CANNOT GIVE THEM AS THE POJECT IS AT $600,000 INVESTMENT AND MAKE THE REIMBURSEMENT REQUEST FOR 10%, BECAUSE THERE'S NO GUARANTEE IT WILL BE COMPLETED. THE PROJECT HAS TO BE COMPLETED

IN ORDER TO FULLY FUND IT. >> RIGHT. I THINK THAT HAS ALREADY BEEN ESTABLISHED. A COUPLE OF THINGS ON THIS. ONE I THINK WAS ESTABLISHED A COUPLE. TIMES IN REGARDS TO THE FAIRGROUND.

AS PART OF THE MASTER PLAN THAT THE UNIVERSITY OF FLORIDA DREW UP, AMPHITHEATER WAS ONE OF THE ASPECTS IN THAT. AND YOU ALWAYS GET A RESPONSE TO A CHANGING MARKET CONDITIONS AND THIS WOULD BE A CHANGE. PERHAPS AT THAT POINT, THEN, YOU KNOW, WE DON'T NEED AN AMPHITHEATER, MAYBE THAT GIVES US AN OPPORTUNITY TO DO SOMETHING ELSE WITH THOSE MONIES. AND THAT MAY BE SOMETHING TO LOOK INTO AND MAYBE THE FAIR ASSOC ASSOCIATION'S GRANT WILL TELL US -- NOT THE GRANT BUT THE STRATEGIC PLAN THAT THEY'RE LOOKING AT WILL -- TAKEN OUT THAT AND MAKE SURE IT IS SUCCESSFUL RATHER THAN US DOING IT AS A GOVERNMENTAL AGENCY? SOMETIMES THEY'RE THE MOST EFFICIENT FOLKS? SO I LIKE THE IDEA. I THINK RANDY HAS DONE A GREAT DEAL AT THE MALL. IT SPEAKS VOLUMES TO COME UP AND SAY HE HAS TWO OPENINGS AT THE MALL. I DON'T THINK YOU CAN GO TO ANY COUNTY OR CITY IN THE STATE OF FLORIDA AND GET A BETTER CONDITION OF HAVING THAT CONCERN.

THAT'S A TESTAMENT TO HIS ABILITIES AND HIS TEAM'S. I LOOK AT THIS AS JUST AN EXTENSION OF THAT ABILITY. SO I AM REALLY EXCITED ABOUT IT. AND I THINK THAT GIVES US SOMETHING DIFFERENT. AND I QUOTE THIS QUITE A BIT. BUT I THINK IT BEARS REPEATING AGAIN. 2018, THERE WAS A MAGAZINE THAT DID A STUDY OF THE BEST PLACES TO LIVE IN FLORIDA. AND FLEMMING ISLAND FINISHED I THINK FIFTH OR SIXTH OUT OF ALL OF THE COMMUNITIES, WHETHER THEY WERE INCORPORATED OR NOT. AND THEY WENT THROUGH EVERY METRIC IN TERMS OF EDUCATION SAFETY, BUSINESS, HOMES AND HOME VALUE.

AND ALL OF THOSE WERE IN THE TOP FIVE, SIX, EIGHT, TEN AT THEIR WORST.

THE ONE AREA THAT WE FINISHED SO POORLY IN WAS FUN, 167TH OUT OF ALL OF THE COMMUNITIES IN THE STATE OF FLORIDA. AND I THINK GENERALLY SPEAKING, THAT IS ONE OF THE THINGS THAT WE NEED TO ATTRACT PEOPLE TO OPEN UP BUSINESSES THAT WILL SERVE FOR RECREATIONAL PURPOSES IN SOME REGARDS OR EVEN ENTERTAINMENT PURPOSES WE JUST DON'T HAVE THEM.

I THINK THE THRASH HORN HAS BEEN HOLDING THAT PART OF THE ECONOMY KINDS OF LIKE THE LONE SOLDIER DOWN THERE. IT CREATES EVEN MORE PEOPLE LOOKING FOR THAT ENTERTAINMENT.

SO I THINK IT BENEFITS SOME MORE OF THE ENTERTAINMENT AND RECREATIONAL FACILITIES THAT WE DO HAVE. -- JUST LOOK AT WHAT FLEMMING ISLAND HAS DONE AT THE TOP OF THE TEE. SORT OF LIKE MINI GOLF. THAT THING IS JAMMED EVERY SINGLE MINUTE OF EVERY DAY. THAT SHOWS THAT THERE'S A NEED FOR IT.

AND I THINK THIS SORT OF HITS THE RIGHT TONE. I LIKE THE IDEA THAT IT IS GOING TO USE COMMUNITY EVENTS AND DAYTIME THINGS AND BE OPEN FOR DIFFERENT THINGS.

I HOPE JOEL IS PAYING ATTENTION. BECAUSE WE EXPECT TO OF AN EVENT IN THERE AT SOME POINT.

>> RANDY I I HAVE HOPEFULLY MY LAST QUESTION. DO YOU HAVE AN ESTIMATE OF HOW MANY EVENTS YOU THINK -- LIKE HOW MANY LIVE NATION CONCERTS YOU THINK ARE -- THEY'RE GOING

TO BE BRINGING IN? >> NOT AT THIS TIME BECAUSE WE JUST STARTED A CONVERSATION WITH THEM LAST THURSDAY. LOU, THE CEO, WANTS ACTIVATION IN THERE ON A WEEKLY BASIS.

SO THEY'RE -- WHAT LIVE NATION BRINGS TO THE TABLE, VERSUS WHAT WE BRING TO THE TABLE.

SO WE'RE STILL GOING THROUGH SOME OF THOSE FUNDAMENTALS. AND I HAVE BEEN IN TALKS WITH ANNA AT THRASH HORN TO TAKE OVER TICKETING BECAUSE THEY HAVE AWESOME TICKETING SYSTEM AND THEY CAN ASSIST US BETTER WITH THAT AS WELL. -- RANDY, IN YOUR EARLIER DISCUSSIONS YOU HAD WITH LIVE NATION. DID IT COME UP HOW THIS VENUE

[02:55:01]

>> WELL, THE BUILDER THAT BUILT ST. AUGUSTINE IS ACTUALLY THOMAS MAY.

WHO IS ON COLLEGE DRIVE. SO HE IS VERY EXCITED ABOUT THE PROJECT.

LIVE NATION 'S CONVERSATION HAPPENED LAST THURSDAY. HAPPENED WITH OUR CEO.

THAT'S THE ONLY PART THAT I'M AWARE OF. SO I DON'T HAVE ALL OF THOSE NUTS AND BOLTS -- I CAN GO BACK AND GET THE QUESTIONS TO PASS ALONG TO YOU.

>> I THINK IT IS GREAT. I LOVE THE CONCEPT AND THE FLOEKZIBILITY THAT YOU'RE GOING TO -- FLEXIBILITY THAT YOU'RE GOING TO TRY TO MAINTAIN. BECAUSE OF NOT NECESSARILY KNOWING THE STATE OF CONCERTS GOING FORWARD AND THINGS LIKE THAT.

I KNOW BEING OUTDOORS HELPS A LOT. AND FLEXIBILITY OF BEING ABLE TO HAVE OPTIONS TO USE THE REST OF THE SPACE FOR US. SO I COMMEND YOU GUYS ON THE

CREATIVITY. AND I HOPE YOU'RE -- >> THANKS, STEVEN.

>> REWARDED FOR TAKING THOSE RISKS AND THINGS LIKE THAT AT A TIME LIKE THIS.

BECAUSE EVERYBODY HAS TO FIGURE OUT HOW TO CHANGE. BUT I LIKE IT.

I THINK IT IS BEAUTIFUL OVER THERE. AND I THINK THAT -- AND THE OUTSOURCING OF THE TALENT I THINK IS ALSO HUGE. I KNOW I DIPPED MY TOES IN THAT A LITTLE WHILE. UNLESS YOU'RE ESTABLISHED, IT IS HARD.

AND HARD TO BRING IN THE PEOPLE THAT DRAW. >> THAT WAS THE BIGGEST THING I FEARED. HOW DO WE GET BIGGER NAMES IF YOU WANT MULTIPLE EVENTS LIKE FREEDOM FEST. OUR TEAM CAN'T HANDLE THAT. SO IT IS A SMART MOVE.

>> THERE'S -- IT IS ALSO SMART THIS THE SENSE THAT LIVE NATION THEY'RE BOOKING PEOPLE IN MULTIPLE EVENTS -- MULTIPLE LOCATIONS AT THE SAME TIME. AS THEY COME THROUGH A FLORIDA TOUR, IF YOU WILL, YOU KNOW, TO BE ABLE TO BE INCLUDED IN THAT, YOU KNOW, SO THEY'RE IN ONE PLACE ON A FRIDAY NIGHT. SOMEPLACE ON A SATURDAY. SOME PLACE ELSE ON A SUNDAY AND THEY SORT OF MAKE THE CIRCUIT AND OFF THEY GO. SO I THINK IT IS ESSENTIAL THAT YOU KNOW, YOU HAVE SOMEBODY DO IT, WHETHER IT IS LIVE NATION OR ONE OF THE OTHER COMPANIES THAT DOES THAT. BUT, YEAH, I DON'T THINK YOU WANT TO BE ON THE PHONE TRYING

TO -- >> I DO NOT. >> TRYING TO BOOK SOME OF THOSE FOLKS AND DEAL WITH THE CONTRACTS AND ALL OF THE OTHER THINGS GO AS BOB CAN TELL YOU.

>> I'M SORRY GARY. >> NO. JUST A THOUGHT, RANDY, THAT YOU MENTIONED EARLY EVERY ABOUT THE NICE -- EARLIER ABOUT THE NICER DIGIT STALL DISPLAYS.

WORKING TOGETHER FROM THE TDC, IF YOU GUYS CAN HELP MARKET THE CLAY COUNTY ON THE DIGITEDTAL BOARDS, LIKE, YOU KNOW, WE HAVE THOSE NICER SCREENS AND WE GET SOME KIND OF APPROACH WHERE, YOU KNOW, IT IS KIND OF PART OF OUR DEAL THAT YOU WILL MARKET -- HELP MARKET THE CLAY

COUNTY. >> ABSOLUTELY. SAME THAT WE DO WITH THE CHAMBER OF CONVERSE. I HAPPEN TO SIT ON THE BOARD. WE PROVIDE A PLATFORM WITH OUR SMALL BUSINESSES. TO PROVIDE THEM ASSISTANCE AS WE CAN.

WE'LL DO THE SAME THING ON THE ADVERTISING SIDE -- >> WE ARE HERE FOR THE COMMUNITY

AND HAPPY TO BE COMMUNITY PARTNERS. >> GREAT.

>> ANYBODY ELSE? ANY OTHER QUESTIONS, COMMENTS, ANY THOUGHTS, KIMBERLY?

>> SO I JUST DID WANT TO NOTE THAT YOU HAVE IN YOUR PACKET, THE SCORE SHEET THAT ACCOMPANIES THE PRODUCT DEVELOPMENT GRANT TO SEE WHERE THEY SCORED AND YOU CAN USE THAT TO MAKE ANY

DECISIONS YOU WOULD LIKE TO MAKE GOING FORWARD. >> SO YOU'RE LOOKING AT A REVENUE MATCH, NOT A REVENUE SHARE, RIGHT? ALL RIGHT.

>> OKAY. >> ALL RIGHT. ANYBODY HAVE ANY QUESTIONS AFTER LOOKING AT THE GRANT SCORE SHEET? DO WE WANT TO MAKE A DECISION TONIGHT? IF WE DO, WE'LL NEED A MOTION. AND THEN IS A SECOND.

IF NOT, THEN YOU KNOW, I AM WILLING TO LISTEN TO OTHER SUGGESTIONS.

>> I'LL MAKE A MOTION TO APPROVE THIS AT THE PROJECT COMPLETION. >> I SECOND IT.

>> I SECOND IT. >> OKAY. SO

SORRY. >> WHEN WE DO THAT, WE USUALLY HARM OURSELVES.

I JUST WANT TO LET YOU KNOW. WE HAVE A SECOND. AND ANY OTHER DISCUSSION?

ALL IN FAVOR PLEASE SAY AYE. >> AYE. >> AYE.

>> ANY OPPOSED? MOTION CARRIES 8-0. CONGRATULATIONS.

>> THANK YOU. I APPRECIATE IT. >> VERY MUCH.

[03:00:05]

>> ALL RIGHT. LET'S MOVE TO NUMBER 10, OUR SUBCOMMITTEE REPORTS.

[10.  Grant Subcommittee Report]

>> AM I DOING THAT? >> OH, OKAY. ALL RIGHT.

SO WE HAD A VERY PRODUCTIVE MEETING. AND I THINK WE'VE GOT TWO MORE MEETINGS PLANNED. ONE ON THE 3RD OF -- YEAH, FEBRUARY 3RD.

OUR INITIAL MEETING WE REALLY JUST DID AN ASSESSMENT. WE LOOKED OVER OUR PRESENT METHODOLOGY I GUESS ON OUR EVENT GRANTS. THE GREATEST THING THAT CAME OUT OF THAT, I WOULD SAY, IS THAT WE KIND OF TRIED TO GET THE TEAM A FULL UNDERSTANDING OF HOW THE ALGORITHM WAS BUILT. ONE OF THE THINGS THAT WE DID COME OUT OF IT IS WE HAVE APPLIED THAT ALGORITHM TO THE SIGNATURE EVENTS, WHICH ORIGINALLY WHEN IT WAS ORIGINALLY BUILT, IT REALLY WASN'T INTENDED FOR THAT. SO -- CONSEQUENTLY, IF YOU SEE HOW IT CAME OUT LAST YEAR, IT DOESN'T GIVE ANY KIND OF DIVISION, REALLY, BETWEEN THEM.

BECAUSE THEY PRETTY MUCH MAXED OUT ON ALL OF THE EVALUATION POINTS.

SO THAT IS ONE OF THE AREAS THAT WE ARE AS A SUBCOMMITTEE GOING TO VISIT.

AND SEE IF THERE'S A DIFFERENT ALGORITHM WE WANT TO USE FOR OUR SIGNATURE EVENTS.

THE OTHER THING WE OBVIOUSLY DIDN'T GET INTO AS WELL WHICH IS OUR REAL INTENT OF MEETING.

WAS OUR SPORTS GRANTS AND SPONSORSHIPS. WE DISCUSSED THAT AS WELL.

WE ARE KIND OF LEANING TOWARDS COMBINING THEM TOGETHER IN ONE PACKAGE, ONE PROGRAM.

AND THAT'S TO BE DEVELOPED. WE LOOKED AT SEVERAL OTHER COUNTIES.

WE BENCH MARKED WHAT THEY HAVE OUT THERE. AND I KNOW THE STAFF IS HELPING US ON THAT PART. AND THEY'RE PUTTING IN -- AND PULLING DIFFERENT PIECES THAT WE LIKED FROM THE DIFFERENT PLACES TO GIVE US AN INITIAL DRAFT. SO I'M NOT SURE IF WE'LL HAVE -- WE SHOULD HAVE A PRETTY GOOD DRAFT BY THE TIME WE MEET THEM NEXT TIME.

SO OUR NEXT MEETING, WE SHOULD HAVE A DRAFT FOR THE TDC COMMITTEE TO LOOK AT.

ON THAT. I THINK THAT IS ABOUT IT. >> OKAY.

ANY QUESTIONS FOR BOB OR THE SUBCOMMITTEE? >> JUST SO THAT YOU GUYS HAVE A TIMELINE FOR IN THIS, THE COMMITTEE IS GOING TO MEET IN FEBRUARY AND MARCH.

AT YOUR MARCH MEETING, SO THE NEXT MEETING, YOU WILL MAKE A DECISION ON THESE.

>> YEAH. >> THESE GRANT RESTRUCTURES. AND SO THAT WE HAVE ENOUGH TIME TO GO LIVE WITH THE GRANT APPLICATIONS ON MAY 1ST. SO I JUST WANTED YOU TO HAVE AN IDEA. SO THE NEXT -- THE NEXT MEETING -- THE NEXT SEVERAL MEETINGS ARE GOING TO BE -- YOU THINK THESE ARE JAM PACKED. THOSE ARE GOING TO BE JAM PACKED

WITH A LOT OF DECISIONS AS WELL. >> WE DID SEND A READ AHEAD. >> YES.

WE -- >> OKAY. SO WE CAN ALL GET A READ AHEAD.

SO YOU DON'T COME INTO THE MEETING TRYING TO -- WE'LL DO THAT FOR BOTH.

>> HA HA. >> ALL RIGHT. WE MOVE TO NUMBER 11.

[11.  Director's Report]

DIRECTOR'S REPORT, FIRST THE CARES ACT. >> >> I'M GOING TO RUN THROUGH THIS REALLY FAST. THE -- WE WORKED WITH THE CLAY CHAMBER.

AND ARE PROMOTING ALL OF THE THOUSANDS -- THOUSAND BUSINESSES THAT GOT THE CLAY -- COMMIT TO CLAY DESIGNATION FOR SAFETY. THIS IS THE CARES ACT INITIATIVE AND FUNDING.

SO WE HAVE THOSE -- THAT LOG ON OUR WEBSITE. -- LOGO ON OUR WEBSITE FOR BUSINESSES THAT RECEIVE THAT. WE ALSO DID THE SAME FOR THE FLORIDA RESTAURANT AND LODGING ASSOCIATION BUSINESSES. THERE WERE 10 RESTAURANTS AND LODGING FACILITIES THAT ACHIEVED THAT. THERE'S ADDITIONAL TRAINING FOR THOSE VENUES.

THAT'S WHY YOU DON'T SEE US HAVING 1,000 BUSINESSES IN THAT CATEGORY.

BUT THEY -- THEY HAD TO GO THROUGH EXTENSIVE TRAINING TO ACCOMMODATE -- OR TO EARN THAT FRLA SEAL OF COMMITMENT. SO THE SAFER EVENT KIT WAS A KIT THAT WE PUT TOGETHER.

WE HAVE THREE IN THE COUNTY. IT IS REALLY TO HELP EVENT PLANNERS HAVE SAFE EVENTS.

IT IS -- EXTRA HAND SANITIZER SANITATIONS, EXTRA SIGNAGE. MASKS.

YOU KNOW, ALL OF THAT STUFF. IT WAS JUST A QUICK WAY FOR US TO BE ABLE TO TAKE -- TO ENCOURAGE PEOPLE HAVING SAFE EVENTS. SO WE HAVE 26 RESERVATIONS FOR THAT. AND SO THAT'S -- THAT'S -- IN ADDITION TO ALL OF THE MARKETING THAT WE DID. WE SPENT 160$160,000 IN MARKETI THE DESTINATION.

WE DID A WHOLE STAY-CATION CAMPAIGN AS WLELL AS GENERAL VISITOR MARKETING, LOCALLY.

[03:05:10]

SO THAT'S CARES ACT. AS FAR AS DIRECTORS REPORT, Y'ALL I'M NOT GOING TO BORE YOU.

WE'RE DOING PRETTY WELL S, AS F AS PRODUCTION AND PERFORMANCE MEASUREMENTS.

WE STILL ARE TRYING TO DO SOME WORK ON GETTING IN THE MEDIA MORE.

HAVING MORE -- HAVING MORE ARTICLES WRITTEN ABOUT OUR DEFINITION AND SO WE HOPE TO BE MAKING DECISIONS ON HOW TO DO THAT BETTER. SO THAT WILL BE COMING SOON.

[12.  Legislative Update]

>> AND LEGISLATIVE UPDATE? >> A LOT OF THE LEGISLATIVE DAYS IN TALLAHASSEE ARE NOT HAPPENING. I KNOW FLORIDA RESTAURANT AND LODGING ASSOCIATION IS HAVING A VIRTUAL DAY. I THINK VISIT FLORIDA IS DOING THE SAME.

IT IS WEIRD -- THE UPDATES WE GET FROM ANY TOURISM ENTITY I WILL FORWARD TO YOU JUST SO THAT YOU ARE AWARE. NOT ENDORSING ANY ONE POSITION OR ANY WAY OR ANOTHER.

JUST SO YOU'RE AWARE OF WHAT THE LEGISLATURES ARE TALKING ABOUT. VACATION RENTALS WILL BE A HOT TOPIC. VISIT FLORIDA, WE'RE HOPING -- KNOCK ON WOOD -- WILL BE NOT A TOPIC OF DISCUSSION. THAT THEY'LL BE ABLE TO KEEP THEIR FUNDING AND STAY STRONG.

BUT THOSE ARE JUST SOME VACATION RENTALS WILL BE A -- CONTINUE TO BE A HOT TOPIC.

TO EVEN THAT PLAYING FIELD WITH THE HOTELS. >> GOOD.

OKAY. ANY QUESTIONS ON LEGISLATIVE STUFF? OF COURSE KIMBERLY WILL KEEP US UPDATED ON ALL OF THAT AND IT WILL GET HOTTER AS WE MOVE THROUGH THE LEGISLATIVE SESSION AS TO WHAT IS INCLUDED OR NOT INCLUDED IN THE UPCOMING BUDGET.

OLD BUSINESS, WE'LL GET A QUICK UPDATE ON THE MULTIPURPOSE SPORTS COMPLEX.

[13.  Multi-Purpose Sports Complex Research Project Update]

>> SO WE -- AND THERE'S A FEW CHANGES TO YOUR SHEET THAT I WANT TO NOTE.

WE INTERNALLY MET AS STAFF AND HAVE DECIDED TO MAKE A RECOMMENDATION TO YOU THAT WE INCLUDE NATIONAL TRENDS. WE JUST HAD -- WE -- IN THE DRAFT WE JUST HAD LOCAL STATE AND REGIONAL TRENDS. WE WANTED TO ADD NATIONAL. THE LOCATION OPTIONS CONTINUE TO BE A TOPIC OF DISCUSSION FOR THE COUNTY. SO WE'RE GOING TO PROBABLY LEAVE THAT OFF. BECAUSE THE COUNTY HASN'T MADE ANY DECISIONS ON THAT.

AND THEN WE'RE PROBABLY GOING TO -- WE NEED A DECISION OR SOME INFORMATION ABOUT THIS NO LATER THAN THE END OF FEBRUARY JUST TO KEEP THINGS GOING. BECAUSE THIS IS TIED TO A GRANT.

OR TO FUNDING FROM THE STATE. SO WE HAVE TO GIVE THEM UPDATES. AND SO WE WANT TO BE ABLE TO GIVE THEM TIMELY UPDATES. AND SO WE HAVE DONE SOME RESEARCH.

AND WOULD LIKE TO PURSUE GOING WITH UNF AND THEIR SPORTS MANAGEMENT AND BUSINESS SCHOOL TO DO THIS FOR US. BUT YOU'LL SEE EVERYTHING IN THERE THAT IS OUTLINED.

IT HAS A RESEARCH AND MARKET ANALYSIS. IT HAS A COST BENEFIT ANALYSIS.

ANALYZING THE UTILIZATION LEVELS, ECONOMIC IMPACT, AND THEN OF COURSE THEIR SUMMARY AND

RECOMMENDATIONS FOR WHAT SHOULD GO INTO THAT COMPLEX. >> AND CAN YOU JUST FOR THE BOARD'S EDIT FICTION, TELL US OF THE ARRANGEMENT WITH UNF, HOW WE'RE DOING THAT?

>> SO THEY WOULD -- THEY HAVEN'T GIVEN US AN OFFICIAL PROPOSAL YET.

THEY KNOW -- THEY KNOW OUR TIME CONSTRAINTS AND ARE WILLING TO WORK WITH US ON THAT.

EVERY -- WHEN I TALKED WITH THEM, THEY SAID IT WOULD BE LESS THAN $15,000.

AND THEY CAN DELIVER IT IN THE TIME FRAME THAT WAS NEEDED. SO IT WOULD PROBABLY COME FROM

PRODUCT DEVELOPMENT AS WELL. >> WHEN THEY SAY REVENUE PROJECTIONS, I'M ASSUMING THOSE

[03:10:03]

TIME TO PROVIDE A PERFORMER. >> SO THEY -- SO WHAT THEY WILL BE ABLE TO DO -- BECAUSE THEY DO THIS REGULARLY. THIS ISN'T A SURPRISE PROJECT TO THEM, A FIRST TIME -- THEY DO THIS ALL OVER. THEY WILL BE ABLE TO GIVE US AN ANALYSIS OF WHAT OTHER SPORTS COMPLEXES ARE DOING, CHARGING AND HOW THEY'RE -- I MEAN, I THINK THEY'LL BE ABLE TO GIVE US A PROFORMA. I MEAN, WE'LL -- I MEAN, I'LL ASK.

BUT I THINK THAT WE WILL BE ABLE TO GET A GOOD SOLID PICTURE OF WHAT --

>> IT IS GOING TO TAKE? >> MM-HMM. >> STAFFING TOO.

>> MM-MMMM-HMM. THAT'S ALL IN HERE UNDER -- I JUST CONSIDER THAT IDENTIFIED UNDER THE COST BENEFIT ANALYSIS. THE LAST BULLET IS BEST IDENTIFIED BEST IDENTIFIED AND OPERATING MANAGEMENT STRATEGY. WHETHER WE NEED TO OUTSOURCE THAT OR WHETHER WE NEED TO HIRE STAFF TO DO THAT. WHAT THAT STAFF WOULD LIKE, ALL OF THOSE THINGS.

>> >> THE STATE IS GIVING US A $3 MILLION MATCH. SO THE TOTAL RIGHT NOW IS $6

MILL MILLION. >> THE THOUGHT IS, OBVIOUSLY WITH THE POPULARITY OF YOUTH SPORTS IS, AND LOOKED AT VARIOUS FACILITIES IN THE GENERAL FLORIDA AREA. AND WE'VE GOT A GOOD IDEA AS TO WHAT WE CAN DO WITH THAT MONEY.

IS IT MOSTLY MULTIPURPOSE FIELDS, YOU KNOW, WITH MAYBE SOME BATHROOMS. MAYBE A, YOU KNOW, CHAMPIONSHIP KIND OF A STADIUM KIND OF A FEEL OR MAYBE TWO, DEPENDING ON COSTS AND THOSE KIND OF THINGS. BUT YOU'RE TALKING 10 OR 12, PERHAPS SOCCER, SLASH, SEVEN ON SEVEN FOOTBALL. YOU KNOW, ALL OF THOSE THINGS. LACROSSE.

AND THOSE THAT ARE IN THE KNOW. I TALKED TO SOME -- IN FACT HIS NAME IS JIMMY CARTER BUT NOT RELATED TO THAT JIMMY CARTER OR THAT JIMMY CARTER. HE BASICALLY GROWS SPORTS FIELDS NOT PEANUTS. THAT'S THE DIFFERENCE. HE INDICATES IF WE WERE TO MOVE IN THAT DIRECTION, WE WOULD BE THE ONLY FACILITY OF ITS KIND IN NORTHEAST FLORIDA.

WHICH WOULD BE A NICE POSITION TO HAVE. SO WE'LL LET THE FOLKS AT UNF THAT KNOW A LITTLE BIT MORE ABOUT THIS SORT OF FLUSH THAT OUT FOR US.

ALL INDICATIONS ARE THAT I THINK WE COULD FIND AN AUDIENCE. AT THE SAME TIME, PROVIDE OUR OWN LOCAL RECREATIONAL TEAMS THE ABILITY TO UTILIZE THE FIELDS AS WELL AS CITIZENS BECAUSE ONE OF THE THINGS THAT HAS TO BE DONE ACCORDING TO THE MATCH AND THE MONIES THAT THE STATE GAVE US IS WE DO HAVE TO HAVE SOME GENERAL RECREATIONAL USAGE BUILT INTO THE PARKS.

WHETHER IT IS WALKING TRAILS, SORT OF A BIKE PATH THAT COULD BE PUT IN, YOU KNOW, OTHER THINGS OF THAT NATURE. SO FROM THAT STANDPOINT, I THINK IT WOULD BE AVAILABLE FOR THE WHOLE COMMUNITY. NOT JUST TEAMS COMING IN FROM OUT OF TOWN TO PLAY HERE AND FILL UP THE HOTELS AND EAT LOTS OF FOOD AT THE RESTAURANTS. SO --

>> YOUTH SPORTS YOU CAN'T GO WRONG. >> WELL, AND IT HAS TO BE THE RIGHT KIND. I THINK -- AND WE'VE TALKED TO JOEL.

HE HAS TALKED TO FOLKS, YOU KNOW, FAILING TO HAVE AN INDOOR FACILITY, WHICH IS I THINK THE FIRST COMMUNITY THAT PUTS AN INDOOR FACILITY TOGETHER FOR BASKETBALL, VOLLEYBALL, PROBABLY

>> SO IF THERE'S ANYTHING MISSING WHEN WE GET IT BACK,

[03:16:19]

>> OK. FOURTEEN, SORRY.

>> DO WE NEED A MOTION AT THIS POINT?

>> I DON'T THINK SO. >> WE DID VOTE THE LAST TIME.

[14.  Fairgrounds Master Plan Update and Business Plan]

JUMPED IN THE WAY. AND VISITORS' CENTER UPDATE? >> WE'RE TALKING WITH EACH OF

[15.  Visitor Center Update]

>> OK, ANY OTHER QUESTIONS OR COMMENTS. >> THANK YOU ALL.

IT'S BEEN A VERY PRODUCTIVE MEETING AND I THINK WE'VE COVERED ALL OF THE BASIS.

[16.  Upcoming Events Update]